Here’s How Microsoft Is Advertising Xbox One in Japan, and it Might be Working

Giuseppe Nelva June 28, 2014 7:05 PM EST

Microsoft is tackling the Japanese market for Xbox One quite aggressively. Probably more aggressively than many would have expected, especially considering the local performance of the Xbox 360.

Yet the house of Xbox isn’t giving up, and after enrolling serious support from Japanese developers, they have launched a rather massive web campaign centered around a sizzle reel trailer that shows a lot of the Xbox One’s line up in a chain-fire of gameplay footage. You can see it at the bottom of the post, and it’s definitely a rather cool way to introduce the platform to a completely new market.

What’s even more interesting, is that the advertising efforts seem to be working at least to an extent. The Day One edition of the console (comings with two games for a very convenient price) is still right on top of the popularity chart at Yodobashi Camera, which is one of the biggest electronics retailers of the country, and considered by many the go-to place to buy a new console.

We’ll have to stand by and see just how well the Xbox One will do on its Japanese launch on September 4th, and with the following Media Create charts on September 10th, but we can’t definitely say that Microsoft isn’t pulling all the stops at least to hit the ground running on what will probably be an uphill battle.