Over the past year there’s been a rather reliable meme used throughout the #GamerGate campaign and it’s called “Full McIntosh”. It’s used to describe a state of being where someone goes off the rails and makes a comment so ridiculous that there’s no other way to describe it other than saying it’s “Full McIntosh”. Well, Direct2Drive is no slouch when it comes to hip social media terminology, and they decided to dive into the shenanigans by promoting a #FullMacintosh sale over the course of the weekend for Mac games.

Direct2Drive made the tweet recently to promote a sale on Mac games that they’re having over the course of the weekend between November 20th and November 23rd. You can check out the Tweet below, which received a whole lot of love.

Catch the tweet before it gets deleted or removed after some SocJus individuals attack them for enabling “muh soggy knees” or some other ridiculous claim.

In fact, the original #FullMcIntosh meme started due to all of the over-the-top claims, accusations and purported silliness that filled up the social media meta-verse over the past year. Things got so bad that some of the more mind-boggling quotes were captured and compiled in an image that you can check out below.

Now some of you might be wondering who this McIntosh fellow is. He’s basically the writer and producer for Feminist Frequency. His real name is Jonathan McIntosh, and most of the misinformed and false claims that the YouTube channel is known for making about video games comes from Jonathan McIntosh, who has a Twitter archive full of cringe-worthy comments regarding gender, “toxic masculinity” and violence and sexism in video games.

A lot of the effigies, memes, comments and virulence aimed at Jonathan McIntosh comes from his constant poking and prodding of the gaming community to draw a reaction from the reactionaries. In a way, he’s like the ultimate troll. He also put together the following video talking about the 25 invisible benefits of being a male in gaming.

One of the worst things about it is that they disable the ratings and turn off the comments so people can’t offer them corrections or notify them that some of what they’re saying regarding some games are patently false.

Nevertheless, the stonewalling of communication and the constant spewing of troll-worthy comments toward the gaming community netted Jonathan McIntosh enough ire to make into Urban Dictionary for the Full McIntosh entry. A website also popped up detailing some of the more ludicrous things that McIntosh has stated, all archived and screen capped for your pleasure, set to some nice chill out music. You can visit the website at TheFullMcIntosh.com. There’s even a neat little music video about going Full McIntosh, too.

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Nevertheless, getting angry at someone trolling professionally is exactly what they want. Trolls crave attention like toilets crave feces.

The best way to go about your life is to go #FullMacintosh and grab some games while they’re discounted over the weekend. Direct2Drive have also noted that some of the discounted Mac titles also work with the PC version of Steam, so there’s some carryover even if you don’t own a Mac.

You can check out all the discounted games during the #FullMacintosh sale by visiting the official Direct2Drive website.

And always remember, it’s okay to go full Macintosh just don’t go full McIntosh.