In our recent collaboration with the Ad Council and AARP, we created a chatbot experience to walk users through a set of questions and serve them personalized action items to prepare for retirement. The tricky thing about retirement is that few people are truly prepared for it. To address this issue, we created an animated character that felt alive, showed empathy, and helped users stay engaged with the conversation. It’s name? Avo!



Below is a set of emotions we needed to animate and bring into our web experience. Enter Lottie-web. Lottie-web is an After Effects plugin that exports animation data and translates it into Javascript. Lottie-web is exceptional when animating complex vector-based animations, especially with all the parts of Avo’s face.