Famous ad filmmaker and actor Alyque Padamsee breathed his last today i.e. November 17 in Mumbai.

The man who was also very famous for portraying the role of Mohammad Ali Jinnah in the critically acclaimed film Gandhi was 90.

Padamsee was a huge name in advertising and had helped create more than a 100 brands over the span of his career. He was widely recognised and praised for creating advertisements that resonated with the general public.

Here is a look at some of the most iconic ad films by Alyque Padamsee, that we will always remember and cherish.

1. Humara Bajaj

This is one ad that every 80s kid remembers with much fondness. The tune is one which will stay with us forever.

2. Liril - Girl under the waterfall

Alyque was not only famous for his creativity but also for his forwardness. He created this ad with a bikini-clad girl under the waterfall in 1985, and it was a big deal then. But people loved it because it was a refreshing change from all the other soap ads, quite literally.

3. MRF Muscle Man

Ah, the MRF muscle man. Padamsee's creativity was such that the ads created by him literally swept all other brands out of mind and the sight of the viewers.

4. Cherry Blossom - Cherry Chaplin

This has to be one of the funniest and most-loved ad films ever. The Charlie Chaplin-lookalike and just the look and feel of this one was so amazing.

5. Kamasutra

A true-blue revolutionary ad at a time when condom ads were only supposed to be informative and not talk about pleasure at all.

6. Lalita ji for Surf

The beloved Lalita ji - a smart, no-nonsense housewife who told India 'Surf ki kharidaari mein hi samajhdaari hai.'

7. Fair and Handsome

The very first Fair and Handsome ad that brought with it a revolution of sorts. How can we forget this!

You'll be missed, Mr Padamsee.

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