





One thing is seemingly not changing for “American Horror Story: Hotel” no matter what the show decides to do: Fewer and fewer people are watching every week.

One day before the show was somewhat-surprisingly nominated for a Golden Globe for Limited Series / TV Movie (this season has not been the best), the episode entitled “She Wants Revenge” drew just a 1.1 rating in the 18-49 demographic. This tied the show with the (disappointing) finale of “South Park” for the #1 cable show of the night, and in a vacuum that is probably good. The issue is that we know from past seasons that the ratings are typically better than this by around the time we get to this point.

At this point last year on “American Horror Story: Freak Show,” the series drew a 1.5 rating in the demo; meanwhile, for the season before subtitled “Coven,” the show had a stunning 2.2 rating. Both of these shows did not start with particularly higher ratings, but they did a much better job of keeping viewers around.

Awards and nominations are nice, but sometimes the viewer retention of your show during a season is something that really determines what the quality of your show is more than anything else. If you’ve lost more than 60% of your audience before you even get to the winter finale, there is something that you have done wrong. It’s not just people watching live once and then recording the rest, even though we’re certainly sure that there are people who are doing this.

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