UK superstar YUNGBLUD has just dropped his latest single ‘Loner’ and it’s one of his best yet. ‘Loner’ is a fuzz-drenched slice of alt-pop heaven. The accompanying video takes on a journey to YUNGBLUD’s hometown of Doncaster. It’s cheeky, effervescent and recalls the early videos of Madness or Blur. YUNGBLUD’s energy is simply infectious.

On a feature published on AltPress he has explained:

“I’ve loved doing videos that have been stylized, character-filled and really intense, metaphorical and artistic. I just wanted this one to be grit, roots—me and nothing else. At the end of that three minutes, you know exactly who I am as a person and not as an artist or character.”

“I wanted to portray I’ve gone across the world and met so many people and had so many experiences, but I want people to look at it and remember I’m just a 21-year-old young person from the north of England who’s been put in a position by a fanbase and by people, and I’ll never forget. Once I forget that I’m in really dangerous territory. I needed that as a reminder almost to myself as well as my audience.”

Check out the video below.

Watch: YUNGBLUD – Loner

Whilst you’re here, why don’t you check out our photo gallery from when YUNGBLUD tore up the Oxford Art Factory?