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I’ve talked before about my side hustle idea where I manage Facebook ads for clients, and they pay me to do so!

Check that post out here if you’d like to time travel a bit back to when I was just getting started: Side Hustle – $1,650/mo

But it’s been over a year since I posted about it and I figured it was time to give you guys an update now that I’ve been doing this side hustle for a full year!!!

My current client base has my monthly revenue coming in at $3,900 for this side hustle idea!! That’s $46,800 per year!

Let that sink in for a minute.

Almost $50,000 per year…

As a side hustle idea!

Now, I know what you’re probably thinking.

This sounds a little too good to be true.

But, like any service, it takes time and knowledge to perform this service for other businesses.

And to be honest, this is a very valuable service that a ton of businesses can benefit from.

So, let’s turn this side hustle idea into a reality and give you some solid info about what exactly I do!

So, What Do I Do With This Side Hustle Idea?

Well, in a nutshell, I create and manage Facebook ads for businesses.

Haha, I know, that’s not very detailed.

Let’s get a little more specific.

There are a ton of different types of Facebook ads out there.

Which direction I go depends on the specific individual needs of each business that I work with.

Some businesses want leads, like real estate agents, dentists, or chiropractors.

Other businesses want traffic and to grow their email list, like bloggers.

Some businesses operate solely online and need online sales, like ecommerce stores.

The nice thing about Facebook ads is that they can help all of these different types of businesses when utilized correctly.

Here are just a few of the different things we can do with Facebook ads:

Driving traffic to a website or blog

Getting post engagement (likes, comments, reactions, shares)

Get people to watch videos

Generate leads

Grow an email list

Drive ecommerce sales

And more…

Now, those are literally just a few things that you can do with Facebook ads, and they are the most common and effective types of ads based on my experience so far.

Wait, what about boosted posts?

Yes, boosted posts are a thing, too. After all, if you manage a Facebook page, I’m sure you’ve constantly seen the notifications telling you that your post could reach X number of thousands of people if you boost it for just a few dollars.

Blah, blah, blah.

While this is 100% truth, a boosted post is just a simplified version of a page post engagement campaign.

If you’re looking for engagement, then you are going to be much better off creating a page post engagement campaign instead of boosting the post. You’ll have much better targeting options and you’ll likely see better results.

How Do I Get Clients Results?

So, when I work with clients, we discuss their goals and expectations upfront so I know what they are looking for.

Let’s take real estate for example.

I’ll talk to the real estate agent and figure out what their pain point is.

Do they need more buyers?

Do they need more sellers?

Are they partnered with mortgage loan provider?

Do they have follow up systems in place?

Etc.

So, let’s say for example, I have a real estate agent who needs more buyer leads for a listing that’s been active for a month.

I’ll get all of the information about that listing from them and I’ll create an amazing Facebook ad that shows off the great qualities of the home, and then when Facebook users click through the ad, they’ll be taken to a form or a website where they can submit their name, email, and phone number to learn more about that listing.

Then, I have systems that I use to automatically send that lead information to that real estate agent so that they can quickly follow up with that Facebook user and see what they can do to help them.

From there, I’ll monitor and analyze the results of the ad and make adjustments where necessary so that we can bring in the highest number of qualified leads possible for the lowest amount of ad spend possible.

There is a lot more detail involved in the actual creation of the ads, but that’s just one example of what created one ad campaign for a client might look like.

How Can You Get Started?

So, this all sounds great, Robert, but where in the world do I get started with something like this?

Well, when I started out early last year, I had no clue what I was doing. I had boosted a couple posts for the blog, but that was about the extent of my Facebook ads knowledge.

Through the personal finance world, I’ve been following Bobby Hoyt and his story over at Millennial Money Man for a few years and he partnered with Mike Yanda to create Laptop Empires.

They created a course called the Facebook Side Hustle where you can learn how to manage Facebook ads for local businesses and make $1,000-$2,000 a month on the side.

The course is freaking awesome and you’ll be blown away by the amount of information that these guys give.

They also have a FB coaching group to help get you started and answer any questions you may have about pretty much everything under the sun.

If you want to get started with this side hustle idea, I highly recommend checking out their course.

They will give you all of the information you need to be successful and will help guide you in the group as well.

Now, some of us, like me, are overachievers and want more than $1,000-$2,000 per month.

Like I said before, I’m currently bringing in $3,900 per month with this side hustle idea!

It took me a lot of learning and a ton of work to get to this point, but it has been well worth it!

But, wait, Robert….

Aren’t you working like 100 hours per week between your full time job, your Facebook ad side hustle, and your blog?

See related: Side Hustling, Blogging, and Work Life Balance

Not to mention that you have 5 kids?!

How Much Time Does This Side Hustle Idea Take?

In a nutshell, I do put in a lot of time, work, and effort because I want to be able to meet my financial goals.

When it comes to this specific side hustle idea, I average about 10-15 hours per week currently. The beauty is that you can dedicate as much or as little time as you want and still be successful.

Obviously, the more time you devote, and the more consistent you can be, the better results you’ll get and the more money you’ll be able to make.

I’d recommend at least a minimum of 1 hour per day if you are going to give this side hustle a try.

I mean, sure you could work less and get results.

It’s possible.

But daily consistency is one of the keys to success here.

Side Hustle Income Goals

So, I’m generating all of this additional income, which is fantastic!

But what do I plan to do with it?

Well, for starters, I am reinvesting a lot of the revenue back into my business and this blog.

I want to continue to grow both, so I can help more business owners, help more people out with their finances, and of course, continue to grow my own income as well!

But, I’m not reinvesting all of it back into the business.

I’ve got some personal financial goals as well.

I’m still sitting on about $60,000 in student loan debt.

We also have a car loan that I want to get paid off ASAP. I think I finally convinced my wife that the cash only car purchases are the way to go after I bought my 2003 Cadillac a couple of years ago!

Once that debt is paid off, all we’ll have left is the mortgage.

Then, we’ll be getting aggressive with savings in preparation for buying property and building a house.

Needless to say I’ve got plenty of motivation to exponentially increase my income with this side hustle so I can crush these financial goals.

Now, if you’ve been reading and you are thinking that this side hustle idea might not be the right fit for you, or maybe you see the value in it, but currently don’t have the time to implement something like this, that’s ok!

I can help!

Do you own a business or run a blog?

If you happen to own a business or if you currently run a blog, I’d love to help you out and get you generating more revenue!

Check out my Facebook page and give it a like at Gale Force Marketing and get in touch with me if you want to chat!

I’d love to learn more about your business and see how I can help you achieve your goals!

That has been my favorite part of this entire process so far. Being able to help small, local businesses to increase their revenue and gain new customers has been incredibly fun and rewarding! I’ve really enjoyed talking with business owners, figuring out their pain points, and then putting together solutions to help those business owners to solve those pain points!

Final Thoughts

Making money is hard.

It’s a grind and it takes real work.

This isn’t some magical way to just put in a couple hours a week and make thousands and thousands of dollars.

This side hustle idea has been a really good way for me to generate a ton of additional income to meet my financial goals.

But it does take time, energy, and knowledge to make everything flow smoothly and to actually be able to provide results for my clients! After all, if I can’t provide results for my clients, they aren’t going to keep paying me.

And that would be a lose-lose scenario for everyone involved.

But, I enjoy putting in the time and effort to get my clients great results so that I can work hard and play even harder!

Have any questions about this side hustle idea?

Drop a comment below and I’d be glad to answer any questions you might have for me!

Have a kick ass day and go make yourself some money!

Cheers,

Robert