An Uber driver has called for stricter safety measures after a woman was viciously attacked by two men in his cab.

The driver of the vehicle is now calling on the company to scrap the use of the UberPOOL car sharing service, which he has labelled 'dangerous and confusing'.

An argument ensued after the men booked the Uber but did not realise they were sharing it with another passenger.

An investigation is now underway after the men kicked and dragged the woman up against a wall before turning on the driver.

The attack happened in London after two men booked an Uber cab through the UberPOOL car sharing service - but did not realise they would be sharing their vehicle

The attack took place in Cranley Gardens, in London's upmarket Kensington, around 9pm on Saturday evening.

James Farrar, co-founder of United Private Hire Drivers, said the incident took place after he picked up two passengers who had not realised they had ordered an UberPOOL service, then set upon the female passenger who was already in his vehicle.

He told the Evening Standard an argument ensued before the men kicked the woman in the back and 'dragged her up against a wall'.

He added: 'When I got there these two guys were aggressive, they'd not realised they were in a shared service, the user interface is confusing.

'I took a decision for my safety and the safety of the other passenger that I would not carry them.

'I tried my best to defend her and they set upon me as well.'

He said by the time police arrived, the main attacker had fled the scene.

The attack took place in Cranley Gardens (pictured) in Kensington, London, around 9pm on Saturday evening

Mr Farrar is now calling on Uber to scrap the UberPOOL service, which he claims is 'dangerous' to both drivers and members of the public - especially late at night.

UberPOOL works by allowing users to share their ride and split the cost of their trip with another Uber rider headed in the same direction.

Passengers choose to use the service and are paired with someone else travelling along a similar route.

TfL said it had sought assurances from Uber on safety issues before it launched the service.

Garrett Emmerson, TfL's Chief Operating Officer for Surface Transport, told Mail Online: 'I am extremely concerned to hear of this incident and have launched an urgent investigation.

Despite the attack, Uber said its car sharing service was a popular choice of transport for Londoners

'We will be speaking to the police and to Uber about this particular case and we will confirm that Uber are ensuring passengers are made adequately aware that they are ride sharing with strangers when they book UberPool.'

An Uber spokesman added: 'Londoners have chosen to share their journeys by choosing uberPOOL more than a million times, so we were extremely concerned to hear about this incident.

'We have been in contact with both the driver and passengers concerned and will assist the police with any investigation.

'We make very clear to passengers at the time of booking uberPOOL that they are opting to share their journey.

'It has proved to be a popular new choice for people in London as it allows them to save money, while also helping to cut emissions and congestion compared to taking the trip alone.

'Drivers can also make more money by having two fare-paying passengers in the car at the same time.

'Last week Uber gave its partners the option to sign a letter to the new Deputy Mayor for Transport to ensure the voices of private hire drivers in London are heard.

'This was completely optional and almost 9,000 drivers chose to sign that letter which pointed out the vital role they play in keeping London moving - especially at times of day, and in parts of London, where public transport is limited or unavailable.'

A spokesman for the Met Police said: 'Police were called at approximately 9pm on Saturday, 11 June to reports of an altercation involving two parties in Cranley Gardens, SW7.

'The altercation occurred after both parties had shared a private hire taxi to the location.