If you set out to make the best marketing plan, it would be the one that is closest to what works the most effective in reality.At the end of the day looking at it like 'the customer is always right' allows you to understand what is extent of their needs. In order to formulate the most effective offer to sell them. (costco wholesale model for upper middle families). The goal is to deeply understand things so a clear solution is formed.I've heard it being called first principles. 10x rule(understanding things well enough to find secret innovation, secret 10x improvements). Do you agree or think it's more on performing better than everyone? Have you heard of anything like this that can improve success? via /r/Entrepreneur https://ift.tt/338rbyW