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At first glance, this condom advert appears to follow the set pattern in how to sell sex.

With an attractive model, moody music and dark lighting, it initially appears to offer nothing original.

But, it soon becomes apparent that not everything is as it seems.

The woman who features in the advert for GLYDE condoms is pictured lying on a bed in sexy lingerie.

As she writhes around, she says: "There are a million ways to pleasure a woman. You can use your hands. Your mouth. Even toys."

However, what follows next comes as something of a shock.

The woman suddenly looks at the camera and says: "But you wouldn't f**k me with something that's been inside a horse, would you?"

GLYDE say its condoms are the world’s only certified ethical, Vegan and Fair Trade condom which have never been tested on animals.

The firms says its condoms have been certified by the Vegan Society.