I've tried literally dozens of Amazon tools over the years, but I can count on one hand those that actually work, that I use each and every day, and that I'd be lost without. Helium 10 is one of those tools and has become an integral part of each of my Amazon businesses. Whether it's tracking our keyword rankings to see how our products are doing, firing up Cerebro to gain crucial competitive intelligence on our competition, or using Index Checker to make sure our listings are as optimized as possible, it's my go to tool-set for giving my businesses the competitive edge we need.

Mike McClary — Amazing Selling Machine