Instagram first introduced shopping tags into its platform last November, but they were only available to a handful of brands, such as Kate Spade and Warby Parker. Earlier this year, Instagram opened them up to Shopify and BigCommerce. Since then, Shopify has been testing the feature with a handful of its merchants before widely releasing it and the company says seller response has been enthusiastic. BigCommerce just announced that its Instagram shopping tool is now available to US brands that use its service.

With this expanded rollout, Shopify will continue testing and tweaking the feature before issuing a wide release. Instagram joins Facebook, Messenger, Pinterest and BuzzFeed on Shopify's lineup of supported sales channels.