Accounting and blogging would have been two odd talents for a same person if we were in the 90s. People would have never been able to relate accounting with blogging or any other digital form of writing, but with the passage of time, the perception and practice of people took a 180- degree flip.

Nowadays, everyone knows the power of blogging and how people are earning 6 digit figures only from blogging. According to the current trend of SEO and strategies for getting your site rank up in the search engine list, blogging is one of the most powerful tools.

Most of the accountants are present on the digital platform and everyone fights to rank higher because that’s how one will get traffic to his website and increase the number of clients. A CPA who regularly blogs is always benefited from it because, in addition to allowing the CPA to show his expertise, he is building his online audience which comprises of potential customers as well.

So, let’s see why CPAs should start blogging and how they can get benefited from it.

It shows you are updated

Whether you believe it or not, but blogging is a way of showing the world that you are matching the pace with the advancement of time. You should regularly blog about the topics that are trending or which are very popular. For example, you can write a blog about the benefits of migrating from QuickBooks desktop to QuickBooks cloud hosting.

By showing the world and your audience that you are updated with time, you will be able to leave a positive impact on their mind which will unnoticeably contribute towards the growth of your business.

Blogging enhances your SEO strategy

Search engine determines your website on the basis of keywords. Build a list of keywords which are relevant to your business and which are mostly searched by your potential clients. After that, try to incorporate them into your blogs.

This way, you will be able to improve your search engine ranking and become more visible to people. Without using keywords in your blogs, you won’t be able to get the benefit of SEO from your blogging practice and if you can take down two targets with one bow then there is no problem in doing so.

Personalize your accounting practice with blogging

You must be going an extra mile to make your clients feel special and extend your list of satisfied clients. Blogging, however, is a great tool to reach the potential clients who are not aware of you and your expertise. By blogging, you put a brand to your name and that’s how you personalize your accounting practice and become more visible to more people.

Blogging and accounting practice should go hand in hand because now the current era demands versatility. If you are a CPA and you haven’t started a blog yet, then don’t be afraid because it is not a rocket science and it can be done without even investing a single penny.

So, there is a very unique concept when you get up that is morning, There is nothing delay, If you are a CPA and thinking to start a blogging then I am going to mention some guest blogging websites below. You can start blogging with them. I hope it will be fruitful for your business.