Charlotte Stirling-Reed, a registered nutritionist and media expert with the Nutrition Society, urges consumers to avoid packaged food when possible or else read nutrition labels carefully – not the front of packets – before buying. “Most food packages are misleading. As consumers, we often want to believe that if something is making a health claim or even that its images denote health, it’s going to be good for us,” she says. “It's hard to understand that some of these 'healthy options' are nothing but very clever marketing. It's so important to look beyond the front of packet and check out what's actually in the ingredients list before making the final decision.”