Over the last several days, many shoppers around North America were surprised to find Waris Ahluwalia (the “modern-day Marco Polo“) staring them in the face at the mall, in flyers, and in magazine ads this week. The Sikh American actor/designer/model is apparently being featured in clothing retailer Gap‘s current national marketing campaign:

Poster of Waris Ahluwalia, via @saintsoldierx Poster of Waris Ahluwalia, via @Randeep Poster of Waris Ahluwalia, via @naunihalpublic Poster of Waris Ahluwalia, via @JugniStyle Poster of Waris Ahluwalia, via @SimranColumbia

It’s a safe assumption that Gap has not entered the retail market for turbans, but it might be interesting to walk into your nearest Gap store, point to the poster, and advise the salesperson that you’ll wear what he’s wearing.

(See previous posts about designer/actor and American Turban meme Waris Ahluwalia here.)