So there we have it. I’ve reached my peak. This is it, the SK55 is my all time favorite product and there’s nothing in the world more important for me to share on this website than this. The Braun SK55, or the SK4 to be more specific, is in my opinion, the most important product in Braun’s history and therefore the most important product to the design of electronics today. It started everything. It’s what smacked us in the face and told the world that everything we were making was poorly thought out and conceived. We still live in its ethos and still have so much to learn from it. My primary reason for my recent wave of older products was to show how little we’ve progressed, or actually, regressed philosophically in the past decade. The SK55 is much older though. It’s 51 years old and has a level of purity and honesty that exceeds what we do today. I think that’s a bit embarrassing. I mean, look around you, we simply make so much garbage. When will we learn? When will we stop making shit?

Good design is

innovative

makes a product useful

aesthetic

helps understand a product

unobtrusive

honest

durable

consequent to the last detail

concerned with the environment

as little design as possible

Back to purity, back to simplicity!