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A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.

So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.





This work by Company Folders, Inc. is licensed under a Creative Commons Attribution 4.0 International License.

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<a href=”https://www.companyfolders.com/blog/design-perfect-business-logo-infographic”><img src=”https://www.companyfolders.com/blog/media/2015/01/perfect-logo-design-infographic.jpg” alt=”How to Design a Logo” /><br>How to Design a Perfect Logo</a>

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Be Enticing - An example of how to design a logo with your audience's interests and background in mind.





Be Unique - Illustrates the need for logos to be memorable and avoid obvious clichés.





Be Timeless - Urges the viewer to avoid short-lived design fads and create timeless, resilient logos.





Be New - Encourages designers to be bold and create trends, not follow them.





Be Simple - Advocates for clean, effortless logo design that focuses on a single message.





Be Consistent - Several images detailing the need for all elements of a design to reinforce your brand.













Be Adaptable - Shows how a logo must be versatile enough to fit multiple sizes and color formats.









For more information about how to design a great business logo, check out the following resources:

Do you have other helpful tips or resources for creating an ideal logo design? Please share your thoughts in the comments below!