This project aims tothrough an outreach program involvingand collaborations with other advertising proposals from the dash community.We aim to tackle this market through a simple, three part process.For expatriate workers, losing hard-earned money to money transfer companies for remittances, earned in often challenging circumstances is a travesty. However, they have little recourse or choice, given the lack of credible options and high adoption of existing methods.However, with crypto-remittances emerging as a new alternative, it is increasingly becoming possible to use currencies like Dash to send money instantly, globally and at a very low cost,With a 25 Million strong expatriate population, Indians send back $2800 every year on average, totally nearly $66 Billion USD every year.According to a World Bank study, the median cost of transferring money has remained nearly constant at 7.2%, making money transfer a $4-5B/yr market for transfer companies like MoneyGram and Western Union and Banks (via Wire Transfer).Recently, the Indian Government imposed an additional tax of 12.36% on remittance charges, making traditional remittances even more expensive to process. This makes the overall cost of sending money significantly higher than World Bank’s Sustainable development goal of 3%.With a population similar to the entire continent of Africa and rapid penetration of internet through low fee 4G Data plans, India is on the cusp of a mobile-first internet revolution.While money-transfer technology has remained stagnant, the growth of blockchain currencies has created an exciting alternate path for money transfer, leap-frogging existing channels.A small set of early adopters have taken to Crypto, mainly Bitcoin, to remit money. While it is difficult to quantify exact numbers, the money transfer industry is going through a wave of silent disruption.Since retail prices for Bitcoin are 10-20% higher in India, every dollar sent also creates a net profit of 10-20% for the receiver, instead of a net loss of 8%. Overall, the gap between sending money through Bitcoin versus traditional channels can be between 18 to 28%.This significant arbitrage opportunity means that there is enough buffer to cover the high Bitcoin mining fees quite comfortably.While Bitcoin has a clear headstart in terms of awareness and adoption in India, it is an acknowledged fact that Dash is far better suited to facilitate Remittances than Bitcoin.Dash is instant, private and costs a negligible amount of money to send - features that are critical to Remittances, missing in Bitcoin.With exchanges in India beginning to integrate with Dash, there is an opportunity to promote the use of Dash to consumers for remittances and present Dash as a credible option to consumers and close the gap with Bitcoin.This Project has 3 major steps, the Execution plan for each is explained below :Out of the $70B sent by 25 Million expatriates to India each year, there are a large number of segments and corridors.The first part of this project aims to study the various segments in this market and understand early adopter groups better for targeting in the later part of this campaign.For Eg. The Middle East and North America are the top two remitting regional segments and the states of Punjab, Kerala are amongst the highest receivers of remittances.Through in-depth research across the states of India and the factors underlining their remittance options, we plan to submit a research report beneficial to the entire Dash community that believes in the power of Dash for remittances and can harness the information for further advancements in growing Dash as a viable option for remittances. We seek to cover the opportunities in the market for introducing Dash to new users as well as the challenges. With India being the biggest remittance market, we must explore all possibilities of introducing Dash into the system.We aim to create a easy-to-understand videos in both Hindi and English, explaining how Dash can be used for Remittances to new users.Via the two different versions, we will walk users through the advantages of Dash and the process to make remittances to their families in India.To promote Dash as a alternative to Bitcoin for Remittances, we intend to target technically savvy users from segments identified via our project research. Building blockchain usage for the remittance industry is newsworthy development and an emerging use-case for crypto-currencies and we hope to get ably covered for our project via PR and collaborations with the marketing experts in the Dash community.Supreet Raju is an Education Design consultant, working at the intersection of Consumer Internet marketing and Learning Design. She holds a Bachelors of Design degree from the prestigious NIFT, New Delhi and a Gold Medalist from the 2010 batch, an honour accorded to the top student across 8 Centres of Excellence nationally.She specializes in marketing through developing Educational programs for technology and helping new users understand things better through compact online learning.A1. Yes, Dash can directly be traded for fiat on local exchanges and trading desks like WazirX and Buyucoin.A2. In case of a decrease in the Dash value, we will still honor our commitment on the deliverables and complete this proposal. In case of an increase, we will funnel the money towards the marketing and Send-a-Dash-Home campaign till we exhaust the funds.