From what I've seen in my five minutes of research on this company, it seems to be a fairly typical multi level marketing company. An MLM company is different from, say Tupperware, which is a direct sales company. In most MLM companies, the true purpose is to build your downline, this is the list of people you've suckered into selling the company's products. This is really the only way to make money in MLM because your downline needs to purchase and stock their own inventory for which you receive a commission. Most people who get involved in MLM end up wasting thousands of dollars and have boxes full of crap in ther garage.



I'm really not surprised to hear of an MLM company doing something like this. They depend on good publicity and the ignorance of those they pull in.



The ironic part of the story is that the blog likely rose to the top of Google because it had much better content and links to it than the majority of the MLM affiliate sites all over the web.