Somehow the Walt Disney Co. managed to convince the parents of one-third of America’s babies to spend $200 million a year on Baby Einstein videos. The tapes were supposed to smarten kids up, but watching TV from ages 1-3 could actually cause attention problems. Under pressure, Disney is now offering refunds.

Your little monster might have the disposition of a flea, but at least you can get your $15.99 back.

Americans used to be outraged by the idea of marketing to kids, but then they started buying their pint-sized consumers everything in sight. Disney has obviously had great success selling things to children, but recruiting customers right out of the womb? That takes some chutzpah. — PZS