Ads posted recently in ultra-Orthodox areas in Jerusalem quote prominent Ashkenazi Rabbi Chaim Kanievsky as saying that men who "intentionally" wear tight pants will be subject to ostracism.

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According to the campaign managers, anyone wearing close-fitting trousers is violating the prohibition "Do not follow their practices" (Leviticus 18:3).

In addition, according to the campaign initiators, wearing tight pants emphasizes the shape of one's body, which may entice women.

In order to make the desired wardrobe clear to the haredi public, the ad included pictures of rabbis wearing wide pants.

Another front launched by the campaign was against short suits which fail to cover the entire upper part of one's body.