While it is important to offer top-quality content to your WordPress visitors, it is equally important that you deliver it with a highly optimized and visually appealing theme. The reason why you must do this is to keep your audience engaged in the best way possible.

All in all, your site has to be neat, organized and absolutely user-friendly if you wish to conduct a proper business. With that being said, startup blogs should know better than to opt for themes that are so basic or generic that just about anyone can use without even trying.

Therefore, you have to have a truly unique theme that would blow the rest of the competition away by miles. Usually, a premium theme would have been ideal, but it’s not for those who are on tight budgets. Hence, gunning for a free theme is the most logical course of action.

There are also some cases in which users have little to no background in site administration. This is why WordPress exists as it easily remedies that gap. In this write-up, we’re going to share with you all of the most popular free WordPress themes that can help you get your blog the traction it needs.

Total

Downloaded: 40,000+

If the name didn’t give it away, then let me open you up on how this theme is the ‘Total’ package to give your website the right finishing touches it deserves. By activating the Revolution Slider plugin, you can import a variety of attractive sliders that can display your images and videos in a neat fashion.

There are more than 30 custom page builders that you will not get with other themes as they include wonderful options for fonts, colors and other choices for styling. But the Visual Customizer is where the real magic happens as you can add, drag, drop or edit every module, which includes sliders.

Add that to the fact that the code is clean as well as properly documented. So it looks like you’re in good hands.

Download Total Theme

Twenty Seventeen

Downloaded: 1+ million

Twenty Seventeen may be a newcomer to the theme department, but it already has everyone buzzing about it. The name is an obvious reference to the present year that is 2017. Perhaps being downloaded a million times is a pretty good testament to that reputation.

What makes Twenty Seventeen stand out is that it provides a header video for your site as well as immersive images. If you’re operating a fledgling business, then you needn’t worry much. Twenty Seventeen has a plethora of sections that you’ll find on the front page, as well as logos, widgets, navigational tools and more.

Download Twenty Seventeen

Giga Store

Downloaded: 20,000+

If you want style and regality to go with your site’s theme, then there is no better option than that of Giga Store. Mobile users will be overjoyed for this one as the theme is highly responsive, which is capable of being comfortable to view on any digital device like desktop computers, smartphones and tablets.

The theme has an infinite array of color options for the homepage, custom backgrounds, social links, left/right sidebars that come with 4 size options, an attractive slider, off canvas menu, testimonial carousel, section carousel and more.

Download Giga Store

Sydney

Downloaded: 100,000+

With Sydney, your growing brand will be able to get the notoriety that it really needs. In fact, businesses both old and new will be able to benefit from this majestic and powerful theme. It is designed to be responsive, allowing users to view your site on all devices, whether mobile or desktop.

You get to choose from over 600 fonts that you can access from Google Fonts without a hassle. The customizer is incredibly flexible in which you have the power to shape and color your front page and blog layout however you please. Bewitch the crowd with hypnotic parallax backgrounds.

Download Sydney

Zerif Lite

Downloaded: 100,000+

Looking for a sleek free business theme to showcase your skills and expertise in an organized manner? Then Zerif Lite is the destination you seek. It is quite ideal for professional and freelance businesses. Zerif Lite is built on BootStrap that is supported by parallax, is responsive, flat, minimal and clean.

Not only that, but this theme is also WooCommerce compatible, SEO-friendly, sets up in under a minute, has 1-click updates, fast support and a live customizer in which you can see the changes you make in real-time. With all that juiciness right at your fingertips, your site will be the talk of the town, maybe even the world.

Download Zerif Lite

Kale

Downloaded: 5,000+

Aspiring chefs and cooks will definitely have a ball with Kale. It is literally a delicious food blog theme that will aim to whet the appetite of users from all over the globe to no end. Aspiring foodies can share all of their favorite dishes and recipes with everyone in a sophisticated and neatly presentable fashion.

It includes multiple sidebars, custom CSS options, text and image logo options, and easy social menus among so many others. It is designed with immaculate care, clean, is very simple to setup and is optimized for a number of search engines.

Download Kale

Simple Store

Downloaded: 4,000+

Bring your newborn company to life with Simple Store. Being the product of MaxStore WooCommerce theme, it is suitable for any ecommerce store like technology, fashion, furniture, sport, etc. It even has the appropriate functionalities and features to make your site look like a genuine standout.

It’s main features include:

Background image and color.

Customizer theme options.

Wishlist support.

Product search with category select.

Header banner.

Fully-responsive design.

Quick loading.

Easy-to-configure homepage.

Download Simple Store

Modernize

Downloaded: 10,000+

Sometimes simplicity is the best form of beauty, which is what ‘modernize’ aims to provide. It consists of over 350 fonts, unlimited colors, unlimited sidebars, a built-in translator, social menu icon, a vast selection of various themes and a bunch more that you have to check out on your own.

Download Modernize

E-Shop

Downloaded: 20,000+

The E-Shop theme is another product of the MaxStore WooCommerce theme that is appropriate for shop sites like fashion, technology, sport, furniture and digitals among others. There is no shortage of customizable options that are available for your convenience and are easy to use on top of that.

It is well-known for its astounding qualities such as fast loading, homepage slider, product search, as well as an ensemble of other great highlights.

Download E-Shop

Bento

Downloaded: 5,000+

It may not technically be a premium theme, but Bento certainly feels like one. In retrospect, this theme is the envy of all other themes out there. It is loaded with a flood of features, yet they have a simple learning curve, allowing users to get used to it quickly.

It is also worth mentioning that the theme is abundantly packed with all manner of customizable and intrinsic features to give your site the right touches it needs. It’s unique attributes include a drag and drop content builder, unlimited color combinations, mobile-friendly design, 500+ vector icons and much more.

Download Bento

Eleganto

Downloaded: 10,000+

If you’re not a fan of bland and one-dimensional portfolios, then Eleganto is the solution for you. It is an SEO-friendly WordPress theme that utilizes Bootstrap 3 and Font Awesome icons. Among its many features include parallax background effects, social links, 100+ theme options, section carousel, blog section and contact form 7 support.

Download Eleganto

ColorMag

Downloaded: 70,000+

ColorMag is highly revered for being the ideal theme for magazines, newspapers or any other publishing site. If powering over 70,000+ sites doesn’t shed some light to that sentiment, we don’t know what else will. The theme’s magazine-style design will make one’s website or blog stand out even more with the crowd.

It is also fully compatible with the WooCommerce plugin, 600+ Google fonts, a primary color option that chooses the most fitting color for your brand or logo, 6+ custom widgets and 15+ widget areas. There is even a unique posts system that removes duplicate posts in major widget theme areas.

Download ColorMag

OnePress

Downloaded: 40,000+

OnePress is not only free, but it is also a flexible one page theme that is appropriate for digital agencies, portfolios, businesses, showcasing one’s products and freelancing websites. You can keep up to date with the changes you make to your site in real-time with a built-in customizer.

All of the pages are optimized to function very fast. You can engage the crowd more by using smooth parallax effects. The theme has been tested positively on all browsers. Being that the themes are SEO-optimized, your site will experience a more organic growth.

Download OnePress

Shop Isle

Downloaded: 20,000+

Shop Isle is the answer that fresh and new firms looking to make their presence felt among the masses. Not only is the theme free to use, but it is also elegant and clean. Shop Isle provides its users with the flexibility to code without restrictions and one that is simple to apply.

You can sell all of your products in the best way possible as this theme is absolutely compatible with WooCommerce. No website will sell if it isn’t responsive on all devices, which is exactly what Shop Isle is.

Create a user-friendly contact form for your visitors and have them get acquainted with your company with a sleek looking About Us page.

Download Shop Isle

Storefront

Downloaded: 90,000+

This WooCommerce theme is the saving grace that will help you ascend to the peak of recognition. No longer will you encounter any troubling issues between plugins and themes with Storefront.This Storefront chooses the most suitable plugin for your slider.

There are no ridiculous shortcodes as you’ll get what you really need. To improve your SEO performance, you can make use of valid schema markup. You can change the look of your site in just a few clicks and see the changes in real time as well.

Download Storefront

Spacious

Downloaded: 70,000+

If there is a good example of a multi-purpose theme, Spacious is the one that fits the bill. The business template that comes with this theme has been designed to grant aspiring entrepreneurs with a jaw dropping and pristine business site.

Spacious has 12+ widget areas that are available for the header and footer sections of the theme. It has a live customizer that enables you to see the changes you make to your real-time. It is also optimized for speed, has multi-browser support and has picturesque image sliders.

Download Spacious

Primer

Downloaded: 10,000+

Primer helps you keep up with your competitors by giving clarity to your content, followed by a fresh and clean design. It has a responsive layout, allowing the site to be comfortably viewed from the screens of both desktop and mobile devices.

Some of its best features include the ability to customize colors and fonts, one to three column layouts, social links menu, RTL language support and is available in 29 languages.\

Download Primer

Illdy

Downloaded: 10,000+

The only thing better than having a website with a beautiful theme, is if it is fully responsive and is really mobile-friendly. It is specifically targeted for landing pages, businesses, portfolio and several other purposes.

The WordPress Customizer comes with a preview mode, allowing you to see the alterations in real-time before they’re permanent. It is free and flexible for both private and commercial sites. Illdy works well with other plugins such as Contact Form 7, Yoast SEO, Jetpack, NextGEN Gallery and WooCommerce.

Download Illdy

Poseidon

Downloaded: 30,000+

Like the god of the sea, Poseidon will allow you to wield the power to decorate your site with the colors of the ocean. In short, this theme can give your site the most gorgeous makeover ever. It comes with a bedazzling image slideshow, clean topography as well as a large white layout that makes it easier to manage your changes.

The theme is also praised for its fully responsive layout, which enables the site to look just as good on mobile screens as it does on desktop computers. The elegant fullscreen image post slider showcases all of your site’s most popular posts. The Magazine Homepage template will give you a magazine-styled homepage within seconds.

Download Poseidon

Vertex

Downloaded: 10,000+

It’s those simple but endearing themes like that of Vertex that truly gains the attention from crowds all around. It’s another way of saying that you can do so much more with so little on the table. The theme’s design is a sweet and warm treat for the eyes with its aesthetic and modern feel.

Vertex, like other WordPress themes bestows the ability to customize your site to you and your visitors’ likings. And because it is mobile and SEO-friendly, it will strongly distance itself from the rest of the competition.

Read more about Vertex

Download Vertex

Activello

Downloaded: 20,000+

If you don’t like distractions and wish to give your visitors exactly what they’re looking for in your site, then Activello is the go-to theme that’s waiting for you. Its pixel perfect graphics are just what you need to further engage your audience.

Activello also has several custom widgets to give your site more of its original flavor. The fullscreen slider is the best way to showcase your content with pizazz. What’s more is that the theme is SEO-friendly and is also schema compatible, which will help your site gain a more traction in an organic manner.

Download Activello

Shapely

Downloaded: 10,000+

Shapely may be a one-page theme, but it boasts a lot more power than you can imagine. That is because it has lots of customizable options and incredible functionality, not to mention pixel perfect visuals.

Not only that, but it also comes with a host of homepage widgets, which you can use to add portfolio, parallax sections, testimonials, product or service information, CTA and loads more. It also supports most free and premium plugins such as WooCommerce, JetPack, Contact Form 7, Google Analytics and Yoast SEO.

Download Shapely

Sparkling

Downloaded: 60,000+

Sparkling uses Bootstrap 3 and also sports a modern, clean and flat design and has been optimized by the frontend framework that enables it to run just as well on smartphone devices as its desktop counterpart.

It consists of pixel perfect visuals, a number of intrinsic widgets and a full-screen slider to give the images and content on your site that extra zing. The reason why Google will also love your site is because the theme is SEO-friendly and Schema compatible.

Download Sparkling

Flash

Downloaded: 5,000+

Not only is flash easy to learn, flexible and advanced, but it also includes a bunch of features that you can also find on premium themes. It is integrated with the popular SiteOrigin Page Builder, in which you can drag-and-drop whatever pages you want.

It has a plugin that can enhance the features of your plugin in a way that will make you look more professional. You will also get advanced color option, typography, 18+ custom widgets that allow you to add portfolio, testimonials, pricing and more that we wish we could fit in here.

Download Flash

Astrid

Downloaded: 10,000+

Want to break into designing a business website without the pressure of advanced coding? Astrid is the one to pull for. That’s because it contains a slew of features that will blew your competition out of the way. It has a full-width header image that only you can change when you want.

You will find dozens of options for color, header area, fonts and anything that concerns blogs. It has been carefully coded with CSS3 and HTML to make your site compatible with other browsers. Last but not least, it has a responsive design that enables your site to work smoothly on desktop and mobile devices.

Download Astrid

NewsMag

Downloaded: 20,000+

If magazine is your favorite medium, then NewsMag is here for you. This theme is especially best for news portals, online publications, personal blogs and sports hubs. It is simple, modern and clean. And it consists of flexible and easily customizable features that will help you get the site that suits your tastes.

With the advanced CSS editor, you can tweak your site in real-time whenever you like. It is also optimized for blazing speeds that aids in your site’s loading time.

Download NewsMag

Conclusion

As you can see, there are over hundreds, if not thousands of themes that you can find in the WordPress directory that facilitates the needs of various company sites and the message they promote. If we have missed out any other hot trending theme, do let us know in the comments below, or even email us.