A new billboard was unveiled in Topeka, Kansas on Monday. The advertiser? God.

The Facebook God, a page with 1.7 million likes, has been antagonizing the religious right since 2011 with snark, memes and commandments to His followers. The irreverent satire bleeds onto Twitter, Reddit and YouTube, but Facebook is the name of the game when it comes to trolling one of His favorite targets: The Westboro Baptist Church.

If you're unacquainted, the WBC is widely described as a hate group that protests military funerals and LGBT communities with signs reading "God Hates Fags," and generally blames homosexuals for America's "demise."

On August 9, The Facebook God took the fight to the streets of the WBC's hometown of Topeka — with the help of his many social followers. He launched an Indiegogo campaign called the GOD LOVES GAYS Billboard Project with a fundraising goal of $50,000.

At the time of writing, the campaign has reached nearly $80,000, with the additional funds going toward "stretch goals" of buying bus ads, donations to an LGBT suicide prevention organization, and the National Alliance to End Homelessness. The billboard was unveiled today in Topeka.

"For far too long, nasty humans have made God sound like a bigoted jerk," God tells Mashable in an email. "When really, nothing could be further from the truth. I’m super loving!" (While God operates anonymously on the Internet, Mashable has confirmed his ownership of the aforementioned social media accounts.)

Despite his omnipotence, God actually got the idea for the billboard from his social media followers. "One day I asked them, what would you like the LORD to do in the real world? Well, the top suggestion (with over 1,000 ‘likes’) was to put up a billboard in Topeka, Kansas that says ‘God Loves Gays.’ I shared this idea and asked them if I should do it, and the resounding answer was, ‘Yes please, for the love of all that is holy, yes.' "

A photo of the actual billboard, unveiled Monday morning in Topeka, Kansas. Image: Equality House

According to God, most donations have been between $1 and $10 from people passionate about supporting the cause and spreading the word. Indiegogo is no stranger to crowdfunded activism, and indeed touts itself as a platform for causes — an important difference from Kickstarter, which is mostly for products, art and media. In fact, Kickstarter rejected the campaign because it was not for a physical product, according to God.

Needless to say, the Westboro Baptist Church is not thrilled about the billboard, and has responded publicly about the campaign on Twitter, though its account is frequently suspended (and is at the time of writing).

"Thank God for that lying billboard! Every soul that sees it will either rejoice for the lie and the vain hope of afflicting the servants of God at WBC," Shirley Phelps-Roper, a spokesperson for the Church tells Mashable via email. "Or, they will sigh and mourn for that awful sin and all the parts of it, knowing that every single soul that weighed in with money or words, in favor of that lying billboard, will stand before God in the Judgment, so very ashamed. Knowing also, that when they stand before God in the judgment, it will be TOO LATE for repentance, and eternal torment will follow."

The billboard company selling the space, Lamar Advertising, had its own reservations, according to God. "They seemed a tad nervous," He writes. "Thus far they have only let Me purchase the billboard through March of 2015. I wanted to purchase the full year. I also wanted to investigate other bigger billboards around town. But before they’ll do that the billboard company wants to see if the community accepts it and likes it first."

A spokesperson for Lamar tells Mashable, "We support the First Amendment right of advertisers and believe that it is in the best interest of our company and the communities we serve to accept advertising copy openly. We do not accept or reject copy based upon agreement or disagreement with the views presented. We are firmly committed to our copy acceptance policy."

All told, this seems like a lot of work for an all-powerful deity to get His message out. Why not just wash away the WBC with a flood or something? "I don’t do that sort of negative thing anymore. A billboard is much more fun and positive. Also, it feels great to raise money for these good causes. I only wish I could do more."

Editor's note: This post has been updated to include comment from the Westboro Baptist Church.