Update: Android Central has confirmed that the watch was made specifically for Audi by LG. It is running a custom version of Android Wear, but only to show off Audi’s software. That’s really too bad, because this is probably the classiest smartwatch we’ve seen so far.

No matter how much we expect to see certain products at CES, we’re always blindsided by at least a few product sightings. So far, CES 2015 has been full of device and smartwatch announcements, and we’ve even seen both Hyundai and Viper show off remote car starting, just using an Android Wear smartwatch. During Audi’s press conference earlier today to announce their new advancements in the automotive world, something caught the eye of a few tech writers out there. The Verge reports that when Audi’s Ulrich Hackenberg called a self-driving car up to the stage, he was using an LG-made smartwatch. Judging by the photos, this smartwatch definitely isn’t anything LG has announced thus far, and we’re not even sure if it’s running Android Wear.

Judging by the looks of it, the watch definitely seems like more of a high-end device, even looking more premium than the company’s recently-released LG G Watch R. It looks to have a similar design to the G Watch R, thanks to the circular display and big brackets on the top and bottom to hold the watch strap in place. Aside from that, we don’t have any other details regarding the watch. There was no mention of Android Wear or smartwatch integration in Audi’s press conference, so it looks like we’re just going to have to wait until more details surface in the future.

So, what do you think? Could it be a new Android Wear device? Or LG’s rumored webOS smartwatch? Let us know what you think!