“We’re grateful to the tens of thousands of Cheerwine fans who joined us last year, and can’t wait for everyone to see what we’ve got planned for 2019’s festival,” said Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re proud of our Carolina roots, and we co-host this event with the City of Salisbury to celebrate the region’s uniquely southern tastes, sounds, culture and amazing people.”