Paul Cherewick, monikered Paul Cherry, initially came up during Chicago’s garage rock wave of 2014. In the thick of the DIY scene with up and coming bands of the time as Twin Peaks, Mild High Club and Whitney, Paul would abandon the all too familiar lofi rock sound of his first EP “on Top” and spend the next 3 years exploring the nuances of jazz and pop, finding his footing with a new sound. Paul Cherry has revamped and reinvented himself on his debut LP, Flavour. Cherry’s well crafted melodies sit at the intersection that fans of Todd Rundgren’s classic songwriting and Ariel Pink’s lo-fi dream pop can totally enjoy





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.