We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com Electrifying insights: How automakers can drive electrified vehicle sales and profitability

Within this report, McKinsey is releasing new findings from a global survey on consumer attitudes toward EVs that include plug-in hybrid and battery electric vehicles. Our analysis reveals current pent-up consumer demand for EVs with some stubborn and well known barriers, but also provocative and unexpected opportunities. The report highlights three key messages:

Consumer demand is starting to shift in favor of electrified vehicles and has strong disruption potential

Automakers will need greater agility to address challenges that hinder EV profitability

Automakers can "electrify" their customer base – more profitably – by offering more tailored EVs and deploying new business models

If you would like to discuss the findings of this report, please contact one of the authors below:

To download the report, please click on the link below.