“Companies that have embraced the future have been rewarded,” CNBC’s Jim Cramer said on Mad Money, highlighting SAP’s forward-thinking mindset and rising stock price. “The company’s last quarter — it was fabulous. It was the best third quarter in its history.”

The company is looking at a great 2013 thanks to the groundwork laid last year, including:

SAP HANA’s market blitz

Prioritizing mobility with the integration of Sybase

Acquiring cloud computing service Ariba

SAP’s products shouldn’t suffer from a poor economic outlook, SAP Co-CEO Bill McDermott told Cramer:

“If companies have less revenue, they’ve got to reset their core space, and they’re going to have to do more with less. Software from SAP is going to help them do that.”

Making Big Data Useful And Easy To Find

There are numerous problems SAP HANA was created to tackle, namely:

Sorting the enormous amount of ever growing data out there (doubles every 18 months)

Separating useful data from the irrelevant

Making data as easy to search for as a simple Google query

SAP achieved this by innovating its in-memory database platform, as well as its cloud and mobile services, applications and analytics.

Going Forward

McDermott sees SAP HANA making a move into one of the most popular and fastest growing consumer products out there: fantasy football.

“Now you’ve got people getting immediate answers to their questions; you get your favorite players; you pick your favorite teams; NFL wins the game and you’re a happy fan.”

All these developments leave SAP’s stock in a fantastic place, according to Cramer.

“It’s not done. It’s got room to run.”

This article was published by Derek Klobucher. It originally appeared on SAP and has been republished with permission.