Google is shutting down its Google Compare comparison-shopping site, marking a retrenchment from the search giant’s foray into selling financial products like insurance and credit cards, according to a spokeswoman and partners who work with the company.

Google, whose parent company is Alphabet, has been running Google Compare in Britain for three years and started its highly anticipated United States site last March. Despite Google’s being the biggest name in search, insurance industry partners and an internal email said the sites never really caught on with consumers.

Google, which had formed several insurance-industry partnerships to get access to broker networks, is telling partners that it is shutting down both its British and United States sites in about a month. In an email to partners, Google said it would focus on AdWords, the company’s mainstay advertising product, where “insurance” is among the most lucrative search terms.

“Despite people turning to Google for financial services information, the Google Compare service itself hasn’t driven the success we hoped for,” the company said in the email, which was posted on the website Search Engine Land.