Great Wall Motor is launching its new flagship vehicle under its new ‘ORA’ electric car brand: the ORA R1.

The small urban car will cost only $8,680 after incentives and it will have almost 200 miles of range, according to the automaker.

Ning Shuyong, general manager of ORA and vice president of Great Wall Motor, said about the launch of the ORA R1:

“As a new market entrant, ORA R1 delivers an unprecedented experience to drivers. ORA replaces the traditional sales, service, spare parts and surveys (4S) dealership-centered model that is common in China with a network consisting of ORA Home, experience centers and smart outlets in the central business districts of Chinese cities. In addition, the big data cloud that is created as the result of the information collected from the ORA app, the ORA shopping site and the Tmall e-shop opens the way to the development of multiple scenarios for offline sales and services as well as new transportation services for both drivers and passengers.”

Based on the concept vehicle unveiled earlier this year, the ORA R1 is equipped with a 33 kWh battery pack for a range of up to 194 miles.

Though Great Wall Motor is using the NEDC standard and therefore, the actual real-world range is expected to be closer to 150 miles.

The vehicle is equipped with only a 35 kW electric motor, which is small even for a vehicle of that size. For instance, Zero Motorcycles range from 25kW to 52kW. It is expected to limit the top speed of the ORA R1 to about 100 km/h (~62 mph) which should be fine for its stated urban purpose and the occasional highway entrance.

Where the ORA R1 shines is with its cost. The Great Wall Motor says that the “subsidized price of the new model, ORA R1, ranges after incentives from 59,800 RMB to 77,800 RMB (USD 8,680 to USD 11,293, per the CNY/USD rate as of Dec. 25, 2018).”

The vehicle is going for sale right now and it comes with a three-year or 120,000 km guarantee for the whole vehicle, and an eight-year or 150,000 km guarantee for core components.

It is only available in China, but Great Wall Motor has previously shown interest and bringing its new ORA electric brand to the rest of the world.

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