Designing a great website and filling it with lots of unique and interesting content is only the first step in a continuous process known as Internet Marketing. Web marketing strategies come and go. Some prove effective over the long-term and others are viable only until Google decides that their search algorithm is being exploited in some way.

I’ve tried quite a few different Internet advertising strategies for my own sites and those of my clients. I’ve found that the most consistent strategy to increase website traffic is a combination of search engine optimization and paid advertising with an email newsletter. Effectively leveraging social media can also lead to big increases in traffic and revenue. There are numerous social media networks (Facebook, Twitter, Pinterest, and Instagram being the biggies), applications and techniques that are helpful for becoming a strong authority in the social Internet world.

My goal here on Web Development Blog is to have an honest conversation about what works and what doesn’t, where I’ve achieved a reasonable return on my investment and the latest new ideas and strategies being explored by Internet marketeers.