The time was ripe for Netflix to jump in, however, as rivals like Hulu and HBO Now let users make such purchases on iOS. Reports suggest that Apple reduced its take from 30 percent to 15 percent for those companies, provided users sign up on Apple TV. It won't matter to you, however, as you'll still pay $9.99 (£5.99 in the UK) whether you purchase a subscription on the iOS app or the web. Other services, like Spotify actually cost more ($12.99 versus $9.99 for Spotify Premium) over iTunes. In fact, the FTC launched an inquiry to ensure that Apple's not breaking any anti-trust laws by making it difficult to for rivals to compete against its $9.99 Music service.