Johannesburg - Year after year, the biggest YouTube channel in the world has belonged to one person – Felix Kjellberg, more commonly known as PewDiePie. With a massive 54.1 million subscribers, the 26-year-old Swede is considered the most important YouTuber in the world, and was reported to have made about R1.5bn since 2010. The bulk of his content consists of his funny, spontaneous and high-energy reactions while playing video games.

Fast-forward to 2017 and platforms such as Twitch now make it easier for users to become PewDiePies themselves – giving them a dedicated space to stream their own gaming channels and make money from it.