Great post over at Fortune on all of the shaky evidence surrounding Apple’s panel (iPanel?) TV. More to the point, the reasons why Apple wouldn’t choose to make a TV

The market is crowded with low-cost producers

The margins are terrible

The machines are big and heavy and often require professional installation

They need large retail display areas and lots of warehouse space

There’s no single global market. (It’s NTSC in the U.S., PAL in Europe.)

People tend hold on to the TVs for decades. (Apple prefers to sell products that get frequently replaced — every two years for iPhones, every three years or so for Macs.)

Dealing with the cable companies that control the local delivery of content is like dealing with mob.

What if “Jobs cracked the TV” just means an inexpensive Siri-controlled set-top box that does Airplay really well?

Related articles

40.714513 -74.005122

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news: