Hold your horses.

Budweiser is ditching its iconic Clydesdales for this year's holiday advertising campaigns.

The powerful horses have been used in company commercials since 1987.

Instead, Budweiser is focusing its marketing dollars on attracting a younger audience, according to the Wall Street Journal.



According to the brand's parent company, about 44 percent of 21- to 27-year-old drinkers have never tried Budweiser.

Bud's newest commercials will feature shiny,new millenials looking into the camera and answering the question, "If you could grab a Bud with any of your friends these holidays, who would it be?"