According to data from Direct Line for Business, older Britons are more likely to be faithful to their hairdresser, as 57pc of over 55s visit the same stylist, compared with 46pc of 18 to 34-year-olds.

The most loyal region is the north east, where nearly two thirds of people say they always go to the same hair professional, while less than half of people in the south west are loyal to one hairdresser, with most preferring to shop around.

Those who visit salons have on average eight trims per year, the data found, with Londoners getting trims most frequently – around 13 times per year.