IKEA Singapore’s promo video for its 2015 catalogue is sure to make you smile for at least two reasons. Firstly, its an excellent parody of Apple’s (already heavily parodied) product ads. Secondly, it uses digital catch-phrases like “original touch interface”, “eternal battery life” and “loads instantly with zero lag” to remind us that traditional mediums like print are sometimes more engaging, effective and compelling than their digital counterparts. Check it out below.

IKEA couldn’t have timed it better with Apple’s iPhone 6 launch less than a week away. BBH Asia Pacific is the agency involved. What’s your take on this? Share this post and your views in the comments below.



