In the complaint, Ferrara said it reached out to the electronic cigarette seller about the issue multiple times in 2014, and sent cease-and-desist letters on Aug. 22, Sept. 19, and Oct. 24. Ferrara said TrinitySun took some steps to change its use of Fruit Stripe trademarks on its website but did not remove them completely. Ferrara said the defendant continued to infringe on the company's Fruit Stripe trademarks and that using them is likely to tarnish Ferrara's reputation.