Donald Trump is a fool.

Donald Trump is a self-aggrandizing blowhard fool who has been using the American presidential elections as his own personal PR machine for years.

We hear your protests — "Everyone already knows that!" — but we remind you that there's a whole new generation of voters that has never before witnessed this particular political circus.

And this time, Trump has entered the presidential race for real.

Trump is currently a standout candidate — either just trailing or just leading Jeb Bush, depending upon which poll you read — amongst a large and hugely embarrassing group of Republican hopefuls. It’s a clown car of candidates, as Speaker of the New York City Council Melissa Mark-Viverito has said.

Actually, that's an insult to clowns.

Ms. Mark-Viverito is originally from Puerto Rico, so she has her own reasons for regarding Trump as a buffoon — like his latest xenophobic screed.

Watch a Donald Trump speech:

Let's revisit that:

“When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems, and they’re bringing those problems. They’re bringing drugs. They’re bringing crime. They’re rapists.”

While most people are simply embarrassed by Trump's racism, some actually support his views and feel that America has been compromised by the newcomers who will steal jobs and women and perhaps later blow stuff up for fun.

Much has already been written about how much your regular Joe Republican voter loves Donald Trump; his celebrity goes a long way in name recognition, and he's rich, but he has no class. Exactly the same formula that made the Kardashians successful makes Trump pretty well perfect in the minds of millions of voters.

At any rate, the fallout continues after his anti-immigrant hysteria. NBC has cut ties with Trump (sayonara Celebrity Apprentice, Miss USA and Miss Universe); Macy's has nixed his products from their stores and Univision, the Spanish language network in America, has also bid him farewell. It seems likely that others will similarly put distance between their products or programming and this lunatic.

Since everyone not living on a reservation in America today came from somewhere else, the immigration stance of the Republican party in general is particularly weird.

Mr. Trump has been a braying jackass for much longer than most people care to remember. Here are 10 of the best examples of his wit and wisdom over the years — in case you'd forgotten..

1. "You know, it really doesn't matter what the media write as long as you've got a young and beautiful piece of ass."

2. "The beauty of me is that I'm very rich."

3. “Black guys counting my money! I hate it. The only kind of people I want counting my money are short guys that wear yarmulkes every day."

4. "My fingers are long and beautiful, as, it has been well been documented, are various other parts of my body."

5. "I think the only difference between me and the other candidates is that I'm more honest and my women are more beautiful."

6. "Let me tell you, I'm a really smart guy."

7. "You know the funny thing, I don't get along with rich people. I get along with the middle class and the poor people better than I get along with the rich people."

8. "I'm not a schmuck. Even if the world goes to hell in a handbasket, I won't lose a penny."

9."These are stupid people that say, 'Oh didn't Trump declare bankruptcy? Didn't he go bankrupt?' I didn't go bankrupt."

(Trump Entertainment Resorts, anyone? The Donald's other major failures include a failed airline, a failed vodka brand, a failed mortgage company and a couple of failed marriages.

10. "@ariannahuff is unattractive both inside and out. I fully understand why her former husband left her for a man- he made a good decision."

And before next year’s Republican primaries, there will no doubt be many more foolish things coming out of Trump’s mouth.

Stay tuned.

Twitter: @LizBraunSun

liz.braun@sunmedia.ca