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Hike is India’s most recent unicorn, reaching the $1 billion valuation mark faster than any of its predecessors.

Yet it is a startup that has hitherto never been covered by the media in any meaningful manner beyond the funding announcements and the hype surrounding the traction it claims to have achieved. The biggest of its claim centres around its user base—around nine months ago, at the time of its last funding round, Hike announced that it had crossed 100 million users.

Today’s story goes one level deeper into Hike’s claims and attempts to understand the actual traction that the company has achieved.