While social media influencers made a few bucks advertising the event to their followers, prosecutors allege McFarland's lies were bigger, as he targeted at least two people seeking an investment of $1.2 million. To get it, he presented a fake brokerage statement claiming he owned $2.5 million in shares of a particular stock and told them Fyre Media earned millions of dollars in artist bookings between July 2016 and April 2017. The fact is that Fyre Media earned less than $60,000 from bookings during that period.