LOS ANGELES — Trans erotica producer Grooby announced today its newest project, GroobyVR.com, which soon will offer streaming virtual reality content.

“I'm a child of the 1970s and virtual reality was only something that we'd see in sci-fi," Grooby owner Steven Grooby said. “When I got to try the latest VR headsets a few months ago, I was absolutely blown away by the technology advancements and how immersive and seamless it was to use.

“Virtual reality should be for experiencing something that we wouldn't in our own 'reality' of life and for most people, they're never going to meet and have sexual contact with the hottest transsexual stars, but GroobyVR will be the next best thing.”

Grooby continued, “I believe only Grooby has the brand awareness and the access to transgender models and studios worldwide to bring the best VR to the consumer.”

“We're testing on current technology right now, with an aim to have finished content online in the near future and we're interested in hearing from anybody that would want to work with us on this either in a technological, production or performing capacity,” he said.

To be notified for updates on the virtual reality project, including access to the first scenes for free, go to GroobyVR.com.