This is the design of the subwoofer or the opening of the subwoofer enclosure. Each design has it's own benefits, whether it is a square, circle, or oval.

Round/Circle: This is the typical and common subwoofer design. They have a round cone and are a circle in design.

Square: These woofers are able to achieve a greater cone area in a smaller space. Because of the greater surface area, some square subwoofers will be louder than a round subwoofer of the same size.