Horns Up, Limes In: Corona named sponsor of Texas Longhorns

Recommended Video:

The University of Texas athletics department announced a partnership with Corona Extra, naming the imported beer an official sponsor of the Texas Longhorns.

As part of its relationship with Texas, Corona has adopted the slogan, "Horns Up, Limes In!"

"Texas is proud to join with the Corona Extra team to promote the excitement and pageantry of collegiate sports," said Texas men's athletic director Mike Perrin, who leads an athletic program that started selling beer at football, basketball and baseball game two years ago.

The sponsorship includes access to the university's football, basketball and baseball programs, a responsible drinking campaign, hospitality, tickets, media exposure on the Longhorn Network, and access to the "Texas Exes" alumni community. Corona also has use of University trademarks for use in certain point-of-sale, social, digital and other advertising materials.

"There really isn't anything more emblematic of the state of Texas than the storied history of the four-time football national champion Texas Longhorns," Corona's Vice President of Marketing John Alvarado said. "Corona is honored to be a part of the legendary Longhorns lore, and we're excited to raise our Coronas and Hook 'em Horns this season as part of a statewide platform."

Corona plans to have a "Corona Beach House" located near Darrel K Royal-Memorial Stadium on gamedays for fans 21 and over as part of the stadium's tailgating experience.

IMG College, LLC, the exclusive multimedia rights holder for The Texas Longhorn athletics, negotiated the relationship between Corona Extra and the University of Texas.

The Corona-Texas partnership marks the first imported beer brand to partner with a university in the United States.

PHOTOS: Ranking the most profitable Texas college sports programs

The Corona sponsorship includes access to the University of Texas' football, basketball and baseball programs, a responsible drinking campaign, hospitality, tickets, media exposure on the Longhorn Network, and access to the "Texas Exes" alumni community. Browse through the photos above for a look at the most profitable college athletic departments in Texas. less PHOTOS: Ranking the most profitable Texas college sports programs

The Corona sponsorship includes access to the University of Texas' football, basketball and baseball programs, a responsible drinking campaign, ... more Image 1 of / 14 Caption Close Horns Up, Limes In: Corona named sponsor of Texas Longhorns 1 / 14 Back to Gallery

Browse through the photos above for a look at the most profitable Texas college sports programs.