Apply with the paddle applicator for full-coverage color in one sweep.Finish your look: Use Gen Nude Under Over Lip Liner before or after lipcolor to create more definition around the edges. For best results, wait 10 minutes before eating or drinking to allow the color to set.Tips & Tricks: Pairs perfectly with Gen Nude Under Over Lip Liner and Gen Nude Buttercream Lip Gloss

Long-wearing, moisturizing, full-coverage cream-to-matte color in a range of statement-making nude shades for all skin tones.When it comes to the nude lip, there is no such thing as one-size-fits-all color. Meet the next generation of nude.Gen Nude Matte Liquid Lipcolor is long-wearing, cream-to-matte color with a lightweight, no-tack texture. Formulated with moisturizing ingredients to counteract dryness, this matte liquid glides on silky smooth with a subtle vanilla scent.The flexible paddle applicator delivers full coverage in one sweep. For best results, wait 10 minutes before eating or drinking to allow the color to set.Active ingredients:Benefits:Gen Nude was developed for all skin tones and lip tones, to be a playground of nude lip shades for everyone, from makeup novice to artist. Whether you want an edgy, blanked-out nude look, a natural your-lips-but-better nude, or a deeper neutral contrast color, you're guaranteed to find shades for any look. Blend and layer colors and finishes for infinite ways to go nude.

Product Reviews

Rated 4.29 out of 5 stars

1148 Reviews

Most Helpful Positive Review

Favorite Liquid Lipstick Formula!!

I've tried several Liquid lipsticks from: CP, Dose, beauty bakerie, Milani, Kylie Cosmetics... and each time felt my lips dryer than a desert! (After several days of lip balm were needed to recover). After being ready to give up on the Liquid lipstick trend, I found BM gen nude!!! Firstly I love the scent-- smells like a Wendy's frosty, subtle chocolate, but goes away after drying. The packaging is sturdy and pretty and the applicator is nice and precise. The texture is smooth and creamy and does not settle in lip lines at all. The saving grace was that these do not suck the moisture from you lips! I can wear them everyday without discomfort. Fell in love so quickly that I went back to buy another color! They take a little while to dry down but I don't mind it, since they do not settle in lip lines. They do not transfer horribly (like a satin lippie) but they do transfer a little, and they fade really nice on the lips, so I don't mind it at all... therefore reapplication isn't necessary, but they do layer good if needed. I own XYZ (my lipcolor but better) and SLAY (a beautiful mauve color), I hope they bring more colors out in these because the formula is EXCELLENT. (I returned the red color they launched for Xmas called Naughty, the formula was clumpy and not smooth to apply. I hope they can work to keep this original formula intact for new colors, as I would like to purchase more!)

Most Helpful Critical Review

too runny

I love the color and the matte finish, but the formula is too runny. Too much lip color stays on the wand so you have to scrape some off. If don't keep the tube upright (and who keeps it upright in their purse?) it gets all over the inside of the cap and then squishes out when you screw the cap back on. Have a tissue handy with this one to dab off your lips and tube.

Reviewed by 1148 customers

FAVORITE LIP COLOR/FORMULA

5

Missy Lemon Tea from McLean VA

This product is perfect! Definitely worth the money!! I've tried almost every other premium brand out there and all fall short.

Swag, Weekend and Boss are all fabulous

5

Swag Boss for the Weekend from CA

I bought Swag and Weekend through Ulta.com after discovering how much I liked Boss. These lip colors are SO comfortable and are easy to swipe on. They also smell faintly of chocolate! My lips are *almost* the exact shade of Swag, which is why I'm so pleased with it: it defines my lips and makes them slightly more vibrant, with a very natural look good for day wear. Weekend is more peachy/orange than Swag Gives me a bit of a golden glow despite being matte. You can tell I'm wearing lip color, but it's subtle enough for the office. Great for a summer or fall date. Boss is notably darker than swag but the same hue, so it's perfect for slightly more formal looks/evening. I can get away with it at work, but it's darker than I'd normally wear. It also looks more matte to me: Swag and Weekend look naturally matte, whereas with Boss, you can tell I've chosen a matte lip. Aside from loving the colors, my favorite part is how simple these are. I don't need any other lip product, and the applicators work great. No bleeding, long lasting, and while they do fade with eating/drinking, they do so gradually so it simply looks like I have less lip color on, not smudged weirdly.

Put it on and go: immediately fabulous

5

Picky lipstick user from CA

After many failed attempts (6?) I finally found a lip color that I can just swipe on a go! No more blending with another color, or blotting to lighten it, or multiple attempts to correct it. The color Boss (Bo$$) is perfect for me: it's several shades than my lips, but almost the same hue. Slightly more brown tones. The darker shade makes my lips pop. It doesn't bleed at all, lasts well, and when it does fade, it's very gradual so it just looks like a slightly different color rather than faded lipstick. Appropriate for work or for going out. A little dark for casual day use, but not too intense. I almost never have to correct it after the first quick application: it somehow goes right to the edge of my lip so perfectly it almost feels like magic. I have a sharp natural lip line with a strong cupids bow and pale skin, so if I mess up, it's very noticeable. Once it's on, I forget I'm wearing it sometimes. Very lightweight and comfortable: no dry feeling, no stickiness. If I drink/eat, it does transfer a little but doesn't smear. Bonus: smells like chocolate. Only downside is that it's a bit hard to remove: it smears when I use makeup wipes, and it ends up getting on my skin around it. However, if doesn't stay long after that; a quick face wash gets rids of the rest.

Doesn't not last

2

Gigi23 from California

They are a more comfortable liquid lip, but the price is longevity! They come off super easy, and I still getting lip peeling from it. Color selection I feel is dated. Save your money and buy another liquid lip. Check out Sugarpill if you want the comfort and the longevity!

Pretty color/ wears off

3

Ree from Gardena

Nice formula, wears off really fast.

BRING THEM BACK

5

jossy from riverside

im so sad XYZ is no longer available plssss bring it back!!!

Look nothing like the try on in the app!

2

Gigi from SETX

I bought the shade in Weekend after trying it on in the app. I loved how it wasn't too red or too pink! I went to Ulta to purchase it and it looked horrible! It was an extremely pale pink color. It looked exactly like the shade smooch. I'm convinced somebody switched out the box and label on the lipstick. Hopefully I can exchange for a darker color.

Long lasting lipcolor.

5

JM from Tennessee

I have tried other liquid lipsticks and this is far and above the best. Long lasting, color stays true and doesn't dry my lips. Less is more and once dry will last a LONG time. Great selection of colors to choose from as well. A definite winner!

The best matte lipstick!!

5

Forever Faith from Lufkin Texas

I love the opaqueness and matte finish!! The colors blend well together! They last for a long time!

I will buy this product again

5

Cathy from Scottsdale AZ

Perfect color and stays on

Fantastic!

5

Mads from Utah

I just got the color boss and it's a BEAUTIFUL color. It also smells amazing. I really like the finish.

My favorite lip product ever!

5

Courtney from Conroe, TX

This is my favorite lip product and this is my 4th time buying this color 'SWAG'. I believe it's good for people with a darker more plum lip color. I have darker lips so I don't wear the light pinks, but this color is my everyday cute lip color.

best matte liquid lipstick

5

ana from minneapolis

i've bougt this formula in multiple colors, it's easily the best liquid lipstick i've tried. the formula is so smooth and not drying at all and the color lasts all day. a go to product

Definitely buy this again!

5

Sassy from Englewood florida

This is my everyday color which is fabulous. Loving it! Thank you

Obsessed!

5

Sensitiveandfairskinned from PBGFL

I love this shade, but honestly just love the entire gene nude matte collection from bareminerals. A sample I received during Christmas is what made me come back and order the full size. They smell delicious too and the color stays on for a long time.

Love this color!

4

Nece from Phoenix, AZ

I love this color and this brand, only thing I would have to say it that it does try your lips after having it on over night because it's matte. But other than that it's great!

Moisturizing

5

AC from WA

Formula is smooth, feels moisturizing and will wear well and not on your teeth

Beautiful Matte finish

5

Stephanie from TX

Love the color.

I would definitely buy this over and over again

5

BoogImABat from Erie Pa

I used to not wear lipstick because I could never find a color that works on me. Then I decided to try this, my first one was a mini that came with mascara and I fell in LOVE! Had to buy the bigger one cause I ran out of my mini. Super soft, the color is perfect and it lasts all day. I will buy this over and over again.

Lips

3

Rachelle from Louisiana

Love the natural color. Doesn't last as long as I hoped

My everyday must have color is swag !

5

Angie from Pennsylvania

Beautiful color ! Last all day !! I love this so much !!

For the price, it could be improved

3

Red from IL

Love the color and texture. Feels great on the lips. Wish it had more staying power like the Cover girl or Mabeleine all day lip products. I added a gloss topcoat to give it a little shine

LOVE IT

5

Star from Texas

It's matte but doesn't dry out my lips, even though I have chronic dry lips. It smells like chocolate, too!

I Love this liquid lipsticks!

5

Ale from AR

Amazing formula! Hydrating not drying!

Great pigmentation but messy application

3

Fran from Massachusetts

A little goes a long way . I find these best apply with a brush as the consistency is watery and can make a mess. Will keep in my collection but won't purchase again.