Cover: Pokémania

Their creator thinks of them as inner monsters, but the Pokémon have gone far beyond his mind to sweep Japan--and now the rest of the world

 Review: The Man Who Just Didn't Get It

 Psychology: Should Children Play with Monsters?

 Strategy: A teenager explains the appeal

 First Look: A sneak preview of the new characters



Online Exclusive: The Ultimate Game Freak

TIME speaks with Pokémon's creator Satoshi Tajiri



