FCC Chairman Tom Wheeler in 2014. He appeared this week at the Consumer Electronics Show and signaled new rules on Net neutrality could reclassify the Internet as a utility under Title II of the Telecommunications Act. Jose Luis Magana/AP

Ever since the issue erupted after comedian John Oliver's viral video segment, Federal Communications Commission chairman Tom Wheeler has appeared to play both sides of the Net neutrality debate. Sometimes the former telecom lobbyist seems to side with large Internet service providers (ISPs) and their desire to create Internet “fast lanes” for websites and services that can afford it; other times he caters to tech companies, Net neutrality advocates and the White House, all of whom say the Internet's level playing field must be protected from ISP meddling by reclassifying it as a public utility under Title II of the Telecommunications Act.

But during an onstage interview at the Consumer Electronics Show on Wednesday, Wheeler seemed to lean more toward the latter position. It suggests the FCC's soon-to-be-revealed Net neutrality rules will follow President Barack Obama's suggestion for Title II reclassification, which would have Internet providers regulated more like utilities, such as a gas and electricity — or at least something approximating it.

The interview made clear that Wheeler has been rethinking the FCC's broadly criticized proposal from last year, which would allow ISPs to strike deals with content providers for paid prioritization of Internet traffic, as long as those deals were deemed “commercially reasonable.” He said that after deliberations within the FCC, “it became obvious that ‘commercially reasonable’ could be interpreted as what is reasonable for the ISPs, not what’s reasonable for consumers or innovators. And that's the wrong question and the wrong answer, because the issue here is how do we make sure that consumers and innovators have open access to networks.”

Instead, the standard must be “just and reasonable,” he said.

Wheeler articulated his desire to balance protecting the open Internet with a need to provide incentives to the ISPs investing in telecommunications infrastructure. But he noted that despite larger ISPs complaining that Title II would dis-incentivize them from building out their networks, the record high-stakes bidding on upcoming spectrum auctions — even after Obama declared his support for Title II — suggests otherwise. He also said that while the largest ISPs have objected, smaller local providers have approached him saying they fully support Title II reclassification.