Note that the will still be a $35 option with the more limited 60+ channel level, which is the lowest-cost of the bunch. It's also unclear how long users will get to subscribe at that bargain price: while the fine print on DirecTV Now's website says folks signing up will be locked in at that lower cost, "Offer rate may increase."

DirecTV Now:

Go Big $35/mo.: Limited time introductory offer. Customers who enroll after Go Big offer expires will pay min. $60/mo. Must maintain continuous Go Big enrollment to retain offer rate. Offer rate may increase.