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(Image: SKY NEWS)

Emergency services were called to British Car Auctions near Blackbushe Airport on Friday afternoon following reports of the crash.

The incident is thought to have happened just before 3pm.

The South East Coast Ambulance Service tweeted saying they have had reports of four casualties after the £5.7million Phenom 300 jet plane came down near Farnborough.

Police later confirmed that the four people on board, the pilot and three passengers, have died.

A Hampshire Police spokesperson said: "Officers were called at 3.09pm to reports of an emergency at Blackbushe Airport in Yatesley.

"Road closures are currently in place and ambulance and fire crews are in attendance.

"More details will be released in due course."

(Image: SKY NEWS)

The jet is reported to have overshot the runway of the airport, which is located next to the dealership.

Witnesses have described how a large mushroom cloud of black smoke could be seen from miles away.

Angela Li wrote on Facebook: "Was driving home from work was on the dual carriage way near the Ely and saw a huge mushroom of black smoke."

Daphne Knowles, 70, a local resident told a local newspaper: "I was in a field with the cattle and I heard an aircraft coming very very fast from behind me.

"Two people said they thought it had to swerve to miss another aircraft as it went in, but I didn't see that myself and can't confirm, then there was a huge black cloud of smoke which went up.

"It appeared it tried to land at Blackbushe having travelled northwards."

(Image: SWNS)

Others have reported seeing eight to ten fire trucks on the scene after the plane "clipped the fence" before smashing into a number of cars.

Eyewitnesses at the scene also captured firefighters battling a blaze in the company's forecourt.

The video footage shows a huge fire in the middle of hundreds of cars.

Those in the vicinity were told to evacuate the area following the crash.

(Image: GOOGLE)

The Air Accidents Investigation Branch said it was aware and making inquiries.

Blackbushe is a private airport based in north-east Hampshire near the M3.

It was used throughout the Second World War by the RAF and is now home to a number of flying schools.

In 2000, five people were killed when a light aircraft crashed into a nearby business park shortly after taking off from the airport.