A.Word.A.Day

masstige

PRONUNCIATION:

MEANING:

noun: Products that have the perception of luxury, but are relatively affordable and marketed to masses.

adjective: Relating to such a product.

ETYMOLOGY:

A blend of mass market and prestige. Earliest documented use: 1996.

USAGE:

“Mr Clarke said Treasury Wines had established its luxury and masstige wines in China to compete with French and Italian wines.”

Uncorking US Market; The Gold Coast Bulletin (Southport, Australia); Feb 15, 2017.

A THOUGHT FOR TODAY: