After a campaign of sorts by filmmakers like Martin Scorsese, Quentin Tarantino and Christopher Nolan, plus a deal forged with major studios, Kodak agreed to keep movie film stocks alive for the foreseeable future. Then, last year at CES 2016, the company unveiled a new digital hybrid Super 8 movie camera and film to go with it. Via a Kickstarter arrangement, Kodak also agreed to provide free film stock to student filmmakers to further encourage its use.

Ektachrome is an unusual format that produces a positive print suitable for slides or professional pre-printing processes. For that reason, it "became iconic in no small part due the extensive use of slide film by National Geographic Magazine over several decades," Kodak Alaris wrote. The E6 development process is more onerous than for regular films, but the company says many pro labs can still do it.

Kodak said the brand was in high demand by analog photographers. "We've been listening to the needs and desires of photographers over the past several years and wanted to bring back a color reversal film. In assessing the opportunity, Ektachrome was the clear choice," says Kodak Alaris President Dennis Olbrich. At this point, there's no word on whether it'll bring the stock back to Super 35mm or 16mm movie films.