PLDT senior vice president Oscar Reyes Jr. announces the telco's "Free YouTube Everyday" promo at the Manila Marriott Hotel in Pasay City. Jessica Fenol, ABS-CBN News

MANILA - PLDT on Tuesday announced that its prepaid cellphone subscribers will be able to access YouTube and watch up to 1 hour's worth of video for free everyday by registering in select promos.

The telco said it has partnered with Google’s video-sharing platform to offer the “Free YouTube Everyday” promo to all Smart, Sun and TNT prepaid subscribers.

PLDT senior vice president and head of consumer business market development Oscar Reyes Jr. said many Filipinos avoid watching videos because they are worried that this will use up all their data allocation.

Reyes said they hope that through this promo, more prepaid subscribers will patronize the video-sharing service.

"This service is something every Filipino should have access to," Reyes said.

“We want to open the floodgate and allow more customers to embrace and enjoy YouTube experience without the fear of using up their data,” said Eric Alberto chief revenue officer of PLDT and Smart.

Google country head Ken Lingan said access to content can open up more opportunities for Filipinos.

"One example of access to information that could level up people’s lives is YouTube. That’s why today, any initiative that we believe would enable more access to a wide array of library of videos for our kababayans is really something that we welcome," Lingan said.

The Google official added that at least 3 Filipino YouTube channels pass the 100,000 subscribers mark every week. Currently, 15 Filipino creators reached the 1 million mark, he said.

PLDT chairman Manny Pangilinan, Google Philippines executives, YouTube Southeast Asia officials and top Filipino content creators graced the launch held late Tuesday.

Reyes said the promo will soon be available for postpaid subscribers.