An Irish tourist who was caught up in a mass brawl with local shopkeepers in Istanbul has become an unexpected hero among Turkish social media users.

The video shows a man described in Turkish media as an Irish tourist and apparent “professional boxer” getting into a fight with locals after accidentally spilling a fridge full of water bottles.

Far from criticising the tourist, who can be seen taking on more than a dozen shopkeepers armed with sticks and chairs, the response in Turkey has been overwhelmingly positive by many.

It’s not simply a case of backing the outnumbered underdog – though there is undoubtedly an element of that in the reaction.

More so, Istanbul’s shopkeepers have become something of a symbol for the division in the country between a progressive left and the conservative government under President Recep Tayyip Erdoğan.

Shopkeepers attacked demonstrators during the 2013 anti-government protest in Gezi Park, Istanbul, famous in part for an image of a policeman spraying a woman in a red dress with tear gas.

According to the Hurriyet newspaper, four suspects accused over the fatal beating of protester Ali Ismail Korkmaz were all local shopkeepers working at a bakery at the time.

Police fired teargas and water cannons at protesters as they tried to prevent them gathering in Gezi Park (EPA)

A protestor is hit by water sprayed from a water cannon during clashes in Taksim Square (EPA)

In 2014, President Erdoğan sparked anger when he implied support for shopkeepers taking the law into their own hands. Speaking while the trial over Korkmaz’s death was taking place, the president said: “My shopkeepers, when necessary, can be soldiers, fighters, heroes, police and judges.”

Some Turkish social media users mocked the shopkeepers shown in the video which emerged today in this context. One user reportedly joked: “This Irish guy turned out be an Alevi, anti-Erdogan, and CHP (Republican People’s Party) sympathiser.”

A source at the Irish consulate in Istanbul told The Independent that the “fun incident” had been tweeted about 75,000 times in Turkey in less than 24 hours.

He said the Irish national had been “attacked” by shopkeepers in Istanbul’s Aksaray district.

“The fist and stick fight began after the tourist accidentally knocked over the bottled waters stored in the cooler,” he said.