By: Nick McEvily, Chief Product Officer @ Current

I just fell asleep scrolling through Netflix.

I must admit, I have a heavy appetite for content, but I can’t seem to crawl out of this show hole.

Netflix’s perception of me (their algorithm, I mean) is limited to what I’ve watched on Netflix and the movies and shows within their platform. They don’t know that I follow Neil Degrasse Tyson on Twitter or that I listen to Tim Ferris on Soundcloud. So how are they supposed to recommend “Neil Degrasse Tyson Show Title” or “Time Ferris’s Special Show?” Their recommendation algorithm isn’t to blame, but their knowledge of what I might like is.

My content is scattered all over the place, and my favorite networks have their hands tied.

One Isn’t Enough.

The truth is, I’m on a lot of networks. But each has its place: Spotify songs in the morning, YouTube videos for How-To’s, and Netflix shows to take me into the wee hours of the morning.

No one network can contain my appetite. In order to get all the content I want, I need to have several networks in the mix. At least one per medium: one for music, one for videos, one for podcasts etc.

Apparently, the average US viewer has access to nearly four video services, but only uses about two on a regular basis. I think if these networks shared preference-data, or showed related content across networks, we’d have an easier time discovering content we like. Maybe then, average Annie would use all four of her video services.

I ain’t got time for that…

Time is the underlying limitation here… No one has time to spend in tedium, searching apps and switching between them to find a song, clip, show, interview or story. But thats the new normal: relevant content and data, scattered across networks and mediums without anything tying them together.

The media industry should take a page out of the ol’ brick and mortar book; from ice cream stands to car lots employ a unique consumer-focused expression of a natural economic theory known as “Hotelling’s model of spatial competition.” Through this phenomenon, businesses offering similar or even the same products or services cluster, despite their competitive nature, to facilitate ease of choice for consumers, and take advantage of a kind of “secondary exposure” effect emanating from their neighboring ice cream stand or car dealership.

Since cable died, the media industry is looking for a new way to utilize this principle.

Oh, Hey Content.

Luckily, with the democratization of data and content thanks to public blockchains and automated programming interfaces (APIs), data sharing and seamless browsing are now possible.

Finally, consumers can float between networks seamlessly. Partner networks will retain ad revenue, get “secondary exposure” and more data to recommend content better. It’s a classic win/win for all parties. Current personalizes, integrates and unites our fragmented entertainment media.

Soon, I won’t be calling to you from the bottom of a show hole… I’ll be swimming in content, ready to dive deeper.

/////////////////////////////////////////////////////////////////////

📲 What is Current?

Current is an incentivized, blockchain-enabled multimedia ecosystem that gives people more choice in how they play and pay for streaming content.

Current’s digital token uniquely rewards a person’s time, money spent, and data shared during the media streaming experience. This token can be used on a broad range of products, services, and in-platform advertising. Current already has over 200,000 users and is backed and advised by a top-tier group of individuals and institutions including Billionaire Mark Cuban, the founders of Bancor, Indiana University, and more.

Keep up to date with our announcements!

🙌 Join our community on Telegram to qualify for our $500,000 CRNC giveaway!🙌