Currently, none of these companies can guarantee the beef they’re selling ...

The biggest Australian buyers of beef are the supermarkets and fast food giants: Coles, Woolworths, McDonald’s, Hungry Jack’s, Aldi, Costco and IGA/Metcash.

Australia is in the midst of a deforestation crisis, with an MCG-sized area of forest and bushland cleared every 2 minutes—and most of this happens in Queensland. This kills tens of millions of native animals each year, causes significant carbon pollution, and pollutes the waters of the Great Barrier Reef. The vast majority of deforestation in Queensland is linked to beef production.

Australia is in the midst of a deforestation crisis, with an MCG-sized area of forest and bushland cleared every 2 minutes—and most of this happens in Queensland. This kills tens of millions of native animals each year, causes significant carbon pollution, and pollutes the waters of the Great Barrier Reef. The vast majority of deforestation in Queensland is linked to beef production.

The biggest Australian buyers of beef are the supermarkets and fast food giants: Coles, Woolworths, McDonald’s, Hungry Jack’s, Aldi, Costco and IGA/Metcash.

Currently, none of these companies can guarantee the beef they’re selling is not linked to deforestation. That means no consumer can say for sure if they’re buying beef linked to destruction of forest and bushland.

As Australia is now listed as a global deforestation hotspot, corporations need to step up and immediately promise to eliminate deforestation from their supply chains—then roll out a plan to meet that promise.

Companies are saying they’re not hearing from their consumers about this issue. Together, we can change that. Will you tell the CEOs of Australia’s biggest beef buyers—supermarkets and major fast food chains—that you expect the products they sell to be free of deforestation?

Image: Olive Vale Station | Kerry Trapnell



Protecting your personal information is our priority. You can read our Privacy Policy and Collection Statement.