New Sound

SONOMA MEDIA Hot AC KMHX (MIX 104.9)/SANTA ROSA, CA flips to Classic Hits as "K-HITS 104.9."

PD DANNY WRIGHT took to FACEBOOK to share, "What a crazy few weeks it’s been. Excuse me while I reflect for a minute. In APRIL of 2006, I was hired to be the Program Director and be on the air in the Afternoons on MIX 104.9 in SANTA ROSA. It has been a hell of a ride, with lots of ups and downs. Always keeping me on my toes. Whether it was having ADELE in studio (YES THAT HAPPENED!) to giving away a car in PETALUMA to our annual CHRIS-MIX Concerts, thank you to everyone I’ve ever worked with and became friends with in the past 11 years of Mixiness."

He continued, "Bitter-Sweet but, it’s now time to close that chapter. The past few weeks I have been working hard on something new. Finally, after a lot of grunt work-(and a 12 hour day today) I’m proud to bring you The NEW K-HITS 104.9! SONOMA COUNTY GREATEST HITS! If you love MADONNA, MICHAEL JACKSON, PRINCE, DEPECHE MODE and other Rad music from the 80s, 70s and 90s please check it out!! I worked just as hard on this as I did on MIX for the past 11 years... And of course I’m still on your radio every weekday morning on 97.7 THE RIVER! <3 Thanks for all your support!"

ASMG VP/Programming JIM MURPHY commented, “K-HITS 104.9 will feature the greatest hits from the late 70s into the early 90s, and should be well received by listeners whose musical tastes were shaped during the 1980s. PD DANNY WRIGHT has done a masterful job crafting the sound. We’re very pleased to bring this exciting new station to SONOMA COUNTY listeners.”

K-HITS 104.9 will be jockless for the present time. Announcement of new call letters is pending.

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