Did you hear Apple debuted the iPhone 5 on Wednesday? No? It's probably because you were so distracted by the strangely matchy-matchy fashion choices of the presenters.

Talk about the newest Apple gadget dominated Twitter conversations around the event, but in all the chatter about screen size and battery life, more than a few people noted the untucked shirts trend happening on stage.

1.

And that's a wrap folks. Wait, there's one more thing: Untucked dress shirts are the new black. twitter.com/nickbilton/sta… — Nick Bilton (@nickbilton) September 12, 2012

2.

Apple execs have taken Steve's mock turtleneck and one-upped it by wearing equally atrocious untucked button up shirts. — Rob (@therobjohnson) September 12, 2012

3.

if you took a drink every time some white guy walks out in an untucked shirt, you'd be unconscious by now. #LiveiPhone5 — David Lidsky (@davidlidsky) September 12, 2012

4.

Apparently ill-fitting untucked dress shirts are a requirement to present at an Apple event. — Joe Blank (@YesBlank) September 12, 2012

5.

I dig how all the Apple execs have adopted typical "dudewear" for press events: untucked shirts and jeans. #screwyouties — Du4 (@Du4) September 12, 2012

6.

Most noticeable thing in the Apple iPhone event: untucked (?) shirts.#apple — Abhijeet Kaulgud (@kaulgud) September 12, 2012

7.

Untucked shirts on Apple executives shows that they're hip to the kids. Or just unkempt. Or fat. — SJM (@stephen_blog) September 12, 2012

8.

Well people, it looks like it's an untucked shirts kind of world now. #apple — Kate Ward (@kateward) September 12, 2012

9.

Seriously, Apple execs. The "untucked shirts striving to look casual" is a lumpy look. You look like baggy pumpkins. — elisa nader (@elisanader) September 12, 2012

10.

Apple's Eddy Cue also in jeans and untucked shirt. Was there an internal memo on this? — Poornima Gupta (@PoornimaGupta) September 12, 2012

The untucked shirts theme even continued on screen: