Back in January 2018, Beyond Burger's CEO and founder Ethan Brown seemed pretty assured that his plant-based meat products (especially his "bleeding" vegan Beyond Burger patty) would land at major fast food chains in the near future. “I'm very confident that's going to happen, because I think the consumer is turning so quickly,” Brown said in an interview with Entrepreneur.com. “Once we break the code and get to the point where it's indistinguishable from animal protein, I think you will see that shift.”

And, almost exactly a year later, it looks like his predictions are coming true. Today, Carl's Jr. announced that it's launching a burger made with Beyond Meat's quarter-pound patty—making it the largest national fast food chain to offer a Beyond Meat product. (In December, the California-based Del Taco expanded a test of Beyond Tacos made with Beyond Meat to 21 outposts. Meanwhile, White Castle recently inked a deal with Beyond Meat competitor Impossible Foods, maker of the Impossible Burger.)

Image zoom Carl's Jr.

The limited-time burger, dubbed the Beyond Famous Star, will be available from now through Thursday, January 31 at roughly 1,100 Carl's Jr. locations. And while the patty itself is completely plant-based, the Beyond Famous Star is vegetarian, not vegan; it comes topped with melted American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise on a seeded bun.