Earlier this year NORML requested your assistance to help us launch the first ever nationwide television ad campaign calling for the regulation of cannabis for adults. Because of your generous support, NORML was able to purchase over 7,500 ad buys in all 50 states on cable networks like CNN, CNBC, Fox News, Fuse, FX Networks, G4, MSNBC, CNN Headline News, and Spike TV. These ads were viewed by over 2.4 million households nationwide.

Today we are asking for your help so that we can once again make history.

For the past several weeks NORML has been negotiating with CBS radio to launch the nation’s first live talk radio show dedicated to all things cannabis: NORML SHOW LIVE: Marijuana Nation. That’s right, NORML is planning to take the talk radio world by storm – and we intend to smoke the competition!

NORML SHOW LIVE, will be hosted by Russ Belville – the voice of NORML’s daily podcast, the Audio Stash — and will air on ChatAboutIt.com, the next generation of talk radio. ChatAboutIt.com streaming online radio is powered by CBS radio and features original and cutting edge programming – available free over the internet or via download on your iPhone or Blackberry.

The cultural and political influence of talk radio is undeniable and is growing –- as is the popularity of streaming radio. Today, one in seven adults between the ages of 18 to 54 listens to online radio. This audience has more than doubled over the past four years and is expected to grow significantly in the future. NORML’s content and message naturally appeals to this demographic, which is frequently turning away from the mainstream media and turning to groups like NORML to obtain fact-based educational and political information about the world’s most popular plant.

However, before we launch this effort, we want to hear from you — the cannabis community. Please offer us your thoughts and suggestions regarding how we can make NORML SHOW LIVE: Marijuana Nation the premiere talk destination for activists and NORML supporters. I have no doubt that much of the success of this venture will be based on the active participation and support of our members and listeners.

Even more importantly, we need your donations to help defray the start-up costs associated with launching and publicizing NORML SHOW LIVE: Marijuana Nation. In the coming weeks we need to create an unprecedented “buzz” in the marijuana law reform community, and within the talk radio industry, about our new show. Specifically, we need to print and distribute flyers at upcoming events, such as the Seattle Hempfest, place online banners on marijuana-friendly websites, purchase advertising in talk-radio trade magazines, and pay for updated studio equipment and voice-over technology.

NORML SHOW LIVE intends to be the voice of the marijuana nation for the students, homemakers, retirees, soldiers, patients, professionals, and working people who demand equal treatment under the law and for an end to America’s longest and costliest war. For a one-time donation here of $100, $25, or even just $10, you can assure that your voice will heard by millions. Marijuana law reformers will no longer have to be dependent on the mainstream media; we can be a part of the mainstream media.

Finally, NORML SHOW LIVE is seeking advertisers! If you have a business or a product, and would like to utilize and cost-effective way to reach millions of listeners each week, please contact russ@norml.org or call toll-free 888-772-3422 to inquire about our discounted introductory ad rates.

NORML would like to thank you in advance for helping us make history — again.

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