(Reuters) - Investor William Ackman has stepped out of his Nike NKE.N sneakers, at least in a financial sense.

William 'Bill' Ackman, CEO and Portfolio Manager of Pershing Square Capital Management, speaks during the Sohn Investment Conference in New York City, U.S., May 8, 2017. REUTERS/Brendan McDermid

The billionaire investor’s hedge fund Pershing Square Capital Management earned roughly $100 million in profit when it cashed out of its 0.71 percent stake in the sportswear company recently, a person familiar with the move said on Thursday.

Two months ago, the activist investor told clients that Pershing Square had taken a rare passive stake in Nike at the end of 2017, when the stock was trading at around $53 a share and that the bet had already earned them a roughly 30 percent gain.

Ackman, a passionate tennis player, is often photographed on courts wearing Nike apparel ranging from shoes to shirts to wrist bands.

The Wall Street Journal first reported the hedge fund’s exit from the Dow component.

The quick gains on Nike will be welcome news for Ackman's investors who have watched him post losses for three consecutive years when long-held investments on Valeant VRX.TO and against Herbalife HLF.N weighed on returns. He exited Valeant last year and got out of Herbalife earlier this year.

In January, Ackman told his investors that he was making changes to return the prominent firm to its glory days by shrinking his team, becoming more involved in the investment process again and leaving the marketing to someone else.. The firm generated compound returns of 21 per cent a year net of fees over 11 years from its launch to the end of 2014. Then it lost money in 2015, 2016, and 2017.

So far, he has largely stuck to his plans to keep a lower profile. There was no big announcement that he had exited Herbalife and there was not much fanfare around the Nike investment either.

Still, Ackman’s private hedge funds are again in the red for 2018, nursing losses of roughly 3.7 percent as the broader stock market, as measured by the S&P 500, is roughly flat for the year.

Pershing Square, which traditionally makes investments where it seeks to make changes in the board room, has left Nike at roughly the same time the company is grappling with issues surrounding its culture. There have been complaints about workplace behavior and Trevor Edwards, an executive who had been seen as a possible successor to the CEO, is leaving.

Nike is scheduled to report its third-quarter earnings after markets close on Thursday.