Logo design for online stores and eCommerce

"A logo does not sell (directly), it identifies." – Paul Rand

Enticing visuals play a very silent, yet powerful role in making (or breaking) a brand. In this era, when competition is going over-board, it is really important to brace up in all areas. Be it anything from visual representation to actual product (service). In fact, from branding perspective, a visually appealing logo is like half the battle won, as famous logo designers put it and becomes your brand's identity! It has become all the more crucial to have a unique identity for ecommerce stores. There are numerous online stores on the internet and thus, one needs to get exclusive brand identity to stand out in the crowd.

Though it seems very small (in size), the impact of a well-designed logo can have its impact on your brand experience, and even online stores cannot ignore it. You need to have that out-of-the-box logo that clicks immediately and stays on a customer's mind forever.

A lot of creativity, hard work and some smart work goes into logo design for online stores and eCommerce sites; so, here we are, with some of those vital factors that you need to have in your logo:

Versatility is the Key:

Versatility is a dominant factor that you cannot overlook. With the rising popularity of multiple hand-held devices and smart-phones; size of logo matters a lot. One needs to ensure the logo is visually readable irrespective of the screen resolution of the devices.

Usually very crisp, simple, evocative and meaningful logos are considered to be the most effective ones. And this scenario makes it all the more important for a logo to stand out. Here, making it stand out is not necessarily to have numerous superfluous elements; but to take care of something you might be stuck with that limits your marketing and creative pursuits. Make a point to avoid photographs or flashy, ostentatious fonts. In fact, the logo has to be such that it manages to remain legible at different resolutions with clear font and elegant design.