Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

Personalization is about targeting content that is tailored to individuals based on their needs and interests. The right content must be in front of the right people at the right time through the right channels to more effectively engage and convert your target audience into customers. With personalization, you can more effectively engage your target audience and convert them into customers for your business. 74% of marketers say personalization has a high impact on engagement and 50% marketers found it tough to leverage behavioral and attitudinal data to create emotionally engaging content.

Content personalization is an advanced marketing strategy, but there are plenty of affordable ways to do it. Here’re 5 easy tips to get started.