At this point, however, it's going to be difficult for Fatburger to expand further with its Impossible Burger sales. Wiederhorn cited the economic cost of the vegan patty as one factor. "Ground beef costs around $3-$4 per lb; the Impossible Burger costs much more than that, which means it has to have a much higher price point than traditional burgers and isn’t affordable to all consumers yet," he told Foodbeast. Additionally, Impossible Foods itself is still in progress of expanding its production capability, having just opened its first large-scale factory a few months ago.