The song's lyrics were written by copywriters and the video, in which the group's identity is hidden, was created by television commercial producers. The lyrics are built around the flavours: peach, apple, cherry, melon, strawberry and banana. The logo on the CD cover also features Starburst confectionery. Not once, however, is the pop group linked to Mars.

Mars Australia and its advertising agency, D'Arcy, are behind the new single, Get Your Juices Going , by fictional pop group Starburst. The song has secured high-rotation airplay on radio station Nova 96.9 and has had its promotional video featured on Video Hits .

"If you look at the song, you really would not know it's for a confectionery brand," said D'Arcy's national creative director, Mark Collis, who created the group. "We wanted to try and get the song as high on the charts as we can. We held off letting people know it was an advertising campaign."



In two weeks, however, a television commercial will be released telling teenagers: "You've bought the song, now buy the lollies", Mr Collis said. Melbourne music management company Peppermint Blue, which manages Madison Avenue and Rogue Traders, commissioned an artist to write the music and lined up the performers. But the musicians who took part did so on condition of anonymity, not wanting to be associated with an advertising campaign.

Zomba Records manufactured the single and secured airplay. Nova 96.9's music director David Bessant said the station was aware the single was part of a Mars marketing campaign but the song, which he called "a bit of fun", was assessed on its merits.