For an entrepreneur, Initial Coin Offering is the best way to raise funds. It enables businesses to collect investments by circumventing unnecessary regulations and reach a wider audience by avoiding geographic restrictions. But, by simply launching an ICO, it is not guaranteed that people will invest in it. ICO marketing is required to ensure the success of your project.

Here is a list of activities that make up ICO marketing:

Development of website

Research the market

Using advertising and PPC techniques

Managing social media profiles

Creating appropriate content

Distributing press releases

Using email marketing and networking practices

Employing influencers and advisors

Engaging with the community

An experienced ICO marketing agency like Blockchain App Factory can help you promote your project better and reach the target investors faster. They have successfully marketed a number of ICO projects. They have a large team of digital marketers who use the latest SEO, PPC, and other techniques to make your project stand out from the crowd.