James Avery, founder of San Antonio-area jewelry store, dead at 96

James Avery, pictured here in a 2011 photo, passed away at the age of 96. James Avery, pictured here in a 2011 photo, passed away at the age of 96. Photo: LISA KRANTZ, SAN ANTONIO EXPRESS-NEWS Photo: LISA KRANTZ, SAN ANTONIO EXPRESS-NEWS Image 1 of / 20 Caption Close James Avery, founder of San Antonio-area jewelry store, dead at 96 1 / 20 Back to Gallery

James Avery, the founder of the Kerrville-based jewelry store that bears his name, has passed away.

The store announced the news on its website and social media channels Monday afternoon. Avery died Monday, April 30, 2018.

"It is with heartfelt sorrow that we announce the passing of our founder, James Avery," a Facebook post reads. "We are forever grateful to Mr. Avery for giving us the opportunity to be a part of his dream. He was a dynamic, creative and generous man who touched the lives of many people during his lifetime through his work, his art and his giving spirit."

The World War II veteran was 96 years old and had operated the store for more than 60 years.

He and his wife, Estela, a San Antonio native and Providence High School graduate, were married for more than 20 years. She is the executive director of the San Antonio River Foundation.

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A previous San Antonio Express-News article described his jewelry store, known for their sterling silver charms, as privately-owned and family-operated. At that time, the store was earning $156 million a year.

Last year, following Hurricane Harvey, Avery's stores pledged to donate all proceeds earned from its 'Deep in the Heart of Texas' charm to relief efforts.

The store's homage to the founder also said his "contributions will always be remembered as the company continues to build upon his artistic legacy."

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James Avery Jewelry also asked donations to charities be made in lieu of flowers.

Madalyn Mendoza is a digital reporter for MySA.com. Read more of her stories here.| mmendoza@mysa.com | Twitter: @MaddySkye