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Police were called after a brawl broke out in a supermarket as customers "scrapped it out" over discounted sandwiches.

South Trafford police rushed to the scene at Asda, Broadheath, Altrincham, after "several urgent calls" from panicked shoppers.

Warning the public of the "waste of police time", police said customers were left with "red faces" after the "childish behaviour".

Writing on Facebook, an officer said: "Waste of Police time award goes to several patrons at a local supermarket.

"Instead of acting civilly when purchasing discounted ‘whoopsies’, they decide to scrap it out!"

Slamming the "unnecessary distress" caused to other customers and staff, the officer said "already stretched resources" would be further taken up as crime reports had been filed.

Police concluded there had been no injuries and that: "Ultimately this is a complete waste of police time and public funds!

"If you choose to treat yourself to a cheap discounted bargain, please be respectful in doing so. Certainly don’t fight over a 10p sandwich when trying to save some dough!"

Witnesses told of their relief that police showed up so quickly.

One woman wrote on Facebook: "Thanks for attending so swiftly yesterday. Ridiculous situation, but a bit wrong to dismiss and state no injuries though when one guy had a bleeding eye."

Another woman wrote of growing problems of customers fighting over reduced items.

"I was there the other Sunday, it’s madness they almost knock the staff over trying to get a bargain," she wrote.

A spokesman for Asda said: "We’re really disappointed that this took place in our store and is not the kind of behaviour we expect to see or will tolerate."