There was a time in Personal Branding history where your pedigree held the keys to the kingdom. Your skills, your resume, your lineage and the combination of who you knew and who you worked for could open the doors to great riches. Things have changed.

Make no mistake, knowing the right people and being exceptional at what you do are still foundational, they’re just not sufficient in the age of content overwhelm and non-stop internet access.

Building your personal brand today requires dedicating some serious resources (time, money & expertise) towards creating awareness of who you are and the value you can bring to others.