A minor league baseball team in Orem, Utah faced a barrage of criticism Friday over an Aug. 10 ticket promotion it called "Caucasian Heritage Night."

The website of the Orem Owlz offered the promotion for fans who were "Irish, Italian, Scandinavian, German.... or even Utahn! Whatever your background, celebrate it at the Home of the Owlz!"

The team pulled the promotion and apologized Friday afternoon.

See also: 18 weird minor league baseball team names that struck out

In a statement, the Owlz' General Manager Justo Vazquez said the team "is about baseball, togetherness and family fun for all fans of all races, religions, and orientations and that the event was created "to have fun and make fun of everyday normalcies."

Vazquez added that the night was to include what amounted to a cornucopia of whiteness: "Wonder Bread on burgers with mayonnaise, clips from shows like Friends and Seinfeld, and trying to solve the vertical leaping challenge."

However, he said: "We understand, in light of recent tragic events, that our intentions have been misconstrued. For that, we sincerely apologize."

Image: milb.com

Perhaps not surprisingly, the idea of a promotion that sounded a little like "white pride night" didn't go over very well.

"'Caucasian Heritage Night' should be cancelled before the entire country comes down on your organization and your idiotic idea," one Twitter user wrote to the team's account.

@OremOwlz "Caucasian Heritage Night" should be cancelled before the entire country comes down on your organization and your idiotic idea. — Leon Trotsky (@DY_MoneyRespect) June 19, 2015

"In light of everything happening right now, Caucasian Heritage Night is a bad idea, ill-timed at best," said another.

@oremowlz In light of everything happening right now, Caucasian Heritage Night is a bad idea, ill-timed at best. — RandalSerr (@randalserr) June 19, 2015

"I think they could've gotten the same point across w/o the controversy by calling it sunscreen appreciation day," a third joked.

The baseball team is affiliated with the Los Angeles Angels. Orem, a town in central Utah with a population of 88,328, is nearly 80% white, according to City Data. Approximately 15% of the town is Hispanic and less than 1% of its residents are African-American.