Skittles tried a creative campaign to honor Pride month, but it backfired in a big way.

The candy company, who’s classic Skittles are already rainbow-colored, tried to make a statement by making their Skittles white.

Needless to say, the internet didn’t love that idea.

Check it out (via Bored Panda):

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavour. The vibrant confectionery first ditched its colors for 2016 London Pride, but while many people consider it to be a fun and harmless marketing campaign, not everybody agrees, and some have even complained that it’s racist.

Here’s a photo:

People instantly called the campaign “discriminatory.”

Here’s some tweets:

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