SEO vs. SEM?

Search Marketing:-

Search Marketing relates to any Strategy that helps a brand to get attention by showing on Search Engine results pages (SERPs). It includes efforts to get higher rankings and increase search visibility therefore you'll drive additional traffic to a web site or specific WebPages.

There are 2 major classes among search marketing:

1-SEM, that uses PAID ways to seem in search.

2-SEO, that uses ORGANIC ways to seem in search.

“The Main Difference is that SEM is totally Paid Strategy and SEO is Free and Organic.”

(1). SEM (Search Engine Marketing):- It is the process of gaining website traffic by purchasing ads on Search Engines.

SEM Platforms:- Google Ads

Bing Ads

Yahoo: Search ads

SEM is a form of internet marketing that involves the Promotion of Websites by increasing

their visibility in Search Engine Result Pages (SERPs) primarily through paid Advertising.

(2). SEO (Search Engine Optimization):- It is the process of getting traffic from the “free”, “organic” or “natural” Search results on Search Engines.

SEO is comprised of two different activities:-

On-Page SEO includes: Put Selective keyword naturally into title tags, Meta descriptions, heading tags, alt text, etc. Put Keywords in URLs to make URLs friendly to Search Engines as well as to Users. Increase Social Connectivity and Activity. Optimized Page - Load time. And much more!

