It sounds like a bit of an uphill battle for much of the country; NPR interviewed a few other Japanese people about the prospect of wearing a pink-flamingo-emblazoned Hawaiian shirt at work and found some stiff opposition. One man was "horrified" (though through his horror he managed to "flash the label of his fancy Italian suit"), one claimed excess energy use is "propaganda" (?), and another noted that customers might not trust someone wearing such clothing. (We should add that we're no better over here; remember the New Jersey Outrage of 2011?) But Masahiro Sato expects Super Cool Biz to lower his office's energy consumption by around 10 percent this year, which is nothing to scoff at. Maybe they could take a look at some of these energy-saving gadgets, as well?