Just another example of how different this election has been from any before, those platforms allow the campaign to reach followers en masse -- more than 11 million on Facebook and 12 million on Twitter -- without having to worry about annoyances like anchors or journalists asking questions. Even with a debate coming up Sunday night, there was no need to face questions tonight about women who report being assaulted by Trump in specifically the manner described; instead, the candidate focused on the husband of his opponent.

As social media giveth, it also taketh away, and discussion of the #TrumpTape has been spirited on all platforms. A number of prominent Republican politicians tweeted that the videotaped comments were "indefensible" and "despicable" with a few going so far as to withdraw endorsements for Trump or push for him to withdraw from the campaign. Senator Mike Lee of Utah responded with a Facebook Live broadcast from his own home -- we're sure a Periscope or two will be right behind.