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I wrote this while listening to Jones' show, and it is an exhausting emotional roller coaster. He's more coherent than you'd think. Angry, but coherent. And his message, hour after hour, day after day, is "There is a worldwide conspiracy to destroy freedom, enslave and exterminate everyday people, and rape children. Every politician, government employee, and law enforcement official is in on it. But I am brave enough to fight back. What will you do to help me be victorious?"

For most of his fans, help comes in the form of buying a $49.75 five-pack of Superblue Silver Immune Gargle. But for some, it means picking up a gun. Jones has created a world full of awful, soul-crushing problems that can only be solved by violent but heroic revolution. And if you're already the sort of person prone to nodding your head when someone suggests that Obama is the Antichrist, what do you think fully immersing yourself in this grim, self-centered world will do to you? What does seeing this imagery every day do to you?

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Jones tries to hide behind claims that he's a "performance artist," an excuse he used when his ex-wife sought full custody of their children, and one more befitting of a man defending himself for getting drunk in a Walmart than a man whose ramblings have been linked to multiple murders. And just days after the Sandy Hook lawsuit was announced, Jones declared, in a truly incredible coincidence, that he now believes the shooting really happened. That's Jones' shtick, the real one behind his goofy supplements. He will repeatedly insist that you are an evil threat to human existence right up until the consequences get nasty, a lawsuit emerges, and he's forced to backpedal so quickly you can see skid marks. He sure seems to acquire a sudden respect for the legal mechanisms of the oppressive New World Order whenever his money is on the line.

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Jones has an estimated net worth of $5-10 million. Whether he's really a true believer or just in it for the money is an interesting question, but it's also like asking what started the fire in your home while your skin blisters. It's worth remembering, especially in a world in which the president has praised him, that Alex Jones is more than a snake oil salesman who says juice boxes are turning kids gay to control the population. That Sandy Hook lawsuit won't really end with him dead or in jail. It will end with him latching onto a new conspiracy to promote. And as long as we keep treating him like a wacky uncle instead of a hatemonger, that cycle will continue.

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Mark is on Twitter and has a book that hasn't inspired anyone to commit a crime.

If you've spent any time at all watching or listening to Alex Jones, might we recommend a stress ball or several?

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For more, check out I Was A Professional 9/11 Truther (And I Gave It Up) and Donald Trump Is Courting 9/11 Truthers: The Weird Reality.

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