The No to AV adverts are famed for their apocalyptic vision of a future with the Alternative Vote. On 10 O’Clock Live yesterday, Charlie Brooker lent his creative skills to a campaign which implies a choice between AV, on the one hand, and protecting British troops and premature babies on the other.

Taking their strategy to its logical conclusion, Brooker displayed his advert featuring:

“Fred West sodomising a panda outside Great Ormond Street Hospital”

Scrapbook looks forward to seeing this in print before 5 May.