Do you think "excessive nudity" when you see the plastic baby inside a king cake?

Apparently, the folks at Facebook do.

Innovative Advertising, a company based in Mandeville, Louisiana, launched the King Cake Snob website a few years ago as a community project to allow citizens to vote on their favorite king cakes and share their preferences about the Mardi Gras season treat.

This year, the company wanted to pay for Facebook ads about the King Cake Snob site to encourage even more participation. They submitted materials to Facebook for review. The images included several plastic babies commonly found inside king cakes.

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A denial soon followed. According to the company, Facebook told them the ad would not run "because it includes an image or video depicting excessive skin or nudity, which includes medical diagrams depicting external organs of reproduction, breasts or butt. This kind of material is sensitive in nature."

Andrew Alexander, a spokesman for King Cake Snob, said the company asked Facebook for a second review and was denied again. They've tried submitting images where the offending body parts were blurred or blacked out. Those have also been denied, Alexander said.

"We are shocked that Facebook would censor the king cake baby, one of the quintessential traditions of the Mardi Gras culture," said Jay Connaughton, managing partner of Innovative Advertising. "Obviously the folks at Facebook have never tasted the sweet deliciousness of a traditional or filled king cake. If they had, they would understand the deep passion that runs in Louisiana for king cakes of all varieties, and the little babies that live inside them.

"The king cake babies depicted in the King Cake Snob image are naked, but not graphic in nature. On the contrary, the babies are a representation of the tradition, decadence and obsession our culture has for king cakes and Mardi Gras."

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Alexander said the company can still post the images on its own Facebook page, though not through paid advertising.

"It's just wild," Alexander said. "It's been interesting to see people talking in the comments about the other stuff they have seen on social media. It's kind of interesting how it's being policed. We've blurred it, we've censored it, we've done things to try to make it more Facebook-friendly. It's kind of mind-boggling."

The King Cake Snob website will continue to accept rankings and feedback through Feb. 21.