



Audi Layer

A 4-in-1 input device for a desktop PC

Audi Design Challenge 2015

Finalist (Top 4)

Theme: A Design for the Lifestyle Audi Pursues

Section: Product

Designed by Jarim Koo





Introduction

Audi designs are about people’s daily lifestyles as well as automobiles. Personally, I found it really significant to project the spirit of Audi into other various products used in people’s daily lives and expand the brand image of Audi, so I started working on this design.

Insight

On the premise that an Audi owners’ top priority lifestyle is driving their Audi cars, I devised various scenarios for their second lifestyle. Out of all the scenarios, I researched on what is empathically taken for a routine and chose a desktop PC in people’s office lives as a second lifestyle target. On inquiry, I found out that so many input devices are tangled up together to support a desktop PC that the desk space gradually becomes inefficient, further causing other problems. Therefore, I attempted to draw solutions to such problems, based on the design philosophy of Audi.

Concept

As a 4-in-1 input device for a desktop PC, Layer is a functionality-based product that expands users’ pleasure and convenience of using a desktop PC into the domain of their office lives. This 4-in-1 product makes it possible to use the desktop space efficiently, and as it is customized for users’ intentions, Layer provides users with flexible user experiences. Besides, since Layer has a wireless charging function, all the other kinds of input devices are used and charged in a wireless way, which clearly shows ‘Advance through Technology’, the brand philosophy of Audi.























