Chinese men are being encouraged to donate their sperm in exchange for the latest iPhone.

Renji Hospital in Shanghai is offering donors £610 in cash if they are willing to make regular deposits.

That’s enough to buy a brand new iPhone 6s, which was unveiled by Apple earlier this week (pictured above).

It comes after it was revealed only nine men had registered as donors in the year since Britain’s national sperm bank opened in Birmingham.

“No need to sell your kidneys - you can easily have a 6s,” the hospital said in an online advert.

It’s in reference to cases in which people have raised cash to fund their Apple purchases by giving away organs.

The campaign, which is now being copied by other hospitals across China, has sparked much debate online.

“I don’t know whether to take this seriously or not!” wrote one person on Sina Weibo.

“This is great!” said another, while a third added: “I hope that those who sold their kidneys can see this.”

(Photography credited to Xinhua News Agency/REX)