SOCIFI GIF TOKEN / ORGANIC TRAFFIC VS ARTIFICIAL TRAFFIC

Today, Internet is a place where a lot of things are still under development.

A lot of new technologies and people are involved in this world. The way how we are advertising products changed a lot in past 10 years. Who would believe 10 years ago that this ecosystem would be so productive and full of virtual life? Not many of us…

In fact, we are still in an early phase of a technology revolution thanks to Blockchain and Cryptocurrencies. Today, main problem with monetizing internet traffic is the fact that often it’s monetizing artificial traffic which is created by bots army. There are thousands of bots specialized for different kind of activities. Click bot is one of the most known and Problematic one out there. Actually, most publisher’s charge their respective announcers based on traffic (clicks) which in fact is not fair and hardly controllable, thanks to bots which are able to simulate organic clicks and then artificially form a traffic on targeted advertisement.

We need to build a future which will be bot resistant and fairly distributed. Why am I talking about distribution? It is simple, today announcers pay the publishers to have their advertisement seen. The publisher doesn’t really care if it is organic or artificial traffic, he just needs traffic and he needs to have it somehow presentable to his clients. This means if the bots are doing what exactly they are supposed to then it looks good on paper. This leads to some easy earnings for the publishers based on fake facts. But we people don’t realize that we deserve more and could get more if we use the right tools. You can be the part of this seemingly closed circle and can also get your share of the pie.

SOCIFI, through SES platform found a way to fully satisfy their clients with real traffic and this by incentivizing users and rewarding users, instead of exploiting them. This is from our point of view a WIN (Client) WIN (publisher) WIN (end user) situation. So far it was a sort of LOSE (client) WIN (publisher) LOSE (end user) situation.

We can easily prove where the money is going thanks to blockchain technology. This transparency factor is a huge advantage in our modern life. We need to have trustworthy services which are auditable at any moment of any day and by anyone.