A little preaching about " Dynamic Content "

Relevant, Personalized Content to every subscriber or segment based on their past behavior,

present location or sometimes the buying behavior – That's Dynamic Content.

Dynamic content is also referred to as SMART or ADAPTIVE content because of its ability to

change the content determined by the rules and the dynamic tags you insert.

Right Person

+

Right Time + +

+

Right Offer

=

Personalized One to One Communication