Mahindra isn’t very well known in the United States but that didn’t stop the company from unveiling the new Roxor earlier this year.



Drawing inspiration from early Jeeps, the Roxor is billed as a simple and rugged off-roader that features a boxed steel frame and a traditional steel body. While it won’t be winning any beauty contests, a handful of Roxors were recently spotted by Carscoops reader Brett Borgard.

The Jeep-inspired styling is clearly visible but the model has been equipped with a number of safety features that early Jeep drivers will surely miss. Key among them are a roll cage and front disc brakes.

Power is provided by a 2.5-liter four-cylinder diesel engine which produces 62 hp (46 kW / 62 PS) and 144 lb-ft (195 Nm) of torque. That’s not very much but, since the Roxor isn’t road-legal, it doesn’t need to be very powerful.

Speaking of less than modern specifications, the Roxor is offered exclusively with a five-speed manual transmission. This enables the SUV to hit a top speed of just 45 mph (72 km/h). On the bright side, the model averages between 32 and 34 mpg.

The Roxor can also tow up to 3,490 lbs (1,583 kg) but this has a significant downside as Mahindra says the top towing speed is 15 mph (24.1 km/h).

The Roxor will be built in Auburn Hills, Michigan and each model comes equipped with four-wheel drive and a Dana T-18 transfer case.

Pricing starts at $14,999 and climbs to $18,899 for the Roxor LE. That’s a bit pricey, considering a Jeep Wrangler starts at $27,495, but the Roxor is intended to compete with models such as the Polaris General which is priced from $16,299.