It is important that any structure reflects the effort and commitment by entrepreneurs and that there is alignment with all parties. As a development team you want control and ownership over the brands you are developing. The use of one of our domain brands takes on the form of a very attractive license to allow the entrepreneur time to use and build into the brand without burdening your growth. The brand is an enabler and will further help you accelerate your plans. As you build your business you can acquire the brand at a capped price in the future or some other payout structure. This is set upfront which means as you prove successful, you get the upside for your efforts. World gets some ownership in the venture which gives World upside. The whole program allows for the right alignment and all parties benefit from the use of the brand.