Face filters allow users to add graphics to a selfie — much like Snapchat's Lenses. Users open the camera on their phone and tap a new filter icon. Instagram users can then add the filter to a photo or video and send it to friends through Instagram Direct or add it to a story.

Instagram on Tuesday announced a feature called "face filters," the latest effort to steal the thunder from upstart Snap .

The company added a few other creative tools Tuesday, including a "rewind" mode that plays videos in reverse. The app will also add hashtag stickers and a new eraser brush. With the eraser brush users can erase things they've drawn and replace it with something else, or play around with color.

Facebook, the parent company of Instagram, has been criticized for copying a number of Snapchat's features, though the company recently surpassed Snap in total users.