Douglas Kenrick, Steven Neuberg, and Yexin Jessica Li discuss their recent research on how evolutionary motives such as mating and self-protection influence individuals’ sensitivity to loss aversion.

Li, Y., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. (2011). Economic decision biases and fundamental motivations: How mating and self-protection alter loss aversion. Journal of Personality and Social Psychology, doi:10.1037/a0025844