A sneak peek at the final episode in the famed series, Breaking Bad. Courtesy AMC.

DREAMWORKS offered the creators of Breaking Bad $US75 million ($79 million) for three extra episodes of the cult drama to run after the end of the last series.

They would have been run online in 30 daily, six-minute sets, the chief executive of Dreamworks, Jeffrey Katzenberg, revealed in Cannes.

He told the audience for his keynote speech at the Mipcom TV trade fair that he know knew it was a "bad idea", referring indirectly to the ending which put a sequel out of the question.

He said the money offered - but rejected - was more than seven times the series budget of $US3.5 million an episode.

He had planned to charge about $US1 for a daily episode.

Despite the deal not happening, he predicted that model for high calibre, short-form content delivered online would play a key part in the future of TV.

"It's going to happen," Katzenberg said.

"We've always spent a long time waiting but now we have touch screens to distract us and that presents a massive opportunity for short-form entertainment.

"There has to be high-quality, short-form story telling. It's not all skateboarding ducks."

But he also stressed that linear TV would continue to thrive despite the growth of digital platforms.

Katzenberg has had a stellar career in Hollywood, staring at Paramount and then Disney before Dreamworks. His movies include Gladiator and A Beautiful Mind.

Now he is the driving force behind animation such as Shrek, Madagascar and Kung Fu Panda.

DreamWorks is now making about 1000 hours of children's animation for Netflix in a five-year, 12-series deal.

After this his studio would get the broadcast and other rights for the shows letting DreamWorks enhance its TV library.

"We're under pressure to deliver hits," Katzenberg said when asked about the Netflix contract.

He viewed this as a golden age for television.

"Opportunities are endless in television . . . and that's why DreamWorks are betting so heavily on it."

He did not see new devices as a threat.

"Mobile content and TV are complimentary . . . and waiting is dead."

After his speech, Kratzenberg was presented with the Mipcom Personality of the Year award at a dinner attended by key TV figures from the US and around the world at the Carlton hotel, itself used in many movies.

A film tribute at the dinner included praise from Hollywood heavyweights such as Steven Speilberg, Adam Baldwin, Eddie Murphy - and Kung Fu Panda.