Kanye West’s brand power is undeniable. Now, he’s banking on the anticipated success of his upcoming album Yandhi, according to documents obtained by The Blast. Not only can fans look forward to the music, but also (potentially) a whole lot of apparel in the pipeline.

‘Ye reportedly filed the necessary documents to trademark the name on September 19, 10 days before the album’s release. The documents are citing its use for everything from footwear to jewelry.

It’s easy to imagine a Yandhi collection becoming a cash cow for the Kardashian/West clan, much like the Yeezy brand has been.

Yandhi is expected to arrive on Saturday (September 29), the same day he’s scheduled to perform on the season premiere of Saturday Night Live.