Yeah...good luck with that:

Acknowledging that Arizona has developed a serious image problem because of its tough new immigration law, Gov. Jan Brewer and tourism-industry leaders said Thursday that they will launch a new effort to stanch the flow of lost trade and convention business in the state. The legislation and firestorm of negative publicity that followed brought calls for boycotts, moved groups to back out of local conventions and led several cities to cut business ties with Arizona companies. The loss of business is critical in a recession-battered state vitally dependent on visitor spending.

This is not, as Brewer seems intent on believing, a public relations problem. She claims that the backlash against the bill that she signed into law (with, it must be noted, one eye on her own re-election in a multi-candidate GOP primary) is based on "misconceptions" about the law.

"It's up to us to get the truth out there. This is impacting Arizona's face to the nation."

(No shit, Sherlock)

Alas, even Brewer's own Republican Party is falling for these "misconceptions", since the GOP spurned Phoenix this week, electing instead to hold their convention in Tampa.

Memo to Jan Brewer: this isn't a P.R. problem. It's a horrifically bad policy problem.