Neutral is New Trend in the U.S. Cosmetics Industry

In the US cosmetics market, a “genderless” (genderless) trend that breaks the boundaries between men and women is rapidly emerging. 'Genderless' has two meanings, one refers to a bisexual person who is a comprehensive gender of men and women, and one refers to a neutral person who is pursuing transcending the concept of gender between men and women. It indicates to consumers that there is no specific gender. Recognize all gender-conscious brand characteristics.













Women's cosmetics have always been mainly reflected in packaging with a light floral and fruity scent combined with pink and pattern designs. In contrast, men's cosmetics are mainly described in text such as 'for men, homme' and packaging containers such as black and blue. To highlight men.







A person from kotra stated that “clear product lines and marketing in the past actually meant that women could not use men’s products, and men banned the use of women’s products. Now they are breaking the gender gap and considering only physical characteristics or preferences. Trends are prevailing and products that break the boundaries between men and women And marketing trends will continue to increase."



