Is this the most offensive ad ever? Maybe. It’s certainly the most outrageous concept for promoting abortion that I’ve ever seen. Which, maybe, is the point: to get attention and raise eyebrows and spark as much controversy as possible. Mission accomplished.

From the casually alluring Let’s-Get-It-On vibe to the watery repetition of the word “Baby” to the way it clearly targets black women, it’s just…awful.

But don’t take my word for it. See for yourself.