Look, we all know URL is hands down the best thing to happen to this world since double stuffed oreos, but let's face it - the name is stale. I'm appealing to the president, fbi, troy mitchel, god, and whoever else has the legal ability to make URL great again. It's already great, now it just needs a cooler sounding name to be even better.

Grind time sounds so much cooler than url.