Game of Thrones has had a lot of cultural influence, but it’s really hard to quantify the exact impact it has had on the world. Every now and then one will notice something that will make them realise how far the show’s ripple effect really goes. Case in point — the show actually made Panasonic and Dolby make better HDR TVs. Here’s how!

If you remember, the show aired the third episode of Season 8, titled “The Long Night”, featuring the Battle of Winterfell, and despite the many happenings in the episode, the talk of the week was about how dimly lit the whole episode was, and how everybody had trouble keeping up with what was going on.

Many tech pundits, including Thrones cinematographer Fabian Wagner, made the argument that the brightness was intentional, and that the episode would look good on HDR TVs with good brightness levels, but not all HDR TVs were equipped enough at the time to display the episode like it was meant to be seen.

HDR has been all over the place, but Panasonic and Dolby have joined forces to make sure that ‘The Long Night’ doesn’t happen again. Now, stepping HDR up a notch, Panasonic has come out with TVs equipped with a new technology called Dolby Vision IQ. Basically, it adds a new factor to the adjustments needed when playing an HDR video — ambient brightness. That means that the TV will read the brightness levels of your room and make sure you’re seeing the picture just right.

Techradar spoke to Paul Darch, TV Group General Manager at Panasonic Europe, who namedropped the Game of Thrones episode while talking about how the feature came to be. The technology is expected to be added to cheaper TVs in the coming years, so don’t worry about having to spend too much to be able to get a TV that can display such content well.

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