Sendy is built to improve engagement with marketing emails and give back value subscribers by rewarding them for their attention. Over the last 5 years building Sendicate and SmartrMail — we’ve seen engagement rates decline over 30% and many marketers continuing to treat their email subscribers like a free resource.

After seeing the possibilities of tokenization and building a tokenized attention economy with the Brave Browser and BAT in late 2017, we’ve been on a mission to improve email marketing engagement using Sendy tokens.

While we’ve detailed the system architecture and workings of Sendy in our whitepaper, this post covers the basics on how Sendy will work for email marketers.

What is Sendy?

Before we get into the mechanics, I’ll briefly explain what Sendy actually is. Simply put — it’s a platform agnostic email API that allows allows email marketers to attach tokens to their campaigns to incentivize their subscribers to engage.

Sendy will launch integrated with our existing email platforms: Sendicate and SmartrMail. However once live, any email platform can integrate with Sendy to help their users increase the engagement rate on their emails.

How does Sendy work for Marketers?

SmartrMail’s Sendy Integration

As a marketer, you’ll be able to fund your Sendy account through your email service provider (ESP) through your own holdings of SNDY, BTC, ETH, LTC and soon through credit cards.

Once you’ve topped up your account with Sendy, you’ll have the ability to stake an amount of SNDY to all your email campaigns. As your conversions and other metrics are still calculated in fiat, your attached amount of SNDY will be calculated and converted based on the amount you set in fiat (USD, AUD, etc.)

You’ll always spend the entire amount attached to your campaign. On send your attached SNDY will be escrowed into a rewards pool that your subscribers can earn a stake in for engaging with your email campaign.

After 24 hours, the reward pool of attached SNDY will be distributed across each stake claimed through engaging with the campaign. Incentivizing subscribers to engage early to earn their reward.

As the value of an open, click, or custom conversion differs based on what a conversion is worth to you, we let you set the amount of stakes your subscribers can claim for each type of interaction.

For example, you might set 1 reward stake for each unique open, 2 stakes for a click through to your website, and 10 stakes for a custom action on your site, like a vote on a blog post. A custom action can be tracked and set by including the JS snippet we provide on your site.

At launch subscriber interactions will include opens, clicks and orders for SmartrMail which already has order tracking integrated with popular e-commerce platforms like Shopify and BigCommerce. For Sendicate, marketers will be able to add custom conversion scripts to their site to reward users for actions like downloading e-books or sharing content with their friends.

Why use Sendy?

On average only 20% of marketing emails are opened, leaving 80% of your emails unopened by the people you need to reach to achieve your business goals. For many marketers even a small increase in open rates, can generate significantly more traffic to your site leading to more conversions and more revenue added to your bottom line.

One of the most pressing challenges for marketers, is to consistently deliver value in email campaigns whether it be through personalization or through engaging content. By attaching SNDY to your email campaigns you’ll consistently give real value back to your subscribers for their attention.

In fact many marketing leaders consider the lack of value in email campaigns the biggest mistake most marketers make.

Too many emails are “me, me, me” and don’t offer something the recipient actually cares about. — Jessica Meher, Head of Marketing, Web Team at Hubspot I see people sending follow up emails that have nothing valuable for the reader. It’s cliche but anytime you sign up for a service you get a generic, “Oh, go click this and do this and just PAY US NOW!” Instead, focus on your emails being so valuable your potential customers read them, share them and are excited to use more of your product and pay you money. Just ask yourself if your emails are valuable even if your potential customer never buys. Noah Kagan, CEO of Appsumo

The goal is that by attaching SNDY to your emails your campaigns will stand out of the pack, getting more eyeballs on your content, more traffic to your site and most importantly — adding more revenue to your bottom line.

How does Sendy work for email subscribers?

We’re working on the final details and the UI is in the works. You’ll be able to learn more in an upcoming post. In the meantime, you can keep up to date by following our progress on Telegram: https://t.me/sendytoken

We post every blog there so you won’t miss any Sendy news!

Want to learn more about Sendy? We’re the team behind Sendicate and Smartrmail, and last year helped over 7,000 businesses send over 1 billion emails. We’re using SNDY tokens to improve engagement with marketing emails and reward subscribers for their valuable attention. If you’re interested in the project, join our telegram group: https://t.me/sendytoken or check out our site: https://sendy.network/