Demand for coffee is at an all-time high as consumption of the beverage went up exponentially in the past decade.

One of the main reasons for the steady growth in coffee consumption is the affinity younger generations are developing for coffee. People, in general, are starting to drink the caffeinated brew way earlier in their lives.

Millennials born after 1995 started to drink coffee at an average of 14.7 years old, according to Bloomberg, while millennials born closer to 1982, began to enjoy the java at around 17.1 years.

Millennials account for roughly 44 percent of U.S. coffee demand, reports Datassential, and they are making up for reduced consumption among older consumer demographics.

In the last 8 years, daily consumption for adults ages 25 to 39 went from 51 percent to 60 percent. For adults ages 60 and older, daily consumption dropped from 76 percent to 64 percent.

The appetite for the coffee bean is outpacing availability.

Demand “has been running well above expectations, thereby tightening coffee markets significantly,” Harish Sundaresh, a portfolio manager and commodities analyst in Boston, told Bloomberg.

Brazil, the biggest producer and exporter of coffee, experienced a drought in recent months. This dry spell, along with increased consumption, is causing prices for the arabica bean variety to increase. Investors are predicting prices to continue rising, according to Bloomberg, as arabica coffee surged 6 percent to $1.655 a pound last week on the Intercontinental Exchange (ICE) Futures U.S.

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