“Whether it is ethical or unethical is a call that should be taken by the regulators. It is beyond our purview. Looking at the larger picture, I probably would say it is not the best thing to do because if one channel opts for dual/multiple LCNs, the others are compelled to follow it to safeguard their numbers, consequently causing the spiralling effect on the carriage fees.” said Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media.