From now through Opening Night on Oct. 4 (which also happens to be the veteran forward's 37th birthday), you can purchase a new Williams No. 14 jersey or bring a previously owned Williams jersey by The Eye and have a C sewn on the front for free, courtesy of Williams.

Justin Williams had the letter C sewn on his sweater. Now, get it sewn on your Williams jerseys, and the new captain of the Carolina Hurricanes will cover the cost.

"I think one of the most important things that I'll take into this is to not change myself or be anybody that I'm not. Leadership comes naturally and comes from years of watching other great leaders," Williams said after the captaincy announcement. "Certainly, my current coach is one of them. I'll be taking little things from his leadership and instilling them in mine. It's something I'm very humbled by and very proud of and something I don't take lightly."

As noted in the above image, both the C and A will be located on the right side of the Hurricanes' new third jersey.

The Eye is located on the south end of PNC Arena next to the box office. The team store is open 10 a.m.-6 p.m. Monday-Friday and 12-4 p.m. on Saturday. Click here for more information.