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Amazon to Launch Kindle App for New BlackBerry PlayBook Tablet Computer



Amazon adds to its growing list of Buy Once, Read Everywhere Kindle apps that let readers choose from over 700,000 Kindle books and read them across a wide range of devices



SEATTLE – Sept. 27, 2010 – Amazon.com (NASDAQ: AMZN) today announced that it will launch a Kindle app for the new BlackBerry PlayBook tablet computer. Customers can already enjoy the free Kindle app on their BlackBerry today. Like all Kindle apps, the Kindle app for the new BlackBerry PlayBook will let customers Buy Once, Read Everywhere-on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Android-based devices, and in the coming months, the new BlackBerry PlayBook. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. For more information about the free Kindle apps, go to www.amazon.com/kindleapps.



"When you buy a Kindle book, you can already read it on iPhone, iPad, Android, PC, Mac, BlackBerry, and of course on your Kindle, Kindle 3G, and Kindle DX," said Dorothy Nicholls, Director, Amazon Kindle. "We're very excited to add the new BlackBerry PlayBook to that list. As with our other Kindle apps, the BlackBerry PlayBook app will be free and will incorporate our WhisperSync technology so you can seamlessly switch between devices. Our vision is 'Buy Once, Read Everywhere.'"



With Kindle devices and Kindle apps, customers can choose from over 700,000 books in the U.S. Kindle Store – the largest selection of the most popular books that people want to read-including New Releases and 108 of 111 New York Times Bestsellers. Over 575,000 of the books in the Kindle Store are $9.99 or less, including 80 New York Times Bestsellers. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.



Customers can learn more about the free Kindle apps at www.amazon.com/kindleapps.