The Xbox One includes an updated Kinect motion sensor and is being billed as an all-in-one entertainment system rather than just a gaming console. (Picture: AP Photo/Nam Y. Huh)

Two Xbox fans were attacked for their brand new consoles minutes after they went on the market in a midnight launch.

The unnamed pair, aged 25 and 27, had just bought the newly-released Xbox One from a Gloucester store and were walking back to their car at 12.15am.

As they unloaded the games consoles into the car, parked in St Michael’s Square car park, the men were ambushed – the 27-year-old was knocked unconscious and the 25-year-old suffered injuries to his face.

The £429.99 console was launched at midnight last night at roughly 300 Game shops and 100 Tesco stores across the country.


Xbox fans play the latest games during the Xbox One fan celebration and launch party in Los Angeles (Picture: Gus Ruelas/Reuters)

There were identical launches in New York and Los Angeles, too, with the PS4 also receiving a midnight launch on November 29.



Gloucestershire Police are now appealing for shoppers who attend midnight sales to place their purchases in another bag to make what has just been bought less obvious.

A spokeswoman said: ‘Inquiries are ongoing to find those responsible and officers are eager to hear from anyone else that was in the area and may have witnessed the robbery.

‘Police also suggest that you park your car in a well-lit area, and as near to the shop as possible to keep your journey short. If you become suspicious of anyone around you then call the police.’

The latest robbery comes two months after a Grand Theft Auto fan was robbed and stabbed hours after buying the new video game in north-west London – also following a midnight launch.