It’s not often that I’ll stop my fast forward through commercials to watch something. I definitely did when I saw the Reese’s: Perfectly Easter advertisement.

I’m not only a huge critic of candy (because I love it so), I’m also rather fond of breaking down advertising, but I’ll save that for another time.

The important takeaway I got on that advert was that Spring is in the Air and Reese’s Eggs are a chocolate covered peanut butter product.

Candy Blog reader, Peloria, has been wonderfully helpful in helping me track down these two versions by leaving comments on my original review of the perfect Reese’s Peanut Butter Eggs (2006 version). I got a hold of eggs for 2009 from three stores with two different wrappers. For the most part single Reese’s Eggs are sold with the package that doesn’t say that they’re milk chocolate. But I also found the six pack that says Milk Chocolate above the Reese’s logo.

Whether they say Milk Chocolate or not, the ingredients are the same. So I did a little digging.

The classic Reese’s Peanut Butter Egg ingredients were (2005 source):

Milk Chocolate, Peanuts, Sugar, Dextrose, Salt, Partially Hydrogenated Vegetable Oil, Corn Syrup, Cornstarch, Glycerin & TBHQ.

The current 2009 ingredients:

Peanuts, Milk Chocolate, Sugar, Dextrose, Vegetable Oil, Chocolate, Nonfat milk, Salt, Whey, Partially Hydrogenated Vegetable Oil, Corn Syrup, Milk fat, Corn Starch, Soy Lecithin, Glycerin, TBHQ, Vanillin.

For reference, the standard Reese’s Peanut Butter Cup ingredients are (in 2009):

Milk Chocolate, Peanuts, Sugar, Dextrose, Salt & TBHQ.

There are a few changes there, but nothing that definitively says that these aren’t a real chocolate product any longer. But they’re different enough to change the nutritional profile. There’s more salt (they’ve gone from 140mg to 150mg), and 11 grams of fat now instead of 10.

So I tasted them (after all, at this point I had 9 of them). The chocolate coating looked a bit chalky, not glossy (and some looked a little swirly and uneven in color). They’re soft and the peanut butter overwhelms any chocolate flavor anyway. The peanut butter center is crumbly and nutty, not completely smooth but not crunchy, just a little more rustic than the stuff in a jar. Salty, sweet and satisfying. The chocolate coating feels cool on the tongue and seems to melt pretty well, but it also melts in my fingers pretty quickly too. It’s a good time these come along in the spring because they’d never make it in a Los Angeles summer.

I’m not sure why Hershey’s has removed the Milk Chocolate part from some wrappers, I fear it’s because they’re planning something for next year ... kind of easing us into crappy candy instead of a sharp shift that causes an uproar like the true & mockolate Kissables being on the shelves at the same time. I still consider them a winner. The prices appear to have gone up. I got the six pack for $2 on sale, but buying the individual ones, the best sale I could find was 75 cents each.

Hershey’s has a bunch of other candies for Easter in the Reese’s line, too. There are Fudge Covered Reese’s Peanut Butter Eggs and Reester Bunnies, which are just a molded version of the RPBC in various sizes. They’re more chocolate than peanut butter. Then there are the Foil Eggs, the Reese’s Pieces Eggs (in beautiful pastels),

Then there’s this strange monstrosity which is also called Milk Chocolate Reese’s Peanut Butter Egg but unlike the 1.2 ounce version, this one is molded. It’s also 6 ounces (so five times as big but twice the price per ounce).

The box is ridiculously oversized for the product - it’s 6.5 inches long. The egg itself is 4.5 inches long, 1.5 inches high and 3 inches wide at the broadest part. That means one inch of space on all sides ... feels like more than just protection, feels like a bit of fakery. (Though it’s easy to see the entirety of the product through the cellophane window.)

The ingredients are pretty much the same as the Reese’s Peanut Butter Cup - erring on the chocolate as the first ingredient, not peanuts.

I get the sense that these are supposed to be like those deluxe slicing candy eggs that have always puzzled me. Candy, in my opinion, doesn’t need any serving implements. It’s meant to be eaten with the fingers and needs no preparation or tools. Either I bite into this one and eat it all by myself, of I slice it up. Which I did.

Looking at the slices there, I think you can tell that this is not the same center as the 1.2 ounce egg ... it looks and feels a bit oilier (which is not a bad thing, just a different thing).

The interesting experience with these slices is that the amount of chocolate shell varies so much depending on where the slice comes from. The ends, of course, are mostly chocolate. But even in a center slice, the chocolate shell is especially thick, much thicker than any cup I’ve ever had from Reese’s, as thick as a regular Hershey’s Milk Chocolate Bar.

The chocolate flavor was completely lost on this product, it tasted like peanut butter fudge, though it was pretty smooth and sweet with a slight milky flavor to it. The peanut butter center was stellar. It was relatively solid, had the crumbly texture and didn’t taste as sweet as the regular eggs. I liked the clear distinction between the chocolate shell here and the peanut butter filling, instead of the unclear margins in the smaller egg. But sometimes the chocolate had a coconut flavor to it that I can’t quite explain nor say that I cared much for.

However, the silly over-packaging and price tag would certainly keep me from buying these ever again. But if you’re looking for something for a peanut butter obsessed person’s Easter basket instead of a pile of the small eggs or the standby bunny, it might be fun. Portion control was a lot easier than I thought, I sliced up rather logically into five pieces, though I can’t be sure that they were actually the same weight. The package says that it serves four (which means each serving is more than a single regular egg).

I feel like downgrading the 1.2 ounce Reese’s Eggs to a 9 out of 10, but maybe that’s an emotional response, a response out of fear, not one based on my actual tasting (though there was some throat burning from the sweetness I don’t remember from the past). As for the giganto one, it’s not something I appreciate, though I guess it’s okay. I give it a 7 out of 10.

UPDATE 3/30/2009: Thanks to Peloria’s continued documentation, I kept looking for these other non-milk chocolate labeled eggs. I finally found them at the 99 Cent Only Store near my house. The packages were 2 for a dollar.

Sure enough the ingredients indicated that they’re really not chocolate (I know, the photo looks like all the other photos, but trust me, this is what the reverse says):

Peanuts, sugar, dextrose, vegetable oil (cocoa butter, palm, shea, sunflower and/or safflower oil), chocolate, nonfat milk, contains 2% or less of milk fat, lactose, salt, whey, partially hydrogenated vegetable oil, corn syrup, soy lecithin, cornstarch, glycerin, TGHQ & PGPR, vanillin.

They look a little flatter than the milk chocolate eggs (labeled or not). As for the taste, well, this one seemed really salty to me, but maybe that’s what happens when I have peanut butter eggs for breakfast. (Hey, eggs are a breakfast food!)

The mockolate coating wasn’t bad, it wasn’t any worse looking than the current eggs. It has a similar melt and cool feeling on the tongue, it’s sweet but I didn’t taste any milky component to it.

I still don’t know what’s going on. I don’t know why they’ve have both on the market at the same time, why they’d make two versions and ruin something that was perfectly good and perfect. As for the ruining part, well, they’re not that bad but I’m not fond of eating palm oil when I could be eating cocoa butter.

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