The Many Famous Creases of a Stetson Hat

Vtbarrera shared byon Mar 28

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When Stetson first started making its iconic cowboy hats in 1865, they were sold with an open crown (a rounded dome) that served as a blank canvas for the wearer to crease in a manner that best suited... their lifestyle. The custom crease communicated information about the wearer’s origin, profession and personality. The quality and type of crease worked as a kind of shortcut to judging the “measure of a man”. As times modernized, manufacturers began creasing their hats in factories so they could be sold pre-creased for mass distribution. The crease was no longer an indicator of social standing but rather became an expression of style, as it continues to be today.

Publisher Stetson

