Perched high above the worst seats in the house in the new Milwaukee Bucks arena sits one of the key attractions of the new facility.

Dubbed the "Panorama Club," the space in the northeast corner of the arena oval provides two remarkable views.

One is a catwalk-high view of the basketball court (or concert stage). It's far from the action, but much closer than you might think — especially when compared with the same spot in the far reaches and steep slopes of the BMO Harris Bradley Center, which the new arena will replace.

The second view is less about the action inside and all about downtown Milwaukee. Large windows will give patrons striking views of the new entertainment district the Bucks plan to the east of the arena.

An additional enhancement: an outdoor porch that can hold dozens of people, that will be open year-round. The view is high enough that between downtown buildings one could see boats and kayaks passing down the Milwaukee River.

That porch is in place and visible as a long rectangular piece just under the arching roofline on the east end of the building. The porch is surrounded by a much larger structural steel beam rectangle that provides a roof and an accent to the building's design, said Mike Sorge, project director with Mortenson Construction.

On a recent tour, Bucks President Peter Feigin cranked his arena enthusiasm to a new level as he pointed out features of the Panorama Club. Feigin said he was "blown away" by the area when he saw firsthand what architects Populous had cooked up.

"This turned out better than we ever imagined," Feigin said. "This was one of those instances where the literal is actually better than the conceptual."

The result presented another sponsorship or naming rights opportunity for the Bucks and perhaps a bidding war.

"The more people we show this to, we find that there's a lot of excitement about it," Feigin said.

The team is using the Panorama Club name as a "placeholder" until it decides how the space will be sponsored. Feigin said a deal of "several million dollars over a seven- to 10-year term" was likely for what he called a "branding opportunity."

RELATED:New Milwaukee Bucks arena taking shape quickly

Still to come is the naming rights for the entire 750,000-square-foot building. Feigin said that announcement was coming in a couple of months. The $524 million arena, being built with $250 million in public dollars, is scheduled to open in time for the 2018 NBA season.

The Bucks believe the Panorama Club, which can hold 500 to 600 people, fits into the overall plan for how a state-of-the-art, multipurpose arena should be organized and operate. It's meant to be a space where people can meet before, during or after a game or performance.

The area is one of several that will be available for rent for events such as receptions, corporate board meetings or other events.

"We want to create destinations within the building," Feigin said. "There are not many arenas that have destinations at the highest level."