THE Shard, London’s newest skyscraper, is the tallest building in western Europe. It pierces the sky above London Bridge, and divides opinion on the ground. Some praise its elegant lines and staggering height, while others view it as a gratuitous monument to power. Qatari power, to be precise—the State of Qatar is the majority shareholder.

Love it or loathe it, it is here to stay. And from February 1st 2013 the public will be able to speed up the skyscraper in less than 60 seconds to view London from 72 floors up. At 244 metres (800 ft) it is almost twice as high as any other public viewing point in the city, enabling visitors to see for 40 miles—further than Windsor—on a clear day.

Andy Nyberg, chief executive of The View From the Shard, the grandly named visitor attraction, is fresh from working on the view from Burj Khalifa, the world’s tallest building, in Dubai. The designers plan to deliver a high-tech multi-sensory experience with an authentic London theme. He hopes the Shard will become the first stop for tourists who are new to the city.

A welcome gallery, at ground level, will introduce the history and culture of London with multimedia maps and videos of Londoners enjoying city life. Images of famous people doing slightly tongue-in-cheek things—Margaret Thatcher and Karl Marx riding on a tandem bicycle and George Orwell installing CCTV cameras—will inject a British sense of humour. The music has been specially commissioned and recorded by the London Symphony Orchestra.