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The Ice Palace opens at the Mall at Short Hills today. (Photo courtesy the Mall at Short Hills)

MILLBURN — Elsa, Anna, and Santa have taken over the Mall at Short Hills.

The shopping center unveiled today its Disney's Frozen-themed ice palace, a 30-foot tall interactive holiday display that families can travel through to experience Frozen activities and meet Santa Claus. About an hour after the mall opened today, management said about 150 people had already lined up to walk through the attraction.

“Usually we’ll have about 20 or 30 kids in line on opening day,” Short Hills General Manager Michael McAvinue said in a phone interview.

“In my 15 years here, this is definitely one of the biggest openings we’ve ever had. We are really pleased, Disney is a great partner.”

The ice palace opens today. (Courtesy The Mall at Short Hills)

According to mall management, Taubman Properties has an exclusive contract with Disney to carry the Frozen-themed winter wonderlands. Which means if you want to stay in N.J. to experience Olaf and Sven, your family is headed to Short Hills.

"We are the only location in New Jersey," with the Frozen ice palace, McAvinue said.

So far, he said visitors have enjoyed walking through the display – which features a globe kids can go into and get snowed on, a cold throne that visitors can sit on, a place where families can put their handprints in the ice, and character cut-outs where children can measure their heights against those of the movie characters. Santa is waiting to greet families at the end of the experience.

Mall visitors can go through the ice palace for free, but can buy photo packages if they choose to take pictures with Santa.

The entire display is in honor of the release of a new sing-along DVD version of Frozen, which hits stores on Nov. 18. The Academy Award-winning film is reportedly already the highest-grossing animated movie of all time.

Mall-goers have already headed to Twitter to voice their excitement for the display.

Short Hills mall has a Frozen Ice Palace !!!! 😫😫😫❄️❄️⛄️⛄️😍😍😍 — ✨ Angelique✨ (@LuvzAngelique) November 6, 2014

“Our focus is just to create an enjoyable experience for kids and families who are shopping here this holiday season,” McAvinue said.

Jessica Mazzola may be reached at jmazzola@njadvancemedia.com. Follow her on Twitter @JessMazzola. Find NJ.com on Facebook.