Appearing on MSNBC’s AM Joy, the co-author of President Donald Trump’s bestseller “The Art of the Deal,” said the title was actually just a marketing slogan and that, if you look deep into the deals discussed, the majority of them were failures.

Discussing Trump giving in to Democrats and funding the government without getting a penny for his border wall, author Tony Schwartz said it should come as no surprise.

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“Well, what we now know is that he is a terrible negotiator,” he told host Joy Reid.

“He actually always has been. If you go back to “The Art of the Deal” which was a title I came up with — it came into my head in a moment I’ve lived to regret.” he added ruefully,

“It’s a title that I came up with as a marketing message, not as an actual expression of reality,” Schwartz explained. “In fact, I was looking through “The Art of the Deal” this morning and realized most of the deals in it were failed deals; there were three casinos that failed, there was this attempt to get rid of tenants on 100 Central Park South that failed, the United States Football League that failed.”

“This man has been a failure for his entire career,” he added. “He earned — I’m sorry he didn’t earn — he inherited $400 million.”

You can watch the video below via MSNBC: