Today sees AMD unveiled the first generation of EPYC server processors, chips built using the Zen architecture.

And they're going to give Intel a real run for its money.

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The processors that have been unveiled range from the 2.1/2.9GHz eight-core, 16-thread chip EPYC 7251, to the 2.2/3.2GHz 32-core, 64-thread behemoth EPYC 7601.

Now there's a lot to EPYC, so much so that I will pull together a deeper dive later this week, but the one standout feature of the new platform is how it can beat a 2-socket Intel Xeon setup in every price point from $400 to $4,000, with the gap between EPYC and Xeon ranging from 23 percent to a whopping 70 percent.

It is, however, important to note that the comparison here is being bate to Intel Broadwell Xeons, and that Skylake-based Xeons are slated to launch later this year.

EPYC's dies are all connected together internally using a technology called Infinity Fabric -- think enhanced HyperTransport - which is used to both connect the chips bidirectionally in a processor at 42GB/s, and between the two sockets at 38GB/s bidirectional (connecting between sockets has more error-checking overhead, hence the lower bandwidth).

Each EPYC processor package can support up to 2TB of DDR4 RAM over eight channels, and has 128 PCIe lanes. 2-socket EPYC also have 128 PCIe lanes -- not 256 -- because each chip uses 64 lanes for the Infinity Fabric interconnect.

Just having AMD re-enter the server market in such a big and meaningful way, and swinging punches again, is good for enterprise, especially the big names in the cloud business. Competition drives down costs, and AMD will be seen as a much-needed counter-pressure to what has become a market dominated by Intel and Nvidia.

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