So you’ve come up with an idea for a company and you think a token would be necessary to the success of your company. Now you want to start an ICO or STO. Once you’ve created your landing page, your whitepaper, and main product page you might think that you’re golden, but maybe you could do even better.

Chances are your thoughts aren’t on what languages your project should be in because English is the de facto language of the world, so do you really need your documents translated into other languages? Well, we’re here to tell you: you should seriously consider how translation can carry your ICO or STO to the next level and get you the funding you ultimately need to be successful.

Market Expansion

If your ICO or STO is translated into even just a second language, you’ve just increased your market by millions. Now, millions more people have to opportunity to purchase your tokens knowing full well what they will be buying them for. This kind of expansion for your project can only be positive as it encourages global implementation and expansion.

Imagine that your product is available worldwide in the language of choice for every user. This makes your project universal and convenient for all who use it and becomes a great plus and marketing point for your project.

2. Beat Out Any Competition

Your ICO or STO project is so innovative that it hasn’t been thought of even in foreign markets yet. You look across the pond and find that the market is completely untouched if only you could reach it. Well now is the only time to act on that. Have your materials translated, and now you can reach it! Fill that hole in the market with your ICO or STO because now natives of the foreign language don’t have to go through all these extra steps to understand your documents. Since they’ve been translated into their native language they can support your project with no worries that they don’t understand the material, and you’ve now become the new leader in an open market.

Use this opportunity to utilize token aficionados in other countries by translating your ICO or STO project into their language and get an edge on the market.

3. You Spot a Vacuum in Foreign Markets

Maybe you see something that hasn’t been thought of yet but could be useful in a foreign country. Now you want to market in that country, but don’t know the language or culture that well. This is the perfect opportunity to provide something useful to citizens of a foreign land that they can understand by having your ICO or STO project translated. The natives will feel catered to and appreciated as investors and more willing to put their money into your project because they understand all the materials and see the necessity of it.

These are just a few instances where translation can seriously impact the success and implementation of your project, but there are always others. This is why you should always consider professional translation for your project because it can help you make a huge splash in a foreign market.

And if after reading this article, you’re interested in having any of your project’s documents translated, consider choosing PolyTranslate for the job!

We have a dedicated team of professional translators in a number of different languages who were trained in blockchain and fintech translation. Let them help you break into a new market!