Mobility has quickly altered the way of doing business across all major verticals. It has transformed the categories of devices right from smartphones to wearables. It has enhanced the devices that connect company’s enterprise resources.

With over five billion mobile phone subscribers world-wide, innovative mobile technologies are advancing continuously. The advancements in technologies like Internet of Things (IoT) will connect billions of devices online in the coming years. These connected mobile and IoT devices will alter the way software and services would be built.

However, with change in technology the customer demands have increased too. To make your customers’ mobile experience truly special, everything from onboarding to checkout must work perfectly. Overlooking something as simple as navigation in a mobile application development could mean losing a paying customer.

Unique set of UI, programming and design It is easy to clone your iOS app to android. However, it is difficult to do the reverse, as android comes with a completely inimitable set of UI, programming and design functionalities. Also unless you enhance your application to operate on each phone model, your android app may work on a Samsung S6 however not on HTC One. While annoying at times, you will need to pay extra money to safeguard your app. You need to adapt your app to function within the native android practices. This will help your users to network on all their needed functionalities.

Unable to communicate the app features right at its launch If you want new visitors to stick, you need to ensure that they realize what’s exciting, applicable and exceptional about your app, right during the launch. If you don’t influence them to return within the initial time period, you are likely to lose them. According to a research paper, it shows that you may lose 75-85% of your users if your app is not listed as one of the top apps in the App store. The alternate way is to involve people with an onboarding push notification sent to new customers in their initial weeks on the app. This type of alert can enhance user withholding by 65-70% over a period of three months.

Not taking information flow and navigation seriously The information flow and navigation through which the visitors get involved with an app make up the most significant user experience. When a user explores an app, they need to comprehend how to get around so they can do what is projected. Using application development services one can build best features, but many times oversee how they all come in an organized manner. As an alternative to investing time in deciding the precise information architecture, they add multiple links to entice visitors. This unnecessary links confuses the users in figuring out how they got to explicit places within the app, making them leave and never come back.

Not streamlining the checkout procedures Checking out on mobile is not comfortable. One has to enter address, email id, confirm the product selection, all to be done on a small screen. Streamline this as much as possible, by eliminating multiple options or installing automated social media logins. One approach can be creating a unified account, so that users can effortlessly access their shopping cart and execute the purchase later from a computer.

Not considering user testing and feedbacks as a part of release plan The principal usability problem businesses oversee while dealing with mobile apps is the absence of authentic user testing outside of their organization. One needs to take care of the external user feedbacks to measure the intent and check usability hindrances through qualitative measures like surveys. Other methodologies like click tracking and eye tracking can offer great insights into how users inspect and browse within the application to categorize areas of attraction and distraction. Syndicate that with quantitative data obtained through analytics and use A/B or multivariate testing tools to figure out the optimal design and user experience.