Sure, users left Chatroulette with the fading hype, but Ternovskiy says his site still has five hundred thousand daily users, according to Google Analytics, down from a high of two million--the same rate of decline as estimated by Quantcast. Still, he said, "How can you be dead when your revenue has doubled?"

The answer was lazy, simple, and ingenious--in other words, pure Ternovskiy. He started redirecting pantless visitors to Hustler's Web site, and their computers would forever be blocked from Chatroulette. At first, Ternovskiy and his colleagues were banning a hundred thousand users a day, but now, he says, the flasher rate is down to one in two hundred--and Hustler pays for the referrals, giving Ternovskiy's company, at least for the time being, a healthy revenue stream.