The announcement isn't just about cosmetics. Pandora says that its Plus subscription and upgraded free tier should now be available to everyone, so you have something to do beyond stare at the new visuals. However, the rebranding may have a more enduring effect than feature availability. It's not so much an attempt to modernize as a statement of purpose -- Pandora wants you to think of it as more than just an internet radio provider, and the makeover is the first step in shattering those preconceptions. Let's just hope that its on-demand music service (still due later this year) lives up to the hype.