We’ve seen championship rings with more bling than a queen’s crown, in absurd sizes and with subtle symbolism that sends social media into a tizzy.

But a ring with a reversible face? That’s historic.

Members of the 2017-18 Golden State Warriors are now the proud owners of the world’s first reversible championship rings. And it’s all thanks to designer Jason Arasheben, the eponymous “Jason” of Jason of Beverly Hills, who produced the rings.

“We’ve done five NBA championship rings over the last 9 years. The challenge is doing something different,” he told For The Win over the phone on Wednesday. “I felt like the entire championship ring industry as a whole got a bit mundane, boring, tacky and traditional. I needed something fresh to bring to the table.”

Last year, he put together the biggest ring possible for the Dubs.

“Any bigger than that and you’re wearing a plate on your finger,” he said.

So when the Warriors wanted to emphasize the fact they just won back-to-back titles, it hit Arasheben: A two-sided ring would fit the bill.

It wasn’t easy to put together the concept. Arasheben had under three months to design, craft and deliver the rings. Because a reversible piece of jewelry had never been executed, it was going to take a while to figure out the best way to do it.

“When I went to the factory and explained my concept, (workers) looked at me like they wanted to kill me,” he said.

After about 12 to 14 reversible prototypes, he found the one that was implemented. But there was a catch: Arasheben claims he surprised the franchise with his innovation.

“(The Warriors) approved the final design with the blue on the face, and like I do with a lot of our personal clients, I wanted a surprise at the end,” he said. “About three days before delivery, I reached out to Kirk Lacob, the assistant GM and my point of contact, and told him, ‘I have a surprise for you.’ I sent him the video showing how it works and he said, ‘Brilliant.'”

It was a gamble that paid off with all kinds of attention on the rings and praise for Jason of Beverly Hills, along with his employees who worked so hard to blow up the Internet.

“Let’s put it this way,” Arasheben added. “The factory is off the rest of the week.”