HDR10+ Technologies, LLC announced the start of the new licensing and logo certification program for HDR10+ technology. HDR10+ is the royalty-free, open standard dynamic metadata platform for High Dynamic Range (HDR), which optimizes picture quality for 4K Ultra HD displays and improves the viewing experience for all audiences.The new HDR10+ technology optimizes picture quality for 4K Ultra HD displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast. The resulting enhanced viewing experience can now be easily provided on a wide range of displays bringing the viewing experience much closer to the original creative intent for the content.The HDR10+ license and logo certification is available to interested companies that meet HDR10+ technical and testing specifications. The HDR10+ certification program qualifies the compliance based on different device categories and their technical performance to ensure that HDR10+ compliant products meet high standards for picture quality.Consumers will be able to look for the HDR10+ logo which signifies a product's certification. The royalty-free adoption of HDR10+ for content production, distribution and consumption has already gained momentum with over 40 supporting companies."The new HDR10+ licensing and certification program represents a technological step forward for next generation displays," said Danny Kaye, Executive Vice President of 20th Century Fox and Managing Director of the Fox Innovation Lab. "HDR10+ improves the viewing experience for all audiences by delivering higher picture quality to a wider range of affordable TVs and devices.""We believe that this licensing and certification program will provide reassurance to consumers who want to ensure that they are seeing the most accurate HDR representation of the creator's vision," said Toshiharu Tsutsui, Director of Panasonic's TV Business Division."With an increase in demand for larger displays and premium picture quality, we are thrilled to announce a new HDR10+ licensing and certification program," said Bill Mandel, Vice President of Industry Relations at Samsung Research America. "This program was designed with consumers in mind, highlighting our commitment to improving the overall HDR experience while simultaneously extending the HDR10+ ecosystem globally."The HDR10+ platform was also designed to allow for future development and innovation in order to deliver a more powerful technology in the years to come.