Regulating a market isn't the answer. The government needs to keep their paws off. Prices are going up, but do you know why? Because people are willing to pay it. It's basic economics. If people weren't willing to pay it, then they wouldn't buy it, if they didn't buy it, downward pressure would be exerted on the price level.

There's really no such thing as price gouging. As long as there aren't monopolies (which there really aren't in the cell phone business) then there can't be any such thing as unfair pricing because the price will always be controlled by consumer demand.