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More than 76% of patients now go online to research your reputation when they receive your name as a referral from another provider.

These patients mostly visit directories such as Healthgrades, Vitals, WebMD and similar sites to research your background, but the information they are looking for is very limited.

While these directories encourage them to compare you to other providers, patients reviewing your profile often wind up booking their appointment – your appointment – with someone else.

When your patients go elsewhere, 'referral leakage' is the result, and you lose money.

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