Last month, I wrote about some of the severe anti-science rhetoric I’ve seen coming out of the Health at Every Size camp, particularly from Ragen Chastain and the people who believe what she says without verifying it.

It’s only fair, then, that I call out the idiocy of the opposing side: in this case, those who are supporting ProteinWorld against people who complain that the company’s recent ad plays on women’s body insecurity to sell a product.

This issue has snowballed thanks to ProteinWorld’s leadership sniping back at anyone who complained about their ad, most recently labeling feminists as “terrorists,” because apparently ISIS is now relegated to criticizing people on Twitter, starting petitions on Change.org, and vandalizing billboards. World peace can’t be far behind.

There are many people, like British famous-for-being-famous celebrity Katie Hopkins and a large chunk of Reddit, who have decided to side with ProteinWorld in this fight.

While many of these people are happy to call out “fat logic” when they see it (i.e., a poor understanding of science that leads people to not understand that eating more leads to weight gain), this makes it crystal clear that far too many of them will jump onto the Pseudoscience Train if it happens to seem like it’s going in their direction.

As a few Redditors try to point out in that r/fatlogic thread, ProteinWorld is the very definition of “fat logic”: their “weight loss collection” is a collection of bullshit in capsule form, containing caffeine and green tea extracts that they claim will “raise your metabolism” and melt fat.

Trying to raise your metabolism through diet is, according to research, a fool’s errand at best. The best way to raise your metabolism is to build more muscle, which requires actual exercise, particularly strength training. Or you could just become morbidly obese, since studies suggest that obese people tend to have faster metabolisms, but I’m guessing that’s not really your goal if you’re buying this “bespoke” skinny-making magic bean package.

As for their fat-burning pills, those are guarana extract and green tea – this is exactly the sort of nonsense that Dr. Oz promotes, for which he got chastised by Claire McCaskill before a Congressional panel on consumer scams.

If you don’t believe that images of scantily clad women selling pseudoscientific weight loss pills are bad for society, then say so and try to back it up with facts. But arguing that ProteinWorld is in any way the good guy here requires a willful rejection of reality that betrays the fact that for many people, hating fat women is more important than actually solving the problematic obesity epidemic.

Featured image via @Laura_Stevens1 on Twitter