Seiko recently made a surprising announcement.



They have stated that they will discontinue series production of the ever-popular SARB017, SARB033, SARB035, and SBDX017 model wristwatches.



Ahh, their sun has finally set!



Nothing lasts forever, and businesses have to adapt and change with the times. I guess the same can be said for their products.



Current production is to be halted, production is to be discontinued, and they will no longer be available for purchase.



The SARB017 came out in November 2007, and the SARB033 and SARB035 went on sale in June 2008.

Those wristwatches have sold extremely well for more than 10 years.

Copyright Instagram/ @filiploveswatches

Copyright Instagram/ @travelmate200680

Copyright Instagram/ @lordnantucket





Thinking back, the SBDX017 has been sold for more than 15 years before the model change to the SBDX001.

Copyright Instagram/ @th3measure



I don’t understand their reasoning for halting production. However, all of them are Seiko wristwatches that launched divers watches, and were all well-loved for their basic simplicity that the Seiko brand is known for. They were all lovely watches.



However, since this is Seiko we are talking about, they are bound to make watches that are even more fantastic than before.



Good night, sweet prince(s).