ProEngage Local is Houston’s go to local SEO marketing firm and people call us all the time looking for SEO tips. If you have called around looking for SEO tips, you have probably run into much fast talk about algorithms and everything other than what you wanted. Everyone knows the frustration of trying to get a basic understanding of something, and instead of getting the fast talk express or a promise to have someone call you back!

In this post, we will be covering the same local SEO tips we share when someone calls us. You will see there is no secret sauce, but you will also see everything takes time even when you know what you are doing.

Local SEO Tip 1 – Prioritize Website Budget

Let’s say you have a small budget that can only accommodate either professional web design or an SEO consultant. In this case, it would be wiser to spend your money on a professionally made website. Keep in mind; your website serves as a foundation for all your online marketing and advertising.

If your business already has a professional website, there are a few SEO basics that are necessary to ensure your website is successful. Your site speaks volumes about your company, and it should be attractive, easy to navigate, and well-organized. Your text-based navigation should be appropriately labeled. Also, your home page should display what you do, your location, business hours, and contact information.

Local SEO Tip 2 – Google My Business (GMB)

You need to claim or add your business to Google My Business to keep your business info updated across Google Search and Maps. Ensuring potential customers can find you from anywhere on any device. If you haven’t claimed your GMB listing, we recommend you head over to Google My Business resource page for small businesses. Then, set up and optimize your page with the following information:

A proper description of your business and services

Correct services/products category to which your business belongs

Accurate business address

Your phone number

Specific business hours and any holiday hours

Once you set up your GMB listing, you need to refresh and update it regularly. You also can add posts. We highly recommend you take advantage of this by posting to your page weekly.

Local SEO Tip 3 – Optimize for Mobile