It’s no secret that the beauty industry is a booming business but according to new research, we Brits are spending an absolute fortune on our façades.

Does your heart race when you spot a new shade of lipstick or the latest anti-ageing, bottom-lifting, elixir of youth?

Well, you’re not alone because a study by Groupon has revealed that British women spend on average £70,294 on their appearance in their lifetime.

That’s £1,352 a year or £112.65 a month.

The survey, which asked 1,000 British women about their buying habits, found that women shell out on everything from gym memberships and manicures to minor cosmetic procedures to help keep them looking and feeling good.

Shockingly, a huge £53.87 of the total monthly spend is on the face alone, totaling £33,615 in a lifetime.

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The figures also showed that 20 per cent of women spend £10-£19.99 a month on anti-ageing facial products, with 14 per cent spending £20-£60.

Unsurprisingly, the most is spent on make-up at £13.10 every month while manicures cost an additional £9.15.

But it’s not just beauty products women are splurging on, there’s fitness too.

On average, a gym membership makes up for £7.71 of a woman’s monthly spend, not to mention £6.83 on fitness classes, £3.04 on fitness apps, £3.76 on PT sessions and £3.73 on physiotherapy.

Worryingly, the research also found that 23 per cent of women said they would consider cosmetic surgery to help maintain a youthful appearance while 67 per cent would consider non-invasive treatments.