As Sydney re-establish themselves as the league's defensive kings, one of the club's backline stalwarts says the Swans lost trust in each other during their horror start to the season.

Their season seemingly shot to bits 11 weeks ago, the Swans are now the form team of the competition and daring to dream of a top-four berth.

The Swans launch their diversity action plan leading into the first Pride Game played for premiership points in Sydney.

The momentum they have generated after nine wins from their past 10 starts means talk now is not whether they can hold on to their place in the eight, but how high they can climb.

Such speculation is fraught with danger in such an unpredictable season, but the Swans – unlike many of their rivals – have sustained their strong form over months rather than weeks.