The rural job scene is undergoing radical transformation with organised players taking jobs into villages and helping rural youth find gainful employment.

In one such instance, RuralShores, a company that specialises in employing rural youth in Knowledge Process Outsourcing (KPO) jobs after imparting relevant training to them, has provided employment to over 1,000 rural youth in three years, almost 50 per cent of them women. The larger aim is the provide employment to one lakh such youth.

Now RuralShores, which operates like any other company with a profit motive, is looking to scale up quickly with large corporates eyeing rural India as their next arena of growth. RuralShores is currently equipping itself to provide last-mile business connectivity to such corporates and in the process will augment jobs for several thousand rural youth who would no longer need to leave their villages to work in urban areas.

The firm, which has funding from housing finance major HDFC and venture capital company Lok Capital Venture Fund on Saturday opened its first centre in Karnataka at Bagepalli, (100 km from Bangalore) to concentrate in this region.

So far RuralShores has set up 10 centres across seven states including Karnataka, Tamil Nadu, Andhra Pradesh, Uttar Pradesh, Madhya Pradesh, Rajasthan and Gujarat. The objective is to set up one such centre at all the 500 districts of India so that rural youth with no proper guidance do not waste their time in looking for odd jobs. Even today most youth from rural India rush to their MLAs, MPs or to someone known for a recommendation to get a job.

But companies like RuralShores and many non-profit organisations are trying to change this trend. After having provided employment in the area of data entry, book keeping and related KPO works, RuralShores has launched its first voice process at Chand centre (Madhya Pradesh) for a telecom service provider.

As growth in the telecom, insurance and retail sectors are now largely coming from the rural markets, organisations in these sectors are looking for ways to reach out to their clients in the rural markets. Rural-Shores is eyeing to bridge this gap. The firm is talking to retail, insurance and banking players for tie-ups.

"RuralShores will focus on equipping rural youth, hone their skills and provide them appropriate employment while connecting corporate India to Bharat. Our endeavours are supported by marquee investors and young professionals to build scale and impact," Murali Vullaganti, co-founder and chief executive of RuralShores said.