Jamie Oliver has had a rocky few days - coming under fire firstly after the sugar tax he campaigned for became a reality in George Osborne's budget, and secondly after his comments on breastfeeding on LBC.

He said on LBC: "We have the worst breastfeeding in the world.

"If you breastfeed for more than six months, women are 50% less likely to get breast cancer. When do you ever hear that? Never.

"It's easy, it's more convenient, it's more nutritious, it's better, it's free."