Storyboard to Commercial: Richard Row for Mio ‘Changes’

One of the only Youtube commercials I’d actually leave on (as opposed to toss my laptop into the garbage bin) when it comes on; the series of Mio’s commercials were hilarious. Seeing the original boards for the commercial also reveals a few jokes that didn’t make the cut.







The campaign was conceived by copywriter Alexis Bronstorph, Troy Palmer and Art Director Mike Lee at Taxi2 in Canada. Directed by Benji Weinstein (Steam Films). Till date it’s been seen over a million times on Youtube. I’ve left in a few screenshots for comparisons as it’s interesting to see what was left in and what was cut. Enjoy!









Take note of how well the storyboard sells the idea; Richard did a really great job of bringing the crazy ideas of the agency to life. Its a great example of why it’s a good idea to invest in a good illustrator for presenting ideas. To see if Richard is available or not; visit my site of the world’s best storyboard artists. See more of his work at his portfolio site.

Want more ‘Storyboard to Commercial’ posts?

Storyboard to Commercial: Tim Hortons by Greg Banning



Storyboard to Commercial: Call of Duty by Dan Milligan

Advertising Agency: Taxi 2, Canada

Creative Director: Lance Martin

Art Director: Mike Lee

Copywriter: Alexis Bronstorph, Troy Palmer

French Writer: Tanya Henri

VP, Integrated Production: Cynthia Heyd

Agency Producer: Ben Sharpe

French Agency Producer: Anick Rozon

Group Account Director: Daniel Shearer

Account Manager: Zak Usher

Production Company: Steam Films

Director: Benji Weinstein

Director Of Photography: Tico Poulakakis

Production Designer: Michael Walker

Casting Director: Andrew Hayes / Powerhouse Casting

Line Producer: Andrew Graham

Executive Producer: Krista Marshall

Editorial Company: Posterboy Edit

Editor: Griff Henderson

Assistant Editor: Danica Pardo

Executive Producer: Michelle Lee

Colour Facility: Alter Ego

Colourist: Wade Odlum

Executive Producer: Greg Edgar

Post Production: The Vanity

VFX Artist: Sean Cochrane

Executive Producer: Stephanie Pennington

Audio House: RMW Music

CEO/Producer: Ted Rosnick

Executive Producer: Jeff Cohen