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Hundreds of Cardiff City supporters marched through the city centre today in protest to the club’s rebranding.

The Keep Cardiff Blue group has accused Malaysian owner Vincent Tan of sweeping away 100 years of history and tradition.

Tan has divided the opinions of bluebirds supporters since changing the home kit to red and altering the club badge.

He is also reportedly preparing the float the club on the Malaysian stock exchange.

A large group of fans peacefully waved banners and chanted “we’re Cardiff City, we’ll always be blue” this afternoon as around 300 fans marched from Cardiff Castle to Grangetown.

Their final destination, the Neville pub, was kitted out in blue to show its support for the campaign.

Sian Branson, 31, organised the march and has supported the club for 15 years.

She said: “We wanted this to be a peaceful protest which took place on a non-match day so it wouldn’t affect the team - and we’ve achieved that.

“Some of us feel like we’ve lost our friends and our identity as a result of the rebranding.

“I like to think of us as the Cardiff City Conservation Society.

“But I don’t think Vincent Tan cares about what we’re doing. We’re grateful for getting into the Premiership, but not at the expense of who were are and what we represent.

“These people are my family and this was a family fun day. Watch this space for more activities and events from us.”

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Mrs Branson said people from as far as Gloucester joined the 300-strong KCB group for the march.

She said members of the public were clapping them as they made their way through the city centre.