It's that time of year again: awards season. Last month we saw Ryan Gosling (swoon) win at the Golden Globes wearing a vintage Rolex, and now Rolex is actually sponsoring the Oscars!

Rolex has announced that it will be sponsoring the Academy Awards for the very first time. Last year Rolex was the official sponsor of the Oscars Greenroom, which it will continue to do this year, along with a significantly expanded sponsorship role. As you may know, the Oscars are one of the more prestigious awards ceremonies, where actors, directors, producers, and the like descend on the red carpet every year. The Oscars have been around since 1929 and feature the best of the best in film. This year is the 89th Academy Awards.