You can call him Chuck Na$ty now. You can also call Charlie Blackmon a Rockie for life.

The Rockies on Wednesday proved that their stated goal of winning a World Series is more than cheap talk. They showed Blackmon the love tonight and every night for at least another four seasons, and perhaps all the way through 2023. The best leadoff hitter in the major leagues has agreed to terms of a new contract that will guarantee Blackmon in excess of $100 million.

Wowza. It’s Charlie Blackmon. Yes! He’s here.

What does it all mean? Two things:

No offense to quarterback Case Keenum, but our gritty little local baseball club just trumped the Broncos with the biggest, boldest sports deal in Colorado this year.

And the Rockies must really, really want to show superstar third baseman Nolan Arenado that it’s worth hanging around Denver to chase a championship, rather than bolt for greener pastures when he’s eligible to be a free agent after the 2019 season.

After sending a congratulatory text to Rockies owner Dick Monfort, offering kudos for making a major commitment to his 31-year-old star outfielder, I asked what, if any impact, it might have on contract negotiations with Arenado down the road.

“We are hopeful this will help with Nolan wanting to stay,” Monfort said.

Well, well, well. Look at the Rockies. They are all grown up, and serious about winning a championship.

For years, I have screamed and stomped my feet, questioning whether the Monfort family ownership had a strong enough appetite or pockets sufficiently deep to compete with the Los Angeles Dodgers for supremacy in the National League West, much less make it back to the World Series without the unexpected blessing of a Rocktober miracle. So it’s only fair I salute the franchise for backing its championship dreams with cold, hard cash.

Colorado recently spent $100 million to add closer Wade Davis and accomplished set-up man Bryan Shaw, as well as retain left-handed veteran Jake McGee, to construct a bullpen built to withstand the rigors of October baseball. And now the Rockies have doubled down, betting another $100 million that Blackmon can continue playing at an all-star level into his mid-30s.

While money buys no guarantee the Rockies will earn a playoff bid in back-to-back seasons for the first time in team history, general manager Jeff Bridich has obviously convinced Davis and Blackmon, who could get paid anywhere in the big leagues, that they can win in the thin air of Colorado.

“I want to be on a good team, and I think I’m on a good team. Had we not been a good team, or not had the foundation in which I felt like we could be successful in the future, I don’t think I would have chosen to stay here in Colorado, as much as I like it,” said Blackmon, who was set to become a free agent after this season but decided instead to stay put in Denver.

After being lovable losers for much of the 25 years the Rockies have been in existence, the team is finally getting down to the business of proving it means business, not only to a loyal fan base, but especially to Arenado, who might well be worth $300 million if he hits the open market in 18 months.

From fortifying the bullpen to bringing back the infectious smile of Carlos Gonzalez to the clubhouse, much of what the Colorado front office has done recently has been a not-so-subtle message to Arenado that the team wants to keep him happy. Related Articles Lunch Special: Denver sports live chat with Mark Kiszla

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When the Rockies announced they had reached terms with Blackmon, there was a brief moment of panic, wondering whether the team had decided to make Chuck Nazty the face of the franchise in preparation for the possibility of losing Arenado to free agency in his prime.

No need to worry.

Signing Blackmon, it appears, was actually another love letter to Arenado, sealed with a $100 million kiss.

Maybe the Rockies know: There can be no World Series parade in Denver, unless both Arenado and Blackmon are leading it.

Here are the biggest contracts in Rockies history:

SS Troy Tulowitzki: 10 years, $157.75 million (Nov. 10, 2010)

1B Todd Helton: 11 years, $151.5 million (April 4, 2003)

LHP Mike Hampton: 8 years, $121 million (Dec.12, 2000)

OF Charlie Blackmon 6 years, $108 million (April 4, 2018)

OF Carlos Gonzalez: 7 years, $80 million (Jan. 3, 2011)

OF Larry Walker: 6 years, $75 mililon (extension, prior to 1999 season)

OF/1B Ian Desmond: 5 years, $70 million (Dec. 7, 2016)

— Patrick Saunders, The Denver Post