“Abramsverse.” “JJ Trek.” “NuTrek.”

Finally, after seven years, there’s no longer a need to make up a title for the alternate reality Star Trek film series, as CBS has finally put a name to this new universe: the Kelvin Timeline.

First revealed this week in a Star Trek Online preview blog post for a Prime Reality / Alternate Reality crossover, the new name for the movie universe was confirmed by CBS Consumer Product’s Holly Amos that the need for such a label came about during the development of Mike and Denise Okuda’s upcoming Star Trek Encyclopedia relaunch.

Based upon the starship destroyed at the divergence of the two universes in 2009’s Star Trek film, this label for the ongoing film series is certainly simpler than some of the unwieldy, unofficial monikers for the “reboot timeline” – it’s about time that a formal title is set for the Bad Robot productions.