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Edible pot treats and vaporizable oils could become as popular as smoked marijuana once the drug becomes legal, a pot company executive told a business luncheon Wednesday.

“I would say the biggest thing on a product side is you will see, certainly over time, a shift from dried flower — the actual cannabis bud — over to concentrates predominately and also edible products,” said Nick Whitehead, vice-president of market development with Aurora Cannabis.

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“In Colorado and Washington (state), it started at about … 70 per cent of the market was just pure dried flower, and now in terms of revenue, it’s about 50-50 between dried flower and other products.”

Whitehead spoke to around 40 business people at the Chateau Lacombe on trends in the emerging cannabis industry, organized by the Economics Society of Northern Alberta.

The federal government plans to legalize marijuana for recreational use this summer, though major decisions about how to produce, market and sell the substance have been left to the provinces.