Adult Swim, the US based cable network specialising in adult animation and action comedy, has got the ball rolling on its first ever above the line marketing campaign in the UK, Sweden and Germany targeting millennials.

#Wrongbutright is a targeted mobile video campaign which seeks to reach out to the channels targeted audience of 18-34 year old’s with selected clips from its surreal comedy shows and pre-roll advertising on platforms including IGN, MTV and Twitch.

This will include material from popular shows such as Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric with an accompanying push on YouTube, Facebook, Twitter, Instagram and SnapChat.

Themed playlists will be uploaded to YouTube on a daily basis allowing viewers to select the ‘wrong or right’ option in various clips, helping to drive traffic to the channels Spotify video service.

Humphrey Black, vice president, media distribution, Turner Broadcasting EMEA said: “The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh - but that’s what makes it right!

"Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”