Nogizaka46 member Mai Shiraishi is the latest high profile Japanese celebrity to join Instagram!

The profile of the account teases that Shiraishi will be the face of a brand new nationwide CM campaign, but detailed information won’t be revealed until July 3rd. The concept of the CM campaign is “fun summer”.

Throughout summer Shirashi will be sharing footage from the CM along with off-shot footage and random selfies. Her first post on the account is a selfie shot of her and a delicious looking shaved ice treat.

On the profile it states that only people above the age of 20 should follow the account, which is a dead giveaway that this CM campaign will be for some sort of alcoholic beverage.

Unfortunately for fans the account will only be around for a limited time, but perhaps the success of this campaign will encourage Shiraishi and her management to create a personal Instagram account for herself. The account was opened a few hours ago and has amassed 53k followers so far.