These are the two most frequent remedies tobad click-through-rates. But it's just the tip of the iceberg. Visit our blog for more.

What kinds of deals are the websites in the search results promoting? Promote a better deal in your ad:

If your information is great, not only will you get higher CTR but they will be more likely to buy from you.

What kind of information are the websites in the search results giving away? What are they not providing?

Figure out exactly what the person behind the specific keyword is really searching for.

Ad Group is getting fine. Pick next losing ad group in the same campaign or next losing campaign.

The jump from 7/10 to anything above is not linear and sometimes doesn't make sense. Keywords often go from 7/10 immediately to 10/10 with no transition to 8 and 9.

A 7/10 Quality Score is the recommended number and is sufficient. Going above 7 is great but not always achievable and may not be worth the effort. Anything below 7 is a sign that something is wrong and should be worked on.

Quality score for Search Partners works the same way as Google.com. Although performance on these sites varies considerably from performance on Google Seach, it has NO impact on quality scores of your Google Search campaigns. It usually is good practice to separate your Google Search campaigns from Search Partners campaigns. Learn how

When there's no history in your account, Google will use other advertisers' historical performance on specific keywords to evaluate what Quality Score you should be granted. It is up to you to exceed performance.

Account history, which is measured by the CTR of all the ads and keywords in your account.

Historical click-through-rates have an overwhelming impact on Quality Score. Users vote on the quality of your ads with their clicks. If you have a proven history of getting better CTR than others in your market, you get the best score.

"Relevance" and "Landing Page Experience" can be combined under the umbrella of User Experience. They simply mean that the user finds what was promised in the ad, and that they have a good experience when they reach your website.

That is a simplifed view of quality score components and they can be seen in your Google Ads account.

In campaigns that are targeted on Google Search, each keyword has a Quality Score. But it is hidden by default. Here's how to show it in your Google Ads account:

Below is a real world example of the cost-per-click at each quality score of one advertiser. Join Tenscores to see this data for your own Google Ads account.

This formula was also revelead by Google in 2009. Today, we do not know everything that goes into the number b, but we can assume that whatever goes into it is multiplied by Quality Score.

Your ad's position (AdRank) on Google's search results depends on Quality Score. The higher the AdRank, the better the position. The first ad on Google is always the one that has the highest AdRank.

Here are the Quality Score penalties and discounts, and how they translate into percentage increases or decreases in cost-per-click (CPC).

This formula was revelead by Google in 2009. Today, we do not know everything that goes into the number a, but we can assume that whatever goes into it is divided by Quality Score, which results in wide differences in costs as shown below:

A grading system used by Google to decide whether an ad is good enough to be shown in the sponsored space of the search results, at what position it will be shown and how much to charge for each click.

What is Google Ads Quality Score?

Google's Quality Score system is a scale that ranges from 1 to 10 and that measures the quality of an ad on Google Ads. That quality grade is then used to determine how much an advertisers pays and what his AdRank will be (position of the search results page.)

What is Quality Score in digital marketing?

All digital advertising platforms use a version of Quality Score to rank ads and decide how much to charge advertisers for them. Facebook ads use the same logic, so does Microsoft ads quality score. The most important factor in each is click-through-rate, or anything that measures user engagement. User engagement, like CTR, is the strongest signal of the quality of an advert.

Why does Quality Score matter for Google Ads?

It matters because it greatly influences how much you pay on every click on a Google ad and how much exposure you get (Impression Share).

What is a good Quality Score?

A 7/10 Quality Score is the recommended value and is sufficient. Going above 7/10 is great but not always achievable and may not be worth the effort. Anything below 7/10 is a sign that something is wrong and should be optimized, click costs are being penalized.

What are the three main factors that determine ad quality?

Click-through-rates (CTR) at every level: keyword CTR, ad CTR, display url CTR, account CTR, etc... (90%) Relevance: are your keywords closely related to your ads and landing pages? Landing page quality: does your website load quickly, is it transparent and do people find what they're looking?

What about display network quality score (content network quality score)?

Although display campaigns don't have a visible quality score in the Google Ads interface, they do have one internally. This invisble quality score is felt when campaigns fail to gather impressions. The factors influencing it are the same a search campaigns, however, the CTR required to compete on display network are much lower.

What does it mean when I see the message "Rarely shown due to low quality score"?

This message is an indication from Google that your quality score is so low that your ads are rarely displayed. In order to remedy such a situation, it is recommended to evaluate the keyword first. Should you really be advertising on that keyword? If the answer is yes, then start by bidding agressively at the beginning in order to gather some impressions and clicks then make sure that your ad is attractive enough to earn the click. Read this article for help with ads.

How to improve Google Adwords Quality Score?

It's on every PPC practitioner's mind. First make sure that you meet all the requirements: decent landing page with privacy policy and keywords that are grouped in tight themes relating to a particular intent for a particular ad (Tenscores can do this automatically for you). Then second, focus 100% of your time on testing new ads for your top 3 keywords. Do this until their Quality Scores are above 7/10, then move on to next top 3 keywords. If you have low performing keywords in terms of CTR, pause them for a while. If you can advertise on high performing keywords like your brand terms or highly specific keywords for your niche, start with those and use them to build a good history of high CTR. It's not that hard if you follow that advice, and most importantly if you improve your ad writing skills.

How is Quality Score and Ad Rank calculated?

The formula for Ad Rank is: Max. CPC x QS

The higher your Quality Score, the higher your Ad Rank meaning that your ads will be seen in higher positions on Google.