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The whole idea should not just be to have one thing going, like a halftime band, but all sorts of value-added features. And if you don’t tell anybody some of the things you have on tap, if it’s good, it can really work for you. People would be talking about it the next day and you’d have fans kicking themselves for missing it. Message: Don’t miss the next game.

And that includes the millennial crowd.

They’re not alien beings. Many of you have one or two living in your home. They like a good time. So make it fun with all sorts of happening things in all sorts of fun directions going on. If there’s a big crowd there, chances are they’ll want to be part of it. They go to where the action is.

On the field, the Eskimos stated mandate is to provide the most competitive, exciting, entertaining product possible and for most years in their history, they’ve done that.

Off the field it should be to create the most enjoyable, fun experience possible and build an environment that will make players want to be Eskimos and help create a crowd which creates a home field advantage that simply doesn’t exist when half the seats are empty.

One of the things I’m optimistic about when it comes to your hiring, Chris, is your background. You’ve had to promote to get people into the pews. But you might also get it when it comes to what the CFL should be emulating. It’s not the NFL. It’s U.S. college football.

The Eskimos never send anybody in the non-football game presentation side of the business down to Norman, Oklahoma, (Sorry, I know you went to Oklahoma State in Stillwater, not Oklahoma in Norman) to experience the sensational scene at their games. And there are thousands of those millennial fans at those games. They’re called students.