Hello! My name is Jessica White. I am currently enrolled in the MSc Applied Psychology in Fashion course at the London College of Fashion located in London, England. This study is part my masters thesis for the course. Data from this study will be used for publishing or scientific purposes.



This study’s goal is to assess the relationship between culture and fashion. When beginning the study, you will need to complete an informed consent, and following that your demographic information will be collected. After this point, you will be randomly assigned to a condition and showed a variety of fashion images from designers. After viewing the images, you will be asked to complete a short questionnaire. In total, you will be viewing 10 images and completing two short questionnaires. This study should take no longer than 15 minutes to complete. Your answers will be kept anonymous and in an online database. There are no recognized risks for participating in this study. Participation in this study will provide valuable data and aid in the understanding of psychology’s role in fashion.



As always, you are a voluntary participant and can withdraw from this study at any point and without detriment. Additionally, you may request to withdraw your data or destroy your data at any point. All responses will be collected and stored on my personal online survey generator account. Once all data is collected, it will be exported onto a password-protected computer. Responses are anonymous, with the only information collected being your IP address. Participants will be identified by their IP address for emergencies only and to ensure individuals take the survey only once. Data will not be shared and will remain on my personal online survey generator account. If you choose to participate in this study, please only take this survey once.



If you have any questions regarding this study or need to contact me, please email me at: j.white3@arts.ac.uk. Should you wish to make a complaint on ethical grounds please contact Dr Jamie Gilham (j.gilham@arts.ac.uk), Secretary of the UAL’s Research Ethics Sub- Committee.

