Willard's new ad, which he's started running in South Carolina, is a counterpunch on all the Bain attacks he's taken from his rivals -- and it's very likely to be effective.

Rick Perry and Newt Gingrich have been the hardest on Romney over his record at investment firm Bain Capital. Perry calls it "vulture capitalism." Gingrich has urged Romney to hold a press conference solely to discuss his business dealings. On Thursday, Perry lost a key South Carolina donor to the Romney campaign over his remarks. Ex-Perry supporter Barry Wynn said Perry's attacks were "like fingernails on the chalkboard." Republican New York Rep. Michael Grimm also released a statement saying the attacks would have a "negative effect on the party." "When GOP candidates, especially those who identify themselves as conservatives, use phrases like 'vulture capitalism' or adopt leftist rhetoric, they are jeopardizing the strength and unity of the party," he said.

In addition to never criticizing Ronald Reagan and Rush Limbaugh, a Republican must never say mean things about any corporation. They're people after all -- and they have feelings, too.

Of course, Willard's ad also includes this audio and graphic:

OBAMA: FREE MARKETS ON TRIAL

Yeah.

I suppose Obama is putting "free markets on trial" on the same wingnut planet where he's apologized for America, raised taxes, nationalized the energy industry -- and surrendered to the terrorists.

Dear New York Times: feel free to call that a lie.