The first step to starting a business is to figure out what you’re the best at. You need to define yourself in a way that when people ask, you know exactly what you do, you know why you do it and you know why you’re the best. On top of this, you need to know what you DON’T stand for.

Let’s use me as an example. My name is Steven Male and I am a highly sought out online expert. I teach people how they can get their business online in the most effective an easy way possible by using myself as an example. I don’t deal with people who use excuses and are happy living in mediocrity.

Breaking this down, I love teaching people, I love business strategy and I love mixing the two together to help people get control back in their life and leave all the excuses behind. Most important is the fact that I like to have fun while doing it. This is what I try to portray in everything that I do and this is what I live by.

Okay it’s a little exaggerated but that’s good! It gives you a bit of confidence. As Sheldon Cooper would say, it’s zazzy. So now it’s your turn. Think long and hard about who you are and what you can provide people. Is it a product? Is it a service? Maybe you’ve found a shortcut? Maybe you know how to make dam good Malaysian curry? I don’t know, but you do. Think and get clear, get specific and stick with it.

This is who you are. You can obviously slowly change over time when you figure more out about yourself and the industry, but it’s important that when you move forward, you have a consistent image that you’re projecting out to people.

Now go out there and ask yourself what do you do. What do you know that could help someone out. It doesn’t have to be massive, even if it teaches guys a way to do their hair in the morning that saves 2 minutes! Just get something down!

I’ll talk to you soon,

Steven Male.