Pirate Bay founder and former spokesperson Peter Sunde believes that piracy will decrease over time. However, people won't be better off when online media distribution is in the hands of the powerful few. “Netflix, Spotify etc are not a solution, but a loss," he says.

Ten years ago the Internet was an entirely different place. Piracy was rampant, as it is today, but the people behind the largest torrent sites were more vocal then.

There was a battle going on for the right to freely share content online. This was very much a necessity at the time, as legal options were scarce, but for many it was also an idealistic battle.

As the spokesperson of The Pirate Bay, Peter Sunde was one of the leading voices at the time. He believed, and still does, that people should be able to share anything without restrictions. Period.

For Peter and three others associated with The Pirate Bay, this eventually resulted in jail sentences. They were not the only ones to feel the consequences. Over the past decade, dozens of torrent sites were shut down under legal pressure, forcing those operators that remain to go into hiding.

Today, ten years after we spoke to Peter about the future of torrent sites and file-sharing, we reach out to him again. A lot has changed, but how does The Pirate Bay’s co-founder look at things now?

“On the personal side, all is great, and I’m working on a TV-series about activism that will air next year. On top of that of course working on Njalla, Ipredator and other known projects,” Peter says.

“In general, I think that projects for me are still about the same thing as a decade ago, but just trying different approaches!”

While Peter stays true to his activist roots, fighting for privacy and freedom on the Internet, his outlook is not as positive as it once was.

He is proud that The Pirate Bay never caved and that they fought their cases to the end. The moral struggle was won, but he also realizes that the greater battle was lost.

“I’m proud and happy to be able to look myself in the mirror every morning with a feeling of doing right. A lot of corrupt people involved in our cases probably feel quite shitty. Well, if they have feelings,” Peter says.

The Pirate Bay’s former spokesperson doesn’t have any regrets really. The one thing that comes to mind, when we ask about things that he would have done differently, is to tell fellow Pirate Bay founder Anakata to encrypt his hard drive.

Brokep (Peter) and Anakata (Gottfrid)



Looking at the current media climate, Peter doesn’t think we are better off. On the contrary. While it might be easier in some counties to access content legally online, this also means that control is now firmly in the hands of a few major companies.

The Pirate Bay and others always encouraged free sharing for creators and consumers. This certainly hasn’t improved. Instead, media today is contained in large centralized silos.

“I’m surprised that people are so short-sighted. The ‘solution’ to file sharing was never centralizing content control back to a few entities – that was the struggle we were fighting for.

“Netflix, Spotify etc are not a solution but a loss. And it surprises me that the pirate movement is not trying to talk more about that,” he adds.

The Netflixes and Spotifies of this world are often portrayed as a solution to piracy. However, Peter sees things differently. He believes that these services put more control in the hands of powerful companies.

“The same companies we fought own these platforms. Either they own the shares in the companies, or they have deals with them which makes it impossible for these companies to not follow their rules.

“Artists can’t choose to be or not to be on Spotify in reality, because there’s nothing else in the end. If Spotify doesn’t follow the rules from these companies, they are fucked as well. The dependence is higher than ever.”

The first wave of mass Internet piracy well over a decade ago was a wake-up call to the entertainment industry. The immense popularity of torrent sites showed that people demanded something they weren’t offering.

In a way, these early pirate sites are the reason why Netflix and Spotify were able to do what they do. Literally, in the case of Spotify, which used pirated music to get the service going.

Peter doesn’t see them as the answer though. The only solution in his book is to redefine and legalize piracy.

“The solution to piracy is to re-define piracy. Make things available to everyone, without that being a crime,” Peter says.

In this regard, not much has changed in ten years. However, having witnessed this battle closer than anyone else, he also realizes that the winners are likely on the other end.

Piracy will decrease over time, but not the way Peter hopes it will.

“I think we’ll have less piracy because of the problems we see today. With net neutrality being infringed upon and more laws against individual liberties and access to culture, instead of actually benefiting people.

“The media industry will be happy to know that their lobbying efforts and bribes are paying off,” he concludes.

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This is the second and final post in our torrent pioneers series. The first interview with isoHunt founder Gary Fung is available here.