Expectations of Growth Despite No Visibility

Rating: Dark

We’re initiating coverage of the Moon with a cautiously optimistic view.

Many investors are skeptical that we’ll see any sign of the Moon at all. Though past performance is never a guarantee of future results, historical indicators suggest that it is likely not only to appear, but also to rapidly increase its share of the night sky.

We believe the brand equity of the Moon is strong. There are lots of moons throughout the solar system, but the Moon has come to stand in for the entire category.

It’s early to say, but we think the Moon is eclipsing the dominant position of the Sun, its chief celestial competitor. Our due diligence has found the Moon to have a strong, rock-solid foundation, while the Sun is prone to volatility and frequent flares.

Despite taking several hits since inception, the Moon has shown resilience in the face of asteroid collisions and human landings, and always manages to retain its core holdings.