“It’s just getting something you love and relate to,” Winzer replied, when asked why people wanted “Game of Thrones” tattoos. “I mean, I’ve got ‘Simpsons,’ ‘Addams Family,’ tattoos.”

Recently, fans were getting more obscure ones, so they stood out, she added. In London, she tattooed one fan with a door that had the phrase “Hold the Door” written on it, she said, a reference to a climactic scene from “Game of Thrones” season six.

Around the corner from the NOW TV promotion, in another parlor called Gypsy Stables, Cesar Pimenta was preparing to ink an image of a leopard onto a customer who appeared to have little space left for new additions. Pimenta said he’d seen people getting “Game of Thrones” tattoos for years, but he had only done three himself.

“I did two dragons on someone’s hands, and then I did this crest from the show of a dead man on a cross,” he said. “It looks like a guy getting tortured.” Wasn’t that too dark a symbol to tattoo on someone? “It’s cool, so why not?” Pimenta said.

Pimenta was not as obsessed with “Game of Thrones” as some of his customers, he said, but he did get fans’ obsession with wolves, an animal he said he felt a special bond with.