With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part of the equation will be far easier. Read more for 5WPR CEO, Ronn Torossian’s tips on what forms the foundation of a winning PR campaign.

Each industry has certain figures whom are regarded as key figures. They’re leaders whom have accomplished something or demonstrated their knowledge on a daily basis in ways to help others. 5W EVP & GM, Erika Kauffman, shares how utilizing influencers can bring an incredible boost to your marketing campaigns.