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EVERYTHING EVERYWHERE LAUNCHES EE

A new company, a new network, a new brand

• EE to become the UK's most advanced digital communications company

• EE network switched on today

• EE's new customer brand to launch in the coming weeks with pioneering

superfast 4G LTE mobile services and fibre broadband

• EE's superfast 4G service to launch in 16 cities by Christmas, covering 20

million people – a third of the population. Nationwide 4G roll out to accelerate

through 2013 with 98% of UK population covered in 2014

• EE's superfast fibre broadband service to reach more than 11 million

households and businesses by end of year

• Over 700 EE-branded stores to open – more than any other operator

• Orange and T-Mobile customers to benefit from the UK's biggest and best

mobile network, and more stores than ever before

11th September 2012. London.

Everything Everywhere today announced the

launch of EE - the UK's most advanced digital communications company.

EE will become the new name of the Everything Everywhere business and its

network.

EE will also be launched as a new superfast customer brand in the coming weeks. It

is a brand born in the digital age, designed to serve both consumers and businesses,

offering the UK's only 4G mobile service and complemented by fixed-line fibre

broadband.

The new EE brand will stand alongside Orange and T-Mobile. Together they will

provide mobile services to 27 million people, now served by the UK's biggest and

best network.

Olaf Swantee, CEO of EE said: "Today we launch a new company, a new network

and a new brand for Britain.

"Our plans to revolutionise the UK communications market with a faster network and

an exciting new brand for the digital age are built on solid investment and a simple

belief that customers deserve better.

"We look forward to connecting the country with superfast mobile speeds in the

coming weeks, months and years.

"And it starts today, with the announcement of our new business, our new brand and

a new digital infrastructure that our company, our customers and the country can be

proud of."

EE – superfast 4G and fibre

The EE customer brand will launch with 4G services for consumers and businesses

in the coming weeks.

It will be the first brand in the country to offer a mobile 4G service – the pioneering

new technology that offers superfast mobile internet at speeds typically five times

faster than 3G speeds today.

EE will also launch a fibre broadband service to homes and businesses with fixedline

internet speeds typically ten times faster than today's average broadband

speeds.

It means that EE's 4G customers will be the first in the UK to enjoy superfast speeds

on their mobile and at home or at work.

With superfast 4G mobile, customers will be able to:

• Access the web on the go without waiting

• Download high-definition movies in minutes

• Watch live TV on the move without buffering

• Play live multiplayer games on the go

• Download large email attachments quicker than ever

• Make high quality video calls on the move

Four cities – London, Bristol, Cardiff and Birmingham – are switched on today for the

company's engineers to begin live testing and systems integration, in readiness for

the customer launch.

EE's 4G network will cover a third of the UK population in 2012 – over 20 million

people – and customers on the EE brand will also have access to the largest 3G

network in the UK outside of the 4G cities. Further towns, cities and rural areas, will

follow rapidly with 2013 population coverage to reach 70%, with 98% covered by

2014.

EE's 2012 launch schedule will see 16 areas of the country connected to 4G by

Christmas – the UK's four capitals and twelve other major cities. The 16 cities are

London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow, Hull,

Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton.

EE will offer a range of state-of-the-art devices alongside its superfast 4G mobile

network with more to be announced shortly.

Today, EE confirmed it is to launch the following 4G devices:

Samsung Galaxy SIII LTE

– with a 4.8 inch HD Super AMOLED display, you can

watch videos on your mobile like never before. Innovative Smart Stay automatically

recognises when you are looking at the phone, maintaining a bright display for

continued viewing pleasure.

Nokia Lumia 920 – flagship Nokia Windows Phone 8 smartphone. Take bright, blurfree

photos and videos in any light conditions with PureView technology – Optical

Image Stabilisation and Carl Zeiss lens and view on a 4.5'' PureMotion HD+

capacitive display.

Nokia Lumia 820 – colourful, stylish, innovative design, with a 4.3 OLED WVGA

screen. Capture great photos and movies with an 8MP Auto Focus camera, with Carl

Zeiss optics and dual LED flash. Charge wirelessly without plugging in using a

Wireless Charging Shell.

The HTC One XL – high quality entertainment and precision navigation combine in

this handset, thanks to a large 4.7" HD touchscreen display. Full HD video, and front

and rear facing camera let you capture crisp, vivid photos and movies in high quality

wherever you are.

Huawei Ascend P1 LTE – a powerhouse dual-core processor is packed in to this

handset's slim design. Take stunningly clear images or HD videos on an 8MP

autofocus camera with LED flash and playback on the 4.3" high-res touchscreen.

Huawei E589 Mobile WiFi – hook up to five devices to the EE 4G network, making

your existing phone, laptop or digital screen superfast even if they're not 4G. Long

battery life of up to 10 hours, enjoy 4G wireless broadband anytime, anywhere.

Huawei E392 Mobile Broadband stick – download and upload documents and files

in super quick time on the go with this device. Make your laptop mobile and

superfast, by hooking it up to the EE network. You'll stay compatible with 3G too and

seamlessly switch to the optimal connection.

EE's superfast fibre broadband service will launch at the same time to complement

the company's superfast 4G mobile service. It will be available to 11 million

households and businesses by the end of the year reaching two thirds of UK

households and businesses by the end of 2014.

Service, everywhere

The company also announced it is to open EE-branded stores with more than 700

being unveiled across Britain's high streets in line with its customer brand launch.

The new EE stores – formerly Orange and T-Mobile shops – will serve customers of

all three brands, giving them access to service and sales in twice as many locations

as before.

More than 10,000 EE staff have been trained, and will offer specialist advice in store,

on the phone and on-line. The company has trained its Customer Team staff to

become experts in mobile operating systems, meaning its customers will get a

specialist service, regardless of which device they use. It is the only operator to offer

dedicated expertise based around device operating systems.

The EE network

The EE network – which launches today – has been created by bringing together the

former 3G and 2G networks of Orange and T-Mobile, coupled with a three-year

£1.5bn investment for upgrades and new 4G services.

With the Orange and T-Mobile networks now combined, from today customers will

begin switching over to the new seamless EE network, the largest in the UK. By the

end of the year, all 27 million customers will be using the EE network.

It means that Orange and T-Mobile customers can now get faster 3G service, with

speeds of up to 21Mbps, and more coverage than ever before.

EE will also launch superfast 4G mobile and fixed-line fibre broadband services in

the coming weeks. It will also offer standard broadband via ADSL in non-fibre areas.

Orange and T-Mobile customers

Orange and T-Mobile customers will continue to benefit from the best 3G and 2G

mobile network.

It means that from today – and over the coming months – customers using Orange

and T-Mobile will begin to see their phone signal indicator change to EE, whether

they are on 3G or 2G, showing that they are on the UK's biggest and best network.

This is at no extra cost and there are no changes to their existing price plans.