The location, at the southeast corner of 23rd Street and 10th Avenue, is a place where restaurant dreams are made and dashed, sometimes within a single year. Four restaurants have come and gone from the corner in the last dozen years.

“We believed that the location, the proximity of the High Line, all these things were great assets for our business,” said Jonathan Moldovan, a partner in the franchise along with his twin brothers, Petrous and Brice, and sister, Elisabeth Dufeu. “We figured we might as well get as much blessing as we could.”

In most neighborhoods, there is at least one jinxed location where  despite ostensible ingredients for success like foot traffic, decent food and even a successful place next door  no one can seem to make a go of it. The dining blog Eater.com even published a list this year of 11 locations it deemed the most cursed, including the Chelsea corner, a spot at Fifth Avenue and President Street in Brooklyn that turned over four times in about three years, and a space on Avenue of the Americas in TriBeCa where three different restaurants operated in little more than a year and a half.

“Sometimes it’s the landlord or the infrastructure in the building,” Robert W. Walsh, commissioner of the city’s Department of Small Business Services, said. “In some cases it’s the accessibility or ability to get there from primary routes.”