Alabama Power will sell approximately 384 acres of land just off Lakeshore Parkway in an auction happening through July 25.

Alabaster-based Pearce & Associates Auction Co. is conducting the auction. The land, zoned for a planned mixed use district, will sell in a single parcel. Online bids are being accepted here and here. There will also be a bid center at Hilton Garden Inn-Homewood on the final day of bidding.

Chip Pearce, the auction company president, said the land’s proximity to other landmarks makes it attractive.

“Rarely do we see tracts of land this size come up for auction in the Birmingham area,” Pearce said. “Considering that the land is located off a major road like Lakeshore and is close to Red Mountain Park, I would see this as a great opportunity for a developer or investor."

The City of Bessemer owns a small parcel within the property that houses a water tower.

For more information, call Pearce & Associates at (205) 664-4300.