MADISON, Wis. -- Hall of Fame quarterback Bart Starr collapsed during a speech in Madison, Wis., on Tuesday. Conference organizers say he appears to be OK.

The Green Bay Packers' former quarterback and coach finished speaking at the Wisconsin Housing and Economic Development Authority conference at Monona Terrace, then collapsed on stage.

Authority spokesman Kevin Fischer said Starr then sat up and said he was fine. Fischer told the Journal Sentinel the 78-year-old Starr was speaking coherently and left the convention center with his wife, Cherry, got into a limo and was taken to the Dane County Regional Airport.

Starr led the Packers to five NFL titles and two Super Bowl championships. He was Green Bay's head coach from 1975-83.