Today, investments in the cryptocurrency platform’s internal assets are becoming more and more popular, since they are crypto-infrastructure projects — coins price grows and further development are almost guaranteed. Moreover, such tokens and assets will continue the internal development of the ecosystems of their native platforms.

Please, notice that I do not impose my views on anyone, and I do not insist on their authority. All the conclusions and decisions about your personal investments should be made according to your OWN decision.

But, the analysis is also important: do your own researches and use ready crypto-analytics like an additional opinion. I have studied lots of information on this topic, so I decided to share it here ;)

For those who do not want to make decisions on their own, hundreds of chats and crypto signal pools are available on the market, both paid and free. The choice is always up to you: think by yourself or lean on someone’s advice.

EXMO Cryptocurrency Platform offers an every week free analytics (EN, RU) on their TradingView profile page, and also publishes it in the News section of the exchange.

I started my analysis due to my personal interest. The main points of interest, for me, were:

1. The hype around BNB Coin, its rapid growth and success;

2. Different operation principle of different coins on their native platforms;

3. Some new native exchange coins such as the EXMO Coin

To consider the issue of exchange international tokens, we took 6 large crypto exchanges as an example: Binance, Huobi, KuCoin, OKEx, Bitfinex, and EXMO with the upcoming release of the EXMO Coin.

After making a deep analysis of the already existing native crypto platform’s assets I decided to give a short and simple outlook.

The basic information, which is presented below, will disclose what is the difference between native exchange tokens and “traditional” cryptocurrencies.

Binance Coin(BNB)

Available Supply: 140 M / 188 M

Genesis Date: 08 July 2017

Coin Price: $28,91 USD

ROI: over +9000%

A short “About”: BNB is the crypto-coin issued by Binance exchange, it runs on the Ethereum blockchain with ERC-20 standard.

The Binance coin is expected to fuel the operations of the Binance exchange and its ecosystem. It supports multiple utilities on the Binance ecosystem, which includes paying for trading fees, exchange fees, listing fees, and any other fees on the Binance exchange.

Huobi Token(HT)

Available Supply: 40 M / 500 M

Genesis Date: 31 January 2018

Coin Price: $4,54

ROI: +213%

A short “About” HT is the Huobi Global Ecological Token, it is a decentralized digital asset based on Ethereum.

HT holders enjoy the corresponding benefits of the whole ecosystem of Huobi and get ecological sub-token rewards, as well as the valuable promotion brought by sustained repurchase and destruction.

KuCoin Shares(KCS)

Available Supply: 90.3 M / 180 M

Genesis Date: 22 August 2017

Coin Price: $1,36 USD

ROI: +98%

A short “About” KCS is the ecological token of the KuCoin Exchange Platform. It is the ERC-20 decentralized digital asset built on Ethereum. In accordance with the KCS whitepaper, KuCoin will use 10% of profits to implement the KCS buyback and burn, where KCS is purchased from the market and then burnt. Users can track the records on the blockchain.

OKB

Available Supply: 300 M / 300 M

Genesis Date: 06 June 2018

Coin Price: $2,59 USD

ROI:-290%

A short “About” OKB is a global utility token of the OKEX platform, it operates on the Ethereum platform. It is set to connect prospective digital asset projects to OKEx users as well as professional investors, creating an OKEx ecosystem that helps to advance the development of blockchain technology and the digital asset industry.

Leo Token (LEO)

Available Supply: 1 Billion / 1 Billion

Genesis Date: 20 May 2019

Coin Price: $0,029918

ROI: +82%

A short “About”: LEO token is launched by Bitfinex. According to rumors, the coin was created to compensate the shortage of $ 850 million, which were frozen in the accounts of the Crypto Capital payment processor.

As we see, all these coins differ in how do they work, and surely they have both different and similar “bonuses” when using within the system.

The coin that differs from the rest is BNB created by Binance. It is simply impossible not to mention it separately since it is just a sensational “rocket” coin, that lives its own life and goes against the market.

At the same time, we can say that Bitfinex also has serious plans and follows the Binance’s footsteps.

Other exchanges play a completely different game. At the moment, they clearly correlate with market trends and are moving in the exact direction where the market is moving. I did not manage to find any clearly expressed ambitions on the basis of these data.

EXMO Coin (EXM)

Available Supply: