A prominent couple in Richmond’s business and art scenes is looking to sell a pricey piece of their personal collection.

Bill and Pam Royall have put their recently restored Tudor Revival mansion at 5103 Cary Street Road up for sale. The nearly 6,000-square-foot, 10-room home was listed this week for $3.95 million.

That makes the property the most expensive listing on the market in Richmond and the surrounding tri-county area. Higher-priced listings can be found farther west in Goochland and Powhatan counties, including the $6.8 million River Run Manor.

Bill Royall is founder and chairman of Royall & Co., a direct marketing services company for colleges and universities that was acquired last year in an $850 million deal. He and Pam, who works as Royall’s head of research, are big supporters of the Richmond arts scene and Virginia Commonwealth University, providing a $5 million gift for VCU’s Institute of Contemporary Art.

Bill Royall is also president of the Virginia Museum of Fine Arts and has served on the board of visitors of VCU, his alma mater.

The Royalls listed their home through Joyner Fine Properties agents Ceci Amrhein-Gallasch and Bill Gallasch. Bill Gallasch said the home was officially listed Aug. 15 but did not publicly hit the market until Wednesday. He said the Royalls do not plan to move out of the area.

Gallasch said the listing is a rarity for Richmond in terms of price and property. He said the 1928 home was restored in 2006 by the Royalls, who purchased the property that year from Stephen and Dolores Ayres, according to city property records. Stephen Ayres, who died in 2009, was a former dean of MCV, now known as VCU Health System.

“Anytime you get in that price range in Richmond, you’re in thin air,” Gallasch said. “There just aren’t that many houses, maybe six or seven in the whole area right now, that are over $2 million.”

Gallasch said the restoration included the addition of a carriage house that serves as a three-car garage. He said the carriage house was built to match the manor house, with slate and other materials applied in the same style.

“Bill Royall really wanted to restore it the right way. And he’s done that,” he said. “Everything is authentic.”

The restoration was completed by Dovetail Construction and Mako Builders, Gallasch said. Charles Aquino was the architect, and his wife, Anna Aquino, was the landscape architect.

They followed in the footsteps of the home’s original architect Carl Max Lindner and builder Allen J. Saville, who worked with landscape architect Charles Gillette, Gallasch said.

The 10-room house they built includes four bedrooms, three full bathrooms and two half-baths. It has a center hall, a formal dining room, two offices or studies and a master bedroom that features a marble fireplace.

The house also features an in-ground pool with bluestone terrace, a paneled library, an elevator and a curved staircase that leads to the master suite. Gallasch also noted the property’s location in the Hillcrest neighborhood, between the Country Club of Virginia and the Downtown Expressway.

“To have a little mini-estate of 2½ acres in the middle of the city is special,” he said. “It’s a special house. It’s almost like the builder and the owner had a real good sense of humor, because some of the things that were done almost look humorous: the brickwork patterns; it’s got these skulls on the outside. It’s just special.”

The property joins other notable listings in the area, including 5227 Cary Street Road; 10 Bridgeway Road, the former home of Richmond retailer and philanthropist Charles Thalhimer; and farther west in Henrico County, 221 Dryden Lane, which was listed in July for $3.49 million.

Correction: An earlier version of this story stated that Bill Royall serves on the VCU board of visitors. He previously served on the board.