"At SunChips® brand, we believe small steps can bring about big change. In 2010 we plan to introduce the first fully compostable chip bag of its kind. These innovative bags are designed to fully decompose in about 14 weeks when placed in a hot, active compost heap. So you eat the chips. The earth eats the bag. And we all live in a cleaner world. See more of our small steps at sunchips.com."