“THE DAILY SHOW WITH TREVOR NOAH” REACHES A MULTIPLATFORM AUDIENCE OF 7.9 MILLION VIEWERS DURING 2Q 2016

NEW YORK, July 11, 2016 – “The Daily Show with Trevor Noah” reached a weekly, multiplatform audience of nearly 8 million viewers during the recently-concluded second quarter, during which the series surpassed half a billion video views. The series has now been streamed over 550 million times since its premiere in September, including more than 85 million full episodes. “The Daily Show” also continued its dominant position among Comedy Central’s core, millennial audience extending its streak as the most-watched late night talk show among millennial men to three consecutive quarters in the key demos during 2Q 2016 (charts below). The series also finished tied for the top spot among all adults 18-24 and was #2 among all adults 18-34.

As the only millennial host in late night, the audience for “The Daily Show” is expanding to better represent Noah’s generation, broadening its multicultural base of viewers who made up over 25% of the adult 18-34 demographic and 22% of the adult 18-49 demographic across the quarter, with increases in delivery of nearly +10% and +20%, respectively, vs. the same time period last year with host Jon Stewart. While becoming younger and more diverse, the adult 18-49 composition of the audience for “The Daily Show with Trevor Noah” remains the most-upscale and educated of all the late night talk shows, posting a median household income of $85.2K, an upscale comp% ($100k+) of 50%, and college 4+ years comp% of 56%.

In addition to forming a strong linear base, fans of the “Daily Show” are consuming the show in greater numbers across digital and social platforms with more than 40% of consumption coming from digital platforms vs. 30% for “The Daily Show with Jon Stewart.” Over the course of 2Q16, “The Daily Show with Trevor Noah” reached a weekly, multiplatform audience of 7.9 million viewers across linear, VOD, digital and mobile platforms. Since its premiere, multiplatform streams are up +22% for Noah’s “Daily Show” vs. the comparable time period in 2014-2015 driven by massive increases across YouTube (+145%) and Facebook (+110%).

On the international front, “The Daily Show with Trevor Noah” has grown the footprint of its predecessor and is currently seen in nearly 170 countries and territories via Comedy Central International channels, program sales deals and on mobile via Comedy Central Play, increasing the show’s reach outside of the United States by +374% vs. “The Daily Show with Jon Stewart.” International ratings during 2Q16 were up +265% YOY vs. Jon Stewart, driven by record viewing in South Africa (+260%) and ratings increases in key markets including the United Kingdom (+157%).

“The Daily Show with Trevor Noah” airs Mondays-Thursdays at 11:00 p.m. on Comedy Central and is available to stream the following day on thedailyshow.com and the Comedy Central App. Viewers can follow “The Daily Show” on Twitter (4.3 million followers), Instagram (375K followers) and Snapchat and by becoming a fan of “The Daily Show” on Facebook (5.6 million fans). Fans can follow Trevor Noah on Twitter (3.9 million followers), Facebook (3.2 million fans) and Instagram (950K followers).

Trevor Noah, Steve Bodow, Jen Flanz, Tim Greenberg, Jill Katz and Adam Lowitt are the Executive Producers of “The Daily Show with Trevor Noah” with Pam DePace, Justin Melkmann and Elise Terrell serving as Supervising Producers. Zhubin Parang is the Head Writer with Daniel Radosh as Senior Writer. The series is directed by Chuck O’Neil.

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Steve Albani

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