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Carlton have agreed to a 10-year, multimillion-dollar mega deal with sports apparel giants Puma in one of the biggest clothing sponsorship deals seen in Australian football.

The Age understands that the club’s agreement with sponsor Nike expires at the end of this season and that the Blues will be wearing Puma gear as of round one, 2020.

The decade-long deal will complement Carlton’s strong hand of commitment from their current sponsors, including Virgin, Hyundai, Latrobe and Ikon, all of whom have signed on for the next five years.

The deal with Puma, which is being finalised, comes at a time when the club has 10,000 more members than it did this time last year and has more than 12,000 members that weren’t signed up in 2018.

It also comes two weeks after the club released a five-year plan to its members, where it aims to have a membership base of over 100,000 by 2023.