SCOTTS VALLEY >> The Great Morgani, the colorfully costumed Santa Cruz accordionist, showed up at the Scotts Valley transit center this week playing “Hi ho, hi ho, it”s off to work we go” for tech commuters awaiting their Apple, Google, Yahoo and Netflix buses to take them to work in Silicon Valley.

“I would play ”Do you know the way to San Jose?” but I don”t know it,” confided Morgani, covered head to toe in royal blue, dangling two computer keyboards, with orange tubes Mohawk-style on his head and a cyber eye.

Unaccustomed to such sight, the Netflix driver pulled out his cellphone to snap a photo of the unconventional street musician.

Morgani was invited to make an appearance by Santa Cruz Works, a new nonprofit with a campaign to raise awareness of the burgeoning tech industry in Santa Cruz offering a growing number of well-compensated jobs.

The Armada Group, Looker, Design by Cosmic, PayStand, PredPol, all in Santa Cruz, have openings, as does Catbird in Scotts Valley.

This month, 30 new job postings appeared on the Santa Cruz Tech Beat website.

“We just hired three guys in the last two weeks,” said Frank Humphries, marketing chief at Product Ops in Santa Cruz, wearing a T-shirt proclaiming, “Don”t get on the bus. Santa Cruz has the jobs you want.”

He”s the executive director of Santa Cruz Works, where his boss Bob Cagle is board president.

Humphries, a former marketing director for HP, said he has enjoyed a reverse commute with little traffic to Santa Cruz from Los Altos for the past six years.

“I”d move to Santa Cruz but my wife works in San Francisco,” he said.

Driving Highway 17 early in the morning, Humphries said he sees a constant stream of headlights going to Silicon Valley an hour away, some of the 20,000 Santa Cruz County residents who commute over the hill.

A survey of tech commuters by Civinomics found the average salary was $153,000, clearly a lure to make the trip twice a day.

Though Santa Cruz has nothing comparable sizewise to Apple or Google, there are many more tech opportunities, something these commuters who spend so much time elsewhere might overlook.

To remedy that, Santa Cruz Works sponsored a new edition of Instant Santa Cruz, a locally produced magazine spotlighting tech pioneers such as Peggy Dolgenos, Chris Neklason and Philippe Kahn and new movers and shakers such as Sol Lipman, Brenda Romero and Bud Colligan, the venture capitalist who created a group to back Santa Cruz startups.

Mark Adams, a UC Santa Cruz grad who is program manager for Santa Cruz Works, brought 160 copies of the magazine to give to commuters, starting at 6:40 a.m. for the first Apple bus.

“I think it went really well,” he said, watching a line of casually dressed complete-with-backpack commuters peruse the magazine.

Humphries said Santa Cruz Works began radio ads in October on KUSP on shows such as Geek Speak to support the campaign.

Instant Santa Cruz

What: 70-page glossy magazine featuring Santa Cruz tech leaders Graeme Devine of Magic Leap, Lloyd Tabb of Looker, venture capitalist Bud Colligan, Steve Benz of Five3 Genomics, camera cellphone creator Philippe Kahn, Santa Cruz Tech Beat founder Sara Isenberg, John Roberts of X2Engine, Peggy Dolgenos and Chris Neklason of Cruzio, designer Judi Oyama, Jeremy Neuner of NextSpace, Bob Cagle and Dean Pfutzenreuter of ProductOps, Sol Lipman of Yahoo.

Where: Bookshop Santa Cruz and Logos in Santa Cruz.

Cost: $8.99