The video will start in 8 Cancel

Strictly is on its way back! Don't miss our regular newsletter round-up with the latest show news Subscribe Thank you for subscribing We have more newsletters Show me See our privacy notice Invalid Email

Ruth Langsford was infuriated on today's This Morning with a "gold digger" who teaches women how to bag a billionaire.

Anna Bey, who set up JetsetBabe.com in 2012, advises ladies how to enter high society and live a luxurious lifestyle by hooking up with a rich man.

The Swede left her home for Italy at the age of 19 and was introduced to an affluent lifestyle by a "typical rich kid".

After getting a taste of luxury she can never go back to a simple life and only dates men with a lot of money in their bank accounts.

This prompted a few awkward glances from Ruth, who hit back at Anna for the message she was sending out to women.

(Image: ITV) (Image: ITV)

The presenter said: "Some people would use the word 'gold digger' - have you heard that?"

Anna replied: "The word 'gold digger' has a very bad reputation and I don't agree with that. I’m not teaching women to be gold diggers.

Hitting back, Ruth said: "You are teaching them to only look for a rich man. What about love? Could you love a poor man?

Honest Anna admitted: "Of course you can. I don't think I could. I do prioritise a comfortable lifestyle as much as I prioritise love."

(Image: ITV)

Anna blogs about high society and the unwritten rules of how to join it, which involves transformation with looks and behaviour.

The Swedish businesswoman, who lost 15 kilos in weight, has had a nose job and fillers in her cheek bones and chin.

She said: "There are billionaires who have a 'plain Jane' type of girlfriend. But the majority want a high calibre woman by their side.

"I think we have to be honest with the fact we live in a very superficial world so why beat around the bush. If you want the prime mate you have to look your best."

(Image: ITV)

Anna insisted she was trying to teach women to be independent of their billionaire partner by having savings, a good education and work experience.

She said: "When the day happens the man leaves them or they want to leave the man they can take care of themselves."

Although Ruth argued they would be "scuppered" with "no back up".

(Image: ITV)

This Morning viewers rushed to Twitter after noticing Ruth's reaction to Anna.

One viewer said: "Ruth your facial expressions are priceless at times - particularly following the bag a billionaire item!!"

Another added: "Anyone else think Ruth is on one today?"

A third said: "Watching #ThisMorning and I understand what Anna is saying. I’m not sure why Ruth doesn’t. Of course you can be smart & independent and still have a man give you money or pay for things."

*This Morning airs weekdays on ITV at 10.30am

Do you have a story to sell? Get in touch with us at webtv@trinitymirror.com or call us direct 0207 29 33033