The working name was The Collective, but it became The Craftsman in tribute to the Ebels' late grandfather, Vic Ebel, a crop and dairy farmer in Nebraska who gave his grandsons the dairy tanks they used to launch Two Brothers Brewing. Vic was also a woodworker, which led Jason and Jim's dad to have "A Craftsman" engraved on Vic's headstone. When Jim learned of that detail, he changed the name of the new operation.