Through Focus on Community, Meekma wants to “undo that narrative” so that it’s easier for young people to develop a healthy relationship with, and strong understanding of, alcohol. He wants drinking to be a personal choice, rather than an expectation.

“When it comes to the alcohol-abuse thing in general, a lot of kids, it’s kids getting caught up in groups who think this is the only way to have fun,” he said.

To counteract that, Meekma says that helping kids develop decision-making skills, and also identify other avenues of leisure, is the biggest difference-maker.

When it comes to alcohol, Meekma said the one of the worst things parents can do is ignore the issue and presume that their kids will ignore alcohol as a result.

“Your kid does know about it. They know about alcohol and other drugs,” he said.

Meekma advises having “a real sit-down conversation about the issue with your kids … as a parent, you need to set the expectations.

“Give them a chance. It’s about trust.”

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Where to get help

Focus is one of several organizations in the area that offers alcohol education for kids and parents.