When Apple WASN’T cool: Clothing back catalogue reveals designs that were more geek than chic



It is a brand that is known for its stylish sleek designs.

But as these pictures show Apple hasn’t always been on the ball with every one of its products.

Unearthed from a 1986 catalogue these loud designs are a far cry from the understated, simple look of Apple technology.

Loud designs: The casual sports clothes were unveiled in Apple's 1986 Mac catalogue

Meant to be sports-casual the designs might embarrass company bosses with their naff large logos and clashing colours.

From caps to sweatshirts the Apple logo is emblazoned all over the designs, even undergoing a kooky redesign for one T-shirt.

The pictures were unearthed by a fashion blogger and although the collection mainly focuses on sportswear there are a couple of smarter items.



One commenter wrote on The Trad: 'Most of that Apple clothing is just funny. Kind of ironic that Jobs went with the anti-fashion mock turtle neck and jeans look.'

Computer T-shirt: Some of the designs couldn't be more different from the sleek items associated with the brand

Hats off to you: The sports caps are a far cry from the sleek, simple designs usually associated with the brand

Keeping it colourful: The designs were sold for between $15 and $47

Kooky: It is not clear how popular these outfits were but the Apple logo seems to have undergone a bit of transformation in the bottom T-shirt

The designs are a far cry from the technology giant’s founder Steve Jobs’ own fashion choices.

He was famously known to sport a plain turtleneck and jeans.

And although it is not clear how popular the Apple collection was the designs don't seem to have set the fashion world alight as the company no longer makes clothes.

Another blogger said: 'My Dad was a low level exec at Apple in the 80s, and as a result the items from the apple collection dominate my father's hat/belt/polo wardrobe in most of our family photos from the era.'

Nautical: A red, blue and white theme, the catalogue also offered designs in children's sizes

For the office? Designs were also smart and made from natural materials

