Former Fox News host Eric Bolling has announced that that he is partnering with a NASCAR team to promote opioid awareness.

Following the death of his 19-year-old son Eric Chase Bolling last September, Bolling has taken up the charge to drive the national conversation on opioid use. Now, he is collaborating with NASCAR Monster Energy Cup Series team owner Rick Ware Racing and racing driver Kevin O’Connell to launch their “Race to Erase Opioids” campaign this Sunday at the Geico 500 NASCAR race in Alabama. They will be debuting a specially-messaged race car with the campaign logo.

Bolling took to Twitter to share the car’s design.

GREAT NEWS!!

I’m proud to announce a partnership I’ve made with NASCAR’s Rick Ware Racing and Kevin O’Connell to raise Opioid awareness.

We launch this Sunday at NASCAR’s Monster Energy race at Talledega Super Speedway. NASCAR, Rick Ware, O’Connell and I’ll drive to save lives pic.twitter.com/5axSdtI5xU — Eric Bolling (@ericbolling) April 25, 2018

“Six months ago, I lost my college sophomore, my only child, my son, my best friend,” Bolling said. “To parents: ‘Not my child’ syndrome is deadly. To kids: ‘One pill can kill.'”

O’Connell said he had partnered with Rick Ware Racing for numerous events in the past, but that this campaign was particularly special.

“This effort is different, as this crisis has affected many people in our lives personally from family members to close friends to the people in our communities that we meet and share this experience with,” O’Connell said. “We want to contribute to getting the word out through our sport.”

Bolling has been outspoken as an “accidental expert” on the opioid crisis since his son’s tragic accidental overdose. He has had ongoing communication with President Trump about tackling the opioid crisis in this country.

[image via screengrab]

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