Wow! Congratulations on a great run to 10,000 supporters this week, fueled by actor Simon Pegg's mentions on Conan and Twitter! We admire your passion and enthusiasm for the film Shaun of the Dead, and your desire to see a LEGO set of the Winchester.

In our previous message, we noted that due to the themes behind Shaun of the Dead, there would need to be some significant internal discussion for us to agree to produce this as a product. Please understand that this discussion has yet to take place, and while we appreciate your work and celebrate this big success with you, we are not guaranteeing production.

But for now, we celebrate. So without further adieu, we congratulate you on achieving 10,000 supporters and officially advance this project to the Review phase.

How's that for a slice of fried gold?

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Jury" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand.

Every LEGO product goes through a process like this and must meet the same standards.

The review is a thorough process that will take several weeks. When finished, we make a "go/no go" decision to develop and sell the Winchester. We will inform you of our decision, and if green-lighted, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This takes several months.

We will post followup information here and announce our final decision in the LEGO.com press room.