She's been coined the 'Queen of less' - and with good reason: Jil Sander's eponymous label certainly seems know how to make much of very little.

The design house's latest take on throwaway fashion has seen a gaggle of fashionistas flock to buy a $285 brown paper bag.

Jil Sander's a/w 2012 Vasari clutch is a brown paper bag... Really. And it will cost you nearly $300. Source: Jil Sander

The sell-out Vasari 'clutch' is made of coated paper, has stitched edges and even comes with eyelets - for breathability? Safety? Your convenience?

That the German fashion house's design looks identical - but for a subtle logo - to the highly practical but tell-tale bags that wrap around longnecks, packed lunches or doctors' prescriptions is, we can only assume, a whimsical statement by the high fashion maven.