As more businesses and individuals begin to adopt blockchain and cryptocurrency, it was only a matter of time before the world’s leading creators and innovators followed suit. Steve Wozniak, Apple‘s Co-Founder, has recently been in attendance at many blockchain and crypto conferences. Wozniak’s interest in the industry has been creating curiosity amongst the public about when and how he might dive in. Luckily, it is no longer up to the imagination to assume how Wozniak may leverage blockchain and crypto in his future endeavors. At the ChainXchange conference from August 13th-15th in Las Vegas, Wozniak announced his plans.

Steve Wozniak Enters Blockchain

Wozniak announced that he will become involved with a blockchain startup. The particular startup deals with investments on blockchain.

“Our approach is not like a new currency or something phony where an event will make it go up in value. It’s a share of stock, in a company. This company is doing investment by investors with huge track records in good investments in things like apartment buildings in Dubai,” Wozniak explained to the conference’s audience.

He then went on to praise crypto by relating the Etherum platform to Apple’s App Store. “Ethereum provides the tools for a blockchain application of your own… I see more people using Ethereum that way.” Furthermore, Wozniak noted the independent nature of blockchain, comparing it to the internet at its very beginnings. With plans to enter the blockchain sphere, Steve Wozniak has selected blockchain startup, Equi Captial, as his starting point.

Wozniak’s Latest Venture: Equi Capital

Equi Capital is a blockchain startup which focuses on making investments more accessible through the issuing of an Etherium token. The company focuses on predicting successful ventures and nurturing them through investments. Though it can be assumed that Wozniak has done his research, the crypto community is dubious about his decision.

Equi Capital has received their fair share of bad press. More specifically, their co-founder, Michelle Mone. Mone lost a high-profile court case in 2014 on account of directly spying on her employees. She paid $17,000 in damages.

Aside from the co-founder’s past, the company itself had a rocky start. In their investment phase, Equi Capital failed to meet their ICO (Initial Coin Offering) target due to lacking interest and was forced to refund investors. Next, they launched a marketing campaign in which they paid tokens to anyone who advertised their company publicly. Though, the marketing company collaborating with Equi Capital took a step back on account of unclear payment terms. Though it’s difficult to know exactly what happened, it’s clear that Equi Capital has conducted some shady business in the past.

Has Wozniak Made the Right Choice?

Many are left to wonder if Wozniak has made the right choice to kick off his blockchain journey. In any case, the tech celebrity’s decision to delve into the industry is significant. Will more key-players in the tech industry follow suit? Though we have a hunch, only time will tell. Stay tuned.