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America’s pastime no longer urges you to buy American. At least not when it comes to automobiles.

General Motors is out, and Hyundai is officially now in as the official automative sponsor of the NFL.

It’s a four-year arrangement announced Monday morning, and it will be launched in connection with the kickoff to the NFL regular season, on September 10.

“We are pleased to welcome Hyundai to our family of sponsors,” NFL senior vice president of sponsorship Renie Anderson said in a league-issued release. “We appreciate Hyundai’s enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year.”

It’s likely no coincidence that the release also includes a quote from the CEO of “Hyundai Motor America,” and that the release points out that “Hyundai Motor America” is headquartered in California, and that “Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide.”

As the U.S. of A. prepares to celebrate the 239th anniversary of its independence, it’s important for the NFL to make a non-American automotive sponsor look as American as possible.

In fairness to Hyundai and the NFL, Hyundai North America undoubtedly employs thousands of Americans. But it’s still not an American car company, and the NFL surely is concerned that this could create some hiccups for the most popular American sport.