Admiral General Aladeen of the People's Republic of Wadiya has addressed the people of New Zealand in a video message.

"Hello New Zealand devils," Sacha Baron Cohen is greeting the audience in character of the deposed dictator.

"I have often met with your former Prime Minister Helen Clark. We enjoyed a wonderful relationship based on mutual respect and trust as only two strong male leaders can," he said.

Flanked by two oriental beauties armed with machine guns he asks New Zealanders to stop their binge drinking and to finally abandon the ban of nuclear weapons.

The 40-year-old British comedian, husband of Australian actress Isla Fisher, is promoting his latest role as dictator Admiral General Aladeen in The Dictator.

In the film, Aladeen arrives in New York to address the United Nations but is left stranded after a botched assassination attempt by his uncle (Ben Kingsley).

The Dictator premieres in New Zealand on Wednesday.