View photos Heyman Hustle on Yahoo Sports More

The “Heyman Hustle” and Yahoo Sports have partnered up to provide wrestling fans with exclusive content during WrestleMania week on The Turnstile blog. In his first blog post, Paul Heyman introduces himself and explains why Brock Lesnar is still must-see TV.

Ladies and Gentlemen, my name is Paul Heyman, and it is my honor to serve as the #ADVOCATE for the single most decorated athlete in the history of sports entertainment, Brock Lesnar.

For those of you familiar with my work, that's pretty much how I start most of my interviews on WWE’s “Monday Night RAW” or “SmackDown” (which airs on the USA Network in the United States, and all over the world). I'm going to let you in on a little secret. I, Paul Heyman, have the easiest job in the world. I get to extoll the virtues of someone for whom I have the utmost personal AND professional respect. Brock Lesnar is, indeed, all that I hype him up to be. He is the only being in history to hold the NCAA Division I heavyweight championship, the undisputed UFC heavyweight championship and the WWE World heavyweight championship. Two of those titles were won with supreme athletes trying to stop his rise to the top. The other was won with a plethora of backstage politicians and manipulators plotting against him.

View photos Paul Heyman and Brock Lesnar. (AP Images) More

Yet, in the world of mainstream media, one could make the argument that Brock's greatest accomplishment occurred at WrestleMania XXX, when The Beast conquered The Undertaker's undefeated streak. On that night, during the very first WrestleMania ever broadcast on the WWE Network, Brock Lesnar stepped into the ring against The Undertaker, arguably WWE's greatest all-time legend. The Undertaker, the heavy favorite, was 21-0 at WrestleMania. Legends, Hall of Famers, superstars, Gods of the Squared Circle like Triple H, Shawn Michaels, Ric Flair, Jake "The Snake" Roberts, Randy Orton, Edge and CM Punk, had all been matched up against The Undertaker at WrestleMania. Each and every single one of them were defeated. Beaten. Pinned or tapped out. The Undertaker was 21-0.

And then came Brock Lesnar.

He's not a legend. He's not a superstar. He's not a WWE Hall of Famer. He's not like all the others. He's unique, alone (and comfortable that way) at the very top of the food chain. Brock Lesnar is a beast. He's a conqueror. And just like he CONQUERED the NCAA Division I Heavyweight Championship while at the University of Minnesota ... just like he CONQUERED the WWE roster in his rookie year to become the youngest champion ever ... just like he CONQUERED the greatest UFC heavyweight title holder, Randy Couture, to become the undisputed champion ... Brock Lesnar had a mission, a vision, an accomplishment that stood before him. And he CONQUERED it.

Story continues