The Lincoln Aviator is the latest new model from the luxury American brand, and industry watchers say it is yet more evidence that the brand has returned to its roots.

After showing off a concept version of the vehicle at the New York Auto Show in early 2018, the brand is unveiling the production version at the Los Angeles Auto Show on Wednesday.

The Aviator comes as Lincoln is still enjoying the astounding success it has had with the 2018 redesign of the Lincoln Navigator. After Lincoln introduced that vehicle, the company was selling them so fast it was having trouble keeping production up. That momentum has largely continued throughout the year. In the month of October Navigator sales were up 70 percent over the same month in 2017. Many customers are opting for the most luxurious versions, such as the Black Label, which can command prices up to $100,000.

Now the brand is aiming to repeat the trick in another segment.

The 2019 Lincoln Aviator is a smaller SUV than the Navigator, and it is the latest step Ford's luxury brand is taking in carving out a place for itself as a purveyor of spacious and comfortable SUVs that float over the pavement.