Revealed - the OTHER offensive T-shirts available on Amazon it was forced to axe 'Keep Calm and Rape' clothing line



Twitter urged others to email clothes shop and Amazon to express disgust



Message is a twist on the World War II morale-boosting slogan



Makers Solid Gold Bomb claimed the message was 'computer generated'

Owner has apologised and withdrawn the garments from sale.



Say they had 'no idea' the message was printed on the t-shirts



Speaks for itself: Amazon users are furious that the product is being sold and called the tops 'disgusting'

Amazon has removed a T-shirt range bearing sickening messages about sex crime and violence towards women.

The T-shirts pulled from sale by the online retailer included phrases like Keep Calm And Rape A Lot, Keep Calm And Punch Her, Keep Calm And Grope On, Keep Calm and Choke Her, Keep Calm and Knife Her and Keep Calm And Kill Her.

The U.S. firm that makes the shirts, Solid Gold Bomb, blamed a ‘computer’ error for the offensive slogans.

But Tory MP Caroline Dinenage said: ‘These are ridiculous, mindless products for anybody to attempt to sell. It is absurd to say they were manufactured in error.’

A flood of complaints on social-networking websites prompted the decision by Amazon.



Solid Gold Bomb sold the short-sleeved t-shirts for between £15 and £17 on the warehouse website.

But potential customers were clearly not willing to buy the deeply offensive t-shirts, slamming both Amazon and the clothes shop, which has its headquarters in the UK.

Users branded the shop and its message 'disgusting' and 'disturbing'.

But on Solid Gold Bomb's Facebook page, someone wrote under the company name that they had 'no idea' that the message was printed and said it had been computer generated.

Founder Michael Fowler said: 'No words can express how I feel about what has occurred and in no way do I condone or promote this serious issue.



Vile: T-shirts with slogans saying Keep Calm and Knife Her and Keep Calm and Hit Her were still on Amazon today, but could not be ordered



The shirts were blasted by Twitter users, prompting Amazon to withdraw them and the manufacturers to remove the offensive words from their 'scripted computer process'

He added: 'Both myself and our company and it's associated Solid Gold Bomb brand have never had any intention of the spread of violent slogans or even poor taste humour t-shirts. This was a computer error of my creation and I accept my responsibility in the matter.'

On the same Facebook page, it shows people who appear to be employees, apparently hand-printing other t-shirts - although it is unclear whether this is the process for every shirt.

They posted a variety of responses to Facebook users, saying they had deleted the product and saying that the message had been generated from the dictionary.

But shirts with other disturbing messages, like Keep Calm and Knife Her, were still displayed on the site at time of writing, although they cannot be ordered.

The Solid Gold Bomb Facebook page claimed a computer programme had generated the offensive slogan

The website said they were deleting the tshirts and said they appreciated everyone's 'understanding' of the mistake

Manufacturers Solid Gold Bomb has suspended their Twitter and Facebook feeds in the wake of the scandal

Columnist Caitlin Moran also tweeted: 'Wow. Keep Calm & Hit Her T-shirts on Amazon. What a massive mellow-harsher.'

Andrew Banks wrote: 'I'm disgusted by this product, and can think of no good reason for such a slogan. That someone thought it was a good idea disturbs me somewhat.'

Devin wrote: 'You guys are kidding with this shirt's slogan, right? In what universe is that shirt remotely acceptable in civilized society? Gross.'

Anonymoosh demanded answers from both the creators and Amazon: 'In what society is this even acceptable? and why is Amazon listing these? there is no possible justification including a misplaced sense of irony for wearing a Tshirt with this message on it.'

NinetyWt wrote: 'I am sick and tired of the perpetuation of rape culture. Can you not think for one second about how assault victims feel when seeing something like this 'rape them' T-shirt?

'Can you not see how this contributes to the view that it's okay to rape other people!? This is not the kind of product I expect to see on Amazon. Vile and disgusting.'

User Steel Ranger said: 'That's advocation of abuse and criminal behaviour. Do you really want to get shut down that badly?! I am ASHAMED of you, Amazon! How dare you exploit a felonious, heinous act. Take that damnable thing down before someone brings the law against you! If I do not see it removed, I shall boycott and spread the word.'

Others were outraged that Amazon would allow such a product to be sold, and told them to 'pay their taxes' - a reference to the probe into the sprawling business' tax payments, which came under scrutiny last year.

Amazon were attacked for allowing the t shirts to be sold, with many saying the message is offensive

Someone claiming to represent the firm initially wrote on the Facebook page: 'These 'Keep Calm' shirts were computer generated and we didn't even know we had a shirt that says that ... as soon as we realised this, we immediately deleted them.



'It takes time for them to be deleted.



'I was the person responsible for running the script that generated the t-shirt, not the company, not any other individuals.



'I appreciate everyone's comments but please, accept this as a mistake as we certainly do not condone "rape"...'

Twitter users vented their fury that the t-shirts 'promote rape' and also poke fun at the serious sexual assault.

Angry users urged others to email the clothes shop and Amazon to express their disgust and demands that it be removed from sale.

Amazon reveiwers flooded the 'feedback' panel with comments expressing their thoughts on the 'awful' product Amazon customers quickly rounded on the company and the seller, saying that the people who wore the branded shirts are 'scum'

The brightly-coloured tops' message are a twist on the 'Keep Calm and Carry On' morale-boosting slogan used in World War II by the British Government.

FASHION DISASTER: THE COMPUTER ERROR THAT SHOCKED THE WEB

The offensive t-shirts were a result of a problem with a computer programme used by manufacturers Solid Gold Bomb. The programme uses a list of words to generate a mocked-up graphic of the t-shirt that appears to shoppers on Amazon. It generates random variations on the 'Keep Calm and... ' formula and then prints them on demand if someone decides they like it and order it.

Founder Michael Fowler says the problem arose because some of the words in the company's list of 700 words - chosen for design and length reasons - 'both individually and in combination were or became offensive'.

He said: 'This was a computer error of my creation and I accept my responsibility in the matter.'

The message has experienced a boom in popularity in recent years, and sparked a trend in shops producing products such as tea-towels, posters and cushions, bearing the slogan, or a play on it.

Solid Gold Bomb, who produce the t-shirts, was created and launched from Melbourne, Australia, and describes itself as a 'small global t-shirt company'.



They write on their website about their range: 'We managed to list our Keep Calm and Carry On parody series on the site.

'Bake On, Beat On and Teach On are Proving Very Popular! Rock On!'



Amazon's sale policies say that in terms of offensive material: 'Amazon reserves the right to determine the appropriateness of listings posted to our site.'

It says its policy concerning nudity and pornography: 'In general, images that portray nudity in a gratuitous or graphic manner are prohibited.



'Amateur pornography, pornography, X-rated movies, and hard-core material including magazines are also prohibited.'

