Mahindra XUV500 is available under the new subscription initiative of the company.

Mahindra & Mahindra has introduced a subscription-based service, in partnership with Revv, for retail customers. The subscription initiative is available for the company's personal portfolio of vehicles like KUV100, XUV500, XUV300, Scorpio, TUV300, Marazzo and Alturas G4.

In case of a new vehicle, Mahindra's subscription model will be available for period of one to four years. The subscription price starts at Rs 19,720 per month, inclusive of insurance and routine maintenance charges. Below are the subscription prices (Mumbai) of the various products of the company.

-- Mahindra KUV100 NXT - Rs 19,720

-- Mahindra TUV300 - Rs 25,870

-- Mahindra XUV300 - Rs 26,230

-- Mahindra Scorpio - Rs 31,230

-- Mahindra Marazzo - Rs 34,860

-- Mahindra XUV500 - Rs 37,840

-- Mahindra Alturas G4 - Rs 87,390

The customers will enjoy benefits like complete convenience, zero down payment, no road tax, zero risk on the resale value of the vehicle and fixed amount that includes routine maintenance costs, in the subscription model. The customers can also change the vehicle after a certain minimum subscription period.

"We are delighted to introduce an all-new subscription model for retail customers of our personal vehicles. With this flexible, highly affordable offering, we hope to help our customers fulfil their aspiration of driving their desired vehicles without necessarily owning them. This, in turn, will also attract a whole new set of customers to brand Mahindra. It also aligns with our larger vision of transforming the face of mobility in India," Mahindra & Mahindra Automotive Division Sales and Marketing Chief Veejay Ram Nakra said.

Mahindra & Mahindra's subscription initiative is available for retail customers in Delhi (NCR), Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Chandigarh, and Ahmedabad in the first phase.