Last Updated on 20th September 2020

A new report just out stated that the hemp milk market is likely to reach around $454 million by 2024, growing at a CAGR of approximately 16% during 2018–2024. Europe is one of the major consumers of industrial hemp. It is witnessing a high demand for non-dairy milk, which is increasing the hemp milk market size in the region. APAC is the fastest-growing market for hemp milk. With the hemp oil being associated with help for IBS to anxiety its no wonder this market is showing new products on shelves every month.

What is triggering hemp’s popularity?

The hemp milk market is undergoing several transformations. The market is gaining traction due to an increasingly health-conscious population, rising demand for organic food and beverages, and a growing awareness of fitness.

The prevalence of a large population with lactose intolerance is one of the major drivers for non-dairy milk products. Global manufacturers are introducing flavoured hemp milk with low-calorie content or unsweetened varieties to cater to the increasing demand. Hemp milk is gaining popularity among health enthusiasts as it contains a high quantity of proteins and omega-3 fatty acids with low-fat content.

The growing preference for vegan and plant-based diets among consumers which is due to increasing concerns over animal rights and a conscious responsibility toward environmental protection is driving the market for plant-based food and beverages thereby driving the demand for hemp milk.

Hemp milk overcomes protein deficiency

Medical professionals, nutritionists and dieticians around the world are recommending the consumption of hemp milk to overcome protein deficiencies. Over the last few years, the global health and wellness industry has been witnessing a considerable growth mainly due to rising health challenges. Hemp milk suppliers are largely targeting health-conscious consumers to increase the demand and sale of their products, which is expected to drive the hemp milk industry in the coming years.

Celebrity endorsement for hemp

Several renowned celebrities, like Gwyneth Paltrow, athletes, and major companies such as Google are promoting the consumption of plant-based products. This has really helped and propelled it into the mainstream.

Why hemp milk?

It is made from whole hemp seed and is rich in high-quality plant protein, healthy fats and minerals. Drinking hemp milk is said to benefit skin health and protect against heart disease. It is the most sustainable milk choice. It gives back more than it takes.

It nourishes the soil it grows in and removes CO2 from the environment. It is keto, having zero net carbs per serving and is heart-healthy having only healthy monounsaturated fats.

Did you know?

Hemp is favourite with baristas for foam art? It has a creamy consistency and tends to be a bit thicker than skim milk. Judging by this report demand is on the rise for hemp in all guises. The appetite is only set to increase.