More support is needed for the struggling Australian food production sector after iconic food brand Rosella was placed in receivership, says a national vegetable growers' group.

Ferrier Hodgson announced on Monday that partners Steve Sherman, Jim Sarantinos and John Lindholm had been appointed receivers and managers of food manufacturer Gourmet Food Holdings and Waterwheel.

The group's interests include sauce, spice and chutney manufacturer Rosella, based at Seven Hills, NSW; Auckland-based organic soups and pre-made meals maker Pitango; and crispbreads and cracker maker Waterwheel, based in Dandenong, Victoria.

AUSVEG, the national industry body representing 9,000 vegetable and potato growers says seeing Rosella enter receivership was deeply concerning.

"The loss of yet another food processor could have large ramifications for the Australian food production sector, which is already struggling as a result of the high Australian dollar and cheap processed food products being imported from overseas," AUSVEG spokesperson Hugh Gurney said in a statement on Tuesday.