You've seen the trailer for the Amazon Prime video series "All or Nothing" featuring the Carolina Panthers, set to be released July 19.

Now hear from someone who played a large role in creating it.

"From a 30,000 foot view you get an inside look at an NFL team that no one has ever gotten. Period," said NFL Films senior director Steve Trout. "That's the broad stroke. Then what you see is full transparency from top to bottom. We were allowed everywhere, which doesn't happen a lot."

When the 2018 season began, and Carolina got off to a 6-2 start, Trout and the team of videographers and editors thought they were chronicling the story of a championship contender.

Then the story was flipped on its head as the Panthers lost seven in a row.