They are English football’s deepest sleeping giant. No matter how many times Newcastle United stir from their slumber, they always nod off again. Yet, it is that inability to awaken this northern giant, that means they are the only Premier League club worth buying.

Newcastle always seems to be on the cusp of achieving something, but never do. The team has occasionally soared in the Premier League, but generally drifts along on clouds of what might have been.

It is a club of vast, untapped potential, in a football infatuated city, surrounded by an urban centre of more than one million people. It is a passionate, bustling and friendly place, full of people who suspect they will spend their entire lives supporting a team that will never quite live up to expectations.

The challenge of trying to alter that should appeal any ambitious individual looking to invest in a football club.

Newcastle supporters are not unique. In fact, the whole “best fans in the country” tag they have attached to themselves through the years, irritates given there are plenty of clubs who have been harder to support through the years.