Livestock animals are often struck with diseases such as bird flu, swine flu, mouth and foot infections which has raised the concerns related to safety and the quality of meat products. This has led to the utilization of specialty additives. However, increasing demand of grains such as barley, maize and wheat from other commercial foods is anticipated to hinder the growth of the market.

Rise in advanced technologies coupled with consistent enhancements in in the final production on the basis of type of feed and fluctuating regulatory trends are boosting the market.