Isabelle Côté is an SFU professor of marine ecology and conservation and an active science communicator whose prime social media platform is Twitter.

Côté, who has cultivated more than 5,800 followers since she began tweeting in 2012, recently became curious about who her followers are.

“I wanted to know if my followers are mainly scientists or non-scientists – in other words was I preaching to the choir or singing from the rooftops?” she says.

Côté and collaborator Emily Darling set out to find the answer by analyzing the active Twitter accounts of more than 100 ecology and evolutionary biology faculty members at 85 institutions across 11 countries.

Their methodology included categorizing followers as either “inreach” if they were academics, scientists and conservation agencies and donors; or “outreach” if they were science educators, journalists, the general public, politicians and government agencies.