As some rumours swirl around the internet that there will be more plastic than fish by 2050, there are also some great stories about local recycling, like this one about Goby The Fish.

This local beach decided to do something simple, instead of just placing a ton of boring old garbage cans around the beach, they made a giant see through fish out of some barbed wire and mesh, and added a sign to it that said “Goby loves plastic, please feed him”.



The key to the success was that kids had no pleasure in recycling plastics into those old crusty blue bins, but when it turned into a game where they had to “feed” Goby it just took off.

Goby to this day is constantly being fed, and most of the times he actually gets more than he he needs for a days meal. He’s usually taken away by the city overnight to empty all his plastic that he’s eaten, and then brought back the next morning with an empty stomach so people can continue to feed him again and again.

My question is, why is there not a Goby on every single beach in this country!?