By THÉRÈSE MARGOLIS

As Mexican health workers continue to struggle and risk their lives in the face of the growing Covid-19 pandemic because of the severe shortage of proper personal protective equipment, private sector companies of all stripes are pitching in to compensate for government shortfalls.

Among the many firms donating part or all of their profits to purchase much-needed protective gear for public health workers is Iconique, the Tepic, Nayarit-based jewelry design house aimed at the modern Mexican woman.

On Friday, April 17, Iconique founder and chief designer Ruth Zamorano announced that all the revenues of online sales from her latest collections, Young and Plane, made between Monday, April 20, and Friday, April 25, will be donated in their entirety to purchase basic medical protective gear such as the N95 face masks, face shields, surgical gloves and lab coats to be given to public hospital personnel in Nayarit.

Purchases of the jewlerly can be made on the Iconique website.