Taylor Swift is upping the mystery factor on her cryptic online countdown.

The "Reputation" singer stepped out Friday rocking dip-dyed, pink hair and a matching floral top and shorts that many on Twitter suspect to be new merchandise.

The long-sleeved top has the words "Taylor Swift" written down the arm. It's also pastel pink, which matches the color scheme of her April 26 countdown, and features a floral design in the front. If you go to her online store, you're also re-directed to her countdown.

Fans wasted no time tweeting their excitement.

"THAT SAYS TAYLOR SWIFT SHE’S WEARING NEW MERCH WTHAHRHENBEHW" one person tweeted.

"I SEE THAT NEW MERCH AND I WANT IT," another said.

"taylor swift: steps into the daylight wearing new merch," another wrote. "my bank account: lets it go"

Others theorized what the top could mean in relation to the countdown, with some thinking the gear is promoting a new album, while others suspect Swift is preparing to unveil a clothing line.

"Taylor Swift in New York in what seems to be her new album merch..." one person speculated.

"I’m saying it first, I don’t think it’s new music," another said. "what if it’s just new merch or she’s going to have a clothing line with a store... idk I’ll be shook if it’s new music!"

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