The struggling Canadian smartphone maker BlackBerry made a sharp detour from its history on Tuesday when it announced it was discontinuing the last phone to have the traditional version of the company’s iconic physical keyboard and trackpad.

“Sometimes it can be very tough to let go,” Ralph Pini, BlackBerry’s chief operating officer and general manager for devices, wrote in a corporate blog post announcing the end of the BlackBerry Classic. “For BlackBerry, and more importantly for our customers, the hardest part in letting go is accepting that change makes way for new and better experiences.”

The Classic was introduced in late 2014 by BlackBerry to win back users who prefer plastic keys and trackpads to the touch screens that dominate the operation of its newer models, even ones with keyboards.

Because the company does not break out sales of individual models, it is impossible to judge the Classic’s reception. But BlackBerry’s phone business is generally unprofitable and declining.