Story highlights Swift unveils new song from her upcoming album

"Good Morning America" shows a preview of music video for the song

(CNN) Taylor Swift has a message in her new single, "Look What You Made Me Do," and she says it rather plainly.

"I'm sorry, but the old Taylor can't come to the phone right now," she sings. "Why? Oh, 'cause she's dead."

Indeed, the singer shows a new side of herself in the first song from her forthcoming album, " Reputation, " set to be released on November 10.

She sings, "I got smarter, I got harder in the nick of time," and, "Honey, I rose up from the dead. I do it all the time."

For Swift's fans, her return is just in the nick of time, too.

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