The Hallmark Channel will film a primetime series in Colorado, Gov. John Hickenlooper and the head of the channel announced Tuesday.

The news marks the first time since 1991 that a narrative TV series has been filmed in the state.

“We are delighted with Hallmark Channel’s choice of Colorado for its latest series,” Gov. John Hickenlooper said in a statement. “With Hallmark Channel’s brand behind it, the show will have a positive economic impact for our state and provide tremendous national exposure for Telluride and all of Colorado.”

Hickenlooper followed the announcement with a tweet stating that the project will bring more than 100 new jobs to Colorado when it starts filming this summer.

The Colorado Economic Development Commission late last week boosted a rebate for the series, called “When Calls the Heart,” to $2.7 million after the producer said it was likely the show will go from six episodes to 13.

Bill Abbott, President and CEO, Hallmark Channel and Hallmark Movie Channel, said in a statement that Colorado ” provides the perfect backdrop for our Western inspired series.”