Everything’s eventual

Hatred of clowns isn’t a new thing. Some of us remember when the first IT movie came out, terrifying viewers – were clowns complaining about losing jobs then? Maybe so, but we didn’t have social listening then, so let’s put that aside. Instead, we’ll look at what people are saying now.

While mentions of ‘clown’ and ‘hate’ often relate back to the IT movie, there are some other trends worth noting as possible causes for clown job loss.

First stop, the topics cloud in Brandwatch Analytics. I searched for mentions of “clowns” on Twitter back to the 1st of January this year using Unlimited Historical Data, and there was one big topic that caught my attention – “Donald Trump”.