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7:00 UTC Meet & Greet All Attendees

7:15 UTC Opening Remarks Brian Richards Event Host Event Host

07:30 UTC Building & Sustaining a Business on Free Software Marieke van de Rakt Phd & Joost de Valk CEO & CPO, Yoast CEO & CPO, Yoast Growing a profitable business in the WordPress ecosystem can be hard. How do you combine real passion for open source with growing a successful business. IN this talk, we’ll share a view from the Yoast-rollercoaster: What were the highs and lows, how did we grow our audience and why is WordPress so immensely important?

08:00 UTC Blockworld: Survival Guide for a PHP Developer Arūnas Liuiza Engineering Team Lead, Kayak Engineering Team Lead, Kayak We were told to learn Javascript, deeply... But if you are anything like me, still more comfortable in the backend, here are some tips on surviving in this strange new block-based word. The good people who learnt JS deeply before us have created some nice tools that we can use from the comfort of our PHP, without venturing (much) into the realm of package managers, build processes, compilers, frontend frameworks and other newfangled creatures. And still create beautiful and functional things.

08:30 UTC CRM - the True Essential Tool for the Modern Business Woody Hayday & Mike Stott Co-founders of Jetpack CRM Co-founders of Jetpack CRM Join Woody Hayday and Michael Stott as they explore one of the most core business tools available today. Successful developer-entrepreneurs, Woody and Mike built Jetpack CRM to bring customer relationship management tools to WordPress. Initially designed to help local service companies and eCommerce sellers, Jetpack CRM now helps thousands of businesses improve customer communications, build enduring relationships, and increase profits. Learn more about CRM and see how Jetpack CRM works.

08:45 UTC 15-minute Break Stretch your legs!

09:00 UTC A Static-first Approach to WordPress Miriam Schwab CEO, Strattic CEO, Strattic Let's talk about how you can build a static-ready WordPress site without much additional effort on your part. This approach will open up more options and opportunities to you, your business, and your clients.

09:30 UTC Understanding Web Vitals Adam Silverstein Developer Programs Engineer, Google Developer Programs Engineer, Google Web Vitals is an initiative by Google to help site owners improve user experiences. Moreover, it's an effort to simplify the metrics landscape. By measuring the right things it becomes much easier for you and other site owners to make meaningful change to improve the performance of a site and, therefore, the experience of everyone who uses that site.

10:00 UTC Web Stories: Publishing Stories on the Open Web Pascal Birchler Developer Programs Engineer, Google Developer Programs Engineer, Google Stories have quickly become the most popular feature across several social platforms. As an interactive medium, Stories offer viewers a unique and more engaging experience. There's just one problem: they aren't portable. Let's take a look at how we might fix this portability issue while further improving on both the experience of producing and consuming stories.

10:15 UTC Mid-Day Break (75min) Take some time to rest and relax.

11:30 UTC Easier Plugin Development Using Boilerplates Adejoke Haastrup Software Developer, Sendbox Technologies Software Developer, Sendbox Technologies WordPress Plugins are a vital part of WordPress that help to radically transform any site. This means developing your own custom plugins a powerful skill to learn. With so many ways to build a plugin it can be hard to know where to begin. In this session we will focus on creating and using boilerplates to improve your development experience. A boilerplate will help you easily understand plugin folder structuring, where to include your functions, and what to do next. It is, without a doubt, one of the easiest ways to begin your journey developing plugins for WordPress.

12:00 UTC Fixing Fraud and Improving SEO with Blockchain Sebastiaan van der Lans Founder & CEO, WordProof.io Founder & CEO, WordProof.io The internet has a deep-rooted trust issue. How do consumers know whether the information presented by websites can be trusted? How can website owners claim ownership over their content? In 1991, blockchain was invented for timestamping documents. With a timestamp, you can prove that you didn’t tamper with your content. With timestamps, your readers, buyers, and search engines can prove your integrity. How are WordPress and blockchain timestamps building blocks for a better internet today? Is it too late to fix the broken web? With his enthusiasm, Sebastiaan takes you on a 20-minute journey showing how we can truly fix the broken web with open-source code and community, together ❤️

12:30 UTC How to Manage your Clients and Their Websites in Less Time Sandy Edwards US Field Marketing Manager, GoDaddy Pro US Field Marketing Manager, GoDaddy Pro Managing WordPress updates for multiple sites doesn’t need to be a daunting task. In this session we’ll cover the many ways you can use GoDaddy Pro to make light work of website management.

12:45 UTC 15-minute Break Stretch your legs!

13:00 UTC Waiting for the Host: Event Planning and the Pandemic Pivot Shane Pearlman Partner and CEO, Modern Tribe, Inc. Partner and CEO, Modern Tribe, Inc. Faced with little time to change course, event planners from all industries and communities have done their best to navigate the quick transition to virtual events. Live streaming, user generated content, interactive experiences—we’ve curated a series of success stories, best practices, and recommended tools to help planners aim even higher for the next wave of virtual events, all using WordPress as a hub. From online classes to the annual conference rush, the autumn events season is just getting started. If you’re looking for inspiration or new resources, join Shane Pearlman of Modern Tribe for a brief roundup presentation and open Q&A.

13:30 UTC What Community Events Taught Me About Business Patricia Brun Torre Owner, Virtuaza Owner, Virtuaza After several years organising WordPress meetups and WordCamps, as well as participating as a speaker, volunteer or sponsor, I learned about the human values of acceptance and inclusion in the WordPress community. I learned to work with people very different than me. I learned new ways to work in a team and important take-aways for inclusion in everyday life as well. I want to share my own experiences and how they helped improve my business and personal life, both inside and outside the WordPress ecosystem. If you are in a WordPress-related business – whether that's in agency, plugin development, hosting, you name it – this will be beneficial to you. This will help you build trust and rapport, meet future clients and business partners, and see how your peers do work and share ideas. Best of all, all of this occurs in a non-competitive and very friendly environment. By the time we're finished, I want to inspire you to join the nearby WordPress meetup group (or create one if it doesn't exist) and enjoy the inspiring interactions.

14:00 UTC 5-minute Break Stretch your legs!

14:05 UTC How I Built "How Do You Tech" Mary Job Support Engineer, Paid Memberships Pro Support Engineer, Paid Memberships Pro I registered HowDoYou.Tech when I decided to port from being a Freelancer running a WordPress Website Agency business to a professional. So I got the business names registered, and only one thing was at the back of my mind while I did all these, and it was to keep doing WordPress. So in this talk, I will share how I got to achieve my company goals using WordPress, the tools (plugins & themes) we use, the solutions we came up with, how we kept iterating and are still doing so, the challenges we faced, and important points to note I believe would be useful for any other person out there about to launch their website design agency business with WordPress.

14:35 UTC How To Use WordPress Multisite to Scale Your Business Sodiq Akinjobi Project Manager, Peths Digital Project Manager, Peths Digital In this session you will learn what WordPress multisite is and how to get started using it. You will also learn how Sodiq reduced the operational cost of a network marketing business by more than 1000% by using a multisite installation.