The media loves to sensationalize research on animal sexual behaviour — so be careful what you say, warn Andrew B. Barron and Mark J. F. Brown.

Evolutionary biologists and neuroscientists are often interested in variations in animal sexual behaviour — and particularly relationships between animals of the same sex. How did such traits evolve, and what are their functions and biological bases? Although worthwhile, such research can fuel some of the most licentious scientific reporting in both the mainstream media and specialized publications — titillating prose that wildly misinterprets the research and its implications for human behaviour.

Of course, journalists should be allowed to use crafty wordsmanship to engage public interest. But suggestive or lewd reporting is a problem: for scientists, because their work is misrepresented; for sexual minority groups, because it equates their existence to an illness; and for society, because the articles feed negative stereotypes. In a world in which discrimination against sexual minority groups remains common, scientists should present their work objectively, and do all they can to avoid its misappropriation and misuse. Two female Laysan albatrosses preen each other at Hawaii's Kaena Point Natural Area Reserve. Credit: L. YOUNG/PACIFIC RIM CONSERVATION

To analyse how the media reports on sexual behaviour in animals other than humans, we surveyed1 48 newspaper, magazine and Internet articles written about 11 papers (see 'Science and sensationalism' for examples). We excluded blogs that presented the opinion of the blog author, and any article published on sites with obvious pro- or anti-gay, lesbian or transgender agendas. We found consistent patterns in how sexual-behaviour research is misrepresented and propose suggestions for how it might be avoided. Table 1 Science and sensationalism Six examples of how journal articles dealing with research on sexual behaviour in animals have been covered in the media. Full size table

Pair bonds

The vast majority of studies reporting sexual contact between pairs of males or females were presented in media articles as documenting gay, lesbian or transgender behaviour. This is not innocuous — these are terms that refer to human sexuality, which encompasses lifestyle choices, partner preferences and culture, among other factors.

More worryingly, studies that invoked atypical sexual behaviour through genetic or hormonal manipulation were reported as inducing gay or lesbian behaviour or changing the animals' sexual orientation, even in the case of the nematode Caenorhabditis elegans, which has males and hermaphrodites, rather than males and females. To the general public, such inaccurate coverage implies that homosexuality is some sort of illness, which marginalizes a section of human society.

A study of the neurobiological features associated with male–male sexual behaviour in domestic rams2 was reported as an effort to “cure” homosexuality in sheep, which “could pave the way for breeding out homosexuality in humans”3. This reporting led to extensive and coordinated protests against the researchers and their institution from both gay-rights and animal-rights activists, including an e-mail campaign with more than 20,000 signatories calling for an immediate halt to the research programme4.

Concerns about responsible media coverage have been raised with respect to studies in humans of race and IQ. In research into sexual behaviour in animals other than humans, consistently polarized reporting is the norm.

Choose words carefully

What can be done to promote more effective and constructive communication of this topic? Careful, objective scientific writing isn't enough. The sensationalist titles of the media articles had no clear connection with the tone of the original papers. Even papers that had restrained and accurate titles were outrageously misinterpreted. For example, 'Female-limited polymorphism in the copulatory organ of a traumatically inseminating insect'5 became 'Bat bugs turn transsexual to avoid stabbing penises'6.

The direct quotes that researchers give to journalists seem to have a large influence on the tone of the articles written. Interviews in which scientists drew a link between their research findings and human behaviour consistently led to more-inflammatory media articles. By contrast, scientists who gave no such indications seemed to avoid the worst sensationalism.

These findings suggest that scientists can shape the coverage of their results. Perhaps the most striking examples of successful communication were the articles that came from research led by Lindsay Young, a wildlife biologist with Pacific Rim Conservation in Honolulu, on the breeding behaviour of the Laysan albatross (Phoebastria immutabilis)7. Young was regularly quoted as saying “Lesbian is a human term. The study is about albatross. The study is not about humans”. When asked what her study said about human behaviour, Young's only quoted reply has been “I don't answer that question”8.

As a result, most of the media coverage of this research used the term 'same-sex couples' when referring to albatross pairing, and only one used 'lesbian'. More significantly, most of the coverage spent more time discussing the behaviour of the birds than speculating on its relevance to humans or poking fun at the findings. In this case, actively denying inappropriate speculation seems to have helped to restrain the tone of the articles without diminishing public interest in the work.

Research on sexual behaviour in animals does not need to be sensationalized to catch public attention. Scientists should be encouraging public interest in their work, and engaging in the debates that surround social and cultural attitudes to human sexuality. But they must also try to ensure responsible reporting of their findings through clear, carefully phrased messages to journalists. The most important advice to scientists working in any area is to maintain a consistent and objective line throughout the paper and in all interactions with the press.

Ultimately, any one study can tell us about the sexual behaviour of only the species under investigation. It might also provide an avenue for exploration in humans, and for phylogenetic analyses of the evolution of sexual behaviour. But simplistic extrapolation, by scientists or by the media, to 'explanations for' human heterosexual, gay, lesbian or transgender behaviour can only stand in the way of these worthy and exciting goals.

References 1 Bailey, N. W. & Zuk, M. Trends Ecol. Evol. 24, 439–446 (2009). 2 Perkins, A. & Roselli, C. E. Horm. Behav. 52, 70–77 (2007). 3 Oakeshott, I. & Gourlay, C. The Sunday Times (31 December 2006). 4 Schwartz, J. New York Times (25 January 2007). 5 Reinhardt, K. et al. Am. Nat. 170, 931–935 (2007). 6 Hooper, R. New Sci. (19 September 2007). 7 Young, L. C. et al. Biol. Lett. 4, 323–325 (2008). 8 Mooallem, J. The New York Times (31 March 2010) 9 Shine, R. et al. Nature 414, 267 (2001). 10 Milius, S. ScienceNews 160, 311 (2001). 11 Saletan, W. The Washington Post (4 February 2007). 12 Fox, M. Reuters (4 November 2005). 13 Cloud, J. Time Magazine (26 January 2007). 14 White, J. Q. et al. Curr. Biol. 17, 1847–1857 (2007). 15 Casselman, A. Natl Geogr. (25 October 2007). 16 Dolgin, E. Nature 10.1038/news070917-7 (2007). 17 Levan, K. E. et al. J. Evol. Biol. 22, 60–70 (2008). 18 Holmes, B. New Sci. (20 October 2008). 19 Brennan, Z. Daily Mail (18 May 2010). 20 Mooallem, J. Independent (1 May 2010). Download references

Author information Affiliations Andrew B. Barron is a senior lecturer at the Department of Biological Sciences, Macquarie University, Sydney, NSW 2109, Australia. Andrew B. Barron Mark J. F. Brown is a Reader in evolutionary ecology and conservation at the School of Biological Sciences, Royal Holloway University of London, UK. Mark J. F. Brown Authors Andrew B. Barron View author publications You can also search for this author in PubMed Google Scholar Mark J. F. Brown View author publications You can also search for this author in PubMed Google Scholar Corresponding author Correspondence to Andrew B. Barron.

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