A new ICO, BUFF, is solving a problem that has been repeatedly encountered in the development of the gaming industry: providing the transparency and security that finally makes a loyalty reward system possible and profitable.

BUFF seamlessly rewards gamers by handing out BUFF coins based on amount of time played as well as in-game progress and unlocked achievements. These valuable tokens can be spent by gamers on in-game purchases and virtual items across gaming platforms. This model encourages gamers to game more, increasing engagement and exposure for game publishers.

But it’s not the first time someone has tried to implement a loyalty reward system into the gaming market, so what sets BUFF apart? Several things, in fact, make the ICO unique, including the unprecedented mobility for gamers who can spend BUFF coins earned in one game on items from another. But it’s BUFF’s efforts to fight fraud, and their methods for doing so, that have finally made the loyalty reward model virtually risk-free for game producers.

BUFF has brought blockchain technology into the picture and has simultaneously adopted what it has termed Proof of Play, a clever twist on the Proof of Stake blockchain consensus model. But BUFF’s system is actually a customized Delegated Proof of Stake (DPOS) algorithm. Consensus computations require a lot of computing power, and one of the reasons BUFF has chosen a DPOS is that it is the only consensus model capable of scaling to millions of transactions per second. In fact, a case study has proven BUFF’s ecosystem capable of support the performance of 3,000 transactions per second, unmatched by any other form of consensus.

However, the DPOS system of managing blockchain transactions has more significant implications for BUFF and the world of gaming thanks to its advantages in preventing fraud and malicious attempts at manipulation.

As with any form of blockchain consensus, 51% of participants could, if joined together, manipulate the system, though doing so is notoriously difficult. A DPOS algorithm may not increase the difficulty of reaching that 51% threshold (known as a Byzantine fault), but it does make proof of work far more secure.

Government the transactions of BUFF coins and smart contracts with a DPOS algorithm means increased capacity, greater transparency, more power to stake holders and most important, unparalleled protection against fraud attempts that would harm the gaming industry rather than supporting its growth. BUFF is introducing the tools of the 21st Century to gaming.