Web design tools like Webflow have done a lot to thin the line between designers and developers. Now, however, the birthed-by-Y-Combinator startup wants to take it further with what it describes as the world's first visual content management system (CMS).

There’s not much to it right now. In a nutshell, Webflow CMS is a barebones WordPress installation jammed into a Photoshop-like interface. The idea here is to provide a way to create “completely custom websites powered by dynamic content” without any knowledge of HTML, CSS, PHP, or databases. And to an extent, it works.

The Webflow CMS allows users to create or use pre-existing “Collections”—templates for dynamic content types. From there, you can then determine the kind of fields associated with the Collection, such as whether they’re mandatory to be completed, if they’re to be linked to another Collection, and what kind of minimum word counts are to be expected. These criteria are universal for any instance of the Collection. All Blog Posts, for example, will draw from the parent Blog Posts Collection.

Additionally, the Webflow CMS also introduces Dynamic Lists, which permit users to arrange their Collections in a modular format, and the option to have content editors fiddle with your website on-the-fly. In the future, the platform will be expanded to include e-commerce integration and the ability to control access with a custom set of API keys. While rudimentary-sounding, what makes the Webflow CMS work is how effortlessly it puts it all together. The tutorial video (embedded above) shows how quickly a Dynamic List can be modified through its UI, as opposed to adjusting a CSS stylesheet.

All in all, the platform is unlikely to impress anyone who has spent time elbows-deep in Web development, but that doesn’t change the fact it’s quite elegant. The responsive interface, the seamless transition between display modes, the ease with which it allows you to circumnavigate CSS’s finicky side—it all comes together to make something rather neat, even if Webflow CMS isn’t necessarily the first of its kind.

Webflow is free to begin with, but steps up to at least £10 ($16) per month if you want to create a website without Webflow branding.