Corporate Logo Secrets

August 27, 2010 at 1:10 am Chad Upton

By Chad Upton | Editor

A well designed logo is simple, easy to identify and conveys important information about the brand it represents.

Some logos do that by looking the part: cool, stylish, funky, formal, casual…etc. Logos may also represent the brand with meaningful imagery.

Although you may have seen these logos hundreds of times, you may have have missed some of the meaning.

Apple

With the cachet of this brand, it’s hard to believe it was nearly bankrupt ten years ago. Now, it’s one of the most valuable consumer electronics brands.

There are many stories floating around about how the Apple logo got its bite mark (or “byte” mark). The ad agency that created it, claims it is a biblical reference that symbolizes a bite from the forbidden fruit from the tree of knowledge. In the story, a serpent promises Eve that eating the fruit would make one wise.

BMW

Bayerische Motoren Werke (BMW) originally made airplane engines and there is a popular theory that the logo shape represents a spinning airplane propeller. Although that makes a lot of sense, the design is actually based on the colors of the checkered Bavarian flag, the German State where the automaker started.

Fedex

See the arrow between the “E” and the “x”?

Toblerone





Look at the white space in the mountain. It’s a bear, a symbol of the town where Toblerone started.

Tostitos

Two of the letters are sharing a Tostito and a bowl of salsa, which happens to be the dot on the “i.” That’s a legal double dip.

Baskin Robbins





They have 31 flavors and the number is right in the logo.

Milwaukee Brewers





In the old Milwaukee Brewers logo, the letters “m” and “b” form a baseball glove.

Cisco

You may not have seen cisco’s products, but chances are good that some of them are responsible for letting you view this web page — they make telecommunications equipment. The company was named after the city of San Francisco. The waveform bars in the logo represent the Golden Gate Bridge, a well known San Francisco landmark.

Sun Microsystems

The letters “U” and “N” are arranged to create the letter “S”, spelling “sun.”

Amazon

They have everything, from A to Z.

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Sources: Logo Blog, Wikipedia (Apple Logo), Kelly Advertising, Wallet Pop, CorporateLogos.ws, NY Times

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Entry filed under: Demystified. Tags: amazon, apple, cisco, hidden, logo, meaning, message, secrets.