Amazon as a business doesn't give a monkey's about longboarding.

Amazon's shareholders couldn't care less if you buy a crappy board, skate it once, hate it, and then stick it behind the sofa forever.

They don't care about how the UK longboard scene is, they're not interested in helping skaters meet up with other skaters, and they certainly couldn't care less about helping you buy the right longboard setup for you.

They don't care because they've got your money already.

They are tempting YOU with prices that are too good to be true, for substandard product. Don't fall for it!

Not only that, but their customer service reflects their lack of product knowledge.

We recently had a customer come in to the shop with some unbranded Amazon 59mm wheels that were causing horrendous wheelbite.

After fretting about the increased ride height (and cost!) that more risers and longer bolts would bring, we asked to measure the offending wheels.

Turns out that they were 70mm.... not 59mm.

Not only had Amazon sent the wrong wheels, but as this was an unbranded product, there was no go-back for the customer, and no-one at Amazon who was able or willing to listen to, never mind fix, the problem.

Happily a trip to a real skate shop, staffed by skaters sorted the problem.

Set foot on a real longboard, and we guarantee that you'll immediately be able to tell the difference. The truth is, if you buy a decent setup, you'll have more fun on it, want to skate it more, and enjoy longboarding for what it really is. A board that's less then £100 is very likely to be bad to the point of unusable - trust us, it'll end up behind the sofa very shortly.

The final defence of super-cheap longboards is the weakest... "I only want to cruise around though... I don't need my longboard to be the product of nearly two decades of shaping, skating and refining, or handcrafted in Germany in a woodshop that runs on solar power or CNC precision cut from exotic materials in the birthplace of skateboarding."

Our answer to this is: There's not much point on buying a longboard to cruise around on if it skates so badly you'll never use it!

Even for the casual cruiser, you'll be amazed at the difference between these cheap longboards and a proper setup, put together by people who know what they're talking about, built right down to the bushing spec to fit your weight, height, and riding style.

Please don't misunderstand us - we're not here to steal everyone else's business. We'll leave that to the guys in the suits!

We're here to make sure that we don't loose another potential longboarder (that's you!) to a cheap complete that never gets skated because it has the turning circle of a cross-channel ferry.

We understand that everyone has a budget.

We take pride in making sure that all our customers, regardless of experience, age, sex or hair colour, get the right skateboard for them.

We are aiming to give you the maximum amount of fun for your money.