However, have you recently received an email from Google titled – “Fix mobility usability issue found on [Your Website]“? If your web pages are falling foul of Google’s new mobile requirements you may well have received a message like this one:

If you have received this email notification then the writing is on the wall and the clock is ticking. Ignore this warning and you will be sure to see your presence in the mobile search results evaporate between April 21st and April 28th 2015.

Action:

First: Log in to your Google Webmaster Tools and navigate to > Search Traffic > Mobile Usability and assess the potential damage and act now!

Second: Keep reading this post and be sure to share it and unlock the informative checklist and case study below.

The important aspect to this seismic algorithm update is: are your webpages mobile friendly or not? There is no grey area, the answer is either yes or no, assessed on a page by page basis.

If you presently reside in the ‘nots’ then time is running out for you I’m afraid. Starting on Tuesday 21st April 2015 your website will lose ranking position in the mobile search results on a page by page basis according to Google. For most of the photographers that are members here at Togwire this would be a potential traffic drop in range of 20-35% if they were not mobile ready! :)

Google has clarified the Mobile-Friendly Ranking Algorithm update will roll out over a week and be a yes/no responsive decision on a page by page basis. So how can you find out if your website is ready to jump through the next Google hoop of unconditional obligation?

To find more about Google’s Mobile-Friendly Ranking Algorithm and exactly how to check and validate the mobile status of your website and webpages please share this post!