Application Load Balancer now supports two new actions: redirect and fixed-response. You can configure these actions as part of the content-based routing rules, enabling you to offload this functionality to the load balancer. This simplifies deployments while benefiting from the scale, the availability, and the reliability of Elastic Load Balancing.

With redirect actions, the load balancer can redirect incoming requests from one URL to another URL. This includes the capability to redirect HTTP requests to HTTPS requests, which allows you to meet your compliance goal of secure browsing, achieve better search ranking and high SSL/TLS score for your site. You can also use redirects to send users to a different web site such as redirecting from an old version of an application to a new version.

With fixed-response actions, you can control which client requests are served by your applications. This enables you to respond to incoming requests with HTTP error response codes and custom error messages from the load balancer itself, without forwarding the request to the application.

By using both redirect and fixed-response actions in your Application Load Balancer, you can improve the customer experience and the security of your user requests. To learn more about these features, visit the Elastic Load Balancing demo page.

Redirect and fixed-response actions are available for your Application Load Balancer in all AWS regions. To learn more, visit the Elastic Load Balancing documentation page.