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It's not easy to go missing when you're wearing fluorescent yellow but somehow Liverpool managed it.

After the dizzy heights of their opening weekend triumph over Arsenal, the Reds came crashing back down to earth at Turf Moor.

The club's garish new third kit is emblazoned with the words: 'Liverpool players must play like lions.'

It's a quote from former boss Gerard Houllier but here Jurgen Klopp's side carried all the threat of a tabby cat.

Forget the statistics, Burnley fully deserved their first league win over Liverpool since 1974.

The newly promoted Clarets produced the kind of quality in the final third that Liverpool so sorely lacked.

The hosts also avoided the kind of calamitous defensive errors which the Reds were guilty of.

Liverpool enjoyed 81% possession and had 26 shots on goal. But Burnley keeper Tom Heaton was rarely tested.

The blistering attacking football which blew Arsenal away in that remarkable second-half spell at the Emirates was conspicuous by its absence.

Where Liverpool were slick, creative and ruthless in the capital, against Burnley they were ponderous, predictable and toothless.

Standards slipped across the board. The lack of composure was alarming as the Reds repeatedly took the wrong option.

Burnley were content to let Klopp's side have the ball for long periods safe in the knowledge that they rarely looked like making it count.

Some of the faces may have changed since last season but Klopp's battle to eradicate Liverpool's habit of shooting themselves in the foot remains a work in progress.

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The Reds were architects of their own downfall as they gifted Burnley the lead inside two minutes.

Ragnar Klavan's cross-field pass didn't do Nathaniel Clyne any favours and as Burnley pressed, the right-back coughed up possession cheaply.

The outstanding Andre Gray pounced and fed Sam Vokes, who turned on the edge of the box and hammered emphatically past Simon Mignolet.

It was Vokes' first Premier League goal and the first time Burnley had scored against Liverpool in five top-flight meetings.

“I love clean sheets,” Klopp said this week. But he hasn't enjoyed one of them away from Anfield since February.

No accusing fingers could be pointed at Alberto Moreno this time after the much maligned Spaniard was dropped to the bench.

James Milner put in a decent shift at left-back but it remains an area of genuine concern for the season ahead.

The Reds' problems could have increased when Gray burst through soon after but Dejan Lovren got back to make a crucial sliding challenge.

Liverpool slowly settled and took up residence inside Burnley's half but chances remained at a premium.

Philippe Coutinho lit up the Emirates on the opening weekend but the little magician was without his wand at Turf Moor.

All the Brazilian provided here was a steady succession of wayward shots and overhit passes.

At one point Coutinho stood, hands on hips, chastising himself after knocking the ball straight out of play when he had the opportunity to release Milner down the left.

Coutinho wasn't the only one to be way off the pace as Roberto Firmino and Adam Lallana also struggled.

How Liverpool missed Sadio Mane, who was sidelined by a shoulder injury suffered in training.

Daniel Sturridge replaced him but the England striker couldn't put his stamp on the contest.

As Sturridge dropped deeper and deeper to get involved, there was no focal point in attack. Too often inviting balls were whipped into the penalty box with nobody bothering to attack them.

When Sturridge did briefly threaten he opted to hit it early and curled wide. Lallana turned in the box after latching on to Milner's low cross but the finish was tame.

Liverpool's corners were abysmal as they came up with an assortment of ways to waste them.

Eight minutes before the break Burnley went 2-0 up. Sturridge lost possession deep inside the Clarets' half and the hosts countered menacingly.

Klavan came off second best in a challenge with debutant Steven Defour on halfway and Liverpool were left exposed.

Defour raced forward and teed up Gray, who cut inside past both Henderson and Klavan before drilling a left-footer into the bottom corner. It was far too easy.

Suddenly, Burnley had scored more in one afternoon that they had managed in their seven previous home Premier League games.

Coutinho should have quickly reduced the deficit but ballooned high over the bar when well placed.

There was a reaction of sorts early in the second half as Liverpool showed greater urgency and desire. Coutinho and Firmino belatedly tested Heaton.

But the piece of inspiration Liverpool were crying out for didn't arrive.

Divock Origi came on for Sturridge but Burnley remained far too comfortable.

In fact Klopp's hunters became the hunted as the Clarets pressed relentlessly at times to force mistakes.

Liverpool weren't outplayed because Burnley didn't see enough of the ball for that to happen but they were certainly out-worked and out-thought.

Captain Jordan Henderson endured a miserable afternoon in midfield and £25million summer signing Gini Wijnaldum fared no better alongside him.

It was a surprise that Klopp left it so late to introduce Marko Grujic, who made an instant impact with a sweet strike that Heaton tipped over.

The young Serbian midfielder came on for his Premier League debut in place of Lallana with Moreno replacing Milner.

By then Liverpool were reduced to taking pot shots from ever ridiculous positions – it smacked of desperation.

A late fightback never looked likely with the Reds resigned to their fate.

This was a painful reality check after the dream start to the campaign at the Emirates.

The infuriating inconsistency which dogged Liverpool's progress last season remains.

New season, same old problems.

MATCH FACTS

Burnley: Heaton, Lowton, Keane, Mee, Ward, Boyd, Defour (Gudmundsson 56), Marney, Arfield, Gray (O'Neill 90), Vokes (Jutkiewicz 82).

Not used: Robinson, Tarkowski, Kightly, Darikwa

Liverpool: Mignolet, Clyne, Klavan, Lovren, Milner (Moreno 77), Henderson, Wijnaldum, Coutinho, Firmino, Lallana (Grujic 77), Sturridge (Origi 65).

Not used: Manninger, Can, Matip, Stewart.

Referee: Lee Mason

Goals: Vokes 2, Gray 37

Bookings: Henderson

Man of the match: Dejan Lovren. One of the few Liverpool players to do himself justice.