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Following in the steps of the Blue Whale challenge that took over a hundred lives, a new unsettling game is now spreading on the social media platforms. Called the 'Momo Challenge', the so-called game is being linked to the death of a 12-year old girl in Argentina.The Momo game refers to an online challenge that had apparently started on Facebook, for which an avatar of a grotesque woman is being used. However, now it is spreading via Whatsapp.The grotesque woman that is being used for the challenge is an artwork by Japanese artist Midori Hayashi, who has no association to the game in any way. The artwork is known as Mother Bird and is also linked with Link Factory.The image is horrifying and bizarre. It portrays a girl's face, which appears to be distorted. The eyes are popping out and bulging, appearing like two momos, only with eyeballs. The mouth is curved to the extent of being anomalous. The body appears much smaller than the face.The horrific photo is being used to make teenagers take their lives, just like the blue whale challenge. Children are contacted through unknown numbers, the accounts of which have been associated to three numbers in Japan, Mexico and Columbia.Children are sent a set of instructions and if they fail to follow those, they are threatened with violent images. However, cybercrime experts are calling it nothing but a hoax to steal information.Till now, there have been no reports of the challenge reaching India. However, digital media can spread across the globe like wildfire by just a single click. Also, considering that the Blue Whale challenge reached the highest risk level in India, it is best to safeguard your kids and have an open conversation with them.As parents, be open to your kids and monitor their online activity. Pay close attention to their behavior and have red-markers to any self-harming instincts. Most importantly, have an open communication with your kid. Keep him informed and tell him to talk to you if anything doesn't feel right.As kids, one must be honest and open to their parents. Such threats only feed on teen's aloofness. You must communicate if anything unsettling reaches you on social media with your parents, friends or anyone you can confide in.