IRVING, Texas -- The Dallas Cowboys' head coach and quarterback don't believe the team's sense of urgency has increased despite owner Jerry Jones expressing concern that the current roster's window to contend for a title is closing.

Jason Garrett and quarterback Tony Romo agree that the Cowboys have a strong sense of urgency, but they say that's standard operating procedure.

"It's not closing," Romo said after Wednesday's organized team activity workout. "I think there's a sense of urgency every year that you play, whether it's your first year in the league or your 22nd. You never know when all that stuff is going to happen, so you just play every year as if it's an urgent day. Forget about thinking about the end of the year or two months away. You've got to get better today. Whether you're a rookie or an 11-year veteran around here, you've got to do that same approach.

"It's the same. If it increases, then you didn't do what you needed to do when you were younger."

The Cowboys won three Super Bowls in the 1990s, soon after Jones bought the team, but they have only one playoff win in the last 15 seasons. The Cowboys have missed the playoffs the last two seasons.