BOOK TITLE

Framing Farming: Communication Strategies for Animal Rights

In the peer-reviewed 2014 book Framing Farming, media scholar Carrie Freeman provides a unique study of the U.S. animal rights movement's 21st century "go veg" campaign messages, with the goal of helping public discourse begin to question if it is fair to farm anyone. Don't all animals (human and nonhuman) deserve the right to life, liberty and the pursuit of happiness?