VideoID: 20140611-033M/S AdvertisementW/S AdvertisementW/S AdvertisementC/U GrilleW/S AdvertisementSOT Dog owner (German): "I'm sure that it works very well, especially people who own dogs react easily to advertisements. I speak from my own experience"W/S AdvertisementSOT Dog owner (German): "I'm not a dog, I can't judge it as such, but I can imagine that the dogs as well as the owners are directly and indirectly addressed by it."W/S AdvertisementSOT Dog owner (German): "I don't think there is a future for it. If the scent is specifically interesting, then maybe it attracts the dog, but I don't think it makes sense."W/S AdvertisementW/S AdvertisementW/S AdvertisementW/S Vienna city viewSCRIPTDog owners in Vienna have a new rival for Rover's affection; pet food company Pedigree has launched a pooch-sized advertising billboard that emits the scent of dog treats, attracting some curious customers on Wednesday.There are currently 13 hoardings located across Vienna as part of a test installation designed by advertising firm BBDO. If the programme is successful, the company says it may roll out the boards in more locations in Europe.Facebook: www.facebook.com/Ruptly Twitter: twitter.com/Ruptly LiveLeak: www.liveleak.com/c/Ruptly Google Plus: plus.google.com/111498286331086224967 Instagram: www.instagram.com/Ruptly YouTube: www.youtube.com/user/RuptlyTV DailyMotion: www.dailymotion.com/ruptly Video on Demand: www.ruptly.tv