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Fans of The Pirate Bay are beginning to receive emails warning them to stop downloading content illegally.

The messages are being sent from the Get it Right campaign, which aims to educate and advise web users on the thorny subject.

The government is looking to crack down on illegal downloads of movies and music, with the latest figures estimating that over 6.7 million people consumed at least one item of “illegal” online content last year.

Once a user of The Pirate Bay, or other torrent sites, gets the email they then have 20 days to comply.

In a message on the Get it Right campaign's website it confirms: “After an Educational Email has been sent, there is a 20 day grace period during which time you will not receive any further emails.

"However, if further copyright infringement activity occurs and is detected after the 20 day grace period, you may receive another email from your ISP,”

If users stop their illegal downloading they won't receive anymore messages and the record of the original offence will be deleted after a year.

However, continuing to access torrents will mean more educational emails will be sent out.

Virgin, BT, TalkTalk and Sky are thought to be part of scheme although it's currently unclear what happens if the warnings are ignored and if it will lead to legal action begin taken.

As part of a recent crackdown, a prolific uploader to popular torrent sites was recently hit with a massive fine.

The unnamed uploader has agreed to pay a cash settlement, believed to be in the region of €7,500 (£6,000) to Dutch anti-piracy outfit BREIN.

Despite increased crackdowns on dodgy online activities, more people than ever are using The Pirate Bay in order to download illegal content.

Having been knocked off top spot in recent years, The Pirate Bay has once again been crowned the world's most popular torrent site in a comparison survey by Torrentfreak.

The Pirate Bay was able to climb back to the top after KickassTorrents was removed from the web last year.