Lucha Underground films out of Boyle Heights in East L.A., a predominantly Mexican and Mexican-American neighborhood. Since the show itself is affiliated with AAA (Asistencia Asesoría y Administración — one of Mexico's major wrestling promotions), the show has built its identity around Mexican culture, like having an Aztec calendar printed in the middle of the ring and having the set built in the theme of an Aztec temple. Instead of having Spanish-speaking wrestlers cut monologues in English, producers allow them to freely express themselves in Spanish, adding subtitles in post-production.

The show features establishing shots of the surrounding L.A. neighborhood, giving the show a genuine homegrown feel. This show does not attempt to whitewash itself and more important, It does not attempt to replicate the look and style of WWE. It's a whole new product and one that wrestling fans appreciate.