Polaris has developed a network of 350 dealers, almost all of whom signed up before they actually got to sit in the product or even see it in person, Morgan said.

“Dealer anticipation is extremely high," he said. "Consumer response to the product frankly has blown us away, with over a billion sets of consumer eyes seeing the product in just the first four weeks. Polaris has never had anything like that on any new product launch.”

Polaris’ spent nearly $8 million to add 111,000 square feet of production area to its Spirit Lake facility to handle the new production line.

Morgan and Polaris Director of Operations Brian Hines heaped praise on the Spirit Lake team for getting production up and running.

“What you guys have done to transform this place in the past year is amazing. It’s basically all new," Morgan told the employees "And the Slingshot is just the latest in the great things that are happening in Spirit Lake."

Hines declined to discuss specific production plans but told the employees, “Now is the time to get rolling -- the time to start making the Slingshot every single day -- 32 a day, 50 a day, or maybe 100 a day, someday. Who knows what it’ll grow into?”