Welcome to the official cruelty free K-beauty guide. This guide has been divided into four categories – vegan and cruelty free, cruelty free but non vegan, pending and black list. I’ve personally emailed every brand listed as cruelty free (and/or vegan) in this guide to ensure that they don’t test on animals at any point during the production of their products. To read our emails simply click the image or title of each company. Companies that are pending have been emailed and I’ve gotten no response or a response that needed clarification. Companies that are black listed conduct animal testing.

It’s true, as of 2018 animal testing is banned in Korea but don’t be fooled – Korean companies testing on animals in China is still very much legal and, in many cases, required by law. To be cruelty free a company cannot test on animals anywhere in the world. Companies that choose to sell in regions where animal testing is required by law do it out of pure greed, with no regard for the animals that are killed along the way. They always have an option to pursue a different market. Hopefully this guide helps you distinguish which companies are worth supporting and which ones prioritize their wallets over their morals.