[MUSIC]

[NOISE].

>> Hm.

>> Some people think of coffee as just a drink.

>> Other people say, it’s just part of my morning ritual.

>> I feel sorry for these people.

>> Coffee is an art.

>> Coffee is an experience.

>> Coffee is life.

[MUSIC]

>> Everything you’ve been told about coffee is a lie.

>> And I am here to set the record straight,

because I can’t take the lies any more.

>> I like foam art.

>> Me too.

>> Then I graduated middle school.

>> What about iced coffee?

>> Is that?

>> Only if it’s brewed in the traditional Japanese style.

>> Hai.

>> Creamer?

>> Just put poison in there?

>> Just put poison in there.

>> I mean, you’re killing me.

>> Sugar?

>> Only if it’s Turbinado.

>> Organic sugar from the mountainsides of Columbia.

>> No.

>> Then I would probably say no.

>> What about milk?

>> I don’t mix cow and bean.

>> Not my rules.

>> Those rules come from Hecham.

>> Thank you Hecham.

>> Soy milk?

>> No [LAUGH] soy milk, no, I, like I don’t,

>> I don’t even know why you would say

that to me [LAUGH] like coffee is,

is just like so important to me.

>> Soy, soy milk?

>> Are you, are you serious?

>> I, I gotta go.

>> I can’t.

>> I can’t.