"This is not an attack on Ed Gillespie anymore," said Gillespie campaign manager Chris Leavitt. "This is an all out attack on the people of Virginia. This latest ad gives a clear indication of just what Ralph Northam and his national Democratic allies think of all of us, and it's sickening."

Latino Victory said the ad will air on D.C. and Richmond affiliates of Spanish-language channels Univision and Telemundo, as well as MSNBC and CNN. The group said the ad, which will air from Oct. 30 through the Nov. 7 election, is the "capstone" of its $400,000 push to mobilize Latino voters in Virginia.

The Northam campaign did not distance itself from the ad, suggesting its message is justified because of the way Gillespie has run his own campaign.

"Independent groups are denouncing Ed Gillespie because he has run the most divisive, fear mongering campaign in modern history," said Northam spokeswoman Ofirah Yheskel. "It is not shocking that communities of color are scared of what his Trump-like policy positions mean for them."

State Del. Sam Rasoul, a Roanoke Democrat who has pushed his party to avoid demonizing Trump supporters, said he disagrees with the group's ad, "but the fear is real."