AUSTIN, Tex.

As words and articles became digitized over the last 15 years, they began to float, there for the plucking and replication elsewhere. Words like “curation” and “aggregation” became the language of the realm, sometimes used as substitutes for describing the actual creation of content. What had once been a craft was rapidly becoming a task.

Traditional media organizations watched as others kidnapped their work, not only taking away content but, more and more, taking the audiences with them. Practitioners of the new order heard the complaints and suggested that mainstream media needed to quit whining and start competing in a changed world, where what’s yours may not be yours anymore if others find a better way to package it.

So where is the line between promoting the good work of others and simply lifting it? Naughty aggregation is analogous to pornography: You know it when you see it.

As custody of content becomes more tenuous, there’s a risk that we may end up passing around and putting topspin on fewer and fewer original works. This has created a growing sense of unease among both digital immigrants and natives that the end of “ownership” could eventually diminish the Web’s value.