Baba Ramdev had announced his plans to come up with his own noodles after Maggi was banned earlier this year for containing excessive lead.

Yoga guru Baba Ramdev on Thursday launched his own brand of noodles - "made from atta, don't forget," he said - even as the leader in the segment, Nestle India, is hoping to return to the Indian markets by the end of the year.

Ramdev launched his brand of noodles, simply called Atta Noodles and made by his company, Patanjali, at an event in Uttar Pradesh's Haridwar city. He even served the people present at the event the "swadeshi" (indigenous) noodles made from his company.

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Ramdev had announced his plans to come up with his own noodles after Maggi was banned earlier this year for containing excessive lead. The Bombay High Court recently lifted that ban and ordered for fresh tests, partially clearing the way for the return of the iconic noodles into the Indian market.

The Food Safety and Standards Authority of India (FSSAI), the industry watchdog, had said in its ban-order of June 5 that tests conducted on a batch of Maggi were found to contain more-than-permissible levels of lead and high quantities of mono-sodium glutamate (MSG).

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"My noodles will not have any maida and they will provide a healthy alternative to Maggi for children," Ramdev had said. He had also announced his plans to launch a health drink, Powervita, for children, which will compete with established brands like Complan, Horlicks and Bournvita.

"I want the Indians to embrace swadeshi products and reject the poisionous products made by these foreign companies," he reportedly said at the launch.