Jason Kelce teamed up with Broken Goblet Brewing and former Eagle Connor Barwin for the release of a new brew that will also help give back to the community.

The guys who gave us a pumpkin beer in January called "Cut the Crap, O'Lantern" are at it again. This time, having fun with the world champion Philadelphia Eagles.

When the Eagles went to the NFC championship, one of the brewery's owners, Mike LaCouture, decided to brew an IPA called Fly, Eagles, Fly-PA.

MORE: Jason Kelce joins in Manayunk's Mardi Gras parade

But what to name a beer for the Super Bowl champs?

Like many of us, Mike was inspired by Jason Kelce's victory speech. He wanted to include Kelce on the label, but he knows trademarks can be tricky things.

So friends of friends put out the word and sure enough it got to Kelce, who agreed to it as long as some of the proceeds went to the charity of former Eagle Connor Barwin to help low income neighborhoods. Mike wanted to do that anyway.


That's where Kelce's parade speech comes in.

"From the minute that he started the speech, I was caught up in the power of everything," Mike said.

So what to call the beer?

"The name was just--I even think I wrote, this is so easy, it wrote itself. 'No one likes us, we don't care,'" LaCouture said.

They're only brewing a couple hundred gallons, as seen at Saturday's outdoor bash.