Just days after saying that the Republican brand "sucks," Rand Paul went on three Sunday talk shows to double down on his criticism of the GOP. The things the (Republican) senator from Kentucky criticized his party for: "dumb" voter ID laws, a "broken" party brand, and a "wall" between it and African-Americans. These are messages, of course, that a party-line member of the GOP probably would not have transmitted just days before contentious midterm elections—elections through which Republicans could narrowly take the Senate.

On NBC's Meet the Press, Paul, who is not up for re-election this cycle, said the Republicans' fixation on voter ID laws is "dumb" because it alienates the very people the GOP has said it needs to attract: youth, minorities, and poor Americans.

"It doesn't mean that I think it's unreasonable," Paul said of the laws that Republicans claim are necessary to prevent voter fraud. "I just think it's a dumb idea for Republicans to emphasize this and say, 'This is how we are going to win the elections.'"

Those comments echo ones he made in May. "Everybody's gone completely crazy on this voter ID thing," Paul warned in an interview with The New York Times. "I think it's wrong for Republicans to go too crazy on this issue because it's offending people."