Athletes started getting Apple laptops this year. Eichorst also touted a post-eligibility program in which, if athletes earn a letter and graduate, NU will support them in an effort to get a postgraduate internship, study abroad or go to graduate school.

“Nobody’s doing that,” Eichorst said. “So when you think about that — and then all of the collaborations we have across campus. We have a collaboration with almost every college and every dean on campus.”

Eichorst said revenues and donations are up, as well.

What about on-field, on-court and on-the-mat performance? Nebraska has won recent national titles in volleyball and women’s bowling, but a performance gap has emerged, to some degree, between men’s and women’s sports at NU.

That gap can be seen on a wall just outside Eichorst’s office, where the athletic department tracks Big Ten titles won since Nebraska joined the league. The only men’s program to win a title is track, which has won an indoor and outdoor championship. Otherwise, the women claim most of the success. Volleyball has been more successful than football. Women’s softball has been more successful than baseball. Women’s basketball has been more successful than men’s basketball.

Why?