Amazon have given their customers the ability to “cast” magic spells from the Harry Potter books on their website.

Ahead of the cinematic release of the wizarding prequel ‘Fantastic Beasts and Where to Find Them’, which arrives tomorrow (November 18), the magical franchise is extending its influence online by seemingly taking over the online retailer.

Read more: ‘Fantastic Beasts And Where To Find Them’ – The NME Review


As The Next Web reports, Amazon have altered their website to allow customers to cast “spells” made famous from the books. Available only on Amazon.com (the co.uk domain does not support this feature yet), customers can type in five of the spells from the books – Lumos, Reducto, Orchideous, Aguamenti, Incendio – into the site’s search bar, and they will then be greeted by a special animation.

See an example of the hack – which is what appears when the word ‘Incendio’ is typed into the search bar – below.

It was announced earlier this week that a Quidditch Premier League – based on the fictional sport that features prominently in the Harry Potter books and films – will launch in the UK next year.

Running from May to August 2017, the eight teams involved in the league will each represent a different region of the country. The team names have been announced as: the London Monarchs, Southwest Broadside, Southeast Knights, Eastern Mermaids, Northern Watch, Yorkshire Roses, East Midland Archers and the West Midland Shredders.

Try-outs for Quidditch hopefuls are set to begin in April.

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