Pittsburgh Steelers wide receiver Antonio Brown got his first touchdown of the season Sunday against the Chicago Bears and of course, we got a touchdown celebration out of it. But according to ESPN sports business report Darren Rovell this dance was part of a sponsorship deal for the game Destiny 2 and not just Brown having fun for the fans and his teammates.

Antonio Brown's TD dance today was called "Dancehall," part of an endorsement deal with video game Destiny 2 pic.twitter.com/2nGQ5B9Zw3 — Darren Rovell (@darrenrovell) September 24, 2017

Here is the commercial where Brown shows off some of these cool moves.

So I've been practicing this dance for the big game… I think it's pretty boomin. #ad pic.twitter.com/vdwLQvjSWw — Antonio Brown (@AB84) September 7, 2017

There is never a moment when Brown isn’t trying to make more money. On some level, you have to appreciate that for him the hustle never ends. Even while he is at his other job. It does take something away from the excitement and fun of Brown’s touchdown dances when you know he’s only doing it to get a paycheck from a video game company.

Destiny 2 was developed by Bungie and was released on September 2.