Since Donald Trump took off on his tariff bender, slapping levies on countries around the world just to prove that America isn’t gonna be pushed around anymore, things have gone extremely poorly . . . for America. Soybean farmers have taken a 20 percent hit to their income thanks to China targeting them in counterattacks; Harley-Davidson has cut its profit-margin forecast as a result of the European Union’s retaliatory measures on its motorcycles; companies caught up in the blowback from steel tariffs are laying off workers left and right and could go out of business by Labor Day; investors are freaking out; Fed Chair Jerome Powell has warned that trade wars on multiple fronts could damage the economy; and Beijing has signaled it’s prepared to fight to the death, which it might have to after President Very Stable Genius threatened to slap tariffs on every single one of its imports. And yet, as usual, all this appears to be lost on Trump.

On Tuesday morning, he tweeted that tariffs are “the greatest” and a “simple” economic measure: “Either a country which has treated the United States unfairly on Trade negotiates a fair deal, or it gets hit with Tariffs. . . . Remember, we are the ‘piggy bank’ that’s being robbed.” Not only is he choosing to ignore the monumental costs of his trade wars, but he seems blissfully unaware of just who is paying for them—in an interview with CNBC last week, he told Joe Kernen that he has the flexibility to go tit-for-tat with China and other countries because the only thing at risk is stock-market gains, and the post-election rally allows him to fire away to his heart’s content. “This is the time,” Trump said. “You know the expression ‘we’re playing with the bank’s money.’” (Setting aside the fact that U.S. companies, consumers, and workers have so far borne the brunt of the tariffs, it’s not even clear that the president is aware that the market’s gains have slowed this year in part as a direct result of his “trade policies.”)

That the president doesn’t understand who is being punished for his asinine policies is worrisome not just from the perspective of Jesus Christ will someone get this guy in for a brain scan, but because as his offense ramps up, things will only get worse. As Trump considers cranking up the crazy and slapping a 25 percent tariff on foreign cars—a move that U.S. automakers, parts suppliers, and dealers have warned would be devastating—Canada has suggested it’ll have no choice but to hit back just as hard. “I say that with a heavy heart because it’s of no benefit to anybody, but how do you get a bully to back off when their foot is on your neck? Do you plead with them or do you bite the foot?” Flavio Volpe, president of the Automotive Parts Manufacturers’ Association, told Bloomberg. “Not responding is not an option.” (Memo to Trump: when the good-natured folks up in Canada are talking about biting your foot off, you might want to rethink your strategy.)

Perhaps as a sign that someone in the White House knows it’s not just the stock market that’s taking a hit, on Tuesday, The Washington Post reported that the administration is planning “to extend about $12 billion in emergency aid to farmers caught in President Donald Trump’s escalating trade war, according to two people briefed on the matter.” That’ll likely provide some much-needed short-term relief, but it also suggests the president has no plan to back down anytime soon.