news, local-news

THERE'S no need to panic.The flares released from the top of the Bendigo Bank today were a clever marketing concept created by an independent local youth magazine.FLARE magazine, which is supported by Lead On Australia, had permission from Bendigo and Adelaide Bank to conduct the photo shoot, and the correct approval from the CFA and the Civil Aviation Safety Authority.The magazine crew generated excitement and publicity by circulating mysterious messages throughout the CBD about an event on the top of the bank building.

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