Okay, that was really endearing despite some close calls (I can help myself with most "computer things") and I let out some sort of weird noise when he put the spoon in his mouth :)

Also, I work with the dudes who laid the groundwork and set the tone of voice for the "Man your man could smell like" campaign, so it's pretty cool to see that model being adopted so widely. Yeah, advertising is pretty dumb, but it's fun when people get creative and clever with it.