Productizing our solutions.

We realized fairly early on is that each contract aims to solve a completely different pain point, which means that each product will need to be designed, built for and marketed to a particular type of user.

For instance, the user who is running their own token sale would be an entirely different user from those using the joint-payment contract.

Not only would each contract solve a completely different problem, but it would also mean that the UI/UX, pricing, marketing and acquisition channels would all need to be inherently different as well.

As Eric mentioned previously, to try and shove them into a one-size-fits-all solution would only serve to detract from their usability. Instead, each smart contract will essentially be it’s very own product.