DESPITE an increase in entertainment choices, watching television remains as popular as ever, according to data from the OECD's Communications Outlook report. American households watch the box for over eight hours a day on average, twice as long as anyone else. Viewing has fallen in some countries. Turks reportedly watched an hour's less television per day in 2007 than they did only two years earlier, when the country was America's nearest rival as couch-potato king.

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