Goose Island is turning the Cody Parkey missed/blocked field goal into a fun contest.

The Chicago-based beer company is trying to spin the gut-wrenching finish to the Bears playoff game into a positive and challenging all the armchair kickers in the process.

They're going to build a field goal post in the middle of the street outside the brewery and anybody who can hit a 43-yard field goal will earn free beer for a year and "eternal glory."

Full details:

THREAD

*deep breath* we think we’re finally okay with talking about yesterday’s game. 1/5 — Goose Island Beer Co. (@GooseIsland) January 7, 2019

A lot of armchair kickers on here are saying that they could hit that field goal, which we find DOUBTFUL. You’re gonna sit there on your throne of potato chips and vape pens and criticize this dude’s athleticism? GET REAL. 2/5 — Goose Island Beer Co. (@GooseIsland) January 7, 2019

So you know what we’re going to do? Build a dang field goal post in the middle of the street outside of our brewery, and all you pro athletes can come out and prove us wrong. 3/5 — Goose Island Beer Co. (@GooseIsland) January 7, 2019

Also, IT WAS TIPPED. 5/5 — Goose Island Beer Co. (@GooseIsland) January 7, 2019

That's incredible.

Let's see if people can put their money where their mouth is with a little bit of pressure. Goose Island is live-streaming the event on Twitter.

https://twitter.com/GooseIsland/status/1084162238120906752

At the very least, this will be a hell of a lot of fun for Chicagoans this weekend to help take their mind off what should've been a game against the Rams in Los Angeles.

At best, maybe it will actually show everybody how hard Parkey's job really is and humanize the Bears kicker. It's a way to make Charles Leno's words carry even more weight and actually put the fan in the player's position.

The first contestant's kick ended with a less-than ideal result

First kicker, who got here 5 hours before the event, starts with this.. it’s going to be a long day pic.twitter.com/7tjLuSuH0u — Madeline Kenney (@madkenney) January 12, 2019

UPDATE: Goose Island released a video on Friday announcing a change to the contest. After speaking to some "Illinois lawmakers," the company learned that giving away free beer for a year is not allowed.

FGC updates Sat at 1800 W Fulton St! Details: https://t.co/z4gLRc3OrY

NO PURCHASE NECESSARY. Open to US residents 21+. Challenge occurs on 1/12/19. See Official Rules at https://t.co/8x0oVeAefQ for additional eligibility requirements, prizes and details. Void where prohibited. pic.twitter.com/SiI3HqitJU — Goose Island Beer Co. (@GooseIsland) January 11, 2019

In place of free beer for a year, contestants that hit a 43-yard field goal will attend an NFL game of their choosing next season. Goose Island will pay for airfare, lodging, tickets to the game and more.

Contestants that successfully kick a 43-yard field goal will also get the chance to kick a 65-yard field goal. Those that hit a 65-yarder will receive tickets to Super Bowl LIII in Atlanta.

Official rules for Saturday's contest can be found here.