That's how Norman's Helen Kelter Skelter stumbled onto the name "Melter," their new, full-length sophomore effort landing Oct. 27 via Shaking Shanghai. The camera's film survived the near disaster and was developed into the upcoming album's cover.

Helen Kelter Skelter oozes an obvious passion for driving, groovy rock with a seductive kiss of psychedelia. Blissfully fuzzy guitars and freaky synths quake throughout "Guud" but never totally overwhelm the song's pop sensibilities. It's a warm, fierce re-introduction to the Okie rockers.

Guitarist Tim Gregory said the new track's framework was built on top of a voicemail. More parts were added until the song had a working formula.

"We basically recorded most everything onto a laptop and then pieced all the ideas together like a puzzle," Gregory told The Oklahoman. "After we recorded all the songs and made sure everything was damn near perfect, we took it over to Bell Labs for a complete and total makeover using all kinds of funky FX and outboard gear to get some weird sounding songs."