THE number of Britons logging on to Facebook has fallen for the first time, according to Nielsen Online, an internet-metrics firm. In January, 8.5m unique users caught up with friends and colleagues, down by 5% from December. Facebook has added 712% more users in Britain since January 2007 and it appears that a natural plateau has been reached: Bebo and MySpace hit their user peaks in mid-2007. People may also be turning to more specialised sites, such as LinkedIn, a professional-networking site. America has already seen growth slacken.

AFP