Huawei finally unveiled the highly leaked Mate 30 Pro (and Mate 30) today. The phone rocks some of the most impressive hardware on the market including two 40MP cameras (one regular, one wide) and an 8MP telephoto shooter that comes from the P30 Pro. There's also 5G, 27W wireless charging, 3D face unlock, virtual side buttons, and the powerful new Kirin 990 processor. Perhaps the most interesting part is how Huawei cannot sell the phone with Google services, including the Google Play store. The reason for that decision stems from the U.S. Commerce Department's ban earlier this year that prevents American companies from providing technology to Huawei. Selling a premium, high-end phone without Google services or the Google Play Store is quite a blow to what could have been the best phone of the year. Best VPN providers 2020: Learn about ExpressVPN, NordVPN & more Ex-Windows Phone users are quite familiar with owning a phone in a Google-less world. Would such a phone appeal to some of that audience? Would the effort needed to make it functional in 2019 be worth it?

Huawei is not resting on its laurels, though. The company also announced it was going to drop a massive "USD 1 billion to encourage developers to build apps and get them marketed on Huawei phones outside China." Even revenue sharing will bump from 70 percent (what Google offers) to 85 percent. Microsoft and Nokia tried a similar strategy with the Lumia line. However, the amount of money invested by both companies was never revealed. It seems safe to say though that it was never close to $1 billion (maybe over many years, but not in one shot). That money is a drop in the bucket for Huawei, but it does show they are serious about this effort. Sideloading, custom ROMs, other app stores, and PWAs to the rescue? A savvy user can, of course, "sideload" Google (and other) APKs on the Mate 30 Pro just like any Android phone – so technically this is not an issue for power users. There's also just the good ol' web. Many sites – including almost all of Google's – now support the progressive web app (PWA) model. That means users can "install" a website as an app to their phone. That will work for YouTube, Gmail, Google Photos, Google Maps, Instagram, Outlook, Facebook, and many more.