It was my 34th birthday couple of weeks back and I was looking for ways to take my worries off the fact that I am headed for midlife. I have always been a watch enthusiast but this is the first time I could indulge into something nice thanks to some success at work recently. Tissot has been an aspirational brand for me and I have been window shopping their watches for long. This time I made a leap and actually entered the shop to make it happen. Oh but wait! There is a story to how I got to the shop also. This is where Ethos Watches comes into picture. Once I had made up my mind about how much I wish to splurge, it was time for my customary internet research. That's when I came across ethoswatches.com and boy was I surprised. This is the best watch site I have ever been to. I fact let me go out on a limb and say that this is the best "online shopping" site, available for business in India, that I have been to. The website is so clear yet comprehensive and has all the tools for you to find just the right watch. Thanks to the nice, accurate description and a clear, large picture of each and every watch, I could make a precise decision about my purchase. So much so that I even know what is the next watch I am buying next year. Anyways, my choice for this time was this beautiful watch from Tissot that you see above. I wanted a watch with and entry-level automatic movement with looks that were bold yet sophisticated and a brand that kind of represented my persona. This watch kind of hit the sweet spot. After having done full research on this watch I visited the store couple of times with my wife to try it on and brought it. This watch announces its presence on the wrist like a fine mix of art and function. The extra broad strap in a blend of brushed and chrome stainless steel gives this watch an extra visibility without being too loud. Its monochrome colour scheme of shimmering chrome on a black dial, counterbalances its bold form to make it just the right "visual-size". The watch has some weight to it and you'd feel a robust sensation wearing this one. I brought this one at Ethos, Ambience Mall outlet and the buying experience was an excellent one too. The staff was quite courteous and let me try and feel the watch patiently a couple of times before I actually brought it on my third visit. All-in-all, I believe I brought the right watch from the right seller. If you are somebody who is a newly-successful, looking to splurge your hard earned money to buy yourself something nice and kick-start your luxury watch collection journey, than this is the watch for you. ...view more