Two days out from his inauguration as president, Donald Trump is already working on his reelection bid for 2020, and he’s come up with a great campaign slogan. It's a slogan that continues and elevates the message of his bewilderingly successful 2016 campaign, while hinting at a better immediate future to come: “Keep America Great!”

Trump coined the phrase during an interview with the Washington Post and immediately called for his lawyers to trademark it (with and without the exclamation point, thxvm). There’s just one problem with that line. It’s already in use, as the tagline for 2016 dystopian horror movie The Purge: Election Year.

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Keep America Great #DonaldTrump 2020 campaign slogan is plagiarized from #ThePurge



Par for course. pic.twitter.com/d5lOiIRUzg — RedWhite&Shoe (@USAMINDJOB) January 18, 2017

Kind of adds up, right? If you’re not up to date on this particular big-screen gem, Election Year is the third installment in The Purge series, which centers on a fictional annual event during which all crime is legalized for 12 hours. In the film, a very smart and very experienced blonde female senator (Elizabeth Mitchell) is trying to outlaw the Purge, on the grounds that her political opponents are using it to eliminate the poor and benefit the rich and powerful. Or to “Keep America Great,” if you will.

The Clinton v. Trump parallels are not accidental, and Election Year’s writer James DeMonaco has all but admitted to Entertainment Weekly that the “Keep America Great” tagline was a reference to Trump’s 2016 slogan “Make America Great Again.” So the fact that Trump is now using a tagline that was originally created to satirize Trump is … something. It should be noted that The Purge: Election Year, while not exactly stacked with A-list talent, still has a better cast list than Trump's inauguration.

Emma Dibdin Contributor Emma Dibdin writes about television, movies, and podcasts, with coverage including opinion essays, news posts, episodic reviews and in-depth interviews with creatives.

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