I was merely on my way to the subway station on Canal Street until I see Grand Opening store signage: TONY MOLY on Walker Street. WAHHHH?!?!?! When did THIS happen? I quickly popped in to interrogate the poor Sales Assistant. Why didn’t I know?! All these Korean mainstream beauty shops have been opening up like mad in the past year and none of them market their grand opening dates! Bloggers find out in some way or another and news slowly trickles down to the online community but by the time it gets to us, we miss their grand opening specials and no one’s happy! Argh!

I did my due diligence and I’m posting another delicious photo dump tour of the shop and asked the SA which items have been madly popular, about to sell out, grand opening specials and if there are any new items coming in. This Tony Moly has been opened for 2 months already (sounds like mid-Feb?). Click to view the cosmetic/skincare porn.

Firstly, here’s the address:

Tony Moly – Chinatown, 234-238 Canal St. Store #112, New York, NY 10013

Phone: 212.685.8669

You’ll notice that the address says it’s on Canal Street however the actual storefront leading out to the street is on WALKER STREET this is because the little store (no bigger than the Koreatown location) is part of the New Land Plaza “mall” and so this is really the address to New Land Plaza – see below for the exact location in my pictures.

You’ll see there’s a tiny little sign on the left of the green awning advertising Tony Moly’s grand opening special but I didn’t even SEE that in my photos until I was drawing out my circle and happen to notice it last minute. =___=” In a crowded street like Canal, this doesn’t stand out at all!

Entrance to New Land Plaza. Go in and walk towards the back.

Store #112. You can see their windows face Walker Street (the street behind Canal).

Just to be thorough, this angle, I’m standing in front of the Nature Republic (which is on 151 Centre St.). Looking across Centre St, this the Walker St entrance to Tony Moly, after Lucky Stone Jewelry is a Pizza Shop then Tony Moly.

On Walker Street. You can KINDA see the Nature Republic store signage in the corner from here. Do you see it?

Door on Walker Street entrance. FUN! The store manager was nice enough to let me take detailed pictures.

The Kawaii wall! Sorry for the dark photos, the backlit wall is not good for taking photos.

Appletox hand creams, lip scrubs and lip essences, Banana hand milk and sleeping packs. Tomatox whitening massage packs. Newest items are the fruits lip balms: green apple, tomato, peach (sold out) in addition to the blueberry and cherry lip balms.

Coffee scrubs in a cute little mug container and the lid has a place for you to put your spatula!

Popular Black Sugar Mask/Scrub





Panda’s Dream whitening line. This is a new-to-me 300 gram giant squeeze tube of the whitening cream!

Popular Egg series – the primer/balm in the golden case was here as well as the almost sold out egg pore tightening one in the beige case.

This is pretty much all of the store – I think it’s just a little roomier than the K-town one as the aisles were a little wider for someone else to walk past you. NYC real estate value is no joke!

Sheet masks.

Grand opening store specials: Take 20% off items in this area. The foot peeling packs are 1+1 with an additional 20% off so it’s a good buy. Summer’s coming and you can get smooth sexy feet now! The Wonder Butter tub along with the Snail Gel and Aloe Gels are 20% off. Up front are the egg pore facial soaps.

Popular Gold 24K Mask – this is almost sold out.

Store special: Purchase over $100 and get this entire gift bag free.

The Timeless Placenta Line! This has the VIBRATING face pod to absorb the cream better and gives your face a slight massage!!!!

The vibrator and its button.

The Intense Snail line

The newer Ferment Snail line

Pocket Bunny Perfume Bars and Panda’s Dream Brightening Eye Base and So Cool Eye Stick. The panda sticks are currently SOLD OUT in Sephora!

A Duty-Free exclusive inside the store! The Gold Snail cleansing bar!

If you’re a fan of BANANAS! The Sleeping Pack and Hand Milk are here. I asked if they carry the Banana Dalcom Lip Balm and the manager said that they will order it soon!

7 Days Tattoo Liquid Eyebrow Pencil

Tony Moly getting into the Galactomyces game.

Timeless Hydro Specialist vials – wonder if these are effective.

The Intensive Care Snail line – Toner and Emulsion set

Wildly popular Camel Milk and Horseyu (horse oil) Cream. The Horseyu is almost sold out!

I spy Bubble Donkey Milk.

Of course, SPF section.

Men’s line on top.

Foundation compacts

Tony Moly has their own cushion compact that you can test.

Hmmm, I might go back and grab a Wonder Butter lotion tub… I didn’t notice it when I was there but now that I’m reviewing my pictures…

Makeup

The updated Fruits Princess lip glosses are all here! They’ve been selling these like hot cakes.

Lip tints.

Ultra cute! This is practically what MAKES the Tony Moly brand! Gloss bunny bars, lip scrubs/essences and the new line of fruits lip balms. Also the Ferment Snail Lip Treatment is here (as well as the full line displayed on shelves). The Peach lip balm is currently sold out.

Eye makeup!

Cute makeup bags

WHEW! I spent such a long time in there I was parched and when next door to my favorite BB Tea place, Kung Fu Tea for something refreshing! I talked to Carmin, a great SA who was able to tell me which items are popular and what is good for your skin type.

To be a savvy shopper, know your prices on the items that interest you the most before walking in. It might be cheaper to order through a Korean etailer if the overall USD price inflation is too ridiculous. Put the items you want in the cart of your chosen etailer (ebay, RoseRoseShop, TesterKorea or Korea Depart for example) and see how much your shipping costs would be in comparison to buying your items in store.

The store isn’t listed officially on the new Tony Moly US website yet but YES, THERE WILL BE AN OFFICIAL USA TONY MOLY ECOMMERCE SITE: http://tonymolyus.com/

Stalk it for those not in New York City! Until next time, I’ll be out spying for new openings!

CHINATOWN K-BEAUTY SHOPPING GUIDE

If you’re making an effort to come to Chinatown for K-beauty/Asian Beauty shopping visit these other stores that are in the same area. I’ve listed it in this particular order for best efficiency if you’re coming out of the Canal Street subway station 6, N, R, Q or Z trains. I plan to keep adding to this guide and eventually make a map for easier routing. Bookmark/subscribe to my blog for updates!

Nature Republic, 151 Centre St, New York, NY 10013 (b/t Walker St & Canal St)

Notes: Closest to the train station, starting here makes the most sense. I will hopefully do a Photo Tour of this store as well.

Yelp: http://www.yelp.com/biz/nature-republic-new-york-2

Notes: Closest to the train station, starting here makes the most sense. I will hopefully do a Photo Tour of this store as well. Yelp: http://www.yelp.com/biz/nature-republic-new-york-2 Tony Moly (Chinatown), 234-238 Canal St, New York, NY 10013 (Inside New Land Plaza building)

Notes: Across the street from Nature Republic.

Yelp: http://www.yelp.com/biz/tony-moly-new-york-3?osq=tony+moly+chinatown

Official US Site: http://www.tonymolyus.com/

Across the street from Nature Republic. Yelp: http://www.yelp.com/biz/tony-moly-new-york-3?osq=tony+moly+chinatown Official US Site: http://www.tonymolyus.com/ New Kam Man, 200 Canal St, 2nd Floor, New York, NY 10013

Notes: I did a Photo Tour post here with over 100 photos!

Yelp: http://www.yelp.com/biz/new-kam-man-new-york

Official Site: http://www.newkamman.com/

Notes: I did a Photo Tour post here with over 100 photos! Yelp: http://www.yelp.com/biz/new-kam-man-new-york Official Site: http://www.newkamman.com/ oo35mm, 81 Mott St, 2nd Fl New York, NY 10013 (b/t Canal St & Bayard St)

Notes: This store has a lot of photos on yelp already

Yelp: http://www.yelp.com/biz/oo35mm-new-york-2

Official Site: http://www.oo35mm.com/

Notes: This store has a lot of photos on yelp already Yelp: http://www.yelp.com/biz/oo35mm-new-york-2 Official Site: http://www.oo35mm.com/ The Face Shop, 6-B Elizabeth St, New York, NY 10013 (b/t Canal St & Bayard St)

Yelp: http://www.yelp.com/biz/the-face-shop-new-york-2

Official Site: http://international.thefaceshop.com/english/thefaceshop/brand.jsp

Yelp: http://www.yelp.com/biz/the-face-shop-new-york-2 Official Site: http://international.thefaceshop.com/english/thefaceshop/brand.jsp Amore, 7 Catherine St, New York, NY 10002

Notes: They carry IOPE, Laneige, Sulwhasoo and a few items from Aritaum and Mamonde! There’s no real official Amore store website however the Aritaum site advertises that it’s products are sold along with its brothers and sisters under this operation name. Although “Amore” hints that it might carry the Amore Pacific line it doesn’t and instead carries the company’s sub-lines. However you can find Amore Pacific at Sephora or Bergdorf Goodman. There are a bunch of these Amore stores in Flushing in one in 8th Ave Brooklyn but this Amore location in Chinatown is the newest one opening in 2013. I plan to do a small photo tour in this store for a coming post!

Yelp: http://www.yelp.com/biz/amore-new-york

Official Site: http://us.aritaum.com/

Notes: They carry IOPE, Laneige, Sulwhasoo and a few items from Aritaum and Mamonde! There’s no real official Amore store website however the Aritaum site advertises that it’s products are sold along with its brothers and sisters under this operation name. Although “Amore” hints that it might carry the Amore Pacific line it doesn’t and instead carries the company’s sub-lines. However you can find Amore Pacific at Sephora or Bergdorf Goodman. There are a bunch of these Amore stores in Flushing in one in 8th Ave Brooklyn but this Amore location in Chinatown is the newest one opening in 2013. I plan to do a small photo tour in this store for a coming post! Yelp: http://www.yelp.com/biz/amore-new-york Official Site: http://us.aritaum.com/ The Yeon, 55 Division St, Manhattan, NY 10002

Notes: If you want to trek off the touristy/Canal St area. You would walk past the Confucius statue, and walk straight onto Division St. along the gated area of Confucius Plaza. It’s across the street from The Yung Wing School (where I used to attend 😀 ). I feel like The Yeon is a lesser known kbeauty establishment but they are known for their Jeju Hallabong line (cute giant orange shaped creams/peeling gels), BB Foundation Stick, Jeju Canola Honey Serum, Style Y Color Fit Basic Lipstick and Snail 80 sheet mask. Photo tour planned for this one too.

Yelp: http://www.yelp.com/biz/the-yeon-manhattan

Official Site: http://theyeon.net/en/