However, a closer examination of ABC figures reveals that as much as 26% of HT’s claimed circulation (10.6 lakh copies compared to TOI’s 10.4 lakh) comes from a rehashed, mini version called ‘HT 2 Minutes’. HT 2 Minutes, which rarely exceeds 12 pages and is priced at just Rs 1.25 against Rs 4.50 for the regular HT, is inserted into Hindi Hindustan from Monday to Friday and carries only a small proportion of the ads that appear in the main newspaper. For instance, between September 1 and 6 this year, it carried less than 30% of these ads. From an advertiser’s viewpoint, this means that as much as 26% of HT’s circulation in Delhi NCR, in all likelihood, does not carry its ads. Moreover, the ones that do get carried might not even reach the English-speaking reader that they were originally intended for.