Burger King is under fire for their new ‘gay burger’.

The fast-food giant revealed The Proud Whopper, a limited edition product sold only in San Francisco for one week only.

Customers in the city got their first taste of the burger during Sunday’s pride parade, but for some that first bite was very bitter.

Some social media users were outraged by the burger, a standard Whopper with a rainbow wrapper with the message: ‘We Are All The Same Inside’.

Using the hashtag #BoycottBurgerKing, some said they would not eat there until they stopped selling the ‘fag burgers’.

@BurgerKing boycott! Don’t ram your liberal views on us! Will not be eating there till you change wrapper. pic.twitter.com/wNrEPDinY7 — Mrs.Prim (@PrimMrs) July 2, 2014

Done with @BurgerKing The rainbow wrapper went too far. We will no longer be eating there till you change this rainbow wrapper! #Boycott — Josh Yarnish (@JoshYarnish1) July 2, 2014

#BOYCOTT BURGER KING ! ENOUGH OF OBAMA’S GAY PRIDE AGENDA ! pic.twitter.com/4orG5X7BZa — joseph price (@joeyyeo13) July 2, 2014

<– making lists of places where I can get a normal straight burger. #BoycottBurgerKing — Jonathan (@JR_Delage) July 2, 2014

And thus Burger King becomes Bugger King http://t.co/Ynd0rf9uUu — Daniel Vetr (@DanielVetr) July 2, 2014



But there were some happy customers, as seen from this great promotional video: