It’s been a minute since we’ve heard from Hanson, the ‘90s boy band known for never knowing when to get a hair cut and their incessant use of the term “Mmmbop.” The boys are back -- now men over the age of 21 -- and they’re making beer.

Yes, the little baby-faced one, Zac, is old enough to drink. If that doesn’t make a ‘90s kid feel old, I don’t know what will.

The beer is appropriately called Mmmhops. That’s the real name. And it’s being marketed on the website as “from the guys that invented Mmmbop.”

“You know, that’s actually kind of genius,” the middle Hanson, Taylor, told Grubstreet. “Like, here we are at the end of a long day, you sit down at the bar and think, ‘Mmm, hops.’ You can sort of imagine Homer Simpson saying it.” Yes, we can.


So what kind of beer does a boy band make? A pale ale, of course. In Taylor’s words it’s “the kind of pale ale that allows the super beer hophead and the more casual drinker that isn’t aware of every kind of microbrew to meet in a very comfortable place, and then to open up that world.”

The Hanson brothers are also selling Mmmhops merchandise, including an Mmmhops pint glass for $15 and T-shirts for $25. All proceeds go to the American Red Cross.

So far it’s just the ale, but a lager and a pilsner may be in the works. Here are a couple of name suggestions to get them started, from their debut 1997 album, “Middle of Nowhere”: Where’s the Lager, With Pilsner in Your Dreams. Then there’s always Mmmlager and Mmmpilsner. Mmm, this is fun.

No word yet on where to get your hands on a bottle of Mmmhops, but I’m sure fans of the band will think it’s Mmmgood.


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