That being said, as platforms like Twitch and Mixer will gain traffic of their own, new and small streamers will not benefit from this traffic. As a streamer who wants a career, or make some side cash, you need to put a lot of effort into your marketing to drive traffic.

As a new or small streamer, your goal is to drive individuals who are not big into streaming or are getting bored with their current list of activities to drop by your stream. Many people will be experiencing an unexpected spike in free-time, and as a result they will not know what to do.

You must do everything in your power to advertise to those individuals, people who are concerned about the virus but also unsure of what to do with their time. I talk more about how to market yourself as a streamer on this article (COMING SOON).

I would recommend holding off from a huge marketing campaign, but start preparing it, and execute it when the US starts to reach its peak danger and starts closing down parts of cities. They may not go that far, so you will need to make assessments of where the situation is at and act accordingly as a marketer and business professional.

At the same time, you need to remember that there will be a bunch of people streaming due to all their free time. Make sure you reach the people who would most enjoy your content and do the things that will make you stand out (article on how to stand out as a streamer COMING SOON).