Since 2015, digital marketers are trying to find an answer for this question: “How to rank in position ‘0’?

Position #0? But, Position #1 has been my holy grail for many years!

Now before you trip out, let me explain.

Technically, the top ranking spot of SERP is the first search result that appears in the list. The top spot you’re gunning for has been slowly replaced by something younger called position #0.

There is something that appears even before the top result called the Google featured snippets.

Google tries to understand a user’s intention when displaying results for their query. Earlier, searching was completely syntax-driven. As time passed, Google gradually reduced the importance of syntax and increased the significance of semantics. Google has taken a step in that direction through Google Featured snippets.