The fact that your business needs a mobile strategy is yesterday’s news. With the acceptance of a mobile strategy as a given for so many businesses, there has been an explosion of in-app tools for you to choose from. If your role touches UX, engineering, product management or customer success, then chances are you will be exploring and testing out a bunch of in-app mobile tools.

When you’re weighing up which tools to use, you should tackle the question from a jobs-to-be-done perspective. What is the job you need to carry out? Or, what problem are you trying to solve? That job might fall into any of the below within the entire customer lifecycle:

1) App Store/competitive intelligence for market research

2) ASO (App Store Optimization) to drive conversions

3) User onboarding optimization

4) Analytics to track key metrics

5) Mobile/in-app messaging to engage users

6) User feedback to listen to customers and improve the user experience

Check out the below tools as a starting point when researching your jobs to be done:

Web analytics platform for mobile and the web. Just point and click to choose the interactions you want to measure. You can spend more time learning how to make your app better.

What problem does it solve?

Analytics to track key metrics

Pricing

Fremium. First paid plan starts at $99 p/m.

Try Mixpanel

Delivers mission critical data for your complete app strategy with a comprehensive and accurate data set available on mobile apps and automated dashboards that track your mobile app downloads, revenue and advertising data.

What problem does it solve?

Analytics platform to track key metrics

Intelligence for market research

Pricing

Freemium. Contact for next tier pricing.

Try App Annie

App Store Optimization and Store Intelligence products give vital keyword and competitive data so you can improve visibility, performance and ROI .

What problem does it solve?

App store intelligence for market research

Pricing

Small business starts at $79 p/m. Contact for enterprise.

Try SensorTower

Spend less time finding and more time fixing crashes. Named the #1 performance SDK on both iOS and Android, Crashlytics provides deep and actionable insights, even the exact line of code your app crashed on.

What problem does it solve?

Crash reporting/analytics

Pricing

Free for most. Enterprise features on demand.

Try Crashlytics

Product feedback management software that transforms the way businesses gather and analyze customer feedback and prioritize feature requests to drive roadmap decisions.

What problem does it solve?

User feedback to listen to customers

Pricing

Starts at $199 p/m

Try UserVoice

Design and predictive test App Store and Google Play icons, screenshots, videos and descriptions to optimize your app store install conversion rates.

What problem does it solve?

ASO (App Store Optimization) to drive conversions

Pricing

Starts at $1,499 p/m

Try StoreMaven

A/B test your App Store or Google Play page and discover the most converting icon, screenshots, video app preview for mobile app or games.

What problem does it solve?

ASO to drive conversions

Pricing

Freemium. Plans start at $249 p/m

Try SplitMetrics

In-app messaging tool for mobile application providers. It allows users to provide in-app help and customer support, send in-app surveys, prompt app users to provide ratings, etc. It is designed to foster engagement and build advocacy among the mobile app’s user base.

What problem does it solve?

Mobile messaging to engage users

Pricing

30 day free trial, then custom pricing.

Try Apptentive

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