Kalashnikov, the famous assault rifle manufacturer, has opened a merchandise store at Moscow’s Sheremetyevo airport. The store offers novelty items, including caps, clothes and model guns. The latter are said to be clearly recognizable replicas that should not create any security problems.

“By 2020, the civil goods are supposed to provide about 50% of the Kalashnikov Group total earnings. We are planning to achieve this result by introducing the new product categories accessible for the mass-market customers, such as clothes, souvenir products, weapon prototypes and various associated goods for sports and other activities,” said Vladimir Dmitriev, Marketing Director at Kalashnikov Group.

Vladimir Dmitriev calls Kalashnikov one of the most recognizable Russian brands. According to him, this makes Kalashnikov merchandise the perfect souvenir option for inbound tourists.