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As new Ottawa Senators president and CEO Tom Anselmi settles into his role, he’s contemplating a brand new look for the franchise.

The idea of adopting the stylized “O” heritage look as the club’s chief logo is a distinct possibility.

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“That jersey has inspired lot of people,” Anselmi said in a telephone interview with Postmedia. “It’s a great looking jersey and the players like it. But we’re not going to do anything knee-jerk.”

Anselmi replaced Cyril Leeder on Jan. 25 and he acknowledges he’s still getting up to speed on countless issues, including what the next generation of the franchise should look like.

“I’m still drinking from the firehose,” he said. “I’ve been doing a little bit of everything. Meeting people. I’ve been doing a lot of listening, understanding the culture of the organization.”

Anselmi says the time is ideal for “fresh thinking”, considering that the Senators are celebrating a series of significant milestones: the franchise’s 25th anniversary season, the 100th anniversary of the National Hockey League, the 125th anniversary of the Stanley Cup and the 150th anniversary of Canada.