1. Use a simple layout

2. Focus on one proposition

3. Include a picture caption if you have a picture

4. Long copy can be used

5. Stress the Positive Benefits

6. Long headlines can be effective

7. Use photographs instead of artwork drawings

8. Check the advertisement in print format

9. Use colour if possible

10. Use the same format and layout again and again

11. Track the response

12. Get the Advert Position Right

Source: Marketing Minefield



