The same design concept was rolled out in the US earlier this year. Regent Street is the first location in Europe to receive the new treatment, however. It was put together by Foster+Partners, the same architecture firm working on Apple's new spaceship campus in Cupertino. It feels pretty spacious, although I suspect that feeling will disappear when hundreds of customers are battling for an Apple Genius. The store also has a fresh, earthy look. In addition to the new trees, Apple has added some wall panels covered in foliage. The tall glass windows still reside at the front of the shop too, meaning there's plenty of natural light pouring onto the demo units.

Before its public opening this Saturday (October 15th), Apple invited us to take a look around. The new design contains few surprises -- it's very consistent with Apple's longstanding design ethos -- but does highlight the company's relentless push to improve its retail presence. Google, take note.