People were talking about it since a few days but nothing was official yet… until now: Apple is opening it’s first actual store in Israel and choose to have it in a very symbolic place of Tel Aviv. The new Dizengoff Square will raise from the ground in less than a year and will come along the very firs Apple Store.

If some of us were still wondering why the city was such in a hurry to renovate Dizengoff Square, we now know the reason! Apple is always looking for the best spots in the world for his stores and just signed an historical ten-year lease with the city. The very first Apple Store of Israel will open there in the beginning of January 2017.

This underground store will be build like the 5th Avenue one in New York, with a round outdoor design to perfectly fit the Bauhaus style of the round-about.

Modern glass stairs will take you down to the store that will be under Dizengoff Square. The 1000m2 Apple Store we’ll have the usual paired down and woody design that only Apple knows about.

Since a big news never comes alone, Tim Cook, just announced that he will come in January for the inauguration of the store, and will be visiting the offices of Apple in Hertzlyia in the meantime.

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