Get a rush while you brush! For people who need to be UP!UP!UP! in the morning but hate the taste of coffee (LIKE ME) – Power Energy Toothpaste, invented by American entrepreneur Dan Meropol, is the world’s first caffeinated toothpaste. Absorbed through the gums and mouth, it instantly provides that much-needed hit of caffeine – as well as keeps your teeth sparkly clean!

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Meropol, a Brown University graduate, said he was disturbed to learn that only fifty percent of Americans floss daily, and fifty percent brush only once a day. So he was trying to come up with ways to inspire people to take better care of their teeth, when his friend Ian suggested a caffeinated toothpaste. At first, Meropol figured that a caffeinated toothpaste must already exist, but he was shocked to learn that no one had ever thought of it before. So he decided to run with the idea and started formulating a special blend of his own. He eventually came up with Power Toothpaste, which provides an instant hit of caffeine that’s absorbed through the gums and mouth.

Power Energy toothpaste is actually FASTER than the traditional coffee-through-the-stomach method, taking effect even before you’ve finished brushing. Unfortunately, because the caffeine fix is instant, it isn’t absorbed over time like with a cup of coffee – which means it doesn’t last as long.

“I was sleepy again less than an hour after brushing with Power Toothpaste,” wrote Motherboard contributor Rachel Pick, who tried the product first hand. “Power Toothpaste is only meant as a quick jolt to take you out of your morning fog, and in that regard, it works well,”

Meropol first shared the toothpaste with his family and friends, and is now ready to bring it to the masses. He started an Indiegogo campaign on January 19, and he’s already raised over $15,000, completing 35 percent of his goal in just three days. Looks like a lot of people are interested in getting a rush while they brush. (via Oddity Central)