Douglas Rushkoff

Media theorist and author of Present Shock: When Everything Happens Now is enthusiastic: "It used to be that I could avoid leaving a data trail simply by staying offline and using cash instead of credit cards. Now, it seems, my own biology is being used against me - not just to track my past but, through big data analysis, to predict and dictate my future. Anything we can use to make ourselves more aware of this while also throwing our machine overlords off track is well worth pursuing. I'll take two of each."