Keshia Knight Pulliam's time on Celebrity Apprentice just came to a screeching halt after she refused to reach out to her former on-screen father, Bill Cosby.

The 35-year-old chose not to give the comedian a call in an effort to raise funds for her charity, Kamp Kizzy, on the reality competition series.

"I know The Cosby Show is in reruns, and everyone thinks that we're this family that has dinner every Friday night," she said during an appearance this morning on the Today show.