The advertiser boycott of Fox News’ Tucker Carlson has cost his show almost all of its major sponsors and forced Fox to advertise its own programming during Carlson’s time slot. The boycott began in December, when Carlson said on his show that immigrants make America "poorer and dirtier," and ramped up once again earlier this month after Media Matters resurfaced recordings of Carlson making perverse, misogynistic, and racist statements in old radio appearances.

The Hollywood Reporter reviewed the ads on Carlson’s show and found that he’s lost more than two dozen advertisers in recent months. Before Carlson’s December 13th immigration comments, commercials for Fox shows accounted for less than 4 percent of Carlson’s ad spots. But since Media Matters published its report on March 10th, Fox ads have comprised nearly 35 percent of Carlson’s total spots.

In his December remarks, Carlson accused the left of arguing that the US has a "moral obligation to admit the world’s poor...even if it makes our own country poorer and dirtier and more divided." In the immediate aftermath, he lost advertisers like insurer Pacific Life, Land Rover, IHOP, Just For Men, Red Lobster, and Bowflex.

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In the recordings compiled by Media Matters, Carlson defended instances of statutory rape, called women “extremely primitive,” and said that Iraqi people are “semiliterate primitive monkeys.” In the wake of this latest scandal, he lost ads from drugmaker AstraZeneca and bedding producer Sheex. Since the Media Matters report broke, Carlson’s only major advertisers have been Nutrisystem and Progressive insurance. These days, alongside the now-copious advertising for Fox’s other programs, Carlson’s show is reliant on lower rent "As Seen on TV-style" direct response companies like online reputation manager ReputationDefender, gutter protector Leaf Filter, and Fox stalwart My Pillow.

My Pillow, at least, probably won’t be going anywhere. The company’s owner, Michael Lindell, is a staunch Trump supporter who spoke about the Fox New boycotts during his recent address to CPAC. “What they do is their deal,” he said of Fox. “My Pillow is another thing. I sell pillows.”

But don’t get too excited—this is unlikely to mean the end of Carlson on Fox. THR pointed out that the network earns far more of its profits from cable subscription fees than it does from its advertisers. And even while he struggles to maintain big-name supporters, Carlson has experienced a ratings bump in the aftermath of the Media Matters tapes.

Perversely, his show may profit from the fact that his string of controversies are taking place within a network that’s been a mess for years. Sean Hannity and Carlson both benefitted from the departures their colleagues Bill O’Reilly and Megan Kelly, each assuming those former anchors’ respective timeslots. And it’s not as if Carlson’s current big-name Fox competitors are behaving significantly better than he is; Laura Ingraham is the subject of her own boycott and Jeanine Pirro is reportedly sitting out a weeks-long suspension after making Islamophobic comments about Congresswoman Ilhan Omar. So as long as the rest of the network remains an unadulterated dumpster fire, Carlson will likely be sitting pretty, even if his only advertisers are pillows and Fox & Friends.

Carlson’s Fox colleague Laura Ingraham has also been the subject of boycotts. SOPA Images Getty Images

Gabrielle Bruney Gabrielle Bruney is a writer and editor for Esquire, where she focuses on politics and culture.

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