Adidas is celebrating its 70th year anniversary and they will be partnering with David Beckham, BLACKPINK, CL, and WINNER’s Mino to do so.

David Beckham will be in Korea on Hangul Day, October 9, and will be joined by BLACKPINK at Times Square Yeongdeungpo to commemorate the launch of Adidas Ultraboost [Hangul Limited Edition]. Fans attending have a chance to win signed versions of the shoes.

David Beckham will also take part in a talk show with CL, WINNER’s Mino, and German-born soccer star Cha Doo Ri. Here, they are expected to talk about Adidas’ 70 year anniversary, Adidas’ future, and their inspirations, goals, and dreams.

BLACKPINK have been endorsing Adidas since the middle of 2018.