Whatever names have been thrown at Kim Kardashian West, "foolish" is never one of them.

The social media queen, one of the most recognisable people in the world, has conquered the hugely lucrative app and beauty worlds, and is the star and producer of one of the longest running reality television shows in the US, Keeping Up with the Kardashians, now in its 10th year.

If the Kardashians are the US's unofficial first family, she is the president, and unlike the current leader in command, Donald Trump, she is a media mastermind.

Paparazzi pictures of her sell like gold dust, so like the good little capitalist her momager Kris Jenner has reared, Kardashian West knows her worth and demands her cut.