Big news from Deadline Hollywood regarding Blumhouse Productions. CEO and founder, Jason Blum, has struck a deal with China’s Tang Media Partners. They are looking to co-finance as well as co-produce Chinese-language horror films. The first one is based here in the United States and will go by the title of American Nightmare. This information came out at the Shanghai International Film Festival. According to the report, these films will be made both in the Middle Kingdom and the United States, being released in China.

This is coming on the heels of the success of Blumhouse’s Happy Death Day in China. Blum is not missing out on the opportunity to produce content for China, who have recently loosened their sanctions on importing into their country. With a country with such a large population and their rapid box office growth, it is a great move for Blumhouse. The lucrative horror production company is known for producing films for lower budgets and seeing big returns. They plan to lean on new partner Tang Media for their knowledge of the audience demand in the Chinese market. This agreement also creates the opportunity to explore new business models through distribution channels as well.

Tang Media Partners also owns Global Road Entertainment along with having film and TV production and distribution in China. Since Happy Death Day’s release, Blumhouse sends many of their films over to China. Insidious: The Last Key topped $100 million worldwide thanks to distribution in China. Truth or Dare also saw its release in China and The First Purge and Halloween will follow. This is a strategic move by Blumhouse to explore producing content with the people of China in mind. It is quite intriguing to see what Jason Blum will come up with next.

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