They are as much a staple of Italy’s summer beach scene as striped umbrellas, ice-cold Peroni and children licking scoops of gelato.

But the migrant vendors who tramp barefoot along the shoreline offering beachgoers everything from designer sunglasses and sarongs to children’s toys now face a crackdown under the country’s new populist government – as do the tourists who buy from them.

Matteo Salvini, the country’s hardline interior minister, says the vendors, who largely come from West Africa and Bangladesh, sell fake brands and evade tax, damaging legitimate businesses.

Under a new decree, holidaymakers who are caught buying their fake sunglasses, watches and designer baseball caps could be fined up to €7,000.

Vendors who are caught selling counterfeit products will have their merchandise confiscated and would face fines of between €2,500 and €15,500.

The penalties come from existing laws, already on the statute book, regarding the illegal trade in counterfeit goods, the financial newspaper Il Sole 24 Ore reported.

Tourists who pay for massages and tattoos from unauthorised beach vendors will also be fined.

“We need to stop the invasion (of vendors) on the beaches, and also stop the sale of counterfeit goods,” Mr Salvini, who is head of the hard-Right League party and deputy prime minister, told a business association.