Struggling CPU developer AMD has decided to spin-off its graphics card business into a new, standalone division called Radeon Technologies, according to a press release posted to AMD's site this morning. Calling the move a "strategic realignment," the new division will be led by newly promoted senior vice president and chief architect Raja Koduri and president and CEO Dr. Lisa Su.

AMD acquired the Radeon portfolio when it purchased GPU manufacturer ATI in mid-2006. But aside from some key wins, including designing the graphics and CPU system-on-a-chip hardware powering both the PlayStation 4 and Xbox One, the company has seen their market share in both CPUs and dedicated graphics hardware shrink against stronger offerings from processor giant Intel and graphics competitor Nvidia.

While Radeon Technologies will operate separately from AMD proper, the two entities will continue to collaborate on the integrated graphics/CPU technology that seems poised to become a bigger and more important part of the companies' future moving forward.