Mobile device usage statistics point to more media and content being consumed through mobile devices, with 61% of email being opened on mobile clients and nearly 70% of all online traffic occurring on mobile. With more people relying on their mobile devices, like smartphones and tablets, to get news, buy products, do research, and communicate with others, marketers are focusing on creating marketing and advertising content for mobile. Prioritizing this approach is important for businesses to stay competitive as all audiences are interacting more with mobile than ever before.

How to use mobile marketing technology to benefit your business

Here are all the ways that mobile marketing technology can help support the aims of your business.

Meeting your customers where they are

Customers spend hours a day on devices like smartphones and tablets, from standing in the line at the grocery store to checking email in elevators to reading ebooks in bed and all the time in between. Using mobile marketing methods – whether it’s emails optimized for mobile or digital display ads that are served on websites or apps customers visit – lets you engage with audiences more effectively.

Assists customers in their shopping

All marketing should essentially help point a customer to your brand as a solution or help them solve a problem by using your product or service. But assistance can go further than simply offering an answer. You can now help them find the solution faster, as many search engines are giving preference to mobile-friendly websites. Websites are certainly a part of your overall marketing landscape and need to be optimized to be viewable on mobile in order to continue to rank when customers are searching for a solution that will help meet their needs. Additionally, mobile apps and marketing tools help customers get more information or complete their shopping experience. Not only can most customers shop from an app, but they can also often use an app to help them make an educated decision. Some retail businesses, for instance, use AR apps to help customers see what their brand’s furniture might look like in their home or how their company’s clothing might look tried on virtually. AR apps like those are extremely powerful mobile marketing methods.

Using SMS as a mobile marketing tool

SMS – the technology that supports the sending of text messages – has an open rate of 98%, according to Forbes, and most people read the message within minutes of opening it. That’s a mobile marketing technology that has a much greater engagement rate than email and can be customized to your audience with offers for free or discounted product, contests, or other information that will drive them to research your brand further or engage with it on some other medium – like by visiting your website.

Reaching the most people

Mobile devices are everywhere and are being used widely and consistently. Mobile marketing technology makes it possible to reach these people even when they’re not at a desk doing product research or working – because now people have a computer on them at all times. Using mobile marketing techniques means being able to not just reach people where they are – on the devices they’re more likely to be using – but also being able to reach more people, simply by optimizing advertisements so that they can appear to people on the go instead of just when they’re sitting on the couch or at a desk.

Digital marketing continues to evolve and mobile marketing a trend that cannot be ignored by businesses who want to engage with audiences and grow their brand awareness. Mobile marketing technology is a wise investment of marketing dollars for most organizations, helping them to provide consistent compelling messaging to their audiences.