In what's become a troubling trend of deadly self-obsession, yet another animal has lost her life for no other reason than to serve as a prop in people's vain photos.

Disturbing footage has emerged showing the moment a group of beachgoers in the Dominican Republic eagerly set aside their better judgment at the expense of a living thing. In the video, reportedly taken near the Hard Rock Hotel & Casino in Punta Cana, seven men are seen racing into the surf to drag a large blue shark back to shore.

To make matters worse, lifeguards from the hotel were among those involved - going as far as inserting a life preserver into the dying shark's mouth while tourists looked on.