Olly Murs was put through his paces on Tuesday, as he took a cold shower live on air during an appearance on Chris Evans' Virgin Radio show.

The singer, 34, was trying to beat a 42-second record set by the show's executive producer and during the challenge he shouted and sang while being blasted by cold water.

Taking to Instagram to tease the appearance, he told viewers: 'This is not weird whatsoever, I'm in the shower with the boys this is all for Virgin Radio, I've got to do a cold shower and I've got to beat 42 seconds.'

Excited: Olly Murs shouted, sang and danced as he struggled to keep his composure while taking a cold shower challenge for Chris Evans' Virgin Radio show on Tuesday

While he talked a big game, when he was in the shower Olly began showing and singing as a way to distract himself from the cold water.

Asking how the water could be 'getting colder', he then went on to record a short voice clip for listeners as he reminded them that The Voice final was on Saturday.

As it became more unbearable for Olly to stay in the shower, the singer started jumping around and shouting 'come on' as he watched the clock reach 50 seconds, at which point he stopped the challenge.

Challenge accepted: The singer, 34, was trying to beat a 42-second record set by the show's executive producer and during the event

This comes after Olly confessed he fell into a 'genuine panic' when he was standing on the stage of the Graham Norton Show ready to perform two years ago.

Speaking candidly to the Mirror about his battle with chronic anxiety, he said: 'My heart was pounding and I couldn't breathe.

'I'm standing behind the mic and I'm talking trying to calm myself down, thinking: "What's going on? I've never ever been like this". It was genuine panic.'

'I was looking at my mum and dad in the audience and trying to focus, despite the fact I'd just forgotten my lyrics. It was just a routine performance but I didn't know what was going on.'

Powering through: As it became more unbearable for Olly to stay in the shower, the singer started jumping around and shouting 'come on' as he watched the clock reach 50 seconds

But Olly, who has sold more than 18 million albums worldwide, said this wasn't the first time he had been paralysed by anxiety.

Olly said he had a similar experience when he was told he had been selected to be a coach on The Voice.

But after his second attack, he decided to seek support from a therapist. This helped him to uncover that his previous experience hosting the X Factor may have impacted him more than he thought.

Olly was heavily criticised when he made a faux-par on the show and accidentally announced a contestant was leaving before the public vote had been revealed.

Preparing himself: Taking to Instagram to tease the appearance, he told viewers, 'This is not weird whatsoever, I'm in the shower with the boys this is all for Virgin Radio'

The singer said that, with therapy, he was able to understand his anxiety may have stemmed from 'the idea of going on TV again' and making mistakes in the spotlight.

And Olly, who is gearing up to begin his All the Hits tour on May 1, is now encouraging men to speak out and seek help in regards to their own mental health.

Discussing his decision to get back on the road, Olly said that he is proud of his sustainability in the industry after beginning his career on the X Factor.

He said he wants to ensure that the tour is a celebration of his story, and promised that it will be completely different to anything people have seen before.