Fyusion has unveiled its platform for creating augmented reality content using mobile devices.

Augmented reality could be a $90 billion market by 2020, according to tech adviser Digi-Capital. And San Francisco-based Fyusion is using computer vision and machine-learning technologies to create a phone-based platform for creating augmented reality content.

Rivals such as Vuforia have been out for a while with augmented reality creation platforms. But Fyusion has focused its efforts on enabling people to create augmented reality content using any mobile device. It takes the images from your smartphone and converts them into 3D holographic images, which you can then view on an AR headset in seconds.

Fyusion’s platform enables mobile users to record their surroundings, and convert these into interactive 3D holographic images. Rather than requiring expensive or additional hardware, people can capture a light field-based image using a regular smartphone, which people can then view with an augmented reality headset within seconds.

“Augmented reality is a billion-dollar industry that is becoming more mainstream, and our platform sits at the forefront of this technology,” said Radu Rusu, CEO at Fyusion, in a statement. “By making it easy for people to capture their surroundings on any mobile device, we are revolutionizing the way that people view the world around them. The applications of our technology for consumers and businesses are incredibly limitless.”

Fyusion said the capability to capture and model holographic images is built on a patented 3D spatio-temporal technology platform that leverages advanced sensor fusion, machine learning, and computer vision algorithms. Fyusion employs a part of its platform in one of its existing products, the Fyuse app, which has recently been natively embedded on many mobile phone devices with big name partners including Huawei and TCL, among others. Fyusion previously released its first commercial app, Fyuse, for iOS and Android.

Fyusion will be working with select partners for early access to its new AR platform, with additional functionalities to be released shortly.