WHEN pro-Umno blogger and well-known cyber trooper “Budak Sri Kinta” first started actively posting his views and opinions online, it was fuelled by a desire to challenge the heavy dominance of the opposition on social media following the 2008 general election.

Nine years on, what began as a voluntary effort has become an almost full-time endeavour to help Umno win the political battle in the world of social media, and ensure the ruling Barisan Nasional does not experience a repeat of its worst electoral performance in the 2008 polls.