For people in the start-up ecosystem and the real estate sector, Rahul Yadav is a no stranger.

While some referred to him as the “bad boy” of start-ups, for many young entrepreneur he is a “hero” even though he was unceremoniously ousted by investors from his own company Housing.com about two years ago. He then went on to set up a data visualisation company last year, but that didn’t work out.

Yadav is now back as an executive. He has been appointed Chief Technology Officer at a real-estate start-up called ANAROCK Property Consultant started by Anuj Puri, former head of international property consultancy firm JLL India. Yadav, an IIT-Bombay drop-out and former CEO and co-founder of Housing.com, will be building a team of product and technology experts at ANAROCK and will be based out of its Mumbai office in Bandra-Kurla Complex.

In a statement, Yadav said that, “I consider my appointment as Chief Product & Technology Officer at ANAROCK Property Consultants the logical next step in my career, and it is, of course, a complete privilege to work with an outstanding industry leader like Anuj Puri. Given my product and technology background, I am fascinated by the highly tech-driven approach that ANAROCK is adopting for its residential real estate business, and I already feel very much at home here.”

Yadav told BusinessLine that there is a huge potential in the residential segment and that at ANAROCK he will be building an app for brokers and agents and one home-buying building platform.

“This is why I am calling it as my second innings in the real-estate segment. I love this sector and I am trying to bridge the gap between offline brokerage firms and real estate portals,” Yadav said, adding that he feels that transaction-led business is a high revenue grosser than the listing business.

When asked about his second venture, a data visualisation firm, Yadav said that while the concept was good, the market and the government was not mature enough and hence he had to wind it up in April last year.

His venture was funded by entrepreneurs Sachin Bansal and Vijay Shekhar Sharma, among others.