I’m incredibly optimistic of the power of DT but also always on the lookout for design thinking success stories and examples. As I’ve shared my knowledge of design thinking with others, I’ve frequently been asked how often it delivers demonstrable results and how broadly it can be applied. Below is my collection of design thinking success stories that have helped reinforce my conviction that design thinking can deliver incredibly powerful results and be applicable to everyone.

Consumer Packaged Goods

Education

Financial Services

Healthcare

Journalism

Voice of San Diego & OrbitaLAB – 2 news media outlets that apply DT principles Design Thinking Case Studies in Journalism

2 news media outlets that apply DT principles Hearken – How Design Thinking is Being Applied to Journalism Why Design Thinking & Journalism Go Together

– How Design Thinking is Being Applied to Journalism

Non-Profit/NGOs

Retail

Nike – Design Thinking Infuses Everything Nike Does (It All Starts with the CEO) How Nike Became a Fashion Powerhouse Through Design

– Design Thinking Infuses Everything Nike Does (It All Starts with the CEO) Nordstrom – Building a Better Experience Shopping for Sunglasses Nordstrom Innovation Lab Video Profile

– Building a Better Experience Shopping for Sunglasses

Tech

Transportation

Self-Improvement

If you’re at the beach and would rather read an actual book full of design thinking case studies, I’d recommend ‘Solving Problems with Design Thinking: Ten Stories of What Works’ by Jeanne Lietdka.

In summary, there are plenty of available and powerful design thinking success stories, that will hopefully increase your conviction in the strength of DT. I’m always on the lookout for new examples and will continue to add to this list. Please don’t hesitate to share any great examples that I’m missing and continue to check back in as this list grows in size!

Interested in expanding your design thinking mindset and skills? Click here for my collection of design thinking tools and resources!

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