Those who purchased $40 group sales tickets will be assigned a time to purchase up to four 22-ounce bottles — at $20 — of the brew. Once in line, they will receive a Golden Ticket to see if they won the chance to purchase additional blends of Dark Lord, which can include flavors of chili pepper, bourbon or cognac. While those who purchased the $30 general admission tickets won't be able purchase bottles of Dark Lord, the distinctive brew will be available on tap alongside a variety of Three Floyds beers and guest beers.