2. Promotional Subject Lines

If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.

And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period.

If that’s the case, and you’re looking to get more emails opened, then you can’t go wrong with promotional subject lines.

Often distinguishable by promises of savings and significant percentage reductions in price, promotional subject lines are most effective when they’re personalized, unexpected, and timely.

The Iconic Shop knows that better than anyone.

During a recent Black Friday promotion, The Australian fashion brand distinguished themselves by avoiding any mention of Black Friday altogether and instead, opted for the following subject: