Allday will release his debut album Startup Cult on July 4 via ONETWO. After a string of successful singles, EPs and free mixtapes, the Melbourne-via-Adelaide rapper has created a massive underground buzz for his debut, which is in turn one of the most anticipated Australian records of 2014.

The first single from Startup Cult is Right Now, which hit the airwaves via triple j last month just in time for appearances nationally on Groovin The Moo Festival. Today, the music video for Right Now is released to fans via YouTube just in time for the tour of the same name which starts this weekend. The tour includes mostly sold out headline dates and appearances on Bass In The Grass, Live it Up and River Sessions Festivals around the country.

Allday’s rise to prominence has somewhat humble beginnings. Having dropped out of art school to focus full time on music, Allday started up an indie band with his friends. They started practicing in his Mum’s garage and things seemed to be going great – until those same friends informed him he wasn’t a good singer. Then, the rusty 1997 Daewoo Lanos that he had permanently borrowed from his auntie to get around Adelaide broke down with a busted radiator. It had to be a sign. Allday packed a few things in a suitcase and got on the next plane to Melbourne.

It didn’t take long for the move to pay dividends. Via a strong a connection with his fanbase and a slew of home made music videos and mixtapes, the buzz behind Allday grew exponentially. Before long, he was that kid whose personality and sarcastic sense of humour had tens of thousands of fans interacting on his outrageously strong social networks, or creating footage of themselves to contribute to his videos. His shows began to pack out and his music started getting national exposure via triple j (including a spot in the Hottest 100) and festivals. And all before an official album release.

For its release, fans will have a bunch of different options to pre-order the album, including a lock of Allday’s hair in a vial, and Merch and CD bundles amongst other things. Pre-Orders for Startup Cult are live now via 24 Hundred, and iTunes. May 30th for Jb Hi-Fi.

Startup Cult will be out on July 4. The release will be the second on the newly formed ONETWO label, which you can read more about here.

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