Playboy Magazine’s parent company, Playboy Enterprises, is suing a cryptocurrency company on allegations of fraud and breach of contract and claims that the company did not integrate blockchain technology into one of their websites as agreed upon in previous contracts.

The cryptocurrency company contracted by Playboy Enterprises is a Vancouver based blockchain company called Global Blockchain Technologies (GBT) who was first contracted by Playboy in March to implement third-party cryptocurrency Vice industry Token on their various websites. The adult media company is now claiming that GBT failed to uphold the contract.

Playboy is seeking unspecified monetary compensations, and GBT has dismissed the suit as a “normal dispute” and said that the allegations of fraud are “frivolous.” GBT spoke to the Los Angeles Times, saying “Global believes it has a strong defense to the action and will be vigorously defending same.”

The lawsuit follows Playboy’s March announcement that they would be developing an online payment wallet that would support a range of cryptocurrencies as payment options on their various websites. GBT first announced that they were the group working on the digital wallet integrations in May, but the relationship has clearly unwoven since then.

The news of Playboy’s plans initially seemed positive for the cryptocurrency industry, as it was just another example of wide-spread adoption by a diverse array of industries. The first Playboy site that planned to integrate cryptocurrency payment systems was the Playboy TV portal. By using cryptocurrency, users would be able to access adult content, exclusives, and eventually would have access to augmented and virtual reality initiatives.

At the time of the original announcement in March, Playboy’s head of operations and chief commercial officer spoke about the new venture, saying:

“As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility.”

It is unclear whether or not Playboy has found another company to help integrate the wallet and payment systems into their various sites.