The Match became a Twitter sensation, but probably not in the way anyone promoting the event was hoping.

The much-hyped match play duel between Tiger Woods and Phil Mickelson was sold as a multi-platform pay-per-view event.

Sold for $19.99, many fans paid the price and tuned in, only to find out the event was streaming for free on the Bleacher Report website.

The fans who paid their money took to Twitter to voice their anger, while those who didn’t pay voiced their surprise.

A little more than halfway into the match, the spin started with a source telling ESPN Turner executives that Turner executives made the event free on Bleacher Report Live streaming platform when the site’s purchase function broke down to point where those who bought access to the match had trouble accessing the feed. The Post’s Andrew Marchand later confirmed that report.

“We experienced some technical issues on B/R Live that temporarily impacted user access to The Match,” Turner said in the statement. “We’ve taken a number of steps to resolve the matter, with our main priority being the delivery of content to those that have purchased the PPV event.”

That explanation does not, however, address why the match was available for free from the start of the event or at what point Turner made the decision to give it away.

Comcast, one of the companies that carried the event as a pay-per-view, later issued a statement saying it will refund customers’ money.

“Comcast will proactively issue a $19.99 credit to any Xfinity TV customer who purchased ‘The Match’ pay-per-view event,” the statement read. “We hope Turner and Bleacher Report will do the same given that the event was made available by them for free on The Bleacher Report website.”

Mickelson was 1-up through nine holes and was leading Woods $300,000 to $200,000 in side-bet money won after winning two closest-to-the-pin bets on the front nine.

Woods got $200,000 off Mickelson after the lefty failed to birdie the first hole.