Greg Feingold/Twitter

You're at a massive music festival with your friends, and each of you wants to see different artists and bands perform. You're bound to lose each other, and need some effective method of tracking down your pals in the sea of humanity. Sure, you could use some bizarre bird call or a colourful pole, but why not a glorious photo of Toronto Mayor Rob Ford?

Greg Feingold did just that with his friends when they hit up the Coachella Valley Music and Arts Festival last week. They used the cutout of Ford — featuring what is arguably one of the greatest photos of him of all time — to find each other in the crowd. "Rob Ford has a pretty great face and I think [it] really represents the Coachella spirit," Feingold told The Huffington Post Canada in an email. Feingold, a student at the University of Southern California, said "hundreds" of people came up to offer praise while mistaking him for a Torontonian. "It was pretty ridiculous, we couldn't walk ten steps without people shouting 'ROB FORD!' or asking for photos," he said. "Most people were pretty big fans of him — one frat bro specifically stopped us to proclaim his love for 'his idol.'" "Rob Ford got a lot of hugs." Some performers got a glimpse of the cutout. The singer for Electronic band Chvrches had a nice laugh at the sign, Feingold said, and Lorde "looked very confused" when her eyes connected with the photo.

@ThatMohamedOmar and here’s when we held him up at CHVRCHES. pic.twitter.com/F405Ypf4or — Greg Feingold (@found_gold) April 21, 2014