ABSTRACT

As social media becomes more deeply embedded into our daily lives, researchers are examining how previously private disclosures and interactions are manifesting in semi-public spaces. This study evaluates how sites like Facebook may help users grieve following the loss of a family pet. Through an empirical study of Facebook users, we evaluate survey responses (N=396) and users' actual Facebook posts related to pet loss (N=190) to better understand how individuals use (or do not use) social media as part of the grieving process. We find that users weigh several benefits and drawbacks before making these sensitive disclosures on Facebook, including whether they think posting will mitigate or perpetuate their emotional pain, the privacy of the experience vs. the public nature of sharing, and whether their disclosures will be met with support or dismissal (i.e., disenfranchised grief). We conclude by discussing implications for theory around grief and social support, as well as the design of social media interfaces that support grieving processes for the loss of a loved one.