Netflix Inc. has not been shy about flashing its wads of cash to acquire TV series and films from some of Hollywood’s biggest names, but it’s drawing a line at burning cash on content it doesn’t think enough people watch.

Adding to a recent slew of series cancellations at Netflix NFLX, +2.07% , the growing content producer recently called it quits on freshman show “Girlboss,” based on the story of Nasty Gal founder Sophia Amoruso.

In an Instagram story post after the news, Amoruso wrote: “So that Netflix show about my life got canceled. While I’m proud of the work we did, I’m looking forward to controlling my narrative from here on out.”

Before “Girlboss,” Netflix axed the sci-fi drama series “Sense8” after two seasons. And a week before, Netflix had put an end to “The Get Down” after just one season. Before those cancellations the company had canceled only five series since delving into original programming.

On Thursday Netflix said an additional two-hour final special is in the works.

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While management is quick to praise certain shows, the company keeps any specific details about the viewership of its series close to the vest.

After years of sending shows straight to series rather than waiting to see a pilot, renewing just about everything and bobbing when the industry weaved, Netflix is starting to take a more traditional tone.

“Relative to what you spent, are people watching it? That is pretty traditional,” Netflix Chief Content Officer Ted Sarandos said at the Producers Guild of America conference over the weekend, Variety reported. “When I say that, a big show for a huge audience is great. A big, expensive show for a tiny audience is hard, even in our model, to make that work very long.”

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“The Get Down,” director Baz Luhrmann’s grandiose series detailing the birth of rap and hip hop in the South Bronx during the late 1970s, and “Sense8” were two of Netflix’s more expensive shows. “The Get Down” cost Netflix $120 million, or about $11 million per episode and reports have pinned “Sense8” with a $9 million per-episode price tag.

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There’s no telling how many people watched either series, but the cancellation of “Sense8,” drew out its passionate fans, who were in an uproar. Some publicly called for users to delete their Netflix accounts. Just a few hours after the news, the hashtag #ReviveSense8 was trending world-wide on Twitter and fans created petitions to keep the show alive.

Netflix is already outspending its streaming and network competitors, with plans to shell out $6 billion on content this year. And management has said it plans to produce more than 1,000 hours of content, up from 600 last year.

While Netflix has the money to spend, the industry is already at peak TV — depending on whom you ask. There are expected to be close to 500 scripted TV shows in 2017. But while content producers are jockeying for viewers’ time, there are only so many hours in the day. It does little good to keep spending to feed the content beast, if you’re not breaking through to viewers’ screens.

Every mature TV network has decisions to make as to what shows to keep around. Netflix began its original content journey just four years ago and its modus operandi, until now, has been getting as much content as necessary to get viewers’ attention. But now it has decisions to make.

Analysts at Raymond James believe the company is making the right decision by canceling shows that don’t meet the cost vs. viewership expectations.

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After canceling “Sense8” ignited an uproar from fans, Netflix responded with a post on the show’s official Facebook page:

“We’ve seen the petitions. We’ve read the messages. We know you want to #RenewSense8, and we wish we could #BringBackSense8 for you,” the message read. “The reason we’ve taken so long to get back to you is because we’ve thought long and hard here at Netflix to try to make it work, but unfortunately we can’t.”

That statement indicates that not even Netflix can keep up with Netflix’s kind of spending. Chief Executive Reed Hastings recently told CNBC that the streaming giant should look to cancel more shows to make room for other projects. And in the company’s most recent first-quarter letter to shareholders, Hastings wrote that its film business needs to start seeing a better return on investment.