Are you the proud owner of a brand-new 2017 Ram 1500 Hemi? Does your 5.7-liter V8-powered pickup seem to lack a little of that trademark Hemi horsepower and torque you were expecting? Maybe it's time to pop the hood and do a quick spark plug count: Apparently, Ram accidentally put Hemi badges on a bunch of 3.6-liter V6-powered 1500 pickups, and sold the mislabeled trucks to unsuspecting customers.

Automotive News brings us the story of Fiat Chrysler Technical Service Bulletin 23-053-16, a repair procedure so delightfully brief, we've printed it here in full:

TSB NUMBER: 23-053-16

GROUP: Body

DATE: November 15, 2016

SUBJECT: Hemi Emblems Installed On Vehicles Equipped with A 3.6L Engine

SYMPTOM/CONDITION: Customers may notice Hemi emblems on the front fenders of their 3.6L engine and midnight package vehicle.

OVERVIEW: This bulletin involves removing the Hemi emblem on the front fenders of specifically equipped vehicles.

MODELS: 2017 (DS) Ram 1500 Pickup

REPAIR PROCEDURE:

1. If the vehicle has Hemi emblems installed and the vehicle does not have a Hemi engine, the emblem will need to be removed.

This is most assuredly not the first time such a mix-up has happened—indeed, the AllPar forum discussion about this Ram mishap is full of examples of mis-labeled vehicles being sold without the engines or drivetrains their badges promised.

But it does beg the interesting question: How did an unknown number of V6-powered Ram pickups sneak off the assembly line with their badges writing a Hemi V8 check that the trucks couldn't cash?

Was it a sneaky fuel-mileage ploy? An attempt to convince buyers to upgrade to the 1500 EcoDiesel (with 420 lb.-ft. of torque) or all the way to the big-boy 2500 or 3500? A convenience for those who would've slapped fibbing Hemi badges on their V6 trucks anyway as an "owner-installed upgrade?" (I'm looking at you, high school kids).

Regardless, it's a mistake nearly anybody could have made. Though we have to imagine some 1500 owners who thought that thing had a Hemi would prefer it if Ram's solution was to add a V8, rather than subtract the badge.

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