"La la la la. I can't hear you." Verizon's CFO, Fran Shammo, might've just as well made those comments with his hands firmly cupped over his ears, as the firm's chief number cruncher told attendees at today's Goldman Sachs investor conference, "Unlimited is just a word, it doesn't really mean anything." While Sprint and T-Mobile would certainly take issue with that statement, Shammo then dug the hole deeper by saying, "That whole unlimited thing, I think, is going by the wayside." These comments were made in the context of Shammo playing up the carrier's shared data plans, wherein he explained his belief that consumers "think they consume a lot more data than they really do." Shammo also revealed that Verizon has converted more subscribers and devices over to the new scheme than it'd initially anticipated.

Naturally, change within any industry takes time, but now that Sprint is in a position to offer unlimited data at a meaningful speed and T-Mobile has climbed aboard the bandwagon, Verizon may have to change its tune if a significant number of consumers decide that unlimited isn't dead after all. You can view the entire transcript at the source link below, but consider this: would you take unlimited plans into consideration when shopping between carriers, or is Mr. Shammo right that consumers really don't use that much data? Give us your thoughts in the comments below.