Today, Lana Del Rey revealed that her new album will be titled Lust For Life and that it’s “coming soon.” The announcement came in the form of a fascinating black and white trailer, which was stuffed with symbolism, vintage sci-fi visual effects, and a monologue from Lana that addressed creating a new album in “these dark times.” Find the full transcript for the video here. Director Clark Jackson—whose previous credits under the name Constellation Jones include visuals for Lady Gaga, Miguel, and others—is behind the new trailer. He talked to Pitchfork via email about how Lana recorded that monologue on her phone, the overall concept behind the new video, creating that Hollywood sign out of papier-mâché, what to expect from her next single, and all the “hidden tie-ins” to her forthcoming album.

What was the concept for this video?

We wanted to play with the idea of old 16mm instructional videos mixed in with ’50s and ’60s era sci-fi shows. We loved the idea of playing with magic, something slightly noir which is very her, something a little playful which is also very her. And of course we did it because of the reveal of the album title which she’s really excited about. We also wanted to tie in this idea that Lana was talking about the power of positive vibrations and the idea that positive thoughts can make a difference...that's why she wanted to send little hearts out to the world. We also wanted to put in a whole bunch of hidden tie-ins to the rest of her album. In the end there are not very many items represented there, but each of them means something—each thing was placed on purpose. We want people to ask, “Why a ladder? Why the seven planets?” As songs and the rest of the album are released, they will become more clear.

Last month, Lana tweeted about a nationwide occult effort trying to remove President Trump from office through witchcraft. How does the occult factor into this video?

That’s actually kind of funny, we never talked directly about witchcraft or the occult, we were more having fun with the idea of the zany world of old TV shows and noir etc. Maybe that idea of positive vibrations, and the idea of if we can put positive out into the world that maybe we can make a positive difference ties in there somewhere, but truthfully I don’t know.