'For a five, six, seven, 10-year-old, I mean they see that on TV everyday'

He added that he believed the product was appropriate for older children

Store's owner said it was parents' responsibility to read the wand's label

'I'm outraged,' said Nicole Allen, who purchased toy for her daughter, two

Painted pink and shaped like a flower, it promises toddlers 'wonderful music', magic and fairies.

But if you peel off the silver foil, a shocking image of a girl slitting her wrists with a knife is revealed.

Parents have spoken of their shock after buying this 'Evil Stick' from a dollar store in Dayton, Ohio.

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Disturbing: Parents have spoken of their shock after buying this 'Evil Stick' - featuring a picture of a young girl with red eyes and an evil expression slitting her wrists with a knife - from a dollar store in Dayton, Ohio

'Misleading packaging': At first glance, the stick, which depicts a smiling anime character and snowflakes on its packaging, appears to be a 'princess wand'. However, when in use, it emits a cackling laugh and lights

At first glance, the stick, which depicts a smiling anime character, swirls and snowflakes on its packaging, appears to be a 'princess wand'.

However, when in use, the toy emits a loud, cackling laugh and flashing lights.

Most disturbingly, it also features a picture of a girl with red eyes and an evil expression under a patch of foil at the end of the stick. The youngster is cutting her wrist with a knife, drawing blood.

'It's a picture of a girl slitting her wrists. I'm outraged over it,' mother Nicole Allen, who bought the toy from the dollar store for her two-year-old daughter earlier this week, told WHIO.com.

Aimed at children: The 'Evil Stick's' packaging promises toddlers 'wonderful music', magic and fairies

Hidden image: The horrific picture of the girl self-harming is visible under a patch of foil at the end of the stick

'I want to know how they think that that is suitable for a child. There was barbie dolls on one side and baby toys on the other side, and these were right in the middle.'

Local Tina Musgrove added: 'You don't want to think about little girls picking that up and thinking this is normal, or funny, or interesting, or any of those things.'

The store's owner, Amar Moustafa, said it was parents' responsibility to read the toy's label and determine what is appropriate for their children.

Scary: 'It's a picture of a girl slitting her wrists. I'm outraged over it,' said mother Nicole Allen, who bought the toy for her two-year-old daughter. 'I want to know how they think that that is suitable for a child'

Store: Amar Moustafa, owner of the dollar store (pictured), said it was parents' responsibility to read the toy's label and determine what is appropriate for their children. 'The name on it, it says "Evil Stick",' he said

'The name on it, it says "Evil Stick",' he said. 'So from the name, if I was buying it for my kid, I would inspect it before I gave it to them.'

He added that he believed the toy was acceptable for older children, saying: 'For a five, six, seven, 10-year-old, I mean they see that on TV everyday.'