by

“Somewhere someone is looking for exactly what you have to offer.”  Louise Hay

I saw this quote the other day, and immediately thought about how relevant it is to those of us who run an online business, in particular blogs and information based websites.

According to the World Bank, as of 2008 the world’s total population was nearly 6.7 billion people. Of those 6.7 billion people, roughly 21.3% of them — or 1.4 billion people — have access to the internet and use it with some regularity.

It probably goes without saying, but 1.4 billion is a gigantic number! When you multiply that number by the fact that each of these internet users have a wide range of interests, it’s impossible to fathom a situation where you could create a site or blog that wouldn’t be of interest to at least several thousand people.

For argument’s sake, let’s say you decide you want to blog about a niche that only .01% of the world would be interested in. Obviously, that’s a pretty small percentage, but when you take .01% of 1.4 billion people, you’ll find that there are 140,000 people who would be interested in your site.

Now that percentage doesn’t seem so small, does it?

So, if youve been on the fence about starting a blog or a website because you werent sure youd have an audience, get over it! There are so many different types of people online that youre bound to have not just an audience, but a captive audience.

For those of you who have already started an online business, keep it up, even if you have yet to see a significant influx of traffic or revenue. Although it may take a while for your audience or customers to find you, they do exist and will eventually make their way to you because you have exactly what theyre looking for!

What do you think? Please leave your comments below!