Who will benefit

Online streaming services

What makes online streaming services so popular is the fact that you can watch anything anywhere on the go and don’t have to purchase a full package just to watch one program. An example of where online streaming has found success is the “NBA G League” on Twitch. The NBA G League is a development league for young players who aspire to play in the NBA and has attracted large numbers by streaming it on Twitch. La Liga could broadcast matches on online streaming services and put ads in their streams, similar to how a YouTuber makes money from publishing a video. The likes of Twitch and Amazon already have a large audience, and already have a strong enough platform to broadcast matches. Furthermore, by having online streaming services available and TV services available, La Liga would be maximising their audience and have a wide range of age groups that watch their matches.

2. The Spanish economy

By 2019 La Liga is expected to contribute 2% to Spain’s economy, however, that figure could rise even higher if they choose to advertise even more beforehand. By advertising more, La Liga to help further stimulate the growth of the Spanish economy, especially after the economy is starting to recover from sky-high unemployment. The further advertising of La Liga could also potentially create more jobs and can be a great way to get more people into football as well.

3. La Liga clubs

Further commercialisation will only increase the global recognition of many La Liga clubs and increase the amount of money they receive from participating in La Liga, financially bolstering every team. While La Liga usually remains a “two horse race” every season, the increase of transfer budgets for teams allows for teams to perform at a higher quality when playing in European competitions, as they would have more money to spend.