At the end of October, I was invited back to Konsoll, Norway’s largest game developer’s conference, to speak on the topic of “how to get press coverage at an event.” Whenever we are in, coming out of or entering trade show season (which seems to be all the time), this topic comes up frequently in my work with developers. Questions ranging from “How long before an event should I start press outreach?” to “Does what I wear really matter?” and beyond are commonplace. In my presentation, my goal was to not only answer these questions, but provide developers with a comprehensive guide to event planning that increases their chances of securing interviews at an event, as well as coverage during and after.