Giphy Stickers isn't an entirely new app. Instead of wading into uncharted waters alone, Giphy has acquired existing iOS, Android and iMessage app Imoji, animated its entire sticker library, added a bunch of new ones, and updated the in-app creation feature so you can make your own, moving stickers. Oh, and rebranded the thing to Giphy Stickers, of course.

These GIF/emoji hybrids won't just be available to liven up your group chats or social posts on smartphones. All will also feature in a new channel on Giphy's regular homepage and are intended, as the company puts it, "to help you communicate all your feels, even when you can't put them into words."