All suppliers of e-cigarettes in Norway received a warning from the Norwegian Health Directorate to remove all pictures and positive coverage of products and accessories on their websites, writes VG.

Illustrations of e-cigarettes in different color than black and white are neither permitted with the new regulation.

Sellers of the product believe that an advertising ban will additionally complicate existing smokers access to such alternative products.

About E-Cigarette

An electronic cigarette (e-cig or e-cigarette), is a battery-powered vaporizer that simulates the feeling of smoking. Their use is commonly called vaping. Some e-cigarettes look like traditional cigarettes, but others do not. Instead of cigarette smoke, the user inhales an aerosol, commonly called vapor. E-cigarettes typically have a heating element that atomizes a liquid solution known as e-liquid. E-liquids usually contain propylene glycol, glycerin, water, nicotine, and flavorings.

The benefits and health risks of electronic cigarettes are uncertain. There is no evidence they are better than regulated medication for quitting smoking. Their usefulness in tobacco harm reduction is unclear, but in an effort to decrease tobacco related death and disease, they have a potential to be part of the strategy. Their safety risk is like that of smokeless tobacco. US Food and Drug Administration (FDA)-approved products, such as nicotine inhalers, are probably safer than e-cigarettes.

Limited evidence suggests e-cigarettes are safer than tobacco. Non-smokers who use them risk nicotine addiction. E-cigarettes create vapor that consists of ultrafine particles. The vapor contains similar chemicals to the e-liquid, together with tiny amounts of toxicants and heavy metals. Exactly what comprises the vapor varies between and within manufacturers.

Photo credit: www.vaping360.com