Quick – What is the first word that comes to mind when you think of Hillary?

Hillary is Superwoman to Democrats.

But SuperWoman has a public perception problem to those who remember her before her repackaging.

The shadow government Email Server, deletion of records, and Clinton Foundation payolla, bring back the memories for us, but are new to the younger electorate. That younger electorate needs to know the real Hillary.

Which is why Republicans need to establish who Hillary Clinton is before the media machine and new Clinton War Room can start going after Republican candidates with vigor. For Republicans, Job One: Teach millennials about the real Hillary

America Rising PAC has produced another excellent video that helps to define Hillary – Unethical:

SECRETARY HILLARY CLINTON: “I am very proud to be the President-Elect’s nominee for Secretary of State” ANNOUNCER: “When Clinton was named Secretary of State, the White House asked the [Clinton] Foundation to shut the door on most foreign contributions to avoid any questions of ethics. CLINTON: “There is not an inherent conflict of interest in any of my husband’s work, at all.” ANNOUNCER: “The Clinton Foundation failed to disclose 1,100 foreign donors.” ANNOUNCER: “Millions of dollars in foreign contributions.” LARRY SABATO: “This isn’t the appearance of a conflict of interest- it’s a real conflict of interest.” JOE SCARBOROUGH: “They never play inside the lines. They just don’t.” SENATOR RICHARD LUGAR: “I’m hopeful the Clinton Foundation will go further.” ANNOUNCER: “It raises the question of trust….” SENATOR LUGAR: “…to ensure that the vital business of the United States’ Foreign Policy upon which the security of our nation rests.” JUAN WILLIAMS: “Beyond the point of saying ‘ethically dubious, I think it’s unethical.” SCARBOROUGH: “I think the Clintons are all about quid pro quo.” LUGAR: “is not encumbered by perceptions arising from donations to the [Clinton] Foundation.” ANNOUNCER: “Accepting donations from foreign governments from companies championed by the State Department while she was Secretary of State.” CLINTON: “We must urgently begin to rebuild the bonds of trust and respect with Americans.”

Hillary’s favorability has been dropping steadily for months.

Her favorability may currently be higher than Republicans, but many Republican candidates are virtual unknowns to the national audience.

What’s the first word that comes to mind when Americans think of Hillary? It’s definitely not “honest”:

Americans appear to be suspicious of Hillary Rodham Clinton’s honesty, and even many Democrats are only lukewarm about her presidential candidacy, according to a new Associated Press-GfK poll. Is she strong and decisive? Yes, say a majority of people. But inspiring and likable? Only a minority think so. Clinton’s struggles to explain her email practices while in government, along with questions about the Clinton Foundation and Republican criticism of her openness, wealth and trustworthiness seem to have struck a nerve in the public’s perception of the dominant Democratic figure in the 2016 campaign. In the survey, 61 percent said “honest” describes her only slightly well or not at all. Nearly four in 10 Democrats, and more than six in 10 independents agreed that “honest” was not the best word for her.

The U-Factor will be increasingly important.

This doesn’t help.



