James Rodriguez announced himself as one of the world’s elite players four years ago in the 2014 World Cup, and he’ll lead Colombia in a favorable 2018 World Cup group that includes Japan, Senegal and Poland next month in Russia.

Just in time for the World Cup, Rodriguez is set to become an actual cryptocurrency. Rodriguez is partnering with SelfSell to launch a new type of currency called the JR10 Token.

Via PR Newswire:

“The “JR10 Token”, which is named after him, will be available for pre-purchase via the SelfSell App on 27 May, making him the first international football player on active duty to break into the blockchain world through his own cryptocurrency asset. also says that through launching the cryptocurrency, the football star will be more involved in a wide range of activities conducive to his brand value promotion, including interacting with his fans, and that the currency can also be used in a variety of scenarios to benefit sponsors, media, football clubs and other relevant stakeholders, and become a new engine to grow the global football market.”

It sounds like JR10 Tokens are more merchandise for James superfans than actual cryptocurrency – but when James coins start selling for $10,000 a pop in a few years, you may wish you had invested.

Rodriguez isn’t the first athlete to launch his own cryptocurrency. Boxing legend Manny Pacquiao and former Manchester United star Michael Owen both recently announced their own personal coins.