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1970 Pontiac GTO Humbler TV Commercial.









He pulls into the drive-in restaurant in his new GTO Humbler and slowly cruises the parking lot. He pulls the knob to activate the vacuum operated exhaust releasing the rumble of that big Pontiac V8 Engine. He then leaves the drive-in after failing to find a street racing opponent.

Pontiac “We take Fun of driving serious”

Comments on YouTube.

Prog X

This was shown during the 1970 Super Bowl just once and then GM pulled the Ad (there was PC even then!) then Gm ordered Pontiac to stop making the VOE exhaust option! Just 233 were made making them very rare and highly collectable.

Genie6

After circling the parking lot what seems like ten times, it would have been better if he left for home with three of those blondes…

displayfireworks

This is probably the best video quality of this commercial I have seen. Good job.

OsbornTramain

We aim to please. Most of my uploads are now using original film or negatives, not a copy of a VHS recording

Genie6

After circling the parking lot what seems like ten times, it would have been better if he left for home with three of those blondes…

unktupelo

Damn….how could anyone resist? If I had seen that commercial way back in ’70 I’d be at the dealership very next day & there’d be a Goat resting in my garage (just like present day).

Alfred Neuman

WOW!! Thanks for finding this one!!! I’ve only ever seen poor quality VHS copies. Even with the film dirt, it’s still lightyears ahead of everything else out there. Simply amazing!

Vacuum Operated Exhaust

A new and short-lived option for 1970 was the vacuum operated exhaust (VOE), which was vacuum actuated via an under-dash lever marked “exhaust”. The VOE was designed to reduce exhaust backpressure and to increase power and performance, but it also substantially increased exhaust noise. The VOE option was offered from November 1969 to January 1970. Pontiac management was ordered to cancel the VOE option by GM’s upper management following a TV commercial for the GTO that aired during Super Bowl IV on CBS January 11, 1970. In that commercial, entitled the “Humbler”, which was broadcast only that one time.

a young man pulled up in a new GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the “exhaust” knob to activate the VOE and then left the drive-in after failing to find a street racing opponent. That particular commercial was also cancelled by order of GM management. This GTO in the commercial was “Palladium” silver with a black bucket interior. It was unusual in several respects as it also had the under-dash “Ram Air” knob just to the right of the VOE knob, and it sported “’69 Judge” stripes, as a few very-early ’70 GTOs could be ordered with. It also had a Turbo Hydra-matic transmission, remote mirror, Rally II wheels, A/C, hood tach, and a new-for-1970 Formula steering wheel.

1970 GTO Production numbers

400-4 30,549

400 RA III 4,644

400 RA IV 804

455 HO 4,146

Approximately 233 1970 GTOs were factory built with VOE option including 212 hardtop coupes and 21 convertibles

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