JACKSONVILLE, Florida, 2019-Aug-22 — /EPR Network/ — After more than three years of being a style blogger and consultant, Jacksonville-Florida-based Manner Style 4 Men (or just “Manner” if you’re in a hurry,) has decided to actually start making clothing as opposed to just helping men wear them.

“We teach guys how to dress better and how to learn what works best on them, but we’ve always had the itch to design our own stuff,” Manner found Robert Eleazer exclaims.

A casual habit of designing ad and marketing material for his blog eventually led to him designing a t-shirt on a whim.

“We’re big fans of (Fiat’s Head of Marketing) Lapo Elkann and his style. We’re constantly posting our favorite shots of Lapo’s outfits and even have written articles about him.”

When it came to the shirts itself, Eleazer resorted to shots of Elkann with the slogan that has shown up in countless tweets and Instagram posts that exemplifies Elkann’s flamboyant, playboy lifestyle: “Lapo Bein’ Lapo.” The phrase seemed like an obvious rallying cry that was just begging to be emblazoned on a shirt.

To grown the brand and manufacture the shirts on a larger scale, Manner has launched a Kickstarter to raise he capital needed to achieve their goal of getting the Lapo shirts to every country on Earth. A lofty goal for sure, but one that Eleazer sees as within his grasp.

“I would definitely want a Lapo shirt if I wasn’t the one who made it. I may be biased, but it’s a damn good shirt.”