Frndly TV, the family friendly, live and on-demand streaming service, officially launched today. Frndly had a soft launch a few weeks ago but today they are officially launching as a new live TV streaming service.

Subscriptions to Frndly TV, starting at $5.99, offer live and on-demand content, a linear TV guide, unlimited DVR storage, and more.

The core subscription costs $5.99/month. With the core subscription, viewers will get the ability to view content in standard definition and on one device at a time, plus access to the “Look Back” feature, allowing viewers to go back 72 hours in the guide, start a live show over from the beginning or access more than 1,000 titles on-demand.

For $7.99/month, viewers will get access to high definition content, the ability to watch on two devices simultaneously and unlimited Cloud DVR that stores your favorite shows for up to 30 days – plus look back and on-demand access, similar to the core service.

And for $9.99/month, viewers will get everything previously mentioned plus the ability to stream on four devices simultaneously and unlimited Cloud DVR that stores all recordings for 90 days.

“While more live streaming services have become available over the last few years, none of them focus on the American family the way Frndly TV does,” said Bassil El-Khatib, CEO, Frndly TV. “We’ve heard many times from consumers that they wanted a more affordable TV service with the channels they can actually watch together as a family.”

At launch, Frndly TV includes 12 channels. The lineup will expand to 20 channels over the next year.

These are the 12 channels available now:

Hallmark Channel

Game Show Network

The Weather Channel

Outdoor Channel

Hallmark Movies & Mysteries

Hallmark Drama

PixL

Light TV

BabyFirst TV

QVC

Sportsman Channel

World Fishing Network.

“Our channel lineup was hand-selected to meet the needs of our target audience, the American family,” said El-Khatib. “Whether a viewer wants to watch a movie, relax with some entertainment-focused content, or dive into some adventure driven stories, we have them covered with Frndly TV – at an even friendlier price at $5.99 per month.”

“We are excited to be a part of America’s first-ever family friendly streaming service,” said Byron Allen, Founder/Chairman/CEO of Entertainment Studios. “Frndly TV’s addition of The Weather Channel is a strategic opportunity to continue to grow our reach and audiences across the OTT landscape wherever they consume content.”

Frndly TV is currently available on Roku, Amazon, and Chromecast, or on-the-go with iOS and Android. Apple TV will also be available by the end of the year.

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