Last updated at 10:05 13 October 2007

Those were the days: smoking was considered healthy and you were told to fry your child under a sunlamp for her own good.







Advertisers could tell us anything, it seems, and we believed it.

Now a new book has collected some of these ads which celebrate this glorious time of innocence...

Scroll down for more images ...

• Pictures from: What The Doctor Smokes, by Kate Parker and The Advertising Archives (New Holland £8.99)