For those just discovering METALS with Batman vs. Superman, Civil War, and Suicide Squad, can you tell us more about Jada Toys?

Jada Toys is a leading manufacturer of authentically licensed and highly stylized toys, games, and collectibles. Jada works closely with major entertainment and vehicle brands to produce the innovative, patented items that our fans have come to expect.

How did Jada Toys get started with licensed character properties and METALS?

The METALS line was born from the idea of changing the way fans and collectors perceive collectibles. We saw an opportunity to create something new that could differentiate us from the rest of what is currently being offered. Because Jada has always held expertise when it comes to working with die-cast, we saw it as a perfect opportunity to create something completely new.