There are multiple ways in which artificial intelligence can contribute to the development of your business. When it comes to branding and marketing strategy AI and machine learning can help make many things easier for you.

1. AI Can Make Ads

Programmatic advertising and cognitive advertising both use advanced algorithms for understanding the optimization of demand and supply. Until some time ago, it was a regular thing for an advertising agency to make ads. But nowadays AI makes ads for the companies such as Quartz and Coca-Cola. IBM Watson is one such AI empowering tool for any business that the companies use to boost their sales.

2. AI To Provide Personalized Customer Service

With the help of artificial intelligence, branding and marketing companies can design personalized branding packages for small business and big industry. For every brand, offering a unique experience to its customers has become a top priority because buyers always remember treatment given to them. A personalized experience develops strong bonding and communication. It is simply impossible for a company to arrange a personal human assistant for every customer and help them in purchasing. That is where; AI chatbots or personal shop assistants can fulfill the purpose.

These assistants can easily substitute human beings in the chain of communication. With AI-powered chatbots, it is so easy to provide a better and more interactive experience for the customers. Apart from making product recommendations, the personal assistants can also analyze exactly what your customers may like or are looking for much faster than human representative can do thereby creating an entertaining and engaging contact.

3. SEO & Artificial Intelligence

Voice search is one of the biggest boons from AI and when used for SEO it has been found to be highly effective. Siri, Alexa, and Cortana are voice search technologies that have made a revolutionary change in the way queries are searched. Require interrogative terms such as close, when, why, who, what, where, how, and nearby are now query triggers based on which SEO experts plan their keyword strategy.



