Google Inc. unveiled threeNexus-branded devices on Wednesday, signaling plans to compete with Apple Inc. for high-end consumers.

Google’s new Nexus 6 smartphone, Nexus 9 tablet and Nexus Player set-top box are priced slightly below, or in line with, competing devices from Apple. In the past, Google has priced new models significantly below Apple products. That is a departure for Google, which in the past has priced new models significantly below Apple products.

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