Josh Gordon

Cleveland Browns receiver Josh Gordon is able to juggle and catch a touchdown pass against the Buffalo Bills last Thursday.

(John Kuntz / The Plain Dealer)

BEREA, Ohio – Browns coach Rob Chudzinski reiterated Wednesday the club is “not shopping” receiver Josh Gordon and has no plans to trade him.

But Gordon believes he’s going to have to live with the rumors right up to the NFL trade deadline on Oct. 29 at 4 p.m.

“That’s how it is right now,” the receiver said. “For certain players that’s how it goes.”

On Monday, national reports surfaced that Gordon was the subject of trade talks for second time in three weeks. ESPN’s Adam Schefter reported that the Browns and 49ers have discussed a deal, but added the trade is unlikely.

Schefter had reported on Sept. 22 that the Browns were listening to offers for both Gordon and Greg Little. Sources told cleveland.com at the time that it was unlikely Gordon would be dealt, and if he were, it would only be because he's one strike away from a year's suspension for violations of the NFL's substance abuse policy.

Gordon ranks second among the Browns with 303 receiving yards on 18 catches despite missing the season’s first two games serving a drug ban.

He was asked Wednesday whether he’s disappointed to hear his name mentioned again in trade talks.

“No, not at all,” he said. “I know there’s no guarantees in this game. For me to think that would be very naive. It’s a business.”

In his morning news conference, Chudzinski addressed the Niners’ report.

“I’m not going to get into a specifics about rumors and all those type of things,” he said. “I will say we are not shopping and we have no plans of trading Josh.”