Dev Update — 25 December 2017

Re-branding, New Frontiers, Star Wars and Christmas!

Wishing everyone a Merry Christmas and a Happy New Year! It’s been a fascinating journey so far and we’re looking forward to an amazing 2018. We’re truly excited for the future of Indorse, and we hope you are too. :)

These last two weeks have been mainly about getting the house in order, both process wise, and infrastructure wise. Dipesh and I went to Munich in order to discuss various advertising and marketing techniques, ideas and future directions for Indorse, along with ServicePlan, which is one of the biggest advertising agencies in Germany, boasting clients like BMW, and IKEA.

Indorse and ServicePlan teams

We had really fruitful discussions and brainstorming sessions with them. They are going to work on following things to begin with —

Re-branding Indorse

Establishing Indorse as a brand, and what it stands for

Working on a better UI/UX which goes with the branding

Coming up with creative activation ideas for Indorse when we go for conferences

Advertising and marketing campaigns which make an impact

I think this session was important because it helps us to concentrate on the ‘WHY’, beyond the ‘WHAT’ and ‘HOW’!

To increase liquidity for token holders we enabled the Bancor Relay which allows you to exchange ETH to IND using a trustless, decentralized mechanism.

We were also able to get another exchange listing for the IND token, RightBTC.

On the technical side, development has been going ahead at full speed, and we have been busy with developing our code base, improving the infrastructure and setting up better development processes. We also finished a lot of documentation, best practices, on-boarding guides, etc.

Jack Tanner and the team finished the integration to BigchainDB (albeit a few things that can be done only when the code and features improve). He also wrote a great blog post about the entire process, what we learnt and how we can improve in that regard — https://blog.indorse.io/4-challenges-overcome-while-working-with-bigchaindb-5f8d50a880a4

Done

Refactoring of the code

Working on the UI bugs, improving the timeline visualizers

Creating multiple landing page variations to test out the conversions

Migrating the old data to the Bigchain cluster (for accounts and profiles that were created before Bigchain was implemented)

Writing of a basic Smart Contract for the referral/affiliate system so that it is truly decentralized in nature

Second version of the Smart Contract, after inputs from the business team

Documenting the entire codebase, APIs, on-boarding guides, etc

Doing

Implementation of the Sybil attack prevention mechanism in the NodeJS layer

Implementing CircleCI and build automation processes

Company Pages, advisor endorsements

Referral system Smart Contract code review

Smart Contract manual testing

Smart Contract Truffle test suite

Addition of skills to the user profiles

Constant research on improving the architecture and making it more decentralized

So, the next week after Christmas and before the New Year will be a bit slower since some of our engineers are on a vacation, spending quality time with their families! Also, we are going to take inspiration from this guy —

To Deploy or Not to Deploy???

Scaling up Indorseans

Nope, no new additions to the team recently. Though we have internally divided the teams in three units, with main focus areas as following —

Company pages, advisor endorsements

Skills addition to the user profiles

Referral System and Sybil attack prevention

Current positions we are looking for: UI/UX designers.

Please feel free to drop us a mail at info@indorse.io should you be interested or know of anyone who should be a good fit for us. You can join our community on Rocket Chat at https://community.indorse.io/