Microsoft is the latest company to buy space on the front of a W.N.B.A. jersey.

It said Wednesday that it had signed a multiyear sponsorship agreement with the Seattle Storm, the latest in a string of major marketing deals for women’s sports.

Microsoft, which is not an especially big player in the sports marketing business, will use the deal to help promote its new search engine, Bing. The logo will be placed on the front of the team’s jerseys above the number. Microsoft is also eager to reinforce its standing in the Seattle area, where it has its headquarters.

“The opportunity to be front and center with an up-and-coming league is very attractive to us because we are up-and-coming in the search area,” said Satya Nadella, a senior vice president for research and development at Microsoft. “We thought it is a good fit with the demographics of the W.N.B.A.”