MATTEL'S trademark vinyl doll is getting older but she has embraced technology - Barbie's new built-in camera abilities are worrying some privacy advocates and psychologists.

The Barbie Video Girl doll has been criticised for enabling children to film themselves and others using a hidden camera in Barbie's necklace.

Barbie... now with built-in camera, casing privacy concerns.

The doll, which retails for about $110, also has a small colour LCD screen in her back and the capacity to record 30 minutes of video, which can be transferred to a computer.

A clinical psychologist, Sally-Anne McCormack, said the doll had the potential to be used unwisely online and called on parents to boycott the product. ''Essentially, it's a hidden camera,'' the mother of four said. ''Children don't look at video clips the way that adults do, and there might be inappropriate shots that they upload onto YouTube.''