This article is more than 9 years old

This article is more than 9 years old

Alan Partridge looks set to return for his first new TV series in nearly a decade, with Steve Coogan in talks with the BBC and other broadcasters about adapting his online show.

Baby Cow, the production company co-owned by Coogan, is in talks to rework the 2010 online series Mid Morning Matters, which follows Partridge as he records his North Norfolk Digital radio show.

Mid Morning Matters, which consists of 12 episodes of between 10 and 15 minutes, launched online in November, funded by beer brand Foster's.

The show, written by Armando Iannucci, Coogan, Neil Gibbons and Rob Gibbons, has attracted more than 4 million video views on YouTube.

Discussions with the BBC began after the rights to the internet show reverted to Baby Cow. Iannucci confirmed on Twitter that the creators were also talking to other broadcasters.

A spokeswoman for the BBC said that the talks were at a "very early stage". The plan would be to bundle the online series into about six 30-minute episodes for TV. The BBC is also thought to be discussing the potential for a second series of Mid Morning Matters.

The BBC has been the home of Coogan's Partridge character since he started out on Radio 4's On The Hour. Coogan later transferred the character to TV in news spoof The Day Today, chatshow parody Knowing Me, Knowing You... with Alan Partridge and the first series of I'm Alan Partridge in 1997.

But apart from the odd sketch for Comic Relief, Coogan's character has not appeared in a full TV series since 2002's second run of I'm Alan Partridge on BBC2. A one-off spoof documentary about Partridge's career, Anglian Lives, was broadcast on BBC2 in 2003.

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