Movies are both an art form and a business, so while it's the artist's vision that dictates the direction, it is sadly entirely up to clean shaven men with business degrees to decide how to sell it. And while we understand it's their job to twist the truth to maximize a movie's appeal, sometimes they go completely insane and just start making shit up. Occasionally, they hit on a better idea than the movie ever did...

...but mostly it's just this kind of crap: