Tyler, the Creator: "Yonkers"

Director: Tyler, the Creator | 2011

So what exactly did Tyler, the Creator, a gawky skate kid from the Black Beverly Hills, do in "Yonkers" to become the Scariest Man in Hip-Hop? He ate a roach (maybe), and he threatened to kill himself and harmless pop stars. This is middle-school-playground shit, but Odd Future was built on the timeless premise that hip-hop can separate kids from their allowance if it drives a wedge between them and their parents. And so the visual for "Yonkers" is the perfect vehicle for OF’s hip-hop-as-Jackass theater: How are kids who built an empire from trying shit out at home going to tell you "don't try this at home?" —Ian Cohen