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A London software company has been snapped up by a giant in athletic running shoes.

Race Roster, which makes software for organizing running events, has been bought by Asics, the Japanese-headquartered athletic shoe and sports equipment business.

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But the sale will not see the London operation join the U.S. or Canadian offices. In fact, Race Roster has moved into a new 15,000-square-foot space on York Street and over three years plans to add about 30 positions to its workforce of 75, said chief executive Alex Vander Hoeven.

“This will helps us deliver on our business promise, help us deliver a premium running experience through technology,” he said.

“They sell running shoes and this is an opportunity for them to become more involved in the digital side of the business. They want to be No. 1 in the market with our technology.”

Race Roster has already added eight staff and Vander Hoeven insists any future growth will happen in London.