There have even been upticks in the viewership of the video that seem to follow the most highly publicized moments of Kardashian's personal life, such as her marriage to and divorce from Kris Humphries, her marriage to Kanye West, and her appearance on the cover of Paper Magazine. Even the terrifying robbery at gunpoint that Kim Kardashian endured in Paris somehow led to a spike in interest surrounding the sex tape. Every click and view along the way has meant more money in the bank for Kardashian, Ray J, and the people involved with the distribution.