Victoria's Secret was founded in 1977 by a guy named Roy Raymond who wanted a place where he could buy lingerie for his wife without feeling like a perv. A year later Victoria's Secret was a hit and Raymond launched a mail order business with the first ever Victoria's Secret catalog. Here's a look back at the brand's epic evolution.

The Late '70s

The first catalogs were inspired by Victorian boudoirs.

The Early '80s

A couple years in, the catalogs had a softer, more romantic look.

This poor model is clearly suffering from too much hanky panky on her mind. That, or a migrane.

So. Much. Side eye!

The Mid to Late '80s

Under new ownership starting in 1982, the Victoria's Secret catalog started to look like the pages of Cosmopolitan magazine, with plenty of shirtless men mixed in, along with the occasional nip slip and scrunchie.

OMG, it's Uma Thurman!

The '90s

Goodbye, dudes! Hello, Tyra (and all the angels)!

The '00s and Today

By the early 2000s, the Victoria's Secret catalog was known almost as much for clothing and swimwear as it was for lingerie — featuring affordable versions of all the hottest '00s trends, like pastel velour track suits and lace-up leopard blouses.

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Originally published by Cosmopolitan.

Charles Manning Style Director I'm 30 percent bunnies, 40 percent of the time.

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