The brand was last introduced as a limited edition product in 1998.

The company said that it chose to bring back M&M’S Crispy after a decade of phone calls, petitions and Facebook posts.

This crispy variant is slightly larger than the original milk chocolate version, and will be packaged in a bright green bag. Mars called it M&M’S biggest brand launch since M&M’S Pretzel in 2010.

M&M’S Crispy will be introduced in US stores in early 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.).