‘You put your left leg in, left leg out’…growled a snowman who sounded like he’s puffed on too many pipes. Sure the Hokey Cokey was familiar to millions, a staple of the drunken office party and wedding reception. But whose was that deep voice on the single released by Stiff in 1981 in an attempt to second consecutive Christmas hit in a row after Jona Lewie’s success with Stop The Cavalry?

Ian Dury had departed Stiff for Polydor that year and many were convinced it was his gravelly tones they were hearing – something that did the record no harm. Sonnie Rae, who was tasked with plugging the record for Stiff, recalls: “I just played that and people went, ‘That’s ian Dury, isn’t it?’, and I would go, ‘Ooh, I couldn’t possibly say because it’s a big secret. I don’t know who it is’. I think they all thought it was Ian Dury, so I think that’s why it got all the airplay it did.”

Dury’s former Stiff stablemate Jona Lewie was also among the names put forward as the record company remained tightlipped about the real identities of Frosty, Blob, Lump and Norman.

But it wasn’t a household name with chart hits to their name, but session guitarist and singer Martin Kershaw who led The Snowmen through the party favourite. Meanwhile, it was staff from the Stiff office, including publicist Nigel Dick, who were inside the costumes for the video and Top Of The Pops recordings.

Sadly for Stiff, any hope of a Christmas chart-topper melted away when the record stalled at No 18, leaving The Human League to enjoy the top spot with ‘Don’t You Want Me?’.