Note: The official Texas Tech athletics account appears to have deleted its tweet announcing the "Celebrate Cotton" blackout.

"Celebrate Cotton" is a recent mid-September Texas Tech tradition having to do with West Texas' textiles industry.

From the school's athletics site:

All Red Raider fans are urged to wear black to this year's Celebrate Cotton game against Arkansas, as the Red Raiders will debut throwback uniforms from the Zach Thomas era (1992-95).

Last year, fans wore all white for the "Celebrate Cotton" game against Texas State.

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Texas Tech associate athletic director/communications Blayne Beal responds: