Skegness and Mablethorpe vie to offer the best thrills to holidaymakers, while inland in the softly undulating Lincolnshire wolds there's a "deep peace, which comes from centuries of calm prosperity." In this promotional film there's also a whistle-stop tour of Louth, Spilsby, Alford, Alvingham, Somersby, Woodhall Spa and Gibraltar Point, plus further local attractions.