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COMPOUNDS THAT AFFECT AND ENHANCE DIFFERENT ASPECTS OF COGNITION. ONE OF THE MOST POPULAR STIMULANTS TODAY IS CAFFEINE. IT ONLY AFFECTS A SINGLE ACT SPECT -- ASPECT OF COGNITION. EMILY: SO WHAT IS IN THE PILL? >> THE FDA GENERALLY REGARDED AS A SAFE COMPOUND. IT HAS CAFFEINE, A BLEND OF NEW TROPIC COMPOUNDS FOR SPECIFIC CASES. EMILY: WHAT ARE THE COMPOUNDS? ARE THEY ALL NATURAL? QUICK SOME ARE ALL NATURAL ARE SYNTHETIC. EMILY: YOU ARE PROFITING BUT REINVESTING THE MONEY IN R&D. WHAT OTHER TYPES OF THINGS ARE YOU WORKING ON? >> WE ARE SUPER EXCITED ABOUT THE NOTION OF PERSONALIZATION. HOW CAN WE PERSONALIZE? WE LOOK AT GENOMES . YOUR DNA IS DIFFERENT FROM MY DNA? YOUR DNA WILL TELL YOU HOW YOU REACT TO CAFFEINE OR RESPOND TO DIFFERENT NUTRIENTS. SECOND IS ENVIRONMENTAL FACTORS. YOUR SCHEDULE, YOUR STRESS LEVELS, YOUR DAILY ROUTINES ARE DIFFERENT FROM MINE. IT STANDS TO REASON WE CAN OPTIMIZE ACCORDING TO YOUR REGIMEN. EMILY: WE HAVE BEEN TALKING A LOT ABOUT ISSUES WITH THE FDA. YOU HAVE HAD ISSUES WITH THE FDA . ARE YOU CONCERNED ABOUT DEALING WITH A REGULATORY AGENCY LIKE THAT? >> I FOLLOW THAT STORY BECAUSE I THINK IT'S PRETTY INTERESTING BUT I AM NOT QUALIFIED TO TALK ABOUT IT. I THINK THEY WERE FAIRLY SECRETIVE IN THEIR APPROACH. WE HAVE TAKEN THE OPPOSITE APPROACH. WE ARE OPEN SOURCE AND VERY TRANSPARENT. YOU CAN LOOK AT THE EXACT RATIO ON COMPOUNDS OF THE INGREDIENTS WE USE AND ALL OF THE INGREDIENTS ARE FDA GENERALLY REGARDED AS SAFE. WE WANT THAT DISCUSSION. EMILY: THANK YOU FOR JOINING US. I WILL KEEP MY EYE ON YOU GUYS.