Among high-end luxury watches, Rolex is the brand everybody recognizes, even if they don’t know much about watches. With a reputation for reliability, durability, and classic style, it’s no wonder that this has become the go-to luxury purchase for watch collectors or those looking to celebrate a significant career achievement or life event. Of course, with even the least expensive new Rolexes retailing for thousands of dollars, this isn’t a purchase most can make lightly. However, you don’t have to resign yourself to waiting until you can save up the money to pay full sticker price on a brand-new Rolex. If you know where to look, you can get a Rolex for a fraction of the retail price.

Rolex built its reputation on precision and durability, crafting its watches to function accurately in the most extreme environments. While Rolex watches come in a variety of different models, the overall iconic style has remained consistent and timeless. Classics like the Oyster, Submariner, and GMT-Master are still manufactured today in versions not radically altered from their initial iterations. This doesn’t just aid in brand recognition; it means even Rolexes that are decades old remain stylish rather than looking dated, and of course their superior workmanship means they still keep time perfectly. Savvy collectors take advantage of these facts to purchase used Rolexes at lower prices than can be found in retail stores.

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As with many other kinds of luxury goods, your best odds of finding a good price on a Rolex are at auction. However, you need to be certain that you are buying from a reputable seller. Counterfeit watches are a big business precisely because luxury watches are such a desirable commodity, and Rolex is a prime target for those wishing to dupe unwary purchasers. While there are several ways to help distinguish a real Rolex from a fake, your first step should always be to take care in who you’re buying from.

You’re most likely to find a Rolex at a lower price at an auction that specializes in seized or abandoned goods. This is because these auctions won’t have a reserve, or minimum price, they are trying to meet before they’ll sell their goods. Rolexes are known for retaining or even increasing their value over time, so traditional auctions will set opening bids at a significant fraction of the retail value of the watch, while auctions of seized goods can start with bids as low as one dollar.

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Just like a work of art, a Rolex is an investment that brings personal enjoyment to its owner while it appreciates in value over time. If you purchase one wisely, you can have the added satisfaction of knowing you got it at below-market prices. Auction King regularly features Rolex watches, along with other luxury watch brands. With deep experience in the auction business, we offer the convenience of online shopping with attentive customer service, answering all your questions on any piece so you can be satisfied that you are getting exactly what you want. Sign up for a free online account to get started today.