Erik Buell Racing Is Back

Erik Buell Racing will not go down without a fight. From Harley to EBR, Erik has been put through the ringer in the motorcycle industry. Now back again, EBR announced that they would resume production as Erik Buell Motorcycles, LLC. It sounds like they’ll be moving forward in 2016 with the 1190RX and 1190SX with the first bikes scheduled to be off the line by March 17 according to Road Racing World.

The public, Buell Nation, and EBR fans are invited to attend the EBR launch party on March 18 at the EBR motorcycle factory on Buell Drive in East Troy, WI. There will be free food, an EBR team ‘meet and greet,’tours of the production line, and other events at venues in the historic downtown village of East Troy, WI.

It will be interesting to say the least. Standing as the only American Sportbike company you’d think they’d have an easier time. Round 1 of EBR had them selling bikes at the same high price point as the Italian superbikes like Ducati, Aprilia and MV Agusta. The 3 undisputed Kings of performance and tasteful design.

It would be great to see them match the classic styling and impressive performance that Erik Buell Racing is capable of, but not put themselves in a category that is directly competing with the high end Italian bikes until they have the resources to get materials at a competitive cost. Don’t get me wrong, Erik Buell Racing’s 1190RX and 1190SX are two fantastic bikes. They have some of the most impressive performance stats of any bike on the market. They have a lot of very cool features that Erik Buell has stuck by since the beginning and refined as time has gone on.

I think there’s a lot of potential here and it would be damn cool to see an American Sportbike company stand the test of time. We’re really looking forward to see what Erik Buell and his team bring to the table this time around. Who knows, third time is a charm?! We’re rooting for your guys! Read an in-depth article on Road Racing World with more details and quotes from the EBR team.