Sure, Justin Bieber has some eco-friendly nail polishes to his name, but if he wants to stay ahead in the barely pubescent, teen idol category, he’s going to have to at least produce some organic granola.

Teen star Cody Simpson has launched his own brand of cereal containing less sugar than traditional kids’ cereals and made with natural and organic ingredients, Cody Crunch.

The breakfast staple from the custom cereal and granola company, Me & Goji Cereal, contains organic multigrain O’s made of kamut, spelt and quinoa along with multigrain flakes, chocolate covered goji berries, and dried apple.

When he’s not making girls swoon from his #1 Disney radio hits, Simpson is competing as an elite member of an Australian youth swimming team, so he wanted to design a cereal that was a notch above others in providing nutrition for an active, healthy person.

And he was SinCEREAL about it.

One serving of Cody Crunch yields 17% of the daily recommended allowance of fiber, 5 grams of protein, only 6 grams of sugar, 2 grams of fat and 155 calories.

Millions of dollars are spent towards marketing cereals for children each year, but many aren’t worth your dollars when you consider the high sugar content found in popular brands. Consumer Reports found that 11 of the top 27 cereals marketed to kids had at least as much sugar as a donut from Dunkin Donuts. A report from Chicago Now showed many of the top popular cereals contained between 12-20 grams of sugar per serving.

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