New York, NY - Samsung Electronics, one of the world's largest appliance and electronics manufacturers, expands its award-winning home appliance line into the new millennium with the introduction of the world's first washing machine to employ advanced SilverCareTM Technology. The new Samsung front-loading washer uses Silver Ions in its wash and rinse cycles to kill 99.9% of tested bacteria to sanitize laundry, all in cold water without the use of bleach.



An increased consumer demand for energy-saving products prompted Samsung to develop a system to use silver, widely known for its anti-microbial properties, in the wash water of its newest line of washing machines. Metallic silver atoms, electrolytically stripped of an electron, are injected during the wash and rinse cycles, allowing over 100 quadrillion silver ions to penetrate deep into the fabric to sanitize clothing without the need for hot water or bleach.



In the United States, most laundry is washed in cold or warm water without bleach. Prominent scientists have shown that this commonly results in clean wet laundry with a significant microbial contamination. Samsung's SilverCareTM washer specifically targets the microbial contamination of the typical American washing methods.



Here's how it works: A grapefruit-sized device alongside the tub uses electrical currents to nano-shave two silver plates the size of large chewing gum sticks. The resulting positively charged silver atoms - Silver ions (Ag+) -- are injected into the tub during the wash cycle. According to tests, this process removed or killed 99.9% of odor-causing bacteria.



"Think of Samsung's SilverCareTM Technology as an advanced energy-saving washer with superb microbe killing capabilities," says Jeffrey Armstrong, Samsung's Sr. Marketing Manager for Laundry. "Then imagine over 100 quadrillion silver ions dissolved in water to make a super cleaning solution. Also, gentler on clothes compared to hot water sanitization, Silver Care™ sanitization helps keep your clothes looking their best."



Samsung's SilverCareTM sanitization process provides a 92% energy savings over hot water sanitization. Extra delicates such as blouses, shirts, or even lingerie can now be sanitized effectively in cold water without the harsh effects of hot water sanitization. And skin testing has shown SilverCareTM-washed clothing to be hypo-allergenic. The SilverCareTM silver plates carry a warranty of ten years, and can easily be replaced by a Service Technician if so needed.



Along with a large capacity of 3.79 cu ft, which can hold up to a king-size comforter, the front-loading washer is quieter and saves energy.



For exceptional washing performance, Samsung's SilverCareTM washing machine features 2-Step baffles. Samsung's up and down baffle surface is similar to a washboard, providing more cleaning action. Water flows through the holes, quickly wets the laundry, and helps the detergent spread evenly.



The machine's design includes a slanted drum for easy loading and unloading. The angled display panel located on the front provides easy control and the graphic digital-display control panel is clear and easy to use with minimum fuss. It has an algorithm interface for optimal selection of temperature and time for each load.



The new Samsung front-loading washing machine has a child lock safety feature and MyCycle feature, which allows the user to customize options and recall them. Matching Samsung dryers are available, and may be stacked with purchase of an accessory kit.



Laundry pairs come in white and various colors.



The Samsung Washers with SilverCareTM Technology will have MSRP's from $1099.



About Samsung Electronics America, Inc.





Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd. markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.



About Samsung Electronics



Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.