To source farm produce for making Nutrilite products

Amway India, which makes Nutrilite range of traditional herbal products, plans to enter into partnerships with a few States for organic farming projects.

The company recently entered into an agreement with the Andhra Pradesh Government, said Gursharan Cheema, senior vice president - north and south regions, Amway India.

Commercial viability

Under the pact, Amway India plans to source organic produce from local farmers in Andhra Pradesh for use in its Nutrilite range of products in India under an agreement with the Andhra Pradesh Economic Development Board. The plan is subject to commercial viability.

In India, Amway had been sourcing certain organic products from small-scale farms since 2013. All partner farms go through its global uniform quality standards certification called NutriCert. Currently, the firm sources basil, turmeric and marigold among others from nine Nutricert suppliers in six States, including Karnataka, Kerala, Tamil Nadu, and Odisha. Traditional herbs such as tulsi and brahmi are sourced from certified organic farms located in the Western Ghats, he said.

The annual revenue from Nutrilite in India is about ₹1,000 crore. Amway India is targeting a revenue of ₹125 crore from this category in another three years, Mr. Cheema added.