Apple on Thursday introduced a new weekly feature at the iOS App Store, "This Weekend Only," highlighting discounted goods and services available through iPhone and iPad apps.

The promotion will appear in the Apps tab every Thursday, according to Apple. Discounts will be valid through Sunday.

The first batch of apps includes HotelTonight, Glasses by Warby Parker, Under Armour, Chipotle, and Shoptiques. With HotelTonight, for instance, users can get up to 40 percent off a room, while Chipotle is offering free chips and queso with an entree.

Apple's language suggests that going forward, This Weekend Only will concentrate on a single app each week, instead of several.