Social media logins vs PixelPin: data that social media take and use, risks associated with that and why you should try PixelPin today. PixelPin Follow Jun 19, 2018 · 3 min read

By Angelina Liparteliani, Marketing Assistant for PixelPin Ltd

Have you ever thought how much of your data social media takes and uses when you log in through it? We can tell you!

Facebook

Facebook stores all the messages and calls that you ever made; it keeps everything that you liked to have an idea about what you are interested in and to tailor adverts to suit your interests. It tracks when you log in, from what device and where that device is located. Additionally, it monitors what applications you connect Facebook with and can track what you buy even when you are offline. Facebook has access to your email, calendar, search history, your photos and videos, music, even radio stations that you prefer to listen to.

Google

If you have your location tracking turned on, Google will know it and will update it every time you unlock your phone. Google stores everything that you search and delete and tracks what you watch on YouTube- through that, it understands your religion, preferences, profession, interests, etc. It monitors your calendar, contacts, bookmarks and knows what products you bought through Google.

Through using social media, an online advertising profile of you is created. Social media platforms have access to this and therefore have information about your location, gender, age, hobbies, career, interests, relationship status and even, in some cases, your income and weight.

What are the risks?

One of the most dangerous risks of logging in with social media is password reuse. According to statistics, around 59% of people tend to use similar passwords across all their social profiles and websites. This can be very unsecure because a breach on one website can lead to a mass stealing of data. This means that if you have the same password for multiple websites and on one of the websites there is a successful hacker attack, hackers can gain access to your data on other websites and social media accounts.

In addition, social media can monitor your online activities using their tracking cookies. By doing this, Google and Facebook can make a profit by targeting ads to you more effectively, as they have access to the websites you have visited and can see what you liked. Many marketing companies, which do this anonymously, do not know your personal details and only know your preferences according to the history of their website. The big problem about Facebook and Google is that they know who you are and all your personal information is associated with your full name. PixelPin solves that because it is not interested in tracking your activity on the websites and does not help social media to make profit using this data.

How PixelPin can compete?

PixelPin doesn’t use your personal data to target ads on you. It is accessible anytime, from any device, by anyone, even those who do not have social media profiles. It can also be used by people of every age because it is simple yet safe! For example, young people may find logging in with picture easier and more fun than with their social media.

PixelPin offers a very personal way to login, unlike any other social media platform. This can help businesses that use PixelPin to establish personal connection with their customers and by that build a customer loyalty. Find out more about how in our recent blog post.

If you have more questions or want to integrate PixelPin, do not hesitate to reach us by emailing us at hello@pixelpin.io, visiting our website at https://www.pixelpin.io/ or exploring our other posts and social media.