Two motorists in Arkansas learned a hard lesson about smoking around a gas pump when flames shot up from the side of the car as they pumped gas.

STUTTGART, Ark. (WTHR) - Those "No Smoking" signs are at the gas pump for a reason, folks.

Two motorists in Arkansas learned that lesson the hard way when flames shot up from the side of the car as they pumped gas. One of the people seen in security camera video pulls the pump from the car, which only causes the fire to spread to the pump.

The two people outside the car and a passenger in the car flee for safety, then return to douse the flames.

People at the gas station believe the fire was started by a cigarette. The local fire department is using the dramatic video as a reminder to not smoke - or use your cell phone - while filling up.

"Everybody is warned about these things all the time, but nobody seems to care," said Charles Anderson, who sells fire extinguishers.