"I think that porn has the power to do what Bruce Springsteen can’t."

Corporations are considering all kinds of sanctions against North Carolina after the state passed homophobic HB2—even Bruce Springsteen has canceled his concerts there—but one company has a punishment that may have legislators rescinding the measure right-quick.

The porn site XHamster.com is refusing service to users with a North Carolina ISP as of 12:30pm EDT on Monday.

XHamster.com spokesman Mike Kulich says the measure will be in effect until the state legislature repeals HB2, which prevents any city or county from passing LGBT protection.

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“We have spent the last 50 years fighting for equality for everyone and these laws are discriminatory, which XHamster.com does not tolerate,” he said in a statement.

“Judging by the stats of what you North Carolinians watch, we feel this punishment is a severe one. We will not standby and pump revenue into a system that promotes this type of garbage. We respect all sexualities and embrace them.”

Kulich told Huffington Post that, given the data on what North Carolinians view on XHamster, such animosity toward LGBT people is surprising. The site will replace the black screen visitors from the Tar Heel State see now with a petition to end HB2.

“I think that porn has the power to do what Bruce Springsteen can’t.”