Despite a late entry into online retail segment, Noida-based Paytm is in no mood to let the two e-commerce giants US-headquartered Amazon and Bangalore-based domestic rival Flipkart to steal the market.

Spearheading the big e-commerce plans for Noida based Paytm is 40-year old Amit Sinha, one of the veterans at One 97 Communications, the parent firm of the mobile wallet firm.

Alibaba-backed Paytm Mall, the e-commerce unit of mobile wallet firm Paytm recently raised USD 200 million from the Chinese firm and says it plans to hire 2000 more employees by the end of this year.

“Our goal is to build India's largest commerce platform, which enables trusted partners including brands and shopkeepers in growing their business,” says Sinha, who hails from a small town of Panchet in Jharkhand’s Dhanbad district.

"We are bringing their catalogs online and providing them with Paytm Mall QR codes, for consumers to scan and browse their products to place an order," adds Sinha.

The Noida-based firm is targeting the offline retailers to bring them to sell online. The company also plans to start cross-border shipping of Indian brands to China on its platform.

Also popularly touted as the vehicle for Chinese behemoth Alibaba’s play in India, Paytm Mall is making every stone unturned to ensure they are on the right path to match or at best steer ahead of the two big rivals as soon as possible.

Spent almost a decade with One97

The company which was scouting for a chief executive for quite some time, finally ended the search with Sinha at the helm.Having spent almost a decade with One97 Communications, Sinha was roped in as the company's best bet for the position.