On South Batavia Avenue in the west suburb's downtown area, Beardsgaard embodies the old-fashioned style of a 1900s barbershop, but adds a dash of what the owners call their own "nordic and nerdy" fandom. A message inscribed over the shop's door is in Elvish, a language of the Lord of the Rings' Middle Earth. The name "Beardsgaard" itself stems from what sounded like the place Vikings would go to get their beards trimmed, said co-owner Tyler Anderson, Natalie's husband.