As you can see, his language suggests either of these two scenarios: (1) The whole team's comprised of ex- and/or current Sony employees, or (2) Some sympathetic Sony employees helped them reach their goal. If the group truly isn't demanding money, it doesn't sound like the typical extortion modus operandi. Instead, they're threatening to release sensitive data they claim to have stolen from Sony's computers if their demands aren't met. Unfortunately, we still don't know what those demands are exactly, as Lena's call for equality is vague at best. It doesn't seem as if they've leaked anything, thus far, though it's unclear if Sony has already negotiated with them.

Update (11/26/14): It's worth noting that Lena used Spambog to contact the publications we've mentioned. Spambog provides disposable email addresses, which means the emails could have been sent by anyone.

[Image credit: Sony Rumors]