Students are shown various ad spaces available on platforms such as Facebook, Twitter, LinkedIn, and YouTube. For instance: LinkedIn sponsored in-mail and text ads are the best way to advertise to industry professionals, CXO’s and to connect with business owners, while a high impact and high budget campaign with the objective of getting lakhs of impressions would involve spends on YouTube’s Masthead ad space. The media planning course also touches upon publisher based ad spaces such as pop-ups, banner ads on TOI, ScoopWhoop, NDTV times, Money control etc.In addition to this, students are given a run-through of search engine text ads and search engine display network on Google, Yahoo, and Bing. Furthermore, students get an idea of the kind of ads that can be pushed out to mobile users such as SMS, App install ads, in-app banner ads, etc. But the key to successful media planning lies in understanding your audience and how you can reach them, capture their attention and drive your business objectives.Our media planning course seeks to give you just that. For example, a women-oriented fashion brand like KOOVS can find its audience through ads on a MissMalini website or POPxo blogs. The thumb rule to media planning is to divide your budget into various media spends that will give the maximum possible returns.Lastly, the training ends with showing the students an array of innovative ad campaigns that make use of rich media and other media innovations. Successful completion of this course with our Media Planning certification will put you in a position to take up a job in any agency that deals with media planning and buying.