BEIJING — The Yoox Net-a-porter Group said on Thursday it would pull Dolce & Gabbana products off its Chinese platforms, the first global retailer to distance itself from the brand in the wake of the posted insults about China sent from designer Stefano Gabbana’s account.

It follows the majority of leading Chinese e-commerce players including Alibaba, JD, Secoo, VIPshop and Netease to drop the Italian fashion house’s products.

The brand will be removed from company’s Chinese-language platforms: Net-a-porter, Mr Porter and Yoox.com, a spokesperson confirmed to WWD.

Police and security guards have been posted at physical Dolce & Gabbana stores in both Beijing and Shanghai as precautionary measures.

Social media platforms in China have filled up with videos of people destroying their Dolce & Gabbana clothes, from burning and shredding them, to using them as rags to clean floors and toilets.

Correction: A previous version of this article said that Dolce & Gabbana product would be removed from the entire group’s platforms, instead of only the group’s Chinese-language marketplaces.

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