Less Traffic

If suddenly one fine morning you see that the website traffic has gone down by a huge size, then it could be a sign that somebody has infringed with your site. The Google Analytics reading is something that is worrying then it is better you check if the website is not hijacked or redirected to some spurious website.

There is a Google safe browsing tool which alerts the visitors when they end up on a dubious website, so sometimes when your website is hacked or hijacked, this tool alerts the user beforehand, and thus your Google Analytics shows the bounce rate on the high side. Sometimes the website might end up being blacklisted, in that case, you need to check with the WordPress Security.