Brand

In 1951 Harold and Freda Morris, a couple who specialised in selling cotton, leather, gloves and overalls were approached by the Ministry of Defence to dispose of their surplus World War II duffle coats, which at that time, were not available to the civilian market. Combining the words glove and overall, the Morrises conceived the name Gloverall and began to distribute and then manufacture, what is considered by many, the foremost original duffle coat, earning Gloverall a worldwide reputation as icons of British excellence.