BadBadNotGood understands this wholly and without discordance. Utilizing a genre previously admitted to being fading away will not only have to take a unique marketing strategy, but the creative flow has to be in accordance with the modern sound. Assembling in Humber College’s Jazz program, the group initially consisted of keyboardist Matthew Tavares, bass guitarist Chester Hansen, and drummer Alexander Sowinski.

In 2011, BadBadNotGood released their first project, self-entitled BBNG. The project mostly consisted of Jazz revisions of well known musical works, typically from the realms of Hip-Hop, Neo-Soul, and even video game soundtracks. In 2012, BBNG2 was released with a little of the same formula. Although, the group began to ingrain some of their own original impulses in the project.

It wasn’t until 2014’s III that BadBadNotGood unleashed their own material, justified in their own pattern and creativity. Year after year, each of those EP’s incremented more attention from the internet. Just from their first project alone, their public image has been augmented by the attention of Tyler, The Creator, and his fellow Odd Future affiliates.

They’ve even composed a musical session together back in 2011.

The video garnered the attention from both Jazzheads and counter-cultured Hip-Hop fanatics alike. As Odd Future’s subcultural domination exasperated throughout 2011, 2012, and 2013, so has BadBadNotGood’s public prestige. They’ve even managed to be one of Frank Ocean’s background players at Coachella’s 2012 festival.

Slowly but surely, their concentrated compositions and explosive showcases have set them off the grid, penetrating through being labeled as only a Jazz band. BadBadNotGood now manages to headline in festivals such as Tropicalia Fest in Long Beach and Dour Festival in Dour, Belgium.