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Bruce Robinson has spent the last 20 years approaching random strangers in Regina and offering them $1,000 to quit smoking.

When Joel Pinel first heard of the challenge, he was skeptical: “I thought, ‘This guy’s lost it.”’

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But after meeting Robinson in person, Pinel changed his mind. Despite challenging about 1,000 people over the past two decades, only six people have completed Robinson’s quit-smoking challenge.

It’s not a habit. It’s an addiction

That means he’s only given away $6,000, despite offering about $1 million.

It’s a number that proves just how difficult it is to quit, said Robinson, who owns a landscaping company.

He also said it shows how important it is to prevent people from starting smoking, before they’re hooked.

“It’s not a habit. It’s an addiction,” said Robinson.

Now, the two men are working together to try and create a documentary dedicated to smoking prevention.

The documentary, titled “1,000 Excuses to Quit,” will follow Robinson and the people to whom he offers $1,000 to give up smoking for a year. It will include interviews with people who couldn’t complete the challenge, as well as success stories.