If you have a small business, it is vital to keep up with the latest trends in technology, marketing, customer service and other fields that affect your business. Each business is unique, so every trend does not necessarily impact you equally. However, almost all major trends do influence your customers’ expectations, so it is good to be up to date.

We have picked out the top 10 essential marketing tips for small businesses to focus on. These are the trends we feel are entitled to most of your time and money and most likely to help sell your products or service.

1. Define your brand purpose.

Reports suggest that traditional CSR is old news: in 2020 you will need to show that a good cause underpins your whole business strategy Whether you are a nutrition coach who focuses to make the world a healthier place or a business specialist striving to improve the local economy, 2020 is the year to put brand purpose and integrity at the top of your marketing agenda. Position your brand as a driver of change, and you are most likely to fuel your business’s success well beyond that midnight countdown

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