President Obama revealed his March Madness final four picks: Florida, Arizona, Louisville and Michigan State, which he picked to win it all.

"I think they know how to win," the president told National Public Radio. "I think they're getting healthy."

Tying the NCAA picks to the health-care push includes having coaches Roy Williams and Geno Auriemma promoting health coverage. NBA stars Kevin Durant and LeBron James are also making pitches.

"This is all about signing up as many more Americans -- especially men under 35 -- under the federal and state health-care exchanges," write Chuck Todd and Mark Murray with NBC News.

The younger demographic is especially cherished as the open enrollment deadline of March 31 looms. Without a significant mix of the young and healthy, insurance rates will jump. In an insurance pool the young subsidize the old and unhealthy to keep everyone from going underwater.

So, the message aimed at the young crowd is everywhere, some officially sponsored, some not, such as YouTube star Hannah Hart. Her irreverent show, "My Drunk Kitchen" urged her friends "who are independent business professionals" to get covered. This pitch occurred as Hart tried to stop a friend from a doing a shot of some type of beverage on screen behind her.

“If you want to show your body that you love yourself, go ahead and sign up for health insurance at Healthcare.gov,” she said in the video which had more than a quarter million views this morning.

Not everyone is happy. At least with the president's tie-in to hoops.

Fox News reported that Sen. Roger Wicker, R-Miss., slammed the Obama administration’s decision to advertise Obamacare during the NCAA basketball tournament. “This is yet another desperate attempt by the administration to persuade young people to enroll in the president’s unaffordable, unworkable, and unpopular policy.”

Kaiser Family Foundation says the general goal is to enroll young adults in the same proportion that they represent in the pool of potential individual market enrollees. The potential market for young adults 18 to 34 is 40 percent. The last numbers released by the White House, through the end of February, showed those young adults made up 27 percent of the pool so far.

Warning video has explicit language.