Wew lad.

If you thought America’s most popular “hate symbol” Pepe the Frog was a meme that stirred the pot…

…just wait until you get a load of this.

Yes, friendos, it’s time to buckle up for another wild ride. And this one’s going to be a little bit bumpy folks—you have been warned.

Meet Moon Man: The Most Offensive / Hateful / Bigoted / Blatantly Racist Meme Ever Conceived

Now, I’m not trying to hone in on Buzzfeed’s turf with that headline, I’m just telling it like it is. Pepe was and still remains a “universal” meme. He can be utilized to convey teenage angst just as easily as he’s used to propagate all kinds of “hateful” ideologies.

But as the video above demonstrates, Moon Man is not a “universal” meme. Moon Man is not what you decide to make of him. His personality and purpose are very…deliberate. He’s a brutally upfront racist, fascist, bigot, anti-Semite, misogynist, and more.

Yes, while the biased liberal media had to fight tooth-and-nail to frame Pepe as a white supremacist symbol, Moon Man is, without a doubt, already there.

The Strangest Thing About The Moon Man Meme (Besides The Whole Outspoken Ethnic Cleansing Thing)

Moon Man is actually not a very good (as in functional) meme, all things considered.

Remember, a good meme is one with the potential to go viral. Good memes are able to resonate with huge numbers of people and therefore explode in popularity, spreading exponentially throughout the zeitgeist of society.

It certainly doesn’t seem like Moon Man and his violent, racist rhetoric will be sweeping through the population at large anytime soon. As things are now, I definitely can’t see industrious neckbeards on Facebook shilling t-shirts with THIS printed on them:

No, a meme the likes of Moon Man can only prosper within the most secluded, underground, anti-mainstream corners of the present-day Internet.

Meaning…here we have a meme that rejects being memed. Interesting. Tuck that one away for later.

How An Obscure McDonald’s Mascot Came To Be An Equally Obscure Hate Symbol On The Internet

This is really more knowyourmeme’s territory so I’ll keep it short.

Moon Man came into being as a McDonald’s mascot during the 80’s. One of his purposes was to advertise the fast food chain’s late night operating hours, thus the crescent moon head.

Around 2009 people started using the now-abandoned character as an over-the-top racist caricature online (perhaps simply because he somewhat resembles a hooded Klansman). It caught on and stuck within certain underground internet venues. Badda-bing badda-boom. A meme is born. Moving on.

BUT WAIT—one very peculiar thing about THIS meme (besides everything else, I mean).

He talks.

Think about it. Pepe the Frog. The troll face. Doge. All of them are silent pictures. Memes are inherently a visual medium, but Moon Man breaks the mold. Moon Man’s reach has grown primarily through his voice as a parody rap artist on YouTube.

A vocal meme. Hmmmm. Another important point to take with you. Especially now, as we plunge into the crux of this theory…

Moon Man Might Be The Memetic Avatar of Thoth: Ancient Egyptian God of Wisdom

Stay with me here.

I know, I know. It doesn’t sound very reasonable. Where in the world is the wisdom in everything Moon Man appears to stand for (hatred, bigotry, and bloodshed)?

We’ll get to that. It’ll all come together in a round-about way, trust me. Because Thoth—the deity we’re dealing with here—is by nature,a very round-about god.

Let’s break this theory down. First, a few things you need to know about Thoth:

“Thoth was usually depicted as an ibis headed man or as a full ibis, or with the face of a dog-headed baboon and the body of a man or, again, as a full dog-headed baboon. The ibis, it is thought, had a crescent shaped beak, linking the bird to the moon.” …”[Thoth] was the ‘One who Made Calculations Concerning the Heavens, the Stars and the Earth’, the ‘Reckoner of Times and of Seasons‘, the one who ‘Measured out the Heavens and Planned the Earth‘. He was ‘He who Balances‘, the ‘God of the Equilibrium‘ and ‘Master of the Balance‘. ‘The Lord of the Divine Body’, ‘Scribe of the Company of the Gods’, the ‘Voice of Ra‘, the ‘Author of Every Work on Every Branch of Knowledge, Both Human and Divine’, he who understood ‘all that is hidden under the heavenly vault’. Thoth was not just a scribe and friend to the gods, but central to order – ma’at – both in Egypt and in the Duat. He was ‘He who Reckons the Heavens, the Counter of the Stars and the Measurer of the Earth’. He was most certainly a major god to the ancient Egyptian peoples.” -Excerpts from the article “Thoth, God of the Moon, Magic and Writing” © Caroline Seawright

Okay, so both Moon Man and Thoth:

Are associated with the moon

Have a crescent moon aspect to their heads

Deal with words and vocalizing

Are “judgement day” figures who lay down the law and establish an order

Remember, too, how we learned that Moon Man is a meme who rejects being memed? Well according to many interpretations of ancient Egyptian religion, Thoth was a god who largely rejected being worshiped.

Indeed, Thoth is actually the Egyptian equivalent of the Greek god Hermes. Hermes was known as the “messenger of the gods,” and he’s a deity whose origins are believed to stem from the (human) esoteric philosopher, Hermes Trismegistus.

And a crucial cornerstone of Hermetic philosophy are the age old proverbs:

Pearls before swine.

and:

Milk for babes. Meat for men.

In other words, you can never shove wisdom down people’s throats. Hermes realized that the masses would rather live in ignorant bliss than be forced to accept the often “unpleasant truths” that he espoused.

Today, many underground Internet venues—particularly those prone to posting Moon Man memes—refer to their own unpleasant truths about the world as “redpills.” It’s a dichotomy taken from The Matrix. The sleeping masses Hermes referred to as “babes” and “swine” would be today’s “bluepilled” majority. The enlightened few are those who have swallowed the “redpills.”

So what are these redpills? They come in as many subtle variations as there are individual communities on the Internet. One forum’s redpill is another imageboard’s nonsense, and vice versa and so on. But in general, here are a few of these modern “unpleasant truths” that are widely accepted in underground, right-leaning subcultures:

All peoples are not created equal, and “race” is not just skin deep. Different ethnic genepools tend to produce different strengths and weaknesses, both physically and mentally.

Likewise, the genders are not created equal and men and women are not differentiated merely by their genitals. Women, for example, tend to harbor a natural nurturing instinct that most men lack. Men tend to harbor a drive to build and conquer that most women can’t relate to. Both of these natural tendencies have been diverted by modern day culture–and to both sex’s detriment.

Diversity is not an asset, but a weakness. Multiculturalism is a failed experiment, as evidenced by the mass migration going on in Europe right now. Certain cultures and ethnicities may simply never get along, and there’s nothing wrong with that. Forcing multiculturalism on a nation benefits nobody but a select few 1%–the upper crust of society who’s wealth and status shelters them from all of mass migration’s terrible consequences.

NOW. I am not saying whether I personally agree or disagree with any of the “redpills” described above. I am merely presenting a very condensed version of the cases. But these days, you’re not allowed to even do that much without instantly being labeled a hateful bigot, are you?

And therein lies the bone that Thoth has to pick with our society. And that leads us back to how Moon Man plays into all of this.

The Left Is Actively “Memeing” Moon Man Into Power, Not the Right, And They Should Probably Stop

It’s well known that many facist/nazi/skinheads aren’t born into the clique. They get pushed towards the radical right one little nudge at a time.

A lot of the those nudges are just unfortunate, coincidental confirmation biases. A person somehow gets it into their head that all black men are thieves, and then their bike happens to get stolen by a black man. Their assumption then calcifies into something more certain. Sad! But all too common with human nature.

But then, often times—and especially these days—those “nudges” are of a much different nature. They’re actually nudgebacks: explosive reactions from the radical left over a person daring to ask a question, or to put forth an opinion that challenges the mainstream “progressive” status quo in any way.

I’ll give you some examples.

When the mass media espouses the notion of “white privilege,” thousands of white men that were born into and still reside in poverty raise their eyebrows and think, So what happened to my slice of that privilege pie? But should they dare to vocalize that thought, the far left shuts them down with an instant, trigger-ready response:

Shut the fuck up you fucking racist.

…In a manner of words.

Or when an European citizen expresses the fear of seeing their region’s unique heritage swallowed up and lost among a sea of Islamic refugees:

Shut the fuck up you fucking racist.

Or when a southern citizen of the United States firmly decrees they’re not a racist, but that they fly a confederate flag in their yard because it holds a certain meaning to them beyond its widespread association with slavery:

Shut the fuck up you fucking racist. And take that racist flag down this instant.

I think you get the point.

As the great psychologist and speaker Jordan Peterson has said (paraphrasing here, and btw everybody ought to make the time to sit through this amazing podcast in it’s entirety): silencing discussion doesn’t make it go away. It just makes the people trying to have that discussion silent. Silent and resentful. And eventually those people stop trying to come to a solution through discussion. And then they resort to action.

And when a person’s been nudged all the way into extremism, those actions can be really, really terrible. That’s true for either end of the political spectrum.

I propose that Moon Man is Thoth’s memetic caricature of that reality. He represents a “redpilled” person that’s been driven into madness by the far left’s oppressive thought-police mentality. His mere questions were only welcome in the most radical of right-wing circles, so that’s exactly what he came to be. He represents all the exact ad hominem attacks that cultural Marxists so freely use to shutdown any argument against them. Racist. Sexist. Bigot. Nazi. Violent fascist monster.

I think that Moon Man’s conception as a meme, along with his recent spike in popularity (within certain niche circles of course) could be Thoth’s round-about warning to our intensely divided society. It’s the old god of wisdom telling us, “Guys, get your shit together or we’re going to be seeing a lot more of this in the near future. Stop what you’re doing right now and establish a balance.”

As the “scribe of the gods” and ultimate keeper of history, Thoth is a very appropriate figure to deliver that message to us. Thoth knows we’ve been here before. Thoth has seen the terrors that unfold in response to aggressive Marxist takeover of mainstream opinion. And he’s seen the bloody, violent, monstrous “sleeping dragon” counter-surge that wakes up at the last second to fight back. He’s asking us to change our ways before it comes to that.

Gaps In The Tapestry

There’s no question that the case for Moonman and Thoth is a little more…reachy…than the ironclad case for Pepe and Kek. It’s just a theory, folks. My hope is that the good lads on /pol/ and beyond will either run with this foundation to build a more compelling case, or render the idea utterly BTFO so we can all move on with our lives.

As a jumping off point, here are a few connections of interest that I’ve yet to tie into everything:

Absolute Madman: is a popular saying on /pol/, used primarily when a public figure brazenly defies the liberal establishment. Moon Man is literally a lunatic.

is a popular saying on /pol/, used primarily when a public figure brazenly defies the liberal establishment. Moon Man is literally a lunatic. Thot Patrol: There’s a concept in Kekism that the popular slang term “cuck” helped usher in Kek. The same ironic logic could also apply to the popular slang term “thot” ushering in Thoth. THOT is an acronym for “That Hoe Over There.” It’s very much the feminine equivalent to “cuck” (date a “thot” if you want to get “cucked”). This also relates back to a very controversial redpill on women’s sexuality and the need to keep it in check to maintain the moral fabric of society. As a “ghetto” slang word, thot is also a tip of the hat to Moon Man’s memetic origins as a parody rapper. The rap genre as a whole is considered very “redpilled,” and many straight-talking rap artists are held in high regard within right-leaning “misogynist” circles. EVEN WEIRDER: there’s a rap song out there called “Thot 101” that was released in 2014. The name of the artist behind it just happens to be “Moon.” This rapper has no direct associations to the memeosphere or far right that I’m aware of.

There’s a concept in Kekism that the popular slang term “cuck” helped usher in Kek. The same ironic logic could also apply to the popular slang term “thot” ushering in Thoth. THOT is an acronym for “That Hoe Over There.” It’s very much the feminine equivalent to “cuck” (date a “thot” if you want to get “cucked”). This also relates back to a very controversial redpill on women’s sexuality and the need to keep it in check to maintain the moral fabric of society. As a “ghetto” slang word, thot is also a tip of the hat to Moon Man’s memetic origins as a parody rapper. The rap genre as a whole is considered very “redpilled,” and many straight-talking rap artists are held in high regard within right-leaning “misogynist” circles. Regenerating a Degenerate Culture: One major ancient Egyptian myth around Thoth concerns how he restored the eye of Horus. This could be a connection with the redpilled belief that our society has become absolutely blinded to the more uncomfortable aspects of reality.

One major ancient Egyptian myth around Thoth concerns how he restored the eye of Horus. This could be a connection with the redpilled belief that our society has become absolutely blinded to the more uncomfortable aspects of reality. Sequence of Emergence: In Egyptian mythology, Heket (Kek’s female aspect) is described as the “herald” (precursor) to Thoth. In memetics, Pepe the Frog may likewise be the herald to Moon Man. Perhaps Kek emerged to bring about the primordial chaos needed to shake up our society, and now Thoth is manifesting to keep it all in check.

In Egyptian mythology, Heket (Kek’s female aspect) is described as the “herald” (precursor) to Thoth. In memetics, Pepe the Frog may likewise be the herald to Moon Man. Perhaps Kek emerged to bring about the primordial chaos needed to shake up our society, and now Thoth is manifesting to keep it all in check. Sequence of Digits: Kek was the god of repeating digits, but imageboard culture has decided that Thoth’s thing is palindromic numbers (like 11229892211). PERHAPS this stems from Hermes Trigmegistus’s (in)famous “master key of wisdom” that states: “AS ABOVE, SO BELOW. AS WITHIN, SO WITHOUT.” A palindrome literally spells out that principle.

Kek was the god of repeating digits, but imageboard culture has decided that Thoth’s thing is palindromic numbers (like 11229892211).

There’s still a lot of work to be done here. How does the baboon (Thoth’s other favored form apart from the ibris-headed man) fit into all of this? How can anybody within the moderate right possibly heed Thoth’s warning, anyway? Surely the far left will only seize upon this meme for further ammunition to demonize us all. Could that be the point? What “wisdom” are we possibly not seeing here?

No doubt that we’ll discover some answers to these questions as meme magicians around the net begin to examine this deity. Just as the Shadilay song wasn’t discovered until people were already working with Pepe as an avatar of Kek, we may not discover all the synchro-mystical details surrounding Moon Man until we have lots of eyeballs looking at him through the lens of Thoth.

So until more answers emerge, Shadilay my brothers. Praise the almighty Kek…but Heed the all-knowing Thoth.

NOTE: This piece was kicked off and written in collaboration with an anonymous Moon Man expert who deserves full credit for calling this matter to my attention with some extremely compelling memetic connections. You can keep up-to-date with his developing theory by following him on twitter.

FINAL NOTE: Before the accusations come (t)rolling in, I–the humble proctor of this site–am not a hateful person and do not personally endorse hatred towards anyone in any form. If that’s somehow your current impression, I challenge you to read my book all the way through, and then to come back and tell me that you truly believe I’m a person with hatred in their heart.

FINAL FINAL NOTE: And if you honestly can’t laugh at the complete and utter absurdity of the whole Moon Man meme on at least SOME level, I highly recommend this prayer for invoking Kek’s unflinching levity (and check out the new site site while you’re there. Pretty aesthetic, huh? Big things coming soon, folks. Lots of light on that horizon).