News, views and top stories in your inbox. Don't miss our must-read newsletter Sign up Thank you for subscribing We have more newsletters Show me See our privacy notice Invalid Email

British-based Wileyfox has posed an interesting offer to potential customers - a massive discount on the upfront cost of a smartphone in exchange for more adverts.

The mid-range Wileyfox Swift 2 and Spark handsets will see discounts of up to 42% on their price tag if users sign in to the new "Add-X" campaign, which shows big, bold adverts on the phone's lock screen.

So, for example, the Swift 2 Plus will drop down from £189.99 to £119.99 with the Add-X feature included.

The adverts and offers are tailored to the phone's user in the hopes they'll actually be useful rather than just a nuisance.

The adverts don't take up the entire front of the phone and users will still see important things like notifications and the date and time.

But you won't be able to ignore them.

Michael Coombes, CEO of Wileyfox said: “At Wileyfox we’re committed to shaking up the competition again, to give our customers the best smartphone for their budget.

"And with Add-X we’re smashing expectations at an even higher level reducing the costs across our range upfront, while also giving the consumer even more ways to be “wiley”."

Examples of offers could include a discount or a preview of a sale – all selected to provide Wileyfox customers with brands, products and services they would want to see.

Not only that but over time through the proprietary AI and machine-learning technology, the “Add-X” platform adapts to their behavior and learns to serve the user with more of the brands and offers they are looking for.

Advertisers on the Add-X platform currently include Dominoes, intu and Ministry of Sound, among others.

Smartphones with the Add-X feature are for sale on Amazon, Carphone Warehouse and directly from Wileyfox itself .