It’s time for regulators to crack down on Facebook’s well-established pattern of carelessness towards privacy, unwillingness to admit mistakes and tolerance of inaccuracy.

Facebook’s latest blunder came to light in a 747-page document released to Congress late Friday. The document disclosed that Facebook has continued to indiscriminately share their user's personal information with big businesses, a practice that six months ago they claimed to have stopped in 2015.

Facebook sold users information to Chinese companies including Alibaba and Huawei, along with American companies including UPS, Apple, and Amazon. Their deal with Apple and Amazon continues into October 2018.

The user information sold includes:

Full Names

Date of Birth

Current City

Hometown

Personal Photos

Facebook has been in the hot seat since March when it surfaced that a firm which helped Donald Trump’s 2016 election campaign had purchased data on 87 million users without their consent.

While lawmakers consider how to deal with Facebook, the market continues to reward their bad behavior. Facebook’s stock price recently hit record highs, appreciating more than 20% since the Cambridge Analytica scandal.

The fact that Facebook has been slow to change its ways has nothing to do with bureaucracy. Mark Zuckerberg alone controls the firms voting rights. If he wanted to change Facebook's business practices, he easily could. There is no one standing in his way.

This latest incident is more evidence that Zuckerberg is not capable of leading the worlds eighth-largest listed company and his 2 billion+ users should not trust him.

The practice of sucking up users data for free and using it to manipulate them is one that needs to end. It’s time for lawmakers, Facebook users, and investors alike to stop rewarding this behavior.