Table of Contents

1 Introduction (Page No. - 21)

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.3.1 Market Segmentation

1.3.2 Regions Covered

1.4 Years Considered for the Study

1.5 Currency Considered

1.6 Stakeholders

2 Research Methodology (Page No. - 25)

2.1 Research Data

2.1.1 Secondary Data

2.1.2 Primary Data

2.1.2.1 Breakup of Primary Profiles

2.1.2.2 Key Industry Insights

2.2 Market Breakup and Data Triangulation

2.3 Market Size Estimation

2.3.1 Top-Down Approach

2.3.2 Bottom-Up Approach

2.4 Market Forecast

2.5 Competitive Leadership Mapping Research Methodology

2.5.1 Vendor Inclusion Criteria

2.6 Assumptions for the Study

2.7 Limitations of the Study

3 Executive Summary (Page No. - 33)

4 Premium Insights (Page No. - 38)

4.1 Attractive Market Opportunities in the Automation Testing Market

4.2 Market By Testing Type, 2019

4.3 Market By Endpoint Interface, 2019�2024

4.4 Market Market Share of Top 3 Verticals and Regions, 2019

4.5 Market By Organization Size, 2019

4.6 Market Investment Scenario

5 Automation Testing Market Overview and Industry Trends (Page No. - 41)

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.1.1 Need to Provide Seamless End-User Experience With Reduced Time-To-Market

5.2.1.2 Demand for AI and ML in Quality Assurance and Testing Among Enterprises

5.2.2 Restraints

5.2.2.1 High Implementation Cost and Prevailing Manual Testing in the Automation Testing Market

5.2.3 Opportunities

5.2.3.1 Continuous Development in the It Sector

5.2.3.2 Increase in Consumption of Mobile-Based Applications

5.2.4 Challenges

5.2.4.1 Lack of Skilled Professionals

5.3 Industry Trends

5.3.1 Artificial Intelligence and Machine Learning

5.3.2 Continuous Testing

6 Automation Testing Market By Component (Page No. - 45)

6.1 Introduction

6.2 Testing Types

6.2.1 Adoption of Automated Testing to Reduce the Cycle Time By Decreasing Product and Integration Test Time Driving the Growth of the Testing Types Segment

6.3 Services

6.3.1 Need to Increase Software Testing Speed, Cut Manual Costs, and Maintain Product Quality Driving the Growth of the Services Segment

7 Automation Testing Market By Testing Type (Page No. - 50)

7.1 Introduction

7.2 Static Testing

7.2.1 Growing Demand for Left Shift Testing Across the Globe to Drive the Growth of the Static Testing Segment

7.3 Dynamic Testing

7.3.1 Growing Requirement for Automation in Functional and Non-Functional Testing Types to Drive the Growth of the Dynamic Testing Segment

8 Automation Testing Market By Dynamic Testing (Page No. - 54)

8.1 Introduction

8.2 Functional Testing

8.2.1 Adoption of Automated Testing to Achieve Productivity Improvement By Simplifying Testing Fueling the Growth of the Functional Testing Segment

8.3 Non-Functional Testing

8.3.1 Growing Demand for Quality Software Testing to Drive the Growth of the Non-Functional Testing Segment

8.3.2 API Testing

8.3.2.1 Need to Accelerate the Testing Process, Enhance Productivity and Agility, and Reduce Testing and Maintenance Cost Driving the Growth of the API Testing Segment

8.3.3 Security Testing

8.3.3.1 Growing Demand for Quality of Security Measures, Such as Policies, Standards, Guidelines, Procedures, Monitoring, and Escalation Processes to Drive the Growth of the Security Testing Segment

8.3.4 Performance Testing

8.3.4.1 Need for Improved Application Quality in Terms of Transaction Responsiveness, Speed, Scalability, and Stability Under a Variety of Load Conditions to Drive the Growth of the Performance Testing Segment

8.3.5 Compatibility Testing

8.3.5.1 Growing Demand for Automated Testing Compatible Across Interfaces and Platforms to Fuel the Growth of the Compatibility Testing Segment

8.3.6 Compliance Testing

8.3.6.1 Need to Provide Visibility Into Audit Results and Help Testing Teams Identify Systems That Deviate From Compliance Policy Driving the Growth of the Compliance Testing Segment

8.3.7 Usability Testing

8.3.7.1 Increasing Demand for Better User Convenience While Using an Application�s Interface to Fuel the Growth of the Usability Testing Segment

9 Automation Testing Market By Service (Page No. - 66)

9.1 Introduction

9.2 Advisory and Consulting

9.2.1 Need to Improve Customer Experience, Lower Total Cost of Ownership, and Reduce Client Complaints Driving the Demand for Advisory and Consulting Services

9.3 Planning and Development

9.3.1 Need to Control the Risks Associated With Test Failures Driving the Demand for Planning and Development Services

9.4 Support and Maintenance

9.4.1 Growing Need to Provide Rapid Resolution of Incidents and Consistent Service Levels Driving the Demand for Support and Maintenance Services

9.5 Documentation and Training

9.5.1 Need to Provide an Objective Assessment of a Software Product�s Quality in the Current as Well as Updated Versions Driving the Demand for Documentation and Training Services

9.6 Implementation

9.6.1 Need to Derive Tangible Benefit From Test Automation to Drive the Demand for Implementation Services

9.7 Managed

9.7.1 Growing Need to Reduce Infrastructure Complexity and Operational Cost Driving the Demand for Managed Services

9.8 Others

10 Automation Testing Market By Endpoint Interface (Page No. - 75)

10.1 Introduction

10.2 Mobile

10.2.1 Need to Test Increasing Mobile Software Applications Developed Across Operating Systems Driving the Growth of the Mobile Segment

10.3 Web

10.3.1 Need to Meet the Evolving Market Demands and Customer Expectations Across Web Applications Driving the Growth of the Web Segment

10.4 Desktop

10.4.1 Need to Test the Desktop Applications in Multiple Environments With Different System Configurations Driving the Growth of the Desktop Segment

10.5 Embedded Software

10.5.1 Need to Ensure the Quality of Concerned Embedded Software Driving the Growth of the Embedded Software Segment

11 Automation Testing Market By Organization Size (Page No. - 81)

11.1 Introduction

11.2 Small and Medium-Sized Enterprises

11.2.1 Demand for Seamless Business Operability, Increased Productivity, and Dynamic Business Processes to Drive the Adoption of Automation Testing Among Small and Medium-Sized Enterprises

11.3 Large Enterprises

11.3.1 Need to Certify the Smooth Functioning of the Business Operations and Enhance Customer Satisfaction Driving the Adoption of Automation Testing Among Large Enterprises

12 Automation Testing Market By Vertical (Page No. - 86)

12.1 Introduction

12.2 Banking, Financial Services, and Insurance

12.2.1 Increased Demand for Software Development Across Interfaces and Platforms to Drive the Adoption of Automation Testing in the BFSI Vertical

12.3 Automotive

12.3.1 Need to Test Increasing Software Applications for Automobiles to Drive the Adoption of Automation Testing in the Automotive Vertical

12.4 Defense and Aerospace

12.4.1 Need to Automate Testing Process to Transform the Traditional Processes and Systems Driving the Adoption of Automation Testing in the Defense and Aerospace Vertical

12.5 Healthcare and Life Sciences

12.5.1 Need to Enhance the Performance of Healthcare Applications Driving the Adoption of Automation Testing in the Healthcare and Life Sciences Vertical

12.6 Retail

12.6.1 Increasing Need of Cloud Computing Models for Both Running Application and Testing Function to Drive the Adoption of Automation Testing in the Retail Vertical

12.7 Telecom and IT

12.7.1 Need to Improve System Efficiency and Cost Reduction With Scriptless Automation and Automated Frameworks Driving the Adoption of Automation Testing in the Telecom and IT Vertical

12.8 Manufacturing

12.8.1 Need to Perform Non-Signaling Tests on Connected Devices and Support Cellular and Non-Cellular Standards Driving the Adoption of Automation Testing in the Manufacturing Vertical

12.9 Logistics and Transportation

12.9.1 Need to Detect and Mitigate Threats and Vulnerabilities in Applications By Ensuring the Proper Assessment of Compliances Driving the Adoption of Automation Testing in the Logistics and Transportation Vertical

12.10 Energy and Utilities

12.10.1 Increasing Demand for Digital Transformation to Drive the Adoption of Automation Testing in the Energy and Utilities Vertical

12.11 Media and Entertainment

12.11.1 Need for Speed and Flexibility to Automate Applications Driving the Adoption of Automation Testing in the Media and Entertainment Vertical

12.12 Others

13 Automation Testing, By Region (Page No. - 100)

13.1 Introduction

13.2 North America

13.2.1 United States

13.2.1.1 Advanced IT Infrastructure and the Presence of Multiple Players to Contribute to the Growth of Automation Testing Market in the US

13.2.2 Canada

13.2.2.1 Increasing Adoption of New Technologies to Drive the Growth of Market in Canada

13.3 Europe

13.3.1 United Kingdom

13.3.1.1 AI and ML Based Automation Testing Tools to Increase the Demand for Automation Testing Applications in the UK

13.3.2 Germany

13.3.2.1 Existing Ecosystem to Increase the Need for Automation Testing Applications in German Organizations

13.3.3 France

13.3.3.1 Growing Adoption of Automation Testing Applications to Improve the Time-To-Market and Reduce the Overall Software Development Cost in France

13.3.4 Rest of Europe

13.4 Asia Pacific

13.4.1 Australia and New Zealand

13.4.1.1 Presence of Local and International Players to Contribute to the Growth of Automation Testing Market in ANZ

13.4.2 Japan

13.4.2.1 Growing Adoption of Industry 4.0 to Spur the Demand for Automation Testing Applications in Japan

13.4.3 China

13.4.3.1 Already Existing Economy to Enhance the Growth of Automation Testing Market in China

13.4.4 Rest of Asia Pacific

13.5 Middle East and Africa

13.5.1 Middle East

13.5.1.1 Digitalization of Core Business Functions to Drive the Growth of Automation Testing Market in the Middle East

13.5.2 Africa

13.5.2.1 Cloud-Based Solution to Boost the Overall Growth of the Market in Africa

13.6 Latin America

13.6.1 Brazil

13.6.1.1 Increasing Cloud Adoption to Boost the Growth of Market in Brazil

13.6.2 Mexico

13.6.2.1 Investment From Multinational Companies to Boost the Growth of Market in Mexico

13.6.3 Rest of Latin America

14 Competitive Landscape (Page No. - 133)

14.1 Introduction

14.2 Competitive Leadership Mapping

14.2.1 Visionary Leaders

14.2.2 Dynamic Differentiators

14.2.3 Innovators

14.2.4 Emerging Companies

14.3 Competitive Scenario

14.3.1 New Product Launches and Product Enhancements

14.3.2 Partnerships and Collaborations

14.3.3 Mergers and Acquisitions

15 Company Profiles (Page No. - 140)

(Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

15.1 IBM

15.2 CA Technologies

15.3 Micro Focus

15.4 Capgemini

15.5 Microsoft

15.6 Tricentis

15.7 SmartBear Software

15.8 Parasoft

15.9 Cigniti Technologies

15.10 Ranorex

15.11 Eggplant

15.12 Keysight Technologies

15.13 Sauce Labs

15.14 Applitools

15.15 AFour Technologies

15.16 Invensis Technologies

15.17 QA Mentor

15.18 Testim

15.19 Codoid

15.20 Mobisoft Infotech

15.21 Infostretch

15.22 ThinkSys

15.23 Astegic

15.24 Cygnet Infotech

15.25 QualityKiosk Technologies

15.26 QAsource

15.27 Froglogic

15.28 Worksoft

*Details on Business Overview, Products, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 192)

16.1 Discussion Guide

16.2 Knowledge Store: Marketsandmarkets� Subscription Portal

16.3 Available Customizationss

16.4 Related Reports

16.5 Author Details



List of Tables (97 Tables)

Table 1 United States Dollar Exchange Rate, 2016�2018

Table 2 Factor Analysis

Table 3 Evaluation Criteria

Table 4 Automation Testing Market Size and Growth Rate, 2017�2024 (USD Million, Y-O-Y %)

Table 5 Market Size By Component, 2017�2024 (USD Million)

Table 6 Testing Types: Market Size By Region, 2017�2024 (USD Million)

Table 7 Services: Market Size By Region, 2017�2024 (USD Million)

Table 8 Automation Testing Market Size, By Testing Type, 2017�2024 (USD Million)

Table 9 Static Testing: Market Size By Region, 2017�2024 (USD Million)

Table 10 Dynamic Testing: Market Size By Region, 2017�2024 (USD Million)

Table 11 Market Size By Dynamic Testing, 2017�2024 (USD Million)

Table 12 Functional Testing: Market Size By Region, 2017�2024 (USD Million)

Table 13 Automation Testing Market Size, By Non-Functional Testing, 2017�2024 (USD Million)

Table 14 API Testing: Market Size By Region, 2017�2024 (USD Million)

Table 15 Security Testing: Market Size By Region, 2017�2024 (USD Million)

Table 16 Performance Testing: Market Size By Region, 2017�2024 (USD Million)

Table 17 Compatibility Testing: Market Size By Region, 2017�2024 (USD Million)

Table 18 Compliance Testing: Market Size By Region, 2017�2024 (USD Million)

Table 19 Usability Testing: Market Size By Region, 2017�2024 (USD Million)

Table 20 Automation Testing Market Size, By Service, 2017�2024 (USD Million)

Table 21 Advisory and Consulting: Market Size By Region, 2017�2024 (USD Million)

Table 22 Planning and Development: Market Size By Region, 2017�2024 (USD Million)

Table 23 Support and Maintenance: Market Size By Region, 2017�2024 (USD Million)

Table 24 Documentation and Training: Market Size By Region, 2017�2024 (USD Million)

Table 25 Implementation: Market Size By Region, 2017�2024 (USD Million)

Table 26 Managed: Market Size By Region, 2017�2024 (USD Million)

Table 27 Others: Market Size By Region, 2017�2024 (USD Million)

Table 28 Automation Testing Market Size, By Endpoint Interface, 2017�2024 (USD Million)

Table 29 Mobile: Market Size By Region, 2017�2024 (USD Million)

Table 30 Web: Market Size By Region, 2017�2024 (USD Million)

Table 31 Desktop: Market Size By Region, 2017�2024 (USD Million)

Table 32 Embedded Software: Market Size By Region, 2017�2024 (USD Million)

Table 33 Automation Testing Market Size, By Organization Size, 2017�2024 (USD Million)

Table 34 Small and Medium-Sized Enterprises: Market Size By Region, 2017�2024 (USD Million)

Table 35 Large Enterprises: Market Size By Region, 2017�2024 (USD Million)

Table 36 Automation Testing Market Size, By Vertical, 2017�2024 (USD Million)

Table 37 Banking, Financial Services, and Insurance: Market By Region, 2017�2024 (USD Million)

Table 38 Automotive: Market Size By Region, 2017�2024 (USD Million)

Table 39 Defense and Aerospace: Market Size By Region, 2017�2024 (USD Million)

Table 40 Healthcare and Life Sciences: Automation Testing Market Size, By Region, 2017�2024 (USD Million)

Table 41 Retail: Market Size By Region, 2017�2024 (USD Million)

Table 42 Telecom and IT: Market Size By Region, 2017�2024 (USD Million)

Table 43 Manufacturing: Market Size By Region, 2017�2024 (USD Million)

Table 44 Logistics and Transportation: Market Size By Region, 2017�2024 (USD Million)

Table 45 Energy and Utilities: Market Size By Region, 2017�2024 (USD Million)

Table 46 Media and Entertainment: Market Size By Region, 2017�2024 (USD Million)

Table 47 Others: Market Size By Region, 2017�2024 (USD Million)

Table 48 Automation Testing Market Size, By Region, 2017�2024 (USD Million)

Table 49 North America: Market Size By Component, 2017�2024 (USD Million)

Table 50 North America: Market Size By Testing Type, 2017�2024 (USD Million)

Table 51 North America: Market Size By Dynamic Testing, 2017�2024 (USD Million)

Table 52 North America: Market Size By Non-Functional Testing Type, 2017�2024 (USD Million)

Table 53 North America: Market Size By Service, 2017�2024 (USD Million)

Table 54 North America: Market Size By Endpoint Interface, 2017�2024 (USD Million)

Table 55 North America: Market Size By Organization Size, 2019�2024 (USD Million)

Table 56 North America: Market Size By Vertical, 2017�2024 (USD Million)

Table 57 North America: Market Size By Country, 2017�2024 (USD Million)

Table 58 Europe: Automation Testing Market Size, By Component, 2017�2024 (USD Million)

Table 59 Europe: Market Size By Testing Type, 2017�2024 (USD Million)

Table 60 Europe: Market Size By Dynamic Testing, 2017�2024 (USD Million)

Table 61 Europe: Market Size By Non-Functional Testing Type, 2017�2024 (USD Million)

Table 62 Europe: Market Size By Service, 2017�2024 (USD Million)

Table 63 Europe: Market Size By Endpoint Interface, 2017�2024 (USD Million)

Table 64 Europe: Market Size By Organization Size, 2019�2024 (USD Million)

Table 65 Europe: Market Size By Vertical, 2017�2024 (USD Million)

Table 66 Europe: Market Size By Country, 2017�2024 (USD Million)

Table 67 Asia Pacific: Automation Testing Market Size, By Component, 2017�2024 (USD Million)

Table 68 Asia Pacific: Market Size By Testing Type, 2017�2024 (USD Million)

Table 69 Asia Pacific: Market Size By Dynamic Testing, 2017�2024 (USD Million)

Table 70 Asia Pacific: Market Size By Non-Functional Testing Type, 2017�2024 (USD Million)

Table 71 Asia Pacific: Market Size By Service, 2017�2024 (USD Million)

Table 72 Asia Pacific: Market Size By Endpoint Interface, 2017�2024 (USD Million)

Table 73 Asia Pacific: Market Size By Organization Size, 2019�2024 (USD Million)

Table 74 Asia Pacific: Market Size By Vertical, 2017�2024 (USD Million)

Table 75 Asia Pacific: Market Size By Country, 2017�2024 (USD Million)

Table 76 Middle East and Africa: Automation Testing Market Size, By Component, 2017�2024 (USD Million)

Table 77 Middle East and Africa: Market Size By Testing Type, 2017�2024 (USD Million)

Table 78 Middle East and Africa: Market Size By Dynamic Testing, 2017�2024 (USD Million)

Table 79 Middle East and Africa: Market Size By Non-Functional Testing Type, 2017�2024 (USD Thousand)

Table 80 Middle East and Africa: Market Size By Service, 2017�2024 (USD Million)

Table 81 Middle East and Africa: Market Size By Endpoint Interface, 2017�2024 (USD Million)

Table 82 Middle East and Africa: Market Size By Organization Size, 2019�2024 (USD Million)

Table 83 Middle East and Africa: Market Size By Vertical, 2017�2024 (USD Thousand)

Table 84 Middle East and Africa: Market Size By Country, 2017�2024 (USD Million)

Table 85 Latin America: Automation Testing Market Size, By Component, 2017�2024 (USD Million)

Table 86 Latin America: Market Size By Testing Type, 2017�2024 (USD Million)

Table 87 Latin America: Market Size By Dynamic Testing, 2017�2024 (USD Million)

Table 88 Latin America: Market Size By Non-Functional Testing Type, 2017�2024 (USD Thousand)

Table 89 Latin America: Market Size By Service, 2017�2024 (USD Million)

Table 90 Latin America: Market Size By Endpoint Interface, 2017�2024 (USD Million)

Table 91 Latin America: Market Size By Organization Size, 2019�2024 (USD Million)

Table 92 Latin America: Market Size By Vertical, 2017�2024 (USD Thousand)

Table 93 Latin America: Market Size By Country, 2017�2024 (USD Million)

Table 94 Evaluation Criteria

Table 95 New Product Launches and Product Enhancements, 2018�2019

Table 96 Partnerships and Collaborations, 2017�2019

Table 97 Mergers and Acquisitions, 2018�2019





List of Figures (58 Figures)



Figure 1 Global Automation Testing Market: Research Design

Figure 2 Research Methodology

Figure 3 Market Size Estimation Methodology: Bottom-Up and Top-Down Approaches

Figure 4 Global Automation Testing Market to Witness Significant Growth During the Forecast Period

Figure 5 Services Segment to Grow at a Significant CAGR During the Forecast Period

Figure 6 North America to Account for the Highest Market Share in 2019

Figure 7 Fastest Growing Segments of the Automation Testing Market

Figure 8 Need to Provide Seamless User Experience With Reduced Time-To-Market and Adoption of AI/ML in QA and Testing Driving the Growth of the Automation Testing Market

Figure 9 Dynamic Testing Segment to Account for a Higher Market Share During the Forecast Period

Figure 10 Web Segment to Account for the Highest Market Share During the Forecast Period

Figure 11 Banking, Financial Services, and Insurance Vertical, and North America to Account for the Highest Market Shares in 2019

Figure 12 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period

Figure 13 Asia Pacific to Emerge as the Best Market for Investments in the Next 5 Years

Figure 14 Drivers, Restraints, Opportunities, and Challenges: Automation Testing Market

Figure 15 Services Segment to Dominate the Market During the Forecast Period

Figure 16 North America to Have the Largest Market Size During the Forecast Period

Figure 17 Asia Pacific to Grow at the Highest CAGR During the Forecast Period

Figure 18 Dynamic Testing Segment to Dominate the Market During the Forecast Period

Figure 19 North America to Have the Largest Market Size During the Forecast Period

Figure 20 Asia Pacific to Grow at the Highest CAGR During the Forecast Period

Figure 21 Functional Testing Segment to Dominate the Market During the Forecast Period

Figure 22 North America to Have the Largest Market Size During the Forecast Period

Figure 23 Usability Testing Segment to Grow at the Highest CAGR During the Forecast Period

Figure 24 North America to Have the Largest Market Size During the Forecast Period

Figure 25 North America to Have the Largest Market Size During the Forecast Period

Figure 26 Implementation Segment to Have the Largest Market Size During the Forecast Period

Figure 27 North America to Have the Largest Market Size During the Forecast Period

Figure 28 North America to Have the Largest Market Size During the Forecast Period

Figure 29 Mobile Segment to Dominate the Automation Testing Market During the Forecast Period

Figure 30 North America to Have the Largest Market Size During the Forecast Period

Figure 31 Large Enterprises Segment to Dominate the Market During the Forecast Period

Figure 32 Europe to Have Significant Market Size During the Forecast Period

Figure 33 Asia Pacific to Grow at the Highest CAGR During the Forecast Period

Figure 34 Banking, Financial Services and Insurance Vertical to Have the Largest Market Size During the Forecast Period

Figure 35 Asia Pacific to Grow at the Highest CAGR During the Forecast Period

Figure 36 Asia Pacific to Grow at the Highest CAGR During the Forecast Period

Figure 37 North America to Exhibit the Largest Market Size During the Forecast Period

Figure 38 Asia Pacific to be an Attractive Destination for Investments

Figure 39 North America: Market Snapshot

Figure 40 Services Segment to Dominate North American Automation Testing Market During the Forecast Period

Figure 41 Services Segment to Dominate the Automation Testing Market in Europe During the Forecast Period

Figure 42 Asia Pacific: Market Snapshot

Figure 43 Services Segment to Dominate the Market in Asia Pacific During the Forecast Period

Figure 44 Services Segment to Dominate the Market in Middle East and Africa During the Forecast Period

Figure 45 Services Segment to Dominate the Market in Latin America During the Forecast Period

Figure 46 Automation Testings Market (Global) Competitive Leadership Mapping, 2019

Figure 47 Key Developments By the Leading Players in the Automation Testing Market During 2017�2019

Figure 48 IBM: Company Snapshot

Figure 49 IBM: SWOT Analysis

Figure 50 CA Technologies: Company Snapshot

Figure 51 CA Technologies: SWOT Analysis

Figure 52 Micro Focus: Company Snapshot

Figure 53 Micro Focus: SWOT Analysis

Figure 54 Capgemini: Company Snapshot

Figure 55 Capgemini: SWOT Analysis

Figure 56 Microsoft: Company Snapshot

Figure 57 Microsoft: SWOT Analysis

Figure 58 Keysight Technologies: Company Snapshot