Organic farmers will get a brief turn in the Super Bowl spotlight Sunday in a commercial that urges beer drinkers to buy more six-packs to help fund efforts to increase the number of certified organic acres in the United States.

The “6 For 6 Pack” ad tells suds lovers a share of money spent on a six-pack of Anheuser-Busch’s Michelob Ultra Pure Gold can help a farmer and convert six square feet of conventional cropland into six square feet of organic land. Michelob Ultra Pure Gold sports a Department of Agriculture certified organic seal.

The 60-second ad focuses on grain farmers, which includes those who grow the barley used in the organic brew. The acres that produce certified organic fruits, vegetables, grains and feed constitute less than 1 percent of the nearly 915 million acres of U.S. farmland.

The USDA organic seal on food and ingredients can put a few more dollars in a farmer’s pocket if the grower can make it through the three-year period required to transition land used to raise crops with pesticides and synthetic fertilizers to acres that can be certified organic.