A Marvel Comics executive has openly admitted that the publisher is focusing less on its X-Men licence.

Tom Brevoort addressed the realities of the licensing split when asked about a lack of cartoons, X-Men: Days of Future Past merchandise and announcements at San Diego Comic-Con on his Formspring Tumblr.

Marvel Comics/Newsarama



"There are only so many hours in the day, and so many initiatives you can have going at once," wrote Marvel's senior vice president of publishing.

"So you need to pick and choose where you want to spend your time and your efforts.

"If you had two things, and on one you earned 100% of the revenues from the efforts that you put into making it, and the other you earned a much smaller percentage for the same amount of time and effort, you'd be more likely to concentrate more heavily on the first, wouldn't you?"

The X-Men film rights are controlled by 20th Century Fox, rather that Marvel Entertainment's own Marvel Studios.

Marvel has strongly denied rumours that it is phasing out its Fantastic Four and X-Men lines due to its professional rivalry with Fox.

X-Men has consistently been one of the publisher's most profitable franchises.

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