Showcase Software president and co-founder Millie Jocelyn praised the Wellington based development and design team for winning a United States award.

A Wellington software company has won a prestigious tech award in the United States.

App creation business Showcase Software won a Tabby Award for the best Windows app for small business.

The Tabby Awards honour the best customer and business apps for tablets and iPads.

Showcase creates apps for marketing professionals, using existing company material, such as brochures, videos or slideshows and publishes the material on staff tablets and smartphones.

The company was a finalist in the four operating system categories of the New York business awards.

After a successful expansion into the United Kingdom and Europe in September last year, Showcase opened a San Francisco office in April.

President and co-founder Millie Jocelyn praised the Wellington based development and design team, headed by Paul Tuckey, who "won the award" for the business.

Showcase was one of a few content distribution systems that worked across iOS, Android and Windows browsers, she said.

"Given that many of our business customers are Windows users, it's fantastic that we comprehensively beat our well-funded global competitors."

The company's customers have included Z Energy, Hyundai, Meridian, Spark, The Warehouse, Mitsubishi, NZTE, Sky City and Fisher and Paykel Healthcare.

The award would mean more exposure for the business in the US market, she said.

After being named a finalist in September the company had seen more web traffic and the number of trial users increase, she said.

"I signed up a customer from Ohio who found out about us through the finalist announcements. He'd gone through the list of finalists in our category, taken a trial of the three apps nominated and decided on Showcase because it was the easiest to use and had the friendliest helpdesk."

Award judges, which included including representatives from Microsoft, Dell and Honeywell, said the Showcase app was visually appealing, intuitive and well-designed.

Showcase scored highly in the areas of user experience, design, performance and overall business value.

"We found the offline access, content synchronisation, video, salesforce integration and customer access tracking features particularly useful."