Greens leader Richard Di Natale might be more accustomed to the tranquility of his farm outside Geelong, but in a new fashion shoot, he's playing the part of Melbourne hipster with aplomb.

Dolled up in a black turtleneck skivvy and thick, black-rimmed glasses, the Victorian senator cuts a striking but somewhat stereotypical figure in the forthcoming edition of men's mag GQ.

And the snaps quickly set the internet alight, with people likening the 45-year-old's guise to late Apple boss Steve Jobs, secret agent James Bond or perhaps a fifth, more mysterious Wiggle.

A moderate Green who has prioritised pragmatic results and electoral success, Di Natale took over the leadership last year declaring he was "not an ideologue" and had no history of chaining himself to trees.