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With the 2016 election a mere 11 months away, the political advertising season is in full swing. That means content screens from sea to shining sea will be home to more than their fair share of distortion, hysteria, and outright falsehoods for the foreseeable future. With that in mind, The Daily Show introduced a new segment last night to try to cut through all the noise—or at least call bullshit every once in a while.

For the debut edition, Trevor Noah invited Jessica Williams out to break down Ted Cruz's new immigration ad. But she started things off with an observation about political ads in general:

"A perfect ad holds up the great American traditions of reason and logic, and then says, 'Forget that shit, we're all gonna die.'"

From there they went to the Cruz spot, which features audio from one of his sanctimonious debate tirades over visuals of people clad in business attire struggling to cross what we're supposed to think is the Rio Grande. While Noah plays the credulous fool who's convinced by the ad, Williams proceeds to tear it—and Cruz—apart.

"This ad is periscoping us directly into Ted Cruz's brain. It's like the movie Inside Out, if that girl were super racist. Ads like this are just naked pandering to Republicans who fear immigrants, and to 18-to-25-year-olds who fear office attire."

After a quick bit about her entrepreneurial roommate, she digs into the ad's appeal to the unusual brand of economic populism that has sprung up on the right, and Cruz's rank hypocrisy.

"Let's break this down. Ted Cruz is claiming that if immigrants were taking away jobs from high-powered lawyers and journalists, then liberals would be as anti-immigrant as Ted Cruz ... If you want examples of immigrants who get jobs that Americans want, it's actually high-skilled immigrants from countries like China and India. And you know who supported bringing more of them in last year, in the last immigration bill? Ted Cruz."



"So then the ad does sound like propaganda," Noah responds.

That Cruz is also the son of an immigrant just puts the icing on the cake. This segment has come around just in time—it's going to get a whole lot of use over the next way-too-many months.

Jack Holmes Politics Editor Jack Holmes is the Politics Editor at Esquire, where he writes daily and edits the Politics Blog with Charles P Pierce.

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