In an interview, Hawell explained why she was inspired to create the underwear: "I began to notice a lot more shaming online, especially in the UK...This piece isn't being gender specific, suggesting that all women have this particular anatomy. It was a question on anyone who chooses to shame women; those who would find it acceptable to wear a bra that would almost look like a breast from a distance, but be relieved at the thought of a woman being covered up."