The Gay Lesbian Alliance Against Defamation (GLAAD) said Monday morning that CNN should fire political analyst Roland Martin over comments made on his Twitter page about a Super Bowl ad.

In response to the H&M commercial featuring soccer icon David Beckham wearing underwear, Martin wrote on his Twitter page: “If a dude at your Super Bowl party is hyped about David Beckham’s H&M underwear ad, smack the ish out of him!”

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GLADD replied back to Martin’s tweet, saying, “@rolandsmartin Advocates of gay bashing have no place at @CNN #SuperBowl #LGBT.”

Martin shot back: “@glaad @CNN well you’re clearly out of touch and clueless with what I tweeted. Way to assume, but you’re way off base.”

The political pundit wrote on Twitter Monday that he intended his original tweet to be a shot at soccer fans instead of the LGBT community.

“I made several cracks about soccer as I do all the time,” he said. “I was not referring to sexuality directly or indirectly regarding the David Beckham ad, and I’m sorry folks took it otherwise. It was meant to be a deliberately over the top and sarcastic crack about soccer; I do not advocate violence of any kind against anyone gay, or not.”

GLADD issued a statement Monday morning calling for Martin’s departure from the network.

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“Martin has a history of anti-LGBT views,” the organization said. “GLAAD is calling on him to be fired, joining many other LGBT activists and bloggers.”

CNN has yet to make a statement on the issue.