The NCAA Tournament just finished up with the Virginia Cavaliers capturing their first NCAA Championship. As fans watched the tournament, it was impossible to miss the amount of advertisements and promotions throughout the game. One thing was clear. College basketball is big business.

With that amount of money in the game, some programs are going to pull in more cash than others. Earlier this week, the Wall Street Journal released a list of the 20 most valuable programs in the sport. To no one’s surprise, the list was filled with blue bloods. Find out which one is the most valuable below.