vetements Photographed by Alex Finch; Courtesy of Vetememes

Part of the genius of Demna Gvasalia’s Vetements is its appropriation and refinement of mass culture into tongue-in-cheek garments. First there was the Thrasher logo–turned–Vetements logo of Fall 2015. Then came the Titanic hoodie of Spring 2016, only to be topped by the Justin Bieber–glorifying #justin4ever sweatshirt of Fall 2016. When such pop appropriations happen on the runway, we call it fashion, but when it happens on the Internet, well, we call it a meme. It seems Vetements just got the meme treatment.

Without ceremony, a website purportedly selling Vetements-inspired merchandise appeared online earlier today, with the unforgettable and slightly genius name Vetememes. A Four Pins tweet introduced it to the world, and since then fashion fans have been trying to get to the bottom of this Vetememes mystery. Though hosted by Big Cartel, an e-commerce website, the Vetememes store doesn’t actually allow you to buy anything—it only mentions a preorder—and the photo showing off its knockoff wares is a Photoshopped version of a street style pic taken by photographer Julien Boudet in Paris during the Spring 2016 shows. Should the item ever actually go on sale, it promises a price of just $59.

Even more interesting is that this Vetements parody arrives on the very day our street style photographer in Seoul captured a duo re-creating the original street photograph to a T. At left is someone in a Vetements jacket, standing beside someone in a similar jacket from Undercover. Our only question: How long until we can get a Comme des Gosha jacket to match our Vetememes?