Last Updated Nov 20th, 2019 at 11:24 am

A new pro-choice campaign called “Abortion Actually” argues that abortion is “compassion,” “healing,” “selfless,” and an act of “love.”

The National Women’s Law Center, a “gender justice” advocacy group, tweeted the message as part of its effort to shift the narrative on abortion away from its negative connotations.

The campaign’s website urges each woman to embrace abortion in her own unique way, calling it both “healthcare” and “freedom.”