Ryan Lochte has lost all of his major endorsement deals as swimwear company Speedo USA, clothing line Ralph Lauren Corp. RL, -6.14% , mattress maker Airweave USA and a hair-removal brand have dropped their sponsorship of the Olympic swimmer in the wake of the Rio de Janeiro scandal.

Speedo was the first company to sever ties on Monday, following Lochte’s bizarre controversy that shifted attention away from sports during the last week of the Olympics.