On This Day

Saturday 9th March 1901

119 years ago

Fire destroyed the Olds Motor Works factory in Detroit, Michigan. According to legend Olds employee James Brady pushed a Regular Runabout, affectionately called the Curved Dash, out of the building to safety. Over the course of the previous year, Olds had developed over 11 models for cars, all of which varied greatly in price and design. He had reportedly not decided which Olds models on which to focus the company's production capability, but, as the fire destroyed all but one prototype, fate decided that the Runabout would be the first major production Olds. The Runabout, a small buggy with lightweight wheels and a curved dashboard powered by a one-cylinder engine, not dissimilar from today's lawnmower engines, became the Olds Motor Company's primary automobile. The Runabout maxed out at 20mph. Olds later viewed the fire as a miracle, a sign that the Runabout would make his fortune. He expressed his enthusiasm for the little car, "My horseless carriage is no passing fad. It never kicks, never bites, never tires on long runs, never sweats in hot weather, and doesn't require care when not in use. It eats only when it's on the road. And no road is too tough for the Olds Runabout." In preparation for his success, Olds contracted other companies for parts to comprise his Runabout and, in doing so, he revolutionised the automobile industry. Previously, all cars had been built from start to finish on one site. Olds' methods allowed for an assembly line in which parts were produced outside his factory and systematically assembled in his own factories. Among Olds subcontracted partners were the Dodge Brothers; Henry Leland, who founded Lincoln and Cadillac; and Fred Fisher, whose family produced bodies for General Motors. The Olds Runabout sold for $650.