The Nylas team is a diverse bunch, so there was a need to break the ‘typical startup website’ mold. Plenty of websites look nice, but lack personality.

Our exploration was kicked off by exploring a variety of highly visual ideas that were actually unique and evocative, while still communicating the qualities of Nylas’ products.

The most important thing to design was the main page graphic, which would also be used as the image supporting their new product announcement.



Out of several concepts for this illustration and the general website design, we arrived at a retro-futuristic theme of space exploration. The hopeful exploratory spirit matched the ambition of Nylas perfectly, and the aesthetic is friendly and recognizable.