INDIANAPOLIS -- You'll convert some and you'll fail on others.

That's been Indianapolis Colts coach Frank Reich's message to his players about his aggressive playcalling since he was hired last winter. On this Sunday, though, Reich's aggressive approach on fourth down in their own territory failed and ended up costing the Colts in their 37-34 overtime loss to the Houston Texans.

"I'll address it now: I'm not playing to tie," Reich said. "I'll do that 10 times out of 10. That's just the way it's got to roll."

The Colts, who had come back from a 28-10 second-half deficit, had the ball at fourth-and-4 from their own 43-yard line when quarterback Andrew Luck's throw landed at receiver Chester Rogers' feet, giving Houston a short field to work with to win the game.

Deshaun Watson completed a 24-yard pass to receiver DeAndre Hopkins one play later to put the Texans in position for a Ka'imi Fairbairn 37-yard field goal to win the game and send the Colts to their second straight loss.

"I think that's who we're going to be as a team; we're going to be aggressive," Reich said. "That's a mindset that we have. That's the only way to win in this league I think."

The only thing Reich second-guessed after the game was how he handled the situation. The coach sent the offense on the field first with the intention of trying to draw the Texans offside. The bluff didn't work, causing the Colts to call a timeout. There was a possibility of catching the Texans off-guard had the Colts snapped the ball prior to the timeout. Instead, Houston knew the Colts were going for it after the timeout.