— Krispy Kreme Challenge race officials said Saturday that a man died after running in the annual race.

A 58-year old man complained of chest pains during the first mile of the 12th annual race, officials said. The man, who was identified by friends as Jeff "FaFa" Woods, was taken to Rex Hospital, where he was pronounced dead.

The event, which raises money for the North Carolina Children’s Hospital, is managed by Park Scholars at North Carolina State University.

“On behalf of the N.C. State community, our deepest sympathies go out to the runner’s family members and loved ones, said university spokesman Brad Bohlander.

Woods' friends described him Saturday night as kind and fun. Those who knew Woods said he didn't run regularly, but they weren't surprised he signed up for the Krispy Kreme Challenge because it was for a good cause and seemed like fun.

The run began at 8:30 a.m. at North Carolina State University’s bell tower and runners traveled 2.5 miles to the Krispy Kreme location at the intersection of Peace and person streets. After consuming a dozen donuts, participants ran back to the bell tower.