FRLF’s Consumer Promise of “Your Health First” Underscores its Universal Commitment to Produce Premium Quality Hemp CBD Health Products

LAS VEGAS, NV, April 11, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – Freedom Leaf Health ( OTCQB: FRLF ), (the “Company”), Parent company of leading Hemp Health and Wellness brands Leafceuticals, IrieCBD and Hempology, today announced that it is expanding the commercialization of its proprietary BioAlive™ Water-Soluble Hemp Extract. The Company also has registered “Freedom Leaf Health” as a business name and will begin to conduct business under Freedom Leaf Health effective immediately.

Although BioAlive™ can be taken alone for its homeostasis-supporting properties, the company has decided to rapidly expand the commercialization plan of BioAlive™ to seize a leading position as a proprietary ingredient across many diverse industries

FRLF has launched a new Corporate Identity aligned with Company’s strategy to be the preeminent leader in full spectrum hemp extract health and wellness products

The Company is actively leveraging its company-owned BioAlive™ ingredient by expanding the distribution and marketing plan to capture a first-mover advantage providing BioAlive™ as a premium ingredient across many leading industries, including beverage, food, pharma, cosmetics, and nutraceuticals. To this end, the Company has begun active negotiations with several prospective partners.

BioAlive™ Water-Soluble, Full Spectrum Hemp Extract was developed under the premise that none of the water-soluble hemp CBD currently available on the market are truly water soluble or sufficiently bioavailable. Prior to BioAlive™, there were two primary emulsion technologies: Microemulsion and Nanoemulsion, which other brands claimed to be water soluble but are oil emulsions. BioAlive™ is different, it is not an emulsion at all. BioAlive™ utilizes a proprietary fermentation process that allows the oil-based hemp extract to become truly water soluble.

Beyond the advanced proprietary process, the result is that the Company’s BioAlive™ Hemp Extract is readily absorbed into the body with what we believe is the greatest bioavailability in the industry. This high bioavailability makes BioAlive™ one of the most fast-acting and efficient hemp extracts on the market. This also allows BioAlive™ to be mixed with any number of water-based products, allowing the Company to access a much broader population of consumers than CBD isolate alone. BioAlive™ can be used as a proprietary ingredient in new markets such as restaurants, bars, coffee shops, smoothie cafes, sports facilities, and more. There is a multitude of new possibilities with BioAlive™ as an ingredient, and that’s why we believe it is a differentiator across many industries.

Clifford Perry, CEO of Freedom Leaf Health, stated: “Combining proprietary ingredients such as BioAlive™ with our premium brands IrieCBD , Hempology , and included in other select brands not only drives shareholder value, but aids in building a long-term sustainable business model for Freedom Leaf Health and expanding our value chain.”

In parallel to the expansion of BioAlive™, the new Freedom Leaf Health™ corporate identity embodies the company strategy to be the preeminent international health portfolio of premium hemp brands. The new corporate website , logo, and branding is visually representative of the new identity and direction forthcoming. This rebranding is part of a multi-phase directive from the expanding Board of Directors to implement a plan in the coming months to narrow the focus to a few core initiatives and leverage Freedom Leaf Health™ to be the preeminent leader in the Full Spectrum Hemp and CBD Industry.

About Freedom Leaf, Inc.®

FreedomLeafHealth.com ( OTCQB: FRLF ) is a diversified, international leader in plant-based care providing premium Hemp CBD health products across advanced care, consumer and pet markets to promote greater health, wellness and longevity. Freedom Leaf Health is a clean health company establishing a new standard in care with plant-based products designed to naturally restore, revitalize and strengthen bodies and minds. FRLF’s consumer promise of “your health first” underscores its universal commitment to produce premium quality Hemp CBD health products.

Freedom Leaf is an enterprise of branded business lines dedicated to meeting the needs of people who face health challenges and those who are healthy. Freedom Leaf Leafceuticals is the company’s most advanced product line for health care practitioners, caregivers and patients. IrieCBD and Hempology are the company’s flagship lines of premium full spectrum Hemp CBD products rich in CBD, terpenes and flavonoids integrated with potent health botanicals.

For over 50 years, the founders of Freedom Leaf fought for citizen rights to access plant-based care and pioneered premium hemp health products as a first step to clean health. Today, Freedom Leaf produces premium hemp products from seed to shelf using proprietary, science-backed formulations and rigorous product testing. FRLF is a socially conscious, vertically integrated company maintaining the highest standards in quality and safety, with a focus on continual innovation to deliver ever-better plant-based care products.

Safe Harbor Statement

Statements in this press release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified by phrases such as Freedom Leaf, Inc. or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Factors that could cause or contribute to differences include the uncertainty regarding viability and market acceptance of the Company's products and services, changes in relationships with third parties, and other factors described in the Company's most recent periodic filings with the Securities and Exchange Commission.

For investor relations questions, please contact: Raymond Medeiros, PR and Business Development Director of Freedom Leaf, Inc. Phone 415-601-1974 Ray@freedomleaf.com.