Tips To Avoid Temptation Temptation is probably the single most detrimental desire to one’s goals. Now of course there are positive temptations, but I do not think anyone is concerned about those. The negative temptations are the desires that make us veer from our “plan.” The strongest temptation for most of us is food. We are physiologically and psychologically driven to eat. However, regulation of our food intake comes with restricting what we often… Learn More >

From Fan to Fam How IFBB Pro Shawn Smith Got Into Bodybuilding I’m that guy in the gym with laser focus who keeps to himself. I’m that guy who weighs out his food portions to the exact gram….in the off-season. I’m the guy who logs his weights, dreams of PRs, and strategizes his next training session. It’s fair to say I’m obsessive, but I just look at it as being dedicated. I’m IFBB Pro… Learn More >

The Ultimate Training Pack Just Got Better How and Why We've Updated the Animal Pak Formula Stagnation, by definition, is the lack of activity, growth, or movement. History was never made by those who remain stagnant, but by those who are constantly striving to improve, progress, and innovate. Winners are always looking for ways to improve. They could be small measures or large leaps, but they recognize that any progress is good progress. The same goes for… Learn More >