Whoops. The icing maker that comes with Play-Doh's Sweet Shoppe Cake Mountain Playset (retail price: $20) looks 100 percent like a veiny dick.

As observed by Uproxx, parents who bought their children the set for Christmas have been posting their complaints to the company's Facebook page—with photos. The poor social media manager in charge of the account has been deleting the photos, but it would appear the dick has gone viral. (Indeed, a number of new posts to Play-Doh's Facebook page are now linking to Uproxx's story.)

I dunno if anyone else follows Play-Doh on Facebook but you should cause they're doing some serious damage control pic.twitter.com/TooleS5PgE — El Clarko (@Fatgoldfish4) December 29, 2014

Last month, Play-Doh confirmed to a Tulsa TV station that they were planning to replace the extruder with something less phallic, but apparently not soon enough.

[Image via KTUL]