A 'welcome to Jersey City" sign is seen in August 2013.

Jersey City is looking for new logo and tagline for its branding and marketing efforts -- and NJ.com readers are being enlisted to help.

The contest, organized by the Jersey City Economic Development Corporation on behalf of the city, has narrowed the submissions to five local finalists. One will be selected and the designer will receive a $5,000 prize and consideration as part of the city's branding and marketing campaign.

Jersey City Mayor Steve Fulop and the EDC are asking NJ.com readers to vote in the poll for the best logo and tagline "to express how dynamic Jersey City is to residents, business owners, tourists and people looking to move here," officials said.

Four of the five finalists incorporated the Statue of Liberty into their designs. One design also incorporated the Colgate clock, the Landmark Loew's Jersey theater and the Liberty Science Center, but spelled "opportunity" incorrectly in the tagline.

The NJ.com poll is one component that will be factored into the scoring of the contest and selection of a winner. The online contest begins today and runs through Saturday.