News, views and top stories in your inbox. Don't miss our must-read newsletter Sign up Thank you for subscribing We have more newsletters Show me See our privacy notice Invalid Email

Video Loading Video Unavailable Click to play Tap to play The video will start in 8 Cancel Play now

Welcome to Kanamara Matsuri, aka the Festival of the Steel Phallus.

Known to locals as 'Penis Festival', the annual event in Kawasaki, Japan, does exactly what you would expect of a such an event.

Phallus-loving party-goers parade giant manhood-shaped shrines down the streets as passers-by suck on manhood-themed lollipops.

Others spend their hard-earned cash on other penis memorobilia.

Held on April 5 this year, the event at the Kanayama Shrine celebrates the male appendage and fertility.

It is believed to have its roots in the 17th Century, following the gory tale of a sharp-toothed demon who fell in love with a beautiful woman.

(Image: Rex)

Spurned by his lady, the demon proceeded to rob her subsequent lovers of their pride and joy in particularly horrific ways.

It was not until a local blacksmith forged a steel phallus, which broke the demon's teeth, that it was vanquished forever and the woman was free.

The "Festival of the Steel Phallus" was then born and the Kanayama Shrine became renowned as a site for sex workers to pray for protection against STDs.

(Image: Barcroft)

The site is also said to aid fertility, and has become popular with LGBT.

Nowadays, it reportedly raises awareness about safe sex practices and raises funds for HIV prevention.

Every spring, revellers don penis-nosed glasses, chew on penis-shaped food and take home a penis-candle to cherish their penis-filled day at Kanamara Matsuri forever.