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On what will likely be one of the slowest weekends of the year,successfully counterprogrammed the Super Bowl with a first place opening just over $20 million. The male-oriented newcomers didn't fare nearly as well: Sylvester Stallone 'sbombed, whilefailed to even crack the Top 15.The Top 12 earned $68.4 million this weekend, which is off a whopping 27 percent from Super Bowl weekend last year. This discrepancy can be blamed on a quiet late January and the lack of a second strong newcomer this weekend.Including $520,000 from preview shows on Thursday,grossed $20.35 million this weekend. That ranks seventh all-time among Super Bowl openings, and is generally in line with last year's($22 million) and($20.9 million). While it was also off a bit from's $24.7 million, this is without-a-doubt a strong start for a unique movie that could have very easily been ignored on another weekend.Aside from picking a great date, distributor Summit Entertainment put together a really good marketing effort that clearly communicated the movie's intriguing premise (zombie falls in love with human girl, begins to come back to life) while also making the movie look like a lot of fun (always a solid choice to cut previews to The Black Keys' "Lonely Boy"). As expected, the audience skewed female (60 percent) and younger (65 percent under the age of 25); they gave the movie a "B+" CinemaScore, which improved to an "A" among the under-18 crowd.In second place,fell 52 percent to $9.4 million. That's obviously not an impressive hold, but it could have been worse given the movie's middling word-of-mouth and awful reviews, and the shortened Super Bowl weekend. Through 10 days, the movie has grossed $34.7 million, and by the end of the week it will pass's $37.5 million.It feels redundant to say at this point, butonce again had a fantastic weekend. The Oscar-nominated romantic comedy eased 18 percent to $7.7 million, which brings its total to $80 million. It now looks likely that it will pass $100 million ahead of the Academy Awards ceremony on Feb. 24.declined 50 percent to $6.6 million in its third weekend. To date, the movie has grossed $58.1 million, which makes it the top horror movie since 2011'srounded out the Top Five with $5.2 million, which is a 47 percent drop from last weekend. The controversial CIA thriller has now earned $77.7 million, and should ultimately get to at least $90 million.Playing at 2,404 locations,opened to a terrible $4.55 million. That's the second-lowest nationwide debut ever in Sylvester Stallone's career ahead of 1981's(which still had greater attendance). It's also the worst opening in over 2,000 locations so far this year—even worse than Arnold Schwarzenegger 's($6.3 million) and comedy bomb($4.8 million).Thecast has had a rough time over the past three weeks: first, Schwarzenegger's, then Statham's($7 million), and now Stallone's. All three of these movies suffered because their marketing focused on the star and failed to show what was unique or special about the movie itself. If it comes down to the star alone, the value proposition doesn't work out, especially considering that just last year audiences got to see all three of these actors (plus a handful more) for the price ofmovie ticket.'s audience was 60 percent male and 81 percent over the age of 25, and they awarded the movie a poor "B-" CinemaScore.In 17th place,opened to $1.49 million from 659 locations. Reviews were poor and the movie received almost no marketing push, so this isn't really a surprising outcome.Box Office Mojo