CNET

Google is holding an invitation-only event next week in San Francisco, where it says it will show off the "next dimension" of its Maps product.

Vice President of Google Maps and Google Earth Brian McClendon will be on hand to demo what the company says is a "behind-the-scenes look" at Google Maps, as well as a demo of some new technology and a "sneak peek" at upcoming features.

The event comes a week ahead of when Apple is expected to replace Google as the mapping provider in iOS at its annual developers conference, which starts June 11. That's already happened on iPhoto for iOS, and that appears to be a wider decision in iOS 6, according to screenshots that leaked out earlier this week. It also comes several weeks ahead of Google's annual I/O conference, which is developer-focused, but also typically brings updates to the company's consumer services too.

The briefing kicks off at 9:30 a.m. Pacific on June 6, and CNET will be there to bring you the news. Here's the full text from the invitation for you to chew on in the meantime:

At this invitation-only press gathering, Brian McClendon, VP of Google Maps and Google Earth, will give you a behind-the-scenes look at Google Maps and share our vision. We'll also demo some of the newest technology and provide a sneak peek at upcoming features that will help people get where they want to go -- both physically and virtually. We hope to see you there.