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The owners of Southgate Mall have announced that SCHEELS All Sports will open a 110,000-square-foot store in the second half of 2021 in the old JCPenney building at the mall.

SCHEELS is a Fargo, North Dakota-based company that bills its stores as a "one-of-a-kind retail adventure" that includes interactive games, sports simulators, an archery lane and a cafe serving homemade fudge and specialty coffee. The Billings location features an indoor Ferris wheel.

Lou Conforti, the CEO and director of Washington Prime Group, the Ohio-based company that owns the mall, said the store fits in with Missoula's culture.

“Visit the website destinationmissoula.com and the first thing which pops up is a series of vignettes which espouse the virtues of Missoula," Conforti said in a statement. "Having now visited Southgate Mall several times over the previous 18 months, I am pleased to report every single one of them is true … music, dining, culture and especially the one which proclaims ‘the great outdoors are right outside your door.’"

Conforti went on to say that the store will cater to people seeking a variety of adventures.