"What comes after World of Warcraft?" It's the question Blizzard has been asking for years. WoW is one of the most successful games of all time — just one of many for the studio behind StarCraft, Diablo, and Hearthstone. The next-generation project even had a name: Titan.

Titan is dead.

Though never official, Blizzard co-founder and CEO Mike Morhaime has confirmed with Polygon that the project has been canceled. Senior VP of story and franchise Chris Metzen elaborated further:

"We took a step back and realized that it had some cool hooks. It definitely had some merit as a big, broad idea, but it didn't come together. It did not distill. The music did not flow. For all our good intentions and our experience and the pure craftsmanship that we brought together, we had to make that call."

Both Metzen and Morhaime intimated to Polygon that "smaller" titles (relative to Blizzard's catalog) like Hearthstone played at least a part in the decision. Polygon promises more Blizzard news throughout this week. Full disclosure: they won't tell us what it is, so now we're just waiting like the rest of the world.