1) E-commerce is growing fast in China!

Today, China is the world’s biggest e-commerce market. With a $589 billion online retail sales volume in 2016, China is well ahead of the United States which totaled $341.7 billion the same year. One relevant example of the tremendous scale of Chinese e-commerce is the sales figures from the largest Chinese e-commerce platform ‘Alibaba’ on China’s Single Day (11/11) which reached $14.3 billion in just 24 hours, an even better performance than the US Black Friday.

2) Western products: Still Chinese Online Shoppers’ First Choice!

More and more Chinese consumers are looking for quality products. What they are seeking is real authenticity, high quality and a strong safety record when it comes to their purchases. For these reasons, Chinese consumers trust Western products a lot more than they do local products. This trend is reflected in their consumption, with a considerable increase of cross-borders e-commerce platforms: in 2016, nearly 15% of the Chinese population made purchases from abroad, worth $57.13 billion, an increase of 90% compared to 2015.

3) Want to market online in China? It’s much easier nowadays!

Chinese e-commerce market has seen few changes during recent years and fortunately for foreign companies, Chinese business licenses or the holding of local stock aren’t required anymore in order to enter the market. With the legislation relaxed, selling online in China is getting much easier. Since 2014, some Chinese cross-borders platforms, such as Tmall Global from Alibaba or JingDong, are open for foreign companies to set up e-shops via their e-commerce portals. .