3. Photo Best Practices

When uploading photos, it is crucial to do so correctly to ensure your photos show up in Google Image Search. While your photos are to display your business on your Yelp page, these images are also useful in driving business to your website. Be sure to include an accurate description of the photo, as this is the primary method of how search engines recognize relevant content for photos.

Most modern search engines can recognize photos without a description, but having a text explaining helps them understand your photo content even better.

Also, we recommend including a link to your website in the image description field if appropriate. If you included a link, it will send relevant traffic to your website. Try including a link that is the most relevant to the image you are uploading.

4. Image Social Icons

If you choose to use an image-based social icon on your website to link back to Yelp, there are a few SEO best practices to keep in mind.

First and foremost, if you are using an image as an icon, make sure the image file name is descriptive.

It can be something like yelp-icon.png or yelp-profile.png

Then make sure your image Title Tag and the Alt Tag are also describing the image.

See the below code for example: