"How do our pretendedly rational and programmed societies function? What motivates the populations, what stirs them? Scientific progress, objective information, insight into the facts and causes, the punishment of the truly guilty or the growth of collective happiness? Absolutely not: no one is interested in that. What fascinates everyone is the debauchery of appearances, that reality is always and everywhere debauched by appearances. That's an interesting game, and it's played out in the media, in fashion, in advertising - more generally in the spectacle of technology, of science, of politics; in any spectacle whatsoever. The veritable contemporary social bond is the concerted partaking in seduction. A revolution might alter the course of history, but only its spectacle is truly sublime. And which do we choose? As Rivarol said, 'the people did not truly desire a revolution, they desired only its sight.' The spectaclist drive is more powerful than the self-preservation instinct, you can count on that." - Jean Baudrillard, Fatal Strategies