It turns out betting on Will Smith paid off for Netflix. The company's first blockbuster film, Bright, garnered 11 million streaming viewers in the U.S. over its first three days, according to Nielsen figures reported by Variety. To put that in perspective, Nielsen found that 15.8 million people watched Stranger Things 2 over the same period of time, and The Crown's second season premiere saw three million viewers.

While Bright was widely reviled by critics, Netflix has reportedly already greenlit a sequel. As I argued yesterday, the hype behind the film matters more to the company than its quality. (Notably, Bright's Rotten Tomatoe's score now sits at 26 percent, while its audience score is a rosy 89 percent.)