Earlier this week, Answers in Genesis and its Creationist leader Ken Ham began a $200,000 ad campaign that included a sign in New York’s Times Square reading “Thank God You’re Wrong,” a message to their “atheist friends”:

Today, the Freedom From Religion Foundation responded with a digital ad in the exact same space:

FFRF, a state/church watchdog and the nation’s largest association of freethinkers (atheists, agnostics), has enlisted “Saturday Night Live” alum Julia Sweeney for its rejoinder. One cube of the billboard features Sweeney’s smiling face, the other her quote: “OMG, there is no god!” FFRF’s message will be displayed on the same digital billboard at the corner of 42nd Street and 8th Avenue as the Answers in Genesis Christian message saying. “To all our atheist friends: Thank God you’re wrong.” “A fifth of the U.S. population identifies as nonbelievers. We don’t thank a nonexistent god, we put faith in each other and human ingenuity,” says Annie Laurie Gaylor, co-founder of the Madison, Wis.-based association. “We believe in deeds, not creeds. We believe the only afterlife that ought to concern us is leaving our descendants a secure and pleasant future.”

This marks the third ad in Times Square placed by FFRF.

Last year, in June, FFRF put up an ad reading “Put Women’s Rights Over Bishops’ Wrongs”:

Also, in December of 2011, they also put up a “Reason’s Greetings” billboard in the “heart of the Theater District“:

Of course, the most publicized atheist ad ever in Times Square was probably American Atheists’ “Keep the merry! Dump the myth!” campaign from a year ago: