With kawaii being Japan’s all-conquering king — converting anything and everything to the cute and cuddly — it’s perhaps not surprising to now see food getting the, erm, ‘fun’ treatment.

And, in this particular case, not only does it add a certain perkiness to the product, but it also perfectly explains what animal one will be eating.

But somewhat forced cynicism aside, as cute goes, they do, it has to be said, have a certain something.

Although there again, next week’s supposed special of spotted dick could be a very different story altogether.