Bill Simmons is one of my conversational heroes. Not only were his conversations with Malcolm Gladwell a partial inspiration for building ReplyAll, but Simmons revolutionized podcasting and completely reimagined the interview format. The B.S. Report was never simply a Q&A with an interviewer and an interviewee, it was a mutual conversation between equals. But, part of what made his podcast stand out was the fact that, while he did interview celebrities, he also made an effort to introduce his audience to people he considered undiscovered gems. I try to follow that model with my conversations here on ATL, so while I do throw in the occasional Mark Cuban , I have also published conversations with my old colleague Ethan Lutske and current my partner and former accountant Ari Gold