Published 2 years ago by Alistair Johnston

Ex-footballer Michael Owen has announced that he is the latest celebrity to become involved in the ICO world, investing in the Global Crypto Offering Exchange (GCOX). According to its white-paper, GCOX “allows celebrities… to develop, monetise and revitalise their popularity through the various mediums that are housed on the ACCLAIM blockchain.”.

Essentially, celebrities will be able to tokenise their “personal brands” while GCOX acts as the venue “for fans to connect and engage with their idols.”. On the potential risks of the venture, Owen said, “sometimes you’ve got to be brave” and likened the GCOX to some of the great teams he had played in..

Owen is well known to European football fans for his stints with some of the world’s largest football clubs, including Liverpool FC, Real Madrid and Manchester United. Since retiring from football at 32, Owen has made a name for himself in the horse-racing world as owner, breeder, and occasional jockey..

GCOX is one of several competing platforms in what is fast-becoming a major niche in the ICO space: the celebrity self-ICO. Personal tokens seem to be on the way, whether we like it or not, and as with most trends, where celebrities go, the world is likely to follow..

Coin spectator is an automated news aggregation service. All copyrights belong to their respective owners. Images and text owned by copyright holders are used in reference to and promotion of those respective parties.