Details about HBO's online streaming service emerged on Wednesday, including that it will be called "HBO Now" and cost $15 per month.

The service could launch as early as next month — just in time for the season premiere of Game of Thrones— and include availability on Apple TV, according to a report in the International Business Times.

The HBO Now moniker would differ from HBO Go, the company's current online streaming service that requires users have a cable and HBO subscription. The service will be powered by MLB Advanced Media.

HBO revealed in October that the company was prepping an "over the top" service (OTT) that would allow users to skip the cable bill and buy a subscription directly from the company.

When reached for comment, and HBO representative did not confirm nor dispute the report.

"We know there’s great anticipation around our standalone streaming service. And when we have details to share, we will do so," the company said in a statement to Mashable.

A visit to HBONow.com on Wednesday afternoon forwards to order.HBONow.com and a "403 Forbidden" message.

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