Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the disease caused by novel coronavirus, in a measured and consistent way, proportionate to the public health threat and based on local risk assessment, involving every part of the tourism value chain – public bodies, private companies and tourists. International collaboration and cooperation is needed to ensure the tourism industry, which is so important to the global economy, can rebound and rebuild. Click here for regular updates.