New York (CNN Business) Pepsi's plan to reduce plastic waste includes ditching plastic bottles for cans. Even for still water.

The company said Friday that its Aquafina-brand water will soon be sold in aluminum cans at US fast food and restaurant chains beginning as soon as next year. The company is testing out a broader rollout to retail stores.

Canning water isn't a new idea. Companies such as Anheuser-Busch have delivered water-in-a-can to emergency workers responding to natural disasters, and a few startups are using trendy marketing in an effort to make canned water a consumer phenomenon. For example, Liquid Death puts water from the Alps in a tallboy can.

Some environmental advocates have championed aluminum over plastic, saying the former is far easier to recycle. And corporations from all types of industries are working to find sustainable alternatives as the world's plastics problem continues to pile up: An estimated 91% of all plastic waste has never been recycled

PepsiCo PEP "Tackling plastic waste is one of my top priorities and I take this challenge personally,"CEO Ramon Laguarta said in a statement. "We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging."

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