Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media.

The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple at the company’s September keynote when it got significantly more attention (and rightly so) than the iPhone 8 and other announcements – it’s such a big deal that the company even skipped the number nine.

The pricey smartphone has impressed reviewers, but what about regular users – you know, the totally normal ones queueing outside Apple Stores in the cold to shell out a lot of money for Apple’s latest shiny thing?

We thought we’d take to Twitter to investigate.

Iphone X data: One huge reaction

We found 2,254,270 tweets about the iPhone X between 31 October and 6 November

42% of gender-categorized authors tweeting in that time were female, 58% male

Among the top mentioned tweeters in the iPhone X conversation were @SnazzyQ, @guiruch, @Apple and @GraysonDolan

The lines

Ever since the iPhone X was revealed (the most hyped point of the last Apple Event), expectations for the 10th anniversary iPhone have been high.

Queues of enthusiasts are nothing new for Apple, and this iPhone launch saw plenty of people waiting in line.

There were over 4.5k mentions of “in line” between 2-3 November, although many of them were retweets and people berating those who chose to sit outside for hours.

Hour 3. Still waiting in line for the iPhone X 😩 — Natalie Barbu (@natalie_barbu) November 3, 2017

We expected to find more people talking about waiting in line, but then we realized why the number might be low.