Buzzfeed’s Lester Feder is out with an extensive report today from Ireland, which later this month may become the first country in the world to approve marriage equality by popular vote.

The “No” campaign has organized under the name “Mothers and Fathers Matter,” a message right out of the National Organization for Marriage’s playbook. And Feder reports that marriage equality opponents from around the world have been paying close attention to the referendum in Ireland, including NOM’s Brian Brown, who says he “talked a lot” to a leader of the Irish “No” campaign and conservative American political operative Frank Schubert, who says he kicked in some polling information and messaging guidance.

Feder reports that a strong network of European anti-gay groups has also been involved in the Irish campaign, including the French group Manif Pour Tous and Italian activist Luca Volante, whose foundation contributed a significant amount of money to the organization that’s been heading the “No” movement in Ireland.

Volante and a representative of Manif Pour Tous haveboth been involved in Brown’s effort to create an International Organization for Marriage meant to unite the effort to push back marriage equality throughout the world.

Brown sent an email to NOM’s supporters earlier this month asking them to back the anti-marriage campaign in Ireland (although non-residents of the country can’t contribute money to the effort). CitizenGo, the international petition platform on whose board both Brown and Volante sit, made a similar appeal.

From Buzzfeed :