But there are times when the build up for this rivalry goes beyond special to sublime.

No, this isn't some sort of trick. The Oklahoma-Oklahoma State game is already called Bedlam, and it's always a big deal. Any contest between Sooners and Cowboys is. Doesn't matter what sport. Doesn't matter what year.

That happens when there's something more than bragging rights on the line, and if these teams continue their winning ways, there's going to be much, much more up for grabs when the Sooners and Cowboys meet that first weekend in December. To the victor could go the Big 12 title and a spot in BCS national championship game.

Never before in the BCS era have we had a Bedlam where both teams have been playing for a shot at a national title.

That makes this year's Bedlam different.

That's why this game needs a nickname.