The grass outside is turning green and growing, tulips are blooming, which means… ’tis the season to devour some Cadbury eggs. If you’ve turned on the TV recently, chances are you’ve seen the classic Cadbury bunny spot.

Cadbury Creme Eggs may be one of Britain’s most famous exports. In 1824, John Cadbury opened up shop in Birmingham, UK where he sold tea, coffee, cocoa, and drinking chocolate. In 1923, the company released its cream-filled eggs, but the Cadbury Creme Eggs that we know and love weren’t released until 1971.

The chocolate, creme, and fondant-filled eggs quickly became an Easter must-have (possibly nestled next to some marshmallow Peeps). Its popularity was helped along by the classic clucking bunny TV campaign, which originally debuted in 1982.

The campaign features a white Flemish Giant, one that clucks like a chicken and leaves behind those chocolate creme eggs. In the campaign, different rabbits and animals try out to be the next Cadbury bunny, but as the voiceover says, “Nobunny knows Easter better than Cadbury’s.”

The 1994 spot below still airs on TV today. According to iSpot.tv, this particular spot has aired a total of 21,197 times. A pig, lion, and cat all don some bunny ears to try and become the next Cadbury mascot, but really, there’s no comparison to the big, fluffy white Cadbury bunny.

And for those of you who prefer Cadbury’s Mini Eggs, here’s one for you too: