Gun violence has become a raging epidemic in the United States. And it’s not just due to mass shootings. On average 93 people die from gunshot wounds in this country everyday.1 In 2016, more than 38,000 people were killed by firearms.2 What can we do to stem this horrific tide of violence?

Over 90% of Americans, including 86% of Republicans, support universal background checks.3 At the same time, the majority of us believe it’s practically impossible to fight the all-powerful gun lobby. We watch these tragedies escalate and feel helpless to prevent the next one: 58 innocent people are randomly killed, 527 others injured by a lone gunman at an outdoor concert4; young children are murdered in their schools; and others killed in their church or at the movies.

Now no place is safe. None of us can feel secure when we could easily be the next victim of gun violence. Our personal safety, as well as that of our loved ones’, is in real danger. The truth is we can no longer afford to sit back, waiting around like ducks in a shooting gallery. We all must get involved now.

While a movement to prevent gun violence is growing throughout the country, a massive campaign to increase the public’s understanding of this issue is essential. This became really clear to me during a conversation I had on my flight to Philadelphia for Thanksgiving. As I spoke to the woman seated next to me about the ever-increasing gun violence in our country, she explained that she was a gun owner who supported universal background checks. An intelligent, former defense contractor, this mother of three children then startled me by noting she opposed gun control. I was confused. How could this be?

Like many gun owners, she believed gun control meant the government wanted to take away her guns. I responded that gun control is about keeping people safe, not gun confiscation. But clearly she was listening to the message of the gun lobby, which prevents even the most common sense gun control laws from being enacted, such as keeping guns out of the hands of the mentally ill, domestic violence abusers, even known terrorists. Clearly, we need to better educate the public about the meaning and purpose of gun control.

So how can we articulate the gun control message more effectively? What if instead of emphasizing gun control, there was a Movement for the Safety of All Americans? If the problem were framed as a domestic and public safety issue rather than a gun control matter, perhaps we could build greater demand for conquering this national epidemic.

When people feel that a problem personally affects them, they are much more likely to become involved in solving it. The history of mass movements in America bears that out. From Women’s Suffrage and Labor to Civil Rights and LGBTQ issues, mass movements have arisen to demand that the nation address the critical needs of millions of its citizens. The threat that gun violence poses to our safety is not being met with the urgency, resources and all-out response this crisis requires. Making the prevention of gun violence a nationwide, public safety emergency could galvanize the nation to cure this epidemic.

Mass movements have always faced very strong resistance from the status quo. The gun lobby has an extremely strong grip on many members of Congress. In 2014, gun rights advocates spent over $30 million on campaigns and lobbying while gun control reformers spent less than $10 million.5 Still, the polls indicate that the people overwhelmingly want gun control. As Americans’ resolve to defeat gun violence grows, our resignation that it is hopeless will dissipate.

Therefore, we must all get involved. Here in New Mexico, you can join New Mexicans to Prevent Gun Violence (www.newmexicanstopreventgunviolence.org). If you live in another state, find a similar organization to support and help build the grassroots effort for the safety of all Americans. Our mass movement can beat back the gun lobby and force our state legislatures and Congress to act despite the opposition. Together we can make America safe again!

2. See https://www.yahoo.com/news/much-really-know-gun-violence-200525739.html .