BLACKPINK has broken their own record with the MV for their latest hit “Kill This Love”!

The music video for “Kill This Love” was released on April 5, 2019 at midnight, and it reached 350 million views on May 20, taking only 45 days (1 month, 15 days)!

BLACKPINK now has six music videos that have reached 350 million views, including their MVs for “Whistle,” “Playing With Fire,” “DDU-DU DDU-DU“, “As If It’s Your Last,” and “BOOMBAYAH.” Other Korean groups with MVs that have surpassed the milestone are BTS, TWICE, BIGBANG, and MOMOLAND.

The music video by a Korean group that held the previous record for the fastest time to reach 350 million views was BLACKPINK’s “DDU-DU DDU-DU,” which hit the milestone in 88 days (2 months, 27 days). The “DDU-DU DDU-DU” MV recently surpassed 800 million views and became the first K-pop group MV to do so.

Meanwhile, BLACKPINK’s “Kill This Love” continues to be extremely popular on charts, as it has maintained its spot on Billboard’s World Albums chart for the fifth consecutive week.

Congratulations to BLACKPINK! Watch the record-breaking “Kill This Love” MV below!