DUBAI: The Jang Media Group and Twitter have agreed to work on opportunities to deliver the best content to reach, engage and delight local and global Pakistani audiences across their media assets.

The two teams will work together to leverage the digital assets of the Jang Media group by utilizing Twitter’s technologies and platform for real-time communications services, said an official statement issued on Thursday.

There will be keen focus on harnessing the vast content of the Jang Media Group and exposing audiences to new, innovative media consumption and interaction experiences from Twitter, including the use of Periscope for live-streaming video and SnappyTV for real-time sharing of short-form TV content.

“We want to be the preeminent complement to the live television experience, whilst leveraging Twitter to deliver a truly digital first operation: with the help of underlying data and trends,” said Faizan Siddiqi, Managing Director – IMM, Jang Media Group.

“We know that Twitter is a companion to TV for audiences, and we’ve seen that running Twitter content alongside TV media drives greater TV ad effectiveness. Our collaboration with Twitter helps us better understand the role earned media plays in driving cross-channel effectiveness,” said Imran Aslam, Group President – Jang Group and Geo TV Network.

“Twitter is the proven social soundtrack to TV as millions of people turn on their TV and turn to Twitter at the same time, while watching news, sports, scripted and reality TV shows,” said Rishi Jaitly, Vice President of Media, Asia Pacific and Middle East, Twitter.

“Our goal is to strengthen our live video portfolio to enable creators, publishers, talent and the overall TV ecosystem to connect and increase engagement with their audience on Twitter. We welcome Jang Media Group and Geo TV Network to a prestigious list of forward-thinking media partners worldwide, and will innovate with them to provide their premium video content onto Twitter via world-class integrations to reach Pakistanis worldwide.”

About Jang Media Group

Founded in 1939 by Mir Khalil-Ur-Rahman, the Group is a story of success, editorial tradition and development spanning over 70 years.

The Jang Media Group is Pakistan’s largest media and publications group. Its investments spread across services in the media, publications, news & entertainment industry in Pakistan.

The first South Asian media company to go international in 1971 with the publication of Jang London, the newspaper today is the largest circulated South Asian daily in the UK, Benelux, Germany and Norway.

The group’s portfolio includes 10 daily news papers, 2 weekly magazines, 5 broadcast channels and the country’s largest content production house.

Every day over 50 per cent of all newspaper readers in Pakistan pick up a Jang Group publication and over 30 per cent of all TV households tune into a Geo Network channel.

Geo Television networks viewed daily in four continents with services in South Asia, M.E, UK, Europe, North America and Australia. The group is also the largest digital publisher in the country.