What quantity of emails despatched by entrepreneurs results in shoppers’ spam folders, what quantity is flagged as spam, also what quantity is flagged as not spam?

Via discover out, Return Path examined over and above than 6.9 billion business emails despatched by over and above than 17,000 manufacturers in 2018.

The researchers appeared on the common spam placement charge (share of emails that find yourself in spam folders), grievance charge (share of emails reported as spam/junk), also “this isn’t spam” charge (share of emails reported as not being spam/junk) for manufacturers in 27 verticals.

Under, key findings from the evaluation.





