American denim manufacturer Raleigh Denim has commissioned creative agency Fuck Bullshit Create Truth to produce a video that details the traditional craftsmanship that goes into a pair of its denim jeans. Founded by Sarah Yarborough and Victor Lytvinenkom in North Carolina, the couple takes pride in using non-automated machinery to produce quality denim that represents the historic denim mills from the region. The passion and knowledge shared in the above video is a culmination of years spent honing their craft and learning from industry experts — fellow North Carolina factory workers. Be sure to watch the above short and share your thoughts in the comments below.