As of next season, the Premier League will boast the most glittering array of managerial talent in the world. With the possible exception of Diego Simeone, all the top names of the coaching game have gathered in England.

As with everything in modern football, it is money that is driving the acquisition of managerial superstars. With the new broadcast deal about to kick in, leading Premier League clubs have acted in advance of their intravenous cash injection to bring in the big names to help them spend their windfall by attracting in the best playing talent there is.

But there is something more to the heady accumulation of leading coaches: the modern football club need to be generating interest in everything they do. As Louis van Gaal has just discovered, a manager rooted to his seat in the dugout, clutching his folder of notes, unmoved and apparently uninterested does not generate sufficient Facebook likes for the aggressive digital commerce of the new football.