[UPDATE: Somewhat predictably, Warner Bros. demanded the Friends clip be taken off the smashstigma.ca website. Casey House complied with that request and released this statement:

Unfortunately we had to remove our adaptation episode of Friends, "Losing Friends" from smashstigma.ca after receiving a takedown notice under the U.S. Digital Millennium Copyright Act (DMCA) issued by Warner Bros. Casey House has spoken with Warner Bros., and we are contacting the cast members and producers of Friends to get them on board and supportive of this important cause.

Our (very funny) adaptation of The Office, The Toxic Office is still up on smashstigma.ca as is our docuseries, The Untold Stories of Stigma. We encourage everyone to go there and share the site with your readers/viewers.

Casey House created these adaptations to help educate the world on the stigma that surrounds HIV/AIDS that is now more deadly than the disease.

Our original story is below.]

Remember the episode of Friends where Chandler tests positive for HIV and faces Joey's ignorant, hurtful questions? Of course not. No such plot line ran during the classic sitcom's 10-season NBC run that ended in 2004.

How about that installment of The Office where Oscar endures a hostile workplace environment at Dunder Mifflin after he reveals an HIV diagnosis? Also an NBC hit, the show lasted a decade, but no such episode was produced.

Now, however, both storylines play out as part of an unconventional HIV/AIDS awareness campaign, "Smash Stigma," developed by Canadian hospital Casey House with Bensimon Byrne, Narrative and OneMethod, all sibling shops in Toronto.

The creative approach stems at least partly from a client survey in which many respondents said they would prefer their favorite TV characters die rather than receive an HIV/AIDS diagnosis. Building off that insight, the team watched hundreds of episode of Friends and The Office, selecting scenes that fit their new scripts, written to foster empathy and spark conversations.

Voice impersonators dubbed the campaign's HIV-themed dialogue, while, via special effects, the mouths of the original cast members were replaced in the footage with those of lookalikes speaking the new lines.

You can watch the results—powerful at times, but also quite jarring—in each five-minute "episode" below: