It promised to be the biggest and best Paralympics in history, and today there were the figures to prove it. The London 2012 Paralympics have sold more tickets, made more money and have been broadcast to more people around the world than any other previous event, according to organisers.

The games have exceeded expectations on all fronts – with the standout figure being the sale of 2.7m tickets, 900,000 more than were sold in Beijing, Locog has announced. Ticket sales were originally expected to raise £35m towards the cost of the combined Games, but have now raised £45m, although ticket sales from the Olympics raised closer to £550m.

Locog chief executive Paul Deighton said the budget of the Paralympics was combined with the Olympics, but if relative costs were taken into consideration the Paralympics had broken even. "After making certain assumptions, the Paralympic Games more than washes its face," he said.

The fact that tickets were "highly affordable" – half of the tickets on sale cost £10 or less, while 95% were less than £50 – had created a unique atmosphere in the Olympic park and Paralympic venues.

"If you look at the demographic in the park, it's great to see families come in big groups and have a wonderful day out," he said. "[It] has resulted in extraordinary atmospheres, the park has been wonderful, Excel has been wonderful.".

There were originally 2.5m tickets on sale, but an additional 100,000 park day tickets had been released, while 100,000 tickets set aside for contingency reasons were also made available.

More than £80m had been raised in sponsorship during both the Olympics and the Paralympics – sponsors sold the two events as a package for the first time at London 2012. High-profile advertising campaigns for companies such as Sainsbury's and BT were turning many Paralympic stars into household names, he added.

Comprehensive broadcast deals in more than 100 countries had made a historic difference, added Deighton, who is set to become a peer and minister for economic delivery in the government. "We are very happy with broadcasting. It is clearly being shown to more people in more countries and in all the major territories," he said. An "innovative" deal with YouTube meant that the Games could be accessed around the world, and he praised Channel 4 – who bought the UK rights for a record £9m – for its coverage.

"The deal with Channel 4 was record-breaking and we have been delighted with their use of talent and the combination of presenters we know and love and some presenters that came from their own search."

Xavier Gonzalez, CEO of the International Paralympic Committee, said that the London Paralympics had marked an attitude shift in the way the Games were covered. "Basically the victory of Alan Oliveira [in the mens T44 200m, in which he beat favourite Oscar Pistorius] knocked out all the football coverage in Brazil, and I'm sure you can understand that's a pretty big deal," he said.

"We have also seen the media changing, focusing more on the athleticism of the athletes and the competition; a lot more athletes are being portrayed and becoming more popular."

But the challenge now was to make sure that the progress made in London would continue. "It is critical for us that between now and Rio that momentum continues," he said. "I would like to thank Locog for the most commercially successful games and I am sure these are a benchmark that we will build towards Rio and beyond."