Move over, Ellen Degeneres – ITP Live, the social influencer division of ITP Media Group, has broken the Guinness World Record for “the picture taken with the world’s longest selfie stick”.

During a glittering launch party for www.ITPLiveME.com, held at the brand-new Viceroy Palm Jumeirah Dubai hotel and attended by some 300 guests, a selfie stick measuring a whopping 16 metres (almost half a metre longer than that of the previous record holders, which measured 15.57 metres) helped capture the event.

“Breaking the record was a nice way to celebrate the official launch of our influencer website, ITPLiveME.com, and it is great to be a Guinness World Record holder, but our real objective here is to break records for a clients and help them harness the power of the influencer market,” said ITP Live’s General Manager, Ahmad Bashour.

Your move, Hollywood.