When Succession creator Jesse Armstrong set out to make his HBO series about power and family conflict in the world of New York media he had a very specific type of business mogul in mind. Armstrong’s long road to showrunner began with a film script he wrote more than a decade ago called Murdoch, and it was the tabloid-friendly, nouveau riche families like the Murdochs, the Trumps, and the Redstones that inspired Succession’s clan of striving and conniving Roys. But in season two, episode three, “Hunting,” a new kind of player enters the game.

Logan Roy announces his intention to acquire PGM, a media company owned by the Pierce family, which opens the door for Armstrong to aim his razor-sharp wit at what Logan calls “those blue-blooded fucks” of the old media world. The Pierce family—whose members have yet to appear onscreen but simmer in the background of this episode—appears to be based loosely on the Sulzberger clan, which has run the New York Times since 1896. (The fictional Pierces own a paper called the New York Mail.) Armstrong told the Times that ”even the Sulzbergers” were partially inspiration for the Roys. But here is why the Sulzbergers and their ilk also make perfect fodder for Succession season two’s rival clan.

As previously reported, stage legend Cherry Jones will play head of the family Nan Pierce, Holly Hunter is CEO Rhea Jarrell, and Annabelle Dexter-Jones plays Naomi Pierce, whom we discover in the third episode is a friend of Roman’s partner, Tabitha. Roman tries to reach out to Naomi to get the ball rolling on a deal, but Naomi alerts the rest of the family, who shut negotiations down before they start. This infusion of great actors, alone, is fantastic news for such a masculine-power-heavy show. But dig even a little bit into the Sulzberger legacy and you’ll find even more cause for celebration.

The Sulzbergers are far from the only media family in America to pass their legacy down the generations. But in this era of dwindling journalistic revenue, the major old media families like the Grahams (of Washington Post/The Post fame), the Bancrofts (the Wall Street Journal), the Chandlers (the Los Angeles Times), and the Taylors (the Boston Globe) have all left the business, leaving only the Sulzbergers holding on. Thirty-nine-year-old Arthur “A.G.” Sulzberger is the current publisher of the New York Times, and he’s the fourth Arthur Sulzberger in the family to hold that position.

The tradition of handing down the paper from father to a firstborn son also named Arthur is such an obviously medieval practice at the New York Times that Sulzberger’s dad and predecessor, Arthur Ochs “Pinch” Sulzberger Jr., kept a Steuben crystal sculpture of a gold-handled Excalibur embedded in stone on his desk—a gift and potential Shiv Roy-worthy act of passive aggression from his passed-over sisters when he was named publisher and the family’s next “king” Arthur. (His nickname, “Pinch,” is a diminutive of the nickname of his father and predecessor, Arthur Ochs “Punch” Sulzberger Sr.)

Despite running the paper of record for over a century, the Sulzbergers (or Ochs-Sulzbergers, as they’re sometimes called) aren’t quite a household name outside New York media and certain social circles. The most famous member of the family outside of media is a cousin, Arthur Golden, who wrote the best-selling novel Memoirs of a Geisha. That’s because unlike the Hiltons, Trumps, Kennedys, Murdochs, Hearsts, Redstones, Kochs, and other moneyed families whose antics often land them in the tabloids, the Sulzbergers have studiously and steadfastly avoided public scrutiny.