In the last year, development teams around the world have launched new networks for everything from managing advertising domains to facilitating bounties, all based on the utility of their respective consumer tokens. Often these tokens are only available for purchase on “exchanges” with investment-like features such as order books and price charts. Many of these are centralized and custodial, leaving them vulnerable to insider abuse and manipulation, and increasingly widespread hacks, loss, and theft.

An App Store for Ethereum

In the past, a friendly and safe model emerged when the consumer web moved to mobile: the Apple App Store offered an integrated shopping experience and in-app purchases.

An exciting piece of the AirSwap marketplace launch was the introduction of an embeddable, responsive widget that provides decentralized trading functionality to any web application on any Ethereum-enabled browser, desktop, or mobile. Today, we are re-introducing this as “in-app trading” and will soon be rolling out a new destination at www.airswap.io that suits the needs of both consumer token networks and their communities.

The power of decentralized trade

AirSwap is not just a marketplace, but a secure consumer token trading network that can only exist with a truly decentralized peer-to-peer protocol. When you buy and sell on AirSwap, you’re doing so with others around the world, wallet-to-wallet, between a buyer, a seller, and a smart contract. No friction, no custody, no fees.

Peer-to-peer embraces the power of blockchain — and is the only trading experience that suits the consumer token phenomenon. AirSwap aims to become the App Store of Ethereum, powered by tokens.