The pace at Singh’s Sporting Goods is as languid as a cricket match — some of which can last for five days. A customer might try 30 bats before deciding to think it over and return the following day. Another might wander in, take a seat and watch a game from New Zealand on the shop’s TV.

The notion that cricket is the world’s second most popular sport is illustrated in the store’s West Indian, South Asian, English and Australian clientele, who compose New York’s modest but ardent cricketing community.

With the city’s summer cricketing season underway, and players fantasizing about weekend league matches complete with jerk chicken lunch breaks, the store has started seeing its busiest days. In winter, its owner explained, “you might not see a customer for a day or two.”

There are only a handful of shops around New York that specialize in cricket equipment. And while the sport is hardly a mainstream pastime, Singh’s is a destination for the serious bowlers and wicketkeepers of the five boroughs.