During the pandemic and ensuing lockdowns, fewer people commuted to work daily, and many local businesses cut their marketing budgets as they fought to stay open. These conditions have strained the radio advertising market.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.

According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.

Speaking with authenticity is a trait that people don’t often associate with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them.

Audio advertisers have no problem showing that their ads were listened to, but they face difficulty in proving whether their ads affected listeners’ behavior.

"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

Navigating the Hype Around Authenticated Audiences | Sponsored Content While adjusting to a new climate where first-party data is more important than ever, it’s crucial to understand that this data can vary considerably in quality, applicability, scale, and transparency.

Facebook and the US Election eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

How Has the Pandemic Affected Spending? US history has seen plenty of recessions. But a recession during which consumers are largely confined to their homes for weeks on end and afraid to set foot in stores when they do venture out? That’s something new. And there’s a mix of commonality and difference in the ways different income groups have responded to this weird set of circumstances.