They've got them in Southlake, they've got them in Richardson, and now they'll get them in downtown Dallas: Cinnaholic, the award-winning gourmet cinnamon roll chain that just happens to also be vegan, is opening its first branch in Dallas proper. It'll go into the 1700 Pacific building, with an anticipated opening in November.

Cinnaholic is the California-based chain that rose to fame after its appearance on the TV show Shark Tank. They do "custom" cinnamon rolls, with more than 30 frosting flavors and nearly two dozen toppings. You select a frosting such as maple or Irish cream, then add toppings like fresh berries, nuts, or gingersnap cookies.

Everything is dairy-free, lactose-free, egg-free, and cholesterol-free, making Cinnaholic vegan-friendly.

The company was founded in 2009 by baker Shannon Radke and her husband, Florian, in Berkeley, California. They've since opened franchised shops in Las Vegas, San Diego, and more. Although Cinnaholic's products are vegan, that's almost secondary, Florian says.

"If you go into our store in Berkeley, we don't have a sign that says it's a vegan cinnamon roll," he says. "Our big thing is that we're the first and only custom gourmet cinnamon roll shop, with frosting flavors and toppings. We're like a Cold Stone Creamery for cinnamon rolls."

Local franchisees AB and Elisa Tiffee have taken a slow and steady approach. The first branch opened in Southlake in 2015, followed in 2016 by a second branch in Richardson, next door to Alamo Drafthouse in the Richardson Heights shopping center.

The downtown branch will be two doors down from Starbucks, next-door to the Smoothie King. It'll be part of the underground tunnels network but has a street-facing entry in the courtyard at the intersection of Elm and Akard Streets. It'll observe prototypical downtown hours, IE weekdays during the daytime only, catering to the worker population.

"We're excited to bring the concept to downtown Dallas," Elisa Tiffee says.