London (CNN Business) One of China's biggest tech companies is launching a new smartphone line that is designed by art majors and aimed at young shoppers.

Xiaomi announced the Mi CC smartphone series — which CEO Lei Jun referred to as a "trendy mobile phone for young people" — on Friday. The CC stands for "camera + camera," a reference to a dual camera system.

Samsung SSNLF Apple AAPL Mi is one of several brands owned by Xiaomi, currently the world's fourth largest smartphone seller behind, Huawei and

The company also makes a range of products including home appliances and smart TVs.

The new Mi CC smartphones are "designed to be a flagship for photography and selfies with both front and back cameras," Xiaomi said in a statement. The phones will use a photo algorithm developed in partnership with viral selfie app Meitu