EAST RUTHERFORD, N.J. -- Making it abundantly clear that the New York Giants have been underachieving, general manager Jerry Reese said everybody is "on notice" this coming season.

Reese typically doesn't offer much to reporters but on Saturday he held nothing back when talking about his disappointment in the team missing the playoffs last season for the third time in four years.

"All I know is that we've been in the playoffs one time in the last four years and that's really not acceptable for us," Reese said before the team's first practice of camp. "That's not our standards. That's not what we shoot for. We want to put everybody on notice, myself, everybody is on notice that that's not our standard."

Reese opened his news conference with a clear message. He pointed out two numbers -- the number one for the amount of playoff appearances the team has had in the last four years and the number 190 for the amount of days between now and the upcoming Super Bowl held at MetLife Stadium.

Reese said he wants the Giants to feel the urgency of getting back to the Super Bowl so much so that the organization is installing a countdown to the game in the locker room.

"When you look at it and you see that number jump out at you, 190 days, that's really not that far away," Reese said. "The sense of urgency really jumps out at me. We're going to put up in the locker room a countdown just so guys can see how urgent it is to be ready to go every week. You can't let games get away from you and expect to make it to the playoffs. We have to have a sense of urgency going into this season."

Reese has won two Super Bowls since taking over as general manager in 2007. During the one playoff appearance the team had in the past four seasons, the Giants turned that into a Super Bowl victory in 2011. But last season, the Giants' title defense ended with a whimper as they lost three of their final five games and were routed by a combined total of 67-14 in back-to-back games at Atlanta and Baltimore.