The owner of the New York Stock Exchange is launching a service to bring bitcoin data to hedge funds and other professional trading firms, the latest sign that the once-fringe market for cryptocurrencies is being taken seriously by Wall Street.

Intercontinental Exchange Inc., or ICE, said Thursday that it was joining with startup Blockstream to launch a data feed that would pull information from more than 15 cryptocurrency exchanges around the world and deliver it to financial firms.

Due to go live by March, the feed would transmit information over ICE’s high-speed data network in the same digital format used in electronic stocks trading, helping it fit seamlessly into the systems favored by big banks, high-speed traders and asset managers.

The move could help draw more financial heavyweights into the risky, rapidly evolving world of bitcoin. Invented less than a decade ago, the digital currency was long a niche product favored by libertarians and software geeks. But an extraordinary price run-up last year helped put it on Wall Street’s radar.

Bitcoin was trading at $11,387.28 late Wednesday afternoon, down more than 40% from its record of $19,783.21 in December, according to research site CoinDesk.