New Balance sales have plummeted after they admitted their support for Trump (Picture: New Balance)

A week after the trainer brand announced their support for Trump their sales have decreased by up to 25%.

The day after Trump’s win, New Balance came out with a message of support for the President-elect, much to the distaste of sneakerheads across the globe.

New Balance came out as supporters of the president-elect (Picture: Getty)

Last week the trainer brand’s VP was quoted as saying:


‘The Obama admin turned a deaf ear to us and frankly with President-elect Trump we feel things are going to move in the right direction.’

Since then a far-right political site named the brand as the ‘official shoe of white people’, forcing New Balance its stance, stating that it ‘does not tolerate bigotry or hate in any form’.



New Balance initially showed their support for Trump because of his opposition to the Trans-Pacific Partnership (TPP), a deal between the US and 11 other nations that allows for easier international trade.

New Balance’s message was in support of Trump’s take on international trade policy (Picture: Getty Images)

‘New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today,’ their VP said.

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‘The statement is correct in the context of trade, not talking about large geo-political anything, but in the context of the Trans-Pacific Partnership agreement.’

Despite this, many have felt New Balance’s support for Trump, regardless of how innocent it may be, is more than enough of a reason to stop buying from the brand.

Some were so annoyed they set light to their trainers (Picture: Twitter)

According to shopping site Lyst, sales of New Balance have dropped 25% in New York alone.

Sales in California have dropped 23% and in Oregon, 17%.

Lyst analysed 12,000 online stores, which showed the drop in sales came predominantly in Democrat-leaning states.

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