Top ecommerce player Flipkart has filed a case against Seoni, Madhya Pradesh-based FlipkartDiscounts .net before the Delhi High Court accusing the latter of copyright and trademark infringement.FlipkartDiscounts provides several discounted listings on its site and also directs consumers to various ecommerce portals including Flipkart, Amazon, Snapdeal and Paytm."The court has granted an injunction against the website from operating under the current name and transfer the same to any third party," a Flipkart spokesperson said.Pratibha M Singh, lawyer representing Flipkart, said the Delhi High Court in an interim order has also restrained it from providing links to ecommerce sites."The grievance of the plaintiffs is that the defendants are using the domain name www.flipkartdiscounts.net which infringes the plaintiffs' registered trademark 'Flipkart'," a high court bench said in its interim order on March 23. "The plaintiffs are operating the website www.flipkart.com since 2007, which is very popular for making online purchases for a variety of products," it said.On its website, FlipkartDiscounts has given the name, email address and social network handles of one Shubham Thakur as the contact person. An email query to Thakur did not elicit any response till press time Friday.The success of homegrown ecommerce companies like Flipkart and Snapdeal in India has triggered a rush of me-too online retailers.There are at least 15 ecommerce sites that have 'kart' appended to their name, ranging from relatively better known portals such as HealthKart and LensKart to lesser known ones like VeggieKart, SafetyKart, Mygreenkart, Metal-kart, Bagskart and AssamKart. Similarly, at least a dozen sites have 'deal' in their names like entedeal and freedealsguru.Then there are serious cases of name cloning that are infringing on copying and trademarks. In 2013, Shopclues discovered that a Dubai-based site had not only used Shopclues' logo but even copied the Gurgaon-based firm's contents."We at Flipkart take stringent steps to safeguard our brand and trademarks," the company spokesperson said. Flipkart is also accusing FlipkartDiscounts of using similar logo."The defendants, on their website, are using the name and logo of the plaintiffs and selling the same products as offered by the plaintiffs, with discounts and at prices offered by the plaintiffs, by creating links to the plaintiffs' website and displaying the same on their own website," the Delhi High Court interim order said. "The submission is that even this constitutes infringement of the plaintiffs' trademarks and copyright."