Tech giants and Apple and Facebook appear to have become the first major employers to pay for workers to freeze their eggs for non-medical reasons, NBC News reported. The benefit has been described as key to “leveling the playing field” between men and women by allowing women more freedom in life choices without facing the pressure of a ticking biological clock. With Silicon Valley firms fighting to attract top female talent, the pricey perk could also give the tech companies a competitive edge. Costs typically hit $10,000 for each round plus at least $500 annually for storage, according to NBC News.

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