We live in a toxic world. For many years people have been switching to cleaner, healthier lifestyles. The focus has been on healthy eating. Now people are starting to realize just how much chemical junk is in the stuff they use on their bodies and in their homes. A new awareness is starting to take place. If you try so hard to keep healthy non-chemical things OUT of your body...why on earth would you put them ON your body? The average woman puts over 100 chemicals on her body before breakfast. Our bodies absorb 65% of the stuff we put on it! There is a new awareness that not everything on the shelf is good for you. For years people have thought "But they wouldn't sell it if it was not good for you...would they?" Consumers are becoming more aware of the fact that big companies are really looking at the bottom line and not the consumers.