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Katy Perry will perform at the Super Bowl halftime show, insiders exclusively tell Page Six.

Perry’s been rumored as a contender for the coveted Super Bowl slot, along with Coldplay and Rihanna (whose “Run This Town” was unceremoniously axed by CBS Sports as its Thursday Night Football tune when the season opened). The Super Bowl airs Feb. 1 on NBC.

Perry’s certainly been showing enthusiasm for the sport lately — at least at the college level. She appeared on ESPN’s “College GameDay” last weekend in a hot pink-and-black furry jersey, implored Oklahoma quarterback Trevor Knight to “Call me!” and partied with Ole Miss students.

“A deal is being hammered out for Katy to play the Super Bowl,” an entertainment insider said of the plan.

On ESPN, Perry blasted a reported NFL scheme to ask recording stars to pay the league in exchange for performing on its Super Bowl stage, which last year drew a record 111.5 million viewers. “I’m not the kind of girl who would pay to play the Super Bowl,” Perry sniffed. The NFL said its negotiations with artists are confidential.

The halftime show’s sponsored by Pepsi, which has previously worked with Perry to promote her film “Part of Me,” though she has no official contract with the soda brand. Pepsi CEO Indra Nooyi has rapped the league’s knuckles by calling its player scandals “disgusting.”

And Perry’s bubble-gum pop brand could certainly sweeten the image of a league that’s been rocked by bad press this season over domestic abuse and questions regarding player safety.

Unlike at-times-raunchy Rihanna, Perry’s act is family-friendly, and the league will surely look to steer well clear of any potential controversies like Janet Jackson’s “wardrobe malfunction” or M.I.A.’s embarrassing bird-flipping incident.

Music trade Billboard has pointed out that Perry, who brings 55.4 million Twitter followers with her, “has a big gap in her tour dates around the Super Bowl” and could deliver more, bigger hits during an act than last year’s Bruno Mars.

Reps didn’t get back to us.