In 2013, we found ourselves repeating the same phrase to all kinds of people:

You already publish to the web, so why not publish everywhere else?

Of course this is the way we see it. XOXCO has spent over a year developing Packagr to enable multi-platform publishing and re-use of content, so we’ve been living in our own device-agnostic utopia here in Austin for a while. Want to read something in our office? You can pick up any device and get the same content delivered natively, regardless of form or format.

Educating clients on the benefits of multi-platform publishing largely characterized our work in the second half of 2013.

The blog format is the primary channel for digital publishers on the web, but it is only one of many. Subscriptions, app stores, and direct downloads are great examples of secondary channels worth just as much consideration these days. Unfortunately, the costs associated with having this kind of reach leaves many publishers and content marketers sticking to what worked a decade ago.