Bell will soon start tracking how its customers use the web and their mobile devices, what they watch on TV, and when they make phone calls.

According to its recently updated privacy policy, Bell will begin collecting customer data on Nov. 16. The company says the data will be used for improving network performance, creating marketing reports and selling targeted ads on mobile devices.

Websites visited, search terms used, TV shows watched, calling patterns and mobile usage will be collected and collated with what products and services customers pay for, where they live, their gender and age range.

Bell says the data it collects will not be linked with a customer’s identity. While customers can opt out of having their data used for personalized advertising and marketing reports, it appears they will be tracked regardless.

Bell did not respond to an interview request.

A spokesman for federal privacy commissioner Jennifer Stoddart said her office received several complaints from consumers about Bell’s new privacy policy and an investigation will be launched.

Mobile customers can opt-out of having their data used by Bell at the following link: http://bit.ly/1bSRvvr