It’s never easy to understand foreign television commercials without knowing the local language and culture, but nothing is lost in translation in Samsung’s latest TV spot in Iceland. The ad begins with a man trying repeatedly to make phone calls on his Apple. Not on an iPhone, but on an actual Apple. Needless to say, this doesn’t work out very well and he grows depressed. But then, the man finds himself with a Samsung Galaxy S4 and all his problems are solved — so he dances with four burglars and a sheep to celebrate. The ad closes with the man taking a big bite out of an Apple while holding a Galaxy S4 to his ear, and the sheep seems to approve. The full video can be seen below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.