Over time, as the crowd gathered under his window, and then started to swell alarmingly, he realised an element of professionalism was obligatory – even a hatchet job needs a practiced hand! Lately, his posts are more measured and his language tempered, and he bases each article on “proof” or a factoid. This is what I think has racked up the numbers. The reading public is no fool – if they want rants, they can get it in copious quantities in the comment spaces of Firstpost and Rediff. And one rant is as good or as bad as another. But they pause to reflect the moment they see an incendiary piece that also contains some factual data.