San Miguel 125th Anniversary Chalice Glass

The Marketing Store agency based in Central London invited me a illustrate a limited edition, illustrated Chalice glass for San Miguel beer brand, to celebrate 125 years of the brand and draw attention to it’s rich and well-travelled past. The Chalice will be available for consumers in bars all over London. Consumers spotted drinking from the Chalice will have the chance to win a selection of experience-based prizes to create additional interest around the promotion. The launch of the Chalice will be supported with a digital media campaign with the Chalice as the hero. This will also act in informing consumers about Prize promotion.

The brief was to produce a beautiful, illustrative, part chronologic, part geographic timeline taking consumers on a visual journey around their Chalice Highlighting key dates, places, events, quotes, inspirations and influences absorbed by San Miguel along its 125-year journey to present day.

The design has to be vibrant and bold bringing the story to life in flashes of colour evoking the adventurous spirit of the brand. Yet containing clusters of detail that could well be overlooked in a dimly lit busy bar at first glance. Allowing consumers to discover fragments of San Miguel’s influences for themselves at their own leisure. Areas of the design should reflect there geographic and or periodic roots (China, South Pacific 1950s) but still feel overtly Spanish, in line with the brand’s heritage.