Some users of online grocer FreshDirect saw a generic network solutions page after the company apparently was late in renewing its web address.

As of Wednesday afternoon, the company was still getting the page up and running. A FreshDirect rep told Bloomberg that it experienced a "renewal issue" related to the web address. Reps from the company could not be reached for further comment, but FreshDirect has addressed the issue via its Twitter account:

We’re sorry about the site outage to some @twc & @verizonwireless customers. We are open, making deliveries & working to get this resolved. — FreshDirect (@FreshDirect) December 26, 2012

FreshDirect isn't the first brand to forget to update its URL. In 2010, the Dallas Cowboys' website suffered the same fate. In such cases, it can take up to 48 hours to get a site fully operational.

Formed in 1999, FreshDirect lets consumers in the New York tri-state area plus Philadelphia buy groceries online and have them delivered to their homes.

Image courtesy of Flickr, AndyRobertsPhotos