We wanted to build a platform which could further the promise of cryptocurrencies to enable easy value transfer using internet in the same way as information transfer/sharing over internet is today.

After the last boom and bust cycle, we knew that the next phase of cryptocurrency growth could only be fuelled by increasing cryptocurrency adoption through larger user base. But we realized that it’s still a difficult process for a normal user to mine cryptocurrency or a risky alternative to buy cryptocurrency because of its high volatility.

Instead of the two above options, if new users can enter cryptocurrency ecosystem by “earning” their first cryptocurrencies, we felt it would be most impactful in increasing cryptocurrency adoption and at the same time, get new users to realize the potential of cryptocurrencies.

Now, for the “Masmic” platform that we wanted to built, we knew from the outset that it would require a native digital asset/currency to facilitate frictionless value transfer amongst our user base.