Celebrity influence is a very important factor when it comes to marketing your products with celebrity followings being ruthless in the crusade to get the latest merch. Brand deals are a common occurrence when it comes to the social media world, celebrities earn commission on sales of products that they promote online. This can make it hard to know who to trust as you are putting your faith in the fact that the review is genuine and not just a plot for money.

Because of this increase in online promotion by celebrities there are some really great products on the market that are now super popular.

Make up.

One of the most popular industries to have a popularity boost would have to be cosmetics. Celebrity influence has played a huge part in this growth because of the fact that so many people are giving reviews on make-up up to help fansa with their purchases. Nowadays people are very reliant upon social media reviews as a means of seeing whether a product is good or not.

Cleaning products.

Another industry that has had a boost in popularity in recent years is cleaning. With accounts like Mrs Hinch showing spotless rooms all made possible with her favourite cleaning products people have gone hinching crazy. Following the cleaning craze there have been many products that have gone viral because of the recommendations by celebrities.

Wristbands.

Custom rubber bracelets have been made a lot more popular as a means of raising money for charity. These bracelets are commonly used as a way to get celebrity fans to donate to charity. They are very popular as they are easily customized to fit the message of a desired cause and when sold in bulk they can raise significant revenue.

Childcare products.

New moms are finally turning to one of their biggest resources, the Internet. With celebrity moms promoting the best products for caring for your baby there has been a huge craze with baby care products being sold out because a certain celeb star has shown them using it.

Clothing.

The clothing industry is boosted greatly by celebrity influence, with a huge rise in the popularity of social media applications like instagram celebs model clothes in breathtaking photography shots. Viewers see these shots and are able to get the look by following the links and purchasing the clothes their favourite celebs are wearing. This has opened a big opportunity to clothes retailers as they can hire a celebrity to wear their clothes in order to make more sales. This sales method has proved to be most effective and it isn’t uncommon for certain clothing items to sell out just because a popular celebrity is wearing it.

Perfumes

Much like the cosmetics industry there is a lot of money to be made in perfume sales, whether celebrities are showing support for a brand or trying to make sales of their own scent, we have gone past buying a fragrance because of how it smells and instead because of the celebrities that like them. The issue that comes with trusting celebrity opinion is that it is more than likely the case that they are being paid for a good review.

Health products.

Skincare and health supplements have become a staple part of so many of our daily routines as a way of ensuring our bodies are getting everything that it needs. With everything from hair to sleep supplements being available for purchase it can be hard for us to know which ones may be the best for us in terms of results. Celebrities are always posting which supplements they use to get the best from your body. There has been a huge growth in brands like “Sugar Bear” which sell hair growth supplements and are big users of celebrity influence as a means of advertising.

Subscription boxes.

Subscription boxes have become very prominent in today’s society with celebrities taking to youtube and instagram to unbox everything from make-up to mystery boxes. Subscription boxes have grown greatly in popularity with companies getting more and more monthly subscriptions by the minute. There’s something about that monthly delivery that really entices customers in, and the fact that they come in affordable monthly payments means that you can treat yourself without breaking the bank.

Food produce.

Everyone loves food ! Whether you’re looking for recipe ideas or a monthly subscription from companies like “Gusto” where they send over the ingredients to make hundreds of different options, social media is a great way to find food. Like anything on social media celebrities are always promoting food in restaurants, supermarkets and through delivery companies. If you are looking to spice up your food choices then maybe following your favorites celebrities food advice wouldn’t be such a bad idea.