PR firm RunSwitch, co-run by adviser to Sen. Majority Leader Mitch McConnell (R-KY) Scott Jennings, has played a significant role in quelling the outrage over a video that at first appeared to show a MAGA hat-wearing teen disrespectfully crowding the space of and smirking at a Native American man.

The firm said in a statement that it “has been retained by the Sandmann family to offer professional counsel with what has become a national media story. We are working with the family to ensure an accurate recounting of events which occurred this past weekend,” according to the Louisville Courier Journal, where Jennings is a columnist. Jennings is also a contributor at CNN.

RunSwitch did not immediately elaborate on specifically how they have helped oversee coverage of the incident.

Extended video has muddied the story, as it backs up student Nick Sandmann’s claim that he was approached by Omaha elder Nathan Phillips, not the other way around.