Lyna Mohamad

As imagine Sdn Bhd (imagine) embarks on a new journey to provide competitive offerings for Bruneians and visitors alike, the company celebrated the opening of its 10th branch at both the arrival and departure halls of Brunei International Airport yesterday.

Officiated by Minister of Transport and Infocommunications Dato Seri Setia Awang Abdul Mutalib bin Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohammad Yusof, the launch was also witnessed by Deputy Minister of Finance and Economy (Economy) Dato Seri Paduka Dr Haji Abdul Manaf bin Haji Metussin who is also TelBru’s Chairman.

Senior officials from the ministry, imagine, TelBru and guests were present.

Yesterday’s launching at the arrival hall began with the recitation of Surah Al-Fatihah and Doa Selamat followed with a speech by imagine CEO Suzanna Suharju who among others noted that as they progress into the new year, imagine will continue to build on engaging its customers through all available platforms including the imagine centres, online, mobile application and through the company’s Talk2Us.

This, she added, is part of the company’s customer-centric cultural-vision that emphasises the customer’s needs as part of imagine’s vision and mission. The next few months will prove to be an exciting time for the people of Brunei as imagine embarks on a journey that aims to hear the needs of every Bruneian.

Meanwhile, imagine’s Chairman Azmi bin Pehin Orang Kaya Laila Setia Dato Seri Setia Haji Abdul Rahman in a brief interview after the launch noted that it has been tremendous efforts from stakeholders internally and those alongside imagine such as the Ministry of Transport and Infocommunication as well as the Ministry of Finance and Economy, and United National Networks (UNN).

“It is the beginning of our many initiatives from increasing our customers experience footprint. This is the first actual imagine branch and today we are launching our postpaid mobile also.”

He added that there will be more ahead, providing customers with more freedom and flexibility to choose their plans and provider that best suits their needs. The most important in this situation is to stay well-informed of the fine print and fully understand what they are committing to and for how long. “Sometimes it could be this plan or that plan. As for imagine the people at the centres are equipped in terms of really looking into these options. We pride ourselves in flexibility and freedom of choice.”

Is ‘Unlimited’ really unlimited or is there a fair usage policy, said the Chairman adding that this is a fantastic opportunity for the people to see better value on day to day basis and imagine is very confident over time, to slowly roll out new products and services and to meet the customer’s needs.

“Insya Allah our national agenda is to make our country more comparative especially on the ICT side. There is going to be more plans going forward that will be highlighted by the key stakeholders.”

Fair Usage Policy is a policy utilised to ensure that every subscriber uses data moderately to allow everyone on the network to experience the best service. Otherwise, over congestion may lead to disrupted services across the network.

The branches at both the departure and arrival halls are strategically located for the convenience of travellers and visitors alike, and will better position the company to cater to the needs of tourists to help them keep in touch with home through imagine’s nationwide WiFi network allocated in various strategic locations as they explore Brunei Darussalam.

Imagine’s presence at Brunei’s main port of entry is also aimed at showcasing Brunei as a nation that is moving towards the advancement of technology as imagine aims to fully support the Government of His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam’s Smart Nation and tourism initiative as part of Vision 2035’s in diversifying the Bruneian economy away from oil and gas.

The opening of the pavilion also provides imagine with an extension of their distribution network through which they can extend their customer experience where the pavilion’s services at present is similar to imagine’s other centres.

This includes signups for broadband and voice services, post-paid mobile, prepaid WiFi cards that can be used at through imagine’s nationwide WiFi network, upgrades and bill payment, as well as Customer Experience Centre to assist customers with connecting to the WiFi facility at the airport.

The operating hours are from 8am – 12.30am on Monday to Sunday and from 8am – 11.30am, 2.30pm – 12.30am on Friday.

Meanwhile, the new broadband plans, identified as ‘Dream Broadband’, consolidate several different plans from the company’s previous offerings that now includes its highest data package to date at 500GB. These packages provide better value with speed options starting from 20Mbps and 50Mbps for data-based plans as well as 100Mbps and 200Mbps for Unlimited plans.

Yesterday’s launch also includes the company’s ‘Dream Post Paid Mobile’ plan from just BND35 a month with contract and non-contract options – The service leverages on the current 4G+ network with flexible contract-plan option available, where customers are able to Create-Your-Own (CYO) experience that provides freedom and flexibility through ‘Boosters’ available for talk, text, and lifestyle data. Customers who are interested to sign up on to imagine’s network may do so from the convenience of their home by visiting their e-Store at www.imagine com bn. This sign up service also includes post-paid sim card delivery to their doorstep.

The company is also introducing its ‘Dream Bundle’ plan that combines broadband and post-paid mobile that provides greater convenience and access to nationwide WiFi at various locations throughout the country.

As announced by Authority for Info-communications Technology Industry of Brunei Darussalam (AITI), number porting, or number transfer from one network to another, will be made available for free by imagine. In its early stages the company is piloting this service and is inviting members of the public to be part of our experience.

Customers are encouraged to contact imagine’s Talk2Us customer care line for information or to follow the company’s social media pages for updates. Alternatively, customers may visit Imagine website.