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A hallmark of recent presidential elections has been a candidate propelled by certain groups of people on the internet — often young, often male, often white — seeking to build a viral campaign by addressing the issues animating that demographic. Ron Paul did it in 2008 and 2012, Bernie Sanders did it in 2016 and will try to do it again in 2020. The gatecrasher who looks poised to ride that strategy at least to make the debates this year is the entrepreneur Andrew Yang.

Beyond their electoral competitiveness, these campaigns are important because the values and issues they highlight become a part of mainstream politics, even if the campaigns so far have fallen short.

Yang’s signature issue is a universal basic income, which he calls a Freedom Dividend, in response to fears of mass labor automation. But his brand of politics differs from most politicians these days because stylistically he’s not big on outrage, and his campaign website has policy pages for literally dozens of issues ranging from “the NCAA should pay athletes” to a proposal to repurpose dead and dying malls.