Warby Parker has brought into focus the opening date for its new store on Woodward Avenue in downtown Detroit: Nov. 26, the Saturday after Thanksgiving.

The company is setting up shop, its first in Michigan, at 1449 Woodward Ave., which it says was the site of the original pharmacy that created Vernors ginger ale. The opening adds another national brand name to a downtown that has seen a retail resurgence.

Warby Parker sells its own frame designs. The company started by selling them online in 2010 and has since expanded to include retail stores. The Wall Street Journal reported in 2014 that its brick-and-mortar locations were bringing in $3,000 per square foot in sales, comparable to jeweler Tiffany Inc.

Published reports have estimated the privately held Warby Parker's revenue at more than $100 million.

Dan Gilbert and Bloomfield Hills-based Princeton Enterprises LLC bought the building that will house the store in 2014. It also houses the Kit and Ace clothing store. The co-working space WeWork LLC leased seven floors in the building earlier this year.

The store will have art created by Detroit artist David Rubello, known for the Color Cubes mural that was once on the side of the Julian C. Madison Building on Washington Boulevard and painted over in 2014.

The store will employ an optometrist for eye exams and fittings.