In Hyderabad, a unique initiative is being held to promote sustainable consumption.

Promotion

Fast fashion leaves a huge amount of non-biodegradable waste in its wake. Each year, people throw away clothes that aren’t needed anymore, and little by little, the pile grows bigger. Well, in Hyderabad, you have a chance to swap out those unwanted clothes for something better.

According to Edex, a party organised by Disha Collective and Paaka Organic Cafe will give the city’s inhabitants the chance to offload clothes they don’t need and walk out with new ones on August 19th.

Participants can walk in with clothes that are washed and ironed, and hand them over to volunteers who in turn give them tokens that can be used to buy clothes, bags, shoes and accessories.

Disha Collective started as a study circle, where students can gather and talk about issues which affect them and the world, on a monthly basis.

According to Tejasvi Dantuluri, one of the co-founders of Disha Collective, who thought the concept initially won’t work in India, the response is wonderful. She had participated in a similar event about four months ago while shooting a documentary in Sweden. She had to travel to the comparatively colder Norway, so she swapped her spring clothes for some warm winter wear, which she did at the Swedish event.

She decided it was time to bring the concept home. She explains that everytime fashion trends change, we tend to buy new clothes, as we are slaves to consumerism. According to 27-year-old Tejasvi, the initiative to be environmentally-conscious should transcend clothes as well.

The event that will collect Rs 100 from everyone for organising logistics, will also have a talk about the trends of clothes swapping, the mindsets around using second-hand products, and how to be a more sustainable consumer.

Promotion

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Tejasvi was mildly surprised when a lot of unexpected people turned up at the clothes swapping drive, more than the number of people that turned out for Disha Collective’s other initiatives.

Well, if you are in Hyderabad, this is your chance to over-haul your wardrobe for a fraction of the price it would originally cost.

(Edited by Shruti Singhal)

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