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Name: GetGoing

One-Liner Pitch: GetGoing will help you find a big discount on your next flight if you let it choose the destination for you.

Why It's Taking Off: GetGoing provides the element of discovery and surprise for travelers and helps airlines sell seats, all at a lower cost.

If you're having trouble deciding where to go on your next vacation, but know you want a big discount on the trip, GetGoing may be the right service for you.

GetGoing, a San Francisco-based startup, promises savings of up to 40% for those who book flights through the service. The catch is that you have to let GetGoing decide which place you end up visiting. The service implements a "Pick Two, Get One" system: Users pick two destinations from the search results, plan the full flight itinerary for each and GetGoing makes the final choice.

"Most folks consider multiple destinations," Alex Vernitsky, co-founder and CEO of GetGoing, tells Mashable. "You're going on vacation to have a good time, the process of planning and buying should be fun as well."

The startup hopes to appeal to the explorer in you and showcase destinations you may not have thought to consider. For example, you can choose "Adventure & Outdoors" and you'll be presented with locations ranging from Buffalo, NY to Costa Rica. If you have a specific location in mind, the site has a general search feature, though you will still have to choose two different trips to redeem the discount.

"You can easily find places that are affordable, that are fun for you to go to," Vernitsky says. "That was the very idea: to get people who want to get on the road and see the world, and enable them to do it at a big discount."

The discount comes from the site's partnership with airlines. Most companies can't fill up every seat on each flight, and GetGoing capitalizes on providing these tickets at lower prices. Airlines are able to target their customers more directly — they're not losing out on giving discounted tickets to flyers who can pay full price. One limitation of this model, though, is that you must be a leisure traveler. The site won't suit those traveling on business strictly based on the way it operates.

"They’re able to fill more seats but do it comfortably, knowing that they’re not cutting into their business traveler market, which is kind of like their bread and butter," said Robb Henshaw, the company's VP of communications. "It’s a great opportunity for incremental revenue for them, but it also gives us normal people the ability to travel more. So it’s a win-win situation."

GetGoing's 25-member team secured two rounds of seed funding from investors including Reddit co-founder Alexis Ohanian, noted VC Yuri Milner, Digital Collective and Lightbank. The company was also part of Y Combinator.

The site officially launches out of beta on Wednesday but you can get direct access to the site prior to the launch by connecting with your Facebook account. Henshaw says the company will soon be expanding into hotels and package booking.

Would you use GetGoing? How have online travel companies change the way you plan your vacation? Let us know your thoughts in the comments.

Homepage image courtesy of Flickr, mr. nightshade. Image courtesy of GetGoing.