Rangers boost coffers by signing shirt deal with online casino 32Red



Rangers have secured a much-needed financial boost by agreeing a shirt sponsorship deal with internet gaming firm 32Red.

The online casino company’s name will replace Blackthorn cider on the home and away shirts of the League One champions from the start of next season.

A multi-year deal has been thrashed out that both parties will hope is seen in effect in the top flight of Scottish football.

New deal: Rangers have signed a multi-million pound deal with online casino 32Red, who will replace Blackthorn cider as their shirt sponsors

Boost: The new sponsorship deal will allow manager Ally McCoist more money as he prepares for a season in the second tier

Ally McCoist’s men will be playing in the Championship next season, a platform sure to provide greater than usual exposure for sponsors with the presence of both Rangers and Hearts.

The Gibraltar-based firm are already an established brand of backers of English club football.

Barclays Premier League clubs Aston Villa and Swansea have previously worn 32Red’s logo on their jerseys and they are currently sponsors of League One Crawley Town and Newport County of League Two.

Put your shirt on it: 32Red formerly sponsored Swansea City

End of the road: Nadir Ciftci and his Dundee United teammates celebrate after dumping Rangers out of the Scottish Cup on Saturday

The boost to the troubled Rangers revenue streams comes at the end of another turbulent week in which Dave King advised fans not to purchase club merchandise, as well as urging them to funnel season-ticket money into a trust fund, in his latest outspoken attack on the Ibrox board.

The club also launched a campaign to encourage distrusting supporters to renew season tickets for the 2014-15 campaign ahead of a May 6 deadline.

The success of that promotion drive is yet to be determined and the long-awaited 120-day business review of chief executive Graham Wallace remains under wraps.

However, confirmation of the value of the deal that been clinched with 32Red should at least guarantee Rangers cherished income at the close of another season which has been full of financial turmoil.

Boycott: Dave King has asked supporters not to buy official club merchandise and to funnel money into a trust fund





