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Marijuana stocks including Aurora Cannabis Inc. jumped in Toronto after BNN Bloomberg TV reported Diageo Plc is holding discussions with at least three Canadian cannabis producers about a possible deal.

The U.K. spirits maker has met companies in the past month as it considers a possible investment or alliance to make cannabis-infused beverages, the Canadian television station said on its website, citing people close to the situation who it didn’t identify. One executive told BNN a deal may take months, while another said a deal may be close.

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“We never comment on speculation,” a Diageo spokeswoman said in an email. “As we’ve said before, we are monitoring this space closely.”