Imagine you have finished the perfect artwork for the latest update for your webcomic. You feel so proud about it you want to hang it on your wall. You want to post it immediately! You want everyone to see it! But before you can do that, you need to add dialogue between your characters.

And that’s where you get stuck. No matter where you place the speech balloons, you’re covering too much of your drawing. It all looks badly placed. You accidentally make a speech balloon that goes from side to side of the frame. It’s a major disaster! What did just happen and how can you avoid it? Let’s answer those questions now.

The charm about comics and webcomics is that they’re a combination of text and images. It’s true its main strength is the fact the reader can look at the art depicted, but a webcomic is never complete without dialogue or text.

However, filling your webcomic to the brim with text and dialogue is not how webcomics work. It’s rare to find the exception to these rules, such as Homestuck, and even then it’s only because of the difference in format. It’d be tedious to read a webcomic that has paragraph after paragraph crammed in a single frame!

As if all that wasn’t enough, you also have to remember that if you place the text badly, it’ll make the reader overlook the art you worked so hard on or even get confused, cardinal sins in this type of work. If you strive to be a webcomic author, you must understand how to place dialogue and text properly. That’s what this post is here for! Here are some handy tips that will allow your webcomic’s text shine without sacrificing anything in the process!

GREAT! WHERE DO I START?

Not so fast, enthusiastic creator! Lettering isn’t something you add in the end. You need to plan this carefully from the beginning. Webcomics are a visual medium, and that’s a double-edged sword. You can communicate a lot through art, but there’s not much space for dialogue unless you plan carefully from the very start. You can’t clutter the page with line after line after line!

That’s why, before starting to draw the page, you need to be aware how much dialogue you’ll have this time. Write it somewhere, analyze how much space you will need. Keep in mind the text is a piece of a larger picture, so to say. You can’t let it overshadow the rest of the page.

I’M DONE PLANNING.

Congratulations on completing the first step! Now you may start drawing. Whether you sketch on paper or digitally doesn’t matter, what matters is that you sketch. Why? Because this way you can plan where you’ll place the speech balloons. It’d be a shame if at the end your dialogue covered too much of the art, this can be easily prevented if you sketch. While you draw, imagine where you may be placing the speech balloon, and avoid drawing too much inside that small area. You also may adjust the size of the frames, leaving enough space for the speech balloons without having to sacrifice part of the art.

So you got your art done! Well done, now place the speech balloon. There are many speech balloons you may use, depending on what you want to communicate.

These are more like guidelines, the most used meanings for these type of speech balloons. You as the author of the webcomic have the liberty to adjust speech balloons according to your style and needs. You could modify speech balloons to make them fit a character. Color, shape, font, all that are qualities you can change according to situations. You’re the one who has the last word on the matter!

—Guilded Age

To keep your speech balloons orderly, try to accommodate the words in the shape of a square. Avoid long lines, occupy as little space as possible with the speech balloon. Make sure the tails are pointing at the character who is speaking. It doesn’t have to touch the character; all it needs to do is point in the general direction the character is at.

Angelica Maria, the author of Solstoria, mentioned this as her usual technique on how to accommodate text inside a speech bubble:

I try to keep the text in a speech bubble looking like a “Square”, so for example “Oh no, I’m being held accountable for my actions!” The middle line can be extended slightly depending on the shape of the bubble. This is just something I keep in mind, it’s not something you have to follow to a T or anything. I just want to make the lettering look somewhat good.

Wait, but how to position the speech balloons? Generally, it’ll be better to position them in a way that’ll guide the reader’s eyes in a natural direction – left to right, in other words. Take this for example:

—Girl Genius

See? The speech balloons are positioned in a way it’d be easy for the reader’s eyes to move towards the right. The dialogue always starts on the top left corner and moves either in an arch towards the bottom right corner or in the top and bottom parts of each frame. It’s not a requirement to set your speech balloons this way, but it’ll certainly make it easier for the reader to read!

To put it in a nutshell: as a rule of thumb, remember to direct the balloons placement in a way that leads from left to right or from top to bottom.

Another thing you have to remember and keep in mind if what font you’ll use for your lettering. What kind of font would be the best for your dialogue? Any font that’s legible at small sizes will be good. Maybe Comic Sans would be your first thought because, just as its name says, it was created for comics, and that is because Comic Sans is meant to be readable at small sizes. That doesn’t mean you have to limit yourself to using Comic Sans. There are many other fonts that could be useful to you!

I recommend you take a look at this website. It has many fonts that can be used in the comic book industry, and most of them would be good for your webcomic, no matter the genre. Some are paid fonts, but there are many fonts that are free to use and can be useful to you.

Here, take a look at some fonts you could use! Compare and decide!

Personally, I like how the Back Issues font and the Kid Kosmic font look!

Generally, it’s recommended you use all-caps in the webcomic, as it’ll be easier to read. Most of the fonts you’ll find for comics often only have capital letters, so most of the time you just will have to type without worrying about activating the all-caps function.

I HAVE THE FONT AND THE IMAGE. NOW WHAT?

Open your sketch or finished image in your software of choice. For the purpose of this post, I’ll suppose you have Photoshop. Most software you can use for these purposes have the same basic functions, so it doesn’t really matter.

Create a new layer above your image. This layer will hold the speech bubble itself – the writing will go in a different layer. Don’t start drawing ellipses or circles yet! Instead, write the text you want to use, and place it where you want it to be, and the size you want it to be. If the text tool didn’t automatically create a layer when you used it, manually make a new layer and place the text there. It’s a good idea to have one layer for each speech bubble, don’t lump all speech bubbles in the same layer.

Once you have the text written, you can make the speech bubbles themselves! The quick option would be to use the ellipsis tool and fill it with white color, but the result will end being rather generic. How about you try to draw the speech balloon by yourself? Use a tablet or, if you don’t have one, use the pen tool. It may take some practice, but this should give your webcomic a more professional look.

You don’t have to make the balloons perfectly round. As long as it’s decently round and doesn’t look like something splattered all over your image, you’ll be okay.

Remember to leave some space around your text, though! Constricting your dialogue into a speech balloon smaller than it is not a good idea.

See?

Also, there’s a technique that could make this easier for you. In Photoshop, there’s a special layer effect called ‘stroke’. If you configure it correctly, everything you draw on that layer will be surrounded by an outline. Make sure to configure it so there’s a black border, of two or three pixels wide, and that it’ll be placed externally. Use a brush with a white color to make the speech bubbles, it’ll immediately be outlined, with no additional effort on your part! If you want to recreate these characteristics in new layers without having to open the window again, all you have to do is duplicate the layer while it’s empty. That’ll give the same characteristics to the copied layers!

Those are the basics of speech balloons.

Dialogue isn’t the only text you may use in a webcomic, though. There’s also expository dialogue, like a monologue, thoughts or notes you’re adding to the page, for one reason or another. What to do, then?

—Between Failures

Usually, these are done in these rectangular boxes. These could be considered similar to speech balloons in many ways, and follow many of the tips and rules speech balloons have. When asked, the author of Between Failures said this:

I’ve only done this two or three times in the entire run of the comic. It’s not talking because it would make the character look insane if he monologued out loud to himself for a couple of pages. This is basically just expository narration to set up the premise of the comic in a single page.

How much expository narration is necessary for a webcomic? It’s not like there’s a definite answer to such question or a guideline you need to follow, but it may be worth remembering that webcomics are a visual medium. Sticking to the ‘show, don’t tell’ may be a good choice, since illustrating some of the exposition may help get it across better than text would, with the risk of breaking the pacing a bit. It all depends on the situation, so trust your intuition, ask yourself what you’d like to see!

I UNDERSTAND!

Excellent, I’m glad to hear that.

Oh, right, there’s one thing more you may want to hear about: can you stylize your speech balloons? Give them your own touch? By all means, go ahead! If you feel it’s appropriate for your webcomic and you think it looks good, then experiment all you want. Gauge how the speech balloons look in your webcomic, maybe ask for a few opinions…do everything you can so the end result is something you’re happy with.

It doesn’t have to be anything complicated. Simple measures such as a shadow or a border around your speech balloon can be quite effective to make your webcomic have a distinctive mark to make it stand out from the many, many webcomics available on the Internet.

—Solstoria

I started adding them because I removed the black outline on the bubbles and felt they looked better with a drop shadow and now concrete outline. I also removed the outline of the comic panels of Solstoria in general around that time too! I just did it because I wanted to try something different and I liked how it looked. I know Solstoria isn’t highly structured, but I enjoy experimenting with it.

As you can see, speech balloons aren’t something done spontaneously if you want professional results, but the effort will be worth it!

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I hope everything discussed in this post is of some use to you. Good luck to all your endeavors in the field of webcomics!