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Japan is famous for its special culinary creations, from green wasabi beer to octopus flavored ice-cream. However, its latest (and cutest, fans say) food product is the Hello Kitty melon which went on sale on Monday in the Belluna Gourmet food shop.

The Hello Kitty face is displayed right in the middle of the fruit, appearing to have grown that way naturally, the local press reports. In order for the melon to look like this, the design is carved into it while the fruit is still young. Then, as the fruit grows, the rind fills the gaps which were left.

Thus, the melon looks like it has grown naturally wearing the Hello Kitty design, instead of looking like the design was man-made.

The melons were grown on a farm in the middle of Hokkaido, in northern Japan. The owner of the farm claims that due to the unusual temperature shifts between day and night in the region, his fruits become juicier and sweeter.

The Hello Kitty fruits are only sold in Japan and will be difficult to find, as they are made available in extremely limited numbers. They are not cheap either, with one melon costing around Y5,000 or $50.

The fruits will be on sale until July 31st with only 300 total melons being made available.