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But that isn’t what was so bizarre about Justin Trudeau’s campaign launch. What was bizarre was this: nothing.

Meaning, that’s what he said: nothing. Apart from the jab at a guy who isn’t running, Justin Trudeau didn’t put the minutest amount of effort into defining the so-called ballot question. He didn’t say why he wants to keep being prime minister.

Years ago, Ted Kennedy blew his shot at the presidency when he couldn’t answer that eminently reasonable question, posed to him by CBS’ Roger Mudd. Conversely, on Wednesday, all the other major party leaders said why they wanted the top job.

Invoking her inner Trekkie, the Greens’ Elizabeth May called us Earthlings and said it’s all about climate change. The NDP’s Jagmeet Singh said the vote is about the little guy and gal and he’s all for the little people.

Andrew Scheer cheerfully reminded everyone to read up on how Trudeau is stonewalling a police probe of LavScam — and then said the election is about pocketbook stuff, and helping folks get ahead. Which he’ll do.

It’s Politics 101, more basic than never getting photographed while eating something: on Day 1, you get your guy or gal to bound up to a microphone and say what the election is all about, and why you are the best guy or gal for the job. And then you charge off to your campaign plane or bus, and head out to the hinterland.

(Unless you’re May and Singh, that is, in which case you will be campaigning on bicycles, or using a brisk walk.)