Amazon has just announced a brand-new $99 Eero router at its big hardware event, marking the first new product from the mesh networking company since Amazon bought it earlier this year.

The new router promises ease of use, with “set up in 10 minutes or less,” with a dual-band radio system and support for the Eero Secure and Eero Secure Plus premium subscription services.

Also new are deeper Alexa controls (something that both Eero and other routers have supported before in a less integrated fashion), which will allow for granular voice control of your network, like turning off Wi-Fi for a specific device (say, a video game system or a child’s tablet) or activating a guest network all through voice control.

The new router controls won’t just be limited to Eero — Amazon is making it an API for other companies to use, too, with Asus and TP-Link already promising support for later this year, and Arris and Linksys sometime next year.

The new Eero router will cost $99 for a single device, or $249 for a three pack, available today in the US. Both the single router and triple pack will also be available in Europe later this year.