Car company logos are a huge part of a brand's identity, which is why they don't change very often. Volkswagen recently revealed a minor change to its historic logo, which is supposed to be simpler and friendlier. Among all of the manufacturer logos, Kia's simple black oval with the word 'Kia' in it seems to attract the most criticism. We don't think the badge is too different than Ford's Blue Oval but perhaps Kia's font could be a bit more exciting.

If you are one of the people who would like to see a new logo from Kia, you might be in luck. Trademark filings from Kia with the Korea Intellectual Property Rights Information Service (KIPRIS) indicate that a new logo design is in the cards. Kia applied for these trademarks back in July but they were just recently discovered.