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(Image: GETTY)

Well, she might have been going for that look, right?

Former TOWIE star Gemma, 34, was compared to a drag queen made famous on RuPaul's Drag Race during last nights CBB launch, and Twitter users appeared to find it hilarious.

As Gemma emerged to have a brief chat with Emma Willis before taking her first steps into the most famous house in Britain, she appeared with massive hair, dramatic make up and a long bedazzling t-shirt and heels.

(Image: TWITTER)

Darienne Lake, 44, based in the US – who is a friend of former CBB contestant Michelle Visage – took to twitter to compare Gemma's look to her own.

Meow.

The comedy queen posted two images of GC and wrote: "Bitch stole my look!!"

Of course Twitter then went into overdrive, sharing the post.

Some users saw the funny side of the joke, replying: "@dariennelake crying from laughter OMG."

Another wrote: "Hahahahha they do look double though, you may have nudged me a lil."

Someone else was even convinced that Darienne had actually entered the house: "@dariennelake thought it was you for a second."

(Image: TWITTER)

However some users lowered the tone, getting quite cruel in their tweets, as one user wrote: "@dariennelake gurl, the waters of Darienne Lake are clear and refreshing. hers come straight from London's main sewer."

Another wrote: "@dariennelake You're so much more classier."

Ouch, give the girl a chance maybe?

(Image: FACEBOOK)

And it wasn't just Twitter users quick to make the comparison either, as Facebook was just as bad.

One user posted a picture of Darienne with the caption: "Gemma Collins or Darienne Lake?"

Not ideal for Gem, although we're sure she'll see the funny side – Facebook did.