Denim is a way of life – own it, go ”All Denim”!

Let’s start by saying that this is definitely, by default, a timeless and always IN look. No matter the season no matter the trends, we can always lean on this ”50 shades of blue” street combination.

Ok, cool I know, but what is the reason we as men love this cool ”uniform” so much? The answer lies in the fact that this is a classy look. We all know that iconic image of that badass cowboy, that gunslinger with his denim jeans and his cool shirt or, if we wanna move forward to the present times, just think about our own father, grandfather, they must have tried this look at least once…

So growing up with this style must have had an impact on us, making it one of the reasons we like it so much and still adopt it. We have to admit, the ”blue denim look” is a part of us, so damn simple to get along with and as desigers say: can upgrade our fashion statement immediately without any problems what so ever.

Simple to obtain, this ”blue”look is our casual but significant introduction card. What’s more, designers are getting more experimental with denim than they ever did – dressing jeans up, or ripping them apart in all new ways.