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Turkish sports club Galatasaray have entered into a three and a half-year content and data partnership with Perform Group.

The new deal will see Perform-owned data company Opta provide data feeds for use across all of the club’s digital platforms, while OptaPro will used by the club’s backroom staff to analyse performance.

In addition, Galatasary will supply behind-the-scenes content to Goal.com, Perform’s dedicated soccer website that last year signed a similar media partnership with German soccer giants FC Bayern Munich.

A joint statement said the new partnership would ‘significantly increase‘ Galatasaray’s ‘brand awareness and recognition outside of Europe, primarily in the US, Asia and Africa’.

“Turkey is one of the fastest growing countries in the world, and Galatasaray is one of the leading sports brands in this country,“ said Emre Ugurlu, the managing director at Perform Turkey.

"At Perform Turkey, our aim is to help the club further digitally engage with its fans, using Perform’s market-leading content. As sponsors, we will not only act as a content provider, but also help the club exploit its major overseas potential.”

Galatasaray’s soccer club won last year’s Turkish Süper Lig, finishing three points clear of Istanbul rivals Fenerbahçe.