Throughout this bitter election campaign, liberal celebrities like Lady Gaga, Jennifer Lawrence, Lena Dunham and Lin-Manuel Miranda used their powerful media platforms to sing Hillary Clinton’s praises. Now they’ve invited their online followers to join them in processing her loss and protesting the impending administration of Donald J. Trump.

“I want to live in a #CountryOfKindness where #LoveTrumpsHate,” Lady Gaga wrote on Twitter the day after the election. She added a photo of herself at a protest outside Trump Tower in Manhattan, where she had climbed onto a truck in a strapless black jumpsuit and raised a pro-Clinton sign.

While the angry tweets, therapeutic Instagram testimonials and fiery speeches may comfort their fans, these left-leaning celebrities are also inadvertently energizing the opposition. Conservative news outlets — most notably Breitbart News Network, the right-wing populist enclave — are perfecting the art of sapping Democratic stars’ name recognition and repurposing their words and actions into pro-Trump material. The enormous reach that celebrities enjoy, and the privileged bubble they live in, is wielded against them here, refashioned as evidence of the outsize control that the rich and famous have over regular Americans.

This new battle in the culture wars is being waged not by bombastic, big-name right-wing commentators like Rush Limbaugh, but by nimble, often nameless online aggregators who quickly churn through popular culture and throw the most evocative stories to their readers, often without much commentary. All it takes is a pointed headline, an unflattering photo and a few well-chosen (and real) quotes. Like this: “Lady Gaga Protests on Sanitation Truck Outside Trump Tower,” read Breitbart’s headline for its article on her tweet.