Netflix and DWA are not revealing the financial terms of the deal. But it doesn't just include this new series. New movies from the studio will be available to U.S. subscribers starting with its 2013 films.

Like "House of Cards," which was released as a full series on Feb. 1 for binge viewers, this is a big deal for Netflix: (Read More: Netflix's 'House of Cards' Binge Strategy.)

Netflix is doubling down on kids content, investing to make itself a can't-miss subscription for families. DreamWorks Animation content must be pricey -- the studio spends years and well over $100 million to produce its feature films. But Netflix is building on its area of strength -- it has a massive kids audience, streaming more than 2 billion hours of children's content last year. Parents like Netflix's easy way to find family friendly movies and shows on-demand and ad-free.

(Read More: Netflix Delivers Surprise Profit, Outlook; Shares Jump)