Ayumi Seto runs a fashion brand BATTY GIRLS dedicated to her love of American pop culture. You'll definitely notice some of the things you grew up with in her collections, like character artwork reminicent of Archie comics. Read more about the fashion line and where she draws her inspiration, in an earlier interview with Crunchy Roll .

E

J

Popular model and fashion designer Ayumi Seto’s first Insta-book, MY 7 COLORS went on sale Thursday, July 21. MY 7 COLORS is a collection of Ayumi’s Instagram photos, as well as various never-before- seen pics personally curated by her. You get to see Ayumi’s lifestyle filled with fashion, makeup, culture, travel, food, and more, along with her commentary. We chatted with Ayumi about the making of this book.

Q. We heard this is the first time you’re revealing how you use filters…

I never answered questions before, but I gave a lot of details this time so please check it out!

Q. How is this book different from other fashion books?

The simple design. The edges of the pages are colored like an index, so it’s cute just as a decoration too.