This sounds too amusing to be serious . . . which may be exactly why it could work.

The west-side Detroiter behind a zany new Indigogo pitch to finance "Ruin Porn: A Detroit Mockumentary" is a real producer and screenwriter named Frank Nemecek.



The idea took shape “after a lengthy conversation at the bar,” Frank Nemecek says.

He seeks, or perhaps pretends to seek, $65,000 by Aug. 1 to make an indie film that "pokes fun at abandoned buildings, the news media, the porn industry and, yes, even Detroit itself."

Before you consider ponying up, know this: The idea gelled “after a lengthy conversation at the bar this evening,” he posted on Facebook around 1 a.m. Wednesday.

Update, 3:10 p.m.: Nemecek, back on social media in the sober light of day, says it's for real. "We'll see where this one goes," he comments under a link to this article.

He sketches the bold concept at his fund-drive page:

When Alisha Trunnell, a reporter from New York, flies into Detroit to explore the concept of "ruin porn," she quickly discovers one of the city's most guarded secrets. Those vacant, blighted buildings she learns are, in fact, filled with porn stars having sex with random people. "Ruin Porn: A Detroit Mockumentary" tells this story in documentary-like fashion. . . . The big thing that we need funding for is so that we can pay the cast. Porn stars, I'm afraid, will not work for free. (Okay -- the guys might, but not the women.)

A 90-second pitch video is below.

Nemecek, a graduate of Bishop Borgess High in Redford and Wayne State, is a former insurance and financial adviser. He switched careers in 2003, taking two film studies courses at WSU and creating Prince Igor Productions. It produces corporate and nonprofit training videos, as well as short films and documentaries -- including "Checking In: The Story of the Book-Cadillac Hotel."



He lives in the Warrendale neighborhood, chronicled since 2005 at his Warrendale Blog. Nemecek received a Spirit of Detroit award from the city in 2010, according to his LinkedIn page

The filmmaker awaits his first "Ruin Porn" pledge as of Wednesday afternoon. But hey, he's got just over six weeks left. And now that we've spread the word . . .