Just a week after Donald Trump's 'Muslim ban' came into effect, Budweiser's Super Bowl advert has sparked strong reaction and fierce debate over immigration .

The beer company's commercial - which will air during Sunday's showpiece sporting event - focuses on an immigrant coming to America.

The ad, 'Born the Hard Way', tells the fictionalised story of Adolphus Busch, one of the founders of Budweiser, who emigrated from Germany to the US in 1857.

"You don't look like you're from around here," says a man in a bar to a disheartened looking Busch as the minute-long clip begins.

(Image: Budweiser)

(Image: Getty)

Brewing company Anheuser-Busch says the ad was not created with political intent but the timing gives it an unexpected extra layer of context and commentary.

President Trump signed an executive order last Friday, barring admission of refugees from seven Muslim-majority countries.

(Image: AFP)

The commercial sparked a backlash from conservative commentators and politicians who reacted on Twitter by calling it "heavy-handed" and claiming that it has left "Americans speechless."

The controversy sparked the Twitter hashtag #BoycottBudweiser.

'Clueless' actress Stacey Dash tweeted: "Dear Budweiser, your immigrant founder came here to make beer, not bombs (so spare me the heavy handed ad)."

Former Vice Presidential nominee Sarah Palin also weighed in on the matter.

"Budweiser Debuts Super Bowl Ad, and Its Politically Charged Message Has Americans Speechless," Palin tweeted, linking to a conservative website.

However, Anheuser-Busch attempted to shut down political speculation by saying that the commercial was only intended to be about Busch's ambition and entrepreneurial spirits, rather than commentary on the President's immigration policies.

(Image: Budweiser)

Anheuser-Busch InBev marketing VP Marcel Marcondes said: "We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream.

"This is a story about our heritage and the uncompromising commitment that goes into brewing our beer."

(Image: Budweiser)

The commercial also depicts Busch's perilous seas voyage across the Atlantic ocean and a fire on-board a river boat.

Through it all, Busch holds on to his schemes and his dreams to one day found a brewing company.

Upon arrival in America, Busch is greeted by an angry mob shouting "You're not wanted here, go back home."

However, his luck and the attitude of the locals change when he arrives in St. Louis and a bar patron offers him a beer.

The friendly gentleman turns out to be Eberhard Anheuser, who co-founded the brewing company with Busch.