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Roku has sold 10 million streaming players since launching in 2008, the company is set to announce Tuesday. Roku owners stream a total of 37 million hours of video and audio content every week, according to a study commissioned by the company. Roku said at the beginning of this year that it had sold nearly 8 million players, and it announced a benchmark of five million players sold in April of 2013. The company hopes to accelerate growth with the recent launch of Roku TVs manufactured by Hisense and TCL.