Last week played host to Amazon Prime Day, a huge, annual event hosted by the online retailer which sees plenty of products be placed on offer. This year's Nintendo deals weren't particularly mind blowing, but new data suggests that the Switch was incredibly popular amongst consumers regardless.

The data comes from Hitwise, which has tracked online visits, transactions, sign-ups, top searches, and more. As you can see in the images below, the Nintendo Switch was the most searched for product across the US, UK and Australia. More people were hoping to find a Switch than common devices such as TVs, laptops, and iPads.

Likely owing to the fact that those Prime Day Switch deals weren't hugely impressive, the console didn't sell as well as other items, however. Despite the searches, the Switch failed to land a place in the top ten most purchased products for those countries.

Still, the search data alone shows that the demand is there for Nintendo's hybrid console, perhaps also indicating that more people would happily pick one up at a lower price point - something which bodes well for the upcoming Switch Lite.