Although most people heard about the arrival of Prince William and the Duchess of Cambridge’s third child via news articles and social media posts on the morning of 23 April 2018, some of the public came across the news from a more historically traditional source: a town crier. At least that’s how it appeared.

Photographs and videos of a “town crier” announcing the birth of a new prince were shared by outlets such as Metro, the Associated Press and Sky News. CBS News even published the birth announcer’s photograph and identified him as the “official” town crier:

CBS made a similar statement during their morning broadcast, when anchor Norah O’Donnell dubbed the crier’s announcement the “official proclamation”:

CBS News deleted its “official royal baby proclamation” tweet but you can’t delete live TV pic.twitter.com/hYwwOXu4x8 — Matthew Champion (@matthewchampion) April 23, 2018 How about that for a birth announcement. That’s the way they do it there. That’s what you call the official proclamation outside St Mary’s hospital in London, the birth of Prince William and Duchess Kate’s new baby born earlier this morning. It is a boy weighing in at 8 pounds 7 ounces.

The problem is that the man in question is not Buckingham Palace’s official town crier, nor was he asked to make any sort of proclamation regarding the latest addition to the royal family.

The man featured in these photographs is Tony Appleton, an octogenarian and self-proclaimed “royalist crier,” who has taken it upon himself to announce, as loudly as he can, important news about the royal family. Although Prince William and Kate Middleton have never asked him to do so, Appleton has been making such announcements since 2013, when he showed up uninvited to announce the arrival of Prince George, as noted in contemporaneous news accounts: “Appleton, who is 81, has shown up uninvited to every major royal announcement since 2013, when he declaimed the news of Prince George’s birth from the steps of the Lindo wing at St Mary’s hospital, London. That earned him appearances on front pages across the globe, not to mention US news networks such as ABC, Fox and CNN.”

Appleton has served as town crier for the nearby city of Romford, but he does not represent the royal family. Appleton admitted as much in 2013, when news outlets were similarly confused by his presence: