If there are music loving deities -- and there likely are considering every religion, cult, and even coven uses a good chant or acoustic guitar to transmit holy energy into the universe -- then those powerful beings love rock and roll.

No matter how often major corporations of try to silence the growling of guitar with Top 40 bubblegum pop, rock regularly returns to the radio with a vengeance.

On September 26, 2014, the genre came back, kicking and screaming, to airwaves from Fort Pierce to Fort Lauderdale thanks to the area's newest rock station, the Bar, 93.5 FM. What was once a Latin station will now be dominated by Alice in Chains, Nirvana, and oh, so much more.

Based out of West Palm Beach, the Bar is bringing back the spirit of Zeta (for those seasoned rock radio Floridian fans) but modified for the modern times. They'll be playing music from the '90s to today like Metallica, Soundgarden, Pearl Jam, Tool, Korn, and more contemporary stuff like the Pretty Reckless, sprinkled with a little classic rock.

Operations Director Jason Hines says, "We felt that Palm Beach County and South Florida were missing something. We wanted to fill a void for the mainstream rock crowd out there. We want to bring rock music back and make it fun for everybody.

"We are live and local, and that's the key."

He explained that the station is part of JVC Broadcasting, an independent, small corporate entity that also owns a few other stations that focus on different markets, including Latin, country, EDM, and the hits, in Long Island, Gainesville, Ocala, and Orlando.

Hines is also the "afternoon drive guy," Roach, whose show the Roach Motel will air from 3 to 7 p.m. This University of Florida grad has worked with the company for a while, and most recently appeared on its Gainesville Party 100.9 station. He also had shows in Jackson, Mississippi, and Little Rock, Arkansas. "It's my passion," he assures, "I'm glad to bring it back to South Florida."

Another talk radio highlight that the station already has going is Bubba the Love Sponge in the morning from 6 to 10 a.m., Monday through Friday. He used to play in this market, so some may remember his voice. As the station grows, they plan on adding local talent to this roster.

"Our goal is to be number one," Hines explains. "Our goal is to service our clients, go above and beyond. That's what JVC Broadcasting is all about: Having fun on the radio again, having great content, bringing great rock to South Florida."

Amen to that.

Follow The Bar on Twitter and Facebook, or visit 935thebar.com.

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