GENDER illusionists, emerging artists, DJs, musicians and live bands will be a part of a reinvigoration of the Imperial Hotel in Erskineville when new management takes over the iconic pub.

The team behind Spice Cellar in Sydney’s CBD, Spice Group International, will take charge of the pub in April.

It is aiming to embrace the rich history of the hotel, including its starring role in the film Priscilla — Queen of the Desert, with drag and burlesque to be performed there.

media_camera Actors (L-R) Guy Pearce, Terence Stamp and Hugo Weaving in a scene from 1994 film 'The Adventures of Priscilla, Queen of the Desert'.

Founder of Spice and co-owner Murat Kilic said there will not be any monumental changes to start with, but a refinement of product offerings, better sound systems and striking entertainment throughout the venue.

“We are keen to broaden the entertainment and F & B offerings immediately and are very excited about working with the LGBTI and local communities to optimise the wonderful melting pot of diversity that is the Imperial Hotel Erskineville,” he said.

A restyling of the venue will be done in stages to create a series of distinct spaces within the landmark building, drawing upon the arts community, while also using an accomplished design and construction team.

media_camera Shawn Bollocks with Min Brown aka Sovryn Buckles.

The three areas will include The Lounge at street level, which will highlight live entertainment and signature cocktails, The Imperial Bar, which will be a casual social hub, and the Basement Club, where the Spice Cellar will be relocated.

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Mr Kilic said the existing location for the Spice Cellar Martin Place became too small.

“Since its inception in 2004 music brand SPICE has changed venues nine times, with evolution and change being a core part of our growth,” he said.

“We are definitely at a point where a bigger location is needed due to demand in our music scene and the Imperial Hotel Erskineville provides the perfect location for our next chapter.”