I fell in love with Medium in 2014 when it looked like this:

Stridently clean.

Clarity married to purity.

Letters formed from wide pillars.

Then, at the end of 2015, Medium updated its brand to appear like this:

And I wrote my thoughts in a response entitled, “I’m sorry”, which seemed to resonate with “the hearts” of 275 other Medium users.

Saved you the click and pasted my first impression of the green polygonal logo below.

I’m sorry. I can’t say I like the new logo. You did your homework, that much is true. The green pile of polygons that form an abstract “m” do not convey the beauty of the clear, black and white thinking that the former Medium logo conveyed. The new logo is not an obvious “m”. When I opened up my phone tonight, I said aloud, “Wha-” and then I realized it was the Medium app. The old logo was masterful; it exuded a brand with the intelligence of WSJ and the personal touch of Facebook and the simplicity of Google. If Medium continues to grow (which I hope it does and I think it will), I believe the new logo will not remain as it is to reach Medium’s next, next level. Just an opinion. On another note, watching Medium grow has been the most interesting story of a brand’s journey I have ever experienced.

I’m a logo nerd. So when a brand I love updates its logo, I drop everything and write about it.

Today, Medium updated its logo to this: