LG hasn’t wasted any time in announcing their brand new round smartwatch, the G Watch R, a device that sports a circular Plastic OLED display and surprisingly premium build materials. This is far from the cheap plastic square we saw when LG announced the original G Watch just a couple of months ago.

The new G Watch R sports a 1.3-inch circular P-OLED display (320×320), 1.2GHz Snapdragon 400 processor, 512MB RAM, 4GB storage, 410mAh battery, IP67 dust and water resistant rating, and runs Android Wear. The device is made of a durable stainless steel frame, along with an interchangeable 22mm calf skin leather strap, giving it “an air of modern prestige. LG is calling this the first circular Plastic OLED display that uses 100% of its watch face, which is them taking another shot at the Moto 360.

Can someone tell them that the “30” is upside down?

The G Watch R (what a name) will be available in the fourth quarter of this year. No pricing was announced, but if you are attending IFA in Berlin next week, it will be on display for your viewing pleasure.