Photo : Cindy Ord ( Getty Images )

Doughnuts. Beer. Dragons.



Are you still with us? Probably so, because who on this steadily decaying planet isn’t into some combination of those three things? Blake Dollive of Indianapolis appears to have cracked the code, and is opening a chill spot called Doughnuts & Dragons which will sell locally crafted beer and specialized doughnuts while offering some board and role-playing card games for people to enjoy.




And what did it take for the word to spread like wildfire? A “coming soon” sign and the excited tweet of a person who clearly knows a cool thing when they see it. Nearly 3000 retweets and 16,000-plus likes solidify that yes, this is a winning business plan:




“I didn’t even post anything about the business,” Dollive told the IndyStar.

“Yesterday is the first time I posted on Twitter. A friend from high school texted me and told me people were talking about it...and showed me the tweet.” Dollive would like to open Doughnuts & Dragons sometime before Gen Con, the largest tabletop gaming convention in North America. Should things fall into place in time, the internet is already providing the best word of mouth anyone could ask for.

So if you’d like to maintain the momentum of opening smart businesses for the easily entertained adult, can we suggest Wine & Wizards, for the drinker who likes to debate Harry Potter theory? Just putting that out there.