The long-awaited Tesla truck is set to be unveiled on November 21st, according to a recent tweet by Elon Musk. In previous statements, Musk has confirmed that the Tesla truck will compete directly with the Ford F150, offering superior performance, towing-capacity, two motors, all-wheel drive, and load-leveling suspension. The date and location of the unveiling event is also an indication of Tesla’s target on Ford, coinciding, but separate from the LA Auto Show, where Ford is expected to reveal its first all-electric consumer SUV.

The entrance of Tesla as a major player in the pickup industry could have massive implications on the environment and economy of Texas, where trucks like the F150 account for 25 percent of all new vehicle sales. As cities like Austin, San Antonio, and Fort Worth continue to see record population growth and congested highways create denser pollution, electric trucks on the road will be a welcome addition. Texas residents also look to save money on fuel by switching to electric trucks in metropolitan areas where exponential growth often translates to longer and longer commutes.

However, with the emergence of electric vehicles as a viable alternative to fossil fuels, some of Texas’ most valuable industries are expected to take a hit. The Eagle-Ford Shale, which has injected billions of dollars and tens of thousands of jobs into the Texas economy, could see a decline over the next two decades. While the future may be uncertain for some economic sectors, the overall excitement for EVs is growing. By 2025, electric vehicles are predicted to account for 30 percent of all new vehicle sales. But the popularity of EVs will be tested with the Tesla truck; Elon Musk has said [it] will feature a “cyber-punk” design and “maybe too futuristic for most people.” The truck is expected to retail for $50,000 and have a range of 400-500 miles.