The Boobie Trap launched this ad campaign on Halloween with three mock horror movies highlighting some of the problems with bad bras: "The Sagging," "The Quadraboob," and "The Shelf."

This strategy is the brainchild of Target Marketing Communications. These ads are intended to draw attention to the high percentage of women who wear the wrong size bra, or an ill-fitting bra, and the unappealing problems that can result.

Read more at the HuffingtonPost.com

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