1. MEDILIVES AT THE OMAN ECOMMERCE CONFERENCE

Sunny Ahonsi (CEO) and Martin Territt (International Affairs Advisor), represented MediLiVes at the OMAN ECOMMERCE CONFERENCE on 16 and 17 September 2019 in the impressive Oman Convention and Exhibition Centre in Muscat.

Over 800 delegates attended over the two days and there was a remarkable array of speakers and participants. It provided an excellent platform for sharing ideas and networking. Needless to remark, there was a significant emphasis on tele-health.

A key message from the Conference is that e-commerce solutions are here to stay and set to expand significantly.

Smart initiatives provide:

▪ Improved performance in terms of speed, efficiency and effectiveness ▪ Innovate services

▪ Enhanced safety and security (especially via the blockchain)

▪ Reduced costs

▪ New revenue streams.

Millennials are natural adopters of digital solutions (witness the growth of the e-fashion industry among others), whereas the older generations are likely to adopt e-health solutions more quickly. Key targeting with personalised messages is important success factors in this field.

The MediLiVes approach to adopting the blockchain was given overall endorsement. As one speaker put it: the blockchain provides a very secure supply chain that is decentralised. It is peer to peer and cuts out unnecessary intermediaries.

Customers or patients care only about the timely supply of goods or services, but deem essential, security, privacy and speed.

While the blockchain has been around for 10 years, it is now beginning to come of age in the Industrial Revolution 4.0 by adding significant added value.

Follow up will include developing relationships with many participants to broaden the scope of the MediLiVes community globally.