WOCC challenged McDonald's to end its verbal abuse of women workers

The McDonald's action on March 8 was scheduled to begin around 2 pm at the Rock N’ Roll McDonald's, the trendy flagship store located in the touristy part of town near the Rainforest Cafe and the Hard Rock Cafe. I got there a bit early to take some pictures.

After ordering a cup of coffee inside the McDonald's, I talked with the women from the Jane Addams Senior Caucus, well known for their militant civil disobedience tactics. They were waiting for the WOCC protest to begin so they could join in.

I stepped outside with my coffee and within minutes a yellow school bus pulled up and I could hear the voices inside singing,”Ole!...Ole!...Ole! Ole! Ole!...si se puede!” The bus emptied out as adults and their children joined other WOCC members on the sidewalk for a short rally.

WOCC members were proud to participate in International Women’s Day. Rock N' Roll McDonald’s worker Carmen Navarrette said this:

"Women are the heart and soul of McDonald's and in honor of International Women's Day, I'm asking you to stop the verbal abuse."--translated from Spanish

The WOCC women led a march into the MacDonald's to confront Francisco Quintana, the manager who had hurled the ugly words about how Carmen Navarrette should go home and kill herself. Armed with human voices, a guitar and a couple of bullhorns, WOCC gave McDonald's quite an earful.

A WOCC member invited Francisco Quintana to come out and face them, pointing out that he too had a mother and saying,”Respect us, please”. He decided to display his cowardice instead, and hid out in the back of the kitchen.

That began a series of loud chants,”Francisco, come out! We’ve got some stuff to talk about!” Several of the McDonald's workers behind the counter were smiling broadly as they watched the whole scene play out.

The daughter of a McDonald's worker talked about how her mom comes home crying because:

“... the manager would scream at her and yell mean things. And right now she is pregnant and he makes her carry more than she is supposed to and that’s not good for her. But he says he doesn’t care.”

WOCC was accompanied into the McDonald's by several local politicians including City Council member Bob Fioretti, often mentioned as a possible mayoral candidate against Rahm Emanuel. He helped liaison with the police while we were inside.

When it became clear that Francisco Quintana had no intention of facing his accusers, we were asked to leave by the police and exited chanting “We’ll be back! We’ll be back!”.

At another short rally outside, a WOCC spokeswoman delivered a mic-check:

“Francisco, we demand an end to the abuse. An end to discrimination. We want to work to advance our families. So they can have a better future. We demand respect. For all our co-workers. And its our right to organize. Legal status does not matter. When you are united you are protected. You have the power. You have a voice. We want to work. To provide for our families.To have a better future. We deserve and demand respect!”

WOCC ended the event by singing “We Shall Overcome” in both English and Spanish.

Demand the reinstatement of Rhiannon Brochat to her job at Whole Foods.

That morning of March 8, at the North Side Whole Foods where Rhiannon Brochat once worked, the sidewalks were dangerous and slippery from accumulated ice and slush. Picketers organized by WOCC held up signs and passed out leaflets to Whole Foods customers and passersby. I arrived late because of CTA problems but was soon holding a sign.

Rhiannon Brochat believed that staying home with her child when Chicago schools were closed on January 28 gave her no choice, as she had no childcare available. According to Brochat, Whole Foods had just revised their attendance policy to include “inclement weather”, but somehow that did not include the Polar Vortex, when temps plunged dangerously below zero.

Matt Camp, a WOCC leader at Whole Foods, had this to say in a statement soon after the firing:

“Whole Foods is a company that says it's fighting poverty worldwide. Whole Foods is also a company that says it stands by women as primary caregivers. How can you stand by women and take my coworker and kick her out in the cold?”

Our protest in support of Rhiannon Brochat was only one of 17 rallies planned around the nation coinciding with International Womens Day. The feminist group Ultraviolet has taken up Rhiannon’s cause and organized a petition drive that has netted 70,000 signatures.

Led by the ever energetic WOCC member Brit Schulte, picketers chanted and sang in front of the store for over an hour. With the help of smart phones, which provided all the lyrics, the group sang the traditional verses of Solidarity Forever, plus a special additional verse celebrating working women.

WOCC finished its morning demonstration with a short speech from Brit Schulte about the origins of International Women's Day and their relevance today. Schulte reminded us that International Women’s Day (IWD) is also called International Working Women's Day (IWWD) a more accurate name considering its origins.

Last year Whole Foods had a store-wide celebration of International Women's Day, carefully avoiding the IWWD version of the name by making sure “Working” was not in its signage. The celebration consisted of a nail polish swap and spa day with signs “inviting women to treat themselves.” Schulte criticized this by saying,

“Are we going to let our working peoples holiday get painted over by the Whole Foods consumerist and gender-normative bullshit or are we going to celebrate International Working Women's Day (IWWD) by standing with working women and working mothers like Rhiannon who are struggling for respect and fair treatment on the job?”

Schulte than demanded that Rhiannon Brochat be reinstated immediately with full back pay.

Abuse of women workers is widespread across the US economy

The abuse that Corporate America threw at Carmen Navarrette and Rhiannon Brochat is typical. Too many companies view women workers as a form of cheap disposable labor, much like the sweatshop owners who provoked the Uprising of the 20,000 over 100 years ago.

Unlike nations which have rational labor policies like sick leave, paid parental leave, affordable childcare, vacation time, generous retirement and which protect the right to organize a union, the USA had chosen the opposite course. This has led to some of the worst inequality in the developed world, which because of our rampant gender and racial discrimination, falls heaviest on women, particularly women of color.

On top of all of that economic burden, comes the stress of cruel verbal abuse and the threat of arbitrary discipline without fair hearing.

The women of the Fight for $15 campaign want a world where a decent standard of living and respect for all is the norm.

Is that too much to ask?

Sources consulted:

A Snow Day Cost This Woman Her Job at Whole Foods by Ellen Bravo

Chicago McDonald's Workers Celebrate International Women's Day, Call For An End To Verbal Abuse

CTU President, Protesters Push Back Against 'Unjust' Whole Foods Firing by Aaron Cynic