Gus Wenner, whose father started Rolling Stone magazine in 1967, made quite a pronouncement in an interview last week. “In my mind,” he said, “gaming is today what rock ’n’ roll was when Rolling Stone was founded.”

Yes, gaming. As in video games.

Why the bold assertion?

Wenner Media, the company behind Rolling Stone, Men’s Journal and Us Weekly, is set to introduce Glixel, a stand-alone site devoted to gaming. The site won’t go live until October, but the company plans to unveil the concept on Monday with its first weekly newsletter.

Glixel is part of a broader digital push at Wenner Media, which like all magazine companies finds itself confronting a world that is moving away from print. Even the biggest magazine publishers, including Condé Nast and Time Inc., are aggressively pursuing new ways to reach readers, through online video and virtual reality.

With Glixel, Wenner Media is trying to capitalize on the lucrative gaming market, which has exploded in recent years. In the United States, revenue from video games is expected to reach almost $17 billion this year, and nearly $20 billion in 2019, according to a recent report from PricewaterhouseCoopers.