Balance

Each design element carries visual weight. Use this visual weight to create balance in the composition of the graphic.

Proximity

Use proximity in your graphic designing by grouping together like items so that it is obvious to the viewer that they are related. This video helps organize the composition while also making your graphic easier to read and digest.

Alignment

Every graphic design should be visually aligned to something else on the page. Whether that is the side of the page, the edge of an image and the text above it. Nothing should be placed arbitrarily placed.

Repetition

Repeating certain characteristics within your design will keep the graphic design unified and cohesive. This then creates a visual theme that creates this unification and consistency. This is especially helpful when you are creating a brand or a series of images.

Contrast

If two items are not exactly the same then make them different. While making them different, keep them within the same visual theme. This creates more interest on the page and makes certain elements stand out among the rest.

White Space

White space or the lack of any graphic design element is your friend so make use of it. The more white space, the cleaner, more modern and more organized the graphic.

Hierarchy

Hierarchy should rank each design element by importance, creating a path for your eye to move around the graphic. Viewers will start with the most dominant feature of your graphic design, then move to the next dominant and the next until they have looked over the entire thing.

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