When Wyatt Ingraham Koch was younger, his father, Bill Koch, gave him a piece of advice. “You can do whatever you want to in life, but just make sure you do it well and you do it with passion,” the billionaire said to his nascent billionaire son, and thus a dress-shirt empire was born. Now, mere hours after House Republicans passed the Tax Cuts and Jobs Act—Paul Ryan’s tax “reform” bill, which overwhelmingly benefits corporations and the mega-wealthy—a video advertising Wyatt’s budding business has begun to make its way around the Internet.

“Congratulations to this Koch heir, who is going to become like $75 billion richer in the next few days,” writer David Roth tweeted, along with a link to the video in question. “He’s going to use it to make very innovative ugly shirts.” What sort of ugly shirts, you ask? Much like the offspring of another mogul, the 31-year-old Koch heir runs an eponymous Palm Beach-based clothing brand called Wyatt Ingraham, which sells button-up shirts in patterns you may find on a Goldman Sachs middle manager at a Southampton Fourth of July party when he wants to “let loose.”

The regrettable video features Wyatt driving around Palm Beach in a Humvee and partying on a yacht, while he explains in a voiceover what the phrase “be bold” means to him. “Be bold means to me: be authentic, be real, be yourself, be confident,” he says, wearing a shirt patterned with dollar bills and literal money bags. The shirt, which is called the “Wall Street,” retails for $119 on Wyatt Ingraham’s Web site, though it’s currently on sale for $79. Also on the site: sartorial must-haves such as a migraine-inducing orange shirt covered in Italian desserts (“Cannoli for Everyone”) and a little black-and-white number dotted with eight balls (“Behind the Eight Ball”)—both on sale. Perhaps middle and lower-class Americans, whom the G.O.P. tax plan will do very little to help, can explore these and other discount options on Koch’s Web site.

Though Wyatt’s doughy visage is the clear selling point, the video was undoubtedly helped along by the recent Page Six article outlining his petty fight with his ex-fiancée over her $180,000 engagement ring, not to mention the fact that his dad, who hosted fundraisers for Donald Trump’s 2016 campaign, worked to sell Republicans’ tax-reform legislation to wealthy donors. Whatever the reason, Wyatt’s line is poised to take off—perhaps his fellow Mar-a-Lago members will be tempted to make a purchase.