OAKLAND, Calif. — As soon as I got to Oracle Arena last week for the first game of the N.B.A. finals, I started scanning the floor for tech bigwigs.

Basketball has always been accommodative of celebrity culture — the small arena and the courtside seats make seeing and being seen one of the central perks of high-dollar tickets. In an earlier time, Jack Nicholson became a fixture at Lakers games, while the Knicks claimed Spike Lee and Woody Allen as all but official mascots.

Now, in Oakland, the Golden State Warriors have … Eddy Cue.

Who is Eddy Cue? He is Apple’s senior vice president for internet software and services — blame him for iTunes. He was the first boldface name I spotted, courtside center, bouncing up and down like a giddy 10-year-old as Stephen Curry and the Warriors gang took their warm-up shots. A few nights earlier, when the Warriors beat the Oklahoma City Thunder in a come-from-behind miracle, Mr. Cue ended up on the cover of The San Francisco Chronicle looking gleefully unhinged in his celebrations.

With Silicon Valley just a short Tesla drive away from Oracle Arena, Mr. Cue is far from the only techie losing his mind over the Warriors. The team is owned by a coalition of tech investors, and on any given night, you will find a passel of executives, venture capitalists and other assorted billionaires cheering from the sidelines.