Chinese dating company Baihe.com has taken the unusual step of producing an ad that attempts to guilt-trip young women into marriage. In it, an elderly woman who is steadily inching closer to death pesters her granddaughter to find a man and tie the knot, constantly asking, “Are you married yet?”

Eventually – and we swear we’re not making this up – the troubled young woman resolves that she should stop “being picky” and decides to marry right away.

The full WTF? video after the jump.

As we have seen before, the elderly are far more revered in Chinese culture than in the West, and families often strive to care for and oblige their eldest members as best they can, living with and caring for them right up until they die. But even China’s own netizens were decidedly irked by Baihe’s recent commercial, taking to their keyboards to brand it everything from “irresponsible” to “retarded”.

Here are some scenes from the ad itself, which begins with the young female character – who having just graduated is probably only around 22 years old – visiting her elderly grandmother.

▼ “Are you married yet?”

Seemingly some years later, granny is looking a little worse for wear, but the same question remains on her lips.

▼ “Are you married yet?”

▼ “Are you married yet?”

Finally, the young women resolves that she should make the sensible decision to stop being so “picky” and to marry. Because as we all know, when you choose a person to spend the rest of your life with, you probably shouldn’t spend too much time thinking about it, or pay attention to any niggling doubts you might have about them…

▼ “I can’t take my time being picky.”

▼ Married. Happy now, Grandma?

Here’s the ad in full.

I can completely understand this woman’s desire to make her dying grandmother happy, and I firmly believe that Westerners could learn a lot from the way the people in Asia treat their elderly relatives, but – and call me insensitive if you will – I believe I have a solution for this woman that doesn’t involve potentially ruining her entire life, and it’s one that she should have considered long ago when visiting her marriage-obsessed grandmother: online boyfriend rental. Slip the guy an extra twenty, pop a cheap ring on your finger, job done.

Source: China Smack

Video/images: Youku (Chinese)