BRIAN KILMEADE (CO-HOST): Are you surprised Nike, as a business, decided to get behind Colin Kaepernick and make him the new face of the “Just Do It” campaign?

MICHELLE MALKIN (CRTV HOST): I am no longer astonished by the tone deafness of so much of corporate America. It looks like Nike wants to follow in the NFL's footsteps and alienate half of its consumer base,especially on a day like today where Fox & Friends, you've been reporting on these most recent shootings involving law enforcement. And there are so many people across this country, guys, who feel very deeply that we should stand for the flag and kneel for our god and the fallen. I’d like to see an athletic branding company put that on a t-shirt and sell it.

DOOCY: Ultimately, you know, we've been featuring some of the images, Michelle, of people lighting their Nikes on fire. But, at the same time, Serena Williams yesterday, who is also part of this campaign, she said she was especially proud to be part of the Nike family today. So it's one of those things where America’s already decided. They've decided the pledge kneeling thing, so I guess they know exactly where they stand regarding Nikes now too, right?

MICHELLE: Yeah, I suppose. And look, I do not doubt the sincerity of the misguided beliefs of the like of Colin Kaepernick and those who support him. But when he says, “Believe in something,” and to “sacrifice everything,” I question what the something is. I question the sacrifice and I question the everything. What has he sacrificed? Apparently he has been now on the payroll of Nike long before this announcement was made over the weekend. For what? Nike used to be a company that celebrated athletic excellence and now they have become a social justice corporation apparently. And when we talk about what exactly it is that he is leading and he believes in, they’re trying to fashion him some sort of civil rights leader on the order of Martin Luther King, or even Malcolm X, or Gandhi? What is it that he believes in? This is a man who put depictions of police officers as pigs on his socks. That's what Nike wants to associate itself with? Good luck with that.