THE BEGINNING

Last summer I got a call from Bob (Logic). I answer the phone: “Dude. Everything ok? It's 3 in the morning”. He replies: “Bro. I'm in Paris. I'm at the Louvre. I know what the next album cover is gonna be”. He says the name of a painting I only vaguely remembered from art history class, “The Wedding at Cana by Paolo Veronese”. Half asleep I go “doesn't that have like a 100 people in it?”. “130” he says with this giddy energy to his voice. “Maybe not that many but this is IT dude. It hit me. I want a celebration. My friends, my wife, my family, my inspirations, my dogs, your dog, your girl, you, all races, colors, creeds, genders, sexual orientations. I want a painting of EVERYBODY. All together, having a meal. This is it. However much time it takes, whatever it takes, I'll give you what you need to make it happen. I know it's the middle of the night, but this is a moment we'll remember. Trust me.”



It was a crazy request, but I knew I was in. Still, I wondered: would all of the inevitable months of effort be misplaced? Because really, no matter how big of an image it was, most people will consume the album art as a tiny thumbnail on a phone. Even when every little thing is carefully placed & researched, I just had to embrace it being a bit of a visual clusterfuck. It's a labyrinthine, complex, convoluted, & dense artwork, filled with a crazy backstory, hidden codes, easter eggs, symbolism, & foreshadowing for narratives he hasn't even shared yet. It's 6 months of research & work meant to be put under a microscope, it's meant to be seen at his shows, blown up big, viewed years later & still not know everything about it. Really, just like Bob, it's a hard first read – you've gotta dive deep.



While just an album cover -- just a tiny stamp that goes over the real shit everyone is here for, I'm not too cynical yet to admit it's still the most challenging & rewarding thing I've ever worked on & to be totally honest, I'm just genuinely excited to share that with everybody.