This race was bought by the Ironman brand in July of 2019 after 16 years of operations. It was individually owned for it’s first 11 years and later owned by a Buffalo based corporation called Score This. That organization didn’t feel that it could continue to expand the race, which was the reason for the sell. This is the second Ironman branded race to come to Central New York, after Syracuse Ironman 70.3 which was discontinued in 2018. The race takes place in Geneva, New York, a charming city in the Finger lakes region which is known for having an abundance of wineries.

The swim will continue to take place in Seneca Lake, which is known for its clear waters. The swim course has been modified in comparison to years past. It used to start in the northeast corner of the lake, and finish into a a canal section leading to marinas. It will now begin in the northwest corner near the New York State Fingerlakes Welcome Center. Athletes will make a right-hand turn out of the marina and complete two left hand turns back to Lakefront Park. It will be a rolling start and athletes will be self-seeded.



The bike course takes athletes through the New York’s wine country with scenic views of the Finger Lakes. It is a one-loop course with rolling hills. It takes athletes from the shores of Seneca Lake and climbs out of the valley over to Cayuga lake. Athletes will then make a decent back to transition at Seneca Lake.



The run course begins with a short out and back along the Seneca Lake shore. It turns into a single loop when heading towards the city, Hobart and William Smith College, and the vineyard region. There are mostly rolling hills, some shaded sections, and gravel roads. A lot of the local townspeople in Geneva are involved with the race and will come out to support athletes. Many supporters will stand in front homes with hoses to water down and refresh the runners. The return to Seneca Lake offers a few downhills and flats that takes athletes to a finish on the lakefront path where they began.

