In Brief

If you honestly have nothing better to do on a weekend, get a group of linguists and semioticians in the same room. The former camp will argue how language is the bedrock of human communication, while the latter will stir the pot about how signs and signified meanings are actually the real root of discourse. Of course, if the above doesn’t sound like much fun to you, then just consider this one statement: the important point is to understand just how interconnected language and images are today.

While so many consider images to be just pictures that appear on our smartphones, 3-D screens, or computer screens, you might be shocked to know just how much language helps build those images. Script and image are now firmly joined at the hip in today’s modern world.

This might be an even bigger shock for online business pros. And it might be beneficial to these pros to understand how certain kinds of language are integral to a well-functioning, visually represented online business. But before you start thinking that this will be a difficult college course in language, know that it’s not; it’s just a matter of online business pros understanding what language is important for online business success and how to use it effectively.

Linguistically Speaking

In essence, your knowledge of Internet business language is part of your corporate identity development. Your words will speak for themselves, both indirectly and directly, to represent your business in the best possible light. Therefore, the words you use have to be the best they can be.

A good place to start is through content copywriting services. The portions of text you use for your online pages have to be top-notch. This means precise, to-the-point, well-written and edited copy that showcases the best of your business. Sure, clients will see your fancy graphics on your web site, but it’s what they read that will entice them.

Your next linguistic knowledge base will come from understanding optimization, especially landing page optimization. Online business pros need to understand this concept in order for their Web material to be found through online searches by prospective clients—and this again comes down to choosing the right words. Clients will type certain words into online interfaces to see what pops up in the search engine. You want your web site to be right at the top of that page, and you can get it there by using a simple keyword tool program to find the right keywords for your business. You then have to include these keywords in your business’ landing page copy and throughout the site, which will allow your business to be found online, thus increasing your client traffic possibilities.

If you’re doing promo work like newsletter and catalogue design, your content in these materials needs to be in top order, too. Linguistically speaking, you have to make sure your content reads well enough to sell your products effectively. Words can be your most effective business tool, so it’s best to not underestimate them here.

Walking the Walk

When it comes to language, to quote a cliché, you might “talk the talk, but can you walk the walk?” That is to say that while you might have the right ideas for the words you want, you need to also be able to bring them to life on your web pages. Getting educated in web site design ideas and tips to better improve your landing page optimization potential, or even consulting some content copywriting services, can help.

What it comes down to is this: if you want to write the script for success in online business, there are tons of resources that can help you choose the right words that will build up your business’ image for success.

To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at info@numerounoweb.com.