Everton have agreed a new sponsorship deal with Avon Tyres who will now become the official tyre partner for the Merseyside club.

The Premier League outfit have named Avon Tyres as an official sponsor for the remainder of the current season and the 2016/2017 campaign.

The Wiltshire-based company will have a presence within the Goodison Park stadium on matchdays which will help it in its push to increase brand awareness within its key UK market.

Alan McTavish, head of commercial partnerships at Everton said: “The new commercial team here at Everton are delighted to welcome Avon Tyres on board to the Club’s partner portfolio.

“Avon Tyres is an established, premium brand with a rich history in the motor industry and we look forward to working with them to achieve the brand’s business objectives.”

The new partnership reflects the key sporting property of Cooper Tire Europe, which owns and manufactures the Avon Tyres brand.

Sarah McRoberts, European marketing communications manager for Avon Tyres, said: “Football is by far and away the most popular sport in the UK and the Everton partnership provides the perfect platform for us to reach a large number of potential new customers.

“This is the first time Avon Tyres has partnered with a Premier League club and we’re excited to see how the relationship will increase our presence in the UK football market in the future.”