BrianLo Mar 10, 2018

Not going to even pretend it's remotely on the sunny side of great, but the start is better than it was seeming. Should have no trouble lapping the likes of BFG and surpassing Tomorrowland by a generous margin. I had no recollection of how poorly BFG did! (55mil domestic lifetime!) Here’s a ray of sun for A Wrinkle of Time: The Ava DuVernay-directed film is looking to win Friday with $12M-$14M over Black Panther which will turn in $8M-$9.5M. That’s for sure. We just received a second update and it looks like A Wrinkle in Time should take the weekend with $44M-$45M over Black Panther‘s $41M-$42M. Another set of estimates from a few minutes ago believed the No. 1 one win was too close to call with both looking at $37M to low $40Ms. Rival studio executives have been buzzing for sometime that a $30M-ish start for A Wrinkle in Time just doesn’t cut it profit-wise in regards to this $100M-plus production, but a $40M-plus start will be fine. Even if Wrinkle comes up short, Disney can take the hit given the amount of successes they’ve had. The studio fully backed and supported a vibrant vision from a passionate female director who has cherished this literary property for some time, and those corporate maneuvers in Hollywood shouldn’t be questioned, rather celebrated and championed. The intent here was to eventize a classic childrens novel with a fanbase that had never been brought to the screen before. It’s a very competitive weekend, and A Wrinkle in Time, like Black Panther, has been sold on its multiculturalism in its ensemble cast. The pic is coming three weeks after that Marvel monolith which is quickly approaching $600M. There’s some cannibalization of audiences here. The hope here for A Wrinkle in Time is that it sleeps all the way to $150m, a 3.5x thanks to spring breaks.