A new toy that is set to be a bit of a Christmas hit this year with kids does not seem to be quite so popular with parents.

The Silly Sausage from Ideal is a “speedy reaction game” that tells kids what you have to do with the large plastic sausage.

It tells players to “poke me”, “stretch me” and “dip me” and it promises “10 grillin’ games” that is sure to make children belly laugh over Christmas.

However, some parents have labelled the giant red sausage “inappropriate” for kids, highlighting the obvious connotations...

A thread titled ’Is this the most inappropriate game you have ever seen?' on parenting forum Mumsnet is entirely devoted to the toy.

View photos Hit: The Silly Sausage is set to prove popular this Christmas (SWNS) More

The thread starter wrote: “I think I might have pulled something laughing at this but seriously WHO THE HELL AGREED THIS WAS OKAY?”

One person replied: “I am just imagining the boardroom meeting when these ideas are pitched. Were all the people with a brain out that day?”

Another added: “That’s wrong on so many levels. Pull me stretch me twist me???”

Some parents were more relaxed about the toy, with many planning to buy it for themselves to play with their adult friends while they down a few festive Baileys.

If you did want to try it for yourselves, Silly Sausage is priced at £15.99 and is available through the usual retailers.

Top pic: SWNS