Ida Mae Astute via Getty Images Joy Behar (left with Meredith Vieira) was insulted by radio host Bill Cunningham for her views on Donald Trump's deal to keep Carrier in Indiana.

Well, that was rude.

Conservative radio host Bill Cunningham launched a seemingly unprovoked personal attack on Joy Behar of “The View” Thursday, calling her an “ugly broad” who “needs a muzzle,” Media Matters noted.

When Hannity mentioned to Cunningham that “1,100 jobs were saved” in the Carrier deal, the guest let loose.

“That doesn’t make any difference to that Behar ... that ugly broad on ‘The View.’ Who in the hell is that?”

“She needs a muzzle. Someone should muzzle her.”

Cunningham also got in a dig at another “View” host. “Let’s send Carrier air conditioning to the armpits of Whoopi Goldberg. Let’s get her calmed down a little bit.”

Listen to the exchange here.

And here’s “The View” conversation.

.@JoyVBehar on Trump keeping 1,000 US jobs from moving to Mexico: "The problem is we're losing jobs to robots, not to Mexicans!" pic.twitter.com/TmELVOMqM6 — The View (@TheView) November 30, 2016

The Huffington Post reached out to Behar and “The View” for comment.