"There is a lot of noise out there and I think it is great for our supporters what they are starting to see but internally it's fugazi, which means it's noise," Goodwin said.

"We need to actually focus on what we can control which is respecting the game and understanding our weeks and really driving that mentality but in saying that I can understand the excitement around for our supporters."

With the Demons sitting third on the ladder with seven wins and heading for their first finals spot since 2006 the place is fun to be around with long serving skipper Nathan Jones saying he is in the middle of the most enjoyable patch in his career.

Goodwin said the team welcomed the expectation and would not try to control the noise but would be fierce in respecting the game and their opposition.

"We have to focus on what is right in front of us right now," Goodwin said.