Apple News has officially begun letting publishers use Google’s DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier this year.



The move is meant to make it easier for publishers to sell their Apple News articles with inventory on their own sites and their Google Accelerated Mobile Pages and Facebook Instant Articles inventory. That way, publishers may start to see some real revenue from Apple News and be more willing to produce the higher-quality, exclusive content that Apple seeks, especially on the video side, where the company has even started paying publishers for premieres. Publishers keep 100 percent of the revenue from the Apple News ads they sell directly.