Re: Signage

Okay, we need to stop this before someone gets hurt! I don’t think we should go with something that only hits the Republicans (Rich and Anzo’s latest aggressive options). Trying to narrow, these are my top picks *Strong Economy Safe America (agree on that order) Our dual strength message *Your vote has never mattered more. Hillary Clinton. President. Caucusing has never mattered more. Hillary Clinton. President. Our raise the stakes message *Our fights, are her fights (Sorry Mandy) Consistent with where we’ve been, about you *She’s got what it takes (or Hillary’s got what it takes) Her ability to get it done (but perhaps awkward on a sign) Agree. Good suggestion Sent from mobile device On Dec 29, 2015, at 4:57 PM, John Anzalone <john@algpolling.com<mailto:john@algpolling.com>> wrote: I would consider reversing Strong Economy, Safe America John Anzalone Partner Anzalone Liszt Grove Research (o) 334.387.3121 Website<http://algpolling.com/>| Twitter<http://twitter.com/anzaloneliszt>| LinkedIn<https://www.linkedin.com/pub/john-anzalone/5/aa2/563>| Facebook<http://facebook.com/anzaloneresearch> And I like the first of the two of Navin’s as well. I thought Safe America, Strong Economy worked when we showed it to groups, tieing together priorities with our strengths. + Teddy. Robby's take is that if we don't feel strongly about anything new as we group we should stick with what we have. Speak now or forever hold your peace. Thoughts on what Navin suggested? On Tue, Dec 29, 2015 at 6:13 PM, Navin Nayak <nnayak@hillaryclinton.com<mailto:nnayak@hillaryclinton.com>> wrote: a couple of ideas that are less about her and more to her vision and implicitly try to get at the stakes: Safe America, Strong Economy Securing the Future On Tue, Dec 29, 2015 at 5:48 PM, Kristina Schake <kschake@hillaryclinton.com<mailto:kschake@hillaryclinton.com>> wrote: Thanks Rich. We have to finalize it tonight if we are going to have new signage in January. If you have ideas please send. On Tue, Dec 29, 2015 at 5:45 PM, Rich Davis <rich@dixondavismedia.com<mailto:rich@dixondavismedia.com>> wrote: I’m still mulling/experimenting with how to do “stakes” in abbreviated form. I worry these two, while on-message, lack the galvanizing urgency required for the endgame (especially versus a “Join the Revolution” pitch happening on the other side). We have message to communicate, stakes to raise, and urgency to convey. In a perfect world, this endgame slogan would help our side with the emotive contrasts likely to evolve between now and February – Fresh v. Stale, Electric v. Static, Exciting v. Ho-Hum, etc. Anyway, still scribbling in the hopes something like that might emerge… Ran these by John who asked if either of these would work. Copying John and Robby in. Results Progressive who gets things done (too long but is there a way to capture that) On Tue, Dec 29, 2015 at 4:40 PM, Mandy Grunwald <gruncom@aol.com<mailto:gruncom@aol.com>> wrote: I'm for anything without "fight"...anything in our zone, not Sanders. Mandy Grunwald Grunwald Communications 202 973-9400<tel:202%20973-9400> On Dec 29, 2015, at 3:22 PM, Margolis, Jim <Jim.Margolis@gmmb.com<mailto:Jim.Margolis@gmmb.com>> wrote: I'll think about stakes... But Making a difference is really a yawner. Wouldn't change to that Jim Margolis Sent from my iPhone. Please excuse typos. On Dec 29, 2015, at 3:01 PM, Kristina Schake <kschake@hillaryclinton.com<mailto:kschake@hillaryclinton.com>> wrote: I ran it by Robby who said he likes it but thinks if we are going to change our branding his strong preference would be to hit on our most important message imperative about the stakes. I'm not sure how we do that in a tagline. He asked if this group could you think about that. If we cannot hit on that do people have strong feelings about changing to Making a Difference for You, or stick with what we have? We don't have to change, but felt that Fighting for You wasn't right anymore and we wanted to signal a change for the closing stretch. On Tue, Dec 29, 2015 at 2:50 PM, Mandy Grunwald <gruncom@aol.com<mailto:gruncom@aol.com>> wrote: Just talking to Joel. We throw out there: MAKING A DIFFERENCE. or MAKING A DIFFERENCE FOR YOU. Mandy Grunwald Grunwald Communications 202 973-9400<tel:202%20973-9400> ----- Sent from mobile device On Dec 29, 2015, at 11:14 AM, Kristina Schake <kschake@hillaryclinton.com<mailto:kschake@hillaryclinton.com>> wrote: Any other feedback on this. Binder was more in favor of the first one - Our fights, are her fights. Any other input? On Tue, Dec 29, 2015 at 1:14 PM, Joel Benenson <jbenenson@bsgco.com<mailto:jbenenson@bsgco.com>> wrote: I like Jim's changes Sent from my iPhone On Dec 29, 2015, at 11:07 AM, Margolis, Jim <Jim.Margolis@gmmb.com<mailto:Jim.Margolis@gmmb.com>> wrote: I’m also for the two Joel picked out. For signage, though, it should be Our fights, are her fights and She’s got what it takes or Hillary’s got what it takes Several options. As you know I have never liked "It's your time" Your fights are her fights Getting it Done Gets the job done Has what it takes She's got what it takes My two favorites and I think we can use both: Your fights are her fights She's got what it takes These both go to her strengths and are completely on our message. Joel Sent from my iPhone On Dec 29, 2015, at 7:59 AM, Kristina Schake <kschake@hillaryclinton.com<mailto:kschake@hillaryclinton.com>> wrote: We have been talking internally about changing our events signs in January to better reflect the latest research and signal a change to our closing argument. Right now we are using Fighting for Us. The only two other suggestions we have here are Join the Fight and It's Your Time​ to put the focus on voters, but realize neither really captures our message. If we are going to change the signs we need to finalize the new language by cob today to start production. I thought we would start this conversation and brainstorming via email, but if we want to get on the phone at some point today too that works. First, do you think we should change? Second, ideas on what the new sign should say? Once we have your input we'll loop in Robby, John and Huma to make a final decision. Thanks. -- Kristina Schake | Communications Hillary for America [http://www.slate.com/content/dam/slate/blogs/the_slatest/2015/04/12/hillary%20logo.jpg.CROP.promovar-mediumlarge.jpg] This email is intended only for the named addressee. It may contain information that is confidential/private, legally privileged, or copyright-protected, and you should handle it accordingly. If you are not the intended recipient, you do not have legal rights to retain, copy, or distribute this email or its contents, and should promptly delete the email and all electronic copies in your system; do not retain copies in any media. If you have received this email in error, please notify the sender promptly. Thank you. -- Kristina Schake | Communications Hillary for America [http://www.slate.com/content/dam/slate/blogs/the_slatest/2015/04/12/hillary%20logo.jpg.CROP.promovar-mediumlarge.jpg] -- Kristina Schake | Communications Hillary for America [http://www.slate.com/content/dam/slate/blogs/the_slatest/2015/04/12/hillary%20logo.jpg.CROP.promovar-mediumlarge.jpg] -- Kristina Schake | Communications Hillary for America [http://www.slate.com/content/dam/slate/blogs/the_slatest/2015/04/12/hillary%20logo.jpg.CROP.promovar-mediumlarge.jpg] -- Kristina Schake | Communications Hillary for America [http://www.slate.com/content/dam/slate/blogs/the_slatest/2015/04/12/hillary%20logo.jpg.CROP.promovar-mediumlarge.jpg] -- Kristina Schake | Communications Hillary for America [http://www.slate.com/content/dam/slate/blogs/the_slatest/2015/04/12/hillary%20logo.jpg.CROP.promovar-mediumlarge.jpg]