CLEVELAND, Ohio - At long last the Rock & Roll Hall of Fame is partnering with others to bring a music festival to Cleveland.

The inaugural InCuya festival will be Saturday and Sunday, Aug. 25 and 26, at Malls B and C in downtown Cleveland. Presented by concert promoter AEG Presents, in partnership with the Rock Hall, the city of Cleveland and Destination Cleveland, the festival "will celebrate the origins, diversity and evolution of rock,'' according to the release from AEG Presents.

The festival will be "a cross-genre, multigenerational, collaborative and uniquely Cleveland event with a mix of national recording artists, complemented by local artists and Cleveland's vibrant city center,'' the release said.

Ticket prices, on-sale dates and the full line-up for the festival have not been announced. But for details, fans can go to the website Incuya.com.

For years, fans have been calling for the Rock Hall to stage some sort of festival, something in addition to the biennial induction ceremony at Cleveland Public Hall. And really, that makes perfect sense.

It's surprising, to be honest, that it's taken this long.

Cleveland has been reborn, in a sense, as a destination place, both for rock 'n' roll and other events. That is due in large part to the Rock Hall. In a press conference last week, the Rock Hall, Mayor Frank Jackson, Cuyahoga County Executive Armond Budish and Destination Cleveland's Colette Jones unveiled a study that showed nearly 570,000 visitors passed through the museum's turnstiles in 2017. The museum on pace to exceed that number this year, especially with the inductions coming up on April 14.

Since its opening in 1995, the Rock Hall has brought more than $2 billion to the local economy.

One point that Rock Hall President and CEO Greg Harris emphasized during his portions of the press conference was the museum's focus on local involvement - either through funneling millions to Cleveland Municipal Schools via the admission tax, putting more and more local artists on stages at Rock Hall itself and, of course, its educational aspect.

"Things'' will always be important to a museum, and the Rock Hall is no exception. But the Rock Hall isn't a typical museum. Its focus is on a growing, wonderful dynamic, ever-changing, ever-evolving art form.

Being in this festival partnership is the next logical step for Harris and his crew to take.

A few years ago, Alternative Press magazine staged its inaugural Alternative Press Music Awards Show in Voinovich Park, behind the Rock Hall. No event ever goes 100 percent smoothly the first time out, but this one was darn close.

The weather cooperated - always a dicey issue in Cleveland, no matter what the season - and it was a fantastic evening. I can't say for sure that it was the impetus for this move, but it had to be a piece of the puzzle.

Having AEG Presents involved is a major coup, as well. The concert promoter is the second largest in the country, drafting - NASCAR-like - behind Live Nation. Some of the biggest acts on the planet are connected to AEG shows - people like Taylor Swift, who will be at FirstEnergy Stadium in July.

That means, then, that AEG can get the big guns. The promoter's current list of artists includes everyone from country superstar Alan Jackson to legendary metal act Anthrax to ZZ Top - although to be fair, Live Nation has booked some of those same acts at local venues as well.

But what that means is that this a win-win for Cleveland, and for Cleveland fans.

It's not going to be a World Series of Rock. As much as Cleveland may long for those days, that ship has sailed, and is destined to be as much a memory as the old Cleveland Municipal Stadium, where they were held.

This event is new and sparkly. And maybe 40 years from now, people will be talking about it with the same reverence that's usually reserved for the World Series of Rock, or shows at the old Akron Rubber Bowl.

Having it over a two-day span is a remarkable thing, too. It comes with some worries: Will the weather hold? Can it maintain fan interest? Good lord, what about parking? (I can see the parking lot owners salivating already, and hotel, taxi and LYFT and Uber operators, too.) If it works - and I have no reason to believe it will not - it will be amazing.

I especially like the inclusion of local artists. Cleveland's musical talent pool us unbelievably deep, in all genres. The Rock Hall knows that already, and is putting some of it on display in its summer program at the museum itself. This is just gravy, for the museum, for the city and for the artists themselves - having a bigger stage to showcase their wares can do nothing but help.

The days when the economy in Cleveland was driven by manufacturing and industry are gone. We are a tourist destination, and it's time to take advantage of it. This event will bring people to Cleveland, and to help with the city's branding as the rock 'n' roll capital of the United States.

And a place to see.

This is a breaking story and will be updated.