Artek was founded in 1935 by four young idealists: Alvar and Aino Aalto, Maire Gullichsen, and Nils-Gustav Hahl. The business strategy of the company was “to sell furniture and to promote a modern culture of living by exhibitions and other educational means”. The founders of Artek advocated a new kind of environment for everyday life. They believed in a grand synthesis of the arts and wanted to make a difference in architecture and design as well as in town planning.