Michael: Is it weird having videos of your tracks?

Archy: It is weird, yeah. Some videos, even for this record, I was like, I'm not putting that out. That's because I had such an idea in my head about the song and the visuals that I wanted to go with it that it just didn't seem right.

I think it's interesting because there is a level where you've got to match the song. There's quite a hi-fi sound in it, in the actual track. There's a really hi-fi synth line that goes throughout it, that string, and I think that matches with the camera quality.

You're giving up something you've worked on for someone else to manipulate and do whatever kind of thing with it. I've done videos which I've hated and they've been more successful than anything else in its simplicity. I think as a musician sometimes you've got to let it slide and just let someone else do their thing with it. If you hold onto it too dearly you might never do anything. I guess it's kind of like Stephen King and his own films in a weird way.

It does compromise it. Even with Rock Bottom you had to compromise to my idea. You know what I mean? It created all kinds of stuff where it couldn't quite flow the ways I had imagined and how you had imagined it, because there wasn't a straight up storyline to it. It was just me going, "I want that. I want that. I want that.”