The International Telecommunications Union has recommended adopting ATSC 3.0 as its digital broadcast standard.

The U.S.-backed standard allows broadcasters to deliver 4K video to mobile devices, deliver interactive advertising and alerts and much more.

Related: Amplifying the Potential of Broadcast TV

"The decision by the ITU is yet another signal that digital terrestrial broadcasting has a bright future ahead,” said ATSC Board chair Lynn Claudy, SVP of the National Association of Broadcasters.

Sinclair was a leading force in the ITU recommendation process, according to ATSC President Madeleine Noland. Sinclair has long advocated and worked for a robust mobile digital standard.