UK Begins Absolutely Bonkers 'Education' Of Grade Schoolers About Intellectual Property And Piracy

from the hey-teacher-leave-those-kids-alone dept

Several years ago, a music industry transplant into Parliament, Mike Weatherley, made a glorious push to get the government to invade primary schools in the country to teach them that piracy is the worst thing in the world and intellectual property laws are super cool. Children as young as seven years old would be subjected to "educational information" provided by the government on the "proper" use of the internet. This was not the first attempt at pushing copyright propaganda on kids. In fact, we've reported on many of these, going all the way back to 2003 -- and many of the programs have been mockable, including the infamous Captain Copyright.

You would think that maybe those producing this propaganda would realize that it basically always is a flop as kids are smart enough to see through it -- and that their attempts to be cool and hip tend to come off as insane. But... the UK has pushed forward with this plan, and you have no fucking idea how insane it actually is.

Part of the education features a fictitious cartoon band called Nancy and the Meerkats. With help from their manager, they learn key copyright insights and this week several new videos were published, BBC points out. The videos try to explain concepts including copyright, trademarks, and how people can protect the things they’ve created. Interestingly, the videos themselves use names of existing musicians, with puns such as Ed Shealing, Justin Beaver, and the evil Kitty Perry. Even Nancy and the Meerkats appears to be a play on the classic 1970s cartoon series Josie and the Pussycats, featuring a pop band of the same name.

As TorrentFreak points out, the inclusion of a parody of Ed Sheeran is more than a bit eyebrow-raising, considering just how open to and grateful for piracy and filesharing Sheeran has been. For the government to hijack his likeness for a parody that takes the opposite view is, at the very least, uncouth. If it seems odd that a series of videos extolling the virtues of intellectual property rights makes such liberal use of parody to play on well-known entertainment stars, well, just take a look at the government's video trying to explain parody and fair use and picture a bunch of first-through-fifth graders taking this all in.

Beyond how vomit-inducing the video is generally, one wonders just how closely the message in the video overlaps with actual UK law. While UK law is more stringent on free speech when it comes to so-called "insulting" speech, it seems far too simple an explanation to state that any parody that is found insulting would be illegal. Let's say, for instance, that Ed Sheeran considers this parody depiction of him, complete with an anti-piracy message that comes off as the opposite of his own, is insulting. Is the UK's IPO really saying that its own video suddenly becomes illegal?

Now, while the videos generally tread upon long-debunked ground...

After the Meerkats found out that people were downloading their tracks from pirate sites and became outraged, their manager Big Joe explained that file-sharing is just the same as stealing a CD from a physical store. “In a way, all those people who downloaded free copies are doing the same thing as walking out of the shop with a CD and forgetting to go the till,” he says. “What these sites are doing is sometimes called piracy. It not only affects music but also videos, books, and movies.If someone owns the copyright to something, well, it is stealing. Simple as that,” Big Joe adds.

...there is also some almost hilarious over-statements on the importance of this messaging and intellectual property as a whole. For instance, were you aware that the reason it's so important to teach 7 year olds about copyright and trademark is because navigating intellectual property is a full-blown "life skill?"

According to Catherine Davies of IPO’s education outreach department, knowledge about key intellectual property issues is a “life skill” nowadays. “In today’s digital environment, even very young people are IP consumers, accessing online digital content independently and regularly,” she tells the BBC. “A basic understanding of IP and a respect for others’ IP rights is therefore a key life skill.”

It's enough to make you wonder if this is all just another example of a parody of those that push intellectual property rights education on school-aged children -- so ham-fisted is the execution and so wildly overstated is its importance.

Ultimately, we can likely rest easy, because children even as young as seven are far too smart and resourceful, not to mention critical in terms of entertainment, as to consider these videos to be anything other than the obvious propaganda that they are. One nearly hopes that some of these children will create their own parodies and put them up on that dangerous internet thing they've been warned about, with hopefully as much mean-spirit as their little psyches can conjure.

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community. Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis. While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: copyright, elementary school, fair use, ipo, kids, lessons, parody, propaganda, uk