Emmy- and Peabody-winning series South Park kicked off a celebration of its 20th season today at San Diego Comic-Con with the unveiling of a new logo (see above) and a video look-back (see below).

Comedy Central and South Park Digital Studios will be honoring the iconic series over the next several months with specialized events on-air, online and on the ground. They include a traveling art exhibit curated by street pop culture artist Ron English that will visit select locations around the country, the launch of a redesigned South Park app and all-new Avatar Creator; the release of South Park: The Fractured But Whole, a new video game from Ubisoft; the South Park 20 Experience featuring 20 iconic 2D/3D moments; and Comedy Central’s launch of the 20th season multi-tiered, multimedia marketing campaign, which will roll out over the next several months.

Season 20 of South Park premieres at 10 PM September 14 on Comedy Central.

Check out the “We’ve Been There” video that premiered today at Comic-Con: