The RDF is selling this t-shirt, and I really, really like it. I have this design on my grocery bags right now, but I’m clearly going to have to get it as apparel.

It says, “Religion: Together we can find the cure.” Why is it so good?

Because, first of all, it’s not garish. I can stroll down to the store every day carrying it, and it’s not like I’m slapping all the passers-by in the face. It’s subtle. It’s also simple — a good message has to be brief and thought-provoking to be effective.

But despite being subtle, it’s strong and unambiguous in expressing the atheist position on faith. Most of the time, people don’t even notice when I’m carrying it…but every once in a while I get this wonderfully rewarding double-take as people notice what it says, and it sinks in and they realize what I’m saying. That’s the real payoff.

I criticize American Atheists for their billboards every year — it’s because I love, David Silverman — but I wouldn’t be able to carp if AA and the RDF teamed up this year to put that kind of simple message up. Hint, hint.