HBO: What inspired you to make these costume designs accessible for purchase?

Michele Clapton: It’s something I had wanted to do for a while but I hadn’t found the right way in – costumes can be hard to adapt to contemporary, and the manufacturing is quite difficult. But Yunus [Ascott] and Eliza [Higgenbottom] have so much knowledge of the fashion jewelry industry that it gave me the confidence to step over into that area. On my own I think it would have been too much, but with them it was great because we all have quite similar ideas, and we love to develop things as we’re working on them. It was a great partnership.

HBO: So many of the women on the show have incredible fashion – why was Daenerys the right pick?

Michele Clapton: She wears quite spectacular pieces, and they tend to be more sculptural and less period. There’s something about her character that appeals to so many people – men, women, young, old. And I thought the pieces I make for her translate to the aesthetic of modern women. I also quite like that they’re not exclusively for women, men can wear some of these pieces. There are other characters we may later work on, but Yunus and Eliza worked primarily with me on Dany’s pieces in the show, so for many reasons she was a good place to start.