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TORONTO — The founder of Deciem, the self-professed “Abnormal Beauty Company,” saw his reign at the Toronto cosmetics brand come to an unusual end on Friday.

Brandon Truaxe was ousted from his role as the company’s chief executive and board member on an interim basis after a judge approved an Ontario court application from Estee Lauder Companies Inc., which holds a one-third stake in Deciem.

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New York-based Estee Lauder pushed for Truaxe to be removed from the company, barred from “issuing statements or circulating media” on Deciem’s social media accounts and restricted from talking to the company’s employees or making personnel and business changes to Deciem.

In its application, Estee Lauder said its fight to oust Truaxe was fuelled by hundreds of “outrageous, disturbing, defamatory, and/or offensive posts” he made on Deciem’s social media pages over the last year that “harmed” the business and its reputation.