Given how partial our species is to intellectual distinctions, we apply such linguistic castrations even more vigorously in the cognitive domain. By explaining the smartness of animals either as a product of instinct or simple learning, we have kept human cognition on its pedestal under the guise of being scientific. Everything boiled down to genes and reinforcement. To think otherwise opened you up to ridicule, which is what happened to Wolfgang Köhler, the German psychologist who, a century ago, was the first to demonstrate flashes of insight in chimpanzees.

Köhler would put a banana outside the enclosure of his star performer, Sultan, while giving him sticks that were too short to reach the fruit through the bars. Or he would hang a banana high up and spread boxes around, none of which were tall enough to reach the fruit. At first, Sultan would jump or throw things at the banana or drag a human by the hand toward it, hoping to use him as a footstool. If this failed, he would sit around without doing anything, pondering the situation, until he might hit on a solution. He’d jump up suddenly to put one bamboo stick inside another, making a longer stick. He’d also stack boxes to build a tower tall enough to attain his reward. Köhler described this moment as the “aha! experience,” not unlike Archimedes running through the streets shouting “Eureka!”

According to Köhler, Sultan showed insight by combining what he knew about boxes and sticks to produce a brand-new action sequence to take care of his problem. It all took place in his head, without prior rewards for his eventual solution. That animals may show mental processes closer to thinking than learning was so unsettling, though, that still today Köhler’s name is hissed rather than spoken in some circles. Naturally, one of his critics argued that the attribution of reasoning to animals was an “overswing of the theoretical pendulum” back “toward anthropomorphism.”

We still hear this argument, not so much for tendencies that we consider animalistic (everyone is free to speak of aggression, violence and territoriality in animals) but rather for traits that we like in ourselves. Accusations of anthropomorphism are about as big a spoiler in cognitive science as suggestions of doping are of athletic success. The indiscriminate nature of these accusations has been detrimental to cognitive science, as it has kept us from developing a truly evolutionary view. In our haste to argue that animals are not people, we have forgotten that people are animals, too.

This doesn’t mean that anything goes. Humans are incredibly eager to project feelings and experiences onto animals, often doing so uncritically. We go to beach hotels to swim with dolphins, convinced that the animals must love it as much as we do. We think that our dog feels guilt or that our cat is embarrassed when she misses a jump. Lately, people have fallen for the suggestion that Koko, the signing gorilla in California, is worried about climate change, or that chimpanzees have religion. As soon as I hear such claims, I contract my corrugator muscles (causing a frown) and ask for the evidence. Yes, dolphins have smiley faces, but since this is an immutable part of their visage, it fails to tell us anything about how they feel. Yes, dogs hide under the table when they have done something wrong, yet the most likely explanation is that they fear trouble.