People continue to buy, but there is a crisis or, as some say experts, an apocalypse in the United States. other parts of the world. In 2017, nearly 9,000 stores closed in America. More and more retailers, including Toys' R & # 39; They declared bankruptcy in relation to the Great Recession

Why do some stores and some brands have more success than others? Many retailers have not understood the customer experience and have not adopted the technology. Customers come out of their empty stores and feel like wasting their time.

The way stores used to sell and market their products no longer work: the state of mind of the buyer has changed. From the 'product sales' business, the retail business has become a customer engagement business.

In 2018, commercial success will depend on the ability of retailers to adapt to the changing market that surrounds them and the needs of their customers. Blockchain technology could bring brands and consumers together, creating a new reward system and making the supply chain more transparent.

What do the customers really want?

Customers are no longer loyal to advertising brands, and they simply do not have the time to waste a trolling store. They move online, but the quality or selection of a size is always a game.

The solution could be omnichannel – a multichannel approach to market, sell and serve customers in ways that create an integrated customer experience.

For example, some fashion retailers, such as Oasis in the UK, hire customers via the website, the mobile app and iPad-equipped store vendors to provide you with accurate and up-to-date information.

Shping, a technology company based in Australia, has taken this idea one step further by creating a living and functional ecosystem that allows buyers to access useful information about products that are not available. they want to buy.

Using the Shping app, shoppers can scan barcodes to find out where a product comes from, up to the ingredients in certain circumstances. Product certifications, nutritional and allergenic information and product recall status can be viewed alongside entertaining videos and product reviews provided by other Shping App users via a code scan to bars. For participating brands, the Shping app can even validate the authenticity of products to help buyers avoid counterfeits and other questionable products. Through the company's new partnership with Everledger, the Shping app can also be used to authenticate diamonds and other valuable assets.

To influence user decisions, product brands and retailers can reward buyers. their commitment and loyalty with a cryptocurrency called Shping Coin (ticker: SHPING), which has just been published in a Token Presale.

How can crypto help change shopping habits?

"Shping provides a holistic solution for the economy of attention, connecting brands and their customers, allowing consumers to make smarter and safer purchasing decisions and rewarding them with cryptocurrency rather than directing budgets to advertising intermediaries.

The company builds the world's largest database of products using a range of sources – data provided by certification such as Australian Certified Organics, product recall portals, government authorities, such as AsureQuality of New Zealand, as well as data from participating brands and retailers.

Shping also established partnerships with local GS1 members, business information systems and bar codes GS1 Australia, Malta, Azerbaijan, Singapore and Russia have all chosen Shping as a technology partner for product traceability.

According to Volchek, more than 30 million products have been added to Shping's worldwide database. It is expanding every day and could become the basis of a new retail system based on the Blockchain, the founders hope.