While Emma Watson's Beauty and the Beast continued its box office burning run, Shia LaBeouf was setting a different kind of ticket sales record.

The troubled actor's new war thriller Man Down earned just £7 ($11.50) at the UK box office during its theatrical opening this weekend, Variety reports.

That's the equivalent of one sold cinema ticket.

"Poor Shia, that opening could be in the Guinness World Records or something," a senior media analyst at data company ComScore told the trade magazine.