Media playback is unsupported on your device Media caption David Austin from the BBFC spoke to Breakfast about the changes

The British Board of Film Classification is to more closely scrutinise horror movies under new guidelines for certifying films.

The BBFC said it would pay attention to the impact of gore and strong visuals in its deliberations.

But after asking the public, there will be more flexibility for strong language in films given a 15 certificate.

The BBFC consultation showed the sexualisation of young women in film and music videos to be a major concern.

The findings revealed the content of some music promos and ease of accessibility to online pornography are also a public worry.

Other amendments that are being made to the organisation's guidelines include tightening up of language in U certificate films, deemed suitable for all viewers.

The BBFC has also said it will give greater weight to the theme and tone of films which are issued with parental guidance (PG) and suitable for 12-year-olds and over (12A) certificates.

12A 'confusing'

Changes to the guidelines will come into force on 24 February.

The organisation admitted the 12A classification continues to confuse many viewers, and further work to improve understanding of the certification would be carried out this year.

The BBFC's website states that 12A means that "anyone aged 12 or over can go and see the film unaccompanied".

Children younger than 12 may see the film "if they are accompanied by an adult (eg someone over the age of 18), who must watch the film with them".

Image copyright Courtesy of STUDIOCANAL Image caption Horror film Evil Dead was given an 18 certificate due to its gore and violence

The BBFC's exercise involved some 10,000 members of the public, with teenagers as well as their parents taking part for the first time.

They were asked their opinions on how various issues in film and video, including sex and violence, should be handled.

BBFC director David Cooke said the exercise "ensures that we continue to be in step with what the public wants and expects in order to make sensible and informed viewing decisions".

But he also conceded there was "room for improvement", referring to the need to bring more clarity to the "very important" 12A certificate.

The BBFC also said that its respondents largely agreed with the 12A certificate for 2012's The Woman in Black, despite it being the most complained-about film of the past four years.