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Newcastle United owner Mike Ashley has been left with a £2.4 million bill after the Magpies defeated West Ham United .

Prior to the game, Ashley stated that he would give away a free winter jacket worth £59.99 if struggling Newcastle beat the Hammers.

Against the odds, the Magpies beat a so-far impressive West Ham 2-1 at St James Park, with goals from Ayoze Perez and Georginio Wijnaldum.

Immediately after the game, the Sports Direct website put up a statement promising to make good on the offer to all 45,000 people who registered for the offer.

As snow hits Newcastle and the North, Ashley, who also owns Newcastle United, set aside an amazing £2.4 million of freebie stock in case Steve McClaren’s side delivered three points.

The offer of an Everlast super-warm padded jacket was open to ANY fan on Sports Direct’s Facebook page.

In pictures: Newcastle 2-1 West Ham

Newcastle owner Ashley originally vowed to give away the jackets if Newcastle had won against Manchester United on Tuesday.

But a thrilling 3-3 draw meant fans were left out in the cold.

Participants who registered received a voucher that entitles them to the free Everlast coat, which will be available from Sports Direct website subject to normal delivery charges while stocks last.