Journo-tweets from the Subaru BRZ's Japanese launch are offering up new insight on that half of the Subyota equation. Most specifically, pricing and options. The BRZ will reportedly start at around $24,000 and rise to $27,000 for the Limited model.


According to Twitter traffic, the BRZ will come in two levels of trim, the base-level — called, strangely, Premium — which includes navigation (yes, standard), eight-speaker audio, soft touch dash, limited-slip diff; leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever; six-speed manual; aluminum pedal covers and cruise control, among standard features.

The BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear).


Naturally, that boxer-four growl comes standard on all models, but you can't tell that from the launch video.

Subaru BRZ: The Movie Subaru's dropped their reveal video for the Subieyota — the Subaru BRZ — up on YouTube and it… Read more

G/O Media may get a commission Subscribe and Get Your First Bag Free Promo Code AtlasCoffeeDay20

We already know the 2,689-lb BRZ will produce identical horsepower to its Toyota GT 86/Scion FR-S cousin; that's 197 hp and 151 lb-ft using the same boxer four. That's Miata-fun stuff, right there.

The Subaru BRZ will go on sale in May 2012, with modest sales expectations of 3,000-4,000 units per year, which leads us to believe a bit of demand-pressurization might occur at the beginning of next year.


Anyone care to bet what the dealer markups might look like?