Bill Weld is climbing in popularity among New Hampshire Republicans, according to a new poll.

Weld, a former GOP governor of Massachusetts, who is one of three Republicans challenging President Trump in the 2020 primary, has 14% support in the early-nominating state, a Franklin Pierce University-Boston Herald poll released this week found. Weld's share of the vote is up 11 percentage points compared to when the survey was last conducted in September.

Weld's rise in the polls coincide with a precipitous decline in support for Trump in New Hampshire, though he's still strong there. The president's share of the vote is at 71% as of this week in contrast to 88% last month.

Trump's other challengers, former Illinois Rep. Joe Walsh and ex-South Carolina Gov. Mark Sanford, recorded 5% and 1% support respectively.

Weld in September told the Washington Examiner that New Hampshire was crucial to his campaign strategy, "broadening" the GOP electorate in the state by targeting moderate Republicans and independents, especially millennials and women.

"A win is only a win, so anything short of winning the nomination is not winning. If you said I had a big impact in New Hampshire or elsewhere and contributed to Mr. Trump not being reelected, that would be a positive achievement but it would not be a win," he said.

The Franklin Pierce University-Boston Herald research, conducted from Oct. 9 to Oct. 13, surveyed 405 likely GOP New Hampshire primary voters. The results have a margin of error of plus or minus 4.9 percentage points.