iHeartMedia has declared January 9, 2019 as “ WONK Day ” with the launch of Conservative News/Talk “ 104.7 WONK-FM ” W284CQ/WWDC-HD2 Washington DC.

The daytime lineup is billed as “The Reaction Zone” with snippets from local Conservative Talk shows from iHeartMedia stations across the country anchored by Stacy Lyn and Alexandra Lane. The block also includes NBC News Radio newscasts and “Traffic & Weather Never Together” with either traffic or weather reports every ten minutes.

The station is also featuring two blocks of podcasts in the 5AM and 6PM hours with much of the content coming from iHeartMedia’s recently acquired How Stuff Works network. Evenings will include syndicated Conservative Talkers Armstrong & Getty from 7-10pm and Joe Pags from 10pm-2am.

WRKO Boston Program Director Michael Czarnecki has transferred to Washington to oversee WONK-FM.

INSTANT INSIGHT: Is the Conservative lean albeit on a translator enough for WONK-FM to chip away at the dominant 1-2 punch in the Washington market of American University’s Public News/Talk 88.5 WAMU and Hubbard News 103.5 WTOP? Those two stations combined for an 18.9 share in the Washington market in the December Nielsen Audio ratings. Add Cumulus Media’s Conservative Talk 630 WMAL/105.9 WMAL-FM‘s 4.6 share and you have nearly a quarter of the Washington audience listening to News or Talk.

The company may not even see WONK-FM as being political leaning one way or another, but when the company has dozens of Conservative leaning stations to pull content from and only one Liberal leaning one that is completely reliant on syndicated talent and also features syndicated Conservative shows in evenings its hard not to come across as biased with the content you are featuring.