Eid is the season of sheer khorma, family and new clothes too. Growing up, I heard a lot of “Eid tou larkiyon ke liye hoti hai!”. In a way it isn’t wrong, each jora needs the right chooriyan, jootiyan and purse (the list can go on).

Lekin kya aik aam Pakistan mard ki koi khuaish nahin hoti eid par?

In the age of branded ‘ethnic wear’ (yaar seedha seedha shalwar kameez bol do), the big brands have graced the men’s clothing market with their presence. Men rejoiced (Or if they didn’t their wives did because now sab ki shopping aik hi shop se ho sakta hai)

The early years of this relationship between man and ‘ethnic wear’ was great. There was finally a break away from the usual black, dark blue and white choices men had to face. It was a great time to for the Pakistani Mard Fashion Industry.

But alas, this didn’t last too long.

This year’s Eid collection is the epitome of the failing relationship between man and his kurta.

Banda pehne tou kya pehne!

All the collection this year are rather horrid. Plain colorful kurtas are out and ajeeb ones are in.

Let me summarize it for you. Huge collars with designs that make you wonder how high on naswaar (amongst other things) the designer was when making the kurta. Also some have so much karhai that you make a girl’s entire jahez out of it.

There’s still hope for you, however this hope will cost you. The few brands that are left with great kurtas are charging up to 8000 Rupees. It’s like they know they’re amazing and everyone else sucks.

The sad part is that the chota dukaandar is copying the big brands so disgusting design is basically seeping in everywhere. It’s a disease. Forget anti-dengue, we need an anti-bad design campaign. (Okay I’m kidding, keep the anti-dengue thing coming)

There is a brand or two that has reverted to its plain colorful kurtas. They’re honestly the best type. So the only option is go crazy finding something decent to wear or go old school and get something stitched.

Fashion, you have let men down… yet again.

Cover Image via: Khaadi

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