T-Mobile is setting its sights on Verizon Wireless subs with a holiday promotion that offers customers who switch a free year of Hulu, plus 50% off items such as smartwatches, Fitbit fitness trackers, speakers and games for smartphones.

The latest promo follows similar ones targeted to Sprint subs ($200 per line for switching) and AT&T subs (phone memory upgrade and half-off accessories) if they switch before December 13.

The Hulu offer to Verizon subs runs from Friday, Dec. 11 through Thursday, Dec. 17. Consumers who switch a Verizon number to a T-Mobile Simple Choice postpaid plan will receive a text message with a $100 Hulu subscription gift code, which can be used for a year of Hulu’s $7.99 per month hybrid commercial/subscription or applied toward Hulu’s new ad-free option, which sells for $11.99 per month.

Hulu is also a partner for Binge On, T-Mobile’s proprietary streaming offering that’s exempt from the mobile provider’s usage caps and presents video at quality of at least 480p.