The internet music pioneer was arguably caught off-guard by the one-two punch of Spotify and Apple Music, which turned on-demand streaming music into a phenomenon. The purchase of Ticketfly was part of a hasty response meant to counter those surging rivals -- it was supposed to give Pandora a convenience you couldn't find elsewhere, and musicians listening data that could help sell more tickets. Pandora didn't exactly become a powerhouse as a result, though, and some see the $450 million price for Ticketfly as a waste for a company that's still bleeding cash. A Ticketfly sale could recoup some of that loss and improve its appeal to prospective buyers worried that it might be distracted.