Photo by freestocks.org on Unsplash

Pictures are the easiest form of media to take in, perfect for the modern consumer with a dwindling attention span. That’s why it’s no wonder that a platform like Instagram shows no signs of slowing down.

This treat for the eyes is so addictive that it has become a part of people’s daily routines. For some, it’s even the first app that they check the moment they wake up, curious about what happened in their feeds overnight.

But what is it that makes Instagram so special? The answer is its simplicity. Posting on Instagram is the simplest way to share what’s going on in your life. It connects us with people who aren’t in our circles so we can find what’s relatable about each other.

Photo by Georgia de Lotz on Unsplash

There are a couple of no-fail pictures you could post on Instagram: food, pets, exotic destinations, cool outfits, and quotes. Quotes are the most different from the bunch because they’re not technically photos. But like with any artistic shot, creating and posting an eye-catching quote does require some skill.

And that’s why you’re here. You want to find out how to make your Instagram quotes more effective. Well, luckily for you, we’ve devised a foolproof formula that you can follow to take your Instagram quote game to the next level. Follow this formula and you’ll be gaining more followers in no time.

Step 1: Find out what kind of quotes are trending right now

The first step is fairly simple. All you have to do is just keep on scrolling through Instagram and check out what kind of quotes are popular at the moment. It’ll give you some ideas on how to create your own.



You will probably notice that different hashtags have different levels of popularity. You can easily tell by how popular a type of quote or topic category is based on how many times its hashtags are used.

Aside from your own research, we’ve listed the kinds of quotes that generally get a lot of likes on Instagram.

Motivational

Who doesn’t like a little push every now and then? A welcomed nudge doesn’t hurt anyone who’s trying to accomplish their dreams.

We’re all working towards self-improvement and it certainly helps to read some words of encouragement from people (or institutions) who we like and admire.

Naturally, famous sports brands like Nike and Adidas post this kind of quote all the time and their fans just eat it all up.

Inspirational

Photo by Austin Chan on Unsplash

One of the best feelings in the world is knowing that you’re helping out others. Perhaps the easiest way to do this is by letting them know that they’re not alone and that you experience the same kind of trials and burdens as they do. People respond well to the feeling of solidarity.

Almost everyone enjoys an inspirational quote. Save for a couple of Debbie downers.

Funny

If you want to truly engage your audience, there’s no better way to do that than to post entertaining humorous quotes. This is where you really have to know who’s following you. Who’s your demographic? What kind of jokes would work on them? What references would they understand?

Some Instagram accounts post solely funny stuff. Take a note of what they do because they’re most likely very consistent with the kind of quotes that they post.

Business

Photo by Johnson Wang on Unsplash

If you’re a business owner and you’re using Instagram to reach out to your target customers, adding quotes to your page adds some personality to your business.

Nowadays, brands are pushing for a more personal experience. They want to know what their customers want and they want their customers to know what they’re all about.

Step #2: Invest in high quality quotes

Photo by Mert Talay on Unsplash

Now that you’re sure about what kind of audience you’re catering to, it’s time to create the quote posts. This should not be taken lightly. You’ll notice that quotes that are overlaid onto high resolution pictures or professional-looking illustrations get way more likes than ones that seem to have been made with your basic paint program.

You also have to avoid making your quotes look like sneaky ads. Nobody wants to be sold something all the time. Most people are on Instagram to get inspired, not to shop.

A good way to be a bit more subtle about something that you’re promoting is by strategically using hashtags. Incidentally, you also shouldn’t overdo hashtags as it could be pretty annoying.

If you don’t have the talent for it or simply don’t have time to do it, hire someone to create your quote posts for you like ManyQuotes. They are selling a bulk instagram ready quotes with a reasonable price. The best part is they are using high quality images with very engaging quotes.

Photo by Georgia de Lotz on Unsplash

If you do have free time and the eye for it, there are a couple of free tools you could use to create your posts yourself.

There are some apps like ImageQuote that have plenty of templates to choose from. Just remember to always include your own personal touch in everything that you let your audience see.

You’ll notice that the most popular accounts on Instagram made their way to top by creating a brand. It doesn’t matter whether it’s just one person or an entire corporation. Everything they publish is carefully curated to add to an overall picture — something that makes them distinct.

This is what you’re trying to accomplish here. You want to set yourself apart from the rest, maintain your relatability, and increase your influence. The more consistent you are, the more followers you gain. It’s not rocket science.