That’s what Ryan Williams, a 35-year-old school bus driver, had to say about his recent purchase of an above-ground pool, according to a report from NBC News aptly titled, “Middle America is crazy in love with bitcoin.”

Read:How one central-bank cowboy at Jackson Hole has fallen behind — and maybe be spurred into action.

These kinds of stories tend to surface during nosebleed rallies like the one we’re seeing in bitcoin. The digital currency over the weekend changed hands above $4,300. Despite taking some hits recently, bitcoin BTCUSD, -0.11% is still up more than 300% since the beginning of the year.

Tempting? Now, Williams says, his brothers and mom, who work in nursing, are investing their hard-earned cash in cryptocurrencies.

Read:22 perfect bitcoin internet memes.

Another guy, a 39-year-old ironworker Greg Salerno from Hoboken, was quoted in the story as saying, “It’s like being in Apple AAPL, -0.20% at 10 cents.”

He said he put $1,600 in bitcoin, and it’s now worth $20,000, prompting others at his workplace to come to him for advice.

One kid asked if he should buy ripple, another crypto. Salerno’s response: “You’re going to spend that on drinking all weekend anyway.”

What could possibly go wrong?

Well, one William & Mary econ professor took the story as a signal: