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Tempo Storm has signed its first food sponsor: beef jerky brand Kickass Beef Jerky.

The deal includes social media activations, a joint product giveaway, and a discount code for Tempo Storm fans.

Kickass Beef Jerky plans to use its partnership with Tempo Storm to learn about esports and improve its social media presence.

Family-owned beef jerky company Kickass Beef Jerky has signed a sponsorship deal with esports organization Tempo Storm . The deal includes social media activations, a product giveaway, and a discount code on the jerky brand’s website for Tempo Storm fans.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]The company’s decision to enter the esports industry is part of its strategy to improve its presence on social media.[/perfectpullquote]

According to a Kickass Beef Jerky spokesperson, the company’s decision to enter the esports industry is part of its strategy to improve its presence on social media.

“After doing some extensive research with an extended trial-and-error process, we were able to connect with Tempo Storm and learn more about esports and the influence it has in our communities. With the help of Tempo Storm, we are looking to extensively grow our online exposure to provide everyone with a truly Kickass product!”

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Last month, Tempo Storm picked up a new sponsor in PC app store Overwolf. and partnered with digital autograph startup Fangage. The organization is also sponsored by Red Bull, Curse, Meta Threads , Twitch , and Nvidia .