Wix.com Ltd. have announced the launch of Wix Music 2.0 by partnering with Macklemore and Ryan Lewis.

The web development platform describes Wix Music 2.0 as ‘its one-stop-shop technological solution for musicians and the online music industry’. The campaign launches with an innovative campaign on YouTube entitled #OpeningAct that will generate more than 100 million views for Wix Music users’ videos.

Macklemore & Ryan Lewis have partnered with Wix as they are artists whose rise to stardom serves as a model for musicians seeking to take full control of their careers. As part of this collaboration, the Seattle-based duo are creating a series of custom videos for Wix Music users to help mentor emerging artists and provide valuable guidance on how to succeed as an independent artist.

“Wix Music allows musicians to grow their business while staying true to the art they create,” said Macklemore. “What made their platform so dope to me was seeing an artist in control. The internet is crucial for today’s artists and Wix Music is a great tool to let them leverage it to the fullest degree. You can create your own website, sell your music, engage your fans, sell merchandise and all from one location while staying true to yourself.”

Wix Music is a complete, commission-free platform that aims to empower artists to independently introduce, share, sell and distribute their music directly from their Wix websites. The product suite includes:

Commission free music sales of high quality FLAC & MP3 320kbs digital music files directly from the musicians’ Wix websites

Distribution to over 120 of the biggest streaming services and online stores including iTunes, Apple Music, Spotify, Google Play, Deezer, Rdio and more

Tour and show promotion and ticketing through seamless website integrations with BandsInTown or Songkick

Fan management and communications through Wix ShoutOut for integrated email and social marketing, while maintaining full control over contacts and interactions

Commission-free merchandise sales through Wix’s eCommerce solution

Electronic press kit builder to create password protected and customizable EPKs

Analytics for music sales, shares, downloads and streams via the musician’s Wix website and all relevant distribution platforms

Tailored website templates specifically built for musicians

Wix’s #OpeningAct campaign is a large-scale initiative on YouTube promoting Wix musicians on the world’s biggest stage. Over the course of one week, Wix will generate more than 100 million views for users’ music videos showcasing them as the pre-roll to the music videos of the world’s top musicians, effectively turning them to the online #OpeningAct for today’s biggest stars.

To watch the Wix Music demo video play the video below: