INNOVATE:NY Blockchain For Advertising

Blockchain holds potential to be the ultimate solution to advertising’s largest pain points - combating fraud and transparency issues. And although the inherent benefits include security and accountability, those same benefits also pose a variety of technical, practical and legal barriers.

Join us for a round table discussion with media exchange experts leading the advertising industry into revolution.

What Will Be Covered

Blockchain basics; hype vs reality

Adopting blockchain practices + potential roadblocks

Risk issues i.e. confidentiality + speed

Fundamental changes to the industry + role changes

Hear From

Aaron Brown, VP of Engineering, MAD Network

Richard Bush, President, NYIAX

Manny Puentes, CEO and Founder, Rebel AI

Richard Eisert, Partner/Co-Chair, Advertising, Marketing & Promotions, Intellectual Property, Digital Media, Technology & Privacy, Davis & Gilbert, LLP. (moderator)