A Kushner family pitch for Chinese investors to help finance the planned One Journal Square towers is once again putting a spotlight on potential conflicts of interest for the first family, according to reports by the Washington Post and New York Times.

Jared Kushner's sister, Nicole Meyer, made the pitch in Beijing for $150 million in financing, saying it would mean a lot to her family, the Times reported.

Jared Kushner has divested himself from the project now that he serves as an advisor to the president.

The pitch, to 100 potential investors meeting Saturday afternoon at the Ritz-Carlton Hotel, highlighted the controversial EB-5 program, which offers a path to citizenship for foreigners who invest at least a half-million dollars in American development projects, the Times said. The Washington Post report referred to it as an "investor visa.''

The project is on a long-vacant lot adjacent to the Journal Square Transportation Center where a strip of stores and the old Hotel on the Square once stood. Under other owners, the project languished for more than a decade, leaving the eyesore lot behind chain-link fencing.

Recently, signs of construction have started to pop up.

The project is across Sip Avenue from the old Jersey Journal building, 30 Journal Square, which was bought by a Kushner entity in 2013.