Democratic gubernatorial candidate Steve Sisolak is launching a six-figure digital ad campaign highlighting his policy positions and his background as a single dad and a businessman.

The blitz of digital ads launching Tuesday will appear in the Las Vegas Sun, the Las Vegas Review-Journal and eventually in the Reno Gazette-Journal.

A handful of 25-second videos focus on his support of Planned Parenthood, his plans to resist President Donald Trump’s agenda and his pledge to forgo a salary until Nevada schools turn around. They also introduce him as a former regent with the Nevada System of Higher Education, a Clark County commissioner and a businessman.

Ads will also appear on social media sites including Facebook, Twitter and Instagram, with a focus on people likely to vote in the Democratic primary on June 12.

“We’re committed to speaking with voters early and often,“ said Sisolak campaign manager Rob Hill. “Our aggressive digital media outreach will introduce Steve and his priorities and continue a two-way conversation with Democratic primary voters across Nevada."

Sisolak is in a spirited primary race with fellow Clark County Commissioner Chris Giunchigliani, but has also taken swipes at perceived Republican frontrunner Adam Laxalt, whose fundraising in the last quarter was on par with him.