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A red-haired boy burst into tears when hurtful Domino’s Pizza workers called him Ginger Kid on his receipt.

Ross Wajgtknecht, 11, has endured bullying because of his hair and is horrified that staff at the fast food chain also poked fun at him.

He was at the takeaway with two pals and they all gave their full names when they ordered.

When they collected their pizzas, his friends had their first names on their receipts – but Ross couldn’t believe his eyes when he saw what was on his.

He said: “I was really sad. I get bullied at school about my hair but you don’t expect it from an adult. I couldn’t stop thinking about it and brought the packet home because I wanted to show my mum.”

Furious mum Evette, 43, said: “He is usually quite a strong and confident lad who doesn’t let comments upset him but reading that has really knocked him.” Ross’ dad, Andrew, 45, called the Domino’s blunder “totally disgusting”.

The builder added: “You would not describe someone by the colour of their skin or by calling them fat so why is it OK to call Ross ginger? I think they picked on him because he is just a lad and they knew he wouldn’t defend himself. It is prejudice.

“They offered him a free pizza but the damage has been done and he doesn’t want to go back in case it happens again.”

Ross, of Peasedown, Somerset, bought the pizza from the Domino’s branch in nearby Midsomer Norton.

Manager Pat Bennet said: “It was for the benefit of the person who took the order. It wasn’t meant to cause offence.

“I have apologised to the family over the phone and the member of staff concerned has written an apology to the boy. We will ensure nothing like this happens again.”

But Ross’ family are demanding a full apology from Domino’s head office.

Interested by this story? You should read: This is why the world NEEDs ginger people!