I'm with you. I'm a big fan of the AVX. They reminded me a bit of the old "Kick X" balls that I found through this site. Off the tee, the performance is exceptional. Better distance and accuracy than almost any other ball I play. They have enough spin so that my iron shots hold, but not so much that they spin backwards like crazy with the wedges. Short game performance is not quite as good as the Pro-V's but it's certainly good enough. I definitely wouldn't say it feels like a rock. I rarely buy balls anymore (I have managed to acquire a multi year supply as gifts), but if/when I do, I'd have no qualms about picking up a case of AVX.