EMURGO, the official Cardano development partner and commercial arm, announced today the formal signing of MoUs with the Korea Blockchain Contents Association (KBCCA) and Korea Mobile Game Association (KMGA) to mutually identify and explore potentially aligned synergies with integrating Cardano’s blockchain-based solutions into the Korean digital content & mobile gaming industries.

KBCCA and KMGA are both approved by South Korea’s Ministry of Science & ICT to seek healthy, innovative growth of the local digital content and gaming industries through partnerships and resource sharing between stakeholders.

“EMURGO is pleased to collaborate with KBCCA & KMGA to foster the continued development of blockchain-based content & mobile gaming industries. With digital content & mobile gaming rising in popularity year after year, there is a huge untapped potential to implement blockchain-based solutions into these lucrative industries.”

– EMURGO CEO Ken Kodama

Cardano in South Korea

With a deeply ingrained digital gaming culture and advanced Internet infrastructure, South Korea is the fourth-largest mobile gaming market in the world. South Korea also has the highest smartphone penetration rate in the world with 9 out of 10 South Koreans owning a smartphone and the largest mobile gaming user demographic are adults aged 21-35, aligning with the average tech-savvy young adults interested in blockchain technology.

Reflecting worldwide trends, South Korean consumers are increasingly going to online content platforms for media consumption fueled by the high domestic smartphone penetration rate and a wide offering of content-rich platforms. Korean adult consumers spend more than half of their time online on these digital content platforms.

The combination of an extremely high rate of smartphone ownership along with developed gaming culture and technological infrastructure in Korea, serves as a strong foundation to potentially implement Cardano’s third-generation blockchain-based solutions into leading game development and content creation enterprises. KBCCA and KMGA both enjoy hundreds of members consisting of these local enterprises.