When Nathaniel Southworth, managing director of toy manufacturer Kids@Play, first saw the concept for the company’s new Harry Potter-themed advent calendar in November 2018, there were only three other products like it on the market.

This time last year, if you were a UK-based Potter fan who wanted to celebrate your love of the franchise every day of December, you could’ve purchased a Lego Harry Potter advent calendar, an Asda Harry Potter jewellery calendar, or a calendar full of tiny plastic Potter figurines known as Funko Pops. This year, there are no less than 15 different Harry Potter advent calendars available to buy, right now.

“I didn’t know there would be so many,” says Southworth, who argues that his company’s offering – an infinity-cube calendar filled with plush toys, stationery, keychains, and a reusable shopping bag – is a cut above the rest. Still, there’s no denying Southworth has competition.

Should you want to, you can now purchase a £35 bath and beauty Harry Potter calendar from Boots; a £15 Harry Potter stationery calendar from Superdrug; a £60 Harry Potter accessories calendar and a £60 Harry Potter jewellery calendar from The Carat Shop; a £10 Harry Potter Christmas tree decoration calendar from Primark; a £24.99 Harry Potter “Ooshies” squishy minifigure calendar from Amazon; a £59.99 collectable Harry Potter coin calendar from Zavvi; a £27 pop-up book Harry Potter calendar from Waterstones; and – if you’re after something a little more traditional – a £29.95 chocolate Harry Potter calendar from Junique.