About innisfree

Founded in 2000, innisfree is Korea’s first natural skin care brand. The Korean beauty brand creates products that harness nature’s powers by using naturally derived ingredients in its wide range of skin care and everyday makeup products. Innisfree takes pride in its Fair Trade practices and works with local farmers such as the Halmang, Jeju women who harvest camellia leaves, to preserve and create harmony with local communities and villages as well as minimize carbon footprint in every step of production.

innisfree & Jeju Island

Innisfree is known for using highly effective, naturally derived ingredients in its products, all of which are gentle on skin. Most notably, the brand is known for utilizing fresh and natural botanical extracts from Jeju, an island located off the coast of South Korea. Innisfree has also situated the brand’s museum, café and green tea garden in the subtropical island. Jeju has become a hub for natural Korean skin care products as it boasts optimal temperatures to grow high-quality green tea, camellia, orchids and hallabong tangerines.

innisfree’s Green Tea Skin Care Line

Innisfree’s Green Tea skin care line was launched in 2008 and continues to be a fan-favorite among Korean skin care enthusiasts. The products are formulated with extracts from organic green tea grown and cultivated under chemical-free conditions in the Seogwang Tea Garden in Jeju. The wide skin care range includes the bestselling Green Tea Foam Cleanser, Balancing Skin EX and Sleeping Mask. Rich in antioxidants, these green tea-infused products combat signs of aging, reduce excess sebum and protect skin from sun damage. The Green Tea Seed Serum is a standout in the skin care line, getting rave reviews for its all-natural, highly concentrated green tea extract and green tea seed oil formulation. Tannins in the organic green tea extract help regulate skin’s oil production and draw out skin’s impurities, making it suitable for oily skin. The antibacterial properties of catechin in tea make it suitable to treat acne-prone skin. Innisfree’s Green Tea Seed Serum has a lightweight texture that absorbs quickly into skin to deliver long-lasting hydration and restore luster to dull skin, leaving it feeling fresh and smooth.

innisfree’s Orchid Skin Care Line

Apart from green tea, Jeju is also home to orchids – another antioxidant extract. The orchids of Jeju are particularly strong, blooming even in harsh winter weather. Innisfree uses every part of the plant from root to petal to create its Orchidelixir 2.0™ formula, which is enriched with niacinamide and hyaluronic acid to smooth fine lines around the delicate skin. The Orchid skin care line is known for its potent yet gentle anti-aging formula, and the Orchid Eye Cream is one of innisfree’s best products. The Eye Cream has a rejuvenating and lightweight texture infused with naturally derived hyaluronic acid to lock moisture into skin for long-lasting results as well as Jeju soybean extract to promote collagen production, leaving skin smoother and plumper.

innisfree’s Volcanic Clay Skin Care Line

Innisfree’s Volcanic Clay skin care line also originates from Jeju Island as it is home to the dormant volcano Hallasan Mountain. It last erupted over two million years ago and has supplied the island with plenty of volcanic substances. Clay is a game-changing ingredient for oily skin as it absorbs sebum and cleanses out gunk from pores. Volcanic clay from Jeju absorbs even more sebum than the Holy Grail ingredients Ghassoul and red clay, leaving skin smoother and feeling fresh. The K-Beauty cult favorite Jeju Volcanic Pore Clay Mask Original is formulated free of synthetic fragrances and gently removes sebum, bacteria and dead skin cells without aggravating skin. Innisfree has also launched the Super Volcanic Pore Clay Mask 2X, which is a more intense mask enriched with a stronger formula that draws out toxins, leaving the skin cleansed and pores tightened.

Volcanic clay masks are a favorite to combat oily skin but innisfree has created the Jeju Volcanic Color Clay Mask enriched with a variety of added ingredients to address other specific skin concerns as well. Formulated with Vitamin C complex, the yellow version brightens skin while the blue version hydrates skin with hyaluronic acid. For those with dull skin, the pink version is enriched with pomegranate seed oil to revitalize, while the green version has madecassoside for added sebum control. The panthenol-infused purple version is formulated for irritated skin while the sea salts in the white version offer gentle exfoliation to smooth skin. The black version of Jeju Volcanic Color Clay Mask cleanses skin of impurities, toxins and pollutants.

innisfree’s No Sebum Line

Other than the Volcanic Clay line, innisfree’s sebum-controlling products include the No Sebum line which ranges from powders to toners. Made with naturally derived minerals and mint extract from Jeju, the No Sebum Primer controls skin’s sebum levels, brightens skin and keeps face fresh and matte even with multiple layers of makeup. For a smooth and flawless finish, innisfree’s No Sebum Blur Primer is formulated with the same ingredients plus extracts from Jeju’s green persimmon to blur pores. Many opt for innisfree’s bestselling powders for their last step in makeup. Among them is the loose No Sebum Mineral Powder and pressed No Sebum Mineral Pact, which keep makeup looking matte and fresh all day long. Also formulated with naturally derived minerals and mint extracts from Jeju, the lightweight powders blot out sweat and sebum and help maintain skin’s oil and water levels.

innisfree’s Makeup

Innisfree not only uses the best ingredients in its skin care products but also in a wide range of makeup products. The Korean beauty brand’s makeup products champion formulas that are gentle on skin and easy-to-wear everyday colors for natural-looking makeup looks. One of innisfree’s bestselling makeup products is the My Palette My Eyeshadow Matte, which is available in a whopping 57 wearable shades. The compact, single-shade eye shadows boast a silky pressed powder formula that blends effortlessly over lids, making it easy for even beginners to achieve Korean makeup looks.

A Perfect Introduction to K-Beauty

A perfect brand for skin care beginners and those new to Korean products, innisfree is a household name amongst K-Beauty lovers for good reason. Many of the brand's gentle products are infused with on-trend ingredients and available in skin care lines conveniently tailored for specific types and needs. Curating a Korean skin care routine is hassle-free with innisfree!