In the first part of the article series, we spoke of how consumers are continuously exploited by the traditional advertising system. Consumers are not the sole victims in the current advertising trend, even advertisers suffer.

Not all advertisers are exploitive, some are genuine and get exploited by the system, making them lose a lot. Noiz Chain is created to solve the problems advertisers have to face.

Noiz Chain is created to empower advertisers too.

Advertisers in the past have lost a lot from the data given to them by publishers. A lot of publishers, who do not have traffic in the form of views, clicks and impressions, make use of spambots to inflate the numbers. Advertisers, having no way to verify, believe the stats, and part with their money. In the end, they are defrauded because no consumer or very few consumers see their ads. Noiz Chain swoops in to save the day in that aspect, and many more.

Getting defrauded by publishers’ sites is not the only problem that advertisers have to face. Advertisers, especially those related to cryptocurrencies, are usually proscribed from posting in some platforms. Facebook and Google are fond of proscribing cryptocurrency related ads. How then do such advertisers advertise their products or services? That’s where Noiz Chain comes in.

Many of these platforms, especially the publishers’ sites are biased, erecting rules for some advertisers, and waving off those rules for other advertisers. Noiz Chain is totally against biasness or double standards.

Advertisers, usually have no say where their ads end up. In many of these social platforms like Google, advertisers can not decide whose publisher’s site an ad should end up on. The advertiser only has to hope it lands on the site he wishes for.

When the ad is placed on a publisher’s site with a bad reputation, the advertiser and his products’ reputations are as good as damaged.

Noiz Chain believes that since an advertiser pays for the erecting of an ad in a publisher’s site, he or she should decide where the ad should be.

Noiz Chain like before has created solutions that nip the limitations Advertisers face in the bud.

Noiz Chain, unlike Facebook and Google, who do not keep up with unscrupulous publishers that churn out fake news, and other malicious contents to get views and clicks, Noiz Chain all about protecting advertisers’ reputation, and brands.

Advertisers lose a lot in click frauds used by fraudulent publishers to get ads. $237 billion is made annually by digital media, and is expected to blossom in 2020 to $291 billion. Though the amount spent is large, many chief marketing officers, in a survey, claim they could not find the high ROI expected from spending a lot on online advertising.

This is because a lot of publishers use click bots to drastically increase clicks, views, and impressions which is seen to be the yardstick to measure a site’s digital advertising potential. This means a lot of money go down the drain because of such frauds.

For those advertisers that have been defrauded by the clicks, views and impressions done using spambots, Noiz Chain is solving the issue by using cognitive ads which charge using true engagement, thereby sieving out spam traffic.

Noiz Chain is saving advertisers a lot of money by using two key ways of improving the system. They are:

Firstly, Noiz Chain is offering consumers incentives to procure products or services. Most of the funds gotten from advertisers are given to consumers. Why won’t consumers want to patronize the products and services whose adverts are on Noiz Chain?

Noiz Chain have created a dynamic conversation chat system, where advertisers can directly interact with customers. Noiz Chain doesn’t in any way permit biasness.

To ensure advertisers have a say on where their ads end up, Noiz Chain is introducing a key feature- the Peer to Peer Ad Marketplace.

Every advertiser, who want to advertise their products or services can, except when the products are deemed offensive, or illegal.

The double standard of erecting rules meant for solely small advertisers, and waiving the said rules for big advertisers in other platforms will be wiped off in Noiz Chain.

Noiz Chain is all about ensuring every user smile every second they use the platform.

To learn more about how we’re doing this, check out the cognitive ad video and visit the website at www.noizchain.com t.me/noizchainenglish #NOIZ #NOIZChain