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Women were seen fighting over Disney Frozen merchandise during the opening of a new Poundworld store in Merthyr Tydfil.

More than 2,000 people flocked to shop on Wednesday on what was one of the company’s most popular store openings to date.

Shoppers queued for more than an hour before the store opened at 10am to take advantage of the stock on offer – which included sought after merchandise from the blockbuster film.

Due to high demand the stock was limited to 50 items per customer and goods including Frozen lip balms, money tins and stationery sold out in less than 40 minutes.

Demand was so high that women were seen scrapping for the goods as they began to run out.

No arrests were made and police did not need to attend the store, which is located at the former WHSmith shop on Market Square.

Store manager Duncan Tiller said: “The response has been incredible – we’ve had over 2,000 customers on our first day which is unbelievable.

“Our Disney Frozen range has gone down amazingly well, customers can’t get enough of it. I’ve seen baskets piled high with Frozen stuff and I’ve even seen grown women fighting over it.

“We were totally cleaned out of everything in less than 40 minutes but thankfully we’ve got more stock arriving every day.

“We’re so delighted and we’d like to thank shoppers for their support.”

The company expects a record 10,000 shoppers through its doors across the opening weekend.

As part of the opening celebrations customers are invited to meet Olaf the Snowman, from Frozen, who will be at the store until Sunday.

The store is Poundworld’s first in the town and has created 30 new jobs.