The account lead at PepsiCo, Gowthaman Ragothaman, has announced his resignation with the aim of moving into the blockchain industry by launching a Zilliqa partnered blockchain firm called Aqilliz.

Ragothaman who spent a huge part of his career at WPP agencies at the global client leader has stepped down following his decision to take the CEO role at blockchain firm created in collaboration with Zilliqa.

Ragothaman after spending the last 5 years of his career at GroupM presiding over PepsiCo account claimed he’s moving into the blockchain industry with the aim of proffering a transparent and fair ecosystem that batters the challenges of digital marketing.

Per a revelation made by the former GroupM employee to The Drum, the increasing need and impact of technology in all sectors around the world birthed his decision, believing that joining of technology in the three arms – consumers, brands and platforms, is very important for advertising and marketing.

“To that extent, I am not really leaving advertising, but just stepping outside the agency world to play a meaningful role in the field of technology that benefits all the three stakeholders in a balanced manner,” Ragothaman stated.

Hence Ragothaman believes distributed ledger technology is sure a perfect match for his vision in unifying these three parts, birthing the creation Aqilliz.

In partnership with Zilliqa, Aqilliz will leverage the technology of the former in addressing key issues in three primary areas that include: reconciliation on the digital supply chain; verification and authentication of transaction parties; and risk mitigation in costs and consumer outcomes.

This optimally proffers great solution for enterprise clients.

Zilliqa was been flagged a great option for Aqilliz since the project have great experience in digital advertising, financial services and payments sector through partnerships.

Zilliqa, in 2017, collaborated with Mindshare, assisting to create Project Proton, an initiative designed to address programmatic advertising issues.