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Some 40 Discount UK outlets (a chain of general merchandise stores) have started selling a £1 electronic cigarette. That would be about $1.50 in US dollars. The price for the disposable e-cig branded the Ezi-cig blows away any other competition on market at the moment.

Most disposable electronic cigarettes run about $8 to $10 right now. According to the article, one Ezi-cig lasts about 220 puffs or equivalent to a pack of 20 cigarettes. Most other disposables will claim that they last about 2 packs worth of use, but many users tend to feel these statements are a bit inflated.

The Ezi-cig will be available at other stores soon, and a rechargeable version with 10 cartridges will cost £4.99 ($7.63 US). Currently the device comes in 12mg and 8mg nicotine versions.

Whether the devices is any good has yet to be seen, but one thing is absolutely true. The days of companies overcharging dramatically for their e-cig kits are mostly gone. A kit that might cost you $20 now, some companies were selling not more than a year ago for $80 to $150.

We’ll see if we can snag one up for a review soon.