Jamie Scarbrough didn't think it would be that big of a deal.

The manager of Zandbroz Variety in downtown Sioux Falls sells various celebrity prayer candles. Think Prince, Barack Obama, Beyonce, David Bowie. She has trouble keeping them in stock.

So when she had the opportunity to make a limited run of candles featuring a local celebrity, she could only think of one person:

Scott Hoy.

"He's a local celebrity," Scarbrough said. "I can't think who else we could put on a candle, with all the other celebrities up there, who would be a local person with instant recognition."

Hoy would be well known enough for his ubiquitous local TV commercials, with the tagline "I'm Scott Hoy, and I'm here to help." But he garnered national attention when one (admittedly confusing) commercial he made was mocked by late night TV comedian Jimmy Fallon in 2013.

So, Scarbrough put Hoy's likeness atop a saintly body on a candle, made six of them and posted a photo of the candles to social media Tuesday night. Price: $14.95.

The photo went viral overnight. The six candles quickly sold out, all to one local buyer. The Argus Leader stopped in the store just as the candles were going out the door.

"Is he going to be mad at us?" Scarborough asked, when she considered the candles' fame. "I don't want him to be mad."

Scott Hoy is not mad.

Hoy first found out about the candles when he got a message about them Tuesday night. A friend stopped in the store and sent him a photo of the candles. He wasn't sure at first what he was looking at.

He was confused, maybe. Bothered that nobody asked his permission, maybe.

"I don't know. Nobody asked," he said. "Is a nuclear bomb about to drop in Zandbroz? No."

So, not mad. Or litigious.

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Hoy got put through the wringer for his commercial in 2013 but took the blows like a champ and even gained some extra business from the attention. He even collaborated on a line of T-shirts with his likeness, with proceeds going to charity.

Stil, the wear and tear of unwanted celebrity is evident in his voice.

"At some point in time, I'd love it if my work or some of the other things I've accomplished would have something to do with this, you know?" he said, and then let out a long laugh. "I hope some day there's a real reason. But that's OK. For right now, that's where it's at."

Scarbrough at Zandbroz floated the idea of having Hoy down to sign another run of the candles, with some proceeds going to charity. Hoy liked that idea and said he was open to it. Assuming someone talks to him first.

Scarbrough was relieved at that, considering Hoy's unrelenting local celebrity status.

"That's another reason he's a saint," she said. "He's still here, doing his thing."