The LNP appears to be using the 'if it ain't broke don't fix it' mentality with its election ads, heavily borrowing from at least two successful campaigns for their own strategy.

In the age of the internet no political campaign is an island, which means sharp-eyed politicos would have noticed some very similar imagery in the Queensland LNP's first ad.

Screenshot from the Queensland's LNP's 2015 state election advertisement.

In the ad, which debuted, a team of rowers takes on the elements and wins while a voice over intones both the government's successes and the work its still needs to do.