LifeFirst promotes its tobacco treatment programmes in communities, by appealing to close-knit groups of people in order to facilitate lasting impact and the formation of support groups.

The Global Adult Tobacco Survey (2009-2010) estimates that 275 million adults use tobacco – more than a third of the adult population1. While 43% of smokers report a desire to quit, the availability of tobacco treatment services across the country is woefully lacking. Less than 10% who tried to quit both smoking and smokeless forms of tobacco used counselling or other professional advice.

Tobacco kills more people than tuberculosis, HIV/AIDS and malaria combined. 2

Be a LifeFirst Partner

What does LifeFirst offer?

Door-to-door spreading awareness on the health effects of tobacco and the benefits of quitting by field staff in areas that are populated by low and middle-income sections of society.

Offering tobacco treatment services to users at prominent locations, such as community congregation areas.

Engaging with NGOs and private providers in the neighbourhood, in order to maximise the programme's reach.

1Global Adult Tobacco Survey (GATS) India report,2009-2010. Mumbai: International Institute for Population Sciences (IIPS) and New Delhi: Ministry of Health and Family Welfare, 2010

2WHO; 2005