— What The Earth?!

Hi everybody, hi fellow crypto-community!

Before you start reading this article, I would advise you to take a seat, prepare yourself popcorn and follow me on a journey I would like to call:

“The Journey towards a sustainable future through combining mobile gamification with innovation. “

My mission here is to blow you off your feet with what I am about to share with you. With this being said — welcome, nice to have you on board.

As you can withdraw from the introduction, the nucleus of this article is sustainability, eco-friendliness and initiating the change our planet and our society is so desperately in need for. You might ask yourself why I choose those specific platforms to share my wisdom with you, but I am sure you will understand as you read along.

So please continue —the blockchain topic is right around the corner,

I promise ;).

Starting with, it is my major concern to deepen your understanding of what sustainability really means to me, as definitions vary widely. If someone was to ask me, I would define sustainability as meeting the needs of the present without compromising the ability of future generations to meet theirs.

While this sounds so simple, our planet’s and society’s current state proves that in fact, it is really not. I think we can all agree on that.

What we would have to do is to manage to consider both, natural and human systems,in order to generate change and to somehow merge them together.

Stay tuned, because this article here will soon present you a pretty fancy approach for a solution to that.

Since we are moving on tech and innovation affine platforms, I will leapfrog the starter-pack blockchain information and jump right into the details.

In case you have no idea what blockchain technology means and what immense potential it has considering our future, I prepared two links where you can easily follow up. No worries people, I got you!

 https://medium.com/swlh/blockchain-for-dummies-d3daf2170068

 https://www.youtube.com/watch?v=_160oMzblY8

What is important for now is that you know that blockchain technologies

in general provide an incredible set of opportunities that can facilitate the creation of a more sustainable world. To give you an insight on that, I’ll try

to keep it short and simple.

Blockchain technologies can help to improve transparency regarding CO2, pollution, abuse of human rights and other inefficiencies.

Therefore we are able to keep track of sustainable behavior, among individuals and companies concerning their actions — as well as reliable provenance within global supply chains. How? With a shared, decentralized database where immutable and encrypted copies of information are stored

on every computer in the network. This enables otherwise trust-less parties,

such as individuals and firms that do not know each other, to engage in near frictionless peer-to-peer transactions.

In a more user-friendly, non-techy language: If I would ask you who earns what, along the supply chain of production, until the final delivery or under what working conditions your product has been produced — how much reliable information could you pass on to me?

I guess you see what I am trying to say here. Most obviously, this is where blockchain technologies come into play. Why?

We consume goods and services, order them online and when they arrive

at their final destination — our homes — we actually have no idea about the

true origins of the manufactured products, not even to mention the “core“ ingredients of the things we purchase. So, what if I tell you that in fact, with transparent supply chain optimizing solutions (=blockchain solutions), consumers like you and me have the actual possibility to re-trace the economic and environmental impact of our purchases? That we are actually able to take on higher standards of responsibility and sustainability?

Next topic in discussion inspects the endless paper work companies still have to eradicate. Maintaining bureaucratic paper trails are costly and inefficient. That is why more and more startups and established industry players are beginning to integrate blockchain solutions to optimize their value chains and improve inefficiencies.

What really knocked me off my feet when I first started to dig deeper into this whole blockchain technology topic was the fact, that its potential stretches far beyond supply chains and transparency. What I am saying is, it can mitigate the tedious weaknesses of institutions. And yes, I really mean it.

Ladies and gentlemen — isn’t that amazing?

Near real time transparency of what happens to the money that has been donated to, let’s say charity organizations, you can actually keep track on your donations and ensure they support the intended cause of the donation.

That is an ALL-TIME gamechanger when it comes to corruption.

Apart from that, blockchains also let you re-trace of what really happens to taxpayer‘s money and international loans and gives you an insight on how the funds have been reallocated, what again underlines my previous gamechanger-statement.

For a deeper understanding, I did some research on that — and here is what I found out: By providing an unprecedented level of security of the information and the integrity of records it manages, it can help to overcome data silos in traditional bureaucracies in which public entities are reluctant to share information among themselves. In other words, it eliminates the need for intermediaries, cutting red-tape and reducing discretion and strengthen public integrity. See? I am a woman of my word.

The next widely known issue I am about to tackle is dedicated to our beloved transaction costs. Blockchains, as we learned by now, record the undocumented details of our beautiful, but quite corrupt planet. But seriously — what does that even mean? And what are the consequences here?

Well, it means clearing institutions to the point of making their actions completely transparent and thereby reducing power asymmetries and honestly, I really like the sound of that.

Now, that all that is on the table, I finally get back to my original intention why I started this article in the first place. How can our project contribute to making our planet greener, eco-friendlier and thus, a better place?

At the very top of my agenda — CO2 emission and how blockchain solutions combined with mobile gamification can contribute in a CO2 reducing way. Surprise, surprise!

I am pretty sure that everybody reading this has at least played a game on their phones once in their lives. So far, so good. If you are wondering how and why a simple mobile game can actually drive forth change — no worries, I was wondering too. But keep on reading, it will all make sense in a second. All you have to know for now:

We are called INNOU ... and guess what?

Our game app is called INNOU-Game and we are here to shake things up!

So, CO2 reduction in INNOU’s case is not as far in the future as you might think. Why? Because we are eager to use blockchain’s potential N-O-W!

We are well aware of the fact that the future holds yet unknown possibilities concerning the preservation of our planet, but why wait when the pioneer steps can be taken already?

We, INNOU, established a cooperation with the NGO “Plant-For-The-Planet” https://www.plant-for-the-planet.org/de/startseite with which we figured out a way to give users/players the opportunity to plant real trees in the rainforests of Mexico. How on Earth did we do that? Well, for that you will have to stay tuned for our next article, where I will explain in detail how it works. For now, I just kindly ask you to trust me and my words.

You think we are crazy? Let me tell you — you are absolutely right.

We are crazy for change and innovation. If I got your attention now, my first mission is completed.

You want to contribute to the #WTE revolution? Our next milestone on our roadmap is to launch an Alpha testing of the game, so do not hesitate to get in touch with us and we invite you to improve our INNOU ecosystem.

If you still feel like missing out on information, please feel free to check out our website www.innou.io.

Thank you for giving me the most valuable thing you have to offer — your time and focus. I really appreciate it.

Talk to you soon ☺

Cheers,

Anna, proud member of the INNOU-family

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