The January issue of Kadokawa 's Young Ace magazine revealed on Monday that manga creator Puyo will launch a new manga in the magazine titled Urushiha Sarara wa Koi Nado Shinai (Sarara Urushiha Isn't Into Romance). The manga will launch on January 4. The magazine teases the story as centering on a romance story about a person who can't be upfront about their feelings.

Puyo posted a photo from the magazine on Monday with a teaser illustration for the manga.

Puyo 's The Disappearance of Nagato Yuki-chan ( Nagato Yuki-chan no Shōshitsu ) spinoff manga launched in Young Ace in 2009, and ended in August 2016. Kadokawa published the manga's 10th and final compiled book volume on February 4. Yen Press publishes the manga in North America, and it shipped the 10th volume on October 31.

The manga inspired a television anime adaptation in April 2015. Funimation streamed the series as it aired in Japan with both English subtitles and a dub . Funimation released the series on Blu-ray Disc and DVD in September 2016.