The "Wake Up, Girls! Festa. 2015 Beyond the Bottom Extend" event ended on Saturday with an announcement that a new Wake Up, Girls! project is launching. Tōru Shiraki, the producer of the Wake Up, Girls idol group's rival I-1 Club, said, "Our I-1 Club will take over Wake Up, Girls!"

In the story of the original anime, Green Leaves Entertainment is a tiny production company on the verge of going out of business in Sendai, the biggest city in Japan's northeastern Tohoku region. The agency once managed the careers of magicians, photo idols, fortune-tellers, and other entertainers, but its last remaining client finally quit. In danger of having zero talent (literally), the president Tange hatches an idea of producing an idol group. On the brash president's orders, the dissatisfied manager Matsuda heads out to scout raw talent. Matsuda makes a fateful encounter with a certain girl…

The television anime premiered in Japan in January 2014 along with a limited theatrical run. Crunchyroll streamed the series outside of Japan alongside the Chinese media services Tudou and Youku. Two sequel films, Wake Up, Girls! Seishun no Kage and Wake Up, Girls! Beyond the Bottom , opened on September 25 and December 11. There was also the original net anime spinoff Wake Up, Girl Zoo!