Domino's New Zealand general manager Scott Bush says Domino's is changing it menu and many pizzas are getting smaller.

Domino's pizzas may be getting smaller and more expensive as the pizza chain struggles.

Australia's Domino's recently changed its menu and New Zealand is following suit.

Domino's New Zealand general manager Scott Bush said a new Quality Fresh menu had started to roll out in all New Zealand Domino's stores, which includes 20 new pizzas and sides over the next 20 weeks.



The new menu will scrap Chef's Best rectangular pizzas and introduce a new Premium range.



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The Premium pizzas will be slightly larger than the Chef's Best but all other pizzas, which make up 60 per cent of the menu, will be smaller.

REUTERS The Chef's Best range will be cut and a new Premium range introduced at higher prices.

"Prices are set individually by each store, so they can vary, however at one store a premium pizza is $15.99, a traditional $12.99, and an extra value is currently $5," Bush said.

Domino's pizza prices differ depending on the store. The premium pizzas will however become among the most expensive on the menu.



"Most of our customers use special offers or coupons, for example, the same store has three traditional pizzas and three sides for $30."



Australian Domino's franchises introduced seven new pizzas this month, most with an increased price tag.



In New Zealand a margherita pizza costs $6.99, but the same pizza in Australia costs A$9.95 (NZ$10.80).

In a document sent to franchisees the company said the new menu would help emphasise quality and freshness over price.

SUPPLIED Domino's will scrap its Chef's Best rectangular pizzas from New Zealand menus.

"The key focus points for this new campaign will drive a quality halo for the whole brand, ensuring that as a brand Domino's stands for more than just cheap $5 pizzas," the company said in the document.

Domino's made A$105.8 million in profit after tax in the year to July 2, up from A$86.6m the previous year.

But this fell significantly short of its full-year profit expectations on Tuesday due to sluggish sales in Japan and France.

The announcement saw the pizza chain's shares hit plunge A$10 to A$41.50 on Tuesday. The shares were trading at $43.33 on Wednesday afternoon.