The rest of the event was fairly interesting, too -- especially if you want a look inside how the publisher does business. Zelnick said that because it doesn't flood the market with unwanted sequels, the publisher has a chance to focus more on higher quality games.

"The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want. Consumers want better, not more," Zelnick said.

He also cited "permanent franchises" like Grand Theft Auto and Borderlands as being examples of this, with a hint that Red Dead Redemption could be one, as well. Considering that developer Rockstar Games (which Take-Two Interactive owns) doesn't typically do much in terms of E3 announcements, we'll likely have to wait a little longer before any more info about a new open-world Western surfaces.