Motorola has just sent word through the pipeline that they have an announcement coming up, and it’s taking place July 28th. We know the company has a big summer planned with three of their major smart devices for 2015 having yet had formal debuts.

The invite itself doesn’t tell us much, though that “XOX” mark curiously looks like “XGX.” Tongue-in-cheek tease or are we just looking too deeply into it? The fact that we’re questioning ourselves means Motorola’s tease definitely worked.

We’re expecting new versions of the flagship Moto X, budget-friendly Moto G (which could be getting some love in Moto Maker) and a new Moto 360 smart watch to be on tap, and we’re not expecting to be disappointed with any of them.

But, of course, we won’t know what’s what until we trot out to New York for ourselves and get an in-person look at the company’s new lineup, so we’ll be doing just that. Mark the date on your calendar and make sure you don’t miss it!