I'm pretty sure it's Bernie's job to convince people about why they should vote for him and do whatever it takes to get their vote. If it means campaigning in the south then you go and campaign there in person if it gives you state during the primaries even if you you don't win it in the general.



If your plan for the south is word of mouth and tv then it's a shitty plan and it showed in the results or are you going to tell me that southern voters are "low information voters"?