The luxury fashion label Chanel has been criticised in Australia for “stealing” from Aboriginal culture after creating a branded boomerang priced at £1,100 for its spring-summer 2017 pre-collection.

The wood and resin item, included in Chanel’s catalogue under the tag “other accessories”, prompted a furore on social media and drew criticisms from some members of the Aboriginal community.

“Wrong on so many levels,” said a comment on twitter.

Another said: “Cultural appropriation hits a new low – I sincerely hope that Chanel is donating all the profits to underprivileged Aboriginal communities.”

Alison Page, an Aboriginal designer and filmmaker, told The Telegraph that Chanel’s boomerang marked “a new level of ignorance”.

“It’s 2017 and people haven’t worked out yet that appropriating another culture’s artefacts and putting your brand on it is offensive,” she said.