LONDON — In the days of Photoshop and social media, any man can find greatness by becoming a meme.

See also: Diabolical little girl held an owl and the Internet had a Photoshop field day

No one knows this better than Irishman Ivor Noyek. Last Sunday, Noyek changed his Facebook picture to a shot of himself strolling down the side of the wooded road in New York. In the picture he's rocking a beard, a pair of shades and a striped t-shirt. He's mid-stride. There's a bit of a hipster, indie-movie vibe to the whole thing.

This vibe didn't go unnoticed by his friends.

Ivor's friends began photoshopping his profile picture onto various backgrounds and posting them on his timeline. Before long, an Ivor Is Coming tumblr had been set up and people were being encouraged to submit their own entries.

Things escalated quickly.

Luckily, Ivor seems to be taking the whole thing in his stride.

Image: Facebook Ivor Noyek

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Solid photoshopping, internet.