Attention Target shoppers, check out the display of bondage gear in aisle 12!

The nation’s second biggest general merchandise retailer is raising shoppers’ eyebrows — and possibly their wrists above their heads — by carrying a line of Fifty Shades of Grey sex gear. Items from “The Official Pleasure Collection” include the Fifty Shades Yours and Mine Vibrating Silicone Love Ring (“the silicone ring stretches to accommodate his girth,” the description assures) and the No Peeking Soft Twin Blindfold Set (“take it in turns to sink into submission”).

The bullseye-hitting products are available on the store’s website and in what the company calls the “adult health area” of its stores. What arguably makes the Fifty Shades products a bit unusual for a family based retailer — compared to, say, selling lube and condoms — is the title’s strong association with hardcore S&M.