BitPagos has announced a partnership with Latin American e-commerce solutions provider Entrepids that will enable its merchant partners to opt into accepting bitcoin payments as well as receiving bitcoin in exchange for fiat payment.

Based in Mexico, Entrepids specializes in helping businesses establish an omnichannel e-commerce presence, offering Google Analytics integration, website design and support and training to regional clients including US electronics giant Best Buy Mexico and upscale Mexican department store chain El Palacio de Hierro.

BitPagos CEO Sebastian Serrano indicated that, as part of the partnership, Entrepids will play a role in helping encourage its merchants to sign up for its service.

Serrano told CoinDesk:

“From this point, the next phase is to go after these larger clients to integrate our platform into their system, but this makes it very, very easy. We have done the big part of all the technology integration so it’s going to be super easy for clients to add bitcoin payments.”

Serrano acknowledged that while the Entrepids partnership marks his firm’s first major technology provider partnership, such a path seems to be a larger focus for US-based processors, which have integrated with platforms like CardinalCommerce and Shopify.

Serrano went on to explain that BitPagos intends to take a balanced approach, one that targets both small merchants as well as larger online retailers in Latin America.

“It’s important to push for bitcoin in these kinds of deals so that we start having an impact on overall e-commerce. But, we need people to be able to pay the local restaurant and taxi driver, too,” he said.

Mexican e-commerce image via Shutterstock