That stadium is the core experience. If you're not getting that right, it's going to be hard to do anything else. We need to make sure our stadium environment is one of the best in the city. I think we've had some success with that. If we're winning, if that stadium is packed, people who come for the first time are going to realize what a great opportunity it is to bring friends and family. In that setting and that environment, there's nothing like it.