FILE PHOTO: A worker arrives at Jaguar Land Rover's Halewood Plant in Liverpool, Britain, January 10, 2019. REUTERS/Phil Noble

BEIJING (Reuters) - Luxury carmaker Jaguar Land Rover (JLR) plans to launch 30 new or revamped vehicles in China in the next two years, it said on Wednesday, seeking to build on a recent recovery in sales in the world’s biggest auto market.

JLR, owned by India's Tata Motors TAMO.NS, said the models would include imported ones as well as products built by Chery Jaguar Land Rover, its local joint venture with Wuhu-based carmaker Chery Auto.

The plan follows a 17% rise in JLR’s sales in China in August and a 40% jump in July, after a more than 20% decline last year.

JLR also said in a statement it aimed to further adjust its sales and dealership system to improve profitability.

Overall auto sales in China fell 4.3% in July, declining for a 13th consecutive month, according to data from China Association of Automobile Manufacturers (CAAM).

To tackle the slowdown, global and local carmakers from Ford F.N to Geely 0175.HK are working on new vehicles to try to boost sales.