by ismail jadun

Hillary Clinton:

The logo seems a little underwhelming at first but the arrow motif is pretty versatile. I expect to see more of the arrow in campaign materials as they build the campaign’s brand. At the moment, the logo does have some strong FedEx vibes but the campaign designers should be able to overcome that by placing text and other images in the logo.

The red overlaying blue is also an interesting political choice — especially when you find out that the custom typeface that Hillary Clinton is using is called Unity. You can read more about this new typeface in my other post.

typeface: Unity — a custom typeface based on Sharp Sans