Speculation drives ICON’s price, but we can change that. To give ICON a use beyond speculation, we need to make products that outweigh the volume from traders. Products that put upward pressure on the price. Products that are so useful, people want to buy ICX to use them.

If we focus on real-world use instead of speculation, ICON’s price can outperform the market.

To get real-world use, we need to create apps that people want to use. That people love using, because they’re better than every alternative. If we fall short, we’ve already lost. The competition is brutal, and people won’t give us a chance unless we give them a damn good reason to.

They only need one reason: ease of use. IBM found that every $1 spent on ease of use returned $10 on the first day, and $100 within the first year. And websites that offer a superior experience convert 4x more customers. If we use ICON’s technology to enhance the user experience (UX) in new ways, no one else can compete.

This is a race to see which blockchain can reach the masses first, and we have an advantage. We have a community of talented people who get funded to make ICON better. Who can work together to make ICON better. Ethereum can’t compete with that. Neither can EOS. They had a head-start, but now it’s time to overtake them.

While our competitors focus on hype, we can create apps that appeal to the masses. We can build an ecosystem with a reputation for quality. An ecosystem that people want to use, and our competitors want to copy.

That’s how we win.

Step 1: Create apps that appeal to the masses

We can use ICON to solve a lot of problems. Tools for developers and technical investors are useful, but we shouldn’t limit ourselves. To increase volume and demand, we need to create products that appeal to the masses.

TwentyFour and bubble are two products designed to do just that.

Neither of them started with the technology. We started with the problem, and designed our solution around the user. An average, non-technical user. Only then did we work out how the technology can enhance that experience.

TwentyFour: A photo competition app that resets every 24 hours