I can only describe this as the perfect 3-in-1 product. It moisturizes my lips like a balm, has a very nice pigmented colour like a lipstick and a very nice shine like a lip gloss, except that it’s not sticky and no hair gets stuck on it while you’re speaking. I chose Wild Watermelon because it’s a beautiful shade of red that I can easily wear daily. Unlike my other red lip products, this one is extremely easy to apply and I am not afraid that it will get all over my face if I am in a rush or don’t have a mirror in front of me. I also noticed that it lasted pretty long time on my lips without needing to reapply. I rarely come across something that would stay over three hours even when I’ve been eating or drinking.