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Ultimate Music Experience, or UME, is but one short week away — and we couldn’t be more excited! The festival will be held down in Texas at the Schlitterbahn Water Park on South Padre Island March 13th-15th. Some of the big names on the lineup include Bassnectar, Zedd, Tiesto, Carnage and Zeds Dead.

Each year for a couple weeks in March, South Padre Island is converted into one of the hottest and loudest spring break locations in the country. What’s better than hanging out on the beach with your friends all day, and then partying at UME all night? Not much, if you ask me. Last year I attended UME as a first-time-festival-goer and it absolutely blew my mind. The stage setup, the lazers, the bass, the outfits, neon-everywhere — it was a fully new experience for me, and one that hooked me on to the EDM scene. The energy was out of this world – not one negative experience the entire time. Our group lounged on the beach most of the day, soaking up the good vibes and recovering from the previous night of gettin’ down. The island is an experience in and of itself, and the amazing location really made the festival that much better.

There were plenty of beach parties to choose from during the day, but the largest always seemed to be over at Coca-Cola Beach (see photo below). The beach party was crowded with party animals of all ages, shapes, sizes, and levels of sobriety. Many even donned the typical neon, block-letter t-shirts from local beach shops that read things like “GET TURNT UP” “YOLO” and “PARTY ANIMAL” for an extra dose of festival comradery. There was usually something crazy going on, like a bikini contest or a DJ set. This year the Dallas Cowboy cheerleaders will even be hanging out at Coca-Cola Beach! Kegs are allowed, just no glass. So if you’re looking for a way to keep the party going even when you aren’t at UME, definitely check this beach party out.

This year a super exciting addition to the UME lineup is the one and only Bassnectar. This will be his first show since his crazy awesome 360-degree New Year’s Eve show in my hometown of Nashville, TN. Since this will be his first show in over 3 months, I have no doubt he will be throwing down harder than ever. I can’t speak for everyone, but I know that I am absolutely thrilled to see Bassnectar tearing up the Schlitterbahn wavepool this year!

Another exciting event is happening Wednesday March 12th, the day before UME, an official pre-party at Clayton’s Beach Resort. Performers will include Steve Aoki, Deorro, GTA and Liquid Todd. This show is sure to get you in the spring break mindset, in case you aren’t already. Get your ticket for the pre-party here for $35.

If you haven’t grabbed your Ultimate Music Experience tickets yet and plan on attending, do so ASAP! One-day tickets are now available for $60 as well. We hope to see you there – but if you can’t make it this time, make sure you stay tuned to Sensible Reason for full coverage from our team!

UME 2014 Trailer:

