Sony Computer Entertainment Asia have confirmed that they will be holding a press conference prior to the China Joy expo due to start one day later. This information was disclosed by Hiroyuki Oda during an interview yesterday, he also said that Andrew House, Shuhei Yoshida and a number of well know game producers will be there to discuss the future of PlayStation in China and to promote the next wave of unannounced games to launch in the country.Oda said that there are plans to support more developers in China and give them the opportunity to promote their IP on PlayStation 4 in China and also on the international market. Independent developers will also have opportunities open to them in order to grow the number of Chinese games on PlayStation 4. Sony have been very active when localising games into Chinese for the overall Asia market and they plan to show just how far they've come and what's next to come as well.Sony will be providing multiple programmes to local developers including technical support and financial incentives, with the aim for these developers to create console game products on PlayStation 4 that feature both Chinese cultural characteristics and local ways of game play, all aimed at meeting Chinese consumption habits.China Joy is the digital entertainment expo that is hosted every year in Shanghai. It is full of China's best game developers and producers to promote their products. This year Sony will be promoting their games alongside local Chinese developers. Games developed in China such as King of Wushu have launched on PS4 in China and will also be launching internationally later this year. This is a trend we will continue to see.The PlayStation 4 continues to remain the most popular console in China thanks to continued support from Sony and this press conference will help solidify their position in the China market. The conference is expected to cover the future of PlayStation, new games coming out and a quick look at Morpheus.When asked about sales in the country, Sony refused to comment but said that Bloodborne and Final Fantasy X/X-2 were among their top sellers.For more information on the China market, please check out these threads written by me-