Adidas has apologised for sending out a marketing email praising customers it said "survived" this year's Boston Marathon.

The subject line of the email, sent on Tuesday by Adidas Running, read: "Congrats, you survived the Boston Marathon!"

Customers reacted angrily on social media with one Twitter user writing: "Hey @adidas, not the best choice of words for subjects for email blasts to your members, you think? #BostonMarathon #BostonStrong #changeit."

Image: The apology tweeted by adidas

In 2013 three people were killed, and more than 260 wounded, during the annual running event when two bombs exploded near the finish line.

The sports company quickly apologised, saying it was "incredibly sorry" for the "insensitive" subject line about Monday's race.


At least two survivors of the 2013 bombing participated in this year's event.

Adidas' full statement said: "We are incredibly sorry.

"Clearly, there was no thought given to the insensitive email subject line we sent Tuesday.

"We deeply apologise for our mistake.

"The Boston Marathon is one of the most inspirational sporting events in the world. Every year we're reminded of the hope and resiliency of the running community at this event."