There's a silver lining for Chipotle lovers amid the chain's woes: their next Chipotle burritos could be free.

As Chipotle battles ongoing fallout from a string of high-profile foodborne illness outbreaks, the chain is increasing the amount of food it gives away to customers.

The restaurant chain has doubled the amount of free food stores can give away to customers, said co-CEO Monty Moran during an in-person interview Wednesday at the ICR conference, a closely watched investment conference that attracts retailers and restaurateurs.

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While the practice has existed at the company since the "old days," it had diminished, said CFO Jack Hartung during an interview. "We've always had it, but it just kind of drifted to such a low-grade level that it was kind of non-existent."