Fur sale: Coat made from male chest hair (Picture: Supplied)

They say fur is murder, but this fur coat is a crime against fashion of another kind.

This limited edition coat is made entirely of male chest hair.

Manly: Yet still clean-shaven (Picture: Supplied)

It took designers up to 200 hours to weave together up to a million strands of hair.

Dairy firm Arla commissioned the coat to coincide with the launch of a new milk drink, Wing-co, aimed at men.


Despite promotional material featuring a model with a clean-shaven chest, the company said the coat represents a protest against the ‘manning-down’ of British men, particularly via emasculating fashion.

The link between a fur coat and a milk-based drink is clear for all to see (Picture: Supplied)

The coat can be yours for just £2,499.

Last week we revealed how Chinese women had apparently taken to wearing hairy stockings to deflect unwanted male attention.