So this is the NFL’s social media in the last 10 days or so. An absurd amount of anti-Pats posts, from the made up hashtags that had never been used before (#WildPlayWednesday, #SuperSaturday, #MiracleMonday… all absent ever before on the NFL feed) to the sneaky “PSI makes a great quarterback today. Well our boy Michael Hurley did some investigative reporting on it today…

(Source) – If you utilize the advanced investigative tools available to us here at CBSBoston.com (Internet access, Google, keyboard), you can find that the NFL’s social media manager is a fella named Duane Munn. “Munn is the sole manager of all accounts, which includes a healthy following of about 12 million people,” Mashable reported back in April 2013. “While many major brands have a team of social media experts working to get out news and interact with fans, Munn is a one-man show.” Perhaps in the two years that have passed since that profile was written, Munn has delegated some of his duties. But he still runs the account, as far as his LinkedIn and Twitter accounts are concerned. And, wouldn’t ya know it, Munn is a … Jets fan!

Well isn’t that something. Turns out that being a fan of a shithole rival team can, in fact, affect your judgement even when you’re supposed to be impartial *cough Ted Wells cough*. My only question is how far up the NFL ladder this runs. Some social media dude doesn’t act on this alone, because it’s noticeable to the entire world. He must have orders from a superior. Someone HAD to have told him to do it. And even if he did do this all by himself, ignorance is not an excuse for those who work above him. A supervisor’s job is to know every single thing that’s going on within his organization, no matter how small and petty. Actions like this destroy the integrity of the NFL’s social media. Just destroy it. So heads must roll here. Fines must be handed out, suspensions, loss of tweets even. There has to be accountability. Kraft runs the Patriots and he must pay for the deviance of his minions, I don’t see how this is even the slightest bit different.