Kendrick Lamar's 2015 album To Pimp A Butterfly was universally revered by critics, beloved by President Obama and contained a track that would become a rallying cry for America. Last night it lost out at the Grammys to Taylor Swift's 1989.

While Kendrick did pick up five awards early in the evening including Rap Album of the Year, he was overlooked in the main categories he was tipped for, losing the album award to Taylor and record award to Mark Ronson and Bruno Mars' Uptown Funk.

Here's a small sample of a very large group of people who couldn't believe it:

Swift made obvious reference to her detractors during her acceptance speech, though she didn't specifically name Kanye West.

"I want to thank the fans for the last ten years," she said. "As the first woman to win Album of the Year twice, I want to say to all the young women out there, there are going to be people along the way who try to undercut your success, or take credit for your accomplishments or your fame.

"If you just focus on the work, and you don't let those people sidetrack you, someday when you get where you're going, you'll look around and know it's you and the people who love you who put you there. That will be the greatest feeling in the world!"