First of all, you cannot change the core business practice of a company using shareholder advocacy. Bevis Longstreth, a former Securities and Exchange Commission commissioner, has said “there are some SEG (social, environmental and governance) issues where shareholder engagement has been tried and been successful. However, the closer one comes to trying to affect core business issues… the less successful engagement becomes. In fact, it’s a bust. Thus, for example, trying to convince Phillip Morris to give up making cigarettes or Johnny Walker to abandon its distilleries will most certainly be a fool’s errand.”