Video content comes in many different flavours. If you can think of it, there’s probably a video about it somewhere on the internet.

Most people think that on a whole they find the videos they’re looking for. What most people don’t realise is that video platforms actually surface the videos that’s going to make them the most money rather than what’s useful for you. Viewers also normally pick the videos which have the most views and likes — it’s impossible to know whether these views, and the social proof being given, is actually real or just a smokescreen created by fake views.

The value of niche content

We all love a good viral cat video, who doesn’t? But it’s not always what you’re looking for. There are millions of videos out there from smaller creators which are hyper-valuable but never get seen amongst an ocean of fail videos and talking dogs. The talented and dedicated creators making these valuable videos consistently struggle to make a living from their content.

Content such as educational videos, tutorials, and instructional videos have exceptionally high value to their audience. For example, a video on how to repair a pond filter isn’t exactly exciting and won’t get many views compared to Carpool Karaoke, but for the people who need that information, it’s priceless.

Established video sharing platforms run traditional advertising revenue models. For the creators who make niche videos they simply never receive enough views to make a living off their content. These Creators are drowned out by more popular content which may make people laugh but doesn’t help them fix their pond filter!

Giving niche video the chance to flourish

At Verasity we believe that if you create great content, useful content, it should be surfaced, and you should be able to make a living from it. On our platform we’re going to give Creators more flexibility as to how they want to monetize their content — the one-size-fits-all model of traditional platforms will be a thing of the past.

For example, many viewers would happily pay for a comprehensive ‘How To Change The Oil In Your Car’ video rather than paying someone else to do it. On Verasity the creator of this video would be able to designate it as a pay-per-view video.

There could be another creator who races drones and needs to buy a better camera or build up the funds to travel to new locations in order to grow their channel. For them Verasity’s monthly subscription model may work well and allow them to produce more videos for their engaged audience.

We’re also a big believer in creating closer bonds between Creators and Viewers. On Verasity, Viewers pay Creators directly with VERA, but we’ve also got the Spark Marketplace which we think is very special…

Content Creators are able to sell ‘VeraSparks’ in their channel in return for VERA. The VERA they receive can fund things like better equipment or allows the Creator to dedicate more time to their content. In turn, this helps Creator’s grow their channels. Users who buy VeraSparks will receive a portion of the channel’s future VERA revenue, this includes revenue earned through pay-per-view and subscription models.

Verasity gives niche content the same opportunity to grow and flourish as viral content. The value of content will no longer be based on a platform’s algorithms and advertising revenue. On Verasity the value of content is down to the Creator and the community — just as it should be.

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Verasity is a leading video platform providing unique Rewarded Player Technology to major publishers across the globe.

Our patent pending Rewards-as-a-Service (RaaS) Player enables VRA rewards, monetization and loyalty schemes within the player wallet. Our player technology is already available to 280,000 publishers with 240 million users and 50 billion monthly views. This brings engagement, audiences and revenues back to publisher sites. Our attention-based model creates a thriving VRA token economy between viewers, publishers and advertisers.

Verasity is the future of online video — Reach, Reward, Retain.