V.WAV

Project Brief

Create a new business idea for a company becoming or organization that is becoming irrelevant to the millennial generation. Reposition it or create a business alliance that will revitalize the company for it to have great appeal to a younger market. Design a sub-brand identity, title, and transmedia promotional materials for the millennial market.

Concept

My interest in cults and how they manipulate people lead me to creating a new type of cult targeted towards millennials, specifically creatives, programmers and hackers. It is both a spiritual successor to the infamous Heaven's Gate and a offshoot of Scientology.