The MRR Grind

In June, 2014 we shipped an MVP for Cronitor that was so basic I cringe a little when I think about it. It didn’t do very much, most features were cut, but it shipped with paid subscriptions on day one. We sold one to a friend.

My earliest work on subscription integration was primitive: The first month’s charge was captured during the upgrade but we created each subscription by hand in the Stripe dashboard. It sounds sketchy but recurring billing is just not a problem that needs to be solved by launch day. Now, 2.5 years and 2 iterations later, I’ve had time to meditate on a few lessons learned.