The world’s largest cryptocurrency exchange by trading volume, has often been criticized for their listing policies, putting a stain on their otherwise extremely positive reputation in the industry. The company has repeatedly thwarted hacks while other exchanges have failed, and it has created a $10M bounty fund to deter future intrusions, earning them the trust and support of the cryptocurrency community. In the exchange’s latest effort to improve its image, Binance has announced an update to its controversial listing policy, and revealed that the fees will now be donated to charity.

Binance is no longer referring to the listing fees as such, instead calling them “donations.” Binance will not control the pricing – project teams will be able to set their preferred donation – and there is no minimum required.

The exchange welcomed project teams with applications currently in review to make an update to their donation amounts, and reminded them that a large donation will not influence their decision to list the project or not. The firm said in a blog post:

“Binance will continue to use the same high standard for the listing review process. A large donation does not guarantee or in any way influence the outcome of our listing review process.”

Binance will donate 100% of the listing fees to charity through its recently launched Blockchain Charity Foundation, in an effort to “push Binance’s charity initiatives and increase the use of blockchain for the greater good.” The company says it will have further updates around its charitable initiatives in the coming days.

The move comes after much controversy in August, where Expanse co-founder Christopher Franko accused Binance of quoting him 400BTC, roughly $2.6 million, to have his project listed on the popular cryptocurrency trading platform. Binance CEO Changpeng “CZ” Zhao defended his company, rejecting the claims and saying that Binance doesn’t list “shitcoins even if they pay 400 or 4,000BTC. Question is not 'how much does Binance charge to list?' but 'is my coin good enough?'"