A Saskatoon-based erotic entertainment company says it's hosting a car-wash event to accomplish two feats: raise money for breast cancer, and protest Saskatchewan's provincial laws that make stripping in businesses that serve alcohol illegal.

"It's kind of a boobs-for-boobs thing. We thought it would fit in nicely," said Emily Kempin, owner of the Pink Champagne Girls.

She said that from a business standpoint, she has noticed how perceptions have changed about stripping since March when premier Brad Wall announced the government would reverse its decision to allow stripping in establishments where alcohol is served. It made stripping illegal in bars unless it's done for charity one time in a year.

"Every single time we talk to someone, usually the first thing out of their mouth is 'strippers are illegal.' We have to inform them we aren't. We can do whatever we want at private parties," said Kempin.

She says the Pink Champagne Girls used to get a lot of calls for performances at bars. "Now, it just seems like too many bars are scared to have us there," since the laws changed, she said.

Hence today's car wash in Saskatoon. Kempin says the company is looking to raise awareness, so it's not keeping the cash raised at the car wash.

"All proceeds are going to breast cancer. We're kind of doing it as a little bit of a protest of these laws. We'll have a petition to sign," Kempin said.

"Being able to actually strip as a stripper is one of our rights that we'd really like to have. It'd be nice that bars wouldn't be too scared to host us anymore," she said.

The event is happening at Legacy Lounge on Eighth Street until 7 p.m. CST.