Rumors are circulating that Canon is going to launch a version of the EOS RP with one killer feature when it comes to producing content for Instagram: a vertical sensor with a 5:4 ratio.

Until now, Instagram photographers have had to be content with the onerous task of turning their camera sideways and imagining bits chopped from the top and bottom or heavily cropping landscape images in post. This new camera is expected to be called the EOS RiP, and its portrait-orientation sensor will allow photographers to produce Instagram-ready content more efficiently.

"Social media content producers need validation," one Canon source is quoted as saying, "and we felt that traditional camera formats were creating a barrier. No longer will you have to cover parts of your camera's LCD screen with gaffer tape in order to enable your creative vision."

Files will be perfect for Instagram's 1,080 x 1,350 pixel format without the need for editing. While Instagram supports square and landscape images, portrait images generate better engagement, as they make best use of screen real estate on mobile devices.

The Canon EOS RiP Instagram bundle may save you more than $300 but it will still cost you your self respect.

If rumors prove correct, the RiP will be available as part of various "influencer bundles." As well as a spare LP-E17 battery and a blower brush, the entry-level kit will include a yellow anorak, a string of fairy lights, and ten thousand obviously fake followers.

The most expensive bundle will feature a wide-brimmed hat that must always be held to the head with one hand, a canoe that you don't know how to use, and a classic white Land Rover Defender that clearly belongs to someone else. Those with deep pockets will have the option to bolt on an Icelandic waterfall, although installation is not included.

The "RiP Elite Influencer" bundle.

This is not the first modified version of an existing camera that Canon has released. A few months ago, the Japanese manufacturer released the EOS Rg, a modified version of the EOS R developed specifically for those looking to photograph food. It incorporated an optical IR cut filter in front of the sensor for photographing gastronomical phenomena with utmost clarity.

Are you an Instagram content producer looking to optimize your workflow? Will you be looking to buy the EOS RiP? Be sure to leave your thoughts in the comments below.

A shout out to Andrea Pizzini of SonyAlphaRumors for inspiring this article with this Instagram post.