Hisense Arena needs a new name and the Andrews government is in talks to acquire them.

It is believed the names Melbourne Arena and Victoria Arena head the shortlist of preferred names for the stadium, in a departure from the corporate branding the venue has carried since it opened in 2000.

Hisense Arena could soon have a new name. Credit:Eddie Jim

The naming rights are being negotiated between government agency Visit Victoria, Tennis Australia and the Melbourne and Olympic Parks Trust, although the government would reveal few details about the possible deal.

"The naming rights of Hisense Arena are currently part of a commercial-in-confidence process," a spokesperson for the Andrews government said.