Global clothing giant Nike announced Monday night that former NFL quarterback Colin Kaepernick will be one of the faces of the company's infamous "Just Do It" ad campaign.

The new campaign celebrates the 30th anniversary of the slogan which debuted in 1988 and will now feature several different athletes, including Kaepernick. His face will appear on billboards, television commercials and online ads according to the Associated Press.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018

Nike will also create a clothing line for Kaepernick and will donates to his Know Your Rights charity as part of the endorsement deal. Sources indicate the value of the deal is in line with some of the top endorsements in the NFL.

Kaepernick has been out of the league since the end of the 2016 season. No team has signed the free agent quarterback, in large because of the controversy surrounding his decision to kneel during the playing of the national anthem.

Since then, Kaepernick has filed a legal grievance against the league contending that owners conspired against him to keep him out of the league because of his protests.

Nike and the NFL recently entered into a long-term agreement where Nike will be the official provider of uniforms and apparel for the league until 2028.

While many in the sports world applauded Nike for endorsing Kaepernick despite him not playing in the NFL currently, critics of the former 49ers quarterback attacked Nike for the decision.

Hundreds of videos of fans burning their Nike clothing and tweets directed at the company were released within hours of the announcement. Many chastised Nike for supporting someone who they believe does not represent their values and beliefs when it comes to the anthem.

As long as Colin Kaepernick has any association with Nike I will never ever purchase another item from that company. #NikeBoycott — AndrewB (@AndrewKravMaga) September 4, 2018

Nike just sacrificed their business. I have 2 pair of school shoes to return. — Shawna (@shawnaarules1) September 4, 2018

Nike stock had yet to move significantly as trading began Tuesday morning. As of 9:45 a.m., the stock was down three percent from $82.20 per share to $79.74.