Communication

For a clan to become an effective unit, the clan leader needs to keep his/her members on the same page with events, raids, rules, etc. Issues arising from many clans is the absence of active offline communities keeping members updated on these essentials every clan participates in. There are also issues of clans within Destiny 2 being capped at 100 members per clan, which can stunt rapid growth of popular clans looking to become “something more.”

Image via Bungie.net

As shown on Bungie.net, there are long standing clans with hundreds of members that simply cannot afford to split into many small sub-clans within the game. Sometimes, these players come and go while sticking around in these large clans/communities, but may or may not be on the same page as the other active members. Leaders of these clans want to include everyone (active of course) into their activities and create a unity among these large communities.

Recruitment & Retention

You’ve drafted a solid value proposition for your clan and have a set amount of requirements for new and current members. A problem that may arise is retaining not only the current clan members that are active, but the new members just getting a feel for your clan(s). Will they fit in? Which clan is right for this member?

We’re strictly a PvP clan, but we have some members that do a lot of group and raid content. How do we split these members up?

On BAND, clans will create multiple sub-groups within their main clan to spread out their network. For example, Abyss Asylum will send general messaging and information onto their main Band, but they have separate groups for raiding, PvP and even other games such as The Elder Scrolls Online.

One of the many obstacles Abyss Asylum faced was the 100 member limit per clan coming to Destiny 2. This made it an obstacle for members who still wanted to join Abyss Asylum but weren’t able to because of the limit. Following this, they created branches off of the original clan to accommodate those who wanted to join.

Eventually they decided to make branched off clans that were specific to a group of people based on their play style. If there was a person who really enjoyed PvP and constantly played it, they would go into Oblyvious.