Does Layden enjoy that rivalry as much as it seems, I wonder? There’s a careful, considered pause before the question is deftly sidestepped in favour of a more diplomatic response.

“I think what’s great is that every couple of years some pundit or analyst will come out and say that consoles are dying and everyone’s going to go to mobile or something like that. And I love the fact that in this last year, between Sony and Microsoft, we’ve had the best year in the video game business in terms of turnovers and revenues.

“Console gaming is alive and well and stronger than ever. And what we bring into that space, and what Microsoft brings in there, and latterly Nintendo coming through with Switch, I think it’s just great. I love a marketplace that is vibrant and exciting and people are shouting. And people have their home team and their away team and they have their own feeling about all of that. But what’s good for video gaming overall is good for everybody that’s in there.”