



Screen Shot: Examples

City Based: Sydney, Australia

What inspired the brand name?

Our ultimate goal is to become a apparel sourcing and manufacturing business. The current collection is our entry into the market; an “Example” of what is possible with us. Our t-shirts are made from scratch with 230GSM cotton that is imported from Portugal. They feature some very special details such as a double collar and a split back seam. We want to bring other people’s ideas to life for them; just as we did for ourselves.

At what moment did you realize you wanted to start a brand?

The earliest memory of direct clothing design I have was in a grade 10 class; approximately 6 years ago. I asked my principle if I could redesign the school sweaters and pullovers. He said no.

What helps you get over creative blocks?

If I feel like I am in a creative rutt - I watch movies with great cinematography, explore subcultures and most importantly, take a 1-3 week break; this way I can recharge and relax my mind.

What is the biggest mistake you have made?

Trusting manufacturers. Get a contract going or it isn’t happening.

What is the biggest success you have had?

Our launch party / pop up shop saw 500+ people roll through. We packed out a whole venue wall to wall and ended up having a 10 minute queue to get in. We didn’t expect it to get that crazy.



