Sign up to our newsletter for daily updates and breaking news Sign up here! Thank you for subscribing See our privacy notice Invalid Email

A concerning new drug-taking trend has emerged of people swallowing MDMA with brie.

Parties in London are reported to see middle class women take the synthetic drug with the French cheese.

According to the Metro , the new craze has been dubbed 'brieing'.

One 50-year-old businesswoman told the newspaper that she regularly hosts dinner parties where 'brieing' takes place.

"I have a strong circle of female friends and we had tried all the latest fads, food fashions and destination dinner parties but something was missing," she said.

"We did not seem to have as much of a laugh than as when we were younger, there always seemed to be barriers up between us.

"So, one of our group suggested we all take MDMA together so we could open up to each other and improve our friendships."

(Image: Getty)

She added: "Our friend had been given a gram of MDMA by her daughter and we had no idea how to take it, as, though some of us had taken coke before, we had not taken MDMA.

"I phoned my son who told us not to sniff it but to swallow it, so we wrapped some of the powder in a cigarette paper and put it in Brie and all took some each.

"Nothing much happened for forty minutes then the colours in the rug seemed to be more vivid and before I knew it I was in an in-depth conversation about my fantasy sex life with an old friend.

"It was such an intense experience. I am sure most of us at that party have done it with other friends so now wrapping MDMA in brie seems to be a thing now."

"A year later and I have been invited to ‘brieing parties’ and people seem to think it was all grand design but I assure you it was not. It is such a middle class way to take drugs, that is probably why it has taken off."

MDMA is also called ecstasy. It stands for methylene-dioxy-meth-amphetamine. Ecstasy is used to refer to the pill form of the drug, while MDMA is taken as a powder.

In November 2016, the Global Drugs Survey highlighted that there had been a four-fold increase in female ecstasy users seeking emergency care in last three years.

Dr Adam Winstock, the founder of the survey, said at the time: “What I would say to female ecstasy users is that you need to more careful than men.

"Women appear to be more at risk of harm. Everyone has to be careful, but I think women need to pay extra attention to things like how much they are using, how they are mixing, where they are and who they’re with."

Another female 45-year-old single sales manager from Sutton, Surrey, told the Metro about her negative experience of taking MDMA with cheese.

She said: "I thought it was funny that we were all taking “E’s n Cheese” together and we did have a real laugh on the night. But the come down I had was absolutely terrible, perhaps because I do not have a partner to go home to and get a big hug from it was worse for me.

"I still felt incredibly sad on the Tuesday night after taking it at the weekend. I will never be doing it again."

The Talk to Frank service provides information about drugs, and advice for drug users, parents and carers. Find support near you. Helpline number: 0300 123 66 00.