Hilton Waikoloa Village has initiated “the last straw”—a new commitment to discontinue the use of plastic drinking straws resort-wide in its restaurants, bars, venues and vendors.

The Hilton Waikoloa Village Last Straw Campaign comes as an effort to care for Hawai‘i’s ocean environment by eliminating the impact of plastic straws, one of the top 10 marine debris most commonly found in Hawai‘i.

The resort is the first on the Island of Hawai‘i to implement an initiative of this kind which has substantial environmental benefits. In 2017, the Hilton Waikoloa Village used more than 800,000 plastic straws while serving more than 1 million guests. Plastic straws cannot be recycled and can have devastating effects on marine and coastal life like fish, turtles and seabirds if ingested. The resort will now offer FDA-approved, GMO and BPA-free compostable paper straws upon request.

“Over the years, concerned guests have notified us of the impact that plastic straws have on our environment,” said Simon Amos, hotel manager. “We are thrilled to be able to respond and officially say that Jan. 31, 2018, was ‘the last straw.’ Hilton Waikoloa Village is uniquely gifted with a location that affords guests a front row seat to Hawai‘i’s spectacular marine life. We’re glad to take this step to be better stewards of this beautiful place.”

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On Wednesday, Jan. 31, 2018, the resort held an informal celebration to mark this move toward greater sustainability with its partner, Dolphin Quest. The Hilton Waikoloa Village Last Straw Campaign is a proactive step to contribute to larger movements like Strawless Ocean Initiative by Lonely Whale, One Less Straw by One More Generation and The Last Plastic Straw, all of which challenge individuals and companies to commit to a sustainable alternative to single use plastic straws.

Furthermore, a Senate bill is currently being considered by Hawai‘i lawmakers that would prohibit the distribution, sale and provision of plastic straws in the state. The team behind the resort’s last straw campaign hopes its efforts will encourage support for the bill and continue the movement toward greater sustainability.