'It's entirely inappropriate': Fashion industry outraged after French label launches lingerie for girls as young as FOUR



In a move that has shocked fashion onlookers, scantily-clad young girls wearing make-up and sporting voluminous up-dos are promoting a new range of lingerie that is targetted at girls as young as four years old.

Combining lingerie and lounge wear to form 'loungerie,' the Jours Apr è s Lunes line for four to 12-year-olds features a range of panties, bras, camisoles and T-shirts with lace edges, ribboned bow detailing and nautical stripes.



The shots feature young girls in poses and styling that seem far too premature for their ages.

Too much too young? New French lingerie label Jours Apres Lunes is designed for girls aged between four and 12

Wearing striped bras and panties, they play with make-up and jewellery, strings of pearls wrapped around their small frames.

Most of the photos are too risqu e to feature on MailOnline, the bare legs and stomachs of the girls deeming them inappropriate for publication.



In one shot, a girl wears Jackie O-style sunglasses while lounging back on a pillow, her modesty protected by just panties and a cropped polka-dot tied top.

In another, three young girls play together, their hair set in Amy Winehouse-style beehives and their lips painted bright pinks and reds.

Fashionista , which broke the story, says: 'What’s disturbing about Jours Après Lunes is... that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is.'

The label also includes a range for babies and another for older teenagers and ladies, or 'femmes'. The 'unsettling' styling sees a grown model 'made to look like a child, while the actual children are made to look like adults,' according to the site.



One of the promotional pictures for the 'femmes' range features a teenager in a bra and panties wearing little make-up and cuddling a giant teddy bear.



The 'loungerie' underwear is sold 'to be worn over and under, inside and outside,' says the collection's designer, who credits herself with being the first designer brand dedicated to ‘loungerie’ for children and teenagers.



'These pictures are not cute. It's entirely inappropriate to put a four-year-old in a bouffant like she's Brigitte Bardot'



Commentators have expressed concern over the apparent sexualisation of the young girls.

Marilisa Racco, author of Le Snob Lingeries told NY Daily News:

'It's cute when a little girl dresses up in her mom's clothing and jewelry and high heels.

'These pictures are not cute. It's entirely inappropriate to put a 4-year-old in a bouffant like she's Brigitte Bardot in And God Created Woman.

'It's inappropriate to sexualize children. A pearl-encrusted triangle bra on a little girl does not sit well with me.'



Her opinion may only express an American position on the subject, however. Luis Paredes, from Lingerie Journal said that the Europeans will be less offended by the pictures:



'Recently, a lot of fashion magazines and fashion brands have come under fire for using kids in their photo spreads.

'I think that at least here stateside, this company will come under fire as well,' the publisher told NY Daily News.

The Jours Apr è s Lunes photographs are reminiscent of a Thylane Blondeau shoot for Vogue that just last week whipped up a global storm over the 10-year-old's languid poses for the Tom Ford-edited January edition of French Vogue.