I noted that New York Times is reducing the number of articles available to non-subscribers to 10 per month (from 20). An 11th article is supposed to result in hitting the paywall. But anyone who downloads the free Google Chrome browser can just right-click to open an article in “incognito” mode. Given that an unlimited number of articles are available for free simply by choosing incognito mode in the popular Chrome browser, why are 450,000 people paying them $250 per year (source)? Do subscribers (I’m not one of them) see fewer ads? Fewer interstitial ads? Or is it just that they want to support the newspaper?