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A week before his deadline Lawrence Lessig was nervous.

Lessig, the rock star law professor (and one-time Scalia clerk) who kicked off the Creative Commons revolution and has dedicated himself to saving American politics from big money, had set a ludicrous goal: raise $6 million online for a Super PAC to kill all Super PACs by July 4th. He had lined up donors who would match that $6 million with another $6 million. And then he would use the $12 million — or more, if he got it — to win five congressional races in 2014, showing that big money could elect members of Congress who would dedicate themselves to ridding politics of big money. Then he would raise even more money for 2016 and elect a whole Congress ready to make make Super PACs like Lessig's obsolete.

But with mere days to go Lessig was millions of dollars short of his goal. Then George Takei got involved.

Battlestations! If you follow me, I ask you RT this. Donate $3 to take back our democracy from the super wealthy: https://t.co/SvynZd1DCX — George Takei (@GeorgeTakei) July 4, 2014

Yes, that George Takei. Hikaru Sulu from the USS Enterprise. He’s become something of a secular saint in progressive politics — and an absolute powerhouse on social media.

"I actually think if you look at the numbers and how things took off it’s because we were introduced to a whole new network of people by George Takei," says Lessig. "He’s got like 7 million people. He tweeted us on Friday morning and after he pushed us things went through the roof. And then I think July 4th really helped. People were sitting at home on Independence Day and they figured what better way to create independence then support a PAC to free our politics from big money?"

But now Lessig needs to something that’s arguably even harder than raising $12 million to spend on elections. He needs to spend $12 million on elections — and spend it well. For all the hype, most Super PACs that try to buy elections fail miserably. That’s even true for the PACs run by skilled campaign operatives.

Karl Rove’s primary Super PAC, American Crossroads, spent more than $100 million in the 2012 election. An analysis by the nonpartisan Sunlight Foundation concluded that precisely zero of those dollars ended up going to winning candidates, though some of Rove's secondary Super PACs did marginally better. "Karl Rove and his investors were the biggest losers on Election Day" wrote Bloomberg News. Even Donald Trump weighed in:

Congrats to @KarlRove on blowing $400 million this cycle. Every race @CrossroadsGPS ran ads in, the Republicans lost. What a waste of money. — Donald J. Trump (@realDonaldTrump) November 7, 2012

Lessig, who has far less campaign experience than Rove, needs to win a lot more races while spending a lot less money than American Crossroads. And for his plan to work — for 2014 to be the proof of concept Lessig needs for the massive push he envisions in 2016 — he needs to win those races convincingly.

"We don't just want easy victories," Lessig says. "We need victories that translate into a clear signal in Washington. We need races where it's clear that we were the reason for the win." That ties Lessig's hands strategically, too. "We won't just go into a race and kick up dirt around an extramarital affair. We need it to be clear that we won based on our issue because we need to show people care about money in politics."

The stakes are high: if the Mayday PAC spends $12 million and loses five races it will be taken as proof that people just don't care that much about the influence money has in politics. It will be another reason for cynicism. But if they win, it could be the first step towards ending that influence.

"The conventional wisdom is people aren't engaged in this issue," Lessig says. "But our belief is they're not engaged because they don't feel they can do anything about it. Give them a plan and they want to participate."