Oculus Concepts has debuted on Oculus Store and the Samsung Gear VR is now officially available for $99.

The Gear VR is a mobile virtual reality device, which has been jointly developed by Oculus VR and Samsung Electronics.

Some games and apps are already available for the Gear VR via the Oculus Store and the new Oculus Concepts section will allow developers to post early versions of their games and apps. The early version of the games posted on Oculus Concepts will allow Gear VR owners to test the content before it is completed.

"Concepts is also a great way to discover content that's on the bleeding edge of VR development. You can download and purchase apps in the new Concepts section of the Oculus Store," per Oculus. "We hope Concepts helps developers continue to take risks, share ideas early, and define the future of VR gaming and entertainment."

A couple of Gear VRs are already available in the market but the new Gear VR is the final edition rather than an Innovator's Edition.

Over 25 new VR games are in the pipeline and gamers should expect them to be launched by December this year. Gamers can now enjoy playing some VR games such as Gunjack, Land's End and more on the Gear VR.

The latest Gear VR will also allow users to hang out with friends in the virtual world via the Oculus Social Alpha app.

Gamers can opt for a Gear VR compatible Bluetooth gamepad for enhanced gaming experience.

The price tag of the latest Gear VR is $99, which is cheaper than the previous iteration of the virtual reality headset. Many customers will like to try and experience the Gear VR; however, the headset is currently compatible only with Samsung Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge Plus or Galaxy Note 5.

In the U.S., retailers such as AT&T, Best Buy, Amazon and more will also sell the Gear VR.

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