Ecosystems are everywhere today. Many of us might think that this is just a popular word to describe projects with many businesses or services involved. However, the meaning of ecosystem is much deeper now — the main feature of today’s ecosystems is the services integration. Google uses a single ID for all its services, Alibaba Group allows its customers to pay for goods on its online marketplaces via its payment service, and Amazon hosts its own trading system in its own clouds.

In this post, we would like to explain the ecosystem we are building and how the services will be integrated to bring the maximum effectiveness. Three basic audiences for our project are streamers (of course!), viewers, and advertisers. In fact, the streaming cannot exist without the collaboration of these three groups so the ecosystem aims to support their smooth interaction.

For streamers

The phenomenal rise of the gaming industry opened a whole new market of video game streaming (and other streaming topics as well — tourism, music, painting, cooking, eating). Streamers spend average 5–10 hours daily for streaming, use a professional equipment and reach an impressive revenue from viewers and advertisers. So many of them recognize streaming as a profession. However, as a streaming is a very young business, it has a lot of problems. The main is the profitability: the commissions of the current payment systems are really high and reaches up to 20%, which is a daunting circumstance for a good start. Streamers have to do a lot of operations they are not very familiar with while organizing and implementing their work — signing advertising contracts, for example.

DeStream is disrupting the current financial services in the streaming industry. Our project will help streamers to automate and simplify all the additional processes that prevent the streamers from focusing on the main thing in streaming — the interesting content. Our project will embrace the financial services, advertisers searching, contracts signing, getting tasks from viewers, and much more. Streamers will be able not only to make transactions with a commission that is 20 times lower than in other market’s payment systems but also immediately spend their revenue within the ecosystem for the goods they need. We will partner with consumer good networks for these purposes and some of these agreements are already in progress.

DeStream will be integrated with all existing popular streaming platforms to create a single gateway for accepting any cryptocurrency, conversion in any available currency will be simplified and all funds will be stored in a single wallet. Our ecosystem will give streamers all the easy-to-use tools to diversify their activities: to create pools, price lists for tasks they can accept from viewers, to take orders, and much more.

That will allow streamers to focus on creation, rather than on the operations.

For viewers

The blockchain brought to the market not only lower costs of transactions but such a useful and convenient tool as smart contracts. In our ecosystem, they will allow viewers to be sure that their donations reach the addressee and that the order they put will be done by a streamer.

Viewers will get much wider options from a streamer — to order music, game, a role for a streamer, birthday greetings and many others. They will be able to buy different branded products from a streamer they like — T-shirts and over merchandise or even game virtual items to help a streamer in the certain game.

Many streamers face such a problem like trolls or unfair viewers who make the donation and then immediately charge the money back. It can spoil the streamer’s attitude to the rest and the fair part of their audience. Smart contracts will protect both the viewers and streamers in this case.

For advertisers

62% of revenue streamers get from advertising services. At the same time, streamers admit this part of their operations as the hardest: just some top streamers know how to search advertisers, draft a contract, keep an agreement, evaluate the amount of work need to be done and so on. There are no opportunities for young streamers and streamers with growing audience to learn such things from scratch (it comes with practice).

In the meantime, advertisers have to work with top streamers (with quite expensive services) and cannot reach the other huge part of the streamers community that is able to answers their purposes even better with the fewer costs.

Within the ecosystem being built, streamers will get an opportunity to offer their channel as a platform for advertising, to inform advertisers about terms of cooperation and pricing, and to regulate the relationships with advertisers by smart contracts protecting both sides.

By providing analytical information to simplify targeting, the platform will help advertisers to connect with particular streamers they need for the purpose of widening their audience and products’ promotion and to maximize the results of advertising.

The market looks very promising for these kinds of services we are going to implement. The audience of streaming services is growing quarterly by at least 10% and the sources of streamers’ income become more diversified: advertising, subscriptions, promotion of the platform, and of course, donations, which at the moment is an essential part of the streamer’s revenue.

In the present moment, the main markets for DeStream are China, South Korea, Russia, Japan, USA and other EU countries, in which gaming industry, eSports and streaming are mature and popular.

In one of the nearest posts, we will describe these markets in details. Stay tuned!