Global hotelier Hyatt is to launch a new global advertising campaign during this Sunday's Oscars' broadcast on ABC, focusing on moments of understanding around the world. Set to the background of "What the world needs now is love," the Burt Bacharach and Hal David song, sung in the spot by Andra Day, it shows a series of small gestures between travelers filmed in Thailand, Morocco and Spain.

Hyatt will also launch its World of Hyatt loyalty program on March 1 as part of the initiative, it said in an emailed statement. "World of Hyatt is an expression of who we are," said Mark Hoplamazian, president and chief executive officer at the Hyatt Hotels Corporation.