According to David Rosenstein, Content ID Group Product Manager at YouTube, the Content ID update will recognize when a video creator and a rightsholder want to monetize a video and then siphon any money made from video views into a separate purse. YouTube can determine whether a publisher's claim is valid and pay that money to the deserving party.

As game critic Jim Sterling recently pointed out, games publishers have been trying to make some extra money by flagging channels that use small clips of in-game footage. However, he found that if he invoked more than one claim from different companies, their requests would cancel each other out. Fair use allows creators to include copyrighted work if it's used for education, criticism or analysis, but Content ID, before today's announcement, would immediately award any of the revenue generated to the claimant.

Google intends to deploy the new system "in the coming months," meaning YouTubers will have to continue tiptoeing around the Content ID algorithms for a little while longer.