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Who'd have thought Poundland would have so much sass?

The budget retailer has hit back at Zoella's much-derided £50 advent calendar with its own selection of goods. And, naturally, it's less than half the price – even after Boot's upcoming 50 per cent reduction, which the store announced after the backlash.

Zoella's been the recipient of a lot of abuse since she worked with Boots to release a festive collection. Many think it's worth not even close to the original £50.

Poundland's own version is just £13, and the company threw shade with a tweet to announce its discounted Christmas goodies.

For £13, customers get a range of products not dissimilar in appearance to Zoella's "exclusive treats". There are cookie cutters, candles, notebooks, and other sparkly seasonal things.

That said, not everyone is against the YouTuber's calendar. Some have come to Zoella's defence, reminding consumers that nobody is being forced to buy anything.

A Zoella spokesperson said following the furore: "Zoe is incredibly proud of the Christmas collection and excited to see it in store.

"However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe."

A Boots spokeswoman said: "We always listen to feedback. We will be offering the product at half price during our Christmas promotion, where the calendar will be on sale for £25 from Thursday November 16."