Massachusetts is taking steps to crack down on a manufacturer of an electronic cigarette product growing in popularity among teenagers.

Massachusetts Attorney General Maura Healey (D) on Tuesday announced that her office has launched an investigation into the tactics Juul Labs has taken to market its products to kids.

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The California-based company, she said, has a product that looks like a USB drive and is targeting young people through its advertising, candy-flavored liquids and packaging.

Healey said Tuesday morning her office has sent Juul Labs subpoenas for information.

“I want to know are they tracking underage use of their products, what are they doing about the rampant use of their products by teenagers and is this an intentional outcome of their own marketing, sales strategy,” she said.

Healey said that the product has become so popular among teens that many now refer to vaping as "Juuling." The company, she said, accounts for two-thirds of the business in the $2 billion e-cigarette industry.

While e-cigarette companies often claim their goal is to offer adults a safer alternative than combustible cigarettes, Healey alleges Juul’s intentions aren’t so innocent.

“This isn’t about getting adults to stop smoking cigarettes, this is about getting kids to start vaping. That’s what these companies are up to,” she said.

“They are engaged in an effort to get kids addicted, get kids hooked so they will have customers for the rest of their lives.”

In a statement to The Hill, Juul Labs said it welcomes the opportunity to work with Healey because it is also committed to preventing underage use of its products.

“We utilize stringent online tools to block attempts by those under the age of 21 from purchasing our products, including unique ID match and age verification technology,” Matt David, a spokesman for Juul Labs said. “Furthermore, we have never marketed to anyone underage. In fact, we have done very little marketing relative to our growth.”

The state attorney general also announced Tuesday that her office sent cease and desist letters to two online vaping stores that were selling products illegally to minors.