New Texas head coach Charlie Strong had already banned his players from using the “hook ’em horns” hand gesture and roped off the Longhorns logo in their locker room. Now, he’s taken the whole “you have to earn it” mindset a bit further, taking the team’s logo off of each player’s helmet. UT opened practice with blank white helmets Monday.

Via Rivals’ Anwar Richardson:

#Longhorns coach Charlie Strong took the logos off team helmets. Cedric Reed said guys will have to earn it #HookEm — Anwar Richardson (@AnwarRichardson) August 4, 2014

Here are a few shots of the team practicing with their hopefully-temporary white lids.

Notice the blank helmets? Yep, stickers are another thing Texas players will have to earn back. pic.twitter.com/IwX9aWL2KV — Max Olson (@max_olson) August 4, 2014

Strong’s no-nonsense attitude has already resulted in a number of players being either dismissed from the team or suspended for a portion of the season. Will the new focus on discipline pay immediate dividends?