The luxury enjoyed by Reliance Jio users is about to end. However, as a smart entrepreneur, Reliance Group chairman Mukesh Ambani has taken attractive measures to keep his loyal 100 million customers content.

While Jio users will now be charged for data and other services from April 1, the company is seeking to retain them through special prime memberships at a one-time fee of Rs 99 and Rs 303 a month for unlimited voice, data and content. Reliance Jio Prime subscriptions open from today and will close on March 31, 2017 for those who have signed up since September 5, 2016, when the ...