"The Boycott Trump movement has helped people realize how powerful their consumer spending can be as a tool for direct action. But we think it has an even more powerful impact if you don't just not spend with Trump but also spend with companies that have progressive values," Cullen Schwarz, one of the company's founders, told the Daily News. "A lot of folks are saying 'Okay, I won't shop at Macy's, I'll shop at Kohl's instead,' but if you're redirecting your money to another company that has sweatshops and pollutes the environment, is that what you want to do?"