There is a part of the stack missing though. While people may not need a bank for tokens in the traditional sense, they still need a home to manage their financial lives. To best serve users, this home will need to leverage the quickly evolving and unique benefits of protocol driven financial products. This will require a new, global financial services provider be built native to the blockchain. Enter Fetch.

Fetch makes it simple to discover, compare and benefit from financial products on the blockchain. Fetch transforms powerful protocols into simple buttons for people to easily understand and use. Need a loan, make a trade or earn interest…there’s a button for that! Simple.

As with any massive change, there are some challenges to overcome first. Since starting Fetch in February, we’ve had hundreds of conversations with potential users, people owning and trading tokens today. There is a stark contrast between how they feel about their experiences and what most folks in the industry have come to accept as normal. For example, users don’t:

Think pasting a JSON blob into a text field makes sense. Ever.

Know what the result of a transaction will be until it is complete. Most people struggle to figure out what exactly happened even after seeing the final numbers.

Understand why a link to Etherscan is a logical way to prove something happened with their assets.

Yet, today they’re forced to deal with these things constantly. These people are far from incapable, they navigate a dense web of secure data everyday to rent rooms in far away countries or summon a car to a street corner. They are able to because companies focused relentlessly on making their products simple. It was a priority, it didn’t magically happen.



Today, people use multiple utilities to cobble together their journeys on the blockchain. Awesome utilities for developers that can do many things but are not purpose built to get users from start to finish. People need products that focus on supporting their journey and holding their hand from start to finish.



Most people have no clue what HTTP stands for, yet they are power users of the protocol. They browse and transact with ease using products designed specifically to offer them benefits. Asking people to become fluent in blocks, consensus or hex addresses kickstarted the ecosystem. Now, let’s free people to enjoy all the benefits without forcing them to learn how it works.