Last March, following the release of Stranger Things’ second season, a report determined that Netflix had a whopping 319 “smoking incidents” in its original shows during the 2015-2016 season. Of the 319 incidents, Stranger Things topped the list with 182 total incidents during Season 1.

Now, a new report has declared that the platform’s depictions of smoking has tripled since last year, forcing Netflix to respond by adopting a new smoking policy. The streaming platform has revealed plans to ban smoking from all original content rated TV-14 or PG-13 and below moving forward.

After Stranger Things, Season 3 of which was just released on Friday (July 5), the next two top contenders are Orange Is the New Black and Fuller House, believe it or not.

“Netflix strongly supports artistic expression. We also recognize that smoking is harmful and when portrayed positively on screen can adversely influence young people,” a spokesperson from Netflix told EW in a statement. “Going forward, all new projects that we commission with ratings of TV-14 or below for series or PG-13 or below for films, will be smoking and e-cigarette free — except for reasons of historical or factual accuracy.”

Commissioned by anti-tobacco collective The Truth Initiative, the report focused on the fact that young people are much more likely to start smoking if they see their favorite characters doing it on TV. Even the Surgeon General backed up this claim, stating that people with more exposure to tobacco in movies are twice as likely to begin smoking.

In 2007, the Truth Initiative was able to convince the Motion Picture Association of America to add smoking as a factor in assigning film ratings, along with sex, violence, and swearing. Streaming services such as Netflix, Hulu, and Amazon, however, have yet to adopt a similar rating system. While adult programming will not have less restrictions, creators will have to justify their decision to include smoking in their content.

“For new projects with higher ratings, there’ll be no smoking or e-cigarettes unless it’s essential to the creative vision of the artist or because it’s character-defining (historically or culturally important),” added the Netflix spokesperson. “In addition, starting later this year, smoking information will be included as part of our ratings on the Netflix service so our members can make informed choices about what they watch.”

Michael is a music and television junkie keen on most things that are not a complete and total bore. You can follow him on Twitter — @Tweetskoor

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