PlayStation Vue, Sony’s bid to bring live TV to its PlayStation consoles as well as mobile devices and set-tops, may have lured as many as 120,000 subscribers since launching in March 2015. That’s according to sources speaking to Bloomberg, and comes on the heels of Sony rolling out Vue support for Roku’s popular line of multichannel streaming boxes.

Full disclosure: I just signed up for the service myself. Aside from some quibbles about the Roku version’s interface—so many channel carousels I don’t need!—it’s been a cord-cutting grail, insofar as live, cable-bypass streaming TV plans (sans local affiliate stations) count as such.

When Vue launched, it was only available in a handful of major cities, limiting its appeal. But Sony gradually added more regions, including the smallish, corn-encircled hamlet I base from in flyover country (Northeastern Iowa). That still wasn’t enough to get me to buy and place pricey PlayStation consoles on all my TVs. But then Sony added Roku support last week, and I already have those on my up and downstairs screens, at which point spending $39.99 (a month) for the baseline 55 or so channels became a fait accompli.

Yes, 120,000 is still a pittance in traditional pay-TV terms. But Bloomberg reports Sling’s Dish Network has somewhere in the vicinity of 700,000 subscribers (after launching in February 2015–Vue’s rollout was much slower), which I think Bloomberg rightly reads as indication this bodes well for lower cost Internet TV package subscription services.

The Leadership Brief. Conversations with the most influential leaders in business and tech. Please enter a valid email address. Sign Up Now Check the box if you do not wish to receive promotional offers via email from TIME. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Write to Matt Peckham at matt.peckham@time.com.