Here's a sneak peek inside the Insta-famous pop-up art exhibit, the Color Factory Houston

The Color Factory Houston is a 20,000-square-foot exhibit featuring 14 different interactive installations showcasing hues from a Houston-specific color palette. The Color Factory Houston is a 20,000-square-foot exhibit featuring 14 different interactive installations showcasing hues from a Houston-specific color palette. Photo: Steve Gonzales/Staff Photographer Photo: Steve Gonzales/Staff Photographer Image 1 of / 48 Caption Close Here's a sneak peek inside the Insta-famous pop-up art exhibit, the Color Factory Houston 1 / 48 Back to Gallery

A brand new interactive art exhibit set to open Saturday in Upper Kirby perfectly encapsulates the essence of the Bayou City with 14 Houston-inspired exhibits that are sure to make for some Insta-worthy photos and ignite all your senses.

The Color Factory Houston will open Saturday, October 26 at 3303 Kirby Drive. The exhibit will run through Nov. 26, with the possibility of an extension.

The 20,000-square-foot space offers 14 different interactive installations featuring hues from a Houston-specific color palette. Some of the Houston palette colors include a bright pink for the iconic pink sprinkled donuts from Shipley's, deep NASA blue for the Johnson Space Center and light orange in honor of the Astrodome's stadium chairs. Every color is paired with a sensory activity for guests to immerse themselves in the artworks.

Before the Color Factory opens, get a sneak peek and take a virtual tour of the brand new exhibit in the photos above...

Each installation was created in partnership with local artists and showcases their individual vision for the Houston-inspired colors. In addition to serving as the ultimate photo booth, some of the stations offer sweet treats, such as macaroons and mochi ice cream.

Some of the exhibits include a "black hole" ball pit created in collaboration with NASA, a "Color Me" mural that allows guests to leave their mark with giant five-foot-long markers and a confetti room that explodes with color thanks to hanging, rotating barrels that continuously drop colored confetti onto guests. The entire exhibit is self-guided, with the only exception being that guests cannot revisit areas they already passed through.

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The Instagram-famous exhibit debuted in San Francisco in 2017 and then moved to New York in 2018. The Color Factory co-founder and CMO, Alison Piepmeyer, said Houston was a no-brainer for the company's third location.

"Houston is the perfect fit for Color Factory," Piepmeyer said in a release. "It is vibrant, philosophical, artistic and quirky, a food-lovers haven and shares the same values about bringing new creative experiences to the city for anybody and everybody to enjoy."

The bilingual exhibit has immersed itself in the Houston community by working with local artists, companies and nonprofits. Proceeds from custom felt pennants sold in the exhibit gift shop and designed by local Houston artist Carra Sykes will be donated to the Montrose Center, which helps provide behavioral health and support services to Houston's LGBTQ community.

Tickets are $35 for adults, and $28 for kids 12 and under. The Color Factory is open Mondays, Tuesdays and Thursdays from 10 a.m. - 7 p.m. and Fridays, Saturdays and Sundays from 10 a.m. - 8:30 p.m.

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Rebecca Hennes covers community news. Read her on our breaking news site, Chron.com, and on our subscriber site, houstonchronicle.com. | rebecca.hennes@chron.com