"It seems we're lucky, or fortunate or done all the right things," he said. "Everyone in craft beer is brewing the best beer they can. There's no way to say, 'This is how we do it.' It's a number of things. A few years ago I got the feeling people were pretty excited about drinking our beer, and I think it's a testament to the fact our head brewer, Todd Haug, brews great beer. I think that's the beginning and end of the story."