New York (CNN Business) Hardee's is partnering with a seven-year-old YouTube star, Ryan, to bring back its kids' meals.

one that could help it reach consumers, particularly families, in an entirely new way. Ryan, who goes by his first name only for privacy, was the top-paid YouTube star last year, according to Forbes . His channel, Ryan ToysReview — which includes videos of Ryan and others playing with and reviewing toys — has over 19 million subscribers. The partnership is a first for Hardee's, and it'sone that could help it reach consumers, particularly families, in anentirely new way.

The meals will include four exclusive, new toys from Ryan's World, a brand of toys. Later this summer, toys from HobbyKids Adventure, an animated show based off the popular HobbyKids TV YouTube channel, will also be distributed through the meals.

Ryan's YouTube channel has over 19 million subscribers.

YouTube is an important channel for Hardee's. "Our consumers are digital-first," Jenna Folk, Hardee's director of brand marketing, told CNN Business. "We want to connect with them where they are." She added that the video platform in particular is "an exciting space for us."

The burger chain stopped selling its Star Pals kids' meals eight years ago. But since then it has noticed an increase in families eating at quick-service restaurant chains, Folk said. She cited a University of Connecticut study that found that in 2016, 91% of parents said they had purchased lunch or dinner for their kids at a major fast food chain — up from 79% in 2010.

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