I give credit to @sprint for swinging the bat when they do – but #allin is a swing and a miss, guys!! #sprintlikehell http://t.co/qDxDoK3BY9 — John Legere (@JohnLegere) July 2, 2015

The mobile war for America's hearts, minds and wallets has become increasingly savage in the last few years. AT&T and Verizon often throw gentle shade at each other in commercials, but the third-placed Sprint and fourth-placed T-Mobile are more nakedly hostile. Legere himself has offered many an inappropriate comment about his rivals, and once said "the fuckers hate you" when describing the attitudes of the top two toward their customers.

@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carriers together. Your cheap misleading lease — MarceloClaure (@marceloclaure) July 2, 2015 @JohnLegere imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it's not true. You tell — MarceloClaure (@marceloclaure) July 2, 2015 @JohnLegere them they can upgrade up to 3x but you don't tell them the price goes up to 27 dollars when they do. You say one thing — MarceloClaure (@marceloclaure) July 2, 2015 @JohnLegere but behave completely different. It's all a fake show. So its really #Tmobilelikehell — MarceloClaure (@marceloclaure) July 2, 2015

It's a strategy that's paid off, since T-Mobile has gained more than a million new customers every three months for the last two years -- many of whom were former Sprint users. In fact, the gap between third and fourth place is so close that, it's conceivable that the pair could switch places in the very near future, something that would only add pressure on Claure. Maybe we'll invite the pair to come over to our place, grab some beers and relax -- after all, it's only business.

Update: Several hours later and Legere has responded in typically demure fashion.