WHO ARE WE?

Purearth is an ethical, wild-harvest skin-care and wellness brand.

We work with micro credit women self-help groups in the soaring altitudes of the pristine Himalayas, supporting fair trade, income generation for grassroots farmers and producers, thereby reducing societal inequities and gender inequality.

Born from a desire to reconnect with the Earth, we seek to foster a culture of conscious consumption. https://purearth.asia

Babita of Chikalgaon Village, Uttarakhand

WHAT IS THE ECO-POT PROJECT?

Over the next 60 days, we are trying to raise $200,000 HKD, equivalent to $25,000 USD/ RS₹ 1,673,951 to build eco-toilets in 18 Himalayan villages.

The Eco-Pot Project is a social non-profit initiative by the Pure Purpose Foundation, in collaboration with Pan-Himalayan Grassroots Development Foundation (Grassroots). The project will fund the construction of around 40 twin-pit water seal eco-toilets in the Gagas River Basin, home to 850 households, near Ranikhet, Uttarakhand.

Our tested technology will be constructed over a period of 4 months by members of Grassroots and the Barefoot Engineers Guild, focused in hamlets where community managed drinking water projects are being implemented so that open defecation becomes history and the region is 100% sanitised.

OUR AIM

The primary aim of our project is to directly improve the lives of Himalayan women and girls, by providing them with safe sanitation, and reduce the polluting effects of the current lack of toilet facilities on local ecosystems. The Eco-Pot Project will alleviate the pressures on women associated with a lack of safe and clean sanitation facilities.

Become an agent of change for rural women and girls. BACK US NOW.

HOW CAN YOU HELP?

Become a co-creator today by claiming one of our luxe, artisanal and award-winning rewards. Your generous contributions will provide the grants for this non-profit initiative and impact positive change, improving safety, sanitation and security for young women and girls.

MAKE YOUR PLEDGE NOW.

Rural woman collecting grass for fodder in Chikalgaon, Uttarakhand

OUR COLLABORATORS

Pure Purpose Foundation (PPF)

Established as a Section 8A tax exempt charitable company in Pune, India, PPF is an affiliate of Purearth that works on social impact initiatives. Our environmental initiatives support biodynamic and organic farming methods, carbon offsets through reforestation projects, sanitation, eco toilets and women’s health and wellness programs by partnering with NGOs, CBOs, women micro-credit and self-help groups in the remotest villages of the Himalayas.

Pan-Himalayan Grassroots Development Foundation (Grassroots)

Grassroots, our trusted partner on the ground, is an NGO based in Uttarakhand that assists Himalayan communities seeking to mitigate the effects of climate change by emphasising self-help participation. Grassroots works across the integrated issues of water sanitation, renewable energy, community forestry, sustainable agriculture and enterprise development.