On Strava, athletes can track every activity, understand where they’re pushing themselves and do a post-workout deep dive on their data. It’s not just about the run or ride — it’s about sharing how far we’re pushing, cheering on friends, and going further together. I love following all of the activity in my feed, seeing what others are doing and how they’re performing, and get excited discovering new routes and terrains around the world visualized on the map.

Left: Strava’s previous Feed maps | Right: New maps in the Feed

In designing the map, the team focused on one goal: ensuring the map accurately reflected an athlete’s journey. They designed it to be clear when an athlete powered up a steep hill, ran by the edge of a river, through a canyon, or along the beach — and wanted to give athletes a feeling of joy reflecting back on that moment they made it to the summit. They’ve made it easier to visually share the stories of our routes, terrains, and wins.