Mesosphere was born as the commercial face of the open-source Mesos project. It was surely a clever solution to make virtual machines run much more efficiently, but times change and companies change. Today the company announced it was changing its name to Day2IQ, or D2IQ for short, and fixing its sights on Kubernetes and cloud native, which have grown quickly in the years since Mesos appeared on the scene.

D2IQ CEO Mike Fey says that the name reflects the company’s new approach. Instead of focusing entirely on the Mesos project, it wants to concentrate on helping more mature organizations adopt cloud native technologies.

“We felt like the Mesosphere name was somewhat constrictive. It made statements about the company that really allocated us to a given technology, instead of to our core mission, which is supporting successful Day Two operations, making cloud native a viable approach not just for the early adopters, but for everybody,” Fey explained.

Fey is careful to point out that the company will continue to support the Mesos-driven DC/OS solution, but the general focus of the company has shifted, and the new name is meant to illustrate that. “The Mesos product line is still doing well, and there are things that it does that nothing else can deliver on yet. So we’re not abandoning that totally, but we do see that Kubernetes is very powerful, and the community behind it is amazing, and we want to be a value-added member of that community,” he said.

He adds that this is not about jumping on the cloud-native bandwagon all of a sudden. He points out his company has had a Kubernetes product for more than a year running on top of DC/OS, and it has been a contributing member to the cloud native community.

It’s not just about a name change and refocusing the company and the brand, it also involves several new cloud-native products that the company has built to serve the type of audience, the more mature organization, that the new name was inspired by.

For starters, it’s introducing its own flavor of Kubernetes called Konvoy, which, it says, provides an “enterprise-grade Kubernetes experience.” The company will also provide a support and training layer, which it believes is a key missing piece, and one that is required by larger organizations looking to move to cloud native.

In addition, it is offering a data integration layer, which is designed to help integrate large amounts of data in a cloud-native fashion. To that end, it is introducing a beta of Kudo, an open-source cloud-native tool for building stateful operations in Kubernetes. The company has already offered to donate this tool to the Cloud Native Computing foundation, the open-source organization that houses Kubernetes and other cloud-native projects.

The company faces stiff competition in this space from some heavy hitters, like the newly combined IBM and Red Hat, but it believes by adhering to a strong open-source ethos, it can move beyond its Mesos roots to become a player in the cloud-native space. Time will tell if it made a good bet.