Netflix's abrupt change in strategy includes a new name for the company's DVD-by-mail service — Qwikster. And unsurprisingly Qwikster.com already has a placeholder saying the new service is launching soon.

However, @Qwikster on Twitter was already taken by one Jason Castillo, whose tweets are probably very far from what Netflix's PR department envisioned for its Twitter promotion.

Jason hasn't been tweeting much, but his tweets revolve mainly around weed and girls, and are sprinkled with a healthy dose of curse words, as you can see in the examples below.







@Qwikster's follower count, on the other hand, has quickly risen to more than 500 (@Qwikster himself follows only 59 Twitter users), undoubtedly because some Netflix users followed it thinking it must be the official Twitter account of the new service.

We're looking forward to seeing how Netflix handles this one, and, of course, we're eagerly awaiting new tweets from the current @Qwikster owner.

BONUS: Chronicling Netflix's Downturn, July to October 2011