Update:

see deal Middle Earth: Shadow of Mordor - PC $49.99 on Gamestop

YouTuber Felix Kjellberg, aka PewDiePie, has posted a video response to wide-spread coverage of the FTC's settlement with Warner Bros. over failure to adequately disclose promotion and endorsement in 2014 videos of Shadow of Mordor

In their 2009 guidelines , the FTC stipulated "clear and conspicuous" disclosure for endorsements, sponsorship or rewards. The original document did not feature YouTube-specific examples, which the FTC released via updated guidelines in 2015. In the order filed against Warner Bros., the FTC stated that "Warner Bros. did not instruct the influencers to include sponsorship disclosures clearly and conspicuously in the video itself where consumers were likely to see or hear them." Instead, the FTC states, disclosures were either omitted or placed below the fold and behind a "show more" button.Original story follows...

Warner Bros. has settled Federal Trade Commission charges that it did not adequately disclose money paid to YouTubers for positive Middle Earth: Shadow of Mordor coverage.The FTC says Warner Bros. paid online "influencers," including PewDiePie, "from hundreds to tens of thousands of dollars" to post positive videos on YouTube and social media.Sponsored videos during the campaign were viewed over 5.5 million times, and Warner Bros. apparently told the influencers how to promote the game and not to disclose any bugs or glitches.Warner Bros. is now barred from not adequately disclosing such information in the future. The FTC complaint says that although disclosures were in the description boxes of videos, they were only visible if users clicked the "Show More" button.In addition, in some cases the influencers themselves failed to disclose they had been paid to promote the game, instead only stating they had received early access.It's been a tough few weeks for the YouTube community, after it emerged YouTubers TmarTn and ProSyndicate were implicated in a betting scandal

Matt Porter is a freelance writer based in London. Make sure to visit what he thinks is the best website in the world , but is actually just his Twitter page