Message from Athletic Director

Dan Guerrero

No other institution of higher education has achieved, innovated or impacted the world more within its first 100 years. No athletic program in the country has reached 100 NCAA Championships sooner. The headlines. The moments in history. The iconic names that not only redefined how a sport is played, but who could play a sport. And it was all accomplished with those four magical letters worn across the chest.

As our centennial anniversary approaches, it is imperative that we maintain our excellence through even greater self-reliance. In doing so, we help ensure that our future is every bit as spectacular as our past. Without proactively moving forward, however, we risk falling behind.

In an effort to meet this challenge, beginning with the 2016 football season, UCLA Athletics will introduce the UCLA Scholarship Seating Program. This new seating program, a result of extensive comparative research and analysis from around the country, ultimately positions the athletic department to better meet the needs of our student-athletes and continues our ability to compete at the very highest level of collegiate athletics.

The enclosed information details this new program and how it will be implemented over the next two years.

It is important to note that no action is mandated until the 2016 season. Familiarizing yourself now with the various changes and key dates that are part of this plan is critical to maximizing your options when the time comes for this program to take effect. For that reason, we wanted to provide as much advance notice as possible in an effort to give you plenty of time to read and review the material included in this pamphlet and online.

Together, over the years, we have witnessed great moments happen here. Amazing moments. Groundbreaking moments. In the end, it all comes back to those four iconic letters. If you’re an alumnus, a fan, have a relative that went here or simply reside in Los Angeles, this is your university, and this is your team. You don’t just support UCLA, you are UCLA. Thank you for your support and for investing in your program.

Go Bruins!