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The first Calgary-based company to be approved as a supplier of legal recreational cannabis in Alberta is betting that pot consumers will put as much value on “local” as craft beer drinkers do.

Sundial Growers — a privately-held company headquartered in Calgary with production facilities near Airdrie and Olds — announced Wednesday it has signed an agreement with the Alberta Gaming, Liquor & Cannabis Commission. The one-year agreement will allow Sundial to supply AGLC with premium cannabis in 2018 and contains provisions for two additional one-year extensions.

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Sundial Growers chief operating officer Andrew Stordeur — whose background is in the beer industry — said his company expects to announce agreements with regulators in other provinces soon. However, he said the Alberta market was the company’s first priority, adding Sundial wants to market itself as a grower of good-quality, “local” cannabis.