Following an admission by Loblaws that the company has been overcharging for the cost of some packaged bread products and then attempting to make amends by offering customers a $25 grocery voucher, BC-based grocery chain Save-on-Foods is following suit with a similar plan.

There is only one difference: Save-On-Foods hasn’t done anything wrong.

However, according to Save-on-Foods president, Darrell Jones, the company still decided to go ahead and offer customers the voucher.

On Facebook, Jones writes that the company is “deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers.”

It is important, he continues, “for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity.”

Though he doesn’t call out Loblaws by name, Jones writes that one of his company’s competitors “who has admitted guilt” is providing a $25 shopping incentive to their customers.

“We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices,” he explains. ” So we’re making it easy for you to receive our own $25 offer, through our More Rewards program.”

In turn, Jones said his company will “will seek compensation from the bread suppliers involved, in due course.”

The $25 voucher can be used for anything in-store, or customers can opt to have the $25 donated to their local food bank.

“You have a right to choose how you spend your grocery shopping dollars,” Jones concludes. “On behalf of our 18,000 local team members, we thank you for choosing us.”

Information on how to register for the voucher is available here.

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