Taiwanese pop diva and gay icon A-mei has launched two ‘rainbow products’ to raise money for gay rights ahead of her April concert marathon in Taipei.

One of the products is a rainbow towel printed with the word ‘Utopia,’ and the other is a hand fan.

Some 12,000 fans, each priced at NT$100 (US$3.20), will be sold and all proceeds will be donated to the Taiwan Alliance to Promote Civil Partnership Rights, according to her label EMI.

The towels are priced at NT$500 (US$16) and NT$10 (US$0.32) will be donated for every one sold.

Chien Chih-chieh, secretary-general of the alliance, said Wednesday (1 April) that A-mei had approached them about a possible collaboration.

‘We are very, very thankful to her. These actions are what makes her an extraordinary celebrity,’ she said.

‘If more public figures will speak up for equal marriage rights, as A-mei has done, they will encourage more people to speak up and it will influence public opinion.’

Chien added that this was not the first time the singer had shown support for LGBTI rights.

In 2012, A-mei was the first Taiwanese celebrity to sign the alliance’s petition in support of a gay marriage bill in Taiwan. And the following year, she held a free concert to support the legalization of same-sex unions, and covered the estimated NT$3 million (US$100,000) costs from her own pocket.

A-mei is a member of Taiwan’s indigenous Puyuma tribe and launched her wildly successful music career in 1996.

All 120,000 tickets for all 10 dates of her concert series sold out within 12 minutes.

Watch the trailer for her new album Amit 2 below: