Together with US-based luggage manufacturer and retailer Samsonite, Cappasity conducted an extensive study of over 37,000 customer interactions with 3D product images on the company’s website.

The data for the resulting report was collected with the help of Cappasity.AI, a tool for 3D analytics. It tracks how customers interact with 3D imagery, calculates the time spent on the interaction, detects zoom-in points and the most popular angles. Cappasity.AI provides marketers with a unique insight into their customers’ preferences to improve product visualization and run more effective marketing campaigns.

“The results are surprising.” says Kosta Popov, CEO of Cappasity. “Some of them offer counterintuitive insights, which presents Samsonite with the great opportunity to shift gears and find new approaches for a better shopping experience.”

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