Netflix just tweeted that it has gone live with Season 3 of Orange Is The New Black. The series was scheduled to hit the streaming service at midnight PT.

Attention inmates! Orange Is the New Black season 3 is out on early release. #OrangeCon — Netflix US (@netflix) June 12, 2015

The news was announced at OrangeCon, an invite-only fan event in Manhattan. The early release happened — coincidentally or not — just as Game 4 of the ratings-juggernaut NBA Finals tipped off in Cleveland.