Did racist allegations affect Gaslamp's alcohol sales?

Three black potential patrons said they were asked to pay a cover charge at Houston's GasLamp bar while white customers were not asked to pay a cover. Since the men's story hit the internet, comments have posted accusatory remarks to the bar's Facebook page. An attorney for GasLamp said the men were charged the cover to discourage a too-high men-to-women ratio among patrons. less Three black potential patrons said they were asked to pay a cover charge at Houston's GasLamp bar while white customers were not asked to pay a cover. Since the men's story hit the internet, comments have ... more Photo: Via Facebook Photo: Via Facebook Image 1 of / 26 Caption Close Did racist allegations affect Gaslamp's alcohol sales? 1 / 26 Back to Gallery

When three black men claimed a popular midtown bar charged cover charges to only non-white patrons in mid-September, the Internet and online commenters erupted with calls to boycott the business. But did it make a difference?

Gaslamp recently reported its lowest mixed beverage sales of the year, according to October receipts filed with the Texas Comptroller's office. While it may appear to be a victory for protesters, that dip is actually the smallest decline the bar has experienced in 2015.

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The record-low alcohol sales this month are only down about $10,900 from September sales. Before that, the bar reported a more than $50,000 dip in sales from August to September. Because the racism allegations were made public in mid September, it's difficult to attribute the sales reduction for the entire month to the alleged incident.

Click the slideshow above to see the allegations of racism posted to Gaslamp's social media.

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In March, the bar reported $47,000 less than the previous month. In July, alcohol sales for Gaslamp dipped more than $67,000 from June.

The men who made the accusations, who are all attorneys, filed a federal discrimination lawsuit against the bar last month. One of the attorneys representing the trio, Brian Tagtmeier, explained that, "We want justice, we want things to change, and we want a public apology like the viral video that these guys (Gaslamp) put out."

Two viral videos released after the incident were widely shared and maligned by opponents of the bar. Some say the video did little to garner sympathy for the bar, while others applauded their straightforward message of business owner empowerment.

When claims of racism surfaced, Gaslamp responded that the men were charged to keep a favorable female-to-male ratio.