It’s Sunday morning, and, dressed in her finest, Miss Moco, 33, arrives at Gladstone Hotel at 11 a.m. sharp. In heels, she stands at 6’5, and as she exits her Uber and strides through the hotel doors, turning heads, she’s greeted by a packed house, all there to see her.

People of all ages, genders, race and orientation fill the Melody Bar on the hotel’s main floor. It’s time for Drag Brunch, a weekly fixture since November 2018.

Miss Moco (who goes by Adam Moco when not in drag,) spends the first half hour going table to table mingling with the guests to get a feel of who the audience is. She finds out if anyone is celebrating a special occasion —birthdays, anniversaries, bachelorette parties —and if there are kids in the audience, she checks in with them to see if they have any questions about drag, what their favourite song is and if they want to come up on stage.

After she’s said her hellos and gotten a read of the room, she struts on stage, mic in hand, gets the crowd revved up by introducing herself, then selects her opening song from the music on her cellphone.

And with that the show has begun.

Most people in the audience are eating and drinking —whether it be Miss Moco’s signature drink; fresh grapefruit juice and prosecco —or coffee or eggs. But it’s hard to take your eyes off her.

Whether it’s pulling her famous move, a “wig snatch,” (pulling off her wig to reveal another one underneath), or doing a handstand up against a passing streetcar (yes, that happened) outside the hotel on Queen West, she’s here for your entertainment.

Zoe Scolnik, 17, is without a doubt one of her biggest fans, and hasn’t missed a show since she started coming at the start of the summer. In fact, she came for the first time – after hearing about it from a teacher at her high school – for Father’s Day with her dad and sister, and after that she spoke to her boss at Starbucks to book off Sundays, specifically so she can attend.

Scolnik, who is a full time student and part time barista, is unable to attend most drag shows in the Village and around the city, because she’s underage.

“That’s the best part of drag brunch is that children can come. Families can come, because they’re generally up early. I find drag brunch to be more open to everyone. Hetero couples generally wouldn’t be going to a gay bar where typically drag is going to be. Drag brunch doesn’t have this ‘it’s only for gays,’ it’s for everyone. I love the inclusion aspect of drag brunch that everyone can come. Drag is so fun and I love performing, so why not perform for everyone?” says Miss Moco.

Scolnik saves up her tip money each week, then goes to the bank before brunch so she can get $5 bills to tip Miss Moco throughout the performance. “I look forward to this at the end of every week. It makes me happy and it’s so wonderful. It’s a weekly ritual and I’m happy to spend my paycheque here,” says Scolnik. She books a reservation at the start of each week on Open Table, and gets to the venue early so she can settle in, have breakfast and catch up with whoever joins her that week. But when the show starts, all talking stops and she gives it her undivided attention.

She was there when Cate Blanchett – who was in town filming Mrs. America - showed up with her kids and mom last month to catch Miss Moco’s show.

Drag brunch is nothing new in Miami and New York, but Miss Moco was one of the the first to bring it to Toronto’s west end. She credits fellow drag queen Erin Brockobic, who was one of the first in the east end. The two are friends and often make cameos at each other’s shows.

And it’s expanding: Nicki Laborie, owner of Bar Reyna will host drag brunch in her Yorkville restaurant starting this month.

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“Our team loves the fun vibe of drag culture and so we decided to test it out at Bar Reyna. And since Reyna translates to ‘queen’ in Spanish, it’s perfectly fitting, no?”

It will be held from 12-4 p.m. on the last Sunday of every month. The stars of the show are Priyanka and Juiceboxx who are well known for their performances at Crews and Tangos in the Village.

But restaurants and hotels aren’t the only ones to pick up on the drag brunch trend. Next month, to celebrate their one year anniversary, hayu Canada – NBCUniversal internationals streaming service that caters to reality tv fans – is sponsoring the THYRST drag brunch, also at Gladstone Hotel, which will have Real Housewives of Orange County’s Kelly Dodd as a celeb guest.

“It’s not an original idea, you just have to put your spin on it and that’s what will make it a success or a flop,” says Moco.