They say records are made to be broken. All eyes are on big names like Amitabh Bachchan, Ranbir Kapoor, Hrithik Roshan and Aamir Khan to surpass the new success parameter set by Shah Rukh Khan-starrer- which has earned a whopping Rs 156.70 crore ($25 million) in its first week.Directed by Rohit Shetty,, an approximately Rs 75 crore joint production venture of UTV Motion Pictures and Red Chillies Entertainment, released on the auspicious occasion of Eid, raced its way to success and has become the film to score Rs 100 crore fastest.In fact, SRK, 47, who is relishing the success, believes that the no records matter, as they will be "equalled or bettered" in a few months.Ifis coming out on August 30, the last quarter of the year will see the release of Ranbir's, Hrithik'sand Aamir's- all much-awaited and much-talked about projects.Although the budgets of the four films have not been revealed, an insider said that estimated expenditure on Prakash Jha's political thriller would be Rs 40 crore, while the budget of Abhinav Kashyap's funny drama could be over Rs.50 crore. Rakesh Roshan's high-on-special effects spectacle must have cost around Rs 90 crore.The insider, however, refused to talk about the budget of Vijay Krishna Acharya's film, saying it is still in the making.Many expected Akshay Kumar, known for giving maximum Rs 100 crore films, to break SRK's record with his gangster drama, which released close on the heels of. But it neither dismantled SRK's film from the box office nor matched its success.Amitabh leads the cast of, which has Ajay Devgn, Arjun Rampal, Manoj Bajpayee, Kareena Kapoor and Amrita Rao. The movie has a lot of pre-release buzz, thanks to the storyline, apparently inspired by social activist Anna Hazare.is scheduled for an October 2 release, while, which is set to release on November 4, is expected to cash in on the Diwali festival frenzy. Andwill cap the year when it hits theatres on Christmas, a period that has always proven lucky for thestar.Distributors, who are not allowed to watch the content before release, are playing blind and banking on these films to earn profit.Anant Verma, director and business head of DT Cinemas, has high expectations from "Krrish 3" and "Dhoom 3" - both fresh instalments of two of Bollywood's most successful franchises."I am expectingandto do very well as they can be watched by all kinds of people and age groups," Verma told IANS.Other distributors are too hoping that these films make the festive season profitable."Hrithik'sshould do well.is also coming up with big stars; so I am expecting it to be a hit too," said Puneet Sahay of Spice Cinemas.This is so because apart from being part of big banners, these films boast some of the biggest names in Bollywood Boulevard, which helps lure audience to the theatre.Also, promotions play a vital catalyst in augmenting footfalls at the cinema halls."A combination of script and star power helps to pull audience to halls. As well as the promo-attractiveness during the campaign, which plays a huge part in the opening of the film. These make a significant contribution to a must-see versus a maybe-seen," said Rafiq Gangjee, Vice President (marketing and communications) of Yash Raj Films, which is producingIn terms of response, there is already a lot of buzz aroundmainly because it has Aamir and also because he is playing a villain in the action thriller.On the other hand, the highlight ofis Hrithik's donning the superhero costume again and its trailer has reportedly broken the record of Hollywood films(almost six million) and "Thor" (almost four million) by gathering 12 million views in just 10 days on YouTube!, which will see Ranbir teaming up with his actor-parents Neetu and Rishi Kapoor for the first time on the big screen, too is making waves on the digital platform.The official trailer ofshared by Reliance Entertainment on YouTube has received 8,652 likes and 6,914 dislikes so far, while another promo shared by T-Series on the same site has got 1,289 likes and 740 dislikes. This shows a positive trend and if the film works, it will be a double bonanza for Ranbir, who is basking in the success ofMunish Sharma of Satyam Cinemas agrees that banners, actors and promotions help in the opening week collections, but feels ultimately, content rules. And this was true in the case of"Banner, actors and how they are promoting the film help initial box office collections, but to sustain it, content is very important. Word of mouth is also important for any film post-release. If friends or relatives say good things about a film, people tend to watch it," he said."There have been films in the past that had newcomers, but managed to do well. For instance,had a fresh cast, but so was the subject," he added.