“It’s clear that this message missed the mark, and we regret it,” Alexander Lambrecht, vice president for the Bud Light brand at Anheuser-Busch, said in a statement. “We would never condone disrespectful or irresponsible behavior.”

The company would not disclose what percentage of Bud Light bottles in the market sported the controversial message. But a spokesman said it would not go on any more labels, effective immediately.

This is not the first time AB InBev, as the company is known, has hit a sour note with its marketing. A Super Bowl ad for the Budweiser brand that made fun of craft beers — “Let them sip their pumpkin peach ale, we’ll be brewing us some golden suds” — ran into trouble when people took to social media to note that AB InBev had announced days before that it was buying Elysian, a craft brewer that makes four different pumpkin beers.

And in March, Bud Light was forced to take down a post on Twitter that appeared to promote some type of sexual harassment: “On #StPatricksDay, you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever.”

“They seem kind of tone deaf,” said Benj Steinman, publisher of Beer Marketer’s Insights, a trade publication.

AB InBev has had more success with women through the introduction of malt cocktails with names like Bud Light Lime-A-Rita and Straw-Ber-Rita that are intended to be poured over ice. The beverage line generated more than $500 million in revenue in its first two years on the market, according to Nielsen.

Mr. Steinman said it would be difficult for AB InBev to recall the bottles with the offensive label because it had so many “scroll messages” out in the market. And who knows? Bottles with the label may become collector’s items.