Manchester City’s stars will be among those on show on Facebook in Thailand, Vietnam, Cambodia and Laos from 2019

The Premier League has agreed its first broadcast deal with Facebook, which has won exclusive rights to show live matches in parts of Asia from next year.

The social media giant is understood to have beaten the television networks BeIn Sports and Fox Sports Asia in the auction to gain live broadcast rights in Thailand, Vietnam, Cambodia and Laos from next year until 2022, in a deal worth about £200 million.

Facebook’s successful bid in Asia follows Amazon’s breakthrough deal in Britain last month in which the online retailer gained the rights to broadcast 20 live matches a season from next year and is the latest indication of the Premier League’s determination to appeal to streaming services as well as traditional broadcasters.

The Premier League