"We are excited to be the exclusive retailer selling "RizzO's" Cereal," Doug Cygan, Jewel-Osco vice president of marketing and merchandising, said in a statement. "We are even more thrilled to partner with Anthony Rizzo and his Foundation to help support children and their families battling cancer. We feel that our two local names can really do big things together."



Some previous athletes' cereals include: Jerome Bettis' "Bettis HOF Crunch"; Joey Votto's "VottO's"; Doug Flutie's "Flutie Flakes"; Lynn Swann's "Super 88"; and Chad Ochocinco's "OchocincO's."