Scoota, one of the leaders in automated online marketing has recently partnered with Ternio, a blockchain solutions provider, to implement blockchain for improving the transparency and efficiency of online advertisements. This is a treat for all the advertisers who seek to work efficiently under the developed platform, as per the company’s report.

The company intends to increase the productivity and efficiency of the platform using blockchain so that its users can have fewer worries when posting an advertisement online. Posting an advertisement online is a complex activity and sometimes also leads to an increase in the cost. Using blockchain some of the complex issues can be resolved, says the company.

With the new platform, the users will be able to monitor and modify their advertisements in real time basis for generating leads. They will also be able to analyze their advertisement’s performance and simultaneously optimize their ad-campaigns to meet the needs of the audience. As the users will be entitled to access real-time data, any suspicious activity can be recognized earlier, hence reducing the chances of any security breaches.

Regarding the working of the platform, Scoota has explained that Ternio would be responsible for meeting the needs of the clients using blockchain. The duo has planned to use smart contracts specially designed to cater to the requirements of the clients before finalizing a transaction. As per the report, Ternio has a capability of supporting up-to about 1 million transactions per second, hence, making it the most suitable candidate for Scoota in its mission to improve the transparency and safety of its community of online marketing advertisers.