Wawa is giving away free coffee to celebrate Wawa Day 2018.

The convenience-store chain with a cult following is celebrating its 54th anniversary.

We recently visited Wawa to see if it measures up to the hype.

Any Pennsylvanian knows the magnetic allure of Wawa.

The convenience-store chain has recruited an army of steadfast shoppers; however, many Americans don't know much about Wawa, as its locations are limited to six states on the East Coast. On Thursday, it's giving away free, unlimited coffee to celebrate its 54th year in business.

Recently, we ventured into Wawa country to get an idea of what the fuss is all about at the convenience chain and its rival, Sheetz.

We came away with a new understanding of Wawa and its fiercely loyal fans.

Here's how Wawa won us over: