In late 2014, Lil B gave a lecture at MIT. Among other things, he revealed that he was partnering with a brand for the first time ever. Today, more details about his collaboration have been revealed. As Fader reports, Lil B and the vegan food company Follow Your Heart have released a new emoji app. It's called vegEMOJI—download it here.

You might recall that Lil B already has an emoji app on the market, but this one features jars of Vegenaise wearing sunglasses and messages like "plant based 4 life", "real cool people are kind to animals", and "eat a healthy breakfast".

Follow Your Heart's director of accounting Matt Dunaj discussed the partnership with Fader:

"...It couldn't be a better fit. Follow Your Heart has built a grassroots following over the last 40 years as the highest-quality manufacturer of vegan foods such as Vegenaise (the best sandwich spread in the world), the same way that Lil B built his following and became the most well-known independent artist of our time. Lil B stands for love, positivity, and being true to yourself, and he also stands behind our principles of quality, compassion, and sustainability. We're so excited to be spreading positivity with Lil B! Follow Your Heart and keep it (plant) based!"

Watch part of Lil B's NYU lecture via Pitchfork.tv: