MMA superstar Conor McGregor stole some of the thunder from a busy Saturday in boxing with his announcement that his next fight would come against Manny Pacquaio. “boxing Manny Pacquiao next in the Middle East,” McGregor tweeted on Friday, Sept. 25.

Jayke Johnson, a representative of Pacquiao, confirmed that there have been preliminary talks. Johnson hinted that this would be Pacquiao’s final fight and said that Senator Manny would be donating a large chunk of his purse to COVID-19 relief in the Philippines. The situation is bad there. As of Sept. 22, there were 291,789 confirmed infections in a population of approximately 109 million. The United States Centers for Disease Control (CDC) recommends that travelers postpone all travel to the Philippines, including essential travel.

The best guess is that the fight will take place early next year. Pacquiao is unlikely to leave his homeland until the pandemic has abated there.

Pac-Man, who turns 42 in December, last fought in July of 2019 when he further cemented his great legacy with a 12-round decision over previously undefeated Keith Thurman. McGregor, 32, last fought in January of this year. His fight with Donald “Cowboy” Cerrone was over in 40 seconds. Cerrone left the ring with a fractured nose and orbital bone.

In June, McGregor announced his retirement, but few people gave it any credibility. McGregor was just making noise which he is very good at. But like him or loathe him, the fellow is certainly adept at selling his brand. In the world of combat sports, the Dubliner is Mr. Charisma.

In 2019, McGregor was reportedly the 4th wealthiest sports personality in the world, trailing only Mayweather, Lionel Messi, and Cristiano Ronaldo. And his bank balance was growing in leaps and bounds because the whiskey he was promoting was flying off the shelf. Proper No. 12, a three-year-old blended Irish whiskey bottled at Ireland’s oldest distillery, was launched in September of 2018 and reportedly attracted $1 billion in sales in its very first year. (The “12” refers to the postal code of the neighborhood where McGregor grew up.)

McGregor started the company; he wasn’t merely the spokesperson. The parent company of Tequila maker Cuervo recently upped their stake in Proper No. 12 to 49 percent. Without a punch or a kick, McGregor made a big score.

(By the way, the popularity of Conor McGregor’s libation isn’t matched by the reviews. A bottle was sent complimentary to a business magazine in London with instructions to pass it around the office. No one liked it. “It smelled like ethanol and tasted only marginally better,” said one imbiber.)

McGregor’s fight with Floyd Mayweather Jr. in June of 2017 attracted a whopping 4.3 million pay-per-view buys. The match at the T-Mobile Arena in Las Vegas drew 13,094 paid and a live gate of $55.4 million, the second highest in Nevada history (albeit well short of the $72 million gate generated by Mayweather vs Pacquiao in 2015).

McGregor plainly won the first round in that fight and won the first three rounds in the eyes of many observers. But by the ninth round the Irishman was clearly fatigued and Mayweather stopped him in the 10th.

Many people, including this reporter, believe that there was a gentleman’s agreement in place whereby Mayweather agreed to fight the first few rounds under wraps to give the paying fans more bang for their buck. In a recent tweet, McGregor said that he was disgusted with himself for not following up his early advantage and that, if he could go back and do it over, he would give Floyd a good kick in the neck because getting disqualified wouldn’t have stung as bad as getting TKOed.

The preamble to the McGregor-Mayweather fandango was a four-city promotional tour that began in Los Angeles and coursed through Toronto and New York before concluding in London. At each stop, the public was invited to come and witness the fighters’ vent their mutual enmity and the circus was live-streamed on several social media platforms.

Each session was marked by an orgy of F-bombs. Veteran boxing writer Bernard Fernandez, after tuning-in to the Toronto segment, articulated the feelings of many as he voiced his disgust: “(The show) defiled whatever remained of the nobility of combat sports, and in a broader sense the fabric of civilized society.”

If there is a promotional tour for McGregor-Pacquiao, it will take a different tack. Manny is deeply religious; he won’t play that game.

Historically, some fights for charity have been little more than exhibitions. A writer for an MMA site speculates that McGregor-Pacquiao may be contested under a modified rule set, whatever that means. Regardless, if this event comes off, it wouldn’t command my patronage if I were anything other than a boxing writer obliged to give it a look-see.

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