I had very little time to spend on creating a BATMAN inspired logo for my friends series of fitness videos, called ‘training to be BATMAN’.

I was already swamped with ‘paid’ work but that didn't matter to much to him.

In a blind panic I pulled up the awesome renditions & evolution of the BM symbol from down the years and it literally just hit me. Focusing on the yellow-negative space of the symbol almost looked like a dude flexing his biceps.. BATMAN flexing his biceps! I literally did one sketch, took it into illustrator and a few hours later it was there.

I think thats the fastest, successful – idea to execution Ive ever done.