Breakfast time just became Tebow time.

Starting Monday, Tim Tebow, the former football star and current SEC Network analyst, will be on the top-rated ABC morning show Good Morning America. He’ll serve as a contributor and will help launch GMA‘s “Motivate Me Monday” series, which focuses on stories of triumph from people across the country.

Tebow will do both studio and location shots, according to an ABC press release.

The expanded role within the Disney/ABC family comes weeks after Tebow made his SEC Network debut on the new network’s flagship show SEC Nation. The Heisman Trophy winner and NFL playoff-winning quarterback (less than three years ago!) has slid into his new television gig with surprising ease. Tebow is insightful, warm and shows a playful side that didn’t always come across during his football days.

In one segment, he imitated Steve Spurrier’s recruiting pitch.

https://vine.co/v/MlEYtBwaIzq

Tebow will be back in familiar territory this weekend, as SEC Nation visits Gainesville for the Florida-Kentucky game.