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The 49ers documented new coach Kyle Shanahan’s airport touchdown, arrival at Levi’s Stadium, and greeting by team employees today on social media like it was a new moon landing, and maybe for this wayward franchise it was a decent comparison.

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What’s clear is that Jed York has decided that Shanahan and new GM John Lynch are star, franchise-altering personalities who can connect with fans, which is also a fairly large clue that York understood that the 49ers had provided exactly zero of that since the plotting began to get rid of Jim Harbaugh.

And I’m going to give York credit here: This is the right way to go–to show an upbeat, energetic face to the public is the least the 49ers can do these days.

By the way, I’m pretty sure the 49ers conducted no such airport greeting and franchise-wide celebration for either Chip Kelly last January or Jim Tomsula the January before that… or if they did, they sure didn’t promote it.

(Pretty sure they just didn’t do it.)

So this is different. You know what? I’m all good with the 49ers’ publicizing Shanahan’s arrival like this.

It’s a conscious effort by York and Lynch and whoever else in there to display that this is a new era and I also think it’s a strong re-direction of attention, at least at first, strictly to Lynch and Shanahan… and away from York and Paraag Marathe.

Of course, we will see how long that lasts, since Jed convinced himself he was setting it up perfectly with the expedient Kelly-Baalke marriage last year and certainly when he pushed Tomsula forward two years ago… and then he went ahead and fire both coaches after only one season and fired Baalke a few weeks ago.

Leaking about all of them the whole way.

But for now, I believe York had the right intentions in this process; even though it was a screwy process, even though we don’t know if either Shanahan or Lynch can succeed in these new roles, I think York’s intentions were solid.

The 49ers need to win back public trust AND reconfigure their roster and the way they do business… and they never even bothered thinking about that first thing for years, while failing at the other two things.

Now they have Lynch as GM, and he’s obviously extremely comfortable in the public eye, and he’s the guy Shanahan picked for this job; and now the 49ers have Shanahan front and center.

It’s the way this total re-boot had to start, it couldn’t have any similarities to the Trent Baalke growling era, and now it’s up to Shanahan and Lynch to prove that they can do these jobs–you know, get a quarterback or two, install the systems, fill out the staff, start drafting players to restock this limping roster.

The biggest display, of course, comes tomorrow at Shanahan’s introductory presser (which is also the first time Lynch will be front and center before the cameras, too).

I’m not overly interested in “winning the press conference,” but these productions are always an interesting way to measure how a team presents itself in a time of such dramatic change.

Remember, the Tomsula intro was not exactly a clarion call of imminent 49ers greatness.

My guess is that York will utter a few words at the start of the presser and then leave the podium to Lynch, who will introduce Shanahan, and then both new hires will take questions.

My other guess is that Marathe will be in attendance, but will not be very visible and will not take questions.

The spotlight will be on Shanahan and Lynch and it should be on them, in a way the 49ers haven’t really pulled off since they hired Harbaugh in 2011.

Here are some more thoughts, mainly repeated from things I said on KNBR two nights ago with Ray

Woodson, but what the hell, they’re my thoughts, so I might as well expand on them a little on this site.

* Leadership is the biggest issue here, and you can’t lead if you can’t communicate. Chip Kelly was a decent leader in the locker room, but he obviously had zero chemistry with Baalke or anybody else in the building.

Baalke, of course, was a non-starter in the communication area. Tomsula? You know that one.

Jed prefers the off-the-record texting sessions and Marathe is his own guy.

All those 49ers major figures, disconnected from the public for years.

And I do believe that if you are horrible at communicating to the public, you are usually also horrible at doing that inside your own building… and it showed the last two seasons.

So I believe that Lynch and Shanahan want to be out front, want to be relatively transparent and want to connect with fans–usually through the media (I know, we’re evil, but we sorta are here to ask the questions that help explain who these guys are and what the team is doing).

If they can do that–and they are already doing it–I think it’s a strong sign that they’ll be able to do it with their players.

* Again, we’ll see how Lynch and Shanahan do with the tangible football stuff, since both are rookies in their new jobs.

I don’t think Jed planned it this way at all–he wanted Josh McDaniels and a veteran exec, but when McDaniels bowed out, Jed was in a scramble to find the biggest name he could, and that meant Shanahan.

When Shanahan wasn’t overwhelmed by any of the veteran execs the 49ers had lined up… he offered up the big surprise twist with Lynch, and now the 49ers are banking on these two star personalities more than true experience.

And the six-year deals for both!

Remember, Jed was telling his national friends that the 49ers did this perfectly–they were the only team that had a GM opening (until Indianapolis’ surprise opening late in the process), which meant they were going to get the most qualified guy by far.

Jed was bragging about this. Then he hired Lynch, who has no experience. So that tells you this thing zig-zagged way off script.

Which is OK. We don’t know if this will work, we don’t know if Jed and Paraag will start regretting it immediately (though we will hear about it from their national buddies if they do), but we do know that this feels different, this is already more evidence of 49ers openness than we’ve seen maybe since the Steve Mariucci days, and that’s a pretty decent start.