We are uncovering better ways of developing manifestos by thinking about writing manifestos and helping others to do it. We believe that in declaring a manifesto we can create and drive a new market for our manifesto without the need for capability or delivery

Whilst there is value in being able to do , we find there is more value in being able to talk .

, we find there is more value in being . Whilst there is value in being able to talk there is more value in pontification .

there is more value in . Whilst there is value in pontification , there is more value in giving it a catchy name .

, there is more value in giving it a . Whilst there is value in a catchy name , there is more value in marketing the book .

, there is more value in marketing . Whilst there is value in the book there is greater value in the consulting business around the book.

there is greater value in the around the book. Whilst there is value in the consulting business there is more value in a pyramid certification scheme .

there is more value in a . Whilst there is value in the pyramid certification scheme there is more value in licensed competitive franchises .