Stephen King cut his teeth submitting short fiction to magazines. Legend has it that he hung his rejection letters from a nail in the wall. When the nail couldn’t take the weight he upgraded to a railroad spike, but King kept right on going.

The greatest skills an aspiring author can learn is to handle rejection gracefully.

Most of the time a publisher will send you a form letter that reads “We had so many amazing submissions that unfortunately we couldn’t include everyone in the collection.”

The reason you get a form letter is because you haven’t taken the time to build a relationship with the people you’re submitting to.

Now you could shoot them a “Thank you for the opportunity” e-mail like all the other sad saps desperate for a spot in their rolodex, but if you really want to be remembered you’ll need to show more initiative than that.

I’m not talking about inquiry about the publisher’s need in advance, printing your submissions on pink paper, or sending them fruit baskets. No. I’m talking about showing up on the publisher’s front door in a clown mask.

Leave an Impression that Truly Lasts

Most mid-level publishers aren’t based out of an office. They use a PO BOX to hide the fact that they work from home. So where is that? Well, the post office won’t answer a Boxholder Request Form from just anyone, especially without a subpoena, but a private investigator might have a guy on the inside who could fax them the 1093 form, if you’re willing to grease their wheels.

With the reverse lookup complete you’re going to rent a pair of bounce castles, NOT houses, castles. You’re a creative individual. So it should no problem for you to secure the rental without a paper trail. Use that same creative intelligence to convince the bounce castle employees to block both ends of a residential street without the tenants calling the police. Dress it up as community carnival.

If onlookers ask, “What’s going on here?” play it off like you’re acting on someone else’s behalf. Shrug. You’re just another working stiff on a deadline.

Next you’ll need a pair of 24-40 inch industrial stilts and a pair of stilt trousers to cover them up. These stilts are made for hanging drywall, but you’ll be using them to seem larger than life.

As for the rest of your outfit don’t bog yourself down with too many gaudy accessories. Your instincts might tell you to be on the lookout for: ruffles, polka dotted bowties, and florescent jumpers, but I suggest you shift your gaze toward form fitting formal wear with hyper extended limbs.

Creepypasta-themed urban legends are all the rage in horror forums. What better way to showcase your awareness of genre trends then by dressing as one? Mix and match Jeff the Killer’s long black hair with Slender Man’s thin tie and Eyeless Jack’s hoodie. Even if the publisher isn’t familiar with the characters cultural osmosis should give them an eerie twinge of recognition.

Now you’ll have to choose a mask. You might be drawn to masks with jigsaw grids of gashes, but consider this. You want your mask to feel like a blank canvas, a place for your audience to project their fears onto, not a space that’s already teeming with yellow teeth, stiches, and exposed bone.

Remember these are publishers. The mask shouldn’t tell a story. Your actions should tell a story. A classic hobo clown face should suffice.

Now it’s time to pick a prop. Your prop shouldn’t be a weapon. A weapon is too obvious. It’s like wearing a plastic smock with the name of who you’re supposed to be on the chest. You need to pick a prop that’s both innocuous and menacing: a stainless steel yo-yo that catches the light like the edge of a knife, juggling pins that are large enough to bludgeon, or balloon animals fashioned from condoms. Use your imagination.

From Plan to Execution

Let’s fast forward. You’ve got your bouncing castles blocking traffic. You’re up on your stilts. You’ve got your clown mask, creepypasta costume, and a vaguely menacing prop. Now you’ve got to give the publisher a reason to look out onto the lawn. You could try the old ding dong ditch, but once the publisher opens the door the tension has no room to grow. They see you in all your creepy glory and you either have a confrontation or get the hell off their lawn.

You want to give your target time to dwell on what they’re seeing, to stew in the absurdity of it. If you want to be subtle you can toss a few pebbles at the window, but if you really want to shock a couch potato you can’t go wrong with an airhorn.

An airhorn will draw onlookers. That’s why it’s important to research the average response time of local law enforcement. Bounce castles aren’t going to a hold squad cars back for very long.

That said, give the publisher a moment to drink you in. Let the alien shape of your carnival attire burn into their vision. Wait for them to back away from their blinds and move in. Don’t worry if they do a double take, just freeze and red-light-green-light your way across the lawn as needed.

Be Remembered for Your Work

Before we go any further it’s important to note that, yes, you will breaking and entering. Now the internet is full of helpful tips on picking locks with canned air and bobby pins, but we’re going to need to play this faster and looser. That’s why you’ll need a mallet for the knob, and a hunting knife for the deadbolt. Badda-bing badda-boom.

Disclaimer: once you’re an intruder anything the publisher does to you is nice and legal. So don’t go barreling through the front door. Leave it hanging open it in a maddening silence.

Ditch the stilts and creep around back. If there’s a screen door on the porch you’re one clean slice away from your destination. From here you’ll need two final items: a Jack-in-the-box on a timer, and a manuscript about a publisher who is convinced there’s a clown is living in their walls, a clown that comes out at night to stand at the foot of their bed and watch them sleep.

With the payload secure it’s time to haul ass out of there. Now I’ll leave the getaway plan to your better judgement: have Uber on standby, a crotch rocket hidden in the bushes, a hot air balloon waiting in the park. Again use your imagination.

What matters is that you’re leaving a lasting impression on an industry professional and what better way to wow a publisher than to haunt their dreams forever? Every time their house settles, or a rat scratches at their walls they’ll be thinking of you. Every time they shoot up in the dead of night and struggle to find a light that’s you too. Every time they freeze in front of a dark crawl space, drawstring attic, or cellar door you’ll be waiting there.

You will evoke a powerful emotional response, and isn’t that all any author can really ask for?

•••

Meet Noelle, a Hollywood transplant that’s been subsisting on instant ramen and false hope. She’s on the verge of moving back into her mother’s trailer when her agent convinces her to take a meeting at the Oralia Hotel. Enchanted by the art deco atmosphere Noelle signs a contract without reading the fine print.

Now she has one month to pen a novel sequestered in a fantasy suite where a hack writer claims he had an unholy encounter. With whom you ask? Well, he has many names: Louis Cypher, Bill Z. Bub, Kel Diablo. The Devil.

Noelle is skeptical, until she’s awoken by a shadow figure with a taste for souls.

Desperate to make it Noelle stays on, shifting the focus of her story to these encounters. Her investigations take her through the forth wall and back again until she’s blurred the line between reality and what’s written. Is there a Satanic conspiracy, is it a desperate author’s insanity, or something else entirely?

Pick up HE HAS MANY NAMES today!