



A new partnership between Coinbase and one of the industry’s largest cryptocurrencies by market cap, Stellar, will result in rewards for users that watch educational cryptocurrency videos. Users will receive up to $50 USD worth of digital assets each, up to a maximum of $10 million USD for the entire promotion.





This is far from the first promotion of its kind to enter the industry in recent years. Stellar itself launched a similar offering with Blockchain.com mere months ago. If anything, this move is part of a broader trend in which projects are trying to not only attract users, but also potentially educate them about cryptocurrencies along the way.

Stellar gives away another 1% of its maximum supply





To contextualize Stellar issuing one billion Lumens (XLM) in this promotion, it helps to consider that a total of 100 billion Lumens were created at the network’s genesis.





Stellar is issuing 1% of this total supply for the purpose of its partnership with Coinbase Earn. To date, there is a total of around 19 billion XLM tokens in circulation. Across the team’s distribution efforts, more than 8.65 billion XLM have been given away thus far.





Much in the same way as cryptocurrencies like Bitcoin, XLM has its own a maximum supply cap. Unlike Bitcoin, however, XLM tokens are distributed in a very specific way. According to Stellar’s website, 50% of the total 100 billion tokens will be given to users who sign up through invitation links. 25% will be given to partners, 20% will be given to holders of Bitcoin and XRP, and 5% will remain reserved for Stellar.org’s operational expenses.

What Stellar stands to gain





Generally, airdrops and free distribution models are a way of getting digital assets into the hands of a wider number of users. LongHash previously covered the differences between effective and ineffective airdrops. Usually, a successful promotion should bring in enough users to justify the increased supply.





Through Stellar’s new partnership with Coinbase Earn, users have to sign up with Coinbase in order to get started. From there, they can receive $2 USD worth of XLM for each of the five educational videos they watch about Stellar. The total running time for all five videos is around 13 minutes.





To earn an additional $40 USD worth of XLM, users can invite four friends to join Coinbase Earn (receiving $10 USD for each person that completes a lesson).





In theory at least, this promotion could translate to up to one million potential users who not only hold some XLM, but have also watched educational videos on how it works.For context, findings showed that the Stellar.org domain had around 347,000 total monthly visits in January 2019.





Overall, XLM is the fourth token to be offered as a reward through the Coinbase Earn program, which launched in December of last year. Other courses offered $3 USD worth of 0x (ZRZ), $10 worth of Basic Attention Token (BAT), and $3 worth of Zcash (ZEC).







