Understandable protestations from *Friday Night Lights’*s Peter Berg non-withstanding, the Mitt Romney campaign continues full steam ahead—or the equivalent football behavior—with its stolen slogan, “Clear Eyes, Full Hearts, America Can’t Lose.” The Washington Post reports: “On Sunday, the candidate orchestrated a flag football game between his staff and reporters who follow his campaign. The team captains were given rubber bracelets with the slogan on them. Now the campaign is selling the bracelets online; a $10 dollar donation gets you a red, white and blue set.” The timing is really sort of perfect, as space for rubber-bracelets recently freed up on America’s wrists.

Slate asks and answers the questions of whether it’s legal and ethical for Romney to use the catchphrase (spoiler alert: yes; not really, but what are you going to do?, respectively). VF.com would like to point out the historical precedent for using television slogans as campaign rhetoric. Remember the Nixon-Agnew rallying cry, “Oh! My Nose”? It’s shocking origin: The Brady Bunch. Adlai Stevenson’s slogans in both 1952 and 1956 were “Um, That Right, Kemosabe.” Would Stevenson have lost if voters were aware the catchphrase originated from television’s The Lone Ranger? And who could forget Bill Clinton’s brilliant 1992 refrain, “Freeze! Miami Vice!” That one, we have reason to believe, is fromAlf.