Samsung’s smartphone commercials didn’t really begin to generate any buzz until the company took aim at Apple and started to mock its products and users. Now, it appears Microsoft is going to try to take the same road to riches with Windows 8 and Windows RT. Alongside a new campaign that compares Windows RT tablets like the ASUS VivoTab Smart to the competition, Microsoft has debuted a clever ad that pits Apple’s iPad against Windows RT. As the commercial shows off various features of Microsoft’s tablet OS, Siri on Apple’s iPad continuously complains that it cannot perform all of the functions being demoed on the Windows slate. The full video follows below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.