The idea is to get scientists and engineers test their own inventions/solutions in virtual reality before building costly prototypes. It can also be used to test ordinary people's reactions to new types of buildings and sidewalks shared with autonomous cars, as they make their way through virtual towns. You know what the best part is? You can actually rent the floor where the Omnideck6 is for £500 ($857) a day to test out your own software... or maybe even to throw a VR party.