One of the biggest Russian IT holdings, Mail.Ru Group, is allowing advertisers and the owners of advertising sites to pay and be paid with cryptocurrencies on the advertisement platform myTarget.

Mail.Ru Group is the worldwide technology company which unites three big social networks Vkontakte, Odnoklassniki and My World; ICQ messenger; mobile ads service Youla; popular online games Warface, Allods Online, Armored Warfare and Skyforge; food delivery platform Delivery Club; and ridesharing service Beepcar.

The myTarget platform helps advertising parties purchase and place ads on Mail.Ru properties. It also allows owners of sites to earn money by having ads displayed on their pages.

Using BitPay, bitcoin and bitcoin cash can be used to pay on Mail.Ru as well as on social networks Odnoklassniki and Vkontakte. Odnoklassniki is one of the oldest social networks in Eastern Europe with more than 45 million users. It is especially popular among 30 to 55 year olds. Vkontakte, “The Russian Facebook,” is the most popular social network in Europe with more than 80 million active users and about 460 million registered users. It’s translated into 90 languages but is most popular among Russian-speaking users.

Dmitry Sergeev, the first deputy chief director of Mail.Ru Group said in a statement: “We tend to give our clients maximum opportunities for their business development. The myTarget platform will become a starting point for the ecosystem, which will develop in the future and include other products of Mail.Ru Group, including gaming projects.”