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“As time goes on, it doesn’t move as much, kind of like a batting average in baseball.”

None of the information gathered will be used against the drivers, he said.

“Essentially, what we want to do is provide drivers with feedback to see if that improves their driving behaviours and makes them less likely to crash,” Milner said. “We’re looking to reward people for good behaviour.”

Participants will be divided into two groups. One will receive the score on a regular basis, for each trip, along with tips and video coaching, said Milner, calling it “kind of like having a personal trainer for your car.”

Members of the other group will only get a score at the end of the year.

The idea is to see if the two groups differ, he said. “And also, how does just having the technology make a difference? So we’ll look at both of these groups and compare them with similar drivers who aren’t part of the pilot.”

Milner said the technology could ultimately save money for ICBC and benefit customers.

“The fewer the crashes, the fewer the claims, and fewer claims mean that we don’t have to pay out as much,” he said. “And that means that we don’t have to have drivers provide us with as much in the way of premiums.

“So in a way, it will be good for everyone.”

Milner said many insurance companies in Canada, the U.S. and Europe use similar technology to encourage good driving.

They might offer the app to people who can then be given discounts for good driving.

“That’s how this kind of technology is frequently used.”

• For more information, go to icbc.com/techpilot.

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