Air NZ has recruited some of the world’s top pro surfers, including Gabriel Medina, Mick Fanning, Laird Hamilton and Alana Blanchard, to demonstrate safety in the new onboard safety video.

Air New Zealand has teamed up with Sports Illustrated again for its latest safety video.

The new video, called Surfing Safari, was released on Thursday and features nine pro surfers from all over the world, including past and present champions.

One of them is Sports Illustrated model and American big-wave surfer Anastasia Ashley. It is the second time the airline has collaborated with Sports Illustrated, after using its swimsuit models for last year's Safety in Paradise video.

That video was criticised for objectifying women with its images of the bikini-clad models, and an online petition demanding Air New Zealand remove the "sexist" video gained more than 11,000 supporters.

The Safety in Paradise video was phased out in July last year.

But the controversy has not damaged the relationship between the airline and the magazine, with Sports Illustrated set to feature the latest safety video on its online channels.



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Air NZ teams up with Sports Illustrated again for its latest safety video.

"Air New Zealand's commitment to creative excellence and its ability to work with global partners to leverage brand activity on the global stage is unparalleled in the airline industry and it has been fantastic to team up again," said Sports Illustrated executive director Hillary Drezner.

The Surfing Safari video also features 2014 world champion Gabriel Medina of Brazil, three-time world champion Mick Fanning of Australia, American big-wave surfer Laird Hamilton, Japanese surfer Masatoshi Ohno and American surfer and model Alana Blanchard.

New Zealand professional surfers Maz Quinn, Ricardo Christie and Paige Hareb also appear in the video, which was shot in Malibu in the United States, the Gold Coast of Australia and Raglan and Piha in New Zealand.

Air New Zealand's head of global brand development Jodi Williams said the all-star surfing cast would encourage travellers to consider both the airline and the three destinations featured.

"Previous safety videos have done a fantastic job in selling seats and driving tourism flows, whether it be to New Zealand off the back of the two Hobbit-inspired videos and Bear Grylls experiencing one of New Zealand's Great Walks, or the collaboration with Sports Illustrated that boosted tourism to the Cook Islands."

What do you think of the video? Let us know in the comments.