NEW YORK -- Hillary Clinton is set to return to California next week to kick off "Asian-Americans and Pacific Islanders for Hillary."

The event, which will take place in San Gabriel on Thursday, will be the first in a series designed to "engage, energize and organize AAPI voters," according to a statement by the campaign. Joining Clinton in San Gabriel will be "dozens" of Asian-American and Pacific Islander elected officials, like Rep. Judy Chu and local community leaders.

The launch follows similar efforts by Clinton's campaign to rally African-American and Latino voters behind their candidate. In October, at the colorful and music-filled launch of "Latinos for Hillary" in San Antonio, Clinton cast herself as the singular candidate ready to represent the unique needs of the Latino community, far beyond Election Day.

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But Clinton's push to earn minority voters' support has not been without its hiccups.

Critics took to social media recently to blast a blog post on Clinton's campaign website that compared the Democratic front-runner to "your abeula," or grandmother.

"She worries about children everywhere," it read. "She isn't afraid to talk about the importance of el respeto."

Some young Hispanics, using the hashtag #NotMyAbuela, accused her of pandering.

During her two-day swing through California, which is scheduled between back-to-back trips to early primary states, Clinton will attend six fundraisers in San Gabriel, Los Angeles and San Francisco.