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TORONTO — Toys ‘R’ Us Canada has made it through eight months of bankruptcy protection and the demise of its former U.S. parent, which closes its remaining stores on June 29. Now, it’s ready for a makeover.

But first, the retail chain is busy reassuring consumers that it’s alive and here to stay amid the confusion of outliving the ailing stateside Toys ‘R’ Us Inc., which in March announced it would close all 735 of its U.S. stores after failing to either find a buyer or restructure its US$4.9-billion debt.

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It’s 100-per-cent Canadian owned and operated, and employs over 4,000 Canadians

“The media still coming in from the U.S. is enormous and, unfortunately, the pickup of bad news is tenfold that of good news,” said Toys ‘R’ Us Canada president Melanie Teed-Murch, who is embarking on a two-month coast-to-coast tour to promote the chain’s plans under the wing of new owner Fairfax Financial Holdings Ltd., which bought the 82-store retailer for $300 million in early June. (Bloomberg earlier this week reported that Fairfax and former Toys ‘R’ Us chief executive Jerry Storch are trying to reboot the U.S. chain.)