At the time of the creation of this post, Shea Moisture was trending on Twitter. It’s not because the beauty brand was having some type of massive sale or because people just decided to show some love to them out for keeping curls poppin’ and skin smooth (you all know how people will work together to get anything trending). Instead, people are up in arms it seems over a new post on social media promoting their products, because the post features a white child instead of a black one.

Just a few hours ago the company took to Twitter to post promo that seems simple enough, but has ruffled a few feathers:

https://twitter.com/SheaMoisture/status/569916853771841536

That was all they said and did, but people are peeved:

“@SheaMoisture delete this and we can pretend this never happened and go on spending exorbitantly bc ur products work on black hair.” “Yeah like I’m sorry who is their target market ? I’m just wondering here” “tryna expand that market I guess smh.” “they are dead wrong for this sh*t” “Nah I feel some type of way why not cast your kind unless ya investors white” “I don’t feel like popping off so I’m going to pretend she’s Black with a full body birthmark.” “The sharp shift in marketing is jarring”

But there were some people who didn’t get the fuss:

“The thing is, @ SheaMoisture is a superior product that works for everybody. They haven’t sold out just because Whites buy it” “This why y’all boycotting shea moisture? -_-” “Wait. @ SheaMoisture is in Target, Walgreens and more. They can’t have ANY white people in their ads? :-o”

There have actually been quite a few promotional tools like this one used by the company in the last few months in order to engage and encourage customers, and just send greetings: