From the Center for Community Progress: The purpose of neighborhood marketing is to build a positive image that attracts the desired investments of time, money and energy that support the neighborhood’s revitalization goals. Successful neighborhood marketing is very clear about what it hopes to accomplish, who its target markets are, and the messages that will cultivate the desired response from those target markets.

By solidifying the various neighborhood’s identities and bringing organized neighborhood leadership together we expect this will allow our communities to better engage, attract, and retain residents thus boosting Akron as a whole.