Mary Bowerman

USA TODAY Network

Fast food giant McDonald’s is offering a glimpse of what the future of the brand may look like with the opening of McDonald’s Next in Hong Kong.

The “food bar” styled restaurant was recently opened to mark the 40th anniversary of McDonald’s in Hong Kong, the Brand Channel reported.

McDonald’s Next is located in the shopping district of Admiralty in Hong Kong, and has a major emphasis on meal customization. Gone are the white countertops of McDonald’s and one-size fits all options.

It expands upon the chain's "Create Your Taste" platform by offering customers the option to customize salads in addition to sandwiches, Brand Channel reported.

Customers create customized burgers and salads using touch screens to select items from the “Create Your Taste” menu. Similar to a Chipotle-style assembly line, McDonald's Next workers create customers' meals behind a sheet of glass, according to Brand Channel.

The customized salad option allows customers to add ingredients like quinoa, grilled chicken and asparagus. The establishment offers free WiFi and encourages customers to share their creations with the hashtag #CreateYourTasteHK.

While the idea of customized salad from McDonald’s may seem farfetched, the move is actually in line with what the brand has already been testing in other locations.

In January, McDonald’s opened The Corner by McCafe in Sydney, Australia. The restaurant serves healthy offerings, including tofu and vegetables. No Big Macs or fries to be seen. Instead, the menu includes salads along with Moroccan roast chicken breast, chipotle pulled pork, brown rice, pumpkin, lentil and eggplant salads and sandwiches.

Contributing: Bruce Horowitz