Paper company Crane & Co. has launched a new swatchbook, Crane Paper, 100% Cotton: The Definitive Collection. This is the world’s greenest paper. No trees or wood fiber go into it because is entirely made of cotton. The swatchbook itself is made from cotton paper as well, and was designed by a C&G Partners team led by Partner Emanuela Frigerio.

UPDATE: This post was originally titled “The World’s Greenest Paper”, hence all the comments below. A title I copied directly from C&G’s blog. This was obviously a misleading/false statement, my apologies.