Just hours before the telecast of the 90th Academy Awards, the NRA released an ad targeting “Hollywood phonies.”

In the ad, NRA spokesperson Dana Loesch says, “We’ve had enough of the lies, the sanctimony, the arrogance, the hatred, the pettiness, the fake news. We are done with your agenda to undermine voters’ will and individual liberty in America.”

She continues, “So to every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents, to the politicians who would rather watch America burn than lose one ounce of their personal power … your time is running out.”

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The “time is running out” theme came up later in the ad, when Loesch called out some media pundits by name.

It was possibly a play on the #TimesUp hashtag, which many in Hollywood have used to call out sexual predators in the entertainment industry.

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“To the Joy-Ann Reids, the ‘Morning Joes,’ the Mikas — to those who stain honest reporting with partisanship, to those who bring bias and propaganda, to CNN, The Washington Post, The New York Times, your time is running out.”

Watch the ad here in its entirety:

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PopZette editor Zachary Leeman can be reached at [email protected]. Follow him on Twitter.