Denial ain’t a river in Eqypt.

With ratings in a significant decline this fall, the National Football League is telling team owners that there’s nothing to see here.

Amid growing dissatisfaction from Americans to the continued displays of disrespect among some NFL players during pregame ceremonies, where ill-informed millionaires refuse to stand during the national anthem, Fox News reported NFL viewership has declined 11 percent through the first four weeks of the season, with an even greater drop of 12 percent among the crucial adults 18-49 demographic.

The players antics have led to a national boycott of the league by some.

But NFL senior executives Brian Rolapp and Howard Katz sent a letter to team owners saying the league is “unconcerned” about the drop and deny it has anything to do with the protests, stating “our own data shows that the perception of the NFL and its players is actually up in 2016.”

“While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue,” the letter said, according to Fox News. The suit and ties, confident in their product, pointed to the growth seen over the last 15 years to alleviate potential concern.

Outspoken conservative actor James Woods nailed it when he posted on Twitter: “Such a joy to watch these tone-deaf America haters try to figure out why they are loathed.”

Such a joy to watch these tone deaf America haters try to figure out why they are loathed. #BoycottNFL https://t.co/1Y6BeFKcjx — James Woods (@RealJamesWoods) October 9, 2016

But Woods wasn’t content with just one post, using his substantial social media platform to draw more eyes to the ongoing NFL boycott and to mock league #Numbskulls:

Just a friendly reminder that protests can work both ways… #BoycottNFL pic.twitter.com/zYcD96RnkK — James Woods (@RealJamesWoods) October 9, 2016

That Woods had plenty of support is not so surprising, given his vast following on social media, but the ferocity of much of that support does stand out.

Here’s a sampling of responses from Twitter:

@RealJamesWoods @NFL brave men & women paid with their lives so that ungrateful, insufferable brats can grow rich playing an infantile game. — Doug L. Hoffman (@ResilientEarth) October 9, 2016

@RealJamesWoods @lingling23 @FoxNews Yup. It kills me but I haven’t watched a single game. Though I must admit I have read about some teams — Dennis (@kuhndsn) October 9, 2016

@RealJamesWoods @FoxNews People don’t find being insulted during sports very entertaining — Colin C (@WinPropP) October 9, 2016

@RealJamesWoods Unless and until @NFL grows a pair and takes stand for this country I served for 24 years, then #boycottNFL Believe it! — Cy Stanton (@CyStanton) October 9, 2016

@RealJamesWoods @FoxNews I have boycotted the NFL and I love my team but country and flag over Anti America — Les Deplorable Rob (@RobRipsDems) October 9, 2016

.@RealJamesWoods @FoxNews

Read the article. @nfl is still clueless.

It’s like the elites ruining the country

So out of touch#boycottNFL — Ron – USA First!! (@trump_doors) October 9, 2016

@RealJamesWoods @FoxNews great! Americans don’t want 2 watch anti-American propaganda. Not hard to understand! @NFL — ONE Nation Under GOD (@cat4freedom) October 9, 2016

@RealJamesWoods Right! NFL can’t say it supports our troops while letting players spit on veterans’ graves and memories. — Carl W Baggett Jr (@thebigsee) October 9, 2016

@RealJamesWoods @CFRAZIER329 YES!! About time people fight back against rich, spoiled morons who disrespect the nation that made them. — Maureen O’Connell (@MaureenShilaly) October 9, 2016

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