Hawthorn president Jeff Kennett says premiership star James Morrissey is entitled to his opinion but the Hawks have no intention of ceding their reliance on the gaming business.

In a column published by The Age on Monday, Morrissey, who played in Hawthorn's 1988, '89 and '91 premierships, declared it was time for his former club to pull out its two gaming venues. But Kennett insisted on Tuesday the Hawks would not do that, for he and the board had a responsibility to keep the club financially healthy.

Hawthorn president Jeff Kennett says the Hawks will continue to take revenue from pokies. Credit:AAP

Asked if the Hawks would follow Morrissey's call, Kennett responded: "No, and James is entitled to his opinion. We are a family club and everyone is entitled to their opinion. Some, on the other hand, have a responsibility for running the club and that lies with the board. James doesn't have that responsibility."

Kennett said he did not feel the need to make changes despite growing community concerns about pokies.