06/03/2017

Williams and Bombardier announce new partnership

WILLIAMS MARTINI RACING and Bombardier Business Aircraft are proud to announce a new strategic partnership ahead of the 2017 season, with the Canadian company coming on board this season in support of fellow countryman Lance Stroll, as he prepares for his debut season in Formula One.

As part of the partnership agreement, Bombardier branding will appear on Lance Stroll’s helmet and throughout the garage environment.

Bombardier’s heritage of innovation and fine craftsmanship brings together more than 50 years of aviation history through its comprehensive line of business jets, including Learjet, Challenger and Global aircraft. Through innovative technologies, Bombardier’s world-class business aircraft elevate the private jet experience, delivering unrivaled performance and a smooth ride, while combining luxury and craftsmanship with engineering for the ultimate in cabin comfort.

Bombardier’s engineering commitment is at the forefront of sustainable transport. Its brand is reminiscent of Williams’ engineering ethos and continued drive to push boundaries and achieve excellence through innovative and sustainable technology.

“Bombardier is pleased to partner with Lance Stroll and the Williams team during the 2017 Formula One Grand Prix season. This partnership provides Bombardier Business Aircraft a unique opportunity to reach new customers on a global scale,” said Peter Likoray, Senior Vice President, Sales and Marketing, Bombardier Business Aircraft. “Lance’s bold and stellar achievements on the race track personify his pursuit of excellence just as Bombardier’s high-performing business aircraft take private aviation to the next level. We wish Lance the same smooth ride throughout the 2017 season that our customers count on, aboard more than 4,700 Bombardier business aircraft worldwide.”

Claire Williams, Deputy Team Principal added: “We are delighted to welcome Bombardier as a partner for the 2017 season. Engineering excellence, innovation and sustainability are at the core of everything we do at Williams, and as one of the industry’s leading manufacturers of world-class business jets, Bombardier share similar core values. They are leaders in their field and at Williams, we share a similar drive and determination to be the best. I look forward to a successful partnership going forward.”