We know Kris Jenner can build a brand, but how do you build a Kris Jenner? With just a high school degree to her name, Kris Jenner has become the Mother of Billionaires and the face of memes praising her for being a harder worker than Satan himself . In about a decade, she’s managed to snatch the title of “Employee of the Century” from the ruler of Hell who's held the title for over 6,000 years. And, somehow, that’s a compliment. If not that, it’s a hat tip to her ability to create drama for her family to serve storylines for their show, as well as her ability to make their more heinous behavior disappear.

Take the upcoming season of Keeping Up with the Kardashians, the show’s 16th. When news dropped a few weeks ago that Kris’s daughter Khloe’s estranged baby daddy Tristan Thompson had allegedly cheated on her with Kris’s other daughter Kylie’s best friend Jordyn, the immediate reaction was part instantaneous belief that the known cheater would do such a thing, and part “was this drama entirely concocted by Kris?” Such is the power that Kris has, or at least, has been given to her by an audience well aware of the credit she consistently takes for her family’s empire. Perhaps had the Devil birthed enough offspring to occupy the whole of a Calabasas gated community, he would have had more continued success. Without living, breathing paychecks, the Devil has resigned himself to a life of mundanity, wreaking havoc in our daily lives. And, no, he can’t blame it on old age, since in just two short years Kris Jenner will legally be considered a Senior Citizen in the United States of America.

With zero offense to anyone that’s ever had the desire to get a full and restful night of sleep, you must know that Kris’s desire for a peaceful slumber may be why she’s so successful. “I used to go to bed at night and lay down and put my head on the pillow and think, That day was so satisfying,” Kris has said. “I just got so much joy that I was able to feed my kids and send them to the school they had been going to and be able to get them what they wanted.”

The rise of Kris Jenner is a fascinating one. As she’s designed it, everyone knows the basics: She married OJ Simpson’s future lawyer, Robert Kardashian, when she was young, had four children (Kourtney, Kimberly, Khloe, and Robert Kardashian), cheated on her husband with Khloe’s alleged “real father,” Todd Waterman, divorced Robert, and shortly thereafter married a former Olympian who went by the name of Bruce Jenner at the time. It didn’t take long before the two had Kendall and Kylie Jenner. At this point, Kris and Bruce were simply a blended family, living the life of the moderately elite in the suburbs of Los Angeles. This union for Kris was a gamble. In 1991, she and Bruce had eight kids between them, and Bruce had just $200 in the bank. Before the 2007 premiere of Keeping Up with the Kardashians, Kris was primarily a stay-at-home mom, without the “-ager” attached to the end of it. Though she arguably cut her teeth in the momager game with Bruce, now Caitlyn Jenner.

In Kris’s words: “I told my assistant, Lisa, ‘OK, listen. We have the greatest guy here. [Bruce] really knows his craft. He is really good at what he does, but he doesn’t have anybody doing anything for him. He doesn’t have a lot going on. He has $200 in the bank. What are we going to do?’ Because the kids have to eat. We have to get it together.”