CONCORD, N.C. – This Tuesday, Dale Earnhardt Jr. will participate in a Reddit AMA (Ask Me Anything) and Twitter chat to launch Hendrick Motorsports’ new Digital Dashboard social media command center.

Earnhardt’s AMA will begin at 1:40 p.m. ET Tuesday on the TeamHendrick account on the NASCAR subreddit. Fans are encouraged to log in to interact with NASCAR’s 10-time most popular driver.

After appearing on Reddit, Earnhardt will take over the Hendrick Motorsports Twitter account (twitter.com/TeamHendrick) at approximately 2 p.m. ET. Fans can follow @TeamHendrick for more information and use the #DashChat hashtag to submit questions.

Earnhardt’s @TeamHendrick Twitter takeover marks the first in a series of live #DashChat fan conversations that Hendrick Motorsports will host with key team personnel. The chats will occur live from the recently completed Hendrick Motorsports Digital Dashboard, which is powered by screen technology from Panasonic and social media analytics from new partner Simply Measured.

Follow @TeamHendrick on Twitter for more information on upcoming #DashChat conversations.