The Not-So-Surprising

Survival of Foursquare

Aaron Gell,

The New Yorker

When Foursquare split its app in two with a second dedicated to check-ins, the move was questionable to say the least. The company eventually brought its popular mayorships back to Swarm and has largely held on to users as a directory for food and more inside the namesake app. The New Yorker takes a look at how the company has been able to survive largely due to its very active users and a trove of data.