There’s no clear record of the number of cars that have high-centered on the rock — Omaha police don’t investigate accidents on private property, so they have not been tracking the problem, a police spokesman said.

Before the boulder received widespread attention, people would come into the store to complain and suggest that it be removed, Menchaca said.

“But once it got on the news, people were like, ‘Is that the famous rock in Omaha?’ ” Menchaca said.

Devon Barnett used to work at the Hy-Vee in the plaza. The 27-year-old Omahan said it was common to “walk outside and see people stuck on the rock.”

Barnett, a member of the rock’s Facebook group, said she and her fiancé made a stop at the rock when they were in the area a few days ago.

“He (Barnett’s fiancé) did not understand why I wanted to take a picture with it. He thought it was the stupidest thing ever,” Barnett said. “We got the picture of it, and now he’s like obsessed with it, too.”

Barnett said the rock causes trouble for vehicles when drivers who aren’t paying attention accidentally jump the curb. She said before the rock appeared, drivers who would jump the curb were making “a giant hole in the ground.”