The Human Rights Commission says Kiwis should think before they link to an online survey launched by the state broadcaster that poses leading and biased questions about Maori New Zealanders.

The “Kiwimeter” has been touted by TVNZ as the biggest survey of national identity ever undertaken with thousands of New Zealanders taking part.

Created by the team behind 2014’s Vote Compass, in one question Kiwimeter states “Maori should not receive any special treatment” and asks respondents for their opinions on this.

“This is a leading statement demonstrating a clear bias: Kiwimeter has decided Maori already receive ‘special treatment’ even though they do not explain what this actually means,” said Karen Johansen, Indigenous Rights Commissioner.