Coming on the heels of an edgy video campaign with millions of views around the world, the provincial government is expanding its advertising blitz combating sexual harassment and violence. The next phase of print ads targets Ontario’s cultural and LGBTQ communities.

At left: With one in five Ontario women saying they have been sexually assaulted, this ad aims to remind men that taking advantage of someone is never OK. The ad will be placed in 900 restaurant and bar bathrooms around Ontario between May and September.

At right: The first ad to specifically take aim at sexual harassment in the gay and lesbian community will appear in LGBTQ publications and 700 restaurant and bar bathrooms and some downtown Toronto gym change rooms. This version depicts two women and another shows two men in the same situation at a bar. Government research shows one in nine men has been sexually assaulted.

At left: This creepy frame grab from the “Who Will You Help?” TV spot is being translated into 23 languages and will appear in 83 newspapers and magazines as well as in 900 restaurant and bar bathrooms. The government hopes it reminds people to notify their employers’ human resources departments if they witness inappropriate behaviour.

At right: This still of teens sharing explicit pictures is also from the TV ad. Government research shows four-fifths of Ontarians believe they have an obligation to intervene, but one-third don’t know what they can do to help.