Other manufacturers may be talking Xiaomi down, but the Chinese phone maker keeps proving it is here to stay and is not slowing down. The company just announced it sold about 34.7 million smartphones during the first half of 2015, a number that beats last year’s numbers by 33%.

This goes right in line with Xiaomi’s anticipated smartphone sales growth for 2015, which estimated about a 30% increase over last year. They seem to be right on track to meet (and probably surpass) their goal as they continue beating everyone’s expectations. They have recently beaten a Guinness World record, partnered with Microsoft and opened a Xiaomi online store for western markets.

“Even with the China smartphone market slowing down, we did a stellar job of posting a 33% growth on last year’s numbers. It can be said that we outperformed the market and produced an excellent report card.” -Lei Jun, founder and CEO of Xiaomi.

Recent reports also place Xiaomi as the #1 smartphone vendor in China for 5 consecutive quarters, aside from taking the majority of the country’s market share in 2014, with 12.5% in its pockets. Xiaomi couldn’t have accomplished all these feats without a good strategy, though. They know how to prevent losses and offer some of the best bang for your buck in terms of technology, so it’s no wonder they sell out in a matter of minutes wherever and whenever they release a device.

If you were to ask me, I’d say Xiaomi is going nowhere. On the contrary, they are only growing in this struggling industry where even key players continue losing against the big guys. Their latest smartphones are awesome, including the Xiaomi Mi 4i, Xiaomi Mi Note and Xiaomi Mi Note Pro. Furthermore, they continue to pierce other markets with smart TVs, wearables and other accessories. All of this without even fully reaching the USA yet.

Watch out, Apple and Samsung. Something big is coming. Slowly, but strongly.

[press]— Leading smartphone company Xiaomi revealed today that it sold 34.7 million smartphones in the first half of 2015, an increase of 33% year-on-year. This figure refers to the actual number that was sold through to consumers.

“Even with the China smartphone market slowing down, we did a stellar job of posting a 33% growth on last year’s numbers. It can be said that we outperformed the market and produced an excellent report card,” said Lei Jun, founder and CEO of Xiaomi.

Xiaomi has successfully maintained its ranking as China’s top smartphone vendor in terms of market share for five consecutive quarters. In February this year, analyst firm IDC revealed that Xiaomi ranked first in China for the year of 2014, with a market share of 12.5%.

Bin Lin, co-founder and president of Xiaomi, said that this is an affirmation of the company’s innovative business model, which includes selling directly to consumers via e-commerce. Sales on Mi.com <http://Mi.com> make up 70% of Xiaomi’s total smartphone sales, helping the company become China’s third-largest e-commerce player. During Mi Fan Festival in April this year, Xiaomi sold 2.12 million phones in just 12 hours.

As Xiaomi continues to lead in terms of smartphone volumes, it has also seen tremendous growth in production capacity, supply chain management, and technology and design capabilities. Currently, the majority of Xiaomi’s smartphones are already on open sale without the need for pre-registration, making it more convenient for users to make purchases.

Among the smartphones released by Xiaomi, six models—Mi 2, Mi 3, Redmi, Redmi Note, Mi 4 and Redmi 2—have so far shipped over 10 million units each.

Xiaomi’s robust growth has also attracted top talent globally, resulting in a more diverse executive team. On 1 July, former partner of international investment fund DST Shou Zi Chew joined Xiaomi as its new CFO. Earlier on 10 June, former president of Qualcomm Greater China, Wang Xiang, became senior vice president of strategic cooperation at Xiaomi.

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes the Mi 4, Redmi 2, Mi TV, Mi Band and other accessories. With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia, Xiaomi is expanding its footprint across the world to become a global brand.[/press]