Note: We are now focusing on the Basic Attention Token (BAT), and the ecosystem that it will enable, offering users and publishers a better way to fund the Web. With BAT (along with staking users with a share of tokens), Brave will work to offer privately-matched, anonymously-verified ads as an option to our users.

Brave is working with verified publishers (tens of thousands of whom have already joined via publishers.basicattentiontoken.org/) to help generate greater revenue per user than they receive from today’s broken ad-tech ecosystem.

The following content describes a 2016 proposal for a private and anonymous third-party ad-replacement system. We are pleased that it generated an informed and vital debate regarding the problem of uncontrolled trackers and ad exchanges, which in the worst cases spread malware through unaware publishers.