Big Hit Entertainment has been chosen as one of the world’s most innovative companies!

On March 10 (local time), American business magazine Fast Company released a list of “The World’s 50 Most Innovative Companies of 2020.” Big Hit Entertainment ranked fourth after Snap, Microsoft, and Tesla. The agency also ranked first on the list of “The 10 Most Innovative Music Companies of 2020.”

Fast Company noted that millions of BTS fans used social platform Weverse and commerce platform Weverse Shop for communication and shopping, respectively. Though BTS’s concert in Seoul in October of last year was packed with an overwhelming number of fans, they were able to preorder items via Weverse Shop as well as check wait times for food kiosks and post messages to BTS members through Weverse.

Fast Company pointed out that these services were produced by BeNX, a Big Hit subsidiary, rather than a tech startup, and that they were similar to “super apps” that offer a variety of services as a single application. They also quoted Lenzo Yoon, the co-CEO of Big Hit Entertainment, as saying that it was one of Big Hit Entertainment’s plans to build a “one-stop service within the music industry.”

Fast Company commented that BTS’s domination of charts around the world is “due in no small part to employing a marriage of tech, data, and marketing savvy.”

You can check out the list here!

Source (1)