When you have passed Kåsa beach and Subbe lighthouse, athletic people in dry suits, surfboards, and a sweeping stretch of golden sand will let you know that you’ve reached the end of the promenade. Since it’s one of northern Europe’s best wind and kite surfing beaches, Apelviken is actually a rousing area not just during summer. When the surf’s up, rent your wet suit (you’re in Sweden, so yes, you will need this all year round) and board of choice (wave surfing and stand-up paddleboarding are also available in addition to kite and wind surfing) at Surfers Center, Surfskolan, or FahlenSurf and hit the waves.

Where to EatFuel up with fresh stone-oven baked sourdough bread at the picturesque bakery Kustbageriet. Revel in organic baguettes, brioche, breakfast rolls, and other breads filled with parmesan, nuts, dried fruit, and much more. Those with a sweet tooth will feel at home here, too, since its homemade biscuits, croissants, and cinnamon buns are known to be outstanding. Don’t forget to take a peek at the bakery’s own range of muesli, cookies, and marmalades before you leave. Lunch should be ordered at Hattaviken, an astounding restaurant located right by the water on the peninsula Getterön, offering Scandinavian cuisine including Swedish specialties such as meatballs, herring, and lingonberries. A Swedish touch can also be seen in the minimalistic and wooden interior, which is inspired by the Scandinavian nature, style, and products.

A lunch alternative can be found at Hamnpaviljongen, rumored to be serving Varberg’s best burgers (try its appetizing Truffle Deluxe). For a bit more of an upscale and unique dinner option, try stylish Hus 13 at Varberg’s Fortress, offering a four-course menu, à la carte, and wine tasting. Relish in local delicacies and an attractive ambiance.

Although roaring waves and gusts of wind might be what make Apelviken appealing to most people, the beach is also worth a visit for those who prefer turf over surf, thanks to its many restaurants, and especially the barbecue restaurant John’s Place. Perched right on the beach since the ’70s, this pearl of a place focuses on grilled seasonal food. Although the meat here is superb, there are vegan, vegetarian, and seafood options as well, such as tuna, hummer, and a pea and mint “steak.” If you can’t get enough during dinner, luckily, there’s a little shop there, selling spices and herb mixes, linen cloths, and lovely soaps, so you can bring some of John’s Place back to your own. Brittas is another popular relaxed gem on the beach, serving burgers, wood-fire oven sourdough pizzas, and a famous sangria.