Twitch, the hugely popular social video platform for gamers, will be a key feature of PAX Australia in late October.

This will be the first time the company has had an official booth at the convention, which is one of Australia's biggest annual gaming events.

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Big news streamers - @Twitch are coming to Australia for the first time during #PAXAus! pic.twitter.com/GO6UuAQuAU — PAX Australia (@PAXAus) August 4, 2015

Founded in 2011, Twitch is a streaming platform that features live video broadcasts of people playing video games. The company says it has an average of 100 million viewers a month worldwide, and around 1.5 million broadcasters playing everything from Pokémon to Counter-Strike live each month.

In August 2014, the company revealed it would be purchased by Amazon for approximately US$970 million.

In an emailed statement, Twitch said it would have a "massive show floor presence" in Australia, including a stage that will broadcast local games and gamers to the broader Twitch audience.

"Video games are a global phenomenon with a passionate consumer base eager to see the latest developments as they happen," said Jonathan Shipman, senior executive vice president of global strategy at Twitch. "Twitch has a strong philosophy about creating personal connections between video game publishers, broadcasters, and their communities through facilitating face-to-face interactions."

Shipman said the company is dedicated to expanding its presence in the global gaming community. This year, Twitch will also feature for the first time at the Electronic Game Show in Mexico and Tokyo Game Show in Japan, and it recently announced new points of presence in Hong Kong, Japan, and South Korea that are intended to improve its video delivery in those countries.

Even More Global: Announcing New Infrastructure (Hong Kong, Japan, South Korea) and International Event Presence. http://t.co/kzObYWjFwZ — Twitch (@Twitch) August 3, 2015

PAX Aus will run from Oct. 31 to Nov. 1 in Melbourne, Australia.