Justin Blau, better known to the world as 3LAU, is a prominent fixture in the electronic dance world, with Vegas residencies and major festival sets all over the world. Of all genres, electronic music has the most symbiotic relationship with technology, one that runs back to its inception. Fittingly, Blau is also a noted blockchain enthusiast, and OMF is an endeavor close to his heart. He says that OMF is all about connecting with the fans.“The fact that fans aren’t involved at all is a problem,” Blau explained to Forbes. “If the fans felt more invested in the actual event, wouldn’t they promote it more and tell their friends?,” We’re looking to give fans an experience.”

From a blockchain perspective, it’s all about proving the many ways in which blockchan can improve the fan experience. “The blockchain space is littered with promises that lack real world application,” Blau told Billboard Magazine. “We’re throwing our first event this year to show our commitment to inciting change. While it will take time for OMF to reach its full potential, our team has studied blockchain-layered applications and legal compliance for years to facilitate realistic steps toward decentralization.”

Tech media leader Futurism sees the benefits of blockchain and the music industry, in particular when it comes to ticketing. “It’s been a long time coming; the ticket sale industry is more than ripe for an update,” stated writer Victor Tangermann in a feature on OMF. “Blockchain technology, based on the smart contract Ethereum platform, could improve the situation in a number of ways. It could make the sales of counterfeit tickets impossible by permanently tying the original ticket holder’s identity to their ticket, regardless of how many times the ticket changes hands.”