Bookmaker Betway has announced a new sponsorship deal of German esports team Berlin International Gaming, better known as BIG.

It’s a two-year deal and will see Betway become the main sponsor for BIG’s esports teams and will see Betway featured on the front of jersey and sleeve branding. BIG players will also be used to create content as well as for giveaways and social media promotion.

Anthony Werkman, CEO, Betway, had this to say: “This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019. “We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”

BIG will join MiBR, Ninjas in Pyjamas and Invictus Gaming as part of Betway esports sponsorship portfolio.

Daniel Finkler, CEO, BIG, added: “Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world’s leading betting providers, is now BIG’s new main sponsor. “Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene.

“Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”

BIG also has sponsorships deals with OMEN by HP, noblechairs, Corsair and Hörluchs

Esports Insider says: Betway esports has been a major player in the scene for a long time with its partnership with NiP considered an example of the ‘perfect partnership‘. We’re excited to see the famous Betway content applied with the BIG gentlemen. SMOOOOOOOOOOOOOOOOOOYA.

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