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Snoop Dogg is pretty fly…for a white guy. For his latest incarnation, the rapper has transformed into a white man named Todd. Snoop, whose past alter egos have included Snoop Lion and Snoopzilla, debuted his whiteface on Instagram, donning a blond wig, glasses, and face makeup.

It’s unclear what he’s doing it for, but he appeared to be on a set and was advertising a website called WhiteGuysConnect alongside Nia Long.

Todd’s hobbies include crocheting, paintball, and spoken word poetry.

Earlier this year, Nick Cannon sparked controversy after introducing his whiteface persona Connor Smallnut.

See more pics from Snoop’s transformation below, bro.