They also discuss what a VP of UX Education is and is it an internal or external facing role (1:29). The common themes surrounding problems design teams face and possible solutions (4:46). How UX research fits into designing for emotion (8:30) and whether organizations are doing enough research upfront to guide their direction (13:01). The discovery process behind MailChimp Snap and how the ethnographic research process lead to new feature development (15:00). Strategies for ensuring research happens in parallel and doesn’t hold up other areas of a team and is in turn shared with the team (20:21).

How designers are often thrust into positions of leadership which often causes them internal conflict (24:40). What attributes are either required or often seen in a great design leader (28:26). How to create a successful UX team and how the process changes depending on a company’s level of maturity (31:11).

Helping designers finding the balance between being thoughtful and considered versus productive and frequently shipping (35:20). How convergent and divergent thinking can work together to achieve an optimal result (37:54). How organizations should measure success (39:17).

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Follow Shefik Bey on Twitter - @shefikbey