Manual: Fort Point Beer Company

When San Francisco’s fastest growing craft brewery Fort Point Beer Company wanted a brand that would grow as it spread throughout the US, but always tether it visually to its native city, it approached San Fran-based branding studio Manual to design its identity and packaging.

No doubt inspired by the brewery’s former army motor pool Presidio building home, close to the iconic Gold Gate Bridge and the brand’s namesake Fort Point national historic site, Manual has created an illustrative brand identity featuring elements of easily recognisable local landmarks and Bay Area culture to channel a visually relatable sense of place.

Delivering a comprehensive package of brand identity, illustration and packaging design, Manual’s work for Fort Point Beer Company wraps itself seamlessly around cans, boxes, beer pumps and business cards.

www.manualcreative.com