He’s the self-styled revolutionary who backed Ed Miliband at the Election and advocates the overthrow of ‘corporate tyranny’.

But The Mail on Sunday can reveal Russell Brand is himself embracing capitalism, trademarking a logo using his own spelling of ‘revolution’.

With supreme irony, his company has reserved the right to use the logo, with backwards letters spelling ‘love’, on trinkets, stationery, wallets – even lingerie.

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Trademark: Russell Brand is embracing capitalism, trademarking a logo using his own spelling of ‘revolution’

He has been selling T-shirts with a similar logo on his website. Customers can ‘pay what you want’, though a minimum £30 applies – with anything above that ‘donated to various charitable causes’.

The logo is on the cover of the book he released last year in which he rails against capitalism.

In the book, which has sold tens of thousands of copies, Brand admits he is one of the richest one per cent in society ‘a tourist in poverty’.

Responding to a question on Twitter last year on where the book profits would go, he said they would fund the Trew Era Cafe in Hackney, East London, a ‘social enterprise to get recovering addicts into work’.

Brand's company has reserved the right to use the logo, with backwards letters spelling ‘love’, on trinkets, stationery, wallets – even lingerie

In last week’s Mail on Sunday, Brand’s ex-girlfriend Jordan Martin described him as a manipulative misogynist who cares most about himself and world domination.

The trademark was granted on February 20 for ten years. Brand’s spokeswoman said: ‘Trademarking is normal. Oxfam’s a trademark. The Daily Mail is a trademark. This is registered so we can help people with our enterprises.’