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Newcastle United have been in talks with Newcastle Brown Ale about becoming the club’s main sponsor again - according to the Sunday Mirror.

The Mirror report that United had attempted to resurrect one of the club’s most popular shirt sponsor deals but the Magpies have been unable to agree a deal with Brown Ale’s owners Heineken.

It means that Newcastle are still looking for a new sponsor for next season with their £9million deal with Wonga about to expire.

With both parties failing to agree a deal it leaves a question mark over who will replace Wonga but one thing is for certain and that is St James’ Park will not be revert back to the unpopular stadium tag of Sports Direct Arena.

Newcastle’s history with Brown Ale is there for all to see and of course, the beer sponsored United during Kevin Keegan’s successful stint in charge of the Entertainers.

Back then the Newcastle Breweries also helped fund the signing of Alan Shearer and many supporters yearn for the Brown Ale badge to return to modern kits.

The Mirror also report that Brown Ale is enjoying a revival of its own following a successful relaunch of the drink in draft form.

St James’ Park still has connections with the Breweries, with the old Blue Star still prominent on the old building - now Sandman Signature Hotel - and on the side of famous bar the Strawberry next to the Gallowgate corner.