Ornamental fish are caught in very small volumes but command high prices relative to other local uses of the same species. Demand will always be limited because not everyone wants to keep an aquarium.

It's estimated that more than 90% of ornamental marine fish and invertebrates, like coral, and between five and 10% of freshwater fish entering the ornamental fish trade are caught in the wild for aquarium keepers to enjoy in their homes.

Fishermen earn a living from their local rainforest rivers, rift valley lakes or coral reefs in some of the most remote countries in the world and are directly dependent on these habitats remaining healthy. Habitats can be protected because communities rely on them.

The industry's reach is almost global and not only provides benefits to fishermen by giving them a sustainable livelihood, but benefits many others besides. Exporting countries earn important foreign currency, which trickles down throughout their economy, supporting a myriad of other businesses that provide goods and services to all the people involved.