LONDON: Software engineers, entrepreneurs and product managers huddle in small groups, brainstorming ideas and scrawling thoughts onto Post-it Notes on a wall. The project leader exhorts them to “think of products around these themes”.

It’s not a startup but a grassroots band of volunteers from London’s tech industry developing websites to prevent Brexit, Britain’s departure from the European Union that has fallen into complete disarray. They hope to put public pressure on politicians to give people a second vote. While the group is small, their engagement in politics underscores the concerns among businesses and entrepreneurs who stand to suffer from tariffs and border checks.

“I’ve never been a political person before, really,” said German-born venture capitalist Andreas Cser. A longtime London resident, he joined the group, Tech For UK, after he found Brexit made Britain less welcoming for foreigners and exposed the “incompetence and brazen political hypocrisy” of its political leaders.

Cser, whose firm, Automat Ventures, invests in companies that use artificial intelligence, helped connect Tech For UK to computer scientists. “What I know about is how companies develop tech products,” and how they scale them up, he said.

Since its launch last year, Tech For UK has rolled out a dozen mobile-friendly websites. They help users automatically send anti-Brexit messages by postcard or voicemail to their politicians or spotlight the EU’s benefits to Britain. Volunteers donate their time and the group also gets limited funding from anti-Brexit campaign group Best For Britain, which vets the digital tools before they go live. The latest, launched on the weekend, lets Facebook and Instagram users add an augmented reality “Stop Brexit“ button to photos and videos.

Britain was due to depart the EU on March 29 but the process has been delayed after Parliament rejected the Brexit deal Prime Minister Theresa May negotiated with the EU. If she gets it passed in another potential vote this week, Britain could leave by May 22. If not, it has until April 12 to indicate to the EU a “new way forward”.

One of the group’s goals is to rally support for a second referendum on Brexit. There’s no majority for that in Parliament, but a big march in London on Saturday to demand one suggests momentum is growing. A retired academic’s online petition went viral last week, receiving over 5.6 million signatures in favour of revoking Brexit altogether.

With many outcomes to Brexit still open, Tech for UK’s aim is to persuade those on the fence about the benefits of EU membership and give people who are opposed to leaving a way to express their views.

“At the end of the day, it’s for those who might change their mind,” said Kiyana Katebi, founder of an IT consulting firm.

Katebi helped develop the group’s first site, MyEU.uk, which shows people EU-funded projects in their neighbourhood based on their post code. The site had around 100,000 visitors in the first two days after its September launch.

Another site, Finalsay.app, let British residents leave a voice message for their parliamentary representative with their “final say” against Brexit. Hey MP! lets people automatically send postcards to their lawmaker asking for another vote.

It Costs EU reveals the portion of income tax going to the bloc while EU Worth It shows the amount of EU funding British districts receive, to counter claims Brits pay too much to the EU.

Can I Move To Barcelona simply explains how Brits can still move to the Spanish city, or dozens of other EU destinations, under the bloc’s freedom of movement rules _ a benefit that likely ends across the British border if Brexit happens.

The group, while small, says they’ve have had an impact on sentiment but didn’t provide any numbers on site traffic or messages sent.

“The point is to ask people the question: Do they really want this?” and then show them how Brexit will affect them, said Mike Butcher, Tech For UK’s co-founder.

About 200-300 people have joined the group, Butcher said. They work on the projects on evenings and weekends and collaborate remotely.

The group is using technology to counter what they see as misinformation surrounding Britain’s EU membership that may have contributed to the 2016 referendum vote result to leave.

Since the referendum, Brexit opponents have raised concerns about the influence of Russian meddling and the role of social-media advertising using data harvested from Facebook.

“One of the reasons that we lost in 2016 was that (the pro-Brexit camp’s) digital game was far superior to the people fighting to stay in. We’re playing catch-up,” said Eloise Todd, CEO of Best For Britain.

On the other side of the argument, pro-Brexit groups flourish online, with names such as Get Britain Out, Stand Up 4 Brexit and Leavers of Britain using social media to promote their views.

More than 1,500 UK-based tech executives signed Tech For UK’s open letter last year to Prime Minister May, warning that Brexit risks making it harder to hire tech talent and crimping funding from Europe. But for many volunteers, Brexit’s impact on the country transcends those concerns.

At one of the group’s recent weekly evening meetups, in a tech company’s basement meeting room in Central London, the crowd of about 20 split into three groups.

They ran through ideas and themes. Would Brexit make it harder for European musicians to play at Britain’s Glastonbury music festival? Could they build a site to get people in Ireland to write letters to relatives in Britain? Would microbreweries still be able to get imported hops?

“We just need to think about various members of the public, what might tick their buttons,” startup founder James Tabor told his group. “This is about getting into the minds of the general public.” – AP