The Coffee Board of India has activated a blockchain-based marketplace app, in a bid to provide better returns to coffee growers by removing middlemen.



The Indian Coffee Board hopes the initiative will help build the brand of Indian Coffee as a luxury, premium beverage, and eliminate the need for intermediaries in the supply chain vertical.



With this, the Coffee Board of India has taken the third spot in launching a blockchain coffee trading app, after France and Ethiopia.



The app, launched by commerce minister Suresh Prabhu last September, was activated on Thursday after months of testing with farmers and traders.



Blockchain based market place app while bringing transparency in the trade of Indian coffee, maintain the traceability of Indian coffee from bean to cup so as the consumer tastes real Indian coffee and the grower is paid fairly for his coffee produced.