Description

This is completed downloadable of Solution Manual for Marketing The Core Canadian 4th Edition by Roger A.Kerin, Steven W.Hartley, William Rudelius, Christina Clements, Arsenio Bonifacio

Instant download Solution Manual for Marketing The Core Canadian 4th Edition by Roger A.Kerin, Steven W.Hartley, William Rudelius, Christina Clements, Arsenio Bonifacio after payment

Product Descriptions:

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada

Table of Content:

PART 1: Understanding Marketing

Chapter 1 Marketing Fundamentals

Chapter 2 The Marketing Environment

PART 2: Understanding Markets and Their Behaviour

Chapter 3 Consumer Behaviour

Chapter 4 Market Research, Metrics, and Analytics

Chapter 5 B2B Marketing

Chapter 6 Segmentation, Targeting, and Positioning

PART 3: Designing Marketing Strategies and Marketing Mix Elements

Chapter 7 Products and Brands

Chapter 8 New Product Development

Chapter 9 Pricing

Chapter 10 Marketing Channels and Supply Chain

Chapter 11 Retailing and Wholesaling

Chapter 12 Marketing Communications

PART 4: Focusing on New and Evolving Areas

Chapter 13 Mobile Marketing and Social Media Marketing

Chapter 14 Customer Relationship Management

PART 5: Putting It All Together

Chapter 15 Marketing and Strategic Planning

Product details:

Language: English

ISBN-10: 125910317X

ISBN-13: 978-1259103179

ISBN-13: 9781259103179

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