If at first you don't succeed, try again.

With one of the highest-grossing movies in the history of the universe.

At the Television Critics Association Summer Press Tour today, ABC President Paul Lee said he was open to yet another Once Upon a Time spinoff, despite the complete failure of Once Upon a Time in Wonderland.

Acknowedging that he made a mistake by not programming the latter series during the original's winter hiatus, Lee said he couldn't rule out the possibility of creating a new drama based on the Frozen character who will debut on Once Upon a Time Season 4.

“We don't have immediate plans for a Frozen spinoff, but they're so inventive, those two…" Lee said of OUAT executive producers Adam Horowitz and Eddy Kitsis.

Added Lee:

"Eddy and Adam are endlessly inventive, so they have glints in their eyes of stories that they can spin for years to come. So it certainly doesn't rule out their ability or my ability to go beyond Once."

Georgina Haig is on board as Elsa this fall, while Scott Michael Foster will play Olaf and Elizabeth Lail will portray Anna.

Do you want to see ABC use Frozen as the basis for a spinoff? Sound off now and prepare for Once Upon a Time to return on Sunday, September 28.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.