A senior television source close to Channel 4 told The Telegraph last week that the deal would see Channel 4 transport its web service and brand onto YouTube. “When the Channel 4 content formally appears on YouTube, it will be branded exactly the same way as it is on the Channel 4 website. It will be a fully Channel 4 branded space and look as if someone has picked up 4 on Demand (Channel 4’s online catch up service) and put it on YouTube.”