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Icelandic striker Heidar Helguson opened his Bluebirds goal account with a winner on the South Coast, writes Terry Phillips.

Cardiff, playing in blue shirts and white shorts, hit back from a goal down to earn a third successive victory, having already beaten Cheltenham (4-0) and Oxford (2-1) this week.

Peter Whittingham fired the equaliser and then Helguson poached a second, firing home from close range after keeper Darryl Flahavan could only parry a shot into the air.

Around 250 City fans made the trip and watched another good workout from their team who entertain Newcastle United on Saturday.

Cardiff took 18 players to the South Coast including three teenagers – Joe Ralls, Ben Nugent and Tommy O’Sullivan.

Goalkeeper David Marshall did not travel but will start against Newcastle, while Aron Gunnarsson (back), Jordon Mutch (hip), Rudy Gestede (knee), Stephen McPhail (hamstring) and Joe Mason (ankle) are all hoping to play a part against the Toon.

City also still have winger Kim Bo-kyung to add to their squad and hopefully Craig Bellamy if he leaves Liverpool.

Kim’s South Korea team went out of the Olympic football tournament last night, losing against Brazil, and he’ll be in Cardiff on Friday – at the Millennium Stadium for a bronze medal play-off. Only then can he fly home to Korea, allowing Cardiff to apply for his work permit.

Bournemouth had the edge in the first half but there were few chances until the Cherries hit the opener on 37 minutes.

Lewis Grabban’s pass opened up the visitors and Josh Wakefield ran clear down the middle before slotting his shot into the corner, leaving goalkeeper Joe Lewis with no chance.

But Cardiff responded by equalising four minutes later.

Kevin McNaughton went down the right and cut a short pass inside for Whittingham, who smashed a fierce shot into the top corner from 25 yards.

Winger Craig Conway was full of running, but the service to front two Etien Velikonja and Helguson was not of the quality required.

At half-time Filip Kiss took over from Don Cowie for the Bluebirds, who soon went ahead on 53 minutes when Kiss’ cross-shot was palmed into the air by Flahavan.

The predatory Helguson ran in as it dropped at the far post and squeezed his effort home from an angle.

Cardiff City: J Lewis (E Parish 77), K McNaughton (D Blake 64), M Hudson (capt), B Turner, A Taylor (B Nugent 77), D Cowie (F Kiss 46), J Ralls (T O’Sullivan 86), P Whittingham, C Conway, H Helguson (N Jarvis 64), E Velikonja (R Earnshaw 61).