Who should be prevented from advertising at City of Vancouver events?

A new sponsorship policy will be debated at council next week and not everyone agrees on who should be on the banned list.

Specifically, whether it should include fossil fuel companies, pharmaceutical manufacturers, large property owners or developers that could benefit from rezonings.

"There's enough inundation of corporate advertising that's aimed at people," said Coun. Adriane Carr of the Green Party.

"As a city, in terms of our public realm, I think we need to be free of that and free of those kinds of influences."

Carr was one of several councillors who supported expanding the proposed list when it was first introduced last month by city staff.

It was eventually referred back to staff for more study and is back on the council agenda for next Tuesday.

Vancouver Coun. Adriane Carr seconded amendments by councillors Christine Boyle and Jean Swanson that added fossil fuel and pharmaceutical corporations and large portions of the real estate industry to the list of companies banned from sponsoring events. (CBC)

No debate over tobacco, cannabis, liquor

Vancouver currently doesn't have a sponsorship policy, and a staff report argues that adopting one would "establish a consistent, city-wide approach."

It would only apply to events directly hosted by the city — as opposed to the Pride Parade and Italian Days — and exclude events put on by the park board, police board and library board.

The original sectors on the banned list included:

Tobacco, cannabis, gambling and liquor.

Weapons/life-threatening products.

Pornography/sexual services.

But Coun. Christine Boyle put forward an amendment adding fossil fuel and pharmaceutical corporations, and Coun. Jean Swanson suggested adding "large property owners, developers and corporations that stand to derive financial benefit from rezonings."

"[In] a stroke of the pen, the city can multiply the value of a piece of property by 10 or 20 times," said Swanson. "And I think it's really important to be beyond the perception that we're vulnerable to being biased on those decisions."

Vancouver's proposed sponsorship policy applies only to situations shaded in grey, when companies give money to advertise at events or programs put on directly by the city. (City of Vancouver)

NPA councillors opposed

While both of those amendments passed, they were opposed by all four Non-Partisan Association councillors.

"[It] would essentially leave no room for any sponsorship and take away the ability to look at those opportunities that will actually benefit the community," said Coun. Sarah Kirby-Yung. She put forward a further amendment — supported by all three Green councillors — to refer the report back to staff.

"It was very restrictive and it doesn't provide the ability to actually bring in some financial support for a program that the city might not be able to do otherwise."

Fellow NPA Coun. Lisa Dominato also worried it would apply too broadly and not give staff the discretion to make decisions around individual sponsorship choices that councillors might support.

"I think it's challenging. I don't know where you draw the line," she said.

Who should pay?

In its report back to council, staff said they couldn't find any other Canadian jurisdiction that explicitly banned sponsorship by fossil fuel, pharmaceutical and development companies.

Staff also warned that the categories are so broad, it was likely the city would forgo opportunities to partner with banned corporations "without the necessary discovery sessions to explore fit and strategic business alliance."

However, Carr argued that's a risk worth taking — and if an event is important enough, the city should be able to foot the bill without sponsors.

"If we don't get as much money as we may have, if we allowed that, so be it," she said.

"As a city, we need to turn to taxpayers, and say, 'You know, we want the support for these programs, and the way we get it is through to our tax revenue.' "