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The first-place prizes are a magnet for nine- and 10-year-old hockey players.

The champs in the minor atom division of Drew Doughty’s namesake AAA tournament get EA Sports custom-made NHL ’19 video games — signed — with the London star on the cover. The major atom winners get a signed LA Kings jersey, also signed by the NHL defenceman.

“They go for the video games the first year,” Paul Doughty, Drew’s dad and part of the Jr. Knights event organizing committee, said, “and then they come back to try to win the jerseys.

“Part of the attraction is the different things we do.”

The invitational tournament, in support of Ronald McDonald House, has become one of the highest-regarded in North America. It started Thursday and runs through Sunday at Western Fair.

All of it is vintage Doughty.