LOVELAND — The owners of two Loveland liquor stores that offer delivery say they do it as a public-safety service.

George Attiyeh, owner of Jax Liquor, added free delivery service March 1 at the liquor store he has owned since March 2013.

Attiyeh bought Taft Liquor at 1581 N. Taft Ave. and renamed it Jax Liquor. After taking over the store, he extended its hours to midnight every night, and three weeks ago he started offering delivery.

“Because of the nature of our hours, we discovered that people still need liquor late at night after they’ve had a few,” he said. “We thought we would offer it to help reduce the incidence of drunk driving. That would be the hope.

“We’re not doing it for income; we’re doing it for outcome,” he said.

Valerie Glasgow said she has provided delivery on Fridays and Saturdays since she opened Brix Wine and Spirits in October 2011.

Brix charges a $7 delivery fee but doesn’t require a minimum order.

“We do it more as a convenience and to keep people safe,” Glasgow said.

The store, at 6130 E. Crossroads Blvd. in far northeast Loveland, is closer to Windsor’s residential areas than to most of Loveland’s, but she says her employees will deliver in both cities, as well as in Fort Collins.

She said not too many customers take advantage of the service, although she has had people order a bottle of sparkling wine and have it delivered to a family who just had a baby.

Brix is open 9 a.m. to 11 p.m. Monday through Thursday, 9 a.m. to midnight Friday and Saturday, and 10 a.m. to 8 p.m. Sunday. Phone: 970-619-8485.

At Jax Liquor, Attiyeh said he asks for a minimum order of $30 for free delivery, although he said he’s flexible. His store guarantees delivery to all of Loveland, he said, and he has delivered as far away as Johnstown and south Fort Collins.

Orders usually are delivered within 45 minutes, and sometimes much more quickly, he said.

Because the service is new, it hasn’t been used a lot yet, he said. Elderly customers have taken advantage of the convenience, he said, as have parents who don’t want to leave their children alone.

“Orders increase when the weather’s bad,” he added. “So it reduces the amount of traffic on the streets when the weather’s bad.”

Jax Liquor is open 10 a.m. to midnight Monday through Saturday, and 11 a.m. to midnight on Sunday — except for Broncos game days, when the store opens at 8 a.m. Phone: 970-667-6094.

Contact Reporter-Herald Staff Writer Craig Young at 970-635-3634 or cyoung@reporter-herald.com. Follow him at twitter.com/CraigYoungRH.