It's a wrap!

After several months, the grass-roots campaign at Ole Miss to install Return of the Jedi's Admiral Ackbar, that esteemed squid-like war hero who led the Rebel Alliance to victory at the Battle of Endor, as the university's official sports mascot has fizzled.

Indeed, it appears that the long arm of Lucasfilm has quashed any hopes the students had of replacing Colonel Reb – who was dismissed as Ole Miss' mascot back in 2003 – with the Star Wars character-cum-internet meme. Alas, the organization's website, Notatrap.org, is also now defunct.

But the university, in cooperation with ESPN and its own self-effacing humor, officially closed the campaign with a bang last weekend, airing a one-minute commercial highlighting the quirkier aspects of the effort. Even better, ESPN has just released an extended version of that commercial, which goes into greater detail. (Still, Ole Miss has greater priorities these days than its mascot, especially after an embarrassing 49-48 loss to Jacksonville State.)

And just to be clear, this is not a trap.

http://www.youtube.com/watch?v=U7ljrGXktR4