Children have an incredible imagination. Or, as an adult would say — they are amazingly creative. They are wonderful at perceiving the world with an open mind. It is not common for adults to fight with stick swords pretending to be knights, or play all day in snow castles or in the imaginary steaming jungles of the backyard. Children want to know more and more; they are inquisitive by nature. The role of adults should be to foster this natural curiosity and help them grow to their full potential.

How can this be done?

With a team of psychologists and engineers, we set out to create the perfect way to play and at the same time develop creativity and logical thinking. We believe we understand now how to develop these twoin children thanks to the hundreds of kids who we’ve talked to and worked with over the past two years. We have decided it would be great to build an educational toy that grows with kids and stays with them for a long time. After hours of play with children, and careful observations, we’ve created an educational robot like no other — Photon.

“It is the supreme art of the teacher to awaken joy in creative expression and knowledge.“— Albert Einstein

One of the things that all of science has in common is the use of logic. Asking questions and finding logical answers is the driving force behind science and human progress in general.

Certainly kids have A LOT of questions and they fire them at their unsuspecting parents at an astonishing rate. So this part of the equation we have covered. But what about finding logical answers? This does not necessarily require complicated mathematical formulas or philosophical disputes, in fact, it can (or even should) be… fun. This is why, while creating our robot, we have decided that emotions and great storytelling should be an essential part of its ‘personality’. Kids can therefore learn the art of logical thinking while having fun. And they love it.

Every kid feels excited when they hear Photon’s story: as Photon was traveling towards Earth, he had an accident and collided with an asteroid. His spacecraft was scattered into many pieces which ended up all over the world. Now Photon wants to find them and he needs the children’s help!

Right out of the box Photon encourages children to start learning. They have to discover his abilities and teach him new ones. Most children start rolling the robot on the floor, interact with his sensors and start playing. Then they jump to the mobile apps and start giving him commands, performing their first quests together.

Children rejoice with every achievement of their robot. They are so happy when they can help him as well as fascinated with their ability to control him and have fun together. They decide what features the robot should gainin the first place, and develop a bond with their toy. The robot becomes a friend and a loyal companion in lots of wonderful adventures. Children explore new ways to use their electronic friend and find original ideas to use it. This is the biggest strength of Photon — it encourages children to be creative and use logic to solve problems. We were amazed by the richness of experiences and ideas that the children were able to create.

“Pity I can’t take it home! It is so great! Can you give it to me?” — One of the girls from the kindergarten

After so many meetings, we’ve come to realize that each child is very different. Kids solve problems in their own, different ways and discover the world. The educational elements should follow along and be a good fit for each child. If we let kids learn their own way, they will do it with pleasure.

Want to know more? Meet Photon.