The Doug Jones for Senate Committee thought that circulating a racially charged flyer was a good way to win the black vote in Alabama in the upcoming special election against Judge Roy Moore.

The move backfired.

The flyer has been making the rounds on social media. It shows a young black man with a skeptical look on his face.

“Think if a black man went after high school girls anyone would try to make him a senator?” it reads. The answer to the question is ‘maybe,’ but that’s not the point. Multiple people who got the flyer posted photos of it on Twitter. Some condemned it as out of touch and insensitive.

Huntsville television station WHNT reported that the Jones campaign confirmed they sent out the flyers.

Campaign flyer in Selma, Alabama today sent by Doug Jones for Senate Committee pic.twitter.com/hUP94E3EM1 — bronwyn sage (@KJphnson) December 6, 2017

Democratic Party still think black are second class citizens only good for votes. Thats why i will never vote for a Democrat in my life time. — always truth (@Oswald524) December 7, 2017

Except he admitted his campaign sent them https://t.co/6yglRqfMjA — Joe (@Joersweeney) December 8, 2017

Michael Harriot at TheRoot.com, a site that covers black culture, wrote that “it has upset black voters across Alabama. Someone, probably a white man, thought that the image would resonate with black people and motivate them to get out the vote,” he said.

The flyer was meant as a reference to the multiple women alleging Moore pursued relationships with them as teenagers when he was in his 30s. He has denied the accusations.

Hear this deeply, Dems: “Black voters are the base of the Democratic Party and we’re still waiting for Dems to fix the wage gap and the Voting Rights Act of 1965. They aren’t going to listen because they never do.” https://t.co/sKKTVTNwOz — Cherie Parker (@cherieannparker) December 7, 2017

Black voters will play a huge role in upcoming elections; they essentially voted President Obama into office in 2008 and 2012. The Democrat party cannot afford to alienate black constituents, but they just did.

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