Optimizing Your Success

Once we navigate your campaign to deliver the desired cost-per-lead, cost-per-acquisition or other success metric, we are actively engaged in the ongoing management of your campaign, testing new media and/or creative to scale the campaign as large as you’d like.

How could we craft or tweak the message to generate even more response?

Which media is working best and how can we buy more media like it?

How can we renegotiate rates and exposure to turn near-misses into solid profits?

With an infinite number of ways to script and record a radio commercial – and tens of thousands of media options available – you can see where ongoing management and optimization of your campaign is a full-time job for our Account Management team.

But that’s what you’d expect from a full-service advertising agency 100% focused on radio, isn’t it?