Asda supermarket is introducing a dedicated vegan section to its stores in the UK.

Eagle-eyed shoppers have spotted an exciting new development at Asda supermarket stores across the UK, a brand new dedicated vegan section.

Keen to make it easier for customers looking for plant-based products to find what they need in one handy location, Asda has added clearly signposted vegan sections to its stores.

Asda has been steadily increasing its plant-based offerings with the launch of products such as Oumph!’s brand new burger, a range of vegan junk-food favourites and its own-brand range of plant-based ready meals.

The move comes after Waitrose became the first supermarket in the UK to launch a vegan section in stores to make it easier for vegan customers to find plant-based products in store.

Frozen food specialists Iceland have also added a vegan section to stores selling a variety of vegan meats, including its own brand range of plant-based meat alternatives.

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