They are charming, beautiful and hold a degree but they also work as prostitutes, Kosmo! reported in the continuation of its story on prostitution.

The report revealed that a rising trend was being seen on social media where a call girl's academic qualifications, on top of her looks, now determine her hourly rates.

Customers apparently are willing to pay up to RM500 (S$170) an hour for their services while their less attractive peers earn between RM250 and RM350 an hour.

Kosmo!'s investigation revealed that the pimps would promote the girls via online catalogues, with rules on what type of customers are allowed to engage certain girls.

Bukit Aman Anti-Vice, Gambling and Secret Societies Division principal assistant director Senior Asst Comm Datuk Rohaimi Md Isa said local women are more popular than foreigners.

"The prostitutes operate behind a pimp who will get RM50 to RM500 in commission for each customer," he said.

SAC Rohaimi added that the police are working with the Malaysian Communications and Multimedia Commission to block websites that are promoting the illicit services.