Well folks, prepare to say R.I.P to the term “bae” because mainstream America has officially gotten ahold of it and y’all know how they can run things into the ground. Yesterday, Time decided to explore the meaning of “bae.” Apparently, the piece was inspired by the music video for Pharrell’s latest single, “Come Get It Bae.” An excerpt from the essay reads:

“On Wednesday, Pharrell dropped a video for his new single, “Come Get It Bae,” which may immediately raise some questions, such as “Come get what?” and “What in the world does bae mean, anyway?” The short answer: Though this word was used in the 1500s to refer to sheep sounds, today bae is used as a term of endearment, often referring to your boyfriend or girlfriend. Or perhaps a prospect who might one day hold such a lofty position. Say, for instance, you post a picture of you on a yacht with Beyonce and you just so happen to be Jay-Z. You might give that photo a caption like, “Just another Tuesday with my bae. #surfbort”

After pondering the term’s meaning for a bit longer, the essay concluded with advice on when it’s appropriate to use “bae.”

“A good rule of thumb for now at least: if you would use the words boo or babe in some circumstance, you can probably used bae.”

Of course, in no time, Black Twitter caught wind of the article and the hilarity ensued under #TIMETitles.

https://twitter.com/BrookeObie/statuses/492294279000518656

https://twitter.com/MelechT/statuses/492120164138098690



https://twitter.com/QweenCi/statuses/492298630531776512

Ha!