Mar 8 2018, Crux Creative Solutions Pvt Ltd, Gurgaon, Delhi NCR, India

There is no way that the people are overwhelmed with email. There are 205.6 billion emails are sent out every day. It is no wonder that 40 percent of adults report to “never read” marketing emails. Fortunately all of these emails are not lost. By following these tips you will get more responds, opens and reads from every email you send.

Email Marketing’s Big Problem

Nearly 80 percent of the adults receive unnecessary emails at-least weekly where 4 percent will get clicked, 22 percent opened and 78 percent get nothing.

Email Marketing’s Big Opportunity

Did you know for every 1$ sent for the emails produces an average $38 return. Email delivers a three times higher purchase rate than social media. This makes email is 40 times more powerful at customer acquisition than Facebook and Twitter combined!

How To Get More Opens, Clicks And Sales

The opportunities for email are huge. But if you want them to actually get opened, read and responded to then you have to pay close attention to the five elements of “The Perfect Email”.

The Perfect Person

According to Crux Creative Solutions, emails with personalized subject lines have 26 percent higher unique open rates. Personalized emails have 30 percent higher CTRs than their non-personalized counterparts.

The Perfect Preview

Every email should ideally have one chief goal. That is one reason, one question, one outcome or one request.

Best subject lines are intriguing without being click bait, short without being cryptic, urgent without being slimy, action driven without being disposable.

Do not hide behind a business name. Reveal your own name as well as your real email address that should not be like this “noreply@domain.com”.

The first line of your email address matters. It should be unique and attention grabbing. Do not start your email with “To view this email in HTML, click here” or “I’m emailing you because so and so..”. Instead, make your reader the focal point of your first line by starting with the word “You”.

The Perfect Motivation

Personal or professional, every mail should deliver value. This means crawling inside your recipient’s mind and answering the question: “What is in it for me?”. Think about their beneficiary not for sales, make it simple, definitive and to the point and always end with a call to action.

The Perfect Time

Best open days:

Tuesday, Wednesday or Monday

Worst open days:

Saturday and Sunday

Best times to send:

Monday – Saturday : 11am

Sunday 9pm

Add urgency triggers like now, today, tomorrow, announcing, limited or final. All these reminds the readers that time is of the essence. Even better, if you create a countdown like “Only 24 hours left” instead of deadline.

The Perfect Length

Emailer design should be short in nature and to the point. Entrepreneur recommends two rules to mastering brief emails:

150 words

5 sentences or less

No matter the length, use lots of line breaks to add white-space to your emailer design. This makes them easy to scan.

Optimize for the mobile because 50 percent of the people use mobile to check their emails and 42 percent of emails that do not display correctly on mobile get deleted.