A few months ago we featured a sledding video from the guys at Soundwave, one of the current crop of Irish start ups that’s driving the real Smart Economy and not the one our Government bangs on about (and doesn’t understand).

They’re at South By Southwest in Austin pitching to everyone that’ll listen to them about their music discovery app.

To get a bit of notice, they hired some dancers to dance with headphones in and wearing t-shirts with #SXDancingGuy on them.

All standard market guff until a local street cleaner decided to instigate a dance-off. Now you’ve got marketing gold.

Soundwave Music Discovery