In my budget, spending over $30 on lipgloss is kind of ridiculous but I thought hey, everyone's talking about it I'll try it. I am so dissatisfied with my purchase. I didn't realize this was something I was going to have to take off Midway through the day and reapply. I got through the rubbing alcohol taste and the burn and I still had faith that this product was going to be up to the hype. After wearing it (three layers applied 5 seconds apart like on the directions) I liked it for the power but after that it started to fade away and after four or five hours I was left with just residue. My first instinct was to put it on again over it but that just made it worse. So I'm day-to-day I put on one layer and just kept applying as the day went on every few hours. Same thing happened but worse. basically if I don't remove it after 4 hours with makeup remover wipes and reapply it I can't wear it. This is seriously the biggest rip-off I've ever been a part of. Whoever is reading this, I really hope you don't sell it to your friends.