It’s not every day you see a steady stream of customers swigging free quarter-shots of whisky in the morning at the LCBO, topped off with a pepperoni, cheese and chip chaser.

But then again, it’s not every day that Ricky and Bubbles of the Trailer Park Boys come to town to hawk their own hooch.

Over 1,000 people lined up to take selfies with the boys at the Queen’s Quay flagship store and get a $29.95 bottle of Liquormen’s Ol’ Dirty Canadian Whisky signed by the beloved characters of the east coast TV series.

Though Ontario Premier Kathleen Wynne voiced concerns about the brand’s cheeky advertising that emphasizes the boys’ boozing and pot smoking, she needn’t have been worried.

In fact, the event – one of the LCBO’s largest public product launches to date, right up there with Drake’s recent Virgina Black Whiskey launch - was downright orderly as diehard fans patiently and politely waited for hours in a line that snaked right around the back of the booze emporium.

(However, the store parking lot had the distinct scent of another product the liquor agency hopes to sell whenever cannabis is legalized.)

Michael Wekerle, a Bay St. financier featured on Dragon’s Den, dropped by quickly to visit the actors. He noted the Ontario government should actually be happy that customers were lined up outside the door to buy booze.

“Hello, they own the place and this is a huge revenue-maker,” he said.

Though the tasting started at 11 a.m. Thursday, mega-fan Jeffrey Clifford camped outside from 11 p.m. Wednesday night to be the first in line to try the rye and get Ricky (Robb Wells) and Bubbles (Mike Smith) to sign the big Canadian flag draped over his shoulders.

When he asked where their missing, rum-swilling buddy Julian was (the trailer park trio is depicted on the bottle), Ricky suggested “he’s probably out being a d--- somewhere.”

Toronto resident Greg White bought an Ol’ Dirty dozen bottles, then plunked the case on the table for them to sign.

“I collect alcohol,” he said. “And I’ve been watching the show before we knew they were actors. We just thought they were like my crazy uncle in the Maritimes.”

White asked the unrepentant partiers to join him for a six-paper joint, as suggested on the brand’s website. But the boys only drank water and were pretty much on their best behaviour, perhaps mindful of the LCBO’s social responsibility mandate.

Ricky did sign White’s case, writing “Let’s go with a SPJ”, or six-paper joint. However, he politely declined one woman’s request to “sign the girls” as she leaned between the two for a picture.

One mom that was among the first in line brought her two sons, ages 13 and 11, to the meet-and-greet, saying they are super fans of the show, despite missing class.

Loading... Loading... Loading... Loading... Loading... Loading...

“Actually I told their school we were getting bar mitzvah pictures taken,” she said.

Liquormen’s was first launched last November in Halifax and is sold in most provinces now, and coming to British Columbia and Prince Edward Island next, said a company spokesman.

Read more about: