OMNITUDE is a block chain based platform that combines eCommerce systems, block chain technologies and enterprise systems involved in creating end-to-end supply chains. It serves as an integration layer between existing systems facilitating fast deployment of block chain technology in supply chains, enterprise systems, and eCommerce.

PROS

1. Omnitude provides crypto currency based payment method that replaces gateway provider fees with lower block chain transaction fees.

2. It creates a single customer identity that is used across all Omnitude connected websites thus saving time and securing transactions.

3. The platform is itself open and transparent and as such anyone can design and develop Omnitude Apps and integrate with existing solutions.

4. The Omnitude team will help the community to build different applications through example code, open documentation, and general support.

5. Omnitude (ECOM) token provides an opportunity for users to join the Omnitude Community besides representing a compelling option to realize maximum rewards from the project.

6. The platform will tag individual shipments and items with unique identifiers so that stakeholders can track them along the supply chain for authenticity purposes.

7. It reduces effort put by merchants to establish client identity and preference. Customers with Omnitude Identify (OID) will have a simplified and faster onboarding experience on the platform.

8. The Single Reputation feature allows automatic and objective tracking; community members will always know whether goods were promptly shipped and if payments were made punctually.

CONS

1. The platform database is not flexible. Should a customer change preference or location, the system retains the initially provided data.

2. The fact a merchant pays ECOM to a customer for leaving a review may influence the latter to leave a positive review.

3. Does not support other online transactions like booking for accommodation, lounges, and air-tickets.

SUGGESTIONS

1. Omnitude should give a customer an opportunity to modify details from time to time.

2. A merchant should not pay ECOM to a customer for leaving a review.

3. Diversify to other common online transactions.