Since the Cambridge Analytica scandal broke in March, Facebook has seen a backlash of alarm and concern over the way it handles user privacy and data. Facebook has scrambled to address these issues via TV appearances from chief executives, a Senate hearing, and policy changes, but are these changes for the better?

To answer that question, we take a look at one of the most important developments: Facebook’s changes to their privacy controls, announced April 4. Here are three important changes you should know about.

Easier Access to All Your Data

Users can now access anything they ever posted over the lifetime of their account, even if the information or account was deleted. This Personal Data Request allows a user to download a copy of their Facebook data by sending it in a zipped file to your email.

Although this makes it easier for past and present Facebook users to access their records, it may concern those who deleted their Facebook account and expected it to disappear. Apparently, Facebook is forever.

Privacy Controls Made Easier

Previously, Facebook’s privacy control settings were spread across 20 different screens and pages. Now, the settings are accessible from one page.

You can also get a breakdown of what data is being accessed by other applications by visiting Apps and Websites from your Settings. You’re able to see what apps and websites are actively able to access your Facebook data, as well as those apps and websites you’ve allowed to access you data in the past.

It’s also easier to get to your privacy settings with the new privacy shortcut.

The app also provides a new privacy shortcuts menu with options that let you make changes to popular problems like, “Who can see my stuff?” and “Who can contact me?”

Control Your Ad Preferences

Another new addition is the ability to choose the kind of ads you want to see.

By visiting Ads from Facebook’s Settings, you can adjust your ad preferences by updating your interests in a number of categories (such as People, Business and industry, and News and entertainment). You’re also able to see what Facebook knows about advertisers you’ve interacted with, websites or apps you’ve visited, and more.

Social media isn’t doing away with ads any time soon. By allowing you to adjust your interests, the ads you see can at least be relevant.

A Move in the Right Direction

Social media, and Facebook in particular, has come come a long way since first launch. It’s an enhancement that Facebook is offering some new and some improved options for better user protection and privacy.

If you enjoy sharing memories with family, friends, and community on social media, these changes hopefully will give you a sense of empowerment and better understanding of the control you have over your account.