When starting running a MLM home business you are no different than millions of other businesses out there. Your business can by all purposes look just like thousands of others.

In continuing what I was saying in my last post I have thought of ways that you can make your home business stand out amongst all those other business. Many of you believe it is your product that will set you aside as a better deal.

However how many people out there do you hear about that really take the time needed to research why your product is better. Your MLM business may be the best on the shelf and offer the skills and training that people who really need the help are looking for. However just like in the super market there are a lot of the same items just with different manufactures on the labels.

So the consumer or client you are trying to get your message to some times if not all the time may be confused. They tend to walk up and down the isles looking for what they like without knowing what they like because all the pictures of the products they think they know all look very similar or the same.

Ask yourself when is the last time you saw a consumer / Client stop and read every label as to what’s in the product they buy? No one does because it would take way to long to much time out of their busy lives. So what they do is go on trust of the advertisements they remember seeing hearing or memories of the things they grew up on. It is blind faith in the companies and products that most people believe in as to knowing what they are selling to the consumer is safe.

The second biggest thing is the price that they are willing to spend on those products that they believe they know and like. They ask themselves is the product I am looking at worth my money as to my memories of what the sponsor has stated the product to be. Can I say the business company was truthful and gave me exactly what they stated. Or was I disappointed and feel cheated as to the claims made.

In working your MLM business you have to look at the people you want to join you and buy your products in the exact same way. The clients want to know you are doing business with their needs in mind and are truthful as to what you say your products are. So first thing is you must have good product testing as to what you are selling and before the client believes in the product you must believe in the product and use it.

Second have solid backing as to your claims by others who have used the product and are using the product still on a daily bases.

Many MLM companies sell nothing and slap a great picture on their idea as to what they are about. However the idea when opened is empty and has no backing.

What if you went shopping and paid for say a can of beans because the company said it was the best and they had a great picture on the can with a high price. And you did not read what was in the can of beans you just believed the company new what it was selling to the consumer. So you get home open the can of beans and find its empty. It would make you mad right.

The fact is many MLM business are packaged real nice and boast of being the best. However you pay for the best and get empty promises and no true testimonial as to what they claimed was fact. This is why it is in your best interest to have a good policy and procedure in place as to information on what your MLM offers and has in it. So if you client decides to read the condense they have something to read as to what your claims are. Not a bunch of fluff and stories as to things that don’t mean a hill of beans to any one who may be interested in the company or the products they sell.

So that brings me to the next thing you need to make your MLM business a true success. Trust and backing to those policies and procedures. If you do not have this then the old saying applies you end up with something that is not worth beans. Your MLM business must stand out on the shelf as a five pillar company. It is the only way that a MLM business can be truly a success. Many MLM companies claim to be great and worth your time. However if any one of the five pillars are missing then “Buyer Beware.”

Here is a perfect example as to what I am saying.

Say you are hungry for a cheese burger and you see an advertisement of this awesome looking sandwich that gets your mouth watering. Then you rush out and find the sandwich is greasy and has nothing in it like the advertisement that got you interested in the product.

Would you be a return customer? Probably not unless you were desperate and no one else was offering a hamburger.

However that’s not reality. There are millions of companies out there offering products and willing to get your hopeful client life time business.

So the next point if you have a product the face you put on it has to be just as good as the product. No short cuts as to these rules. Don’t buy the beans until your sure they are worth the cow.

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Tammy and Mark Cowell