SUNDAY UPDATE: Twentieth Century Fox Film Chairman/CEO Jim Gianopulos tells me that the end card anti-piracy project was suggested by the Obama administration. “It was actually an idea of Vice President Biden’s when we visited him during a MPAA Board meeting earlier this year. We thought it was an excellent suggestion and adopted the idea and will continue for all movies going forward.” So far no other studio has adopted it.

PREVIOUS… SATURDAY: It’s hard for Hollywood to explain to consumers about the losses to the movie industry caused by piracy. Especially when talking heads like studio moguls and government officials try and fail. So kudos to Ted Gagliano, president of 20th Century Fox feature post-production, who began putting end cards on the studio’s movies like this one. It’s on Walden Media/Fox’s Chasing Mavericks now in theaters. It explains the hours and jobs involved in making movies and indicates how they will be lost through piracy. “This is something we instituted starting with Taken 2,” 20th Century Fox distribution boss Chris Aronson tells me. “I think it’s a fantastic initiative and am glad we are doing it. More should.”

Related: MPAA To Candidates: Anti-Piracy Remains A “Critical” Priority