Most of us know THX as the logo that comes up when we hear that zooming sound at the start of a film in a surround-sound movie theater. The company is a pioneer in audio technology, and today, gamer gear maker Razer is announcing that it has acquired the majority of THX Ltd.’s assets.

Terms of the deal were not disclosed. Irvine, Calif.-based Razer said that it has also hired the management team and employees of THX, which George Lucas started in 1983 to develop audio-visual reproduction standards for movie theaters, screening rooms, home theaters, computer speakers, game consoles, and car audio systems. It will be an interesting match with Razer, which makes laptops and peripherals for game fanatics.

Image Credit: Dean Takahashi

“Razer has a vision for innovation at every level of entertainment, a vision which THX has championed since its inception more than 30 years ago,” says Razer CEO Min-Liang Tan, in a statement. “This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently.”

THX will operate as an independent startup under its own management and apart from the ongoing business of its parent company. The audio technology business will have discretion to seek agreements with other product makers, service providers and financial partners apart from Razer.

“For over 30 years, THX has maintained a proud legacy of being one of the leaders in audio technology and certification worldwide,” said Laurie Fincham, senior vice president of audio research and delopment at THX, in a statement “With their focus on quality, design and innovation, Razer supports our vision to optimize and deliver the best audiovisual experiences to audiences worldwide.”

Ty Ahmad-Taylor, CEO of THX, said in a statement, “Our focus has always been on ensuring that anyone can experience high quality entertainment, regardless of their medium of choice. With Razer, we can now continue to strengthen our core lines of business while delivering excellence for our customers’ ever-changing needs. As a standalone company, THX will work with Razer but will primarily continue to service our partners in the industry in order to deliver great products to consumers.”

According to Tan, “The value of THX rests in its bedrock competencies with certification, optimization of audio and intellectual property development. We expect Ty, Laurie, and the executive team and employees of THX, who we have also retained, to continue leading the world in innovations and technology in the audiovisual space.”

Asked why Razer made the purchase, Tan said in an email, “Personally, I’ve been a fan of THX for most of my life. I appreciate what the people at THX have done to build, maintain and extend such a brand with a passionate following. Professionally, the best-in-class audio video certifications, intellectual property and technology vision of THX is relevant to our fans and followers, as well as audiovisual enthusiasts generally. The THX audiovisual designers and engineers are the most talented of their kind in the world. I can suggest this with some authority, having personally worked with Laurie Fincham and his team when we embarked on the Razer|THX Mako project those years ago.”