By Jordan Heck

@JordanHeckFF

Northwestern University realized the value of the hashtag and Twitter.

As the Wildcats warmed up against the Indiana Hoosiers, players were seen wearing shooting shirts with their Twitter handles on the back. The Northwestern basketball Twitter account showed us what that looked like:

Northwestern didn't just do this to promote its players. Northwestern's game against Indiana Saturday is part of Social Media Night. Here's some info from the Wildcats' website:

Northwestern's men's basketball program is hosting a Social Media Night this Saturday in conjunction with the team's game vs. Indiana at Welsh-Ryan Arena.

Fans are encouraged to follow the team's Twitter, Facebook and Instragram accounts throughout the night for exclusive content as well as to participate in numerous giveaways.

Northwestern already uses hashtags throughout the stadium. That didn't change Saturday.

Indiana isn't promoting any Twitter accounts, but the Hoosiers did give a sneak peak at what they were wearing for Saturday's game. All-white jerseys to contract Northwestern's black.