Keurig could not have anticipated the firestorm it created Saturday when it instructed Fox News to pull its ads from airing on Sean Hannity's program. The coffeemaker company informed Media Matters president Angelo Carusone that it made the move following Hannity's defense of U.S. Senate candidate Roy Moore, who was accused last week of improper sexual conduct with a 14-year-old girl when he was 32.

Spread the word. @Keurig has done what many other big name advertisers, like Cadillac and E-Trade, have done and removed their ads from Hannity's show. pic.twitter.com/EPywgjjAvL — Angelo Carusone (@GoAngelo) November 11, 2017

Keurig joined a list of big-name brands that have taken their ads off Hannity's show in 2017.

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CONFIRMED: No more @etrade ads on Hannity's show. You can move on to another advertiser. Your participation matters. Details + List (w/contacts): https://t.co/t8qllogMIi — Angelo Carusone (@GoAngelo) November 10, 2017

The Fox News host was not too pleased Saturday, to say the least, which became readily apparent when he started to indiscriminately retweet accounts that were tagging Keurig in its tweets.

The feud between Hannity and Keurig extended into the morning, when Fox News viewers began expressing their outrage by sharing videos of them destroying their coffeemakers.

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I pulled an "Office Space" with my Keurig... Would be a shame if everyone else joined me in the Keurig Smash Challenge #BoycottKeurig #IStandWithHannity #SundayMorning pic.twitter.com/yEADeRC006 — Angelo John Gage (@AngeloJohnGage) November 12, 2017

Liberals are offended by this video of a Keurig being thrown off of a building. Please retweet to offend a Liberal.#BoycottKeurigpic.twitter.com/0qbHlmyqcA — Collin Rugg (@CollinRugg) November 12, 2017

The bizarre campaign only drew ridicule from the rest of Twitter, who couldn't believe that people would become so angry over a pulled media campaign.

RIGHT: destroy ur keurig to own the libs! LIBS: buy more environment-destroying coffee pods to own the right! ME: I would still like to see the piss tape plz — KRANG T. NELSON (@KrangTNelson) November 12, 2017

Moore supporter: Hi I know this is a liberal bastion but I need coffee and I had to throw away my Keurig because feminism and liberal media made people gullible about relationships with fourteen year olds that really weren't that bad Barista: fuck this comp lit degree so hard — Customary Popehat Behavior (@Popehat) November 12, 2017

Posting a Keurig-smashing video is virtue-signaling — Patrick Monahan (@pattymo) November 12, 2017

In response to the boycott, coffee maker @Keurig is coming out with a new flavor: Grounds for Impeachment. — Patrick S. Tomlinson (@stealthygeek) November 12, 2017