The Mainichi Shimbun is one of Japan's most prominent newspapers, and this week, they released the results of their 71st reader survey. Running between July and September, they asked whether readers felt pride in anime and manga as a unique product of Japanese culture. 65% answered that they did. Only 5% disagreed, while 29% were not interested in the subject.

Asked about whether the reader was aware of the Cool Japan initiative, in which government funds aim to foster the export of anime and manga, as well as other cultural products from food to fashion, 55% were, while 44% were not. From those who were aware of Cool Japan, the percent of readers proud of anime and manga went up to 76. 53% of those who were unaware answered that they were proud.

The survey was mailed to 3,588 men and women, aged 16 or older. 2,336 valid responses were received.

via The mainichi

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