Looking at the state of the mobile Internet, at least on the surface mobile Internet giants headed by FANG (Facebook, Amazon, Netflix, Google) are still vibrant. Then we can still with the sales of equipment as an example, the global mobile phone shipments began to decline in 2017 and it is still the case today. What does this show? It shows that the growth of users on the mobile side is slowing down, which also means that the traffic of the mobile Internet has stabilized, and the competition for traffic of all companies has become an “inventory competition.”

Although the Internet can solve the problem of information asymmetry and connectivity, it can’t solve the problem of resource supply and cost. In other words, it only can improves efficiency, so this is bound to have an upper limit of efficiency, and this upper limit cannot make be upgraded by traditional techniques.