The Girl on the Swing owner Anj Jones has decided to close her Garden Place shop less than a year after it opened. The Chartwell shop will remain open.

A popular Hamilton cake shop has shut the doors of its Garden Place branch after the business was tagged and vomit was left outside the premises.

The Girl on the Swing's cake store in Lynden Court, Chartwell, enjoyed such success a branch was opened in Garden Place 10 months ago.

The Garden Place shop's closure was announced on the business's Facebook page on Wednesday by owner Anj Jones.

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"It was just very intimidating and a lot of unsavoury people. Many of our customers told us they didn't like the feel of Garden Place," she said.

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Jones said some people would smoke next to the shop, play music loudly and ask for money. She added there was daily "drama" and police were often called.

"When I turned up to take some items away, our door was tagged and there was vomit outside our front door, which made me realise that what we were doing was right," Jones said.

"It wasn't the right location for us."

Hamilton Central Business Association manager Sandy Turner was stunned.

"We haven't had any complaints from them whatsoever and often if we don't know there's a problem, we can't help fix it," she said.

She said safety figures had improved for the area, according to Hamilton City Council's City Safe Operations reports.

"We have had nothing but praise about the changes to behaviour and the challenges that we've had in the past in Garden Place," Turner said. "So yeah, we're a bit baffled.

"The environment certainly has a better feel and vibe to it - we're really quite stunned."

Hamilton City Council city safety manager Kelvin Powell said it was disappointing council was not given the opportunity to help work with The Girl on the Swing. However, a city council spokesman confirmed a complaint was received on October 29, 2015, about swearing. He said the group was moved on that occasion.

Powell believed the city safety plan had shown a lot of improvements in the area compared with 2014.

He said council had safety officers patrolling the area, CCTV footage and a "no smoking" policy for Garden Place.

Statistics released by council from the Hamilton central city safety plan showed 79 per cent of people felt safe during the day compared to 63 per cent in 2014.

Regardless, The Girl on the Swing is already looking for another shop.

"We have been looking for another site for a few months now, but because we only need roughly a 30 square metre store, it is difficult to find such a small place in a high traffic area.

"I hope this has helped you all understand the situation and not be upset with us as that makes us very sad," Jones said in her post. "Closing the store was not a decision we took lightly."

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