And the rich get richer. Forbes estimated that the Rams' relocation to the Los Angeles area tripled the value of the franchise to nearly $3 billion. That makes Kroenke as savvy as he is slimy, but the NFL only cares about the bottom line, communities be damned. Kroenke allies such as Cowboys owner Jerry Jones and Seahawks owner Paul Allen, one of the founders of Microsoft, didn't amass their fortunes by examining their consciences. This isn't your father's NFL. The league isn't worried about rewarding loyalty as much as feeding America's addiction to football.