THE AFL is considering taking judging for the Woolworths Mark of the Year and Coates Hire Goal of the Year out of the fans' hands.

There was controversy on Monday night when Essendon forward Joe Daniher beat Collingwood high-flyer and hot favourite Jeremy Howe to win the Mark of the Year.

Mark of the Year shock: Fans go for Joe over high-flying Howe

Daniher received 52.7 per cent of the supporter votes for his round 17 grab against St Kilda, compared to Howe's 40.7 per cent. Fellow Magpie Brodie Grundy was the other contender.

Howe's skyscraping effort over Melbourne swingman Tom McDonald in the Queen's Birthday game was widely acclaimed and considered as much a certainty to win as Dustin Martin was to take home the Brownlow Medal.

League chief executive Gillon McLachlan told ABC the process would likely change for next season.

"With the greatest respect to Joe Daniher, who's a star, an All Australian and a great mark, that mark (Howe's) was the best mark, I think – and quite clearly," McLachlan said.

"You can't have that. I know that's quite definitive, but I think if you've got a mark that's clearly better and it doesn't win, then the system has to be reviewed."

Tiger young gun Daniel Rioli (45.8 per cent) winning Goal of the Year over Sydney superstar Lance Franklin (20.5 per cent also raised some eyebrows.

Franklin ended up third to Adelaide's Eddie Betts (33.7 per cent) despite his extraordinary finish after charging down the wing and leaving Crows defender Daniel Talia in his wake.