On March 16, 1966, Vans opened its doors as the Van Doren Rubber Company in sunny Anaheim, California. And what started as a sneaker for the casual lifestyle of surfer dudes quickly became a staple of street culture and a globally recognized brand. Exactly 50 years later, the brand is known as much for its affordable, classic staples as it is for its open-arms approach to collaborations. It's got collaborations with Supreme, Star Wars, the ASPCA (no, really), and now a fresh joint effort with global fashion retailer Opening Ceremony.





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We're bringing you an exclusive first look at one of the five new styles offered in the new collection, an all-pink take on the brand's Old Skool silhouette. As any style-aware guy knows, these days pink is hardly taboo in a man's wardrobe (though we admit, when it comes to sneakers, an all-pink style still makes a bold statement). In an era when all-white kicks—even Damn Daniel's beloved all-white Vans—have hit peak popularity, some bubble-gum vibes are a welcome addition to your warm-weather off-duty look. Hell, thanks to their leather upper and minimal color palette, you might even want to consider breaking these out with your springtime blue suit and a patterned shirt come Easter Sunday. But, to keep things committed to Vans' casual-leaning roots, you have our permission to skip the tie.

$90, available March 17 at openingceremony.com.