

This election is showing everyone’s true colors, including some of the brands we know and love(d). From entertainment to consumer products, these companies and their leaders have in some way, shape or form supported the president-elect without denouncing his rhetoric and that is unforgivable. To help you on your way, we’ve made a list of brands that are officially cancelled.

By T. McLendon, AFROPUNK Contributor



In New Balance’s own words, “As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade in that we want to make more shoes in the United States, not less. New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today.” After the election they said, they were “welcoming Trump as “step in the right direction,” and presumably they meant for trade, but with no denouncement of his vitriol means no mo’ Black dollars.



Philadelphia owned and operated beer company Yuengling was loud and proud with their support of Trump, even hosting Trump’s son Eric during the campaign season. Hope they weren’t expecting to gain more folks sippin their shit because these bottles are #Cancelled.



Hobby Lobby, the notoriously conservative crafts giant, has always been on the wrong side of history, so their support of the new president-elect isn’t surprising, but it’s all the more reason to patron literally any other crafts store this side of heaven. #Cancelled



Steve Forbes, staunch Republican and editor-in-chief for Forbes magazine, did what old, conservative white men do best and supported one of his own. Needless to say, Forbes magazine and all of its subsidiaries are cancelled.



Peter Thiel is one of the founders of PayPal, and after leaving the company about a decade ago has put money into Facebook as well as a number of tech companies. Thiel was just named to Trump’s transition committee, so we should expect to hear his name quite a bit in the coming months.

UFC’s president Dana White endorsed Trump late 2015, well before it would’ve been advantageous to do so, so I guess that means we pretty much know how he feels about Trump’s white supremacist talk. #Cancelled

(Dis)honorable mention goes to Trump’s biggest financial backers:

Sheldon Adelson (Las Vegas Sands) – $47.4 million The casino magnate is the 19th richest man in the world, but all that money can’t stop him from being #cancelled.

Robert Mercer (Renaissance Technologies) – $23.5 million This hedge fund has invested in conservative think tanks, such as the Heritage Foundation, as well as publications, like Breitbart, so Trump getting some cash from him isn’t too surprising, but all the more reason for him to be cancelled as well.

Richard and Liz Uihlein – $21.5 million In August, Trump’s campaign named Liz Uihlein as a potential economic policy advisor, so not only did this duo give the anti-Christ money, they’ll be telling him how to make his minions even more rich.

Joe Ricketts (TD Bank) – $14 million TD Ameritrade banked on Trump’s election and while they might’ve won this time, hopefully Black & Brown & queer folks will pull their money and support one of the many Black owned banks in this country.

Ken Griffin (Citadel) – $13.6 million Illinois’ wealthiest man and CEO of Citadel is technically anti-Trump, but his money went to the Republican party…so now that money is funding the idiot middle America elected. #cancelled

Ron Cameron (Mountainaire) – $12.1 million CEO of Mountainaire, a company known for agriculture, put money where his mouth was instead of feeding the hungry and look where it got him. CANCELLED.

Bernie Marcus (Home Depot) – $8.6 million The Home Depot founder, once a supporter of former Republican primary candidate Jeb Bush, wrote in RealClearPolitics that he has decided to back Trump “because the fate of this nation depends upon sending him, and not Hillary Clinton, to the White House.” So essentially…he’s cancelled. Sorry not sorry.