Heather Callaghan & Jeffrey Green

Activist Post

A major shift in the consciousness of food consumers is forcing the industry into a competitive race to become more natural. The market is telling food producers that they no longer want so-called factory food because of its many harmful effects on health and the environment. And the market is shifting despite the FDA, whose approval of genetically modified food (GMOs) and chemicals banned in other countries is now being seen by many as counter to serving “public health.”

For those who dig deeper, they may find that the FDA has long been controlled by factory food corporations who use the agency to protect their unsavory and unsanitary racket. Yet even with immense economic power and complete regulatory control, they must adapt to meet market demands or they’ll perish where others will thrive. That’s the way “free market” regulation works.

Customers are letting companies know that just because it’s legal to use an ingredient doesn’t mean it’s okay to use it. It does not mean that they are obligated to use it. Although the natural food movement has exploded in recent years, it’s still just a small part of the overall market. Yet many more are beginning to question what’s in their food thanks to the spreading of awareness. In most cases where change is occurring, it’s happened because a loud minority shed light on a specific product or company to force its hand.

These clean food activists are making a difference. Here are 13 recent examples where the food industry is pivoting to cleaner, more natural ingredients:

1. Subway removes ‘shoe rubber’ chemical from bread

http://www.usatoday.com/videos/news/2014/02/06/5256991/

2. Kraft cheese singles remove artificial preservative

http://www.cbsnews.com/news/kraft-singles-to-lose-artificial-preservatives/

3. Kraft agreed to take yellow dye out of some mac and cheese

http://abcnews.go.com/Health/kraft-agrees-yellow-dye-mac-cheese/story?id=20745315

4. Coca-Cola to revise levels of 4-MI chemical in U.S. sodas amid cancer concerns