TOKYO – “Frozen”‘s long reign at the top of the Japanese box office may have ended last weekend — it dropped from number one to number three in its 17th week on release, with another Disney title, “Maleficent,” topping the July 5-6 frame, but the pic has emerged as the new king of packaged media in Japan.

Walt Disney Studio Japan began taking pre-orders for a DVD and Blu-ray “Frozen” package under its MovieNEX label on May 30, with release scheduled for July 16. In the first ten days, pre-orders zoomed to 400,000 and by July 6 had soared to 1.15 million — the most ever for any Disney title in Japan.

By the same day, “Frozen”‘s theatrical cume stood at $242 million on 19,350,000 admissions. It is steadily closing in on the all-time number two B.O. pic in the Japanese market, “Titanic,” with $258 million.