You’ve been reading about this cryptocurrency thing. You’ve heard it’s the future! And you want to give it try.

You finally get yourself some tokens, and now you need to send them somewhere. Maybe to a friend, an ICO, or an exchange.

And that’s when you see it for the first time.

An Ethereum address.

0xAb5801a7D398351b8bE11C439e05C5B3259aeC9B

(This is the Ethereum address for one of the wallets of Vitalik Buterin, creator of Ethereum.)

What in the world is that scary mass of computer code?? Did something go wrong?

How is this possibly the future?

Unfortunately that really is how the receiving address of a cryptocurrency wallet looks like.

But it doesn’t have to be like this.

Another Way

In the last year or so, a bunch of really smart people created something called the Ethereum Name System, or ENS for short. It allows people to register .eth domains (e.g. your-name.eth) and set them up to represent Ethereum addresses.

So rather than using the the painfully long Ethereum address above to send tokens to Vitalik, you could pretend such scary things don’t exist and simply send to vitalikbuterin.eth (this is just an example, don’t try sending to this!).

In other words, ENS and .eth domains make the cryptocurrency world work just like the rest of the Internet you already know and love (e.g. google.com, yourname@gmail.com, et al).

There’s one hiccup though: while the ENS system works great, it is (by design) a fairly difficult-to-use base layer system. For ENS to really take off, we need consumer-facing services that make it easy for the average person to register .eth addresses.

That’s where ETHSimple comes in.

The ETHSimple Turtle

The Solution

ETHSimple makes registering and setting up your very own custom .eth address easier than ever.

No more having to remember auction times and bid reveals — better yet, if you don’t know what we’re talking about, you don’t have to!

All you need to do is make sure you’re logged into an Ethereum-enabled browser (e.g. on desktop, Chrome with the MetaMask extension; on mobile, Coinbase Wallet, Status, et al.) with some ETH, search to see if your domain is available, and click the button. We handle the rest!

We’re committed to constantly improving the process, so please be in touch with us on Telegram if you have any questions or ideas!