No matter what business you’re in, we all live in a more and more contentious world, and it’s getting harder and harder to reach out from the competition. We chose to create a list of digital marketing solutions we consider every business should implement as soon as feasible unless they’ve already done it.

Before you start executing digital marketing solutions , there’s one, but the very big question you need to answer – do they adjust with your customer personas? Have you even created your customer personas yet? If not, it’s big-time you did that already if you don’t need it all to turn out a ball in the dark.

Before we deep dip into the details of digital marketing solutions, I am going to explain today, I’d love to give you a part of an idea of what’s ahead of us:

SEO/content marketing Community management Google ads/Facebook ads Analytics Social media marketing

SEO/Content Marketing

Ever overheard the phrase content is king? I know it’s practiced so frequently among digital marketers that you might actually get sick of it, but it holds true year in, year out. Quality content is a digital marketing solution that lets businesses flourish these days. You can create astounding content, but it might as well go to dissipate if it’s not SEO-optimised. Thorough keyword research and fastidious link building should get your blogs in front of the eyes of your target audience.

Community Management

The most successful brands in digital marketing these days have huge communities behind them. Sure, they have wonderful products that stand for themselves, but they also managed to create immense communities that magnify their brands’ motto.

Google ads/Facebook ads

Can you retain your last Google search? Whatever it was, I bet the first few and quite possibly the last few results were paid ads. Apart from 10 organic results, the phrase social media monitoring, for instance, gives you 6 ads that you can click on.

Analytics

If you’re a marketer, you need at least a primary knowledge of metrics that show the results of your efforts. As far as analyzing your marketing channels is involved, there’s no way I am not suggesting Google Analytics!

Social Media Marketing

Here we are with another, quite simple yet sometimes badly executed digital marketing solution. Everyone these days is doing social media marketing, both online and offline businesses. However, there are more of them that are underperforming than those that are growing. There’s a certain set of steps that we believe should help you place yourself in the latter group.

● Conduct a social media audit

● Set your social media marketing goals

● Don’t spread yourself too thin

● Decide what’s your tone of voice like