A: Answer It's true. The KU series TVs do not meet the new Ultra HD Premium standards agreed upon by television manufacturers (notice they just say "HDR Premium"). The new standard sets must have a wide color gamut and peak brightness over 1000 nits, among other things. None of the cheaper models of any manufacturer meet this standard. Like Samsung's budget 4k TVs, they just map the HDR signal to match the lower capabilities of these televisions. Usually that means the TV will max out it's setting for the brightest, colorful picture it's capable of. The good news is that these new lower cost sets are brighter, clearer, and have better color accuracy than the cheap sets from a year or so ago. The new Ultra HD Premium TVs need actual HDR content to really shine anyway, just like 4k TVs need actual 4k to look better than 1080p.

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