Online branding company Scoota announced on Monday that is adding Ternio as a preferred blockchain partner in its programmatic ad campaigns. The automated, brand-safe company works with several top-notch clients like BMW, IKEA, Land Rover, and Whole Foods Market. The blockchain-based network from Ternio will help the clients in gaining complete transparency of their ad spend, providing them a more accurate view of the ad supply chain.

Fully Programmatic Platform for Ad Spends

The blockchain-based ad campaign will provide better transparency to the clients. Using Lexicon, the high transacting blockchain, the ad spend of the clients will now become more transparent. The fully programmatic platform enables the creation and global delivery of highly engaging and rich ad formats without compromising brand safety or creative execution.

This partnership will extend to some of the most prominent digital marketing brands like Whole Foods Market, IKEA, Land Rover, and BMW. These brands will care for their ad expense on a per-impression basis.

Why Is Scoota Important for the Platform?

Scoota’s pioneering platform comes with anomaly detection technology that links to its bidders dynamically. This helps in reducing fraudulent traffic and removing it from the ad spend in real time. This helps the brands in growing dynamically and approach domain verification and viewability in a new light.

The addition of blockchain technology makes the Scoota platform even more transparent, using the power of immutable distributed ledgers. The offerings by Scoota will thus become one of the pioneering blockchain solutions in the world of digital advertising. Scoota and its clients will be able to reduce waste and get more value from their ad spending.

In addition to this, the clients will be able to reduce ad fraud and get more clarity on where their ad dollars are being spent. Ternio co-founder Ian Kane praised Scoota’s offerings, saying:

“By integrating Ternio into Scoota’s buy-side platform, advertisers will gain granular insights into every ad impression being purchased all executed in a programmatic environment.”

James Booth, Scoota founder, and CEO, called blockchains fascinating, saying that the technology has the ability to change the landscape of ad tech. He also stated that only a small number of businesses could claim to use an agile blockchain framework. “Ternio delivers on the speed challenge; we’re really excited about exploring what we can do together for the benefit of our clients,” he said.