A police officer in Oklahoma was dismayed when he bought a coffee at the local Starbucks on Thanksgiving and noticed the name on the label was “Pig.”

The chief of police the Kiefer, Okla. said one of his officers trekked to Starbucks to get some java for a dispatcher when he received the insulting label.

“What irks me is the absolute and total disrespect for a police officer who, instead of being home with family and enjoying a meal and a football game, is patrolling his little town,” Chief Johnny O’Mara said in a Facebook post that included an image of the “Pig” coffee cup.

Chief O’Mara called the coffee shop and employees there offered to “replace the coffee with a correct label.” But the chief wasn’t buying it.

“The proverb ‘Fool me once, shame on you. Fool me twice, shame on me’ came to mind,” O’Mara wrote.

But, according to the chief, the label was endemic of a larger societal problem.

“This cup of coffee for a ‘pig’ is just another little flag,” he said.

“It’s another tiny symptom and a nearly indiscernible shout from a contemptuous, roaring and riotous segment of a misanthropic society that vilifies those who stand for what’s right and glorifies the very people who would usher in the destruction of the social fabric.”