Purpose of a Profile

Before we dive into what you should be including in your profiles and how to optimize them, it’s important to first highlight what the main point of these profiles even is.

In theory, you can get work on these sites with no profile at all. Since you get a job notification, submit an audition and proposal, and if the client likes it, they could just hire you right then without ever needing to see your profile. But don’t be fooled into thinking that a profile on these sites is just a minor detail or “add-on”.

Your profile on a casting site should not be your “Home Base” for your VO career on the internet, rather it should be an extension of your brand and career onto these platforms.

The main purpose of them is to do the following:

Confirm your credibility and worthiness to already interested clients who are viewing your profile.

Help you turn up in search results for search queries conducted on the site.

Now let’s look at the specific components that make up a profile, and some best practices for them.





Demos

Your demo reels are the most essential part of your casting site profiles. After all, clients will be looking to hire you for your voice. Hear the main things to keep in mind regarding demos on your profile.