The Economy Inside Your Head

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The Indicator from Planet Money The Economy Inside Your Head The Economy Inside Your Head Listen · 9:49 9:49

Attention is a scarce resource. So are concentration and mental energy. But how do our brains decide which stimuli will attract these scarce resources? Enter cognitive economics. A new field in economics that borrows from neuroscience and psychology. Mathematician-turned-cognitive economist Leigh Caldwell joins to explain how it works.

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