It’s been another (very) busy week over at MyBit. The team have been working away on a massive update for the website. Almost every aspect has been refreshed and brought up to date with new content and a completely new design.

We’ve got a brand new ‘how it works’ page, showing how the MyBit ecosystem works together. It’s a handy guide that takes what can be a complex idea and makes it easy to understand. We’ve added new animations and video throughout the site too, making the whole experience much more engaging.

We’ve also integrated Typeform across the site, meaning no more Google forms. Instead, you can sign up seamlessly and intuitively for exactly what you want: Meetups, Alpha updates and Asset Manager information.

The footer of the website has been redesigned to include new resources, including a reworked white paper. And the entire site has been updated for a seamless, responsive experience on mobile.

“We’ve saved the best till last”

But we’ve saved the best till last: today we launch our new brand film. It’s an inspirational video setting out our vision for the future — and how MyBit hopes to change the world. It’s going to take pride of place on our website landing page.

Some of you may be interested to know what went on behind the scenes. This film is the result of many months of work and one part of a wider push at MyBit to raise the bar of marketing in the blockchain space.

It started with some serious thinking about MyBit’s mission. We were inspired by the now famous Simon Sinek talk about how the best brands are purpose driven. His main point is that most organisations are good at telling you what they do and how they do it. But very few are good at telling you why they do what they do. Yet the brands that have a good brand story — think Apple, Nike, Tesla — have perfected the why. Watching his talk, it can sometimes seem like this big brand thinking hasn’t reached the crypto space yet. This week, we’re taking our brand to a whole new level.

“This week, we’re taking our brand to a whole new level.”

To bring it to life, we partnered with Video4commerce , a leading production company from the Netherlands, even flying them over to Crypto Valley Labs in Switzerland to meet the team. There we brainstormed ideas, making sure the director truly understood MyBit’s culture and mission. The high production values show just how much we value our brand story.

We think the result is something pretty special. Check it out!

Yes the video has Easter eggs…

Don’t forget to share this video to as many people as possible and help spread MyBit’s story.

As always, feel free to reach out to us on Discord, Telegram or Reddit with any questions or thoughts.

Have a great weekend!

Team MyBit