British masthead the Daily Mail is in the early planning stages of launching an Australian edition, Influencing understands.

The Daily Mail’s parent company, DMG Media , registered the domain MailOnline.com.au three weeks ago, and also filed a host of Australian trade marks on Monday, including ‘MailOnline Australia’ and ‘Daily Mail Australia’.

MailOnline.com.au currently redirects to the Daily Mail website, which is one of the most visited newspaper websites in the world and has separate homepages for the UK , India and USA .

The four Australian trade mark applications were registered on October 7.

Two of the trade marks are for ‘Daily Mail Australia’ and are filed under various media, publishing, advertising, technology, finance and entertainment classes. The other two trade marks are for ‘MailOnline Australia’ and cover slightly different classes, broadly covering the same but with additional internet services.

The trade marks remain at the early status of ‘Filed - Approved’, meaning they have not been seen by an IP examiner.

The Australian trade marks were registered by ‘Associated Newspapers’ in the UK, which is the former name of DMG Media . The website domain was registered by ‘DMG Consolidated Holdings’ on September 13, 2013.

The Daily Mail is the second biggest newspaper in the UK, after The Sun, and its website, Mail Online, has over 100 million unique visitors per month, according to data from August 2012 .

It is currently embroiled in a spat with the UK Labour Party leader Ed Miliband over an article which alleged that his late father Ralph Miliband, a Marxist philosopher, ‘hated Britain’.

This would be the second major British masthead to expand Down Under, after The Guardian officially launched in Australia earlier this year . Another international media brand, BuzzFeed, has also announced plans for an impending Australian launch.

Influencing has contacted DMG Media and MailOnline and is awaiting a response.

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Find out more about the Daily Mail .

Contact the author of this article by email ( tim@mediaconnect.com.au ), phone (+61 2 9894 6277) or on Twitter .

Send all Influencing and ITJourno press releases, leads and news tips to the editorial team by email ( editorial@mediaconnect.com.au ) or phone (+61 2 9894 6277).

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