Steve Parish is happy to sell naming rights to Selhurst Park's £100m new Main Stand if the price is right.

The Eagles chairman, who unveiled plans for the 13,500 five-storey stand on Monday at a ceremony at the club's 93-year-old stadium, revealing plans for a Main Stand that, apart from some cladding a new plastic seats, hasn't been upgraded since 1924.

With planning permission and a public consultation still to to take place, plans are very much at an early stage but asked by football.london whether he would consider selling naming rights on the stand to the right bidder Parish was open to it...and named a very South London brand...

"Those things are up in the air," he said. "People say about naming rights, if somebody wants to come and give us all the money to build it we'll call it the Greggs stand or the Morley's stand. I don't think there are any sacred cows here.

"The Main Stand isn't the world's most inspiring name is it, I can't imagine anybody is desperately attached to it. It's amazing to me we've gone 112 years and that's the best we've managed to come up with.

"I'd like to think maybe the 'New Crystal Palace' if it was a generic name but if somebody wants to give us a load of money and stick a name on it."

Alongside the increased capacity there are lots of new features included in the new Main Stand designs including a museum, up to 28 hospitality boxes, a bigger pitch, improved disabled facilities and, like Manchester City and Tottenham, a Tunnel Club.

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(Image: cpfc.co.uk)

"I went to Man City's. It's just crazy cos the players change in a thing that hangs from the there's a thing that hangs down above the restaurant and that's the changing room...you can't see them changing! They almost walk down through the restaurant to go out through the tunnel.

"Ours won't be quite that big but it will be a fantastic experience for supporters for a day out, or a birthday or a treat. We're talking small to medium sized business corporates and affluent fans that want a slightly different experience. We all want something for everybody.

"I actually dream about being back in with the fans, I walk past the burger vans desperate to have a burger and go and sit in the seat and take my suit off. You go through different phases in your life and you want to do different things.

"This club will never be about the prawn sandwich brigade but you need something for everybody and whether you like it or not that element subsidises the general admission prices to a certain extent. We want to make it relevant in the 21st century to the kind of different experiences that people want. We could put a Morley's or a Greggs in there yeah!"

The club hope to submit planning permission by the end of January 2018 and start work within 12 months.