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Good article by seekingalpha.com about the change in the consumer’s taste and Pepsi’s plan to adapt to those changes. In my opinion, Pepsi offers great balance between their snacks brand (Frito-Lays) and their drinks brands (Pepsi, Gatorade, Aquafina and Tropicana). Deals with the NBA and NFL, shows you the company knows how to reach the consumer.

http://seekingalpha.com/article/3661136-is-the-healthy-side-of-pepsi-boosting-revenue