“They’ve decided to run, at least for the moment, a campaign that is very personal,” Mr. Stevens said, pointing to a recent ad that mentions that Mr. Romney has a Swiss bank account.

Apparently Mitt Romney's top media strategist doesn't know the first rule of presidential politics: you don't talk about your candidate's Swiss bank account unless you absolutely have to.Hey, Stuart—next time, don't forget the one in the Caymans.