In order to quote your website services, you first need to research the monetary value of the services that you offer. Even though you might not be experienced with handling finances and everything related to the business world, it is an aspect that you have to master in one way or another. Luckily, there are some tools that can help you with pricing your services by using industry data.

The first tool you can use is called Bonsai Freelance Rate Explorer. It is a simple tool that can compare your rate with how much other web designers in your area charge. What’s great about it is that it also has features that can help simplify your financial projections. One of these features is the annual income calculator which tells you how much you can earn based on the amount of time you’d like to put into your work and other details.

It’s important to notice how the prices vary from one country to another. Location is perhaps the highest influencing factor when it comes to charging for web design services. Depending on your location, you will have to charge according to the average prices of the market. See this report by NJ Creatives Network where web design rates vary from $40 to $75 per hour, reaching an average of $59. In other parts of the world, designers might ask for $100 per hour. Take into account all of these aspects that could affect your web designing quotation.

How to evaluate yourself

You can’t charge a lot if your services don’t add up to the expectations of the clients. Beginner web designers find it the most difficult to set prices for their services because they're unable to evaluate the quality of their work properly. The easiest way to deal with this situation would be to analyze the competition and check the average market rate for people with the same experience as yours. In addition, you could focus on:

What your portfolio looks like

Whatyour competitive advantage is

How good your reputation is

Website design quotation tips

Fixed price

The first approach when it comes to quoting website prices is setting the same price for your projects, depending on certain criteria. For instance, you will know in advance how much a small, medium, and big website would cost. Even though it’s a good approach, you must learn when to charge more for more complex requirements. Project-based estimates shouldn’t include additional changes that go beyond the initial project scope.

These additional changes might seem insignificant at first, but they add up to your working hours and you deserve to be paid for them. Set an hourly estimate for extra working hours and include it in your website designing quotation. This way, you will know for sure that your work is paid fairly, and both parties accept the terms and conditions you’ve set for offering your services.

Hourly