Business

The team at HelloGold has grown to 33, with even more coming in later this week. The team is still looking for more talented and passionate personnel; please reach out to hr@hellogold.com if you are interested to join the cause of democratising access to financial services.

On the marketing side, customer acquisition took a short breather after the strong finish to 2017 but has now ramped up again, thanks to a sponsored post that went viral and a robust pipeline of marketing activities planned all the way up to the Chinese New Year.

Viral post by Majalah Labur on Facebook

Sales were especially strong in the last few days of January. We saw the highest number of customers buying gold, many of them brand new. In parallel there are now 8,500 followers on the HelloGold Malaysia Facebook page and the latest posts are reaching a record number of people. Engagement is picking up!

One of the posts shared on the HelloGold Facebook page

Over the next week HelloGold will be launching the Chinese New Year promo, campaign and event. The marketing spend will also gear up so we expect a spike in the app sign-ups.

The number of KYC’ed customers now stands at more than 12,500. Active customers are at 5,600. Moving forward, there will be a stronger focus on engagement in addition to the all-out effort to grow customer volume. The background to this is that there is a long tail of customers with low activity and balances — HelloGold needs to re-engage them to build a healthy customer portfolio.

Last but not least, HelloGold is revisiting the brand. It is being stretched in all directions and needs a more compelling overarching idea and consistent brand execution. More to be shared on this in due time.