Ivanka Trump hadn’t even landed in Morocco this week to promote women’s economic empowerment on behalf of President Trump before the social media sneers began.

“Ivanka Trump wants to be a queen so badly,” mocked one tweet. After arriving Wednesday, another wrote with outrage, “So far she's done two outfit changes.”

Ivanka, a regular on Twitter like her dad, only said, “Thank you to Her Royal Highness Lalla Meryem for a warm welcome to Morocco!”

More than any of her siblings, Ivanka and her husband, Jared Kushner, are harshly mocked by critics, mostly because of their official, unpaid positions in the West Wing as top advisers. But unlike Ivanka's two combative brothers, Donald Jr. and Eric, they don’t take the bait.

With the recent publication of two insider books about the Trump family in the White House, we are learning more about the president’s oldest daughter and most trusted confidant — and why she doesn’t react to complainers.

“I value the opinions of those I love. And those I work with. Anyone else? It’s all noise,” she told historian Doug Wead for his upcoming book, "Inside Trump's White House: The Real Story of His Presidency."

“On a very personal level, it can be very difficult, very challenging. Especially when it is wrong. Although I’m pretty thick-skinned,” she said, adding, “I choose to be happy and aim for impact. This is really important to me. I have no time for bitterness.”

Donald Trump Jr. wrote in his new book, Triggered: How the Left Thrives on Hate and Wants to Silence Us, that his sister faces constant media coverage that is “incredibly unfair and cruel.” Still, he said, “she’s able to rise above the vindictiveness.”

A close friend told us, “Ivanka has the unique ability to take so much incoming and still stay above the fray. That’s what distinguishes her.”

An impactful day in Morocco, where we furthered all 3 pillars of #WGDP 🇺🇸🇲🇦⬇️

💫 Women Prospering in the Workforce

💫 Women Succeeding as Entrepreneurs

💫 Women Enabled in the Economy pic.twitter.com/pRBLm8Pvbx — Ivanka Trump (@IvankaTrump) November 8, 2019

In fact, Kushner has a motto, said their friend: “We came to Washington with our dignity, and we will leave with it.”

The reaction to Ivanka Trump probably says more about her critics than her. Before her father ran for president, she was a popular magazine cover girl and heralded businesswoman. But as soon as he ran and she joined the campaign, her media fans turned on her.

“Before my father ran for president, Ivanka was the darling of those glossy magazines such as Vogue, Harper’s Bazaar, and Vanity Fair. Even the New York Times ran complimentary pieces about her. As my father’s chances to be elected improved, those same glossies and newspapers started publishing hit pieces on her,” said Donald Trump Jr.

“…surrounded by enemies and spies catching and perverting every word that falls from my lips or flows from my pen, and inventing where facts fail them.” -Thomas Jefferson’s reflections on Washington, D.C. in a letter to his daughter Martha.

Some things never change, dad! — Ivanka Trump (@IvankaTrump) October 31, 2019

It continued after the election when she was tasked to help in the efforts to expand domestic jobs, build support for the 2017 tax cuts, reform lapses in criminal justice, and campaign overseas for women’s economic equality and the Women’s Global Development and Prosperity Initiative endorsed by world financial groups and governments.

Despite criticism that she lacked the experience to help on those projects, they succeeded.

Now she is her father’s top emissary, his “secret weapon,” somebody who has immediate credibility on the world stage because international leaders know she speaks only for the president.

“When people talk to her, they know they have a direct line to the president. Because she’s his daughter, they know there isn’t some side game going on with her. Anything she says or does is sanctioned by the president,” said the friend.

And attacks be damned, wrote her brother. “We are Trumps, we don’t play the victim card.”

