Lonzo Ball’s Dad Says He’ll Make His Own Brand Like Jordan If Shoe Companies Don’t Give Him Right Deal

LaVar Ball, the father of UCLA phenom Lonzo Ball and two other younger phenoms in high school, has been all over the news lately with what he’s been predicting for his sons.

Now, he’s responding to people who tell him to shut up and let his kids play ball.

“Here’s the thing right here. I know what my son’s about. He knows what I’m about. Now, all these people saying, ‘Oh, LaVar needs to shut up and let his son just play.’ No. You shut up and let my son just play. I’m going to say whatever I want to say, and I’ve been like this all my life. Everybody expects this right now, Keyshawn, for me to back up. They can go and do what they do. I’m not backing up. I’ve been in my son’s life all this time. He would be thinking differently if I didn’t say anything.”

LaVar was speaking with former NFL wide receiver Keyshawn Johnson on ESPN radio and most notably talked about pursuing his son’s sneaker deal.

“They’re kicking in the door, but they’re shocked at what I’m telling them. I said, ‘I’m not looking for no endorsement deal. I’m looking for a marketing and distribution deal.’ Branding. The only person doing that is (Michael) Jordan with Nike. That’s what we’re for. If Lonzo doesn’t sign with Adidas, Nike or Under Armour, guess what — I’ll sign the Big Baller Brand. “We already got our own brand. Triple B’s. Lonzo is going to be the first one drafted with his own brand. That don’t happen.”

Big Baller Brand sells apparel that is focused on the three Ball brothers.

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