There are ad campaigns, and then there’s whatever KFC just did. An official dating sim starring a hunky anime version of KFC’s mascot Colonel Sanders has dropped on Steam, it’s available soon, and you can totally romance the king of fried chicken himself. Watch the trailer here.

KFC Dating Simulator Screenshots 8 IMAGES

“I Love You, Colonel Sanders” is the name of the game. According to the Steam page, you’re a student at a culinary school, and your classmate is the Colonel himself, because of course. You’re joined by a clumsy best friend, a couple of heated rivals, and a dog, who is also a professor, appropriately named Professor Dog.

“I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator follows you, a promising culinary student, as you try to date your classmate, Colonel Sanders,” the game’s description reads. “Throughout your journey, you’ll be faced with life-changing decisions that will affect your chances of friendship and love. But be careful! Your choices have real consequences with real animated characters’ feelings at stake.

We haven’t seen more than an animated trailer and a few screenshots, but it looks like the game follows a pretty standard formula for anime dating sims. There looks to be some romantic rivalry, some cooking competitions, and some hearthrobbing tension between you and the Colonel as your relationship blossoms like a bowl of mashed potatoes.

Aside from all that, I Love You, Colonel Sanders’ Steam page says it includes nine characters, “multiple hours of play-through,” a secret ending, secret recipes, and 11 herbs and spices. We'll find out more at some point in the future since the game is just listed as "coming soon."

Though KFC is the company behind all this, the developer is actually Psyops, who are known for developing the VR fortune telling game Kismet, which received generally positive reviews back in 2017.

Joseph Knoop is a writer/producer/finger-licker for IGN.