Why Do I Need a Digital Marketing Agency for my Atlanta Business?

Atlanta is often hailed as the capital of the South East region and that is for good reason. With the busiest airport in the world, Atlanta continues to grow as a hub for national and international businesses including The Coca-Cola Company, Home Depot, United Parcel Service and Delta Air Lines. In 2019, 30 of the Fortune 500 companies generated $438 billion in Atlanta and the city shows no signs of slowing. Atlanta is a great place for any business to build their base and Online Optimism can help cement that foundation.

At Online Optimism, we’ve worked with clients from a variety of industries so no matter what digital marketing campaign Atlanta business owners require next, we’ll be ready. Our team spends a significant time learning your industry, whether that be the ins and outs of cybersecurity or the intricacies of cryptocurrency (and yes, our team has handled both of these topics!), our team is open to whatever new industry Atlanta business owners decide to delve into. We invest a lot of time to ensure we know your business as well as you do. After all, our team is equipped to handle the creative and copy of your entire digital marketing campaign so we want to make sure that you’re represented accurately. Whether that means reading through blogs, buying textbooks or even interviewing experts, we’ll do whatever it takes to get our team up-to-speed with your industry.

With research complete, our team can get to work. Digital marketing and advertising has a remarkable number of benefits in comparison to traditional advertising or print advertising. With digital marketing we can target the audience that is right for you. During our onboarding session, we begin to identify who your target audiences are which includes learning about their demographics, behaviors, interests and psychographics. Our team can then start to build out audiences with our ads management tools to ensure that your ads are only being shown to the audiences that matter to you most. Our content team can also begin to grasp the voice of this campaign and adjust any relevant messaging so that it resonates best with your audience. An added benefit of digital marketing is that everything is trackable. No matter what your business determines as a conversion, our team can track it. Whether that’s revenue, form submissions, newsletter sign ups or downloads, we can track what’s most important to you. All of our campaigns come with customized reporting so you have quantitative proof that we’re the right digital marketing agency for your Atlanta business!