Customer Identity and Access Management Expectations

Online services we use in our personal lives are influencing our expectations of the tools we want to use in our professional lives. For example, when you log into your personal Google Account, you get access to all of Google’s applications. The user interface is, for the most part, clear and intuitive and the product suite from Google is easy to understand and access. Other consumer-oriented services such as Spotify, Apple, Facebook and LinkedIn are also all creating certain expectations in regard to how any online application should look and perform.

Businesses have to adapt to meet these changing customer expectations as well. If your business has any type of customer account to which a customer has to register, you need to be thinking about what your customer is expecting to use and this sits at the heart of your Identity and Access Management strategy.