Nothing is as pure and genuine as the look on a groom’s face after he first lays eyes on his… best buddy in a wedding dress?

A bride-to-be in Kentucky recruited her beau’s best man to help play a prank on her soon-to-be husband by having him act as a stand-in during their first look.

Luckily for her, the best man was completely game.

“When Megan asked me to do this prank on Logan there was no way I could turn it down,” Ryan Sowder told Fox News of the bride’s request ahead of her July 19 nuptials.

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The prank worked like a charm, too, catching groom Logan Martin completely by surprise.

“I was building with anticipation the whole time I was outside waiting for Megan,” said Martin, who told Fox News he was waiting out there for nearly five minutes before he was allowed to finally take a peek. “When I turned around and saw Ryan, I couldn’t help but to double over with laughter. Seeing your best man in a wedding dress is not a situation you can be prepared for."

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Martin claimed he was “completely shocked” — something that seems quite evident from the photos.

“It was awesome!” added photographer Kristina Herman, of K. Herman Photography.

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Martin did eventually get to see his actual bride in her dress, but as he joked to Fox News, Sowder may not want to ditch his gown just yet.

“All-in-all, I think he wore the dress well,” Martin quipped.