The National Republican Senatorial Committee on Friday will take their first swipe at Democrats in the wake of an Obama administration decision to let federal lawmakers and their staffs keep the government subsidy that offsets much of their insurance premiums costs — even though they will enter state-based health exchanges under “Obamacare.”

The effort is being launched through billboards in Des Moines, Iowa, and “walk cards” that will be handed out at the Iowa State Fair to target Rep. Bruce Braley, Iowa Democrat.

The ad campaign and a website, WrongTeamBraley.com, depict the congressman as a key supporter of Mr. Obama’s health care law.

“Braley wants to be exempted from ObamaCare, while forcing it upon hard working Iowans,” NRSC spokeswoman Brook Hougesen said.

Her comments refer to the Office of Personnel Managment’s recent decision to let lawmakers and staff keep their traditional premium subsidy in lieu of the tax credits that Americans without employer-based insurance will use when they enroll in the exchanges tied to the Affordable Care Act.

Handouts for fair-goers look like baseball cards and photo-shop Mr. Braley into an old-timey uniform and cap with the Obama campaign’s signature red, white and blue “O” logo.

According to the committee, “the grassroots campaign in Iowa is a series of initiatives that will highlight Bruce Braley’s years of hard work and effort batting for Washington liberals’ ObamaCare over Iowa families, farmers, seniors and small businesses.”

Mr. Braley has served in Congress since 2007 and is seeking reelection under the mantra of “Braley Works for Iowa.”

His campaign website touts endorsements from groups of farmers, fire fighters and carpenters in Iowa, and says he first ran in 2006 “to stand up for middle class families who didn’t have a voice in Washington.”

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