Legendary photography equipment company Kodak has announced its retro rebranding.

It recalls the brand identity that Kodak used through the 1970s, utilizing the Kodak "K" symbol designed by Peter J. Oestreich and used until 2006. Kodak's trademark yellow-and-red tones remain central to the imagery, which will be unified across the company's packaging and visual identity.

But this isn't the only big push unveiled by Kodak this week, as the American firm also announced a smartphone made specifically for photographers.

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