Pollster Jim McLaughlin discussed his experience doing focus groups for anti-smoking groups on Thursday, saying that all of the smokers he worked with did not like the fact that they smoked.

"They're always trying to quit. Nobody likes the fact that they smoke," McLaughlin told Hill.TV's Joe Concha on "What America's Thinking."

"One of the participants was a former heroin addict, and he talked about how getting off of heroin was actually easy compared to quitting smoking," he continued.

McLaughlin's comments come after a new Gallup poll, seen on Hill.TV, was released on Tuesday showing that only 16 percent of Americans said they have smoked a cigarette in the last week.

Sociologist and pollster Silas Lee discussed how the U.S. has become an anti-smoking environment, which he predicted has led to a decline of smokers in the U.S.

"This is an anti-smoking environment. Smoking is not advertised. It is not socially acceptable. You cannot smoke anywhere in public without being fined or in some way being ostracized," Lee told Concha.