Netflix buys DVD.com domain name.

[Update: Netflix has confirmed its purchase of DVD.com. A spokesperson tells Domain Name Wire “Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy.”]

The nameservers and registrant information for DVD.com just changed. The domain now forwards to DVD.netflix.com, signalling that Netflix may have purchased the domain.

Sometime around March 25 the nameservers changed from worldnic.com to ULTRADNS.NET, the same DNS provider Netflix uses.

The domain’s whois also changed from a Network Solutions private registration to a DNStinations registration. DNStinations is essentially a whois proxy service for brand protection company Mark Monitor. Mark Monitor has done work for Netflix in the past, including registering domains related to its short-lived Qwikster name.

Given this confluence of changes, I’d be willing to bet that Netflix has purchased DVD. I’ve reached out to Netflix for comment.

Now, any guess on the purchase price?