These days the minimalist approach has reigned supreme in just about every aspect of design. While it may just be the current trend, it’s nice to see what some of the most iconic brands would look like if they simplified things a bit.

Operating off of this concept, Malaysia based designer Ewan Yap rolls out this unique series called ‘Big Brand Theory.’ He took some very large beverage brands, and simply cropped their classic graphics for a look that is both simple and refreshing, while still being completely recognizable. The series includes Coca-Cola, Red Bull, A&W Root Beer, Pepsi, and a handful of others. Check them out below.