How is Search Engine optimization different from search engine marketing?

What constitutes the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is sometimes complicated and blurred. In a general sense, getting your website ready for Search Engines, and content seeding via back-linking and submissions on various sites is called Search Engine Optimization. The process of paid promotions on Search Engines for your website including Pay-Per-Clicks, or remarketing or paid ads is referred to as Search Engine Marketing. SEO Company in Gurgaon helps you achieve better ranking on Google and helps you in marketing your website on paid promotions on Search Engines including Google, Yahoo or Bing

What are key words in search engine rankings? Why do you target keywords in SEO?

Words or phrases used in the search box to find answers in a search engine like Google or Yahoo,are called keywords in the language of SEO. To initiate your SEO process, we analyse the keywords that people are searching for within your industry or services, and then target those searched keywords to rank your website on. Without these keywords, you may be ranking for a lot of irrelevant words or phrases and may not be relevant to a searcher thus leading to low conversion rates. Keywords searched in different Google platforms like Google.com or Google.ae, or Google.co.in may be different as they are dependent on local search trends in the country you are accessing Google from. Choose SEO services in Gurgaon with a reputed firm that can help you in organic and paid rankings in Google. As a SEO services company in Gurgaon, we work with brands and industries globally and have been serving clients in 16 countries since 2005.

Does that mean I only rank for those keywords on a search engine for my website?

Our process of targeting keywords does not imply you only rank for those keywords alone. What we aim to do is for you to rank on the relevant keywords but our reports will also outline variant keywords your website is ranking on as part of side effects of our efforts on your main keywords, thus giving you a holistic picture of your standings on the search engine. This portrays value for money and how your brand is getting exposure on search engines as part of our efforts. As an SEO agency in Gurgaon, we are not limited to Gurgaon or Delhi alone, and have worked with 500+ brands across the world!

How does Conceptualise add value to my project?

Conceptualise, as an entity, spans 15+ years of experience combined with an expertise that encompasses 80+ industries across 17 countries and 9 languages and has executed 700+ projects in Branding and Digital Marketing. Put the mathematic together and you will realize that the entire experience in digital and beyond now flows into your project. Leave the marketing to us, while you focus on what you do best!

What solutions does Conceptualise offer?

Branding and Digital Marketing is what we do! From creating brand identities including a logo, tagline and brand collaterals, we work towards building your online presence with wesbites, videos and social media. Connect that to Content marketing, and you get a complete package that allows you to be found when your audience searches for you online and also allows for a better ROI when you reach out to them via social media and affiliate marketing. Use tools like videos and eProfiles to add that zing to your sales pitch and what you get is an impressed customer!

Does Conceptualise work for my offline marketing also?

Although we specialize in branding and internet marketing, you are now empowered to use digital assets like videos in various forms of messaging and digital out of home options. Also, helping you with product packaging or your next event or exhibition collateral, we are your complete solution that adds value to you as a brand!

How do I understand if my perceived value is up to my expectations when hiring Conceptualise?

Speak to our clients. They testify for the value additions. Moreover, we offer affordable solutions with a team that covers Branding, content, videos, graphics, designs, social media engagement, web design solutions and lead generation solutions to allow for a sustained revenue inflow for you! You get deliverables and value when you choose us to be your chosen online marketing and branding partner.

Does Conceptualise work with a particular size of clientele or a certain industry?

Although we work with small and big brands, 80% of our customers are small medium businesses. Our length and breadth of customer spread across geographies and languages ensures you get more than your perceived value of investments. Big clients choose us for certain needs while smaller businesses work on 360 degree solutions in branding and digital marketing.