Battling to open new employment avenues in Uttar Pradesh Chief Minister Yogi Adityanath has found gau mata (cow) as the golden solution and has proposed branding of products made from cow dung and cow urine and link them to micro, small and medium enterprises (MSME) sector.

“If we can brand products made out of cow dung and cow urine and sell them through the MSME sector we can generate employment for the youth. This is a golden opportunity and we should not waste it,” he said while inaugurating the Kaushal Satrang programme organised by the Vocational Education and Skill Development and Labour and Employment Exchange departments in Lucknow on Thursday.

He spelt out the full project under which zero budget farming would be promoted through conservation and promotion of cows. He said that cow dung and urine should not go waste. The products made from cow dung and urine will increase employment opportunities. Youth will be linked with employment as well as entrepreneurship in every district of the state through CM Youth Hub scheme. Youth will get Rs 2500 under CM Apprenticeship Promotion Scheme, Yogi announced