"Too often city streets leave us feeling uninspired. We rush from point A, to point B, attentive only to the obstacles that may be in our way--crack in the sidewalk here, pothole over there."

That's one way to look at downtown Birmingham, as described in Blank Space Mural Project's fundraising video. But the trio behind the effort wants to paint a different vision.

Today, the eastern-facing wall of downtown's Third Avenue North Whitmire Building is unremarkable, a 90'x30' brick wall that looms over the Vulcan Mural Project nearby. Blank Space Mural Project--Meghan McCollum, Stephanie Guckenberger and Kyle Kruse--is raising $10,000 via crowdfunding site Generosity, which they'll use to fill the wall with an homage to the city's theater district. The seven-panel image features dancers, musicians and actors against vibrant vertical stripes of color, meant to evoke television color bars.

"There are a lot of blank spaces in this city that could use some color," says the project's Stephanie Guckenberger, who painted the Vulcan mural. That mural has drawn people from outside of downtown, as is evident from the Instagram posts tagged #vulcanmuralproject. Guckenberger and her team hope that curiosity carries into visitors' relationship with the surrounding area as well.

The team has secured a donor who will match donations dollar for dollar, and the money raised will then be used to hire an artist, buy supplies and rent equipment. Mural artist Andy Jordan will complete the work within four weeks of funding. (You can see examples of his work on the eastern and western sides of Birmingham Breadworks on the city's Southside.)

"For over 100 years, Birmingham's Theater District has been a destination for world-class entertainment," explains Kruse, who owns the Whitmire Building. "The district enriches our lives and gives us so much, and this is one way we can give back to it. The mural project gives BSMP the perfect opportunity to invest in public art and the Theater District at the same time."

Learn more at the group's Generosity page, and follow their progress on Instagram @blankspacemuralproject.