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The message was clear: Your move, Western.

Mayor Ed Holder pulled no punches during a debate Wednesday about the out-of-control parties to celebrate so-called Fake Homecoming, saying Western University has to step up to stem the tide of bad student behaviour before someone is killed.

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“There will be blood on all of our hands — that sounds dramatic, but there will be — because people are being stupid, or encouraged by others to be stupid,” Holder said at a city council committee meeting.

“To Western I say, enough is enough. We need you to help us help London.”

Holder pushed for “extremely clear, extremely strong academic sanctions” that would see students suspended or expelled for taking part in dangerous or illegal behaviour during the raucous street party that brings tens of thousands of students from London — and outside the city — to Broughdale Avenue each fall.

In his first state of the city address last month, Holder pledged to get the party at Fake Homecoming — also known as FoCo — under control. Last year, more than 50 people went to hospital and at least one person was seriously injured after jumping off a roof. The street party cost upward of $200,000 in emergency services.