The Infinite Brief

The companies are accused of forcing users to consent to targeted advertising to use the services.

Privacy group noyb.eu led by activist Max Schrems said people were not being given a “free choice”.

In its four complaints, noyb.eu argues that the named companies are in breach of GDPR because they have adopted a “take it or leave it approach”.

If the complaints are upheld, the websites may be forced to change how they operate, and they could be fined.

Analysts and regulators had expected complaints to be filed shortly after the introduction of the law, as organisations and privacy advocates argue over how the law should be interpreted.