Still, many YouTubers have raised valid concerns about what YouTube considers "advertiser-friendly" in the first place. It's hard to quibble with an advertiser who doesn't want his product placed next to, say, a vaguely rape-y Sam Pepper "prank." (This isn't terribly different from conventional media, where companies cherry-pick the shows they advertise with very strategically, and pull those ads posthaste if the show gets mixed up in anything dicey.)