If you work in the field of advertising or filmmaking, storytelling is an important part of the process. To create a successful ad campaign, you are supposed to impress and enchant your audience as much as possible. But often, that’s easier said than done.

Storytelling is a talent that some people are born with, but others have to get training first. Nevertheless, everyone can master the art of storytelling. You just need the right tools of storytelling in hand. That’s why we’ve written this comprehensive, completely free storytelling eBook.