It was last summer when the International House of Pancakes created a media stir by suggesting that they would be changing the brad from “IHOP” to IHOB”, supposedly reflecting a new focus on its hamburgers. Twitter went wild, as did other restaurants as the social media accounts from Wendys, Burger King, and Carl’s Jr. had something to say. Even Netflix tried to weigh in about the publicity stunt.

It looks as if the Griddle Cakes King is once again attempting to churn up some PR for its brand this summer. If you watched the opening game of the Stanley Cup Final last night you may have caught a commercial from the brand, hinting that there was something new represented by the letter “P” in its moniker. They even hinted at it hours before the game.

What could the P be? Find out June 3. #IHOP pic.twitter.com/fARA5GmQj1 — IHOP (@IHOP) May 27, 2019

Now properly attuned to this marketing methodology the denizens of Twitter were poised, and they responded in force. Nobody was waiting for the announcement to come next week.

Permanently closing — Headless horse, man (@HlessHman) May 27, 2019

prescription medication — fishy ? (@fishbowel) May 27, 2019

prozac — kyrie, lone locust of the apocalypse (@xo_kyr) May 28, 2019

Poor Marketing. — Abrella (@AbrellaMusic) May 27, 2019

Could it be "Publicity stunt"? — Tom Lewis (@Elder_Cincy_Guy) May 27, 2019

No question mark about it.

International House of Photosynthesis. IHOP is going vegan now XD — Sierra_Wuff (Fan Account) (@WuffSierra) May 28, 2019

Of course, “Politics” also starts with that letter…

This is not how you enter the Presidential race. — Adam Sipp (@adamsipp) May 27, 2019

(Bourgeois) Propaganda — Jean (@benniferjoyers) May 28, 2019

Also I totally have IHOB blocked because they advertise on Tucker Carlson. — Nick Mancuso (@MancusoNR) May 28, 2019

Good Job! That’ll learn him!

If IHOP starts making pancakes I'm going to HAVE to go there — Jay (@JasonTrekkie) May 28, 2019

Of course, it this gets near the same amount of commentary as last summer’s faux logo facelift, there is only one word that results: