Since its foundation in 1881, Seiko has always pursued the art of watchmaking. The Seiko Presage collection of fine mechanical watches has previously featured dials inspired by traditional Japanese aesthetics and craftsmanship such as porcelain enamel, “shippo”

enamel, and “urushi” lacquer. Now, Presage is working with a traditional Japanese snack: “senbei” or Japanese rice cracker. Through the integration of two Japanese fields of expertise, this marvelous product was born.