Rihanna has had a mega successful year with Fenty Beauty. It caused a social media frenzy and the deeper shades of foundation sold out almost everywhere, almost immediately. It has been healed as the first makeup line that is consciously inclusive, with a range of shades that fit skin tone that are as diverse as we all are. Some have argued, however, that Fenty is not the first makeup line to be this inclusive, but it definitely is the first one to get major recognition exclusively for that issue.

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Now, Fenty has another accomplishment. It has been named Time Magazines’s 25 best innovations of 2017!

Here is the write up on Time’s website:

““Makeup is like a secret weapon,” says pop superstar Rihanna. “It can go from very subtle to a complete transformation.”But for many, that secret weapon is too secret: makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of color. Not so with Rihanna’s line, Fenty Beauty, which launched in September with 40 shades of foundation and a diverse array of makeup models. “It was important that every woman felt included,” she says, noting that she had “100% involvement” in the development process (alongside parent company Kendo). Almost immediately, the deeper tones started selling out at Sephora; shortly thereafter, brands such as Make Up For Ever and L’Oréal launched campaigns targeting women of color. Now Rihanna is focused on launching new Fenty Beautycollections and taking her brand to the next level. “I love challenges,” she says. “So I’m going to continue to have fun and push the boundaries in this industry.” —Cady Lang”

Much props to Rihanna for reaching business success while also shining light on a major issue that has big makeup companies taking note.