The catch: if you're reading this, you probably can't use Plus. It's only available in Belgium and the Netherlands right now for €10 (about $10.50) per month. There's no mention of launches in other countries, either. However, the decision makes sense when you look at the context. Amazon's Kindle Unlimited isn't available in either country, so Kobo can start by cornering a couple of smaller markets before it thinks about taking on its main rival.