Credentials ruled in the traditional job market. Candidates were coached to dial up the prestige on their resumes, on social media, and on job interviews. Saying you went to Harvard was better than saying you went to the University of Illinois. Describing a stint at Deloitte at age 22 was better than talking up the rare and desirable skills you picked up in a second-act career.

That’s finally staring to change, but not every job seeker has quite gotten the memo. Many still tout their credentials as stand-ins for the job skills recruiters and hiring managers are really looking for. Here’s how (and why) to switch up your approach.

The Trouble With Pedigrees

Employers in all industries are finally wising up to the limits of fancy credentials as predictors of on-the-job success. Too often, high test scores and degrees from elite universities signal wealthy parents and other forms of privilege at least as much as they signal competence and expertise. Relying on signs of prestige doesn’t provide either the diverse perspectives or the grit that employers need their workforces to possess in order to thrive in the modern business world.

For the 2018 Job Preparedness Indicator, my nonprofit organization, the Career Advisory Board, asked 500 U.S.-based hiring managers to share their thoughts on nontraditional job candidates. We defined nontraditional college students and graduates as meeting any of the following criteria:

Started attending college more than one year after graduating high school

Attended/attending college as a part-time student

Had/have children and/or other dependents other than their spouse while attending college

Worked/work at a full-time job while attending college

Did not receive a standard high school diploma and instead earned a GED or high school certificate of completion

Since the Career Advisory Board is supported by DeVry University, a for-profit institution that attracts many students from nontraditional backgrounds, DeVry certainly has a stake in the trends my team set out to analyze. Still, half of our respondents said their organizations are hiring more nontraditional students and graduates than they used to: 50% said they “recognize valid, alternative education paths besides the typical college journey”; 34% “desire more diversity in our workforce”; and 32% feel “nontraditional students and graduates have a stronger work ethic.”

And refreshingly, fully 70% of hiring professionals agreed with the following statement: “If a candidate has the right skills for an open position, it doesn’t matter what type or format of education was used to get them.”

These attitudes are reverberating throughout the talent space. A recent LinkedIn survey of some 9,000 recruiters and hiring managers likewise picked up on intensifying efforts to shake up the traditional recruitment process to find more diverse, qualified candidates without elite credentials. And artificial intelligence is playing an ever-wider role in efforts like those. At the same time, tech leaders like Airbnb and Pinterest are expanding apprenticeship programs to hire smart, non-traditional engineers first, then train them on the job. One tech company Fast Company spoke to last year has even started intentionally hiring people with no relevant experience, as long as they possess the right skills and qualities instead.