You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you don’t know is what you should cover in your press releases. Well, I have some good news for you. I’ve come up with the ultimate collection of ideas for press release topics. I’m sure I’ve overlooked a few good ideas, so please leave comments with any suggestions that should be added to this list. Enjoy.

New product or service New website or significant upgrade to existing website Involvement with charity work Making a charitable contribution Free shipping offer or change to shipping rates Releasing findings of new study or research Helpful tips related to your business News of the weird (e.g. Coffee shop offers excusive $200 gourmet drink) Commentary on or tie-ins to current events Interesting trends Starting a new sister company Receiving an award Being singled out for an accomplishment Offering free information: ebook, newsletter or white paper Celebrating an important company anniversary (e.g. 50 years in business) Opening a new office or relocating your office Changing the company name Changing a product name Signing a large, well-recognized client (make sure you have their permission to publish this) Announcing a media appearance Inspirational stories of overcoming major challenges Hosting a seminar or teleseminar Sponsoring an event or team Partnering with another business or organization Hiring a new executive or changing ownership of the company Announcing personnel change: retirement, resignation or death Changing the way your products are made Changing the prices of your products or services (particularly if you’re reducing prices) Developing a new technology or unique procedure for your industry Rebranding your business Reorganizing your company Hosting a major contest, sweepstakes or promotion Making an outrageous claim (be careful not to sound too gimmicky or salesy) Revealing industry scams Announcing holiday-related sales and events Making predictions for your industry Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement) Publishing findings of a recent report, survey or poll Filing of a lawsuit Responding to being named in a lawsuit New uses for your products Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this) Offering internship program with local schools Establishing a scholarship Hosting a tour of your facilities New certifications and credentials achieved by your staff Providing pro bono work Responding to accusations against your company or industry Setting a major goal Launching a referral rewards / affiliate program Speaking at a conference or event Providing free consultations or a free sample Taking major steps to go “green” Debunking common myths Taking your company public Discontinuing a product or service Filing or Being Awarded a Patent Merger or acquisition Celebrating an important milestone (e.g. one millionth customer) Exhibiting at a trade show Stock offering Financial or earnings update Securing business funding or credit (e.g. VC or angel investment) Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a Suburban Oasis)

So far, I have 64 ideas for press release topics. I’d love to make this list even longer. Leave a comment with your best ideas!