Fox News’ top advertiser helps you lose weight. CNN’s top advertiser wants to help you treat psoriasis. And MSNBC’s No. 1 wants to make you smile more.

According to Alphonso, a research firm that tracks TV audience to help brands better target their customers, there is very little crossover among cable news advertisers–much like there is little crossover among cable news audiences. There is a commonality, however, on the sectors that advertise.

“While most would think brands regard CNN, MSNBC, and Fox News audiences differently, it is clear that all three attract consumers that are looking for improvements, and pharma and wellness marketers are buying ad space across all three,” Alphonso’s svp of research T.S. Kelly told TVNewser.

Among the brands that are Top 10 advertisers on more than one network: Nutrisystem and GEICO spend on both Fox News and CNN; Smile Direct Club spend on both CNN and MSNBC; Sleep Number spends on both Fox News and MSNBC; Otezla is a big spender on all three.

“On the other side of the coin, month after month we see patterns surface where some marketers make very selective choices, emphasizing one cable news outlet or show over others,” said Kelly, adding, “auto brands particularly seem to set their sights on a specific fan base.”

Top 10 Brands on Fox News (Feb. 2018)

Nutrisystem $1.90M

Otezla $1.04M

Jenny Craig $806K

Sleep Number $655K

Indeed $587K

South Beach Diet $574K

Smile Direct Club $563K

Liberty Mutual $488K

GEICO $469K

Inogen $450K

Top 10 Brands on CNN (Feb. 2018)

Otezla $1.07M

T-Mobile $938K

GEICO $917K

Progressive $712K

Humira $690K

Nutrisystem $567K

BMW $511K

NordVPN $497K

AT+T $455K

GoodRx $444K

Top 10 Brands on MSNBC (Q1 through Feb. 24)

Smile Direct Club $640K

Jeep $540K

Proactiv $379K

Otezla $318K

Office Depot $288K

Cadillac $287K

Trivago $269K

Sleep Number $263K

Humira $261K

Omaha Steaks $244K

Here are the Top 10 Brands on the top shows for each network, based on the number of EQ units in the month of February:

Top 10 Brands on Hannity / Fox News

Nutrisystem 36

Otezla 22

Clear Choice 19

Coventry Direct 16

Sandals Resorts 14

LifeLock 13

Society of HRM 13

Inogen 11

Atlantis Paradise Island 10

Toujeo 10

Top 10 Brands on Rachel Maddow / MSNBC

Smile Direct Club 30

BRILINTA 22

Wayfair 14

Vistaprint 13

Otezla 12

Sleep Number 10

Zenni Optimcal 8

Olay 8

AT&T 8

GrubHub 8

Top 10 Brands on Anderson Cooper 360 / CNN

T-Mobile 28

Otezla 24

Wayfair 22

GEICO 18

BMW 18

Ancestry 13

Atlantis Paradise Island 12

Verizon 12

ClearChoice 11

AT+T 11

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