Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data security are very important to us," Uwe Hellmann, Commerzbank's head of brand strategy, told Handelsblatt newspaper Thursday, according to Reuters. A post on Mozilla's blog site stated that it will suspend its advertising until Facebook takes action to strengthen its default privacy settings. "Mozilla is pressing pause on our Facebook advertising," it said. "While we believe there is still more to learn, we found that its current default settings leave access open to a lot of data – particularly with respect to settings for third party apps." British ad council ISBA, which is set to meet Facebook on Friday, issued a statement saying the alleged use of Facebook data for political targeting was "deeply concerning."

More than 50 million Facebook profiles were harvested by an app for data, which then passed the information to political consultancy Cambridge Analytica. This heightened concerns over whether such data were used to try to influence the outcome of the 2016 U.S. presidential election and the Brexit vote. Facebook CEO Mark Zuckerberg apologized Wednesday for the breach of trust and said Facebook would investigate all apps that had access to large amounts of data. ISBA will push Facebook for details on this investigation during its meeting Friday, Director General Phil Smith said in an email to CNBC. "We want to understand the scope of the inquiry Mark Zuckerberg announced yesterday. We want reassurances for our members that it will get to the bottom of the issues and any implications for the public and for advertisers." David Kershaw, chief executive of ad agency M&C Saatchi, said clients would begin to exert pressure on the social network.‎ "Make no mistake, Facebook is an amazing medium from the advertisers' point of view because of the accuracy of its targeting, which comes from data. But I think those large companies are now very nervous to be associated with a medium where the data is being abused, particularly in a political context," Kershaw told the BBC's Radio 4 "Today" program on Thursday.