Hatched by pop-culture philosophers Jason Hartley and the late Britt Bergman, the Advanced Genius Theory provides a lens through which to view the often misunderstood work of artists the public historically writes off as having "lost it"—see such divisive works as Lou Reed's Metal Machine Music, or Bob Dylan going electric at 1965 Newport Folk Festival. Hartley and Bergman's 2010 book, The Advanced Genius Theory: Are They Out of Their Minds or Ahead of Their Time?, makes the argument that rather than being out of their minds, the genius of these historical figures has simply progressed beyond a point their fans can appreciate or comprehend.