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The Oculus Rift VR headset is being integrated into Chuck E. Cheese family entertainment centers this month.

The Rift will be used for a game called Chuck E. Cheese's Virtual Ticket Blaster Experience where kids grab as many tickets as they can in 360 degrees. Tickets can be exchanged for prizes.

Roger Cardinale, president of parent company CEC Entertainment, says: "Kids today have unprecedented access to game consoles and tablets. Our challenge is to deliver an experience not available at home, and there is no doubt virtual reality does just that. Oculus Rift technology is the next frontier in the gaming industry, and we're thrilled to be able to say it's part of the Chuck E. Cheese's lineup."

Oculus Rift will be tested in the Dallas, San Diego, and Orlando markets this month.