US Airways became the target of online mockery after it responded to a complaint with a graphic sexual image on its Twitter feed, Jalopnik reported on Monday.

The photo showed a naked woman with a toy airplane inserted into her vagina. The picture, which Deadspin reported was actually taken from a Twitter complaint against American Airlines, was online for 22 minutes before the company took it down. The airline has said it is investigating the incident. Reactions to the photo have been swift and, well, generally hilarious.

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you laugh but if YOU have a better idea for how to send miniaturized scientists into the human body on a fantastic voyage US Air is all ears — alex pareene (@pareene) April 14, 2014

Dear @CNN can you finally call off the search for #MH370? @USAirways was hiding it all along. — Anonymous (@YourAnonNews) April 14, 2014

Some people are saying @USAirways was hacked but it looks like an inside job. — Veronica de Souza (@HeyVeronica) April 14, 2014

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next time I fly, it’ll be with @USAirways — rstevens 3.01 (@rstevens) April 14, 2014

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And the winner of the 2014 #Pulitzer Prize for accidentally tweeting a very sexual image of a toy plane is @usairways — Alexia Tsotsis (@alexia) April 14, 2014

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In the event of a water landing — Glenn Fleishman (@GlennF) April 14, 2014

.@VirginAmerica never would have tweeted that. Bad for brand integrity. — Brian Beutler (@brianbeutler) April 14, 2014

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On the one hand, that @USAirways tweet was vile and offensive. On the other hand, it's totally how LOST should have ended. — Greg Wyshynski (@wyshynski) April 14, 2014

Apparently, they found the ping spot. — Glenn Fleishman (@GlennF) April 14, 2014

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Sucks that the US Airways tweet happened AFTER they handed out the Pulitzers. — Michael Ian Black (@michaelianblack) April 14, 2014

Somewhere in the Hormel offices, a social media manager is contemplating the twitter traction a well placed salami could get them. — Michele Catalano (@inthefade) April 14, 2014

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Someone needs to call in the National Twitter Safety Board to find the cause of this @USAirways incident. — Ed Bott (@edbott) April 14, 2014

[Image via Agence France-Presse]