A: It is and it isn't. Part of me feels like if I was watching what was going on, that dirties the event in a weird way. I know that sounds kind of funny. I think all of us wanted to do it without any announcements. We didn't want it to be this media event, we liked the idea that it would be this kind of random thing happening, that people would kind of stumble across. We liked thinking about how someone might be going, "I feel like I know what this is." Part of me feels like if I had witnessed that, it might feel wrong somehow.