One question we often get is why Ivy Admissions Group is more efficient at navigating our Complete School Package clients through the admissions application process than other consultants. The answer comes down to our approach to storytelling. Rather than let our clients flail in the wind by having them writing resumes and essays for us to edit and form into a compelling story, we start with a personal narrative and build the entire application around that. In fact, we don't let our clients write a single word of their resume (of course, in the provided template for their dream school) until they complete the Narrative Bootcamp Exercises that comes with all Complete School Packages.

Don't take our word for it. This is the same approach that Steve Jobs took when he made Pixar, a technique that he argues enabled the movie company to have such a long string of smash hits, while other traditional live-action movie companies plod along with their fair share of flops. In this week's fascinating MBA talk, note the approach that he recommends for storytelling and then think about how to apply it in your own application.