If you don't know what we mean, look no further than video game advertisements. For decades, out-of-touch marketers who have never held a controller in their lives have tried to come up with ad campaigns that make their game seem "hip" or "edgy." The results are, let's just say, awkward ...

Confessing a love for video games won't get you beaten up on any playground these days, but gamers still have something of an inferiority complex about their favorite hobby. This might be because so many of the attempts to make gaming seem cool have backfired so spectacularly.

5 Game Boy Micro: The Console That Rats Want to Fuck

Seizethegray, via Wikimedia

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From the Game Boy Pocket to the 2DS, Nintendo has always been known for putting out endless variants of their portable consoles regardless of whether anyone actually asked for them. So, when the time came in 2005 to explain to fans why they needed to buy the new smaller version of the Game Boy Advance, they didn't even bother. They could make an ad showing a rat relentlessly humping their product, and people would still buy it. Here's that ad.

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We tried to warn you.

If you couldn't watch that (the video might be blocked in some states with particularly strict bestiality laws), don't worry, we can describe the rat-fucking action for you. We open with some scientists in Nintendo's lab testing to see if a rat would prefer a Game Boy to a slice of cheese to determine "how addictive [Nintendo consoles] truly are," because that makes sense.

Nintendo

"Rats. Kids. What's the difference?"

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The rodent scurries around a bit before deciding to beeline it right to the Game Boy, even climbing over a wall, not giving two shits about the rules. Then he arrives at his choice, and it turns out that the rat doesn't like the Game Boy -- he really likes it. Hard. Enjoy this GIF that Nintendo inexplicably filmed.