The ultimate cyclist lure - cut price coffee - is among a raft of sweeteners on offer in a new program aimed at getting more city residents on their bikes.

Brisbane City Council launched its Cycling Brisbane program on Wednesday, one day after voting down an opposition push to fund a Share the Road safety campaign in this year's budget.

Lord Mayor Graham Quirk said residents who signed up to the free scheme would be eligible for benefits from a growing list of businesses.

"Essentially this is a program that does offer incentives, be they retail offerings or cheaper coffee – it could be cheaper purchase of a bike or even bike training," he said.