Although the movement targets numerous industries and governments worldwide, a recent focus on fashion has been particularly high profile.

Extinction Rebellion, which held demonstrations outside the Manhattan headquarters of The New York Times earlier this year demanding the newspaper increase its focus on climate change, has a distinctive hourglass logo, viral social media campaigns and creatively packaged demands for drastic action. It calls itself the fastest-growing climate and ecology direct action movement in history.

Come Monday, the most ambitious protest effort by the group yet will get underway, with tens of thousands of protesters planning to bring roads around Westminster to gridlock; there will also be a sit-in at London City Airport. This is the beginning of two weeks of environmental demonstrations that will also include repair stations where people can bring their old or damaged clothes.

So how does it all work?

Extinction Rebellion, which originally grew out of the activist group Rising Up! and relies solely on crowdfunding and donations, has three key goals: that governments are transparent about the impact of climate change; that they reduce net greenhouse gas emissions to zero by 2025; and that governments worldwide create citizens’ assemblies to set climate priorities.