Opponents of abortion rights in Albuquerque, N.M., failed rather spectacularly this week in their efforts to pass a ballot measure banning abortion at 20 weeks, a defeat that has left some anti-choice activists to reflect on what tactics helped them and what tactics hurt them in their endeavor to strip women of their reproductive rights.

As it turns out, picketing in front of the city's Holocaust museum with signs calling Albuquerque residents participants in a so-called abortion holocaust appears to have alienated voters. Driving a truck featuring graphic images of alleged fetuses around town was also a losing strategy, if you can believe it. And giving little kids alarming antiabortion propaganda instead of candy on Halloween apparently didn't help much, either.

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“The signs, the graphic pictures, they hurt us much more than they helped us,” Elisa Martinez, executive director of Protect ABQ Women and Children, a local group that backed the measure, told the New York Times. “Instead of common-sense regulation, it became about extremism.” (Quick fact-check: Bans on abortion at 20 weeks are not common-sense regulation.)

More from the Times on how the measure failed even with its apparent target group, Catholic Hispanic voters: