As a football club who has just announced a spectacularly unpopular hike in ticket prices, you may think it just good sense to take a more sensitive approach to the press in the days that follow.

Alas, Liverpool owners Fenway Sports Group have skirted around that fundament of supporter relations, with a post on their website crowing about "turning fans into customers".

This approach is unlikely to sit well with the Liverpool fanbase, with the Liverpool Supporters Committee having recently regarded the club's new matchday ticket plan as "a further setback for loyal supporters".