After the success of 1999’s The Blair Witch Project, the horror market was flooded with found footage echoes of that pioneer work that diluted its legacy. Titles like [Rec.], Willow Creek, Paranormal Activity, and straight-to-DVD dreck too bland to even be named exhausted the possibilities of how the found footage gimmick could be kept fresh on the horror landscape despite the limitations of its form. There’s still an occasional success that follows a traditional found footage formula (The Visit & Creep both immediately come to mind), but for the most part that subgenre still feels oddly faithful to the roadmap laid out by Blair Witch almost two decades ago. For me, the most exciting developments in found footage gimmickry have been the instances where movies leave behind the handheld camcorders of Blair Witch entirely and switch up the technology of the devices used to record their horrors. Our current Movie of the Month, Unfriended, is my go-to example of how updates in technology can keep this genre alive. Framed entirely within the POV of a laptop screen during a deadly Skype conversation, Unfriended offers a new, novel perspective on found footage storytelling. It recaptures the “It could happen to you” verisimilitude of Blair Witch’s camcorder format without merely repeating the trick. The subsequent shift to smartphone POV (via Snapchat) in Sickhouse wasn’t quite as memorable, but at least offers hope that future technology jumps can keep this genre fresh. We can’t continue to produce carbon copies of The Blair Witch Project and expect them to remain effective. Its modes of “documentation” no longer reflect the way we film our lives, in supernatural thrillers or otherwise.

I believe Unfriended is the best technology jump I’ve seen among Blair Witch descendants, but it wasn’t the first. A year before Unfriended hit wide release, a much smaller indie horror titled Afflicted offered its own Blair Witch technology advancement in what could (reductively) be described as GoPro Horror. Written, directed by, and starring Derek Lee & Chris Prowse (who use their own names & old photographs in the film), Afflicted adapts vampire transformation horror to the format of a reality show-style travelogue. Two American buddies take a break from their daily drudgery as an I.T. bro (who’s suffering an aneurysm-causing brain disorder) & a low-level documentarian (who just wants to shake his bestie out of his medically-induced rut) to backpack through Europe in search for excitement, experience, adventure, and distraction. They document their every waking moment on a shared “video travel blog” titled Ends of the Earth. Things take a bad turn when the aneurysm-suffering tech bro engages in a one night stand hookup with a French girl and is unwittingly turned into a vampire. The bubbly self-promo energy of the reality show travelogue then slips away as the focus shifts to documenting the supernatural changes in his body, which range from the ailments & abilities of a superhero to those of a bloodthirsty monster. By the end of the film he’s a fully feral Nosferatu, wreaking havoc in the streets of Paris with wild abandon. Afflicted is an exciting balance of dirt cheap, accessible technology (most notably in its use of GoPro footage) and large scale CGI horror spectacle. The tension between those two aesthetics pumps fresh blood into the veins of two over-drained horror subgenres (the found footage horror & the vampire myth) while still maintain the feeling of two normal buds making a no-budget indie together. As the technology of its camera equipment becomes more obsolete, it might stand a chance as surviving as an essential cultural document, just as Unfriended captures what life online feels like in the 2010s (except maybe with less vampirism & ghost murders, respectively).

As much as I remain impressed with Afflicted’s use of new technology to revitalize the found footage gimmick, I do have to admit that its basic accomplishment have become less novel over time. Spring offered a much better version of the supernatural European vacation from Hell narrative (sans the found footage device). They’re Watching (although total garbage) was more fully invested in the reality show turned found footage horror format (which still has more room to be fully explored). Most importantly, though, Unfriended’s commitment to framing its entire story through a single Skype session has since made Afflicted’s only occasional use of GoPros seem a little half-assed in retrospect. At this year’s New Orleans Film Fest I saw a darkly funny, merciless drama titled Damascene that proved it’s possible to film an entire movie on GoPros without it inherently feeling like a Hardcore Henry-style first person shooter. Afflicted mostly saves its GoPro sequences for its final, action-packed stretch as our vampiric antihero is being chased by Interpol for his crimes against innocent Parisians. Most of the movie is seemingly filmed on handheld digital camcorders, which makes it more a direct Blair Witch descendant than the much more fully committed Unfriended. Still, an intense focus is placed on the technology behind the documentation, even including a scene where all of the documentarian’s gear is laid out & cataloged on a hotel room bed (chest-mounts, GoPros, zoom lenses, etc.). The movie also finds the technological novelty in its attention to the two buddies’ travel blog, especially in how they crowdsource information through the comment sections. Afflicted may be slipping in my estimation in how its GoPro horror gimmick is used to revitalize the found footage format, but it’s still endlessly impressive in how it punches above its weight by playing with the latest available technological tools.

Although Afflicted is not as fully committed to its employment of GoPro technology to revitalize found footage horror as Unfriended was with Skype or Sickhouse was with Snapchat, it’s still worthy as an early signifier that the genre will only survive & remain fresh if it’s allowed to keep up with the technology of its time. I’m not convinced that Afflicted would have been half as interesting as a vampire transformation narrative or as a found footage horror piece without its GoPro technology & travel blog documentation providing modern online culture texture to its basic aesthetic. Just a year later, Unfriended did the same for the traditional ghost story within a found footage context, although admittedly with a fuller, better-realized commitment to its gimmick. It’s unclear what the next technology jump is for the found footage genre (although it’s likely a return to the Sickhouse smartphone gimmick is likely what’s next for Unfriended 2, at least), but the further the genre moves away from the handheld camcorders of The Blair Witch Project the better. There’s no reason for the genre to remain stuck in the technology of 1999 and the more it makes an effort to keep up with the gear available to its characters in the era they’re terrorized onscreen, the more effective it will remain as a mode of true-to-life horror & a cultural document.

For more on October’s Movie of the Month, the laptop-framed found footage horror Unfriended, check out our Swampchat discussion of the film, our look at how its committment to its gimmick distinguishes it from its German knockoff Friend Request (2017), and last week’s discussion of our hopes for it just-announced sequel.

-Brandon Ledet