The best climate-related appeals are not a collection of statistics, but those that target people’s affinity for compelling stories. They also work best if they avoid fear-based messaging (which can cause a head-in-the-sand effect) and provide a sense that individuals can affect the environment in a personal and positive way — by updating to energy-efficient appliances, for example, or eating less meat, given meat production’s heavy carbon footprint.

But these efforts at persuasion are up against a well-financed opposition.

In the United States from 2000 to 2016, major carbon-emitting industries spent more than $1.35 billion lobbying members of Congress on climate change legislation. They outspent environmental groups and renewable energy companies by 10 to 1, according to a paper last year in the journal Climate Change by Robert J. Brulle, an environmental sociologist at Drexel University in Philadelphia.

A 2015 paper by Bruce Tranter, a sociologist at the University of Tasmania, analyzed 14 Western nations and identified an association between a country’s per capita carbon footprint and the prevalence of climate science skepticism among its citizens.

And in a recent study published in Nature Climate Change, Matthew J. Hornsey, a social psychologist at the University of Queensland, found that nations that had the strongest relationship between political conservatism and climate science skepticism tended to be those with economies more highly dependent on the fossil fuel industry, including the United States, Australia, Canada and Brazil.

At the vanguard of the social-science-based response to such doubt is a pair of centers for climate change communications research at George Mason University and Yale University.