June 16 th match at Stade Saputo will raise proceeds for PROCURE

June 17 th PROCURE Walk/Run of Courage will be supported by a Kia Canada and Montreal area Kia dealer team

Montreal's Kia dealers offering test drives to raise funds for the charity beginning June 11 th

MONTREAL, June 11, 2012 /CNW/ - Kia Canada Inc. (KCI) and the Montreal Impact are raising awareness for PROCURE, a charity working towards the prevention and cure of prostate cancer. Proceeds will be collected before and during Montreal Impact's June 16th grand opening match at Stade Saputo. Kia dealers in the Montreal area will also be holding test drives to raise money for the cause. During the week prior, from June 11th to 15th, everyone is invited to test drive a Kia vehicle for a $10 donation.

"Prostate cancer is an extremely important issue in today's society and Kia is pleased to be involved in Driving Change and awareness for the PROCURE cause," said Maria Soklis, Kia Canada's Vice President and Chief Operating Officer (COO). "This Father's Day weekend will give the public an opportunity to learn more about how they too can Drive Change against the most common cancer among Canadian men1."

Malvina Klag, Executive Director of PROCURE, commends Kia for its creativity and leadership in increasing awareness and support for this cause. "One in seven men will be diagnosed with this disease - the numbers are staggering. It's time that men stand up for their health!"

"It is important for us to continue to help PROCURE with increased determination," declared Impact President, Joey Saputo. "I would like to thank Kia Canada for their participation and desire to help educate the public about this cause. We invite you to give generously on June 16th during the game at Stade Saputo."

On June 17th, the PROCURE Walk/Run of Courage will be taking place at Parc Jean-Drapeau. It begins with a Father's Day Breakfast followed by a five-kilometre walk or run. The whole family is invited to enjoy the festivities and events of the day and cheer on the 10-person Kia Canada team. The event is hosted by Penelope McQuade and Gérald Tremblay, Mayor of Montreal. For further information and registration please visit www.procure.ca.

About PROCURE

PROCURE is the only charity in Quebec devoted entirely to prostate cancer. Its mission is to provide science and humanity with means to help prevent and cure prostate cancer. This is made possible through four components: awareness-raising, support, information and research in Quebec's four university hospital centres. Moreover, PROCURE organizes activities throughout the year all over Quebec aimed at promoting early detection of this cancer which too often remains taboo. For more information on prostate cancer, please visit www.procure.ca or find us on Facebook (PROCURE) or call 1-866-899-CURE.

About Montreal Impact

The Montreal Impact is the city's professional soccer team. The club came to be in 1993 and now has four teams under its umbrella (pros, Under-21, Under-18 and Under-16), as well as its own sport-etudes program. In second division, the club has won three playoff championships (1994, 2004 and 2009), five regular season titles (1995, 1996, 1997, 2005 and 2006), one Canadian Nutrilite Championship (2008) and took part in the quarterfinals of the CONCACAF Champions League. The Impact has since joined the most prestigious league in North America: Major League Soccer. The Impact played its first five games at Olympic Stadium, having twice played in front of crowds of over 58,000. Stade Saputo, the Impact's home field since 2008, will be expanded to seat 20,341 seats and will host its first game on June 16, versus the Seattle Sounders FC.

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Kia Canada Inc. ( www.kia.ca - www.facebook.com/kiacanada ) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea, was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 173 dealers nationwide. Kia Canada Inc. employs 158 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

1 Prostate cancer is the most common cancer among Canadian men (excluding non-melanoma skin cancer). Source: Canadian Cancer Society (cancer.ca)