As one explores the depths of Brooklyn, they are bound to uncover countless interesting enterprises, destinations, and natural beauties. Usually, the portfolio of the city starts with one of the nation's oldest roadway bridges - the Brooklyn Bridge. This, however, is just the tip of the iceberg. In fact, this borough in New York possesses wonders that take years to fully explore. One of those wonders is all the small businesses that collectively represent the city's entrepreneurial capital.

Like other boroughs in New York, Brooklyn is a very close-knit community. It is connected by a subway system and carries a very dense infrastructure. For small businesses, this means that most physical locations are small shops located along the narrow streets. Therefore, a large percentage of customers are impulse buyers that happen to pass by someone's store.

Recently, however, developments in marketing strategies started altering the way that small businesses attract buyers. Brooklyn, like most other markets in the nation, is no exception to this change. So, what are some trends in advertising that are slowly shifting the operations for Brooklyn-based ventures?

Although most social media platforms are fairly young, they hold a tremendous marketing power. Not only do they allow people to connect with potential customers, they singlehandedly reduce the barriers to entry. Meaning, starting a business in Brooklyn is no longer nearly impossible due to high competition.

Facebook and Instagram usually go together when it comes to advertising ventures. This is because both websites belong to the same organization. To truly understand how widespread these networks are, think about the fact that even the Brooklyn Bridge has pages on social media.

Another famous alternative for marketing campaigns online is YouTube. Given that the video-based advertisements feature the highest conversion rates , it comes as no surprise that many Brooklyn businesses use this network.

Categorizing potential buyers into smaller groups is a great way to increase sales. For those unfamiliar, this means pinpointing the customers that are most likely to buy. With social media, Brooklyn businesses can now rely on interest-based marketing. This means that certain interests are stacked and used to group individuals. For instance, if a Brooklyn entrepreneur has a company that sells sporting goods, their interest-based targeting may include the following:

● Everyone who likes social media pages related to sports;

● Those with tangible buying patterns of sporting goods;

● People who searched for sporting websites recently;

● People whose location is displaying Brooklyn.

Utilizing the aforementioned criteria will allow business owners to specifically display their ads to buyers that are interested in their offering. Consequently, marketing budgets will be much more efficient, and conversions will be better.

Third-Party Outsourcing

One of the most obvious trends in marketing relates to outsourcing. In translation, it pertains to the growth of third-party companies that provide independent marketing services. Consider the founder and CEO of Bait Shoppe, Evan Starkman, for example. After learning all the ins and outs of content creation, experience marketing and consumer led marketing conversations, he founded a company that handles out-of-the-box advertising campaigns for others. There are many reasons why this is important for small businesses around the nation, including those in Brooklyn.

Experiential marketing is not the easiest skill to master. On the contrary, it takes a lot of studying and an intense phase of trial and error. Unfortunately, making mistakes is quite expensive as activations, experience design and event production require hefty investments. Thus, hiring somebody like Evan Starkman is a great solution for those who know little about proper engagement strategies.

E-mail Lists

Lastly, using a relatively old source of marketing in form of e-mail lists is becoming more popular. This is where businesses create newsletters that invite previous buyers to purchase again. Thus, if someone's sporting store in Brooklyn has a newsletter with hundreds of subscribers, they are likely to increase sales via repeat buyers. Given how the technology has progressed, e-mail campaigns are now also more specialized than ever before. For example, people can even customize their e-mails to fit buyers' specific interests. That way, Brooklyn buyers would only be shown Brooklyn-related products, per se. Beating that level of precision may be impossible!