Burlingame has a new restaurant, but it’s not just any old restaurant.

Meet Nachoria, which opened on January 6, a restaurant that’s devoted almost entirlely to — you guessed it — nachos.

While a nacho-inspired restaurant might sound a bit over-the-top, it stems from the mind of Nick Swinmurn, who back in the late 1990s had another far-out idea — to create an online shoe and clothing shopping service that became known as Zappos.

Swinmurn left his role as CEO of the company in 2006 (Amazon bought Zappos for $1.2 billion in 2009) and ended up moving to Burlingame about six years ago, where he continued to pursue various entrepreneurial endeavors, including opening Basecamp Fitness. Swinmurn also owns minor league soccer team, the Burlingame Dragons.

Swinmurn says that the idea for opening a nacho-focused restaurant came to him in 1998 while he was dining, in of all places, at a popular steakhouse in Atlanta, Georgia. He saw diners ordering different kinds of nachos as appetizers and thought “that’s not a bad idea for a concept.” When he returned home, he even filed a trademark for “Notchos.” (Swinmurn points out that you can’t actually trademark the word “nachos.”)

The idea for a nacho restaurant stuck with him over the years, but it wasn’t until recently that it really started to gain traction, when, after spending a lot of time in downtown Burlingame, he thought that the area was missing a fun, casual restaurant.

Swinmurn says that the menu draws inspiration from Puerto Vallarta, where he and his wife, Gaby Swinmurn, also spend a lot of time. The base nachos ($12) include house-made tortilla chips, cheese sauce, roasted red peppers, caramelized onions, green onions and queso fresco; additions are grilled chicken, steak, carnitas, shrimp (for an extra $2) or ceviche (for an extra $3).

Swinmurn is also a big fan of the al pastor from Pancho’s Takos in Puerto Vallarta and hopes his kitchen team can eventually perfect their own version of the marinated meat. “It will either be really good or we won’t have it on the menu,” says Swinmurn.

The restaurant just had their liquor license finalized, so look for the restaurant to begin serving cocktails like margaritas, palomas and micheladas on Friday.

When asked if he has plans to eventually open more Nachoria outposts, Swinmurn says that he thinks it’s a concept that has potential for expansion. However, don’t expect that to happen too soon.

“We’ve got to make sure we get it right here first,” says Swinmurn.

Here’s the full menu:

Nachoria, 226 Lorton Ave., Burlingame. (650) 581-1321. nachoria.com

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And, just for fun (and because we’re hungry), here’s a gallery of mouthwatering nachos from around the Bay Area: