A child probably owns £483.93 worth of technology products, compared to £457.33 of furniture, £450.51 of clothes and shoes, £357.47 of toys, £201.43 of sporting equipment and £203.49 on school necessities and books.

To make the tech pile larger, parents spend an additional £347.21 on gaming consoles and video games as well as £151.32 on subscriptions including digital services such as Netflix and Spotify.

“While parents have always spent a lot of money on their children, over the last decade the advances in technology have led to families splashing out more and more on the hottest gadgets for their kids,” said Claire Davenport, managing director at VoucherCodes.co.uk, which commissioned the research.