Pitching guest posts? Submitting a story? Forwarding a press release?

No matter how you do it, landing content & acquiring a link on a whole another domain is one of THE best ways to create brand awareness and drive traffic back to your site. However, getting featured on a cannabis publication will not do your website any justice or increase your rankings unless it has good authority and a sufficient amount of traffic already going to it.

To better understand how search engines work, you need know about the qualitative measurements that significantly affect the property’s overall visibility and rankings in search engines. There are plenty of other metrics to take into consideration but here’s are the two most important –

1) Domain Authority – The strength(or value) of the entire website

2) Page Authority – The quality of an individual web page (varies by page & not included in this post)

Both are measured on a scale from 0 – 100. With zero being where everyone pretty much starts off and one hundred being almost impossible to ever get unless you’re Youtube and owned by Google. So, somewhere between 30 -40 is good, above 50 is awesome and anything under 20 is probably just a waste of time.

And, since the average person wouldn’t have a clue as to how to find these metrics, I’ve gone ahead and done all the dirty work for you. Plus, included contact information for each one. Enjoy!