NEW DELHI: BJP is going ahead full-throttle with its Narendra Modi-centric strategy in the run-up to Lok Sabha polls, setting a target of reaching out to at least 25 crore people through rallies and other public interactions of its PM candidate across the country.“Since Modi was announced as the prime ministerial candidate, he has addressed 128 rallies which have been attended by nearly two crore people,” BJP leader Mukhtar Abbas Naqvi told ET. “Before the Lok Sabha elections, he will be holding around 200-250 rallies and other public programmes in an attempt to directly reach out to over 25 crore people.”The party will also try to focus on states like West Bengal, Kerala, Odisha and in the northeast where it does not have a presence. With Modi at its helm, the BJP’s strategy revolves around him, though Naqvi said other senior leaders will also address rallies.Though caste affiliations are influential factors, particularly in crucial states like UP and Bihar, the party will refrain from aggressively projecting Modi as an OBC leader, the BJP strategist said.“To break caste boundaries is our challenge. It seems to be happening… We need to convert that into votes,” said Sidharth Nath Singh, a party leader from UP.Sociologist Shiv Vishwanathan said it was still a long way before one could say if the crowds at Modi’s rally would translate into votes. “The AAP has caught the attention by seeking a referendum (on whether or not to form a government in Delhi). The BJP is left with monumentality — the logic of crowds,” he said. “The AAP is going to people and the BJP is saying people are coming to them.” With Congress V-P Rahul Gandhi “failing” to attract attention, Modi was “riding strong”, he said.