Netflix Inc. NFLX, -0.05% has lured one of Hollywood's top TV hitmakers, producer Ryan Murphy, in a deal worth as much as $300 million, according to a New York Times report Tuesday night. Under the five-year deal, Murphy will make new series and films exclusively for Netflix. Murphy's contract with 21st Century Fox FOX, -2.67% expires this summer, and he will reportedly start at Netflix in July. Murphy was behind such shows as "Glee," "American Horror Story" and "American Crime Story." Murphy's move is seen as a huge get for Netflix, and a serious creative blow to Fox, which is in the process of being acquired by Walt Disney Co. DIS, -1.22% Netflix has been stocking up on creative minds as it bolsters its slate of programming. Last year, Netflix poached star producer Shonda Rimes from Disney's ABC Studios to a multiyear production deal, and Oscar-winning filmmakers Joel and Ethan Coen also signed a deal to produce a Netflix series.