On November 17, Ford started taking reservations for the Mustang Mach-E, with a refundable deposit of $500. The Detroit News reporter Ian Thibodeau tweeted that Ford will produce only 50,000 Mustang Mach-E cars in the first year due to battery availability constraints. The first few models are expected to hit dealerships in late 2020, and the rest of the models will arrive later in 2021.

There are several variants of the model, with prices starting at $43,895. The First Edition model, which Motor1 reports has been sold out in the US, was available for $61,000. According to Motor1, the sold-out Mach-E is an extended-range all-wheel-drive model with “red brake calipers and First Edition badging, while on the inside it has metallic pedal covers and contrasting seat stitching.”