Markets Polish firm Mutalo launches energy drink in Kenya

Mutalo Group set its initial investment costs at Sh22 million for shipment of 10 containers with the product. PHOTO | COURTESY

Polish energy drinks manufacturer Mutalo Group has launched its flagship energy drink product, Kabisa in the Kenyan market.

Mutalo Group chief executive Tomasz Nowowiejski said early this week that the firm would initially import the energy drink product directly from its Poland-based plants ahead of the planned setup of a local manufacturing plant.

“We have already contacted a number of local distributors and making plans for our first consignment that should be docking at the port of Mombasa early next month,” he said in a statement.

The company set its initial investment costs at Sh22 million for shipment of 10 containers with the product.

Mr Nowowiejski said the company would adopt a lower pricing strategy to appeal to its targeted consumers and increase its presence in the Kenyan market.

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“The African beverage market is characterised by cheap low quality drinks and other high quality ones which are often overpriced,” said Mr Nowowiejski.

The company said its products are readily available in Europe other African countries as well as Asia and North America.