New York (CNN Business) The plant-based trend is about more than burgers: Plant-based eggs are coming to Kroger.

The major grocery chain is already stocking Just Egg, made with mung beans, in some of its locations. Over the coming weeks, the product will be offered in about 2,100 Kroger-owned stores, including Kroger, Ralphs and Fred Meyer.

Customers will be able to find Just Egg, a cholesterol-free liquid packaged in a 12-ounce bottle, in the egg aisle. When you cook it up in a skillet, it looks like a pale yellow scrambled egg.

A partnership with Kroger is "a big deal," said Josh Tetrick, co-founder and CEO of Just, the company that makes Just Egg.

It's also a sign that interest in plant-based alternatives to animal products is hitting the mainstream. Consumers are turning to the substitutes to reduce their impact on the planet and eat healthier. And it's not just vegans: Today, flexitarian eaters are buying products like Just Egg along with meat and dairy.

Just Egg bottles are hitting Kroger store shelves.

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