Your ecommerce blog content isn’t just useful for improving your search engine ranking. It can also inform and educate your prospective customers. This engages them and helps them make informed purchase decisions. So if you’re still struggling to engage your site visitors through your ecommerce blog, here’s how you can create more engaging content:

1. Analyze Your Competition

What kind of content are they creating? Which topics seem to drive the most engagement? Are they using lots of studies and stats to support their claims? Or are they creating lots of visuals to engage their readers? Are they being promotional or more informational? You need to be able to answer all these questions when analyzing your competitors’ content strategy.

Use tools like BuzzSumo to analyze the top-performing content of your top competitors. You can enter the domain name of your competitor in the search bar and then discover their most shared blog posts. It’s best if you run a search only on competitors who have a blog, since the goal is to analyze their blog content.

The tool lets you see the number of engagements across various social networking channels and the total content shares for each blog post. Based on your findings, you should have a clearer idea what kind of topics you should cover and how you can create more engaging blog posts.