In vibrant type, on card stock sometimes thick enough to hold up to teeth marks, are printed the types of things usually reserved for text messages (or some similarly ephemeral form of communication):

“I can’t wait to sob uncontrollably at your wedding!!!!!!!!!!”

”You’re so gangsta.”

”Only a few more shopping days left until your loved ones find out how little you understand them.”

Whatever happened to a simple “Season’s Greetings”?

Over the last few years, as “happy birthday” wishes have funneled through Facebook and the kissy-face emoji has smacked across smartphone screens, a new breed of greeting cards has emerged, more cheeky than anything with a Hallmark stamp.

According to the Greeting Card Association, which tracks the sale of cards in the United States, approximately 60 percent of millennials have bought a greeting card in the last year.

While the organization does not report what brands different demographics are buying, the prints coming from upstarts like Offensive & Delightful, Emily McDowell Studio, Sapling Press and others seem to be directly addressing this younger generation — or, at least, the Internet-irreverent, uninterested in boilerplate sentiments expressed in shiny script.