This design project was for a practice brief titled: 'Escape'. The client requested a poster design with an original illustrated logo, and another 4 illustrations which would represent: music, camping, food and culture. The design would be for an outdoors festival in the summer and would be used in the hopes to attract young professionals and families. The client wanted the illustrations to reflect adventure and the great outdoors.





2 Moodboards were created to evoke the feeling of adventure and also to research the most recent festival branding. Utilising these allowed me to begin thinking about ideas for illustrations, colour scheme and general theme.





As the design was supposed to reflect a modern and summer 'vibe' I used bold colours, which allowed things to also stand out.



