Company slogans are carefully thought out, often by specially hired marketing agencies. Marketing agencies will analyse a clients brand and try to determine a phrase as part of the brand’s identity that customers can associate with, find relatable and connect to emotionally.

As with all large brands, the larger the brand awareness, the larger the number of people with polarising views of the brand. Everyone has a different opinion and personality, which means no matter what you do, you can’t keep everyone happy, and there’s always a group of people you can’t please.

Which gave us a great idea, what would happen if a customer had the chance to choose a brutally honest brand slogan for a company?

The results were a lot of fun. From WHSmith, being known for having the largest receipt, to Internet Explorer being the go-to browser, for downloading other browsers – you can find the full selection below!