The Art of Community

Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants.

Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. The expanded second edition shows you how to keep community projects on track, make use of social media, and organize collaborative events.