Media playback is unsupported on your device

According to devotees of India's Dinkoist movement the universe was created by a cartoon mouse called Dinkan many millions of years ago. But Dinkoism itself is one of the world's newest faiths having only been created by atheists in 2008 as a vehicle for parodying the excesses of organised religion.

But while some followers of other religions don't see the joke, social media is helping Dinkoism gain new converts.

Video journalist: Alvaro A Ricciardelli

You can follow BBC Trending on Twitter @BBCtrending, and find us on Facebook. All our stories are at bbc.com/trending.