Over the course of the Tour de France, Australians will be staying up late to watch the awesome athleticism of the cyclists taking on one of sport's toughest assignments. I love the scenery and the thrill of those back-breaking slogs, but who really needs the 'podium girls'?

But they’ll be there – the beautiful young women in matching uniforms who "assist" the jersey winners on the podium and top off their win with an innocent kiss on the cheek.

The 2013 Tour de France winner Chris Froome on the podium, flanked by the usual podium girls. Credit:Reuters

Tradition has long dictated that a beautiful young woman is on hand to ''assist'' the stage winners and offer them a kiss on the cheek. Indeed, the role is considered such an honour in France that more than 500 women apply for the coveted positions at the Tour de France every year. The role brings travel and a boost for a wannabe model.