/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/

- Alberta-based national retailer Cannabis Cowboy and Saskatchewan-focused 5Buds Cannabis expand the footprint of Lift & Co.'s leading retailer training program -

- Cannabis Cowboy also adopts Lift & Co.'s in-store, data-powered retail solution, the Cannabis Concierge -

TORONTO, Dec. 20, 2018 /CNW/ - Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV: LIFT) today announces multi-year agreements to provide private retailers with the Lift & Co. Cannabis Retail Training Certification (the "Certification") and the Cannabis Concierge, further solidifying Lift & Co.'s position as Canada's leading provider of impartial, third-party cannabis retail training. With these deals, Cannabis Cowboy and 5Buds Cannabis join three government and two private partners in five Provinces and one Territory across Canada in empowering retail employees with data-backed training and technology tools to help guide consumers' purchase decisions.



"We're excited to grow our expanding list of partners adopting Lift & Co.'s best-in-class suite of retail products," said Matei Olaru, CEO, Lift & Co. "Moving into 2019, we are committed to further solidifying our leadership position in the retail vertical – a position that is strengthened by our strategic partnership with MADD Canada, the trusted authority on public awareness and education, and our unique data set that powers insights into consumer preferences."



"Lift & Co. Certification and the Cannabis Concierge are leading the industry in customer insight and education," said Damien Robinson, Director of Operations, Cannabis Cowboy Inc. "As pioneers in cannabis retail, we are focused on partnering with companies who are driving this industry forward. The Cannabis Concierge is a state-of-the-art product with unmatched customer data, designed to help our team provide valuable insights across all of our locations in Alberta, British Columbia and Ontario. We are excited to implement the Lift & Co. Certification into our training program to ensure our staff provide the highest level of knowledge to help clients make better buying decisions in the recreational cannabis space."

The Certification is a turn-key solution for both government and private retailers, with either two or five-days' worth of training content, provided exclusively through Lift & Co.'s retail education platform and built through an exclusive partnership with MADD Canada. Cannabis Cowboy and 5Buds join existing partners the Nova Scotia Liquor Corporation, Prince Edward Island Cannabis Management Corporation, Spiritleaf and Delta 9 Cannabis.

The Cannabis Concierge is an in-store tablet tool powered by Lift & Co.'s leading cannabis review platform. By inputting basic demographic information and comfort level with cannabis, the tablet interface leverages the Company's proprietary data set to aid the consumer and sales associate with product suggestions that match the customer's desired product.

In a retail setting, the Cannabis Concierge helps address common retailer pain points, providing a standardized experience across all the retailer's locations, and integrating with the point-of-sale and inventory systems. A publicly-available, age-gated version of the tool is available at lift.co for Canadians to explore and understand cannabis.

Information about the Certification and the Cannabis Concierge, and consultation requests, can be found at Lift & Co.'s website here.

About Lift & Co.

Lift & Co. (TSXV: LIFT) is a cannabis-focused technology and media company that monetizes a platform of advertising solutions, events, and data insights to enable cannabis businesses to better understand, target and ultimately monetize cannabis consumers. Lift & Co. operates a leading product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Retail Tradeshows, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

Forward-looking statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

Twitter, Facebook and Instagram: @liftandco



SOURCE Lift & Co. Corp.

For further information: Nikki Laoutaris, 647-464-0148, [email protected]; Scott Campbell, 647-402-4957, [email protected]