Juul Labs will stop selling fruit and dessert flavors for its electronic cigarettes.

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The voluntary step announced Thursday is the company's latest concession as it tries to weather a political backlash blaming its flavored-nicotine products for hooking a generation of teenagers.

The move is unlikely to satisfy the company's critics. Juul will continue selling its most popular flavors: mint and menthol. Those products account for more than 60% of Juul's retail sales, according to analysts. They are also the most popular flavors among teens.

The flavored pods affected by the announcement are mango, crème, fruit and cucumber.

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Those flavors account for about 10% of the company's sales and were only available on its website. Juul pulled the flavors out of stores last November.