Yesterday, I wrote about some of the strategic ways SEO can help your business, focusing on tips to draw more traffic to your site. Today, I want to touch basis on some secrets you may not know about, when it comes to the SEO keywords you choose to implement in your content.



First secret is that keywords can be the difference between getting the right audience, increased traffic, and more customers, clients, or patients or getting penalized by Google. You see, Google relies on a algorithm that taps into distinct keywords that then targets the intended audience for your business. So, if you own a beauty business in Roanoke, VA, U.S.A., and you mainly sell makeup, your keywords need to be specific and targeted to that area, focusing on females. If you fill your content with a bunch of keywords that has a forced feel to it, not only will you get in trouble with Google, it will turn off your readership. No one wants to read an article that is non-sensical, only to get keywords stuffed in …