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– Lift & Co. leverages its leadership in Canada for inaugural international event to take place in Berlin on September 5-6, 2019

TORONTO, Feb. 21, 2019 /CNW/ - Lift & Co. Corp. (TSXV: LIFT) ("Lift & Co." or the "Company") today announces the first step of its international expansion by selecting Berlin as the beachhead entry into the European market through a newly announced Lift & Co. Cannabis Business Conference Europe ("LCBC Europe"). Happening September 5-6, 2019 at the Berlin Congress Centre, the inaugural LCBC Europe leverages Lift & Co.'s established role as the trusted authority in the Canadian cannabis industry to bring European and Canadian stakeholders together under its banner event series.

"After extensive assessment we determined that the European market lacks an authoritative connection between Canada's leaders and emerging local players. Today's announcement is the first step of our platform expansion into the regulated European cannabis industry where we see further opportunities in consumer education and analytics," said Matei Olaru, CEO, Lift & Co. "LCBC Europe not only lays tracks to position Lift & Co. as a leader in the global CPG-like cannabis industry, but brings additional diversified revenue streams to our shareholders. We expect that with each new market the Company penetrates, our investors will be rewarded with accelerated growth that builds into our unique and well-established value proposition."

The Company's annual business conferences in Toronto and Vancouver are perpetually sold out, must-attend events that attract the who's-who of the cannabis industry. The most recent LCBC Vancouver this past January broke previous attendance records by drawing more than 700 delegates and was described by The Province as "…a diverse and comprehensive look at the cannabis space, with representatives and industry experts converging to educate and inspire, sharing insights and experiences into the nation's leading market."i

With the LCBC Europe, Lift & Co. aims to leverage its leadership in the Canadian industry and established industry network for the benefit of European businesses. Having legalized the consumption of cannabis for medical purposes in 2017, Germany is the epicentre of the European Union's growing cannabis market, which is estimated to reach $127-billion CAD by 2025ii. As the global cannabis industry transforms into a new consumer packaged goods industry, the Company's events strategically consolidate emerging businesses and stakeholders into clients of the Lift & Co. platform, where future growth opportunities arise through touchpoints such as insights into market data.

LCBC Europe is a two-day conference comprising a series of presentations and panel discussions designed to provide delegates with actionable insights into the best practices in patient education, including product preferences, and the latest market data and emerging trends in cannabis. Select local and international cannabis companies will also have the opportunity to showcase their work at the event through LCBC Europe's business-to-business tradeshow component.

Details on programming and ticket sales will be available at liftexpo.ca. Cannabis businesses interested in participating in the LCBC Europe are encouraged to contact [email protected].

Lift & Co. on Twitter, Facebook and Instagram: @liftandco

About Lift & Co.

Lift & Co. (TSXV: LIFT) is a publicly-traded technology company modernizing the cannabis industry.

Forward-looking statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Although the Company has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

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i The Province, January 18, 2019. https://theprovince.com/cannabis-business/icymi-the-recent-lift-co-event-provided-everything-from-a-pitch-competition-to-industry-trends-and-networking-opportunities-for-women/wcm/121f0b1d-e069-41b3-89f1-2bdab5f572cc ii BMO Nov 2018 report: $98B by 2025 ($30B Medical and $68B Rec). Converted into CAD at 1.30 CAD/USD

SOURCE Lift & Co. Corp.

For further information: Lift & Co., Scott Campbell, Director of Communications, 647-402-4957, [email protected]; Nikki Laoutaris, Manager of Communications, 647-464-0148, [email protected]; Investor Relations inquiries: Thesis Capital, Prit Singh, 905-510-7636, [email protected]