"The first thing I teach tour guys is to play at a competitive level without keeping score," Valiante says. "To be generally aware of score is OK, but no more." In 2012, on the eve of a four-tournament stretch, Valiante posed a challenge to client Justin Rose: "I want to see 1,120 great routines. Thursday or Sunday, no shot is more important than another." Valiante estimated an average score of 70 over 16 rounds, or fairly flawless golf. "We needed raw data to audit his game. I told him to just immerse himself in the process of focusing the same on each shot, and we'd tweak on the back end." Rose came up short. He had only 1,108 great routines. With a cumulative score of 32 under, including a win, it was one of the best 16-round stretches of his career.