With the surveys going out and the thought that WWE wants to know why NXT is viewed more favorably than the main roster, there's a giant Christmas list of things that everyone's throwing at them. Some of them realistic, others not so much (no, adding Finn Balor to the show won't fix anything). I've assembled a short list of realistic things WWE could do right now that NXT does that would change business.

Promote Your Own Show - This is what should put NXT at a major disadvantage since they tape in advance and spoilers will already tell you results. You can easily just look at the card and go "alright, I can skip this episode" or "yeah, can't miss this". RAW tapes live. No one can know in advance what results will actually happen, so you'd think NXT have the harder time trying to sell their show.

Yet, it's the exact opposite. NXT, despite spoilers, still sells future dates and matches on their own show. It's actually a trope I used to make fun of until I realized how RAW flat out doesn't do it at all. NXT will have their guys (especially Regal) say "so at NXT TV/Takeover, on __/__/__ date, I will face _______". They're telling you "hey, this match is going to happen on this date, so you better watch this day if you want to see it." They're giving you a reason to tune in for the next show.

The episode of NXT two weeks ago, we learned from Apollo Crews that next week, there's going to be a four-man tag match between Crews/Balor & Joe/Corbin. Already, I know a reason to tune in that week and we have our main event for it. Bayley let us know that she'll take on Nia Jax at NXT Takeover: London. Dash & Dawson let us know that they're taking on Cass and Enzo. They're advertising Sami Zayn's return. Look at all these things to actually look forward to! Remember when Bayley beat Alexa Bliss and Eva Marie came out at the end of the show to announce she was going to have to defend against her next week? She advertised the reason to tune in next week!

Can you tell me at least one thing from the RAW two weeks ago that advertised the following RAW? Or, better yet, can you give me an action that happened on that RAW that made you go, "Man, I've gotta' tune in next week to find out what happens next"? Of course you can't because they never advertise anything unless it's PPV. This is something that WWE has gotten so far away from on the main roster and it bothers me to no end. If I weren't reviewing this product weekly, they would lose me after one episode sitting.

Looking at the Camera - This is an image of an interview with Tom Phillips and Dash and Dawson.

At this particular point of the interview, Dash and Dawson had a message they wanted to deliver specifically to Enzo and Cass. They stopped looking at Tom and looked dead in the camera. I don't know how much people notice small things like this, but they MATTER. It's huge detail that the main roster typically misses upon when guys are in interviews or cutting promos. They're delivering that message to Enzo and Cass and you feel like they're actually delivering that promo at them because they're looking at "you" (the camera). You feel connected.

Guess where Enzo and Cass looked at on Wednesday in response?

Dead in the hard camera. The main roster doesn't do this and it's frustrating, especially in moments when they should be doing it. And it's not as if this is something new and avant-garde NXT is doing, this is how it used to be done. Remember Ric Flair's "Tear In My Eye" promo after winning the Royal Rumble? "This is the greatest moment in my life." Guess where he was looking?

Sting did it, Warrior did it, Randy Savage did it, Austin did it. And the sad thing is that nowadays, with Ric on the current RAW program, he ALSO doesn't look at the camera. That's something he's been doing nearly his entire career when cutting a promo. I've done production for a bit over seven years now, but even someone without that experience can notice this. Remember when Roman and The Rock had their little promo backstage after Roman won the Rumble?

It's a three-minute promo if you want to check it out for yourself, but notice how hard both Roman and The Rock do their damnedest to not look at the camera. Seriously, even The Rock can't look at the camera. The Rock can't look at the camera. There's such a disconnect and it's weird. Stardust has his little backstage segments with Titus and Stardust, by himself addressing no one in particular, doesn't look at the camera. Not even once.

In fact, in that promo, the only time anyone looks at the camera is when Titus scares him off and tells everyone "Happy Holidays!" as if it's a "breaking the 4th wall" wink. I can list many more, but I'll be here forever. The last really good promo I can remember where someone looked dead in the camera is when Ambrose and Reigns addressed Rollins after the betrayal (seriously, you can feel the tension). There are bigger issues when it comes to connecting with the crowd that WWE has to deal with, but this is something that can easily be fixed by next week if they wanted it to happen.

Not sold yet? Here ya' go:

Yeah, can I get that in gif form please?

(Here's some other shots of the promo just to hammer it home.)

Clearly Define Your Top Guys And Have Them Win - NXT understands this perfectly. I can tell the difference between Baron Corbin and Tye Dillinger. I can't tell the difference between Dean Ambrose and Dolph Ziggler. I can tell the difference between Apollo Crews and Tomasso Ciampa. I can't tell the difference between Cesaro and The Miz.

What I'm getting at is that NXT has clearly selected and defined who are the main event guys and who is the mid-card. Baron Corbin, Apollo Crews, Finn Balor, Samoa Joe, Sami Zayn, and Hideo Itami (when he returns). SIX GUYS. These are the guys who will be competing for the NXT Championship and don't lose matches to guys under them in the card. In the tag teams, it's Dash & Dawson and Jordan & Gable right now with some focus shifting towards Enzo & Cass. In the Women's Division, it's Asuka, Bayley, Emma, Nia Jax, and Eva Marie. You know why you really cared about that Eva and Bayley match? Yes, Eva's overall terribleness played a part into it, but they kept her undefeated for such a long time you bought into her actually having a shot at winning. The only time any of those names usually lose is to themselves (as they should). And the only time those guys usually even face each other is on a special.

In WWE, it's Brock Lesnar. Then there's John Cena and Roman Reigns. Everyone else? A bunch of geeks batting .500. The tag team division is The New Day and it's only because they got themselves over like crazy. In terms of actual wrestling, they lose just as any other tag team unless the titles are on the line. It's Charlotte and Nikki Bella for the women and some girl who hasn't been pinned or made submit yet, but they're not pushing her. I'd say Paige, but they've done a great job of killing her by making her lose so much. No one else matters really.

Now, the advantage that NXT has is that so much enhancement talent is there that it gives you a lot of different opponents. They'll bring in Evie, Blue Pants, Jesse Sorenson, Mr. 450, etc. So even then, their mid-card guys are well-defined. But WWE has tons of guys they're doing nothing with right now as well: Adam Rose, Damien Sandow, Curtis Axel, Bo Dallas, Zack Ryder, R-Truth, Fandango, and Heath Slater. In a time where you desperately need to get guys over and get them wins, why aren't you using them to your advantage? And even then, why are guys like Dean Ambrose, Rusev, Sheamus, and Neville trading wins? Why can't Rusev come out one night and just beat a guy like Ziggler clean in the middle in about 5 minutes because he's a monster? And why must they have a match five more times across two PPVs?

It doesn't have to be one guy because when you make it all about one guy, he has no real challenges to overcome and no one else matters (see Roman Reigns and the current roster). Define your guys and mix it up.

Different Matches - This plays in to the previous point. I tend to talk about this a lot and not a lot of people seem to really understand what I mean. The main roster puts on the same matches nearly all the time. It's typically heel works over the face for a long time, face has to make come back, near falls ad nauseum, pick a winner out of a hat finish. It's the reason why I don't believe John Cena should be anywhere close to Wrestler of the Year. He's been wrestling that match pretty much every open challenge match, nothing different.

Not only that, but the main roster tends to have the same guys wrestle each other over and over as well. Tyler Breeze has wrestled Dolph Ziggler a total of three times one-on-one (including tonight) and a total of five times they've been in a match together period. Breeze has been on the roster for only a month and a half. That's absurd.

Every match doesn't need to be a nearfall, close contest fest. Look at Samoa Joe vs. Tomasso Ciampa for instance.

Ciampa gets to get offense off on Joe and the match all around was very, very brutal in style. They went back and forth for about five minutes and Joe finally had enough of Ciampa being so persistent. He roundhouse kicked him in the corner and Ciampa never really recovered from there, killing all his momentum. Any time Ciampa tried to even muster a comeback, Joe cut him off immediately and would hit another devastating power move until he stopped. And once he did, Joe hit him with the Muscle Buster and then the Coquina Clutch and ended it. No silly false finishes or near counts. He let Ciampa look good enough to be taken seriously, but made it flat-out clear that he's on another level.

Look at Asuka vs. Deonna Purrazzo from last night. Personally, I think this was a shot at the main roster and their silly distraction finishes and it was great. Emma and Dana decide we're going to come out to intimidate Asuka, maybe get in her head and make her lose her match. What they forgot is that Asuka is Asuka, so when Deonna tries to capitalize on Asuka staring down Emma, she gets KO'd by a roundhouse kick for her troubles. Match over, gets the point across.

Last match, Dash & Dawson vs. Corey Hollis and John Skyler.

Dash & Dawson are the newly crowned champs. How do you christen them? Have them kill two chumps. Dash & Dawson work this guys leg for pretty much 98% of the match. Somehow, they're able to get a hot tag, but as soon as they do it, Shatter Machine, match over. If this were WWE, they'd book something like this to give the faces the win (looking at you Charlotte vs. Nikki and Big Show vs. Roman).

Stop Giving Away Matches For Free - Is there anything else I need to say here? Joe v. Balor, Asuka v. Emma, Bayley v. Nia Jax, Crews v. Corbin. Those are all fresh, new matches which haven't been given away on the show at all. They've all had interactions with one another, but they haven't entered the ring one-on-one with each other yet. Hell, FOUR of those eight haven't even wrestled each other yet. Only one of them have shown a clear cut advantage (Joe making Balor pass out all the time). Even if it is a match we've seen already (Enzo & Cass vs. Dash & Dawson), there's a new element brought into it to make us care (championship and revenge for Dash & Dawson putting Cass out of commission).

The main roster on the other hand will give you those matches up for free and then try to "mix it up" by putting grouping them in multi-man tag matches or adding weird stipulations, but you've seen it enough times that by the time you get to the PPV, you're asking why are they even having this match?

Will these changes happen? Not if WWE isn't going to take their feedback seriously and actually try to implement change. But they're simple changes in production and booking they could easily do right now.