The 20-Year Quest To Save Nutella

Enlarge this image toggle caption Eric Gaillard/Reuters Eric Gaillard/Reuters

The Indicator from Planet Money The 20-Year Quest To Save Nutella The 20-Year Quest To Save Nutella Listen · 9:35 9:35

Global demand for hazelnuts is on the rise, but the industry has a problem. More than 70% of the world's hazelnuts come from just one place: Turkey. And that leaves producers and Nutella lovers everywhere vulnerable.

But lucky for them one scientist in New Jersey has spent the last 23 years on a global quest to reinvent the hazelnut. And now his dream may finally be coming to fruition.

Today on The Indicator: how one man's lifelong obsession could end up revolutionizing an entire industry.

Music: "Morning Start"

Find us: Twitter/ Facebook.



Subscribe to our show on Apple Podcasts, PocketCasts and NPR One.