The Rugged Look Men’s Style!



We are men, leaders and providers and by nature, our appearance is synonymous with strength, power and roughness. Let’s just say that the ”smooth and clean look” was not always something us as men fully embraced but in change, as hunters and farmers, we’ve always been faithful to one particular style: The rugged style!

All men, by virtue of our biological structure, have this element of rugged masculinity within them. Even the basement gamer has it, he simply satisfies it through virtual substitutes as opposed to real-world activities. The Rugged Man is why shows like Man vs Wild and Survivor Man fair so well. It is why football and other contact sports are so popular. It is why Everest was climbed and men skydive from the fringes of space…

Let’s see more about about the rugged man and his personal style.

The Rugged Man – Attitude!

He’s the ultimate alpha male; that physically masculine dude that always knows how to get things done. We’re talking about the worker, the dad, the simple smart guy full of confidence, defined by a true sense of authenticity. A man that takes cues from the hard-as-nails men who came before him – the warriors, the adventurers, the blue collar workers, the nature men, and adapts everything to the 21st century way of life.

He owns himself and his own failures. A free man who loves nature, hiking and a good camping trip. The most important thing about this dude, and the thing with which I personally identify the most is that powerful self-aware manly approach. That vibe that makes us feel strong, unbreakable but also protective towards the people we love, traits that in the end help us attract our companions in life.

It’s all about a fearless attitude, commitment, awareness, integrity and acceptance of one’s personal flaws, characteristics that we can also see in the way a rugged man dresses.

The Key to Being Rugged

If you ask me, the key to being rugged is definitely simplicity.

First of all, we are talking about comfortable outfits that allow complete freedom of movement and do not restrict a man in any way. Secondly, items that highlight one’s best masculine features, without revealing too much. There are no frills or embellishments, no materials that can’t take a beating, no excess for display or show. Versatility reigns supreme.

There is never a need for perfection for the rugged man, it’s about staying chill and feeling good.

How To Get The Look

To master the rugged modern style, look to purpose-built garments designed for other no-nonsense men.

Start with traditional workwear, like flannel shirts, leather boots, wool coats, tweed trousers, and denim. Then turn your attention to the army style for classy field jackets, trench coats, and other earth-toned pieces that are tough and functional. You can also take a glimpse at gear looks meant for those outdoor activities and sporting pursuits. Don’t forget the traditional hunting patterns like buffalo plaids and gun-club checks that in the end have a strong visual link to the rugged man’s heritage.

A rugged style is defined by complete functionality. From a Danger and Play perspective there is all danger and no play. A Rugged Man’s clothing never sacrifices function for form (comfort before style), even if the function is a bit more subtle than what is readily apparent.

His clothing:

Allows a full body movement and range of motion – nothing too tight, nothing too baggy. Is made of materials and weaves that can withstand daily abuse and nature’s defenses – denim, leather, tweed, and rough weaves.

Just remember, as I’ve already mentioned, that you never have to look or be perfect. Embrace the wrinkles, the frays, the holes, the wear and tear, the minor damage. These are work clothes. They have character. Add patches and repair when needed, rather than replacing the garment. And as a small advice, please avoid the urge to grow a handlebar and borrow your girlfriend’s jeans.

Some ”Rugged” Tricks

Focus on traditional clothing but don’t exaggerate, as we are not talking about your grandpa’s wardrobe. Forget about suits, hippie items, and that Instagram ”smart-casual street style”, instead go for a simple and easy ”don’t give a damn” look. Search for high-quality fabrics, minimal aesthetic, and heavy, chunkier knits that can bump your masculinity.

The coats and jackets should be in neutral and earth-toned colors. Useful features, storm cuffs, snug-fitting collars, waterproofing, and flap pockets are encouraged. Keep in mind that durability and functionality are key.

For more inspiration take a look at the Lumberjack style

More about the rugged look:

Pics – Pinterest