The benefits of an email marketing strategy is that it reduces the time, effort and cost of reaching customers. Email marketing is capable of sending messages in real time. The database for email marketing is bespoke so that those who need specific services can be reached without disturbing others. Emails are integrated with opt-in and opt-out options which are helpful in short listing genuine clients who might be interested in special offering category. Benefits of email marketing are that it has the unique capacity to send bespoke messages. An email marketing service can produce real time campaign monitoring facility. Return on Investment (ROI) is measurable with tools such as click through rate, conversion rates, and so on. This type of digital marketing is achievable at an extremely low overhead cost. It can customize the body of the content as the response from the target market changes. The capability of dividing customer database into segments is possible. Advertisers can embed the social media and social networking widgets on the email template. Hence, email campaigns become interactive with the effective use of graphics, music, quiz, games, and so on. Email marketing service for the most part is used as a tool to get honest feedback about products and services.