Following the dogecoin community’s sponsorship of NASCAR driver Josh Wise at Telledega, bitcoin may soon boast its own promotional racer in the iconic US series.

Rookie driver Alex Bowman and his team, BK Racing, have announced their involvement in a crowdfunding campaign called ‘Bitcoin23’ that aims to bring a bitcoin-themed car to the NASCAR Sprint Cup.

The campaign kicks off today and runs until 20th August, with the aim to promote bitcoin while supporting the 21-year-old driver.

With the support of the bitcoin community, the organisers hope to raise $100,000 for a full sponsorship.

If successful, the team and driver will run the bitcoin-branded car during the Labor Day weekend race at Atlanta Motor Speedway on 29th-31st August.

“Bitcoin is changing the way people think about how they spend money and pay for things,” said Bowman, adding:

“I believe that a technology like bitcoin has a place in the sport. Introducing bitcoin to NASCAR will bring new fans to racing and help drive mainstream adoption.”

Rewards for contributors

The campaign will be carried out via the crowdtilt platform, where, in addition to conventional payment methods, contributors will be able to pledge support with bitcoin.

Those who choose to donate to the campaign will be eligible for rewards including Alex Bowman merchandise, tickets to the race at Atlanta Motor Speedway, and even the chance to put your company logo (or face) on the car.

See the project’s crowdtilt video below:

About driver and team

Alex Bowman, a native of Tucson, Arizona, started racing at just seven years of age. He made his debut at the national level of NASCAR in 2012, and has since twice won the Nationwide Series pole at Texas.

BK Racing is a stock car racing team with a focus on introducing technological innovation to NASCAR.

The team competes in the NASCAR Sprint Cup Series and fields the No. 23 Toyota Camry for Alex Bowman, the No. 26 Camry for Cole Whitt, and the No. 83 Camry for Ryan Truex.