Photo: Courtesy of halloweencostumes.com

At the beginning of the week, we reported on an elaborate hoax staged by a Tampa woman named Alisha Hessler, who went by the name “Jasmine Tridevil” and tried to convince the internet she’d gotten a third breast implanted to appear unattractive to men. That was Monday. It’s now Friday, and brands are already capitalizing on the viral hoax to hawk Halloween costumes.

Halloweencostumes.com has an ingenious way to re-create the 3-boob lady: just tape two sets of fake boobs together and cover them in shiny pink stuff. The result is hilariously bad, but so was Tridevil’s prosthetic, so we shouldn’t be too harsh.

This is the world we live in today: A viral story spreads, is revealed as a hoax, and eventually made into a Halloween costume. Does nobody remember Balloon Boy?