CEO Dan In Conversation With Morpheus.Network’s IOT Advisor Sebastian Spitzer Morpheus.Network Follow Jan 17 · 3 min read

In the latest video, CEO Dan Weinberger introduces the community to one of the platform’s advisors, Sebastian Spitzer. In this introductory interview, CEO Dan dove into Sebastian’s experience in helping people understand the ins and outs of the supply chain industry, why it matters, and how digitization and artificial intelligence can help improve it further.

Sebastian has years of experience working in Innovation Management and Marketing for different industries and portrays amazing knowledge in the mobility space and digital innovation. He has formerly worked with several reputed engineering firms like Rehau. He is now a part of the innovation team at Schaeffler Group in Germany and is also on the advisory board of Morpheus.Network. Sebastian’s role with Morpheus.Network is to help challenge and articulate Morpheus.Network’s value proposition for companies and transpire creative solutions to connect with the system and utilize the middleware in the best way possible.

Discussing why supply chains matter, he proposes that supply chain is one of the key margin drivers and remaining optimization area for any business seeking to increase efficiency, reduce cost, and drive value towards customers. Digitization plays a major role as companies ought to be where the customer base is, and that is more and more in the digital environment. While production processes already tend to be highly automated and digitized in most industries, there are often missing links between the internal and external value chain. One of the main reasons for that gap is limited connectivity between data silos, which can be tackled with the help of a middleware solution.

Sebastian suggests that IoT and emerging technologies play a major role in any industry as they help to transmit and structure data to attain meaningful business information. He clarified with an interesting example explaining that blockchain technology (DLT) and AI or machine learning form an interconnected triangular system, which if combined correctly unleashes the full potential of these technologies and can bring true benefits and efficiency gains in the next coming years.

On being asked about why he is working with Morpheus.Network, Sebastian said that he is fascinated by the platform’s middleware approach. He explained that when he looked into blockchain or distributor ledger space from a company point of view, he found that most DLT supply chain solutions have tried to rebuild another silo with their own networks.

In return, this would force all involved actors of a supply chain process to use the same token, network and technology. Due to various legacy and backend systems already in place, that scenario is unlikely due to involved costs of changing operating IT architecture. Replacement of existing infrastructure is avoided at all costs if not vitally important. Hence, there remains a missing link between the data silos, and the key is seamless integration into existing IT architecture.

Morpheus.Network resolves that gap by proposing a middleware approach. As an open middleware solution, it digitizes each layer of a supply chain, including the handovers and interface points. The platform streamlines and effectively connects three fundamental layers of supply chain — the physical layer with the movement of goods, the compliance layer with the documentation and custom forms, and finally, the payment layer. It thus enables businesses to leverage blockchain technology without having to enforce certain blockchain environments into their system. Companies simply pick out what they need and the Morpheus.Network platform will identify what resembles best to their existing business architecture and allow for a seamless integration. The Morpheus.Network platform employs a modular approach to rebuild business process workflows to digitize, automate and optimize supply chains.

For any queries related to Morpheus.Network or to connect with CEO Dan or Sebastian, you can drop an email at dan@morpheus.network