“A company’s logo is like a person’s nickname” is a great analogy I once heard at a design conference. Not only does it simplify the definition of a logo, but it also explains that a company’s logo is not a literal representation of what that company does.

In the following section I put together a list of modern identity and logo designs that I hope will inspire you. Not only by how they look, but also by how they are presented.

Brandbook Design Process by Ramotion

Musixmatch brand visual blocks + patterns by Nicola Felasquez Felaco from Musixmatch

Pixty App Branding by Ramotion

Shaun Fenn Photography by Eight Hour Day

Standard Isssue №1 by Adam Trageser

Brandbook App Icon Page by Ramotion