UFC women’s bantamweight champion Ronda Rousey has an image problem.

Before coaching on The Ultimate Fighter opposite hated rival Miesha Tate, who she’ll fight Dec. 28 at UFC 168, Rousey was the unquestioned darling of women’s mixed martial arts. That’s not the case anymore, though, now that her image has taken a hit since the show aired.

Not that Rousey is worried about it.

“How long ago was it that Kim Kardashian had (expletives) in her mouth and now she’s selling my little sister shoes?” Rousey told reporters Thursday in Los Angeles, via Fox Sports. “Those examples are encouraging to me. There’s no permanent problems.”

Of course, we’re only having this discussion because of the way Rousey conducted herself on the show. But if you ask Rousey, the problem wasn’t so much how she acted as it was how she was portrayed — as a sore loser who never once sugar-coated how much she despises Tate.

Rousey even brought some serious accusations against the show’s production crew.

“(My coaches and I) were just really mistreated and really disrespected by the whole production staff and just everybody,” Rousey said. “We were instigated and manipulated to get the most dramatic response out of us possible.”

Like when this happened?

Was that because of the production crew? But we digress.

Rousey went on to say there were instances when she shook Tate and her assistants’ hands after fights. Those were simply edited out. Basically, Rousey’s worst fears expressed to USA TODAY Sports back in September came true.

In any case, Rousey didn’t do the show for herself. She did it for the growth of women’s MMA in the UFC.

“If you think The Ultimate Fighter was the best opportunity knocking on the door for me to do at the time, you’re tripping,” Rousey said. “It needed to be done for those girls.”