NEWARK -- It's a chance to see the Korean Diamond Mountains, Japanese monkeys, and Tibetan art without leaving Jersey.

The Newark Museum - the largest museum in the state and home to the 12th largest museum collection in the country - is hoping to rebrand its image.

"The Newark Museum is a very special place located right here in New Jersey where the casual museum visitor will enjoy their experience as much as the most educated art enthusiast," said Deborah Kasindorf, the museum's deputy director.

"Hopefully, people leave with an understanding of why we have the collections, what we do with them and why they are important to their lives."

It is working, museum officials said, to increase its annual attendance. Last week, it launched the "There's More at the Museum" awareness campaign that includes billboards, ads, and other efforts designed to get more visitors.

In a release about the campaign, the S3 Agency, the company that designed it, said it is working against "an unfortunate low level of awareness of the true scope and nature of the museum."

The group's CEO, Denise Blasevick, said she hopes the campaign will give the museum the public recognition it deserves.

"There is literally always something new to see, whether on loan or from their permanent collection," she said of the Newark Museum.

The more people know about this amazing cultural resource, the more likely they will be to return again and again for ongoing inspiration."

Scroll through the gallery above for a sneak peek of what the museum has to offer, and see descriptions of the top 10 exhibits of the summer, according to museum staff, below:

MODERN HEROICS:

NEWARK STORIES:

NEWARK: MAKER CITY.

THE HARLEM RENAISSANCE AND THE CITY IN THE MACHINE AGE.

NEW WORK:

ABSTRACTING NATURE.

MONKEYS & MOUNTAINS: LANDSCAPES OF ASIA.

JEWELRY: FROM PEARLS TO PLATINUM TO PLASTIC.

KOREA: LAND OF THE DIAMOND MOUNTAINS.

CITY OF SILVER AND GOLD

Jessica Mazzola may be reached at jmazzola@njadvancemedia.com. Follow her on Twitter @JessMazzola. Find NJ.com on Facebook.