Scope in Digital Marketing: Digital Marketing is a technique of promoting business, product and services by the use of digital equipment’s which is the best way to make people aware of your business as on average a person spends 3 to 4 hours of their daily time on their smartphone.

Because of Increased reach of the internet to the households, offices and commercial sectors people shifting their offline businesses to the online business which will help them to earn some extra revenue from the increased reach of the customer to their products and services.

As Offline stores are Shifting to an Online business Scope in Digital Marketing and Website Creation has increase drastically which leads to increase job requirements of digital marketing skilled professionals in today’s corporate market.

Scopes in Digital Marketing

Different Profiles in Digital Marketing

Digital Marketing Manager Digital marketing strategist Digital marketing executive Search Engine Optimizer SEO analyst Social Media Marketing Expert Social Media Specialist Search Engine Marketer PPC Search Manager Email marketing specialist Inbound Marketing Manager Google AdWords specialist Content Marketing Manager Conversion Rate Optimizer Online reputation manager Web Analyst Copywriter Mobile Marketing Manager Head of Marketing Affiliate Marketer

1. Digital Marketing Manager

Responsibilities

Digital Marketing Manager is responsible for implementing, maintaining and developing a marketing campaign that promotes the company and its products. They play an important role in increasing brand awareness in Digital World.

Average Salary: 3-4 LPA

2. Digital marketing strategist

Responsibilities

Digital Marketing Strategist is responsible for creating a solution that meets the client’s brand objectives based on customer insights and data.

Digital marketing strategist is equivalent to Digital Marketing

Average Salary: 4-5 LPA

3. Digital marketing executive

Responsibilities

Digital Marketing Executive responsible for increase brand engagement with customer and client’s through Digital Marketing to increase online presence and business visibility.

Average Salary: 3.5-4.5 LPA

4. Search Engine Optimizer

Responsibilities

Search Engine Optimizer is responsible for increasing website ranking and visibility on search engine result pages on specific keywords.

Average Salary: 2-3 LPA

5. SEO analyst

Responsibilities

SEO Analyst is responsible for analyzing website content is reaching to the potential customer or not through the Internet. SEO analyst is a part of the marketing team which play’s an important role in the planning of business marketing campaign.

Average Salary: 1.5-2.5 LPA

6. Social Media Marketing Expert

Responsibilities

Social Media Marketing Expert is responsible for creating, analyzing and incorporating social media marketing strategies for business or brand.

Average Salary: 5-6 LPA

7. Social Media Specialist

Responsibilities

Social Media Specialist is responsible for Planning, Monitoring and Execution of Social Media Strategies to increase brand awareness of the business through social media platforms.

Average Salary: 3-4 LPA

8. Search Engine Marketer

Search Engine Marketing comes with a lot of job opportunity and considered as best Scope in Digital Marketing

Responsibilities

Search Engine Marketer is responsible for analyzing, collecting and executing test campaigns by identifying trends and insight through paid campaigns on search engines.

Average Salary: 4-5 LPA







9. PPC Search Manager

Responsibilities

PPC Search Manager is responsible for implementing Pay per Click Campaign and strategies for clients. PPC manager can easily understand, manage and support Campaign strategies of the client.

Average Salary: 8-9 LPA

10. Email marketing specialist

Responsibilities

Email Marketing Specialist is responsible for creating email marketing campaigns and sending them to the targeted audience to promote businesses product and services and converting visitors into Customers.

Average Salary: 2-3 LPA

11. Inbound Marketing Manager

Responsibilities

Inbound Marketing Manager Primarily Create Content Marketing Strategy that involves the creation of content and promotion of content to engage the ideal customer to the company product and services.

Average Salary: 4-5 LPA

12. Google AdWords specialist

Responsibilities

A Google AdWords specialist setup Pay per click advertising campaign to Google Search engine in the form of search ads, display ads, and Google mobile ads.

Average Salary: 5-6 LPA

13. Content Marketing Manager

What is Content Marketing?

Content marketing is a marketing technique in which marketer focus on creating, publishing and distribution of the content.

Responsibilities

Content Marketing Manager Leads the writer team to create a content strategy to bring an ideal customer to your business online through Content Marketing.

Average Salary: 6-7 LPA







14. Conversion Rate Optimizer

Among all Scopes of Digital marketing Conversion rate optimization is most important to increase the sale of the product and services.

What is Conversion Rate?

Percentage of visitor take any desired action on a webpage is called conversion rate.

Responsibilities

Conversion Rate Optimizer responsible form increasing percentage of visitor that convert into a customer.

Average Salary: 5-6 LPA

15. Online Reputation Optimizer

What is Online Reputation Management (ORM)?

ORM is the act of monitoring and analyzing the mentions of your business Online to increase customer trust and minimizing the effect of negative customer reviews.

Responsibilities

Create an online presence

Repair your online reputation

Measure your reputation management program effectiveness

Average Salary: 3-4 LPA

16. Web Analyst

What is Web Analytics?

Web analytics is that the measure, collection, and coverage of information for the purpose of understanding and using that data for business growth.

Responsibilities

Web Analyst is responsible for data analysis data management, data integrity, web projects, and Web server security

Average Salary: 2.5-3.5 LPA

17. Copywriter

What is copywriting?

Copywriting is the act of text writing for the purpose of marketing or advertising.

Responsibilities

A copywriter is responsible for writing fresh content for marketing and advertising. A copywriter can write more creative text, Eye Catchy taglines and more research-based copy, like the job description.

Average Salary: 2-3 LPA

18. Mobile Marketing Manager

What is Mobile Marketing?

Mobile Marketing is a multi-channel marketing technique for the promotion of business through website, email, ads and social media on specific devices such as Mobile Phone, Tablets, iPads etc.

Responsibilities

Mobile Marketing Manager is responsible for complete mobile marketing initiatives of a company or organization. Their responsibilities include managing mobile SEO, Mobile Display Campaign and Mobile PPC.

Average Salary: 4-5 LPA

19. Head of Marketing

Responsibilities

Head of Marketing is Responsible for Leading Marketing team and build communication of business with customers. Ensuring high quality of services are delivered to the targeted customer efficiently, effectively and consistently, no matter through direct or indirect communications.

Average Salary: 8-9 LPA

20. Affiliate Marketer

What is Affiliate Marketing?

Affiliate marketing is a marketing technique in which a decided amount of revenue rewarded to affiliates for each customer brought by their own marketing efforts.

Responsibilities

Affiliate Marketer is responsible for managing the affiliate executives for better use of the marketing budget to maximize the ROI of the company.

Average Salary: 5-6 LPA

This is the list of Scope in Digital marketing you can choose for better job opportunities.

Digital Marketing Trends

Voice search AI-powered solutions Video marketing Content will still be the king Programmatic advertising Chatbots and marketing automation Machine Learning

Why Digital marketing is best career Option?

New to the digital era Easy to learn and implement Flexible Fast reach Job opportunities Results are measured

Wrapping It Up

Scope in Digital Marketing is huge for better Career Opportunity now a day because of increased demand of digital marketer in the corporate industry Learning Digital Marketing Worth your time and will make you’re able to earn a lot of money by doing freelancing and Digital marketing Jobs in all above-mentioned profiles.

Enroll Now For Best Digital Marketing Course in Delhi