The Arianee platform aims to revolutionize the process of authenticating branded products through a universal open-source protocol using blockchain technology. It will benefit the brands, owners, and third-party retailers involved with asset ownership, sale, and transfer, which will be facilitated via a multi-layered transparent and decentralized platform that includes an encrypted digital vault, unique smart-assets, a data hub, and a community business partner toolkit.

The Multi-Trillion Dollar Problem

In a world that is plagued with counterfeiting and piracy, there has been an unsettling, uptick in counterfeiting within the past decade — mainly due to the emergence of eCommerce. According to The International Chamber of Commerce, “The negative impacts of counterfeiting and piracy are projected to drain US$4.2 trillion from the global economy and put 5.4 million legitimate jobs at risk by 2022.” In fact, the majority of these financial losses are attributed to the displacement of sales taxes, directly affecting entire countries by limiting the government funds used for public good. The most insidious aspect is that the overwhelming majority of consumers purchasing forged goods are completely unaware of a product’s validity.

Counterfeiting is not only harmful to legitimate businesses, but to public health as pharmaceutical and safety products may be produced with little or no regulation, a huge potential danger to the average consumer. Investment and innovation are also stifled in countries where theft of intellectual property cannot be controlled, leading to an exodus of businesses and talent.

Pirates and counterfeiters are constantly developing advanced methods of bringing their phony goods to market. It’s time to leverage the blockchain to beat them at their own game. With the Arianee platform, society can fight back against these criminals and strive to end the global parade of counterfeits and knock-offs.

Arianee’s Solution

In a world that is plagued with counterfeiting and piracy, there has been an unsettling, uptick in counterfeiting within the past decade — mainly due to the emergence of eCommerce. According to The International Chamber of Commerce, “The negative impacts of counterfeiting and piracy are projected to drain US$4.2 trillion from the global economy and put 5.4 million legitimate jobs at risk by 2022.” In fact, the majority of these financial losses are attributed to the displacement of sales taxes, directly affecting entire countries by limiting the funds governments use for the for public good. The most insidious aspect is that the overwhelming majority of consumers purchasing forged goods are completely unaware of a product’s validity.

Counterfeiting is not only harmful to legitimate businesses, but to public health as pharmaceutical and safety products may be produced with little or no regulation, a huge potential danger to the average consumer. Investment and innovation are also stifled in countries where theft of intellectual property cannot be controlled, leading to an exodus of businesses and talent.

Pirates and counterfeiters are constantly developing advanced methods of bringing their phony goods to market. It’s time to leverage the blockchain to beat them at their own game. With the Arianee platform, society can fight back against these criminals and strive to end the global parade of counterfeits and knock-offs.

Arianee’s team

Arianee is composed of a diverse group of entrepreneurs, investors, and software engineers who all share the same goal of pioneering the route to a counterfeit-free world. Each team member contributes their own unique set of skills and expertise towards Arianee’s mission. Because of Arianee’s widespread applicability, it will inevitably scale across many different markets over time.

The team is structured in anticipation of this, with talented leadership that will be able to make strategic decisions and surpasses expectations. The team is listed below. We will delve deeper into the team’s background in future posts.

Jean-Marc Bellaiche — Business Development

— Business Development Julien Romanetto — Product Development

— Product Development Alexandre Cognard — Technical

— Technical Christian Jorge — Operations

— Operations Julien Abriel — Product Manager

— Product Manager Luc Jodet — Business Architecture

— Business Architecture Frederic Montagnon — Board Chairman

— Board Chairman Emmanuelle Collet — Marketing

— Marketing Febrice Ezzine — Lead Back End

— Lead Back End Kurban Atabinen — Lead Front End

— Lead Front End Julien Sechaud — Lead Mobile Technology

— Lead Mobile Technology Gregory Pouy — Brand Evangelist

The Beginning of the End for Counterfeiters

Although the Arianee project is still in its early stages, it still marks the beginning of the end for counterfeiters and pirates worldwide. Once the protocol is fully implemented and developed, counterfeiting will become unprofitable and a relic of another era.

During these early stages, the team will launch the website and finalize the project’s White Paper, including an associated project roadmap. Future posts will include in-depth descriptions of Arianee’s functionality, market studies, and wide-range use cases.