Impact investing isn’t new, but it is on the rise these days, in part due to millennial investors who want to support companies that share their values and are actively solving the world’s most pressing social and environmental challenges. Another reason for the growth is that professional investors by and large (and some are very large, like BlackRock) recognize that impact investing not only creates positive outcomes in the world, but it’s also good business that delivers solid returns with less risk.

Whether you’re a small business owner like me, an individual, or a major company or foundation, there are easy steps you can take to get involved.

Know your terms.

ESG, SRI, NGO, ETF—WTF does it all mean? Impacting investing as a sector is full of jargon. These mostly relate to “screens” that filter out companies that are definitely not socially responsible (think tobacco, firearms, gambling). Negative screens like these have been around since the 1980s, but today, you can actually screen for good as well. There are lots of investment managers out there who can help you omit fossil fuel companies, weapons manufacturers, and others from your portfolio but also proactively fund areas you care about, such as human rights. Even Vanguard now offers a social index fund to address investors who don’t want to prop up companies with human rights and environmental abuses.

Educate your employees.

Like many companies, we offer a 3 percent matching retirement plan for our employees. The financial advising firm we work with specializes in socially responsible and impact investing. Their employees are great about educating team members so that they know about their options and how they align with our values as a company. Most all of us elect to invest our retirement savings in one of the socially responsible options.

Target local giving.

Place matters, and investing in a local Community Development Financial Institution is one way to increase access to capital in underserved communities. Philanthropy Northwest offers a great guide, regardless of whether you live in the Pacific Northwest.

Just do it.

We dipped a toe into this world two years ago by initially investing for an equity stake into Works Progress Administration, a craft brewery and social enterprise in Boise, where our company is based. Since then, we’ve taken equity for services for workplace certification company GoodWell, as well as brand-new Our Planet Soap Company. We don’t have a formal process for making such investments, but we consider pitch decks throughout the year. We also make “Call to Action” grants to nonprofits and for-profit social enterprises throughout the year in the range of $1,000 to $5,000.