Never has an advertising stunt backfired so gloriously! A company in Russia called ADVTruck plastered photos of a woman's breasts on the sides of 30 trucks with the message "They Attract" written across the nipples, and sent the trucks onto the streets of Moscow. According to Daily Mail, the ads were a part of the company's plan to "draw attention to" a new advertising format, but instead the provocative photos caused a total of 517 accidents before being taken off the roads the same day.

The police responded to the chaos by impounding all of the vehicles so that the ads could be removed. One accident victim said that the boobs caused him to be rear-ended on his way to a meeting by another guy who was too distracted. ADVTruck apologized on their Facebook page and shared the following message to the victims and to their clients: "In all cases of accidents caused by our steel trucks, car owners will receive from us compensation for expenses that are not covered by insurance. To our clients we would like to inform you that the current situation will not affect the progress of your advertising campaigns: we fulfill all the conditions of the contracts normally and, as usual, at the highest level."

Of all the crazy things Russians see on their roadways, you would think that they could handle a couple boobs.

[via Daily Mail]