Close partnerships strengthen growth

DGI’s collaboration with the PepsiCo Design & Innovation Center, Lay’s Global Snacks Group (GSG), and a cluster of key markets re-engineered the Lay’s Global Design strategy to meet the challenges of a more complex category, more sophisticated consumers, and a globalized world.

The result is an impactful branding and packaging design system that is authentic and loyal to the core equity of Lay’s, while expressing itself in contemporary design language and approachable visual imagery which enriches the Lay’s experience.