Bitcoin goes bananas! Bitcoin rewards company Lolli delivered some exciting news today for the crypto’s adoption. It has partnered with an Albertsons Companies’ subsidiary Safeway. Together they will allow users to earn bitcoin when they shop. This will expose the first-ever crypto-asset millions of customers in 894 supermarket locations.

Through this partnership, Lolli users will receive 3.5% back in bitcoin on all online purchases at Safeway. This is the first collaboration between a major grocery chain and a bitcoin rewards company in the United States. This primary motive is trying to make Bitcoin accessible to everyone. Lolli CEO Alex Adelman said he was extremely proud of establishing the partnership with one of the most well-recognized food retailers in America.

Cashback programs often deal with small amounts of money. However, Bitcoin is potentially a large amount of money, thanks to its volatility. Somewhere in the people’s minds is the idea that when customers use Lolli, they’re not just getting a bit of cashback. They’re also getting a distant shot at a chance of incredible wealth. Many firms have started accepting bitcoin as a mode of payment. One of Europe’s leading airlines, Norwegian Air Shuttle will soon allow its passengers to buy tickets using bitcoin. Another instance can be a Canadian accepting bitcoin for property tax.