Gucci cancels San Francisco show amid coronavirus fears, other designer brands react

Coronavirus concerns have made their way into schools, hospitals, airports and beyond, and they have now made their debut in the fashion world.

Gucci is canceling its Cruise 2021 fashion show that was set to take place in San Francisco on May 18, according to The Hollywood Reporter. A "cruise" collection is another name for a resort collection, sometimes referred to as a holiday or travel collection.

The brand told the publication that due to "the ongoing uncertainty prompted by the coronavirus outbreak," the show has been cancelled "as a precautionary measure."

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But not all is lost on the runway. Gucci told THR, "A decision on the new timing and location of the show will be announced at a later date once the situation becomes clearer. At this time, our thoughts are with all those affected around the world."

Gucci isn't the only major designer brand being affected by the coronavirus outbreak. Designer Giorgio Armani decided last minute to live stream his Milan fashion show at an empty venue to protect the health of his guests back in February.

Prada, Hermès, Chanel, Dior, Versace, and Max Mara all have overseas fashion shows scheduled in April and May, and while all are still expected to take place, none of the labels have yet to confirm or deny the dates, reports THR.

Shanghai and China have postponed their respective fashion weeks, while Seoul has cancelled its own, which was set to take place on March 17.

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Fernando Martinez is an SFGATE editorial assistant. Email: fernando.martinez@sfgate.com | Twitter: @fernan_dough