The 5 Step Process for Product Immersement

A Product Managers guide to immersing yourself into your product.

As product managers, it’s expected of us to immerse ourselves in our customers world, understand the problem they are trying to solve, the industry they are trying to fix and the solution they propose to create. As it’s only then that we can develop meaningful products.

It’s also extremely important the Product Manager understands the vision for the product as we are responsible for clearly communicating that vision to everybody on the team such that they understand how they are contributing to it.

However, if like me, as a product manager in a fast moving environment it’s somewhat of an art to immerse yourself into your next project/ startup.

The advantage of being a PM in a product consultancy is I get to experience a wide variety of different startups, founders, industries, technologies, apps, websites, problems, solutions, you name it!

This might sound great, but it’s also a double edged sword.

For all these advantages I listed above, I need to quickly adapt to the next startup I get involved with and fast, and in doing so I need to do a lot of research, discussions with the founder, end user research, UX/UI workshops, competitor analysis research and the list goes on….

So since my time as a PM I‘ve had to develop an effective deep-dive system to rapidly immerse myself.

I call this system ‘Product Immersement’. And in case you are wondering, no ‘product immersement’ isn’t a phrase, at least I couldn’t find any record of it, so you heard it hear first folks! 🙌🏼