Brief: Communication with the client on fundamental goals and requirements. Scheduling and process communication occurs here.

Research: Engage in industry analysis to identify target markets and understand competitor strategies and market history to engage in a problem solving mindset.

Reference: I communicate conceptualizations and research data with the client to brainstorm a design path to follow. I then compare and contrast this design path to competitor design paths.

Sketching & Design: Sketches are used to build a variety of visual solutions and only the best are brought into the computer to be refined. Here a logo is developed based off the design path chosen in the last client interaction.

Reflection: I go over the created designs and consider revisions. I then decide on a final logo concept with the client.

Revisions: At this stage, I implement last logo edits to finalize brand concept

Presentation: The completed logo is used to create brand collateral starting with a style guide. The style guide is then expressed as business cards, flyers, letterheads and icons depending on the client's necessities.

Delivery & Support: All appropriate files are given to the client and I provide necessary support for implementation such as print or website updates.