LAS VEGAS—Blurring the line between racing and real life, Chevrolet is rolling out some advanced video technology that will make its hard-core Corvette fans think they were on ESPN.

General Motors Co. will begin offering a fully integrated Performance Data Recorder that records everything from speed and lap time to the select choice of curse words shouted out by the driver after failing to negotiate a turn. The feature will be offered on the 2015 Corvette Stingray models expected out later this year. Pricing wasn't disclosed.

Although the data recorder would appeal only to a Corvette track enthusiast, the technology—and GM's willingness to use it—underscores new boundaries that auto makers are crossing as their presence in technology continues to grow. Once a bit player at the Consumer Electronics Show, which opens this week, auto makers are flexing their muscle with high-end applications, cool features and long-term operational know-how that is giving Silicon Valley pause.

The Peformance Data Recorder is a high-definition camera mounted on the windshield trim that records the track from the driver's point of view from inside the car while a microphone picks up sound.

A dedicated global-positioning receiver records everything from engine speed and transmission-gear selection to braking force. A secure digital card in the glove compartment collects all the data. The amount of recording varies, but a 32-gigabyte card stores more than 13 hours of driving time.