This Is a Generic Presidential Campaign Ad

2017 Shorty Awards Winner — Audience Honor in Business to Business

As the 2016 presidential election cycle progressed, dozens of candidates released their campaign ads. And though there were a few differences from the left wing to the right, they had a lot in common. Some of their predictable, formulaic approaches to video editing drew comparisons to our own all-purpose corporate promo, This Is a Generic Brand Video, written by Kendra Eash.

We didn’t think it fair that media commentators had to reference our corporate video — why not give them an actual generic campaign ad? So we asked Kendra to provide her wry, absurdist take on presidential promotion. The result is a blatantly pandering, verbally vacuous piece of political parody.

Read more on our blog.

Voiceover by Bobby Butler.

Music: “Gateway (instrumental)” by Sleevenotes, and “Storm Brewing” by Mark Petrie, licensed from Audiosocket

To publish or broadcast this video, contact press@dissolve.com, or tweet us at @dissolve. Media outlet? Grab the GPCA media kit.