Anyone who wants to learn more about Noble and Ayers's plans – A and B – need only look online. Ever since that initial conversation with Lord Drayson, Bloodhound has been an 'open data' project – which is the price Noble has had to pay in order to attract funding. To enhance Bloodhound's educational remit, every aspect of the programme – the technology, the data, the crunched numbers, the drawings, the video clips – are available online for all to see as part of a live rolling 24/7 open-access project. For 10 years after the dust has finally settled on the Bloodhound adventure, all its data will be made available to schools and universities. 'Bloodhound is a unique source of open data,' Noble says. 'There are no patents anywhere in Bloodhound. Once you know how to use this data effectively, then you have the key to innovation.'