With Comcast officially taking control of NBC Universal this week, the corporate office has unveiled a new company logo that seems to be missing something. Actually, it’s missing just about everything. It’s just text. And, most strikingly: There’s no peacock.

Here’s the new company logo:

And here’s the previous, more proud-as-a-you-know-what version:

The company will continue to use the peacock when promoting the NBC broadcast network and its cable news outlets. The peacock has been part of NBC’s branding since 1956.