I’ve been receiving promotional emails from the online retailer Everlane for three years now, roughly since the “radically transparent” clothing line launched. (They’re now making pants!) They're typically your standard PR blurbs: a run of new oxford shirts, a restock of a popular backpack, and near-constant reminders that they’re doing friendly and ethical work. Still, I haven’t bought anything from Everlane—I dig that the clothes are simple and low-fuss, but thus far everything I’ve seen has been almost too anonymous. Little did I know that Everlane was hiding a super-fly futuristic clothing line behind a too-busy-for-style tech-dude façade. Everlane, I learned, actually makes really, really cool clothes. Thing is, they’re all for women.

I came across this information basically by accident. Back in March, I received another promo email. This one was slightly…different. “Sam,” it asked, “do you shop for a man in your life?” Well, yes, I thought. Me! I am the man in my life that I shop for! But that’s not really what Everlane had in mind. Somehow, I was now down in their massive customer data-bank as…a lady? I laughed, sent it along to a few friends, and didn’t think much more of it. But the onslaught of emails that followed—now, hilariously and constantly, ads for Everlane’s lady-clothes—shut me right up. That’s because the stuff Everlane makes for women is, frankly, way cooler than their men’s line.

I mean, look at this funky boxy tee!

Everlane

It’s squarely in the realm of “strange and purposely ill-fitting” cozy garments that certain fashion dudes are pushing heavy. (Do you think Kanye wears women’s Everlane?)

Or this cool sweater:

Everlane

It’s got the side-slits that have become a signature of cool-dude designers like John Elliott, a basically purposeless design detail that serves mostly to telegraph cool. I thought the slits were sports-jersey-inspired. But maybe they came from Eileen Fisher instead! That's the thing, really: womenswear has always had the freedom to get weirder with shapes and silhouettes than the comparatively rigid men's world. So how should guys dress when the lines between men's and women's clothing start to blur?

This is the irony: Everlane thinks I’m a girl that would like to shop for men’s clothes. Instead, I’m a guy who thinks the only cool things Everlane makes are for women. So I guess I’m at something of a crossroads. Do I stay in my gender-normative lane, and hope that Everlane will start making clothes for dudes that carry the same whiff of utopic futurism? That feels unlikely. So I’m left, really, with one option. Maybe I’ll just have to sack up and buy a “texture tee.” I wonder if it comes in an extra large.