A sobering fact.



Remain parties won 53% of the vote.

Leave parties won 47% of the vote.



How, then, did the Tories emphatically win?



And what does Labour need to do about it?



(and, yes, at the end, I will highlight why my polling analysis was wrong)



1/17

The Tories won due to:



1) Distribution of Leave vote

2) Ruthlessness

3) Splintering of remain



In terms of 1)



If you imagine Leave and Remain as political parties, Leave would win on 47% of the vote, because Leave is more evenly distributed. Remain piles up in cities.



2/17