Download: All Fly Visual Breakdown (PDF)

September 26, 2019 – The Charlotte Hornets today unveiled “All Fly” as their theme for the 2019-20 season. The concept is designed to be uniting and inclusive, inviting the team, fans, city and region to “fly” together as one.

The word “All” appears in a script that is both sleek and raw, while “Fly” is in an italicized version of the team’s usual font that suggests the motion of a hornet moving forward. In the primary use, the word “Fly” appears in a color scheme that is a fashionable play on the team’s teal and purple colors, while the letters feature a wave pattern that evokes that of the surface of a hornet’s nest. However, the letters can feature an assortment of imagery, patterns and colors depending on the type of energy and emotion it is meant to evoke, displaying the team’s strengths of fluidity and versatility.

The combination of the two fonts is intended to stand strategically at the intersection of sports and fashion, using the dual interpretation of “fly,” which references both the modern, up-tempo style of basketball and the confidence one exudes through lifestyle, fashion and swag.

The “All Fly” phrase appears on a brick-textured background that conveys a message of strength, development and structure, and is accompanied by the team’s secondary “Diving Hornet” logo, which appears to be in attack mode and authenticates the message’s tie to the Hornets.

Ticket packages on sale now for the 2019-20 season include Swarm365 Memberships, the 23-game FANtasy Pack, the 12-game Flight Pack and a pair of six-game Mini-Packs. Swarm365 Memberships start at $49 on average in the lower level and as low as $12 on average in the upper level, and members receive some of the best benefits in all of professional sports. The FANtasy Pack includes Opening Night and 22 additional games of the purchaser’s choice, starting at $53 per game on average in the lower level or $14 per game on average in the upper level. The Flight Pack includes upper-level tickets to the Warriors, Rockets, Lakers and Clippers, along with lower- or upper-level options for Opening Night and seven remaining games of the purchaser’s choice. For more information, call 704.HORNETS or visit hornets.com/tickets.