With IFTTT’s total fundraising at over 62 million dollars, the codeless automation workspace has really heated up. With products like IFTTT, Zapier, and Microsoft Flow on the market, automating day-to-day tasks has never been easier. These tools allow you to connect your apps and build automated workflows to be more productive. But these apps each have their own strengths and choosing the right one can be difficult.

In broad strokes IFTTT, Zapier, and Microsoft Flow all perform the same function, to connect apps and automate workflows. Each has its own strengths and weaknesses. Choosing the right app has proven difficult because each app fits a different niche. At first glance, choosing the right app is daunting. The interfaces, approach, and verbiage are different on each app, yet the most important difference is the connections to third-party apps. The connectors in each app drastically change how each app is used and who uses them.