Now here’s a man who doesn’t care what anybody thinks. Xia Jun (夏君), the CEO of a housekeeping service company in Shanghai, is the first man in China who can claim to be a qualified breast-massage therapist after receiving three months of training.

With his certificate from the China Employment Training Technical Instruction Center at the Ministry of Human Resources and Social Security, Xia plans to incorporate breast-massaging services through his company. He has stated that he plans to provide ‘scientific training’ in breast-massage therapy for his company’s male managers in 160 branches throughout China.

The Global Times reports that Xia’s actions are serving a crucial social need:

His managers had told Xia of an emerging need for breast massage on the market: New mothers have been struggling in recent years to produce enough milk for their infants.

“They don’t want to miss out on the market, but most of them are male and so are too shy to learn it,” Xia told the Global Times. “As long as we are professional with reliable certificates, we will have the market,”



However, Xia has stated that having his female employees sent for the same training would not be a wise investment, citing fears of high employee turnover after acquiring new breast-massaging techniques.

Instead, Xia wisely suggests that it’d be more cost efficient to have his male managers teach his female employees the necessary breast-massage techniques. Splendid.

What will commentators say about the Chinese propensity for meekness now, with men like Xia and the underwear model-employing Chinese psychologist setting new precedents in thick-skinned audacity?

By Fan Huang

