Presidential candidate and ex-reality TV star Donald Trump admitted on Saturday that the wave of condemnation and crumbling business relationships, which followed his remarks calling immigrants “rapists,” has caught him a little off guard.

“I didn’t know it was going to be quite this severe,” Trump said on “Fox & Friends.” “But I really knew it was going to be bad.”

“You know, maybe I’m leading in polls, but this is certainly not good,” he also said. “I lose customers, I lose people.”

Macy’s, NBC Universal, Univision, Televisa and Serta have all dropped partnerships and business dealings with Trump following his “rapists” remark — which “Fox & Friends” co-host Clayton Morris described as “straight talk.”

“They’re bringing drugs, they’re bringing crime. They’re rapists,” Trump said during his presidential launch. “And some, I assume, are good people.”

Several of Trump’s fellow GOP presidential contenders have stepped forward to rebuke his remarks, such as Jeb Bush, Sen. Marco Rubio (R-FL), and former New York Gov. George Pataki (R).

“For the people who say I’m doing it for my brand — this isn’t good for my brand. I think it’s bad for my brand,” he said.

Watch the Fox segment: