The VELCRO® brand of hook and loop was invented by a man named George de Mestral in the 1940's while hunting in the Jura mountains in Switzerland. Mr. de Mestral, a Swiss engineer, realized that the tiny hooks of the cockle-burs were stuck on his pants and in his dog's fur and wondered how they attached themselves. Under the scrutiny of the microscope, he observed the hooks engaging the loops in the fabric of his pants. Want to learn more about how VELCRO® Brand works? Check out our informational page on hook and loop fabric material and its many uses!



Click here for fascinating look at the cockle-bur

and the history of VELCRO ® Brand hook.