The awesome proprietor of Trash N2 Tees, Janelle, mentioned to me that she posts some of her Etsy testimonials to her Facebook page. This is such a kick-ass idea for a couple of reasons:

It encourages her customers + fans to write reviews

It encourages her customers + fans to make their reviews cool and witty

Customer testimonials are one of the most effective marketing tactics

This is called “social proof” marketing and it’s incredibly effective.



Even though Etsy doesn’t make feedback all that great, you should still elicit feedback and testimonials from your customers. Not all testimonials are created equal, though, so check out this article on the ingredients of a good testimonial.

And don’t stop at Facebook!

Post your Etsy feedback on: