Ed Sheeran has teamed up with Heinz to create his own brand of its famous tomato ketchup, dubbed “Edchup”.

The partnership is a celebration of the British food giant’s 150th anniversary – and Sheeran’s self-professed lifelong love of ketchup.

Each of the special edition bottles features a unique logo depicting the Shape of You singer’s face reimagined as a smiley, leaf-haired tomato.

While news of the collaboration may come as a surprise to some, it’s less out-of-the-blue than you may think.

Sheeran’s devotion to Heinz is such that the 28-year-old has a tattoo of the company’s logo on his arm.

Ed Sheeran: career in pictures Show all 12 1 /12 Ed Sheeran: career in pictures Ed Sheeran: career in pictures 2008 Ed moves to London Ed Sheeran: career in pictures 2009 Ed Sheeran releases his EP You Need Me in 2009 including the song 'You Need Me, I Don't Need You', which would go onto become the second, Platinum single from his debut album +. Ed Sheeran: career in pictures 2010 In February 2010 Ed Sheeran toured with Example during which time they recorded the viral 'Nando's Skank' and Sheeran released his Loose Change EP, which features his future debut single 'The A Team'. YouTube Ed Sheeran: career in pictures 2010 April 2010, he impresses Jamie Foxx after performing an open mic at his LA club The Foxxhole, receiving an invitation to stay at his house, record music and appear on his radio show WireImage Ed Sheeran: career in pictures 2011 Ed Sheeran signed to Asylum/Atlantic Records and released his debut album + (Plus) in September 2011. It went to No.1 in the UK album charts and received positive reviews from critics. Ed Sheeran: career in pictures 2012 February 2012, Sheeran scoops two Brit awards for Best British Male Solo Artist and British Breakthrough Act of the Year Rex Features Ed Sheeran: career in pictures 2012 March 2012, he scores co-writing / writing gigs for Taylor Swift ("Everything Has Changed") and One Direction on their second album, including "Little Things" - their second UK No.1 single Getty Ed Sheeran: career in pictures 2012 2012-2013 he performs a headline tour of 6,000 - 9,000 capacity venues in the US Rex Features Ed Sheeran: career in pictures 2013 February 2013 he does a duet performance of 'The A Team' with Elton John at the 55th Grammy Awards Getty Ed Sheeran: career in pictures 2013 March - September 2013 Sheeran is booked as the opening act on Taylor Swift's RED tour at arenas and stadiums around North America - his biggest shows to date Getty Ed Sheeran: career in pictures 2013 October 2013, he headlines three sold-out shows at Madison Square Gardens in New York Getty Ed Sheeran: career in pictures 2014 April 2014, 'Sing', the lead single from Sheeran's second album x (Multiply) is released and earns him his first No.1 UK single

Heinz also claims that one-third of its Instagram activity since 2014 feature the musician, either in tags or mentions.

On Wednesday, Sheeran shared news of the partnership with his 29 million followers on Instagram.

“It’s actually real and you’ll be able to get your hands on one very soon,” he wrote in a caption below a photograph of him kissing his bottle of “Edchup”.

The post has already garnered more than 1.1 million likes, with fans including Friends actor Courtney Cox, who commented: “love this!!!” alongside three crying with laughter emojis.