By its very nature, a list like this is fairly subjective. What does “best fonts” actually mean? To get that answer, we started by analyzing sales figures for 2017. We included several font families primarily because they were a hit with customers...these are great looking families that also sold very well on our site. Other families were added to this list not because they necessarily sold as well, but because they were the epitome of what a typeface could be: gorgeous and painstakingly crafted by skilled designers.