William Shakespeare often used hendiadys. For example, his character Macbeth, speaking of the passage of life, says "It is a tale / Told by an idiot, full of sound and fury, / Signifying nothing." For Shakespeare, the construction "sound and fury" was more effective than "furious sound." The word "hendiadys" is a modification of the Greek phrase "hen dia dyoin." Given that "hen dia dyoin" literally means "one through two," it's a perfect parent for a word that describes the expression of a single concept using two words, as in the phrase "rough and tough." As you can imagine, hendiadys is a common element in everyday speech and writing.