By Nate Van Dore

Weed stocks and cryptocurrencies: two popular investment vehicles for millennials in recent times. Given the meteoric rise in popularity of both industries with strong monetary value and a growing following that is seeing greater acceptance (and regulation), it is no wonder why millennials are drawn to them.

Cryptocurrency and weed stocks (Source: ComplianceX.com)

Distrust

A surge in younger investors with a proclivity for new industries has come about due to existing distrust for the housing, large-cap stocks and commodities markets. While most millennials would rather travel than save or invest (which we understand), the millennials that do invest in cannabis and crypto realise its potential for growth.

Utility

The data doesn’t exist yet, but the appeal can also be due to sheer utility of both industries. The blockchain is a disruptive technology due to its transparency and ability to independently execute unique functions. This means they need more centralised mediators is no longer needed, making peer-to-peer more accessible. At the end of the day, millennials want transparency, something governments and corporations have seemingly failed to provide.

Medicinal marijuana has scientific backing and an open governmental dialogue. While the cultural significance of weed as a social or recreational drug exists, millennials like knowing they support something that has positive effects on cancer patients or individuals with multiple sclerosis. Government regulation is becoming commonplace, meaning that acceptance is permeating recreational users and influencing decision makers at very high levels.

So what now?

You really are free to do as you please. But know that there are at least two industries that are trying to make a significant change in the world, that need your financial and moral backing.

Think of Touch.. Touch. is directly challenging the advertising industry and centralised media. Similar to weed stocks and cryptocurrencies, Touch. has a particular distrust of social media applications that literally steal and sell your data. (What you do with your data is your business, and Touch. will enable that.) Then, on top of that, Touch. circulates utility tokens that pays its users for their content! Distrust and utility, the reasons why millennials will turn to Touch., as they do for weed stocks and cryptocurrencies.