Apple has donated 50 million yuan (about $8 million) to earthquake victims in the Sichuan region of China, and the company offered condolences on the front page of its Chinese website on Monday. The company said that it would give both cash donations to victims and new devices to schools in the affected region.

The move itself isn't shocking—Apple has always offered condolences to the victims of disasters—but a front-page notice is not something we see every day from a company that has historically kept its philanthropy efforts close to the vest. Some feel the openness has become more frequent following former CEO Steve Jobs' passing in late 2011; when Tim Cook became CEO, he made it clear that philanthropy would be getting a boost at Apple (or at least be more publicly acknowledged). That may be part of the reason for the website update on Monday.

A Google Translate version of Apple's statement added that its employees would be there to offer support to nearby schools that are receiving new Apple devices. According to TechInAsia, the full statement reads:

"At this difficult time, our hearts are with the victims of the Sichuan earthquake. Aside from the cash donation to help the affected people to tide over their difficulties, we are committed to providing new Apple devices to schools in the disaster area, and Apple employees in the locality are on stand-by at any time to help."