Markazia, the sole distributor of Toyota, Lexus and Hino trucks in Jordan, announced the results of Toyota Motor Corporation’s participation in the 2nd International Conference on Future Mobility, which was held at the Grand Hyatt Hotel in Dubai. Toyota proposed the possibility of setting up a hydrogen-based society which can positively contribute to the UAE Vision 2021’s sustainability goals and help mitigate the environmental impact of fossil fuel consumption.

Standing by its commitment to environmental sustainability during the conference, Toyota Motor Corporation highlighted the UAE’s potential to become the capital of the clean energy world by producing and utilizing hydrogen as a promising energy source that powers the most eco-friendly vehicles, namely Fuel Cell Vehicles (FCVs).

Toyota introduced Prius as the world’s first mass-production hybrid vehicle in 1997. To date, the company has sold around 9 million hybrids that have already contributed to a CO2 reduction of 67 million tons and this number is increasing further.

Nadim Haddad, Deputy General Manager at Markazia, said, “We are confident that Toyota Motor Corporation’s hybrid vehicles, with their eco-friendly technology, offer a great way to reduce fossil fuel consumption and thereby decrease CO2 emissions. However, to boost this even further, technologies such as those that power FCVs are crucial. Having identified hydrogen as a promising energy source for the future, we praise Toyota Motor Corporation for its commitment to develop FCV as the ultimate environmentally friendly vehicle.”

During the conference Toyota also stated some of the numerous advantages of FCVs, highlighting hydrogen as a fuel source for FCVs that can be produced using a wide variety of primary energy sources. In addition, FCVs emit only water when driven, thereby producing zero CO 2 emissions, with the powertrain offering smooth, quiet driving and excellent acceleration at low-to-mid range speeds. FCVs can also be used as a power supply, which can prove to be extremely useful in case of natural disasters. Further, they also offer an excellent range, and refueling them only takes three minutes – giving owners a considerable freedom of use.

The UAE already has an abundant supply of hydrogen being generated from using excess capacity at oil refineries and ammonia plants, as well as a byproduct at its existing caustic soda and ethylene plants. Toyota argued that a careful assessment of hydrogen’s potential as the fuel source of the future can help the UAE become the capital of clean energy world.