Merchants get better sleep. Their websites become a lot more secure than before. They would be known for being sensitive about their users personal data. Much less reasons for getting hacked or phished! User registrations would be rapid!

Be really proactive about privacy Build up confidence in your audience. Do not just give a pithy statement on how your website implements privacy. Be a man! Demonstrate that you care. Walk the talk!



When you implement a Homing Space authentication and authorisation system, you are provably telling that you take the user's privacy very seriously.



The merchant can proudly and rightly claim that they pick up user's data ONLY from the user directly and nowehere else.



In fact, we are so confident of our system that we suspect that merchants can even think of offloading the "profile" page directly to the Homing Space system -- in control of the user.



Merchants can even develop apps and services that do NOT NEED email addresses or phone numbers



Reduce sock puppets (also called Sybil accounts) A lot of merchants on the Internet are plagued by people having multiple accounts under different user ids-- to drain the resources of the merchant.



The user ID that is created for you is unique -- and long (48 characters) It is buried inside your Homing Space, and merchants are given a munged version of it. Each merchant identifies you uniquely in his/her list of members. At the same time, the merchant is sure that another member using the same phone cannot take an account again!



Homing Space does not totally eliminate sock puppet accounts (as you can have one more phone) but drastically reduces them.



Note that many people take on fake identities not to game the system, but because they were shy about revealing themselves. With Homing Space you don't even have to remember what was your UserID. The Homing Space itself gives a unique ID that the merchant will recognize you with.



Practically impossible to hack into The merchant site ONLY has Homing Space user-ids of the users of that system. The passwords are never stored at the merchant location.



Today, the Internet is leaking user-ids and passwords everywhere.



Professional, large organization may have systems in place so that nobody in their organizations can access the clear-text data of user-ids and passwords together. However poorly managed websites do not implement the correct, secure internal processes and the credentials gets leaked out.



This kind of leakage (and other forms too) simply does NOT happen with the Homing Space system



Why? Because ONLY user-ids are stored. Nothing else. The users activity is handled session wise -- which can be deleted after the session is over



Reduce sysadmin work hugely Conventionally, managing the entry of users into a merchants site is a huge headache. user-ids have to be stored. Passwords have to be hashed and stored. Systems are to be put into place so that nobody inside can really know both user-id and password (hashed) together at the same time ... and so on.



Homing Space requires the merchant to use remember the munged Homing Space userID of the person. Nothing else. All other background work to be done by the merchant is only for the session at work..



Merchants need no even implement the "account confirmation loop" or the "forgot password" loop. And merchants also do NOT need to code any OTP system either -- imagine the cost saving!



In fact, as far as user's experience goes -- there is NO separate registration and login -- both are effectively one and the same!



No need to implement OTP*s, etc Homing Space replaces all OTP systems. Do NOT invest in time and energy coding the OTP loop, and spends tons of money paying for text messages, etc. Even Google Authenticator, etc are not needed. Homing Space itself is that single point two factor system (without frightening your user with terms such as "two factor" etc)



The two factors are

a) what the user has ( the users own phone) and

b) what the user knows (the password stored in the users own mind and nowhere else)



*OTP = Strictly speaking, OTP just means "One Time Password" but the popularly

it is often meant to be a SMS/Text message sent on a phone. That kind of OTP is not needed with Homing Space; but Homing Space does use other form of OTPs



