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In a not-so-surprising turn of events, an eastern Ontario marijuana producer is joining forces with famous pothead Snoop Dogg in a deal that will give the company exclusive rights to use certain content and brands owned by the rapper’s company, LBC Holdings.

In exchange for the rights, Tweed Inc., based out of Smiths Falls, Ont., will pay Snoop Dogg an undisclosed amount in cash and stock.

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Snoop has been hustling in the marijuana game lately, having recently launched his own cannabis line, Leafs by Snoop, just last November, and a venture capital fund focused on the pot industry called Casa Verde Capital.

“There are real social and medical benefits from the cannabis industry, and the world is seeing this positivity in a whole new way,” Snoop said in a statement. “Canada has been at the forefront of the business model, and I look forward to being a part of the road ahead.”

The deal is valid for three years and may be renewed for another two at the end of that term. What a time to be alive!