In an attempt to rebrand its current image as a place that only serves fatty fast food and super-size sodas, McDonald’s Corporation has launched a makeover campaign.

Titled “Rediscover What’s Under the Arches,” the marketing effort includes reaching out to stealth taste-makers like mommy and food bloggers to show them that the menu at the world’s largest fast food franchise (28 million people a day and counting) isn’t just French fries, Chicken McNuggets, Happy Meals, and hamburgers. It now includes more healthy items like oatmeal and fruit and yogurt parfaits.

On May 4, in what may seem like a visit to the lion’s den, the PR campaign came to Berkeley.

Call it a case of reverse marketing. What better way to challenge perceptions than by coming to a city with three farmers’ markets and a population that embraces all things organic, fresh, and local?

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