A sign playing on the Black Lives Matter slogan produced “outrage” and “backlash” across a Canadian college campus, according to a school leader.

A picture circulated showing a group of Western University male students posing in front of a sign reading “Western Lives Matter,” reports the National Post.

“Western does not tolerate racism. Western University considers the ‘Western Lives Matter’ banner to be contrary to the university’s values,” Jana Luker, the associate vice president for student experience, said about the banner.

The image made its rounds the same weekend students hosted an illicit homecoming party. The school had re-scheduled the event to happen three weeks later to try and prevent unruly student actions.

Luker claimed that the image created a backlash in the school’s community.

[dcquiz] “Senior administration wants to assure the entire Western community that these types of transgressions are hurtful, disrespectful and demeaning. They do, however, provide an opportunity for further conversations with campus leaders and community partners,” Luker said in a statement.

The university is working with local police and campus police to investigate the matter and to see if the students need to be dealt with under the school’s code of conduct, Luker’s statement reads.

Western University’s Student Council also denounced the sign, claiming that it was inappropriate and belittled the Black Lives Matter Movement.

“Understand the Black Lives Matter movement and that its representing years of oppression and violence and that comparing it to something like the upheaval of the students at homecoming date change is not really comparable,” said Eddy Avila, the student council’s president.

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