Brave New World: Technology

Technology and digitalisation are the new buzz words. It seems like there is nothing under the sun that cannot be improved or pumped up by the integration of different technological tools and solutions. This is a trend that has a lot of staying power. More companies are getting on board with the use of AR (Augmented Reality) and VR (Virtual Reality) components for demos. Touchscreen displays and interactive presentations are already widespread. However, we have some concerns about the unreserved use of technology. It must only be done if appropriate to the trade show theme, and if it directly benefits the exhibiting company and if it all contributes to a seamless customer experience.

In terms of exhibition stand construction, contractors must be able to provide reliable connectivity for all devices as well as ensuring adequate and safe power supply. Seeming on top of tech doesn’t have to be complicated. Many exhibition stands now include the device charging stations for visitors.