SYDNEY, Australia — When Que Minh Luu pitched a new comedy to her boss at Australia’s national broadcaster, the ABC, she asked a seemingly contradictory question: “Can I make a TV show that you can’t show on TV?”

The answer was yes.

“Content,” which premiered worldwide on YouTube, Facebook and Instagram this week, is billed by the ABC as the first scripted comedy shot from the perspective of a phone. Viewers are encouraged to watch the show, a vertical video series, on their smartphones.

The comedy, which seems to play out in real-time, was mostly shot on an iPhone held by the two actresses. In the first episode, a woman’s live streaming of her car crash goes viral, a satirical premise that has already proved plausible: A short clip of the car crash’s live stream did go viral on Twitter this week, with many users apparently convinced that it was real footage.