If you thought that “Avatar” was just a high-tech movie about a big-hearted tough guy saving the beguiling natives of a distant moon, you might want to check the prescription on your 3-D glasses.

Since its release in December, James Cameron’s science-fiction epic has broken box office records and grabbed two Golden Globe awards for best director and best dramatic motion picture. But it has also found itself under fire from a growing list of interest groups, schools of thought and entire nations that have protested its message (as they see it), its morals (as they interpret them) and its philosophy (assuming it has one).

Over the last month, it has been criticized by social and political conservatives who bristle at its depictions of religion and the use of military force; feminists who feel that the male avatar bodies are stronger and more muscular than their female counterparts; antismoking advocates who object to a character who lights up cigarettes; not to mention fans of Soviet-era Russian science fiction; the Chinese; and the Vatican. This week the authorities in China announced that the 2-D version of the film would be pulled from most theaters there to make way for a biography of Confucius.

That so many groups have projected their issues onto “Avatar” suggests that it has burrowed into the cultural consciousness in a way that even its immodest director could not have anticipated. Its detractors agree that it is more than a humans-in-space odyssey  even if they do not agree on why that is so.