On our journey towards building an ecosystem where crypto becomes a mainstream payment currency is on course. UTRUST has crossed the borders of lucrative markets and industries to bring crypto users around the world the opportunity to shop with their virtual assets at reference stores in high-demand businesses like sports and electronics.

Now, UTRUST is partnering with Clever Advertising to reach a new high potential merchant base that will help us expand our footprint and bring the future of digital payments into the present faster. Clever is a leading digital group focused on digital marketing, online advertisement, content and apps development, with a large selection of online merchants under its portfolio.

UTRUST and Clever Advertising share the vision and goal of helping businesses grow through disruptive digital technologies, and we both understand how valuable they are for any merchant in the game. This new partnership will allow us to provide the best-in-class crypto payment solution for online retailers seeking to increase their revenue by providing their customers with the crypto payment option missing — instant, cost-effective and payment protective for both sellers and buyers.

To launch this partnership, we’re integrating the UTRUST platform with not one, but two live merchants in luxury segments — iperfumes.com and diamondcutts.com — with more online retailers to follow in other industry verticals like electronics and fashion. Now, consumers can pay for their high-end cosmetics and jewellery online with major cryptocurrencies like Bitcoin (BTC), Ethereum (ETH) and UTRUST’s native token, UTK. iperfumes.com is also the first selected Clever Advertising online boutique platform to showcase DigiByte (DGB) on the UTRUST platform. DigiByte is a public, rapidly growing and highly decentralized blockchain offering digital assets that cannot be destroyed, counterfeited or hacked, making them suitable for protecting objects of value like currency and important digital data.

In an official comment, our CEO Nuno Correia said:

“With the global Luxury market valued at €1.2 trillion, up 5% in 2018 alone, we’re excited to be partnering with Clever Advertising to offer consumers of luxury cosmetics, fragrances and jewellery the option to pay using cryptocurrency. At UTRUST, protecting buyers who make online payments is of the utmost importance and given the high price point of many luxury goods, ensuring customers are provided a secure and trustworthy online purchase process is imperative.”

Clever Advertising CEO, Luís Rodrigues, remarked:

“Partnering with UTRUST is a significant development for Clever Advertising, reflecting our desire to keep up to date with cutting edge technology and ensure our global audience has the best user experience. When purchasing diamonds, perfumes and high-value luxury goods, we want customers to be able to choose from the most secure payment methods, so integrating cryptocurrency payments was an obvious solution.”

We’re beyond excited about the growth potential this partnership presents, and we look forward to share what Clever merchants will be joining our crypto payment revolution next.

We’ll keep you posted!