Facebook and Twitter have become increasingly important political forums. Users share news and debate amongst themselves, and both platforms foster direct communication between politicians, parties and voters. Snapchat is a slightly different beast, but with 10 million daily users in the UK, it makes sense that the Electoral Commission would want to connect with young people on their terms. Some have dismissed the geofilter as gimmicky, but it's not like there's any great harm in trying to whip up a few more registrations -- especially when no money changed hands to make it happen, according to an Electoral Commission spokesperson talking to Business Insider.

Snapchat geofilters were particularly popular with politicians and organisations in the run-up to last year's US Presidential election. The Trump campaign even went to the trouble of launching a country-wide geofilter attacking "Crooked Hillary" on a day the two candidates were due to debate.