Xperia Z Sony logo baked into screen protector rather than its display?

Sony Mobile is one of the few mobile manufacturers to pre-apply a screen protector to its smartphones. It’s a nice gesture, providing a factory-fitted finish. The company has been doing this since the Xperia X10 was released back in 2010 and the same will apply to the Xperia Z when it is released next month. However, judging by the photos below it looks like the protective sheet will also double-up to display the ‘Sony’ logo.

For such a pricey phone, you may think that the Sony logo would be baked into the display, but this doesn’t appear to be the case. The guys over at ComputerBild.de carefully removed the pre-applied protector, although it wasn’t easy as you can see below. They found that once it was removed, the front face of the phone was just a single sheet of glass with no logo to be found.



At this stage, we don’t know whether this will be the case for retail devices, but it certainly seems to be the case for pre-production samples. We’re not even sure it’s such a big deal, a single sheet of glass can look pretty elegant. What’s your view, is this cost-cutting measure a bit too much? Would you expect the logo to be etched onto the glass given the price? We’d love to hear your thoughts below.

Via ComputerBild.de.