Donald Trump just received his first sneaker endorsement and no one is happy to hear that New Balance is supporting an unpredictable bigot. The vice-president of the sports apparel company told a Wall Street Journal reporter that the company felt that President Barack Obama has turned a deaf ear to them.

"The Obama admin turned a deaf ear to us [and] frankly [with] Pres-Elect Trump we feel things are going to move in the right direction," the VP told Sara Germano. In the past, both Mr Trump and New Balance opposed Trans-Pacific partnership but now, after the comments circulated online, folks immediately began trashing their shoes and New Balance merchandise.

Since they’ve seen their items land in numerous trash bins, New Balance issued a new statement reminding the public that it has supported other candidates in the past, based on their free trade policies.