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Today, we’re taking the rush of your first drop into the real world with Dropzones, a completely new way to buy sneakers, streetwear, music, art, and more.



Dropzones are special areas that contain sales, accessed exclusively through Frenzy. They’re all around you. Maybe they’re hidden behind your favourite boutique or right up against the stage at the concert you’re hitting up this weekend. Maybe they’re an entire city block deep downtown.

Dropzones are everywhere. Go out and discover them.



And, here’s the best part: in a Dropzone, you aren’t competing against the world—it’s just you and those around you. When you enter a Dropzone, you’ll see exclusive sales appear in Frenzy. When the countdown hits zero, you’ll make your purchase the exact same way that you’re used to.

Want to participate in the first ever Dropzone? Be in Toronto this week when we drop Yeezy 350 V2 Zebras for only $1.00. That’s right—authentic, verified Yeezys.

Damn.

Be sure to follow us on Twitter to find out where the Dropzone will be.



Can’t make it to this Dropzone? Stay tuned for a Dropzone in your city.



Click Here to Update to Frenzy 2.0 Now

