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Last month, in the wake of the devastating wildfire in Fort McMurray, I discovered how many people are willing to spend a few extra dollars when they know some or all of their money is going to a good cause. Our Fluffraiser Auction raised $4000 for the Red Cross, and Mamas were in bidding wars for cloth diapers, baby carriers and other mom and baby goodies, with 100% of each final bid going to Fort McMurray. Many closing bids were well past the actual retail value of donated items.

It’s easy to tack on an extra buck or two for the foodbank at the grocery checkout or buy a chocolate bar from a Girl Scout. Conscious Step is capitalizing on consumers’ sincere desire to chip in a bit extra for a good cause by making a product we all need in support of some of humanity’s most basic needs. Conscious Step’s line of ethically made, organic cotton unisex socks support non-profit organizations working to provide clean water, food, education and health services to communities around the world.

Conscious Step was founded by Hassan Ahmad, Adam Long and Prashant Mehta. They based their business on a pretty simple concept: “They all wore socks. And they all shared a passion to change the world. The result was Conscious Step.”

Conscious Step socks are made from fairtrade-certified cotton sourced from the Chetna Organic Farmers Cooperative. Their manufacturing facility is a member of the Ethical Trading Initiative and the Business Social Compliance Initiative, guaranteeing “no child labour, minimum wage compliance, overtime compensation, and freedom of association for their workers.”

Their Conscious Collection, which we received for review, retails for $54.95 US, which is no more than you’d pay for fancy, brand-name socks for your father or husband (or yourself … I am totally going to rock these socks).

Each pair supports a different charity:

Water: This pair provides 18 months of clean water for one person through Water.org.

Books: This pair provides the equivalent of two books to schoolchildren in Asia through Room to Read.

Treat HIV: This pair provides one week of HIV treatment to a pregnant woman through UNAIDS.

Feed Children: This pair provides six food packs to malnourished children through Action Against Hunger.

The socks are men’s size 8-12 or women’s 9-13, so I realize they’re not for the dainty womenfolk out there. I am always stealing my husbands socks, though, with my mammoth feet, so I am in love with the soft cotton and unique patterns. Come fall, these will be the socks I pull on over my leggings!

My husband is a strict black-sock wearer, but if your mate is a trendy millennial man, these will be right up his alley! I love seeing a pop of colour peak out beneath some well-tailored trousers!

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Shop for Conscious Step Socks online: a great gift for the fathers in your life!