Cardiff and Vale College has joined forces with Newport-headquartered comparison site GoCompare to launch the first Applied Neuroscience and Neuromarketing training programme in Wales.

The GoCompare Applied Neuroscience and Neuromarketing programme takes an innovative approach to staff development training. Created as a bespoke course for GoCompare’s marketing team, and delivered in partnership with RW Learning, it covers areas including applying neuroscience to management and memory, and neuromarketing.

Nathan Hopkins, Talent Acquisition Manager at GoCompare, said:

“We are firm believers that innovation comes from attracting the very best talent and ensuring that we provide the best development opportunities to our employees. “Cardiff and Vale College (CAVC) has been a partner of choice for us for many years due to their desire to create bespoke programmes that upskill our teams and provide clear ROI and business benefit. We approached CAVC in 2018 with the objective of creating a new programme not presently available in South Wales, which focused on applied neuroscience within our marketing department. “This programme has already been well received by all of those involved and we are excited to see how this will improve personal and business performance across the marketing team.”

Delivered over five months, the Applied Neuroscience and Neuromarketing programme involves both theory and practical workshop-based modules. These are designed to help GoCompare’s marketing team to have a better understanding of the behavioural processes behind creating effective marketing campaigns.

Mary Kent, Vice Principal at Cardiff and Vale College, said: