Nobody is ever going to improve the fork. It does its job perfectly, they nailed it the first time around. But if you are a company that manufactures some rock-simple product, the fact that there is no room left for innovation makes advertising a nightmare. Soap is soap. What else is there to say about it? How do you make people buy yours instead of your competitor's?

6 Toothbrushes and Toothpaste

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Toothpaste commercials always like to make it sound like your teeth are ticking time bombs that could explode at any moment and take out you and everyone you love. Like this one, in which a fake scientist confronts a woman in a mall using the worst pickup line we've ever heard: "Good morning, did you know that your mouth is under attack right now?"

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The scientist's high-tech mouth-scanning wand reveals her greatest fear -- her teeth are positively caked with maximum bacteria density, even though she brushes every morning. Her regular, non-super-powered toothpaste just doesn't do a damn thing.



"I'm afraid you have four weeks to live. I'm so sorry."

Colgate's mortal enemy, Crest, also provides a sciency demonstration showing that only their toothpaste can reach the deadly bacteria under your gums. You don't even have to brush! Just hold the toothbrush close to your mouth and a wave of white science will do the rest.



Everyone calm down! It's not real! It's only a dramatization!

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This Oral-B ad avoids lame special effects, but it reminds you that choosing a toothbrush is literally the hardest thing you'll ever have to do, so it's lucky that virtually all dentists will tell you to pick up an Oral-B, otherwise you may as well be brushing with your own dick. But does it really have to be this hard?