Spend a penny or two on a copy of The NT News today and you can spend a penny or two on the loo tomorrow without fear of the toilet paper crisis leaving you short and coming to bite you in the proverbial.

Notorious for its witty headlines the Northern Territory-based newspaper has taken a novel approach to the buying frenzy gripping the nation brought on by the impending coronavirus crisis.

As panic buying by stockpiling survivalists empties supermarkets of toilet paper across the country, the iconic newspaper has dedicated eight pages of today’s edition to a “special liftout”, complete with “handy cut lines for you to use in an emergency”.

The smooth move gives new meaning to the saying: “Today’s newspaper is tomorrow’s toilet paper.”

The promotion is a bold and expensive move for the newspaper.

However, as editor Matt Williams said in an interview on 6PR this morning: “I’m pretty confident we’re going to make it up in extra sales.”

He could be right.

Either way, as The NT News motto goes: “We’re for you”.