Most recently it was #boycottUnderArmour, after Under Armour CEO Kevin Plank said in an interview with CNBC earlier this week that Trump is an "asset" to the country. In a separate interview, Golden State Warriors star Steph Curry, a paid brand ambassador for Under Armour, responded to Plank's statement with his own negative assessment of the new president: "I agree with that description, if you remove the 'et.'"