Background

Before getting into the numbers it’s important to highlight the basis of HelloGold’s ambitious plans.

Precedent. In Robin’s previous life as CFO of the World Gold Council, he was responsible for the world’s largest gold fund with US $30 billion in physical gold. He also worked with ICBC to build a gold business from 0 to 11 million customers and US$6 billion gold sales within four years. This idea has legs. Partners. With HelloGold’s B2B2C market approach we are able to leverage on trusted brands to directly market to huge customer bases. Our launch partner, AEON has 4 million customers in Malaysia and 100 million customers across Asia. We are in talks with a major telco in the region (300 million customers in Asia) to be part of their mobile wallet, and have the right proposition to partner with many more.

A quick recap on the HelloGold reward structure is also useful (you should, however, always check the documentation yourself):

HelloGold charges a 2% annual management fee, calculated daily and charged monthly (in gold). On a side note: the 2% actually works out to ~1.98% due to the magic of compounding — to be explored in another blog post. 10% of that monthly fee (in gold) is given each month as an endowment to the HelloGold Foundation (“Foundation”). The HelloGold Foundation (along with its advisors) may, at its discretion, reward HelloGold Token (HGT) holders with Gold Backed Tokens (GBT), fully backed by the gold received from the endowment by HelloGold. The reward is split across all 1 billion HGT until the total maximum cap of 3.8 million grams is reached.

The HGT holder will benefit in two ways:

The speed at which HelloGold’s AUM grows Any increase in the underlying gold’s value

NB: we do plan to expand to other asset-backed tokens (eg silver, platinum) as shared in our roadmap, but as we don’t have those products in place right now we decided not to model any rewards from them.