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Bryce Petty... how hopeful is his Heisman campaign?

(AP)

Baylor coach Art Briles was miffed that his quarterback Bryce Petty didn't receive an invitation to the Heisman Trophy ceremony last year. Petty was seventh in the vote. Only the top six receive an invitation.

Said Briles at Big 12 media day on Monday: "Go to a Dairy Queen in Salem, Ore..." and they've heard of Petty.

So we did. Or at least one of my radio-show (750-AM and 102.7-FM, 12-3p) production assistants did. There are six official Dairy Queen locations in Salem. Judah Newby made the calls, so full credit to him, but the audio is priceless.

None of the six locations had heard of Petty.

"I've never heard of him," said one male (West Salem) Dairy Queen employee, who was asked if he knew Petty or Briles. "You know you called a fast food restaurant, right? Are those like owners of Dairy Queens or employees?"

Another male Dairy Queen employee at the Mission Street location said, "I'm not familiar with it at all, I can ask my manager."

The manager said, "I have no idea. I don't know."

The best employee reaction when asked if anyone knew Bryce Petty.

"Like a dog?"

While nobody knew Petty, one employee said he knew that Wyoming quarterback Brett Smith was an undrafted free agent signed by Tampa Bay, "waiting to play in the NFL."

So there's that, coach.

I don't blame Briles for generating publicity for his guy. I'm happy that we could help him spread the word. Now, at least six Dairy Queen employees and one manager have heard of Petty.

Here's the audio:

Give me your can't-miss Heisman invitees...

--- @JohnCanzanoBFT