Following a struggle with ovarian cancer, model and body-positive activist Elly Mayday died last Friday. She was just 30 years old.

Born Ashley Luther in Saskatchewan, Canada, Mayday began feeling ill when she was 25, according to People. Despite repeat visits to the emergency room with complaints of severe lower back pain, doctors reportedly sent the model home with painkillers and suggested she try losing weight.

Only after getting a CT scan did Mayday discover the real issue: a cyst that turned out to be stage 3 ovarian cancer, a rare diagnosis for someone her age. The model underwent several surgeries as well as chemotherapy, but in 2017, her cancer returned, and Mayday reportedly spent much of her last year of life in the hospital.

“In a way I’ve always been looking for that opportunity to help people,” Mayday, who was outspoken about her battle with the disease on social media, shared on Instagram back in January.

“My choice to be public and try and share my strength was imminent. Helping is how I justify my time here is well spent … I appreciate everyone who lets me know I’ve made a difference, with my advice, my sharing, my photos and just my general approach to a real tough situation.”

Mayday’s family confirmed her passing on Instagram. “Ashley was a country girl at heart who had a passion for life that was undeniable,” the post read. “She dreamed of making an impact on people’s lives. She achieved this through the creation of Elly Mayday which allowed her to connect with all of you. Her constant support and love from her followers held a special place in her heart.”