There's always been something to be said for first-party apps, but not always for Twitter's. Twitter apps are diverse, and the official app in years past has been considered a bit underwhelming. The layout isn't customizable and the ads aren't removable (as they are on most third-party clients), but Twitter's app has improved greatly over the last months and now serves quite well as the daily Twitter app of millions, including 80% of our polled readers.

Twitter's app is ad-supported but free, and the better this app gets, the harder it is to sell users on paid alternatives. Twitter's app is also the first to get any new features, from live streaming video like the Presidential Debates and NFL Football.

For years, the last holdout for many users to using the official app was its blindingly white theme. Last year finally brought a dark theme to the official Twitter app and brought in thousands of users who are now using it to Tweet through their nightly insomnia.

Bottom line: The official app may lack frills and customization, but it gets features first and finally has a night theme.

One more thing: This is the only free Twitter app to make our list, and while you pay for features and customization, it's comforting that the best Twitter app is still the free one.