Just days before Lift Cannabis Expo took place this past weekend in Vancouver, the event's primary sponsor lost its Instagram account and 11,000 followers along with it.

Lift Cannabis is a news and review site for medical cannabis that only does strain reviews for legal weed available through licensed producers. According to Lift, none of the photos posted to its Instagram feed depict recreational or black market weed.

Still, near the beginning of September, Lift communications director David Brown said he attempted to log into the company's Instagram account and found that the page had been deleted.

"When I logged in in the morning and opened up my Instagram account it just said 'this page is no longer available.'"

Immediately Brown told VICE he filed a report with Instagram that said the account had been deleted unfairly. He'd already been through the process once before in 2015....