3. Lists Within Ad Copy

Organizing copy through lists is a tried-and-true method for marketers to organize thoughts clearly. This year we saw more and more advertisers adapting lists within Facebook ad copy.

This tactic is pretty straightforward but can be used in many different ways. Try listing product value propositions, company stats, industry facts, or simply listing components of your offer. As a bonus, add emojis instead of bullets for stronger visual cues.