“True power is not the strength to force someone into slavery, but to make them happily lock their own manacles, as if chains were adding to their liberty.”

Yesterday The Observer published a long and detailed piece that attempted to join (some of) the dots between the ‘big data’ socio-political technology firm Cambridge Analytica, and the recent Brexit and Trump votes.

To cut to the disturbing conclusion:

This is Britain in 2017: a Britain that increasingly looks like a “managed” democracy. Paid for by a US billionaire. Using military-style technology. Delivered by Facebook. And enabled by us.

The military angle is, I think, an incredibly powerful one. From earlier in the article:

This is not just a story about social psychology and data analytics. It has to be understood in terms of a military contractor using military strategies on a civilian population. [Tamsin Shaw, an associate professor of philosophy at New York University] has researched the US military’s funding and use of psychological research for use in torture. “The capacity for this science to be used to manipulate emotions is very well established. This is military-funded technology that has been harnessed by a global plutocracy and is being used to sway elections in ways that people can’t even see, don’t even realise is happening to them,” she says. “It’s about exploiting existing phenomenon like nationalism and then using it to manipulate people at the margins. To have so much data in the hands of a bunch of international plutocrats to do with it what they will is absolutely chilling.

What a military does is to command the most cutting edge, powerful – and most likely censured – technologies that a society can muster, and use it to defend and sustain a regime. What is so shocking about the digital micro-managing of mass psychology is that these bleeding edge weapons (for that is what they are) are being turned, without their knowledge, onto civilians, by billionaire corporate figures who don’t serve in any government, but are driven by an extreme ideology.

The Geneva Convention was established to frame some kind of decency in theatres of war. Feels like it’s high time we had a digital version, because the civilian casualties here are potentially huge.

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The Military-Industrial Complex…

For a military to work, the ‘sell’ to a society – which we buy into by volunteering our taxes – is that we remain safe from tyrants, and enjoy our liberty. This is rarely the whole story, and when a society begins to question whom the military is really serving and whether the price is worth paying, things can get tasty. Hence, one of the things a government tries to do is work hard to sustain the narrative: our military and its powerful technologies are out there doing good, and you are all benefiting.

We hear quite a bit about the ‘military industrial complex’ – the shadowy interplay of vested interests between a government working to sustain a growing economy, and an arms industry trying to make money. What is fascinating about this situation is that this is now functioning at a level above the government we elected. When you ‘manage’ a democracy, your democratic leaders are akin to puppets – allowed to be there only as long as they serve the needs of the powers above them. (Ironically, the visible corporate interests were why Hillary was rejected… while the invisible ones were the reason Trump got in.)

The question is why we stand for this, and here is the profoundly clever thing about the succulent web: true power is not the strength to force someone into slavery, but to make them happily lock their own manacles as if chains were adding to their liberty.

Thinking on this, I was reminded of Zizek’s phrase at the end of Pervert’s Guide to Cinema (still the best thing he’s done) where he says:

“Cinema doesn’t offer us our desires, but tells us what to desire.”

With immersive mass media, the effect is exponentially more powerful. We think that Facebook and our smartphones are giving us what we desire – but it’s the very opposite. We are giving them what they desire… only for us then to be told in laser-guided ads what it is we should be desiring. In other words, we are arming our own weapons that will be used against us.

…And The Military-Religious Complex

But the thing is, none of this is new. If we read the Old Testament with any sense of political tuning, we can see that this is the same shit that religious authorities have pulled since forever. With the power of the Evangelical right and the hugely symbol-heavy idea of ‘those who have served,’ what we see is an explicit military-religious complex. Those who serve… and in this we see that the priestly class are the crack forces of the original 1%. Check the founding text of the Levites, in Exodus 32: