Yesterday I was lucky enough to be invited to attend the press preview of Triumph Lingerie’s latest innovation: the Magic Wire. Here at Invest In Your Chest we love a bit of lingerie fashion and a cute print, but what we love even more is bra technology and innovation. We get very excited about new designs and inventions created by clever lingerie brand design teams with the intention of making the bra-wearing experience that much more enjoyable.

So, what’s it all about?

“The most popular benefit is that consumers are offered all the support of a wire but the comfort of none. So they don’t have to fiddle with the bra or experience annoying metal wires on the skin. Our designs also cover different occasions, from simple everyday bras to more glamorous pieces.”

As such, the concept of the Magic Wire really intrigued me. I am, to date, a huge wired-bra wearer, and have had very few problems with the traditional wire – the only problems being mainly fit-related. In fact I don’t think I even own a wireless bra, so the thought of going wire-free is a bit daunting. The thought of my boobs running free on a daily basis is enough to frighten anyone!

Wireless bras also tend to be shapeless and lacking in support, with not even a nod of design or fashion consciousness. Magic Wire, Triumph promise, is different. You get just as much support as you would from a wired bra, and it’s all down to a clever little silicone wire and use of padding. The capsule collection also features fashion colours as well as the basic ranges, with jaquard designs, lace and all that good stuff.

The silicone wire is incredibly flexible, enough so that you can bend it completely back on itself and even tie it in a knot. I have to say at first I was concerned that something so flimsy could support me just as well as a rigid metal wire, but I was keen as mustard to hear more about it.

Any regular readers will know that the word ‘padding’ and ‘bra’ when used together is enough to send a shiver down my spine (they just never seem to fit me right). When I was fitted into the Magic Wire, however, it seemed to fit quite well, with no strange gaping at the tops of the cups. I’d have to give the bra a proper wear-test to confirm this, but I have to say my first impressions were very good. I can imagine this bra being really comfortable to wear to work, when being hunched over a laptop for hours on end is a daily occurence for me. And it’s the last time I want to feel my bra AT ALL, and I don’t need super construction work to hold the girls up as it’s a pretty sedentary existence.

Will the Magic Wire stand up to the test of an active lifestyle, though?

Well, I can’t yet tell you. I was fitted by the Triumph team into a 32F, a size which they’d run out of. I’m eagerly awaiting my sample to really try out, as it’s all very well and good having a good first impression of a bra, but it’s how it fits at the end of a long day that really counts!

The designs are surprisingly cute for a wireless bra. I found myself lusting over the black jacquard design which looked somewhat tiger-print-esque. Something stylish and a bit different from the leopard print that EVERYONE seems to go for.

The shape of the cups was intriguing – the gore sits pretty low down which is great for the cleavage-lovers amongst you. The Triumph team explained that the shape of the cups was very unique and important, and how the sides of the bra were reinforced by stong-but-soft mesh which ensures side support and forward projection of the boobs.

When I was being fitted, the fitting expert ushered me to try the ‘t shirt test’ with this bra. And I have to say, the shape seemed brilliant. I still long for the perfect t shirt bra which fits me really well (being practically allergic to moulded bras doesn’t really help me in this venture) and the Magic Wire looks really promising. Fingers crossed!

The size range isn’t particularly impressive on this one (only up to an F cup), so it may well be that the Triumph team found the silicone wire was only effective up to this size. Good news for me as I can get away with a 32F these days, but not so much for readers with larger bust sizes. Still, it’s great to see brands always testing the water and coming up with new ideas to help women enjoy wearing their bras more.

I have to say, however, that as I was listening to the presentation which mentioned how Triumph have spoken to 10,000 women about their ‘bra niggles’ (problems with their bras and causes of discomfort), they all sounded suspiciously like problems you’d associate with an ill-fitting bra. So maybe if these women were wearing the right size in the first place they wouldn’t struggle so much with their traditional wires in the first place. As Triumph said so themselves, 76% of women are still wearing the wrong size bra, so make sure you’re in the right size before blaming your woes on your wires!

The Magic Wire is available now from Triumph’s website and retailers such as Figleaves. What do you think of the Magic Wire? Have you tried one for yourself? Watch this space for a review as soon as I’ve received my sample and have given it a good wear-test!

