After vaguely announcing changes a few months ago, Yahoo has decided that it will stop accepting Facebook and Google logins at Flickr as of June 30. The move is part of Yahoo's emphasis on getting rid of its reliance on its competitors and trying to draw customers directly into its user base.

Yahoo started accepting other services' logins at Flickr three years ago after the photo-hosting platform had been in decline for some time. Two years ago, Mat Honan at Gizmodo wrote about how social media sites like Twitter and Instagram were eating Flickr's photo-sharing lunch, and even its utility as a photo archive was dwarfed by dedicated cloud-storage and syncing services like Dropbox. Flickr has since had a redesign, and Yahoo is ready for the site to stand on its own.

The move partially mirrors one of Google's initiatives to bring YouTube more firmly into the Google network by getting rid of the site's own logins, encouraging users to use their Google+ info. Fallout and shenanigans involving ASCII penises ensued.

Yahoo is encouraging Flickr users without a Yahoo account to create one, and it's telling users who already have one to connect it before June 30 rolls around. The company hasn't indicated when it might remove Facebook and Google logins from the rest of its services, but this is likely the beginning of a slow, firm push for users to finally get in the Yahoo water.