The end of TV as we know it is nigh.

Of course this is not 'new' news. The TV landscape in Australia has undergone seismic shifts in recent years thanks to the digital revolution and the subsequent rise and rise of pirating. And the playing field is set to change yet again with the much-anticipated arrival of Netflix and local streaming services such as Stan and Presto. The tectonic plates have shifted and are still in the process of doing so – that much we already know.

More than 50 per cent of 14- to 29-year-olds don't watch free or pay TV at all. Credit:Louise Kennerley

We also know that free-to-air TV is not dead yet. Not by a long shot. But a quick glance at the behaviours of today's young people hint that the future of TV, as we know it, is far from assured.

Let me reveal some sobering figures (well, sobering, if you're a free-to-air TV network). Right now, in 2015, 14-29 year–olds aren't just watching less free-to-air TV or PayTV around a third, (yes, a third, 32 per cent in fact) don't watch free or Pay TV at all, according to emma™, an ongoing national survey of 54,000 Australians annually, aged 14-65+.