Cointelegraph Article: https://cointelegraph.com/news/crypto-booking-firm-travala-partners-with-travel-giant-bookingcom

In signing a Strategic Partnership Agreement with the giant online travel agency Booking.com, the world’s leading cryptocurrency-friendly travel booking platform Travala.com with over 2 million accommodation listings globally has heralded a new approach to bringing cryptocurrency adoption to the masses. Working together with the world’s leading digital travel company, Travala.com has already integrated Booking.com’s accommodation listings to its platform that are now live and bookable across over 230 countries and 90,000 destinations worldwide.

Customers on Travala.com are able to pay for hotels with the proprietary AVA token and 26 other leading cryptocurrencies in addition to traditional payment methods. Booking.com have recognised the value in making its vast portfolio of properties available to the growing blockchain and cryptocurrency markets. Such a move by Booking.com is a sign that we are close to seeing the industry’s acceptance of cryptocurrencies as a standard form of payment for travel bookings.

Juan Otero, CEO of Travala.com said: “This partnership allows our users to access Booking.com’s accommodation listings, as well as the listings from several other leading travel suppliers, which is a fantastic use case for our own AVA token and another huge step towards mass cryptocurrency adoption”.

In addition to unbeatable prices via its Best Price Guarantee, users of Travala.com also enjoy exclusive discounts and loyalty rewards via its tokenized incentives powered by its native utility token AVA.

Booking.com’s support for Travala.com illustrates the confidence it shares in this fledgling online travel agency and its commitment to supporting digital technology that helps take the friction out of travel.

Founded in 2017, Travala.com has grown from a small start-up to the world’s leading cryptocurrency-friendly hotel and accommodation booking service trusted by thousands of customers worldwide as their preferred online travel agency. With over 2 million properties across the world, this partnership with Booking.com makes Travala.com one of the largest online travel agencies in the world by number of bookable hotels.

Travala.com has delivered a frictionless travel booking platform, while its exciting and hugely ambitious Whitepaper has generated significant interest from retail investors and crypto enthusiasts, who are excited by Travala.com’s vision to align travel booking with the ethos of decentralised technology.

About Travala.com:

Travala.com is the world’s leading cryptocurrency-friendly hotel and accommodation booking service with 2,000,000+ properties in 230 countries and a champion of cryptocurrency adoption, accepting over 26 leading cryptocurrencies in addition to traditional payment methods.

About Booking.com:

Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in 198 offices in 70 countries worldwide.

Travala Links