“But we cover it from a cultural standpoint,” said Jamie Trowbridge, 55, chief executive of Yankee Publishing, who is also Mr. Sagendorph’s grandson. The magazine focuses instead on important regional issues, like the erosion of Nantucket beaches, along with subjects like the best old-home tours of New England. Over the years, it has published writers as varied as Stephen King, Annie Proulx and the poets Donald Hall and May Sarton.

The magazine has also managed to cultivate a loyal following of older readers (average age: 56), who are less likely to stop reading print publications. Two-thirds of its readers live in New England, Mr. Trowbridge said, and many of the rest grew up there.

Yankee appears to be doing well. Mr. Trowbridge, who grew up here and attended Dartmouth, said Yankee’s revenue was $7 million last year and that its profit has been growing.

But the magazine has not been immune to the steep challenges facing the industry. In the late 1990s and early 2000s, it struggled to break even. There was a point during that period when the family that owns the magazine tried to sell it. In 2007, the magazine, which was then digest-size, underwent a major overhaul that included making its pages bigger, largely in an attempt to attract more advertisers. There was a time, Mr. Trowbridge said, when Yankee had so many requests from advertisers that it had to turn some away because the staples the magazine used could not hold more than 320 pages.

Even with adjustments in recent years to appeal to a wider audience — like focusing more on travel and food and no longer publishing poetry and fiction — the publication’s paid circulation has dropped below 300,000, from a peak of one million in the 1980s. (When it started, Yankee had 614 subscribers, the story goes: 14 family members and 600 random names that a fraudulent subscription agency had selected from the Boston telephone book.)