The power of Jordan is, to state the obvious, greater than the power of Zion.

The latter, however, is nothing to sneeze at. Williamson announced Tuesday he would sign with Jordan Brand, the deal being reported at seven years for $75 million, per Adam Zagoria of Forbes. That would be the second-biggest shoe deal ever for a rookie, behind only LeBron James.

On top of that, Williamson turned down more money from other companies, per Action Network’s Darren Rovell.

That’s a testament to the power the brand still holds, even as companies such as Under Armour have made inroads in recent years. It’s also a testament to the sway Williamson already holds as a marketer — even in New Orleans with the Pelicans. (Imagine what the number would have been if the Knicks or Lakers had won his rights at the lottery.)

“Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today,” Williamson told ESPN. “He was one of those special athletes I looked up to, and I really can’t express how happy and excited I am for this journey.”

Williamson on Tuesday already appeared in a digital billboard near Madison Square Garden wearing a jersey with the Jordan Brand logo.

After dominating headlines all season at Duke, Williamson is larger than life before ever stepping foot on an NBA floor.

It’s not all that shocking he got this amount of money or that Jordan is still the biggest name when it comes to endorsements. But a reminder doesn’t hurt.