Chelsea, 27, from Manchester, worked as a waitress and front of house for eight years before setting up Wholesome Junkies in early 2017. After turning vegetarian three years ago, she read veggie cookbooks and watched documentaries about the ethics of the food industry and decided to become vegan. Once she started making her own nut milks, vegan butters and cheese she knew she was on to something tasty.

Wholesome Junkies attracts the interest of investor Chris Miller, founder of restaurant investment vehicle White Rabbit Fund. He is hoping to make his mark in one of the UK’s fastest-growing food sectors - one in three adults now claim to be eating less meat.