I totally agree! At between $50 - $100 per transfer as you explained, transfers are just as profitable as stocking & selling the hardware itself. Some stores will fill every line of a 4473 (multiple serial numbered items) for one fee and others will NOT. Where this all falls off the rails is here on the forum. Members & lurkers are cheap, and ask about transfer fees daily. Some will spend a tank of gas & tolls to avoid the $50 - $100 highly profitable transfer fee brick & mortar shops WITHOUT A RANGE need to survive post 'Rona shutdown... The "Good ol' Boy" personification of the Fudd NJ gun owner, the "Regular" if you will, is starting to fall by the wayside (FINALLY!) as FFL's are seeing so many first-time gun buyers----AND LOTS OF THEM ARE WOMEN! Treating people right, offering SERVICE with the sale, brings people back. Some stores operate like the cheeseburger guy on Seinfeld, and some actually care about customer relations. The store that gets a good buck on a transfer has the ability to "be nice" in other ways, perhaps with a discount on cleaning products or some free paper targets, etc. Or the third transfer is FREE, just pay NICS... Point is, there's ways to treat people nice and not lose your shirt IF you have a good baseline to work from. To THAT end, when was the last time someone here proudly stated they paid $50 - $100 plus NICS and felt great doing it? Fearing the "Cheapsters" attacking them in droves with "You got robbed", "You're stupid" or some other asininely juvenile shit, they keep their good feelins' to themselves and await the next thread on "WHO HAS THE CHEAPEST TRANSFER FEE?"...