Washington (CNN) Entrepreneur Erik Brunetti says he founded a clothing brand -- called FUCT -- in 1990 to question authority and the assumptions of society. On the way, he also triggered a First Amendment dispute that has landed at the highest court in the land.

Brunetti says, his company's name stands for FRIENDS U CAN'T TRUST. In 2011, he sought to register the mark with the United States Patent and Trademark Office in order to obtain benefits such as expanding rights against others attempting to use the same mark.

But the office did not buy Brunetti's explanation. Instead, it said the word was the "phonetic equivalent" of the past tense of what sounds like a vulgar term. It refused Brunetti's request determining that federal law prohibits the registration of trademarks that consist of "scandalous" subject matter.

Now the Supreme Court on Monday, for the second time in two years, will review whether provisions of a federal law, the Lanham Act, violate the First Amendment.

If the justices rule in favor of Brunetti, they could open the doors to more so called "scandalous" marks in the marketplace and even broaden a category of speech protected by the Constitution.

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