Honey that's not honey and Aussie beer that's not Aussie has hit our shelves. "Tasmanian" cherries and "Barossa" wine that is not from Australia are competing with our exporters for space in stores overseas.

This is the new world of counterfeiting and it's our exporters and consumers who are in the firing line.

The fake wine brand Benfolds mimics the calligraphy of the famous Penfolds brand.

Other potentially dangerous products being produced in China include bootleg tattoo ink, which can contain harmful bacteria and toxic heavy metals in cheap pigment.

The growing market for high-end Australian agricultural produce – renowned for being safe, clean and green – has led to the wave of fake foods.