In social media marketing, sometimes it seems as if everything can be achieved easily and free as long as your work is innovative and authentic. Unfortunately, this is not always the case. It sometimes becomes less and less common to attain social media marketing success without any advertising budget or a financial plan for ads. For instance, Facebook makes advertising look so appealing, but it is always very difficult to make the ads work if you don’t have the right tools. So, below are some incredible social media advertising tools you can use for your business.

Facebook Ads Grader

WordStream’s Facebook Ads Grader lets you determine whether your ads are worth the money you invested, and if they are not, what has to be improved so that they could be more effective.

This tool generates a very detailed summary of the areas in which you’re having a favourable outcome and the ones you are not. The analytics clearly show you how much the Key Performance Indicators differ based on;

Who you are advertising to

How your best and worst performing ads are compared to your competitors

Whether you are spending too much

Whether you are targeting the right audience, etc.

It also indicates if your campaigns, ads sets and ads adhere to the standards established by Facebook. Fundamentally, it is the easiest way to see if you are getting the most out of your budget and if not, how you can improve.

Price: Free

2. Qwaya

Qwaya helps you to create and manage Facebook and Instagram ads. Qwaya allows you schedule ads, offers analytics integration and team collaboration. Most importantly, it lets you do the A/B test on your ads.

Testing is always key to find the right message for your audience in any business. Social media advertising isn’t an exception to testing. Qwaya allows you to test every variable you would like, to make sure you are not squandering your money and getting the best possible outcome.

Price: Starts at $149/month

3. Perfect audience

Perfect Audience is a social media advertising tool that can be used for Facebook advertising. Once you decide to get over the clearly outmoded design, you ought to try out this tool and you might find it to be a very effective tool for your business.

Perfect Audience assists in clarifying the process and helps you to set up campaigns or ads sets and view the results. It also provides information on impressions served, clicks back, conversions and cost. This tool can be used for the Web and mobile as well as Facebook.

Price: Charged on a CPM basis