We live in a world of addicts.

Just look around. Everybody is hooked on something.

Smartphones. Sugar. Cigerettes. Video Games. Television. Social Media. Shopping. Drugs. Porn. Gambling. Internet. Mobile Games. Alcohol.

Which one are you hooked on?

It’s a rare individual who doesn't at least have a partial addiction to one of these things.

We're all addicted. And we're all suckers for the companies that sell our addiction to us.

What the hell happened to us?

Each of us has only one life to lead. One precious life with a finite amount of time.

If that's the case, then..

Why do we spend so many hours on social media even when we don't want to?

Why is everyone watching porn instead of having sex?

Why do we spend so much time sat still staring at a glass box of wires?

Why do we choose to progress inside video games instead of the real world?

Why do some of us eat junk food all the way to our deathbeds?

What the hell is wrong with human beings? Are we all fucking crazy?

Our actions don't make any sense.

But there is logic to our actions. It's just that the logic we use is based on the environment we lived in 20,000 years ago.

If you want to thrive in the modern world, there is something you need to understand.

the modern environment is a minefield of superstimuli

Ok. At this point you’re probably wondering..

What is a superstimuli?