Hip-hop dance is usually consumed in brief bursts, like fireworks exploding in the middle of a music video. And concert dance shows are mostly produced by nonprofit arts organizations for just a few performances. Keone and Mari Madrid are challenging both conventions with “Beyond Babel,” an evening-length hip-hop dance drama that they’ve created and star in. The show begins previews this week and opens Feb. 1 for a remarkably ambitious two-month commercial run Off Broadway.

The show uses “Romeo and Juliet” as a rough template for the story of a community divided by a wall, told through vignettes of urban dance set to an eclectic pop score. The Madrids are not the first to fill an evening with hip-hop, of course, and not even the first to filter it through Shakespeare (see Rennie Harris’s 20-year-old “Rome and Jewels”), but their gamble is that their personal style, born in the West Coast dance industry, can turn a profit in New York.

The Madrids, a married couple, have a strong track record of finding an audience. In November 2015, they were given just one day to choreograph the music video for Justin Bieber’s ballad “Love Yourself,” which they also starred in. There were few parameters.