A Bosch concept car at CES without driverless technology. Bosch Have you heard of Bosch?

Most people know it as a creator of home and kitchen appliances. But the German-based company seems to be branching out.

We first got a hint of how Bosch was diversifying its offerings in November, when it made a robot weed-killer capable of killing 120 weeds per minute.

But even more surprising is that Bosch is working on its own driverless technology, according to a press release.

Bosch will show off the "systems and sensors necessary for automated journeys" in a show vehicle that has yet to be unveiled at the Consumer Electronics Show in Las Vegas this week.

Bosch claims it's been testing its driverless technology on public freeways in Germany, the US, and Japan since 2013. Like most companies in the driverless car race, Bosch aims to have the technology ready by 2020.

Bosch will also show off the tripped-out concept car featured above in order to highlight its new haptic display technology.

The car has a very eye-catching exterior that's reminiscent of the concept car made by EDAG, a German engineering and design firm. But the real technological advancements lie within the car:

The dashboard has been entirely transformed into a giant touchscreen display system. The screens provide haptic feedback, which means it feels like pushing real, hard buttons when you're interacting with the display.

The displays show what's going on in the driver's surroundings. For example, if a pedestrian approaches the car while it's in motion, a light sequence will be triggered to alert the driver. The electronic display will also show drivers their route as they make their way to their destination.

It will be worthwhile to keep an eye on this company.