This feature was produced in collaboration between Vox Creative and Pricewaterhouse Coopers. Vox Media editorial staff was not involved in the creation or production of this content.

It seems like every organization today is betting on artificial intelligence (AI). But what’s that really mean? We asked those gathered at a recent AI conference to share their definition. Hear how — and why — they see things so differently.

For more insights on how AI is changing business, visit our Emerging Tech blog.