Consolidation in the media landscape (oh hi, Verizon) is increasingly commonplace as companies look to bolster their bottom line with bigger customer numbers over individual profits. After all, that cable subscription's going to get a lot cheaper when people start cutting the cord en masse in order to try winning you back. Just look at the price of monthly landline service as a parallel.

But last year's $49 billion acquisition of DirecTV has left the coffers a bit dry, and its last investors report stated that the company only had about $5 billion in free cash. If the deal goes through, it's going to leave the company pretty deep in the red. Or AT&T manage to raise the GDP of a small somehow just to afford the purchase price. But hey, corporations are good with math, right? The beancounters will make this work. Somehow.

Update: It looks like AT&T will shell out around $86 billion for Time Warner Inc, according to Bloomberg's sources. "The deal will be valued at about $110 a share and structured as a 50-50 cash and stock split."

Update 2: Reuters is reporting the two have an agreement in principle, and that an official announcement could come as early as Sunday.

Update 3: Wall Street Journal sources claim that the $80 billion-plus deal is complete, and that an announcement could come as soon as the evening of October 22nd... that is, today (if you're reading this while fresh).