# Investigate About Your Customers





The central idea behind inbound marketing is to optimize your website in such a way that it will appeal to your potential customers. In order to do that, you need to know who your potential customers are.





In our last post, we shared the step by step guide to know your customers to master marketing. Here is a quick revision:





Market Research

Talk to your salespersons and customer service agents

Regular Customer Surveys

Use of Social Media

Talking to Your Customers # Create Compelling Content





Google loves content and so do the audience. Nothing can work better than creating an engaging content on your site. The easiest way to do this is to focus on problems and create content that will help to solve that problem.



# Build Brand Engagement

Inbound marketing channels such as blogs and social media encourage two-way conversation. The option to post comments and give opinion leads to meaningful conversation and discussion. These feedbacks also help to learn and understand the audience.



# Build Website Traffic

Content is the only way to get a potential audience to the website as content is easily found. Providing valuable and relevant content gives people a reason to share your content across social networks so it’s seen by friends, colleagues, and followers.



# Convert Traffic to Customers

Now that you have a traffic to your site, you need to build a strong relationship to turn that traffic into potential customers. Talk (share videos, PPT’s and Infographics) about the benefits offered by your company, new content, promotions and special deals.



#Measure Results Regularly

Inbound marketing is actually very effective, but to see how well it works for your business, you need to measure your results regularly. Keep track on revenues, traffic, leads, ROI and conversions over the time, so you can improve your strategy if needed.

