Your body is beautiful, and Lane Bryant won't let you forget it. The clothing company's latest campaign, THIS BODY, features a series of plus-size models wearing everything from killer outfits to nothing at all, celebrating the female form in all its unadulterated glory. Models Tara Lynn, Denise Bidot, and Georgia Pratt star in the video alongside Ashley Graham and Precious Lee. Each woman shares what aspects of her body make her proud with the formulaic phrase, "This body [verb]," and the result is a 30-second commercial that puts the focus on celebrating body positivity and diversity in an unapologetic way.

Graham said her body was "made for being bold, powerful, and sexy," while Lee focused on her body's ability to "prove them wrong." New mother Lynn shared her body was "made for love," while breastfeeding her baby son. The models celebrated everything from "getting it on" to "rocking denim"—all the while recognizing their bodies for making those things possible.

"We want our target customer, the industry, and the world in general to conclude that it’s obvious, it’s self-evident, that all women are beautiful and should be seen and celebrated," Linda Heasley, Lane Bryant's CEO and president, told Refinery29. "Today’s This Body campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception."

Lane Bryant's commitment to showcasing diversity in body types is commendable, and marks another important step in the quest for body positivity and plus-size acceptance—something we're seeing a lot of so far in 2016. Also worth noting (and applauding) is the brand's focus on the body's agency rather than its appearance. Notice how every every model talks about the things her body enables her to do—not the way it looks. Not only are these women beautiful, but they're also immensely capable, and that's what's really worth celebrating.

The ad was so honest in its celebration of the female body, in fact, that major networks NBC and ABC refused to run it as is. Though ABC declined to comment, a representative from NBC told New York Daily News it turned down THIS BODY because the ad didn't "comply with broadcast indecency guidelines." The Federal Communications Commission defines indecency as "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities." The representative could be referring to the nudity and/or the breastfeeding that occurs in the video, but sources from Lane Bryant said they think the sizes of the models have something to do with the rejection. "I don’t think these models are any more nude than any other models we’ve seen on TV," a Lane Bryant representative told New York Daily News. This is also not the brand's first time struggling to get an ad aired. In 2014, a commercial featuring Ashley Graham was also banned.

The brand is currently in discussions over whether to resubmit the commercial to ABC and NBC. NBC has openly stated they did not reject the ad in its entirety and would happily welcome an edited version. SELF contacted ABC for comment and hasn't heard back.

Though the ad may not be appropriate for daytime TV, it sends an amazing message that we can all benefit from. See the celebration of body positivity below.

Photo Credit: Lane Bryant