If the family lucky enough Monday to run into Cincinnati Bengals defensive end Wallace Gilberry at a northern Kentucky Target didn’t root for the NFL team before then, they are now.

At the very least, Gilberry now has a permanent place as that family’s all-time favorite pro athlete after his simple act of kindness this week gave them a Thanksgiving to remember.

Gilberry was spotted buying a PlayStation 4 and some video games for a family at a store just across the Ohio border in Newport, Ky., and a photo of the 30-year-old player’s good deed was posted on Facebook and Instagram. Reddit user Undope, who claimed to be the photographer’s friend, shared the picture in the Sports community.

In a later comment on the Instagram post, the photographer also mentions talking to Gilberry while the two were in the store.

“I saw Wallace walking in the store with these kids and dad chasing after him. When I walked by a few mins later, I heard the dad and kids going crazy. Later when he walked by I told him that was a bad ass move. He said thanks, ‘everyone needs to be blessed’.”

Although he wasn’t privy to the details, a spokesman for the Bengals did back up the story Tuesday and told Upvoted that Gilberry didn’t want to talk to the media about what happened, preferring “to stay in the background from this point forward.”

None of this should be surprising, if the commenters on the Reddit thread are to be believed. According to some of them, Gilberry—who was signed as an undrafted free agent by the New York Giants in 2008 and played for the Kansas City Chiefs and Tampa Bay Buccaneers before joining Cincy in 2012—is a repeat offender when it comes to being a good Samaritan.