Even if you choose a quality beer and pour the perfect foam head, if you don’t consider your glassware, you’re limiting the beer-drinking experience. Many beer experts believe that unique glassware can have a variety of effects on the the beer drinking experience.

According to the popular website, Beeradvocate:

“As soon as the beer hits the glass, its color, aroma and taste is altered, your eye candy receptors tune in, and your anticipation is tweaked. Hidden nuances become more pronounced, colors shimmer, and the enjoyment of the beer simply becomes a better, more complete experience.”

Experts like Ray Daniels, the creator and director of the Cicerone Certification Program and president of the Craft Beer Institute, agree that glass- ware is essential for an elevated beer-drinking experience.

If a customer asks for an imperial stout, do you know what glass to pour it in? What if he orders a saison or a hop-forward beer?