Who cares? Re: Communicating Science

Straight from the expert, BBC Science Journalist Matt McGrath (@MattMcGrathBBC) answers a pressing question: "Who Cares?" when it comes to communicating science. While honing his skills through a position at York University as the Science Communicator in Residence, Matt is snagged on his last day in Canada for a DYES interview by Simon (@drsimonlandry). Insightful tips on how to communicate science from building relationships with journalists to creating usable audiovisual content.

What does science communication mean to you? What forms of communication have been the most effective, and what would you like to see more of? Tweet us @DYES_podcast. We’d love to hear your thoughts. If you want to help us out, give us 5 stars on iTunes and a nice review. We’d really appreciate it!