At the end of 2016, CNN purchased YouTube celeb Casey Neistat's company Beme for a reported $25 million. At the time, plans for how to integrate Neistat and Beme with the news company were vague, but now it's becoming a little more clear thanks to an interview Neistat did with The Hollywood Reporter. According to the interview, Neistat wants to make his own news network, and he will start by creating a new YouTube channel where he will host a daily news show. The channel has yet to be named, but it's slated to launch sometime in March.

"I want to build a news company. It's going to be video exclusive," Neistat told The Hollywood Reporter. "It's going to be done in a way that penetrates the thick, strong, solid-steel bullshit shield that this generation cautiously holds up in between them and everything being thrown at them. We want to push that aside by speaking to them frankly and by having it be something that's extraordinarily transparent."

This statement builds on Neistat's remarks in a New York Times interview that he believes his YouTube audience, largely composed of millennials and young people, don't trust the media in the same way that other generations do. He went on to describe a very YouTube-like approach to media and news delivery.

"It's all about who is delivering the content," Neistat said. "If there's one person you trust and relate to, then you will follow that person no matter what he or she is sharing. We want to make sure that the people we have delivering the content are people that our audience look to with trust. If we can accomplish that and we can deliver information in a square way, I think we will go a very long way in building a fantastic amount of trust."

If you're familiar with any YouTube personalities, you'll know this idea of trust between viewer and creator is central to creating an online audience. However, there are obvious parallels to how traditional media is consumed: viewers gravitate to news outlets they trust and stay away from the ones they see as dishonest. YouTube subscribers flock to channels in the same way, watching people and personalities they trust and can relate to. This is likely what CNN wanted when it bought Neistat's social video app Beme—while it bought the tech startup, Neistat's influence is far more valuable. A new YouTube news channel run by CNN with Neistat as the host and driving force will undoubtably pull in thousands—if not millions—of subscribers and viewers from the start.

But much like most media outlets, Neistat isn't totally unbiased. His video "who I'm voting for president," in which he endorsed Hillary Clinton, divided many of his viewers. As of today, that video has over 274,000 dislikes—compared to the few thousand that end up on his regular videos. It's possible that many viewers of his main YouTube channel will not follow him to this CNN-collaborated news channel because of the personal views he shared in that video.

In addition to a YouTube news channel, Neistat also explained he and his team at CNN are building some sort of tech project for broadcasting "live news feeds" from around the world. "It's curated by journalists," he said. "There's 12 different news feeds that are live at that very moment. These are raw, unfiltered, unedited news feeds. Delivering that without context strips away the noise. It leaves you with exactly what's taking place."

While CNN did shut down Neistat's Beme app, it's possible that we could see some Beme features integrated into this new project if it ends up being a mobile app. Beme previously let users share four-second smartphone video clips from their smartphones of what's going on around them, as if the app was a stand-in for the user's body. Neistat did not reveal any more details about this broadcasting project he and his team are working on, and we only know that his new YouTube news channel with CNN will launch sometime this month.