Next week, 300,000 video game fans, developers and publishers like Sony, Ubisoft, Activision and Microsoft plan to congregate so they can showcase their wares and participate in a cosplay zone, an e-sports tournament and a 48-hour jam.

Their destination: São Paulo, Brazil.

The gathering is the Brasil Game Show, Latin America’s largest gaming convention, which has grown rapidly since it was founded in 2009. The event is one of several international video game shows that have swelled in size recently. Gamescom, held in Cologne, Germany, and generally hailed as the world’s biggest gaming convention, welcomed about 350,000 attendees this year, up from 275,000 five years ago. The Tokyo Game Show, which has been held annually since 1996, broke its attendance record last year with over 271,000 visitors, up from 224,000 five years ago.

All of these exceed the biggest video game trade show in the United States, the Electronic Entertainment Expo, or E3, which is held in Los Angeles and has generally been closed to the public. This year, E3 opened up to attendees from outside the video game industry and had 68,000 attendees, compared with 45,700 five years ago.