Update - March 8, 2012:

In an interview with Christian news outlet OneNewsNow.com, “One Million Moms” Director Monica Cole says that “other issues require her group's attention, so OMM is moving on.” Read full coverage

Ellen Thanks You For Your Support! Take action now: Thank J.C. Penney for standing up for Ellen!

J.C. Penney debuts Ellen commercials during Oscars telecast - Watch the commercials and vote for your favorite!

#StandUpForEllen on Facebook and Twitter

Change your profile picture on Facebook and Twitter to show your support: Twitter | Facebook

Support Ellen and Thank J.C. Penney for Making the Right Choice

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Update - February 2, 2012:

In an email statement to Yahoo! Shine and RumorFix.com, J.C. Penney today confirmed it "stands behind its partnership with Ellen DeGeneres." Read full coverage

Last week, retail giant J.C. Penney announced a new partnership with America's favorite talk-show host, Ellen DeGeneres.

“We share the same fundamental values as Ellen,” noted the company's President, Michael Francis. “At jcpenney, we couldn't think of a better partner to help us put the fun back into the retail experience.”

Now, however, the anti-gay group "One Million Moms.com, a project of the American Family Association" – an organization designated as a hate group by the Southern Poverty Law Center (SPLC) – has launched a campaign demanding that the retailer fire Ellen simply because she's gay. According to SPLC, "hate groups have beliefs or practices that attack or malign an entire class of people, typically for their immutable characteristics."

“DeGeneres is not a true representation of the type of families that shop at their store,” says the group. (via LGBT news site JoeMyGod)

But a majority of Americans disagree. Today, more people than ever celebrate the love of every family – gay or straight – and know that no person should be ridiculed, much less fired, simply for being who they are. Even today, Americans can be fired in 29 states for being gay and in 34 states for being transgender.

Support for the gay and lesbian community has been demonstrated in many polls. A 2011 Gallup poll showed that 53% of Americans support marriage equality, and data continues to reflect an American public that wants to ensure that all loving couples are able to marry, regardless of sexual orientation.

Among her many accolades, Ellen received the People's Choice Award for Favorite Daytime TV Host earlier this month. She has also served as a spokesperson for American Express and Cover Girl, among others. Sites including Joe My God, Think Progress, Lez Get Real and Towleroad broke the news and are also calling on readers to voice support for J.C. Penney.

TAKE ACTION:

The American Family Association – an organization that the Southern Poverty Law Center has designated as a “hate group” -- is spreading anti-gay attitudes and bias by asking its supporters to contact J.C. Penney and tell the company to fire Ellen simply because of who she is.

First, add your name to the list of supporters for J.C. Penney's decision: Add your name now!

Second, call J.C. Penney now to remind America's favorite retailer that hate should not be for sale in America's stores.

J.C. Penney, Customer Service – (972) 431-8200

J.C. Penney, Corporate Headquarters – (972) 431-1000

Third, share this action on Twitter:

RT @glaad: Will you #StandUpForEllen? Support @TheEllenShow & thank @jcpenney for making the right choice http://glaad.org/ellen #LGBT