In ancient myth, men and women were known to engage in penance for a long period of time. But because they get weak in the process, this disturbed their concentration. They couldn’t survive for too long without food and water. To find solution to this, they would climb high on top of mountains and strip down to their holy garment before entering their meditative state. They have learnt about the cold weather atop the mountain and exposure to this chilly weather reduced their body demands for food or water. Thus letting them concentrate more on meditation and other sacred task. This bought them extra time and they could penance for a longer time. They used this cold to their advantage and they met their end goal.

The sun, rain, cold or heat is all important if we know how to use this energy to our benefit. Here, I'd be talking about the cold or more specifically, the importance of the cold chain in the fruit and veggie supply mechanism and how ZetoChain is planning to achieve this feat via blockchain technology.

The primary end use of food is to be consumed. Loss or waste of food occurs when it is not eaten or gets spoilt before reaching the final consumer or the market.

Food loss/wastage can be minimized by making sure all produce harvested reaches meets its intended end use. That is, the food supply chain must aim to counter this menace of food spoilage and extend its saleable life cycle. This can only be achieved by cold chain mechanism.

Cold chain applies technology to barely extend the marketable time to of a perishable product, for a known duration.

Cold chain buys time by temporarily countering perishability. This allows produce owners more time to reach buyers, to expand their market coverage and to achieve greater economic value for their produce.

Cold chain is a mere logistics tool and not storage, a service that uses cooling and other techniques, to make it feasible to access multiple markets taking perishable produce where it could not normally have reached.

Understand cold-chain as a bridge, not as a storage system. When used as a physical conduit to markets, cold chain is always successful as it then expands the geographical reach of producers, and by reaching more consumers provides real cause to produce more at farms. With cold chain, food production increases and food spoilage is drastically reduced.

The Role of ZetoChain

Food retail vendors have a responsibility to ensure that the food they sell meets the required safety standard. But food safety is not their sole responsibility. The rely on those down the supply chain to ensure that the food is handled safely. This makes them vulnerable as they are unable to protect themselves against food recalls due to contamination, fraud and this cost them millions yearly.

Retailers need smarter solutions that use cutting-edge technology to mitigate these risks, increase their profits, protect and strengthen their brand’s reputation.

ZetoChain will transform current practices and methodologies in cold chain management, offering a level of transparency that will become an industry standard, and bringing unparalleled cost and time efficiencies to a hyper-competitive industry.

ZetoChain will increase transparency and trust. ZetoChain will prevent waste and saves money. ZetoChain will improve the efficiency of the #coldchain, and compliance with food safety standards.

Zeto’s blockchain-enabled #IoT sensors are placed at every link in the cold chain.;Temperature data is recorded in real time and securely stored in the #blockchain. If a problem is imminent, the responsible parties are immediately alerted so that preventative action can be taken. Smart contracts prevent the acceptance of unsafe deliveries and the sale of unsafe products. Customers can use a mobile app to view a full history of the product that they are about to buy or consume. Read more in the whitepaper: https://www.zetochain.com

Tokens

ZetoToken will be the official #token of zetochain. It will be a vital part of our public blockchain product, and will create value for all holders of ZetoTokens by generating token demand in a vibrant marketplace.

Token details

Sale Duration: July 9th to 31st, 2018

Token Type: Ethereum ERC20

Purchase Method: ETH

Total Token Supply: 340M ZETOTokens

Sale Supply: 215.5M ZETOTokens

Price: $1 / 10 Tokens

Conclusion

The global demand for food is rising as the global population is increasing. Thus, the food retail industry is evolving to meet up with this demand. The food retail market has become more competitive. To have an edge, then retailers has to accept and embrace technology which will increase efficiency in all areas of their business.

Blockchain technology is changing our we conduct business has it has been evident in other industries. #Zeto is pioneering this course in the retail industry and is perfectly positioned to harness this powerful technology (on Blockchain). #ZetoChain will revolutionize the retail industry by providing an unbroken chain of transparency for every product from processing plant to the supermarket shelf.

Learn more about ZetoChain at;

Website: https://www.zetochain.com

White paper: https://www.zetochain.com/whitepaper

Ann thread: https://bitcointalk.org/index.php?topic=3220001.0

Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1231391;sa=forumProfile