Whether "PM" stood for "P.M." (it was ostensibly an afternoon paper, though its first editions came out in the A.M.) or "Picture Magazine" (it pioneered the use of photographs to convey information) no one knows for sure. We do know that it used color long before any other paper, employed the latest technology to print photographs with far greater clarity than its competitors, was a consumer advocate when no other newspapers were, and accepted no advertising during its first six and a half years. Ralph Ingersoll, former editor for the New Yorker (1925-30), Fortune (1930-35), and Time (1936-39), founded PM as an alternative to the generally conservative New York newspapers. PM was proudly anti-Poll Tax, anti-Fascist, and a supporter of Roosevelt. Published on June 18, 1940, PM's first issue expressed his goals most succinctly: PM is against people who push other people around. PM accepts no advertising. PM belongs to no political party. PM is absolutely free and uncensored. PM's sole source of income is its readers -- to whom it alone is responsible. PM is one newspaper that can and dares to tell the truth. PM's bold mission attracted some of the best photojournalists, writers, and artists, including the left-leaning journalist I.F. Stone, novelists Ernest Hemingway and Erskine Caldwell, future Speaker of the House Tip O'Neill, photographers Margaret Bourke-White and Arthur Fellig (better known as "Weegee"), cartoonist Carl Rose, and Dr. Seuss.