The Smart ForTwo micro-car is only 2.69 metres in length, so finding a parking spot for it won’t take too much time. Based on this insight, BBDO Germany came up with a witty print + film campaign that shows how the Smart ForTwo can help you save time and turn a negative situation into a positive one.

The first ad film begins with a headline that says “The first thing you see at the office party is your crush making out with Bob from accounting.” After a few seconds, a Smart ForTwo drives in and gets parked in the tiny space between the words “crush” and “making”. The car looks like a full stop/period between the sentence. The rest of the words disappear leaving just “The first thing you see at the office party is your crush.”

The tagline reads “Life doesn’t wait until you’ve found a parking space.” There are three print ads and three animated films based on this concept. Check out the entire campaign below.

1. Office Party

2. Salsa Class

3. Stove

Print Ads

1. Office Party



2. Salsa Class



3. Stove



CREDITS

Advertising Agency: BBDO, Berlin, Germany

Chief Creative Officer: Wolfgang Schneider

Creative Managing Directors: Mirko Stolz, Tobias Grimm

Executive Creative Director: Michael Schachtner

Creative Director: David Missing

Art Director: Shelley Lui

Copywriter: Nico Baumann

Managing Director: Jens Fauth

Account Director: Steffen Guenther

Account Manager: Olga Lorenz

Chief Production Officer: Steffen Gentis

Production Company / Post Production: Craftwork

Producer / Post Production: David Muellenborn / CraftWork

Audio Production House: Studio Funk

Sound Engineer: Andy Schlegel

Editor / Animation: Till Markull

Clever concept and copywriting. What do you think? Share this campaign with someone who’s always late and voice your views in the comments below.



