Easter is still weeks away, but pet stores may find that the added demand for rabbits the holiday brings will come early this year thanks to the irresistible “Zootopia,” an animated movie with an intrepid bunny named Judy Hopps at its core. Her fox sidekick, Nick Wilde, is mighty enjoyable, too.

This film, action-packed and filled with enough savvy jokes that adults should consider slipping into the theater even if they don’t have an accompanying child, is set in a world where animals have transcended the carnivore-and-prey dichotomy and now live together more or less harmoniously.

Judy (the voice of Ginnifer Goodwin of “Once Upon a Time”), a country bunny, wants to become the first rabbit police officer in the bustling metropolis of Zootopia, but her parents are not exactly the follow-your-dreams type.

“If you don’t try anything new, you’ll never fail,” her father (Don Lake) tells her. It’s a gag that encapsulates one of the best things about this film: It trusts young viewers to recognize the clichés they’ve been fed by other animated movies over the years and to appreciate seeing them subverted.