Just what we all needed: another potential Netflix feature that sounds designed to make steam come out of cinephiles’ ears. The streaming giant has already stirred some ire with its “Skip Intro” feature and by quietly cropping certain film titles in its library. Now it’s testing a feature once largely limited to the podcast world, which would allow users to watch media at varying playback speeds.

Variety reports that Netflix has begun testing the feature on its Android app, allowing users to watch media from half speed up to 1.5x. As Variety notes, Netflix tests many potential features this way, and not all of them ultimately get implemented on the larger platform. But given the increasing glut of entertainment media TV and movie fans have to choose from, it’s not surprising that Netflix would be looking for ways to allow users to plow through media with record speed.

That said, it’s also easy to think that not all creators—including some who might be weighing whether or not to work with Netflix—would be enamored with such a feature. For instance: it’s hard to imagine that Martin Scorsese, whose dedication to the cinematic experience runs so deep that his Netflix film, The Irishman, will screen at New York’s historic Belasco Theatre to replicate the old-school movie palace experience, would love the idea of viewers cranking the speed up to 1.5x.

We may have no one to blame but ourselves, though. The fact that Netflix is testing this feature at all seems like a concession to the way many users consume entertainment. With an unprecedented number of shows and movies to watch, books to read, and podcasts to listen to, all entertainment media has, in a way, become flattened into “content.” Soon there will be an entire platform of short-form content created explicitly to fill those tiny pockets of time when one might be, say, waiting in a line. The instinct to rocket through all of it as quickly as possible to avoid missing out on any “must-watch” media feels like a distinctly contemporary impulse—one with roots that expand far beyond Netflix alone. That said, it is all kind of a bummer.

A representative for Netflix told VF, “We’re always looking for new ways to help our fans enjoy content they love, so we’re testing playback speed options on mobile devices. Our tests generally vary in how long they run for and in which countries they run in, and they may or may not become permanent features on our service.”

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