Bidooh, the real-time digital advertising platform is launching an initial coin offering (ICO) pre-sale of its cryptocurrency, DOOH Token.

The firm believes it can revolutionise the $34.8bn out of home advertising industry. Inspired by the film, Minority Report, where ads were personalised to characters walking towards them, it enables advertisers to adjust their campaigns in real-time.

“Out-of-Home advertising is a multi-billion dollar industry that is overdue for innovation. By providing real-time advertising - analysed and verified on the blockchain - Bidooh is presenting the future of digital billboard advertising,” explained co-founder and CEO, Abdul Alim.

"The DOOH Token sale will provide the impetus to advance our partnerships, further develop our platform and roll it out at speed. We welcome all those who share our vision and look forward to updating the market on our progress.”

Businesses can create an advert on the Bidooh app or website and book space. This can be displayed within 60seconds on selected screens.

The DOOH Token is an ERC20 utility token built on the Ethereum blockchain and each DOOH Token will be redeemable for 10 seconds of advertising space on the Bidooh platform.

The ICO will take place on 31 October and will conclude on 30 November at the earliest, or until all the tokens allocated have been distributed.

The token sale has a soft cap of $5m USD and a hard cap of $25m.

The majority cash raised will go towards screen acquisition - to install at least 5000 digital advertising screens. The remainder will be split across development, operation costs and sales and marketing.