The sale, launched by MobileBridge Momentum, will see 500,000,000 tokens available (50% of the total supply) with a token price of €0.10.

Are you looking for fast-news, hot-tips and market analysis? Sign-up for the Invezz newsletter, today.

Scoring points

The concept behind the ICO is that marketing and reward programmes are typically perceived as an inconvenience, ill-timed and disliked by customers. Loyalty programs often fail and ‘points’ are regularly left unused. It claims that in the US there are around $100 Bn in used points.

MobileBridge says this can be capitalised on. Its blockchain based solution, built on Ethereum, enables the platform to reward consumers more effectively. They are compensated for sharing their data which is stored transparently powered with a ‘work-flow-based marketing engine’.

Cryptocurrency – the next level

In its whitepaper, MobileBridge says companies are now facing different problems with marketing. It says it recognises that companies need to attract a bigger and more informed audience at a lesser cost, using higher quality data and improving customer loyalty, while also understanding the ROI of marketing spend.

CEO, Kees de Vos, says its ICO is different to many others. He says MobileBridge is an existing business with proven technology with leading brand customers and that he wants to take things to the ‘next level’ with blockchain and cryptocurrency.

Blockchain solutions

On its website it points to its solutions which include; mobile marketing automation using location, user attributes and behaviour data; rewarding customers with incentives at the optimum time in the customer journey to increase conversion rates; allowing customers to transfer their retail branded tokens into Momentum tokens or other reward programs; users having full control over their data and gathering customer behaviour insight from analytics.

The sale will start on April 26th, lasting one month or until hard cap of €42,000,000 is reached.