Advertised brand: Casting Creme Gloss | L’Oreal Paris | India

Advert title(s): Casting Creme Gloss | Motion Print

Client: L’Oreal Paris

Concept / Copywriter: Vishal Reddy, Anuraj Parmeswaran & Yashwanth Maheshwaram

Art Director / Illustrator: Anuraj Parmeswaran & Shaik Khaled

L’Oreal Paris Augmented Reality interactive ad for the Casting Creme Gloss hair color line, powered with Rev Eye app (now renamed to WOWSOME). Ad was published in the biggest Indian newspapers. Readers scan the ad with Rev Eye app to access extra content about busting hair color myths.

https://www.youtube.com/watch?v=h3CSKrx9QHs