Social media can be puzzling.

You might have all the pieces – social media accounts across various different platforms, someone handling your Twitter account and loads of great ideas for posts to promote your business.

But for some reason, it’s just not fitting together right. There’s just something missing.

Social media seems easy, but like any other area of business, it needs a strategy. You need to think about who your target audience is, what they’re looking for online and how you can help them. Social media is the best way to engage and build relationships with customers, and potential customers, while showing off your brand’s personality too. But you have to get it right.

Our Infographic includes data from a survey of 1,000 UK social media users, telling you exactly what they want to see from brands on social media and advice on effective social media marketing.

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