It appears that Golden Boy Promotions CEO Oscar De La Hoya is not exactly done with promoting mixed martial arts.

In November 2018, De La Hoya's company staged their first Golden Boy MMA pay-per-view with a trilogy fight between Tito Ortiz and Chuck Liddell - who are legends in their sport but well beyond their best years.

The pay-per-view was a complete failure from a financial standpoint - and it appeared that De La Hoya's company was fully over the MMA market.

But De La Hoya advised Barstool Radio that his company is planning to do more events in the sport of MMA - and he realizes that maneuver will create a further rift in his rivalry with UFC President Dana White, who ironically created a new company, Zuffa Boxing, to stage boxing events.

“I tried...actually I am getting into MMA and I am working on something very exciting and I am sure I am going to get a lot of heat from Dana White,” De La Hoya said.

“But this creates opportunity. You have Bellator and UFC, who want to monopolize the whole industry with Dana White being the cheerleader. But there is always room for another player."

De La Hoya gave few details on what his company plans to do.

“We did an MMA show that was successful. A lot of people loved it. It was two name fighters, over the hill, I believe, in Chuck Liddell and Tito Ortiz. But it was just a great atmosphere and a great event, so I told myself, ‘We have something here.’ We know how to promote and we know the industry. So we are working on something big right now," De La Hoya said.