ATLANTA — Porsche is preparing to release the Taycan, its first all-electric production vehicle that many expect will give Tesla a run for the top spot in the high-end electric car market, and it’s partnering with Apple Music to improve the in-car experience. At an event at Porsche's North American headquarters in Atlanta, the auto-maker announced that the Taycan will become the first vehicle to fully integrate Apple Music when the car is released in September. Subscribers to Apple Music will be able to stream the full Apple Music library and Beats 1 through the Porsche Advanced Cockpit dashboard in the Taycan.

As part of the deal between Porsche and Apple Music, Taycan owners will get three years of in-car internet for free, and a complimentary six months of Apple Music will be available to new Porsche owners. Existing Porsche owners who already subscribe to Apple Music will get three months of the streaming service for free.

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“Porsche and Apple Music fit perfectly -- we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation,” Detlev von Platen, member of the executive board for sales and marketing at Porsche AG said in a statement. “Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.”