Idea

Inter Miami CF embodies the spirit of the city it represents, the world’s most inclusive soccer club.

An extensive research programme interviewing the many faces of the city alongside an in-depth ethnographic study revealed diverse and original insights and an eclectic and passionate soccer community.

This is Miami fosters loyalty with a culture that puts the community at its centre. From a documentary exploring the design of the club’s emblem to a club launch that paints the streets of Miami pink, the campaign highlights the city’s personality, its icons, its street artists, its vibrancy… and, of course, its people.