Dan likens his role to “more of a landlord than a minder,” and says he’s merely providing a venue and “a little sustenance.” He is downplaying things a little because his menu (so to speak) is frankly colossal. Though a good portion of the website’s daily visitors just dip in for a peep at some of the 100,000 cars on sale in the PistonHeads classified pages, just as many disappear into one of the site’s innumerable forums. Once there they vent, ask for advice, or they pass on wisdom of their own to fellow ‘PHers’, as they call them (far better than the other obvious alternative: “Pist-heads”).