According to Newton’s Law of universal gravitation, what goes up, must come down…. but that’s not always the case!

One of the great things about design is that we can use our imagination to break free from the norm by rewriting the laws of physics.

In this post, we invite you to look at our reality in a new light and expect the unexpected.

The ads in this post feature impossible compositions that cause the viewer to question the laws of the universe while bringing an extra dimension of wonder to our world.

We’ve collected 30 examples of adverts that defy the law of gravity to varying degrees…. enjoy!



Which one did you like best? Share your favorites below…



