If there's a silver lining to the type of unproductive rhetoric on doubters, it's this: Hearing assertions that loved ones lack moral character, when paired with evidence to the contrary (that is, when people we know and love aren't like that at all), will create a physically uncomfortable feeling of cognitive dissonance. Enough of that over extended periods can lead to positive change. I honestly believe love, friendship and family bonds will triumph in the end over controlling techniques intended to maintain obedience and the status quo. Love is a truly powerful force against which fear doesn't stand a chance. So show some love to your heretical friends and family, and tell them nothing will change how you view and treat them. It's a healthy relationship's only hope.