NEW BRUNSWICK - Just a few years ago, there were grease trucks.

Now, it is all about gourmet this and gluten-free that.

Just in time for the start of academic year, the latest restaurant offering "gourmet" burgers and take-out food has opened on Easton Avenue, smack in the middle of all the off-campus RU life.

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Burgerim has opened at 37 Easton Ave., offering all the Rutgers student staples. There are burgers and fries, chicken wings and strips, salads, soft drinks and desserts, including a flourless, glutten-free chocolate cake.

The restaurant offers three-ounce burgers that is offered in packs with a selection of three kinds of buns, five sauces, eleven different patties and nine toppings, according to the company website.

Originally an Israeli chain featuring mini burgers, the company has 60 franchises nationally and internationally. This is the first of several franchises slated to open in New Jersey. There are other Burgim outlets in 10 states and plans to open in other locations across the country.

The new eatery is in the same building that is home to another restaurant, and a third prepared food outlet is scheduled to open in the location.

Frutta Bowls, a company that started in Freehold and expanded to other states, has already opened a franchise in the same building, and the Halal Guys, a New York-based company with three locations in New Jersey, is supposed to open there.





All three new New Brunswick eateries will be on the ground floor of the building previously occupied by New Jersey Books, which served Rutgers students as a direct competitor to the university bookstore. The building is also a short distance from the city's two hospitals, as well as the New Brunswick Train Station and Albany Street.

And not far from such watering holes as the Golden Rail and Court Tavern, where "gourmet" items are not currently on the menu.