Salesforce, a leading business software company, showcases its relationship with Camping World on its website, highlighting how Salesforce helped the retailer’s sales staff move more product. A Camping World executive went as far as to call Salesforce’s software “magic.” However, behind the scenes, Salesforce is pressuring retailers, telling them to stop selling certain firearms or to cease using Salesforce software.

Salesforce has begun barring retailers from using its software to market products, fulfill orders, and manage customer service operations if the retailer sells certain firearms, according to a report by the Washington Post.

While Salesforce may not qualify as a household name, it has been making waves in business since its creation, quickly becoming a software leader in the customer relationship management (CRM) space.

The software company adjusted its acceptable-use policy to prevent gun dealers from using Salesforce. The policy states, “Worldwide, customers may not use a Service to transact online sales of any of the following firearms and/or related accessories to private citizens. Firearms: automatic firearms; semi-automatic firearms that have the capacity to accept a detachable magazine and any of the following: thumbhole stock, folding or telescoping stock, grenade launcher or flare launcher, flash or sound suppressor, forward pistol grip, pistol grip (in the case of a rifle) or second pistol grip (in the case of a pistol), barrel shroud; semi-automatic firearms with a fixed magazine that can accept more than 10 rounds; ghost guns; 3D printed guns; firearms without serial numbers; .50 BMG rifles; firearms that use .50 BMG ammunition.”

San Francisco-based Salesforce has also barred retailers from using its software if they sell certain “firearm parts,” including, “magazines capable of accepting more than 10 rounds; flash or sound suppressors; multi-burst trigger devices; grenade or rocket launchers; 80% or unfinished lower receivers; blueprints for ghost guns; blueprints for 3D printed guns; barrel shrouds; thumbhole stocks; threaded barrels capable of accepting a flash suppressor or sound suppressor.”

The policy adjustment impacts “a small number of existing customers when their current contracts expire,” said Salesforce spokeswoman Gina Sheibley, as well as all new customers. Sheibley didn’t name the “existing customers,” but Camping World does sell items that are banned under the new policy.

Marc Benioff, Salesforce’s CEO, is highly outspoken regarding his views on various social and political issues. Last year, after the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, Benioff tweeted, “The AR-15 is the most popular rifle in America. Ban it.”

Benioff also pledged $1 million to the group March for Our Lives, which was pushing for additional gun-control legislation.

Salesforce’s decision to force its perspective on retailers isn’t being universally well received.

“It is a very chilling effect when a company as large as Salesforce puts out a policy like this,” said National Shooting Sports Foundation public affairs director Mark Oliva. “A policy like this is not surprising from a company based in that part of the country.”

Salesforce isn’t the only software provider to effectively ban gun dealers. Shopify adjusted its acceptable-use policy in 2018 to bar its customers from selling certain firearms using Shopify’s e-commerce technology.