Australia’s reactionary culture warriors are amateurs compared to their British and American counterparts. Sack the ABC Chairman Jim Spigelman, screams News Limited columnist Piers Akerman. Privatise the public broadcaster, shouts the Institute of Public Affairs (a think-tank that refuses to disclose its funders, though the ABC still allows its spokespeople to appear). Former Liberal party employee Chris Kenny demands respect for the military and tweets like a man possessed about #theirABC and its supposed leftist agenda.

In Britain and America, where Australia’s brave keyboard warriors find their ammunition and snarky lines, the daily drumbeat towards a deregulated, privatised and militarised society continues apace. The commercial interests in neutering competition to this agenda is ignored – who can forget James Murdoch railing against the BBC’s “chilling” size and commercial ambitions in 2009, just before his company was engulfed in the phone-hacking scandal? Yet, despite their massive megaphone, I have long believed that these attacks are the cries of a frustrated minority.

In America an extreme version of the culture wars has life and death consequences. The battle for gay equality and marriage, while not won, is well on the way to being achieved. This is why American Christian fundamentalists are looking further afield to fight for the right to discriminate according to their twisted reading of the Bible. Witness the horrific recent anti-gay laws in Uganda and the clear involvement of US evangelicals. This is a culture war on a global scale, the logical outcome of a perverse belief that homosexuals should be punished or killed for their actions. Thankfully, Australia’s prominent culture warriors aren’t promoting such outrages.

So listen closely. Don’t confuse a loud voice with strength or an aggressive tone with confidence. Insecurity is the mainstay of ideological culture warriors (see the hilarious lead opinion article in the Australian this week about the evil of tattoos, as if a “civilisation collapsing” is occurring because countless men and women enjoy body art. Seriously).

There is no doubt that globalisation has negatively affected the economic well-being of the lower and middle classes, just one explanation for the success of the Tea Party movement. Now Fox News amplifies these grievances, offering a steady diet of stories that leads to many American whites claiming they’re suffering from racism.

The predictability of the attacks, the co-ordinated nature of countless shock-jocks just happening to all agree every week that the ABC, climate change, indigenous rights, gay marriage, asylum seekers or Islam must be abolished, imprisoned, ignored or silenced should be treated with contempt. Tribalism is the language of the hour, mates stick with mates, though it was little different under the previous Labor regime. Our media class prefers an insider culture that rewards favouritism.

And yet the left can’t ignore it, and must find far better strategies to deal with the onslaught. Far too often progressive voices are on the defensive, arguing on the terms set by the opposition, guaranteeing a loss. The culture war isn’t just about point scoring or winning an argument but how a society is taught, ordered, shared, viewed and expanded. We have the right to want a country and community that believes in truly equality and free speech for all, whether we’re Muslim, black, white, anti-Zionist, conservative, green or radical.

The hypocrisy of the right’s position – beautifully articulated by Jon Stewart on The Daily Show last week when he unsurprisingly found Fox News more concerned with some poor people abusing the welfare system than corporate government subsidies – must be exposed and a new, more enlightened framing introduced. The Australian government and its ideological soulmates across the world like to attack the culture of entitlement of the general population while still happily enriching their mates in business with overly generous tax breaks. It’s good to be rich.

A recent case study shows the effectiveness of lo-fi campaigning to address an injustice. Take the controversy over the Sydney Biennale and the apoplectic, elite response to artists and asylum seeker activists campaigning against the sponsorship of Transfield, a company running offshore detention centres. Most media ran countless articles all in furious agreement with the idea that the boycott was misguided. Attorney General George Brandis joined the party and communications Minister Malcolm Turnbull railed against the boycott (thankfully some in the general public showed more sense and Transfield remains in the sights of ethical campaigners).

This was a classic misfire from the critics and an unqualified success by the boycotters. Culture warriors, of the faux-left and right, damned the campaign for not achieving the abolition of offshore processing. That was never the goal, but rather to highlight the supply chain complicity of companies, such as Transfield (and across the arts by Santos and Crown Resorts Foundation, amongst others) who claim to be good corporate citizens and then bleat when challenged on their role in prolonging refugee (plus gambling or climate change) misery. The boycott is the start of a conversation, not the end of it. Moral practices matter and apparently it takes non-politicians and non-journalists to point this out.

The boycott, divestment and sanctions (BDS) campaign against Israel is growing globally for precisely the same reason, despite false accusations of anti-Semitism, because citizens are refusing to accept a brutal and illegal Israeli occupation of Palestine and BDS is a legitimate and non-violent to resist. Likewise the Biennale boycott. Two campaigns that refuse to cave to cultural gatekeepers who prefer to operate within the system rather than acting to challenge the toxic nexus between culture, corporatism and human rights.

The culture wars aren’t solely about intellectual issues, fought between competing elites, but the effect of business and government policy on people’s lives. This is why most culture warriors prefer pontificating from the safety of their embedded, well paid bubbles. People are suffering, in Afghanistan, on Manus Island or under the Northern Territory Intervention, while shock-jocks express outrage over the latest confected scandal.

It’s necessary to include a wide variety of voices in public discussions - the BBC news presenter John Humphrys recently accused his broadcaster of ignoring more skeptical views on the EU and immigration though the BBC’s pro-government stances are clear - and the ABC could undoubtedly have far more challenging perspectives across the political spectrum.

We have to fight the tendency to ignore these battles because they’re too hard or tiresome; a more just and transparent world depends on us engaged in these arguments and gaining support from ordinary people because without them we’re merely arguing with each other.