Gun rights advocates are driving a rolling billboard to downtown Milwaukee Thursday, to "counter billionaire New York Mayor Michael Bloomberg’s campaign of fear against Badger State gun owners."

Bloomberg is part of Mayors Against Illegal Guns which has its own billboard truck cruising around the country with the message that 34 Americans are murdered by guns every day.

The Citizens Committee for the Right to Keep and Bear Arms has a truck too, It's message? "Guns Save Lives." The truck and gun rights supporters, including Nik Clark of Wisconsin Carry, Inc., plan to be at the corner of Wisconsin Ave. and Water St. over the noon hour Thursday.

The CCRKBA says as many as 6,800 Americans use guns to defend themselves or stop a criminal attack every day.

“No mayor, regardless how wealthy he is, should dictate to Congress or the people of Wisconsin the terms of their civil rights,” said the group's chairman, Alan M. Gottlieb. “Michael Bloomberg is spreading hysteria about gun rights. We’re spreading the truth.”

Five Wisconsin mayors, including Tom Barrett of Milwaukee, are members of Mayors Against Illegal Guns. The group's rolling billboard also sends viewer to www. FixGunChecks.org, an online petition calling for adding names of people who are barred from having firearms to a background database, and requiring background checks for all gun purchases.