Apple has always had a way of capturing attention with its retail stores. But with its yet-to-be-opened store in Hong Kong, it is captivating the neighborhood with its outside barricade.

Apple put up this barricade this week as it readies its fourth location in Hong Kong. The store will open on Canton Road on the Kowloon side, one of the most heavily foot-trafficked areas of the city.

See also: 9 Awesomely Beautiful Apple Store Designs

The company generally puts up creative barriers to block off the construction at its retail stores, and they're a welcome change of pace from the typical bland barricades that are too common in major cities.

This barricade radiates a peaceful serenity to contrast with the intense energy of Hong Kong. The lowest wave actually doubles as a bench where people can sit.

As Apple Insider notes, Hong Kong is an important city for Apple since taxes on luxury goods is lower than mainland China, attracting many shoppers to come to the island to take advantage of lower prices. Interestingly, the store is in a heavily trafficked area, but is far away from public transportation.

Apple is known for going all out for the design of its flagship stores in major cities, with the most recent being its Upper East Side location in Manhattan.

The company takes its design so seriously, it's even started designing its own boxes for the third-party products in its store.

If the striking barricade is any indication, this new store — which has yet to receive an opening date — should be beautiful.