The Pirate Bay could be facing harsh regulations from advertisers after its arch-enemies, the Motion Picture Association of America and the Recording Industry Association of America, submitted suggestions for new online piracy policies to Victoria Espinel, intellectual property enforcement coordinator.

The popular torrent website The Pirate Bay offers a large amount of legal content, but illegal piracy is still the majority of its service. To stem the latter, the MPAA and RIAA have conceived a plan to keep advertisers from sponsoring the illegal activities of websites like The Pirate Bay, reports Torrent Freak.

With the copyright enforcement laws continuously changing to meet the needs of the digital age, Espinel asked the public how they should be enforced. Entrepreneurs, digital rights groups, copyright holders, consumers and of course the MPAA and RIAA took time to submit their suggestions and concerns.

After the failure of the SOPA and PIPA bills that would have allowed the government to shut down questionable websites, the MPAA and RIAA have taken this new opportunity to conceive a new system to stop piracy. "A strong set of anti-infringement best practices among the major registries and registrars could help to reduce this risk," their document says.

The idea is for the government to give advertisers and search engines reasons not to do business with websites that deal in pirating copyright materials. If advertisers can be forced out, it would make the sites harder to find and nearly impossible to function.

The two major issues discussed by the MPAA and RIAA's document are so-called Cyberlockers and peer-to-peer websites.

"Operators encourage users to post infringing material or offer incentives to users whose uploaded content is frequently downloaded by others," the joint recommendation from the MPAA and RIAA said about sites they refer to as Cyberlockers. "Unlike legitimate cloud storage services, these sites are focused, not on 'storing' files, but instead on illegitimately distributing professionally produced entertainment products."

The group also discussed P2P websites like Pirate Bay, where users upload a file directly to other users. The MPAA and RIAA document claims that these sites "still enable users to illegally download complete copies of illegally copied movie, television and music content for free, while profiting from advertising, subscriptions or donations."