Matt O'Connor set out to reinvent gelato ice cream and opened his version of an ice cream boutique called The Icecreamists in Covent Garden, London.

In an interview he said the concept was aimed at 18-30 year old women, but ever since he began selling a flavor called "Baby Gaga" at the end of February, 2011, O'Connor's ice cream is getting attention from every single demographic, including some fetishists, and has even pissed off Lady Gaga due to the closeness of the ice cream to her own name.

The flavor is a mix of Madagascar vanilla pods, lemon zest and breast milk. 1 serving goes for 14 pounds or about $22.50.

Despite the initial "yuck" factor, the organic flavor sold out fast. Several skeptical people complained about the potential health risks of using breast milk (the spread of diseases like hepatitis or even byproducts of drugs or medicines) and it was quickly confiscated by the Westminster City Council.

However, they tested the breast milk (even though it had already been screened) and found it to be totally safe.

O'Connor paid the 15 mothers who contributed to the first batch of "Baby Gaga" 15 pounds per third liter. He claims that his breast milk is organic and free-range (Jesus Christ, we sure hope it is) and that it contains beneficial qualities such as being low in fat and sugar and that even people who are lactose intolerant can eat it.

Now that the flavor is back on sale, will breast milk ice cream become a worldwide flavor? Will there be farms for milking women's breasts to provide for the insatiable demand? Will this lead to the coining of the term MILE (An eating derivative of MILF)?

Not if Lady Gaga has anything to do about it. The pop culture queen actually sued the ice cream parlor for "riding the coattails" of her fame and called the breast milk flavor "nausea-inducing." Hey, some people I know won't even try sushi, so breast milk ice cream really probably isn't for everyone.

In an official response posted on the Icecreamists website blog on March 4th defending himself, O'Connor said that the flavor was called Baby Gaga because "gaga" is one of the first words uttered by an infant. He also said the costume the Icecreamists use is in reference to Madonna's conical brassiere from her 1990 Blonde Ambition tour. So not only are they saying that the word Gaga obviously existed before Gaga was famous, but that Madonna actually did a lot of the crap she did first (which are both true.)

He then used Lady Gaga's argument against her, stating that "for someone who has plagiarized and recycled on an industrial scale, the entire back catalogue of pop-culture to create her look, music and videos, she might want to re-consider this allegation." BURN.

O'Connor is ready to take Gaga on in court, boasting that he'll "lick" her and has applied to register the trademark Baby Gaga.

Check out Matt O'Connor's response to Lady Gaga calling the product "nausea-inducing" here.

The Icecreamists have perhaps had the most success and publicity with using breast milk in human history, but others have indeed tried it before them.

In 2008 Hans Lochen, a restaurant owner in Switzerland, served dishes like breast milk lamb curry to his friends and got great feedback but when he tried to include the dishes on his menu he was shut down by the Swiss government.

In another case reported by the UK paper The Sun in 2010, a mother said she cooked with breast milk often because it's "sweeter and slightly oily" compared to cow's milk. She used her extra breast milk to make cheesecake, cupcakes and lasagna for her family.

How are you going to use your (or your mom's/wife's/girlfriend's) breast milk today? And now for the actually disgusting delicacies...