Here East. Here East Sports Interactive, the Sega-owned games company behind "Football Manager," is relocating its entire operation to a new tech hub in the Olympic Park called Here East.

The company announced on Tuesday that it will move its 100-strong workforce from its current Old Street office into a 13,415 square foot space inside the former Olympic Broadcast Centre — one of two vast buildings that make up Here East.

Here East is a £100 million development that's designed to be one of the biggest tech hubs in the world. The developers behind the project want it to be a place for startups, corporates, and research institutions to come together and collaborate.

BT Sport also has a presence at Here East, while gambling firm Ladbrokes Coral and luxury fashion retailer Matches Fashion are planning to move in.

Here East CEO Gavin Poole. Here East Here East CEO Gavin Poole told Business Insider last week that Here East is around 70% full, adding that there are roughly half a dozen other companies planning to announce that they're moving in.

Sports Interactive studio director Miles Jacobson said in a statement: "We love the fact that Here East is right in the sweet spot where sport and technology meet. We've already collaborated with BT Sport on a video project and we're very much looking forward to similar collaborations with more of our new neighbours when we move to the complex in spring 2018.

"We're confident that our move to Here East will help us to shift our operations to the next level. The fact that we're helping with the regeneration of the area, maintaining the Olympic legacy and giving our team a better chance to afford to live near the office are all added bonuses."