Move over concrete, so long velvet: Now FEATHER manicures are the newest nail craze for 2013, as modelled by Poppy Delevingne



£11 polish comes in four shades with tiny feather like particles

One sold out in 12 hours of being online

Nails Inc plan to launch denim nails next

While caviar, velvet and concrete manicures may have been hot beauty news in 2012, this year is all about feather nail polish.

The feather effect polish doesn't launch in stores until next week but the latest creation from nail masterminds Nails Inc is proving to be so popular that one polish sold out just 12 hours after it was unveiled online yesterday lunchtime.

Available in four shades, the £11 polish features tiny feather like particles blended in a range of pastel shades that create a feather like effect on the nails.

Soft touch: Poppy Delevingne models the latest feathered offering from Nails Inc

From McQueen to Marchesa, feathers have been all over Couture creations lending a whimsical and feminine elegance to the lines of the designs and once again, Nails Inc are ahead of the game in beauty trends.



After Alexa Chung's Nails Inc leather polish went on to sell out in seconds, the brand are unveiling a whole host of exciting nail launches this year.

A million pieces: The £11 polish features tiny feather like particles blended in a range of pastel shades that create a feather like effect on the nails

Sam Heath, Nails Inc marketing manager, said: '2013 is all about texture for Nails Inc.



THE FEATHER RANGE

Chester- pale blue, yellow and peach Edinburgh- blue and peach Cornwall- blue and white York- peach and white

'Keep an eye out for what’s coming next – another first to market textured polish launching in April - denim.'

Famous fans of textured nail varnish looks include Blake Lively, who wore velvet nails on her wedding day with Ryan Reynolds, Rihanna, Katy Perry and, of course, fashion muse Alexa Chung.

Beauty blogger Charlie Lankston added: ‘People have become really adventurous with their nails and are taking every opportunity to experiment with different nail art, colours and textures and the new Nails Inc selection is the perfect way to add another exciting element to your everyday manicure.



‘Having pioneered the magnetic nail trend, it’s no surprise to see Nails Inc upping their game in terms of new and unique textures.



'The feathery finish is perfect for those looking to decorate their nails with a beautiful texture and pattern without the hassle of a salon visit.



'The ideal at-home luxury for all beauty lovers.’

Cornwall Feathers Edinburgh Feathers Chester Feathers York Feathers

The Nails Inc feather collection launches in stores on 1 March.