

A Tokyo company has begun selling beer mugs made of ice.

The mugs, which are said to last about an hour in the summer heat, may be purchased over the Internet for approximately $6 each (580 yen).

Presumably one would have to pay for refrigerated delivery, but thanks to a culture of customary gift giving that often involves food, frozen deliveries are surprisingly affordable.

The video also contains details of the newly opened Icebar Tokyo, located in upmarket Ginza.

[Japan Probe]