Global Icons has been appointment as the exclusive brand licensing agency for Nokia.

The agency will support Nokia’s brand partnerships business by extending the brand into new consumer categories. As part of the assignment, Global Icons will establish a worldwide licensing program for Nokia in the strategic consumer electronics categories.

“Global Icons are proud to be working with Nokia on this journey to further extend its successful brand licensing program,” says David Williams, managing director, Global Icons Europe. “Our extensive experience will allow us to bring industry leaders to the table that possess the innovative technology to deliver engaging Nokia-branded product experiences that people associate with the brand.”

Nokia joins Global Icons clients such as Hostess and Turtle Wax.