“Lots of colors, rainbows, and sparkly stuff.” That’s what DJ Kidd Madonny of 3DX, hired by event organizers, said visitors to this year’s Pride Fort Lauderdale should expect.

Madonny is one of several deejays and entertainers lined up for the event – Feb. 26 from noon to 8 p.m. on Fort Lauderdale beach, 1100 Seabreeze Blvd.

Other performers include singer Brian Justin Crum, singer Erika Jayne, DJ Joe Gauthreaux, country singer Ty Herndon, DJ Wendy Hunt, and DJ AJ Reddy.

Miik Martorell, president of Pride Fort Lauderdale, estimates between 10,000 and 15,000 will attend the free one-day event which has been held over two days in the past. Like the second day, organizers have also dropped having an official theme. “It’s our 40th anniversary, so we’re foregoing the theme. That’s a big enough theme right there,” Martorell said.

Along with the entertainment, the event will also feature a food court, multiple bars, VIP area, waterslide, sports area, alcohol-free area, family area, seniors’ area, and an alcohol-free area.

The alcohol-free area was established to give non-drinkers a place to enjoy without the pressure of alcohol. The sports area will feature local sports leagues with information for people looking to get more active.

In a previous story about LGBT participation in local athletics, Bryan Wilson, director of community relations for SunServe, said it was one of the goals of SunServe to provide members of the LGBT community with recreational and athletic opportunities. Those opportunities would provide a way to exercise and a participate in a social alternative to the bar scene for those who are recovering alcoholics and others.

Parking will be provided at The Galleria Mall and Hagen Park in Wilton Manors. Parking rates still apply but a free shuttle will be provided from those lots to the event. “You don’t actually have to park at the beach,” Martorell said.

And on each shuttle, added Martorell, will be a female impersonator entertaining riders. “It will make it a lot more fun, make it a little campy. Hopefully it’s really popular. I have a feeling it will be, especially since it’s free.”

For those who want to kick off Pride early, there’s the Official Pride Fort Lauderdale Kick Off Party at B Ocean Resort in Fort Lauderdale – Feb. 24 from 6:30 to 10 p.m. There will be Tito’s Handmade Vodka, a DJ, silent auction, samples of food from local restaurants, and the chance to meet celebrity Chef Art Smith, who has cooked for Lady Gaga and President Barack Obama.

Visit pridefortlauderdale.org to buy tickets for the kick-off party.