On Thursday, even as PM Modi announced that he’d share a video at 9 AM on Friday, Sudarshan News TV's editor-in-chief, chairman and managing director Suresh Chavhanke had a very important objection.

PM Modi tweeted; “At 9 AM tomorrow morning, I’ll share a small video message with my fellow Indians. कल सुबह 9 बजे देशवासियों के साथ मैं एक वीडियो संदेश साझा करूंगा।“

This led Chavhanke to reiterated: “Time, 9am is overlapping with Ramayan.”