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Madison’s iconic, toy-filled deli is up for sale, and could be yours for $1.4 million.

The owners of Ella’s Deli and Ice Cream Parlor, Ken and Judy Balkin, put the restaurant and its 5,500-square-foot property at 2902 E. Washington Ave. on the market this week, and their real estate agent said the couple’s hope is to have it continue to operate as it has for 41 years.

“Ken is having a really hard time with this. This has been his lifelong business day in and day out, so it’s been tough,” said Katie West of Oakbrook Corp., which is handling the listing.

West hasn’t had any showings of the property yet, but said the listing is generating buzz.

“A lot of people know it,” said West, 38. “If you are from Madison, you know Ella’s Deli. It’s a historical landmark in Madison. It’s a place where people have been going for generations. My parents brought me there and I take my kids there. It draws people from near and far.”

The listing says the restaurant is on the market for the first time in 41 years and that its owners are ready to retire. The sale includes a three-unit rental property next door.

The famous carousel in front of Ella’s was built in 1927, and needs upkeep each year to keep spinning.