Dave King has angered the whole of Scottish football with his ill-advised and silly remarks.

Never mind the likes of Derek McInnes, Neil Lennon or Ronny Deila whose achievements don’t count as far as the Rangers chairman is concerned.

The manager who should be most annoyed is Pedro Caixinha as he has now been placed under the most extreme pressure by his own chairman.

On one hand King has backed the Portuguese with new signings and funding for his personnel changes.

Now he has lobbed him under a bus and piled unnecessary pressure on him. Does he not learn his lessons?

Last season the ridiculous “Going for 55” campaign did Mark Warburton and the squad absolutely no favours. They just became a laughing stock because of finishing so far behind having come out with it all in the first place.

It might not have been his idea but he’s the chairman so you’d imagine he has to sanction something like that.

That was a constant for Rangers all through last season. Delusion. There wasn’t a gap, there wasn’t a gulf. That was the narrative when clearly there was. They kept saying they were better than Aberdeen yet didn’t prove it on the pitch. You’d think doing your talking there would be seen as the way ahead after that, yet no.

King has just done the same thing again. The jury is out on Caixinha and his signings, we haven’t seen them yet. It could be a success or it could all go horribly wrong. But it does not help the manager or players when their own chairman is piling expectation and pressure on them.

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King says Celtic won’t get close to 10. That’s setting his own staff up for a big fall. Why say it? A publicity stunt? It smacks of playing to the gallery which, for a supposed smart businessman, is not a smart move.

The first thing Pedro will be asked this week is does he agree.

If he says no he’s not toeing the party line. If he says yes he’ll be disrespectful. It’s a stupid and pointless position to be put into.

Everything was really positive about Rangers and King over the last week. Arranging the deal to end Mike Ashley’s involvement with the club and also backing his manager with signings made it a tremendous summer for the chairman.

King had come good. And deserved great praise for doing so. Now he has gone and ruined it. Not only that, he has made things worse.

There are two aspects to this, actually three. Firstly, he has ignited a situation with inflammatory comments which did not need ignited.

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I’m not one who thinks Rangers should have had their titles stripped. They won them on the pitch and deserved it.

I know a lot of Celtic fans hate people saying that but the games and the points were won and that’s that.

The basis of King’s comments are basically: If Rangers aren’t involved in a competition it doesn’t count. That is just ridiculous and a slight on every other person in the game in Scotland.

When he first took over did he not say he was going to stop 10 in a row? Did he not say it in the same speech as saying Celtic had actually not won six in a row?

History is what it is. When Rangers won their nine in a row Celtic didn’t finish second very often. Does that mean it didn’t count. Of course not.

Rangers won their nine in a row and deserved to win it. Just as Celtic have won their six in a row and have deserved to do so. To suggest anything otherwise is to behave like an infant.

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All this is doing is dragging up old and needless arguments. Has there not been enough of that in Scotland over the past five years?

Secondly, he’s just sorted out Celtic’s motivation for the season ahead. There were understandable reasons to think the champions might have had a little downturn at the beginning of this season domestically with the Champions League on their mind coupled with the highs of last season.

Last season Celtic had the motivation of folk such as Joey Barton shouting his mouth off and Rangers’ “Going for 55” nonsense and they used it perfectly.

Any chance they’d lack for that type of motivation this season won’t happen now. Leigh Griffiths has already been on to King’s first lot of comments and these latest remarks will have the entire Parkhead club champing at the bit.

Finishing 39 points ahead in the league and knocking Rangers out of both cups would have been tough to follow but Celtic will now be trying to better that record never mind follow it.

Also while King may have meant his comments to be a jibe at Celtic they are not just about the Hoops they incorporate all of the Scottish game.

Basically, he’s told guys like Lennon and McInnes their achievements and those of their teams simply don’t count.

Every side in the Premiership this season will be gunning for Rangers. Players and managers will want to stuff King’s words down Rangers throats and that’s not helpful to Caixinha.

Thirdly, and perhaps most significantly, King has an important position within Scottish football. As the head of an institution what he says is important. He must act with dignity and respect as Rangers’ leader.

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King has gone the opposite way here. He has been childish. He needs to grow up and stop coming out with rubbish.

Now I know what people are going to say. They’ll say “Shut up Sutton, you accused Dunfermline of lying down and letting Rangers win a title.”

But I was just a player speaking in the heat of the moment. I wasn’t chairman of Celtic, the figurehead of the club speaking calmly in the controlled environment of a press conference.

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Holding such a position means you have to act in a certain manner and King has not acted with the class which he should be acting with as the chairman of Rangers.

He has been totally disrespectful to the rest of the clubs and their staff and he’s acted like a little child.