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You can now watch “Ray Donovan” and the rest of Showtime’s lineup without paying for cable: CBS’s premium pay-TV channel has launched its Web-only service on Apple TV, and it should be available on other outlets shortly as well.

Earlier this summer, Showtime announced that its service, which works the same way as HBO Now, would start up in July, in time for the new season of “Ray Donovan.”* And here it is. Like HBO, Showtime is offering a 30-day trial for free; unlike HBO, Showtime is charging $11 a month versus the $15 that HBO wants for its service.

You should also be able to buy Showtime via Roku’s set-top box and Sony’s Vue service for the same price.** Hulu subscribers can get it via that service for $9 a month.

https://www.youtube.com/watch?v=oXrzAYlFRU0&feature=youtu.be

* Technically, you can argue that Showtime is a tiny bit late, since the network offered the first episode of the season earlier this week for free on YouTube and other outlets. But whatever. The formal debut is this Sunday.

** The service should also be available via Apple’s App Store, though it isn’t yet.