So you have an idea for a bomb blockchain project and want to complete and ICO/STO. Of course, you want to be successful and raise the funds to actually bring your project to life, and the only way to do that is to spread the word about your project. So what does this entail? Well, we’re going to take a look at the whole timeline from before the start until after the finish of what you can do to help your ICO/STO be successful.

Pre-Start

Ask yourself and your team:

Is our idea innovative ? — Is your idea something new, something untouched? If it is, then your ICO/STO has a higher chance of getting the fund it needs

? — Is your idea something new, something untouched? If it is, then your ICO/STO has a higher chance of getting the fund it needs Can we easily explain our idea ? — Ideas that everyone understands will ensure that people invest in your idea because they fully understand it.

? — Ideas that everyone understands will ensure that people invest in your idea because they fully understand it. Have you written your whitepaper ? — Whitepapers are crucial to the ICO/STO. Everything is explained via the whitepaper and it’s released prior to the release of the ICO/STO. The best whitepapers are written in a way that someone who isn’t an expert can fully grasp the concept of the project.

? — Whitepapers are crucial to the ICO/STO. Everything is explained via the whitepaper and it’s released prior to the release of the ICO/STO. The best whitepapers are written in a way that someone who isn’t an expert can fully grasp the concept of the project. Do we have an official, secure website ? — Having a true https:// website will assuage your possible investors of the fear that you are a scam and they know your website is secure.

? — Having a true https:// website will assuage your possible investors of the fear that you are a scam and they know your website is secure. How do we want our ICO/STO to look ? — Coming up with a unique design for your website and platform will attract people, especially if it doesn’t look like every other they have seen.

? — Coming up with a unique design for your website and platform will attract people, especially if it doesn’t look like every other they have seen. Where will our project be useful? — Is your project useful in a foreign country? Do you know if you could build a community in a foreign market that could utilize your coin/token?

Social Media

Now if you have all these things, you can move on to thinking about social media. In the day and age of smartphones, social media are the perfect place to build awareness of your project. The bulk of the crypto community is active on multiple social media, making them incredibly useful to your project, and making you foolish if you don’t utilize them to their full extent. So let’s take a look at some of the most useful socials to the ICO/STO:

Twitter

Twitter is the perfect place to cultivate a community, and that’s exactly one of the things you want to do when you run an ICO/STO. Curating a community will make those who are interested in your project, even more interested. They’ll feel at home and welcomed and like they are a part of something. Twitter is a great place to market as you can post updates and keep your community informed, and even interact with them as well as other companies.

2. Reddit

Reddit is another place that is crucial to your campaign. The bulk of the crypto community is on Reddit and you can easily create a subreddit for your company where people can ask questions and a community can be built. Reddit drives a crazy amount of traffic and a well-upvoted post or comment can drive a lot of that traffic to your site. Don’t shoot your project in the foot by not utilizing Reddit. Just be careful with your content and make sure that it’s quality, otherwise, you’ll just fade into the rest of the website.

3. Medium

Creating a blog on Medium can attract many people to your project. It provides a personal touch to your brand and can give your company a tone. The only problem here is that you need to create quality, relevant content. It shouldn’t be focused solely on your project, but more so a crossover of both your brand and what people want to read in general.

4. Telegram

Telegram is the home base for many projects. You create a group on Telegram and keep it active, that way users feel a part of your community, and it’s a great place to allow users to ask their questions and seek answers. But focus on getting new members organically and resist the urge to buy members. You want your channel to feel authentic.

5. Bitcointalk

Although Bitcointalk has become less popular in the last couple of years or so, it’s still the place most ICO/STO go to create an announcement post (ANN) about your project. You create a one-page infographic and post it there to announce your project, and you use it to attract and find bounty hunters.

6. Steemit

Here you can offer a prize to the best content creator. You ask the community to write content for your project and offer a price to the best ones. It’s not necessarily free like the others, but it can generate so good, quality content, and bring awareness to your project.

Running your ICO/STO

You’ve gotten everything together, you have your amazing idea, your whitepaper, you’ve started your social media and started posting and garnering followers and supporters. You’re ready to start the coin/token offering. Now, what do you do?

Well, to start, you’ll need to make an official announcement in the form of a press release. While you can post this on your Medium and Bitcointalk, you’ll need to get it out officially, and here comes the harder part. You’ll more than likely need to pay some money for this.

Official crypto publications

You can pay an official crypto publication to post your press release, but be aware that some sites will have prices up to or above 1 BTC. But this is a great way to give your project an official feel to it and attract members of the crypto community, those who are seasoned members as well as those who may just follow the news.

2. Youtubers

You can pay a well-known crypto youtuber to make a video advertising your ICO. This option can yield great results. You just need to pick the correct youtuber who fits your brand and also has a dedicated following. When researching youtubers, make sure to pay attention to how their subscribers interact with them and that it’s mostly positive.

After this, just keep vigilant on all of your social media. Continue posting relevant content and maybe even complete a few AMAs on Reddit. Keeping up with your communities and making them feel like you aren’t just another ICO/STO only looking for money will only benefit you.

One last thing to consider before even starting your social media: what market are you trying to reach? Your ICO/STO could be useful in many places, and if you’re aware of the fact before you even start that your project will be useful in a foreign market, you should consider having all of your materials translated. Only marketing in English only opens up a small part of the market, but not all crypto users are native English speakers, and many would feel incredibly included if you were to translate your social media content and your technical materials. You can set your brand apart from others by including at least one other language and cultivating a community in two different languages.

If you’ve done your research and are interested in having your marketing materials and/or ICO/STO documents translated into a foreign language, PolyTranslate is the perfect place to do that. All of our translators have over a year’s worth of experience in blockchain and fintech and are well-aware of the market they are translating for. We can help you set yourself apart from your competition and help you cultivate multiple communities that will help make your offering a success!