CLEVELAND, Ohio -- The "onesie" for baby girls was intended to be cute and funny. It was a perfect shade of plum, with bright white letters across the front reading: "I HATE MY THIGHS."

The uproar started when New York University employee Jason Evans noticed the body suit for sale while shopping at the NYU Bookstore and took to Facebook to express his displeasure. Evans' post quickly drew over 8,000 likes and 17,000 shares. Then, it made international headlines. And then, the bookstore, having also received several calls, removed the offending items.

Now, Lakewood graphic artist and clothing designer Kris Williams has jumped into the fray and offered a solution: T-shirts for baby girls from her company This Girl's Tees carrying messages like "This Girl Kicks Hard" (with the image of a soccer ball), "This Girl Takes Risks," "This Girl Likes Math" and more. Within 24 hours of Williams contacting the bookstore's director, she had an order for her clothing with empowering messages for infants, youth and women.

This is only the latest controversy to erupt over messages on clothing. It follows such designs as Holocaust inspired pajamas from Zara, a vintage faux bloodstained Kent State sweatshirt from Urban Outfitters who also produced the "Eat Less" T-shirt for girls.

The common thread is that messages a clothes maker clearly thinks are funny or ironic -- a company called Wry Baby produced the "fat thighs" onesies -- is taken a completely different way by consumers.

In the case with the NYU Bookstore, the employee's disgust was exacerbated by the baby boy's onesie -- deep blue with the message "I'M SUPER" surrounded by shooting stars and with an attached fluttering cape.

Williams first heard of the controversy when a friend shared with her Evans' Facebook message. Williams then shared it to her business Facebook page called This Girl's Tees.

By the next evening, she emailed Philip Christopher, Senior Director of the bookstore. This is what she said:

Greetings,

I just want to verify whether or not this onesie is currently stocked in your bookstore. If so, please consider more appropriate apparel for young women and girls. Do you have any idea what message this sends to EVERYONE who shops in your store? Do you have any idea what this says about NYU? You can do better. Much, much better.

She went on to introduce her company, This Girl's Tees and said, "If gender equality is ever possible, we need to start by affirming that girls are deserving of that equality." She received a response within 30 minutes. By 10:00 a.m. the next day, she got a call from the store's buyer who placed the order.

Williams worked in the corporate world as a graphic designer for a decade after graduating from Kent State University in 1996. She went back for her master's in Education, taught third grade at Laurel School and then started her own design firm called Tiny Desk Design, so that she could stay home with her children.

This Girl's Tees was conceived as Williams noticed how few clothing options were available with messages that reinforce the wonderful things girls are capable of. She wanted to create apparel that celebrated girls and women. Her T-shirts are available in sizes from infant to adult.

For a month in 2013 she ran a Kickstarter campaign to help fund the first run of shirts and get them to the marketplace. She was fully funded in the first week. She launched her online Etsy store in 2014.

"How I make my shirts is nearly as important to me as the messages they convey," says Williams.

She uses the locally owned and operated 717 Ink print shop in the Screw Factory Artist's Studios in Lakewood.

She buys the shirts from U.S. manufacturers American Apparel and the Bella USA. "Overseas production might be a faster way to pocket profit, but to me, where these shirts are made and printed is more important," Williams says.

In addition to running her Tiny Desk Design firm, creating and selling This Girl's Tees, she also paints and sells fine art prints for nurseries and children's rooms under the brand name We & The Bean, available at weandthebean.com.

You can find Kris Williams' apparel at her Etsy store, thisgirlstees.etsy.com. This Girl's Tees are also on Facebook, Instagram, Pinterest, Twitter and now, the NYU Bookstore.

Do you think the "I HATE MY THIGHS" onesie is funny or body-shaming? Tell me in the comments below.

