In 1982, the Steven Lisberger movie 'Tron' wowed audiences with state-of-the-art (for the 1980’s at least) CGI special effects. What really made Tron a cult classic, however, was the idea of fully immersive virtual reality. What is more, people have been reimagining and attempting to create real “virtuality” worlds ever since.

Of course, what even the best innovators have found, is that VR brings with it a lot of usability limitations. People who use VR, after all, still have to navigate around the real world.

Thankfully, fully immersive augmented reality (AR) completely dispenses with such VR limitations. Much more excitingly, hundreds of ICO traders and investors have already pledged support for one of the most innovative augmented reality apps and consumer tech pieces ever to hit the wider consumer market.

The Lucyd Approach to Augmented Reality

Established in 2017 as a wearable tech-based portfolio company of Oxford (UK) company TEKCAPITAL, Lucyd isn’t just another pie in the sky augmented reality venture like 2013’s ill-fated Google Glass. Lucyd, after all, has a much broader vision to create not just a wearable AR display, but to also bring community created augmented reality apps to market, via its own AR blockchain ecosystem.

Imagine the Future - Just Better

Imagine walking down a shopping boulevard and being presented with live directions to your destination, as well as nearby friend notifications, and live retail discounts offered to you specifically by retailers in your area.

Yes, it all sounds a little too futuristic for even 2018. Lucyd, however, already owns 13 smartglass-specific patents which can be put to use today to make augmented reality just as exciting and as fully immersive as Hollywood has been promising for the past 30 years.

Wearing Lucyd Lens will greatly augment the limitations of human vision.

Augmented reality apps running on Lucyd will literally redefine how people walk, talk, and experience the world around them. Imagine if you will, augmented reality apps which could allow you to be your own tour guide whilst exploring the pyramids of ancient Egypt—This and allow you to simultaneously live stream travel adventures to friends and family, whilst chatting with them along the way.

The Possibilities for Augmented Reality are Literally Endless

By 2023, the market for augmented reality apps like those which Lucyd is about to give a platform is expected to grow to over $36.4 billion in value. Needless to say, such estimates are fantastic news for ICO traders and investors who have already pledged support for Lucyd. As it is, however, $36.4 billion is likely also a very conservative estimate.

Already, other ICO startups like NAU, are disrupting the traditional marketing world by allowing local businesses to advertise directly to smartphone users in their local area. It is not inconceivable in this case, that in future, such businesses will also advertise via Lucyd smart glass AR billboards and similar devices.

When Will Lucyd Actually Launch?

At present, Lucyd is on-track to launch as early as the first quarter of 2019. This being the case, truly augmented reality apps are now only a year from becoming as commonplace as regular apps and mainstream consumer tech offerings. The only question is, are you ready to experience a Lucyd future?