HOLLAND, MI - One of Michigan's most-iconic beers is getting a new look.

Dragon's Milk Bourbon Barrel-Aged Stout, introduced 17 years ago by New Holland Brewing Company, is being rebranded.

The updated packaging for the Holland-based brewery's flagship brew features a premium all-black base, that, according to the brewery, will allow the hallmark dragon emblem to serve as the visual focus in place of the brewery's own logo.

Gradient dragon scales provide a nod to the stout's name while mimicking the way foam dissipates in the glass when poured, according to a news release.

We've got some exciting (even legendary) plans in store for our beloved barrel-aged stout. A beer that takes this much care to brew deserves special attention - so we invite you to follow @DragonsMilkStout on Instagram: pic.twitter.com/WuiKffrhta — New Holland Brewing (@newhollandbrew) August 23, 2018

In celebration of the re-brand, New Holland is also releasing a never-before tasted brew: Dragon's Milk Reserve - Banana Coconut.

"Synonymous with its name, Dragon's Milk has become its own legend and we're proud of its heritage as the best liquid in our house," said Brett VanderKamp, President of New Holland Brewing Company.

"We are passionate about the stout's full, warming and rich blend comprising roasted malt characteristics complemented by smooth vanilla and oak flavors. Our new packaging aims to celebrate the complexity of the beer while paying tribute to its bold, rich undertones."

The new brew will be available in September. It features the traditional roasted, malty and smooth characteristics of Dragon's Milk as well as hints of real banana, plantain and coconut delivered in a creamy, rich bourbon barrel-aged stout.

The beer is 11 alcohol by volume. It will be available until sold out and is being released on draft and in single 12-ounce bottles, 4-packs of 12-ounce bottles and 24-pack cases of 12-ounce bottles.