Ivanka Trump brushed off her family's latest controversies over the weekend with a spot of archery.

The 34-year-old mother-of-three shared a video on Instagram Saturday showing herself at the Gotham Archery range in New York, taking aim at targets in style.

The video shows Ivanka in a short printed dress with long sleeves and wearing a pair of knee-high boots as well as a quiver full of arrows hitched around her waist.

Taking aim: Ivanka Trump fired off arrows at a New York archery range in a new video share on Instagram on Saturday

All smiles: Ivanka sports a short dress and knee high boots in addition to a quiver around her waist in the video

In the short video, she draws an arrow from the quiver, pulls it onto the bow and fires it towards the target.

'Channeling my inner Katniss,' she wrote in the caption, referring to the character from the famous Hunger Games series.

After a quick smile for the camera, she does the same again. The camera, however, doesn't show just how sharp a shooter she was on the target.

On Friday, Ivanka kicked off the weekend with another video, this time featuring her five-year-old daughter Arabella singing her heart out to Sia's hit Cheap Thrills.

'Friday night, hit the dance floor,' Ivanka wrote in the caption.

Mini songstress: On Friday Ivanka also shared a clip of five-year-old daughter Arabella singing along to Sia's Cheap Thrills

'Friday night, hit the dance floor': The little girl belts out the lyrics while riding in the car

Earlier in the week, Ivanka broke her silence about the push by some to boycott her brands, revealing she has no desire to try and speak with or communicate with those women.

'The beauty of America is that people can do what they like, but I'd prefer to talk to the millions, tens of millions of American women who are inspired by the brand,' said Ivanka on Thursday morning as she and her siblings appeared on Good Morning America.

'The message that I've created - my advocacy of women, trying to empower them in all aspects of their life - started long before this presidential campaign did. I've never politicized that message.'

Ivanka then added: 'People who are seeking to politicize it because they may disagree with the politics of my father, there's nothing I can do to change that.'

She did not however acknowledge the fact that the boycott is not in response to her father's political beliefs, but rather his alleged sexual assault of over 10 women and the comments he made in a 2005 Access Hollywood interview with Billy Bush.

Moving on: Ivanka addressed the boycott of her brands by women upset by her father's misogynistic comments and allegations of sexual assault

Criticism: 'People who are seeking to politicize it because they may disagree with the politics of my father, there's nothing I can do to change that,' said Ivanka

Ivanka said at the top of the interview how happy she was for her father as they neared the election, saying: 'We are very proud of our father and what he's accomplished. He's amazing.'

She and her brothers Eric and Donald Jr. also said they would stay on at Trump even if their father wins the election.

The talk also turned to the possible problems facing the family's own brand in the wake of this election, with some reports claiming Donald's political views have angered and upset many of his upscale and wealthy customers.

'I think we have the hottest brand in the world right now,' said Eric Trump, dismissing reports that profits were down.

When asked about the current movement by one building in new York City to have 'Trump Towers' removed from the structure, Donald Jr. said: 'I think the brand is much more than New York City, this is a global brand.'

He then said that the brand was not what was important at this juncture.

'When you look at the people that he is touching on a daily basis. The presidency, fixing America, is so much bigger than any of that regardless,' said Donald Jr.

Donald himself then added: 'I think the brand is hotter than it's ever been but it doesn't matter to me. It doesn't matter to me, I don't care. I don't care about the brand, I care about the country.'

Tiffany was also present for the interview, and said that she was applying to law schools.

bros: She and her brothers also revealed in an interview on Thursday that they would stay at Trump even if their father wins the presidency (Eric and Donald Jr. above)

Rare appearance: Tiffany (above) also joined her siblings in the interview and said she is applying to law school

Shannon Coulter, the woman behind the boycott of Ivanka's brands, spoke about the movement in an interview with The Guardian last Friday.

She started the hashtag #GrabYourWallet earlier this month on Twitter, asking that women boycott not just Ivanka's brands but stores that sell her eponymous lines of clothing, footwear, jewelry, perfume and accessories.

It was in direct response to Donald's Access Hollywood comments, and Ivanka's support of her father and defense of his misogynistic remarks in the past, even though she did call what he said on Access Hollywood 'offensive.'

'It was a feeling of recoiling. It was emotional, visceral. Then I had a pounding headache for a few days. I was filled with nausea,' said Coulter of hearing Donald's words on the audio from his hot mic.

Coulter then explained that this was because she too had been in a similar position in the workplace.

'I was in an office belonging to a firm I was working for in Silicon Valley and my boss’s boss came breezing through,' said Coulter.

'Suddenly he came up behind me and pressed himself right up against me and said "Why is it you always look so good?" He had a colleague with him and it was so humiliating.'

Coulter then added: 'And when I heard Donald Trump talking on that tape, I recognized in his words the same feeling that I had that day – of being nothing more than an object. No matter how smart you are or how hard you work, they can do that to us.'