YouTube/Aerie Aerie has made a name for itself by abandoning Photoshop.

In the retailer's latest YouTube video, "Real Talk With Barbie," the lingerie company solidifies that message by showcasing a curvy model, Barbie Ferreira, following in the footsteps of Aerie's popular curvy model and body positivity activist Iskra Lawrence.

"Not being retouched in the images is something that's very important to me," Ferreira says in the short video. "People knowing that that's what I look like without anyone's perception of what my body needs to look like."

"We cast Barbie because she's got nothing to hide, she's strong and beautiful — she embraces her real self, which is the spirit of the Aerie Real message," Jen Foyle, Aerie's global brand president, told Refinery29.

Ferreira says she doesn't care what people think about her.

"At one point, I don't remember what day it was that it kinda clicked to me, but I realized that there — it is possible to do whatever the f--- I want at my weight without having to change myself to fit something," the Wilhelmina curve model told Vice's i-D in November.

When people attacked her recent campaign, she took to Twitter to show her critics that they weren't getting to her.

In another tweet, she told her followers that she was a size 12 and very healthy.

YouTube/Aerie

But many people are responding positively to Aerie's campaigns.

Aerie's "#aerieREAL" campaign has helped the retailer's sales soar. In its most recent quarter, comparable sales — at stores open at least a year — climbed 21%.

The company also plans to grow.

"Next Aerie presents an incredible growth and opportunity, which I believe can double in size over the next several years," CEO Jay Schottenstein said on American Eagle's second-quarter earnings call in 2015.

After the ICR conference in Orlando this month, RBC Capital Markets pointed out in a note that the company would be "doubling Aerie" from about $260 million in sales in fiscal-year 2014 — meaning the company should be making over $500 million in sales in the coming years.

Still, that would leave the company far behind Victoria's Secret, which amassed roughly $5.7 billion in store sales in 2014. It does, however, make it one of the company's few viable competitors.

You can watch the video campaign below.