It’s a great day when a new film emulsion is announced, and the new Rollei Vario Chrome was just born into the world. Rollei states that it’s a slide film that seems to be pretty versatile. It can be exposed between ISO 200 and ISO 400. Specifically, it’s being targeted for use in low-level daylight illumination–so think about a cloudy day or something like that. Additionally, Rollei Vario Chrome has a warmer color tone to it which a lot of folks may really like since many modern digital photos tend to go warmer vs cooler.

According to Rollei’s producer @Macodirect on Instagram:

Rollei Vario Chrome 135-36 is a medium to high-speed color reversal film that is intended for photography under low-level daylight illumination or under other light sources using proper filtration. Rollei Vario Chrome has a medium degree of sharpness, its image results are characterized by a slightly visible grain and a warmish image tone. As the name of the film suggests it has a broad exposure latitude from 200 to 400 ISO (DX coded at 320 ISO). If you intend to project the slides we suggest to shoot the film at 200 ISO whereas 320-400 ISO is preferable for scanning applications.

Pre-sales of Rollei Vario Chrome start next week. We don’t have much more information at the moment, but we’ll update when we do!

Of course, a number of other new films have been announced this year and it’s turning out to be a very exciting year for film in general. While the bigger players still see film as a small source of revenue, there are smaller and leaner companies that are doing pretty well appealing to the analog photography world. Maybe someone will realize that picking up someone like Brooklyn Beckham may actually be good for photography by instilling into a new generation of photographers the idea of working with analog film mediums.