TLDR; You must dig into the Team, the Tech, the Token model, the Community and the Governance of an ICO before you consider buying the token. Make sure each element is essential and has the capacity to support the promises of the project. Make sure that the interests of all stakeholders are aligned for success. Make sure that the project is “fit and proper” with adequate transparency and responsibility. And don’t forget to ask, “What is the Forking Policy?”