Atlético continue to bring in reinforcements. This time it is Peter Kenyon, who will adopt a role within the club's official structure as a high-level consultant.

According to sources at the club, he will focus solely on commercial and international expansion, although it seems highly unlikely that the former Manchester United and Chelsea managing director will not play a part, at least indirectly, in first-team planning and strategy.

It is common knowledge that Kenyon has a good relationship with Miguel Ángel Gil, Atlético's managing director, one built over the past few years and in which football agent, Jorge Mendes has played an important role after he worked alongside the Englishman at the Quality Sports Investment LP fund.

Sources in Valencia have long believed that both of them played a part in Singaporean business tycoon, Peter Lim's deal to buy the Mestalla club.

Kenyon also worked in the sports division at CAA, the multinational agency that manages the careers of A-list Hollywood stars, and previously reached an agreement with Atlético regarding their image and sponsorship rights.

According to sources at the Vicente Calderón, Kenyon's arrival at the club has nothing to do with the short and medium-term cash injection linked with Wang Jianlin's arrival at the club.