The program is a partial solution to a nagging problem for YouTube. The site records 10 times the video views as any other video-sharing Web site in the United States, yet it has proven to be hard for Google to profit from, because a vast majority of the videos are posted by anonymous users who may or may not own the copyrights to the content they upload. While YouTube has halted much of the illegal video sharing on the site, it remains wary of placing advertisements against content without explicit permission from the owners. As a result, only about 3 percent of the videos on the site are supported by advertising.

Image Michael Buckley quit his day job in September. He says his online show is silly, but it helped pay off credit-card debt. Credit... Christopher Capozziello for The New York Times

But the company has high hopes for the partner program. Executives liken it to Google AdSense, the technology that revolutionized advertising and made it possible for publishers to place text advertisements next to their content.

“Some of these people are making videos in their spare time,” said Chad Hurley, a co-founder of YouTube. “We felt that if we were able to provide them a true revenue source, they’d be able to hone their skills and create better content.”

In a time of media industry layoffs, the revenue source  and the prospect of a one-person media company  may be especially appealing to users. But video producers like Lisa Donovan, who posts sketch comedy onto YouTube and attracted attention in the fall for parodies of Gov. Sarah Palin of Alaska, do not make it sound easy. “For new users, it’s a lot of work,” Ms. Donovan said. “Everybody’s fighting to be seen online; you have to strategize and market yourself.”

Mr. Buckley, who majored in psychology in college and lives with his husband and four dogs in Connecticut, films his show from home. Each episode of “What the Buck?” is viewed an average of 200,000 times, and the more popular ones have reached up to three million people. He said that writing and recording five minutes’ worth of jokes about Britney Spears’s comeback tour and Miley Cyrus’s dancing abilities is not as easy as it looks. “I’ve really worked hard on honing my presentation and writing skills,” he said.

As his traffic and revenues grew, Mr. Buckley had “so many opportunities online that I couldn’t work anymore.” He quit his job at Live Nation, the music promoter, to focus full-time on the Web show.

There is a symmetry to Mr. Buckley’s story. Some so-called Internet celebrities view YouTube as a stepping stone to television. But Mr. Buckley started on TV and found fame on YouTube. Three months ago, he signed a development deal with HBO, an opportunity that many media aspirants dream about. Still, “I feel YouTube is my home,” he said. “I think the biggest mistake that any of us Internet personalities can make is establish ourselves on the Internet and then abandon it.”