3:50-4:10pm

Finding Your North Star

Main Stage: Springs Ballroom

Brand purpose and company culture are on the lips of every marketer today. But as a leader of those brands and members of those cultures, it’s imperative that your personal North Star aligns with your professional North Star. Airbnb is famous for connecting people to their passions in unusual and exciting ways. The drivers of these programs are the people who consider themselves “AirFam,” who walk through the doors every day to come up with new ways to delight and surprise their hosts and guests. This would never be possible without a connection at the core of what they believe in and what their brand represents. Hear from Musa Tariq, Global Head of Marketing of Airbnb Experiences, on how he found his North Star between Ford and Airbnb and five key learnings from his Brandweek experience.