This isn’t a piece where I tell you that I’ve quit #GamerGate, or that the fight is hopeless. This isn’t a piece where I say that #GamerGate is going down a direction that I disagree with or where I sit here and attempt to tone police. But it is a piece where I’m going to say what I feel is the truth.

The truth is that as much as the Literally Who’s keep trying to discount what we’ve done, and as much as they still have influence. we’ve won. A few months ago I felt that it was premature to say this. I even wondered if our efforts would be in vain. But it is only now, more than half a year later that we are truly seeing the direct results of what we’ve worked for.

Gaming sites have updated their ethics policies. Corrupt journalists and game devs are being quietly fired and resigning. This may be the most successful bit of activism in the history of the internet.

Some people might be upset at what I’m about to say here, but in many ways #GamerGate has been more successful than feminism and even men’s rights activism. Because #GamerGate said it was going to make an impact, and change the face of games journalism,and it has.

It’s done this with good old fashioned consumer complaining from a diverse group of people. As much as this is a PR battle, the fate of this battle was decided before the social justice warriors got involved. They believe that this is a battle between misogynists and advocates for women’s rights,

When in reality it’s always been a battle between game consumers and those who produce and write about games. When it comes down to it, insulting your customers is always going to be bad business. As much as these journalists talk a big game, these game sites are often small groups of people in cubicles across from writers working on another site.

They are all easily replaced, and easily shut down. Which is why they are losing. They believe that if they tell a lie long enough it’ll become the truth. But the dips in web traffic make them a liability, and if they take blow after blow to their wallets, those who fund their sites will drop the site, start over and re-brand. That’s how business works.

You can’t choose your customers. All you can do is pitch to a demographic, and as much as these people want to pitch to social justice minded gamers, they are a minority. They are a small demographic, so pitching to them is not only infinitely stupid, but a waste of money.

They want their audience to be a group of people that barely registers as being a thing in the gaming community. This is why they are losing and will continue to lose. Because as much as they want to scream “Misogyny” at the top of their lungs, there are women who’ve been in gaming for years, who couldn’t care less about what some dumbass feminist have to say about their hobby.

They’ll say, “What about the harassment of female journalists and Gamedevs?” What about it? When it’s a male game dev or journalist it’s criticism and a part of being in the public eye, but when it’s a woman it’s “harassment”.That is what’s at the heart of these cries of misogyny.

Surely no one should receive rape and death threats, and I really hope that those responsible are arrested and prosecuted. But seriously, it’s like no one told these people that being in the public eye brings weird comments from people who may have less than nice things to say.

It’s as if no one ever told these people that acting like an asshole online had consequences. These women feel like they should be able to act like 14 year old attention whores while being in the public eye, and should not have to deal with the fall out from that.

But as much good as we’ve done and will continue to do, GamerGate will die in a sense. It will likely remain as a sort of watchdog presence, but it will not be the force that it once was, and as selfish motherfuckers begin to bicker over the methodology of the activism, it’s going to inch closer and closer to that state. The activists are restless, and like all movements it’ll calm down.

But it’s important to learn where they failed. Being a troll and gaining attention only works for so long. Eventually people just ignore you. This is why #GamerGate has succeeded for this long. Because while it does often have chan humor, it is more than that.

This is why no one gives a fuck about Anonymous anymore. That and the fact that the SJWs who’ve since co-opted it utterly fail at being intimidating. It’s the same reason that Anita Sarkeesian keeps having to up the ante to stay relevant. When #GamerGate calms down few people are going to still care about the literally whos and they know that.

She’s got something like 270,000 followers but I’m willing to bet you that most of them are feminist academics that don’t even play games or like them for that matter. No one will give a fuck.

This is why I haven’t felt the need to write endlessly on every happening. To give you an idea of how many of those twitter followers don’t fucking matter, I actually looked at some of Anita’s followers and found that about 20% of her newer followers are bots used to inflate her numbers, and the number could be even higher than that.

Other literally who’s are on the same botlist, so don’t be fooled. These fucks need to hire fake accounts to appear as though they haven’t taken a hit, but they have. They are hurting and trying to hide it.

While there is still some work to be done, most of the results we’ve been waiting for are here or on the way. These corrupt fucks are running on borrowed time, they are going to fall in a big way.

They only have the appearance of importance, an appearance that becomes more and more difficult to maintain as evidence surfaces. These people are not all masters of PR. They are a hot mess just standing. They are average people gaining fame very quickly in a short amount of time, and them falling on their faces is inevitable.

So all we need to do at this point is outlast them. We work, we wait, and then see the results.