End-use Segmentation Analysis

On the basis of end-use, the automotive head-up display market is categorized into following verticals:

Premium and Luxury Cars

Sports Cars

Mid-segment and Basic Cars

Their contribution to the global automotive head-up display market in 2014 and 2022 is as shown in the figure below.

Premium and Luxury car segment was the largest end-use segment in the global automotive head-up display market, accounting for over 2/3rd of the market revenue in 2014. Rising demand for smart cars is driving the demand for advanced car infotainment systems, which, in turn has had positive impact on the overall demand for head-up displays in luxury and premium car segment. The introduction of low cost prototypes (combiner projected HUDs) is expected to spur the demand for head-up displays in mid-segment and basic-segment cars over the forecast period.

Product Type Segmentation Analysis

On the basis of product type, the automotive head-up display market is categorized into following categories:

Windshield Projected HUDs

Combiner Projected HUDs

Their contribution to the global automotive head-up display market in 2014 and 2022 is as shown in the figure below.

In 2014, windshield projected head-up displays accounted for majority of the market revenue share and are expected to remain the dominant product segment in the first half of the forecast period. However, combiner projected HUDs are anticipated to witness rising demand, outpacing their counter equivalents to grow at a CAGR of 29.8% during the forecast period 2015 – 2022. Projecting onto a combiner is less expensive as compared to windshield as it eliminates the need for a special reflective coating. The market for combiner projected HUD is expected to be majorly driven by the demand from mid-size and basic model car segment.

Distribution Channel Segmentation Analysis

On the basis of sales distribution channel, the automotive head-up display market is categorized into following categories:

Original Equipment Market

Aftermarket

Their contribution to the global automotive head-up display market in 2014 and 2022 is as shown in the figure below.

In 2014, Original Equipment Manufacturers dominated the global automotive head-up display market, accounting for over 2/3rd of the market revenue. Although aftermarket plays a significant role in the sale of head-up displays, it is expected that the sale of infotainment products such as head-up displays is likely to improve through Original Equipment Manufacturers than aftermarket. With OEMs increasingly looking to penetrate mid-size and basic model segments, they are expected to offer HUDs as a part of infotainment systems in their cars.

Geography Segmentation Analysis

On the basis of geography, the global automotive head-up display market is segmented into following regions and countries.

North America U.S. Rest of North America

Europe EU7 CIS Rest of Europe

Asia Pacific Japan China Rest of Asia Pacific

Rest of the World Latin America Middle East and Africa



Their contribution to the global automotive head-up display market in 2014 is as shown in the figure below

Europe was the largest automotive head-up display market in 2014, accounting for around one third of the global market revenue. The dominance is majorly on account of the large size of the luxury and premium car market in the region. In addition, the growth in the region is also bolstered by the presence of German auto makers such as Audi, BMW, and Mercedes Benz in the region. High technology acceptance and adoption in the U.S. has paved the way for the growth of HUD technology in North America. However, Asia Pacific is poised to witness comparatively higher growth during the forecast period. Rising standard of living, increase in discretionary expenditure, and increase in per capita ownership of premium cars represent economic variables conducive to the future growth of automotive technologies in Asia Pacific and RoW countries.