Lewis Hamilton has given his backing to a new chain of fast foot restaurants to promote “plant-based” eating.

Neat Burger promises to be “the first international, plant-based burger chain” when it opens its first restaurant near Regent Street in London on Monday.

Hamilton, who adopted a “plant-based” diet in 2017, said: “I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support.

“But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.”

The chain will use plant-based meat alternatives supplied by Beyond Meat. They intend to open 14 outlets over the next two years. “Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally,” added Hamilton.

“The menu will consist of three, core burgers – ‘The Neat,’ ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog,’ with sides including skinny fries, sweet potato fries and tater tots.”

Refreshments served at the chain will include “Just Water, the eco-conscious brand launched by Jaden Smith in 2018, as well as ethical Lemonaid sodas and dairy-free, soft serve, coconut and soya-based milkshakes and plant-based alcoholic refreshments in the shape of Toast Ale.”

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2019 F1 season