1. Write as if you are talking to the reader.

I think that the best advice I have ever received about writing came as a result of attending a writing conference. A publishing executive said at the beginning of her talk, “To write easily and well, simply be yourself. Be natural; write as if you are talking to your reader on paper.” As soon as I returned home from the conference, I started doing what she said and never looked back. You can do the same with your college application essays. Remember, the purpose of answering the application questions is to help the college admissions officers get to know you. What better way of doing that is there than to write as if you are talking to them?

2. Offer readers a story.

When I attend college admissions conferences, I almost always attend sessions on application essays, where college admissions officers talk about what they look for. Inevitably it is revealed that they love reading applicants’ personal stories and anecdotes. Frankly, the stories can be about anything ranging from a conversation with a grandparent, to the best or worst day of your life, to a special talent or involvement or something that changed how you think. Stories help illustrate points that you may be trying to make to your readers and help show more about who you are as a person.

Every child in every family has stories about themselves. If you have trouble coming up with some, try having a brainstorming session with your parents at dinner some time.

3. Use the first person.

Many writers tell me that in order to write authentically, they had to unlearn a lot of what they were taught in school. Among their most important “unlearnings” was to limit using third person pronouns (he, she, they, it), and start using the first person, I. Because college admissions people want to hear about you, you need to write in your own, unique voice. And that means saying such things as, “I have loved numbers ever since I was a little kid. My mother tells me that at the grocery store, I would sit in the cart and add up the item prices she placed next to me to see if I could come up with the same amount as the cash register.” This is a lot more personal and interesting than saying, “Some students have known that they were good with numbers since they were little kids.”

4. Show, don’t tell. Be specific, descriptive and offer plenty of details.

Skillful writers say that the key to alive, good writing is to “show, not tell.” Rather than saying that you love animals, write something such as, “Whether a tiny, slithery salamander or a magnificent Arabian horse, I am simply nuts about animals. Since I was very young, I have spent a lot of my time rescuing, raising, caring for and loving them.” Author Natalie Goldberg says, “…a writer’s job is to make the ordinary come alive.”

5. Avoid generalities, clichés and philosophical or psychological babble.

It is so easy to fall into writing something that ends up saying nothing or is trite. To not do that, keep in mind the following:

Generalities: Rather than saying, “I’m very hardworking,” describe a situation that demonstrates how diligent you are. For example, “When it comes to special academic projects, I am the kind of person who both starts way in advance and at the end sometimes stays up all night to make sure that an assignment is the best that it can be.”

Clichés: Rather than saying, “I like working with people and want to save the world,” how about saying, “I joined the Diversity Club at school because I wanted to get to know students from different cultures, learn about their families, religion, traditions and even their food. I also wanted to find out how we are alike and unalike. I believe that when people really get to know one another, they have a better chance of getting along.”

Psychobabble: Rather than saying, “I get really ADD when it comes to studying,” say something such as “When I do homework in the evenings, I often find it difficult to concentrate, get easily distracted and don’t seem to be able to focus.” By the way, in case you didn’t notice, the quote in the first paragraph about “being anal,” is another example of Psychobabble.

6. Make sure that your essay is free of spelling, grammatical mistakes and improper use of words.

There are few things that negatively stick out more on college applications than errors. I cannot stress this enough! Grammar and punctuation errors are like a huge red flag on your application. Make sure that the final person to read your essay is a great proofreader, and ask them specifically to look for errors. Careless mistakes are one of the quickest routes to negatively impress application readers and may result in you’re getting a rejection letter from a college.

College essays can reveal a lot about how you think and who you are, things that college admissions officers want to know. Students who take the time to pen original, thoughtful, well-written essays truly enhance their college admissions possibilities.