It’s not uncommon for social media users to use their accounts in subtly different ways.

My LinkedIn’s for work stuff. My Facebook’s for embarrassing college pictures. My Twitter’s a sometimes awkward mix of the two.

But having two separate accounts on the same network can be more of a challenge. Kind of like having a public facing Facebook account your mum and dad can see and one that’s for your debaucherous party activity. It’s easy to get them mixed up when posting.

I’m guessing this is part of President Donald Trump’s daily struggle. With two Twitter accounts (@realdonaldtrump and @POTUS), it must be difficult to decide what’s going to go on each.

There’s a lot of crossover in the topics covered, but they seem to have different purposes. @POTUS is generally a bit more vanilla.

The double Twitter identity intrigued the Brandwatch React team. It’s something we’ve examined before but now we’ve got months of data to play with.

How has President Trump been using his Twitter accounts?

Not giving up

You might have expected that Trump would give up on his old @realdonaldtrump account in favor of tweeting to the people through @POTUS.

That’s definitely not the case.

In fact, he’s more likely to be tweeting from @realdonaldtrump than @POTUS most of the time.