Kendra Meinert

USA TODAY NETWORK-Wisconsin

Bottoms up, Packers fans.

A new series of 3D animated cups featuring the Green Bay Packers 2014 season schedule and six different Green Bay Packers players will begin hitting Kwik Trip stores statewide next month. The idea is to — you guessed it — collect all seven.

The cups promotion begins Aug. 2 when the Season Kick-off Cup with the schedule on it goes on sale. Cost for each cup in the series is $2.99 with a 32-ounce self-pour beverage.

As part of the kickoff, everyone attending the sold-out Packers Family Night at Lambeau Field on Aug. 2 will receive a free 10- by 8-inch 3D animated poster that shows all six players who will be featured on the cups. The poster will not be sold in stores.

A new individual player cup will be issued every other week beginning with wide receiver Jordy Nelson on Sept. 4 to coincide with the Packers-Seattle Seahawks season opener that night. The other five players to be featured are linebacker Clay Matthews, quarterback Aaron Rodgers, wide receiver Randall Cobb, running back Eddie Lacy and cornerback Tramon Williams.

The cups were created by Oshkosh-based Dynamic Drinkware in partnership with the Packers. The company produces patented 3D molded cups for professional and amateur sports teams, along with other major brands throughout the United States and abroad.

— kmeinert@pressgazettemedia.com and follow her on Twitter @KendraMeinert.