A new student-run startup has come up with a "sexy, yet functional pocketed bra." Finally.


The JoeyBra, as it is called, will store your cellphone (or credit card or cash) in a slim under-arm pouch, so you can be hands-free and perky at the same time!

JoeyBra was created by Kyle Barlow and Mariah Gentry, two college students who met at the University of Washington's Foster School of Business. The bra is a finalist at the school's Business Plan Competition and is slated to go on sale at the University Book Store this summer.


Yes, the idea of a bra pocket to stash your cell in seems silly. But there are plenty of women who will tuck a little cash in their cleavage in lieu of carrying a purse or wallet. With the right design team, JoeyBra might actually have a bright future. [GeekWire - Image via JoeyBra]