The "Boycott, Divestment and Sanctions" movement, commonly known as "BDS", was started in 2005 in an effort to put economic pressure on Israel to end what the movement calls Israel's occupation, and colonization of Palestinian land.

It's hard to measure the impact the movement has had over the past 10 years but the political and social ramifications have been a constant struggle for the country's reputation.

I recently sat down with Ben-Dror Yemini, Israeli journalist and author of The Industry of Lies, a book which explores the BDS movement which he says has grown even stronger in American colleges and universities over the last five years.

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