For the past six months, K-pop group BTS has more or less been perpetually trending in the U.S. and South Korea. However, one member just gave the boy group a new reason to go viral. On Thursday, BTS's entertainment company, Big Hit, released a new batch of photos to tease the group's newest album, Love Yourself: Answer, which drops August 24. One of the pictures features member V with a small section of peach-colored hair tied up in a ponytail on top of his head.

ARMY, as BTS fans are officially called, quickly replied to Big Hit's tweet to point out V's hairstyle, a detail you might have missed if you looked too quickly. They also shared how much they loved the fun look. Shortly after, ARMY started tweeting that "사과머리", or apple hair, was trending in Korea. The same phrase usually goes viral whenever a K-pop star has their hair in a similar mini ponytail because it looks like the stem of an apple. Cute, right?

BTS seems to be taking cues from beauty-loving music icons Prince and David Bowie for Love Yourself: Answer. Members have been shown wearing heels and have returned to having brightly colored hair (as opposed to all having dark hair for the last album). Earlier this week, fans even were convinced V was wearing a skirt in another teaser photo; a video later tweeted by BTS confirmed V had on a frilly skirt.

As BTS — and K-pop, in general — becomes more popular in the U.S., I have to admit that I love that the concept for the new album is unapologetically true to the genre. In K-pop, you can put your hair up into a little ponytail or cover yourself in glitter or dried flowers no matter who you are, and BTS is putting that on full display.

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