This timeline keeps getting better and better, lads.

Kid Rock fever is now sweeping Michigan after the conservative musician officially launched a campaign for Senate earlier this month. Department of Memes recently reported the mass triggering that followed an opinion poll showing Kid Rock (whose real name is Robert Ritchie) running roughshod over his would-be Democrat opponent in the 2018 elections.

Well, things just got a whole lot more interesting.

Related: It’s Official, Kid Rock Is Running For Senate

The Kid has just launched a campaign on his website to get people registered to vote throughout the state, and the kicker is that he will be using his rock shows as a vehicle to register his fans as eligible voters. Through the non-profit 501(c)(4), the country artist aims to boost voter engagement, stating “not only can I raise money for this critical cause, but I can help get people registered to vote at my shows.”

From Kid Rock’s website:

During this time while exploring my candidacy for US Senate, I am creating a 501(c)(4) – a non-profit organization for the promotion of voter registration. Not only can I raise money for this critical cause, but I can help get people registered to vote at my shows. Since the announcement, the media has speculated this was a ploy to sell shirts or promote something. I can tell you, I have no problem selling Kid Rock shirts and yes, I absolutely will use this media circus to sell/promote whatever I damn well please (many other politicians are doing the same thing, they just feed you a bunch of bullshit about it). But either way, money raised at this time through the sale of merchandise associated with this very possible campaign will go towards our ‘register to vote’ efforts.

It’s an absolutely ingenious idea.

He goes on to address concerns that his newfound political career is a stunt to sell T-shirts, bluntly saying he will use this media circus “to sell/promote whatever I damn well please” and calling out politicians who do the same thing but “feed you a bunch of bullshit about it.”

Read More: Democrats Don’t Know How To Win Anymore

The climax of the press release is Kid Rock’s bold assertion that “the Democrats are ‘shattin in their pantaloons’ right now… and rightfully so!”

The outspoken musician will be holding a press conference in roughly six weeks to officially decide whether or not to throw his hat into the political realm, and we can only hope he triggers the shatting of even more pantaloons by running – and winning – a campaign for the U.S. Senate in Michigan.

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