What is Web Presence Management?

Web presence management is the coordinated alignment of all online marketing channels to project a unified brand image. It helps you improve the visibility of your brand, products, and services across various media, devices, and channels on the internet.

Done right, web presence management helps you not just grow your market share, but also grow the entire market footprint. It creates new engagement avenues and conversations with your target audience.

Web presence management begins with your brand identity, logo and brand personality online. It also includes how your website communicates, your mobile presence — whether it is mobile web or apps — integrated marketing through every online marketing channel including SEO, social media, paid acquisition, email marketing and more. It also includes understanding and analyzing the experience of your target audience, the way they perceive your brand and how they engage with you. This helps you make sure that your brand interacts with your audience in a way that would resonate most with them.