According to a Customer Experience Consulting firm, Walker study by 2020, indicates that 86% of the buyers will pay more for a better experience, rather than for a usual one. For future-proof companies, the Customer Experience (CX) is a key differentiator and will play a big role in redefining them. Therefore, providers of UX research services must explore multiple user research methodologies to study and analyze the customer’s needs, expectations, motivations, and preferences.

How would you make your strategy a success? Which key performance Indicators (KPIs) contribute to the perfect experience and how do you measure those?

Definition –

Forrester Customer Experience Pyramid.

The Customer Experience Pyramid measures customer’s loyalty in a logical order from the baseline essentials to more sophisticated business metrics

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