Because the medium really is the message.

On r/Sizz’ FAQs, the aesthetic is described as “the confluence of German expressionism, American noir, and Japanese are-bureh-bokeh for the Internet era”.

Neither of these three things is new. Indeed, the youngest of these movements is 50 years old. Why rip it up and start all over again?

First, it’s important to remember that expressionism, noir, and are-bureh-bokeh were all created during an analog era. The Internet, on the other hand, is digital. Pixels are a vastly different process from gelatin-silver chemical processes or oil applied to canvas.

Communication and, by extension, how we interact with art has also likewise changed. We’re no longer living in a time in which galleries and institutions need to act as cultural gatekeepers. In an instant — without institutional sway — any compelling work can reach the masses.

Which brings us to the matter of confluence. If there’s ever a time it could happen, it’s now. East has met West. The abstract is bleeding into the concrete. More and more, as the world moves away from -waves, what we have left isn’t just an aesthetic but a feeling.

That’s right, a feeling — one that’s often hard to express in mere words, so must be expressed through other media.

So why does Sizz exist?

Because the Internet has changed how we view art. Because we live in a world of pixels. Because compelling art should reach the masses. Because confluence is happening.

Finally, because it’s a feeling and feelings must be expressed.

Sizz exists because a feeling, and the art that conveys that feeling, must be documented.