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“Impressive research, incisive prose, and the passion of a muckraker.”

– James McWilliams, Ph.D., author of Just Food

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Few consumers are aware of the economic forces behind the production of meat, fish, eggs, and dairy. Yet omnivore and herbivore alike, the forces of meatonomics affect us in many ways.

This is the first book to add up the huge “externalized” costs that the animal food system imposes on taxpayers, animals and the environment, and it finds these costs total about $414 billion yearly. With yearly retail sales of around $250 billion, that means that for every $1 of product they sell, meat and dairy producers impose almost $2 in hidden costs on the rest of us. A $4 Big Mac really costs society about $11, and regardless whether you even eat meat, you incur a share of $7 in external costs each time someone buys a burger.

Perhaps more troubling, consumers have lost the ability to decide for ourselves what – and how much – to eat. Those decisions are made instead by animal food producers who control our buying choices with artificially-low prices, misleading messaging, and heavy control over legislation and regulation. Learn how and why they do it and how you can respond.

Written in a clear and accessible style, Meatonomics provides vital insight into how the economics of animal food production influence our spending, eating, health, prosperity, and longevity.