In terms of price, the 65-inch 750D has an MSRP of $2,300, although it's price is actually listed at $1,500 on Sony's website. The high-end 930D we saw at CES has a listed price of $2,800 (along with better backlighting, Sony's Triluminos display tech and the usual extras), so it's quite a bit cheaper. On the other hand, Vizio's midrange 65-inch M-Series 4K TV also costs $1,500 and comes with an Android tablet remote and support for Dolby Vision HDR instead of HDR-10 (yes, there's another standards skirmish going on), and it's available right now -- so choose wisely. The Sony TVs are ready for pre-order now, with plans to go on sale through Amazon, Best Buy and other retailers in July.

Models and Prices XBR-49X800D, 49" class (48.5″ diag) , $1,499.99 MSRP (Listed price: $750)

XBR-43X800D, 43" class (42.5″ diag), $1,299.99 MSRP (Listed price: $900)

XBR-65X750D, 65" class (64.5″ diag), $2,299.99 MSRP (Listed price: $1,500)

XBR-55X700D, 55" class (54.6″ diag), $1,499.99 MSRP (Listed price: $900)

XBR-49X700D, 49" class (48.5″ diag), $999.99 MSRP (Listed price: $800)