Last year, Toyota launched the "Start Your Impossible" global corporate initiative to transform the company from an automobile company to a mobility service company. This was guided by the company's desire to contribute to the improvement and enhancement of customers' lives and society as a whole through support of the creation of a more inclusive and sustainable society in which everyone feels inspired to challenge his or her impossible. In developing the Sora, Toyota has sought to design buses that provide customers with freedom of mobility and become enduring town icons.

Toyota aims to create a bus that works for and supports society, so the Toyota Fuel Cell System (TFCS) has been leveraged in the Sora for its environmental friendliness and ability to serve as a power source in the event of a disaster. The Sora features human-centric universal design and functions, reflecting Toyota's desire that when riding the Sora, mobility no longer presents an impediment to customers challenging the impossible, which helps enable them to achieve their dreams.

The Sora offers the following specific features