GENDER stereotyping in advertising will be banned from next year, the regulator has announced.

It will be prohibited in Spring after a review by the Advertising Standards Authority (ASA).

Adverts always portray women as cleaning Credit: Getty - Contributor

Men are portrayed as being macho and building Credit: Getty - Contributor

New rules will not ban all forms of stereotyping, such as women cleaning or a man doing DIY tasks.

But a review found certain depictions were likely to be “problematic”.

They included a woman having sole responsibility for cleaning up her family’s mess and a man failing to carry out household tasks.

The Committees of Advertising practice (CAP), which writes advertising codes, said it was developing rules to help firms know “where to draw the line”.

The ASA said companies has responded positively to the plans.