A rainbow-inspired Google Doodle. Openly gay delegates sent to Sochi by foreign governments. A viral PSA promoting inclusiveness of LGBT athletes.

This could be adding up to be the most LGBT-conscious Games in history, says former gold-medal Olympic swimmer and openly gay athlete Mark Tewksbury.

"I don't know if it's a watershed moment, but it's certainly a bit of a tipping point. It shows that the world as I knew it back in 1992 as a closeted athlete has changed," he said.

German athletes model their Olympic team uniforms, which attracted global attention after observers commented that the uniforms appeared to be making a pro-gay statement. Officials denied that the designs were meant to be anything other than fashionable. (Ina Fassbender/Reuters)

If it wasn't already clear from global press images of demonstrators hoisting signs depicting President Vladimir Putin in drag, the 2014 Sochi Winter Games has been unable to shake the gay-rights controversy.

The uproar was also Russia's own doing, stemming from the country's passage of legislation last June to punish people for the spread of homosexual "propaganda." The law drew condemnation around the world for being vague and stigmatizing gay identity.

"Sometimes things backfire," Tewksbury said. "Trying to make this a non-issue, well, guess what — it's a huge issue."

This will absolutely be the Games where everyone is talking about sexual orientation and gender identity - Helen Kennedy, executive director of É gale Canada

Referring to Sochi mayor Anatoly Pakhomov's declaration to the BBC that his coastal town has no gay residents, Tewksbury said, "You cannot tell me there wasn't a single gay person in that opening ceremony."

Commentators already pointed out the use of gay composer Tchaikovsky's music during the show, as well as a performance from faux-lesbian singing duo t.A.T.u.

Tewksbury noted it was unusual for an International Olympic Committee president to make political overtures at an Olympic opening ceremony. He was surprised, then, when the IOC's Thomas Bach seemed to address the controversy over Russia's anti-gay laws during his remarks at Sochi's Fisht Olympic Stadium.

Gay delegates

"While not speaking explicitly to LGBT issues, he used words like 'diversity,' 'unity,' and spoke about respecting each other's differences on and off the playing field," Tewksbury said.

The moment was "unprecedented," he added.

In the lead-up to the Games, some protesters called for their nations to boycott the event on discrimination grounds.

France and Germany declined to send their leaders to Sochi while U.S. President Barack Obama chose two homosexual delegates — tennis champ Billie Jean King and hockey medallist Caitlin Cahow — to represent the United States. (King will not be attending Sochi, however, because her mother passed away on Friday.)

A screen grab shows Friday's Olympic-themed rainbow Google doodle. The search engine giant also added an anti-discrimination quote from the Olympic Charter. (CBC)

Vancouver opted to send openly gay councillor Tim Stevenson to represent the city in Sochi.

"You look around Canada today and there's municipalities flying rainbow flags all over in support of the LGBT population," said Helen Kennedy, executive director of Égale Canada, a charity promoting LGBT rights.

Toronto had its own minor flag flap on Friday when mayor Rob Ford tried to have city hall take down a rainbow flag that had been raised. He eventually lost the fight to have the flag removed.

'The Games have always been a little bit gay'

Dutch snowboarder Cheryl Maas wore a rainbow-adorned glove on Thursday. And when Germany unveiled its rainbow-striped uniforms in October, the colourful duds were immediately interpreted as pushback against Russia's laws, though a German Olympic official insisted they were just intended to be fashionable.

Olympic gold-medal swimmer Mark Tewksbury, who is openly gay, says Sochi's 2014 Winter Games may end up being the most LGBT-conscious ever.

One way or the other, the reality is LGBT issues are now entwined with the Sochi Winter Games, said Michael Bach, founder and CEO of the Toronto-based Canadian Institute of Diversity and Inclusion.

"This will absolutely be the Games where everyone is talking about sexual orientation and gender identity," he said.

"It won't surprise me if, standing on the podium, somebody holds up a rainbow flag or holds hands with a same-gendered person."

Last week, the CIDI released a 30-second spot showing a two-man luge team thrusting back and forth before racing their sled down a track — an advert that has already logged more than three million hits on YouTube.

"The Games have always been a little bit gay," the commercial's tagline reads. "Let's fight to keep them that way."

'Dark cloud'

While the showings of global support for gay rights have been welcomed by the community, Kennedy, with Égale Canada, said it's unfortunate that the attention on human rights has had to overshadow the world's leading international sporting event.

"It really has in my view put a big dark cloud over the Olympics," she said.

On Friday, four gay activists were arrested in St. Petersburg for unfurling a banner quoting the Olympic Charter's message about sport free of "discrimination of any kind."

Human Rights Watch posted footage to YouTube last week showing LGBT people and activists in Russia being assaulted and threatened in public.

"I worry primarily for what's going to happen after the Games for the LGBT people left behind in Russia after the Games, because things will not improve, they will deteriorate," Kennedy said.

"It's pretty sad to think that we have to wait for an Olympics to shine a light on human-rights violations that are so violent."