The campaign is for Steimatzky Books, the largest and oldest bookstore chain in Israel.

The headline is such a nice understated and truthful statement. Thankfully, the copywriter didn't try be too "twisty" with the line.

The visuals are very literal — something that I often have a problem with — but this is a literary campaign! So, they work. The art direction and photography are both excellent (I love the Stalin layout).

Ad agency: ACW Grey Tel Aviv.