A billboard on the Broken Arrow Expressway is taking a shot at Texas in a familiar way.

A billboard eastbound on the BA by the 129th East Avenue and 51st Street shows an upside-down Longhorn.

The billboard is likely a response to the news this week that OU players might receive a penalty for displaying the "Horns down" hand gesture.

On Wednesday afternoon, the Big 12 released a statement on social media: "If in the judgment of the on-field officials, any action by game participants deemed an 'Unsportsmanlike Act' is subject to penalty in accordance with college football rules."

Sooners coach Lincoln Riley had asked the conference earlier this week for clarification on the issue.