Katy's 99 Ranch has a new competitor, as the Asian grocery store chain z.Tao is set to hold its grand opening Sept. 14 on Mason Road.

The store's soft opening has been going on for about two weeks, store manager Jun Yang said Tuesday.

It's the first Houston-area store in the franchise, which also has two locations in Dallas and one in Atlanta, Yang said.

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z.Tao imports a variety of Asian products and sells live seafood like tilapia and crab, fresh produce, baked goods and imported wine and beer.

A food court with a variety of restaurants is not yet open.

Since the soft opening, Google and Yelp reviewers have complimented the new store on its produce selection and sale prices for live lobster and live frogs.

z.Tao is located at 1525 S. Mason Road. Get a look at some of the products the store offers in the photos above.

Dana Burke covers community news. Read her on the breaking news site chron.com and the subscriber site, HoustonChronicle.com. | Follow her on Twitter: @danapburke.