Ryan Holiday, American Apparel's PR man, has published a book about how he spent years lying to the media and manipulating bloggers to advance the agenda of the company and his other clients, which include Tucker Max and Linkin Park.

His main point, however, is that bloggers and reporters are so lazy and mendacious that they manipulate the truth just as much as he does.

The media and PR business, therefore, is a bit like pig wrestling, he argues: Everyone gets dirty, but the pig loves it.

The book is titled "Trust Me, I'm Lying; Confessions of a Media Manipulator," and can be summed up by a quote from the first page of his introduction: "I'm paid to deceive. My job is to lie to the media so they can lie to you."

Given that Holiday has happily confessed that he tells lies for a living, here are some of his greatest hits, all from the book.

Disclosure: Large chunks of his book are devoted to criticizing Business Insider and its staffers, including the author of this post and his employer, Henry Blodget.