The B.C. Automobile Association is getting into Vancouver's booming car-share business, launching its new service, Evo, on Tuesday.

"The research that we've done has said more Vancouverites — almost 77 per cent of them — have said that they find mobility needs more important than coffee and we know how much Vancouverites love their coffee," Paul Healey, the president and CEO of BCAA told The Early Edition's Rick Cluff.

To hear the full interview with Paul Healey, click the audio labelled: BCAA launches car sharing service Evo.

Healey said Evo will set itself apart from Vancouver's existing car shares — Modo, Zipcar and Car2Go — with vehicles tailored to what he calls a B.C. lifestyle. Each car is a 5-seat Toyota Prius hybrid and has a roof rack.

"62 per cent of people said in Vancouver that if a car share service offered the ability to ski, swim and shop in the same day that they said that would make Vancouver an even better place to live," he said.

How Vancouver's car sharing programs compare

Modo Member-Owner

Sign-up fee $20

Membership fee $500 refundable share purchase

Rate per minute N/A

Rate per hour $4

Rate per day $40

Kilometres included N/A

Modo Monthly Member

Sign-up fee $20

Membership fee $5/month

Rate per minute N/A

Rate per hour $8

Rate per day $64

Kilometres included 200 km

Zipcar Occasional Driving

Sign-up fee $25

Membership fee $5/month

Rate per minute N/A

Rate per hour $7.75-$9

Rate per day $73-$79

Kilometres included 200 km

Zipcar Monthly Driving

Sign-up fee $25

Membership fee $6/month

Rate per minute N/A

Rate per hour $7.75-$9

Rate per day $73-$79

Kilometres included 200 km

Zipcar Extra Value

Sign-up fee $25

Membership fee $50-$250 pre-paid driving/month

Rate per minute N/A

Rate per hour $6.59-$8.10

Rate per day $62.05-$71.10

Kilometres included 200 km

Car2Go

​Sign-up fee $35

Membership fee N/A

Rate per minute $0.41

Rate per hour $14.99

Rate per day $84.99

Kilometres included 200 km

Evo