Fake ads for Donald Trump’s winery appeared in local newspapers and on a roving billboard in Charlottesville, Virginia, over the weekend as part of a viral marketing campaign for an event orchestrated by comedians Negin Farsad and Dean Obeidallah. The ads featured a facsimile of the Trump Winery logo, along with the phrases “Aged with notes of Trump’s racism in every bottle” and “Stop spending money on Trump’s bigotry.”

On Friday night, Farsad and Obeidallah launched their Boycott Bigotry campaign with a free show in Charlottesville. “Once What’s-His-Face became president,” Farsad tells Forbes, “‘We thought, ‘What should we do? What are we most annoyed about?’ We realized it was the conflicts of interest, the violations of the emoluments clause, the corruption. And of course, we’re super irritated — actually traumatically upset — over the constant bigotry.”

The comedians — who co-starred in the stand-up documentary The Muslims are Coming — decided to start their Boycott Bigotry campaign in Charlottesville because it’s both the home of Trump’s winery and the site of last summer’s violent white supremacist rally. “After the white supremacist terror attack in Charlottesville last August — the one where Trump called the racists ‘fine people’ — he took time out of a press conference to brag about his great winery in the area,” Farsad remarks. “If that’s not conflicts-of-interest-meets-bigotry, I don’t know what is.”

Farsad and Obeidallah are now planning to host similar comedy events and protests near other Trump-branded properties across the country. “What will really make America great again is standing up to Trump’s hate,” Obeidallah remarks.

• Comedians Launch ‘Boycott Bigotry’ Anti-Trump Comedy Tour [Forbes]

• Boycott Bigotry [Official]

• Negin Farsad [Instagram]