On Thursday, Shopify announced that merchants can now buy and print discounted shipping labels within its platform using a new feature called Shopify Shipping.

“Shipping is a fundamental component of any online merchant’s workflow. We’re focused on streamlining shipping and product delivery for our merchants, so they can focus on other aspects of growing their business,” said Louis Kearns, director of product and merchant solutions at Shopify.

Merchants that use Shopify shipping will receive preferred USPS rates that are up to 60 percent off retail rates, and will now have the ability to either drop prepaid shipments off at USPS offices without having to wait in line or to schedule a free home pickup. At the same time, merchants can purchase shipping supplies like card readers, barcode printers, and gift cards directly from Shopify.

“With Shopify Shipping, not only are we saving merchants time and money, but we’re also giving them the foundation they need to perfect their fulfillment strategy,” said Kearns. “We expect to expand these benefits to merchants in other geographies with additional shipping providers over time.”