Johanna Kosanovic, marketing manager in Norway, explains the surprising move:

"In Muslim countries, we have a long history of highlighting Ramadan, just as we in this country have a tradition for Christmas campaigns. Now for the first time in Norway, we want to celebrate Ramadan together with Norwegian Muslims."

But unlike majority Muslim countries, Norway is mostly Lutheran Christian, with 71.5% of the population belonging to the Evangelical Lutheran Church of Norway. The Catholic Church is the next largest Christian church at 2.9%. Unaffiliated Norwegians make up 16.8% of the population, while Islam is followed by another 2.9%. But this isn't really about religion, this is about diversity, explains Johanna Kosanovic.

"We want to show where we stand on diversity and how important it is to society. Diversity and inclusion have always been important to Coca-Cola. For example, many do not know that in the 1950s we were actively engaged in the civil rights movement and that Coca-Cola was the first to front women in advertising campaigns."

Ah, yes, of course. Women 'fronted' Coke advertising campaigns back when it was sold as a "brain tonic" that cured headaches and fatigue.