In what some suspect is Apple’s way of getting bearded hipsters to shave, some iPhone 6 users are complaining that the device is pulling out their hair every time they make a call.

"Beardgate" is following right on the heels of "bendgate," where users warned that the iPhone 6 can bend if left in a pocket.

Users with facial hair are complaining that when they hold the device to their face and then pull it away, some of their hair is left behind.

It appears that hair is getting stuck in a seam between the glass cover and the aluminium shell.

Customers have taken to Twitter to complain, spawning several hashtags like #beardgate, #hairgate and #seamgate.

My hair keeps getting caught in the microscopic seam between glass and aluminium on my iPhone 6 — Kavan (@KavKilledKenny) October 1, 2014

#Beardgate is real. I thought I was alone! Let me tell ya, it really hurts! — Vik Binning (@VikBinning) October 4, 2014

PSA: when making calls with the iPhone 6 using the “electric razor” grip or caressing it on your beard, make sure you use a case. #beardgate — Jim Blanchard (@JimBlanchardArt) October 7, 2014

Anyone else getting beard hairs pulled by the iPhone 6/Plus? It catches my scruff in the seam and yanks it during calls. #hurts #beardgate — Chad Coleman (@dominocollege) October 1, 2014

Some quick-thinking social-media users also designed some ads for the new smartphone/razor.

When your razor is simply not enough! Try the #iPhone6. Find your smooth one tedious hair at a time #beardgate pic.twitter.com/M18egRjSYO — Fit Girl (@FitGirlATX) October 7, 2014

Even Gillette took the opportunity to plug its product.

Your phone may be smarter than ever, but leave the shaving to the experts. #beardgate pic.twitter.com/eEbH96bdS3 — Gillette (@Gillette) October 6, 2014

The company has yet to respond publicly to the complaints.