The Zealeum Platform will create, store and constantly update every users’ digital profile which will include metadata and data that paints a full picture of who each user is in terms of their identity, their health and their fitness profile. What will result is a valuable asset in the growing global data marketplace; a complete profile of an individual participating in a global ecosystem. The potential for individuals as well as health insurance companies, health care providers, doctors, fitness trainers, nutritionists and several other network participants to be positively benefited in such an ecosystem is what drives the Zealeum project.

The Zealeum Token (ZEAL) is an ERC20 standard token which incentivizes participation in the Zealeum ecosystem and serves to reward users of the platform through the reward mechanism of the Zealeum Wallet. With the Zeal Token, anyone can receive rewards in the form of a cryptocurrency for carrying out activities such as reaching their goals, visiting certain health and wellness areas of attraction in their region, transacting on the platform, and much more.

The Zeal Token aims to not only serve as a unit of account in this blockchain-based platform where health and wellness products and services can be purchased, but also to give users full control of their data back. Through the token, users on the platform can package and sell their data to companies or fitness professionals interested in viewing or leveraging that data. In line with Zealeum’s policy of keeping users in full control, users set their own privacy rights and choose exactly which information they would allow to be shared. They are alerted with a request for data whenever there is interest for their data. The Zealeum Platform and Zeal Token will enable a global marketplace for health and wellness products, services and data; empowering its users to take control of not only their information, but also their health.