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In May this year, the company announced its Zennovation event for May 30 where the company launched the Zenfone 3 series of smartphones. The company has now started sending the press invites for its upcoming ‘Zennovation’ event scheduled for January 4 at CES 2017. The poster of the invite comes with the ‘Asus’ and ‘Qualcomm Snapdragon’ branding which confirms that the company will announce a new product powered by a Qualcomm Snapdragon processor and we may see the launch of a Qualcomm Snapdragon 835 Soc smartphone in action.

The invite however doesn’t reveals the name of the device but we can expect a high-end device to launch in the Zennovation event. If this new device comes powered by the Snapdragon 835 processor then it might be having other high end specifications. The Zenfone 3 series was having 6GB of RAM and we can now expect more RAM, may be 8GB or the same 6GB, with the launch of this new device. There are no leaks or rumors available for this new upcoming Asus device but we can expect some benchmark listings and TENAA listing of this new device soon.

The press event will start at 11:30am on Jan. 4, 2017 in Caesars Palace, Las Vegas. The company launched the Zenfone 3 smartphone in May with features such as a 5.5-inch Full HD Super IPS+ display with 2.5D Corning Gorilla Glass 3 protection and 1920 x 1080 pixels resolution. It is powered by the 2GHz octa-core Snapdragon 625 14nm processor with Adreno 506 GPU. It has two variants: 3GB RAM + 32GB internal storage and 4GB RAM + 64GB internal storage, both comes with expandable storage via microSD card. It runs on the Android 6.0 (Marshmallow) with Zen UI 3.0 on top.

It supports dual SIM and features a 16-megapixel rear camera with dual-tone LED Flash, PDAF and Laser AF, an 8-megapixel front-facing camera with f/2.0 aperture and 88-degree wide-angle lens is also available. It is backed up by a 3000mAh battery and connectivity options includes 4G LTE with VoLTE, WiFi 802.11ac (2.4 and 5GHz) MU-MIMO, Bluetooth 4.2, GPS and USB Type-C. A fingerprint scanner is placed on rear side.