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Bowls and hands; hands and bowls. Hands lovingly molding ground beef into a meatball, or lining bacon (always bacon!) into the wells of a muffin tin, or smashing graham crackers in a bag for a s’mores-inspired crust. And hands, pulling apart that cheesy spinach dip mozzarella stick for the oozy money shot. The recipe videos are labeled “literally the best thing ever,” “too damn good,” and “amazing as life.” And they are (literally?) all over your Facebook feed.

They come from BuzzFeed Tasty and a cadre of also-rans: TipHero, 12 Tomatoes, LittleThings, Cooking Panda, and Get in My Belly, among others. And, increasingly, they’re coming from more established food media brands, like Bon Appetit, Saveur, Food & Wine and — yep — The Washington Post. They’re quietly mesmerizing, and perfect for mobile. It’s like watching a trailer for your dinner.

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And as you watch more of them, trends emerge. The videos, all shot from directly overhead, alternate between fast and slow motion, never show more than the cook’s hands, and annotate each step in bold typography. They use jangly, royalty-free music, but work just as well without sound. They typically last only a minute or less, to capture fickle attention spans and to take advantage of Facebook’s auto-play setting.