Coming from an MCV interview with Nintendo UK product manager, Remy van Leeuwen...

On Yo-Kai Watch making an impact in the West:

“It is difficult to say whether it will have the same impact in the West, but I definitely think that there is a lot of potential for it, especially working together with the likes of [toy company] Hasbro and [TV company] Turner. Everyone is going to back it to its fullest. Because of the nature of Yo-kai and their emotional abilities, it makes it quite easy for kids to relate to them. For instance, there is a Yo-kai called Cheeksqueek, which basically makes people fart. That’s been a hit with kids in our research. One of the other key aspects that will definitely resonate with kids in the UK is the comedy aspect to it. The characters themselves are just funny, and they’re quite deep, too. We will be trying to bring that out in our campaign.”

On the 3DS having a lot of life left in it:

“3DS has still got a big life ahead of it. There will be a lot of great experiences and Yo-kai Watch, particularly, will help expand it into the kids market. There’s more beyond this first title, So there’s hardware driving potential.”