Paul Hollywood's latest baking book has failed to make it into the 100 bestselling food and drink publications.

Hollywood's The Weekend Baker has sold just over 9,000 copies - meaning he is well behind former co-host Mary Berry and popular 2015 winner Nadiya Hussain.

The 50-year-old's stock seems to have fallen ever since it was announced he would stay on as host of the Bake Off in the midst of its move to Channel 4.

It is understood he will receive £1.2million over three years with Channel 4, meaning £400,000 a series - compared to the £100,000 he received each year at the BBC.

Hollywood's The Weekend Baker has sold just over 9,000 copies - meaning he is well behind former co-host Mary Berry and popular 2015 winner Nadiya Hussain (pictured together)

Paul Hollywood's latest book The Weekend Baker has failed to make it into the 100 bestselling food and drink publications

The scouser defended his decision to follow the money, stating: 'If you could double your wages, by going across the road to a rival, would you?

'Do I deserve more money than I was on? I think everyone needs to get more money. Inflation has gone up. If I get more money that's great news.'

Meanwhile Mary Berry won admiration for refusing a big pay day to move with the show, quitting the series after seven years out of loyalty to the BBC.

Nadiya also committed her future to the BBC amid rumours that Channel 4 wanted her to front the show, signing a new deal and describing the Beeb as her 'home'.

Their decision seems to have worked out well for the pair, with both ladies crushing Hollywood in cookbook sales for 2016.

Mary Berry's two new books, Foolproof Cookery and Family Sunday Lunches, are both outselling Hollywood's.

Her third book - Mary Berry Cooks The Perfect - is also more popular than The Weekend Baker when hardback and paperback sales are combined.

The 50-year-old's stock seems to have fallen ever since it was announced he would stay on as host of the Bake Off in the midst of its move to Channel 4 (figures by Nielsen)

Meanwhile, Nadiya's Kitchen has sold 20,000 more copies than Paul Hollywood's latest tome.

Andre Breetd, director of Nielsen Book Research, said: 'The Food & Drink market is performing extremely well, showing a 19 per cent increase by volume and 20 per cent by value year-to-date compared to 2015, which demonstrates the positive impact the British Bake Off has had on the sales of this category.

'The Bake Off books have performed well throughout the year and not just those produced by the presenters but also those written by the past winners.'