“The problem with the milk round during the 1980s and 1990s,” says Read, as he reaches for the packet of chocolate digestives he keeps in his glove compartment, “was that people didn’t think of delivering milk as a long-term job.

“Parking also became an issue,” he says. “Traffic wardens used to be pretty lenient when I started out, but then it was all cameras and fines – and we have to stop a lot.”

“But we’ve hung about, and we owe much of our renewed popularity to one type of person.” He gestures to a group of obvious twenty and thirty-somethings by the side of the road, wearing plaid shirts, skinny jeans and only just finishing up their night out. “Hipsters.”