Amazon has revealed it will parachute one of its German directors into Australia to lead its assault on the local retail sector.

The Seattle-headquartered e-commerce giant said on Thursday it had appointed Rocco Braeuniger as country manager for Australia, as it prepares to roll out a full retail offering locally.

Currently director of consumables at Amazon Germany, Mr Braeuniger has worked at the online retailer for 11 years in positions including director of outdoor products and category lead in sports and leisure.

Mr Braeuniger studied at the University of Bayreuth in his native Germany and has a Master of Business Administration from Babson College in the US, according to his LinkedIn profile.