Which camp are you in? The Beach — or the Beaches?

Whatever your choice, there’s a toque to match.

A line of popular neighbourhood toques from Toronto-based Tuck Shop Trading Co. includes two versions to please residents on both sides of the decades-old name debate.

“You’ve got to be kidding me,” said resident Mary Gore when told of the two toque options.

Clearly exasperated with the ongoing spat that’s now spilled over into winter fashion, Gore — who has lived in the area for over 30 years — said “enough is enough.”

“My humble opinion is people should just get on with it. Who cares what it’s called.”

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After an unscientific survey of a few friends and family, Tuck Shop Trading Co. owner and designer Lyndsay Borschke settled on “The Beaches” for release in her first collection of toques. (The company launched in October 2013 with a set of 14 neighbourhood toques, including the Annex, Queen West, Parkdale and the Danforth.)

Soon after, Borschke began receiving requests for a “Beach” version. She noted that all the requests were positive and polite, in stereotypical Canadian fashion.

Since then, Borschke has ordered three rounds of Beaches toques (which are listed as “sold out” as of press time) which total around 450 hats. She’s only ordered one round of Beach toques. Both versions retail for $38.

“I’d say the people who want the Beach are more vocal, but from a consumer point of view, people are buying more Beaches,” Bortschke said.

Rick Gabriele said he’d get the Beaches toque if given the chance — even though he’s chair of the Beach Village BIA.

“I moved here in ’91, and ever since I’ve called it the Beaches,” he explained.

Gene Domagala, a local historian and tour guide who has lived in the area for almost 50 years, said the name flip-flop has been ongoing for at least a century.

The debate was thought to be settled after a 2006 vote where 58 per cent of eligible ballots were marked in support of “The Beach.”

But Gabriele cast doubt on the vote’s accuracy.

“As you see the toque sales going, the Beaches is winning out over the Beach,” he noted.

Bortschke said Tuck Shop Trading Co. has sold over five thousand Toronto neighbourhood toques. The company is now expanding their collection for Montreal, Ottawa, New York and Los Angeles.

She said the Beaches/Beach divide isn’t the only time an east-end Toronto neighbourhood has impacted the company’s decision-making.

“We started with Leslieville, then the Riverside BIA was really interested in promoting their neighbourhood in a hat,” Bortschke said.

Now, the company is also fielding requests for Riverdale.

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“People in Riverdale don’t necessarily associate with the Danforth, so we’ve got to make a Riverdale hat now,” Bortschke said.

And there are other requests for neighbourhoods within neighbourhoods — like Brockton Village over Parkdale, or Seaton Village versus the Annex.

Clearly, Toronto can be complicated.

But the bottom line, Bortschke said, is that “we just want to make toques and make people happy.”