It’s been a little more than three years (and 1.5 billion dollars) since NFL Commissioner Roger Goodell, Mayor Kasim Reed, and Atlanta Falcons brass were serenaded with fireballs and sky-rockets as they ceremonially broke ground on the grandest coliseum in city history.

Aside from a bit of polish, Mercedes-Benz Stadium is now finished—and it literally smells new, like a top-flight pair of sneakers straight out of the box.

Game action begins in 10 days with a Falcons preseason contest, and within the first month, about a half-million visitors are expected to come through. That complex and problematic roof—the culprit behind several delays—should start regularly spinning open sometime before the Super Bowl.

During a media tour Tuesday, Steve Cannon, CEO of Arthur Blank’s AMB Group, called the venue “the new heart of Atlanta” and “the best sports and entertainment venue in the world.”

Bold statements, for sure.

But even the most jaded sports misanthrope would probably concede that 25,000 tons of artfully arranged steel, a massive centerpiece halo LED board that’s more than five stories tall, and Kevin Gillespie’s juicy fried chicken are impressive.

It’s all come together here, at this grand architectural statement the Atlanta United soccer club and revenge-hungry Falcons will soon call home.

Locals have started calling it “The Benz.” Have a visual test-drive below: