Texas is still No. 1—financially, anyway. The Longhorns remain college football's most valuable team, according to an annual valuation of teams by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. (Auburn and Florida State, who play Monday for the national title, are Nos. 9 and 22.) In other words, Charlie Strong—whom Texas named as its coach Sunday—just got handed the keys to a very pricey car.

Write to Darren Everson at darren.everson@wsj.com

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