We are live this morning at Trinity College for the launch of the 2016 Aer Lingus College Football Classic between Boston College and Georgia Tech.

The stage is set and the cup cakes demolished ahead of news about just hom important this event will be for Dublin.

Trinity College will be the official Village for the Classic in September.

“This is a great opportunity to give 30,000 extra visitors to experience what we have,” said Trinity Commercial Director Adrian Neilan.

“Sport allows people to come together, to seek excellence as well as social inclusion.”

“It creates a wonderful emotive bond.”

The village will be a great opportunity for Irish business to engage with a great audience.

Major programme of business and innovation events to be unveiled and create a real legacy.

Muhtar Kent, Chairman and CEO of Coca Cola will be keynote speaker at first executive group meeting of the Boston CEO Club to be staged outside of New England.

“This is much more than a game, much more than a weekend,” said Kevin O’Malley, US ambassador to Ireland.

“We are so connected through business, sport, culture and so much more.”

“We want to show US business that there is no better place than Ireland to expand into Europe.

Join us here and on Social Media from 10am for all the latest ahead of the public sale of tickets next week.

More to follow…