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KFC has just launched a totally-vegan chicken Imposter burger , while Greggs have their famous meat-free sausage roll, and even Burger King are beginning to experiment with a new plant-based burger that 'bleeds' like real meat.

So one American fast food chain decided to turn the table on vegan foods that look like meat, by making meat look like a vegetable.

Introducing the world's first 'Marrot', a vegetable made solely out of meat, that has been created by US sandwich giant Arby's.

(Image: Arby's)

The chain hopes that its unique invention will start a new trend of so-called ‘megetables’ - essentially food that looks like a vegetable but actually contains beef, chicken, turkey, pork or any other meats.

In a video tutorial of how to construct the Marrot found by the Daily Mail, turkey is cut then shaped into the traditional carrot shape with a tied muslin cloth, before being rolled in carrot marinade, and topped with parsley.

(Image: Arby's)

Talking about their marrot, the brand says ‘If they can make meat from veggies (and other stuff) we can make veggies from meat.’

And while it certainly doesn't contain any beta-carotene, the 'Marrot' isn't totally void of nutrients, boasting a huge 30 grams of protein and 70% of the recommended daily amount of vitamin A.

(Image: Arby's)

While the carrot isn't actually on sale in Arby's restaurants, the food chain still has plenty of other meaty menu items on offer, being famous for its multi-layer meat sandwiches that include the likes of venison, elk and duck.

Talking to Insider, the chef behind the psuedo veg said that ‘Creating the Marrot was really about staying true to our brand more than anything else.

(Image: Arby's)

‘We really focus on how to connect with our customers and how to bring the best thing to the table.’ Insider reported that the meal had a ‘sweet maple taste with earthy, herb-filled undertones.’

Despite the controversy, the vegan market is still booming, with sales of plant-based food in the US up by 8.1% during the past year, topping $3.1 billion (£2.4m).

You can get beetroot burgers from Waitrose for £2.31, fake chicken pieces from Tesco for £1.75 and completely meat-free burgers from Beyond Meat at Tesco for £5.50.