VeChain added another client in late February as they onboarded fashion designer Sarah Regensburger’s line of sustainable clothing. The German designer was showing off her creations at Paris Fashion Week, showcasing the NFC chip technology embedded in her upscale products.

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Sarah, based in East London, has a distinct style for multi-cultural and avant garde designs that bring together tribal and natural aesthetics. The story behind the products is quite unique, as she sources organic materials made in Europe, while also excluding all animal-based materials, including leather, wool, silk, or fur. These plant-based designs are available online and are made to order, including the premium Mother of Dragon Jacket shown below.

These unique items make ToolChain (VeChain’s blockchain as a service platform) a fitting technology, as the amount of care and effort that went into the craftsmanship behind the products is often difficult to convey to customers. Sarah’s vision is to make her products completely tag-free while relying on NFC chips to tell the story behind each item, including sizing and care information, certificates, photos and videos of the design and construction process, and data related to the sourcing of the organic materials. This adds value while creating a bond with potential customers, giving more character to the fashion products, even after paper tags have been removed and discarded.

In a conversation on the Vetcast podcast, Sarah revealed her plans to continue exploring the depths of this technology. She was impressed by the reaction of other designers at Paris Fashion Week, and is now looking to implement the IoT technology into her future work. She plans to grow her brand through B2B collaborations and online sales while using VeChain to promote her vision of a sustainable, animal-free fashion production process. Listen to the full podcast down below.

You can learn more by visiting her website at sarahregensburger.co.uk or following her on Instagram.