ROCK CITY //

AARHUS, DENMARK

Rock City is a music store located in the heart of Aarhus, Denmark. They specialize in the sale and repair of guitars - be it either electric, bass, or acoustic - and have been doing so for the past 24 years. The staff consists of musicians entirely, and they offer a great deal of expertise and service.

The following re-brand was made with focus on helping them communicate more clearly to their target demography, and show what Rock City is all about. Not only that, but more user-friendly and engaging website and advertising was needed to establish a stronger local presence, as well as compete with the vast amount of webshops available.