: Sony has responded to our request for comment. "No further announcements/comments to make at this time. PlayStation 4 is launching this holiday season."

The original story is below.

At Sony’s 2013 E3 press conference, the company finally showed off what the PlayStation 4 looks like, and it even revealed the price of the unit. But mum was the word on when consumers could expect to pick up the console, other than confirming that it would indeed be available in 2013.Well, it looks like we may have a release date, at least for parts of Europe.NeoGAF member Cyborg posted the picture below from a Media Markt store in Amsterdam, Netherlands. It pinpoints the release date for the console as November 13, 2013. Others in the thread point to European online outlets that also have the date pegged for November 13, 2013.Could this be a promotional item made by Media Markt without any word from Sony? Sure, but it wouldn’t make much sense. Media Markt is an absolutely massive chain in Europe, and is essentially that continent’s version of Best Buy. They most certainly have communication with Sony about when its console is coming out, suggesting that this ad didn’t materialize out of thin air.This would also be good news for Europe, if true, since Europeans didn’t get PlayStation 3 until 2007, seeing the console release to their American and Japanese brethren earlier in 2006.Oh, and as for Xbox One? Well, we're predicting that it will launch on November 5th , though that remains to be seen.We’ve reached out to Sony for clarification and confirmation and will update when we hear back.

Colin Moriarty is IGN’s Senior Editor. You can follow him on Twitter and IGN and learn just how sad the life of a New York Islanders and New York Jets fan can be.