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Discover Lehigh Valley is distributing free red frames, like the one above, for people to use to frame photographs of their favorite local attractions at part of its #LVme contest.

(Courtesy photo from Discover Lehigh Valley)

Discover Lehigh Valley wants to see your photographic take on the Lehigh Valley.

The regional tourism organization is running a photographic social media contest called #LVme. Participants are encouraged to upload photographs of their favorite Lehigh Valley attractions using a special red frame available free at 36 locations. Participants should use the tag #LVme and prizes will be awarded monthly.

“We are trying to get everyone to promote the area using the frames as a fun way to do it,” said George Wacker, Discover Lehigh Valley’s communications manager. “It’s just a fun way to put a new spin on an old idea — that is to say taking photos with your phone and putting them on the Internet is an old thing already.”

The photographs will serve as a visual promotion of things to do in the Lehigh Valley, Wacker said. The attractions will be promoted to all participants’ social media connections and will be discovered by tourists through Discover Lehigh Valley’s sharing efforts, Wacker said.

“The people who live here are the greatest ambassadors for tourism,” he said. “If they’re excited about their area, that’s going to make people want to come here even more.”

Prizes include tickets to the Lehigh Valley IronPigs and Da Vinci Science Center, free stays at The Lafayette Inn and Sayre Mansion and gift certificates to Maxim's 22 and Broadway Social. Winners will be selected from the most recent photos each month to encourage participation throughout the year, Wacker said. Participants can use Facebook, Twitter or Instagram.

“So even if you’ve taken a photo before, you have to re-up,” he said.

For more information and to find frame pickup locations, go to discoverlehighvalley.com/lvme