Should Social House II take the place of the Market Pub House, Pressimone wrote, “we would stop recommending (the Loop) as a destination for our students and their families and we would no longer host University events there.”

Albert Watkins, the attorney representing the corporation that intends to open Social House II next month, dismisses the Loop outrage.

“It is remarkable that a part of our community renowned for progressive and liberal thought, a city known for its appreciation for the arts and its ability to think outside the box is sounding like a presidential candidate trying to woo evangelical Christians,” Watkins said in a Thursday telephone interview.

Watkins accused critics of misrepresenting a business model he said would focus on televised sports entertainment, and food preparation overseen by a reputable “executive chef.”

“This will not be a place with men smoking cigars and waving dollar bills (at dancers),” he said. “There will not be strobe lights. It will not be ‘Dakota’ and ‘Wyoming’ dancing on stages one and two.”