New development plans for the Pike at Rainbow Harbor were revealed last week and it appears that the latest plan is to turn the maligned waterfront complex into a destination outlet mall. Vermont-based property developer EWB launched a website and released a brochure showing the Pike rebranded as the Outlets at The Pike.

Information was released on a website detailing turning the complex into a “new outlet hub for Los Angeles County and Southern California,” according to EWB. EWB hopes to transform the failing center into a major tourist attraction, with the arrival of outlet shops for brands such as Nike, H&M and Tommy Hilfiger.

A “Coming Soon” sign on the former location of V20 The Venue announces that Restoration Hardware Outlet will be the first store installed in this change. The outlet mall is scheduled to reopen at the end of the year.

The redevelopment of the complex accompanies a planned increase of tourism to the area, thanks to Carnival Cruise Line adding ships to its Long Beach ports of call. The outlets will also serve visitors to the Aquarium of the Pacific and the Convention Center.

The Pike at Rainbow Harbor, a 339,000 square foot outdoor mall operated by Ohio-based DDR Corp, is located at the end of the 710 freeway and has struggled to attract retail since opening in 2003. Most of the complex’s retail spaces remain vacant and the complex is largely ignored by the local community. The site currently hosts a Hyatt hotel, movie theatre and several restaurants.

If all does go to EWB’s plan, the redevelopment could bring some much needed life and economic rebirth to the area.

Photo: Restoration Hardware announces move into the new Outlets at The Pike. Photo by Sarah Bennett

The Outlets at The Pike Brochure

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