So I'll come back to the story of when I was caught in the prison: I was very happy freeing a dozen children from slavery, handing them over to their parents. I cannot explain my joy when I free a child. I was so happy. But when I was waiting for my train to come back to my hometown, Delhi, I saw that dozens of children were arriving; they were being trafficked by someone. I stopped them, those people. I complained to the police. So the policemen, instead of helping me, they threw me in this small, tiny shell, like an animal. And that was the night of anger when one of the brightest and biggest ideas was born. I thought that if I keep on freeing 10 children, and 50 more will join, that's not done. And I believed in the power of consumers, and let me tell you that this was the first time when a campaign was launched by me or anywhere in the world, to educate and sensitize the consumers to create a demand for child-labor-free rugs. In Europe and America, we have been successful. And it has resulted in a fall in child labor in South Asian countries by 80 percent. (Applause)