Mozilla isn’t simply concerned about people in developing countries not having good local content on their mobile devices. It’s doing something about it.

The browser maker announced that it has partnered with GSMA, the mobile standards body that represents 800 operators in 220 countries, to inspire content makers to design websites that are meaningful to people in countries like Bangladesh, Kenya, Brazil, and India.

The project is already underway in those places. Mozilla hopes its GSMA tie-up will help it enlist a “coalition of mobile operators, device manufacturers, educators, international development donors, and non-governmental organizations (NGOs).”

Mozilla describes the focus of the initiative this way:

“At present, there’s a shortage of digital content that has a sufficient understanding of specific cultural contexts, local conditions, and the needs of local populations.”

The initiative ties in with Mozilla’s efforts of the past year to bring low-cost smartphones, like those running Mozilla’s Firefox mobile OS, to poor countries.

“We’ll be exploring projects focused on low-cost smartphones, digital literacy training, and local content,” the company said in a statement.