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In 2009, CM Punk turned heel and cashed-in on Matt Hardy's brother, Jeff, to start a great feud that dominated SmackDown that summer. Matt (who had briefly turned heel and feuded with Jeff in a disastrous feud) felt he had earned Punk's role and that it should be his. His lobbying fell upon deaf ears aside from the usual loyal super fans, so he resorted to gossip.

There had, for whatever reason, been a rumor circulating online about CM Punk dating Lita. It wasn't true, but specious evidence was used by some people to try to prove that it was. Eventually, a blurb showed up in one of the major wrestling newsletters "confirming" that they were an item.

Jeff Hardy soon left WWE, only to be arrested two weeks later as part of a drug sting. Punk moved the feuding on with The Undertaker, but also cut a promo about the arrest on SmackDown. As part of the feud with Undertaker, they did a title switch in a "Hell In the Cell" match at the PPV event of the same name.

An item popped up in one newsletter that said Punk had gotten heat and lost the title because he argued with The Undertaker about the WWE dress code. Shortly after that story hit the Internet, another website reported that Punk and Undertaker had a polite conversation, but one wrestler immediately started freaking out and making a big deal out of it and he was the only one doing so.

That wrestler was Matt Hardy. The next issue of the newsletter that reported the original version included a correction. As for the Lita rumor, from that point on, it seemed like Matt Hardy was the culprit behind the "confirmation," though we have no way of being sure.

Meanwhile, after Punk cut the promo about Jeff's arrest, both brothers were angry at him and decided to use "The Hardy Show" as an outlet to spread rumors about him. A little over a year later, the video showed up on YouTube—and it was not a pretty look into the world of Matt and Jeff Hardy.

Jeff looked a lot worse. He was drowsy and wobbly, to say the least, constantly scratching his nose, and appeared to brag about his own drug use while also accusing CM Punk of taking Ambien. Matt sounded drowsy, albeit much less so than his brother, and focused on Punk's non-existent relationship with Amy "Lita" Dumas.

It was an utter disaster.