But just 30 years ago, the category was practically left for dead, as consumers moved towards lighter spirits like vodka and rum. Enter today's millennial consumer who is now looking for more flavor in their spirits choices and is being shepherded toward bourbon by bartenders rediscovering classics like the Manhattan or Old Fashioned.

Read More10 things you didn't know about Kentucky and bourbon

Dating back more than 100 years, Wild Turkey is one of the oldest, most illustrious brands in Gruppo Campari's expansive spirits portfolio. Purchased in 2009, the company is focused on the iconic brand and famed distillery on Wild Turkey Hill in Lawrenceburg, Ky.

Here are three things we're doing at Wild Turkey to capitalize on the bourbon boom:

1. Investment in Wild Turkey Hill and the Kentucky Bourbon Trail. Gruppo Campari's financial commitments to Wild Turkey since it was purchased in 2009 for $575 million has surpassed $100 million, including a $50 million distillery expansion that more than doubled the plant's production capabilities; a $43 million packaging facility; and multiple new barrel warehouses. Plus, Wild Turkey recently unveiled a new multimillion-dollar visitor's center to capitalize on the expected increase in visitors. The Lexington Herald-Leader described the 9,140-square-foot space, which overlooks the Kentucky River, as a "cathedral to bourbon." Last year, we had 62,000 visitors and expect 80,000 to visit the new center this year. This represents only a portion of those who tour the Kentucky Bourbon Trail, a multi-distillery experience created by the Kentucky Distillers' Association that's an important economic traffic driver for our area.