It’s now possible to buy real gold with digital gold, should customers desire, according to an announcement from APMEX.

According to the post, the company has integrated with BitPay merchant services and is now able to receive digital currencies, with buyers receiving the 4% discount usually reserved only for cash payments. The post continues by explaining why Bitcoin is a good integration for the company, saying:

"Buyers can make purchases with Bitcoin at any time, from nearly anywhere, just as with most credit cards. International orders become significantly easier as cryptocurrency like Bitcoin is accepted worldwide without conversion. Also, many customers prefer Bitcoin payment because of the anonymity offered by a Blockchain purchase.”

Gold or digital gold

While the site offers crypto holders the chance to diversify into precious metals, many in the crypto world have already seen the price of Bitcoin investments explode over the past weeks. With the price now firmly stabilizing over $15,000, many investors expect still further growth, which may keep them from making the trade.