HARRY Kewell's love of flash Fords, V8 Supercars and revenue-generating sponsorship deals could put Melbourne Victory's new star signing on a collision course with the game's governing body, Football Federation Australia.

Kewell yesterday announced a sponsorship deal with Ford and its high-performance road car affiliate, Ford Performance Vehicles, which will make the Socceroo star an ambassador for the auto company.

Fast times: Harry Kewell prepares for a lap of Phillip Island with driver Will Davison. Credit:Getty Images

But the FFA, which is sponsored by Hyundai, is less than impressed that the local game's highest-profile figure has done a deal that will see him spruik for a manufacturer that is in competition with the A-League's South Korean naming-rights sponsor.

Hyundai, which has pumped millions of dollars into the A-League in its six years as major sponsor, is a key backer of the Australian game, alongside Qantas, Optus and Schweppes.