Game Esports and Events, who organise the popular UK gaming festival Insomnia, has announced a global expansion.

The popular UK LAN event has confirmed a new multi-year partnership with a number of event organisers across the globe to bring the popular LAN to Cairo, Egypt this October and Dubai in 2019. Plans for events in Saudi Arabia, South America and Australia will follow shortly after.

The events in Cairo and Dubai will feature the festivals trademark mix of gaming and esports, as well as Cosplay, Indie game showcases, retro gaming and stage events.

Martyn Gibbs, CEO of GAME Group had this to say “Video games and esports are now a truly global form of entertainment and it seems fitting that we can share our passion for games on a global basis through Insomnia Event series.”

The partnerships include deals with The Global Event Managment Group working in the UAE and the Middle East, while a deal with BME Global Ltd, will handle events in Saudi Arabia, the Gulf and North Africa.

Ahmed Elgohary, CEO of BME Global commented on the deal: “We are extremely pleased to be bringing Insomnia to Egypt. The event is a place for gamers of all backgrounds and ages to socialise while discovering the latest games and products. This is very exciting news for all gamers in the region.”

James Magee, CEO of Global Event Management in Dubai added: “We have been watching the incredible growth in awareness of esports and gaming in the Middle East for some time, and as a consumer events company were really keen to enter the market; the team at GAME have given us outstanding insight into the sector as well as solid practical support in planning our Insomnia event.”

Insomnia 63, the next event in the UK will take place at the Birmingham NEC this August 24-27th and will feature a number of major esports events, including the Call of Duty World League and UK Masters CS:GO Open.

Esports Insider says: It’s great news to see the brand going global, DreamHack has done similar things in recent years after leaving Sweden and their events have become a staple of the esports calender.

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