The rich may be even more divorced from reality than we thought.

During Vinnies CEO Sleepout in Sydney, Australia, a charity event designed to raise money for the homeless, corporate executives donned virtual reality headsets to simulate the experience of living on the streets.

Our Sydney CEOs using virtual reality to get a glimpse of the realities faced by the people who experience this everyday. #CEOSleepoutAu pic.twitter.com/b53wqESdLA — CEOSleepout (@CEOSleepout) June 22, 2017

The tweet provoked a swift backlash, with several users questioning why these titans of industry couldn't just, ya know, speak with actual homeless people.

— David Goldfarb (@locust9) June 23, 2017

Yes! Dealing with the virtual cold, the virtual violence, the virtual hunger, the virtual untreated illnesses, the virtual despair … — David Scott Aubrey (@davidakaclean) June 22, 2017

The CEOs did get something approaching an authentic taste of poverty, as participants slept in makeshift cardboard tents with pillows and a sleeping bag. These wealthy men and women were experiencing homelessness only for a single night, unlike the thousands who live in such conditions for months and even years at a time.

Across the east coast our 2017 Vinnies #CEOSleepoutAU participants are bedding down for the night. #snores Keep the Twitter support coming! pic.twitter.com/sO7tJax1K8 — CEOSleepout (@CEOSleepout) June 22, 2017

The Vinnies CEO Sleepout seeks to raise funds for Vinnies Homeless Services across Australia. This year’s event took place on June 22 and featured the participation of 1,479 CEOs and 35,311 additional supporters. So far, the event has raised about $5 million to fund homeless services in the country.

According to Homelessness Australia, there are currently 105,000 people living on the streets of the country, with even more people in insecure housing situations. The problem is exacerbated by the country’s housing crisis, with rapidly increasing rents pushing the poor out of their homes.