There are two Donald Trumps.

There's the celebrity businessman, the real-estate mogul who built his cherished brand - Trump Tower, Trump golf resorts, Trump this, Trump that, Trump the other thing - and then there's thee Donald Trump who somehow, against all odds, all reason, got himself elected president of the United States.

While the Trump who is president and politician has been becoming increasingly toxic to more and more people outside his hardcore group of supporters, one wondered if the impact on Trump the businessman could perhaps remain another story. After all, he'd failed to divest himself from his business interests, so there was the chance that he might be able to continue to rake in the big bucks even as his political stock fell and fell further still.

Well, up to a point, perhaps. Unless the pair of Trumps begin to coalesce.

When the White House announced that the president would be skipping the annual Kennedy Center awards gala later this year, the stated reason was as follows:

"The president and first lady have decided not to participate in this year's activities to allow the honorees to celebrate without any political distraction."

Well, that's one way to put it. Another way:

Our nation's 45th president is so widely disliked that his mere presence would almost certainly ruin what was supposed to be a celebration of artistic achievement.

In the 40-year history of the Kennedy Center ceremonies, presidents have missed out on the gala only three times prior. Jimmy Carter took a pass in 1979 because of the Iran hostage crisis. Ten years later, George H.W. Bush was at a summit in Malta with Mikhail S. Gorbachev, then general secretary of the Communist Party of the Soviet Union. Bill Clinton missed the proceedings in 1994 as he traveled to a conference in Budapest.

Legitimate reasons all.

None missed the event because he was just considered too horrible to be on the scene.

As the Kennedy Center honors events aren't on tap until December, there's the very real chance that things for The Donald could be even worse by then. Perhaps, one might suggest, he could get away from the whole thing and make a trip to Mar-a-Lago, his Florida golf resort. But it might be awfully lonely down there. At the time of writing, fully 20 charities that had scheduled big events have backed out. Why? Because they don't want their names associated with Trump.

Put another way: Trump the toxic president is beginning to damage Trump the entrepreneur. The two Donald Trumps are merging, and together they are stinking up the joint. No matter whether they are in Washington or in Florida. Or anywhere else, quite likely.

The toxic Trump presidency is tarnishing the once-glitzy Trump brand. If things continue this way, how long will it be before not only the Trump presidency, but also the Trump business empire, lie in ruins?