Redbox might try its hand at online video streaming again, according to a report from Variety. "Sources familiar with the company’s plans" told the entertainment news site that Redbox is getting ready to launch a new video streaming service called Redbox Digital. One source claims that a beta testing may begin soon.

Details of the Redbox Digital are still nebulous, and the company isn't giving up any more information. A Redbox representative told Variety, “Redbox continually looks for ways to enhance our customer experience. For tens of millions of consumers, Redbox is their source for new release rentals without a subscription. As such, we regularly conduct tests of potential new offerings, that may or may not be brought to market, as part of our ongoing commitment to provide additional value.”

A few design concepts of the service have leaked, showing that Redbox Digital could offer online video rental and purchase options that would be integrated with Redbox's current video offerings. The store would be accessed through Redbox's website through the "Digital" tab, and users could earn "Play Pass" points on each rental or purchase through the company's existing loyalty program. Pricing information isn't certain, but the design renders show different prices for standard-definition video rentals and purchases compared to HD content. Reports also suggest that this service would be integrated into Redbox's mobile apps and compatible streaming devices such as Rokus and Chromecasts, which would make it easier to watch Redbox content from all kinds of devices.

This is not the first time that Redbox has tried to move its business from that bright red kiosk outside your local drugstore or supermarket to your computer screen. Redbox Instant was a joint project with Verizon that offered unlimited video streaming with the option to add on DVD rentals for an extra fee. Lack of interest and criminal activity led the two companies to kill the service after just only 18 months.

It's going to be tough for Redbox to break into the competitive video streaming market considering the popularity of existing services like Netflix and Amazon Video, as well as how Apple's and Google's video services integrate directly with their products. Redbox is certainly suffering from the shift in consumer habits favoring online video streaming, which have made DVD rentals a tough business. In Q4 2015, Redbox's revenue dropped 17 percent to $407 million and rumors are cropping up that its parent company, Outerwall, could try to sell the company. If Redbox Digital comes to fruition, the company will have to give its current customers an incentive, possibly savings-based, to use its online video service in order for it to gain any traction.