Number plate slogans have adorned new vehicles in Victoria for more than a decade, including: "Garden State"; "The Place to Be"; and

"On the Move," which lasted about six years.

RACV's general manager of public policy Brian Negus said it had been really good to have a "meaningful" number plate slogan.

"The current road safety message is really important, so people can focus on staying alert when they're driving."

However Mr Negus said it was very difficult to measure if the number plates had any impact on the road toll.