For close to 12 hours on September 9th, 2017, hundreds upon hundreds of Lalafells invaded the Siren server of Final Fantasy XIV and caused some chaos. The goal was to raise awareness and money for hurricane relief. Streamers and content creators got together on Twitch and hosted for several hours a Lalafell march across Eorzea while collecting donations for Direct Relief. The FFXIV community blew the original goal of $1,000 out of the water.

Between 10 AM and 4 PM players leveled to 15 so they could gain airship access to the other cities in the game. Starting at 4 PM they gathered at Revenant's Toll (a level 50 zone) and marched (not ran) all across the game world to raise awareness and money. Hundreds and hundreds of little potato people in lumpy clumps marched as regular server players were baffled as they watched them go by.

An after-party was held at the in-game beach resort Costa Del Sol, where Lalafells and others joined in a conga line, floated in the surf, and relaxed on the docks while listening to one of the streamers read fan-fiction about himself. By the end of the event, $21,510 was donated to Direct Relief.

Take a look at the photos below to see what you missed. Big shout out to Denmo Mcstronghuge (@Mcstronghuge) for organizing this event.

Direct Relief is a nonprofit, nonpartisan organization with a mission to improve the health and lives of people affected by poverty or emergency situations by mobilizing and providing essential medical resources needed for their care.