DISCOUNT supermarket Aldi has launched a new marketing campaign aimed at middle class people who have fallen on hard times.

The aggressively-expanding store’s new television advert shows a professional couple being escorted out of Waitrose after their card is declined.

An Aldi spokesman said: “We see a nice-looking couple, Emma and Rob, humiliated in front of the Waitrose queue by a manager who tells them they have been living above their means.

“They end up huddled and freezing in the car park, wondering if they will ever again eat cured meats, when Emma spots a distant Aldi store sign glowing like a beacon of hope.”

Aldi has seen massive growth among the kind of middle class people who have been fucked into a round hole by the economy, but this is the first time it has openly courted them.

Graphic designer Tom Booker said: “Times are not great and last week two massive Brummies came and towed the wife’s Volkswagen. Plus we had to shell out for half term at fucking Center Parcs because we’d already agreed to go with another slightly more affluent family.

“I am definitely open to walking around an aircraft hangar picking up armfuls of tinned tomatoes and weird almondy cakes.”