The Seo On Page are those web positioning techniques related to our website.Mostly they are those techniques that only depend on us. To understand and learn this type of SEO from scratch, it is necessary to know some basic terminology of the SEO world. For this reason, we find it convenient to start this article with what could be a basic glossary of the 10 concepts to be clear about before entering the world of SEO On Page, and, ultimately, SEO in general.

DOMAIN: It is an Internet address of a website. Each domain can have one or many URLs.

URL: It is each of the pages that is within a web. Each one has a different name – as if it were a license plate – and the search engines understand them as different pages, and, in this way, crawl them individually. Google, to give an example of a search engine and taking advantage of the fact that in India more than 95% of people use it to perform searches, it understands that a URL must have a different content than the rest of the URLs of a website since it tracks them as pages different even though they are under the same domain. For this reason it is a great opportunity to position a page on our website for a set of specific searches since each URL can satisfy different searches.

In addition, the URL serves to advance to Google the content that a certain page has. It is recommended, therefore, to use friendly URLs that are all those that, instead of numbers or letters without meaning, have in their own URL the meaning of what they are or what they speak. Another tip is that the URL is as clean as possible since you have to think about future user searches. That said, it’s best not to use accents in your URLs.

EMD (Exact Match Domine): It consists of registering a domain with the exact word that interests you to position yourself in the search engines. Formerly it was widely used but currently it is a bad practice unless it is the brand name that then it would be good to use it for the domain. There are other more efficient ways to position a website without buying the exact domain.

GOOGLE ROBOTS: The robots or, in other words, the Google spider (the spider) visit our website constantly. They browse our URLs and store and analyze the content they find to later show it in search engines. Robots always visit websites more frequently than usual in their first days of creation. It is likely that in a single day they will be able to crawl the entire website if it consists of a total of approximately 60 URLs.

INDEX: As we have commented in the previous point, Google crawls and analyzes the content of web pages to store them and then display them in a kind of index. This last process described is that of indexing. The time it can take Google to refresh a page ranges from minutes to a couple of days. It all depends on the frequency of updating and the notoriety of the page, although the indexing of the page can also be forced through the Google tool for webmasters Search Console. In addition, we can also force the opposite, that Google does not show and t’indexi your page or part of it in its search engine. Another very useful tool to find out if our website is indexed in Google is the site command, which is nothing more than putting “site:” in Google followed by your domain. In this way we will know, by Google itself, how many pages it has of our website.

KEYWORDS : They are a set of words or word related to a possible search. Each keyword is positioned for a possible search. As we discussed earlier, each URL on a page can compete or rank for multiple keywords. These words should appear especially if you want to position yourself in the H1 and in the content of the page.

METAKEYWORDS: It was a hidden text field, a kind of tags, which formerly helped to position. Currently, Google since 2009 no longer takes them into account due to a malpractice made by some users who put many words that had nothing to do with the content of the article just in order to position themselves well above. But not only is the disappearance of the importance of metakeywords due to keyword stuffing, but Google is becoming more semantic and its robots now only trust what they read on each page, that is, its content.

METATITLE and Meta description: It is the title and description that appears in Google of a specific URL. It is a field that must be written thinking that it satisfies the maximum number of searches possible. It should always be filled in since, in the case of the Meta description, if not G