New York (CNN Business) Universal's strategy to bypass theaters and release "Trolls World Tour" on demand has been a rousing success, but that doesn't mean movie theaters are going to disappear entirely.

The sequel to the animated film has earned nearly $100 million in rental fees domestically for the studio since it was released digitally on April 10, the same day it was set to be released in theaters, a person familiar with the matter confirmed to CNN Business.

Studios and movie theaters share about 50% of a film's box office grosses, but studios get a bigger slice of the digital pie, bringing in around 80% of sales. That means Universal has made roughly $77 million from the digital release of "World Tour" so far.

The Wall Street Journal was the first to report the numbers. Universal declined to comment.

The original "Trolls" movie, which was released in theaters in 2016, brought in $153 million domestically, or about $76 million after the split with theaters. That means "World Tour," which came with a rental fee of $19.99, has made more for Universal in three weeks with a digital release than its predecessor made in five months theatrically in North America.