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There must be something in the air at the moment.

Earlier this week, 22-year-old Kelsey was left mortified after realising the cute holiday selfie she sent to her folks had a bottle of Durex lubrication hiding in plain sight .

The blushes don't stop here.

Now, one man has made what we think is an even more excruciating and unfortunate blunder - involving his sweet gran, of all people!

The unnamed man, from Japan, discovered that his grandma had come across his, ahem, fleshlights, thinking they were a pair of cosy thermal socks.

(Image: Twitter)

After putting them on, however, she quickly realised they may not have been quite what she was after.

Luckily for her (but unfortunately for him), the young man walked into her room and quickly spotted what had happened. He bravely revealed the true purpose of the 'socks', and then had to help prise them off her feet.

Let's be honest, this beats Kelsey's selfie shame.

(Image: Twitter)

But while it could have been painfully mortifying, the man somehow managed to see the funny side and grandma seemed pretty unbothered.

After the dust had settled over the incident, the man then added that he could now no longer use the 'socks', knowing that they'd been on his his gran's feet.

Which we think is perfectly understandable.