27-year-old electronic dance music DJ and producer 3LAU, whose real name is Justin Blau, left a career on Wall Street to chase his dreams of making music. The former Washington University of St. Louis finance student passed on a chance to work for the prestigious BlackRock investment firm and instead dropped out of college.

Shortly after in 2014, Blau met Cameron and Tyler Winklevoss who introduced him to Bitcoin, which had him pondering about how cryptocurrency could “eliminate a lot of the inefficiencies” he experienced in the music industry.

Since then Blau has been working on bringing together his expertise and passion points across finance, blockchain, and the music space, and will soon be launching the first ever decentralized, direct-to-consumer, blockchain-based ticketing system for music events.

Exclusive crypto-only pre-sale tickets for the event – called Our Music Festival – went on sale this morning for $25 each, and have already sold out. General admission tickets will follow tomorrow for $29 each. Tickets can be purchased using USD or the following cryptocurrencies: Bitcoin, Bitcoin Cash, Litecoin, and Ethereum.

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Our Music Festival – taking place on October 20 at the Greek Theatre at UC Berkeley – will also host the launch of the OMF cryptocurrency token. Blau plans to create an OMF-based ecosystem that rewards artists and fans alike for buying tickets, attending events, providing feedback, and “participating in the experience.”

Blau also hopes blockchain’s immutable ledger technology can solve issues around music event ticketing such as counterfeiting, overpriced tickets, and scalping.

Our Music Festival and the OMF token is a product of a partnership between Blau, music industry powerhouse Prime Social Group, and blockchain startup SingularDTV.

The first ever blockchain-powered music festival also boasts a lineup of heavy hitters, including breakout EDM artist Zedd as the headliner, Matt + Kim, Charlotte Lawrence, and rapper Big Sean.