Sony will launch the PlayStation 4 and PlayStation Vita in China--which only recently lifted its long-running ban on home consoles--on January 11, 2015, the company announced today. Sony follows Microsoft in the gamer-rich market, as the Xbox One was released in China in late September.

The PS4 will sell for 2,899 RMB ($468), while the PS Vita will go for 1,299 RMB ($210) in China. In addition to support from Sony's internal studios, a total of 70 third-party developers and publishers are lined up to create a "steady stream" of games for the Chinese market, Sony said in a statement.

"PS4 is expanding at the fastest rate in PlayStation hardware history" -- Andrew House

Sony has also enticed a string of Chinese developers to create games for its platforms, including Suzhou Snail Digital Technology, Shanghai Youju Information Technology, and Shanghai Kena Information Technology. In addition, Sony says it has put together a "robust after-sales service" to ensure Chinese gamers "have a smooth experience" on PS4 and PS Vita.

"PS4 is expanding at the fastest rate in PlayStation hardware history, and the global gaming community is enjoying the ultimate entertainment experience only available on PlayStation," Sony executive Andrew House said. "We are delighted that we are able to fully launch our business in China, which is a market with great potential. We look forward to delivering exciting software, convenient services, and entertainment experiences only possible on PlayStation to the many gamers in China."

Though there are undoubtedly lots and lots of gamers in China, the country's censorship rules could impact PlayStation's business in the market, along with Microsoft's.

"The Chinese censor will be Sony's biggest challenge," Roger Sheng, a research director at tech research firm Gartner, told Reuters.

Addressing censorship concerns, Sony Computer Entertainment Asia business head Hiroyuki Oda said, "Cooperating with the government, we'll provide a broad range of content for our users in China."

The Xbox One reportedly sold 100,000 units during its launch week in China.

All the third-party developers signed up to develop PlayStation titles for China:

CHINA:

BEIJING AURORA INTERACTIVE NETWORK TECHNOLOGY CO., LTD.

Beijing Chukong Technology Co. Ltd

BEIJING LIANZHONG CO.,LTD

Beijing Pixel Software Technology Joint-Stock Co.,Ltd

Beijing S-Game Software Technology CO.,LTD

Beijing SparkCube Co.,Ltd

CIRCLE Entertainment LTD

CottonGame Network Technology Co., Ltd. Shanghai

Guang Zhou Net Ease Interactive Entertainment Co., Ltd

Kami Neko Studio

LinekongInteractiveCo., Ltd.

Onipunks (Beijing) Software Ltd.

Perfect World Entertainment Inc.

Phoenix Publishing & Media, Inc.

Quakegame Limited（PRC）

Shanghai Giant Network Technology Co., Ltd

Shanghai Kena Information Technology Co., Ltd.

Shanghai Muhe Network Technology Co.,

Shanghai The9 Information Technology Co., Ltd.

Shanghai Youju Information Technology Co., Ltd.

Shen Zhen Ao Le Yi Jie Computer Software Limited Corporation

Suzhou Snail Digital Technology CO., Ltd

TianJin YiLong Network Technology Co.Ltd.

Westhouse Corporation Limited

Ying Pei Digital Technology (Shanghai) Co., Limited

Yushi Games Shanghai Co., LTD

ASIA

ARC SYSTEM WORKS CO., LTD.

BANDAI NAMCO Games Inc.

BLUESIDE Inc.

CAPCOM CO., LTD.

Eastasiasoft Limited.

F K Digital PTY. Ltd.

GungHo Online Entertainment Inc.

HAMSTER Corporation

International Games System Co., Ltd.

JOYCITY Corporation

Kadokawa Games, Ltd.

KOEI TECMO GAMES CO., LTD.

Konami Digital Entertainment

Marvelous Inc.

Ratloop Asia Pte Ltd

Rayark Inc.

Sega Corporation

Singapore University of Technology and Design

SNK PLAYMORE CORPORATION

Spike Chunsoft Co., Ltd.

SQUARE ENIX CO., LTD.

NORTH AMERICA/EUROPE