There was a time — not so long ago — when LaVar Ball’s Big Baller Brand tried to make a splash in the basketball shoe game with the ridiculously expensive ZO2 sneakers. Lonzo had turned down stable and lucrative offers from Nike and Adidas to promote the family brand.

And everything that could have gone wrong for Big Baller Brand in the two years since has indeed gone wrong.

The Triple-Bs struggled with sales at that price point (shocking, I know), couldn’t honor orders in a timely and accurate manner and ultimately received a failing grade from the Better Business Bureau. When the Ball brothers distanced themselves from Big Baller Brand in response to Alan Foster’s alleged multimillion-dollar embezzlement scheme, the brand appeared to be dead.

Now, it REALLY looks dead.

Big Baller Brand went from selling $50 t shirts to selling them for $5 at local volleyball tournaments 😂 pic.twitter.com/PBdyH1BSFW — LA Sports Radio (@LASportsRadio) July 14, 2019

Photos hit Twitter over the weekend of a depressing-looking Big Baller Brand clearance sale at a volleyball tournament. Big Baller Brand once charged $50 for its T-shirts, and those prices were slashed to $5 at the pop-up shop. Hoodies and hats were also available for under $20, and BBB was offering a $100 bundle that included shoes previously priced at $400.

That doesn’t look good for the state of Big Baller Brand.

While the company’s life has been teased in recent weeks — with a new LaMelo Ball shoe — the company’s site has been down and under construction for months. Those expensive Big Baller Brand camps in Europe and Qatar that were supposed to feature the entire Ball family were canceled.

At this point, there’s no conceivable way Big Baller Brand could come back and succeed. This clearance sale is basically acknowledging that reality.