Beer consumption in Asia increased by 5.3% in 2010 from the previous year, maintaining its growth momentum for more than 10 years. Latin America and Africa, achieving annual growth of 6.5% and 10.1%, respectively, also drove global beer consumption in 2010.

The increase in beer consumption in Latin America was driven by strong demand in Brazil, where 16.0% more beer was consumed in 2010 than in 2009. In Africa, the increase in beer consumption came primarily from South America and Nigeria, which recorded annual growth rates of 4.7% and 17.2%, respectively.

In Europe, 2.4% less beer was consumed in 2010 than in 2009. All European countries that made the top 25 list of the world's largest beer-consuming countries recorded a decrease in annual beer consumption, with the exception of Ukraine, where 5.5% more beer was consumed in 2010 than in 2009.