The Perils

of Perception

Ipsos has been running its global Perils of Perception studies since 2012, exploring the gap between people’s perceptions and reality. This site includes the full results from all the work we’ve undertaken in this area, across more than 40 countries and 200,000 interviews.

This unique analysis of misperceptions examines why people around the world are so wrong about things like causes of death, climate change, the sex lives of young people, immigrant numbers, overcrowding in prisons and much more…