Intel is reportedly making headway on its plan to offer live and 7-day catch-up viewing over the net to people who buy its set-top streaming device. The chipmaker’s planned online pay-TV service was outlined by Intel Media corporate VP Erik Huggers in February, who said “We can bring an incredible television experience via the Internet to consumers” where live and catch-up TV “all live in the same paradigm” created by the networks themselves. There’s still no word on what channels will be available, how much they’ll cost, the name of the service or precisely when it will be available, but Bloomberg sources say that progress has been made on deals for TV shows in talks with Time Warner, NBC Universal and Viacom. The company is also about to start financial negotiations with News Corp., Bloomberg said. Intel is betting its service, provided via customers’ broadband accounts, will give subscribers more choice. Huggers said last month, “It is a quality play. We will create a superior experience.” RBC Capital analyst David Bank told Bloomberg that the new service would be “great” for media companies. “Intel will have to pay a premium as the new kid on the block.”

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