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Simon Sinek’s TEDx Video, “Start With Why” has been circulated in many sales and marketing circles and largely applauded as being fresh, innovative and compelling. With over 48 Million views (TED and TEDx posting view numbers, combined) his talk has certainly been popular.

So I know it’s probably considered by many to be sacrilege and against convention to say that “Start With Why” is not one of the most amazing TEDx videos out there.

But the truth is Start With Why is not what it used to be.

I’ll concede that Start With Why is a great video and had it’s time and place. I’ve seen it number of times, and I even told others to go watch it.

But Start With Why is not the end-all be-all. We, as sellers and marketers, need to do more. Quite simply Start With Why, even if followed completely, is not enough to propel your business to great success.

Sinek’s message in Start With Why is very simplistic. And it’s one dimensional. It doesn’t really work in the real world.

So let’s take a minute and look at why Start With Why is not enough and what we need to do to kick things up to the next level.

If you haven’t seen the TedX clip of if you need a refresher you can check out a copy of Simon Sinek’s Start With Why right here by clicking this link. It’s definitely worth a watch and It’ll make this article make a lot more sense.