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NORMAN, Okla. -- A growing number of students at the University of Oklahoma are turning to an unconventional way to paying for school.

According to the website SeekingArrangement.com, the search for a sugar daddy is serious business at OU.

The site describes a "Modern Daddy" like this:

"You are always respectful and generous. You only live once, and you want to date the best. Some call you a mentor, sponsor or benefactor. But no matter what your desires may be, you are brutally honest about who you are, what you expect and what you offer."

The site offers sugar daddies an opportunity to connect with "Goal-Seeking Sugar Babies" defined like this:

"Attractive, intelligent, ambitious and goal oriented. Sugar Babies are students, actresses, models or girls & guys next door. You know you deserve to date someone who will pamper you, empower you, and help you mentally, emotionally and financially."

According to SeekingArrangement.com, OU had the biggest yearly spike in enrollment in company history, up 266 percent from last year.

SeekingArrangement.com went online in 2007.

"A lot of students are having to choose between dropping out of school and having to find a part-time or full-time job to help pay for these fees," company spokesperson Angela Jacob Bermudo said.

Sugar Mommas are available as well, for the male student willing to exchange companionship for financial assistance.

According to SeekingArrangement.com, the average amount a sugar baby gets from their sugar daddy or sugar momma is about $3,000 per month.

The University of Oklahoma ranks 64th in the country for the number of students enrolled with SeekingArrangement.com, which claims to have more than two million members worldwide.