NEW YORK–Following on the heels of Coca-Cola’s “Share a Coke” campaign, the soft drink producer has revealed its latest endeavour: “Share a Joan.” The project plans to celebrate the life of comedian Joan Rivers by melting her down, creating millions of plastic Coke bottles from her remains, and labelling them with her name.

Though Rivers was a controversial figure, there’s no controversy surrounding her dedication to environmental issues. Through a large portion of her life, Rivers worked tirelessly to become a fully recyclable material that could be re-used and enjoyed by later generations.

“This campaign is a natural fit for both Coca-Cola and Joan Rivers,” said Coke spokesperson Ambers LeBlanc. “Both products come in recyclable containers and have a nauseating effect when taken in large doses.”

While collectors will surely be planning to hold onto their bottles for years to come, LeBlanc does issue a warning. “Bottles of Joan will naturally degrade over time. Constant maintenance will be required in order to preserve the bottle’s original shape.”

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