When Nice & Polite took inspiration from the 1960’s classic poster styles of Saul Bass, and then asked us to put a modern twist on it in an animated music video for Bastille, we got very excited.

They wanted to create a contemporary and credible music video animation for Bastille’s new single ‘Hangin’, with the concept of a man falling through a hypnotic animated space, brought to life using modern animation and illustrative techniques.

The overall aesthetic of the piece originally had character designed up in silhouette form, similar to that seen in Hitchcock’s ‘Vertigo’ posters and the opening credits of ‘Mad Men’.