CHENNAI: All year round, they've been delivering everything from tender coconut to podi idlis, but when Vinayaka Chaturthi came around, the founders of this Chennai-based local delivery start-up decided to add door delivery and pick-up of Ganesh idols to their repertoire.And Oyethere.com founder S Shriram says he is more than overwhelmed with the number of orders for not just the door delivery of the idols but for the pick-up and immersion service as well. "This is the first time we tried a service like this," says Shriram. "Maybe it has to do with the traffic in the city which puts off people from heading to the beach, or maybe the huge crowds that congregate by the beach during the immersion days, or perhaps the fact that this year, Ganesh Chaturthi has coincided with the Velankanni Matha Church Festival, which has caused traffic jams in South Chennai, whatever the reasons, a lot of people are looking for ways to outsource the task of idol immersion ," says Shriram, who adds that he has had more orders for idol pick-up and immersion than idol door delivery. "The pick-up service is free and while it was intended only for those who ordered the eco-friendly idols from us, several other people have requested pick-ups," says Shriram, and adds that several pick-up have come from people who live on Old Mahabalipuram Road , where finding a nearby waterbody for immersion is difficult. "We just pick up the idol and head to the beach and immerse them," he adds.Take Pratibha Krishnakumar for instance. Last year, idol immersion was hassle-free for her because she lived in Kilpauk. So, all she had to do was place her small-sized idol at the foot of a larger idol at a nearby Ganesh temple, and when it was time for immersion, her idol along with all the other ones at the temple, were taken to the sea along with the temple's main idol."This year, we moved to DLF city in Semmancheri and we tried to place our idol at a temple nearby but we were told that it was not allowed. So, several of us kept our idols at home and we were looking for some way to get them immersed. That's when I came across this service," says Krishnakumar, whose idol will be picked up on Sunday.While online outsourcing of idol immersions is one way to go, Chennaiites admit they have other easy way outs too, to avoid the traffic down by the sea.J Venkatraman, family, and flat-mates for instance, immerse their idols in the well in their apartment complex in Kotturpuram . "We just make sure that the idols are made from clay," says Venkatraman. Several other Chennaiites make do with buckets in which they place their clay idols, later using the muddy water for their gardens. A group in Sowcarpet has made their idol out of ice so immersion is simply not a problem.