The most important part of any business is getting customers. That’s it. Without customers you just have a hobby.

You will never have to answer to a “boss”, but you will need to be your own boss and manage yourself. You will work on your own a lot of the time. So you need to embrace the benefits and the challenges this presents. Take courses in areas where you need to develop your skills. When you adequately prepare for running a business, you will succeed in its management, even if part of managing your business means hiring out, in areas that you know are not your strongest.

There are three parts to running starting and running your voiceover business:

Branding Marketing The service

Fortunately, the internet has made this easier and more open. Most businesses have a logo, brand and a website. This forms the basis of how people get to know them. As a voice-over business you need to recognise that you need to market yourself. This involves ensuring you get your brand, your business, in front of the right people. Marketing though is also about building relationships with customers, not just selling to them. The more customers that use you on a regular basis the more money you can earn and the easier it becomes to achieve a good income.

All of this may seem daunting at first. But you don’t need to be a graphic designer to get a good brand look, you can hire one very easily and inexpensively. There are lots of important parts to marketing yourself, but with the right routines and approach you can soon fit this into your daily routine.