Now with a redesigned cooler the ASUS Turbo GeForce GTX 970 Graphics Card runs cool without recirculating hot air back into the tower case. Hardware wise, this card features 4GB of GDDR5 vRAM coupled to 1664 CUDA cores operating at a base clock speed of 1088 MHz with a 256-bit memory interface. The CUDA cores are arranged using NVIDIA's Maxwell architecture, allowing the GPU to operate while using less power while generating less heat than the previous generation Kepler architecture.

The front panel of the card features a variety of outputs for connecting to different displays. There are two Dual-Link DVI terminals, including one DVI-I terminal which supports analog displays with a separately available adapter. HDMI and DisplayPort outputs which support 4K resolution are offered as well. Even if the card is connected to a lower resolution display, the card can use technologies like DSR and MFAA to leverage the extra resolution for a higher quality image.

For cooling, this card uses a dual-intake blower-style cooler. This cooler uses a radial fan to pull in heat from both sides of the card and forces it through the card's heatsink and out the back of the tower case. Because both sides of the fan are open, the fan can achieve greater airflow without spinning as quickly, reducing noise and power consumption. This cooling configuration is good for SLI or other configurations where space between computer components can be a concern.