Google+ is one of the social media platforms that gets priority when it comes to SEO (displaying social media results on Google). You will never see Facebook or Instagram posts appear in google search unless it’s the profile of a person.

Google does not index pages from facebook or Instagram but it does index all Google+ pages and posts. Google Plus therefore is one of the most preferred channels by marketers mostly for the SEO benefit. This is a reason ‘Big and Strong’ enough for you to focus on Google plus for business.

In my recent research trying to find ways to improve my Google Plus social media strategies, I came across a myriad of posts that featured great pieces of advice from experts on Google plus and I thought it would be a good for me to share these expert advices’ with you all.

Below are five reasons that make social media experts and marketers turn to Google plus for business.

1. A community for every topic

Kamila Gornia, A digital marketing strategist working with FOX, NBC, CBS news and ABC.

The unique thing about Google+ is that regardless of how obscure or unconventional your niche is, there is a good chance that there is a community with a large number of members already on Google plus that will be interested in what you have to offer and will also be willing to connect with others about that topic.

2. Connect with influencers

Anil Agarwal; a blogger that shares on his blog everything that worked for him when increasing traffic and sales.

Connecting with influencers is one of the best ways of making your products and services known by a wider audience. Google+ offers you this option. Here, you can connect with the influencers to boost your reach by commenting on the posts of influencers, or by sharing their posts on your network. This will enable you to grab their attention. In the long run, you will be able to increase your Google plus followers.

3. Make use of Google Authorship

BEN SCARDELLO – President & CEO at Convergent1.com

This is a service that makes your face appear next to your article in the Google search results. You only need to create a Google plus account then link your profile to your posts. This enables you to build your authority as well as establish your personal brand. Having an authorship markup has been found to increase the click through rates.

4. Segment your audience

Heather R. Huhman, founder and president of Come Recommended,

With Google plus, you have the option of creating different circles based on the people you want to connect with. If you sell jewelry, you can create circles for clients, jewelers, employees and so on. This is a feature you will not get on Twitter or Facebook.

5. Social Proof and Knowledge Graph to show your support from Internet users

By Unknown

Another reason you should use Google plus for business is because of the knowledge graph and social proof features. This allow you to build the trust of audiences in your brand by showing them such things as your customer reviews and follower count on Google search results.

Google plus is distinct from other social media platforms. It is the best network for people interested in boosting the reach of their brand.

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Tags: google marketing