Create a brief.

A brief about your podcast is a great way to share the vision of your show and package up all the information for advertisers, networks, or Apple. A brief is not a marketing plan. Marketing plans provide more in-depth information. Briefs are shorter and contain high-level details. That said, your brief should contain the following elements:

Podcast Name

Host

Host Bio

Description

Context Business Objective

Target Audience

Duration and Frequency

Launch Date

Most of these items are self-explanatory, but let’s clarify a few. Context explains why you created your show in the first place. In other words, what problem is it trying to solve? Your business objective outlines what you expect to accomplish and how your show fits into your organization’s strategic goals. Your target audience is the people you’re hoping to reach — fans of historical-fiction TV shows and movies, for example. Duration and frequency lay out how long each episode is and how often they’re produced.

In addition to attracting an audience, you may want to get the attention of advertisers. And maybe earn a little positive press coverage to boot. Talking about your show in a clear manner that highlights your compelling content can make all the difference in users discovering and listening to your show.