I decided to run an experiment.

Yesterday I posted the same blog post on Facebook, ZapChain, and Medium. Everything was exactly the same in each post.

Except for one difference. On ZapChain I used the built in rewards system to offer people 10 cents (in bitcoin) if they left an insightful comment.

What would this do? Naturally I thought quality would go down and people would just spam the comments to earn the rewards (if you agree with this theory, click here to send me a tweet, we should chat).

This is what happened: