Twitter as you know it right now, through its official apps and the website, is not quite what Twitter will look like in the near(ish) future. The director of Twitter's design team told me that none of Twitter's current apps quite match the vision for where they're going with Twitter. None of them. The vision? In a word, simpler. But also more beautiful. To that point, Twitter just made a huge hire — Microsoft's Mike Kruzeniski, Creative Director for Windows Phone, who was also one of the design leads on Kin (which was in fact beautifully designed, like Windows Phone (above), though it suffered from stunningly poor execution). His emphasis on print design matches up neatly with what Twitter's trying to accomplish with Twitter Cards in attaching "media experiences" to tweets as well, I think. So you can start to get an idea of where Twitter might go.

Getting there is not going to be easy, with Twitter attempting to balance the goals of being as simple as possible with the difficulties of maintaining a single vision across a multitude of platforms — in some ways, much like developers years ago wrestled intensely with how to design an app for both Windows and Mac that was consistent across both operating systems while feeling native to each one at the same time.

And while Twitter's focus lately has overwhelmingly been on refining the experience of consuming Twitter — largely in the service of new users — one of things it's looking at intensely is refining the actual tweeting experience. Right now, if you want to post a photo to Twitter using the iPhone — an OS that Twitter is baked into — it takes a half dozen steps or so (you can open Photos, find your photo, tap your photo, tap share, tap Twitter, compose Tweet, Tweet or open Twitter, hit "compose tweet," hit the picture button, snap or select a photo, write your tweet, then tweet). If you're at a concert and just want to tweet a photo and get back to the show, this giant list of steps is a problem. It's one that Twitter's working on fixing, reducing "friction points" so it's superfast and easy to tweet while making what you're tweeting as "dynamic" as possible.

The other thing "consistency" means to Twitter — obviously in the future — is being able to start a session on one device, like a laptop, and pick it up exactly where you left off on another.