Sue Perkins’ new show has been axed by BBC2 (Picture: PA)

Sue Perkins’ game show Insert Name Here has been axed by BBC Two.

The former Great British Bake Off host fronted the competition for four series and three Christmas specials, but it will not return this year.

The ill-fated format follows other works by the comic in the wake of her leaving GBBO to be cancelled, including her Generation Game reboot and The Big Spell, which aired on Sky One.

Insert Name Here saw two teams of three players competing to answer questions based on celebrities that shared the same name.


The show’s latest series averaged less than a million viewers for each episode, with its final instalment seeing just 520,000 viewers tune in.



A source told The Sun that: ‘Unfortunately, the ratings did begin to slide a bit for this so BBC bosses have decided to put it out of its misery.

‘It had some good guests and a pair of good team captains in Josh Widdicombe and Richard Osman, but unfortunately, poor ratings mean it’s no more.’

Sue is best known for fronting The Great British Bake Off with Mel Giedroyc before its move to Channel 4 Picture: BBC)

The programme’s struggles to find an audience, of course, are in sharp contrast to Bake Off at its height, which saw over 16 million tune in to see Candice Brown crowned the best baker in Britain.

Sue and her co-host Mel Giedroyc left the phenomenon along with judge Mary Berry when it moved from the BBC to Channel 4.

Speaking on the axe, a spokesperson from the BBC said: ‘We’ve launched a wide range of new entertainment and comedy ideas on the channel over the last few years, from I’ll Get This and The Mash Report to The Ranganation.

‘There are no plans to bring Insert Name Here back, we loved it and Sue was a brilliant host, but we want to continue innovating with new entertainment on the channel.’

It’s not all bad news for the 50-year-old, however. She’s reuniting with frequent on-screen pal Mel for their first foray into fictional drama with their new series Hitmen.

Airing on Sky this year, the sitcom will follow contract killers Jamie and Fran, who are absolutely useless at their jobs.

Hitmen airs on Sky this year at an as-yet-unconfirmed date.

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