Winning the 2015 World Cup brought the U.S. Women’s National Team the highest-rated soccer game in U.S. history, a ticker-tape parade and a post-victory tour that generated millions for the U.S. Soccer Federation.

But the players say it didn’t bring a financial windfall for them. Now, four women who have been on the U.S. team—three of whom are among 28 plaintiffs in a gender-discrimination lawsuit against U.S. Soccer—aim to change that by capitalizing on their feats outside the structure of their sport.

Megan Rapinoe, Tobin Heath and Christen Press, all headed to the World Cup kicking off June 7 in France, and former national-team player Meghan Klingenberg are launching a company. It will start with clothing but aims to expand to beauty, wellness and tech, the women say.

The larger goal of the company—called Re-Inc to suggest re-invention or re-definition—is to increase the ranks of female business owners and seek investment from women and minorities in the largely male-dominated fashion and venture-capital worlds. The founders plan to use sustainable materials and take a gender-inclusive approach to product design.

“We want to be intentional because the goal isn’t just to make money,” Press said. “The goal is to change the structure.”