When creating the new design for the St. Louis Rams franchise, I thought of all the things I wanted the design to represent: Speed, Power, and Sharpness. The round corners, sharp edges, and italicized text suggest that the new-look rams are stronger, faster, and more explosive. The players of the current 2013 Rams team are not the same Rams of old. They are younger, faster, and hungrier than ever before, and I feel their overall look should mirror that.