Sexist or discriminatory adverts have been banned from the French capital to stop “degrading” representations of men and women, homophobia and racism.

The Council of Paris has approved new measures requiring advertisers paying for space on billboards and posters around the city to ensure that “no advertising of a sexist or discriminatory nature can be spread on the municipal display network”.

Anne Hidalgo, the mayor of Paris, praised similar work already undertaken in Geneva and London, where Sadiq Khan has ordered transport authorities to prevent “body-shaming” posters being put up.

“Paris is leading the way in deciding to use all means at its disposal to prevent the dissemination, promotion and validation of degrading images,” she added.

Ms Hidalgo said the measure aimed to help combat gender stereotypes and violence against women.

“The consequences of these degrading representations have an important impact on women, especially young women,” said deputy mayor Hélène Bidard, expressing hope that the ban in Paris would spread through France to fight “everyday sexism”.

The actors fighting against sexism in Hollywood Show all 12 1 /12 The actors fighting against sexism in Hollywood The actors fighting against sexism in Hollywood Anne Hathaway The 32-year-old actress said she has already experiences job rejections because of her age. “Now I'm in my early thirties and I'm like, 'Why did that 24-year-old get that part? I was that 24-year-old once. I can't be upset about it, it's the way things are,” she told Glamour. EPA The actors fighting against sexism in Hollywood Helen Mirren On news that Maggie Gyllenhaal had been turned down for being ‘too old’, aged 37, to play a 55-year-old man’s partner: “It’s f***ing outrageous. It’s ridiculous. Honestly, it’s so annoying. And ’twas ever thus. We all watched James Bond as he got more and more geriatric, and his girlfriends got younger and younger. It’s so annoying.” Getty The actors fighting against sexism in Hollywood Maggie Gyllenhaal Gyllenhaal revealed she was told by a Hollywood producer that she was too old, aged 37, to play the love interest of a 55-year-old man. “It was astonishing to me. It made me feel bad, and then it made feel angry, and then it made me laugh,” she said at the time. Getty Images The actors fighting against sexism in Hollywood Meryl Streep Meryl Streep has helped fund an all-female screenwriters group called The Writer’s Lab to encourage more women to pen Hollywood scripts. She previously told Vogue in 2011: “Once women pass childbearing age they could only be seen as grotesque on some level.” Getty The actors fighting against sexism in Hollywood Emma Thompson The actress said she thought Hollywood is “still completely s***” when it comes to treating women equally to men. ““When I was younger, I really did think we were on our way to a better world. And when I look at it now, it is in a worse state than I have known it, particularly for women, and I find that very disturbing and sad.” EPA The actors fighting against sexism in Hollywood Elizabeth Banks Banks said she was driven from acting to directing due to the lack of roles for older women in Hollywood. “"[Industry sexism] drove me to direct for sure. I definitely was feeling that I was unfulfilled and a little bit bored by the things that were coming across my desk. I mean look at Gwyneth Paltrow who has her Oscar [for Shakespeare in Love] and played fifth banana to Iron Man,” she told Deadline. PA The actors fighting against sexism in Hollywood Viola Davis “I had never seen a 49-year-old, dark-skinned woman who is not a size 2 be a sexualised role in TV or film. I'm a sexual woman, but nothing in my career has ever identified me as a sexualised woman. I was the prototype of the ‘mommified’ role,” she told The Hollywood Reporter. Getty The actors fighting against sexism in Hollywood Liv Tyler The Lord of the Rings actress said she only get cast in roles where she is treated as a “second class citizen” at the age of 38. “When you’re in your teens or twenties, there is an abundance of ingenue parts which are exciting to play. But at [my age], you’re usually the wife or the girlfriend - a sort of second-class citizen. There are more interesting roles for women when they get a bit older,” she told More magazine. Getty Images The actors fighting against sexism in Hollywood Cate Blanchett The actress famously called out sexism on the red carpet at the 2014 Screen Actors Guild Awards. When a camera operator scanned her up and down, she said: “Do you do this to the guys?” In her Oscar acceptance speech for Blue Jasmine, she reminded the film industry that movies with leading women can still be successful. “And thank you to... those of us in the industry who are still foolishly clinging to the idea that female films, with women at the centre, are niche experiences. They are not -- audiences want to see them and, in fact, they earn money. The world is round, people.” Gareth Cattermole/Getty The actors fighting against sexism in Hollywood Ellen Page Asked if she had ever encountered sexism in Hollywood, Page told The Guardian: ‘Oh my God, yeah! It's constant! It's how you're treated, it's how you're looked at, how you're expected to look in a photoshoot, it's how you're expected to shut up and not have an opinion, it's how you... If you're a girl and you don't fit the very specific vision of what a girl should be, which is always from a man's perspective, then you're a little bit at a loss.” Getty Images The actors fighting against sexism in Hollywood Zoe Saldana The actress says she refuses roles where she has to play the generic girlfriend, wife or sexy bombshell. "It's very hard being a woman in a man's world, and I recognised it was a man's world even when I was a kid. It's an inequality and injustice that drove me crazy, and which I always spoke out against — and I've always been outspoken,” she told Manhattan magazine. Getty The actors fighting against sexism in Hollywood Charlize Theron The actress spoke to ELLE about negotiating equal pay for the Snow White and the Huntsman sequel: "This is a good time for us to bring this to a place of fairness, and girls need to know that being a feminist is a good thing. It doesn't mean that you hate men. It means equal rights. If you're doing the same job, you should be compensated and treated in the same way." Andreas Rentz/Getty Images

Rules to be enforced by JC Decaux, the company that manages Paris’ billboards, will prohibit “sexist, lesbophobic and/or homophobic stereotypes, as well as degrading, dehumanising and vexatious representations of women and men”, said a summary issued by the mayor’s office.

Publicity including “any form of discrimination based on ethnic origin, national origin, religion, sex or age or that undermines human dignity” will also be banned.

The restrictions were voted in on Tuesday, just weeks after the French fashion house Yves Saint Laurent was ordered to modify two “degrading” adverts by France’s advertising watchdog.

One poster featured a reclining woman in a fur coat and fishnet tights, with her legs spread wide, and the other showed a model in a leotard and stilettos bending over a stool.

The adverts had caused uproar on social media, where critics said the fact the models were very thin could have a damaging impact on teenage girls.