From the last Morning Jolt of the week:

It’s Come to This: Attack Ads Against The Media

A two-minute television ad?

Conservative War Chest unveiled its final ads of the 2014 midterm elections, with different ads running in North Carolina and New Mexico.

A new 2-minute TV ad airing in North Carolina asks voters to make the election a referendum on the “corruption of American journalism.”

“Conservatives can never gain final victory until they confront the problem of news organizations who are the real opposition party in America,” said Mike Flynn, spokesman of Conservative War Chest. “This content-heavy spot puts before the public case studies that establish these organizations as partisan not journalistic organizations that are dedicated to activism, not the fearless pursuit of the truth.”

https://youtube.com/watch?v=_2g7xBfwCv0%3Frel%3D0

Conservatives will relish every second of the ad hitting the New York Times, MSNBC, George Stephanopoulos, the critics of Sharyl Attkisson, and so on. But will it change a mind, or influence the decision of a North Carolina voter who wasn’t already going to vote for Tillis? Or is this the kind of argument against the media that the Right needs to make outside the realm of blogs, articles, and so on?

Here’s the group’s explanation of the New Mexico ad buy . . .

Flynn also revealed that the Super PAC was “doubling-down” on its ad buys in the U.S. Senate race in New Mexico.

“We were the first outside group to hold U.S. Sen. Tom Udall (D-NM) to account for his extreme liberal agenda and its threat to national security,” Flynn said. “Many pundits laughed that we were engaging with New Mexico voters, but since then the polls have tightened.”

“Tom Udall has spent his entire adult life in the family business of liberal politics,” Flynn said. “His family’s policies were wrong in the 1970s and they are devastatingly wrong today.”

Flynn said his group was increasing its buy behind its groundbreaking, 2-minute “Blame America First” ad, which details the national security failures of radical liberal policies like those espoused by politicians like Udall.

The group is also launching its ad highlighting the liberal “war on Hispanic dreams and values.”

Flynn said, “New Mexico has a proud Hispanic legacy stretching back generations. They understand that the liberal policies of taxes and regulations stifle dreams of economic growth. Their alliance with social issue extremists insults Hispanic values.”

As noted earlier, Allen Weh has improved his standing, but still trails significantly. New Mexico is a pretty consistently Democratic state, which is not to say that Republicans always lose in a landslide. In 2012, Heather Wilson lost the New Mexico Senate race, 51 percent to 45 percent, to Democrat Martin Heinrich. No one is going to argue that incumbent Democratic senator Tom Udall is a whirling dervish of raw political charisma, and the political environment is not good for Democrats. But there are no cases of an incumbent blowing a seven-point lead in a statewide race in the final week since 1998.