TEHRAN — Born during the hostage crisis days after the 1979 Islamic Revolution, the chant “Death to America” has enjoyed a long run on the Iranian stage. But it has been getting a little threadbare in recent times, and has even come under threat, with no less a person than the newly elected president, Hassan Rouhani, suggesting that the country no longer needed slogans.

While for some this may be a refreshing sign of political maturity, others are determined to inject new life into the old chant. Toward this end, several hard-line groups have announced plans for a “Down With U.S.A.” conference next month, highlighted by “The First Major International Award of ‘Down With America’ ” for the best photograph, poster, video, song or caricature.

The contest winners will be announced in December, and will receive cash awards of as much as $4,000.

While the slogan in Persian, “Marg bar Amrika,” means “Death to America” and has always been translated that way in the West, the official translation from the 1979 Islamic Revolution is “Down With America.”