PETA, the People for the Ethical Treatment of Animals, has a new cringeworthy ad out, featuring a woman in a neck brace and panties bringing groceries to her apartment, suffering from something called BWVAKTBOOM, Yahoo! reports.

‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.” Jessica’s boyfriend is then shown fixing a hole in their bedroom wall. “Oh, you’re feeling better?” he asks as she disrobes.

On the one hand, it’s using sex to sell things, which is a time-tested ploy that, I’m sad to say, works.

On the other hand, it’s kind of like abuse. Like what PETA takes a stand against. Unless their concern doesn’t extend to the human race, or females in particular. Which of course it does, but why muddy up that fundamental tenent of the organization?

PETA, PETA, PETA. Sad little PETA, not getting enough attention.