Dubai-based menswear designer Franklin Eugene finally broke into the big leagues this when earlier this year his collection was showcased in the Milan Men’s Fashion Week for the second time in a row.

Eugene launched his latest treads – ‘Collection Masculine’ – at the annual Milan event in January and featured both formal and corporate suiting styles. The showcase came just 12 months after the designer’s 2012 collection received international recognition when it was featured in GQ.com for the first time. The collection included the Sharmoud, a stylised blazer over a khandoura, and was well received by Arab businessmen in the region.

Eugene is one of very few designers of men’s haute couture based in Dubai and is also unique in his determination to give something back to the people of the MENA region. A portion of the proceeds from the sale of any suit in the collection will go to Dubai Cares, he revealed.

“The Masculine Collection is ten silhouettes, each with its own name. The cut of each suit is designed to evoke the energy of the masculine archetype that inspired its creation. The suit fabrics range from Super 110 to Super 180 worsted wool, silk, and the bright yellow trousers paired with the Alveaux are cotton,” the designer stated.

Now that the fashion label has reached a broader audience in both North America and Europe, its future expansion plans are looking east.

“We were thrilled with the result of our campaign that promoted the 2013 Masculine Collection in relation to Chinese tourists visiting Dubai for the Chinese New Year. We know that the sales projections and results were supported by the 28 percent increase in Chinese visitors to Dubai last year, with an average spending of $1,115.”

Educated at The London College of Fashion, Eugene’s creations are available for sale at Savile Row, located in Dubai’s Jumeirah Beach Residence.