As the advertising world emerges, new issues surge that platforms face to keep users data safe and avoid ad fraud. The digital advertising business is a $200 billion-plus industry, and fixes need to be made if it wants to continue growing.

DATx (currently trading on HADAX and HitBTC) is a project that aims to fix the digital advertising issue leveraging blockchain technology. They feature a protocol that offers a decentralized hybrid data storage, user attention based incentivization, decentralized audit trail and payment system and transparent machine learning algorithms to improve the efficiency of the protocol.

They are in collaboration with the QTUM Foundation and Avazu (a leading advertising platform with global coverage). Their goal is to build a win-win revolutionary decentralized advertising ecosystem so that all users can actively participate in the ecosystem built. Their combination of AI, big data, and blockchain technology will help advertisers cut through all the fragmented clutter of user behavioral data to accurately target users and by delivering advertisements that are meaningful to them. Long are the days that users have to skip through clustered and unwanted ads to check content they like.

Huobi Talks

Recently they were announced to be featured in the prolific youtube show Huobi Talks that airs every Thursday at 12:00 (GMT+8) and goes in depth about up and coming projects, their roadmaps, technology, vision etc. Their topic is Blockchain Empowered Revolutionary Digital Advertising Terminal and will feature Mona Du, Global Head of Business Development at DATx.

Airdrops

What has made this show popular is the airdrop distributed amongst viewers. Big rounds of DATx token will be handed out to people that add their Huobi Token UID in the comment section. To qualify for the airdrop:

Sign up an account at Huobi. Pro to get your Huobi UID. Effective time is from 12:00pm (GMT + 8) to the end of the streaming. Post a message on the Youtube Live Chat, remember to insert your Huobi UID 12345678 @ BLOCKCHAIN FESTIVAL VIETNAM. At the end of the live streaming, the view numbers will decide the airdrop prize pool to be given out.

For more information about DATx, please visit www.datx.co.

Connect on Telegram: https://t.me/datxofficial01

Connect on Twitter: https://twitter.com/DATxOfficial

Connect on Medium: https://medium.com/@datxofficial

Meet the team: https://www.datx.co/#team

Also make sure to check out the HADAX platform, and the Huobi/Kyber blockchain festival in Vietnam May 25th!

**Disclaimer- cryptocurrencies are very volatile due to its early stage in maturity. This article is not an investment advice, please do your own research and due diligence before emerging in the cryptocurrency world.