A.J. Perez, and Jeff Zillgitt

USA TODAY

The Philadelphia 76ers became the first team to take advantage of the NBA’s new stance on jersey advertisements, with the franchise announcing Monday that a patch for StubHub would appear on the team’s uniforms.

The NBA announced last month that it would be the first league among the four major sports to allow advertising on regular season uniforms as part of a three-year trial approved by owners. Teams will be allowed to sell advertising in the form of a patch, approximately 2 ½ inches x 2 ½ inches, beginning in the 2017-18 season, coinciding with Nike’s new deal with the league.

“First off, hats off to (NBA Commissioner) Adam Silver,” Sixers CEO Scott O’Neil told USA TODAY Sports. “He’s a commissioner who will take opportunities and will make the right decision and sometimes the tough decision and he continues to lead through policy. He gives teams the opportunity to drive our business.”

The three-year deal is worth $5 million per season, according to a person with knowledge of the deal. The person spoke to USA TODAY Sports on the condition of anonymity because they are not authorized to speak publicly on the matter.

“We are thrilled to further our long-standing relationship with the Philadelphia 76ers to announce the NBA’s first jersey patch sponsor,” said StubHub President Scott Cutler. “StubHub and the Sixers share a common vision as innovators in the live entertainment space and specifically, for the fan experience, and this partnership is another example of ways we continue to break new ground together to further our industry and ultimately, connect more deeply with fans.”

Jersey advertising is projected to generate about $150 annually, revenue that will be split among the league, the teams and players under the rules of the 2011 collective-bargaining agreement.

"When you’re given and afforded an opportunity like that from the league, for us, it was important to find StubHub, a company that has a natural fit into this business and is so ingrained in the daily lives of our fans," O’Neil said. Everything from the look and feel to the people to the culture and to the actual business, it’s exactly the company we wanted."

Teams are given the option to sell jerseys with sponsor patches in their own retail stores, something the 76ers announced they plan to do under the deal.