Newest Trope

A "news" site, but it's cool and appeals to the youth — which means to say that it doesn't do much news at all.

This is a specific type of Fictional Counterpart that arose in The New '10s, riffing most prominently on Buzzfeed and other journalism enterprises that are mostly online such as Vice, Vox, and those under the G/O Media umbrella (A/V Club, io9, etc). Specifically, it parodies or satirizes such online publications by portraying them as hip and trendy, but also shallow. The staff of such sites will be populated by clueless young