LONDON — It seemed like a good idea at the time.

Instead of putting “rumble strips” on a road in a small Dutch village to warn drivers who veered onto the shoulder, officials installed musical strips.

Workers painted the stretch of road near the village, Jelsum, last Friday to “play” music from the regional anthem when tires rumbled along the raised strips. But soon, the biggest rumbling was coming from the village as residents begged the authorities to make it stop.

Sietske Poepjes, vice governor of Friesland Province, said in a phone interview on Thursday that officials had chosen Jelsum for the experiment partly because it was in the provincial capital, Leeuwarden — which was named as a 2018 European capital of culture — and partly because the road, the N357, was long and straight and had a new surface.

“This was not a novelty thing,” Ms. Poepjes (pronounced PO-pee-us) said by phone. “This was a necessity for the maintenance of the road. Sometimes people are distracted on the road, and we know people go on the shoulder. We wanted to see how the paint was keeping up.”