WWE spiked 7% on Thursday afternoon based on a rumor that AMC Networks is interested in buying the company.

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In the midst of WWE’s ongoing TV rights fees negotiations, AMC has been one of the companies interested in WWE programming, along with and Viacom and FOX. AMC Networks is the parent company of cable channels AMC, IFC, WE tv, and SundanceTV.

Financial blog Betaville was the first source to report on the story: