537 MILLION UPLOADS AND DOWNLOADS, 62 MILLION TEXTS





Music fans packed the first weekend of the annual Coachella Festival and didn’t miss a beat communicating their own reviews through 537 million uploads and downloads as well as 62 million texts according to AT&T. The company set up a major installation to provide wireless service over a venue the size of 45 football fields.





AT&T’s Coachella Compound includes three COLTS and one COW, temporary cell sites on wheels plus additional equipment spotted strategically around the venue to ensure wireless signals reach their targets. This equipment is all moveable and can be deployed to provide expanded coverage at major events such as Coachella or the Super Bowl or to provide emergency service in the case of natural disasters. (AT&T recently secured Department of Homeland Security certification for disaster preparedness – the first for a private sector company).

AT&T’s enhanced wireless service will be in place again this weekend as well as for the Stagecoach Country Festival the following weekend.





AT&T's Colts and Cows- Coachella 2012





