Florida Governor Rick Scott released a new television advertisement today, called “Families”. In the ad he talks about experiences he had growing up through adversity with his family.

Here take a look.

The Orlando Sentinel is reporting that this ad is part of a 2.2 million dollar media buy (that story HERE).

Ads were the Governor’s greatest tool during his 2010 campaign, that saw him swoop into the GOP primary and take out the establishment favorite. They give him the opportunity to take his message directly to the voters, while bypassing the media scrum.

Family has always played an important part in Rick Scott’s story. His Mother, Esther starred in a commercial during his first run that was well received and added a special warmth to his message that many feel is missing today. Sadly, she passed away in 2012.

Here is that ad.

Scott will likely face his predecessor, and Republican turned Democrat Charlie Crist in November.