

Everybody should be able to eat Whole Foods Market quality—we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.

To get started, we’ve lowered prices on a selection of best-selling grocery staples, including organic bananas, responsibly-farmed salmon, animal-welfare-rated 85 percent lean ground beef, and more.

And this is just the beginning—we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”

Jeff Wilke

CEO, Amazon Worldwide Consumer