Now there's Arthur Miller—and he's up there on the stage, with Maidenform bra. We give you William Shakespeare—but holding hands with him is Arthur Godfrey hawking detergents with all the sincerity of a professional wrestler. Take a fast listen to Beethoven—because very shortly he'll be drowned out by the cries of maniacal ladies squeezing Charmin bathroom tissue.

And if you love children, television has an antidote for that, too. It offers up a new breed of psychotic kids with a neurotic compulsion to show off their cavities.

Now the point of this critical analysis is not simply to annotate the absurdities of commercial broadcasting, but rather it's to point out the not‐sodistant horizon that you can aim for and ultimately reach.

Don't, any of you aspiring broadcasters, writers, cinematographers, performers, directors, producers — re peat, don't assume that the current norm shall be your norm.

We have seen motion pictures improve a thousandfold by virtue of the level of audience taste. And that level in the mass media can be raised by creative young people who constitutionally cannot and will not sit still passively.

Your goal, your challenge and your obligation is to improve the mass media. Give it new direction. Experiment with it. Try something different. And keep in mind constantly that it is only incidentally a display case for commercial products. It is first and foremost a theater.

Now there are myriad roadblocks between you and a successful career. Certainly there is an economy running in reverse. There is, sporadically, the glutted employment market.