Gains to be made

It’s hard to believe that something as vital and free as fresh air is hard to come by for so many today.

While the product is currently being sold in tourist shops, it’s unsurprising that Knupper has ambitions to market the product to consumers in cities such as Beijing, where the air pollution frequently rises to dangerous levels.

Famed Williamsburg hipster Dan Ozzi, Canadian entrepreneurs Moses Lam and Troy Paquette are probably the only others to ever try to capitalize on the concept of retailing fresh air. Their company Vitality Air started out as a joke, but after selling their second bag on eBay for $168 Canadian dollars ($122), it turned out they were really onto something.

Canned air sells big in China

Even though this started as a joke it’s an example of cheap testing in the market to validate your idea.

7.7 liters of fresh and pure Norwegian mountain air has up to 160 user doses, according to the website pulpitair.com where the product is advertised as “Premium Norwegian Mountain Air”. “Now you can enjoy the purity of dramatic waterfalls, spectacular snow-capped peaks, crystal clear fjords, glaciers and outstanding fresh non-polluted air anywhere at any time.”

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The pain is now so acute that people stuck in terrible situations are prepared to pay for even one breath of clean, fresh air.

Jobs To Be Done

With so many struggling for breath It’s easy to feel the pain and the gains to be made for anyone that can provide a solution to provide purified or clean air. From these examples, you can see the different paths taken to get to market. Broken down you can see how quick it was to setup and gain a good return on investment.

Looking for that unique #stockingstuffer ? We have what you need! pic.twitter.com/LINQ26kle2 — Vitality Air (@vitalityair) December 11, 2015