In the least shocking news of the day, a new billboard is going up in Times Square. What makes this billboard interesting, however, is that it is a city-block wide, making it the largest and most expensive HD screen in the square by far. The new sign stretches from 45th to 46th on Broadway, and costs $2.5 million for 1 month worth of advertising.

If you dare to enter the City's most densely packed tourist zone, you can see the jaw-dropping billboard in person starting this Tuesday, November 18th.

via New York Times