The initial user research uncovered various areas of opportunity, such as content discovery based on genres, moods, or a combination of the same. However, for the MVP, I kept in mind the business goals and organizational capacity and decided to focus upon some key areas, including simplifying user experience around user on-boarding, shows discovery and alerts management, and thereby, meeting user and business goals including key engagement and user retention, with a strong focus on personalization, discoverability for what to watch & where to watch, and watchlist gamification. The previous app also missed an editorial and discovery strategy. The redesign was an attempt to address all of these shortcomings.