Binance, one of the world’s largest cryptocurrency exchanges, is planning to further bolster its fiat-to-crypto gateways by hiring a former TradingView exec.

Iskander Malikov, a former chief operating officer at major trading chart analysis service TradingView, has joined Binance as the new director of fiat, the exchange announced Feb. 6.

Former TradingView COO to focus on fiat-to-crypto gateways in Europe and CIS

After serving for over three years at TradingView, Malikov will be now focused on fiat-to-crypto channels in regions across Europe and the Commonwealth of Independent States (CIS). The former TradingView executive will primarily work on establishing new gateways as well as extending the existing ones within Binance’s key markets in the regions.

Additionally, Malikov will be exploring more methods to simplify fiat-to-crypto and crypto-to-fiat conversions, the announcement notes.

Existing “red tape” is part of the biggest challenges

As reported, TradingView is one of the largest global social networks for retail traders and investors. Founded in 2011, the platform combines major trader tools such as analytics, web-based charting as well as social features for users to communicate.

Speaking to Cointelegraph, Malikov outlined that his past experience at TradingView would be particularly useful for building up new strategic partnerships for Binance:

“TradingView helped me learn how to tackle challenges on a daily basis. [...] My product knowledge, operational and business development skills as well as years of executive experience at TradingView would definitely help build new, strategic partnerships.”

According to the new Binance’s exec, the most challenging part of his new role would be dealing with the existing unwillingness of some European and CIS jurisdictions to adopt the industry, partly due to “red-tape that hinders the process.” Malikov said:

“The challenge is that not all governments and financial institutions are ready to embrace crypto and even when they are, there is a lot of red-tape that hinders the process.”

Binance plans to unlock fiat-to-crypto trading for more than 180 fiat currencies in 2020

As reported, Binance has been actively expanding its fiat gateways to recently list euro trading against six cryptocurrencies including Bitcoin (BTC), Ether (ETH), XRP and Binance Coin (BNB).

The former TradingView executive’s addition to the Binance team comes in line with the exchange’s plans to enable fiat-to-crypto trading for more than 180 fiat currencies. The ambitious plans were announced by Binance CEO Changpeng Zhao on Jan. 2.

“One of our key goals for 2020 is to bring crypto to the masses. For this, we aim to enable fiat-to-crypto trading for 180+ fiat currencies,” he wrote about the company’s fiat plans for the coming twelve months.