Sleep

Wake up time varies between 6AM and 7AM as every day is different. Usually I'll make a coffee and go through my inbox and LinkedIn with BBC breakfast on in the background so I can keep half an eye on travel news etc

HIIT first thing in the morning gets rid of grogginess so I usually try and do something everyday. All my HIIT exercises are equipment free and alongside I use free-weights, meaning I can work out at home. Saves all that time/energy going to and from the gym!

Shower. I'll look at the 101 tasks I've got to do for the week and try and prioritise a plan for the day (usually consists of a digital note on my iPhone). I'm the sole person in the business so this usually means 2 hours of “admin”; encompassing anything from submitting VAT returns, ordering glassware to emailing buyers or arranging the dispatch of gin from my warehouse to a customer!

Working breakfast in front of my laptop. Porridge with banana and peanut butter (currently obsessed with Pip & Nut!)

Head to the station (often power-walking or a jog as I'm usually running late!) and catch a train into London. I'll have a few bars and restaurants lined up in close proximity to each other (such as Shoreditch) to visit with gin-laden backpack in tow. The next two hours are spent attempting to persuade bar managers that MUHU deserves a place behind the bar, or even better, in a cocktail!

30 minutes catching up on the 10+ emails I’ve received since morning

Lunch is whatever's nearby. I find that you're usually within a 2 minute walk of a Pret wherever you are in central London, so I pop in grab a tuna nicoise salad or a baguette. If I'm lucky enough to find one - Itsu is a treat (MASSIVE fan of Asian food). I eat lunch and reply to yet more emails

A couple of introductory calls with social media/marketing freelancers, distributors and potential investors. MUHU is really new to market and I don't find a lot of time to spend on social media, which is really crucial for a new brand, so I'm trying to find a reliable partner to help with some of the workload

I'm in the middle of a fundraising round at the moment so at least one afternoon will involve a strategy meeting to look ahead at the next 12-24m, exploring the best routes to market for MUHU and how to get the right distribution in place

Meet other founder(s) for a networking coffee (or, preferably cocktail!) I'm always amazed how many people are happy to share their stories and its reassuring the hear that everyone is in the same boat and facing the same challenges. Learning from other people's mistakes before you make them yourself if immeasurably valuable

Train home. Journey back takes me around an hour and I usually spend it scrolling through LinkedIn (I'm a bit of a LinkedIn addict)

Get home, cook food. Right now with the cold weather I'm cooking up lots of delicious, hearty bean stews, roasted sweet potato cubes (so addictive) and chicken. Time spent cooking in my kitchen really helps me to relax and get away from my phone for a bit. It's probably therapeutic in a similar way that yoga or meditation is to other people. Life is very hectic at the moment so downtime is key!

Slump on my bed to devour food in front of Netflix. Right now I'm watching Cheer

More Netflix

I try and go to bed and get away from screens (TV/phone) for about half an hour minimum before I go to sleep. Blue light tends to inhibit the sleep hormone melatonin meaning I can find it hard to sleep if I've had too much close to bed