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A completely overhauled in-car operating system from Ottawa’s QNX Software Systems Inc. is proof QNX owner BlackBerry is making good on a promise to push its software into non-traditional markets.

The CAR Platform 2.1 will allow automotive firms to install Android applications until now off-limits for vehicles, as well as to more easily create digital dashboards and heads up displays.

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Details of the new system are set to be announced at the Telematics Detroit Conference Wednesday.

“Automakers need to tap into the rapid innovation of the mobile app community — it’s the surest way to keep vehicles fresh with new and engaging features,” Andy Gryc, senior automotive product marketing manager at QNX, said in an interview.

“We’ve looked at it for a relatively long time in automotive, having customers ask us about it and doing technical and business evaluation,” Mr. Gryc said.

Consumers will be able to download mapping services, online music applications and games directly into vehicles equipped with the 2.1 operating system.