WatchBox, an e-commerce platform for the buying, selling and trading of pre-owned luxury timepieces, now accepts bitcoin.

The company received around £70m in investment capital from Singapore-based CMIA Capital Partners last year and recently announced the opening of a new Swiss headquarters to serve the Western Europe market.

“Our buyers have evolved,” said Danny Govberg, co-founder of WatchBox. “They come to WatchBox from all over the globe, are tech-savvy, and are comfortable buying high-end luxury watches online.

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“We wanted to make it easier for them to purchase the watches they love in whatever currency is convenient for them.”

Bitcoin payments will be handled by phone through WatchBox sales specialists and facilitated by BitPay, the largest bitcoin payment processor in the world.

WatchBox’s sister company for new watches, Govberg Jewelers, is also accepting bitcoin.