Upson claimed that the Pixel “brings together the best in hardware, software and design to inspire the next generation of Chromebooks. We set out to rethink all elements of a computer in order to design the best laptop possible, especially for power users who have fully embraced the cloud. The philosophy of Chrome has always been to minimize the “chrome” of the browser. In much the same way, the goal of the Pixel is to make the pixels disappear, giving people the best web experience.”