‘Trump 103.3’ coming to CT as WDRC radio briefly rebrands

President Donald Trump stops to wave as he steps off Air Force One with first lady Melania Trump and their son Barron Trump. Trump radio will soon be coming to Hartford. President Donald Trump stops to wave as he steps off Air Force One with first lady Melania Trump and their son Barron Trump. Trump radio will soon be coming to Hartford. Photo: Pablo Martinez Monsivais / Associated Press Photo: Pablo Martinez Monsivais / Associated Press Image 1 of / 1 Caption Close ‘Trump 103.3’ coming to CT as WDRC radio briefly rebrands 1 / 1 Back to Gallery

An ultra-conservative talk radio station is paying homage to the right-wing’s current head honcho — one President Donald J. Trump — as it makes the move to FM airwaves.

Talk of Connecticut WDRC, a Hartford-area station, will rebrand as Trump 103.3 for the first few weeks on the air. Thereafter it’ll be known by the same name as its AM counterpart, and broadcast the same lineup of local and syndicated conservative talk radio hosts.

It’s unlikely the president — who has profited off the use of his name by licensing it to other commercial real estate projects — has any idea a local talk radio station in Hartford, Connecticut is using his name as a marketing tool. A spokesman for the station said the Trump campaign is in no way affiliated with the station.

“There’s no legal partnership or anything like that,” said Dan Lemire, a national sales assistant for Full Power Radio, which owns WDRC.

John Fuller, owner of Full Power Radio, did not return a request for comment. Fuller has said the goal of Trump 103.3 is to “unite conservatives in Connecticut” and turn the state red. The station’s promos call for the firing of Gov. Ned Lamont and demand “No New Tolls or Taxes for Connecticut,” according to RadioInsight.

An exact launch date for the station has not been decided, but the station’s application for an FM translator was approved by the Federal Communications Commission last year. Trump 103.3 is the FM simulcast of WDRC 1360 AM- Hartford, WMMW 1470 AM- Meriden and WSNG 610 AM Torrington

The AM station’s lineup currently features local morning show “Brad Davis & Friends,” Mike Gallagher, local host Lee Elci with syndicated commentary from Bill O’Reilly. The syndicated Dana Loesch, Michael Savage Ben Shapiro, and Wayne Allen Root shows round out the daily lineup.

kkrasselt@hearstmediact.com; 203-842-2563; @kaitlynkrasselt