An estimated 150 people witnessed the official announcement Wednesday afternoon beneath a large tent at Fuel 66, a nearby food truck court on 11th Street. Kathy Taylor, co-founder of LTFF with her husband, Bill Lobeck, was among Wednesday’s speakers.

“Our family’s love for cars and our family’s passion for food and our very keen sense that something this world needs more of are innovators and risk-takers makes it fitting that we are here today ready to answer the third decade of our foundation’s work with the Mother Road Market,” she said.

The overall estimated economic impact for the first year of Mother Road Market is $23 million, Taylor said.

“We are here today for the city because this means a lot to us. It means a lot to our community,” Tulsa Mayor G.T. Bynum said after recognizing the city councilors in attendance. “You think about what built Tulsa up, what made it so great. It is that you had generation after generation of people who came here and wanted to bring the best the world had to offer here, wanted to honor entrepreneurs.

“I think about the Lobeck-Taylor family … and I just can’t help but be filled with gratitude.”