The discreet use and disposing of a paper-based, flushable wipe test has proven a "really big factor" with product beta testers, Edwards added, with "92 percent telling us they would purchase it again, and 79 percent saying they would purchase it over others. . . . For woman who are testing frequently, who're trying to get pregnant, they have trouble hiding the pile-up of tests in the trash. There's a stigma for women who are struggling with getting pregnant," which becomes even more of an issue "when [tests are] used at work."