There’s only one word for this season’s political advertising…despicable.

I consider my self an expert in the field because of my thirty years of experience building and supporting Cincinnati’s iconic brands. I have created award winning advertising for LaRosa’s Pizzerias, Gold Star Chili, Skyline, Hudepohl Schoenling, it’s a long list. Not one negative ad.

When running a TV spot, I consider that I have been invited into my customer’s living rooms or with radio into their cars. I consider it an honor and not a place to shout or insult.

There’s nothing honorable about political advertising these days. What’s being played out in my living room is deplorable. The back biting, disclaimer riddled, lies and distortions are fatiguing and down right disgusting. Instead of running for an office and outlining their agenda, offering coherent solutions to the problems we all face, todays politicians use negative comparison approaches that literally turn off their constituents.

Crazy Juice

Don’t tell me about the other guy, tell me about you. What is your unique selling point as to why I should vote for you, pay your salary, send you to Washington to represent me? When did distortions become the norm? When did the old adage ” if you don’t have something good to say, don’t say anything” become not i the standard. Just once, I’d like to hear an actual coherent good idea for change not a promise for fundamental redistributive change.

is Monzel the idiot? Or does Tarbell have the solutions?

We live in the best country in the world but every couple of years we forget about that fact and show our ugly underbelly that is the political landscape today. The world is laughing at us. I don’t really care what the rest of the world thinks, but for one, think it stinks. While my President thinks that anyone that disagrees with his agenda is dangerous or that the tea party people are bigoted and says so on TV, he diminishes he’s stature and the office he precariously holds. Can’t we just agree to disagree? Stop calling me names.

Now, to be fair, I must disclose that I am a proud Cincinnati Tea Party member, if they had a card, I would be sporting it. If you look at my site, I do have a political section, it is a ranting, seething conservative dissertation about how President Obama’s policies are poison for my country. I do think that there is “Power” in saying “NO”. BUT, it’s on my site, I’m not beaming it into your living room, you have to go looking for it. And yes, I do stir the pot on Facebook and incite some heated discussion threads. I lose FB friends all the time and gain new ones. Nobody really wants to actually discuss politics in a rational way. It makes Facebook interesting, more interesting than your Farmville or 4Square status.

I think that politicians should knock off the negative crap. Hire a professional advertising creative and craft a positive message. Push a positive agenda, change the same old to look to the future. Be nice and shout down the negative fearmongers in public, not on public airwaves.

Otherwise, you are NOT invited into my living room and I won’t vote for you.