Sparkly cupcakes and glitter lattes have had their moments to shine, and now food-grade glitter products have finally infiltrated the traditionally male-dominated world of craft beer. Due to prohibitively difficult nature of cleaning glitter out of brewing equipment, glitter beer may not be the next big mainstream trend, but it’s definitely gaining popularity. Breweries like Ska Brewing in Durango, Colorado; Three Weavers Brewing Company in Inglewood, California; and Bold Missy Brewery in Charlotte, North Carolina are just a few of the rising number of brewhouses who have released glitter-filled elixirs .

Who doesn’t love glitter? It’s nearly impossible to get out of your cleavage after a night on the town, but it’s festive as hell. And now thanks to edible glitter, your digestive system can be as sparkly as your 1990s eyeshadow palette.

“I’ve done a few glitter beers and I’m absolutely smitten with them,” says Erica DeAnda, head brewer at Minocqua Brewing Company in Minocqua, Wisconsin. “I think they are fun and bring a new level of uniqueness to a beer.”

“What better way to honor her legacy than with glitter?” asked Smith. It’s not her first attempt at sparkly suds; she’d previously added glitter to kegs right before serving them to minimize the flakes settling at the bottom. (Because of this, as well as the fact that glitter eventually dissolves and it’s nearly impossible to fully purge from a brewing system, glitter is generally added to beers in individual kegs rather than to the tank during the brewing process.)

Cat Wiest, former head brewer at Santa Cruz’s Seabright Brewery, shares the enthusiasm for glittery mixtures: “My favorite color is sparkle,” she admits before enthusiastically describing the several glitter beers she’s made over the course of her brewing career. She already has four under her belt—some of which got national attention—and is already working on plans for her next one.

None of them can claim to be the first to brew a glitter beer. DeAnda, Wiest, and Smith all credit Three Weavers brewmaster Alex Nowell’s glittery IPA (Mel’s Sparkle Pony) as the inspiration for their own glittery iterations. Each one describes their giddiness at first sparkly sip, as well as Nowell’s willingness to divulge her technique to anyone interested in trying to make it themselves.