JM:Yeah, it has to be said, that that was a masterful roll-out of a watch. And this is you and I giving credit to our opponent on some level, because Rolex plays hard to get. That was what, a five-year plan to go from Everose with a ceramic bezel [in 2011], to the platinum in the year it should have been done, to the steel this year in 2016? The first Daytona with a ceramic bezel came out half a decade ago! In some ways, the rollout of this watch was as beautiful as the watch itself. And though it killed me, you, and thousands of others waiting for this, you had to tip your hat at Rolex and say "well done," because only Rolex could do this that way.

BC:Right, and it speaks to the power of Rolex and this watch in particular. This is not a hyper-expensive watch relative to what some collectors are used to, but this is THE watch, at any price point, all over the world, to own right now. I've never seen anything like it.

JM:This is the trophy watch of the year. And I'm not sure most years even have trophy watches. There is a good chance this watch will still be the trophy watch of next year too. This is the new flagship watch for Rolex and it's not even close to being the most expensive model in the Rolex lineup.