U.K. cable giant Virgin Media, part of John Malone’s international cable operator Liberty Global, has struck an exclusive deal for Starz original series “Ash vs. Evil Dead,” reports THR.

The deal will make Virgin the exclusive U.K. home of the show. Its TV customers will be able to watch it on demand starting TODAY.

The first five episodes will be available to watch from Tuesday, followed by a new episode released each week. That will bring the series in line with the U.S. airdates.

The content deal is an early step in a content and video-on-demand push by Virgin.

“Ash vs. Evil Dead” is produced by Starz and already has been renewed for a second season. The adaptation of The Evil Dead movies reunites original director Sam Raimi, producer Rob Tapert and star Bruce Campbell.

In the show, Campbell reprises his role as Ash, the aging lothario who has spent the last 30 years avoiding responsibility, maturity and the terrors of the Evil Dead. With a Deadite plague threatening to destroy all of mankind, Ash is forced into action.

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