Today is a big day for us. It marks the beginning of a few things for HODINKEE, and in this letter, I want to explain of all them so that you, our reader, understands them completely. Let's get right into it.

In March of 2012, we launched a small e-commerce shop selling the straps, pouches, and rolls that I had been using myself for many years. We were the very first to sell straps such as this online, anywhere. And I did it out of my one-bedroom apartment in New York City, fulfilling every single order myself, while still a full-time graduate student. The response was overwhelming, and its success was one of the reasons I was then able to hire our first employees (who subsequently have brought you the likes of amazing, world-class features like The Road to Basel, Bring A Loupe, and Talking Watches).