It’s one of the cornerstones of building a strong and assured online presence. But as new technologies enter the fray, what we consider to be an acceptable standard of design can quickly translate as outdated or redundant. Not only because our tastes change but in the world of web design and digital marketing the technological capabilities dictate the trends.

Indago Digital experimented with this concept by reviewing Australia’s most popular websites at the dawn on the Internet. We wanted to compare the old-fashion designs with the updated versions we interact with today. Which sites have evolved beyond recognition? Which have shown little progress from an aesthetical perspective? Our project focused on analysing the top 20 websites in Australia* for web traffic, sourced from Similar Web and Alexa.

The images on the left are how the websites looked early on and those on the right are makeovers which you’ll be familiar with in 2018.