In 1986, she launched her own talk show by the name of “The Oprah Winfrey Show” which made $125 million in its first year, of which Oprah herself received $30 million. It went on to become the highest rated talk show nationwide, airing in more than 100 countries and reaching an audience of 13.1 million U.S. viewers at its peak. It was also internationally acclaimed, especially in Saudi Arabia where women viewers particularly admired her for her positive attitude and modest dress. Oprah launched her own production company called “Harpo Productions” (which is Oprah spelt backwards) and soon bought the rights of the show from ABC. One of the most admired aspects of Oprah’s show was her refusal to indulge in popular tabloid topics and keep the theme of her show wholesome and refreshing. Although she initially lost some viewership to other trashy shows, her ratings soon surged as she won the respect and admiration of her viewers. Another highly publicized aspect of her show has been her weight loss effort. With the help of her personal trainer Bob Greene and chef Rosie Daley, she managed to lose almost 90 lbs to achieve her target weight. Oprah’s show is also noted for the “Oprah Book Club” which she formed as a segment on the show, and introduced relatively little known authors, who went on to become bestsellers with Oprah’s backing. In 1999, she co-founded Oxygen Media that produced cable and Internet programs for women and in 2004 she launched “O: The Oprah Magazine” which was an immediate success. She also launched a joint venture with Discovery Communications called “Oprah Winfrey Network” which aired her show after her contract with ABC ended.