Not that Cook and crew are giving Microsoft and its ideas the cold shoulder -- just the opposite, in fact. The exec said he doesn't believe in "holding grudges" against Apple's frequent rival, and that the two tech giants can "partner on more things" than they compete in. Witness the slew of iOS-friendly Office updates that were unveiled in tandem with the iPad Pro and iOS 9, for example. The enterprise crowd, Cook adds, would rather see Apple and Microsoft collaborating than fighting.

On that note, the CEO contended that Apple isn't nearly as work-phobic as it used to be. The company is big on enterprise deals (it made $25 billion in enterprise revenue in the space of a year), and that there's no real distinction these days between personal and office-focused devices. You don't buy enterprise smartphones any more than you buy enterprise cars, he said. We're sure that BlackBerry won't be happy with that last statement, but it's hard to dispute -- with occasional exceptions, software is the only thing distinguishing an off-the-shelf smartphone from a locked-down corporate handset.

[Image credit: Michael Short/Bloomberg via Getty Images]