During the Olympics, touted as a time for comity and peace among nations, millions [in North America] first learned that NBC would be premiering a new "reality" TV show. The commercials announcing "Stars Earn Stripes" were shown, seemingly endlessly, throughout the athletic competition, noting that its premier would be Monday 13 August, following the end of the Olympic Games.

That might seem innocuous since spectacular, high-budget sporting events of all types are regular venues for airing new products, televisions shows and movies. But "Stars Earn Stripes" is not just another reality show. Hosted by retired four-star General Wesley Clark, the program pairs minor celebrities with US military personnel and puts them through simulated military training, including some live-fire drills and helicopter drops. The official NBC website for the show touts "the fast-paced competition" as "pay[ing] homage to the men and women who serve in the US armed forces and our first-responder services".

It is our belief that this program pays homage to no one anywhere and continues and expands on an inglorious tradition of glorifying war and armed violence. Military training is not to be compared, subtly or otherwise, with athletic competition by showing commercials throughout the Olympics. Preparing for war is neither amusing nor entertaining.

Real war is down-in-the-dirt deadly. People – military and civilians – die in ways that are anything but entertaining. Communities and societies are ripped apart in armed conflict and the aftermath can be as deadly, as the war itself as simmering animosities are unleashed in horrific spirals of violence. War, whether relatively shortlived or going on for decades as in too many parts of the world, leaves deep scars that can take generations to overcome – if ever.

Trying to somehow sanitize war by likening it to an athletic competition further calls into question the morality and ethics of linking the military anywhere with the entertainment industry in barely veiled efforts to make war and its multitudinous costs more palatable to the public.

The long history of collaboration between militaries and civilian media and entertainment – and not just in the United States – appears to be getting murkier and in many ways more threatening to efforts to resolve our common problems through nonviolent means. Active-duty soldiers already perform in Hollywood movies, "embedded" media ride with soldier in combat situations, and now NBC is working with the military to attempt to turn deadly military training into a sanitized "reality" TV show that reveals absolutely nothing of the reality of being a soldier in war or the consequences of war. What is next?

As people who have seen too many faces of armed conflict and violence and who have worked for decades to try to stop the seemingly unending march toward the increased militarization of societies and the desensitization of people to the realities and consequences of war, we add our voices and our support to those protesting "Stars Earn Stripes". We, too, call upon NBC stop airing this program that pays homage to no one, and is a massive disservice to those who live and die in armed conflict and suffer its consequences long after the guns of war fall silent.

Sincerely,

Jody Williams, Nobel Peace Prize, 1997

Archbishop Desmond Tutu, 1984

Mairead Maguire, 1977

Dr Shirin Ebadi, 2003

President José Ramos-Horta, 1996

Adolfo Pérez Esquivel, 1980

President Oscar Arias Sanchez, 1987

Rigoberta Menchú Tum, 1992

Betty Williams, 1977