Updated at 12:55 p.m.

The new owner of the Omni Majestic in downtown St. Louis said Tuesday it will refurbish and rebrand the nine-story, 91-room hotel.

Hawkeye Hotels, based in Iowa City, Iowa, said it is in talks with partners such as Marriott, Hilton, and IHG to determine the hotel's brand and flag once renovations are completed.

Omni Hotels, based in Dallas, had owned the Omni Majestic since 1997. It had bought the hotel from Bray & Gillespie, a hotel and real estate investment firm based in Atlanta.

The Majestic, opened in 1913, is on the National Register of Historic Places. Another previous owner, gave the hotel an $8 million renovation in the late 1980s.

Privately held Hawkeye did not disclose what it paid for the Omni Majestic. The company has about 70 hotels in 16 states, many operated as Marriott, Hampton and Holiday Inn brands.

“This acquisition is a win for our company and for the city of St. Louis,” Hawkeye's president, Ravi Patel, said in a statement. “We’re taking great care to restore and update a hotel that has been around for over a century."