Tesla CEO Elon Musk. REUTERS/Hannibal Hanschke/File Photo

Ford on Sunday unveiled the electric Mustang Mach-E SUV, a challenger to Tesla.

Tesla CEO Elon Musk tweeted his congratulations to Ford, saying the move would „encourage other carmakers to go electric too.“

Ford, along with other conventional automakers, has increasingly been moving into the electric-vehicle market.

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Elon Musk tweeted his welcome to Ford’s new electric vehicle, the Mustang Mach-E SUV.

More and more conventional automakers have been tapping into the electric-vehicle market that Tesla has sought to dominate.

Ford unveiled the Mustang Mach-E SUV on Sunday with great ceremony, featuring an appearance from the actor Idris Elba. The car costs $43,895 to $60,000 and includes various Tesla-like features, such as a front trunk (or „frunk“) and keyless activation for owners to start their cars using an app on their smartphone.

Ford Motor Co. shows the all-new electric Mustang Mach-E vehicle for a photo shoot at a studio in Warren, Michigan, U.S. October 29, 2019. Picture taken October 29, 2019. REUTERS/Rebecca Cook Reuters

Musk responded to the unveiling via his favorite medium of Twitter.

„Congratulations on the Mach E! Sustainable/electric cars are the future!!“ he tweeted on Sunday. „Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too.“

Tweet Embed:

//twitter.com/mims/statuses/1196295253268946945?ref_src=twsrc%5Etfw

Congratulations on the Mach E! Sustainable/electric cars are the future!! Excited to see this announcement from Ford, as it will encourage other carmakers to go electric too.

This isn’t the first big play Ford has made in the electric-vehicle market. The company announced in October that it would give EV owners two years of free access to its network of 12,000 charging stations in North America. Notably, Ford’s charging points are useable by any vehicle, whereas Tesla’s Supercharger network services only Tesla vehicles.