This is a short recount of the failure of my side project, https://www.ux-app.com . Some of what’s to come will come across as sour grapes, and for good reason. I am a little disappointed that UX-App didn't get more users. The reasons for this are

I would have liked to earn more money for my efforts It’s a cool tool which I think would be useful to lots of designers/developers

This article will detail how I went about promoting UX-App and the results I achieved.

It’s also a cautionary tale for other developers who, like me, may underestimate how difficult it is to get any traction for a new product.

Current Stats

Time in Development: 3.5 years — I have a day job… cut me some slack here ;)

Days live: 496 (launch date 19th Jan 2015)

Revenue: $1780.26

Customers: 42

Homepage bounce rate: ~60%

Active monthly users: ~100

Benchmark for success

I'm a modest guy. Success for me would be

$10k revenue in the first 12 months

a growth rate of 5%/month.

UX-App has failed to reach these targets.

Some Background

About Me

My name is Eli, I'm a high school teacher. I like coding. I would have liked to have a (at least moderately) successful side project.

About UX-App

UX-App is a rapid prototyping tool for the web and mobile apps.

The features that set it apart from other, similar tools:

1. It’s the only app that features a full suite of functional components.

2. It has, arguably, the best editing tools for said components

3. It allows designers to create interactions using visual programming

Here’s an example of a simple UI drop down.