The popular Keurig single cup coffee machine maker is facing a boycott by outraged fans of conservative talk radio and TV icon Sean Hannity after the company caved to pressure from Democratic Party front group Media Matters for America after the group smeared Hannity over his comments about Alabama Republican U.S. Senate nominee Roy Moore and accusations reported by the Washington Post that Moore preyed on teenage girls when he was in his early thirties.

Earlier on Saturday, Keurig tweeted to MMFA President Angelo Carusone the company would stop advertising on Hannity’s Fox News Channel TV show after Carusone smeared Hannity as a defender of child molesters. Carusone and Media Matters have been waging a war on Hannity, trying to drive him off the air by targeting his advertisers. (Keurig should take note that the USAA insurance and financial company reversed a decision earlier this year to stop advertising on Hannity after a rebellion by its military-based customers and shareholders.)

“Good afternoon @Keurig. You are currently sponsoring Sean Hannity’s show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.” “Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”

Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider. — Angelo Carusone (@GoAngelo) November 10, 2017

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Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show. — Keurig (@Keurig) November 11, 2017

Keurig posted their Customer Care phone number in replies to concerned customers, “Thank you for bringing this to our attention, Linds. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show. Please reach out to our Customer Care team at 866-901-2739. They will be happy to assist you with your brewer.”

Thank you for bringing this to our attention, Linds. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show. Please reach out to our Customer Care team at 866-901-2739. They will be happy to assist you with your brewer. — Keurig (@Keurig) November 11, 2017

This succinct response to Keurig and Carusone hints at the outrage inspired by Keurig in Hannity fans, “Boycott those who dropped Hannity”

Boycott those who dropped Hannity — Patriot Savanna Viper True Patriot USA🇺🇸✝️ (@savannaviper) November 12, 2017

Others called for a boycott with some observing Keurig’s timing to alienate conservatives right before the Christmas shopping season kicks in. Keurig machines as gifts are reportedly being returned or decided against purchasing.

Shame on you, what has @seanhannity wrong? He speaks for the majority of the American people. You drop your add, I will have thousands of my followers boycotting you. — David Weissman (@davidmweissman) November 12, 2017

https://twitter.com/TrumpGirlStrong/status/929553957395091456

This was a mistake @keurig. @seanhannity's viewers are very loyal and we will be calling customer care to express our disappointment. If we have to choose, Hannity or Keurig, you don't stand a chance. https://t.co/iBPI0B9DLm — Women for Trump (@WomenforTrump) November 12, 2017

I own 2 Keurigs. I am so disappointed that you pulled your ads from Hannity. There are 3 alternative brands of single serve pod coffee makers that I will be purchasing and don’t you know I WONT buy your pods either. You’ll also lose my 6 kids and their families. Christmas — PunkysMeme🌟🇺🇸#TWGRP (@SmithsCoffeepot) November 12, 2017

Me too! Compare the number of followers Hannity haters have and then look at ours, his supporters. Christmas is coming… shame to lose all those holiday sales 😉 — AZ4Trump (@AZ_4_TRUMP) November 12, 2017

What!!

I love my Keurig~however, I love watching the #Hannity show~so long #Keurig

Any other sponsor want to spout off=bye-bye 💯% https://t.co/KfC4mkFvuJ — 🇺🇸JodiforTrump💯#MAGAGIRL (@pjjaske) November 12, 2017

https://twitter.com/Cernovich/status/929544715606769664

And there is a #BoycottKeurig hashtag campaign:

https://twitter.com/SurfPHX/status/929572630948130816

Don’t be foolish with such a movement behind @seanhannity

.@keurig has pulled advertising from @seanhannity show. Let’s show them what happens when they mess with us. #BoycottKeurig — Kaya Jones (@KayaJones) November 12, 2017

https://twitter.com/Pink_About_it/status/929567447316881409

So sorry, @Keurig. You have just alienated half the country. We will not be buying your products any more. Caving to leftist hatred is bad for business. #boycottkeurig https://t.co/oGmfEEWXLh — Harley Gernand ➡️ (@harley_gernand) November 12, 2017

https://twitter.com/jojoh888/status/929555072010289152

Throwing out my old Keurig and Returning the two I bought as Christmas gifts! I wont support this liberal BS! Plenty of other options available. #BoycottKeurig — Deplorable Troy (@DTROYW63) November 12, 2017

I was thinking about buying a Keurig for my mother and myself as Christmas gifts this year. Not anymore. You played your hand and I'll play mine. #MAGA #Hannity #BoycottKeurig #FoxNews — ❌ KG ❌ (@KGforTrump) November 12, 2017

I'll be returning my recent purchases. I just spent close to $500 on your products. Thanks for the heads up, will spend my money elsewhere.#BoycottKeurig — EyeVey (@EyeVey) November 12, 2017

So @Keurig has chosen to enter the political arena. Let me now help @seanhannity – @realDonaldTrump supporters. It’s not just the coffee maker. ANY portion cup sold is a profit to Keurig. It’s called a patent & licensing. Old School Coffee Rocks. pic.twitter.com/wOQHBbNMgK — BraveHeart (@Braveheart_USA) November 12, 2017

Keurig was one of five companies who caved to Media Matters’ latest smear against Hannity. Others are realtor.com (@realtordotcom), 23andMe (@23andMe), Nature’s Bounty (@NaturesBounty) and ELOQUII (@ELOQUII)

https://twitter.com/realtordotcom/status/929422915111661568

Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don't hesitate to reach out to us at [email protected] — ELOQUII (@ELOQUII) November 10, 2017

We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise. — 23andMe (@23andMe) November 10, 2017