Blockchain technology is approaching its 10th birthday but is still very much in its infancy. We are only now fully realizing how this incredible innovation will be able to affect industries such as: real estate, privacy, ID identification, and many more.

It’s interesting to note that although blockchain technology, cryptocurrencies, and decentralized companies are growing at an incredibly fast rate, we still haven’t come to a consensus regarding which blockchain platform will be able to replace the status-quo for commerce technologies. While there will be fierce debate over which blockchain platform will be able to optimize transaction-per-minute and blockchain accessibility, the most popular function of cryptocurrencies is clearly using blockchain technology in order to create de-centralized currency. A means of removing governmental oversight and regulations over the money we regularly use in our daily lives.

The advantages of using a global digital currency is clear. A single standardized and decentralized currency which can be used in any country at the same rate. From Amazon and Ali Baba to local hardware and grocery stores, regardless of where we’re physically located, we’ll all be able to use the same standard of currencies without the hassle of governmental intervention. We’ll be able to manage a global currency that best suits the masses instead of the best fit for governments, and we won’t need to worry about conversion fees when purchasing from a different country. We have a global marketplace; it’s time for currency to catch up.

But currency is slow to catch up. Decentralization and cryptocurrency remain on the fringe and are referred to as a bubble. When the news agencies speak about cryptocurrency and blockchain, it’s rarely, (if ever) talked about from a big picture perspective. Instead they choose to focus on the volatility of bitcoin, or the nay-saying of Jamie Diamond.

These were some of the issues we at SIRIN LABS analyzed when considering how best to target the crypto space. Many of the staff here were already crypto HODLers, so it was a question of assessing where the most significant barriers of entry were found. We zeroed in on 3 main areas: security, simplicity, and accessibility.

Security

If cryptocurrency is going to stand a chance of creating mass-adoption, both the wallets and the devices users will be accessing them on need to be secure. There need to be safeguards in place to ensure the wallet address you’re sending your currency to, is the same address you want your currency to be sent to. Additionally, users need to have the peace-of-mind that if they load a few thousand dollars (or more) into a wallet, using that wallet will not jeopardize the remaining balance.

It is for these reasons that SIRIN LABS decided to create our own, ultra-secure operating system called SIRIN OS™, which is a Google-certified “fork” of Android. We’ve also created significant security precautions (built directly into the kernel of the OS) where the phone will need to verify the authenticity of both hardware and software.

Our multi-layer cyber protection suite includes a behavioral-based Intrusion Prevention System (IPS) capable of dealing with zero-day attacks, and the phone will include and embedded cold storage wallet.

This was the design we envisioned in order to maintain the highest levels of security for FINNEY™ users, allowing them the confidence to use a digital currency without fear of being hacked or duped into sending their currency to the wrong destination.

Simplicity

Cryptocurrency, in its current form, is insanely complex. There is no uniformity across different blockchain protocols, and no automated system through which a user can easily operate on one protocol, let alone several. Most notably, a person needs to learn a different process and format for each different blockchain protocol.

If crypto is going to establish itself, it needs to be able to hit a certain critical mass of utility. This is an achievement which will only be attainable through a complete overhaul regarding how users currently interact with the technology surrounding crypto. Very few, if any, prospective crypto users will spend the time to learn the complex and overbearing process of how to buy, sell, or trade crypto.

According to a study in 2016, only 1 in 3 millennials (the population most interested in crypto) is invested in the stock market. What we can understand from this is that when crypto reaches mass adoption, it will be used as a currency, not as an investment or for trading. It will be used in place of Fiat currency for daily tasks and purchases.

In this light, we need to recognize that the critical mass needed to make crypto a reality on a global scale can only happen through a complete overhaul not only within the user experience, but the entire convention surrounding how individuals interact and operate within cryptocurrencies. It needs to be simple, secure, and intuitive. This is why SIRIN LABS has been creating specialized functionality within our SIRIN OS™ to simplify and streamline the crypto process. For example, the Token Conversion Service (TCS) will automatically and seamlessly convert ETH, BTC, or SRN contained in the FINNEY’s wallet into the currency needed for a transaction. This operation will happen in the background of the phone. Users will only be prompted to make a purchase in the currency they own (showing the exchange to the currency for the purchase) and they will only need to approve or decline. Simple!

Accessibility

Online shopping is clearly a trend that isn’t going anywhere. Companies like Amazon and Ali Baba have established themselves as behemoths within the space, and even companies like Wal-Mart have been forced to create more online opportunities for their customers in order to remain relevant.

Within the eCommerce landscape, mobile is the medium to follow, as it’s the fastest growing area within digital commerce because of accessibility. People like using systems which are easily accessible. Anywhere you are, throughout your day, you can always use your mobile device to load up Amazon and ship yourself a book, laundry detergent, or a gift for a loved one. Having an endless shopping mall at your fingertips has drastically changed the way consumers shop, and that isn’t going to change by way of regression. Businesses must adjust their strategies to meet customers where they are, or risk being left in the past.

SIRIN LABS’ FINNEY — The Whole Package

When SIRIN LABS set out to create FINNEY ™, our stated goal was to create mass adoption for crypto by tackling the biggest hurdles preventing crypto from finding mass appeal. And we believe we’ve accomplished just that.

We have created a phone which is incredibly secure. It contains an embedded cold storage wallet to keep your crypto safe and will include our multi-level cyber security suite. Additionally, to ensure the robustness of our security protocols, they will be audited by a group of external white-hat hackers.

We’ve built in features to make crypto so intuitive to use that novices who’ve never heard of Gas, Gwei, or HODL, will be able to pick up a device and spend or trade crypto immediately. We ensured that everyone from technophiles to newbies can take part in the crypto revolution.

Lastly, by putting all of these features into a mobile device, we’re bringing crypto to the masses. By making it appealing and accessible we can create the necessary critical mass needed to ensure crypto stays firmly within one of the major global currencies for many years to come.

Go Crypto!