Chuck away those dull greys and moody charcoals, the hue we will soon be applying to our faces is purple

So, every year, the Pantone Colour Institute chooses a colour that symbolises the cultural mood, and this year it’s ultra violet. Ultra violet, as in Jimi Hendrix and Prince, and the endless night sky, and eyeshadow used with gusto, and nail varnish that looks like you trapped your fingers in the boot, and lipstick that makes you feel interesting. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection,” the Institute said, “intuitive ultra violet lights the way to what is yet to come.”

Get the look

Christophe Robin Shade Variation Care £37 lookfantastic.co.uk

House of Intuition Violet Water £12.50 thisisbeautymart.com

RMK Water Eyes Colour Ink £31 selfridges.com

FB Starlit Hyper-Glitz Lipstick £16 harveynichols.com

Sisley Phyto Ombre Eclat in Ultra Violet £30 sisley-paris.co.uk

Axiology Lipstick in Desire £25 alyaka.com

Nailberry in Blueberry £14.50 nailberry.co.uk

George Loose Eyeshadow in Tokyo Dream £3 asda.com

Smashbox Always On Liquid Lipstick £19 boots.com

Now’s the time…

Make your own mascara. Eyeko has launched the world’s first online customised mascara service at bespokemascara.com. With more than 100 options, chances are you’ll fine the process eye-opening.

Email Eva at e.wiseman@observer.co.uk or follow her on Twitter @EvaWiseman

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