The brand deploys Nucleus Vision’s proprietary sensor technology in GAP, Nautica & U.S. Polo Assn. stores to offer a seamless and personalized shopping experience to consumers.

As modern-day shoppers seek greater personalization in their shopping experience, Indian clothing retail chain Arvind Fashions is exploring new ways to understand their customers better. Arvind, a licensee of numerous international fashion brands, has signed an MoU with Nucleus Vision, an IoT & Blockchain company, to initiate a pilot project aiming to offer a personalized experience to their shoppers.

Following the partnership, Arvind will implement Nucleus Vision's proprietary sensor technology in their Gap, Unlimited and U. S. Polo. Assn. stores to strengthen customer analytics.

“We see tremendous interest from the customers for a more evolved and personalized shopping experience. Nucleus Vision’s revolutionary technology will give us valuable insights into our customer behavior, which will help us improve customer satisfaction and increase revisits,” said Rukaiya Rangwala, COO, Digital Centre of Excellence, Arvind Fashions.

“We look forward to expanding the scope of our relationship with Arvind Fashions Limited. This is a big step towards our goal to associate with the leading players in the Indian retail market to help them create better shopper experience,” said Abhishek Pitti, Founder & CEO of Nucleus Vision.

According to a report by Forrester- Epsilon, the current Indian retail market amounts to an approximate of $800 billion and is estimated to reach $1.1 trillion by 2020. Personalization plays a major role in the gigantic market as 63% of Indian consumers prefer personalized experience. Through this association with Nucleus Vision, Arvind Fashions Limited intends to offer its consumers a more personalized retail shopping experience and therefore tap into new opportunities.