CLEVELAND HEIGHTS -- Coventry Village's B Side Liquor Lounge is looking to attract an older crowd – with arcade games.

The primarily 21-and-over nightclub will debut as B Side Liquor Lounge and Arcade following a remodeling scheduled for the beginning of April, featuring 30 classic arcade games ranging from “Donkey Kong-type games to pinball.” The “barcade” is to be 18-and-over until 9 p.m., and continue to offer full liquor service.

B Side opened at 2785 Euclid Heights Blvd. in October 2003, and is owned by Kathy Blackman of the adjacent Grog Shop concert venue.

Manager Brad Petty said he discovered the barcade concept a decade ago in Seattle.

“Coventry has changed a lot, and there’s not as much traffic as there used to be. We decided we needed to reinvent ourselves to help bring new faces to the street, and, of course, increase our business. We’ve been operating as a dance club for almost 10 years, which is amazing and pretty rare these days, but it’s time for a change,” Petty said. “Barcades are popping up in almost every major city across the country, so we’re glad we could lead this trend in Cleveland.”

Petty said the hope is that the new B Side appeals more to the 30-something demographic because of the era of the arcade games, which will mostly draw from the 1980s and early 1990s. Grog Shop visitors and craft beer and specialty cocktail enthusiasts also comprise the barcade’s target audience.

The last night for B Side’s current format will be April 7. It will then close for a renovation “completely changing the look and feel of the room” with a new bar, furniture, televisions and art. A late April opening for the barcade has been tentatively set.

See more Cleveland Heights news at cleveland.com/cleveland-heights.

216-986-5867

Twitter: @BByrneSunNews

More Cleveland-Heights stories