Starbucks' image has taken a hit since CEO Howard Schultz (above) vowed to hire 10,000 refugees in 75 countries over the next five years

Starbucks’ pledge to hire refugees in response to President Donald Trump’s travel ban may end up hitting the company’s pockets.

The Seattle-based coffee chain’s ‘brand perception’ has slipped dramatically since CEO Howard Schultz vowed to hire 10,000 migrants in 75 countries over the next five years, according to the YouGov BrandIndex.

Schultz made the pledge after Trump’s executive order banning entry into the US of nationals from seven predominantly Muslim countries - Somalia, Iran, Iraq, Sudan, Syria, Libya, and Yemen.

Since then, Trump supporters vowed to boycott Starbucks.

The YouGov BrandIndex is a ‘perception tracker’ that asks consumers if they ‘heard anything about the brand in the last two weeks, through advertising, news or word of mouth’ that was either positive or negative.

The index found that Starbucks’ rating has dropped by two-thirds since late January, when Schultz announced his new policy.

The YouGov BrandIndex is a ‘perception tracker’ that asks consumers if they ‘heard anything about the brand in the last two weeks, through advertising, news or word of mouth’ that was either positive or negative. The index found that Starbucks’ rating has dropped by two-thirds

It should be noted that overall, Starbucks has a positive perception. It just isn’t as positive as it was before the end of January.

Two days before the announcement, 30 percent of consumers said they would consider buying from Starbucks the next time they wanted coffee.

Since the announcement, that number has dropped to 24 percent.

‘We are in business to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time - whether that neighborhood is in a Red State or a Blue State; a Christian country or a Muslim country; a divided nation or a united nation,’ Schultz wrote in a letter to his employees on January 20.

‘That will not change. You have my word on that.’

Starbucks isn’t the only company that has pledged to hire refugees and absorbed criticism as a result.

Chobani, the Greek yogurt manufacturer, employs 300 refugees in its factories.

The company's CEO, Hamdi Ulukaya, who himself immigrated from Turkey, has embraced a policy of hiring refugees.

As a result, he has received death threats from xenophobic extremists, according to The New York Times.

Other companies have also expressed a readiness to help resettle refugees.

TripAdvisor, Inc. has set aside $5million over the next three years to helping refugees, according to The Wall Street Journal.

Two days before Schultz's announcement, 30 percent of consumers said they would consider buying from Starbucks the next time they wanted coffee. Since the announcement, that number has dropped to 24 percent

Chobani CEO Hamdi Ulukaya (above) has received death threats

Airbnb announced plans to offer free short-term housing for 100,000 refugees and other displaced people in the next four years.

It has also pledged $4million to refugee resettlement agencies.

Since the Obama administration reached out to the private sector last year and asked them to do more to provide opportunities for migrants, companies have been hiring them.

Walmart, Tyson Foods, Perdue Farms, Hilton, and others have hired dozens of refugees, according to Time.

Other companies in the food, farming, hotel, and house-cleaning industry have also hired refugees.

Walmart has hired 79 refugees since last year, when the Obama administration urged the private sector to provide opportunities for newly arrived migrants