Nashville restaurateurs Benjamin and Max Goldberg are thinking way outside the box when it comes to their newest venture on Lower Broadway.

Imagine a popular local coffee shop, a chef-driven restaurant, top-notch cocktails, ax throwing, rooms for rent and a lush rooftop garden, all in the same building. Yes, you read that right.

The brothers, owners of Nashville-based restaurant group Strategic Hospitality, unveiled plans Wednesday for Downtown Sporting Club. The new venue is slated to open in early 2019 at 411 Broadway where Strategic Hospitality's Paradise Park closed in July.

“Having the chance to start over, blank slate, with a building we already knew so well has been really fun,” Benjamin Goldberg said in a statement. “We decided to buck the trend a little bit and offer folks an alternative to the existing entertainment options on Broadway. We hope that by creating more diverse options, we can continue to add to the fabric of Broadway the same way we did when we opened Paradise Park in 2007.”

The Goldbergs opened Paradise Park on Lower Broadway 11 years ago. They closed the honky tonk — with the goal of opening one huge venue in the entire building — not long after they partnered with investor Bert Mathews to purchase the structure for $27 million.

More:Growing pains on Lower Broadway, as Nashville's honky-tonk district bursts at the seams

At 42,000 square feet, Downtown Sporting Club is the biggest project the Goldbergs have taken on so far, and the most diverse. Strategic Hospitality also owns Henrietta Red, Le Sel, Bastion, The Band Box, Pinewood Social, The Catbird Seat, The Patterson House and Merchants.

The building's first floor will have a Crema coffee roasters outpost, a small retail area and casual seating throughout the space. Large glass doors will lead into a restaurant that will be open from breakfast through late night. Chef Levon Wallace, formerly of Gray & Dudley, will lead the kitchen with other Strategic Hospitality chefs.

The building's second floor will be called "The Rec Room," with a large oval-shaped bar, old-fashioned game options and a large screening room with a 13-foot screen for watching sporting events.

The unique entertainment draw on the floor will be ax throwing lanes, a sport gaining popularity in the U.S. There’s an ax throwing venue/bar on Gallatin Avenue in East Nashville called BATL, which describes its throwing “arenas” as a mix of batting cages and a bowling alley.

“The success we’ve had with bowling at Pinewood has shown us that people do enjoy group activities. A couple years ago we went ax throwing in Montreal and had the best time, so ever since then it’s been on our radar,” Max Goldberg said in a statement. “By offering a space in which you can gather to watch a game or bring a group for ax throwing, we are just constantly creating experiences for our guest every chance we can.”

The third floor will have king, queen and bunk bed rooms available for reservation, and the garden-inspired rooftop will have fire pits and portable seating. No word yet on the cost to stay overnight at Downtown Sporting Lodge, but a media release says the goal is to "make staying in Nashville more affordable."

The announcement of Downtown Sporting Lodge comes at a time of incredible growth for Lower Broadway's booming bar scene. The street in recent years has attracted major corporate investment and doled out lucrative licensing deals to country stars such as Blake Shelton and Dierks Bentley to open name-branded bars.

But the Goldbergs are distancing themselves from the honky tonk business and opting instead to open a venue where they'd like to hang out.

More:How Nashville's honky-tonk barons created an empire

More:Will big names overshadow Lower Broadway?

Reach Lizzy Alfs at lalfs@tennessean.com or 615-726-5948 and on Twitter @lizzyalfs.