The Democratic Senatorial Campaign Committee (DSCC) has launched a new ad targeting the GOP ObamaCare replacement plan.

The 30-second ad, titled "The Price," looks to highlight the increased costs middle-class families could pay for healthcare under the Republican proposal.

The beginning of the ad shows a couple selling their belongings. At the end of the ad, the couple is shown sitting next to a child in a hospital bed.

"What will the Republican health care bill cost you?" writing at the end of the ad says.

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The ad is part of a targeted TV and digital buy meant to focus on swing voters.

The DSCC also launched a new website, FightWealthcare.com, where voters can learn about the GOP proposal and what it will cost.

"While you pay more, the wealthiest 0.1% receive nearly $200,000 in tax breaks annually," the website says.

The website lets voters click on individual states to learn about the healthcare costs.

“The Wealthcare Plan would do three things: put big insurance companies ahead of Americans’ healthcare, cause seniors and working people to pay more for less care, and make it tougher for middle class families to do something as basic as seeing their doctor,” DSCC Chairman Chris Van Hollen said in a statement.

“Their proposal is a clear and telling demonstration of how Republicans are once again pushing an agenda to benefit the rich and powerful, not working Americans."

Van Hollen said the Democrats are "proud to stand with voters who are speaking out and fighting back against Wealthcare."

"And we will make sure that every single Republican Senate candidate from Florida to Nevada is held accountable for their party’s toxic anti-healthcare agenda," he said.