11/25 12:45 p.m. UPDATE: A source has told Inside the Red Raiders Kliff Kingsbury has informed his team during a meeting minutes ago that he is no longer their coach.

Inside the Red Raiders has confirmed Kliff Kingsbury has been dismissed as head coach following the Red Raiders' 35-24 loss to Baylor on Saturday. Kingsbury's dismissal was originally reported by Kens5.

Texas Tech has announced a press conference for 2 p.m. Sunday at Jones AT&T Stadium where "Texas Tech Director of Athletics Kirby Hocutt will address the media regarding the future of the Red Raider football program."

The defeat marked Texas Tech's fifth consecutive loss to end the season at 5-7 overall and 3-6 in the Big 12--the Red Raiders third consecutive losing season and fourth in five years.

Kingsbury survived similar results each of the past two seasons and rampant speculation about his removal to the point Texas Tech athletic director Kirby Hocutt publicly announced his return following the regular season. Prior to the 2018 season, however, Hocutt made it clear he needed to see progress. Earlier this week on his local weekly radio show Hocutt communicated he hadn't seen enough consistent improvement.

"We've seen improvement at times. There has been moments that you see improvement," said Texas Tech athletic director Kirby Hocutt. "Again, I think and reflect to the competitive spirit that this team has shown week-in-and-week-out, but there are certain fundamental areas that continue to plague us as I mentioned earlier. It's discipline, it's penalties--that's a fundamental aspect of football--is the discipline and eliminating penalties.

"You've got to be able to run the football. You've got to be able to establish the running game to be balanced there and we've struggled with that. We've had injuries on the offensive line, but you have go to be able to make adjustments and move forward. Defensively we've seen improvement, especially against the run. We've stopped the run this year. We're still giving up an awful lot of yardage on the passing game. So, there are fundamental aspects; discipline, being balanced, having that ability to be balanced on offense, defensive success in being able to stop the run and control the pass is so critically important. Yes, there have been times that we've seen progress made this year, but when you're 5-6 it's hard to hold your hat on a lot of that progress because at the end of the day the only thing that matters is our record."

Kingsbury finishes with a 35-40 overall record, 19-35 in the Big 12 over six seasons. Texas Tech won one bowl game, the 2013 Holiday Bowl over No. 16 Arizona State, 37-23, under Kingsbury and lost two others--the 2015 Texas Bowl, 56-27, to No. 22 LSU and the 2017 Birmingham Bowl, 38-34, to No. 23 South Florida.

Perhaps even more damning than his 1-2 bowl record is Kingsbury's home record, especially in conference. Over the past three seasons Texas Tech is 2-10 against Big 12 opponents with two wins over only Kansas in that span.

"We have talked on this show about our expectations and where we aspire to be and wanting to be relevant, but you are what your record says you are." Hocutt said. "We're not where we expect to be and football is the ultimate team sport. You have 11 men on the field and you're only going to be as successful as each individual executes their responsibility. Unfortunately we just seem to continue to have lapses in focus, lack of discipline at certain times. Those mistakes, those penalties continue to affect us and the success we're not experiencing right now."

Kingsbury was one of the most prolific quarterbacks in Red Raider history. He finished his career as the all-time passer (now second to Graham Harrell) with 12,459 yards and 95 touchdowns from 1999-2002. Kingsbury also has the distinction of winning Spike Dyke's last home game in Lubbock and being Mike Leach's first Air Raid quarterback at Texas Tech.