New York (CNN Business) At 2:24 p.m. ET, TMZ posted the story that stunned the world on Sunday: Basketball legend Kobe Bryant, at the age of 41, had died in a California helicopter crash.

The tectonic news, which the celebrity-gossip website was first to report, swept the nation as other news organizations quickly confirmed the story.

It also upset police who suggested the speed in which TMZ had reported the news -- a little more than an hour after police said they received reports of a downed aircraft -- outpaced that of officers who were seeking to notify the family members of victims.

During a press conference, Los Angeles County Sheriff Alex Villanueva took a swipe at the website when explaining to reporters why he would not yet confirm the identities of those who were aboard the helicopter when it crashed.

"It would be extremely disrespectful to understand that your loved one ... perished and you learn about it from TMZ," Villanueva said. "That is just wholly inappropriate."

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