In the eyes of the American public, Wichita-based Koch Industries is coming to stand more for right-wing string-pulling than for its blockbuster oil and gas business. For years, David and Charles Koch spent millions mostly behind the scenes to advance anti-environmental and anti-labor policies and to attack Democratic candidates for office. In the last two years, however, their expenditures have routinely made news. In the wake of the high-profile standoff in Wisconsin– where Gov Scott Walker was caught explaining to a prank caller impersonating David Koch his plans to break public employee unions– Koch Industries has dedicated time and money to mitigate fallout from the politics of the men in charge. The company’s website includes an op-ed and a video defending Koch politics. Today comes news that the company has been buying up anti-Koch web addresses as part of its new brand-management strategy.

Researchers at the progressive group One Wisconsin Now found that, on August 17, the day after the last of the recall elections in the state forced by Democrats aghast at Walker’s politics, Koch Industries bought up “at least three anti-Koch domains: StopKoch.com, StopKochIndustries.com, and AntiKoch.com.”

The domain name “StopKoch.com” for example has now been “parked” by an “online brand protection” firm called Melbourne IT on behalf of an administrator working from 37th Street in Wichita, Koch headquarters, and connected to a @KochInd.com email address.

“After spending over $40,000 to get Gov. Scott Walker elected less than a year ago and $250,000 on Republicans in Wisconsin’s recall effort, the billionaire Koch Brothers are already on the defensive against the ‘Stop Koch, Save Wisconsin’ buzz on the internet,” writes One Wisconsin Now.

One of the groups the Kochs presently bankroll is the activist organization Americans for Prosperity. AFP was a major pro-insurance industry player in the anti-health reform push last year, organizing tea party rallies and funding literature and commercials that made wild claims about the proposed legislation being a totalitarian assault on liberty.

Today, AFP is touring Colorado to rally support for favorable policies for big oil and gas companies. In a release announcing the “Running on Empty Tour,” AFP Foundation President Tim Phillips resurrects the kind of reaching anti-Obama rhetoric that characterized AFP’s contributions to the health care debate, where the president was viewed as a statist dictator seeking to euthanize Americans through “death panels.”

“Obama’s hostility toward domestic production and his desire to use high gas prices to change Americans’ driving behavior are contributing to the escalating cost of fuel,” Phillips is quoted to say in the release.

In fact, the Obama administration has made bold moves to open up drilling in the U.S. and has drawn criticism for doing so. Oil and gas companies own leases on tens of millions of acres onshore and offshore that they have yet to develop. A recent study by the Interior Department reported that half of all onshore federal leases are not currently being utilized by the industry.

At the top of the “newsroom” section of the Koch Industries website, the company runs a quote by Charles Koch that, to an increasing number of people, may serve mostly to bring to mind the sketchy political strategery funded by the brothers over the years.

“A positive reputation is built by behaving consistently with sound principles, creating real value, achieving compliance excellence and living up to commitments.”