The Android app market is highly competitive. To position oneself well and gain a competitive edge, android analytics solutions are essential. They provide insights into the users’ behavior, uncover weaknesses and allow you to deliver the best user experience.

The general trend: Competition has increased in the last few years

(Source: Statista)

In one of our previous articles, we’ve already looked at the basics of mobile app analytics. You can read about it here.

Comparing different tools and choosing the best for your Android app is a time intensive task. There are a lot of mobile app analytics tools which provide different functions and have different pros and cons. We did the research for you.

To help you with your decision we’ve done extensive research and found the 8 best android analytics tools for mobile apps.

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid (starts at $25/month)

Focus:

Backed by Google itself, Firebase doesn’t just focus on analyzing your app, it also provides the infrastructure to build it.

Pros

Advanced crash-reporting tool with Crashlytics

Provides an easy setup for Backend as a Service (BaaS) without having to maintain your own servers or speed effort scaling the app with a service cluster

Optimized for real-time apps

Cons

Expensive: The free plan is small compared to competing products

Marketing tools are not very robust (though if you have a simple requirement, having one interface can be a plus)

Platforms:

iOS / Android Analytics

Pricing:

Free / Paid

Focus:

UXCam (that’s us) aims to optimize the user experience (UX) of your app. UXCam does so by generating actionable and easy-to-use insights through visualization and machine learning.

Pros

Unresponsive gesture detector

Rage click detector

Qualitative analysis

Session Replay: See session replays of users using the app

Heatmap: Provides heatmaps for each screen

User journey analysis

Doesn’t required event instrumentation

Cons

Doesn’t integrates Slack (only able to share data manually)

Platform:

iOS / Android Analytics

Pricing:

Free (up to 10 million user actions per month) / Paid

Focus:

Amplitude’s biggest strength is generating automated reports.

Pros

Intuitive web interface

Generous free plan: Free for up to 10 million user actions per month

Custom dashboard: Allows you to create a custom dashboard based on each department’s needs

Integration of Amazon Redshift

Cons

Doesn’t include notification features on product usage (can be achieved with third party tools)

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid (starts at $999/year)

Focus:

One of the biggest strengths of Mixpanel is the ability to create and monitor funnels.

Pros

Intuitive web interface for analysis

Live view: allows users to view the live activity of the users on your site

Behaviour messaging: allows you to send notifications on product usage

Automatic iOS event integration: allows you to set events through an online visual interface

Funnel feature

Cons

BaaS uses no-sql and although it has an advantage in scaling, it can be a disadvantage if you are managing large amounts of highly structured data

The analytics features are premature compared to Firebase and Amplitude

Platforms:

iOS / Android / web

Pricing:

Free

Focus:

Flurry has a big advantage if you are on a budget: It is free. It also supports multiple apps at the same time.

Pros

Free

Extensive and detailed

Allows you to monetize your app or promote your app through ads

Allows you to compare your app’s metrics with benchmarks for that category

Cons

Depth of analysis is not as robust as other quantitative tools

It’s hard to identify errors

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Countly focuses on seeing customer journeys.

Pros

Open source, allows to host on-premise

Broad platform coverage (SDK for 15+ platforms)

Easy to use

Track (sets of) events and use segmentation

Cons

The free community additions are limited in features

Works with a limited set of strict server requirements

Platforms:

iOS / Android Analytics

Pricing:

Paid

Focus:

Adobe Analytics is an enterprise solution that has its focus on customer and marketing analysis.

Pros

Custom implementation

Easy to build custom reports

Cons

Complex implementation requires third-party vendors

High entry price point

Platforms:

iOS / Android / Web Analytics

Pricing:

Free / Paid

Focus:

Localytics is catering to marketers, specifically on finding the messaging for your app.

Pros

Incorporates analytics tools and marketing tools together

Allows you to send push notifications to segments and individual users

Compare apps (with paid version)

Cons

Limited amount of correlations restricts the analysis that can be done

Lack of an external API

This concludes the list — did we miss something? Feel free to comment below.