Screen Shot: Lee Valentine

City Based: Honolulu, HI

What inspired the brand name?

Prior to Lee Valentine, I started a brand called Iconix Collective. During my time with Iconix, there were some cut & sew designs that I felt really didn’t fit with Iconix aesthetic. From that moment on I’ve decided to create a second brand under Lee Valentine since I was already using the name for many other projects of mine. Eventually I decided to keep the name permanently.

At what moment did you realize you wanted to start a brand?

I’ve always wanted to create something ever since growing up. Something that’s self-expression. I feel with clothing is a universal way to express one’s self.

What helps you get over creative blocks?

I believe things will come through naturally. If you force yourself to creativity, it won’t be something that you’ll expect. So, whenever my mind feels obstruct, I take the time off..

What is the biggest mistake you have made?

My biggest regret is to learn what my audience primary wears (in term of sizing). Initially, I stocked everything all evenly for sizing. Turns out there were astronomical of people who wear mediums & large.

What is the biggest success you have had?

The biggest success is having my collection being sold out on a size, medium & large were the biggest hit. I feel exhilarated when I hear how people rep my clothing line. It gives a huge confident booster on how acquisitive they take my product to heart.