Let's say a student transfers to a new school and he is overwhelmed at the fact of meeting new people and making friends. He downloads Rally and signs up. Upon opening the app, he is prompted to either Start a Rally or Join a Rally. When he chooses to start a Rally, a map displays all possible Rally Spots. He chooses PJ Whelihan's off campus, sets a time and place, and so it begins!

Meanwhile, a few other students looking to make new friends or just to have some fun on a friday night, decides to join a Rally — and see a green R on the map, indicating the Rally just created at the PJ's. A few more jump on it too.

On the day of the Rally, the attendees are notified that a chat room is available to introduce themselves and talk about how good the wings are. When they arrive at PJ's, they recieve their Rally exclusive wrist band, and all that's left to do is scan the QR code poster at the front door and rack up some Rally Points for checking in. Now they're ready to get acquainted and have some fun!

Rally provides a less vulnerable experience for meeting new people. We reward people for starting, joining, and attending Rallies. What can be better than reaping rewards for making new friends? Now these aren't just rewards like a free coffee at your local Starbucks, or a 10% discount at your favorite restaurant. These are rewards like gift cards, sponsored VIP Rallies by the Rally Team, and all-inclusive vacations. These are rewards you can get excited about!

We are not just creating an application and website; we are creating a brand. A lifestyle that promotes friendship, happiness, and adventurousness. Our clothing line will help promote the Rally lifestyle, while our YouTube channel will provide Rallyers a way to share the great times had, meeting new people. Our users will feel that they are a part of something so much bigger than just an app on their phone — instead, a huge movement to Rally.