Now in the interests of balance (and because there is a non-zero chance that the former owners and design team of Precimax are out there reading HODINKEE and I don't feel like getting sued this year) I should point out, to the people who made this watch, it was not a joke. It was a serious business, and an attempt, with the resources they had on hand, to keep people at their jobs and put food on the table, during a very harrowing time for the industry. That they created a design that hasn't aged well can hardly be laid at their door as a fault either; Precimax was not Patek or Rolex and they were trying to stand out a bit, and appeal to what frankly were very common tastes in the time they were trying to keep the company alive. They were trying to make what they thought they could sell. Besides, one man's poison is another man's meat, and while many nowadays find this sort of design risible, there are others who find immense charm – kitschy charm, but charm nonetheless – in watches of this era. You start out finding them awful, and then beguilingly awful, and then weirdly entertaining, like tiki cocktails, or the films of David Lynch. The funny thing is that after writing about it, I kind of want one.