From wine tastings to live shows: Oyo launches curated experiences for customers

Called ‘Near You’, the offering has been launched in Delhi-NCR and will be extended to Bengaluru, Kolkata, Mumbai, Chennai, Hyderabad, Pune in the coming months.

Atom Hospitality

Oyo Hotels and Homes has launched an initiative called ‘Near You’ to curate unique experiences for customers in the form of events and experiences that cater to both locals as well as travellers. The experiences range from wine tastings, house parties, comedy shows, live performances, movie screenings, workshops to art jamborees with great food and beverages.

These are offered at different Oyo properties, primarily Oyo Townhouse that hosts around 1500 guests per property on an average every month. Oyo Near You is first being launched in Delhi and NCR and will soon be launched in cities like Bengaluru, Goa, Kolkata, Mumbai, Chennai, Jaipur, Hyderabad, Pune amongst others in the coming months.

“We are really excited to launch Oyo Near You. As a brand with a mission to create quality living spaces and make it accessible and affordable for millions of our customers, we take immense pride in introducing new categories to suit our customers in and around their own neighbourhoods. Over the last couple of years, there has been a rapid shift in the way we travel and experience things - today one doesn’t want to just see monuments but get a flavour of the local culture by getting down to actually experience local cuisine, music, etc,” Ankit Tandon, Chief Operating Officer, Operated Business, Oyo Hotels & Homes, said.

With this service, Oyo is looking to add experiences to guests staying in its properties.

“Through this brand, our aim is to make the neighborhood more lively and exciting and provide customers with the most unique and perfectly curated events. Today, travellers not just look at hotels for comfort, but largely prefer hotels that offer them unique experiences to make the most of their visit. We, at, Oyo, are the first among hotel chains to invest as well as curate such experiences for travellers and locals opting for budget to mid-scale hotels,” Ankit added.

With the launch in Delhi and NCR - Oyo Near You events will be held in GK1, GK2, New Friends Colony, Sector 15 Gurgaon, South City 1 Gurgaon and Sector 47 Gurgaon. The events are priced around Rs 299 with complimentary beverages and access to food stalls included.