"He likes people who present themselves very well and he's very impressed when somebody has a background of being good on television because he thinks it's a very important medium for public policy," said Chris Ruddy, chief executive of Newsmax Media and a longtime friend of Trump. "Don't forget, he's a showbiz guy. He was at the pinnacle of showbiz and he thinks about showbiz. He sees this as a business that relates to the public."