After renaming Hindmarsh earlier this offseason, Adelaide United have added another major sponsorship to the fold. Today the club announced environmental services company Veolia as shirt sponsor for the 2013/14 season. The Reds also showed off the new sponsorship on their existing kits, which will carry over into the new season. Additionally, the club's '10 years' badge was added to both the shirt and shorts.

In 2012/13, Adelaide featured several variations on their shirt fronts, wearing the manufacturer's wordmark, an Unleash Solar sponsorship and in the finals, the logo of Solarshop. In unveiling Veolia as a front of shirt sponsor for the upcoming year, the Reds are signing up for more consistent financial backing and an opportunity to put the club on solid ground.

Veolia is not new to shirt sponsorships, having adorned club kits around the world in recent years.

While the sponsorships themselves are not necessarily related to the incoming manager, Josep Gombau, there is a sense about Adelaide of a restart and a new outlook in this an anniversary year.