In this part of the road glow in the dark lines are installed, called Glowing Lines. These lines collect energy during the day and give light in the evening. Here the landscape becomes an experience of light and information. As a result this increases visibility and safety. Roosegaarde and Heijmans launched the Smart Highway concept at the Dutch Design Week. Since then the technical development of the idea has started and several versions have been tested in durability and user experience. This comes now to result in Oss as a matured design. When driving in the dark Roosegaarde describes it as ‘going through a fairy tale’.