1. Hire a professional

It is easy to see the amount of energy spent on hotel photos by the quality of the images presented on your website. I don’t mean megapixels, I mean the amount of care that went into composing each of the photos you present of your property to your potential guests. Since this is the first impression your clients will have of your venue, it is worth bringing in a professional rather than taking a few snaps with your cell phone.

2. Get the rights right

When hiring a photographer, be sure you get the rights to use your images and to distribute them for use by third parties. Several hotels have sent me to the photographer, only to have the photographer ask for a fee to use the hotel’s photos. It is hard out there for artists and they’ve got to be compensated for their work, but a website promoting your venue shouldn’t be footing the bill. Pay your photographer enough for them to allow you to do what you want with the images later on.