She's already won season 7 of RuPaul's Drag Race and now Violet Chachki is the face of London-based lingerie and swimwear brand Playful Promises’ upcoming 'Bettie Page' campaign.

This marks the first time ever that a drag queen has modeled in advertisements for a women's lingerie brand. 'I'm so excited because a campaign like this gives visibility to all gender non-conforming folks out there,' said Violet.

Before adding, 'A project like this has the potential to spark questions, conversation, and progressive change in people when in comes to the topic of gender identity and expression, and that's a big deal!'

To mark the momentous occasion we chatted with Violet to get the scoop on the campaign, what celeb she channeled during the shoot and why she loves lingerie.

Groundbreaking: This marks the first time ever that a drag queen has modeled in advertisements for a women's lingerie brand

Work it: She's already won season 7 of RuPaul's Drag Race and now Violet Chachki is now the face of London-based lingerie and swimwear brand Playful Promises’ upcoming 'Bettie Page' campaign

Besides being a groundbreaking moment for drag queens and the gender fluid community, Violet was also excited about the campaign because of it's Bettie Page theme.

'This project was such a big deal for me personally because I've always idolized Bettie Page. She was a huge inspiration for my drag character. I often tell people that when I started drag I was basically just cosplaying as her.'

'So this campaign is really a full circle moment for me!' she said. When on set Violet was channeling her icon. 'She's the most iconic cheesecake model of all time!'

Sultry siren: 'I'm so excited because a campaign like this gives visibility too all gender non conforming folks out there,' said Violet

Red hot: Violet said, 'This project was such a big deal for me personally because I've always idolized Bettie Page'

Violet identifies as gender fluid which she describes as 'floating in between genders. some days you feel more like a man, some days you feel more like a woman, and some days you might feel like neither.'

'It's about being comfortable day to day and not forcing yourself to definitively decide one way or the other. Just being able to exist as you are,' she said.

While Violet feels comfortable as both genders, on days when she is feeling more feminine she loves to wear the brand's 'Overwrite Bra'. 'It's a staple glamour piece, that's decorative and celebrates the divine feminine.'

SHOP THE LINE NOW