Liverpool FC today confirmed its commercial director, Olly Dale, has decided to leave the club after eight years.

Dale, who joined Liverpool from Fenway Sports Management, the marketing arm of Fenway Sports Group, has played a pivotal role in helping to turn around the club’s commercial and partnership business.

He was responsible for expanding Liverpool’s sponsorship portfolio including partnerships across training kit and shirt sleeves, renewals with key long-standing partners, helping to lead pre-season tour events and expanding the club’s soccer schools business.

Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: “Olly has been an invaluable leader of the club for the past eight years and we will be sorry to see him go.

“He has been instrumental in transforming the commercial and partnerships department during that time, not only by virtue of significantly growing our revenues but also by establishing and building terrific relationships with world-class brands who are now part of the Liverpool family.

“His leadership qualities are outstanding and he has worked tirelessly as part of the team who helped turn the club around from the time he joined just after the FSG acquisition. We will miss Olly both professionally and personally and we wish him well in what will be a bright future.”



Mike Gordon, president and owner of Fenway Sports Group, added: “Olly has been a key member of the commercial side of the club since he joined FSG in 2011. His efforts have led to significant growth in our commercial revenues during his tenure at LFC.

“While we are very sorry to see him go, I have no doubt he will do a fantastic job leading other commercial businesses in the future and we wish him well.”

Olly Dale said: “It has been a privilege to represent this great club during a time of such incredible revival. Under the stewardship of FSG the club has returned to the very top of European football and the commercial business has been transformed thanks to the phenomenal work of the club’s staff, support from loyal partners and passionate energy from fans.

“I’d like to thank everyone for their help on this amazing journey: John, Tom and Mike for their outstanding stewardship, Peter and Billy for their support and encouragement and my terrific colleagues and partners.”