From CNBC: Cream Capital will be selling off "Cream Dividend" tokens in November; these can be exchanged for ether, the value tokens of the Ethereum blockchain.

As a means of reassurance, the ICO will be protected by a digital coin standard. Coins will be usable via a debit card and the outfit apparently has ATMs setup in North Carolina. It's a bit south of Shaolin, but hey, who are we to judge. Oh, and as you might expect, the name stands for "crypto rules everything around me." Naturally. If you're intrigued and want to learn more, that's why this white paper (PDF) exists.