BLACKPINK has set a new record with their latest title track “Kill This Love”!

On June 29, BLACKPINK’s music video for “Kill This Love” surpassed 450 million views on YouTube. The music video was released at midnight KST on April 5 of this year, meaning it was able to achieve this feat in less than three months at approximately 85 days and 17 hours.

This means that BLACKPINK has set a new record for the fastest time it took for a K-pop group music video to reach 450 million views. They held the previous record, with “DDU-DU DDU-DU” surpassing the milestone in 137 days. “Kill This Love” is also the group’s fourth music video to reach 450 million views following “DDU-DU DDU-DU,” “As If It’s Your Last,” and “BOOMBAYAH.”

Congratulations to BLACKPINK!