Over the weekend, the hashtag #EndFathersDay was revealed to have been orchestrated by 4chan users posing as female social justice activists on Twitter. As more details emerged, it became more clear that #EndFathersDay was actually part of a larger project called “Operation: Lollipop.” Operation: Lollipop is a propaganda campaign run largely by members of the Men’s Rights and Pick-Up Artist communities. The idea is to pose as women of color on Twitter and guide activist hashtags as a way to embarrass the online social justice community.