Mine — Take Control Of Your Digital Footprint

Mine lets you discover your digital footprint and remove your personal data from services you no longer use.

Your personal data is the most valuable raw material that companies love to work with. Products like Facebook and Google are powered by billions of user’s data captured on a regular basis. These data points are then fed into machine learning algorithms in order to predict what you need even before you know you need it.

The world’s most valuable resource is no longer oil, but data — The Economist

Scandals like the Cambridge Analytica exposed how American voters were influenced in order to vote for a specific candidate based on data collected through Facebook. It was found that Cambridge Analytica had access to nearly 5000 data points on 230 million Americans.

Today in the United States we have somewhere close to four or five thousand data points on every individual. So we model the personality of every adult across the United States, some 230 million people. — Alexander Nix, chief executive of Cambridge Analytica, October 2016.

To help put that into perspective, a single piece of information is a data point. For example, your gender.

Introducing Mine

Mine is a tool that lets you control your digital footprint. Using the Mine App, you can locate your data on the internet and decide what to do with it. It helps you track the companies that hold your data. Whether or not these companies should hold your data is completely left to your discretion.

The traditional approach to privacy is to offer solutions that build fences around you and in some cases even try to scare you from using the internet. This ultimately hurts your online experience. Instead, Mine helps you to enjoy the benefits of being online while making informed decisions about your personal data, to keep it only where you need it.

Mine aims to set a global privacy standard where users have control over their personal data and can decide where it should and shouldn’t be, without missing out on the benefits of the internet.

The Team

Mine was developed by Gal Ringel, Gal Golan, and Kobi Nissan.

CEO Gal Ringel is an accomplished leader with a fusion of technology (Cybersecurity, 6 years in the 8200 elite intelligence corps), entrepreneurship and VC experience.

CTO Gal Golan is an experienced engineer with 15 years of security background. His past experiences include being a Major in the Israeli Defence Forces(IDF) Cyber Intelligence Unit 8200 and an engineer at Microsoft’s recommendations group.

Being insiders in the tech industry themselves, the founders got to experience first hand how people were losing trust in tech companies. Mine is their solution to help combat data privacy issues by helping people become fully aware of who owns their data and what they can do with it.

Our mission is to build a global privacy standard where people can make informed decisions about where their personal data should be while still enjoying the benefits of the internet — Mine.

Growth

Mine is currently available to the users worldwide but is still being tweaked and shaped into a product that provides an exceptional user experience. The team at Mine is taking user feedback to help make their product exactly what the user wants.

Once the final product is ready, the Mine team intends to adopt a subscription-based model (It’s free at the moment). They believe that the companies that are not interested in your money are interested in your data. Their core mission is to not monetize the users’ data and to make data ownership accessible to everyone.

In order to keep the user data secure, mine doesn’t collect it’s user’s data unless it is absolutely required. And in the future, if you decide to not use Mine’s resources, you can simply reclaim your data from Mine. The user is provided with the option of requesting a copy of the data Mine collects from them.

Summary

We leave a strong digital footprint for every minute of social media usage. As a wise man once said, “If you are not paying for the product, you are the product”. Given the number of web platforms we use on a daily basis, it is very hard to track who knows what. Most of us have given up on the idea of data security thinking “what can be done with my data?”. The truth is, a lot!

References

Website: https://saymine.com

Blog: https://blog.saymine.com/

Twitter: https://twitter.com/mineapp_company

Linkedin: https://www.linkedin.com/company/saymine/

Product Hunt: https://www.producthunt.com/posts/mine-2

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