Run DMC released the song "My adidas" in 1986, and has had a strong relationship with the company ever since, Hypebeast notes.The video is part of adidas Originals Unite All Originals campaign.Run DMC were the first to bring together hiphop, rock, and fashion, Stupid Dope notes.Set in New York, the hiphop legends will be the players in a project, which will be controlled by fans, HipHopDX reports. Using voice commands and visual effects, fans will be able to influence the video and create special effects and animations. DJ A-Trak , provides the soundtrack for the project. He has played an integral role in mixing rap with electronic music.