Who doesn't love a good doggo?

John and Kristine Boothe sure do. That's why their Spencerport brewery, Brindle Haus Brewing, is releasing 12 unique beer labels with local shelter dogs this weekend to highlight Rochester's adoptable dogs and raise funds for a shelter.

Brindle Haus, 377 S. Union Street, will donate a portion of can and draft sales of its All NYS Pale Ale to Rochester Animal Services, the city animal shelter, and Verona Street Animal Society, the non-profit that supports it.

Rochester Animal Services is located at 184 Verona St. in Rochester, in the shadow of Kodak Tower and a few blocks from Frontier Field.

Each of the labels features a different dog and information about the dog. Since the labels were planned months ago, some of the dogs have already been adopted, but there are still plenty of amazing dogs looking for forever homes at the Verona Street shelter.

The beer, which comes in a 6 percent alcohol, features Mackinac hops from Cobblestone Hop Yard in Ontario, Wayne County, and base malt (2-row pale ale and red wheat) from 1886 Malt House in Fulton, Oswego County. It's incredibly easy-drinking and showcases the evolution of New York state ingredients.

It will be released Saturday at a release party. Cans will be available at the brewery and at a limited number of retailers. Well-behaved dogs are always welcome at Brindle Haus, but the dogs featured on the labels won't be at the party. Representatives from Verona Street will be at the event to share information.

The Boothes are long-time animal lovers who have fostered many dogs over the years. They've also adopted dogs. Heck, the brewery name comes from the Boothes' shared love of pit bulls and German-style beers.

"I'd come home and smile," Kristine said to me in an interview in late 2017. "And he would ask, 'What do you have in the car now?' 'Just another pit bull,' I'd say. We did a lot of pit bull rescue."

The brewery has hosted a ton of dog-related charity events since opening in November 2017. Now, it is poised to spread the cause even more through this label campaign. A Bradenton, Florida brewery, Motorworks Brewing, put shelter dogs on its labels earlier this year and garnered international attention.

"We thought this would be the perfect way to highlight some of the shelter dogs looking for their forever homes," Kristine said. "Most rescues are foster based and there are very few shelters in this area, so we really wanted to give Verona Street Animal Society some exposure. We're also hoping other breweries in the area will follow suit and make this a trend."

And if you can't adopt a dog, the Boothes are encouraging customers to donate and volunteer at local shelters.

“Their amazing generosity will help save lives, as this isn't just about the few dogs who are seen through this wonderful campaign, but ALL of them," said Jennifer Brown, board chairperson at VSAS. "VSAS could not do what we do without such community support. There are so many ways to make an impact and we hope this campaign inspires others to see how they can make a difference.”

For more information, check out Brindle Haus on social media.

Contact Will Cleveland at wcleveland@democratandchronicle.com or at 585-258-2325. Follow him on Twitter @willcleveland13, Facebook @willcleveland13, and Instagram @clevelandroc. This coverage is only possible with support from our readers. Sign up today for a digital subscription.