Some robot fighting teams have expressed to me that they have a hard time knowing what to put in their social media feed. Here are some ideas for posting to social media that will your team get the maximum exposure possible for both the team, your sponsors, and the event.

Be sure to tag your sponsors for every post that’s appropriate.

Remember that repeated content is OK, especially if you change up the main photo. SmarterQueue, Recurpost, Buffer, and similar tools can help reschedule posts. And remember that there’s a delay between the BattleBots event and when the show airs, so “we just got to the event” types of posts make sense at 2 different times.

With 1 post for each of the ideas below, and posting 3 times per week, that’s over 6 weeks of content.

1. Biographies of each team member, 1 post per member. Include at least 1 photo, a short biography, and how they helped your team compete. Photos should be clear and well lit. You have 4 team members? That’s 4 posts!

2. An infographic showing your robot’s features. Examples:

From Witch Doctor

From HyperShock

3. A screenshot of your CAD design, with a comparison to the final robot.

4. Photos of your motors or motor controllers or batteries and an explanation of why you chose them.

5. Your robot being displayed at a live event (Maker Faire, college expo, corporate meeting), especially if it has kids looking at it. Describe what you did there.

6. Your robot pictured with any toys or merchandise.

7. Video of a robot test drive. Note any problems or if it was a success, let people know what you were trying to achieve (speed, maneuverability, etc).

8. Video of your weapon being tested against inanimate objects.

9. Photos or video of machining, assembly, or painting, especially of highly recognizable parts.

10. Assembly of the robot, showing the guts.

11. A photo of your team together in the pits, with a description of a problem you had during the competition and how you solved it.

12. Your robot packed up for shipping to or from the event. For BattleBots, remember that this can easily be repeated as the show is about to go on the air.

13. A post describing what inspired the robot’s name or weapon, along with a photo of that thing. Example: Warhead with the t-rex head and a photo of a t-rex.

14. A post for each sponsor, describing exactly what they do and how they helped your team.

15. Photos of your fans at the competition.

16. Reminders whenever your robot will be appearing on TV.

17. Repost/share whatever is on the event organizer’s feed.

18. Share when you’ve been mentioned on outside media including newspapers, the FAN show, Reddit AMA, etc.

19. Photos of damage dealt to other robots.

20. “Hero” shot of your robot, before damage.

Bonus:

21. Photos of what you ate while building or fixing the robot.

Have more ideas? Let me know in the comments!