The Solution: A Decentralized Global Music Economy

Imusify is a decentralized music ecosystem that aims to provide an open-sourced innovation space for development into music investment, distribution, and user experience.

Built on NEO’s blockchain, imusify will leverage smart contract technology and Initial Token Offering (ITO) infrastructure to help artists succeed in the music industry in multiple aspects. By using NEO’s cutting edge smart economy technology, imusify is revolutionizing the global music economy in a way that will create transparency and deliver increased value to all music shareholders. While the goals and ambitions of imusify’s open-source team of artists, entrepreneurs, and developers are far-reaching, the following features will exist in their smart music platform’s launch this summer:

ITO Crowdfunding for Artists

ITOs (similar to ICOs) have been one of the most successful use cases of blockchain technology to date. They allow for a very low barrier to entry for supporters and fans that want to help fund a project they believe in and receive equity. Imusify leverages this technology to help artists crowdfund for projects like albums, music videos, and tours.

In addition, these tokens can also be programmed as what are called “private access tokens”. These token allow holders to access exclusive content provided by the artist, which can be anything ranging from discounted ticket prices to private chat access with the artist. These tokens can also be traded on an exchange within the imusify platform for other artists’ tokens, or the platform’s utility token, IMU.

This feature will greatly benefit up-and-coming artists that have a lot of talent but lack the funds and resources they need to develop and get started on what they need to become successful.

Transparent and Fair Artist Royalty Payments

Imusify compensates artists with IMU tokens based on the usage of their music through smart contracts. Smart contracts allow for artists to see exactly how they are being paid, allows the transaction to be executed immediately and autonomously and cuts out the middlemen in the transaction process that take profits from the artist.

In addition, the way that imusify is constructed, users can use the platform for free, as the artists are rewarded IMU tokens from a pool of IMU reserved to reward platform users.

Marketplace of Music Industry Participants

Imusify aims to create an ecosystem where a multitude of different types of industry contributors can interact with each other. An international music marketplace of business development services and products such as videography, production, advertising, promotion and graphic design will provide artists, creators and entrepreneurs with immediate access to quality development resources.

For example, an advertiser in Germany could buy a commercial license to an artist’s song from Canada through a smart contract. The artist would receive the IMU payment immediately and could then use the tokens to buy new recording equipment from an American supplier or schedule a recording session with a producer, all without converting their IMU to fiat currency.

Incentivized Content Curation

When a user creates an imusify account, a NEO wallet is automatically created with a starting balance of IMU tokens. Any user can earn IMU tokens by interacting with the platform and curating content by sharing it throughout their unique network. This not only allows users to get paid for listening to and discovering music, but also creates an immense value to artists with their fans and network becoming unofficial promoters of their work.

Co-evolutionary Copyright Management

Adaptable tools on the platform now give artists total control over their content ownership and rights and the revenue stream they will generate. They can now assign their IP rights as they see fit, whether they make business deals, want to credit the songwriter or want to assign a portion to each token in a crowdfunding ITO. This allows for a much more transparent system in situations where artists sample other songs or remix songs. They will no longer have to worry about copyright issues as they can just encode the appropriate royalties into their smart contract. When the song starts to generate revenue on the platform, the smart contract will immediately distribute the earnings accordingly.