So, let’s talk a little bit about our beta testing campaign

FinTech product such as CoinBundle are very complex build — it’s a huge responsibility to hold someone’s hard earned money. Before it goes live it must be tested and work like an atomic reactor.

Releasing an untested product is a deadly sin that could haunt us and our descendants until the 30th generation. Maybe 25th. Who knew?

We decided not to take this responsibility lightly (especially as all of us are still planning to have children some day) and to run open beta testing of our investment platform.

The questions that we focused on right from the start:

What exactly do we want to achieve from this test? How can we engage our users in this process? How can we motivate users to share their feedback?

The solution was easy — we have to make gamify saving and investing for our community

We decided to launch an investing competition in a game-like format and reward our users with our tokens as well as those from our partners.

CoinBundle has the best community of engaged users that we have carefully built over the last 6 months (e.g., on Telegram and on Twitter). Our users engaged deeply with our product, actively share their opinions, gave us feedback and reported critical bugs on the platform.

We set ambitious goals for this period which we’ve already exceeded. These include:

Testing and improving security of the platform; Checking how the platform can handle load; Improving the platform’s UI and getting more feedback on usability; Eliminating bugs at the beta stage; Gathering and prioritizing new feature requests; Get more new users on the platform; Building an even stronger community around our company; Getting an understanding of user investing behavior, such as frequency of behavior and average amount invested per transaction; And the main goal: educating first time investors on saving and investing in cryptocurrencies responsibly.

We decided to beta test over a 90-day period because it reflects our core principle of long term investing. After 30 days of running our platform we’re ready to share some results.

To test the platform we created a virtual currency called Beta$ (BetaBucks) which is equivalent to 1 Virtual USD. This helped us simulate actual investing behavior from our users.

Every user initially gets 100,000 Beta$ upon signing up and 10,000 Beta$ as a daily bonus. In addition, new users also get 50% of accumulated Beta$ for all previous days of the competition.

Users are able to earn more Beta$ by inviting their friends and completing simple tasks on our BundleRewards platform — which is our way of enabling first time investors get Crypto for free by investing their time. We’ll write another blog post about it later, but you can read more about how it works in this article (or if you’re running a crypto project and want to grow your community e-mail us at partnerships@coinbundle.com to join in).

We still have 60 more days of beta testing, but wanted to share the initial results with the Product Hunt community. Here are some magic numbers:

In the next 60 days we plan to increase load on the platform and add new features before we implement them for people investing actual fiat.

Here are some more numbers

On our beta platform, we got users from all continents and 140+ countries. (By the way, can anyone refer friends in Greenland, Guyana, Suriname, Tajikistan, Kazakhstan and Afghanistan to http://beta.coinbundle.com so that we can go all blue? Our OCD will thank you! ;)

Geography of our users

We’re just getting started!

Soon we will release our MVP where users will be able to invest real money into cryptocurrency bundles. Everything has now been tested many times and ready for prime-time. But we still want to make sure we serve our users well and want to double check everything before we go live.

A few days ago we started our early bird program where users will be able to test investing real money into the platform. We created a pool of users and incentivized them to try the platform across a range of our initial launch countries to iron out our payment, KYC, custody and banking processes. In less than in 24 hours we got thousands of applications for participation in this program from residents of 140+ countries. Here are more numbers (We love data!).

We’re also working actively on our educational content to make it fun and interesting for new investors.

One of our main goals is to help first time investors get into crypto investing safely — it’s exciting to see we’ve already started achieving this.

FinTech articles are usually pretty boring, but we found a way to make it fun for users: original comics, humor and a lot of analysis for beginners. If you’re a crypto beginner — check out our section for beginners. Have ideas for blog posts? Feel free to leave them in the comments and we’ll create them for you. ;) If you want to contribute to our blog, please email our head of communications Bozhena at bozhena@coinbundle.com

And of course, here are some growth stats from our social media pages — we reached more than 7 million users in the past month alone.

Don’t forget to follow us everywhere. We’re going to announce a lot of exciting things soon!

With ❤,

The CoinBundle Team