Legal action is rarely pleasant. So if you're a fan of Jack Daniel's, it may comfort you to know that the whiskey brand has sent one of the nicest cease-and-desist letters ever to a writer, Patrick Wensink, who was using a book cover very clearly inspired by its logo.

In the memo (below), the Jack Daniel's attorney notes that the company is "certainly flattered" by his use of the logo, and that because the author is "both a Louisville 'neighbor' and a fan of the brand," they're only asking him to change the cover design when the book reprints. And if he decides to change it earlier, they'd be "wiling to contribute a reasonable amount toward the cost of doing so." That's not just good PR — that's being a reasonable company. Hats off to the Tennessee distillers. [via The Atlantic]

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