RE: WSJ Poll

All agree on Teflon. Jen, we should discuss how with WSJ/NYT we background with Reporters that this election is going to be about issues that affect people’s lives etc --- use this as a bit of cold shower for them. Roger that. Sent from my iPhone On May 5, 2015, at 6:45 PM, David Binder <David@db-research.com<mailto:David@db-research.com>> wrote: So NYTimes poll comes out now and has her at 48% on honesty and trustworthiness? With headline saying, “Hillary Clinton Gains Favor.” Regardless, I share Anzo’s point on this morning call that we don’t want to be affiliated with any Teflon. It can easily wear off in the course of 18 months. One other interesting note: Jeb beats Joe by 8 in head to head HRC beats Jeb by 6 A propos of our conversation this morning we should think at some point about “electability” in general. IF we raise stakes about consequences of GOP properly without ever saying we’re the only one who can beat them… it might be something to play with later on if Bernie falters on that front. Two things I wanted to share --- 1) HRC ratings historically have been worse when she is a candidate, which is true about everyone else --- her positive/negative in WSJ poll has ranged only from 42 to 45 positive and 36-42 negative since June of 2014, which is about when the speculation phase began. The uptick to 42 in April, was indeed up from 36 in March but was also as high as 39 in November which is well before emails or cash stories. Suggests that this could be noise and may be worth using with reporters on background when having discussions. 2) Strategically --- We have been asking ourselves if Rs are picking up something on “national security” since they keep driving it. If WSJ poll is right, they have but it has to do with GOP primary voters. a. When asked the top one or two items they think should be the top priority for the federal gov’t: i. All addults say 1) Job Creation and econ growth; 2)National Security and terrorism; 3) Deficit and Spending; 4) Health care ii. GOP Primary Voters from March 2012 - 1) Job creation and econ growth; 2) deficit and spending; 3)National Security, but only 20% naming as top two choice iii. GOP Primary Voters from April 2015 - 1) National Security and terrorism, 53% naming as top two choice; 2)deficit and spending; 3) Job Creation and Econ growth iv. Dem Primary Voters from April 2015 - 1) Job Creation and economic growth (61%); 2)Health care; (38%) 3)Climate Change (24% - 17% name it #1); National Security (30%; 13% as top) They are playing to their base – I suspect Nat Security has popped with base because it has become their principle attack on Obama ---