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Shoppers were confronted with this eye-catching masked protest in the centre of Cheltenham this lunchtime.

A group of demonstrators donned Guy Fawkes as they maintained a silent vigil in the High Street.

The campaigners – wearing Guy Fawkes masks made famous in the V for Vendetta film – formed a silent square outside Marks & Spencer in the High Street - dubbed the Cube of Truth.

They were carrying lap-tops that were showing images of animal slaughter.

The group are part of Anonymous for the Voiceless, or AV, who take to the streets to protest about animal rights.

AV began in Melbourne, Australia, last year and says its headquarters are in Thailand, and there are reported to be ‘chapters’ around the world, including in Gloucestershire.

It’s website says: "Anonymous for the Voiceless is an animal rights organisation that specialises in street activism.

"Over 843 demonstrations, we have convinced at least 26,920 bystanders to take the needless violence in their diets and lifestyles seriously."

V for Vendetta was a graphic novel by Alan Moore, who also wrote Watchmen, about a post-war Britain that has a fascist government and is a police state.