WALKERS CRISPS HAS apologised for a selfie competition which was hijacked by pictures of serial killers.

Source: Twitter/@walkers_crisps

The crisp makers launched a competition to win tickets to the Champions League final inviting competitors to tweet Walker’s their selfies, which would be featured in an automatic video starring their spokesman Gary Lineker.

However, the competition was taken over in typical internet fashion.

Soon, Gary Lineker was inadvertently saying “Nice selfie!” to people like Fred West and Rolf Harris:

Source: Twitter

The joke replies started trending on Twitter in the UK and Ireland:

Walkers has deleted the offensive videos, but most have been preserved by quick-off-the-mark Twitter users:

The company has apologised to the public for the videos, saying that they are upset by the automated tweets being hijacked.

We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise. We are equally upset and have shut down all activity on Walkers Wave.

They have shut down all activity on the ad campaign.

With reporting by Valerie Loftus for DailyEdge.ie