A: A year ago I was reading that Chicago had more microbreweries, I think, than any other city except Portland, Ore. So it was that in combination with what we're doing on tourism, which is a drive of mine. I said, why don't we build around something besides music for the summer that people will plan for? Let's do for craft breweries something like what Napa Valley does for wine, and have people in neighborhoods — which is what Chicago is — celebrating some of the best entrepreneurs and people in this emerging craft called microbreweries. The industry is obviously something that's all over the country, but we have a unique signature on it and we're doing it in a way that drives tourism, especially among millennials. It's a nice complement to the music scene that goes on during the summer.