Once you pair the toy with its mobile app, you can see how much battery it has or turn it into an alarm clock. More importantly perhaps, Sphero says it took all the precautions to make sure its new toy is secure, which is why all the voice processing is stored locally and never sent up to the cloud. That's important considering the target audience for this are kids, and we know how careless some toy makers have been with sensitive data.

Either way, you won't have to wait long for Sphero's Spider-Man. It's hitting stores today for $149/£149, and you can get one for yourself from the Sphero online store or retailers like Best Buy and Target in the US, or Argos, John Lewis and others in the UK. Just in time for the premiere of Spider-Man: Homecoming next month, on July 7th.

Follow all the latest news from E3 2017 here!