The attendees' reactions to Glass were a reminder that, outside of the tech world, many people still aren’t totally sure what exactly Glass is and does. Initial responses typically fell into one of two categories of surprise: visible and joyful illumination, or deeper confusion — like when some wearers voiced surprise that Glass’ screen wasn’t a full display across the field of vision. Google hopes the partnership will minimize these issues, and lead designer Isabelle Olsson was on hand to reinforce that. "We want people to love this technology and use it in their everyday life, but for that to be a reality it has to fit their style and their needs," Olsson said. "The most important thing for people to feel like it’s for them is having the options there, but doing it in a sustainable way. We can’t all of a sudden flip a switch and you have thousands of styles."

Olsson also explained how she felt that working with Diane von Furstenberg felt like a logical next step following the company’s first attempt at making Glass more consumer-ready when it created the Titanium collection earlier this year. "We know that we can’t compete with a glasses store of 1,000 styles so that’s why we first went with a very minimal approach, and now we’re kind of doing the opposite of having an offering that’s very, very expressive."