A MELBOURNE bar owner has “unreservedly apologised” after pub goers took offence at an apparently homophobic sign.

A menu board at Handsome Steve’s House of Refreshment, in Fitzroy, listed items such as “Lemonade of honour”, “Whine”, “Geelong premiership years” as well as “No poofter drinks”, reported the Herald Sun.

The bar’s Facebook page has been bombarded by angry comments after a group of customers complained about the sign hanging in the bar on Saturday night.

“Homophobia is alive and well in this business. Time for management to grow up,” wrote Nic Gwynne.

“It's not edgy or cool to bring back being a homophobic bro. It's f**king boring. Try harder next time,” Taylor Di Pasquale added.

Owner Steve Miller said the sign had been up for seven years, was not meant to cause offence and people, including gay customers, found it hilarious.

“If I’ve given offence to anybody, I unconditionally apologise. I unreservedly apologise,” Mr Miller told the Herald Sun.

Convener of the Gay and Lesbian Rights Lobby, Justin Koonin, told news.com.au if it was a joke, it was in very poor taste.

“What seems funny to one person can be most hurtful to another. It is important to think about the impact language can have on those who are most vulnerable.”

Koonin said taking down the sign was the right thing to do.