London’s ITV Studios Global Entertainment has appointed David Miller to serve as VP of digital games, a brand-new role at the company.

He’s tasked with growing ITV’s kids brands in the gaming space, starting off with action-adventure series Thunderbirds Are Go. Miller will also reach out to new partners to develop games across a broader range of platforms.

Miller joins ITV with 15 years of experience in the vidgame space. His most recent gig was as a marketing and new business consultant at gaming and technology PR/marketing agency Indigo Pearl UK. Prior to that, he served as senior marketing manager for Bossa Studios, marketing director for Namco Bandai Partners, and European marketing director for Capcom.