Beyond Meat™’s vision has always been to perfectly replace animal protein with virtually indistinguishable plant protein—delicious and super clean protein, at an affordable price, and on a large scale.

I am personally thrilled when we come across a progressive retailer who has a vision that shares space with our own. Earlier this year, I had the good fortune to meet up with Mike Rotondo, the CEO of Tropical Smoothie Café, a chain of over 300 locations across the country. Within a matter of minutes, the strength of Mike’s personal and business vision of delighting consumers with healthy food and drink became clear, as did the work that we could do together.

Fast forward a few short months and I’m so pleased to announce that you can now go into any Tropical Smoothie Café across the country and substitute Beyond Meat™ Chicken-Free Strips in any chicken wrap, sandwich, flatbread, or salad for no extra cost.

With a full menu of tasty meals and real-fruit smoothies, Tropical Smoothie Café reflects our belief that eating nutritionally dense foods can and should taste great. With locations in 36 states, Tropical Smoothie is the first national chain to roll out our plant-based chicken line.

I’m passionate about this launch because I believe it represents a milestone for Beyond Meat and the people who believe in our Company and broader mission. A national chain has now made the seamless switch from animal to plant protein easier, tastier, and more affordable.



It is my hope that we can reward Tropical Smoothie for leaning forward by enthusiastically embracing the chain and spreading the word—together mainstreaming plant protein one yummy sandwich at a time.



Visit a Tropical Smoothie Café today and tell us what you think!



As always, thank you for all your tremendous help and support.

Keep going beyond,

Ethan Brown

Founder and CEO,

Beyond Meat™

www.beyondmeat.com