There is a golden rule to succeed in digital signage . After several years of experience with football stadiums, we reveals what is needed for a digital signage project to be successful.You can invest in the most beautiful, the most expensive digital signage in the world but there is only one factor that determines its success: the customer! Without spectators, digital signage is like a car without a motor, there is nothing to "move it forward".The success of your digital signage lies in how to create a unique user experience for customers. The more you attract customers, the faster you get a return on investment and start taking advantage of digital signage. The question is: how to create a network of digital signage that can keep in touch with changes in habits and behavior of customers?Of course, good computer equipment, software and content are important but can not be an end in themselves. The tools that are need…