Careful folks. The re-branding monster has kicked in over at Ajinomoto the maker of the aspartame product NutraSweet.

Aspartame’s reputation has come under fire in the last couple of years as reports of possible unwanted effects of consuming the product have surfaced. Reported effects of the pseudo-sweetener have included: seizures, joint pain, headache, nausea, and vision changes.

Savvy consumers who want to avoid questionable-at-best aspartame in their diets know to scan low calorie and diet food labels for words like NutraSweet and Equal.

But Ajinomoto announced in November of last year that they are re-branding their product as “AminoSweet.” In their words, this move is because the name change “…reflects that AminoSweet comes from the same amino acids that are abundant in the food we eat every day.”

If you’re avoiding aspartame in your diet be sure to be on the look out for AminoSweet on labels in the near future.

Source:

FoodBev.com November 17, 2009

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