No, this isn't April Fools' day. Canon really has decided to launch a collection of new merchandise, coming to a catwalk near you.

It's probably more surprising that Canon UK don't already have a regular clothing range. If you think about it, a lot of companies diversify. Clothing is easy to produce, it's a great way to strengthen brand loyalty, and it's an entry point for prospective customers who might not be ready to make a big purchase. Just think of all those Ferrari jackets bought by people having a midlife crisis.

Canon's decision to start selling such items now isn't random; the range is to celebrate the 30th anniversary of the EOS system. They are also featuring cameras from the EOS archive. In addition to this, they have produced a vintage series, which includes clothing featuring the original Canon camera “Kwanon” logo, first introduced in 1934.

I actually think Canon did a great job with these designs. The use of the vintage logo is a nice touch. We have all seen companies churn out terrible key rings and novelty coasters, so at least the t-shirts, jackets, sweaters, and hoodies are actually wearable. As for the baby bibs they have randomly thrown in to the collection, I think I'd rather buy a Ferrari jacket and dye my hair bleach blonde.

See the full range here.