Here’s How Much the Netflix Library Has Grown in 93 Countries Since Launching Globally

Most countries’ Netflix libraries have seen anywhere from 25%-350% increases in their total title count, with the US dropping 1%

We travel a lot and love a big adventure, but sometimes while on longer trips, a relaxing day watching Netflix doesn’t seem like the worst idea. One thing that has always interested us, though, is how different the Netflix library is in each country. We wanted to see just how different each country’s library is, so we pulled data on 93 countries around the world where we could find the numbers to find out what this looked like.

In January of 2016, Netflix announced that they were going to expand into 130 new countries, but early indications were that most of these countries were pretty underwhelmed by the selection. However, over the past 18 months, things have really started to improve on the global scale. Most countries’ Netflix libraries have seen anywhere from 25%-350% increases in their total title count.

The one exception? The United States, which is actually down 1% over that same time period.

Netflix’s global ambitions are clear here, with massive investment in growing international subscriber numbers. Internal reporting at Netflix seems to believe that domestic expansion within the US isn’t going to keep their hyper-growth pace moving forward, thus the focus in other countries as evidenced by the below data.

Below you will find a comparison on how many titles each country had in February 2016, compared to how many titles each country now has available for Netflix subscribers.

Country February 2016 Title Count September 2017 Title Count Total Change % Change Sri Lanka 765 3703 2938 384% Pakistan 765 3606 2841 371% Nepal 793 3660 2867 362% India 821 3789 2968 362% Maldives 775 3572 2797 361% Bangladesh 796 3592 2796 351% Taiwan 640 2691 2051 320% Indonesia 762 3188 2426 318% Philippines 766 3201 2435 318% Macao 631 2633 2002 317% Malaysia 768 3177 2409 314% Hong Kong 642 2634 1992 310% South Africa 761 3098 2337 307% Nigeria 757 2950 2193 290% Kenya 758 2952 2194 289% Angola 759 2952 2193 289% Singapore 713 2744 2031 285% Mongolia 799 3056 2257 282% Russia 812 3104 2292 282% Thailand 755 2872 2117 280% Kazakhstan 857 3223 2366 276% Vietnam 764 2859 2095 274% Mauritius 816 3005 2189 268% Estonia 856 3081 2225 260% Ukraine 863 3104 2241 260% Latvia 858 3086 2228 260% Lithuania 858 3084 2226 259% Malta 1001 3598 2597 259% Georgia 861 3087 2226 259% Bulgaria 858 3069 2211 258% Czech Republic 857 3062 2205 257% Belarus 866 3094 2228 257% Slovakia 861 3064 2203 256% Hungary 858 3051 2193 256% Croatia 852 3027 2175 255% Cyprus 838 2967 2129 254% Slovenia 858 3035 2177 254% Serbia 859 3037 2178 254% South Korea 823 2875 2052 249% Gibraltar 1060 3602 2542 240% Turkey 753 2472 1719 228% Israel 746 2417 1671 224% Japan 1914 6076 4162 217% Morocco 733 2305 1572 214% Egypt 735 2311 1576 214% Bahrain 736 2314 1578 214% United Arab Emirates 735 2306 1571 214% Oman 736 2309 1573 214% Saudi Arabia 736 2306 1570 213% Romania 855 2664 1809 212% Greece 832 2590 1758 211% Poland 860 2583 1723 200% Portugal 813 2440 1627 200% Iceland 1053 3071 2018 192% Italy 1243 2757 1514 122% Spain 1348 2863 1515 112% Puerto Rico 2103 4348 2245 107% New Zealand 2103 3894 1791 85% Australia 2152 3945 1793 83% Belgium 2022 3334 1312 65% Netherlands 1835 2880 1045 57% Austria 1789 2798 1009 56% Germany 1827 2804 977 53% France 1962 2953 991 51% Switzerland 2207 3321 1114 50% United Kingdom 2989 4484 1495 50% Finland 2042 3050 1008 49% Ireland 2981 4451 1470 49% Canada 3485 4965 1480 42% Norway 2069 2893 824 40% Sweden 2067 2871 804 39% Denmark 2088 2892 804 39% Belize 3639 4930 1291 35% Panama 3640 4927 1287 35% Trinidad and Tobago 3646 4923 1277 35% Venezuela 3567 4439 872 24% Paraguay 3571 4441 870 24% Colombia 3564 4432 868 24% Uruguay 3572 4441 869 24% Peru 3567 4433 866 24% Chile 3567 4432 865 24% Ecuador 3567 4431 864 24% Argentina 3572 4434 862 24% Guatemala 3573 4434 861 24% Honduras 3573 4434 861 24% Nicaragua 3573 4434 861 24% Costa Rica 3573 4433 860 24% El Salvador 3573 4431 858 24% Dominican Republic 3579 4424 845 24% Mexico 3589 4428 839 23% Aruba 4254 5228 974 23% Brazil 3595 4257 662 18% United States 5629 5553 -76 -1%

Data sources: Netflix, unogs.com, Wikipedia