Those familiar with radio host Alex Jones were not surprised by his fiery performance Monday night on Piers Morgan, where Jones called the CNN host a "hatchet man of the New World Order" during an impassioned tirade in support of the second amendment.

Fiery language, vehement diatribes and conspiratorial claims are Jones's trademarks, and have branded him as one of the most prolific voices of conspiracy in the US, where he hosts a radio show, has two websites and works as a film-maker. The information he distributes through these mediums coalesce under a theme of fear of the New World Order – an imagined group of powerful elites who are colluding to create a one-world, totalitarian government that will, in Jones's mind, inevitably take control if things like stricter gun laws happen.

That's why Jones, and a number of his followers, believe that the government orchestrated 9/11, the Oklahoma City bombing and the Tucson and Aurora mass shootings.

At the Bilderberg conference of international leaders in June, protester John Kopel said: "Alex has been, more than anyone by far, instrumental in waking people up to what's going on in the world today; the Bilderbergs, the destruction of our constitution and our rights, mass poisoning, mass vaccinations. He's done it all."

Jones's consistently emphatic tirades against the New World Order transcend political divisions, though his opinions often align him with the far right, and he styles himself as a libertarian. His opinions are united by fear, which can be seen on his website, where advertisements for doomsday gear dot the sidebars.

Alongside the water purification system and food reserve advertisements are campaigns for Jones's film, Strategic Relocation, which explains how people can relocate to safety in case of the New World Order takeover. Strategic Relocation is one of the most recent additions to Jones's filmography, which also includes Police State II: the Takeover and Fall of the Republic: Vol 1, the Presidency of Barack H Obama.

The mainstream media is another of Jones's enemies, but when CNN offered Jones the opportunity to speak about why he wants Piers Morgan deported from the US, he welcomed the opportunity to launch a red-faced tirade warning that "1776 will commence again if you try to take our firearms!"

Morgan, struggling to get a word in, attempted to reason with Jones by saying that countries with stricter gun laws, specifically the UK, have have lower rates of gun murders. Jones agreed that the UK has a lower gun rate because it "took away" guns, but said the country has "hordes of people burning down cities and beating old women's brains out out every day." He then said Morgan was one of many British people fleeing its "total police state".

He railed: "Why did you get fired from the Daily Mirror for putting out fake stories? You're a hatchet man of the New World Order. You're a hatchet man! And I'm going to say this here: you think you're a tough guy? Have me back with a boxing ring and I'll wear red, white, and blue, and you'll wear your Jolly Roger."

Morgan responded to his interview with Jones on Tuesday and told Politico: "He was the best advertisement for gun control you could wish for.

"That kind of vitriol, hatred, and zealotry is really quite scary. I didn't feel threatened by him, but I'm concerned that someone like him has that level of influence," Morgan said. "There's got to be a level of discourse that can rise above what happened last night. It was undignified, unedifying."

Jones responded to the viral success of the interview by posting a YouTube video where he says that New York mayor Michael Bloomberg has a mafia out to get Jones. "If something happens to us, or we're killed by crackheads, it was the NYPD or mafia they hired," Jones said.

Jones went on CNN to defend an online White House petition that asked to "Deport British Citizen Piers Morgan for Attacking 2nd Amendment." The petition has received more than 100,000 signatures, far surpassing the 25,000 necessary to receive a response from the White House.

White House spokesperson Jay Carney addressed the petition and said: "The White House responds to all petitions that cross the threshold and we will respond to this one. In the meantime, it is worth remembering that the freedom of expression is a bedrock principle in our democracy."