The graffiti, which surfaced in West Bengal has been circulated widely. (Photo: Twitter)

A graffiti mocking the Bharatiya Janata Party (BJP) has emerged in West Bengal as the party struggles to find candidates for all 42 Lok Sabha seats in the state.

The graffiti showed Prime Minister Narendra Modi holding a leash tied to a cow, below a message read: "Let's make you a BJP candidate for Lok Sabha elections".

The message has become quite a popular WhatsApp forward in the wake of Lok Sabha elections 2019.

Wall graffiti mocks the BJP as it struggles to find candidates to filed in all the 42 seats in #Bengal! pic.twitter.com/FCHRjOcbwU Indrojit | ????????? (@iindrojit) March 25, 2019

At present, the BJP has fielded 29 candidates in West Bengal but seems to be struggling to find candidates for the remaining 13 constituencies. At least 25 of the 29 candidates are new faces.

Meanwhile, Mamata Banerjee's Trinamool Congress has declared candidates for all 42 constituencies.

The party, which has been trying to boost its chances in Bengal, has been struggling to field candidates against the well-known faces roped by TMC.

BJP's unique strategy in Bengal

India Today TV learnt that BJP released its first list for West Bengal, comprising 28 candidates, based on a survey conducted internally by the party over the past two months. The sample size of the survey was believed to be 6,500 people across every constituency.

The questions were specifically aimed at what kind of leader the people want to see representing the constituency in the parliament. The party even ensured that no names were suggested as it could limit the scope of selection.

Mahila Morcha President of the state Locket Chatterjee was expecting a BJP ticket from Birbhum but findings of the survey indicated that her popularity was higher in Hooghly. Therefore, she was fielded from the same constituency.

Similarly, Dudh Kumar Mondal, who had parted ways with the party and has been vocal against it, has also been given a BJP ticket after the survey reflected his popularity on the ground.

However, reports indicate that the unique selection process has caused more harm than good for the BJP. Several of the party members in Bengal are not happy with the selection process and it has even led to the exit of BJP state vice-president Raj Kamal Pathak.

While the strategy may help BJP better its performance in the upcoming elections, it seems the new strategy is also causing internal turbulence in the party's Bengal camp.