According to InsightSquared, it can cost you anywhere from 5-25 times more to acquire a new customer than it does to retain an existing one.

On the other hand, if you reduce your churn rate by as little as 5%, it’s possible to increase profits by 25% to 95%.

With email marketing driving more conversions than any other marketing channel, there’s never been a more important time to reduce email unsubscribe rates within your business.

The truth is, while you can’t always prevent readers from opting out of your emails, you can reduce the likelihood of them doing so with a few proven practices.

And in this article, I’m going to show what many influencers are doing to reduce email churn and nurture better a relationship with their audience, and how you can, too.

Shall we?