Location Based Services(LBS) became popular as GPS capability has been available due to the personal use of smartphones. Based on such GPS availability, users would compete to take the virtual ownerships of the buildings and stores in vicinity, aka Check-in Games.

However as the tech giants such as Google and Facebook also added check-in services, simple social networking services sharing my location and checking others’ lost their competitiveness. In the meantime, due to remarkable performance improvement of mobile device, AR service which manipulate real-time video with virtual objects has shown a great potential. By adding AR technology, which is a manipulation of real world with virtual objects, on top of location-based services, it will create a whole new experience of mobile services.

Mossland adds in-depth gamification on top of the traditional check-in games such as Foursquare. By installing AR objects on Properties, it will enhance the users’ gaming experience and motivate users to decorate and boast their Properties in addition to basic gameplay of purchasing, protecting and taking over them.