South Africa has some great advertising, especially for fast food joints.

Nando’s recently schooled Absa with their ‘African-nasty’ play on the ‘Africanacity’ campaign. Then there was Chicken Licken’s ad campaign, featuring five western movie inspired ads.

KFC made an attempt to increase their street cred by bringing the Destruction Boyz on board for an advert about their famous ‘Street Wise 2’ meal.

In the ad, a BMW ‘gusheshe’ performs 360-degree spins inside a warehouse while a cheering crowd looks on. While not mind-blowing, it’s a pretty cool ad – especially the sound design.

Enter Jacqui Abrahams, who decided that it was up to her to protect the children of South Africa from the evils of motorsports.

Business Insider reports that Jacqui “complained to the ASA [Advertising Authority] that the TV ad “normalises a very dangerous activity in which people have been killed in South Africa”.

FYI Jacqui, judging by the amount of crime we’ve reported on lately, driving your car like a normal person is also a dangerous activity in which people have been killed in South Africa.

Feel like living dangerously? Take a look:

Yeah, I didn’t get the rush I was expecting either. I also don’t suddenly have the urge to go and spin my car on Bree street.

KFC argued that the ad showcases “car spinning”, which is recognised as a legitimate motor sport in SA, as it is accepted by Motorsport SA, the World Motor Sports Confederation and the Olympic Committee. The fast-food chain also maintained that the scene took place in a closed and controlled facility; and that there are barricades and tyres to separate the vehicle and people in the scene.

The ASA found that despite the safety precautions in place, the ad was too ‘dangerous’ for South African television.

“The commercial shows no warning from the performers, no safety gear, and no general safety precautions,” reasoned the ASA. Although the KFC advert explicitly stated that a professional driver is spinning the car, the ASA said this was not enough. The spinning took place in a warehouse and not in a car racing arena, the event also looks amateurish – and not like a sporting event.The car spinning was “made to look fun, cutting edge and cool”, and there wasn’t any warning that it was unsafe and should not be imitated, the ASA says.

This isn’t the first time that the ASA has banned an advert for showcasing risky driving. Back in 2010, they banned the MTN Ayoba ad.

Let’s see if this one inspires any risky behaviour:

Nope. Still nothing.

[source: businessinsider]