[ THE INVESTOR ] Line Friends, the character merchandising unit of Naver -owned mobile messenger Line, will open its first official store in the US at Times Square in New York City in July, the company said on March 7.



The upcoming store, spanning 430 square meters, will be located on 1515 Broadway, which also houses the renowned “Lion King” musical.





Billboard ads featuring Line Friends characters are displayed at Times Square in New York City. Line Friends