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Liverpool FC have agreed a £15million fee with West Ham for striker Andy Carroll - and now it is up to the player to make a decision over his future.

The London club are hoping to secure the services of Carroll, who has notched seven goals in 24 games on loan at Upton Park this season, on a permanent basis.

The decision appears to be in his hands and will come down to whether he wants to seal the deal - and take a significant wage cut - in order to get regular football.

Liverpool manager Brendan Rodgers has made it clear to Carroll where he stands in the pecking order of his strikers and says he would not be a regular starter should he choose to stay on Merseyside.

Selling Carroll would see the club recoup less than half of the £35m they paid Newcastle for his services in January 2011 but some of the money could free up funds to bolster Rodgers' transfer kitty this summer.

Also, the Reds have little desire for the ex-Newcastle United man to part of another loan deal next season.

West Ham, who paid £2m to have Carroll for the campaign, have been delighted with him and are ready to break their transfer record to have him back for good.

However, they must convince the giant striker to give up on hopes of making it at Anfield.

On Sunday, Allardyce said: "If we can start with Andy Carroll that would be a great achievement for us as he can only get better and better.

"Then we build around that in terms of how we want to improve next year, with better quality. It is our target to make it a permanent situation."

Reflecting on his West Ham spell, Carroll said: "I have enjoyed every minute of being here.

"I have just tried to play my best in every match, score goals and keep myself fit once I got back from the injuries I had and then push on from there.

"The West Ham fans have been brilliant - they were chanting my name all through the match (against Reading), they never stopped and I thank them for the way they have supported me here from the moment I arrived."

Carroll added: "I have had a great season here at West Ham, really enjoyed being part of a great set of lads in the team, with the staff around us and the fans.

"Everyone has been so welcoming to me and I have been over the moon to be here. This is a great club."

The £15m fee is believed to have been agreed between the two clubs several weeks ago and includes various add-ons which could lead it to rise.