The author writes that 220,000 fewer Democrats have voted early in Ohio compared with 2008. | Anne Schroeder Mullins Obama's fuzzy Ohio early vote math

At this point in an election cycle, many campaign staffers are busy fighting the press on what they call “process stories.” The candidates and their staffs want to talk about their plans and policies while reporters covering them find their audiences demand a play-by-play of the horse race.

The result is constant overstuffing of campaign metrics and polling that only serve to muddy the waters for most political observers. In a close race, such as we have today, there is often plenty of data for both sides to use to their favor. One poll says this, another says that.


( See also: Latest polls from across U.S.)

This makes it especially surprising to see the piece put out by President Barack Obama’s field director this week on early voting in Ohio. When things are ugly for a campaign, these types of memos can start flying. It is troubling for the president’s supporters that they could not come up with at least a handful of positive data points in Ohio. I worked as director of strategy at the Republican National Committee during the difficult 2006 election cycle — I know firsthand how hard it it is to come up with positive data in a negative cycle.

There are normally three signs you know a campaign metrics memo is purely spin.

1. Anecdotes: “We have seen groups as big as 100 voters going to vote in Athens, Ohio.” Only 604 democrats have voted in person in the entire county and no more than 40 in a single precinct (that would be Athens 3-5, for those scoring at home).

( Also on POLITICO: Romney's road to victory in Ohio)

2. Unverifiable Data: “Precincts that Obama won in 2008 are voting early at a higher rate”: This is unverifiable and misleading because there is no such thing as an “Obama precinct.” Every ten years, the entire country rebalances its voting districts based on a constitutionally mandated census. In 2010, this process redrew the lines of reportable voting areas that were used in 2008. So this year, we have entirely new precincts, thereby making it impossible to validate their claim.

3. Cherry-picking random sub-poll data: “Time poll shows the President up 60-30” among early voters. That sub-sample was asked of 145 people and was one of many of similar ilk (with a huge variation in results). Their central data argument is that 43 more people told Time’s pollster over a two-day window they supported Obama. If that is their best claim to a lead in Ohio, it is a troubling picture for the president.

( See also: POLITICO's swing-state map)

I have always been a believer in data telling me the full story. Truth is, nobody knows what will happen on Election Day. But here is what we do know: 220,000 fewer Democrats have voted early in Ohio compared with 2008. And 30,000 more Republicans have cast their ballots compared with four years ago. That is a 250,000-vote net increase for a state Obama won by 260,000 votes in 2008.

Adrian Gray is a veteran of two winning presidential campaigns, the White House, the RNC and the Pickens Plan. He is currently working in Asset Management in New York and can be found on twitter at @adrian_gray