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Simons clothing store has issued a formal public apology — with a special appeal to former chief justice of Canada Beverley McLachlin — for its recent promotional campaign to sell bras named after important women in Canadian history, including the “Beverley bralette.”

Calling the campaign in “poor taste,” Peter Simons, the president and CEO of the Quebec City-based company, also apologized to McLachlin, the only living woman featured in the ads, for the “inappropriate” use of her name and reputation without her knowledge or consent.

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“As president of La Maison Simons, I allowed the use of the Right Honourable Beverley McLachlan’s name to market one of our products without her permission or knowledge. This initiative was in poor taste and I offer my heartfelt and sincerest apologies for this inappropriate use of Ms. McLachlin’s name, as well as that of the other women,” reads the statement issued Monday.