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PedalPub, London’s new party on wheels, is turning a lot of heads in Old East Village.

The PedalPub is a giant bicycle with room for 16 people: 10 pedallers, one driver and five just along for the ride.

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Brad Oke, owner of Smackwater Jack’s in Grand Bend, launched PedalPub in London about a month ago as an offshoot of his highly successful craft beer and wine tour business.

PedalPub has already expanded from one to three bikes and is booked well into the summer as word spreads.

“The folks have a great time — they sing, they dance, they carry on,” said Oke.

But despite the decorative taps and kegs on the PedalPub, the guests don’t actually drink on the bike, thanks to Ontario’s liquor laws. Oke is hoping for a little leeway on that from Ontario’s premier-designate Doug Ford.

It's perfect for the first day of summer. Joanne Doggart

But the pedallers do get a flight of beer at stops on the tour, including the London Brewing Co-op and Anderson Craft Ales.

Stops that will be added to the tour later this summer include the Powerhouse brewery in the old Kellogg plant, Dundas and Sons at Dundas and Adelaide, and Union Ten, a new distillery that will open soon in Old East London.

Joanne Doggart organized a group of co-workers and friends from the London Health Sciences Centre who took the tour on Thursday.

“We saw the PedalPub at the Food and Wine show and we thought it was great. It’s perfect for the first day of summer,” she said.

While they are new to London, party bikes have been popular in Europe for some time. The phenomena has spread to Victoria, Edmonton and Montreal as well as about 50 U.S. cities.

Oke said the PedalPub is popular with corporate groups, for weddings and anniversaries and recently for a birthday party for an 80-year-old man.

“He stood in the back smiling while his grandkids pedalled him around,” said Oke.