Mark Zuckerberg is often asked, “What would you have done if you hadn’t built Facebook?” In which he always replies he would have tried to build a more connected world. Zuckerberg’s goal is the create a more interconnected world and has no interest in doing anything else. Building a company for the money can only go so far. You’re bound to face obstacles. The only projects that truly go the extra mile are startups imbued with personal passion.