It looks like not everyone is burning their Nike's after the release of Colin Kaepernick's Nike ad.

Kaepernick, who played quarterback for the NFL's San Francisco 49ers, is known for protesting police brutality by kneeling during the national anthem. Kaepernick has an open collusion case against the NFL.

While some people, including the President of the United States, are outraged by Nike's choice to feature Kaepernick in the company's 30th anniversary Just Do It ad, consumers appear to be purchasing products at a quick clip.

Market Watch reports that, though Nike shares initially dipped after the Kaepernick campaign was announced, "online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends."

"Nike's move was premeditated," Camilo Lyon, a stock analyst with Canaccord Genuity, told The Oregonian/OregonLive after the spot was announced. "I give them a lot of credit. Can you recall any company taking this kind of direct stand against the administration?"

-- Lizzy Acker

503-221-8052

lacker@oregonian.com, @lizzzyacker