The Denver region is submitting its bid for Amazon’s second headquarters on Monday. The giant internet company announced last summer that it was building a second headquarters outside of Seattle.

A big part of Denver’s pitch will be centered on lifestyle, and the state’s mix of cultural and outdoor recreation and strong economy. JJ Ament is the CEO of the Metro Denver Economic Development Corporation. He’s helping to put together the bid.

“We don’t get into the business of competing for relocations or expansions financially the way other states do,” he said. “And so we’re going to rely on all those strengths that we have as a community that we think are going to be attractive, more than we’re going to rely on what is a temporary financial package.”

Up to 50,000 jobs and potentially $5 billion in infrastructure spending is at stake. Some residents worry Amazon in Colorado would lead to even worse traffic and cause housing prices to go up.