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Sprinkles is now open in the Town Center, bringing their fresh baked treats and ice cream to Disney Springs.

Founded in Beverly Hills in 2005 by Candace Nelson, the chain now operates more than 17 locations across the U.S.A., with plans to expand internationally.

The Disney Springs location can be found waterside along the central spring, just across the bridge from Raglan Road and Morimoto Asia.

Stepping inside, you are greeted by a stark, minimalist interior of mostly white. It might not be everyones idea of decor, but it looks modern, and impeccably clean.

There is a large menu board, giving an overview of exactly what is on offer. Cupcakes are the main event, but Sprinkles also offers quite a few variations, including Sprinkles Sundaes, which is a cupcake and ice cream combo, cookies, ice cream and shakes. View the Disney Springs Sprinkles menu.

If you can't quite make your mind up from the menu, a large display case gives an up-close look at all the baked goods.

Ordering takes place at one of three registers, and order pick up takes place at the other end of the store.

While you wait you can see the cupcake production underway behind the glass wall.

Unfortunately, even though the building is quite large, there isn't any inside seating, but you can grab a seat outside on the waterside deck.

If you visit outside of normal hours, which are 10am to 12am, you can use the Sprinkles ATM. The machine has a touch screen which lets you choose a cupcake, and then have it delivered to you right there at the ATM. The Sprinkles ATM is open from 8am to 2am daily.

Cupcakes, Shakes and Ice Cream

The packaging at Sprinkles is fantastic, and really underlines the premium intent of the product. Cupcakes are beautifully presented in a box, and there are even instructions on how to care for your cupcakes if you are not eating them right away.

Sprinkles cupcakes cost $4.95 each, and come in around 16 varieties, including some seasonal offerings, sugar free and vegan.

Ice Cream costs $4.95 for a single scoop, and $6.95 for a double.

Shakes are $8.95, and Sundaes (a cupcake sliced in-half with ice cream in the center) is $7.95.

Cookies and brownies are $3.50, and come in six varieties.

With the high price of the cupcakes we were expecting something really special, and we left a little underwhelmed. The same was true for the shake, which just wasn't worth the asking price of $8.95.

Disney Springs has a lot of competition when it comes to premium desserts, including the recently opened Amorette's Patisserie, and for ice cream, Ample Hills Creamery on the BoardWalk is hard to beat.

For Sprinkles cupcake fans, the Disney Springs location is a great addition, and be sure to sign up for the Sprinkles Perks program for rewards and more.

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