With everyone focused on the long-awaited “institutional” investors, a surprise startup just jumped the gun on Bakkt and the VanEck ETF.

Block Society just became the first cryptocurrency advising firm registered with the Securities and Exchange Commission. No longer will potential investors have to thumb through social media accounts searching for financial advice from people who are compelled to say “this is not financial advice.”

Integrity Through Transparency In The Blockchain Ecosystem

Block Society’s central purpose is to eliminate the confusion and myths surrounding cryptocurrencies like Bitcoin and Ethereum and help investors get down to brass tax. The company’s CEO Jeremy Horton further described the company’s mission to bring a sense of clarity to investors.

When I first entered the cryptocurrency space I was astounded by the overwhelming amount of misleading and inaccurate information regarding fundamental and technical analysis.

In many ways, the cryptocurrency and blockchain industries resemble the Wild West. Investors need to watch out for all kinds of pitfalls. There are projects that are all hype and little technology to back it up; but, what investors really need to steer clear of are the frauds. The way Horton describes the ICO industry is not exactly ideal for newcomers or appealing to investors with big bucks.

Cryptocurrency forums and online groups were consistently propagating blatant scams, distorted trading tips, and clearly inaccurate information. Unregulated companies consistently preyed upon novice and retail investors, promising massive and unrealistic returns, like doubling or tripling an original investment overnight.

The young cryptocurrency space is in need of mature and goal driven enterprises to create a clear separation between the scams and the legitimate projects. Horton knew he could bring a new level of insight and professionalism to the crypto-sphere.

After seeing these tactics employed, I decided it was time to create a regulated financial advising firm that offered protection to its clients in a professional manner that fully complied with SEC requirements.

While so many people who are involved with Bitcoin or altcoins hope for the giants of finance to come storming into the scene, startups like Block Society can be the real difference makers. Focused companies with goals of both generating profits and providing reliable tools for educational purposes will be an integral part of delivering the worldwide adoption of cryptocurrency. They will focus solely on digital assets as opposed to just being a small piece of the company’s operations. Blocksociety.net even includes free material for users ranging from beginners to seasoned cryptocurrency veterans. Membership will give users access to breaking news accompanied by professional analysis nearly instantly via text and email.

Success is always copied and reapplied. So, when Block Society starts to reach a wider and more populous base of users, expect to see many startups follow in their footsteps. Block Society is now out in front and leading the way to legitimize the cryptocurrency world. Companies like this will attract investors with varying goals and backgrounds while making it much easier for money to flow into the space.

This is adoption happening right before our eyes.