On Media Blog Archives Select Date… December, 2015 November, 2015 October, 2015 September, 2015 August, 2015 July, 2015 June, 2015 May, 2015 April, 2015 March, 2015 February, 2015 January, 2015

MSNBC crushed in Zimmerman ratings race

MSNBC's ratings woes came into sharp relief on Monday with the release of the preliminary numbers for the Zimmerman verdict.

In the 10-11 p.m. hour on Saturday night, when the verdict in, Fox News had 3,682,000 total viewers; CNN had 3,407,000 total viewers and won the coveted demo with 1,716,000 viewers aged 25-to-54.

(Watch latest "On Media" edition - Nonstop Zimmerman coverage: Fair or media hype?)

In the same hour, MSNBC had 1,298,000 total viewers -- about one-third of Fox's total -- and a mere 510,000 viewers in the demo. (These are preliminary numbers; finals are in tomorrow.)

Despite branding itself as "the place for politics," MSNBC went wall-to-wall on the Zimmerman trial after watching its ratings tank in recent months. It doesn't seemed to have helped.

(PHOTOS: George Zimmerman's trial)

Follow @politico