



1 / 9 Chevron Chevron Photo: Courtesy of SooYoung Choi / @hotsootuff

At Coach’s celebrity-filled 75th anniversary party, everyone from Drew Barrymore to Michael B. Jordan came out to celebrate creative director Stuart Vevers’s latest collection. And it wasn’t only Hollywood stars in attendance. Girls’ Generation’s Sooyoung Choi joined the Coach gang and brought along with her a dose of K-pop glamour. As a girl group member and actress, Choi is known for headlining dramas like 38 Revenue Collection Unit and topping the charts with her bandmates. Selected as a friend of the brand back in 2015, Choi has been present at several of Coach’s events in Asia, but last night’s party gave her a chance to immerse herself in all things associated with the heritage of the house. She broadcast selfies beside Gary Baseman figurines to her millions of fans and got a look at the brand’s handbags.

While Choi takes her role as a Coach ambassador seriously, her consistently cute style is much broader than any one brand. She often opts for girlish Gucci dresses as she did at last week’s premiere of Derailed in Seoul or LACMA’s Art + Film Gala back in October. More casual moments call for streetwear staples like Alexander Wang logo sweaters for a post-performance coffee run, or denim cutoffs worn with ankle boots to take in a screening of The Magnificent Seven. Keeping things interesting, Choi mixes cutting-edge labels like Marques ‘ Almeida and Rick Owens with luxury standards from Balmain and Louis Vuitton. She regularly jets off to the next destination in head-to-toe designer gear, and even her airport style has developed a following. With a trip home on the horizon and plenty of Coach pieces from the latest collections, she’s sure to debut her latest attention-grabbing outfit very soon.