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“That is telling the story of a long-term sustainable business model and that’s what everyone in the sector is striving for,” Battley said.

The company also produced 41,436 kilograms in the quarter, up from 29,034 in the last quarter.

In what Battley describes as an “intelligent and rational move,” the company is “pressing pause” on the construction of its Aurora Sun facility in Medicine Hat.

“Until the retail infrastructure expands and until the demand increases, it’s very valuable for us to have that flexibility to be able to hit pause on some of our production capacity,” said Battley.

“We’re timing it correctly. To be able to hit that pause button and then switch it back on the minute the demand justifies it is a very, very valuable element of flexibility for us.”

Aurora Cannabis is also hitting the brakes on the construction of its Nordic 2 facility in Denmark. Battley said it will be more clear in the new year on when they might flip the switch to start construction again, once they see what the retail landscape looks like.

The introduction of edibles and vapes into the market will also play a role in that decision. Those products will be available for shipping after Dec. 17.

“People can anticipate the new sweep of product forms hitting the shelves some time after that,” he said.

Battley also responded to the announcement this week from Municipal Affairs Minister Kaycee Madu who said towns, counties and other municipalities will be allowed to charge cannabis growers commercial property tax rates in 2020.