The idea behind setting up the NaMo sweet shop was to promote Modi as a brand. The idea behind setting up the NaMo sweet shop was to promote Modi as a brand.

The BJP is leaving no stone unturned to promote its prime ministerial candidate Narendra Modi. Even as the Gujarat Chief Minister goes about promoting the NaMo brand in his own way, the party's cadres have resorted to some very innovative methods to promote brand NaMo.First they came up with the idea of the NaMo tea stalls in Patna. Now, on the festive occasion of Navratra, they set up NaMo sweet shops in Saharsa district at the Navratra Mela. The idea: to promote Narendra Modi as the sweetest option available right now for the post of prime minister. So, on the last three days of the Navratras, the mela saw the well-decorated NaMo sweet shops handing out jalebis for free to the devotees who had come to pay their respects to Goddess Durga.The idea behind setting up the NaMo sweet shop was to promote Modi as a brand and to mobilise the masses in his favour. So for three days, the devouts gathered at the mela, sweets were handed out free to them and Modi was promoted with much enthusiasm.Sudhanshu, a devotee who had come to the temple here, said, "Our prayers before the goddess are that Narendra Modi should become the next prime minister."The Saharsa district BJP MLA Alok Ranjan said, "We will be distributing these jalebis at the October 27 Hunkar rally as well. We intend to spread the Modi brand far and wide with these jalebis."Another BJP leader Nitin Naveen says, "The NaMo tea stall has brought together the BJP workers and we are hoping that the NaMo jalebis will further strengthen Modi's base in the state."