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Didn’t you know? Pikachu friggin’ loves ketchup. And now, a major Japanese ketchup maker has roped in that electric rodent to help promote the stuff.


Kagome is rolling out a “I Love Pikachu’s Ketchup” campaign, complete with instructions on how to draw the character on a Japanese rice omelette. In case you are curious, like so:


And then:

Inside Games and My Navi report that people can also get special Pikachu ketchup bottle caps by trading in bar codes.


Or, you can try to snag a rice omelette plate shaped like Pikachu’s face or a Pikachu plush toy with the character holding a bottle of ketchup (there are only a thousand of each).


An artist’s mock-up, but how cute is this?

Pikachu has appeared on a ton of products in Japan, but as far as I know (and do correct me if I’m wrong!), this is the first time the character has sold ketchup.


To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft .

