"Consumers care about privacy and should have a say in how their personal information is used,

especially when it comes to who knows what they're doing online," said Travis LeBlanc, the FCC's Enforcement Bureau Chief. "Privacy and innovation are not incompatible. This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate."

In addition to the new opt-in policy, Verizon also has to pay a $1.35 million fine and implement a three-year compliance plan to settle the FCC probe. The Commission found that though Verizon had been using the supercookies to track user activity as early as late 2012, the company failed to disclose the practice until October 2014. What's more, the wireless carrier didn't update its privacy policy to include the use of UIDH or provide customers a way to opt out until late March 2015. The FCC noted the failure to do so was a violation of the 2010 Open Internet Transparency Rule. If you'll recall, the Commission fined AT&T $100 million for violating the same rule in regards to throttling unlimited data plans last year.

Here's what Verizon had to say on the matter: