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In a major step towards improving their customer experience, Twitter adds new DM tools for brands. The new feature will automate and streamline the customer query process in a better way. Given that, now you may receive a direct message from a robot representing the brand you are concerned with.

Today, Twitter brings two new DM tools for brands, including welcome messages and quick replies for improving the conversational experience between brands and customers. According to Twitter, these new Direct Messaging tools will help businesses quickly respond to customer queries and educate people about the best methods to reach them.

Brands and companies like Evernote, Spotify, Airbnb, Tesco, The Weather Network, Air Tailor, Transport for London, and the famous Pizza Hut, are already on board. For instance, Pizza Hut will launch a new social ordering platform that makes it easier for customers to place orders on Twitter.

First of all, there are welcome messages, which enable businesses to greet customers as they enter a Direct Message conversation. Also, the customer won’t have to send the first message. Brands can create different welcome messages as well as the links to certain greetings from Tweets, websites, or apps.

With quick reply feature, businesses can teach people on best ways to send a reply, whether it’s choosing from predefined options or entering specific text.

These new features “enable faster resolutions by helping customers more easily provide information to solve problems before an agent sees the first message, or they can simplify automated services and transactional flows that were difficult in the past,” Twitter’s Cairns wrote.

Twitter’s already a key platform for customer queries, so the company is planning to capitalize in this area. If Twitter gets success with these new DM tools for brands, it could help build trust among users and might bring more people to try and use the platform.

Read more: How to request a verified account on Twitter