In honor of Super Bowl 50, USA TODAY has picked the 50 greatest commercials in Super Bowl history, and the top 32 ads are squaring off, NCAA Tournament-style.



The Ad Meter 50 for 50th votes have been tallied and the winner is: Budweiser’s “Puppy Love.” The No. 3 seed in its region, and also the 2014 Ad Meter champion, the spot is one of the most beloved commercials in Super Bowl history. In the final, it defeated No. 5 Replay, another Budweiser ad.

Directed by Jake Scott, “Puppy Love” stars a golden Lab puppy that makes friends with a Budweiser Clydesdale. The spot was so successful that it spawned a sequel, “Lost Dog,” which proceeded to finish first in last year’s Ad Meter.

Here’s “Puppy Love”:

Thank you for voting! Click here to register for Ad Meter and enjoy Super Bowl 50!

Watch comedian Bill Bellamy and ad executive Chuck Meehan break down each region: Region 1 | Region 2 | Region 3 | Region 4

Note: To choose the 50 greatest commercials in Super Bowl history, we used a number of factors, including: Ad Meter results, influence on the ad industry, historical resonance, cleverness, originality, and poignancy.