Kik and Paramount joined forces with Massively to create four custom Teenage Mutant Ninja Turtle bots, one for each turtle, which engaged users in one-on-one chats and brought the characters’ unique personalities to life inside the platform. Kik users began their chats with Mikey, who shared his unmatched pizza wisdom before pulling his three brothers into the conversation.

A Kik Points campaign drove more than 400,000 incremental trailer views and also promoted the custom bots to the Kik community. One third of all users who chatted with the character bots stayed engaged throughout the entire the story experience, which lasted more than 7 minutes on average, while many users engaged with the bots for more than 20 minutes over the course of several days.