Overview:

Over the past several years, while Western game developers have been busy developing for social and mobile platforms, Chinese developers have been churning out web-based browser games by the thousand. Despite having comparatively short lifespans, these games' unbelievable monetization power has led to the birth of a whole new class of "whale" spenders. From "rolling servers" to Chinese-style promotions to rapid "shanzai'ing", improve your own games by learning some of the successful design techniques being used in the soon-to-be world's largest gaming market.