NEW DELHI : Telecom major Bharti Airtel has launched a new prepaid pack of ₹249 and has decided to gradually phase out postpaid plans below ₹499, according to a PTI report.

Airtel has scrapped the ₹299 plan and is in the process of gradually phasing out the ₹349 and ₹399 postpaid plans. Even the number of plans above ₹499 will be reduced to just three - ₹749, ₹999 and ₹1,599, the report said.

The move is aimed at simplification of plans and would also help the company chase better realisation from mobile subscribers, improving the Average Revenue Per User (ARPU).

The telecom service provider has also launched a new prepaid plan with unlimited calling, 2GB data per day and even an insurance cover of ₹4 lakh from HDFC Life. Valid for 28 days from the date of first recharge, the insurance cover gets renewed automatically for subsequent recharges.

The insurance policy is available to customers in the age group of 18-54 years and requires no paperwork or medical examination.

Airtel had recently revised its Airtel Thanks plan under which postpaid customers who are on a plan of ₹499 or above get Netflix membership for up to 3 months and free Amazon Prime subscription for 1 year.

For prepaid Airtel mobile customers, the company launched the ₹299 pack with 28-day validity for free Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS per day. Amazon Prime membership is also available with Airtel Infinity postpaid plans.

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