Cannabis is officially legal in Canada, but don’t rush off to get tickets to Toronto.

The market for cannabis in Canada is expected to be worth at least $5 billion in sales in 2018 and reach 28 billion by 2024 — and interest in travelling to the country among marijuana lovers has spiked. Web traffic to the Canada-related pages on Kush Tourism, an online resource for travelers that consume cannabis, has increased 350% this week, according to the site’s co-founder and chief executive officer Chase Nobles.

Cannabis tourism has become common: Approximately 82.4 million people visited Colorado in 2016, according to travel site Skift, citing a survey by Colorado Tourism, while 15% said they participated in marijuana-related activity, while 5% said the legalization of marijuana in that state in 2014 was a prime motivation for their trip.

“ ‘Obviously, it’s a historic moment and everyone is very excited, but the reality is that tomorrow people will wake up to day two of legalization and realize most of the stores have not been opened yet.’ ” — —Smoke Wallin, president of cannabis branding firm Vertical

But Canada may be different, said Smoke Wallin, president of cannabis branding firm Vertical. “Obviously, it’s a historic moment and everyone is very excited, but the reality is that tomorrow people will wake up to day two of legalization and realize most of the stores have not been opened yet,” he said.

Stores dedicated to cannabis sales have struggled to open in the country, facing a patchwork of laws across the 10 provinces and potential shortages as federally-licensed distributors have to increase production. Stores that opened in Montreal, for example, only take orders online from Canadian citizens.

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There are some companies offering cannabis-related tours for tourists who want a more guided venture into the nascent industry. Canna Tours, a cannabis tourism start-up founded in British Columbia in 2015, has seen a “massive” increase in bookings in the past week, said Gavin Surerus, founder and operator of the company.

For $125 Canadian dollars ($115 in U.S. dollars), their guides will take visitors to dispensaries in Victoria, British Columbia for three hours. Canna Tours is also planning to offer a “grow tour,” which will take guests to grow sites so they can learn more about the process of growing marijuana plants.

Under Canada’s new laws, citizens can now grow marijuana at home. Surerus said his customers come from all around the world and the company has served tourists from places like Brazil and Japan.

“ ‘We see a rise of recreational tourists coming in as well as medical tourists, or ‘medical refugees.’ If it is not legal in someone’s home country and they have an illness, they will come here.’ ” — —Gavin Surerus, founder and operator of Canna Tours

“We see a rise of recreational tourists coming in as well as medical tourists, or ‘medical refugees,’” he said. “If it is not legal in someone’s home country and they have an illness, they will come here.”

Another cannabis tourism company, Canada High Tours with locations across Canada will teach guests how to roll a joint for $50 for a two-hour session or take them on a tour of a dispensary for $25.

Although there are few dispensaries open in Canada, visitors can public Weed Maps to find marijuana resources near them in Canada. In some cases there are marijuana coffee shops were visitors cannot buy cannabis products but can partake in products they bring, kind of like a BYOB restaurant.

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Laws vary throughout Canada: In some provinces people can smoke and carry cannabis in public while in other places it remains illegal. In Ontario, the most populous province of Canada, there are no brick-and-mortar stores selling cannabis but others have dispensaries open to the public. In areas without dispensaries, customers have to receive marijuana by delivery and can only do so if they have a local address, Wallin said.

What’s more, Canada currently only allows people to buy “flower” product — the actual marijuana plant. In other, more developed markets, non-flower products are rising in popularity. According to Wallin’s data, flower accounted for 95% of sales 5 years ago and today it is just 50%. Many customers prefer low-dose tinctures, edibles (food containing cannabis), and other non-smokable forms of the drug, he said.

“This is an important moment, and there is a lot of hype, but it is going to take quite a while before Canada has businesses up and running and it becomes a thriving market people want to visit,” he said.

For now, what tourists can find on shelves is going to be “pretty restrictive,” said Patrick Wood, president of Tormont Group, a Toronto- and Los Angeles-based corporate advisory group. Difficulty buying cannabis as well as lack of variety makes Canada an unlikely destination for weed tourists — for now.