2013 series' episodes follow different characters

Sentai Filmworks announced on Thursday that it has licensed the Hayate the Combat Butler: Cuties (Hayate no Gotoku! Cuties) television anime. The company plans to release the series digitally and on home video.

Sentai Filmworks describes the story:

It's never easy to be a gentleman's gentleman, but working for a girl who's not only not a gentleman but also a lightning rod for trouble (and not always particularly ladylike either) is a job that few butlers could handle. For Hayate Ayasaki, however, fighting off teenage heiress Nagi Sanzenin's would-be kidnappers is as much a part of butlering as serving the tea. Nor is that the only dangerous activity that Hayate's bound to be asked to perform during the course of the average day. Need to nurse everyone through an illness? Then that's part of Hayate's job description. Got an embarrassing video that has to be retrieved before it hits the internet or need help returning stolen money? Hayate's your manservant! However, as competent as Hayate may seem, there's one thing he's not particularly good at: noticing when pretty girls are attracted to him. But that won't stop the young ladies from trying to catch his eye, even as the art of domestic service becomes inexplicably intertwined with the martial arts! Hayate will sure have his hands full in the always-over-the-top romantic comedy that is Hayate the Combat Butler: Cuties !

Masashi Kudo returned from Hayate the Combat Butler: Can't Take My Eyes Off You to direct the anime at Manglobe, and he also handled the character designs. Yooichi Uedatook on the role of series director, while Rie Koshika was in charge of the scripts.

Shizuka Itou, who also plays Hinagiku Katsura in the series, sang the anime's opening theme song "Haru ULALA ♡ LOVE yo Koi!!!" Each episode of the love-comedy anime follows different characters and a different "route." The ending theme song changes in each episode as well. The cast from previous seasons also returned.