According to the FICCI-KPMG Media and Entertainment Report 2017, the media and entertainment (M&E) industry grew at 9.1 per cent in 2016, to reach Rs 1,26,210 crore. This marks a 4 per cent drop from the growth projections made last year (Rs 1,31,500 crore).

It is also slower than the 12.8 per cent the industry clocked in 2015. One of the big reasons for the slowdown is demonetisation that adversely impacted the sector’s performance in Q3 and Q4 of calendar 2016, especially advertising revenue. The report says that demonetisation had a negative impact on ad revenues in TV to ...