South Korean esports broadcast network OGN has officially begun gameplay for its newest league venture, the North American PlayerUnknown Battlegrounds League (NPL), but if preseason Twitch metrics for the league are any indication, North America’s official PUBG league might have a long road ahead of it in 2019.

In November, PUBG Corp. detailed plans for a Global Championship season this calendar year that includes competition across nine different regions spanning three phases, and culminating with a large global competition.

As a part of the announcement, OGN’s NPL was made the regional operator for the Global Championship, and over the course of the year, it will host events with sixteen teams vying for a total prize pool of $1M USD.

In preparation for the next 10 or so months of competition, the league hosted a $100K tournament at the shiny new OGN Super Arena in California that was built specifically to host large-scale battle royale tournaments.

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However, neither showing off all the bells and whistles of the new arena, nor displaying all of the top teams in North America, could attract viewers to the event on Twitch from Jan. 7-15.

While days one and two of the preseason broadcast managed to pull just over an average concurrent viewership (CCV) of 1K, the event’s average CCV for the week on the official PUBG Twitch channel was just 3.89K. On the whole, the week pulled in just 81.95K hours watched.

For comparison, Michael “Shroud” Grzesiek averaged close to ten times more CCV per hour of airtime in the past seven days streaming PUBG. With an average CCV of 32.13K, the Twitch personality racked up 567.78K hours watched in the past seven day broadcasting 17.33 hours of PUBG content.

The argument could be made that the “preseason” nature of the NPL event could explain low viewership, dress rehearsals in other esports suggest that averaging less than 4K viewers is a bad omen for OGN’s league as it shoots for a strong start. Even second tier leagues in other esports like Overwatch Contenders and League of Legends’ manage to average higher viewership.

Additionally, the three-day PUBG Asia Invitational on PUBG Corp’s Korean channel also pulled exponentially higher viewership on Twitch. In just 15.87 hours of airtime, the event reeled in 146.99K hours watched, averaging 8.96K CCV.

While PUBG on the whole has seen a decline on Twitch in the past year, viewership for OGN’s preseason tournament serves as a red flag for PUBG Corp as it continues to roll out its five-year plan for incorporating esports into its strategy for the title.

Though PUBG as an influencer-based title still reels in viewers if the right streamer is playing the game, the appeal that it has in North America appears to be limit, potentially due in part to the meteoric rise of Fortnite as a battle royale.

As competition in other regions like Asia continue to draw stronger viewership, PUBG Corp may have to adjust its esports strategy to take advantage of those that perform well and/or make changes to help regions that struggle to generate reach.

A previous version of this article listed OGNesports as the primary channel broadcasting the PUBG preseason rather than playbattlegrounds. The article and data have been updated accordingly.