Okay, not longer exactly. But thanks to NBCUniversal’s new advertising strategy, there will be more of it and SmackDown.

If you’re in the ad game, the below marketing-speak probably contains some worthwhile information. Even though I used to be in said game, that was a bunch of years and worlds of technology and data away from where things are now. So mostly all I took from this was “decrease advertising time by 10 percent across its networks during its original primetime programming” - which I think means the three-plus hours of WWE I watch every Monday will now contain even more sports entertainment (or attempts at the entertainment part).

Looking at this as a positive, maybe they’ll use the extra few minutes on Tuesdays to push Rusev?

A man can dream, can’t he?

Here’s the press release, which also mentions using artificial intelligence to deliver “contextual relevant” ads. Not sure how that will work on pro wrestling programming - maybe commercials for therapists to help you cope when your the co-worker assigned to work on a project with you stabs you in the back, or headhunters for when the boss refuses to give you a shot despite the fact you’re really popular with customers?

Anyway...