BOOSTO CEO Heidi Yu

Exclusive interview with Coin Time

BOOSTO CEO Heidi Yu

When talking about why we need a Dapp store, BOOSTO co-founder and CEO Heidi Yu expressed her passion from influencer economy to cryptocurrency. Heidi lists out all the industry pain points and tells us about her vision for the blockchain’s ability to revolutionize the traditional influencer economy and the entire application market.

As a serial entrepreneur, and one of the few women participants in the blockchain industry, Heidi Yu is an evangelist for influencer marketing and an enthusiast of AI technology. After graduating from the University of Seattle MBA, Heidi successfully founded Boostinsider in 2014. Heidi then created BOOSTO, an influencer driven decentralized DApp store where the creators and developers will benefit from the blockchain technology and earn more money.

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Prior to BOOSTO, Heidi’s team had been working in the field of influencer marketing for many years. The existing product SocialBook has 350,000 influencer data, which are used daily by brands and influencers daily. The experience accumulated in the traditional influencer marketing industry has led the BOOSTO team to see many obvious problems:

First of all, influencers do not have an effective way to monetize their talents. For example, YouTube, the only way to monetize the video is by allowing advertising before the video begin, YouTube charge 50% of the revenue make it impossible for influencers to get enough revenue to support their content creation. Second, influencers lack ways to interact with their fan base. On YouTube/Instagram, the only ways for followers to engage with influencers are like or comment. Yet, the data exchanged between the influencers and the fans is controlled by the centralized platform, and the platform can be arbitrarily distributing the data.

Heidi said: “There are more than 5 million apps distributed in centralized application stores around the world. It is extremely difficult for developers to have their app to bee seen. APP promotion costs are expensive, and the rankings have long been dominated by giants. It’s hard to get an income.”

In this case, BOOSTO, the decentralized app store is based on the practice of traditional influencer marketing. It provides a complete set of protocol tools, development kits, Oracle services, etc., to help APP developers to go on the chain easier, and provide a decent influencer network to the global fans thus to solve APP traffic problems.

Heidi also discovered that the blockchain is going to change the advertising industry. She said: “Under the bundling of blockchain technology, advertisers will get greater exposure at a lower cost. Blockchain technology enables marketers to directly access the encrypted and transparent data to ensures the authenticity of the influencers. In addition, brands and developers can view the influencers audience demographics, and use this as a basis to search for the most suitable influencers.



BOOSTO has achieved great development in both products and communities. The product BOOSTO just released the decentralized application SocialBook.io and CryptoInfluence.io on the BOOSTO protocol in June, enabling anyone to give any social media users tokens without having to know their wallet address. At present, tens of thousands of active users have been accumulated; in the community, BOOSTO has gathered hundreds of crypto influencers around the world on cryptoinfluence.io, and many top influencers such as Cryto0, crypto bobby, and crypto beadles had joined the BOOSTO team.

BOOSTO tokens (BST) are the main medium of exchange within the system and promote the entire value circulation. Here, brands can access and purchase online influencer services using BOOSTO tokens, such as sponsoring merchandise, advertisement in the influencer stores, and more. Therefore, the influencer marketing will be largely subverted by BOOSTO, and the combination of the influencer ecosystem and the blockchain technology will fundamentally change the way the brand and influencers interact, as well as the channels of interaction between fans and influencers.

On the one hand, most distributed application stores just act as an exchange market and they don’t really bring traffic. BOOSTO uses rich influencer network resources, and integrates the “revenue sharing” model into the protocol. Then through the big data algorithm, it accurately recommends DApps to influencers, and then help distributing them to their fans by influencers. BOOSTO will also provide a complete set of development tools for developers to develop their decentralized applications, not just an exchange market. For example, BOOSTO provides Oracle services for social media data, enabling decentralized applications to easily access social media data on the chain.

Technically, BOOSTO’s smart contracts are mainly embodied in two places, one is used in the transaction layer. Each transaction of each decentralized application is divided into proportions by smart contracts, transparently; the other BOOSTO is using algorithm optimizations for small transactions, avoiding the problem that small transactions often have to pay expensive Gas charges on existing blockchains. BOOSTO can meet the millisecond search speed for huge data.

The team members behind BOOSTO are also entrepreneurs with hundreds of battles. The company is headquartered in Singapore with office in Silicon Valley with small partners all over the world. Co-founder and CTO Chen worked for 6 years at the Cloud Computing Center at Microsoft’s headquarters in Seattle. He later served as the chief architect of Wal-Mart’s Global Big Data Lab. In 2014, he used big data algorithms to help Wal-Mart’s global e-commerce and increased revenue by 25%. Rock, graduated from Stanford Business School, worked as a 360 and Anchorfree senior product manager and overseas business executive with 12 years of experience; Adam Charles, head of marketing, former US head of Adways, 16 years of work Experience; Reza, senior engineer of the token system architect/blockchain, has been in contact with blockchain programming since 2009, and is also an expert in artificial intelligence/big data, owner of patent US9489401B1, 14 years of work experience.

Starting from the blockchain influencers, spread the influence to the traditional platform.

BOOSTO is a tech company, not an influencer marketing company, so it does sign any content creators. The team has been digging deep in this field for 3 years, and has a good relationship with many influencers and MCNs thus has a first-mover advantage in the industry. Secondly, these partners are also users of BOOSTO protocols. The 350,000 world-wide exclusive and comprehensive influencer data can help developers and influencers/ MCN to better operate their own channels and earn more profits. BOOSTO is trying to penetrate the crypto industry by inviting the crypto influencers to get on the platform, and then expand to other areas.

Heidi believes that with the continuous development of blockchain technology and the maturity of BOOSTO, more and more developers will choose to develop DApps on BOOSTO protocol, thus breaking the monopoly of traditional application stores. At the same time, the extremely low transaction costs of decentralized applications will force traditional app stores, Apple Store, Android Play, etc. to at least begin to consider reducing their high transaction costs.

“The ultimate goal of cryptoinfluence.io is to make the community a free place so that everyone can upload their projects and talk to crypto influencers, and then we will also add a cryptocurrency investor section.” The company is currently working with BTC Media, Origin, A Chain and other partners, and is also looking for more partners, Heidi Yu said when referring to the vision:

“The goal of BOOSTO is to replace the traditional app store. The decentralized app store will not only get ride of the middleman, but also provides transparency on data. Developers can use our framework protocol to build applications on our storage. Influencers can put their own apps in our store and we will work hard to make all the trades on blockchains.”

Cryptoinfluence.io is a DAPP/ a media site build upon BOOSTO, an influencer driven decentralized DApp store. Follow us on

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