Thousands of people around the world lined up at their local Apple stores this morning for new iPhones, but only a select few got a meet-and-greet with the company’s CEO.

Tim Cook was at the Apple Store in Palo Alto, California, at 8 a.m. to welcome those waiting in line for the iPhone 6 and 6 Plus. Naturally, the Apple fans couldn’t resist shooting some selfies. See some of the best pictures and videos from Cook’s surprise appearance below.

Thanks to all the new iPhone 6 and iPhone 6 Plus owners around the world! Had a great visit to our Palo Alto stores. pic.twitter.com/XAxKLEQvjg — Tim Cook (@tim_cook) September 19, 2014

Apple CEO Tim Cook has arrived at the company's Palo Alto store to open the doors for customers purchasing iPhone's. pic.twitter.com/ks1hWwhrG0 — CNBC Newsroom (@CNBCnow) September 19, 2014

This is why you wait in line at the Apple store in Palo Alto. Tim Cook selfie. #iphone6 pic.twitter.com/5w4jhzIEPE — Mariel Myers (@producermariel) September 19, 2014

Selfie with man behind this craze. Apple CEO Tim cook. interviewed him at Palo Alto store. @kron4news @KRON4APero pic.twitter.com/SQOwSabGUI — Will Tran (@KRON4WTran) September 19, 2014

He casually took selfies with lucky Apple fans outside the store. At one point he told a Samsung Galaxy owner, “You need a new phone.”

Apple’s retail chief, Angela Ahrendts, participated in launch day at an Apple store in Sydney, Australia.