The tech leapfrogs current broadcast standards by bumping frame rates up to 120 FPS, doubling (or, in Europe, more than doubling) the current 50-to-60 frames per-second limit of traditional broadcasts. For reference, shows like Breaking Bad and True Detective were shot at the cinematic 24 frames per-second, while the evening news and late-night talk favor 30 frames per-second for a clearer, more "real-looking" image.

HFR would amp that up considerably as a way to sidestep video artifacts like motion blur and judder in programming where the onscreen action is fast and copious. Specifically, with UHD sports broadcasts. This is just a limited demo, so expecting to watch the next baseball or football (soccer) match at a native 120 FPS in 4K might be a little premature.

More than that, it's only being shown off on LG OLED displays at the moment. And even then, at a trade show and not as part of a pilot broadcast or anything so maybe don't hold your breath on this taking hold industry-wide anytime soon.

But wait, there's more. Buried deeper in the press release is word that LG and a host of other display OEMs, broadcasters and networks are prepping for high dynamic range video, Next-generation Audio (think: Dolby Atmos) to be baked into broadcast standards alongside HFR.

Given that we've seen sports lead the way for UHD broadcasts, this new standard probably can't get here fast enough.