Chick-fil-A urged people to celebrate National Sandwich Day on Sunday by buying their favorite product… on the day the stores are closed to honor God.

The fast food chain has become symbolic of homophobia cloaked in spiritual purity, due to its owner’s outspoken anti-gay rhetoric and donations to various anti-gay Christian groups. Even after the initial outrage several years ago, the chain’s foundation still supports Christian groups that oppose same-sex marriage even if that’s not their primary mission.

In just the past couple of weeks, a Louisiana high school turned down a free teacher lunch from the restaurant out of “respect” for LGBTQ+ staff members. LGBTQ+ activists also caused Britain’s only Chick-fil-A location to promise to shut down nine days after it opened. (The shopping center in which it’s located said Chick-fil-A would fulfill its six-month contract, but the lease wouldn’t be renewed.)

Last week, though, the company inadvertently tripped over its own Christian beliefs, encouraging people to buy one of their sandwiches on Sunday… when none of them are open.

“Calling all sandwich lovers,” the email that also promoted the Chick-fil-A One program said, “Some prefer it grilled, others fancy the original. No matter which Chick-fil-A sandwich you love, order yours on November 3 for National Sandwich Day. This year, the made-up food holiday held annually on Nov. 3 falls on a Sunday, which also happens to be the day that rival Popeyes’ chicken sandwich — the one that prompted this summer’s Chicken Sandwich War — returns to restaurants.

Popeyes didn’t hesitate to capitalize on the mistake:

Celebrate the fact that, no matter what else is happening around the world, you can tell your grandkids you lived through the chicken sandwich war.)

If anything, the email pushed even more people to eat at Popeyes on the day of the relaunch of its most popular sandwich.

Chick-fil-A must have noticed the mistake since they sent a follow-up message on Thursday.

Another email followed Thursday with the subject, “Well … this is awkward.” “We recently sent an email that included a message about National Sandwich Day, which naturally we were very excited about,” the email reads. “We didn’t realize it falls on Sunday when we are closed. We apologize for the confusion and hope to see you soon (Monday-Saturday).”

People have criticized the chain for not caring about major issues. Looks like they don’t care about minor ones either. Oh well. Laugh about it while you eat at one of their rivals’ places today.

