As I wrote earlier we’ve been doing superorder in a small team of 2, part-time, keeping our main jobs as the main source of income. We spent $0 on marketing and got more than 1000 active traders, who heard about us mostly through personal recommendations. We grew from $1M to $15M monthly transactional volume during public beta and having a lot of ideas about the product’s future I decided that we need to scale the team and move faster.

It is easy to scale. You have money = you scale. But we hadn’t :) Our bank account was something like $10,000, which is 3 months salary for one employee in our country.

That’s why our options were: either we make an ICO or we are trying to go with venture capital. While we were smart enough (and shy) to build an ICO ourselves, we still haven’t had $300–400k for our ICO marketing. Also, I think that when you do an ICO you are actually making a product, which can last from 3 to 6 months and distracts you from important things you should focus on.

Pitching Superorder

With that in mind, I decided to focus on traditional investments. And after months of pitches and meeting with different funds across the globe, we found our supporters here, in Ukraine.

On August 20 we closed a $500,000 round led by SMRK VC Fund, founded by Oleksandr Kosovan and Andriy Dovzhenko who are very enthusiastic about the whole cryptocurrency industry. I’d like to say that it’s a pleasure to have such amazing people on board, who have the same vision, mentality, and values.

What’s next

As planned we are already working full time, settled in a nice office and currently hiring people to help us build the next generation cryptocurrency trading platform. Check out our careers page if you are around Kyiv and interested ;)

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With love,

Nikita, CEO of Superorder Inc. (Now officially)