(This story has been updated to correct the company’s valuation.)

The parent of California-based cannabis culture magazine High Times raised more than $5 million in its effort to go public, but that’s still short of the $17.2 million it needs to be listed on the Nasdaq and far from the $50 million it set out to raise.

High Times Holding extended its fundraising deadline by more than a month to allow for more investment.

raise up to that sum through a wide and unique pool of investors.

Here are the basics: