Why Blockport could be the biggest weapon yet in the fight for mainstream adoption.

But will they though?

For all the excitement and anticipation of all the cool things being built in the crypto sphere, one thing is still direly missing: mass adoption.

For the endless supply of disruptive projects and platforms, a truly non-speculative demand has yet to manifest itself. We have the supply, but where is the demand?

Speculation can only tip the scale for so long.

Currently speculation makes up to 95% of the demand for tokens. However in order for the crypto sphere to thrive it must find organic demand. Enter Blockport, the solution to the main issue preventing mass adoption:

Usability

There are legions of reasons why we have yet to see a greater adoption, from lack of platform maturity, lack of scalability, to high market volatility, to scams and hacks, and lack of interoperability between blockchains, etc.

However, none of those issues are fatal, merely temporary roadblocks. Usability or lack thereof however, is a fatal flaw. For what good is a solution to a problem if a user doesn’t know how to use it?

Simplicity is the vanishing point of usability, the north stars that guides designers to the land of better user experiences. However simplicity is hard. No really, it’s really hard. Usability is the intersection of arts and sciences, requiring a knowledge of psychology, to game theory, Human Computer Interaction, etc, mixed with an intuitive appreciation for beauty.

Ok, cool, but what does that have to do with Blockport?

Everything. Because Blockport is not a centralized exchange nor a decentralized exchange. Blockport is an hybrid exchange, designed to bring the best of both worlds.

Speak English

Habla ingles? Crypto ese, que dise?

In the echo chamber that is the crypto sphere, we tend to forget that for folks outside the sphere, crypto might as well be another world, filled with nerdy creatures speaking a foreign tongue, and only a few selected words in that foreign land do not require translation.

So far those words are ‘Bitcoin’ and ‘Coinbase’. Other words, from ‘Ripple’ to ‘Bitcoin Cash’ or ‘Ethereum’ have yet to cross over to mainstream. Ask your non-crypto friends and chances are, they’ve heard of them, don’t know what they are, and will probably ask you to explain, to translate them to plain english.

Usability is about speaking the language of the user, understanding her mental structures and metaphors, allowing her to intuitively get what can be done and how to do it. Friction comes from the lack of usability, from getting lost in translation.

The Gateway to the crypto world

Like it or not, Coinbase is the current friction-free gateway between mainstraim and the crypto world. For the non-initiated, for the casual, the non-HODLer, and the user struggling to set up Metamask or to figure out MyEtherWallet, Coinbase is currently their best option, which has a lot to do with Coinbase currently being their only option.

Without a gateway to enter the world of crypto, supply hence adoption will never happen. Without a gateway, the crypto world will never amount to more than a speculative bubble.

So what makes Blockport so special?

Looking like somebody that I use to know.

Well for starters it does look a whole lot like Coinbase, and as such requires no translation. Anything that has ever been adopted on a massive scale has had a friction-free user experience.

Second: a payment gateway, or as I like to say, a non-crypto-world-to-crypto-world gateway. Every other exchange, from Binance to the latest DEX makes the same expectation that users will spend time to learn how their non-intuitive UI works. Expecting the user to learn is essentially not dealing with friction. This is as far remote as you can be from mainstream adoption.

Third: Social proof. We are social creatures, word of mouth travels fast, brings stickiness, and builds trusts among our peers. Copy trading not only facilitates social proof, it’s a catalyser for sharing and talking about trades, it’s the mother of all incentives: share, like, tweet, RT, approve, all those things we already do with information, we can now do with our transactions.

Fourth: Options. What’s better than one option? Two. What’s better than two? Three. What’s better than a handful of coins to choose from? More coins. More is better, and being able to buy a token without having to first buy BTC or ETH: priceless.

Not getting lost in translation: priceless

While Coinbase got usability right, the platform currently acts more as a gatekeeper than as a gateway. Where Coinbase ends is where Blockport begins: social trading, larger choices of coins/tokens, and letting the user control her private key, etc. Where Coinbase restricts, Blockport enables. Where Coinbase has proudly become a gatekeeper, Blockport is positioned to become the true gateway to mass adoption.

When it’s all said and done, the dust has settled, and mainstream adoption is on, Blockport will have become another word that doesn’t require any translation, a gateway to crypto heaven.

To find out more about Blockport, visit the website here and the twitter account here.