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Uber, the popular car service, asked its riders to observe a moment of silence to "reflect on gun violence."

The company paused the app for one minute at midnight on Friday, as it requested users "create a moment of reflection for the Uber community so that we can all think about what we can do to help."

Instead of being able to set a pickup location, riders got a message saying, "1 minute to reflect on gun violence."

The company also changed the icons on the app to peace signs, promising to donate to anti-violence non-profits in Baton Rouge, Minneapolis, and Dallas, three cities where much-publicized gun-related deaths occurred in the past week.

Reaction immediately started to pour in on social media, and many people seemed to be confused and upset by Uber's "minute of silence":

You know, just one minute! That's all it takes! So glad i deleted them https://t.co/hJ8U4RCC76 — Megan Johnson (@megansarahj) July 9, 2016

I didn't believe peace was possible until uber changed the car symbols in the app to peace symbols — Chris Ziegler (@zpower) July 9, 2016

You know, I hadn't really thought about gun violence until uber asked me to — Brandy Jensen (@BrandyLJensen) July 9, 2016

Uber exec: What’s the absolute bare minimum we can do to seem sympathetic this week?

Uber exec 2: I HAVE AN IDEA pic.twitter.com/ZPqkcA0qAj — Richie Nakano⛈ (@linecook) July 9, 2016

Uber exec: wat if...we asked our customer...to think...about......gun violence???

*quietly gets rid of surge pricing notifications* — eve peyser (@evepeyser) July 9, 2016

lol uber has consistently refused to release diversity numbers so we already know what's going on over there https://t.co/wCSdOuH9cf — Aminatou Sow (@aminatou) July 9, 2016

uber: please reflect on gun violence. then please give us money. please give us money. please give us mo — noah kulwin (@nkulw) July 9, 2016

"Let's inject a toxic political issue into our business." -Smart businessman https://t.co/ZArkuiEoBc — The Real Bepo (D) (@TheRealBepo) July 9, 2016

Lyft it is https://t.co/R4VrVhMYrD — Coach Finstock (@Q1776) July 9, 2016

Watch the "Fox and Friends Weekend" co-hosts react above.

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