Jordyn Woods is widely known as the right-hand woman to the makeup mastermind that is Kylie Jenner. She's also a plus-sized model and held up as something of a body-positive icon in a world of swizzle stick-skinny Instagram stars.

However, after Woods shared a post to her Instagram in partnership with a 7-day weight loss program called Boombod, people flipping out.

Woods, who typically stays away from Instagram #sponcon said she had yet to try out the weightloss program but was excited to "try something new."

Fans are upset because they think Jordyn doesn't accept her body now

"Disappointing post," one fan wrote. "You are famed for being curvy, a role model and an example that you can still be beautiful without promoting unrealistic body types."

"It’s interesting that you talk about how you are proud to be a model who isnt a size 2, but you promote loosing weight to so many young girls that look up to you," another upset fan said in the comments.

Jordyn has previously stated in other interviews that she doesn't want to be considered plus-size, but that she'd rather be known curvy.

While no one can fault someone's journey towards a healthier lifestyle, Jordyn can't have it both ways. What does she want? To promote a brand on the back of "you're perfect the way you are" or to jump on whatever brand wants to back her that day? It's looking like the latter.

Related stories recommended by this writer:

•Kylie Jenner’s GFF, Jordyn Woods, actually can’t model for shit

•Kylie’s just posted her post-pregnancy body and I’m drinking myself into a coma tonight

@aribines