AT&T to Shutter U-Verse Website as Brand Gets Killed Off AT&T is preparing to shutter the company's U-Verse.com website as the U-Verse brand continues to be phased out. You might recall that AT&T had already eliminated the U-Verse branding from most of its products, with U-Verse broadband and U-Verse phone services now creatively just named "AT&T Internet" and "AT&T Phone." The company told DSLReports.com that the rebranding was to "make it simpler for our customers."

Phillip Swann noted this week that AT&T has also been sending notices to customers indicating that the Uverse.com website will also be shuttered as of May 30. The website currently lets customers stream some of the channels they subscribe to via traditional TV packages, as well as providing access to an online DVR feature and a variety of on demand content. Based on AT&T's decision, it seems likely that the website wasn't a particularly popular destination for AT&T customers. AT&T has also been trying to drive most U-verse customers over to DirecTV satellite television. “We haven’t made a final decision, but wanted to be transparent with customers that it was under consideration,” AT&T said. The migration of users from U-Verse to DirecTV may ultimately free up bandwidth on the fixed-line AT&T network, allowing it to provide slightly faster broadband speeds to subscribers. Leaked company memos obtained by DSLReports.com had The migration of users from U-Verse to DirecTV may ultimately free up bandwidth on the fixed-line AT&T network, allowing it to provide slightly faster broadband speeds to subscribers. Leaked company memos obtained by DSLReports.com had previously suggested AT&T would ultimately be killing the DirecTV brand as well, though the original timeline for such plans has come and gone -- raising questions as to whether that's still AT&T's ultimate goal.







News Jump Europe's Top Court: Net Neutrality Rules Bar Zero Rating; ViacomCBS To Rebrand CBS All Access As Paramount+; + more news Verizon To Buy Reseller TracFone For $7B; 5G Not The Competitive Threat To Cable Many Thought It Would Be; + more news MS.Wants Records From AT&T On $300M Project; Google Fiber Outages In Austin, Houston, Other Texan Cities; + more news States With The Biggest Decreases In Speed; AT&T Hopes You'll Forget Its Fight Against Accurate Maps; + more news AT&T's CEO Has A Familiar $olution To US Broadband Woes; EarthLink Files Suit Against Charter; + more news 5G Doesn't Live Up To Hype, AT&T's 5G Slower Than Its 4G; Cord-Cutting Now In 37% of Broadband Households; + more news FCC Cited False Broadband Data Despite Warnings; ZTE, Huawei Replacement Cost Is $1.87B, But Only $1B Allocated; + more Cogeco Rejects Altice USA's Atlantic Broadband Bid; AT&T Is Astroturfing The FCC In Support Of Trump Attack; + more news Big CBRS Auction Winners: Verizon, Windstream, Dish, Cablecos; Altice USA makes play for Atlantic Broadband; + more news Verizon, SpaceX, CenturyLink, Charter Among RDOF Bidders; Streaming 1st Choice For 50% Of Viewers: What Now? + more news ---------------------- this week last week most discussed

Most recommended from 23 comments

tmc8080

join:2004-04-24

Brooklyn, NY 14 recommendations tmc8080 Member bundle-o-crap what else can you call crappy DSL and overpriced bundles?!?

I can't think of much besides bundle-o-crap!

Either upgrade those wires to FTTP or get the hell out of that market! afn06011

join:2012-10-15

Florida 9 recommendations afn06011 Member By any other name..... By another other name it's still the same old technology.. xDSL over twisted-pair copper.

It will still be the same thing 20 years from now.. Only the wires will be another 20 years older.

WiFiguru

To infinity... and beyond

Premium Member

join:2005-06-21

Seattle, WA 1 edit 7 recommendations WiFiguru Premium Member MDU That's not cool. What do folks do in MDUs?



For instance, AT&T's website qualifies me for Gigapower, and will only offer UVerse (says DirecTV not available).



I use uverse.com to schedule DVR, stream, etc...



I understand we would be the minority at this point -- but at least give us access to DirecTV's website for viewing -- or issue new "DirecTV" branded boxes that will work over FTTP.

tshirt

Premium Member

join:2004-07-11

Snohomish, WA 7 recommendations tshirt Premium Member seems early to kill the site yes they aren't selling it anymore (always was a stopgap/interum product) but a few million need to get support until the next gen product reaches them.

and as for "simplifying it" unless they believe their customers are really simple minded, it's rude to suggest they can no longer understand the term "Uverse"