Now Snoop Lion, the rapper says he underwent a spiritual and artistic transformation in Jamaica

Snoop Dogg Changes His Name to Snoop Lion

Ladies and gentlemen, meet Snoop Lion.

Yes, the artist formerly known as Snoop Dogg has renamed himself after he says he underwent a spiritual and artistic rebirth in Jamaica.

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While recording his album Reincarnated in the Caribbean country, he developed a traditional reggae style. The result is a three-part project: a reggae album, documentary and coffee-table photo book, all under the name of Snoop Lion.

“I have always said I was Bob Marley reincarnated,” Snoop, 40, told reporters at a news conference, according to The New York Times. “I have always been a Rastafari.” (Marley’s son, Rohan, gave his blessing at the news conference, which was held at Miss Lily’s, a Caribbean eatery in New York.)