Score one for Focus on the Family in the Social Values Super Bowl -- the advocacy advertising contest that will fill the airwaves between scattered moments of NFL football February 7.

CBS has rebuffed the publicity-seeking entry from a new gay dating service, Mancrunch. The company had pounced on a chance to present their ad when they heard time was still for sale for the big game.

Ah, but they missed the fine print: CBS's newly announced ad standards are for advocacy ads promoting a point of view. So far, the only one booked for the family audience is one starring Tim Tebow and underwritten by conservative evangelical Focus on the Family.

CBS spokeswoman Shannon Jacobs is quoted by CNN Money saying:

After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot ... We are always open to working with a client on alternative submissions.

OK folks, if you want to advocate for gay rights or marriage, perhaps -- but don't appear to enjoy same sex contact in an ad airing during a game where grown men will be knocking each other nearly senseless -- you still have an opening.

One reader, who posts as Belmont Scott, commented on my earlier postthat

... advocacy commercials should be banned. There are plenty of programs that discuss controversial topics and display controversial behavior. The people who want to watch that sort of thing can watch it there.

Who do you think will be next to spend $2.5 million+ to push a point of view to your family? Or do you agree with Belmont Scott and hope they all go away?