Back in 2008, we teamed up with Puma to take the collectible footwear world into the deepest, darkest depths of the sea by way of two shark-inspired colorways of the Blaze of Glory. Since then, the legacy has grown with additional special editions and even the re-release of the originals two years ago. Now in 2015, the saga continues with a dark new twist on the theme — one that was innocently sparked by a salty Facebook comment back when the turquoise ‘Sharkbait’ release crashed the Sneaker Freaker website.

Where does Packer Shoes come in? With it being the 40th anniversary of a certain legendary film that took inspiration from the New Jersey shark attacks of 1916, the stars aligned for Packer to join the fray for the release of the “BLOODBATH” Puma Blaze of Glory. The relationship between Packer and Sneaker Freaker goes back a long way, and SF couldn’t be more excited to finally join forces for a collaboration project.

For a release of this magnitude, we needed a bigger boat, so we’ll be splattering the streets of midtown Manhattan next week with the SNEAKER FREAKER x PACKER x PUMA “BLOODBATH” retail space. In addition to the limited release of the Puma Blaze of Glory, the shop will offer a complete apparel capsule featuring limited co-branded BLOODBATH hoodies, tees, shorts and hats.

With that said, we’re very proud to present a first look at the BLOODBATH apparel collection. Stay tuned for full release details coming soon…