Political strategist Corey Hogan has been hired as the government’s new managing director of the Public Affairs Bureau. He replaces Mark Wells, who announced last week that he was leaving after a year in the job. Mr. Wells previously served as director of communications with the Alberta Union of Provincial Employees, the province’s largest public sector union.

The two sentence biography included in today’s government press statement does not do Mr. Hogan justice.

Corey Hogan has more than a decade of experience in communications, advertising and engagement. Most recently he served as the Chief Strategy Officer at Northweather, a digital communications consultancy based in Calgary.

Known to political watchers most recently for his contribution to the popular The Strategists podcast, which released its final episode last week, Mr. Hogan was already a fixture in Alberta politics before the podcast was launched. He made a name for himself as an organizer for Stephane Dion during the 2006 federal Liberal leadership convention and later in provincial politics when he worked as the campaign manager for Calgary MLA Dave Taylor‘s 2009 leadership bid and executive director and campaign strategist for the provincial Liberal Party until after the 2012 election. Two years later he was a strategist for Alberta Party leader Greg Clark’s campaign during the 2014 Calgary-Elbow by-election.

He later worked for the global public relations firm Hill & Knowlton before founding a new company, Northweather.

Not always a backroom strategist, Mr. Hogan aspired for public office in 2009 when he ran, unsuccessfully, for the Liberal Party nomination ahead of the Calgary-Glenmore by-election. That campaign saw former Wildrose MLA Paul Hinman eke out a narrow win over Liberal Avalon Roberts, providing a spark that helped propel the then-fledgeling fringe party to Official Opposition in 2012.

He was spotted earlier this year attending the NDP’s convention in Calgary and was jokingly referred to as “the Orange apologist” by podcast co-contributors Zain Velji and Stephen Carter for his progressive views on The Strategists podcast.

I admit to being initially surprised when I heard that Mr. Hogan was hired for this role. This is not because I do not believe he is capable, I expect he is, but I half expected that the new managing director would be a former NDP staffer from Manitoba, Ontario or British Columbia, where many of this government’s top political talent hails from. Mr. Hogan is a smart political operator, comes from outside the traditional NDP establishment, and has experience in Alberta politics.

As a progressive Calgarian, he will bring a different perspective into the halls of government in Edmonton and a new focus on digital communications that past Public Affairs Bureau directors may not have had. He recently launched the Canada15 online campaign, which asked the question: why can’t the federal government bring in $15 national minimum wage in every province all across Canada?

Clear and strategic communications has been a source of weakness for Premier Rachel Notley‘s NDP since it formed government in 2015. Significant communications failures around issues such as changes to farm safety legislation and a court challenge to power purchase agreements have caused the government embarrassment and cost the NDP support in the polls.

Mr. Hogan is joining a government that must simultaneously climb a steep hill and fight an uphill battle if it wants to successfully convince Albertans to embrace and accept the long list of aggressive policy changes, including the NDP’s flagship Climate Leadership Plan.

The NDP have hired a smart and strategic political operator in Corey Hogan. Now they would do well to listen to his advice.