For instance: An e-commerce retailer with the objective of converting prospective customers into acquired customers will send out special discount promotions or abandoned cart emails, while a company with the objective of brand awareness would send out company newsletters to its subscribers. Once your email marketing goal is set, the emailing marketing training moves backward with planning the other details of the campaign. This includes setting the email design, contents of the email, right subject line, frequency and time schedule etc.Students are given a host of email marketing software and tools such as MailChimp and AWeber to manage the marketing campaign. Last, but not the least, we also touch base with the art of writing the perfect cold email and ways of using email automation and drip marketing into your email marketing campaign.Email marketing still continues to remain one of the primary modes of marketing between B2B and B2C individuals and businesses all over the world continue to make big spends on email marketing. Thus, email marketing is a skill that once added to your arsenal of capabilities is sure to reap great benefits. The email marketing certification you receive post completion of the course will put you in a position to use email marketing at work or for your own business.If you wish to learn email marketing from the experts, join IIDE’s Email Marketing course based in Andheri, Mumbai.