It isn’t a secret that Facebook studies the activities of its users for miscellaneous purposes using its Artificial Intelligence mechanism. It helps the social network in showing relevant information on your News Feed, which is usually evaluated by analyzing your social media interests and salient activities on the website.

However, now you have an open source, free tool with which you can easily keep a check on what sort of monitoring mechanism does Facebook has implemented and what kind of activities does the social network tracks. The tool is called Data Selfie and it is a Chrome extension. This tool utilizes machine learning algorithms to inspect what is revealed about your personality by the way you use Facebook. It also checks your social media patterns and offers an opportunity to ensure totally customized and personalized experience.

Through Data Selfie, you can identify the way machine learning algorithms monitor and process your activities on Facebook and how it gets information about your interests, personality, and habits. This is accomplished through the world famous cognitive system from IBM, the mighty “Watson.” When you download the app, it immediately starts tracking your interactions on Facebook; it checks your every single post, your Likes, the amount of time you spent checking out a shared article/post and every little thing such as when you scrolled and for how long. All the information is logged into the app.

Data Selfie contains a dashboard that provides valuable insights about the data you liked or viewed and your inferences according to pre-determined combos of machine learning algorithms. The tracked activities and the aggregated information get displayed in a timeline format, which is usually categorized with color codes to highlight different aspects of your data usage.

Data Selfie – Chrome extension from DATA X on Vimeo.

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The app stores data locally on your computer. It never stores it on any external server and only anonymized data is sent to the servers, which users can choose to export and delete as well. Moreover, the app’s developers have ensured that none of the gathered information is ever used for any other purpose apart from informing you.

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