GameSpy: How big of a chunk of your business right now is PC gaming?

Fred Wester:

Magicka: the little game that could...sell 1.3 million copies.

GameSpy:

Would you ever put games on EA’s Origin?

Fred Wester:

GameSpy:

What did Magicka’s success teach you about PC gaming, as opposed to other platforms?

"I think it shows that if you make a game that people just want to play, you will sell units."

Fred Wester:

GameSpy:

How many copies would you have been happy with?

Fred Wester:

Not many companies would make a game like Gettysburg: Armored Warfare

GameSpy:

Is this the new Paradox, a publisher that publishes all sorts of games and not just strategy?

Fred Wester:

GameSpy:

What’s keeping you on PC primarily, when many other publishers have skewed toward the large console audience?

"We can basically make whatever game we wanna do and then publish it."

Fred Wester:

GameSpy:

Why is Paradox still so anti-DRM in a time when most publishers seem to be clamping down?

Fred Wester:

"If you take something like Sony’s DRM, SecuROM -- it’s

a waste of money... And I know this for a fact."

GameSpy:

So why do they do it?

Fred Wester:

For a reasonable fee, Magicka: The Other Side of the Coin adds vampirism to your game..

GameSpy:

What makes a good piece of DLC for a Paradox game?

Fred Wester:

GameSpy:

There’s a big anti-DLC contingent in PC gaming that says “We don’t want a game chopped up so we can buy it in pieces, we want to buy the whole game!” What do you say to those guys to reassure them that they’re going to get a full game when they buy from Paradox?

Fred Wester:

"Adding things over time, I see as a great win for both publishers and developers and customers."

GameSpy:

You’re getting into free-to-play with Salem. Do you see that as a big future for Paradox, or are you going to stick with selling games?

Fred Wester:

"Free-to-play and the retail model are basically somewhat the same thing: you’re delivering a good game to the customers."

War of the Roses ain't for pansies.

GameSpy:

War of the Roses is your biggest game ever. What inspired you to make that leap of faith into bigger-budget games?

Fred Wester:

GameSpy:

And your experience with Mount and Blade suggests that the audience is out there?

"It’s you I’m fighting. You and me, sword and shield. There’s a romantic touch to that if you ask me."

Fred Wester:

GameSpy: Thanks for your time!