Aqilliz is targeting the huge $333 billion digital marketing industry, and with the help of Lucidity, they’ve moved a step further.

Blockchain has been tipped to revolutionize the industry, by streamlining processes and verifying users and data. Today, companies can make up data, use ad clickers, or outright scam advertisers losing millions a year. But don’t worry blockchain will eliminate the risk by offering clear, transparent data for all to see.

What is Lucidity?

Lucidity is a leading blockchain-based verification platform that has now joined forces with Aqilliz to use the Zilliqa blockchain, which offers scalability, security, and vast infrastructure.

Lucidity announced in 2019 that Toyota will use the platform for all future advertising ventures after they received a 21% rise in ad performance. Lucidity has more than Toyota in their ranks with some world’s largest names working with them, naming Saatchi and Saatchi, Mindshare, and GameStop as a few.

Zilliqa in digital advertising

We all know PepsiCo used the Zilliqa platform under Mindshare in early 2019 to trail a digital marketing campaign in South-East Asia, the results showed a 28% increase in supply chain efficiency, very promising results for the platform.

Mindshare has explored further options for expansion on the Zilliqa blockchain since the successful trail of the Pepsico campaign. This in-turn led to Aqilliz being founded to take the strain off Zilliqa and head the digital advertising campaigns on Zilliqa.

My Thoughts

The news of the partnership has been spreading fast through the Zilliqa community, but I don’t think many understand how big this could be. The future of the Aqilliz projects looks amazing and, with every step forward, they take the faster the adoption of the Zilliqa blockchain and token becomes.

I hope you’ve enjoyed this post.

Till the next time,

Andy.