After nearly three full rounds, about a hundred unanswered strikes, and a whole lot of blood that wasn’t hers, Joanna Jedrzejczyk is still the UFC women’s strawweight champion.

That’s a good thing for her, since the “Joanna Champion” nickname is tough to pull off if you don’t have the belt around your waist, but it’s also probably a good thing for the UFC.

As you may have noticed, the UFC needs charismatic champions, which is exactly what it has in the 27-year-old Jedrzejczyk, who managed to make a heated rivalry out of what could have easily been a lackluster title fight mismatch, then delivered with a performance that was as thorough as it was brutal.

At times, Jedrzejczyk’s third-round TKO victory over Jessica Penne looked like a sadistic sort of instructional video.

Here’s Joanna demonstrating the counter left hook. Here’s Joanna showing the proper technique on a front kick to the face. Here’s Joanna opening up a person’s nose to offer us a good look inside.

When Penne (12-4 MMA, 1-1 UFC) came forward, Jedrzejczyk (10-0 MMA, 4-0 UFC) swiftly showed her why that was a bad idea. When Penne offered to take it to the mat – several times, in fact – Jedrzejczyk deftly declined. She knew what the fans gathered for UFC Fight Night 69 in Berlin had come to see, and she gave it to them in single shots as well as staccato bursts.

She beat the brakes off Penne, in other words, both in close and from afar, and then she beat her some more. She’d be beating her still if referee Marc Goddard hadn’t had the good sense to stop it once it became clear that Penne was remaining upright through sheer force of toughness and will, and not because she was, in any meaningful sense, still an offensive participant in the bout.

When it was over and Jedrzejczyk was straddling the top of the cage, politely inquiring as to who would like to go next, it wasn’t hard to imagine a very bright future for the UFC’s women’s 115-pound division with Jedrzejczyk at the helm.

She’s got a certain undeniable charm, this Polish kickboxer. She’s also got a style that’s endlessly fun to watch, plus just the right amount of attitude to be interesting without being all the way arrogant. The question the UFC faces now is what to do with her, which isn’t as simple as it sounds.

With almost every other champion, we already expect to shell out premium prices to see them work on pay-per-view. Sure, you might get the occasional title fight on FOX in one of the lighter divisions, but the big draws are behind the paywall, which is how both they and the UFC cash in on their position.

For most of them, the belt comes with a simple formula – sell pay-per-views, stay champion, get paid. But for Jedrzejczyk, things are already working out differently. On Saturday she became the first UFC champ to defend a title on Fight Pass, the UFC’s online streaming service. That enabled her to fight in Europe, not far from her home in Poland, and it also enabled many European fans to watch her in primetime.

What that didn’t give her was the usual push and pomp of a big time UFC event. That’s an important difference not only for financial reasons, but also for the sake of exposure. After the performance Jedrzejczyk put on against Penne, it starts to feel like the only thing keeping her from having more fans is the struggle to get her in front of more eyeballs.

Because, most fight fans? They’re going to want to see what Jedrzejczyk has to offer. In two UFC title fights, she’s checked off almost all the pertinent boxes on the superstar checklist, and she’s done it in someone else’s blood. Clearly, “Joanna Champion” has got the goods. All she needs now is a stage big enough to hold them.

For more on UFC Fight Night 69, check out the UFC Rumors section of the site.