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Moore’s team, however, believe in her ability to get the grassroots voters, people upset with the business as usual city hall to get out on election day.

The fact she was virtually unknown before this election may be a weakness, but it also may be her biggest asset.

“I would liken it to the Obama campaign and to the Nenshi campaign where it is people to people,” said Sara Wheelwright, one of Moore’s campaign managers.

Wheelwright said before meeting Moore, she had no intention of getting involved in civic politics. She had never put up a lawn sign, never knocked on a door, never worn a pin in support of a particular candidate.

But after meeting with Moore in her home for a little more than two hours one day this fall, she became a believer. Her company, Trusted Marketing Services, is now running Moore’s campaign — and blasting social media with videos and posts hoping that it will translate into votes.

Photo by Gord Waldner / The StarPhoenix

“Let’s face it we know that Canadians spend more time online then anywhere else in the world,” Wheelwright said.

It’s 7 a.m earlier that day and Moore is at CBC Saskatoon headquarters downtown for a live on-air mayors’ debate. It’s an hour of heated discussion, with Moore doing her best to paint herself as the candidate of change. Atchison, after all, has been mayor for a record 13 years. Clark has been a councillor for 10.

She said that was main motivation in her decision to run.

“I thought I am not happy with either of my choices. We need a new perspective, new leadership, something that can bring together the community in a new way. We are becoming a culture status quo and I don’t want to see us settle into that,” she said later.