After that, D’Souza teamed up with Van Hauen and they began mapping out parts of the world where the best quality of materials intersects with the highest numbers of female incarcerations. Quality, in fact, is a key ingredient to Carcel’s progressive business model. Van Hauen, who also spent time working in production at Louis Vuitton, understood that in order to make the business profitable and therefore successful in aiding the inmates, the clothes had to stand up to fashion’s very high standards (even in the sustainability market). “The women in Peru have a feel for design, and that coupled with the materials makes everything more elevated,” she says. “You need to be able to reach people who care about fashion and won’t disregard you as some kind of a hippie brand.” Carcel’s aesthetic is certainly on point, from the sleek, minimal design details of the knitwear to the sharp, modern marketing campaign.

D’Souza and Van Hauen are also beginning to lay the groundwork for expansion. They’ve recently traveled to Thailand to visit women’s prisons and hope to work with them in a similar capacity, creating ready-to-wear from local silks. Eventually, they’d like to work in women’s prisons in at least five countries around the world. “You can’t come in with a Danish mind-set of what is a just system and what isn’t,” D’Souza notes. “What we can do is get access and change things from the inside without being an NGO or yelling and screaming about the justice system being broken. We can do it through something that makes the prisons shine as well, by showing that the women are happier because they can provide for their families, that they won’t come back into the prisons and will be better assimilated into the economy once they’re out, which is a win for everybody in society.”

“That’s on the really ‘trying to change the world’ side,” D’Souza continues. “But we also can’t forget that we can only do all of this by selling as many beautiful things as we can in this part of the world and making our customers feel happy and positive about what they’re wearing and what we’re trying to do.”

Here’s a first look at Carcel’s new knitwear and the Peruvian women who weave it.