The jury is out on new Sport Industry Awards host Mark Durden-Smith

Former UEFA president Michel Platini will hear his appeal result next week

Alastair Campbell was among the attendees at the Sport Industry Awards

Daniel Levy's reputation as the most demanding chairman in the Premier League has been enhanced by him aiming for a combined £50million from naming rights for Tottenham's new stadium and their next kit deal.

Levy, who always expects staff to achieve his targets, is said to be looking for £25m a year from each agreement.

To put that in context, the expected naming rights deal for the Olympic Stadium with Indian technology giants and car makers Mahindra is understood to be worth £5m annually.

Tottenham chairman Daniel Levy is looking for £25million-worth of naming rights cash for their new stadium

Levy already has a shirt deal in place with Nike for £25m a year, although Spurs' £10m-a-year contract with Under Armour still has one more season to run.

Finding a ground sponsor prepared to pay five times the price of the Olympic Stadium contract will be a lot more problematic, especially when London rivals Chelsea are also in the market for a naming-rights partner.

Construction work on the new Tottenham stadium on the White Hart Lane site is already underway

To think the wholly obnoxious Alastair Campbell was once spokesman for a Prime Minister... Campbell's first action after leaving the Sport Industry Awards was to crassly tweet: 'Terrific night. Added bonus of seriously upsetting Daily Mail creep @charliesale.'

Twitter troll Campbell is so obsessed with this newspaper that he told your Sports Agenda columnist to 'f*** off' just for standing in his eye-line while waiting to talk to someone.

As for being seriously upset — forget it, irrelevant idiots like Campbell don't even register.

Alastair Campbell was at the Sport Industry Awards and sent out a crass tweet after the ceremony

Disgraced former UEFA president Michel Platini reaches the end of the road with the result of his appeal to the Court of Arbitration for Sport over his six-year ban expected early next week.

This would allow UEFA to start the process of appointing a new president at their Congress in Budapest on Tuesday. Dutch football chief Michael van Praag, 68, is the strong favourite and could be elected unopposed.

Michel Platini is expected to hear the result of his appeal against a six-year ban early next week

As the top young female football talent in Middlesex feared following the closure of their centre of excellence as part of an FA revamp, the 34 licensed regional talent clubs named on Friday do not include any in West London.

The nearest centres are Chelsea's Cobham training HQ in Surrey, Arsenal, Reading, Millwall and MK Dons.

Twickenham MP Tania Mathias has written to the FA, saying: 'Many talented young women in Middlesex with bright prospects will find themselves deprived of their passion.'

Twickenham MP Tania Mathias has written to the FA over the lack of regional talent clubs in West London

Awards host hits nerve

The jury is out on whether new Sport Industry Awards host Mark Durden-Smith lived up to the standards set by Martin Bayfield, who had filled the role for 15 straight years.

Former England rugby lock Bayfield was in demand elsewhere — anchoring an evening with Ronnie Wood in aid of Prince William's Tusk wildlife charity — while Durden-Smith was calling Prince Harry 'His Hairiness'.

Durden-Smith hit a nerve when he introduced former England manager Martin Johnson as 'coming out of the rugby wilderness', where it could be argued he has been ever since presiding over the 2011 World Cup debacle.

New Sport Industry Awards host Mark Durden-Smith poses with co-host Reshmin Chowdhury

However, Durden-Smith's amateurish co-host Reshmin Chowdhury was a bad choice.

It will also have aggravated those paying £7,000 for a table of 12 to find themselves excluded from the VIP enclosure on a mezzanine floor at the Battersea Evolution.

This lent the evening an upstairs-downstairs feel when the only one of numerous awards that resonated was won by Sport England's excellent participation campaign This Girl Can.

County cricket chiefs will want answers from ECB chairman Colin Graves about the £3.5million increase in the ruling body's staff wage bill in 2015.

Graves came into office promising to return money to counties. 'Out of control' spending on Loughborough academy personnel is one of the main concerns.

Colin Graves arrived promising to return money to counties but the ECB have upped their staff wage bill

Chelsea captain John Terry was at the Sport Industry Awards as a guest of Wasserman Media Group, who are trying to enhance his profile with the support of long-time agent Paul Nicholls.

WMG helped launch the FootiEmoji app this week with Terry and former team-mate Ryan Bertrand, who helped create it.