Pioneer CEO Scott Sheffield made headlines last week when he claimed that his company’s Permian production costs “…can compete with anything that Saudi Arabia has.”

Is that a lie?

Pioneer’s Q2 2016 Earnings presentation shows that production costs for Permian basin horizontal wells are $2.25 per BOE (Figure 1).That cost cannot be verified because only company-wide production costs are included in the company’s 10-Q Quarterly Report.

The footnote in Figure 1 indicates that its stated production costs are untrue because they do not include all production costs. A lie is not a lie if you tell everyone that it is a lie.

By including the next line item “Production and ad-valorem taxes,” production costs become $4.13 instead of $2.25 per BOE. As Figure 1 shows, Pioneer’s overall production costs are $6.66 per BOE.

In fact, Pioneer’s total variable costs for the second quarter of 2016 were almost $18 per BOE (Table 1).This is the standard method to evaluate a company’s costs. It does not include considerable expenses for salt-water disposal because they are not mentioned in the company’s 10-Q.

Pioneer’s realized price for the first half of 2016 was $28.95 per BOE so the truth is that the company only has about $10 of margin before major capital expenditures of $7 million to drill and complete each well, much less pay royalties and income taxes!Break-even price for Pioneer’s average Trend Area-Spraberry well is about $52 per BOE. I’m sure the Saudis are scared to death about that.

Pioneer has “cherry-picked” the very best of their production and focused only on its production expenses thereby excluding 85% of its stated variable costs—to what end? Pioneer is a solid company that compares favorably to its competitors. After a rough first quarter for all companies, performance improved markedly in the second quarter and first half of 2016 (Figure 2).

The company outspent cash flow by 2-to-1, down from almost 5-to-1 in the first quarter. Debt-to-cash flow moved back within today’s bank-risk tolerance of less than 4-to-1 after exceeding 8-to-1 in the previous quarter. Why couldn’t Sheffield have pointed to this data as evidence that Pioneer is a strong performer among the shale players?

Sheffield is known for grandiose flights of fantasy. In 2013, he stated “The Spraberry Wolfcamp could possibly become the largest oil and gas discovery in the world,” comparing it to Ghawar, the world’s largest oil field. A year ago, Pioneer published a news release claiming Spraberry Wolfcamp “EURs averaging approximately 1 MMBOE, with IRRs averaging 50% to 60% at current strip commodity prices” that were around $45 per barrel. My work indicates an average EUR for those horizontal wells of approximately 300,000 BOE and financial results for Pioneer hardly reflect the returns stated in that release.

No credible oil and gas analyst believes those claims any more than recent statements that Pioneer’s well costs can compete with Saudi Arabia.

The shale gas and tight oil companies have developed a culture of exaggeration and misrepresentation. They have consistently tried to make the ludicrous case that a terrible reservoir and super-expensive technology can somehow out-perform much cheaper wells and better reservoirs in conventional plays.

It’s an unnecessary case to make because we’ve been out of those better, cheaper plays in the U.S. for decades. But, once you get started with embellishment, it leads to deception and then, it’s hard to remember what the truth is or even why you’re telling such unbelievable stories in the first place.

Investors play a role too. Many prefer a make-believe reality where America is great again, and they can dream of making crazy profits like in the good old days.

Seventy percent of Pioneer’s production is in the Permian basin (Table 2) and 80% of Permian production is from horizontal wells. So, 55% of Pioneer’s production is from the same subset of wells that Sheffield says can compete with Saudi Aramco.

If I were a Pioneer investor, I would ask Scott Sheffield at the next earnings call why he doesn’t just sell all of the company’s assets except horizontal wells in the Permian basin. Then we will find out if his comments are a lie or not.