OurBus, a tech company that specializes in intercity and crowd-sourced bus routes, is introducing service to Florida, with a new route connecting Tampa to Miami, with stops in Sarasota, Fort Myers and Fort Lauderdale.

The new Sunshine State service starts on May 25, kicking off Memorial Day weekend, with tickets available to purchase at www.ourbus.com. Service runs from Fridays to Sundays, expanding to seven days per week in July. Promotional fares are available for the first two weeks at just $10 each way.

“Fort Myers and Sarasota are two of the largest cities in the country that don’t have express long-distance bus service,” said Axel Hellman, Ourbus co-founder. “The entire region between Tampa and Naples is growing rapidly, and this service is greatly needed. There are no flights from Fort Myers or Sarasota to Miami, so people here are used to making long drives. Taking the bus is more convenient, and more environmentally friendly.”

OurBus is partnering with My South Bus Tours, a Florida-based bus operator. “We’re thrilled to be partnering with OurBus to enter the intercity bus market,” said Joseph Philoxy, manager at My South Bus Tours. “After 15 years of serving the travel needs of South Florida residents, we’re proud to be offering express service from the Gulf Coast to South Florida.”

OurBus is starting several other routes that address “transportation deserts” in Florida — locations where there is limited rail, air or bus service — by the end of 2018.

Boarding locations for OurBus in Florida include downtown Tampa (across from the Amtrak Station), Cattlemen Road in front of Burlington Coat Factory in Sarasota, Florida Gulf Coast University in Fort Myers, the Ft. Lauderdale-Hollywood International Airport and Miami International Airport.

By using disruptive technology and crowdsourcing to bring efficient bus service to leisure travelers, students, and families on a budget, OurBus is bucking the traditional bus service model, which utilizes a point to point network concept, recognizing that travelers need reliable and efficient transportation that’s close to their home, with less transfers, and less time in the car.

Riders can be as productive or as relaxed as they want to be, with all buses equipped with free wi-fi, individual charging ports, bottled water and bathrooms.

By downloading the free OurBus app from the Google Play Store or Apple App Store, OurBus customers have the ability to track OurBus status via mobile phone.

The company is now offering OurBus Select Membership program, targeting frequent travelers, students and families on a budget. Members will receive 50 percent off 10 tickets, for $49.99. For an updated list of bus schedules and to enroll in the OurBus Select Membership program, visit OurBus.com or download the OurBus app.