Sainsbury’s has seen a 40% year on year increase in spend on plant-based alternatives, so it’s no surprise that the retailer is upping its game this Veganuary with the launch of a newly expanded range of vegan products -Plant Pioneers.

The new range is comprised of over 31 products and includes a number of store cupboard products such as banana blossom and a selection of flavoured jackfruit products to provide “innovative solutions to meat at mealtimes.”

Eagled eyed shoppers will have noticed a number of Plant Pioneers products have already been rolled out to stores this year such as vegan steaks and bacon rashers.