When Lucy Myatt's dream comic shop hit hard times, she turned to video platform YouTube and found more customers by vlogging. But unexpected attention took a heavy personal toll on her.

She runs Level Up, a "geek's paradise" selling comics and retro computer games, in Liverpool's Quiggins mall for independent shops.

Video journalist Dougal Shaw went to meet her there.

This video is part of a series from the BBC Business Unit called My Shop. The series focuses on distinctive, independent shops and is filmed on a smartphone. To suggest a shop email us. For the latest updates about the series follow video journalist Dougal Shaw on Twitter or Facebook.