Cleaner, and possibly more appealing as well. As visually amusing as the waco is, it seems like it would be a decent-enough tasting product, although each one is essentially like eating a breakfast cheeseburger in terms of nutrition. The crunchwrap in particular looks like something I'd actually WANT to eat. Cheese, eggs and sausage wrapped up in a tortilla? It's simple and it's been done a million times before, but it's a combo that works. They even took my advice from nine months ago to “consult the pork council” and started offering bacon versions of the waco in addition to the breakfast sausage version.

Taco Bell declined to give USA Today their sales figures, but said sales of the breakfast items have, to date, “exceeded expectations.” One would think so, if the menu is receiving a nationwide release. It will be interesting to see if they can achieve solid market presence while going up against the likes of McDonald's, Burger King, Dunkin' Donuts and Starbucks, which have all had their breakfast items established for a long while.

Finally, I'd just like to call attention to a couple amazing quotes from that piece. First, Taco Bell President Brian Niccol saying that you get people to change breakfast patterns by “better meeting their needs.” He immediately follows this up by saying “We're exploring how to get pancakes portable. We're close.”