Counterfeit products are a huge problem for manufacturers these days. There have been numerous attempts to reduce counterfeits by attaching small one or two color holograms to goods and credit cards, but they’ve been fairly easy for sophisticated copycats to clone. The guys at Fujifilm have a solution in the form of their ForgeGuard anti-counterfeit labeling system.

The innovative technology allows manufacturers to embed full color, high-resolution color images that can only be seen when viewed through a special counterfeit detection lens. To mere humans without the reader lens, the badges just look like a reflective label. According to Fujifilm, it works by “controlling the wavelength of light at a nanometer level.” Here’s a demo of ForgeGuard labels in action:

If you have a product you want to protect, or just want a cool way to hide messages in plain sight, you can find more information on ordering over at the Fujifilm website.

[via DigInfo TV]