Right, but Alexa has plans to do so much more; Alexa has plans to take over the world. Not in an autocratic way, but rather Alexa has plans to incorporate itself in as many appliances and devices as possible, so that the world becomes voice enabled.

Amazon isn’t planning on achieving this goal alone, and has already enabled third-party developers to get in on the act and design new tools for Alexa that will allow it to be everywhere and anywhere.

We know that Amazon’s voice-enabled world will be powered by machine learning, as Alexa uses it in speech recognition, natural language understanding and learning users’ behaviour, but to find out what a voice-enabled world will really look like, we went to hear from Al Lindsay, vice president of Alexa Engine Software at Amazon.

“We're already seeing Alexa showing up in thermostats and appliances and automobiles, so who knows what's next. Maybe manufacturers will decide to put them into your other household appliances or places,” said Lindsay in a talk at Web Summit.