A Look Inside the Hotel Industry

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Source: BestHospitalityDegrees.com

A Look Inside the Hotel Industry

The hotel industry is back on track after the recession, expanding to give millennials and international travelers greater options. Let’s look at the booming hotel industry.

Imagine every Houstonian living in a hotel room. And none of them are home.

That’s how many vacant hotel rooms there were in America at any point in 2012.

In other words:

1/4th of NYC could fit into our vacant hotel rooms

At any moment.

The bigger picture:

That’s only 39.6% of our total rooms.

Those are a lot of rooms.

And a lot of money.

The average lodging customer has extra money to spend.

40% traveled for business

60% for leisure

The typical “business room” customer

male (67%)

Aged 35-54(52%)

Professional or managerial position (58%)

Average household income: $120,000

The even BIGGER picture:

Travelers in the US (domestic and international) spend:

$2.3 billion a day

$97.6 million an hour

$1.6 million a minute

And $27,125 a second.

International travel to the US is occurring at record levels

International travelers to US–7% increase to 67 million

Overseas arrivals to US–7% increase to 29.8 million

Canadian arrivals to US–6% increase to 22.7 million

Mexican arrivals to US–8% increase to 14.5 million

(all record number of arrivals)

—

With most of the money spent on lodging spent at suburban properties charging over $85.

Largely with these few hotel groups

1. Wyndham Hotel Group

7,260 hotels

66 countries

Including:

Wyndham Hotels and Resorts

Wyndham Grand

Wyndham Garden Hotels

Tryp

Wingate

Hawthorn Suites

Microtel

Dream Hotels

Planet Hollywood

Ramada Worldwide

Baymont Inn and Suites

Super 8

Howard Johnson

Travelodge

Knight’s Inn

Night Hotels

2. InterContinental Hotels Group

4,602 hotels

Over 100 countries

Including:

Candlewood Suites

Crowne Plaza

Holiday Inn Hotels and Resorts

Holiday Inn Club Vacations

Holiday Inn Express

hotel Indigo

InterContinental

Staybridge Suites

Hualuxe

Even Hotels

3. Marriott International

3,800 properties

74 countries

Including:

The Ritz-Carlton

BVULGARi

JW Marriott

Edition

Autograph Collection

Renaissance

AC Hotels

Marriott Hotels

Courtyard

Springhill Suites

Fairfield Inn and Suites

Residence Inn

TownePlace Suites

Marriott Executive Apartments

Gaylord Hotels

Marriott Vacation Club

Areas in which the hotel industry is evolving:

1.) Targeting millennials

2.) Heightened speed and precision

3.) Better customer service

4.) More international visitors

5.) Social media and mobile campaigns

6.) Content marketing, not traditional marketing

7.) Focus on web

8.) Reputation Management

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