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There’s a wince-y kind of look that Miles Wolff seems to have developed after his decades as the de facto boss of “indie” baseball in North America.

Take, for example, when he described how things are going in the run-up to the groundbreaking visit by Cuba’s national baseball team to the six cities in the Can-Am League including, of course, the Ottawa Champions (in which Wolff is majority owner.)

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The league discovered, shockingly, that the northern New Jersey area is the second-largest centre of people of Cuban-American descent in the U.S., right after Florida. So, the Can-Am’s three teams in the area have been having a field day promoting the first tour by a Cuban team since Fidel Castro booted the pros off the island.

A natural sales pitch, but it seems that one typically go-getting owner is going even further in his promotional efforts.

“Rockland (Boulders, from north of New York City) has already sold 14,000 tickets,” Wolff says proudly over coffee with his Champions management team recently.