In a provocative calculation in 1995, Ted Jacobson, a theorist from the University of Maryland, showed that given a few of these holographic ideas, Einstein’s equations of general relativity are just a another way of stating the laws of thermodynamics.

Those exploding black holes (at least in theory — none has ever been observed) lit up a new strangeness of nature. Black holes, in effect, are holograms — like the 3-D images you see on bank cards. All the information about what has been lost inside them is encoded on their surfaces. Physicists have been wondering ever since how this “holographic principle” — that we are all maybe just shadows on a distant wall — applies to the universe and where it came from.

In one striking example of a holographic universe, Juan Maldacena of the Institute for Advanced Study constructed a mathematical model of a “soup can” universe, where what happened inside the can, including gravity, is encoded in the label on the outside of the can, where there was no gravity, as well as one less spatial dimension. If dimensions don’t matter and gravity doesn’t matter, how real can they be?

Lee Smolin, a quantum gravity theorist at the Perimeter Institute for Theoretical Physics, called Dr. Jacobson’s paper “one of the most important papers of the last 20 years.”

But it received little attention at first, said Thanu Padmanabhan of the Inter-University Center for Astronomy and Astrophysics in Pune, India, who has taken up the subject of “emergent gravity” in several papers over the last few years. Dr. Padmanabhan said that the connection to thermodynamics went deeper that just Einstein’s equations to other theories of gravity. “Gravity,” he said recently in a talk at the Perimeter Institute, “is the thermodynamic limit of the statistical mechanics of “atoms of space-time.”

Dr. Verlinde said he had read Dr. Jacobson’s paper many times over the years but that nobody seemed to have gotten the message. People were still talking about gravity as a fundamental force. “Clearly we have to take these analogies seriously, but somehow no one does,” he complained.

His paper, posted to the physics archive in January, resembles Dr. Jacobson’s in many ways, but Dr. Verlinde bristles when people say he has added nothing new to Dr. Jacobson’s analysis. What is new, he said, is the idea that differences in entropy can be the driving mechanism behind gravity, that gravity is, as he puts it an “entropic force.”