Folks in Gainesville may be new to the high-tech medical cannabis scene, but some of them took immediate offense at an outsider's claim in branding Gainesville Green — a potent strain of local pot from the 1970s.

Representatives with Sunshine Cannabis, a licensed cannabis branding company, and Trulieve, a grower and retailer of medical cannabis, claimed in a story published Monday in The Gainesville Sun that they had brought back Gainesville Green in the form of a vapor product, tying it to a legendary strain from the 1970s. Several Facebook users took issue with that claim, calling it a fake.

“This is not the real deal!” Danny King wrote.

Others suggested Gainesville Green was just a name slapped on to a product to be used as a marketing tool.

“That is not The Real Gainesville Green,” wrote Morgan Haas. “It's fake. Check the lab results. If you can get them.”

As Haas suggested, getting third-party medical cannabis laboratory test results from Trulieve proved difficult. Trulieve requires patients use a batch code to look up its products' test results, rather than listing them publicly — making it difficult for non-patients to have access to them.

The lab report completed by ACS Laboratory of Florida claims the newest batch of Gainesville Green was extracted from GGR, a strain code for Gainesville Green.

However, Robert Roundtree, a partner with Sunshine Cannabis, told The Sun on Wednesday that the batches of Gainesville Green were made by Trulieve with Gorilla Grape, another cannabis strain.

Roundtree did not disclose that in previous interviews.

He said food-based organic compounds, called terpenes, were added to give the cannabis the flavor profile of Gainesville Green. Roundtree previously said the product was made using the Gainesville Green of old, but said it couldn’t be proven.

“There is no way for someone to prove that anything is what they say it is,” Roundtree said, noting that many considered several strains to be Gainesville Green. “(People who say the product is fake) can’t prove that it isn’t Gainesville Green. Gainesville Green to them could be something different to someone else.”

Roundtree said the vapor product, Sunshine Cannabis’ Gainesville Green TruPod cartridge, is a distillate product, which he considers new to Florida and has caused confusion to an “uneducated market.”

“The issue with distillate vape products and the new modern cannabis products is only happening because Florida is an immature and uneducated market,” Roundtree wrote in a text message.

He rejected the suggestion that the company's use of the Gainesville Green name was a marketing ploy.

"We would never do that," Roundtree said.

Still, the product is not Gainesville Green, according to its noted creator.

Rick Naya, the man credited for first breeding Gainesville Green, said neither Trulieve nor Sunshine Cannabis have the genetic materials to reproduce the original Gainesville Green. He said he originally asked Sunshine Cannabis to hold off on the Gainesville Green project.

He concedes Sunshine Cannabis nabbed the trademark for Gainesville Green, which left him with little control over it. He later consulted with Trulieve on how to get the Gainesville Green vapor product’s terpene profile to mirror Gainesville Green of old. He said it’s pretty close in flavor, but without the product coming from a Gainesville Green strain plant, it’s not the same as the famed '70s pot plant.

Naya said he supports Sunshine Cannabis and hopes people can enjoy the vapor product while he works to recreate the Gainesville Green plants. He said Sunshine Cannabis has the right to capitalize on the Gainesville Green name.

"I'm supportive of anyone who is trying to do things to better this industry," he said.

Tyler King, owner of Swamp City Gallery Lounge, known for selling CBD, a medicine in cannabis that doesn’t produce a high, said Sunshine Cannabis is duping people into buying their product.

“I think it’s very disheartening and sad that certain individuals are trying to capitalize on history they have nothing to do with,” he said.

The Florida Department of Health does not require third-party labs to verify strains are what they say they are, though many in the industry believe it should be required. New third-party regulations are supposed to drop July 1.

Victoria Walker, who works in Trulieve’s marketing and community relations department, did not return calls.