Stephen Colbert pulled apart Kendall Jenner’s now-scrapped Pepsi protest ad on Wednesday, but not before finding something positive to say about it.

“We have a deeply divided nation,” the “Late Show” host said. “But today, it seems that everyone has come together to join the protest against the new protest ad from Pepsi.”

So congratulations, Pepsi, for bringing the country together. Kinda.

Tonight: Stephen wades into the uproar around Pepsi's "protest" ad, and finds there may be a hidden message. #LSSC pic.twitter.com/PCm2q6VijU — The Late Show (@colbertlateshow) April 6, 2017

Colbert didn’t hold back, however, when he talked viewers through the controversial commercial — scene by cringeworthy scene.

He joked how a protest for “Attractive Lives Matter” must have “caused all of America’s hot extras to take to the streets,” before blasting the part where someone holds up a sign that says “Join the Conversation.”

“That’s the most corporate message of all time,” Colbert said. “They may as well be holding signs that say ‘We Are All The Core Demographic.’”