Redbox clearly knows that the days of the DVD are numbered, and has publicly tested several new ventures, including a streaming service a few years back, to keep itself competitive in the crowded home entertainment industry.

One of the hottest topics in tech right now is virtual reality, and Redbox seems to be jumping on the trend. The company announced a new pair of VR glasses, RedSpecs, today. See today’s news release after the jump for full details.

Here’s the complete news release from Redbox.com:

Oakbrook Terrace, Ill. – Apollo Global Management, a leader in automated retail and parent company of Redbox, today announces RedSpecs, a virtual reality (VR) headset designed to augment the Redbox movie rental experience. RedSpecs are compact and stylish VR glasses that seamlessly integrate with Redbox kiosks and the Redbox app to provide viewers with completely immersive and mobile content-viewing. “RedSpecs are the next evolution of the Redbox experience,” says Redbox CEO Galen Smith. “Our customers are constantly asking for new and innovative ways to enjoy their favorite movies and shows, and we feel that RedSpecs delivers. This is an entirely new way to experience entertainment, and it will revolutionize this industry.” The RedSpecs program, which will initially launch in limited test markets in Q3 of 2017, includes specially designed kiosks that dispense the glasses, along with traditional DVDs, Blu-ray discs, and video games. Customers can rent their RedSpecs for a low fee alongside their DVD or Blu-ray discs. After a quick and simple registration of their RedSpecs with their Redbox app on their iOS or Android device, users can then enjoy their rental wirelessly from their device, without the need for the physical disc. Upgraded Redbox kiosks will also seamlessly link with viewers’ RedSpecs, and allow them to watch trailers for current and upcoming movie releases, as well as Redbox news and updates. In addition, RedSpecs will offer a “pop-up” mode, which will allow the glasses to display movie trivia, locations of the nearest Redbox kiosks, and much more as users go about their day. “This is a truly boundary-pushing new technology,” says Smith. “RedSpecs are totally unique, and will let our customers enjoy their Redbox movies and shows everywhere they go, all in a stylish, safe, and compact package. Redbox’s future is here.” Full details on the new RedSpecs program, including pricing and the nationwide rollout timeline, will be released later this year.

What do you think, Insiders? Does Redbox have a winner here, or will RedSpecs end up as the Google Glass of the home entertainment industry? We want to know your thoughts in the comments!

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