Regular attendees at Moyes press conferences down the years know how little he enjoys the television element of the inquisition. He relaxes with the radio types, often opens up to the scribblers but he goes cold when the cameras roll, his body language exuding caution. In the modern world where perception is key, Moyes comes over as defensive. He needs to be true to himself, yet also understand the need to present the right image. Be defiant. Come up with such rallying cries as his “people’s club” tribute to Everton when joining in 2002. Come on David Moyes, be yourself. Stand or fall on your own terms.