PATRON, a Japanese platform based on Blockchain, aims to transform the market of social influencers by eliminating middlemen who take a significant share of the profits. The company is associated with Switchboard Live from Orlando, allowing users to publish a single live stream on different platforms and to develop the audience.

Broadcast at Once

The company is developing a sharing economy system could function in the same way as Airbnb, with influential positions buying "hosts", Cointelegraph previously reported. In addition, the PATRON smartphone app allows social media influencers to stream live video simultaneously on more than ten different platforms, including major social media such as Facebook Live, Periscope, YouTube. This system could give PATRON users a way to increase the number of views and increase their audience.

SAVE

According to PATRON, the company celebrates the fact that it will now be listed on HitBTC, one of the major exchanges of cryptocurrency. This means that they will have increased advertising and that they will also be able to charge a cash bonus for their token. A liquidity premium is the price premium that results from easier trading of a security. Illiquid assets such as real estate and physical assets are valued at a lower price due to increased liquidity risk.

HitBTC is a cryptocurrency center based in Europe that has been operating since 2014. They feature a significant amount of currency pairs and are now looking more into the processing of alt-coins. Writing Pat's coin on their service could help BOSS reach and increase the amount of money they raise in their Pre-ICO and ICO.

Long-term goal

On February 14, 2018, PATRON will begin his pre-ICO, and on March 1, 2018, they will open their public auction. This part of the fundraising phase is about raising the money needed to achieve their long-term goals.

With the emergence of companies like Instagram, Snapchat and Youtube, personalities can reach more people than ever before. And with reach comes an ability to sell things. The entire market of influencers is based on these personalities helping companies to advertise their products in exchange for compensation.

According to PATRON, the market is currently quite opaque – it's not easy for influencers to find customers. This has created the business of being an agent and connecting these two parts, but with that comes the fees that can be added up.

PATRON aims to become the company that uninterrupts agents and provides a new way to the influencers market. The company intends to use the money from its ICO to hire the developers needed to build the application and protocols that will be used on their platform. In addition, they want to establish a presence in San Francisco so that they can benefit from the network effects that occur there.