The weird and wonderful world of Internet memes may seem random and ephemeral. But one management company is taking this new kind of entertainment and helping its creators turn 15 minutes of web fame into actual profit. In the latest episode of the Dailymotion/Mashable series That Was Me, the spotlight is on Ben Lashes and his stable of meme makers. From Grumpy Cat to Keyboard Cat, Lashes is the leather-clad promotional machine behind some the web’s favorite feline phenomenons. He also offers an inside look at a brand new world of marketing.

BONUS: Meet the Cat Meme Team

Image: DailyMotion