What makes ORCA special?

The European Union PSD2 directive came into action on January 2018. This directive is set to open the European Banking market for competition resulting in lower service fees for customers. It will enable IT-based solutions to challenge outdated financial market. That’s a market worth tens of trillions of euros. Yes, that’s right — trillions. Even tiny fractions at this scale makes up to millions of euros worth of revenue.

What is more, the cryptocurrency and blockchain environment is experiencing a breakthrough that is appealing to various social classes and people from different backgrounds. From groups of responsible individuals who have lost faith in the traditional financial system to Generation Z youngsters deeply entrenched in and fascinated with the opportunities of the digital economy. The public sentiment is shifting and the way how society looks at finance and economy is changing.

The surge of FinTech projects backed by technological innovation, blockchain application, cryptocurrencies and the ease of raising funds through ICOs has spurred thousands of new projects during the last 18 months. Projects which already acquired funding are coming to product development stages and start offering their services to the public at large.

However, already available services whether it be crypto debit cards, decentralized auctions or lending platforms are still dispersed which requires a lot of technical and situational knowledge to use. Current setting makes it hard to reach mainstream adoption as an ordinary consumer is not knowledgeable enough to fully utilize the potential of the crypto-economy.

There is a clear demand in the market for a gateway platform to connect crypto market newcomers with available crypto services. With additional projects entering product development phases the demand is likely to intensify further in the near future. On top of that, the enforcement of PSD2 in Europe is liberating the banking industry to allow more competition through innovation and unbinding of payment services from banking. All of these factors situates ORCA Alliance at the most opportune position and time for the token sale, launching on March 26th.