What an age we live in.

Babypod is a brand new product on the music market aimed at mothers-to-be: a speaker that goes inside a woman’s vagina, delivering music directly to the foetus inside.

In an official statement on the brand’s website, the Babypod claims to deliver sound to inside the womb in a way that is not possible through any other means:

“The uterus is a place protected from the exterior, and it is the mother’s body that carries out this protecting role through multiple layers of soft tissue. These attenuate the intensity of sound and distort it in its journey to the uterus; it’s similar to what happens when you hear a conversation in the next-door room without catching everything that is said. By placing a speaker inside the vagina, we overcome the barrier formed by the abdominal wall and the baby can hear sounds with almost as much intensity and clarity as when emitted.”

There you have it. Now you don’t have to wait ’till your child is kicking and screaming before you start trying to force your musical tastes upon them.