Hong Kong (CNN) China will survive its trade war with the United States, state media insists, as it mounts a fierce new propaganda campaign against US "greed."

In a series of opinion pieces and on-air editorials, the country's government-controlled media used strong and nationalistic language to reassure a shaky domestic audience that China's economy can weather the higher tariffs imposed last Friday by US President Donald Trump.

One strongly worded editorial published by both the Xinhua News Agency and the People's Daily, the Communist Party mouthpiece, said that while the US was fighting for "greed and arrogance," China fought to defend "its legitimate rights and interests."

"The trade war in the United States is the creation of one person and his administration who have swept along the entire population of the country. Whereas the entire country and all the people of China are being threatened. For us, this is a real 'people's war,'" the editorial said.

A statement read during the primetime 7 p.m. news on state broadcaster CCTV by anchor Kang Hui said China would "fight for a new world," adding that in its long history "there's nothing we haven't seen before."