It uses a keyword (case sensitive) instead of a cryptic string. Example: https://301.link/yourkeyword

301.link is a fast and easy way to shorten, personalize, share and track your links or generate QR codes. You can use the service via our website or from your favourites list (bookmarklet). We use powerful webservers with 99,9% uptime. All services match the EU General Data Protection Regulation (GDPR). No data is collected or given to third parties and we are working hard to keep spammers from abusing our service. Summary:

Bookmarklet

Add this to your bookmarks or drag it to your bookmarks menu to quickly access shortening functions.

Shorten

This bookmarklet opens a new tab where it takes the page URL and title. It requires Javascript to be enabled in your browser. You can safely ignore security warnings that pop-up when adding the bookmark (because the link contains Javascript code).