Youtube's

formation in 2006 was the crack in the iceberg which started the never-ending Nielsen downturn. Is that a fair statement, considering the 2007-08 WGA Strike inflicted damage to viewing patterns by straddling the interior of the season from November 2007 - February 2008. The results? Reality TV became America's savior (whether they wanted it to be or not) as it was the only platform delivering original programming during the disruption. This aided not only American Idol to be America's hero, but also for FOX to reach 1st Place during its 22nd season on the air. Nearly every scripted show had its episode order truncated, and newer shows endured the doubled effects as many were scrapped until the following season. This season educated the general populous they could survive without their television shows, a negative effect of strikes which networks are still paying for 10 year later.

It is often stated