Copyright holders have now asked Google to remove more than 3,000,000,000 allegedly infringing links from its search engine results since it began publishing records. A new milestone for sure, but not one celebrated anywhere. While Google sees it as confirmation that the DMCA process is working, copyright holders still have plenty of work to do.

Copyright holders continue to flood Google with DMCA takedown requests, asking the company to remove “pirate links” from its search results.

In recent years the number of reported URLs has exploded, surging to unprecedented heights.

Since Google first started to report the volume of takedown requests in its Transparency Report, the company has been asked to remove more than three billion allegedly infringing search results.

The frequency at which these URLs are reported has increased over the years and at the moment roughly three million ‘pirate’ URLs are submitted per day.

The URLs are sent in by major rightsholders including members of the BPI, RIAA, and various major Hollywood studios. They target a wide variety of sites, over 1.3 million, but a few dozen ‘repeat offenders’ are causing the most trouble.

File-hosting service 4shared.com currently tops the list of most-targeted domains with 66 million URLs, followed by the now-defunct MP3 download site MP3toys.xyz and Rapidgator.net, with 51 and 28 million URLs respectively.

3 billion URLs



Interestingly, the high volume of takedown notices is used as an argument for and against the DMCA process.

While Google believes that the millions of reported URLs per day are a sign that the DMCA takedown process is working correctly, rightsholders believe the volumes are indicative of an unbeatable game of whack-a-mole.

According to some copyright holders, the takedown efforts do little to seriously combat piracy. Various industry groups have therefore asked governments and lawmakers for broad revisions.

Among other things they want advanced technologies and processes to ensure that infringing content doesn’t reappear elsewhere once it’s removed, a so-called “notice and stay down” approach. In addition, Google has often been asked to demote pirate links in search results.

UK music industry group BPI, who are responsible for more than 10% of all the takedown requests on Google, sees the new milestone as an indicator of how much effort its anti-piracy activities take.

“This 3 billion figure shows how hard the creative sector has to work to police its content online and how much time and resource this takes. The BPI is the world’s largest remover of illegal music links from Google, one third of which are on behalf of independent record labels,” Geoff Taylor, BPI’s Chief Executive, informs TF.

However, there is also some progress to report. Earlier this year BPI announced a voluntary partnership with Google and Bing to demote pirate content faster and more effectively for US visitors.

“We now have a voluntary code of practice in place in the UK, facilitated by Government, that requires Google and Bing to work together with the BPI and other creator organizations to develop lasting solutions to the problem of illegal sites gaining popularity in search listings,” Taylor notes.

According to BPI, both Google and Bing have shown that changes to their algorithms can be effective in demoting the worst pirate sites from the top search results and they hope others will follow suit.

“Other intermediaries should follow this lead and take more responsibility to work with creators to reduce the proliferation of illegal links and disrupt the ability of illegal sites to capture consumers and build black market businesses that take money away from creators.”

Agreement or not, there are still plenty of pirate links in search results, so the BPI is still sending out millions of takedown requests per month.

We asked Google for a comment on the new milestone but at the time of writing, we have yet to hear back. In any event, the issue is bound to remain a hot topic during the months and years to come.