Award-winning plant-based Oumph! is now avaliable at Whole Food Market stores in the UK. Four varieties are part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk.

“We are very happy to be launching our products at Whole Foods in the UK”, says Oumph! co-founder and Head of Progress Strategy for Food for Progress Anna-Kajsa Lidell. “The Oumph! products are designed to create cravings for a wide audience, including families, foodies, chefs and fast food loving vegans”.

Oumph! is a new award-winning mouth-watering food from the plant kingdom. Oumph!, which is made from soya beans, has increased a flow of new consumers to the Swedish plant-based food sector, both in retail and food service. In Sweden Oumph! increased the category growth in retail by 24% over the past year. In 2016 Oumph! was awarded Food Product of the Year by the Swedish Grocers Federation.

Oumph! was a great success at the Just V Show at London’s Olympia earlier this year.

About Oumph!

Oumph! is made from soya beans. It’s completely plant-based, free from gluten, dairy and nuts.

The Oumph! range of products are easy to cook. They are versatile and suitable to grill, boil, sauté, deep-fry or heat over an open fire.

The Pure Oumph! comes in three varieties: The Chunk, The Strip and The Filet. Pure Oumph! contains nothing but soya protein concentrate, water and salt.

Spicy Oumph! is an entire range of Oumph! products, seasoned with our own spice mixes such as: Pulled Oumph!, Thyme & Garlic, Kebab Spiced, Salty & Smoky, Tandoori BBQ, Tarragon & Lemon, Grill Spiced and Bibim Oumph!

Oumph! at Whole Foods

Four varieties are part of the initial launch at Whole Foods in the UK: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk.

Oumph! is part of a wider concept within Food for Progress and a tool for igniting positive change in the way we create, prepare and enjoy good food on a global scale.

Read more about Oumph! here!

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