We're all suckers for nostalgia. We fantasize of good times past, when life was simpler, people happier and the food was better. In all honesty, we're dreaming of a time that probably never existed, but it doesn't even matter. Our faded memory has turned it into a reality we're desperately trying to get back. This nostalgic love is our achilles heel and it has made advertisers' jobs easier than taking candy from a baby. All they have to do is slap the words "authentic" and "artisanal" onto a product and we. are. sold.