"We want more AMG models!"

That's the feedback from current Mercedes-Benz customers, according to Dr. Dieter Zetsche, the brand's global chief. His comment comes in response to a question on whether the company is currently directing more R&D budget towards autonomous driving cars or pure electric cars.

"People are not telling us, 'why don't you have an electric car?'," Zetsche says. "Rather, they are telling us why can't you deliver more AMG vehicles!"

But, despite the customer focus on performance, Mercedes-Benz is directing more money toward pure electric than autonomous technology at the moment.

"Electric drivetrains takes up a lot more than autonomous driving in terms of our R&D budget," Dr. Zetsche says. "It is important for us to be perceived as the technological leader, we can’t always be that but we should always try to.