At Atmel, we’ve known for a while now that embedded computing is the future, but it’s nice to see the mainstream media catching on!

ABC recently made it down to Maker Faire in San Mateo, where the crew spent a significant amount of time hanging out at the Atmel booth, talking Internet of Things and, of course, Arduino.

The ABC video even features our very own engineering rockstar, Bob Martin, who spent most of Maker Faire Hexbug hacking.

“There are billions of these parts out there now, it’s in everything,” said Martin.

CEO of Faraday Bicycles, Adam Vollmer also got some ABC airtime to explain the power behind the peddles.

“We got an ambient light sensor that looks at how bright it is, and turns the light on automatically, we’re going to have bluetooth, so it will talk to your phone, it will track where your bike is, how far you’ve ridden, you can adjust the pedal assist,” he explained.

ABC even managed to catch up with Arduino Co-Founder, Massimo Banzi to get his opinion on the open source board revolution.

“I see all this amazing stuff that people are doing, and I am constantly still finding moments where I go, wow,” Banzi said.

You can see more of ABC’s Maker Faire coverage here.