The Web is changing every minute as new technologies emerge almost every day to solve user problems and to ensure smooth information delivery to the user. This is helping businesses reach out to audiences in the best possible ways. In order to run your business, you need a functional website, mobile site, social media profiles and sometimes a mobile app as well. It is crucial for your business to help users access information smoothly and easily, to facilitate their purchase decision. Courtesy the mobile internet revolution, mobile web usage has far exceeded the desktop usage numbers in recent years — making mobile the new destination for most businesses trying to capture their TG’s attention. Businesses are now responding to this change in user behaviour by creating mobile websites which are responsive and accessible even in low network areas.

Most companies build native mobile apps for all major mobile platforms in addition to the normal web app or website. However, maintaining this website and all the native apps and keeping them in sync is a cost and effort intensive exercise. Many developers have tried hard to address this disconnect between web and mobile development but it had all been in vain until finally in 2015 Google came to the rescue by introducing the concept of Progressive Web Apps(PWAs). PWAs not only reduce the development effort but also help in reaching the masses because of the ability to run in low network areas.

What is a Progressive Web App?

A Progressive Web App (PWA) is a mobile site that functions like a mobile app. It takes advantage of modern browser features and can be added to your home screen on a smartphone. PWA behaves in a similar way that a native mobile app does — it is capable of sending push notifications, accessing device hardware and it even works offline. PWAs take advantage of the web ecosystem, lots of plugins and the open source community. It is the next big thing for the mobile web.