Central Coast Bears CEO Greg Florimo believes the Gold Coast franchise will succeed if the NRL gives the green light to his organisation's bold proposal to partner with the Titans and rebrand the franchise as the Gold Coast Bears.

The NRL is the holder of the Titans' licence but has indicated it has no desire to remain in that position in the long term. Previous league incarnations on the holiday strip - the Chargers, Giants and Seagulls - have all folded as the club struggles to gain a foothold in the competitive Queensland sporting market.

The Central Coast Bears, controversially pipped for the NRL licence that was handed to the Titans in 2007, are one of the budding franchises should the governing body expand beyond 16 teams. To this point, their proposition has been for admission as a stand-alone team, although their strategy has evolved to include the prospect of a partnership with an existing team.

To that end, the Bears are proposing to head office the prospect of relationship that would result in the Titans wearing the famous red and black colours of North Sydney.