Turing isn't divulging the full specs just yet. However, you'll get a not-quite-current Snapdragon 820-series chip, a fingerprint reader and a scratch-resistant sapphire screen. The posh materials and assistant are going to cost you, however: a base PX8 version of the Appassionato will cost $1,099 when it arrives in September, while a "premium-luxury" GX8 version will cost $1,599.

There's clearly good reason to be skeptical given the historical mismatch between Turing's hype and its ability to deliver. However, the TCL partnership might help. TCL is no stranger to making smartphones, and recently inked a deal with BlackBerry to take responsibility for its hardware. It may help Turing translate all its high-flying ideas into a product that both arrives on time and meets expectations.