The RNC's Reince Priebus wants voters to know that Republicans are really, really serious about that minority outreach program of theirs this time around. I hate to break it to Reince, but we've heard this song and dance before: RNC vows to focus on overlooked communities:

Republican National Committee Chairman Reince Priebus vowed in 2014 that his group would spend time in communities it has overlooked in the past.

“As a party, Republicans resolve to make 2014 about engaging with more people in communities all across America,” Priebus said in a statement ringing in the New Year. “We’ll spend our time welcoming new people to our party and listening to people in places where we haven’t spent enough time in years past. I look forward to all this year has to offer.”

The RNC released a report early last year called the Growth and Opportunity Project, urging the party to be more inclusive after the dismal electoral results among minorities during the 2012 presidential election.

President Obama swept black voters with 93 percent of the vote and won 71 percent of the Hispanic vote.

Priebus had vowed to begin small community-based outreach and communicate a broader message to voters across the country.