Story highlights DJI dominates the market, producing over 70% of all consumer drones worldwide

Laxer regulations in China means it's easier for DJI to test drones

Drones are being used in a wide array of industries from logistics to the media

(CNN) Time and time again we hear that distinctive buzz.

It seems these days, anyone -- with a few hundred dollars to spare -- can be a proud owner of a small, recreational unmanned aircraft.

And when you hear that telltale hum, it's more than likely from a camera drone made by China's DJI.

The company behind the sleek Phantom is the leader in consumer drones with well over 70% of the global market

"We innovated with our Phantoms, with our drone line and with our professional line of cinema equipment," DJI product manager Paul Pan tells me at company headquarters in Shenzhen.

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