Upstart BIG3 Basketball League Hires Amy Trask As CEO

Former Raiders exec Amy Trask has been hired as CEO of the new BIG3 three-on-three basketball league co-founded by Ice Cube. She has also taken an undisclosed equity stake in the league. Trask, who has no previous professional experience in basketball, joins the BIG3 league effectively immediately as it prepares to debut on June 25 at Barclays Center with an eight-team, three-on-three, half-court format. Trask also will remain with CBS Sports Network in her role as a football analyst.

