Arthyron said: 1. What kind of numbers/turnout/reach will you be expecting with this initiative? Click to expand...

sign up 50 fully trained merchants in Uruguay and 10 in Buenos Aires.

consult with and orient an additional 250 merchants in Uruguay and Buenos Aires. (Dash Uruguay and Dash Buenos Aires will continue the sales process with them.)



open at least 400 wallets in Uruguay and 100 in Buenos Aires. (I expect we can easily open 1,000 wallets but given the tightness of the budget, we're only asking for 400 airdrops of USD$6.40 in Dash - we will probably have to reduce the airdrop value.)



speak with at least 1,000 people on the streets of Uruguay and Buenos Aires and in meetups about Dash.



identify, train and mentor 25 Dash leaders in Latin America across Uruguay, Paraguay, Chile, Haiti and Buenos Aires to the point where they're ready to sign up new merchants, hold effective meetups, distribute airdrops, compete for the Dash Force meetup prize, submit DashBoost proposals, and, ideally submit Treasury proposals that are well-planned, likely to provide important results to the DAO and are reasonably-priced. (We've identified 12 candidates so far.)

reach 250 potential Dash leaders online with the opportunity to learn more about Dash and become involved in growing Dash in Latin America.



reach 500 people at the Uruguay Blockchain Summit with our stand and Eugenia Alcalá's talk.

reach 15 Uruguayan reporters, 50 crypto reporters and 10 international finance reporters with our Dash Latam Summit press conference, where we will impress the world with Dash's progress right now towards Dash mass adoption in Latin America, and our results in Uruguay and Buenos Aires that first week of September.



reach at least 10,000 readers via press coverage of the Dash Latam Summit.

get at least 5,000 collective views on videos we create around this proposal, which have varying audiences such as: new Dash merchants, new Dash users, new Dash leaders, the general public, reporters (both Spanish and English speakers) and investors.

Arthyron said: 2. Are you in contact with local Dash affiliates in Uruguay, planning to establish/train new affiliates, etc? What's the plan there? Click to expand...

Arthyron said: 3. How are you getting the word out about this LatAm initiative, who will be your target audience? Click to expand...

users and merchants in Uruguay and Buenos Aires.

potential Dash leaders who can enter the training course.

attendees of the Uruguay Blockchain Summit 2018.

members of the public in Uruguay, Latin America and the world who are interested in crypto, finance and economics.

We expect to:There are no Dash affiliates in Uruguay at this time that we have been able to discover.We started, some time ago, a process of reaching out to Uruguayan residents who have compatible interests, such as a general interest in crypto, entrepreneurship, liberty, etc., to identify multiple Uruguayan candidates that can take part in a Dash leadership training program. This way we can generate a whole group of trained people who can take their own course as they each individually or as a group see fit, and we aren't relying on just one individual.We are gathering a group of suitable people from across Latin America to enter a kind of distance learning/mentoring program for how to effectively market Dash at the local level by signing up merchants, opening wallets and connecting the two. The curriculum is composed of the most successful tactics and techniques in use today in Venezuela, Argentina and Colombia.The goal is to take these new Dash leaders from zero to a complete beginner's knowledge of crypto, Dash and effective, low-cost, merchant-centric Dash marketing, and help them develop successful Dash marketing projects that can compete for community funding, so that Dash is growing across all of Latin America simultaneously.So far, we have individuals joining the course from Uruguay, Paraguay, Chile, Haiti, Ecuador and Mexico. We are constantly reaching out to look for more people to join the training course.We have a few target audiences:The most important audiences are the users and merchants in Uruguay and Buenos Aires.We're using a low-cost, merchant-centric strategy and are targeting businesses that are under-banked or not banked at all, that do business primarily in cash and where we are likely to find the owner working in the business.This audience is generally hungry for opportunity but is not to be found easily online, so we will be walking the streets of Montevideo and Buenos Aires speaking with these merchants one-on-one, providing them with impromptu short Dash talks, Dash wallet training, marketing materials and a persuasive sales pitch to join the Dash network by accepting Dash as a form of payment.With selected merchants, we will hold promotions at their store where we will invite members of the public to come in, receive short Dash talks and wallet training, open Dash wallets, receive small Dash airdrops and spend some of their Dash at the hosting merchant right then and there.In this way, we immediately show the utility of Dash for the merchant (we brought him new business) and for the user (he got some training, some Dash and a chance to spend it immediately).We'll leverage these merchants' own existing commercial and word-of-mouth networks, as well as local foot traffic, to find suitable people to open Dash wallets who know the merchant or at least are in a position to conveniently return and continue spending Dash there.So we will start with merchants, and through the merchants we will find the users. Both the merchants and the users will help us get new merchants (because they love the Dash experience), and thus the process becomes self-growing.An important part of this, in order to build confidence, is to provide a buyback guarantee. When the merchant receives Dash, they may want to hold just some of it. They may want or even need to convert it into fiat. So we will offer the buyback guarantee to ensure they can do that. In this way, we provide a convenient exchange service until such time as the market recognizes the demand for Dash exchange services and new providers enter the market.On day 1 in Uruguay, we will trial merchant adoption efforts in a few different neighborhoods of Montevideo, then select the one where we had the greatest success and build a network of merchants in that area that can serve as a kind of Dash neighborhood. This merchant concentration strategy adds another layer of utility, because when we have 20 merchants in a given area, we can hold a merchant fair, and new Dash users then have a wide selection of merchants with which they can spend their Dash. Word of mouth can become viral at this point, and social proof puts Dash on everyone's mind, leading new merchants to come to us.This low-cost, merchant-centric strategy is not glamorous. It's a lot of repetitive street work. But it works because we go to the merchants and users with concrete value/connection, rather than waiting for them to come to us (such as with a meetup).Thanks Arthyron for your questions! We're thrilled to receive more questions.