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Premier Doug Ford is musing about generating revenue through advertising along Ontario’s 400-series highways.

In a fireside chat today in Kitchener, Ont., Ford was asked about his Progressive Conservative government’s upcoming March 25 budget.

While he wouldn’t give any specifics – except to say the provincial police delivered a copy of the document to his house this weekend – Ford said that balancing the budget isn’t just about finding efficiencies, it’s about creating new revenues.

2:26 Premier Doug Ford says his government has been fair to teachers Premier Doug Ford says his government has been fair to teachers

He said one example is that when he drives along the I-75 highway in the United States there are signs everywhere, but he sees very few along Highway 401 and other 400-series highways.

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Ford says introducing them could generate “a couple hundred million” dollars that Ontario could spend on education and transportation.

He says it is a “no brainer.”