You’re growing your email list, sending well-written email campaigns and engaging return visitors with personalized on-site messages.

But as effective as email marketing is, it’s not enough on its own.

Why? Because e-commerce email marketing isn’t about the right strategy; it’s about the right sequencing.

Mail the right emails at the wrong time to the wrong prospect, and people will opt out of your emails (or worse, move to a competitor).

But mail the right emails at the right time to the right prospects, and you won’t just have lifelong customers, you’ll have brand evangelists.

Today, I want to share 11 e-commerce marketing campaigns that will help you build a following of raving fans. Whether you’re looking to increase engagement, boost revenue, or reduce unsubscribes, there’s something for you in the post.

Let’s get started.