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An important part to succeeding in the MBA admissions process is understanding that you are marketing yourself to an MBA program similar to how a product is promoted to a consumer in the supermarket. A business school is your target market. By understanding the MBA programs needs, you can successfully position yourself to improve your chances of being accepted.

As an example, consider Columbia Business School. Located in New York City, and well known for its finance classes, you can understand that the program receives many applications from people wanting to work in finance. Columbia Business School, however, also wants to be considered as a top general management program. Columbia is looking for strong leaders, entrepreneurs, and others. As you submit your business school application to Columbia Business School, think about what the business school may need to complete their incoming class and try to become part of the solution.

This same example is relevant to all MBA programs: in order to be accepted, at some point you should step away from just what you are looking for. Think about the MBA programs goals and needs and how you can add and help fulfill those needs. As an example, a business school probably wants involved students, alumni who will remain in close contact, students who give back to the community and more. When you are done telling the admissions committee why you want to attend and what they can do for you, dont forget to show them what you can do for the MBA program as well.

For more robust guidance on your MBA application essays, check out the Stacy Blackman Consulting Essay Guide Series school specific guides with essay tips, sample essays, information on what your target schools value and more. Visit http://www.stacyblackman.com/essay-guides/ to learn more.