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The Milwaukee Police Department's newly redesigned website -- possibly the flashiest-looking government website on the Internet -- got a shout-out from Advertising Age.

The influential trade magazine calls the site "a thing of beauty" with "a gorgeous interface." It's only complaint is that the suspects under the Most Wanted tab "look like models in a fashion spread."

The kudos go to Cramer-Krasselt Milwaukee, an advertising agency that apparently did the high-end work for free, according to what the CK's executive creative director Chris Jacobs told Advertising Age.

LISS Interactive, from Long Island, N.Y., gets a credit as the developer of the site.

The website features 3D photography to create "a parallax effect," Jacobs told AA.

The new site is nothing if not bold. It offers sections titled the source, heroes, most wanted and the stats. The Source was the site's earlier, simpler incarnation, launched in May as an alternative to daily news media briefings. The bottom of the main page features two SWAT officers exiting an armored truck with weapons drawn.

For Cramer-Krasselt's own news item about the MPD site, Chief Edward Flynn observes, "MilwaukeePoliceNews.com gives us a direct communications channel to engage and empower citizens in our ongoing efforts to create a safer and more secure city.”

Flynn's visage leads the heroes section, which includes tabs about jobs well done, and one that has links to profiles of officers killed in the line of duty

But Flynn's best role on the site comes under The Stats. (a topic of continued reporting by the Journal Sentinel's Ben Poston). As you scroll through the numbers that MPD is promoting, Flynn moves in profile across a screen of apparent subordinates at a roll call -- until he runs out of staff, then out of blighted-city background and into -- the void?