Now it’s personal.

Since we launched Pepo at Ethereum Devcon5 in October, it has been inspiring to see the diversity of voices that have joined and shared their view in videos running the spectrum from serious and informative to playful and humorous. Pepo users have already created thousands of original videos and sent tens of thousands of peer-to-peer decentralized token transactions through the app — to show appreciation for users’ videos and to support makers and their projects.

We’re grateful that so many of you have shared your feedback with us, too — after all, Pepo is a continuous conversation. Our philosophy, first and foremost, is to listen to our users, and build from there. You wanted more opportunities to interact in the app, and a few weeks back we introduced Pepo Conversations. Now we’re excited to bring you more of what you’ve been asking for: personalization on Pepo.

More of What You Want

The growing number of persons who have taken to Pepo have thousands of unique interests and perspectives. Pepo is a gorgeous, blazing-fast tool for the crypto community and beyond. We want to make sure everyone on Pepo can maximize the experience of “a dapp that feels like an app” — and a big part of that is making sure users can easily find and explore the content you’re passionate about.

Personalization on Pepo means that over time, as you view, interact, and share tokens in the app, your feed will evolve to show you more of the content you like.

With personalization, the more you use Pepo, the better it gets.

Even users who tend to just watch others can now find content “curated” for them by more active users whose interests they share. What helps make Pepo so special is that so many diverse people can share alongside each other. That also means it’s important that Pepo shows users the content you care about — whether that’s a killer dapp or just a bad hair day. We want everyone who opens the app to see a unique experience built around their own individual interests and styles. That’s what personalization is all about.

Pepo is about Diversity

This doesn’t mean we’re building silos. Personalization means users will see the best of Pepo, and the best of their Pepo. We’re helping Pepo users to find the content you love and to participate in the conversations you are passionate about. And it’s just as important to avoid filtering out content that’s new or different. After all, Pepo is about diversity. Now, with personalization, the app delivers a combination of tailored content and the “best of” Pepo. And anyone can continue to explore Pepo just like they always have, by hashtag or username, to find whatever they like.

A challenge for any user-generated content app is to figure out how best to enable particular, individualized interests while creating opportunities for discovery and for sharing across the platform. Web2 social media apps typically gather data on the habits of users as they view, click and like, and are willing to sell that information on. In Pepo’s case, even though the user experience makes it feel like an app, it’s also a dapp. That means it has better tools to deliver content you want — without resorting to violating users’ trust.

Crypto Makes Social Media Better

Pepo has helped propel our movement forward as the first crypto-powered app approved by Apple for in-app purchases of tokens and cash-out options. Persons on Pepo share more than “likes” — crypto makers and enthusiasts can also give seamlessly integrated tokens of appreciation. This means content can be tailored based not just on what persons have viewed, but where they’ve used the most Pepo coins. Allocation of tokens is a clearer sign of preference than passive viewing or indiscriminate liking, and it sets Pepo apart to even further personalize the experience of its users and diverse communities.

We know: data collection, harvesting, and selling are bad. But personalization on Pepo isn’t about collecting your data. The app’s crypto architecture means that unlike Web2 social platforms, Pepo’s doesn’t need to sell data to advertisers. Instead, Pepo coins offer a benefit that runs both ways: they enable the app to provide a better experience to users through personalization based on actual tokens shared, and they form the backbone of a token economy that means user data won’t be shared with third parties. Blockchain makes all of this possible, and is another example of apps like Pepo finally showing how crypto can make user experiences better for all kinds of people.

Pepo is the place for conversations, and our most important conversation is the one we have with our users. We’ve listened to your feedback — and now Pepo gives you an experience that’s tailored to your passions, while still ensuring you can view the full, diverse sweep of the videos people are sharing. We hope you agree: with personalization, Pepo is the app that keeps getting better.

Not registered yet? You can join in and be a part of Pepo. The app is available for download

now in the Apple App Store and Google Play Store.