In the digital race where Facebook, Twitter, Instagram, WhatsApp, Tumblr are knocking at the door, are you ready to embrace the digital transformation?

More than a billion individuals or consumers use social media platforms for expressing their views customer views and expressions play an important role in influencing and shaping the product and services, and the best of it can be achieved through sentiment analysis.

Brand Advocates

Social listening and sentiment analysis are two main important and ever-expanding consumer generated content sources which help markets and businesses to get correct insights. About 70% of consumers, which is three fourth of total buyers, observe the reviews and ratings of a product before buying.

Highly expressive buyers have the potential to manipulate the sale of a product or a service. Customers are likely to leave a feedback, negative or positive, in form of reviews and ratings. The information collated is then useful to companies in improving their products and services, brand reputation and help them run that race to become market leaders.

You as an organization can utilize positive feedbacks to highlight and promote good reviews, whereas the negative ratings to increase customer retention. These feedbacks, if used correctly, work as brand advocates and can work towards increasing firm’s revenues.

The Benefit of Social Noise

Social listening and sentiment analytics empowers your organization to access digital conversations across the web and also make sense of that social noise about your product or service. In the last decade, it has proved its worth by showing definite signs of improvement in organizational growth and ROI.

Depending on advanced technologies like machine learning or AI is fine, but accurate analysis definitely requires human intervention. It is an opportunity to better understand and engage customers, manage threats to your brand, and gain insights about their market and competitors.

Do you need help to correlate your business performance with sentiment analysis?

Read more: https://www.linkedin.com/pulse/its-high-time-companies-acknowledge-social-media-power-shivalker/