



[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

FOR IMMEDIATE RELEASE SAN ANTONIO – July 13, 2017 – Tickets for PAX South 2018, taking place Jan. 12-14 at the Henry B. Gonzalez Convention Center in San Antonio, TX, will go on sale on Tuesday, July 18 at 3PM EDT. Available via the PAX South registration page, single-day tickets can be acquired for $40, while three-day badges cost $80. For the first time, Sunday kid’s day badges (for 6-12 year old attendees) will be available for $10. Attendees who wish to bring their own PC for LAN tournaments can buy a bring-your-own-computer pass for an additional $40. PAX South 2018 merchandise, including a $40 dice set from Level Up Dice, $20 pair of socks from Sock Club and $20 pack of drink coasters, will also be available exclusively via the online store. PAX South has quickly become a premier event for gamers since its inaugural year in 2014. At the crossroads of gaming culture and southern hospitality, PAX South draws tens of thousands for a celebration of gaming culture with hands-on demos of the most hotly anticipated titles, the announcements of never-before-seen games, panels with industry luminaries, eSports tournaments with world-class players, concerts with game inspired music and much more. "It’s been incredible to see how quickly PAX South has grown and solidified its place in the PAX lineup, cultivating a culture all its own in beautiful downtown San Antonio," said Jerry Holkins, co-founder, Penny Arcade. "We’ve seen an increase in the number of attendees and exhibitors at every PAX South, and this coming show will continue to up the ante." Companies interested in exhibiting at PAX South 2018 can contact the PAX South team. Media and Content Creator registration will open three months before the show. The PAX series of shows (West, East, South, Australia and Unplugged), produced by ReedPOP in conjunction with Penny Arcade, comprise some of the world's largest gaming festivals. PAX events connect the industry’s greatest creative minds from across the worlds of video gaming and tabletop, directly to passionate audiences. For additional information follow PAX via Twitter and Facebook. PAX PAX or Penny Arcade Expo is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade announced PAX Unplugged, its first tabletop focused show, to be held in Philadelphia. Penny Arcade Penny Arcade is a web comic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. With over 3.5 million readers, it is the most popular and longest running gaming web comic online. Penny Arcade is also responsible for the Child's Play Charity, the Penny Arcade gaming expos (PAX) in Seattle, Boston, San Antonio, Philadelphia, and Melbourne, multiple videogames based on the brand, and multiple online video series. ReedPOP ReedPOP is a boutique group within Reed Exhibitions exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture world. ReedPOP is dedicated to celebrations of popular culture throughout the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South, Australia and Unplugged, Emerald City Comicon (ECCC), BookCon, BookExpo, Oz Comic-Con, Comic Con India, Paris Comic Con, Star Wars Celebration, TwitchCon, ComplexCon and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India and Australia. Media Contact Robert Brown Stride PR for Penny Arcade [email protected]