If you're watching it, it's for you.



"Your halo is a little two steps to the right."



Is it really surprising to anyone that a 47 year old woman can have a great voice? (Opera, Aretha Franklin, etc?) Is it surprising to anyone that an overweight or homely woman can have a great voice? (Madonna, Coldplay, etc? (Zing!))

3. Could it possibly be surprising to Simon Cowell? After seven years of Britain's Got 10p Text Messaging, he was suddenly caught off guard?



"I said, 'my darling, you look wonderful to-night.'"



And look, he wore a tie!















I can assume everyone has seen the clip of Susan Boyle singing I Dream A Dream onEveryone loves an underdog. Everyone loves a high horse, too: "take that, you prejudicial prigs, who expect a good voice to only come out of slinky blondes with belly rings."Myself, I don't expect itout of slinky blondes, though I'll admit Iit better. But despite my fascination with slinky blondes, I have never bothered to find one that sang on Youtube.I did, however, against all better judgment, go look for this clip. And there's the rub.Let's step back and ask some questions:No. Which brings me to the 3rd question:That I smell a rat is besides the point. My first instinct is that Simon had already heard her sing, or maybe even specifically recruited her to come for an audition because of her 1999 single Cry Me A River This doesn't take away from her ability-- she can sing a tune, that's for damn sure.But what's relevant point here is what is being done. Regardless of whether Simon knew about her beforehand, her performance has now been packaged and marketed in a different way, specifically for you, based on what they know you like. This further reinforces those preferences on your part. In other words, they are giving you what you want, andto want the next thing.Watch the clip, the editing, thethey are writing: how they contrast from shots of cynical audience members, then cut back and forth to the hosts and audience as they look on in amazement. That's all done after the fact.the performance. The live studio audience is legitimately impressed as it happens; but the Youtube viewers areto be impressed by the slick Hollywood movie they are watching. If you had stumbled upon a clip of her singing into a webcam in her kitchen, you might say, "wow, whaddya know" and then gone back to porn or stock quotes. But when you are told "go see this (highly produced) clip" then you believe they hype. It's putting a $100 price tag on a bottle of wine, and therefore liking it more.isn't trying to eventually find the next winner so they can give them a record deal; it's trying to get viewers, ad revenue, and text messages. You don't do that with another slinky blonde-- to sell records yes; but to get TV viewers no-- you do it with someone who is going to appeal to the show's demographic.What you want is a shot of Simon-- the eye candy for the target demographic-- looking dreamy eyed.It's not a talent show, it's a docudrama.Let's peek at the meta-script's next act. Boyle's awesome, but where's the drama? Who is going to be her nemesis on the show? You might first consider a slinky blonde-- but that wouldn't work because it's not polarizing, there's no tug of war. You want someone who pulls at the same viewer who likes Boyle, but in a different way, to create inner tension.In other words, you want a cute kid.A 20 year old wants to love someone who ultimately wins and hate someone who eventually loses. A 40 year old wants to love two people, and be sad when it ends for one of them.Part of this, as one clever reader emailed me, is that Boyle's story fits the theme of my favorite generation: even at 47, you could still possibly have your life activated and assume your rightful place in your movie. Not through hard work or perseverance, of course, but simply by being discovered."But hold on-- she did work hard to be able to sing that well!"Sure-- but notice that's not part ofstory that they are telling you. They deliberately emphasize her backwards, never been kissed, works in a diner persona. "Oh, I've just sung in my church choir." Really? Is that all?She can be the undiscovered, "?" neglected talent; the kid can be the budding prodigy, "Undiscovered is the new porn.To repeat: none of this detracts from Boyle's excellent voice, or her chance to make from this what she can. But do not think the gods smiled on Susan Boyle and, lo, she has been discovered.Susan Boyle, plant or not, is a character in a well scripted movie, with the only theme that will get people to sit in front of the telly nowadays:Everything you see from now on will have been carefully scripted and choreographed.Everything, that is, except the unfortunate crash that always seems to come at the end of these dramas. When everyone has to go back to real life.And by everyone, I mean you.