Isaac’s Bake Shop knows firsthand the power of the adage “location, location, location.” The humble kosher bakery happens to be directly across the street from Di Fara Pizza, one of the few destinations in Midwood that draws international tour guides. Di Fara is also known for its interminable waiting times. Thanks to the influx of hungry customers roaming up and down Avenue J looking for an in-the-meantime nibble, Isaac’s has developed an unexpected following among those unaware of or indifferent to the laws of kashrut.

“Came to Midwood for Di Fara Pizza, but came home raving about Isaac’s,” wrote one Yelp reviewer, echoing the sentiment of many.

Still, the heart of Isaac’s business comes not from food tourists but from Orthodox Jews who live nearby. Local shopkeepers stop by in the morning for a slice of cinnamon kokosh (a rolled Hungarian pastry, similar to babka), and students wearing either yarmulkes or long skirts and riding Razor scooters come in for black-and-white cookies on their way home from school. On Friday afternoons, Isaac’s busiest time of the week, men carrying flower bouquets for their wives rush in to pick up last-minute loaves of challah or a marble chiffon cake for Sabbath dinner.

“Everything feels and tastes haimish here,” said Benzion Fruchthandler, 24, using the Yiddish word for “homey.” As a child, Mr. Fruchthandler would accompany his father on visits to the bakery. But in recent years, he has taken over the role of chief pastry buyer in his family. “I enjoy doing it,” he said. “Besides, this way I get to decide what to buy and can get an extra cheese Danish for myself.”