At MTA, Chitra creates research-based content that reflects the dynamics of the martech industry. She also lends her expertise to help plan and execute diverse campaigns, events & content strategies on the MTA platform, based on unique client needs. With over 15 years of experience in strategic marketing and communications, she has a great grasp on the way marketing professionals approach technology, their need to evolve and transform as marketers in the digital age, and the challenges therein. Specializing in Content Strategy, Digital Marketing, and Loyalty Marketing; and having worked on both the marketer and the vendor side, Chitra has a knack for writing about martech in a way that simplifies this complex landscape for the end-reader, while still addressing the depth and layers of the subject. Chitra has studied media and communications at the London School of Economics and Political Science, UK, and worked at blue-chip companies including Timken, Tata Sky and Procter & Gamble (P&G).