In the game, the avatar that you play as, rather than being a set character, can be in fact customised to look however you wish for it to look. This is done through the purchasing of various items in the My Town part of the game. These items become more plentiful as you play through the Ferrum League . Customisation of the characters is very in-depth and allows for you to make the character have as much or as little personality as you want. Many outfits are purchasable using the PokéGold you obtain in matches, but many will also be given through the Lucky Bonus gift at the end of some matches. In addition to that, some clothing options are exclusive to when you scan amiibo . The character is what represents you when you participate in online matches.