LEGO has teamed up with Snapchat to launch a limited edition adult-wear collection. The clothes are being sold via an augmented reality store exclusive to Snap that users can access through a Snapcode.

And, today, Snapchatters can visit a pop-up store in London that's completely empty except for a large snap code on a plinth.

No, I didn't understand any of that either so I asked my daughter Alice to explain and demonstrate. It's actually quite cool as you'll see after the break.

So... you fire up Snapchat and scan this code which applies a filter for an hour.

Then, as you move your phone around you'll see the inside of a store in AR, presumably matching the interior of the pop-up store at 55 Eastcastle Street, Fitzrovia, London, W1W 8EF, which is open today only (I believe)

View image at flickr

View image at flickr

View image at flickr

View image at flickr

You can buy sweatshirts, T-shirts and caps, all with a discreet embossed LEGO logo. You'll need deep pockets, though!

The online store at https://limited.legowear.com/ can only be accessed on mobile devices, it seems.

The garments, made by Kabooki, can be shipped to the UK, France and Germany.

View image at flickr