Answer to the question in the title – NO. Though I’m a fan of Jeff Bezos and the ecommerce model of Amazon and their ease of use – I’m not sure how many takers it will have.

Firefly App

Well, it’s a brave move indeed by Jeff and not to take anything away here, but a better option for Amazon would have been to release Firefly App for all Android and Apple devices. It would be certainly more enticing for the customers to instantly purchase things from Amazon via collected media from their own phones than requiring you to buy one of his company's phones to make a purchase from Amazon. The Amazon app and website is certainly great to access from any smartphone and people would be happy to use it from their own phones.

Few Carrier Options

Secondly, just think – it’s a phone on AT&T only. I certainly do not know the reputation of the carriers in the US, say AT&T vs Verizon vs Sprint or any other for that matter. Why do people need to leave their carriers and switch for a phone? Having just one carrier supporting your handset is certainly not encouraging adoption and I envision a very slow adoption rate. Would someone buy an exclusive phone to satisfy their shopaholic needs that too being locked up only with Amazon? Why restrict your audience?

Pricing sensitivity

Unlike Amazon's first tablet, the Kindle Fire that competed on pricing with the likes of iPads and other Android-powered tablets - with its phone, however, Amazon isn't competing on price. At $199 on a two-year contract, or $649 unlocked, Amazon's Fire phone is every bit as expensive as an iPhone or one of the high-end handsets sold by Google's hardware partners.

Offering a one free year of Prime membership, valued at $99, and asking its customers to pay a premium price for the phone seems oxymoronic and also something it has never done with its other hardware.

Limited ecosystem -- both hardware and software

Where is the third party support – both hardware and software? Agreed that the Fire Phone interfaces with Amazon's FireTV, and is wonderful for the ones that own Fire tablets, and also that Amazon app offers 240,000 apps but it’s no comparison to Google Play or iStore. Also it makes the likes of Google Play inaccessible.

Coming to hardware support - Fire OS doesn't support Bluetooth Low Energy (LE), which means it won’t support if you are looking to get some wearable technology in the near future. May be a patch released due increased feature requests, may get it done in the future.

Again, Jeff – with all due respect – though I’m one of your biggest fans – I couldn’t resist sharing this one. Hope these factors are taken care in the future versions.