Side By Side creator and WMG employee James Lockwood says seven-inch records remain largely "for the completionist and the collector," but he believes the overall vinyl resurgence has created a marketplace where seven-inch records can fulfill a genuine consumer desire. What's perhaps most surprising is that the under-35 demographic, for whom these formats were around for at best of sliver of their youth, is driving the resurgence of cassettes and seven-inch vinyl. "It's definitely much more than the niche piece it once might have been," Lockwood says. "Before the vinyl resurgence there was such a streamlined marketplace that there wasn't the market for something cool like this."