This Map Shows the Most Valuable Brand for Each Country

The world’s most valuable brand is owned by a company that you likely interact with every day. In fact, you may have even gotten to this web page using it.

That brand is Google – and it dominates the internet with a 64% market share in search, while generating 41% of all digital advertising revenue globally.

According to Brand Finance’s most recent 2017 list, Google’s “brand value” has recently increased to $109.5 billion, which is just enough to supplant Apple’s $107.1 billion brand from the top of the list.

What is “brand value”? According to Brand Finance, it’s an internationally recognized term that represents “a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value”.

The Most Valuable Brand in Each Country

Today’s infographic comes from HowMuch.net, a cost information site, and it breaks down Brand Finance’s list of the top 500 brands in a different way. It shows the most valuable brand for each country, and has each country sized accordingly to the dollar value of that company’s brand.

It’s interesting to note the drop off in value from country to country.

Google is the world’s most valuable brand at $109.5 billion – and it is followed closely by other U.S. brands like Apple ($107.1B) or Amazon ($106.4B). However, there are only two non-U.S. brands in the top 10, which are South Korean conglomerate Samsung ($66.2B) and Chinese bank ICBC ($47.8B).

Two automakers also rank pretty high. Japan’s Toyota and Germany’s BMW both have significant valuations at $46.3 billion and $37.1 billion.

After that, it’s a pretty steep fall in value for most countries. The top brands in countries like Canada, Italy, Switzerland, Australia, Russia, India, and Spain don’t crack $20 billion in value. On the entire South American continent, the most valuable brand is Brazil’s Itaú, a bank with a brand worth only $6.9 billion.

By our count, a whopping 76 of the top 100 brands were based in either the United States, China, or Japan.

Editor’s note: We added in a definition of “Brand Value” into the article, to make clear that it is different from any other type of value (such as market capitalization).