The Chinese government has introduced a new rule which attempts to rid the country of poor or long company names.

Under the new rules, firms such as 'Shanghai Wife Biggest Electronic Commerce' will be banned.

It comes following a campaign by the Chinese government to tackle poor English translations often referred to as Chinglish.

Now that's a long name: The condoms can be seen for sale on Chinese shopping site Taobao

The Legal Daily cited the names of existing firms that would not be allowed under the new rules including 'There is a Group of Young People with Dreams, Who Believe They Can Create Wonders of Life Under Uncle Niu's Leadership Internet Technology'.

The brand above sells condoms.

China's State Administration for Industry and Commerce brought the restrictions in this month.

‘There is a Group of Young People with Dreams, Who Believe They Can Create Wonders of Life Under Uncle Niu's Leadership Internet Technology’ condoms

It also banned company names deemed offensive or racist or having religious or political connotations.

The move comes after China previously launched a campaign to eliminate public signs with poor English translations often referred to as Chinglish.

In the past, the Chinese government has also banned 'weird buildings' following complaints that two bridges in Chongqing looked similar to female genitalia. While the China Central Television Building is often referred to as the 'pants building.'