From the Des Moines Register:

Meet Carson King, the ‘Iowa Legend’ who’s raised more than $1 million for charity off of a sign asking for beer money

Aaron Calvin, Des Moines Register Published 9:33 p.m. CT Sept. 24, 2019 | Updated 10:17 p.m. CT Sept. 24, 2019

Meet Carson King, Iowa’s viral ‘legend’ who’s raised over $1 million for charity from a sign requesting beer money.

In the living room of Carson King’s unassuming bungalow in Altoona, a sign hand-painted by his step-grandmother hangs on the wall with the message “King: Start unknown, finish unforgettable.”

A message made to remind her 24-year-old grandson to always to do his best has now become a prophecy. Before September’s annual Cy-Hawk football game, King was unknown to the world, working security at Prairie Meadows Casino and trying to figure out what to do with his life.

But after he held up a sign asking for beer money that appeared by chance on ESPN’s “College GameDay” show before the game, he’s been lauded as an example of kindness and compassion across the nation. The sign brought in more than $1 million after he decided to donate all of the funds raised from his brief television appearance to the University of Iowa’s Stead Children’s Hospital.