NASCAR: New G-W-C Rule Only Offers The Illusion Of Safety by Brian Thornsburg

“It’s not loud, but it’s fascinating, it’s unique.”

So says Mark Schneider, the Head of Communications for Audi, in Fusion’s new short web documentary, ‘The Quietest Race in the World’.

Mark Schneider is, of course, talking about Formula E. The all electric powered racing series which returns this weekend.

The series is indeed quite, each car barely reaching 80dB when racing. Though these cars are almost silent, it has allowed many Formula E races to be held in the middle of urban areas, opening up the series to a “whole other audience”.

However, while the lack of noise is an effective selling point for event organizers who wish to stage races in the heart of major cities like Beijing or London, there are many other reasons why fans will find this new motorsport appealing.

The most enticing of these being that we may be witnessing the future of motor racing, today.

“We are trying to work towards a world that is carbon neutral by 2050…” States Sir Richard Branson, owner of DS Virgin Racing. “…and unless you have sports like this (Formula E), we’ll never get there.”

Safe to say then, that a substantial amount of weight has been put on the shoulders of the relatively new Formula E.

But as the video above effectively illustrates, “sports like this” have the potential to break down the barriers which prevent the expansion of the electric vehicles market.

Formula E showcases to the world that electric cars are not boring pieces of technology. They can be quick, fun, and look good as well.

And as Katherine Legge, driver for Team Amlin Aguri, theorizes, when people have seen what an electric car is capable of, they may consider buying one for themselves.

Formula E Beijing ePrix 24th of October 2015 – http://www.fiaformulae.com/en/calendar.aspx