Sprint price cut promo now set to run through Feb. 11

Citing strong consumer demand, Sprint said it was extending its offer to cut in half monthly rate plans for customers switching from rivals Verizon Wireless, AT&T Mobility and T-Mobile US until Feb. 11.

Sprint initially announced the offer on Nov. 18, with its official launch on Nov. 20, getting out ahead of the competitive holiday shopping season. The deal was initially set to run through Jan. 7.

“The response to 50% off has been outstanding,” said Sprint CEO Marcelo Claure, in a statement. “We experienced record sales during Black Friday and continue to see high demand. After receiving such positive feedback from customers and hearing from our salespeople about store traffic, I knew we had to extend this exciting promotion to give even more wireless subscribers the opportunity to experience Sprint’s award-winning network and take advantage of the best value in wireless.”

The deal requires customers to port their number from one of the carrier’s nationwide rivals with the promise of a 50% savings on their monthly bill. Sprint notes the offer is valid for “most plans” with the discounted monthly rate available through Jan. 8, 2018. The 50% discount also applies to per-device access fees on data buckets.

For Verizon Wireless and AT&T Mobility customers looking to make the switch, Sprint is willing to slash prices on plans with data buckets up to 25 gigabytes. T-Mobile US customers with “unlimited” data plans are also not eligible for Sprint’s promotion. Also, any service outside of voice calling, text messaging and traditional data usage like rollover data, streaming content or cloud services are not included.

The carrier is also continuing to offer the deal to customers of AT&T Mobility’s prepaid brand Cricket Wireless and T-Mobile US’ prepaid brand MetroPCS.

Sprint is also continuing to offer customers up to $650 per line in switching fees to cover any potential early termination fee or payment on an equipment installment plan.

Sprint in late 2014 rolled out its “Cut Your Bill in Half Event,” which offered just what it claimed to customers porting their numbers over from Verizon Wireless and AT&T Mobility. Those customers received unlimited voice calling, text messaging and a match of their current data allotment for half the price they were paying at either rival.

For its more recent move, Sprint added T-Mobile US to the mix, which resulted in some pointed bards on Twitter between Claure and T-Mobile US CEO John Legere.

T-Mobile US earlier this week reported 2.1 million net customer additions for the final three months of last year, including nearly 1.3 million postpaid net additions. The results were down slightly from the previous year, but the postpaid results are still expected to lead the industry.

At an investor conference this week, T-Mobile US management said it was seeing the greatest influx of customers from Verizon Wireless and AT&T Mobility, and that it expects Sprint to post respectable customer growth numbers for the final quarter of 2015.

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