When in the course of human events a mustache comes along that truly changes things, Aaron Perlut is there to celebrate.

As chairman of the American Mustache Institute, he's high in the running for leading mustache expert in the country, and his deep involvement with the American Mustache knows few limits.

"As a young man I grew up surrounded by mustaches in my family, but I was always intimidated to grow them, even though I could from a very young age, because of the public pressures against it, because they weren't cool, they weren't hip," Perlut, 39, told The Atlantic.

"There was a certain stigma attached to people with mustaches--that you weren't professional or intelligent, and I commited myself to working for an organization that battled against that."

He has pursued that goal since forming the American Mustache Institute in 2006, advocating for discriminated and downtrodden Mustached Americans everywhere, preventing a few firings and school expulsions, and promoting the obvious physical, stylistic, and sexual advantages of the Mustached American lifestyle, as he puts it, along the way. He also became, by his own bestowal, Dr. Perlut, Ph.D. in nuclear mustachology.

"There is a pattern of discrimination against people who are different from whatever the norm might be at the time in this country, and facial hair is no exception," Perlut says.