European grocer Lidl expanded upon its plans to launch in the U.S., firing a salvo at arch rival Aldi, which is pouring billions of dollars into aggressively expanding in the country.

Owned by Schwarz Group, which is Europe’s largest retailer, Lidl is setting up its U.S. headquarters in Arlington County, VA. The company will also open a regional headquarters and distribution center facility in Spotsylvania County in the state. The moves will cost it $202 million and create 700 new jobs.

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