Europe League of Legends Champion Series announced their official partnership with BMW motors for the finals in Paris at the first week of September. This is the biggest news for E sports enthusiasts that non gaming companies have started to invest in this esports gaming.

The partnership was announced by EU LCS in their Twitter account stating “We are excited to welcome @ BMW as our Official Partner for the 2017 # EULCS Summer Finals in Paris! # LaneToParis “

We are excited to welcome @BMW as our Official Partner for the 2017 #EULCS Summer Finals in Paris! #LaneToParis pic.twitter.com/Z4XXGRX2eM — LoL Esports (@lolesports) August 30, 2017

Lolesports tweeted a video with Unicorn of Love manager Romain riding for Paris with a branded BMW with league of legend theme after Misfits mid laner Tristan “PowerofEvil” sends him off with a key and a message “Paris needs you ” .

This is the first time BMW has sponsored with Riot’s in Europe and BMW entrance into esports scence with sponsorship with League of Legends .

Previously we have seen news from Dota 2 scene, Mercedez Benz sponsoring dota 2 major in Hamburg.