As for the parameters of the line, the pair knew they would need to focus on kitchenware, stationery, and gift items. And, from there, the sky was the limit. "We started thinking about the criteria of the things we bring into our home. And it's usually something that is fun and functional and tells a story or reminds us of a cool experience we had," explains Smith. "When we got married in 2004, we took a road trip to the Midwest and went to Mount Rushmore, Yellowstone, junk shops, and just explored. So, we have a bunch of that stuff in our home — from the little trays we eat off of and the salt and pepper shakers we use."