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Femen, aka, CLASSICAL FEMINISM IS DEAD ALSO LOOK AT OUR BOOOOOBS, turns out to have been founded and controlled by a man named Victor Svyatski.

Outed by Australian film-maker Kitty Green, she says: “It’s his movement and he hand-picked the girls. He hand-picked the prettiest girls because the prettiest girls sell more papers. The prettiest girls get on the front page… that became their image, that became the way they sold the brand.”

I swear I don’t want to go all “I TOLD YOU SO SUCKERS” but seriously. We talked about this.

We talked about the fact that the whole point of Femen was to capture the male gaze, thereby capturing the attention of the media. We talked about the fact that we should be skeptical “anytime anyone makes reference to a “new face of feminism” and that face is either lingerie, something about pole dancing, or boobs.” We talked about the fact that “if a dude posts a photo of boobs and tells you it’s feminism, it’s not.”

All feminists who are smart and unfooled by the self-objectification-is-empowerment crap and who haven’t come down with a bad case of burlesque-brain like the rest of the third wave also knew better than to fall for the Femen garbage. So now is the time we all join together and rub this news obnoxiously in the faces of every dumbo who fell for this crap. WE TOLD YOU AND WE ARE RIGHT AND YOU ARE WRONG ABOUT EVERYTHING FOREVER AND ALWAYS. Oh do we sound gloaty? Do you not like that? DON’T CARE. Feminism needs smarty-pants gloaters more than porn-loving FEMINISM IS ABOUT LOOKING HOT AND SEXY AND DOING WHAT WE WANT FUCK YEAH mush-brains. Also! Feminism isn’t here to give you a boner. If it is giving you a boner you may want to question whether or not that’s because this “feminism” is actually porn in a very sexy nurse outfit shoddy disguise.

Green recently made a documentary about Femen (which is currently screening at the Venice Film Festival); leading her to discover Svyatski’s influence over the group. He sounds like a real gem, too.

The Independent reports that “Initially, Mr Svyatski refused to allow Ms Green to film him but she was determined that he should feature” and quoted Green as saying: “It was a big moral thing for me because I realized how this organization was run. He was quite horrible with the girls. He would scream at them and call them bitches.” “He is Femen,” she said.

Svyatski admits, in the film, that maybe somewhere in his “deep self-conscious,” he started Femen to “get girls” and seems to think the women are incapable of doing feminist activism without his leadership.

Creepily, one Femen activist in the film is said to have compared the relationship between the women and Svyatski as being like a kind of “Stockholm syndrome.” You know, like when a bond forms between victim and abuser? Or like how people who have been kidnapped develop an emotional connection to their captor?

COOL, RIGHT?

New headline: “Abusive man sells new brand of feminism under banner of boobs. All media falls for it, as per usual.”

Subhead: “Dear media, stop selling us out. Love, actual feminism.”

Pay close attention to this one, defenders of “Go Topless Day,” Slutwalk, “feminist porn,” burlesque, and sex-work-is-an-empowering-and-sexy-choice-for-sexy-empowered-women. Feminism isn’t a sexy thing to look at. Nor is it a brand. Feminism isn’t fun and sexy despite the fact that many fun and sexy feminists exist. The fun and sexy part is maybe a sidebar, but it isn’t the main event. The main event is a lot of decidedly unsexy activism and law-changing and fighting and hard conversations. The main event is about ending violence against women and rape and incest and objectification and harassment and the practice of men paying to abuse women and girls under the guise of free speech and all that very, very unsexy stuff that dudes don’t like taking pictures of or jacking off to.

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Meghan Murphy Founder & Editor Meghan Murphy is a freelance writer and journalist. She has been podcasting and writing about feminism since 2010 and has published work in numerous national and international publications, including The Spectator, UnHerd, the CBC, New Statesman, Vice, Al Jazeera, The Globe and Mail, and more. Meghan completed a Masters degree in the department of Gender, Sexuality and Women’s Studies at Simon Fraser University in 2012 and lives in Vancouver, B.C. with her dog.