http://tvtropes.org/pmwiki/pmwiki.php/Music/PCMusic

More vocals! More extreme! More— more— more— more extreme vocals!'" A.G. Cook, Pop Cube Trailer 1 "Every time someone comes to me with a track, they play it, and I just hear it and I'm like 'vocals! More extreme! More— more— more— more extreme vocals!'"

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PC Music is a London-based online record label and art collective, composed of artists of various types of Electronic and Pop music. Founded in 2013 by A.G. Cook in the wake of a previous "pseudo-label" called Gamsonite , the label has since introduced several members who have been steadily releasing music under the name, including Hannah Diamond, GFOTY, Danny L. Harle, EASYFUN, Life Sim, and more.

As a collective, PC Music is weird. While there is diversity from its various artists and collaborative acts, PC Music in general is infamous for its uniquely post-ironic aesthetic, typically exaggerating traits of 2000's commercial-era pop and electronic music to hyper-real, almost-parodic lengths, often featuring amatuer vocalists with pitch-shifted vocals to give a strange dissonance to the artificial cuteness of their genres. Many of the acts are aliases of unconfirmed origin, some of whom might just be different stage names of other artists, and even those who are confirmed to be real tend to have an air of surreal murkiness to the way they present themselves.

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When taken as a whole, PC Music can be seen sort of as an online post-ironic performance art installation, with various critics interpreting its ongoing and steadily growing entirety as either a critique or an embrace of advertising, modern consumerism and the consumption of music, online identities, and internet culture at large.

In 2014 and 2015, many of the label's acts and affiliates, including Cook, Sophie, QT, GFOTY, Hannah Diamond, etc. made their live debuts at South by Southwest , as well as Pop Cube in 2015 as part of the Red Bull Music Academy Festival. In May 2015, the label released a compilation album titled PC Music Volume 1, as well as PC Music Volume 2 in November 2016. During May 2017, the label hosted a "Month of Mayhem", daily releasing brand-new material for its duration, which would be released in compiled format later on.

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Their website can be found here . They also run a Youtube , Soundcloud , Facebook , Twitter , and Instagram .

Due to the wildly diverging nature of the group and its projects, descriptions of individual artists and notable collaborative efforts have been split into individual folders.

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Label Acts

A.G. Cook





Cook tends to provide production and web design for various acts in the label, including Hannah Diamond and GFOTY, as well as others outside of it such as



He has released solo music — original work as well as mixes and edits — for the label both under his own name and as DJ Warlord. He's also one half of acts such as Dux Content (with Danny L. Harle, which precedes PC Music's inception), Lipgloss Twins (with felicita), Thy Slaughter (with EASYFUN), and Boys Next Door (with

Solo Discography Albums 7G (2020)

Apple (2020) Extended Plays and Mixes Nu Jack Swung (2013)

Xtreme Mixology (with Life Sim) (2015) Singles "Keri Baby (ft. Hannah Diamond)" (2014)

"Beautiful" (2014)

"What I Mean" (2014)

"Drop FM (ft. Hannah Diamond)" (2015)

"Superstar" (2016)

"Money On A Gold Plate / Cos I Love U" (2017)

"Lifeline" (2019) Alexander Guy Cook (b. 1990), better known as A.G. Cook, is a producer and founder of PC Music. Having worked on music production and composition for years before starting the label — including collaborative project "Dux Content" with high school friend and eventual labelmate Danny L. Harle — Cook has an experimental and quirky take on pop and electronic music, mixing deadpan and simplistic sounds with incredibly dense, multi-layered, and wild arrangements.Cook tends to provide production and web design for various acts in the label, including Hannah Diamond and GFOTY, as well as others outside of it such as QT Li Yuchun , and Charli XCX . As of 2017, Cook is Charli XCX 's creative director, and has regularly produced and co-produced her mixtapes along with other PC Music producers, such as Danny L. Harle and EASYFUN.He has released solo music — original work as well as mixes and edits — for the label both under his own name and as DJ Warlord. He's also one half of acts such as Dux Content (with Danny L. Harle, which precedes PC Music's inception), Lipgloss Twins (with felicita), Thy Slaughter (with EASYFUN), and Boys Next Door (with Oneohtrix Point Never ).

GFOTY





Most of her discography is comprised of mixes and EPs released under the title, some of which aren't directly related to the PC Music label. She has also recorded two mixtapes with fellow labelmate Spinee, Dog Food Mix 1 and Dog Food Mix 2.



In late 2018, coinciding with her release of "Boy Next Door", GFOTY announced her departure from the PC Music label to go the full independent route. In late 2019, she became a debut act for a nascent indie label,

Solo Discography Albums Call Him a Doctor (2016) Extended Plays and Mixes Secret Mix (2014)

Cake Mix (2015)

VIPOTY (2016)

GFOTYBUCKS (2017) (compilation album)

If You Think I'm a Bitch You Should Meet GFOTY (2019)

GFOTV (2019) Singles "Take A Picture" (ft. $eriou$ hug$) (2012)

"Friday Night" (2012)

"First Date With A Demon" (ft. DJ BELLZZ) (2012)

"Dating Call" (2012)

"Bobby" (2013)

"Month of Mayhem" (2017)

"Boy Next Door" (2018) Polly-Louisa Salmon (b. 1990), better known as GFOTY (Girlfriend of the Year), is a pop singer. One of the earliest acts of PC Music (having already released music under the name for the label's predecessor, Gamsonite), GFOTY is also one of its most unique voices, with a loud, transgressive, abrasive, and almost parodically-vulgar and humorous take on pop music, focused on dialing its most experimental, chaotic, and hedonistic traits Up to Eleven Most of her discography is comprised of mixes and EPs released under the title, some of which aren't directly related to the PC Music label. She has also recorded two mixtapes with fellow labelmate Spinee, Dog Food Mix 1 and Dog Food Mix 2.In late 2018, coinciding with her release of "Boy Next Door", GFOTY announced her departure from the PC Music label to go the full independent route. In late 2019, she became a debut act for a nascent indie label, PRETTY WAVVY

Hannah Diamond





In addition to releasing music, Hannah Diamond is also a photographer and visual designer, designing her own cover and promotional art, and occasionally provides artwork for other acts within the label, including A.G. Cook and GFOTY. She considers both her musical and visual work to be interrelated, and treats the entirety of her persona as an "audiovisual experience."

Solo Discography EPs and Albums Soon I won't see you at all (EP, 2017)

Reflections (Album, 2019) Singles "Pink and Blue" (2013)

"Attachment" (2014)

"Every Night" (2014)

"Hi" (2015)

"Fade Away" (2016)

"Make Believe" (2016)

"True" (2018)

"Part of Me" (with Danny L. Harle) (2019)

"Invisible" (2019)

"Love Goes On" (2019) Hannah Amond, professionally known as Hannah Diamond (b. 1991/1992), is a pop singer and visual artist. Introduced to the label and A.G. Cook through GFOTY, she became a mainstay after several hit singles and features, quickly developing her signature identity of mixing over-synthetic and exaggeratedly cutsey "bubblegum hyper-reality" with honestly heartfelt drama about relationships and their connection to modern technology.In addition to releasing music, Hannah Diamond is also a photographer and visual designer, designing her own cover and promotional art, and occasionally provides artwork for other acts within the label, including A.G. Cook and GFOTY. She considers both her musical and visual work to be interrelated, and treats the entirety of her persona as an "audiovisual experience."

Danny L. Harle





In addition to releasing music on the label under his own name (as well as on one occasion as Danny Sunshine), he is also one half of Dux Content (with A.G. Cook) and MC Boing (with Lil Data). In addition, his chart-friendly production style has earned him production/songwriting credits for acts such as

Solo Discography Extended Plays and Mixes Broken Flowers (2015)

1UL (2017)

Harpsichord Sessions (with Pawel Siwczak) (2017) Singles "Broken Flowers" (2013)

"In My Dreams" (2014)

"Forever" (2015)

"Always Remember" (2015)

"Ashes of Love" (ft. Caroline Polachek) (2016)

"Super Natural" (ft. Carly Rae Jepsen) (2016)

"Me4U" (ft. Morrie) (2017)

"1UL" (2017)

"Never Thought" (as Danny Sunshine) (2017)

"Bom Bom" (with Tkay Maidza) (2017)

"Blue Angel" (ft. Clairo) (2018) Daniel Eisner Harle (b. 1989/1990), better known as Danny L. Harle, is a producer and composer, longtime friends with A.G. Cook and one of the earliest names to the label. Having an early background in avant-garde classical genres, Danny approaches pop music with "huge" sensibilities, expanding sounds and emotions in enormously abstract and complex ways. From this, Danny is generally seen as having among the most accessible and commercial appeal in the entire label.In addition to releasing music on the label under his own name (as well as on one occasion as Danny Sunshine), he is also one half of Dux Content (with A.G. Cook) and MC Boing (with Lil Data). In addition, his chart-friendly production style has earned him production/songwriting credits for acts such as Charli XCX , Clairo, Caroline Polachek, SUPERFRUIT, and Chic

EASYFUN





Under the EASYFUN name, he has co-produced for Hannah Diamond and GFOTY, and has production and songwriting credits outside of the label, including with

Solo Discography Mixes easyFun (2013)

Deep Trouble (2015)

EASYMIX (2015) Singles "EASY THIS EASY THAT" (2016)

"Monopoly" (ft. Noonie Bao) (2016)

"Blink" (2017)

"Be Your USA" (ft. Iiris) (2018) Finn Keane, also known as EASYFUN, is a producer and composer. While not much is known about him personally, he generally employs a fun, bouncy, and bubblegum-tinged pop sound in his music.Under the EASYFUN name, he has co-produced for Hannah Diamond and GFOTY, and has production and songwriting credits outside of the label, including with Charli XCX (occasionally co-producing with A.G. Cook under the name Easy FX), Sarah Close, and RAT BOY. He and A.G. Cook have also developed one-act project Thy Slaughter, and outside the label, he also produces classical music and soundtracks under his real name.

Spinee





Much her discography is comprised of DJ set mixes, released within and outside of PC Music. Within a few months in 2015, she and GFOTY released two mixes together, remixing elements of songs from the latter into Dog Food Mix 1 and Mix 2.

Solo Discography Extended Plays and Mixes Pretty Green (2014)

Dog Food Mix 1 (2015)

Dog Food Mix 2 (2015)

A.S.K. - Apocalypse Survival Kit (2016) Singles "Save Me" (2014)

"Pretty Green" (2014)

"Man Eaten by Dog" (2014)

"Hell Hound" (2015)

"Distant Promise" (2017) Hana Risk, better known as Spinee, is a producer and DJ. A mysterious performer surrounded with dog imagery , her music has something of a twisted screwball approach to club music, taking inspiration from genres such as rave and grime.Much her discography is comprised of DJ set mixes, released within and outside of PC Music. Within a few months in 2015, she and GFOTY released two mixes together, remixing elements of songs from the latter into Dog Food Mix 1 and Mix 2.

felicita





Prior to joining PC Music, he was already connected to label names through collaborations with

Solo Discography Albums hej! (2018) Extended Plays (>'.')># (2013)

frenemies (2014)

a new family (2016)

ecce homo (2017) Singles "chlo / bring it" (2013)

"doves" (2014)

"climb up eh" (2014)

"tails" (2015)

"wubit ribit iwwwubit" (2015)

"heads will roll / i will devour you" (2016)

"a new family" (2016)

"hej!" (2017)

"sweet pea" (2017)

"sulaharas" (2017)

"marzipan (ft. Caroline Polachek)" (2018)

"coughing up amber / shook" (2018) Dominik Dvorak (b. 1987), going by the stage name felicita, is a producer, DJ, and performance artist. Having gained early solo and collaborative attention before being signed onto the label in 2015, his music regularly slides between being wild, noisy, and frenetically-paced, as well as being off-kilter soundscapes inspired by folk and classical music.Prior to joining PC Music, he was already connected to label names through collaborations with Sophie and Danny L. Harle, as well as being one half of the then-anonymous Lipgloss Twins with A.G. Cook.

Kane West





Outside of the label, Gus Lobban is recognized for being one-third of MIDI

Solo Discography Mixes Western Beats (2014)

Expenses Paid (2015) Singles "Fortune Teller" (as Augustus) (2013)

"Wherever You Go" (as Augustus) (2013)

"I Guess It Doesn't Really Matter" (as Augustus) (2013)

"Vs." (as Augustus) (2013)

"Thank You Stephanie" (as Augustus) (2014)

"T.R.U.E.L.O.V.E." (2015)

"Mexicans" (2016)

"Don't Stop" (2016)

"Expenses Paid" (2016)

"Recycle Bin" (2016)

"Definitely Come Together" (2017) Douglas Augustus "Gus" Lobban (b. 1992), also known as Kane West ( no, not that other guy ) is a producer and DJ. Taking the label's elements of Stylistic Suck to an extreme, Kane specializes in tongue-in-cheek "rave" music based on crude MIDI instruments, with dense, often cluttered and very awkward grooves and arrangements.Outside of the label, Gus Lobban is recognized for being one-third of MIDI pop trio Kero Kero Bonito (for more info on his activity there, see its page), and also solo-released more straightforward city pop-inspired music under the name Augustus.

Lil Data





Outside of PC Music, Armitage is a PhD student in researching and engineering digital instrumental design, and has been involved with several ongoing projects for interactive audio production.

Solo Discography Albums Folder Dot Zip (2019) Mixes Sup (2014)

Lil Tape (2016)

I Was Born To Code (2013-2015 livecode) (2017)

Never Coded Better / Attention Land (2016-2017 livecode) (2017)

Hard Attack Surface (livecode) (2017) Singles "Financial Crash" (2016)

"Computers" (2016)

"Upload Me Daddy" (2017)

"Burnnn" (2019) Jack Armitage, also known as Lil Data, is a producer, programmer, and overall technologist. Having a large background in music technology and livecoding, Lil Data has a highly technical, calculated, yet often improvised approach to music, crafting highly experimental and glitchy soundscapes for his tracks.Outside of PC Music, Armitage is a PhD student in researching and engineering digital instrumental design, and has been involved with several ongoing projects for interactive audio production.

umru





A late addition to the main PC Music roster, umru first crossed paths after collaborating with A.G. Cook on Umru Rothenberg, known mononymously as umru, is a producer and programmer who exploded onto the online scene for various remixes and collaborative projects before being picked up by PC Music, bringing the challenge of blending underground, experimental bass with mainstream sensibilities and potential.A late addition to the main PC Music roster, umru first crossed paths after collaborating with A.G. Cook on Charli XCX 's "I Got It" around 2017, and was officially picked up in 2018, releasing his debut full EP through it and since becoming one of its more regular faces. Solo Discography Extended Plays and Mixes search result (2018) Singles "for derg" (2016)

"dry spell" (2016)

"flat earth type beat" (with frstmait, ft. cassiopée)(2016)

"ribbons" (with Sophie Meiers) (2016)

"brood" (2016)

"sacrifice" (with Holly) (2017)

"buyer's remorse" (with Røhaan) (2017)

"samaritan" (with LXXK) (2017)

"cellophane" (with rasha and Sophie Meiers) (2017)

"surcharge" (with warpstr) (2018)

"sticky" (with Ravenna Golden) (2018)

"popular" (with osno1) (2018)

Planet 1999





The trio was first introduced to the label through partnering up with A.G. Cook, doing early production work for Solo Discography Extended Plays Devotion (2020) Singles "Spell" (2019)

"Party" (2020)

"Replay" (2020) Planet 1999 is a trio consisting of singer/songwriter Caro Maulin, and producers Alexandre and Charles Teiller. The first full band signed onto the label, Planet 1999 explores a distinctly 90's -inspired aesthetic, recalling lush, melancholic sounds of shoegaze and lo-fi Dream Pop The trio was first introduced to the label through partnering up with A.G. Cook, doing early production work for Charli XCX for both her 2019 album Charli and her band Nasty Cherry. By late 2019, the band was officially signed onto PC Music, with their debut EP released in early 2020.

Other Label Acts

Life Sim

Tielsie

Tommy Cash

Namasenda

PC Music as a whole and its acts provide examples of: