My smartphone is my life. Understandably, some people will decry my love for an inanimate object, but it is my window to the world. Quite frankly, I know that I'm not alone with my feeling towards the device. Between things like social media, news and email, to name a few, it is my constant companion. It is an essential tool for both business and personal needs.

While my iPhone 6s Plus has great battery life, few smartphones are up to the demands of active users. This is why USB battery packs are so popular nowadays. Hell, even Apple recently released a battery case. Today, SCOSCHE announces the goBAT 12000 Rugged portable backup battery. While the 12,000mAh product is not unique in its function or capacity, its rugged nature makes it very intriguing.

"The goBAT 12000 Rugged boasts a 12000mAh internal rechargeable battery that provides users with enough power to charge an iPhone 6s up to six times, enough to last for several days while out in the wilderness. Adventurers can access maps and GPS, keep tabs on routes taken, and capture photos at ease without worrying about being stranded without power. The portable battery's dual 12 Watt/2.4A USB ports provide users with the fastest charging possible while allowing them to simultaneously charge up to two USB-powered device such as smartphones, cameras, speakers, flashlights and more", says SCOSCHE.

The company further says, "the goBAT 12000 Rugged has been built and tested to endure the rigors of the outdoors. It is constructed with a rigid high-impact polycarbonate housing that has a durable IP68 waterproof/dustproof rating, meaning it can survive dunks, drives, drops, dirt and even submersion of up to 3 meters. Built to withstand bumps and bruises, the battery's proven rugged construction also allows it to meet or exceed military drop test standards".

Obviously, this is a great product for those with active lifestyles. If you are into camping, hiking, or other such activity, a rugged battery pack is a very valuable tool. With that said, unless you absolutely need something svelte, durable products such as the goBAT 12000 Rugged could be a smart choice for less active individuals too. After all, who doesn't appreciate a well-built product?

Unfortunately, such ruggedness comes at quite the rough price. Hold onto your hats, folks, as it is $99. Other battery packs with 12,000mAh can be had for a fifth of the price -- Amazon is littered with them for $20. In other words, unless you really need something rugged, you should probably look elsewhere.

All consumers deserve durability, but at this price, they can afford to break a few along the way while still coming out ahead. Well, at least the company includes a free carabiner!

If you are interested in purchasing, you can get it here now.