A Budweiser advert featuring UFC superstar Conor McGregor has been banned by Irish television company RTE as they say it promotes under-age drinking.

The TV ad, which sees McGregor walking through Dublin and Los Angeles telling viewers to 'dream as big as you dare', will not be shown because of the 27-year-old's popularity in Ireland.

This was the very reason Budweiser had chosen 'The Notorious' to promote their brand, but due to the fact that McGregor is an idol for youngsters in his home country the license-fee-funded network say it breaches their advertising codes.

Conor McGregor is pictured walking down the street in his native Dublin in his new Budweister advert

RTE are refusing to show the ad on their channels as as they say it promotes under-age drinking

The 27-year-old does not drink in the advert nor is there any no alcohol is consumed in the 40-second video

But RTE say the fact that McGregor is a huge role-model for young people in Ireland breaches their policies

RTE's policies prohibit marketing from alcohol brands that is directed at children or could in any way encourage them to start drinking.

McGregor is not seen drinking in the advert, neither is any alcohol consumed in the 40-second video.

Paul Mulligan, the station's head of operations for commercial services, told the Sunday Business Post: 'RTE believes it took the correct and prudent course of action in not approving the commercials for broadcast on its television services.'

In the advert, McGregor turns a street corner in Dublin and is suddenly seen with his new shaven head in LA

McGregor then walks through Los Angeles, where he prepared for his last two fights in Las Vegas

The UFC featherweight champion tells viewers to 'dream as big as you dare' in the video

'RTE believes it took the correct and prudent course of action in not approving the commercials,' RTE said.

McGregor (right) is expected to face Nate Diaz (left) in an immediate rematch at UFC 200 on July 9

Over the last three years McGregor has built himself into the UFC's biggest star and a national icon, with RTE even showing a six-part documentary on his rise to the top of mixed martial arts.

Despite losing by second-round submission to Nate Diaz on March 5 the 27-year-old's stock does not seem to have sunk as he looks set to headline the marquee UFC 200 event on July 9 in Las Vegas.

McGregor, who is currently the promotion's featherweight champion, is expected to face Diaz in a welterweight rematch.