BitFlyer, one of Japan’s leading crypto exchanges, has announced adding Brave’s Basic Attention Tokens (BAT) for trading in Japan, according to a press release.

The platform’s listing of BAT came four months after listing Ripple (XRP) in December 2019.

BAT is an advertising coin based on Ethereum blockchain. It has been recently approved by Japan Financial Services Agency (FSA) for trading.

Brave taking advantage of heavy traffic during crisis

Brave, a cryptocurrency-powered internet browser, has seen an increase in the number of users, with most of the world restricting their exposure to COVID-19 by sheltering in place.

The browser’s commitment to user privacy has been one of the reasons behind its great success. Thus, Brave’s attempts to secure user data doubled the number of users from 2018 to 2019.

Since Brave’s tokens are known among users, it managed to sell BAT worth $35 million in less than a minute in 2017 initial coin offering (ICO).

GMO Coin, another crypto exchange, has also started selling BAT in March.

Brave’s users exceed 4M per day

Brave appears to be gaining in popularity, exceeding four million users a day.

Brendan Eich, Brave’s co-founderand chief executive and former Mozilla CEO, has recently tweeted that Brave has 12.2 million monthly users too. As such, the browser is used daily by about 30 percent of Brave’s monthly users.

Brave also saw a steady rise in the number of its publishers, with almost half a million publishers participating in the Brave Network.

Users paid cryptocurrency for viewing Ads

Brave is a free browser that boasts in-built blocking of ads and trackers that saw its first public release in January 2016.

Despite the browser’s ad blocker, users can opt into Brave’s ad campaign to earn the company’s Basic Attention Token (BAT) native token, in exchange for ads viewing.

Additionally, users of the browser may also choose to make BAT donations or regular contributions to their favorite content creators who have signed up for the Brave Publisher program.

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