The parade was led by a third-gen racing model of the MX-5, driven by Dutch TV personality and former racing driver Allard Kalff. Riding shotgun was the president and CEO of Mazda Europe, Jeff Guyton. Several other special Mazdas were also on hand, as well as some Mazda engineers who mingled with the crowd gathering feedback on various aspects of the car. It is events like this that will contribute to the continued popularity of the MX-5, and we can be fairly certain future attempts will be made to break this record.