UltraViolet first launched in 2011, at a time when many customers were still tied to the idea of owning digital content but wanted flexibility in viewing it across different platforms. You could watch a movie you purchased on Vudu, for example, on FandangoNOW. Customers could even convert their DVD purchases into digital titles for a fee. The company's demise is likely due to Disney creating its own digital rights locker in 2017, Movies Anywhere. Major Hollywood studios like 20th Century Fox, Lionsgate and Universal Pictures -- as well as digital stores like iTunes, Amazon and Google Play -- all signed up with Disney.

Customers will no longer be able to access their UltraViolet libraries after July 31st. To prevent losing any movies or TV shows permanently, make sure your UltraViolet library is linked to an existing retailer (like the aforementioned FandangoNOW or Vudu).