NEWAYGO COUNTY, MI -- A line of about 15 people braved a winter storm and single-digit wind chills Thursday morning to be among the first customers at a newly opened recreational marijuana dispensary about 40 miles north of Grand Rapids.

Skymint White Cloud, one of the few recreational dispensaries open in West Michigan, began selling recreational marijuana to paying customers 21 or older at 11 a.m. Feb. 13.

The dispensary at 194 N. Charles St. in White Cloud was stocked with about 14 strains of marijuana flower and other products like edibles, THC vape cartridges and pre-rolled joints.

Within an hour of the grand opening, the dispensary had serviced more than 30 people. The White Cloud location was previously a medical marijuana provisioning center called White River Wellness.

Lansing-based Green Peak Innovations, which owns White River Wellness and the Skymint brand, rebranded the store.

Among other locations, the company has medical provisioning centers in Newaygo and Nunica, and another recreational dispensary in Ann Arbor.

The White Cloud location is one of the few active recreational dispensaries in West and Southwest Michigan. Currently, there are recreational dispensaries open for business in Muskegon and Battle Creek and near South Haven and South Bend.

There also is an active recreational marijuana shop in Evart, which is about 17 miles northwest of Big Rapids and 35 miles northwest of White Cloud.