If Great Britain won the Revolutionary War…

[If you’re American, it’s probably better that you stop reading, or your sense of patriotism might be offended somehow.]

Preparations for Independence Day are in full swing. Every year, American beer companies engage in marketing and advertising campaigns and exploit the nation’s strong sense of patriotism to sell more beer.

Today I was kind of surprised (but very amused) to find this British beer ad on the web:

I thought it was brilliant. The Heineken-owned brand decided they would declare a new holiday, July 3rd Independence Eve, just to sell British beer.

Newcastle Brown Ale created a summer campaign called “If We Won” and imagined what America would be like if Great Britain won the Revolutionary War. In this campaign by ad agency Droga5, British comedian Stephen Merchant expresses his displeasure at this anti-British celebration. “That’s like your girlfriend breaking up with you and then celebrating with fireworks every year, for 300 years” – he says. Lol.

There is also a dedicated site, IfWeWon.com, containing some very funny videos aiming at trolling the Independence Day, starring also Elizabeth Hurley and Zachary Quinto. I suggest that you watch them all, you won’t regret it! I want to share here my favourite one, which is about British words. OMG God only knows how much I love British accent!

… Please, who the hell said that British humour isn’t funny???