The American president has recently had a scaly-headed moth named after him, but how about an entire Indian village?

Residents in a small community in the northern state of Haryana are apparently embracing their village's new name, 'Trump Village', with hopes the unusual connection will soon have them flushed with success in improving sanitation.

The rebranding is part of a campaign by a toilet charity, as part of a promotional push to raise cash and support for better sanitation through the publicity the group's stunt will generate.

Children and a woman walk past a poster of the US President Donald Trump at Marora Village which was renamed as 'Trump Village' in the Nuh district of Haryana on Friday in an unusual gesture to the American president ahead of Prime Minister Narendra Modi's trip to Washington.

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Aid group Sulabh International, which says it has built 1.5 million toilets across the country, has set up 'Trump Village' signs around the small community, each bearing a grinning portrait of the president.

Earlier this year a new species of moth, dubbed Neopalpa donaldtrumpi, found in California and Mexico, was named after the president because the scales on its head are similar to Trump's hairstyle.

Although he now has a village named in his honour, the charity admitted that neither the White House, nor the Trump family's commercial empire, had given permission for the rebranding of the site, still better known locally as Marora.

Children are seen near the entrance gate of "Trump Village"

But founder Bindeshwar Pathak said he hoped the gesture would win enough publicity and goodwill to at least raise awareness of a major social problem.

'Such a step might spur rich people, companies and other donors to come forward and donate money,' he said.

'Once basic infrastructure is built here, the popularity of this village will grow and it will act as a motivational factor.'

A photograph of US President Donald Trump, smiling at visitors and residents

The change is purely symbolic - the name Marora will continue to appear on maps and signs.

However locals said they were prepared to embrace the new title, Trump Sulabh Village in its full form, and any good things it might bring with it.

'All our problems such as electricity and water will be addressed by renaming,' said resident Mohammed Joharuddin.

A toilet charity is leading an effort to rename a tiny, north Indian village after President Donald Trump, saying the gesture is meant to honor relations with the US and draw support for better sanitation in India

Village head Shaukat Ali also played along, saying he was grateful for the charity's work.

'A toilet is being constructed, a road is being built and community hall will also be built in the village,' he said.

The event was organised as Indian Prime Minister Narendra Modi prepares to fly this weekend for his first meeting with Trump in Washington.

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Activists of right-wing Hindu Sena or Hindu Army conduct Hindu rituals to ensure a win for US presidential candidate Donald Trump in New Delhi, India

The U.S. embassy in New Delhi said it was aware of 'Trump Village' but referred further inquiries to Washington.

Less than one-third of India's 1.3 billion people have access to sanitation.

The United Nations estimates that half the population defecates outside - putting people at risk of cholera, diarrhoea, dysentery, hepatitis A and typhoid.