Beauty pageant contestants in Peru used this year’s competition to stand up for women’s rights and speak out against femicide.

Instead of telling judges and viewers their measurements, the contestants broke with tradition to highlight shocking statistics on violence against women.

Miss Peru 2018 winner Romina Lozano said, “I represent the constitutional province of Callaomy and my measurements are: 3,114 women victims of trafficking up until 2014.”

Camila Canicoba, Miss Peru Lima, added, “my measurements are: 2,202 cases of femicide reported in the last nine years in my country.”

“My measurements are: the 65 per cent of university women who are assaulted by their partners,” said Belgica Guerra.