Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday.

Egyptair’s Superb Social Media Crisis Management

Haaretz over a tweet reporting the Libyan plane hijack situation – Screenshot by Menna Alaa @TheMiinz

Egyptair’s social media monitoring process has proven efficiency, it detected a photo with the company’s logo on, there were no related keywords used in the tweet to be detected by the traditional monitoring tools. Also, the company quickly responded to the tweet before it goes viral and causes a real crisis.

Screenshot credit goes to Menna Alaa @ TheMiinz

Screenshot Credit: Menna Alaa @ TheMiinz

The company’s response imposed Haartez to remove and replace the wrong image with real ones.

First images from plane hijacked in Libya with 188 on board and diverted to Malta https://t.co/B19ZbbFzL5 pic.twitter.com/Lo40wiT2XT — Haaretz.com (@haaretzcom) December 23, 2016

Haaretz’s Fake Photo

Haaretz made a fatal journalism mistake by using a wrong photo of the hijacked plane, as it might have caused a real crisis for the Egyptian airlines.

@EGYPTAIR gave Israeli Haaretz a Lesson in What Not to Do on Social Media! #maltahijack pic.twitter.com/k0hxvVnGW7 — Heidi Shahat (@HeidiShahat) December 23, 2016

Hours of notifications, & still Israeli news Haaretz insists on using Egyptair photo with #8U209 Malta news. https://t.co/AkWCB4HYaY — نبيل (@Ternz) December 23, 2016

stop spreading rumors and fake news Haaretz, pullshit what you have typed. pic.twitter.com/H4iQBR2QRc — Islam – إسلام (@ItsIslamWalsh) December 23, 2016