Tesco is enhancing its pet gift range to meet demand from pet owners who want to treat their furry friends this Christmas.

Britain's biggest supermarket has quadrupled its special Christmas gifts range for pets from 12 items last year to more than 50 this year, as demand for dedicated festive pet gifts over the past two years has soared by 300pc.

Christmas crackers, advent calendars and treat-filled stockings are included in the range, but the most unusual items are two non-alcoholic tipples called Pawsecco and Bottom Sniffer beer, which go on sale at Tesco this week.

Created with the help of veterinarians, the drinks – which cost £3 a bottle – have been "designed to create a feeling of well-being" for cats and dogs, Tesco said.

Pawsecco is a non-alcoholic, non-carbonated grape-free "wine" drink containing a blend of elderflower, nettle, ginseng and limeflower, while Bottom Sniffer beer is made from flax, dandelion, burdock and nettle.