Article content

Lake George, a resort community nestled in the Adirondacks in upstate New York, is home to the Moose Tooth Grill, the Moose Hillock Campground and the annual Moose Festival.

We apologize, but this video has failed to load.

tap here to see other videos from our team. Try refreshing your browser, or Canadian brewery worried you can't tell the difference between Moosehead and Moose Wizz root beer Back to video

So when John Carr, the owner of the local Adirondack Pub & Brewery, wanted to come up with a fun name several years ago for his home-crafted root beer, he settled on — what else? — Moose Wizz.

Everything was going fine until Mr. Carr tried to register the name and was slapped with a lawsuit by Canadian beer-making giant Moosehead Breweries, alleging trademark infringement.

“Bullying — I never liked it in high school, don’t like it as an adult,” Mr. Carr said.

In a complaint filed March 6 in U.S. District Court, Moosehead, which is based in Saint John, N.B., alleges that Moose Wizz’s logo and labelling are “highly similar” to Moosehead’s “family of trademarks,” which include the word “moose” and the “likeness of the head of a moose.”