Samsung’s next flagship will be going official in Barcelona, and it looks like the company wants everyone in the city to know. Well, everyone who happens to be passing by the Apple Store located in the heart of Barcelona, where Samsung has taken up residence with a huge board of glass with its logo on top. We’re not sure if this is an actual Samsung store or just an advertising thing for the Unpacked event, but it’s surely an interesting move so close to the launch of the Galaxy S7.

Last year saw Samsung making a lot of Apple-like moves with its flagships, like moving to a premium design and taking away major features like expandable storage. It certainly didn’t help with sales as much as the company might have hoped, but the Galaxy S7 looks poised to change things up. It keeps the premium design, top-of-the-line specs, and brings back stuff like a microSD slot, large batteries and water-resistance. A complete package in short, and getting some marketing done next to an Apple store can’t really harm the Galaxy S7’s prospects.