Brands just couldn't help themselves from capitalizing on some timely marketing and taking a few shots at Apple during its major product event on Tuesday.

Competitors were clearly ready for Apple's new products, with HTC "welcoming" the new, larger phones.

Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6. pic.twitter.com/v45ZXebhbs — HTC (@htc) September 9, 2014

Nokia dropped another in its running series of ads comparing its Cortana digital personal assistant to Apple's Siri.

Chili's Grill & Bar offered its own wrist-based product.

Giving you more options in wristwear... Introducing the iGuac, the future of wearable fresh. pic.twitter.com/3knZSGvu2t — Chili's Grill & Bar (@Chilis) September 9, 2014

The Apple Watch can monitor your heart rate, which Nissan quickly seized upon.

However, the Apple Watch is woefully deficient at making pizza — something Totino's is working to address.

Other brands struggled to make any relevant connection to the Apple products. Papa John's tried a bit too hard.

Smart watches are cool, but are they smart enough to order #BetterIngredients? — Papa John's Pizza (@PapaJohns) September 9, 2014

BONUS: A History of the iPhone