The cosmetics and beauty company L’Oreal was left “gobsmacked” after Adele reportedly walked away from a roughly $19 million (12 million pounds sterling) contract to be the makeup giant’s new face.

The 25-year-old Oscar-winning singer was slated to brush aside Cheryl Cole by signing a four-year advertising contract, equaling $4,800,300 a year. She backed out of the deal after months of negotiations, the United Kingdom’s Mirror reported.

“L’Oreal was in negotiations for the deal with Adele and it looked to be happening — but she just changed her mind on it,” a L’Oreal source told the Mirror. “L’Oreal is gobsmacked that she turned down such a huge amount.”

The “Someone Like You” singer said in 2011 that she feared “selling out.”

“I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out,” she said.

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