A popular card game known for its controversial humor is taking on America's controversial president.

Cards Against Humanity on Tuesday announced its holiday promotion, Cards Against Humanity Saves America. As part of the promotion, the makers of the oft-offensive party game bought a plot of vacant land on the United States-Mexico border. The placement, the company notes, has the potential to complicate the building of President Donald Trump's proposed border wall.

Talk of the wall was a hallmark of Trump's campaign in the run-up to the 2016 presidential election. Trump sold his signature campaign promise as a key element of his plan for immigration reform, but the pledge has been a source of threats, international tension and funding strife in the months since he assumed the Oval Office.

Now, Cards Against Humanity has traded political posturing and jargon for a clear attack on the president's character and political stances, calling Trump "a preposterous golem who is afraid of Mexicans."

"He is so afraid that he wants to build a twenty-billion dollar wall that everyone knows will accomplish nothing," the company wrote in its online promotion. "So we’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built."

Just hours after Cards Against Humanity launched its promotion, asking for $15 per "slot" from participants, the company said it had sold out. A tweet from the company's official Twitter account said 150,000 slots were originally available for the campaign, and, by Wednesday afternoon, a tweet advertising the promotion had received more than 5,000 retweets.

The government is being run by a toilet. We have no choice... we are going to save America and attempt to keep our brand relevant in 2017



Join in and for $15 we’ll send you six America-saving surprises this December: https://t.co/o1BFmokO9W — CardsAgainstHumanity (@CAH) November 14, 2017

The wall-building campaign isn't the company's only strange sales pitch. Cards Against Humanity reportedly sold more than $70,000 worth of nothing on Black Friday in 2015, and raised roughly $100,000 to dig a "Holiday Hole" to nowhere on the popular shopping day the following year.