But in the Nineties and 2000s the food's popularity fell. The recovery came in 2011 with a place in food trend lists for the year. They have since gained the endorsement of celebrity chefs such as Tom Kerridge, who has featured a salt cod and crayfish version on the menu at his Michelin-starred pub The Hand and Flowers. Heston Blumenthal has written a recipe for Waitrose, which also sells its own black pudding version. And M&S in 2012 created first "runny" yolk variety, with four eggs selling for £7.