SXSW 2019

The Great Weed North

In the Great Weed North, legalizing marijuana was no small feat. Learn about the challenges and victories of the first G20 nation to legalize recreational cannabis in this immersive expert panel.

Hear from Canadian cannabis industry leaders and policy experts on what it takes to repeal antiquated drug policy on a national scale and begin the reversal of prohibition-era mentality. What lessons has Canada learned from its American neighbours in legalized states, and how might the two countries work together (or not) in the future of cannabusiness? Learn how legal cannabis companies have worked to create a sustainable, profitable industry and thoughtful branding intended to protect youth, edge out the illegal market and foster a new era of contemporary cannabis culture.