RIAA Wants Google & Google Chrome to Filter Piracy Websites RIAA boss Cary Sherman yesterday spoke before a House Judiciary Subcommittee to push for additional anti-piracy countermeasures, including requiring that Google implement filters into their Chrome browser. Sherman's testimony (pdf) starts off by praising the new ISP copyright alert system, though noting it's a work in progress with no evidence it's doing much of anything: quote: The CAS is still in the initial implementation stages and proper metrics are being determined. But feedback so far has been positive and it is worth noting that P2P content protection programs in other countries have been found to have an impact on either the amount of unauthorized P2P activity or on sales.

quote: If ISPs can be considered the gateway by users to rogue sites online, search engines may be considered the roadmaps or, more directly, the turn-by-turn directions and door-to-door service to these sites. There can be no doubt that search engines play a considerable role in leading users to illicit services and can be a key part of addressing infringing activity online. Except as quote: Google has tools in its Chrome browser to warn users if they are going to sites that may be malicious. Shouldn't that technology be used to warn users of rogue sites? Or better yet, can Google use similar technology to highlight or identify sites that are authorized? Imagine if links to content on legitimate sites were labeled – directly in the search result –with a certification mark indicating that the site is licensed and actually pays royalties to creators. That educational message could have a profound and positive impact on user behavior... Most should probably understand how this idea will likely break far more than it fixes, creating cumbersome layers of ugly in the process. Many worried that as the entertainment industry's copyright alert system (aka "six strikes") floundered, the industry would very quickly come out with even worse ideas. That time has apparently arrived. Except data suggests CAS isn't doing much to reduce piracy traffic here in the States , and a recent study out of Australia suggests similar programs aren't working well internationally, either. Undaunted, Sherman goes on to place much of the blame for piracy squarely at the feet of Google:Except as the MPAA's own data shows , pulling these websites from search results won't accomplish much, as the major engines don't drive as much traffic to specific pirated content as one might think (most pirates already know where to go). What does appear to work? Offering quality, inexpensive, legitimate alternatives to piracy .Still, the RIAA focuses their attention squarely on Google, insisting the company should embed functionality in their search engine and Chrome browser that warns users about pirate websites in the same way they're warned of malware:Most should probably understand how this idea will likely break far more than it fixes, creating cumbersome layers of ugly in the process. Many worried that as the entertainment industry's copyright alert system (aka "six strikes") floundered, the industry would very quickly come out with even worse ideas. That time has apparently arrived.







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buzz_4_20

join:2003-09-20

Biddeford, ME 3 recommendations buzz_4_20 Member On the other hand It'd be useful to have a special ICON on sites that the RIAA supports...



That way I can NEVER accidentally SPEND MONEY on those sites.