Our society is unable to think about anything such as geologic time scales as stated by Marcia Bjornerud. As a matter of fact, they do not even know about the decadal time scales. It is pretty clear that people have to think long-term environment and climate. However, the political leaders are taken by the 2-year congressional cycle and the ones who work in business are beholden in the quarterly earnings.

Bjornerud is a geologist working in Winconsin’s Lawrence University. As a matter of fact, she is also the author of Timefulness: How Thinking Like a Geologist can Help Save the World. According to her, if people understood the history of earth, she states that we will be able to perceive the world in a different manner. She spoke about the PR problem of geology, what it means to be timeful, and the big questions in the field.

She believes that a lot of people do not quite believe in the geologic past. It is obscure that they do not have much background in it and it does not seem real. Being a geologist, it is pretty frustrating. The geology field has great explanatory power. There is something heady about being able to look out at the landscape and check out how things have come to be.

She sometimes tells the students that geology is actually etymology of the world and think most people do not realize it but will like having a rational explanation for the world around have to be the way it is. However, most people do not consider geology like that. Geology tends to have this PR problem. People feel that it is about dusty mineral collection or just oil and glass but it is both deep philosophical and pragmatic side.