The two new Fruittella fruity jelly variants are suitable for both vegans and vegetarians.

The jungle-themed jellies contain all natural colours and flavours and are gluten free. Fruittella Koalas come in Lemon, Pineapple and Raspberry flavours, while the Fruittella Sour Snakes are Tropical, Lemon, Apple and Raspberry.

Diego Pol, Fruittella brand manager, said: “We know that there is a huge demand for vegan sweets, but often the taste and texture suffers when gelatine is removed. We’ve worked to make sure our new Fruittella jellies have the same great taste that people expect of any Fruittella product.”

Fruittella Koalas and Fruittella Sour Snakes are available in standard 120g bags and exclusively in the convenience channel as £1 price marked 100g bags.

The launch will be supported by a new TV ad, video on demand and social media.