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Reasons to Include E-cigarettes in Your Tobacco-free Campus Policy

E-cigarettes pollute the air. 2,3,4 E-cigarettes give off tiny particles that can lodge in the lungs and cause disease.4 E-cigarettes give off more than just “water vapor” including: Nicotine (addictive), formaldehyde and β-nicotyrine (cause cancer) 2,3

Metal & silicate particles (toxic to human cells) 5

Propylene glycol (lung and eye irritant) 2,3 E-cigarettes can undermine TF campus policies by making enforcement confusing.6 Vaping’ creates a dense mix of vapor and fine particles that looks like tobacco smoke. If exempt from TF policies, the ‘smoky look’ creates confusion with enforcement. There are no regulations on the manufacture and sale of e-cigarettes to protect consumers.7 Safety of e-cigarettes is not known. Nicotine in e-cigarette fluid can be deadly. The liquid can spill on the skin and be accidentally ingested. 7

States report increases in calls to poison control centers from e-cigarettes.8 Contents vary widely and may not match the ingredients or amounts listed on the label.1 E-cigarettes labeled as zero nicotine may still contain nicotine.

Amounts of nicotine may be more or less than what is on the label. E-cigarette users are no more likely to quit than regular smokers.9 Many e-cigarette users continue to smoke regular cigarettes as well.

E-cigarettes are not approved by the FDA to help smokers quit. E-cigarettes appeal to youth, even non-smokers.11 Glamorous marketing and sweet, candy-like flavorings (bubble gum) are appealing.

1.78M youth tried e-cigarettes in 2012 (160,000 of them non-smokers)11 Early research on the health effects of e-cigarettes shows lung effects similar to smoking: Five minutes of e-cigarette use has lung effects similar to tobacco smoke. 12

Airways become inflamed after using e-cigarettes containing nicotine.4 E-cigarettes may pollute the air less than cigarettes, but they still pollute the air.2,3,4 Individuals are exposed to secondhand aerosol from e-cigarettes. If interested in the reference list, please contact us below. STAYING AHEAD OF THE INDUSTRY

Campuses that are considering prohibiting e-cigarettes should be aware of products such as “vape pipes” and “hookah pipes” that are often identical to e-cigarettes but branded differently so that students do not consider them to be e-cigarettes. Campus policymakers should refer to these kinds of products in their policies in order to be comprehensive. Read more here. WHAT'S MEDIA HAVE TO DO WITH IT?

Robert Jackler and his colleagues have added approximately 2,000 e-cigarette ads, organized according to the device employed, as well as many videos to their excellent website on cigarette advertising. In addition, you can find specific comparisons of e-cigarette vs. cigarette advertisements to highlight the resurrection of long banned advertising methods. Check out the e-cigarette collection directly here.





