The team behind Victory Sandwich Shop, S.O.S Tiki Bar, and Little Trouble are opening a full-service restaurant called LLoyd’s on Dekalb Avenue next spring. The new restaurant will take up residence in the forthcoming Perry King development (possibly called “The Dickey”) at 900 Dekalb Avenue between Krog and Elizabeth Streets.

Ian Jones, co-owner of Victory Brands, gave Eater Atlanta the scoop on what to expect from LLoyd’s which will also include an adjacent, yet-unnamed coffee shop next door.

The Vibe

Jones describes LLoyd’s (spelled with two capital Ls) as an “unholy mix of Chili’s and southern comfort food.” Think neighborhood diner with paper placemats.

“LLoyd’s is going to be a place people can come and hang out that won’t break the bank and offer comforting foods.” Jones says. “There will be the usual goofball sensibilities people have come to expect from us but with a little prime rib and fried chicken.”

The Food

The menu will skew more diner than dive bar and offer simple comfort fare such as French dips and burgers as well as prime rib and fried chicken nights. For those who remember steak nights at Paper Plane, Jones says they’ll be happy to know that’s the type of food and atmosphere the team hopes to offer at LLoyd’s. And, expect the drinks menu to be as low-key as the food.

“We want this place to be just a bar with beer, wine, and cocktails bartenders are riffing on at the moment as well as the classics. We don’t want this to be complicated,” Jones tells Eater Atlanta. “If you want to drink whiskey and cokes, cool. If you want a beer or a martini, we can do that, too.”

Victory Brands is currently seeking a chef for LLoyd’s who will also oversee some aspects of the kitchen at Westside’s Little Trouble.

The Space

Construction on the 3000-square-foot restaurant and coffee bar is set to begin early next year and should be completed by spring. LLoyd’s will be half bar, half dining while the coffee shop, located in the front lobby of the building next door, will be more of a kiosk.

Jones says the coffee shop is meant to be an in-and-out spot. Some seating will be available inside and in the courtyard. Expect grab-and-go food items like “gas station biscuits” on the menu which Jones says will be wrapped in foil under a heat lamp at 8 a.m. for $6 or $7, with the price going down a dollar every hour.

The coffee bar will also include a merch shop which will sell not only the brand’s t-shirts, buttons, and cups but other restaurants’ swag. Bart Sasso of creative studio Gentleman and a co-owner at Ticonderoga Club is handling the branding.

Jones hopes LLoyd’s and the coffee shop will fill a void people didn’t know they needed.