Funding for the road safety slogan "If it's flooded, forget it" will be reinstated in Queensland after a spate of deaths, the Police Minister says.

The public safety campaign was developed by the Bligh Labor government following the 2011 floods disaster.

Police Minister Jo-Ann Miller said the former Liberal National Party (LNP) government did not fund the campaign for its three-year term, and advertisements were dropped.

She said Labor would reinstate that money in the lead up to the next storm season.

"We need to do is make sure that people are safe," she said.

"People are priceless, and it is just mean-spirited and it was a very ugly cut that they [the LNP] took $1.8 million out of such an essential public safety message.

"They put safety at the bottom of the list."

Earlier this month five people died in flash floods across South-East Queensland.

LNP transport spokesman Scott Emerson said the previous government spent $350 million over three years on road safety initiatives.

"The highest ever in Queensland history and the evidence is very clear," he said.

"Last year we saw the lowest road toll on record.

"We had a comprehensive education and advertising campaign."

Ninety-one people have died on Queensland's roads this year, compared to 77 the same time last year.

Queensland's Easter road toll was also highest in the nation this year, and the highest since records began in 1992.