A good keyword optimized title is a must. Poorly optimized titles targeting keywords that are simply not searched for can mean the difference between zero and a hundred sales a month. Thankfully the Amazon search is really customer orientated so it’s pretty easy to find the perfect keywords for your title. Since the Amazon search is based on autocomplete it’s pretty easy to find what people are looking for. We do this by writing out some basic words in a keyword research tool like the one you already have in Merch Informer . If you are really cash strapped you can just go to amazon and start typing keywords to see what suggestions Amazon will toss up (if you are going down the manual route don’t forget to switch the amazon search to the desired category so that the suggestions will match your niche). A good starting point for keywords can be phrases like: Straight OuttaKeep CalmI amI might BeWill YouThis is Basically the idea is to come up as many sentence starters as possible and narr…