What is the origin of the quote?

The basic concept was first presented in a rare book of natural philosophy called "The Foundations of an Applied Ontological Metaphysics". Fortunately, it was later reprinted in a work called "The Immanent Metaphysics" and then again in a shorter work called "The Effective Choice", all by the same author (Forrest Landry). Although there are many interesting and unusal concepts in these books, the aphorism on the back of The Launch Box is believed to be that 'one simple idea' whose time has come to create the next 'right step' in the evolution of human relationships.

Here at Magic-Flight, we have found this aphorism to be true, and as such, we have woven it into the fabric and foundation of our company. It is the one vibrant base from which all aspects of our operations grow. That quote -- the aphorism -- is our 'magic sauce' and our 'secret ingredient'. We measure our effectiveness by the degree to which others breathe easier in their lives because of the way in which we live in ours. We credit our success to a continuing and consistent effort at deepening our understanding and practicing the ideals expressed in that quote (and within those books). We believe that it is worth teaching. Over time, it is our hope that everyone will come to realize the amazing, life changing aspects of this approach, and in so becoming and practicing, so shall all of the life of this world thrive!

These and deeper understandings have given us the keys to effectively listen to the needs of our customers and to provide mutually beneficial goods and services in ever more socially and ecologically sustainable ways. Even the value of sustainability itself is a choice -- the choice to continue to create choice. As an expression of a deeper knowledge of what is important, all is embraced in the full implications of that aphorism. To truly understand the practice of loving well, and to live by that path, is perhaps the most ultimately meaningful thing that we as beings can do.

We view our vaporizer as a manifestation and symbol of our love, enabling so many people to literally breathe easier every day. As such, The Launch Box is more a "publishing media" for the quote rather than the quote being something "added" to the Box. Which is greater: the idea OF the box, or the idea ON the Box? Either way, it works rather well!