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Eagles owner Jeffrey Lurie spoke with the media on Tuesday about the demotion of general manager Howie Roseman. (Eliot Shorr-Parks | NJ Advance Media for NJ.com)

PHOENIX — Eagles owner Jeffrey Lurie finally broke his silence on Tuesday during the NFL Annual Meetings, speaking for the first time about the team's decision to remove general manager Howie Roseman and give complete personnel control to head coach Chip Kelly, a move that was made back in January.

Here is everything Lurie had to say about the decision:

On why he said at end of season Roseman would remain general manager, and then demoted him days later:

Lurie: "I changed my mind. What we do at the end of every season...we sit down and have serious conversations with all senior personnel people. I know we were one of three teams in the NFC to have double-digit wins two years in a row, but that isn't what we are about. I think you all know that. That is not what our goal is. We sat down and looked, and were self-analytical as we could possibly be. After thinking about it, I thought the best way to align ourselves was to try to do this relatively rational, seamless way with Chip and integrating it into every aspect of the operation.

On what prompted the decision:

Lurie: "There was a vision that I wanted to support. It would have been easy to say that it was going well, and you already said you were going to stick to the status quo, but I don't think that is the best way to operate. I think at the end of season you really learn exactly how you might become better. It was worth taking (this) alternative structure."

Was is your final decision to remove Roseman as general manager?

Lurie: "It was all my call. I've lived through a lot of division championships, a lot of final-four appearances, but our goal is further than that. We want to deliver a Super Bowl. Sometimes I'm influenced by the notion that it is very hard to go from good to great. It's a gamble to go from good to great because you could go from good to mediocre. But I decided that it was important enough to adopt the vision and philosophy of integrating the scouting and coaching on a daily basis.

What it Kelly's idea?

Lurie: "Chip had a vision of how we could get from good to great. I thought it was a really sound vision. He is a very bright guy. All about football. All about wanting to win big. It made so much sense. His style of play is very different from what we had before. It is a power spread offense and a 3-4 defense. We were organized and designed in that way. We had outstanding young finesse players, who were really good at that. Over the past two years, we had to look at how we were going to maximize Chip Kelly's vision and system. Or were we going to counteract it, and not try to maximize Chip and what he was bringing. I'm an owner that tends to be supportive of his coach and his vision, if it's a smart vision."

So this was Kelly's vision (removing Roseman as general manager)

Lurie: "Chip had a vision on how to get from good to great, and this was an improvement on what we had."

Removing Roseman was part of that vision for Kelly?

Lurie: "Having a seamless scouting and coaching enterprise was what Chip's vision was. He felt he could be maximized best with a senior personnel executive of his choosing. And of course with my approval. I feel that it was important to back him on that."

Why Roseman has to be removed after praising Roseman's previous drafts (2012 NFL Draft):

Lurie: "Howie is a very valuable member of this organization. He is a very sharp guy. I feel we have three people that we can truly rely on and are excellent at what they do. And that includes Ed Marynowitz."

Do Roseman and Marynowitz have any final say over personnel moves?

Lurie: "This is very streamlined. There is no question the coach has the final say. It is the most streamlined it can be."

Was Howie not doing good enough job at getting Chip's players?

Lurie: "You can always argue you're never good enough until you win the Super Bowl. And even then you're going to lose players and you're not good enough then, either. I just think with Chip, he wanted his own football player personnel guy next to him at all times. And I don't blame him. That's what he wanted so we're providing that for him."

Eliot Shorr-Parks may be reached at eshorrpa@njadvancemedia.com. Follow him on Twitter @EliotShorrParks. Find NJ.com Sports on Facebook.