To truly capture emotion in a design, the best tool is the human hand. Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker. There’s a reason. You can’t touch a CAD model. You can’t see how daylight casts shadows over vector-based graphics. Despite all its technology, driving is a very human act. That’s why the emotional connection you experience with a Mazda begins with human hands.