But really, rolling images and choices together in a smooth interface is much easier than manually sending photo barrages spliced with context texts. It's the iMessage API dream made reality: Expanded functionality tucked into a little conversation bubble. Sure, other apps have taken a stab at this, but they lack Tinder's instant UI recognition. It's only a matter of time before the newly fertile field of iMessage augments flood the App Store, so it was smart of the dating/friending app to leverage its recognizability, especially to diversify somewhat into the productivity space. Just don't be surprised if asking your boss to get a new Tinder service to "improve team communication" ends up raising a few eyebrows.