Jessica Guynn

USA TODAY

SAN FRANCISCO — Forget the massive demonstrations protesting his presidency, the weekend skirmish over "alternative facts" or the bitter disputes over inauguration crowd size.

President Trump is having a Twitter Moment, capturing his feelings about those first tumultuous days in the Oval Office on Twitter with an artfully curated selection of shiny, happy tweets from his children, wife, even his director of social media entitled "THANK YOU!"

The Twitter Moment clearly reflects how the nation's 45th president wants the public to perceive and celebrate his ascendance to the highest office in the land.

Of course, Trump has ruled Twitter for some time. Talk of Trump far outstrips anything else on the social media service, with the new president being discussed more than 10 times as often as all of the Kardashians combined, according to BuzzFeed News.

So is this the dawning of a Twitter presidency?

"The Trump administration is only four days old, but it’s already evident that Twitter is playing a significant role inside it — not just as a publishing tool, but as a feedback channel," BuzzFeed senior technology writer Alex Kantrowitz wrote Monday. "Spicer and other members of the administration are clearly watching the platform closely, monitoring the activity on it and acting based on what they see there. Trump used the platform vigorously and effectively during his campaign; now, it seems, little has changed."

The president's personal Twitter account, @realDonaldTrump, is his favorite means of bypassing the media and directly reaching his 21.7 million followers (and then some, as people everywhere, journalists included, dutifully pass along his message of the moment). In this case, the Twitter Moment came courtesy of his official @POTUS account.

Twitter touted the Moment in (what else?) a tweet. Unfortunately for the company, which is struggling mightily with stagnant user and revenue growth, it hasn't figured out how to profit from either Trump account just yet, be it in advertising dollars or eyeballs. Sad!