Mixed Martial Arts junkies are soon going to get MLB-style stats illustrating just how tough the fighters are.

That’s according to a new plan outlined by UFC and owner WME/IMG as the two plan to grow a data business — and possibly gaming — alongside the rough-and-tumble sport.

Speaking at a session at the Cannes Lions marketing bash titled “Survival of the Fittest,” WME boss Ari Emanuel explained how the pop culture juggernaut is aiming to build a data business in part by placing sensors on gloves, on shorts and in the arena.

“We’re working on a lot of stats,” UFC president Dana White, on stage with Emanuel, told the audience. “We want to see the best knock out — its perfect for social media.”

Sensors might detect, for instance, that the last punch was 97 miles an hour and what the impact was, and how many punches fighters are hitting before and after training, White explained.

“We’re going to start creating videos from it that will be shareable with emojis,” Emanuel added. “We’re about six months away from that.”

The session hosted by Adweek’s James Cooper detailed WME/IMG’s $4 billion purchase of the growing sport, which aims to crown the toughest man and woman in the world.

UFC has already made stars such as Conor McGregor and Ronda Rousey household names. But the sport is brutal and is as controversial as boxing. One former UFC fighter Tim Hague suffered a serious brain injury earlier this week after an unrelated fight.

Even so, UFC fights can draw as many as 5 million viewers who skew young. In August, UFC’s Conor McGregor will fight boxing champion Floyd Mayweather in an unprecedented fight in Las Vegas. White says oddsmakers are already taking bets on how many pay-per-view sales it will attract: over, or under 4.9 million.

“It’s the biggest fight ever in the history of combat sports,” boasted White, who seemed to like McGregor’s odds.

“If McGregor knocks him out, he will be the biggest star in sports ever,” White said. “If Floyd runs away from him and it turns into a track meet, well we’ll see what happens.”

White told the audience that the toughest fighters were household names across the globe. “The most famous athletes in the world have been the toughest,” he said, naming Bruce Lee and Mike Tyson. “How many people can name a famous cricket player?” he asked the crowd, adding that NFL isn’t popular in Europe.

Fox Sports’ TV rights for UFC expire in 2018. UFC, together with owner WME/IMG, is looking for a fourfold increase to around $450 million, per year, and a 10-year deal, according to a Sports Business report in November.

“We have an exclusive [negotiating] window from July to September,” Emanuel said. “Fox has been incredible partners for us…We’ll see what happens, hopefully everything goes well.”