Another industry leading pilot has been run using adbank technology with the most respected thought leader in the advertising industry!

Adweek has been the “CMO bible” for almost 40 years by staying on the cutting edge of advertising. They don’t just see change, they embrace it and help blaze the trail for the rest of the industry.

Blockchain is part of the coming changes in the advertising industry due to its ability to increase transparency in the digital supply chain while reducing the need for costly middlemen. A recently completed pilot using the blockchain-powered Adbank Network hosted a campaign from Flixel Studios, a creative agency that works with companies like Disney and Facebook, on various pages of Adweek.com.

Flixel are the creators of the Apple Design Award Winner Cinemagraph Pro and have created award winning campaigns for some of the biggest brands in the world. The objective of the campaign was to demonstrate transparency and speed of payments using the Adbank Network and the ADB token.

Companies are looking to blockchain to solve some of the digital advertising industry’s biggest sore spots, particularly fraud and excessive markups. With over $51 million a day lost to digital ad fraud and half of every dollar going to ad tech middlemen, the blockchain has no shortage of opportunity to remove wastage in the ecosystem.

“We are excited to be experiencing the way blockchain is providing a new level of accountability and transparency in ad technology. Adbank is delivering on a concept that appeals to the entire marketing ecosystem — and we look forward seeing how the industry will evolve when it’s deployed at scale.”- David Saabye, SVP of Customer Experience @ Adweek

The Adbank development team made the necessary platform adjustments for Flixel’s unique creative that blends video and photo together to create living photos ― the hypnotic new visual medium known as cinemagraphs. Studies have shown that cinemagraphs can increase engagement by up to 50x versus still photos which makes them the best performing visuals for advertisers.

“Blockchain’s value in the broken digital advertising ecosystem is undeniable. Adbank has shown that they get these problems on a fundamental level and has an approach that shows empathy for the challenges faced by both advertisers and publishers. It’s refreshing to finally have data that is trustworthy and transparent.” — Robert Lendvai, Flixel CMO

Adbank recently completed a pilot campaign with the Austrian National Tourism Office on Red Bull Media-owned website Bergwelten.com and is working with select companies that want to see how blockchain can benefit their advertising results.

“Pilots like this are critical to getting valuable feedback that will help us achieve product-market fit as quickly as possible. Both Adweek and Flixel are world class when it comes to their knowledge of advertising; adapting to their needs for this campaign and finding out what’s most important to them has been worth its weight in gold.” — Adbank CMO Angelo Dodaro

Stay tuned for more announcements around pilot programs. Don’t forget to check out the blog for all announcements, including patent & tech updates, as well as our 2019 roadmap.