Guarana Antarctica The Brazilian soft drink turned bus stops into goalmouths for this 2006 World Cup campaign. Bring your own ball.

Caribou Coffee Colle+McVoy in Minneapolis introduced Caribou Coffee's new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils. Hot stuff.

Yahoo! Yahoo! pitted San Francisco neighborhoods against each other with interactive, 72-inch touch screens at 20 bus stops that challenged people to play against crosstown rivals in live head-to-head social games. The winning 'hood got to host a concert with OK Go.

Fisch Franke The restaurant Fisch Franke in Frankfurt, Germany, made the point that it serves fresh fish by turning a bus shelter into an aquarium with live trout swimming inside it.

Ikea The Swedish retailer has been turning bus stops into little rooms with its furniture for more than a decade. Given the size of many city apartments, the scale isn't far off.

Fitness First This bus-stop ad for a health club in the Netherlands had a scale in the seat and displayed the sitter's weight for all to see—to shame him or her into joining.

Amnesty International This German ad used an eye-tracking camera, and when it sensed someone was looking at it, it changed the image (after a short delay) from marital violence to marital harmony. "It happens when nobody is watching," says the headline.

Osram A trigger on this South African bus-stop made it light up only when someone was present, sending the message of energy conservation. "Only use electricity when you need it," is the headline.

Big Brother Bus shelters in Australia promoted the show Big Brother with Bluetooth transmitters that sent text messages to people nearby. The first read, "Im watching u," and gave the recipient's location. The second, 30-40 seconds later, read, "Big Brother is back. 7 PM weeknights on TEN."