In the last decade, we have witnessed an unprecedented growth in the digital marketing space. Innovative and cutting-edge digital solutions have propelled the growth of several leading companies and helped them establish a strong presence in the digital world. Not only digital marketing helps companies make a name for themselves, but it also helps them getting leads and create brand awareness.

Digital marketing is not only about creating an online Presence; it is also about creating an experience between the end-user and the brand which eventually will lead to more conversions. Due to the astounding surge in the number of mobile phones, a large majority of the online traffic generated comes from mobile phones. Mobile phones have revolutionized the way individuals interact and engage with brands and hence, it makes more sense to focus on the mobile interface.

As a digital marketing company in Pune, we at Technooyster help our clients reach their goals by formulating efficient and highly effective digital marketing strategies. Our wide range of digital services includes search engine optimization (SEO), social media optimization (SMO, content marketing, e-mail marketing, website development, etc. Our goal is simple! Researching and implementing the best strategies to take our client’s brand to the next level.

The digital marketing domain is far from being static. Hence, it is important to stay afloat with the current digital marketing trends to gain a competitive edge in the market. Let’s dive in to find out the hottest trends of 2018.

1. Chatbots

Chatbots for a website is a relatively new trend that has gained a lot of importance and popularity. It is one of the most efficient and best tools for lead generation. A well-crafted lead generation campaign will help companies increase their reliability and build a loyal customer base.

Moreover, chatbots offer customers an enhanced experience with real-time responses to queries and personalized replies which instil a feeling of belonging to the brand. Hence, chatbots for a website has become an important element.

2. Live Video Stream

One of the most recent advancements in social media marketing is the advent of live streaming. As a live stream from a brand is unscripted, organic, and as honest as it can get, it hits off with a large audience instantly and significantly boosts the brand’s awareness and overall conversions. As live video streaming is gaining a lot of popularity, it is the ideal time to include it in your digital marketing strategy.

3. Voice Search – Search Engine Optimization

This by far is one of the most notable trends one can witness in the digital space. A large number of people are turning to voice search over text search as it is convenient and yields results swiftly. Digital marketing and SEO companies in Pune are gradually extending their services and including voice search optimization in their scope of services to accommodate the growing demand for voice search-based results. SEO companies are now trying to optimize voice search-friendly keywords to the website by including a natural language and also adding long-tail keywords to ensure your website ranks for a voice search query.

4. Augmented Reality

One of the ways digital marketing companies are stretching their digital marketing strategies is by using augmented reality to tap their audience on the basis of location. Based on a specific location, companies are using AR that offers thorough insights into the product via an image, text, or a video. By making static objects come to life in a 3D experience, AR offers customers an enhanced personal experience.

5. Influencer Marketing

Influencer marketing has, without a doubt, created a stir in the social media marketing space. Brands are now actively looking for individuals with a substantial number of followers across social media platforms who are deemed as social media influencers. Influencer marketing in digital marketing has attracted a huge interest as it offers a commendable return on investment (ROI) with the number of shares, likes, and conversions. Moreover, influencers play an important role in changing the consumer behavior and promote a brand in the most effective way.

Digital marketing companies such as Technooyster are constantly looking out for the latest trends in the digital marketing industry and implementing the same to achieve fruitful results. Brand awareness, lead generation, brand recognition, etc are some of the important elements of a business and a well developed digital marketing strategy offers your brand an effective platform to achieve the best possible results in a cost-effective way.