'Because how in the hell can they sell vegan donuts but not vegan hot cross buns?'

The bakery giant has launched several vegan options since its popular meat-free sausage roll (Photo: Greggs)

Bakery giant Greggs is reportedly launching vegan hot cross buns 'soon', according to Vegan Food UK.

Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.

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The high-street bakery annually launches its hot cross buns in time for Easter, but Greggs hasn't stated whether its previous recipes have been vegan-friendly.

"Vegan hot cross buns are coming to Greggs soon! Because how in the hell can they sell vegan donuts but not vegan hot cross buns?" Vegan Food UK wrote on Instagram.

Vegan options

This year, Greggs has added a vegan version of its popular steak bake and glazed ring donut, following the debut of its vegan sausage roll in last year, which won critical acclaim and went on to become one of Greggs' fastest selling products of the last six years.

In an interview with LBC, Greggs' Cheif Executive Roger Whiteside said: "We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options.

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"If we can produce something that tastes just as good as the meat version, then that will sell very successfully."

Plant Based News has contacted Greggs for comment