Gamb

Gambio, was founded in 2005, and it is the German market leader for e-commerce software. There are more than 25,000 active merchants, using Gambio. All store revenue, is around 2.7 billion US dollars. Centralization of commerce, is threatening online anf offline merchants alike. Gambio, believes that merchants, need to be empowered in order to provide the best products and services to consumers.

The company, is introducing GAMB, the Global Alliance of Merchants on the Blockchain. GAMB is powering the decetralized marketplace of the future, governed by smart contracts, with no decision making unit, other than the market owners, themselves. Only the token holders, will define rules and regulations, by programming smart contracts, guaranteeing transparency, trust, and sustainability.

The governance structure, of the marketplace, comprises of a three party model. The first, is the merchant alliance, the second is the council, and the third, is the merchant alliance service provider (Gambio services AG). The merchant alliance, has two responsibilities. The one, is appointing temporary members of the council, and the second, is submitting proposals and participation in voting, for the future marketplace development. The council, is comprised, of key stakeholders, who are responsible, for the maintenance, and the future developments of the marketplace. The service provider, supports the service, and execute the decisions taken.

Each merchant, regardless of the e-commerce software he uses, can become a member of the alliance, by buying GMB tokens. Each member, can propose topics for voting. When a proposal is introduced, a minimum amount of tokens, must be deposited. There is a forum, where members can discuss proposals, without the need for a deposit. Each member has voting rights, proportional to the amount of tokens, he holds.