The big news coming out of the A’s offices last week was so critical to the future of the franchise in Oakland that the architect of the executive changes, team majority owner John Fisher, wasn’t there to explain his vision. Would Joe Lacob, Larry Baer, Jed York, Mark Davis, Vivek Ranadive or Howard Hughes have not showed on behalf of their organizations?

New A’s team President Dave Kaval will be “solely” focused on the new stadium project so much so that he is retaining his executive position with the San Jose Earthquakes. Kaval will be bringing “new eyes” to the stadium conundrum, which has been going on since the Ice Age. My home-schooled pets, “Catch & Release,” pawed out a logical, financially sound A’s stadium plan several years ago but local officials wouldn’t let them present it to City Council or A’s ownership.

Mayor Libby Schaaf, who has subliminally placed her city’s bets that the A’s will be the last team standing in her city, has called the Green and Gold’s announcement “another incredible era for our team and our city.” Isn’t an era worth proudly proclaiming when you have won championships, broken attendance records, cared about your fans, nurtured and resigned star players and opened a new ballpark?

The San Francisco Giants have crafted an incredible era. The A’s have been an incredible error with their dwindling fan base as the recipients.

As long as MLB revenue sharing rolls on the A’s “Moneyball” model is generating increasing yearly profit for Fisher and greatly enhanced his franchise value from the original $180 million purchase price. He could sell in an hour for a bundle, maybe as much as a billion.

Oakland is a gritty, yet highly competitive city with suburbs, exurbs, X,Y & Z disposable incomers making Oaktown cool. They have in the past and will in the future support a coherent stay-at-home strategy led by an owner who understands what a viable opportunity has been staring right back at him for years.

A few questions for Fisher and his new vision:

Did you build a new soccer stadium in San Jose because you thought the A’s were coming to be your dynamic Silicon Valley revenue generating duo? Get over it!

Did you get confused about the Raiders of the Lost Park stadium strategy and its effect on your ballpark plans? Get over it!

Did you get upset that the city won’t give you a penny of the public’s money for a new ballpark? Get over it!

Did you believe that looking at multiple stadium locations over years would mask your yearly financial killings? Get over it!

A’s fans will be waiting to see and hear your specific, easily understood, timely actions for an incredible new era for A’s baseball coming out of your actual mouth and billion dollar baseball bank account. You are the owner of a public trust called the Oakland A’s with a proud history, not a member of some super secret government black ops unit.

Come to think about it, when is the last time we have seen a major advertising and marketing campaign asking Northern California sports fans to buy tickets to your team. Psst … you have a pretty marketable young basher named Khris Davis and other young studs who would be a good place to start your sales strategy.

Get with it!

Andy Dolich is a sports business consultant who was an executive of the Oakland A’s from 1980-94 under the Haas family ownership, has been COO of the San Francisco 49ers and president of the Golden State Warriors and the Memphis Grizzlies.