Binance, one of the most important cryptocurrency exchanges in the market, offers the possibilities to ICOs to list their projects in their platform allowing users to purchase their tokens before they are listed on the Binance exchange.

Binance allows users to invest in different ICO projects that have been analyzed before by the team working at Binance. For those Initial Coin Offerings that want to be listed in Binance, a form should be submitted and must be reviewed by the famous exchange.

According to Changpeng Zhao, CEO at Binance, there is a 99% possibility that the project will not be displayed in Binance LaunchPad. Why? Because the company will only be listing high quality projects that have great teams behind and that have greater possibilities to succeed in the future.

Mr. Zhao recommends to ICOs and project leaders to create valuable projects and not ‘shows’ that would not have any real value. Moreover, he explained that Binance does not like big ICOs and teams that heavily invest in marketing without paying proper attention to other areas.

Those ICOs that will incorporate the BNB (Binance Token) to their ecosystem will have priority to be reviewed, and those who are ready to pay higher fees will also have benefits.

“A high fee does not guarantee listing, but it may increase your review priority. If you don’t want to pay a listing fee, put 0. We will prioritize accordingly. Free market will determine the rest,” explains Mr. Zhao.

The truth is that once a token is listed on Binance, its price tends to increase and more people are able to know about that project.

At the moment of writing this article, there are two project listed on Binance LaunchPad, Bread and Gifto.