Web sites and applications shouldn’t have to rely on problematic identification methods such as usernames and passwords.

This is a human problem.

This is a customer support problem.

This is an industry problem.

Using 1Block for authentication purposes has many benefits.

supported by nearly all smart phones and browsers

simple registration and login process for end user

eliminates keyboard interaction

reduces phishing/malware risks

reduces need for 2nd factor auth

no need to remember, create or change passwords

services know only site-specific public addresses

no personal or sensitive information supplied with a login

each login is unique, no useful information to sniff

Classical password authentication is an insecure process that could be solved with public key cryptography. The problem, however, is that it theoretically offloads a lot of complexity and responsibility on the user. Managing private keys securely is complex. However this complexity is already being addressed in the Blockchain ecosystem. 1Block leverages these efforts and makes authentication a much simpler and safer process for the end user.