I never saw this coming. Shazam has completely transformed the TV Advertising experience. Big brands have already started embracing it. All you need to do is whip out your phone and Shazam the tune playing during the ad and it will direct you to a mobile site where you can directly buy the product.

Tide and Old Navy have been playing ads with Shazam nationally. Here is the Old Navy ad.

The Old Navy ad is very cool. You can buy the exact outfit the person is wearing on click of the “Shop The Look” button after you Shazam the song playing in the commercial.

Shazam has done something awesome for TV ads. Increase conversions! No longer do you have to direct the viewer to a website address. What are the chances that someone will whip out their phone and actually type in the web URL? Very low… I don’t think I have ever done it. Conversions from TV Ad -> product view -> purchase is going to be on the up and up!

Another major benefit is we can now have a better understanding of how well TV Advertisements perform.

Way to go Shazam! Brilliant name, brilliant technology, and now brilliant application to TV advertising.