That’s about to change because Campbell, who began as a manufacturer for retailers like Talbots, will open a Beacon Hill boutique this week. The 1,000-square-foot, ground-level shop is at 84 Chestnut St. It’s a sequel, of sorts: She operated a shop on Charles Street from 2010 until 2012, but the old location was cramped and hard to access.

When Sara Campbell shuttered her long-lived South End boutique last summer, Boston’s preppy fashion mavens mourned. Campbell then opened a new, large headquarters at Newmarket Square. And while she retains more than a dozen namesake outposts beyond the city, she has lacked a small neighborhood boutique with plenty of urban foot traffic.

Sara Campbell says the items at her boutiques are “for the ageless customer.”


“It was a real problem for strollers. We definitely had customers, but it just didn’t work in that location,” she says. “This shop is really homey, and it’s nice to get back in the neighborhood.”

She considers this shop her flagship, with a curated assortment of signature offerings. A South End outlet on Harrison Avenue opens next month; it will carry sales items and overstock. A Wellesley shop, she says, carries the broadest range of inventory.

“This one is more the high-end of things — cashmere, more refined picks,” she says. One favorite? A “Boston” novelty print toile dress with a duck motif created by Cape Cod designer Joan Peters. Campbell will also carry plenty of accessories: “pom-pom earrings, tassels, bows, wicker bags. Oh, my!” she says, laughing.

Campbell hopes “Boston ladies” will stop in to sip tea and browse.

“This is for the ‘Boston lady’ — Cambridge, South Shore, a fun little place to go. A little ladies’ shop,” she says. “But we’re really for the ageless customer. We’re not getting older. We’re getting better.”

Kara Baskin can be reached at kara.baskin@globe.com.