Amazon hasn't announced a date for Prime Day 2020 in Australia.

In 2019, Amazon Prime Day ran from 15–16 July. While we thought the same (or similar) would happen this year, COVID-19 had other plans, pushing the dates to a later time.

Unconfirmed reports suggest it may be scheduled to start on 13 October 2020. Historically, Prime Day has usually happened ahead of the major end-of-year sale events: Black Friday, Cyber Monday and the holiday season.

Bookmark this page to be the first to know and to see a comprehensive list of all our favourite deals on the day.

Amazing Amazon deals to shop in the meantime:

What is Amazon Prime Day and how does it work?

Amazon Prime Day is a global shopping event exclusively for Prime members, offering a number of competitive sales and bargain prices from small businesses and top brands. The sales cover all kinds of categories on the shopping platform.

Amazon Prime is the backbone of Amazon delivery services, allowing customers to get fast and free deliveries, free returns and so much more for the cost of one annual subscription.

Amazon offers a free one-month trial of the subscription service. So, you can sign up now, enjoy Amazon Prime Day and let the amazing sales convince you of just how good it can be.

If you're interested, you can read our comprehensive guide to Amazon Prime in Australia.

How was Amazon Prime Day in 2019?

Prime Day 2019 was the largest shopping event in Amazon history with more than 1 million deals exclusively for Prime members. According to Amazon, Prime members purchased more than 175 million items throughout the event!

Australian members were the first in the world to access the Prime Day offers, including the ones available direct from the US through the global store. So in reality, Aussie Prime members get to enjoy all kinds of savings for a massive 65 hours!

The top-selling Amazon devices in Australia were the Echo Dot, Kindle Paperwhite and Fire TV Stick Basic Edition, whereas customers from around the world loved the PlayStation Classic.

Australian Prime members seemed to stock up on all kinds of products – we're talking household essentials, heavy goods, smart home devices, games and books. Here's a list of just some of the bestselling products:

Finish Powerball Dishwasher tablets

Dettol Antibacterial Disinfectant wipes

One month supply of Huggies nappies

Multipack of Coca-Cola

Soniq 4K Ultra HD TV

Bose Noise Cancelling Wireless Headphones

Philips Hue Smart Bulbs

Mario Kart 8 Deluxe

The Legend of Zelda Breath of the Wild

Super Mario Odyssey

The Barefoot Investor 2019 Update

What sorts of Australian deals can we expect to see in 2020?

Judging by the list above and what sold so well last year, Amazon is likely to offer some amazing deals across electronics, whitegoods, tech devices and household essentials. This will probably include some pretty hefty discounts on Amazon's own devices like the Echo Dot and the Fire TV Stick.

If you've somehow missed the massive hype around the new PlayStation 5 and the Xbox Series X, then we're pretty impressed. With both gaming consoles set for release later this year, we have a feeling the older generations – the PS4 and Xbox One – will be discounted pretty heavily.

Amazon is also notorious for some pretty epic fashion and beauty discounts – we're talking mascaras and foundations for under $5.

We recommend keeping your eyes peeled for deals across all major categories. We have a feeling there's going to be something for everyone!

The history of Prime Day

Prime Day was born in 2015, on the eve of the shopping platform's 20th birthday. The goal was to offer a huge volume of deals (more than Black Friday) but make them exclusive for Prime members.

The first event lasted 24 hours and included countries like the US, UK, Spain, Japan, Italy and more. Was it successful? Well, customers bought more items than on Black Friday 2014, the biggest one at the time.

Since then, Prime Day hasn't showed signs of slowing down, out-doing itself as each year goes by.

Prime Day 2019 ran for 48 hours for the first time ever and customers loved it. The number of sales over the two days surpassed the previous Black Friday and Cyber Monday combined.

Amazon Prime Day vs Black Friday

There's no denying that Prime Day and Black Friday are two of the biggest global shopping events, but they do differ in some ways.

An obvious example is the fact that Prime Day is solely based on the Amazon platform. Black Friday is celebrated by all kinds of retailers, big and small, around the world. While you've got access to a plethora of stores on Black Friday, Prime Day usually features some pretty hefty discounts.

In terms of sales, it's a little difficult to judge how successful Black Friday is because there's no one source of truth. However, Prime Day 2019 collected more sales than the previous Black Friday and Cyber Monday combined.

In a way, Prime Day is Amazon's own version of a Black Friday. While the retailer still celebrates and joins in on the Black Friday madness, having its own sale event provides it global recognition in the shopping space. It also gives it the chance to say "thank you" to its paying members and get rid of old stock.

Amazon Prime Day shopping tips

As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day: