Say what you like about Peta (People for the Ethical Treatment of Animals) – but they certainly know how to generate their own ridiculous clickbait.

The animal rights charity has called upon Warhammer – that's the miniature table top game Warhammer, where players use figurines of elves and orcs and goblins to stage fantasy battles – to stop dressing its characters in fur.

Well, that sort of makes sense, you might be thinking. The fur trade has been linked to horrific cruelty, after all, and there's surely no reason for a game – or, indeed, for anyone – to use the material for frivolous purposes.

The one snag? Warhammer doesn't actually use any fur in its products.