The CRUX Metrics

A CRUX Score is calculated based on three primary marketing metrics. Awareness, Engagement and Conversion. The more effective you are in these areas, the higher your CRUX Score.

AWARENESS. A measure of how easy it is for your audience to discover digital “conversations” and information that they can engage with. How can your audience find you? We find all of your digital “beacons” on websites, social platforms and search engines; and measure them based on volume, quality and topical match.

ENGAGEMENT. What are you saying to your audience? Engagement is a measure of how well, once discovered, your audience can interact with the information you display and conversations you are having. We consider the quality, topical alignment, volume and audience interaction with all of your digital touchpoints; everything from web pages and blog posts to facebook posts and tweets.

CONVERSION. What are you asking your audience to do? Conversion is the measure of how easily and often your audience takes action. We find and measure all of your unique digital conversion points and Calls To Action (CTAs) based on their volume, quality and effectiveness.

Why are these metrics important?