The Librairie Mollat in France is attracting quite a lot of attention to their Instagram page after employees started noticing how closely their store's books resembled their customers and themselves.

Their cheeky photos show how book covers fit unusually well into the frames of everyday life, especially when they mirror the people holding them. It's a classic example of clever French wit, and Mollat's 21.2k followers are hooked on it. Mollat was the first independent bookstore in France, opening its doors in 1896 in Bordeaux, a legacy its current employees are only helping to bolster.

Have a peak at some of the funniest - and eeriest - juxtapositions below.

More info: Instagram (h/t)