The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from June 27 to July 28. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for July.

Park Seo Joon shot to the top of this month’s list after enjoying an impressive 135.87 percent increase in his brand reputation index since June. The actor, who recently starred in the hit tvN drama “What’s Wrong with Secretary Kim,” scored a total index of 1,587,022 for July. Park Seo Joon’s highest-ranking related terms included “love,” “cute,” and “like,” and his positivity-negativity analysis revealed a score of 87.55 percent positive reactions.

Wanna One’s Kang Daniel took second place in the rankings with a brand reputation index of 1,070,700, while actor Gong Yoo came in at third this month with an index of 888,845.

Check out the top 30 below!

Source (1)