No matter the size of the gun-related tragedy, the NRA doesn’t normally let common decency get in the way of an opportunity to promote all things gun-related. Wednesday evening, however, NRA Women showed a new level of tastelessness, bordering on taunting, when it tweeted out this ill-timed story.

What NRA tweets while shooting of instructor by 9-yr-old is front page news: http://t.co/nTgmcKpWjf pic.twitter.com/mPImVpSb8D — Media Matters (@mmfa) August 27, 2014

The problem—aside from the obvious potential problem of children playing with guns—is one of timing, and general respect for those affected by a particularly tragic shooting death where a 9-year-old girl accidentally shot her shooting instructor after losing control while firing an Uzi at an Arizona shooting range. The story mentioned in the now-deleted tweet comes from the Women’s Outdoor Network and was posted last week, before the Arizona shooting. “[I]f children continually shoot the same bull’s-eye target, they can become tired, exhausted or bored,” the story reads. “Sometimes they want, or rather need, to have fun at the range. That’s when it’s time to introduce other types of targets to change things up, so children have fun at the range.”

