Stone Cold Steve Austin is launching his own craft beer called Broken Skull IPA (the same name as his ranch in Texas). The retired WWE star announced via Twitter recently that he’s partnered with El Segundo Brewing Company for the brew that apparently has ”a big mid palate flavor from ample use of Cascade, Chinook, and Citra hops. The finish is wonderful with hops fading quickly and a polite bitterness that trails off easily.” Broken Skull IPA will debut at El Segundo Brewing in El Segundo, California (near Los Angeles) November 13 with Austin appearing from 1-8 p.m. Tickets for the event are now selling online for $43 USD. Check out the first photo of the beer below.