Samsung has put the Galaxy Note 7 behind it and is ready to take the financial hit but the fallout from the entire crisis isn’t just limited to these two things. The company’s brand value has been significantly dented and consumer confidence has fallen in its products as well. It not entirely impossible that Samsung phone owners might want to jump ship to another manufacturer, a recent survey conducted by e-commerce company Branding Brand shows that almost 40 percent of people surveyed were open to jumping ship.

More than 1,000 Samsung phone owners were surveyed right after the company announced that it was killing the Galaxy Note 7 due to battery-related fires. 40 percent of those who took part in this survey say that they won’t buy another smartphone from Samsung. Branding Brand has noticed an increase in the number of people willing to leave Samsung. It also conducted a survey back when the Galaxy Note 7 was recalled for the first time, around 34 percent of the respondents had then said that they were open to jumping ship.

One survey from one e-commerce company with a sample size of around 1,000 people may not be representative of the future, but it does show that this is a now a major concern for Samsung. It doesn’t want to bleed more customers after losing out on millions more due to the Galaxy Note 7. No wonder the company is offering $100 incentives to customers who exchange the Galaxy Note 7 for another Samsung device.