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JustFab's spokeswoman told BuzzFeed News the BBB reviews represent less than 0.001% of the 3.5 million customers it signed up in that time.

They claim that the complaints come from “a very, very small minority” of unhappy users.

“As a fashion company, our flexible-subscription business model makes it possible to pass along the substantial savings we realize to our customers,” JustFab’s spokesperson told BuzzFeed News.