JUSTIN Timberlake is bringing sexy back to MySpace.

The flailing social networking-turn-entertainment-hub is expected to announce today (AEDT) the arrival of one million new users since December.

Timberlake, along with brothers Chris and Tim Vanderhook, bought MySpace last June for $35 million from Rupert Murdoch's News Corporation - which paid $580 million for it in 2005.

The singer-turned-actor plunged much of his own money into the deal because he wanted for users to have place where they "can can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect".

"MySpace has the potential to be that place," he said back in June.



Emphasis on potential, JT, who played Facebook co-founder Sean Parker in The Social Network.



That was pretty big talk considering he had just bought into a business which had lost more than 43 per cent of its user base since its heyday of 2008.

At its peak, MySpace received 75.9 million unique visitors a month, but by June 2011 that number was down to about 33 million and dropping daily.

But just when the company looked like it was about to be stripped for its parts it looks like the trio have earned some bragging rights.

The co-owners attributed its membership boost to its new media player which launched in December.

"We went from zero sign-ups per day to 40,000," Chris Vanderhook, the company's chief operating officer said.

MySpace also announced a deal with Panasonic for MySpace TV last month which will allow users to share and comment on TV shows and music videos.

Vanderhook also attributes the sites growth to its integration with Facebook and Twitter – sites it no longer considers its competitors – allowing its users to listen to its library of 42 million tracks across multiple social networks.