New Delhi (CNN Business) Walmart is opening up another front in its battle with Amazon to dominate India's online market — video.

Flipkart, the massive e-commerce company that Walmart bought last year , will roll out a streaming service to users of its mobile app in the coming weeks, the company said Tuesday.

The service, called Flipkart Videos, will feature a "curated range of movies, shows and entertainment series" and will be free.

"We believe that our customers shouldn't pay extra for premium content and hence our offering is different from anything else that is currently available," Flipkart said in a statement.

Amazon's AMZN streaming service, which launched in India in 2016, is part of its Prime membership service which costs 129 rupees ($1.80) a month or 999 rupees ($14) a year.