This week he is quoted as saying: "It was a little bit surprising, I don't think I've ever seen anything like it before, that's for sure. What on earth is a penis doing on a children's chocolate bar? There's no point denying what it looks like. It is obvious – we can all see it. It's a completely inappropriate picture. The penis in question is even bigger than the child – surely the people making the bar can see what it looks like."

Nestlé has apologised for any "confusion or embarrassment" this may have caused.