It’s batten down the hatches time in the port of Grimsby, where locals are bracing themselves for an almighty storm with the imminent release of Sacha Baron Cohen’s latest film.

In Grimsby, due in cinemas tomorrow, Cohen plays Nobby, a Britpop Neanderthal revved-up on benefits and blue WKD, who has nine kids and a penchant for football hooliganism, animal cruelty and inserting fireworks into his own backside while standing on the bar at his local boozer.

With credentials like that, it’s obviously no Citizen Kane.