We're conditioned to associate certain colors with thoughts, emotions, or situations, a fact that directors take advantage of constantly. "COLOR PSYCHOLOGY" illustrates just how deep the effects can be.

Innocence, passion, insecurity, madness: all these and more are highlighted along with their strong associations with different colors. Colors can create very strong reactions in us; for me, the mere mention of wine and gold instantly makes me smile as I think of the Cleveland Cavs, whose first NBA championship I've spent the last 48 hours celebrating! But more generally, colors evoke emotions in the viewer, and can be a great tool for augmenting the mood a director is trying to create.

In particular, I noticed is that when a scene takes advantage of one of these colors, it's often veritably bathed in it. Whether that be through the lighting, the decor, the wardrobe, the natural surroundings, or even surreal effects, everything works together to make sure there is no chance of mistaking what's being conveyed. It was fascinating for me to see such a gamut of vastly different films united by the same technique; the vast usage of it really illustrates its effectiveness.

Note: There is some nudity contained in the video.

[via Gizmodo]