Welfare organization Mercy For Animals is expanding its pro-vegetarian TV ad campaign, with segments from the national campaign slated to air on popular channels such as Bravo, VH1, Oxygen, and E! later this month. The ads, which garnered millions of views after premiering on MTV last fall, are designed to promote the veg lifestyle by exposing viewers to the cruel conditions animals face on factory farms and at slaughterhouses—each segment juxtaposes common scenarios of people buying meat with footage of farm animals suffering in industrial farming systems. By bringing its message to mainstream media outlets across the country, MFA hopes to encourage a diverse audience of consumers to rethink their dietary choices.

Please support independent vegan media and get the very best in news, recipes, travel, beauty, products, and more.

Subscribe now to the world’s #1 plant-based magazine! Subscribe