Perhaps no technology in recent times, has generated more interest and investment than Virtual (VR) and Augmented Reality (AR). On July 27, 2015, a start-up, OnePlus launched what was reportedly, the first VR product and in less than 2-years, there has been an upsurge of products, services and a range of alternative design approaches including Virtual Reality, Augmented Reality and Immersive devices. Start-ups such as Magic Leap have reportedly raised upwards of US$1.3b and small companies like Avegant and Meta 2 are using Light Field Display Technology to challenge Microsoft 's Holo Lens. The number and type of companies already participating in the fledging industry is enormous as shown in the following chart developed by The VR Fund.