In the past, we used the Best Seller Rank to check if a product was in demand or not. Since some categories have more products than others, we would then have to check the BSR in an Amazon Sales Rank Chart.

THIS METHOD IS OUTDATED

As you can imagine, this method can only give you a very, very rough idea if the product is in demand or not. Luckily, we have much more advanced tools out on the market right now, that are much more accurate at estimating product demand. FBA tools like: Jungle Scout & Helium 10.

Category Total products Top 1% Top 3% Top 5% Top 10% Top 25% Appliances 1.356.453 13.564 40.693 67.822 135.645 339.113 Art, Crafts & Sewing 5.984.654 59.846 179.539 299.232 598.465 1.496.164 Automotive 25.657.865 256.578 769.735 1.282.893 2.565.787 6.414.466 Baby Products 11.654.678 116.546 349.640 582.733 1.165.468 2.913.670 Beauty & Personal Care 3.875.845 38.758 116.275 193.792 387.585 968.961 Books 64.657.935 646.579 1.939.738 3.232.896 6.465.794 16.164.484 Cell Phones & Accessories 23.578.657 235.786 707.359 1.178.932 2.357.866 5.894.664 Clothing, Shoe & Jewelry 165.679.367 1.656.793 4.970.381 8.283.968 16.567.937 41.419.842 Electronics 38.657.987 386.579 1.159.739 1.932.899 3.865.799 9.664.497 Grocery & Gourmet Food 1.145.765 11.457 34.372 57.288 114.577 286.441 Health & Household 7.198.765 71.987 215.962 359.938 719.877 1.799.691 Home & Kitchen 89.765.987 897.659 2.692.979 4.488.299 8.976.599 22.441.497 Industrial & Scientific 20.749.738 207.497 622.492 1.037.486 2.074.974 5.187.435 Musical Instruments 768.637 7.686 23.059 38.431 76.864 192.159 Office Products 6.578.375 65.783 197.351 328.918 657.838 1.644.594 Patio, Lawn & Garden 3.976.649 39.766 119.299 198.832 397.665 994.162 Pet Supplies 1.547.652 15.476 46.429 77.382 154.765 386.913 Software 378.736 3.787 11.362 18.936 37.874 94.684 Sports & Outdoors 29.765.933 297.659 892.977 1.488.296 2.976.593 7.441.483 Tools & Home Improvement 17.562.874 175.628 526.886 878.143 1.756.287 4.390.719 Toys & Games 6.321.765 63.217 189.652 316.088 632.177 1.580.441 Video Games 486.874 4.868 14.606 24.343 48.687 121.719

Amazon Sales Rank Explained

Every Amazon product is given a Best Sales Rank (BSR). This Sales Rank can be found under Product information on the Amazon listing:

The ranking goes from low-high. #1 being the best selling product in that category. This product has a Best Seller Rank of #143,744 in Office Products. Which means there are 143,743 products that have more sales in this category. When we use this Best Seller Rank with our Amazon Sales Rank chart we can see that this product is ranked the top 1% (65,784 BSR) & top 5% (197,351 BSR).