In a bid to achieve maximal hipness and happiness, companies, particularly in the tech world, have collectively begun to create bizarre new positions or to attach peculiar names to the same old corporate paper-pushing nine-to-fives. A lot of these jobs have a bizarrely spiritual flavor—“evangelists” and “prophets”—while others try and infuse excitement where there is none—“Jedis” and “heroes.” Much of this might be a way of skirting around the grim reality that life in a cubicle is neither exciting nor godly, or that work on the retail line often lacks excitement and moral stakes. Earlier this week, I wrote about the rise of chief happiness officers. Now, here are 15 more completely ridiculous job titles:

1. Digital Prophet: AOL fills this position with something named “Shingy,” who holds dominion over profitable marketing strategies.

2. Retail Jedi: Companies (like customer management corporation Convergys) use this moniker for entry-level employees on the sales line. Sounds more demeaning than exciting.

3. Swiss Army Knife: A synonym for a generalist gofer, swiss army knives at companies like bitcore, a Pittsburgh software firm, have the double threat of utter willingness and the total capability of being used to any end by their employer.

4. Dream Alchemist: A dream alchemist (employed by tech start-ups such as Kyoger and QuickStep), which is also known the “head of creative” or the “lead designer,” finds ways to convert ideas into brands as annoyingly as possible.