CHICAGO — Eddie Einhorn is not going to the men’s Final Four this year. There will be no buzzer-beaters for him, no monster dunks, no shining moments.

“I have a 2-year-old grandchild, and we’re going to Disney World,” said Einhorn, a minority owner and vice chairman of the Chicago White Sox. “I’ve been to enough of them, anyway.”

Einhorn, 77, was not going to Atlanta, but thousands flocked there this weekend, and millions more tuned in to see whether Michigan would crack Syracuse’s zone or Wichita State could pull one more upset. As he gazed out the window of the owner’s box at U.S. Cellular Field last week, Einhorn could not help chuckling.

“I didn’t know it would ever get this big,” he said. “But it shows I was right.”

Long before office pools, ESPN and network television had any interest, Einhorn, a 1960 Northwestern law school graduate, thought college basketball might have a future as a national sport. He founded TVS Television Network and set about convincing coaches, athletic directors and TV executives. They eventually agreed.