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There are studies showing that the sales role is one of the best-paid and rewarded in the corporate world, and the modern image of the salesperson is of someone who is extremely trustworthy, knowledgeable and skilled, therefore it is no surprise that often he or she becomes part of the Board or even makes it to CEO.

Commerce and the exchange of goods and services have been the basis of mankind’s evolution, and keep growing exponentially. Each day there are new items available and we keep creating more needs. The sales role is crucial to keep the machine running and the recent growth of technology in the sales process will not reverse that but leverage it to a different level and demand of skill sets.

Despite all that evidence, there’s a general feeling that sales is a very complex activity. That it requires the use of tricks and persuasion techniques perceived as negative and creates some kind of doubtful look on those on the outside. A sort of doubt between admiration and suspicion.

This book Sales is my passion will shed light on the role and activity of the salesperson and hopefully, encourage you to step into this journey.

Sales isn’t about tricks and isn’t for sure about a magic formula that you can use to close deals and beat targets. If you want to become a professional in sales and make it your career and passion, be aware that there are no shortcuts. There are no “step by step” guides. It will be a journey – a step by step journey, for sure, but not step by step guide in itself, as every situation, every customer, every deal, will have its own specifics.

The profession of sales manager has evolved a lot, particularly in the last decades. There has been a kind of upgrade of the sales professionals to keep up with marketing evolution, economic growth, fierce competition and a higher level of expertise needed in their domains. Facts, studies, and details overruled simple talk, price, and persuasion.

If you want to know more about the sales role, the knowledge, attitude, behaviours or skills, read my recent book recently published in Amazon is it covers the sales role from A to Z on a very pragmatic approach.