Manchester United has the most paid shirt sponsorship in the history of sport. The American car manufacturer Chevrolet pays 71 million euros every year to be on shirts of Manchester United. Chevrolet has been on the shirts of Manchester United since the 14/15 season, this deal runs until 20/21.

However, it is uncertain whether Chevrolet wants to extend the deal. According to the Times, the disappointing results of Manchester United are seen as the reason. Sir Alex Ferguson was manager until 2013 and during this time the club from Manchester was dominant in both the premier league and internationally. After the glory years of Sir Alex Ferguson, there has been a long period of unrest in which Manchester United has not achieved great success. Therefore a renewal of the deal does not seem to go ahead.

The competitors of Manchester United clearly earn less from shirt sponsorships. The second place in the premier leaugue is taken by Manchester City who earns 45 million pounds a year with their shirt sponsor Etihad Airways. This is followed by Chelsea, Arsenal and Liverpool, who earn 40 million pounds a year from Yokohama Tires, Standard Chartered and Fly Emirates.