China is committing a cultural genocide against the Uyghur Muslims.*

And The Coca Cola Company is complicit.

By participating in the Olympic Partner Programme, the highest level of Olympic sponsorship, Coca Cola is endorsing the ill-advised decision to hold the 2022 Games in Beijing, China.

The games are an international affair that affirm mutual civility — a civility that cannot be accorded to a country perpetrating genocide (among other civil rights abuses in Tibet and Hong Kong).

Coca Cola would be remiss to repeat the grave error of sponsoring the 1936 Berlin Olympic Games, which were ludicrously held in a country that had revoked Jewish citizenship the year before, and that then murdered six million Jews within the decade.

Will history repeat itself? Or will good conscience overcome capitalism?

We demand that Coca Cola denies its sponsorship to the 2022 Olympic Games. Such a move would surely send a powerful, precedent-setting message — especially from the first foreign company permitted back into the People's Republic of China post-Mao.

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*Over the past three years, the Chinese government has detained at least one million Uyghur Muslims, an ethnic minority in Xinjiang, for the crime of peacefully practicing their unique beliefs and customs. The government has conscripted the Uyghurs into forced labor programs and imprisoned them in "re-education" (read: indoctrination) camps, where they are terrorized into renouncing their religion and spurning their culture. The government has also taken a half million Uyghur children from their homes and scattered them across the country into boarding schools, where they are assimilated into the mainstream culture. Under yet another government program, Chinese officials intrude into Uyghur households, where they monitor dinnertime conversation and share beds with the women. Some testify that the program permits systematic rape and facilities forced marriages.

This brutal program of assimilation may veer into physical annihilation. Already, the government has allegedly experimented on and harvested organs from some Uyghur inmates.