What Netflix looked like in 2008. Netflix Netflix has gone through a whirlwind of changes since it began in 1997 as a DVD-by-mail service.

The company has navigated the change from DVDs to streaming to becoming a global TV network — leaving past, established competitors like Blockbuster in the dust.

But it hasn't been without hiccups along the way — remember the company's disastrous attempt to split into Netflix and Qwikster?

Jacinthe Busson, who runs the site UX Timeline, has compiled a timeline of Netflix's website changes from 1999 to the present.

Here's how its look has evolved: