There are two ways VistaPrint is able to have such low costs

1. Gang-run printing. By running lots of similar styles and size pieces they are able to run efficiently and with little waste thus reducing costs.

2. Selling your information. Vistaprint partners with numerous other business vendors selling your personal information. So, when you purchase business cards and other similar items, VistaPrint will sell your new contact info to them. These businesses pay VistaPrint a fee for each of the leads.

“If you are not paying for it, you’re not the customer; you’re the product being sold.”