Cricket Australia has rubbished suggestions the ABC is on the verge of losing its radio broadcasting rights.

The public broadcaster has beamed international cricket games into Australian households for more than 80 years. Negotiations are currently underway to strike a new deal.

Nine's Wide World of Sports has named Crocmedia as a potential candidate despite the organisation having a smaller reach in comparison to the ABC. Macquarie Media, which owns Sydney's 2GB and Melbourne's 3AW, has also been named as a frontrunner.

However a Cricket Australia spokesman has poured cold water over the rumours.