56 per cent of supporters who responded to West Ham United's recent YouGov poll have voted in favour of updating the club's crest.



The final designs that will be used

West Ham United confirmed this morning that the new crest, designed by WTF Creative has been given the green light to replace the current logo, as used since 1999.The club have also taken into account some of the more popular views that arose following the initial unveiling of the new design.As a result, slight changes have been implemented to the original design that was first demonstrated, with the word 'United' now given prominence over the word 'London' - whereas both words were previously the same sized font.Meanwhile the blue used has also become slightly less vibrant, whilst some of the shadowing that appeared on the first draft has been tempered slightly.YouGov Managing Director Frank Saez told whufc.com: "This represents a credible and robust sample of the total supporter base. The results provided to West Ham clearly state that the new crest is supported by the majority of fans."This concludes one of the most thorough supporter consultation processes ever conducted by a Premier League club with regards to a new crest."Our findings show that respondents who engaged in the Club's extensive research and thought processes from initial consultation were overwhelmingly more positive than those who had begun the process afresh in this, the latter stage."