(CNN) Here's how President Donald Trump wins again this November: Voters decide they care more about the strength of the economy than they do about, well, anything else, up to and including the deeply unpresidential way in which he has conducted himself in office.

To that end, the Trump campaign on Thursday released the TV ad it will run during Sunday's Super Bowl -- a pitch-perfect, 30-second distillation of this central idea: He may be jerk, but he's a jerk whose made my financial life better.

Notice how the Trump campaign -- right off the bat -- tries to mitigate Trump's demeanor and tone in office. "Americans demanded change," says the ad's narrator. "And change is what we got."

See, Trump is change! He's shaking up the old, fusty types in Washington. So, yeah, of course they don't like him!

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