But while experts talked at length on TV and columnists wrote reams of words on it, there is arguably no political commentary more succinct than a GIF - and it wasn't long before the hashtag #TheresaMayGIFs went viral.

Unfortunately for the prime minister, the reaction was not full of praise for her performance.

Many thought she inflicted damage on herself with a performance that failed to to convey the "strong and stable" message that she has been trying to push throughout the campaign.