The Pantone Hotel, just off Avenue Louise in the Belgian capital, is the latest addition to the Pantone Universe range of consumer spin-offs, which also includes hugely popular Pantone mugs in a variety of colours…

The seven-floor hotel, designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, has 59 rooms and suites which use one of seven Pantone colour palettes, ranging from tranquil and aquatic to daring and fiery. The hotel says it expects guests to “[choose] a room that complements their mood through colour”. The bathrooms at the hotels come with Pantone Universe toiletries.

The rooftop terrace, with its own bar, is available for private functions for up to 100 guests.

Images via Gizmodo