

2.

SCOPE

The scope of the project can be defined by answering the following

questions:

(a) Who are our customers?

(b) What are their needs?

(c) How does GCOX address those needs?

Our primary customers are intended to be celebrities. GCOX provides

solutions for each celebrity from every stage in the celebrity life cycle. A

celebrity life cycle begins from the introduction stage, followed by the

stages of growth, maturity, and decline, before reaching the final decision

point. Regardless of the stage a celebrity is in, GCOX has the solution to

meet his or her needs.

For example, celebrities in the Introduction and Growth stages could

leverage on the GCOX platform to promote, enhance, and expand their

popularity. GCOX will address celebrities’ needs through its ICO platforms

for fundraising, as well as their access campaign platforms to promote their

outreach and brand to fans as well as the masses.

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