Motorola did it right when it relaunched its products in India, exclusively on E-commerce sites. The marketers were not only successful in breaking the touch and feel barrier, but also their phones did not shouted in the display shelves in brick-mortar-retail, lost in a hundred other models.

One more beautiful example, Goosebumps an online pickle store aiming at 12,000 crore indian pickle market is successful in conveying their quality in the product without any of their prickles sold in brick-mortar-retail stores.

There are countless cases where the consumer is making a decision to buy even without seeing the package or without the influence of it! No, you got me wrong, I did not say its the end of packaging design.

Surprisingly instead, All I’m trying to say is, this just opened up new frontiers and challenges in the field of packaging design!

Yes! We don’t need to worry about stack-ability and shelf sizes any more, we can just get rid of the annoying smile on that toothpaste package! and focus on delivering true delight to the customers. Are you really not bored with those rectangular cereal boxes? yeah, right!

Just see, how Oneplus has done this right! Translation: GoodBye #Samdung and hello @oneplus :) At the first glance the design and packaging are very successful !

When the product that was ordered online arrives at the home, the package serves to identify the product (providing confirmation that the desired item was received), conveys a sense of quality (providing reassurance), and can — if well designed — engage the buyer in a ritualistic experience when opening (providing surprise and delight). With online purchases, even the secondary package, e.g., the shipping case, can create a special moment of connection according to prsresearch.com.

Okay they forgot to add the package should even protect the content but hey, don’t you think thats kind of obvious?