MUMBAI: To encourage adoption of cloud technology in India, Oracle on Wednesday unveiled ‘Oracle Cloud at Customer’ in India ahead of Oracle Cloud World Summit in Mumbai. This is the first-of-a-kind service in the country that allows the cloud platform to function right inside customers’ own data centers.According to the company, the service removes the challenges that organizations face when transiting to the cloud platform. This new technology operates on the premises and behind the firewall of the client allowing the chief information officers (CIOs) to move their business critical applications from on-premise data centers to the cloud platform.“While organisations in India are eager to move their enterprise workloads to the public cloud, many have been constrained by business and regulatory requirements. Verticals such as telecommunications, government administration, banking, financial services and insurance (BFSI) are usually tightly controlled by such limits”. Oracle’s senior vice president of Cloud, Shawn Price said in a statement.“With today’s launch, the company addresses these challenges so that organizations across industries can reap the performance, cost and innovation benefits of Oracle Public Cloud and run it wherever they want with Oracle technology, in their own datacenters.“ Price added.According to Shailender Kumar, managing director, Oracle India, companies, especially those bound by the regulatory guidelines can now leverage the cloud and speed up their business transformation. Oracle Cloud at Customer supports control over data, while facilitating data sovereignty and data residency requirements.”Lauding PM Modi’s Digital India initiative, Shawn Price said that Oracle sees enormous opportunity in creating digital services in India. Price added that this is the best time to invest in India as it has the highest percentage of youth under the age of 30 and can lead the world in cloud services in the near future.“Oracle sees India as the number one market in the world because of the influence that Oracle exerts through its partners, evolved cross mobile internet activity and also because more than 25 per cent of India's population is engaged in e-commerce transactions in the last quarter.“ Price said.Shawn Price also mentioned Oracle’s $400 million investment in setting up a technology hub in Bengaluru . The company will also open nine incubation centers to support startups in India.Talking about Startup India, the government programme, Kumar said, “Oracle will dedicate parts of nine development centres to mentor startup companies on technology and direction towards success.”Shailender Kumar highlighted that many customers such as Fiat Automobiles, Hi-Tech Textile Automation, Induslnd Bank, L&T Finance , Safexpres, Sun Edison, Schneider Electric and Toyota Kirloskar Motor have been purchasing more than one Oracle cloud service.Globally, Oracle cloud has shown high rates of adoption by customers, supporting 70 plus million users and more than 34 billion transactions each day, It runs in 19 data centers around the world.