Jacksonville Jaguars head coach Gus Bradley rarely criticizes one of his own players publicly in the media, but it appeared he did just that at his Saturday press conference. Jaguars rookie receiver Marqise Lee played just 16 snaps in Friday's win over the Tampa Bay Buccaneers and wasn't thrown at a single time.

His effort running routes might have been a big factor in that.

"I think that’s one of the things we’re looking at. It’s the consistency: run your routes every time (as if is) coming to you. You can’t change speeds," Bradley told reporters. "

Lee played only a few drives, presumably because the Jaguars have been hit hard with injuries at the receiver position and there was no real need to trot him out for a long period of time. Though, it appears he might have been pulled for not giving full effort in his routes.

"You can’t choose when and when not to. I’ve told you before that I’ve seen him switch to where he’s more focused," Bradley continued. "I’d like to visit with him about what happened yesterday. He did play good, but he could have done some things even more precise. It wasn’t exactly where we need him to be."

The past week leading up to Friday's preseason game in training camp, Lee had been on fire. He even had a workout one day in individual drills that drew massive praise from receivers coach Jerry Sullivan. If he doesn't improve the effort in running his routes when he's not the primary target however, he'll draw something else from Sullivan.