This week UBS released their latest survey looking at the current state of TV consumption. In it, we get more bad news for the cable TV industry.

According to UBS, 20% of Americans plan to cut the cord in the next 12 months from the time the survey was taken. This works out to be over 39 million Americans actively planning on cutting the cord. (According to Variety, there were over 196,300,000 pay TV subscribers at the end of 2017.)

With over 39 million new streamers getting ready to hit the market you can understand why a flood of new streaming services are trying to take advantage of the growing number of cord cutters.

There are already a reported 30 million to 35 million cord cutters in the United States. An additional 39 million could push cord cutting close to 70 million Americans.

Even if just half of them cancel traditional pay TV, it would be a devastating year for cable TV. With the current number of live TV streaming subscribers being under 10 million, this mass exodus could also easily double the number of Americans currently subscribing to a live TV streaming service like Sling TV, DIRECTV NOW, and Hulu.

Source: FierceVideo

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