Soccer stars in Mexico have joined a new campaign calling on fans to stop chanting homophobia at matches.

Abrazados por el Fútbol, or ‘Embraced by Football’, is being described as a collective effort to encourage more respect while rejecting physical and verbal hatred.

‘The united will of fans, players, technical bodies, managers, sponsors and associations we want to become a single voice that talk of respect and inclusion and do not judge, preach or censored,’ the campaign reads.

The video says the players, which include Javier ‘Chicharito’ Hernandez, captain and defender Rafael Marquez and midfielder Andres Guardado, want ‘a more peaceful environment, more familiar and more secure for all and all who love this sport’.

FIFA recently disciplined Mexico after the 2014 World Cup for homophobic chants, which resulted in fines.

The new video has been played at several games, including in last night’s 2018 World Cup qualifying match against Canada in Mexico City.

