Brand Fashion Photography | Agency Service Level Creating a Brand is the ultimate goal of a fashion label, whether you are a designer or Ecommerce store you want to be recognized as a brand not a box pusher, here is a big secret to marketing I am going to reveal here, product on white cyc photos should be the Last step in your customer to website interaction, if customers first impression on your website is an Amazonian apparel on white, you lost them to Amazon. Let’s dissect this ideology Yes, because now your would-be customers are on a race to find that product on Amazon or elsewhere for cheaper, there is no brand loyalty, there is no brand recognition, there is no social media adherence, there is nothing except “where else can I find this cheaper and faster. Scared? You should be, and this is one of the biggest fails in the industry, businesses who start on the premise of pushing garments cheaper, faster Back to brand fashion photography, this is the highest level of apparel and garment on-model photography in the business, this is the realm of expensive agencies with rosters of their experts on your payroll. For a very good reason, billions of dollars

You may not be a brand now, but do not neglect creating the framework, and understand the structure of how you position your photographs to sell your clothing, the first impression the customers get from visiting your site should be your hero shot, your avatar, your iconic different from everyone else image. Impression is the scent of your brand, that is what customers remember you by, not any particular image but the impression of all your brand images combined I love working with agencies because they bring very valuable resources and talent to the table, and I equally enjoy brainstorming, executing and shooting branding shots for my clients one-on-one. Brand photography requires understanding the pedigree of the brand, recognizing the previous images and their message, you cannot jump from branch to branch. These are the most expensive fashion shots, they take the most time and talent to create, and these branding images are certainly a team effort. However these images last the longest, produce the highest impression and have the most gravitas