



A recent report by Technavio indicates that the sports betting market was valued at USD 205.6 billion in 2015 and it's only expected to grow to USD 253.3 billion by 2020.

This is all more likely nowadays on the heels of U.S. Supreme Court allowing individual states to regulate themselves when it comes to sports betting.

Analysts also state that "Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators."

Current advances in technology and connectivity, have allowed demographics from all age groups to access new gambling and sports betting resources. New local operators have emerged to satisfied this new demand on sports betting.

Additionally more resources and services which facilitate these new enterprises on the how to become a bookie and run a sportsbook by outsourcing the most time consuming parts of the day-to-day tasks.

The top 3 trends allowing for the increase on sports betting activity are the following:





#1 Customer gambling patterns





Nowadays, sports betting information is commonly seen in major news coverage and sports broadcast. It's easy to see the odds shown next to the team or fighter to indicate how much likely he is to win or lose the match.

This popularity has propagated itself into social gambling and the rise of gaming apps , which in consequence, have caused an increase in sports betting overall.

Interactive betting games have also increased in popularity as vendors have ran into the implementation of these application to fulfil the urging need of consumers.

The social aspect of gambling has also seen an uproar, as competing against people bettors already know, such as friends and family, makes the experience more attractive.

#2 Digital transactions

When sports betting and gambling in general occurs on the digital space, monetary transaction occur in the form of virtual currency, which will later be exchanged to real fiat money.

This alternative to cash spearheaded the adoption and popularity of online sports betting provided by both established sportsbook and local bookies. Digital money has reduced risk related to cash currency. It has also facilitated transactions to later be settled up in person.

#3 Growing adoption among younger demographics

While the average age of the land-based sports bettor is 45 years old, the online gambler's average age is of 38. These millennial generation has adopted online sports betting based on their knowledge of technology more than sports as a whole.

Conclusion

As technology and popularity of sports betting continues to grow in the upcoming years, is expected that these trends continue their mass adoption.

USA, in particular, is at a pivotal point where being a bookmaker or sportsbook operator has never seen more excited times.

The gambling distribution methods such as online mobile gambling and live betting are also expected to increase in the U.S. as they once did in Europe.

Coming changes will keep anyone looking to become a bookie and current sports betting operators busy in the next coming years.



