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Lululemon is ramping up its men’s business by opening standalone men’s stores and devoting more room to menswear in existing stores.

But one thing could hinder its success: the company logo.

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Men have complained that the curvy logo, which resembles the Greek letter Omega, is too feminine. Some believe it resembles a woman’s face and hair.

The logo is highly visible on the men’s clothing, just as it is on the women’s line.

Lululemon’s men’s “ABC” pants, for example, have a visible logo just behind the left knee.

Visible logos have gone out of style in recent years. As a prime example of this shift, Abercrombie & Fitch — which built its entire business on selling clothes emblazoned with the brand’s name — was forced to abandon its logo strategy last year as sales plunged.

Lululemon’s visible logos are more discreet than Abercrombie’s, and women don’t appear to mind advertising the brand. At an average price of US$98, the pants are expensive — and for that reason, Lululemon has become a status symbol for many women.