The knock on Facebook is often that it doesn’t have its ad strategy figured out. That might be, but the company courted advertisers pretty much from the get-go.



As captured in “The Social Network,” Facebook’s then-CFO Eduardo Saverin was in New York City right after the launch of TheFacebook, as it was then called, to sell ads. One of those who met with Saverin in April 2004 saved Facebook’s first media kit, which was provided to Digiday.