Disney Store recently had a major doll release, the kind that collectors know about, get nervous about, and typically involves being up really early in the morning and being asked questions by non-collectors about why you are seemingly sleeping outside of a mall with a tone that is equal parts curiosity and pity.

Yes, another 17” Limited Edition Disney doll release happened Tuesday, and unless you’re one of the few people that actually follow the Disney Store Blog (yes that’s a thing, and for the Disney fan one that can be invaluable) or are a member of our Disney Trading group on Facebook you might have missed it entirely. This release was the third release for Frozen dolls, marking the first time a character (Anna and Elsa in this case) has been made into a third 17” doll. (Other dolls such as Rapunzel have two 17” dolls). Also released was a Kristoff doll.

So, what is a 17” Limited Edition doll? Well, for a collector they can be one of the most valuable Disney items to own. Where prices are typically $119.99 per doll, values rise steadily after release thanks to low Limited Edition sizes, and some dolls are worth thousands of dollars to the right collectors.

Why? Well, one reason is their aforementioned exclusivity of course. The first Anna and Elsa dolls were released in November 2013, and edition sizes were 2500 each. The next set were released last March to celebrate the DVD/Blu Ray release and those were 5000 of each, and this week’s set was 5000 for Anna and Elsa and only 3500 for everyone’s favorite reindeer loving ice salesman, Kristoff.

Another reason is their extreme attention to detail. While picky collectors will always find a reason the dolls aren’t movie-accurate (and some have even taken to repainting faces or redressing the dolls to be closer to the movie version) there is no doubt that these dolls are high quality. When first faced when picking up the dolls in a store their size alone will make you appreciate them versus the non collector open edition dolls you can buy for $20 or less. The quality of the hair, the stitching and use of higher quality materials really make these keepsakes and collectibles, rather than playthings. A blend of a statue and a doll, they’re the epitome of a doll you give an older child and warn them not to open them to retain their value, and at this these Disney dolls reign supreme.

This week’s dolls feature Elsa in her purple outfit (as seen when she is saying goodbye to her parents), along with Anna and Kristoff in their outfits at the end of the movie. Elsa’s purple outfit with gloves is intricately designed, with a purple coat over the dress, both beautifully embroidered. Her hair is done in the bun she frequently wore before her “Let it Go” moment. Anna’s wool like dress is green, with fine embroidery and gem stones adorning the bottom of the dress, along with a fitted satin bodice with real metal studs. Her hair is done in two giant braids that while well styled are honestly too large for the figure, but add a cute “cartoony” look. Both Anna and Elsa feature a opalescent skin tone that is off putting to some but does set these dolls apart from the cheaper plastic feel others have. Their hair is rooted with glittery strands that are not distracting and add yet another level of quality. Kristoff’s outfit is layered very well, showing the Norwegian inspired design of his coat, and comes complete with his mandolin and leather(esque) bag. He is wearing the medallion as given to him by Anna at the end of the movie, and has high quality boots with fur to finish his outfit. His hair is the same high quality that the other dolls have.

All of the dolls come in the familiar window packaging that allows one to view them on display without losing value, but if you want to open the boxes they all come with display stands and are fully poseable.

The Frozen release is sold out, save for some snowed in or less frequented Disney Store retail outlets, as most stores had more people in line than they had dolls, and the online store sold out within 30 minutes both in the US and UK.

Next in the doll lineup is a live-action movie inspired Cinderella, and for those not faint of heart, an LE 500 version that retails at $500. After that though, it’s anybodies guess on which dolls will be made. Some speculate that Frozen Fever dolls might be made for the new short opening with Cinderella on March 13th, but more likely to be made are Aladdin and Jasmine thanks to the Blu Ray release of Aladdin this fall, and perhaps a 5th anniversary Tangled doll (or two!).