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By Sebastine Obasi

Energy giant, Shell, said there is need for global collaboration to create more and cleaner energy by bringing to life innovations from six smart energy start-ups.

This, it explained, is due to the fact that current global access to energy is neither enough to satisfy growing energy needs, nor is it sustainable.

”We need more and cleaner energy. That is why we launched our #makethefuture campaign, our call for collaboration to create smart solution that will generate more and cleaner energy across the world.

“The enormity of this problem, coupled with the scale of our worldwide ambition in terms of our desire to progress faster and further, requires the involvement of many in order to find solutions. Shell recognises that the only way forward requires collaboration,” the company’s media team told journalists in Lagos.

According to Shell, the campaign is meant to collaborate with inventors, local communities, engaged citizens and global celebrities to transform lives by putting bright energy ideas in action.

“Not talking about it but doing it, on the ground day by day, creating a new reality. Each of us has a role to play, as inventors, funders, volunteers, donators or vocal supporters,” they said.

This year’s #makethefuture campaign event which took place September 27 and 28 2016 in Rio, Brazil featured six international artists including Nigeria’s musician, Yemi Alade.

In a telephone conference call with Energy Correspondents at Shell office in Lagos, Alade emphasized the importance of energy to Nigerians including her music production which she uses to touch lives.

“As a musician I am also an entrepreneur and entrepreneurs need energy to stay in business. For my fans and everybody, we need light because without power entrepreneurs can’t survive. So the #makethefuture project is the way to go,” she said.

According to Shell Alade was selected because of her social media followership and with the #makethefuture she will be able to reach her numerous fans who fall within the same demography bracket.

“Communities in Brazil, Kenya, China, the USA and UK will experience first hand the benefits of these new sources of energy. And we will all see how a different future is possible, a future that is in our hands to create.”

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