A Georgia-based clothing company owned and operated by veterans is releasing a new line of shirts featuring the Betsy Ross flag design and calling for a boycott of Nike after the latter company nixed plans to feature the early American flag on sneakers.

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Nine Line Apparel unveiled the limited-edition shirts featuring the Ross flag, and others with the words "Just Stand" written in an approximation of the iconic Nike "Just Do It" font, an apparent dig at former NFL star Colin Kaepernick who in 2016 became the first player to kneel during the national anthem to protest racial injustice.

“In Greek mythology, Nike was the goddess of victory, symbolized as a divine charioteer, flying over the battlefield to reward the victors,” Nine Line Apparel wrote online. “When it comes to symbolism, is there a more quintessential representation of the American Spirit than the Betsy Ross flag?”

Nike had planned to release the Air Max 1 USA sneaker featuring the early design from Ross with a circle of 13 stars for the 13 colonies this week, according to The Wall Street Journal. But the company reportedly scrapped those plans and pulled the product from stores when Kaepernick, who is sponsored by Nike, voiced concerns about how the symbol was offensive and connected to an era of slavery.

“We regularly make business decisions to withdraw initiatives, products and services. Nike made the decision to halt distribution of the Air Max 1 Quick Strike Fourth of July based on concerns that it could unintentionally offend and detract from the nation’s patriotic holiday," Nike said in a statement to The Hill.

Nine Line Apparel wrote that it was “disgusting” that Nike “would be so easily swayed into a false narrative that an iconic patriotic symbol of America’s independence now somehow — over 200 years later — holds racial and divisive undertones.”

“The social commentary that Nike is trying to impose on this symbol just shows how dismissive they are of the principles that our country was founded on and how out of touch they are with the values of the American public,” it continued.

The company called for customers to say “#NoToNike," part of a trend this week to boycott the sportswear brand.

Prominent conservatives including Sen. Ted Cruz Rafael (Ted) Edward CruzThe Hill's Morning Report - Sponsored by Facebook - Trump previews SCOTUS nominee as 'totally brilliant' Cruz blocks amended resolution honoring Ginsburg over language about her dying wish Trump argues full Supreme Court needed to settle potential election disputes MORE (R-Texas) and Fox News host Laura Ingraham Laura Anne IngrahamEx-Pence aide: Trump spent 45 minutes of task force meeting 'going off on Tucker Carlson' instead of talking coronavirus Sean Hannity and Lou Dobbs to be deposed in Seth Rich lawsuit: report NYC living statue shows Trump desecrating graves of war dead, COVID-19 victims MORE vowed to never buy Nike products again after the July 4 sneaker was canceled.

Arizona Gov. Doug Ducey (R) announced that he would ask the state's chamber of commerce to pull financial incentives for Nike, which he said getting ready to make a "major" investment in Goodyear, Ariz.