At BBVA Compass Stadium, the Houston Dynamo and Levy Restaurants have redesigned one-quarter of the venue into a new F&B destination more native to the culture of Houston.

BBVA Compass Stadium is a top-three MLS venue again in 2017. With its European-inspired design, easy in its navigation, clear in its sightlines, intimate and loud in its atmosphere, as well as plentiful in its premium amenities, the home of the Houston Dynamo is perennially ranked among the best in Major League Soccer, a distinction that has required ongoing care and feeding since BBVA Compass Stadium’s inception in 2012.

Now in its fifth year, to keep pace with a competitive marketplace as well as the latest and greatest MLS stadia coming online across the continent, the Dynamo have renovated BBVA Compass Stadium, finding its true north in doing so.

In a joint effort with foodservice partner Levy Restaurants, the Dynamo broke ground shortly after the new year on a significant refresh of its south concourse and hammered home the final nails in time for the team’s March 4th home opener, transforming one-quarter of BBVA Compass Stadium into a food and beverage destination dubbed the “Taste of EaDo”.

Going (East) Downtown

EaDo is short for East Downtown. The 784-acre Houston neighborhood, shaped like a right triangle, surrounds BBVA Compass Stadium, which is separated from Downtown’s Minute Maid Park and Toyota Center by Interstate 69/US 59 on the northwest boundary.

“I don’t think that the continued growth of EaDo and the growth of our supporters section is coincidental.” – Brett Zalaski, Houston Dynamo

Influenced by the construction of BBVA Compass Stadium, EaDo has transitioned from an industrial neighborhood dominated by warehouses into a community of artists and hipsters, many of its 25- to 35-year-old residents living in apartments and townhouses immediately outside the stadium walls.

“The stadium was the first big investment into the EaDo area,” says Brett Zalaski, Vice President of Ticket Sales and Service for the Houston Dynamo. “A lot of [development] has been built around [the stadium] and continues to be built around it. The stadium was a strategic part of the birth of what people thought this EaDo area could be. It was a strategy by the city to develop something that would cater to a young, hip, fun demographic.”