In a now-deleted tweet, Twitter user @unclehxlmes posted a video that showed someone throwing a slice of cheese on a baby’s face and that, of course, inspired others to do the same thing:

Here’s the explanation for the deletion:

just to let you all know, that cheese tweet isnt my lil brother and ive deleted it? didnt expect it to get THAT viral lmaoooo — yungholmes VE (@unclehxlmes) March 1, 2019

Oh, and it did go viral. Some examples:

She actually loves getting cheesed pic.twitter.com/zbXM01ciYk — NiniLOL (@Laro7500) March 1, 2019

I tried to cheese my brother 🙁 pic.twitter.com/7KmW9hk9gD — angel ♡ (@its4ngelnichole) March 1, 2019

I saw this & immediately did it when I got home ? pic.twitter.com/THKbRead8j — juless (@julieislas13) March 1, 2019

It works on adults, too:

He tried to cheese back pic.twitter.com/h9UqmT2z0J — Tun3e ⚰️ (@Tun3eTweets) February 28, 2019

It’s not as funny if it’s not a slice of cheese:

i dont have any slices pic.twitter.com/uNrcMeKLrA — Always Tired™ (@yungcornileus) March 1, 2019

The trend has moved on to pets:

Don't have a baby ??‍♂️ pic.twitter.com/kpbx79zTfa — v i n n y (@FirePanda13) March 1, 2019

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