San Francisco skin care company Rodan & Fields has laid off 86 employees, according to a filing with the state last month.

Overall, 86 of roughly 560 employees, 15% of its staff in the Bay Area, were laid off, the company said. The company’s headquarters in San Francisco, a chemist lab in Berkeley and offices in San Ramon all were affected.

“This move will allow the company to eliminate inefficiencies, adapt more quickly and drive innovation,” CEO Diane Dietz said in a statement, adding that the move would allow the company to better align itself with a growing customer base and prepare for an planned international expansion.

Rodan & Fields was founded in 2002 by dermatologists Katie Rodan and Kathy Fields, who used to own popular acne treatment Proactiv, known to millions of people in the U.S. thanks to constant infomercials in the late 1990s.

In 2003, a year after starting Rodan & Fields, the dermatologists sold the business to cosmetics giant Estee Lauder. In 2007, they bought it back and opted for a direct sales approach instead of selling the skin care line in stores. Today, people can buy products from the company’s website or from 300,000 independent sellers.

Rodan & Fields made its first international venture in 2015 when it began selling in Canada. It added Australia in 2017 and this year it plans to begin selling products in Japan.

“We remain committed to our powerful business model as we reorganize to be more agile, focus on global expansion and ensure that we have sufficient on-the-ground resources available for our launch in Japan,” Dietz said.

Shwanika Narayan is a San Francisco Chronicle staff writer. Email: shwanika.narayan@sfchronicle.com Twitter: @shwanika