With today’s web savy consumer, using only traditional offline methods of generating brand awareness and sales leads is risky business. Studies have shown that up to 80% of consumers conduct online research before many buying decisions, making it more important than ever that your business has a professional online presence. How you represent your business online can have a huge impact on your sales revenue.

Here is why:

A website helps build credibility

Potential customers are going to use the web to comparison shop. Your website needs to be better, or at the very least, on par, with your competitors’ website. Having a professional, attractive, responsive and glitch-free website will help you gain credibility with potential customers. Presenting a professional, seamless image of your company will help enstow confidence in your customers and may lead to increased sales.

Websites simplify the shopping experience

As mentioned, more and more customers are doing research online before making purchasing decisions. If your website is well thought out, organized, and provides the information the customer needs, they are more likely to make a purchase. If your site offers e-commerce, the customer can make the purchase online without ever leaving the comforts of their home. Even if you don’t offer an e-commerce option, customer contacting you from your website have already done preliminary research and will be that much further into the sales funnel.

Websites provide 24hrs service

Customers can browse your site whenever they want, 24/7. Information on your products and services are available for them to review even when your business is closed. Your website needs to present a professional appearance and provide a positive experience for your potential customers — no different than if they were visiting your store or office in person. A professional designer can help you best represent your company through your website and online presence.

Simply having a website is no longer enough. With so many business websites available to potential customers, yours needs to stand out. Working with a professional can help ensure the ultimate return on investment from your site.

SnapSuite is a Toronto based software company that helps businesses in the B2B industrial and skilled trade industries expand their online presence and increase their operational efficiency.

Call us at 647 494 8011 or visit our website to learn more about how we can help your business.