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Instagram is one of the most popular social media channel worldwide. It has also become an effective marketing channel for business industries, especially for clothing, accessories, and restaurants.

In fact, the hashtags #instafood alone has an estimated 104 million posts on Instagram daily. The hashtag #food, on the other hand, has 256 million posts. Instagram has affected the restaurant industry so much that it is reported that 30% of people would avoid a restaurant with a weak presence on Instagram.

Due to this, many restaurants have heavily invested in their overall atmosphere and food aesthetics just for Instagram. Here are a few of the famous restaurants who have done this:

Chill’s have spent more than $ 0.7 million to put egg glaze on their burger buns just to beautify them for social media.

Starbucks launched a limited edition blue and a pink colored cold beverage called unicorn frappuccino.

Zizzi invested by partnering with an Instagrammer to train their staff to help customers take the perfect Instagram picture.

Dirty Bones actually give diners Instagram kits for them to take the perfect pictures. This kit includes an LED light, charger, selfie stick, and etc.

Sonic has produced square-shaped shakes specifically for Instagram. In fact, they allow customers to order shakes using the social media app.

Media Noche improved their restaurant interior design by investing in wallpaper, murals, and unique floral-tile based flooring. This is to encourage diners to take pictures.

Seamore also invested in their dinnerware by choosing dishware that was selected using iPhone lenses to ensure it was perfect for Instagram photographs.

With more and more restaurants doing this, perhaps it’s time for you to do the same. Make sure your restaurant is Instagram-worthy; upgrade with the best kitchenware and restaurant equipment from a trusted restaurant supply store.