"It's an amazing tale about what the path to success really looks like, with its mistakes, struggles, sacrifice and even luck," said Marshall in a statement. Shoe Dog was published in 40 languages and sits at number four on the NY Times best seller list for paperback nonfiction.

Netflix is on a roll with documentaries, having snagged an Oscar this year for the Icarus. The Shoe Dog adaptation should be in good hands, as The People v OJ Simpson: American Crime Story biopic won a Golden Globe, nine Emmys, and was awarded best international documentary at the 2017 BAFTA awards. On top of the Phil Knight biopic, it's working on documentary series on the Formula 1 circuit and Michael Jordan's life.