'Hue, hue, hue, hue,' - pirates

Brazil is known for its blatant piracy, with over 50 percent of software there being pirated. So it should come as no surprise that some electronic stores are offering to install 10 pirated games on customers PS4s for the equivalent of $100 USD. The process for doing this hasn't been released publicly yet, and seems to need other hardware such as a Raspberry Pi microcomputer.

Sony has yet to react publicly to this hack. Considering how rampant piracy was on the PSP, I'm sure Sony will be on top of this as soon as possible.

New piracy technique on PS4 in Brazil confirmed to be real, Sony might take legal action [Wololo]