Print

Rating the Top Retailers and How They Market to Christmas Shoppers

Take Action: Click On Any "Naughty" Company Name For Details and Contact Information

Nice 1-800-Flowers.com

Academy Sports

Ace Hardware

AFA Online Store

Banana Republic

Bass Pro Shops

Bath & Body Works

Bed Bath & Beyond

Belk

Big Lots

Books-A-Million

Cabela's

Cracker Barrel

Dillards

Do-It-Best Hardware

Dollar Tree

H.E.B. Stores

HSN.com

Hallmark

Harbor Freight

Harris Teeter Stores

Hobby Lobby

Home Depot

Hy-Vee Stores

JCPenney

JoAnn Fabrics

Kirkland's

Kmart

Kroger

L.L. Bean

Lowe's

Macy's

Marshalls

Meijer

Menard's

Michael's Stores

Neiman Marcus

Pier One Imports

ProFlowers.com

Publix

QVC.com

Rite Aid

Sam's Club

Scheels Sporting

Super D Drug

Toys R Us

True Value

Wal-Mart

Zappos.com Marginal Amazon.com

Best Buy

CVS Pharmacy

Dollar General

Safeway

Sears

Starbucks

Whole Foods Naughty Barnes & Noble

Dick's Sporting Goods

Family Dollar

Foot Locker

Gap, Inc.

Kohl's

The Limited

Maurice's

Nordstrom

Office Depot

Office Max

Old Navy

Pet Smart

Staples

Stein Mart

Supervalu

TJ Maxx

UncommonGoods.com

Victoria's Secret

Walgreens

We continually update the list, so check back often.

Criteria - AFA reviews up to five areas to determine if a company is "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter) and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report a company? Send your detailed report to faq@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.

Please Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.