TEMPE, Ariz. -- To the surprise of no one, the Los Angeles Angels have built their marketing efforts around newly acquired slugger Albert Pujols.

The Angels have 20 "El Hombre" billboards around Southern California. Molly Knight, Special to ESPNLosAngeles.com

But one segment of that campaign has run afoul of the player's wishes. The Angels have 20 billboards around Southern California with Pujols pictured in an Angels uniform alongside the Spanish words "El Hombre."

Pujols has asked not to be called that in deference to St. Louis Cardinals Hall of Famer Stan Musial, who was referred to as Stan "The Man" during most of his 22-year career.

The Angels said they did not consult Pujols or his agent before launching the campaign. It was planned shortly after the Angels signed the first baseman to a 10-year, $250 million contract in December.

"Like I say, I haven't talked to them, but I prefer not to use [El Hombre]," Pujols said Wednesday.

It's an emotional issue for Pujols because he became acquainted with 90-year-old Musial in his 11 seasons playing in St. Louis. In 2010, Pujols asked St. Louis media and fans not to call him "El Hombre."

"I still have the same respect for him as I had, not just for what he's done in baseball but for what he did for his country," Pujols said. "That's something you have to appreciate."