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The wraps were today taken off Apple’s latest new upgrade - its “decluttered” store on Regent Street - after more than a year of work.

The 11,000 sq ft new look flagship, which was Apple’s first retail outlet in Europe when it first opened in 2004, had been completely shut since June.

The shop has been painted in a palette of neutral white, grey and natural oak colours “to create a calm environment for an enhanced shopping experience”.

The redesign by architects Foster & Partners is one of the biggest since Chingford-born Sir Jonathan Ive was appointed the Silicon Valley giant’s chief design officer last year.

For the first time, some of the products on display, iPhones and iPads, will be “untethered” - not connected to a security cord - allowing customers to pick them up and walk around with them.

Among the new “avenues” of Macbooks and iMacs, new features include smooth stone staircases and a huge video wall greeting customers .

Apple said the goal was to “open this up as much as we possibly could” so the store “feels like a town square” and as a “calming environment”.

There will be workshops for entrepreneurs and “creative pros” in photographers and music available.

It will also screen events about “making of” films from iTunes, or music video premieres.

The shop will host live acoustic music performances and “photowalks” that “showcase the community and places around our stores” while teaching photography techniques.

New Apple store Regent Street 8 show all New Apple store Regent Street 1/8 The new shop was opened for a preview today Jeremy Selwyn 2/8 There are trees in the interior and new benches displaying Apple products Jeremy Selwyn 3/8 Glass-topped counters display the latest technology Jeremy Selwyn 4/8 The shop opens to the public on Saturday Jeremy Selwyn 5/8 The new shop has been under development for a year Jeremy Selwyn 6/8 The interior has been hailed by the first people to step inside as a vast improvment Jeremy Selwyn 7/8 Apple staff in the flagship store today Jeremy Selwyn 8/8 The new flag outside the revamped shop Jeremy Selwyn 1/8 The new shop was opened for a preview today Jeremy Selwyn 2/8 There are trees in the interior and new benches displaying Apple products Jeremy Selwyn 3/8 Glass-topped counters display the latest technology Jeremy Selwyn 4/8 The shop opens to the public on Saturday Jeremy Selwyn 5/8 The new shop has been under development for a year Jeremy Selwyn 6/8 The interior has been hailed by the first people to step inside as a vast improvment Jeremy Selwyn 7/8 Apple staff in the flagship store today Jeremy Selwyn 8/8 The new flag outside the revamped shop Jeremy Selwyn

The redesign is one of the biggest since Chingford-born Sir Jonathan Ive was appointed the Silicon Valley giant’s chief design officer last year.