Electric-truck startup Rivian Automotive is pushing back the launch of its debut model, citing complications from the coronavirus pandemic, the company said Tuesday.

Rivian, which has drawn investment from automotive and tech heavyweights like Ford Motor, Amazon.com and Cox Enterprises, had planned to deliver its first R1T pickup trucks in late 2020. That timeline has been delayed because of the pandemic, a company spokeswoman said, declining to discuss a new target.

The Rivian vehicle was expected to be the first electric pickup truck to hit the market as startups and traditional car companies eye a new, potentially lucrative category. General Motors, Ford and Tesla have disclosed plans for new battery powered pickup trucks.