We’ve compared Layer3 TV’s business model to running into a burning building while everyone else is running out.

To the mind of Jeff Binder, CEO of the Denver-based startup service, the building, as it were, is hardly on fire. Traditional TV has plenty of demand, he argued, It’s just got to be delivered in an effective way, with good customer service.

FierceCable interviewed Binder last month at NAB, just a few days before the company made two major announcements. For one, it carved a wholesale agreement with Verizon so that it can now bundle FiOS broadband service with its Layer3 TV products in the Washington, D.C., market. Binder hinted that more deals like this are to come.

Secondly, after rolling out in Denver, Chicago, D.C. and Los Angeles, Layer3 announced its deployment in Dallas.

Indeed, this is a fast-moving service. Binder encapsulated the strategy elegantly here in this video.