New Hampshire businessman Bill Binnie spent at least $5.3 million of his own money trying to win New Hampshire’s GOP Senate primary and came in third Tuesday night, nearly complete returns show. It’s the latest sign that deep pockets don’t necessarily deliver electoral victories.

Senate hopeful Bill Binnie, a New Hampshire Republican, waits for the numbers to come in after the polls close in Manchester, N.H., Tuesday. (AP Photo/Cheryl Senter)

He wasn’t alone. Other self-funders who went down to defeat Tuesday night included Jim Bender, who also ran for the GOP Senate nod in New Hampshire, David Malpass, a New York Republican running for Senate and Chris Cox, who wanted to be a Republican congressman from Long Island. Other millionaires failed in earlier primaries, including Senate candidates Jeff Greene (D) in Florida and Sue Lowden (R) in Nevada.

Binnie was the fifth largest self-funder in congressional primaries this election cycle, according to data from the Center for Responsive Politics.

Of course, some big spenders remain. Former World Wrestling Entertainment CEO Linda McMahon, the Republican vying for Connecticut’s open Senate seat, injected more than $22 million into her campaign as of June 30 — more than any other congressional candidate this year. She’s has pulled within single digits of Democratic state Attorney General Richard Blumenthal, according to recent polls.

In California, former Hewlett-Packard CEO Carly Fiorina, who has pulled $5.5 million from her personal fortune for her campaign, is running neck and neck with Democratic Sen. Barbara Boxer.

But of the 10 top self-funders who competed for the House, only three made it through the primaries, according to the Center for Responsive Politics, a nonprofit research group. It’s the same story in the race for the Senate: Of the 10 biggest self-donors, only three are still running. Check out who’s in and who’s out and how much they have spent as of June 30…