For K-Pop stars, talk of mental health has long been taboo — but many, including their fans, are working to change that. A new collaboration between the BTS ARMY Help Center and Crisis Text Line are on the front lines of shifting that culture.

Crisis Text Line partnered with the ARMY Help Center (which started as a Twitter account dedicated to supporting BTS fans struggling with their mental health) so more K-Pop fans have access to the mental health help they need.

"Not only did BTS reintroduce K-pop and shattered stereotypes, they used their voices for social good. ARMY Help Center was inspired by BTS’ messages of self-love and radical kindness; it began as a platform for the fandom to lean on and has grown into a community of helpers pioneering to bring mental health everywhere," ARMY Help Center and Crisis Text Line said in a joint statement made available to Teen Vogue. "As we enter this new decade, we want to continue following BTS’ footsteps by staying true to our fandom and promoting these important values of goodwill. That’s why we’ve partnered with Crisis Text Line, a text-based hotline where anyone in crisis can reach a trained Crisis Counselor at just a tap of their fingertips."

BTS fans, who call themselves the ARMY, can already take advantage of the ARMY Help Center's account that features a range of mental health tips, reminders of self-worth, and the option to DM them at any time. The account posts quick messages like "Reminder: Take care of yourself," and delves into deeper topics like heartbreak, or setting healthy boundaries. And of course, anyone can text the Crisis Text Line at any time if they're in need of help. But the partnership between the two puts a much-needed focus on mental health in the K-Pop community, and sends an important reminder that help is available.

While fans are in charge of the social media conversation, BTS members themselves have also gotten more honest about mental health.

"I really want to say that everyone in the world is lonely and everyone is sad," BTS member Suga said in 2018, "and if we know that everyone is suffering and lonely, I hope we can create an environment where we can ask for help, and say things are hard when they're hard, and say that we miss someone when we miss them."

RM also opened up about the stress and pressure young people face. “Every day is stressful for our generation. It's hard to get a job, it's harder to attend college now more than ever... Adults need to create policies that can facilitate that overall social change," he said.

Rather than hide from things deemed taboo, we should be talking about them and reminding each other that we're not alone. That's exactly what this partnership has the ability to do.

To reach Crisis Text Line, text SHARE to 741741 (United States only), 686868 (Canada), or 85258 (United Kingdom). They’re also available via Facebook Messenger on their official page: Crisis Text Line.