The executive producer of Channel Nine's The Footy Show has apologised for a racist skit on Thursday night's show which he admits "went too far".

The NRL program was criticised by viewers after retired footballer Beau Ryan asked an Asian woman if she was planning to eat one of her dogs.

Viewers slammed the segment as racist on social media.

On Friday morning, The Footy Show Executive Producer Glenn Pallister apologised for any offence caused, conceding the joke had been made at the woman's expense.