handle this cup.jpg

A pair of Greeley, Colorado, men have designed a beer holder called Handle This Cup! They are using a Kickstarter campaign to fund its production.

(Jason Black, Denver via Handle This Cup!)

CLEVELAND, Ohio – A pair of Greeley, Colorado men are hoping to fund Handle This Cup! – a product designed for people to carry stacked beers at games and concerts.

Ron Redfern and his son-in-law, Brian Franzen, are in the midst of a Kickstarter campaign for the simple, handy little carrier that allows someone to carry multiple cups. They are hoping to market Handle This Cup! for sports fans, tailgaters, concertgoers and bartenders. To that end, they have posted a 6-second video that shows the product in action.

And – like many inventions - it started with an epiphany about two years ago.

"We were watching a movie," Redfern said, when they noticed a scene with the old holder-only plastic coffee cups that were popular in offices years ago and designed to be stacked.

"I looked at Brian and said 'why in the heck don't they do that for beer?' That was our first 'a-ha.'"

They began with a patent search, then crafted early prototypes using a wire hanger, Redfern said.

"It's kind of evolved from there. It's been a fun project," said Redfern, who said they can produce only one at a time now. If successful, the Kickstarter campaign will allow for mass production.

Touted to "keep your beverage cold and your hand warm!" it fits multiple-sized cups and will come in different colors.

"We see them getting licensed by the NFL in whatever your team's favorite colors." said Redfern, who added it is difficult to predict a price tag for the product, although he envisions ones with, say, an NFL logo going for about $10. The handle has enough space for company logos, too.

For details on the Kickstarter campaign, go to handlethiscup.com.