Abstract

The authors examine 2,400 personal ads from male advertisers collected from the Internet, focusing on issues of race and sexual orientation. They look at advertisers' desire for a partner of a particular race and the effect of their race and sexual orientation on their choices. The data indicate that Black, Hispanic, and Asian men are more likely than White men to have a race preference for a partner. Additionally, gay men are more likely to mention race than straight men. However, gay Black men and gay Hispanic men are less likely to have a race preference. The authors explain the differences in terms of race sensitivity and how preferences reflect the current racial hierarchy.