As soon as we registered FairWin on several ICO trackers and showed some activity in social media, we were showered with advertising and cooperation offers. Approximately 70 % of them turned out to be fake.

At first we tried to respond to all letters, scrupulously writing down the offers in a separate table to analyse them later and plan the advertising budget. When the number of offers reached 200, we started to eliminate fakes and write down only those variants that seemed more or less worthwhile. But the table became ever longer, letters were more and more numerous and we simply could not find the time to respond to them.

The table has not helped the advancement of our project. But from the point of view of market understanding and ICO marketing it has turned out to be an inexhaustible source of knowledge.

These are the main types of ICO-hunters whom almost all ICOs meet.

1. Intermediaries

These guys promise that top mass-media will write about your ICO. The managers name quite a low price (approximately from $5000 for a publication in editions of the TechCrunch level). Their answer to the question about how they are connected to these mass-media is that they have contacts with the editors.

It is easy to fall for after you receive some hundreds of refusals to your attempts to contact large mass-media (most often they just ignore you).

There are also other smartasses who show you a big list of editions and promise that they will send your press release to all of them. It does not mean that all the twenty mass-media outlets will write about your project, they will simply receive e-mails with the release at the editor’s mail address. But the massive mailing will cost you at least 2000 dollars.

2. YouTube-amateur

It is possible to treat video ICO reviews as a separate genre of videoblogging. It would seem that different bloggers make reviews of absolutely different projects, but you can not distinguish one video from another. For an“influencer” from India to look through your site with trivial comments from the Whitepaper for a couple of minutes you need to pay approximately 4000 dollars.