It was a genius who thought of in-theater advertising. There is a captive audience and the large theater screen is hard to ignore. And unlike other mediums, depending on the movie, it can be assured that the advertising will reach intended audiences. Which is why the National Guard is running advertising during some of the more popular blockbuster movies.

I was surprised, though, by my reaction to the new National Guard/Three Doors Down music video-cum-advertisement. I was upset, visibly so. Why? The military cannot afford to give armor to soldiers in Iraq or give proper medical care for the wounded, yet they are paying Three Doors Down to cavort in a music video in an advertisement? How much money was wasted providing for their large entourage during the filming of this music video? I froze my ass off in Iraq because there were not enough winter coats to keep my squad warm, yet they have the resources to dump on a very slick advertisement?

Not to mention that it is tax-payer money that is funding this.

Thank you, Uncle Sam, I am glad to know where your priorities lie.