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A new bar set to open next week on Sherbrooke St. W. in Notre-Dame-de-Grâce is drawing the ire of its would-be neighbours.

The bar had posted on its website a promotional video with scantily-clad women wearing cowboy hats dancing on the bar, mixing drinks, and lying down with drinks poured on their navels.

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Called Jersey’s Saloon, it bills itself as a western-style bar and will open in the spot last occupied by the Maz bar, which closed last year.

Peter McQueen, the councillor for the Notre-Dame-de-Grâce district, denounced the bar’s theme.

He said with an elementary school and N.D.G. park nearby, the bar is located in a family-friendly area, so it doesn’t fit in with the neighbourhood.

“We have nothing against bars in N.D.G., but the problem is the promotional video shows a kind of bar that’s selling sex; we don’t feel that kind of bar is right for this family neighbourhood,” McQueen said.

Photo by John Kenney / Montreal Gazette

He said he’ll bring up the issue at Monday night’s meeting of the Côte-des-Neiges–Notre-Dame-de-Grâce borough council. He said anyone who has concerns should come to the council meeting and voice them to pressure the borough to do something about the bar.