Choon has fostered a close-knit community around empowerment of the indie musician in a matter of months, and the bond is strong.

Inclusivity and innovation are standard at Choon, and that has led to a culture prone towards success. As Frans Johansson exclaims in The Medici Effect, “Diversity drives innovation,” and Choon has spawned a diverse, global camaraderie unlike any seen in the music industry thus far. This is bolstered by their intuitive web app interface and blockchain strategy.

The blockchain ecosystem is an example of technology gone right. As the artists connect, the Choon smart contract and adaptable note split formula is allowing collaborations between artists to occur more efficiently and frequently than was ever possible before. Choon solves multiple problems here in one fell swoop, all the while paying every single artist and playlister their crypto earnings daily.

In the business world efficiency kills inertia, and Choon is a cheetah in a land of mammoths, or erm… a unicorn rather. Will this unicorn spark a new revolution for popular music? PROPAGNDA thinks so!

— You heard it from the source.