Bollywood megastar Shah Rukh Khan will soon host the Hindi version of popular international show TED Talks. Star India will air the Indian version - TED Talks India: Nayi Soch, a global first Hindi TV talk show created in partnership with TED, the non-profit devoted to ‘ideas worth spreading’.

This is the first time TED is collaborating with a network and mega-star to produce a TV series featuring original TED Talks in a language other than English.

Uday Shankar, Chairman & CEO, Star India, said, “In an age of high volatility, the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”

Shah Rukh Khan added, “I believe ‘TED Talks India-Nayi Soch’ will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”

“It’s incredibly exciting to be bringing TED to India in this form,” said TED curator Chris Anderson.

Juliet Blake, head of TV at TED and executive producer of the series, added, “The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED.”