In the next series of posts I would like to present you more economic view on issuing of coins and what possibilities it gives to individual. But everything starts with commodification.

The driving force of capitalism is commodification; every action on the market should be a commercial action. An individual’s life is driven by the commodification of the potential and real market values, reached by the individual on the free market. An individual represents the human capital through which capital multiplies. A capitalist country gives freedom to the capital to which an individual is subordinated. In the desire for profit maximization, capital commodifies the resources of an individual in a legal as well as illegal way. With neoliberalism, the process of commodification has increased further, an individual is wholly materialized and introduced into commercial relations.

The commodification is the driving force of the spectacle that creates alienated individuals. By doing this, it completely redefines the modern society in which any possibility of escape from the existing system is excluded. We are witnessing a society of spectacle, which through the spectacular biopower directs the individuals’ bodies in the function of capital. On the basis of my own concept of transformation of an individual into a tokenized individual (initial coin offering of individual), I will indicate the possibility for a further individual’s commodification and potential enormous growth of tokenization, which would lead to the ultimate level, transforming of individual to security and so completely levelling with other economic subjects, which purpose is creating profit.