The American Family Association’s Bryan Fischer voiced his concern on Friday over the idea that a new Burger King item honoring LGBT Pride events in San Francisco could be sold in other parts of the country, Right Wing Watch reported.

“If this isn’t bottled up in San Francisco, this kind of nonsense, then it’s going to be spreading across the entire fruited plain,” Fischer complained. “And you’re going to be going to your Burger King in Des Moines, Iowa and you’re going to have a rainbow color wrapper for your Whopper.”

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The burger chain featured the “Proud Whopper” earlier this month at one San Francisco location, bearing rainbow-colored packaging and the phrase, “We are all the same inside” on the inside of the wrapper. The company also posted a video of people ordering and reacting to the promotion.

“I cried in there,” one woman said in the video. “A burger has never made me cry before.”

Fischer scoffed at the tearful reaction, and suggested that his group would try to do an “action alert” to protest to the company.

“I gotta tell you, I think this is a marketing mistake,” he said. “I think this is a bonehead move from a marketing standpoint. Because I gotta guarantee you, when people sit down to eat a hamburger, the last thing they want to be thinking about is two guys having sex.”

Watch Fischer’s commentary, as posted by Right Wing Watch, below.

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[Image: “Woman Holding Hamburger,” via Shutterstock]