On completing his MD in obstetrics and gynecology, Dr Jatin Shah had a life vision of being able to treat infertile couples and help alleviate their intense emotional suffering. Over the past two decades, he has brought happiness to lives of infertile couples helping them achieve their dreams of having a child/children. In the year 2014, the center established the various techniques of Assisted Reproduction such as IVF, ICSI, Vitrified and Frozen embryo transfer, Egg / Embryo / Sperm Donation and Surrogacy.

Dr. Jatin P Shah has the unique distinction of performing all IVF tasks including Ultrasonography, Oocyte Retrieval Surgery, IVF Embryology and Embryo Transfer personally which reflects in the exceptionally high success rates. His ability to troubleshoot and solve problems in IVF & ICSI programs in different laboratories has earned him the nickname of "IVF Commando".