Amazon Wants to Patent Advertising in Ebooks



"We believe in God, Amazon, hog pie, and bold text."

Amazon is seeking patents for advertising in ebooks and in other portable content, trying to create their own external e-ink internet in order to reinvent all the revenue-generating possibilities that the internet offered fifteen years ago.Except that this time they will own and control all the work, building a nation of digital sharecroppers.Amazon's two recently-disclosed patent applications include "Incorporating Advertising in On-Demand Generated Content" (which refers to blogs and magazines) and "On-Demand Generating E-Book Content With Advertising" (which refers to ebooks).This is how Amazon intends to make money on public domain works that they will offer for free and also on blog content available on the Kindle to which they already own all the rights.From the terms and conditions when you make your blog available on the Kindle for sale (they get 70% of the profits):"Rights Granted. You grant to us, throughout the term of this Agreement, a nonexclusive, irrevocable, worldwide right and license to distribute Publications as described in this Agreement, such right to include, without limitation, the right to: (a) reproduce and store Publications on one or more computer facilities, and reformat, convert and encode Publications; (b) display, market, transmit, distribute, and otherwise digitally make available all or any portion of Publications through Amazon Properties (as defined below), for customers and prospective customers to download, access, copy and paste, print, annotate and/or view, including on any Portable Device (as defined below); (c) permit customers to "store" Publications that they have purchased from us on Amazon's servers ("Virtual Storage") and to re-download such Publications from Virtual Storage from time to time; (d) display and distribute (i) your trademarks and logos in the form you provide them to us, including within Publications (with such modifications as are necessary to optimize their viewing on Portable Devices), and (ii) other limited portions of Publications, in each case on and through any Amazon Properties and solely for the purposes of marketing, soliciting and selling Publications; (e) use, reproduce, adapt, modify, and create derivative works of any metadata that you submit to us for the purpose of improving categorization, recommendations, personalization features and other features of any Amazon Properties; and (f) transmit, reproduce and otherwise use (or cause the reformatting, transmission, reproduction, and/or other use of) Publications as mere technological incidents to and for the limited purpose of technically enabling the foregoing (e.g., caching to enable display). In addition, you agree that Amazon may permit its affiliates and independent contractors, and its affiliates' independent contractors, to exercise the rights that you grant to us in this Agreement. "Amazon Properties" means the website with the primary home page identified by the URL http://www.amazon.com/, together with any successor or replacement thereto (the "Amazon Site"), any software application that is capable of supporting the electronic purchase, display and/or management of digital text, graphics, audio, video and/or other content, and any other web site or any web page widget or other web page real estate or online point of presence, on any platform, that is owned by us or operated under license by us (such as http://www.target.com/ ), branded or co-branded Amazon or with any brand we license for use, own or control, and any web site or online point of presence through which any Amazon sites or products available for sale thereon are syndicated, offered, merchandised, advertised or described. "Portable Device" means any device that is capable of supporting the electronic purchase, display and/or management of digital text, graphics, audio, video and/or other content via wireless telecommunications service, Wi-Fi, USB, or otherwise."Note that this refers to "any portable device," not just the Kindle.Like, say, your laptop.