The Certification was created by Lift & Co. through an exclusive partnership with MADD Canada. Leading category experts supported development of the Certification modules, which will be updated in real time as cannabis regulations and product selection evolves.

"The Lift & Co. Retail Training Certification is a unique solution supporting this global first of adult-use cannabis legalization by a G7 nation," said Matei Olaru, CEO of Lift & Co. "We are proud to partner with progressive Crown corporations like the NSLC to support this initiative and excited to continue to roll out the program across Canada in time for October 17."

"We are pleased to partner with Lift & Co. to provide in-depth training to NSLC employees," said Bret Mitchell, President and CEO, NSLC. "Our common focus on responsible retailing and solid product knowledge, supported by Lift & Co.'s training certification, will ensure our teams are well prepared to offer recreational cannabis."

"With this comprehensive training program, NSLC will equip its retail employees with the knowledge and tools to ensure responsible sales and to help Nova Scotians make informed choices," said Andrew Murie, CEO, MADD Canada.

The Certification combines Lift & Co.'s years of experience educating the legal cannabis consumer and MADD Canada's recognized expertise in responsible consumption into a self-guided online curriculum delivered through Lift & Co.'s online platform, with in-class components administered by MADD Canada.

The Certification complements the previously announced Cannabis Concierge tool. Information about the Certification and Cannabis Concierge, and consultation requests, can be found at Lift & Co.'s website here.



About Lift & Co.

Lift & Co. empowers cannabis consumers and businesses to make better-informed decisions through superior information and data. For consumers, Lift & Co. operates Canada's leading cannabis product discovery platform and Canada's largest cross-national cannabis events, the Lift & Co. Expo and the Canadian Cannabis Awards. For businesses, Lift & Co. leverages leading content and data to power proprietary market analytics and cannabis retail solutions. Learn more at lift.co.

Twitter, Facebook and Instagram: @liftandco



SOURCE Lift & Co.

For further information: Lift & Co., Scott Campbell, 647-402-4957, [email protected]; NSLC, Beverley Ware, 902-450-5920, [email protected]