BIGBANG’s Seungri recently attended a conference for his new franchise brand Head Rock VR.

It was announced on November 3 that Seungri would be joining the AR/VR (Augmented Reality/Virtual Reality) company Social Network as a creative director. The BIGBANG member will be launching a new VR franchise brand called “Head Rock VR,” for which he will also serve as the spokesmodel.

During the event, Seungri stated, “I recently received many calls after a news article came out about me being appointed as the president of an IT company. Park Soo Wang, the CEO of Social Network, said he needed my young energy, so he suggested the presidency to me.”

However, because Seungri already oversees multiple franchise companies, including one in the food industry, he explained that he decided to take on the role of creative director instead, after thinking about his existing company members.

It was then revealed that he had created the brand image for Head Rock VR in just two days. The name “Head Rock VR” is based on the gear that one wears on their head as they experience virtual reality and holds the meaning of “rocking” its users’ heads in a joyful way.

Head Rock VR will be opening its first international store in Singapore’s Sentosa Island in front of Universal Studios on November 15. The franchise has plans to expand into eight other stores in Mexico, Japan, Las Vegas, China, Seoul, Busan, and other locations by the end of the year.

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