A new study from Roxot , an ad-tech company that develops monetization and analytics tools for digital publishers, offers an overview of the sell-side programmatic market, including market trends, key demand channels for digital publishers, top-performing demand partners, and adoption rate of ad monetization technologies.The following research is based on the Roxot Prebid Analytics for Publishers and Roxot Revenue Lift data from more than 7 billion display ad auctions for the US users on both Desktop and Mobile devices collected from March 1st to May 31st, 2019.Roxot Prebid Analytics users can now access data about major SSPs performance on different programmatic markets around the world using Roxot Market Watch, the newest Prebid Analytics feature. Find more information about our latest release here