But there are concerns among some social media users that the breadth of content being banned means there will be nothing left to watch. Some are also worried the rules could spell an end to their streaming of South Korean soap operas, which are particularly popular in China. But some users on the Sohu portal are supportive of the decision, with one commenting: "This should have been taken care of sooner." The new rules follow a government campaign against pornography and "vulgar content", which was labelled "Cleaning the Web 2014", the Global Times reports.