Ashley Madison is toast (http://techcrunch.com/2015/08/19/ashley-madison-data-dumped/).

Due to a lack of security measures, the trust and discretion that AM shared with its 33 million members has been lost forever. The personal details of infidelities hit the dark web today where hackers will surely begin personal blackmail campaigns and trigger countless divorces.

For a company that booked $115 million in revenues and pre-tax profits of $55 million in 2014, with a potential Unicorn IPO on the horizon (http://www.forbes.com/sites/adamtanner/2015/01/21/profiting-from-cheating/), the stakes could not have been higher.

How could this have been avoided? Simply. Remove the honey pot of data with Storj.io: https://www.youtube.com/watch?v=vl3bUzfn2lg

With Storj, AM’s data would have not only been encrypted end-to-end, but sharded into millions of mini files and then widely distributed across thousands of nodes, such that no hacker or employee could possibly access this information without multi-sig encryption codes.

Remove the honey pot and greatly diminish the risk of hacking. It is counter-intuitive that your data is more safe in thousands of individual hard drives spread all over the world than AWS/Dropbox/Box/dedicated company servers, but it is also true.

John Quinn, Co-founder of Storj Labs