Two Toronto police divisions launched a bicycle and pedestrian safety campaign Monday morning in response to the high number of deaths that have occurred this summer.

The 54 and 55 divisions launched the initiative Monday morning at the intersection of Broadview and Danforth Avenues.

Officers at that intersection and other areas around the city will be watching for jaywalking pedestrians or cyclists who fail to obey proper traffic laws or are missing mandatory safety equipment, such as front and rear lights, a bell or horn.

Police will also be watching to ensure that drivers check their blind spots when turning, and look out for cyclists when opening their car door into the path of bike traffic.

Eight of the 12 pedestrian deaths in Toronto this summer took place because pedestrians crossed the street mid-block, rather than at a crosswalk, Toronto police said in a release explaining the reasons for the campaign.

Police have also observed an increase in the number of collisions between cyclists and motor vehicles.

"Road safety isn't just a slogan, it's a way of life. Cyclists and pedestrians must always obey the traffic laws," said Sgt. Jack West in the release.

The campaign will last through Wednesday.