Calvin Klein is apologizing after the fashion label came under fire for a video campaign showing model Bella Hadid kissing female robot Lil Miquela.

The 30-second ad drew backlash since Hadid identifies as heterosexual, with critics commenting, "There are plenty of real LGBTQ Models that could have been used."

In a statement posted to their social media late Friday, the company said they "welcome all types of constructive feedback from our community."

"The concept for our latest #MYCALVINS campaign is to promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities," the statement read. "This specific campaign was created to challenge conventional norms and stereotypes in advertising. In this particular video, we explored the blurred lines between reality and imagination.”

The statement continued, “We understand and acknowledge how featuring someone who identifies as heterosexual in a same-sex kiss could be perceived as queer-baiting. As a company with a longstanding tradition of advocating for LGTBQ+ rights, it was certainly not our intention to misrepresent the LGTBQ+ community. We sincerely regret any offense we caused.”

In the ad, a female voice is heard.

"Life is opening doors," the voice says as Miquela approaches Hadid, who then caresses the robot's face before kissing her. "Creating new dreams that you never knew could exist."

It is unclear whether the voice is Hadid's or Miquela's.

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