GEELONG is on the verge of signing off on the name for its new $90 million grandstand at Simonds Stadium.

The stand will carry a single title, meaning at least one of the famous Brownlow or Jennings names will be scrapped — unless the Cats go for a composite approach.

The Cats were guarded and would not speculate on whether a new or existing name had been earmarked.

media_camera Jack Jennings meets the royals. media_camera Charles Brownlow.

It will remain top secret until the stand’s name is revealed at the club’s season launch on February 23.

The Cats have ditched individuals for generic themes in recent years, with the Players Stand replacing the old Doug Wade Stand in 2013 and the Premiership Stand soaring from where the Ross Drew Stand stood for decades.

The new grandstand, which replaces the Brownlow and Jennings stands, will be complete for the 2017 season.

“There’s only going to be one name, so we will finalise that and announce that at our season launch,” Geelong chief executive Brian Cook said on Friday.

Charles Brownlow remains arguably the most famous name in footy, with the AFL’s prestigious best-and-fairest medal named in his honour.

His name has been attached to a Geelong grandstand for almost a century after the Brownlow-Young Stand was first struck in 1925 at Corio Oval, a year after Brownlow died.

When the Cats moved to Kardinia Park in 1941, the existing stand on the La Trobe Terrace side of the ground took the Brownlow-Young Stand title.

In 1992, the most recent Brownlow Stand was built and Young’s name was dropped.

Jack Jennings remains Geelong’s longest-serving president, leading the Cats for 25 years between 1946 and 1970 in an era that produced three premierships.

Geelong is also weighing up a number of naming issues within the new stand, including whether to continue with the Bob Davis Gate, which was flattened during last year’s demolition works.

The Brownlow Room, the Ron Hovey Room and the social club function centre were also lost.

“There’s the issue of what we’re going to call the stand, but there’s related issues to that such as, ‘What are we going to call all the function rooms? The gate?’, all those things,” Cook said.

“We haven’t decided all that yet, the big thing is the name of the stand.”

Cook said the club would work with descendants of the families involved.