AUSTRALIANS are beginning to turn against Facebook, with an increasing number of users rejecting the culture of ''narcissism and self-absorption'' they say it promotes, according to the latest snapshot of the nation's mind and mood.

They are also more pessimistic about the future, increasingly worried about their job security, and scathing in their criticism of the Gillard government, but unsure whether a change to Tony Abbott's Coalition would make any difference.

Less enthusiastic about logging in ... Australians are becoming increasingly disillusioned with the Facebook culture of "narcissism and self-absorption". Credit:Getty Images

They are also more cynical about sport, seeing it as more about mass-market entertainment than sportsmanship or athleticism, and more aware that depression was ''a real issue for men''.

The six-monthly Ipsos Mackay Report, obtained by the Herald, paints a bleak picture of consumer sentiment, with 95 participants in 16 focus group discussions saying they had the same degree of pessimism - or worse - than they did a year ago.