We already know to expect marijuana activists in business attire, radicals clad in black, and thousands of people sporting Team Sanity and/or Team Fear swag this Saturday on the Mall. But now we know to expect a host of people in bear suits, too.

The Sunlight Foundation – a non-profit that uses online tools to advocate for greater government transparency – will be carrying out ‘Operation Transbearency: Follow the Honey’ at the October 30 rally. Members of the foundation will don bear suits while spreading the word about the importance of government transparency (naturally).

Referencing Stephen Colbert's "March to Keep Fear Alive" slogan, Sunlight Foundation's communications manager Lis Bartolomeo told POLITICO via email: “Stephen Colbert wants us to be afraid of bears and of improving our government, but we know better. Bears are awesome and so is government transparency."

The foundation will represent a wide variety of bears – “grizzly, panda and teddy bears,” according to Bartolomeo – and will also be hosting a post-rally happy hour at the Iron Horse Tap Room.

Click above to see a video from the Sunlight Foundation about "transbearancy."