On the wheel spins - a cycle of cynical complicity - as the premonitions of English football’s bubble bursting are annually dismissed as little more than misguided prophecies of doom because we pay. We all pay, and if we don’t someone else in the Far East or emerging football market will.

And then Liverpool fans unfurl a banner saying ‘Enough is Enough’ and walk out of the game. With their recent experience of orchestrated protest and a social media savvy that must make every Premier League PR team blush, they enact stage one of their mobilisation process and it works. My does it work, as 10,000 vacated their seats in the 77th minute of the home fixture with Sunderland.

Another 30,000 stayed but don’t presume they were supporting the new ticket prices. They just wanted to watch the game they’d paid for, although given what they witnessed from their side in the last 13 minutes they must wish they didn’t.