People are opting for jackfruit in place of chicken and mutton as the coronavirus scare takes its toll on the poultry industry.Jackfruit or 'Kathal' is selling at Rs 120 per kg, a 120 per cent spike in its price, a report in IANS said.The fear around chicken consumption is so much that the Poultry Farm Association recently organised a Chiecken Mela in Gorakhpur to dispel the rumours that the virus spreads by eating chicken."In fact, we gave away plateful of chicken dishes for Rs 30 to encourage people to savour the delicacies. We cooked one thousand kilograms of chicken for the Mela and the entire stock was sold out," the IANS report quoted Vineet Singh, head of the Poultry Farm Association, as saying.The poultry industry has been hit hard by the spread of the novel coronavirus.Chicken prices have dropped to as low as Rs 100 per kg in some markets.Union Minister of Animal Husbandry, Dairying and Fisheries Giriraj Singh had admitted the effect on poultry industry, adding that poultry industry was losing Rs 1,500-2,000 crore daily.