Just as the controversy surrounding caffeinated alcoholic

beverages like the infamous Four Lokowas dying down, a new boozy fad is

whipping up concern among public health officials. Whipped Lightning, which

bills itself as "the world's first alcohol-infused whipped cream," and its competitor

CREAM (slogan - "Get Whipped") are rapidly gaining attention as the next big

alcoholic trend.

Though the packaging resembles a standard canister of Reddi-wip,

these creamy toppings pack between 15-18% alcohol by volume, making one

container as powerful as three or four beers. While that's a lot of whipped

cream to consume in one sitting, Dr. Anita Barry, director at the Boston Public

Health Department told the Boston Herald there is still concern about the

potency of the products. "They can get a significant amount of alcohol in one

shot," she said, adding that there questions about whether the packaging

sufficiently revealed the products' high alcohol content. "If a product looks

like something else, it's easy not to be aware that it might contain a lot of

alcohol," Barry said later in an interview with Boston's NECN.

Although Whipped Lightning's websiteboasts that "whipped

cream's not just for kids anymore," public health officials have also expressed

concerns that the sweet flavor and familiar packaging will make the products

appealing and dangerous to children. In September the Michigan Liquor Control

Commission "delisted" CREAM after having approved it for sales in late June.

Andrea Miller, a spokeswoman for the MLCC, told the Monroe Evening News, "The

reasoning behind the delisting was the commission was worried about the

possible youth marketplace for that and youth being involved possibly in the

sales of that."

Around the country, however, demand for the products is

growing. Whipped Lightning's Facebook wall is covered in messages like "Bring

this to Florida now, please!!!!" and the makers of CREAM regularly send out

Tweets as the product rolls out in new markets. Whipped Lightning is currently

available in thirteen states and CREAM in twenty one; both can be purchased online for between $9.99

and $12.99.

"I'm amazed at the amount we've sold,'' Max Pendolari,

manager of Boston's Wine Emporium told the Boston Herald. "I thought these

would be one of those kitschy things we pulled off the shelf in six months, but

within the first week we had already sold out the initial order.''

Apart from the delisting in Michigan, as of now no other

states have banned the products, but a source indicated to the Herald that the

Massachusetts Alcohol Beverages Control Commission is closely monitoring the whipped

toppings.

So what do you think? Does alcoholic whipped cream warrant

the same kind of concern as liquor-infused energy drinks? We want to hear your

thoughts.

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