"White Lies," the new single from promising Atlantic Records singer-songwriter Max Frost, injects some soul into a recent Beats by Dre TV commercial, and has now been paired with a stark new music video. Watch the "White Lies" clip, premiering exclusively on Billboard.com, below:

The black-and-white video, directed by David Vincent Wolf, exudes a certain stylishness as Frost and his female companion pal around Venice Beach and downtown Los Angeles. Soon, however, the sultriness begins to haunt the songwriter, who drifts in and out of focus before settling down with a memory.

Strange Talk, 'Climbing Walls': Exclusive Video Premiere

"I wanted the video to move like the way a relationship moves, with increasing intensity and insanity as it nears its end," Frost says of the "White Lies" clip. The official audio for "White Lies" first made its way to YouTube last April, and has since garnered over 300,000 plays.

"White Lies," the lead single from Frost's "Low High Low" EP, will be serviced to radio in January. Meanwhile, the Texas native is prepping his Atlantic debut for an early 2014 release.