Google announced its subscription streaming service, Google Play Music All Access (wow that's a mouthful), at Google I/O Wednesday. It's all about harnessing the power of Google to provide you with stellar music recommendations, on your phone, tablet, or on the web.

All Access provides you with music recommendations, including curated playlists from Google's music editors. Google's Chris Yerga calls it "radio without rules." Anything you see onscreen, you can immediately start playing. And if there's anything you don't like, you just swipe it away.

Listen Now, an aspect of Google Play Music, integrates millions of tracks music from All Access and your personal music library.

All Access is rolling out today for $9.99/month with a 30-day free trial. If you sign up by June 30, though, you can get the service for a discounted rate of $7.99/month.