Top Video Marketing Strategies for 2020 to Sky-Rocket your Brand

Marketers who use video content can grow business with 49% faster than non-video users. Yes, this is true and this stat is shared by many businesses and experts. If you are still looking at your video on your website and are still thinking. Then I promise you that by the end of this article you will be convinced to add video content on your website, social media handles. Because here, I’ll be discussing top video marketing strategies for 2020. So, hold on tight and let it play!

Starting this article with video marketing strategies for 2020 and not sharing a real instance. Will be an injustice to the topic. So, here, I share a delicious and cheesy instance that will make you sure that video marketing is The Best Marketing type in 2020.

“Well, you must have read less about Epic Meal Time. But let me introduce this first. Epic Meal Time, is a Canadian YouTube cooking show that is known for creating high-caloric meals (usually through meat*). So, it all got started from one video that got viral. And that was a simple video that was uploaded by the owner of the group- Harley Morenstein and Sterling Toth.

As told in dreamgrow.com, Harley unknowingly created something unique and that can attract more and more audiences back in 2010. With a simple knowledge, he went up in creating something better, something sustainable. And so, the first episode that took-off like a rocket from a dry. Land included fat and calorie counters, the Epic music and crazy combination of fast foods.

As time passed, the Epic Meal Time started to upload some beautiful videos that included:

Custom thumbnail

Video overlay

YouTube Annotations

Usage of unique bird noise censorship and course use of epic music.

Logo and header image

Accumulated merchandise for better marketing

Improving YouTube Playlist that enhances YouTube views.

So, this was the strategy that the group of this passionate food-lovers clubbed up and gained its output through YouTube. Now you too need to have that same energy before you explore this video marketing insight for 2020….

Future of Video Marketing

As we all know that video marketing is already blooming. It has also become a turnkey for many businesses for a great and golden future ahead- when it comes to better conversion and engagement. Because video is nothing more than a rich series of images will a solid story to tell. Whereas, with written content or text, words sometimes aren’t able to bring out the meaning of the message.

What does this mean for Marketers?

This is a golden chance to turn their old-and-boring marketing style with video marketing. Because stats say, 82% of consumer internet traffic will come from videos in 2022. This numeric figure was shared by impactbnd.com. Additionally, there are a few more stats that I want to share here. Before letting you know how Vadodara, the administrative state in Gujrat is enjoying the best video experience in India.

Users spend 88% more time on websites that have videos.

1.5 billion users play 1 billion hours of video each day.

72% of consumers use video to learn about a product instead of reading the text in a user’s manual.

95% of users watch an explainer video to learn more about a product or service.

65% of senior executives visit the website related to a video they viewed on YouTube.

So, these are the global stats that you need to keep in mind while tailoring your video marketing strategies for 2020. But, as said earlier, I also want to share important news extended by Opensignal.

Vadodara enjoyed the best overall video experience in India. According to the State of Mobile Video Experience report by Opensignal. The report also explains that India has upgraded. Its national video experience rating went from poor to fair.

Across all 40 cities, users in Vadodara enjoyed the best overall video experience in India. Followed by Coimbatore and Gwalior that secures 2nd and 3rd place.

Well, I must say that video marketing has been to mostly all the countries worldwide. It is just that, you need to know your target audience better (their psychology, likes & dislikes, interest) for better functioning of the service and better output.

Top Video Marketing Insights for your Brand

1. Long-Form Video

As the name suggests, the process is also long and precise for better targeting. Long-form video is a great way of content marketing as it will provide value to the target audience. While incorporating this, make sure that you consist of elements like information, engaging, and entertainment.

The value that you will provide with your video will let them stay connected with you. Few of the examples that you can relate to and use this strategy for your video marketing are-

Hyundai

Airbnb

2. Shoppable video

This is yet another and the best of video marketing strategies for 2020. Shoppable video is the simple and most viewed video over social media like Snapchat and Instagram (mostly). Here, the product is explained through moving video. In-between some specifications are described through still images. For instance, if you follow multi-brand outlets and showrooms, you will get flooded with such shoppable videos.

Starting from accessories both for males and females to eatables and even transactional mediums like Axis Bank or home care products like paints and maintenance equipment.

Shoppable videos can be framed for anything. You just need a short story to tell.

3 Consumer choose more of video content than textual

The future of video marketing is clear and is not in stagnation. And this can be better understood through your online lessons on education or any employment purpose. There you will get both (textual and visual form of information). But, you will rather choose to plug-in for audio-visual lessons than study notes.

Now this is what this point explains to you.

Video in digital marketing has already crept in the 360 habitats. And with time, it has grown to its full-bloom size that is being witnessed in the current scenario.

4. More engagement through live-streaming

Live videos make the viewers feel like they are self-interacting with the brand. It’s a lot more personal than other types of video content. And thus helps to add a human touch.

The best part of this is, it is easy and simple to produce and completely free.

Additionally, it encourages more engagement since the viewers know their questions and comments. For instance, you must have seen the ad for Airtel. The girl or the protagonist of the ad is shown as she is directly talking to the viewer.

For instance, ads like- British Airways, Dabur, Samsonite, BIBA, Dettol, Oriflame, and much more.

5. Educate with your Content

Video marketing and content marketing are the two siblings of the same mother. So, while you are choosing video marketing for your approach. You need to inculcate a story-line that you will pitch through your video.

Because video is not a series of images. It is the smartest way to pitch and promote your product and services to a large-sized audience.

And through your video, keep this static that you need to educate, entertain, and inform.

YouTube is the Winner for Video Marketing

YouTube is the dominant platform for video marketing. This visual medium has an important set of advantages. That helps to leave a long-lasting impact on the viewer’s memory.

Through this image, you will understand the habitat of YouTube.

Benefits of YouTube for Business

Free to use

Measurable Analytics

Huge Audience base

So if you are planning to enhance your business output through video marketing. Youtube is the best way to pick

All the best!