would I wear it? No.

Do I see if as being useful? Yes, actually!

Keeping your face warm is both tough and important when its really cold. And especially if its snowing or windy you get your hood blown off, or your goggles fog up or whatever the case may be. This sort of simplifies that.

HOWEVER!

Its just silly looking for one. The pompom especially.

The jacket looks too lightweight to be usable in the only conditions I see a point for it.

The goggles would likely still fog up.

Looks uncomfortble.

How about a well insulated face mask with goggles? Then you can wear it with a regular jacket. And you wont feel so bad for spending $400 on something silly.