He’s normally found posing topless, but Poldark star Aidan Turner has finally launched an appeal for clothes - as part of a charity initiative.

The BBC actor is fronting the Give Up Clothes for Good campaign, in which the public are being asked to donate unwanted items to TK Maxx stores, with money raised going to Cancer Research UK Kids & Teens.

The 32-year-old Irish hunk gained a huge fanbase earlier this year as the 18th century Cornish squire when he showed off his six-pack while scything shirtless and skinny dipping.

And, in good news for fans of the hit show, BBC chiefs have already drawn up a £50million plan to show off his rippling muscles in a new series of the hit drama every year until 2020.

(Image: JASON BELL)

Former drama chief Ben Stephenson, who commissioned Poldark, said he “firmly believes” that all of Winston Graham’s 12 novels will be adapted.

And a BBC insider said: “We are keen to find a long-running drama which will return year after year and bring in a big audience – our own Downton Abbey. We believe Poldark fits the bill perfectly."

Writers have already been told to turn up the "phwoar factor" by including more scenes of topless Aidan in the new series, which starts in the Autumn having been delayed by six months.

(Image: PA)

Still, with Storm Henry heading our way, he’s probably glad of that shirt and blazer now...