Samsung’s developer conference kicks off later this week, and that means we might finally get to see the long-awaited reveal of its foldable smartphone. In anticipation of the reveal, Samsung has placed some not-so-subtle hints on its Twitter and Facebook profiles, changing the profile pictures on both accounts to show a folded take on the company’s logo.

The phone, which is expected to feature a tablet-sized screen that can be folded to fit in your pocket, has been rumored for almost half a decade now. (A concept trailer was even produced about it back in 2013.) Earlier this year, Samsung’s CEO teased that we might see a reveal at the developer’s conference, although we might have to wait until next year for a public release.

When the phone is eventually released, it could have some serious competition. Huawei, Lenovo, Xiaomi, and LG all have their own flexible display plans. One company, Royale Corporation, has even managed to produce a working prototype, which it hopes to release before the end of the year.

Samsung’s developer conference kicks off on November 7th at 1PM ET / 10AM PT.