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So yeah, I guess ladies that buy guns think all the other ladies that buy guns are girlier than they are. "I wouldn't buy that, but there's a lot of sissy ladies out there and I'm sure they would." You kind of see this "more macho than thou" attitude across a lot of "manly" sports. Only 16 percent of women who fish want pink fishing products and hardcore women cyclists who are tough enough to ride with men often feel like it's hard enough to demonstrate they belong there without flaming pink "women's specific" bike gear undermining their efforts.

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In general, people seem to overestimate how much appeal pink has to women. One popular study made the headlines showing that women are "biologically wired" to prefer pink, but a look at the actual graphs show the distribution isn't as narrow as the headlines make it sound. The number of men and women who like blues and blue-greens are almost the same and both sexes' color preferences are actually pretty spread out in general: