Paqui Chips has just partnered with the NFL’s best Pro Bowl tight ends, Travis Kelce and Greg Olsen, to take their legendary #OneChipChallenge.

The challenge is basically to eat 1 single chip that’s been coated with the hottest pepper in the world, the Carolina Reaper (only grown in Fort Mill, SC).

According to their press release, Travis Kelce commented after taking the challenge, “The #OneChipChallenge was so intense, it was like eating lava and then just holding on for dear life until the fire faded. Trust me, this chip will show you how tough you really are.”

Greg Olsen said “I can’t believe I let Travis Kelce talk me into taking the Paqui #OneChipChallenge, but I couldn’t say no to a little competition. It was like swallowing pure lava; I felt like the dragons from Game of Thrones.”

Here’s the video of the NFL’s best tight ends struggling to not drink milk after eating the chip:

This is the third time Paque has done the #OneChipChallenge, and according to their press release, this year’s chip is 25% hotter than last years.

“The Carolina Reaper is bred for heat and heat alone. Last year’s batch came in at over 1.5MM Scovilles, the hottest ever recorded by Guinness World Records,” said Ed Currie of PuckerButt Pepper Company. “Our latest crop upped the heat ante to 1.9MM Scovilles, making the Carolina Reaper challenging for even the most daring of Pepperheads.”

During last year’s challenge, L.A. Beast decided to eat 4 chips in a row…then began pouring water out of his face profusely…

This lady could barely stand the heat:

But this guy was not impressed:

If you’d like to take the #OneChipChallenge, you can order single chips from their website for $4.99 each.

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