At season’s end, Rams coach Jeff Fisher declared that his team was closing the gap in the NFC West. I suppose that’s a matter of interpretation.

If Fisher means that the Rams are no longer a disgrace and an abject failure — why, yes, they’re closing in on Seattle, San Francisco and Arizona.

If Fisher would have us believe that the Rams are nearing parity status with their division rivals, especially Seattle and San Francisco … well, I hope they keep the Kool-Aid tap flowing out there at Rams Park.

Watching the 49ers and Seahawks slug it out for the NFC championship served as a helpful reminder. First, the Rams’ rivals are the NFL’s two best teams. Second, the Rams’ season ended Dec. 29. And being on the couch at home is a long way from being in the NFC title bout.

I realize that it’s a general manager’s job to run misdirection plays and create subterfuge heading into free agency and the draft. But Les Snead has been taking this strategy to another level in his postseason media tour.