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10 Ways to Promote Your eBook

If you’ve recently published an eBook, congratulations! Now you can begin promoting your book online. Here are several ways that you can ensure a successful launch and boost sales.

1. Offer interviews

One of the most valuable ways you can promote your book is by offering interviews. Reach out and connect with online magazines, newspapers, and bloggers. It’s especially effective to offer interviews to book bloggers who regularly feature new and upcoming authors on their sites.

2. Give away review copies

While it might seem counterproductive, giving away review copies of your books is actually a good way to connect with new readers. Additionally, having professional book reviewers leave comments on your Goodreads or Amazon page will help increase your book sales.

3. Encourage your readers to leave reviews

Even if you don’t give away review copies of your book, consider reaching out to your readers to request reviews and feedback. Online engagement and activity will encourage new visitors to give your eBook a ‘shot’.

4. Utilize your Social Media accounts

Do you have Facebook, Twitter and Instagram accounts? Using relevant hashtags when you post about your new eBook can help you reach new readers who are interested in your genre. This is also an effective way to let people know about your sales or specials.

5. Pin your book on Pinterest

Quite a few readers enjoy sharing pictures on Pinterest. Now you can easily share your book cover on this site. When other readers re-pin your book cover, you’ll reach new audiences.

6. Create a professional LinkedIn profile

A LinkedIn profile offers potential readers the chance to ‘meet’ and learn more about you, the author. Personalizing/humanizing your brand will increase sales. Additionally, you can include a list of your publications on your LinkedIn page for further publicity.

7. Offer an affiliate program

Do you want to get even more sales? Consider offering an affiliate program for your book. Other people, especially bloggers, will promote your book through their websites. When a copy sells, you’ll offer a commission.

8. Organize a virtual book tour

A virtual book tour is when you have several websites or blogs share posts about your book. These could be guest posts that you wrote or even excerpts from your recent novel. Each post should include a link to your online bookstore, as well as a call-to-action phrase. Example: ‘order now’ or ‘get your copy’.

9. Create a press release

Consider creating a press release. There are dozens of press release sites that will allow you to publish a press release about your eBook. Talk about your book’s history, a little bit about yourself, and what makes your book interesting and unique.

10. Discuss your book on your blog

Never underestimate the power of your own website. Discuss your book in detail on your own blog. Share links, reviews, and interviews. Always ask your readers to pick up a copy. We can never underestimate the power of a call-to-action phrase and button.

Once again, congratulations on your new book!

Read: Should I Hire a Publicist for My Book