Thinking of Ranking on SERP’s.

Scratching your head how to get it?

Don’t worry we have tried to compile few basic 99+ SEO tips best practices for Search engine optimisation to get your website ranking in SERP’s

Ensure content is clear and upfront Check for Grammar and Spelling of Content Add Helpful Supplementary Content Bullets and Numbered Lists should be used to break content for readers Content should provide Value and Unique Insights Avoid too many ads above the fold Create a content hierarchy Ensure navigation is clear Use Breadcrumb Navigation No follow any paid/affiliate links Use SEO friendly URLs Ensure you have clearly visible contact information Include privacy policy and about page Minimise copied or thin text content If you are targeting local SEO include your address in layout Use www. or non www recommended to use www. Choose your keywords wisely Select one main keyword per page Consider user intent Check title competition Consider how ‘rankable’ the keyword is and how visible organic results are Use your competitor’s strategy Track your rankings Monitor your click-through rate Front load your keyword Avoid truncation Make content clickable Stand out from rest in website design and layout Don’t bother adding your brand Optimise home page for brand Minimise stop words Don’t repeat yourself. In terms of content and keywords Sell your content by writing good meta description and title for each page Avoid truncation Use your keyword in the meta description Split test pages Ensure each page has a unique H1 tag Use your keyword in the H1 Tag Keyword Word Order should be used Add Contact Us Page Include secondary and LSI keywords Avoid using header tags in layout Use your keyword early Long content correlates with higher rankings Forget keyword density Use LSI keywords Add multimedia Add internal links Link out to authentic website or as required Check Outbound Link Quality Prioritize quality over frequency Set up rich snippets/structured data Include table of contents for long content Avoid excessively long URL Set canonical URLs Add noindex, follow to pages you wish to exclude from Google Block spiders from sensitive content with robots.txt Lower your bounce rate Use scroll of pages Use heat map to study your website performance Minimise pop-ups Be careful with interstitial ads Ensure website is mobile optimised Consider accessibility Consider readability Consider usability Set up friendly 404 page User reviews/Site reputation Minimise down time Implement Look for ‘quick wins’ Check for errors Submit a site map/site maps Sign up for Google Analytics Regularly check stats and react to any changes in traffic Optimise your load speed Test your site’s load speed Implement recommendations from Google Page Speed Insights Use image along with content Add relevant alt text Use descriptive file / image names Optimise file / image size Build link as it’s one of the primary factors \Links from authoritative domains pass more Links from topically related sites assist rankings Links from within content are the most valuable Links from 301 is good Study your competitor’s links to get few for your own domain Low quality link building prove harm Diversify your link profile Diversify your anchor text Regularly audit your link profile Don’t ignore social media! Use social media to share you content Show social proof Encourage sharing of your content Include open graph data Set up Twitter card Set up rich pins Find popular content in your niche and improve/update it Spend at least as much time promoting content as creating it Email outreach continues to be most powerful method Shareable assets = more links Share content from others Moderate comments Don’t put your eggs in one basket Learn as much as you can Pay attention to updates Be patient as effective SEO takes hard work and time Avoid shady tactics Don’t spam. Check for Manual penalties in Google Console and resolve it Check traffic drops against Google update dates Remove/minimise thin content Remove bad links Disavow any links which cannot be removed Check for hacks/inserted links File reconsideration request

Note: Recovery from penalties is not straight forward and you should be very careful when removing links, de- indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant. It should also be noted that Google is expected to transition to ‘real-time’, continuous Penguin/Panda updates in the near future, which may make identifying specific penalties harder. Be patient and relax it’s take time to to get result show up in SERP’s.