Your brand’s voice embodies and expresses its personality and set of values; it’s an expression of the people behind the brand; it’s an essential step in the process of a company becoming an established brand. What’s great about finding your unique brand identity is that nobody else can fake it. For many of us, finding our brand’s voice can be difficult.

While it can be witty, fun or authoritative, it needs to be one very important thing: authentic. Your audience can tell if your voice isn’t genuine, and they will be unlikely to buy your products if they can’t connect to your brand on an emotional level. Whether you’re just starting out or refreshing your image, our quiz helps you engage your audience.