Kickstarter Backers Stoked with Zubits When Jackie from Columbus, Ohio first invested in Zubits through our Kickstarter campaign, she was a little cautious about how effective the actual product was going to be. Now she tells us; “I funded this on Kickstarter and I'm SO glad I did. I'll never go back to regular shoe laces. Great job Zubits! One of the few Kickstarters I've funded that wasn't a huge disappointment .” This is our commitment to our backers, to create a solid time saving shoe lace solution that will contribute to their lives day in and out for years to come. A Family Affaire of Zubits As parents, we’ve always loved the idea of helping our entire family with something extremely useful or beautiful.... Continue Reading →

Good Looking Laces Means Good Looking Shoes People spend good money on shoes that they love or feel represent them in some way. From sneaker heads to athletes to moms out for a stroll - we all want our shoes to look their best helping us look our best. But then there’s the laces. Long, floppy, easily soiled and generally untidy. Floppy bows can make a great looking pair of shoes similar to a new car off the lot, instantly devalued. At Zubits®, we wanted to create a magnetic closure solution that would make your shoes look as good, if not better, than when you first saw them in the store, laces neatly tucked away into the shoe. It’s no secret, by the way, why retailers tuck... Continue Reading →