Netflix is experimenting with advertising with its service, but it's not what you think.

On Monday news reports from Cord Cutters News and Motherboard indicated that Netflix was playing around with pre-roll and post-roll advertisements for some of its content.

The easy assumption to make would be that Netflix was toying around with embracing advertising — a model some analysts have pushed the company to consider. But take a deep breath, Netflix fans, you are not about to start getting Hulu-style ads before your binge-watch the upcoming season of Orange is the New Black or nerd-out over some classic episodes of Cheers.

In a statement, Netflix told Mashable:

"We are not planning to test or implement third-party advertising on the Netflix service. For some time, we've teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that."

We're also hearing that Netflix sees this move as no different than the way HBO, Showtime and other pay-channels advertise their own programming.

Frankly, as Netflix expands into more original content, using the service as a way to surface more of that content — especially if targeted at users who might like said content — makes a lot of sense.

Already, Netflix has used its algorithms to customize the user experience so that my profile sees different shows and recommendations than what my husband sees on his profile. Provided I don't see an ad before every show I watch, I actually don't mind if Netflix wants to show me some previews of what is on the service. With so much content, even someone who is a media-obsessive like myself can miss out on what shows are available.

So don't freak out. This isn't like Qwikster. Netflix is just testing some different internal promotional models. Chances are, you'll never even have your viewing disrupted.