With a population of 1.3 billion, India is an enormous market in which worldwide businesses are eager to stake a claim. Yet to date there are fewer than 100 Taiwanese companies in India. Why is that?

Continental Holdings Chairman, Nita Ing, observes that as an ancient and diverse country, India exhibits dual charms and burdens. And whilst the market's potential is alluring, it is fraught with risk, and oftentimes unpredictable.

"If you can survive in India, you can even survive on the moon," quips Ing.

English subtitles available. Click the settings icon at the bottom of the video screen >> Subtitles/CC >> English.

CommonWealth Magazine Video Production | Correspondent / Monique Hou | Photography / Lin Ming-huang, Wang Chien-tung (India) | Editing / Lin Ming-huang | Still Photography / Wang chien-tung | English Translation / David Toman

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