You could become the city’s next trip adviser.

London is conducting its first travel survey since 2009 to learn whether residents drive, walk, bike or take the bus around the city – and why they make the choices they do.

Doug MacRae, the city’s manager of transportation planning and design, said the survey is intended to capture the flavour of residents’ choices as it captures the habits of three per cent of people in London’s urban areas and two per cent of residents in rural areas of the city.

At its heart is assessing how successful recent transportation master planning priorities have been and tweaking those plans where needed.

Ultimately that could lead to new or more connected cycling lanes, smarter bus routes and more roads.

Similar surveys took place in 2009 and 2002.

The department is particularly interested in gauging how many, and how often, Londoners are choosing active transportation such as cycling or walking.

People in about 40,000 households have been asked to fill out a questionnaire, on a password-protected website, that asks about all forms of transportation used by everyone in the home during a 24-hour span.

They’ve been chosen to get a cross-sample of London neighbourhoods and demographics, he said.

Those who haven’t received a letter already can still chime in by contacting 1-844-LONDON4 or contact@londontravelsurvey.ca, he said.

All Western University and Fanshawe College students have been invited to fill out a student-focused survey too, because they may have different transportation needs than other Londoners, he said.