Russell, 34, knows whereof she writes. She accompanied her husband to the remote region of Jutland when he relocated from London to work for Lego back in 2013. By her own admission she couldn’t have placed Denmark on a map and knew little about its culture and even less about its language. But bit by bit, she discovered that not only was there more to Danish culture than Nordic Noir and knitwear but that the underlying philosophy of the country as a whole was worth examining and indeed emulating.