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Flappy Bird creator takes down madly popular game as he had threatened

Mystery surrounds exact motives of Nguyen Ha Dong in removing his game, but he says it is not for legal reasons

The developer of Flappy Bird, the former most popular free mobile game on Apple and Android devices, has taken the game down as he announced he would do earlier in the weekend.

The game is no longer available to download. but users can still play the game if they already downloaded it to their devices.

Nguyen Ha Dong, a Hanoi-based game developer, announced the grounding of the addictive game in a tweet on Saturday in which he also apologised to Flappy Bird players.

“Twenty-two hours from now, I will take Flappy Bird down,” Dong said, adding “it is not anything related to legal issues.

“I cannot take this any more,” he wrote.

Flappy Bird caused a sensation after rising from obscurity to become one of the most downloaded mobile games on both Apple and Google’s online stores.

Users have to steer a bird between green pipes. The Android version has been downloaded up to 50m times and attracted more than half a million reviews.

Many people have been questioning Dong on Twitter about his decision to take down the game as only a day earlier he had been talking about developing the game for Microsoft’s Windows phones.

Dong could not be reached for comment. He turned his phone off after cancelling an interview with Reuters on Thursday and not finalising arrangements for one on Friday.

Unlike other successful game makers such as Rovio Entertainment, which produced the hugely popular Angry Birds game and has hundreds of programmers, Dong made Flappy Bird by himself in a few nights, he said on Twitter earlier.

The game, which he said was inspired by Nintendo’s Mario Bros, had been earning on average $50,000 a day from advertising, Dong said in a media interview.

Two friends of Dong said Nintendo had sent him a warning letter, but the Japanese game maker said it was not considering a lawsuit.

“It sounds very much like a rumour and if it is, we certainly can’t comment on that,” Nintendo’s media representative told Reuters on Friday.

One gaming company manager said Dong’s decision to take down the game was wise.

“Dong is taking one step back to avoid legal risk because it’s too difficult to deal with legal issues himself if it happens,” said Duy Doan, a senior manager at VTC Online, one of Vietnam’s leading game companies.

Dong said earlier that he was not looking for any investors and would not sell the game. One expert said investors would not be interested.

“Flappy Bird is not to the taste of many game investors because it’s just hit-based which will bring very uncertain cash flow and no recurring,” said Nguyen Hieu Linh, investment manager at the Japanese CyberAgent Ventures.

“I doubt he needs to fund raise as he’s already earned a certain amount of money and he doesn’t need more help to make this kind of mini game,” Linh added.

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