Data is the basis for all types of analytics. Sometimes, when data is stored, it can be erroneous due to inefficient techniques used in formatting. The result creates a problem as the data is incomplete and irrelevant. At the same time, if the data is cleansed and stored in an organized manner it is a great value addition to the business. The data, once cleansed, adds immense value to the organizations’ decisions and would eventually increase the profits and reduce the costs. So, it becomes very important for the organization to understand the benefits of outsourcing data cleansing services and the techniques used to maximize the accuracy levels.