ROCHESTER, NY – Hemp is here. FIFCO USA, formerly North American Breweries, is launching a new hemp-style flavored malt beverage in February 2019. Hemptails is a ready-to-drink, alcoholic beverage perfect for consumers looking to embrace the hemp movement in their drinking experience.

With an 8% ABV, Hemptails is made with organic, sterilized hemp seeds and contains no psychoactive ingredients, allowing consumers to enjoy an herbal hemp aroma and flavor in a delicious FMB.

Starting in February 2019, Hemptails will be available nationwide in single-serve 23.5-ounce cans and four packs of 16-ounce cans. Consumers can choose from three chilled out flavors: Hemp’d, Citrus Gold and Passionfruit Express. Each flavor balances the earthy hemp quality with a light, fruity taste.

Although hemp is a derivative of cannabis, the seeds do not have any psychoactive effects. Hemp is an all-natural, multipurpose material used in food, clothes, makeup and more.

“Hemp is an amazing, versatile plant and by introducing it into the FMB space, we’ve created an entirely new drinking experience,” said Jennifer McCauley, brand manager for Hemptails. “Hemptails allows consumers to enjoy hemp in a completely different and exciting way.”

About Hemptails

Hemptails is FIFCO USA’s newest flavored malt beverage made with organic, sterilized hemp seeds. With an 8% ABV, Hemptails is a low-sugar, high-alcohol introduction to the FMB space. Hemptails will be available in single serve 23.5-ounce cans and four packs of 16-ounce cans of one of three chilled out flavors: Hemp’d, Citrus Gold or Passionfruit Express. FIFCO USA will launch Hemptails in February 2019.

About FIFCO USA

FIFCO USA, formerly North American Breweries, is one of the largest beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its branded product portfolio through an independent network of wholesalers throughout the U.S. Brands include Labatt, Genesee, Seagram’s Escapes, Magic Hat, Pyramid, the Original Honey Brown Lager, and Portland Brewing. FIFCO USA also performs contract brewing of beer and other alcoholic and non-alcoholic beverages on behalf of other companies. FIFCO USA is also the U.S. importer of Imperial from Costa Rica. Headquartered in Rochester, New York, FIFCO USA operates breweries and alehouses across the United States, including its flagship brewery, the Genesee Brewery in Rochester, NY, which is one of the longest continually-operating breweries in the United States. For more information, please visit www.fifcousa.com.