Nickelodeon went off the air for 17 minutes at the time of the national walkout

Cortney Roark | Knoxville (Tenn.) News Sentinel

Show Caption Hide Caption For 17 minutes this media giant suspended programming for gun control You might have missed it, but as students participated in the National School Walkout, a major media conglomerate stood right alongside them.

Nickelodeon stopped its regularly scheduled programming for 17 minutes Wednesday to honor the 17 students and faculty members killed one month ago in Parkland, Fla.

From 10 a.m. until 10:17 a.m. Nickelodeon broadcast one simple message: "In support of kids leading the way today, Nickelodeon will be off the air until 17 minutes past the hour."

Kelly Bradshaw Ballard, of Chattanooga, Tenn., was watching Paw Patrol with her son when the message appeared.

March 14: Students from nearly 3,000 schools walk out to protest gun violence

March 14: Students holding signs and holding hands: These are the photos from National Walkout Day

"Way to go, Nickelodeon!!," Ballard posted on Facebook with the photo.

Since the Valentine's Day attack at Marjory Stoneman Douglas High School, students across the country have protested gun violence calling for stricter gun control laws.

Parkland students march for action on guns One month after a deadly shooting that pushed their school to the center of the gun debate, students from Marjory Stoneman Douglas High School take part in the nationwide school walkout against gun violence. (March 14)

National Walkout Day

Across the country Wednesday, thousands of students walked out of their schools on what is now known as National Walkout Day.

In Parkland, Marjory Stoneman Douglas students and middle school students walked 2 miles from their schools to memorials set up for the victims while chanting "We want change!," the USA TODAY Network reported.

Follow Cortney Roark on Twitter: @CortneyRoark

March 14: 'Enough is enough of this violence': Hundreds of D.C.-area students rally at White House, Capitol

March 14: Parkland high school students walkout, march to memorial set up for 17 shooting victims