The Royal Navy has worked with digital agency e3 to launch the Battle of the Atlantic site, a digital offering that aims to bring the battle to life in order to inspire the public to attend events as well as highlight the relevance of the Royal Navy today.

The Battle of the Atlantic site was created by e3

The Battle of the Atlantic 70th anniversary (BOA 70) features a 1940s style design with a nod to current data visualisation and infographics to tell the story of WWII’s longest military campaign. The site includes eye witness accounts, new data aggregations and historical comparisons.

e3 was tasked with developing the site's overall concept from development through to delivery as well as overseeing the content strategy, defining the overall tone of voice, devising features including ‘Then and Now’ which compares the Royal Navy of 1843 with today’s modern service.

The work is the first in a series of significant user focussed enhancements of the Royal Navy’s digital offering delivered by e3. The site’s launch will be followed with the release of a new careers section user experience in May.

“We set e3 a challenge when we asked them to turn an event that took place 70 years ago into something relevant to the online world of today. However, they grasped that task with admirable enthusiasm, creating a solution that told the account of the long harsh sea-battle that raged throughout World War II, turning it into a reminder of then and now. The flavour of the 1940s is brought to life with a period feel and is matched with exciting modern web design to create an engaging and informative destination that will serve as a reminder to all of the sacrifice made by Naval, merchant and allied ships to protect the maritime convoy routes and the importance of the sea to the nation today,” commented Helen Craven, head of digital at Royal Navy.

Senior producer at e3, Tim Clark, added: “The Battle of the Atlantic was one of those projects you love to get from clients – where you get told to flex your creative muscles, develop the concepts and audience strategy - then see it through to design and technical execution.”