It really is incredible just how popular Pokemon GO has become in a matter of days.

There hasn't been an app launch like it in quite some time and, more than anything, it's truly latched itself into the popular consciousness. As we reported over the weekend, there is an unofficial way of getting Pokemon GO in Ireland that involves a little bit of tweaking and so on.

However, it's now been confirmed that the official launch of Pokemon GO in Ireland is going to take a lot longer than we initially expected. Early reports were that Pokemon GO will be released in the UK, Ireland and Netherlands before the end of this week. That now appears to be no longer the case.

According to an interview with Business Insider, Niantic Labs - the company who developed the mobile app - have paused the rollout of Pokemon GO "until we’re comfortable." John Hanke, the CEO of Niantic Labs, has said that the app's popularity was unexpected and unprecedented, saying that they "thought the game would be popular, but it obviously struck a nerve."

The knock-on effects for Nintendo have been enormous as well, with its stock price rocketing by almost 25% in the space of a few short days. As well as this, Pokemon GO hit No.1 in the US iPhone charts for revenue in less than half a day - something that has never happened in Apple's history.

We've reached out to both Nintendo and Niantic Labs to see if there's any kind of indication when Pokemon GO will be officially launched in Ireland, but so far nothing. In the meantime, we'll just have to wait it out and see.

Via Business Insider