The largest real estate investment trust in the United States, the Simon Property Group , currently owns more than 300 properties. The aim of this company is now even more strengthen the brand positioning of its brand in the minds of customers who visit any of the hundreds of their shopping malls. How do they want to achieve it? Will they make it?

Simon experienced really perfect year

Simon Property Group experienced a truly plentiful year 2014 – the price of their stocks has increased and the price per square foot of leased space too. The company has also implemented into five of its malls a special loyalty program and showed that is prepared to boost its brand.

Simon Property Group tries to strengthen its brand and it has placed advertisements at the entrances to subways within New York City, which includes a logo and the name of its malls. In addition, Simon offers its customers in its stores as well as the opportunity to register in the mentioned loyalty program through which customers may park for free. Or they can collect points which can be then redeemed in one of the shopping malls.

Simon Property Group is also focusing on new technologies - in cooperation with eBay has installed interactive 3D map and personalized offers. Simon's goal is to offer its consumers and retailers a better product and hope to engage with consumers and gain a resultant extended visit to its malls.

If you want to visit one of the shopping malls owned by Simon Property Group, let's take off for the largest ones - to the King of Prussia Mall, Del Amo Fashion Center, Sawgrass Mills or the Houston Galleria.