Healthy food brand LoveRaw is expanding its stockists to include Waitrose and Holland & Barrett stores and is launching a brand new flavour.

Healthy food brand LoveRaw, who is well known for its peanut butter cups that are touted as being ‘good for you, good for the planet’, is expanding its stockists to include Waitrose and Holland & Barrett stores.

The brand currently stocks its products in Boots and Wholefoods stores but will appear on the shelves in Waitrose and Holland & Barrett stores later this month.

The Buttercups are made with simple, sustainably-sourced ingredients and are both palm-oil and refined sugar-free making them a great healthier alternative for those looking for a chocolatey treat.

Not only is the company expanding its stockists, its also expanding its Buttercup range with a tasty new flavour – Cookie Dough. The brand currently offers a variety of flavours such as Salted Caramel, Peanut Butter and Hazelnut Butter.

Speaking to Food4Media, CEO Rimi Thapar said: “We are delighted that Buttercups have become such a success. We have almost tripled monthly revenue since launching Buttercups and have been selling out online and in shops.

“We want to show people that you can still have your treat or afternoon snack, that convenience and indulgence is very much there, but you don’t have to compromise your preferences or beliefs to do it.”

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