You know what’s hot right now? Enterprise. Everybody wants a piece of it.

Case in point: Google is now so hell-bent on attracting new Google Apps customers, it’s offering to cover the costs of outstanding enterprise agreements companies may have with other enterprise software companies like Microsoft.

According to a blog post that went live this morning, Google will even handle some of the deployment costs.

Google Apps includes Gmail, Hangouts for voice and video calls (single or group), Calendar, Drive for cloud storage, Docs for word processing, Sheets for spreadsheets, Forms, Slides for presentations and a web site builder. There are also administration tools. Google currently sells all this for $50 a year or $5 per user per month. Microsoft Office 365 Business ranges for $5 per user per month for the basic Essentials version up to $12.50 a month for Premium.

Google’s announcement comes just weeks after Microsoft shipped its live collaboration-friendly Office 2016 productivity suite, which includes a number of workgroup tools, like group video (Skype for Business), simultaneous editing and continuous online app updates — all of which would look familiar to any regular Google Apps user.

Up until now the main knock against Google Apps and Docs as a Microsoft Office replacement for business has been the lack of feature parity. In the blog post announcement, Google contends it’s dealt with most of that. “We’ve made it easy by covering most of the features some claim to be missing and adding nifty new stuff like Voice Typing and Explore. All in all, we think you'll find it’s the perfect tool for work,” wrote Rich Rao, head of global sales, Google Apps for Work.

Last month, Google added voice transcription to Docs (Voice Typing), and Explore for visualizing data in Sheets.

Google’s aggressive grab for Microsoft and other enterprise productivity business is less surprising when you consider how former enemies like Apple and IBM have gotten in bed together to go after large-scale vertical industries like travel and construction with industry-specific mobile apps. Similarly, Apple and Microsoft’s latest hardware introductions are aimed squarely at the mobile worker. The Surface Pro 4 and Surface Book are both pitched as productivity devices, not entertainment tablets, and Apple’s iPad Pro is a big-screen tablet with an optional digital Pencil and Smart keyboard (Microsoft actually took the Apple stage and touted Office for the iPad for the iPad Pro). Who else would buy that except a business person?

Enterprise business is now attractive to these companies for a number of reasons. First of all, the consumer hardware market is saturated. Consumers upgrade their tablets and PCs very slowly. In addition, they’re generally not buying expensive (and profitable) box software anymore. Microsoft’s Office 365 for consumers is a success, but there are also a lot of young, future productivity workers who have grown up using Google Docs in school.

Enterprise has a history of using powerful productivity apps, which means Microsoft has the advantage, but Google is willing to fight for its piece of a valuable pie that looks better than the consumer business because it includes monthly and yearly fees and contracts. Companies lock in and pay for anywhere from 10 to 2,000 employees to be standardized on one platform. Multiply $5 a month by 2,000 bodies and you’re looking at $120,000 a year in in fees. Who wouldn’t want that business?