A new Dartmouth, N.S., eatery is serving up a new soup made out of one of the city's favourite snacks.

"My friend Stephen joked that we should make donair soup," said Roz Wilson-Oliver, co-owner of Souper Duper Soup.

"We put it off and we put it off and this week we said: donair soup is up on the list."

That's right, donair soup. Just two days on the menu and so far donair soup is a hit with customers.

Made with many of the same ingredients found in traditional donairs, but without the pita shell, the concoction created quite a stir on social media.

"It sort of hit Twitter and it's been on fire," said Wilson-Oliver.

excuse me, what? did you just say... donair soup?!?! <a href="https://t.co/b7x5OMMuUA">https://t.co/b7x5OMMuUA</a> —@michaeldinn

The soup shop has only been open on Ochterloney Street for two months and each week they try and roll out a new variety of soup.

"All of a sudden we decided, let's go for it," said Jenn Service, co-owner of Souper Duper Soup. "Go for it we did and now we have donair soup on our menu."

Unorthodox marketing working

Service and Wilson-Oliver both have marketing backgrounds and both recently lost their jobs, but they also know their way around the kitchen.

Service is known as the Soup Whisperer. Wilson-Oliver is the Cake Crusader, a dessert specialist.

When they opened the shop, they weren't sure what to expect. Rolling out a soup that was guaranteed to raise a few eyebrows was all part of their plan.

Roz Wilson-Oliver, co-owner of Souper Duper Soup, is known around the shop as the Cake Crusader, a dessert specialist. (CBC)

"It was kind of different to find ways to do marketing because we have a very limited budget," said Service.

"Trying to get people through word of mouth and that sort of thing, we've been trying a variety of different ways to get people through the door."

So far the unorthodox marketing is working and the donair soup combo is popular.

For $8, you get soup and a biscuit.

"This soup is delicious," said customer Danielle Skinner. "It tastes like a donair but without the wheat of a pita."

"It's great and it's a nice twist on a Nova Scotia favourite for sure," said Nick Russell.

"It's pretty similar to an actual donair and the biscuit has a really nice taste to it."