Moo-ve emotional support dogs! Jason Worsheski is cashing in on what he calls a new trend among millennials. Cow Cuddling, it is the latest therapeutic moo-vement.

Worsheski says that the practice is very common in the Netherlands, but is just coming over to the U.S. He says he got the idea for the cow cuddling resort when he met an international student at a bar near the campus of Illinois State University.

His farm in Towanda, Illinois provides sessions that start at $30 dollars for an hour for two people. Worsheski claims customers come from as far as Chicago, Indianapolis, and St. Louis to cuddle with his cows, and stay at his bed and breakfast.

According to Worsheski, “The animals are loved and well taken care of and they have a constant flow of new cows to offer patrons.” he did go on to say, “We are still a working farm after all”, with a smile.

We spoke with Michelle Garinz, a student at near by I.S.U. she says, “That the cows are so nice to be around, I think the service is great. I was unable to bring my cat to school as they won’t let me have her in the dorms. The university offers sessions where we can pet dogs. I’m just not a dog person, I started coming here because I thought it was unique. I love it, it’s different, and all my friends at home in Chicago are jealous I’m so close to this great spa.”

The farm provides about seven therapy sessions a day. Worsheski says they are booked through Christmas. The amount of people who are wanting to cuddle with the cows is over whelming. He is hoping to hire another person, and add horse and goat sessions as well to grow his booming business.