A brilliant Girl Scout knows her customers very well — what sells better than shirtless superheroes and clever puns?

Look, the free market is tough, and when every other kid in your school is also hawking their sugar-laden wares, you have to do whatever it takes to stand out. From setting up shop in front of cannabis dispensaries to getting the attention of Childish Gambino himself, few are more business savvy than Girl Scouts.

SEE ALSO: Dad and daughter Girl Scout cookie song is simply a work of genius

Fifth grader Charlotte Holmberg took her marketing strategy to a whole new level by slapping a very shirtless Jason Momoa onto the iconic Samoa boxes. Rebranding them as "Momoas," Jason Momoa smolders back at you from behind the caramel-covered coconut-dusted cookies.

Charlotte is a Top Cookie CEO, which pretty much means she sells a lot of cookies. Her mother, who works in marketing, helped her with box design, according to the local NBC affiliate.

Here's a close up of the cookie boxes in all their shirtless glory.

"The girls will wanna buy some because he's on the front," Charlotte told 9News. "And the boys will also wanna buy some because he's like, he might be like their favorite character."

Apparently the Momoas are particularly popular among Coloradan mothers.

"The moms are getting really excited and they're saying that they need them," Charlotte said.

In an email to Mashable, Girl Scouts' national headquarters said Charlotte used the image of Jason Momoa "as an inside joke with her friends and family," noting that she created a "limited number" to sell to those friends and family.

"She has sold her supply and is no longer using the image to sell cookies," the organization stated. "Charlotte and her troop use their cookie earnings to give back locally—including donating the money to enable Colorado girls in need to afford to become Girl Scouts, as well as collecting thousands of school supplies for students in need."

Jason Momoa has not publicly commented on his cookies.

UPDATE: Feb. 19, 2019, 1:40 p.m. PST Updated with comments from Girl Scouts of the USA.