I know CN advertising In Too Deep as an event seems odd, since its a normal airing schedule and all, but I think it has a lot more to do with how CN advertises SU

CN has always had a lot of trouble advertising SU, it doesn’t work too well with their normal advertising style (which are usually wholly comedy-based, usually with a lot of clips of characters screaming). tbh, CN has trouble with anything that has some kind of continuity and drama to it, since they’re much more adapted to purely comedy advertising. They also have trouble with advertising a lot of the more recent AT episodes as well (the more serious, continuity-heavy ones). Its just not something they’re used to, so they had a habit of advertising these things the same way they advertise comedy shows, by picking funny clips and splicing them together.

The problem with this, though, is that its advertising an entirely different show than you’re getting, so anyone actually interested from the ad would maybe not be interested in the more toned down and serious nature of the show, and anyone who would like it would be put off from the ads.

SU benefits by having advertising that emphasizes drama and the expansive story. This is very hard to do when advertising on an episode-by-episode basis, because the episodes are short and they don’t reflect the expansive nature by themselves. However, taking a chunk of episodes and creating one ad for them as a whole event can properly advertise these elements of the show. This is one of the reasons the Stevenbombs were so successful, they allowed CN to advertise SU in a way that actually fit the show’s tone

So In Too Deep is CN trying to adapt to advertising a different kind of show than they’re used to. It also seems to be an attempt at trying listen to feedback of people who disliked the bomb format while keeping the hype and interest that those events gave, just over a traditional week-by-week format. It seems like they may want to see if they can have the same amount of episodes in a bomb spread out but advertised with the hype of a bomb

so, like, CN isn’t trying to say “airing episodes weekly is a special event!”, they’re saying “these episodes are special, watch them over 4 weeks!”. I reckon it may be a bit of an experiment to see how well these episodes do with this airing format and event advertising