As Muslims around the world prepare to celebrate Eid, the end of the holy month of Ramadan, many are concerned that Islam is too often associated with negative images on TV and online.

A new on demand TV service called Alchemiya is launching in the UK hoping to change perceptions and misconceptions of Islam.

Alchemiya wants to counter what it calls the "constant media discourse... shining only a black and white light on what should be a whole array of colours".

It will broadcast award-winning films, independent documentaries, travel, lifestyle, children's programmes, history and religion.

Religious affairs correspondent Caroline Wyatt reports.