So I shouldn’t have been surprised by the response when I spoke at a recent event for promoting reading for an audience of 300 or so 14- and 15-year-olds. “Who likes to read?” I asked. Only one hand went up in the auditorium. I picked out five of the ignorant majority and asked them to tell me why they didn’t like reading. The result was predictable: they stuttered, grumbled, grew impatient. None was able to articulate a sentence, express an idea.

Frustrated, I told the audience to just leave the auditorium and go look for a book to read. One of their teachers walked up to me, very concerned. “We still have 40 minutes left,” he said. He asked the kids to sit down again, and began to tell them a fable about a plant that couldn’t decide if it wanted to be a flower or a head of cabbage.

“Sir,” I whispered, “that story is for kindergartners.”

In 2002, President Vicente Fox began a national reading plan; he chose as a spokesman Jorge Campos, a popular soccer player, ordered millions of books printed and built an immense library. Unfortunately, teachers were not properly trained and children were not given time for reading in school. The plan focused on the book instead of the reader. I have seen warehouses filled with hundreds of thousands of forgotten books, intended for schools and libraries, simply waiting for the dust and humidity to render them garbage.

A few years back, I spoke with the education secretary of my home state, Nuevo León, about reading in schools. He looked at me, not understanding what I wanted. “In school, children are taught to read,” he said. “Yes,” I replied, “but they don’t read.” I explained the difference between knowing how to read and actually reading, between deciphering street signs and accessing the literary canon. He wondered what the point of the students’ reading “Don Quixote” was. He said we needed to teach them to read the newspaper.

When my daughter was 15, her literature teacher banished all fiction from her classroom. “We’re going to read history and biology textbooks,” she said, “because that way you’ll read and learn at the same time.” In our schools, children are being taught what is easy to teach rather than what they need to learn. It is for this reason that in Mexico — and many other countries — the humanities have been pushed aside.

We have turned schools into factories that churn out employees. With no intellectual challenges, students can advance from one level to the next as long as they attend class and surrender to their teachers. In this light it is natural that in secondary school we are training chauffeurs, waiters and dishwashers.

This is not just about better funding. Mexico spends more than 5 percent of its gross domestic product on education — about the same percentage as the United States. And it’s not about pedagogical theories and new techniques that look for shortcuts. The educational machine does not need fine-tuning; it needs a complete change of direction. It needs to make students read, read and read.

But perhaps the Mexican government is not ready for its people to be truly educated. We know that books give people ambitions, expectations, a sense of dignity. If tomorrow we were to wake up as educated as the Finnish people, the streets would be filled with indignant citizens and our frightened government would be asking itself where these people got more than a dishwasher’s training.