Kramer, a self-proclaimed java connoisseur, launched a coffee brand last year as a second career. Now the 64-year-old rocker intends to open his first coffee shop, Joey Kramer’s Rockin’ & Roastin’ Café, at the intersection of Routes 1 and 1A in early spring. Kramer says the cafe will serve as the flagship location of a business he hopes to eventually grow into a national franchise.

Aerosmith drummer Joey Kramer has performed in Milan, Berlin, London, and 31 other cities on two tours with the band this year.

“It’s going to be a coffee house with a rock-star edge,” he said, “pretty much like nothing anyone has ever seen.”


The 1,500-square-foot shop seems better suited for Las Vegas than Massachusetts. It was designed around a “rock royalty” theme with plush furniture, dark crimson tones, and ornate moldings and fixtures. Rock memorabilia will line the ceilings, and screens flash legendary concerts.

Kramer’s drum set from a recent world tour will be lit up and visible from the road. The coffee brand’s dragon logo with illuminated eyes will be on a large sign outside near a 1,500-square-foot seasonal patio.

Signs play off the band’s hit singles, such as one reading “Walk This Way” to the bathroom and “Drive This Way” to the drive-through. Then there’s a baked good called “Janie’s Got a Bun.”

The drummer said his longtime friend Ernie Boch Jr., the car dealer, found the store’s location. Kramer partnered with Ron Mann, his brother-in-law and the current chief executive of Rockin’ & Roastin’, and Frank Cimler, his lawyer and the brand’s president, on the flagship shop.

Meanwhile, Kramer’s coffee brand is now in nearly 2,000 stores since it debuted a year and a half ago and he said sales are on track to hit $2 million this year. Kramer said he’s in talks with retailers overseas to offer his coffee in about 25 cities.


“The fact remains that I’ll put my coffee up against anything that is out there,” Kramer said. “From Starbucks to Peet’s to Dunkin’. That’s why I put my name on it and why I’m working so hard.”

The decor in the cafe will be rock-star lush, with plush furniture and walls decorated in black and crimson. Allevato Architects Rendering

Taryn Luna can be reached at taryn.luna@globe.com. Follow her on Twitter @TarynLuna.