Colour is essential for brands

By framing a colour in your terms it opens up a much larger colour palette, away from the traditional colours that we see. The way we see it, colour is much more important than a logo for a brand. A logo can only be repeated so often within a space until someone either gets sick of it or feels that you are insecure about your identity. Colour, on the other hand, you can replicate again and again. It builds a connection between the brand and the viewer, and more importantly, it can be applied in clever places which makes someone feel that you as a business have put a lot of thought and energy into thinking about this. Which ultimately creates good feelings inside of them.

So try and step away from these stereotypes of colour, find a colour that makes you stand out from your competitors, own it, and use it in clever ways.