The landlord of a west London pub has temporarily renamed his business in honor of President Donald Trump's visit to the United Kingdom this week.

The Trump Arms, which is normally called the Jameson, is decked out in American flags, Trump 2020 campaign shirts, an "Oval Office," and even a cut out of Trump, ABC News reported.

The president and the first lady Melania Trump arrived Monday in London for an official state visit.

What's the story?

It's the second time Damien Smyth has made the gesture to the president. The 53-year-old Irish pub operator renamed the pub during Trump's visit last summer.

"We did it last year when President Trump visited the U.K.," Smyth told ABC News. "We've done it again now because he's coming here on Monday. We must mark the great relationship between the British, the Irish and the American people."

Trump described the renaming of the pub as "wonderful," according to The Sun newspaper in July 2018. "I love those people. Those are my people."

Smyth turned Trump's quote into posters, which are hung all over the walls.

The pub owner said he welcomes Americans to his establishment and that he expects many to stop in for a pint during Trump's visit.

He told ABC News that the president has a lot of supporters in the U.K. and that his previous trip to London was unfairly represented in the media.

"There has to be another side to the story, you know," Smyth said. "We have to show the American people that the British, the Irish and the Americans are family friends. We're old friends and this can't be forgotten."

What else?

Smyth said that renaming the pub is a sign of "respect" for the U.S. president that celebrates a trans-Atlantic bond that dates back to World War II.

"They had no qualms about helping this country or the country next door," he told ABC News. "It's about showing respect. The Americans, the Irish and the British are great friends, and now we're family."