Call it “Facebook official” — today Facebook founder Mark Zuckerberg officially announced the launch of FWD.us, a political advocacy group whose first big issue is calling out for immigration reform. Today on the Washington Post, Zuckerberg wrote an editorial announcing his new group and discussing his first issue:

“We have a strange immigration policy for a nation of immigrants. And it’s a policy unfit for today’s world,” writes Zuckerberg, who related how he taught an entrepreneurial class for middle-school students and had some of them tell him they could not plan for college due to their undocumented status. Zuckerberg wrote the U.S. needs “comprehensive immigration reform that begins with effective border security, allows a path to citizenship and lets us attract the most talented and hardest-working people, no matter where they were born.” Zuckerberg added he himself is a grandson of immigrants who came through Ellis Island.

The new political advocacy organization has quite a few heavy hitters as either founders or major contributors, including Yahoo’s CEO Marissa Mayer, LinkedIn co-founder Reid Hoffman and Google’s Eric Schmidt.

And it is not just tech giants who are joining Zuckerberg. According to Politico, FWD.us also has political veterans from both sides of the aisle, including Alida Garcia, former Latino vote deputy director for the Obama 2012 campaign. Garcia will be FWD.us director of coalitions and policy.

“We will use online and offline advocacy tools to build support for policy changes,” writes the Facebook founder, “and we will strongly support those willing to take the tough stands necessary to promote these policies in Washington.”

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