The founder of a natural hair care company believes Lupita Nyong’o’s natural kinks and coils suit her just fine. Miko Branch, the CEO of Miss Jessie’s, told Atlanta Black Star when she learned about a UK magazine changing Nyong’o’s hair that the consensus is that Black people love the “Black Panther” star’s natural hair.

“When I think of where we came from and where we are now, we’ve made a lot of progress and I see more to come,” Branch said. “Are there areas of improvement? Absolutely. That’s [publishers’] artistic and creative control and perhaps they can do what they want to do. The good news is maybe it might be your opinion or my opinion [that] Lupita looks better with her natural texture so I think that that could be the large consensus on what we like to see.”

After Nyong’o criticized Grazia for changing her looks to fit “a more Eurocentric notion” of beautiful hair, the magazine apologized for removing her coily ponytail from its cover.

Grazia issued a statement Friday, Nov. 10 saying it gives “apologies unreservedly” to the Oscar winner.

By Monday, Nov. 13, An Le, a Vietnamese New York-based photographer who shot Nyong’o’s cover, said he made “an incredibly monumental mistake” by editing the image and apologized to Nyong’o and the people he offended.

“Though it was not my intention to hurt anyone, I can see now that altering the image of her hair was an unbelievably damaging and hurtful act,” he said in a statement obtained by The Guardian. “As an immigrant myself, it is my duty to be an advocate for the representation of diversity of beauty in this industry. I will demonstrate this in my work even more going forward.

“There is no excuse for my actions,” he added. “I deeply regret the pain I’ve caused Ms. Nyong’o, a woman I’ve admired for quite some time now. Again, I would like to say I’m deeply sorry to everyone I did offend. I want to thank Lupita for addressing this important issue.”

Ahead of the apologies, Lupita expanded on her remarks on Instagram, saying that she adores being on magazine covers as it provides a chance for her to represent for natural-haired women.

“Being featured on the cover of a magazine fulfills me as it is an opportunity to show other dark, kinky-haired people, and particularly our children, that they are beautiful just the way they are,” the Kenyan-born starlet wrote.

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“Had I been consulted, I would have explained that I cannot support or condone the omission of what is my native heritage with the intention that they appreciate that there is still a very long way to go to combat the unconscious prejudice against Black women’s complexion, hairstyle and texture.”

Branch sang Nyong’o’s praises for the way the actress represents the natural hair community.

“When I see Lupita, who actually is a huge Miss Jessie’s fan — she actually loves baby butter creme — and she’s shown media love,” she said. “We’ve seen Lupita show up in magazines like Harper’s Bazaar, which isn’t largely marketed to us but Lupita very proudly let that media platform know that these are the products that she loves.”

Nyong’o also won lots of support from Twitter users.

We all tired of thiz eurocentric & western ideals. 1st lets have a reshoot of lupita. 2ndly we need to set the record straight we don’t wna look white NO THANK U — Vuvu (@Vuvu_RapQueen) November 10, 2017

@GraziaUK how can you look at LUPITA NYONG’O, LITERALLY THE MOST BEAUTIFUL WOMAN ON EARTH, AND THINK YOU NEED TO CHANGE ANYTHING??? Smh — 🌲 festive grace 🌲 (@greatcometgirl) November 10, 2017

So sad that they edited your beauty to fit their notion of what it should be… — Annie Jimenez (@DancesWithRain) November 10, 2017

Hi, designer here. There are plenty of workarounds that would not have required airbrushing over her lovely hair. This was at best harmfully ignorant of them, and at worst… — LL🗽 (@clan_raik) November 11, 2017