Queensland may market itself as the "Sunshine State", but it is counting on Rain to attract Korean visitors.

And, according to Tourism and Events Queensland's annual report, which was tabled in State Parliament last week, the "Q-pop" campaign yielded extraordinary results.

Korean K-Pop star Rain filmed his latest music video in Brisbane.

"Results show almost 20,000 travel bookings were made through 16 trade partners since the campaign commenced, largely a direct result of the Q-pop campaign and the complementary in-market activity of Korean Airlines and Tourism Australia," the report says.

The Q-pop campaign saw Korean pop star Rain visit Brisbane and record the film clip for his song, Marilyn Monroe, at city landmarks.