Priti Patel has handed a dossier of evidence to the Electoral Commission that demonstrates beyond doubt that the various Remain campaigns coordinated their spending in breach of the rules. The Commission’s guidance is clear: “you are very likely to be working together if you have joint advertising campaigns”. That is exactly what the various supposedly independent campaigns did regarding the “Don’t F*ck My Future” advertising campaign. Guido cannot see how the Remain campaigns can claim they did not co-ordinate.

Having looked through the documents on the Electoral Commission’s website, I note that, according to Adam & Eve/DDB’s returns, producing these advertisements cost in excess of £76,000. However, only one campaign – Wake Up And Vote – ever paid an invoice to DDB for producing the videos, and only for £24,000. The remainder of the cost appears to have been funded by a mixture of payments and donations from other campaigns and major Remain donors.

Wake Up And Vote

Directly invoiced by ‘Adam and Eve’. Asked to pay £24,000 for the video

Wake Up And Vote received the entirety of their funding (£100,000) from Lisbet Rausing, one of the main donors to Britain Stronger in Europe and Conservatives IN

Britain Stronger in Europe

Gave £7,467 to DDB on 1 June for ‘advertising’, but this was declared as notional expenditure with ‘Adam & Eve’, so no invoice or further details were provided. This means it is unclear what precise advertising it is for.

We Are Europe

Gave £10,000 to DDB on 29 June but did not declare any joint spending

We Are Europe received the majority of its funding from two of Britain Stronger in Europe’s main donors, Lord Sainsbury (£116,000) and Ian Taylor (£99,000)

Britain Stronger in Europe, Wake Up And Vote, We Are Europe, and DDB were all registered as independent campaigners in their own right but none declared this as joint spending. Despite only one campaign paying an invoice for the advertisements and registering this with the Electoral Commission, multiple campaigns were reported to be involved in producing the videos:

14th June – it was reported that the ads were made for We Are Europe

14th June – in an interview with the co-founder of ‘We Are Europe’, it was reported that the videos are a ‘collaboration between agencies adam&eveDDB and Kin&Co, alongside campaign groups Wake up & Vote and We Are Europe’ (link)

15th June – it was reported that the ad was made for Britain Stronger In Europe

24th June – it was reported that the ads were made for We are EU (presumably ‘We are Europe’)

Britain Stronger in Europe, Wake Up And Vote, We Are Europe, and DDB all distributed these videos widely on social media. And despite not reporting any payments towards the cost of the video, Britain Stronger in Europe hosted the advert on its website, with no branding added to suggest that it was not an official Britain Stronger in Europe video. It is important to note that the video on the website was not ‘shared’ (which might be seen as in keeping with the rules), but was actually hosted. This means that Britain Stronger in Europe were provided with a service which they then made use of in their advertising. To anyone visiting their website, it would have appeared that the video was produced by Britain Stronger in Europe for their campaign purposes. This is a clear breach of the spending rules.