Woolworths became the first Australian supermarket chain to sell battery-powered sex toys. But the gamble is over after less than a fortnight.

Shoppers were able to purchase their weekly groceries and sex aids under one roof after the retailer unveiled a new Vibrating Bullet ''clitoral stimulator'' across 900 stores.

"Diabolical": Facing a boycott, Woolworths quickly removed the battery-powered product. Credit:Eamonn Duff

While manufacturer Durex hailed the controversial move as a ''game changer for the industry'', the ''fresh food people'' have now performed an extraordinary U-turn, clearing thousands of the products off shelves on Friday after learning, via The Sun-Herald, that a leading Christian group had called for a nationwide boycott of its stores.

Roslyn Phillips, research officer with Christian advocacy group FamilyVoice Australia, said sex toys belong in sex shops.