Southern Ontario Dental College (SODC)

The Southern Ontario Dental College (SODC) is based in the small community of Ancaster, Ontario (a suburb of Hamilton) and runs two dental programs – one for hygienists and the other for dental assistants. It had struggled at times to fill all the spots and has had to cancel complete semesters due to low enrollment. The goal was to ensure all classes were filled and to eventually grow the school.

WHAT WE DID

The first step was to redesign SODC’s outdated website, launch SEO and initiate a Social Media strategy to develop an online following. This alone generated close to 200 new leads within the first two months of the relaunch of the new website. Within the first two months of launching our Sales Booster we generated more than 140 new leads – far in excess of what the college had typically seen in the past. The college has since been given approval by the dental

colleges governing body to double its enrollment. It is booked solid for 2019 and now advertising for 2020.