At E3 today, Microsoft updated the Xbox One's controller to go with the new Xbox One S . If white isn't your thing, there will now also be an alternative—or, well, roughly eight million of them.

At the Xbox Design Lab you'll be able to pick custom colors for the front face, mushroom sticks, D-pad, and shoulder buttons. Custom controllers will cost $79.99, and you can get them engraved with your gamertag for another $9.99. Orders placed "by the end of August" will begin shipping to customers "in the beginning of September," according to the official site.























As you can see above, we went ahead and tested the shopping interface on the service's launch day, which reveals just how many color choices are available. Some buttons get more options than others, but the ultimate result is pretty danged granular. Also, players can add whatever dumb phrase they want to the controller's front face, as proven out in our gallery.