Apple is giving viewers their first extended look at “The Morning Show,” a drama starring Jennifer Aniston, Reese Witherspoon and Steve Carell.

Previously, all that we’d seen from the show were a few brief clips in a broader promo for Apple’s upcoming subscription service TV+, followed by an ominous teaser trailer that was literally just shots of a TV control room, accompanied by audio clips where people talked about how incredibly important the news business is.

This trailer dials down the Aaron Sorkin vibe and sets up a story where Aniston and Carell are longtime hosts of a morning TV show — but Carell gets fired, so a search for fresh talent leads the producers to a younger reporter played by Reese Witherspoon.

While the story and characters appear to be fictional, they draw on the real-world drama depicted in Brian Stelter’s book “Top of the Morning.”

“The Morning Show” is scheduled to debut sometime this fall on Apple TV+. This will likely be one of the first titles on the service (which still doesn’t have an announced price or launch date), but Apple has a lot more content in the works.