The Cardano Foundation, an independent body based in Zug, Switzerland, with core responsibilities to help oversee and supervise the development of 3rd generation blockchain protocol Cardano (ADA), announced today it has strengthened its global community growth efforts by appointing Alix Hyeowon Park as the new Community Lead, effective immediately.

Community Lead

In her new role based in Seoul, South Korea, Alix will focus on developing and implementing a new community management strategy to support and educate the global community.

Among her immediate priorities will be strengthening the community with the next phase of the Cardano Ambassador program. Working in collaboration with strategic partners, IOHK and EMURGO, she will advise the Foundation Council on scaling the global Cardano community.

“With Alix’s appointment, we are further strengthening our community management function as the Cardano Foundation accelerates global community growth strategy. Her experience in emerging markets and with developers will be valuable and very timely as Cardano is preparing to invite Dapp developers and corporate partners to expand ADA’s user base in developing nations. Alix’s leadership and marketing management experience and background in storytelling will cement the Foundation’s goal to better serve the community.”

– Nathan Kaiser, Chairperson of the Cardano Foundation

Prior to joining the Cardano Foundation, Alix was a Chief Marketing Officer at Coinone, one of South Korea’s top cryptocurrency exchanges. Before that, she has worked as a marketing strategist at major multinational organizations, such as EY (Ernst & Young), Motorola, Samsung Electronics and Korean Air. A native of the South Korean capital, Alix has built a strong presence in the startup space working at IGAworks, one of the country’s leading mobile ad tech startups. She also ran her own business to help startups grow and scale in Southeast Asia.

Alix has a Master of Business Administration degree from the Johnson Graduate School of Management at Cornell University (USA) and a Bachelor of Arts degree in Political Science, French Language and Literature from the Sogang University (South Korea).