If you like movies, a new subscription service will let you see a movie a day for $35 a month — or $45 if you want to watch in IMAX, RealD 3D or AMC ETX.

AMC Theatres and MoviePass said Tuesday they will test market the service in metro Denver and Boston AMC movie houses, hoping to revive lagging theater attendance.

“We have one clearly defined and shared goal, which is to drive more people to movie-going in the movie theater,” said Brent Cooke, vice-president of guest and digital marketing for AMC, the nation’s second-largest theater chain behind Regal Entertainment.

The program, expected to launch Jan. 5, will be available on a limited, first-come, first-served basis. Users download an smartphone app — $35 for a month of standard screenings, $45 for premium screenings in enhanced theaters. Participants may see any movie only once. (Find the details at moviepass.com/amc. )

If the consumers respond as AMC and MoviePass hope, the program will be quickly rolled out more broadly, MoviePass CEO Stacy Spikes said.

Spikes expects the early adopters will be between the ages of 18 and 34. This is a group used to subscribing to entertainment using services such as Spotify and Pandora, but that also is seeing fewer movies in theaters. Nielsen reported last week that Americans between the ages of 12 and 24 saw 15 percent fewer movies in theaters this year compared to last.

“It is a grouping that we want to be able to grab a hold of,” Spikes said. “They really love subscription models and in many different areas of their lives.”

AMC test marketed a similar program in Oklahoma City and Omaha in 2004, Cooke said. Technology has advanced considerably.

“Subscription services were not as prevalent at the time,” Cooke said. said. “We were a little bit ahead of our time.”

Cooke said AMC and MoviePass have been observing the market and preparing for more than a year for the test launch.

Denver was selected for both its consumer and theater demographics. AMC has 11 movie houses in metro Denver.

“It represents a good mix for us in terms of the experiences we are able to offer our guests and also represents a really good mix of consumer types who we think this would have the most appeal to,” Cooke said.

Spikes said that if everything goes well in Denver and Boston, the two companies will carefully map out any possible expansion.

“This is something we’d have to figure out and road-map together,” Spikes said. “We will follow whatever patterns we see.”

HowardPankratz: 303-954-1939, hpankratz@denverpost.com or twitter.com/howardpankratz