It’s your thank you page.

Get this page right and it becomes an invisible selling machine for your online store. But get it wrong, and you risk getting your relationship with new subscribers off to a rocky start.

The problem, though, is many business owners massively underutilize their thank you page.

They don’t ask prospects to take action—when they’re most primed to do so—and thus, forgo countless opportunities to increase revenue. Worse, most aren’t even aware they’re doing it.

Well, that changes right now.

In this article, I’ll walk you through the psychology behind why thank you page converts well (hint: it’s not what you think). I’ll also show you how to get more mileage out of your thank you page by following nine best practices today’s pros are using.

Let’s get started.