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by Brendan Dunne

The Catapult Air Jordan 3s aren't a Kmart exclusive anymore.

The much discussed sneakers, which were brought to the attention of the sneaker Internet a couple weeks back, have apparently landed in-store at Extra Butter in NYC. Their stock is part of a prank set up by Complex, where the shop's manager was given the task of trying to sell the sneakers to unsuspecting customers for a wild $100 (the Catapult sneakers retail for just $30).

What ensues is a lesson in hype, as the Extra Butter staff do their best to convince wary customers that the shoes are a good purchase at the price. Watch the video above to see one poor fellow fall victim to this sneaker prank.