Netflix is continuing its steady march around the world. Southern Europe will be the next to get a taste of the streaming service, as the company has announced that Italy, Spain, and Portugal will get Netflix this October. They will join Netflix's list of roughly 50 countries that already receive service, 13 of which are fellow European nations.

If things go according to plan, this is just the beginning for Netflix. The company plans to expand to 200 countries — nearly the entire world — by the end of next year. With that kind of footprint, CEO Reed Hastings imagines Netflix can be a real competitor to Hollywood film distribution. Currently, roughly a third of Netflix's 62.3 million subscribers reside outside the US.

Pricing information for Italy, Spain, and Portugal is not yet available, but it's expected to be similar to the company's other European offerings. Just last year, Netflix expanded into Germany, Austria, Switzerland, France, Belgium, and Luxembourg at a price of €7.99.