Blogging is something which is not new in today’s world. Every corporate or individual who has a presence online must have tried the concept of Blogging with awesome content for getting in to the minds of prospective customers, online-branding, building authority in your niche & for ranking top in google search results. Blog writing itself has changed its methods with the introduction of concepts like guest posting & it is gaining importance like never before in the digital world. The primary reason being, when it comes to blogging- You don’t want to keep all the good stuff to yourself.

Guest blogging is one of the cool ways in the online world to build a strong brand presence & authority where the basic goal is to find a blog whose audience will be interested in your brand & write amazing content for that blog. It is a great way to generate quality traffic, build domain & search. Your brand’s portfolio & credibility can also be increased as top blogging websites will have loyal audience & if they give permission for admitting your content there is high chance that your subscriber list can also increase. With the proper use of social media your guest blog posts can be promoted over the entire internet which can result in further traffic.

Key points to be considered for success in Guest Blogging

No compromise in Quality writing & SEO

The primary concept behind guest blogging is that you are blogging as a guest in someone else’s blog. There will be a thousand other bloggers around the world who will be approaching the same website that you are targeting. You should make sure that your work is original & creative enough to stand out from the crowd in the competitive digital market.

While making sure that your guest post is of top most quality enough, you should also ensure that your posts are SEO friendly. But while doing that you should also make sure that your guest post stands out in the way you are linking back & in the value compared to the spammers who are out there publishing guest posts just for the sake of back links, keywords & page rank growth.

Having a niche-related blog

Having a content rich blog for your brand is necessary before you try to kick off your guest posting campaigns. Popular blogs that accept guest posts receive like hundreds of requests from around the globe. So, the editors will be checking the quality of your blog to know your credentials, if your writing style is fit for their audience & what kind of knowledge you can offer.

Having Social profiles

Having a good & original social profile including Facebook, Twitter & LinkedIn is necessary as a majority of editors will check it out when deciding to accept your guest post. Your social media profiles should have properly filled out bios & links to your site and you should avoid using the default profile images.

Establishing a good relationship with the Host Blog

As a good blogger who wants to do guest posting you should go through the target blogs & identify the topics that you can pitch for guest posts. Then you should try to start building a bond with the blog owner & unlike in the real world, it’s much easier to make relationships in the online world.

You can start of by following the official accounts of their blogs on social media sites. By doing this you can identify their top posts & you can retweet or share them or leave few insightful comments according to the social media. After these you can try sending a short email to the blog owner with feedback regarding the blog or thanks on high value post. After you have managed a few interactions with the owner of the targeted blog, you can try sending an elegant pitch regarding your guest post & can discuss with them.

Finding Sites to post your content

One challenge which bloggers all over the world face, whether they are writing for themselves or for any particular brand, is finding the blogs where they can submit guest posts. The writer should always try to find blog sites that belong to the same niche as their own brands. Domain authority should also be taken in to account as well as the quality of readers that have a meaningful relationship with the website.