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A search is continuing today for a 'radio pundit' believed to have fallen into the sea at the Cliffs of Moher.

Dublin Live reports that staff at the Cliffs of Moher visitor centre raised the alarm on Friday morning when they noticed a car that was left in the car park overnight.

The Shannon-based search and rescue helicopter, Rescue 115, and the Doolin unit of the Irish Coast Guard were alerted and started a search.

The coastguard carried out shoreline and aerial searches of the area around the Cliffs.

The helicopter crew also searched between the Clare coast and Inis Óirr in the Aran Islands

The Dublin man, understood to be in his 60s, is said to be a member of the legal profession who has featured as a pundit on a number of TV and radio shows.

Early last month, a search for a man reported missing at the Cliffs of Moher was stood down after he turned up safe and well in Dublin.

The man, in his 20s, was a US national and a member of his country’s military. He had been holidaying here from his base in Germany when he failed to turn up for his coach when it was due to depart.

It’s believed he got on another coach after he arrived back to the car park to find the one he arrived on had already left.

A massive search was mounted for the missing man but it was called off after a coach driver realised he had an extra passenger on board when the bus arrived in Dublin.

The coach company informed authorities of the situation and confirmed the man was safe.