In his soon to be published book Just Sex?, Guy Brandon of the Jubilee Centre in Cambridge claims that it is the failure to respect persons, as made in God's image, which is at the heart of our social and personal malaise. We treat other people simply as a means to our own gratification, without due regard for the consequences our behaviour will have for them, for ourselves and for society as a whole. Many of the problems that beset us today, whether depression, distrust, sexually related disease, or the collapse of marriage and the family, can be traced to selfishness. This also has implications for the commercial world, where ideas of trust, honour and reliability have simply collapsed under the weight of collective greed. We are only just beginning to see the consequences. Excessive self-regard has led also to a reluctance to "belong" and to contribute to the community as volunteers, as well as by giving and participation. Once again, social capital is critically eroded.