Los Angeles–based Norman Russell pays tribute to American grit, gumption, and manufacturing. Founded by Kortney Hastin, who drew inspiration for the company from the tough-as-nails men in his family, Norman Russell begins each pair of jeans with denim sourced from North Carolina’s storied White Oak Cone Mills. The denim is then fashioned into jeans in LA. Made from Argentinian cowhide, the leather patch is cut and branded in Los Angeles, and the canvas pocket bags come from a mill in Georgia. The jeans are finished with Kentucky-sourced brass buttons and rivets.