GET STARTED WITH FACEBOOK MESSENGER AND CHATBOTS IN SIMPLE WAYS

The reach of facebook and other social media platforms is undeniable in the current decade and is only going to raise further. And your most potential customers are present on the platform of social media. With the advent of social media , most of the people can be found online. So, it is very important to make your presence on these social media platforms. And among all these social media platforms, the maximum social engagement can be seen on Facebook. There are more than 1.3 billion of the massive audience present on Facebook Messenger. So , if you wish to reach that audience , you must create a Facebook messenger bot. With the help of a Facebbok messenger bot, you can simply scale up your communications with your company’s Facebook messenger contacts.

Facebook messenger chatbot is just the same as an email marketing app. Just like you do work in an email marketing app, you can also perform those tasks in Facebook chatbot. It enables you to send mass messages, sort your audience or track open rates. In fact, there are even more advantages of Facebook Messenger bots. You can earn unprecedented ROI. Also, usually chatbots earn a 70%-80% open rate within the first hour. So, if you wish to take advantage of all these factors, you must develop a chatbot for Facebook Messenger app. In this post, we will tell you how beneficial are Facebook messenger bots for business. So, let us begin with understanding what Facebook messenger chatbot is.

WHAT IS FACEBOOK MESSENGER BOT ?

A messenger bot is nothing but a software that makes use of artificial intelligence (AI) to establish communication with the customers. These bots understand the questions that are asked by the customers and can give a response in a simple way like humans give. Facebook messenger bot is just the same as any other bot. You can simply add Facebook Messenger Chatbot to your website. It establishes communication with the audience and makes it possible to maintain a conversation in a very human way.But it is powered by Facebook.

That also implies that any customer who had a conversation with the chat available on your website, will also be added to your Facebook messenger contacts. Which means you can also interact with them by using chat blasts.

There is also one misconception regarding Facebook messenger chatbots which is that they are powered by artificial intelligence. But the case of Facebook is different. Facebook chatbots are powered by a computer program and it provides you a total control over the chat program, as well.

HOW TO GET STARTED WITH FACEBOOK MESSENGER CHATBOTS

There are many people who think that creating a chatbot is a tough task, but it is really not. One needs to understand that you don’t need to be a coder to create a facebook messenger chatbot. This is the statement of the senior manager of global engagement of Facebook. In this section, we have created a list of the most relevant ways to use a chatbot for your business. So, now let’s move to the list.

1.AUTOMATE Q&A

The simplest way to use a chatbot is by automating questions and answers. Questions which are simple and straight can be easily answered by ac chatbot. That means chatbot can easily initiate a direct conversation. According to the senior manager of Facebook, you must visit your marketing funnel and see what questions are people asking the most. And this way you can get an estimate which sort of questions your bot can answer.

2.SEND SPECIAL OFFERS AND COUPONS

You can also contact your customers by sending them special offers, coupons codes and discounts. You can contact the customers directly with the help of facebook messenger. These kinds of offers fascinate the audience.

3.TAKE ORDERS

If you have a business which also takes orders from the customers, then the platform of Facebook messenger bot can be very beneficial for your business. You can also take the example of Pizza Hut. The messenger subscribers of Facebook can place an order easily by the help of a chatbot.

4. SEND WEEKLY MESSAGES

On the basis of your brand, you can send out weekly and daily messages.

5. PROVIDE LATEST NEWS

There is one more effective way of using the Facebook messenger chatbot. Many companies use the Facebook messenger to deliver breaking news and this way also keeps their business connected with the audience.

For example Google makes an announcement of a major shakeup to the algorithm, your company can simply send the news by means of the chatbot.

6. CONDUCT QUIZZES, POLLS AND SURVEYS

Conducting quizzes and surveys are one great way of getting in touch with your customers. This way you can also know more about your audience. This will enable you to serve your audience in a better way and you can also fulfill the demands of your customers. Facebook messenger bot will allow your business to send personalised and highly targeted content.

FINAL WORDS

Make use of this article and get yourself started with Facebook Messenger Chatbot. It’s your time to reach the maximum number of your audience and expand your business’s reach.