Currently, Drip lets you "subscribe" to artists and record labels to retrieve an ongoing stream of music and videos; you can also get access to perks like discount codes, music archives and other such bonuses. Given how many Kickstarter campaigns focus on music projects, it seems like Kickstarter will be able to learn more about how to get fans to open their wallets and support musicians with the Drip acquisition -- and the huge visibility of Kickstarter should help Drip get more attention for the artists currently using it.