Many progressives will instinctively attack these ideas while ignoring the unpopular reality that many of them are also endorsed by majorities of the population. Many of the ideas will also appeal strongly to core Ukip supporters – who Farage has clearly decided should be at the front and centre of everything that his party has done during this campaign. Since 2010 Ukip has been using these ideas to win over support from older, white, working-class and left behind Britons who have just enough to get by but not enough to get ahead.