That's a pertinent point, too, as ASUS made the bold claim that the ZenWatch 3 has "market leading" fitness tracking abilities, including sport-specific activities. So, if running's not your thing, but you bang out 100 situps every morning, the ZenWatch 3 will log that for you (if you're not bragging about it already). We'll have to wait and see how well that actually works when we review it. Which should give us a little time to dust off the ab cruncher.

While I can tell you how smart it looked (fairly smart), and how comfortable it was (go for the leather strap), we weren't able to try out the app that lets you customize the watch faces, or take it for a run, or jump in the shower (it's waterproof) or give it a good old battery run down test. But, it what ASUS claims is true, that last point should be worth waiting for.

The ZenWatch 3 sports the latest Snapdragon 2100 Wear processor, which promises a 25 percent efficiency boost. There's fast charging, ASUS's calling it "HyperCharge" and it's no joke. The claim is that 15 minutes of charge will give you 60 percent battery... or about enough for a whole day. Not bad. If that's true, then you won't need to rely on overnight charges. If you do, the magnetic cable will make that less painful, and there's even a (slightly goofy) battery pack accessory that will give you an on-the-go 40 percent top up. We're not sure how practical that is, but full marks for effort.

Over all, the ZenWatch 3 seems to be a worthy successor to the previous, generally well received Android Wear watch family from ASUS. If this has piqued your interest, you'll be able to pick one up for 229 euros (expect a similar dollar price, or £200) when it becomes available this fall.