"Jersey Shore's" "Nicole "Snooki" Polizzi has become synonymous with the poof, an unearthly orange glow and regretting who she made out with the previous night - and now various fashion houses reportedly want distance from the reality star - so they're sending her free bags... from their competitors!

According to The New York Observer's Simon Doonan (via Celebuzz ), Snooki is a pawn in a reported raging style war — with the weapon of choice being supple fine leather.

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When Snooki first burst on to the scene, the pint-sized reality darling never left home without her Coach bag, but lately Snooki has been sporting new Gucci gear (on the arm that's not gripping a mixed drink).

Doonan claims that various fashion houses are engaging in "preemptive product placement" or "unbranding," by sending Snooki new purses from their competitors' collection.

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He adds, "The bottom line? Nobody in fashion wants to co-brand with Snooki."

Why any fashion house would not want to be linked to this adorable too-tanned reality cherub is beyond us, but with this new alleged theory coming to light (from the glow of the tanning bed) - we'll be keeping an eye out for Snooki's next new bag.

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