Netflix is threatening legal action against the organisers of Boston's 'straight pride' event. (iStock Unreleased)

Netflix is threatening legal action against the organisers of Boston's 'straight pride' event. (iStock Unreleased) Source: iStock Unreleased

"Our legal department is here, it’s queer, and it’s telling you to steer clear.”

Streaming giant Netflix has sent a cease-and-desist order to the organisation behind Boston's upcoming 'straight pride' parade, demanding they “immediately” remove the Netflix logo from all materials associated with the controversial event.

The move came after Super Fun Happy America (SFHA), the group at the helm of the parade, associated Netflix with the parade's branding, allegedly suggesting the media giant was a prospective sponsor.

In an email to SFHA, Netflix wrote: “You should know that we’re unafraid of bullies. Our legal department is here, it’s queer, and it’s telling you to steer clear.”

In a long-winded blog post, the small organisation hit back, insisting that “Netflix hates the straight” and suggesting that Netflix’s legal team is made up of “gay supremacists.”

“We believed that they would jump at the opportunity to become involved in our young civil rights movement,” they wrote. “Sadly, we have learned that Netflix is a heterophobic company steeped in hatred and bigotry.”

The post goes on: “Obviously, Netflix has no qualms about using their position of power to threaten marginalised groups who are exercising their first amendment rights.

“It appears that their legal department is staffed by gay supremacists who are so accustomed to privilege that our goal of equality for straights feels like oppression to them.

“In fact, it is Netflix that is acting like a bully. We have every right to inform the public about our attempts to gain sponsors for our parade and their hate will not stop us.”

According to a post by Super Fun Happy America's Vice President, Mark Sahady, the event, set for late August, will be “a patriotic parade in Boston" to help the local community "celebrate straight pride.”

The group had previously attempted to use Brad Pitt as the "mascot" for their so-called movement, but were forced to stop by Pitt's legal representatives.