First the Loyal White Knights of the KKK July 8 and now the Unite the Right rally August 12. Charlottesville has become quite the magnet for white nationalists since City Council voted in April to remove a statue of General Robert E. Lee and rename two Confederate general-monikered parks. Oh, and the mayor declared the city the capital of the resistance.

But how does the alt-right differ from the KKK?

We went to the Daily Stormer, the neo-Nazi website where Andrew Anglin published a handy guide to the alt-right and the new white nationalists.

The core concept is that “whites are undergoing an extermination, via mass immigration into white countries which was enabled by a corrosive liberal ideology of white self-hatred, and that the Jews are at the center of this agenda,” writes Anglin.

So, like the Klan, the alt-white nationalists are still racist, dreaming of deporting all people of color, still anti-Semitic and anti-nonwhite immigrant, still homophobic and still loathe feminists and liberals. But this new breed is young and spends a lot of time hanging out online.

Trolling is a popular activity, as are making memes and doing things for the lulz, because there’s “a spirit of fun,” according to Anglin.

“The mob is the movement,” he writes. This hive mentality is buzzing in dark corners of the internet like Reddit and 4chan, where “the rehabilitation of Adolf Hitler and the [National Socialist German Workers’ Party] largely took place,” according to Anglin.

Here’s who’s on the bill to speak at homegrown whites-righter Jason Kessler’s August 12 march on Charlottesville (which the city announced Monday it’s moving to McIntire Park), where he gives himself third billing in the all-star, alt-right lineup. By Lisa Provence and Samantha Baars

Wikimedia Commons

Richard Spencer

Claim to fame: President of the National Policy Institute and Washington Summit Publishers, who coined the term “alt-right” and calls for a “peaceful ethnic cleansing”

Hates most: Any color except white

Major press moments: Spencer was punched in the face in the middle of an on-camera interview during the Women’s March and also had his Alexandria, Virginia, gym membership terminated for being the cause of a scene in which a woman called him a Nazi.

Local ties: The 2001 UVA grad inspired fellow alums to form Hoos Against Richard Spencer to raise money for refugee resettlement org International Rescue Committee.

Slogan: “We will not be replaced.”

Quote: “Hail Trump, hail our people, hail victory!”

Signature move: Nazi salute

Courtesy Southern Poverty Law Center.

Mike Enoch

Real name: Mike Peinovich

Claim to fame: Founder of the alt-right media hub The Right Stuff and podcast “The Daily Shoah,” and one of the first to use the term “cuckservative”

Major press moments: He was doxxed by leftists who revealed his marriage to a Jewish woman in January. Richard Spencer and former KKK leader David Duke stood by him as he suffered major backlash from his party and “Daily Shoah” co-host “Bulbasaur,” who allegedly tweeted that Peinovich belonged in a gas chamber before deleting his account. It appears from online reports that Peinovich and his wife have cut ties.

Biggest threat to white America: Immigration

Banned from: Australia, where politicians have argued that he should not be allowed in their country.

Reason for attending Unite the Right: “Why not?”

Photo by Eze Amos

Jason Kessler

Claim to fame: Exposed African-American Vice-Mayor Wes Bellamy’s years-old racist and misogynistic tweets and attempted to remove him from office, which launched Kessler into alt-white firmament.

Organization: Unity and Security in America

Rap sheet: Convicted of assault for slugging Jay Taylor in January on the Downtown Mall while collecting remove-Bellamy-from-office-petition signatures and is on probation; filed a counterclaim against Taylor that the prosecutor said video evidence did not support; and is currently facing disorderly conduct charges from the counterprotest to the May 13 tiki-torch rally with Spencer.

Best video moment: Kessler does a cereal beat-in, part of the initiation for the alt-lite Proud Boys (who insist they’re not white supremacists) in which he affirms he’s a “proud western chauvinist” and is then pummeled until he can list five breakfast cereals.

Banned from: Champion Brewery, Miller’s, Cinema Taco…

Best press moment: Kessler calls himself a journalist and covers the Spencer-led rally for the Daily Caller without informing the website he was also a speaker at the pre-torch festivities.

Quote: “Lincoln was a traitor. The entire country would be better off if the South had won the Civil War,” says Kessler at the June 25 alt-right rally in Washington, D.C.

Worst fear: White genocide

UVA grad: Oh yeah

Courtesy Paul Gordon / Zumawire

Baked Alaska

Real name: Tim “Treadstone” Gionet

Claim to fame: Former BuzzFeed personality and Black Lives Matter champion turned alt-right internet troll

Hates most: Political correctness

Banned from: GoFundMe for fundraising his trip to Charlottesville for Unite the Right

Major press moments: An alleged disinvitation to the alt-right’s DeploraBall to celebrate the president’s inauguration, for—believe it or not—bringing too much bad PR to the movement’s alt-lite sector, which disapproved of Gionet’s Nazi salutes and anti-Semitic blasts on Twitter, according to Mashable. Though he missed the ball, he eventually got back in the party’s good graces by deleting his offensive tweets and saying he misspoke.

Courtesy Southern Poverty Law Center.

Augustus Invictus

Birth name: Austin Gillespie (legally changed to Augustus Invictus)

Claim to fame: Publisher of The Revolutionary Conservative, Republican politician and former candidate for the Libertarian nomination for the Florida Senate in 2016, member of the Fraternal Order of the Alt-Knights, a “military wing” of the Proud Boys and the sergeant at arms for white supremacist group the Florida American Guard

Major press moment: Adrian Wyllie, former chair of the Libertarian Party of Florida, resigned from his position in response to Invictus’ campaign, calling him a “violent fascist and neo-Nazi,” and a champion of eugenics who “sadistically dismember[ed] a goat in a ritualistic sacrifice,” according to Politico. Invictus said he did sacrifice the animal and drink its blood during a pagan ritual in 2013, but he denies supporting eugenics.

Quoted: From a letter he wrote in 2013 cited on multiple alt-right websites: “I have prophesied for years that I was born for a Great War; that if I did not witness the coming of the Second American Civil War I would begin it myself. Mark well: That day is fast coming upon you. On the New Moon of May, I shall disappear into the Wilderness. I will return bearing Revolution, or I will not return at all.”

Rally tips for alt-righters (from the alt-right)

While Charlottesvillians are fretting about the upcoming Unite the Right rally, those coming are also taking precautions in anticipation of the “huge number of antifa that want to cause trouble, and the general cuckery of the local government,” Weev, the pseudonym for Andrew Auernheimer, writes on the Daily Stormer. He offers some steps to help the alt-whites stay safe.

• Don’t bring your usual phone because it might be stolen by antifa, or law enforcement might find incriminating data on it.

• Bring burner phones for “you and your boys.”

• Use perfect forward secrecy cryptography for person-to-person communications that can be set to erase, handy if you get subpoenaed.

• [D]on’t make racially charged statements on your event accounts. Save the small talk and hate speech for the bar.

• Disable fingerprint unlock because your finger could be held against your phone against your will or fake fingerprints could be made from booking ink.

• Avoid looking paramilitary and go for a clean-cut, polo-shirt Chad look.

• Don’t pack heat because serious charges could ensue.

• Don’t walk alone, especially as the event ends.

• Don’t talk to police.

• Have an exit strategy if everything goes to hell.

Courtesy Southern Poverty Law Center.

Christopher Cantwell

Claim to fame: Host of Radical Agenda, a right-wing radio show with episodes carrying titles such as “Defending Whiteness,” “School Sucks,” “Hating Cops Is Immature” and “Shut Up, Cancer Boy,” the latter a reference to Senator John McCain

History of: Promoting anti-police and anarchist rhetoric, according to the Anti-Defamation League, but recently moved toward the extreme right. He traded in libertarianism for the alt-right because the latter “has better memes.”

Fans say: He refuses to go anywhere he can’t carry a gun.

He says: He will be armed at Unite the Right, as will many of the event’s attendees, because,“communists have a really nasty habit of trying to make things violent and we should try really hard to avoid that because that would result in dead people,” he tells C-VILLE.

Hates most: The left “with every ounce of my being.” And members of the free press, whom he calls “lying pieces of filth” in his episode titled “Promoting Violence.”

Banned from: Streaming on YouTube

Claims rally misconceptions: “The point of it is not hate and the fact that everybody just runs to that understandably makes us angry and so we end up giving them the ammunition to call it that. …If we are going to save our goddamn country, we are going to have to work together to defeat the left and if you will not do that, then we are going to have a really serious problem.”

Courtesy Southern Poverty Law Center.

Matthew Heimbach

Claim to fame: A co-founder of the Traditionalist Worker Party, Holocaust denier and often considered to be the face of a new generation of white nationalists

Also known for: Co-chairing the Nationalist Front—an umbrella organization of about 20 white supremacist groups, including skinhead, KKK and neo-Nazi groups—alongside National Socialist Movement leader Jeff Schoep, according to the Anti-Defamation League.

Hates most: Jews

Rap sheet: Sentenced to 90 days in jail in July for a disorderly conduct charge he got for allegedly screaming and yelling at Kashiya Nwanguma and repeatedly pushing her at a Trump rally in Louisville, Kentucky, in 2016. His sentence was suspended.

Quote: “We are not separate peoples fighting alone. We are all comrades in the struggle against International Jewry and the Zionist State,” from a Traditionalist Youth Network gathering in August 2014, according to the Southern Poverty Law Center.

Signature move: The Heimbach maneuver. We’re not exactly sure what that is, but Backsass! blogger Connie Chastain Ward was pretty fired up about it.

Courtesy Southern Poverty Law Center.

Johnny Monoxide

Real name: Johnny Ramondetta

Claim to fame: Heads podcasts “Paranormies Present” and “The Current Year Tonight,” which are promoted on The Right Stuff, the media hub of fellow alt-righter and Unite the Right speaker Mike Enoch

Day job: Electrician

Hails from: Berkeley, California

Courtesy Southern Poverty Law Center.

Pax Dickinson

Claim to fame: Fired from his job as chief technology officer at Business Insider for offensive tweets in 2013. Earlier this year, he split with his WeSearchr partner and internet troll Chuck C. Johnson

Day job: Runs Counter.Fund, a crowdfunding site for the alt-right and a parallel economy

Don’t tell Matt Heimbach: Counter.Fund employs a Jew, according to Inc. magazine.

Soul mate org: Hezbollah, which he extols in Inc.

Symbol: Red hand

Precautions: While Dickinson is prepared to speak before the thousands anticipated at the Unite the Right rally, he won’t speak to a reporter on the phone because “it’s just not safe,” he writes in an email.

Banned from: Twitter

Courtesy Southern Poverty Law Center.

Dr. Michael Hill

Claim to fame: Heads the League of the South (a neo-Confederate group), which critics have dubbed LOSers.

Irony: Taught history for 18 years at historically black Stillman College in Tuscaloosa, Alabama

Bigger than the “black problem in the South,” according to Hill: The “Jewry” problem

Protégé: Matt Heimbach, whom he expelled from LOS for performing a Nazi salute at neo-Nazi and KKK events but welcomed back into the fold less than a year later, according to Southern Poverty Law Center. Then Heimbach left to start the Traditionalist Worker Party.

Signature meme: The triple-parenthesis echo to denote (((they))) are Jews.

Unite the Right accessory: White shields with the League of the South flag

Other attendees

National Socialist Movement Commander: Jeff Schoep

Claim to fame: Self-proclaimed premier white civil rights organization

Founded in: 1974

Seeking: Non-Semitic heterosexuals of European descent

Another word for National Socialism: Nazism

Inspiration: Adolf Hitler

Symbol: Swastika

Holocaust denier? Definitely

Kyle Chapman ( Aka Based Stickman, the Alt-Knight)

Claim to fame: Busting heads at the Berkeley riot in March

Rap sheet: Suspicion of felony assault with a deadly weapon, carrying a concealed dirk or dagger, assault with a taser, assault with pepper spray March 4; 1993 felony robbery conviction in Texas; 2001 grand theft conviction for ripping off Macy’s in San Diego; 2009 conviction for felon in possession of a firearm.

Will he show? Kessler said yes a couple of months ago, but he refused to confirm attendees last week.

Merch: The Official Battle for Berkeley hoodie for $39.99

Vanguard America

Motto: “Blood and soil”

Easily confused with: American Vanguard and the National Vanguard, the latter of which was once based in Charlottesville before child porn possession charges shut down its founder. According to Heimbach, Vanguard America will be joining its white buds at the rally.

Membership requirements: Must be at least 80 percent white or of European heritage, and if you’re gay, transsexual or an adulterer, forget about getting an invitation to join.

Identity Evropa: “American-based identitarian organization dedicated to promoting the interests of people of European heritage,” according to its Facebook page

Motto: “Only we can be us”

Symbol: The dragon eye, apparently a hot commodity, because stickers depicting it are sold out on the group’s website.

Who won’t be coming

You won’t find Gavin McInnes, founder of the Proud Boys who claims to be inclusive to all—“as long as you accept the Western world as the best”—kicking around Charlottesville on August 12, and neither will you find other members of the alt-lite, a group that distances itself from its hardcore counterpart. Members of the Warlocks Motorcycle Club, the historically violent biker gang that stood behind Jason Kessler in leather vests and doo rags at his most recent press conference, won’t be showing their faces, either, after backlash from the club’s leader. And South Carolina members of the Patriot movement, who originally scheduled a companion rally in Darden Towe Park for the same day, pulled their support and canceled the event once organizer Chevy Love realized the alt-right supports racism.

Related stories

Police expect thousands, closed streets downtown August 12

Unite the Right counter events, business closings

Listen up: Protest songs from Charlottesville musicians

Decision at high noon: ACLU and Rutherford Institute back demonstrators’ First Amendment rights