1. Luxury market community

The GUHADA platform provides a luxury market community forum that can share not only luxury product information but also the new fashion trends. Users can earn “points” as a reward for their participation in the community. The platform plans to facilitate creating a vibrant luxury market community by encouraging users to participate voluntarily.

2. User-friendly e-commerce platform

GUHADA composes functions that are user-friendly within the platform. From the development to the detailed research, the GUHADA’s development team has been thoroughly investigating consumers’ preferences and will continue to improve GUHADA service based on user feedback, even after the launch. In addition, GUHADA is built with an optimized product search function so that users can find the product easily and quickly.

3. Convenient distribution history inquiry

The secondary market continues to grow every year, but there are many risks, such as purchasing counterfeit goods due to opaque information and purchasing of degraded goods due to flawed transactions. On the GUHADA platform, these risk factors are minimized through the blockchain. The blockchain-based supply chain data management system enables the buyer to transparently inquire product related information such as the detailed distribution history of the luxury goods and whether the product is genuine.

4. Insurance Services

GUHADA provides blockchain-based insurance services to prepare for counterfeit sales. By using blockchain, the complicated and cumbersome insurance claim process is simplified and easily accessible. The system in the platform records all the processes from the insurance application to the receipt of the insurance in the blockchain. Thus, if someone happens to purchase a counterfeit product on the platform, he or she may quickly receive compensation for the financial damages.