DM1832086a.jpg. Refurbishment of Kings Arms, Horsham. Photo by Derek Martin Photography. SUS-180314-151229008

The Kings Arms, in Guildford Road, has been serving alcohol on tap with a bar clip advertising Beer Goggles.

The clip has a photo of a haggard old woman on it and when rotated shows another image of a younger looking woman.

On Twitter WikiSussexPubs - which posts guides to pubs across Sussex - posted a picture of the clip with the message “Elgood Brewery’s ‘Beer Goggles’. A great pint, and just the best pump clip I have seen in ages!”

In response to the tweet several people criticised the clip claiming it was ‘something that belonged in the 70s’.

The Kings Arms later released a statement saying it was removing both the beer and the clip from its bar.

It said: “We notice that a pump clip on show in our pub seems to have caused upset. Our interests lie in selling good beer to all with cheer, as long as you’re between 18 and 118 you’re welcome. This pump clip or beer will not feature on our bar again!”

A spokesman for Elgoods Brewery said: “This is a beer, and pump clip, that we have sold nationwide in both 2017 and 2018 and it has been well received in trade.

“The pump clip and name is based on an old, traditional image (somewhat older than the 1970s!) and is meant to be, and is generally accepted as, a little bit of fun.