What Taco Bell says the Double Chalupa is supposed to look like. Taco Bell Customers are complaining that Taco Bell's latest "boatload of goodness" is failing to pack the promised meat-and-nacho cheesy punch.

While Taco Bell has advertised its Double Chalupa, a limited-time offering that the chain debuted last week, as a chalupa with double the meat, fast-food fans say that the reality falls short of advertising.

As Consumerist — which first spotted complaints — notes, some people are saying that their Double Chalupas are stuffed with a whole lot of veggies, without enough meat to fill the double-wide chalupa shell.

Here's what the Double Chalupa should look like:

A twist on a classic. Say hello to the new #DoubleChalupa. A post shared by Taco Bell (@tacobell) on Jun 22, 2017 at 7:01am PDT Jun 22, 2017 at 7:01am PDT

Here's what customers say the Double Chalupa actually looks like:

Even in the cases of customers who seem to be enjoying the taste of the Double Chalupa, it's clear that the reality doesn't quite match up with advertising.

#locostacos #doublechalupa #tacobell #tacos🌮 A post shared by John (@johnnie64) on Jun 25, 2017 at 12:01pm PDT Jun 25, 2017 at 12:01pm PDT

So today I tried the Double Chalupa at Taco Bell in the Spicy Version (they just added jalapeños, not worth it) and I will say it was Good, it would be Great if they add some nacho cheese on it though 🙌🏾 #tacobell #chalupa #doublechalupabox #doublechalupa #foodie #lunch A post shared by Reecey 👑 (@cocky_capricorn) on Jun 25, 2017 at 6:24pm PDT Jun 25, 2017 at 6:24pm PDT

A super-sized chalupa shell makes it more difficult for customers to see the meat in the Double Chalupa — even when workers are, in fact, putting in twice as much beef or chicken.

It's a glorious crispy, yet chewy boat of taco meat! 🔥🙌🏼 @tacobell #KingChalupa #DoubleChalupa #Chalupa A post shared by Dj Phat™ (@phatphood) on Jun 24, 2017 at 11:50am PDT Jun 24, 2017 at 11:50am PDT

Taco Bell told Business Insider that it was aware of the social media complaints.

"Our Customer Care team has been in contact with our fans to ensure they have the best Double Chalupa experience possible, and we are connecting with our restaurant teams to ensure our customers receive Double Chalupas that exceed their expectations," a spokesperson said in an email.

The aesthetics of fast food are a big problem for Taco Bell, where the Instagram-ability of food drives new menu ideas.

"We want people to talk about it, and blog about it, and get excited, and share their pictures," Liz Matthews, Taco Bell's chief innovation officer, told Business Insider earlier this year when asked about how the chain comes up with its new menu items. "We can always make food taste good. But, how do you get that twist that makes it a part of people's lives instead of just eating?"