The newest arrival of the Richmond food truck market likes to keep business in the family.

Brothers Mark and Matthew Moran launched their mobile food business, Sammich, on Aug. 28 at Boulders Office Park near Bon Air.

As the name suggests, Sammich will sell paninis, various sides, and house-made ice cream.

“The burgers and deep-fried stuff are out there in abundance,” Mark Moran said. “I think people want not just veggies, but something that’s not going to make you want to take a nap for a couple of hours.”

Mark, 31, is a cook at the Lamplighter Roasting Co., and Matthew works in the front of the house at Brux’l Café, both in the Fan. They plan to keep their jobs as they build momentum for their food truck.

Mark said they plan to take Sammich to festivals, business lunches, and breweries. The brothers acknowledged the food scene is getting competitive but still see room for their brand of sandwiches that will sell for between $5 and $9.

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