"S-Town," the wildly successful Southern gothic podcast about an enigmatic Bibb County resident, has won a Peabody Award.

The seven-part series from Serial and This American Life is the duo's second project to receive the award, the first being "Serial." It won a 2015 Peabody for an investigation into a 1999 murder in Baltimore, Md.

The Peabody entry reads:

Photos behind the 'S-Town' podcast, one year later 10 Gallery: Photos behind the 'S-Town' podcast, one year later

"From the opening moment of "S-Town," when the compelling voice of John B. McLemore crackles through the phone line peddling his dark suspicion of an unreported murder in Bibb County, Alabama, the listener is hooked. 'S-Town' breaks new ground for the medium by creating the first audio novel, a non-fiction biography constructed in the style and form of a 7-chapter novel. Three years in the making, reporter Brian Reed and producer Julie Snyder started down the road of the procedural and wound up creating true audio art."

The podcast caused everything from tourists flocking to Woodstock, McLemore's hometown of 2,000, to the town's recent focus on mental illness and suicide prevention.

"S-Town" debuted last year, and had been downloaded 40 million times within two months.