Online Avatars and Impression Formation

04 May 2017

Online avatars are becoming increasingly popular today; they allow Internet users to create portrayals of themselves, while preserving their anonymity. This study aims to understand how people evaluate online avatars and how they form impressions of others based on their online representations.

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About the researcher

The researcher is a Master's student in Social Psychology at Tilburg University, Netherlands. This study is a part of her Master's thesis.