The Ioniq already comes in three varieties: a gas-electric hybrid billed as "the most fuel-efficient car in America." It retails for $22,500 and offers 58 combined MPG. There's also a $25,350 PHEV offering a combined range of 630 miles (as well as 29 all-electric miles) and a $29,815 full-electric model that will deliver 124 miles on a single charge at 136 MPGe. The updated Ionic full-electric bumps that single-charge range up to 170 miles and can charge up to 80 percent capacity in under an hour.

Hyundai also walked the assembled press through its new RN19, a monstrous mid-engine RWD version of the company's Veloster model. It reportedly boasts a sub-5 second 0-60 and an artificially limited 155 MPH top speed. It might even come with an electric (or at least hybrid) powertrain. The $60,000 question, however, is whether the company will actually release it to the public. At Wednesday's press conference, company reps insisted that the vehicle was simply a prototype, but fingers crossed.