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In 1965, the Argentine Sudamericana Press was a leading publisher of contemporary Latin American literature. Its acquisitions editor, in search of new talent, cold-called García Márquez to publish some of his work. The writer replied with enthusiasm that he was working on One Hundred Years of Solitude, “a very long and very complex novel in which I have placed my best illusions.” Two and a half months before the novel’s release in 1967, García Márquez’s enthusiasm turned into fear. After mistaking an episode of nervous arrhythmia for a heart attack, he confessed in a letter to a friend, “I am very scared.” What troubled him was the fate of his novel; he knew it could die upon its release. His fear was based on a harsh reality of the publishing industry for rising authors: poor sales. García Márquez’s previous four books had sold fewer than 2,500 copies in total.

The best that could happen to One Hundred Years of Solitude was to follow a path similar to the books released in the 1960s as part of the literary movement known as la nueva novela latinoamericana. Success as a new Latin American novel would mean selling its modest first edition of 8,000 copies in a region with 250 million people. Good regional sales would attract a mainstream publisher in Spain that would then import and publish the novel. International recognition would follow with translations into English, French, German, and Italian. To hit the jackpot in 1967 was to also receive one of the coveted literary awards of the Spanish language: the Biblioteca Breve, Rómulo Gallegos, Casa de las Américas, and Formentor.

This was the path taken by new Latin American novels of the 1960s such as Explosion in a Cathedral by Alejo Carpentier, The Time of the Hero by Mario Vargas Llosa, Hopscotch by Julio Cortázar, and The Death of Artemio Cruz by Carlos Fuentes. One Hundred Years of Solitude, of course, eclipsed these works on multiple fronts. Published in 44 languages, it remains the most translated literary work in Spanish after Don Quixote, and a survey among international writers ranks it as the novel that has most shaped world literature over the past three decades.

And yet it would be wrong to credit One Hundred Years of Solitude with starting a literary revolution in Latin America and beyond. Sudamericana published it when the new Latin American novel, by then popularly called the boom latinoamericano, had reached its peak in worldwide sales and influence. From 1961 onward, like a revived Homer, the almost blind Argentine writer Jorge Luis Borges toured the planet as a literary celebrity. Following in his footsteps were rising stars like José Donoso, Cortázar, Vargas Llosa, and Fuentes. The international triumph of the Latin American Boom came when the Nobel Prize in Literature was awarded to Miguel Ángel Asturias in 1967. One Hundred Years of Solitude could not have been published in a better year for the new Latin American novel. Until then, García Márquez and his work were practically invisible.