In today’s time digital marketing is one such field which is growing at a fast and rapid pace. There are very new and innovative challenges in front of many marketers and a degree of difficulty to cope with this digital age.The Digital Marketing Training is an initiative taken to educate students in the area of Digital Marketing. Internet Marketing is a phenomenon of our age.

Our digital marketing training course in Chandigarh and Mohali can help you to start your career as an Online Marketing Specialist as well as you can earn money online through blogging, Ad sense and affiliates. We cover all latest topics like – Inbound marketing, Outbound marketing, keyword research, SEO, PPC, SMO, SMM, EM, ORM and Landing page optimization.Today, irrespective of the size or scale of your company or a brand, you require Digital Marketing services for your marketing campaign so as to make your presence felt in this competitive world.

Students who plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge. In this course you will learn digital marketing from our own in-house experts who have more than 4 years of experience in this field.

Syllabus

Introduction to Digital Marketing What is Digital Marketing

Inbound / Outbound Marketing

Digital Marketing Strategy

Online Marketing Tools SEO

On page:-

Title and Meta tag creation

Website analysis

Keyword searching

Google analytics

Google webmaster tools

Off page:-

Off page techniques

Social Bookmarking

Article and Blog Writing

Article and Blog Submission

Blog Commenting

Classified Ads

Local Business Listing

Directory submission PPC Introduction to AdWords

Account management

Campaign and ad group management

Keyword targeting

Language & location targeting

Ad formats

Measurement and optimization

Managing multiple accounts

Ad & Site Quality

AdWords Tools

Performance Monitoring and Reporting

Optimizing Performance Email Marketing

Email marketing planning

Defining an appropriate touch strategy

Matching content and offers to audiences

Integrating newsletter and campaign activity

Strategies to improve deliverability

Product Based Emails

Promoting Product

Build Users Lists Affiliate Marketing

Links and learning

Product Promotion

Creation of product keywords

Social Book Marking

Sale Promotion

Cause Related Marketing

Track rankings in multiple search engines and regions