After taking offense at Aamir Khan 's TV show Satyameva Jayate (SMJ) for "projecting men in a bad light", several men's rights activists are now taking up cudgels against his film Talaash Anil Kumar, one of the founders of the Save Indian Family Foundation (SIFF), says, “We are protesting as we have been observing Aamir as an actor for a year now. He has portrayed anti-male agenda on his TV show and he has indulged in spreading male hatred in the society. The programme had only half-truths and was dangerous. The domestic violence issues were only one-sided. We have decided we are not going to watch Talaash or any of Aamir’s movies and not just that, we will also urge people to stay away it as well. Why doesn’t he take up real-life campaigns with other actors and really do something? We should also be against violence in movies and not just homes.”Adds Virag Dhulia, the head of Gender Studies at a men's rights community center, “We are not against Talaash, but Aamir. We want to send out the message that he can’t portray a negative image of men. We had provided SMJ with statistics and evidence but they were not shown. Celebrities have social responsibility and they should watch what they say. So far, 12-15,000 families have boycotted the film and we will do this for all his movies until he apologises publicly to all men in the country. If he can demonise men, then what is the problem in apologising?”