BEREA, Ohio -- With training camp poised to begin, Cleveland Browns CEO Joe Banner spent an hour talking with Plain Dealer columnist Terry Pluto this week.

Banner, who was officially hired last October after Jimmy Haslam’s purchase of the team was finalized, isn’t fazed by the challenge of turning around a franchise that has had a winning record just twice since returning to the NFL in 1999.

In a two-part video for cleveland.com and a Q&A to appear in Sunday’s Plain Dealer, Banner made the following observations:

• That they have modeled their plan after teams that have made the Super Bowl, such as the Packers, 49ers, Ravens and Steelers.

• That they will “attack” on offense and defense, because that’s what the good teams do.

• That the new offense will be a better fit for QB Brandon Weeden, but that his future is still to be determined.

• That they landed the two free agents they wanted in linebacker Paul Kruger and defensive lineman Desmond Bryant.

• That the team is not for sale and will not be affected by the legal troubles facing owner Jimmy Haslam and Pilot Flying J.

Check back this weekend for more from Terry Pluto's interview with Banner.