Forward Madison FC is moo-ving ahead in its inaugural season with a Wisconsin signature by adding an eleven-week old dairy calf as a team mascot, the club announced Monday. The yet-to-be-named calf, which is reportedly quite adept at hoofing soccer balls, has signed with FMFC on a lifetime contract.

According to Forward Madison Managing Director Peter Wilt, the Flamingos’ new cow will help steer the club in the right direction.

“Some people might say that this is just a cowllous publicity stunt, but we’re udderly prepared to milk it for all it’s worth,” Wilt said. “As a Wisconsin team, we wanted to pay homage to the proud heritage of the Wisconsin dairy industry, and although this may be a little cheesy, it’s the perfect way to do it.”

The cow, which fans will have the opportunity to submit names for starting Monday afternoon, will feature in Forward Madison’s starting lineup photo on game days and be available for pictures with fans. When not at FMFC games, she will live year-round at Havens Petting Farm in Blue Mounds, WI, where she will be well taken care of by employees who have devoted their lives to the love of animals.

“Adding a dairy cow to our regular matchday program raises the steaks for the fan experience at Breese Stevens Field,” Wilt said. “Forward Madison supporters are going to have pints of fun at our games, and we’re dairy excited to give them one more reason to come out.”

Forward Madison FC’s inaugural season is here! The team will play its next home game this Saturday on May 4 vs Toronto FC II. Fans can get tickets for all matches this season by visiting https://www.forwardmadisonfc.com/tickets.