Challenge: Territorio de Zaguates is a non profit organization dedicated to rescuing abandoned dogs. The problem is that while the interest in dog rescuing grows, the number of adoptions doesn't. This happens because 94% of the rescued dogs are mixed breeds and when it comes down to choosing a pet, they are considered less valuable compared to those purebreds.

Insight: But, what could be more valuable than a dog, that because of its mixs, is like no other?