Conservative radio host Glenn Beck on Monday reacted to a Coca-Cola Super Bowl commercial that included people of different cultures singing “America the Beautiful” by insisting that it was a cynical plot to “divide people.”

After Coca-Cola’s ad featuring “America the Beautiful” being sung in different languages caused a firestorm of racism on Twitter on Sunday, Beck said that someone had asked him to tweet his own response.

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“And I said, ‘Why did you need that to divide us politically?’ Because that’s all this ad is,” Beck opined. “It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress.”

“That’s all this is: To divide people,” he continued. “Remember when Coke used to do the thing on the top and they would all hold hands? Now it’s, have a Coke and we’ll divide you.”

Watch this video from The Blaze, broadcast Feb. 3, 2014.

Watch the original Coca-Cola advertisement below.