Our Brands Tayto Snacks represents the most iconic snack-food brands in Ireland including Tayto, Hunky Dorys, King, Hula Hoops, KP Nuts, Perri, Rancheros, Skips and Meanies. Combined, these brands have a leading market position representing an almost 50% share of the Irish snack-food market.



Our brands have great heritage and a unique relationship with Irish people, which we cultivate through our advertising campaigns, in-store activations and in the digital environment.