Good Lord, I Might Now Want to Use Yahoo Search Again — Product Dudes Talk About New Axis Browser (Video)

Yahoo introduced its new Axis browser tonight, with versions for the Apple iPad and iPhone, as well as plugins for the top desktop browsers.

The company briefed a media army on the product and the consensus is that it’s very good. My favorite headline from Gizmodo: “Yahoo Came Out With Its Own Web Browser and It Actually Doesn’t Suck.”

No, it’s even — dare I say it — innovative!

That it was done while Yahoo has been in such crisis is a minor miracle, I would add.

It’s a slick offering, which essentially eliminates the texty link-filled search page for one of pretty visual tiles and pull-downs and more. Think Pinterest of search and you have the general idea.

But let’s hear from the dudes who pulled it off (though please allow me to customize or hide the giant klutzy search bar at the bottom).

Here’s an interview I did with Ethan Batraski, who runs product for Yahoo’s Search Innovation Group, as well as Shashi Seth, who heads its Connections unit, about Axis (which I might note was the name of the group that lost World War II).

But better luck at winning the browser war here, since — in this case, at least — Yahoo deserves it.

And here’s the Yahoo press release on Axis: