Jolly wanted to emulate this photo of Madonna because as a 7-year-old, "Madonna set the precedent for what [her] then-practicing Mormon, now femme, queer, body liberator self could one day become."

She also chose the Brooklyn location because she sees weathered metal and concrete as beautiful. "It's a metaphor for the working class girl in me as well as the parts of me that have been deemed as ugly, when in fact they play a major role in making me gorgeous," Jolly told BuzzFeed.