A brilliant ad campaign created for Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, reminds us that the worth of a woman should never be measured by something like the neckline of her blouse or height of her heels.

To some, heels of a certain height or skirts of a certain length denote that the wearer must be promiscuous. These “measuring sticks,” however, show just how absurd these measurements seem when removed from their context – regardless of what you think about someone’s clothes, the person wearing them is still a person and should be treated as such.

The ad was design by Theresa Wlokka (art director), Frida Regeheim (copywriter), and other students at the Miami Ad School in Hamburg, Germany.

More info: terre-des-femmes.ch | Facebook | miamiadschool.de (h/t: adsoftheworld)