The one hotel in the world where you really don’t want to stay got a high-profile commercial on the Oscars telecast tonight—38 years after it first terrified people on the big screen.

The Overlook Hotel, which was the setting for Stanley Kubrick’s 1980 horror movie The Shining (based on Stephen King’s 1977 novel of the same name), was the ostensible advertiser behind the 30-second spot—which invited you to enjoy a “quiet, remote family getaway” at the “newly renovated” property, where “there’s a surprise around every corner.”

Creepy scenes play off plot points from the movie, including a hotel manager inspecting a door that’s been shattered to smithereens (from an axe by the looks of it). The faux spot faux-wraps with the number (833) 888-0237.

Check out the spot here:

A few seconds at the very end of the ad reveal the true advertiser—the Academy Museum of Motion Pictures, a new museumdedicated to the art and science of movies that will be opened in Los Angeles in 2019 by the Academy of Motion Picture Arts & Sciences (which runs the Oscars).

As it turns out, the spot is part of a campaign for that museum by Wieden + Kennedy Portland.

If the Overlook Hotel looks authentic in the ad, it should. W+K tells us the commercial was created with original film footage from the Kubrick Estate, supplemented with the performances of hotel staff.

As for the (833) number, we don’t want to spoil the surprise, but suffice it to say some people will get a recorded message while a lucky few will actually reach a live person—who will have lots of interesting things in store for you.

W+K also made a fun series of print ads for the campaign inspired by products and services from famous films—including an Amity Island charter boat rental from Jaws, Sal’s Famous Pizzeria from Do The Right Thing and Soul Glo hair care products from Coming to America. See them here:

Those ads will appear in social and were in the official Academy Awards program handed out to all attendees of tonight’s show.

“The Academy is creating something very special with this museum, and it was our goal to deliver to them a multi-dimensional campaign that was as surprising, crafted and smart as the museum itself,” says Jason Kreher, W+K’s creative director of entertainment and editorial. “It’s not often one gets to work with clients and talent of this caliber; we’re thrilled to help them launch their campaign on Hollywood’s biggest night. Look for me at the ceremony … I’ll be all the way in the back, wearing a rented tuxedo and sobbing.”

Designed by architect Renzo Piano, the Academy Museum will be located on Wilshire and Fairfax in Los Angeles and will be “immersive, experimental, educational and entertaining,” says W+K. “More than a museum, this dynamic film center will offer unparalleled experiences and insights into movies and moviemaking.”

CREDITS

Client: Academy of Motion Picture Arts & Sciences

Project: Academy Museum

Agency: Wieden + Kennedy Portland

Creative Directors: Jason Kreher

Copywriter / CD: Erik Fahrenkopf

Art Director / CD: Max Stinson

Executive Producer: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Matt Dilmore

Partner/Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Mercedes Allen-Sarria

Head of Production: Rachel Glaub

Producer: Nick Shandra

Director of Photography: Chris Soos

Production Designer: Josh Locy

Editorial Company: Joint

Editor: Nick Davis

Post Producer: Chris Girard

Post Executive Producer: Leslie Carthy

VFX Company: KEVIN

VFX Supervisor: Tim Davies

Flame Artist:

VFX Producer: Samantha Hernandez

Titles/Graphics:

Music+Sound Company: Extreme Music

Composer:

Sound Designer:

Song (if applicable): Dreamin’ Easy

Producer:

Mix Company: Joint

Mixer: Noah Woodburn