Cappasity is to participate in the 2018 Digital Marketing EXPO and Conference (DMEXCO) that will be held in Cologne, Germany, September 12 & 13.

The team will showcase Cappasity’s SaaS solution for fast production and easy embedding of 3D product images, Cappasity.AI — effective 3D analytic tool for users’ behavior analysis and, for the very first time, Cappasity Digital Signage - innovative software, that translates the in-store browsing experience via interactive digital kiosks.

Since 2009, DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Bringing together 40,000 visitors, 1,100 exhibitors, and 500 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. In 2018 DMEXCO is partnering with The German Association for the Digital Economy, World Federation of Advertisers, Mobile Marketing Association, Adobe, Magento, Salesforce to name but a few.

At the Cappasity’s booth, Kosta Popov, the company’s CEO, Natalie Reyes, Cappasity’s CSO, Anna Andreeva and William Hoo, Business Development managers of the company will present the Cappasity platform’s unique capabilities and explain how 3D product images can be easily created and embedded into websites and AR/VR applications. They will also demonstrate how Cappasity’s 3D analytic tool works and provide the details into how it helps retailers to understand potential customer behavior and preferences.

DMEXCO 2018 will also become the debut stage for the Cappasity Digital Signage solution — a newfangled 3D product imaging software for Digital Signage, that will allow customers to interact with goods the way they do it in physical stores, making their shopping experience more interactive. Browsing the goods which are not available at stores, getting a purchase code and ordering home delivery — any scenarios are possible! Retailers will be satisfied as well, as they will be able to fuel better customer interactions and omnichannel experiences.

Now, 3D product imaging will be used not just for e-commerce, but for brick-and-mortar stores as well.

Everyone who is interested in what’s in store for the innovative shopping experience, come and see us at the booth E033 (Hall 06)!