The Maven completed its $16.8 million acquisition of financial news service The Street — and “Mad Money” host Jim Cramer has inked a new three-year production deal that will include a new NFL fantasy football subscription service.

As part of the deal, Cramer — CNBC host, co-founder of The Street and a longtime Philadelphia Eagles fan—will run his own production company called Cramer Digital. He will continue to have editorial control over his own generated subscription offerings, which include “Action Alerts Plus” and “Real Money” but which will now be marketed via Maven’s site.

The new NFL sports service—which will include a pre-weekend preview show on Thursdays and post-weekend show on Tuesdays — will also be marketed via Maven.

Publicly traded small-cap company Maven started out as an ad and tech platform for small indie publishers but has branched into providing sports and financial content with its recent acquisitions. Its stock closed at 76 cents Thursday, up 5.6 percent.

“I am bullish about the opportunity to expand Cramer Digital’s offerings and reach with the Maven in the years ahead,” said Cramer in a statement.

Separately, Maven has an agreement to manage the Sports Illustrated media properties for licensing behemoth Authentic Brands, which purchased SI from Meredith for $110 million earlier this year. The Maven prepaid $45 million to Authentic Brands for rights to the SI media operation under a ten year deal.

“Sports Illustrated will provide Cramer with best of class research for his NFL Fantasy program,” said Maven CEO James Heckman.

Both the SI deal and The Street deal were funded by a subsidiary of B Riley Financial Inc.

“Most of the senior management team at The Street will be staying with the company,” Heckman told Media Ink.

In his address to the web site’s remaining staffers on Thursday morning, Heckman said that Seattle-based Maven will move its advertising and finance personnel into The Street’s offices in downtown Manhattan, which have emptied out as the company was being wound down.

For The Street, the sale of its stock on Wednesday was the end of a long winddown that included the sale of The Deal, a financial and business magazine. The final divestment means the company returned about $138 million to shareholders, including the nearly $18 million in cash on its balance sheet, according to a source close to the situation.