When it comes to starting an exchange, ensuring stability and positive user experiences are the biggest priorities, right alongside security and ease of use. That is why ChainUP developed its own solution that focuses entirely on providing liquidity to the whole ecosystem of ChainUP products. After all, if there is some sort of critical service needed by an exchange, you can bet that ChainUP is providing it.

Bitwind is a sub-brand of ChainUP, created for the purpose of providing a premium liquidity solution that is efficient, cost effective and easily integrated with ChainUP-powered cryptocurrency exchanges.

There have been many successful examples of Bitwind helping to boost crypto exchanges by keeping it liquid and running smoothly, greatly improving the user experience. Today, we will be looking at a case study of one prominent client.

The Exchange Client

This client had big aspirations for their exchange. They had all their ideas down on paper but they found that when it came to executing their plan, they just didn’t have the resources. They were lacking the experience, money and manpower to get their exchange started. This is where ChainUP came in.

Using ChainUP, they were able to get their exchange up and running. They had the design and UI ready and optimized for the perfect user experience. Security and risk management capabilities were built in and running optimally. The exchange was all ready to launch, and did so with ease.

The Problem

Following the launch however, they noticed that things got off to a shaky start. The reason? It was clear that liquidity was low across the board. It had the hallmarks you would expect: highly volatile prices and long transaction times. There is also the issue of manipulation that comes with low liquidity.

ChainUP worked with the client to find a solution to these issues. People wanted a smooth trading experience, and no amount of smart design and polished user experience could mask that. In particular, their very own platform token was off to a slow start. This token was created to be a central part of the experience on the exchange.

The Solution

There was a very clear strategy that could be employed in this scenario to help the client. That strategy was to use BitWind, ChainUP’s own sub-brand that provides liquidity solutions.

First and foremost, they needed to focus on providing liquidity to their mainstream crypto-to-crypto pairs. Liquidity on these pairs would bring in more liquidity and keep trades within the exchange. The healthy and continuous K-lines were able to raise the confidence of the visitors and get them involved with the trading.

Their platform token was another priority. They wanted to stir up interest in the platform and thus the token. This would be achieved by increasing traffic to the site, combined with a campaign focused on increasing awareness of its role on the exchange. Finally, the platform token liquidity solution would be used to make it easier to trade.

Best of all, because BitWind is so closely connected to the ChainUP ecosystem, it was the best value for the client while also being efficient and easy to set up. They were able to get the liquidity in quickly so that they did not miss out on obtaining new users for their exchange.

The Results

Following the implementation of Bitwind’s liquidity solution, there were four clear developments that came as a result:

1. Once word got out that the exchange now had liquidity to support its users, more people started visiting. In fact, the growth was almost exponential as these users were now able to appreciate the smaller nuances and quality of life improvements across the platform.

2. Thanks to the speed of the deployment, the exchange was able to capitalize on the initial excitement in the short period following their launch. This minimized the number of users that would be turned off by the lack of liquidity.

3. Looking once again at the client’s platform token, we can see promising growth in almost every metric. The trading volume, circulating supply and market cap were all performing well, reflecting the rising interest in the exchange.

4. It wasn’t long before more quality projects began reaching out and making requests to list on the exchange. The client reported that the exchange regularly sees millions of visits a month, with daily trading volumes in the hundreds of thousands.

Going forward, the client will continue using Bitwind to provide a baseline of liquidity to support 24/7 trading of assets on the platform. Since introducing the solution, liquidity has never posed an issue. This is helped by the high level of customizability, reporting and control Bitwind offers, meaning the client can quickly see where the liquidity is needed and act accordingly.

Overall, by ensuring there was sufficient liquidity to support user trading on the platform with the help of Bitwind, the client saw their exchange grow and user perceptions improve dramatically. The combination of a great initial idea, the capabilities provided by ChainUP, and the liquidity services of Bitwind proved to be a formidable team.

Is Bitwind Right For You?

This may just be one example, but it represents many of the same issues that many people face when trying to start their own cryptocurrency exchange, and why they chose ChainUP together with Bitwind as their solution.

Over 150 exchanges use Bitwind for their liquidity service, and with news that the ChainUP Group will be focusing on the development of Bitwind along with its seven four business lines, you can expect more to get involved.

So, while providing liquidity may not fix all issues, it ensures that the user experience remains positive and that your exchange operates smoothly. Discover more about what ChainUP and BitWind can offer to see for yourself why it is a top choice for anyone looking to build their own cryptocurrency exchange.

Learn more about BitWind through visiting their official webiste and other social media pages;

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