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At its annual general meeting this week, the Sexual Health Centre of Saskatoon announced a complete rebranding, including changes to its mission and vision statements, a complete logo overhaul and a new simplified name — Saskatoon Sexual Health.

The old logo was designed by teens in the early 2000s and was based on the logo of the Planned Parenthood Organization of Canada, which has already gone through its own rebranding, executive director Jillian Schwandt said.

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“Our old font was in Comic Sans, so that was obviously chosen by youth in the early 2000s when that font would have been considered kind of hip and cool. But as things changed in the ways we can use fonts, colours and logos, we found that our current branding was really outdated,” she said.

The new year is also expected to bring a new website and a major expansion to the organization’s education program.

Schwandt said the Sexual Health Centre has been working with Territorial, a local company specializing in branding and web applications, for about a year to make sure everything is perfect.