Roddy Ricch, a 21-year-old melodic rapper from Compton, Calif., held off a brand-new comeback single from Justin Bieber to take the top spot this week on the Billboard Hot 100 singles chart, giving him a No. 1 song to go with his second nonconsecutive week atop the Billboard 200 album chart.

Ricch’s “The Box,” from his debut album “Please Excuse Me for Being Antisocial” (Atlantic), rose from No. 3, becoming the rapper’s first No. 1 single, after a monster streaming week that included 68 million plays, according to Nielsen Music, despite the song having no official music video.

Team Bieber had pulled out all the stops in hopes of having “Yummy,” the singer’s first solo single in more than two years, debut at No. 1 in its first week of release.

In addition to a strong push to traditional radio, Bieber promoted seven different videos for “Yummy” — all of which counted toward its chart position — and even became a target for criticism when he shared, and later deleted, a social-media post created by his die-hard fans that encouraged listeners to game the system. (Among other tips, international listeners were instructed on how to trick Spotify into thinking their plays were from within the United States, and thus, eligible to be counted by Billboard.)