So. A couple years ago I had to move back to Miami, and resumed my old graphic designer gig at the news station for a few months. During that time I started watching Philip DeFranco just when he launched this new weird little channel called SourceFed.

My first thoughts about it?

“Oooh! This is neat! I love it… but… I wish I could tweak their logo. Heh, it would probably be fun to work for a YouTube channel… maybe I’ll work at one when I move back to LA.”

Jump forward a few years and with random luck, hard work, and circumstance, I got a position at the DeFranco Fam (Discovery Digital) as an office assistant!

Noticed REAL QUICK that they didn’t have a graphic designer on staff and within a few weeks made it pretty known that I LIKE TO DESIGN THINGS PLEASE LET ME MAKE THINGS AROUND THIS OFFICE PRETTY OH GOD PLEASE LET ME KERN THINGS FOR YOU.

It started with making the cartoon cutouts… then the holiday invite… then a couple graphics … then the SF LIVE @ YouTube Space LA poster (Which turned into the whole graphics package)… then A TON OF STUFF. After proving myself with all that, I was officially promoted to Graphic Designer. YEAH.

And then these past few weeks… a little dream of mine was finally checked off the list. With all the “exciting changes” happening around the office lately an opportunity came up:

Editor Luke: Oh hey, Star, we probably need some new lower 3rds for SourceFed. Me: Yeah sure… but…. can I change the bug too? So it can match the new lower 3rd? Editor Luke: Yeah. Me: Sooooo… can I change the logo to match the bug… so it all matches?! Can I change it?! Editor Luke: Uhh… Ask Daren?





Me: Daren! CAN I CHANGE THE SOURCEFED LOGO AND GRAPHICS PACKAGE? Daren: Yeah. We’ll have to get Jeremy to approve, but why not? Me: COOL. COOL. cool. Wait. This means I’d have to change the Nerd logo too. Is that okay? Daren: Probably. ::internally screaming::

Anyway….. after a few weeks of back and forth I got to REDESIGN THE SOURCEFED AND THE SFNERD LOGOS.

You know that feeling when you’ve been holding in a pee for a long time, and you finally get to go, and you feel super relieved?!? THAT’S WHAT IT FEELS LIKE TO DESIGN A THING YOU’VE ALWAYS WANTED TO CHANGE AND IT’S APPROVED AND UP AND AAAAAAAAAAAH.

(I’ll be making separate posts about the design process for those who like that sort of thing…)