Fetish fashion: How sell out bondage-style underwear is the new wardrobe must-have



If you're stuck on what to buy your partner this Christmas, 'bondage’ is surprisingly this season’s dominant lingerie trend.

With bras, knickers, playsuits and even braces selling out at Selfridges nationwide and online, S&M chic appears to have attracted the mainstream consumer.

Sales of British designer Nichole de Carle’s ‘Onyx’ collection are up by 50 per cent on the week, as customers invest more than ever in luxuries that add a touch of spice to every day life.



Racy: Nichole de Carle's silk Onyx black bra is £82 and briefs £55, Selfridges

The designer’s £220 ‘Dream Catcher’ stretch silk bondage bra and coordinating briefs with play braces £85 have virtually sold out as customers fight for a piece of the erotic look made famous by celebrities including Rihanna and Lady Gaga.



For customers looking for the ultimate in luxury erotica, the department store has launched its most daring and exclusive lingerie collection, ‘Kinbaku’ (meaning bondage in Japanese) by French designer, Maxine Wattam which will be available in stores and online December 11th.



S&M inspiration: Singers Rihanna and Lady Gaga have sparked a boom in erotic lingerie as shoppers attempt to add some spice in the bedroom



Erotic: Cheryl Cole performs in thigh high boots and jeweled basque



This racy mix of expertly tied lingerie and jewels will retail from £1,000 for a jewel bra and knickers set to £3,000 for a rose gold jewellery set, marking this the most expensive collection yet.



The UK lingerie market is worth £2.59 billion, with women investing more than ever on luxury labels.



This season, Selfridges’ average lingerie spend is up by 20 per cent on risqué brands including Agent Provocateur and Myla.



Helen Attwood, Selfridges’ Head Buyer for Lingerie said: 'This winter S&M has gone couture.



'Gone are the days of bondage lingerie looking more back-street than Bond Street.



'To keep up with demand for lingerie with serious edge we're about to launch our most expensive erotica yet.



Sales of the sexiest designs of lingerie are already up 50 per cent and we predict that this Christmas won't be white. It'll be black silk with a leather trim.'



