Hip-hop artist Kanye West was discovered to be watching a video from Canadian psychology professor Jordan Peterson.

Kanye filmed himself reading a TMZ article Thursday.

One of the tabs on his browser is open to a Youtube lecture from Peterson entitled, “Why You Need Art in Your Life.”

Kanye is now watching Jordan Peterson videos pic.twitter.com/0favJHdTBT — Lachlan Markay (@lachlan) April 26, 2018

The professor has become a celebrity in conservative circles for pushing back against political correctness and promoting self-improvement.

In the lecture he discusses why art helps give life meaning.

Peterson responded to news that Kanye had watched his lecture by jesting that his plan for world domination is on track.

First comedians, now rappers… My plan for world domination is preceding apace. https://t.co/QoDU40us5P — Jordan B Peterson (@jordanbpeterson) April 26, 2018

West’s apparent admiration of Peterson comes after the rapper tweeted his support for conservative black commentator Candace Owens and videos featuring Dilbert creator Scott Adams explaining mental prisons. On Wednesday he also caused waves when he tweeted himself wearing a Make America Great Again hat and defended his support for President Trump.

The Emergency Election Sale is now live! Get 30% to 60% off our most popular products today!