Are you a small business owner or marketer facing the rising cost of traditional marketing while also seeing your market share shrink due to digital marketers?

This book is not just for digital marketers, it is for everyone else who needs to implement a digital solution for their business. Read this book to:

Understand the threat that digital marketers pose to brick and mortar businesses

Examine how marketing has evolved to targeting the digital consumer

Reveal many of the elements of digital marketing that you could be using

Learn the infrastructure required to support digital marketing

Master the key elements of a digital marketing plan

Review case studies that have worked for others

Follow a step-by-step guide to taking your operation digital

Whether you are trying to save your business or you desire to take it to the next level with digital marketing, this is the book you need.