For Ditte and Nicolaj Reffstrup, the husband-and-wife team behind the Copenhagen-based fashion brand Ganni, the day before their spring 2020 show begins like any other: they are woken up at 6:30 a.m. by their youngest daughter, Rita Sophie, 2, who jumps into their bed. A few hours later, Nicolaj loads their two other children, Jens Otto, 7, and Betty Lou, 9, onto a cargo bike and takes them to tennis camp while Ditte straps a helmet onto Rita Sophie and drops her off at day care before heading into the office. “Our show tomorrow is called ‘Double Love,’ because for us, family life and work life are so tied together,” says Ditte as she cycles through the busy streets of Copenhagen.

Ganni was founded by the art connoisseur and entrepreneur Frans Truelsen in 2000 as a cashmere brand — in 2009, Ditte, 41, a former buyer for brands like Bruuns Bazaar and Flying A, and Nicolaj, 45, who previously worked in tech, took the helm. Since then, they have grown the company to include cult items like printed wrap dresses, leopard print bucket hats and two-tone cowboy boots. Now, it is one of the top selling contemporary brands at Net-a-Porter and is forecast to make $72 million this year. The brand is in the midst of expansion, with a newly opened store in London and two more planned for New York and Los Angeles later this year. But this week, the 10th anniversary of Ditte’s tenure as creative director saw her in an introspective mood. “It was natural to look back at the last 10 years but also to push it forward,” she says. “Designing is always super personal for me — it’s a way of therapy.”

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