PEICMC employees will receive training on selling and safety through a series of online lessons, developed by Lift & Co. and MADD Canada. Topics covered by the Certification include public health and harm reduction, law and liabilities, and working with different cannabis customers, among others.

"Education for frontline cannabis retail employees is essential to ensure an informed consumer base," said Matei Olaru, CEO of Lift & Co. "Lift & Co. is committed to providing leading information to Canadian retailers through our platform. We're thrilled to bring this level of sophisticated knowledge to the staff at PEICMC and prepare them for the upcoming legalization of cannabis."

"We're very excited to partner with Lift & Co. and MADD Canada to provide a comprehensive training program to PEICMC employees," said Andrew MacMillan, CEO of PEICMC. "This program will ensure that our cannabis retail team is well-trained and well-prepared to talk to customers about responsible cannabis usage guidelines and social responsibility principles which in turn will contribute to the success of the recreational cannabis industry on PEI."

“MADD Canada is pleased to team with Lift & Co to deliver this crucial training to ensure cannabis is sold responsibly, and to promote the separation of consumption and driving,” said MADD Canada Chief Executive Officer Andrew Murie. “We look forward to working with PEICMC to equip their retail staff with the knowledge and tools to expertly serve their customers in a safe and socially responsible way.”

This is the second Maritime province to receive Lift & Co.'s cannabis retail Certification, following Nova Scotia, announced last month. Lift & Co.'s Certification is also confirmed for the Manitoba-based private retailer Delta 9.

About the Lift & Co. Cannabis Retail Training Certification

The Cannabis Retail Training Certification (the "Certification") is a turn-key, best-in-class solution for both government and private retailers as either a two-day "boot camp" certification or a five-day intensive course for store managers and product specialists. MADD Canada's curriculum and education materials are developed in consultation with Lift & Co. and provided exclusively through Lift & Co.'s retail education platform.

The Certification complements the previously announced Cannabis Concierge tool.

Information about the Certification and Cannabis Concierge, and consultation requests, can be found at Lift & Co.'s website here.



About Lift & Co.

Lift & Co. (lift.co) operates at the intersection of media, technology and regulation within the cannabis industry providing customers with the information required to make better-informed decisions online and in-store. Lift & Co. supplies business partners with marketing channels and industry analytics that power targeted consumer marketing and we develop innovative solutions for government and private operators seeking to deliver a world class retail experience. Lift & Co. operates North America's largest cannabis consumer tradeshows under the Lift & Co. Expos banner and the company's Canadian Cannabis Awards are the gold standard for industry and product excellence and leadership. Learn more at lift.co.

Twitter, Facebook and Instagram: @liftandco

SOURCE Lift & Co

For further information: Lift & Co.: Scott Campbell, 647-402-4957, [email protected]; Nikki Laoutaris, 647-464-0148, [email protected]; Prince Edward Island Cannabis Management Corporation: Colin MacDonald, 902-368-5551, [email protected]