A 57-year-old driver with nine previous distracted-driving convictions was charged for a 10th time on Dec. 2.

Ontario Provincial Police said on twitter that the driver was "talking on their cellphone in icy road conditions."

The incident occurred on Highway 403 near Guelph Line around 10 a.m.

The truck driver was stopped by a Burlington OPP officer and was charged with distracted driving.

In late October, a Halton Regional Police officer patrolling on his e-bike ticketed another driver near Appleby Line and Dundas Street, with a sixth distracted-driving charge.

Drivers with more than two distracted-driving convictions face fines of up to $3,000 and a 30-day driver's licence suspension upon conviction.

Halton police launched a two week distracted driving initiative Oct. 28 called #ItCanWaitHalton, focusing on "enhanced enforcement" and education about distracted-driving laws.

"The #ItCanWaitHalton hashtag garnered 707,130 impressions over social media," police said in a release, adding that "digital and print signage was passed by motorists over five million times during the course of the campaign."

During the campaign that ended Nov. 8, police issued 199 charges and nine warnings.

10th cellphone offence. a 57 year old driver was observed by a Burlington OPP member talking on their cellphone in icy road conditions. The officer found that the driver had 9 previous convictions for the same offence. Driver was charged. #DriveSafe #hangupanddrive #oblivious kw^ pic.twitter.com/pW3jFfuahp

— Sgt Kerry Schmidt (@OPP_HSD) December 2, 2019 Monday's alleged distracted driving incident sparked a large outcry on social media. By 1:30 p.m. the Tweet had 59 shares and 100 responses.

Many questioned why the repeat offender still had a licence.

Other's argued that the drivers phone should be confiscated.

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Some wondered how the driver could afford to pay so many fines.

Twitter user @JGaidiess summarized the outrage with one word: "Ridiculous."