These days, a website, a YouTube video, and a kickoff speech will often accompany each presidential campaign rollout.

And all will be accented by a campaign logo.

So far, Hillary Clinton’s logo has received the lion’s share of media attention for its polarizing design (more on that later).

But what about the others? What do these symbols say about each candidate, their messages, and the zeitgeist? And, more broadly, what makes a good logo?

Applying this lens, one major trend that emerges is the increasingly important role technology and social networks play in winning elections.