"[Mobile phone use is] is so prevalent, we need to find some way of stopping it," the theatre's artistic director Anthony Biggs said. "A montage of mobile phones ringing at the beginning of the show is not effective. I think we should use lasers. Let's give it a go." It's hoped that the laser will pressure the person into putting their phone down or do enough to single them out in front of other theatregoers.

Although the same thing happens in movie theatres, stars including Benedict Cumberbatch have spoken out about the use of mobile phones during live performances. Last August, the actor confronted fans after a performance of Hamlet, famous for its "to be, or not to be" soliloquy, telling them that spotting cameras in the audience was "mortifying" and "very, very obvious."