For almost 30 years, Blue Man Group has pervaded pop culture around the world with its eclectic, nonverbal percussive performances, zany lights and comedic movements. (O.K., fine. Dancing.) And of course, there is the blue body paint from head to toe.

Now, the Blue Men are joining the circus.

Cirque du Soleil, the global performance juggernaut best known for its acrobatic circus displays, on Thursday announced that it had acquired Blue Man Productions, with the mutual aim of expanding Blue Man’s reach beyond its five permanent United States shows (in New York, Boston, Chicago, Las Vegas and Orlando, Fla.), a world tour and one permanent international show (Berlin).

After the acquisition, Blue Man will be able to tap into Cirque’s worldwide access to theaters and marketers. In particular, both organizations have their eye on China, home to one of the most powerful and quickly growing entertainment industries in the world.

“We saw the potential for a marketing and distributing powerhouse like Cirque du Soleil to be able to distribute Blue Man Group and make their brand better known internationally,” said Daniel Lamarre, Cirque’s chief executive, in an interview. Cirque currently has 18 live shows worldwide.