This week, many editors will scour Getty Images, a comprehensive source of for-purchase wire photos of newsy events, for up-to-date shots of what's happening on and around the runways at New York Fashion Week. Mostly, they'll find what they usually do: clear, professional photos of everything from Anna Wintour sitting in the front row, to models strutting down the runway, to posed shots of stylish women milling about outside Lincoln Center. But they'll also find Instagrams. For purchase.

Like Twitter, Instagram has become a powerful way of sharing information — partly because it's free. Tons of reporters, fashion bloggers and editors, and media outlets all have accounts. The appeal is clear: Instagram's filter makes it easy to take a photo that looks decent at a live event like a fashion show that's hard to shoot on a cell phone camera and share it instantly. Followers get the benefit of pretty clear up-to-the-minute coverage. The medium has become so popular — so standard — that Getty's betting media outlets will want their Fashion Week coverage to look this way off their Twitter and Instagram feeds enough that they'll pay them for it in favor of the many megapixels and fancy lenses of expensive, professional cameras.

For the past few months, Getty Images has been experimenting with Instagram-style shots. In March, they commissioned portraits of the Yankees to be shot on iPhones and processed on filters in the Instagram app, and over the summer, they experimented with Instagram-style photos at a few music festivals. Now, for New York Fashion Week, they have a whole gallery of artsy Instagram-style photos.