Me: “Ok, we’ve pushed the site live.”

Client: “Why isn’t the site #1 on Google yet?”

Me: “We just pushed it live five minutes ago.”

Client: “Optimize the fireball.”

Me: “I’m sorry? Do you mean the firewall?”

Client: “I need more hits NOW, so I need you to optimize the fireball. I know what I’m talking about!”

Me: “We’ll get right on it.”