I noted today that WUWT just passed 6000 followers on Twitter, and 15,000 followers of the blog by email. About the same time, WUWT reached 5000 likes on Facebook. A few years ago, I never much thought social media was worth much, but seeing how Michael Mann and Bill McKibben have been using it to their advantage, my view on the importance of it has changed.

For them, social networking is glue for the cause, it keeps their base in line and comforted with missives they want to hear. A good example is this recent tweet from Bill McKibben to a follower due to this WUWT story where I call out McKibben for some nonfactual regurgitation, and mention the reaction of one his followers who is too mentally cocooned to look for herself. She gets comforting words from the leader of 350.org:

Now, I’ll be the first to tell you that you can waste a lot of time on Facebook and Twitter, but they have their value. The value for skeptics has been underutilized in the past, and I aim to change that in 2013.

Here is what you can do to help get the word out this year.

1. If you don’t have a Twitter account or Facebook account yet, get one. They are free, and you can turn them off at any time if you just get tired of them.

Signup: https://twitter.com/ facebook.com

2. Follow some of the biggest climate mouthpieces on both Twitter and Facebook, such as Bill McKibben and Michael E. Mann. Here are the links:

McKibben on Twitter: https://twitter.com/billmckibben

McKIbben on Facebook: https://www.facebook.com/pages/Bill-McKibben/116439015075458

Mann on Twitter: https://twitter.com/MichaelEMann

Mann on Facebook: https://www.facebook.com/MichaelMannScientist

From these, you’ll pretty much get the entire spectrum of people in the ClimateMedia Complex they run with, making it easier to find and follow others.

3. You can optionally follow WUWT on Twitter and also on Facebook

Some others to follow are RyanMaue, Marc Morano, and Andrew Revkin. Again you can pretty much get the entire spectrum of followers from their accounts.

4. When you see climate alarmism in action, Tweet or Facebook post something to counter it, or simply ask a question asking how such claims can be supported. Be polite, don’t start a flame war.

5. Watch Mike Mann immediately ban you, like this reader discovered:

From: alice Sent: Tue Jan 01 11:18:37 EST 2013 To: morano Subject: Michael Mann Just had the weirdest thing happen. I posted a very mild comment on Michael Mann”s FB page regarding his criticism of an article by Gil Spencer. I merely pointed out that Spencer is saying that the Supreme Court upheld the right of people to criticize public figures. I came back to edit the comment and I saw that I am blocked from his page. He only wants people who agree with him to post. Now there”s a true scientist for you. Happy new year, Alice

Save those screencaps, rinse and repeat.

6. Learn how to use hashtags to your advantage

As Andrew Revkin recently observed, “blogs are important”, but so is social media, and skeptics have not taken advantage of this arena that much.

There’s no better time than the present #armyofdavids.

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