What is a Value Proposition?

In marketing, a value proposition is a statement that clearly identifies clear, measurable and demonstrable benefits prospects get when buying your product or service.

You’ll typically come across an e-commerce value proposition on homepages, product descriptions, Facebook ads, among other places.

If you’re having trouble writing a value proposition for your e-commerce site, try answering the following questions first:

What is a common problem among your target audience? How do your products offer a solution to that problem? What’s the value consumers will get upon buying your products? What makes you different from your competitors?

After all, you know your brand better than anyone else.

But this doesn’t mean that you should be flaunting your products with fancy adjectives.

A slogan where you explain your company’s vision or a phrase you use to describe your products is NOT your value proposition.

The name itself suggests that your value proposition should tell about the value you can offer to your potential customers.

Make sure you keep the focus on your consumers, and not your brand.

Without further ado, here are six strategies you can use to write a compelling value proposition for your online store and 17 of the best value proposition examples from top e-commerce brands.