Around 20 years ago McDonalds got a permission from the Communist Party of Soviet Union to open its first rest in Soviet Russia. It was not only the first McDonalds but generally the first fast food place in Russia ever. People from all over the Russia when visiting Moscow wanted to visit this “pearl of the capitalism” so there were literary a few mile long lines of the visitors to this place.

Also around the same time Pepsi started its sales exclusively in Russia, there were no any other cola or even some soft-drink of any other foreign origin. The number of points of sale was also limited and also because of that there were long lines to each.