And by “special” we mean a CD offering unlike any other. As if the long-awaited album wasn’t impactful enough - they created an entire audio-visual experience within the product packaging. Included in this $45 CD tri-fold package was a 4” HD rechargeable screen with exclusive video footage, a 2 watt speaker and a 36 page insert book. For die hard TOOL fans, this was an absolute must have.

But there was problem. Sales are submitted to the official Billboard Charts upon fulfillment to customers, rather than at the time of purchase. As the CD’s wouldn’t be shipped until late September, this meant these sales wouldn’t be included in the first charting week.

Enter Single Music

Even though the CD’s wouldn’t be ready - digital music is fulfilled instantly. OneLive partnered with Single Music to attach the digital album to each of the 25,000 CD’s - which were sent to fans immediately after completing the purchase.

And to everyone’s amazement - this instantly fulfilled digital album could be downloaded in a lossless format.