Opportunities:

TraDove is an established business with over 250,000 users from over 200 Fortune 1000 companies. Very few ICO projects have this kind of user base.

TraDove’s advisors include Mike Honda, former US congressman, and Richard Rosenberg, former Chairman and CEO of Bank of America. Both made a video for the project, which we believe puts an end to the FUD that alleges the project is a scam.

Concerns:

For some reason there are chatter that the project is a scam. The FUD, while not true, has dampened the sentiment for this project. In the Telegram channel, people are discussing refunds for their contribution, which almost never happens.

The target users of BBCoin are corporate buyers/seller, and they are mostly not cryptocurrency users. Therefore, the use of cryptocurrency would become a barrier of adoption for those target users which would hinder the adoption of the project.

As the project’s value depend heavily on the network effect from having a large amount of buyers and sellers, we are not sure if using a token is going to help the business.

Conclusion:

Overall, we are neutral about both the short- and long-term potential for this ICO. Our thoughts of the tokens for short term and long term are as follows:

For ​short-term holding:

Neutral. Presale has been ongoing since November 2017, during a very strong market for altcoins, but has only raised a small portion so far. With the recent volatility we are experiencing, we believe it would be difficult for the project to successfully raise $52 million and have unmet demand after the ICO.

For long-term holding:

Neutral. We believe that the introduction of BBCoin into the business model would hinder the growth of the project. Therefore, we are uncertain how likely the project will succeed.