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A group of donors has pledged $10 million to match contributions to a UW-Madison scholarship program aimed at low-income and minority students.

The Chancellor’s Scholarship Program pays for tuition, fees and up to $800 worth of textbooks for 255 UW-Madison undergraduates.

Anonymous donors have committed up to $10 million to match contributions that endow new scholarships for the program. Since the start of this year, university officials said, other donors have given $850,000 to be matched.

The Chancellor’s Scholarship Program was started in 1984 to give scholarships to black, Latino, Native American or Southeast-Asian students, as well as those from low-income backgrounds. “This gift is not only an investment in these students, but in the entire campus,” Chancellor Rebecca Blank said in a statement announcing the donation.

UW-Madison is in the middle of a campaign to raise $3.2 billion for several initiatives, including need- and merit-based scholarships, by 2020.

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