A California lawmaker has proposed a statewide measure to ban retailers from accepting coupons that lower the price of tobacco products.

It follows California this month more than doubling the tax on cigarettes.

The legislation, proposed by California Assemblyman Kevin McCarty (D-Sacramento), would prohibit the redemption of all coupons and promotional discounts for tobacco products.

"California has led the nation in its fight against tobacco by enacting some of the strongest anti-tobacco laws on the books," said McCarty in a release. "Sadly, the tobacco industry continues to trick customers into becoming long-term addicts by artificially lowering the price of tobacco products."