If you were to complete a free online course, you might be taught that product selection involves:

Finding an affiliate product you can promote - Something which you are interested in and are happy to endorse to others. Preferably, but not essentially, something you yourself either own or have used.

Creating Your Promotional Material - This could be a well written review of the product. It could be a 'how to' page. It might be a 'product hack' page explaining imaginative ways to use the product. People who are already interested in the product and are researching it further, will arrive at your pages (assuming that your content is well written for SEO and that people are actively seeking this information).

Generate Affiliate Sales - You tell people how great the product is, and you make sure you provide them with your affiliate link so they can follow your endorsement and buy it. This makes you a commission for the promotional work you have done.

Finding your product mix, involves choosing the products you'd like to sell. You will choose based on products you like, and can endorse. The commission paid per product will be a contributing factor in your selection process, but should not be the only thing you consider.

MTTB and MOBE do not believe the above process is worth the time and effort. They endorse using paid advertising to promote you affiliate link, or personal MOBE link. Paid advertising does work, but it is not the only avenue available.

We already know that MOBE will only recommend 'Top Tier Products' and part of their 'done for you system' involves providing all these products so all you do is pay for advertisements and send them traffic.

The MTTB Version of Product Mix - Is included in the 'done for you' part of the business. MOBE calls it 'Your Product Mix - Having the Right Products'. MTTB confirms that having the right products is an essential element for success. They then tell us that 'MOBE's Exclusive License Rights Program (MLR), will help you to get a very easy head start'

Naturally MTTB don't mention any of the products, they simply tell us that they have them. We've been trusted with access to the Fort Knox of internet wealth creation, and our trustworthiness has been confirmed. Yet they won't share any details!

This would be a concern, but we must remind ourselves that asking questions such as 'what exactly are these products?' is a 'limiting belief' caused by our 'employee mindset'. Fortunately the alarm bells stopped ringing because MTTB goes one to list a bunch of 'top tier' products, which we've never heard of.

Rather than list the products (and unintentionally draw attention to them) we are comfortable creating a hypothetical product for illustrative purposes. Bare in mind you are completing the TFG 21 Step Program, not the official MTTB 21 Step Program. The products listed as 'top tier' MOBE products will look very similar to the one below:

How to generate 12,000 internet leads in 3 months - Price $2,500; your commission $1,300.

This certainly looks like a 'top tier' product. One sale will generate a commission of $1,300. Only problem is the product only exists in the imagination of The Finance Guy. If you'd like to promote it and convince people to send us $2,,500, then we will happily pay you a fee of $1,300.

If the customer who pays $2,500 asks us to deliver the product, we will have to either invent a smoke and mirrors course on the fly, or take the money and run. We are not suggesting MOBE is using smoke and mirrors to create 'top tier' content. It's just that we'd prefer to work with products we already believe in.

If the Problogger course cost $2,500 we'd still recommend it. We've done the course and know it's full of useful information. We might not personally be willing to pay that amount for an online education course, but accept that there are those who'd happily pay. We are not endorsing this because we've read the name 'Problogger'. We are endorsing it because we know enough about it to believe in it.

MTTB will counter our above gripe because when you sign up for MLR, 'get access to the products you are selling'. This is another case of us not liking the way MTTB uses words. We'd rephrase this and say 'When you pay $2,497, you are buying access to MOBE (MLR) and included in price is all these products'. At this point all we've seen is list course names with prices and commission splits. We are being asked to pay for the products before we know anything real information about them

The MOBE member (the voice behind the transcript we are reading) counters our above point telling us that one of the products is 'worth $5,000, but you get it for free when you join MOBE'. If he could hear us, or is reading this post, we'd like to ask him 'if this is an exclusive MOBE product, and your primary goal is to find new MOBE members, when does anyone actually pay $5,000 for this product?'.

We're not saying we don't believe the extra product is worth $5,000, but in our opinion it is not being given away for free. It is one of the products you pay for when you join MOBE

Saying it's worth $5,000 and giving it away for free suggests that it's not worth $5,000, it might have some value, but whatever the real value, it's built into the $2,497 MOBE MLR fee. Let's go back to the car yard... Let's pretend there is an upgraded 'sports' version of the entry level Ford compact. It has a turbo charged engine, shiny mag wheels, and a sportier body which includes... a hydraulic powered hard top convertible roof.

If a customer wants to buy the standard version of the car, would you offer to upgrade them to the sports version at no extra cost? You might offer a promotion where the the sportier version is offered at a price which is below the usual 'label' price but still more expensive than the standard.

Our MTTB member is telling us that when you pay for MOBE (the standard verion), you get $5,000 of added value (the sports version) for free. Does this sound like a good business idea? More to the point, does this sound like a company you'd like to enter a partnership with?