An on-demand spa startup called TooYoo is soon becoming the go-to option for those looking for a spa-like relaxing experience at home.

Just launched in Delhi-NCR, TooYoo makes a wide range of beauty services available in the comfort of your home or office. And it’s available for both men and women.

“I believe that a good massage can help you do more in life. To be able to call for a beauty or spa service at home would be super convenient in today’s hectic life,” co-founder Shipra Sharma said.

TooYoo is the online arm of Tattva Spa that was launched in 2013 and operates at 40 hotels across 20 cities. It’s run by the Gurgaon-based company Elementia Wellness. The company raised an angel round from Indian Angel Network and HealthStart in October 2014.

“Resort spa management has given us the knack for remote management of wellness and salon services,” says Shipra.

The on-demand beauty and wellness space is nascent in India, where most people still prefer going to the neighborhood beauty parlor unless there is a big event like a wedding.

TooYoo thus decided to test the waters with a trial run in select areas of the Indian capital in August last year before offering its services full on across Delhi-NCR. The startup already does 400 transactions a month, with a 60% month-on-month rate of return customers, according to Shipra.

“We have serviced more than 10,000 unique customers to date,” says Shipra, who is an engineering graduate and heads business development and marketing at Tattva. Aditya Kaushal, Anita Kaushal, Karan Goyal are the other co-founders.

This is an excerpt from Tech in Asia. You can read the full article