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“Shirts off for Kiprusoff,” became a popular slogan at the time, playing with the name of then Flames starting goaltender Miikka Kiprusoff.

This week, slogans like “Show Yer Cans for Monahan,” have been seen on posters, playing with the name of star forward Sean Monahan.

But Jamal says it’s critical that similar events not happen again.

“It’s about consent and protecting women who are on the Red Mile,” said Jamal.

“Last time, we had women going down there, and there was an expectation that they take their tops off.

“And if they did, if they felt pressured to, people would just touch them without their consent.”

Huntingford says up to 40 women have committed to come together Thursday in hopes of dozens more joining in, including men, to curb aggressive behaviour on the Red Mile.

Social media has also lit up in the last few days with several women tweeting that they’ve been victims of harassment and verbal assault.

Last week, a Global Calgary TV reporter was interrupted during a live stand up outside the Ship and Anchor Pub by a male passerby who shouts “F*** her right in the p****. Go, Flames, go.”

The vulgar slur originally came to light in January 2014 when John Cain of Cincinnati, Ohio, posted a fake news clip of himself posing as a Fox News reporter. In the clip, which went viral, the “reporter” doesn’t realize he is on the air and appears to be joking with his anchor about what he would do to a missing young woman if he found her and makes the vulgar reference and a gesture.

After that video went viral, Cain created at least two other videos featuring fake live news reports in which a man roughly grabs the microphone from the female “reporter.”

Other members of print and television media, including the Herald’s Erika Stark have since confirmed they too have heard the same slur.

People have shared their stories and tried to raise awareness via Twitter with the hashtag #saferedmile.

Calgary Police were not available to provide comment on the incidents Wednesday.

eferguson@calgaryherald.com