So it’s been just under a few weeks since the Bill Simmons and his merry band of writers and content producers have sprung once again before our (willing) eyeballs.

Of course in reality, it is much more than Bill Simmons driven content on the site. At the helm is Sean Fennessey and as Grantland did before, The Ringer has grabbed significant attention by amassing a collection of great writers and content producers — who all but force you read articles you never thought you would be interested in.

I’ve always enjoyed Simmons’ writing and podcasts and I suspect I will love the upcoming Any Given Wednesday that premiers next week. But whilst it is these elements that grabs the attention of many people, it seems that his true talent lies in amassing great contributors and new, fresh talent. So many of the writers on The Ringer were new to me when it launched and the expansion into covering technology (in addition to the strong Sports and Pop Culture elements that were one of the strengths of Grantland) has been a welcome addition. In particular writers like Kate Knibbs, Danny Chau (a former Grantland intern), Micah Peters, Jonathan Tjarks and others have produced really interesting pieces.

It will be interesting to see how the site’s content develops over the coming months, especially given we are in an election year. But the area that seems to grab the highest page views (aside from Bill Simmons’ return to writing after a 13 month hiatus) are those covering politics, specifically penned by former Obama speechwriter Jon Favreau. His first post on Obama’s role in the upcoming election has had 1,700 recommendations (Medium’s version of ‘the like’ or the ‘heart’) since the site launched and his latest piece on Republicans‘ options going forward has had over 500 since it was published).

This is one subject area that likely fits into the Pop Culture banner given the way the 2016 electoral campaigns have been conducted to date, but could be an exciting area of growth for the Ringer, this year and beyond.

Of course there are other websites that are perhaps more comprehensive if you are looking for a sports or pop culture or technology and it is likely that those will remain popular. Expanding on the coverage of politics beyond the mundane and the numerically driven content available elsewhere might further expand the tone and reach of the Ringer.