As Mother Jones reports, Rick Wilson, a Republican operative who produces television ads for several national and statewide campaigns and has previously dubbed Trump supporters “childless single men who masturbate to anime” on MSNBC, has given Donald Trump a fantastic nickname.

Normally, I don’t like calling people names like a 12-year-old bully. But Trump is such a big bully in this case that he needs a short, memorable shorthand so that no one forgets who he is.

I think Rick Wilson stumbled onto it. Am I a bad person for laughing at it for at least a full thirty seconds?

1/ How the actual fuck does anyone at the RNC have standing to act shocked that Trump is not doing the basics of campaigning? — Rick Wilson (@TheRickWilson) June 16, 2016

2/ You can’t elide over his utter dipshittery. No matter how much you try to act surprised, you own this. You’re covered in his stench. — Rick Wilson (@TheRickWilson) June 16, 2016

3/ History will be so cruel to you. — Rick Wilson (@TheRickWilson) June 16, 2016

4/ Your off the record sniping and grumbling is no substitute for moral courage. That’s so DC. — Rick Wilson (@TheRickWilson) June 16, 2016

5/ You won’t escape the stain. It’s like a big, visible “No Ragrets” chest tat that will mark your careers forever. — Rick Wilson (@TheRickWilson) June 16, 2016

6/ Go public. Man up. Show courage. Say what’s in your hearts; he’s insane. He’s poison. He’s doomed. He’s killing the Party. — Rick Wilson (@TheRickWilson) June 16, 2016

7/ None of you are good enough to spin the unspinnable ratfuck that is Trump. None of you can say, “I was just following orders.” — Rick Wilson (@TheRickWilson) June 16, 2016

8/ This weekend, people were lined up hundreds deep to give blood to the victims of Orlando. Your Cheeto Jesus was praising himself. — Rick Wilson (@TheRickWilson) June 16, 2016

9/ There is no better Trump. There is not Presidential Trump. He is a vile stain on the this Republic. — Rick Wilson (@TheRickWilson) June 16, 2016

10/ Your resumes will always read “Worked for a batshit crazy crypto-fascist who destroyed the GOP” — Rick Wilson (@TheRickWilson) June 16, 2016

“Cheeto Jesus.”

Maybe it makes me a terrible person, but I hope it sticks.

Man, it seriously has me laughing again, as I’m writing. Just, “Cheeto” and “Jesus” sounds so deliciously appropriate, side by side.

My own stance regarding the divinity of Trump, by the way, is fairly straightforward, seeing as how I’m an atheist and all…

Thanks for reading.