The Prince jacket and collateral design includes: a book jacket, end pages, a set of three book marks, a table tent, and a coffee cup with a sleeve. The collection is suited towards coffee shops in large bookstores. The concept behind this design was to take the dark tone of the book and communicate that through color, texture, and typography. The book in its time was hailed as the handbook for kings and all thing political. Some even refer to the maxims in the book as morally questionable. I chose to hand letter the title and paint a crown that suited the meaning of the book, to keep and maintain a crown.