Are you hung up on hieroglyphics and potty about pyramids? Then you'll love DDB New York's campaign for the Tribeca Film Festival, which features ancient Egyptian-inspired re-tellings of classic films.

Created in consultation with a certified Egyptologist from Brown University, the OOH campaign takes the subjects of some of Tribeca’s 2019 anniversary events - Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons - and turns them into incredibly intricate hieroglyphic illustrations. It's a clever reminder that though formats are constantly changing, great stories are timeless.