Betting provider Esports Entertainment Group has announced that it’s the latest member of the Esports Integrity Coalition (ESIC).

ESIC is an independent, not-for-profit association that aims to stop cheating – such as match-fixing – and safeguarding those that occupy the industry.

Esports Entertainment Group operates VIE.gg, a platform that offers users a chance to bet on esports events – covering titles like Counter-Strike: Global Offensive, League of Legends, Dota 2, Overwatch, PlayerUnknown’s Battlegrounds, Call of Duty, and more.

Grant Johnson, CEO of Esports at Esports Entertainment Group discussed the decision: “Our ESIC membership is a symbol of our commitment to protecting our players and partners from cheating and fraud in esports. VIE.gg is the world’s most transparent esports bet exchange and we will continue to incorporate systems that protect our players. As a result of our participation in this great coalition, we are extending our transparency and protections to even greater levels.”

Earlier this month, Esports Entertainment Group entered an exclusive online wagering partnership with Belgium-based organisation Epsilon eSports.

Ian Smith, Commissioner of the ESIC commented: “We are impressed by the early commitment Grant Johnson and Esports Entertainment Group to have competitive integrity embedded in their product, contacting us at the earliest opportunity and keeping us updated throughout the development process. It’s always interesting when someone moves into the esports betting space with a new offering, especially one that allows players to pit themselves against other players.

“Naturally, competitive integrity is as important in that arena as it is in any other part of the esports ecosystem. Consequently, we are very pleased that VIE.gg has chosen to work with us to protect their product and esports from attempted corrupt influences. We are really looking forward to working with Grant and his team in the interface between esports and betting on esports.”

Esports Insider says: Joining ESIC should act as a mark of trust for VIE.gg’s users, as the association has clear, fair values and beliefs that can only help to better esports in terms of competition. With the Epsilon partnership and now this move, Esports Entertainment Group has had a solid couple of weeks.