According to Thrillist , Arizona is able to maintain its steeply discounted prices due to two major factors. Firstly, the company does NOT advertise — a super-bold move that saves big bucks. CMO and cofounder Spencer Vultaggio told the site, "We feel like it's more important to spend money on something that our customer really cares about, instead of buying billboards or putting our cans in the hands of some celebrity for a few minutes," and that kind of honesty sells itself.