The Dodgers unveiled a new era for their franchise Wednesday with praise for its history and predictions for its future.

"We're gonna get it done," new owner Magic Johnson said Wednesday at a Dodger Stadium news conference. "I know Matt Kemp challenged me in basketball but we gotta win the World Series first, Matt, and then you'll get that chance."

Johnson also had another promise: Parking at Dodger Stadium will be reduced from $15 to $10.

"We're gonna pour money into the team," Johnson said. "We're gonna pour money into the fan experience and we're here to win."

In front of a throng of Dodgers greats, including Don Newcombe, Maury Wills, Tommy Davis, Tommy Lasorda, Steve Garvey and, of course, Vin Scully, the Lakers great got choked up talking about Jackie Robinson and his new role in Los Angeles. He praised Scully, a Dodgers broadcaster since 1950, and Peter O'Malley, whose family owned the team for decades, for helping instill Dodger tradition and vowed to get it back.

"Mr. O'Malley, we owe you a lot!" Johnson said, according to the Los Angeles Times' Bill Shaikin. "This man put pride into the Dodgers. We want to bring that pride back."

The Guggenheim Baseball Management team, led by Mark Walter and Johnson, paid $2.15 billion to purchase the Dodgers in a sale completed Tuesday.

"It's time now to meet the group that will take the Dodgers higher than the Sistine Chapel," Scully said, according to Shaikin.

Since winning the World Series in 1988, the Dodgers have reached the playoffs six times but won only two series. The first-round playoff wins came under previous owner Frank McCourt in 2008 and 2009, though McCourt has since been forced to sell the team when he encountered financial problems. As a consequence, the team's payroll suffered.

"We are moving this franchise forward. We are not going to talk about Frank McCourt anymore," Johnson said, according to Shaikin. "Let's move forward. Frank is not here. He is not part of the Dodgers anymore. We should be clapping for that."

New CEO Stan Kasten, who has previously run the Braves and Nationals, said the team will be built on player development, but will be open to pursue improvements at midseason should it remain in contention. The Dodgers entered the day at 17-7 and in first place in the National League West.

"When we can acquire someone that can help us, we're going to do that," he said.

Kasten also said the Dodgers are committed to improving Dodger Stadium, which opened in 1962 and is the third-oldest ballpark in the majors. He called the Wrigley Field clubhouse, "The only (one) in America that is worse," according to Shaikin.

For the most part, though, the mood was overwhelmingly positive, from the moment Johnson was heading to his new job this morning.

"This is one of the happiest days of my life," Johnson tweeted before the press conference.