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The boss of a bespoke sex doll company has called on the Government to make them available on the NHS.

Jade Stanley is in line for a major business award after medics backed the help her products have given those tortured by anxiety and loneliness.

And she wants the health service to use her £5,000 a time creations to help those who feel trapped and isolated. Psychiatrists, she points out, have endorsed the therapeutic qualities of her X-rated plastic range.

The Bromsgrove businesswoman says she also provides an outlet for those engulfed in grief as her “bereavement doll” service provides widowers with synthetic copies of their dead partners.

(Image: Birmingham Mail)

The boss of SexDollOfficial will, on November 21, discover if her unique business model has earned her the title Entrepreneur of the Year in the annual English Women’s Awards.

The glitzy ceremony takes place at the Holiday Inn, near Birmingham Airport.

It is testimony to the huge growth in a customised doll company launched only 18 months ago. Jade now has a global client base, including orders from countries where sex dolls are banned, such as Saudi Arabia and Abu Dhabi. Just last week, one man purchased seven dolls for an eye-watering £35,000.

(Image: Birmingham Mail)

Surprisingly, Jade, aged 36, says only a very small percentage of the dolls sold to help anxiety issues are used for the “designated purpose”.

Most buyers simply want a companion around the house.

“Loneliness is a massive issue in this country,” she says.

“If my dolls bring comfort and help, why shouldn’t they be used by the medical profession?

“With the customised dolls, clients are, more often than not, not interested in the sexual purpose. Let’s just say I know that by the specifications they ask – or don’t ask – for.

“What they want is very, very different from the public’s perception of a porn star. They want an image of someone they’d like to spend time with.”

Jade strenuously denies claims that her dolls further isolate individuals from the outside world and hinder contact with real people, therefore cranking up loneliness.

“Don’t lay that at my door,” she says.

“That’s already out there, we are past that. Modern technology – mobile phones, tablets – has caused the issue.

"That is where loneliness comes from.

“I was lucky to have a childhood devoid of devices. Now it has become a closeted universe where loneliness is enhanced. Years ago, you had to pick up the phone to speak to someone. I’m helping to fix the problem.”

(Image: Birmingham Mail)

Jade’s “products” are a very long way from the vinyl, blow-up butt of adult humour. Crafted in a Chinese laboratory, they are uncannily life-like.

And the mannequins are set to get even more authentic. “AI (Artificial Intelligence) dolls, that’s something I’m introducing slowly,” she reveals.

“They are out there, but there’s still a lot of research to be done.”

Frankly, the concept sounds like the script from a sci-fi movie. But with the current crop of customised models, clients provide the specifics and, like a besoke tailor, Jade turns their dreams into a reality. Those specifics, she admits, can range from odd to downright bizarre.

“Horns on their head, spikes on their back, even a Medusa doll with snakes for hair,” Jade says.

“It’s certainly different. Sometimes even I open an email and go ‘Wow!’.

“I build a relationship with customers, often not over the phone, but I do build a relationship. Mine is definitely a service industry.”

The business plan has been considerably tweaked since Jade launched SexDollOfficial. Back then, her pioneering rental service sparked national headlines after the Sunday Mercury’s story.

That is no longer part of the expansive package. Quite simply, it is much cheaper, in the long run, to purchase a plastic partner outright. Jade, who cut her teeth in the tanning salon, is an unlikely torchbearer for a very adult industry.

(Image: Birmingham Mail)

The married mum-of-four simply saw a gap in a very lucrative market and ran with it. America and Canada have proved very rewarding hunting grounds, and the customer base is swelling, month in, month out. That customer base does not solely comprise of men: there are dolls for women, too.

“Ten per cent of my customers are women,” says Jade. “Women are becoming a little bit braver. They want a doll to share with their partner.

“My husband is very supportive, and ours is a very, very tight family. When I say what I do, some people are shocked, but the majority go ‘Good on you!’. All I’m doing is providing a service.”

For Jade, being added to the shortlist of the awards is the ultimate seal of approval. “I feel very privileged to be part of the awards,” she admits.

“I didn’t even know I’d been nominated. I do feel like I’m pioneering – and I know that’s a big word. I am a woman in a man’s world and I’m succeeding.”

(Image: Birmingham Mail)

Jade Stanley discusses her unusual brand with remarkable candour, the deliveries peppered with business jargon. At times, it is as if she is peddling her risqué wares on hit BBC show Dragons Den.

“I’m very entrepreneurial, I have a business mind,” she says.

“I was reading an article and it pricked my imagination.

“Boundaries are being pushed, people are becoming far more experimental. The climate is ripe.

“It’s just business. I wouldn’t introduce a doll into my own life – it’s not my bag. But I know there are people who do, and they are from all walks of life.

“I’m aware some may raise their eyebrows, but I don’t care. Nobody else is putting food on my table.”