The Infinite Brief

The study is the first that attempts to quantify the value of online privacy and data.

People across the board place the highest value on financial information such as bank balance and biometric information such as fingerprint data in particular, and consider location data the least valuable.

A technology platform, on average, across all people the study assessed, would have to pay consumers a monthly $8.44 to share their bank balance information, $7.56 to share fingerprint information, $6.05 to read an individual’s texts, and $5.80 to share information on cash withdrawals.