Iconic uses vivid color and detail to document Apple's journey in design, form and function — and looks back, starting at 1976 when the company began, at over 35 years of Apple innovation. Four years in the making, the author captured over 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging. Complementing the photography are forewords and essays from an impressive group of luminaries, commentators and influencers in the Apple community. See the progression of more than three decades of product design that has made Apple the brand it is today.

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Created as a tribute to the army of engineers, designers, product managers, and visionaries that navigated Apple through this incredible journey, Iconic is the ultimate coffee table book for every Apple fan, and the perfect gift for any Apple owner who ever wanted to explore and discover the true roots of their favorite iMac, iPod, iPad, or iPhone.