Pay What You Think It''s Worth - After the Movie？！

2007年12月20日 04:26 来源： PRNewswire 【字体：大 中 小】

LOS ANGELES, Dec. 19 /PRNewswire/ -- How many times have you walked out of a movie, paid your 10 bucks, and said, "That just wasn''t worth it"? Film director Bret Carr and Publisher Larry Genkin want to make sure that never happens to you again.

Carr invented "Pay What You Think It''s Worth" marketing with the experimental theatrical release of his film "RevoLOUtion", a full year before Radio Head used the same idea to make music history. Out of desperation, and with a tiny $3,000 marketing budget, he rented two theaters in LA and was amazed when "RevoLOUtion" doubled traditional box office averages and grossed 5% more than if all film goers in attendance had paid the normal ticket prices.

Now, Carr is at again and this time he''s aiming to bypass Hollywood altogether. By distributing his critically acclaimed film online he hopes to generate an even larger audience than with traditional theatre distribution. Perhaps even more unusual, he has formed an exclusive partnership with an industry trade magazine. After a fortuitous meeting at a tradeshow, Carr and Blogger & Podcaster Magazine (http://www.bloggerandpodcaster.com) publisher Larry Genkin, conceived of using the magazine and a ''Producer'' credit to incent the influential bloggers and podcasters to tell their audiences about RevoLOUtion (http://www.revoloutionmovie.com).

WATCH FREE. PAY AFTER. CHANGE HOLLYWOOD.

"This gives bloggers and podcasters a great story to tell -- watch free and if you don''t like the movie, you don''t have to pay a dime," says Genkin.

Truth be told, Genkin and Carr have bigger plans than just one movie. "RevoLOUtion" is the first of many films they plan to distribute through a new service called VirtualCineplex.com. "This is a major leveling of the playing field for quality indie films. Pay What You Think It''s Worth, combined with online distribution and promotion to bloggers and podcasters is a game changer. Now talented filmmakers without Hollywood connections or big marketing budgets can tap into the massive worldwide audience bloggers and podcasters can deliver," says Genkin.

"RevoLOUtion is one of the most inspiring films I''ve ever seen. When a film this good, from the writer of five time Oscar Winner THE DEER HUNTER and the composer of ROCKY can''t get distribution, the wrong people are in charge."

Source: Mopictalent

