Microsoft Aligns With Klout, Makes Strategic Investment and Integrates Into Bing

Starting today, Bing will use Klout to sort through which people to highlight in its social search offerings. Microsoft has made a strategic investment in Klout and signed a “multi-year agreement” to integrate the two services. Klout said it will also factor in the number of times a person has been searched for on Bing when it measures online influence.