Pom Wonderful, the provocative purveyor of pomegranate juice, began a highly aggressive ad campaign Thursday to challenge a potentially damaging ruling by an administrative judge, who found that the company had greatly exaggerated the product’s health benefits.

The ruling Monday by Judge D. Michael Chappell came in response to a complaint by the Federal Trade Commission two years ago. He found that the company had insufficient evidence to support claims that its juice reduced the risks of heart disease, prostate cancer and impotence, and issued a cease-and-desist order that forbids the company from making the claims for 20 years.

Those aspects of the judge’s ruling are not mentioned in Pom Wonderful’s new ads, however. Rather, the ads use flattering phrases plucked from the ruling to recommend the health benefits of pomegranate juice and invited readers to “be the judge.”

“What you as a consumer of POM need to know is that the F.T.C. judge agreed that POM Wonderful 100% Pomegranate Juice and POMx do provide significant health benefits,” the ad says. “Here is what the judge said in his own words.”