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If you've traveled on Highway 35 lately, you've probably noticed the electronic billboards with clever sayings.Watch this story“Get you head out of your apps,” the billboards said Monday.Every Monday there's a new message on the boards, put on by the Department of Transportation, which the DOT hopes will save lives.For about a year, the screaming orange letters have been sticking in Iowa driver's minds."They're pretty effective. I like the slogans just because they do make you pause and think,” driver Lauryn Canny said.The advice often comes in the form of a clever or funny message, like “Tailgating is for football not for highways," or “Work zones, we don't speed through your office.”"You remember them more when they're funny or when they're clever or rhyme,” said driver Shelby McCarthy.On Message Mondays, the Iowa DOT dishes out advice along with an updated number of fatalities on the state's roadways."The large numbers of the death tolls it kind of makes you think twice about pulling out your phone or not paying attention to driving,” McCarthy said.The messages are part of the DOT's Zero Fatalities campaign.The DOT is joining forces with other organizations like KCCI and other states to bring attention to the distracted driving behaviors that contribute to fatalities on Iowa's roads."The more everybody starts thinking about it and realizing how dangerous driving is, they'll start thinking about it as they're driving and become safer drivers,” said Steve Gent, of Iowa DOT Traffic and Safety.“It’s on all of us and we can all do it,” he said.Officials said we are on pace to have the same number of fatalities as last year. The last state fatality total read 225 deaths on Iowa roadways so far this year.In 2013, there were 319 deaths, which was the lowest since World War II.See more Iowa DOT messages.What do you think of the messages, do they get your attention? Add your comments in the box below or on the KCCI Facebook page.