Haagen Dazs takes pandering to the next level with awful tech-themed BART ads

A Haagen Dazs advertisement at the Montgomery St. BART station. A Haagen Dazs advertisement at the Montgomery St. BART station. Photo: Katie Dowd Photo: Katie Dowd Image 1 of / 23 Caption Close Haagen Dazs takes pandering to the next level with awful tech-themed BART ads 1 / 23 Back to Gallery

When marketing meets Silicon Valley, we all lose.

Commuters at the Montgomery St. BART station were recently greeted by this monstrosity of a Haagen Dazs ad, targeting tech workers with its desperate attempt at making ice cream high-tech.

The vanilla ice cream ad breaks down its ingredients into a sort of ersatz CSS-type code. It's best not to think too hard about it though; it will destroy you a little inside.

Haagen Dazs is a 56-year-old company that makes frozen desserts. It does not need to pander to tech workers to sell ice cream, a delicious food item that has nothing to do with Silicon Valley.