AT&T Mocks 'T-Mobile Tuesdays' When news leaked that T-Mobile was launching a new customer rewards program, AT&T quickly cobbled something similar together and made sure to launch it four days earlier. As a result AT&T's "AT&T Thanks" program doles out a few interesting freebies (buy one, get one movie tickets) but otherwise feels exactly like what it was: a rushed effort to try and steal some of T-Mobile's thunder. .

T-Mobile's program, in contrast, offered everything from free pizza and movie tickets to company stock . By and large, customers have responded positively to T-Mobile's effort. But because T-Mobile's servers and the "T-Mobile Tuesdays" app has struggled to handle consumer load, AT&T thought it would be a good idea to make fun of the T-Mobile initiative. "After four straight weeks of missteps, seems like the pressure is on TMO to build an app their customers can actually use," an AT&T spokesperson chirped to Fierce Wireless. "After announcing our AT&T Thanks program first, TMO clearly rushed to put out an app that is riddled with problems. You can't have your pizza and eat it too." Granted T-Mobile hasn't been too impressed with AT&T, either. "I think that the AT&T announcement is the funniest thing that I've ever seen," T-Mobile CEO John Legere said on a June conference call with analysts. "That was the most shoddy, quickly thrown-together task force-oriented thing that stuck a 'Tuesday' on it because of a rumor and a leak that they heard." Regardless, it's nice to see companies at least making an effort to compete for consumer attentions, warts and all. Regardless, it's nice to see companies at least making an effort to compete for consumer attentions, warts and all.







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Most recommended from 28 comments



P Ness

You'Ve Forgotten 9-11 Already

Premium Member

join:2001-08-29

way way out 14 recommendations P Ness Premium Member Wow ATT its just sad they really look pathetic doing this

batterup

I Can Not Tell A Lie.

Premium Member

join:2003-02-06

Netcong, NJ 4 recommendations batterup Premium Member at&t is bad. Vote this up. Donut

join:2005-06-27

Romulus, MI ·Comcast XFINITY

·T-Mobile

ARRIS SB6141

Synology RT2600ac

3 recommendations Donut Member ATT wheres the free shit? Ive got free pizza before it went bye bye. I have gotten free movie tickets to Independence Day, which is a good movie. I have gotten my free frosty. I also got a nice pair of gloves from MLB.com for an xmas gift for my dad. All with the help of T Mobile. Tuesday is one of my favorite days of the week. I dont see ATT giving away free shit that is awesome.