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1. Tailor your resume

I've seen a shockingly large number of candidates send out a dozen resumes — that all look exactly the same — to a dozen different job openings. A great resume should be tailored to the job and type of position that you're applying for. You don't have to change every little detail, but the resume itself should reflect the skills and experience that your potential employer would value.

2. Include your contact information

This is one of the top five resume mistakes people make, according to Harvard career experts. Always be sure to include your email address and phone number. You can go the extra mile by adding your LinkedIn (just make sure it's up to date) or website that showcases examples of your work. What not to include: A list of references: You don't even need to put "references available upon request" — hiring managers will ask for this if you advance in the hiring process

A picture: It doesn't matter how strong your selfie game is — including your a photo of yourself makes you look unprofessional and could introduce unconscious bias

Age or sex: Again, keep it professional. It's a resume, not a Tinder profile...

3. Use action verbs

Your resume is a marketing tool, so stick with action verbs. Avoid flowery and high-level claims like "results-oriented," "team player," "excellent communication skills" or "hard worker." The goal is to deliver specific information about what you've done in your previous positions that led to measurable results. Here are a few examples of action verbs that demonstrate certain qualities and skills: Leadership: ORGANIZED guest lecture series featuring over 40 prominent researchers in the field of sleep medicine

COORDINATED media campaigns for Facebook, Instagram and Snapchat

LED over 20 design projects for nonprofits and social enterprises in the U.S., Mexico, India, Zambia and Australia Communication: PRESENTED monthly, quarterly and annual spending reports to CEO

COLLABORATED with business teams to streamline production release strategy plans

DIRECTED implementation of a $50 million tech project for 10 major U.S. airports (scaled to support over 15,000 employees); increased productivity by 12% and reduced lost baggage expenses by 8% Technical: LAUNCHED first paging network across India; managed operations and customer support with a team of 70 customer care agents

BUILT new checked baggage fees model and projected revenue stream of $12 million by forecasting changes in passenger baggage check-in behavior

INSTALLED Macintosh systems for over 30 new hires; trained employees on usage and company computer policies Organizational: REDUCED application testing time by 30% by automating shorter testing phases for off-cycle projects

MONITORED a $1 billion annual IT budget for 2012 and 2013

PREPARED sales activity and performance reports; reduced report response time by 50%

4. Make it presentable and easy to follow