By the time of the formation of the Liverpool Football Club in 1892, the Liver Bird was well established as the emblem of the city, so it was the natural choice as the badge for a club of the same name.

The Liver Bird is an imaginary cross between an eagle and a cormorant. When Liverpool was granted city status by King John in 1207, the Liver Bird was used as a seal. The eagle is a representation of royalty as it was used at the time by King John as his emblem, whilst cormorants were once common around the area of Liverpool.

For the Centenary of the club a new design was released with the liver bird's prominence slightly reduced. It now includes the year of formation, the representation of the iron curlicues of the Shankly Gates, and a reflections of the supporters' most famous anthem, 'You'll Never Walk Alone'. It also features the eternal flames in remembrance of the club's darkest day, the tragic loss of life at Hillsborough.

Recent years have seen the club maintain the same logo officially but revert to using the more simplified liver bird logo on their shirts, a move from kit manufacturers New Balance. In 2017 this became evident again with the additional celebration crest to mark 125 years of existence.

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Written by Harry Almond