Starz launched its online video service on Roku devices Wednesday. U.S.-based owners of a current-generation Roku Streaming Stick, Roku box or Roku TV can now find the Starz app in the Roku channel store. This comes after Starz launched its app on iOS, Android and Apple TV in April.

The cable network followed HBO and Showtime in launching its own standalone streaming service in April, selling access to original shows like “Outlander,” “The Girlfriend Experience” and “American Gods” for $8.99 per month to consumers with our without a cable subscription. Starz also offers access to select movies, giving consumers a total catalog of around 2700 titles every month.

Starz decided to more closely align its standalone streaming service with its existing online service for pay TV subscribers. Consumers who have Starz as part of their pay TV package can also access all of the network’s content through the same app on Roku and other devices after signing in with their pay TV credentials. HBO and Showtime on the other hand have separate apps for their standalone services and their authenticated TV Everywhere services.

That distinction matters, at least to the customers of some TV providers. Comcast has thus far refused to authenticate users for the new Starz app on Apple TV, reportedly because the operators is taking issue with Starz combining authenticated and standalone service tiers in one app. There’s no word yet on whether Comcast will allow its subscribers to use the new Starz app on Roku devices.