Last Thursday The Rose WROZ switched formats and changed their name to Fun101.3. In a hugely risky move, they will pretty much keep playing the same generic pop hits coupled with pop hits from the 80’s and 90’s. While larger metro markets continue to expand their music and station diversity, Lancaster area stations continue to double down on being hardly discernible from each other.

“If you think about it, Lancaster has a pretty broad spectrum of radio stations if you only acknowledge that Pop, Country and Classic Rock are the only 3 genres that exist.” Said Samantha Nolt of Leola.

Terrestrial Radio continues to be a dying medium, and let’s face it, it’s hard to keep up with streaming services that play exactly what you want to hear, with smaller commercial breaks or none at all, with a small subscription fee.

“I switched to Pandora and Spotify, I pay a couple bucks a month for Pandora and it’s ad free music, and the music I want to hear. If I want to hear Micheal Jackson’s ‘Beat it’ for the 50,000th time, I’ll go turn on Flashback Friday.” Said Jack Thompson of Elizabethtown.

A representative from Hall Communications, who owns WROZ, spoke with POL and had this to say: “If we continue to double down on our antiquated business models and refuse to change, terrestrial radio is a veritable cash cow. As long as we continue to make sure our listeners don’t have a choice and demonize people who even mention streaming services exist, while at the same time release our own sub par streaming apps. It’s all in branding, Last year it was iHeartRadio music awards, yet another ceremony where we give already successful musicians another pat on the back. This year it will be iHeartRadio dog food, and iHeartRadio flavored Mountain Dew.”