The best new artist category at The Grammys is sometimes criticized for not being fresh enough —2015 Grammy nominee Meghan Trainor is nominated in the category this year—but for a lot of people, it's the way they find their new favorite artists. And according to data from YouTube, exclusively provided to The FADER, some of those artists receive insane bumps in popularity after the show.

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For example, look at what happened to country singer Brandy Clark after last year's awards: