Amazon is looking to make Prime Video more accessible starting today, as the company has announced the Fire TV Stick Basic Edition -- a $49.99 streaming stick with native support for Prime Video!

Amazon Prime Video was launched in Canada almost one year ago and since then, there hasn’t been an easy way to stream content directly to a television. The streaming service is optimized for desktop browsers or mobile apps and there’s no native support on popular TV-connected devices like Roku or Apple TV, although an official tvOS app is coming soon.

This is the first Fire TV device to be introduced to the Canadian market and the Fire TV Stick Basic Edition is capable of streaming content from a variety of apps or services at up to 1080p resolution. The device features a quad-core processor, built-in 802.11ac Wi-Fi, plugs directly into a TV via HDMI and comes with a tiny Fire TV Remote for navigation.

The Fire TV Stick Basic Edition also features a rich app library with over 4000 apps including popular services like Netflix, YouTube and Spotify, but the key selling point is the native support for Prime Video, which comes free with an Amazon Prime membership and includes exclusive titles like American Gods, The Grand Tour and Tom Clancy's Jack Ryan, coming in 2018..

Priced competitively and right in time for the holiday season, the Fire TV Stick Basic Edition is available now with free shipping to Canadian addresses. An Amazon Prime membership is not required to purchase, but only Prime members can access Prime Video titles on the device.

An Amazon Prime membership costs $79.99 per year and you can read our guide to see what it has to offer and find out if it's right for you.