Howdoo is a messaging and social media platform that allows users to monetize social media activity. Find out how it works today in our review.

What is Howdoo?

Howdoo is a messaging and social media platform that aims to implement a different advertising model than traditional social media platforms. In today’s advertising ecosystem, users don’t get paid for contributing to social media. Advertisers pay publishers like Twitter, and users don’t get paid for being targeted by ads.

Howdoo envisions a different future where users can monetize their social media activity by putting a value on the amount of advertising they’re prepared to consume. Users can get paid in exchange for their social media activity. The more you contribute to the social media platform, the more advertising revenue you earn.

How Does Howdoo Work?

Howdoo is a social media and messaging platform similar to existing social media platforms. The main difference with Howdoo, of course, is that it’s built on the blockchain. Howdoo uses the Ethereum blockchain. Participants on the Howdoo network interact with each other over the Ethereum blockchain. Those participants include users, content creators, sellers, and advertisers.

Some of the core goals, features, and functions of Howdoo include:

Give individuals the ability to control their digital footprint

Ensure value creators are fairly compensated for their efforts

Enable users to regulate the volume of advertising they receive

Re-imagine the way value transactions and transfers are conducted online

Directly connect advertisers with people prepared to listen

Grant communities the power to regulate anti-social behavior

Incentivize users to consume advertising with value rewards

Give advertisers more control over where their campaigns appear

Features and Benefits of Howdoo

Howdoo specifically emphasizes the following features:

Empowering Individual Users:

On the Howdoo network, users and communities can regain control over their personal data. In today’s ecosystem, we have limited control over how our personal data is used by the websites we interact with.

Howdoo allows users to set preferences for the frequency and volume of advertising they receive. Users can choose to receive a lot of advertising for maximum rewards, for example, or they can choose to receive no advertising to receive no rewards.

Rewarding Content Creators:

Content creators who are responsible for driving traffic across the platform can be rewarded. Howdoo will ensure these content creators receive the highest possible share of advertising revenue.

If you’re the type of social media user who is frequently uploading engaging, useful, or interesting content to the platform, for example, then you’ll receive a higher reward than someone who contributes nothing to the platform – or someone contributing value-less spam to the network. Content creators will earn a minimum of 60% of the advertising rebate generated on the platform.

A Platform for Revenue Sharing:

Individuals and communities who choose to receive advertising will receive a share of the Howdoo tokens advertisers paid to target them in the first place. This transaction is controlled by smart contracts, allowing users to transparently see how much they can earn for each advertising interaction.

The µDoo Crypto Token:

Howdoo introduces a cryptocurrency token called the µDoo token. This token will be the vehicle for transferring value across the entire Howdoo network.

Proof of Contribution:

Howdoo will use “proof of contribution” to rate your contributions to the platform. This proof will be a continuously evaluated score defining the permissions, access rights, and entitlements to community earnings for each user.

Stimulating Smart Advertising:

Advertisers on Howdoo will be able to bid fort he right to approach their target audiences, knowing those audiences are prepared to listen. Advertisers can also maintain tight control of where their advertisements appear across the Howdoo network.

A Network of Capabilities:

Howdoo will reward network operators and node operators for maintaining Howdoo’s decentralized infrastructure, alongside a global network of tellers to support the global flow of value.

The Howdoo μDoo ICO Token Sale

Howdoo plans to hold a token sale for µDoo tokens in the future. As of February 2018, details of that token sale have not yet been announced. However, the company recommends checking with their Telegram channel for the latest updates on token sale terms, dates, and conditions.

Who’s Behind Howdoo μDoo?

Howdoo is led by David Brierley (Founder and Chief Initiator), Neil Harper (Chief Storyteller), Nakul Shah (Director of R&D), Mark Perring (Chief Engagement Officer), James Farlow (Senior Technical Architect), Tony Loan (Head of Invention), and Beth Lawton (Developer).

You can view Howdoo founder David Brierley’s LinkedIn profile here. David founded Howdoo in September 2017 with the goal of revolutionizing the way we chat, share, and transact through blockchain. Previously, David served as Senior Vice President of Pyramid Analytics and as a Director of Business Analytics at SAP.

Howdoo μDoo ICO Conclusion

Howdoo is a messaging and social media platform designed for a new generation and a digital ecosystem. The platform will reward users for participating in the platform: users who contribute engaging content will receive a higher proportion of advertising revenue than those who do not.

Advertisers can buy ads on the platform knowing that their audience has opted into receiving those ads. All users on the platform get rewarded for interacting with advertisements, and users can choose the amount of advertising they wish to be exposed to – even none at all.

To learn more about Howdoo and how it works, visit online today at Howdoo.io.