CAMDEN, N.J. -- Richard Sherman's offseason now includes another major endorsement deal: the latest NFL player to be featured as part of Campbell's Chunky Soup "Mama's Boy" campaign.

Campbell's senior brand manager, Neeli Straiges, said Friday that Sherman had been on Campbell's radar since the start of last season. Sherman will be featured in ads that also star his mother, Beverly. Shooting begins in Los Angeles this weekend.

Straiges says the ads will air beginning in August.

Campbell's campaign featuring NFL players started in 1997 and last year featured Green Bay linebacker Clay Matthews.