"Auntie Anne's has been successful in expanding globally, but did experience a few challenges early on. Sourcing certain types of ingredients in other countries and the cost and ease of shipping was prohibitive," said Heather Neary, vice president of global marketing at Auntie Anne's headquarters in Lancaster. "We also learned we had to market our products differently outside of the U.S. While a pretzel is a common snack here in the U.S., it's not a common snack all over the world."