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Theresa May asked Martin Kemp’s son for help to make her ‘cool’ - but she turned down his idea for a viral video.

Roman Kemp, the DJ son of the Spandau Ballet star, says the Prime Minister approached him to make a video to target young voters.

“I was asked to do a campaign and I didn’t really want to do it,” he told the Sun .

“I said I would if I can do an action movie trailer of her running through a field of wheat.”

Ahead of last year’s election, the Prime Minister said her most rebellious moment was running through fields of wheat as a youngster.

(Image: PA)

(Image: Getty Images Europe)

He said Mrs May’s people never got back to him about his idea.

The Capital FM DJ said it was probably for the best because “hers was a party I’m not bothered about getting too involved in”.

The Tories have been desperately scrabbling for a way to reach younger voters since losing their Commons majority with a disastrous general election result last year.

Labour was 47 percentage points ahead of the Conservatives among first-time voters in June’s general election, according to research by YouGov, with just 19% of those aged 18-19 backing Mrs May’s party.

(Image: AFP)

Among the measures taken by the party to increase engagement with young people was to appoint a vice-chairman for youth as a permanent Party role.

Ben Bradley, the 28-year-old Tory MP who is the first person to hold the role admitted the party “really struggle to sell what we are trying to achieve.”

He admitted the party has an “image problem” that needs fixing and told the BBC in January: “We're not always the most engaging group of people as politicians.”

Since giving the interview, Mr Bradley faced calls for his resignation after old blog posts emerged, in which he called for unemployed people to be sterilised.

He was also forced to apologise and make a “substantial” charity donation after making a false and defamatory claim about Jeremy Corbyn .