Beginning Saturday February 16th, the staff of ToyHypeUSA will be attending the International New York ToyFair held at the Jacob Javits Convention Center in New York City, which is being held for industry people only and not open to the public. This year is going to be a big year for many of the companies we have a relationship with, especially for both adults and kids of all ages that shop for toys.

This year, we will be covering many companies that we normally run articles about on a weekly or monthly basis, including Mattel, Hasbro, NECA Toys, McFarlane Toys, LEGO, Playmates Toys, Jakks Pacific, Mezco Toyz, Jazwares, Entertainment Earth, DC Collectibles, Diamond Select Toys, and many others.

Some updates we expect to have include the future of DC offerings including 6″ figures by Mattel, Teenage Mutant Ninja Turtles 2-pack figures coming to Target by NECA Toys, the future of the Marvel and Star Wars brands as licensing runs through until the end of the year at Hasbro, and so much more!

Make sure to check back often for updates leading up to, during and after New York ToyFair 2019, which takes place February 16-19, 2019.