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Thrilled to announce that @jenniferhollett is joining our team as head of news & government! Welcome to the flock. — Christopher Doyle (@chrisdoyle) August 22, 2016

“I’ve worked for many years in both the media and in politics,” Hollett told the Financial Post. “The fact that I’ve spent years in these areas and — also important — many years as an active Twitter user gives me a broad perspective on how our partners can use Twitter more effectively.”

Hollett comes to Twitter with experience in a variety of sectors. She was the NDP candidate for the Toronto riding of University-Rosedale in the 2015 federal election and digital director for Olivia Chow’s 2014 Toronto mayoral campaign. Before that, Hollett was a reporter and producer at CBC, CTV and Much Music, where she won awards for her coverage of the 2010 G20 Summit and her reporting in Israel and Palestine. Most recently, Hollett has been an associate at the Atkinson Foundation in Toronto.

Now Hollett will be working with news outlets, political organizations and government agencies to help them find the best ways to use Twitter. This includes building relationships with editors and journalists, an important demographic for Twitter Inc. as users continue to turn to the service for real-time news from trusted sources.

“A key element of my role is going to be ensuring that our partners are aware of the latest Twitter tools and how they can use them to connect with Canadians in a more engaging and immersive fashion,” Hollett said Monday. “My primary role will be working with media outlets, government officials and other organizations across Canada on how they can use Twitter more effectively.”