Introducing caseable

By Bastien Allibert, caseable

Since 2010, caseable always has been about customization: crafting your product in a way that matters to you. We strongly believed that the future of cases was in the power of making them unique. Soon enough, we were hand-crafting accessories on demand for everything from laptops to eReaders exactly as our customers designed them online. We then quickly realized we could also make an impact in how people perceive their devices when they get rid of them for the latest generation.





The right place at the right time

We realized we were the company people were going to right after they bought a brand new tablet or smartphone, to protect it with a slick personal case. We were actually in the best place possible to educate our customers about electronic waste and planned obsolescence. That’s why at the time, we partnered up with the e-stewards label, who are taking action to create a sustainable value chain out of our e-trash.

When the world woke up to Dave Hakkens’ Phonebloks vision about modularity as way to fight against e-waste in 2013, we became really excited about Phonebloks’ project. It brought together three of the things that drive us every day as individuals: customization, looking cool & e-waste reduction.

Challenging status-quo practices

As a company, it also represented a unique chance to be part of something bigger than us; an attempt at rethinking current industry practices, and challenging them to benefit the consumer.

That is also something we were comfortable doing as we decided pretty early to go away from the standardized mass-industry practices and going back to craftsmanship and made-to-order products. After all, we already have modular products: our laptop sleeves are assemble piece by piece as per the customer’s wish, as they were designed via our online design tool. ;)

Added to that, the uncommon material we decided to work with was aiming at reducing impact on the environment; recycled PET from plastic bottles to produce our smartphone cases.

Looking forward



We are not yet exactly sure how we can contribute to the vision as a whole but we know we already have the set-up to support better looking modules on the modular smartwatch of Blocks or even customize each module’s shell on your future smartphone, like Google’s Project Ara suggested it. Our goal is clear though: accelerate change and increase people’s interest in modular electronics by making modules look even slicker. Making them more appealing is a good way to widen the audience, don’t you think?

Want to speak to Photography fans? Let them upload their Flickr stream on their modules shells.



Want to speak to cat-obsessed people? Let them have cute kittens on them.

You get the picture.

In a nutshell: the way is not paved with light, but our goal shines in the distant horizon.

This is however for us only the first step to something we are sure will turn consumer electronics upside down. We are really looking forward to work with the ever-creative Phonebloks community to shape the future of open-source customized accessories together. Help us to pave the way with light!