1. Complete SEO Audit on your website

Auditing your website gives you an idea of ​​why you are not getting much traffic or traffic. Many SEO companies offer this service, but you can save a lot of money by doing this work yourself.

Generally speaking, auditing is the routine inquiry, results, ideas or financial books of an event that are designed to identify their situation so that we can make better decisions in the future. Auditing in the SEO world is a growth hacking technique that helps you attract customers and keep on your website.

SEO audit means that you are very thoroughly testing your overall site performance, you set new goals based on what you find , and are adopting new ways to reach that goal. In this way you make the best use of your content and this process enhances your profits.

You may not like this advanced SEO strategy, but you will be surprised to know how many websites have no page titles or descriptions like basic on-page SEO. It is easy to ignore mistakes while making your website but it can be corrected with the help of audit.

When doing audit the following points should be noted:

Check # 1: Are all your website's pages the SEO meta titles or descriptions?

Check # 2: Has every page of your website been optimized with SEO keywords?

Remember, you have to optimize your site without stuffing the keyword.

Check # 3: Is your URL optimized for structure search engines?

Your URLs should be simple, short and easy, so that the search engine can tell about what topic your page is about. For example: https://neilpatel.com/blog/21-bing-ads-hacks/

I bet you might have guessed that this article is about 21 ways to improve your Bing ads!

But what if your URL looks like this?

https://neilpatel.com/blog/archive/2017/05/16/ads/bing/21-hacks/post.html

Looks a little complicated, why not? Search engine would have been very difficult to find and post in that topic because its keywords have been divided into folders and dates. Nothing is understood clearly.

When it comes to URLs, it's better to be simple.

Check # 4 Has your every page and blog post been well-formatted?

Well I mean every single page:

* Is it correctly broken with headings and subheadings (h1 and h2 tags)?

* With every 2-3 paragraphs in paragraphs?

* Has important points bold or italicize?

* Is it optimized with call to action?

43% of people leave the blog posts instead of reading it. Make it easy for people to read.

Check # 5: Do all your pictures have keywords in their ALT tags?

Check # 6: Are you using links in your content?

It includes both internal links (to know about your content) and external links (to learn about other websites).

Further in this article I will explain to you the linking in detail, but it is very essential for SEO of Google's top three ranking elements.

Are you looking for an easy way to audit SEO? Here you can see how you can use QuickSprout to site audit and find new opportunities to improve your search traffic further.

Step # 1: Go to QuickSprout. Enter your website's URL in the box provided and click the Analyze website.

Step # 2: The above step will take you to the results page where all your SEO items will be found outlined which you have to correct.

In those results you can see that forbes.com performs almost all the work, except for the words written in some orange colors. The page title for just 6 words is too small for the homepage, but if its length was 15-65 words then it was much better.

In addition to this there are many long subheadings on the page whose list makes QuickSprout for you:

The best heading tags are 15-65 words. You can easily change it to less than 65 words.

Examples: Introducing Forbes SportsMoney Index, Fixed Money Ranking in Sports

There are 80 words in it. Let's reduce it to up to 65 words, but still you have to maintain keywords and their meanings:

Introducing Forbes SportsMoney: Money Ranking in Sports

Now this has become 55 words. Why are not they easy?

There are some other options:

Forbes SportsMoney: Fixed Money Ranking in Sports (58 words)

Forbes SportsMoney: Guide to Financial Rankings in Sports (57 words)

An SEO expert will tell you that a tweak will not improve your page ranking or authority, but you will get more clicks. More clicks means more traffic.

Heading tags, which contain meta tag components, are very important SEO elements that should be created correctly.

The title tag is a <h1> or <h2> tag, usually the title of your page or blog post or an important heading within it. These are basic, standards-compliant HTML, which is why Google wants them to be on your site. By optimizing the Heading tags, you can get more traffic.

The special thing is that it enhances your users' experience.

The correct headings make your subheadings and body text clear so that you can read it quickly and quickly.

When you audit the entire website, you can get some mistakes or suggestions for improving it. Nobody is perfect.

QuickSprout is a very great SEO tool to monitor the performance of your website and blog posts.

2. Write the same what your users want

Google is not an advertising company. This is a very big data company.

Every single tool, platform, and device they create has a purpose: to take data from users to create a very strong search engine.

Think of yourself as a huge data company. You should focus your attention on what your target customers want. When you understand what they want, you will be able to write content that attracts them to your content.

When you listen to feedback from your target customer, it prepares you to attract more customers by explaining the potential for improvement in the content you create.

Your users' opinion is very important. The public determines which ideas, articles, product or idea can be shared or funded.

Think about Kickstarter. Most of the campaigns are unaware for a few days until some people donate some money. Then, other people follow him.

So, how do you get the necessary data about your users' interests?

And if you are just beginning and you do not have any real customers from whom you can ask, how do you get feedback from your ideal customer?

There are several ways to find out:

* Use social media platforms like Quora.

* Check out your most popular pages in Google Analytics.

* See which posts receive the highest share.

* Read visitors comments on your blog posts.

Let's cover first: social media platforms

Ask yourself, "The people whom I want to attract, live online, and what topic do they talk about?"

I personally like using Quora. It gives me an idea of ​​what my target audience is talking about and in this process I can learn from experts. If I ever want to write a book or course, the topics that people ask for Quora will be useful sources for content ideas.

Here's what people want using Quora:

Step # 1: Go to Quora. You must sign up for an account, or sign in with Google or Facebook.

Once you have logged in, type your primary keyword (like blog traffic) and hit enter.

Step # 2: Review the questions people ask.

If you know how to answer one of these questions, write a blog post about it.

You already know that people want to know about that topic. If a person has asked it in quora, then it is likely that hundreds of other people are thinking of the same thing.

Step # 3: Remove the views from experts for your post.

Quora is a very excellent place to learn new things. When it comes to advanced SEO, you can never know everything, so I often look at it to learn from others.

Now there are 16 different answers to this question. The above screenshot is one of them, but you can imagine how much high quality content you can make with just one answer.

Use these answers to create an outline of your next blog post.

Another tool to know what people want to know is UberSuggest. UberSuggest generates long-tail keywords for you that are based on Google search of real people.

Here's how to use it:

Step # 1Go toUberSuggest. In the Search box, input your keyword (eg website traffic) and click on the suggestion.

Step # 2: You will find a list of long-tail keywords for that topic. This is a great place to start getting ideas for your blog post or finding the right keywords when you already have ideas for writing.

This kind of research is useful because it tells you what the real people want to read online. If you just guess, you will not know whether your content will succeed or not.

Other social media sites from where you can get ideas are LinkedIn and Facebook groups or web forums related to your topic.

You can also use Google Analytics to find out what your readers want.

Step # 1: Login to Google Analytics. On the left side, click on Behavior -> Site Content -> All Pages.

Step # 2: See what are your most popular pages and posts.

The total number of page views is important, but take a look at the average time spent on the page (as much better as possible!), Bounce rate and exit percentage.

From 14 May to 14 June 2017, my best pages are given here:

The average time spent on Page shows you that people have actually read your entire post, or have just left it by touching it.

If there is anything less than a minute then it should be an indication that people are just going to touch your article and not reading it.

So if I see the average time of thirty seconds, then I will find that people did not find any interesting thing in my post that could help them stay on my article for a long time.

Bounce rate tells you the percentage of people leaving this site when you visit this page and without any other page. It is not an indicator of success or failure, but ideally you want people to come to your site and see at least 2-3 pages.

Exit percentage tells you that for this page in particular, x% users have left your site after visiting this page. Like the Bounce rate, it is not an indicator of a problem itself, but if your exit rate is 99%, then it means that users can not find the page they want to know and do not find anything further Want.

Another great way to know what people want is to see how often your content is shared on social media.

BuzzSumo is a great tool for this. Just enter your website URL and press Go. This makes you a list of the most popular content by sorting the highest share counts. It tells you which articles people like to share. People only share the contents when they think it will be useful to others.

It is said that the total number of shares in your post is a good way to tell whether people find your content useful or not. Do you want to know the simplest way to know what your users think? Just read their comments on your post. When you answer the questions of real users with your content, your search traffic will dramatically improve.



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