Courtesy of Frito-Lay

At the October 1 funeral of Arch West, his family plans to honor the former Frito-Lay marketing executive in a somewhat unorthodox way: They'll be sprinkling Doritos on his grave prior to the first scoop of dirt. How else would you celebrate the snack-food visionary who took a good idea, coupled it with market research, and championed the Doritos cause until it hit the shelves in 1967?

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West, who lived to the age of 97, first presented the idea for these crunchy corn chips in 1961 after a family vacation near San Diego, where he encountered a snack shack selling fried tortilla chips. Though the idea initially was met with skepticism, West was undeterred in his quest, which eventually produced taco-flavored Doritos in 1968 and the trademark nacho cheese-flavored Doritos four years later.

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Doritos Fun Facts:

The word "Doritos" is Spanish for "little bits of gold"

In 2008, for the first time ever, Doritos mixed two flavors in one bag with the introduction of Doritos Collisions ‐ Hot Wings & Blue Cheese!

In April 2011, Taco Bell test marketed tacos made with a Doritos taco shell called Doritos Locos Tacos

Last year, Frito-Lay brought back the original taco-flavored Doritos as part of a "Throwback" promotion

In 2010, global sales of Doritos was nearly $5 billion

Doritos Nacho Cheese is the number one flavor for the brand

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