The first Yelp app review from a New Zealand “customer” is out… And it’s not good. Except, of course, if you discount the fact the poor one star review comes from the competitor’s marketing department, as shown below:

Yelp launched in New Zealand 2nd May. The service is a local business guide and review site with social networking features, launched in the USA in 2004 and is now in 21 countries, uses 12 languages and had more than 100 million monthly unique visitors in January of this year. Localist is the local brand of a similar service. Someone there must be feeling threatened. Or is it a prank by someone else?

Thanks to @jaredvh for the tip.

Other related posts: