Having an undisputed control over communications in the domestic market, WeChat aspires to become a lifestyle choice overseas. Almost a billion users actively using the platform for various purposes prove the idea of a lifestyle app and a platform to be a bulletproof strategy. WeChat not only redefines brand-consumer interactions but also serves as a role model for Western companies to learn how to win Chinese consumers and understand what ‘mobile-first’ truly means.

Pick #1. China’s WeChat Isn’t Just an App – It’s a Cross-Cultural Education

The US tech industry likes to talk about ‘mobile-first’ experiences, but that catchphrase doesn’t play out the same way that it does in China, which never developed the PC-cen ...