A DVD rental company is moving fast to remove outdoor promotional posters of Brittany Murphy -- posed lifeless in a bathtub -- for her movie, " Deadline ."

Officials from redbox -- which operates DVD kiosks around the country -- tell TMZ beginning today field teams are removing the "Deadline" box art from the kiosk displays. The officials tell us it will take 7 - 10 days to remove the image from the 19,000 kiosks nationwide.