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There are no set rules for pairing fonts. Different font pairs have different effects. Quite expectedly, some font pairs instantly become successful, other fail to hit the right chords with site’s visitors. However, it’s proves to be crucial to adhere to some basic guidelines to ensure an arresting typographical design. In this blog, we exclusively reveal some basic principles of Google font pairing to ensure that you are able to blend different font pairs into an exotic cocktail and inebriate your site visitors with an extravagant dose of creativity.

Here You Will Know That How to Achieve Perfect Google Font Pairing For Great Looking Typography?

Ensure Quality Content

Though a brilliant font pairing makes your site’s visitors stop, look and click, a badly written content can never hold the interest of visitors for long. Apart from delivering a shabby look to your website, low quality, Invalid, incongruent, incorrect and lame content can seriously affect your website’s credibility and demean the entire purpose of your website. Remember, a good typography can divert the reader’s attention on content and good quality content can hold the interest of the readers making them spend considerable time on your website. It is smart to make sure that whatever content you are putting on your website is accurate, unique, effective and interesting, in equal measures.

[Source: clarity-connect.com]

Maintain Simplistic Approach

Most designers complain the problem of plenty in terms of type choices. In fact, the deluge of type choices can easily overwhelm any designer. In addition, those who get tempted to experiment with different type choices can end up making their website look cluttered and shabby. Therefore, it makes sense to pick up a single font from a versatile font family that offers a wide choice of font weights. Employing two distinct fonts, one for headings and one for body text, is a commonly used and is a considerably successful practice amongst designers. Remember, the point here is to keep things simple. After all, they don’t say ‘Simple is beautiful’ for nothing.

Use Exciting Contrasts

It makes sense to ensure contrast, when using two different types of fonts. One of the best ways of achieving this is by employing similar type of fonts such as sans-serif/serif or serif/sans-serif font pairings. Fonts that differ distinctly in weight and style often contrast well. You can simply apply different color shades for each font to land a sense of visual hierarchy and offer a balance to the overall design.

Ensure Better Readability

It goes without saying that it is important to ensure that you have tested the fonts well on readability metric before actually using them in the design. It is vital to make sure that the font pairing that you are implying to use functions well on the readability parameters on mobile, laptop, tablet browsers. Carefully ponder over the font pairing to analyze if the intended audience will be able to differentiate the heading and body fonts and will find it decipherable.

Explore Typography Resources

Internet teems with millions of typography resources that prove to be useful for designers who wish to dive headfirst into the pool of creativity by pairing different fonts together. Popular websites such as Typewolf, Typechart and Typetester are just some of the many useful resources that offer dazzling insight on the perfect Google font pairing trends. Heeding inspirations and information from such sites is sure fire way to ensure a great looking typographic design that never fails to impress and inspire.

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