If you love both the PlayStation brand and ridiculous amounts of overpriced material garbage (no PS3 jokes, please) then you might be interested to hear that Sony has got together with Target Entertainment in a bid to produce huge amounts of merchandise for its hardware and first party videogames.

"Many of Sony Computer Entertainment’s first party software titles and characters are now recognized by millions of people around the world -- from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet," says licensing and peripherals manager Stephanie Freeman, who somehow thinks Sackboy has achieved iconic status. "We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully."

Meanwhile, Target's Helen Howells said things with her mouth: "To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience."

We all knew that LittleBigPlanet merchandise was coming, and I'll be shocked if we don't see Sackboy dolls trying to become the next Beanie Babies. What else could be coming, and what would you buy? If they're going to start producing Helghast masks, you can count me in for one of those.