It apparently gets its digital sales numbers by analyzing buyers' behavior, unlike NDP, which gets its figures straight from publishers. Still, it examines the spending behavior of 160 million digital gamers around the world, so the purchase will still give Nielsen the edge it needs to be able to compete in the space. For us, it means we'll see more numbers, figures, analytics and metrics for esports and digital games in the future.

SuperData co-founder Janelle Benjamin said in a statement: