PlayerUnknown’s Battlegrounds continues to be a breakaway success. New data detailing the game’s growth over the past three months shows that it’s continuing to grow at an almost alarming rate.

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In a press release from Newzoo – a company that provides market intelligence across the games market – reveals that, last month, the total time spent playing PUBG accounted for 4% of all PC gaming. After just three months, the game is the sixth most popular in the world, with 10.8% of all “core” PC gamers having played, a number which jumps to over 25% in Japan, where the game is currently the overall most popular PC game, being 5% more popular than League of Legends.

In the world’s biggest gaming markets, China and America, PUBG continues to be incredibly popular. In the US, 16% of PC gamers have played it, and the percentage playing in China doubled between June and July, reaching 14.6%.

At the other end of the spectrum, PUBG’s least popular region in that same time period was Eastern Europe. Newzoo put this down to the popularity of more hardcore shooters, like Counter-Strike: Global Offensive, as well as military sims like World of Tanks. Poland and Bulgaria recorded player figures of just 2.4% and 2.3% respectively, while Serbia recorded the lowest player percentage of 1.3%.

Newzoo also note that, despite the instantaneous popularity of PUBG, its developers will have to figure out ways of maintaining its appeal. In a brief statement at the end of the press release, they highlight the fact that while many shooters are easy to pick up, they offer players the ability to progress in a way that PUBG currently does not.

Newzoo got in contact to point out that these figures only counted “core” gamers as “derived from Overwolf’s user base of 12 million PC gaming enthusiasts across 42 countries.” We’ve updated the article accordingly.