Social Media Platforms Reduce Our Online Identities To Only One Aspect

Each platform seems to shoehorn users into playing by its algorithmic games, which are ultimately designed to increase the amount of ads served to users (and company stock value). This, in turn, forces users to focus on a single dimension of their lives on that platform. It’s very difficult to use a single social media account for both personal and professional use.

Case in point: Facebook. As creators try to use Facebook to build their personal brands, they have to do it at the expense of their real-life connections. I know many influencers who have maxed out Facebook’s 5,000 friend limit.

With so many friends, there’s no way these influencers can use Facebook to actually connect with real-life friends. (At least not without a terms of service-breaking second Facebook account.)

LinkedIn, Twitter, Instagram and others fall into the same reductive trap. You’re only really able to choose one focus per account.

How is this supposed to reflect our actual lives? Every day, I connect with professional contacts, family members, friends and acquaintances. Yet no single social network lets me speak to all of these audiences in a way that matters.

Playing the Game Only Makes the Problem Worse

The problem isn’t only that we’re forced into one small corner of our lives online. By simply trying to use the platforms as intended for content creators, we’re fundamentally changing who we are.

Honestly, who did this before it got likes on Insta?

For example, merely thinking about what type of content you should post to gain more followers changes the type of content you share. The art changes the artists. This includes seemingly innocuous questions like,

What should I be posting to gain more followers?

What kinds of hashtags do I need to use?

Should I choose the video thumbnail I don’t like, but would get more clicks?

Each attempt at “winning” the social media game pushes us a bit further from our true selves. And eventually, what we had in the beginning that attracted our earliest followers might not be there anymore.

By simply playing the game, we’re allowing it to change us, and often not for the better. (But don’t worry, we’re helping increase engagement, ad revenue and stock price for shareholders.)

Of course, many of us have been using social media long enough that these questions feel outdated.

But as we’re now moving into another stage of social media stardom (micro-influencers), then it’s worth re-thinking the relationship between the pursuit of social media success, monetizing our audiences, and not losing what made us gain our audiences in the first place.

The artificial social media game leaves us feeling exhausted, bored, frustrated, anxious, and otherwise feeling negative from using social. And yet, due to its addictive design, we’re unable to leave it alone.

Not a great proposition, in my opinion. But there’s an upcoming platform that might offer a novel, better solution.

Howdoo’s Answer To This Problem Is Coming

Howdoo, a social media platform based on blockchain, is being created with these problems in mind. The Howdoo team understands that our real lives are nuanced, complex, and multi-dimensional.

And with music and gaming industry veterans on our team, Howdoo understands how it’s critical for influencers and creators to speak to multiple audiences.

That’s why we’re baking Personas into Howdoo as a core features.

Personas will allow Howdoo users to instantly control their experience. By switching among personal, business, creator and other personas, users instantly control who sees what content, whose content they see. This, in turn, lets them speak in different ways to different audiences, just like real life.

You wouldn’t share your personal vacation photos with your employer. And your fans might not care about accomplishments that professional contacts want to see.

Howdoo personas allows you to sharee the right content with the right audiences at the right time — all on a single platform.

There are other key features that will make Howdoo a social media platform THE destination for creators and fans.

(We haven’t even mentioned the built-in monetization options or fair revenue sharing for all participants.)

Join us on our journey. Visit www.howdoo.io to sign up for the beta access waitlist (available later this year).

And in the meantime, feel free to join us on our fragmented social channels. ;)

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