It is not a secret, that only one indie game out of 1000 becomes successful. Gamers’ editions write about such games, indie developers, dreaming to repeat the success of Minecraft, are inspired by such stories. But reality is much more prosaic and a project, which cost its team a lot of money and effort, may turn out to be a failure.

According to one of the most popular game platforms, Steam, the average cost of an indie game is just above 8 dollars.

A few factors can lead to a game’s failure:

The team’s lack of attention to the promotion of the game

Many teams do not even have social media pages, let alone a site. Putting it simply, even if the project is good, by the time it is released, the target audience does not know anything about it.

Non-professionalism

Yes, it is supposed, that indie games are created by small teams on a limited budget. Players admit that the purchase of a game from an unknown developer is like a pig in a poke. Therefore, many are not ready to pay even 10 dollars for an unfamiliar game.

Wrong marketing strategy.

FOR HONOR™ SEASON PASS

An interesting opinion was stated by one of the founders of SteamSpy. He thinks that developers only waste time cutting prices and offering big discounts to players at the very beginning of a sale. If a project is made for a narrow audience, in any case it will first be bought by the most devoted fans, who are ready to spend money on the game anyway. Instead of discounts, it is better to give the first buyers some other bonuses — fan packs, soundtracks and so on.