“At the end of the day, when I gave the research subjects implicit control, only 15 percent answered and (by default) published all my questions,” Brandimarte said. “In the explicit, granular control group, however, that number nearly doubled to 28 percent. Not only were people answering all of my questions, but they were also willing to publish them. And they were going out of their way to check an additional box saying yes, I want to publish this!”