"The appearance of this animal was unlike any published records and was the deepest observation ever for this type of cephalopod," NOAA scientist Michael Vecchione wrote on the agency's website. The octopod, which lacks pigment and seems less muscular than most, is almost certainly a new species. It may even need its own new genus as well. On the video taken during the ROV encounter, you can hear several scientists exclaiming over the novelty of the creature.