The Tesla Pickup Truck won’t be unveiled until later this year, but the vehicle is already eating away at one of the Ford F-150’s strongholds. In a recent report, auto-themed website AutoWise conducted an analysis of social media activity surrounding America’s most popular truck. As it turns out, the Ford F-150’s long reign as the most popular truck on Twitter has ended, and in its place stands the upcoming Tesla Pickup Truck.

Based on Geotagged Twitter Data of over 100,000 tweets, AutoWise has concluded that the Tesla Pickup is now the United States’ most talked about truck. The Ford F-150 is still a prolific topic in 24 US states, but in the other 26 states, the Tesla Truck was more popular. Distribution-wise, most of the Twitter conversations surrounding the Tesla Truck came from the West Coast and East Coast, while the Ford F-150 still proved dominant in the south.

A graphic representing the US states where the Tesla Pickup Truck and the Ford F-150 were the most popular. (Credit: AutoWise)

These results bode well for Elon Musk’s upcoming “cyberpunk” Tesla Truck. After all, for a new vehicle to be successful when it gets released, it has to capture the market’s interest. This was evident in the Ford F-150’s previous dominance in social media popularity. Being the most popular vehicle in the United States, the Ford F-150 attracts a lot of attention online, and this was emphasized in how the vehicle overtook its rivals like the Chevrolet Silverado in terms of Twitter conversations.

Nevertheless, these results become a little less surprising if one were to consider Tesla’s capability to generate hype around an upcoming vehicle. Tesla showed this during the unveiling of the Model 3, which received around 100,000 reservations even before the electric sedan was unveiled. Tesla is a disruptive automaker that produces vehicles that are unlike anything on the market, and this makes the company a very compelling topic for social media interactions.

A report published earlier this year by competitive intelligence analysis firm BrandTotal has determined that Tesla has the strongest organic engagement in social media among automakers. Alon Leibovich, co-founder & CEO of BrandTotal, noted that this is likely due to the strength of Tesla’s brand.

“Strong brands are able to command high engagement even without a robust digital ad spend. In Tesla’s case, we see their engagement numbers are high compared to other auto brands allocating spend in their digital campaigns. This may be a result of Tesla’s fans already being engaged and active users on Twitter and other platforms. The brand doesn’t feel the need to spend on paid social media marketing when their organic reach is so strong,” he stated.