Physical Stores Are Back, Again

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When the internet made it possible to own and operate a store online, it looked like the end of the physical brick-and-mortar retail space. Then that changed.

In order to survive, many online retailers have figured out that they also need a real world presence. But running a store in the real world can be complicated and expensive. An entire industry has sprung up to help manage the conversion from online to "IRL" - in real life.

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