The Paralympics are the Olympics's oft-neglected sibling. Whether it's because we're all Olympic'd out, or because we're horrible people, it's hard to work up much excitement, especially since they start an entire month later. Maybe this will help.


This wonderful ad from Britain's Channel 4 has everything. Great music, great editing, and most importantly, great athletes. Completely unexpectedly, we found ourselves alternately moved and psyched. (Be ready for the smash cut at 0:41.) And maybe that's more the magic of TV than the magic of the Paralympics, but we'll take it.