Rolls-Royce might just have taken the trophy for luxe auto interiors with the new bespoke Phantom Series II, dubbed Serenity.

On display at the Geneva auto show from March 5-15, 2015, Serenity, Rolls-Royce claims, is the “new standard in authentic, bespoke luxury motoring.”

The exterior of the car — painted in a one-off, shimmering mother-of-pearl added three-stages and hand-polished for 12 hours — opens to reveal a pale green interior the designers say was inspired by the opulence of royalty.

Serenity’s interior is lined with silk, hand-dyed a colour called “Smoke Green,” hand-spun, hand-woven, then painstakingly hand-embroidered and painted with cherry blossoms that fan out over the interior.

Each panel took up to 600 hours of work, from the dyeing process through to the final stitches.

The seats are upholstered in white leather, while smoked cherrywood, carefully inlaid with mother of pearl blossoms, makes up the panelling, embellished with bamboo accents, with white leather upholstering the front seats, luggage compartment and driver’s compartment.

Finishing touches include the clock, with a mother of pearl face and ruby chips for hour markers, and two matching parasols stored in loops in the lid of the boot.