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There are many ways to promote your new single, and one of the less common, still most inventive, is Portland-based Portugal. The Man’s team up with Oregon Cannabis grower Hifi Farms to release Feel It Still, their own custom, packaged, and pre-rolled cannabis blend.

Check out the video for their latest single, “Feel It Still,” below!

Read more: Sigur Rós have partnered with a cannabis company to make the sweetest merch item

They explain that their cannabis blend is made up of “Top Shelf hybrid strains Gorilla Glue #4 and Girl Scout Cookies.”

“We partnered with Hifi Farms because they’re one of the best growers in Oregon and it’s especially important right now to raise awareness for reasonable drug laws,” bassist Zach Carothers says. “Also, smoking weed while listening to music is awesome.”

The blend will (fittingly) be available on Apr. 20 (4/20) at all Serra Cannabis and Electric Lettuce recreational dispensaries.

Icelandic band Sigur Rós recently released a similarly-inspired merch item: Wild Sigurberry edibles. An event, called a sound bath, was held in Hollywood April 18 to commemorate the creative merch item. Attendees will sample the gumdrops and experience “multimedia collaborations.”

Check out Portugal. The Man’s video for “Feel It Still,” taken forthcoming album, Woodstock, below.

What are your thoughts on Portugal. The Man's custom cannabis blend? Let us know in the comments below!