A group of Boston conservatives say they've convinced city officials to greenlight a "straight pride" parade scheduled to take place August 31.

A group called Super Happy Fun America is organizing the event. The group's president, John Hugo, "started Super Happy Fun America in order advocate on behalf of the straight community," according to Super Happy Fun America's website. "He brings years of experience working in politics while living openly as a straight man." Vice President Mark Sahady "has been working on and speaking about social justice issues in the Boston area for several years. Now he has turned his focus on problems facing straight people of all income levels and social standing."

Super Happy Fun America even has a gay ambassador, Chris Bartley. "As gay ambassador, Chris uses his status in the LGBTQ community to challenge heterophobia wherever it exists. He became involved in the straight pride movement after being ostracized from established advocacy groups for merely suggesting that straight people be afforded equal rights."

Oddly, the group named LGBTQ rights advocate Brad Pitt as their mascot.

Hugo told The Washington Post that straight people are an "oppressed majority" and thus need an outlet to be themselves. Meanwhile, Sahady wrote on Facebook that, “For [LGBTQ people] everything is based upon identity and whether or not one is categorized as a victim or an oppressor. If you get victim status then you are entitled to celebrate yourself and expect those with oppressor status to defer to your feelings.”

Hugo is a Republican who made a failed run for Congress last year.

The parade will wend through downtown Boston — the same route the city's LGBTQ Pride event will follow — and feature floats and vehicles, according to the organizers. The men hope to fly a straight pride flag during the festivities and have filed a discrimination complaint with city officials to do so. A high-profile, but currently unnamed, gay conservative is also scheduled to speak at straight pride.

City officials are staying mum on the straight pride parade, instead emphasizing the importance of LGBTQ Pride in the place where U.S. marriage equality was born.

“Every year Boston hosts our annual Pride Week, where our city comes together to celebrate the diversity, strength and acceptance of our LGBTQ community,” Boston's Democratic mayor Marty Walsh told the Post in a statement. “This is a special week that represents Boston’s values of love and inclusion, which are unwavering.”