The City of Brampton officially announced its Automated Speed Enforcement (ASE) program on Thursday (Dec. 19), revealing the location of its first automated speeding camera at the corner of Ray Lawson Boulevard and Cherrytree Drive.

“ASE is an automated system that uses a camera and a speed measurement device to help reduce speed in identified areas (school zones and community safety zones across Ontario). ASE captures and records images of vehicles travelling in excess of the posted limit,” said the city in a release.

There is no camera installed at the location yet, but city officials including Mayor Patrick Brown and Wards 3 and 4 Coun. Jeff Bowman joined several city staff members at the Ray Lawson Boulevard and Cherrytree Drive location to unveil a notice sign warning motorists that one is on its way sometime in early 2020.

Members of council and city staff will identify further locations to implement ASE, but It is unknown at this time how many cameras will be installed across the city.

“We have zero tolerance for speeding in Brampton. Automated Speed Enforcement is one of many ways we are working towards reduced vehicle incidents and increased safety in our communities, especially in school zones. I look forward to continuing our work on this in the new year,” said Brown in the city’s release.

The idea of placing photo radar in school was first raised at council in January 2019 to address safety concerns due to speeding in areas where children frequent.

“We need photo radar,” said Wards 2 and 6 Coun. Michael Palleschi at the time. “The province gave us the ability, the region accepted the ability, now I want photo radar. I want photo radar in front of schools, and I want to be there first before any other municipality — before Mississauga, before Caledon."