savvy

well-informed or perceptive

With his savvy business partner, the company was able to turn a profit within a year.

Mr. Malone, credited as a founding father of the cable TV business, is known as a savvy investor and tough dealmaker who has cobbled together a patchwork of businesses under the banner of his Liberty empire, including home shopping network QVC and premium cable network owner Starz Entertainment.

Sure, media savvy is not a prerequisite for success, lightning does strike (Dame Rowling, for example), but such hope is NOT a plan.

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