We are very big Frozen fans in the geek household, and when Kellogg’s contacted me to ask me whether I was an “Anna” or an “Elsa”, I didn’t hesitate bringing myself down on the side of the feisty, braided, strawberry-blonde heroine. Yes, Elsa gets the best song, but Anna has all the adventures, and her songs are pretty good too. Shortly afterwards a parcel arrived with some Anna goodies and a box of the new Kellogg’s Disney Frozen cereal for us to try.

The accompanying press release told me that the new cereal was very much a collaboration between Kellogg’s and Disney – not only does the packaging show the Disney characters, but the cereal itself apparently meets Disney’s nutritional guidelines. According to the press release they sent me

in 2006 Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to developing healthier foods for children using it’s brands and characters.

I had no idea Disney had their own nutritional guidelines, but I was pleased to read that they do.

Kellogg’s Disney Frozen cereal comes in the shape of little snowballs and snowflakes, which amused the kids when they first saw it. They are vanilla flavoured, and made from wholegrain rice, oat, and maize flours. The press release tells me that the cereal contains nine vitamins and minerals and is high in fibre. I found it quite sweet-tasting, and was surprised to see that the sugar content was comparable to the other cereals my kids eat. The kids, unsurprisingly, liked the taste and worked their way through our sample box quite quickly.

Now I’m by no means a nutritional expert, but I do keep an eye on what my kids eat, particularly in terms of sugar. Kellogg’s Disney Frozen cereal contains 6.3g of sugar in a typical 30g serving, which is similar to the other cereals my kids eat. I was quite surprised at this because, as I mentioned before, they taste sweeter than that – perhaps it’s the vanilla flavouring fooling my palate! I am sharing a picture of the nutritional information on the side of the box here because I know everyone looks for different things in their kids’ breakfasts (click the picture to see a bigger version which is easier to read).

Kellogg’s Disney Frozen cereal is available in supermarkets now, and has a recommended retail price of £2.79 for a 350g box.

Disclosure: Kellogg’s sent us a box of Frozen cereal to try and some Frozen-related goodies. All opinions expressed are my own.