Companies like Amazon feel invincible because of their size and resources. They have reached a point where bad press is irrelevant. They have so many revenue streams that even if one dips for a while due to some negative news, the others will carry the weight of the company.

So, if some leftist executive (how is that not an oxymoron) wants one of the business lines to push the envelope on social justice issues you can bet they have already positioned the company to take a hit well in advance. In a business as big as Amazon everything is planned and approved.