A screenshot of Sno Cozart, Chief Keef's newest baby, from the rapper's Instagram before it was deleted. View Full Caption ChiefKeefSite.com

CHICAGO — Chief Keef's spokesman has revealed the enigmatic rapper's motive behind naming his newborn child Sno Filmon Dot Com Cozart.

Owen Phillips, a spokesman for Chief Keef's record label FilmOn who also handled publicity for the rapper's failed hologram shows in July, told DNAinfo Chicago on Wednesday evening that the Chicago rapper named his newborn Sno "in order to promote" his upcoming new album, according to a statement attributed to Keef's record boss Alki David.

The baby's middle names reference Keef's record label's web address, Phillips said. He declined to provide explanation for the baby's first name.

"Alki David has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa's double album Bang 3 with FilmOn Music and MondoTunes on September 18," Phillips said in an e-mail. He declined to comment further beyond the statement.

Dave Matthews says Cozart is amping up publicity before a new album:

Chief Keef, whose legal name is Keith Cozart, did not respond immediately to requests for comment.

FilmOn is the record label owned by David, a billionaire heir to a Coca-Cola bottling fortune who also runs a hologram concert production company. Keef recently attempted to perform in Chicago and Hammond, Ind. via hologram, but scrapped the shows amid opposition from concert venues and public officials.

David's statement contradicts an earlier report that Keef's camp was denying paternity of the child named Sno. Keef posted photos of a child he identified as "Sno Cozart" to his Instagram account Monday night before quickly deleting them. Phillips declined to address the report.

Though born in Chicago, Cozart has spent most of his time recently in California, where he did a stint in rehab after numerous arrests here. He has outstanding warrants in Chicago for evading child support payments. Keef released "Bang 3" in August, but will release more songs from the record Sept. 18, making it a double album.

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