[119 Pages Report] The digitally printed wallpaper market was valued at USD 2.11 Billion in 2017 and is projected to reach USD 7.74 Billion by 2023, at a CAGR of 25.0%. The base year considered for the study is 2017, and the market size is projected from 2018 to 2023.

The report aims at estimating the market size and future growth potential of the digitally printed wallpaper market on the basis of substrate, printing technology, end-use sector, and region. The other objectives include providing detailed information regarding the main factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). It also aims to study the individual growth trends, future prospects, and contribution of various segments to the total market. The study also analyzes opportunities in the market for stakeholders and details of the competitive landscape for the market leaders. The study strategically profiles key players and comprehensively analyzes their core competencies.

The research methodology used to estimate and forecast the digitally printed wallpaper market begins with capturing data on key vendor revenues through secondary research and associations such as The Global Wallcoverings Association, Wallcovering Installers Association (WIA), I&P Europe Imaging & Printing Association, HK Digital Printing Association (HKDPA), and Printing Industries Alliance. Vendor offerings are also taken into consideration to determine the market segmentation. A bottom-up procedure was employed to arrive at the overall size of the global digitally printed wallpaper market from the revenue of key players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, directors, and executives. These data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of the primaries is depicted in the figure below:

To know about the assumptions considered for the study, download the pdf brochure

The market ecosystem includes various stakeholders involved in the supply chain of the digitally printed wallpaper market starting from the procurement of raw materials to final product manufacturing. Post this, the marketing and sales of products take place, which is possible if an efficient distribution channel is developed. Finally, end products are made available to potential consumers. The global market for the digitally printed wallpaper is dominated by players such as A.S. Cr�ation Tapeten (Germany), Muraspec Decorative Solutions (UK), Tapetenfabrik Gebr, Rasch GmbH & Co. KG (Germany), Graham & Brown (England), MX Display (UK), Flavor Paper US), 4walls (US), Peggy-Betty Designs (UK), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US).

Target audience

Raw material suppliers

Original equipment manufacturers

Architects and interior designers

Building contractors

Regulatory bodies

End users

Market research and consulting firms

Scope of the Report

The research report segments the digitally printed wallpaper market into the following submarkets:

By substrate:

Nonwoven

Vinyl

Paper

By printing technology:

Inkjet

Electrophotography

By end-use sector:

Non-residential

Residential

Automotive & transportation



By region:

North America

Europe

Asia Pacific

Middle East & Africa

South America

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to client-specific needs. The following customization options are available for the report:

Product Analysis

Product Matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

Further analysis of the digitally printed wallpaper market for additional countries

Company Information

Detailed analysis and profiling of additional market players

MarketsandMarkets projects that the digitally printed wallpaper market size will grow from USD 2.53 Billion in 2018 to USD 7.74 Billion by 2023, at estimated projected CAGR of 25.0% from 2018 to 2023. The digitally printed wallpaper market is expected to witness high growth as a result of the rising urbanization, large-scale investments in the infrastructure & industrial sectors, and growing construction activities in emerging economies.

This report has been segmented on the basis of substrate, printing technology, end-use sector, and region. The residential sector is projected to be the fastest-growing segment in the digitally printed wallpaper market during the forecast period. The growth can be attributed to a rise in the number of housing renovation which creates demand for interior decoration, along with the increase in disposable income levels.

On the basis of substrate, the vinyl segment is projected to grow at the highest rate during the forecast period in terms of volume due to factors such as keen interest from consumers regarding the use of vinyl wallpapers across the residential and non-residential construction sectors in the emerging economies of the Asia Pacific. The growth of vinyl wallpapers is further contributed to by its low cost, stain-resistant, better durability, and easy maintenance properties.

The inkjet segment dominated the global digitally printed wallpaper market, by technology, in 2017 and this trend is projected to continue during the forecast period. This dominance can be attributed to its simplicity of usage, scalability, and ability to produce high-quality print.

Asia Pacific is projected to be the fastest-growing regional market during the forecast period. China contributes a major share in the Asia Pacific market. The increasing number of new housing units, increasing demand for cheaper interior decoration, along with an increase in population and huge investments in the infrastructure sector are fueling the demand for digitally printed wallpaper in this region.

Asia Pacific dominated the market for digitally printed wallpaper in 2017. The low manufacturing cost, increasing disposable income of people and favorable policies and plans such as the National New-type Urbanization Plan in China boost the growth of the digitally printed wallpaper market in Asia Pacific. In this region, China held the largest share owing to the promising growth of the construction industry.

Factors such as stiff competition from paint & coating manufacturers might restrict the growth of the market. The global digitally printed wallpaper market is dominated by players such as A.S. Cr�ation Tapeten (Germany), Muraspec Decorative Solutions (UK), Tapetenfabrik Gebr, Rasch GmbH & Co. KG (Germany), Graham & Brown (England), MX Display (UK), Flavor Paper (US), 4walls (US), Peggy-Betty Designs (UK), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US). These players adopted strategies such as acquisitions and new product launches to expand their presence in the digitally printed wallpaper market.

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