Apps like Tinder were designed to make the process of dating quicker and more efficient, by only matching people with other who are interested in them to save people from rejection.

But new evidence suggests the apps have created a different kind of problem – men play Tinder like a game, swiping right to everyone just to see who has 'liked' them.

This can be frustrating for women, who are pickier about who they match with, since men they are paired with are less likely to reply to their messages, a new study has found.

Evidence shows people on Tinder are not motivated enough to speak to someone they match with. Both men and women are unlikely to message even after mutually liking another profile, a new study has found. Only 7 per cent of men and 21 per cent of women sent a message after matching with a profile

WHAT THE STUDY FOUND Overall, the profiles received 8248 male matches and only 532 female matches. 86% of all the matches male profiles received came from other men. 7 per cent of men and 21 per cent of women sent a message after matching with a profile. Women took their time over writing a message. Almost two thirds of messages sent by men were sent within five minutes of the match taking place, while only 18 per cent of those sent by women were this fast. About one third of men said they regularly 'casually like most profiles,' while no women said they do this. 93 per cent of women said that they only swiped right on profiles they were actually attracted to. Advertisement

The study, led by Dr Gareth Tyson, from Queen Mary University London, highlights the different styles men and women have using Tinder.

'Online dating has become extremely popular, with 38 per cent of American adults who are 'single or looking' having experimented with it,' the authors wrote.

Tinder changed the way online dating works.

Until the app started in 2012, most dating services had found matches using a range of factors such as shared interests and future plans.

But on Tinder, the only thing that matters is first impressions.

'By focusing on first impressions, Tinder constitutes a cut-down version of online dating, without any of the features that make it possible to understand the deeper characteristics of potential mates,' the authors said.

To investigate how this changes human behaviour, researchers looked at how men and women tend to act using Tinder.

Researhcers set up 14 fake Tinder profiles in London, half were female and half male. They automatically liked everyone within a 100 mile (160km) radius, and noted how many they matched with, and then how many sent messages. Only seven per cent of men and 21 per cent of women sending a message after matching

HOW THE TINDER STUDY WORKED Dr Tyson set up 14 fake Tinder profiles in London, half were female and half male. They automatically liked everyone within a 100 mile (160km) radius, and noted how many they matched with, and then how many sent messages. Although men were less likely to send a message first, many more men sent messages since the overwhelming majority of matches came from men. The vast proportion of matches came from men, whether for the team's male or female profiles. Advertisement

What they found backs up anecdotal evidence.

Men are more likely to swipe right but then not send a message, whereas women are much pickier but will message first more often than men.

But possibly the most striking finding was how rarely users will express an interest by talking to their matches first.

Both men and women were still unlikely to message first, with only seven per cent of men and 21 per cent of women sending a message after matching.

Each person is different,’ Dr Gareth Tyson, lead author of the study, told MailOnline.

But he says the app encompasses many game-like qualities.

‘If somebody does not feel particularly invested in a given match, they may feel casual about following up on it later on,’ he said. ‘An alternative theory is that many people post-filter their matches. Instead of clicking like for people they really find attractive, they click like for lots of people and then decide after the match has occurred whether or not they want to follow it up with a conversation.’

Dr Tyson set up 14 fake Tinder profiles in London, half were female and half male.

They automatically liked everyone within a 100 mile (160km) radius, and noted how many they matched with, and then how many sent messages.

Although men were less likely to send a message first, many more men sent messages since the overwhelming majority of matches came from men.

Another study by Jennie Zhang and Taha Yasseri of Oxford looked at the conversations that people had after they matched In around half of the conversations, the other person did not respond. When there was a mutual conversation, people exchanged phone numbers less than one fifth of the time

WHY WOMEN ARE BETTER AT ONLINE DATING Using data collected from Baihe, one of the largest dating websites in China, researchers from Binghamton University, University of Massachusetts Lowell and Northeastern University analysed the messages and how suitable each person actually was. Men are far more aggressive on online dating sites - but often 'mass mail' women that are out of their league in the hope of a response, the researchers found. They say that by comparison, women tend to be more conscious of their own attractiveness to other users and approach fewer people. The study found major behavioural differences between male and female users when it comes to contacting potential partners. Advertisement

The vast proportion of matches came from men, whether for the team's male or female profiles.

'Even though the male:female ratio in our dataset is roughly even, on average, 86 per cent of all the matches our male profiles receive come from other men,' the authors said.

'Overall, we received 8248 male matches, most of whom do not pursue interaction,' the authors wrote.

'In contrast, we garnered only 532 female matches, suggesting that they are more careful with whom they like and therefore consider it more worthwhile to send a message.'

Women took their time over writing a message.

Almost two thirds of messages sent by men were sent within five minutes of the match taking place, while only 18 per cent of those sent by women were this fast.

This research was followed-up survey of Tinder users, which confirmed the findings.

About one third of men said they regularly 'casually like most profiles,' while no women said they do this.

An overwhelming 93 per cent of women said that they only swiped right on profiles they were actually attracted to.

Women took their time over writing a message. Almost two thirds of messages sent by men were sent within five minutes of the match taking place, while only 18 per cent of those sent by women were this fast

Men also use Tinder to look for 'one night stands' much more than women.

But a separate study led by Jennie Zhang from Oxford University found when women message first, men only reply 42 per cent of the time.

The researchers looked at the conversations people had after they matched, using about 2 million conversations involving 400,000 heterosexual users of an unknown dating site, all from the US.

In around half of the conversations, the other person did not respond.

When there was a mutual conversation, people exchanged phone numbers less than one fifth of the time.

'Men initiate 79% of conversations­­and while about half of the initial messages are responded to, conversations initiated by men are more likely to be reciprocated,' the authors wrote.