South Korea's giant Kia Group said on Monday it would change and apologize for a television commercial featuring a Princess Diana look-alike that provoked outrage in Britain.

A Kia Group official confirmed reports by London-based tabloids that it was working on a television commercial in the United States, which used a Princess Diana look-alike to promote a sedan made by Kia Motors Corp.The commercial was meant to recreate the car crash in Paris which killed Princess Diana last August 31.

London tabloids reported the commercial showed the Diana look-alike in a car being chased through streets by paparazzi, then emerging unscathed with a knowing wink at the camera.

The commercial was supposed to have aired on the Korean market from late May or early June, the Kia spokesman said.

He said the group planned to send a letter of apology to the British Ambassador in Seoul.