FILE PHOTO: The Goldman Sachs company logo is seen in the company's space on the floor of the New York Stock Exchange, (NYSE) in New York, U.S., April 17, 2018. REUTERS/Brendan McDermid/File Photo

(Reuters) - Goldman Sachs GS.N is in advanced talks with several financial companies to spin off its three-year-old app, Simon, which sells complex financial products to retail investors, a source familiar with the matter told Reuters.

Several companies, including JPMorgan Chase & Co JPM.N, Barclays Plc BARC.L, HSBC Holdings Plc HSBA.L, Credit Suisse CSGN.S, Wells Fargo & Co WFC.N and insurer Prudential Financial Inc PRU.N, have shown interest in the app, which is expected to be valued at about $100 million, the source said.

Simon, or Structured Investment Marketplace and Online, is part of Goldman’s web services platform, Marquee, which offers risk management and analytics tools to clients.

Goldman’s shares were up 2.1 percent at $223.71 in mid-day trading.