President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William's background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX.

Take a look at some of the biggest sites out there today that are showcasing top-notch designs. It’s very likely they’ve used a grid of some sort. Grids enable stability and structure in a web layout, giving the designer a logical template to build the site on.

Grids don’t mean you have to have a boring design. A good designer will apply the fundamental rules of using grid-based layouts but also knows how to break these rules properly.

“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.”

– Josef Müller-Brockmann

Grid Basics

Let’s talk some grid lingo. A grid is the division of a layout with vertical and/or horizontal guidelines to incorporate margins, spaces and columns in order to provide a framework for organizing content.

Grids are traditionally found in print work but are very applicable to web design. A grid doesn’t have to make a site look like a newspaper’s layout, but it can certainly aid in creating a uniform structure to start the design with.

A grid is simply a tool to help designs, not something that should hurt the design in any way.

Understand and Follow the Rules

When you start learning a new skill in any given subject, you should follow its guidelines. Learning the fundamentals from the beginning ensures that you are able to apply its principles effectively.

Starting out with grids is no different; you should follow the grid and keep all your design elements aligned and in its place. Using a grid within your designs helps bring structure to your content and gives you a place to start from, but should never stifle creativity.

There are two ways to establish a grid template:

Create your own grid

There are many different theories on the best way to set up your own grid and the options are endless, but in the end, you must choose what works best for you and the project at hand.

You can divide a blank document mathematically, creating an even or odd number of columns to work with. It’s usually helpful to think about gutters—the space between columns—and integrate them into your grid system as well.

Your grid can be as complex or as simple as you like. The more complex and elaborate your grid layout is, the more freedom you have within it. The simpler it is, the more room for interpretation there is. The choice is up to you.

Here are a a couple of examples of grids that are created in Photoshop using guides (View > New Guide):

Download a ready-made grid template

There are standard grids available for you to use that will aid website development, as well as cut down the amount of time it takes to create your own.

Perhaps one of the most popular grids available is the 960 Grid System. Started by Nathan Smith, the system allows for you to choose from a 12, 16 and 24-column grid.

The project started as a way for Smith to “scratch a design itch.”

“I am simply sharing the grid dimensions that I have found myself gravitating towards over the past year or so. If others can benefit from that, then all the better,” says Smith about the 960 Grid System.

The download package includes files for CSS, HTML, Photoshop, Illustrator, InDesign and more. The design files include several grids that are very helpful in setting up a structured and clean site.

Break the Rules

Now that we’ve covered the very basics of grids, let’s break out of it! Grids are a great way to line up items, keeping your designs clean, user-friendly, and streamlined.

However, as I mentioned before, you can’t let the grid stifle your creativity and make you feel like you’re trapped within it’s borders. Feel free to venture out of the guidelines; everything doesn’t need to line up in order to make a gridded design work.

Items that break the grid help the design feel more organic and free-flowing, instead of table-based and boring.

Check out some examples from the 960 website with grids laid over the design, showing that grids can be beautiful and not so structured.

Examples of Grid Based Designs

Here are a few examples that showcase great designs and organized, user-friendly interfaces.

Some are strictly grid-laid, while others show some signs of breaking outside of their base grids.

All of them highlight the fact that using a grid doesn’t have to mean a boring-looking site.

Help Your Habitat

Anton Peck

Kiki and Bree

Arvorecer

Fun Tools for Using Grids in Designs

Here are a few tools for experimenting with grid-based web layouts.

A fun tool to help set up a grid.

Grid System Generator

Just as the name of the tool says: it helps generate a grid for you.

Another fun tool to help set up grids.

jQuery Masonry

A jQuery tool that arranges items vertically and horizontally according to a grid.

A grid layout application that overlays any grid anywhere.

Tutorials on Using Grids

More Grid Resources

Myths & Misconceptions About Grid Systems

Designing With Grid-Based Approach by Smashing Magazine

65 Resources for Grid-Based Design

Grid Based Design Toolbox

The Grid System

Design by Grid

Grids are not the solution to every design problem and they don’t work for everyone.

They do provide a great starting point for solid, clean designs that need structure and balance. I hope you enjoyed this compilation of grid resources and examples. Try implementing grids in your designs and hopefully you’ll see the structure they provide can lend to beautiful and unique designs which will also help prospect clients choose you as their web design agency! These type of designs are good looking and super professional, so they are great for websites for colleges or other professional organizations!

What do you think about grid web layouts? Are they good or bad? What is their role in web design?

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