The European subsidiary of Japan-based cryptocurrency exchange BitFlyer announced a new service Buy/Sell. The platform will offer simplified trading in Bitcoin.

The “Buy / Sell” service allows users to “buy and sell directly with bitFlyer up to 20 BTC per transaction. After signing up, the user has to provide bitFlyer with some personal information (such as name, date of birth, nationality, place of birth, address, mobile phone number, and identity document number). This is a necessary step before trading. This is because bitFlyer can go through its Know Your Customer (KYC) process.

The new platform is for both beginners and experienced traders. It aims to enable trading novices, people who want to go in crypto but do not have “the technical knowledge”, to enter the space of crypto trading and buy bitcoin for euros. Andy Bryant, co-lead and COO of the company, says that Buy/Sell is “a virtual currency exchange for everyone – with simple two-click buy and sell capability.

The exchange is ranked 63rd by trading volume.