Photo Credit: Electronic Arts

California-based gaming giant Electronic Arts (NASDAQ: EA) is to set up a development center in Israel after acquiring the cloud gaming technology assets and personnel of the Israeli unit of fellow Californian gaming company GameFly.

Electronic Arts said in a statement that the 50-strong Caesarea team would join EA’s functional teams, including the central technology organization that is responsible for developing and operating the platform that powers EA’s leading games and services.




“Based in Israel, the acquired technology and team members deepen EA’s capabilities and expertise in cloud gaming, and enable the company to continue exploring new ways for players to access and experience games from any device,” EA said.

GameFly’s Israel development center was set up in 2015 after the company merged with Playcast in a $30 million deal. The terms of the current acquisition, which EA said was completed earlier this month, were not disclosed.

“Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere,” said Ken Moss, Chief Technology Officer of Electronic Arts. “We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

EA has more than 300 million registered players around the world and reported revenues of just over $5 billion in 2017.

EA was founded and incorporated on May 28, 1982 by Trip Hawkins.