This sounds like a one-off concept car, but it's very much intended for the real world. Roush is helping Domino's build 100 DXPs that will reach 25 US cities within the next 90 days, including Boston, Dallas, New Orleans, San Diego and Seattle. And it may well make financial sense for Domino's, even if it seems expensive at first glance. The oven and storage should help drivers deliver more pizzas per trip, and make sure that you're happy when your food arrives. It's advertising on wheels, too. While you probably won't ever see the local pizza joint operating cars like this, it won't be surprising if the big chains leap on this idea in hopes of getting a competitive edge.