This well-researched, low-fi documentary reveals how the mass media has standardized white people as the “social norm” for general society.



Through the globalization and centralization of the “white” media and its constant propagation of repetitive images depicting whites in positive roles and as protagonists while usually depicting non-whites as background characters and antagonists — which are often connected to negative themes and stereotypes — the media has effectively conditioned general society into subconsciously adhering to a racist social hierarchy in which white people are at the very apex.



The documentary addresses many modern-day internalized racist psychological dispositions (subconscious forms of internalized racism) which are unknowingly passed down from generation to generation due to the globalization and pervasiveness of “whiteness” - a cultural assimilation process that is directly derivative from historical European expansionism, colonialism, and imperialism.