In the late 1980s and early 1990s, Virgin Games, distributors of Sega produce in the United Kingdom, advertised in magazine comic Viz, which at the time is said to have been the third most popular magazine in the country.

Unlike other forms of print media the Viz adverts were made specifically for the magazine and had a more mature tone. Exactly how long the advertising deal lasted is unknown, though it is thought to have stretched to at least 1994 for the release of Virtua Racing.