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Re: Wash Post story -- Sorry to write this on a Saturday night

From:robbymook2015@gmail.com To: john.podesta@gmail.com CC: jbenenson@bsgco.com Date: 2015-02-22 13:51 Subject: Re: Wash Post story -- Sorry to write this on a Saturday night

I totally agree on the challenge of batting this down (as Joel knows per my many responses to his cranky emails). What worries me about this one in particular is that Spence was in here on Thursday and then this story shows up two days later. He was talking to someone--whether directly to a reporter or someone else who did. Every other silly "leak" has been traced back to staff recruitment calls...Spence was not tasked with talking to anyone. On Sun, Feb 22, 2015 at 10:47 AM, John Podesta <john.podesta@gmail.com> wrote: > Joel, > I generally agree with the point, but we need a strategy on this that goes > beyond internal discipline. This story could have been written without any > of these big mouths blabbing. The mere involvement of Wendy gave them > license to write this. The only thing in the story that indicated that > someone on the inside was talking was the reference to the H, although one > of Peter Sealey's big clients is Coke so we probably know where that came > from. We can and should try to shut this down, but it is going to be tough > until we get to a point where someone can actually talk on behalf of the > campaign. One particular challenge is Spence. He's worked with them for 40 > years. He's like Harold Ickes-Reporters will think he's inside even if he's > not. We need a strategy to enable people who are real and disable those > that aren't. > John > > JP > --Sent from my iPad-- > john.podesta@gmail.com > For scheduling: eryn.sepp@gmail.com > > On Feb 21, 2015, at 10:12 PM, Joel Benenson <jbenenson@bsgco.com> wrote: > > But this is by far the most damaging story and most damaging type of > story we can have. > > > > The press will love writing these. I did when I was a reporter. > > > > I think we need a paradigm shift in how this world operates we have to > convince HRC and probably WJC that her meeting with 200 people doesn’t > help her. Hiring corporate wizards has never been a successful strategy in > campaigns. And anyone whose name is in the paper 48 hours after they meet > with her needs to be cut off completely from her campaign. . > > > > Almost everyone on this team that has been assembled has been busting > their tail to make this work and to work against this kind of stuff and > it’s going to get demoralizing in a hurry. > > > > I’m open to all and any alternatives on how to truly solve this but I > really feel that when she is back from CA we have to solve this. > > > > Thanks, > > Joel > > > > > > > http://www.washingtonpost.com/politics/the-making-of-hillary-50-marketing-wizards-help-reimagine-clinton-brand/2015/02/21/bfb01120-b919-11e4-aa05-1ce812b3fdd2_story.html > >