Let’s be clear the world of cryptocurrency as a whole has largely been dictated by wild speculative investing and a hope for the future on top of new technology. No one can write an article these days and not have an understanding of where the market has been and why we are where we are. Especially when it comes to discussions of new projects and platforms, the concern and fear everyone has since the beginning of the year over past projects market performance, blur our ability to see real innovation and the signs of real success in platforms that are arriving. When I started to read about TTC as a platform it had many of the hallmarks of a standard “good” ICO; clean website, achievable roadmap, well-written roadmap, and a solid target market. However, being good in this day and age doesn’t really say much, there are very impressive whitepaper projects, that have crashed in the last few months because they missed one of the most key pillars of success in this industry, Mainstream Adoption and Reach.

Adoption is something oft overlooked by cryptocurrency investors, many seem to think that “if I invest in it, eventually users will come and make the product worthwhile”. The sad part is that’s not usually the case, in most cases dAPP’s and amazing platforms go largely unused as little more than technology showcases. But this is where TTC shook my understanding of what is possible in an ICO based project, especially so early in a rollout. TTC took a platform targeted a market it knew could use blockchain to be improved, and then actively hunted down a market of users to adopt the platform.

In the past several months through Pre-ICO and ICO phases, the team continues to work hard to bring big-name projects with millions of users into the fold of TTC. Partnering with projects like tataUFO that already has a considerable user base of over 10 million registered users, was a swift first move bringing TTC to a market larger than many well established first and second gen blockchain projects. But conversion rates matter and the TTC team knows that they have to continue to grow, this industry while innovative and cutting-edge, is still small so branching out and growing to reach as many people as possible in hopes of spreading adoption is required. That’s the reason I was happy to see TTC acquire ALIVE, a global video sharing service, with over 11 million registered users!

It’s pretty easy to see that TTC has found a key to success, by pushing adoption over everything else, getting their product platform into as many hands as possible. With the 21+ Million users already within reach a number of users that most other projects have only wished to reach, it’s pretty easy to see why major venture funds are investing and taking note of the TTC project with hashed and FBG Capital favoring the TTC Protocol going forward.

Taking existing platforms is a surefire way to quickly grab a market and secure the reach of TTC. But projects like git.eco show that TTC isn't shying away from less traditional "social" projects. When people think of social networks we think of Twitter, Steemit, Facebook. However, platforms like GitHub and Gitlab are also social networks, social networks of developers working together on collaborative projects. That's where TTC proves they see outside the box, with git.eco TTC stretches their social network reward infrastructure into the opensource development marketplace, imagine for a moment GitHub but where projects can reward there maintainers and contributors automatically through escrowed crypto pools, where opensource developers are rewarded and collaboration is incentivized, that's git.eco.

Only time will tell if all 21+ Million users will stay and adopt the TTC vision of Social Media. Time will tell if developers are receiving of the concept of being openly rewarded for their development contributions. But one would imagine users already using social media, won’t shy away from the opportunity to earn while using social media, and developers won't shy away from getting paid for their hard work. Slipping the crypto market seamlessly into daily life through application adoption and partnerships is the best way to secure a lasting future. I would not be surprised if TTC were to announce more acquisitions and partnerships over the next few months bringing many more users into the fold, as the team has shown a key understanding that what will truly drive this industry forward is mainstream adoption and people actively using the product, not speculation, not ETF’s, but real people using real applications and building a real ecosystem of crypto usage.

To read more on the TTC plan for the future of Social Media and Social Platforms, feel free to visit the team's website, for all you know by the time you've read this they may have added another project to their reach with millions of more users! Also feel free to check out the team's telegram and medium for even more information on the project