Trump’s Media Team Is Holding Him Back — How To Create The Narrative

Trump needs to change how the narrative is made and that can be done for pennies on the dollar.

Earlier this month, one of the points I talked about was expanding on what Mike Cernovich had been mentioning — that Trump needed to be creating content. Right now, Mike is right on the ball with Trump needing to create the narrative for the media.

One of Mike’s points is this:

Trump can set the news cycle by linking to articles. He should be linking to articles about the Awan Brothers, Anthony Weiner, and other vile and corrupt Democrats.

I’d take that one step further and actually create the content from within your administration that is not being talked about with regards to your administration. I think pushing stories from his Twitter account as well as having those within his administration Tweet the same articles is necessary but his administration can be the content creators.

Pushing Content You Want To Be The Focus

Trump can link back to whatever article he wants to be the focus for the media. The media focuses on what he Tweets. They focus on what his administration Tweets. They analyze every single thing he says. Why not use that to your advantage? You can create the narrative.

Just like with Russia, Trump could be linking to people like John McAfee who destroys the Russian narrative and explains it so even someone who is inept at technology can understand. This isn’t linking to someone like Alex Jones. People have a preconceived notion about him. But John McAfee? Well, he’s the anti-virus guy. He must know something on topics such as hacking and malware. Force the media to focus on it. You don’t even have to say anything in the Tweet, you can just link directly to the article or video.

There is no reason Trump and a media team could not be doing this. We’re talking about pushing an agenda for the media to focus on. Right now, the media is pushing the narrative and Trump has been on defense the entire time. It sets the tone for the news coverage. You don’t let the media drive the narrative, you drive the narrative for the media.

One of the articles I thought would have been an amazing highlight was this article from the Daily Wire. It linked to all the Washington Post stories where their sources were completely debunked. He could have forced the narrative to focus on how their anonymous sources lied. That would be a massive blow to the Washington Post’s credibility. What did we get? Silence.

Creating Content With A Separate Media Team

This was one of the aspects I’ve focused on and I will continue to believe this is where Trump can shine. The left uses outlets like ShareBlue and Correct The Record, among others, to push the narrative. They give talking points to the left and the media. Now, for Trump, I’m not talking about a new political organization, I’m talking about people working within Trump’s media team creating content to be pushed to news sites.

As we know, the overwhelming majority of the media is not on Trump’s side. Knowing this, why not force them to be on your side without even realizing it? You create the narrative for the media. You create the talking points. Cernovich has it right when it comes to the press briefings and so far, they are working against him rather than helping him. Your own team creating content to push to the news sites? The possibilities are endless.

What would FOX say to one of Trump’s media team providing them an exclusive story? They would jump at an opportunity to get clicks for that ad revenue. They would love to have it be part of their news cycle for ratings. They’re not going to turn it down because they dislike Trump or need to paint him in a bad light. You don’t give them the chance to do that. If FOX was able to get a story and design their news around it before it broke to the rest of the press, they would not refuse.

Let’s say there was this new and wonderful policy change that was going to happen from the Trump Administration. It wasn’t set to be public until the next day. But someone from Trump’s media team contacts a FOX reporter and gives them the exclusive on it. Let’s say this new policy change was going to be an executive order and all they required was 5 minutes of air time to explain it? Would FOX say no? I give FOX as the example because let’s face it, screw outlets like CNN and MSNBC or CBS. They’ve earned the right to be in the trash can as of lately. You go to pro-Trump outlets first and when the leftist media begs, you give them a nibble.

The same could be to an article pushed to a news site. Would the Gateway Pundit say no to an exclusive story that would be shared all over social media? No, they would love it. It brings in traffic to their site and then it forces the mainstream media to talk about it. What would the left talk about? How Trump gave an exclusive story to the Gateway Pundit and shining a massive spotlight on them. You need to start out by going to outlets that will be pro-Trump and not twist the narrative or not report on specifics of a story. We already know those at CNN will never cover all the facts. They cover just what they need to for their narrative to still be relevant.

How Would This Be Done?

Accomplishing this is a lot easier than one may think. You can have one person per department within the Trump Administration. They would be working hand-in-hand with each department. Examples are the Department of State, DoD, HUD, Energy, EPA, etc. They would be making sure what’s going on in each of these departments is getting reported on. They would be the ones providing access to the news organizations.

But Jason, they already have journalists, reporters, and those in the press already assigned to these departments. So? What’s your point? They clearly suck at their job or we’d know more information of what’s going on in the Trump administration. Perhaps they purposely don’t report on topics that would be cast in a favorable light? They could also report on something and change the narrative and leave out information to make it so it has a negative tone. Think about that. Why do we want to give this kind of access to those individuals and organizations? They only care about pushing their agenda. Besides, they are the press, you are working for the administration and would have direct access to the information. You would be their go to person at the end of the day.

You would have maybe a few people at the top where they would be the ones working directly with the Press Secretary and other parts of the media team. Everyone else would be assigned to their own departments to make sure what’s going on is getting out to the public. These individuals would have special access to those within the departments. They would be able to get direct contact as to what’s going on that would be newsworthy. Everything they would have access to would be going out to the press so they don’t need any special kind of access to information.

You would also need to have a few people assigned to the President and Vice President to report on what they are doing. I don’t mean the Press Secretary. I mean someone who is working directly with the press to get out information about the President and Vice President as soon as something happens or is going to happen. I’m not talking about taking away the responsibilities of the Press Secretary and his/her team. But there is a problem when Trump can admit that his own Press Secretary and media team cannot keep up with him. You obviously need to overhaul how things are done if you are working quicker than your entire media team can keep up.

Trump needs to drive the narrative. Until he does some major overhauls to his media team and gets rid of every leaker, every neocon/establishment pick not supportive of Trump, and every Obama holdover, the media will be driving the narrative. The majority of the media are on the left. They hate Trump and will do and say whatever they can to make sure he is painted in the worst light possible. You don’t want to give them that opportunity. You want to be the force that drives the media.