Apparently, it's just a short test. Netflix confirmed to TechCrunch that it began in June with 10 countries before expanding to an additional 23 regions earlier this month. The test will run through September 30th.

"We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like," a Netflix representative said. "Based on what we learn, we work to improve the Netflix experience for members everywhere."

For the full list of affected countries, hit the source link below.