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Attempting to prove that nostalgia always wins on the Internet these days, Swiffer has created a marketing campaign that updates Rosie the Riveter for the Lean In era — and misunderstands the entire point of the feminist icon.

On the box for its new steamer (spotted by Heather Beschizza, at right), the kitchen mopping giant features a sexed-up version of the famous World War II-era Westinghouse poster. Rosie 2.0 is also featured on this online splash page for the product, complete with animated steam. But instead of marveling at the we-can-do-it arm, 21st-century Rosie is brandishing a Swiffer Bissel Steam Boost — a full transformation for a symbol of female strength, now put back in the kitchen, where the suits over at Proctor & Gamble apparently thinks she belongs.

Perhaps the steam-mop-wielding model is supposed to suggest that modern women finally can "have it all" — as long as they, as the accompanying video prompts, "make the the new Swiffer Bissel Steam Boost a part of your new cleaning routine." Rosie, now manufacturing war-plane parts by day and managing a household by night, all with help from trusty mop! The only thing missing from that picture is a baby in a briefcase.