Award-winning actor, Danny Trejo, apparently has something else to be pissed off about–cable TV. In the “Who’s Bad?!” campaign launching today, Trejo teams up with live streaming service, Sling TV, to deliver a message. Cable is evil and scary because it costs too damn much. And if anyone knows what “bad” is… it’s Trejo.

Take a look at two of the first 60 second spots below:

In their official press release, Sling TV noted that the campaign will also focus on Latino audiences, as the Sling Latino service is now merging with the Sling TV general brand. As such, the “Who’s Bad?!” campaign also features Spanish-language spots, as seen below:

Sling TV is also releasing shorter versions of the ads across various platforms. You can view these below:

For more information on Sling TV’s new ad campaign featuring Danny Trejo, you can visit Sling’s website.