When a world champion speaks, it's kind of rude not to listen. When a four-time world champion speaks, it's contemptible not to act on what he's saying. So, Ford, time to get yourself back into the World Rally Championship.

Sebastien Ogier says so.

Yes, yes, yes, we've all heard this line trotted out about you remaining part of the team as a technical partner and we see the big blue oval that hangs above the door to the M-Sport World Rally Team. But you're fooling nobody. And, as the world becomes increasingly aware of the position Ford holds in the WRC, the more this once great rallying superpower is increasingly seen as something of a charlatan.