The purpose of this survey is to gather information about factors that influence purchase decisions in different product categories. Your responses will be anonymous, held strictly confidential and will only be used in combination with those of other respondents. No personal identifying characteristics of participants will be collected and any demographic data will be used only in aggregate form. This online survey uses a secured server to provide additional protection to respondents. There are no risks or benefits to you for participating in this study. If you have already completed this survey, please exit now.



If you are not at least 18 years of age, please exit this survey. This study was approved by the Institutional Review Board of Western Connecticut State University in April 2017. If you have questions about this survey, please contact Dr. Ronald Drozdenko at drozdenkor@wcsu.edu.



This survey should take about 7 minutes to complete.