



[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

FOR IMMEDIATE RELEASE Toronto, ON – November 30, 2016 (TSX: CGX) – Cineplex announced today that it is launching a video gaming league for young people, featuring LEGO Dimensions. The family-friendly program is a new concept in Canada and is geared towards targeting a younger gaming demographic. LEGO Dimensions, the popular LEGO toy and video game hybrid, takes players on a journey through unexpected worlds featuring a number of pop culture franchises, including Fantastic Beasts and Where to Find Them, The LEGO Movie, Harry Potter, Ghostbusters, The Lord of the Rings, and more. The new league officially begins in March 2017 and consists of four consecutive weekly sessions where LEGO fans can play and compete in-theatre on the big screen. The league is set-up so that there are no eliminations and all players, regardless of age or skill level, will be active and engaged throughout the entire season. In preparation for this family-friendly series, Cineplex Entertainment is hosting a free LEGO Dimensions Live launch event at 12 theatres across Canada on December 3, 2016 from 12:30-3:30 p.m. In addition to being among the first to play the LEGO Dimensions Battle Arenas on the big screen, the first 50 guests at each theatre will also receive a free LEGO toy. Gamers under 14 years old must be accompanied by an adult in order to play. While this is its first foray with engaging young gamers, Cineplex, in partnership with WorldGaming, has hosted several hugely successful national gaming tournaments in-theatre, including Call of Duty: Black Ops III and Street Fighter V. After seeing the positive response from gamers as well as the popularity of The LEGO Movie in theatres, Cineplex is testing different events targeting a variety of demographics in-theatre and on the big screen. As of Saturday, December 3, gamers can register for the season beginning in March 2017 and they will also receive a LEGO Dimensions t-shirt and lanyard! Click here for a list of participating theatres as well as registration fees and details. -30- About Cineplex: Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events), Cineplex Media, Cineplex Digital Media, The Rec Room and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program. Cineplex is headquartered in Toronto, Canada, and operates 165 theatres with 1,683 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Cinemas, Cineplex Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas and Scotiabank Theatres. Cineplex also owns and operates the UltraAVX, Poptopia and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at Cineplex.com. Margaret O'Donoghue Consultant [email protected] D: +1 416 413 4788 Hill+Knowlton Strategies 160 Bloor Street East Suite 800 Toronto, Ontario, M4W 3P7 Canada www.hkstrategies.com