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In the 2013 romantic comedy The F-Word, Daniel Radcliffe (you know him best as Harry Potter) plays Wallace, a Toronto man of the ur-Toronto type. He wears messenger bags. He owns sweaters. He has subway station buttons — King and Spadina — pinned to his pea coat.

Those buttons exist in real life. They’re the popular product of a small, though influential Toronto magazine called Spacing.

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Since launching the line 10 years ago, Spacing’s editors say they have sold 500,000 subway buttons. (Former mayor David Miller used to wear his around regularly.) In fact, if you stacked every subway button Spacing ever sold, one on top of the other, you’d end up with a pile nearly as high as seven CN Towers, according to Spacing’s retail director Michael Bulko.

It’s no surprise then, that an entire wall of Spacing’s new standalone retail store on Richmond Street, just west of the entertainment district, is dedicated to subway buttons and magnets. There’s one of each for every station, even Bessarion, a stop on the Sheppard line that almost nobody uses.