Oliver Scutts explains the motivation behind the new wine based Ice Block.

If there's two things we love about summer, it's a nice glass of wine and a refreshing iceblock.

Now, from the country that split the atom and conquered Everest comes an even greater achievement: a rosé-infused iceblock.

The strictly adults-only concoction was dreamt up by the duo behind Nice Blocks; James Crow and Tommy Holden, and the one-man band behind Rochfort Rees Wine, Oliver Scutts.

Bevan Read / FAIRFAX Nice Blocks' rosé wine based ice blocks, are a big hit with the creators and their friends. Left to right, Sophie Thompson, Mat Rew, James Holden, Tommy Crow, Oliver Scutts, Jess Abernethy and Jessee O'Neil.

Rochfort Rees rosé has been blended with lemonade and elderflower flavours to make an iceblock that Crow reckoned represented "the best of both products".

"It's not a glass of rosé and it's not a traditional Nice Block. We've made a product thats better than just taking what someone does and adding it to what we do, and vice versa."

There had been a "bit of dancing around the alcohol content", in order to make it high enough to taste the rosé notes, yet low enough so the product would still freeze, he said.

Bevan Read / FAIRFAX Nice Blocks' Rosé wine based ice blocks are the next big summer treat.

The product is 3 per cent alcohol, making it equivalent to about a third of a glass of wine.

However the alcohol content has meant not everyone viewed the collaboration through rosé-tinted glasses.

Chief Executive of the Alcohol Drug Association New Zealand Paul Rout said the critical issue is around how the product will be marketed.

"They're more likely to appeal to young people, and so there's obviously a concern that they will fall into the hands of kids", Rout said.

The product appeared in six bars and restaurants around the country on Thursday.

Britomart Country Club, Meadow, and 46 & York will be stocking the Rosé Nice Block, alongside others.

Appearing on wine and cocktail lists, it will be sold like any other alcoholic product, with ID required for purchase.

Scutts was adamant the product will continue to be sold exclusively in his chosen retailers with proper responsible liquor licensing.

"It's a very low alcohol product but we have the responsibility as the producers to make sure that we're going to the fullest extent to make sure they don't fall into the hands of minors."

"I feel like we've definitely done that."

Scutts said his rosé was the obvious choice for the collaboration.

"Rosé has become my specialty. The way the market has taken off, we just thought this was a way to captivate the growing market and keep the evolution of rosé going."

From the immense response the product has received on social media, it seems captivating a market won't be too great a feat.

Just make sure that the kids stick with the popsicles.

Other unconventional deliveries of alcohol.

A powdered alcohol line called Palcohol was legalised in the US in March. Sold in pouches, the powder is made to be mixed with liquid... to then take its original form as liquid alcohol. The company is currently selling four flavours: vodka, rum, cosmopolitan and Powderita (a margarita flavour, obviously).

Most likely concocted by university students somewhere, is the trend of injecting or funnelling vodka into a watermelon.The watermelon can then be sliced, served and enjoyed. Strictly adults only.

A classic twist on the jelly you were served up as a kid, is the jelly shot. Jelly is infused with a spirit, set, and shot.

A novel drinking fad starting over in in America is 'smoking' alcohol. An individual can pour alcohol over dry ice, then inhale it with a straw, or with a vapourising kit. Medics have warned the trend is a risky proposition.

First hand experience of the Rosé Nice Block

The first thing I experienced biting into the Rosé Nice Block was brain freeze.

It's my first ice block of the warmer season, and the frostiness is a bit of a surprise.

The second thing I notice is how fresh it tastes. The lemon and elderflower initially stand out over the spike of rosé, and it's like a bite of summer.

The spike of rosé becomes more apparent as the taste sinks in, but it settles in as a tang alongside the fruity notes.

The flavours work surprisingly well together.

Verdict: Definitely not your standard iceblock for a day at the beach, but I would definitely give it another go for something a bit different during a sunny afternoon at the bar.