Are you posting your content at the right time? It could make all the difference for your engagement metrics! Yolofreelance Follow Feb 13, 2019 · 2 min read

It’s all about timing

Hosting many social media accounts can be an exhausting task. Every client is different. Every client’s wants and needs are different. Every business interacts with their followers different too. It can be a tough task to be able to remember everything, while scheduling out posts for the month. One way that I like to stay organized is by keeping a journey/notepad next to me about my clients. After every meeting or phone call, I jot down all the information that was relayed to me, and then I plot out the month of posts.



When I construct my schedules, I do more than just write down my content next to a calendar with graphics, videos, or links. I take my organization a step further. I go over analytical data and figure out what times people are engaging the most, and what time can get the most return for each post while scheduling them out. Secondly, what I do is I jot down (next to my content in a column) what exact time I want to schedule out my posts. It’s an extra step, but it’s a necessary step if you’d ask me. When you don’t do that, and it comes time to scheduling out your posts, people tend to just quickly pick what time works best with an educated guess. That’s like a butcher slicing deli meat, without weighing it to make sure it’s the exact amount you asked for. Wouldn’t you as a customer be upset if he didn’t weigh out your product in front of you? It’s the little things in social media marketing that make a good post, into a fantastic post! 2 likes into 10 likes. So the next time that you go to make your schedules out for February, or plan for March and April, make sure you do your due diligence and back your planning with analytical data!

Original Poster: Mark Rykojc

Original Post: Are you posting your content at the right time? It could make all the difference for your engagement metrics!