Menards Renews ARCA Racing Series Support For 2017

Posted by: newsla on Dec 12, 2016 - 05:43 PM Menards Renews ARCA Racing Series Support For 2017



Officials from Menards Inc. have announced that the Wisconsin-based home improvement retailer will once again serve as the presenting sponsor of the ARCA Racing Series for 2017.



Jeff Abbott, Promotions Manager and Spokesperson for Menards, made the announcement Saturday night, during the annual ARCA Racing Series Championship Awards Banquet in downtown Indianapolis.



"We are very excited to return for an eighth season as the series presenting sponsor," said Abbott while announcing the contract extension. "This is such a great, grass roots series and the competitive nature of the driving continues to improve. But, more than anything, what keeps us coming back is how we feel so connected with those who follow this series throughout our markets as we sell tickets to races, run contractor events and continue to promote the Menards brand. 2017 should be exceptional and we're glad to remain a part of it."



The sponsorship renewal announcement extends Menards affiliation as the series presenting sponsor to eight consecutive years, and their overall involvement with ARCA dates back to 2009. The marketing program, and sponsorship, is based on Business to Business relationships and collaboration with suppliers to Menards, the country's third largest home improvement retail chain.



"Menards is a very, very important business partner to ARCA," said Mark Gundrum, VP business development and corporate partnerships for the Temperance, Michigan-based stock car sanctioning body. "Their support goes far beyond sponsorship, and our gratitude for their involvement and patronage is immeasurable."



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