Advertising an idea or image of a specific service or product is known as branding. Branding is an art which plays an important role in the success of a business. Branding does not mean to market only big companies or corporation; actually it is a process of building a connection with a customer to the service provider. Currently, Social media helps in achieving 100% optimum result while advertising your services.

Must you be thinking about best platform for branding your business? The answer is “Instagram”. Actually, Instagram is an online video, audio, photo sharing platform which allows a user to distribute stuff on other valuable platforms like; Facebook, Twitter, Flicker, and others. In order to achieve optimum results in branding, you need to learn top branding strategies. In this article, we will show you branding strategies by which you can easily build a massive following on it. Here we go:

Top 5 Branding Strategies for Instagram User

Use of Hashtags

In business the main achievement is to build a strong connection among customers and client. You can’t find any other platform as good as Instagram. In order to build a massive audience on Instagram, you should Hash Tags. Actually, a hashtag allows people to search specific things easily (as per keyword). The use of Hash tags is same as in Twitter or Facebook.

Some popular hash tags are: #love, #cute, #beautiful, #fun and many more.

Keep in mind that, using hashtags & using appropriate hashtags is two different things. If you use hashtags with popular words on Instagram then you can easily get more and more following on your branding campaign. You can search for most popular hash tags keyword that helps to build an engaging post. You can use maximum 30 hashtags in a single post on Instagram, so design your post accordingly.

Using appropriate Photo filters

People use Instagram for sharing photos usually and in order to make photos attractive there are several filters available. It has no doubt about it, unique and filtered photos attract more and more customers as compared to ordinary camera photo. Some of the best filters are Normal, Rise, Valencia, Lo-Fi, Sierra, and others.

We can conclude from a recent survey that the photos having filters (Mayfair, Inkwell & #no filter) attracts more viewers toward it. In order to get success in branding you should sort out best filters among Instagram viewers so that you can post images according to their taste.

Time of Posting

Posting relevant information on Instagram for branding, you should consider best time & day in order to get maximum views or followers. You can get a help from the IconoSquare (Software) that explain all your previous post views and like. By using this software, you can easily understand the behavior of people and sort out the best time for posting information while branding process.

In order to be specific on time for posting information, you can schedule your post. In that way, you can get optimum result via Instagram.

Grab the followers of your competitors

Might be this could sound strange to you but, believe me, its works all the time. All you need to do is finding your closest competitors offering same service or product. Now, in order to attract the followers of your competitors you should monitor them closely by:

Following individual users Liking the photos of users Start commenting on a photo of users

This trick works all the time. If you follow 100 users of competitors profile then 14 will surely like you back that increase your followers. Remember one thing, this trick is the situation of giving and takes, the more you follow the more like or follows you will get back.

Funded Posts

Last but not the least are sponsored or funded post. This trick considered as the magical trick for the process of branding. In the beginning when you have no followers or viewers then you should post your information on big niches or platform that brings followers to your profile.

All you have to do is sorting big niches pages out like; if you are selling some health related product then find big pages closer to your product. Try to target the pages which have more than 20K likes. After finalizing the process of sorting out, find their email addresses and contact them for your promotion. The average rate of promotion varies from 20 to 50 Dollars.

By using this technique you can easily start building your followers and it is good for the success of your business.

Instagram plays an important role for the process of branding. No matter you are running a small business or big, Instagram works for all. The above strategies really work in all cases and could easily change the level of your business. Don’t underestimate the power of Instagram because many businessmen are changing their life by following Instagram strategies. Don’t wait more and more just start following the proper branding process on Instagram for real success.