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Followers on average is the strongest choice. It draws, attacks, and runs out two piles at once. Preventing your opponent from hitting $8 lets your Tourneys proceed unimpeded and keeps their hands off the rest of the prizes.



Trusty Steed is okay, only really important if it's the only village.



Princess has the most potential out of all the prizes. It can supercharge an already good engine. Even without an engine it's rarely worse than terminal +$4.



Diadem is a big shiny Treasure and that's it - unless King's Court gets involved, then it's craaaazy.



Bag of Gold is usually junk. Get it if you're really money-starved and all the other prizes are gone.