Last Tuesday, the Big 12 debuted its new logo. I took it upon myself to write a thoughtful reaction to the news, but I ignored one key element of the conference’s promotional effort. Alongside the new logo, the conference released a series of custom cover images that Big 12 fans could upload to their social media profiles. While it’s a nice thought, this tweet from our friends at Barking Carnival says it all:

Looking through all the Big 12 logos by school, I am laughing at some of the school sayings. http://t.co/fA4vQibk0x — DD of BC (@BarkingCarnival) July 3, 2014

So, we here at BOTC decided we couldn’t let innocent Big 12 fans subject themselves to these bland (and in some cases, just plain silly) cover photos. We’ve come up with fitting replacements for each team. Feel free to upload them to your profiles and put a link in the comments. We’d love to see you displaying your true conference pride.

Baylor

See the original here

Iowa State

See the original here

Kansas

See the original here

Kansas State

See the original here

Oklahoma

See the original here

Oklahoma State

See the original here

TCU

See the original here

Texas

See the original here

Texas Tech

See the original here

West Virginia

See the original here

New slogans courtesy of TB, Derek Smith, Jon Morse, Panjandrum and Curtis Kitchen.