The number of times this article was shared on Twitter and Facebook.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Looking for a list of the most popular websites in the US (and Worldwide) in 2020?

We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

Let’s kick things off with our US data.

Top 100 most visited websites in the US (as of 2020)

# Domain Monthly traffic 1 youtube.com 1,625,928,544 2 en.wikipedia.org 1,032,257,682 3 twitter.com 535,672,329 4 facebook.com 512,517,207 5 amazon.com 492,468,801 6 yelp.com 189,284,057 7 reddit.com 184,283,420 8 imdb.com 168,686,113 9 fandom.com 168,358,254 10 pinterest.com 160,008,934 11 tripadvisor.com 107,547,225 12 instagram.com 95,560,034 13 walmart.com 94,951,789 14 craigslist.org 86,673,328 15 ebay.com 85,427,056 16 linkedin.com 71,106,847 17 play.google.com 68,140,558 18 healthline.com 65,456,494 19 etsy.com 59,552,312 20 indeed.com 59,104,906 21 apple.com 58,415,329 22 espn.com 56,865,851 23 webmd.com 55,318,117 24 fb.com 54,134,532 25 nytimes.com 53,500,181 26 google.com 45,771,378 27 cnn.com 44,051,403 28 merriam-webster.com 42,271,679 29 gamepedia.com 41,113,127 30 microsoft.com 40,922,560 31 target.com 40,028,159 32 homedepot.com 39,944,177 33 quora.com 38,618,080 34 nih.gov 37,592,983 35 rottentomatoes.com 36,892,393 36 netflix.com 36,591,458 37 quizlet.com 35,825,193 38 weather.com 33,784,930 39 mapquest.com 33,540,486 40 britannica.com 32,170,852 41 businessinsider.com 31,651,846 42 dictionary.com 31,612,281 43 zillow.com 31,481,927 44 mayoclinic.org 31,021,370 45 bestbuy.com 30,829,865 46 theguardian.com 30,465,847 47 yahoo.com 30,172,153 48 msn.com 30,142,765 49 usatoday.com 29,427,694 50 medicalnewstoday.com 29,423,587 51 urbandictionary.com 29,109,868 52 usnews.com 28,984,074 53 foxnews.com 28,826,307 54 genius.com 27,790,888 55 allrecipes.com 27,666,462 56 spotify.com 27,537,454 57 glassdoor.com 26,814,924 58 forbes.com 25,444,257 59 cnet.com 25,237,457 60 finance.yahoo.com 25,160,615 61 irs.gov 25,059,843 62 lowes.com 24,933,148 63 mail.yahoo.com 24,899,444 64 aol.com 23,665,608 65 steampowered.com 23,453,254 66 washingtonpost.com 22,865,594 67 usps.com 22,550,515 68 office.com 22,001,884 69 retailmenot.com 21,388,314 70 wiktionary.org 21,277,511 71 paypal.com 21,064,326 72 foodnetwork.com 20,471,446 73 hulu.com 20,434,219 74 live.com 20,292,544 75 cbssports.com 20,215,005 76 wayfair.com 20,047,734 77 ca.gov 20,037,071 78 bleacherreport.com 19,987,215 79 macys.com 19,817,737 80 accuweather.com 19,557,944 81 xfinity.com 19,553,329 82 go.com 19,552,684 83 techradar.com 19,127,559 84 groupon.com 18,996,185 85 investopedia.com 18,824,614 86 yellowpages.com 18,738,426 87 steamcommunity.com 18,511,512 88 chase.com 18,375,173 89 wellsfargo.com 18,263,364 90 npr.org 18,170,172 91 apartments.com 17,679,853 92 roblox.com 17,582,385 93 huffpost.com 17,380,576 94 books.google.com 17,219,320 95 bankofamerica.com 17,154,318 96 bbb.org 17,077,027 97 expedia.com 16,887,867 98 wikihow.com 16,570,218 99 ign.com 16,468,527 100 wowhead.com 16,302,245

YouTube is the most visited website on our list, with more than 1.6 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 4.94 times per month, on average.

It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.13 times per month.

Sidenote. Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none. Just to be clear, those numbers are averages. We’re not saying that every person in theclicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

Twitter and Facebook are next on the list, with 535.7 million and 512.5 million estimated organic monthly visits respectively.

Interestingly, roughly 17% of those 512+ million visits for Facebook come from a single query, “Facebook,” which gets 151.5 million monthly searches in the US.

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

… which makes navigation via Google even quicker.

Next up, we have amazon.com with 492 million monthly organic visits.

Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 26th place with 45.7 million monthly organic visits from the US. Believe it or not, 12% of this traffic comes from people Googling “Google.”

But perhaps more interestingly, 32% of Google’s organic traffic goes to the Travel subfolder.

This is in part thanks to the travel guide links Google places in their knowledge panel results.

For example, Google gets almost 40,000 monthly visits from the keyword, “Hong Kong”:

It’s a similar story for Google Maps, which receives an estimated 15% of all the site’s organic traffic.

This is because Google shows links to Maps whenever you search for a well-known location.

Long story short, around 59% of Google’s organic comes from people searching for “Google,” and Google’s travel guides and map links in the search results.

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

Yet it still gets more organic traffic than Ebay, Apple, Netflix, and many other big names.

How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.1% of its traffic.

Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

yellowpages.com

apartments.com

chase.com

zillow.com

irs.gov

ca.gov

yelp.com

wellsfargo.com

lowes.com

xfinity.com

mapquest.com

wayfair.com

walmart.com

bankofamerica.com

craigslist.org

macys.com

target.com

books.google.com

homedepot.com

bbb.org

usps.com

quizlet.com

groupon.com

retailmenot.com

usnews.com

Top 100 most visited websites in the world (as of 2020)

The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

# Domain Monthly traffic 1 youtube.com 8,564,946,885 2 facebook.com 3,483,131,264 3 en.wikipedia.org 2,223,668,855 4 twitter.com 2,008,820,315 5 amazon.com 618,747,155 6 play.google.com 594,678,708 7 instagram.com 525,400,578 8 es.wikipedia.org 450,521,278 9 pinterest.com 419,840,135 10 live.com 419,057,040 11 imdb.com 389,278,950 12 ja.wikipedia.org 357,348,757 13 whatsapp.com 315,256,867 14 de.wikipedia.org 308,984,058 15 fandom.com 307,845,404 16 fr.wikipedia.org 306,008,351 17 vk.com 299,937,598 18 reddit.com 277,896,765 19 ru.wikipedia.org 253,857,905 20 apple.com 217,782,683 21 netflix.com 215,027,020 22 amazon.co.jp 206,835,985 23 msn.com 205,944,314 24 globo.com 203,482,996 25 linkedin.com 200,410,416 26 google.com 197,334,239 27 yelp.com 194,093,576 28 microsoft.com 179,206,931 29 uol.com.br 177,252,674 30 it.wikipedia.org 166,186,637 31 pt.wikipedia.org 153,482,472 32 yahoo.co.jp 150,932,658 33 bbc.co.uk 145,090,737 34 amazon.de 135,049,909 35 tripadvisor.com 134,219,865 36 rakuten.co.jp 132,204,128 37 support.google.com 128,799,145 38 office.com 116,473,782 39 theguardian.com 115,168,906 40 pl.wikipedia.org 113,268,197 41 amazon.co.uk 111,607,623 42 yandex.ru 110,298,630 43 healthline.com 104,819,137 44 indeed.com 104,593,155 45 dailymotion.com 103,827,264 46 ebay.com 101,045,479 47 walmart.com 100,334,049 48 wiktionary.org 95,456,240 49 craigslist.org 92,077,966 50 nicovideo.jp 91,812,374 51 roblox.com 91,671,735 52 booking.com 89,519,779 53 mail.ru 89,190,597 54 steampowered.com 85,163,467 55 fb.com 84,466,617 56 hurriyet.com.tr 83,969,109 57 zh.wikipedia.org 82,086,138 58 etsy.com 81,410,651 59 bbc.com 81,223,312 60 quora.com 81,192,535 61 mail.yahoo.com 81,141,280 62 spotify.com 80,654,263 63 cnn.com 80,277,058 64 webmd.com 79,556,807 65 nytimes.com 79,352,582 66 mercadolivre.com.br 77,560,136 67 merriam-webster.com 76,324,908 68 uptodown.com 75,686,181 69 rottentomatoes.com 74,904,506 70 softonic.com 72,108,964 71 y2mate.com 71,415,899 72 amazon.fr 71,408,301 73 gamepedia.com 70,707,697 74 espn.com 70,593,531 75 twitch.tv 70,162,342 76 leboncoin.fr 70,111,151 77 allegro.pl 69,706,184 78 indiatimes.com 69,693,628 79 cambridge.org 69,447,326 80 nih.gov 68,768,504 81 kinopoisk.ru 68,639,714 82 ar.wikipedia.org 66,976,264 83 nl.wikipedia.org 66,954,569 84 login.yahoo.com 64,014,200 85 elpais.com 64,004,505 86 id.wikipedia.org 63,577,464 87 namu.wiki 62,531,541 88 orange.fr 61,690,206 89 britannica.com 61,145,366 90 pixiv.net 59,810,778 91 flvto.biz 59,353,909 92 dictionary.com 59,187,469 93 reverso.net 59,128,969 94 tribunnews.com 59,016,358 95 mayoclinic.org 58,709,899 96 ivi.ru 58,004,798 97 eksisozluk.com 57,800,077 98 allocine.fr 57,234,331 99 genius.com 56,935,476 100 adobe.com 56,189,195

YouTube is the most visited website by far, with 8.56 billion search visits per month.

That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind-blowing statistic.

Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

For example, the 17th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazakhs, Belarusians, and Turks.

I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

This site is actually more popular in Brazil than Craigslist is in the US!

Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month?

Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

To learn more, hit the “Organic search” tab.

Here, you will see an interactive graph showing that site’s organic traffic over time:

The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

You can see that ahrefs.com gets the majority of its search traffic from India, US, and UK.

If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

Showing the 781 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

Final thoughts

It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

We also removed any NSFW websites from the list for obvious reasons.

If you’re curious about the full, unedited list, click here.