SM Entertainment will form partnership with ESteem Model Agency

In February 2014, the renowned YG Entertainment formed a partnership with K Plus, rebranding the name as YGKplus. Models such as Nam Joohyuk, Jang Kiyong, and Hyoni Kang have gained popularity through this partnership by featuring in works with YG artists. YGKplus now has nearly 150 models under its wing.

Two years later, SM Entertainment has followed suit and partnered with another of Korea’s major modeling companies, ESteem. ESteem is home to several well-known models such as Ahn Jaehyun, Cho Minho, Jung Hoyeon, and Lee Cheolwoo. We should expect to see future collaborations between SM artists and ESteem models!

News via SMTOWN