On Monday, the Arab Foundation for Freedoms and Equality (AFE), a Lebanon-based regional NGO, released a video highlighting the importance of consensual sex.

The video addresses the topic of consent by drawing parallels to Arab traditions and customs, particularly the act of "forcing" guests to eat food while visiting.

In it, a young woman is visiting her aunt's place, when she gets offered a piece of turmeric cake, better known as sfouf in Lebanon.

"I don't feel like having a piece of cake, thank you though," the young woman says when offered the dessert.

The host refuses to take no for an answer, forcing the young woman to take a bite, then two, before forcing the dessert down the woman's throat.

"We want to start a conversation on one of our biggest public secrets. Other academic and civil society actors have started working on various issues relating to sexual harassment and rape so we wanted to take things a step back and start from the root of it all," Cynthia El Khoury, Associate Director at AFE, told StepFeed.

"We wanted society to reflect on some of the ways that we unconsciously and culturally teach each other not to respect each other's boundaries. This leads most of us how not to say no and how not to take someone else's no for face value," she added.

