Although research suggests that people derive more happiness from buying life experiences than material objects, almost no studies have examined how people actually feel while consuming real-world experiential and material purchases. In the present research, we provided the first examination of people’s momentary happiness while consuming these purchases. Participants were randomly assigned to spend C$20 on a material versus experiential purchase (Study 1) or to report a material versus experiential gift they received at Christmas (Study 2); participants in both studies reported their momentary happiness regarding these purchases over 2 weeks, using daily-diary (Study 1) and experience-sampling (Study 2) methodologies. Results suggest that material and experiential purchases deliver happiness in two distinct flavors: Material purchases provide more frequent momentary happiness over time, whereas experiential purchases provide more intense momentary happiness on individual occasions.

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