Playbill, the program magazine given out at theaters, has been around for 136 years. It's not just a program, it's a cherished souvenir. "It has become kind of the best memento of your night out at the theater," says Alex Birsh, the company's vice president.

But with theaters on Broadway and across the country shut down since March because of the coronavirus pandemic, Playbill is just one of the many companies servicing the performing arts that has had to adapt.