Tennessee gets a taste of Black Rifle Coffee as the veteran-owned and operated company announced the opening of a brand new roasting facility in Tennessee.

The plant, located in Manchester, Tennessee — about 65 miles southeast of Nashville — will create 52 jobs over the next five years. Part of a $6 million investment into the state, Black Rifle Coffee Company CEO and founder Evan Hafer said the Tennessee factory will help ensure American consumers gain the freshest coffee.

“As our company grows, so does our need to be close to our customers,” Hafer said in a press release. “Opening the roasting facility in Tennessee gives us the ability to deliver the highest-quality product to the entire eastern half of the United States in the most cost-efficient and timely manner possible.”

Black Rifle Coffee Company has made the commitment to employ over 10,000 veterans and the new operations in Tennessee will help further that mission. The company said qualified veterans living in Tennessee will have first considerations for open positions.

“Our commitment to veterans is one of the cornerstones this company was built on,” Mat Best, the vice president of Black Rifle Coffee Company, said. “Whether it’s supporting veteran and first responder causes, funding the Veteran Entrepreneur Investment Program, or giving veterans and veteran-owned companies priority in our hiring process and vendor programs, our company will always stand with those who protect our country and the communities we live in.”

Black Rifle Coffee Company, which is headquartered in Salt Lake City, Utah, is best known for its premium coffee and satirical, Second Amendment slanted videos.