The rise of internet technologies and services in the past 15 years has significantly changed the travel industry. Throughout the years, only a few companies have established a monopolistic position in this trillion-dollar market. They created elaborated ecosystems that are centralized and have moved away from the most important aspects of the ecosystem — the value of host and guest.

Some online travel agencies do not stand out because they fail to provide an adequate facility description since there is no option to highlight interesting or unique details of their offering. This centralized and rehashed approach leads to monotone content and prevents the industry from evolving.

Accommodation facilities are now built and customized to fit the average tourist. Online reviews by guests have helped agencies differentiate based on ratings. However, this kind of centralized service assumes that customers are not interested in anything beyond accommodations and therefore do not value uniqueness. This leads to the destructive perception of guests by hosts and hoteliers as they treat guests like ordinary people without any additional preferences.

Now it’s time for the big steps and revolution in the travel industry. In this article, we will describe the main challenges of the travel industry and its innovative solutions to bring the industry to a completely different level.