Masashi Kuwata, the son of former Japanese professional baseball player Masumi Kuwata, is gaining attention online for his transformation from being a young Japanese man to a living doll.

Masashi, who now goes by the name of Matt Kuwata, has stunned many netizens with his dramatic transformation that makes him look like a pale-skinned doll with huge cartoonish eyes.

According to SoraNews24, Matt has had his fair share of TV appearances in the past, mainly in talk shows; however, his transformation to being a living doll helped him gain more notoriety.

While he did not go the same path as his father – or any similar path for that matter – the 24-year-old model still has a close bond with him, who seems, by the looks of it, to be okay with his son’s decision.

There have been rumors of Matt undergoing plastic surgery, but while he has yet to fully address this, the model is very much open and public about his love with cosmetic products as well as salon and medical treatments to maintain his looks.

Images via Instagram / mattkuwata_official2018