The tools will be rolled out to both Facebook and Instagram. They also include resources for victims -- such as contact information for local support groups and a guide on how to report content -- within Facebook's Safety Center. The tools are a result of user feedback including discussions with victims, advocates, and academics from the UK, Kenya, and Denmark. Facebook says it also tapped non-profits in the US, Pakistan, Brazil and South Korea to help create culturally and locally relevant resources for victims.

The new tools find Facebook trying to counter a wider range of material, including what Sheryl Sandberg described to People as "subtle abuses." But it hasn't given up on its confounding pilot program that asks potential victims to submit their own nudes. Facebook then creates a copy of the uploaded image to prevent it from being shared in the future. "We will expand this pilot over the coming months so more people can benefit from this option in an emergency," said Facebook in a blog post.

"Our research indicates we can improve our reporting tools to ensure they are easier to use and don't frustrate those who try," Facebook's Karuna Nain, global safety policy programs manager, and Radha Iyengar, head of product policy research, wrote in a blog post. "Victims we spoke with, for example, said they were put off by what they felt was Facebook's robotic response."