The latest statistics report from Effective Measure shows that South Africans with access to broadband spend more time on the Internet than watching TV or listening to the radio.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.

According to the statistics, 22% of people spend more than five hours on the Internet per day, higher than radio (12%) and TV (12%).

The research further showed that people spend significantly less time reading printed newspapers and magazines than they do on the Internet.

The table below shows how many hours South Africans with Internet access spend on various activities per day.

On the average day, how many hours people spend on these activities Time Spent Percentage of People Listening to the radio Under 30 mins 33.01% 0.5-1 hour 19.40% 1-2 hours 20.38% 2-3 hours 9.51% 3-5 hours 5.43% 5 hours + 12.25% Watching TV Under 30 mins 16.51% 0.5-1 hour 14.45% 1-2 hours 25.98% 2-3 hours 20.00% 3-5 hours 11.35% 5 hours + 11.71% Accessing the Internet Under 30 mins 14.17% 0.5-1 hour 15.20% 1-2 hours 20.93% 2-3 hours 15.56% 3-5 hours 12.30% 5 hours + 21.84% Reading printed newspapers and magazines Under 30 mins 39.06% 0.5-1 hour 25.45% 1-2 hours 20.00% 2-3 hours 7.55% 3-5 hours 4.09% 5 hours + 3.84%

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