Fans of Dragon Ball are familiar with its characters' naming patterns, many of main fighters are named after food and those that aren't have the joy of being christened as underwear. Villains also have themes: household appliances, instruments, and a magical phrase used in Disney's Cinderella .

In an unexpected twist, Vegeta (vegetables) is fusing with Frieza into a literal refridgerator. Toshiba , playing off Vegeta's namesake to promote its new refridgerator, is using the character as a promotional tool. The Vegeta fridge promises to keep vegetables fresher longer.

The promotional campaign is running until February 28. Toshiba is running a contest on Twitter and Instagram where it will award winning participants free vegetables once a month for three months (15 winners), an okinomiyaki spatula set, (15 winners) or both (3 winners). To enter, participants can post their vegetable-based recipes on Instagram or Twitter with the hashtag "#東芝VEGETAレシピ" for the free vegetables and "#東芝ベジータレシピ" for the okonomiyaki spatula set.

Vegeta and vegetables have teamed up before when he starred in a commercial for Cup Noodle's Vegeta flavor instant ramen.

[Via Otakomu]