Alan Partridge: Alpha Papa has released a new clip online.

The footage from Steve Coogan's comedy features the Norfolk DJ singing along to Roachford's 1988 single 'Cuddly Toy'. The scene is used in the movie's opening credits.

Alan Partridge: Alpha Papa sees the North Norfolk Digital host drawn into a siege when DJ Pat Farrell (Colm Meaney) is fired after a corporate takeover and takes the remaining employees hostage.

When speaking to Digital Spy recently, Coogan said that by the time I'm Alan Partridge's second series entered production, the writers were deliberately thinking of catchphrases that the general public would pick up.

"We knew that if we had Alan say it, then people would start saying it on the street," he explained.

Alan Partridge: Alpha Papa is out in the UK now.

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Gallery - Alan Partridge: Alpha Papa in pictures:Movies: The Alan Partridge Movie: Rolling Gallery

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