The problem is, of course, that there aren't deep pockets to sue, which some players recognize.

"If I thought they were making just millions and millions of dollars and they weren't trying to share it at all, I'd be like, 'Oh, come on,' … but we're not making that much right now," said Alberts, a practicing dentist. "And if we get to that point, where we really have a following and it's really coming up, then hopefully they would want to share the wealth with us. That would be wonderful.