The popular esports betting site GGBet has announced a brand new domain for its European customers. This is in conjunction with a new license from the Malta Gaming Authority, a new payment processing system, and some very special promotions just in time for The International and other top esports tournaments.

As of July 30, European esports and gaming fans can visit ggbet.com to access the brand’s famously competitive odds for over a dozen top esports. While the old domain name of gg.bet will still function, mainly for Russian customers, the new European domain will cater to the continent’s thriving esports betting scene.

As part of its new venture, GGBet teams with the Malta-based online gambling firm Max Entertainment. Given Max Entertainment’s experience running online casino sites such as Slotty Vegas and Betat Casino, the new partnership will see GGBet entering an important new phase of operations.

Such a move is closely tied with the news that GGBet will now be licensed and regulated by the Malta Gaming Authority. Prior to this, GGBet had been licensed by the Government of Curacao. The new MGA license provides GGBet with a much higher standard in terms of customer protection and security.

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For one, GGBet has significantly upgraded its payment protocols. As a result, all payments made to fund esports betting will now be carried through the SafeCharge processing technology. This promises a greater level of security for customer deposits and withdrawals, as SafeCharge implements many advanced fraud prevention solutions.

Timing is of the essence

These changes lead into some of the year’s biggest esports tournaments. For instance, GGBet will put on some special promotions for The International at the end of August. Plus, it’s already announced details of a StarLadder Berlin Major promotion.

This will give all GGBet customers the chance to attend the Berlin Major simply by creating their own fan-made video that shows how they support their favorite Counter-Strike team. They will then be required to share this video on Twitter or Instagram with the #MajorLikeBattle hashtag, as well as the @ggbetofficial handle and the handle of their favorite CS:GO team.

Most gamers will know that GGBet was one of the first esports betting sites to include odds for the battle royale smash PlayerUnknown’s Battlegrounds. But alongside PUBG, GGBet has quietly added over a dozen titles to its esports betting platform. We’re talking classic esports like League of Legends, Counter-Strike: Global Offensive, Dota 2, and StarCraft 2. Plus, there are markets for Smite, Call of Duty, Hearthstone, and Halo.

Additionally, GGBet has been quick to ensure its free live streaming service covers all betting options. Rest assured, fans of NBA2K18, Overwatch, Vainglory, HotS or even World of Tanks won’t miss out.