The New York Times also noted that Uber is dropping a requirement that drivers and corporate staff opt out of arbitration agreements within the first 30 days of signing a contract. Uber is simultaneously publishing a safety transparency report that will include sexual assault and other safety violations. There's currently no way to "reliably or accurately" compare Uber's safety to other forms of transportation, Chief Legal Officer Tony West said in the blog post announcing the move, and sexual assault is a "vastly underreported crime."

Arbitration demands aren't unique to Uber. Many companies institute these requirements for disputes of various kinds because they prevent damaging lawsuits, keep the company's practices a secret and tend to rule in favor of the company instead of the victim. There's been a widespread backlash over their use to silence sexual assault and harassment survivors, however, and Microsoft recently ended arbitration for those cases precisely to increase transparency and reduce toxicity in its corporate culture.

The decision comes as part of CEO Dara Khosrowshahi's ongoing bid to reform Uber's reputation, in part as a matter of survival. The company continues to worry about customers jumping ship due to unpopular decisions (mainly those under former CEO Travis Kalanick), and it's in a scramble to please potential investors ahead of a possible initial public stock offering in 2019. If it didn't provide signs of reform, it might have trouble convincing investors to hop aboard and help the company become profitable after years of relying on funding rounds to stay afloat.