ZURICH/FRANKFURT (Reuters) - Nestle has entered exclusive talks to sell its skin health business to a consortium led by EQT Partners for 10.2 billion Swiss francs ($10.1 billion), as the food group shifts its portfolio in response to changing consumer demands.

FILE PHOTO: A logo is pictured during the 152nd Annual General Meeting of Nestle in Lausanne, Switzerland April 11, 2019. REUTERS/Denis Balibouse/File Photo

The proposed transaction with private equity firm EQT, a unit of the Abu Dhabi Investment Authority and PSP Investments is expected to close in the second half of 2019 pending regulatory approval, Nestle said on Thursday.

Nestle Chief Executive Mark Schneider put the skin health unit up for sale last September as the group moved to ditch underperforming businesses, following years of slowing growth as many consumers favored fresh foods over packaged goods.

Nestle was also under fire from activist investor Daniel Loeb’s Third Point, which asked for a faster overhaul in July. The U.S. hedge fund has since generated very good returns on its Nestle stake, leading Loeb to praise Schneider’s performance this year.

Nestle shares were up 0.8 percent at 1315 GMT, after hitting an all-time high earlier in the session following the announcement of the deal, which according to Refinitiv data is the second largest European private equity buyout since the financial crisis after Carlyle’s acquisition of an Akzo Nobel unit last year.

Analysts said the price tag was attractive for Nestle at an enterprise value-to-sales multiple of 3.6 times, or a multiple of roughly 20 times expected core earnings.

The unit, which will be rebranded Galderma, is expected to post earnings before interest, tax, depreciation and amortization of roughly 550 million Swiss francs this year and of more than 600 million next year, a person close to the matter said.

“EQT focuses on quality businesses. We have a lot of good ideas how to develop Nestle Skin Health into a pearl and then make our return,” EQT partner and co-head of private equity Marcus Brennecke told Reuters.

“We will strengthen Galderma’s board with relevant industrial expertise to develop each of the three business units to their full potential. A couple of prescription drugs are theoretical blockbusters with large business opportunities,” he said.

RETURN TO HEALTH

ZKB analyst Patrik Schwendimann estimated the transaction would generate an extraordinary gain before taxes of around 4 billion francs for Nestle based on the net book value of 6.2 billion francs Nestle gave the unit in its 2018 financial statements.

Nestle will provide an update on how it will use the proceeds and its future capital structure after the deal closes.

Schwendimann said Nestle was under no pressure to announce a new share buyback given that the current one runs until the end of the year.

Nestle Skin Health (NSH), which sells Cetaphil and Proactiv skin care products, Restylane wrinkle fillers and prescription dermatology medicines, had sales of 2.8 billion Swiss francs last year.

Nestle created the unit, which will remain headquartered in Switzerland, in 2014 when it bought L’Oreal’s stake in their Galderma joint venture.

Under former Chief Executive Paul Bulcke, skin treatments were part of Nestle’s push into higher-growth health products to counter a slowdown in its traditional food business, but performed poorly, leading to one-off costs and restructuring.

A reorganization over the last two and half years returned it to double-digit sales growth in the first quarter of 2019.

Schneider said in February that NSH was now “a leader in its space” with a competitive cost structure, and that suitors were lining up to acquire it.

“(This) looks like a very good piece of business for Nestle. Most probably assumed a price tag would be around 7 billion Swiss francs at the start of the process,” said Jon Cox, analyst at Kepler Cheuvreux.

Vontobel’s Jean-Philippe Bertschy said the disposal was the logical consequence of the sharper capital allocation introduced by Schneider.

EQT and ADIA, which are financing the deal through a roughly 50:50 split of equity and debt, had faced competition from rival buyout funds and industry players including a consortium of Advent and Cinven, as well as U.S. private equity firm KKR and European fund PAI Partners, sources had said.

Advisory firm Evercore and Credit Suisse advised Nestle on the deal, while EQT was advised by Rothschild, PWC and Kirkland & Ellis.