Is Jerry O’Connell trolling Shia LaBeouf?

The “Stand By Me” and “Jerry Maguire” star has set up shop in a Los Angeles gallery next to LaBeouf’s art installation #IAmSorry and invited fans to enjoy his own performance piece #IAmSorryToo.

Also read: Shia LaBeouf Stays Silent, Bag on Head, During #IAmSorry Performance Art Q&A

Funny or Die is believed to be behind the project, TheWrap has learned, though a representative for the company did not immediately respond to our request for comment.

LaBeouf began receiving visitors on Tuesday to silently apologize for plagiarizing a Daniel Clowes comic and then lifting multiple apologies from other famous people. The attraction runs from 11 a.m. to 6 p.m. until Sunday and is expected to draw large crowds of hipsters and other curious celebrity looky-loos.

O’Connell has his own channel on Funny or Die, for which he has impersonated Tom Cruise and John Edwards, shot a parody trailer for “Sliders: The Movie” and released a fake audition tape for “Two and a Half Men.”

O’Connell, who recently starred on the short-lived CBS sitcom “We Are Men,” can recurs on the popular web series “Burning Love” and will soon be seen as Sheriff Dan Lamb in the “Veronica Mars” movie.

More to come…