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Buying pot logos can be expensive.

A day after the Liquor Control Board of Ontario revealed the name and logo for stores that will sell marijuana, it confirmed on Saturday that it expected to pay advertising agency Leo Burnett about $650,000 for all brand and marketing related to the Ontario Cannabis Store.

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“The OCRC is in the unique position of having to establish a new brand to serve a completely new regulatory environment where many of the proposed marketing provisions and regulations are not yet federal law,” the LCBO wrote in an email to this newspaper. “To build a broad, province-wide brand that will be recognized as a sole retailer of legal recreational cannabis required thoughtful and strategic brand development strategies, and consultation from a variety of stakeholders.

“The name and logo are only one piece of the overall work from Leo Burnett, which included the development of the overall brand strategy, brand guidelines and, eventually, the development of the logo and brand name.”

The logo for the Ontario Cannabis Store features the acronym — in a circle.