Concerned residents are preparing to fight against the first sex doll brothel in North America due to open next month between to a dry cleaners and a nail salon.

The ‘facility’ is due to open on September 8 in Toronto’s North York neighbourhood, offering private rooms with hi-tech silicone dolls designed for sex.

Carla Amodio told City News that she first thought posters advertising the Aura Dolls Brothel were a joke.

She has torn down a number of ads for the shop, arguing the business “doesn’t belong here”.

The brothel is said to be moving into a plaza that is already home to a number of local businesses.

According to The Star , the website for the business is advertising six different female sex dolls.

“We tried really hard to try to cater to every single standard of beauty, we have different ethnicity, different eye colours, different hair colour,” Claire Lee, a representative for Aura Dolls, told The Star.

Rates range from $84 for half an hour with one doll to just over $1000 for four hours with two (Aura Dolls)

The company will expand on the collection in the future and even have plans to add male dolls.

Amodio plans to start a petition and has already reached out to her area councillor who is looking into what city bylaws could be enforced to prevent the business from opening.

“I’ve had a lot of calls, mostly from parents saying, ‘how do we explain this to our kids?’ ” area councillor John Fillion told CityNews.

“Our city staff need to look at the wording and see if that does the trick,” he said.

“If not, we’ll have to come up with something else.”

A spokesperson for Aura Dolls Brothel defended the company, telling CityNews he didn’t believe it is breaking any laws and believes the service could help stop sex trafficking.

“Since this is a new and unfamiliar concept it is understandable that this will raise concerns and resistance, however, as we move further into the modern age of technology we must be open to the new ideas and concepts that come with it as long as it is safe for everybody,” a statement from the business issued to CityNews said.

According to Vice Media , the owners of the business, got the idea after a visit to Japan where the facilities are becoming increasingly popular.

Rates range from $84 for half an hour with one doll to just over $1000 for four hours with two, Vice Media reports.

Lee told The Star that the facility will have separate entry and exit doors to ensure “maximum privacy for customers”.