AN unmarked police car with “My Family” stickers has sparked outrage and gone viral on social media after it was photographed twice this week in Surfers Paradise.

The grey Hyundai i40 has been snapped on the Gold Coast Hwy and on Orchid Ave in the past five days The Gold Coast Bulletin reports.

Jamie Boehm posted the car after spotting it about 5am on Boxing Day and since then the photo has been shared more than 10,000 times.

Mr Boehm said he wanted to warn motorists of the new tactics police were undertaking.

“I couldn’t believe how cheeky it was so I grabbed a quick photo — the police asked what I was doing — I just let him know I was taking a photo,” he said.

“I’m really overwhelmed with how many people have shared the photo.”

Thousands of comments have been posted on the photo with most people slamming police for being “sneaky” and “revenue raising”.

But senior police say it’s not illegal for them to disguise unmarked cars.

Gold Coast Road Policing Unit boss Senior Sergeant Bradyn Murphy said if motorists were doing the right thing it shouldn’t be an issue.

“This is not one of the road policing unit cars — it would belong to the Surfers Paradise station, RAP or a detective,” he said.

“There is nothing to stop overenthusiastic police adding extra disguises to their cars.

“It is left to their discretion.”

It is the latest technique employed by local police with Gold Coasters spotting baby mobiles, P-plates and roof racks with ladders in the past 12 months.

Have you been caught by an unmarked police car fitted with a ‘disguise’? tell us at goldcoastbulletin.com.au