MyPillow got a little free advertising this week.

Police were called for a welfare check about 1:30 p.m. Thursday to a neighborhood off Minnesota 21 in Jordan, southwest of the Twin Cities.

A caller, who asked to remain anonymous, reported seeing a man standing motionless outside wearing no coat in the cold and hugging a pillow.

When officers arrived on scene, they discovered the man was actually a cardboard cutout of MyPillow inventor and CEO Mike Lindell. MyPillow is a pillow manufacturer based in Chaska. Lindell’s life-size cardboard likeness can be seen in stores all around the Twin Cities.

“Those cardboard cutouts sure can look real from a distance,” Jordan police said in a Facebook post. “The caller certainly was not wanting to get too close thinking who is this deranged person standing outside in the cold hugging a pillow; always better to call police.”