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Bernie Sanders' Twitter feed saw 526,795 interactions. | AP Photo Bernie wins the week on social media

In the days before Iowa, as the rest of the political world concentrated on the Republicans, social media was paying a good amount of attention to Bernie Sanders.

The Vermont senator had the most liked Instagram post of the week, had more share of the conversation on Facebook than Hillary Clinton and had the second most-interacted with Twitter posts this week.

"Hillary Clinton says Democrats should look at which candidate is most electable. We couldn't agree more." - Jeff Weaver. #FeelTheBern A photo posted by Bernie Sanders (@berniesanders) on Jan 24, 2016 at 11:31am PST

Sanders' Twitter feed saw 526,795 interactions, second behind Donald Trump’s 1,440,760, according to Socialbakers, and in the last few days of the week began to edge into Hillary Clinton’s share of the Facebook conversation, regularly placing in second behind only Trump. Throughout the Democratic forum hosted by CNN on Monday, Sanders earned more online mentions than either Clinton and Martin O’Malley, according to Zignal Labs. Sanders also had the most-retweeted tweet of the night, about “Socialist” programs undertaken by past presidents.

'Socialist' programs from FDR and LBJ:

✅ Social Security

✅ Minimum Wage

✅ Medicare and Medicaid

✅ 40-hour work week#DemTownHall — Bernie Sanders (@BernieSanders) January 26, 2016

Trump, of course, still dominated across all platforms, with more than 3.7 million interactions on his Facebook page, 9 of the 10 most popular Facebook posts, the largest chunk of the Facebook conversation (often over 50 percent), the largest number of new followers on Instagram (95,6800), the most interacted-with Twitter profile (1.4 million interactions) and all 10 of the most popular tweets of the week. The single most popular tweet of the week among the candidates was Trump challenging Sen. Ted Cruz to a debate in Canada:

Even though I beat him in the first six debates, especially the last one, Ted Cruz wants to debate me again. Can we do it in Canada? — Donald J. Trump (@realDonaldTrump) January 27, 2016

Cruz though also had a strong week. The Texas senator's Instagram account grew the fastest in percentage terms (13.7 percent), and he drew some attention for buying a SnapChat geofilter around the veterans event Trump hosted on Thursday instead of attending the Fox News GOP debate:

.@tedcruz sponsoring a "ducking Donald" snapchat filter right now pic.twitter.com/ZVNi72BPww — Megan Specia (@meganspecia) January 29, 2016

Cruz's Facebook page had more than 100,000 comments, behind Hillary Clinton (127,000) and Trump (449,000+).

The most popular Facebook post of the week went to Trump, for a post on Thursday about the money he raised for veterans while the rest of the field debated onstage:

An unbelievable night in Iowa with our great Veterans! We raised $6,000,000.00 while the politicians talked! #GOPDebate Posted by Donald J. Trump on Thursday, January 28, 2016

On Thursday, less than a week out from the Iowa caucuses, Twitter launched its first 2016 election emojis, which now appear after the hashtags #iCaucused and #iVoted.

The viral ad of the week wasn’t technically an ad — but Independent Journal Review’s video featuring Marco Rubio tossing footballs still made the candidate look pretty good. Rubio completed a pass to the young Iowan he accidentally beaned in the head last summer and celebrated with a touchdown dance before firing more footballs at a host of Washington characters. The video garnered more than 57,000 views in two days after IJ Review posted it.