Business

News from the Marketing desk

May has been a very good month for HelloGold. The launch of a new marketing campaign, A Better Future, led HelloGold into the month of Ramadan on a solid uptrend of gold buys. various promotions were launched driving sales to all time highs, both in weekly and daily numbers!

The Best Price campaign kicked off on 24th May. Fees were reduced, meaning HelloGold currently offers the best price for buying gold in Malaysia. And since there’s no use being the best if nobody knows about it, HelloGold made sure to be featured on imoney.my, a well trusted and widely read site in Malaysia for everything related to money & investment.

HelloGold offering the best price to buy gold in Malaysia

If that wasn’t enough, HelloGold was also featured on two other websites with very wide readership within the target market, Siakapkeli (Malay focused) and Leesharing (Chinese focused). We didn’t have to wait for long to see the positive results of those combined efforts…

New All Time High records — daily with 266 grams, and weekly with 700 grams were reached!! Previous ATH were 136 grams and 400 grams respectively so the bounce is significant and is a great encouragement for the team to continue on efforts to increase market reach and consolidate higher sales.

Events and talks

On May the 7th, HelloGold’s CEO Robin Lee was invited by the IFN Asia Forum to speak as part of a panel focusing on “Preparing for the Future: Financial Technology in Asia”. The panel got the audience engaged and the conversation around fintech, financial inclusion and HelloGold’s contribution to those sectors continued off-stage with key players of the industry.

Robin was also invited to speak at last week’s Innovfest Unbound 2018 in Singapore on the topic of “A new wave of fintech”. It really is great to see how HelloGold’s work and Robin’s expertise in the industry are being recognised, and having him being invited by recognised events to share his take on the future of fintech and financial inclusion. It shows the recognition and credibility that Hellogold is getting out there.

HelloGold App development

The HelloGold team has now released a new version of the Promotion Engine that incentivizes customers to sign up to HelloGold and also save in gold. The Product team has also implemented many minor tweaks that improve upon the customer’s experience of using the app.

There are many exciting product features in the Product Roadmap being developed by Product, incorporating the feedback Customer Service are gathering and the strategic plans of the Marketing team. These will significantly contribute enhanced user experience for HelloGold’s ever increasing customers.

Some of these enhancement includes UI/UX redesigns to improve customer experience and a referral system that incentivizes customer to share the App with their family and friends.