We now know that Hulu is reported to be the second largest live TV streaming service, as well as a favorite among Cord Cutters News readers. We also know that the ad-supported version for $6/month is the most lucrative plan for the company, bringing in over $15 per user each month.

Now, the CEO of Hulu is explaining why we often hear about those two options, but rarely hear about the third option – the ad-free version for $12/month.

On the latest episode of Recode Media with Peter Kafka, Hulu CEO Randy Freer discussed the No Commercial plan. He explains that the goal has simply been to add subscribers. Since late 2017, they’ve done just that. The number of subscribers has doubled since then, going from 13-14 million to 28 million today.

Now, Freer is discussing the plan to start advertising this option more and making sure that subscribers know that they have choices when it comes to how they’ll watch content and how much they’ll pay. He explains that Hulu is seeing more subscribers switch from one plan to the next and the company is happy to encourage that as it means those subscribers will stick with Hulu.

“I think what you’ll see now over time is you’ll start to see us probably roll out a little more promotion, a little more opportunity, to bring no ads more to the forefront,” Freer said on the episode.

You can listen to the full episode of the Recode Media episode, including the interview with Randy Freer on Apple Podcasts, Spotify, Google Podcasts, Pocket Casts, and Overcast.

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