What exactly is Firefox Better Web?

Firefox Better Web is an initiative to bring back the joy of browsing the web. It combines Scroll and Firefox Enhanced Tracking Protection:

1) Scroll collaborates with partner sites in its network to create ad-free versions of their content. It also offers audio for articles within the partner network, and measures your reading activity across devices and apps so that you can see how your reading activity directly benefits the partner sites you patronize. Scroll pays its partner sites based on reading activity. These payments amount to over 40% more than what partners would have received through ad revenue.

2) Firefox Enhanced Tracking Protection (ETP) technology is set to block trackers, cryptominers, and fingerprinters, giving you increased performance while being protected online. The Firefox Better Web add-on works only on the Firefox desktop browser.

Firefox Better Web supports the possibility of an internet that’s not dominated by ads and ad-driven revenue. It paves the way toward quality online content and a fast, clean, and private online experience—for all.