The jokes started after Trump’s son, Donald Trump Jr., posted a campaign ad for his father featuring a photo of himself, sister Ivanka, and brother Eric all looking directly into the camera. “This election is not about Republican vs Democrat,” Donald Jr. tweeted, “it’s about insider vs. outsider. It’s time for a change in DC!” The ad itself included the same language, but added the hashtags #MillennialsForTrump and #StudentsForTrump.