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How unfortunate is it that my parents had to literally force me to wear beautiful parts of my culture because I was afraid of being ostracized, but Selena Gomez can take aspects of the clothing I grew up with and make money off of them? How unfortunate is it that South Asian immigrants and South Asian Americans are Otherized every single day for the way they look, talk, and dress, but Urban Outfitters continues to commodify and make a profit off the sale of bindis – as made popular by American pop stars?

[..] My bindi is not a way for you to present yourself as being friendly to South Asian culture while exotifying it. My bindi is from my mother, put in my drawer because it is another mark of my internalized Otherness, on top of my brown skin. My bindi is tainted by Western celebrities trying to be “cultural” or “bohemian” or “tribal.” My bindi is not just a piece of plastic, my bindi is not for sale, and my bindi is not for you.