Atari is entering the digital health space, using classic games like Pong, Breakout & Centipede to incentivize users to participate in fitness challenges. The gamified app is called Atari Fit and includes circuit workouts and running programs. Users exercise individually or with friends while earning points to unlock Atari games. The app includes ranked leaderboards where skills are compared and shared socially. Walgreens‘ digital health platform will provide rewards for participating in challenges that log steps taken.

Atari Fit will be compatible with popular wearables including Fitbit and RunKeeper. It will also aggregate data from other platforms to allow users to comprehensively track activity.