In a quiet over-the-air update today, Apple has just added a new Red Bull TV Channel for Apple TV users. The content is similar to what is offered already through the Red Bull TV website and iOS apps with a selection of action sports, music, and lifestyle related video series including both on-demand and live content. That includes clips, full-length episodes, as well as live coverage of events and more.

The new channel appears to be rolling out to most countries worldwide for Apple TV users and doesn’t require a software update.

Apple has added a ton of new content to the Apple TV in past months with the most recent additions including Bloomberg TV, Watch ABC, Crackle, and KorTV. The latest rumors suggest that WWE network could be the next to arrive on the platform and last week we reported that Apple is working on a new version of the Apple TV set-top-box that will bring new apps.

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