For years, the only decent way to buy a phone was from your carrier. Those days are behind us. Now, in many circumstances, it’s just as easy and usually better to buy your phone outright and ditch the contracts forever.


Imagine if every time you wanted to buy a laptop, you first had to go to Comcast and ask which devices it’s approved. Then, you had to promise to stay with Comcast for two years just to buy that laptop. No one would ever agree to conditions like that today. Instead, you buy your laptop and assume you can connect it to whatever network you damn well please. Buying cell phones hasn’t always worked that way, but it can.

Two-Year Contracts Were a Ripoff, and Their Replacements Aren’t Much Better


We still buy phones from carriers partly because we’re used to getting ripped off. Multi-year contracts existed long before post-paid cell service. When cell phones first started to become common, the ability to make a phone call from anywhere vastly outweighed the cost of signing a contract. Carriers offered to front the phone and the service, in exchange for a promise that the customer would stay with the carrier for two years. Seemed like an okay deal for what was little more than a glorified utility.



Except, it wasn’t. Subsidized hardware meant that customers never really knew what their phone or services really cost. For example, today, you can go to most carriers and see what phone, texting, and data service would cost, and see phone prices separately. Depending on the phone you want, buying outright could save $15-30 per month. In the old days, the cost of phones was lumped in with your service. Carriers never defined how much of your bill went toward hardware, and buying a cheaper phone didn’t lower your bill. Worse yet, if you paid enough to cover the cost of a phone and then didn’t upgrade, your bill wouldn’t go down. You’d just keep paying to subsidize other people’s phones.

Worse yet, you couldn’t leave your carrier if your service ended up sucking, or if you moved to a new place with bad signal. You either had to pony up a ton of money to change carriers, or deal with crap service until your contract was up. We gave up the ability to comparison shop for our hardware and service. Unsurprisingly, when competition flies out the window, it results in a raw deal for customers.

Nowadays, carriers have started to change their ways. Subsidizing phones made sense when customers didn’t know that most phones were cheap. Now, phones are expensive and, more importantly, customers want to upgrade more often. So, carriers have created new, more complicated phone-buying plans. Some, like Verizon’s financing plans, are little more than monthly payment plans. Others, like the early upgrade plan AT&T Next, are designed to obscure the fact that upgrading costs more in the long run. Even when they don’t suck, they’re rarely worth the other trade-offs. You can use AT&T Next to finance a phone, for example, but you lose the freedom to leave your carrier.


In most cases, however, there’s little reason to buy from a carrier anymore. Manufacturers and retailers already offer plenty of ways to finance a phone without paying interest, if you need to spread out the cost. Most carriers have cheaper plans if you’re not buying a phone through them. Plus, if you buy direct, you can shop around for better prices on hardware and you can leave your carrier whenever you need to. You can even sell your phones and upgrade quicker without dealing with how it might change your carrier plan.


Carrier-Specific Phones Are Bad for Consumers

Last week, Motorola announced a new phone with a shatterproof screen. That’s pretty awesome. If you’ve had a cracked screen before and want to get a new phone that can’t be broken, you might be interested in this phone. If you aren’t on Verizon, though, you’re out of luck. It’s a carrier exclusive.


Carrier exclusives on phones or features aren’t as common as they used to be—remember when you could only get an iPhone on AT&T?—but they still split the phone market. Motorola makes a phone that’s basically the Moto X, but with a crazy-huge battery. Once again, you can only get it for Verizon. When Samsung launched its mobile payment service, Samsung Pay, it initially only launched for every carrier but Verizon. Despite the fact that shatterproof screens, large batteries, and mobile payment systems have nothing to do with carriers, you can still find yourself missing out because of which dumb pipe is carrying your data.

Of course, none of that compares to the damage that carriers do to software updates, particularly for Android phones. HTC gave us an insight into what the update process is like for their devices. Due to carrier customizations, bundled apps, extra features, and other changes that most people likely don’t want or need, carriers can add 3-4 extra phases to the already lengthy update process. In a kitchen with too many cooks to begin with, adding carriers is like inviting your cousin who took a culinary class once to join the team.


In some cases, this results in updates taking many months longer than they need to. In other cases, it leads to no updates at all. When announcing its Android Marshmallow plans, Motorola outright abandoned the AT&T and Verizon variants of the 2014 Moto X. On the one hand, that’s kind of a dick move on Motorola’s part. On the other hand, the 2014 Pure Edition (read: carrier agnostic version of the same damn phone) could be activated on AT&T, so there was no reason to have that particular carrier variant begin with. To further drive the point home, the 2015 version of the Moto X Pure Edition can be activated on Verizon. That means there are exactly zero reasons left to buy the carrier version, and nothing but downsides for doing so.

Buying Directly Isn’t Always Possible, But It’s Getting Easier


In an ideal world, you could go to Amazon, find a phone you like, order it, then pick a carrier. Unfortunately, we don’t live in that world yet, but we are getting closer. Many phones—including the iPhone, Motorola’s flagships, the Nexus line, and many others—offer devices that work on all networks. Apple’s new financing plan even allows users to pay off their phones over time without being bound to a carrier for two years.

There are still some roadblocks, though. As a consumer, it’s hard to know which phones will work on which carriers. You can buy an iPhone today and be reasonably sure that you can activate it on any carrier in the US. You can’t say the same thing about every phone. Sometimes there are multiple variants of the same handset, each with carrier-specific radios. Other times one model holds the radios for all carriers. It takes some research to figure out which one, and if you aren’t tech-savvy, it’s easy to get confused and buy the wrong phone.


That being said, it’s getting easier. We’ve featured tools like WillMyPhoneWork to figure out which phone will work on which network. There are also tools that will help you find the right phone for you, then guide you to the right model. Some brick-and-mortar stores may also be willing to help you find the right handset (though their salespeople are likely instructed to guide you towards carrier contracts). It’s still a bit of a hassle, but it’s a process that works for an increasing number of phones great phones.

Cutting out the carrier middle-man isn’t going to be feasible for every single person, but it’s at least time to start trying. You and everyone else are better off if buying a phone had nothing to do with picking a carrier. We already see glimpses of how this could work. Companies like Apple, Motorola, and Google all sell handsets directly to consumers that work on all carriers, get faster, more reliable updates, and don’t hold features hostage based on which carrier you use. This could be the way it is for everyone. In fact, it should be.

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