How we do business is evolving. Although still profit-driven, companies are beginning to look for ways to become more environmentally and employee conscious. Entrepreneurs from all over the world are starting to demonstrate a focus on creating a better life for their employees, their customers, and their local communities.

They’re paying more attention to employees’ work-life balance, their overall environmental impact, and the community needs.

Work-Life Balance

Finding the perfect balance between career and family has long been a challenge for American workers, especially for women. With our schedules getting busier than ever before we find that something always suffers… our work or our personal lives.

When you’re juggling stress from work, daily pressures from family and adult responsibilities, and trying to implement self-care, work-life balance can seem unobtainable. But change is here. More and more women are demanding greater control over their lives and a bigger say in the structure of how and when they work. They’re requesting more remote work options, greater flexibility in scheduling, and better health benefits.

Why it’s important Think about it… when you feel a greater sense of control over your life, your relationship with your employer inevitably is better. You are better able to leave work issues at work and home issues at home. You’ll feel more motivated to give your best and less stressed at work. Happy employees equal increased productivity, high team morale, and less staff turn over. Companies with a reputation for encouraging work-life balance have become very attractive to job seekers. They are able to draw an impressive pool of qualified female candidates for job openings, and they have less internal conflict and reduced back and forth concerns with human resources. These companies also tend to enjoy higher employee retention rates, which results in less time-consuming training, more loyalty, and a higher degree of in-house expertise. Environmental Impact Companies of all sizes are striving to make the world a better place. Some more than others but being environmentally friendly is at the forefront of many new business initiatives. Some big business’ are looking to repair the damage caused by years of neglect and not caring. New options help to further these efforts. From new ride-sharing options to more ambitious and long-term endeavors, like clean energy and renewable fuels, the solutions to improving quality of life have never been more of a priority. For example, larger companies are now looking for top civil engineering companies to improve infrastructure. All are moves in the right direction. Community Needs Businesses have a responsibility to help fill the needs of their local communities and contribute to the common good. Companies are starting to get involved with schools, community groups, and charities. They’re starting to realize that they can’t expect to simply profit from the community; they should also contribute to its well-being. Money isn’t the only way to make an impact. Many small businesses that may lack the funds to make major financial contributions are implementing staff volunteer days. Some entrepreneurs support kids sports teams or donate a portion of sales to a particular charity. No matter how small the effort, every bit helps and benefits the greater good. The trend of companies being more involved in a better world has emerged from people being better informed. People now have access to information that shows us how different things affect our world and our communities. They have the ability to share information without filter and in real time. We know when a local company is polluting the air or when employees are being mistreated by their employers. With greater exposure to the truth, new entrepreneurs are able to create more conscious companies and work environments. It’s this new wave of business owner that will be the ones most likely to achieve true change. *this is a contributor written post

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