According to Entrepreneur.com, "[n]aming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone."

For example, Smucker's, famous for its jams and jellies, skillfully capitalized on its unusual name with the slogan, "With a name like Smucker's, it has to be good."

The jury's out, though, on the following establishments:

1. Yeah, it's a liquor store; we get it. The modern day connotation is difficult, at least for our juvenile minds, to get past, however.

2. Bubba, you're not running a bait shop. You have a last name. Use it.