Destiny's The Taken King expansion is off to a hot start.

Activision on Thursday announced that the $40 DLC broke PlayStation download records, becoming the most-downloaded title on launch day in PlayStation history. In addition, the game set a new record for both total number of players and peak online simultaneous users, outpacing the original Destiny day-one launch on September 9, 2014.

"It's safe to say the Destiny franchise continues to gain momentum," Activision Publishing CEO Eric Hirshberg said in a statement.

Activision did not share specific download figures for The Taken King on PlayStation 3 and PlayStation 4, nor did it reveal any data that speaks to the expansion's performance on Xbox platforms. The company has also never disclosed a total unit sales number for the game.

Looking ahead, The Taken King's new raid, King's Fall, will become available starting September 18. This raid is "objectively and emphatically" the game's biggest ever, according to Bungie.

For more on The Taken King, check out GameSpot's review in progress.