LONGMONT — When your store is called Scrumptious and sells hundreds upon hundreds varieties of candy, kids will find your store. But kids are only part of the target demographic at downtown Longmont’s newest retailer.

“The ones that always go so surprisingly crazy the most are the mid-30s up to about the mid-60s. They go nuts,” said Rich Griswold, Scrumptious’ general manger, who was in town to help launch the Longmont store.

If you go Location: 508 Main St., Longmont Hours: 11 a.m. to 9 p.m. “ish” Monday through Wednesday; 11 a.m. to 10 p.m. “ish” Thursday through Sunday Phone: 303-682-2639 (CNDY) Website: scrumptiousco.com

Scott Spears and his mother, Pat, are partners in the new store. They bought the former home of Pinocchio’s at 508 Main St. for $285,000 and spent another $100,000 or so refurbishing the inside.

The original Scrumptious opened in Olde Town Arvada in 2010.

The store has between 2,000 and 3,000 varieties of candy and soda pop, Spears said. Some — two dozen varieties of jelly beans and a dozen or so varieties of gumballs — come in bulk. Many are vintage brands such as Dots, Pop Rocks and Rock Candy. Sodas in stock on Thursday include Ski, Nesbitt’s Orange and Bubble Up.

The store also makes its own ice cream, and current flavors include pumpkin cheesecake, birthday cake and ancient whiskey vanilla.

“We always will have 24 (varieties),” Spears said. “Twenty-three ice creams and one sorbet. But we rotate the flavors pretty much. If we run out of one flavor, we’ll bring another one in.” The store has 300 different recipes to choose from, he added.

A Christmas display features Santa-beard giant lollipops, a milk chocolate “tool kit” and the board game “Candyland: chocolate edition.”

The store’s décor features flat-screen TVs and also offers comic-book artwork for sale and “accessories” such as self-adhesive mustaches, a Yeti-hand oven mitt and a cat-butt magnet set.

“You would be amazed at how many cat-butt things we sell,” Spears said. “Those things just sell so fast.”

Tony Kindelspire can be reached at 303-684-5291 or at tkindelspire@times-call.com.