IT Firm Picks Callbox’s ‘Consultative Fit’, Hits Goals in Ongoing Campaign

Callbox - Tuesday, March 27, 2018.

Submitted by Submitted by Vivien Reyes

With over eight years of experience in the IT consulting and professional services space, the Client now ranks as one of the most trusted service providers in the industry and has successfully partnered with companies like Citrix Systems, AppSense, Blue Coat, and Apple (mobility). The Client started out in 2009 as a white-label supplier of IT services to vendors and resellers. These companies would subcontract the Client to perform services on their behalf, often without the end customers knowing about the Client’s involvement. In 2014, the company refocused toward directly providing services to enterprises and organizations. This move presented a bit of a branding conundrum for the company. The main challenge was finding a way to embed its extensive experience as an IT subcontractor for specific VDI, cloud services, and security verticals in the value proposition for its new business model. For that reason, the Client undertook a massive marketing program that simultaneously focused on branding and customer acquisition. The customer acquisition plan highlighted nurturing leads in-house with the Client’s marketing team while delegating top-of-funnel prospecting activities to a third-party agency. The Client chose Callbox as its outsourced marketing partner due to a number of factors, with the main one being the “consultative fit” that Callbox’s marketing solutions offered. The Client pointed out that taking a consultative approach to a project (rather than a purely engineering perspective) was their key differentiator and that Callbox was also able to demonstrate this by being more of a marketing advisor than a marketing agency. Given the Client’s marketing goals, the challenge is two-fold: • Finding and identifying qualified opportunities for the Client’s customer acquisition efforts

• Generating awareness about the Client’s different IT consulting and professional services See full article HERE.

About Callbox

OUR COMPANY

Callbox is a B2B marketing company that offers full-service lead generation, appointment setting, and data-related solutions. We help you exceed marketing and sales goals by deploying targeted prospecting campaigns that deliver qualified leads and opportunities to your funnel.



With our expertise across a wide range of B2B verticals, our proven multi-channel philosophy, our proprietary data resources, and our full suite of marketing tools, we plan and manage results-driven marketing programs that let you:



- Connect with your target buyers in any market

- Keep your funnel consistently filled with potential customers

- Shorten your sales cycle and improve overall productivity

- Increase both win rates and deal value

- Scale and adapt to developments quickly

- Make more informed decisions with actionable intelligence



OUR STORY

Callbox started life as a Los Angeles, CA-based startup in 2004. That year, the company set up shop in the sleepy little town of Iloilo, Philippines with fewer than 20 employees doing inbound contact center work.



In 2005, we branched out into outbound call center services, and things pretty much picked up from then on. We pioneered many of the tactics that would become standard practice in multi-channel strategies.



This allowed us to rapidly expand our operations and grow our customer base, and the company soon established offices in Singapore, Malaysia, and the United Kingdom. Today, Callbox is home to more than 700 employees and has carried out over 10,000 campaigns.



OUR STRATEGY

Callbox carries out targeted, one-on-one outreach with your potential customers to gauge solution fit and buying intent. We do this using a multi-channel, multi-touch approach. Multi-channel means combining different ways to reach your target buyers, while multi-touch ensures that we leverage every opportunity to qualify or convert your prospects.



OUR DATA RESOURCES

Callbox maintains a large in-house database of over 44 million business contacts from companies across the world. This enables highly-targeted marketing campaigns for our customers. We guarantee the accuracy and timeliness of our data with a full-time staff of 300 data specialists that collect, validate, and update each database record.



OUR TECHNOLOGY

Callbox campaigns are powered by Pipeline, our cloud-based CRM and marketing automation tool. Pipeline allows you and your Callbox team to get the most out of your campaigns, with built-in features like Lead Nurture Tool (a drag-and-drop marketing automation platform) and SMART Calling (algorithmically-driven call schedule and analysis).



OUR CUSTOMERS

Callbox has now successfully completed 10,000 marketing campaigns, and counting. We’ve now worked with companies of different sizes, from startups to Fortune 500 organizations, as well as from a wide range of industries and geographic areas.



OUR ACHIEVEMENTS

With a 14-year track record of helping B2B companies grow, Callbox has consistently been recognized as a top marketing agency through awards.

OUR SERVICES

B2B LEAD GENERATION AND APPOINTMENT SETTING

Callbox provides Multi-touch, Multi-channel strategy – helping global businesses generate qualified sales leads, reach their target customers and boost conversion rates with sales prospecting.

Backed by 14 years of experience in specialized industries and intuitive marketing technology, we give you the ability to scale your sales team to a marketing powerhouse as we utilize our mastery of the prospecting process. We connect with your decision makers through live, one-on-one conversations enhanced through email, social media, search, and direct marketing channels throughout different points in the conversion cycle.

CUSTOMER PROFILING

We offer the following services:

Data Cleansing / Data Scrubbing

Verification of Data

Deduplication

Database Management

INTEGRATED DIGITAL MARKETING SOLUTIONS

With our digital marketing solutions, we let you connect with your target prospects at every stage in the buying cycle, so that you stay top of mind as potential customers make their buying decisions.

EVENT MARKETING SOLUTIONS

Callbox can help you increase registrations and drive more revenue from your live events. We offer a flexible, integrated, end-to-end event marketing package tailored for tradeshows, webinars, seminars, product launch, industry meetups, and other live event initiatives.

MANAGED MARKETING AUTOMATION

As a Callbox managed service, Marketing Automation goes from hassle to muscle. Run a strong marketing campaign that gives you the higher quality sales-ready leads you’ve been looking for, without sacrificing your precious company resources – time, cost and sales personnel.

Contact us in these following details:

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