If you’ve ever been in that oh-so-common position of having to choose between getting a tattoo or spending your hard-earned cash on great literature, this deal is for you: At least two small press publishers are offering readers lifetime subscriptions to their books if they get tattoos inspired by their titles.

Boston/New York/Chicago-based

began offering the deal earlier this month after learning of a number of readers who had gotten inked with designs inspired by poems written by author

, who has released two collections with the publisher.

Schomburg, in turn, who runs Portland-based

with Mathias Svalina, made a similar offer to readers considering tattoos based on their titles.

Other businesses across disciplines should take note of the idea. Can you imagine if McDonald’s offered free Big Macs for life for those who got a tattoo of the golden arches? Would you do it?

What if the stakes were higher: What if your favorite car company promised to give you a free vehicle if got a tattoo featuring their logo? Would you do it?

I’m interested to see how many people take advantage of these lifetime subscriptions. I’ve read both of Schomburg’s titles under Black Ocean’s label, and if they’re any indication of the quality of the rest of the catalog, I may seriously have to consider getting a tattoo.