Thanks to its ability to attract non-gamers, nostalgic characters, simple mechanics, the novelty of augmented reality and its social nature, Pokemon GO reached a level of success in 2016 that eludes even some of the most successful traditional video games.

Record downloads, engagement and of course - revenue.

The exact figures are revealed in the App Annie 2016 Retrospective:

"Contrary to publishers' concerns, we have noted that it did not appear to eat into other games' revenue or usage. Since the game attracted more than just traditional mobile gamers and was often played during users' traditionally "non-mobile" time, the game did not seem to prosper at the expense of other games", the report says.



"The game rose in a breathtaking fashion, reaching $US800 million ($1.05 billion) in consumer spend in 110 days. By the end of 2016, the game reached over $950 million ($1.2 billion) in consumer spend. This was far faster than some of the most successful mobile games of all time".