MAJAK-mania has hit with the AFL's first Sudanese footballer Majak Daw being touted as a potential million-dollar man if his star rises as expected.

A swag of big name brands is already circling the young gun, from car companies to top model agencies, after he kicked six goals in only his fourth AFL game with North Melbourne against the Western Bulldogs last weekend.

But it's not just Daw's on-field talent that has the whole town talking. As if athletic ability and good looks were not enough, those close to him say he's articulate, genuine and approachable.

Already an AFL multicultural ambassador, 22-year-old Daw's journey from war-torn Sudan is inspirational.

Kangaroos general manager of media and communications Heath O'Loughlin says even before he played his first AFL game, he was the second most popular North player behind Brent Harvey at family fun days.

"He's always captured the imagination and people have been drawn to him, but since he's played his first game it's been ridiculous," O'Loughlin said.

"We haven't seen the amount of interest in one player at North Melbourne since Wayne Carey.

"His physique has everybody talking, but he's a lovely, approachable, genuine guy. He's so articulate, that blows a lot of people away.

"He's come from war-torn Sudan to having the world at his feet."

Elite Sports Property manager Adam Ramanauskas said he has been inundated with inquiries about Daw, who does not have a single paid sponsorship deal in place (he has only received shoes and sportswear from adidas).

"We have been very mindful of protecting him from that until he played AFL," he said. "We understand this is a unique situation. We have had an unbelievable level of interest in him."

Ramanauskas would not be drawn on which brands have come courting, but a major car company and sports clothing label are believed to be in the mix.

"The most important thing is he has a long AFL career," he said.

"That's his bread and butter and it's paramount in our discussions about building long-term relationships and sponsorship."

RMIT marketing expert Con Stavros says if Daw's star rises as everyone expects, the sky is the limit in terms of endorsements and earning potential.

Stavros says while the average AFL player has limited earning potential outside the game because they don't hold broad national appeal and recognition, a player like Daw could transcend that.

"As an elite athlete like that, with an exceptional story behind him, you'd be trying to put together a package (of endorsements) that gets you to that million dollar mark," Stavros says.

He says while sport and fitness-related companies are a natural fit for endorsement opportunities, Daw would have broader appeal into lifestyle brands like car companies and banks, as well as media work.

Chadwick Model Agency director Martin Walsh said he'd be keen to talk to Daw about potential modelling and endorsement deals.

"Mr Daw certainly has unique appeal and seems to back it up with some serious on-field talent in light of last week's game," he said.