Advertising hoardings bring quite the distraction for commuters, especially when they are stuck in traffic jams. From Bollywood to housing, there is no dearth of these billboards gracing us at every second kilometre we cover.

St+art India

In Hyderabad, however, a different type of advertising is gracing the roads.

St+art India

Named The Advertising Project, 5 hoardings have been placed around Parade Ground and the Khairatabad flyover.

St+art India

Shared by St+art India, it's a project by Dia Metha Bhupal and Daku who are "two artists coming from different backgrounds yet with a common research on the nature of public spaces and of the manipulated images within them were invited to take appropriation of 9 hoardings, in a pacific and temporary way."

St+art India

The hoardings are quite a funny take on advertising.

St+art India

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