Despite ample evidence of the predatory nature of these institutions and the desperate need for reforms, the Koch network planted themselves firmly on the side of the payday lenders. When Google announced last month that they would stop running ads for payday lenders, Mercatus Center Visiting Scholar Thomas Miller And Assistant Director Of Outreach For Financial Policy Chad Reese fallaciously argued that the customers would be harmed by limiting access to these lenders. They go on to say that if there truly is a problem, the market will correct itself, which completely ignores the fact the customers using these services are often in desperate circumstances with few options and are often misled by the lenders.