Estimated amount that US YouTube creators earned in 2016:

$3.2 billion

Top video on YouTube in 2017:

Until We Will Become Dust – Oyster Masked (ตราบธุลีดิน – หน้ากากหอยนางรม) | THE MASK SINGER 2

Percentage of U.S. Millennials that use YouTube:

81%

Last updated 11/16/15

Percentage of U.S. Gen X that use YouTube:

58%

Last updated 3/5/15

Percentage of U.S. Baby Boomers that use YouTube:

43%

Last updated 3/5/15

Number of days worth of YouTube videos that are viewed on Facebook every minute:

323

Last updated 7/9/14

YouTube viewers spent 37,000 years worth of time watching the top 10 music videos in 2015.

Hours of video watched per month on YouTube:

6 billion

Last updated 4/21/14

Number of hours of VR YouTube video watched on Google Cardboards to date:

350,000 hours

Last updated 1/27/16

YouTube's global net ad revenue in 2015:

$4.28 billion

YouTube's US net ad revenue in 2015:

$1.55 billion

Average number of captioned videos watched on YouTube daily:

15 million

Last updated 2/16/17

How many video views on YouTube per day:

4 billion

Last updated 1/23/12

Average YouTube mobile video views per day:

1 billion

Last updated 10/27/13

Number of daily YouTube views that are from Generation Xers:

1.5 billion views

Last updated January 2017

Most-viewed content on YouTube for Generation Xers:

Nostalgia

Last updated January 2017

Percentage of Generation Xers that watch content on YouTube at least monthly:

75%

Last updated January 2017

Amount that Google paid out to YouTube content owners in 2015:

$1 billion

Percentage of YouTube users that access it via HTTPS:

97%

Last updated 8/3/16

Percentage of gamers that turn to YouTube at least weekly for gaming advice:

90%

Last updated 3/31/16

Percentage of gamers that download a game after seeing an ad for it on YouTube:

64%

Last updated 3/31/16

Amount of gaming unboxing videos watched on YouTube in 2016:

over 40 million hours

Top YouTube channel (based on subscribers and views):

DisneyCollectorBR

Last updated 1/2/15

Average amount of gaming videos watched on YouTube monthly:

144 billion minutes

Last updated 10/15/15

YouTube's top selling movie of 2014:

The Interview

Percentage of online adults (globally, excluding China) that consider themselves regular YouTube visitors:

85%

Last updated 11/24/14

Top YouTube video of 2014 (based on views, shares, comments, likes):

Mutant Giant Spider Dog

Percentage of people that watch political videos on YouTube that are under the age of 35:

69%

Last updated 3/24/16

YouTube's estimated 2014 revenue:

$4 billion

Percentage of U.S. small businesses that use YouTube:

9%

Last updated Spring 2015

YouTube's share of the Swedish digital video market:

34.1%

Last updated 4/25/16

Percentage of Canadians that find YouTube more engaging than TV:

57%

Last updated 1/31/16

Number of subscribers for the top 10 music videos of 2015 on YouTube:

66 million

Top YouTube trending video of 2015:

Silento- Watch me (Whip/Nae Nae) #WatchmeDanceOn

Top YouTube trending Ad of 2015:

Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Top video game on YouTube for 2015:

Call of Duty: Black Ops 3

YouTube viewers that completed a TrueView ad are 23x more likely to visit or subscribe to a brand channel.

Last updated 12/9/15

YouTube viewers that were just exposed to a TrueView ad are 10x more likely to visit or subscribe to a brand channel.

Last updated 12/9/15

Number of countries that YouTube has launched a local version for:

88 countries

Last updated 10/3/16

Average amount of time users in the U.S. spend on the YouTube mobile app monthly:

5 hours per month

Last updated 6/25/15

Top YouTube music video of 2014:

Katy Perry "Dark Horse"

Top movie trailer on YouTube for 2014:

Fifty Shades of Grey

Amount of time YouTube users spent watching the its top 10 ads of 2014:

1 billion minutes

Average length of YouTube's top 10 ads of 2014:

3 minutes

Number of views for ALS Ice Bucket Challenge YouTube videos in 2014:

1 billion views

Number of countries that ALS Ice Bucket Challenge YouTube videos originated from in 2014:

153 countries

Percentage of YouTube video views that are music videos:

38.4%

Last updated 8/28/14

Percentage of Google's overall sales that YouTube contributed in 2014:

6%

YouTube's estimated 2014 U.S. ad revenue:

$1.13 billion

Country with the world's most avid YouTube users:

Saudi Arabia with 90 million views per day

Last updated 5/28/14

Average length of the most-viewed YouTube videos:

31-120 seconds

Last updated 5/30/14

Most-viewed industry on YouTube:

Electronics

Last updated 5/30/14

Most-viewed YouTube channel ever:

RhiannaVevo w/over 5 billion views

Last updated 5/28/14

Number of views per month that the top 100 YouTube channels experience:

8 billion

Last updated 6/14/14

Most searched for topic on YouTube for 2014:

"Music"

2nd-most searched for topic on YouTube in 2014:

"Minecraft"

Percentage of Americans that use YouTube during work hours:

14.4%

Last updated 10/2/13

Average user time spent on Google sites (mostly YouTube) in July 2013:

462 minutes

Last updated 10/17/13

Largest beauty-related topic on YouTube:

Makeup

Last updated April 2015

Top beauty-related content creator of all time on YouTube:

Michelle Phan w/1.167 billion video views

Last updated April 2015

Total number of subscribers to YouTube beauty-related content:

123 million subscribers

Last updated April 2015

Total number of views of beauty-related videos on YouTube:

45.3 billion views

Last updated April 2015

Total number of likes on beauty-related videos on YouTube:

586 million likes

Last updated April 2015

YouTube adoption among U.S. fashion brands:

87%

Last updated 5/21/15

Average posts per week for U.S. fashion brands on YouTube:

0.7 posts per week

Last updated 5/21/15

Percentage increase in watch time on YouTube between Q2 2014 and Q2 2015:

60% YOY Increase

Average number of YouTube channels per Interbrand Top 100 brand:

2.4 channels

Last updated 7/20/15

Frequency in which the Interbrand Top 100 brands collectively post to YouTube:

every 18.5 minutes

Last updated 7/20/15

Most popular day of the week for the Interbrand Top 100 brands to post to YouTube:

Thursday

Last updated 7/20/15

Percentage of 2015 High School Graduates that watch YouTube multiple times a day:

41%

Last updated 7/14/15

Amount of news-related content that is viewed on YouTube daily:

5 million hours

Last updated 7/19/15

Year over year growth in views for "How To" videos on YouTube:

70% increase

Last updated 5/13/15

Amount of "How To" video content viewed in the first 4 months of 2015:

100 million hours

Percentage of millennials that feel they can find a YouTube video on anything they want to learn:

67%

Last updated 5/13/15

Percentage of teens and millennials that say that watching trailers on YouTube influences which movie they watch:

65%

Last updated 7/2015

Number of movie trailers that were viewed on YouTube in the first half of 2015:

35 million+

Percentage of moviegoers that watch movie trailers that do so on YouTube:

81%

Last updated 7/2015

Top YouTube channel partner:

Vevo w/47 million viewers

Last updated 10/17/13

YouTube's percentage of overall time spent on iOS & Android devices:

4%

Last updated 4/1/14

YouTube’s growth in web traffic referrals from 9/12-9/13:

52.86%

Last updated 10/16/13

Most subscribed-to YouTube channel:

Music with 82 million subscribers

Last updated 2/23/14

Percentage of UK teens (11-16 year olds) that use YouTube weekly:

78%

Last updated 3/18/15

Number of monthly unique visitors for YouTube in the UK:

39.6 million

Last updated 8/12/16

YouTube's share of monthly website visits among UK internet users:

2.8%

Last updated 7/14/16

Percentage of web users in Germany that check YouTube several times per day:

11%

Last updated 3/16/15

Percentage of web users in Germany that check YouTube several times per week:

26%

Last updated 3/16/15

Number of daily YouTube users in the Netherlands:

1.2 million users

Last updated 4/1/15

Percentage of internet users in Japan that use YouTube:

70%

Last updated 7/13/15

Percentage year over year growth for the YouTube mobile app:

27%

Last updated 12/19/13

Percentage of YouTube traffic that comes from outside the U.S.:

80%

Last updated 11/24/15

Percentage of total YouTube viewing that takes place on Android devices:

42%

Last updated 6/25/14

Number of YouTube users in China:

60 million

Last updated 11/11/13

Increase in views of parenting videos on YouTube from 2013-2014:

329%

Last updated 5/8/14

Percentage of YouTube US mobile users that access it on a smartphone:

27%

Last updated 7/22/14

Percentage of YouTube US mobile users that access it on a tablet:

73%

Last updated 7/22/14

YouTube's rating on the American Customer Satisfaction Index:

73

Last updated 7/22/14

Number of unique viewers on Google sites (mostly YouTube) in July 2013:

165 million

Last updated 10/17/13

Number of video viewers on Google sites (mostly YouTube) in July 2013:

16.1 billion

Last updated 10/17/13

YouTube's share of total digital display ad impressions in Colombia:

8.3%

Last updated 6/4/14

Percentage of B2B marketers that use YouTube in new product launches:

54%

Last updated 4/30/15

Percentage of B2B marketers in North America that use YouTube to distribute content:

72%

Last updated 2/4/15

Average number of YouTube followers for US females:

25

Last updated 12/23/13

Percentage of UK Moms (18-34 w/children) that use YouTube:

79%

Last updated 9/4/13

Percentage of teens that consider YouTube their favorite website:

50%

Last updated 11/5/13

Percentage of Generation Z that visit YouTube at least monthly:

83%

Last updated 1/29/14

Percentage of millennials that visit YouTube at least monthly:

70%

Last updated 1/29/14

Percentage of US millennials that visit YouTube daily:

54%

Last updated 1/6/17

Percentage of Generation X that visit YouTube at least monthly:

58%

Last updated 1/29/14

Percentage of Younger Baby Boomers that visit YouTube at least monthly:

49%

Last updated 1/29/14

Percentage of Older Baby Boomers that visit YouTube at least monthly:

40%

Last updated 1/29/14

Percentage of the Golden Generation that visit YouTube at least monthly:

30%

Last updated 1/29/14

Number of languages that YouTube is available in:

76 different languages

Last updated 10/3/16

Amount that advertisers spent on YouTube in 2013:

$5.6 billion

Last updated 12/11/13

Amount that YouTube netted in global digital ad revenue in 2013:

$1.96 billion

Last updated 12/11/13

YouTube share of US digital video ad market:

18.9%

Last updated 9/11/14

Percentage of US Hispanic YouTube viewers that watch it in English most of the time:

60%

Last updated August 2016

Percentage of US Hispanic YouTube viewers that watch it in English and Spanish equally:

28%

Last updated August 2016

Percentage of US Hispanic YouTube viewers that watch it in Spanish most of the time:

12%

Last updated August 2016

Percentage of US Hispanic YouTube viewers that go to it first to learn about a product or service:

75%

Last updated August 2016

Percentage of US Hispanic YouTube viewers that have taken an engagement action on a video after watching it:

83%

Last updated August 2016

Percentage of non-Hispanic US Internet users that used YouTube for local shopping in Q3 2013:

10.3%

Percentage of Hispanic US Internet users that used YouTube for local shopping in Q3 2013:

17.7%

Average sales order value for visitors referred by YouTube:

$37.63

Last updated 3/10/14

Revenue per visit from YouTube referrals:

$.70

Last updated 4/24/14

YouTube's percentage of all mobile upstream traffic:

3.7%

Last updated 5/14/14

YouTube's percentage of all mobile downstream traffic:

40%

Last updated 12/7/15

YouTube's percentage of North American downstream mobile web traffic:

20.78%

Last updated 12/7/15

YouTube's percentage of North American downstream web traffic:

17.85%

Last updated 12/7/15

YouTube's mobile app user growth from Dec '13-May '14:

13%

Number of times videos from the top 25 consumer electronics brands were shared in 2013:

134 million

Percentage of YouTube viewers that come from countries whose primary language is not English:

60%

Last updated 5/28/14

YouTube's estimated 2013 revenue:

$3.5 billion

Total YouTube views in 2011:

1 trillion

Percentage of US Charities and Non-Profits that use YouTube:

97%

Last updated 6/24/14

The most shared ad on YouTube for May 2013:

Activia: 'Dare to Feel Good' w/Shakira

Percentage of 2013 Inc 500 Companies that use YouTube:

50%

Number of 2013 Fortune 500 companies that have a corporate YouTube account:

345

Percentage of content marketers in Ireland that consider YouTube the most effective social channel for distributing content:

30%

Last updated 9/18/15

Number of cat videos posted on YouTube in 2014:

2 million

Number of views on cat videos on YouTube in 2014:

26 billion views

Percentage of Social Media users in the Middle East that use YouTube:

54%

Last updated 4/20/15

Top retail advertiser on YouTube in 2015:

Wal-Mart

Increase in time spent on YouTube among 18-49 year olds from 2014-2015:

44%

Percentage of the (high school) class of 2015 that use YouTube daily:

54%

Percentage of marketers that prefer YouTube for digital video campaigns:

55%

Last updated 8/15/16

Percentage of YouTube users that watch it on a mobile device when they are home:

92%

Last updated 9/1/16

Since 2013, viewership of TV content on YouTube is up 230%.

Last updated 9/1/16

Percentage of YouTube users that watch it to relax or unwind:

51%

Last updated 9/1/16

Percentage of YouTube users that watch it to feel entertained:

38%

Last updated 9/1/16

Most viewed Ad on YouTube in 2016:

Mobile Strike's Super Bowl Ad featuring Arnold Schwarzenegger

Most viewed YouTube video in 2016:

Adele Carpool Karaoke

Most viewed music video of 2016 on YouTube:

Fifth Harmony — 'Work from Home' ft. Ty Dolla $ign

Most viewed game trailer on YouTube in 2016:

Battlefield 1 – Official reveal trailer

Amount YouTube paid the music industry from ad revenue in 2016:

over $1 billion

Percentage of YouTube employees that are women:

30%

Last updated 3/16/17

Top ad on YouTube in 2017:

Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService