Each residence will look different and be configured exactly as the client wants it, but there will be a theme

Harrogate has always been posh. With smarter shops, faster cars and longer vowels than other Yorkshire towns, it’s where anyone with class and brass in this part of the world wants to live. It has handsome Georgian and Victorian houses, the Stray, a 200-acre expanse of common land where Barbour-clad locals walk their miniature schnoodles, and more tearooms than you can shake a scone at. It’s increasingly hip, too, with residents queuing out the door for a flat white at Hoxton North cafe, or heading to the newly opened outpost of the Ivy for crushed avocado on gluten-free caraway toast.

According to Richard Jenkings, senior consultant at the data analyst Experian, Harrogate is “significantly more likely to be inhabited by older people living in detached