What if brand slogans were brutally honest about the products they represent? That’s the question Nashville-based graphic designer Clif Dickens wanted to answer. So he came up with Honest Slogans – a series of tongue-in-cheek taglines of famous brands, most of which, make more sense than the real ones. Check them out below.

1. Louis Vuitton

2. Kickstarter

3. YouTube

4. Maybelline

5. Lay’s

6. Starbucks

7. Hallmark

8. Old Spice

9. Urban Outfitters

10. Altoids

11. Monopoly

12. Wikipedia

13. WebMD

14. Gillette

15. Harley-Davidson

16. Subway

17. iTunes

18. Victoria’s Secret

19. Yellow Pages

20. Candy Crush

21. Men’s Health

22. Cosmopolitan

23. LinkedIn

24. Instagram

25. Pepsi

26. FedEx

27. LEGO

28. Adobe Acrobat

29. Nike

30. Toyota

31. Apple

32. Best Buy

33. McDonald’s

34. The Onion

35. Hummer

36. IKEA

37. Gatorade

38. Fiji

39. Yelp

40. Tinder

Update: In light of the recent celebrity photo leaks, here’s our addition to the list.

Our favourites: Harley Davidson, Lay’s, and iCloud. What about you? Share this post and join the discussion below.



