

Pam Foster - Direct Response Copywriting Certification Course | 4.42 GB

http://www.digitalmarketer.com/lp/copywriting-certification

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Become a Certified Direct-Response Copywriter...and learn how to craft gripping sales copy that seizes attention and sparks desire.Finally, Youll Have a Step-By-Step Plan For Crafting Persuasive Copy That Flat-Out SellsCOUSE DETAILSIn this 5.5-hour course youll learn everything you need to know about copywriting. Youll learn where persuasive messages come from, how to tap into your visitors core buying emotions, and how to channel those emotions using powerful selling wordsModule 1: Start Here - Copywriting DefinedLesson 1: From the InstructorLesson 2: Copywriting and the Value Journey (Deiss)Lesson 3: What is CopywritingLesson 4: Three Fundamental Rules of SellingLesson 5: Defining the ProspectLesson 6: Connecting with the ProspectLesson 7: The Big Idea, The Power of OneLesson 8: Research OverviewLesson 9: Secret Simple Formula for a Successful Sales LetterLesson 10: Recap: Everything You Already Know!Module 2: Diving Deeper Into Effective CopywritingLesson 1: The Theory of ResistanceLesson 2: Write Like You TalkLesson 3: The Secret of Writing With PassionLesson 4: The Power of StoriesLesson 5: Find Your VoiceLesson 6: Writing Your StoryModule 3: What is Your Copy Really Selling?Lesson 1: Its All About The BenefitsLesson 2: The Future BenefitLesson 3: Deeper BenefitsLesson 4: Your Unique Selling PropositionModule 4: Persuading Your ProspectLesson 1: Before and After Grid (Deiss)Lesson 2: Examples Before and After Grid (Deiss)Lesson 3: Power of IntimacyLesson 4: Power and Core EmotionsLesson 5: Examples of Core EmotionsLesson 6: The Golden ThreadLesson 7: The 4-Legged StoolModule 5: Anatomy of a Successful Sales PromotionLesson 1: HeadlinesLesson 2: LeadsLesson 3: The Sales ArgumentLesson 4: The CloseLesson 5: GuaranteesLesson 6: The P.S.Lesson 7: The Secret of TransubstantiationLesson 8-10: ExamplesModule 6: Copywriting Secrets from the MastersLesson 1: Copywriting Secrets 1-10Lesson 2: Copywriting Secrets 11-20Lesson 3: Copywriting Secrets 21-30Lesson 4: Copywriting Secrets 21-30Lesson 5: CongratulationsAbout Your InstructorPam Foster is the Director of Copywriting Training for AWAI, the worlds leading provider of online and live copywriting training and business-building programs. Shes been a member of AWAI since 2005, and is a frequent speaker at their live training events. Shes also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success. and she won AWAIs 10K Copywriting Challenge in 2009.Pam is a Certified SEO Copywriter and experienced content-marketing writer, teacher, speaker, and consultant with three decades of experience in marketing communications. Her background includes senior copywriting roles at IDEXX Laboratories (where she wrote more than 1,000 sales promotion campaigns a year), the LL Bean Home Products Division, and the NAVC (North American Veterinary Community) global veterinary association; as well as a freelance writer/blogger for for nearly two decades with clients including Vet Advantage magazine, Todays Veterinary Business, LifeLearn, the Goddard Schools franchise, and dozens of other B2C and B2B companies.Homepage:Extract files with WinRar Latest !