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Signage announcing a new Canada Goose store at the intersection of Ste-Catherine and Peel Sts. went up this week.

The standalone retail location, which will take over much of the space previously occupied by HMV, is due to open this fall.

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In June, Canada Goose said the Montreal store would be one of “the first locations in North America to offer a ‘cold room’ — an immersive experience where fans can test the brand’s warmest parkas in temperatures as low as minus-25 Celsius.”

In a statement, the company said its new stores, like the one in Montreal, will both reflect local styles and feature marble polar bear sculptures by Indigenous artist Jason Carter.

The winter coat manufacturer, which currently operates Canadian outlets in Toronto and Calgary, opened its first factory in Quebec last summer. The facility in Boisbriand was expected to employ 450 people by the end of 2018.