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Concerns about Chinese censorship of U.S. companies has escalated once again—and it’s not just the National Basketball Association.

China Central Television said Tuesday that it won’t broadcast two NBA basketball games set to be played in China and will “immediately investigate all cooperation and exchanges involving the NBA.” Tencent Holdings, which streams NBA games online in China, said it has suspended broadcasts of Houston Rockets games.

The news followed comments from NBA Commissioner Adam Silver, who said the league is not apologizing for Rockets general manager Daryl Morey “exercising his freedom of expression,” though the league is apologetic over how Chinese partners and fans reacted after Morey posted an image on Twitter that included the words “Fight for freedom. Stand with Hong Kong.” Though he deleted his post and later apologized, his comments sparked outrage in China. The Chinese Consulate General in Houston urged the team to “correct the error.”

The Chinese Basketball Association—of which Rockets legend Yao Ming is president—suspended its relationship with the team, and there were reports that sales of Rockets merchandise on Alibaba Group Holding (ticker: BABA) sites were halted.

And it’s not just the NBA that finds itself in a minefield sparked by Chinese censorship. A professional gamer competing in Activision Blizzard’s Hearthstone online trading card game was banned from competition for a year and had his prize money stripped after he wore a gas mask and said “liberate Hong Kong” in a post-match interview.

The player, Chung Ng Wai, who competes with the tag “Blitzchung” violated Blizzard’s rules regarding acts that “brings you into public disrepute, offends a portion or group of the public, or otherwise damages Blizzard image,” the company said.

Blizzard’s Overwatch League includes four teams based in China, and the company is 4.9% owned by Tencent. As to whether the league would react similarly if an Overwatch player made similar comments on their personal social media channels, a Blizzard representative did not return a request for comment.

And if this all sounds like an episode of South Park, you’re right. Viacom’s (VIAB) controversial cartoon released an episode on Wednesday—two days before the NBA outrage began—called “Band in China” which lambasted U.S. companies for allowing Chinese censors to dictate content. After the episode aired, previously available mentions of the show on Chinese internet sites disappeared, according to a report from The Hollywood Reporter.

The South Park creators issued a statement on Twitter apologizing. Sort of.

“Like the NBA, we welcome the Chinese censors into our homes and into our hearts. We too love money more than freedom and democracy. Xi doesn’t look like Winnie the Pooh at all. Tune into our 300th episode this Wednesday at 10! Long live the great Communist Party of China. May the autumn’s sorghum harvest be bountiful. We good now China?”

Activision Blizzard stock was down 1.3% to $54.70 Tuesday, while Viacom stock was down 2.3% to $22.56.

Write to Connor Smith at connor.smith@barrons.com