According to Reuters, Disney CEO Bob Iger told analysts during the call that his company had not yet decides where it would house Marvel superhero films or Star Wars titles from Lucasfilm. Netflix's Ted Sarandos expects that Disney's service would be complementary to Netflix's, which still carries a ton of other family-centric entertainment. Sarandos is reportedly talking with Disney about keeping Marvel and Lucasfilm releases for 2019 and beyond.

Disney's not the only company that's looking to manage its own streaming system, of course. HBO, CBS, Starz and Hulu have their own original content in place to pull in regular subscribers. Sarandos also said that this move by Disney was expected. "That's why we got into the originals business five years ago," Sarandos told Reuters, "anticipating (that licensing content) may be not as easy a conversation with studios and networks."