In a surprising turn of events, the Criterion Collection has dropped Netflix streaming for an exclusive deal with Hulu Plus:

Starting today, there are more than 150 of our most important films online on the Hulu Plus subscription service. Over the coming months, that number will swell to more than 800 films. For the true cinephile, this should be a dream come true. On Hulu Plus, you’ll find everything in our library, from Academy Award winners to many of the most famous films by art-house superstars like Ingmar Bergman, Akira Kurosawa, and Federico Fellini to films so rare that they have never been seen in the U.S. in any medium. Some of these lost gems have been so hard to see that even most of the Criterion staff will see them for the first time only when they go live on Hulu Plus! Each month, we’ll be highlighting a mix of programs, centered on themes, directors, actors, and other creative artists, as well as celebrity picks, and mixing them with deep cuts from the catalog that will be unknown to all but the most prominent cinephiles in the world.

What's really interesting is the reason they went with Hulu Plus over Netflix:

We love Netflix, and they are still one of Criterion's most important partners, but Hulu demonstrated a real commitment to the Criterion brand that persuaded us they would be the better home base for our streaming efforts. It has never been easy to find Criterion movies on Netflix — "Criterion" is not even a searchable term there. Compare that with Hulu's willingness to develop a whole area of their site around us, brand the films associated with us, and develop the capability to show many of our supplements alongside our films. The energetic, independent, creative team at Hulu was willing to build their business around us in a way that just wasn't in the cards anywhere else. We chose to make a deal with Hulu because we feel the Criterion brand will in the long run be better represented there. As we put up more films and and our supplements too - which have to be made available with the films - we felt that the treatment of the brand and flexibility within Hulu and Hulu Plus would enable us to provide a better user experience at the end of the day. We will continue to support Netflix on the package goods side and continue to work with them to provide Blu-ray and DVD copies of the films we release, but all of the films that are currently on Netflix streaming will be down by the end of the year. In case you're curious, we're as committed as ever to the physical goods side of our releases and will publish more DVDs and BDs this year than ever before.

What do you think of Netflix streaming losing the Criterion Collection?

Thanks to Julian, Daniel, and everyone else for sending this in.