My former colleague Jon Wilner of the San Jose Mercury-News reported last week that Arizona received $28.6 million from the Pac-12 in the fiscal year 2015-16. That sum is similar to the other Pac-12 schools, an annual collection from media rights, and income from the NCAA basketball tournament and football bowl games.

Wilner’s report also disclosed that SEC schools were paid $40.5 million and that Big Ten schools were paid $34.8 million from annual conference revenues.

So how does Arizona keep up financially?

Two things happened last week that seem sure to be part of college sports over the next decade. One, the Cleveland Cavaliers will begin wearing a Goodyear logo on game jerseys next season.

By 2020, it’s possible all Arizona athletic teams, and those in the Pac-12, will have similar corporate logos on their game-day gear (in addition to Nike, Adidas or Under Armour). The Pac-12 could arrange the sponsorship from someone like DISH (but not DirecTV) for several million per school, per year.