Well, fairly soft. I stuff them firmly, but they're still soft, just not real squishy. About like, maybe a little less firm than, but quite a bit firmer than. Not sure if that information helps unless you happen to have one from them, but I honestly not sure how else to describe them. I guess "3 times" firmer than the Funrise plushies? Not exactly sure what the psi is, and that probably wouldn't help anyway. I'm totally overthinking this.