Fresh (pun kind of intended) off the heels of last year’s success with their “Back to the Start” video, Chipotle goes dark with “The Scarecrow.”

There’s even an accompanying iPhone/iPad game to dive into the story. That part feels like a bit of a stretch, but if it works, kudos to Chipotle.

Really awesome to see how the power of music combines with a brand to drive meaningful emotional resonance.