Carlsberg don’t do beach ready bodies but if they did … They’d move quickly to snap up some posters slots on the London Underground next to the widely vilified “beach body ready” ads. The beer brand is banking that its take on a beach body – a beer bottle in a yellow bikini bottom created by agency Fold7 - will go down a bit better than the mass protests, online petition and ban from the ad watchdog that attended Protein World’s bikini-clad model. Milking the PR battle to the end, thick skinned and unapologetic Protein World has retweeted the image arguing that “If @Carlsberg are getting involved, you know you are #winning”.



Protein World (@ProteinWorld) If @carlsberg are getting involved, you know you are #Winning 😎😂 pic.twitter.com/8ibMeFlQ71