But even when the White House is in control of the timing, the Weeks tend to go awry.

Obviously, the idea of having the president give a speech to the Boy Scouts during Heroes Week was planned. But it’s a good bet the planners didn’t expect him to brag to the kids about winning the election, snipe at his political opponents and tell a really long story about a friend who sold his business and bought a big yacht.

Scout leaders were somewhat unnerved by the performance, but Trump, in an interview with The Wall Street Journal, said “the head of the Boy Scouts” had called him to say “it was the greatest speech that was ever made to them.” The head of the Boy Scouts immediately denied that. Sanders told a press briefing that the president was talking about someone else.

So that was American Heroes Week. Plus the speech to law enforcement officials in which Trump appeared to advocate police brutality. Which Sanders told a press briefing was just a joke.

“The president went out of his way this week to give a special honor to some very special people,” said Lara Trump, the host of a brand-new news program on the president’s Facebook site, as she recounted some of the White House events. She is the wife of Eric Trump, otherwise known as the adult son not currently under investigation for talking with Russians.

Until now we have known Lara as an animal rights activist. Perhaps she could get us a White House Be Kind to Animals Week, in which her father-in-law would have to appear in public with a dog or a cat. This is the first president since James K. Polk who does not have a pet. All this could change in a wink of a Week.

There are all kinds of ways we could turn the Weeks around to the national interest. For instance, the State Department appears to be struggling to get the normal day-to-day business done for lack of staff. Perhaps we could have a Who Wants to Be Ambassador to Norway Week. The press secretary could read letters from 10-year-old volunteers, and on Friday the president could draw a name from a hat.

One of my favorite Weeks was Energy Week, when Trump and Rick Perry went around vowing to make the nation “energy dominant,” a concept so much more manly than energy independent. But still educational. “Here’s a little economics lesson: supply and demand,” Perry said during a coal mining promotion. “You put the supply out there and the demand will follow.”