A few months ago I wrote about Chelsea’s first business venture, as she launched her very own jewellery line. After hyping the project up for a while she launched an online store at Chelseaschoices.com and invited fans to start shopping. The site had some beautiful silver pieces that she claimed her team had sourced exclusively for her, and talked about expanding into a children’s range and more. The jewellery was marketed as affordable, but at $30 a pop it wasn’t exactly pocket change. Then there was the small matter of fans finding identical pieces elsewhere (read: China) for just a few dollars each.

Nevertheless, you all really went out of your way to support Chelsea. Other TMs have used their fan base to make money plenty of other times - writing books, working for direct sales companies like Scentsy or Origami Owl, but for every person who bought something another would begrudge the thought of making the moms even more money. With Chelsea, the reaction from fans was different. She’s definitely a favourite out of all the girls, she has a big influence and people genuinely wanted to wear her pieces. She’s a great mommy, she has fantastic style. This was something that could have been a big success.

Except something has gone wrong. What exactly - I don’t know at this stage. But around 2 weeks ago I started getting messages from you guys telling me Chelsea had ripped some of you off. On ordering the product people were told to expect a 4-6 week wait for delivery. When 8 weeks went by they went back to try and find out the problem. But by this point, the whole website was gone.

Some of these comments were sent to me personally, others I found on other websites once you guys made me aware of the problem. I even tried contacting Chelsea and Randy personally (well you know, through twitter), but like the disgruntled buyers I was ignored. This silence is the reason I’m going ahead and publishing this article. Because I REALLY didn’t want to believe she’d do something like this. So when I was first told, I had to think of reasons why she isn’t responsible.

Bad management? Problems with the stock or supplier? All of these are plausible reasons why shoppers didn’t get their goods, and they’re things that could be out of Chelsea’s control. But why ignore everyone? She knows she has a large group of fans who went and ordered this product she was marketing as her own. She knows the response to this was huge and said that herself. By now she also knows some people have been ripped off, and she owes everyone an explanation - and a refund. But an explanation and an apology would be a good start. There is a very true saying I always remind myself of through life - what says the most about a person is how they handle themselves in a crisis. Whether this was directly her fault or not, Chelsea is totally ignoring the fact that a business she started has ripped hundreds of dollars from her fans. She’s just carrying on like Chelsea’s Choices never existed, and that really stinks. You all deserve better then that.

I really hope Chelsea will do something to rectify this situation and I will of course keep you all updated if she does. In the meantime if you were ripped off by Chelseaschoices.com take the advice of the comment above and dispute the payment with your bank. #ComeCleanChelsea.

TELL US - ARE YOU SHOCKED CHELSEA’S BUSINESS TURNED OUT LIKE THIS? WILL SHE REPAY HER FANS?