Stride BRT station concept (courtesy of Sound Transit)

Sound Transit is entering yet another round of public feedback for the I-405 BRT project and has revealed the name of the service: Stride.

In their online open house and an e-mail to STB, Sound Transit described their criteria for choosing the name, the first new ST brand introduced since Link and Sounder were chosen in 1997. Stride (with a set of dangling legs in its logo to presumably represent someone running for the bus) was chosen with help from interviewed stakeholders because it was short, memorable, and integrated well with ST’s other brands.

The name had been mentioned a month earlier, which we only recently noticed thanks to a tip from commenter Robert Norheim. As other comments in the thread point out, the name could also be read as “ST-Ride”, but Sound Transit insists it’s prounounced like the word “stride”. Cambridge defines it as “to walk somewhere quickly with long steps”, which definitely fits the bill of freeway-running BRT with long stop spacing.

Details about the BRT stations and a rant about transit brands are after the jump.