The rumours are true: A.P.C is here. Housing A.P.C’s (Atelier de Production et de Création) full international range of men’s and women’s apparel, quality denim and accessories, the store will kick off with the men’s and women’s Spring Summer 2014 collections and accessories as well as A.P.C collaborations with M/M, Bonton, Vanessa Seward and a sporty-chic collaboration with Nike.

Housed in the CBD’s QV Building, the store was designed by esteemed French architect Laurent Deroo, the figure behind a number of A.P.C.’s international stores (and Sofia Coppola’s vacation house in Belize). Pale oak and parquet flooring are used throughout, with a simplicity that is in line with A.P.C.’s distinct aesthetic: clever, functional and sleek. Stay posted for photos and a full wrap from opening day, or head down to QV from Friday, March 21.

A.P.C. Melbourne

QV Building

Lonsdale Street, Melbourne

