So, what made Bite such an attractive collaborator? "We love their use of color! They are the first natural brand to use high pigment, and it feels like such a natural fit for us," he explained. As far as what makes a beauty brand or product appealing to J.Crew as a partner, Mora says, "We love to have products we admire and like to use ourselves, and we always want to share our favorites with our customers." We appreciate that, Tom.