Horrifying images have captured the moment a bullfighter was gored in the groin area during a fight.

Luis David Adame can be seen grimacing in pain after the bull's horn penetrated his skin.

Photos show blood seeping from the wound as he was helped off the bullring. He tried to cover the injury with his own hands.

He was then rushed to hospital.

The attack from the injured animal, which can be seen with several banderillas - harpoon-pointed sticks - in its back, took place in the Santa Maria de Queretaro in Mexico during the first round of the festival.

Mr Adame had been using the traditional red cape to dazzle and confuse the animal when the bull quickly changed direction.

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Unable to get out of the way, Mr Adame was injured and tossed into the air.

He then fell to the ground and his colleagues ran to help him.

Dr Rafael Vazquez Bayod told local reporters: "Luis David Adame has suffered a large goring in the scrotum that has torn the skin across 10cm, including injury to the testicles."

The bullfighter tweeted a message as he lay in hospital, thanking his supporters for their good wishes.