In the worst promotion idea of all time, Domino’s has decided to backtrack after offering customers “free pizza for life,” if they were willing to get a tattoo of their logo anywhere on their body.

Domino’s Pizza in Russia decided to start a two-month promotion in August where if a customer tattooed their logo, they would receive 100 free pizzas every year for 100 years–AKA for life. All the customers had to do was post a photo of their tattoo on social media with the promotion link/hashtag.

As it turns out, Domino’s customers give absolutely no f**ks and will tattoo just about anything on their bodies for some free pizza–including the company logo.

Instead of running the promo for two months as planned, the company announced that they would only be awarding the first 350 people with tattoos. Domino’s issued a statement saying they would no longer be accepting participants or entries.

“An urgent message to all those sitting at the tattoo artist’s right now: We’ll include you in the list of participants, but we’re waiting for photos up to midday today. To those with appointments scheduled for later, we recommend canceling them.”

So, if you’re in Russia and trying to score some pizza for life–you’re too late. Please, do not tattoo a Domino’s logo on your body, for the love of God, their pizza is sh*t anyway.