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Imagine you are prepping before a rafting trip down the Grand Canyon with your family and friends. You drive to the put-in at Lee’s Ferry, Arizona with your gear packed and your rafts loaded. You park the truck, put on the river, and spend a wonderful 18 days floating through one of the most incredible canyons in the world. When the trip is over, the same truck you drove to the put-in upstream is now waiting for you downstream at the take-out. Ready to be loaded up with gear and driven away.



Imagine you’re going downhill mountain biking with your friends. You drive to the top of the trailhead, unload your bikes from the truck, and ride incredible single-track all the way to the bottom of the mountain. The same truck that you left at the top is waiting for you at the end of the trail, ready to shuttle you back up for a second lap.



Imagine heading out for a long-distance point-to-point trail run. You drive to the trailhead, pack some energy gels in your hydration vest, lace up your sneakers, and set off on a moderate pace through the mountains. However, instead of offering beers to a friend in exchange for them picking you up at the end point, the same vehicle that you drove to the trailhead will simply drive itself to the pick-up point. To top it all off – this miracle vehicle doesn’t require a single drop of gas or diesel. It runs on electricity.

This is the ultimate motivation behind Rivian, the newest electric vehicle company – to create self-driving, electric, off-road, 4×4 vehicles that appeal to folks wanting to spend time in the outdoors, and help enable them to do just that.

“better off-road than any other vehicle on the market”

Here’s a big differentiator between Rivian and lots of other companies out there – they don’t want their vehicles to be owned by every single outdoor enthusiast in America. This is because every driver in America does not need to have a vehicle at their disposal 24/7. Rivian’s goal for the future is to allow people to subscribe to their vehicles, where the vehicle then drives itself to your home for your requested time, ready to be driven. Instead of owning a vehicle, you can simply call it to your house, and then use it to take your family skiing for the weekend. Or take your friends to the beach for the day. Or take your kids mountain biking after work.

Rivian’s thoughts are simple: Fewer people owning vehicles = fewer vehicles = less waste and pollution.

In November of 2018, The Outdoor Journal was invited to the official unveiling. You can read more about this first peek, and the car itself here.

For the time being, Rivian is taking baby-steps towards that goal – starting with perfecting the electric vehicle. Rivian (you can check out their current lineup here) is the first electric car company building 4×4, off-road vehicles.



The goal? To be invitational. To help you get out there and enjoy the outdoors in a clean way. Trucks and SUV’s are currently available for preorder, to be released to the public in 2020. According to Rivian’s Founder and CEO, RJ Scaringe, their truck is “better off-road than any other vehicle on the market” – Without using any gasoline or diesel.

Sounds great, right? We think so!

The Rivian x Alex Honnold Partnership

We’re not the only ones – so does world-renowned rock climber and free-soloist, Alex Honnold. “Wouldn’t it be amazing to do a 10-day rafting trip and have your car pick you up at the end? Except it wouldn’t be your car. That’s the whole point – the Rivian picks you up and it isn’t necessarily yours, but you are still getting picked up by a quality vehicle that you know you care about.”

Honnold’s partnership with Rivian caught us a little off guard.

Honnold is switching to a truck? What about his #vanlife? He is famous for being a dirtbag climber living out of a van! How will he do that with a truck? With all those questions in mind, we called up Alex to pick his brain about his decision to ditch #vanlife and move forward in a partnership with Rivian.

To Alex, making the decision to switch was easy.

We need more companies like this in the world.”

“Well, I mean the point of van life has always basically been because it’s the easiest way to adventure and access the outdoors. And if there is a way or a cleaner way, then I’m 100% on board. I basically always wanted to go electric for my transportation but there just hasn’t really been the option. And I own a home now… so basically at least half the year I’m based out of the home, and it makes more sense to be able to commute and drive your car to the crag. This is why I’m so excited about my partnership with Rivian is that living in Las Vegas, a lot of the climbing is sort of highway driving. It’s pretty casual, like any electric cars could get you there. But then the other half is pretty rugged, four-wheel drive, you know, dirt roads and there just isn’t an electric car on the market that can do both.”



Until now.

From Dreams to Reality

RJ Scaringe built this company from scratch. It was just himself and his dreams, then slowly over the past ten years, built the company up to what it is now. A budding electric vehicle company with five different factories in multiple states and continents. In the way that he built the company from a clean slate, he also built the vehicles with a blank canvas, from the ground up. Completely rethinking the design and storage space available in a vehicle, Rivian went about building their trucks and SUVs from a previously uncomprehended perspective.

We were fortunate enough to sit down and speak with RJ a little later the same day. You can read “Meet RJ Scaringe. The Founder of Rivian, Changing the Way We View Transportation” here.

The entire vehicle is built upon something RJ refers to as a skateboard, because that’s exactly what it looks like – 4 wheels and board. This skateboard includes everything that the vehicle needs to run, so everything above is free for you, me and an abundance of storage. Instead of a typically huge engine being stored in the hood of the truck, there is only one vast storage compartment. Instead of the usual workings required behind the back seats of the truck, there is just another gigantic storage compartment. More information about the build can be found here.

Electric, 4×4, off-road capable, an environmentally-focused company, ample storage space… it seems perfect. So what’s the catch?

The Cost

Well, as RJ says, “Today with battery prices where they are, it’s very hard to make a large battery pack vehicle at a low cost. It’s super hard. It’s really impossible.” And when building a vehicle is expensive, buying a vehicle then also becomes expensive. With a $61,000 starting price for the truck and $65,000 for the SUV, Rivian vehicles are a price range well above many of their off-road competitors. But despite this, RJ is optimistic that as the world continues moving forward with electric vehicles, the price-point to build Rivian cars will go down, thus allowing the company to sell the vehicles at a more affordable price. “We are at a really interesting tipping point where the whole world will convert and needs to convert to electric. Essentially over the course of our lives, it will go from a percentage of vehicle sales being electric, to literally one hundred percent.”

Back to Alex and Imagining.

100% electric vehicles sounds pretty good when Alex Honnold talks about it. “When you think about how much more liveable cities will be when vehicles are 100% electric. Much more peaceful. Imagine LA without smog!”

We may have a long way to go before the entire world is driving 100% electric cars, but at least this is a step forward!

As Alex says, “It’s the sort of company that I wanted to see succeed. Even if I wasn’t working with Rivian, if I wasn’t an ambassador or anything, I would still be supporting the brand. We need more companies like this in the world. The world has to go 100% electric at some point and the sooner the better. I am so psyched. Can’t wait to get the truck and use it.”

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