As the hype for the upcoming movie "Star Trek Into Darkness" grows, Paramount Pictures decided to heat things up even more by displaying a huge, glowing Star Trek logo over London.

Displayed during Earth Hour, the rotating logo was set up with 30 LED-bearing quadrocopter drones.

The logo, created by Ars Electronica Futurelab & Ascending Technologies, was approximately 308 feet tall, and it hovered 118 feet above the ground, with the highest point being some 426 feet above ground.

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Check out the video above and tell us what you expect from the upcoming Star Trek movie in the comments.

Image credit: YouTube/TrekMovie