MALAYSIANS’ much-loved breakfast beverage, Milo, is fuelling a bigger mission to connect with more Malaysians nationwide with its Malaysia Breakfast Day.

This year, the annual Malaysia Breakfast Day, the largest breakfast gathering in the country, will expand to three cities – Ipoh (April 12), Kuching (April 26) and Putrajaya (May 10).

Milo Business Unit in Nestle business executive manager Philomena Tan said, “Malaysia Breakfast Day was received very positively in the previous years.

“By expanding our outreach beyond Kuala Lumpur, we hope more Malaysians will feel closer to The Milo Breakfast cause and support this movement together with family and friends.

“More breakfast gatherings mean more breakfast eating conversion and more families convinced to be breakfast advocators.

“Multiple touch-points are important for us to reach out to as many people as possible. We always have a great line-up of activities during Malaysia Breakfast Day, so we are thrilled that more Malaysians would be able to join the breakfast occasion with us this year,” she added.

Apart from the 7km and 3km runs during Malaysia Breakfast Day, there will be a series of interactive and fun-filled activities available for every member of the family.

Adrenaline rush: A young participant having fun in the Reverse Bungee, one of the many activities carried out during a previous Malaysia Breakfast Day.

The 3km fun run is designed for families while the 7km run is for running enthusiasts.

Nestle corporate wellness manager Cher Siew Wei said, “We must not forget that skipping breakfast deprives children of energy needed to stay focused and alert.

“Not only that, children grow in their sleep and lose 80% of their energy when they wake up; which is why, they must have breakfast to recharge for the day.”

Milo will further engage Malaysians on the importance of breakfast and drive participation of Malaysia Breakfast Day via activities in-store and on-ground from April to June.

An informative breakfast webpage (www.milo.com.my/breakfast) is available for those connected online, where they can find creative breakfast ideas and tips for a healthier start of the day.

Milo hopes that people will still be part of the Malaysia Breakfast Day even if they can’t make it to the events.

To be a part of the movement, Malaysians are encouraged to hashtag #mbd2015 when they are having breakfast no matter where they are.

For details on Malaysia Breakfast Day and its activities, visit: www.milo.com.my/breakfast