“My impression was that this guy’s got no chance,” Mike Bush says on the program. He’s Channel 5’s lead male news anchor who at the time was the station’s sports director and the Rams’ radio play-by-play voice. “His eyes looked big to me (which is backed up by accompanying video). He looked nervous and scared. That was my interpretation. And boy was I wrong.”

The halcyon days are the primary focus of the one-hour show, which wraps up with the demise and the subsequent decade of doom that followed for St. Louis football fans.

“We saw what the ‘Greatest Show on Turf’ could do and then we got stuck with the ‘Worst Show on Turf,’ year after year after year,” says KSDK’s Art Holliday.

Adds Kevin Wheeler of WXOS (101.1 FM): “If egos had been taken out of the mix, that (run) could have lasted another three, four five years. If it does, how much does that change whether or not the team ever leaves?”

Cusumano said it was exhilarating to assemble the program.

“There are times we got goose bumps sitting in that (production) booth and just watching this,” he said. “Our younger audience has no idea because all they saw was the most rotten football of all time. But at one time we were the ‘Greatest Show on Turf.’”