The hit animation, whose fictional kingdom was modelled on a Norwegian coastal town, has prompted a jump in visits to the country

Norwegian tourism is booming thanks to Frozen, Disney's musical which has become the most successful animated film of all time, and whose fictional setting is modelled on the dramatic Norwegian coastline.

Michael Giaimo, art director on the film, travelled to Norway for research and used Bergen as a reference point for the kingdom of Arendelle, which is peppered with Norwegian churches, houses and fjords – and while most of the characters speak in American accents, the trading post owner Oaken has a distinctive Scandinavian burr.

Disney partnered with tourism promoter Innovation Norway to drive interest, and VisitNorway.com added a Frozen banner to its homepage. The promotion has paid off, with traffic to VisitNorway tripling since the film's release, and traffic on low-cost airline Norwegian Air Shuttle ASA increasing by 52%. Flight Tracker reported that searches for Norwegian flights have risen by 153%, while hotel bookings are up 37%.

Adventures by Disney, the company's guided tour division, has also launched a full Frozen holiday package to Norway, featuring a visit to Bergen alongside fjord trips, trout fishing and folk dancing. It's the second trip tied to a specific Disney film, following a Scottish holiday pegged to the animation Brave.

The Frozen juggernaut shows no sign of slowing as it continues to be popular all over the world, including in Asia – this month it became the third most successful film ever in Japan. One Japanese woman became rather too attached to the film though, apparently divorcing her husband because he didn't enjoy it.