Amazon removes leggings carrying images of Hindu gods after protests

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The News Minute | October 14, 2014 | 10:15 am IST (Updated: October 15, 2014, 02:56 pm IST )

Amazon.com seems to have taken down a line of leggings carrying images of Hindu gods and goddesses from its site following protests from Hindu groups.

The leggings available for purchase on Amazon.com, upset some Hindus who demanded Amazon.com, headquartered in Seattle (USA), to remove those leggings from its site immediately, calling them inappropriate.

President of Universal Society of Hinduism Rajan Zed, spearheading the protest suggested Amazon.com and other corporations to send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.

Zed had earlier said that Hindu gods and goddesses were highly revered in Hinduism and were meant to be worshipped in temples or home shrines and not to be worn around one’s legs, crotch and hips.

He also asked for a formal apology from the online retailer.

The leggings were from the clothing brand Yizzam and were priced in the range of $48.00 - $52.00. The images of Ganesha, Shiva, Brahma, Muruga, Bajrang Bali, Rama and Radha Krishna were among the ones used on the leggings.

The other products, though from different brands, on the site, that some found objectionable in the use of images of Hindu gods and goddesses are a yoga pant and sneaker shoelace decorations.