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Cool for Google to not celebrate Easter but really?!!? Go to http://t.co/WzYctKKhDI. HAPPY Caesar Chavez day everybody! #HELIVES! — Glenn Beck (@glennbeck) March 31, 2013

Conservative websites assailed Google’s decision.

The Daily Caller expressed confusion about why Google “chose specifically to honour Chavez’s birthday, instead of Easter Sunday.”

The conservative news organization also suggested Obama might have influenced Google’s thinking. Google CEO Eric Schmidt was an “informal adviser” in both of Obama’s presidential campaigns, the Daily Caller reported, was a member of his transition team in 2009 and is apparently rumoured for a cabinet position during the president’s second term.

Conservatives took to social media to express outrage that Google would opt to honour a “socialist.”

“Today I switch to Bing since #google thinks Christ is less important that Cesar Chavez, socialist labor leader,” tweeted Lisa Schreckenstein.

Congrats Google, you’ve managed to alienate all Christians in America today: instead of celebrating Christ, they celebrate Cesar Chavez

Tweeted another: “Congrats Google, you’ve managed to alienate all Christians in America today: instead of celebrating Christ, they celebrate Cesar Chavez.”

Cesar Chavez Day, however, has become a popular day of celebration in states with significant Hispanic populations. In some cities, the revelry rivals the type seen on Halloween and St. Patrick’s Day.

In San Antonio, Texas, hundreds of people took part in the city’s 17th annual Cesar Chavez march over the weekend, calling for comprehensive immigration reform.

“We’re all fighting to ensure there is going to be a favourable vote taken in Congress this year and that President Obama has the opportunity to sign a new bill granting legal status to farm workers,” said Arturo Rodriguez, now the president of the United Farm Workers.