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BBVA Compass Stadium’s opening last May helped the Houston Dynamo toward its fourth Major League Soccer conference title in the past seven years, more than any other team during that period.

It also propelled the Dynamo into the top quartile of income generators in M.L.S. by offering a premier corporate entertainment site in southeast Texas and by attracting a club record of 12,000 season-ticket holders. Maintaining Houston’s gloss and burgeoning support is the focus for the club’s front office as Coach Dominic Kinnear prepares his team for further success at home and in this year’s Concacaf Champions League.

“You’ve now got a professional soccer team in Houston with a larger season-ticket base and a higher average attendance than the Astros Major League Baseball team and the Rockets N.B.A. franchise,” said Dynamo executive vice president Steven Powell in a telephone interview. “That’s the thing we’re most proud of.”

Robertson Stadium on the University of Houston’s campus served as the Dynamo’s home for its first six years. The modest college football facility was largely unsuited to corporate customers, according to Powell, though that revenue stream has gathered momentum with more than 30 suites and other V.I.P. sections available at the team’s $200 million downtown home.

Houston’s approach to business partnerships has been to appeal to a restricted group of household names that are given greater value from their investments. Companies such as AT&T, Kroger, Mazda and Statoil joined BBVA Compass as founding partners for the new 22,000-seat stadium last year.

“We’ve got one heck of a blue chip line-up,” said Powell, who earned the 2012 M.L.S. corporate partnerships executive of the year award in recognition of Houston’s substantial sponsorship revenue growth. “It’s a real honor when one of them says ‘We’re pleased to become a partner of the Houston Dynamo.’ That says a lot about how far we’ve come.“

Modernized stadium facilities have also prompted some regular fans to upgrade their game-day experience. One example involved a supporter who previously owned two five-game plans investing in two President’s Club seats at BBVA Compass Stadium.

“It’s limited, so it became a Who’s Who? of Houston sports fans,” Powell said. “So here’s a guy who went from a $270 investment to a $7,000 investment in one year.”

Those exclusive seating areas have allowed the Dynamo to maintain cheaper, affordable pricing for general admission seats and concessions. About 600 of the team’s most vociferous supporters pay $250 for season tickets in the stadium’s Walker Street End. Season tickets in the upper tiers behind each goal cost $400. Houston’s average attendance surged 19 percent last year to edge above 21,000, the fourth highest in M.L.S., although club officials have been disappointed by chunks of empty orange seats at some home games.

“We think we know some of the reasons for that,” said Powell, citing afternoon kick-offs in the searing Texas summer and a congested home slate because of BBVA Compass Stadium’s opening two months into the season. Day games in June, July and August have been eliminated from this year’s schedule and Houston’s 17 regular-season home games are spread over eight months instead of five.

Securing a jersey sponsor is another issue that the Dynamo is looking to address in the coming weeks after the previous partner Greenstar Recycling was acquired by Houston-based Waste Management Incorporated in January. Discussions with a handful of successors are under way.

“We’re looking for the right blue chip, global brand that we know we can provide with a platform to help their business grow,” Powell said. “And at the same time, they can work with us to help our business develop.”

Are soccer stadiums the key for the continued development in M.L.S.? Most of the new stadiums planned, under construction or in operation can accommodated between 15,000 and a little less than 30,000 fans. Do you think the stadiums are big enough if the league keeps growing?

Ian Thomson is a freelance journalist and founder of The Soccer Observer Web site. Follow him on Twitter .