We’re just days away from Canon unveiling its first full-frame mirrorless camera, the EOS R. But the mirrorless camera wars are just getting started: Panasonic is reportedly planning to unveil its own full-frame camera camera later this month.



43 Rumors reports that this new camera will be announced 10 years after Panasonic released its first mirrorless camera and the world’s first Micro Four Thirds camera, the G1.

Panasonic will announce the camera and show off a prototype on September 25th, 2018 — the day before the Photokina 2018 trade show kicks off in Germany — and that the actual camera will be hitting the market sometime in the first half of 2019, 43 Rumors writes.

Sources are telling 43 Rumors that the camera is just as exciting (or perhaps even more exciting) as Nikon’s Z Series announcement and that the camera will have “superb” video recording performance.

If this report comes to pass, then in the span of a month Sony will have gotten three new full-frame competitors in the Nikon Z, Canon R, and Panasonic… something.