"At this moment, they are trying to bring Richard Sherman down to earth," Branton told Rapoport. "Trying to regain that power as a front office. At the beginning, it was cool, he gave his opinion and it helped bring him out of nowhere. Now he reaches stardom and you want him to back off the gas because it was portrayed in a negative light in the media. And you got the small rants on the sidelines. And so now you open the door (to trade talks) that shouldn't have been open in the first place."