Welcome to the second annual Verge Hack Week. We're totally blowing up our site: we've given our reporters and editors the entire week to play with new tools and experiment with new storytelling ideas, while members of our amazing product team have gathered in New York to help build all sorts of interesting new things. Learn more.

You can Kickstart a high-tech beer cooler. You can Kickstart a head pillow that makes you look like a horror movie antagonist. You can Kickstart potato salad. You can Kickstart anything. But what should you Kickstart? There must be something you could build, code, or design that'll have people you don't know hurling money at you, surely. Everyone else is doing it.

"But Rich!" you say. "Thinking of stuff is hard!" Then let The Verge take all of that pesky creativity out of the decision with this handy "What will I Kickstart?" flowchart. Simply select the options you like and we'll tell you whether your campaign will misfire or make you a millionaire. Remember, when you're rolling in your pool of solid gold coins like a naked human Scrooge McDuck, who gave you your big idea.