Just in Time for Valentine’s Day, the Ultimate Luxury Gift for Him or Her.

Park Place Dealerships is expanding the successful subscription program, Park Place Select, to include a new, fourth tier (called the Premier Tier) offering supercars to Select Subscribers of that tier.

It may be the ultimate Valentine’s Day gift as one Texas dealership group expands their subscription service, Park Place Select, from three tiers featuring a collection of luxury vehicles to a fourth tier featuring supercars. Texas-based Park Place Dealerships, one of the largest luxury automobile groups in the country, will begin offering the Premier tier February 14 just in time for the perfect gift for that very special loved one.

The Premier tier will include the McLaren 570 Spider, Bentley Bentayga, Bentley Continental GT Convertible, Maserati Quattroporte and the Mercedes-Benz G63.

Park Place Select’s subscription service began last year with three tiers: Prime, Plus and Premium levels, featuring a wide range of luxury vehicles from the brands that Park Place represents.

“Park Place Select has been so well received since its inception that now is the right time to offer the next level of cars for the consumer who appreciates the finer things in life,” said Ken Schnitzer, chairman of Park Place Dealerships. “It’s not always easy picking out the perfect gift for the one you love, so we have made it easy with the introduction of the Premier tier.”

Included in the monthly subscription fee are luxury brands in the chosen category, insurance, maintenance, cleaning of the vehicle, and a personal concierge to oversee all of the details. In addition to competitive pricing, Park Place Select offers unlimited flips (vehicle changes) for clients to fully experience the luxury vehicles in their chosen category.

Once a client is signed up for the service, they install an app which gives them direct communication with their concierge. The concierge will ensure delivery of the car with the client’s preferred radio stations, car temperatures, and any other special requests based on the client’s profile information. The concierge will arrange for pickup of the current vehicle and delivery of the new car to the client’s preferred location. To subscribe to the service, visit parkplaceselect.com.

Prime Plus Premium Premier $1000 joining fee $995/mo. subscription $1250 joining fee $1495/mo. subscription $1500 joining fee $1995/mo. subscription $3000 joining fee $4495/mo subscription Mercedes-Benz E Class, GLC, C300 Coupe, C300 Cabrioloet; Lexus IS and GX; Jaguar XF and E Pace; Volvo XC60; Land Rover Discovery Sport, Range Rover Evoque and Range Rover Cabriolet Mercedes-Benz E Class, C43 AMG, CLS 450, GLE, E 450 Coupe; Lexus GS350, RX350L; RC F Sport; Jaguar F Pace; Volvo S90 and XC 90; Land Rover Discovery and Porsche Macan, Boxster Mercedes-Benz E53 AMG, S450, CLS53 AMG, GLS, GLE 43 Coupe and E450 Cabriolet; Lexus LS 500, LX 570 and LC 500; Land Rover Ranger Rover Sport; Porsche Cayenne and 911 Convertible; and Maserati Ghibli and Levante McLaren 570 Spider Bentley Bentayga Bentley GT Convertible Maserati Quattroporte Mercedes-Benz G63 Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.