Khushbu Verma is the Senior Manager for Research Services at MarTech Advisor, where she creates user-focused reports that help buyers navigate crowded markets. Khushbu Verma is the research contributor and administrator of the 2016-17 MTA Buyer’s Guides on major marketing technology categories, which you can download here. Over the period of 8 years of her professional experience, she has invariably acquired and implemented the Primary and Secondary Research & Analysis skills. Her proficiencies also cover Account Profiling, Market Insights, Vertical Specific Reports, Business Scope Analysis and Competitor Analysis. Prior to joining MarTech Advisor, Khushbu Verma worked on promotional marketing, CATI & CAWI surveys, training, customer retention and support. She has done her Masters in International Marketing and Research from The Indian Institute of Planning and Management (Pune).