You might have noticed on NBC News’ website that the network has gone full identify politics; there are mainstream stories, and then there are those filed under NBCBLK and Out News. This story appeared under Out News, and wouldn’t have appeared anywhere if it didn’t have a transgender angle to it.

A transgender woman was fired from her job at a Nebraska coffee shop after telling a conservative activist that she wasn’t welcome at the establishment. https://t.co/8ttUkIowbW — NBC News (@NBCNews) September 14, 2019

Notice how NBC News even puts scare-quotes around “pro-family” in its tweet to let you know who the bad guys are right away.

Gwen Aviles reports:

A transgender woman was fired from her job at a Nebraska coffee shop after telling a conservative activist that she wasn’t welcome at the establishment. Natalie Weiss said she was working at Cultiva Espresso & Crepes in Lincoln on Wednesday when she spotted a familiar woman eating a crepe: Marilyn Synek. … “Right there, sitting there was the face of an organization that has been the source of a great deal of personal stress,” Weiss told NBC News. Weiss said she called Synek’s name and said to her: “I thought I recognized you. … You should get the f— out and never come back.” Weiss couldn’t recall her exact phrasing, but noted that her words were “vulgar.” In a statement to NBC News, Synek said that Weiss called her “bigoted trash” and that she was not “f—— wanted” at the coffee shop. Synek added that Weiss said if she came back, she would be refused service. Weiss said she understood that the interaction was “unprofessional” and that while she expected to be reprimanded by Cultiva’s management, she was not expecting to be fired.

Narrator: She should have expected to be fired. But it’s consequences like these she might not have foreseen: “Weiss, whose passion is theater, said she felt forced to quit a local production of ‘Macbeth’ because she was worried about putting the cast and crew’s lives in danger.”

If you’re rude to customers you’re going to get fucking fired & it’s also not national news. — Stephen Miller (@redsteeze) September 14, 2019

Doubt we’ll get this Rage pic.twitter.com/BXtnTzWiMk — Joe (@dangerouslyjoe9) September 14, 2019

This is not national news. And the firing was completely warranted. https://t.co/HLevD7mOM1 — (((AG))) (@AG_Conservative) September 14, 2019

Exactly. Boo-f'ing-hoo. She felt "empowered" to be rude and vile to a customer, based on her feelings. She's not paid to express her "feelings." She's paid to dispense coffee. Period. — ?❌✝️ American Pitbull ??❌? (@MelissaRNMBA) September 14, 2019

She isn’t paid to discriminate against customers. Had the customer been gay and the barista conservative they would of burned the place down. — The jig is up (@AirGuard_Guy) September 14, 2019

So an employee refused service to a customer because of political differences, and got fired? Why is this news? — Chris Hynes (@realchrishynes) September 14, 2019

Not sure why this is news. — EducatëdHillbilly™ (@RobProvince) September 14, 2019

Person got fired for cursing at and telling a customer that they weren’t welcome. What a shock! Very important news!! — ??ThankGod4Trump (@GNoetz) September 14, 2019

"A coffee shop employee was fired due to telling customers they were not welcome at the establishment". How is this news? — GentlemanCPA (@CpaGentleman) September 14, 2019

This had nothing to do with being Trans & everything to fo with saying an inappropriate thing to a customer. Loose lips sink ships. Why is his gender even mentioned? — ?PAT CM? (@prellim) September 14, 2019

Employee admitted telling the customer to “get the f*** out and never come back” How is this national news??? — Turd "Beto" Ferguson (@billsorn) September 14, 2019

“Employee was rude to paying customer, was fired”. — #That’sTrue (@PaulWDrake) September 14, 2019

Good. Being rude to customers is bad for business. — Hey, guys (@jtLOL) September 14, 2019

The story is actually an employee told a customer they were not welcome. So the employee was fired. — Stiggs (@oigveh) September 14, 2019

Rude staffer gets fired. News at 10. — Scythe of Lyfe (@Scythe_of_lyfe) September 14, 2019

Otherwise known as: if you run off customers, we can’t keep you as an employee. What a concept — MLH ♥️ (@just_mindy) September 14, 2019

So it’s a fireable offense when an employee tells a peaceful customer to “get the f*** out”? — Subtle Genius? (@2018Winning) September 14, 2019

A random woman was fired from her job because she was rude to a customer. Fixed it for you — Yancy (@yancypart2) September 14, 2019

Don’t worry, though. NBC News spoke at length with Weiss over her firing and was told that several people have suggested setting up GoFundMe pages to support her, though she’d rather the money go to OutNebraka. Thank you NBC News for telling us where to donate to support the employee who kicked out a customer.

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