Spanish startup VRElia has announced plans to launch three new virtual reality headsets by the end of the year each aimed at different markets. They will also offer bespoke virtual reality production services.

Speaking to Road to VR, the VRElia has outlined their plans to compete against the Oculus Rift in terms of price and hardware quality with a mobile, general, and professional version of their VREye headset brand each supporting various levels of functionality.

Their existing prototype, although it looks bulky, is said to be extremely light. The resolution of the 7-inch screen is the same as the Oculus Rift (1280×800) although we are told the quality is vastly improved.

“We have increased the FOV (something VR consumers are very interested in) by increasing the lenses size” said a spokesman for VRelia. “We have optimized the optics for the 7 inch screen, something that translates to bigger visual comfort, less eye fatigue and less light concentration emitted from the screen to the retina. This allows us to show more real pixel density per eye, while using the same screen size of our competitors. We also get less ghosting, richer color, increased brightness and improved contrast.”

The next version has already been designed but not yet manufactured. It will feature “a truly minimalist and ground breaking design” and a full HD screen.

The professional version (internally known as VREye Retina), will go even further and incorporate two full HD screens which the team admit will present some challenges.

“It’s difficult to maintain some of the benefits depending of the screen disposition, but we’ll find a working solution that matches good FOV and resolution per eye. Cost is the biggest issue with this model (we think that this is the main issue with Valve’s prototype too), and we plan to launch this model for the professional market on a small scale,” VRelia told Road to VR.

A low-cost model will be designed for the mobile market (it is not clear whether this will be an attachment or integrated device) with a skew towards entertainment and media playback.

The team are also developing VR software solutions for architectural, medical and educational environments, with several projects well underway mostly with Unity and CryEngine. The team want to position themselves as content providers rather than just a hardware manufacturers.

Although there are no firm release dates, VRelia hopes that the final models will be shipped by the end of the year with the mobile version being “very affordable,” the general version being “competitively priced against the Oculus Rift,” and the professional version being “considerably more expensive.”