Yelp's advertising products for local businesses boast the ability to:

Put up a slideshow of the images of your business, and include a short video Highlight a user’s review that you like the most (as the business owner) Promote your business as a sponsored search result and on your competitors’ business pages. Target potential clients while they are making decisions about where to spend their money on a business like yours

By paying as an advertiser, Yelp opens up a whole new set of features for you, including the ability to add unlimited photos to your Yelp account and a high-quality 60-second video produced by a professional videographer to be displayed on your listing. Your adverts are displayed on the listings of other related businesses in your area as well as in the search results when a potential customer is looking for a restaurant in your area. Your competitors’ adverts will also be removed from your listing, allowing you to keep the purchasing focus solely on your business.

Despite that sounding all fine and dandy, these features come at a premium price. Yelp's advertising structure works as such:

$300/mo – promotes you to 1,500 people in your area looking for a business like yours.

$500/mo – promotes you to 4,000 people in your area looking for a business like yours.

$1000/mo – promotes you to 10,000 people in your area looking for a business like yours.

In essence, you are looking at $100 CPM (cost per thousand impressions) to $200 CPM to advertise on their network. Pricing at these rates is usually accompanied by in-depth campaign analytics, full control of your ads, and the ability to iterate ads rapidly; however, on Yelp none of that exists.