By John Blake, CNN

Atlanta (CNN)–Bishop Eddie Long has been called anointed, but he was recently awarded another title, as shown in a video that’s gone viral. He’s now a king.

Long was wrapped in a “Holocaust Torah” and crowned a king during a recent Sunday ceremony at New Birth Missionary Church, his suburban Atlanta congregation.

A visiting rabbi wrapped Long in the Torah, which he said was recovered during the Holocaust. The rabbi then directed four men to lift a seated Long in his chair and parade him before the New Birth congregation.

Long wiped tears away as he looked over his cheering congregation.

“He is a king. God’s blessed him. He’s a humble man, but in him is kingship, royalty,” Rabbi Ralph Messer shouted.

Word of the pastor's crowning ceremony spread across the Web. Last year, Long settled out of court with four young men who accused him of coercing them into sexual relationships.

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A rabbi and Christian scholar questioned Long and Messer, the man who led Long’s crowning ceremony.

Messer said during the ceremony that the Torah was a “priceless” 312-year-old scroll that had been recovered from the Auschwitz concentration camp during World War II. He said he wanted to honor Long “on behalf of Jewish people, and the land of Israel.”

Rabbi Hillel Norry of Congregation Shearith Israel in Georgia said the ceremony was “ridiculous.” There’s no Jewish coronation ceremony where someone is wrapped in a Torah and made a king, he said.

“We just don’t do that. We treat it with deference,” Norry said of the Torah. “It’s not a shawl, not a crown. Don’t treat it that way.”

Norry said Messer doesn’t appear to be an ordained rabbi in the Jewish faith. He also doubts that the Torah that Long was wrapped in is actually 312 years old, and had somehow escaped detection in a concentration camp.

“The Torah is the size of a person. It’s not like you can hide one,” he said.

Brent Strawn, an associate professor at Emory University’s Candler School of Theology, said Christian pastors are not treated as kings in the New Testament.

“They are almost always spoken of as servants,” he said. “This is exemplified by Jesus in the New Testament, when he wears the garment of a servant and washes his disciples’ feet.”

Long declined to speak, but his spokesman released a statement from the rabbi who led the ceremony.

Messer leads the Simchat Torah Beit Midrash congregation in Colorado, which describes itself as a community of Jewish and non-Jewish believers in “Yeshua,” or Jesus Christ. He said the ceremony was held to honor and encourage Long because the pastor had given so much to his church, and the world.

“It was not to make Bishop Eddie L. Long a king,” Messer said in the statement. “Lifting him on the chair was to acknowledge and honor him. It is done all the time at Jewish weddings and bar mitzvahs.”

Long is one of the most well-known televangelists in America. At its peak, New Birth had around 25,000 members, and Long’s sermons were broadcast around the globe.

Two years ago, Long’s public image took a hit when four young men accused him of misusing his spiritual authority to coerce them into sexual relations. Long’s wife, Vanessa, filed for divorce last year.