The world didn’t discover Austin yesterday, even if it might feel that way sometimes. Our local tourism industry, booming roughly as long as the city itself, saw 7.5 million visitors in 1989, though three decades later we’re looking at a yearly count closer to 30 million. With a lineup of new towers downtown, the ongoing success of Aqua Fest, and a small music event known as South by Southwest beginning to attract national attention in the closing years of the 1980s, the city had plenty worth bragging about — and so, in the well-meaning interests of civic boosterism, Austin cut an album.

“Taking Pride in Austin,” a vinyl LP released in 1989, was a collection of cheesy soft rock cuts featuring anodyne lyrics about the strength of Austin’s local economy, the city’s ongoing growth as a wonderful place to live, and the unspecified bright future all this neighborly love would doubtlessly create — starting with the title track:

Taking pride in Austin

A special place to be

Building for tomorrow

Making history

Growing up together

Stronger every day

Taking pride in Austin

Believing all the way

Produced by local news station KTBC, now better known as Fox 7, between its eight songs the record features brief historical vignettes narrated by KTBC personalities Stephanie Williams and Neal Spelce — the latter anchor best known for his gripping coverage of the UT Tower shooting in 1966, but doing a pretty good job here too:

There was a chill in the morning air at a place called Waterloo on the banks of the Colorado River. One of the hunters that day was the president of the Republic of Texas, Mirabeau B. Lamar, and when he rode to the top of a tall hill, he paused, perhaps in wonder, because he saw spread out before him a beautiful location for a very special city — a capital city. A city called Austin.

— Neal Spelce, Taking Pride in Austin

The album’s suspiciously generic lyrics, which only occasionally use the word “Austin,” might have already clued you in that this project wasn’t exactly the labor of local love it appeared at first — the record, though sponsored by KTBC and a collection of local businesses, was actually a creation of Impact Broadcast Marketing, a now-defunct Nashville recording studio that cranked out “Taking Pride In…” albums for such glamorous locales as Cedar Rapids, Wichita, and “The Inland Northwest” with unsettlingly mechanical precision throughout the late ’80s and early ’90s.

And yes, though their boppin’ tunes are slightly adjusted for the necessary number of syllables in a given regional name, the song lyrics on each album are exactly the same:

Taking pride in the Inland Northwest

A special place to be

Building for tomorrow

Making history

Growing up together

Stronger every day

Taking pride in the Inland Northwest

Believing all the way

Sales of the Austin album, according to the record sleeve, supported the local Ronald McDonald House — though it’s unclear how much of a splash the project’s release even made, if any, since we can’t find a word about it in the newspaper at the time. Despite the assembly-line nature of its lyrics, the album’s historical narration and overwhelming goofiness makes it, if not a critical artifact of local culture, something you might enjoy throwing on at a party. Just make sure everyone’s in on the joke.

(Cheers to our good buddy Caleb for digging this thing up.)



“Taking Pride in Austin” is listed as the sole copyright of Impact Broadcast Marketing Inc. This firm is now defunct, and we’ve attempted to contact the remaining possible rights holders for permission to host the above material without success. TOWERS.net presents the digitized audio contents of this record for the transformative purposes of historical education and commentary, intentions we believe fall within the provisions of fair use law established by the United States Copyright Act of 1976. In addition to the inability of this album’s online availability to impact the market value of the work due to the defunct nature of its original copyright holder, existing precedent can be found in coverage of other “Taking Pride In…” albums, the full audio contents of which are common on platforms including YouTube with no apparent copyright challenges presented to their respective hosts. That being said, I don’t have any money, so if you’re thinking about lawyering up just send me an email first and I’ll take it down.