Since 97% of the online experience begins with a search, there’s a good probability that an individual will come across your brand initially via your website than any other online channel. So, getting it designed by a top rated web design company in Pleasanton will make sure that it will leave a wonderful 1st impression of your brand on the audience.

However, you must keep in mind that you have just got a few seconds to let the audience make a decision to browse the website further or go back to search results. Let your website visitors become acquainted with what your business is all about, what are your offerings, and the reason to buy your services or products at the first glance.

The following must be considered to ensure your website reflects the uniqueness of your brand:

Begin with the color scheme

Your website must be designed using the color scheme that you have already ascertained for your brand. Or else, opt for the colors that symbolize the values of your brand and reflect the precise tone you would like to hit. However, if you are not sure about the color scheme, the website design specialists will definitely help you get the best suitable color scheme to match your brand’s identity.

Be steady with the design

Even though it may be somewhat enticing to simply allow your artistic intellect to go wild and make every webpage look unique, however, keeping consistency will strengthen the identity of your brand amongst the audience. Being consistent will let the website visitors retain information regarding your brand even after they leave the website and easily distinguish it the next time they come across it.

Make use of the correct photos

No leading web design company in Pleasanton will ever dare to ignore the significance of making use of the correct photos on the website. They are crucial to promoting your brand. According to the scientists, around 75,000 images are processed by the human brain quicker than it does text. In addition, 96% of all human communication is visual. This is the reason that using pertinent, high quality photos comes out to be a significant ingredient for every website. It further helps to communicate the audience precisely what your business is all about and what it offers.

Set the tone

Being familiar with what to communicate to your target audience is one thing, and being familiar with the ways to put it in the right picture is a different thing. In the majority of scenarios, it is based on the ways the tone of your content is set that influences the perception of the target audience regarding your brand. Keep in mind that going for an informal voice will work wonders if you would like to put your brand as approachable and friendly. However, the experts of a reputed web design company in Pleasanton, CA would recommend using more formal language if you are willing to bring in expertise and authority to your business identity.

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