When it comes to trade shows, there is no better platform to network with potential customers or clients, or to advertise your latest products, services, and upgrades. In addition to being a platform to express business growth and development, this event can be successfully used as a means to gauge market competition.

On the trade show floor, it’s exciting to see the hustle all around, with various companies talking about their products and services, but that can prove to be a challenge in captivating the attention of passersby. In order to keep the audience gripped, almost 40% of the companies participating in trade shows opt for screening trade show videos.

Sadly, however, the majority of these videos lack the appeal for the target audience. This is because either the production is weak, or there is no strategy or planning demonstrated in the video content. With trade show videos made by 336 Productions, you will never have to worry about quality, or content!

We’ll share three tricks with you that we use to make our trade show videos totally awesome!

Motion Graphics

As opposed to visual and textual content, motion graphics are not only attractive, but they express detailed information about your products and services in a simple and concise manner, making them eye catching and fun to watch. Incorporating these techniques into your trade show videos will enable you to give your target audience important data and facts in an interesting manner, while expressing the integrity of your business and services.

No VO or Dialogue

With the hustle bustle all around you, it’s hard for attendees to hear audio coming from the speakers at your booth.The loud and entertaining environment becomes slightly bothersome when one has to strain to understand what is being expressed in the video. Also, many trade shows have rules about the levels you can play your audio at. Therefore, we try to avoid using a lot of dialogue or voice-over for videos produced specifically for trade show use. Instead, we use text graphics to call out key features and marketing messages. With the services of 336 Productions, we will help you come up with the perfect visuals, text, and motion graphics to tell your story!

The Right Duration

Last but not the least; the duration of the video is of fundamental importance. You don’t want your target audience to stand in one place for ten minutes to watch your video! Similarly, advertising a 10-second video on loop also gets superfluous and people fail to understand the concept you want to deliver. Have a detailed meeting with your production team and come up with the perfect script that can express your company’s concept in a precise, yet interesting manner.

We have created dozens of trade show videos in Orange County over the years. It is essential that your video production team knows how to produce engaging and informative videos. They also need to be highly professional, and creative, so if you’re looking for a company to help you make the best trade show video in Orange County, consider the services of 336 Productions!

It is our belief that video making should be a fun, exciting, collaborative, and an organized process. What makes us stand out from our competition is the way we approach the process and treat our clients. Our goal is to provide the best customer service, the best experience, and of course, the best videos!

Our expertise and services adhere to a variety of businesses in the industry, irrespective of the size of the business in question. Our main focus is to stand out based on creativity. Feel free to go through our portfolio! Contact us today, to get started on the perfect trade show video, or for any questions that you may have and we will be more than happy to be of assistance!