A&M quarterback Kenny Hill scrambles away from Alabama defenders during the Aggie-Crimson Tide game last October. (AP Photo)

The University of Connecticut has established an official football rivalry with the University of Central Florida. UCF just didn't know anything about it.

UConn coach Bob Diaco commissioned a trophy, produced a name -- "The Civil Conflict" -- and is conducting a countdown clock marking the time until the teams meet Oct. 10 in Orlando.

All for a rivalry dating all the way back to 2013.

Welcome to the state of 21st-century college football, where rivalries have been torn asunder and some schools are scrambling to identify who they're supposed to hate.