Rockpool Bar & Grill’s famed beef burger has amassed such a loyal following that it will star in a series of casual burger joints. The first 100-seat venue will open at World Square in October of this year.

Following the launch of this, Burger Project will open across Australia and eventually overseas. Neil Perry and his team are currently working out the menu, which alongside the burger to end all burgers, will offer house-made hot dogs, wings, chips, shakes, house-made sodas and ice-cream.

Before you roll your eyes at yet another addition to Sydney’s crowded American-style dining scene, there’s no doubt Burger Project will be executed with the same treatment that has earned Perry’s restaurants such respect, though in a more casual setting. “We’ve designed it so you’ll be able to dine in and relax with music and a drink, or simply grab a burger and eat it on the go,” says Perry. Designed by architect Grant Cheyne, who has been a long-time design advisor to Perry and has worked on all the Rockpool, Rockpool Bar & Grill and Spice Temple restaurants across Australia, Burger Project will feature a huge open kitchen, adding to the relaxed atmosphere.