In 1974, Spencer W. Kimball dropped his famous quote, “Profanity is the effort of a feeble brain to express itself forcibly.”

If Kevin Holland was alive in 1974, Kimball probably would have to reconsider his words.

The 26-year-old middleweight has become one of the most renowned trash talkers in the UFC, and he knows exactly what he’s doing.

From the moment he first entered the national spotlight on Dana White’s Contender Series through his first three UFC bouts, Holland has talked. And talked. And talked. Seemingly, the UFC has enjoyed it.

The promotion has signed Holland to a new four-fight deal heading into his bout Saturday at UFC on ESPN+ 12, KOReps president Oren Hodak told MMA Junkie.

The promotion’s passion for Holland’s mouthiness first came to light debut against Thiago Santos at UFC 227. At the event’s post-fight news conference, an impressed Dana White jokingly coined Holland “Big Mouth” for his constant, relentless in-cage banter.

And Holland, who meets Alessio Di Chirico on Saturday on the main card of UFC Greenville, doesn’t mind the name at all.

“I really don’t mind the [nickname] ‘Big Mouth,’ Holland told MMA Junkie Radio. “I think it’s cool. You don’t choose your nicknames they’re granted to you. When I was younger, ‘Trailblazer’ was granted to me, so I ran with it. ‘Big Mouth’ was granted to me by Dana White, you run with it. Some people would say it’s a bad thing, I think it’s a good thing as long as you can live up to it. I can live up to it.”

Trash talk is nothing new to Holland —he’s an experienced veteran in the field. In fact, Holland implies his trash talk was gotten more tame over time. Fighting on the regional scene in Texas and California, Holland said his trash talk was his most powerful leverage to get the fights he wanted.

“Back in my XKO days before I matured a little bit, Everyone in Texas, they did not like me,” laughed Holland. He continued, “I would just talk so much crap about people, but that’s how I got my fights. If you didn’t want to fight me because you felt like physically it was going to be too much, mentally I’d piss you off so bad that you had no choice but to fight me. I’d talk about your coach. I’d talk about your cousin. I wouldn’t talk about your cousin, but I’d talk about your daddy.”

Holland has received a lot of comments regarding his trash talk — some good, more not so good. However, Holland isn’t bothered by the negative comments, but is irked by the idea of no comments at all.

“[Talk] helped me a lot,” Holland said. “If you watch the Contender Series and you watch that particular time. You had what’s his name? He used to be in the NFL … Greg Hardy. Greg Hardy was the main event of that card, but I felt like I was still in the shine. Even though I didn’t get the contract, everybody was remembering me because they were like, ‘Man, this kid talked too much.’ It was a cool thing. Either you liked it or you hated it. And a lot of people hated it. But you remember me.”

“So when you see me you’re like, ‘Oh I remember this guy. This is the guy who just kept talking his whole fight. He won, but he just talked the whole fight. So when I went to Syndicate, I train at Syndicate now that I live in [Las Vegas]. The guy was like, ‘Yeah, I remember you. You just wouldn’t shut up. I was cussing at my TV the whole time.’ So that’s a great way to meet the coach. John Wood knew who I was [and] remembered my fight detailed. All because I just kept talking.”

Holland returns to action Saturday night when he takes on Italian fighter on the main card of UFC Greenville.

For more on UFC Greenville, check out the UFC Rumors section of the site.