Christmas music 2014

2014 holiday music releases include new albums from Idina Menzel, Pentatonix, "Downton Abbey," Darius Rucker, Motown and LeAnn Rimes.

(Associated Press)

Buffalo Bills ticket taker Paul Daluisio dresses as Santa at Ralph Wilson Stadium before an NFL football game between the Buffalo Bills and the Green Bay Packers Sunday, Dec. 14, 2014, in Orchard Park, N.Y.

ALBANY, N.Y. -- It's the most wonderful time of the year. And now, it's all year.

A Capital Region radio station now plays Christmas music 24 hours a day, seven days a week.

WQSH-FM, once known as PopCrush 105.7, switched over to the new, festive format on Wednesday at midnight.

They rebranded the station as "Santa 105.7-FM." You can listen to the station live online.

Station owners at Townsquare Media, formerly Regent Communications Inc., said market research revealed a strong demand for holiday hits all year long. The company said the holiday music is not a stunt and promises "everything from Sting to Bing."

"This might strike some as being risky in this environment of new media, but I've looked at the numbers and they don't lie," said Townsquare Media's local market president, Jake Demmin, in a statement. "There's literally a clamoring for Christmas music 24/7/365/52."

So have yourself a merry little Christmas. Forever.

Contact Katrina Tulloch anytime: Email | Twitter | Google+