Non-alcoholic beverage from Sendai specialty store gets a KitKat makeover.

Nestlé Japan has been building on their core KitKat range by creating a number of premium varieties in recent years, collaborating with sake brewers and plum wine specialists to infuse popular drink flavours into their chocolate-covered wafers.

Now, a non-alcoholic beverage is stepping out as the star ingredient of a new premium KitKat, and it’s in collaboration with Zunda Saryo, an esteemed company from Sendai that specialises in all things zunda ( crushed sweet soybean paste ).

One of their best-selling products is their “Zunda Shake“, which has become a cult drink amongst locals and tourists.

Zunda shake

This milkshake has been deemed so representative of the region that it’s now been given its very own KitKat, with the exact flavour replicated by infusing edamame powder into the cream inside its wafers, and blending the shake’s vanilla milk into the chocolate coating.

The KitKats will be sold in boxes of nine individually wrapped mini bars from 1 December for 800 yen (US$7.33) plus tax.