Black and white photo: flic.kr/p/W3s8Go



Witherspoon is actively involved in children's and women's advocacy organizations. She is a longtime supporter of Save the Children, an organization that helps provide children around the world with education, health care and emergency aid.[158]She also serves on the board of the Children's Defense Fund, a child advocacy and research group.[158] In 2006, she was among a group of actresses who went to New Orleans, Louisiana in a CDF project to publicize the needs of Hurricane Katrina victims.[159] During this trip, she helped open the city's first Freedom School, as she met and talked with the children.[160] Witherspoon later called this an experience that she would never forget.[160]

In 2007, Witherspoon made her first move into the world of endorsements, as she signed a multi-year agreement to serve as the first Global Ambassador of cosmetic company Avon Products.[158][161] She acts as a spokeswoman for Avon's cosmetic products and serves as the honorary chair of the Avon Foundation, a charitable organization that supports women and focuses on breast cancer research and the prevention of domestic violence.[162][163] Witherspoon is also committed to participating in cosmetics product development and appearing in commercial advertisements.[162] Explaining her motives for joining the foundation, she said, "As a woman and a mother I care deeply about the well being of other women and children throughout the world and through the years, I have always looked for opportunities to make a difference."[162]



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