In the last few weeks, Donald Trump has engaged in seemingly contradictory behavior. On the one hand, the president-elect is using the bully pulpit to champion workers and challenge big business. He has threatened to punish companies that offshore jobs, accused Boeing of gouging taxpayers with its contract with the U.S. Air Force, and criticized the pharmaceutical industry for high drug prices. On the other hand, Trump has proposed a cabinet made up of conservative plutocrats, many of them multimillionaires or billionaires, who are committed to the very policies that Trump is railing against.

Trump’s expected pick for labor secretary, Andy Puzder, is a perfect example of the latter. The CEO of fast-food conglomerate CKE Restaurants, which owns Carl’s Jr. and Hardee’s, Puzder is a fan of paying workers as little as possible, opposes the minimum wage, and says that immigrants are superior to native workers because they are more grateful. He’s also a fan of automation, telling Business Insider that machines are “always polite, they always upsell, they never take a vacation, they never show up late, there’s never a slip-and-fall, or an age, sex, or race discrimination case.”

The contradiction between Trump’s populist rhetoric and Puzder’s anti-worker agenda is rooted in the coalition that Trump built during the election. He won the electoral vote by appealing to working class whites who previously had not voted or voted for Democrats, but he also had the support of many conventional business-friendly Republicans. To hold this coalition together, it looks like Trump is going to square the circle via political theater—using the spotlight he enjoys as president-elect to single out individual businesses for populist ire, while handing the levers of power to corporate leaders like Puzder.

This two-faced formula was successful enough to win Trump the presidency, so simply denouncing him as a con man won’t suffice. Instead, Democrats need to answer his fake populism with real populism.

In a string of tweets on December 4, Trump laid out his business plan with some specificity:

