SEO Link Building: Reciprocal Vs. Non-Reciprocal Links

Links are more than just a means to generate traffic and high search results. It generates sales too.

Reciprocal Link Exchange is a very popular and valuable practice. This can be a valuable tool for information sharing and it helps establish communication among web developers and creates strong on line communities.

Non-Reciprocal links

Non-reciprocal links are one-way inbound links to your posts that originate from other sites, and they are considered as recommendations by other sites to their readers. These non-reciprocal links get highest values when they originate from the relevant and high-ranking web pages, and also if the anchor text within the link is one of the keywords of your web page that it links to. The non-reciprocal links are also given much importance in the search engine optimization methods and search engines value them very highly.

Reciprocal links

Simply stated reciprocal links are based on an agreement by two sites (two way) to link to each other. Reciprocal linking is often used by small sites as a way to increase Web site traffic and link popularity. However, if you plan to enter such arrangements then it’s important to understand the implications and the realities.

The positioning of your site depends a great deal upon how many people link to your site. This means topics and information may or may not be connected, and the probability that it's a valuable site diminishes.

Once your website is up and raring to go, it is important to start formulating a marketing strategy. But you must first understand the difference between reciprocal and non-reciprocal links.

A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously.

A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.

Remember, search engines look for key word connections between reciprocal links to determine if the sites are in fact benefiting each other.

Tips and recommendations for designing a Good Reciprocal Link Campaign:

- Set a goal. Figure out how fast you can do it, then create a plan to increase and improve your Page Ranking. Start your own Marketing Linking Campaign;

- Choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy.

- Use Open Site Explorer to discover the websites linking to your competitors. For example, type a keyword (that you are trying to get a particular page on your site to rank for) into Google, and notice who ranks #1 currently. Grab their URL and paste it into Open Site Explorer to discover their top inbound links.

- Linkbaiting is probably your most effective way of building powerful one-way links, and this is exactly what Google, Yahoo!, and Bing want you to do. Linkbaiting is a fancy term for publishing content that is so compelling that it attracts links from other websites (news sites, bloggers, social media sharing, etc.). Consider your unique knowledge, ideas, and assets and position them on the web. Need to get a particular page ranking highly? Consider placing a really helpful, and exclusive tool on it that will attract links. The core strategy is that you won’t have to request the links. They will come naturally, and your page will shoot up the search engine rankings.

- Use your time collecting valuable information on your site, and then tell everyone you can! Offer a web site full of interesting details that similar sites' readers can't live without. The best way to gain readership is by offering a valuable resource!

- If you want to improve your Page Ranking try to do not link to sites that are irrelevant to yours and avoid sites that have a "Links Page" that is hard to find.

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- Write relevant articles and publish them for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.

- Email other webmasters and simply ask for a link and provide a pre-coded HTML link for them to cut and paste to their page.

- Do not link to sites with directories that are haphazardly arranged with no categorization and avoid sites that contain more than 40 - 50 links per page. Your link will be hard to find...

- The fastest and most powerful way to make your website known is to submit it to as many relevant web directories as you can. Directory submission is the BEST way to gain targeted traffic to your site.

- Celebrate each small success and keep in mind every small step in the right direction is bringing you closer and closer to your main target.

Conclusion

Chances are that if the links on your blog or site are open and transparent and reasonable (rather than excessive), providing value to your visitors, and reasonably cover similar topics or complementary ones, to sites that might link back to yours, that a search engine might find them to be legitimate. If you include indications on your pages that you will link back to others who link to you to boost rankings in search results, you may have more reason to be concerned. If you engage in link farms or link schemes or reciprocal link programs, a search engine might find your pages to be “suspicious,” and may be taking a closer look.

Choose wisely! And be patient, be persistent, be creative! Even if you only acquire one third of the links you pursue, your efforts will be well-rewarded.