Earning Achievements for playing Xbox games? That's so passé. The newest thing is earning achievements for using media apps on your Xbox One, according to a vague announcement from Microsoft.

In a description of the Xbox One's TV and media apps in a blog post this morning, Microsoft let slip that app makers will be able to include "Media Achievements... offering everybody the opportunity to achieve badges or rewards for the media they consume in addition to gaming." The company went into more detail on the new Media Achievements in a statement provided to Ars, noting that customers will be able to unlock achievements "for watching TV shows and movies or rating content" on apps including "Netflix, Hulu Plus, Crackle, Amazon Instant Video, and Redbox Instant."

The new Media Achievements system will be separate from the existing system of Achievements and Gamerscore points set up for game-based accomplishments, Microsoft told Ars. "Don’t worry, watching a zillion hours of House of Cards won’t impact won’t impact your Gamerscore. We know that is sacred."

In a statement, Microsoft gave the example of earning an "addict" Achievement for launching the Machinima app ten times in 30 days or a “n00b” Achievement for the first time you use the app. A sample image provided by Microsoft also shows potential Media Achievements for Amazon Instant Video. Players could earn a reward for "watch[ing] 10 titles before the end of 2013" or "watch[ing] an Amazon Original pilot with the second letter of the Greek alphabet" (oddly specific, that one).

Microsoft previously announced some major changes to the Achievement system for Xbox One games, including timed challenges that can be added at weekly, monthly, or quarterly intervals, and a removal of the 1,000 Gamerscore point limit for each game.

This is the first expansion of Microsoft's in-console incentive system to non-gaming apps, though, and it's a gamification move that's likely to work, given how hooked some players are on collecting every single one of Microsoft's imaginary ego points.