Gothic Revival was very popular in the 1920s, but Lamb's choice of the style seems to be an attempt to link Cuneo to the tradition of the printing trade's godfather, Johannes Gutenberg, who invented the first movable-type press. The connection is especially pronounced in the use of Gothic tracery around the entrance's heavy, medieval-style wooden doors. Open the unlocked front door and you'll find yourself in a marble-clad lobby that leads to a grand stair. That grandeur ends once you turn the corner and enter the vast spaces that housed the presses.