Hollywood gun control proponents, including Alec Baldwin, Amy Schumer, and Jimmy Kimmel are helping launch an initiative to take down the NRA.

According to The Hollywood Reporter, the initiative is being called the “No Rifle Association initiative.” The hashtag will be #NoRA.

The organization penned a letter to NRA executive VP Wayne LaPierre on Friday, signed by more than 130 Hollywood stars.

“We’re going to shine a bright light on what you and your organization do to America. We’re going to make sure the whole world sees your bloody hands. We’re coming for your money. We’re coming for your puppets. And we’re going to win,” the letter said. “We’re coming for your money. We’re coming for your puppets. And we’re going to win.”

Other celebrities signing onto support the initiative include Ashley Judd, W. Kamau Bell, Don Cheadle, Minnie Driver, Jon Favreau, Nathan Fillion, Jordan Horowitz, Julianne Moore, Michael Moore, Patton Oswalt, Annabella Sciorra, Jill Soloway, Amber Tamblyn and Constance Wu.

Parkland student gun control activists David Hogg and Cameron Kasky have signed onto the initiative as well.

Supporters of the initiative made clear they plan to “counterac[t] the influence of NRA money in the political system.”

AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News, the host of the Breitbart podcast Bullets with AWR Hawkins, and the writer/curator of Down Range with AWR Hawkins, a weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at awrhawkins@breitbart.com. Sign up to get Down Range at breitbart.com/downrange.