Apple Encouraging Consumers To Buy The Latest iPhone Models with Aggressive Trade-In Options

Amid rumours that the new iPhone models, the iPhone XS and iPhone XR have been selling below expectations, Apple has embarked on a series of trade in options that have temporarily afforded huge savings on their latest iPhones. This is the latest in a range of measures taken by the company to boost sales of their latest handsets, which, it is said, have not been meeting with internal sales targets. Assembly lines have been reduced, parts orders cut in the supply chains, and there have already been a range of moves to try to motivate consumers to buy the latest iOS handsets.

While this could be bad news for the tech company, it could be good news for savvy shoppers looking to nab the latest Apple tech for the lowest possible prices. Those who like to keep up to date with the very latest mobile phones could be able to get a great deal direct from the company if they are willing and able to trade in their existing Apple handset.

Apple is advertising the iPhone XR on its website for an unprecedented price of $449 – but there is a sneaky asterisk. This $300 discount is available only for customers who trade in an iPhone 7 Plus. It is an unusual move from the tech giant and one which has the Internet atwitter.

It seems unlikely that there will be a direct price cut implemented on the iPhone XR any time soon – the company requires the high margins on the price of these new smartphones. But there is a degree of desperation, perhaps, in this latest move which could mean some good deals for those who like to own the latest Apple products as soon as possible.

With Apple seemingly on the decline, and Microsoft claiming the crown as the world’s most valuable public company last Friday, could this be a good time to keep an eye out for some sneaky deals on the latest iOS phones?