It’s easy to forget what life was like in 2006. iPhones were still a year away from being released and the mobile market was dominated by Blackberries and flip phones. Facebook membership was still limited to college students and Twitter was only a few months old. So when our first art director originally sketched our logo, no one thought about readability for app use or scaling.

As technology changed and we began playing in new environments, it became clear that the logo we used for so long and had grown so fond of needed a rework.