The newly announced Blockchain Gaming Alliance in the Blockchain Game Summit which took part in Lyon, France by B2Expand contains some big names that push forward for mainstream adoption.

The most prominent blockchain gaming alliance is set to change the gaming industry by developing a series of standards based on the blockchain technology while preparing the field for future mass adoption.

The gaming giant Ubisoft unites their powers alongside with Enjin Coin to reach approximately 2.6 billion gamers worldwide.

Numbers say that in 2017, the gaming industry surpassed the $36 billion mark and while we wait for new technologies like Virtual Reality and Blockchain itself to penetrate the market, this amount is likely to grow rapidly.

The main aim of the created alliance is to change the traditional gaming industry via developing a set of new standards and applying the potential of blockchain technology to the industry. The gaming giant called Ubisoft is one of the most noticeable members of the newly formed group. Enjin, Fig, Alto, Ultra, Gimli and EverdreamSoft are among other members of the consortium.

“The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability.” Nicolas Gilot, CEO of Ultra

Ubisoft is taking the role of the frontier, their Innovation Lab, which is a project of helping blockchain games to thrive and share expertise, seems to bring results. Clearly, they are one step ahead of the competition as one of the biggest gaming studios who adopt Blockchain technology.

Ubisoft has also released Hashcraft, a game similar to Minecraft which all data are stored on a public blockchain.

Enjin Coin, on the other hand, is the real deal in Blockchain gaming, their expertise and passion for crypto & games have given us the opportunity to explore a fascinating world of real gaming economies in a variety of connected game through the Multiverse project. The first of the first, we expect Enjin to benefit a lot from Ubisoft’s expertise and create unforgettable gaming experiences.

While we wait for the next big blockchain game, ENJ has already released the most completed Blockchain gaming wallet.