What that means for you is that not only are you missing out on the incredible benefits of being on the first page by not having already done this, its going to be harder for you than it was for the people who did it a year ago and a year from now its going to be even more difficult. You will need to prove even more, build even more etc.. By doing it now not only do you get the incredible economic benefit of being found by all the people who are looking for exactly what you offer every day, but you get there for less money and in less time than the people who put it off.