Although still in its pre-launch stage, TIO Markets Ltd (TIOmarkets), a foreign exchange (forex) broker, has managed to secure Eleni Nicolaou as its Head of Affiliates & Partnerships in anticipation for its upcoming official launch.

Although the Financial Conduct Authority (FCA) regulated broker is yet to open its doors for trading, the company is onboarding recruits to lead the company through its launch and beyond. At the company, Nicolaou is working with the management team to create an “industry-leading partnership program.” The aim of this program is to generate traffic for the brokerage once its services go live.

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At present, TIOmarkets is in its pre-launch stage and is the FX trading provider of trade.io. At present, the company is offering a 3-month free trading subscription. However, as was highlighted through Finance Magnates, according to management, the subscription period will end soon as they are closely approaching their target of onboarding 10,000 clients.

TIOmarkets Enters FX Industry in Difficult Period

With the broker planning to launch its operations soon, it would be an understatement to say that it is entering into a market that is more difficult than it was a year ago. Brexit and product intervention measures from ESMA has made the FX and CFD industry tricky to navigate.

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Commenting on the appointment, Terence Tan, Head of Business Development for TIOmarkets, stated that all professional staff has been carefully selected. “We have handpicked all talent that we believe will help with the positioning of our company as an industry leader.”

According to the statement, Nicolaou specializes in building and maintaining relationships with company partners. This ranges from affiliates to introducing brokers and more. She was raised in Germany.

Speaking on her new role, Nicolaou said: “TIOmarkets is unlike any other broker I’ve worked for. It’s different. I think the low-cost subscription model will really resonate with traders, and the benefits of this will of course trickle over to our partners, too.”

“I admire the exec team of TIOmarkets. They have a huge amount of experience behind them and they want to use that knowledge to make a fresh, effective, successful FX brand. The potential for growth is limitless,” she added.