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Photo by Wayne Cuddington / Ottawa Citizen

Not famous

After dating Minnie Driver and Winona Ryder, movie star Matt Damon ended up marrying a Miami bartender. Meryl Streep married a sculptor, and now boasts one of the longest lasting marriages in Hollywood. Apparently, it can be a desirable thing to have a partner who never makes the cover of GQ or Rolling Stone. This is the messaging likely to be favoured by the Tories, anyway. As one former Conservative staffer told the National Post, “serious versus celebrities is likely a frame they’ll welcome.”

Photo by Valerie Macon/AFP/Getty Images

Predictable

We’ve all had that one friend: The one who spends her 20s dating drummers, carnies, struggling filmmakers and other “spontaneous” men. Then, a few weeks after her 30th birthday, she’s suddenly engaged to a dull engineer who is nice to her mother and never, ever forgets her birthday. Trudeau was very good at wooing Tory-weary Canadians with visions of turning the country into an inclusive, feel-good wonderland. And then, once elected, he just ran a standard Canadian majority government: Not too keen on transparency and accidentally-on-purpose forgetting a bunch of tricky policy reforms. By contrast, voters are less likely to get their hopes up with Scheer.

Photo by The Canadian Press/Fred Chartrand

Most of us aren’t that great-looking

A May study out of Britain’s University of St. Andrews found that people are most likely to prefer mates that they’re familiar with. Rural Malaysians, for instance, were found to be more attracted to rounder female faces than Malaysians living in cities, where the women are thinner. Scheer has a clear advantage in this department, since there are exponentially more Canadian men that are not GQ-magazine material. Other, darker, research from St. Andrews also found that women are apt to choose mates based on how attractive they feel about themselves. As a report in the Guardian summed it up, “beautiful women go for masculine men because they are driven by the urge to have beautiful children while less attractive women find a partner who is least likely to desert them.” By global standards, Canada is an older, heavier nation, which might make us more predisposed to prioritize faithfulness above esthetics.