Reported by Reuters, PUMA is about to bounce back into basketball.

Doing so in an effort to grow their business in both the US and China, this return to the hardwood is estimated as an effort to further compete with the likes of Nike and adidas.

While the brand has been out of b-ball for 17 years, it is said they will partner with both athletes and celebrities linked to the sport as they return to the category.

Keep it locked to Nice Kicks for more on this emerging story.