While bears are known to enjoy honey, they'll also gobble up the bees and larvae from inside a hive. One beekeeper points out that shooting the wild animals is illegal, leaving them with few options to protect their livelihoods. "That's why this insurance is very important," says Neset Nuhoglu, who works in Ordu, on Turkey's northern coast. Another man tells the agency that beekeepers will still try to save the hives, but knowing there's insurance available will provide peace of mind. Turkey is one of the world's biggest honey producers, second only to China in 2013, according to the UN Food and Agriculture Organisation