Kendrick Lamar is the star of Reebok's new "Be Ventilated" advertising campaign, in which he models the relaunched Ventilator Day Glo shoe. Beginning with a voiceover, the ad eventually shows Kendrick leading a revolution by way of his stylish footwear.

Previously, Kendrick starred in Reebok ads that featured Compton and a surprise concert.

Watch a mini-documentary on Kendrick Lamar at Pitchfork Music Festival: