“The dream has always been to race our own bikes, and the additive manufactured bikes are so exciting and ground breaking - the ultimate bike! Through our entire career we’ve been proud to represent our country and support the next generation of bike riders, so the fact that we can deliver our new brand through a UK based company is just incredible and the icing on the cake for us!



We all believe that having the right bike for you and the stage you are at with your riding can transform your experience. Our big goal is to see kids, all mountain explorers, bike park shredders, racers and e-bikers enjoying our bikes – just saying that sounds mind blowing!



This is a genuine start-up business that we are building from the ground up, it’s going to be a huge undertaking to bring our bikes to market, even with Piers on board to

help us. Our learning curve is steep but the dream of bringing Atherton Bikes & our love for riding to everyone is about to be very real! — Rachel Atherton