ES Lifestyle newsletter The latest lifestyle, fashion and travel trends Enter your email address Continue Please enter an email address Email address is invalid Fill out this field Email address is invalid You already have an account. Please log in Register with your social account or click here to log in I would like to receive trends and interviews from fashion, lifestyle to travel every week, by email Update newsletter preferences

If there was ever a controversial issue in the fashion industry, the use of fur would be it.

So divisive is it, during the most recent AW18 fashion month, not seeing fur protesters demonstrating outside various showspaces was deemed unusual.

At Mary Katrantzou's London Fashion Week show, for instance, one protester managed to crash the catwalk. Indeed, earlier in the year, Kendall Jenner came under fire during Milan Fashion Week Men's for wearing a huge fur coat on the Dsquared2 runway.

The pressure to ditch fur is real; something retailers and designers are unlikely to be able to ignore for much longer.

In view of which, many luxe labels are now embracing a fur-free existence with such brands as Gucci, Michael Kors and Jimmy Choo all announcing last year they were removing fur from their future collections.

In doing so, they joined the ever-growing list of designers who advocate a fur-free future, including Tommy Hilfiger, Clavin Klein, Ralph Lauren, Giorgio Armani and Hugo Boss.

Now Versace is the latest luxury fashion house to announce that they too are ceasing to use fur in their clothes.

Speaking to The Economists's 1834 magazine, creative director of the brand Donatella Versace exclaimed "fur? I am out of that."

Before continuing "I don’t want to kill animals to make fashion. It doesn’t feel right."

Versace SS18 at Milan Fashion Week 43 show all Versace SS18 at Milan Fashion Week 1/43 Versace at MFW Carla Bruni, Claudia Schiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 2/43 Versace at MFW Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 3/43 Versace at MFW Carla Bruni, Claudia Schiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 4/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 5/43 Versace at MFW Gigi Hadid walks the SS18 runway AFP/Getty Images 6/43 Versace at MFW AFP/Getty Images 7/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 8/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 9/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 10/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 11/43 Versace at MFW Doutzen Kroes walks the SS18 runway AFP/Getty Images 12/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 13/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 14/43 Versace at MFW Kaia Gerber walks the SS18 runway AP 15/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 16/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 17/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 18/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 19/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 20/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 21/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 22/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 23/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 24/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 25/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 26/43 Versace at MFW AFP/Getty Images 27/43 Versace at MFW AFP/Getty Images 28/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 29/43 Versace at MFW Models walk the SS18 finale REUTERS 30/43 Versace at MFW A model walks the SS18 runway REUTERS 31/43 Versace at MFW Bella Hadid walks the SS18 runway AP 32/43 Versace at MFW Gigi Hadid walks the SS18 runway AP 33/43 Versace at MFW A model walks the SS18 runway REUTERS 34/43 Versace at MFW A model walks the SS18 runway REUTERS 35/43 Versace at MFW Models walk the SS18 runway AP 36/43 Versace at MFW Models walk the SS18 runway AP 37/43 Versace at MFW Models walk the SS18 runway REUTERS 38/43 Versace at MFW A model walks the SS18 runway AP 39/43 Versace at MFW Carla Bruni, Claudia Shiffer, Naomi Campbell, Cindy Crawford and Helena Christensen AP 40/43 Versace at MFW Claudia Shiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen AP 41/43 Versace at MFW Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 42/43 Versace at MFW Carla Bruni, Claudia Schiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 43/43 Versace at MFW Lewis Hamilton poses with Kris Jenner ahead of the show AP 1/43 Versace at MFW Carla Bruni, Claudia Schiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 2/43 Versace at MFW Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 3/43 Versace at MFW Carla Bruni, Claudia Schiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 4/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 5/43 Versace at MFW Gigi Hadid walks the SS18 runway AFP/Getty Images 6/43 Versace at MFW AFP/Getty Images 7/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 8/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 9/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 10/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 11/43 Versace at MFW Doutzen Kroes walks the SS18 runway AFP/Getty Images 12/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 13/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 14/43 Versace at MFW Kaia Gerber walks the SS18 runway AP 15/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 16/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 17/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 18/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 19/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 20/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 21/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 22/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 23/43 Versace at MFW Models walk the SS18 runway AFP/Getty Images 24/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 25/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 26/43 Versace at MFW AFP/Getty Images 27/43 Versace at MFW AFP/Getty Images 28/43 Versace at MFW A model walks the SS18 runway AFP/Getty Images 29/43 Versace at MFW Models walk the SS18 finale REUTERS 30/43 Versace at MFW A model walks the SS18 runway REUTERS 31/43 Versace at MFW Bella Hadid walks the SS18 runway AP 32/43 Versace at MFW Gigi Hadid walks the SS18 runway AP 33/43 Versace at MFW A model walks the SS18 runway REUTERS 34/43 Versace at MFW A model walks the SS18 runway REUTERS 35/43 Versace at MFW Models walk the SS18 runway AP 36/43 Versace at MFW Models walk the SS18 runway AP 37/43 Versace at MFW Models walk the SS18 runway REUTERS 38/43 Versace at MFW A model walks the SS18 runway AP 39/43 Versace at MFW Carla Bruni, Claudia Shiffer, Naomi Campbell, Cindy Crawford and Helena Christensen AP 40/43 Versace at MFW Claudia Shiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen AP 41/43 Versace at MFW Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 42/43 Versace at MFW Carla Bruni, Claudia Schiffer, Donatella Versace, Naomi Campbell, Cindy Crawford and Helena Christensen REUTERS 43/43 Versace at MFW Lewis Hamilton poses with Kris Jenner ahead of the show AP

Going forward it will be interesting to see how the brand transitions, considering Versace's collections are usually filled with statement fur creations.

During the brands Autumn/Winter 2017 show, for instance, multiple garments made up of one hundred per cent mink, fox and racoon fur took to the catwalk, including an eye-catching orange coat.

Now, if you search for a 'fur coat' on Versace's website, up comes a page declaring 'no results found'. Now that is a result for anti-fur campaigners!

With other brands such as Furla also pledging to stop using fur, it seems clear the fashion industry is starting to embrace a more ethical and sustainable existence.