As a leading online sportsbook, Sportsbet.io is spreading cryptocurrency to the masses. Targetting Bitcoin, the company has sponsored the Bitcoin logo (₿) on the jerseys of the Watford Football Club.

Watford FC players will have the ₿ (Bitcoin) logo on their sleeves. Here is how it looks:

A Strategic Marketing & Branding Approach

This isn’t an accidental move. In the past, Sportsbet has been clear about its marketing strategy. It doesn’t want to be another nameless sportsbook following the trend. With this logo-on-the-jersey move, the company is clearly strenghtening its brand and presence online.

In its press release, Sportsbet considers this campaign an “educational” effort.

While there are several betting sites, Sportsbet has gained popularity in no time. It uses combination of sports, casino games, and various betting possibilities (via Bitcoin). On the tech front, Sportsbet is also adding several new features and improving the user experience on low-end devices with slower interet connectivity.

Note: Sportsbet.io has a 3-year partnership with Watford football club. It is also now the first blockchain company to get the Bitcoin logo on any premier league shirt.

There’s A Contest Too: Signed Jerseys + Free Bitcoins

As part of the campaign, and to create awareness around Bitcoin, the company has several promotions:

Twitter contest: Stand a chance to earn a signed jersey and 5*2m₿ (around $100). Details here.

Website contest: Stand a chance to win 1 BTC. Details here

To be eligible, both the contest requires you to create a Sportsbet.io account and make a deposit (atleast one deposit) of any currency.