DB pulled this Old Mout cider ad from TV and online after it offended some people

Liquor giant DB has scrapped a cider advertisement deemed offensive for portraying transwomen as liars.

DB-owned cider brand Old Mout's TV and online advert video titled "Jean Paul" featuring a man and woman sitting at a table drinking the cider.

After the man is caught lying about his name being Jean Paul, it is revealed that the woman had also been lying about her gender at birth.

Old Mout's "Jean Paul" advertisement featuring a man lying about his real name and a woman lying about her gender at birth was deemed offensive.

Gaynz.com reported that many people in the lesbian, gay, bisexual, transgender and intersex community believed the advert portrayed transwomen as liars.

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A transwoman is a transgender person who was born a male but who identities as a woman.

The advert first aired on TV on January 31 and was posted on the Old Mout Facebook page on February 4.

DB spokesman Simon Smith said the Facebook post received multiple complaints the next day.

"We recognised that despite not intending to cause offence, that we had actually caused offence and so made the decision to pull this ad," Smith said.

The advert was taken down from the internet on February 6 and removed from TV over the following days.

DB posted an apology on Old Mout's Facebook page.

"We hear you. We accept that our "Jean Paul" ad has caused offence.

"This was never the intention but we agree that offence is offence whether intentional or not.

"Once again, we apologise for the unintended distress this has caused some of you," DB said.

Facebook users commended DB on apologising and retracting the advert.

Jayne Scarlet said the company had made a good move.

"In New Zealand your target market is more likely to be OK with queer and transpeople than not," Scarlet said.

Trent Fisher said the advert was inappropriate for broadcast, not amusing and not family-friendly.

"It does not even suit the Old Mout brand. I don't know how it got accepted in the first place."

Smith said DB informed the Advertising Standards Authority of its decision to withdraw the advert.