Amazon Canada found itself in the eye of a storm after it put up doormats featuring the Indian flag for sale.

The move has outraged many, who have left angry comments on the doormat ad’s page, with some calling it an “insult” to the Tricolour.

Besides, a petition on Change.org has called for the product to be removed from the website for “insulting the sentiments of over 1 billion Indians across the world”.