Social media giant Facebook will stop blocking marijuana-related searches, including those for legitimate businesses with the word “cannabis” or “marijuana” in the name, MarketWatch reported.

The move, which ends a monthslong block on cannabis and related search results, is expected to help marijuana businesses engage with consumers via social media.

The move affects all “verified” businesses, not just those in Canada.

“When searching ‘cannabis’ or ‘marijuana,’ pages that have been verified for authenticity will now be included in search results,” Facebook spokeswoman Sarah Pollack wrote in an emailed statement to MarketWatch.

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