Hamiltonians are becoming more outspoken with their affection for the city.

"You can do anything in Hamilton" has become the unofficial slogan while businesses like True Hamiltonian tout local pride as the latest fashion statement.

If you've attended community events this summer, you might have heard of Brüha. The online entertainment discovery and ticketing provider is a resource for finding and promoting the latest local events. Their platform aims to streamline the process of promoting events, selling tickets, and finding local things to do.

Brüha's product suite includes an interactive website and mobile app that helps both entertainment seekers and event promoters. All events listed through the Brüha system can be browsed by date, category, or even mood. Event promoters can set up an account and publish their own event listings and venues. The system can also process paid ticketing.

"We take pride in being a community platform, one that places an emphasis on local, small to medium sized events and venues," says Brüha co-founder and head of growth and marketing, Kristian Borghesan.

Early adopters of the online system include local culture/media organizations such as the Hamilton Film Festival, Pop Up Hamilton, Hamilton HIVE, and The Generator.

For co-founder and CEO Graeme Davis, the inspiration for Brüha came after returning to Hamilton from a stint abroad.

"What's happening in my local community?" was a question frequently asked by friends and family. Scattered social media channels, blogs, and publications made it tough to find relevant events and entertainment.

What started as the answer for Hamiltonians looking for a good time soon turned into a solution for event organizers. The team realized that venues and promoters had a difficult time attracting consistent and stable attendance numbers.

Brüha aims to solve this problem, too.

"At the end of the day, our business is about connecting people to local experiences," adds Borghesan. "Our platform not only makes their lives easier, but makes them really feel part of the greater community."

Visit www.bruha.com for more information.

Take 5 for Innovation

Thinking of hosting an event to boost the local reach of your business? Check out our quick tips for success.

1. Collaborate: Attract a larger crowd by partnering on your event with an organization in your industry.

2. Invite influencers: Are there prominent bloggers in your industry? Extend a complimentary invitation or see if they will promote your event.

3. Customize the experience: Should you invite a keynote speaker or host a networking event? Know your audience and create the right experience for them.

4. Create shareable promotions: Spread the word about your event with digital materials that are easy to share online.

5. Set measurable goals: Set goals (for example, attendance or key messages) and try to survey your attendees after the event to see if you achieved your target.

