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Reading FC have taken the concept of a kit ‘launch’ quite literally ahead of the 2016/17 season.

The Championship outfit sent their new home and away strips into space to promote the release of the new threads.

The Puma home strip in the club’s traditional blue and white hoops and the yellow and black away kit reached an altitude of 128,000 feet – four times the cruising altitude of a passenger jet. The strips then returned to earth at a speed of 211mph.


The start of the new Championship season is now just over a week away, and with new manager Jaap Stam in charge, Reading will be hoping the team can rise as high in the table as their shirts can in altitude.



After his appointment Stam said: ‘Reading are very ambitious like I am and want to get back to the Premier League. Hopefully we can have a good partnership and get there.

‘Everyone knows that teams in the Championship are very competitive. It’s not going to be easy, but we’ll work hard.’