In order to promote good old Lego (who didn’t grow up with it?), the Malaysia-based office of advertising agency Ogilvy & Mather came up with a neat series of three bus shelter advertisements, entitled ‘Whale’, ‘Caterpillar’ and ‘Monster’. Every ad is a unique piece that completely consists of Lego bricks, and was made in collaboration with a local team of Lego artists and builders. But what really makes it creative is how the surrounding environments were made part of the composition, emphasizing the way Lego appeals to imagination.