Vulcans do not smoke, ever. CBS is about to oppose an attempt to register the VULCAN trademark used in association with an e-cigarette brand.

Vulcan is synonymous with Star Trek and of course the race of Spock. Known for their pointy ears, superior intellect and lack of emotion (just like Sheldon from The Big Bang Theory) the name has been used by Paramount and in association with many different movies and merchandise over the years. CBS Studios, Inc. is the owner of several Star Trek related registered trademarks including the cool refreshing VULCAN ALE used in association with, get this, beer. Known as “a logical choice for a palate pleasing libation;” Vulcan Ale is an authorized product from CBS and CBS owns the registered trademark.

In December, the Trademark Office published for opposition two trademarks, one a word mark and one a logo, both called VULCAN. The applications were filed by an individual for marks b eing used in association with electronic cigarettes. Vulcan RDA is the name of a brand of rebuildable atomizer used with e-cigs. Interesting that the brand did not try to register the VULCAN RDA mark but only Vulcan. It should be noted that the name, Vulcan, is common and from Roman mythology and used by other products such a refrigerators so I’m sure the e-cig brand was hoping to get this one by without any problems. Well, CBS seems to think otherwise.

CBS has requested and been granted an extension of time, the precursor to opposing trademark registrations, to respond to the two applications. CBS will likely argue that its VULCAN ALE is confusingly similar to VULCAN e-cigs because we all know how drinking and smoking go together like peas and carrots or J.J. Abrams and lens flare. No April Fools, because we know Vulcans don’t joke, CBS’s opposition to the trademark applications is due on April 1. CBS hopes the Vulcan e-cigs marks will neither live long nor prosper.