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June 15, 2012 Link to this post A new viral campaign?

So... the Halo 4 60-second TV spot (which had its world debut during the England vs France Euro 2012 game this week) made its US debut during last night's basketball game between the Miami Heat and the Oklahoma City Thunder. Today, if you visit ESPN.com (and ensure that your ad blockers are turned off), you'll see a banner at the top with a Halo 4 video; play it, and some weird stuff happens. Read the entirety of the thread started by Hoovaloov to see what's already been discovered - and be sure to add your own thoughts to the mix! (Louis Wu 14:15:06 UTC)





