Key Campaigns

"It takes a certain type of person to be a wild mammal enthusiast and I should know because I am one.

For one thing, UK mammals tend to be nocturnal, or at least crepuscular (a great word meaning primarily active at dawn and dusk), which makes them difficult to observe. So, unless you are fortunate enough to have mammals visiting your garden, you need to put in a lot of effort to see them.

Mammals also tend to divide people’s opinions in ways that other animals don’t. Foxes are a good example. Most people are thrilled to get a fleeting glimpse of a fox crossing the road in front of their vehicle, but some people loathe them and spend all of their time trying to eradicate them. The same goes for Deer. It isn’t just a town versus country issue either, it is something much deeper than that in our psyche."