Besides making sure the language it uses doesn't get it in trouble, Uber also swears only to operate at California airports where it's allowed to pick up and drop off passengers. The startup used to operate at airports where it didn't have explicit permission to do so, and even charged a $4 airport toll fee. Further, it says it will continue working with the Division of Measurement Standards (DMS) to ensure the its app's fare calculation based on GPS data remains fair.

These DA's offices also sued Uber competitor Lyft for the same reason -- making misleading statements about its background check process -- a few years ago. Lyft agreed to pay $500,000 to settle the case. That's much, much smaller than $10 million, but don't forget that Uber is valued at over $60 billion. We'll bet it'll be just fine.