Digital media company Perform Group has picked up the exclusive broadcast rights to the English Premier League in Germany, Austria and Liechtenstein.

The three-year deal kicks in at the start of the 2016/17 season and covers live and on-demand rights in all three territories. Additionally, the agreement includes non-exclusive rights in Switzerland and Luxembourg, plus clip rights in each of the five countries.

Perform replaces Sky Deutschland as the Premier League's broadcast partner in German-speaking Europe. Financial terms of the agreement have not been released.

Perform plans to air coverage of England's top flight on its new OTT service, which is set to launch in selected markets next year. So far the company has already acquired rights to Spain's La Liga, Italy's Serie A and France's Ligue 1, as well as the National Basketball Association (NBA) and the National Football League (NFL).

“We are delighted to have secured the exclusive English Premier League rights for Germany, Austria and Liechtenstein as well as the non-exclusive rights in Switzerland and Luxembourg," said John Gleasure, the chief commercial officer at Perform OTT.

"The arrival of Bastian Schweinsteiger and Jurgen Klopp has further increased interest in the Premier League across the German-speaking markets, and it is an exciting addition to our already extensive portfolio of exclusive live and on-demand content on our upcoming OTT offering.

"We will continue to add a range of both international and local rights to the service before our 2016 launch, and look forward to announcing further acquisitions in the very near future.”

Perform is a long-term partner of the Premier League, having produced and distributed the league's 'near live' match highlights since 2007.