Coinbase Wants to Own ‘BUIDL’ Trademark, Filing Reveals

Exchange giant Coinbase is seeking a trademark for “BUIDL,” a popular term used by some segments of the cryptocurrency community, public records show.

According to an Oct. 2 filing with the United States Patent and Trademark Office (USPTO), the San Francisco–based tech unicorn wants “BUIDL” to become one of the company’s protected brand names.

“Now’s the time to BUIDL, not HODL,” a rallying cry in the blockchain developer community first noted on CoinDesk in 2015, is meant to suggest that building real-world use cases is just as valuable as the hoarding of crypto assets.

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