New Zealand fans arrive for the Rugby World Cup Pool C match between New Zealand and Georgia at Millennium Stadium in Cardiff.

Forget the appeal to the video referee; Auckland Council says its decision to not have a big screen for Sunday's Rugby World Cup decider is final.

The showdown between the All Blacks and the Wallabies was not enough incentive to set up a screen in a public venue, the council-owned body ATEED said.

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Despite a number of disappointed fans criticising the decision on social media, Ateed's chief executive Brett O'Riley said there were already many ways punters could tune in and watch.

The game, which starts at 5am Sunday (New Zealand time), will be on free-to-air channel Prime TV while many pubs and cafes will open early to show it, O'Riley said.

Traffic closures for the Auckland Marathon - which coincides with kick-off time - also made it difficult to find an accessible venue in the city.

On Thursday O'Riley said the organisation was standing by its initial decision to not go ahead with a public big screen.

In a statement he said it was investigated but it was "not warranted".

Online comments on the decision have been divided, with many saying they wanted a public place to go and watch the clash, while others agreed with the council's view that it was not worth public funding.

Others suggested having a broadcast venue set up at the Cloud on Queens Wharf, or Eden Park, with Bill Matheson writing on Facebook: "why not have it at Eden park rugby ground, heaps of room and already has the big screens???"

Bob Gutsell asked on Facebook: "don't these people have TVs?"

O'Riley said The Cloud was a great venue, however it "would incur significant unbudgeted costs to the ratepayer in terms of providing screens, security and other services".

He said the chief reason why there were not fanzones set up like the 2011 Rugby World Cup or this year's Cricket World Cup, was that Auckland was not a host city.

"These two events brought visitors to the region and generated millions of dollars into Auckland's economy, providing rationale to spend ratepayer funds to provide activity throughout the city – including the four fanzones (North Shore, West Auckland, South Auckland, The Cloud) which broadcast the games.

"This is not the case for RWC 2015."

For marathon runners a large screen will be set up at the start of the event in Devonport and will keep interested participants updated on the score throughout the morning.