In our July update we highlight the success of two new partners, Greenfence Consumer and Meda, who adopted BLOCKv technology to trial new ways of using vAtoms to connect and engage with fans and citizens. These partners tested our technology at scale, creating new use cases that show how smart digital objects, secured on the blockchain, can exchange real value, reward behavior, strengthen one to one communication and drive favorable results.

Los Angeles Football Club (LAFC) goes blockchain for its newest promotion, thanks to BLOCKv and Greenfence

The Los Angeles Football Club (LAFC), Los Angeles’ hot new soccer team, is offering fans a chance to meet star player Carlos Vela via a promotion created by BLOCKv and Greenfence Consumer.

Greenfence, which helps clients build trust through blockchain protected loyalty and rewards, was seeking creative ways to help LAFC foster relationships with fans and drive retail sales. By white-labeling BLOCKv’s technology stack and unleashing vAtoms, Greenfence created a marketing campaign that includes a multi-platform web-application powered by BLOCKv.

How does it differ from typical marketing solutions? For starters, the real-time user analytics provide an intimate look at the campaign’s metrics. These stats provide proof of an engaging experience for fans. All users were guaranteed to receive value through playing the game vAtoms, as every player received a prize. As always, vAtoms are owned by the user, never by the application as in traditional digital object platforms.

Putting prizes on the blockchain is a step forward to demonstrate authenticated ownership of digital goods. The digital prizes with physical counterparts are written to the Ethereum blockchain thereby confirming a verifiable prize redemption from the sponsor.

Taking advantage of LAFC’s partnership with Heineken

The project comes on the heels of LAFC opening a new $350MM stadium and striking a partnership with Heineken. Both parties were seeking creative ways to build relationships with fans and consumers. By white-labeling BLOCKv’s technology stack, Greenfence presented an innovative marketing solution to Heineken and LAFC.

vAtoms are the backbone of the campaign, while the user interface is white labeled for Heineken and Greenfence. For BLOCKv, it’s yet another great example of delivering “interface moments” to blockchain technology through vAtoms. Simplifying the way digital objects are created and written to blockchain is one of the promises of the BLOCKv platform.

Great prizes, including a Carlos Vela meet and greet

For fans, this adds up to a compelling, engaging experience with great prize, including:

An authentic digital collectible poster of Carlos Vela, shareable to friends and family.

LAFC merchandise: a brand-new redeemable LAFC hat, which live on the Ethereum blockchain to guarantee authenticity and ownership.

LAFC tickets for two: also redeemable for tickets to a game and giftable. These prizes live on the Ethereum blockchain to guarantee authenticity and ownership.

Last, but not least, all participants were automatically entered into a sweepstakes to meet Carlos Vela in person — with up to 45 participants winners total. (Btw, Vela killed it during his recent exceptional performance for Mexico in the World Cup. )

As more developer partners and agencies turn to BLOCKv’s platform, vAtoms are becoming an increasingly popular solution. Reeve Collins, CEO of BLOCKv, says, “With BLOCKv’s technology, this campaign demonstrates how we are driving the evolution of a unit of information into a unit of engagement, and ultimately into a unit of value. It’s a new paradigm. As more of the world’s top companies use BLOCKv’s developer platform, we are excited to let the masses experience more ‘first interface moments’ to the blockchain through vAtoms.”