Whether intentionally or unintentionally, might the manipulation of statistics in marketing research be costing companies millions? In episode 43, Ron Berman from the University of Pennsylvania’s Wharton School of Business discusses in his open-access article “p-Hacking and False Discovery in A/B Testing,” co-authored with Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte, and published July 18, 2018 on SSRN.

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