"Ever wanted something more?" As London's iconic buildings sink further into the hands of greedy, soulless developers, J.G. Ballard's High Rise, the story of the residents of a block of luxury flats, takes on new meaning 40 years after its release. The film adaption, directed by Ben Wheatley and starring Tom Hiddleston, Jeremy Irons and Sienna Miller, is scheduled to be released on 18 March 2016, and the first trailer has just dropped.

Acting as an advertisement for the titular block rather than playing out as a traditional trailer, the calm yet ominous voiceover describes the benefits of living within the high rise. In a time when the rhetoric surrounding London's luxury housing developments has become obsessed with notions of 'affluence', 'ambition' and 'idealism', for many young city dwellers the real fear arises not from the menacing undertones of the clip, but from the reality of the situation. "There is almost no reason to leave", the narrator states, as visions of the proposed South London housing block with a floating swimming pool, or the newly developed Battersea Power Station, float through your mind.

In the book, released in 1975, the block of flats is divided into lower, middle and upper class: a literal reflection of where each class lives within the building. Again, in 2015 this sounds somewhat familiar.

Not only foreseeing the grim realities of London's rental market, read J.G. Ballard's social media predictions on the very pages of i-D.