Nucleus Vision is a blockchain and IoT based contactless identification system that uses nCash crypto-currency to enable transactions across retail ecosystem. The technology of Nucleus is a technology solution that has been covering one side to the other side to capture and confirms the data to retailers which has not accessed. The organization tends to make a bridge to the gap between the online and offline retail world.

What is nCash

Nucleus Vision has their nCash token for crypto-currency. This token is mostly used for transactions towards their own ecosystem. In this ecosystem the transactions may vary from reward points to pure play of currency that is consisted by the information to currency as exchange between the players in the ecosystem. It is also non-mineable crypto-currency that supplies 10 billion tokens.

Transaction Players

To know the transaction players for nChash need to know about Data Exchange and Loyalty and Reward Programs. Because these two are the basic of nCash token system and whoever wants to own a nCash token must know about these:

Data Exchange

Nucleus is inherently a data exchanges among players on the platform. The nCash token is the payment system enables data exchange that is remunerated by data providers and for rewarded sharing their customer data. The internet corporation has been monetized by the customer information through several form of advertising. The benefits are solely maintained through exclusive control over these data. The company shifts the power of monetization towards the customers and allows them to take full control over that. So the nCash token will be the currency for the data exchange, remunerating data providers and also rewarding customers for sharing own data. The decentralization shows their truest and strongest forms.

Who are These Data Providers

The “Brick and Mortar” retailers are looking for having the insights to grab customers. So basically these retailers are the data providers. Every individual entity for example retailers, brands, telecoms, credit card providers, loyalty programs mainly holds these customer data which also has successful medium for them that communicates not only seamlessly but also securely share this data among themselves. These are the mutual benefits for their own and also for their customers. The ecosystem of Nucleus connects with all the separate data providers that allows them to secure transmit data over the organizational platform. The platform also derives insights about customer behaviour in-store and helps to increase in store conversions. The retailers will make payment to the data providers of nCash token obtains data over this platform. In every purchase or exchange by using the Nucleus platform, a portion directly enters to the customer’s wallet as a form of nCash token that has authority to exchange their data.

Data Movement towards Retailers and Customers

In every earning through nCash token, customers also earn token by walking into Nucleus powered retail store. As brand and retailers spend billions on offline marketing campaigns to attract customers to the stores. By spending through nCash, this money will add value to their token. The nCash token is becoming the new age mechanism for the retailers to incentivize their users. It will also help them to make their users to visit the stores more frequently, driving up store purchase and increase brand loyalty.

Loyalty and Reward Programs

Nucleus provides loyalty network that accommodates a number of brands and retailers as the program facilitates interactions in terms of convertibility in exchange of points. This program also enables universality and seamlessness of loyalty rewards by the use of the nCash crypto-currency token.

nCash tokens rewards the customers which has been making potential buyers more interested in visiting the stores physically and marking purchases. Retailers also strengthening their store sales which have let the trend of store visits and sales go upward.

Website : https://nucleus.vision/

Bitcointalk Announcement : Announcement

Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=1126963