"It's social. After every ride, we have a good workout or ride and then we go for coffees together. It's a fun, friendly environment. I think that's appealing to a lot of people."

The cyclists also get together for other events like dinners and outings to a comedy club.

The club offers five rides a week.

Mondays and Wednesdays are for beginners.

Tuesdays are faster-paced but with a no drop policy, meaning no cyclists get left behind if they are having difficulty keeping up.

"If somebody starts to fall behind, somebody from the club will help them, push them, make sure the other front guys slow down. That helps the ride," Barbera said.

Thursdays are for the competitive riders and those learning to race. They do a 13-kilometre loop featuring a combination of terrains.

Saturdays are also somewhat competitive but with a no drop policy.

Rides can be between 40 and 170 kilometres long.

Sunday's club launch also served as the North America introduction of Bormio bikes, which sell for about $3,000.

"We're getting our first looks at it. It's a bike that's completely hand-made in Italy. Everything about it is top quality," Barbera said.

"It's the best quality you can get. It's lighter than most bikes and the power transfer, it's all about when people are riding, whatever they give the bikes with their legs, they want to be able to give it to the wheels so it launches it forward and makes them faster and that is what this is all about. Power transfer, the way it's designed with this bike, it gives you the maximum power transfer."

The bike also offers an impressive T1000 carbon fibre frame, Barbera said.

"Other manufacturers are using T700, T800. This uses T1000," he said.

"For example, the Formula One Ferrari uses T800 carbon fibre on its Formula One race car. This (bike) is T1000. It's even higher than a Formula One race car."

For more information about the cycling club, call Barbera at 416-315-7980.

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