Husband and wife owners Christian and Kristy Favalli have been overcome with emotions this week as they, like so many other restaurants in Atlanta and around the country, made the difficult decision to close their doors. The couple, owners of legendary Buckhead Italian eatery La Grotta, employ almost thirty people (some of whom have been with the restaurant since its opening in 1978) and the thought of them being without work for an indefinite length of time did not sit well with the Favallis.

Christian Favalli at left with members of his culinary and management team



In a move that will hopefully be modeled by other restaurateurs who can afford to do so, the Favallis will contribute 100 percent of the proceeds of gift card sales for the next 24 hours directly to their employees. Calling it their "social responsibility," the Favallis sent a call to action to those on their email list and friends in the community. Gift cards can be purchased in any denomination by calling the restaurant (404-231-1368) or by stopping by the restaurant (2637 Peachtree Road) [not recommended as to ensure social distancing] or by email at Kristy@lagrottaatlanta.com.

The campaign started at 3:30 PM today, and despite originally being planned to last only 24 hours, will run until at least 5 PM tomorrow, March 18.

In addition to gift cards, the restaurant is also offering their menu (and wine!) via "curbside pickup" at the restaurant's normal valet stand area. All wine normally priced $200 and under is being offered for 40 percent off during this time. Gift cards purchased during the employee assistance program cannot be used for food or wine purchases now. They will be to be used when the restaurant returns to normal operations.

For those wishing to pick up food orders or place gift card orders, La Grotta will be staffed until 8 PM today and starting at 10 AM tomorrow. In addition, La Grotta offers delivery through Postmates and Grubhub.

As of this post, the restaurant had already sold more than $15,000 in gift cards and indicated it will cap sales for this program at $40,000 to ensure that there is a restaurant to reopen and accept said gift cards when time and safety permits.