Fresh off a tongue lashing of epic proportions Thursday from President Donald Trump over a level of dishonesty that is “out of control,” a ranking member of the media tried out a new motto.

The day after Trump told the mainstream media to its face “the public doesn’t believe you people anymore,” The Washington Post demo’d “a bleak new motto” on Snapchat, according to Fortune senior writer Mathew Ingram.

The new catchphrase read: “Democracy Dies in Darkness.”

The Washington Post's somewhat bleak new motto, demo'd first on Snapchat: "Democracy Dies in Darkness" — hat tip to @brianstelter pic.twitter.com/zo2gUzWr6V — Mathew Ingram (@mathewi) February 18, 2017

Ingram gave a hat tip to CNN’s Brian Stetler, who characterized the motto as a “new ‘value statement'” for The Post:

The president followed up Thursday’s performance with a tweet on Friday saying the news media “is not my enemy, it is the enemy of the American People!”

On a ‘day without immigrants,’ President Trump puts

thousands of AMERICAN coal miners back to work

The reaction to the newspaper’s motto was equally epic, beginning with a tweet that sarcastically suggested it was in response to Trump’s tweet:

Washington Post Meeting: “Trump’s tweet is a little dramatic, don’t you think? How should we respond?” Editor: “Hold my beer.” pic.twitter.com/HRhzr40YtX — BT (@back_ttys) February 18, 2017

Here’s a sampling of addition responses from Twitter:

@mathewi @xeni @brianstelter Is that a motto, or just reporting of what happened this week? — Jonathan McDowell (@planet4589) February 18, 2017

@mathewi, but mushrooms can grow there with all the shit we’re being feed by @brianstelter and other biased journalists. — Paul Ogg (@JustOGG) February 18, 2017

@mathewi @brianstelter HAHAHAHHAHAHAHA!!! Impotent, politically eviscerated leftist #FakeStreamMedia now positions as the poor little victim — Franco Gonzalez (@itsFranco) February 18, 2017

@mathewi @brianstelter We want journalists who can tell the truth. Can you tell me where to find them? We will fight for Democracy! — Dr. William Kessler (@bill_kessler7) February 18, 2017

@mathewi @brianstelter Could we get just a bit more upbeat? maybe put a few flowers or baby ducks on it? — Justin Luchter (@ControlCentral1) February 18, 2017

.@mathewi @brianstelter This 21st century melodrama is getting old. Let us know when the sky is falling. pic.twitter.com/lkO6dQzIZE — LenientScrutiny (@LenientScrutiny) February 18, 2017

@brianstelter “Accuracy is the twin brother of honesty; inaccuracy, of dishonesty.” – Nathaniel Hawthorne Wisdom worth remembering today — Stephen P Wolfe (@StephenPWolfe) February 18, 2017

@brianstelter Whether they have been using it internally or not, it sounds like a slogan WaPo has embraced for this time & those readers. — Elizabeth Evans (@Wallacewriter) February 18, 2017

@brianstelter So you’re saying Democracy was dead for the last 8 years? — RonColeman OlllllllO (@ShivasIrons3) February 18, 2017

@brianstelter

WaPost has had several fake news stories over the past few weeks. Horrible recent track record. Why not mention that Brian? — Rogue CNN Staff (@ShillForHillary) February 18, 2017