To simply call Buunch a flower delivery service would be something of an understatement. The two-month-old offshoot of the floral events studio L’Atelier Rouge does, in fact, offer a streamlined selection of color-coordinated arrangements for delivery throughout New York City. But Buunch’s imaginative, effervescent bouquets — which pair unconventional flower selections with shapely, colorful vases — offer an artistic, of-the-moment rejoinder to the usual floral-shop deliveries and the recent wave of digital-first florists.

Clients order from a menu on the Buunch website that categorizes current selections by hue: choose “yellow/orange” for a composition made up entirely of fiery gloriosa, perhaps; click “purple/black” for an inky, arachnid-like spray of black millet, lady’s slipper orchids and heuchera leaves; or select “rainbow” for a scattering of dyed baby’s breath and dianthus.

The idea behind Buunch emerged early last year, during the slower season for the events business. “It was quiet, and I don’t like it when it’s quiet,” says Caroline Bailly, 44, who founded L’Atelier Rouge in 2010. In the years since, her firm has created everything from tabletop bouquets to oversize installations for weddings, parties and corporate clients that range from restaurants (Marea, Sant Ambroeus) to fashion brands like Dior. “I was looking at the space and thinking, ‘Let’s create something new,’” she recalls. Offering a selection of florals of a smaller scale — bouquets for the home or to be given as gifts — felt like a natural outgrowth of L’Atelier Rouge’s larger custom projects.