A hot-air balloon has caused a stir in Melbourne's west after a "precautionary landing" in a suburban car park.

Ten people were on board the Fujitsu balloon when a change in wind conditions forced it to land outside Footscray Town Hall just after 7am on Monday.

A frantic caller to radio station 3AW described panicked scenes as the pilot and his passengers gathered the deflating fabric.

But Picture This Ballooning chief executive Damian Crock said the landing was routine, and reports of a near-miss with power lines were untrue, although the pilot was careful to avoid a light pole.

"They simply landed in the car park," he said.