New Zealand-born rugby administrator Andrew Hore believes Welsh and Pro12 rugby teams could one day join the Super Rugby elite in an expanded competition.

Hore, who was once the Crusaders' trainer, is leaving his role as chief executive of Welsh club Ospreys to become the Waratahs' new CEO in Sydney.

He fears that the Pro12, which features the Ospreys and other clubs from Wales, Ireland, Scotland and Italy, is in danger of falling behind other European competitions - England's Aviva Premiership and France's Top 14 - because of their considerably stronger financial muscle - and subsequently further the gap between the northern and southern hemisphere.

Hore, who has worked for the Welsh and New Zealand Rugby Unions in high performance roles, believes a radical shake up is required for the Pro12 to survive, with something that's "uniquely different" to the competitions in England and France - and something that can increase Pro 12's television appeal.

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And Hore has revealed he will "actively" push for just that, already stating a similarity he can see between the Ospreys and the Waratahs.

"I can't see any deal being overtly great unless we are prepared to change our structure to give TV something," Hore told the Sunday Times.

"The key thing is, what is it our supporters and TV companies want that would make a different and valuable proposition, uniquely different from the Premiership and Top 14?

"We have to create a product around them instead of stagnating and staying with tradition.

"Don't fall into the usual Celtic rugby political rubbish. People realise the Six Nations on its own is not going to solve these problems.

"The Pro12 needs to work out how it can be value extra. They can't serve up a fillet of fish; it has to be a fillet-of-fish combo. If we try to serve up the same product as England and France, we will never get the same money.

"There is so much in common between clubs like the Ospreys and states like New South Wales.

"NSW are permitted only one foreigner, so like the Ospreys they have to keep developing their own talent.

"But they need to generate more revenues, like we do, so they need to help the Australian Rugby Union come up with better products.

"I want to be actively involved in that."

After winning four Pro12 titles since the competition's inception in 2001, the Ospreys look certain to miss out on qualification for next year's European Champions Cup - the continent's glamour rugby competition - and Hore fears an exodus of their international Welsh stars, with lucrative moves to England and France an attractive proposition.

"Our [financial] figures are a major event, because we've been able to maintain a level of performance as well," said Hore. "Even after those dark days of having to release leading players, we were still able to win the trophy, still maintain a level of excellence.

"Getting the financials right gives us a platform to launch further still. But what we need is a vehicle to launch that platform and that has to be the competitions we play in. We are delusional if we imagine the Pro12 on its own is going to solve our problems.

"We certainly want to keep the Alun Wyn Joneses, the Dan Biggars, the Rhys Webbs — and the James Hooks, for that matter. But it's harder and harder to fulfil that desire."