The hijab is worn in Islam in order to keep men from being tempted, by covering up the supposed source of what tempts them. So by running this ad, GapKids in France is sexualizing not just the girl who is featured in the ad, but all the little prepubescent girls in France and elsewhere. It’s sick. And no one dares offend Muslims by speaking out against it. Instead, the Western mainstream media vilifies and excoriates foes of jihad terror, while welcoming the proponents of sharia in the name of diversity. Sick indeed. GapKids thinks it’s being cool and edgy and multicultural. In reality, it’s endangering girls. Where are the feminists?

Must-haves for back-to-school: so-soft Superdenim, a print bomber that matches your personality, and a best friend who's always got your back. Shop the looks: https://t.co/LSKpuV9odu. #GapToSchool pic.twitter.com/RVplEWcGWs — GapKids (@GapKids) July 31, 2018

“Ad of clothing brand featuring little girl in Islamic veil shocks France,” by Abdelhamid Kaddour, Voice of Europe, August 11, 2018 (thanks to Inexion):

The latest Gap ad campaign, “Back to school” features a little girl in a hijab, CNEWS France reports. On 24 July, Gap Kids launched the “Back to school” ad campaign and on 31 July, the brand tweeted an ad which features a little girl in an Islamic veil. This latest ad campaign wasn’t well received in France, a boycott was even launched. “I’ll never accept to see little girls in veils. I will never go to Gap”, tweeted Anne-Christine Lang, deputy of Onward. A petition against the ad called “The veil is not child’s play” was also started on Change.org “We are asking GAP in Europe to disassociate itself from the GapKids campaign, #GapToSchool, who dares to place a girl with a hijab in the middle of children from different cultures, as if the veil were a colourful dimension that adds to social diversity. The veil is not a fairy tale! Like boys, all little girls need air and innocence, regardless of ethnic and identity issues!…

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