Delivery men sorting lunch boxes before delivery in front of Churchgate railway station in Mumbai, India.

Time is a limited resource, something New Delhi PR executive Vinni Aneja can attest to.



"I work five days a week from 9am to 7pm, drive an hour to work and back every day and have no time for mundane stuff," she said.

The 33-year-old doesn't have the time to shop for groceries, indulge in a pedicure or wait at doctor's office for routine tests, but that isn't a problem.

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"Whenever I need anything, I just call, SMS or WhatsApp and my neighborhood grocer delivers everything from toothpaste to rice," she said.

Groceries are just the beginning. Aneja pampers herself with facials and pedicures, invests in mutual funds and bonds and gets annual health checkups all in the comfort of her home.

Growing participation

India's home delivery model is thriving. ICICI, India's largest bank, has a cash and check pickup/delivery service and allows people to open bank accounts from home.

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Medical services are also available at home. Metropolis Healthcare in Mumbai collects blood, urine and stool samples at patients' houses and delivers online reports within 5 hours. Their technicians also drop by to check blood pressure, conduct echocardiograms and deliver healthcare products.