Little by little, the impeccable track record has deteriorated. Beaten back by poor quarterback choices. Faded by unexceptional draft picks. Undermined by flickering coaching choices. In totality, it has altered John Elway’s reputation from titanium-plated can’t-miss general manager to something less.

If we’re borrowing from Elway’s managerial manual – to something softer.

To be fair, Elway vaguely used that descriptor on himself last week before the Cincinnati game, responding to the Broncos’ sixth loss in seven games by announcing, “We got a little bit soft.” (Denver would lose their sixth straight, a 20-17 defeat to the Bengals.) This is assuming that when Elway uses the term “we” he’s leaving a generous amount of space for his own accountability. Which would be nice, since nobody else in the organization has the power to do it.

View photos John Elway is hoping a shakeup in the coaching ranks, namely offensive coordinator, will reverse the Broncos’ fortunes. (AP) More

Frankly, it feels a little more like some 1990s Jerry Jones vocabulary – using “we” to disguise failings that often require more of a “me.” But this is the benefit of Elway being a de facto owner/general manager. He can spread his manure over a wider swath of acreage. Everybody smells a little bit of the stench.

At some point, these losses will deliver the Broncos and their general manager into unavoidable transparency. And when that happens, Elway’s role in all of this will become unmistakable, even without a team owner to hold him accountable.

Yes, the Denver Broncos are malfunctioning. And John Elway is to blame for a sizable portion of it.

In a bottom-line business, that’s where it settles. It’s Elway’s show. This is his coaching staff. This is his quarterbacks room. Every cent of that salary cap is assigned in the manner he saw fit. There’s a whole lot of Elway’s “me” inside that softening “we.” And until he can fix some fundamental problems, that reality is going to become only more obvious.

In a way, that’s already happening. Privately, a multitude of league sources have pointed at Elway’s recent drafts, which have failed to fill the void after losing multiple high-value pieces following a Super Bowl 50 win. Interestingly, these same sources have drawn a line to departed general manager Brian Xanders, who was pushed out the door by Elway following the 2012 draft.

“John successfully recruited Peyton Manning, but he also won a Super Bowl with a lot of Brian’s guys,” one league source said. “But John just had to be out front for all the credit, and now you’re seeing how well he drafts guys without Brian.”

Without Xanders in the fold, Elway has made 38 picks since 2013 and produced a few solid starters – but zero Pro Bowlers. Meanwhile, his greatest successes in free agency continue to be the aging foundation added from 2012-14. And then there is the quarterback position, which has come to define the struggles of 2017, more so than any other problem on the roster.

In a way, quarterback may come to define how quickly Elway can dig himself out of the hole he has helped create. And it started with firing offensive coordinator Mike McCoy and elevating Bill Musgrave into the firing line. All with one crystal-clear goal: fix the quarterbacks. More accurately, Elway would likely be satisfied with Musgrave fixing just one QB. Even better if that guy is from the Brock Osweiler/Paxton Lynch tandem that Elway is most responsible for. And Musgrave will get an extra pat on the back from his general manager if the successful reclamation project is Lynch, whose mediocrity continues to accentuate Elway’s post-Peyton Manning deficiencies as a quarterback evaluator.

The signs have not been encouraging for Lynch to date, although the second-year QB was reportedly elevated to the top of the depth chart for Sunday’s game against the Oakland Raiders. If the signing of a middling Osweiler in September didn’t speak volumes about Lynch’s inability to process McCoy’s offense, his play in the remainder of the season will deliver a final word.

Story continues