Main sources Most popular source of mentions was Twitter.

Sample mentions ¯_(ツ)_/¯:

On the 22th May we collected all mentions with ¯_(ツ)_/¯ symbol. About 12% of them included opinions about trending emoji and the majority of Internet users consider it cool and useful. However, comments with ¯_(ツ)_/¯ are usually with a negative or indifferent tone. Main meanings of this emoticon are:

I don’t care

I don’t know

Whatever

Even companies take the trend up. Here is the example of Denny’s:

Average number of interactions with Denny’s Twitter per post within one week: 627

Number of interactions with the Twit depicted above: 4423

Increase: 700%

Carmex:

…and some other sample mentions:

Sample mentions ᕕ( ᐛ )ᕗ:

We found much less mentions with ᕕ( ᐛ )ᕗ (6 times less than with ¯_(ツ)_/¯) on the same date. All comments are definitely with a positive sentiment. Here are some sample mentions:

Conclusions: