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"You make a personal connection with them, to empathize and make them feel better. They're not stupid. They're not bad housekeepers. You were once exactly where they were. In fact, you were worse off. You were sick and miserable all of the time. Your kids had autism and leukemia and progeria all at once, and you had no idea that it was all due to these war germs lurking in your silverware drawer. [But] you discovered a simple solution, and it's so important that you're going to share that solution with them, absolutely free. Then you talk about that solution in the vaguest way possible, using a lot of power words like 'innovative' and 'powerful" and 'results' and 'simple.' 'With one easy step,' 'best-kept secret,' etc."

Via 1stwebdesigner.com

Turns out the one weird trick is signing up for a questionable newsletter.

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Finally, you tell them that "all they have to do in order to solve this debilitating, horrible problem that is destroying their life (even if they just learned about it five minutes ago) is put in their email address and receive your FREE report (or video, or e-book, or podcast, or whatever). Except that free report probably doesn't actually do shit to solve their problem, if the problem was real to begin with. Instead, it just lays a trail of breadcrumbs to get them to do the next step, and the next step, until eventually they end up forking over a whole lot of money for some service of yours. Meanwhile, even if they turn down that service, the site owner now has their email address, which they will use to send them promotional materials -- all of them written with clickbaity titles and promises of wonderful things if they just fork over a little bit of cash. Less than the cost of a cup of coffee! (If you buy the most expensive cup of coffee every single day for two years.)"

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If all of this sounds incredibly evil, well, it is. But what can you possibly do to protect yourself from it? Luckily, we have a powerful and innovative -- yet simple - solution that guarantees results with one easy step. It's our best-kept secret, and all you have to do is sign up for ...

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