Intro to SEO

From the early 1990’s, website owners woke up to the idea that having highly visible sites in search engines brought valuable business results. A parallel concept was developed that goes as follow; if a website can gain a higher ranking, it’ll potentially draw more traffic and consequently more business to a site. SEO has gone a long way since the day that it first started. For best SEO solution, one must stay on top of the ever-evolving Google search algorithm. A perfect example is the latest introduction of Penguin and Panda.

Google Penguin: This Google SEO update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing the ranking of a webpage artificially by manipulating the number of links pointing to the page. Google Panda: The change aimed to lower the rank of “low-quality sites” or “thin sites,” and return higher-quality sites near the top of the search results. Mobilegeddon: This was a 2015 update to Google search algorithm which favors mobile-optimized websites over ones that are not. American Apparel felt the impact of this update when their website virtually disappeared overnight from the first page of Google for the search term “best American Apparel.” If your website is not mobile optimized, and you are reading this, your competitions already won. Want to change this? Hire Google Ranked Best SEO Experts in NYC. Learn more about our NY SEO service