It's an obstacle you don't consider in the modern age of going to the movie theater. Because we now, as an audience, have the ability to choose our own seats, what happens when you decide to go to the theaters in a large group? If everybody uses a different app to purchase their own tickets, how do you figure out who sits where? Or, if you are an individual and you subscribe to an unlimited-screenings program, what do you do when your whole family wants to see Incredibles 2 or Solo: A Star Wars Story?