Pizza chain Papa John's today announced the launch of its own app for the fourth generation Apple TV, which will let customers create and order pizzas within the app with a special discount price of 25 percent on each order placed on Apple's set-top box. The app marks the first of its kind on Apple TV for a national restaurant brand focusing on placing food orders.

The app includes Papa John's full menu of pizzas, sides, drinks, and desserts, with a full customizable pizza topping creator available as well. In order to provide an easy check-out process, users can sign into an existing Papa John's account to automatically provide an address, payment information, and gain access to saved favorite meals.

“Pizza and entertainment are a natural fit,” said “Papa John” Schnatter, Founder, Chairman and Chief Executive Officer of Papa John's. “With the launch of our Apple TV app, we’re hoping to make family movie night and friend gatherings around the TV even more enjoyable by delivering the same quality product and experience our customers expect in a convenient and interactive way.”

Once users begin ordering on the app, they can revisit past orders to simply re-order the same thing, or start an all-new meal selection process with Papa John's aim for creating a "conversational" food ordering experience in the living room. The app is compatible only with the fourth generation Apple TV, and will begin rolling out wide today.