Report Summary

The global fitness app market size was valued at USD 3.15 billion in 2019 and is anticipated to grow at a CAGR of more than 26.2% during the forecast period. Fitness apps are mobile applications, which are used to provide fitness videos or instructions to users. These applications deliver health-related services on smartphones, tablet PCs and other mobile devices. These applications also track user activity, amount of calories burnt, and sleep patterns.

Mobile devices are equipped with a wide range of sensors to track user activity. Fitness applications acquire data from sensors of mobile devices and provide insights and advice to users to lose weight, gain proper nutrition, or maintain a healthy lifestyle. They also contain training routines to provide guidance for home workouts. These apps assist users in achieving their health and fitness goals, and also offer an option of sharing their achievements on social media.



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The growing rate of obesity and increasing number of diseases associated with it primarily drives the market growth. Consumers are increasingly becoming aware regarding weight loss, calorie intake, and proper nutrition, thereby supplementing the market growth. The increasing need of consumers to lose weight, and stay healthy while maintaining their lifestyles have supported the growth of this market. Other factors driving the market include growing obese population, sedentary lifestyle of consumers leading to lifestyle diseases, and increasing disposable income.

There has been a shift towards use of mobile applications to maintain fitness routines. The increasing penetration of mobile devices, and availability of high-speed internet services further supplement the market growth. Growing demand from emerging economies along with increasing consumer awareness is expected to provide numerous growth opportunities to the global fitness app industry in the coming years.

Segment Analysis

The global fitness app market is segmented on the basis of app type, devices, OS platform, gender, and region. Based on app type, the market is segmented into fitness and activity tracking, diet and nutrition, and others. The fitness and activity tracking segment dominated the global fitness app industry in 2019 owing to increasing rate of obesity, and growing health concerns among consumers.

The report categorizes the devices segment into smartphones, tablets, and wearable devices. The smartphones segment dominated the global fitness app industry in 2019 owing to increasing penetration of smart phones in the emerging economies, availability of affordable smart phones, and high speed broadband services.

On the basis of OS platforms, the market is segmented into Android, iOS, Windows, and others. On the basis of gender, the global fitness app industry is segmented into men, and women. The women segment dominated the global fitness app industry in 2019 owing to increasing health consciousness, and life style changes.

Fitness App Market Scope

By Type By OS Platform By Device Type By Region Workout & Exercise Apps

Disease Management

Lifestyle Management

Nutrition & Diet

Medication Adherence Android

iOS

Windows Smartphones

Tablets

Wearable Devices North America (U.S., Canada)

Europe (Germany, UK, France, Italy, Spain, Netherlands, Belgium, Russia)

Asia Pacific (China, India, Japan, South Korea, Indonesia)

Latin America (Brazil, Mexico, Argentina)

MEA (South Africa, Israel)

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Regional Analysis

This market report comprises a detailed geographic distribution of the market across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., and Canada. Europe is divided into Germany, UK, France, Italy, Spain, Belgium, Russia, Netherlands, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines and Rest of Asia-Pacific. North America accounted for the largest share in the global market during 2019. Owing to the increased per-capita consumption of fast food over the years, the obesity has increased significantly among the population in the region. In the recent years, there has been an increased awareness regarding weight loss, fitness, and benefits of eating healthy, which has resulted in an increased demand for fitness apps.

Competitive Landscape

The leading players in the market are introducing affordable products in the market to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen market presence. The leading players in the global fitness app industry include MyFitnessPal Inc., Dom and Tom Tom, Motorola Mobility LLC, Grandapps, Fitbit, Azumio, WillowTree, Inc., ASICS, Under Armour, and Appster among others.