Here's a challenge masochists of the food eating world might enjoy: Tortilla chip maker Paqui chips has made a chip so spicy, they're selling it as an individual chip.

Its name: the Carolina Reaper Madness chip.

Made with the hottest chili in the world, the Carolina Reaper Pepper (rated at 1,569,300 Scoville Heat Units), the single chip comes in a wrapper, placed inside a coffin-shaped box.

The box features a drawing of a Grim Reaper on the package, and across the top, it reads, "Inside: One deadly chip."

The inside of the box features said chip and more words of foreboding.

Jeff Day, the brand manager for Paqui, spoke with Mashable, saying,"The reason that we're selling this as one chip is because quite honestly, that's all that you need. That's all that anyone needs."

"It's the hottest chip you'll ever have, I can guarantee you that," Day added. "After you eat that one chip, trust me, you're not looking to dig back into the bag and have a second one. So, one chip is what we created to have the experience."

Marketing gimmick or not, the Carolina Reaper Pepper is nothing to mess with. Should you think that the chili is "probably not that spicy," there's a number of brave — or, perhaps stupid — souls who have tried the pepper to ... well, decidedly not-good results.

A number of publications were able to put the chip to the test, with Adweek winning for its description of how the chip tastes:

Anyway, after confirming our healthcare premiums were up to date, and with a glass of water nearby, this reporter dutifully devoured one of Paqui's Carolina Reaper morsels. After savoring a faint, fleeting note of sweetness, we quickly concluded that ... SWEET SWEATY BETTY SAVE YOUR LIDDLE BIDDY BABY WHOAAAAA POPPA MOW MOW HOT-HOT-HOTSY!!

Yikes.

There's a video of Day on Adweek of him trying the chip — with ice cream, other less-spicy chips and Pepto Bismol at the ready — and he told the news site, "Paqui is aiming to reach those audiences who like to push their limits. This chip is certainly on the extreme end, but it brings to life in a real way what we can do, which is deliver authentic flavors and experiences."

Of course, no marketing is complete without asking chip/spice lovers to upload a video of them eating the chip, using the hashtag #OnechipChallenge and tagging @PaquiTortillas. There are actually prizes to soften the pain of your burning, burning mouth, with three grand prizes of a GoPri Hero4 Silver and a year's supply of Paqui chips (although you'll most likely stick with their non-spicy versions).

The chip is a limited-edition offering from the company, and retails at $4.99 at select stores starting Oct. 1.

A few words of advice, should you try the challenge: drink milk. Skip the water, unless you want things to get ugly.