Is J. Crew’s New Size 000 A Reaction To Vanity Sizing, Or Just Really Tiny Clothing?

Even the tiniest of the tiny women need clothes, too. J. Crew has answered the call for those who swim in a size 00 by offering the astonishingly small 000. But there might be more to the size than meets the eye.

According to Business Insider, the new size is categorized as an XXXS and is equivalent to a size 23-inch waist.

While the size sounds incredibly tiny, one blogger points out that it might not actually be that small.

In fact, the blogger alleges that J. Crew has long been a perpetrator of vanity sizing – a practice that essentially tricks consumers into believing they are a smaller size.

For example, a company that uses vanity sizing could take a size 6 dress and label it as size 2, Business Insider reports.

Regardless, the new sizing has some customers vowing to not shop at the retailer anymore.

“I won’t support J.Crew’s decision to expand their sizing downward because it feeds into the notion that clothing size is a scarlet letter,” a Capitol Hill Style blogger wrote Monday.

The blogger says the retailer should do the “practical and reasonable thing” and create a measurements guide that isn’t dishonest.

J. Crew Now Sells Clothing In A Size 000 [Business Insider]