The Red Cross uses advertising to promote awareness about the needs of the world and the needs of your local area. They work to stress the importance of volunteers, of donating blood and donating financially to the causes that really matter. Here are my picks for some of their best :

1. Know What To Do - Canada

In order to ask guests "would you know what to do?" the Red Cross placed these stickers in public areas.

Source: luon.blog





2. Snow Globe - Pakistan

In order to ask for donations to help those in need during the winter, a local Red Cross in Pakistan used these ads.

Source:

3. Copycat - South Africa

Because of the success of the Amnesty International campaign, Red Cross has taken the same idea to say "It's not happening here but it's happening now."

Source: Daily Awesome





4. Before and After Corneal Surgery - Mexico

This ad was for the transplant center looking for corneal donations. It was used on postcards, outdoor posters, posters in hospitals and inserts in the local media.

Source: Ads of the World





5. Donors Wanted - India

What a moving campaign...these empty colorless objects shown without their normal life and color pull on the heart strings of those viewing the print ads created for the Indian Red Cross.

Source: Ads of the World





6. Outdoor Ads - Mexico

This series of cartoon/stick figure outdoor ads ran throughout Mexico this past year.

Source: Elzr





7. Empty - South Africa



In one thought provoking campaign, the Red Cross passed out empty water bottles that read, "Try living on this for three days."

Source: Wired





8. Earthquake Alarm System - San Fransisco, USA



Fake Earthquake Early Warning System alarms (a riff on the Tsunami early warning systems that have been implemented in the Pacific) were installed to promote being aware of earthquakes .

Source: Wired





9. Bag Your Blood - China



In attempt to get more volunteers to donate blood, these bags were used to represent actual blood bags connected to your arm.

Source: Ads of the World

What do you think?

Amy Gifford

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