The Information reports that the new video ads are still in the works, but there are plans to start testing them next month. If the video format sounds familiar, Google Shopping ads show you related products on the pre-roll content ahead of YouTube videos. In that case, clicking the "i" icon displays a list of items alongside pricing and retailer info.

Facebook already has dedicated a dedicated Shop section for business pages and its so-called Canvas feature makes ads a bit more interactive. Messenger chat bots were among the big announcements at this year's F8 event, and some of those will allow you to order food while others provide updates on orders or serve as "gift concierges" to guide your shopping. Facebook is also said to be working on a way for users to save items they see for browsing later. You know, just in case you need to weight your options before committing.