It keeps farmers holding out hope and making excuses for him, even as his trade war devastates their operations. It keeps coal country loyal, even as the promises of a revitalized coal industry ring hollow. It keeps white voters in the rust belt on the edge of their seats, waiting for the day that he will magically bring back manufacturing. It keeps white voters in the South heated over the issue of immigration and an “invasion” or “infestation” of Latin Americans.

Trump’s central promise as a politician has been the elevation, protection and promotion of whiteness, particularly white men who fear demographic changes and loss of status and privilege.

As Vox reported in 2017, white people of all ideologies, including liberals, become more conservative when confronted with the reality that a rising minority population means a loss of white dominance.

As the psychologist Jonathan Haidt recently told Vox:

“As multiculturalism is emphasized more and more, there emerges a reaction against it on the right, which is attractive to the authoritarian mind and also appeals to other conservatives. And this, I think, is what has happened, this is what Trump is about — not entirely, of course, but certainly this is a big factor.”

It is about stacking the courts, controlling the bodies of women (look no further than the raft of state abortion restrictions recently passed, including the outrageous new abortion law in Alabama), fighting the redefinition of gender as personified by the advances in liberty among people who are transgender, restricting the voting of nonwhite, less conservative groups, and controlling the flow of migrants into the country who do not bolster the white population.