It isn’t often that we see a huge device manufacturer rip off a competitor. Sure, we’ve seen iPhone copies in the past, but this one comes from the third largest handset maker in the world, Lenovo. Today, the company released the Lenovo S90 “Sisley”, a 5-inch phone with a Super AMOLED 720p screen, a thickness of only 6.9mm, and an incredible amount of inspiration from the most recent flagship by Apple.

Putting comparisons aside, the S90 is a seemingly good device. It offers a quad-core Qualcomm processor, 1GB of RAM, 2,300mAh battery, a 13MP rear-facing camera, an 8MP front-facing camera, and ships with Android 4.4.4 KitKat. This one is available exclusively in China (for now, anyway), and retails for 1,999 RMB, or around $330 US dollars. The cheap price and decent specifications aren’t the only reasons this phone is making headlines, though.

With the launch of this device, Lenovo basically has ripped off Apple. It’s odd to see them, being the huge device manufacturer that they are, take so much “inspiration” from another company. The way the S90 is presented on the website and in the official images is proof enough. Here, take a look:

Nearly identical wallpaper: check. Same reflection, color, and angle: check. While not nearly as identical, here is another comparison image below:

It’s easy to see that Lenovo has taken another company’s idea and copied it. But what we’re wondering is, why? Why does Lenovo, a company that doesn’t need to do anything of the sort and has an established reputation, stoop to this level? Come on, Lenovo. You’re better than that. Still, we suppose there is a market for such a device in China.

What are your thoughts on the S90? Though this is a China-only phone for now, is it still a big deal? Or do you feel there are enough differences to set this apart from Apple’s design language? Let us know what you think in the comments.

Update: More photos illustrating how similar this phone really is to the iPhone. Whether that’s a good or bad thing is up to you.