A campaign that encourages consumers to give up meat for a week has sparked a counter campaign urging Australians to host meat-heavy barbecues for their friends.

Queensland Liberal National party MP George Christensen has criticised Meat Free Week, saying it's un-Australian at a time when farmers are battling drought.

Mr Christensen is promoting a counter campaign, called Free Meat Week, and is encouraging people to put on barbeques for their mates.

"To orchestrate a campaign that kicks graziers while they are down is just downright un-Australian," Mr Christensen told Parliament.

"I'm going to encourage all Australian families to put on a meat-heavy barbecue for their mates. Get some good quality Aussie meat, invite your mates around for some free meat while supporting our mates, our farmers in the bush."

Elise Burgess, from the animal protection group Voiceless, one of Meat Free Week's charity partners, says the campaign is not anti-farmer.

"The whole message of Meat Free Week is more about increasing your consumption of vegetables and fruit and legumes," she said.

"All this produce will most likely come from Australian farmers, vegetable growers and fruit growers, who are similarly impacted by this severe drought that we are currently suffering from."

Meat and Livestock Australia has also chosen this week to launch a new campaign encouraging meat consumption.

Lachlan Bowtell, regional manager with MLA, says their new 'Bettertarian' campaign is about informing customers about ethical and sustainable meat production and consumption.