why would they do that when asrock's product advantages can actually go down becuase of this?



If ASUS pulls full support from ASRock, this spells bad news for asrock. There are already signs of this as asrock isn't using the Chil 8 Phase controller anymore, they switched to analog PWms from Intersil and Richtek for Z77, with X79 they used digital Chil PWM. Any way you look at it, that is a downgrade. You go from a full 8 phase capable digital controller which is exclusively made for asus, to analog controllers, id on't think i have seen a company go digital to analog.



Also if ASUS pulls its support from asrock for intel chipset buying, this is how it works. A company like MSI might buy lets say 5 million units of chipset, but asus b/c of asus's huge motherboard and laptop product range might buy 50 million, asus thus gets the chipset for much cheaper, asrock currently buys in bulk with asus, if this ends expect asrock's cheap prices to increase. Then asrock will really be put to the test.



You should also consider that patent rights in China are like non existent when you build someones product, when asus boards are being made at ECS, ECS gets the design diagrams, and is then able to copy parts of the design and incorporate or sell them. Nothing asus can really do about it either, however asrock has probably been doing this as well when they make asus's boards. Or asrock was just given help to begin with.



I think this type of news is good so we can have more transparency, owning 24% share in pegatron means asus has a huge hand in helping asrock at it benefits asus to do so.



But why would asus goto ECS and not foxconn? Why would asus do this?

Posted on Apr 18th 2012, 15:08 Reply