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Long touted as the food item that tempts vegetarian converts back to meat, bacon is a big hit worldwide - but you probably can't remember the first time you tried it.

However, the parents of 18-month-old Easton Beach have documented the very special moment their son sampled those delights for prosperity.

The cute tot , wearing Christmas pyjamas, picks up a crispy rasher and nibbles it.

He then closes his eyes and savours the crowning achievement of the pig.

The beaming youngster repeatedly says the word "bacon" as he becomes more enthusiastic and high-pitched with encouragement from his family.

(Image: Facebook / Melissa Beach) (Image: Facebook / Melissa Beach)

His face lights up as he takes a proper bite, presumably seeing a lifetime of bacon sandwiches, fried breakfasts and pigs in blankets stretching out before him.

The hilarious footage was posted on Facebook by mum Melissa Beach on Christmas Day and has been viewed more than three million times.

Read more:Baby's wry smile goes viral as he 'checks out' his dad's employee

She added: "That first time you try bacon".

Dad Tyler posted the clip on YouTube yesterday with the comment: "My son, Easton, tried bacon for the first time Christmas morning and his reaction was priceless!"

(Image: Facebook / Melissa Beach)

(Image: Getty)

The video caused a storm on social media .

Elliott Russell wrote: "That face! Haha, cute. Who doesn't love bacon!?"

Read more:Watch toddler's wardrobe fail as he attempts to put on coat for first time

Sequoia Gray added: "Hahahaha too cute. It still has the same effect on me too."

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Cassandra Love posted: "He's bacon-drunk."

The family lives in Fullerton, California, and both parents work for Farmers Insurance.