The 2014 Jeep Cherokee's national advertising campaign kicks off on Monday with a 60-second commercial featuring Bob Dylan singing "Motherless Children."

Chrysler said the commercial is designed to evoke "a time free of restrictions and unending possibilities."

The commercial is called "Built Free" and will air on such programs as "The Voice," "Blacklist," "Revenge" and "X-Factor".

AUBURN HILLS, Michigan — The 2014 Jeep Cherokee's national advertising campaign kicks off on Monday with a 60-second commercial featuring Bob Dylan singing "Motherless Children."

Chrysler said the commercial is designed to evoke "a time free of restrictions and unending possibilities." The song's lyrics are surprisingly moody and black for a car commercial. They include the line: "Motherless children run a hard road when your mother's dead." The song was written in 1962.

Dylan was recently pitched as a possible candidate for the Nobel Prize in Literature in an opinion piece in The New York Times. He is not a typical candidate who comes to mind when it comes to an advertising song or jingle. He once famously said: "Money doesn't talk, it swears." Pop stars like Barry Manilow, who wrote the Band-Aid Brand "Stuck on Me" advertising jingle, among others, have been a more conventional choice through the years.

The commercial is called "Built Free" and will air on such programs as "The Voice," "Blacklist," "Revenge" and "X-Factor". The commercial shows children playing and exploring juxtaposed by images of frustrated adults in parking garages and stuck behind a desk.

A 30-second "Built Free" spot will begin airing on November 11 on Discovery, E!, Bravo, History Channel, AMC, HGTV, National Geographic and USA.

Chrysler's recent advertising efforts have included recruiting top singers, including Jennifer Lopez and Eminem. The new commercials for the 2014 Dodge Durango feature comedian Will Ferrell in his role as goofy news anchor Ron Burgundy.

The hype has been building for the Cherokee, which began shipping to dealers last week after a delay. The delay was attributed to issues with the software calibration of the nine-speed transmission.

The Cherokee is set to do battle with the Honda CR-V, Toyota RAV4 and Ford Escape, among others.

Edmunds says: Chrysler again rocks the advertising world with the unexpected choice of using a Bob Dylan song to sell the 2014 Jeep Cherokee.