It's not OK.

Let me take you on a little journey.

A man and a woman go out on a date together.

Things are already a bit frosty between them, but hopefully the fun activities they have planned will break the ice a little.

They’re on a boat, and at some stage, you can tell the man is beginning to become highly agitated.

He tells the woman: “I just need you to shut the f**k up right now. I need you to shut up.” The woman, looking shocked, does indeed shut up.

About five minutes later, the man begins to clear his throat in an anxious way. The woman, trying to soothe his nerves, attempts to speak again.“When I tell you to shut the f**k up, I mean SHUT THE F**K UP!” the man shrieks at her.

He’s spitting when he yells, a vein bulging in his neck. He’s leaning forward, getting right in the woman’s face, summoning up every ounce of physical presence to intimidate and ridicule.

“Grow a f**king ballsack!” he spits, and that’s where our little exercise ends, because it wasn’t, in fact, a man screaming abuse at a woman, but a woman screaming abuse at a man.

Ines loses it at Bronson on MAFS Ines loses it at Bronson on MAFS

Last night’s episode of MAFS showed Ines, our troubled, troubling and hard-to-want bride, screaming profanities at her stoic groom, Bronson, as they hurtled out to the open ocean for a date.

Bronson, looking as though he’d rather try his luck with the reef sharks than spend another minute trapped on the boat with Ines, visibly tries to shrink his body into the side of the boat - a fruitless exercise, given his body is literally the size of the boat.

In spite of the vast size difference between the two, Bronson looks intimidated, as well he should, given that what he is experiencing is abuse.

And while Ines’ attack was shocking, the most disturbing element of last night’s episode was the fact that producers were happy to air it without warning. There was no discussion by the experts about the fact that this behaviour was unacceptable, no visible support or care offered to Bronson. In fact it was played off as a spirited argument when it was dangerous, damaging behaviour.

Had it been Bronson attacking Ines in this way, I can’t imagine a scenario in which producers wouldn’t have stepped in.

I can’t imagine a man who screamed at a woman in this way would have been allowed to continue on our screens without his abusive behaviour being addressed - for good reason.

And I cannot imagine the ‘experts’, so called for their alleged psychological prowess, refusing to intervene when the duty of care to protect contestants’ mental health is so clearly in their court.

I'm not the only one who has noticed, either.

Ok, but at what point do the producers and cameramen draw the line with this shit? I love watching this trashy af show because it doesn't require me to use my brain, however I don't enjoy watching a show that endorses mental and verbal abuse for ratings. Wow. #MAFS #mafsau — Chantelle Pearn (@Channy_Lou89) February 5, 2019

Twitter and Instagram were flooded with concerned viewers last night, demanding an explanation for airing the footage without comment.

"I'm so disappointed and disgusted that you are allowing and showing Ines verbally abusing Bronson. To have someone swear like that and yell at a person the way she did is humiliating, abusive and not acceptable," wrote an angry follower on the show's official Instagram account.

"If a man was speaking to a woman in this way it would never be allowed," replied another.

Curiously, all comments have been turned off underneath videos and posts about Ines. Again, this has not gone unnoticed by fans.

"How come we can't comment on the Ines post?" queried one fan, while others claimed their comments had been deleted.

A spokesperson for Channel 9 admitted the social medial team had "proactively" restricted commenting on posts about Ines.

"We take our duty of care seriously, and vigilant social media moderation is an important part of this," said the spokesperson.

"Due to the high volume of adverse comments on Ines’ posts, Nine’s social media team acted proactively to moderate appropriately."