Google has established a new organization to invest in artificial intelligence startups, according to a new report. The new effort shows Google taking its experience with venture capital and applying it to AI, a type of computing that it has been increasingly using across its applications.

The new organization will be separate from Google parent company Alphabet's funding activity within GV (formerly Google Ventures) and CapitalG (formerly Google Capital), Axios reported on Friday. Google itself has also made venture investments on its own.

Google chief executive Sundar Pichai in the past year has started positioning the company as being "AI first" as opposed to being "mobile first." Having an investment group focusing on that does make sense given that thesis.