Developers building a high-rise residential tower downtown have broken ground on another one in the River Oaks area, the companies announced today.

The 25-story SkyHouse River Oaks will have 352 high-end apartments when it opens in the first quarter of next year. The project is being built as part of the redevelopment of a portion of the Westcreek apartments off Westheimer just inside the West Loop.

Simpson Housing, Novare Group, Batson-Cook Development Co. and Houston-based developer Peter Dienna are involved in the project.

The new tower is the partnership’s second here. Its downtown project broke ground in March and is the 10th SkyHouse-branded high-rises in the country.

The projects are geared toward a growing demographic of young professionals.

“Houston is a dynamic, thriving city with several submarkets that are highly attractive to the target demographic for SkyHouse: Gen Y professionals who are looking for live-work-play options in major cities,” Jim Borders, president of Novare Group, said in a statement.

The other SkyHouse projects are in Atlanta, Austin and Orlando. There are others under way in Atlanta, Dallas, Raleigh and Tampa.

JP Morgan is providing construction financing.

Cypress Real Estate Advisors is redeveloping part of the Westcreek at River Oaks apartment complex.