It is an iconic television and radio jingle that most New Englanders could likely sing at the drop of a hat.If you were looking for "quality comfort and price," for 20 years the slogan was synonymous with Bernie & Phyl's stores. But no more, the Boston Business Journal reported.Bernie Rubin's eight-store furniture chain hired an ad agency to launch a new campaign, one that Rubin says is "more refined" than the previous advertisements that he and his family did.That means dropping the "quality comfort and price" jingle.“I’m a little nostalgic about it,” Rubin told the BBJ. “But if it improves our business, then so be it.”The new spot shows a naked actor (appropriately concealed) trying to buy a furniture set from a Bernie & Phyl’s salesman.The announcer then says "Come in to Bernie & Phyl’s with absolutely nothing, and leave with just about anything." Then the new marketing slogan, “Bernie & Phyl’s: Home of fine furniture.”

It is an iconic television and radio jingle that most New Englanders could likely sing at the drop of a hat.

If you were looking for "quality comfort and price," for 20 years the slogan was synonymous with Bernie & Phyl's stores. But no more, the Boston Business Journal reported.


Bernie Rubin's eight-store furniture chain hired an ad agency to launch a new campaign, one that Rubin says is "more refined" than the previous advertisements that he and his family did.

That means dropping the "quality comfort and price" jingle.

“I’m a little nostalgic about it,” Rubin told the BBJ. “But if it improves our business, then so be it.”

The new spot shows a naked actor (appropriately concealed) trying to buy a furniture set from a Bernie & Phyl’s salesman.

The announcer then says "Come in to Bernie & Phyl’s with absolutely nothing, and leave with just about anything." Then the new marketing slogan, “Bernie & Phyl’s: Home of fine furniture.”

