How can facial data improve shopping experiences?

Dylan Gerard explains the pros and cons of retailers using AI-powered facial recognition.

This data has the potential to help retailers improve the shopping experience for their customers BUT they need to be transparent, ensure data is securely stored and only analysed in aggregate to protect the privacy of individuals.

Rahul Telang, professor of information systems at Carnegie Mellon University, states that hacking is inevitable so data needs to be aggregated to protect private information and minimise any potential breach damages.

Side note -> this study by Criteo and Forbes Insights demonstrates that retailers are looking to data co-operatives as a way to counter competition from the e-commerce players.