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Molson Coors Brewing Co. expects to “secure a meaningful share” of the cannabis-infused beverage market when edibles are legalized in Canada, the company’s CEO said.

“We will be in a ready-to-go position and, you know, one of the first on the playing field as the market opens up,” said Mark R. Hunter in a conference call with analysts after the company released its third-quarter earnings report Wednesday.

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Recreational cannabis products such as dried flower and pre-rolled joints became available for legal purchase in Canada on Oct. 17, but edibles won’t be legalized until next year.

Estimates suggest the cannabis market could be valued somewhere between $7 billion and $10 billion, he said, with about 20 to 30 per cent of that coming from cannabis-infused, non-alcoholic beverages.