Having all the right information is crucial to a design project. And that’s why I always use a logo design brief for EVERY project. You can ask these questions at a meeting, on the phone or through email. The brief will direct the flow of the project, and if there are any problems that arise you can always go back to the brief.



The essential questions in a logo design brief are:

What is your business’s name?

Where are you located?

How many years have you been in business?

How many employees do you have?

Describe the product or service:

What are some of the challenges you face?

Who are your competitors?

What does your target audience care about?

What words do you want people to associate with your brand? (i.e.: playful, creative, friendly, serious)

Do you have someone responsible for maintaining the brand identity?

What is your budget for this project?

Do you have an expected deadline for this project?

Please provide a list of expected deliverables:

Do you have any additional comments?

Once you have asked the clients these questions, either in an email, a document, or in person you have to give the client some time to think about these critically. Sometimes a client will be in a rush, other times It might take them a week to fill it out.

You may download the brief I use here: https://www.dropbox.com/s/8wbq0z4ej9fdpuw/logo-design-brief.docx?dl=0

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