The first-ever Twitter-powered knitting machine (Picture: Budweiser)

A knitting machine that knits Christmas jumpers using the power of people’s tweets has been unveiled.

The Knitbot will produce the festive clothing until December 6 by using a chip that responds to users on the social network who mention #jumpers4des.

The machine will produce bright red pullovers decorated in white snowflakes and Clydesdale horses.

The machine knits when Twitter users mention #jumpers4des (Picture: Budweiser)

Anyone looking to get hold of one of the jumpers will have to click on the Budweiser UK Facebook page.


The beer company launched Knitbot as a way of encouraging people to appoint designated drivers over the Christmas period.

The company’s marketing manager Jennifer Anton said: ‘We wanted to promote and celebrate the important role that designated drivers play in a fun and engaging way, with our own take on the festive knitwear trend.’