“Swiss Made” is a term that carries a ton of baggage with it. There are the fluctuating rules on what one must do in order to legally apply that term to a watch, and then there is the cultural cachet that comes with having a proper Swiss-made watch. Just ask any of the German or Japanese watchmakers, and they can tell you just how much of an advantage the Swiss have in the hearts and minds of consumers. There is a much bigger conversation to be had about why exactly that Swiss signature so important, and whether or not it should be, but that's another story altogether. What matters here is that with the Swissmatic, Tissot is offering a way to get that vaunted label for a lower-than-typical price.