INS Ecosystem has announced they will be joining the Trusted IoT Alliance.

In a tweet today, the decentralized consumer ecosystem that allows consumers to buy groceries direct from manufacturers at low prices, revealed they are joining the likes of IOTA, Vechain, Bosch, and Cisco in the consortium of IoT and blockchain companies.

INS Ecosystem joins Cisco, Bosch, Vechain and IOTA at Trusted IoT Alliance, an opensource consortium of blockchain & IoT companies. Learn more in INS blog httpss://t.co/1SqmV6TFHX $INS #blockchain #trustedIOTAlliance #INS_Ecosystem — INS Ecosystem (@INS_Ecosystem) July 12, 2018

Peter Fedchenkov, co-founder of INS Ecosystem commented on the move today: “We are proud to join the Trusted IoT Alliance and look forward to cooperating with our fellow esteemed member companies in the blockchain and IoT spheres. I’m sure collaboration will be key to the future of our mutual technologies, and our membership will help us achieve even greater things with our enterprise-grade Blockchain Platform for the consumer industries. We hope to move forward side-by-side and meet interesting new challenges together.”

INS Ecosystem is currently developing a platform to directly connect brands and their consumers. They hope to overcome the current state of retail domination by providing high-quality groceries at cheaper prices than the stores. Along with those cheaper prices also comes the convenience of online shopping.

While those are major benefits to consumers, the advantages for manufacturers are abundant as well. They’ll be afforded full control of not only product pricing, but also the ways in which the products are marketed. Feedback from the customers will also be direct instead of through the third party retailer.