Lau says the main reason OnePlus is launching the OnePlus TV in India first is because the company has the content partnerships in place there to make the device successful. "We all know, 'content is king,'" writes Lau. "We have always had a very positive relationship with content providers in India... which guarantees great content for our users."

Lau first started talking about his company's TV ambitions at the end of last year. At the time, the executive said, in an interview with Business Insider, the OnePlus TV would feature a camera, as well as deep integrations with the company's phones. According to recent Bluetooth SIG listing spotted by 9 to 5 Google, OnePlus will also leverage Google's Android TV platform as part of its TV play. Knowing OnePlus, the company will continue to drip-feed information about the OnePlus TV over the coming weeks.