Popular online ad-blocking software Adblock Plus will soon include a feature allowing users to pay websites for content, which could help those sites recoup some revenue from visitors who choose to avoid ads.

Thanks to a partnership with Sweden-based content-funding startup Flattr, Adblock Plus users will be given an option to specify how much money they wish to contribute collectively every month to the websites they visit, Adblock Plus parent company Eyeo GmbH said Tuesday. The companies are calling the program “Flattr Plus.”

Flattr and Adblock Plus will keep a 10% cut of the revenue generated from the Flattr Plus program and divide it between them. The remaining revenue will be divided up and handed to publishers, based on which websites users engage with the most. Adblock Plus and Flattr are working on an algorithm to determine what “engagement” actually means, beyond just time spent on individual sites.

The companies said the program should be available to all Adblock Plus users by the end of the year, and publishers and website owners will be required to sign up for the program with Flattr in order to receive payments.

The payments system may be viewed by some as an olive branch to the online publishing community, which has battled against the rise of ad blocking in recent years.