An American company has unveiled a new bacon-flavoured shaving cream.

The product, released by J&D's Foods, emanates the smell of cooked bacon while you shave.

PA/PA Archive

Martin Lee

The makers say the product should be used after a hot wash or before a date, and describe it as "high end, luxurious bacon-scented shaving cream", reports Metro.

Justin Esch, who invented the cream, said: "'Bacon is delicious, people get excited when they smell it. When you walk into a room don't you want people to be excited to see you?"

The self-styled 'bacontrepreneur' added: "There is nothing more powerful than the smell of bacon, nothing. Bacon is the smell of champions.

"Breakfast is the most important meal of the day and bacon is the best part of breakfast. Why not smell like it and be the best?"

The bacon-flavoured shaving cream sells for around $14.99 (Â£9).

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