The ICO landscape is unforgiving for upstart cryptocurrency projects, with nearly 50% of all projects failing before or immediately after their ICO in the past 12 months. Adding to the saturated market, government regulators are now beginning to eye stricter regulations to curtail the all-to-common fraud that is plaguing the space. Now more than ever, it is essential for cryptocurrency projects staging ICOs to perfect their branding and marketing strategy to assure proper community development and investor interest leading up to, and immediately after, a token sale.

A strategy of growing popularity is the use of airdrops leading up to an ICO. The idea is simple: a cryptocurrency project gives away a small percentage of their tokens for free to members of the larger crypto community, usually for completing a task like joining the project’s telegram. Ultimately, this works to build brand awareness and kickstarts the project’s community growth.

While the number of tokens an investor receives in an airdrop is not necessarily substantial (usually amounting to a few dollars), it offers the opportunity to “try out” a project before making a larger investment. By having some skin in the game, investors can look to learn more about a project’s technology, get a feel for its community, and maybe even try out its product. You can think of airdrops as a free sample of sorts, and smart investors look to collect as many as they can.

Airdrops provide a win-win situation for both projects and investors. Given the significant impact that they can have on project awareness, we decided to build our own platform to help our community discover their next best investment.

SludgeFeed’s brand new newsletter, Hashed, is partnering with premier cryptocurrency projects to deliver token airdrops directly to the inbox of our subscribers. These airdrops are carefully curated to only include projects we believe to have potential, where even a small amount of tokens could amount to a substantial holding long term.

Starting on March 5, airdrops will be added to Hashed randomly and will be available for only a limited time when they are dropped. So, readers need to make sure they check their inbox daily!

In addition to airdrops, Hashed subscribers receive:

An aggregated rundown of the major news stories from the previous 24 hours.

Exclusive content, including detailed highlights of our favorite projects.

Free stuff! Including coin and apparel giveaways.

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