Cannes Lions has today announced Apple Inc. as the Creative Marketer of the Year 2019 in honour of its world-class creative communications and marketing initiatives.

21 May 2019

The highly-coveted award recognises an organisation that demonstrates sustained creative excellence in the marketing of their products across multiple platforms and distinguishes itself by embracing collaboration between partners and agencies to produce truly outstanding creative communications and marketing.

In 2018 the company won the Entertainment Lion for Music Grand Prix for 'Welcome Home', an ad directed by Spike Jonze for Apple HomePod that featured FKA Twigs dancing to Anderson .Paak's "Til It's Over" amid a riot of colour. The company also won the Brand Experience & Activation Lion Grand Prix and a Titanium Lion for 'Today at Apple', an in-store experience and community engagement campaign that reimagined the retail experience and provided education and product support. A further 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions were awarded across 10 different campaigns.

Simon Cook, Managing Director of Cannes Lions, said, "Apple Inc. is highly deserving of the Creative Marketer of the Year award. The company's marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands."