Yet another premium channel has jumped into the streaming game. Starz has announced that it will provide video streaming through its new standalone Starz app for Android and iOS. The service will provide access to over 2,400 show and movie titles, including the channel's original series Outlander and the movie Star Wars: The Force Awakens.

According to the announcement, the Starz app will allow up to four users to simultaneously watch videos from the same account. Those who don't already have Starz will pay $8.99 per month, but those who pay for Starz as part of a cable package can access the app and its features for free by using their cable credentials. The price is fairly aggressive considering HBO charges $14.99 per month for HBO Now, and Netflix is now up to the same $9 per month price.

This is good news for cord cutters who are seeking more à la carte channel options. However, none of the premium channel subscription services have been around long enough for us to assess their success. Back in February, HBO revealed that it has amassed just 800,000 subscribers for HBO Now. That might have to do with its higher price tag or may be due to its content offerings: many older HBO shows like The Sopranos are available via Amazon Prime video. Starz programming is also available through Prime video, but as an add-on subscription.