In celebration of all things love and burritos, QDOBA Mexican Eats is launching its 10th annual “QDOBA for a Kiss” promotion this Valentine’s Day. On Friday, February 14, guests who visit any participating QDOBA location, purchase an entrée and share a kiss with someone or something, will receive a free entrée (of equal or lesser value). Whether planted on your Valentine, a cup of queso, or yourself (it counts), a smooch is all you need to unlock this deal at participating locations.

“For the last decade, we’ve witnessed parents kissing their children, partners pecking each other, and even guests kissing their burritos on Valentine’s Day, all in the name of free QDOBA,” says Jill Adams, vice president of marketing at QDOBA Mexican Eats. “We’re all about bringing flavor to people’s lives, and our QDOBA for a Kiss event gives guests double the flavor that day.”

Additionally, on Valentine’s Day, QDOBA invites fans to share their QDOBA for a Kiss photos or a favorite memory with loved ones at QDOBA on Instagram for a chance to win a $100 QDOBA gift card. Just include the hashtag #QDOBAforaKiss and follow @qdoba to enter.