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Mobile apps are the center of development and innovation all over the world. The continuous rise of modern technology and the ever-growing app market means that staying competitive and relevant has become tougher than ever before. For this reason, following the latest mobile app development trends is essential if you want to increase your chances of success.

Whether you are running a small business, or you are an independent app developer, it is imperative that you step up your mobile app and offer your users a unique and first-rate experience.

Related: 5 Important Questions to Ask Before Developing an App

To help you kickstart your mobile app initiative, this article will help you to familiarize yourself with the latest mobile app development trends in 2018, and help you gain a competitive advantage.

Augmented Reality/Virtual Reality Apps

Virtual reality and augmented reality have started to become a major part of the gaming and mobile app world. Virtual reality and augmented reality both have a lot of potential when it comes to mobile app development, this is due to the way in which they can be implemented into apps and transform the user’s experience. These are possibly two of the biggest mobile app development trends at the moment.

Some advantages of augmented reality are that it offers limitless possibilities for both the teaching and learning processes, it can be used in line with GPS to show routes and directions to any destinations, it provides users with a tool which they can use to create projects that they weren’t able to before, and since it hasn’t been implemented into many mobile apps so far you can get ahead of the crowd and really stand out by offering something others aren’t.

Some advantages of virtual reality are that it offers the ability for people to take part in immersive training which can include pilot and doctor training without any risk involved, it can be used in games to help players immerse themselves within the game whether it be a first-person shooter or a racing game, and virtual reality can be used in many different sectors such as education to help make things easier to understand, or the medical sector to help with therapy as it will allow health specialists to help patients face their fears.







Mobile Payments

Mobile payments allow for the payment process to be less complicated, this means that it is more convenient for users as they can make payments anytime and anywhere without the need to physically hand over money, as long as they have an internet connection. Everyone wants a quick and easy shopping experience so implementing mobile payments will likely increase your revenue.

Internet of Things (IoT)

The IoT is the concept of connecting devices to the internet, this includes devices such as mobile phones, coffee makers, headphones, wearable devices, etc. This will enable them to send and receive data with each other. So, what is the point of this? Well, the best way to help you understand it would be to give you an example, imagine your alarm clock waking you up at 7 a.m. and then telling your coffee maker to start brewing your coffee without you having to do anything. This is just one example, the IoT has limitless opportunities and can be implemented to make daily tasks easier.

Even though IoT hasn’t fully taken off, it will likely be a major part of the mobile app industry. One of the most popular applications of IoT at the moment is ‘Smart Home’. This allows you to automate your house by controlling the lighting, heating, air conditioning, and other home appliances via the internet. Several major companies have introduced Smart Home devices, this includes Google which introduced ‘Google Home’, Amazon which introduced ‘Amazon Echo’, and Apple which introduced ‘Apple HomeKit’. These products show the potential that IoT could have in the future, and why you should consider implementing it into your mobile app.







Application Security

Mobile phone security is more important than ever due to the amount of personal data that is stored on mobile phones. Due to the advancements in mobile apps and what they allow users to do such as make mobile payments, implementing built-in security for mobile apps will help you stand out from other app developers and allow your mobile app to get more attention. Furthermore, if your app allows users to make mobile payments but does not have proper mobile app security then users will not feel safe entering their personal information and you could lose potential revenue and your users.

Accelerated Mobile Pages (AMP)

Accelerated Mobile pages is a project led by Google which allows publishers to have pages load quickly on mobile devices. This project has the support of many major companies such as Twitter and WordPress.

Implementing AMP will help web apps to load much faster on mobile devices, this means that the bounce rate (the number of visitors who leave a site after viewing only a single page) will decrease. Furthermore, implementing AMP will increase your ad visibility and boost your potential revenue due to the increase in the number of new users.

Instant Apps

Instant apps are becoming part of the Google Play Store, they allow users to use apps without installing them first. These instant apps look and function just like the regular app, but they don’t require anything to be downloaded. Google has said that mobile devices all the way back to Jelly Bean are able to run instant apps. However, some mobile devices may not be able to display them. This is one of the mobile app development trends which could shape the Google Play Store in the near future.







Cloud Computing

Mobile cloud computing is when mobile applications are developed, powered, and hosted using cloud computing technology. Mobile cloud computing allows mobile app developers to build apps without being bound by the mobile device’s operating system, memory capacity, and CPU. Implementing mobile cloud computing means that it is easier to store data, and process demanding tasks that the mobile device probably couldn’t handle alone efficiently.

Artificial Intelligence

Artificial intelligence is ideal for mobile app development due to the potential it has. It can be used to perform various tasks such as giving recommendations, automated reasoning (using logical reasoning to solve problems) and learning behavior patterns to make tasks more seamless for the user. Implementing artificial intelligence in mobile apps will allow your app to stand out as you are offering something only a few other apps in the market have. This is one of the mobile app development trends which will give you an edge over your competitors and help your mobile app to become successful.

Related: 4 App Development Tools You Need to Use

Have I missed any mobile app development trends which should be followed in 2018? If so leave a comment down below letting me know what they are.

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