Closing Techniques

Techniques > Sales > Closing Techniques

One of the most important stages of selling is closing the deal, which is the actions taken by the sales person to gain agreement to the sale. There are many closing techniques in sales, which are prescribed actions that sales people take to persuade the customer to make the necessary commitment. Here are some of these:

This is a big list, but the real list of closing techniques is almost endless. You can go to each need, for example, and invent several closes around satisfying or threatening them. Here are closing tips to help you further.

'Sell on the tangibles, close on the intangibles' is good general advice. Note how many of these methods follow this rule.

Don't forget the caveat in all of this. If people feel tricked or otherwise betrayed, they will not only not buy from you now, they may well never buy from you ever again or even turn all their friends against you. In particular beware of using unsubtle techniques with professional buyers, who can usually see them coming from miles away.

See also

Closure, Closing tips, Sequential requests, Negotiation tactics

Books on Sales Closing

Sales Books