DETROIT -- The Detroit Lions and Uber on Thursday announced a partnership for the 2016 NFL season that will include exclusive promo codes, pickups and entry into team giveaway contests.

This partnership includes an exclusive pickup and drop-off location on game days on northbound East Fisher Service Drive between Woodward and John R, according to the team's website.

First-time users can use the promotion code "LIONSDET" to receive one free ride up to $20.

Fans who use the ride-sharing app on game days will be eligible for exclusive Lion's giveaways.

"Providing options for fans arriving and departing from Ford Field on Lions game days continues to be a priority," team president Rod Wood said in the news release. "Partnering with Uber will give fans a convenient and safe transportation alternative as well as encourage ride-sharing."

The Lions (1-0) kick-off the season at home Sunday, Sept 18 against the visiting Tennessee Titans (0-1).