She said yes!

In the middle of a busy day of solving everyone’s problems, making videos, and smelling fabulous, the Old Spice Guy sent Johannes S. Beals’ girlfriend a personal video asking her to marry him.

To marry Beals, that is. OSG is busy. Seven hours later, Beals described himself as happily engaged.

Actor Isaiah Mustafa can do anything, as he’s been telling you and showing you from a bathroom somewhere since February in his commercials as “the man your man could smell like.” Now he’s making custom videos.

It started with a post on Twitter saying, “Today could be just like the other 364 days you log into Twitter, or maybe the Old Spice man shows up @OldSpice.”

That was followed by a post on Reddit.com asking for questions. And a deluge of replies and videos to people who have written about him in the past, all without ever putting his shirt on.

The latest twist in the hugely popular ad campaigns featuring Mustafa is “a perfect storm of viralty,” according to tech website Mashable.com. Not to mention virility.

“Not only does it target specific bloggers, it also reaches out to less prominent individuals (who) become personally invested in the brand because they have actually become part of the world it has created,” says Mashable’s Brenna Ehrlich.

The Old Spice commercials launched during the U.S. Super Bowl and carried through the Olympics and the World Cup. They’ve hit a combined 18 million views plus on YouTube, including one about how it was all done.

The 36-year-old actor told the Los Angeles Times in February that his smouldering, smug persona wasn’t planned. He did an over-the-top version of his script into an answering machine for a friend, former Arizona Cardinals/Denver Broncos quarterback Jake Plummer, and decided to keep it.

Mustafa comes by his athletic physique honestly: He was a receiver for the Seattle Seahawks and played in the NFL Europe league. With his shirt on.