Lyndon Tamblyn likes to talk a bit of b........

The man from the small North Island town of Bulls doesn't care if he offends people.

After all he's the brains behind a range of sauces with controversial names such as Bulls semen salad sauce, Bulls Blood tomato sauce and Bulls Calf Custard Mustard - which looks a lot like something a calf did.

Tamblyn launched his range of sauces at the Southern Field Days in 2010 and has returned to the event every second year.

While his sauces haven't made him rich his business has been growing and he's now planning to break into the Australian market.

"I've been putting a lot of money into marketing and promoting my sauces," Tamblyn said.

His sauces and deli-range meats are now sold in about 80 Farmlands stores around the country and he has partnered with chainsaw company Stihl which are new stockists of his range.

Tamblyn will launch an aioli - which will be branded Bull Snot - later this year after he received plenty of requests by people for an aioli or mayonnaise to complement his range of outrageous sauces.

He sells about 10,000 bottles of his sauces during the summer months and the most popular by far have been his worster and bull-b-q sauces.

"Farmers like to use a marinade on their meat and my worster sauce is ideal for that."

Tamblyn said he loves living in Bulls, an 'unforget-a-bull' town, where Plunket has just branded itself 'Unreturn-a-bull' and the local law enforcer is known as a 'const-a-bull'.

"It's a lot of fun in a little town.

"It's good to take the piss - life can be too PC."