“No words 🙏 True Indian can never ignore this pic. This is our army… They will do anything for us🙏.”

This text accompanies a picture of a soldier bending down so a woman can use his back to step out of a truck. It has been shared by Facebook pages that routinely use themes of nationalism and Indian Army to strike an emotional chord with their readers. Post Card Fans, India against Paid Media, My India and Narendra Modi – True Indian are some of the pages that have posted this image, which has a combined share count of over 18,000.