For the last several days, we've been avoiding writing a clickbait news story about American Gods author Neil Gaiman potentially reading the menu from The Cheesecake Factory for charity, while watching our colleagues in the entertainment media fall one by one like dominoes (if dominoes came with intrusive pop-up ads that freeze your web browser). But just two days into one of the slowest Memorial Day news weekends in recent memory, we can hold out no longer.

The whole thing started when author Sara Benincasa tweeted:

https://twitter.com/SaraJBenincasa/status/865707012104962048

Gaiman agreed:

I have said Yes. If she makes it happen, for charity, I will do this thing. https://t.co/vkJWVDiYTJ — Neil Gaiman (@neilhimself) May 20, 2017

And his chosen charity is UNHCR, the UN organization for refugees of which Gaiman is an official ambassador. The organization has even gotten in on the action:

If you love 🍰 and you love @NeilHimself you'll want to get involved in this dramatic live reading https://t.co/FCYasEo0I4 @SaraJBenincasa pic.twitter.com/f2kdZgXx1S — UNHCR, the UN Refugee Agency (@Refugees) May 28, 2017

In case you're wondering, Gaiman knows how silly this whole thing is, and doesn't mind being silly, as long as it's for a good cause:

Giving credence to the idea that celebrity is absurd. Why can't u just be a good writer? — Maia (@Fourfold_vision) May 26, 2017

Celebrity is indeed absurd. That's why using it for good causes like helping @refugees is so important. And I have not stopped writing. https://t.co/VoAyEZBwPj — Neil Gaiman (@neilhimself) May 26, 2017

The campaign is going well, though it still has a long way to go:

https://twitter.com/SaraJBenincasa/status/868547613678632960

And Benincasa points out how your donations can make a difference:

https://twitter.com/SaraJBenincasa/status/868650696840630272

https://twitter.com/SaraJBenincasa/status/868651942028861440

https://twitter.com/SaraJBenincasa/status/868653230879678465

The tally is over $65,000 as of press time. If you want to contribute, either because you want to help refugees, or because you legitimately for some reason want to see Gaiman read a really long restaurant menu, head over to Crowdrise to chip in.