With Disney and Apple jostling for a place on our screens, how many streaming services will Aussies pay for before deciding we have more than enough?

It wasn't that long ago when Australians complained we were sick of paying north of $100 per month so we could watch everything on Foxtel. We imagined the arrival of Netflix would open up a world of entertainment, on the mistaken assumption the streaming giant offered practically everything you'd ever want to watch for a few bucks a month.

Aussies were expected to ditch Pay TV in droves but the big plot twist was that Netflix didn't kill Foxtel. Roy Morgan figures make it clear that we're prepared to sign up for both and even cough up for a third streaming service such as Stan (owned by Nine, the publisher of this masthead).

Of course as more streaming services throw their hat in the ring, it becomes even more expensive to keep up with all your favourite shows. This fragmentation has put us right back where we started.