Westworld is one of the most trippy, talked about shows on TV, so it only makes sense that the science fiction western would have some kind of installation at SXSW. And it didn’t disappoint.

Guests arrived at a recreation of Sweetwater, the show’s fictional town, where they got to participate in immersive storylines and become a part of the Westworld narrative themselves. Actors dressed in period costumes and taverns serving real alcohol added to the overall experience. No wonder tickets sold out so quick.