Air Canada is coming home to share his story where it all began.

"The Carter Effect," a documentary by Sean Menard about former Toronto Raptors icon Vince Carter, will premiere at the Toronto International Film Festival, which runs from Sept. 7-17.

Carter played a monumental role in establishing the popularity of basketball in Toronto and the rest of Canada. The high-flying eight-time All-Star put the Raptors on the map and shifted the culture from being an obscure expansion franchise to a playoff contender led by arguably the best in-game dunker of all-time.

Although his seven seasons in Toronto ended with an ugly split, Carter was one of basketball's brightest stars and his presence helped foster a generational boon in Canadian basketball. He's widely credited as an inspiration for Canadian players like Tristan Thompson, Cory Joseph, Andrew Wiggins, Kelly Olynyk, and Jamal Murray.