LOS ANGELES — Dear Netflix: Keep your money.

That is the message the Walt Disney Company sent by banning advertising from Netflix on its entertainment television networks — principally ABC and Freeform — as it prepares to introduce its own Netflix-style streaming service, Disney Plus.

Disney will continue to accept Netflix ads on its ESPN channels, largely because Netflix does not compete with Disney in sports.

The Netflix ban, first reported by The Wall Street Journal, was confirmed by Disney on Friday. In a statement, Disney said it had updated its policy on accepting ads from rival streaming services “to reflect the comprehensive business relationships we have with many of these companies.”

Put more bluntly, Disney does not need Netflix.

Netflix does not sell any advertising on its own platform, so Disney has no opportunity to directly advertise Disney Plus to Netflix customers. And Netflix is not embedded within a larger media conglomerate that Disney relies upon for cable distribution.