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An online battle is brewing between two Canadian liquor giants — and somehow, curling champions are being brought into the fight as well.

The Alberta Liquor Store Association (ALSA) is taking aim at an Ontario Beer Store social media campaign for spreading “fake facts” about Alberta’s liquor industry. Ontario Beer Store’s campaign features a video series hosted by world curling champion Glenn Howard, who introduces himself as the manager of a Beer Store in Midland, Ont. On Wednesday, ALSA launched its own counter-campaign, ‘Alberta Rocks’, featuring provincial curling champion Brendan Bottcher from Sherwood Park.

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“At the end of the day, we wanted to get the facts out there but also wanted to have a little bit of fun. Not only do we have better liquor stores here in Alberta, we have better curling teams,” says ALSA president Ivonne Martinez.

In one Ontario Beer Store video, Howard is seen arriving at the Calgary International Airport and visiting downtown liquor stores. He compares the prices of various beers to the prices found in Ontario for the same brew. “I found a six-pack of Mill Street Organic. This is $3 more expensive here than it is in Ontario,” Howard says to the camera. He adds that Alberta’s liquor delivery service is like “patchwork” across the province, unlike Ontario’s efficient system.