A young man with tons of tattoos has become a celebrity on Instagram via daily uploads from his selfie-taking pug. That’s right, Seattle just became more Seattle if that is at all possible. Washington-based photographer Jeremy Veach is climbing the ranks of Instagram thanks to a series of portraits from the most photogenic dog on the planet — Norm.

According to Ludique, who spoke with Veach, the young photographer and Norm share a symbiotic, respectful relationship. “He loves pictures and gets really into it,” explains Veach. “And when there is something he doesn’t like, I can tell, and I just will move on to a new idea.”

Oh boy.

People and dogs becoming famous on Instagram; who ever said refined culture in America was dead? You can check out a nifty gallery of Norm’s best shots below and follow his doggy exploits here.

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