Speaking to GamesIndustry International, Electronic Arts CEO Andrew Wilson has said that the EA Access service is just part of the companies plan to put the “player first” again.

“One of the things that we’re learning as we make the digital transformation is that we don’t need to guess what players want any more,” Wilson said. “For the longest time we had to guess, and the first opportunity to find out whether you got it right or not was when you saw the game on the shelf.”

“Now, we’re getting better at listening. We haven’t always been great listeners, but we’re getting better, and what that’s telling us is that people want choice. They want to be able to choose what’s right for them at a given moment in time. There isn’t a one-size-fits-all any longer. We’ve got to build a core platform, game engines and games that facilitate that.”

Wilson also noted that over time, more and more games will be added to EA Access and the value of the service will only get better. “Over time, the value will just get better and better and better, in much the same way that Netflix does,” he said. “When I started subscribing to Netflix, there was no House Of Cards, there was no Orange Is The New Black–there is now.”

“My hope is that we can deliver that kind of service to many millions of players for years to come.”

(via Gamespot)