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­­­Global Hot Dogs and Sausages Market – Insights

A hot dog is a grilled or steamed sausage sandwich consisting of a hot dog bun along with a meat sausage. Hot dog bun is a bakery product made of a bread and a sausage is primarily composed of ground meat such as pork, beef or chicken and is seasoned with spices such as cinnamon, garlic, paprika or cumin seeds among others. Hot dogs and sausages are offered with various flavors such as honey, brown sugar, barbeque, spicy, and teriyaki.

Among regions, North America held significant market share in the global hot dogs and sausages market in 2018, owing to increasing trend of on-the-go food items. According to National Hot Dog and Sausages Council (NHDSC), top hot dog consuming cities in 2018 included Los Angeles, New York City, Philadelphia, Boston, Chicago, Phoenix, Atlanta, Detroit, Washington DC, and Tampa. The data released by NHDSC in 2018 states that Los Angeles residents consumed around 31 million pounds of hot dogs, which is more when compared to other cities such as New York City and Philadelphia.

Among meat type, chicken segment is expected to hold significant share in the hot dogs and sausages market over the forecast period, owing to rising awareness regarding health concerns caused due to other meat types. Pork and beef are considered as red meat, which are type of mammalian muscle meat. According to the World Health Organization (WHO), red meat contains heterocyclic aromatic amines and polycyclic aromatic hydrocarbons, which are considered as carcinogens (cancer causing agents). Moreover, the World Cancer Research Fund (WCRF) International (an authority on cancer prevention research) recommended limiting the consumption of red & processed meat and considering poultry meat such as a chicken as a potential alternative to red meat. Therefore, chicken is a relatively safer choice for consumption and is therefore, projected to witness growth over the forecast period.

Moreover, long-term consumption of sausages made from red meat are considered to be harmful, as they contain chemical known as haem that can cause cancer. Red meat includes beef, lamb, and pork. For instance, according to Cancer Council New South Wales, Australia, eating over 700 grams (raw weight) of red meat a week increases risk of bowel cancer. Therefore health concerns related to consumption of red meat are expected to restrain growth of the hot dogs & sausages market.

The global hot dogs and sausages market was valued at US$ 72.27 billion in 2018 and is expected to exhibit a CAGR of 3.0% in terms of revenue, over the forecast period (2019 – 2027) to reach US$ 95.13 billion by 2027.

Figure 1. Global Hot Dogs and Sausages Market Share (%), By Region, 2018

Source: Coherent Market Insights, 2018-19

Players operating in the global hot dogs and sausages market are adopting various growth strategies to strengthen their market presence. Due to increasing trend of organic and natural meat products, various key players are focusing on offering organic sausages to attract more consumers. For instance, sausages offered by Organic Prairie Company are prepared from 100% organic meat. Organic meat is obtained from a livestock that is fed with organic feed, which is free from any toxic pesticides or synthetic fertilizers.

Figure 2. Global Hot Dogs and Sausages Market Share (%), By Distribution Channel, 2018

Source: Coherent Market Insights, 2018-19

Moreover, various key players are focused on introducing new products, in order to enhance their product portfolio. For instance, sausages industry is segmented into both non-vegan and vegan categories. Companies such as Linda McCartney Foods provide vegetarian sausages in frozen product range to attract vegetarian population. The vegetarian sausages do not contain red meat but are healthier, as they are filled with 60 to 65% of high amount of protein along with other ingredients such as soy protein concentrates, sulfites, raising agents, and stabilizers.

Major players operating in the global hot dogs and sausages market include Hormel Foods corp., Nestlé S.A., San Miguel Purefoods Company, Inc., Bar-S Foods (A Sigma Company), ELPOZO ALIMENTACIÓN S.A., ANIMEX Foods Sp. z o.o. sp. k., BOB EVANS FARMS, LLC, Johnsonville, LLC., and Atria Plc.