Apple's getting more aggressive than ever before in trying to move Android users over to iOS. The company has previously offered a step-by-step tutorial to ease the transition for people coming from Samsung, HTC, and other Android phones. Now it's building an actual app to help transfer essentials like contacts, messages, calendars, mail accounts, and media from an Android device to any iPhone or iPad running iOS 9 — and it does so wirelessly.

The new software, which wasn't detailed during today's keynote, is plainly called "Move to iOS." Aside from moving over all the critical stuff, it also aims to help rebuild your app library once you've made the leap to Apple's platform. For free apps, it'll look at whatever's on your Android phone (i.e. Facebook or Twitter) and offer download suggestions for their iOS counterparts. If you've got paid Android apps that also exist on iOS, those will automatically be added to your App Store wish list.

Without seeing the app in action, it's unclear exactly how Apple is migrating all of this content across mobile operating systems. (It hasn't been released yet and probably won't be until iOS 9 hits in the fall.) But the message is clear: even though Apple is eventually bringing its new music service to Android, its first priority remains boosting the total number of iOS users.