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Cadbury has been busy.

Two days ago, the chocolatier launched white Creme Eggs. Its Willy Wonka-style announcement caused mass panic and unsavoury fondling of foil wrappers – everyone's hunting for the rare treats, some of which come with a cash prize.

And now look. Cadbury has quietly released a giant Creme Egg trifle – and yes, it's different to the mini desserts.

The trifle is large and costs £3.50. Not bad considering a solitary Creme Egg costs upwards of 50p these days.

Pudding

The dish is billed as 'a layered chocolatey sharing dessert with Cadbury milk chocolate, chocolate mousse, with a chocolate chip cookie and fondant and a creamy topping'.

It's designed for sharing, according to the Chronicle. The reaction – as it so often is – has been a mixture of elation and devestation. Many people are still trying to 'shed Christmas weight', of course.

One man even suggested he would rather 'set himself on fire' than devour the Easter pudding.