BENGALURU: Paytm has appointed Amit Sinha as COO of Paytm Mall , the online commerce business run by the digital payments platform. Having helmed multiple key roles at the firm including finance and human capital, company veteran Sinha will report to Paytm’s founder and CEO Vijay Shekhar Sharma. Sinha had joined Paytm’s parent One97 Communications in 2008 and most recently was senior VP (business) at the company.

Paytm Mall, run by Paytm Ecommerce , was demerged by One97 as separate entities for payments and commerce businesses were formed. Sinha’s appointment as COO sets the stage for Paytm’s commerce vertical to finally take off aggressively.

TOIearlier reported that Paytm had moved two executives to the commerce unit in line with its plan to accelerate its growth.

