IT'S not just women who pay more for toiletries just because they are targeted to them.

The Sun Online has investigated the prices of similar products aimed at men and women, and we can reveal that men are paying up to £3.50 more on some of their toiletries.

8 The Sun Online investigated the price difference of products aimed at men and women

In the snapshot research, we compared like for like products where possible and we discovered some telling results.

We've also explained in the table the other reasons there may be price differences, like how some of the items were on offer.

We found that Asda are selling a 200ml tub of Nivea cream for £2 and a 150ml pot of Nivea Men Creme for £5.

Even though they are different sizes, this works out that the men's range is costing up to £3.50 more for their Nivea moisturiser.

A spokesperson for the supermarket put this down to the fact that the packing is made from different materials, and that the Men's product is "very much a premium product in a tin", and the other pot is made from plastic.

The standard Nivea Creme was on offer, down from £2.82.

We also found that on products sold at Ocado, there is a price difference for toiletries that are almost like for like.

8 We reveal that men are paying up to £3.50 more for a similar product aimed at women

The Nivea Men 48hr Anti-Perspirant Deodorant 150ml is being sold for £2.20, while the Nivea 48hr Anti-Perspirant Deodorant Stress Protect 150ml is priced at £1.80.

This means that women are paying 40p less than their male counterparts.

Another Nivea product, this time sold at Superdrug, also sees a price increase for the men's version.

The Nivea Men Originals Exfoliating Face Scrub 75ml costs £4.49 while the gender neutral alternative, Nivea Visage Daily Essentials Gentle Exfoliating Scrub 150ml, is £3.99.

That works out at a difference of £2.50, costing men more.

8 The triple blade razors for men cost 10p per razor less than the women's razors

8 The disposable triple blade women's razors come in smaller packs than the men's and cost more per razor

But Superdrug say that the two Nivea facial scrubs should not be compared, because of their different ingredients and purpose.

They also added: "We do not agree with pricing based on gender and are making price changes on our own brand razors to ensure customers choosing coloured products do not pay more."

Nivea assure customers that "the gender of the target market does not and will never impact the price of the product".

8 Asda's own brand men's shaving foam costs 5p less than its female equivalent

8 Asda own brand shaving foam for women is more expensive than the men's equivalent

They out the price difference down to the specific ingredients used in each of the products.

However, it's not always the men's products that see a price hike.

Supermarket own brand Asda Men's Shaving Foam - Ocean Breeze 200ml costs five pence less than the women's equivalent.

And Tesco Men's Triple Blade Disposable Razors Pack of 5 costs £2 while Tesco Razors for Women Triple Blade Pack of 4 is sold for £2.

8 This face wash for both genders costs less than the premium price you pay for a men's only face scrub

8 This Nivea Men face scrub comes in a smaller bottle and costs more than your standard Nivea face scrub

It works out that women are paying 10p more per razor.

In the children's section, there's a difference in the price of electric toothbrushes, based on action heros.

The Colgate Kids Battery Spiderman Toothbrush retailed at £7 in Asda, while the Colgate Barbie Motion Battery Toothbrush was on offer for £3.50.

How to make sure you get the best deals BEFORE handing over your hard earned cash, you should make sure that you're getting the best deal. Here are our top tips on how to bag a discount: TIMING Check prices with Camelcamelcamel to see if the product has been sold cheaper by the retailer before. Retailers often change their prices depending on the time of year, so make sure by buying it now, you're getting the best price.

GET DISCOUNTS Keep an eye out for discounts either online or in stores. Websites like HotUKDeals, Vouchercodes.co.uk or MoneySavingExpert are a good place to start.

GET CASHBACK Check Quidco and TopCashBack to see if you can get cashback on your shopping. They pay you to click through and buy items from retailers. Read about how one reader made £600 in a year using them.

SHOP AROUND Use mysupermarket.com to check the product prices with other competitors to see who's selling it cheaper.

Colgate points out that the toothbrushes don't specifically say that one is for girls and the others for boys.

They also want to clarify that the recommended retail price for both of the brush is £7.

The Sun Online has contacted Asda to see why they discounted one of the brushes, and not the other, but they are yet to comment.

The price differences don't just stop at toiletries.

The Sun Online also found that Next are selling a pair of Green Dino Wellies on the Young Boys section for £14 in size 10.

But the footwear equivalent in their Young Girls range, the Pink Monster Wellies, are found to be cost £2 more in the same size.

The Sun Online contacted Asda, Superdrug, Tesco, Ocado, L'Oreal and Veet for comment but no one got back to us before the article was published.

Supermarkets selling gender driven products have come under fire before, when it was revealed last year that women were being made to pay more for products like deodorant and razors.

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