Swiss luxury watchmakers have begun getting into crypto in a big way, first with Hublot launching a ‘Blockchain Watch’ which can only be purchased with Bitcoin, to celebrate ten years since the first ever cryptocurrency was created by the mysterious Satoshi Nakamoto.

Following Hublot’s lead, centuries-old Swiss watchmaker A. Favre & Fils are preparing to release a new luxury timepiece that comes with a built-in, fully featured cryptocurrency hardware wallet for cold storage.

The “ten-generation watchmaking company” says it will merge “the worlds of fine horology, mechatronics and cryptology” to create a unique next-generation timepiece. A. Favre & Fils says the luxury wristwatch will feature a “state of the art proprietary security solution” that allows the watch to also function as a cryptocurrency hardware wallet for holding crypto assets in cold storage.

Laurent Favre, CEO of A. Favre & Fils said that he and his team “have developed this first timepiece with the idea of offering something useful for the crypto-community, not simply something to spend their money on.”

A press release from the watchmaker further explains that the watch will feature blockchain technology, and guarantees “ultimate in-data security and privacy protection.”

A. Favre & Fils is planning to reveal the first prototype of the crypto-wallet-touting luxury timepiece “during the second quarter of 2019,” and are promoting the new watch via social media using the hashtag #what_is_the_missing_link – a play on words referencing the links in a watch band.

The company also released a video teasing the watch, which mentions the fact that over $1 billion in cryptocurrencies had been stolen as part of cryptocurrency exchange hacks throughout 2018. It’s among one of the chief reasons the cryptocurrency community recommends using a crypto hardware wallet – and thanks to A. Favre & Fils you will soon be able to buy one that doubles as a luxury watch.