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Re: Taxes/health records rollout

since we are now doing health 1 hour after she finishes Cuba speech, will that totally drown out any stories about her speech? On Fri, Jul 31, 2015 at 1:07 AM, Brian Fallon <bfallon@hillaryclinton.com> wrote: > *ROLLOUT PLAN FOR TAX/HEALTH RECORDS FOR FRIDAY, JULY 31* > > > > *Round 1* > > > > *At 1 PM: *Pitch the first round of stories to the travelling press corps > (AP, Politico, WSJ, WaPo, etc) with a 2 pm embargo. For these stories, we > will: > > > > · Provide the full text of HRC’s physician’s letter, summarizing > that she is in excellent health and is medically fit to perform the duties > of President. We will push that she is the FIRST presidential candidate to > release this info. > > > > · Also indicate that the tax returns will be posted later in the > day. > > > > o In describing that the tax returns are forthcoming, we will stress > that the amount of our disclosure will better Jeb’s in three key ways: > > > > 1. TOTAL YEARS OF RETURNS: Jeb made a big deal of releasing 33 years > of returns, a record for a presidential candidate. Today we are posting > the Clintons’ returns from 2007-2014 on our website. The returns for > ’92-2006 were already available online, and 1977-1991 were reported on > extensively when they were made available. Today’s release means that > Hillary Clinton has made 38 years of returns available to the press over > the course of her career. > > 2. SPEECH INCOME: In addition to her returns, Hillary Clinton is > releasing itemized income amounts for each speech delivered by her and > President in 2013. (She has already done it for 2014 and the early part of > 2015). Jeb did not do this. > > 3. INCOME SOURCES THAT PASSED THROUGH LLC: HRC will also itemize the > income that went through her and the President’s LLC entities. Jeb has > refused to disclose the clients from whom he derived income that passed > through his LLC known as Jeb Bush and Associates. > > > > We expect the stories that pop at 2 pm to have headlines such as “CLINTON > IN ‘EXCELLENT HEALTH,’ MEDICAL RECORDS SAY” … “CLINTON RELEASES HEALTH > REPORT” ... "CLINTON CAMP AIMS TO ONE-UP BUSH IN DISCLOSING FINANCES". The > lede of most of these stories will be the health records since they are > being released in full, but the lower paragraphs of the stories will focus > on how the campaign says it will improve upon Jeb Bush’s level of > disclosure when the tax returns emerge. > > > > > > *Round 2* > > > > *At 3 PM: *We will provide the travelers list with the toplines of > Clinton’s 2014 tax returns, emphasizing their effective tax rates (both > federal and state-federal, combined). We will also provide advance text of > the statement from HRC about how the wealthy – a category in which she > includes herself – ought to pay their fair share, not seek to shrink or > shirk their obligations. We will provide these materials on embargo until > 4 pm. > > > > We expect the headlines from this round to include: “CLINTONS PAID xx% > RATE IN 2014” … “CLINTON, RELEASING RETURNS, SAYS WEALTHY SHOULD PAY MORE.” > > > > *Round 3* > > > > *At 4 pm*: Concurrent with the Round 2 stories popping, a webpage will go > live onhillaryclinton.com. There, the following materials will be listed: > > > > o Intro paragraph explaining what we are posting > > o HRC statement > > o Links to: > > § 2007-2014 returns > > § Itemized speech income from 2013 > > § Physician’s letter > > > > We will send out a brief release providing reporters with the link to this > page. From this point on, reporters will dig into specific details in > search of negative storylines, and re-write the Round 1 and Round 2 stories > to reflect the additional detail. Among the storylines we expect reporters > to zero in on once they dive into the full returns: > > > > · The actual income amounts (to the dollar) reported by the > Clintons for 2014, and cumulatively for the eight years reported. > (Previously, their incomes only needed to be stated as a range under the > Personal Financial Disclosure Form). Using this figure, reporters will > dwell on the Clintons’ sheer wealth. > > · The fact of HRC’s LLC entity. Again, we will try to put the > focus on how we are going beyond what Jeb did in disclosing all the income > sources for this LLC, but the fact of it will be new to reporters. > > · The actual income amount earned by WJC from his consulting > contracts, especially Laureate. > > · Reporters will also scrutinize the 2013 speech list for overlap > between speech hosts and campaign/Foundation donors that could fuel > “pay-to-play” storylines. > > > > Despite these inevitable angles, based on the framing performed in the > earlier rounds of stories, we will have given ourselves the best possible, > “fighting” chance of promoting the most helpful storylines (i.e., the > superlative of being the first candidate to release her health records, the > Clintons’ high effective tax rate, their call for a more progressive tax > code that asks wealthy individuals like themselves to pay more, the > heightened transparency of HRC’s tax returns as compared to Jeb’s, etc). >