MaxMyTV, a Pittsburgh based startup, built a Smart Hub to upgrade TV to a home automation and social media control center, coined “a Holy Grail” by Simon Applebaum of BlogTalkRadio. The MaxMyTV team will demo their Smart Hub at TechCrunch Disrupt in San Francisco on Wednesday, September 10 and launch a crowdfunding campaign on KickStarter Tuesday, September 16 at 6pm EST. Tech-lovers can view the newly released MaxMyTV KickStarter video showing the devices in action, including the MaxMyTV app.

[youtube link=”http://youtu.be/kALRVqMMu8c”]

It’s taken over a year for the MaxMyTV development team to build a system with processing power that can handle fun social features (social media, email, apps) overlaid on TV but also turn a TV into a home automation control center with thousands of possible uses. Co-founders Robert Kennedy, Saravanabhavan Chandrasekar and Evangeline Shelley, have over 30 years of combined experience building hardware and embedded software, and they have announced MaxMyTV is ready to go to production. Their goal is to produce at least 1,000 units through the support of the KickStarter campaign, and they’re looking to make waves on Hardware Alley at TechCrunch Disrupt SF.

TechCrunch Disrupt SF 2014 is TechCrunch’s sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserves for the Startup Battlefield, where some 30 new companies will launch for the first time onstage, selected to present from numerous applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is September 8-10, 2014 at the Pier 48, San Francisco, CA 94158.

MaxMyTV invites fans to attend their Coast-to-Coast Launch Party in Pittsburgh at Social – Bakery Square or in San Francisco at Giordano Bros. in Mission on September 16. Those wanting to attend can RSVP and get details on the Facebook public event “MaxMyTV Coast-to-Coast Launch Party.”