Kivi Leroux Miller is President of NonprofitMarketingGuide.com Kivi helps small nonprofits and small communications departments at larger organizations make a big impression with smart, savvy marketing and communications.

She's also the author of one of my favorite nonprofit titles and most recommended books: Content Marketing for Nonprofits. It's a must read for EVERYONE on your team.

Show Notes

During the hangout, Mike, Kivi and I tackled the following areas.

1:00 - MIke, Kivi, Joe: The Ice Bucket Challenge and Initial Impressions of the Fundraiser.

3:00 - Joe: The Role of "Doing" in the challenge. Do donors want to "act" and then give.

3:30 - Kivi: Did the IBC need Facebook to succeed? Joe: The role of short-video in the success of the challenge.

5:00 - Joe & Kivi: Why individual supporters are in charge and nonprofits and businesses need to learn to lead and to follow.

8:20 - Mike: Why the IBC took off during a "Perfect Storm."

9:28 - Mike, Kivi, Joe: Nonprofits need to embrace new ideas that live outside the organization.

11:25 - Joe: Companies should bypass nonprofits and go straight to individuals. MIke: The role of everyday heroes.

13:25 - MIke, Kivi, Joe: Will/Should the ALS Association make the IBC an annual fundraiser?

16:30 - MIke, Kivi, Joe: Should other organizations launch their own challenge?

21:30 - Mike: The role of mobile in the IBC and its importance to nonprofit success.

23:00 - Wrap-up and final thoughts on the IBC.

Additional Resources

The Real Man Behind the Success of the Ice Bucket Challenge

7 Things Businesses Can Do Now to Support the Ice Bucket Challenge

Challenges Like Ice Bucket Need Mobile, Social Media to Go Viral