I’m wary of grand conclusions about false equivalence from 30,000 feet. But at the grass roots of a campaign, I think we can do better at signaling that one side is a clown.

There are crackpots who believe that the earth is flat, and they don’t deserve to be quoted without explaining that this is an, er, outlying view, and the same goes for a crackpot who has argued that climate change is a Chinese-made hoax, who has called for barring Muslims and who has said that he will build a border wall and that Mexico will pay for it.

We owe it to our readers to signal when we’re writing about a crackpot. Even if he’s a presidential candidate. No, especially when he’s a presidential candidate.

There frankly has been a degree of unreality to some of the campaign discussion: Partly because Hillary Clinton’s narrative is one of a slippery, dishonest candidate, the discussion disproportionately revolves around that theme. Yes, Clinton has been disingenuous and legalistic in her explanations of emails. Meanwhile, Trump is a mythomaniac who appears to have systematically cheated customers of Trump University.

Clinton’s finances are a minefield, which we know because she has released 39 years of tax returns; Trump would be the first major party nominee since Gerald Ford not to release his tax return (even Ford released a tax summary). And every serious analyst knows that Trump is telling a whopper when he gleefully promises to build a $25 billion wall that Mexico will pay for.

Then there’s the question of foundations. Yes, Clinton created conflicts of interest with the family foundation and didn’t fully disclose donors as promised. But the Trump Foundation flat out broke the law by making a political contribution.