Google Patents the Use of Holograms

In a recent development, well-known technology company Google has now filed an application, insisting the use of holograms on its Head Mounted Display called Google Glass. This will help in enhancing the Augmented Reality experiences, wherein the images generated through computers are allowed to communicate with the actual world.

The patent which was filed by Google back in March last year gives a clear picture of how the head-mounted wearable technology can be merged with augmented reality for obtaining better results.

According to a TechCrunch report, Google’s new patent is titled as “Lightguide With Multiple In-Coupling Holograms For Head Wearable Display.”

The patent throws light on how “with Augmented Reality, the viewer’s image of the world is augmented with an overlaying CGI, also referred to as a heads-up display”.

It patent explains, “There is certain to be new found practical and leisure applications as the technology evolves; however, many of these applications are limited due to the cost, size, weight, field of view, and efficiency of conventional optical systems used to implemented existing HMDs.”

According to media reports, Magic Leap, a US-based tech startup, which has already filed numerous trademarks for AR content can be asked by Google for developing holograms in Google Glass. A report in the Wall Street Journal indicates that the Google Glass project is now renamed as Project Aura, however its project head is still the same. Yes, that’s right, the new project is also headed by Ivy Ross, who was also accountable for heading Google’s Google Glass project.

Apart from that, media reports also indicate that the company is hiring its staff for the Project Aura team from Lab126, which is the hardware research division of Amazon.com. In other words, according to reports Google is hiring software developers, engineers and project managers from Amazon.com’s Lab 126. Earlier this year, Eric Schmidt, who is Executive Chairman at Google gave a statement saying that wearable technology is a huge new market and hence the company is not giving up on its Google Glass project.

In January 2015, Google withdrew its head mounted display device Google Glass from the market.

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