Amazon Prime and Lovefilm are to be merged into one, creating a new Prime Instant Video service that sees all-you-can-eat movie streaming combined with Prime's next day delivery.

The move also brings a new pricing setup for Prime Instant Video, with the service costing £79 per year for both movies and full Amazon Prime membership.



The price not only brings the ability to stream from a catalogue of 15,000 movies and TV shows, but also unlimited next day delivery on Amazon products, as well as access to Kindle books to borrow.

For current Lovefilm users, all they will see is a rebrand and a new logo within what had been Lovefilm's apps, while pricing will stay the same. Those who currently pay for Amazon Prime will see video streaming added to the service at no extra cost.

Amazon's more blockbuster-orientated pay per view movie library will also be available within Prime Instant Video.



For those interested, Amazon is putting on an introductory offer of £49 for a full year of Prime Instant Video, which includes both streaming and next day delivery.

The service will launch on the February 26. Those who sign up before then will get the £49 deal.

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