While the West chucks endless buckets of water around, Palestinians have responded with their own version of the craze – the Rubble Bucket Challenge. The idea is simple: raise awareness for the political situation in Gaza by replacing ice and water with debris from bombed-out buildings.

Palestinian journalist Ayman al-Aloul and Jordanian comedian Mohammed Darwaza have spearheaded the movement, with both releasing videos of themselves pouring rubble on their heads.

"We looked for a bucket of water, however the use of water is more important than to go over our heads," Aloul says in his video. "This challenge is for all people who sympathise with the Palestinian people. We ask for solidarity from those who have followers and audience."

Aloul hopes that the viral craze will catch on and higlight the ongoing political situation in Gaza, as well the poverty and instability that riddles the region. "We don't have water, but this is what we do have," he says, standing among the remains of homes destroyed by the recent Israel-Palestine conflict.