A COMPANY in New Zealand has taken down a billboard featuring a photo of Caitlin Jenner after numerous complaints.

Alongside the photo of the reality TV star, the billboard featured the sentence, “I hope your sack is fuller than mine this Christmas”.

Cranium Signage agreed to remove the billboard after an LGBT support group emailed the company’s director and argued that it was “tasteless, crass, insulting and vile”.

“I love funny billboards and even love those that push the boundaries however this billboard only suggests that you are a homophobic, redneck, conservative company full of small minded morons who get a kick out of making fun of a group of people who feature highly in our suicide statistics and who struggle every day for acceptance within our society,” said the email complaint.

In a reply, the director Phillip Garratt said he meant no offence and suggested that perhaps the woman who complained had a “sick mind”.

“It will be removed tomorrow,” wrote Garratt in a email.

“We live in a world with difference and I no way discriminate against anyone. I have gay and transgender friends. I think you may need to take a look at yourself and relax a bit and not take life so seriously. I was referring to a santa sack your sick mind is the problem.”

The company director later took to Facebook to alert people that the billboard was in the process of being removed.

“We have removed our post and are now removing the sign tonight due to people taking offence,” he wrote.

“It was not our intention to offend any people in the community/world. I, as the owner have no feelings of discrimination to the Gay or transgender community and if one of my family was I would love them just the same.

“Cait is more then welcome to stay at my house with my family anytime. I will have a wine or a beer with her quite happily and it would be an honour. Lots of love Phil wishing you all a Merry Christmas.”