The competition is broken down into categories including alleviating flu symptoms, drug-free pain relief and sexual wellbeing tools. If you develop, for instance, a new long-distance sex toy, TENS machine or a wearable that reminds people to take their vitamins, then sign up. Although if your magical new product doesn't fit into one of those categories, you're still encouraged to sign up anyway. The partnership with Indiegogo is designed to encourage potential ideas to go to the market to see if people like them -- a metric by which RB is likely to look favorably.