At Electronic Arts, everything we do is meant to Inspire the World to Play. Approximately 8,800 employees bring the spirit of play to EA every day, living our Purpose & Beliefs – Creativity, Pioneering, Passion, Determination, Learning and Teamwork – to deliver powerful and immersive experiences to millions of players around the world. To celebrate employees who embody these values in their work, EA recently launched our first annual Purpose & Beliefs Awards.

Meet Stefan Strandberg, Creative Director of SEED and former Creative Director of Battlefield 1, who was recognized with the Passion Award for his creative vision, immersing players in the adventure and experiences of World War I like never before.

What is your role?

Currently, I am the Creative Director of SEED, EA’s creative incubator whose mission is to explore, build and help define the future of interactive entertainment. Previously, as Creative Director of Battlefield 1, I helped develop the original concept for the game and convince others that World War I represented a compelling universe for the taking. I oversaw creative development of the game, working closely with animation, audio and design teams to bring World War I to life for players.