Ivanka Trump reportedly discouraged her father's presidential campaign from promoting an ad she is featured in out of fear it would hurt her personal brand, according to The New York Times.

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The oldest daughter of GOP nominee Donald Trump Donald John TrumpOmar fires back at Trump over rally remarks: 'This is my country' Pelosi: Trump hurrying to fill SCOTUS seat so he can repeal ObamaCare Trump mocks Biden appearance, mask use ahead of first debate MORE sat for a commercial intended to appeal to suburban woman, but she worried it would hurt the businesses that bear her name, the Times reports.

The report is possibly referring to an ad titled "Motherhood," in which Ivanka discusses her father's childcare plan.

There have been questions about whether her personal brand can survive the presidential campaign.

An online campaign is calling on shoppers to boycott the family's products, including Ivanka's clothing line.