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Andrew Scheer could be forgiven by Conservatives for mistakes he made before the election. Scheer could be forgiven by Conservatives for mistakes he made during the election. But Conservatives should not forgive the mistakes Scheer has made since the end of the election and they should elect a new leader to lead them into the next election.

When asked after the election if he would consider participating in a Pride parade, Scheer ruled it out. “I won’t march in parades,” Scheer said.

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Scheer has demonstrated that he did not learn in his election loss that he needs to broaden his appeal to middle of the road working-class Canadians, the voters who ultimately decide who will be Prime Minister.

Scheer lacks the political acumen that a winning politician has to have. His gut instincts are wrong.

To use a Seinfeld reference, Scheer is the “Opposite George Costanza” of Canadian politics. On Brexit, NAFTA and Pride, Scheer should do the complete opposite of what he wants to do. He is a very nice man who made an excellent Speaker, but he should not be the Prime Minister of Canada.

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Winning an election is never easy and is more complicated than most imagine. You also learn how to win an election by losing an election.

I learned more in 1995 working on the losing Ontario Liberal campaign under Lyn McLeod – we lost massively to Mike Harris and the Common-Sense Revolution – than I ever did in the campaign wins for Toronto Mayor Mel Lastman or Ontario Premier Dalton McGuinty.

While Scheer did win more seats this time than Stephen Harper did in 2015, on election night and every day since he has not read or understood the writing on the wall. Otherwise, why would he double down on the Pride issue?

Former Stephen Harper communications director Sara MacIntyre captured it best in a tweet: “My thoughts… I am pissed off that the leader of my party WILL NOT walk in a pride parade. I am sick of this, disgusted and ashamed. I believe and support in LGBTQ rights, gay marriage and being equal. I no longer support the CPC while a leader like that is at the helm. “