Any advertising campaign needs a good slogan, and if the client is a national tourism board, the trick is to encapsulate a country’s wonders and charms in just a few words.

Some manage it better than others.

The English-language tourism slogans of more than 150 countries have been compiled by FamilyBreakFinder, a travel website, and the approaches can be as different as the deserts of Algeria (Tourism for Everybody) are from the snow-capped peaks of Nepal (Once Is Not Enough).

Many countries settle for just an alliterative adjective: Brilliant Barbados, Epic Estonia, Incredible India, Remarkable Rwanda and, at the alliterative apex, Pristine Paradise Palau.

But some strive for something a bit more majestic: Kingdom of Wonder (Cambodia), Kingdom of Unexpected Treasures (Brunei) or Kingdom in the Sky (Lesotho).