Goojje launched on January 14 2010

A new search engine and social network provider called Goojje has appeared online in China.

The site contains very similar branding to Google, and the final syllable "jje" sounds similar to the Mandarin word for older sister (jiejie).

Goojje's search results appear to be filtered for sensitive content in accordance with Chinese regulations.

Google has recently objected to those restrictions, but the new site appears to be urging it to remain in China.

Google said on 12 January that hackers had tried to infiltrate its software coding and the e-mail accounts of Chinese human rights activists, in a "highly sophisticated" attack.

The California-based firm - which launched in China in 2006 - said it would remain in China only if the government relaxed censorship.

According to the Reuters news agency, Goojje has a message on its site which reads: "Sister was very happy when brother gave up the thought of leaving and stayed for sister".

While Goojje sounds like "sister", the word Google sounds similar to the Mandarin word gege, which means "big brother".

Google has declined to comment.