Odd Canadian campaign uses 'naked mole rat' to combat online sexual exploitation of teen boys Yes, this is absolutely real

On May 23, the Canadian Centre for Child Protection released a new and slightly bizarre campaign intended to combat online sextortion among teen boys, called "Don't Get Sextorted, Send a Naked Mole Rat." Photo: Canadian Centre for Child Protection

Keep clicking to see more Naked Mole Rat memes that are a part of the "Don't Get Sextorted, Send a Naked Mole Rat" campaign. less On May 23, the Canadian Centre for Child Protection released a new and slightly bizarre campaign intended to combat online sextortion among teen boys, called "Don't Get Sextorted, Send a Naked Mole Rat." Photo: ... more Photo: The Canadian Centre For Child Protection Photo: The Canadian Centre For Child Protection Image 1 of / 14 Caption Close Odd Canadian campaign uses 'naked mole rat' to combat online sexual exploitation of teen boys 1 / 14 Back to Gallery

Will the naked mole rat become Canada's new hero?

Last month, the Canadian Centre for Child Protection (The Centre) released a new and slightly bizarre campaign intended to combat online sextortion among teen boys. Being the first of its kind for the country, the campaign has been named, "Don't Get Sextorted, Send a Naked Mole Rat." Now that's sage advice right there.

Sextortion is when someone blackmails a victim with sexual images or videos to elicit sexual favors.

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Although the issue is serious, (The Centre reported an 89 percent increase in online sextortion cases among teen boys over the last two years) this charity hopes the naked mole rat will serve as humorous innuendo and will actually grab the attention of teenage boys.

Instead of sending a nude photo to a predator, a potential victim could just send a naked mole rat meme. Who doesn't love a good meme?

A quirky video on the "Don't Get Sextorted" website is quick to point out the pink and hairless rodent does bear similar qualities to a certain male body part. But the site further explains what sextortion is while offering advice, and has a page full of downloadable hilarious naked mole rat memes. There's also an app. Sweet!

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Lianna McDonald, the Executive Director of the The Centre said, "Sextortion is based on deceiving youth and obtaining sexual images – we need to drive home the Don't Get Sextorted message that teens don't send one. We must break down the communication barriers around embarrassing topics for teenagers. Our campaign gives teens, parents and educators an easy 'way-in' to a tough conversation."

What do you think? Did Canada just invent the most clever way to combat online sextortion, or did they miss the mark by being too funny?

Check out the gallery above to see more Naked Mole Rat memes that are a part of the "Don't Get Sextorted, Send a Naked Mole Rat" campaign.