Leather Creations Furniture has a dozen locations across the US, though you’ve probably never heard of them before. I hadn’t. Sure, they’d received the Customer’s Choice Award for five years in a row, and even named one of the fastest growing privately-held companies by Entrepreneur Magazine, but they were still just another leather furniture store.

That was until a small ad in an Illinois newspaper changed everything. Last week this ad made its way onto the internet, where it has been mentioned over in over 350,000 blogs and websites. Take a look…

When businesses say promotion is hard, I can’t help but laugh. Promotion is easy. Mimicking your competitors is easy. Parroting business cliches is easy. But saying something humorous or unique when every aspect of your marketing is drained through a committee…now that is hard.