This culture, in which young people have immaturely bought into, tells a tale where aspiration is rewarded with piles of cash, yet ignores the reality of business. The failure rates of start-ups is significant enough to break the myth. In Britain, at least half of companies fail to last more than five years, while in the United States the figure goes up to as high as three out of four start-ups going bust without managing to turn a profit. This exemplifies the fact that ambition and funding aren’t enough to create a successful enterprise. Take, for instance, the website Digg, which undoubtedly had the same idealistic belief in its ability to stand out from larger competitors, but despite being hosed with money, failed and was sold for next to nothing.