Often when people talk about the importance of diversity they forget one significant group in our society: infants. In recent times this cohort has been swept under the playmat, and even blamed for economic troubles. For women, childcare has been identified as the main cause of the gender pay gap, meaning that many end up dreading having babies at all, viewing them as crying, burbling self-destruction buttons.

Paedophobia is on the rise, which businesses are only too happy to accommodate. Even airlines are trying to blot children out of existence with new “quiet zones” which exclude kiddies altogether. IndiGo has recently introduced rules meaning that anyone under the age of 12 has to sit in a special place (far from amazing adults, who we know are always pinnacles of virtue on flights). The company follows competitors Scoot and Malaysia Airlines which, too, decided that the kids weren’t all right – and therefore deserved to be hidden away.

It is not just aeroplanes that shun children. Last year a London-based café called Treacles Tea Shop was in the newspapers for banishing babies and small children from its premises. Far from being ticked off for its shameful policy, many seemed to applaud the idea – and even thought it amusing.

Like anyone with functional eardrums, noisy infants in public make me miserable and weary. But the decision to move them into special areas stinks far more than any Pampers creation. It speaks of an intolerance that is growing all the time; a widespread and inverted ageism against our younger fellow beings. Unfortunately, by virtue of their cognitive abilities, children cannot sniff out, nor complain about, this prejudice. And so it remains undetected (unlike a Pampers creation).

Baby bigotry has become one of the most open, yet underestimated, types of discrimination in our country – meaning that adults are only too happy to vocalise any disdain they may have for fledglings, whom they perceive to be the drain of civilisation. For women, a hostile attitude to children may even help them cure the dissonance between their desire for babies and the realisation they can cost professional success.

The result of this is not just families feeling ostracised and embarrassed over leaving the house, it is the general removal of children from our society. Birth rates in the continent are some of the world’s lowest, and gradually declining in Britain. In every part of our lives, children are scapegoats for a range of problems, whether economic or otherwise.