Get the latest Swans news sent straight to your inbox Sign up Thank you for subscribing We have more newsletters Show me See our privacy notice Invalid Email

One of the stands at Swansea City's Liberty Stadium home has been renamed ahead of the 2018-19 season as part of a link-up with a leading energy consultant.

The South Stand, previously known as the LG Stand, will be known as the Energy Check Family Stand throughout the upcoming Championship campaign.

The deal for the naming rights for the stand is the first deal of its nature the club have agreed since securing a lease deal with Swansea Council to take over operational control of the 20,000-seater ground.

The two-fold agreement will see Energy Check become the Swans 'Official Energy Consultancy Partner', providing the club and stadium with reduced utilities costs.

The financial details of the agreement have not been disclosed, but it is hoped it will not be the last deal of this nature to be secured ahead of the new season.

(Image: Matthew Horwood)

The chance to take advantage of naming rights opportunities - for both individual stands and the stadium itself - was one of the reasons the club had sought to agree the lease deal, which was ultimately signed and completed earlier this year.

Mark Davies, Swansea City's Global Head of Partnerships and Sales, said: “We are delighted to secure The Energy Check’s exclusivity and to welcome the team on-board as the ‘Official Energy Consultancy Partner’.

“Not only does this partnership show our commitment to manage the stadium proactively, but backs up the importance of the club managing its stadium.

"Simply put we would never have been able to complete a partnership like this a year ago, and we hope will be the first of many partnerships of this kind for the Swans.’’

The expansion of the Liberty had long been on the club's agenda, but a cautious approach is likely to be taken with that issue following the loss of Premier League status at the end of the last campaign.

All stands at the Liberty were sponsored last term. The West Stand was backed by Swansea University, the East Stand by Eteach and the North Stand by the Welsh Government's tourism agency.