The alternative music trend of the 1990s had a significant affect on the music industry and with that evoked a number of major changes. The introduction of grunge in 1991 is credited with murdering arena filling, stadium rock that dominated the industry in the 1980s. Nirvana in particular were a welcomed contrast to the over the top, pretentious acts that predated them, becoming well known for their raw, stripped backed style. The idea of alternative music was not a new one, but the success of Nirvana bought it to the attention of the mainstream. As the decade continued, more and more alternative artists saw mainstream success, changing the way people connected with music. This had a significant impact on festival lineups which became inundated with these independently signed bands. The trend initiated a subculture where outsiders came together in small, hidden venues, record stores, indie labels and photocopy stores. Another important effect of the genre was the introduction of the riot grrrl movement, a feminist punk rock movement that thrust more females into the industry. Bands like Bikini Kill and Sleater-Kinney fronted the crusade and had a meaningful impact on female listeners. The end of the decade saw a diversification of the alternative genre and various strains of “indie rock” attained success in the mainstream. Bands like The Strokes, The Killers and The White Stripes were achieving popularity, however, electronic music was on the rise, threatening the future of indie and alternative music. Rather than becoming extinct, the genre evolved into what we know it as today. The suggested staleness of post-grunge and rise of electronic music sparked the emergence of a new group of bohemians who utilised different strategies in order to get their music heard. The alternative music trend smashed through the mainstream, making way for self expression and strangeness that has come to be seen as natural in a modern industry where anyone can be a producer.