On the third episode of ‘Forward Progress’, host Gord Randall speaks with Jonathan Becher, co-president of the San Jose Sharks, about how Silicon Valley’s hockey team is using tech to enhance the fan experience, how the Sharks are cultivating a fanbase in one of America’s most crowded sports markets, and the viral sensation that is Gritty.

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Show Notes:

The role of the president of an NHL team [3:06]

The popularity of Gritty and SJ Sharkie [4:00]

On the early success of the Vegas Golden Knights [5:20]

On the power of data in an NHL front office [7:22]

On whether or not a president needs to be a fan first [10:25]

On Silicon Valley’s views of the sports and entertainment industry [13:02]

Geofencing and innovations in fan engagement [17:02]

Hockey is for everybody and encouraging fans to express their identities [18:45]

How teams can use technology appropriately and effectively [22:04]

On why you need a strategy and not a social media strategy [24:15]

Bringing in the corporate audience while keeping hockey accessible [30:15]

Why regular seat turnover is actually a positive [30:15]

The addition of Erik Karlsson and the buzz around the San Jose Sharks [33:15]

Creating a fan experience that delivers both sports and entertainment [37:12]

New twists on traditional in-stadium experiences [40:15]

On making incremental changes to the SAP Center [41:04]

On competing for attention in a crowded sports landscape [46:38]

Notable Mentions:

Erik Karlsson | Hasso Plattner | Golden State Warriors | Joe Pavelski

Additional reading: