Yahoo is going all in on digital video. During its NewsFront presentation, the company unveiled plans to launch 18 new digital video shows, including a reality show from Simon Cowell and a live news show featuring Yahoo global news anchor Katie Couric.

Ad Age reports that the new slate of shows will all fall under three categories: original scripted shows; series derived from Yahoo’s single-focus sites, like Yahoo Style; and live programs. We’ll give you one guess on Yahoo’s target audience. Hint: It’s not the elderly.

“This lineup is really appealing, we think, to the millennials,” Yahoo CEO Marissa Mayer told Ad Age. “And of course that’s what a lot of the media buyers are looking for. These are all items that are really focused on that demographic, and we know that’s a really attractive demographic to advertisers that can do a really solid job of making us that must-buy.”