We weren’t mad at coffee, just disappointed.

I fell into the commonly held belief that coffee would allow me to do more and do it better. Soon, I was drinking 3 cups of coffee per day and began to experience anxiety, jitters and really poor sleep which led to a variety of other negative side effects.

It turns out caffeine blocks the adenosine receptors affecting your ability to get deep sleep. In addition, the jolt of adrenaline and manipulation of your mood cause the shakes, crash and dependency which is terrible for high performance in the office or at the gym.

I decided I no longer wanted to rely on hundreds of milligrams of caffeine to wake up the same way that I didn’t want to depend on a pill to fall asleep. I loved the morning ritual, but I felt like if I was going to drink something every morning, it should be more than just a vessel for caffeine. So, I set out to make something better.