To judge how far women's football has come in just a few short years, just read commentator Jacqui Oatley's story about the reality of covering the sport in her early career.

“I was covering women’s football for the BBC a few years ago, it was FA Cup semi-final day, and there was no information anywhere on the internet, not even the FA website,” she recounts. “I would have to phone up the press officer for the women’s game and ask him to phone their representative at the game just to find out who won the game ...”

Times, it is fair to say, have changed. England's players sold out Wembley Stadium last week for a friendly against Germany, a clutch of games have taken place at Premier League grounds, with more set for Sunday to mark the inaugural 'Women's Football Weekend', and sponsors are queuing up for a piece of the pie as the professional game continues to expand.

But there is a blind spot. While men's football is saturated with statistics which determine everything from team selection and recruitment to training methods and nutrition, with Premier League clubs boasting vast teams of analysts and sports scientists, the women's game is a relative data black-hole.