Even $7.99 per month is too much for some people.

More than half of young people (54%) said they use a friend’s or family member’s Netflix NFLX, -2.82% account, according to a survey of 6,567 college students. Additionally, 5% said they used their current or ex-girlfriend’s or boyfriend’s account. Meanwhile, only 34% said they have their own account, while 8% did not have a Netflix account. “Netflix continues to be the clear leader in online streaming, but is hurting in one key performance metric,” the report said.