“Sometimes it’s a question of money. Matt Rhule got offered an awful lot of money to go to Baylor. If we get a TV deal that’s better than the last one and significantly better, we might be able to pay these guys rates comparable to some of those P-5 schools,” Aresco said. “We’re competitive with the middle and lower end of the P5 but the very top ends, the Urban Meyers of the world. .... Tom Herman makes more in taxes than he would have made at Houston, but he was still making about $3 million.”