Whenever there’s a national holiday, like Valentine’s Day or the Jewish harvest celebration Sukkot, it’s a safe bet that porn streaming giant Pornhub will be on hand with a vaguely holiday-themed promotional campaign, like unlimited free mobile access or clips of busty young Semitic women doing unspeakable things with a lulav and etrog.

In keeping with this tradition, Pornhub is launching a campaign to celebrate Arbor Day. The website is offering to plant a tree for every 100 videos watched. The title of the campaign? “Pornhub Gives America Wood.” (Get it?)

According to the (SFW) website for Pornhub’s campaign, in the week following Arbor Day on April 25, Pornhub is donating one tree for every 100 videos watched in its “big dick” category. “While you’re watching some nice pieces of ash, you’ll also be helping spruce America up! (Bushes are optional),” the website says.

Although Pornhub is keeping a running tally of how many trees it’ll plant so far—as of now, the number is at more than 10,000, if the campaign’s page is to believed—it’s unclear where the trees will be planted, or what environmental organization the company plans to work with. (Pornhub’s PR director says they’re currently considering one of three).

But whether or not Pornhub’s dreams of saving the planet through well-endowed studs will actually come to fruition, with this latest initiative, perhaps the website is planting the seeds (wordplay!) for a larger demonstration of its commitment to environmentalism. Think an NBC-esque initiative where Pornhub exclusively features green-themed entertainment, or fossil fuel divestment campaign ads popping up before videos.

Either way, how hilarious would it be if a hundred years from now, we could tell our children and grandchildren that a streaming hardcore porn website was singlehandedly responsible for stopping global warming?

Photo by Moyan Brenn/Flickr (CC BY-ND 2.0)