If your preaching plans involve going after children who aren’t old enough to think for themselves, your beliefs must be pretty flimsy to begin with.

If your preaching plans involve giving those children free ice cream in order to bait-and-switch them into hearing about Jesus, now you’re just plain creepy.

With that, let me introduce you to Cinco Baptist Church in Florida and their JesusIceCreamMobile:

It can be hard to communicate with children, said Senior Pastor Mickey Hawkins. The truck gives them a way to reach out to them and their parents. “It’s a pretty simple concept,” Hawkins said. Besides the Bluebell ice cream, the kids and their families are given pamphlets about children’s activities the church provides. … The church staff plans to add chairs in the back for extra passengers. They also want to “trick it out” with neon lights. “It’s going to be the most awesome ice cream truck,” Clark said.

It’s hard to communicate with children because they have no desire to talk to you about theology. The solution isn’t to say to them, “C’mon, kiddies. Get in the back of my truck. I have something for you…”

Somehow, the general reaction seems to be, “This is awesome!” and not “Get the hell away from my kids.”

(Image via Leonard Zhukovsky / Shutterstock.com. Thanks to Alex for the link)



