Ohio State held a celebration of life for the late Earle Bruce today. The former Buckeyes head coach passed away a few days ago, at the age of 87. Numerous current and former members of the Ohio State football program showed up for the memorial service. And then there is Buck-I-Guy.

John Chubb, a lifelong Columbus resident and Ohio State fan, is instantly recognizable to most college football fans. He wears a ten-gallon hat, a giant Ohio State cape, and dyes his mustache red. To the dismay of some Ohio State fans, “Buck-I-Guy” is one of the more recognizable fans in the sport. Some accuse him of being a shameless self-promoter.

Those people now have more ammunition after what Buck-I-Guy did today.

At the Earle Bruce service, which was a public event, he attended in his full regalia. That drew the ire of fans. Be forewarned, some of the tweets below use some colorful language.

Un-FUCKING believable. This clown shows up in the middle of Zach Smith’s speech. It’s all about him. He has to be visible. Can’t just show up and pay respects without being seen. I want to vomit. pic.twitter.com/m2ceOyOF5x — dustin from the internet (@PizzaEnjoyer) April 25, 2018

IF…IF he wanted to pay his respects he could have come w/o the costume. But this shows it's all about him. #BuckeyeNation #OhioState #CFB #collegefootball — Rich Greene (@BigDrill) April 25, 2018

He is an embarrassment to Buckeye Nation. This guy is a complete asshat — James Kosht (@kosht_james1) April 25, 2018

The costume is one thing. He probably could have come dressed a bit more normally, but it was a public event and it’s his shtick… whatever.

However, Buck-I-Guy also took it upon himself to sign the large picture of Earle Bruce, which is to be given to his family. It was intended to be signed by former players and coaches.

That fact was made very clear by a placard placed right next to the Sharpies left out. And still, as shown by The-Ozone’s Tony Gerdeman, “Buck-I-Guy” signed it anyway, in character.

He already had his detractors within the Ohio State fan base. This definitely doesn’t help matters.

For all those who criticized my thoughts on Buck I Guy a few months ago, please justify this act…… https://t.co/7gjg6imgVD — Matt Finkes (@MattFinkes) April 25, 2018

There's not a moment in the day that goes by where Buck I Guy doesn't try to make something about himself. https://t.co/od2VXezndZ — Ryan Ginn (@rmginn) April 25, 2018

The complete over the top, sense of self-importance by Buck-I-Guy make him easier to hate, as well as the fact he is an individual, vs an entire fan base — Chip Minnich (@ChipMinnich) April 25, 2018

Say what you will about Buck-I-Guy, he is a tremendous villain. — Gus Vogel (@Not_James_Vogel) April 25, 2018

Referring to Buck-I-Guy as a self-promoter is a slap in the face to self-promoters. — Kyle Rowland (@KyleRowland) April 25, 2018

Buck I Guy is an awful human being. Show respect and stop being oblivious to the situation. https://t.co/cq9pSypbnn — Daniel Van Meter (@itsdanify) April 25, 2018

Who is more hated by OSU fan? Buck-I-Guy or Michigan? It’s Michigan of course but it’s closer than it should be. https://t.co/1uECrjIg4S — Gus Vogel (@Not_James_Vogel) April 25, 2018

That’s just not a good look, and certainly doesn’t help the whole “self-promoter” reputation. It is just common sense to have a bit more decorum in a situation like this.

Earle Bruce coached the Buckeyes from 1979-87. He went 81-26-1 overall, making eight bowl games, and winning the Fiesta, Liberty, Cotton, Holiday and Citrus Bowls with the Buckeyes. Ohio State finished in the top 10 three times under his watch.