Customers are the lifeblood of any business; longevity relies on CRM as the means for improving overall customer retention, lifecycle and lifetime value. But with rising customer needs, businesses can’t rely on assumptions of what a customer wants – yet so many do. Let’s take a deep dive into CRM – why it’s important for your business, and how we have your CRM recruitment needs covered.

What is CRM?

It’s the business practices of giving existing and potential customers (what they want, and learning about their needs and behaviours to develop stronger relationships, change their behaviour and drive repeat purchases through their lifestyle.

CRM Flow

The information a lead provides, for instance when they make a purchase, will then go into a CRM database. The sales or acquisition marketing team receives this information, then follows up the lead and (hopefully) converts them into a repeat customer.

CRM Pipeline – Essential

The CRM pipeline is essential to building strong, loyal relationships with existing customers and potential leads, and the sales / acquisition marketing team is what powers up the pipeline. Keeping strong relationships with existing customers and growing a business is vital.

CRM Recruitment

We will focus on the practice of CRM as a digital marketer as opposed to technical side of CRM. This would cover the use of CRM software like SalesForce for example. Some will be looking at analysis of lifetime value of each customer, diversification opportunities, loyalty programs, reward incentives, triggered email software and behaviour based emails or texts.

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