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Forty-s.xth Yr-No. 27. Price: Five Cento. OGDEN CITY, UTAH, TUESDAY EVENING, FEBRUARY 1, 1916. Entered as Second Class Matter at the Portoff ice, Ogden, TJUh. . '

(Ship Flying German War Flag Enters !

Newport News, Carrying Passengers I

of Seven Destroyed British Steamers I

u MISSING BRITISH LINER BROUGHT

INTO I). S, PORT RY GERMAN CREW

. Most Stirring Marine Happening of War Develops When

Steamer Appam Arrives Germans Capture Ship Off

,-, Canary Islands High Colonial Officials of British

(Government and Many Women and Children

Aboard Another Thrilling Chapter

Added to German Exploits at Sea

Ranks With Adventures of the

Dresden and Karlsruhe.

!y Newport News, Va., Feb. 1 With

I the German naval ensign flying bold

ly from her stern and In charge of a

, German prize crew, the British South

Africa liner Appam, given up for lost,

took refuge in Hampton Roads this

morning with the story of seven ves

sels destroyed by German sea raiders

"J off the African coast.

4- The Appam was captured off the

Canary Islands on January 15 by a

German raider four days after she had

sailed from Dakar, British West Afri-

ca, for Plymouth, England,

f Lieutenant Berg, the German naval

f. officer placed on the Appam when she

gl was captured, brought in the prize,

? eluding the cordon of British cruisers

M across the Atlantic and adding to the

S historic chapter of 'German exploits al

It sea, a chapter to rank with the adven

WT tures of the Dresden. Karlsruhe, Prin.

HI Eitel Friederich, U-29 and Kronprinz

"Willi elm.

H "Whether the captor was a German

m V boat, or a hitherto unreported Ger-

H man auxiliary cruiser, is undetermin-

Eci LEroniAwliatwas-learned by-some

Jj of the officials who boarded the Ap-

yj pam, It Is believed that some steamer,

armed as a Germaif auxiliary, raiding

shipping off the African coast, took

the British liner and put the prize

crew aboard. This view is supported

by the fact that a submarine could

hardly hae spared a lieutenant and

such a large crew to a prize.

There were a total of 451 persons

aboard the ship. Including the surviv

ing members of the crew of seven

other ships sunk by the raider which

captured the Appam, and twenty Ger-

fman civilians who were being trans

I ported from Africa to England to be

1 placed in detention camps,

i The persons on board the vessel

j were listed as .follows:

fw Original members of crew, 155; or-

iglnal passengers, 116; German pris

oners bound for British detention

camps, 20; survivors of ships destroy

ed 138; prize crew, 22.

A large percentage of the number

on board are women and children and,

it is said, several high colonial offi

cials who were returning to England

from Africa. There were also on

board the captured ship four wounded

sailors who were taken from one of

the sunken ships which resisted cap

ture and was shelled.

The passengers and captured crews

lined the rails of the craft as she lay

about a quarter of a mile off the Old

Point dock and appeared to evince

great interest in the hurried develop

ments following the unheralded ar

rival of the ship In Hampton Roads.

According to the information gleau

ed from those who had talked with.

Lieutenant Berg, in charge of the

prize crew, the liner was captured

without show of resistance on Janu

ary 15, the day that British news re

ports said wireless communication

with the vessel suddenly ceased. The

prize crew was placed on board and

on the same day the warship gave

chase to another British steamer,

whljch.w.asbound for Australia with

a cargo of meat. The meat ship gave

battle and was sunk, but not until a

large portion of her cargo had been

taken off for use by the Germans. Six

more vessels were destroyed in rapid

succession, it was stated, and the

crews taken on board the ship which

was then headed across the Atlantic

'for Hampton Roads. The run to this

port was made without incident, it

was said

Gives Fictitious Name.

"When the Appam came within the

Virginia Capes and took on a pilot,

the Fort Monroe wireless station ask

ed who she saw. The reply wan, it is

stated, "The German cruiser Buffalo."

Upon arrival off Old Point, Quar

antine Officer H W. McCaffery went

aboard and, after his Inspection,

brought Lieutenant Berg ashore. The

Appam was given a clean bill of

health, the four wounded sailors be

ing the only cases of sickness found.

Advertise Now-and Never Let Up

H. F. S., The Master Salesman.

As announced in yesterday's issue of The

Standard, this is the second article upon the sub

ject of "The Advertising Medium and the Adver

tisement." Now in regard to this second article. Adver

tising is really salesmanship, through the printed or

painted word. The successful salesman knows his

wares, presents them so they will attract attention,

arouses and maintains interest, creates desire and

stimulates, and, sometimes, forces purchase.

Here, in a nutshell, you have the secret of the

I "pulling"" advertisement. It must be built to attract

attention, to arouse and maintain interest, to create

desire, and to stimulate purchase. But where the

salesman can force a sale, the advertisement cannot.

It can stimulate the purchase only. Here is the

harder task of the advertisement. It must not only

create a desire but so intensify that desire as to com

pel action. It is the business of advertising to com

pel action. But to do that the advertisement must

suggest motives that will impel the customer to pur

chase the advertisement articles for his own person

al benefit.

The keynote of good advertising is suggestion

suggestion that compels desire and action. Sug

gestion in advertising acts through the five senses,

but its most forceful appeal is through the personal

interest.

This is the definition of advertising of Lewis

Wiley, president of the Daily Newspaper club, an

authority on advertising in America.

Study your advertisements.

fey Are they built to attract attention?

M-. ; Do they arouse and maintain interest?

fJM Do they create desire?

fL Do they stimulate purchase?

j Do they compel action?

J

Dr. McCaffery got In touch with the

German consul, L. Marshal von Schil

ling of Hampton, and the latter was

soon on the scene at Old Point. Lieu

tenant Berg then placed himself un

der the concul's orders and they

proceeded to the office of Colonel Ira

Kaynes, commandant of Fort Mon

roo, where the German officer paid

his respects and, it is said, explained

why he had given the wireless sta

tion the name of the German cruiser

"Buffalo."

Messages to German Embassy.

Lieutenant Berg and Consul von

Schilling sent a number of messages

to the German embassy at Washing

ton and later had conversations over

the long distance telephone with the

embassy and also Collector of the

Port Norman R. Hamilton at Norfolk

From the fort the lieutenant and con

sul went to Mr. von Schilling's office

at Hampton, where they were in close

conference and from Hampton they

planned to go to Norfolk to confer

with Collector Hamilton.

Ship Strictly Guarded.

Pending the receipt of instructions

from Collector Hamilton, no one is

allowed on or near the Appam. Guards

are at the rails on every side and no

gangplank is down. Efforts to com

municate with any of the passengers

from small boats encircling the steam

er were fruitless.

The ship has one 3-po,under mount

ed on her bow, but whether this was

on board before her capture or was

mounted by the Germans could not bo

ascertained She was brought in un

der the German man-of-war flag, In

stead of the German merchant flag,

and her name was given to the quar

antine officers as "S M. S " Appam,

meaning the German warship Api

sam, it Is said.

Norfolk, Va. Feb. 1. It is reported

here that the submarine which took

the Appam sunk seven other ships

and that of the latter there were only

two survivors who were Injured. It

is known that the Appam has four In

jured passengers aboard. Lieutenant

Berg denied that the Appam sunk any

other ships after the German prize

crew took her.

Names of Steamers Sunk.

Newport News, Feb. 1. The names

of the steamers sunk by the raider

which captured the Appam are given

as the Corbridge, Trader, Ariadne,

Dromonby. Farrlng-Ford, Clan, Macta

vish and Arthur

It is also reported now that the

raider was the German cruiser Mowe,

instead of a submarine, although this

Is not confirmed.

Newport News, Va., Feb 1. The

British South African liner Appam,

given up for lost, was brought into

Hampton Roads this morning flying

the German man-of-war flag with a

German prize crew of twenty-two men

commanded by Lieutenant Berg. She

was captured at sea January 15, four

days after she left Dakar, British

West Africa.

Tbe Appam brought her original

passengers, and 138 persons said to

have been taken from other vessels

by the Germans. Four injured pas

sengers on board are said to have

been taken from an English ship from

Australia, About 425 persons, includ

ing passengers and crew, are aboard

the ship.

The Appam was captured off the

Canary islands, on January 15, by a

German submarine which a few hours

before had sunk a British steamer.

Given Up for Lost.

New York, Feb. 1. The Appam

sailed from Dakar, In the Fretich col

ony of Senegal, West Africa, for

Ph-mouth. England, on January 11.

When about four days out. wireless

communication with the vessel sud

dcnlv ceased and as the days passed

without further word of her she was

virtually given up for lost

A dispatch from Hull. England, to

London Lloyds, on January 28, said

that tbe British steamship TrRgantUJ,

reported having passed at sea, on

January 16, a lifeboat with the name

Appam painted on the stern and with

the bows knocked away. It was fear

ed fahe had gone down in a scero

storm which occuvrcd in the waters

which she was passing, or possibly

had encountered a German submarine

operating on the African coast The

Appam, under ordinary conditions,

would have reached Plymouth on Jan

uary 21.

Carried 166 Passengers; Crew 134.

The Appam sailed with 166 passen

gers and with a crew of 134. Among

the passengers were British colonial

officials. After leaving Dakar she

called at all ports on the west coast

of Africa, picking up officials who in

tended to return to England on fur

lough. These men formed a consid

erable portldn of her passenger list.

Among the passengers who were

booked to sail on the Appam were Sir

Edward and Lady Meriwether and

their suite; Frederick Seton James,

former acting colonial secretary, and

closely identified with colonial admin

istrative affairs in Africa; Francis

Charles Fuller, who was appointed

chief commissioner of Askanti in 1905,

and Mrs, Fuller.

The Appam Is 425 feet long, 57 feet

beam, 7,781 tons gross. She was built

In 1903 at Belfast, Ireland, and was

owned by the British and African

Steam Navigation company, which Is

German Submarine

Crosses Atlantic to

American Waters

New York, Feb. 1. The British

consul-general hero today notified

British shipping to watch out for Ger

man submarines in American waters.

Information received at the consu

late from private sources leads them

to believe that a submarine had ac

companied the captured steamer Ap

pam on her voyage across the AU

lantlc.

under the direction of the Elder-Dempster

company.

22 German Prisoners.

A special dispatch received in New

York from Liverpool gave the number

of German prisoners on board the Ap

pam as 22. A statement issued by the

Elder-Dempster company at Liverpool

said the prisoners had been taken on

board the steamship at three West

African ports.

Washington. Jeb. 1. Customs -Collector

Hamilton at Norfolk reported

to the treasury that the German prize

steamer Appam, which came Into

Hampton Roads this morning, has

prisoners of wnr aboard His report

was referred at once to the state de

partment which will determine the

status of the vessel.

Later Appam Report.

The persons on tho Appam are di

vided as follows

Her own crew 115; passengers orig

inally on the steamship 155; survivors

of the seven ships destroyed in Ger

man sea raids off the African coast

13S; German prisoners bound for de

tention camps 20; prize crew 22. To

tal 450

New York, Feb. 1. The British

steamer Appam was captured about

.January 15 near the Canary islands

by a small steamer haviug the appear

ance of a tramp but heavily armed,

according to information obtained

from Norfolk by Daniel Bacon, freight

agent here for the owners of the Ap

pam. Washington, Fob. 1. The 'first re

port to the German embassy came

from the German consul at Norfolk,

who telegraphed that "a German aux

illary cruiser" had come Into port.

Americans Puzzled.

Washington, Fob. 1. The German

embassy has no record of Lieutenant

Berg and officials suppose he may be

an officer of the German merchant

marine in the auxiliary service.

Embassy officials as well as Ameri

can naval officials are puzzled and do

not understand how a submarine

could spare such a large prize crow to

put on the Appam. None of the offi

cials could understand why an offi

cer with the rank of lieutenant would

leatc a submarine to take command

of a prize.

Prince Hatzfeldt of the German em

bassy is leaving for Norfolk late to

day "to take charge of the situation.

FOURTH DAY OF

WILSON'S TOUR

Train Carries Presidential

Party Through Iowa Chief

Address at Des Moines.

CROWDS WELCOME

United States Navy Inadequate

in Size But Not in Quality

Americans Are Idealists.

Chicago, Fob. L The fourth day of

President Wilson's tour of the middle

west on his speaking tour for national

preparedness today carried him west

of the Mississippi through Iowa,

whero his program called for the

chief address of the day at Des Moines

at 8 p. m. in the Coliseum. Four brief

talks from the rear platform of his

car at Davenport, Iowa City, Grinnell

and Newton, Iowa, are on the program

for tho afternoon.

Before the president's special left

Chicago today the members of hiB

party expressed their pleasure at the

hearty welcome accorded him herq.

They said the local response to his

plea for support in preparing for an

adequate national defense had fully

met their expectations. The great

crowds that welcomed him and the

throng that stopped to hear him

most of them unsuccessfully because

of the limited capacity of the auditor

ium were Interpreted by them as

favorable expressions of Chicago's ap

proval of his policy.

Yesterday's somewhat strenuous ac

tivities including an -address before

an audience of 9,000 at Milwaukee and

the long speeches here last night,

were to be succeeded by a realization

of activity today. The first of the

four flve-mlnute talks enroute to Des

Moines was not to be delivered until

2-30 p. m. This was at Davenport

Reiterates Plea For Preparedness.

The president's speech of last night

was in a large measure a reiteration

of his previous pleas for speedy up

building of the army and navy and his

endorsement of the continental army

plan. His assertion that so far as the

navy was concerned, the country was

prepared for Immediate war caused

a momentary flutter in the audience,

but was softened by his declaration

that the navy was inadequate in size,

though not in quality. His reference

to American ideals and "the solemn

pledge of this country" to maintain

the national sovereignty of the coun

tries in the western hemisphere was

received with applause and his de

scription of Americans aB a "body of

Idealists, much more ready to lay

down their lives for a thought than a

dollar" elicited a prolonged burst of

bandclapping and cheering.

A stop of four and one-half hours is

on the president's program tor Des

Moines. Reaching there at 6:50 p. m.

he expects to address the meeting at

the Coliseum at 8 p. m. and leave at

11:25 p. m. for Topoka and Kansas

City where he will deliver addresses

tomorrow. Enroute to Topeka a five

minute talk-from-the-train-will be de

livered at Lawrence, Kansas.

Cadels to Honor President.

Iowa City, Iowa, Feb. 1. When

President Wilson arrived in Iowa City

this afternoon he was greeted with a

real preparedness demonstration.

Drawn up in closed columns and

standing at attention as the presiden

tial train pulled In, wore five hundred

members of the cadet regiment of the

State University of Iowa.

The regiment was headed by Its

band, but tho cadets did not carry

their rifles as Is customary' during

drill.

FLOOD SITUATION

IS IMPROVING

Waters in Most Parts of South

western States, Except Kan

sas, Reported Receding.

FARMS OVERFLOWED

Levee Breaks Near Cummins,

Arkansas Forty Families

Marooned Boats Sent

to Rescue.

Kansas City, Mo., Feb. 1. Condi

tions in most parts of the southwest

ern states affected by floods are im

proved, according to reports early to

day, with the exception of southeast

ern Kansas, which report high waters

have recently flowed over thousands

of acres of farm lands and have- driv

en many people from their homes.

Further damage was done last night

r.ear Cummins, Ark., where a levee

broke, Inundating a largo section of

land.

No word has come this morning

from Achard's Ferry, near Redfleld,

Ark., where last night forty families

were reported marooned by floods. It

was reported boats had been sent to

their rescue.

Train service in some sections Is

still seriously interfered with, many

trains being detoured on account of

high water.

Washington, Feb. 1. Tho weather

bureau today in a special river bulle

tin reports:

Tho Mississippi river falling at St.

Louis after reaching a stage of 31.5

feet; the Ohio rising throughout its

leogth and the Mississippi below Ca

rlo rising with the flood stage of 18

feet reported at Now Orleans.

REBELS CROSS GREAT

WALL OF CHINA

London, Feb. 1, 3:55 p. m. The

Mongolian insurgents have crossed

the great wall of China nnd an ad

vance guard of 2,000 is besieging the

city of Da Turn Fa, according to a

dispatch from Mukdon forwarded by

Reuter's correspondent at Petrograd.

2

FIFTY-FOUR KILLED AND SIXTY

SEVEN INJURED IN AIR RAID

British Issue Official Statement Much Damage to Property

Zeppelins Direct Attacks at Great Manufacturing Cen-

ters of England Seeking Out Munitions Factories

Furious Attacks Continue on French Front

Germans Claim Advantage Turk Situa- " " j

tion Grows More Serious Eighty !

Thousand Men Under Von der ' j

Gotz Locked Up in Erzerum. j

London, Feb. 1, 5:59 p. m. Fifty-four persons were

killed and 67 injured in last night's Zeppelin raid. The figures

were contained in an official statement issued here this after

noon. The official statement says bombs were dropped at

several towns and in rural districts in Derbyshire, Leicester

shire, Lincolnshire and Staffordshire. Some damage to prop

erty was caused. . j

i

Berlin, Feb. 1, via London, 11:30 a.

m. The official statement today from

army headquarters states that in the

region of the Somme, the French have

lost more ground In hand grenade

encounters.

Tho statement follows:

"Western front: During the night

of the 31st, small British detachments

attempted a movement against our

positions we3t of Messlgnes, Flanders.

They were completely repulsed after

they had succeeded In penetrating our

trenches at one point.

"Near Frlcourt, east of Albert, we

prevented the enemy by our fire from

"occupyinga-" crater -produced by ex

plosion of one of his mines. North

of this German patrols penetrated in

to an English position and returned

with some prisoners without having

suffered any loss.

'South of the Somme, the French

lost more ground in a hand grenade

fight.

"Eastern theater: There is nothing

to report

"Balkan theater of war: One of

our airships attacked ships and de

pots belonging to the entente in the

port of Salonikl with great success."

Armed Vessels Arrive,

New York. Feb. 1. Two 3 6 naval

guns were mounted on the afterdeck

of the Italian steamship Caserta when

it arrived here today from Genoa and

Naples. This Is the fourth Italian

steamer carylng mounted guns to ar

rive a't this port within the past few

weeks.

Von der Goltz Leads Turks.

Rome, Fob. 1, via Paris, 4 55 a. m.

The Giornale d'ltalla learns from

Petrograd that Field Marshal von der

Goltz is now in command of the Turk

ish forces at Erzerum and that there

are 80,000 men locked up in the city

with provisions for only a fortnight

The Black sea fleet Is supporting the

operations of the Russian forces on

land. The Russian right wing is now

marching on Trebizond, according to

the same information.

Review of War Situation.

One of the most stirring marine

happenings of the war developed to

day with the arrival of missing Brit

ish steamer Appam at Newport News

with a German prize crew on board.

She had been captured off the Ca

nary Islands by a German submarine

while on her way from Dakar, Africa,

for Plymouth, England, the capture

being affected on January 16, four

days after the Appam left Dakar.

The passengers aboard the Appam,

which for days was given up for lost,

originally included high colonial of

fi?nln nf thfi British Government.

Zeppelin Raid in England.

Last night's Zeppelin raid on Eng

land apparently was not directed at

London, the course of the raiders be

ing more to the north, possibly tak

ing in the great manufacturing cen

ter of Manchester and apparently be

ing Intended to seek out and damage,

or destroy, munitions factories.

What is believed to have been an

attack at a third raid on Paris with

in three days was foiled by the look

outs on the French front, according

to Paris advices.

Tho situation at Erzerum is report

ed more serious for the Turks than

previous advices have indicated.

There are said to be 80,000 men un

der Field Marshal von der Goltz lock

ed up in the city with only two weeks

provisions on hand.

London, Feb. 1, 2:36 p. m. Official

denial was made here today of reports

attributed to German sources that

England intends to abandon her al

lies and has made peace overtures to

Germany.

The statement follows:

"The Gorman chancellor has stated

that England is compelling her allies

to refrain from entering upon any

peace movements. This statement,

which our allies know to be untrue,

was made for tho purpose of injuring

England in the oyes of neutrals.

"To our allies, on the other handj

we hear that insidious and untrue re

ports are being circulated from Ger- j

man sources that England intends to

abandon them 'and has even made

peace overtures to Germany which 1

have been refused.

"Two statements together are a 1

good illustration how unscrupulous I

German methods are." I

Chimes and Bells Stopped.

London, Feb. 1, 12:50 p. m By di

rection of the naval and military au

thorities, the police ordered dlscon- -

tinuance of chimes and the striking

of hjojirsJjyjjiuWiCjCjocks . bo.tw.een sun- -seCanS.

sunrise as a precautionary

measure. y J

uu

RAID ON PARIS

IS ABANDONED

French, Warned of Approach

ing Airship, Turn on Search

lights and Prepare

for Battle.

ENGLAND GETS FEW

Six or Seven German Dirigi

bles Pass Over Eastern, '

Northeastern and Mid- i

land Counties.

' i

Paris, Feb. 1, 4:50 a. m. A Zeppe- . j

lin started in the direction of Paris

last night at 9 '45 p. m. A warning

was sent out from Compiegne that a

German airship had been cited In

movement The military-governor of

Paris gave orders that preparations ,

be made to give the alarm if neces

sary. When the Zeppelin, however,

got Into the field of searchlights, on

tho French front It turned back and la .

supposed to havo abandoned a pro

jected raid.

London, Feb. 1, 11:40 a. m The .

press comments at length upon the

Zeppelin raid of last night but no offi

cial details have been made public

in addition to the war office state

ment to tho effect that six or seven

airships passed over ithe Eastern,

northeastern and midland counties of

England, dropping a number of bombs.

At tho time the announcement was

mado, no considerable damage had j

been reported. i j

on- I !

MANCHESTER IN

ZEPPELIN RAID ( I

Attack Was Directed at the I

Great Manufacturing "

Center.

i j

London, Feb. 1. The press com- ' I

ments at length upon the Zeppelin ft

raid of last night, but no official de- til

tails have been made public in ad- I J

dltion to the war office statement to ' j P

tho effect that six or ssvon airships H

passed over the eastern, northeastern j KJ

and midland counties of England j f

dropping a number of bombs. Mi

Tho territory roughly outlined In i tt-

the British official statement of last m m

night might bo construed as ipclud- ;.

lng tho city of Manchester, which is

30 miles from the western eoast of

England, to tho east of Liverpool and M

164 miles northwest of London. It ' M

Is a city of vast manufacturing inter- ,

ests, a number of fine P"olicu"5 ij

lugs and a population of over 550,000. . jMi