HIGHLAND PARK — A trio of new businesses will be landing on Figueroa Street, including a wine shop from Silver Lake and a pizza restaurant, as Highland Park’s main street continues to attract new upscale stores and restaurants.

The new owners of the one-story building near Avenue 60 are also the tenants, including chef Matthew Poley of Heirloom-LA and Randy Clement of Silverlake Wine. They will share the block with La Cuevita Bar, Kitchen Mouse and Highland Park Liquors, better known for its “Coldest Beer In Town” sign.

The 1,070 square-foot wine shop will accommodate 32 patrons. The two other businesses include a 60-seat restaurant with outdoor seating and a 3,120 square-foot restaurant that will accommodate 108 patrons. That’s 250 patrons for all the businesses combined. There were plans to bring along a coffee store into the mix, but at the moment no one chain is attached to the project. After consulting with local groups, the owners promised to exclude live music or dancing as part of a set of other conditions.

Poley and Clement were on hand at a recent Highland Park Neighborhood Council meeting, where they took questions from concerned citizens. They showed an enthusiasm toward the Highland Park neighborhood and promised to do as much outreach with the local schools in the area if asked. Poley is the creator of the lasagna cupcake and co-owner of Heirloom-LA catering company. Clement’s family owns Silverlake Wine, and he also co-owns the Pasadena wine shop Everson Royce.

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“We’re excited about the idea,” said Clement at the neighborhood council meeting. “We’re now both the owners and the clients, so we want to show that enthusiasm to the people,”

Nathan Solis is a Highland Park resident who writes about and photographs the L.A. music scene. You can find more of Solis’ stories, reviews and photos at Avenue Meander.