One of the strengths of Apple's iOS devices is AirPlay, a technology that enables the wireless streaming of audio, video, and photos between devices. Now Google has its eyes on this market, and is working on an open alternative to Apple's proprietary protocol.

Speaking to GigaOM, Google product manager Timbo Drayson admitted that Google has its sights set on the space and plans to pursue it aggressively.

"We really want to move the whole industry forward," said Drayson, before going on to say that Google is "actively working with other companies" to make this into an open standard that could be used on a number of platforms.

Google's primary motivation for developing this protocol is likely to be to enable content sharing between Android smartphones, tablets and Google TV devices.

But Google's plans go beyond simply streaming content. According to Drayson, the protocol that Google is working on allows for data to flow in both directions, which would "enable developers to build second-screen experiences that correspond to what’s happening on live TV" and for the "beaming content from your laptop to your TV screen".

While Apple's AirPlay is the best-known wireless streaming technology, it wasn't the first. The Digital Living Network Alliance (DLNA) is a collaborative established by Sony in 2003 that enable the sharing of media such as music, photos and videos between devices such as computers, TVs, printers, cameras, and cell phones.