The most troubling aspect of this GameStop story is the fact that some people are going to GameStop to buy PC games. That being said, the act of opening new copies of the game to remove the OnLive codes was rather scummy, and led to a massive online backlash. The company then removed the game from store shelves entirely. To prove it's not completely evil, GameStop is offering an apology to customers, as well as $50 gift cards and a deal on used games.

An e-mail was sent to customers as well as store managers, and after apologizing for the issue, the offers begin:

For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.

This is certainly something, although it doesn't take away from the fact it only happened because someone, at some point in the chain, leaked the original letter to the press. The company has been taken to task for its actions, but it's likely the only thing learned here is to keep this sort of practice on verbal terms and not in print.

So I ask you: do you feel better?