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The 2016 campaign is a "circus," Les Moonves remarked, but "Donald's place in this election is a good thing." | AP Photo Les Moonves: Trump's run is 'damn good for CBS'

Donald Trump’s candidacy might not be making America great, CBS Chairman Les Moonves said Monday, but it’s great for his company.

"It may not be good for America, but it's damn good for CBS," Moonves said at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, according to The Hollywood Reporter — perfectly distilling what media critics have long suspected was motivating the round-the-clock coverage of Trump's presidential bid.

"Most of the ads are not about issues. They're sort of like the debates," Moonves said, noting, "[t]here's a lot of money in the marketplace."

The 2016 campaign is a "circus," he remarked, but "Donald's place in this election is a good thing."

"Man, who would have expected the ride we're all having right now? ... The money's rolling in and this is fun," Moonves went on. "I've never seen anything like this, and this going to be a very good year for us. Sorry. It's a terrible thing to say. But, bring it on, Donald. Keep going.”