The Fortune 500 and other cutting-edge companies are using microlearning to change the way they approach training and development. By focusing on short, relevant, engaging content, they are simultaneously gaining more employee buy-in and better overall results. Check out the infographic to learn more about microlearning, 5-in-5s, and other types of training.

Make your training programs more engaging and effective with this learning strategy. Microlearning involves the process of reorganizing your training program into several short courses. This approach allows your employees to learn a job-specific concept and apply it immediately. Advances in technology (Twitter, YouTube, etc.) and the requirement to get employees up to speed quickly equals a need for shorter, more relevant training methods. When compared to traditional training this method saves time and saves cost.

Who is using it and why?

Companies with 5,000+ employees and/or a global workforce. Employees learn something they can use now and they feel more in control of their training. Corporations use it because it engages and reinforces for greater sustainment. 90% of all information learned in a traditional classroom setting is lost within 1 year.

How does rich media fit in?

It reflects the way people get information today. It tells a story. Rich media can convey a lot of info in a short amount of time. It can be streamed anywhere and visuals are processed 60,000s faster in the brain than text.

Will it work for my company?

If you have salespeople or resellers who need product and sales training then use microlearning to get them confident and customer-ready fast. If you have employees whose performance would improve with short training segments, then give them frequent opportunities to refresh their skills. Consumer education is key to consumer loyalty. Viewers are 85% more likely to purchase a product after watching a product video.

How do I get started?

Prioritize to bring the most task-relevant content to the forefront. Have a curriculum road map and ensure your microlearning is part of it. Determine how to incorporate rich media and other engaging learning elements.

How does AllenComm help clients master microlearning?

Understand your training goals

Align those with desired behaviors

Use the right strategy and tools

Incorporate rich media

Create programs that have a long shelf-life

Source(s):

(1) Training Industry Research

(2) ATD State of the Industry

(3) Internet Retailer

(4) Studymode

(5) DIGITALmotion

(6) Levie, W.J. & Lentz, R. (1982)

(7) Wall Street Journal