HTC is launching a new app store for its VR hardware. Viveport escapes beta testing today, showcasing all the other VR possibilities besides survival horror, shooting and such. The company is promising the hub will show off art, creativity tools, education apps and more -- hoping to surface things that might get lost in the depths of Steam's bigger catalogue. The store also includes Viveport Premieres: content that's debuting on the Vive headset, including Google Spotlight Stories' Petal, Stonehenge VR, The Music Room and more.