Pornhub says that the features will help viewers distinguish which person is speaking at any one time, and identify changes in emotion. In addition, non-dialog sounds that are relevant to the storyline or scene will be highlighted. And while we can all joke that it'd be possible to imagine our own "yeah baby, harder" etc, the truth is that close to 40 million Americans have some form of hearing loss. The videos have been hand-captioned, rather than using an algorithmic system similar to that of other major video platforms.

The company says that this is the other half of its accessibility push, having already launched videos with audio descriptions for people with sight loss. We checked to see if anyone had bothered with the clips, and to our surprise, several of them around a million views. Clearly, there's a market and a need for such an offering, so the outfit deserves some praise for even trying. Just not for the other parts of its business.