Czech beer brand Staropramen wanted to reach out and encourage people who spend their time enjoying quality experiences such as theatre, jazz music, fine cinema and literature. They connected a typewriter to a draught beer machine and created the ‘TapWriter’, the world’s first type-controlled draught.

Staropramen then presented its TapWriter at various book fairs and theatre festivals in Romania and gave aspiring writers a blank piece of paper. For each piece of writing, the author got free beer dispensed into his/her glass while typing. As the words poured out, so did the beer. Check it out below.

The agency is FCB Bucharest, Romania. Share this post with a writer (or a beer lover) and voice your views in the comments below.



