I LOVE this time of year! It’s the heart of summer, AND my favorite season of all is right around the corner: “NPS,” aka New Phone Season! NPS kicks off at the end of summer when, in past years, all the big-name phone makers unveiled fantastic new innovations at glitzy press conferences around the country. This is when we first learned about HD phone screens, front and rear facing cameras, fingerprints to unlock your phone, the term “one more thing” (which always means “one more amazingly-huge-awesome thing”) and so much more.

Smartphones are central to our lives now, and mobile OEMs continue to AMAZE me with their ability to innovate, which is one reason this upcoming crop of new flagship devices is rumored to have higher prices than ever before. Entry-level prices are rumored to be close to $1,000 for the first time ever … and up to $1,300 for models with more memory. For a whole bunch of T-Mobile customers who always want to have the latest innovations, that’s NBD. But there’s another side to the story.

Not everyone walks into a T-Mobile store and wants the latest flagship. In a world where new phone prices go up year after year, many of our customers are looking for ways to keep up with the Joneses – in terms of features – without needing to keep up with the Kardashians – in terms of how much they spend.

Lucky for them, some of today’s most affordable phones have features once available only on the latest flagships. We’re seeing budget-friendly phones today that are practically identical to flagships from just a couple years ago. Gorgeous screens, great cameras on the front and back, and plenty of memory and power to run the most popular apps. That’s exactly what many of our customers – who tell us they want a boatload of features without spending a boatload – are looking for.

So, of course, we’ve listened, and that’s what today’s news is all about.

Introducing the first T-Mobile REVVL – A brand new feature-packed phone designed specifically for T-Mobile customers. You won’t find a phone anywhere with better features for the price.

We set out to find the right device specifically for T-Mobile customers … because T-Mobile customers are different. In fact, T-Mobile customers are above average in every way that matters. They use 42% more data than carrier customers on average – and a whopping 58% more data than Verizon customers! They upgrade their phones 16% faster than the average wireless customer. And they’re more active on social media, using nearly 3X more data than carrier customers on social, which means they’re streaming more videos, uploading more pictures and sharing more clever status updates.

In short, they get more out of their phones, so they want more in them – bigger screens, better cameras, faster processors, more memory.

So, we worked with our partners to create a smartphone that checked all these boxes for our customers. As a culmination of all that work, we’re launching the first feature-packed T-Mobile REVVL tomorrow.

And here’s the best part, T-Mobile REVVL is launching for $0 down and JUST $5 a month with JUMP! On Demand! Yeah, you read that right. I’ll let those numbers sink in for a second.

The new T-Mobile REVVL rocks a huge 5.5 inch HD screen—great for watching all your favorite shows—expandable memory to store all your stuff, and a set of front and rear-facing cameras for taking selfies with a level of detail that would make anyone jealous. To top it off, the REVVL has a fingerprint sensor to help keep all your data secure, a feature once seen on only high-end devices. At just $5 a month, that is one hell of a deal.

Here’s a look at the impressive specs the first T-Mobile REVVL brings to the table:

5.5 inch HD Screen

2GB RAM

32GB of Internal Storage (Expandable to 128GB)

13 Megapixel Rear Camera

5 Megapixel Front-Facing Camera

3,000 mAh Battery

Fingerprint sensor

Android Nougat

And you can pick one up starting tomorrow August 10 in participating stores and at www.t-mobile.com/revvl!

Introducing T-Mobile Smartpicks – A new way to know you’re getting your money’s worth

We also know T-Mobile customers like choices, so we’re also introducing T-Mobile Smartpicks. We’ve hand-picked some of the best examples of affordable smartphones from top-tier brands that are raising the bar in terms of features and specs – at awesome prices.

Smartpicks are exactly what a huge portion of our customer base are looking for – these are devices with awesome screens, great cameras and powerful processors that can run all the latest apps.

In this day and age, the bar is always getting raised – especially in mobile! And, no one wants to be stuck with an outdated phone. So, we decided to amp up one of our most popular Un-carrier moves.

Amping JUMP! On Demand – Now available with select T-Mobile Smartpicks

JUMP! On Demand used to just be a sweet program for T-Mobile customers interested in snagging a high-end superphone. Now, we’re changing that. Starting tomorrow, T-Mobile customers can purchase select T-Mobile Smartpicks on JUMP! On Demand – which means you’ll pay nothing down (including the sales tax) on those super affordable devices.

For just $7 or $8 a month, you get a brand-new Smartpicks device on an 18-month lease, with all the bells and whistles you need to stay ahead of the tech curve. You can upgrade whenever you want with JUMP! On Demand (learn more here). And, if you keep your phone for 18 months, you can either return it and snag a new one, or pay it off and continue to rock that current device – it’s your call.

Here’s the list of Smartpicks that will be available tomorrow for $0 down for a limited time on JUMP! On Demand:

With the launch of the first T-Mobile REVVL, the introduction of Smartpicks and the new JUMP! On Demand, the Un-carrier is doing what we do best – listening to customers, addressing pain points that the old-guard carriers ignore and continuing to turn an industry upside down.

And we won’t stop!