The picture the book paints of Trump Tower on election night is a fairly desperate and depressing one – but only when it became clear that Trump was going to win. The whole campaign was set up so that it would win by losing: they would avoid the potentially dangerous glare of the press that would come with a victory, and all of the big people in the movement had already set up their new jobs for afterwards. Trump, for instance, would be able to become the figurehead of a movement that would see him as the martyr of the crooked Clinton campaign.