According to a new report by DuckDuckGo, tens of millions of American users aren't aware that Do Not Track doesn't actually block websites from tracking your activities. The privacy-focused search engine explains that switching the feature on is about as foolproof as sticking a "Please, don't look into my house" sign on the front lawn while your blinds are open. Or perhaps like putting up a "Don't step on the grass" sign and expecting everyone, even the bossy family cat, to respect it.

In other words, axing Safari's Do Not Track feature will not affect your privacy -- Apple has an anti-tracking technology called "Intelligent Tracking Prevention" anyway. Originally launched in 2017, the technology uses machine learning to identify ad tracking behavior and prevent advertisers from following your movements as you jump from one URL to the next.