Procter and Gamble's sanitary pads company, Always, plans on getting rid of its Venus logo next year after transgender activists complained that it was discriminatory.

Transgender activist Ben Saunders contacted the company asking why it had feminine logos on its sanitary pads, according to the Daily Mail. Another activist, "Melly Boom," complained to the company on Twitter, saying, "There are non-binary and trans folks who still need to use your products too you know!"

Saunders announced recently that P&G had reached out to him and said it would be discontinuing its use of the Venus logo starting at the end of the year.

"We are glad to inform you that as of December we will use a wrapper design without the feminine symbol," the Always marketing team told Saunders.

The new packaging will be coming to stores in January 2020, according to the message.

The move brought a backlash from women who said the company was trying to erase their existence.

"We’re now moving towards the total elimination of women’s biology. The women’s symbol has been used by feminists for decades. This is pure cowardice and virtue signaling from these big corporate brands who are capitulating to the trans agenda," Julie Bindel, a leading feminist campaigner, said.

"Removing the female symbol from sanitary towel packaging is basically denying the existence of women," she added.

Women's rights advocate, Maya Forstater, said the Venus sign is symbolic of biology and "does not represent gender identity."

Outcry against P&G comes as the company's CEO David S. Taylor said earlier this year that the company lost money over its controversial Gillette #MeToo ad. The company took a $5 billion loss last quarter.

