Lewis added (via Comcast SportsNet New England): "The Patriots victory is driven by fans willingness to pay premium prices, strong attendance and phenomenal social media following," Lewis said. "The final competition between the Cowboys and the Patriots was actually determined by the long-term value of the Patriots greater social following. The Patriots have about 2.4 million Twitter followers compared to 1.7 for the Cowboys. Of course this is all relative a team like the Jaguars has just 340 thousand followers."