Rituel de Fille is committed to creating intentional, purposeful products for expressing your own power. This year has drawn us to talking with you about many issues far outside of the usual realm of makeup, but has also brought into sharp focus that beauty itself is politically significant.

These are momentous times, and as a small team working to put meaningful things into the world, we feel called to be of service to a broader social good in every way we can. The 2020 election will have incalculable long-term effects on our communities and our country, and we believe it is essential to use all of our focus to help shape the course of history for the better.

Protest and direct action are essential parts of creating change, and your vote builds the foundation. Voting is not the end of civic engagement, but it is the essential first step to claiming your own power in a democracy. And together, we can express great strength.

With this campaign, we have two ambitious intentions:

1) To reach 100% voter turnout among customers and followers who are legally eligible to vote in the United States.

2) To help make voting possible for individuals and communities who face unequal challenges in making their voice heard, either due to undemocratic voter suppression or economic hardship.

HOW WILL WE DO THIS?

We have created an absolutely stunning new limited-edition color: The Dream Metamorphic Highlighter. It is an astonishingly beautiful infrared shift, a true power color to wear to the polls—or while dropping your mail-in ballot.

This is the most exclusive shade we have ever created: The Dream is locked within a special section of our site, and the secret password will only be revealed to registered voters.*

We will donate 100% of net profits from The Dream Metamorphic Highlighter to organizations doing remarkable work to support voting rights.

LEARN MORE ABOUT HEX THE VOTE >

*Not eligible to vote in the United States? Our goal with Hex the Vote is to encourage and support democratic participation, not to leave anyone out due to circumstances outside of their control. If you are not eligible to vote in the United States due to reasons such as residency, immigration status, felony disenfranchisement, or age, please email us at vote@ritueldefille.com.