Abel Tesfaye, best known as The Weeknd, has invested in OverActive Media and joined its ownership group.

OverActive Media is the company behind Splyce and the Overwatch League’s Toronto Defiant.

Tesfaye is the first global ambassador for both teams, with other content opportunities to come.

OverActive Media (OAM), the parent company behind the Overwatch League’s Toronto Defiant and the Splyce organization, has added R&B singer Abel “The Weeknd” Tesfaye as an investor and member of the ownership group.

Tesfaye is a Grammy Award-winning artist and Toronto native, and has become the first global ambassador for the Defiant and Splyce. According to the release, OAM is planning “unique joint efforts” with Tesfaye during the current Overwatch League season.

“As a big esports fan, I am really excited to be involved in this project,” said Tesfaye in a release. “I am looking forward to collaborating with OverActive Media in unique and innovative ways.”

Related Article: OverActive Media CEO Chris Overholt on Embracing New Challenges in Sports and Esports

“As a Toronto native, an avid gamer, and a globally recognized artist, there’s no doubt Abel will bring tremendous value to our organization,” OAM’s Paulo Senra, vice president of content and communications told The Esports Observer. “In the months ahead, our fans should expect to see us execute a variety of content opportunities, both on social and in person. We’re all just really excited to get to work with Abel and his team!”

Tesfaye’s addition echoes other moves to bring on popular musicians as investors in esports organizations, such as 100 Thieves did with rapper Aubrey “Drake” Graham in October and Rogue parent company ReKTGlobal did with rock band Imagine Dragons last May.