To give you the best advertising experience, Apple provides ads in the App Store and Apple News that are based on information such as your App Store search history and Apple News reading history. (Learn more about the information Apple uses to serve advertisements to you.) If you want to opt out of these interest-based ads, you can choose to turn on the Limit Ad Tracking setting on your iPhone, iPad, iPod touch, and Apple TV. You can also turn off Apple's location-based ads on your iPhone, iPad, iPod touch, and Mac.

Here's what you can expect when you use these settings: