Get in our basket, right now (Picture: Iceland No Bull Burger)

Vegans have got bleeding burgers coming out of their ears.

There’s the Moving Mountains ‘bleeding’ B12 burger, which has just started selling in the UK at iconic veggie restaurant, Mildreds.

Then there’s the Impossible Burger, which is currently on sale in the US.

And now? Well, now there’s the No Bull Burger, which is the first ‘bleeding’ vegan burger to hit supermarkets.


And it’s being brought to you frozen food kings, Iceland.

No meat, no cry (Picture: Iceland)

Iceland’s No Bull Burger draws inspiration from all the other ‘meat lookalike’ burgers currently dividing opinion among omnis and veggies.

The plant-based patties are created to replicate meat and ooze ‘blood’ just like the real thing.



Iceland’s version was created using a soya bean base to produce a meaty taste and texture, with beetroot powder for a realistic ‘bloody’ colour.

If it looks anything as good as the pictures, it looks pretty good to us.

Iceland always have consistently cheap Linda McCartney sausages, so it’s no wonder they’ve got our backs when it comes to this new gen of replica meat.

‘We pride ourselves on food innovation and always love a challenge in the kitchen,’ says Neil Nugent, Head Chef at Iceland.

‘After seeing the popularity of these vegan burgers in America, we were inspired to create the No Bull burger, which is perfect for UK freezers.

‘We’ve tested different textures and recipes in order to create the perfect no-meat meaty burger.

‘You’d really struggle to tell the difference, it grills just like a regular burger so is brilliant for BBQ season this summer.’

Iceland’s No Bull Burger goes on sale 9 April in store and online, and costs £2 for a pack of two.

At the start of the year, Iceland became the first major retailer to announce it will be going plastic-free on all own brand goods. The supermarket says it will be completely replacing plastic with packaging including paper and pulp trays and paper bags, within the next five years.

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