While Kendall Jenner's Pespi advert, which seemed to directly emulate protest movements like Black Lives Matter in order to flog cans of soda, resulted in Jenner being bombarded with mocking GIFs, memes and Twitter jokes, the t-shirt line has received significant disdain from family members of the bands exploited, with speculation that many could join The Doors in suing the pair.

Voletta Wallace, mother of the late Notorious B.I.G., who also made a posthumous appearance on one of the pair's shirts, posted on Instagram that her son's estate was not contacted in advance of the t-shirts going on sale.

"I am not sure who told @kyliejenner and @kendalljenner that they had the right to do this," she wrote. "The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me. I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt. This is disrespectful , disgusting, and exploitation at its worst!!!"