This August McDonald’s chose to consolidate its advertising account with Omnicom, following a creative review dating all the way back to April which proved somewhat controversial when the client’s unusual financial demands led to WPP withdrawing in May.

After winning the account, Omnicom launched the dedicated We Are Unlimited unit to service the client. Now, around two months later, We Are Unlimited has released its first work for McDonald’s in the form of “There’s a Big Mac For That,” a 60-second spot promoting its limited time Mac Jr. and Grand Mac extensions of the chain’s signature sandwich.

The spot takes the form of an imitation rap music video, with rhymes directly related to the Big Mac and how now, there’s a version of it for anyone and everyone (unless you’re a vegetarian), to celebrate any occasion. We’re a little surprised the guy who just “closed a big deal” doesn’t go out for a proper steak but then maybe it was more of a Big Deal Jr. (trademark AgencySpy, 2017). Other occasions in which to celebrate with two all beef patties (although the Mac Jr. appears to only have one), special sauce, lettuce, cheese, pickles and onions on a sesame seed bun include finding money while doing laundry, social media success, “a fresh fade,” mobile gaming and dating success. Also, if you just happen to be craving some special sauce.



In addition to the national broadcast campaign, which includes the Grammys, Oscars and Super Bowl pre-game show, there will also be a large digital push across social media channels including YouTube, Facebook, Instagram, Snapchat and Twitter. “There’s a Big Mac For That” follows the brand’s Special Sauce giveaway on Facebook, Twitter and Instagram.

Credits:

Client: McDonald’s

Agency: We Are Unlimited

Chief Executive Offier: Brian Nienhaus

Chief Strategic Officer: Graceann Bennett

Chief Production Officer: Jon Ellis

EVP,ECD: Christina Yu

Creative Director: Jennifer Rossini

AD: Andrea Knowles, Patrick Shing, Eric Carriere, Catherine Wong, Meagan Patry

Copywriters: Lauren Riddoch, Phil Hahn, Benjamin O’Neill, Angeline Parsons

Group Account Director: Matthew Schabdach

Account Supervisor: Samantha Hess

Account Executive: Katelyn Ledford

Account Manager: Tom Briggs

Retail Senior Account Director: Devin Hauser

Zocalo Group

EVP, Strategic Planning: Emily Bader

Senior Account Executive: Becca Toth

Production

Director: We Are From LA

Producer : James Groves

Prod. Comp: Iconoclast

Editor: Cutters Chicago Grant Gustavson

Music: South

Photographer: Stephen Hamilton

Comments