"We wanted to be close to Philadelphia because that's the community most affected by the opioid crisis," Ross said. Medical marijuana was approved in April as a treatment for opioid withdrawal by the state Department of Health. Soulful Wellness, Ross said, is owned by a group of doctors, lawyers, and pharmaceutical executives who have paired with a former principal who worked with a Colorado marijuana company. The company prides itself on its diversity. "We're black-owned and unashamedly so," Ross said. "There is not enough diversity in this industry. We aim to fix that."