AHMEDABAD: Infibeam Incorporation is set to become the first ecommerce company in the country to be listed with capital markets regulator Securities and Exchange Board of India ( Sebi ) giving its nod to the Gujarat-based company to raise Rs 450 crore through initial public offering ( IPO ). The company, which runs ecommerce platform Infibeam. com, would focus more on creating an ITeS-enabled ecosystem for virtual retail using .OOO domain and BuildaBazaar marketplace.Infibeam is not operating to develop just one site (Infibeam. com) and instead seeks to create a synergistic ecosystem for retail including platform through BuildaBazaar marketplace, the company founded by former Amazon executive in 2007 Vishal Mehta had said earlier. Infibeam-.com was in fact a prototype of broader things that could possibly be achieved through cloud-service.The company on June 30 had filed the draft red herring prospectus (DRHP) with Sebi for a public issue of its equity shares. Among other things, Infibeam would utilise the IPO proceeds to set up a cloud data centre and shift its registered corporate office to a new office in Gujarat International Finance Tec-City (GIFT), Gandhinagar.The technologically advanced data centres will enable the company exercise increased control over proprietary technology and customer information, better manage customer and market analytics, ensure superior confidentiality and security protection and also provide disaster recovery support infrastructure.Infibeam plans to set up a tier III data centre comprising a single, non-redundant distribution path serving IT equipment, multiple independent distribution paths serving the IT equipment that is dual powered and fully compatible with the topology of a site’s architecture, and concurrently maintainable site infrastructure with high standards of reliability and availability.The BuildaBazaar marketplace platform launched in 2011-12 has 33, 489 registered merchants as of March 31, 2015 which may include startups, SMEs and various brands on board. Unlike the past when web-developers would host retailers online, the BuildaBazaar platform enabled sellers to go online with a registered domain name, store and design, website hosting and customer service which gives them freedom to host products, services and to stream content online.