Sears Holdings Corporation, parent of the Sears Roebuck and Co chain of department stores, announced on September 4 via Twitter that it is dropping its advertising from the Rush Limbaugh Show in response to consumer input about Limbaugh's bigotry.

Rush has been in the news quite a lot since the Sandra Fluke dustup, for joking about Republicans tricking poor liberals into drowning, for losing millions of dollars for radio networks Cumulus and Dial Global, and for being the loudest climate change nay-sayer in public discourse. While there is significant risk to Limbaugh from the Bain Capital-owned media empire that syndicates Rush, it has also become apparent that Limbaugh never had the twenty million listeners that he once claimed.

But by far the greatest danger to Rush, it now appears, is consumers/citizens/activists coming together in groups such as Flush Rush on Facebook to use the StopRush Database to simply tell the truth. Because they buy ads in "remnant", or bulk purchases, many advertisers do not even know that their ads are running on Rush. Many drop their ads the moment they are informed. So long as that continues, Rush is likely to continue his downward spiral.

Meanwhile, as Sandra Fluke is about to step into the spotlight at the Democratic National Convention, she continues to swat away attacks by right wing misogynists.