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After video of the man being violently pulled out of his seat went viral Monday, United responded with a brief statement:

“Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate. We apologize for the overbook situation.”

Later, United CEO Oscar Munoz followed up with some remarks of his own:

“This is an upsetting event to all of us here at United,” Munoz’s statement read in part. “I apologize for having to re-accommodate these customers.”

The combination airline jargon and public relations spin didn’t sit well with many people – especially when contrasted with the images of three officers yanking the man out of his seat and pulling his limp body by the wrists down the center aisle.

Other videos showed the man pacing around the plane’s cabin with blood dripping from his mouth.

The internet mocked United’s responses mercilessly. “@united I will be ‘re-accommodating” my business permanently from @united to your competitors,” one person wrote on Twitter.

The popular consumer affairs blog Consumerist called on readers to tweet their definitions of “re-accommodate,” which included the simple yet effective, “Knock a man out and drag him away.”

The slang website Urban Dictionary also posted a definition, reading, “to beat up and violently drag paying passengers off an airplane in order to make room for airline crew on stand-by.”