Netflix Biggest Cause of TV Ratings Drop While cord cutting has been a small but meaningful trickle, TV ratings have also taken a major hit over the last year -- in particularly children's programming . With Netflix now accounting for around 6$ of all TV viewing in the United States, Wall Street analysts estimate that Netflix was responsible for around 43% of the ratings decline networks witnessed last quarter. "Netflix as a percentage of traditional TV will steadily rise to the low-double-digit range over the next four years, representing the majority of the declines in traditional TV viewing," states analyst Michael Nathanson.







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Most recommended from 34 comments



Camelot One

MVM

join:2001-11-21

Greenwood, IN 5 recommendations Camelot One MVM Yeah, it's all Netflix It has nothing to do with DVRs, the increase in commercial time per hour of programming, or the massive decline in original ideas being broadcast.