Team New Zealand line up top receive the America's Cup after their victory in Bermuda in June.

Team NZ skipper Glenn Ashby labelled his team "naughty boys" for throwing away their $4100 Louis Vuitton bags into the crowd at the America's Cup presentation ceremony.

Team New Zealand members were given the limited edition Louis Vuitton Sac Polochon bags – filled with other goodies from the key Cup sponsor – as they lined up waiting to get their hands on the Auld Mug.

Master of ceremonies Tucker Thompson asked them to hold the bags up for a photo opportunity and once that was complete, the Kiwis starting throwing the bags into the crowd, much to the delight of the punters who fought to get their hands on the expensive gems.

"I think they were a little bit naughty boys for doing that," a smiling Ashby told 1 News.

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"I don't think Louis Vuitton will be that happy with the guys throwing the bags into the crowd.

"But look, everyone was pretty excited. The guys were really enjoying the fact we made it through.

"Obviously Louis Vuitton have been huge supporters and sponsors of the America's Cup for a long time now.

RICARDO PINTO /ACEA 2017 America's Cup winners Team New Zealand are gifted limited edition bags after their stunning success in Bermuda.

"It was a fantastic day and the girls in the crowd were all pretty excited ... Louis Vuitton bags aren't cheap."

But he conceded the SWAGS – sailors wives and girlfriends – probably weren't too happy.

"I think in the future they will have to hold on to them a bit more ... their mums or their girlfriends will go crook at them otherwise."



But what's a bag when you've just won sport's oldest trophy and you can't wait to get your hands on it?