Well, the cat is finally outta the bag. After months of speculation, Google has finally come out with its mobile-friendly search rankings. This has prompted millions of websites to redesign their websites in a bid to make them mobile-friendly. But what should you keep in mind when you design the site? How do you ensure that your website doesn't become just one more of the million other sites out there. Here are the 7 important things that you should ensure when making your website mobile-friendly:

1. Be Responsive

2. Focus On The Basics

3. Remember Touch Screens

4. Keep It Simple

5. Avoid Too Many Images

6. Limited Text

7. Keep Content Precise

Using a responsive technology framework is of utmost importance to ensuring your site gets the eyeballs. Using a responsive framework grid ensures that elements are spaced properly irrespective of the device you’re accessing it from. Using Bootstrap would be a good idea as it is Open Source easy to implement, and well documented.Smartphone users typically look for immediate information, direction and contact information. Make sure your website has that information easy to access and on top, along with a link to your address on Google maps.It’s harder to click on a tiny smartphone screen than on a computer mouse. Do not frustrate the user by making him click on buttons that are tiny and also ensure that the click icons have plenty of white space around them so that they don't accidentally click the wrong link. Make sure that your site is completely navigable with the thumb and demands no pinching from the user.I pay to keep your design simple. The user doesn't want to spend a lot of time going through tomes of text on what your company stands for and what it does. The first few seconds that the user spends on your site must convey to him who you are as a company.Too many images or graphics could hamper your site’s ability to load quickly. Worse, it could distract your user from the message that you are trying to convey to him. This however, does not mean that you avoid images altogether. Images are important, but they must be of a size that is not inconsistent with faster loading times for your website.Users hate being asked to enter data on to lengthy forms that too with their fingers on smart phones and tablets. Use dropdown menus instead, so that users can select rather than type in information.Users don't want to read a lot. Whenever you want to convey an idea or an approach, a video would be more attractive. Streamline your content and try to minimize it as much as possible as the screen is much smaller than on a desktop computer. Now, you definitely need an experienced hand to deliver all of these to you. Why look at the rest when you have Openwave in front? 18 years of consistent performance and customer satisfaction is just an email away.