SEM and PPC

SEM is the method of putting paid ads on the web in order to muster greater customer base. It involves getting the customers to get to the product website or web page through an ad posted on the search engine platforms; this is usually a paid method.

Paid Per Click (PPC) is the method of web advertising in which the advertiser pays the search engine or any respective website upon the number of clicks generated from the users through the recipient’s channels.