Fans of European League of Legends team Unicorns of Love will be able to develop their own “esports tariff plan,” thanks to a partnership with German telecommunications company mobilcom-debitel. In a Facebook live session with Unicorns’ player Fabian “Exileh” Schubert and coach Fabian “Sheepy” Mallant, on Feb. 18, fans will be asked to voice their ideas and wishes for the new esports tariff, which is set to launch in Spring 2018.

[perfectpullquote align=”right” cite=”” link=”” color=”” class=”” size=””]The partnership marks

mobilcom-debitel’s first significant engagement in esports.[/perfectpullquote]

The partnership, facilitated by marketing agency Lagardère Sports, marks mobilcom-debitel’s first significant engagement in esports. The company did, however, address esports in its “digital lifestyle magazine” multiple times and sponsored small amateur events in the past.

“Teaming up with Unicorns of Love puts us in a position to directly talk to our target group and to get to know more about the community’s needs,” mobilcom-debitel CEO Rickmann von Platen said in a statement. “We’re looking forward to an inspiring exchange and we’re excited to build these ideas into a perfectly tailored esports tariff plan.”

Mobilcom-debitel is one of Germany’s largest mobile virtual network operators, and a subsidiary of freenet Group, one of the country’s largest independent telecommunications and web content providers. In 2016, freenet reported €3.36 billion ($4.11 billion) in revenues and had almost 5,000 employees. By entering the esports market, mobilcom-debitel joins the ranks of European competitors such as Vodafone, Telefonica, Orange, and T-Mobile.

“We’re very happy about the partnership with mobilcom-debitel,” said Unicorns coach Mallant. “How often do you get the opportunity to actively contribute to design an esports tariff? Exileh and I are calling all Unicorns to take part in the live session and voice their needs.”

For Unicorns of Love, it’s another non-endemic partnership under its belt. One year ago, Feb. 23, 2017, Unicorns announced a sponsorship deal with German mineral water company Gerolsteiner, a partnership Lagardère brokered for Unicorns after becoming the club’s exclusive marketing partner only a few weeks prior.