Nintendo CEO Apologizes to Early Buyers of 3DS

Nintendo CEO, Satoru Iwata, released an apology letter for the early buyers of Nintendo 3DS before the console's big price cut.

Nintendo CEO, Satoru Iwata, released a letter of apology for the customers of buyers Nintedo 3DS prior to consoles big price cut. He noted that his company is all too keenly aware that the price reduction, which was announced six months ago after the said handheld released to market, might have left early buyers feeling betrayed and critical of the decision.

Satoru Iwata wrote: “This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.”

He also argued that the price drop of the handheld console was important to bolster confidence among retailers and content creators. The said move was made to help the 3DS gain popularity, acquire a wider range of apps, and create the product cycle necessary for everyone to be satisfied with the system.

The 3DS handheld costs $249 when it arrives in the market, and it will be cut down to $169 at the end of next week. The firm has not yet announced any refund program for those who buy the said handheld earlier. Although the 830,000 customers who paid full price will be able to download 20 free games after they sign-up for the Ambassador Program. The said promotion will also allow participants to grab 10 NES Virtual console games – at no charge – before the titles are made available to the public.