When we talk about India, Indian SMEs know less about the digital world. The primary and secondary education that we receive from our schools only includes the MS office and some outdated digital concepts like Ubuntu and Linus, which no student knows why they are studying it, but they are sure that this will never help them in the future.

And therefore for many Computer is a subject that has no importance and they study it just to pass the exams.

This is the reason why many businesses are still not using digital marketing to boost their sales.

Till now, if you would have asked any Indian Businessman to join a Zoom meeting, they would have just answered “What is Zoom? Please don’t waste my time? But after the Corona Pandemic, many have used Zoom and now they know how useful this tool is. Many businesses have gone digital and they now use digital means to conduct their businesses and boost their sales.

Businesses have gone digital over Whatsapp, but it is just the start. Whatsapp is not the full potential of what the digital world can do.

India is full of resources and is a business hub, but the businesses here are growing at a slow space as they are not using the necessary technologies to boost their sales. To target the same, Google has launched Digital Unlocked that helps small and medium businesses by teaching them the much needed Digital knowledge and skills that they can use to establish an online presence for their businesses.

Sundar Pichai launched “Google Digital Unlocked”, a platform that anyone can use to learn how to take their business online and how to grow it.



What is Google Digital Unlocked?

In collaboration with the Indian School of Business and the Ministry of Electronics and Information Technology, Google has launched a platform known as Digital Unlock to help business owners, Startups, Students, and anyone who wishes to learn how to do business online and how to promote and grow the business online.

The objective of the program is to provide the Startups, SMEs, and Innovators with the necessary skills for using the power of the internet to boost their businesses.

It targeted towards teaching them how to create their online presence, how to launch and execute cost-effective and targeted digital marketing campaigns, how to reach out to the wider audience over the internet, how to increase their sales volume using digital means, how to connect with the potential customers, how to stay competitive in the digital market place, etc.

In short, the program helps the Startups, SMEs, and Innovators of India by providing them with the necessary knowledge on how they can digitalize their businesses.

Why should one Digitalize its business?

Benefits of Digitalization

To expand the reach of their business.

To reach the wider and even the global audience.

It provides your business with a digital presence and therefore the visibility of your business increases.

It becomes a new way of communicating with your customers.

The customers can connect with your business from anywhere and at any time and therefore this improves customer satisfaction.

You get your hands on various types of data that help you in taking better decisions.

It improves the efficiency and productivity of your business.

Once you are online, you will come across the global trends and it will encourage and boost your innovation.

It makes internal communication and teamwork easier.

Improves your working conditions.

It helps you in taking your business to new heights, and so many other benefits.

Therefore when you opt for the Google Digital Unlocked, after the course is completed, you are ready to take your business online and promote it. This is your training for the Digital World, that you can use to take your business or Startup to the next level. Even as a student, you can use these sources to gain new skills that can be useful for your job or your business when you open one.

Is Google Digital Unlocked Free?

Yes, Google Digital Unlocked courses are completely free for everyone.

But there are 3 paid certification courses also available.

Below are 3 paid courses,

Prepare for the G Suite Certification Exam

Google IT Support Professional Certificate

Google IT Automation with Python Professional Certificate.

What kind of Courses Digital Unlocked is Providing?

There are a total of 136 courses available on Google Digital Unlocked, which are divided into 3 categories

Data and Tech

Digital Marketing

Career Development

The courses have been approved by industry experts, top entrepreneurs, and some of the world-leading employers. Therefore, this ensures that everything that you are learning is up-to-date, and is a real-world skill that will help you in reaching your goals.

You can study the course online using your PC or Laptop, or you can even use your phone. As the material is available online, you can learn at your own pace or whenever you are free. You can also revisit the course as many times as you want.

Offline courses are also available for people who do not prefer learning online.

Is Google Digital Unlocked Certification Free?

Yes, Google Unlocked Certification is free forever. However, you have to complete all the models of the course that you choose to unlock the exam. To get the certificate, a candidate must obtain 80% or more. There are three attempts only, so make sure that you remember everything.

For Example:

There is a course – Fundamentals of Digital Marketing Course that has 26 Modules, and the modules have divided into 106 video lessons that account for up to 40 hours of training and learning.

A person has to complete all the 26 modules and they will receive a badge after the completion of each module. After completion of all the modules, the person can give the exam for the certification.

Once you have given the exam and if you are not able to score 80% or more, you can try it for the second time after 10 hours. It is also a time-based exam and therefore you have to take care of the time too if you run out of time, you fail.

Note: If you wish to get the certificate in the course that you take, you cannot skip any module. You will require all the badges to unlock the certification exam, and therefore you have to study all the modules.

Is Google Digital Unlocked Certification Useful in 2020?

Yes, any type of extra skill or certificate can be really helpful to you.

Here are the advantages of having a certificate

It adds another certificate to your CV. India is a country where certificates have significant importance when it comes to job interviews. A certificate will receive only after passing the exam. When it comes to exams of Google Unlocked Certification, the passing percentage is 80% which is huge and which signifies that the person knows a lot about the course and therefore the certificate can work as a gem in your CV. As you are certified in something, it shows that you have the required expertise in the field and therefore you can also find the job in the same field. Digital Unlocked certificate will work as proof that you are a certified person in the respective field. Gaining new skills can help you grow your business and even to gain promotion.

Conclusion about Google Digital Unlocked

In India, very few businesses have a web presence and many business owners have no idea what they should have an online presence.

In this digital world having a digital presence can give your business the much-needed push. As a business owner, Google Digital Unlocked can help you in gaining the necessary skills to take your business online. Even as a student or an employee, these courses can help you in gaining new skills that you can use to get a new job or to get a promotion.

Google has presented a huge opportunity for Indians and by all means, opting for these courses will help you in achieving all the above-mentioned benefits.