Texas Republican Gov. Rick Perry is back on the airwaves — this time in California, where he is trying to encourage businesses to relocate to Texas.

In a radio ad that will run all week in California, Perry snubs California’s taxes and regulations on business and touts a better business climate a few states over.

“Building a business is tough, but I hear building a business in California is next to impossible,” Perry says in the ad.

“I have a message for California businesses: Come check out Texas. … See why our low taxes, sensible regulations and fair legal system are just the thing to get your business moving to Texas.”

The ad is running in San Francisco, Los Angeles, Sacramento, Inland Empire and San Diego media markets on six radio stations.

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