Episodes of Mr Selfridge's second series will be available to download from iTunes before they screen on ITV.

The first episode of the drama's new run will be on iTunes today (January 16), three days before ITV broadcasts the show on Sunday (January 19) at 9pm.



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Each of the ten episodes will subsequently be made available on the platform on the Thursday before the ITV showing.

The episodes will be available in both HD and SD and can be viewed on all iOS devices.

Mr Selfridge marks the first time that ITV Studios has agreed a deal for an entire series to run on iTunes before it is broadcast.

The second series of the period drama, based on American entrepreneur Harry Gordon Selfridge's experiences of founding his world-renowned store on London's Oxford Street, picks up in 1914.

Selfridges is celebrating its fifth year of trading but Harry (Jeremy Piven) must prepare his staff for the possibility of war in Europe. While trying to keep morale high, he also faces living the life of a single man in London, with his wife Rose (Frances O'Connor) and children away.

Watch a preview of the second series of Mr Selfridge below:

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