A familiar name will be etched onto the side of the BMC soon.

The Bayview Drive facility will be renamed Sadlon Arena. On Nov. 25, council approved a 10-year, $1.7-million naming-rights offer from Paul Sadlon Motors.

As part of the agreement, Sadlon Arena will appear on all signage on the property.

“As a business leader in Barrie since 1971, my family is proud to be continuing our legacy of giving back to our community in such a prominent way,” Paul Sadlon Sr. said in a statement.

The 110,000-square-foot arena is home to the Ontario Hockey League's Barrie Colts.

This agreement comes after a lengthy effort by the city to rename the facility.

Naming rights were first negotiated in 1994. The city received a nine-acre, $1-million parcel of land from Molson Canada in exchange for those rights.

However, when Molson Coors declined the opportunity to secure the naming rights on the BMC in 2018, the city began looking for another sponsor. Staff reached a draft 25-year, $2-million agreement with Paul Sadlon Motors that June, but councillors failed to accept the offer.

Then, earlier this fall, city councillors referred a proposed 10-year, $1.65-million offer from recreational-vehicle superstore chain CampMart back to staff for further review.

Recently, Simcoe.com obtained a copy of an August 2019 letter from Molson Coors Canada in which it formally called for the municipality, the Colts and the team’s parent company, Horsepower Sports and Entertainment Group, to remove all Molson references from the arena. In the letter, Molson asked for its name to be stripped from all interior branding, including tap handles and seat covers, and areas around the exterior of the property such as the main lettering atop the building and way-finding signage.