“There is a concern about losing a generation,’’ warned Brunskill. “It’s the 18-24 bracket. Some leave the concessionary range and are at university, doing apprenticeships or doing jobs with minimum wages and they are getting hit with the adult cost. It’s really high. They can’t afford it. Fans can go to a pub now with £30, watch the game live on a dodgy stream, and leave with a few quid still in their pocket. We want people to go to games. There’s also an issue with categorisation with fans of [Category A] clubs like Liverpool, Manchester United and Chelsea paying hundreds of pounds more a year because of the team they support.”