Report: Giants to cut price of 80 percent of season tickets

FILE – A pair of hardcore San Francisco Giants' fans brave the elements as they watch 5-4 loss to Oakland Athletics at Oracle Park in San Francisco in this Monday, March 25, 2019 file photo. The San Francisco Giants will be cutting prices for their season tickets for the first time since they moved into the ballpark now known as Oracle Park, according to a report from the San Francisco Chronicle, after a few years of attendance and season ticket sale drops. less FILE – A pair of hardcore San Francisco Giants' fans brave the elements as they watch 5-4 loss to Oakland Athletics at Oracle Park in San Francisco in this Monday, March 25, 2019 file photo. The San ... more Photo: Scott Strazzante / The Chronicle Photo: Scott Strazzante / The Chronicle Image 1 of / 30 Caption Close Report: Giants to cut price of 80 percent of season tickets 1 / 30 Back to Gallery

The San Francisco Giants are cutting prices for their season tickets for the first time since they moved into the ballpark now known as Oracle Park, according to a report from the San Francisco Chronicle.

Ron Kroichick of the Chronicle reported on Thursday that the Giants will be cutting 80 percent of season tickets offered for the 2020 season and offering several other incentives to help curb a drop in attendance and season ticket sales.

Russ Stanley, the Giants' senior vice president of ticket sales and services, told the Chronicle the switch was inspired by focus groups and season ticket holders this year.

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In addition to the price cuts for the season tickets for the 2020 season, the Giants will give a "signing bonus" to customers who renew by Oct. 10, allow fans to use up to eight unused 2020 tickets in 2021, and are changing their parking plan for existing customers. Now season-ticket holders will be able to pay for parking for specific games instead of paying for the full home schedule.

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Price cuts to season tickets vary based on the location of the seats at Oracle Park, but Stanley said the cuts will be as much as a 21 percent cut to "view infield" seats and the back of the bleachers.

Additionally, the Giants are not going to raise prices on another 15 percent of their seats, which means only five percent of the seats at the stadium will see a price increase in 2020.

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Average attendance at Giants games has dropped nearly 20 percent since 2015, the year after they won their last World Series title. This year, the Giants sold 26,000 season tickets, which is 4,000 less than they sold in 2016, a high water mark in season ticket sales.

Drew Costley is an SFGATE editorial assistant. Email: drew.costley@sfgate.com | Twitter: @drewcostley