ALPHASHARK Our flagship product, the AlphaShark is a luxury nylon strap with a smooth "seat belt" weave and premium stainless steel hardware. Shop ALPHASHARK

ALPHAPREMIER The AlphaPremier is our softest and most supple nylon watch band. It's the most luxurious feeling strap on the market. Shop ALPHAPREMIER

ORIGINAL BLUSHARK The standard nylon strap redefined. The Original collection strikes the perfect balance between comfort and durability. Shop ORIGINAL BLUSHARK

Alpha PerFit Single-pass seat belt watch bands fitted with a ladder lock buckle to allow for the perfect fit. Shop Alpha PerFit

Pajama Stretch The most comfortable straps in the BluShark arsenal. These watch bands are made of a stretchy nylon that has just the right amount give to it. Shop Pajama Stretch

Cordura Watch Bands Thinly padded and lined with leather for a soft, comfortable feel on the wrist with the tough exterior of Cordura fabric. Shop Cordura Watch Bands

KWIK CHANGE Quick release spring bars make for easy strap changes with our two-piece nylon Kwik Change straps. Shop KWIK CHANGE

ALPHASHARK SLIM At 1.2mm thick, the AlphaShark Slim is the thinner cousin of the AlphaShark and keeps your watch close to your wrist. Shop ALPHASHARK SLIM

ORCA Our Orca watch straps are known for their textured waffle weave and extreme durability. Shop ORCA

CANVASOFT Unlike similar straps, CanvaSoft was designed to give the rugged looks of canvas with a smooth, soft feel on the wrist. Shop CANVASOFT

3-Ring Single Pass Our version of the classic Zulu-style straps. These single-pass straps have unique straight line stitched down the center.