Digital marketing can be considered as a set of advertising efforts carried out through digital media such as websites, emails, search engines, and mobile applications. While the simplified definition given above is largely the main gear in digital marketing services, there is much more, as we will see in this post. Once we have learned the complexities of digital marketing, we will analyze the various parameters that allow us to measure the effectiveness of digital marketing efforts.

Digital marketing is the development of products and services through digital tools. This means that any form of marketing that takes place on the Internet and outside the Internet on digital platforms such as mobile phones and display advertising can be considered as digital marketing.

Digital marketing services are not just another marketing channel. Entering digital marketing requires the adoption of different marketing approaches and strategies aimed at understanding and exploiting the interaction between consumers and digital technologies. This, in turn, means that the traditional marketing approach used, namely television advertising, cannot be effectively applied in digital marketing activities.

To help you get the most out of your digital marketing strategy, here are some metrics you should always work towards to achieve results. You can think of these parameters as points of reference to measure most, if not all, of your success in digital marketing. These parameters also help ensure brand awareness and increase sales.

Measure the effectiveness of digital marketing

Most entrepreneurs think of marketing as superstition, rather than science. This is why they constantly ask themselves whether to spend money on marketing efforts or not. To justify the marketing budget and transform marketing from superstition to science, techniques are needed to measure these efforts. With the ability to measure marketing campaigns, you have evidence of what works and where you need to focus your attention and resources. Here are some metrics to consider in your digital marketing efforts.

Return on Investment (ROI)

The return on investment (ROI) is perhaps the metric most important in your digital marketing services. Answers the question of whether digital promotion efforts are working. By measuring ROI, you get to know if the new leads acquired through digital marketing lead to new sales.

Conversion rate

Another KPI to monitor is the conversion rate of the various channels. The conversion rate is an indicator of the percentage of people who complete the desired action on a digital ad or a call-to-action. For example, an action in an ad of a search engine could be the user who enters his email address in the form of a website. Another action can be to click on the purchase button on a website.

Cost per lead and revenue per lead for each source

After reading about an acquisition source that has worked for other realities, most marketing professionals tend to invest money in it and hope it brings revenue. Such a brute-force strategy could also work, but it can backfire with losses and even damage the brand.

Bounce rate

The expression "bounce rate" refers to the percentage of visitors leaving your site before exploring other sections. Bounce rates high are obviously negative because they mean that visitors do not spend enough time to seize the offers on the site. This means that even if you receive hundreds of visitors every hour, but you have a high bounce rate, you're probably not selling.

Combine KPIs to improve efficiency

Now that you know the basic KPIs that you should monitor in your digital marketing services, let's see how you can put them together to carry out an effective digital marketing campaign. These KPIs are useful for showing and testing the effectiveness of your online marketing campaign. But they can do much more. From the information gathered from ROI, conversion rate, new sessions, costs and revenues for leads and bounce installments, you can easily develop a marketing strategy that works for particular circumstances.