The Trump campaign has had a rough ten days.

First it was his perceived weak performance in the first debate, followed by 3 am tweets insulting a former Miss Universe, and now the candidate has to control the severe damage wrought by the disturbing release of an 11-year-old video and audio tape in which he uses inappropriate and insulting language regarding a woman television personality.

It’s now a full blown crisis and only Trump can fix it.

Here’s how he can turn it around:

Do another mea culpa. And make it sincere. Apologize to your wife and daughters and all other women. Donald should bring this up during the first question of Sunday’s debate and address it.

Get on the phone and apologize to party leaders and eat humble pie. You’ve got to let them vent. If this controversy festers, the party could cut off the resources for get-out-the voter efforts, and then he’s dead.

Shift to issues. Talk about the economy and creating jobs. He’s got to show the contrast between him and Hillary.

Treat Mrs. Clinton with respect in the debate. You want to come off as a leader, not a chauvinist pig. Don’t interrupt her. Counter her points. He didn’t do that last time.

Don’t mention Bill Clinton and his sexual dalliances. People know about Bill Clinton’s indiscretions. He was elected twice president. At the end of the day, Hillary is running, Bill isn’t running.

Understand he has two debates and four weeks to turn this around. If Trump has a bad debate Sunday, he’s done. He has to have the debate of his life. He has to do the ultimate sales job of his life. Trump can’t have another bad week. The party will abandon him.

GOP strategist Ed Rollins was campaign manager for President Ronald Reagan’s re-election campaign and runs the pro-Trump Great America Super Pac.