Every year in June, the advertising industry directs its eyes to the French Riviera, because in Cannes takes place the festival of creativity and accompanying Golden Lions – the most important awards of the advertising industry last year. Although the category is up to 26 and every year I browse them all, watching every single campaign (it lasts a good few days), one shortlist strongly draws my attention. These are, of course, nominations for the Golden Lion in the Innovation category, which were announced today. This year, 21 concepts from all over the world compete for the title of the most innovative project. We have to summon up a little patience because the announcement of the winner will happen on 21st of June during the Innovation Lions Gala.

Following my annual tradition, I publish a full list of case studies of this year’s nominations. Which in your opinion deserve the Golden Lion in Cannes most? Who would you give your one vote to? Let me know. My front-runner this year is the Project Revoice campaign. An incredible story of a man who initiated the Ice Bucket Challenge a few years ago, collecting more than US $ 115 million for people with amyotrophic lateral sclerosis. Enjoy watching.



Seeing AI – Talking Camera App For the blind



Streetguard – Tracking System De Mexico



My Line powered by Google



The original brushes of Edvard Munch



Adidas – Futurecraft 4d



Value of Nature – The Great Barrier Reef



The Financial Hack



Project Revoice



Kingo



Savor Saver



The Coffee Line



The Dissolving Posters



Google Arts & Culture: The Selfie Feature



Touching Masterpieces



Dot by Dot



Good Vibes App



Lightpin Project



Echo Of Help



Aria

Here you can find the full case study of this campaign.



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