Among the sights and sounds of the 22nd Winter Olympics in Sochi is a refrigerator filled with free beer, but not everyone can open it. Next to the door is a special slot for passports, and the door will only open when a Canadian passport is inserted. Behind the scenes the fridges are using a webcam to verify the passport scans, says Time, though once the door is opened all bets are off on the drinker's nationality.

Once the door is open, all bets are off

The beer and the fridge are the creations of Canadian beer company Molson, and are part of a marketing effort that launched in cities across Europe last year. This particular fridge is located at Canada's Olympic House, a home base of sorts for friends and relatives of Canadian athletes that neighbors Sochi's central stadium.