Jim Acosta was prepping for an appearance on “The Late Show With Stephen Colbert” on Wednesday when he stopped to share a photo on Twitter. Within minutes, CNN’s chief White House correspondent had been memed and mocked from one corner of Twitter to the other.

The photo that started it all:

The comments poured in.

Objects in mirror are more full of it than they appear. https://t.co/PX0dKM9ZkV — Matt Carobini (@carobini) August 8, 2018

Jim, your heartburn medicine is in the photo. https://t.co/dtBJWi7fES — Stephen Miller (@redsteeze) August 8, 2018

“I’m good enough, I’m smart enough, and doggone it, people like me.” — Patrick Madrid (@patrickmadrid) August 8, 2018

You know what? Props to Acosta for this photo. I’m 99% sure he knew the “Acosta staring into a mirror” meme would take off. The dude loves attention and he knows how to get it dammit. I’m not even mad. https://t.co/wVqH0bv8IA — Jason Howerton (@jason_howerton) August 8, 2018

Of course Jim @Acosta tweeted a photo of himself looking approvingly upon himself. https://t.co/rSnguAPrxr — Michael Knowles (@michaeljknowles) August 8, 2018

Jim Acosta is literally Ron Burgundy. https://t.co/HxK4GjEKZD — Kassy Dillon (@KassyDillon) August 8, 2018

And then the memes. Oh, the memes.

Thank you Jim Acosta. pic.twitter.com/kYK3uFFrod — Matt Carobini (@carobini) August 8, 2018

Been busy. But I assume everyone of a certain age has pointed out that Acosta tweet is pic.twitter.com/lxugHUGjNV — Casey Mattox (@CaseyMattox_) August 8, 2018

When will my reflection show who I am inside? pic.twitter.com/xiiG2h7uT9 — Alexandra DeSanctis (@xan_desanctis) August 8, 2018

The Washington Examiner’s Byron York also pointed out that Acosta’s appearance on Colbert’s show — and his pre-show selfie — came less than 24 hours after The Atlantic, in an op-ed, criticized Acosta’s “dangerous brand of performance journalism.”

Posted same day as this, from @TheAtlantic: ‘Jim Acosta’s Dangerous Brand of Performance Journalism.’ https://t.co/2Si0766qzy https://t.co/2hM7LXNFii — Byron York (@ByronYork) August 8, 2018

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