Supermarket giant Tesco has been accused of sexism over its shopping trolleys.

It's the pictures on the handles' safety instructions that have sparked the row - showing a woman in a dress with children.

The Sun reported how a woman from Manchester posted a complaint on Twitter with the hashtag 'everyday sexism'.

She wrote: "Tesco, is it only women who do the food shopping and look after the kids?"

And it seems a number of people, including the Fathers4Justice group agree, with campaigner Matt O'Connor saying: "Tesco needs to stop this gender apartheid."

Samantha Rennie, executive director at equality group the Rosa UK Fund for Women and Girls, added: "The idea that shopping trolleys should be gendered in any way seems ridiculous.

"It's a seemingly small factor that plays a role in reinforcing stereotypical ideas of the woman being responsible for the weekly food shop."

But not everyone has backed the woman. Others have voiced their disagreement at the accusations of sexism.

MrStick tweeted: "Somone has complained to @Tesco that this is sexist as it shows a woman doing the shopping. The Mcr woman who complained needs to get a life. It maybe a man dressed as a woman #everydaysexism . World's gone mad."

Happily, Britain's biggest supermarket has announced plans to introduce trolleys featuring gender neutral images, and over 20,000 trolleys have already switched, reports the Mirror .

A Tesco spokesperson said: "Everyone’s welcome at Tesco, which is why we've been changing the icons on our trolleys to use a new, gender-neutral design.

"The new design is already on over 20,000 trolleys and will feature on all new trolleys in the future."