HTC is said to be readying the next generation of the HTC One, which will keep the same simple moniker but offer up a larger display and a camera with a so-called “twin-sensor” rear-facing camera, according to Bloomberg (via Verge). The screen will be at least 5-inches diagonally, which is slightly larger than the existing 4.7-inch HTC One, but overall the design will resemble that of its predecessor.

I’m feeling conflicted about this new device: On the one hand, the HTC One is easily one of the top three best Android phones of 2013; on the other, it’s clear that the HTC One didn’t do much to turn around HTC’s flagging fortunes, despite the extremely positive reception it had among press and the few people who did buy one.

Still, maybe a year of positive press and hype associated with the HTC One name will help the Taiwanese company move more units this time around, paired with a bigger screen (which seems to be high on customer want lists) as well as this improved camera, which is said to offer better focus performance, improved depth of field and better image quality overall, according to Bloomberg’s source.

As sad is it to say, HTC doesn’t need another smartphone that appeals to the connoisseur crowd: It needs a runaway mass-market success. They did great work with the HTC One, but sticking close to the original design in this case does mean they run the risk of shipping another beloved but mostly ignored device.