Canada's answer to the NRA is celebrating Christmas this year with an ad that features Santa giving a child the same weapon used in the Sandy Hook school shooting. The image has been shared this week from the National Firearms Association's Facebook page and by its executive vice president Shawn Bevins on Twitter.

The "no compromise" slogan positioned beside Santa is a longstanding NFA tagline that refers to the group's goal of repealing the gun-control legislation passed in the wake of the Montreal Massacre. "Don't shoot your eye out kid!" is a reference to the 1984 film a "Christmas Story" in which a young boy wants a BB gun for Christmas. Little Ralphie's family tells him he can't have the rifle he wants because he'll shoot his eye out with it. On Christmas morning, Ralphie get the gun from his father and promptly almost shoots his eye out. The film ends with Ralphie lying in bed cradling the gun he so desperately wanted. The weapon featured in the NFA ad is not the Red Ryder BB rifle that Ralphie almost loses his eye for, but a Windham AR-15. The type of weapon is clear because it was identified by the NFA itself in a Facebook comment. A gun that looks a lot like the AR-15 was also featured on an NFA T-shirt that landed Justice Minister Peter MacKay in hot water earlier this year.