SAN FRANCISCO (MarketWatch) — This time, Dell Inc. founder Michael Dell might really take his company private.

Dell DELL, +1.66% shares surged Monday afternoon on a Bloomberg News report that the PC maker is talking to private equity firms about a possible deal. This seems to be at least the second time that the company has considered such a move. Dell, also the company’s chief executive, told a Sanford Bernstein conference in 2010 that he had previously considered such a move, back when the company’s market valuation was about $27.5 billion. Read Bloomberg report on Dell.