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Re: Revised Message Frame

I think we should all get on the phone today to finalize this. Kate is going to send an invitation. Mandy, Navin and I have also been talking about the potential need for another survey across march states that would do the following: --Refine/finalize our response on Wall Street --Test our refined message frame --Explore "nuclear option", i.e. hard negatives from both sides (Anzo--this may already be accomplished in your surveys, so let's discuss) On Sun, Feb 7, 2016 at 9:29 AM, Joel Benenson <jbenenson@bsgco.com> wrote: > Dan, > > Other than what she has been doing over the last few days, do we have any > sense from her what she believes or wants her core message to be? > > > > I pose this only because the opening graph here, which I assume is the > core frame, is written in passive as opposed active voice and it is still > not clear what her singular message is. The power of a strong message > frame generally lies in a combination of simplicity and focus. In your > graph below you have a diagnosis in the first sentence that is about > “achieving their dreams.” In the second sentence we’re making it about > “reaching your potential” - and then we are building a future “we can all > share and succeed in” --- to me these are related for sure but not the > same thing. > > > > Hillary Clinton wants to break down *all* the barriers holding Americans > back from achieving their dreams. Because she believes that America can’t > reach its full potential when you’re held back from reaching yours. That’s > how we’ll build a future we can all share and succeed in. > > > > Sanders has simplicity and focus --- the corrupt political and economic > systems are rigged to keep giving more to the billionaire class while the > middle class has been hollowed out. We have break up the banks, take on > wall street to rebuild the middle class reduce income inequality. > > > > > > Is there a simpler construct for our frame – and this may also be a > little long but I’m trying to get a little more aspirational about where > we’re going: > > > > It’s time to live up to the promise of America – and that means living up > to our promise of opportunity, equality and justice for all Americans. > That means breaking down the barriers of structural racism, sexism and LGBT > discrimination that are holding too many people back and tackling once and > for all the disgrace of corporate profits reaching record highs while > wages and incomes are stagnant while Americans are working longer and > harder than ever just to get by. > > > > > > *From:* Dan Schwerin [mailto:dschwerin@hillaryclinton.com] > *Sent:* Sunday, February 07, 2016 2:44 AM > *To:* Jim Margolis; Joel Benenson; Mandy Grunwald; Jennifer Palmieri; > Jake Sullivan; Robby Mook; John Podesta; Huma Abedin; John Anzalone; David > Binder; Oren Shur; Navin Nayak > *Subject:* Revised Message Frame > > > > Per a discussion some of us had on Thursday before the debate, and also > drawing on what HRC has been doing over the past few days, here's a rough > one page summary of a revised message frame. Oren has also added a note at > the bottom about paid media strategy. I know Robby is keen to engage HRC > on this as soon as possible, so we'd welcome feedback. > > Thanks > > Dan > > > > >