The travel and tours industry is expanding significantly, especially with the various innovations that are springing up within the ecosystem. The rate at which people travel across the globe nowadays raises genuine questions about the factors that might be responsible for the new global desire of seeking new adventures and exploring foreign lands.

A particular group of travelers that is becoming popular in the travel and tours industry are those who travel as individuals. About 25% of American travelers say they will travel alone in 2018. This means that any of them traveling to new destinations is left with the option of making inquiries, unlike group travel where the chance of a familiar traveler is higher.

Also, the number of solo travel searches on google between January 2015 and December 2017 grew by as much as 40%. This hike in travel volume increases the pressure on travel sites who most often revert to various techniques in meeting up with traffic demands. Unfortunately, some of the measures employed by these online companies fail to satisfy the expectations of the travelers.

Being that over 40% of all travel bookings are usually made online, this dwindling quality of service is having a significant negative impact on the industry. This negativity has persisted because of the centralized nature of the companies as they now operate a monopolistic system within the industry, making it look like travelers have no choice than to patronize them.

This perceived impunity inspires the online booking platforms to leave inaccurate information on their portals and indulge in inappropriate practices like paying for reviews. In the end, these practices leave a bad taste in the mouth of travelers, causing them to lose confidence in patronizing online booking platforms.

Blockchain intervention

The blockchain protocol being implemented by Cool Cousin appears as a timely intervention in the travel and tours industry. The platform is wholly adapting blockchain technology into its services in order to create a decentralized community. This adaptation completely eliminates the reliance on wholesale information found on the centralized websites, most of which is usually outdated. Also, the motivation to falsify review statistics becomes totally unnecessary.

The ultimate goal of any traveler when searching for services is the guarantee of trip satisfaction even before embarking on such trips. The blockchain setup of Cool Cousin connects travelers directly with locals within their desired destinations. This peer-to-peer connection totally replaces the need for website recommendations and reviews with direct real-time feedback mechanisms by real individuals.

Guaranteed service delivery

Imagine the satisfaction derived when dealing directly with a local on the ground who provides information on the current situation of things in an intended travel location. This completely resembles having a friend in every major city in the world. The locals are paid for their services by using the blockchain’s underlying token, CUZ. This also encourages the economic growth of the real owners of these resources, rather than having the big multinationals exploiting these cities and taking away their revenue.

No doubt, this innovation is going to eventually envelop and consume the existing systems that are already proving unreliable. In as much as the travel and tours industry if focused on convenience and satisfaction, being able to trust the services received cannot be overemphasized. Hence, by decentralizing these services down to individual levels, the pressure to meet up with growing demands becomes de-emphasized. This will rebuild the trust and confidence that the industry needs and improve the quality of service rendered by locals, eliminating several overhead costs and guaranteeing much more value at lower prices.