Talk about a buzz kill.

South by Southwest (SXSW), the massive week-long party in Austin, Texas, that draws thousands to its tech, film, and music conference, has been canceled due to concerns the coronavirus outbreak.

Austin Mayor Steve Adler said on Friday that he has declared a local disaster in the city and issued a mayoral order canceling the conference.

“The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City’s directions,” the organizers said in a statement.

We are devastated to share this news with you. “The show must go on” is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation. As recently as Wednesday, Austin Public Health stated that “there’s no evidence that closing SXSW or any other gatherings will make the community safer.” However, this situation evolved rapidly, and we honor and respect the City of Austin’s decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites. We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ. We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts. We will continue to work hard to bring you the unique events you love. Though it’s true that our March 2020 event will no longer take place in the way that we intended, we continue to strive toward our purpose – helping creative people achieve their goals.

The festival draws hundreds of thousands of people to the city, and even though there are currently no cases of coronavirus there, organizers can see what’s coming. In recent days, large participants in the event, including Facebook, Twitter, Amazon, Netflix and TikTok, pulled out of many of the events because of fears over the spread of the virus.

The conference this year, which was to kick off on March 13, had several high profile speakers scheduled, including former presidential candidates Hillary Clinton, Beto O’Rourke, and Andrew Yang, along with Steve Jobs’ widow Laurene Powell Jobs and rocker Ozzy Osbourne, director Judd Apatow and Kim Kardashian West. Nearly 300,000 people attended in 2019.

In the blog post, organizers did not mention details about refunds for badges, which range in cost from $1,395 to $1,725 for the 10-day conference.

“Beyond the losses to the festival, Texas Monthly points out caterers, ride-hailing drivers, bartenders and servers, tech crew and security staff, and many others rely on SXSW, the biggest event of the year in Austin, to pay their bills. “