HSBC credit card customers using Apple devices can now 'tap and pay' when making purchases.

The global bank is rolling out Apple Pay across the Australian market after experiencing a growing demand from customers to use the technology, HSBC Australia head of retail banking and wealth management Graham Heunis said.

"The majority of our customers' credit card payments are contactless and we expect our customers to embrace Apple Pay. We will also be introducing Apple Pay for Visa debit cards in the coming weeks," Heunis said.

Heunis added Apple Pay is a secure and private way to pay and does not store actual card numbers on the device nor on Apple servers. A unique Device Account Number is assigned to transactions and encrypted and securely stored in the 'secure element' of the device.

HSBC has introduced Apple Pay in five other markets and is expecting a successful launch in Australia.

Apple Pay has partnered with 50 banks and card issuers including ING, American Express, Macquarie and ANZ.

In March, the Australian Competition and Consumer Commission denied the Commonwealth Bank of Australia, Westpac, National Australia Bank, and Bendigo and Adelaide Bank to collectively negotiate access to Apple's digital payment technology.

This access would have enabled the banks to offer their own integrated digital wallets to iPhone customers in competition with Apple's digital wallet without using Apple Pay.