What if the price of everything we bought included all of the things each item makes us feel?



Just imagine: You walk into a grocery store, reach for your favorite pint of ice cream and all of a sudden, the price tag doesn’t just say $6.95. It includes non-monetary costs like “buyer’s remorse,” “explanation to spouse” and “guilt over blown diet.”

Purchases are personal, so it’s not really possible to print such things on labels for each shopper. The same pint of ice cream might cost one person “$6.95 and 12 Hours of Bloating” and cost someone else nothing more than the simple dollars and cents.

The store clerks can’t price out the non-monetary values because they don’t know the people in the store. But you know who does know?

You.

How often do you hear a little voice in your head saying, “If you buy that, you’ll regret it?” If you’re like me, it’s probably pretty often.