It strikes us that it’s high time to launch a campaign to promote health through nature. Firstly, we can compare the cost-effectiveness of drugs and other medical approaches in achieving public health outcomes, compared with the contribution that is and could be made by the natural environment. Not only would this demonstrate the potential contribution that could be made toward wellbeing through nature, but also the potential for tackling some of the indicators of inequality. If that were effective in raising awareness and opening debate, then the conservation of the natural environment might be where it belongs: at the centre of national life, not in the margins.

The AMACOIN (AMACOIN) is a new cryptocurrency for sustainable initiatives and biological assets. The AMACOIN is an integral part of the platform of Empresa Brasileira de Conservaçao de Florestas (EBCF) — the custodian of a mosaic of private conservation units focused on the Amazon rainforest conservation.

With the launch of AMACOIN and its underlying blockchain, EBCF will be building the solution to establish local environmental projects in the Amazon leading to effectively converting corporate social responsibility from a cost into a tradeable asset on their balance sheet.

Instead of pushing a target market into doing social good by investing, AMACOIN will allow the creation of a multi-layered, sustainable and symbiotic economy via a payment token. This ecosystem will connect people, corporations, governments, NGOs and institutions on one platform. This approach has never been attempted before.

EBCF will capture, secure, contextualize and manage data and funds to steer the activity within this new asset economy for sustainable development. It is structured as a broad-based economy with all the layers of activity and data that flows within it.

At the base level, sustainable and income-generating assets from water to ecotourism, carbon offsets, eco-agriculture, ecotourism and wildlife will underpin the EBCF economy. This means that the system’s native digital currency (AMACOIN) will be used to purchase the products produced from these natural resources that have an intrinsic value.

The AMACOINs will be traded on international exchange platforms. These Coins are the currency of the consumer economy where people can buy and sell sustainable-branded goods or donate to causes of their own choice.

For the first time in its history, the Amazon rainforest is opened up as a scalable and sustainable reserve. Moreover, through the combination of world-leading academics and companies working across scientific and technical disciplines, we aim to rapidly deepen and accelerate our understanding of this globally critical resource to develop and launch new technologies for global markets.

We have now reached a phase where additional investment is required to accelerate the growth of these activities. Selecting the right partners is critical with regards to:

• Symbiotic philanthropic, ecological and commercial business plan,

• Highly attractive workstreams in growing markets,

• The passionate and competent management team,

• Solid average 25% EBITA,

• Opportunity to add scale and growth.

The population is growing older, chronic physical diseases are becoming more widespread while mental health problems have also been on the increase. At the same time as demand for certain aspects of health care is expected to rise, there are serious budgetary constraints, arising from both demographic and on-going pressures on public finances. Taking into the account these fundamental challenges, the extent to which nature could improve public health outcomes should be of enormous interest to a range of decision-makers, including those whose role is to manage the public finances. That’s made us create AMACOIN.