Penton Farm Progress Unveils the Ag Weed ID App (PRNewsFoto/Penton)

ST. CHARLES, Ill., May 5, 2014 /Emag.co.uk/ — Penton‘s Farm Progress today unveiled the Ag Weed ID app, a weed scouting tool that assists agricultural producers identify and catalog weeds. The Ag Weed ID database includes information and images for nearly 75 of the most common agricultural weeds and is an easy way for producers to identify and address the weeds that threaten their business.

Each spring producers “scout” their fields for weeds. Weeds can have a devastating effect on crops and livestock, costing farmers over $50 billion annually to control. Accurate, precise, and early detection of weeds enables farmers to control weeds – ensuring that the farm economy continues as the primary source to feed the world with its $400 billion contribution to the U.S. economy.

Farmers do not always recognize new weed species immediately because they have no natural geographic or climate boundaries. The Ag Weed ID enables users to narrow the search by crop, season, and location so that they can compare weeds that might be relevant to them. It allows agriculture producers to compare images right next to a weed – in the field when timing is critical – or use the app’s camera integration feature to take and upload photos of the weeds to identify them at a convenient time. The app also allows producers bookmark weeds to reference later, or share them with crop advisors to acquire more information.

“Identifying and appropriately treating the weeds in crop fields, or in pastures where livestock graze, is of primary importance to agriculture producers. Miss a weed, and it can destroy your crop or poison your livestock,” said Greg Frey, Penton Farm Progress market leader. “The app carries a wealth of weed id information readily available from the Ag Weed ID app. It presents ag marketers with an excellent integrated marketing tool to reach their producer audiences to build product awareness, image and brand expansion in the marketplace.”

The Ag Weed ID app is available for iPhone and Android phones and is currently available in the respective app stores.

About Penton Farm Progress

Penton Farm Progress, www.PentonFarmProgress.com, is the largest most diversified agriculture information business in North America. Through a robust network of live events, digital products, data, marketing services, broadcasting and publications, Penton Farm Progress is connected to nearly all of the nation’s most economically significant farmers, growers and ranchers. This comprises nearly 75% of the 2.2 million farms and ranches in the U.S., and an estimated 85% of the nation’s annual agricultural gross domestic product.

About Penton

Penton is a leading professional information services company that engages and informs millions of professionals every day, helping them grow and solve their most critical business challenges. As a provider of critical workflow solutions and insightful content, marketing services and networking, Penton helps businesses do business in five core growth markets: agriculture, transportation, natural products/food, infrastructure, and industrial design/manufacturing

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit www.penton.com.

MEDIA CONTACT:

Rosemary Schimek

Director, Marketing

Penton Farm Progress Group

(630) 524-4683

rschimek@farmprogress.com

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SOURCE Penton

http://www.penton.com