One of the oddest things about Glenn Beck’s daily radio program is watching him spend twenty minutes ranting and/or sobbing about some topic, only to suddenly make a transition to promoting the company or product that is sponsoring that particular half-hour of programming.

Sometimes the transition is jarring, like when he has been screaming about how Terminators are going to take over the world and then suddenly stops and begins touting the amazing work being done by Freedomworks or the importance of buying gold from Goldline.

But other times, the transition is more fluid and natural, like when he talks about a program that aired on his network the night before warning of the dangers of an EMP attack, which he uses encourage his audience to visit FoodInsurance.com.

“If this is indeed what they are going to do to us,” Beck said, warning of a possible EMP attack by Russia or Iran or North Korea on the United States, “it will kill half the population in a year. What do you say you’re prepared? Go to FoodInsurance and prepare”: