Studio 360 Challenge

A Symbol for the Modern South

How do you visually represent the modern South? That was the question set forth to us by Studio 360 for their Redesigns series. The task: Create a visual identity for the South that isn’t attached to the controversy surrounding the Confederate flag. The goal wasn’t a replacement for the Confederate flag; it was a new symbol that could appropriately represent the South as it stands today.

See the results below, and listen to the radio show to hear how we arrived at our conclusions.