Elrich Spends $93,000 on Cable Ads To Run Through Day Before Nov. 6 Election

Floreen campaign spends $50,000 for a week's worth of its own ads

Marc Elrich File photo

With two weeks until the election, advertising in the county executive race is now in full swing.

According to the Federal Communications Commission public inspection file, Democratic candidate Marc Elrich has spent $93,016 on two separate week-long sets of cable ads, which together begin running Tuesday and will continue through Nov. 5, the day before the general election.

All of Elrich’s ads are 30 seconds long. They are running on the following channels that are available on Comcast in the greater Washington, D.C., region: A&E Network, Comedy Central, CNN, ESPN, HGTV, MSNBC, TLC, USA and the Hallmark Channel.

Elrich previously spent more than $75,000 on a set of ads that began running Oct. 12 and ends Monday. Those ads ran on largely the same channels, except instead of the Hallmark Channel, the ads appeared on the NFL Network.

Independent candidate Nancy Floreen has spent another $50,000 on advertising, with her newest ads beginning to run Tuesday and continuing through Oct. 29. Her ads are running on the same channels as Elrich’s except her ads also are running on American Movie Classics, Bravo and The Food Network. Since Oct. 1, she has spent $125,500 on cable advertising cumulatively.

Republican candidate Robin Ficker has not yet begun airing TV ads.

Dan Schere can be reached at Daniel.schere@bethesdamagazine.com