How should Canada respond to this week’s election in Brazil? How should our media report it?

An article (and tweets) on CBC, seeking good news for Canada on what many agree is a dark day for Brazil, has sparked fierce criticism. And rightly so. It was parochial, insensitive and cynical, portraying a troubling break in Latin America’s democratic consensus as though it were business as normal.

The election was one of the most momentous in Brazil’s history, a reversal of the previous election in 2014 that brought the country’s first female president, Dilma Rousseff, to power at the head of the left-wing Worker’s Party. In her youth, Rousseff had been active in armed resistance to the military dictatorship in place from 1964 to 1985. In 1970, aged 23, she was captured, detained, and repeatedly tortured over a three-year period.

Now, four years later, Brazil has a president, Jair Bolsonaro, who openly supports torture, praises the dictatorship, and promises to go back to throwing leftists in jail. Not to mention his racism, sexism, and self-described homophobia. Even the Economist (hardly a journal of the Left) describes Bolsonaro as "a threat to democracy."

The CBC knows all this. Bolsonaro has made no secret of his views. Yet alongside reporting the Canadian government’s clear disdain for this turn of events, our national broadcaster decided to put a positive spin on things. Canadian business might benefit! Senior writer Chris Arsenault told us: “A Bolsonaro presidency could open new investment opportunities, especially in the resource sector, finance and infrastructure, as he has pledged to slash environmental regulations in the Amazon rainforest and privatize some government-owned companies.” The CBC liked this analysis so much that it highlighted it (repeatedly) on Twitter: "Critics have lambasted the former paratrooper for his homophobic, racist and misogynist statements, but his government could open new investment opportunities."

The CBC has since apologized (sort of), for presenting what should have been tagged as “analysis” as “news.” For his part, Arsenault has suggested that his article was a kind of satire: "The purpose of the report is that markets are amoral," he tells us. But not many, if any, of his readers saw this.

Reaction to his article and (perhaps especially) to the tweets has been outrage: "Have you lost your minds?"; "Wtf;""a shame;""a journalism fail;""irresponsible;""gross;""nauseating;""awful." A friend of mine said he was "hoping the account has been hacked." Arsenault's subsequent clarifications also convinced very few.

But let’s take the article at face value. What's the problem? Doesn’t every cloud have a silver lining? Even the most monstrous regimes have their benefits: trains run on time, and so on. And why not respect the democratic will of the Brazilian people, recognize that Bolsonaro won, and “get over it?” Canada happily trades with plenty of countries (Saudi Arabia, Venezuela, China…) accused of human rights abuses and/or anti-democratic practices. Isn’t economic engagement better than sanctions or isolationism?

Here’s the problem. First, the article and tweets demonstrate a stunning parochialism. They remind me of the apocryphal headline said to have run in a Scottish newspaper following one of the 20th century's most famous disasters: “Titanic Sinks! Dundee Man Feared Lost!” Whatever one thinks of Bolsonaro, this narrow-minded Canadian take on the impending transformation of Latin America’s largest country likewise spectacularly misses the real story, which is not really about us at all. If we want to think in hemispheric terms (and we should), it would be better to consider the broader narrative of the region’s mixed response to a history of state violence and the now imperiled fortunes of its more recent efforts to redistribute wealth and opportunity.

Second, the focus on advantages to be gained by select Canadian businesses (above all, in resource extraction) shows a worrying insensitivity. Brazil has 210 million inhabitants. A parochial preoccupation with Canadian economic profit leads us to disregard the impact the new regime will have on this diverse mass of humanity, not least women, the poor, and the 100 million who have some African ancestry. All these are merely collateral damage, as are, perhaps more worryingly still, the country’s vast and priceless ecological riches, upon which global climate and biodiversity depend. Arsenault signs off breezily that “losses for the Amazon rainforest under Bolsonaro could spell big gains for Canadian investors.”

Third, the article and the CBC’s Twitter feed indicate breath-taking cynicism (even if Arsenault is now disclaiming it). They make no attempt to defend Bolsonaro from his critics. They take for granted that he is everything they say: “homophobic, racist, and misogynist,” a threat to Indigenous people and the environment; a leader who will increase repression as he seeks to “hew closer to Latin America's past military leaders.”

When we trade with other countries whose political vices we claim to denounce, we usually resort to the argument (justified or not) that these are societies that are misunderstood; that they are moving in the right direction; that international engagement encourages moderates and liberalizers, while embargoes embolden hardliners. With Bolsonaro, these claims don't work, as Brazil is clearly becoming less moderate and less liberal. Scandalously, the CBC doesn’t seem to care.

Fourth, the CBC is here not merely reporting events. This is not even “analysis.” It is actively making the news. Not only because this article has entered public discussion, becoming an object of understandable incredulity. An article like this, whatever its intent, also normalizes a state of exception. The long-standing consensus in Latin American countries such as Brazil (or Argentina, Chile, Uruguay) that emerged from authoritarian rule in the 1980s and 1990s has been that there is no turning back: left or right, no mainstream politician would countenance breaking that democratic pact. But we now see a president willing to praise dictatorship. That would have been unthinkable just two years ago; no self-respecting news outlet should pretend that it is no big deal. No journalist should encourage us to tolerate cynicism. Doing so makes the CBC complicit in the erosion of democracy.

But is there a silver lining in the mini-catastrophe that is the CBC’s bungling of this story? The mythical Scottish newspaper headline told us more about Scotland than about the Titanic. Similarly, however unhelpful Arsenault’s article is about Brazil, it does give Brazilians (and the world) insight into Canada. We like to think we hold ourselves and our media to higher standards. This can lead others to call us smug. But we are smug no more. Canadian elites expose their brutal cynicism by dispensing with ideology, jettisoning the pretence that our international relations and trade policies stem from any desire to improve the world. This is another nail in the coffin of Canadian exceptionalism.

From Toronto to São Paulo, Recife to Winnipeg, we are all in the same boat now, and that’s as good a basis for solidarity as any.