Over the years, several couples have been married at various Helzberg locations, Ms. Raff said. Five years ago, a couple from England who frequented a store at the Florida Mall in Orlando while on vacation, walked into the store with their own marriage license and officiant in tow.

“That’s the kind of relationship we have developed with our customers,” Ms. Raff said. “So there’s a history that has helped us arrive to where we are today.”

There’s also a survey Helzberg Diamonds conducted over the summer of 1,000 young adults ages 23 to 38. Ninety-one percent who hoped to get married said they would consider eloping. The top three reasons were to save money, avoid having to plan a ceremony, and keep their ceremonies more intimate.

Also, 56 percent said they preferred to have someone other than a religious figure officiate.

“Our recent research has been telling us that people are looking for more modern ways to create their own, new wedding traditions,” said Wendy Gibbone, a divisional vice president for store operations at Helzberg.