Friskies cat food debuted the first-ever interspecies gameplay iPad app at SXSW. The gameplay resembles one-sided air hockey — the human flicks objects across the screen while the cat, acting as goalie, repels the objects by pouncing on them. The current feline champion, Buddy, upheld his undefeated reign here in Austin.

Friskies first debuted 3 games for iPhones at Games For Cats back in May. These games had fish or bugs for the cat to chase across the screen, but were for cats alone to play without their owners. These earlier games were created in HTML5 with CSS3 animation, but this latest game was developed on the Corona platform. Don't worry that your cat will turn into a Mountain Dew chugging gamer — Friskies believes playing games with your cat is a healthy way to enrich your cat's mind.

Buddy is hot off a string of victories against various college mascots. His confidence and arrogance was evident; he wouldn't even look me in the eye after completly decimating me three rounds in a row.

Currently, the world-wide score has cats beating humans 2,091 to 1,250.