Sachin Tendulkar has asked his fans to save water while celebrating Holi.

The Indian cricket legend sent the message to his 14.9 million followers on Twitter as India celebrated the “festival of colours”.

Holi can often involve large water fights and in recent years there have been concerns of waste.

Tendulkar asked his fans to be slightly more vigilant of how much water they used during the celebrations.

His former team mate, Virender Sehwag, also took to social media to tweet about the festival.

“Playing Holi Jamkar ! May the festival of colours spread joy, peace,happiness,wealth, and celebration in your life. #HappyHoli!,” he said.

The current India captain, Virat Kohli, also shared a message to those celebrating and highlighted the importance of looking after stray animals.

Holi dates back to the 4th century and celebrates the triumph of good over evil.

It celebrates fertility and love and marks the end of winter.

In pictures: Holi, the festival of colours Show all 10 1 /10 In pictures: Holi, the festival of colours In pictures: Holi, the festival of colours Indian revellers play with colours during Holi celebrations in Chennai Getty Images In pictures: Holi, the festival of colours Indian revellers covered with powdered colours celebrate the Holi festival in Mumbai, India Getty Images In pictures: Holi, the festival of colours Bangladeshi students throw coloured powder during Holi celebrations at the Fine Arts Institute of Dhaka University Getty Images In pictures: Holi, the festival of colours Indian revellers play with colours during celebrations for the Holi festival in Hyderabad Getty Images In pictures: Holi, the festival of colours Women smear each other's faces with colours during the celebrations of Holi, the festival of colours, in Chandigarh, India Reuters In pictures: Holi, the festival of colours A young woman covered in coloured powder is splashed with water during celebrations of the Holi Festival in Kathmandu, Nepal EPA In pictures: Holi, the festival of colours Indian revellers play with colours during celebrations for the Holi festival in Siliguri Getty Images In pictures: Holi, the festival of colours A foreign tourist with her face smeared with powdered colours takes a selfie with children playing Holi during Holi festival celebrations at Sri Laxmi Narayan Temple in Amritsar, India EPA In pictures: Holi, the festival of colours A Sadhu or Hindu holy man with his face smeared with powdered colours looks on during Holi festival celebrations at Sri Laxmi Narayan Temple in Amritsar, India EPA In pictures: Holi, the festival of colours Indian girls celebrates Holi, the Festival of Colours in Dharmanagar, in the north eastern state of Tripura Getty Images