The internet world of today is very broad and ever-changing. Every day, there is a new innovation, or an upgrade. Be it on social media platforms, an internet technology, digital marketing etc. Although all these are for better operationalization, the flipside remains that it is very difficult to keep up with this numerous changes.

However, for people that make use of the internet for their various activities. Which includes; making a living with it, being in control of a particular business, or an ardent service provider. For these, it is imperative that you are fully invested in the numerous changes in the online business.

You always need to be flexible enough to evolve. Or you stand the danger of becoming irrelevant for the purpose of service you offer.

In theory, it may sound very easy to adapt. But in reality, it is near impossible if you are not going about it the right way.

As a matter of fact, except you are an OBM, or you hire one to oversee your operations, it is inevitable that you will run into complications. So in this guide, we are going to be discussing everything you need to know about being an OBM. Also if you are in need of an OBM, this guide will definitely help you in what to look out for before hiring one.

What Is an Online Business Manager (OBM)?

The phrase OBM is more than just a job and stands for a lot of responsibilities. Two OBM may have completely different roles. This doesn’t mean one is more or less an OBM than the other.

Contributing to this is the fact that the online business world is very diverse and broad. So an online business manager is a person who is/has been assigned with the responsibility of managing the operations of an online business for more productive results. There is no special qualification or certification to becoming an online business manager.

This means that there are various ways to go about the roles that they play. There is no given or peculiarity.

The various functions of an online business manager could range from; managing the daily operations of the online business, or directing and a team or staff. Other functions include execution of different projects that have to do with the online business, working on the development and productivity of the online business etc.

An OBM could also serve as consultants for various business. Hereby having a lot of client for which they execute and design business plans for them. The clients could be charged differently by the OBM based on the kind of service offered. Another reason is the complication of the job however; this is simply the discretion of the OBM.

What Exactly Does an Online Business Manager Do?

In the aforementioned subheading, the basic functions of an OBM were described. Here, their responsibilities will be explained more explicitly. This would enable you to know the basics as to which you can employ one.

Help in the Continuity of a Program

A lot could happen in the middle of an ongoing project that will make you stuck. This could be due to lack of information or technical know-how. An OBM can come in handy at this point to aid in the continuity of the program.

Other ways they can come in handy as regards this includes the creation of content. Also they help in the retention of members for business, and offering advice and strategies for the promotion of the online business.

Creating a Business Template

This is mostly for brooding online businesses. As a beginner for any business niche in the online world, it is advisable not to nose dive into it without a lot of information. A good way to go about this is hiring an OBM to help create a curriculum or template for you to follow. These Templates always help to make sure that the business hits the ground running as soon as possible.

Help in Business Productivity

An OBM can be hired based on business productivity. This could be done in a lot of ways based on the type of online business. However, there are general ways that have proved to be helpful for all types of businesses.

Some of the operations include designing sales funnels, copywriting and content creation. However, it is important that you are sure the OBM is versatile. This means that it is possible to navigate through these procedures.

Streamline Business Operations

This is probably one of the most complicated responsibility that an OBM can be levied with. It involves a lot of processes. They include: integration of various software technologies, hiring other needed employees like virtual assistants etc.

Management of E-commerce Business

One of the buzzing aspect of online business today is an e-commerce business. With a specialized OBM in this niche, you can take your e-commerce business to the next level.

You can hire the OBM either as a consultant to offer you advice on how to go about the operations. You can also as a daily worker to take charge of the business operationalization.

Management of Blogs and Social Media Networks

An OBM can oversee the activities of a blog through the content creation and search engine optimization. OBM can also take charge of a social media network to meet production targets. Especially the ones that are solely meant for a particular online brand or business.

Management of Customer Experiences

One of the core of an online business is how well you can satisfy customers. There are OBM whose actual forte is this. Hiring one means that the OBM will take full control of influencing customers. Other roles are promoting the brand to the target audience in a way of improving productivity.

Procedures to Become an Online Business Manager

Possession of The Required Skillsets

Now, you should know that there is no particular job description that best fits an OBM. The first thing to do to become one is the possession of the requires skill or set of skills. A rated OBM is one that is very versatile and can perform various functions.

So the more the skills the better an OBM you are. However, another way to go about this is to make sure that you have studied the online business niche to find a skill that is in demand. This is because as an OBM, it really isn’t about the number of skills that you possess.

You need to have the important skills, as they are the most expensive ones. Be that as it may some of the most important skillsets for an OBM includes the following:

Knowledge of software tools: This includes basics like WordPress, funnel building tools, webinar platforms etc.

Experience in content creation and copywriting

Design of business templates

Management of social media networks, including strategies on how to promote business brands on social media platforms

Customer management service operations. Etc.

As an OBM, you have to make sure that you are constantly seeking knowledge. Also, stay abreast of the ever-evolving internet and online business. That way you can be able to offer services and remain in business.

Getting Hired as an Online Business Manager

Once you have these require skillsets and you know your onions, you do not have to worry about the job opportunity prospect of being an OBM. It is normal that the real operationalization of most online business has to do with the job that is done offline. A lot of these businesses are in constant need of hands to help in online aspect.

As long as you can prove that you equal to the task at hand with obvious productiveness, your skill will always be in demand. There are a lot of platforms available to showcase these skills for a lot of company who are willing to hire.

Making Money as an Online Business Manager

Being an OBM is one of the easiest way out there to make money today. Also, there is a lot of flexibility that keeps you in control even when you work for companies. You can choose to work remotely from your home and also dictate the terms of your payment.

There are payment structures you can utilize as an online business manager. They include the following:

Hourly Rate

Although this is one of the most enticing payment structure for an OBM, it could tend to backfire. This is because as an OBM you are strictly focused on the success of the project. This could be affected by a payment structure of this type.

You will be simply getting paid for your time and not for productivity.

Project Based Payment

This payment structure is very suitable for either long-term project or short-term projects. However, as an OBM you need to make sure that you have a foresight of the type of project. This will help you know how much to charge.

Other payment methods include Revenue share, salary and affiliate earnings.