Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.

According to Experian, AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, buy, and use the data they need in a cloud-native way to drive and improve their business analytics.

Experian says their data products offer insights, arming them with the needed information to help understand their customers and the markets they operate in.

Experian says the data does not contain Personally Identifiable Information (PII), but still empowers a business to take decisions, based on demographic information and customer characteristics.