It’s all in the details...

Think about the location. If the photoshoot is outside, is there a wet weather alternative? If using a space indoors, could there be issues with natural light entering through windows? In the case that the shoot overruns is your photographer available to stay? Thinking like this will help your photographer plan for any situation.

A professional photographer has more than likely overcome challenges in the past that may occur at your shoot. A quick call to discuss potential issues will alleviate stress levels and allow for the photographer to prepare alternative solutions or bring specific equipment to save the day.

Background

Unless you’ve worked with a photographer before it’s good practice to assume they don’t know your brand. Provide an introduction to your company and the project.

What are your objectives?

What is the message you want to communicate? Do you want to inspire a call to action? Do you want to convey a fun and collaborative atmosphere between your colleagues? Are you developing new marketing materials to show off a new office space?

Even if you’ve chosen a photographer that you think will match your preferred style, it’s still helpful to provide some visual examples to detail exactly what you like and don’t like. These can be examples from previous projects or comparisons with your competitors and how they tell their story visually.

Who is this for?

Is this intended for your core customer base? Or a new market you are expanding into? Are the images being placed within a training document for your staff? Or even aimed at presenting your company to potential investors? Explaining who the content is intended for will help your photographer understand your audience and better communicate your message.