Something you may have picked up on over the course of the last few months is that Elizabeth Warren takes a dim view of the superrich, or at least of the fact that they’ve been able to amass so much money without giving a little more to the federal government. Something you also may have picked up on is that the wealthy—particularly the extremely wealthy, whose net worths involve at least nine zeros—take grave offense to the idea that they should pay more in taxes, and have reacted quite poorly to proposals by the senator from Massachusetts, reacting as though she’s said she’s going to take away 99% of their money (which, of course, would still leave them with a metric fuck-ton of it). Such people have also taken issue with Warren’s tone when she talks about the very rich, suggesting she needs to be a lot more respectful of billionaires, a reaction which her campaign has obviously loved. In fact, they’ve been so thrilled with the sound bites from billionaires decrying her proposals that they’ve put them in a commercial, airing right where said billionaires will be sure to see it.

In an attack ad that started airing on CNBC this morning, Warren tells a crowd of supporters, “It is time for a wealth tax,” after which clips roll of billionaires saying she’ll be terrible for America. (Hedge fund manager Leon Cooperman: “The vilification of billionaires makes no sense to me. It’s bull!” Former TD Ameritrade CEO Joe Ricketts: “She would ruin what we have.” Former Goldman Sachs CEO Lloyd Blankfein: “She probably thinks more of cataclysmic change to the economic system as opposed to tinkering.” Silicon Valley investor and all-around force of evil Peter Thiel: “I’m most scared by Elizabeth Warren.”)

Ricketts and Thiel have seemingly kept their thoughts on the ad to themselves thus far. Blankfein, in a characteristically sarcastic tweet wrote:

Cooperman, who views billionaires as a protected class and is not known for staying quiet when he thinks they’re being pushed around, took a slightly different tack, in that he became hysterical and flew off the handle. “In my opinion she represents the worst in politicians as she’s trying to demonize wealthy people because there are more poor people than wealthy people,” he told CNBC. “As far as the accusations of insider trading, I won the case. She’s disgraceful. She doesn’t know who the fuck she’s tweeting. I gave away more in the year than she has in her whole fucking lifetime,” he added.

Presumably that statement, particularly the part about how he’s so rich he has enough money to give away more in one year than another person could in a lifetime, will feature prominently in Warren’s next ad.

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