A subsidiary established by Mediafon in Moldova after winning the tender will have until May 2013 to install hardware and software and to adjust the number portability processes for the country’s mobile operator and, in the third quarter of 2013, for the landline operator.

Although Mediafon does not disclose any financial terms of the deal, Igoris Isakovas, head of the company’s central database division, mentioned the company’s expectations to generate 10 percent of total revenue from the number portability services within a couple of years. Mediafon posted 84 million litas (EUR 24.35m) revenues for 2011.

In mid-2010, Mediafon won a tender for the administration of number portability services in Georgia. Last year, it launched a similar project in Azerbaijan.

According to Isakovas, the company is interested in nearly all countries that still do not offer a possibility for users to change mobile service provider while retaining the same phone number. “We are watching the former USSR region most attentively and we also see huge potential in Africa.”