Comic book legend Stan Lee proved once again that even at his venerable age of 90, he's at the forefront of digital culture. On Saturday, he launched his new imprint, Kid's Universe, which wants to be digital-oriented as the current times require — other than traditional books, it will offer ebooks, and apps.

The imprint is a joint venture between Lee's POW! Entertainment and 1821 Comics' Terry Dougas. The two "were looking in book stores and on the Internet, and we noticed that there’s really nothing that great, we thought, for very young children — children who are just starting to read. So we thought we could try to produce some reading matter for them and introduce them to the joy of reading," Lee told The Hollywood Reporter.

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The first book of the series Monsters and Kittens, was also launched on Saturday, and made available on Monday. The book features kid-friendly characters and will be available also as en e-book along with with a video game.

Lee, who is famous for creating some comic book's history best superheroes like Spider-Man or the X-Men, is the creative director for the book, although Dani Jones is the one who illustrated and wrote it.

Lee and Dougas are also launching Goobeez: Pirate Adventure, a mobile game for smartphones and tablets.

"We're building cute stuff that we want to give to our kids, and then give it to the rest of the kids," Dougas told USA Today.

You can watch Lee reading the book out loud at the launch in the video above.

Image courtesy of Flickr, gageskidmore.