What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress."

If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.

See some of the tweets below. Hooray for net neutrality! I guess?

UPDATE: We've added some more tweets from Oreo and others this afternoon. See all the tweets below.

Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0 — Behr Paint (@BehrPaint) February 27, 2015

No matter what color you see, there's no denying our Ram trucks look great. #TheDress pic.twitter.com/1HSwZpp3XX — RamTrucks (@RamTrucks) February 27, 2015

I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress — Skittles (@Skittles) February 27, 2015

#TheDress looks silver and blue to us. — Coors Light (@CoorsLight) February 27, 2015

Bad lighting makes you see #TheDress in gold or blue. But see what good lighting can do http://t.co/7YhtYEyL2y pic.twitter.com/8MeHYrY9l4 — Philips Lighting (@PhilipsLight) February 27, 2015

idk what color that dress is but pancakes are definitely gold and butter is definitely white — IHOP (@IHOP) February 27, 2015

It's not the color of #TheDress that matters, it's the #party you wear it to. — Party City (@PartyCity) February 27, 2015

White and gold? Black and blue? All we see is white and red. #TheDress — barefootwine (@BarefootWine) February 27, 2015

Proud to be black & white, or is it white & black? #TheDress — Drinkaware.ie pic.twitter.com/Turyk9zYfc — Guinness Ireland (@GuinnessIreland) February 27, 2015

We've been asked… The dress is blue & black. #tweetfromtheseat — Charmin (@Charmin) February 27, 2015

AKSHULLY if you adjust the saturation and bring down the levels you'll see that the llamas never even ran away in the first place. #TheDress — Pete Zaroll (@totinos) February 27, 2015

We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8 — Cirque du Soleil (@Cirque) February 27, 2015

You're not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress pic.twitter.com/jOcsQrOCUN — IKEA USA (@IKEAUSA) February 27, 2015

It doesn't matter which color you see, we've got you covered. #TheDress pic.twitter.com/v5lJOCydVp — Behr Paint (@BehrPaint) February 27, 2015

You all have it all wrong. It's red & red. #TheDress — Fireball Whisky (@FireballWhisky) February 27, 2015

Why does everyone keep calling us Gold and White now? What's going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ — M&M'S® Brand (@mmschocolate) February 27, 2015

Less concerned about #thedress and more concerned about the #lastchobani in the fridge. — Chobani (@Chobani) February 27, 2015

*stops furiously scribbling amidst dozens of coffee cups* there is no dress. it is not the dress that changes colors, it is only yourself. — Denny's (@DennysDiner) February 27, 2015

This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI — Domino's Pizza (@dominos) February 27, 2015