The script is admittedly weak at times, and the story sometimes veered into some confusing turf, but in the grand scheme, the negatives are overshadowed by the overwhelming positives. Smoczynka's direction is kinetic and full of movement, using practical elements like quick pulls in and out of focus to visually reinforce and showcase the mermaids powers. The world Smoczynka imagines and constructs is matte, yet radiating with sparkle. The Director of Photography, Jakub Kijowski, showcases masterful lighting, making the scenery seem artificial, all while magnifying the aquatic theme with salmon pinks and glaucous greens. If you're not enticed by what's been packed into the frame, you'll likely be lured in by the peculiarity of the story, the toe-tapping and catchy 80s new wave pop score, or the mesmerizing mythos of the mermaids.

The mermaids in The Lure are able to shed their tails upon drying out on land, but once wet, their alarmingly long tails with their spiky fins reappear. However, what's more alarming is that the land version of the aquatic sirens sports barbie doll smooth genitalia, but their true mermaid form includes a little slit, which I'll leave up to you to piece together. In addition to taking on a Terran form, the mermaids in the film seem to have the ability to control the minds of other humans, and even can communicate with one another via a dolphin like echolocation of clicks and whistles. The aspect that gives the film it's horror edge is that the mermaids have an affinity for the taste of human hearts; something that Silver resists, being lured herself by the human lifestyle and want for a relationship, but Golden wholly embraces.