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Animal rights activism may have begun on the fringes of the far left, but thanks to the efforts of a scrappy, dedicated few, the movement has surged into the mainstream. With new legal action taken to protect animals every day, exposes on the most shocking atrocities of the meat industry, and new sciences showing animals to be just as capable of love and pain as we are, humans are hearing the call to action louder than ever before.

Today, online news publication The Intercept announced it will add it’s voice to the chorus, with a new video series “Animal Matters.” Hosted by Glenn Greenwald, the series dives into ‘all matters animal’ including the abuses of the factory farm industry, animal rights issues, and animal agriculture’s role. The website launched their series with a valiant essay on the historical crimes of the meat industry, and how the human conscience has been elevated by our understanding of animal suffering, saying:


“…All of these changes mean that a specific political ideology is no longer required to view the cause of animal rights and the abuses of industrial agriculture as a matter of great ethical, political, and public policy importance. It is clear that the time for humanity to grapple with its treatment of animals, and the multilevel damage being done in order to feed the planet through the use of animals, has arrived.”

Hear, hear.

Animal rights has long been a focus for the publication, who’s 2017 exposé of Smithfield Farms led to the company shutting down its pig facility. The videos seek to enlighten viewers on current issues and debates concerning animals welfare. The series will span of eight episodes between 10 and 20 minutes releases semi-weekly.

The first episode (seen above) discussed the purpose of “Animal Matters” as well as the events which led to the creation of the series. In it, Greenwald and Grant Lingel of Sentient Media, who produces the series recount the personal stories which led to their passion for animals, and compare the animal rights movement to other social justice moments throughout the ages. Greenwald adds his own perspective as a gay man, noting the similarities between a lack of empathy toward animals and apathy towards his own community.


If that’s not enough to make you watch, I should add the series is filmed at a homeless-run dog shelter Greenwald and his husband started in Brazil, and there are some great shots of pups playing in the sun. Sweet stuff indeed.

We can’t wait for the next installment. As more series like this one emerge, the more people will wake up to the cause of animal rights. Big thanks to Greenwald, The Intercept, and Sentient Media for making it all possible.


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