You have said that before designing a product, you always analyze the habits and needs of your clients. A Montblanc product should become their daily companion. Who is the Augmented Paper designed for?

We always consider who we are designing a product for and what functions it has to have. How does this person live and work? Where does he get his inspiration? The way we work and live today has changed. We can no longer say that analogue or digital is the right way, both are. If I look at myself, I was trained the old design way, sketching everything by hand. To communicate with my design team in the past, I took a photo of my hand-drawn sketch with my mobile and sent it to the team. Then they would work on it and send me back a PDF, in which I drew on my mobile device. When we designed the Augmented Paper, we wanted to take out the middle step of using your mobile phone. This way we can design directly on paper, using Montblanc writing instruments, ink and stationary, yet at the same time have all the advantages of being able to communicate in the modern way. (Pulls out his Augmented Paper and shows me a demonstration sketch he has done this morning). For collaboration in design, I start off with a blank paper and whilst drawing, I save it for my design team, step by step. This way, they can follow what I am thinking at all times. I don’t have to explain anything anymore. Every time you want to save a step, you simply press the button. Most importantly, I can sit without a mobile device and draw. The designers can then take my sketch at a certain step, change something within the design and merge our designs. We can compare our work very easily. It enhances our collaboration and creativity.