Tiger Woods celebrates his two stroke victory on the 18th hole green during the final round of the TOUR Championship, the final event of the FedExCup Playoffs, at East Lake Golf Club on September 23, 2018 in Atlanta, Georgia.

It's golf, but not as we know it. Friday sees two of the game's greats go head to head, with no trophy or major title to be won.

There is a huge amount of money on the line, however, when Tiger Woods and Phil Mickelson tee it up in Las Vegas for a special showdown.

A $9 million winner-takes-all prize is what's at stake, as "The Match" tests the water for golf's pay-per-view and over-the-top platform potential.

Golf is attempting to engage with a new younger audience as are several other sports, including Formula One and tennis, in adapting formats across an advancing digital landscape.

"This is very different than anything golf has ever done in the past," Woods said earlier this week in the buildup to the event. "We're able to showcase our sport in such a different light and all the different technologies we're going to be bringing to this event and to do it differently than any other golfing event has ever been done."