Matthew Tompkins led the study. He explained: 'The science of magic actually played a significant role in the development of Experimental Psychology; the founding fathers of psychology were keenly interested in understanding how magicians could manipulate people's perceptions. Despite this initial interest, magic has been largely ignored by contemporary psychologists until relatively recently. Much of sleight of hand magic is about misdirecting people about the location of an object, and there is a growing body of psychological research about how magicians cause our minds to override the input of our senses.

'We wanted to go further and see whether magicians' misdirection techniques could be used to induce the misperception of 'phantom' objects – could a magician make us 'see' something that was never there.'

420 volunteers watched a series of five silent videos, each showing part of a magic act, and immediately afterwards were asked to describe what they had seen and rate how surprising, impossible and magical it had been.

In the first four videos the magician would do something with an object, with the third video deliberately showing a non-magical action to check that people could distinguish whether something was or was not a magic trick and were not seeing a trick simply because they expected one. The first, second and fourth videos showed magic tricks.

The volunteers were split into five groups, each of which saw a series of video with a different object – a coin, a ball, a poker chip, a silk handkerchief or a crayon.

In the fifth video, the magician mimed making an object disappear. However, no object was ever shown in that video.

Nevertheless, 32% of people were convinced they had seen something disappear, with 11% of them naming the non-existent object. When asked to rate the trick, those who had not reported an object gave low scores for surprise, impossibility and magic; those who believed they had seen something gave higher scores, and those who could name the object gave the highest scores.

Matthew said: 'We think what may be happening is that people are effectively confusing their expectations with a true sensory experience. They expect to see another video with a crayon or a coin, for example, and this expectation is so vivid that it can actually be mistaken for a real object.

'The science of magic is a fascinating area, and there are important practical applications. For example, our work builds upon previous studies that have shown how eyewitness testimony can vary from the facts. In understanding how people can be fooled, we can gain better understanding of how our minds construct our conscious experiences.'