— There's a new twist in the ongoing grocery store wars as retailers are relying on new tactics to gain loyal support in competitive times.

Whole Foods is one of many chains putting forth new policies that appeal to and benefit customers in hopes of luring in shoppers.

Effective Wednesday, Amazon Prime members will get an extra 10 percent discount on sale items and access to special weekly deals at Whole Foods.

According to WRAL Smart Shopper Faye Prosser, while the Prime perks are a nice added benefit for current shoppers, she doesn't necessary think the discounts are going to pull in a number of people who aren't currently Whole Foods shoppers.

Prosser based her opinion on the higher cost to have a Prime Membership and a smaller Whole Foods customer base in the Triangle.

What the Prime partnership could do, she said, is help Whole Foods keep the customers they already have as competition heats up in the Triangle.

The term "grocery store wars" reflects the competition brought to the Triangle by grocery stores like Wegmans and Publix, which are new to this area but loved around the country.

Wegmans has locations opening Raleigh, Cary and Chapel Hill, and Publix, which already has a Cary location, is making their mark downtown Raleigh soon.

Additionally, Harris Teeter is gaining eight more stores in the Triangle market since Kroger is closing. Even Lidl says they're getting a better feel for the market, eyeing more expansion.