Writer and digital content makers such as your average blogger, write, life guru or storyteller may have a shitty deal. If you are in the traditional creative industry you would know what we are talking about.

We love creativity but, we also are well aware that the traditional mediums of production and publication interfere too much with the artists creative process and succumb their artsy juices to cut to the commercial chase, produce quantity of sell-able product and quality is let out by the sewage to sweep streets in poverty and demise.

In simpler words, if in today’s situation, i set out to write a book i will need to go to a publisher who will take 85%. Most publishers also do not like e-books or have issues with expression and style because they do not understand how to market such work. They know that the internet is great but they do not understand how to make it work for them.

Stupid people are in power of doing crazy things in undermining ways. The world deserves better. Thus, decentralised media content creation and publishing platforms are here.

While social media really let people to explore the boss-less life and the creative freedom taste, it was still very quickly toppled by big data and bigger advertisers putting caps on ideas and slicing dicing half of the originality of things that the social media could offer to us as opposed to the traditional print and electronic ad-wasteland.

Blockchain-based Publica thinks that it can fix these problems. It can make the digital content great again, no jokes there.

Publica is a coin which operational protocol layer is built in Solidity and uses Ethereum network computing power. It enables decentralization of direct transactions in protocol currency between readers and authors in order to purchase access keys for the literary works of the later.

Decentralization is all the rave and thus it is of such immense importance that knowledge and opinion dissemination networks be decentralized so that the word can get out and societies can begin to transform at a rapid speed through unfiltered and uncensored idea pools.

Publica, much like Po.et, is aiming to do so by using blockchain technology and smart contracts. This will have the following benefits:

Lower costs and fee taken by publishers , by the elimination of the middle-men – the white middle aged average looking men who told writers and artists what is good and what is not.

Trust amongst writers and helpers , those shady publishers could not be trusted after all. In countries with poor systems, people would print books under other people’s name as scam and plunder tactics.

Higher quality books . This comes from the high amounts of creative freedom and demand of originality over fixed recipes for commercial use.

Publica will also allow authors to enjoy a greater Mogul treatment, unlike before where the publisher was a king and the write the proletariat exploited laborer.

I love the sound of it. Don’t you? Ever written anything? Or would you like to? Would you use something like Publica, let us know!