Another Australian Retailer Is Charging $1299 For NVIDIA’s GTX 1080

Late last week one Australian retailer popped up charging an astounding $1299 for the first models of NVIDIA’s GTX 1080. Today, there’s another.

According to the information NVIDIA provided me last Friday, the embargo for retail sales on the Founders Edition of the GTX 1080 isn’t supposed to lift until 11:00 PM AEDT this Friday. That didn’t stop one Australian retailer from revealing their hand, and as of today a second smaller outlet has joined the fray.

The StaticICE price aggregator has picked up a cached price of $1299 for a Gigabyte GTX 1080 Windforce model from NetPlus, a retailer in Western Australia. The link on StaticICE is down, but the original listing was saved by Google:

The board isn’t available on the website right now, but a sales representative at NetPlus confirmed to me over the phone that they will also be selling the Gigabyte GTX 1080 for $1299. They also offered to take a pre-order over the phone, which was interesting given that you couldn’t do so via their website.

It’s interesting given that NVIDIA has refused to confirm what the 1080’s MSRP in Australia is, although it hasn’t stopped vendors from talking amongst themselves. And it’s also worth remembering that one retailer told me that they would be selling the first GTX 1080 models from $1199.

Still, it’s an awful lot of money. Too much, even though the card is undisputably the most powerful on the market by some distance. The GTX 1070 and AMD’s Polaris boards, on the other hand…