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ALASKA PUBLIC OPINION RESEARCH SURVEY

October 15th to 21st, 2014 Sample size = 403; margin of error + 4.88%

INTRODUCTION AND METHODOLOGY

This report presents an analysi s of a survey of Alaskan statew ide likely 2014 General Election voters. The survey

measured properties of Alaskan vot ers' demographics, behaviors and att itudes. Research typically involves

estimating the characterist ics of a designated population. Because of the costs of conducting a census of al l items

in a population and the adequacy of sample results, sample statistics were used to make statistical inferences

concerning population parameters.

Four hundred and three (403) Alaskan likely voters were interviewed between October 15th and 21st, 2014.

Interviewing was conducted by telephone on a random digit basis. That is, computerized r andom numbers were

generated for the last two digits of t he suffix of each workable telephone prefix in Alaska. All Alaskan voters who

are accessible by telephone had an equal chance of being interviewed.

Of the 403 interviews, 318 (79.0%) wer e conducted on cellular phones and 85 (21.0%) on land-lines . All land-line

and cellular telephone households were called at least five times: during the evening (5:00 to 9:00 pm), day (11:00

am to 5:00 pm), and weekend (12:00 pm to 9:00 pm).

This survey is a true random digit survey fielded in Alaska by Hellenthal & Associat es. All other Alaska research

firms contract their fielding wor k to "outside" fi rms. They do not actually conduct the research themselves.

Therefore, their results are only as accurate as the "Outsi de" firm's quality control s. Hellenthal & Associates

develops their own sampling frame and constantly monitors the fielding to insure a high response rate and adequate

random sampling.

The areas of Alaska surveyed for the general population survey were as follows: