So You Want To Create A Personal Brand?

If you are trying to grow your personal brand or make a name for yourself in an industry, the first step to your journey should be creating a STRONG foundation for your brand.

Why is a strong foundation important for a personal brand? Well, every great brand has a strong foundation consisting of values, a mission and a goal (to keep it simple). So if you don’t have a thorough understanding and focus for your personal brand, how do you expect to GROW it!?

But don’t stress, I am here to help you out!











What Do You Need to Start?



If you want to start defining your personal brand and creating a strong, consistent and unique foundation; check out the intense “Personal Branding Guideline” I created. This guide will not only help you define your personal brand but it will give you focus to help you grow it exponentially in the future!

How to Create A Strong Foundation For Your Personal Brand

I highly recommend everyone go through each step of this personal branding guide whether you are new or experienced. This exercise will not only be enlighting, it will be life-changing.

Answer the Questions Below To Develop Your Personal Brand

(Feel free to DOWNLOAD the FREE Printable Ultimate Personal Branding Worksheet)

The Ultimate Personal Branding Guide

Who Are you? (Professional vs Personal identity) What are your passions? What three words BEST describes you and your personal brand? (EX: I am a lifestyle blogger, digital marketer & vlogger) What is your “Why” & primary motivator? (Read “Start with Why” by Simon Sinek if you don’t know yours yet) What is your industry? What is your niche? (Specifically defined industry & audience such as entrepreneurs that start nail salons) What is your expertise & experience? (what makes you an EXPERT?) Who is your audience? (This can be your customer base or social media followers) What have been your notable failures over the years? How did you overcome your failures? What have been your most memorable achievements? (Awards, certifications or moments in life) What are your personal & professional goals? (Separate your goals in the following increments to start: 1 day, 1 week, 1 month & 1 year) What is your value proposition? (What value does your brand provide others? Ex: You help people get a job in programming.) What is your personal mission statement? (Define your purpose & main goal in 1-2 sentences) What differentiates you from other people in your industry?









What’s Next?

Once you have completed this thorough branding checklist two things will happen.

1. You will gain a better understanding of yourself and your personal brand.

2. You will have a thorough understanding of your goals and the path you plan on taking to achieve your goals.

The Biggest Mistake In Personal Branding

One of the biggest mistakes I have noticed over the years when it comes to personal branding is that the individual doesn’t even have a proper understanding about themselves. Seriously, how are you supposed to sell someone on “You” and your expertise when you don’t even know yourself?

Personally, I found that completing the above exercise was a crucial step in my personal branding journey. For example, my biggest mistakes when it came to blogging was that I didn’t understand my niche, specific expertise and personal goals. Thus, breaking my personal brand down into small sections gave me a better understanding, structure, and direction for the future.

What step did you find the most useful in this Personal Branding guide?









If you enjoyed this personal branding worksheet & guide, please share it with others that you think will enjoy it or find it useful!