Think of a time when you are actively researching for a hair wash product, and suddenly your favorite influencer took a new brand hair wash product. Will you try it?

What about this time, you are not in the mood of buying anything but still, a YouTube channel that you have been watch for a long time pull out a fancy gadget that seems really interesting, will you give it a try?

How about those funny tech review channels that you just accidentally went over?

Have you purchased anything recently simply because of the YouTube channel that you are watching recommended to you?

Yes! That’s the power of influencer marketing. Influencer marketing is a mix of word of mouth and celebrity endorsement. It might start with you heard of a product from someone and then someone you admire (your influencer) endorsed the product and recommended for you; or simply someone you adore(your influencer) recommended it to you. Boom! Direct to purchase!

Now, you are trying to hire influencers to sell you products. What is the first thing you will do? Do you just go through one or two of her most recent updated video and make sure that there is no red flag and that’s all. Find out her emails on the internet and write an email about your product and then hoping he/ she will take a look and reply you?

Well if that’s you. I guarantee you that 98% of time you will not hear back from her.

So, What is the correct way to do it?

First, I would start with your product: Figure out the right target audiences for your products. Figure out your audience age, gender and interests. Make sure your product is a good product that if an influencer take your product he/she will not be ditched by their followers.

Then, Go to socialbook.io and check if the influencers you have been thinking have the desired audience demographics as your target audience demographics. One of the mistake that people make about choosing influencers is based on their own perceptions about the influencers not based on data. You could also search for similar influencers on socialbook.

Influencer Audience Demographic Data from SocialBook.io

Then go to the influencers you been always want. Spend some times watching his/ her videos. Try to get a hint of his/her personality from the videos and maybe pick one or two points about him/her that you really like. Also, try to find out if she has worked with similar products or brands before.

The more you intend to know about your influencers the better chance you will get them to read your message. This is just like a date, sending out your first love letter.

Now it’s time to craft your message to your influencer! Remember the content you watched and the good things about your influencer. Write them down as if you are their followers. Influencers all love to hear sincere feedbacks from followers. After all, if they do not have followers, they are no longer influencers, right?

If you are from a big corporation and there are multiple people handling the influencer outreach. Always keep a record of whom you had contacted. DO NOT send the same email multiple times with different names.

Try find your next influencer using this method and let us know how it goes.