Live Nation’s Clubs & Theaters division owns, operates and books landmark clubs and theaters throughout the world, including such legendary U.S. venues as The Wiltern in Los Angeles and The Tabernacle in Atlanta, as well as the House of Blues and Fillmore venues.

Piedmont Hall will help the city’s efforts to attract and retain younger people, Brown said.

It will attract larger bands that can’t play some of the smaller local venues, he said.

It also will play a role in hosting pre- and post-tournament tailgating festivities during three weeks in March, when the coliseum will host the women’s and men’s ACC basketball tournaments and then six first- and second-round games of the men’s NCAA basketball tournament, Brown said.

Its amenities include state-of-the-art sound and lights, concession stands, premium bar service, an outdoor patio area and connected dining space. It meets Americans with Disabilities Act requirements for accessibility.

Patron parking is available in the lots that serve the coliseum complex.