Promotional products have been one of the oldest method of brand promotion. Today, businesses of all sizes can benefit by employing promotional products in their marketing arsenal. On an average American businesses spend nearly $20 billion dollar on promotional products. Generating high-quality products and giving them away for free will definitely boost brand building and brand loyalty. Advertisement becomes free as long as people wear your promotional products. Today, we are going to discuss how it can be used to market your brand.

But first, let’s see the range of products used for brand marketing:

Wearable items such as caps, shoes and t-shirts

Products that can be carried such as notebooks, tote bags, backpacks, briefcases, water bottles

Items used to convey in written communication such as sharpies, pens and pencils

Items used in digital communication such as flash drives, mouse pads, brand stickers

Although promo products are not limited to the aforementioned list, they are the most commonly used items.

Next up, Why use promo product?

For thanking customer

To make customers aware of the business products and service

For giving a memento or recognition for service

To motivate customers, and even employees

To get non-marketing messages such as announcement across the media

Finally, How it can be used ?

To make promo products work for you, it needs a well-defined campaign. Here are a few things to consider:

Well-Planned Goal: First businesses need to have clarity on why they are using promo items. Is is to boost sales, increase traffic, build brand, or create brand loyalty. A well-planned goal is a must for every business before venturing on their marketing campaign.

Streamline Target audience and distribution plan: Target audience and a distribution plan is as necessary as the promo products itself. It is found that a well-planned distribution leads to more conversion than usual. For example distributing promo items on holidays will be more effective than distributing it on the usual days. But more importantly you need to streamline your target audience too.

Theme and a Message: Businesses need to have a central theme around which the design of the product is done. Using company logo in all aspects of marketing campaign including promotional product will enable businesses to make the logo instantly recognizable. This will have a near permanent impression on leads and prospects. Solidify company's logo and brand with a short and relevant message. Printed messages makes a lasting impressions on your customers and leads.

Choose promo items, your customers will use: As per a study by PPAI (Promotional Products Association International), the factors that make a promo item desirable are as follows.

Promotional Product’s Usefulness

Promotional product’s Quality

Promotional product’s Attractiveness

Promotional product’s Uniqueness

Impression of the person or the company who gave the promo products

5 ways promotional products can be marketed

Giving promotional products to employees

Distributing promo products at trade shows and public relations events

Give it to customers and distribute it online

Distribute promo products as incentives

Distribute at team building events and company-sponsored events

Use it to close deals with customers















