OH COCA-Cola. It’s just not having a good time.

Less than a month after that unfortunate Mein Kampf Twitter incident, it’s put its foot in it again. The global powerhouse has been forced on the back foot after another Nazi-related gaffe.

As with so many PR nightmares, it all started with an ad.

Coca-Cola ran an ad in Germany celebrating the 75th birthday of Fanta. It was the origin story of Fanta and explained how the orange fizzy drink was invented because German bottlers didn’t have the ingredients to make Coke.

It called the ad ‘Good Old Times’.

The dialogue in the video included this less-than-appropriate line: “To celebrate Fanta, we want to give you the feeling of the good old times back.”

Oh dear.

If you’re doing the maths, 75 years before today lands us in the year 1940, smack bang in the middle of World War II. And the omitted reason for why Coke ingredients were elusive? Probably because quite a large chunk of Europe was busy fighting the scourge of Nazism, rather than producing the mysterious compounds that go into Coca-Cola.

Not surprisingly, Coca-Cola pulled the ad after online backlash which (rightly) pointed out that 1940 wasn’t really the ‘Good Old Times’ for most people.

A Coca-Cola spokeswoman told Expressthat it apologised for causing offence and that the ad was meant to evoke “positive childhood memories”. She also said that the brand has no association with Hitler or the Nazi Party. Nice to clear that up.

The latest kerfuffle comes on the heel of its Super Bowl social media campaign four weeks ago when it inadvertently tweeted out Hitler quotes to millions of online followers.