A Canadian company has introduced a new service that lets singles delegate their online dating to a representative who manages their profile and exchanges messages under their name.

Done For You Dating combines the extensive selection of singles on the Internet with the convenience of a personal matchmaker. Unlike traditional matchmaking services, which match clients within an internal database, Done For You Dating scouts millions of single women and men on the Internet for their clients' perfect partner.

"Online dating is like searching for buried treasure," says Luke Chao, founder of Done For You Dating. "The treasure is there, but it takes an incredible amount of digging before you find it. And most busy professionals don't have that much time or emotional energy to spare."

Dating representatives at the company are selected to be socially savvy, skilled writers who are knowledgeable about popular culture. They receive specific training in online dating and personal branding.

"We promote the client's best qualities," says Sue Bedford, a representative at Done For You Dating. "It's already a borderline immoral service, so we go the extra mile to represent clients fairly, accurately and factually."

Company founder Luke Chao is the managing director of The Morpheus Clinic for Hypnosis, where he first started helping men overcome problems interacting with women. He is the ghostwriter of several books, including Sydnee Steele's Seducing Your Woman, published by BurmanBooks.