View this email in your browser WORTH A LOOK What we're reading and watching this week The only research firm that helps organizations respond to the unprecedented threat of generational change and technological disruption. December 4, 2018 Happy Tuesday all!



Money — it makes the world go round, but what would happen if the next generation of consumers, investors, and financiers just didn’t understand how it worked? In this edition of Worth A Look, we are diving into the world of millennial finance.



We lead with a report hot off the cyber-press from our friends over at the Public Policy Forum. Millennial Money takes a look at the financial independence and fiscal well-being of the next generation. With original research by Jennifer Robson (a fellow professor at the Master of Political Management program at Carleton University) and Andrée Loucks, as well as nation-wide roundtables, the PPF takes a deeper look into the state and outlook of Canadian Millennials.



Governments and their agencies are also concerned about millennial money-smarts. As the provincial regulator for Ontario’s capital markets, the Ontario Securities Commission asks in their report, Missing Out, why millennials aren’t investing. The OSC seeks to explain why millennials —despite holding over $824 billion in assets —aren’t participating in the Canadian marketplace and the consequences that inactivity may bring.



Finally, we get the last word in with our own research on the matter. This past year, we talked to 4,000 Canadian millennials as a part of our annual syndicated study, The Canadian Millennials Report. One of the topics we follow closely is the financial status and attitude of millennials across the country. Our analyst Devlyn Lalonde dispels millennial money myths and investigates why this generation isn’t investing.



That’s all from us this week. If you have any ideas that you would like to see in a future Worth A Look, drop us a line at info@abacusdata.ca.



As always, I hope you have a wonderful week!





David Coletto, CEO

Abacus Data

david@abacusdata.ca

Worth a Look This Week

Millennial money: Financial independence and well-being for the next generation

After 90 interviews and scouring dozens of research articles , the Public Policy Forum has released a comprehensive work on the state of millennials and their money. Covering issues such as retirement, pensions, and financial literacy, the PPF dug deep to uncover the obstacles and opportunities for Canada’s next generation of consumers, investors, and financiers.





Missing out: Millennials and markets

If money makes the world go round, then capital markets are the engines that do the propelling. This explains why a crown corporation like the Ontario Securities Commission might be interested in the next generation of financial movers and shakers. This report from the OSC tell us that millennials are both more risk-averse and conservative than their parents when it comes to investing. But why so risk-averse and financially conservative? Read the OSC report to find out.





Millennials save, but why don’t they invest?

Finally, we weigh in on the millennial money conundrum. After talking to 4,000 Canadian millennials we found that millennials love saving, hate debt, and fear financial markets. Devlyn Lalonde, our analyst on the scene, studies how millennials perceive their ability to invest, the difference between old and young millennials (it's a big one), and why they fear the financial markets their parents so dauntlessly navigated.





THE ABACUS DATA NATIONAL OMNIBUS SURVEY



Introducing Abacus Data's Omnibus Survey Service. Need a few questions with a quick turnaround on a national survey? If you do, After 90 interviews and scouring dozens of research articlesthe Public Policy Forum has released a comprehensive work on the state of millennials and their money. Covering issues such as retirement, pensions, and financial literacy, the PPF dug deep to uncover the obstacles and opportunities for Canada’s next generation of consumers, investors, and financiers.If money makes the world go round, then capital markets are the engines that do the propelling. This explains why a crown corporation like the Ontario Securities Commission might be interested in the next generation of financial movers and shakers. This report from the OSC tell us that millennials are both more risk-averse and conservative than their parents when it comes to investing. But why so risk-averse and financially conservative? Read the OSC report to find out.Finally, we weigh in on the millennial money conundrum. After talking to 4,000 Canadian millennials we found that millennials love saving, hate debt, and fear financial markets. Devlyn Lalonde, our analyst on the scene, studies how millennials perceive their ability to invest, the difference between old and young millennials (it's a big one), and why they fear the financial markets their parents so dauntlessly navigated.Introducing Abacus Data's Omnibus Survey Service. Need a few questions with a quick turnaround on a national survey? If you do, take a look at our omnibus survey option and reach out to Yvonne

The second wave of the Canadian Millennials Report is complete, and we’re ecstatic to share our findings!

Abacus has developed Canada’s largest and most comprehensive syndicated study on Canadian Millennials. If you want to know what the next generation of consumers, voters, and citizens are thinking, you have got to contact us about a subscription to this study. You can do so by visiting the site or by emailing us directly at yvonne@abacusdata.ca .





