Harden up. Suck it up. Be a man and deal with it.

We’ve all heard this countless of times before and I’m sure we’re all tired of it … Let’s start softening the f**k up and redefining what it is to be masculine & the real Aussie guy.

‘Soften the f**k up’ started as a conversation and quickly exploded into a national campaign to help combat suicide in men.

Suicide is the main cause of mortality for males aged 14-44 and in 2010 a quarter of all male deaths aged 15-40 were due to suicide.

The main factor? Reluctance, or inherent challenge, for men to recognise and identify their need for help and to seek it out.

They say it’s time we ‘Soften the f**k up’. In other words;

Speak up if you’re not feeling right.

Soften the f**k up like a real man would.

Look after ya mates if something seems a bit off

Ask them if they’re okay (if they’re really okay)

Grab a drink and have a chat

Time to admit something is wrong or isn’t right and take action

That’s exactly what we want! Yes ButterGuys is a campaign about social anxiety … BUT we’ve got the same goals as these guys! Let’s reduce the stigma around mental illness by increasing awareness and talking it out.

If you hadn’t already cottoned on, ButterGuys is all about opening up and sharing with your peers, teachers, schools. Those butterflies you’re feeling don’t make you special – guaranteed your mate, brother, dad, teacher have all felt them at one stage or another too.

Be a real Aussie guy. Be a ButterGuy.

They’ve got an awesome video worth checking out :

https://www.youtube.com/watch?v=e-evWaD2mlM

For more info on the campaign and the great things they’re doing for suicide prevention click the link below ;

http://goodmenproject.com/good-feed-blog/men-soften-the-fck-up/#sthash.EZBihakX.dpuf

ButterGuys