H&M

On January 9th, 2018, H&M apologized for an advertisement showing a black child in a green hoodie bearing the words “Coolest monkey in the jungle”. The ad sparked a backlash on social media, with some calling it inappropriate, disgusting and negligent. This questionnaire is conducted by MKT 373 students from CCSU in order to measure the people’s attitude towards H&M “Coolest Monkey in the Jungle” incident. The responses gained from this survey will be confidential and used with the purpose to figure out how the public feels about H&M at the moment.



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