(CNN Business) Hallmark Cards, Inc. announced Monday that it will cut 400 jobs.

The family-owned company based in in Kansas City, Missouri, will be cutting jobs in the greeting card business, retail business and corporate support functions, the company said in a news release.

Hallmark Cards said that it saw "positive performance" in 2019, but that cutting 400 of its 30,000 global employees would help with future changes.

"These changes, while not easy, will enable us to invest in new growth strategies that will ultimately help us realize our future vision," said Mike Perry, president and chief executive officer of Hallmark Cards, Inc.

Of the jobs lost, 325 will be in the Kansas City headquarters, a spokesperson for the company told CNN affiliate WDAF

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