Some kids think parents live to embarrass them. One Utah father decided to live up to that expectation to teach his teen daughter his fashion motto: “Modest is hottest.”

Scott Mackintosh wanted his kid to know her too-short-shorts “maybe aren’t as ‘cute’ as she thinks,” so he sliced up an old pair of jeans to wear on a family night out. There were photos taken, and yes, they went viral after his daughter posted them on Tumblr.

Dad makes point to daughter about wearing shorts too short. Hear embarrassing story at 6:18am #TodayinSTL pic.twitter.com/03AVr3ZtaI — KSDK NewsChannel 5 (@ksdknews) September 13, 2013

“I was absolutely going for shock value and a little bit of embarrassment,” the Daisy Dukes-wearing dad explained.

What do the femme-a-gogues at Jezebel think? Something to do with oppressive phallocracy or something. Also? Down with the “tyranny of modesty” for teenage girls!

Short-shorts-wearing dad pushes dangerous 'modest is hot' agenda http://t.co/HFBdcP2JVn — Jezebel (@Jezebel) September 14, 2013

Parents have a wide range of views on what’s appropriate for children, but even after reading the post, we’re missing what’s “dangerous” about wanting teenage girls to know that their worth doesn’t come from flashing underbutt when they walk.

Mackintosh wrote in a blog post that there was no “Dad, I get it” moment after he donned the skimpy shorts. But he also told the “Today” show that “his daughter has been better about her choice in shorts.”

“My daughter will always know that her dad loves her and cares about her enough to make a fool out of himself,” he wrote.

That is Jezebel’s idea of a dangerous agenda? Really? A household with age-appropriate expectations for children?

Breitbart News’ Mary Chastain and others took Jezebel to task.

Excuse me? Dangerous? Are you serious? RT @Jezebel: Short-shorts-wearing dad pushes dangerous 'modest is hot' agenda http://t.co/x3nnH9tlx3 — Mary Chastain (@mchastain81) September 14, 2013

What's "dangerous" about modesty? Also, I think what he did was great lesson. @mchastain81 @Jezebel — Amy Curtis (@moderncomments) September 14, 2013

Thing is, @Jezebel, his daughter APPRECIATED what he did. So yeah. Take your argument & shove it. The daughter doesn't even back you. — Mary Chastain (@mchastain81) September 14, 2013

So @Jezebel is okay with girls dressing like sex objects. Oh wait. They probably are okay with @codepink dressing as vaginas. — Mary Chastain (@mchastain81) September 14, 2013

How can you be a feminist @Jezebel when you think it's okay for a girl to dress like a sex object? Why is modesty so bad? — Mary Chastain (@mchastain81) September 14, 2013

.@jezebel Isn't the point of a feminist to make sure women are not judged on their body? — Mary Chastain (@mchastain81) September 14, 2013

No, that used to be the point. Today the point is to be the Simpering Handmaidens of the Democratic Party. @mchastain81 @Jezebel — KeepCalmAndDrawl (@FormerlyFormer) September 14, 2013

Yes, @Jezebel. I totes want my girl in extremely short shorts. That is totes how I want her to bring attention to herself. — Mary Chastain (@mchastain81) September 14, 2013

@Jezebel tyranny of modesty. Wow — Erin Go Bragh (@deafhurricane) September 14, 2013

@mchastain81 Exactly. That dad taught his daughter that she's worth more than her body and that's a lesson she won't soon forget. — Supreme Dalek (@midwestqueen88) September 14, 2013

https://twitter.com/Matthops82/status/378937721797873664

Ouch:

https://twitter.com/Matthops82/status/378938459924086784