The company is encouraging cities to implement Helmet Selfie by getting in touch.

Accordingly, Bird will help you find the helmet you need. It's launching a global Safety Marketplace that will offer a "curated" mix of helmets and other safety gear. If you're not sure what equipment to get or just don't want to traipse across town to get it, this could make your shopping considerably easier.

There's a pragmatic reason for Bird to do this, of course. Local governments' attention to scooter regulation remains high, and that's exacerbated whenever there's a glitch or other safety flaw that puts riders at risk. Whatever Bird spends on ride credits and other treats may pay dividends if it keeps the company out of trouble. However, it's still beneficial -- it might be worthwhile if it gets even a few people to carry a helmet with them on future rides.