Community is as important to a company’s success as the quality of the product it sells, and SALT is no exception. Our community has been immeasurably impactful on our team, strategy, product, and goals. We learned early on that engaging our community was not a task to be done out of necessity but a resource to rely on for vital feedback, constructive criticism, market awareness, and committed support. We’ve always done our best to learn from and adapt to what our members think and feel about our decisions. Every member actively involved in our community has, quite literally, made SALT a better company.

From Hundreds to Thousands

Growing our community participation from a few hundred members to 65,000+ in less than a year has been one of the most rewarding challenges we have faced as a company. It is important to keep the conversations going so we are continually exploring opportunities to innovate the way we think about community as a whole and how to best foster healthy growth.

People Banding Together

The most unexpected aspect of SALT’s community has been watching the establishment and growth of independent communities built around SALT. The biggest companies in the world strive for results like these and pour tremendous resources into building organic communities. Most companies, regardless of their size or number of resources, fail to build as wide of a reach as we have already achieved. Yet, without centralized control, without permission, and without compensation these communities have sprouted up in Telegram, Discord, Reddit, and many other mediums. While SALT and its members benefit tremendously from these independent community channels, it has been challenging to find a way to reward those driving community engagement without deteriorating their authentic independence or requiring that they adhere to the same strict compliance guidelines that our own employees must follow. How can a centralized company support the decentralized growth of communities? We are proud to announce a new initiative that answers this question directly.

Supporting SALT’s Community Partners

The rapid growth of our channels has caused us to evaluate ways to expand our reach even further. For example, we’ve maxed out the number of slack participants that we can host which has limited the reach of that community. Rather than focussing our efforts on piecing together ways to add members to existing channels, we are shifting our efforts toward supporting the communities that members control through sponsored content and ads. Rather than having our employees monitor and maintain our own channels, we will instead be paying independently run, SALT-focused channels and groups to run our advertisements. Rather than controlling our community dialogue, we are encouraging our members to dictate what their community should look like and how it should operate.

We are very proud to announce the first community partner channels:

Discord: https://discord.gg/4S9eFBK

Telegram: https://t.me/SALTLendingDiscussion

If you or a member you know is running a SALT-focused online community or meetup group and would like to become a community partner, we will be providing an opportunity to join our Community Partner program in the coming weeks!

Most of the community channels that SALT has operated thus far will remain as bulletin channels for news and updates.

Facebook | Twitter | Telegram | Reddit

We look forward to seeing what our member’s communities will look like both online and in person. More importantly, we are tremendously proud to put the control of our community in hands of the community.

Thank you,

The SALT Team