VANCOUVER (BRAIN) — Cycling media veteran Vernon Felton has joined Pinkbike.com’s editorial staff. Felton’s experience spans nearly two decades writing for various magazines including Mountain Biker, Outside and Bike Magazine, where he held several roles including editor in chief. He most recently was gear and Web editor for Bike.

“Leaving Bike is a bittersweet thing, sure. I put in nearly 18 years there and it’s both a great pub and a great group of people. My goal as a writer, though, is to serve as many people as possible. Where the largest print titles reach hundreds of thousands of readers, Pinkbike extends my reach to several million, globally,” Felton said of the move.

"When you step back and look at what the Pinkbike team has built, you can see how the site grew to be so big. Almost everything it offers, from content to buy/sell to Trailforks to social media seems to have been an answer to the question, ‘How can we help facilitate and improve the experience of mountain bikers?’ I’m excited to be a part of that.”

Felton will provide industry and technology coverage for Pinkbike and will also contribute features and analysis of political, social and other issues in mountain biking.

He will remain in Bellingham, Washington, where he currently lives, and he will occasionally commute to Pinkbike’s global headquarters in Squamish, British Columbia.

“We’re proud to welcome Vernon to the team here at Pinkbike,” said Karl Burkat, Pinkbike’s president. “He’s a great guy, and he brings a ton of experience to the job. He complements our existing staff well, and brings a unique and important view to the coverage of the sport of mountain biking.”