January 28, 2017 begins the Lunar New Year of the Rooster. According to Karma Weather, the Rooster is a sign of dawn and awakening, triumph and success can only be achieved at the price of hard work and patience in 2017.

On the business side, Singapore Business Review mentioned that Singapore, together with Hong Kong and Shanghai are identified as the top three cities ideal to be the center of IT industry in Asia, based on a survey conducted by IDG Connect.

According to IDG Connect, “We see that 86% of those in Singapore chose Singapore and 56% of those in Hong Kong chose Hong Kong (though another 20% opted for Shanghai). Those based in mainland China split their preference across Shanghai (34%), Beijing (22%), Shenzhen (15%), so, what’s in store for IT companies this year of the rooster?

In a most recent report of BMI, Singapore is considered as one of the most progressive in the IT market all over Asia Pacific. It will continue to grow over time especially around cloud computing and other internet stuff that can help attract big business ventures.

Here is the latest update and industry development from 2014 to 2020. But the real question is, how can Singaporean IT companies soar high when it comes to the number of their potential clients in the year of the rooster?

Here are the 5 tips to boost the number of potential clients for IT companies in Singapore.

#1: Embrace Change

With the rapid and constant change when it comes to information technology. As an IT company, you must not settle on one product or service alone. In order to compete in the market, you must offer different solutions and services that are in demand in your line of business.

Related: Marketing Trends in Asia: What to Look Forward This 2017

#2: Prioritize online presence

Nowadays, people are doing their research before buying something, and they’ll be doing it online since it’s the most convenient way for buyers to search and research about what they’re looking for. Reaching out to your audience through Social media such as Facebook, Twitter and Instagram can help provide information to your target market. At the same time, creating articles online with important information about your products and services can help you deliver the right message to your audience.

Related: The Many Ways of Selling your ERP Software Products

#3: Target the right market

Every company has identified their target market upon inventing a solution or considering a type of industry for your business. Knowing who your customers as well as their needs enables you to understand them better, makes it easier for you to create a product that matches their needs. Read this How to Make Prospects Feel Satisfied in Purchasing your Software Products

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#4: Focus on quality

In business, it’s not just about the number of clients you have in a year. It’s all about the number of satisfied clients that matters. Satisfied clients can bring in more clients through referrals. Customers nowadays would consider companies with good customer experience regardless of the price. Here’s the 3-step to follow for better customer retention in Singapore!

#5: Emphasize on value-added features

The problem with IT companies is that most of the time, they offer the same product and services. If competitors are already selling the product try adding new features that will make your solution even more attractive.

Success isn’t all about luck. It comes with hard work and patience. Follow these simple tips this 2017 and bring in huge number of potential clients to your business.

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