



Wendy's four for $4 value meal has been so successful; the Dublin-based burger giant is adding a new option.

Kicked off in October, the meal deal offered a Jr. Bacon Cheeseburger, chicken nuggets, fries and a drink for $4. Now, Wendy's is giving customers the option of a fried chicken sandwich in place of the cheeseburger -- the price remains $4.

The value meal lit a fire under much of Wendy's competition, leading Burger King to launch a five for $4 campaign that included similar items to Wendy's, but added a cookie. McDonald's offered a pick two for $2 menu. The value meal was so popular it significantly boosted Wendy's sales and earnings in the fourth quarter of 2015.

Though the four for $4 deal was announced as a limited-time offer, there doesn't look like it will be leaving Wendy's menu any time soon. And as the pretzel bacon cheeseburger showed, if it is popular enough, there might be a permanent place for it.