The new kits are here and we have analysed each club's offering, from the unimaginative strips to overbearing logos



Didn’t Premier League clubs learn anything from the World Cup? Russia 2018 was abound with pioneering triumphs of design, from Nigeria’s feather-patterned home shirt to Germany’s teal-coloured nostalgic away number. This season’s offering from England’s top tier, on the other hand, is riddled with unimaginative strips haunted by overbearing logos and templates that just aren’t working hard enough.



It’s not all bad news, though: there are a few clubs that got it right. Unlike Tottenham Hotspur. Here, GQ analyses each club’s swagger, splits the relegation scrappers from the top-of-the-table contenders, and ranks the new Premier League kits 2018/19 from worst to best.



Read our guide to the new Premier League kits for the 2019/20 season