41% of Cable TV Customers Plan to Cut, Scale Back Service A new study by market research firms FocusVision and Zanthus found that a whopping 41% of pay TV subscribers (cable, satellite and telco) are planning to either cut back on or sever completely their subscriptions in the near future. The survey of 1,000 customers found that 41% of cable customers were planning to scale back or cut their cable connection, while just 16% of over the top streaming customers said the same thing. The report found that 51% of TV watchers use both traditional cable and a streaming video service (Netflix, Hulu, Amazon).

Given the poor support and unlimited price hikes all to familiar to most traditional cable customers, streaming customers were significantly more likely to recommend their provider. Pay TV also scored poorly on customer satisfaction for those same reasons. 27% of pay TV customers said they were satisfied with value and 41% were satisfied with customer care, compared to 59% and 62% for streaming video customers, respectively. Meanwhile, traditional pay TV subscribers still watch notably more television in general streaming customers do: 18 hours per week for traditional cable, versus 11 hours for streaming services. Younger folks also continue to be more likely to use streaming services, with 84% of survey participants under 34 years of age subscribing to a streaming service, compared to 75% of 35-44 year olds, and 60% of 45-54 year olds. Meanwhile, traditional pay TV subscribers still watch notably more television in general streaming customers do: 18 hours per week for traditional cable, versus 11 hours for streaming services. Younger folks also continue to be more likely to use streaming services, with 84% of survey participants under 34 years of age subscribing to a streaming service, compared to 75% of 35-44 year olds, and 60% of 45-54 year olds.







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Most recommended from 29 comments

amungus

Premium Member

join:2004-11-26

America 11 recommendations amungus Premium Member It's real simple... People are sick of $100+ tv. It's not worth it.



When Vue can cost about what cable used to, there's a problem.



When sling can do almost good enough for a fraction, that's a challenge.



When 99% of what's actually on most of the time, everyone wonders wtf they're paying for.



I'm debating Vue, vs the economy package from Cox. Either way, without promo pricing the "standard" cable package is over $80/mo. before fees etc. Sorry, but we can't do that on top of internet costs that are also bordering the same range, and one has to change soon. ... Not hard to guess which one will!



Heck, I'll even consider slower DSL. I'd hate to, but it's on the table... cahiatt

Premium Member

join:2001-03-21

Smyrna, GA 3 recommendations cahiatt Premium Member How much of that time difference is related to commercials? 18 hours per week for traditional cable, versus 11 hours for streaming services....



Wonder how much of that time difference is due to the commercials on live TV versus just watching less programming overall.

Anon1c038

@cox.net 2 recommendations Anon1c038 Anon Dropping DTV I'm moving in a few weeks and I'm cancelling directv. I don't watch it much and it's gotten so high it's not worth it.