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A national chain of bookstores in New Zealand has pulled copies of Jordan Peterson’s book 12 Rules for Life from sale, directly linking the decision to the massacre of 50 people in two mosques in Christchurch.

“Unfortunately, 12 Rules for Life is currently unavailable,” said a customer representative for Whitcoulls, the country’s largest bookseller with more than 50 stores in New Zealand and an online business.

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“(It) is a decision that Whitcoulls has made in light of some extremely disturbing material being circulated prior, during and after the Christchurch attacks.

“As a business which takes our responsibilities to our communities very seriously, we believe it would be wrong to support the author at this time.”

The representative declined to provide her name as she was not authorized to comment to the media. Requests for comment and further explanation from company officials were not answered prior to deadline.