With Beyonce’s “Sorry” fading at rhythmic radio, Columbia Records is beginning to shift focus to the follow-up single.

“Hold Up,” said follow-up, was recently made available to rhythmic radio programmers. It will officially impact in conjunction with the August 16 add board.

Radio has already shown some interest in the song. In the days following the release of “Lemonade” — prior to Columbia’s confirmation that “Sorry” would be the official radio single — “Hold Up” registered as one of the album’s most played tracks.

“Sorry,” which is still gaining in airplay (though not necessarily moving to a higher position) at the urban format, peaked at #6 on the Mediabase rhythmic chart.

Down 23.2% in airplay versus the same time last week, it is #8 on the building chart for the current tracking period.