Shping is an innovative, shopper-marketing ecosystem which avails participating brands, companies and organisations the opportunity to reward shoppers who use the Shping App with a new cryptocurrency called Shping Coin. When users scan product barcodes with the App, they get to reveal useful information, contribute to product reviews, or activate actions set by brands to unlock more Shping Coins. Shping offers companies a new way to market to shoppers at the critical point of purchase while enabling brands to gather analytics which will help inform their strategic marketing and product promotional decisions. Shping is making shopping a smarter, safer and more rewarding experience for all.