In a bizarre turn of events, Chaayos has been found asking customers to scan their faces before buying any products, saying it would make their buying process more convenient while also offering discounts.

However, this supposed convenience comes at a price, as facial recognition details are confidential data and this goes against the data policies right now in the country.

This observation was made by Nikhil Pahwa, Founder, Medianama, who visited a Chaayos outlet recently, and even recorded a video, where the brand is allowing people to purchase tea and other items by using their mobile number, but instead of asking for a one-time password (OTP), it wants to capture facial data of the customer.