THERE is no chance these Mad Men-era ads would pass advertising standards in their original form today.

But one artist has reversed gender roles in the sexist ads from the 1950s - with thought-provoking results. 20 Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

In the photo series In A Parallel Universe, artist Eli Rezkallah, 31, takes vintage, sexist ads and flips the gender roles.

From disciplinary spankings to claims a woman's place really is in the kitchen, the retro adverts are rife with sexism.

And after overhearing a sexist conversation recently, artist Eli Rezkallah, 31, decided to reproduce them with a twist for a photo series called 'In A Parallel Universe'.

He said: “Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling 'their womanly duties'.

"Although I know that not all men like my uncles think that way, I was surprised to learn that some still do so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Eli hoped the images would spark a humorous conversation about gender roles - and they certainly highlight how outrageous some of the originals really were.

Condescending reversal

20 This gender reversal highlights just how patronising the original advert is Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Don't break a nail

20 Ad writers from the 1960s pondered whether a woman was capable of opening a bottle of ketchup Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Even a man can open it

20 Hopefully he doesn't find it difficult to open this bottle of ketchup Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Call HR

20 This ad is as creepy now as it was then Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

This would get you fired

20 Hopefully men are safe to wear leotards without a mysterious hand groping them Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Not joking

20 This ad is not pulling any punches about where it thinks a woman belongs Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Man of the house

20 This man has become the little mister of the house Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Big dinner

20 This woman from an old advert has a lot of dishes to get through Credit: ELI REZKALLAH Instagram

Unimpressed

20 He looks less than happy to be cleaning all these plates and pots Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

50 Shades of domestic violence

20 This man must be very particular about his coffee Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Naughty boy

20 This gender reversal highlights just how sexist the original advert was Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Head in the sand

20 This woman couldn't control herself so had to be buried in the sand Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Bad view

20 He couldn't resist her slacks Credit: plastikstudios Instagram

Subservient

20 This woman takes breakfast in bed very seriously Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

It's a woman's world

20 Her tie let her partner know who was boss Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Looks painful

20 This poor woman has a man's foot on her head Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Ouch

20 This man now knows his place Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

All she wants for Christmas

20 Ad men from the 50s knew the way to a woman's heart Credit: photography Eli Rezkallah, produced by Plastik Studios 2018.

Merry Christmas