

To celebrate the global launch of Gemfields’ Mozambican rubies, the company has launched a new short film starring brand ambassador Mila Kunis and directed by renowned art photographer Jeff Burton.

Taking the Gemfields brand in a new direction, the film explores the mystery and allure of rubies, one of the most precious and revered gemstones in the world.

Playing with light refractions, shimmering jewellery, and a distant glimpse of the ocean, the film features Mila Kunis wearing bespoke pieces of jewellery set with Mozambican rubies, created by five global designers: Fabergé, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan, Jaipur.

Celebrated as the ‘king of gemstones’, rubies have an almost other-worldly quality which is reflected in Burton’s film interpretation. Carefully combining intricate details from inside the gemstones with close-up shots of Mila, Burton creates an abstract piece that celebrates not just the beauty of rubies, but also the beauty they project

through light.

Mila Kunis, Gemfields’ global brand ambassador, said: “Working on this film with Gemfields and Jeff Burton was an amazing experience. I was given the opportunity to try and capture the allure and passion that rubies evoke in an

unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.”

A regular contributor to French Vogue, Vanity Fair and The New York Times, Jeff Burton has collaborated with Tom Ford, Yves Saint Laurent and Celine on advertising campaigns and film projects and his photography has been exhibited at numerous national and international museums around the world.

The ruby is one of the most historically significant coloured gemstones and has accumulated a host of legends over the centuries. A symbol of passion, wealth and success, the ruby was a favoured gemstone of royalty and aristocracy and regarded by many as endowed with extraordinary powers.

The Gemfields Montepuez ruby mine in Mozambique is now thought to be one of the largest and most important sources of responsibly sourced rubies in the world today.

An exceptionally rare pair of matching rubies, with a combined weight of 45 carats, was discovered at the mine earlier this year and successfully sold at auction last month.

To watch the Gemfields ruby film in full visit www.gemfields.co.uk/rubies.

Film Credits

Starring: Mila Kunis

Director: Jeff Burton

Creative Director: Jonny Lu

Music: ‘Cascade’ by William Basinski

Music Direction: Steve Mackey Studio

Executive Producer: Sylvia Farago LTD

Production: Connect the Dots

Director of Photography: Robert Hamada

1st AC: Thomas Nakasone

Gaffer: Ram Gibson

Grip/Electric: Jonathan Mariande, Charlie Balch

VTR: Ignacio Martinez

DIT: Stu Hammond

Editor: Akira Films

Colourist and Retouching: Consulate Ltd

Sound Design: Emre Ramazanoglu and Steve Mackey

Titles: Jonny Lu Studio

Stylist: Sara Moonves

Hair: Renato Campora

Make up: Tracey Levy

Manicure: Lisa Postma

Special thanks:

Anna Haber at Gemfields

Steven Pranica at Creative Exchange Agency

Featuring bespoke jewellery set with Gemfields Mozambican rubies by:

Fabergé

Georg Jensen

Gyan, Jaipur

Miiori

Spinelli Kilcollin

About Gemfields

Gemfields is the world’s leading supplier of responsibly sourced coloured gemstones, specialising in emeralds and amethysts from Zambia and rubies from Mozambique.

Positioned at the intersection of exploration, mining and marketing, the company has pioneered leading environmental, social and safety standards within the sector and by doing so is able to provide discerning customers the assurance they require of the responsible journey their gemstones have taken from mine, to market. In 2013, Mila Kunis was announced as Gemfields’ global ambassador and continues to represent the company in their

latest advertising campaign.