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On Tuesday, the party premiered an online video highlighting Trudeau statements on legalization, with the closing line “Help keep marijuana away from our kids.”

The Tories have also repeatedly cited Trudeau’s marijuana position in email campaigns aimed at shaking more money out of supporters, even though recent polls show Canadians warming to the idea of liberalizing marijuana laws.

In a pamphlet sent to constituents earlier this year, Veterans Affairs Minister Julian Fantino alleged that Trudeau wants to “make buying marijuana a normal, everyday activity for young Canadians” and even charged that the Liberal leader wants to allow the sale of pot in corner stores.

In fact, Trudeau has suggested the government regulate and tax the sale of marijuana, similar to provincially regulated beer and liquor sales, and says this will help keep the drug away from children.

The ads from Health Canada, aimed at teens and parents, would not mention Trudeau or the Liberals but could present a more persuasive case against his approach to marijuana, particularly with stamps of approval from three of the country’s leading physician organizations.

The endorsements from these organizations would also allow the Tories to warn that Canadian doctors oppose Trudeau’s approach to marijuana reform. Together, the organizations count nearly 150,000 members.

But the request from Health Canada has made some affiliated with the organizations nervous about taking a public stance on what is becoming an increasingly partisan political issue, even if many physicians are concerned about pot’s long-term effects on physical and mental health.