The Conservatives unveiled a new election poster today (borrowing from their 1992 campaign, because the ’90s and bombs are back in fashion now). Here’s the poster…

And here’s Brexit secretary David Davis standing in front of it…

I'm not convinced the Conservatives thought this poster launch through. pic.twitter.com/lkHmuhovui — Adam Bienkov (@AdamBienkov) May 3, 2017

Seems Davis missed the episode of The Thick Of It which shows why it’s a bad idea for politicians to stand in front of big signs.

The Brexit secretary joins such illustrious ranks as Boris Johnson…

…Ed Balls

…Nigel Farage

…David Cameron

…and Jeremy Corbyn.

Unfortunate backdrop to Jeremy Corbyn Durham speech. Looks like MADNESS is giant neon letters #Labourleadership pic.twitter.com/Y41mCFhCIj — Keiran Pedley (@keiranpedley) July 12, 2015

And aside from the cropped slogan, there were some other issues:

It's the air force that gets bombs lads pic.twitter.com/IqqF9ZOpcx — Simon (@simonk_133) May 3, 2017

Not sure this poster entirely works. Will there be bombs or won't there? Do I want them for my family or not? pic.twitter.com/tKPSVvJ7XQ — Adam Bienkov (@AdamBienkov) May 3, 2017