Texas fans are notorious for arriving late on gameday. It usually takes until after kickoff for Darrell K Royal-Texas Memorial Stadium to fill up as students make their way to the venue.

The gaps in the crowd were larger than usual during the Longhorns' 13–10 loss to No. 11 Oklahoma State this past weekend. And head coach Tom Herman took notice as his team ran out onto the field before kickoff.

“I was disappointed," Herman said Monday. "We've got to win. Everybody loves a winner. And some of that's on us. I was disappointed that we had performed to the point where the students had that kind of apathy for it."

Quite a showing from the Texas student sections. Under seven mins until kickoff pic.twitter.com/AitliZhoCR — Ezra Siegel (@SiegelEzra) October 21, 2017

While Herman knows fans will show if the team wins games, he said there are other factors at play. He wants students to attend games regardless of the team's record, and he said he hopes to give them more reasons to fill the seats.

"We've got to do a better job -- I've got to do a better job endearing ourselves to the student body," Herman said. "The marketing and fan engagement and student engagement people need to do better, I need to do better, we all need to do better and the students need to do better."

The Longhorns return home on Nov. 11 for a matchup against Kansas after consecutive road games against Baylor on Oct. 28 and TCU on Nov. 4.