Infosecurity Europe 2018:

By Angelina Liparteliani, Marketing Assistant for PixelPin Ltd

a conference where you can plunge into the world of informational security by attending sessions led by top influencers in the industry and networking with other businesses.

On the 5–7th of June 2018, Olympia London held the largest European conference in the cyber security industry. The event gathered more than 30 thousand industry professionals and about 300 companies. We have collected some of the highlights of the conference in this blog post to give you an insight into what goes on!

PixelPin at Infosec 2018

PixelPin didn’t miss the opportunity to introduce its brand to the audience, expand the business’s contacts and grow connections within the community. We had the chance to not only represent PixelPin at the UK Cyber Innovation Zone stand, part of DCMS, but also to hold two speaking sessions at the Cyber Innovation Showcase on “Goodbye passwords”, where we discussed the future of authentication with more than 140 conference visitors.

If you didn’t have the chance to attend the talk or the conference, we have recorded it for you and you can watch it here: https://vimeo.com/274646235

Highlights of the event

Can artificial intelligence (AI) protect us and our data from hackers? Can AI machines become hackers themselves in the future? These and other important questions about the reality and future of artificial intelligence were evaluated by the CRO of F-Secure Corporation, Mikko Hypponen, who believes that companies must understand how machines can be taught to protect themselves from cyberattacks.

Do you know what people mean when they say “modern state of infosecurity”? Troy Hunt, Independent Security Researcher, provided a detailed evaluation of the weaknesses that prevail in modern cyber security and presented some solutions to these problems. Hunt also talked about some fundamental issues in the security industry that are still “going wrong”.

Dido Harding, Former CEO of Talk Talk, shared her experience in dealing with cyber security attacks in the UK. She stressed that the informational security community has been asking the wrong question — we have been asking “Are we safe?” when we should have been asking “What risks are we taking?”. The answer is to induce engineers, technologists and business leaders to have a conversation together to identify the risks and reduce them.

Creative approaches to marketing

Olympia London was filled with diverse companies and all of them tried their best to attract the audience. We saw lots of different creative approaches to brand marketing where some companies held giveaways, others had circus acts and one even had a shooting gallery!

· Magic tricks

One of the exhibitors decided that a magician would help them stand out from others. The magician loudly encouraged everyone to come to the stand and that the show had begun. He showed a couple of cool tricks and then invited everyone inside to watch the branded presentation of the company to win wireless chargers. The concept of this marketing hook seemed to work out, however it was a bit controversial to trick people and then tell them about security.

· My target is a weak password

Visitors had a chance to target weak passwords… in a strict sense. One of the companies had built a full-scale shooting gallery where attenders could shoot “Vulnerable Firewalls”, “Legacy Protocols”, Unpatched Systems”, and “Weak Passwords” using big colorful blasters!

· Active Entertainment

For those who got a bit bored by non-stop flow of cyber security information, exhibitors gave the opportunity to play some active games:

As we discovered, the conference was full of both bright and useful insights into the cyber security industry. We at PixelPin were very happy to have the opportunity to present our product to such a large audience and will not miss the chance to exhibit next year too.

Did you attend Infosecurity at Olympia London this year? If you want to share your experience, we would love to hear all about it. So, do not hesitate to leave a comment below.