Since becoming the presumptive Democratic nominee last month, Hillary Clinton has used Twitter to score what has until now eluded her—millennial street cred. When Trump eviscerated President Obama for his endorsement of "Crooked Hillary," her team barely skipped a beat. Within five minutes, it responded: "Delete your account." The tweet became her most popular tweet ever.

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A week later, she dropped a one-word reaction to Trump's implied statement that no one is better for the LGBT community and women.

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And when Trump tried to use a Frozen coloring book to justify a tweet that was widely perceived as anti-semitic, Clinton lobbed her very ownreference to the beloved children's movie back at him.

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Do you want to build a strawman? https://t.co/AoeNTJOGpo — Hillary Clinton (@HillaryClinton) July 7, 2016

The recent tweets showcase the same IDGAF attitude that Clinton demonstrated at the Democratic debates this season and during the endless House Select Committee on Benghazi marathon in October. Her quips suggest that the memes were true—that Hillary Clinton really does do brunch with Meryl Streep and rebuffs the advances of Ryan Gosling.

Texts from Hillary

And really—who needs to know how to work a fax machine when you can do that?

Of course, Clinton doesn't do it all on her own. At least 100 people have been hired to help Clinton find her voice on Twitter, Facebook, Pinterest, and even Quora. And according to Hillary for America Digital Director Jenna Lowenstein, the team is just getting started.

How many people are on the team?

Our team is rapidly going, especially as we enter this general election phase. Right now, the digital team is approaching about 100 people, which includes her social media, video, email text—everything.

100 people! How do you put your heads together to come up with tweets that resonate the way "Delete your account" or "Do you want to build a strawman?" did?

Not going to lie: The straw man tweet is a particular favorite of mine. Basically, we set out to be on as many platforms as possible...We know not everyone is going to watch cable news every night. So we want to make sure that the 50 percent of American women who are on Pinterest get a little piece of Hillary in their day. If people are spending time on Facebook, they should be getting a little time with Hillary Clinton there...Our goal is to be pervasive and to try to meet people where they are.

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And here we are in in the general election. I don't know if you've heard of him [laughs], but we are running against this guy, Donald Trump. That's good, almost, because he's given us the opportunity to be really direct. And if there is one thing that the internet likes, it's being really direct. If there's been a change in how Hillary engages online, then that's probably it.

Would you say the team feels a little freer now that we've moved on from the primaries? It's not just any opponent that you tell to delete his account.

I think the contrast [between the candidates] in the general election is particularly exciting for us. Yes, "Delete your account" was a fun expression of that. But it's also important to put that in context. In that particularly instance, we were responding to Donald Trump's attacks on President Obama.We wanted to make it very clear that Hillary is very proud of Obama's record and of his endorsement and is excited to build on the progress that he has made.

If there is one thing that the internet likes, it's being really direct. If there's been a change in how Hillary engages online, then that's probably it.

Some people ask us, "Is Donald really good at Twitter?" And, sure, he is good at retweeting, but the content he is putting out is really just abhorrent to lots of Americans. As we move from the primary to the general, there is going to be a much bigger audience who will be paying attention to that.

Hillary Clinton has been open about the fact that some aspects of running for president do not come naturally to her. She admitted in March that she is "not a natural politician." Moreover, she is famously policy-driven ? How hard is it to communicate the mission of a candidate like Clinton in pithy social media posts?

Well, we want to demonstrate that she is a wonk and that she is a badass—that's what we want to share with people. I would say I think her communication is really suited for Twitter, actually. She is straightforward. She is direct. And so we're definitely inspired by her voice and values on Twitter. Of course, we try to add a little bit of internet humor in to make sure what we are putting out there is in keeping with the spirit of the platforms that we are on.

But we are definitely inspired by her. I think one of the things that shows that most clearly is our presence on Quora. If Hillary Clinton were a social network, she'd be Quora. Because it's such a great way for her to talk about policy and maybe even answer a few personal questions. It's very wonk-friendly.

Seems like there are two parts of your job. First, you have to come up with these zingy tweets that get a lot of attention. But you're also working with maybe the wonkiest presidential candidate in history. How do you distill complicated policies?

Hillary loves giving people all the details. But not everyone has the time to sit down and listen to an entire speech or has a chance to go to rally. For us, that's absolutely the challenge. We've been pretty inspired in that way by internet publishers that deal with complicated concepts. We try to do that on our campaign blog, breaking down really think-y issues and trying to make them so interesting that people want to share them. My feeling is if I don't want to share it, then it's not interesting enough for us.

Finally, I want to give you the chance to clear up maybe a little internet misconception: Every time Hillary has a very viral moment, people inevitably wonder which intern manages the team's Twitter account. Has an intern ever tweeted for the campaign?

Oh. I think I can say on the record that we would never give an intern control of an account that reaches upwards of 7 million people. We do love and value the contributions of our interns very much—just not that much.

This interview has been edited and condensed.

Mattie Kahn Mattie Kahn is a writer who lives in New York.

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