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Coming back from a sunny Caribbean holiday with two kilos of cocaine sewn into her underwear got Canadian Emily O’Brien into big trouble. She got sent to prison.

What would she do with a second chance? Give others a second chance.

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The former drug mule is a small-batch gourmet popcorn producer who just happens to hire ex-cons for her Comeback Snacks venture. With “popcorn so good it’s criminal,” she’s got a great comeback story and helps others come back, too.

“In life we all make mistakes – and even people who’ve been incarcerated deserve second chances,” says the 31-year-old ex-con-turned-social entrepreneur who came up with her popcorn enterprise while in federal prison – a company she initially named Cons & Kernels.

To redeem herself, O’Brien helps others like her reintegrate through employment and mentoring. She wants the corporate world and society to do the same, to give second chances.