Outside of the debate, Jeb Bush's campaign is still going after Marco Rubio. | AP Photo Leaked Bush document trashes Rubio, details Iowa battle plan

Despite a debate performance where he struggled to get speaking time, Jeb Bush's campaign has high hopes for their candidate in early states, according to a 112-page presentation document obtained by U.S. News that also includes details related to his internal polling as well as pointed shots at the campaign of Florida rival Marco Rubio.

The campaign had initially released 45 pages to select reporters, but the additional documents published by U.S. News on Thursday revealed the extent to which the Bush campaign is pushing its talking points against the Florida senator, while showing its frustration with a lack of discipline among supporters.


In one slide meant for donors, titled "Marco Is A Risky Bet," bullet points include: "Misuse of state party credit cards, taxpayer funds and ties to scandal-tarred former Congressman David Rivera takes away line of attack on Hillary Clinton."

Rubio and Rivera faced foreclosure on a home they jointly purchased 10 years ago, which the Florida senator recently sold for a loss of $18,000, according to The New York Times. As a state lawmaker, Rubio used the state party's credit card for personal expenses, which he later acknowledged as a mistake.

"Those who have looked into the Marco’s background in the past have been concerned with what they have found," the final bullet point reads. The next slide notes that Rubio has not gotten as many endorsements in their home state of Florida.

In one slide titled "Discipline Matters," an excerpt from a recent Washington Post article quoting an anonymous donor citing a "death spiral" is splayed across the screen.

In another slide, the campaign cautions, "Early Polls Are Volatile," displaying a chart of the rise and fall of presidential hopefuls in the last two cycles.

As far as the Bush campaign's media plan, the campaign has reserved $10.8 million in advertising beginning Jan. 5, the with the lion's share ($5.6 million) going to New Hampshire, where voters head to the polls on Feb. 9. In South Carolina, the campaign has set aside $2.7 million, while it has $1.36 million set for Iowa and $191,000 for Nevada, according to the document. As the U.S. News report notes, those numbers could change with resource availability.

Other slides indicate that Bush is pushing for 18 percent in the Iowa caucus, which is higher than he is currently polling in recent surveys. Of more than 70,000 calls made, the campaign identified just 1,281 supporters in the state.