Plant-based 'Impossible Burger' makes debut at B Spot Burgers in Royal Oak

It looks like a burger. It’s supposed to taste like a burger. And if you prefer burgers with some red juice oozing out, it has that, too.

Starting today, Impossible Burger makes its Midwest debut on the menu at B Spot Burgers in Royal Oak.

The plant-based burger will be available beginning at 11:30 a.m.

B Spot will be serving the Impossible Burger “Thin Lizzy” style, with griddled onions, mayo, dill pickles and cheddar cheese, according to a news release.

The burger is $9.99. You can also use the Impossible Burger to any build-your-own burger or add it to any salad. Impossible Foods says the burger has all-natural ingredients such as wheat, coconut oil and potatoes.

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What makes it come to life like a traditional burger is an ingredient called heme, according to impossiblefoods.com. Heme, they say, is a molecule found in plants and animals. It’s the heme that gives the burger its meat aroma, sizzle, bleed and taste.

Michael Symon, owner of B Spot, co-host of ABC’s The Chew and Food Network celebrity chef, will be in town for today’s debut.

He’ll do a Facebook live demonstration at noon today on how to cook the plant-based burger. B Spot Burgers is located at 310 S. Main Street in Royal Oak.

Impossible Foods is hosting a Burgers, Beer and Bowling party. Free samples of the burger will be handed out from 5 p.m.-7 p.m. at The Garden Bowl at The Majestic in Midtown Detroit.

