On the occasion of the announcement of the availability of my restaurant marketing book Selling Eating: Restaurant Marketing Beyond the Word “Delicious” on Kindle, Nook and iBooks, I present this flow chart from its early pages.

Over lunch conversation a couple-three weeks ago I learned from the CEO of a 22-unit casual dining restaurant chain that this chart is not easy to get through honestly, and can domino into a series of uncomfortable questions. Just so you know.

Feel free to share it with anyone you think can stand to look at it.

A few remarks that follow this chart on page 7 of the book: