Arriving just in time for Shark Week, Kellogg’s unveils new Baby Shark Cereal.

The new Limited Edition “Berry Fin-tastic” cereal features blue, red, and yellow flavored rings floating with marshmallows. But you won’t find any sharks lurking below the surface in this milk pool, despite its name.

Baby Shark Cereal will debut exclusively at all Sam’s Club starting on August 17, 2019 where you be able to pick up a two-pack for $5.98 before it’s released to select Walmart locations in a single pack in late September.

Image – Kellogg’s