A lobster caught in Canada with a Pepsi logo imprinted on its claw is drawing attention to the harmful impact rubbish can have on the ocean, conservationists say.

The branded crustacean was trapped by a fishing crew off the Canadian island of Grand Manan, New Brunswick, on 21 November.

Karissa Landstrand told CBC she was banding and loading lobsters into a crate for transportation to a buyer when she spotted the instantly recognisable red and blue logo of the fizzy drink.

“I can't say how he got it on,” Ms Lindstrand, who posted the image on Facebook, said. “It seemed more like a tattoo or a drawing on the lobster rather than something growing into it.”

She told Canadian media it appeared as if the logo was “tattooed on the lobster’s claw”, causing a debate among the crew working on the boat, however she could not explain how it got there.

“They believe that maybe there was a can in the bottom of the ocean and when [the lobster] was growing, it grew around the can,” said Ms Lindstrand, who has been lobster fishing for four years.

Another speculated that cardboard Pepsi packaging may have been stuck on its claw for years, with Ms Landstrand adding it could be scraped off but was not paper.