Most importantly, Bixby is better at understanding natural language expressions. You can say "what's the forecast like today?" or "show me the weather" and expect the right answer. It can also read out the latest text messages in Samsung's official app, so you can catch up on conversations while your hands are tied. Bixby is better at contextual awareness inside third-party apps (you can use Bixby to change your destination in Google Maps), and it should be quicker to respond to your orders.

There's no mention of when Bixby will be available in other English-speaking countries (though English does work in South Korea), let alone other languages. Reportedly, just adding this second language was enough of a challenge. Still, this makes Bixby's voice assistant much more accessible. It could also be crucial to Samsung's plans beyond phones. If you believe the rumors, Samsung is working on a Bixby-enabled speaker and otherwise spreading its voice companion to all kinds of devices. It can't realistically do that until Bixby is broadly available. The US release doesn't achieve that goal by itself, but it's an important first step.