Clothing store Urban Outfitters will introduces a service called Nuuly where, for $88 dollars per month, a customer can rent six items of clothes to wear and return. What do you think?

“This business model is in trouble on ce people figure out how to pirate clothing.” Matteo Vincent • Award Recipient


“Making this a monthly service is being pretty optimistic about how long most Urban Outfitters clothing lasts.” Jessica Webster • Soil Enricher