It's a gimmick, but a good one: Dodge makes it even more fun to buy a high-horsepower car by paying $10 per horsepower in dealer incentives.

The Challenger, Charger, and Durango lineups are eligible for the deals.

For instance, a 797-hp Challenger Hellcat Redeye nets a $7970 incentive.

The $10-per-horsepower cash allowance is valid on the entire Challenger lineup, including the SXT, SXT AWD, GT, GT AWD, RT, RT Scat Pak, Hellcat, and Hellcat Redeye. In other words, you buy a 2019 Challenger GT with the 305-hp Pentastar V-6, you get a $3050 incentive; spring for a 2019 Challenger Hellcat Redeye with the 797-hp V-8 and you get a $7970 incentive–easy, right?

Dodge

Same deal on the 2019 Charger four-door attuned for the difference in trims: Buy a Charger SXT, SXT AWD, GT, R/T, R/T Scat Pack, or Hellcat and get the $10-per-pony incentive.

The Dodge Durango gets in on the fun as well; the $10-per-pony incentive is good on 2019 Durango SXT, GT, Citadel, R/T, and SRT models.

Dodge doesn't want anyone to get the wrong impression, namely that these vehicles are piling up in dealer lots and this is quick way to move them out. Quite the contrary, the Challenger had its best year on record in 2018. The Charger is on track to make 2019 its third consecutive year of leading the U.S. large-car segment. And the Durango is having its best sales year since 2005.

Dodge

Dodge says the program is intended to reward power-crazed enthusiasts. We'll just drop this statement from Tim Kuniskis, global head of Alfa Romeo and head of passenger cars for Dodge, SRT, Chrysler and Fiat: "Since bringing the Charger and Challenger back to market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do."

We don't have the time or inclination to fact-check that hubristic cumulative horsepower figure, but we can prove he said it: check out Kuniskis spelling out the details in the video below.

Dodge

Basically, if you want a deal on a big, fat, stonking heap of pavement-scorching Mopar horsepower that'll annoy the neighbors and thrill the fellas down at the tire store, there's never been a better time to buy.

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