Trade Direct Insurance trades under it’s own brand name, in addition to multiple other brands including SelfBuild Insurance, and we were looking for a local marketing and design company to work across a range of channels and activities on these brands.

Appointment

Central to our supplier selection process was finding a local company that had experience across a range of clients in a number of sectors, that was a fit in terms of business practices and size, and possessed both digital and traditional marketing experience. JBPM ticked all of those boxes, as well as being appropriately priced and responsive to our needs.

Beat My Renewal

In September 2015, we planned an integrated campaign, offering customers and prospects the ability to save money on their Public Liability insurance. The campaign was to be led by radio, but running across email, website, PPC, social and our call centre. JBPM took the brief, interpreted it, played back some early scamps and then delivered a range of digital assets. We were very happy with the creative input and timeliness of deliverables, and these were a key part of a successful integrated campaign that saw new business records set.

Digital asset creation

We have briefed JBPM across a range of digital asset production, including display banners, social graphics, online images and infographics. These have required differing levels of creative input, but we have consistently enjoyed fresh thinking, as well as working with us to develop our brand personality, including a humorous take on the love-lives of tradespeople, where JBPM really worked their magic.

Offline creative

We have worked with JBPM on press ad creative, direct mail creative and the more mundane but equally necessary work to design and fulfil our pre-printed stationery needs. Like all areas of their work, we have been pleased with costs, accuracy and timescales.

Conclusion

Across a range of projects, and both the Trade Direct Insurance and SelfBuild Insurance brands, JBPM have consistently delivered against our expectations, helping us compete effectively in a competitive market. Their philosophy of quoting for the job, rather than quoting to a price has served us well, and they deliver against these quotes. We receive constructive, thought through and informed challenge and feedback which positions JBPM less as a supplier, and more as a trusted partner.

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