Manischewitz, the much beloved sweet wine that is ubiquitous in Jewish homes has found a new a fan base among non-Jews—particularly Asian Americans—who seem to have a taste for the sweet, concord wine, the Wall Street Journal reports.

Constellation Brands, the wine and spirits maker that acquired the Manischewitz wine business in 1987 last year produced over 900,000 cases of Manischewitz, the WSJ reports, making it the top-selling kosher wine in the U.S. A vast percentage of those cases, about 200,000, were exported to 20 countries, with the top markets in Latin America, the Caribbean and South Korea.

For many in the U.S., the wine has broad appeal because of its sweet and fruity flavor, low alcohol content and low price point, usually around $5 for a bottle.

Tony Chen, a customs broker who several years ago noticed Asian grocery stores in the Los Angeles area stocked Manischewitz, told the WSJ that the wine resembles a fermented drink popular in Northern China. A nanny who was working for his family told him she used to make a similar wine by putting grapes in a jar with lots of sugar, mashing it into a mixture and letting it ferment. “Their own version of grape hooch,” Mr. Chen told the WSJ.

Manischewitz first started producing wine over 70 years ago with grapes from upstate New York. In those days the large batches of grapes shipped down from the vineyards to the factory in Brooklyn were not always palatable. To ensure the wines were drinkable, sugar was added, giving it its hallmark sweet flavor, Vinepair reports.

John Cristal, a liquor store worker in the Bronx says that he sells half his stock of Manischewitz to Filipino, Latino, and African-American customers. Those seeking specifically kosher wines prefer a more dry, imported variety, he told the WSJ.

But for the syrupy Manischewitz; “I can never keep it on the shelf for long,” he told the WSJ.

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