







The campaign asked social media users to use the hashtag #RoarForChange, and every time the hashtag is used, the organization pledged to donate $1 for up to $1Million to support UNICEF.





To celebrate #StarWarsDay, show us your best Wookiee roar!



From May 3-25, every like, share, or post on Facebook, Instagram, or Twitter using #RoarForChange unlocks $1 (up to $1mm) to support @UNICEF's lifesaving work for children. pic.twitter.com/KOeyEverBv � UNICEF USA (@UNICEFUSA) May 3, 2018



ABC news reporter George Pennacchio reached out to Love Myself'. Seeing the campaign taking place on Twitter,news reporterreached out to BTS 's fanclub ARMY for help, since BTS are known for their global campaign in partnership with UNICEF - ''.





Okay, #BTSArmy, show your power for charity! Between now & 5/25/18, for every like, share or public post on Twitter, Facebook or Instagram where we see this hashtag - #RoarForChange - Force For Change U.S. will donate a dollar to @UNICEFUSA. #MayThe4thBeWithYou @BTS_ARMY pic.twitter.com/E5aiufvuIJ � George Pennacchio (@abc7george) May 4, 2018



And the results? ARMYs were able to get the hashtag up to 1M tweets in a matter of hours, after George Pennacchio's ask for help reached the fandom, and ARMYs everywhere banded together to show off their force!









ARMYs celebrated on Twitter with:





Recently, an organization called '', which reaches out to fans of the '' franchise to help children all over the world, began a campaign in light of, which is today!