VeChain’s Low Carbon Ecosystem is a WeChat Mini-App that rewards users for engaging in eco-friendly activities, such as walking or driving BYD’s line of electric vehicles. We introduced it a few months ago in this article.

January 9th – Chinese media portal ODaily (由星球日报) held their 2019 Blockchain Awards Ceremony. DNV GL and VeChain’s Low Carbon Ecosystem was the recipient of the award for the best “Blockchain Charity Event”, in recognition of their work in the previous year.

2019 “Finance and Technology” Blockchain Award for Best Charity Event

Last September, the Low Carbon Ecosystem partnered with Shanghai People’s Broadcasting Station (News 990) and multiple other municipal bureaus to bring school uniforms and supplies to rural areas of China. Local primary and middle schools throughout Shanghai donated the supplies, while donations through VeChain’s Low Carbon Mini-App went to cover the cost of shipping, transportation, and other logistical expenses.

Announced late in 2018, VeChain’s Low Carbon Ecosystem (DiTanHui in Chinese) has had a slow but methodical growth from concept to reality. Hindered by regulations on cryptocurrencies, VeChain is taking a conservative stance – one that can encourage large partners such as BYD and Renji Hospital to feel comfortable in this innovative new initiative. They are focusing on the transparency that blockchain can bring to charitable programs, especially for enterprises or NGOs. It appears VeChain is taking a measured approach based on bringing in more partners before trying to push the project to the mass consumers.

Users can earn points on a daily basis, and use those to either donate to charitable programs or put towards discounts in the Low Carbon Shop – a marketplace that is slowly adding products to attract new users.

While the project is still at a very early stage, progress is evident and the direction they are taking shows a logical decision to focus on growth and compliance in China. Blockchain-assisted poverty alleviation is a use case consistently mentioned by China’s government, giving VeChain and DNV GL an ethically and politically-sound platform to attract new partners – a move that should ensure the long-term success of the initiative. Recognition from media groups like ODaily is further confirmation that VeChain’s Low Carbon Ecosystem is on the right track.

For information on the San Marino-based Low Carbon Ecosystem, click here.