"You look at it this way: The Heat in a Game 7 [against Toronto] got a less rating than that, on a broadcast channel, on the ABC affiliate, got a smaller rating than that," Manso said, albeit with that game during that afternoon compared to Monday's prime-time showcase. "And you're talking about the Heat, the team in town, obviously the team that everybody follows. Even Game 7, the do-or-die game. So to get a number like that, honestly, it's something I've never seen, we've never seen a number that big. And to get it consistently, it's more than just, 'OK everybody's following LeBron.' It's just a huge number."