DO IT SISSY!

Seen here about to do his best Human Torch, a man prepares to demonstrate the incredible insulating properties of the magical foamy goop he's developed, using a 7,000-degree flame. Then, after his hand amazingly doesn't melt off, he eats some of the stuff. So I guess it's non-toxic. That or he's already absorbed enough of the toxins that he's immune to them. Ooooooor he's a crazy person. Shit, I'd eat another handful of asbestos for $100.

Hit the jump for the please line my belly with that stuff and start pouring down the hot sauce!

Scientist Tests Super Insulating Foam By taking a welding torch to his hand and then eating it! [reddit]

Thanks to Khisk, who agrees there's no product demonstration more convincing than risking serious bodily injury.