While Pandora certainly trails competitors Spotify and Apple Music, Lynch is no stranger to carving out a niche for his company amid colossal rivals. Sling TV launched soon after winning Best of CES 2015, and by the awards ceremony the following year Lynch was still confident his service would disrupt television carriers despite some growing pains.

In short, Lynch knows a bit about how to attract and retain users, which Pandora will desperately need, as its premium subscription service had only secured about 400,000 users total by June, while Spotify claimed 50 million paid subscribers back in March. But Lynch won't be the only new face at the company: Former Sony Entertainment CEO and current Snap, Inc chairman Michael Lynton will be joining Pandora's board at the same time.