Besides background videos, you can also use short videos to present your products or services. One website that does that is Asos, the fashion brand. A 10-second video should be enough to present the looks of a product. Instagram was based on 10-second videos until they changed their policies and allow longer ones.

Short videos give users the chance to quickly find what they look for. This way, you increase your chance to gain recurring visitors. Long videos can be time-consuming and uninteresting if they are not created in a very persuasive manner. Opt for shorter ones to make sure that the strategy will be effective. Modern website design also includes using GIFs, as long as they don’t make the website slow.

Modern website design examples

If you are looking for websites ideas, you can simply search the web and see for yourself what experiences are worth coming back for and what are the ones that should be avoided after one visit. Based on your research, you can decide what you want for your own website. There are a few types you will encounter when looking for web design inspiration. These are:

Modern

Clean websites are the ones that people search for the most. A modern approach is the easiest way to make sure that everyone will enjoy the look of the website. Using flat and semi-flat designs, a lot of negative space and visual content should be enough to put together a modern website. The fonts used for such websites are usually sans-serif and the navigation should be intuitive. The industries that should opt for modern design are education, tech, and business.

Friendly

If what you want to present is more creative and fun-oriented, then a friendly website is what you need to select. Friendly websites are responsive, but they include elements that captivate attention quicker and fill the website, such as illustrations, impressive color palettes, creative infographics, and uncommon fonts. Friendly web designs are meant to create an immersive user experience. The industries that often select creative web designs are food, travel, and entertainment. Businesses that sell goods that involve creativity can also be part of this category.

Classic

Finally, classic websites are the ones that you see in many cases. A classic website will gather together the web design elements that are used since online marketing started to be popular. Regular fonts such as Times New Roman, neutral colors and textures and simple visuals define classic websites. These are used by more serious industries that seek for keeping their brand untouched and their customers happy through a responsive, yet sober website.

Final thoughts

You probably got convinced that website creation has almost no boundaries. The approaches are so diverse and numerous that you can’t simply pick one without understanding what it is all about. Modern website design is limited to a few trends that come and go and it is most appreciated by all people. If you want to choose the safest bet for your next website, this would be it. Keep in mind that your website is the connecting tool between you and your customers, so put enough effort and passion into it to obtain that genuine outcome that everyone will find pleasing.

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