Nintendo Targeting Supply Instead of Discounts for Nintendo Switch’s First Black Friday

Lou Contaldi November 18, 2017 10:37 PM EST

Nintendo Switch will be targeting supply before discounts this Black Friday, as sales for the new console are still on the rise.

With Black Friday deals abound, many holiday consumers and gamers alike are wondering “Where can I get my discounted Nintendo Switch for Black Friday?” Nintendo of America’s President Reggie Fils-Aime has some bad news for you — don’t hold your breath.

According to a statement given by Fils-Aime to the Washington Post (soft paywall), Nintendo has no intention to discount the Nintendo Switch for the holiday season. More specifically:

We are not discounting the Switch…. We’re focusing on making sure we have robust supply at retail.

And while disappointing for many, the move makes sense for the bustling console. Nintendo Switch’s sales have been surprising, to say the least, with the handheld home console leading the console market for both America and Japan. In the past month, they have even sharply increased the yearly predictions for Nintendo Switch shipments for 2017.

In other words — why discount something that is already selling like hot cakes?

While the Nintendo Switch won’t have any explicit sales from Nintendo, that’s not to say bundles aren’t available. Whether your cup of tea is Super Mario Odyssey, Splatoon 2, or Mario Kart 8 Deluxe, there are plenty of pack-ins for those looking for variations on holiday gifts.