Ikea has landed themselves in a slightly embarrassing situation after a Reddit user discovered the name of one of their pillows translates a little awkwardly.

"Gosa Raps," when translated by Google, comes out as "Cuddle Rape" in English.

However, the real translation for "Raps" is "Rapeseed," which is a type of flower. It's also worth mentioning that other pillows in the series have names that follow the convention "Gosa + flowername," reports the Huffington Post. For example, “Gosa Tulpan” means “Cuddle Tulip.”

This isn't the first time the furniture giant has struggled to come up with names for their furniture that doesn't offend when translated to other languages.

They are in somewhat of a unique position in that the company has more than 9,500 products in its catalogue, with 4-10 letter names for each, which are then sold across 298 stores in 26 countries, reports the Belfast Telagraph.

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Ikea mentions that it gets naming inspiration “through dictionaries, websites, crossword dictionaries, atlases, announcements in the births column and place-name lists.”

Previous examples of naming gaffs for English speakers include: "Fartfull," “Jerker,” "Hanger Bumerang," and "Skanka."

And then there was “Gutvik,” which means tiny village in Swedish, but caused a good laugh among German's who believed it sounds like “good f**k”.

A bed called “Redalen” caused a bit of a stir in Thailand when customers noted it sounded a lot like the word for "third base" in Thai.

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However, humour comes naturally to Ikea, a company known for making its own light-hearted plays and innocent jokes.

Earlier this year, Ikea Australia released an ad that offered free cribs to baby's born exactly nine months from Valentine's Day.

And despite the naming gaffes made through the years, the company show no sign of slowing down, with plans to open between 20 and 25 new shops each year, starting this year until 2020.

Ikea is the world’s largest furniture retailer, recording an annual net profit of $5 billion in 2012, achieving sales of $43.2 billion in 44 countries.