A new world record for the largest cardboard box pyramid has been set in Kuwait city.

The impressive display was made up of 51,963 perfume boxes stacked on top of each other in a pyramid-like structure earlier this month by retail group Habchi & Chalhoub in association with perfume makers Paco Rabanne.

This successful record attempt smashed the previous record of 43,147 boxes which was achieved in Turkey in October last year.

The display, which stood three metres high and covered an area of 36 square metres, was constructed at the 360 Mall shopping centre without any adhesive or internal structural support and took 20 people 32 hours to build.

Boxes of the famous perfume One Million by Paco Rabanne were used on the outside surface of the cardboard box pyramid.

GWR adjudicator Talal Omar was on hand to confirm that the attempt was a success and presented a Guinness World of Records certificate to Mr Anthony Chalhoub, CEO of Habchi & Chalhoub.