Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts:

AI vs Machine Learning

How to conduct SEO now that Google is an “AI first” company

Chat bots

Programmatic advertising

Big data

Rank Brain

Digital assistants

Data science

SQL

Latent Semantic Indexing

The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

What Is AI And Machine Learning?

Google As An AI-First Company

Preparing For Semantic Search

Big Data

Computer Version

Advertising

Email Marketing

Chat bots

Developing Your AI Skills – Using SQL

How To Future Proof Your Marketing