Following criticism of R3 CEV dropping Blockchain technology from its agenda, it appears the startup is altering publicity to suit its new “Blockchain-inspired” status.

A comparison uploaded by commentator Saifedean Ammous shows R3 edited its description of itself from using “Blockchain technology” to using “Blockchain-inspired technology.”

How to troll a $150m "consortium" of scammers, @R3CEV, into an existential crisis from your couch. An illustrated guide: pic.twitter.com/VV6uwIzZVv — Saifedean Ammous (@saifedean) February 23, 2017

At the same time, the startup’s public relations agency appears to be threatening press outlets with libel action after articles surfaced about R3’s initial Blockchain blunder.

Among those the agency contacted was Cointelegraph contributor Joseph Young, who wrote about the story on The Merkle.

The agency also contacted Cointelegraph over its own article, a response to which was published earlier Monday.