A petition has been launched to keep the name of a street called Bell End intact after residents living on the road set up a campaign to get it changed.

Residents of Bell End in Rowley Regis launched a petition to have the name changed to the less-amusing Bell Road after they claimed Bell End had left their house prices deflated and their families a “laughing stock”.

But locals have now hit back saying that the original name should remain and changing it would be "deeply offensive".

The new petition, started by Linda George, said that the name was “historic” and should be left alone.

The campaign has been launched on the change.org website, stating: “Bell End is an historic name in Rowley Regis. Believed to be named after a mine in the locality.

“My Great Uncle's family lived and kept a shop there, long after his death in WW1.

“Moving forward to today, none of the residents and locals and those that have long standing family connections, that are known to me want this pointless change and in fact find the suggestion that it should be changed, deeply offensive.”

Residents had also previously claimed that the name of the street was causing their children to be bullied at school, something which Ms George also addressed on the site.