Nordstrom Inc. JWN, +2.37% will stop selling the Ivanka Trump brand, a decision that came as a result of lackluster sales, according to a late-Thursday Bloomberg report. The retailer was also the target of the Grab Your Wallet campaign, which urges consumers to boycott goods and retailers that have business ties to the Trump family. The co-founder of the group, Shannon Coulter, has tweeted about the news, saying "You did this." Company executives addressed the controversy over the brand, according to an email obtained by Fortune in Nov. 2016, and tweeted about the issue saying that selling certain products shouldn't be "misunderstood as us taking a political position; we're not." Nordstrom shares down nearly 14% for the past year while the S&P 500 index SPX, -0.46% is up 19.3% for the same period.