What is SEO?

SEO is a technical process through which different changes in your website structure and content are implemented in order to improve its visibility in organic results from search engines.

How to help Google understand your website

What we commonly want when we design and develop a website or an app is that users find them intuitive and easily comprehensible. But, what about Google? Why do we want a website to be Google-crawler friendly?

Well, the answer is easy. A clean code generates a better layout and also, if we want to appear among the first results of a search in Google, for instance, we will need to help the crawlers’ indexation.

Users usually stay at the 2 o 3 first results, ignoring the rest. Here is a graph that shows how people perceive information doing a search:

This is known as F pattern.

What does indexation mean?

When you deploy a website, you can request Google to do a full or partial analysis of the website. That means, getting all the anchors of your website and also getting all the h1 and h2 of it. The latter will also be some of the main keywords of your page, which means the words you will be able to type in the search input and get some results.