Today’s quote is from the Biography of Steve Jobs. I did read the book in its entirety in 2010, but recently had this bit sent to me from a reader as an example of ‘How an Alpha should treat a Gold-digger‘. Mmm? No.

As an example of “alpha behavior” or an illustration of equal justice I can see why this incident might be construed as such, but there’s a much more valuable lesson to be learned in this exchange. The incident took place between Steve Jobs and singer Joan Baez, a woman who Jobs eventually had a relationship with.

In 1982, Jobs was introduced to Joan Baez by her sister Mimi Farina. He was 27 and she was 41. “It turned into a serious relationship between two accidental friends who became lovers,” said Jobs. Some of his friends believed that one thing that drew Jobs to Baez was the fact that she used to date Bob Dylan. “Steve loved that connection to Dylan,” said Jobs’ college friend Elizabeth Holmes.” The relationship fizzled out when it became clear that Jobs wanted children and Baez did not. Rolling Stone, 2011

Using a Red Pill Lens on this situation, we see a few apparent truths. The age difference was definitely a factor, but Jobs was well-known for what was called his “Reality Distortion Bubble“. In effect Steve Jobs had an intrinsic understanding of himself as his Mental Point of Origin. A lot of Type-A personalities have this in common – they innately make themselves the first thought they have in virtually all decisions they make. For some this can border on sociopathy, but most people we consider successes or geniuses had this sense of self as their starting point. Let me make this clear, you don’t have to be a sociopath or a solipsist to make yourself your Mental Point of Origin, but that is where these states begin.

Practically every very wealthy man I’ve ever worked for, or with, had himself in mind before a thought was give to anyone else’s consideration in his decision making process; family, spouse, employees, friends, we’re subordinate to his Mental Point of Origin. For most the process would start and end with themselves and their interests. These were the sociopaths. For a few that process started with themselves and ended with the consideration of others, but the process was a pragmatic one that facilitated a maintaining of power balance. As I’ve said in the past, I’m a proponent of enlightened self interest: I cannot help others until I help myself. Nor can I help others as effectively as when I help myself first. It’s not that you ought to become a selfish prick – you should think of the interests of others – but only after you’ve considered yourself in the scope of your own interests and how your interests facilitate the interests of others.

Now that this is settled, let me say that by this metric, Steve Jobs was none of this. According to the people he worked with, his family and friends, Jobs had all the characteristics of a solipsist. Yes, men can be solipsists too, though it’s more of a learned process rather than the innate proclivity women have to be solipsistic. From a business perspective, from a single-minded determination perspective, Jobs was certainly an Alpha. His mindset was that of an Alpha. His relationship history, however, was grossly influenced by Blue Pill idealism. One commonality you’ll find among men we consider great innovators, inventors, discoverers and entrepreneurial geniuses is they are almost invariably Blue Pill idealists with respect to their romantic lives. Jeff Bezos and Elon Musk are two current examples of this commonality. Argue their greatness if you like, their personal lives are classic examples of what happens to the Nerd, the autist, the high IQ guy, who’s afforded the money and success to live out their Blue Pill fueled impression of what a relationship with a woman should be like. And predatory women, with the savvy to understand (and have the patience for) the nature of Beta men, make these guys their bread and butter.

“There’s a beautiful red dress there that would be perfect for you.”

I’m not sure I would describe Jobs as an autist, or being on the Asperger’s spectrum, but he was certainly on the sociopath spectrum. Try not to conflate ‘sociopath’ with something negative in this instance. Sociopathic behaviors and character attributes can equally be attractive survival traits as they are evidence of megalomaniacal tyranny. Sociopathy is really by order of degree. Jobs most certainly began and ended his thinking with himself in mind.

My Red Pill Lens read on this is as follows: Something in Steve Job’s subconscious was testing Joan Baez for genuine desire.

I’m fairly certain most of my readers will understand the ovulatory shift implications of a red dress being the item in mention here, but there is a method to Job’s madness in this.

“I said to myself, far out, I’m with one of the world’s richest men and he wants me to have this beautiful dress.”

Joan doesn’t get it from the start here. She presumes that a rich man would want to purchase her affections via the transaction of a gift. Not uncommon for even 41 year old women, and yes, her thinking here is exactly the solipsistic mental point of origin women have a natural default for. Indignant guys will call her a Gold Digger, which is accurate, but moreover you have to look at the process here. She presumes that rich men buy expensive gifts for the women they’re interested in. But in typical Jobs fashion Steve flips the script without knowing that’s what he’s doing.

When they get to the store Steve points out the dress and says, “You oughta buy it.” She looked a little surprised, said she couldn’t really afford it, he said nothing and they left.

“Wouldn’t you think if someone (a rich man) had talked like that the whole evening they were going to buy it for you?”

It would be easy to dismiss this part as default female entitlement, but remember this was 1982, and while women (particularly attractive and famous women) did expect things from well-to-do men, the entitlement levels weren’t anything like they are now. I think she was genuinely confused. She really didn’t get it.

“The mystery of the Red Dress is in your hands. I felt a bit strange about it.”

He would giver her computers, but not a dress, and when he brought her flowers he would be sure to say they were leftover from an event in the office.

“He was both romantic, and afraid to be romantic.”

This end part is Baez’s last attempt to explain why an ‘eccentric‘ rich man wouldn’t buy her a dress he thought she’d look good in. I’m often asked how to go about vetting a woman for a long term relationship, and I’ve written essays about how most men simply never actually have the luxury of holding (much less developing) standards by which to ‘vet‘ a woman’s commitment-worthiness. Most men are not rich men, most men are Betas. Fewer still have the sense of self-value, or the access to so many optional women, as to presume to test a woman’s interest in him in any meaningful sense. Steve Jobs was not a necessitous man, he had, or could easily realize options when he wanted to. But even though he was idealistic in a Blue Pill conditioned sense, his subconscious wanted something it couldn’t buy – genuine desire from Joan Baez.

It’s easy to dismiss the Red Dress Incident as just another quirky personality flaw of a borderline sociopath who didn’t have the Game or the social intelligence to know he was offending or turning off a girl he kind of liked. Indeed, Joan tries to insert her own pop-culture psychoanalysis of Steve in the end; He was afraid to be the romantic she just knew he wanted to be. I expect this kind of rationalization from women who miss out on a once-in-a-lifetime chance to optimize Hypergamy. But what if Steve wasn’t afraid? What if it was a form of his shit testing Joan to determine her genuine desire for him?

As I said, most men don’t have the luxury to shit test women at all. For low SMV men, which is to say most men, the thought of experimenting with testing a woman for desire, much less long term suitability is never a consideration. Most guys can’t believe their luck that a woman actually expressed interest in him because they’ve lacked romantic options for most of their lives. So to consciously experiment with determining honest signals from a woman seems like tempting fate. The Thirst is such that most men would do damn near anything not to screw things up with a girl who’s showing interest in him. Just be thankful your ship’s finally come in, right?

I’ll add again here that most women, particularly in this social media era, are well aware that most men will never vet them for anything beyond baseline arousal and sexual availability. Thirst serves the Feminine Imperative very well, but what about men who are Blue Pill idealists, that can actually afford the options? Men for whom money and access are no object, but still persist in the fairytale the Blue Pill told them was possible?

What I see happening here is Jobs’ request for Baez to buy the dress for herself was a test of her genuine desire for him. Steve could’ve easily bought her the dress, even the whole store, but that wasn’t the point. What Steve wanted was for her to want to please him. His expressing a like for the dress was his subconscious testing her desire to please him.

“I think you’d look good in this; It’s perfect for you” isn’t an offer, it’s a request. Will you sacrifice something to please me? 41 year old Joan Baez, could’ve afforded the dress. Hell, Ralph Lauren would have probably given it to her. But she expected Steve to buy it for her; that was her expectation then and it was the source of her confusion right up to Jobs’ biography interview. Her affinity for Jobs was transactional, not based in genuine desire. She failed the test.

Whether subconsciously or by design Steve wanted what most well-conditioned Blue Pill men want today: a genuine connection with a woman based on genuine (preferably unmitigated) desire. The Desire Dynamic is synonymous with The Rational Male. You cannot negotiate genuine desire is a foundational principle of both my work and all Red Pill awareness that follows from it. Steve’s ego wouldn’t allow him to negotiate for Joan’s real desire. His Mental Point of Origin and marginally sociopathic nature wouldn’t conceive it. But consciously or unconsciously he would test her (and other women he was involved with) for her desire to please him.

What is Your Red Dress?

It’s a cliché now for wealthy men to test women’s true interest in them. “Does she love me for me or because of my money/fame/status?” is a Blue Pill fantasy script for Beta men. This has been the plot of many popular stories and movies for centuries now (Coming to America with Eddie Murphy), but it’s a cliché because it accurately describes men’s subconscious coming to terms with women’s mating strategies and opportunistic concept of love. Women don’t fall in love with who a man is, they fall in love with what that man is. If a woman ever falls in love with who a man is it’s only after loving him for what he is first.

That’s some real cognitive dissonance a man has to confront in his life. The indignation that dissonance produces is very much the Red Meat most low SMV men love to wallow in, and commiserate in.

“She doesn’t love me! She loves what I can afford her! She’s a Gold Digger, I knew it!”

We love having women’s duplicity confirmed for us as men. It means we dodged a bullet by not investing in, and wasting our reproductive potential with, a woman who would be a bad bet for our future paternity. It provides the same chemical exhilaration and relief women feel when they think they’ve figured out a man’s “true” nature (Alpha Cad/Beta Dad). In the same way women get off on the indignation of discovering of men’s attempts to deceive women’s existential fear of false signals, so to do low SMV men get off on the indignation of discovering a woman only wants him for his money – not the real him.

What our subconscious truly wants is a pairing with a woman who has a genuine desire for us. Hot, unmitigated, Darwinistic monkey-sex is usually the manifestation of that genuine desire, but there are many more nuanced ways our male psyches will try to determine it. In past essays I’ve had men and women run me up the flagpole for suggesting a man never buy lingerie for his girlfriend or wife.



“How’s she supposed to know what I like if I don’t buy it for her?”

“I love getting something sexy from my man, sucks to be you.”



These, and more like them, are usually efforts in remaining self-ignorant of never having experienced genuine desire from a woman. If a woman has genuine desire for you she will be interested enough in you, and have the desire enough, to know how to please you without you explaining it to her. Genuine, organic desire is the foundation of all healthy relationships between men and women. Women who have genuine, unobligated desire for a man don’t ask him if they can go to Vegas for a girl’s weekend – her desire is for her man. Plates don’t require an active ‘spinning‘ on your part when she has real desire to be part of that man’s life. Women will eagerly share a worthy Alpha (rather than be saddled to a faithful Beta) if she has genuine desire for him.

…and your desire shall be to your husband, and he shall rule over you. Genesis 3:16

When a woman has genuine desire for a man she Just Gets It when he suggests that a Red Dress would be “perfect for her” and she buys it, borrows it or steals it to wear it for him.

If Steve Jobs had purchased the Red Dress for Joan Baez, every time she wore it she would be wearing it for her, not for him. Something inside Steve knew this, and something in you does too.