VAN will be reporting from Mobile World Congress (MWC) throughout the week. One thing we have heard repeatedly is that while mobile advertising is booming, the lion’s share is going to two players in the market: Facebook and Google. According to eMarketer estimates (see graph below), those two companies alone accounted for 68.5% of mobile spend in 2014. Here Atul Satija, CRO at InMobi, the world’s largest independent mobile ad network, explains why he believes that native mobile video advertising will enable smaller publishers to compete on a more level footing with the tech giants.

Below are eMarketer’s estimates on net mobile ad revenue share worldwide, by company: