Cooper Tire Europe has signed an agreement to become official partner to Arsenal Football Club.

The exclusive sponsorship designates the Cooper brand as the first 'Official Tyre of Arsenal Football Club' for Europe, Russia, Middle East, South Africa and selected north African countries. It links the company’s passion for performance to football through the development of various advertising campaigns, consumer marketing programmes and promotions.

Under the long-term deal, Cooper Tire Europe will be highly visible in pitchside advertising during Premier League broadcasts at Emirates Stadium. The sponsorship also includes a number of activities with Arsenal players, offering the tyre manufacturer increased brand visibility.

Driven by uncompromised success and unrelenting in their quest for the highest quality performance, both Cooper Tire Europe and Arsenal Football Club share important core values, while also possessing an established European presence.

In addition to its new sponsorship with Arsenal, Cooper Tire Europe is very active in almost every kind of motorsport - from grassroots rallycross to international single-seaters just two rungs below Formula One. The tyre manufacturer recently announced a long-term partnership with ex-F1 driver and BBC pundit David Coulthard as its high-performance ambassador.

Marketing communications manager for Cooper Tire Europe, Sarah McRoberts, said: “We’re extremely happy to have secured this agreement with Arsenal Football Club, which is a truly world-class club.

“The sponsorship made perfect sense to us at Cooper as we share a real affinity with the club and its fans. Together we are all driven by success and we’re very much looking forward to what I’m sure will be a very successful partnership.”

Vinai Venkatesham, sales and marketing director of Arsenal, said: “We’re thrilled to have Cooper Tire Europe on board, who join our expanding family of commercial partners. Cooper is clearly entering an exciting new era and going from strength to strength as a brand, so now is the ideal time to welcome them to the club as an official partner.”