A Target manager got more than $30,000 in donations from supporters after a customer tried to shame her online for refusing to sell an electric toothbrush that was mistakenly listed for just one cent.

David Leavitt posted his complaint on Twitter and even called the cops after trying to buy an Oral B Pro 5000 electric toothbrush, that retails for $89.99 but was marked for sale at $0.01, at the store in Swansea, Massachusetts.

Leavitt, a self-described award-winning journalist, tweeted that store manager Tori Perrotti was breaking Massachusetts law when she refused to hand it over for the marked price.

He then posted that the police said he would need to sue Target and that they would make him a report to take to court.

Perrotti, was refered to as #TargetTori by people backing Leavitt on social media after the posts went viral on Friday. But people soon started to get behind Perrotti's plight.

Some told Leavitt he should be 'embarrassed' for trying to shame Perrotti by complaining publicly and posting her picture on social media.

David Leavitt tweeted about #TargetTori (left manager Tori Perrotti) after she refused to sell him a toothbrush for $0.01 at a store in Swansea, Massachusetts. He claimed she should have sold him the item despite the pricing error (right)

Leavitt tweeted about his anger at the refusal to sell him the item at the reduced price and he even said he called police about the incident

Some Twitter rushed to the defense of Perrotti and criticized Leavitt complaining about the incident on social media

Many sympathized with Perrotti and a GoFundMe page was created for her by a stranger who later contacted her about the donations.

Leavitt, who describes himself online as an award-winning journalist, said in one tweet that he needed the toothbrush because he hasn't been able to afford a dentist visit in three years.

He wrote: 'I have not been able to afford to go to a dentist in over three years. So yes I wanted a good toothbrush and was thrilled to see such an amazing prize on an @OralB but @target refused to honor it and now I have to take them to court.'

David Leavitt tweeted a series of posts, including a picture of Target manager Tori Perrotti

Leavitt began by tweeting a picture of the toothbrush, then added: 'I just had to call the police because @target Refused to sell me the toothbrush.'

He then tweeted that Target should be 'held to account', adding: 'Corporations like @target are not above the law. The police officer told me they'd testify that they saw the price and that the manager wouldn't sell me the item for the price listed.

But by Monday night supporters of Perrotti raised $30,600 to 'send her on vacation'.

One Twitter user who criticized Perrotti wrote: 'You really need the toothbrush for a cent though, can't afford a dentist or a toothbrush but somehow can afford a smart phone to get on Twitter. Someone get this man a grip.'

Mark Gottlieb added in response to Leavitt's tweets: 'You should be embarrassed. Grow up mate.'

Another critic said: 'Please don't blast the poor working woman because you want to scam a toothbrush. You can critique the corporate office, not the person doing her job.'

Rita Panahi wrote: 'Dude, please take her photo down. In what universe do you think it's ok to shame a woman working at @Target because she didn't sell you a toothbrush for 1cent? Calling the cops was bizarre, too. It's an obvious labelling error, she did her job.'

Perrotti's supporters raised $30,600 to 'send her on vacation' after Leavitt tried to shame Perrotti on Twitter

Tori Perrotti thanked those who donated in pictures posted on a GoFundMe page started by a stranger who saw the online spat

Leavitt was told to 'grow up' and that it was 'bizarre' to call the police for trying to get the display toothbrush for $0.01

After the online furor, Perrotti joked about the incident and was grateful for the support she received.

She told NBC Boston: 'My first thought was I wish I had worn makeup to work that day. It's so often that people will take the picture and make a meme out of it in a mean way. So, it's nice to see there's publicity out of this to support me and my feelings.'

The GoFundMe page read: 'Harassed this Target employee over an electric toothbrush, and then blasted her on Twitter to his 215k followers. Lets send her on a vacation.'

Photos posted on the site to show she had been contacted over the donations, Perrotti was pictured holding a sign that read: 'Thank you for your kindness!'

A Target spokesperson said said the company backed their 'hard working team members'.

A statement to The Herald News: 'At Target, we're grateful for the hard work our team members put in each day to serve our guests in our stores.

'We're working closely with our store team on this and appreciate the messages of support the team has received from guests.'