I mean, it's not a bomba, but it's a more significant disappointment than it might seem initially. As some others have alluded to:* It's a failed shipment target, something a company with the retailer clout of EA would generally be able to avoid. It also means sell-through is even lower.* The shipment failed to meet their low-end target, not their expected or high-end target. For executives sensitive about their perceived standing this is a big deal.* The game was deeply, deeply discounted.* It depends on the specific terms of the agreement, but EA probably has to pay a very large chunk of their take to Disney. A dollar of revenue from this game isn't nearly the same as a dollar of revenue from their own IP, or even a less prominent licensed IP.* The negative aura of this game didn't only affect this game. It erodes EA's ability to aggressively monetize in their other games as well. They already retooled their latest Need For Speed game. Who knows if their sports lootboxes will now be harder to get away with at the margin?It's easy and tempting to dismiss this news as "look at those dumb gamers thinking they have any impact on a big corporation", but yes, there was a significant impact. Vastly more successful companies like Apple have to worry about their sales being impacted by their brand and the effect of negative PR. It's logical that EA does as well, especially in an industry as competitive and fragmented as video games.(This is reposted from the old thread since it was closed soon after I posted it there)