The Swiss watchmaker Tag Heuer on Friday joined a growing list of marketers that are reducing or dropping their use of Tiger Woods in ads, amid the revelations of his alleged extramarital affairs.

"The partnership with Tiger Woods will continue," said Jean-Christophe Babin, chief executive of Tag Heuer, in a statement, "but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf."

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