Reality Creation Is The New Yoga

How Businesses Can Advance Through Creating Reality

Businesses are insatiable creatures. They must grow. They need to expand. They have to increase their profits. Companies are always on the prowl to get more customers, extend their markets or boost their performance. They go to any lengths in order to add a couple of percentage points to whatever their chosen performance indicators might be. Literally, everything a company spends its money on is to advance and improve.

Businesses do, however, have a habit of staying away from anything too exotic or experimental until it becomes a tried and tested piece of applicable literature.

It is generally accepted that change is something that just happens. One has to adapt, so the prevalent opinion, rather than shape and create. At the very most we try to predict trends and prepare accordingly. We try to adjust to “what is” rather than make arrangements for “what could be” — the option of molding reality into a desired future is an unfamiliar and foreign concept for most. Especially in a corporate environment where more often than not, “creating opportunities” has deteriorated into a subcategory of “avoiding risks”.

There is one risk, however, that is not just central to every company but to every human being, in fact, it is central to everything that is. This risk is called the law of increasing entropy: the growing lack of order and predictability. This law of nature is central to the universe and it implies that nothing true is being held constant and not changing. Ever. Everything is deteriorating. All the time.

In other words, constant actively induced change is inevitable in order to escape unavoidable decline.

(read my article about Increasing Entropy here: Why Your Business Is Depressed)

If risk avoidance is crucial then avoiding the risk of deteriorating into nothingness by actively creating could be considered a fundamental objective for any organization. One could certainly always strive to create a better future for the sake of peace, prosperity, and happiness for all of humankind regardless of any risk avoiding tactics. But then that might be asking too much.

Years ago I found my own company in the stronghold of increasing entropy, spiralling into depression. I decided my best choice to stop the choking was to create rather than avoid. I called my creation “The Company Of The Future” and it ended up becoming a poster child of the new work movement in Central Europe.

At the time intuition was my main guide. But years later, after I dug into the particulars and tried to analyze my process of creation, I discovered a pattern, a framework, and a mechanism. When I studied my findings I realized that this was no coincidence. Reality is not what it seems it is. It is literally what you make it. Based on science. Backed by facts and figures.

And here is the proof.