The company also should make its executives readily available to the press, and they should spend time on Capitol Hill to explain their decision-making.

Everyone understands that new technology platforms are not perfect, and that bad actors find ways to abuse them. The key is for Facebook to be upfront about technical challenges, open about its mistakes and willing to answer the tough questions honestly. If it does that, it will continue to earn the public’s trust.

Eli Pariser

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Chief executive of Upworthy and author of “The Filter Bubble.”

Facebook should open itself up for independent research. Right now, Facebook is a black box: It’s very difficult, and in many cases impossible, for researchers to independently look at behavior on the platform. While opening private data to research creates risks, there’s a ton of explicitly public data on the platform that Facebook makes difficult to query at scale. Facebook could also open up many of the tools advertisers currently use for free use by research scientists. It would be a bold move for transparency, and one that would help us understand much better what’s happening on the world’s most important social platform. And it’d be wise to do this before regulators forced them to.

The company should also optimize for “time well spent.” Facebook’s greatest superpower is figuring out how to eat as much of our attention as possible. But as Tristan Harris and others have pointed out, that attention often doesn’t yield much — leaving us poorly informed and feeling worse about ourselves. Instead of measuring clicks and likes, what if Facebook optimized for how much value an article or video or game gave us weeks or months afterward? The company could survey the kinds of content we’ve spent the most time on, and ask us which gave us the most and least value, as a way to balance our impulsive present selves with our greater aspirations.

Kate Losse