Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects.

Aside from that, what else do these 211 marketing automation platforms have in store for your business?

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14.5 increase in sales productivity

10% or greater in revenue generation in 6 – 9 months

Relevant emails drive 18 times more revenue than broadcast emails

Nurture leads make 47 percent large purchases

451% increase in qualified leads

At least 15% in savings for content production

10% increase in sales pipeline

53% higher conversions from initial responses to marketing qualified leads

There’s really more into marketing automation when used and maximized well.

See also:

The Best Marketing Automation Software of 2014

Lead Nurturing Done Right: Introducing Callbox Pipeline’s Lead Nurture Tool

Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance

10 Marketing Automation Hacks All Businesses Should Be Using