OAKLAND — Cerruti Cellars will exit the East Bay’s largest city following the sale of the Jack London Square building it occupies — but the deal will also bring Oakland a new company headquarters, executives said Tuesday.

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New downtown San Jose transit village comes into view An affiliate controlled by San Francisco-based H&L Partners, one of that city’s veteran and well-known advertising agencies, has paid $7 million for a three-story building at 100 Webster Street at the corner of Embarcadero West, right next to the Jack London Square restaurant, retail, office and hotel complex. The purchase was completed on Oct. 6, Alameda County property records show. Brokers from realty firms Cushman & Wakefield and Colliers International arranged the deal.

“We believe in the rebirth of Oakland, and we want to be part of that,” said Andrea Alfano, chief operating officer with H&L Partners. “Oakland has changed dramatically over the years. We will have a wonderful open space, a great creativity and collaboration space, and because it’s an open area near the water, that gives us more opportunities for creativity.”

H&L Partners will move its headquarters and about 55 to 60 employees to its new offices, Alfano said.

The sale of the property, though, will also trigger the departure of Cerruti Cellars. The three-story, 18,000-square-foot building was owned by the Tudal family that also operated the Cerruti Cellars business on the property. The wine-tasting and events center eventually will reopen in American Canyon, said Dan Kincheloe, a building manager for Cerruti Cellars.

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The Port of Oakland has done a poor job of marketing restaurants and retailers, Kincheloe said. He pointed to the exits from Jack London Square of several high-profile dining establishments this year.

“Bocanova, Haven, Il Pescatore, they’ve all closed,” said Kincheloe. “The Port of Oakland doesn’t do anything to promote this area. It’s why everyone is leaving this part of Oakland.”

Bocanova, though, decided to reopen in Oakland’s bustling Uptown district. A sign posted this week on the doors at Haven suggested its site is being renovated and was expected to reopen at some point.

Still, the prospect that the building at 100 Webster Street will by sometime in the spring of 2018 be open, and filled with a new headquarters and its employees, is a welcome counterpoint to some of the struggles at Jack London Square.

“We are doing a major remodeling in the building,” Alfano said. “It’s an old ice house that was built in 1928. We are boring holes, and opening an internal staircase to the second floor. It will be a completely open environment.”

The building is expected to accommodate additional staff beyond the group that moves to Oakland.

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San Francisco’s skyrocketing office rents were among the factors that influenced H&L’s decision to exit Oakland’s cross-bay neighbor, said Benjamin Harrison, a senior vice president with Colliers International.

“Rents are getting so high in San Francisco and H&L really wanted to own their new location, so this was a perfect fit for them,” Harrison said.

Other well-known companies have decided to leave San Francisco to escape the fast-rising rents, which are fueled by expansions of tech firms. Among the departures: Blue Shield and Delta Dental.

H&L Partners creates advertising for big-name brands such as Toyota, McDonald’s, Maytag and Touchstone Energy. The company’s website states that it generates $120 million a year in billings.

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“We are all looking forward to the move, and the staff is excited about being in Oakland,” Alfano said.