US baked snacks company Honey Maid has featured two married gay dads and their sons as part of its new ‘This is Wholesome’ campaign showcasing modern families.

The couple and their sons appear in one of a series of ads for the campaign that also features a family where the dad is a rocker with tattoos, and interracial family, a single father raising a kid, and an African American military family.

The ad features the couple’s son talking about his dad and papa’s homelife and how they always eat dinner together and share their best and worst moments of their day together.

‘It’s usually hard to come up with a worst,’ the boy says.

The couple talk about how they met in line at a coffee shop and one of the dads says it was love at first sight for him.

The boy also talks about how happy he was when his fathers brought home his baby brother – also born to a surrogate – and how he looks forward to playing with him when he’s older.

The commercial will likely be attacked by religious conservatives but a spokesperson for Honey Maid’s parent company Mondelez said Honey Maid was just reflecting a changing world.

‘We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,’ senior marketing director for biscuits at Mondelez Gary Osifchin said.

‘We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.’

Watch the video below