A coalition of progressive groups is launching a new, $30 million initiative aimed at winning key races in Florida, Michigan and Nevada.

The joint effort comes from Planned Parenthood Votes, Center for Community Change Action, Color of Chance PAC and the Service Employees International Union (SEIU).

The groups are banding together to launch a program called Win Justice that will work to mobilize voters who tend to avoid midterms, with a particular focus on encouraging young voters, women and people of color to head to the polls.

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“2018 is going to be a year of reckoning for the billionaires and politicians who have spent decades trying to weaken the power of working people,” SEIU International President Mary Kay Henry said in a press release.

“We are going to change the face of the electorate in Florida, Michigan and Nevada from the ground up by mobilizing a diverse movement that includes people of color, women and young people to build a lasting coalition for change.”

The effort will focus on Senate, gubernatorial and several down-ticket races.

The groups, along with local partners, aim to reach a total of 2.5 million voters in the three states. The Win Justice program plans to engage voters through texting, digital organizing and helping train community leaders to knock on doors, according to the release.

Florida and Nevada are expected to have contentious Senate races. Sen. Bill Nelson Clarence (Bill) William NelsonDemocrats sound alarm on possible election chaos Trump, facing trouble in Florida, goes all in NASA names DC headquarters after agency's first Black female engineer Mary W. Jackson MORE (D-Fla.) is fighting to keep his seat in a state President Trump Donald John TrumpOmar fires back at Trump over rally remarks: 'This is my country' Pelosi: Trump hurrying to fill SCOTUS seat so he can repeal ObamaCare Trump mocks Biden appearance, mask use ahead of first debate MORE won. He hopes to fend off Gov. Rick Scott (R), who will likely give Nelson his toughest fight yet.

Sen. Dean Heller Dean Arthur HellerOn The Trail: Democrats plan to hammer Trump on Social Security, Medicare Lobbying World Democrats spend big to put Senate in play MORE (R-Nev.) is one of the most vulnerable Republicans up for reelection, and is the only GOP senator defending a seat in a state Democratic presidential nominee Hillary Clinton Hillary Diane Rodham ClintonButtigieg stands in as Pence for Harris's debate practice Senate GOP sees early Supreme Court vote as political booster shot Poll: 51 percent of voters want to abolish the electoral college MORE won in 2016.

Sen. Debbie Stabenow Deborah (Debbie) Ann StabenowOVERNIGHT ENERGY: Trump rollbacks could add 1.8 billion tons of greenhouse gas emissions over 15 years: analysis | Intensifying natural disasters do little to move needle on climate efforts | Experts warn wildfire smoke could worsen COVID-19 GAO report finds brokers offered false info on coverage for pre-existing conditions Democrats back away from quick reversal of Trump tax cuts MORE, a Democrat, is up for re-election in Michigan, a state Trump won.

All three states have open governor’s races that are expected to be contentious, as well as some competitive down-ballot races.