Since the launch of Facebook in 2004, the social networking site has transformed itself from a photo and messaging platform to a fully-fledged marketplace where brands can interact with their customers. March 30th marks the latest change to the way businesses present themselves through the site, as Facebook switches all brand pages over to its new Timeline format. The Timeline feature was rolled out globally to individual users back in February, and while reactions have been somewhat muted for the most part, the brand page switchover represents a massive opportunity for businesses to improve the way engage with customers. The new format gives companies far greater control over how their brand pages look and feel, and makes it far easier to share engaging with compelling content with fans. With the adoption of the Timeline by big-name brands such as Red Bull, Starbucks and Coca-Cola well in advance of the switchover, we have already seen some fantastic examples of how the new layout can be utilized. Ultimately, Timeline offers a distinct departure from Facebook’s ‘one size fits all’ approach to social commerce and presents brands with infinite possibilities in terms of how they present themselves and engage with consumers online. With this monumental switchover taking place tomorrow, we look back at how social commerce has developed since the launch of Facebook eight years ago. Infographic Source