By Mason Mohon | @mohonofficial

United Kingdom financial advisor Martin Lewis is suing Facebook for defamation after cryptocurrency ads using his name and face continued to pop up on the site.

Lewis claims that his reputation and name were being used for fraudulent activities and fake cryptocurrency investment advice.

I will issue High Court proceedings against Facebook to try and stop all the disgusting repeated fake adverts from scammers it refuses to stop publishing with my picture, name, and reputation.

Facebook has reportedly published over 50 Martin Lewis advertisements. Ironically, Facebook banned cryptocurrency ads earlier this year, yet clearly to no avail.

He has expressed disappointment in Facebook’s inactivity, making clear that removing these scammy adverts would be an easy fix.

Enough is enough. I’ve been fighting for over a year to stop Facebook letting scammers use my name and face to rip off vulnerable people – yet it continues. I feel sick each time I hear of another victim being conned because of trust they wrongly thought they were placing in me. One lady had over £100,000 taken from her. Any ad with my picture or name in is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult – after all, it’s a leader in face and text recognition. Yet it simply continues to repeatedly publish these adverts and then relies on me to report them, once the damage has been done.

The attorney leading the lawsuit stated: