Nagpur: Start-ups and small businesses often find it difficult to have a full-fledged IT department or team on board. A new start-up that was launched in the city on Saturday aims to bridge this gap by providing IT and digital marketing solutions for ideas, start-ups and business ventures. Being addressed as the first technology start-up of Nagpur, Flying Penguins, has been founded by Vishal Chawda and Amit Tiwari from the city. While Vishal has had some experience in the marketing and management space, Amit has worked as a software professional before taking the entrepreuneal plunge. They have six more professionals from diverse fields on board. The start-up is being incubated by innovations firm Lemon Ideas and mentored by experienced businessmen like Deepak Menaria and Sanjay Arora. Originally, Vishal and Amit were planning separate ventures in the digital marketing and IT spaces respectively. “I have seen the challenges faced by start-ups on a daily basis. As they have a limited amount of funds, they often have to make their operations suffice with little to no IT support from outside. This includes digital operations like making mobile apps, social marketing and creating web interfaces. We have even seen some companies in the city outsource such work to Mumbai, Pune and Bangalore,” he said. Having been associated with a few big IT companies as a software professional, Amit always felt that Indian companies are working on technologies that are already outdated. “I thought that an easily adaptable company that can bring in the evolution in the world of technology to India could be a game changer. The idea is not to get the clients hooked to us but help them take care of their own IT operations with minimal support from us over time,” he said. Flying Penguins have a vision of digitizing middle India by helping business ventures grow at an affordable cost. The start-up has also tried a novel approach of employing fresh graduates, who they believe would be energetic and full of creativity. They aim to make more than 50% of their clients completely paper less organizations and self-sustained in terms of technology over next five years. The company is already helping more than 15 start-ups that are in their beta phase. Their services include branding, web design, print design, enterprise solutions, web development, CRM solutions and mobile applications. These services can also be customized as per the need of the client.

