By Luxury Bazaar

A few months ago, no one would have bet a single dollar on seeing watch launches through the pandemic, especially from a conservative company like Rolex.

And we are referring to one of the last press issues from the House of the Crown, about the closure of all the plants due to the pandemic risk.

Then came months of absolute silence.

There was no preview and no hint about what the future plans were. And everything looked rather bleak. Everybody knew that the new models were there, but no-one was sure about when they would appear. With the Baselworld exhibit’s cancellation, everything looked like it was stalled in a sort of limbo.

Then, a ray of light pierced the ominous clouds of despair to enlighten the Rolex fans. An authoritative article by Robb Report published on July 9th, hinting that Rolex’s novelties would be launched on September 1st. These breaking news were quickly confirmed by a teaser ad posted on the official Instagram profile of the Swiss manufacturer.

And so it was.