LSU is investigating whether Leonard Fournette's family violated NCAA rules by creating a website to sell merchandise featuring Fournette's catchphrase, reports Josh Peter of USA Today Sports.

A source told Peter that an attorney representing the school has started interviewing those connected to the site, which was built to sell "BUGA Nation" merchandise.

The owners of three companies told USA Today Sports that they gave Fournette's family manager, Paul Price, $20,000 in discounts based on forecasted strong sales because of Fournette's popularity.

Fournette's mother, Lory, indicated the site was only operational for 24 hours in 2014 before being shut down.

NCAA rules do not permit athletes to profit from their names, images, or likenesses.