Pizza Hut has withdrawn its all-you-can-eat offer in Pakistan during Ramadan, prompting a furious response from thousands of families.

It says it wants to "reduce gluttony" by limiting customers to a single regular pizza in its Ramadan Fiesta offer.

In previous years, its 44-strong chain of restaurants would be packed for the evening meal of Iftar, as diners hungry from a day of fasting would fill up with pizza after pizza for as little as £7 - a figure industry analysts said was unsustainable.

Fast food fans have taken to social media to complain at the new, cheaper deal, which is still advertised as an "all-you-can" offer.