There's no shortage of places to eat in the country, from hole-in-the-wall to ritzy restos, and other food delivery services already operate in the region. Even McD's does delivery in Singapore. But it makes sense for Uber to launch the service in its first ever Asian market, which also happens to be one of the richest and most technologically advanced countries in the world. This initial roll out will give the company a chance to gauge people's interest in UberEATS and could lead to availability in other Asian metropolises.