In late November, Apple removed Tumblr’s app from the App Store over the presence of child pornography. The result had an outsized impact on the blogging platform, which abruptly announced on Monday that it would ban all NSFW and adult-oriented content from the platform by December 17th.

The move was a huge shift for Tumblr’s audience, which had become accustomed to a permissive atmosphere of explicit art and photos since the platform was created. In fact, many began to express how they used Tumblr solely to view adult material and share experiences in sex positive spaces. They believe the adult content ban means the death of Tumblr.