Ex-Gay Watch reports on a secret meeting held at Exodus International this month:

The subject was quite simply how to keep Exodus International from social and financial oblivion. In attendance were Exodus leadership, prominent religious leaders (such as Gabe Lyons) and lay people. The latter were mostly those who once counted themselves in the ex-gay camp but now are either in the process of changing their views or are fully gay affirming.

The meeting, called by President Alan Chambers, was a "Hail Mary" as the group seeks to climb out of seemingly insurmountable debt:

Three years ago, Exodus purchased a building for a little over $1.1 Million. This was at the height of the real estate bubble and it’s value must have decreased significantly since. While they seem to have shed as many of their obligations as possible, debt service for that building must be a great draw on their meager resources. According to IRS documents, they burned through $200,000 of their savings in 2010 alone. In short, if they continue on their current trajectory, there seems little doubt that Exodus will fold in the near future.

Knowing this, Chambers called the New York meeting together and posed the question, “how can we save Exodus?” Unfortunately for those of us who might have a glimmer of hope to the contrary, this plea does not seem to be based on any deep, inner change of heart or ideology.

Ex-Gay Watch says to look out in the months ahead for a re-branding intended to look spontaneous.

Exclusive: Secret Conference Held to ‘Save Exodus International’ from Ruin [ex-gay watch]