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Two things I’m bullish on in 2018: Hooters and Crypto. So much so, in fact, that I’ve been wondering privately when those two things would combine to create a premium level, world class user experience. Looks like that time is now. Chanticleer Holdings, a franchisee owning 9 Hooters restaurants, announced yesterday that they are putting their customer loyalty programs on the blockchain. What is that exactly? Not completely sure, but you’re a total loser if you’re against it.

Forget the fact that I’m on record stating that those using the term “cryptocurrency” needed to rebrand. It’s too ominous to be stable, I naively thought. Hey, at the time it seemed like a good line that would in no way come back to haunt me. I’ve seen the light, though, and I’m currently living vicariouly through every crypto millionaire one comma club member I know.

Chanticleer Holdings Inc. (NASDAQ:BURG), the owners and operators of several fast casual restaurant brands, today announced plans to use MobivityMind, a blockchain-architected platform for commerce and customer communication across brands, to power their groundbreaking cryptocurrency customer loyalty and rewards program. “Eating a burger is now a way to mine for cryptocoins! Every meal enjoyed at any Chanticleer Holdings brand will accrue currency for the consumer that can be used for future meals or traded with other consumers. It transforms traditional consumer rewards into something that the consumer can control…” Mobivity’s Merit allows brands to create one-time use rewards which can be redeemed across brands and traded with virtually no fraud concern by leveraging the decentralized blockchain-based cryptocurrency paradigm. “We’re excited to see how consumers respond to the idea of getting real, transferrable, secure value in exchange for their loyalty to our brands,”

I love the idea of sitting down at a high-top table with the guys and talking Litecoin over a couple Big Daddies as “Slow Ride” plays in the background. “Hi Becca, I’ll do the Naked Wings, Honey BBQ of course, no fries, and a little Ethereum on the side if you know what I’m sayin.”

Man, this is so money. Chanticleer Holdings stock jumped 50% after the announcement, so you know it’s legitimate and in no way unstable. Get that electronic money, Hooters!.

[via Fortune]