THE PROBLEM

The majority of audio content today is not high quality.

Audio production is an integral stage in content creation because it ensures that videos, podcasts and general audio content sound professional and provides the best possible listening experience to the audience. However, audio production requires a special toolkit of audio processors and the skill-set to drive them – ultimately resulting in over 80% of content published online not being produced in any way (YouTube, Facebook, Instagram, Soundcloud). Subsequently this content is often sub-par in quality.

With over 600 million videos published per year on YouTube alone , the problem with low audio quality is big, and growing fast.

Audio quality has a direct impact on the end user experience of the listener or viewer, and as the quality of majority of videos online today is lacking, platforms and content creators are missing out on engagement from viewers.