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At the time, Jean-Marc Eustache, Transat’s chief executive, said he didn’t think a small currency surcharge would deter travellers, and that he liked the idea.

As a result, Transat said a $35 per passenger currency surcharge will be added to all packages and flight bookings for Florida and Sun destinations, effective January 27.

“We are affected by the decline of the Canadian dollar because we pay a large part of our costs for Sun vacation packages in U.S. dollars,” said Debbie Cabana, Transat spokeswoman, in an email.

“We sell those packages to our customers almost at cost price, so we have no wiggle room to offset any drop in the currency value,” she added.

Air Canada Vacations is also implementing a $35 charge to offset the rapid decline in the Canadian dollar as well on its destinations in the Caribbean, Mexico and the U.S. as well on Jan. 27.

Sunwing is also proceeding with a $35 currency surcharge of its own on its flights and packages as of Jan. 30., with the exception of its summer domestic flights.

“Sunwing passengers who booked their travel prior to the introduction of the surcharge will not be affected by the increase as Sunwing is absorbing the additional costs,” the company said in a statement.

The currency surcharge is just the latest in a litany of fees and charges tour operators and airlines have tacked onto flights and packaged vacations in recent years.

Critics have argued the currency surcharge, while ostensibly aimed at offsetting the declines is the loonie, is actually simply a way of raising prices.