The Adelaide Football Club has joined forces with healthcare provider Bupa in a new partnership which will benefit Crows fans as well as the wider South Australian community.

With a strong presence in South Australia, Bupa offers quality insurance, aged care and a network of dental, optical, hearing and therapy services.

Through the new partnership, Crows members and supporters will be offered exclusive experiential opportunities.

Similarly, existing Bupa customers will benefit from the opportunity to take up money-can’t-buy experiences with the Crows.

The community-focused partnership will also centre on engagement with grassroots football clubs by offering young players the chance to meet their football heroes through clinics and junior club visits from Crows players.

Crows Chief Commercial Officer Daniel Johnston said the Club was delighted to be working with Bupa.

“Bupa is keen to engage with South Australian families through our platforms to help raise greater awareness of the benefits and range of products and services they provide and, with more than 80,000 passionate members, joining forces with the Club is a fantastic way to do this,” Johnston said.

“We’re really excited about the opportunities and new experiences this partnership will provide for our members and fans, as well as for Bupa customers.

“We’re looking forward to working together to continue to forge strong links in communities across South Australia.”

Bupa’s Managing Director Health Insurance, Dr Dwayne Crombie said the partnership was in-line with Bupa’s purpose of helping people live longer, healthier, happier lives.

“We know many of our members are passionate fans of the AFL and the Crows,” Crombie said.

“The new partnership is focused on connecting families in helping to create meaningful memories.”