In all seriousness, Demeter was obviously trying to create something viral (no pun intended), and it's succeeded. This kind of devil-may-care silliness is why we love this brand. In the world of beauty, and fragrance in particular, risk-taking is extremely rare. Though it may not smell as amazing as its signature Rain fragrance (or frankly, very good at all), it's definitely refreshing compared to the daily onslaught of indistinguishable smells — and definitely no worse than New York in summertime.