Food giant Heinz is being hauled to court over a fruit and vegetable snack that is more than 60 per cent sugar but sold as a "healthy" food for toddlers.

The Australian Competition and Consumer Commission says Heinz falsely presents Shredz as a healthy food with the same nutritional value of fresh fruit and vegetables, and alleges the company could be misleading parents.

Heinz promotes Shredz as being "99 per cent fruit and veg" and a way to introduce children aged 1 to 3 years old to healthy eating.

"If you look at something saying it's 99 per cent fruit and veg, which it prominently displayed - most people would think that's fairly low in sugar," ACCC chairman Rod Sims said.