Facebook says it plans to marginalize what it considers to be “clickbait” news stories from publishers in its news feed, in another step to keep its 1.71 billion members regularly coming back to its social network.

In a change to its news feed algorithm on Thursday, Facebook said certain types of headlines would be classified as clickbait, those that “withhold or distort information.” Those stories will then appear less frequently in users’ feeds, the company said.

“We want publishers to post content that people care about, and we think people care about headlines that are much more straightforward,” Adam Mosseri, Facebook’s vice president for product management for the news feed, said in an interview.

Facebook has been working to maintain the integrity of the news feed to keep users happy and spending as much time on Facebook as possible. The Silicon Valley company constantly tweaks its algorithms, and in June it made a sweeping set of changes that would rank publisher content in general less favorably in the news feed.