Who We Are iFred’s mission is to shine a positive light on mental health and eliminate stigma through prevention, research and education. iFred is creating a shift in society’s negative perception of the disease through positive imagery, rebranding, celebrity engagement, cause marketing campaigns, and establishing the sunflower and color yellow as the international symbols for hope. iFred also created the first ever program to teach hope, based on research it is a teachable skill.

What We Do iFred is creating a shift in society’s negative perception of depression through positive imagery and branding-establishing the sunflower and color yellow as the international symbols of hope for depression. To further its mission, iFred engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about support and treatment for depression.





