We have used the ETV recordings of one week’s evening television on TV1, TV2 and TV3 to code for tobacco and alcohol imagery as part of research to examine how prevalent this imagery is in our television viewing. ETV has made this very easy for us by recording the stated times and channels and sending us downloadable files in a very timely manner. We have found these recordings to be very accurate and user friendly. This work is being replicated from a similar study completed 10 years ago using VHS recordings; ETV technology has greatly improved the ability to undertake this work