According to the National Retail Federation, online shopping sales hit the $108.2 billion mark last year. If we go by the analysis of NRF and Shopify, about one-third of shoppers shop in the festive season, that is around Thanksgiving, Black Friday, Christmas and New Year. Holiday shoppers usually know what they want and have a price range set in their minds. They go to shops that offer great value at the best price.

So, as a retailer, are you ready for the festive season?

“A smart retail strategy will help you drive more traffic: more traffic means more sales!”

Retail pricing optimization helps managers figure out the ‘optimal price’ that a buyer is willing to pay for the product. The key is understanding the price perception of the shoppers, accordingly setting a price range that doesn’t compromise on your profit percentage.

Pricing Models that Rule the Market

1. Value-Based Pricing

It focuses on the value (worth) of an object, as perceived by individual customers. In simpler words, a price that is ‘optimal’ for one customer may not be optimal for another.

2. Cost-Based Pricing

Cost-Plus pricing focuses on adding a percentage value or dollar to the product’s projected MRP. The model considers the complexity of services and the additional prices that protect a business man’s revenue. However, if the sales do not go well, the price can be decreased.

3. Rule-Based Pricing

This model focuses on pre-defined rules or script for price changes that determine your business goals.

How to Set the Perfect Price?

The perfect e-commerce price considers the nature of the demand curve, which is based on 2 factors—

1. Low prices injure your revenue.

2. High prices divert your shopper’s attraction in the competitive industry.

These Strategies will help you determine the ideal price range: