As part of the investment in Ed App, SafetyCulture founder Luke Anear is joining the board.

"Finding an effective learning management system is crucial for any business and the fact that Ed App has gone one step further and coupled this with an on-demand mobile-first learning solution is game-changing," Mr Anear said.

"When I was introduced to Ed App I knew it was something I wanted to be a part of."

Unique product

Mr Winterford told The Australian Financial Review that the e-learning market was dominated by companies that claimed their solutions worked on mobile, but which didn't really change their PC product to match the different way people use their phones.

Luke Anear, founder and CEO of SafetyCulture, has raised plenty of capital for his company and is now backing other start-ups. Peter Braig

"Breaking down content into small chunks is a much more approachable way for those tasks to be presented than asking someone to sit in front of a screen and watch a video and answer multiple-choice questions," he said.

Ed App predominantly targets large enterprises and has almost 30 customers from across the ASX top 50, Fortune 500 and the FTSE 100, with an average of about 10,000 staff.


About 80 per cent of its revenue comes from offshore, and its customers include Mars, Mercedes Benz, Castrol, Pandora, Sodexho and Commonwealth Bank of Australia.

"There were a few pain points we were able to solve early on that attracted some large corporations to us," Mr Winterford said.

"We have companies based in Europe and the US with a global footprint and we realised some of the pain in putting together content was having it translated into other languages and sent to local markets to check. It could take 12-13 weeks to finish and by then it's sometimes out of date.

"We provide a great cloud translation service [through Google] wherein they can author in English but choose from 105 languages and it will be translated in the tool and dispersed within an hour."

In the past year, Ed App has grown by 400 per cent and Mr Winterford said he hoped the business would be able to grow by four to five times every couple of years.