The relatively new discipline of influencer marketing is primarily associated with a brand and social media marketing.





After all, the cooperations usually take place on social networks and above all serve the brand awareness.











However, a third area should not be overlooked: search engine optimization (SEO) is also an essential factor in influencer marketing.





Because SEO and successful influencer marketing are mutually dependent: Nut due to the favourable SEO position of the influencers a campaign is a complete success, which in turn also contributes to the improvement of their rankings.

. Read more: Lincoln SEO We'll give you eight reasons why influencer marketing can benefit your seo

Eight reasons why influencer marketing and SEO belong together

1. Relevant content Google rewards good, relevant content by allowing the search engine to take into account quality, keyword usage, readability, and user interactions such as likes and shares.

SEO expert MOZ found in 2015 in a study that the content quality falls in third place of the most important ranking factors.

The Challenge: It is not always easy for any business to think, conceptualize and produce high-quality content.

At the latest, when it comes to the continuous publication of various content elements, many companies get into trouble.

At this point, influencers are a possible alternative: After all, they are professionals in creating content that their communities love - that's what made them an influencer in the first place.

An excellent example of how well such cooperation can work is provided by the air conditioning manufacturer Welter Heating of Minneapolis.

He published a blog post with contributions by local influencers, who also promoted the article via social media. After only two weeks, the company's traffic had increased by 609 percent.

One alternative for generating new content is crowdsourcing, where the community is encouraged to contribute content, such as photos or videos.

Red Bull has been using this approach for years with skaters and surfers around the world. Of course, such initiatives are all the easier and more attractive when influencers call their followers to participate.