NSW Labor has taken out a full page advertisement on the front page of Wednesday's Australian Chinese Daily as the party goes into damage control over leader Michael Daley's remarks about Asian workers.

The advertisement features a large photo of Mr Daley with his wife and two children above the slogan: "Michael Daley and Labor. Put education and health before stadium construction."

Michael Daley campaigning on Tuesday. Credit:Louise Kennerley

The advertisement also features head shots of Labors's candidates in 10 key Sydney seats that have a high proportion of Asian voters.

Labor's publicity splash, which also appeared in other Chinese newspapers on Wednesday, appeared to be aimed at countering a special news conference organised on Tuesday by Liberal ministers and candidates. The media event is covered widely in the papers, with Liberal politicians' attacks on Mr Daley detailed at length.