A Cincinnati outdoor advertising company announced Tuesday that it will take down controversial billboards that opponents claim are aimed at intimidating voters.

Norton Outdoor Advertising had been contracted to put up about 30 billboards that read “Voter Fraud is a Felony!” The billboards also listed the maximum penalty for voter fraud — up to 3 and a half years and a $10,000 fine.

Opponents of the billboards claim they were strategically placed in predominantly low-income and black neighborhoods in Cincinnati as a means to discourage those largely Democratic voters from going to the polls.

The billboards were funded by an anonymous “private family foundation.”

In a statement posted online, Norton Executive Vice President Mike Norton said the displays would be taken down as soon as possible. He wrote that the foundation and Norton agreed after hearing criticism that the sentiment surrounding the displays was contrary to their intended purpose.

The family foundation didn’t intend to make a political statement, but rather make the public aware of voting regulations, he wrote.

“We look forward to helping to heal the divisiveness that has been an unfortunate result of this election year,” Norton wrote.

Norton had previously told CityBeat that the billboards were not targeted but distributed randomly throughout the city.

Several Cincinnati officials wrote to the company requesting the billboards be taken down.

ClearChannel Outdoor Advertising announced on Monday that it was removing similar billboards in Cleveland and Columbus.

The billboards throughout Ohio had garnered national criticism and media attention.

A rival outdoor advertising company is putting up 10 new billboards to rebut the voter fraud ones.

The new red, white and blue billboards will read “Hey Cincinnati, voting is a right not a crime!”

Cincinnati City Councilman P.G. Sittenfeld said in an emailed news release that he reached out to Lamar Advertising Company to ask if they would donate the billboards throughout Cincinnati.

“We should be encouraging folks to participate in our democratic process, not trying to scare them,” Sittenfeld wrote. “I salute Lamar’s generosity and their support in encouraging citizens to raise their voice and not be scared away.”