Optus has secured the exclusive Australian rights to the English Premier League for another three seasons and is opening up its sports platform to non-Optus customers in a bid to become a telco and a media company.

Subscribers to Optus Sport will also have access to all 64 matches of the 2018 FIFA World Cup in June, with 39 of the matches exclusive to Optus.

Singtel-Optus chief executive Allen Lew has plans to broaden the telco's offerings into the media with more exclusive soccer. Credit:James Alcock

The mobile and broadband provider's sports broadcasting arm will screen the next three seasons of EPL, from August 2019 to 2022, with exclusive coverage of every match played, including live, on-demand, replay and short-form for all 380 games.

Optus snatched the local rights to EPL from Fox Sports in 2015 in a deal reportedly worth more than $50 million a year over three years. The telco said details of the latest negotiations and the final price were "confidential".