UPDATE: June 22, 2017, 8:32 a.m. EDT This story has been updated to add statements from Virgin Mobile's spokesperson and clarify some aspects of the new offer.

Virgin Mobile USA has taken iPhone fever to the next level.

Sir Richard Branson broke the news that Virgin Mobile will become the first iPhone-only mobile carrier. Virgin's services will be available for purchase in Apple Stores, and the carrier's online store will offer new and "pre-loved" iPhones at significantly lower prices than you'll find elsewhere.

The new iPhone-only network is hitting the market with a bold promotion: the new Inner Circle plan will offer those who buy an iPhone from Apple or Virgin six months of unlimited everything — talk, text, and data — for $1. Enrollees who pull the trigger between the plan's launch on June 27 and July 31 will get an entire year of unlimited service for the same price.

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By making the shift to iPhone-only service, Virgin is clearly counting on Apple's popularity, abandoning Android devices entirely. Apple SVP of worldwide marketing Phil Schiller called Virgin Mobile's deal "competitive and compelling," in the press release — but he definitely wasn't talking about how it might affect Apple.

Virgin Mobile USA Director, Communications Justin Scott told us in an email that over time, the carrier will begin to phase out all Android devices, but current Virgin customers will continue to receive support. Virgin's retailer-based Data Love plans will continue to sell Androids for a time, but they'll eventually shift to the Inner Circle plan as well.

Outside of the cheap wireless coverage, the biggest news here is the cheap iPhone prices from Virgin. The carrier will sell the SE starting at $279 for the 32GB version, a steep discount from Apple's $399 cost.

Virgin Mobile's network will start to "deprioritize" service for the highest data users after exceeding 23GB of data in a month on congested sectors, like some of the other "unlimited" plans that have dropped this year. Streaming video is capped at 480p, and music at 500 kilobits per second.

To sweeten the deal even more, Inner Circle members will have access to a slew of perks from other Virgin brands, including a round-trip companion ticket (read: buy one-get-one) to the UK from Virgin Atlantic and a free one night stay in a Virgin Hotel (after paying for two nights, that is). If you're looking for some modest perks for your upcoming UK excursion, this is apparently the plan for you.

Once the bonkers $1 period is through, the plan will cost $50 a month for unlimited service — but if you upgrade to a new iPhone, you'll be eligible for another six months for $1.