Mr Moore told Newshub most of the illustration and personal artwork he does is "quite fantastical" and his Instagram audience - over 88,000 followers - is mainly US-based. So he decided to create something that was more "Kiwi-focused".

"I wanted to show positive characters that are more than just a shallow 1960s, 70s stereotype. It doesn't matter whether you like their style or hobbies, there is something in every character that we can relate to," he said.

Another illustration from Mr Moore's People of New Zealand series pokes fun at stereotypical Kiwi men. The character Drew, he describes on Instagram, can "usually be seen early on Saturday mornings, pulling out of the McDonald's Drive-Thru in his modified, 1989 Toyota Hilux Surf."

Drew "probably stayed at a friend's house last night and is now about to head out to the country for a day of outdoor activities," the caption adds. The image has lines of text pointing to specific characteristics of Drew, such as dried mud on his legs and deer blood on his sleeve.