Todd Clausen

@ToddJClausen

Rochester-based food truck and its mac and cheese are featured on a national shopping network.

A Rochester-based food truck operator sold 2,400 pounds of mac and cheese in roughly seven minutes while on a nationally televised shopping network.

Macarollin’s Peter Causyn made a long-awaited appearance on QVC shortly before 8 p.m. Wednesday, joining David Venable for In the Kitchen with David.

During the segment, Venable talked up varieties of Macarollin's mac and cheese, even going so far as to give out "happy dances."

"I consider myself a bit of a mac and cheese expert myself. I love this more than any food in life," Venable said on air. "This mac and cheese is so tasty and so delicious."

Venable said at the end of the segment that 600 cases had been purchased. Causyn said a loaded potato offering sold out.

Overall sales figures were not released by QVC.

"We got a really good performance," Causyn said Thursday in a phone interview. "The one thing that we do know is there were 13 items on the show last night and we had the second highest sales of the entire show."

He joined Kimberly Roth of Stingray Sushifusion as local food truck operators currently catching time in front of a national audience.

Food truck chef to appear on Hell's Kitchen

Roth has been competing on Fox’s Hell Kitchen featuring the in-your-face chef, Gordan Ramsay. The show airs at 8 p.m. Friday on Channel 31 (cable channel 7).

Rich Yoegel, a vice president of merchandising at QVC, said Macrollin will make other appearances on the network although exact times and dates were not immediately available.

"Food trucks are extremely popular right now, so we were excited by the opportunity to work with Macarollin and not only offer our customers gourmet macaroni and cheese, but also the chance to bring delicious food truck flavors right into their homes," he said in written remarks. "We look forward to adding additional flavor options from Macarollin to our assortment in the coming months."

Each case currently sold through QVC online (http://qvc.co/2depQNp) comes with two, two-pound trays for $59.96. A classic mac and cheese, along with a Buffalo chicken and Philly cheese steak, were sold in addition to loaded potato.

"Our hope with QVC is to give us the awareness across the country so we can expand," Causyn said. "Hopefully, I can penetrate the retail market, grocery store shelves, Sam's Club ... and also sell franchises to get more food trucks on the road and more restaurants."

Macarollin preparing for QVC airing

TCLAUSEN@Gannett.com