For every mother who was made to feel a spectacle of for breastfeeding in public, The Milk Truck is rolling to her rescue.

Although it looks like an ice cream truck, The Milk Truck is really a mobile sanctuary for mothers and babies. The truck is equal parts performance art, breastfeeding advocacy centre, and plush nursing lounge.

You can’t miss it—there’s a giant boob on the roof, topped by a flashing red light.

The mobile art installation was created by artist Jill Miller as part of the Pittsburgh Biennial at the Andy Warhol Museum. Miller, who nursed her own children, was alarmed to see reports of mothers harassed for feeding their babies in shopping malls, restaurants, parks among other public places. She created the truck to help normalize public breastfeeding, and educate store and restaurant owners about the importance of providing welcoming public spaces for nursing mums and babes.

Whenever a mother is given a hard time for feeding her child in a public space, she can send a message over Twitter and Facebook or call The Milk Truck directly. The truck and its supporters will come to her location so she can nurse her hungry baby in peace, while the proprietor gets an education in breastfeeding acceptance. The truck’s interior is kitted out with plush chairs and breast pumps to provide a friendly space for mums to feed babies.

The Milk Truck squad tours cities with its witty defence for the right to public breastfeeding. Through an anonymous survey, moms can share their experiences with breastfeeding in public spaces, delivering kudos to baby-and-mum-friendly spots, and handing out demerits to those places where mums were asked to cover up, feed their baby in the bathroom or leave altogether.

Canadians will get their first glimpse of the project when The Milk Truck rolls into Toronto from March 22-26 as part of an exhibition with the FADO Performance Art Centre.

Miller and her Milk Squad want to hear your tales of breastfeeding in Toronto—the good, the bad and ugly. To share your story—fill out The Milk Truck’s survey. Anonymous stories collected from the survey will be shared around town in front of establishments that have failed to recognize the necessity of breastfeeding babies. Local businesses and public spaces will also be awarded for accommodating nursing mothers.

For more on the project, check out The Milk Truck’s Kickstarter video.