BBK might not be a name to familar to all of you, but it should as they are the main investors in some of China’s biggest phone makers and they have just announced another new brand!

BBK have been in the electronics game in China for decades. Back in the old days of Chinese consumer electronics they made home games consoles (NES clones), but soon moved on to creating some of the worlds most recognisable smartphone brands, as well as building educational products for children.

With Oppo, Vivo and OnePlus a part of their portfolio the brand surely know what they are doing when it comes to creating a smartphone brand, so it’s quite exciting that they have annoucned another.

The new brand is called imoo, and it appears that BBK will be combining what they have learned from making electronic educational toys and smartphones and rolling them in to one, creating the worlds first educational smartphone.

We don’t have all the specifics at this time, but the first teaser from the brand shows a thin golden smartphone with a ‘record’ button on the side. This no doubt will be used for language study and taking notes.

Chances are imoo will only officially launch in China, but we will keep an eye on developments to see what they come up with.