A New York Giants player holds the Vince Lombardi Trophy after his team's win over the New England Patriots in Super Bowl XLII game in Glendale, Arizona February 3, 2008. REUTERS/Shaun Best

NEW YORK (Reuters) - NBC Universal, a unit of General Electric Co, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.

The $3 million mark has never been the starting price for a commercial at the Super Bowl, though individual slots have sold for that much before, the report said.

Prices to buy a 30-second spot for the 2008 Super Bowl averaged $2.7 million, it was reported earlier.

NBC Universal representatives could not be reached immediately for comment.