What began as a simple message to stay hydrated is about to have ripple effects all the way to Africa.

Through his charitable endeavor #JUGLIFE, Denver Nuggets center JaVale McGee is planning to travel abroad next summer to help build water wells in villages in Uganda.

In 2012, McGee began promoting #JUGLIFE as a healthy lifestyle built around the idea of drinking a gallon of water each day. His campaign began on Twitter and Instagram and blossomed from there.

The #JUGLIFE website now sells clothing and other items, with the proceeds going to charity.

“It’s coming along pretty good,” McGee said.

McGee said he is organizing a charity softball game at UCLA in August and hopes to reveal a confirmed celebrity lineup in the upcoming weeks.