This story is mooooooo-ving.

Scott Shellady YouTube If you're an avid viewer of financial television then you've probably noticed the trader at the Chicago Board of Trade who wears the cow-print jacket.

That means you've probably wondered why he dons such an eccentric jacket.

It turns out the reason commodities trader Scott Shellady sports the famous cow-print jacket while in the pits is ingrained in a bit of family history -- it was his father's.

"I decided to carry on the tradition of wearing his jacket," Shellady told Business Insider. "He wore a cow jacket and I took up the reins."

Back in the early 1960s, Shellady's father, who was also a trader, bought an 800-acre dairy farm in northwestern Illinois.

His father chose to wear the cow-print jacket on the trading floor because he wanted to advertise the fact that there was a user, a producer and a middleman.

Growing up, Shellady spent a great deal of time with his father and siblings on the family farm. During this time he learned to bale hay and even witnessed cows give birth.

His father has retired from trading and has been diagnosed with Alzheimer's, but Shellady still carries on the legacy of the cow-print jacket and the message his father wanted to get across.

"We have a viewership in the open outcry and I wanted to advertise this and remind these guys when they were trading that it was not just some sort of casino in Vegas."

Shellady, a frequent contributor to financial news networks CNBC, Bloomberg TV and Fox Business, admits that, oftentimes, when he goes on air for hits, he'll get poked fun at for his attire.

"I get a lot of ripping on the national networks and there are sound effects whenever I get on."

But one thing is for sure is he gets attention although he doesn't think it necessarily helps him in the trading pits, which can get extremely loud and rowdy.

"I have the ability to yell and scream," the former University of Colorado--Boulder football player said, adding that, "If you're loud and have a good jacket that definitely helps -- it won't hurt you at all. I can't give the jacket all the credit, but it definitely enhances it."

Shellady, 46, admits the jacket he wears today isn't the original. He's gone through about five different ones at this point.

And while he is the only one at the CBOT who wears it, there's at least one other famous person who has one — New Jersey Governor Chris Christie. Shellady gave him a version of the coat last month.

Sadly, its unclear if, when Shellady retires, someone will pick up the torch and carry on the legacy of the cow-print jacket.

"I don't have anyone else in my family that could wear it," he said. "It could stop with me or we could have a representative at the firm when I retire."

SEE ALSO: Check Out 9 Different Hand Signals Traders Use For Buy And Sell Orders >>