British vacuum cleaner maker Gtech is creating 100 jobs in the UK as it shifts some of its operations from China back home.

Nick Grey, founder and chief executive of the Worcester business, said he had made the decision after consumers asked why the company did not make their products in the UK.

On the up: Gtech was founded in 2001 and has grown into a £121m business employing 200 staff

‘One piece of feedback I get repeatedly from the British public is “Nick, why don’t you manufacture your products here?” So we have designed the product to be manufactured here in the UK,’ he said.

Gtech was founded in 2001 and has grown into a £121m business employing 200 staff.

The company currently builds its products in China and transports them to the UK in shipping containers.

It is shifting jobs as it pushes ahead with a global expansion which will see it launch in eight new territories across Asia, the Middle East and Europe over the next 12 months.