How do you feel about the recognition a guy like Gosha Rubchinskiy got lately and what does this mean for other Russian brands?

Vladimir: In Russia, there are many people who do not see so much creativity around Rubchinskiy or even something meaningful in it. It is not for us, but for you (for Western countries). He's like vodka — ordinary for Russians and some marvel for foreign audience.

Gleb: I did not recognize him for a long time. But, at one point my friend, a photographer, opened my eyes - Gosha did Russian culture more fashionable. Tricolor, cyrillic and post-Soviet aesthetics - now it is worn by people all over the world, more than in Moscow. This forced everyone to pay attention to what's going on in Russia. To be honest, I am convinced that you would be pleasantly surprised a lot. For some, our country is still something post-totalitarian, cold and wild. Just due to the fact that our media culture is not developed like the western and not broadcasting to your screens. For me, it is weird to see Japanese advertising - but it does not mean the savagery of Japanese creatives - it is their culture, which I saw for the first time. But now I terribly want to go to Tokyo.

Alexander: From the very beginning I considered a breakthrough the activity of Gosha in this area. Although personally I don’t like his product, but there is an understanding that now is broken some kind of wall between us and the rest of the world. It is absolutely normal that the Russian/Soviet aesthetic now in vogue and represents our country. Although, everything is already wrong, as many people can imagine, looking at the Rybchinskiy works, however, caused enormous interest and it can not but rejoice. The dialogue is open. Now it is our turn. Another thing, that the mission of NAMELESS and TECHUNTER is to break all the current stereotypes and to show our own style, leaving a mark on the ground of modern clothing cult.