The ‘Golden Ratio‘ is an inherent design aspect of the universe found in nature, the clock cycle of brainwaves and eve the human genome DNA. It is described in the following manner:

“Two quantities are in the golden ratio if the ratio of the sum of the quantities to the larger quantity is equal to the ratio of the larger quantity to the smaller one. The golden ratio is an irrational mathematical constant, approximately 1.6180339887.“

The Golden Ratio is also commonly used in designs and logos. It is said to make some more attractive to the human eye and this may be way the genius designers at Apple have used it extensively when constructing both their products and their logos. Take a look at the images below supplied by ‘GOLD3N RATIO‘ and see what you think:

Thanks should also go to Thiago Barcelos who also commented on these findings.