Healthy communities are those where participants engage in good faith, and with an assumption of good faith for their co-collaborators. It’s not appropriate to attack your own users. Communities are active, in relation to their size and purpose, and where they are not, they are open to ideas and leadership that may make them more active.

Moderators are important to the Reddit ecosystem. In order to have some consistency:

Please describe what your community is, so that all users can find what they are looking for on the site.

Healthy communities have agreed upon clear, concise, and consistent guidelines for participation. These guidelines are flexible enough to allow for some deviation and are updated when needed. Secret Guidelines aren’t fair to your users—transparency is important to the platform.

Healthy communities have moderators who are around to answer questions of their community and engage with the admins.

We love that so many of you want to talk about brands and provide a forum for discussion. Remember to always flag your community as “unofficial” and be clear in your community description that you don’t actually represent that brand.

Please provide an email address for us to contact you. While not always needed, certain security tools may require use of email address so that we can contact you and verify who you are as a moderator of your community.