NEW YORK | New York City FC, the new Major League Soccer club currently playing their inaugural season, have announced a new partnership with Kellogg’s to serve as its Official Breakfast Partner.

Kellogg’s ”See You At Breakfast” program will offer its people the chance to win breakfast with New York City FC players and coaches. The program will run throughout the season with preferred retailers in the Tri-State Area providing fans the opportunity to win VIP experiences around New York City FC home games. Details and rules will be announced at a later date.

Tom Glick, President of New York City FC, said:

“We are very pleased to add another well-loved consumer brand to our growing partner family. Kellogg’s has long been a staple at breakfast tables all over the world. We’re delighted to bring this partnership to New York City FC fans and give them the chance to get closer to their Club through the breakfast which they love.”

“Kellogg Company is proud to help fuel New York City FC,” said Jason Stewart, regional vice president of Kellogg Morning Foods Sales. “We understand fans’ passion for soccer and we are happy to play a role in bringing this exciting sport to New York soccer fans.”