‘Hodor, Hodor’: AT&T SF store gets ‘Game of Thrones’ touch

Pauline Choux of France, an avid fan of "Game of Thrones," interacts with Hodor's door at a display of the popular HBO series at the AT& flagship store on Powell Street in San Francisco, Calif. on Tuesday, Aug. 1, 2017. less Pauline Choux of France, an avid fan of "Game of Thrones," interacts with Hodor's door at a display of the popular HBO series at the AT& flagship store on Powell Street in San Francisco, Calif. on Tuesday, ... more Photo: Paul Chinn, The Chronicle Buy photo Photo: Paul Chinn, The Chronicle Image 1 of / 44 Caption Close ‘Hodor, Hodor’: AT&T SF store gets ‘Game of Thrones’ touch 1 / 44 Back to Gallery

“Game of Thrones” fan Kevin Lambrecht of France grinned excitedly when he recognized the skeletal hands and creeping vines emerging from an unusual door inside a downtown San Francisco store.

“Hodor!” he said before snapping a selfie. “It’s very perfect.”

AT&T this week began promoting its flagship store at Powell and Market streets with props from the HBO series, including the Iron Throne and the infamous door that finally revealed the backstory of one character, Hodor.

AT&T hopes to snag subscribers to its DirecTV service, which carries HBO, but is also closing in on a proposed $85 billion takeover of Time Warner, HBO’s parent company.

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On the store’s floor is a giant map of the fictional continents of Westeros and Essos, which activates interactive White Walkers on a 48-foot-long video screen above. The store also plans to display wardrobe, swords and other props, and has scheduled a public “Game of Thrones” costume party from 11 a.m. to 4 p.m. Aug. 19.

— Benny Evangelista, bevangelista@sfchronicle.com