The idea is to take PM Modi and CM Yogi in every sector of the state, rather than a mega rally in some massive ground. (File photo)

The Bharatiya Janata Party (BJP) would be holding "Yogi-Modi Sandesh" rallies across the newly conquered Uttar Pradesh as it goes into a massive mass-contact programme in the wake of celebrations on the occasion of its founding day, on April 6.

The idea is to take PM Modi and CM Yogi in every sector of the state, rather than a mega rally in some massive ground.

The BJP is moving fast both at the level of governmental action in the state that are aimed at highlighting the shortcomings of the previous regimes and at the same time restructuring the basic infrastructure of the state, ranging from highways to medical services provided by the state government.

This organisational exercise is aimed at, said party leaders, consolidating the electoral gains, and further bolstering the grip of the party among the voters at the organisational level. The party had tapped newer sections in the elections.

DOWN TO GRASSROOT

According to party functionaries, the idea was to take the organisational activities from centralised mode to a more devolved and local mode - where the party wants to shift away from mega rallies to localised marches and gatherings.

For the purpose, UP BJP spokesperson Chandra Mohan told Mail Today, the party would be organising sector-wise events to commemorate the founding of the party.

"We will be holding 'sector karyakarta sammelan' in each of the sectors of the state. The events in each sector will be attended by all the booth-level activists and members falling under the individual sectors along with the members of the booth committees of the party," Mohan told Mail Today.

According to the BJP spokesperson, the events would be used to disseminate the achievements of the Narendra Modi government at the Centre.

The Goods and Services Tax (GST) has been singled out for special mention and education to the members.

MESSAGE

"The sector-wise events will culminate in 'Yogi-Modi sandesh yatras'. Our supporters and members will march across the sector and disseminate the message behind the policy initiatives of UP chief minister Yogi Adityanath and our Prime Minister Narendra Modi. People will be educated in the 'Sabka Saath, Sabka Vikas' philosophy of the party and the polices that have been the embodiment of this tenet," said Mohan.

Moreover, the party is also making efforts to reach its booth-level activists and members via the 'Shakti Kendra Sammelan'. In the BJP organisation, a group of 10 booths is called a shakti kendra. At these centres, the cadre and members would be tutored on the party's and the central government's achievements.

The BHIM app would also be popularised among the activists as part of the Union's vision of a cashless economy as well as to further the Dalit agenda of the party that paid off handsomely in the UP polls.

Senior leaders of the party would be visiting all parliamentary seats as part of the founding day exercise.

"MPs will also be made to attend programmes not just in their constituencies, but also one adjacent to it," said Bhupendra Yadav.

According to national general secretary Anil Jain, while the plan is to cover all the parliamentary constituencies across the country, the focus would obviously be those where the party lost in 2014.

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