Uber competitor Juno has 23,000 potential customers waiting to sign up for the new service that is positioning itself as a nicer, gentler alternative to the behemoth, company officials said.

The company is also luring away Uber drivers by promising to take lower commissions and treat its workers better.

Juno, which launched in beta mode in New York City in May, takes only a 10 percent commission from drivers, as opposed to the 20 percent to 25 percent Uber takes, the officials said.

The up-and-coming company, which currently has only a small share in the city, is dedicated to keeping its drivers happy, said founder Talmon Marco.

“Juno drivers are true partners — 50 percent of Juno’s founding shares are reserved for drivers. So Juno drivers are a part of Juno’s success,” said Marco.

So far, the company has hooked more than 9,000 drivers, the officials said. Those registered as for-hire drivers with the city’s Taxi and Limousine Commission can work for any of the black-car companies — so, many of them use the Uber, Lyft, and Juno apps simultaneously.

The car company, still in testing phase, declined to say how many customers have already signed up for the app.