It never ceases to amaze what brands are willing to do to seem relatable and appeal to a wider audience. I mean, brand-based video games are nothing new; I’m sure we are all at least somewhat familiar with Avoid the Noid, Cool Spot, or *shudders* Pepsiman.

A branded dating game is definitely an interesting choice and one we haven’t really seen before but I don’t think we should be as surprised as we are--considering what other fast food brands have been doing on Twitter for the last couple of years.

Lately, brands try to appeal to younger generations on twitter through memes, clever snark, and seeming less like a faceless brand, and more like a friend. It makes sense that this has been somewhat successful, I mean these social media brands are largely being run by young Millenials who not only know what’s relatable to their peers but also likely have a degree in communication, social studies, etc.