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The Conservatives have unveiled a cinematic campaign ad that sets forth a clear agenda on how they plan to frame the next election: It’s Prime Minister Stephen Harper versus Justin Trudeau.

The ad, which features a movie-trailer type score and narration, focuses solely on Harper, with almost no other Conservative politician in sight. The video overtly suggests to the viewer that Harper is the Conservative Party and is released at a juncture where for the first time since becoming prime minister, Harper’s future seems murky thanks to the growing Senate scandal.

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The ad was emailed to Conservatives by Ontario MP Pierre Poilievre with the subject line: “You should watch this.” His email appeals for $25 for the Tories “Seize the Moment” campaign.

Poilievre openly states that it is poll-leading Trudeau, not Opposition Leader Thomas Mulcair, that the Conservatives fear in 2015.

“You can make a difference by donating – and be a part of this campaign, from every day now until election day. Or you can skip your donation – assume you can’t make a difference – and risk waking up in 2015 to Justin Trudeau as prime minister,” he says in the email.

“Can you imagine Trudeau leading our economy? Or representing Canada on the world stage? He’s in way over his head. We can’t let that happen to our country.”

Going into 2014 and eight months after he became leader of the Liberals, polls show that Trudeau is a force on the federal political scene that cannot be discounted.

The video attempts to put that statement in sharp contrast to Harper’s leadership, showing him hard at work, shaking hands with world leaders, travelling abroad, wearing a flak jacket with soldiers and tying up children’s hockey skates (he’s a Canadian leader after all).

The ad begins with Harper hard at work at his prime ministerial desk, a serious piano riff signifying to pay close attention.

“Seven years ago we set out to rebuild Canada,” the male narrator says, implying the previous Liberal government left the country in shambles, as the viewer sees a quick succession of Canadiana, the Rockies, an East Coast lighthouse, the Northern lights.