Updated 9/5/2020

This list has been updated for 2020! There are currently three cruelty-free organizations that can certify brands to obtain official cruelty-free status: PETA, Leaping Bunny, and Choose Cruelty-Free. Since gaining a cruelty-free certification is optional, not all brands go through the process to obtain it. Unfortunately, this is how a lot of cruelty-free companies fall through the cracks and not many people know they are cruelty-free. In addition to that, the cruelty-free certifications mentioned above also does not cover the same grounds. They are three different organizations with different ideas of what “cruelty-free” really means. This requires us to do our own research and sometimes go to the brand directly to ask them about their cruelty-free policy to see if it aligns with our specific views on cruelty-free.

So I have done just that, researched companies to find out their cruelty-free policies. Since the cruelty-free market demand is rising, many companies have also started to post this information on their websites, specifically on their FAQ pages, since cruelty-free policy has become a popular inquiry.

This list includes beauty brands that are cruelty-free and meet ALL of the following criteria:

They do not test on animals during any part of production They do not order materials from any third party vendor who tests on animals They do not have third parties test their products on animals on their behalf They do not sell their products in countries that require animal testing (i.e. mainland China) They are not owned by a parent company who tests on animals

Below is an A-Z list of 100% cruelty-free beauty brands. Many of these brands offer vegan products as well, and I have listed which brands are 100% vegan.

Want to search this list?

Press Ctrl + F on Windows or Command + F on a Mac to open a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.

I hope you find this list helpful when choosing your beauty products.

If you enjoyed this list and if it was helpful for you, be sure to leave a comment below. There were definitely a few cruelty-free brands that I had no idea about before creating this list, which I am super excited to try! Which brands are you most excited about? For a list of brands to AVOID, follow the link here.

Thank you for choosing vegan and cruelty-free. 🙂 Remember: having a vegan, cruelty-free beauty routine, while a small change in your everyday life, can have the largest impact on the world around us.

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XO, Stephanie

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