NEW DELHI: Increase in data volume due to rising domestic demand and ongoing government initiatives such as Digital India is expected to fuel the telecom networking market, US research firm IDC said.Due to unprecedented data growth and a series of new initiatives announced by government as well as changing consumer demands, the onus will be on the network infrastructure to support data expansion, Gaurav Sharma, Research Manager- Enterprise, IDC India told ET.In the third quarter to December 31, Cisco has maintained its leadership position in India with deals in telecom and media sectors while the router market grew nearly 32% on year, to make it a $76.5 million business. In 2015, total hardware addressable market that includes wireless networking products, routers and switches is expected to reach close to $1 billion in India, Sharma said.He is confident that the industry-friendly policies and investments coming from verticals such as telecom, IT/ITes, banking, financial services & insurance (BFSI) and manufacturing will drive growth in the Indian network market in the coming quarters.Increase in data traffic will push new solutions in the market while demand from domestic small- and medium-businesses is expected to remain high. Manufacturing, hospitality and utility verticals are also expected to spend more on networking infrastructure, IDC said. It added that wireless networking demand will also be helped by requirements in the education sector.Sharma added that there are potential opportunities for locally-made routers makers owing to domestic demand, government projects and tax benefits.If selected for any large project, domestic manufacturers can use it as a case study to boost sales in other regions since any such program would be of huge importance, driving volume and value for indigenous manufacturers, he said.Buoyed with expected demand fuelled by the Centre’s ambitious Digital India programme, indigenous wireless products manufacturer Smartlink is also planning to launch its networking portfolio for companies, Arati Naik, chief operating officer at Smartlink, said.The company has recently introduced low-cost wireless broadband routers and plans to launch broadband asymmetric digital subscriber line (ADSL) soon.