Owner Jerry Jones is tremendous at marketing the Cowboys and building up the franchise's value. No one can ever accuse him of not doing everything he can or spending whatever he thinks is necessary to help his team be successful. He definitely is not the kind of owner whose reluctance to pony up holds the team back. That said, I think the task of running a football team today has become much more complicated than it's ever been, especially with respect to the salary cap. Consider how many staff members most front offices have, with people who dedicate their time to just one or two aspects of keeping an organization running.