What’s the rebrand all about?

Core Distinctives At its core, the rebrand builds upon three interdependent SPU distinctives:

Seattle advantage (the opportunity to study and serve in a global epicenter)

Christian faith (encouragement to explore, or go deeper in, Christian faith)

Academic rigor (a personalized, highly challenging learning experience)

The position of SPU embodies these characteristics: Anticipate and shape the future

See the world with compassion

Experience academic rigor

Explore – go deeper – Christian faith

Study in a global epicenter

Why did we do this?

Primary Goals All good brands go through change. This re-imagined brand seeks to:

Why does it matter? (Video)

In a global city, where great need meets great hope, Seattle Pacific University unveils a new look rooted in heritage and facing the future. In this video, Doris Brown Heritage ’64 and fellow Falcon track and field athlete Lani Taylor beautifully capture the big ideas that undergird this new brand expression for Seattle Pacific. Doris is a two-time Olympian, five-time world champion, and former SPU faculty member and cross-country coach.

What’s behind the new look?

Step One Careful listening Extensive research with current and prospective students, prospective parents, faculty, and staff helped us better understand who we are as a university, where we're going, and what our audience is looking for. We found we have room to grow in both visibility and recognition.

Step Two Thoughtful design Inspired by global traditions and visual influences, the new design features: Stylized monogram with a nod to SPU's legacy torch

Refreshed color palette with a darker maroon and vibrant red

Bold typeface for institutional strength with a modern feel