It was only a matter of time before the Brandwatch React team fired up Brandwatch Analytics to examine the smart speaker data and determine which of the most popular devices is social’s favorite.

56.3 million smart speaker devices are expected to ship in 2018 and the market is tough, with Google, Amazon and Apple all offering up their own solutions.

Personally, I was put off getting any kind of voice assistant device after a colleague told me that Alexa said the cats speak to her while she is out of the house. My opinions aside, let’s see what social media thinks of the three big players.

We searched for mentions of Google Home, HomePod and Amazon Echo/Amazon Alexa on Twitter going back to 1 January 2018. Here’s what we found.

Smart speaker data: Which device is most discussed?

Competition for the “most talked about” award is tight between the Amazon Echo and Apple’s HomePod. Meanwhile, Google Home appears to be lagging on mentions this year.