While he vowed to protect the autonomy of each brand, Biver said the potential synergies between the three LVMH watch companies were not being exploited correctly. In the short term, Zenith would receive "temporary access to, and advice from" his team, especially in the following areas: research and development of technologies, purchasing, manufacturing, PR, and marketing.

HODINKEE also understands Zenith will be reducing the number of references in its collection – its current catalog boasts more than 50 different models. Another hint dropped by Biver is the introduction of a new chronograph, which would mark an important new chapter in the manufacture's already illustrious history. "I feel very confident that the few synergies that we will exploit and the support of my best people will dramatically help and improve Zenith," said Biver. "There is nobody who can better implement a certain numbers of synergies than the President of the Watch Division of LVMH."