The game studios themselves aren't shying away from their own publicity tactics. They recently launched a website insisting that SAG-AFTRA didn't tell actors about the negotiating terms before it broke off talks and called for a strike. The page also contends that its terms are "so close" to what actors want that actors likely wouldn't have wanted to strike themselves. We suspect the union would beg to differ, though -- it even says the studios' website is using the SAG-AFTRA name without permission. The odds are that this war of words won't end until one side or the other is willing to make concessions and break the deadlock.