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Canadians who have yet to try cannabis are unlikely to experiment with the drug anytime soon, according to data released Thursday by public affairs firm Hill+Knowlton Strategies.

The firm polled 1,500 adult residents of Canada between May 7 and May 15 on their behaviour and attitudes toward cannabis and found that only about 10 per cent of “rare and non-consumers” expect to try cannabis in the future.

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The poll comes after Statistics Canada concluded as recently as early May that the number of first-time users was up drastically in the first quarter of 2019 compared with the year prior.

Between January and April, according to the agency, there were 646,000 first-time cannabis users — nearly double that of early 2018.