Aiming to highlight the Democratic nominee's "positive" aspect and not just dumb down Donald Trump, Clinton campaign is looking to reach out to as many voters in the final stretch of the race for the White House, according to The Hill.

A Clinton aide said the campaign is aware that they need to keep giving "people a reason to vote for her . . . There's no denying that," the aide told The Hill. "People need to be inspired by her."

Simultaneously, the Clinton supporter said the campaign should also keep focusing on ways to make Trump look "as toxic as possible."

"Trump is going into the gutter," the aide said further. "I am of the camp that wants to see them continue to focus on Trump and all his faults to make Republican down ballot candidates as radioactive as possible."

Nearly 60 percent of Clinton's ads since June 8 have been negative, a recent analysis by Wesleyan University shows.

The analysis also added from August 19 to September 15, the time frame which saw Trump overtake Clinton in most polls, had Clinton launching negative ads by a 2-1 margin.

The study also revealed that while 61percent of the Clinton ads attacked Trump, only 31 percent were positive ads about Clinton and 8 percent that contrasted the two candidates.

Clinton spent a lofty $91 million on television ads, including $53 million on negative ads between June 8 and Sept. 15.

Trump, on the other hand, invested only $14 million on television ads over the same period, and did not even run an ad until mid-August, according to another report by The Hill.

According to the Wesleyan analysis, 89 percent of his ads were contrast ads while only 11 percent were negative ads attacking Clinton.

Not all Clinton supporters are of the view that she should go for more positive ads in the last stretch of the race.

"There's a scientific reason the Clinton campaign are doing what their doing and that's because it's the most effective way in ensuring their voters come out in 40 days," Democratic strategist Andrew Feldman was quoted as saying.

"They need to be reminding people of all the outlandish, hurtful and racist comments Trump has made."

"What we're seeing is so completely unprecedented that the rules don't apply. It's not about approval ratings, it's about what people remember about these candidates when they're in the ballot box, and that's why these negative ads will be so effective," he added.

In contrast, positive ads don't always work, a Democrat pointed out. "They're testing tons of positive ads every day and don't see them moving the needle because she's just not likeable," a source told The Hill.

"If she was likeable, she'd be up by 30 points right now. But she's been brought down by 30 years of attacks against her and it will be impossible to overcome some perceptions about her with a positive ad," the source said. "That's why you run negative ads against Trump. Highlighting the shocking things coming out of his mouth gives people reason enough to get involved."

Another Democrat source close to the Clinton campaign said the team has been working on more positive ads which will be launched in the final weeks leading to the elections.

Clinton herself stated in a speech in North Carolina that she wants to end her campaign with a more positive message.

"I want to give Americans something to vote for not just against," she said, according to The Hill.