Wencke Gwozdz: Institute of Household Sciences, Justus‐Liebig‐University, Giessen, Germany, Email: wencke.gwozdz@fb09.uni‐giessen.de and Department of Intercultural Communication and Management, Centre for Corporate Social Responsibility, Copenhagen Business School, Frederiksberg, Denmark. Email: wg.msc@cbs.dk. Peng Nie (corresponding author): School of Economics and Finance, Xi'an Jiaotong University, Xi'an, China. Email: niepeng2017@mail.xjtu.edu.cn. Alfonso Sousa‐Poza: Institute for Health Care & Public Management, University of Hohenheim, Stuttgart, Germany. Email: alfonso.sousa‐poza@uni‐hohenheim.de. Stefaan DeHenauw: Department of Public Health, Faculty of Medicine and Health Sciences, University Hospital, Ghent University, Ghent, Belgium. Email: stefaan.dehenauw@ugent.be. Regina Felső: Department of Paediatrics, Medical Faculty, University of Pécs, Pécs, Hungary. Email: felso.regina@pte.hu. Antje Hebestreit: Leibniz Institute for Prevention Research and Epidemiology – BIPS, Bremen, Germany. Email: hebestr@leibniz‐bips.de. Isabel Iguacel: Growth, Exercise, Nutrition and Development Research Group, University of Zaragoza, Zaragoza, Spain. Email: iguacel@unizar.es. Lauren Lissner: Department of Public Health and Community Medicine, Public Health Epidemiology Unit, Sahlgrenska Academy, University of Gothenburg, Gothenburg, Sweden. Email: lauren.lissner@gu.se. Fabio Lauria: Institute of Food Science & Technology, National Research Council, Avellino, Italy. Email: fabio.lauria@isa.cnr.it. Angie Page: School for Policy Studies, University of Bristol, Bristol, United Kingdom. Email: a.s.page@bristol.ac.uk. Lucia A. Reisch: Department of Intercultural Communication and Management, Centre for Corporate Social Responsibility, Copenhagen Business School, Frederiksberg, Denmark. Email: lr.ikl@cbs.dk. Michael Tornaritis: Research and Education Institute of Child Health, Strovolos, Cyprus. Email: tor.michael@cytanet.com.cy. Toomas Veidebaum: National Institute for Health Development, Tervise Arengu Instituut, Tallinn, Estonia. Email: toomas.veidebaum@tai.ee. Garrath Williamsm: Department of Politics, Philosophy and Religion, University of Lancaster, Lancaster, United Kingdom. Email: g.d.williams@lancaster.ac.uk. Ronja Foraita: Leibniz Institute for Prevention Research and Epidemiology – BIPS, Bremen, Germany. Email: foraita@leibniz‐bips.de. The usual disclaimer applies.

This work was done as part of the IDEFICS (http://www.idefics.eu) and I.Family studies (http://www.ifamilystudy.eu/). We gratefully acknowledge the financial support of the European Commission within the Sixth RTD Framework Programme Contract No. 016181 (FOOD), and the Seventh RTD Framework Programme Contract No. 266044. We would like to thank the editor David Stadelmann, Hamid Reza Oskorouchi and two anonymous referees for valuable comments on an earlier version of this paper.