Football manufacturer Sherrin is working on a new design it hopes will to improve kicking skills at both the grassroots and elite level, but the AFL says it will not be used on game day.

Managing director of Russell Corporation Chris Lambert said the new ball, which would have a different pattern, would have a bigger "sweet spot" to improve accuracy.

"We're working on a number of different concepts around skill development, and this one in particular is aimed at improving kicking skill, be it kicking for goal or passing to a team mate," he told 774 ABC Melbourne.

"It's similar in nature to, if I can describe it as a golf club, the drivers of the last decade where there's been a larger club head, which has a larger sweet spot and it's more forgiving, and it has more visual cues.

"So basically it's going to be a ball with a sweet spot, and it's going to aid and abet visual cues, and with that will come a whole range of benefits in terms of confidence and working on improved muscle memory."

The AFL said it had no input in the new design and would be solely used as a training aid.

It said the laws of the game were specific about the size of football, right down to how much it was inflated, so nothing would change on match day.

Development of ball still a few months away: Sherrin

Mr Lambert said while the ball would play a role, it was also down to players and coaches to improve their skills.

Sherrin hopes the new design will be introduced next year. ( Getty Images )

"It's for everyone at all facets ... from a six-year-old at Auskick, a new player to the game who's 15 or 18 years of age, it could be for females and it could be for the elite as well," he said.

"It's going to do an number of wonderful things."

He hoped the new ball would be unveiled at some stage next year.

"We don't want to reveal too much, we're still working on this. It's been months in development and it's a few months away still.

"We've been around 136 years as a brand. We're not resting, but working on innovation. We think our role as a brand in providing the ball for the game is to help with game improvement and help with skill development."