A new ad campaign by Apple seems to shed some light on the mystery of the missing MacBook Pro. After a subtle refresh to the MacBook this spring, Apple fans expected a similar update, or perhaps a complete re-design, to the Pro line. It didn’t happen.

Then, the rumor mill started to muse that we’d see them around WWDC in June. June came and went.

It’s now August, and we’re still waiting.

440 days. This is how long we’ve waited for a MacBook Pro update. And honestly, we’re getting a little impatient. Rumors are again floating a new line at an upcoming September event, but even then you have to wonder why Apple waited so long to announce a refresh to its most popular laptop line; especially amidst consistently declining revenues in its laptop sales.

Turns out, the answer is pretty simple: Apple forgot what a computer was.

Silly Apple, that’s an iPad Pro — not a particularly good laptop replacement.

While it’s obvious Apple is pushing its two iPad Pro models as laptop replacements, I think we’d all feel better if Tim Cook and Co. just came to the understanding that we’re not there yet and gave us what we want. And what we want, in this case, is a new MacBook Pro.

Get with the program guys.

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