Crypto is taking over text messaging UTRUST Follow Jan 9 · 2 min read

EZ4U is revolutionizing the text messaging and WhatsApp based communication market, and we’re in for the ride

Any reader of this blog knows that one of our overarching themes is adoption. Cryptocurrency’s potential is infinite, as long as it’s utilized by real people running their normal lives. This is why, whenever Utrust makes a strategic decision, and aims at a new market, the ideal of serving the needs of the community we’re building around us is a guiding principle. We want people to adopt these solutions and use our products not because it’s trendy, or because the tech is awesome (even though it is), but because it makes their lives easier, more practical and more productive.

Guided by these values, we are thrilled to announce a new merchant, that will be joining our growing portfolio, EZ4U. EZ4U isn’t just an exceptional company, that’s doing truly valuable work, they will also allow us to enter a market where we didn’t have a presence, the SaaS (Software as a Service) market.

In the words of our CEO, Nuno Correia:

“Our mission isn’t simply to create the best products for our customers. We are building a community, trying to improve on how people lead their lives. For Utrust to enter the SaaS market, and with a partner as great as EZ4U, is a big step in that direction”

EZ4U creates personalized solutions for every customer, helping those who hire them to communicate via mass text messaging or WhatsApp campaigns. Their solutions are varied, and range from web disseminated SMS campaigns, with automatic mechanisms, to WhatsApp conversational flows custom built to order. Now, with Utrust, EZ4U will be accepting crypto payments, which will allow the customer to purchase company “credits” which they can convert into services. As for any other Utrust merchant, Bitcoin (BTC), Ethereum (ETH) or our very own UTK will all be available as payment options, not only via Utrust Pay, but also at the tip of your fingers with the Utrust Wallet.

Vasco Vinhas, EZ4U’s CEO, explains:

“This partnership with Utrust will open the doors to the future of online payments for us, since it’s a pioneering mechanism that will add value for our customers on a global scale.”

This is our vision of the future. To make payments easier, more intuitive, cheaper and safer, not just for every one of us as individuals, but also for businesses and institutions, making access to exceptional services like the one provided by EZ4U seamless and simple. One day, most payments will be made with crypto. This is our vision. In the meantime, the money of the future is already here, and we are building a portfolio with the best in the world, so that Utrust customers and friends can live it a little earlier than everyone else.