Nowadays, businesses want to establish a strong web presence. They build a website and employ various online marketing strategies to improve their website’s rank in SERP (Search Engine Result Pages). Most of the time, they fail to achieve their intended goal. In spite of their several efforts, they fail to rank within top 10 position of SERP. But the question is why did they fail?

An absence of on- page SEO is one of the most common reasons behind their failure. Many of them don’t know how to do on- page SEO. On- page SEO is a process of optimizing web pages based on their services and products to rank better in search engines. A well optimized website gradually gets good ranking and relevant traffic.

(But what is the exact on page SEO process to follow to optimize a website? There is no such exact process, but ) not needed. There is not any pre-defined on-page SEO process that SEO developers can follow to optimize a website . While doing on page SEO, there area few important factors need to be taken into consideration. Let’s have a look at some of these factors that play a vital role in website optimization.

Page Title:

Each and every web page should have a unique page title. The title should consist of main keywords and must be relevant to the page content. For example, if you have a page on main tourist attractions in Kolkata then the page title may be “Main Tourist spots in Kolkata” or “Main Tourist Places in Kolkata”, and so on.

But why it is essential to put keywords in the title? It is because whenever someone searched for the main tourists spots in Kolkata in a search engine, your page has a better chance to show in SERP. Keyword inclusion in the web page title is the reason.

Meta Description:

Generally,a meta description provides a summary of a web page. Writing unique meta description and optimizing it with relevant keywords is one of the best SEO practices. For instance if we take the example of “Main tourist spots in Kolkata” page, description for this page will be “ Main tourist attractions and places to visit in Kolkata”.

URL Structure:

Creating a URL with targeted keywords is always recommended. URL created with targeted keywords performs better. URL of the page “Main Tourists Attraction in Kolkata” can be like site.com/main-tourists-places-kolkata.

H1 Tag:

It is strongly recommended to have a keyword rich H1 tag This tell search engine about what is the most important content of a web page will be. In our example, if we put “Main Tourist Spots Kolkata” then search engine will understand that the page is mainly speaking about the main tourist destinations of Kolkata.

Image Alt Tag:

To make your website visually appealing, you must use images. But search engine can’t read images without having Img alt tag attribute. This offers an alternative information about an image which helps search engine to know all about the image. So putting relevant image alt tag is important.

We have come up with a few important SEO factors that are covered in most of the SEO courses, but this is not an extensive list. There are several other on- page SEO factors to consider. But a website without on page has no real value to the search engine and users too. In short, these on-page SEO factors play a vital role in website optimization.

