As legacy print outlets and many digital startups struggle financially, another segment of the news industry is doing just fine, thanks.

Local broadcast, building on an already solid advertising and audience base, remains the most popular medium for political advertising. 2018 outpaced the last presidential cycle in 2016, and 2019-20 figures to be much better still.

That’s the picture I gleaned from recent financial reports from the biggest companies and several consulting firms that offer industry projections.

A Sinclair Broadcast Group executive put it this way in an earnings conference call earlier this year: “In 2020 we are not going to be able to get out of the way of the money. It’s literally going to be hand over fist.”

And that was before Mike Bloomberg kicked off his Democratic primary bid, running $30 million worth of ads in a single week.