Amazon Studios head Jennifer Salke joined in a procession of entertainment executives to break news from the stage at the Vanity Fair New Establishment Summit on Wednesday, saying that Blake Lively will bring a scripted show to the streaming service.

Salke said she has been meeting in New York with the Gossip Girl and A Simple Favor actor, discussing an original show that is both culturally relevant and has a merchandising component.

“I told business affairs I’m going to do this,” Salke said, observing this announcement might come as news to Lively. “She’s in Rome, asleep. She’ll wake up to it.”

Salke also used Wednesday’s one-on-one discussion to talk about this latest chapter in her professional career, an opportunity that was created by the exit of Amazon’s Roy Price amid allegations of sexual harassment.

“There had been a coming together at the company since that time. I never met Roy Price. I can’t speak to him personally,” Salke said. “There had been a lot of negativity and trauma around the company.”

Salke said Amazon took steps to ensure that would never happen again — and recruited her to help in resetting the studio’s culture. The executive said she has been working to foster an environment where people love to work and talent feels at home.