A solution to combat the trillions of dollars of counterfeit items traded worldwide is imminent and it is expected to change the game for New Zealand exporters.

Leading tech developers Sylo and TrackBack announced a partnership today which will deliver a world-leading E-Commerce platform enabling products to be reliably traced from production through to the consumer’s front door.

The partnership will see TrackBack utilising Sylo’s communications and payments platform to drive real-time tracking technology. The platform will provide a user-friendly solution enabling consumers to pay for and then reliably follow exported products through the entire supply chain.

It is estimated that $1.2 trillion dollars of counterfeit products are traded globally every year. For premium New Zealand exports such as wine, milk and honey, expectations and stakes are high, as are the costs of ensuring products are still what they say on the packet, when they reach dinner tables in countries such as China and the United States of America.

Sylo Co-Founder and Product Director, Ben Jordan says the partnership will ensure New Zealand exporters can protect the single biggest asset they own; their international brand reputation.

“TrackBack’s blockchain-enabled tracking software, combined with Sylo’s world-leading secure data management and consumer interface platform, will allow New Zealand exporters to sell direct to consumers while guaranteeing product authenticity. This has never been possible before,” says Jordan.

“Not only will consumers be confident that they are purchasing genuine products, it also reduces the risk and cost associated with trading internationally, making markets such as China significantly more accessible for New Zealand businesses,” He adds.

“In addition to this initial use case, this tracking solution will have the potential to be rolled out globally for almost any use case or product type.”

TrackBack GM Product and Delivery, Eryn Lovell says the benefits of restoring faith in New Zealand made for both exporters and consumers is considerable.

“The quality of New Zealand made products is our largest selling-point and consumers pay a premium for that. Every time a product is copied or tampered with that reputation is put at risk,” says Lovell.

“A user-friendly, reliable and transparent way to unequivocally prove the provenance of exports reduces the risk for importers and consumers and will enable New Zealand made to once again be a trusted mark of quality.”

Sylo and TrackBack’s blockchain-enabled supply-chain management platform will be available in the first half of 2019.

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For more information, please contact:

Anabela Rea

anabela@sylo.io

+64 21 0232 4493

For further announcements, please follow Sylo on Telegram, Facebook and Twitter or visit www.sylo.io.

ABOUT SYLO

Sylo is a decentralised communication application and protocol, which enables users and businesses to interact online under the same terms as they currently can face to face. The Sylo decentralised application (DApp) offers confidential voice, video calling, messaging, storage, address book, token wallet, and access to other connected DApps in order to provide users with a feature-rich experience that translates into real life value.

ABOUT TRACKBACK

Trackback enables the tracking of assets throughout the entire supply chain and can pinpoint liable parties for losses, damages or additional hireage charges. The application suite automatically manages smart contracts, along with active sensor technology to securely track any asset (e.g pallets, crates, kegs, etc) and all delivered through Software-as-a-Service.