Target Corp. and Walt Disney Co. have joined forces to open dedicated Disney Stores in about two dozen Target locations starting this fall, the latest example of a large retailer offering a specialty shop within its walls.

The companies said Sunday they plan to open 25 Disney Stores at Target locations across the U.S. on Oct. 4. By the end of 2020, the companies expect to add an additional 40 Disney Stores at Target locations.

The Disney “shop in shop” locations will be run and operated by Target employees and will include more than 450 items, such as toys, games, apparel and accessories, including items that had previously been exclusive at Disney retail locations.

Retailers are increasingly carving out space in their stores for other brands and concepts. J.C. Penney Co. and Macy’s Inc. recently said they’d set aside space within some of their stores for resale marketplace thredUp Inc. Also, Kroger Co. has branded sections in some stores of Walgreens Boots Alliance Inc.

Target has long collaborated with celebrities and designers for exclusive products and collections. Over the past 20 years, Target has worked with designers ranging from Anna Sui to Lilly Pulitzer on exclusive lines.