Mouse Computer in Japan has released another version of its addictive music-video-like campaign with Japanese idol group, Nogizaka46. The campaign spots feature the catchy “Mouse-u” song with the girls dressed as mice, of course.

It’s Japanese pop at it’s cutesy finest.

Honestly, the last scene of the five of them running into the mouse hole makes the whole thing for me.

Here is an earlier version of the campaign released back in March.

https://www.youtube.com/watch?time_continue=19&v=PtHugtXVWlI

Along with the 15 and occasional 30-second spots, the brand also runs 7-second quick hit spots featuring different members of the group with varied brand messaging.

Nogizaka46 (乃木坂46) first formed back in 2011 as an “official rival” to another female idol group AKB48 (yes, they do that in Japan) and has seen dozens of members pass through its ranks over the years. The current lineup has 34 regulars and 12 Kenkyuusei, which are similar to understudies.

Still wildly popular, their recent single ‘Nigemizu’ sold more than a million in the first week of its release according to Billboard Japan.

Here is a behind the scenes making of Mouse-u for those so inclined:

https://vimeo.com/221537906

Can’t get enough of the song? There is, unfortunately, no long-version, so someone put it on a 10-minute loop. Enjoy: