New York (CNN Business) 20th Century Fox is an icon of Hollywood history. Its epic fanfare title card has appeared in front of "The Sound of Music," "Star Wars" and other major films over the past 85 years. But in 2020, that name is no more.

Disney DIS is dropping the Fox name from its 20th Century Fox brand, renaming the longtime studio as just 20th Century Studios. Its art house production company, Fox Searchlight, will now be known as Searchlight Pictures.

The new branding will first be seen on Searchlight Pictures' "Downhill," a drama/comedy starring Will Ferrell and Julia Louis-Dreyfus, which hits theaters on February 14. "The Call of the Wild," an adventure film starring Harrison Ford, will be the first film with the 20th Century Studios name, when it hits theaters on February 21.

The name change does make sense considering that the remaining assets from Fox such as the Fox Entertainment, Fox Sports and Fox News are a part of Fox Corporation, which has nothing to do with Disney.

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