Swetha Mulgund is the founder of AOC Production. She always had a passion to tell stories. She founded AOC Production with a unique vision- to strategize video marketing for startups and to show the world that videos can really uplift your business. AOC Production plans and devises all sorts of video and generates super ideas for your brand, product or business promotion. After all this, she finished her post graduation and immediately started working full time in an organization as an HR. After working for 2 years in the same company she started having a feeling- Am I really missing something from life? And if the answer is a ‘Yes’, how can it be filled up? Then Swetha had a realization- she herself is keenly interested and passionate about reading and telling stories but in a different way, so why not to implement it! Swetha had lots of stories to tell which were already occupied in her mind and wanted it to share with everyone, but how? Then she thought of filmmaking! Filmmaking is the best way to tell stories to others is what she found.

Swetha Mulgund — Founder of AOC Production

With the same thought in her mind, she went to pursue a course in filmmaking. After finishing the course, Swetha started working as a cinematographer for a startup called Khahoo Foods. It’s an online food delivery company that delivers food via their app/website. Khahoo had a big requirement at that time- they wanted to cover all the regional cuisines of India in a beautiful and engaging way. But the budget was quite limited and she had to come up with a solution. Swetha went on a journey with 3 team members and within a month she covered entire Karnataka. How? Almost 256 cooking videos for Khahoo were made in a span of 1 month. That boosted her confidence and motivated her to settle in the world of video production and filmmaking and open her own startup in Bangalore. This is how AOC Production was conceived.

The Challenge

The main challenge after the inception of AOC Production was to find the right team who is equally interested and had a zeal for video production and filmmaking. But within a short time, again, she found a team of passionate and creative directors, camera person and digital marketers to aid her in the journey. Now after this, another challenge was the absence of a proper portfolio to approach the clients. Then she had to dig in her own money for the production invested her own money for the portfolios, to reach out to the clients and the result came out well, indubitably.

Initially, AOC Production approached and worked with few startups which reached out well to the customers and viewers and also boosted and revamped their brand to new and greater heights.

Strategic Video Production

AOC Production doesn’t make random videos! Before production, in the pre-production stage, they discuss each and every strategy with their clients and the team for the best results. AOC Production continuously involves and gives feedbacks in every stage during the video production. AOC also actively focuses on the customer feedback, reviews, and analytics to make everything work smoother.

Khahoo is now a client of AOC Production and AOC has a long-term relationship with them. Not just only restaurant videos, AOC Production is also focusing on their marketing and explainer videos, simultaneously.

AOC Production has another client named FocoBlanco and they’re in a very early stage these days. What they wanted is to cover all the coworking space in Bangalore. So, AOC Production with their team of 5 members had shot and covered 25 coworking spaces in just 2 months.

Other Services of AOC Production

Apart from video production, AOC is also engaged in article writing services and they deal with various niches, such as- articles for product launching, articles for digital marketing, industry-based articles and much more. The main motto of AOC Production is to work with startups and coworking spaces and to build a better relationship with them via explainer videos, social media marketing videos, brand awareness videos and more. By this way, both AOC Production and the client will evolve in their respective domains and niche. AOC Production wants to help their clients to connect to the viewers and customers in a better, engaging and more emotional and intuitive manner. AOC helps the companies which are running low on a budget by making quality videos for them. The videos help them to build a better brand awareness. With the help of explainer videos, the customers easily understand how a product is made or how a service works and it builds better credibility and trust. With this type of videos, a customer actually connects deeply with a brand and becomes a loyal brand consumer. So long story short, AOC Production is helping the startups to build a better consumer base and also it is helping them to uplift their brand awareness without breaking a sweat.

Swetha Mulgund with Team AOC Production

To find out more visit their website — www.aocproduction.in