SAN FRANCISCO (MarketWatch) -- AOL Inc. AOL, shares rose as much as 7% Thursday, to $14.10, following reports that the company has spoken with some of its institutional shareholders about a possible sale to Yahoo Inc. yhoo. Reuters reported that AOL Chief Executive Tim Armstrong has been meeting with the company's shareholders about how selling AOL to Yahoo could trim the company's costs by about $1.5 billion. AOL has been struggling of late and in August reported a disappointing quarterly loss and weak outlook for online advertising.