New York (CNN Business) Online retailer Overstock really doesn't want to be in the e-commerce business anymore.

Patrick Byrne, the CEO of Overstock and a blockchain evangelist has made no secret of the fact that he wants to run a blockchain business, not a retailer. But investors aren't exactly sure what that means.

"It's still confusing to most people -- even our own investors. Very few have done their homework," Byrne told CNN Business on Friday.

That's why Byrne said he plans to give a lot more detail about the big picture plans for Overstock's blockchain businesses when it reports its latest earnings sometime in March.

The company has made some moves into blockchain over the past few years.

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