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Aldi's Christmas character Kevin the Carrot has triggered hefty queues at stores up and down the land.

The shoppers have taken to supermarkets across Britain to get their hands on newly launched stuffed toys in his likeness.

Queues were reported ahead of stores opening as families woke up early to get their hands on the toys.

Earlier this month, Aldi released its Christmas campaign featuring Kevin for a third consecutive year.

His popularity has led the retailer to describe him as "just a humble carrot who stole the nation's heart".

As the toys went on sale today, a shopper at a Liverpool branch could be seen throwing a soft toy at someone else who could not get near the display.

Below: Huge crush at Aldi store as shoppers try to get Kevin the Carrot merchandise

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There were also reports of adults fighting to get their hands on the toys for their children's Christmas presents.

Before Aldi's Bootle store opened this morning there were huge queues outside.

The small Kevin the Carrot plush toy, available for £3.99, has already sold out online.

Customers can also buy a large Kevin the Carrot plush toy for £19.99, plush carrot kids for £2.99 each, Katie the Carrot for £3.99 and Pascal the Parsnip for £3.99, all of which have sold out online.

But it’s not all bad news. If you are desperate to get your hands on the plush toy you can still get Kevin and his family online, but it will cost you.

Kevin the carrot and his family, and his Parsnip enemy are on sale on eBay for ridiculous prices.

A giant Kevin is on sale for £1000, while the full set can be bought for more than £200 on eBay too, that’s more than 100x the original price.

However, there are also some reasonably priced toys on eBay too with bids starting from 1p.

(Image: Tyler Houghton)

This year's campaign also introduces new character Pascal the Parsnip, who is determined to cause misery to Kevin, his wife Katie and their three children Chantenay, Baby Carrot and Jasper.

Shoppers took to Twitter to record their efforts to secure their toy, with some having an early start to ensure their place at the front of the queue.

An Aldi spokeswoman said: "Demand for our Kevin the Carrot toys has been exceptionally high. To avoid any disappointment, this year we increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of soft toys available in each store.

"We also limited purchases to two variants per customer so as many people as possible had the chance to buy these products. As with all our Specialbuys products, these are only available while stocks last."