Pentagram partner, Kit Hinrichs, and designer, Mo Woods, have created a new identity for CultureBus .

CultureBus is an initiative from the San Francisco Municipal Transportation Agency to provide locals and visitors with an easy, economical and eco-friendly bus service from downtown San Francisco to Golden Gate Park, with stops at many cultural institutions.

“The CB logo brings together the letters C and B in a form that resembles a route.”

I’m not over the moon about the application, much like Khoi, but who knows what restrictions the brief might’ve included? I do, however, very much like the monogram.