Regardless of where you’re from, being able to say that you manufacture in a facility that’s in your own backyard carries some serious weight. Largely, the goods we purchase (especially watches) come from somewhere else in the world. Skill sets change with the economy, and there’s an overwhelming lack of watch manufacturers in the USA today compared to when there was an actual thriving industry and infrastructure here. That being said, it’s not impossible to make a quality timepiece in the USA. VERO set out to do just that — build the watch that they wanted to build, in their own factory, that’s tailored to the activities that they enjoy.

Today, we’re checking out VERO’s SW (Sport Watch) model in two flavors: one with a case that is black DLC-coated and the other rendered in polished stainless steel (what they call the SS model). True to its name, the SW features a legible and sporty dial that sits inside a highly ergonomic, 200m-water-resistant case built to take a serious beating.

Our Managing Editor and Video Producer Ilya visited VERO at their facilities when they were first developing the SW. When we were there, VERO was still working on bringing more processes in-house, which they have in the time since our visit. You can check out our behind-the-scenes look from that visit in the video below.



Okay, Let’s jump right in.