MEXICO CITY -- Donald Trump's victory in the U.S. presidential election came as bad news for many Mexican businesses, but not for Grupo Cementos de Chihuahua, whose leader says the cement company stands to benefit from the president-elect's potential policies.

With the reality of a President Trump about a month away, a pessimistic scenario prevalent in Mexico is that the country's existing growth model -- cheap labor at home plus exports to the U.S. -- would crumble if Trump were to scrap the North American Free Trade Agreement as he has threatened.

Grupo Cementos, a major cement maker, remains nonchalant toward this scenario. A local business daily recently featured the company as a potential winner in today's uncertain environment. According to the paper, the company, established in 1941, has a strategy in place to make Trump's potential policies and the dollar's strength against the Mexican peso work in its favor.

In the interview, Enrique Escalante sounds confident. He has two reasons to be.

First, the Mexican peso's fall against the dollar, though driven by pessimism about the Mexican economy's future, only helps boost Grupo Cementos' earnings: 70% of its revenue comes from the U.S. market. A weaker peso amplifies this revenue once it is repatriated.

An added advantage is the fact that three of the company's six plants are located in the U.S., including one in Texas, acquired in November along with distribution terminals from rival Cemex for about $300 million.

Trump has promised to boost infrastructure spending. If he is true to his word, this would no doubt boost demand for cement. Grupo Cementos' U.S. plants would capture some of this demand.

Another reason for Escalante's optimism is that his company has a plan to diversify its revenue sources into Latin America.

The CEO, who has already toured candidate locations, including in Peru and Guatemala, indicated the company may settle on a specific plan in two years.

Grupo Cementos has investors guarding its back, too. Its share price rose sharply after Trump's victory.

Grupo Cementos' strategy offers two lessons for Mexican businesses.

One is to not cling to that exporting gold mine known as the U.S. and instead to boldly cross the border and establish operations there. Grupo Cementos found this route to be quite profitable.

The second lesson is that Mexican companies should start diversifying into other markets. Currently, Mexico's overall economy heavily depends on the U.S. market. As much as 80% of its exports go to the country. For investments, the figure is 50%. There should be more room for Mexican businesses to find opportunities in other Latin American countries.

Additionally, Mexico would benefit from supporting growth at home. Its domestic market remains underdeveloped. Exports pour in, drowning wage growth. But if wages get thrown a lifeline, the domestic market would become a viable revenue source for Mexican businesses.