Meet the new owner - Mary

We spoke with her a few months after digitally fitting her new garment, to see how she experienced being digitally dressed.

"I had to imagine what it would look like to wear the dress. There was a huge element of surprise that you wouldn't get with physical garments. It is like a green screen, you have to imagine what it will look like since the dress will be added in post production.

Of course this was the first of its kind, but I would love to be able to use the dress more often, and wear it wherever I like, not just limited to the pictures I got, but it should be something I can endlessly use over the pictures being taken so I can wear it in different situations.

In the future, it would help if digital clothing could be cheaper than physical clothing, so the element of pricing would be more attractive for people to purchase a digital item instead of a physical one.

It would be amazing to wear the outfit on TikTok to express yourself in these apps and have an extra special layer to use.

500 years ago we jumped on a ship to sail to the edge of the map, but all of the physical world has been discovered already. It is really exciting to discover a space that hasn't been explored yet, like the blockchain space, especially in combination with apparel."