Jennifer Hawkins must live in a parallel universe, where summers are balmy and dry.

Perhaps in her native Sydney she can get around in lace flares in winter but in Melbourne, which turned on a wet autumn day on Thursday, the outfit by Melbourne label White Suede may require some tweaking.

The Face of Myer, Jennifer Hawkins (centre) and Myer Ambassadors Jodi Gordon (left) and Rachael Finch at the Myer contemporary brands launch at the George Ballroom. Credit:Getty Images

Hawkins and fellow Myer ambassadors Rachael Finch and Jodi Gordon were part of the line-up at the intimate lunch for 50 media, influencers and designers, which featured a "fashion moment" from its stable of contemporary brands including Georgia Alice, Asilio, Ty-lr, Skin and Threads and Bul.