The Olympic motto may be “higher, faster, stronger.” But the way the 2018 Pyeongchang Games have transpired it may as well be meh, nah, really?

With only a couple of days left, the United States’ medal count of 21 is behind the 28 it won in the 2014 Sochi Games. NBC’s prime-time ratings are down, too, about 16 percent from four years ago, though according to Total Audience Delivery, NBC’s preferred measuring stick and the one it used to sell ads for the Games, viewership is only down 8 percent over all.

But another barometer could be telling, too, of the Olympics’ popularity: Most of the viral hits online from the Games, according to data from Twitter, Instagram, Facebook and CrowdTangle, an analytics tool owned by Facebook, have little to do with athletic achievement. These heavily circulated snapshots have focused instead more on the quirky personalities, underdog efforts and curious moments that have always been a part of the Olympics but now spread to a wider audience.

Of the accounts that CrowdTangle tracks, some of the top Facebook posts (those that see lots of likes, comments, shares and clicks) from Feb. 9 to 21 included memes (a spoof of figure skating routines), a look at the synchronized drones from the opening ceremony, a video of a woman “practicing” the sport of curling with a Roomba and two trailers for “The Incredibles 2,” which premiered during the Games.