Coffee has been cool for years now. Coffee liqueur, not so much.

Your relative might have a bottle of Tia Maria on hand around the holidays, and Kahlúa is indispensable should you hold a “Big Lebowski”-themed party. (The main character, the Dude, favors White Russians.) But to discerning drinkers, such liqueurs have a reputation as sweet and syrupy, something best left to the Mudslide fanciers of the world.

A few new coffee-flavored liquors have come on the market recently, though you’ll have to squint to find the word “coffee” on the label. It’s there, but far easier to spot are the words “cold brew” — one of the most embraced terms in modern coffee culture.

“The neck tags on the bottles say ‘cold brew’ really, really big,” said Tom Baker, a founder of Mr. Black, the Australian liqueur that is arguably the leader in a new breed of spirits that make a big deal about being made with cold brew, not plain old coffee. Among the new products are two recognizable names: Jameson Cold Brew and Jägermeister Cold Brew Coffee, both introduced in the last few months.