Wikitribune articles will include detailed sourcing and link out to full transcripts, video and audio recordings of interviews. Reader submissions will also need to be approved by a full-time editor before they appear on the site. These two mechanisms will, Wales hopes, create a news culture that is both transparent and accurate, leveraging the expertise of reporters and the news gathering, fact-checking scale of the crowd. Controlling such a large group of people will be tricky, however. Reddit users, for instance, wrongly identified one of the Boston Marathon bombers in 2013.

Wales is optimistic, however. Few people thought that Wikipedia would work, and while the site is far from perfect, it has been able to avoid the false news problem, at least for the most part. The hope is that the same culture generated by Wikipedia's editors will blossom inside Wikitribune. Those values will be helped in part by the site's business model -- with no advertiser funding, the site can avoid the click-chasing and click-bait stories that have plagued other sites and reduced reader trust.

Plenty of technology companies are trying to tackle the 'fake news' epidemic. YouTube is holding workshops in the UK to teach young people how to spot bogus stories. Google is showing fact-checkers such as PolitiFact and Snopes more prominently in search results. Facebook bought a bunch of full-page newspaper ads in Germany with basic reader fact-checking tips. Despite these efforts, the problem persists. Politicians in the UK are holding an inquiry into the rise of fake news, and British newspapers have requested a deeper investigation into the role that Facebook and Google play in its distribution.

Clearly, Wales thinks the answer is a new, better-funded and creatively organised newsroom. Joshua Benton, director of Harvard University's Nieman Journalism Lab, isn't so sure. "There are a variety of people who - if he does this right - will view it as a trusted platform," he told the BBC. "But another 10 to 20 people are not going to 'fix the news'."