Apple CFO Jeff Williams has unveiled the next generation of Apple Watch on stage at its big event today.

The new model is called Apple Watch Series 2. Adding to the splash proof feature of the original model, the new Apple Watch is actually swim proof. Apple Watch Series 2 adds swim tracking to the Workouts app including pool swimming and open water swimming. The Apple Watch speaker is the only unsealed part of the casing and it intelligently ejects water after a workout.

Apple Watch Series 2 features a new S2 chip with a faster dual-core processor and a new GPU with 2x graphics performance. The new display is also 2x brighter at 1000 nits, the brightest for any Apple display.

Built-in GPS is also included for outdoor running and walking without iPhone. Apple Watch Series 2 improves the pace and distant tracking and displays routes on the iPhone even when you don’t bring it along.

Apple Watch Series 2 adds a new ceramic (white) build option in addition to aluminum and stainless steel. Hermès is also introducing two new bands with Series 2.

Apple Watch Series 2 is also available in a new Nike+ version with a special version of the Sports band paired with the aluminum model watch. Nike+ Apple Watch is offered in four color options.

Apple also noted that its the #2 watch maker in the world in terms of revenue (behind Rolex) and #1 smart watch maker.

Apple Watch Series 2 starts at $369 (including Apple Watch Nike+). Apple Watch 1 gains the same S2 chip at $269 (without GPS and swimproof features). Pre-order starts September 9th ahead of release on September 16th. Nike+ models are coming in late October.

San Francisco — Today, Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming,* and built-in GPS so users can now run without an iPhone. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16. “We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.” Fitness & Health Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool. For swimmers, Apple developed all-new algorithms after hundreds of hours of research for two new workout options, pool and open water. Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn. With built-in GPS, Apple Watch Series 2 records precise distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone. Users can begin an outdoor workout immediately as Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings. Advanced Technology Apple pioneered the custom designed System in Package (SiP) for Apple Watch, and continues to develop this breakthrough technology with the second generation S2 chip. With a dual-core processor, the S2 chip takes performance to a new level, making Apple Watch up to 50 percent faster. In addition, a new GPU has been added, which delivers up to two times greater graphics performance. Apple Watch Series 2 also features a dramatically brighter display — at 1,000 nits, it’s more than two times brighter— making this the brightest display Apple has ever shipped, so it’s even easier to see important information at a glance when outside on a sunny day. watchOS 3 watchOS 3 features significantly improved performance that makes it even simpler to launch favorite apps instantly, either from the watch face or with the new Dock, which displays the latest information already updated in the background. New fitness and health capabilities include the breakthrough Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete, keeping friends and family motivated. There is also a customized experience for wheelchair users to close their Activity rings, in addition to dedicated workouts. Apple Watch is even more personal with new watch faces including Minnie Mouse, Activity and Numerals. Simply swipe edge-to-edge to swap out a new watch face and with the new Face Gallery in the Apple Watch app on iPhone, it’s even easier to customize watch faces and discover third-party apps. Apple Watch Line-up Apple Watch Series 2 is available with all the new fitness and health capabilities in lightweight aluminum or stainless steel cases, paired with a wide variety of gorgeous new band colors. Apple Watch Series 1 is available in lightweight aluminum and combines the new powerful dual-core processor and GPU with all the incredible features of the original Apple Watch, making it up to 50 percent faster and available to even more customers, starting at just $269 (US). Apple Watch Edition now comes in a beautiful ceramic, that embodies craftsmanship with a lustrous white case and all the incredible features of Apple Watch Series 2. Ceramic is one of the hardest materials in the world — more than four times harder than stainless steel — with a beautiful, white, pearl-like finish, making Apple Watch Edition extremely scratch-resistant.

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