Blizzard's MMO Titan has been cancelled after 7 years of development because of creative issues, the developer announced in a recent interview.

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The developer returned to the drawing boards last year to reevaluate the project , a game Blizzard co-founder and CEO Mike Morhaime said was "awkward to talk about so much," because of its unofficial existence. After a more careful examination of the project, though, Blizzard has decided it wouldn't meet the quality the company strives for."We didn't find the fun," Morhaime told Polygon . "We didn't find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making. The answer is no."Although Titan was never technically announced , rumors circulated and Blizzard was open about the development process throughout its rumored existence.IGN has reached out to Blizzard for comment, and will update with any new info.Developing...

Mike Mahardy is a freelance journalist writing for IGN. You can follow him on Twitter at @mmahardy.