The White House Friday said that the president's war on regulations is expanding beyond economics to "furthering individual liberty and property rights."

Broadly outlining its deregulation campaign to kill two or more rules for every new one, officials said the targets go beyond those that stifle businesses without much payoff.

"These regulatory reform efforts are so important to the administration precisely because they are connected to economic growth and promoting innovation and in furthering individual liberty and property rights," said a senior official in a call to reporters.

"It's all part of a larger, getting regulation out of the way in order to help the American people and promote these really important goals," added the official.

On the call, two officials said that the president will highlight achievements in the anti-regulation war on Oct. 2, the first working day of the new fiscal year. Recently, White House budget officials said that the administration had been cutting a whopping 16 regulations for every new one created. The campaign is under the control of Office of Management and Budget chief Mick Mulvaney.

"Deregulation has been a focus of the administration for the first eight months and will continue to be a very strong focus," said a second official.

During the Oct. 2 events at the White House and agencies, the public, business and think tanks will be urged to help in the effort and asked for new regulations to consider cutting, all part of a transparent bid to handle regulations openly, said the official.

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at pbedard@washingtonexaminer.com