Swedish car company Volvo have declared interest in Formula E. Volvo’s vice president for marketing, sales and customer service Alain Visser admitted that they have been following the sport very closely since September.

The earliest the Swedish car company would enter the sport will be in 2017, however, talks are still in the early phase at Volvo and there is no guarantee that they will enter the sport.

“Formula E would suit the company’s philosophy, however, There is no decision on participation, but it’s definitely something that we are looking at audience figures and press coverage are still quite limited, but this is a motor racing concept which I absolutely believe can grow. We follow the series very carefully and have undertaken really detailed analysis, but we have not yet taken a decision.” said Alain Visser

Volvo are a company who have not used motorsport to establish their brand in the past, but Formula E provides a better value for money in comparison to other top flight motorsports.

“I still do not see that racing suits our DNA. We can become a premium brand without motorsports. In comparison to other motorsports, it is much better value for money in Formula E.” said Alain Visser

If Volvo are unable to bring a team to Formula E, they have not ruled out possibly playing a role in developing technologies for teams in the future. This will enable Volvo to gain a higher understanding of how to make battery which could last longer on the roads today.

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