PIVX is at a crossroads... where will the brand go? How do we know which marketing tactics are working?

The answer: balanced research, open discussion, testing, transparency, and execution

This article expands on the Market Research & Content Amplification proposal currently open to voting. If you own a PIVX masternode, please vote yes to enact market research and content amplification. To vote YES:

mnbudget vote-many e2c2b9335e35f36ea480813be4a9584568aacff92a5e808436c9f425c6a71457

Defining the Marketing Core

Marketing is a broad concept that encompasses many tactics, ranging from mass advertising to on-page search engine optimization. However, successful businesses hone in on those core tactics that are best suited to their audience, offering, and resources.

Marketing strategy and tactics for a coffee shop vary greatly from those of a cryptocurrency, but the fundamentals are the same. Assuming that the business has a quality product or service and is ready to receive clients, the following steps are needed to bring the brand to market:

Create a well crafted message that speaks to the desired audience and inspires them to take the desired action. Get that message in front of as many people in your desired audience as possible. Work the frequency of your message so that it sticks. Analyze performance and adjust messaging, targeting, and distribution accordingly. Repeat the process!

With that in mind, I suggest that PIVX maintain the following core marketing strategies at all times, but with varying tactics based on budget and desired outcomes:

Business Development

Content Marketing

Website Design & User Experience

Search Engine Marketing

Social Media Marketing

Public Relations

Advertising

It's time to leverage market research and content amplification to maximize marketing ROI.

Market Research: Gather, Analyze, Test, Repeat

Marketing is expensive and proving ROI can be a nightmare... the promise of analytics and automation traps unsuspecting marketers in a state of analysis paralysis. In the battle to prove ROI and attribute results to specific tactics, marketers and their businesses lose site of the real prize: achieving business goals.

The counter to this analysis paralysis is not to avoid data. Instead, step back, look at macro level business goals, and think through the core metrics that define success. In the case of a cryptocurrency, this might be the position on CoinMarketCap. As we dig deeper, the key indicators of performance may be search engine positions and domain authority. As business goals change and evolve, so too should these core measures of success.

Enter, market research.

If my proposal is passed, PIVX will have a researcher at its fingertips ready to analyze competitors, marketplaces, content performance, website performance, search engine performance, etc. My speed in turning around data and insights is my strong suit. My goal is always to enlighten, provide actionable advice, and move quickly to capture opportunities. This will allow the PIVX team to quickly test and adjust their marketing tactics.

Content Amplification: Rise Above the Noise

Content is critical to success, but is a budget hog! Content creation takes significant resources and is an area that should not be taken lightly. It can make or break a brand.

Content is King. But Amplification is Queen.

Content feeds the marketing machine, so skimping on quality means skimping on results as well. BUT, creating content without properly amplifying it is an absolute ROI killer.

PIVX is currently creating various content types, from video to forum posts, that could be amplified far more. The Market Research & Content Amplification proposal would allow me to leverage existing content to build impressions across social media channels and ultimately drive traffic to the primary PIVX.org domain. Additionally, PIVX is in need of regular blog posts and forum activity on the primary domain, so per this proposal, I would be able to write and source other writers to create compelling blog posts that work to improve our position in search engine results.

Market research is the yin to content amplification's yang.

In conclusion, the Market Research & Content Amplification proposal is meant to uplift and work with any of the marketing initiatives PIVX chooses to employ. If this proposal is passed, I look forward to providing transparency and facilitating conversations that advance the PIVX brand and position.

Thank you in advance for your consideration!

Kristen Colwell







