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Buick Regal sales decreased in the United States and in Mexico, and increased in Canada during the second quarter of 2019.

Buick Regal Sales - Q2 2019 - United States

MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018 REGAL -33.77% 2,985 4,507 -22.18% 6,393 8,215

Buick Regal Sales - Q2 2019 - Canada

MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018 REGAL +181.21% 419 149 +182.40% 706 250

Buick Regal Sales - Q2 2019 - Mexico

MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018 YTD 2019 / YTD 2018 YTD 2019 YTD 2018 REGAL -100.00% 0 26 -97.50% 1 40

Competitive Sales Comparison

In the United States, Buick Regal deliveries totaled 2,985 units in Q2 2019, a decrease of about 34 percent compared to 4,507 units sold in Q2 2018.In the first six months of the year, Regal sales decreased about 22 percent to 6,393 units.In Canada, Buick Regal deliveries totaled 419 units in Q2 2019, an increase of about 181 percent compared to 149 units sold in Q2 2018.In the first six months of the year, Regal sales increased about 182 percent to 706 units.In Mexico, Buick Regal deliveries totaled 0 units in Q2 2019, a decrease of about 100 percent compared to 26 units sold in Q2 2018.In the first six months of the year, Regal sales decreased about 98 percent to 1 units.

The Regal family fell to third place in its competitive set during Q2 2019, with the Kia Stinger leap-frogging it into second-place. The Acura TLX remained the segment leader, accounting for 48 percent segment share, up from 46 in Q2 2018. To compare, the Kia Stinger saw its segment share grow from 28 to 29 percent, while the Regal saw its segment share fall from 26 to 23 percent.

To make matters worse, Buick Regal sales fell faster than both the Acura TLX and Kia Stinger, which saws sales decrease 23 and 22 percent, respectively.

Sales Numbers - Sporty Midsize Premium Cars - Q2 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18 ACURA TLX -22.51% 6,143 7,927 48% 46% -22.01% 13,172 16,890 KIA STINGER -21.70% 3,694 4,718 29% 28% -19.88% 6,921 8,638 BUICK REGAL -33.77% 2,985 4,507 23% 26% -22.18% 6,393 8,215 TOTAL -25.24% 12,822 17,152 -21.51% 26,486 33,743

The sporty midsize premium car segment contracted 25 percent to 12,822 units in Q2 2019.

The GM Authority Take

Buick Regal sales performance in Q2 is not exactly surprising given current market trends where customers migrate towards crossovers and away from the sedan body style. However, the slumping Regal sales aren’t just the result of consumers preferring crossovers and SUVs, as Buick Regal sales don’t even come close to those of the Acura TLX.

We remain hopeful that Buick Regal sales will rebound before the end of 2019, so long as the model does not suffer any supply shortages due to issues associated with the Russelsheim plant that produces the Regal. The facility is now owned and operated by PSA Groupe, since GM sold Opel to PSA in 2017.

About The Numbers

All percent change figures compared to Buick Regal Q2 2018 sales

In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018

U.S. Buick Regal sales include Buick Regal Sportback, Buick Regal TourX and Buick Regal GS

China sales figures represent retail deliveries and not wholesales

About Buick Regal

General MotorsÂ Q2 2019 sales numbers:

TheÂ Buick RegalÂ is a midsize-sizeÂ premiumÂ passenger vehicleÂ line that is currently in its sixth generation and slots above the compact Excelle and Verano (in China) and below the full-size LaCrosse (in North America and in China).Â The Regal family currentlyÂ consists of the following models:

Regal Sportback - a four-door Regal sedan with a liftback trunk

Regal GS -Â a four-door Regal Sportback with several performance upgrades

Regal TourX - a five-door ruggedized wagon

Buick revealed the all-new RegalÂ in April 2017 at the New York Auto Show andÂ the vehiclesÂ launched for the 2018 model year. The sixth-gen model is based onÂ theÂ GM E2Â platform, which also underpins the 2016 and newerÂ Chevrolet MalibuÂ and upcomingÂ Cadillac XT4.Â The Regal is also sold as theÂ second-generation Opel-Vauxhall InsigniaÂ and the NGÂ 2018 Holden CommodoreÂ in Australia and New Zealand by GM subsidiaryÂ Holden.

Prior to the launch of the sixth-gen model, the fifth-generation Regal was available for a total of seven model years, from 2011 thru 2017.Â That model rode on theÂ GM Epsilon II platformÂ also shared with the first-gen Opel-Vauxhall Insignia and eighth-generation Malibu.

For the 2019 model year, the Buick Regal family gets a new Avenir trim level, along with Whisper Beige seats with Ebony interior accents for the Regal Sportback as well as a newÂ cabin air ionizerÂ for the Sportback and TourX models.

The sixth-gen Buick Regal is built at the following facilities:

Opel RÃ¼sselsheim plantÂ in Germany, satisfying North American markets, and

Shanghai-GM Jinqiao South plant operated byÂ GM ChinaÂ and its partner, SAIC,Â satisfyingÂ the Chinese market

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