China’s e-commerce giant Alibaba and Disney have teamed to launch DisneyLife, a new over-the-top service in China.

The service connects customers, physical products and digital entertainment in a “holistic home-based kids and family digital destination.”

Content includes Disney and Pixar’s movies, animation series, games, e-books, songs, travel services and Disney theme parks and resorts information.

Like other foreign groups, Disney is unable to operate its own TV channels in China. Instead, all content is offered and served via Wasu Media Network, in which Alibaba owns a stake.

“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Mr. Wei Ming, Co-President of Youku Tudou Business Group and General Manager of Alibaba Digital Entertainment Business Unit.

“Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney,” said Luke Kang, MD, The Walt Disney Company, Greater China.