Urban Decay launches the Vice Palette for fall—an insanely gorgeous new palette that’s ALL about eyeshadow. All twenty new shades (yes, twenty!) were created exclusively for the palette—you’ve never seen these colors before because they are BRAND-freaking new…and you can’t find them anywhere else. With a range of mattes, shimmers, satins, neutrals and brights, there’s something for everyone. Limited Edition.

From our makeup artist team to our makeup-obsessed staff, everybody’s flipping out over Junkie, a shimmery green; Black Market, a jet black-satin; Blitz, a breathtaking gold; and Chaos, a bright blue matte, a shade that Wende calls “…totally amazing. And there’s a velvety smoothness and depth of color that are never-before-seen qualities in a color-rich matte.”

It all comes housed in a sleek purple soft-touch case topped with a sparkling jeweled UD icon. The sophisticated case boasts a large mirror and a double-ended Good Karma Shadow and Crease Brush (a current customer favorite)! We even borrowed motion-control technology from the automotive industry–with the push of a button, the slow-opening lid dramatically unveils all 20 shades, seducing the eye with anticipation.

Every eyeshadow contains Urban Decay’s brand new Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability.