There's "too soon" and then there's this.

(Twitter) https://images.daznservices.com/di/library/sporting_news/55/91/cris-collinsworth-destroys-bill-simmons_169w5opqzxs0v1803jvkxanqr7.png?t=1689921472&w=500&quality=80

MORE: SN ranks the 28 best game analysts, including Collinsworth

Basic-as-heck back story here: Collinsworth is the game analyst for NBC's Sunday Night Football, where he called Patriots vs. Seahawks this weekend. He's one of the best in the business, and he's usually pretty critical when necessary. (He also runs Pro Football Focus, where his team has innovated the way we view the game.)

Collinsworth probably didn't appreciate noted Patriots fan Bill Simmons snapping back about his analysis that the Seahawks were playing well. So he went rogue.

That's an especially rough shot at Simmons because "Any Given Wednesday" was canceled by HBO less than two weeks ago. It's so cold that Collinsworth deleted it within 15 minutes of posting it.

MORE: 10 reasons why Simmons' HBO show flopped

Alas, we're guessing Simmons will see it, if he hasn't already. And if anyone knows how to engage in an internet war, it's "The Sports Guy."