He is arguably the greatest guitarist of our generation — do not let his pop music fool you. Already a subject of intense debate with each ensuing album release, it is becoming increasingly apparent that John Mayer is slowly but surely carving out a body of work destined to put him amongst the Mount Rushmore of guitarists. The seven-time GRAMMY Award-winning singer-songwriter effortlessly maneuvers between blues, folk and old-school rock ‘n’ roll, with his signature melodic licks and riffs, and trancelike facial expressions.

For over a decade, music aficionados have recognized John for his electrifying belters such as “Gravity,” “Neon” or “Covered in Rain.” However, it is his standout wardrobe that has caught the meticulous eye of fashion heads around the world. Within the industry, it is widely known that visvim — the holy grail of our fashion culture — is the cornerstone of John’s collection. Akin to A$AP Rocky being synonymous with brands like Rick Owens, Raf Simons and GUESS; Pharrell with adidas, Billionaire Boys Club and Ice Cream, and Kanye with A.P.C., Maison Margiela and Yeezy, John’s extensive visvim collection has propelled him to comparable status as a style icon, albeit with one glaring difference. Unlike these fashionable musicians who have endorsement deals or vested interests, John’s passion for the Japanese cult label unfolded in way that many folks reading this magazine can relate to, a compulsion to learn about handcrafted products that many people can only afford to read about on the Internet, without endorsements or vested interests. “It couldn’t have been more organic,” says the 38-year-old collector-turned-brand ambassador. “I won’t get high and mighty about how long it’s been, because the fact of the matter is that everyone who wants to be into it should be into it. Someone turned me onto it, and I turned someone else onto it.”