4 Psychology Lessons That Can Teach Us About Inspiring Climate Action

March 17th, 2018 by Guest Contributor

Originally published on The Climate Reality Project.

Changing the behavior of one person is hard enough – let alone millions of citizens around the world. Find out what lessons psychology can teach us about inspiring climate action.

There’s the old line that the first step to solving a problem is understanding it. But when it comes to climate change, what happens when understanding alone isn’t enough?

We know it’s important to educate the public so people understand why climate change is happening, what regions are most at risk, and how impacts like sea-level rise, extreme weather, and ocean acidification continue to harm our health and economy.

But education is the easy part. It’s getting people to take action that can be a challenge – and that’s because changing people’s attitudes and behaviors is a daunting task.

Have you ever made a New Year’s resolution, say, to eat healthier – and you find yourself saying “yes” to that second piece of chocolate cake on January 15? You may know eating too many sugary treats isn’t good for your health (attitude), but you may find it difficult to stick to eating healthier (behavior).

Social scientists of all kinds have studied the question of how to change human behavior in many different contexts from public health to public policy to environmental psychology and more. In the climate context, environmental psychologists have begun exploring this larger question by trying to understand why, for example, more Americans aren’t taking action with their votes and voices. Especially when the majority agree that humans are causing climate change.

There’s no simple answer here. The reality is that changing the behavior of one person is hard enough – let alone millions of citizens around the world. But psychology can give us some insight into better ways to motivate people to change their behavior and stand up for the planet we share.

That’s why we’ve compiled four lessons from the field that any activist can take and use to help inspire their friends, colleagues, family members, and more to act.

1. CONNECT THE CLIMATE CRISIS TO WHAT’S HAPPENING IN REAL COMMUNITIES TO REDUCE PSYCHOLOGICAL DISTANCE.

Climate change is a unique issue because although millions of people in the US and around the world feel the drastic effects of it in their daily lives, many people don’t (yet).

Why does this matter? Because of a construct known as psychological distance. Psychological distance refers to things that are not in our immediate reality or felt in the present moment. For example, you might think about your first year of marriage if you’re still single (temporal distance), what neighborhood or city you might buy a home in one day (spatial distance), how your best friend or family member perceives you (social distance), or how your career would be different if you had studied a different major in college (hypothetical distance).

Why is psychological distance relevant to the climate crisis? Studies have found that people who believe the effects of climate change are unlikely to happen to them or are more likely to affect other people and regions of the world are less likely to be concerned about solving it. In other words, if climate change feels psychologically distant, you worry less about it in your daily life and feel less urgency to take action.

To bridge this gap, research suggests that we should discuss how climate change affects communities and families on the local level. That means calling attention to real-life examples of how the climate crisis is affecting real people, especially in regions experiencing extreme weather. From wildfires destroying homes in the western US to hurricanes damaging homes and businesses along the Gulf Coast and southern US to droughts affecting farms in dozens of countries, it’s clear that extreme weather is devastating the livelihoods of many communities around the world.

2. MAKE CLIMATE ACTION A GROUP EXPERIENCE TO PROMOTE SOCIAL NORMS.

Humans are pack animals. In 1943, American psychologist Abraham Maslow created his Hierarchy of Needs, which proposed that humans have certain needs that begin with the most basic needs (food, sleep, safety) and end with ego-centered needs (self-esteem, creativity).

Reprinted with permission.









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