The problem …

Universities these days are subject to many tests, ratings and measurements … REAs, TQAs … all of these leave out one vital factor, in fact the one most important measure of the quality of a university. What is this elusive measure?

Duck Density

That's right, the ultimate mark of a university's prowess and brilliance is its Duck Density. In recognition of this fact, DuckDensity.org.uk has been set up so that those who have the dilemma of where to spend the next three or four years of their life can be truly informed … and so that those who've already made the decision can have a bit of fun ;-)

Help Needed …

The technology behind this exciting, indeed essential, project has now been completed and DuckDensity.org.uk has gone live.

Right now we need your help to establish the water resource and preliminary duck counts for all the universities around the country. This will then allow you the chance to rate your university by its Duck Density, and see how others rate theirs. Join the campaign and help us promote Duck Density at your university.