Merculet uses blockchain technology to transform the relations between consumers, producers, and investors, allowing users to monetize their attention.

Merculet has built an Attention Value Network, which connects both the supply and demand sides of attention with an open protocol suite. There are three core components.

The UAV (User Attention Value) evaluation system will scientifically measure the value of the user's attention while integrating with traditional rewardpoint systems. Entrepreneurs can access the UAV system through a set of open protocols, digitize the user behavior within the App, and measure the user's effective workload with UAV values.

UATs (User Attention Tokens) are the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.

Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants. The Open Content Platform will be able to realize automation operations, and will be open to all parties in the content industry: existing public chains, existing chain applications, content creators, content demanders, content copyright trading platforms etc.