Buy This: Equality Watch

Philadelphia's Cadence Watch Company says it's about time for equal rights.

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee!

If you’re a fan of puns, pretty things and, well, knowing what time it is, Philadelphia’s Cadence Watch Company has just issued an Equality Watch — like, a bonafide wristwatch, not a daily monitoring of gay-rights headlines, though it kind of has that thought in mind, too. A rep from the company says the watch’s creation stemmed from their belief “that human rights should encompass all, and that we should all wear cool watches.” Well played.

The line of Equality watches is called EQL. On the face of each, 12 raised, metal equals signs replace the hour marks, with the equals at “12” turned horizontally to, as the website puts it, “make its meaning as an equals sign clear.” Here are some of the other specs:

Available in a blue or black face

316L jewelers-grade 40mm stainless-steel case

Black saddle stitched leather strap with stainless-steel buckle

Water- and shock-resistant to 5ATM

Japanese Miyota 2035 three-hand quartz movement

The watches retail at $125 and can be purchased at cadencewatch.com. The company is currently hosting a giveaway contest, where they’re offering entrees 53 percent off for signing up.