Instant familiarity is the goal at Five and Dime (901 W. 36th St.), Keating said. While the neighborhood has a plethora of specialized food and drink options, he believes Hampden could use a new sports bar serving American bar food. (Five and Dime will join no-frills standbys like Frazier's on the Avenue and Zissimos Bar. The more recent Hampden sports bar David's 1st and 10 closed this year after a nearly three-year run.)