On Media Blog Archives Select Date… December, 2015 November, 2015 October, 2015 September, 2015 August, 2015 July, 2015 June, 2015 May, 2015 April, 2015 March, 2015 February, 2015 January, 2015

Donald Trump’s most popular Facebook post this past week is the most popular post among all the candidates. | Getty Trump dominates Facebook ahead of New Hampshire vote

Heading into the New Hampshire primary on Tuesday, Donald Trump is dominating the conversation in the state on Facebook, while Hillary Clinton just barely edges out Bernie Sanders in share of conversation.

According to data provided by Facebook, Trump had 69,000 New Hampshire residents making 283,400 interactions (comments, likes and shares) about him in the past week. The social media king kept his top ranking across the web, with the highest share of online engagements for the week sharing 36 percent of total candidate engagements. according to ListenFirst’s digital engagement aggregation ranking.

Trump’s most popular Facebook post this past week — and the most popular post among all the candidates — was from Feb. 2 as Trump was on his way to New Hampshire, according to digital media firm Socialbakers.

On my way to New Hampshire- expecting a big and spirited crowd! #FITN #Trump2016 #TrumpTrain Posted by Donald J. Trump on Tuesday, February 2, 2016

Ted Cruz was the second-most talked-about Republican candidate among New Hampshire residents on Facebook, with 26,500 people making 92,900 interactions about him, followed by Marco Rubio with 10,300 people making 30,700 interactions about him.

While 5,900 people talked about Jeb Bush and 5,300 people talked about Ben Carson and Chris Christie, twice as many interactions — more than 20,000— were made about Carson than Bush or Christie.

And though she won’t be on the debate stage on Saturday evening, Carly Fiorina beat out John Kasich for the number of New Hampshire residents talking about her, 4,400 people making 9,800 interactions, compared with Kasich’s 3,400 people making 8,100 interactions.

As for the Democrats: Clinton had 48,900 New Hampshirites making 230,700 interactions about her, while Sanders was close behind with 42,200 New Hampshirites making 192,300 interactions about him.

Across the country, however, Sanders dominated the week on other social media sites. His post on the night of the Iowa caucuses was the most popular from all the candidates on Instagram and Twitter, and was second most popular on Facebook behind Trump:

Tonight we accomplished what the corporate media and political establishment once believed was impossible. Don't underestimate us. Join our movement. www.BernieSanders.com Posted by Bernie Sanders on Monday, February 1, 2016

The Sanders campaign also took to Snapchat with a 9-day ad campaign in Iowa. Sanders’ geofilter, a get-out-the vote effort, had nearly 3 million views. This was the longest Snapchat geofilter ad campaign ever, and the first GOTV-themed buy.

The Iowa caucuses also provided a bump for Cruz on Instagram, where he gained the most followers in percentage terms — 16.92 percent. Sanders gained the highest absolute number of followers on Instagram, 68,390, and across social media overall, ListenFirst found, with 49 percent of his new fans coming from Facebook as well.

But Cruz also went viral for another reason: His daughter, who didn’t seem too keen to get a kiss from her father: