Don’t: post a single word about politics. I don’t care if you are running to be the next president, for the love of God people just stop.

Do: make your posts short, sweet, and riveting. About 3% of your readers will actually click that “read more” button, so just stop with the rambles. Also, eye-catching content is cool and is most likely to make viewers actively engage.

Don’t: go crazy with the trending abbreviations and internet slang. Enough with the “tbt” already, you’re just as weird as you were back then - don’t think you’re fooling anyone.