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KEY POINTS Billionaire Amazon founder Jeff Bezos has announced his company will donate $690,000 to bush fire relief efforts in Australia.

"Our hearts go out to all Australians as they cope with these devastating bushfires," Bezos said on Instagram.

Jeff Bezos, founder and CEO of Amazon, pictured on September 13, 2018. Bloomberg | Getty Images

Billionaire Amazon founder Jeff Bezos has announced his company will donate $690,000 to bush fire relief efforts in Australia. In an Instagram post on Sunday, Bezos pledged 1 million Australian dollars ($690,000) on behalf of the tech giant — an amount that has faced criticism by some on social media. "Our hearts go out to all Australians as they cope with these devastating bushfires," Bezos said. "Amazon is donating 1 million AU dollars in needed provisions and services."

The figure was derided by some online, with people comparing the sum with Bezos' personal net worth. https://twitter.com/SultanReina/status/1216496134195154947 https://twitter.com/bcmerchant/status/1216486621190639616 https://twitter.com/BezosByTheBooks/status/1216516076890136576 https://twitter.com/peterdaou/status/1216499127409938434 Bezos has a net worth of $116.7 billion, according to Forbes, and according to a 2019 Business Insider analysis was earning almost $9 million an hour in 2018. Amazon has a market capitalization of more than $930 billion. The conglomerate's move to help tackle the bush fires was also compared to other high-profile contributions, with many pointing out that a string of celebrities with far less personal wealth than Bezos had donated more out of their own pockets.