In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, DC Entertainment claims the top spot in TV ad spending for “Batman v Superman: Dawn of Justice.”

Ads placed for the superhero movie, which pits Ben Affleck’s Batman against Henry Cavill’s Superman, had an estimated media value of $7.74 million through Sunday, for just 11 national ad airings across 7 networks. Ads for blockbuster releases are typically placed on TV using a flood-the-zone approach, inundating viewers across a range of high- and low-cost availabilities, but DC Entertainment just executed on a high-cost, high-impact strategy, promoting “Batman v Superman” in a handful of pricey sports programming slots, including NFL Football and the College Football Playoff National Championships.

Just behind “Batman v Superman”: Paramount’s “13 Hours: The Secret Soldiers of Benghazi,” which saw 1,378 national ad airings across 40 networks, with an estimated media value of $7.37 million.

TV ad placements for Lionsgate’s “Dirty Grandpa” (EMV: $7.05 million), Universal’s “Hail, Caesar!” ($6.24 million) and Walt Disney’s “The Finest Hours” ($5.37 million) round out the chart.

[variety_ispot_tv]