G2 Esports has partnered with GIGABYTE’s gaming brand AORUS.

AORUS will become G2’s strategic partner in establishing an Esports High Performance Centre in Berlin, Germany.

The Berlin facility is part of G2’s strategy to secure a franchise spot in the EU LCS.

Today, G2 Esports has announced a partnership with AORUS, the gaming brand of PC graphics card manufacturer GIGABYTE. AORUS will provide G2’s gaming houses and players with its hardware. The brand will join fellow G2 partners Logitech G , AOC, paysafecard, NEEDforSEAT , Twitch , and ESP.

AORUS vice president Eddie Lin said:

“Team AORUS is actively teaming up with exciting, talented teams worldwide that share the same values with us, and G2 Esports is no doubt the team with such unique qualities. The partnership will enable us to closely connect with the players, as well as the gaming community. We are particularly thrilled to play a significant role in the organization’s long-term plan to develop young talents in the game of esports. We cannot wait to see the players in action armed with the AORUS gears. Let’s team up, fight on!”

AORUS is a sponsor of five other esports organizations, with GIGABYTE itself being a named sponsor for Vietnamese LOL team GIGABYTE Marines.

In addition to providing hardware to G2 players, AORUS has become a strategic partner in G2’s efforts to build a new training facility in Berlin, Germany dubbed the “Esports High Performance Centre.” Last month, G2 Esports CEO Carlos “ocelote” Rodriguez announced that the team would be relocating its headquarters from Madrid to Berlin and was actively looking to establish a training facility in the German capital.

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Dedicated training facilities are a growing trend among top esports organizations. Earlier this year, Team Liquid opened its own facility in partnership with Alienware and 100 Thieves established its League of Legends gaming house with a separate building for practice through its partnership with Rocket Mortgage—with both sponsors earning naming rights to the facilities. Counter Logic Gaming has also confirmed that construction of its own facility is underway, though no brand partnership has been announced for the project.

G2 Esports is one of the many organizations that will battle for an EU LCS franchise spot. Even outside of a League of Legends context, simply having a dedicated training facility, with support from an endemic esports brand, is just one of the side effects of having more significant sponsorships in esports.

Full disclosure: Jens Hilgers is co-owner of G2 Esports and partner at BITKRAFT Esports Ventures. BITKRAFT Esports Ventures is an investor in Esports Business Solutions UG, the company behind The Esports Observer.