Aphria’s sales target figures are based on its estimate of increased capacity as well as its current selling prices. The company is anticipating its capacity to increase from 115,000 kilograms to 255,000 kilograms and its current selling price to stay the same. The company’s CFO, Carl Merton, said that the company is adding more processing capabilities, which will help the company reach one billion in sales.

However, reaching this target depends in large part on whether the company can maintain prices at current levels and not face any pressure due to excess supply coming online from its competitors.