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2015 COORS LIGHT® NHL STADIUM SERIES™ PREMIER JERSEYS

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THE DESIGN

The 2015 Coors Light NHL Stadium Series uniforms looked to embrace the significantly larger scale of the venues in ways that help enhance the in venue visual experience. By looking outside of just hockey, at other large venue events, the Reebok Design team arrived at the concept of amplification, or “Amplify” as the driving design mindset for the concept of these uniforms.

While grounded in tradition hockey uniform design motifs, the 2015 NHL Stadium Series uniforms re-interpret these elements in a more streamlined and amplified way. As part of this design process, the Reebok Design Team, NHL, and the San Jose Sharks worked together to reduce the elements of the uniform design down to its core design markers. Designers then explored how to take this core set of motifs and turn up the visual volume on them. One question repeated throughout the process was “If you can’t see it from 200 yards away, does it need to be there?” The final result are uniforms that still look like hockey uniforms, but are streamlined and bold in their visual. Some of the key design innovations resulting from this process are listed below:

STRIPING

The striping pattern, instead of being placed on the forearm, has been amplified and painted across the entire athlete, using the full torso, pant, and sock to create the team specific color pattern.

NUMBERS

Number systems are larger than normal, with the back numbers enlarged to 13 inches tall from the standard 11.5 inches, and sleeve numbers enlarged to 7 inches instead of the normal 4 inches. Multiple strokes on numbers have also been minimized in order to create a cleaner, more readable visual.

PLACEMENT

In addition being larger, the sleeve numbers are shifted to be higher on the shoulder to be more visible to the majority of viewers who sit view from an elevated sightline. The pant logo is also larger than standard size, and shifted to the outside of the leg for greater and more consistent visibility to the fans watching the game.

CONSTRUCTION

Construction and build has been simplified to the minimum needed to achieve optimal fit, performance, and team specific color blocking.

The collar construction was designed to be to be more streamlined and robust, integrating it into the construction of the jersey more seamlessly. It now lays flatter, and cleaner against the shoulders and neck area.

CRESTING

The crest, although not enlarged, has been executed in lighter weight materials and features a carbon fiber finish for greater visual impact.

NEW MARKS

Appearing on the shoulder is a new mark that was created to pay tribute to the Sharks devoted fans in Northern California. The mark incorporates the state of California, with a star on San Jose, marking the exact home of the team. Placed at the bottom of the mark is the iconic dorsal shark fin, which has been borrowed from the SJ ligature the team currently uses.

Additionally, the SJ ligature, which appears on the pant, has been simplified to just the lettering making it more legible at distance.