The Chattanooga Times Free Press today eliminated some jobs.

Jeff DeLoach, president of the Chattanooga Times Free Press, said the paper is making structural changes that better align it with today's technology.

"While every job loss is a difficult decision, we believe these changes prepare us for continued future growth," says DeLoach. "With improvements in technology and changes in the way we now interact with readers and advertising clients, we want to make sure we have the best resources to effectively and efficiently serve our community today and tomorrow."

The paper's goal is to continue providing award-winning journalism and advertising for the community, DeLoach said.

The newspaper reduced its workforce by 34 positions as part of a strategy to meet consumer demands for how news is received and consumed, DeLoach said.

Seventy percent of the personnel reductions are in support service areas that are being absorbed by advances in technology as well as centralization of activity within the company, he explained.

"We believe today's changes allow us to be more efficient while causing no disruptions to the quality or delivery of the content that our readers and advertisers have come to trust," added DeLoach. "It is our intention to continuously evolve, as all businesses do, ensuring that we continue to meet the expectations of our readers and our advertising partners for years to come."