The service was launched with the intention of providing women from the lower social strata of society an opportunity to travel in comfort and at the same time giving them financial independence.

PHOTO: GOGETFUNDING

The women's only service will also enable female commuters to travel without fear of getting harassed on the street. It aims to be a safer option as opposed to other forms of public transport.As part of the initiative, the way women are perceived in the public eye will be revolutionised, encouraging other women to follow suit and enter the many male denominated professions."Thus, the initiative’s effect will perpetuate a virtuous cycle of women becoming self-reliant independent and productive members of the society," states one of the objectives of the project The project informed that there is only one female taxi driver in the whole country and projects such as 'The Pink Rickshaw' will empower other women to open up to new opportunities and freedoms.