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According to a report, average smartphone user checks their phone around 150 times day. That’s 12.5 times every hour or once every 4.8 minutes checking on the phone based on a 12 hour-a-day routine. That’s awful lot of times and if that’s the case, wouldn’t it be more convenient if the phone is always on you rather than inside your bag or pocket? And that’s where we think ReelCase could be of some help. In addition to guarding your device against bumps and knocks, it also has a retractable lanyard integrated to the case. This 28-inch long retractable lanyard boasts a pull mechanism that can be locked and retracted at any point, which means the length can be custom to suit your usage need. For example, you can get it to say, 9 or 10 inches, for wearing around your neck and extending it all the way when you need stretch out for take a selfie.

Because of the generous 28-inch length, you can choose to wear ReelCase around your neck, over your shoulder or hang around a carabiner on your waist. The idea is to keep the phone accessible at all time, ready for that moment you need it, which if you are the “average user”, it should be in ever 5 minutes time. Pretty brilliant idea that lets you bid farewell to frantic digging around your bag for the device when it rings or misplacing your iPhone ever. The only downside is, it will sway quite a bit depending on your activity, but I think we can sure cope with that if we our rate of phone checking stands at 150 times per day.

If the ReelCase iPhone Case with Retractable Lanyard sounds like something you could use, you can help to take it from prototype to a real product by backing up its Kickstarter campaign. Early backers can snag one for a modest 24 bucks, after which it will run you back at $29 (final retail price will be $39, btw). As always, the fate of ReelCase depends very much on the eventual funding status. So if want one, back it and keep your fingers crossed.

submitted via TIP US page.