The most convenient way of getting paid for Google Adsense earnings is the wire transfer payment option. Most of the online publishers using Google’s advertisement program (Adsense) opt for this payment method. In India, Google is having only one payment method which is standard check payment. In this case, it takes 10 – 30 days to reach the check through national courier services and in some cases, the check may replace or faces delay in delivery. But as Standard Check is the only option, Indian publishers can’t do much about the same. Finally Google India has started rolling out the EFT beta program to let the publishers get paid through wire transfer. Here is how you can enroll for the beta program.

Google India EFT Story

Google is already paying Android developers (Google Play) using Wire Transfer since 2012. That’s why it should not be very difficult for them to allow the same payment method for Adsense users. After so many requests and concerns, finally a Google employee’s reply in this thread showed a ray of hope. Here is what he replied,

We actually just sent our first test payment for this process yesterday in order to verify our banking integrations. We have a few other prerequisites to implement in our payments system which will take some additional time before it’s ready, but be assured that we’re indeed actively working on it.

After few days, he again replied as below,

@Mishrakolkata: I’m certainly hoping that we’ll be able to start making this option available before the end of the year. We’re very eager to get electronic payments available in India, and we’re working to make this available as quickly as possible.

After waiting for a month and so, users again started asking about the status of the development. After December, January came and went but there was no update on this thread. Finally the same employee replied stating that there is some delay because of the EFT payment fee charges by different banks and saying that they are working on this project.

Finally, he replied on Feb 14 asking to enrol forum members to EFT beta program. Here is his reply,

Hi everyone, I wanted to provide you an update on the status of our wire transfer payment efforts. We’re hoping to begin making this available soon, but we want to make sure that there are no surprises with regards to fees or other issues that may impact a smooth delivery of your payment. For publishers located in India, one of the major changes that we’re hoping to accomplish with this upgrade is replacing check payments with wire transfer electronic payments. We believe that this change will result in a much quicker and more-reliable delivery of your payment when compared to the current check payment offering. We’re also hoping to minimize or eliminate costs that this might involve. We have been testing this on a limited scale in recent months, and we want to now expand this beta program to include additional publishers in India to verify that it’s the right solution. As you are all active participants in this discussion thread, I’d like to extend a limited invitation to be included in this beta for the upcoming February payment. To be eligible, your account will need to meet the following criteria: AdSense account with payment address located in India

Minimum $100 outstanding balance shown on the Payments page of your account

No current payment holds on the account (self-hold is OK)

Signed in to this AdSense forum using the same Google Account that you use to sign in to Adsense

A bank account located in India with an Indian SWIFT code (8- or 11-characters, example: ABCD IN 99 or ABCD IN 99XYZ) and Indian Financial System Code (IFSC)

(8- or 11-characters, example: ABCD 99 or ABCD 99XYZ) and INR bank accounts should be OK, but you may want to check with your bank regarding the process to receive a US Dollar international wire transfer payment and how the exchange rate will be determined on your payment. If your situation meets the above criteria, then I would be happy to include your account in this beta program. As much as we’d like to accept any interested publishers, I need to limit this to the first 15 respondents. (Please check the number of responses to this thread before posting so that everyone’s inbox doesn’t get overwhelmed!) Please indicate your interest within the next 24 hours, prior to Saturday, 15 February, 06:00 (AM) IST. If your account meets the above criteria, then we’ll upgrade it to the new payments system shortly thereafter and you’ll receive an email when this is complete. A few additional important points: Post ONLY your interest to be included, e.g. “Please include my account in the wire transfer beta.” (We can look up your AdSense account if you signed in to the forum with the same Google Account, so your post is the only info we need.) It is NOT necessary for you to post your publisher code, email address.

Please DO NOT post any sensitive personal information, especially your bank account info. Thanks for your interest and continued patience while we work to improve our payments processes.