The bread and butter of the social media industry is people trying to look cooler than they are in real life. It's why all of your profiles say that you're "quirky," when in reality you're just an arsonist. But some people can take that need to look awesome too far, and they turn their social media feeds into a buffet of lies and deceit. For example ...

5 People Take Fake Vacations Just For Social Media

You could make a strong argument that the entire purpose of a vacation is to get away from your current grind, to relax, unwind, and recharge. Thus, faking a vacation is some kind of ass-backward tomfuckery. You're putting effort into pretending to not be putting effort into something. It's dumb, is what it is. So naturally, it's all the rage on social media.

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A number of people made news for faking their Coachella trips in 2019 -- which, in contrast to what I just said, is probably better than actually going to Coachella, but we're not here to debate the merits of an overpriced herpes-riddled shitshow. Now, they say they're only doing it to expose how fake Instagram is, but of course they only reveal that after they reap all of that sweet, desperate attention first. It's indicative of the whole social media trend to want to be everywhere so goddamn much that you waste time pretending to be somewhere instead of actually going anywhere.

In researching this, I was looking for a specific story about someone trying to fake a vacation and accidentally stumbled upon this list of videos. Look at all these people faking vacations like they're travel wizards. But why?