Texas is widely regarded as a solidly red state, even as demographic changes and an influx of West Coast liberals have transformed certain counties and cities like Austin, Dallas, Houston and San Antonio into blue islands in the vast sea of red.

As such, a tight race is shaping up for a Senate seat in the state this midterm election, as incumbent Republican Sen. Ted Cruz is fending off a challenge from Democrat Robert “Beto” O’Rourke.

The odds are in favor of Cruz prevailing, but the outcome is far from certain. Cruz can’t afford to ignore or overlook O’Rourke and must meet and defeat his challenger head on.

In what can only be described as a hilarious bid to remind Texas voters of their traditional American, conservative and family values, Cruz’s campaign just posted a video to Facebook which highlights O’Rourke’s decidedly non-conservative, non-family-friendly and non-traditional language on the campaign trail.

As a caption on the post, Cruz wrote, “A lighthearted reminder: A Labor Day picnic is a great place to bring the kids. A Beto O’Rourke rally? Not so much…” (Note: Video contains censored profanity)

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“Beto O’Rourke wants to be a senator … so he’s showing up across Texas, sharing his wit … his wisdom … and his character,” the ad’s narrator said.

Interspersed through all of those pauses in the narration were clips of O’Rourke dropping the F-bomb in public appearances. “F— that,” “How f—ed up is that?” “What the f— are these guys doing?” and “I really f—ed up,” were just a few of his choice phrases.

“If Beto shows up in your town, maaaaaybe keep the kids at home,” the narrator continued. That was followed by a clip of O’Rourke saying “Because this is f—ed up.”

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The narrator concluded the ad with the tagline, “Beto O’Rourke, he’s showing the f— up,” as if it were O’Rourke’s actual campaign slogan.

Considering O’Rourke’s prolific use of the F-bomb while speaking with potential constituents, that facetious slogan doesn’t appear to be too far off the mark. Had he only dropped the expletive a time or two on the campaign trail, this would be a non-issue.

But considering that it appears as though the word is an integral part of his vocabulary, it is a cause of concern for some.

To be sure, there is no law against the use of foul language and O’Rourke is free to curse up a storm anytime he pleases. It should also be noted that Texans aren’t exactly a bunch of shrinking violets who will recoil at the utterance of coarse language … language plenty of Texans are quite fluent in, for that matter.

But there is this little thing that many Americans still cling to, a tradition embraced by millions which asserts that a level of professional decorum and respect for others — especially for those with young children — demand that public figures refrain from utilizing curse words and overly obscene language while speaking in public.

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That tradition appears to have been tossed to the wayside by many Democrats in the current era of Trump, as they view the right’s embrace of his tough rhetoric as a sort of license to let fly an abundance of curse words in speaking with the people — a total misreading of what Trump’s rough language was all about.

Trump speaks at a level most American voters can grasp, which at times requires a bit of heft to signify the weight of the issue he is speaking about. Democrats, on the other hand, seem to have embraced cursing for the sheer sake of the shock value, in that it grabs attention for them but has little relation to the topic of discussion at hand.

This ad by Cruz hilariously highlights the growing tendency among the left to toss age-old traditions of decorum and respect away in their bid to reclaim political power. It will be interesting to see in November if Texans will continue to “Trust Ted” and stick with the overly respectful senator or go with the foul-mouthed young leftist who wants to turn the red state of Texas blue.

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