(CNN) It's hardly the most serious coronavirus cancellation, but it's a heartbreaker nonetheless.

Ben & Jerry's announced today that it will postpone its annual Free Cone Day.

The event typically draws crowds of ice cream lovers to the company's storefronts seeking complimentary scoops. But some of those shops are in places where public gatherings are discouraged our outright banned, it said. So if those people can't get free ice cream, it's only fair if the rest of us can't either.

"This year, some of our scoop shops in communities around the world will be unable to take part in Free Cone Day," the company said on its website. "So, to stand in solidarity with ice cream lovers everywhere, we have made the difficult decision to postpone Free Cone Day this year."

The day's loss is just the latest global event that was canceled because of the coronavirus. The others range from sporting competitions , public ceremonies parades and tourist attractions.

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