How’s this for an incredibly specific record: LG announced today that it’s created the world’s first flexible, transparent 77-inch OLED display. That’s one huge display. Taller, in fact, than Tom Cruise. According to Google, Cruise is 5 feet 7 inches, or 170 centimeters tall, and as this display is 77 inches on the diagonal with an aspect ratio of 16:9, that means its longest side measures 170.5 centimeters. It’s taller than Cruise, but not if Cruise wears shoes.

Some more stats: the screen has a UHD resolution of 3840 x 2160, offers up to 40 percent transparency, and can be fixed with a curvature of up to 80 degrees. You can see what this all translates to in real terms with the picture above — it means you’ve got a massive, curved screen with a transparency similar to that of lightly tinted glass.

Don’t expect LG to be making curved, transparent TVs or monitors anytime soon. This sort of display tech will be used for signage and the like initially. However, it’s another illustration of how far OLED screens have come in recent years. Panasonic has been showing off its own transparent OLED displays recently, and Samsung’s most recent prototypes can also stretch and bend. Step by step, we’re getting closer to a world of consumer electronics with flexible screens.