Tesco has cut the price of a flat-screen TV that’s unfortunate enough the bear the name ‘ISIS’ — the same name as the Middle Eastern terrorist organisation.

According to a report in Metro, prices of the 28 and 22-inch TVs in Tesco stores have been cut by 50% and 28%, respectively, to £89 and £64.

They aren't available on Tesco Direct, but customers reported seeing the reduced prices in store.

Tesco told Metro that the price cuts are merely part of a promotion rather than an attempt to clear stock with a name few would want in their living room, but it isn’t the only business to suffer an accidental association with the terrorist organisation.

Isis Wallet, a contactless payments system in the US, was recently rebranded as ‘Softcard’, but other businesses are standing firm by the name, which stems from the ancient Egyptian goddess of magic and healing.

Marks and Spencer is still selling its Isis Eau de Toilette, for example, and it’s unlikely that the many Oxford organisations named after the River Isis (technically part of the River Thames) that runs through the city will be worrying about the risk of negative connotation.

Unfortunately, the canine star of Downtown Abbey hasn’t been so lucky, but we’ll avoid any spoilers about the Earl of Grantham’s golden Labrador in case you haven’t yet seen last week’s episode.