"It's burger time!" That siren call used to mean it was 10 p.m., and you were about sink you teeth into one of Holeman & Finch Public House's famous hamburgers. Now, you'll have to whisper it to yourself after ordering off the menu.

Holeman & Finch chef/owner Linton Hopkins told Atlanta Magazine he's making the burger an official menu item at dinner, starting this Friday. No more nightly limit of 24. No more waiting until 10. No more special plans to eat one.

"We never anticipated the cheeseburger would be such a phenomenon," Hopkins says. "We are very grateful, but over the years we have had to say ‘no' to our guests too many times. Since we are in the business of hospitality, we want to say ‘yes.' Yes, you can have the cheeseburger."

In reality, dining on a Holeman & Finch burger without the hassle has been possible for a while. The restaurant serves it at brunch, and there's an H&F Burger stand at Turner Field that opened last year. Hopkins is planning to open another stand inside Ponce City Market in May.