Designing the Facebook Company Brand

A new brand system designed for clarity, inspired by people.

By Zach Stubenvoll, Sam Halle, Andrew Stirk and Luke Woods

Facebook started as a single app. Now, 15 years later, we offer a suite of products that help people connect to their friends and family, find communities and grow businesses. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

This is the next step in our effort to be clearer about the products and services from Facebook. The new company branding is designed to help us better represent the diversity of products we build, establish distinction from the Facebook app and communicate our purpose in the world.

Here is a look into the decisions we made to design our company brand.