How I started earning 1190% more with typography

What’s the difference between a $500 contract and a $5,900 contract? Typography.

Increase your rates and make more money? Easy.

Get more referrals and clients? No problem.

Convert more visitors into customers? Done.

You’d be surprised how far a little extra design can take you. When I was in college, I freelanced on the side, earning a little extra cash to buy books and clothes. (I clearly had my priorities in order.)

When I started, I charged $10.50 per hour. I had little experience and wanted to make more than minimum wage. Everything about my interactions was second-rate. My resume looked awful, my invoices used templates, and my proposals were ugly.

After about a year and a half, I realized that the only thing keeping me from charging more was the perceived value I offered potential clients.

They saw me as an amateur because all my materials were amateurish.