Ivanka Trump at the Republican National Convention in Cleveland. REUTERS/Mike Segar Ivanka Trump has publicly dismissed the threat of a boycott against her fashion brand. But privately, she appears to be acutely concerned about the impact of her father's presidential campaign on her business.

The New York Times reported Sunday that Trump had discouraged Donald Trump's campaign from promoting a TV ad in which she urges voters to support him.

The ad was meant to appeal to suburban women who have turned against the Republican nominee.

"If it's possible to be famous and yet not really well known, that describes the father who raised me," Trump says in the ad. "My father not only has the strength and ability necessary to be our next president but also the kindness and the greatness of heart that will enable him to be the leader that the country needs."

The Times said Trump had urged the campaign not to promote the ad for fear that it would damage her business.



Watch the ad below:



On Good Morning America last month, Ivanka said many women still supported her brand despite the boycott.

"The beauty of America is people can do what they like, but I'd prefer to talk to the millions, tens of millions of American women who are inspired by the brand and the message that I've created," she said.

There's some evidence, however, that the negative publicity is starting to chip away at her business.

Searches for Ivanka's products online soared from July to October, Fast Company reported, citing data from ShopRunner.

An image from the ad Trump doesn't want her father's campaign to promote. The New York Times During a week in October, searches for her products were up by more than 335% over April, according to the data.

But search traffic has taken a nosedive since the start of the boycott in mid-October.

"We certainly see in the data, in the last week or two, very much timed with the boycott, the decline in interest, but hard to say whether that's just a temporary blip," ShopRunner CMO Angela Song told Fast Company.