John Gramlich, Pew Research Center, December 12, 2016

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A majority (54%) of U.S. adults say they have heard “nothing at all” about the “alt-right” movement and another 28% have heard only “a little” about it, according to a new Pew Research Center survey. Just 17% say they have heard “a lot” about the movement.

Liberal Democrats and Democratic-leaning independents are far more likely than other Democrats to have heard about the movement. Two-thirds of liberal Democrats (66%) have heard a lot or a little about it, compared with fewer than half of conservative or moderate Democrats (39%) and just four-in-ten Republicans and Republican leaners overall (40%).

Among those who say they have heard “a lot” or “a little” about the alt-right, roughly a third (34%) associate the movement with “white supremacy” or “white nationalism.” That was the most common answer provided in an open-ended question asking respondents about their impressions of what the movement stands for, ahead of “racism” or “prejudice” (14%) and “extreme right-wing movement” (12%).

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