I've had some vague notion of trying to contribute more to other intellectual communities, but whenever I start to write a quick reply, I end up hunched over in a room gone dark from nightfall with a word count that seems self-indulgent for a reply on someone else's blog. This was going to be a comment on Scott Alexander's post from yesterday, Respectability Cascades.

Here's Scott's post in a nutshell. There are some reasons to think intellectual and cultural progress comes through low-status, unrespectable types militantly pushing some topics against the patient caution of respectable opinion leaders (e.g. militant queers forcing recognition of homosexuality and gay rights, against those who sought to do it discreetly). But then there are some reasons to think progress is thwarted by the unwashed militants (e.g. scientists say that Alex Jones pushing the line that "they're turning the frogs gay!" harms real progress on the kernel of truth in this claim). He ends the post asking: Which is the right strategy? Push something from a low-status angle to create social permission for the more respectable rungs to go with it, or exercise discreet respectable patience ala the Pinkers and Haidts of the world?

The crucially missing fact in Scott's setup of the problem is the ongoing and seemingly irreversible fragmentation of respect or prestige hierarchies. Scott refers to respectability as if it is one pyramid around which everyone’s respect is organized. But it's not anymore, like, at all — and I think this is the source of his admitted confounding. Alex Jones is close to the top of one respectability hierarchy — for his tribe. The Pinkers and Haidts are at the top of theirs, no doubt, but now their tribe is only one of many, and to be frank it's not exactly composed of the movers and shakers of the world. Once upon a time there was this notion that the appeal of becoming an establishment intellectual is to win the ear of those in power, but now that politics is so endogenous to technocapital, the only exclusive audience you win by achieving institutional respectability seems to be 'people who still buy books off the shelves of brick-and-mortar bookstores, and take their cues from traditional authorities such as the NYT' or whatever). In other words, it's conceivable to me that the tribe-audience you win from playing the patient/respectable gambit increasingly selects for precisely those who are not moving and shaking things.

In the epoch of mass broadcast media, the official institutional hierarchy could accurately be referred to as respectability itself, as Scott does, because this was the only respect that mattered: it was the only respect that could win you access to the public, and of course the public’s respect tended to follow semi-automatically. The problem today is that the sum total of social respect allocated to Alex Jones is probably greater than that allocated to someone like Pinker, but to the degree that educated weirdo bloggers are socialized as prestige-tribe members, this feels sad and yucky and our esprit de corps kicks in and we continue to insist Alex Jones is obviously the opposite of respectable. But he is clearly, widely respected, by many, and it is now we who have a hard time updating our schemas, especially when our own status and influence are contingent on our type of people remaining the presumed definers of social reality.

We can even see this within Scott's post. For example, Scott says that Alex Jones has harmed the cause of endocrine health, but his only empirical support for that is “scientists say so, non-scientifically.” Does anyone really think physiological scientists have good intuitions about the empirical dynamics of cultural change and public opinion? I doubt it, but they have many good reasons to dislike Jones; to be disgusted that such a vulgar conspiracy theorist is trafficking in one of their precious, hard-earned insights; and to feel competitively threatened, even. I mean, there is not a long distance at all between Jones-style populist insanity and, say, public contempt for academic science and the faction of politicians keen to strangle academic research funding; not to mention that the Joneses of the world really are chipping away at the perceived credibility of scientific communication, etc.

Scott’s own personal story is a lovely anecdote suggesting Jones is more likely helping the cause, even if our normative status assignments are very confused in 2019. As Scott explains, he learned about the scientific finding while doing his pre-med, he then ignored it, and only came back to it because of all the buzz. Scott is essentially citing Jones as an influence on his thought and cultural activity, but it's just unthinkable for us to put it that way. For my part, I never even heard about the issue until the goofy hysterical talking points circulated. With that, I assumed it was a grain of truth surrounded by mostly bullshit. But now Scott’s endorsement of the basic idea increases my confidence a lot, and I will tell people that, and maybe none of this would be happening if it weren’t for... Alex Jones. So let’s face it, even though we are smart and sophisticated people our intellectual progress and cultural activity is now being shaped by Jones as much as by Pinker. I believe many respectable people — including many esteemed scientists — find this too insane and horrifying and threatening to admit, let alone grapple with, but I don't think that should convince us otherwise.

This is the crisis we are living through. I used to think the crisis was “fake news by lunatic fringe conspiracy theorists,” but now I think it’s equally “self-serving reality-denial in the professional class becoming legible as such by the masses, now choosing liars that suit them better.” The more the respectable institution-dwellers maneuver to retain their premium of credibility through anything other than whatever real edge on the truth they might possess, they become their own Infowars for the Educated. It’s hard to read the NYT today and not get a strong sense this is already irreversibly underway.

So what to do? It’s really simple, I think. So simple it's practically unthinkable to those whose social capital depends on sophistication: Say whatever you believe to be true, in uncalculating fashion, in whatever language you really think and speak with, to everyone who will listen. First of all, it’s a simple heuristic with the advantage of being an ancient ethical precept. But more interestingly, today, it’s increasingly clear that this defines the lines along which reality is fragmenting. We have inherited a culture based on a compromise with truth (modify your personal optimal expression of truth to make it palatable for a mass audience, and we’ll let you on TV, basically.) That’s all crashing down now, and everyone is fleeing to whoever seems best to them. If you're just saying everything true you possibly can, in good conscience, you're not only being a good person but you're going to be one of the most attractive intellectual source-options for all people similar to you (even if you're insane or rough around the edges, simply because almost all other people are up to their necks in social compromises and they speak like ~10% of the truths they could).

We might think Jones is an insane liar, but he’s not compromising the truth any more than all the Pinkers and Haidts are. It's the same structure: Tell truths but make them optimally palatable to your target market. If we see Pinker/Haidt as normatively superior, it is only because educated liberal-minded sophisticates like educated liberal sophistication and dislike low-IQ conservative people. In a next stage, though, the huge Jones audience will fragment further as the next wave of reality entrepreneurs create new worldviews better optimized for particular audience segments currently stuck under the big Jones tent.

Most of the "big" players in independent media represent examples of this, with respect to the previous generation of big-tent broadcast personalities. Joe Rogan is the Tom Brokaw for everyone who only ever watched Brokaw because there was no producer of daily media who specialized in the unique combination of martial arts, weed, and stand-up comedy. In ten years, there will be a very successful media personality who specializes in martial arts, weed, stand-up comedy and, say, Christianity. And they will get all the Christians currently listening to Rogan everyday, and so on.

I see no way this dynamic gets arrested. All anyone can do is all anyone should have done all along: tell the truth as radically as you can, in your own language, to whoever will listen. This will peel some people away from Jones, and away from the corrupt parts of the institutional narratives, and it will contribute to creating new communities holding up their own forks of social reality. It's the only ethically honorable thing to do, and it just so happens to be the most influential, as well.

If we are creating oases of stable, cooperative, autonomous sense-making, maybe they will get better and better at communicating until some kind of new and improved social reality begins to re-aggregate. Or infinite fragmentation, I don't know, but this seems like the best bet individually and collectively. Of course, Scott is already doing this, indeed he's a paragon of it. The next stage is just to make these processes more transparent and reproducible, and to more fully accept that there is no longer one social reality with one hierarchy of respectable intellectual influence. The more fully we integrate this new fact, the sooner we can all cease making futile compromises with the truth.

I don’t think the Pinkers and Haidts are bad, because they set their intellectual life strategies in a different epoch, and it’s nearly impossible to change gears as rapidly as our culture now changes its gears. But to answer Scott’s question, I do think that for people young or fluid enough to set or reset their intellectual strategies, everything points to: tell every truth you can sooner rather than later, do not wait for permission and trade as little as possible for the benefits of mainstream respectability. I can’t guarantee I am right, but I can say I’m practicing what I preach, and so far my results are as predicted!