Brazil's Amazon rainforest fires have caused global concern. And yet it could get even worse as the country's fire season is just getting started.

Since January more than 70,000 fires have been detected in Brazil's Amazon rainforest, up 84% from the number tracked in 2018, according to the country's National Institute for Space Research. This not only threatens the region's future, but could also speed up climate change, since the rainforest significantly helps reduce the world's carbon dioxide levels.

The situation could get even worse, according to the World Resources Institute, since 62% of Brazil's forest fires traditionally occur in September through the end of the year.

The record number of fires is garnering international attention, with French President Emmanuel Macron organizing a $22 million fund at the recent G-7 summit. Celebrities are also weighing in. Madonna took to Instagram to urge Brazil's president, Jair Bolsonaro, to change his policies and actor Leonardo DiCaprio pledged $5 million to help, while rapper Lil Nas X and and supermodel Cara Delevingne have raised awareness via social media.

So what can you do to help? Conservation experts and scientists say that while a number of factors are contributing to the current crisis, deforestation is the biggest driver. In recent years, loggers and ranchers have aggressively cleared land for cattle production. If consumers want to help end these practices, a simple ongoing solution is to eat less beef.

There are also several organizations you can support that are working directly in Brazil to help indigenous communities and protect the Amazon rainforests.