Police in America have arrested a 21-year-old suspect, accused of shooting and killing another man after responding to an advertisement placed online to sell a PlayStation 4.

Ronnie Collins has been jailed on suspicion of murder and attempted robbery according to The San Francisco Chronicle, after allegedly shooting and killing 22-year-old Ikenna Uwakah.

Uwakah was shot multiple times at 3.30pm local time at the corner of Mendell Street and Galvez Avenue in Daly City, the location where he had agreed to sell the new console.

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Local television station KTVU TV reported that Uwakah advertised the device for sale on photo-sharing site Instagram for "some $600".

Police report that Uwakah drove to the location with his girlfriend, but was shot while sitting in the passenger seat of his car. The gunman fled the scene and Uwakah’s girlfriend drove to San Francisco General Hospital, where Uwakah later died.

It was initially reported that Collins had taken the PlayStation 4 after killing Uwakah. This information has not yet been clarified by San Francisco police, although the charge for attempted robbery remains.

Sony’s PS4 was launched last month in the US and two weeks later in the UK, with a lot of demand for the device. More than 2.1 million consoles have been sold worldwide since its launch.

Uwakah's sister, Uzoma Uwakah, told the San Francisco Chronicle that her brother had previously sold items online before. "He had a lot of friends, and a lot of people liked him," said Uzoma Uwakah. "He was a normal kid, just trying to find his way in this world."