Much like the kickoff event in Wilmington, Panthers employees will pair with community and corporate partners for service projects from Charleston and Hilton Head on the South Carolina coast to Kitty Hawk on the North Carolina coast to Asheville in the North Carolina mountains and numerous spots in between.

"The Panthers do a lot in North and South Carolina," Tepper said. "We were really involved with hurricane relief, and I've been involved with all the food banks in North and South Carolina already, around Christmas time like I traditionally do. This is not the first time. And the team has always done a certain amount of community service; we're just taking it up one or two or three notches."

Keep Pounding Day is the latest initiative from the Panthers' new owner to make a positive impact through the team's footprint off the field.

"I said when I first came here that there are two ways we want to win: on the field and in the community," Tepper said. "We have a great group of guys that constantly do things for the community – whether it's Cam (Newton) or Greg (Olsen) or a whole host of other guys. We have a very involved team in that respect. On the field, I think we had one freakin' great draft, and we did some things in free agency.