The concept of SEO Reseller is simple. A company hires another company (a specialist) to outsource SEO Services.

While the concept is simple, the implementation is not a walk in the park.

The real trouble begins when you start looking for companies to partner with.

The biggest challenge is the unavailability of niche SEO Resellers. Most companies claim top rankings, affordable quotes but lack adaptability.

Techniques that worked for a plumber website may not work for an event management company.

So, we have written today’s post keeping in mind the factors you should pay attention to while looking for SEO Resellers. So keep on reading if you want to make your SEO reseller selection journey considerably easier:

Niche Experts

SEO Reseller Services are useless unless you hire someone who’s a niche expert.

They come especially handy when you are understaffed and don’t want to bring an expert onboard for one project.

If the hired reseller has to pool in substandard resources or use shoddy practices, then you might as well outsource the project to a freelancer and get limited services or settle for black hat SEO techniques.

And, that won’t get you very far.

Partnering with an SEO reseller or outsourcing your SEO projects works great when you bring experts onboard and monitor the process carefully.

Not only does it help you focus on your core functions but also retain your brand image and offer quality services without forgoing a project.

Communication

As a client or an Online Marketing Company, you need to prioritize communication quality when selecting the right SEO Reseller.

Imagine being halfway through the process, having new questions erupt in your mind and not being able to get an answer. What if a communication issue keeps you from getting the answers you want or giving your input on the reseller’s marketing strategy?

What if you don’t even get a free consultation? What if there’s none to handle an emergency or manage crisis response?

A good SEO Reseller company will always put your needs ahead and form the strategic goals around your stated targets.

As a company looking to partner with an SEO reseller, it’s important that you evaluate your communication channels and consequential compatibility with the companies you shortlist.

Approach to SEO

When outsourcing your SEO projects, you need to carefully monitor the reseller’s approach to SEO. It must be an integrated and content-oriented approach that focuses on engagement and retention instead of temporary rankings.

If you can’t make loyal or even paying customers out of the people visiting you, the rush is useless.

Traffic sure helps you stay atop the Google Rankings but the approach to SEO needs to also focus on scalable content solutions.

Always check if the approach is conversion centric or purely focused on driving traffic.

Experience

A company that has been around for a decade would know the evolution of Google and other search engines.

Experience entails adaptability and you want an incredibly versatile local SEO reseller because trends keep changing. There’s no one size fits all formula that will lead to success.

Every project needs specialization and updated techniques for best results.

An inexperienced company may not be able to adapt as fast their experienced counterparts.

Moreover, experienced online marketers know what parameters and factors to watch to stay ahead of the SEO game.

More years of practice also denotes consistency and longevity. So, based on how long a reseller has been around, you can judge their success rate.

White Label SEO Reseller Program

Resellers usually offer white label programs only.

The reason is simple.

White label programs give the main firm full ownership rights and there’s no conflict over product/service ownership or credibility either.

So, when you actively search for reputed SEO resellers to partner with, be explicit that you want to sign a white label SEO reseller company.

Let’s not deny the obvious criticism of white label or SEO reseller services.

Not a lot of experts or so-called, heavyweight marketers vote for SEO reseller programs but they are practical. The criticism revolves around the apparent one size fits all marketing structure.

But as long as you are strategy oriented, oversee the techniques proposed and streamline goals, there’s absolutely nothing wrong with hiring an SEO reseller.

Moreover, a lot of firms end up collaborating but in the SEO market, the success of a campaign depends largely on niche marketing.

For instance, you handle branding and marketing for retail websites. However, most of your clients are high-fashion brands but you bag a retailer with cosmopolitan presence.

The high-fashion brand marketing strategies may not be as effective for the retailer. Delegating the project without disclosing the partnership or collaboration won’t just help you get better results but also let you focus on what you do best.

No credibility fuss either and you still keep the profits.

Contractual Obligation

There’s always risk involved in introducing new marketing strategies or introducing new firms that design and implement the marketing strategies.

There is no way to say which one is less risky.

However, long-term contracts are even riskier.

When crossing shortlisted companies off the list, keep in mind their contractual policies and payment structure.

Look for monthly subscription plans for different categories (like Attorneys SEO, Salon SEO). Check if you can order individual services instead of a full-fledged SEO plan such as backlinking or blogging, etc.

Weight your bundle services options and calculate the proposal, turnaround estimates/deadlines before going all in.

Most of all, evaluate the contract terms, conditions and obligations to calculate your financial responsibility.

Test Drive

We are not comparing cars with SEO but it’s best to not buy either of them without a test drive.

If an SEO Company employes black hat techniques, they wouldn’t disclose it. So, you really can’t put all of your faith in the reseller’s pitch.

By getting a trial, you will be able to check the quality of the whole process.

You can judge the quality of backlinks, see how engaging and topic-oriented their content is. If you sense focus on keyword stuffing, better to move ahead and keep looking for more resellers.

On requesting a free trial or test service, your request:

Case 1- May be refused.

Case 2- May be accepted.

If your request is declined, don’t write the company off. Hold an in-depth discussion to understand their best strategies and their accomplishments. If the reseller candidate is open about the strategies they use and do not promise guaranteed results, they are trustworthy.

If your request is declined and the candidate further declines to discuss the techniques in depth stating confidentiality, write them off.

There’s nothing secretive about the process of SEO. It’s out in the open. Most people are aware of it. So, a company not willing to discuss how to intend to approach the project and run an incredibly successful marketing strategy sure does bring some apprehensions to mind.

A company confident about their strategy and willing to help the client build a brand will disclose what techniques it uses and what’s in it for the client.

A good SEO Reseller will always focus on transparency and quality results.

So, always insist on a trial service to evaluate transparency.

Conclusion

Regardless of what critics have to say, outsourcing SEO projects has its share of benefits.

It lets you delegate and not lose focus when handling core responsibilities.

Moreover, it lets you establish a collaborative and educational relationship with brands across the world. And there is a clear financial motivation.

You can get someone else, an expert to do the job and still pocket the profits.

But the success of the project and your reputation depends on how you pick the SEO Reseller.

Your process mustn’t be fully influenced by quotes. Make the price secondary. Focus on full disclosure and referrals while shortlisting best SEO Reseller Companies.

Instead of an all-rounder, go for a niche expert and network with more resellers depending on the volume of your projects.

Got a question? Leave a comment and we’d happy to answer.

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