PIA has finalized up-gradation of its website with an aim to offer better online experience to users and to provide them ease of online reservations.

Initially, for few weeks, the new website is launched in beta. A link to the new upgraded website has been added on the existing homepage, and after getting customer feedback, and fixing any teething problems, the new website will be formally launched with-in few weeks.

PIA has planned to offer preferred rates for reservations made through the website, which will allow passengers to make reservations up to 360 days in advance.

In the first quarter of 2017, PIA also plans to start online check-in facility and allowing buying extra baggage through its website.

PIA has already developed its smartphone applications for both iOS and Android. Tests versions are already available and they will be formally launched alongside the website after accommodating feedback and suggestions from users.

CEO Bernd Hildenbrand regarded this as a milestone in PIA’s effort towards improving its online sales and said that this new website is also a major step towards improving the brand image of PIA.