This is so not news but neither was Alex Tew’s Million Dollar Homepage…until it actually became a million dollar homepage. So, stranger things have happened which is why we’re going to tell you about The Guy Who Fucked the Million Dollar Homepage. Yes, you read that right.

A guy named Bernd Zikulnig, a pilot, aims to sell one pixel for $1 million. If you recall, Alex Tew sold one million pixels for $1 each. How Zikulnig thinks he can get one advertiser to spend $1 million on one pixel (which you won’t even be able to see) is questionable but, then again, it’s not the pixel that has value. It’s the publicity that surrounds the stunt.

Maybe nothing will come of this. Maybe it will trump Alex Tew’s Million Dollar Homepage. All we can tell you is that strange things happen in marketing. Things come out of left field. And this one is certainly a left fielder.

Seemingly very humble and keenly aware of the unlikely success of selling one pixel for $1 million, Zikulnig writes, “The idea from Alex Tew to sell one million pixels for $1 each was genius. Really a lot of people have tried to copy his idea, with no success. But to sell one pixel for 1,000,000 USD would be incredible and unique in advertising-and internet history for ever. So unbelievable and crazy that nobody has ever tried it until now. I believe it’s possible! Let’s see, if I am right.”

Indeed. Let’s see if he’s right.

Reprinted by permission.