Privacy is an intricate part of our lives, that's the basis of safe existence but at the moment, one can not really boost of the having total control of their privacy. Every step and click is an open window for our private lives to be tampered with, corporations, individuals and even gadgets has been designed to in one way or another steal our information and convert such to money by selling to the highest bidder and used in a way that will cause some damage to the individual whose data was stolen. Hence there's a need to have protection over our data, to enable us have that sense of belonging to something that is actually ours without the fear of it falling into the wrongs hands or controlled by a third-party without our consent. This led to the creation of a brand that will help fight this monstrous issue and deliver a platform that we can use to help in the protection of our data.



The sole purpose of this brand is data protection, using a set of concepts to create a robust pattern to help in the cultivation and breeding of safe data. Persona represents the solution for identity management, aligned with the latest data protection regulations. Its objective is to empower the individual and grant them the control over their personal data as well as the means to secure access to their private details.



Persona gives every individual the power to determine who have access to their data based on the needs of the individual, built on a decentralized platform, persona will allow trusted third parties with private details to enrich their services by offering trust as a service, the brand Persona will provide the trust level we all need when we rely on news, based on the public Persona profile of any content creator, we can track down news to their source.

Due to the fact that persona is designed using a decentralized technology, the elimination of a middleman is guaranteed and everything is controlled by the individual in question based on the terms and agreement that suits the individual. The platform will allow the participation of individuals in the community to help with the identification of individuals and in turn, the participants will be rewarded with persona tokens, fostering an opportunity for the tokens to grow considerably, since they have a purpose and use as oppose to when they have no objective. This is the unique KYC process that persona will be offering to the community and corporations.

Persona technology provides adequate security to guarantee the protection of individual data, through a layered process of security that involves; the blockchain which holds the transaction data and IPFS for storage, a web app and dashboard for the individual to use, a mobile app which helps data management. The mobile application is further protected with a PIN-based login and Optional fingerprint scan while the the Web application’s security has a 2FA Authentication process.

The entire brand is built with protection and leveraging of the power that comes with the blockchain industry to provide the best means of protection, creating a safe haven for our data and business owners for more productive results and adequate means of data identification. Persona is a brand that will be needed in every niche we can think off and as such, they have a purpose that will help build the value of the brand. To know more about persona, do click on any of the links below. Thanks for reading

Blog: https://medium.com/personablockchain

WebSite: https://persona.im

Twitter: https://twitter.com/PersonaIam

Facebook: https://www.facebook.com/personablockchain

Telegram: https://t.me/personablockchain

Github: https://github.com/PersonaIam

Reddit: https://www.reddit.com/r/PersonaBlockchain/