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You've probably stared at it whilst eating your breakfast every morning without even realising.

We're talking about the world famous cockerel on the side of every box of Kellogg's Corn Flakes.

(Image: Daily Mirror)

No, not the fact that he's called Cornelius - which, admittedly, not a lot of people know about - we're talking about the fact he's actually Welsh.

That's right, one of the most recognisable brand mascots in the world, which helped establish one of its biggest cereal companies hails from here - or, at least, the woman who helped create him does.

Renowned harpist and three times National Eisteddfod winner Nansi Richards crossed paths with American entrepreneur Will Kellogg whilst on a tour of the States - around about the time he happened to be looking for a new way to market his firm's decision to switch from selling cereal in sacks to individual cardboard boxes.

Legend has it that she suggested using the sunrise serenading farmyard bird because cockerel in Welsh - ceiliog - sounded a lot like Kellogg.

And so taken was the man himself he with the story that he decided to give the cockerel the red, white and green colours of the Welsh flag.

Cornelius then made his public debut in 1957, prior to which Kellogg's advertising for Corn Flakes revolved around the image of a woman - The Sweetheart of the Corn - standing in a field and gathering in the crop.

And the Welsh connection doesn't end there...

In the 1994 movie The Road to Wellville,WK Kellogg's father Dr John Harvey Kellogg - an early advocate of healthy living and the inventor of the Corn Flakes - was played buy none other than Sir Anthony Hopkins .