Toyota has released a series of videos showcasing the features on the new-for-2012 Yaris subcompact. The first video, which we shared last week, showed the Yaris being unboxed like a new high-tech toy.

The new videos promote the Yaris and its features and abilities. Features like: windows that go down and up, standard; cup holders; choice of eight colors - excluding yellow; and nine airbags; among others. Toyota promotes the Yaris saying it might be good for people who "go places sometimes and leave places other times."

We have to admit we're a bit puzzled by Toyota's approach to its latest subcompact. What do you think? Is it hipster minimalist marketing genius, or epic marketing fail?

Check out the videos below and remember: "Yaris: It's a Car.