As the marketing world changes, are marketers acquiring the skills they need to succeed? Using LinkedIn data, HubSpot and LinkedIn examined what marketing skills are in demand.

Here are some of the key findings you’ll uncover by downloading The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs:

SEO/SEM is the top marketing skill desired by employers.

The CMO, brand ambassador, and digital marketing manager job titles are growing more popular.

As marketing grows more complex, skill certifications (from companies such as Google and HubSpot) will grow more important.







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