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Canopy Growth Corp. is making a play for cannabis novices with most of the mild-dosage THC- and CBD-infused beverages that the Smiths Falls-based company unveiled Tuesday.

Of 13 beverages that contain what Canopy calls “distilled cannabis,” 10 are designed to have 2.5 milligrams or less of the psychoactive component THC per serving. Health Canada’s regulations set the THC limit for cannabis drinks at 10 mg per package.

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Canopy Growth is clearly targeting a different market than its counterparts are in the United States, where cannabis beverages with THC dosages of 100 mg or more are common.

Canopy Growth executives said their low-dosage drinks are meant to appeal to curious consumers who might never have got high before and who want a cannabis drink that’s roughly comparable to a beer or mixed drink in strength.

“One RTD (ready-to-drink cannabis beverage) is like having one beer,” said Canopy Growth CEO Mark Zekulin.