Or at least, attempts to make simple content based websites work more and more like apps? Because it seems every site that's gotten a 'redesign' in the last year or so seems to have become some clunky, awkward to use 'app' like thing with dynamic content loading where simple text would do just fine. Reddit's annoying enough like this (thank you mobile 'loading' screen for every page), but then you've got stuff like Wikia where it seems every single page is loaded via AJAX. Then breaks horribly because it gives me 404 errors 9 times out of 10. Do these companies not realise how awkward these new designs are to use? Or that if you're not making a social media site, your site doesn't need to load like one?