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Slurpee drinkers in Winnipeg can name their own price on Friday.

7-Eleven is declaring September 19 “Slurpee Name Your Price Day” by allowing customers to pay what they feel like paying for a large Slurpee.

One-hundred percent of the proceeds collected will go to Food Banks Canada to support local food banks.

“We want to step back and let our customers decide what kind of impact they have,” said Raj Kapoor, vice-president and GM of 7-Eleven Canada. “This is a win-win situation: customers decide what they want to pay for a Slurpee and also help feed those in need in their local community.”

A $1 donation could mean breakfasts for a week for an individual in need, while a $3 donation could be enough for school snacks to last the week. A $5 donation could buy dinners for a month.

One in five people in Canada have skipped a meal either because they could not afford food or so that their children could eat, says the chain.