8% weight

Vision:



I'm a big fan of Bloom and these guys are doing something quite similar except with the added twist of allowing users not to just protect their identity and PII, but also monetize it. Bloom only gives users a way to securely make it available to services they want to us, Dayta provides a means to actively be paid for such data.



I can imagine something like Dayta being an excellent add on to Brave browser where it would automagically use that PII to augment the advertisement selection process, and even provide some of that data directly to advertisers before or after ad serving/click through - for a fee of course .



I think they also give a good reason for using blockchain - transparency and immutability so those who breach data contracts can be held accountable. In Blockchain We Trust right?



So yes, the Vision is bang on IMO - put the data back in the hands of We The People and make those who profit from it pay for it and be accountable for and malfeasance - plus make that less likely in the first place. More to the point by making this a more trustworthy process you'll probably find more people actually wanting to share their data - under the right terms, which Dayta lets you define and agree to.



Team:



All the players seem to have pretty solid backgrounds in the field and the stuff they are supposed to be doing, with employment histories in well known companies doing those things.



Some have even built blockchain related projects and companies before which makes them above average IMO.



Product:



Of course this is all slideware at the moment but I would say their whitepaper is above average and includes quite a lot of details on the various processes and technological decision. They have also put a lot of thought into how it will be used by the various customers for it - from consumers to businesses.



Agree

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