FEW things may be less comfortable to talk about with one’s parents than sex and birth control, and with that in mind, a new public service campaign hopes to offer guidance through a series of ads and online videos.

The pro bono effort, called “We Get You,” promotes Bedsider.org, a website that offers information on birth control. The campaign is aimed at African-American women 18 to 29 years old and was created in conjunction with BET Networks, the Ad Council, the advertising agency Havas Worldwide and the National Campaign to Prevent Teen and Unplanned Pregnancy, the organization that created Bedsider.org. The campaign will make its debut on Nov. 20 on the BET television network and online.

The broader goal of the campaign, in addition to getting women to visit the site for information, is to prevent the high rates of unplanned pregnancies among young adults. According to data from Bedsider.org, seven out of every 10 pregnancies involving women 18 to 29 are unplanned. Among African-American women that age, the percentage is slightly higher, at 73 percent.

“When people get into a relationship there is a moment in that relationship where you say, ‘We’re going to stop using a condom, we trust each other.’ But there’s not much planning after that,” said Larry Swiader, the senior director of digital media at the National Campaign to Prevent Teen and Unplanned Pregnancy.