When Planes asked the woman who brought the watch why she had picked out this particular model, she said, "It tickled me. Every time I touched it, it had heft. It had weight." When he asked what she had paid for it, she said, "about a hundred [dollars]." Planes proceeded to inquire as to what she thought the value might be.

"Twelve or thirteen," she said.

"Hundred or thousand, you're thinking?" said Planes.

Planes then told the woman that while her $100 thrift store find yielded a low estimate of $25,000, he thought that it would more likely sell for between $30,000 and $35,000 at auction. That's quite an investment!