According to the team's press release, the primary logo features "design elements that convey a new brand personality for the D-League team while maintaining a connection with the iconic Chicago Bulls logo. The overall shape of the Bull head has been altered to incorporate a larger and wider set of bull horns with the removal of the red tips. The brow line dips down in the center, and the three horizontal lines were shaped to form the lines of a basketball. The Windy City Bulls wordmark anchors the logo, with the word "BULLS" in the same font as the Chicago Bulls logo. The secondary logo shows the profile view of the Bull head integrated into the outline of the state of Illinois to incorporate a more regional appeal. The primary branding colors are red and black, with metallic silver serving as an accent."