A major GPU licensing deal between Intel Corporation (NASDAQ: INTC) and NVIDIA Corporation (NASDAQ: NVDA) reportedly expired in March.

According to reports from Fudzilla, a website focused on IT news, Intel may have opted to sign a new licensing deal with Nvidia rival Advanced Micro Devices, Inc. (NASDAQ: AMD) instead.

“We can now confirm the rumors that Intel has given up on Nvidia because it has written a cheque to license AMD’s graphics,” the Fudzilla report said.

Nvidia shares were trading up about 1 percent, while AMD shares are up more than 8 percent on news of a potential Intel deal.

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While no details are being reported, Intel’s previous licensing deal with Nvidia was worth $200 million annually.

An AMD spokesperson wouldn’t confirm the deal, but said management may address the issue today during the company’s analyst day event.

The spokesperson provided the following statement to Benzinga:

“We haven’t announced any licensing deals with Intel and, as a matter of policy, don’t comment on rumor or speculation. We do have our financial analyst day this afternoon and will have an executive QA session, so the question may come up from someone in the room and be addressed then. For now, we aren’t commenting on the speculation per corporate policy.”

Intel declined to comment on the matter. Nvidia did not immediately respond to requests for comment.

Fudzilla reports that Apple Inc (NASDAQ: AAPL) has a GPU licensing deal in place with Imagination Technologies, but the company recently announced it will be terminating its relationship with Imagination next year. Raja Koduri, senior vice president and chief architect of AMD’s Radeon Technologies Group division previously worked at Apple and worked closely with Intel as well.

AMD’s analyst day event begins at 4:00 PM ET after the market close.