Researchers at Cardiff Metropolitan University’s School of Art and Design have developed a brand new laboratory that replicates how humans perceive the world around them.

The Perceptual Experience Lab (PEL) is a synthetic reality facility that emulates human perceptual experience through immersion, directional sound, smell, air movement, temperature and vision.

This unique lab generates realistic simulations of environmental and social settings, providing academics and businesses with the opportunity to examine how people interact with the world around them.

Using head- and eye-tracking as well as brainwave and heart rate variability monitoring, the lab provides a setting for researchers in areas as diverse as computer gaming, psychology, product design and marketing.

Cardiff Met Psychology colleagues will be using the lab to look into the subject of well-being, whilst researchers from the University’s School of Sport are examining expertise and endurance.

SOURCE: weareeffective.co.uk