

One of the characteristics of memes is they can evolve because some memes are better at making copies of themselves than other memes. They get more copies of themselves into other minds.



So memes compete with each other and evolve. Part of the way they become better at making copies is to join together with other memes in a mutually-supporting group. A combination of memes (known as a "memeplex") is often able to get itself into more minds than single memes.



From a



And the holy book itself is, of course, a collection of memes.



Let's look at how religious memeplexes evolve and compete. To begin with, let's assume we already have a religion established. It already has a holy book and millions of people already have a copy of the memeplex in their minds.



And then there is a slight variation.



The original memeplex had a "live and let live" attitude, and never tried to encourage its followers to get converts. But then someone comes up with the idea that if you can persuade a non-believer to become a believer, you earn some sort of spiritual merit. You are saving souls, and your chances of getting into heaven are better.



Okay, now you have two variations on the same memeplex: One says "live and let live." The other motivates people to spread the memeplex to others.



After a thousand years, which of the two variations will have more copies in the minds of people? I'm betting on the motivated-to-spread-it version.



Let's assume the motivated memeplex is more successful. Does that mean it makes people happier? Or more successful in life? Or have healthier children? No. Just because a memeplex is successful doesn't mean it benefits any of the people holding the memeplex.



The same is true in genetics. Contrary to common sense, a successful gene doesn't necessarily benefit the organism. It is "successful" in the sense that it has made lots of copies of itself and is found in many organisms. But it may actually be harmful for the organism. For example, if there is a gene for alcoholism, and if drinking causes someone to have more children (or start having children younger) than someone who doesn't drink, over thousands of years, the alcoholism gene would be more successful than the non-alcoholism gene even though it is bad for each individual person carrying the gene.



In the same way, the success of a meme doesn't necessarily mean it's good for the person holding that meme. One of the characteristics of memes is they can evolve because some memes are better at making copies of themselves than other memes. They get more copies of themselves into other minds.So memes compete with each other and evolve. Part of the way they become better at making copies is to join together with other memes in a mutually-supporting group. A combination of memes (known as a "memeplex") is often able to get itself into more minds than single memes.From a memetics standpoint, a religion is a memeplex — collection of memes. One of the memes might be, for example, "This is a holy book."And the holy book itself is, of course, a collection of memes.Let's look at how religious memeplexes evolve and compete. To begin with, let's assume we already have a religion established. It already has a holy book and millions of people already have a copy of the memeplex in their minds.And then there is a slight variation.The original memeplex had a "live and let live" attitude, and never tried to encourage its followers to get converts. But then someone comes up with the idea that if you can persuade a non-believer to become a believer, you earn some sort of spiritual merit. You are saving souls, and your chances of getting into heaven are better.Okay, now you have two variations on the same memeplex: One says "live and let live." The other motivates people to spread the memeplex to others.After a thousand years, which of the two variations will have more copies in the minds of people? I'm betting on the motivated-to-spread-it version.Let's assume the motivated memeplex is more successful. Does that mean it makes people happier? Or more successful in life? Or have healthier children? No. Just because a memeplex is successful doesn't mean it benefits any of the people holding the memeplex.The same is true in genetics. Contrary to common sense, a successful gene doesn't necessarily benefit the organism. It is "successful" in the sense that it has made lots of copies of itself and is found in many organisms. But it may actually be harmful for the organism. For example, if there is a gene for alcoholism, and if drinking causes someone to have more children (or start having children younger) than someone who doesn't drink, over thousands of years, the alcoholism gene would be more successful than the non-alcoholism gene even though it is bad for each individual person carrying the gene.In the same way, the success of a meme doesn't necessarily mean it's good for the person holding that meme.



If a memeplex says it is wrong to use contraception and wrong to masturbate, that memeplex would get itself copied into more minds than an identical memeplex without these two added memes (assuming offspring would be taught the memeplex too).



So the hapless believer, trying to follow the rules and be a good person by avoiding the evils of contraception and masturbation, would have more children than he might want or could afford, causing him to work overtime to support them — working two jobs if he must. It sends him to an early grave, but puts more copies of that memeplex into the minds of future generations than someone without those two memes.



So the memeplex has used the man for its own purposes, or at least that's one legitimate way to look at it. And it's a way that sheds new light on Islamic terrorism, which is why I've spent so much time explaining this idea.



The three elements that make for a successful meme are



Now, with that understanding, here's my point: If you were going to deliberately design a combination of memes with the purpose of making a memeplex that could eventually dominate the world — one that would eventually out-compete every other memeplex — you would be hard-pressed to do better than Islam.



Let's look at some of the individual memes within the Islamic memeplex:



1. A standardized version of the memeplex is written down, which makes for perfect replication fidelity. This is something basic to several religions and isn't an Islamic invention, but it is an important factor in the success of Islam.



Something only transmitted orally can change over time, but something written will be identical a thousand years from now, and with modern printing presses, can be reproduced in the millions, giving it enormous fecundity and fidelity. The three elements that make for a successful meme are fecundity fidelity , and longevity . In other words, if a meme makes lots of copies of itself, copies itself accurately, and lasts long enough to make copies into other minds, it is a successful meme. All else being equal, the meme that makes more copies, or copies with more fidelity, or lasts longer in the mind, will always out-compete a meme that does any of these less effectively.Now, with that understanding, here's my point: If you were going to deliberately design a combination of memes with the purpose of making a memeplex that could eventually dominate the world — one that would eventually out-compete every other memeplex — you would be hard-pressed to do better than Islam.Let's look at some of the individual memes within the Islamic memeplex:This is something basic to several religions and isn't an Islamic invention, but it is an important factor in the success of Islam.Something only transmitted orally can change over time, but something written will be identical a thousand years from now, and with modern printing presses, can be reproduced in the millions, giving it enormous fecundity and fidelity.



2. The Koran includes instructions for its own spread. It tells believers they must spread Islam. It is their holy duty to bring Mohammad's warnings and Islamic law to every corner of the world.



3. The memeplex includes instructions for its own preservation, protection, and replication fidelity. The Koran, the most important of the Islamic holy books, directly tells its followers that they can never change or modify or "modernize" any of the teachings within the memeplex. It is a capital sin to try to do so. The memeplex ensures its own preservation this way.



These first three memes are pretty standard for several successful religions. But now it gets interesting...



4. Islam commands its followers to create a government that supports it. This may be one of the most brilliant innovations in Islam. Islam is the only religion that uses it. Other groups of religious people have had political aspirations, but no other major religious group orders its followers — as a religious duty — to create a government that follows its own system of law.



Islam has a system of law, called This may be one of the most brilliant innovations in Islam. Islam is the only religion that uses it. Other groups of religious people have had political aspirations, but no other major religious group orders its followers — as a religious duty — to create a government that follows its own system of law.Islam has a system of law, called Shari'a , and all Muslims are obligated to continually work toward making their government — wherever they are — follow it. Because of some of the other memes added to Islam, you will see that this political addition to the memeplex has significant consequences. I think this is Islam's most brilliant innovation, and also the most terrifying to non-Muslims.



5. Permission to spread the memeplex by war. This is another brilliant innovation. Although some other religions have spread themselves using force, they had very little justification from their own religious doctrines.



Not so with Islam. Expanding by conquest is very much accepted and encouraged by the memeplex. The poor non-Muslims not living in an Islamic state need to be saved from the sin of following laws other than Allah's. If they won't voluntarily change their laws to Shari'a, then it is the duty of Muslim warriors to insist. The world cannot be at peace until every government on earth follows the laws of Allah.



Mohammad's own experience showed the example — an example, says the Koran, that every Muslim should follow. For ten years Mohammad tried to spread Islam by peaceful means. After ten years he had a paltry 150 converts. But he changed tactics and started using warfare, slaughter, executions, and assassination, and in a relatively short time, he converted tens of thousands, and after his followers died, they used the same tactics and converted millions.



The use of warfare combines powerfully with the instruction to create an Islamic state. So Islam spread quickly as their armies got bigger. They conquered and set up Islamic states, most of which have lasted to this day, and as you'll see, the laws within an Islamic state make it very advantageous to convert to Islam.



This is one of the most effective methods ever invented for getting a memeplex into huge numbers of minds. It's a method of control and indoctrination similar to those used successfully in communist and totalitarian states. But as you discover below, Islam makes unique use of the power of the law to enforce complete conversion to the memeplex.



6. Lands must be conquered. Lands that Islam has lost must be reconquered, like Spain and Israel, for example. The Islamic empire must continually expand. Contraction is bad, expansion is good. So if a land was once Islamic and now it is not, that is contraction, and must be remedied.



According to this meme, the earth is Allah's. If there are parts of the earth not following Islamic law, it is the duty of the faithful to gain control of that land and establish Shari'a. It is a sin to let it be.



7. The memeplex provides for new soldiers by allowing polygamy. A Muslim man can marry up to four wives, and he can have sex with as many slave girls as he wishes.



The Koran especially encourages men to marry widows. This is an important meme to add if you are going to be losing a lot of soldiers in war. You need some way of replenishing your army. You don't want the memeplex to die out from a lack of offspring.



8. It is a punishable offense to criticize Islam. You can see why this one is a good supporting meme for the memeplex. It helps curb any memes that would reduce the authority of Islamic memes. This one, like many of the others, is good for the memeplex, but bad for people. This one limits freedom of speech.



9. You can't leave Islam once you're in. This is an interesting one. It is actually illegal in Islamic states to convert out of Islam. This is a critical part of Shari'a law. Someone who has rejected Islam who was once a Muslim is an "



Obviously, you can see why this meme has been included in the memeplex, but this one has actually caused Islam a problem because those who are following Islam to the letter consider more "moderate" Muslims (those who want to ignore or alter the more violent passages of the Koran) to be apostates. Since the punishment for apostates is death, fundamentalist Muslims are fighting modernizing Muslims all over the world, and keeping many rebellious, modernizing Muslims from speaking up for fear of death.



Every time a group of Muslims decides that maybe Islam should be updated for the 21st century and maybe women should have some rights or maybe the government should be more democratic, the devout Muslims call them apostates and try to kill them.



The memeplex is protecting its own fidelity (the original memeplex cannot be altered). This is not good for the organisms (the Muslim human beings), but it's great for the memeplex.



Another meme in Shari'a law says it's against the law for anyone to try to convert a Muslim to another religion. Again, this is a meme to help protect the fidelity of the memeplex. This is an interesting one. It is actually illegal in Islamic states to convert out of Islam. This is a critical part of Shari'a law. Someone who has rejected Islam who was once a Muslim is an " apostate ." This is a crime and a sin, and the punishment for it is death (and eternal damnation in hell thereafter).Obviously, you can see why this meme has been included in the memeplex, but this one has actually caused Islam a problem because those who are following Islam to the letter consider more "moderate" Muslims (those who want to ignore or alter the more violent passages of the Koran) to be apostates. Since the punishment for apostates is death, fundamentalist Muslims are fighting modernizing Muslims all over the world, and keeping many rebellious, modernizing Muslims from speaking up for fear of death.Every time a group of Muslims decides that maybe Islam should be updated for the 21st century and maybe women should have some rights or maybe the government should be more democratic, the devout Muslims call them apostates and try to kill them.The memeplex is protecting its own fidelity (the original memeplex cannot be altered). This is not good for the organisms (the Muslim human beings), but it's great for the memeplex.Another meme in Shari'a law says it's against the law for anyone to try to convert a Muslim to another religion. Again, this is a meme to help protect the fidelity of the memeplex.



10. Islam must be your first allegiance. This is a great meme to add if the goal is world domination. You are a Muslim first, before any allegiance you give to your family, your tribe, or your country.



This does two things: It causes a unity of people across borders, and it allows the group to grow bigger than any other entity. In other words, the "Nation of Islam" can grow bigger than any country, no matter how large (which gives the group a massive numerical advantage).



11. The only guarantee of a man getting into heaven is if he dies fighting for Islam. This is a great meme for creating fearless, enthusiastic warriors, especially given the vivid description of the sensuous delights of heaven.



A Muslim man has a chance of getting to heaven if he is a good Muslim, but it is not guaranteed. However, if he dies while fighting for Islam, he is guaranteed to get in, and that's the only thing he can do to guarantee it.



12. You must read the Koran in Arabic. This unites believers by language, and language is a very powerful unifying phenomenon. For added incentive to learn Arabic, another meme says you can't go to heaven unless you pray in Arabic.



So all Muslims all over the world share a language. This makes it easier to coordinate far-reaching campaigns of protest, political pressure, and war. I doubt if Mohammad foresaw this possibility, but this meme is brilliant, even if it was an accident.



13. You must pray five times a day. This is one of the five "pillars" — that is, one of the five central practices of a Muslim. Within an Islamic state, it is enforced by law. Every Muslim must pray five times a day. The practice helps the memeplex dominate a Muslim's life, infusing his daily rhythm with Islam.



It would be impossible to forget anything you deliberately do so often. Five times a day, every day, a Muslim must bow down and pray to Allah.



Research has shown the more effort a person expends for a cause, the more he believes in it. So this is a good way to eventually make believers out of people who became Muslims through coercion.

Islam completely takes over every aspect of Muslims' lives. Not only are they required to pray five times a day, they have to go through a washing ritual beforehand. Islam dictates the laws, and the laws cover many public and private behaviors. In an Islamic state, it is impossible to be a casual Muslim.



14. The prayers involve moving together in time. When Muslims pray, they all face the same direction, they bow down, get on their hands and knees, and put their face on the mat, all in unison, and then rise back up. Again and again.



When people move together in time, whether dancing or marching or praying, it creates a physical and emotional bond between them. That's why all military training involves close-order drill (marching in unison), even though it has been a long time since military groups have actually marched into combat. There is no longer a need for the skill, but all military training has retained this method because it is so effective at creating a strong feeling of unity between soldiers (



The same is true of any physical movements people make in unison. This is one of the five "pillars" — that is, one of the five central practices of a Muslim. Within an Islamic state, it is enforced by law. Every Muslim must pray five times a day. The practice helps the memeplex dominate a Muslim's life, infusing his daily rhythm with Islam.It would be impossible to forget anything you deliberately do so often. Five times a day, every day, a Muslim must bow down and pray to Allah.Research has shown the more effort a person expends for a cause, the more he believes in it. So this is a good way to eventually make believers out of people who became Muslims through coercion.Islam completely takes over every aspect of Muslims' lives. Not only are they required to pray five times a day, they have to go through a washing ritual beforehand. Islam dictates the laws, and the laws cover many public and private behaviors. In an Islamic state, it is impossible to be a casual Muslim.When Muslims pray, they all face the same direction, they bow down, get on their hands and knees, and put their face on the mat, all in unison, and then rise back up. Again and again.When people move together in time, whether dancing or marching or praying, it creates a physical and emotional bond between them. That's why all military training involves close-order drill (marching in unison), even though it has been a long time since military groups have actually marched into combat. There is no longer a need for the skill, but all military training has retained this method because it is so effective at creating a strong feeling of unity between soldiers ( read more about that ).The same is true of any physical movements people make in unison.



15. A woman is in a thoroughly subordinate position. This meme really helps support the war meme. If women had too much influence, they'd try to curb the fighting. Women in general don't like to send their husbands and sons off to war. But if women have no say, then the rest of the memes can express themselves without interference. By subordinating women, the memeplex prevents their effective vote against war, violence, and conquest.



The rules and laws (memes) within Islam that keep women subordinate are numerous. For example, she is not allowed to leave her house unless she is accompanied by a male relative. Under Islamic law, a woman is forbidden to be a head of state or a judge. She can only inherit half of what a man can inherit. In court, her testimony is only worth half of a man's. She is not allowed to choose where she will live or who she will marry. She is not allowed to marry a non-Muslim or divorce her husband. Her husband, however, can divorce her with a wave of his hand. And according to Shari'a, he can (and should) beat her if she disobeys him.



All of these rules keep her subordinate, which helps keep the war machine going unimpeded by domestic conflict.



16. The only way a woman can get into heaven for sure is if her husband is happy with her when she dies. When I read about this one, I thought, "Mohammad, you are a crafty one."



This meme obviously helps with the subjugation of women. It motivates her to subjugate herself. It gives her a strong motivation to subordinate her wishes to her husband's, because while she might have a chance to get into heaven if she's a good Muslim, the only way she can guarantee she will go to heaven (and avoid eternal suffering in hell) is to make sure her husband is happy with her when she dies.



17. Allah gives Himself permission to edit his own work. This is an interesting one. The Koran was written in sections (Mohammad's revelations) over a period of 23 years. The circumstances of Mohammad's life and his religion changed quite a bit over those 23 years. It says in the Koran that if a passage written later contradicts an earlier passage, then the later one is the better one.



One of the memes in the Koran is "this is the word of Allah." People had already memorized his earlier revelations, so Mohammad couldn't just change his revelations. It would look a little strange to go change anything that Allah already said.



But with this new meme — that later revelations



In his first ten years of peacefully preaching, Mohammad only managed to win 150 followers. But as a military leader and violent conqueror, he was able to convert all of Arabia. The peaceful ways were too slow. Conversion by conquering and establishing Shari'a was much faster and more efficient. So later violent, intolerant verses abrogated (nullified) the earlier peaceful, tolerant passages. When I read about this one, I thought, "Mohammad, you are a crafty one."This meme obviously helps with the subjugation of women. It motivates her to subjugate herself. It gives her a strong motivation to subordinate her wishes to her husband's, because while she might have a chance to get into heaven if she's a good Muslim, the only way she can guarantee she will go to heaven (and avoid eternal suffering in hell) is to make sure her husband is happy with her when she dies.This is an interesting one. The Koran was written in sections (Mohammad's revelations) over a period of 23 years. The circumstances of Mohammad's life and his religion changed quite a bit over those 23 years. It says in the Koran that if a passage written later contradicts an earlier passage, then the later one is the better one.One of the memes in the Koran is "this is the word of Allah." People had already memorized his earlier revelations, so Mohammad couldn't just change his revelations. It would look a little strange to go change anything that Allah already said.But with this new meme — that later revelations abrogated or nullified any earlier revelations it contradicted — Allah's methods could change as Mohammad found more effective ideas.In his first ten years of peacefully preaching, Mohammad only managed to win 150 followers. But as a military leader and violent conqueror, he was able to convert all of Arabia. The peaceful ways were too slow. Conversion by conquering and establishing Shari'a was much faster and more efficient. So later violent, intolerant verses abrogated (nullified) the earlier peaceful, tolerant passages.



18. The Koran uses the carrot and stick to reinforce behavior. Throughout the book are vivid descriptions of hell, where sinners and non-Muslims will have to drink boiling, stinking water, will be thrown face down into a raging fire, and will be there for eternity, suffering endless torments in agony.



There are also vivid descriptions of heaven. In heaven you'll wear green silk robes and recline on plush couches. Trees will shade you, fruit will dangle nearby. You'll have tasty food and refreshing drinks served in silver goblets. To have a chance of achieving this, you must be a devout Muslim. To guarantee it, you must die in jihad (for men) or make sure your husband is always happy with you (for women).



19. It provides a huge and inspiring goal. Leaders of countries or companies or religions have all discovered that you can get the most motivation and enthusiasm from your followers if you provide them with an expansive vision. An enormous goal. In the Islamic memeplex, the goal calls for a continuous effort to expand the domain of Islamic law until all the world has submitted to Islam.



Many religions have the goal of converting everyone, but Islam has a method available nobody else has: To expand by seizing and converting governments to Shari'a.



Once the whole world is Islamic, peace will reign. That's why even terrorists can say with complete sincerity, "Islam is a religion of peace."



The Koran says it is best if non-believers accept Islam and become Muslims without force. But if they refuse, then you must fight them and conquer them and save their poor souls by insisting they live by the laws of Allah.



Once all countries are conquered, the world will be at peace. Therefore, Islam is a religion of peace.



It is an enormous and inspiring goal, and a strongly unifying purpose. It creates motivated, enthusiastic followers.



20. Non-Muslims must pay a large tax. Once Muslims conquer a country and convert the government to Islamic law, any non-Muslims have the choice between becoming Muslim or becoming a



But another aspect of this makes it a brilliant meme. The tax takes money away from the non-Muslims and their competing memeplexes and gives that money to support Islam. This is pure genius!



The income from these taxes (usually a 25% income tax) helped fund the Islamic conquests during the first two major jihads. They conquered vast lands, most of them already filled with Christians and Jews, many of whom did not convert at first, and their jizya poured huge sums of money into the Islamic war machine.



Eventually, the numbers of Christians and Jews dwindled down as they converted or escaped, until now, in most Islamic countries, Jews and Christians are very small minorities.



The tax-the-non-Muslims meme helps the Islamic memeplex make more copies of itself by suppressing competing religious memeplexes and financially supporting the Islamic memeplex.



Several memes within Shari'a law extend this effect. Non-Muslims are not allowed to build any new houses of worship. They're not even allowed to repair already-existing churches or synagogues. This puts the houses of worship of any competing memeplex in a state of permanent decline. Brilliant.



Also, non-Islamic prayers cannot be spoken within earshot of a Muslim — again, preventing Muslims from being infected by a competing memeplex. No public displays of any symbols of another faith may be shown either. Once Muslims conquer a country and convert the government to Islamic law, any non-Muslims have the choice between becoming Muslim or becoming a dhimmi . Dhimmis are allowed to practice their non-Muslim religion if they pay the jizya (a tax). If they convert to Islam, they no longer have to pay a tax, so there is a practical incentive to convert.But another aspect of this makes it a brilliant meme. The tax takes money away from the non-Muslims and their competing memeplexes and gives that money to support Islam. This is pure genius!The income from these taxes (usually a 25% income tax) helped fund the Islamic conquests during the first two major jihads. They conquered vast lands, most of them already filled with Christians and Jews, many of whom did not convert at first, and their jizya poured huge sums of money into the Islamic war machine.Eventually, the numbers of Christians and Jews dwindled down as they converted or escaped, until now, in most Islamic countries, Jews and Christians are very small minorities.The tax-the-non-Muslims meme helps the Islamic memeplex make more copies of itself by suppressing competing religious memeplexes and financially supporting the Islamic memeplex.Several memes within Shari'a law extend this effect. Non-Muslims are not allowed to build any new houses of worship. They're not even allowed to repair already-existing churches or synagogues. This puts the houses of worship of any competing memeplex in a state of permanent decline. Brilliant.Also, non-Islamic prayers cannot be spoken within earshot of a Muslim — again, preventing Muslims from being infected by a competing memeplex. No public displays of any symbols of another faith may be shown either.



All of this prevents the spread of any competing memeplex, and makes competing religions die out over time. That's why today there are so many "Muslim countries." Almost every other country in the world is made up of many different religions.



One added meme makes it that much easier for Muslims to dominate non-Muslims within an Islamic state: Non-Muslims are not allowed to own weapons of any kind. To subjugate a people, all dictatorial rulers in the history of the world have done the same thing: Disarm the subjugated people. They are much easier to manage, less dangerous, and less capable of upending the status quo.



21. A Muslim is forbidden to make friends with an infidel. A Muslim is allowed to pretend to be a friend, but in his heart he must never actually be a friend to a non-Muslim. This is one of the best protections Islam has against Muslims leaving the faith.



In any other religion (except Islam) conversions to a new religion are made because a friend introduced it. This rule effectively prevents that. This meme effectively prevents competition from other memeplexes.



22. The Koran counsels the use of deceit when dealing with infidels. Mohammad instructed one of his followers to lie if he had to (in order to assassinate one of Mohammad's enemies). The principle was clear: If it helps Islam, it's okay to deceive non-Muslims.



This principle has served Islamic goals very well through history. And it serves those goals today. You can watch on the DVD,



Deceiving the enemy is always useful in war, and Islam is at war with the non-Islamic world until the whole world follows Shari'a law. All non-Muslims living in non-Islamic states are enemies. So deceiving westerners is acceptable. Even encouraged if it can forward the goals of the spread of Islam.



And so we have the strange phenomenon covered by Steven Emerson in Mohammad instructed one of his followers to lie if he had to (in order to assassinate one of Mohammad's enemies). The principle was clear: If it helps Islam, it's okay to deceive non-Muslims.This principle has served Islamic goals very well through history. And it serves those goals today. You can watch on the DVD, Obsession: Radical Islam's War Against the West , real-life examples of Islamic leaders saying one thing in English for the western press, and saying something entirely different to their own followers in Arabic a few days later.Deceiving the enemy is always useful in war, and Islam is at war with the non-Islamic world until the whole world follows Shari'a law. All non-Muslims living in non-Islamic states are enemies. So deceiving westerners is acceptable. Even encouraged if it can forward the goals of the spread of Islam.And so we have the strange phenomenon covered by Steven Emerson in Terrorists Among Us , where organizations in America were ostensibly raising money for orphans, but really giving the money to terrorists. They deceived good-hearted western infidels into giving money to organizations that were actively killing western infidels. As it says in the Koran, "War is deceit." This meme gives Islam a tremendous advantage over memeplexes that encourage indiscriminate truthfulness.



23. Islam must always be defended. This meme is a primary linchpin that gives justification for war with almost anybody, as you'll see in the meme below. After the enemy is defeated, of course, Muslims are required to establish an Islamic state.



24. The memeplex instructs on the use of pretext to start wars. The Koran devotes a lot of time complaining about people who did not support Mohammad when he first started his religion, with Allah often condemning them to torment in hell in the hereafter.



Mohammad was rather pushy and insistent with his religion, and when others felt intruded upon and protested, Mohammad took that to mean they were trying to stop Allah's holy prophet from bringing the revealed word of Allah to the world, so he was justified to fight them and destroy them as Allah's enemies. This is a demonstration of the principle of



Non-Muslims of the world need urgently to become aware of this principle. Of all the memes in the memeplex, this is the most dangerous to the West because it removes our natural self-preserving defenses. The use of pretext tends to make the West defenseless against the Islamic invasion now underway. Muslim terrorists are not naive people. They are smart, educated, well-funded, and being used by a very clever memeplex.



The invasion of the West is underway, and it is being done so cleverly, most westerners don't even know it is happening. (Read more about their



Pretext means you need only the barest excuse to begin hostilities. It means you're actually looking for an excuse, and even trying to provoke others into striking the first blow — of "starting" the hostilities.



If the only way to get to heaven is dying while fighting for Islam, you need war. And if it is your holy duty to make all governments use Shari'a law, you need to conquer those governments. But you don't really want to look like the aggressor. Appearances count. All throughout the Koran, Mohammad tries to justify his aggression as defending Islam.



The Koran repeats over seventy times that followers of Islam should use Mohammad as a model and imitate him. So Muslims the world over try to find or create grievances, so they can get a holy war started, so they can fight and die in Allah's cause and help make the world ruled by Allah's laws.



And because of the rise of multiculturalism (respect for all other cultures) in the West, the use of pretext convinces people in the West who are unfamiliar with Islam. Many people think al Qaeda is angry at the West for having troops in Saudi Arabia. That's merely a pretext. They want all non-Muslims out of the Middle East. Then they say they will cease hostilities. It is a ridiculous and impossible goal, so they are justified in permanent war against the West.



And it's surprising that so many westerners are fooled by this one because it flies in the face of a fundamental western principle: Equality. What Osama bin Laden is saying is infidels are so undeserving, their very presence defiles their holy places. Wow. What does that say about the filthy infidel?



Why doesn't this kind of racism or prejudice or infidelphobia (or whatever you want to call it) outrage more westerners? Instead, many think we ought to pull out of the Middle East so these poor offended terrorists aren't so angry with us any more!



The principle of pretext is to provoke a hostile reaction and then use the hostile reaction as a reason to escalate hostilities. It's the same method schoolyard bullies have used for probably thousands of years: "What are you looking at? Hey, you bumped into me! Now you're going to pay! Nobody disrespects me!" This meme is a primary linchpin that gives justification for war with almost anybody, as you'll see in the meme below. After the enemy is defeated, of course, Muslims are required to establish an Islamic state.The Koran devotes a lot of time complaining about people who did not support Mohammad when he first started his religion, with Allah often condemning them to torment in hell in the hereafter.Mohammad was rather pushy and insistent with his religion, and when others felt intruded upon and protested, Mohammad took that to mean they were trying to stop Allah's holy prophet from bringing the revealed word of Allah to the world, so he was justified to fight them and destroy them as Allah's enemies. This is a demonstration of the principle of pretext Non-Muslims of the world need urgently to become aware of this principle. Of all the memes in the memeplex, this is the most dangerous to the West because it removes our natural self-preserving defenses. The use of pretext tends to make the West defenseless against the Islamic invasion now underway. Muslim terrorists are not naive people. They are smart, educated, well-funded, and being used by a very clever memeplex.The invasion of the West is underway, and it is being done so cleverly, most westerners don't even know it is happening. (Read more about their 20-year plan to overthrow the government of the United States. Also, read about the Shariatization of Europe .)Pretext means you need only the barest excuse to begin hostilities. It means you're actually looking for an excuse, and even trying to provoke others into striking the first blow — of "starting" the hostilities.If the only way to get to heaven is dying while fighting for Islam, you need war. And if it is your holy duty to make all governments use Shari'a law, you need to conquer those governments. But you don't really want to look like the aggressor. Appearances count. All throughout the Koran, Mohammad tries to justify his aggression as defending Islam.The Koran repeats over seventy times that followers of Islam should use Mohammad as a model and imitate him. So Muslims the world over try to find or create grievances, so they can get a holy war started, so they can fight and die in Allah's cause and help make the world ruled by Allah's laws.And because of the rise of multiculturalism (respect for all other cultures) in the West, the use of pretext convinces people in the West who are unfamiliar with Islam. Many people think al Qaeda is angry at the West for having troops in Saudi Arabia. That's merely a pretext. They want all non-Muslims out of the Middle East. Then they say they will cease hostilities. It is a ridiculous and impossible goal, so they are justified in permanent war against the West.And it's surprising that so many westerners are fooled by this one because it flies in the face of a fundamental western principle: Equality. What Osama bin Laden is saying is infidels are so undeserving, their very presence defiles their holy places. Wow. What does that say about the filthy infidel?Why doesn't this kind of racism or prejudice or infidelphobia (or whatever you want to call it) outrage more westerners? Instead, many think we ought to pull out of the Middle East so these poor offended terrorists aren't so angry with us any more!The principle of pretext is to provoke a hostile reaction and then use the hostile reaction as a reason to escalate hostilities. It's the same method schoolyard bullies have used for probably thousands of years: "What are you looking at? Hey, you bumped into me! Now you're going to pay! Nobody disrespects me!"



25. The explicit use of double standards. Islam has one standard for Muslims, and a different standard for non-Muslims, which always gives the advantage to Muslims and provides incentives to convert.



For example, Islam must be spread by its believers, wherever they are. But when other religions try to spread their own memeplex, Muslims are supposed to see it as an aggression against Islam — an act of aggression that must be "defended." Remember, Islam must always be defended.



Another example of how the double standard meme gives the memeplex an advantage: When Islam is defamed in any way, Muslims should violently defend it. Even in a cartoon. But Muslims can and should



Here's another example: The Islamic fundamentalists of Saudi Arabia are



They don't see the irony in it. They don't feel strange having such an obvious double standard. They are, after all, Allah's followers and everyone else is deluded. Fairness and equality with such unworthy infidels would seem very out of place. A double standard seems completely appropriate from that perspective.



The double standard principle is part of the memeplex, and it has been a great advantage to the spread of Islam (and the suppression of competing memeplexes).



26. It is forbidden to kill a Muslim (except for a just cause). It is not forbidden to kill an infidel. This causes a bond between Muslims, fear in non-Muslims, and motivation to become Muslim. This is also another example of an explicit Islamic double standard.



.......................................................

We might admire the brilliance of the Islamic memeplex in an abstract, intellectual sort of way, but it is terrifyingly real. Millions of people try to follow these memes to the letter. And their belief in the memeplex is strongly supported by the side-effects of Shari'a law. By making the government and laws ruled by Islam, the memeplex applies two powerful principles of influence:



Everyone practices the religion in an Islamic state (or they are flogged, taxed, or killed) and no one can criticize it, not friend-to-friend, and not through any media. The psychological impact of this is enormous. Three generations later, it would be almost impossible for any Muslim living in that state to think outside of Islam. The authority and social proof would be overwhelming.



If you were trying to come up with a memeplex to take over the world, I don't know if you could do better than Islam.



Of course, just because I admire the genius of the memeplex doesn't mean I'm in favor of it. As a non-Muslim, I am wholeheartedly against it. Remember, the success of a meme has nothing to do with making people happy or healthy. Memetic success only means it propagates well.



The same is true for genes. A successful gene is one that gets the most copies of itself into future generations. The genes making up a deadly virus may kill millions of people and cause untold misery, but from a genetics point of view, the virus is genetically successful.



Genes don't care about people. They don't try to make us happy. They are cold and indifferent to our plight.



Same with memes. A memeplex will use up and spit out human lives in the service of its propagation, indifferent to the pain, misery, or death it causes.



A memeplex, well-drilled into someone's head and reinforced by the powerful authority and social proof of his whole society, can cause him to blow himself up just to kill others for the fulfillment of a fantasy goal of ultimately attaining world peace and the triumph of Allah (and a harem of 72 dark-eyed voluptuous beauties devoted to his every wish).



The Islamic memeplex is formidable. It is a force to be reckoned with and we ignore it at our peril. It has already consumed the minds of one and a half billion people, and it is the youngest of the major religions. And it is growing.



And yet, I don't think the situation is hopeless. Many Muslims now living in Islamic states are trapped and



And even those who like being Muslims can be released from the hold the memeplex has on their minds. Like suddenly "coming to" when you're being hypnotized, I think an understanding of memetics itself can help undermine the hypnotic effect of the religious beliefs.



And the first thing we in the multicultural and tolerant West need to be aware of is the formidable memeplex threatening to overtake us. The memeplex takes advantage of our tolerance and our freedom so as to ultimately eliminate it.



This is an ideological war, so the ideas in the heads of your fellow westerners makes all the difference. And you can help turn the tide. Find ways to introduce these ideas to your fellow westerners.



And we can help Muslims trapped in Islamic countries find their way to snapping out of their trance. Muslims have submitted to Islam, many of them because they felt they had no choice (or their parents or grandparents felt they had no choice). They are being used by the memeplex. Individual Muslims can free themselves from Islam, and many have, thanks to the web sites like



I would suggest we not judge Muslims too harshly. Many of them are in some way rebelling against some of the memes, but out of custom, guilt, or because their Islamic government violently enforces the rules, they practice the rest of the religion.



"Muslims are the first victims of Islam," wrote E. Renan. "Many times I have observed in my travels in the Orient, that fanaticism comes from a small number of dangerous men who maintain the others in the practice of religion by terror. To liberate the Muslim from his religion is the best service that one can render him."



Fortunately, Muslims the world over have rebelled against this rigid and restricting memeplex, and that's the only reason Islam has not already taken over the world: Good people, coerced for generations to be Muslims, have slowed its spread by ignoring (probably with some guilt) the worst parts of the Koran.



It would be nice if we didn't have such a memeplex to deal with. It would be nice if we could all just get along. But sometimes things like this just have to be faced and handled, regardless of what we might rather be doing.



If you are a non-Muslim and you want to get started helping to curb the spread of the Islamic memeplex and the terrorism it produces, the best thing you can do is learn more about Islam and then speak up to your fellow westerners.



You will be shocked at how little most people know about Islam. And they will be shocked to find out. And when enough westerners know about it, Islamic tactics like pretext and deceit will be seen for what they are, and will no longer make us defenseless. When we know more about the founder (the one all Muslims should imitate) and the goals of the memeplex, our collective actions can effectively thwart their plans. Our collective grasp of the real situation will bring more rational changes to our laws and policies (such as our current immigration policies).



The key is what happens in one-on-one conversations throughout the West.



When you hear people saying things like, "We should pull out of Iraq," or "We're just in it for the oil," or "Islam is a religion of peace," that is a time to speak up, calmly and simply. Tell them about the Islamic memeplex. Tell them what they don't know. Help them update their understanding of the situation. Do this wherever you go, and start now. The situation is urgent.



Many of the memes that help Islam spread are in your head and in the heads of your fellow westerners. That's the first place to start to fight against the viral spread of this clever memeplex.



The memes in your head (such as a blind faith in multiculturalism) are not the kind that will convert you into a Muslim, but they help the spread of Islam by taking down your defenses, and even encourages you to spread information that makes the West easier to defeat. You can play an important role in curbing the spread of the Islamic memeplex by speaking up within your own sphere of influence.



How? When you hear a meme, stop it from spreading. For example, "Actually, what they mean by 'Islam is a religion of peace' is that their mission is to make the whole world submit to the law of Allah (Shari'a), and once that is accomplished, there will be peace in the world. Therefore, Islam is a religion of peace. That's not really peace as we know it."



But to do this kind of inoculation, you have to have a pretty good handle on the memeplex itself. That will require some study.



I know you have other things to do, and you can't make this a full-time occupation, but I also know how serious this is, so it will require some sacrifice on your part.



I have created a curriculum of sorts. I tried to figure out what would be the material you could study that would give you the most critical knowledge with the smallest investment of time. Here is my curriculum:



Books to read:



Islam and Terrorism

The Sword of the Prophet



Audiobook to listen to in your car:



Politically Incorrect Guide to Islam



If you listen to this program six times over the next year, you will have a grasp of the whole scope of the most important parts of the Islamic memeplex. If you only do one of the things I recommend here, this is the one you should do.



DVDs to watch:



Islam: What The West Needs To Know

Obsession: Radical Islam's War Against the West



These DVDs are not only good for your own education, they are an excellent way to introduce the ideas to your fellow westerners. After you've watched them a couple of times, start loaning them out to friends. Keep them in circulation. Buy several copies if you need to.



You can stop the spread of the memes that make the West defenseless only by having a sufficient amount of knowledge.



When you hear someone imply that the United States brought the terrorists into existence with their bad foreign policy, how will you answer? One possible way to bring the whole thing into perspective is to give a brief history of jihad. During the last great jihad, Islamic forces conquered Greece, Romania, Bulgaria, and Serbia, and they were at the Gates of Vienna in Austria in 1683, when their forces were finally defeated.



In other words, they were violently attacking and defeating westerners (non-Muslims) before the United States had even been created.



This is not to say some of the United States foreign policies have left much to be desired. But the Islamic memeplex has a longer history and has merely used political mistakes as a pretext to engage in warfare, as they have since the beginning. If you don't know any of this, it would be easy to see things as the terrorists want you to see them, and in fact, many westerners have bought the pretexts hook, line, and sinker.



Study that material, and start right away. The Islamic memeplex is out to take away freedoms and human rights. After millions of people have fought against tyranny and died to gain the rights and freedoms we enjoy today, here comes a pernicious memepex to take them away. And the Islamic memeplex could realistically succeed with terrifying brilliance.



Take action today. With every new understanding you have, and with every new certainty and clarity you gain, you will feel more bold in speaking up, and speaking up is exactly what you must do to fight a war of memes.



I have also created a version of the above article edited for readers who know nothing about Islam so you can share the information with a broader audience. Check it out: What Makes Islam So Successful? Also, the Koranic expert at Islam Exposed has provided chapter and verse for many of the memes above. Find them here: Amplification of Key Concepts from The Terrifying Brilliance of Islam. Islam has one standard for Muslims, and a different standard for non-Muslims, which always gives the advantage to Muslims and provides incentives to convert.For example, Islam must be spread by its believers, wherever they are. But when other religions try to spread their own memeplex, Muslims are supposed to see it as an aggression against Islam — an act of aggression that must be "defended." Remember, Islam must always be defended.Another example of how the double standard meme gives the memeplex an advantage: When Islam is defamed in any way, Muslims should violently defend it. Even in a cartoon. But Muslims can and should defame Jews and Christians in Muslim newspapers and television , and they should defame any infidel or enemy, as they defame the U.S. today. Here's another example: The Islamic fundamentalists of Saudi Arabia are pouring money into building mosques all over the free world. But according to Shari'a law (Islamic law), which is the law in Saudi Arabia, no non-Muslim religious structures are allowed to be built. However, Muslims all over the world protest loudly and violently when anyone in Europe or America resists the building of more mosques in their countries.They don't see the irony in it. They don't feel strange having such an obvious double standard. They are, after all, Allah's followers and everyone else is deluded. Fairness and equality with such unworthy infidels would seem very out of place. A double standard seems completely appropriate from that perspective.The double standard principle is part of the memeplex, and it has been a great advantage to the spread of Islam (and the suppression of competing memeplexes).It is not forbidden to kill an infidel. This causes a bond between Muslims, fear in non-Muslims, and motivation to become Muslim. This is also another example of an explicit Islamic double standard.We might admire the brilliance of the Islamic memeplex in an abstract, intellectual sort of way, but it is terrifyingly real. Millions of people try to follow these memes to the letter. And their belief in the memeplex is strongly supported by the side-effects of Shari'a law. By making the government and laws ruled by Islam, the memeplex applies two powerful principles of influence: social proof , and authority Everyone practices the religion in an Islamic state (or they are flogged, taxed, or killed) and no one can criticize it, not friend-to-friend, and not through any media. The psychological impact of this is enormous. Three generations later, it would be almost impossible for any Muslim living in that state to think outside of Islam. The authority and social proof would be overwhelming.If you were trying to come up with a memeplex to take over the world, I don't know if you could do better than Islam.Of course, just because I admire the genius of the memeplex doesn't mean I'm in favor of it. As a non-Muslim, I am wholeheartedly against it. Remember, the success of a meme has nothing to do with making people happy or healthy. Memetic success only means it propagates well.The same is true for genes. A successful gene is one that gets the most copies of itself into future generations. The genes making up a deadly virus may kill millions of people and cause untold misery, but from a genetics point of view, the virus is genetically successful.Genes don't care about people. They don't try to make us happy. They are cold and indifferent to our plight.Same with memes. A memeplex will use up and spit out human lives in the service of its propagation, indifferent to the pain, misery, or death it causes.A memeplex, well-drilled into someone's head and reinforced by the powerful authority and social proof of his whole society, can cause him to blow himself up just to kill others for the fulfillment of a fantasy goal of ultimately attaining world peace and the triumph of Allah (and a harem of 72 dark-eyed voluptuous beauties devoted to his every wish).The Islamic memeplex is formidable. It is a force to be reckoned with and we ignore it at our peril. It has already consumed the minds of one and a half billion people, and it is the youngest of the major religions. And it is growing.And yet, I don't think the situation is hopeless. Many Muslims now living in Islamic states are trapped and would defect from the memeplex if it were safe to do so.And even those who like being Muslims can be released from the hold the memeplex has on their minds. Like suddenly "coming to" when you're being hypnotized, I think an understanding of memetics itself can help undermine the hypnotic effect of the religious beliefs.And the first thing we in the multicultural and tolerant West need to be aware of is the formidable memeplex threatening to overtake us. The memeplex takes advantage of our tolerance and our freedom so as to ultimately eliminate it.This is an ideological war, so the ideas in the heads of your fellow westerners makes all the difference. And you can help turn the tide. Find ways to introduce these ideas to your fellow westerners. Here are a few ideas to help you And we can help Muslims trapped in Islamic countries find their way to snapping out of their trance. Muslims have submitted to Islam, many of them because they felt they had no choice (or their parents or grandparents felt they had no choice). They are being used by the memeplex. Individual Muslims can free themselves from Islam, and many have, thanks to the web sites like FaithFreedom.org , and books like Leaving Islam I would suggest we not judge Muslims too harshly. Many of them are in some way rebelling against some of the memes, but out of custom, guilt, or because their Islamic government violently enforces the rules, they practice the rest of the religion."Muslims are the first victims of Islam," wrote E. Renan. "Many times I have observed in my travels in the Orient, that fanaticism comes from a small number of dangerous men who maintain the others in the practice of religion by terror. To liberate the Muslim from his religion is the best service that one can render him."Fortunately, Muslims the world over have rebelled against this rigid and restricting memeplex, and that's the only reason Islam has not already taken over the world: Good people, coerced for generations to be Muslims, have slowed its spread by ignoring (probably with some guilt) the worst parts of the Koran.It would be nice if we didn't have such a memeplex to deal with. It would be nice if we could all just get along. But sometimes things like this just have to be faced and handled, regardless of what we might rather be doing.If you are a non-Muslim and you want to get started helping to curb the spread of the Islamic memeplex and the terrorism it produces, the best thing you can do is learn more about Islam and then speak up to your fellow westerners.You will be shocked at how little most people know about Islam. And they will be shocked to find out. And when enough westerners know about it, Islamic tactics like pretext and deceit will be seen for what they are, and will no longer make us defenseless. When we know more about the founder (the one all Muslims should imitate) and the goals of the memeplex, our collective actions can effectively thwart their plans. Our collective grasp of the real situation will bring more rational changes to our laws and policies (such as our current immigration policies).The key is what happens in one-on-one conversations throughout the West.When you hear people saying things like, "We should pull out of Iraq," or "We're just in it for the oil," or "Islam is a religion of peace," that is a time to speak up, calmly and simply. Tell them about the Islamic memeplex. Tell them what they don't know. Help them update their understanding of the situation. Do this wherever you go, and start now. The situation is urgent.Many of the memes that help Islam spread are in your head and in the heads of your fellow westerners. That's the first place to start to fight against the viral spread of this clever memeplex.The memes in your head (such as a blind faith in multiculturalism) are not the kind that will convert you into a Muslim, but they help the spread of Islam by taking down your defenses, and even encourages you to spread information that makes the West easier to defeat. You can play an important role in curbing the spread of the Islamic memeplex by speaking up within your own sphere of influence.How? When you hear a meme, stop it from spreading. For example, "Actually, what they mean by 'Islam is a religion of peace' is that their mission is to make the whole world submit to the law of Allah (Shari'a), and once that is accomplished, there will be peace in the world. Therefore, Islam is a religion of peace. That's not really peace as we know it."But to do this kind of inoculation, you have to have a pretty good handle on the memeplex itself. That will require some study.I know you have other things to do, and you can't make this a full-time occupation, but I also know how serious this is, so it will require some sacrifice on your part.I have created a curriculum of sorts. I tried to figure out what would be the material you could study that would give you the most critical knowledge with the smallest investment of time. Here is my curriculum:Books to read:Audiobook to listen to in your car:If you listen to this program six times over the next year, you will have a grasp of the whole scope of the most important parts of the Islamic memeplex. If you only do one of the things I recommend here, this is the one you should do.DVDs to watch:These DVDs are not only good for your own education, they are an excellent way to introduce the ideas to your fellow westerners. After you've watched them a couple of times, start loaning them out to friends. Keep them in circulation. Buy several copies if you need to.You can stop the spread of the memes that make the West defenseless only by having a sufficient amount of knowledge.When you hear someone imply that the United States brought the terrorists into existence with their bad foreign policy, how will you answer? One possible way to bring the whole thing into perspective is to give a brief history of jihad. During the last great jihad, Islamic forces conquered Greece, Romania, Bulgaria, and Serbia, and they were at the Gates of Vienna in Austria in 1683, when their forces were finally defeated.In other words, they were violently attacking and defeating westerners (non-Muslims) before the United States had even been created.This is not to say some of the United States foreign policies have left much to be desired. But the Islamic memeplex has a longer history and has merely used political mistakes as a pretext to engage in warfare, as they have since the beginning. If you don't know any of this, it would be easy to see things as the terrorists want you to see them, and in fact, many westerners have bought the pretexts hook, line, and sinker.Study that material, and start right away. The Islamic memeplex is out to take away freedoms and human rights. After millions of people have fought against tyranny and died to gain the rights and freedoms we enjoy today, here comes a pernicious memepex to take them away. And the Islamic memeplex could realistically succeed with terrifying brilliance.Take action today. With every new understanding you have, and with every new certainty and clarity you gain, you will feel more bold in speaking up, and speaking up is exactly what you must do to fight a war of memes.

Have you ever wondered why so many Muslim men are dedicated to killing Americans? Or why so many are willing to blow themselves up to kill Israelis? Or why they are so committed to blowing up random people in Bali, London, Madrid, etc.? Orthodox Muslims are doing this all over the world, attacking westerners and their own fellow Muslims alike. Why?Because of memes . A meme is anything that can be copied from one mind to another. The custom of shaking hands, for example, is a meme. A melody is a meme. A recipe for lemonade is a meme. Even the word "meme" is a meme, which has just made a copy of itself in your mind.