Today, Android has captured more than 80 percent of the global smartphone market share. The affordability of Android phones has made them a preferred choice among majority of users. This has led to an increased demand for professional app development services for this popular operating system. Here are some of the reasons why you should opt for Android development if you have a newly-started business.

Low Barriers To Entry

Android, being an open source platform, is an easy option for anyone trying to tap into mobile application development. The free availability of its Software Development Kit to developers significantly minimizes the development and licensing costs. Developers with a fair knowledge of Java can easily develop applications for the OS. The primary cost is divided into three categories – Stage 1: development, Stage 2: Testing and Stage 3: Hardware cost for testing and deployment.

Catch More Audience

Developing for Google’s OS will enable you to gain more audience as is quite evident from its current market share. You can certainly go for iOS development but that will give you access to only a handful of users. This will neither boost your visibility nor increase sales. So what is the best thing you can do? You should aim for a big ROI from a small investment which is possible only through Android.

Easy To Customize

Android provides developers with ample scope for customization. They leverage its versatility to create apps with varied features and functionalities. Every business is different so is yours. Your business requirements are specific which you need to fulfil to gain a competitive edge. All this is possible on the Android platform as it allows you to tweak its options for your specific need.

Multiple Distribution Channels

You can distribute your application through various channels unlike any other platform. Google allows you to distribute it through any number of third party stores including its own Android store. You can also create your own channel to make an entry to the market. Even if a third party imposes its own rules, you need not worry as you have numerous other channels at your disposal.

Conclusion

A lot is happening in the Android arena which is a clear indication of further innovation and advancements in the field. If you are willing to take your business to the next level, Android app development is the best thing to go for. For this, it is best to rely on professional services as they guarantee better accuracy, optimization based on market research and increased sales.

For any assistance, you can also get in touch with us at Mag Studios. We offer mobile app development services for Android and iOS along with other services such as web designing and online marketing.