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Postmates has partnered with PUBG streamer shroud.

The partnership will feature multiple activations throughout the year and a special code for new users to receive Postmates credit.

shroud and Fortnite streamer Ninja are leading a surge of new non-endemic sponsorships for battle royale streamers.

Top PUBG streamer Mike “shroud” Grzesiek has partnered with meal delivery app Postmates. The streamer will give away Postmates credit during broadcasts throughout the year, and Postmates has created a code, “shroud”, that will award new users with $100 in credit. This is shroud’s second personal brand partnership, after becoming a brand ambassador for HyperX in June.

In his announcement, shroud stated that he frequently uses Postmates to order meals during long streaming sessions. According to Postmates internal data given to The Esports Observer, shroud has used the service 161 times so far in 2018.

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Meal delivery app developers have taken notice of the potential customer base presented by competitive gamers, who often stay at their computers for extended play sessions. Fortnite streamer Tyler “Ninja” Blevins recently signed a partnership with one of Postmates’ competitors, Uber Eats.

While streamer endorsements are a common practice for gaming chair and PC hardware brands, the rise of the battle royale genre on Twitch has lead to a surge in non-endemic partnerships with streamers. In addition to Uber Eats, Ninja has partnerships with PSD Underwear and Red Bull. Team SoloMid recently signed a sponsorship deal with Chipotle for its Fortnite team.