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The second in the canada.com Cannabis in Canada series brings us to Toronto where Neev Tapiero runs a tour company that has patrons flying high.

At the dawn of marijuana legalization in Canadian, longtime Toronto marijuana advocate Neev Tapiero saw an opportunity to expand his reach within the industry. Being at the forefront of significant cannabis-related firsts in Toronto (Tapiero is the founder of both the city’s first compassion club Cannabis As Living Medicine (CALM) and the Toronto Global Marijuana March) he could foreshadow that legalization would bring new business opportunities, especially within the tourism sector. And with that, the 23-year cannabis veteran launched Canadian Kush Tours.

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As the name suggests, Tapiero’s company offers cannabis tours, currently within the city of Toronto. The business model is built on both recreation and education. According to Tapiero, “we inform visitors about local laws and bring them to the locations where it is legal to purchase marijuana”. Tapiero’s concierge-type service is enjoyed by both men and women, “when I started the business I expected it to be mainly guys or large groups but its mainly half groups and half male/female couples” said Tapiero.