Former Starbucks CEO Howard Schultz on Sunday said he's "unfazed" by the criticism he received on social media after his announcement that he is considering an independent bid for the White House in 2020.

Schultz told Axios following his announcement in an interview with "60 Minutes" that some Democrats would be upset if he runs, but he is unconcerned about winning "the Twitter primary."

"I'm putting myself in a position that I know is going to create hate, anger, disenfranchisement from friends, from Democrats," Schultz said.

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"I believe that lifelong Democrats and lifelong Republicans are looking for a home, and they're not spending hours and hours on Twitter," he added.

Schultz said in a "60 Minutes" interview that aired Sunday night that he's "seriously considering running for president" as a "centrist independent."

The former Starbucks head took to Twitter to share that sentiment on Sunday night, where he was met with thousands of replies from users urging him not to enter the race. Many expressed concerns that an independent bid could siphon votes from a Democratic candidate, and boost President Trump Donald John TrumpUS reimposes UN sanctions on Iran amid increasing tensions Jeff Flake: Republicans 'should hold the same position' on SCOTUS vacancy as 2016 Trump supporters chant 'Fill that seat' at North Carolina rally MORE's reelection chances.

I love our country, and I am seriously considering running for president as a centrist independent. — Howard Schultz (@HowardSchultz) January 28, 2019

A number of Democrats have already entered the 2020 race, including Sens. Kamala Harris Kamala HarrisHarris honors Ginsburg, visits Supreme Court The Hill's Campaign Report: Trump and Biden vie for Minnesota | Early voting begins in four states | Blue state GOP governors back Susan Collins Kamala Harris: Black Americans have been 'disproportionately harmed' by Trump MORE (D-Calif.), Elizabeth Warren Elizabeth WarrenBiden's fiscal program: What is the likely market impact? Warren, Schumer introduce plan for next president to cancel ,000 in student debt The Hill's 12:30 Report - Presented by Facebook - Don't expect a government check anytime soon MORE (D-Mass.) and Kirsten Gillibrand Kirsten GillibrandSunday shows preview: Justice Ginsburg dies, sparking partisan battle over vacancy before election Suburban moms are going to decide the 2020 election Jon Stewart urges Congress to help veterans exposed to burn pits MORE (D-N.Y.). The Democratic primary field is expected to be the largest in history with more than two dozen hopefuls reportedly mulling a bid.