Having a blog can be a great tool to to promote your music, project, and news. So here are a few reason with music producers should start blogging.

If you are pursuing music as a career, you should follow the lead of other popular businesses and brands which all have blogs. Nike, Sony, Ford, Coca-Cola, and almost every other big brand have a blog to communicate with customers and fans.

8 Reasons You Should Start Blogging

Get Website Traffic

Having a blog allows you to easily add new content which helps generate new traffic. If you have a static website, your content will quickly become old and outdated. There is no reason for visitors to return for the same information. A blog allows you to add content fast, which trains your visitors to check back for fresh content. Some blogs update daily, weekly, or every 2 weeks.

All the content on your blog can be shareable so people can link to and share your content with others.

Build a Fan Base

Having a blog gives you a voice. It gives you the opportunity to showcase your personality and work. You can post photos, videos, beats, music, express your opinion, and whatever else you want. It is your personality, style, and branding.

Connect with Fans

Blogs allow you to get direct input from your fans. When you post new content, visitors of your site can leave comments and share their thoughts. You can ask questions, run polls, get feedback on your ideas, which can help you improve and help to connect with your audience more. When someone leaves a comment, you can reply, and keep the conversation going. This will allow you to connect and network with new people.

Search Engine Optimization

When someone searches for your name, you want to make sure you come up in search engines first. Having content that appears in search engines will help you generate more website traffic. If your website consists of only 2-3 pages, while your competition has a blog with 75+ pages, they will show up in search engines, and you most likely will not. Having good content will help your website to be seen in search engines. Hip Hop Makers receives over 40,000 visitors per month which is mainly through search engines. That’s because I have 1,000+ blog posts and I aim to write about content people are searching for.

Content Marketing

Content marketing is a creating content that your customers want to see so they come to you. This content can be helpful informative information that your customer can find to be helpful. Or it can be fun and creative. Content marketing isn’t about directly talking about yourself, or your products, but if you write it towards your audience, it can help to bring your customers to you.

Example of the type of content you can write directed towards your targeted audience. If you sell beats, your audience may be music artists. So you can write articles on songwriting tips, tips on picking a beat for an album, tools to market a song, and so on.

Businesses are spending time and money on content marketing because it is more cost-effective than paying for ads.

One way to get website traffic is paying for ads, but this can add up to a lot of money very fast. Online ads charge per click of a banner ad, which can cost $0.40 to $7.00 per click and does not guarantee a sale. But by writing good content specifically for your audience, you are building trust, sharing knowledge, and building a relationship with your customers to help them want to buy from you.

Example: Coca-Cola 2020

Check out how Coca-Cola plans to double its business by using content marketing.

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Create Content for Social Media Sites

Having a blog gives you and your visitors content to promote on social websites like Facebook and Twitter. Social websites can help you network and spread the word about your products and services.

Having a blog gives you central homepage to link visitors to so they can learn more about you and what you offer.

Plus you can embed feeds from your social profiles into your blog to have everything in 1 place.

Build Credibility

Blogs give you a great opportunity to become a trusted source. Writing on the topics that are important to you will show you are knowledgeable about your craft. You will also have an archive of past blog post that show your experiences, who you have worked with, and that you are driven.

Compete with Competition

Selling beats and getting your music heard is a competitive business. Your competitors have a blog or website already, and when you don’t have one, they are out-doing you. By creating good content and promoting your blog, you can build a fanbase and generate traffic to compete with your competitors.

Other good reasons to have a blog:

It can be fun. You can make money with ads and promote products. It can be used to network. You can help others by sharing knowledge. You can track your career. It’s cheap and easy to do. Helps you stand out. It’s accessible all over the world 24 hours a day.

So if you are not blogging, we strongly suggest you start today. You should be looking into ways promote yourself, your products, and music

I have started blogging over 10 years and Hip Hop Makers has become a great marketing tool and a great way to generate extra income.

Checkout How to Create a WordPress Website.

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Are you going to start blogging?

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