Marketing is a very important part of any business, as it is a way to get your product, brand, or service to a target audience. There are various ways to market a business, and referral marketing has proven to be a very good marketing strategy. Referral marketing is subdivided into other forms of referral marketing, one of which is Word-of-mouth marketing which has been an effective means of marketing and is currently worth more than $183 billion.

Over the years, referral marketing has been responsible for creating so many successful companies, and the growing use of social media for referral marketing has made it possible for businesses to extend their reach to different parts of the world. However, there are problems with the referral marketing systems, one of which is the verification of the information from the parties involved. Not being able to verify the credibility of word-of-mouth information is bound to cause misinformation and misdirection about a business.

While there may be several solutions, the ultimate solution lies in having a decentralized system that has a database that is certified, inviolable, secure, truthful and also has an information system about companies and their functions, in a transparent way. For the market to grow, there has to be a system of certifying and giving credibility to users who contribute their quota to the system.