As we buy new gizmos, gadgets and toys this holiday season, most of the time “batteries are not included.” Three of the major battery companies—Energizer, Duracell and Panasonic—have formed the non-profit Corporation for Battery Recycling in order to explore how to provide recycling to US consumers. At the same time one of their major competitors—Rayovac—has refused to do their part. By rejecting these market-based recycling efforts, Rayovac has made the possibility of a real battery recycling solution for US consumers more remote.

This holiday buying season remember: with Rayovac, Recycling’s Not Included.

If this wasn’t bad enough, Rayovac has actually tells US consumers to throw their old batteries in the trash while telling European consumers to recycle, because trashing batteries is bad for the environment! It’s time for Rayovac to stop lagging, start leading and develop a consistent policy for recycling that makes sure their consumers in the US are given just as many opportunities for recycling as their consumers overseas.

Please, take a moment to let Rayovac’s CEO know that you are keeping their environmental record in mind when shopping for batteries this holiday buying season, and that if they expect responsible consumers to spend money with them, they need to be responsible with their products. Email Dave Lumley, CEO of Rayovac’s parent company Spectrum Brands at David.Lumley@spectrumbrands.com, and tell him that you want Rayovac to offer recycling, or you’ll take your business elsewhere!

We’ve included this hilarious image developed by our friends at Texas Campaign for the Environment to help spread the word about how naughty Rayovac has been when it comes to the environment and recycling. Please, share it on social media (Twitter, Facebook, Instagram, etc.) and let your friends and allies know: Rayovac needs to embrace—not spurn—battery recycling for Americans!