Peloton Ad Peloton/YouTube

Peloton just released a commercial for the holiday season that people are trying to make sense of.

The ad follows what appears to be a woman’s yearlong selfie journey after her partner gave her a Peloton for the holidays.

People are criticizing the ad for many reasons, including some who said the man seemed to be suggesting that the woman should work out more.

People also found the ad’s awkward Instagram Story setup uncomfortable.

Peloton did not immediately respond to a request for comment.

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Peloton, the tech-enabled fitness-equipment startup, released a new ad for the holiday season that sparked some controversy on Twitter.

The ad, which was released on YouTube on November 21 and is being shown on TV, follows what appears to be a woman’s yearlong selfie journey after her partner gave her a Peloton for the holidays.

The commercial has garnered a vocal response on Twitter, with many negative comments.

Tweet Embed:

//twitter.com/mims/statuses/1201010555688869889?ref_src=twsrc%5Etfw

this ad is making me lose my goddamn mind pic.twitter.com/GXgypRkFOg

Tweet Embed:

//twitter.com/mims/statuses/1200841771019886593?ref_src=twsrc%5Etfw

I really thought Christmas music before Christmas was the worst, then I saw a Peloton ad. pic.twitter.com/GwqwbVe7wH

People are criticizing the ad for many reasons, from its awkward structure to the male character who seems to be suggesting the woman should work out more.

Here’s a breakdown of the ad that has people losing their minds.

People are confused by Peloton’s new holiday ad, which shows a woman taking selfies while riding the bike over the course of a year

4 Bilder Open slideshow