I woke up this morning on the eve of Ramadan to news stories about two young British Muslims who chose to get involved in the conflicts in Iraq and Somalia. I am deeply saddened by the choices they made, and I can barely imagine the suffering their actions have caused.

However, it is important to say that the British Muslims involved in the conflicts in the Middle East represent just 0.02 per cent of the British Muslim population – that’s one in every 4,500. The vast majority of British Muslims are peace loving people who make a hugely positive contribution to British society and the wider world.

Unfortunately and not surprisingly, it’s the news stories about terrorists that stick in people’s minds. Today sees the publication of a YouGov poll showing that much of the UK public have a hugely negative view of Muslims, with perceptions of terrorism and extremism to the fore.

The results of the poll also suggest a decline in public sympathy for refugees, and a particular disregard for refugees from Syria and the Middle East.

In 2014, only 31 per cent of those surveyed believed the UK should not provide refuge to people fleeing conflict and persecution around the world – compared to 40 per cent in favour. In this month’s poll that has been turned on its head: those against offering refuge outnumber those in favour – 42 per cent compared to 34 per cent.

Only 29 per cent of people agree that the UK should welcome refugees from Syria and the Middle East, compared to 34 per cent who would welcome refugees generally.

These findings are extremely worrying. If negative public perceptions about Muslims and Middle Eastern refugees go unchallenged, global sympathy and support for those caught in conflict will decline at a time when humanitarian needs are enormous and UN budgets are chronically underfunded.

Over 30m refugees and others in the Middle East are in need of humanitarian aid, and the British Muslim community that is perceived so negatively gives with huge generosity to charities like Islamic Relief as we work to deliver that aid – particularly in Ramadan.

Isn’t it time we celebrated the role British Muslims play as part of the solution, rather than the Muslim community being demonised again and again as part of the problem? Coming from Birmingham, the city that Fox News described as a Muslim-only zone, and living through the Trojan Horse saga, I know only too well how that feels.

You seldom find them on the front pages, but Islamic Relief UK is blessed with an army of 4,000 grassroots volunteers who bring out the very best in our communities and embody the faith-inspired action that Islamic Relief is all about.

In the run-up to Ramadan, British Muslims have been beavering away at different fundraising activities around the country – from the #Cakes4Syria campaign to the numerous fundraising challenges from the Great North Run to the Great Wall of China.

These kind of stories should be heard much more, and these are the kind of choices I want our young people to make.

The holy month of Ramadan that starts tomorrow is a time when Muslims reflect on their blessings they have received and commit to helping those less fortunate. British Muslims donate more than £100 million to charity in Ramadan alone.

The poll shows that people are less inclined to give to victims of conflict in the Middle East. I can’t help noticing that fundraising appeals for areas in conflict consistently raise less than those for natural disasters, as if some people in need are more or less deserving than others.

Whether or not people give, should not be determined by ignorance and prejudice. Every life is precious.

And in line with our message for Ramadan this year I would encourage people to: "Share your relief with those who need it most."

Jehangir Malik, Islamic Relief’s UK director