Basically, since LaVar Ball broke onto the scene as the outlandish father of then-UCLA guard Lonzo Ball three years ago, ESPN and FS1 jumped at the opportunity to give him a platform to say outrageous things.

And the reason was simple: LaVar drove ratings. He drove traffic. No matter how many people complained or tweeted “who cares,” many more tuned in to ESPN’s LaVar programming and read ESPN’s LaVar articles. They sent reporter Jeff Goodman to follow the family around in Lithuania for that reason.

But ESPN is finally prepared to shut out LaVar after his tasteless remark to host Molly Qerim during Monday’s airing of First Take.

According to The Athletic’s Richard Deitsch, LaVar will not appear on any ESPN platform going forward.

There will be no LaVar Ball on any ESPN platform heading forward — at least as of now. Asked if Ball will be used as an on-air guest, an on-the-record source for digital, or a background source for ESPN, an ESPN spokesperson said,"We have no plans moving forward." — Richard Deitsch (@richarddeitsch) June 19, 2019

This decision came in response to LaVar replying to Qerim’s attempt to refocus a conversation with, “You can switch gears with me anytime.”

LaVar shooting his shot at Molly Qerim during First Take interview? Jalen Rose gonna bust him up lol pic.twitter.com/HeIB9CFIxH — gifdsports (@gifdsports) June 17, 2019

In the aftermath of the comments, ESPN publicly condemned LaVar’s remark, and Qerim added that she was satisfied by ESPN’s response.

The “at least as of now” qualification doesn’t necessarily close the door on LaVar reappearing on the network. But it does represent a different approach than what FS1 took following LaVar’s sexist 2017 remark to Kristine Leahy, which resulted in LaVar’s continued appearances on FS1 programming.