It is not a secret that thanks to progress in the modern world the interaction between the manufacturer and the consumer is improving. But how can modern technology improve the engagement process of the viewer and content maker?

First, it’s worth remembering how television works. This is a fairly conservative system where priority is given to centralization and the strict adherence to contracts and obligations. Often this is an obstacle for talented artists or just creative people. Because of this, such people were forced to create content on other platforms, because they didn’t fit the television format, or simply could not find a sponsor or PR manager. You can see the effect of the conservative approach on television right now — the global popularity of YouTube channels that collect billions of views. Even some TV channels create their own channels there.

The same goes for the sports industry. Sometimes clubs are connected by the most strict contracts with one or another broadcaster, because of which only this broadcaster has exclusive rights to the content. As a result, the number of audiences who will see broadcasts of matches entirely depends on whether the copyright holder wants to broadcast them. Because of this, most of the audience can miss an important sporting event, and will not get the opportunity to review it in the recording.

The video industry and the broadcast industry are very outdated and require the introduction of technologies that facilitate and accelerate user interaction. The exit may be the introduction of blockchain platforms. Blockchain can solve these problems. Thanks to a decentralized system, this technology will be able to transform the world of the video industry. The MyTVchain platform is a classic example of how the interaction between the content maker and the user is improved in the absence of intermediaries. MyTVchain is a sports-oriented, promising project that brings together all the advantages of content accessibility for viewers and monetization of produced videos for sports clubs. Now you can not only watch football matches, races or any other competitions but also receive rewards for this in the blockchain currency — MyTVcoins.