Crypto token loyalty program, Dewber is looking to raise upwards of $5m during its Initial Coin Offering (ICO) /Token Generation Event (TGE). This new tech startup wants to transform the way businesses build customer loyalty and retention. Blockchain-based Dewber replaces traditional loyalty points with a virtual token called ‘Dewber’ (DBR).



Dewber’s founder and CEO, Raj Agrawal, said: “Through the ICO, we aim to kick start Dewber as the go-to loyalty program for SMEs. “Traditional loyalty points are gradually becoming a thing of the past for retailers and blockchain based crypto points are the future, so it makes sense for businesses to begin incorporating Dewber crypto tokens into their loyalty ecosystem.” Whilst loyalty programs aren’t new to big businesses, SMEs such as cafés, bars and independent retailers often find it challenging to establish customer relationships and encourage regular repeat visits.



Dewber awards customers with Dewber Rewards, which can be redeemed globally at any participating business; and Dewber replaces traditional loyalty points with its virtual crypto token, Dewber Tokens. These crypto tokens can be collected or redeemed globally at any participating business, can be earned with every purchase, converted into fiat or virtual currencies and can be traded freely just like any other cryptocurrency. By providing businesses with a loyalty program that has real utility, Dewber gives customers a real reason to keep coming back.”

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