As part of the study, 2,015 people who saw at least one movie in theaters in the last 12 months and 505 who did not were surveyed. What was found was that people who stream on services like Netflix, Amazon Video, HBO, Hulu, etc, also go to the theater. The survey dubbed these types of people ‘dual-consumers.’ Moreover, it was found that those who go to the theater to see movies more often are also more likely to consume streaming content more frequently.