Before Steve Jobs opted to give himself a minimalist uniform of jeans and a turtleneck, before the lowercase “i” nomenclature became standard at the computing company, Apple had a line of clothing for its staff to peruse. The above image is just a tiny taste of the incredible 1986 collection, demonstrating that beneath a sideways sweater and joyful yellow lunch pail lurks the mind of a heartless corporate raider. The ad copy is about as hilarious as the imagery, for instance, one description of a sweatshirt begins with, “After a rough day windsurfing…”

And yeah, there’s a sailboard for sale, too. The 80s were a magical time, friend.



[geekovision id=88]

(via The Trad)

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