We founded Biotivia because we believed in the power of applied health research and natural ingredients to promote health. However, we felt let down and turned off by the mainstream vitamin and supplement makers. From quality concerns, to the obsessions with chasing fads, to the confusing array of products, to outrageous and unsupported claims – we could not find a company that developed innovative products at quality levels we could trust.

So, we started Biotivia based on these five principles: