I feel like this one happened kinda fast. Soon we’ll arrive at a point where we can power our societies with the rise and fall of the heroes we create and destroy. If we’re going to continue in our effort to transform the Earth into a perpetual reality show, we’ve only begun to witness the grotesquerie. The effort to annihilate Ninja hasn’t been mounted with the same vigor as previous campaigns, they have instead mounted a sumptuous, nuanced narrative, possibly because sites have done everything possible to associate themselves with his rise.

Literally all Ninja has to do to make eight million dollars this year is not say the N-word. Look, I’m a fancy pants; I love to talk about context. I can perform rhetorical miracles with that shit. That word is cultural plutonium, full stop. You can’t touch it with your bare hands. It’s not his, and it doesn’t even matter why. Again: I know the arguments. Have them with yourself. But… where’s the upside? It’s not worth using; the handle is the blade.

Get your head on straight, man. Take it from someone who knows. There is a very fine line between example and exemplar, and I pray you never have the opportunity to discover it fully.

(CW)TB out.