This cologne from Franco-Spanish fashion designer Paco Rabanne is gaudy, blinged-out and ostentatious. And that’s just on the outside. It comes in a gold ingot shaped container that sports a juice of a similarly showy name.But take a few sprays (and only a few sprays, this is strong stuff), and the bling slowly gives way to something more woodsy and less playful.

Indeed, it opens with a blast of grapefruit, mint and blood mandarin that smells a little like Hawaiian Punch, but the middle note is rose, cinnamon and spice. Hours and hours later, it simmers into leather, white wood, amber and patchouli, all combining to make this a more complex cologne than it immediately presents itself. Indeed, this is a young man’s “going out” fragrance, better suited for the club than for the office.

Sexy and maybe even a bit feminine, it’s not for everyone, but if you give it a enough time, One Million morphs into a rich scent, indeed.

A 1.7 ounce bottle retails for about $54.