You love hockey sweaters. That’s the reason you read this blog, right?

You have no shortage of opinions when it comes to the new designs you see every year. You have endless free advice for any team willing to listen. You’re an armchair expert.

Now imagine your family buys an NHL franchise.

There’s at least one guy who doesn’t have to imagine. John Viola is a self-described uniform geek. His father, Vincent Viola, purchased the Florida Panthers in 2013.

John spoke with me a few days after the Panthers unveiled their new logos and uniforms in June. His story provides some great insights into the club’s rebranding process. And whether or not you like the Cats’ new look, you’ll certainly appreciate the passion and vision behind it.

I figured by now, 90 days since the unveiling, we've had plenty of time to get comfortable with the club's new identity. So let's take another, more in-depth look.