INTRODUCTION

The team at Buzz Technology are an innovative lot! Collectively, we have tried pretty much all of the ways possible to commercialise both hardware and software innovations. We have tried all of the well known approaches and come up with many new and innovative solutions ourselves. These include an Uber and AirBNB style monetisation platform for underutilised time and resource as well as cutting edge 3D printing and robotics..

As YouTube and Instagram have demonstrated, providing a user generated content creation delivery and monetisation channel can enable companies — Google and Facebook in this case — to achieve phenomenal growth and ROI. At the same time, companies such as Apple and Samsung demonstrate the phenomenal value of high value add hardware that can act as a delivery channel for media and software enabled services. Oculus and Pebble have also shown that innovative hardware can create whole new industries, multibillion dollar industries.

With this phenomenal value creation in mind, we have combined our platform with the power of blockchain and cutting edge decentralised manufacturing technology that we have developed to create a user generated content solution for HARDWARE.

Over the coming weeks, we will be bringing you more details of the solution, how it will generate investment returns and the myriad of economic, social and environmental issues that it solves -

INVESTOR TOPICS

Using blockchain & cryptocurrency to align investor and innovator interests

2. How and why we use a coin and immutable ledger (blockchain and related technologies)

3. Volatility vs value creation — how and why our coin should deliver both long and short term returns

4. ROI — money and the ‘latest product’ perks — of holding our coin

5. An Escrow wallet and detailed fund release program — how we aim to protect ICO investors

6. Brexit, trade wars and the workarounds offered by our solution.

7. Upcoming opportunities for investors

IMPACT ANALYSES

1. Rich and poor

2. Old and young

3. Developed, emerging and third world countries

4. Companies — large and small

5. Innovators and investors

TECHNICAL SOLUTION

1. The software platform — current form and future functionality

2. The hardware solution — robotics & 3D printing

3. Intellectual property — patents and Fair Source (our own invention)

4. Challenges — competing on price, product sophistication, fit and finish

5. Opportunities for designers, makers, managers and marketeers

Today, we are going to start with the the value add that our solution offers to the wealthy because the fundamental misalignment between investors and innovators represents the biggest hurdle to progress that currently exists.

MONEY BUYS A LOT OF THINGS

…but the single biggest limitation to it’s effectiveness is the law of diminishing returns. The only workaround — to dramatically increase the enjoyment per dollar spent — is innovation.

Up until now though, innovation has had to be brought kicking and screaming into the world. This is because, ever since the beginning to time, innovation and the obsolescence that comes with it have eroded the value of time, effort and money invested in the design and infrastructure around an existing product or solution. With centralised mass production, this has become even more pronounced with the high value of investments needed for injection mould or press tooling, supply chain and distribution channel creation.

There was a brief respite with the emergence of RepRap Foundation initiated, low cost 3D printing. Suddenly, people started to envision a world where customisation could be cheap or free, but this was soon found to not be the case. Whilst it was soon discovered that 3D printers had several technical limitations, it was still found to be the case that new products would still need investments in design and testing.

To really remove the road blocks to innovation, we need to ensure that the (patent pending) solution that we are proposing could potentially offer better ROI to investors — as well as some existing component manufacturers and brands — than centralised manufacturing. We have tried to achieve this in three ways:

By creating a global route to market for new hardware products and enhancements — so that they will eventually be functionally better than mass produced equivalents. Reducing component and raw material costs for hardware products by enabling controlled reuse — so that they will eventually compete on price and offer better margins than mass produced equivalents. Putting in place a solution to ensure that reused materials and components are paid for again when reused in a new product. This empowers new product developers, module suppliers and brands achieve equivalent or better revenue without having to build in obsolescence, ship whole new products and create environmentally damaging plastics/electrical waste.

The emergence of whole new industry sectors — VR and smart watches — as a result of pre sales crowdfunding (via Kickstarter, Indiegogo and other similar platforms) is evidence that even with a — currently — much smaller community of designer/makers, more value can be created from USER GENERATED CONTENT in HARDWARE than in other fields such as video (YouTube), images (Instagram) or written text (Wordpress, Medium and other blogging platforms).

Whilst these platforms excelled at launching new hardware product when they launched back in 2009, a number of high profile failed and delayed campaigns have made backers wary of pre-funding undeveloped product. The platforms have introduced project validation and assistance programs, but it is still too hard to get hardware products and/or incremental innovations to market. Creators need to build teams with track records, onboard trusted supply chain partners and invest 3+ months into PR and community building. All of this has meant that we have seen innovation drop off and reduced use of the platform by lone innovators or small teams — indeed, it’s now generally factories that use it as a sales channel for derivative products.

Our solution does away with all of that difficulty. Using our extensively built and tested platform, it enables product development to be funded using a combination of spare time, underused resource and coin based liquid investment. Similarly, our affordable, robotics based local manufacturing technology enables customers to have their new, cutting edge products within days — not months or years.

We don’t want to reinvent the wheel, so in due course, we will reach out to the crowdfund sites — and other online/offline retailers — to see if they want to be sales and marketing partners.

If you are an early adopter who would like to see more innovation get to market — to combat the law of diminishing returns — visit our web site to find out more and whitelist for our ICO. You can also join our Telegram group — https://t.me/BuzzTech — to shape the solution, work with us or hear about opportunities.

We are also looking for investors at all stages — ICO, pre sale and direct — so do reach out to us by email on info@buzztechnology.co.uk to find out about current opportunities.