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Television streaming service Hulu has one of the widest varieties of exclusive channels, TV shows and movies available on the web. For the low rate of $7.99 per month, you can watch all of the shows you’d like, whenever you want, on your television, computer and even your mobile device. But one main issue most consumers have with Hulu is that, even though the company charges $8 per month, it still shows you ads before, during and after each show or movie. But according to a report from The Wall Street Journal, that may all change sometime soon.

Hulu may be planning to add an advertisement-free streaming option, according to people familiar with the matter. The new pricing tier, codenamed “NOAH”, which stands for “No Ads Hulu”, may debut as early as this fall for somewhere between $12 and $14 per month.

With competitors like Netflix, who charge users $7.99 per month for ad-free content, it’s difficult to tell whether or not this new pricing tier would catch on. The report notes that, since this new NOAH pricing tier is considered high in the streaming world, this will show consumers that the company doesn’t necessarily want to encourage a large number of existing subscribers to shift to the new ad-free service.

These are just rumors for now, but if this actually comes to fruition, would you be on board with a $14 ad-free Hulu subscription?