Uknown Pleasures ReImagined is a new project where 10 acclaimed directors will create brand new music videos for every track off of Unknown Pleasures. This is in celebration of the albums 40th anniversary.

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The first video is for I Remember Nothing and it is directed by Helgi & Hörðu, who have previously worked with Icelandic artists Sigur Ros.

In related Joy Division news, today is the eve of 40th anniversary and it will coincide with a show at 10:30am BST where the album will be played out in it’s entirety with commentary by a panel of artists including Stephen Morris. You will hear how the record has inspired new generations of listeners. More details of the event can be found on the Joy Division Official facebook page,