Solution Framework

Brands will use the simplyBrand platform to request brand-protection services.

Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.

The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.

The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.