Once upon a time in the world of cable news, a guest or host or anchor calling anyone a racist would have considerable impact.

From what we've seen this week, when it comes to that word, those days are long gone. A person simply can't turn on the news or scroll Twitter for even more than a minute before hearing the word "racist" or "racism."



For example, CNN and MSNBC said the word "racist" more than 1,100 times from Sunday to Tuesday, according to a tally conducted by Grabien Media, an online media production and news prep service.



The count, which doesn't include on-screen graphics commonly known as chyrons, came two days after President Trump Donald John TrumpSteele Dossier sub-source was subject of FBI counterintelligence probe Pelosi slams Trump executive order on pre-existing conditions: It 'isn't worth the paper it's signed on' Trump 'no longer angry' at Romney because of Supreme Court stance MORE in a Sunday tweet said four Democratic congresswomen should "go back" to their home countries. All four congresswomen are U.S. citizens and members of minority groups, and three were born in the U.S.

....and viciously telling the people of the United States, the greatest and most powerful Nation on earth, how our government is to be run. Why don’t they go back and help fix the totally broken and crime infested places from which they came. Then come back and show us how.... — Donald J. Trump (@realDonaldTrump) July 14, 2019

The president and his GOP allies on Capitol Hill have underscored that his argument is simply an ideological one based on the four congresswomen, dubbed "the squad," and what he argues is their collective embrace of pro-socialism and therefore anti-American, anti-Israeli and anti-Semitic policies.



Some critics in the media and on the Democratic side, along with a handful of Republicans, argue the opposite: The president's comments about the squad constitute naked racism. He's a fascist. He's mentally unstable. He's a 21st-century Hitler. In this insane climate, this kind of rhetoric is all perfectly acceptable — and has existed since Trump announced his candidacy.



Sen. Lindsey Graham Lindsey Olin GrahamSteele Dossier sub-source was subject of FBI counterintelligence probe Hillicon Valley: Subpoenas for Facebook, Google and Twitter on the cards | Wray rebuffs mail-in voting conspiracies | Reps. raise mass surveillance concerns Key Democrat opposes GOP Section 230 subpoena for Facebook, Twitter, Google MORE (R-S.C.) put things in proper perspective on the watering down of the racism charge against anyone with an "R" next to their name.



"Something I have learned: If you are a Republican nominee for President – or President – you will be accused of being a racist," Graham tweeted earlier this week. "[Rep.] John Lewis John LewisTrump to pay respects to Ginsburg at Supreme Court Democrats urge Biden to resist filibuster, court-packing calls Rep. Bill Pascrell named chair of House oversight panel MORE [D-Ga.] compared John McCain John Sidney McCainAnalysis: Biden victory, Democratic sweep would bring biggest boost to economy The Memo: Trump's strengths complicate election picture Mark Kelly: Arizona Senate race winner should be sworn in 'promptly' MORE’s campaign to being like that of George Wallace. It comes with the territory unfortunately."

Something I have learned:



If you are a Republican nominee for President – or President – you will be accused of being a racist.



John Lewis compared John McCain’s campaign to being like that of George Wallace.



It comes with the territory unfortunately. — Lindsey Graham (@LindseyGrahamSC) July 18, 2019

That's 100 percent correct. McCain was attacked in the 2008 presidential campaign as being a grumpy, get-off-my-lawn racist running against former President Obama.

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Sen. Marco Rubio Marco Antonio RubioGOP lawmakers distance themselves from Trump comments on transfer of power McConnell pushes back on Trump: 'There will be an orderly transition' Graham vows GOP will accept election results after Trump comments MORE (R-Fla.) broke down the examples from 11 years ago.

Yet even when they do they are called racists



Teen Vogue said that response from McCain was “patently Islamaphobic”



He was also accused of:

-“racially tinged attack”by @nytimes

-“running crypto-racist ads” by Ezra Klein

-“sowing the seeds of hatred & division” by Rep. Lewis https://t.co/BuqnvwKyrz pic.twitter.com/yxkh9v22td — Marco Rubio (@marcorubio) July 19, 2019

And 2012 nominee Mitt Romney Willard (Mitt) Mitt RomneyTrump 'no longer angry' at Romney because of Supreme Court stance GOP lawmakers distance themselves from Trump comments on transfer of power McConnell pushes back on Trump: 'There will be an orderly transition' MORE, who bent over backward to make himself more likable to Democrats and the press alike, was accused of "stoking the racial politics of yesteryear."



Everything seems to be racist or soaked in racism these days, even the 1969 Apollo 11 moon landing.



"America may have put the first man on the moon, but the Soviet Union sent the first woman, the first Asian man, and the first black man into orbit — all years before the U.S. would follow suit," wrote The New York Times on Thursday in a piece marinated in identity politics titled, "How the Soviets Won the Space Race for Equality."

America may have put the first man on the moon, but the Soviet Union sent the first woman, the first Asian man, and the first black man into orbit — all years before the U.S. would follow suit https://t.co/DrTZYxvbD7 — The New York Times (@nytimes) July 18, 2019

But the Times's perspective on the Apollo moon mission pales in comparison to The Washington Post's on Tuesday.



"The culture that put men on the moon was intense, fun, family-unfriendly, and mostly white and male," opined the Post.

The culture that put men on the moon was intense, fun, family-unfriendly, and mostly white and male https://t.co/x5vQBuU4IN — The Washington Post (@washingtonpost) July 16, 2019

There's an old children's book we've all read called "The Boy Who Cried Wolf."



Now we're seeing it again — and again and again. Thousands of times in the past week we've heard or read the word "racist" or seen it blatantly implied.



Call it "The Media That Cried Wolf."



And we all know what happened to the boy who cried wolf too often: People stopped listening.

Joe Concha is a media reporter for The Hill and co-host of "WOR Tonight with Joe Concha" weeknights on 710-WOR in New York. Follow Concha on Twitter @JoeConchaTV.