Some reasoning behind Hessian

I launched Hessian yesterday, and the response has exceeded my expectations.

The idea of selling a brand independently of a product is somewhat new, and a bit jarring, so I thought it’d be useful to clarify my thinking a bit:

The core thought with Hessian.tv is that, as designers, we naturally see solutions to problems/opportunities we can’t help but notice in the market. We have concepts that we know are valid and worthwhile, and not only that but we instinctually know how they should be launched, how they should look, how they should work, and who their target audience should be.

HOWEVER, as anyone who has tried building something knows, the actual production and launch of a great idea is incredibly difficult. Not only that, but, as Svpply taught me, launching, leading, growing and managing a product is an entirely different skill set than most designers have or want to have or should be expected to have.

Inversely, there are oceans of MBAs, Managers and Entrepreneurs out there who are passionate and talented at the actual building and leading of companies, but may not actually be great at identifying worthwhile problem/solutions in the market.

- -

So it seems to me that in today’s connected environment, there’s no reason designers shouldn’t be able to create designed product packages, and then sell them to entrepreneurs.

This is the thinking that brought me to Hessian. The only difference being that Hessian is lacking an actual product concept, (which was a choice I made for reasons I won’t get into right now). However, that will not be the case for the next few ideas/brands/products I try and sell! In the future they will be full packages, from product concept to product design and brand, and I will try to sell them for significantly more than $18k.

But we’ll see.

All of this stems from some larger thoughts I have about the false-walls we’ve put up about what can be sold online and who can sell it, which is a line of thinking I’m now directing towards a new marketplace I’m slowly launching called Mined.

Hit me up at contact@mined.fm if this sounds interesting!