The Associated Press (of all people) published a story on a troubling trend wherein overtly partisan operatives "are bankrolling startup news organizations around the country." It is an apparent attempt to exploit the ailing news business by "fill[ing] a void created by the downsizing of traditional" media. These efforts are almost exclusively run by conservatives and are popping up nationally in places like Michigan, Texas, Florida, Montana, and more.

The pseudo-news enterprises are deliberately trying to pass themselves off as traditional news sites on the Internet. But their origins are somewhat mysterious, as is their financing. The reporting jobs at these outfits often pay better than conventional news gigs, sort of like PR. In applications for local press credentials these groups refuse to identify their financial backers. If nothing else, that absence of transparency is sufficient cause to be suspicious.

This initiative to inject rightist propaganda into local reporting did not spring up out of nowhere. Two years ago I wrote an article about plans just like these that were just being formulated. They were hatched by the National Legal and Policy Center, a right-wing think tank that argued that...

"The long-term decline in newspaper circulation presents the conservative movement with an excellent opportunity to increase its influence with the media. Falling readership and tighter budgets are forcing newspapers to dedicate fewer staff to investigative reporting. As a result, they are increasingly relying upon nonprofit organizations to fill the gap." [...and...] "[B]y aggressively getting involved in investigative journalism conservative nonprofit organizations stand to enormously change the terms of the media debate, perhaps in much the same way that Fox News and Talk Radio revolutionized media coverage."

The National Legal and Policy Center has received about 73% of their foundational funding since 1995 from the ultra-right Scaife family of foundations (The Scaife Family Foundation, the Sarah Scaife Foundation, and the Carthage Foundation) who are famous for financing wild conspiracy theories and extremists in the media. The plan, then as now, is for conservative think tanks to produce stories that they could feed to newspapers and television who, due to their desperation for content, would gladly publish it. This is not unlike the Bush administration's illegal distribution of propaganda through the use of video press releases and payoffs to pundits and celebrities. It is just shifting it to the private sector where it could pick up steam from aggressive fundraising, marketing, and the absence of oversight.

This plan is now beginning to take shape. The AP's reporting documents precisely the sort of journalistic charade that conservative strategists have been plotting for years. This makes it more critical than ever to be vigilant and to pay attention to where the "news" is coming from. And don't be shy about exposing the masquerade and embarrassing any press outlet that engages in it.