Sara Stanley Urquhart was the founding director of Altitude Summit, the premiere conference for creative entrepreneurs, stylish social media influencers, and design bloggers. Past speakers at the conference include Martha Stewart, Ben Silbermann (Pinterest founder), Jessica Alba, Jordan Ferney (Oh Happy Day!), Liz Stanley (Say Yes), and Heather Armstrong (Dooce).

Sara created this successful business as a means to generate income when her husband, Stephen H. Urquhart, decided to run for the Utah State Legislature.

In this two-part interview, Sara discusses:

Part 1: How she created Altitude Summit as a stay-at-home mom with four children. She also discusses the design blogging industry as a whole.

Part 2: Her Mormon faith transition.

Additional Bio Info: Sara runs an eponymous consulting business. She sits on the Salt Lake City Planning Commission and board of directors for the Women’s Resource Center at the University of Utah. She is the founding board president of the St. George Family Support Center (2007-09). She was a member and board chair of the St. George Art Around the Corner Foundation (1998-2009). Sara has her bachelor’s degree from Brigham Young University and her Masters of Emergency Planning from Jacksonville State University. Sara and Stephen have four children.

Part 1:

Part 2: