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A new luxury Tesla is one of the unique incentives being offered in an effort to attract and motivate potential Calgary homebuyers in what has become a tough market for residential property sales.

With MLS sales down nearly 27 per cent from a year ago, and active listings currently soaring to a level more than 33 per cent higher than last year, people with homes listed for sale are coming up with innovative ways to entice buyers.

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Offers include everything from the aforementioned Tesla to $350,000 towards the purchase of a helicopter, to a family equity golf membership. There are also buyer agent bonuses being offered for up to $30,000.

“Calgary real estate is obviously taking a bit of a beating as are many businesses,” said Keith Crawford, with Century 21 Bamber Realty. “I had an interesting comment from my seller. ‘Why should we continue to reduce the price of the home in order to attract an offer? I could have given away a Ferrari for the price of reductions’.”