“If the past is interfering with your life, check-your-love-life”. The following ads by the Swiss Federal Office of Public Health and the Swiss Aids Federation employ nudity in peculiar situations that incite both a surprised reaction and an interest in the narrative of the image. The ads certainly cause people to read the text and understand the context of the ad: 1. No intercourse without a condom, 2. No sperm or blood in the mouth. Thus, these ads are another example of the public benefit that can come out of shock advertising.