‘The dream is to provide financial freedom and independence to all creators worldwide,” says Arie Levy-Cohen, SingularDTV Chief Financial Officer. “It’s not enough that creators are simply able to tokenize their work. it was essential that there is always a destination for intellectual rights token management and trading. We felt the need to assure all artists and creators in our ecosystem to have a destination that was secure, safe, and assured for them to have an opportunity to continue on their journey of securing their franchise value, movie, song, or script rights.”

So…How to bring this big vision to reality? It’s a common lament amongst entrepreneurs in the blockchain industry that talented developers of Solidity — the coding language of Ethereum — are impossible to find. For a dual launch of Tokit and SingularX, the personpower required to imagine, construct, and release Tokit and SingularX was more than any one development team in this brave new world of blockchain tech could handle.

Jackson, Levy-Cohen and LeBeau used their standing as early leaders in the Ethereum space by bringing in the best teams around the world. Digital MoB, considered the Romanian wing of ConsenSys, took on the task of building Tokit, while Centrality, an impressive start-up based in New Zealand, set about SingularX. As 2017 reared into the summer and cryptocurrency and blockchain grew into the middle stages of a worldwide phenomenon, the team, spreading from New York to Zug, to Bucharest, and Auckland, worked to put together Tokit and SingularX respectively.

“We’ve been working on SingularX with the EtherDelta team from the very beginning. It’s based on the smart contract of the EtherDelta decentralized exchange, which is quite robust and secure,” says Aaron McDonald, CEO of Centrality. McDonald led the development on SingularX and said they “wanted to build on top of that well-proven, open-sourced contract, and take it to the next stage in terms of infrastructure, front-end, usability, and features. We worked on enhancing the infrastructure, user experience, and security features of the application on top of that. We’ve progressively rewritten much of the backend as well.”

The audiences for EtherDelta — a stalwart crypto-scene mainstay — and SingularX, with its focus towards newcomers to the space, artists and creatives, required a much different approach. “In building SingularX, the focus was on appealing to a broad community, that ranges from experienced crypto traders, to novices, artists and fans,” says McDonald. “So there needed to be quite a bit of flexibility with the UI, and different themes based on the type of user.”