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TORONTO — Unlike fast-food rivals McDonald’s and KFC, deep-fried chicken chain Popeyes Louisiana Kitchen Inc. is not trying to lighten up its menu by offering customers a selection of so-called healthier for you fare.

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Popcorn coated with a dusting of dehydrated vegetables and fruit, snack bars packed with protein, and potato chips hiding a serving of vegetables in every bag — there is a sea change sweeping the grocery industry, and it is rich in protein and nutrients.

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Indeed, Popeyes’ unwavering commitment to Deep-South style fried food has been a cornerstone of its success in Canada, where the restaurant chain has tripled in size in the past eight years and recently opened its 100th outlet.

“We have tried things that are not deep-fried,” chief executive Cheryl Bachelder said in an interview Thursday. In the past, she explained, the company’s team of chefs experimented with dry rubs on chicken, “and other interesting things,” as part of an ongoing program of limited-time food offerings Popeyes regularly introduces to complement a core menu of items such as fried chicken tenders and fried popcorn shrimp.