Overview:

Gamers are not a monolithic group; gaming preferences and motivations vary among gamers in important ways. Using survey data from over 140,000 gamers worldwide, we developed an empirical framework of gaming motivations and a validated tool to measure those motivations. We'll present the gaming motivations we identified, how they are related to each other, and how they vary by gender, age, personality, and geographic region. This is a data-driven talk where we focus on the surprising findings that emerged from the large data set.