A first look at the Brave Browser — from an advertiser’s perspective… Brave is an ad-free browser that blocks 3rd party ads and trackers, and Brave allows users to earn BAT (their native cryptocurrency), as well as support content creators using the currency as well. Brave has it’s own ads — but are they any good?

Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. It was founded by Brendan Eich, creator of the JavaScript programming language. He also co-founded the Mozilla Project.

Brave allows users to support the sites they visit with BAT, which is their cryptocurrency. Users may earn BAT by watching Brave ads in the browser, or by funding their BAT wallet. Brave targets users with web ads by analyzing the user anonymized browsing history: it does not send your data to the cloud, which is what, say, Google does.

In this episode, we share basic results from our campaigns from the pilot program. Cheaper than Display or Search, and with solid engagement, Brave ads seem very promising indeed. While metrics are impressive, what it comes down to is — does it scale?