Dear tobacco companies,

You just don't know when to quit, do you? Remember how cool you were in the first half of the 20th century? How just about everyone was into you? Well, that was more than 60 years ago.

I'm writing to tell you that it's time to give up. You're not cool, or popular, or even stylish any more. You're dull, ugly and passe and, quite frankly, nobody likes you, not even your own customers.

You must be feeling a bit worse for wear. You've had a few hard decades since your heyday. First we took away your television, billboard and magazine advertisements. Then we stopped you from marketing your deadly wares to children.