In this rapidly changing world of digitization, taking your business online has become important. However, it’s just not enough. Apart from running your business online, it’s also important to drive a sufficient traffic to your website and reach out to a potential customer base to grow your business well. And, that’s the point where the role of SEO Strategies comes into existence. The SEO Strategies helps you build your brand and increase your reach across the globe. However, it becomes more effective when all the tasks it involves aim for essentially improving the quality of the website or the brand’s web presence and, that too for a long-term.

Before moving further, we would like you to tell that there are lots of digital marketing company in Gurgaon as well as in other cities that are offering SEO services. You just need to analyze which one would suit your requirements and bring the exceptional outcomes for your business. Now, let’s get back to find out what are those powerful Search Engine Optimization Strategies that you need to focus on to grow your business.

Improve Engagement to Improve Rankings

In the Search Engine Optimization terms, the engagement is a measure of the amount of the time you spend on a page. However, the Google hasn’t officially announced it but there is an evidence, which suggests that it rewards websites having strong user engagement with high page ranking. As per the Google’s reasoning, if the user is spending more time on your website, he/she must have found something useful and, therefore it pushes sites with a strong engagement up in the SERPs. Here are few tactics that can help you boost your existing content in the search engine result pages.

Format Your Posts for Easier Reading

Use Bucket Brigades

Use Images Throughout Your Content

Write in the Inverted Pyramid Style

Improve Your Bounce Rate

Make Your Existing Pages Longer

As per a recent study, it is proved that pages with longer content are more likely to get high ranking in the SERPs (Search Engine Result Pages).

However, it’s not possible to write 2000+ words for every page/blog/article as it would be a time-consuming process. So, you can write 1200–2000 words. Also, in order to get results quickly and save time, you may simply find one of your own write-up that is already doing well in the search engine and then refresh it with the updated information.

Focus On YouTube SEO

Rather than creating any other kind of videos, focus on YouTube SEO videos as they rank in Google search more frequently. It will help you push your website on the first page of the search engine with at least 3 million searches on monthly basis. Here, we have mentioned 3 ways that will help you improve your YouTube SEO (after the creation of your videos, of course):

Make Your Video SEO Friendly

Make Longer Videos

Use Better Video Thumbnails

Improve Speed of Your Website

In the year 2010, the search engine giant, Google made an announcement that it would use the site speed as a ranking factor and since then, SEO experts focus on improving the website speed. In order to help, the Google first launched the PageSpeed tool to improve the site performance followed by the AMP (accelerated mobile pages) project.

Later it launched another tool “THINK” to measure how mobile-friendly a site is (including the speed as a parameter.) However, unfortunately, the exact definition of “site speed” is not confirmed yet. As per a recent survey, more than half of the web users want a site to load within 2 seconds and it fails to load in 3 seconds, they will abandon it.

Guest Posting

It is a method used by bloggers in order to increase the blog traffic where they write posts to be published on another blog. But, it’s necessary to have original and high-quality content and avoid duplicate and repetitive content. Also, don’t pay for links. Create links on your own as the search engines are smart enough to differentiate between quality and quantity and, of course, quality matters. In order to make it more efficacious, you must have a niche in your domain and build blogs around the topic.

Summing Up: