Brazil is getting a next-gen plant-based burger of its own. A new company, Fazenda Futuro, announced today that it is pioneering beef-sans-cow in Brazil with the plant-based Futuro Burger.





Like Impossible Foods and Beyond Meat catalyzed a sea-change for plant-based meats in the U.S. (and now globally), Fazenda Futuro aims to revolutionize Brazilian conceptions of plant-based meat and satisfy meat-eaters while bypassing the animal intermediary.





Its first product, the Futuro Burger, is made of pea, soy, and chickpea. It will launch in restaurants and at retail in late April at a suggested price of BRL 16.99 (about 4.5 USD)—a competitive price tag relative to the highest quality burgers on the market in Brazil today. Fazenda Futuro’s starting production capacity will be 20 tons per month, with plans for broad product distribution over the next few months.





GFI Brazil has been working with Fazenda Futuro founder Marcos Leta from the project’s inception. We are proud and delighted to see the Futuro Burger roll out in the Brazilian market.





Image source: Fazenda Futuro





