Posted by Ellie Powers, Google Play team

Fueled by the Nexus 7 and other great devices, more than 70 million Android tablets have been activated. Thousands of developers have already designed their apps to look great on tablets, and with the holidays fast approaching, we’re making it even easier for the next wave of tablet owners to discover great apps and games.

Play Store tablet changes coming up on November 21

Last year, Google Play added a “designed for tablets” section, where users could easily discover apps that look great on their 7”- and 10”-tablets. This section includes only apps and games which meet criteria and guidelines we established last year. (Here’s an overview if you missed it.) Developers who invest the time to meet the criteria are seeing great results; take Remember The Milk, which saw an 83% increase in tablet downloads from being in this section. (see the whole story here).

On November 21 2013, the Play Store made a series of changes so it’s even easier for tablet users to find those apps that are best for their devices. First, by default, users browsing Google Play on a tablet will now see apps and games that are designed for tablets on the top lists (Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free, and Trending). Tablet users will still be able to switch the view so they can see all apps or games if they choose. Also starting November 21, apps and games that do not meet the “designed for tablets” criteria will be marked as “designed for phones” for users who browse the Play Store on tablets.

You’ll want to make sure that your app is designed for tablets; read more about how to do this at the end of this blog post.

Make sure your app is ready!

If you want to be sure your app is included in the “Designed for tablets” view, go to the Developer Console to check your tablet optimization tips. If you see any issues listed there, you’ll need to address them in your app and upload a new binary for distribution. If there are no issues listed, your app is eligible to be included in the “Designed for tablets" view in the top lists.

Also, make sure to read the full tablet quality checklist to understand how to build outstanding tablet experiences.

Everyday, thousands of Android developers are taking advantage of the tremendous Android tablet opportunity. The flood of new users coupled with the increased screen size means new user experiences, more engagement and more monetization opportunities. We’re excited to see what you do!