Michael Wayne

Prisonplanet.com

Monday, February 22nd, 2010

On January 19, 2009 CNN pundit Glenn Beck pulled up anchor and took his news wagon on the road. Since that time Beck’s been parking his rig in the lot over at Rupert Murdoch’s FOX News Channel. At his new 5:00 p.m. spot, Beck’s self-proclaimed rodeo show has been doing quite well. Seems FOX has a lot of rodeo fans. Beck proclaims he’s not a journalist, just a rodeo clown trying to get your attention.

According to TVbyTheNumbers.com, in less than one year Beck has become FOX’s hot new rising star. Though FOX’s top cable news show, The O’Reilly Factor, has consistently drawn half-a-million to a million more viewers than Beck, throughout 2009 Glenn’s rodeo gag continually edged closer and closer to Sean Hannity’s second-place ratings behind O’Reilly. Last month, on the one year anniversary of Beck’s move to FOX, Hannity’s numbers made a one-day-spike to over double that of Glenn Beck. But it didn’t last. From that day forward Beck’s numbers edged past Hannity and Beck has averaged over 100,000 more viewers per day than Hannity. With a peak of 3.99 million viewers, this rodeo clown has indeed gotten some attention.

As of early February Glenn Beck had become the second most highly rated FOX news program, well ahead of CNN and MSNBC rivals. But then came the dive.

On February 11 th Beck circled the wagons and invited Texas gubinatorial candidate, Debra Medina, onto his morning radio show. During that nationally syndicated radio program Beck ambushed Medina and effectively labeled her as a “9-11 Truther.” Beck then dispensed with the interview and began laughing at Medina once she was off air. And Beck immediately began promoting candidate Rick Perry, sitting governor of Texas. Then in a mini-commentary Beck stated that Medina’s comments were “the fastest way back to four percent,” referring to Medina’s meteoric 20-point rise to 24 percent in some pre-election polls.

But ironically Beck’s commentary would become a prophetic statement about his own audience numbers. After that morning interview, the blowback against Beck began immediately on the Internet. Medina’s supporters were furious over Beck’s comments and took it as a smear campaign. And later that day when Beck went on-air at FOX studios, Beck suffered a massive 17 percent drop in audience numbers (see TvbyTheNumbers.com charts below). That equated to a loss of over one-half million viewers. And that loss was not a temporary blip. Beck’s audience loss has been sustained. In the ten days since the incident on February 11 th Beck’s audience at FOX has dropped by an average of 17 percent. A consistent loss of over half-a-million viewers.

The question now is whether FOX’s new rising star will become a falling star after stepping in the cowpie. And will Texas candidate for governor, Debra Medina, continue to rise.

Fair and Balanced? You decide. Texas early voting polls currently open.

A d v e r t i s e m e n t



Cable News Ratings– Glenn Beck/FOX News TVbyTheNumbers.com

February

All 25-54 35-64

viewers yrs old yrs old



01, 2010 3,069,000 (749,000) (1,470,000)

02, 2010 2,945,000 (729,000) (1,397,000)

03, 2010 2,917,000 (722,000) (1,467,000)

04, 2010 2,977,000 (842,000) (1,562,000)

05, 2010 2,763,000 (667,000) (1,351,000)

06, 2010

07, 2010

08, 2010 2,858,000 (835,000) (1,448,000)

09, 2010 3,057,000 (828,000) (1,508,000)

10, 2010 2,969,000 (777,000) (1,405,000)

11, 2010 2,623,000 (692,000) (1,178,000)

12, 2010 2,516,000 (617,000) (1,174,000)

13, 2010

14, 2010

15, 2010 2,790,000 (837,000) (1,407,000)

16, 2010 2,852,000 (709,000) (1,389,000)

17, 2010 2,500,000 (566,000) (1,174,000)

18, 2010 2,524,000 (608,000) (1,162,000)

19, 2010

20, 2010

21, 2010

22, 2010

23, 2010

24, 2010

25, 2010

26, 2010

27, 2010

28, 2010

29, 2010

30, 2010

31, 2010

Cable News Ratings– Glenn Beck/FOX News TVbyTheNumbers.com

January

All 25-54 35-64

viewers yrs old yrs old



01, 2010 880,000 (213,000) (353,000)

02, 2010

03, 2010

04, 2010 2,656,000 (676,000) (1,161,000)

05, 2010 2,710,000 (795,000) (1,320,000)

06, 2010 2,609,000 (677,000) (1,314,000)

07, 2010 2,601,000 (703,000) (1,259,000)

08, 2010 2,566,000 (579,000) (1,082,000)

09, 2010

10, 2010

11, 2010 2,786,000 (709,000) (1,210,000)

12, 2010 2,566,000 (732,000) (1,201,000)

13, 2010 3,175,000 (852,000) (1,413,000)

14, 2010 2,712,000 (689,000) (1,183,000)

15, 2010 2,524,000 (614,000) (1,143,000)

16, 2010

17, 2010

18, 2010 3,164,000 (893,000) (1,515,000)

19, 2010 3,446,000 (956,000) (1,548,000)

20, 2010 3,705,000 (965,000) (1,793,000)

21, 2010 3,323,000 (895,000) (1,563,000)

22, 2010 3,992,000 (1,127,000) (1,941,000)

23, 2010

24, 2010

25, 2010 3,145,000 (799,000) (1,468,000)

26, 2010 3,196,000 (936,000) (1,600,000)

27, 2010 3,140,000 (764,000) (1,454,000)

28, 2010 3,514,000 (910,000) (1,612,000)

29, 2010 2,806,000 (725,000) (1,277,000)

30, 2010

31, 2010



Cable News Ratings– Glenn Beck/FOX News TVbyTheNumbers.com

December

All 25-54 35-64

viewers yrs old yrs old



01, 2009 2,521,000 (635,000) (1,202,000)

02, 2009 2,693,000 (755,000) (1,345,000)

03, 2009 2,115,000 (463,000) (961,000)

04, 2009 1,992,000 (526,000) (889,000)

05, 2009

06, 2009

07, 2009 2,706,000 (693,000) (1,271,000)

08, 2009 2,620,000 (637,000) (1,345,000)

09, 2009 2,580,000 (694,000) (1,310,000)

10, 2009 2,592,000 (627,000) (1,248,000)

11, 2009 2,267,000 (576,000) (1,145,000)

12, 2009

13, 2009

14, 2009 2,563,000 (590,000) (1,270,000)

15, 2009 2,354,000 (552,000) (1,067,000)

16, 2009 2,476,000 (665,000) (1,221,000)

17, 2009 2,305,000 (520,000) (978,000)

18, 2009 2,114,000 (485,000) (979,000)

19, 2009

20, 2009

21, 2009 1,919,000 (471,000) (903,000)

22, 2009 1,660,000 (419,000) (813,000)

23, 2009

24, 2009 1,163,000 (268,000) (512,000)

25, 2009

26, 2009

27, 2009

28, 2009 1,896,000 (494,000) (972,000)

29, 2009 1,942,000 (457,000) (897,000)

30, 2009 2,194,000 (522,000) (1,112,000)

31, 2009 945,000 (246,000) (417,000)



Cable News Ratings– Glenn Beck/FOX News TVbyTheNumbers.com

November

All 25-54 35-64

viewers yrs old yrs old



01, 2009

02, 2009

03, 2009

04, 2009

05, 2009

06, 2009

07, 2009

08, 2009

09, 2009

10, 2009

11, 2009

12, 2009

13, 2009

14, 2009

15, 2009

16, 2009

17, 2009 2,663,000 (628,000) (1,286,000)

18, 2009 2,512,000 (651,000) (1,193,000)

19, 2009 2,730,000 (689,000) (1,266,000)

20, 2009 2,404,000 (579,000) (1,095,000)

21, 2009

22, 2009

23, 2009 2,847,000 (738,000) (1,316,000)

24, 2009 2,677,000 (759,000) (1,228,000)

25, 2009 2,344,000 (641,000) (1,136,000)

26, 2009 875,000 (228,000) (367,000)

27, 2009 1,590,000 (348,000) (724,000)

28, 2009

29, 2009

30, 2009 2,546,000 (560,000) (1,138,000)

This article was posted: Monday, February 22, 2010 at 5:09 am

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