Myntra has announced the arrival of Comic Con India-2019 in its first ever digital avatar, on its platform. Through this integration, Myntra has created a doorway for millions of Comic Con India fans across the country to participate in one of the largest pop cultural events and experience its facets from the comfort of their homes, between 8 – 12 May.

The in-app immersive comic experience from Myntra, will witness the biggest fanboy inventory ever, with over 10,000 product options to choose from, including apparel, footwear, accessories, super hero action figures, comic books, posters, mugs, home furnishing and much more. Shoppers can also look forward to a host of experiences including tickets to the Seoul Comic Con, a chance to get their hands on the Thanos Gauntlet, a copy of the GOT pop-up Book, and much more. True fans can solve missions, riddles and take quizzes and discover Universes – Marvel, GOT, DC, Cartoons and Pop Culture to avail discounts and win exciting rewards. Some of the popular superheroes include Superman, Batman, Iron Man, Captain America, Hulk, Deadpool, Harry Potter, Mickey Mouse, Spiderman and Wonder Woman.

A host of brands including Myntra’s ‘Kook n Keech’- the go-to brand for comic star studded merchandise which houses the largest collection of licensed products from Marvel, DC, GoT, Cartoon Network, Star Wars and Disney will be available as well as YK for kids. Fans can also look forward to brands such as The Entertainment Store, Bioworld as well as limited edition collections of Marvel and GoT from Adidas during the five day festival.

Speaking on the occasion, Amar Nagaram, Head, Myntra-Jabong, said, “We are focused on creating the best experiences for our customers. With pop culture being an integral part of fashion, we decided to organise the world’s first ever virtual Comic Con giving fans a chance to experience and shop for their favourite super hero collectibles and merchandise from their homes. It brings with it, all the excitement and experience of the greatest pop cultural event, while also enhancing user experience by making it thoroughly immersive, through exciting games, quizzes, collectibles, merchandise and more on the platform. “

Speaking on the occasion, Jatin Varma, Founder – Comic Con India added. “We are super excited to partner with Myntra and bring to our fans a first-of-its-kind digital Comic Con experience. This innovative collaboration will allow millions of fans across the country to experience the upcoming Comic Con season, right from home. This year, we are looking to expand our reach beyond on-ground events and into unique digital experiences that will allow fans access to some of the coolest licenced merchandise ever!”