QUESTION HELP:



Questions 1 through 11 are multiple choice, choose one answer for each of these questions.



Questions 12 through 16 are slider based. For each answer move the slider from 0 - 10.

1. What is your age? * This question is required. Under 16

17 - 18

19 -21

22 - 26

27 - 35

36 - 45

46 - 50

51 +

2. What is your gender? * This question is required. Male

Female

3. What occupational level do you work under? * This question is required. Managerial, administrative or professional

Intermediate managerial, administrative or professional

Supervisory or clerical, junior managerial, administrative or professional

Skilled manual workers

Semi and unskilled manual workers

State pensioners or widows (no other earner), casual or lowest grade workers

Unemployed

4. Which of the following best describes your current area of occupation? * This question is required. Accounting / Finance / Banking

Administration / Clerical / Reception

Advertisement / PR

Architecture / Design

Arts/Leisure / Entertainment

Beauty / Fashion

Buying / Purchasing

Construction

Consulting

Customer Service

Distribution

Education

Health Care (Physical & Mental)

Human resources management

Management (Senior / Corporate)

News / Information

Operations / Logistics

Planning (Meeting, Events, etc.)

Production

Real Estate

Research

Restaurant / Food service

Sales / Marketing

Science / Technology / Programming

Social service

Student

Homemaker

Unemployed

Retired

Other - Write In Please enter an 'other' value for this selection.

5. What is your most frequent leisure activity? * This question is required. Watching television

Sports

Video Games

Listening to music

Clubbing

Reading

Cinema

Playing an instrument

Arts and Crafts

Exercise

Surfing the web

Family outings

Dance

Mountain Hiking

Other - Write In Please enter an 'other' value for this selection.

6. What age did you first play video games? * This question is required. 0 - 5

6 - 10

11 - 15

16 - 20

21 - 25

26 +

7. Do you own a console and/or PC/Mac? * This question is required. Console

PC

Mac

All

None of the above

8. Which Gaming platform do you use the most? * This question is required. PC

Xbox Consoles

PlayStation Consoles

Nintendo Consoles

Handheld consoles

Retro Console

Mobile Phones

Smart phones

Mac

Other - Write In Please enter an 'other' value for this selection.

9. In the past 7 days, roughly how many hours have you spent playing video games (e.g. gaming consoles, mobile phones, computers, etc.)? * This question is required. None

1 – 3

4 – 6

7 – 10

11 – 14

15 – 19

20 – 24

25 – 30

31+

10. What age rating video games do you most often play? * This question is required. 3+

7+

12+

16+

18+

11. What is the average price you spend per game? * This question is required. £0 - £5

£6 - £10

£11 - £15

£16 - £20

£21 - £25

£26 - £30

£31 - £35

£36 - £40

£41 - £45

£46 - £50

£51+

PART 2



This Part of the survey uses sliders. The sliders cover 0 - 10.



0 represents least important and 10 represents most important.



Move the slider for each answer to represent your view. Answers can have the same importance.

12. What are the main reasons you want to play a game? * This question is required. Gameplay Creative Story Art/aesthetics Overcome challenges Music and sound Discussion point Distraction Gain achievements Escapism Discovery/Exploration Creativity Craftmanship Context

13. What locations appeal to you the most when playing a game? * This question is required. Underwater Desert Islands Forest City Jungle Space Mountains Futuristic World Arctic Historical

14. What aspect would you most like to see within an underwater game? * This question is required. Quests Multiple Endings Fear factor Survival Craftmanship Procedural generation Mystery Combat Discovery Strong story

15. Who or what influences your opinion on whether to buy a game? * This question is required. Friends Magazines Social Media Reviews Special offers/promotions Trailers Posters Campaigns Games convention Gameplay