— The state Alcoholic Beverage Control Commission on Wednesday denied the appeal of a Utah-based brewery to sell its Polygamy Porter in North Carolina.

The ABC Commission initially denied a permit for Wasatch Brewery in May, stating flatly, "Polygamy is illegal. Therefore these products will not be approved."

Wasatch appealed the decision, but the commission rejected the appeal, citing state administrative code that prohibits certain statements on labels or in ads for alcoholic beverages. One such prohibition deals with depictions that are "undignified, immodest, or in bad taste."

Polygamy Porter's label depicts a scantily clad bearded man with three equally scantily clad women.

"Why have just one?" Wasatch states on its website promotion. "Polygamy Porter is a smooth, chocolatey, easy-drinkin' brown porter that's more than a little naughty. Take some home to the wives!"

North Carolina would have been only the second state east of the Mississippi River to sell Wasatch brews. The company's website shows its sales territory stretches from Wisconsin to Nevada.