The Tag Heuer Connected Modular smartwatch is not for us plebeians. Its existence is intended for the true watch collectors who see time-keeping as its own bonafide art form. And can you blame them? Watches are mechanical works of art. As a little girl, I used to admire the edges of the hulking watches my Dad would wear; the way the leather straps seemed to waterfall from the watch lug.

That's the kind of fawning that Tag Heuer is counting on for its latest Android Wear 2.0 release — especially from the diehard watch fans. This Connected Modular employs a sort of modular form wherein you can easily swap out lugs, straps, and the chassis as you please. The idea is that if you're going to invest in a smartwatch — or any watch, really — it should suit daily, no matter the circumstance.

I managed to have a quick chat with Jerry Bautista, the Vice President of Intel's New Technology Group, at the Connected Modular launch event in San Francisco. The smartwatch runs an Intel Atom Z34XX mobile processor. Bautista didn't reveal too much, but he did tease the idea of smaller watches on the horizon, and offered a bit of conjecture into why watch fans might find themselves attracted to this particular Android Wear release.