One of Pakistan’s most prestigious and seasoned university, the Lahore University of Management Sciences (LUMS), is trending once again. Never shying out of attention, LUMS has become the talk of the town once again.

On Monday morning, students and other staff of LUMS woke up to an email from the university. The email stated that LUMS was officially changing its name to LUMSU. Moreover, this meant that the old name Lahore University of Management Sciences was dropped. LUMS is no more an acronym, but the name of the university. From now on, LUMS will be called LUMS University (LUMSU).

Additionally, this is what the email said: “Dear All, over the past three decades, LUMS has evolved from a management school to a comprehensive university offering over 30 undergraduate and graduate degree programs through its school of Business, Humanities and Social Sciences, Science and Engineering, Law and Education.

The disciplinary growth and its comprehensive status are better captured by the phrase LUMS University which will replace “Lahore University of Management Sciences” in our formal and informal communications – both, print and digital. Please make changes where appropriate.”

Furthermore, once this email reached students, it caused mayhem on social media. Students, alumni, and staff all took to Twitter to showcase their response to the university’s unneeded name change.

This is how people are reacting to LUMSU on Social Media

So the joke is on LSE and not LUMSU? Hmph.

"I see on ur application u went to LUMS University"

"Yes"

"What's that?"

"Well it used to be called Lahore University of Management Sciences but management felt-"

"So Lahore University of Management Sciences University?"

"It was either this or I go to Lahore School of Economics" — Mohammad Zaheer (@mzaheer88) January 6, 2020

One user compared LUMS to Reham Khan – sparking the dire need for attention

LUMS ‘University’ is the Reham Khan of all universities – her waqt attention seeking. Trending in Pakistan 🤦🏻‍♀️ — Sameena E. (@SameenaERana) January 6, 2020

Now that’s an acronym that many LUMS haters would love, innit?

Been saying to for a while. Change the M to N in LUMS and call it a day. https://t.co/z1JFHC0ulP — Leena (@Leena_Ghani) January 6, 2020

Maybe that’s the idea – change the name so Rickshawalas can take you to the university easily

Years of rickshaw walas calling it Lums Universty finally paying off 🥺 https://t.co/0H8cGk6oOe — Husn Hai Suhana (@Fatmounh) January 6, 2020

What is LUMSU? LUMS ka chota bhai… nice.

LUMSU sounds like LUMS ka annoying chota bhai who no one takes seriously — Faizan (@fuzzonkadonks) January 6, 2020

Hate it or love it, you cannot run away from LUMS!

It’s day 6 of 2020 and LUMS has already pulled some bullshit and now my entire TL is inundated with LUMS University tweets Typical . — angbeen (@nahoosat) January 6, 2020

After AKU and LUMSU, FASTU and NUSTU are on the cards.

LUMS to LUMSU is just . . . No. What’s next? NUSTU? FASTU? Did the admin even hear themselves saying it? Sounds like someone getting a nickname of their nicknames 🙈

😱😭😂🤷‍♂️ — Hasan Abbas (@hasabs1214) January 6, 2020

They made fun of people who said ‘LUMS University’ – now this is karma at its finest

Remember my friends making fun of a singer who came to LUMS during our junior year. The singer spoke about how he was happy to be playing at ‘LUMS University’. This is Karma I swear — Mirza Moiz Baig (@MoizBaig26) January 6, 2020

Wow, Pakistanis surely are creative with their expressions

lmao what even urged LUMS to change their name to lumsu?? sounds like a disease.

“I’m sorry to tell you but aapke bachay ko lumsu hogaya hai” — Gomz 👽 (@KomzHolmes) January 6, 2020

Looks like stakeholders of LUMS really do not like the name change… at all!

Movement against renaming LUMS to 'LUMS University'. Who is in? LUMSU dafuq is this #AlumniAgainstLUMSU #Speakup — Omer A Rehman (@omerark1) January 6, 2020

In addition, there are hundreds of tweets lamenting the name change of LUMS to LUMSU. People have been talking about how it has only been a week into 2020 and LUMS has done something that has sparked controversy or debate.

However, it is pertinent to add here that the university reserves all the rights for subjections such as changing its name. LUMS University has always been a topic of debate as it is considered Pakistan’s most elite school. From the ‘sexist’ group that existed in the university to derogatory acts by students — LUMS never shies away from attention.