The daughter of a 77-year-old cyclist killed in a fatal hit-and-run near Geelong on Tuesday has spoken of her family's devastation, and renewed calls for the driver involved to come forward.

Gordon Ibbs was killed after being struck by a car on Geelong-Ballan Road at Anakie about 2.30pm on Sunday. Witnesses told police the maroon VT Holden Commodore did not stop after hitting Mr Ibbs.

Gordon Ibbs, 77, was a retired Ford worker and avid cyclist.

On Wednesday night, Mr Ibbs' daughter Charlene Christensen told A Current Affair that the driver had "killed not only a beautiful person, but he shattered the life of my family".

"My mum's devastated, she's just a broken person - because they were married for 45 years nearly."