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Veganism is one of Britain’s fastest growing lifestyle movements - there are now over half a million plant-based dieters living in the UK and that figure is set to rapidly rise over the next decade.

But despite the number of cruelty-free consumers increasing by more than 360 per cent over a ten year period, a new study has found that a third of meat eaters would be put off by dating a vegan.

While most singles consider looks, personality and career success as some of the top qualities to look for in a potential partner, a new survey by dating app TrueView has found that for many people, eating habits can make or break a relationship.

In a survey of 1,000 men and women around the UK, 34% of people said that they would not be up for dating a vegan - a person who omits meat, fish and dairy from their diet, among other animal-based products.

Men tended to be more bothered by a partner’s veganism than women, showing less enthusiasm at the prospect of giving up a hangover fry up or a roast dinner on a Sunday.

Let’s face it, the majority of our early dates tend to center around food, and while we’re willing to make major exceptions for our partners during the rose-tinted honeymoon period, food choices are clearly a deal breaker most of us simply aren’t willing to compromise on.

Researchers also found that 77% of people wouldn’t be up for giving up meat for a partner, so vegans - if you do manage to find a non-vegan to go to dinner with you, trying to convert them to your plant-based ways over the aperitif might not be the best way of securing a second date.

11 everyday foods that are accidentally vegan 12 show all 11 everyday foods that are accidentally vegan 1/12 Click through the gallery to see the vegan foods you are probably eating already ... Unsplash 2/12 Skittles Until fairly recently, skittles were vegan in the US but not in the UK - this was because they contained E120 cochineal, which is produced from scale insects. As of 2015, the company decided to remarket their sweets as vegan-friendly to appeal to a wider audience of sweet lovers. 3/12 Pringles The Original and Paprika flavours of the crisps are vegan, as well as the BBQ and Smokey Bacon varieties. 4/12 McCoy’s crisps Salt & Malt Vinegar, Ultimate Sea Salt & Black Pepper, Ultimate Sizzling BBQ Chicken, Ultimate Chargrilled Steak & Peri Peri: there are plenty of cruelty-free McCoy’s crisp flavours for vegans to choose from. 5/12 Lindt Excellence Cocoa lovers will be happy to hear that Lindt’s 70% Cocoa Excellence Bar is both delicious and 100% vegan. 6/12 Ritz crackers This cracker may pride itself on buttery flavour, but Ritz’s famous crackers contain no dairy or animal products. 7/12 McVitie’s biscuits Ginger Nuts, Fruit Shortcake, Fig Rolls, Hobnobs, Chocolate Chip Hobnobs… the list of vegan biscuits goes on. Somebody put the kettle on! 8/12 Fox’s Party Rings Fox’s recently reformulated their Party Rings recipe to eliminate the animal products and animal-derived colourants, making them suitable for a vegan diet. 9/12 Peanut butter Quality peanut butter is made wholly from crushed peanuts, and shouldn’t have dairy products added into the mix. Check the ingredients list on the packaging if you’re unsure. 10/12 Pot Noodle Vegan students, rejoice! Beef & Tomato, Bombay Bad Boy, Sweet & Sour, Brazilian BBQ Steak, Chilli Beef, Chinese Chow Mein, Piri Piri Chicken and Sticky Rib Pot Noodle flavours are all complementary to a vegan diet. 11/12 Oreo cookies Who’d have guessed that Oreos are accidentally vegan? Dip them in a glass of almond milk and you won’t even notice the difference. 12/12 Propercorn Vegan’s don’t have to give up eating popcorn in the cinema either. The Smooth Peanut & Almond, Lightly Sea Salted, Fiery Worcester Sauce & Sun-Dried Tomato, Sweet & Salty flavours of Propercorn are all guilt-free.

“I dated a vegan for six months”, says Lucy, a meat-eating media executive from London. “It really isn’t as difficult as people think - it opened my eyes to how easy it is for Londoners to give up meat these days, but it does make eating out on a regular basis difficult.”

Hollie, a stylist from Hackney, says she can’t see herself getting serious with a vegan: "I don't have an issue with the lifestyle choice, I just think I would feel guilty eating meat in front of someone who disagrees with it so strongly.”

It’s not just super-healthy eaters that are putting us off swiping left. 28% of us also find eating junk food the most off-putting diet habit a potential partner can have - so if you’re solely concerned about upping your matches, society's paradigm of the perfect date says you need a healthy balance between the two.

But it’s not all doom and gloom if you are vegan and single. The rise of so-called ‘vegansexualism’ means that vegans are more likely to date in an exclusive pool of likeminded eaters, actively rejecting meat eaters as sexual partners.

Just think of the awkward grimaces you won’t have to contain when your partner indulges in a lamb chop opposite you at dinner, plus there’s the inviting prospect of shared moral superiority as you defiantly stroll past the meat aisle in Tesco.

So really? Everyone's a winner.

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