The Indian Institute of Technology (IIT) Delhi has won its battle against the coaching centre FIITJEE over the signage outside its campus on the Delhi metro station gates.The coaching institute had bought branding rights on the station opposite the IIT and had its name coupled with that of the IIT on the signages displayed on the gates of the Hauz Khas metro station.Displaying both names together gave the impression of collaboration between the IIT and the coaching centre, the IIT claimed.The new signage displays only the institute’s name along with that of Bureau of Indian Standards (BIS).“We never wanted the IIT’s name to be associated with any coaching institute holding commercial interests. We are happy the issue has been settled,” V Ramgopal Rao, director of IIT-Delhi told ET.“BIS is a good brand to be associated with as it aligns with the image of our institute. Both (IITD and BIS) set standards in their own domains,” said Rao. The BIS is the national standards body of India working under the aegis of ministry of consumer affairs, food & public distribution.“The co-branding arrangement with FIITJEE for IIT metro station was terminated by Pioneer advertising over some issues and the rights have now been given to the BIS. However, Delhi Metro’s contract is with Pioneer Advertising and we have no direct involvement in this change,” said Anuj Dayal, executive director, corporate communication, Delhi Metro Rail Corporation (DMRC).The institute had earlier approached the high court and multiple ministries including the housing and urban affairs and human resource and development ministries, after DMRC named the station FIITJEE-IIT Delhi under a station branding deal with the private coaching firm.IIT claimed that FIITJEE was using its name for commercial purpose. Following a high court order, FIITJEE put up a disclaimer at the station saying it was “no way connected with any IIT”.The institute had not been happy with the disclaimer and had submitted two proposals for DMRC to settle this issue, saying it didn’t want to prolong the legal battle, as reported by ET earlier.ET was the first to report on IIT Delhi ’s objection to the signage that displayed its name with that of the coaching centre on May 3.