But the researchers share the concerns of those who fear a dystopian future in which our traits and habits become an "open book" for computers to read. Dr Michal Kosinski, another member of the team from Stanford University in the US, said: "We hope that consumers, technology developers, and policymakers will tackle those challenges by supporting privacy-protecting laws and technologies, and giving the users full control over their digital footprints."



Dr Michal Kosinski, another member of the team from Stanford University in the US, said: "We hope that consumers, technology developers, and policymakers will tackle those challenges by supporting privacy-protecting laws and technologies, and giving the users full control over their digital footprints."