Big data is empowering beauty brands with the access to information about the consumers’ behavior and their desires. Thus, beauty brands can create revolutional products and services that revolutionize the industry.

In the recent years, the scoop of big data and its influence on the beauty industry has remarkably grown. Optimizing a product’s packaging and formula, creating a well-targeted sampling campaign, better understanding the behavior of the brand’s customers — all that is now possible. Though the whole potential of the big data is still to be discovered, the entire sector from manufacturers to retailers can benefit from using it, implying AI and statistical analysis.

Powerful algorithms that store data about skincare, makeup and even perfume use and combine enormous databases, analyzing billions of formulations to create a product tailored to an individual. Though it is impossible to replace an artist with a statistician, such technology certainly will enhance the expertise. Thus, the best of both worlds — human and machine — can be used to create and provide beauty services and improve their quality.

The scope of application of big data can address lots of issues — from fraud risk to business growth. Big data can respond to strategic goals of companies, moving “from predictive to prescriptive”, marking the services provided smarter, faster and suitable for a particular individual.

For instance, a chat bot used by HelloAva helps consumers to create a skincare routine. An algorithm selects products, after that the customer is referred to a real human consultant, and then directed to checkout.

Charlotte Tilbury uses big data to analyze e-commerce as well. The brand has been able to identify the demand for its products outside the UK, where it has initially been founded. Thus, an opportunity for expansion over the Atlantic has been discovered with the support of big data.

The Joy App will process and sell targeted statistical information on actual trends within the platform’s ecosystem. The companies will be able to get the statistics within the platform with possibility of filtering by gender, age, geography and other. The customers’ personal information, however, will not be accessible, presented only as general trends. This will be helpful to better understand the customers’ behavior and preferences. The big data on The Joy platform will be also received from regional partners to agree on the pricing and bonus system inside the platform. Using the statistics provided by the big data will also help both brands and salons increase the efficiency of targeted ads.

Thus, the big data module used inside The Joy platform will give salons and practitioners the opportunity to improve their services according to the customers’ demand, following trends and meeting the customers’ requirements in terms of the services provided. The Joy App gives practitioners and businesses a unique opportunity to use modern blockchain-powered technology and big data statistics to find customers and elevate the quality of their services.

The Joy Website: https://thejoy.io/

The Joy Beta App and Web Version: https://thejoy.io/beta