Packaged Coconut Water Market Overview:

The increased awareness over health and nutrition is gaining the demand for packaged coconut water. The global Packaged Coconut Water Market is valued at $2.68bn and a CAGR of 24.2% during the forecast period 2018-2023. Americas is the dominant player in the market with a CAGR of 23.9 % during the forecast period. The Brazilian Market for packaged coconut water is the largest market compared to the other regions. The organic beverages grew by 8.6% in a constant retail value in 2015 which was higher than the global retail value. The changing consumer tastes and increasing health concerns are driving the market in this region. Canadian market for packaged coconut water is slowly making it entrance in ethnic food stores and outdoor events. The high cost of the coconut water in the U.S and Canada is restraining the market to grow in this region. The APAC region is gaining popularity over the demand of coconut water due to the easy access of the raw material thereby helping the market to grow.





Packaged Coconut Water Market Outlook:

Coconut Water is a nutritious and healthy water obtained from the coconut tree. The drink is highly rich in minerals, vitamins, amino acids and electrolytes needed for the body. The increasing health concerns of dehydration and digestive muddle has increased the demand for fresh coconut water. The Coconut water is available in different flavors like mango, pineapple, lime, matcha tea and other flavors. Pineapple flavored coconut water is growing at a CAGR of 23.3% during the forecast period. The pineapple flavored drink is abundant in potassium, fat and is cholesterol free due to which it is attracting health conscious consumers globally thereby helping the market to grow.





Packaged Coconut Water Market Growth drivers:

The growing awareness among consumers to consume healthy drinks has increased the demand for coconut water globally. The coconut water is rich in antioxidants and minerals which are required for the human body. Increased investments and pro-government policies in coconut farming is boosting the market. Food changing habits coupled with rapid urbanization is an another factor strengthening the market for packaged coconut water.





Packaged Coconut Water Market Challenges:

The high price of coconut water is a major factor which is retaining the growth of consumer base for packaged water in many regions like the U.S. and Canada. The high costs levied in production is hampering the market to grow. Ambiguity over the consumption of coconut water being natural which is claimed by the major companies is also one of the reasons which is challenging the market. For Example : In, 2012 the Canadian based Consumer Law Group launched a action suit against Vita Coco brand, alleging deceptive marketing with regards to product ingredients and amount of nutrients found in the product thereby proving to be muddled regarding the sales of coconut water in this region.