South Korean technology conglomerate Samsung has integrated Tron (TRX) support to its decentralized app (DApp) store, Blockchain Keystore.

According to a release note published on Oct. 29 to the Samsung Developers website, Samsung Blockchain Keystore SDK v1.2.0 now includes APIs that support TRX transactions.

Justin Sun’s social media ploy

Samsung has revealed it is today announcing its Samsung Blockchain Platform SDK at the Samsung Developer Conference 2019. The new SDK will reportedly tackle the two-fold challenge of bolstering security and building mobile-compatible DApps.

As commentators have been swift to claim, the new Tron integration means that APIs for all tokens conforming to the TRC10 or 20 standards — as well as Tron-based DApps — are poised to become accessible to anyone with the Blockchain Keystore among Samsung’s near-one billion global smartphone user base.

Justin Sun, the CEO of Tron — which positions itself as a competitor to Ethereum (ETH) by coupling decentralized finance with a wider decentralized internet ecosystem — had this week attempted to fuel hype by hinting at an undisclosed partnership with an allegedly “hundred billion USD megacorporation.”

As of August 2019, Samsung reportedly has a market value of $272.4 billion, according to Statista.

Sun had also claimed the partnership would “broadly distribute TRON Dapps and tokens to billions of customers.”

The Chinese blockchain market

As reported, Tron has recently dislodged Ether (ETH) from the second spot on the latest crypto rankings report from China’s state-backed tech workgroup, the Center for Information and Industry Development (CCID).

Yesterday, TRX reported gains of as high as 25% against the U.S. dollar, perhaps due to a combination of Sun’s provocative announcement and a milestone endorsement of blockchain technology from Chinese President Xi Jinping.

The latter prompted an explosion of domestic interest in Bitcoin (BTC) and blockchain, according to WeChat search data, as well as a boom in blockchain company shares on the Chinese stock markets.