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Sometimes marketing ideas should probably stay as ideas. Take for instance, this Lexus with wheels made of ice.

The latest marketing stunt from Lexus -- which earlier this year built a working 'hoverboard' -- has seen the company add "hand-sculpted tyres made from optically perfect, crystal-clear ice" to one of its cars. The tyres don't just hold the car up though, it is also able to drive on them.


As the UK experiences one of the warmest Decembers on record Lexus showed off the car, which had to be frozen for five days at -30 degrees centigrade.

The car's ice tyres took three months to produce from start to finish. The company says it used laser-scanning, CAD designs and multi-axis machining in the production of the frosty types.

It's not clear why the company decided to engineer ice tyres to hold up a 2.2 tonne car but it probably wasn't to show the effects of climate change. The only indication the company gives as to why it decided to undertake the stunt is because it could. Lexus is certainly no stranger to stunts as in October it revealed a working car that was entirely made from cardboard.

Unfortunately the glossy promo video doesn't show the moment when the ice tyres melted and sent the car crashing to the ground.