Italians have very high expectations when it comes to food. Is the service meeting them?

The general assumption that all Italians are good in the kitchen seem something well stick around, but do Italians really spent time in the kitchen?

According to a recent study from Coldiretti / Censis, Italians are actually falling in love with food delivery, reducing a bit the involvement in the kitchen.

During 2018 over 30% of Italians have consumed ordered food via web from restaurants and pizzerias.

The growth of services such as Foodora or Deliveroo are very well matched by a growing internal demand for home delivery, expanded more and more to quality restaurant.

The reasons to skip cooking are clear:

tired from work, with almost 60% of choice

from work, with almost 60% of choice want to impress guests and friends with high quality and special food, with almost 35%

guests and friends with high quality and special food, with almost 35% smaller percentage simply being curious of new dishes and meals

Italians are generally satisfied by the delivery times which rarely exceed sixty minutes.

While the payment is widespread online, and the cash is not always possible.

Transport takes place mainly by bicycle but also with scooters to overcome the constraints of the central areas with limited traffic in large cities.