Design the Box Posted on Jun 10, 2015 by Corinna in Product Management |

Teams work much more effectively when they share a vision of what their product is supposed to become. Alas, this vision is usually implicit and everybody has their own diverging views on what’s important. Especially for digital products. “Design the box” is a fun way to make all different views visible and agree on a shared vision.

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Content of 1-Pager:

DESIGN the BOX

Create a shared vision for your product or service in a fun workshop

Works for everything! From “Web Hosting” over “Perfect Hire” to “Delivering Superior Customer Support”!

“You come across your product in a store. What does its box look like? There’s no wrong way to design it.”

Split the group into small teams. Each team designs 1 box. Allow at least 30 minutes for designing. Give examples of what could be on the box:

Name

Slogan

Visuals

Benefits

Features

Use cases

Trust enhancers

Customers / Buyers

After designing, the teams pitch their boxes to each other. Note similarities, discuss differences. Put all agreed upon ideas into one shared box. This box could stay in the team room as a visual reminder of their vision.

Get a joint view of what’s important!

You need:

At least 1h of time

Blank boxes

Alternative: Drawing of a box – at least front and back side

Alternative: Drawing of a box – at least front and back side Pens

Stickers

Other fun materials

Inspiration, such as cereal boxes, …

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