Fresh from his controversial comments at Wimbledon, Bernard Tomic says he does not care what people think of him, saying people can only dream of the riches he has accrued.

Tomic exited Wimbledon following a listless performance against Mischa Zverev, and he stunned reporters at a press conference by declaring himself "a little bored" on the most famous stage in world tennis.

The backlash has been immense, with reporters at the press conference asking him if he had thought about giving his prize money back, while Martina Navratilova said he should give up tennis if Wimbledon can't excite him.

The comments earned him a $20,000 fine, while he also got hit in the hip pocket with his racquet sponsor pulling out.

Sorry, this video has expired Bernard Tomic says he was "a little bored" on the Wimbledon stage

But speaking to the Sunday Herald Sun, Tomic insisted he deserved everything he had earned in his career so far, ahead of an anticipated plunge down the ATP rankings.

"I worked 10 hours a day with my father, having no money in our life from the age of eight to 15," Tomic said.

"We were driving a $500 car to now having millions and earning millions at 24, having houses all over the world.

"You probably don't like me but, at only 24, you guys can only dream about having what I have at 24."

"End of the day, don't like me or whatever. Just go back dreaming about your dream car or house while I go buy them."

Father 'ashamed' of Tomic's antics

Tomic's father, John, told News Corp even he was ashamed of his son's antics, which included feigning injury to take a strategic medical time-out during his first-round loss to Zverev.

Bernard Tomic's father John was a long-time coach of the Australian. ( AAP: Julian Smith )

"He's my son, I love him, but I'm ashamed at how he's approaching his business — it's not good what he's doing," Bernard's former long-time coach said.

"I do not support such behaviour, especially at [a] unique grand slam like Wimbledon.

"You have to have respect and follow the rules. You have to work hard. You have to put in 100 per cent and challenge yourself."

John Tomic said his son, with career prize money earnings of almost $7 million, had become "a little bit" too comfortable with his "easy life".

But while he did not condone Bernard's latest antics, John Tomic said he was disappointed with some of the criticism aimed at his son.

"There are lot of haters and sharks, legends of tennis, who want to destroy Bernard," he said.

AAP/ABC