Milk might have been a bad choice, but putting Ron Burgundy on a bona fide local-news show was definitely a good one.

The Anchorman protagonist, played by Will Ferrell, joined CBS's North Dakota affiliate KX News on Saturday night. Entirely in character, the actor gave an awkward rundown of local news events, such as the sparkly Christmas tree in downtown Minot, N.D.

See also: Ron Burgundy Sings Campaign Song for Toronto Mayor Rob Ford

Co-anchor Amber Schatz admirably reported the news alongside Burgundy, and hardly ever cracked a smile — even when he photobombed her segments.

Burgundy appears throughout the entire 30-minute segment, above. (Note: The video blacks out sporadically, likely due to commercial breaks.)

The stunt was likely arranged to promote the upcoming sequel to Anchorman: The Legend of Ron Burgundy, Anchorman 2: The Legend Continues, which hits theaters on Dec. 18.

Image: KX News