In an offense called “Operation Payback,” members of the Internet collective Anonymous have organized what seems to be anti anti-piracy movement. Dubbed by Torrent Freak as the “protest of the future” the group has been pretty busy over the past 36 hours launching DDoS attacks on the MPAA, Indian anti-piracy site AiPlex Software and today both RIAA.com and RIAA.org. The attacks are apparently in retaliation for comments the CEO of Aiplex software made about his firm being hired by the film industry to take down The Pirate Bay.

The original call to arms below:

How fast you are in such a short time! Aiplex, the bastard hired gun that DDoS’d TPB (The Pirate Bay), is already down! Rejoice, /b/rothers, even if it was at the hands of a single anon that it was done, even if ahead of schedule. now we have our lasers primed, but what do we target now? We target the bastard group that has thus far led this charge against our websites, like The Pirate Bay. We target MPAA.ORG! The IP is designated at “216.20.162.10″, and our firing time remains THE SAME. All details are just as before, but we have reaimed our crosshairs on this much larger target. We have the manpower, we have the botnets, it’s time we do to them what they keep doing to us. REPEAT: AIPLEX IS ALREADY DOWN THANKS TO A SINGLE ANON. WE ARE MIGRATING TARGETS.

From the Anonymous media kit:

Operation:Payback is a bitch. DATE \September 19, 2010\ To whom it may concern, This is to inform you that we, Anonymous, are organizing an Operation called “Payback is a bitch”. Anonymous will be attacking the RIAA (Recording Industry Association of America), the MPAA (Motion Pictures Association of America), and their hired gun AIPLEX for attacks against the popular torrent and file sharing site, the Piratebay (www.thepiratebay.org). We will prevent users to access said enemy sites and we will keep them down for as long as we can. But why, you ask? Anonymous is tired of corporate interests controlling the internet and silencing the people’s rights to spread information, but more importantly, the right to SHARE with one another.The RIAA and the MPAA feign to aid the artists and their cause; yet they do no such thing. In their eyes is not hope, only dollar signs. Anonymous will not stand this any longer.We wish you the best of luck. Sincerely, Anonymous, We are legion.

Both RIAA sites currently offline (they went down 5 minutes before schedule), as people continue to mobilize through the 4Chan message boards and Twitter, using the LOIC (Low Orbit Ion Cannon) DDoS tools to initiate independent attacks, and continuing to make what would seem unlikely for a group of people called Anonymous, celebratory tweets.

For all the “future of cyber protest” rhetoric, it remains to be seen how much effect a flood of traffic and a few hours of downtime will have on changing RIAA or MPAA piracy policy. After all, despite yesterday’s sustained attacks, the MPAA site is back up and running, snow owls and all.