Analysts are concerned that YouView, which Mark Thompson, the BBC's Director General, called the next chapter of its TV development at last month’s Oxford Media Convention, could become increasingly obsolete if it fails to launch until 2012. Ian Maude, head of Internet at Enders Analysis, said: "The later YouView leaves it to launch, the market opportunity will shrink, with consumer demand being soaked up by other services and web TV applications. If they can't get it out before the Olympics, which is looking less and less likely, I wouldn't bother. It's a badly kept secret that the team are considerably behind schedule.”