At the North American International Auto Show, Chevy just took the sheet off of its all-new, all-electric concept named Bolt. Onstage, GM CEO Mary Barra called the concept a crossover, but anyone looking on knows exactly what the Bolt is meant to be: A handsomer, more affordable, more real-world friendly BMW i3.

Chevy wants to be a main player in the electric vehicle game. The automaker just gave the innovative but slow-to-sell Volt a full makeover, and the all-electric Spark is hardly a main player. With the Bolt, Chevy wants to cater to buyers who want an all-electric family car, but don't want to (or simply can't) drop $90,000 on a Tesla Model S.

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Onstage, Barra called the Bolt concept an EV for everyone. "For most, this can be an everyday driver," the CEO proclaimed. And from where we stood, the Bolt could maybe deliver on that promise.

The styling is definitely evocative of the i3–which is to say, a refrigerator on wheels–but with four real doors and seemingly enough room for actual humans. It's not big, but it's not impossible to imagine using it as a small but sensible family vehicle.

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Can Chevy deliver on its promise of a lithium-ion powered four-door with 200 miles of range for a reasonable $30,000? Can the company hit that price point on a car built with, as Barra promised, carbon fiber and active aero? Can it be successful not just in California, but across the U.S. and in markets worldwide?

Chevy's hoping the Bolt can hack it. With the Tesla Model 3 aiming for the same market, the electric runabout market may actually be verging on exciting.

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