Forget selfies - it's all about the 'BRAGGIE': One in three upload photos to social networks just to show off

A ‘braggie’ is a photo posted to social networks to make friends jealous

The most popular place to take these bragging photos is on holiday

70% of people admitted to tweaking photos before uploading them

Men were the worst offenders editing photos more often than women

Selfie may have been voted the word of the year, but a new term is set to challenge it in 2014 – the 'braggie'.

A ‘braggie’ is an image posted to social networks designed purely to show off or make friends jealous, and according to new research one in ten users do this regularly.

The poll also found that 5.4 million people in the UK post these bragging photos within 10 minutes of arriving on holiday, for example, as well as of hotel rooms, in bars and nightclubs and even of their bed.



A third of people in the UK admit to sharing bragging photos on social networks with almost half of them claiming holiday pictures are the best way to show off. The poll found 5.4 million people post these bragging photos within 10 minutes of arriving on holiday

'SELFIE' NAMED WORD OF 2013

Selfie was recently named the word of 2013, beating tough competition from twerk, binge-watch and showrooming. Editors from Oxford Dictionaries, which made it their Word of 2013, said the word has evolved from a niche social media tag into a mainstream term for a self-portrait photograph. One of the most famous selfies this year was the Pope posing with teenagers at the Vatican. The picture went viral on social media and was widely speculated as being the first ever 'Papal selfie'.

Seven out of ten people additionally admitted to tweaking photos before uploading them.



Others cropped out parts of their bodies they didn't want in shot, and men were found to be the worst offenders.

According to the research, 5 per cent of males will edit photos to make them look slimmer compared to just 2 per cent of women.



The research was carried out by Hotels.com.

It found 72 per cent of Britons use smartphones to take and share photos when on holiday, with Facebook being the most popular site for showing off.

Although a large number of holidays makers post photos within 10 minutes, the average user uploads an album in 174.5 minute, while a quarter will do this in under an hour.

Aside from showing off, 39 per cent said they posted braggies to appear more interesting and popular as well as increase how many likes and comments they get.



Is Rihanna trying to make you jealous? A ¿braggie¿ is an image posted to social networks designed purely to show off or make friends jealous, and according to new research one in ten users do this regularly

Envious? Selfies are often taken to brag about having a good time somewhere

Pulling a 'duckface pose', pictured, which involves pouting at the camera, was also a popular choice for 'braggies' with 3 per cent admitting to doing it

The most popular form of braggies were by the pool, beach or surrounding areas (43 per cent), drinking cocktails (12 per cent) or pulling a ‘sparrowface’ or ‘duckface pose (3 per cent) which is the trend of pouting at the camera.

Laura Watts from Hotels.com said: ‘Sharing our holiday snaps is nothing new.



'However in the age of social media, we’re becoming more competitive when letting everyone know how great our holidays actually are – and of course - making sure we are in the shot looking good too.

‘Smartphones and tablets are ideal tools for sharing our experiences.

'And with apps that have the ability to edit shots at the click of a button, we can make our holiday snaps look perfect, making everyone envious back home - which, of course, is part of the fun!’

The data was collected by OnePoll from a sample of 2,000 working adults taken between 1 and 4 November.

The figures were then weighted to represent the whole country.



Rita Ora, pictured, posted photos of herself on Instagram while on a holiday to Dubai

Khloe Kardashian Odom posted this photo, which resembles a duckface pose, to promote her new jewellery collection







