Powered by Metaverse, Leblock is a kind of gaming asset registered on blockchain. It aims to become the Lego on blockchain. Leblocks come into different scarcities and five colors, each block has its own characteristics. Leblock App provides channels for participants to acquire, consume, exchange and increase the value of their Leblocks. Currently Leblock only has their official information in Chinese. English website will be available soon.

Left: Leblock founder Song Yang; right: Metaverse founder Eric Gu

Recently, the founder of Leblock Song Yang had a brief interview with Metaverse founder Eric Gu, during which they talked about the blockchain gaming industry Leblock. Here is the recap article published on Leblock official account:

Eric Gu: digital currency guru, blockchain expert, and co-founder of ViewFin. At present Eric works on cryptocurrency consultation. He is the CEO of Metaverse and Chairman of Metaverse Foundation. Metaverse focuses on developing the underlying technology of blockchain. It is the first to propose the concept of BaaS (blockchain as a service) based on the public blockchain and carry out the development and application of digital identity and Baas.

Eric Gu and Metaverse should not be strange names to Blockchain insiders. Metaverse is a decentralization project based on blockchain technology. It is the leading public blockchain in China. The Metaverse ecosystem includes smart assets, digital identities, and value intermediaries. It aims to build a smart properties network and establish an open digital value circulation system. What metaverse aims is landmarking for China’s blockchain industry.

Eric was more talkative and easy-going than I have imagined when we first met. The interview was a great conversation and exchange of thoughts. Eric is not only a seasoned blockchain expert, but also has profound insights for the game and entertainment industry.

Below are the questions and answers of the interview:

Song: Eric, what have you been doing recently?

Eric: I have been “holed up” in my company recently. My aim is to deliver the best products. And for that I believe good entrepreneurs must be good product managers as well. A company’s products must satisfy and impassion its CEO. When we have make those products, I will be diligently working on further stages of improvement.

Song: What will you do when you “holed up” again?

Eric: I will try to think through some issues. There has been a lot of noise in this industry and we are also affected. I want to think through some issues and go back to my original goal. How about you? Leblock is a good project, I am optimistic about blockchain games.

Song: As what you have mentioned about the industry, we have the same feeling. Eric, what’s your opinion about blockchain games?

Eric: It is very interesting. I first knew blockchain games in March or April of 2014 when a game impressed me a lot. If I had started developing blockchain games at that time, imagine what would have happened. However, it was not until early this year that I realized the underlying value and possibilities of the original assets of blockchain games. The idea of Leblock project is ahead of our time and it coincides with the ecosystem that Metaverse is trying to build.

Song: What’s the role of blockchain in the game industry?

Eric: It provides a concept, namely, equal value for virtual properties and real-world properties. Under this concept, we will change the way we play games and our perception of games. We may reach the time when game becomes another real world. Changes take time and now we start with the concept that everything in the game is valuable.

Song: What about digital assets in blockchain?

Eric: ‘Ready Player One’ is a recent movie hit. In the movie, people are willing to take out their deposit to buy online game equipment and then cash their equipment. This is how digital assets are defined in the movie. People are willing to hold virtual assets instead of real world assets in the movie. We might see similar change in real world in 10 years.

Song: Eric, there are a lot of controversies over what counts as a blockchain game. What’s your opinion?

Eric: You mean decentralization and semi-centralization? I think Leblock is quite good. Fundamentalism exists everywhere and the same applies to bitcoin and blockchain. I am never a fan of fundamentalism, and I think everything that exists have their values. Blockchain is not all about solving the trust problem. Virtual identities, virtual assets, and other things that can be used to solve unique problems also reflect the value of Blockchain.

Song: So what kind of problem is blockchain addressing in the gaming industry?

Eric: Blockchain incorporates concept and technology. Leblock is following the concept of blockchain. Digital identity is defining the development of blockchain industry since it enables game players to own their digital identity. I think it’s a very courageous step and it maybe a standard practice for future games. Blockchain is not only a game, it’s a fintech product and you must be cautious about technical issues.

screenshot of Leblock’s game built on Metaverse platform

Song: Apart from some attempts in technology and ideas, we also pay great attention to the cultural attributes of our products. Lego has a global influence and Minescraft is the online version of Lego. What we want to be is the blockchain version of Lego.

Eric：I think that’s a good direction.

Song: The word metaverse is typically used to describe a collective virtual shared space. With such cultural connotation in the name, does metaverse have any plan in the cultural and entertainment industry?

Eric: The cultural and entertainment industry is very important. Cultural attributes are necessary for the blockchain industry. Our team is closely following how to expand our business in this field and will certainly invest in the most promising projects.

Song: Eric, what’s your view about applying blockchain in games?

Eric: It reflects blockchain’s underlying concept and deepens public’s understanding of blockchain which are both hard to achieve. It is a brand-new thing and we should encourage new attempts. Even in the face of hardships and obstacles, Metaverse stands ready to lend a helping hand and make progress together with others in technology or other fields.

Song Yang: Any suggestions for Leblock’s supporters?

Eric: To all Leblock supporters, what you are doing is great and amazing. Please continue to support Leblock, improve yourself with Leblock’s progress, and real creators in the blockchain world.

From Eric, I realized that no one can succeed out of sheer good luck. He is a profound thinker with a consistent passion to think over the current lifestyle, ideologies and philosophies. Leblock is prepared to explore more possibilities in the future with all our supporters.