We’ve touched on the evolution of our products before– from Launch Tube to Launch Box– but we have yet to discuss the other end of our evolution: our Launch Box packaging! Yes, change is ever the current of life- whether that’s the snow-melt and sprung spring or just the joys of being alive and Magic-Flight is no exception. If you’ve purchased one of our products recently, you may have noticed that the classic “white box” is no more. Wouldn’t you know, then, that there’s a story here?

It has always been a company priority to use materials that are from the natural elements or connect you more closely with the more human elements of making tools. Most, if not all, of what we make here can be done with or without the aid of machines. So we are minimalist, in other words. Use it, re-use it, recycle it if we can, and do as little harm as possible. It would follow that a simple, biodegradable “white” box to protect our tins containing our Launch Boxes to ship it out as an order was the perfect balance of all these needs.

However, you don’t get to the place of designing amazing little stealth machines like Launch Boxes without artistry. It was only a matter of time before the desire to provide our Flight community with a white box make-over overtook our desire to be minimalist in our shipping manners. Our in-house artists gleefully put together the geometrical spectrum of colors and chose a clean type-face, printing and sharing prototypes around the offices until the right design was found. And onward we marched into the realm of “aesthetics” with our creme-de-la-creme window box!

It was all coming together and beautifully so– a simple story of an artist coloring in a blank canvas and bringing joy while doing so.

Of course, it wouldn’t be much of a story if we stopped there and we wouldn’t be here to tell you about a straight-forward re-design of our packages. No, the plot thickens, if you will! Our new boxes were beautiful but the feedback was mixed. Shop owners loved being able to showcase our Launch Boxes but the customers didn’t care much whether there was a white box or a pretty one. Some even said that our “stealth factor” was significantly lessened with the Launch Box hanging out for all to see (even though the design was impeccable). Of course there were other practical matters that made the redesign a consideration like the extra packaging necessary to make the window, the extra time it took to place the Launch Box carefully in the window… the whole shebang.

How could we take that amazing concept and turn it into something that would keep consistent with our company values, our desire for an aesthetic that communicates love and attention, and still serve our customer’ needs? We came up with our “no-frills” short box design!

We present to you the same box, just smaller and sans a cellophane window to see your Launch Box before you buy it. You will still see our window packages in head shops and physical store locations as part of our store set-up and display. But in this packaging incarnation, we went to our white box roots with a little extra flair so that everyone including Mother Earth can feel good about their Launch Box purchase. So if you happen upon either of our packages, just know– it’s still Magic-Flight tested and approved! We’re just streamlining your in-flight experience from our hands to yours.