OTTAWA -- A new private commission launching today has a message for federal, provincial and municipal governments: Helping the environment is good for the economy.

Canada's Ecofiscal Commission is anchored by 10 senior economists with experience in public policy making and backed by a multi-partisan group of eminent Canadians with a lofty goal.

The idea is to stop taxing income, employment and profits -- things you want -- and to start putting a price on pollution.

Chris Ragan, the McGill University economist who's chairing the panel, puts the million-dollar-a-year commission's ambitions up there with other once-controversial Canadian policy leaps, including public health care, the Canada Pension Plan and free trade.

The biggest hurdle, says Ragan, is reversing the mindset that the economy and the environment are a zero sum game -- help one and you hurt the other.

In fact, the commission will present three reports a year that show the opposite, and hopes that advisors such as Reform party founder Preston Manning, former Liberal prime minister Paul Martin, former Quebec premier Jean Charest and Suncor Energy CEO Steve Williams will help convince policy makers that environmentally smart fiscal policy is good economics.

Members of Canada's Ecofiscal Commission and members of its advisory board:

Commission members:

Chris Ragan, McGill University (chairman)

Elizabeth Beale, Atlantic Provinces Economic Council

Paul Boothe, Western University

Mel Cappe, University of Toronto

Bev Dahlby, University of Calgary

Don Drummond, Queen's University

Stewart Elgie, University of Ottawa

Glen Hodgson, Conference Board of Canada

Paul Lanoie, HEC Montreal

Richard Lipsey, Simon Fraser University

Nancy Olewiler, Simon Fraser University

France St-Hilaire, Institute for Research in Public Policy

Advisory board members: