“Absence diminishes small loves and increases great ones, as the wind blows out the candle and fans the bonfire.” – Francois Duc de la Rochefoucauld

How do you find out how much people love your products? How do you find out what features of your product people absolutely can’t live without and what product features are just ho-hmm? Sure you can ask your clients to fill out a survey form. But the results are not always accurate. So what do you do? You use a whacky trick Burger King recently used to gauge their clients reactions…

Recently, Burger King ran a stunt in one of their outlets. They got rid of their Whopper sandwiches! And then shot peoples reactions through hidden cameras. Take a look at this 3 minute video:

Action Summary:

Remove what you think is a key feature of your product for a day. And gauge people’s reactions. If there is no furor, you know it wasn’t a key feature at all.

And if there is a strong reaction, you get an opportunity to record these reactions and use them as testimonials!