April 6, 2018 People, Real Estate

Popular vlogger Casey Neistat has opened a three-level “factory”—as in Andy Warhol’s—in what used to be offices for his social-media company, Beme (which CNN bought for $25 million). In the announcement, he says the facility is called 368, after the 368 Broadway address, but it’s actually next door at 370 Broadway, on the ground floor and two lower levels. (Neistat’s office is still at 368.) In the first episode, out earlier today, he says he plans for it to be a production studio, music studio, and podcast studio, maybe a store at the front, with space to skateboard, play basketball, and host events and dinner parties. “Maybe the reason why creator community in NYC sucks so bad is because it’s not centralized,” he said. “What if this can become the space for all creators?” Anyway, no doubt there will be fans hanging around outside both buildings now.

A few Tribeca highlights from Neistat’s oeuvre….

Aladdin magic carpet prank:

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Snowboarding with the NYPD:

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Rocket shoes:

Most famous delivery man on earth:

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An ode to the New Fancy Food Deli: