Amul's new topical advertisement on the coronavirus outbreak has triggered a debate on Twitter with a section of the internet slamming the brand for their approach. The advert features Indians being evacuated from China through two Air-India flights.

"Wuhan Se Yahaan Le Aaye," reads the tagline of the ad that has divided Twitter in its opinion of it. Wuhan is the epicentre of the outbreak of the novel coronavirus that has killed over 300.

The Amul girl, along with a group of other people - wearing masks - walked out of the flight in the cartoon that was shared by the brand on their social media accounts.

While several quarters appreciated Amul for their "creativity", some users also criticised the brand. "Oh come on, Amul," a user said while singer Sona Mohapatra said that the advert was in "bad taste".

It is in bad taste. Aur kahan leke jaate. Bharat mein hi laate na. Sourabh Bhattacharya (@b1980sourabh) February 5, 2020

Amul... Har cheez mein taang adaaye ! (@mfjanwari) February 5, 2020

Oh, c'mon Amul db (not relational) (@dheerajbatra) February 4, 2020

Most others, though, were in support of Amul:

Awesome advertisement! Hats off to this creativity! Hemal (@007_hemal) February 4, 2020

Classic, classic, classic Pushpesh Tripathi (@pt_id) February 4, 2020

whats bad in this? Max Payne (@Chirag18_11) February 5, 2020

Air India's second special flight to Wuhan, landed in Delhi with 323 Indians and seven Maldivian citizens onboard on Sunday while the first Air India flight brought back 324 Indians stranded in Wuhan on Saturday. Meanwhile, two cases of coronavirus were confirmed In Kerala last week.

Chinese health authorities on Thursday said that it has received reports of 3,694 new confirmed cases of coronavirus and 73 deaths on Wednesday from 31 provincial-level regions and the Xinjiang Production and Construction Corps.

ALSO READ: Coronavirus death toll jumps past 500 in China, more cases found on cruise ship off Japan