Update: February 6, 2017, 9:30 a.m. ET: Following a weeks-long boycott campaign started in response to President Trump's election victory, Nordstrom has decided to drop the Ivanka Trump label, a company representative said Thursday.

However, in a statement released by the Seattle-based department store chain, the company said the decision was solely based on the brand's performance. “We've said all along we make buying decisions based on performance,” a company spokesperson told Allure. “We’ve got thousands of brands—more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

Following the news, representatives of Trump's eponymous brand responded with the following statement, reiterating the company's initiative to support women: "The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives."

A representative of the brand also added that Nordstrom did "order both shoes and apparel for spring, and moved forward with purchase of apparel."

In response, a spokesperson for Nordstrom told Allure, "Because of variances in things like when orders were placed, when deliveries are scheduled, and how quickly merchandise sells, customers will still see products available for a while." The company confirmed that the remaining items are being sold in the company's brick-and-mortar locations. As of Friday, February 3, the website listed only four items from the Ivanka Trump line—four styles of shoes—available at reduced prices.

The news comes amid an ongoing effort by the #GrabYourWallet movement, which encourages consumers to boycott the Ivanka Trump brand and any Trump-affiliated products. While it's unclear whether the campaign had anything to do with the recent decision, the timing of the development is worth a closer look.