Rarely does Watchtower need to stretch itself too hard to “sell” a convention or assembly to Jehovah’s Witnesses, but a freshly leaked video suggests that may be changing.

Boldly called “The Time of Your Life” (no, it’s not a tribute to Dirty Dancing), the video utilizes slick graphics, uplifting music, dramatizations and interviews to drum up support for the 2014 Atlanta International Convention.

As is increasingly the case with Watchtower-produced videos, there is no reluctance when it comes to attributing favorable outcomes to divine intervention. Even the participation of every major hotel in housing delegates is hailed as a result of “Jehovah’s success.” (04:30)

Witnesses in the Philippines will wonder why “Jehovah’s success” deserted them when 22 Witnesses were swept from their kingdom hall in Tacloban and killed when Typhoon Haiyan struck last November.

A key motivation behind the video seems to be to convince local Witnesses to follow “theocratic direction” when it comes to the transport arrangements for those attending the Atlanta Convention, which is scheduled for July 4-6 at the Georgia Dome.

At 06:00 one of the interviewees explains that his congregation is located only two miles from the northern-most station of the local rail network. Despite this, he and his fellow congregants are being asked to travel 25 miles to a different station from which they will be required to ride into the city for the event.

The video also explains how delegates will be taken on tours of various sites of local interest, including the Atlanta Penitentiary where, according to another interviewee, “the Governing Body spent some time.” This comment alludes to the incarceration of Joseph F. Rutherford and his associates for the fiercely political contents of the book The Finished Mystery in 1919, more than 50 years before the Governing Body came into existence in 1971.

The video concludes with footage of a young girl featured in the video running through a garden, smelling a flower, and speaking the words “listen, obey and be blessed” into the camera. The Governing Body clearly feel they have hit on something with that sickening catchphrase, which calls for Witnesses to surrender all logic and reason and obey without question. And it seems they are right.