When you promote popular products, you should include images of the products to give visitors a preview of what they can expect when they click the CTA button.

If any of the items are on sale, make sure to include that in your campaign as well. Here it’s a good idea to show the original price next to the discounted price as shown in the example.

You don’t need to write a lot of text. Let the images and your CTA button do the work.

When you write copy for the CTA button, avoid using sentences and words that indicate a large commitment such as buy now, get it now, shop now, and so on.

Make the commitment as small as possible for your visitors so they’re more likely to click through.

Here are a few good examples to use: