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Apple’s big media unveil was light on facts

In the face of flagging iPhone sales, Apple unveiled an audacious plan yesterday to dominate the digital services that run on its devices — a new monthly subscription service for TV programming, video games and news, as well as a new credit card. But it failed to spell out why anyone should take the company up on its offer.

• Apple TV Plus will offer new original content, as well as programs from channels like HBO and Showtime. Reese Witherspoon, Steven Spielberg and Jennifer Aniston took the stage to make the announcement, but details — even about fundamentals like pricing — were glaringly absent.

• Apple News Plus gives access to 300 magazines, including The New Yorker and National Geographic, as well as newspapers like the LAT and the WSJ for $9.99 a month. But it’s unclear whether you’ll get all the content — business stories and analysis will remain exclusive to full WSJ subscribers, who pay $39 a month, for example — so it’s not quite as robust an offering as it first seems.

• Apple Arcade is a video game subscription service that will launch later this year. Surprise: No details were given about how much it would cost, or which games would be included.