Launched by socially-conscious textile company Ananas Anam , pineapple leather (or "Piñatex") is an " innovative, natural and sustainable non-woven textile " derived from pineapple leaves.

The "leather" comes from the tropical fruit's waste plant fibres and is both durable and biodegradable, making it a great alternative to animal leather.

It was first discovered by Spanish designer and Ananas Anam founder and CEO Carmen Hijosa during a business trip to the Philippines, where she was introduced to the barong talong, a traditional Filipino shirt woven together with fibres of pineapple leaves. After five years of research between the U.K. and Spain, Piñatex was born.

Along with being socially conscious, Piñatex actually comes at a low cost. According to LifeGate, the pineapple leather is "about 23 euros per square metre versus 25-38 euros for the leather," and is already being looked into by big companies such as Puma and Camper.