The real strengths of B2B marketing are derived from social media. Lead generation and management are not possible if one doesn’t consider furnishing an online platform. It does entail expenses on the side, but veteran marketers will tell you that the benefits would eventually outweigh the costs – that is if you know how to effectively create a social marketing plan from scratch.

It’s a difficult process creating a lead generation strategy. It’s even more so when you want to optimize your online channels for B2B lead nurturing. A great deal of resources and efforts are involved. You would need to specify your target market, calculate your expenses and bring together a team to realize your plans.

On top of these dilemmas, you would also have to contend with contacting your audience indirectly. Also, you would need to face certain levels of uncertainty with regards to the results. Further, you also have to choose which social media channel would be right for your campaign.

That last part though has the most significance in lead generation. Finding the right platform would mean making the most out of your lead management.

In this case, it is imperative to find out more about each channel and the ways they can help you with generating high profile B2B leads.

LinkedIn.

This site is by far the best source for high profile B2B leads. Especially when you are looking for C-suite prospects, LinkedIn allows a narrower means to find the right targets for your sales pipeline with its advanced search tool. This provides for better lead management and profiling.

Facebook.

Not really a thing for most B2B professionals as it is more advantageous in B2C engagements. But with the incessant growth of its population of active online users, Facebook continues to be an effective branding tool that could increase awareness and stirs up referrals. It is only a matter of optimizing content for your profile in a bid to drive traffic towards your company’s web page.

Twitter.

Everyone tweets. But let’s face it: you could only do so much in just 140 characters or less. Maybe a tagline here or a link to your landing page there. But it is important to note that posting compelling tweets about company the latest that your company has in store benefits your lead nurturing efforts.

From a certain view, it might seem that these three platforms are independent of each other. In reality, they work harmoniously together when paired with traditional lead nurturing methods such as telemarketing and email.