The world’s first plastic-free Trust Mark to help shoppers know which products are made from eco-friendly packaging will be appearing in supermarkets from this month.

Iceland, will become the first retailer to adopt the mark which was developed by environmental campaigners A Plastic Planet who are also calling for a plastic-free aisle in every supermarket.

Many products including tinned beans, chewing gum, wet wipes, glass jars, and teabags contain hidden plastic which makes them difficult to recycle.

Iceland will begin to adopt the Trust Mark on own-label products this month as part of its commitment to eliminate single-use plastic packaging of all its own products by 2023.