Being paid to consume media content is an idea that still sounds strange to many users of the internet. Content consumers are largely perceived as the income sources and revenue targets when digital content is created.

With the advent of the internet of value (IoV), succeeded by blockchain technology, every internet user is provided the opportunity to extract value for their property and efforts. This brings us to the discussion of how to get rewarded as a content consumer.

Every user of the internet at one point or the other falls into the category of content consumers. Videos, music files, documents and other forms of creative content are shared through various means across the internet. There is a logistical and supply chain process that usually governs the creation and distribution of content across the internet.

Google and Facebook are Looking Out Everyone Else

So far, the major pattern and methods of distributing content has revolved around a few centralized platforms that determine what happens to the rest of the users of the internet. Big companies like Google and Facebook have devised methods of collecting and selling users’ data to advertisers with no form of compensation to the owners of this data.

This system of using intermediaries boycotts consumers from any other form of value extraction beyond the intangible reward of satisfaction and ownership of acquired content. In some cases, these contents can be shared legally, even though the loopholes created by most technological adjustments of recent days turn out to enable unauthorized sharing, a vice that emerging technologies are trying to eliminate.

The decentralized value distribution system that has been introduced by blockchain technology is reforming how revenue is shared among participants of various industries, especially those with strong presence on the internet. In the media and entertainment industry, Blue Baikal has taken the lead in ensuring that every member of the supply chain benefits tangibly from the generated revenue.

Blockchain Makes Everyone Relevant

On Blue Baikal, power and control is distributed and decentralized among all participants. The stronghold of big intermediaries is broken and every member of the community becomes a bonafide stakeholder both in process execution and value extraction.

Content consumers on Blue Baikal experience a total redefinition of roles in comparison to what is traditionally obtainable. Beyond their position as the primary revenue contributors, this group now have the opportunity to earn directly from projects with which they are affiliated.

By reviewing and promoting content, consumers put themselves in a good position to earn significant rewards on Blue Baikal. They also have the opportunity to participate in crowdfunding exercises for their preferred projects. This establishes them as primary stakeholders who can derive profitable rewards down the road on the specific projects. Aside from the above mentioned avenues, holding BBC tokens is a fundamental investment route that is also available for this class of participants.

Blockchain is indeed a disruptive technology, and its effect is already being experienced across several fields of endeavor. With the innovation by Blue Baikal, it has become established as an ideal system that influences how to get rewarded as a content consumer.