LEAD NURTURING The goal of marketing automation is to nurture your contacts with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. Nurturing is meant to help educate your leads and educate them until they are ready to buy, not be sold. Understanding your buyers journey, and mapping lead nurturing to that is key to your success.

WORKFLOW STRATEGIES Do you have a lot of repetitive tasks that could be done automatically? We bet you do. Workflows in automation is a great way to get your valuable time back, and allow you to focus on what you need to do to grow your business. Whether you need to automate your lead nurturing, complete internal functions, assign deals, create tasks, rotate leads, update contact fields, alert sales of lead revisits to your website, or even schedule bookings with sales, workflows are the behind the scenes magic that gets it all done.

AUTOMATION PLAYBOOK DESIGN New to marketing automation, or want to try something new? From determining the content you need for blog posts, emails, and the marketing automation setup, this game plan will be the foundation for a high performance campaign that will help guide your leads to opportunities and customers.

PERSONA DEVELOPMENT Marketing, in whatever form, works so much better when you know who your ideal customers are. Understanding their behaviors, buying decisions, and what they do online, and how to target them is key. From there you can create the type of messaging and automation tactics that will resonate with them, educate them, and help them trust your brand as the solution they are looking for.