Overview:

In two years, the GameHeart project changed expectations for audiences of StarCraft II by Blizzard Entertainment, becoming the standard for tournaments around the world. The presenters will detail how a game company, a community modding group, tournament managers, and a university research lab worked together to rapidly iterate on the observer experience of an eSport. The presenters will retrace the experiences and best practices in the project, examining how communication between game developers, content-creating fans, and tournament organizers can push further experimentation with the live presentation of competitive digital games. The session concludes with Q&A and discussion between the speakers.