A barber came up with a clever way to cut costs by laying the floor of his new shop with 70,000 1p pieces.

Rich Holtham, owner of BS4 Barbers in Dudley, West Midlands, came up with the idea after he was given an estimate of £1,000 to arrange the flooring.

Instead, the 28-year-old and his staff decided to cover the 10ft by 15ft shop with thousands of pennies.

A barber came up with a clever way to cut costs by laying the floor of his new shop with 70,000 1p pieces

Rich Holtham, owner of BS4 Barbers in Dudley, West Midlands, came up with the idea after he was given an estimate of £1,000 to arrange the flooring

It took a week for them to stick the coins to the floor - at a cost of £700.

Mr Holtham said: 'We wanted a new floor but the cost of getting it done was expensive and we wanted to do something a bit more unusual, so we looked at a few different ideas online.

'It took us about a week to lay all the pennies down and then we had to get someone to grout the gaps.

Mr Holtham (above) said: 'We wanted a new floor but the cost of getting it done was expensive and we wanted to do something a bit more unusual, so we looked at a few different ideas online'

It took a week for Mr Holtham and his staff to stick the coins to the floor - at a cost of £700. The gaps between the coins then needed to be grouted

'We had to take our own cash to the bank and we had to take hundreds of pennies out a day.

'In the end we took out £700 worth of pennies. That's 70,000 coins.

'We have had a lot of interest in the floor, to be fair. Passers-by keep coming into the shop to take a few photos.

'We have gained a lot of business from it.

'The shop itself opened on July 7 and it took us 16 weeks to refurbish the place from scratch.'