Sheraton Hotels & Resorts has announced a new partnership with Major League Baseball (MLB).

The new deal designates the hotel chain and its Starwood Preferred Guest (SPG) loyalty scheme as the official hotel and official hotel loyalty programme of the league respectively.

From next year, guests at Sheraton hotels and SPG members will have complimentary access to MLB.TV, while MLB Network will be offered as an in-room entertainment channel at Sheraton properties in the US.

MLB’s official website, MLB.com, will also include a widget enabling visitors to book rooms at Sheraton hotels.

To launch the partnership, Sheraton will host special screenings of this year’s postseason games at select hotels across North America.

“We are thrilled to become the ‘official hotel of Major League Baseball’, a sport we know is a true passion for a lot of our Sheraton guests,” said Dave Marr, the global brand leader at Sheraton Hotels & Resorts.

“The partnership provides Starwood with the ability to connect with the MLB fanbase, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty.”

The 2016 MLB season begins in April.