In celebration of the label’s 30th anniversary

Independent Seattle radio station KEXP plans on paying homage to local label Sub Pop beginning March 12. The station will play every single Sub Pop catalog number over the next four months in the lead-up to the label’s 30th anniversary. “This is going to be a really fun, completely self-inflicted pain in the ass,” said John Richards, host of “The Morning Show,” in a statement. “We’ll have DJs playing Sub Pop songs an average of 8.3 times a day, 24-7 for the next 4 and a half months—each and every Sub Pop release in the original format whenever possible. Cassette, LP, 7-inch, you name it.” The tribute will culminate in Sub Pop’s 30th anniversary party in August.

KEXP and Sub Pop go way back. According to KEXP, Sub Pop co-founders Bruce Pavitt and Jonathan Poneman each had shows on its predecessor, KCMU. From there, they went on to form their label, which signed bands like Nirvana and Soundgarden. The label is now home to Beach House, Father John Misty, Iron & Wine, and many more.

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