Popular animated series Adventure Time has already taken one trip to the wonderful world of VR, but it’s gearing up for another later this week.

Turner has teamed up with UK-based Opposable VR to reveal Adventure Time: I See Ooo, a new collection of VR games for mobile devices in the UK and Nordic regions. To say it’s coming to Google Cardboard would to be doing it a disservice; the new game will work with the low-end headset, but it will also be sold with a specially-made device that will be available in Forbidden Planet and Pyramid Shop. It’s not exactly the same as a Cardboard, especially considering the custom design.

I See Ooo consists of three games one of which will be available as a free download on day one. “It’s aimed at children, it has a brand new storyline, it has a host of favorite characters from Adventure Time that you can interact with,” the developer’s Anil Glendinning tells me over Skype. One game included with the download is a snowball fight against the Ice King’s penguin army, while the other is a glider-flying game that have you soaring through locales.

Each game has 20 levels, meaning the game has quite a good amount of content to it. You’ll also be able to aim for three starring levels to unlock new rewards. Glendinning estimates it has around maybe 10 to 15 hours of play.

“Adventure Time is a really fantastic and fantastical world full of interesting characters, a wide variety of environments, it’s colorful, it’s bouncy, and it’s exactly the kind of place that it’s exciting to be transported to,” he said of why the franchise was a good fit for VR.

According to Opposable’s Dan Page, the game came about from a chance meeting with another company working with Turner. “You’d be hard pressed to come in the office on a day and not see some sort of Adventure Time merchandise,” he told me in the same interview.

The game’s going to release on September 29th. The app will be available as a standalone download too.

As alluded to above, this is the second time the series has been brought to life in VR. The first was Adventure Time: Magic Man’s Head Games, developed by Floor Plan studio, Turbo Button. The third-person adventure game is already available on headsets like Gear VR and HTC Vive and will soon be coming to the PlayStation VR device too.