Matt Haarms' hair takes the nation by storm

Now the world knows about #HaarmsHair.

Purdue 7-foot-3 freshman Matt Haarms got more airtime than usual Sunday because he started in place of Isaac Haas against Butler.

Boilers fans are well aware of his penchant to give his locks a quick swipe during any dead ball.

The college basketball watching nation learned it Sunday, and he kind of figured that might happen.

In a postgame interview, he even adjusted his hair while talking about his hair.

"My product wasn't holding up. I should've put in more, I guess," he said.

What does he use in his hair?

"A lot of stuff," he said. "I might need to go to an arts and crafts store and put some glue in there. Anything that keeps it up there. It's been a yearlong struggle."

He scored seven points and had six rebounds in Purdue's 76-73 victory.

Boilers win: Purdue moves to the Sweet 16

Bigger role: Haarms starts when Haas can't go

This brings up an interesting question:

Doyel: How Gene Keady made that combover work