Apple CEO Tim Cook said in an interview with MSNBC and Recode on Wednesday that Silicon Valley, and notably Facebook, should be far more careful with its customers' data in the wake of the Cambridge Analytica disclosures.

"I think the best regulation is no regulation, is self-regulation," he said, according to Recode. "However, I think we’re beyond that here."

Cook reiterated points that he and former CEO Steve Jobs made previously, that Apple's business model—unlike Google, Facebook, and many other tech companies—is predicated on selling physical products rather than capturing data about customers.

"We’ve never believed that these detailed profiles of people that have incredibly deep personal information that is patched together from several sources should exist," he said, according to The Wall Street Journal.

"The truth is, we could make a ton of money if we monetized our customer—if our customer was our product," he added. "We’ve elected not to do that."

Recode's Kara Swisher asked Cook: what would he do if he were Facebook CEO Mark Zuckerberg?

"I wouldn’t be in this situation," he said.

The interview is scheduled to air on MSNBC on Friday, April 6 at 8pm ET / 5pm PT.