Apple has just sent out invitations to a special media event on March 17. The invite-only event is geared towards the new iPhone SDK, Apple says, and will give the media a "sneak peek" at the iPhone OS 3.0 software. The event will apparently be an intimate one, as it will take place at Apple's Town Hall building in Cupertino at 10am Pacific Time.

The invite comes just weeks after rumors first broke out about a possible event taking place on March 24. When it first hit the grapevine, people speculated that the March special event would be all about new Macs, but Apple released updates to the Mac mini, Mac Pro, and iMac soon thereafter. This left us all wondering what, exactly, a special media event would be about, but iPhone 3.0 sounds good to us.

As always, you can count on Ars to cover the event live. Get your speculation started!