By Gregg Kell • 19 Aug, 2020

The face of business is changing – the rise of the internet has already affected the way businesses in every sector operate. These changes have accelerated with the COVID-19 pandemic and the resulting shift to more companies instituting online, remote, and work-from-home initiatives. With these changes comes a need to reassess your marketing strategies. ﻿ ﻿ Build Trust to Reap Profit Do you need a business marketing makeover? If you're not making the profit margins you desire, then the answer is yes. At Profit Growth Builders, we can help you grow your business in several different ways. ﻿ ﻿ Generate More Leads Generating more leads, through both precise marketing initiatives and improving your company's organic lead production, is critical to maintaining your sales pipeline. One thing that many companies miss when launching marketing campaigns is tracking whether or not those campaigns are effective at generating hot leads. ﻿ ﻿ We'll help you use marketing analytics to find the right way to secure new leads and eliminate advertising that isn't gaining any traction. Download a free report: 3 Biggest Lead Generation Mistakes Small Businesses Make ﻿ ﻿ Increase Conversion Rates All the leads in the world won't matter without turning those leads into sales. Understanding how to approach clients during each stage of the buying process can help improve your conversion rates. We'll work with you to develop profiles of your target demographics and then determine the right ways to "speak their language." ﻿ ﻿ We can also help you determine how your customers' buying behaviors have changed as a result of COVID-19 and how their needs are changing. You'll learn more about your customers and their motivation to buy. Part of your marketing strategy involves positioning your goods or services in a way that demonstrates how you meet the needs of your customers. ﻿ ﻿ Compel More Frequent Transactions It costs you less money to retain customers and encourage them to be repeat buyers and loyal brand enthusiasts than it does to attract a new customer and entice them to buy. Treating your core customer base and those who have purchased in the past with the importance they deserve compels more frequent transactions. ﻿ ﻿ We can help you design VIP incentives for your top customers to help build loyalty and more frequent purchases. We may also be able to help you find ways to expand your services offerings to meet the changing needs of your customer base. ﻿ ﻿ Command Higher Prices While some businesses think that reducing prices is a surefire way of guaranteeing more frequent transactions, slashing prices can be a slippery slope. You don't want to undervalue what you have to offer, and often, dropping your prices can increase the need for more sales to preserve your profitability. ﻿ ﻿ Some customers may shop for the best deal, others understand the value of getting what they pay for and look for things besides price to help them determine who to buy from. Things like customer service, responsiveness, and a product that completely meets their needs are also very important considerations when buying. ﻿ ﻿ Reduce Expenses The final key element in our business marketing makeover is helping you reduce expenses. We do this by taking a sharp look at your operating budget and your cost of goods. Another way we can help you reduce expenses is to analyze your payroll expenditures and ensure that each employee is giving you maximum productivity. ﻿ ﻿ A Simple Process We're so sure that we can find at least $10,000 that your business is "eating" that we'll put money on it. If we can't find ways to reduce expenditures and increase profits for your company in 45 minutes, we will pay you. ﻿ ﻿ Our process is simple. We use a SWOT (strengths, weaknesses, opportunities, and threats) analysis approach to give you a professional, thoughtful, and personalized company profile. Then, we address each of these 4 categories, working step-by-step with you to give you real, actionable ways to improve your performance in each. ﻿ ﻿ We use real data and current projections for your industry and growth potential. Then, using proprietary algorithms, we project your growth once each step of your makeover is implemented. We also provide you ways to gauge the performance of each native, giving you quantifiable results that allow you to make the best decisions for your company moving forward. ﻿ Business Has Changed… But the way that we do business at Profit Growth Builders hasn't. We treat each client as if we were growing our own business, and respect your time, money, and hard work. Each business is different, but a thorough understanding of your customer base and a fact-based approach to revitalizing your growth is something that we can apply to all our clients. Let us help you get started today! Visit us online for more information, or give us a call to schedule your personalized interview session. ﻿