As per a recent study by Accenture Analytics, enterprises that are starting upon and completing their Big Data projects successfully, are noting significant value and many practical results from their operations. On the other hand, those standing on the sidelines are finding themselves in a position to be left behind. From innovative market development techniques to new revenue generation, Big data tools and analytics are delivering massive business outcomes for a wide range of strategic corporate goals, and how.

Read on for how Big Data can create wonders or your business and become central to your digital strategy too.

Role of Big Data in Businesses

Big Data—a powerful combination of tools, analytics and processes caters to the ‘data and insights’ needs of an organization. It understands trends, customer preferences, and the target audience of an organization in a big way. If these datasets are properly analyzed and effectively presented, they can help business organizations attain various goals. Additionally Big Data analytics are useful in creating new experiences for figuring out valuable customers and helping services and products create a stronger brand presence for themselves.

Performance of Risk Analysis

Business success is not just dependent on running a company smoothly, there are many other factors in the reckoning too. You need to have a good grasp over the social, economic and all other factors that determine your accomplishments. Predictive analysis—a result of Big Data application in business, allows users to scan and analyze various newspaper reports and social media feeds, and use them too. By helping organizations in different industry verticals perform real time risk analyses; Big Data greatly helps in keeping up with new trends and developments.

Safety of Data

With organizations being bombarded with security specific and other Big Data challenges on a daily basis, it is becoming important for users to install the right tools and techniques for more fluid working. Here, there exist two distinct issues: implementing Big Data techniques for analyzing and predicting security; and securing customers’ and the organization’s information in the context of Big Data. Along with assessing all kinds of internal threats, Big Data tools allow data security experts to map the complete data landscape of their company. The security metrics used by them comply with regulatory requirements, and keep all sensitive information safe.

Creation of more Lucrative and new Revenue Streams

Big Data provides organizations with valuable insights by analyzing consumers and markets alike. The datasets used by organizations are valuable for their stakeholders and all other parties too. For instance, non-personalized trend data held by businesses can be sold to other large-sized industries that are operating in similar sectors.

Dialogues with Customers

Big Data allows business organizations to profile customers who understand their priorities, are smart enough to compare different options, or talk to businesses via social media channels. As a result of the structured and unstructured information provided by Big Data, businesses can engage in one-on-one, real time conversation with consumers. Big Data also impacts with its role in digital and physical shopping spheres. For instance, online retailers are now suggesting offers on mobile carriers and leveraging the benefits of consumer inclines towards escalated social media usage.

Big Data brings the Competitive Advantage

Big Data is allowing many leading organizations to outperform their competition. Established competitors and new entrants are using data-driven strategies in different industries to innovate, capture and compete. From healthcare to IT, Big Data usage is impacting all sectors. Big Data is creating new growth opportunities and giving rise to different categories of businesses, such as those connected with analyzing and aggregating industry data. These days, companies are sitting on large information flows and managing suppliers, buyers, services, consumer preferences, and products in much better ways. Overall, with Big Data best practices in places, organizations are using data more extensively.

Re-Development of Products

Big Data serves as one of the most lucrative ways of using/collecting feedback and understanding how customers perceive an organization’s services and products. By analyzing unstructured social media postings and making all necessary changes, brands are re-developing their products for adding greater value. They are even dissecting the available feedback in line with demographic groups and geographical locations, thereby helping organizations re-design, innovate upon and market their products accordingly. In addition, with the best tools and analytics in place, Big Data is raising the efficiency and productivity levels of varied production processes too.

Way Forward

By the looks of it, there exists little doubt that Big Data will be playing an important role in many different industries across the world and very soon It will be doing wonders for business organizations by making them more efficient, impactful and result-oriented. So, it’s time you started training for Big Data management to reap the many benefits of the same--currently and in future too.

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