SAN DIEGO -- Unhappy with college football's split national championship, the head of a computer company thought he could entice Southern California and LSU to play each other later this month by offering $30 million in scholarship money.

The NCAA quickly hit the "delete" button, saying there was no

way such a game could be played.

Ted Waitt, chairman and CEO of Gateway Inc., which is based in

the San Diego suburb of Poway, offered each school $10 million in

scholarships for disadvantaged students if they'd play each other

the weekend of Jan. 24-25. The winner would have gotten an

additional $10 million in scholarships and $1 million in Gateway

products.

"Everybody wants to see it happen," Waitt said. "It'd be fun.

But everybody is afraid of the NCAA. We just want to know one good

reason why this can't happen."

Waitt made his proposal in letters faxed Thursday to LSU

Chancellor Mark Emmert, USC President Steven Sample and NCAA

President Myles Brand.

"It's just not as simple or easy as doing that," said Wally

Renfro, the senior adviser to Brand. "Decisions about postseason

football are made by the membership of the association. Those two

institutions would not be able to make that decision in any event.

"Right now, by the bylaws, it couldn't happen."

And the NCAA wouldn't jump even with $30 million in scholarships up for grabs?

"No," Renfro said.

Besides numerous logistical problems, games aren't allowed after Jan. 4, which was the date of the Sugar Bowl.

USC was No. 1 in both the AP media poll and USA Today/ESPN

coaches' poll at the end of the regular season, but slipped behind

No. 2 LSU and No. 3 Oklahoma in the computers and the final BCS

standings because of a weaker strength of schedule.

LSU won the BCS national championship by beating Oklahoma in the Sugar Bowl while USC won The Associated Press title by beating

Michigan in the Rose Bowl.