Holy Roman Emperor Maximilian commissioned this extraordinary, grandiose triumphal arch in around 1515 to glorify himself and his ancestors. Never a blueprint for a real arch, it was designed to decorate the walls of town halls and ducal palaces throughout the Empire. It was modelled on the arches of the emperors of ancient Rome and made by pressing a whopping 195 woodcuts onto 36 sheets of paper, to form a huge 3.57 by 2.95 metre composite print. Expressing the grandeur, nobility and (even if it does look a little top heavy) stability of the House of Hapsburg, it must be one of the most ornate propaganda posters in print history. The idea was to induce obedience in its central European audiences. As Neil MacGregor put it in Germany (2014), "it suggested (very economically) that at any moment the Emperor himself might arrive in triumph." For Maximilian, tessellated paper had several advantages to tessellated stone. It gave the artists involved access to an imaginative realm free of gravitational concerns. It was also cheaper and easier to disseminate — the first edition of the print ran to seven hundred copies. Most of its woodcuts were designed by Albrecht Dürer, from whom Maximilian commissioned two other gigantic self-glorifying composite prints, including a Triumphal Procession 54 metres in length. These prints are some of the earliest and finest examples of imperial propaganda, or “paper grandeur” as the art historian Hyatt Mayor has dubbed it.