All the gamers in China who were waiting for the Xbox One launch will have to wait a little longer, as Microsoft has postponed the launch of its gaming console till the end of this year. The Xbox One was previously stated to launch in China on September 23rd.

While Microsoft hasn’t provided any reason behind this sudden change, it did offer this statement, “despite strong and steady progress, we are going to need more a bit more time to deliver the best experiences possible for our fans in China”. The company will still hold an event in Shanghai at the Oriental Pearl Tower with fans and partners on Sept. 22, where it will showcase the gameplay of few titles and giveaway 100 consoles, which will be shipped to the winners when the device launches.

“At Xbox, we pride ourselves on delivering first rate gaming and entertainment experiences and to allow us to deliver on that promise we need to reschedule the launch of Xbox One,” Microsoft said in a statement. “Working with our partner, BesTV, we look forward to launching in China by the end of this year.”

The pre-orders for Xbox One in China began a couple of weeks ago. Microsoft assures these users that they will still be the first ones to get the Xbox One console along with “an added bonus” when it launches.

China is one of the major market for all things tech. Furthermore, the government just last year lifted its 12-year old ban on the use and purchase of video games. Microsoft has already partnered with 25 developers on 70 games, and is even making Halo 5 in local language with subtitles.

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