#LoveBooth is the first of a three video series created by The Kloons Viral Studio.

As The Kloons have grown their presence online through YouTube, they’ve also built a reputation for being invested in ethical and sustainable business, making their campaign for ‘Antidote Chocolate’ a natural choice.

The mission of ‘Antidote Chocolate’ is to be the most delicious cure for the struggle of everyday life. Created, bean-to-bar, in Ecuador with raw and roasted Arriba Nacional beans and full flavored with real fruits, nuts, spices and fine salts. Blissful side effects may include immediate stress relief, raw ecstasy and organic energy.

Red Thalhammer, founder of ‘Antidote Chocolate’, approached The Kloons after seeing their campaign for GLYDE Condoms because she felt they could capture the essence of her brand through video.

Her vision was clear, “I started my business with the intention to create a delicious and healthy antidote to the stress, frustration and sadness of everyday life, so it was important to me that the videos we made did the same thing.”

With their goal crystallised, the three creators of The Kloons (Greg Washburn, Nik Kazoura and Mitch Lewis) brainstormed until they had settled on three ideas, including one that would document an interactive art installation to be created in their own backyard: McCarren Park, Brooklyn, NY.

“As we talked about creating something that would make people feel good, it became really simple: let’s invite real people to feel good and encourage others to feel good. So we engineered a kind of reverse booby trap, to catch people while they walked through the park,” says Greg Washburn.

The biggest challenge to these kinds of experiences comes once the installation is actually built.

Nik Kazoura articulated their concern, “We figured out how to make it so that we could leave the structure alone and still interact with the passersby via live audio, but there were still two big questions: Would anybody stop and play, and if they did, would the words they share be engaging enough to share in a montage video online?”

By the end of the day the entire team was incredibly excited with the results. They felt that they had found exactly what they were seeking. Red was overjoyed, “This is the kind of project that is fulfilling in every possible way. We made something that immediately put smiles on the faces of strangers and encouraged everyone for just a minute to reflect on the power of love…and that’s ‘Antidote’.”

Mitch Lewis echoed the sentiment, “We keep looking to promote companies that we believe in and this project was an easy call. ‘Antidote’ is an ethical and sustainable business, and on top of that, it’s the best chocolate I’ve ever had.”

Love elephant and want to go steady?

Assistant Editor: Ffion Jones / Editor: Bryonie Wise