Social media is a triple threat: You can use social networks to establish yourself as a thought leader, curate your healthcare practice brand, and boost return on investment (ROI) by engaging with patients online. Especially in order to meet the demands of patient acquisition in the digital age, social media marketing is an essential healthcare marketing strategy for even the busiest doctor when it comes to increasing online visibility.

If you aren’t already sold on social media marketing or just need a little motivation to take the first steps, here is an introductory guide to the benefits of social media marketing for healthcare providers and healthcare marketers.