A well-thought-out email marketing campaign can add tremendous value to your law firm’s or small business’s digital marketing strategy. The return on investment of an effective email marketing campaign can be as much as 4,000%, according to the Power of Direct report by the Direct Marketing Association.

With email marketing, you get more out of your leads by communicating with prospects at key points in their buying cycle. Timely messages also build trust and further build your brand so you can grow your business.