Just as our CEO pointed out previously, we are working on the platform’s foundations in order to ensure long-term success. Apart from a pitch-perfect and easy-to-use platform, one of the crucial aspects of Hiveterminal’s success will be the ability to onboard users as fast as possible — both in our first go-to market of Slovenia and later in all our go-to markets. We have been focusing on the go-to market strategy since the beginning, and so far we have been implementing it with great success, making the right steps towards the onboarding push just after the launch date.

Hiveterminal Ambassador Implementation

The Hiveterminal Ambassador affiliate program — a special limited-time offer for accounting companies in Slovenia — is in full swing, with more and more accounting services joining in, helping our platform grow after the launch. This affiliate program is proving to be a win-win solution for both sides, as we are receiving registration requests from invoice sellers, while the accounting services are receiving rewards for introducing our solution to their clients (small and medium sized enterprises). We will continue to share the knowledge about us among accounting services in all go-to markets with specialized events, sponsorships, and social media and PR campaigns before and after the launch.

Partnering up with SME Representative Bodies

Our CEO Jure already announced we have been busy partnering up, having created a working partnership with the largest representative body of artisans and SMEs in Slovenia, which has more than 52.000 members. We have been granted a unique marketing and sales opportunity in our first go-to market, with specialized direct presentations, events, mailings, affiliate program and PR to speed up the registration process and usage of the platform.

Overall Visibility in the Finance Industry

We laid low for a while, not being proactive with the public relations and marketing of the brand, because we wanted to focus on the product and the foundations, described in our CEO’s latest blog (you can read it HERE). This will change when we present the product to the global finance industry, which will help us achieve the visibility and recognition we need to achieve faster on-boarding in the secondary markets.

More news will follow shortly!