Fwd: Mook Memo-March Matters

From:mbronfein@gmail.com To: john.podesta@gmail.com Date: 2016-02-16 19:52 Subject: Fwd: Mook Memo-March Matters

John, Wendy Bronfein is a succesful media marketing and branding executive whose award winning promotions for NBC networks and her current work on the Kelly and Michael Show have given her a special instinct for reaching target audiences with messages that motivate and are measurable. Wendy inquired about working on the campaign (unpaid) with a particular focus on branding and messaging including social media. She was briefly contacted and nothing came of it. Please forgive her crass language ( READ BELOW), but her point is spot on and I believe should could be immensely helpful in improving HRC’s connection to millennials. (and all age groups). Since she works in manhattan and lives in Brooklyn she could be available in short order. She is prepared to commit to a full time effort if warranted. I have not informed her of my decision to contact you, but thought it was best to first contact you and if sincere interest exits,and then inform her. Personally I don’t believe our current strategy is effective and we need to regroup and rethink how we connect with this group of voters. Wendy provides a proven and competent alternative that should be explored (or someone else) if we are serious about evolving and growing from our experiences.. Please let me know if you wish to have me inform her. Best of luck in Nevada. See you on 3/2 Best, Michael > Begin forwarded message: > > From: wendy <wendybeth26@gmail.com> > Subject: Re: Mook Memo-March Matters > Date: February 10, 2016 at 10:05:58 AM EST > To: Mbronfein <mbronfein@gmail.com> > > Reviewed the memo -> And still no mention of driving young people just high level references to groups like AA, Hispanic & Women. > > It's sad but I'd also advise she needs a more trivial approach to her an arsenal. BS has made his campaign/movement symbiotic with a pop culture trend. HRC needs this kind of infusion to pull younger voters. And she may not be the best face of it so so maybe it's trending figures to advocate for her b/c that's the crap that young people pay attention to. I hate to generalize a generation but by social media nature, they "follow". So if someone they identify as cool endorses - they will likely fall in line with that candidate. > > (Don't forget Bill had "don't stop" campaign song, that was a pop culture play and had his Saxophone moments. It's fucking dumb but being "cool" counts for more than it maybe should) > > > > On Tue, Feb 9, 2016 at 10:04 PM, Mbronfein <mbronfein@gmail.com <mailto:mbronfein@gmail.com>> wrote: > > > Please forgive typos and grammatical errors as this was Sent from my iPhone > > Begin forwarded message: > >> From: Sarah Bard <sbard@hillaryclinton.com <mailto:sbard@hillaryclinton.com>> >> Date: February 9, 2016 at 9:40:02 PM EST >> To: undisclosed-recipients:; >> Subject: Fwd: Mook Memo-March Matters >> >> Friends >> >> See the attached memo from Campaign Manager Robby Mook as we head into March and the early states. >> >> The nomination will very likely be won in March, not February, and we believe that Hillary Clinton is well positioned to build a strong – potentially insurmountable – delegate lead next month. >> >> Thank you for your support. Hillary needs it now more than ever. >> >> -- >> Sarah Bard >> Director of Jewish Outreach >> Hillary for America >> @Sarah_L_Bard > > >