Valentine’s Day — you either love it or hate it. One thing you probably never expected to think about on that day was abortion. Believe it or not, Planned Parenthood has found a way to market their trademark service on a day meant to celebrate love.

House Democrat Leader Nancy Pelosi started a hashtag — #WhatWomenNeed — in celebration of Valentine’s Day. That’s where things started to go South. Liberal politicians used the hash tag and pre-designed, heart-filled sign with a blank message area, to promote ideas like increasing the minimum wage.

Planned Parenthood President Cecile Richards took it to another level when she promoted a Vine video on Twitter advocating that #WhatWomenNeed for Valentine’s Day are “safe and legal abortions.”

In case you didn’t know, Planned Parenthood doesn’t have a great track record. While they try to downplay their abortion service, it’s actually a huge part of their business. In fact, last year alone — according to their own annual report, they performed 333,964 abortions. Oh and did I mention they received 45 percent of their revenues from taxpayer-funded government sources during the 2011–2012 fiscal year?

Sarah Torre, a policy analyst at The Heritage Foundation, said, “Planned Parenthood regularly opposes commonsense laws that would protect women and children from abortion’s harms. They have been accused of neglecting the health and safety of patients and resisting efforts to improve safety standards…Women want and deserve more.”

Don’t take it from me, read what Casey Mattox of Alliance Defending Freedom wrote in 2012:

Last year the Board of Health issued emergency regulations, over the strenuous objection of Virginia Planned Parenthood, requiring health inspections of Virginia abortion clinics for the first time in two decades. As a result, initial announced inspections of abortion clinics were performed this year and the reports have been obtained by the Virginia Family Foundation via a Freedom of Information request. As Victoria Cobb, President of VFF put it, “Some of this is just horrific.” The Commissioner of Health reported that every one of the nine abortion clinics inspected had some deficiency. These included the remains of unborn children and blood frozen to the bottom of freezers, sponges that were used to clean surgical implements for a full week without being changed—yes, the same sponge was used over and over and over for a week—and abortion clinic staff that admitted not knowing which instruments were clean and which were dirty. And the evidence keeps growing, 80 violations in just 9 clinics. Again, these were not random inspections. The abortion clinics knew the inspectors were coming.

Pushing abortion on Valentine’s Day is a disgusting marketing ploy — some might say, the opposite of love. I read a beautiful essay on Tumblr this week and wanted to share a bit of it with you here:

As I lay here in this bed, ready to give my life for the child inside of me right now, it isn’t just because its my child. It’s because it is a human being. I am willing to die for an underdeveloped, dependent and inconvenient human being, because that human is my equal. You are my equal, your child is my equal, and I don’t have it in me to view my life as more valuable then anyone else’s. I can’t use any reason to take an innocent human being, dehumanize it, and place it under me. And I don’t want to.

Want a Valentine’s Day message of love? You got one in the paragraph above.