Health-conscious Indians are driving the sale of branded edible oil, ditching ‘loose oil’ sold by the neighbourhood grocery store. According to data from market research firm Euromonitor International, the edible oil category, which had overtaken dairy to become the largest packaged food segment a few years ago, grew 25.6 per cent to cross the Rs 1.3 trillion mark in 2017.

This is the first time any packaged food category has crossed the Rs 1.3 trillion mark. Diary was the second largest with Rs 1.2 trillion, 16.5 per cent higher than 2016. The packaged food ...