MARTA

The Metro Atlanta Rapid Transit Authority has allowed Atlanta to grow into the world city that it is. Mobility is freedom and allows Atlantans to experience Atlanta to its fullest. Transportation should be accessible, intuitive, and efficient. While many of Marta’s problems are operational, I believe that design is a powerful force that can make significant impacts. This projects aims to improve the rider experience through thoughtful design.The visual identity system uses consistent angles, primary colors, and an overarching proportional scale to create a cohesive and researched brand.