When I first joined Twitter I was taken aback by how easy it was to get swept up by the frenzied conversations that everyone else was having. After it happened once or twice I realised that I wasn't forming my own judgements & was just parroting the available consensus.

When we login to technologies which give us access to conversations had by hundreds or thousands of people, we should make some effort to remain detached. Be like an anthropologist. Notice how bubbles of thought unfold & spread. Watch more than you participate.

In the future, technologies like Twitter will be written about for their ability to foster groupthink at a scale never before conceived of. Don't be a sucker who falls for the consensus. Think independently. Trust your own intuitions.