Currently under development, the new roOomy app will soon help prospective apartment dwellers find, design, and shop using an immersive mixed reality experience.

SAN JOSE, Calif. – RoOomy, a virtual staging and 3D modeling platform with a focus on the home furnishings industry, will create a custom application for the Magic Leap 1, a spatial computing device that blends the digital and physical worlds.

Magic Leap selected roOomy out of more than 6,500 entries for its Independent Creator Program, a grant-based initiative that gives developers funding and support to create experiences on the Magic Leap 1.

“Visualization presents a unique opportunity to tap into immersive technology that allows consumers to envision their dream home and furnishings and experience what it could look like at its full potential,” said Pieter Aarts, CEO and co-founder of roOomy. “With Magic Leap 1, and our partnerships with both leading real estate and home furnishings players, we’re moving the industry forward and creating new possibilities along the way.”

RoOomy is working with Toll Brothers Apartment Living (TBAL), the apartment development division for the luxury home building company with the same name that has rental communities across the U.S. in cities such as Boston, Dallas, New York, Philadelphia and Washington D.C.

The new app, called TBAL Staged powered by roOomy, will soon be available at select apartment communities to help prospective renters visualize home furnishings in their new space.

“Magic Leap’s Independent Creator Program was designed to assist developers in building and launching groundbreaking spatial computing experiences, and roOomy’s enterprise-focused app is a prime example,” said Rio Caraeff, Magic Leap’s chief content officer.

The adoption of mixed reality technologies is continuing to grow, according to Caraeff, especially as prospective home buyers and renters are demanding solutions that bring streamlined convenience to the search process.

With the launch of this new app, Aarts said roOomy hopes to deliver a positive use case for spatial computing that will improve the way that people shop for new homes, furniture and home décor.