Netflix unveils new interface makeover for faster access

Netflix announced Wednesday a re-designed interface that makes it easier for users to search and view new content as well as have faster access to saved titles for later viewing.

The new Netflix interface – which has not yet been made available via the services Apple TV app as of the time of this stories release – and is being released to customers worldwide – includes a side navigation bar on the left hand side of the screen which makes it faster to search for a series or movie along with a shortcut to all the new content which has just been added to the service.

The new user interface has Search, Home, Series, Movies, My List, and New hubs buttons, making it simpler for users to jump directly to specific sections of Netflix without having to scroll to find them.

“We are constantly asking ourselves what can we do to make it even easier for our members to spend less time browsing and more time discovering stories they will love,” said Stephen Garcia, Netflix director of product innovation. “We realize that there are so many great stories on the service and that sometimes our members need a little bit of help figuring out where to start.”

“The new interface was based on rigorous research and testing around how we can make it easier to find titles on TVs, where navigation can feel a bit tougher when you are restricted to just a few buttons on a remote control,” said Garcia. “It is also far simpler to start browsing with either a series or movie; our research has shown us that while a member generally isn’t sure what exact title they want to watch, they have a pretty good sense of whether they are in the mood for a quick series episode or a longer movie experience.

Garcia said the re-design also makes it easier to access titles saved for later viewing in My List. Netflix says it will continuously learn from its members and evolve the TV experience so that it gets even more simple, fun and easy for customers to find the content they enjoy.