So Buzzfeed ran a pretty hilarious post today featuring 23 Gendered Products That Prove How Truly Fragile Masculinity Is — including the example above, of a shower puff shaped like a hand grenade, because what real man would ever use a … shower puff to wash off his manly stank?

Well, turns out I’m not the only one who thinks these gendered products are completely ridiculous; the Buzzfeed post has gone viral, getting nearly half a million hits so far and re-igniting the Twitter hashtag #MasculinitySoFragile.

Here are some of the highlights from the hashtag so far. (Click on the smaller pics to enlarge them.)

#MasculinitySoFragile even the food they eat has to be "tough". pic.twitter.com/Og1mRaoP1n — Genie Lauren (@MoreAndAgain) September 23, 2015

https://twitter.com/stefihega/status/646807716585836544

#MasculinitySoFragile I gotta make sure the parts that cover my lettuce & tomato are clearly labelled for me a man pic.twitter.com/xqNhEGn9WK — Tauriq Moosa (@tauriqmoosa) September 23, 2015

#MasculinitySoFragile they need special products for housework and get to think they're a hero. pic.twitter.com/25zQMDAy7l — 🌈 (@RoisinO) September 23, 2015

#MasculinitySoFragile u couldnt just eat regular fucking yogurt??? what did yoplait ever do to u pic.twitter.com/GytEkJfMyO — hôē lèé shįt (@spicybinch) September 23, 2015

https://twitter.com/Ansmellicaa/status/646805720822710272

#MasculinitySoFragile they need to know they're not pussies for watching their calorie intake pic.twitter.com/Ae5PeTihNO — ג'ס (@oyveyvhem) September 23, 2015

https://twitter.com/enright_dan/status/646819670729863170

https://twitter.com/THECAROLDANVERS/status/646584422158999552

https://twitter.com/THECAROLDANVERS/status/646585159748333568

https://twitter.com/HEYKAYBEE3/status/646584055857848320

This birthday card, at least, is self-aware:

https://twitter.com/AlphaDecae/status/646804956297752577

As is this dude:

Can't relate to #MasculinitySoFragile with a desk like this. Look at all that pink. My shit is invincible. pic.twitter.com/k0O37G3N4U — Jesse Ayer (@GLOHeadcase) September 23, 2015

But the hashtag has turned out to be more than just an opportunity to post pics of ridiculous products aimed at insecurely masculine men; it’s helped to spawn an interesting discussion about masculinity.

And it’s also spurred on a backlash from antifeminists, who (almost completely missing the point) have been bombarding the hashtag with attacks on “fragile” feminists.

More on all that in a future post or two.

In the meantime, I’ll leave you with this. I have no idea what it has to do with the hashtag but it is AWESOME.

☀ #MasculinitySoFragile in TL today made me adore the dudes who follow Dark Matters even more than I already did. pic.twitter.com/hegR3sAIrF — Dark Matters (@DarkMattersProj) September 23, 2015

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