The Alkaline Water Co. (NASDAQ:WTER) (TSXV:WTER.V), has reached a major milestone today. Following hot on the heels the company’s recent announcement the company is now trading shares of common stocks on the NASDAQ capital market. The company will continue trading on the TSX Venture Exchange (TSXV) under the ticker symbol “WTER.V”.

An ambitious strategy

Even prior to their uplist the Alkaline Water Co. was one of the most innovative beverage producers in the United States. The traditional growth strategy involves targeting convenience stores before moving on to grocers and supermarkets with bulk bottles. The Alkaline Water Co. flipped this on its head and instead went for the bulk strategy first.

It proved wildly successful. The company now has a distribution network that puts their flagship product, Alkaline88 on shelves in all 50 states with 47,000 retail locations including Walmart, Kroger, Safeway-Albertsons, and CVS.

This achievement was powered by the same unique mindset that has led the company to create the A88 Infused Beverage Division (A88 Infused) launched in September. The infused division sets the foundations for some of the company’s most ambitious plans to date.

The NASDAQ uplisting will help accelerate WTER’s growth plans

The Alkaline Water Co. will likely take advantage of the momentum from its NASDAQ approval to accelerate the roll-out of new products. Using the existing Alkaline88 product as their base the A88 Infused division plans to be on the cutting edge of health beverage development. The company is already working on infused vitamin water, naturally flavored water and even CBD-infused water.

“With the increased visibility and liquidity that trading on the NASDAQ will provide, we will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing and additional retailers as we drive value for our shareholders.” – Aaron Keay, Chairman of The Alkaline Water Co.,

To assist in this effort the company recently secured a technology-licensing agreement with Infusion Biosciences, Inc. This landmark agreement enables The Alkaline Water Co. to solve one of the key challenges facing the industry, cannabis solubility. Using state of the art extraction techniques the company will be able to add CBD directly to their water, without taste or effect altering oil emulsifiers. This will help to ensure reliable onset and offset times and marks a significant step forward for WTER.

Industry giants are watching closely

As always industry giants are on the lookout for acquisition prospects. The Alkaline Water Co.’s uplist to NASDAQ will only help to increase their visibility and will likely catch the attention of big players like the Coca-Cola Company (NYSE: KO) & PepsiCo (NASDAQ: PEP). Both these companies have been on an acquisition spree in an attempt to shore up falling demand for sugary sodas.

Companies like Coke and Pepsi are snapping up innovative companies

This represents an excellent opportunity for a company like The Alkaline Water Co. They already have an established premium brand with plenty of room for organic growth. Even in markets where WTER has dominated supermarket shelves they have the completely untouched convenience store avenue. All this is without even mentioning the incredible work being done by the A88 Infused Division.

The NASDAQ uplisting confirms the Alkaline Water Co. place as a serious competitor. The increased visibility is likely to catch investor attention, as well as keep them on the radar of some of beverage’s biggest names. With a solid growth plan in place, along with the innovative A88 Infused Division I think it’s safe to say that the future is bright for the Alkaline Water Co., not to mention their shareholders.

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