People don’t really want products, they want solutions to their problems. This is why it is crucial for a product manager to understand his/her customers’ needs completely and be able to solve their problems by using products.

It sounds pretty complicated, but it doesn’t have to be. In a recent talk, Product Manager at Facebook gave us an example of a real-life process where she solved people’s problems.

Product Manager at Facebook

Aigerim Shorman is a Product Manager at Facebook. Before Product Management, she founded her own company TripTrotting that was later called Wist. Before her own company, she was an Investment Banking Analyst at USB Investment Bank and taught with Teach for America. She holds a Bachelor’s Degree in Science and speaks four languages.

How to Solve People’s Problems?

In this workshop, Aigerim provided a clear scope of the product manager role. She discussed the mechanics of the product development process and the communication needed to ensure transparency across stakeholders. Additionally, she talked about how to use user feedback to inform decisions.

Bullet Points: