For a second consecutive year, there had been a grassroots movement calling upon Netflix to renew praised multi-camera comedy One Day At a Time. It worked last year, with the Latinx-themed reimagining of the iconic Norman Lear sitcom securing a third-season renewal. But there was no happy ending for this year’s #RenewODAAT Twitter campaign.

Primetime-Panic Your Complete Guide to Pilots and Straight-to-Series orders See All

Netflix has opted not to pick up the Cuban-American family comedy, starring Justina Machado and Rita Moreno, for a fourth season.

We’ve made the very difficult decision not to renew One Day At A Time for a fourth season. The choice did not come easily — we spent several weeks trying to find a way to make another season work but in the end simply not enough people watched to justify another season. — Netflix US (@netflix) March 14, 2019

The series will be shopped to other networks.

“Along with our studio Sony, we will be exploring other places One Day At a Time can live, and with any luck, we’ll find one,” the series’ developers, executive producers and co-showrunners Gloria Calderón Kellett and Royce wrote in a note to fans. “We had the time of our lives making this show… So while our hearts are very heavy, they also are bursting with appreciation for this amazing experience.”

Underscoring the significance of the series, a rare critically acclaimed multi-camera sitcom, and Netflix’s decision to end it, Netflix’s chief content officer Ted Sarandos personally spoke about the cancellation.

Netflix

“It’s been a great honor to work with the legendary Norman Lear on One Day at a Time,” he said in a statement. “I’ve personally spoken with Norman, and co-creators Gloria Calderón Kellett and Mike Royce, to express my gratitude to them, all the writers, the dedicated crew and the cast including the brilliant Justina Machado and dazzling Rita Moreno for creating a series with such humor, heart and humanity. This was a very difficult decision and we’re thankful to all the fans who’ve supported the series, our partners at Sony, and all the critics who embraced it. While it’s disappointing that more viewers didn’t discover One Day At a Time, I believe the series will stand the test of time.”

Netflix

Appearing on Deadline’s New Hollywood podcast earlier this week, Calderón Kellett shared her hopes for a fourth season and revealed some of the ideas she, Royce and their team have in store to continue to tackle timely and important issues.

“If I were to get a Season 4, I would want to continue the narratives that we have started,” she said. “We added a beautiful transactress this year, the beautiful Nicky Endres, we want to continue her story, we would want to continue stories around the trans-military ban. There also are many issues about veteran suicides in this country that people aren’t talking about, certainly the opioid crisis, not only in the Latino community but also nationwide. We have a young lesbian woman in a relationship, we have a non-binary character who we love, obviously Penelope now has her dream job as a health practitioner, so we would like to do stories around the health care system. There’s also 2020 and the election, we’d be talking about voting and what that’s like.”

One Day At a Time, from Sony Pictures TV, has been an important milestone for representation, bringing back the Latinx family sitcom genre as the first Latinx-themed series on Netflix. While the Internet network is not continuing with it, over the past year, Netflix has greenlit three series focused on U.S. Latinx stories including Mr. Iglesias, Gentefied and an upcoming Selena project.

Earlier this week, Netflix’s head of original content Cindy Holland spoke at INTV about how the network is making its cancellation decisions.

“We’re sizing up the audience and how much to invest. If that audience doesn’t show up to that level, what is the reason to continue to invest as we hoped?,” Holland said. “If there’s critical acclaim, that’s important to us, we’re about stretching investment dollars as far as we can; making good investments of our members’ money.”

The cancellation was foreshadowed by Calderón Kellett, who shared her concern a few weeks ago: