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Liverpool has a new training kit partner in the shape of BetVictor.

The bookmaker has signed a three-year deal with the Reds who had a previous deal with Garuda Indonesia airline.

It is the first time a bookmaker will have had their logo on any Reds’ kit and sees BetVictor become a principal partner of the club, as well as official global online betting partner.

To celebrate the deal, BetVictor are offering all their new customers a price of 50/1 via the LFC website on Jurgen Klopp’s team winning the Premier League. The best price elsewhere is 9/1.

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As well as featuring on the Reds’ training kit, pitchside and digital advertising is included in the deal.

Liverpool players will begin training in the new kit tomorrow as they report back for pre-season. No figure has been put on the value of the deal by either party.

Billy Hogan, chief commercial officer of Liverpool FC, said: “We’re delighted to welcome BetVictor to the Liverpool FC family as a principal partner. We can’t wait to work with such an ambitious brand with a great bookmaking heritage, for the next three seasons, bringing unique offers and content to our fans around the world.”