Hundreds of Vatomic butterflies were released at NRF 2019 to demonstrate how networked digital objects, gamified and running on blockchain, can dramatically change the way retail brands engage with their customers. By all accounts, our technology showcase for over 32,000 retail professionals was an overwhelming success:

1,300+ digital butterflies and branded objects holding prizes were released at NRF. This represents the first public showcase of BLOCKV’s powerful, one-of-a-kind object “brain” functionality, the latest addition to the rapidly advancing BLOCKv platform.

Participating brands: Salesforce, AT&T, Cisco, HP, Dell VMware, Lyft, Pepsi, GE, Toshiba, NCR, Reliant, Advantech, Zivelo & Hikvision, all created Vatoms used to drive awareness and traffic. This was a watershed moment for the history of blockchain, when so many household names deployed experiential non-fungible tokens into production for public consumption. BLOCKv is honored that no other platform or technology in the space has anything close to this level of activation with major brands.

A 50% engagement ratio: With a limited release to the NRF attendees, Project NGAGE generated over 16,000 unique engagements with digital objects, far exceeding the 27% benchmark for conference/trade show attendees engaging through event mobile apps.

Higher redemption rates than conventional channels: While conventional digital channels have under 25% redemption rates for incentives like paperless coupons, the redemption rate for Project NGAGE virtual butterflies carrying valuable rewards at this year’s NRF was a staggering 93%.

First of its kind Visual Display technology: with our partner Varius, we previewed a turn-key execution for acquiring Pepsi branded digital objects from a digital visual display. By the end of NRF, over 675 objects were acquired from the digital display featured within Intel’s retail exhibit.

Participants’ perceived value for their time exceeded expectations: 95% of the participants engaging in the redemption process expressed “positive value for their time”.

Finally, at the end of January, BLOCKv will exhibit at the Blockchain Gamer Connects and Pocket Gamer Connects conferences in London on the 21st and 22nd respectively. These conferences are aimed at the emerging and vibrant blockchain gaming development community in the UK. If you are planning to attend the conference, BLOCKv will present our platform to attendees on the Blockchain stage on January 21st. And we look forward to meeting all of you to discuss the next generation of gaming.