Get some popcorn, because its time to watch the Alt Right implode.

After what some are jokingly calling “Hailgate,” where participants at the recent Alt Right/white nationalist National Policy Institute conference “Seig Heiling” as Richard Spencer yelled “Hail Trump, Hail our people, Hail Victory,” the Alt Right has begun to break apart under pressure and internal dissent. The Atlantic had been working on a documentary on Spencer for their website and were allowed in the hall even after the official press conference was ended, though they were asked to blur out the faces of conference goers who did not agree to be filmed. They then saw Spencer give a deeply racist and anti-Semitic speech, after which several people rose up in “jubiliation” and shoved their hand forward in a Roman Salute, cementing the reality of their movement as one of Nazis and white supremacists.

Since then, the anger has ensued. Andrew Anglin, the mentally disturbed Nazi who runs the Daily Stormer, was also a bit angry because their were a few Jews in the audience, one of which was photographed the day before giving the Nazi salute with Richard Spencer.

I’m not even against throwing up Roman salutes at these conferences, and in fact find it hilarious. What I am against is having a Jew Ratface (and an Asian pornstar) as the face of the face of neo-Nazism. If Spencer is now going to be a representative of the neo-Nazi agenda, he needs to tighten-up his ship. The last thing we need is the world believing that neo-Nazis are just a bunch of kikes and gooks.

Alt Lite personality Mike Cernovich was less forgiving and declared that Richard Spencer was “controlled opposition” sent likely by the government to infiltrate and destroy the Alt Right. He then suggested that Spencer would lead in ATF agents and that there will be arrests and Ruby Ridge style events. Paul Joseph Watson of Infowars agreed with Cernovich, basically saying that this is the end of the Alt Right since “radicals” like Spencer are ruining it for everyone else and continued to revel in conspiracies. Vox Day, the Alt Right game designer and writer behind the Sad Puppies phenomenon at the Hugo Awards, also spoke out, decrying Spencer for what happened at the conference.

Video blogger and former NPI and American Renaissance conference speaker RamZPaul said that Spencer destroyed the image of the Alt Right with this behavior and he is now refusing to use the term to describe himself, instead now referring to himself as a “man of the right.”

Picking up on a long feud between the two, Greg Johnson of the Alt Right/white nationalist publishing house and blog Counter Currents did an essay and audio post stating that Spencer has destroyed the “Alt Right” brand.

Spencer has damaged the Alt Right brand — perhaps irreparably — by associating it with Nazism. The Alternative Right began as a particular brand, the name of Spencer’s webzine. But it quickly became a generic umbrella term encompassing a range of different alternatives to mainstream Republicans and conservatives. But from its start, the Alternative Right webzine was an entryist tool for White Nationalists. It was a platform for outreach and conversion of people who are closer to the mainstream. It created a safe space where “normie” conservatives could encounter human biodiversity, ethnic nationalism, the Jewish question, paleomasculinity, etc. without having to adopt stigmatizing labels like “Nazism.” But after Spencer’s NPI speech, there is good reason to think that will no longer work.

Peter Brimelow, who spoke at the conference and has helped Spencer a great deal with the recent attention the Alt Right has received, also thought that it was “juvenile bravado” and refused to support the behavior. F Roger Devlin, fellow speaker and often race realist and MRA writer, agreed with Brimelow and denounced the Nazi behavior. Fellow speaker Matt Tait joined them and thought it was “undoing what is good about the Alt Right.” Colin Liddell, the editor at the New Alternative Right and Richard Spencer’s former podcast co-host, agreed with Matt Tait and was not a fan of Spencer’s behavior.

This rejection of Spencer inside of the Alt Right happened at the same time as the media set him up for roasting as dozens of stories exposed him for what he is: a fascist. Major news outlets around the country qualified him for exactly what he is, and he is now being refused the ability to lie about his perspective. We continue to use the term Alt Right, but we qualify it as fascist and white supremacist, something that Spencer did not want. This NPI behavior has now severed his ability to set the media’s agenda, which caused him to throw a tantrum. He went on NewsOne to try and defend himself, and after he was unable he then took to insulting and insulting the host. This has become his go-to since he is unable to maintain the appearance of respectability he desperately hoped for.

On Spencer’s side has been the Right Stuff and the Daily Shoah, where they basically ran extended spots on Mike Cernovich, calling him a cuck, a liar, and everything else. Mike Enoch declared their former friend Vox Day persona non grata, and there has begun a war inside of their camp virulently attacking each other. The cohesion of their movement is beginning to fall apart, and as the Trump camp continues to try and distance themselves from them they are losing everything else they had.

Richard Spencer did a recent video for Radix Journal where he basically admitted that Trump is not turning out the way that he wanted. He is giving in to Neoconservative foreign policy, he is basically “maintaining the swamp” by empowering wealthy elites and lobbyists, and backseating all of his “reformist policies.”

What this needs on the anti-fascist end is to continue to put heavy pressure on every element of this movement, confronting them wherever they crop up and continuing to expose and marginalize their voices. They were confronted very heavily at NPI, which inspired weeks of whining from them, and now they are threatening revenge. We need to continue to build numbers and movements that have the ability to shut out fascist voices and defend communities, and bring safety and solidarity back into our multicultural neighborhoods. Their movement is one of racial hate and violence, ours is to continue the egalitarian project of building a new world.