Google recently announced that it is “pausing” work on its messaging platform Allo, in order to put its resources into the adoption of RCS (Rich Communication Services), a messaging standard that has the potential to tie together SMS and other chat apps.

“Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app,” Google said in a blog post. “We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging.”

Google recently announced that it is “pausing” work on its messaging platform Allo, in order to put its resources into the adoption of RCS (Rich Communication Services), a messaging standard that has the potential to tie together SMS and other chat apps.

“Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app,” Google said in a blog post. “We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging.”

Google launched Allo, the messaging app in September 2016 to compete with services like WhatsApp, but got limited usage and momemtum.

Even with its tech dominance and access to a large base of Android users, Google has been unable nurture its own messaging platform. Google had tried to crack into the messaging domain earlier with solutions like GChat, Buzz and Wave.

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