Our lives are ruled by ratings. We 21st century humans seem to spend an inordinate amount of our time attaching star ratings to stuff for the benefit of complete strangers. We rate comments, we rate photographs, we rate articles, we rate products and we rate places.

Such is the modern obsession with ratings that it impacts our experience of a thing or a place, either because we are influenced by others views or because we’re so keen to share our own (obviously crucial) opinion that we totally fail to actually live it. And (Mea Culpa) I’m as guilty as the next person – worse – I’m a Google Local Reviewer! Level 5! Anyway, all of this was clearly at the forefront of the minds of the Vienna Tourist Board who commissioned Wien Nord Werbeagentur agency to create an advertising campaign that highlighted firstly, just how plain silly many of these reviews are and secondly why you should probably try and, you know, live in the moment, rather than stressing about the wording of your Trip Advisor review.

You can see Vienna’s campaign here – it made me laugh and inspired me to create my own.

I trawled the web for some of the best known places here in South Coast NSW and collated a list of the silliest online reviews. These are all completely legitimate – you can check them out yourself if you’re so inclined. So without further adieu, here is South Coast NSW – unrated. Who decides what you like?

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