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IcoNYC Creating a new identity for a tech brand rooted in New York City. Squarespace is one of very few technology companies that can truly call NYC home. The city has inspired our attitude, our aesthetic, and our mission to democratize good design for every ambitious entrepreneur, artist, or visionary with a dream. As we began to rethink our brand identity, we knew we needed to find a way to make New York a bigger part of the story.

“New York has always been in the DNA of Squarespace.” David Lee, Squarespace

Communicating attitude through typography. The essence of New York is sophistication with an edge. It shows up in the architecture, the fashion, and the art that’s created here, as well as in the personalities of the people who make this city their home. The tension between those two ideas is expressed in the design of our headquarters at 8 Clarkson Street, and it was equally important to bring it into our typography. Magda Biernat Photography