Hard to say whether this clever PSA spot for WildAid to address China’s huge problems with air pollution, is funny or sad. For now we’re heavy on the side of funny.

The 90-second spot, produced by McCann Shanghai, depicts a dystopian future where the Chinese have adapted to heavy pollution by growing out their nose hair.

The tagline is “Change air pollution before it changes you.”

In 2015 a total of 366 out of 366 cities in China failed to meet World Health Organization air-quality standards. That, in case your math really sucks, is not good at all.

Check it out:

Ad credits

Client: WildAid

Agency: McCann Shanghai

Chairman: Tomaz Mok

Chief Creative Officer: Tianit Ng

Creative Director / Art Director: Johnson Sheng

Creative Director / Copywriter: Ray Tang

Art Directors: Johnson Sheng, Yao Sheng, Bill Bo, King Bao, Sissi Chen

English Writer: Jay Caplan, James Reeves

Executive Producer: George Ooi

Production Company: Gwantsi Productions

Executive Producer: William Heun

Producer: Biying Zeng

Director: Chris Xu