“Is this reeeeaaaall?!” is a question that we ask each other around Consumerist HQ pretty much every day. Because if we’ve learned anything from this wide world, it’s that people are absolutely trying their best to invent things that make us feel crazy inside. For example: A watch that counts down the years, months, days, hours, minutes and seconds of your life. Until you die. Not because the watch itself will kill you, but still, creepy.

But wait! SkyMall’s Tikker wristwatch touts itself as more of a motivational service — if you’re going to die anyway, because we all are, you might as use those seconds of your life slipping away to be happy and stuff. And also, we’re all gonna DIE:

REMEMBER, IT’S NOT REALLY about how much time you HAVE, it’s what you DO with it. A week spent in love and happiness can be worth more than years spent in agony. Wearing a Tikker is a statement to the world that your biggest priority in life, is living. So please help us help you do that, and have the time of your life with Tikker, the death watch that makes every second count.

We became re-aware of the fact that we are all marching toward the inevitable conclusion to our mortality and there is a way to keep that thought ever present by way of a tweet from @kev097, noting, “This is your most depressing idea yet, SkyMall.”

This is your most depressing idea yet, SkyMall. http://t.co/WpHe0oZyNV—

Kevin Koehler (@kev097) September 23, 2014

Depressing, yes. Inspiring… Yeah, it’s depressing. I’m about to spend an hour eating my way through a tray of brownies to distract myself now. Thanks, Tikker.