In short, cinema has not yet been invented. — André Bazin

Locally operated TotalCinema360 announced today that is has successfully ported omni-directional 360 degree video content for the Oculus Rift, a virtual reality headset originally designed for gaming. This merging of technologies opens up an entirely new path for content production and consumption. Immersive experiences have been at the forefront of brand and marketing advocates for some time. This form of non-linear storytelling is new, but gaining ground. Don’t settle for virtual reality. Be there.

This process will now permit for the experience of the already engaging 360 degree video format to anyone who has an Oculus Rift. The possibilities are endless and TotalCinema360 has made available a player with which you can experience first hand with Oculus. Current player is OS X only, with Windows due to roll out October 15, 2013.

Download of the player is available at http://totalcinema360.com/oculus.

Demonstration video: http://bit.ly/18pcDsS

About TotalCinema360

TotalCinema360 is a full-service New York based production company that specializes in 360-degree omni-directional video and virtual reality content. They provide all-inclusive full-motion, interactive entertainment and production services worldwide in both 360 and standard film and video formats. For more information, please visit http://www.totalcinema360.com.