The Philly 0.0 – Instant Gratification Run was started as a way to bring runners and non-runners alike together in the middle of winter to enjoy the best part of any running event – THE POST-RACE FESTIVITIES.

Xfinity Live will again play host to 2nd annual event. Each participant will receive their T-shirt and number bib that will serve as their entry ticket as well as food and beverage tickets. There will be a ceremonial, simultaneous Start & Finish, after which participants will make their way to the “Instant Gratification” post 0.0 festival provided by New Era Events and Xfinity Live. The activities will include all that participants come to expect from a top tier running event… Good, tasty beverages (the adult type) , food spread, live entertainment and of course an awards ceremony.

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A portion of the proceeds will go towards