

Steam has received complaints about the practice of putting fake screenshots. Titles like No Man’s Sky and many games from Gearbox have been guilty of this practice, which has come to be known colloquially as “bullshots.”

These screenshots misrepresent what the game looks like, by offering an idealized, doctored image of the game.

In a developer-facing post on Steamworks (via Facepunch), Valve told its developers to use real screenshots and not fake ones. We assume however that it’s okay for developers to use built-in screenshot systems or Nvidia’s Ansel to take cool pictures, as they contain a snapshot of actual gameplay.

Additionally, Steam is tired of developers who use screenshots overlaid with award text and concept artwork that have nothing at all to do with the gameplay experience and has advised developers to keep the section filled with screenshots only and nothing else.

Here’s what they wrote: