Australia's largest media company, Seven West Media, has announced that it will quit the Australian Press Council.

In a statement, group editor-in-chief Bob Cronin said the company would establish its own independent complaints-resolution body to "guarantee accountability of all the group's publications".

Mr Cronin said further details would be announced in the coming weeks.

The press council is the chief complaints-resolution body for print media in Australia and the move by Seven would make it the only major print publisher in the country not to be on the council.

Other members include Fairfax Media, News Limited, ACP Magazines and Australian Associated Press (AAP).

Seven West Media's businesses include: Seven Television; Pacific Magazines; Yahoo!7; and The West Australian.

Last month, an inquiry into Australia's print media industry recommended a new council be established to oversee all news media organisations.

The News Media Council would be government-funded and would regulate print, radio, TV and, for the first time, online media.

At 1:30pm (AEST) Seven West Media shares were 1 per cent lower at $3.94.