Earlier this month, Brand New quietly dropped its highly anticipated fifth album by sending out 500 hand-numbered CDs to a group of fans that had pre-ordered the album on vinyl. The enigmatic nature of the album release gave rise to a number of conspiracy theories about the band's intentions, but it wasn't long before Brand New confirmed that the album was Science Fiction, its first full-length record in 8 years. This put an end to many of the conspiracy theories surrounding the album release, but last weekend fans found themselves confronted with a brand new Brand New mystery.

The first code posted to the website on Saturday looked like this: .19726 / 2.36712 / 10.28571 / 72 / 1728 / 103680 / 6220800. As the redditors discovered, if each of these numbers are mapped to years/months/weeks/days/hours/minutes/seconds, they all equal 72 days—and 72 days from the date of the original posting is November 6, 2017. Each day, the numbers on the website update so that they count down to November 6.

The post quickly galvanized a group of Brand New-loving redditors dedicated to solving the mystery, and they've created a log of their accomplishments in a separate post on the Brand New subreddit. As the redditors quickly discovered, the username of the original poster ax20fb0a7 can be decoded as 'November 6, 2017' in the following manner: A (1) x 2 = 11 * 0 + F (6) = 06 * B(2) + 0 = 20 * A(1)+7=17. This might seem like a stretch given the number of code changes in the username, but the theory that the username itself is referencing 11/06/2017 is bolstered by the 7 numbers on the actual website.

The latest point of intrigue centers around a post titled " 72 " that was posted to r/BrandNew on Saturday by the account ax20fb0a7 , which had been created earlier that day. The original content of the post has since been removed, but ax20fb0a7 left a comment linking to the website knowgodsjustwork.com (there is also a mirror of the website at knwgdsjstwrk.com ). Here, visitors will find a collection of 7 apparently random numbers and little else.

After a tour through the website's directories and domains, the redditors discovered that the landing page is also accompanied by a host of other enigmatic pages, such as this one. Here, visitors will find a seemingly blank page that actually hides a bunch of morse code in white text. When this morse code is mapped to binary and then plain text, it results in—you guessed it—November 6, 2017.

Another page consisting of a collection of radio buttons next to highlighted letters of the alphabet is here. When the radio buttons are used to spell 'fightoyurdemns,' it results in an image by Thobias Faldt—the same photographer who made the album cover for Science Fiction. Here's where it gets weirder: when the image is inverted, it reveals a long cryptographic hash. When this hash is entered as a subdomain on the website, it produces a short string of numbers: '361556198981918.'

Other codes, such as 'jawstheming' (which is a reference to the Brand New song, 'Jaws Theme Swimming' from the band's sophomore album, Deja Entendu) use each letter in a song name once, and also produce an image. When this image is inverted, it once again produces a code that takes the visitor to another subdomain where there are a string of numbers. These numbers can then be entered into the Terminal subdomain on the website to produce a unique character. In this case, the character is "9."

It is unclear whether or not this website is actually related to Brand New, or just an elaborate hoax cobbled together by a troll. In the Discord chat and Reddit posts dedicated to the mystery, this debate is alive and well. Noisey reached out to Brand New for comment but hasn't received a reply at the time of writing.