Netflix has expanded into 130 countries including the African continent, the company announced Wednesday. Previously the service was only available in 60 countries but it is now accessible in 190.

The chief executive of Netflix, Reed Hastings, announced the expansion during the opening speech of the Consumer Electronics Show in Las Vegas.

During a Q&A session Hastings said that over the next 10 years he hopes to reduce and eliminate territorial licensing restrictions in order to enable all content to be available for Netflix users.

“As we build our library and renew existing deals we’re getting to the state where over the next five or 10 years everything will be consistent around Netflix and everything will be available globally.”

“We’re moving as quickly as we can … [but] we’re still somewhat a prisoner of the current distribution architecture.

“We want the citizens of the world to have the same content.”

Fernando Elizalde from the tech consultancy Gartner, acknowledged that whilst the service is readily available in 190 countries that does not mean all those who live there can easily access Netflix.

“It’s worth remembering that in some of the emerging economies it will only be people in urban areas that will be able to use it because of limited internet availability.”