Norwich City transfer rumours: Sheffield Wednesday win the race for Steven Fletcher

Sunderland's former striker Steven Fletcher has sealed a move to Sheffield Wednesday. Photo: Richard Sellers/PA Wire. PA Wire

Norwich City have missed out on Scottish international Steven Fletcher, who has joined Championship rivals Sheffield Wednesday after signing a four-year deal with the Owls.

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The beaten Championship play-off finalists confirmed the move on Friday afternoon, following the Scotland striker’s release from Sunderland.

The Sunderland Echo had reported the free agent was poised to snub Norwich in favour of a longer term contract at Hillsborough.

Earlier in the week the Sun claimed Norwich were prepared to offer Fletcher £35,000 a week to head to Carrow Road following his release from Sunderland.

The 29-year-old had a loan spell in France with Marseilles towards the end of last season, scoring once in 12 appearances, but the big targetman had also been linked with Celtic, Aston Villa and Hull City.

Alex Neil is in the market for strikers with Kyle Lafferty set to depart and Ricky van Wolfswinkel’s future up for discussion. Cameron Jerome signed a new longer term deal earlier this summer but Dieu Mbokani and Patrick Bamford both returned to their parent clubs following relegation from the Premier League.