Great SDR peak brightness, which is a big improvement over the Sony X800G; it performs like the Sony X850G. The X800H maintains very consistent brightness across different types of content, which is great.

We measured the peak brightness after calibration with the 'Custom' Picture Mode and the Color Temperature set to 'Expert 1.'

If you don't care as much about image accuracy and want to get the TV as bright possible, set the Picture Mode to 'Vivid,' Color Temperature to 'Expert 1,' and Advanced Contrast Enhancer to 'Max'.