The Ryder Cup — the actual trophy itself — is headed to Minnesota.

As part of a campaign to generate buzz over the international golf competition, the 17-inch gold trophy began a three-week journey across America on Monday.

It will arrive Sept. 23 at Hazeltine National Golf Club in Chaska. The club will host the biennial USA-against-Europe competition Sept 30 to Oct. 2.

The route, reminiscent of an Olympic torch route, began with an appearance on the Today Show.

It’s apparently this guy’s job to keep it shiny and safe. (He looks scared.)

This gentleman with the white gloves is in charge of moving the Ryder Cup Trophy around NYC all day. pic.twitter.com/gqscVHpXnu — Ryder Cup USA (@RyderCupUSA) August 29, 2016

He’s identified as Official Ryder Cup Trophy Handler Thomas Brown, whose regular job is with Lead Dog Marketing Group, one of a number of public relations firms coordinating with the PGA of America to promote the Ryder Cup.

Among the attempts to generate fan support: #WeAre13 social media hashtag.

Each Ryder Cup team has 12 golfers, you see. So the 13th is the fans.

That might or might not be seen as dissonant with the phrase “12 strong,” which Captain Davis Love III said appears in various places on the Ralph Lauren-designed uniforms

There’s a website, and an official hashtag-emblazoned Trophy Tour Transit Connect:

And there’s a route, a leap-frog affair that goes like this: New Jersey, New York, Wisconsin (Kohler: Whistling Straits), Atlanta, Texas, Florida, Chicago, Indiana, and finally Minnesota.

It looks better on their map: