On her way to visit migrant children housed in a Texas shelter Thursday, First Lady Melania Trump wore a jacket with the phrase "I REALLY DON'T CARE, DO U?" scrawled across the back in white graffiti-styled text.

Boy, did social media users care.

Melania wearing an 'I don't care' jacket to the border has got to be the world's most tone deaf move since Marie Antoinette. — Robb Royer (@TXFartingsworth) June 21, 2018

Her spokesperson said there was no hidden message, but President Donald Trump declared on Twitter that indeed there was: the jacket was meant as a memo to the media.

“I REALLY DON’T CARE, DO U?” written on the back of Melania’s jacket, refers to the Fake News Media. Melania has learned how dishonest they are, and she truly no longer cares! — Donald J. Trump (@realDonaldTrump) June 21, 2018

The first lady was first photographed in the jacket — which the Daily Mail identified as a $39 jacket from fast fashion retailer Zara, though it appears to have previously sold out — boarding a plane in Maryland earlier Thursday. She was on her way to visit a shelter for migrant children, amid outrage over the Trump administration's decision to separate thousands of children from their parents at the border. The practice was ended on Wednesday, but thousands of children have yet to be reunited with their parents.

The first lady did not wear the jacket once in Texas, but many criticized her choice of outerwear as insensitive.

Melania Trump was wearing a jacket that said “I don’t really care” today as she went to visit the children.



I don’t think she’s evil like her husband, but she’s certainly as tone deaf... — Brian O'Sullivan (@osullivanauthor) June 21, 2018

Who cares that Melania Trump wore a jacket with, "I REALLY DON'T CARE, DO U?" written on the back?



I mean, it's not like she wore a tan suit. — Nick Jack Pappas (@Pappiness) June 21, 2018

One user set up a website — ireallydocare.com — which redirects to an immigrant charity donation page.

Others joked about what else her jacket could have said, with one user citing President Donald Trump's former campaign manager Corey Lewandowski, who was criticized for saying "womp womp" during an interview about a migrant child with Down Syndrome who was separated from her mother.

Thank god Melania’s “womp womp” jacket was at the dry cleaners. — Kaivan Shroff (@KaivanShroff) June 21, 2018

bet Melania is really wishing she'd gone with the "IT IS IMPORTANT TO MAINTAIN THE APPEARANCE OF CARING" jacket instead — Alexandra Petri (@petridishes) June 21, 2018

Stephanie Grisham, the first lady's director of communications, sought to calm the furor and blamed the media for stirring it up.

"It's just a jacket. There's no message. I hope we can talk about her important visit with children today rather than her wardrobe choice," Grisham said, earning suspicion from some quarters that the wardrobe choice was purposefully designed to bait the media.

Today’s visit w the children in Texas impacted @flotus greatly. If media would spend their time & energy on her actions & efforts to help kids - rather than speculate & focus on her wardrobe - we could get so much accomplished on behalf of children. #SheCares #ItsJustAJacket — Stephanie Grisham (@StephGrisham45) June 21, 2018

The first lady has so far crafted a very deliberate public image, and her fashion choices are often viewed as having meaning: When the French president visited the White House, she wore an instantly-iconic white hat designed by a French-born designer who has recently become an American citizen.

At least one Twitter user joked that the jacket would have been well received if it hadn't appeared today.

if melania had worn that jacket on almost any other day, the photo would have like 80,000 manual retweets of people just saying "same" — Sam Baker (@sam_baker) June 21, 2018

Arriving back in Maryland, Mrs. Trump was captured on camera again. The jacket was back.