The Drakeover

We at Emanate love Drake, and we love Spotify. Seriously we do, we play it all the time. While we were crunching numbers on our token economics we realised that Spotify is NOT ripping off artists, it’s actually the listeners spending less on music! But that’s a story for another day.

Today, let’s talk about THE DRAKE TAKEOVER…

Aub take all the things with that all Drake everything

Yeah, so if you visited Spotify at any time over the weekend June 30/July 1 2018 you probably saw something like the above.

A LL DRAKE EVERYTHING

We can see why an artist should be able to promote an album and even pay to bump it up for a day or two but a takeover like this is crazy! Some commentators are comparing it U2’s famous Apple iPod over-share. We don’t feel quite as force-fed as that and we would rather be force-fed Drake any day.

So this is why the music world needs decentralised technology at its core, these are the questions we should be asking;

Why should a huge artist be able to pay & spray your music feed?

What if you don’t like Drake?

Won’t this album blow-up regardless?

On a decentralised music platform there is no central body to pay & spray your album, and there is no reason for Emanate to take that cash from the major labels.

With Emanate we’ve toyed with the idea of paid promotions but we really believe that good music recommendation algorithms should do a better job than any paid promotion. We’d rather see Spotify use the Scorpion album hype to shine some light on an up-and-coming artists who might appeal to the Drake fans… help listeners discover new music and help lift up the new talent!

God’s plan or money speaking?

What do you think about the Drake promotion?

How do you discover new music?

Do you think Spotify provides a level playing field for artists?

Come and chat with us on Telegram