This article covers the ASO techniques for Apple’s AppStore. if you are looking for ASO in Google Play Store take a look at the similar article here.

Keywords in your App Name have a lot of weight in the App Store algorithm. Try adding your strongest keywords in your title to increase your app discoverability. You can use up to 30 characters.

Your app title is one of the most important factors in App Store Optimization. It has a significant influence on the App Store algorithm. The words contained in the title are taken into account for the referencing of your app. Therefore, every word should be carefully chosen in order to maximize your chances of success.

The name of your app should give at least an idea of what the app offers or does. Use your brand name only if it is already known by everyone; use a few words that describe your app if it is not.

Integrate the most relevant keywords possible in your title, as they will help to improve your ranking in the App Store. Plus, these keywords won’t need to be included in your App Subtitle or in the iTunes Connect Keyword Field of 100 characters (only!). This is a massive gain of space for new keywords!

The size limit is 30 characters. Use all available characters and don’t forget that your App Name will be cropped on some screens. You need to be sure that the first characters make sense on their own.

Sub Title

iOS 11 introduced an additional keyword indexing field to app’s metadata. Keywords from the Subtitle are indexed by the algorithm and have a lot of weight. We recommend using all available 30 characters by explaining your app using relevant keywords.