Oh, hi there. Welcome.

We’re going to guess that you came here looking for information on the Super Bowl, the very important football game on Sunday. But did you type “Super Bowl?” Are you sure? Look again.

Every year about this time, internet searches for “Super Bowl” go way up. But so do searches for “Superb Owl,” as fast-typing fans put the space in the wrong place.

It has been noticed. This year, a search for “Super Bowl” on Google gets you the teams, time and location of the game. A search for “Superb Owl” gets you the same, plus a little cartoon of an owl.

Reddit has a whole thread devoted to the superb owl, with pictures, videos and cartoons.

Stephen Colbert made a joke of it a few years back, saying he would call the big game the Superb Owl to avoid angry letters from N.F.L. lawyers zealously guarding trademarks.