Etsy stickers adorning your MacBook's lid, oft making a cute play on the presence of that glowing Apple? That's so 2012. Uncover, a Dutch company showcasing its talents here at The Next Web Conference in Amsterdam this week, has crafted a new method of customizing one's MacBook lid. And, perhaps most importantly, it involves the seamless removal of the Apple logo altogether. In essence, these guys use a specialized laser cutting process that can etch out anything your brain can muster -- from band logos to company mantras. And, as you'll see in the gallery below, the Apple logo doesn't have to be a part of the equation.

The outfit will take in any aluminum-faced MacBook from around the world, and once it lands in Holland, you'll typically see it headed back to your domicile within four to five days. If you're selecting one of Uncover's designs, you can have your machine tweaked for as little as €249 (around $325), while completely custom work starts at €599 ($780). (And yes, you can just buy a totally new Mac from Uncover as well.) We spoke to Jasper Middendorp, the company's CEO, and he confessed that only MacBooks are being accepted due to Apple's unique backlighting arrangement. They're obviously keen to offer similar work for PCs, but to date, every one he has seen blocks or covers the backlight in some way. For those looking to get it on the fun, allow the source link below to be your guide.