Music mogul Jay-Z, a part-owner of the NBA's New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.

In order to appeal to Brooklyn's largest demographic -- its thriving hipster community -- the team will need to develop a marketing campaign targeted to the borough's too-cool-for-everything citizens.

Page 2 offers up a few suggestions ...

Text by DJ Gallo

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