The service is built to work just like Google Reader but better. On the HiveMined blog, Cleary describes the idea quite simply: "A replacement for Google Reader. Basically an RSS reader with a bit of social thrown in." Cleary explained the idea further to The Atlantic Wire. "The way to think about it is that the people on the hive are going to mine out the best content on the internet," said the 26-year-old Pennsylvania native, who settled on the name with the help of 40 other Sharebros.

So far, the Sharebro community seems pumped about the new open-source Reader alternative. "I'm definitely excited about it," Stu Watson told us in an email, "It seems like Francis is trying to preserve the elements of Google Reader that have been lost in Google+."

Cleary expects to launch a private beta test for HiveMined on Monday, and for now, most of the features will resurrect the features that Google plans to kill off. People can subscribe to RSS feeds, read the content in the same window, star or like their favorite items and follow other HiveMined users. With the help of fellow Sharebro Peter Shafer, each user can sign in using a HiveMined account or their Facebook log-in credentials and with the help of the Open Graph can quickly find out which of their friends are already using the site. The site is built using Django and Twitter Bootstrap, a framework for web design built by the developers behind the microblogging site. (The Facebook and Twitter functionality must sting the Googlers working on Plus, at least a little bit.) Every story is shareable, there are no ads and Cleary says that like the old Reader everybody loves, the focus is on "content, content, content" This is where Google+ comes up short.

"Google+ is a cool idea, but it's not about content first," Cleary told The Atlantic Wire. "It's about page views--that's not what people want. It's about the content you like. It's not about you pushing the link and being like, Everybody look at the link and look what I shared."

Other Sharebros we've talked to — all of whom seem super upset about Google axing Reader's social features — have said similar things about the difference in the two platforms. On Google+, there's an emphasis on the individual. There's a feed that sorts items based on a secret algorithm aiming to tell you what's the most important. It's personal, sure, but it's not as fast as Reader and requires too much clicking, too many open tabs. Cleary admitted that it's better for publishers to earn the unique visitor and the pageview, but the user experience isn't the same it it doesn't create the same tight knit community that is the Sharebro circle. Furthermore, with so much content flowing in from the RSS feed, it can be overwhelming so when you find someone who's a good curator, there's a unique value added that's just not the same on Google+ or even Facebook or Twitter.