(CNN) America's most popular vehicle is going electric. Ford will make an all-electric plugin version of the F-150 pickup truck.

"We're going to be electrifying the F-series — battery electric and hybrid," Jim Farley, Ford's president of global markets, said at a Deutsche Bank conference in Detroit Wednesday.

The company isn't giving any details on the truck yet, including when it will go on sale.

Tesla plans to make an electric pickup truck and some start-up companies, like Michigan-based Rivian Automotive , have announced plans to make them as well.

Ford's F-series trucks, which include the F-150, have been the bestselling vehicle in America for four straight decades. The trucks account for about a third of Ford's sales and an even greater share of the company's profits. Besides basic work versions, the trucks are also available with options and features that make them rival luxury cars in both opulence and price

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