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Beauty Studio

You may know this particular section, which happens to be at the center of every single store, as the place where you can get a 1-on-1 makeover with Sephora experts. It will still feature its popular Pantone Color IQ technology that helps you pick the just-right shade of foundation, lipstick, and more, but the newest location will be the first to introduce Moisture Meter, a digital tool that measures the level of moisture in your skin — so you can get recommendations for the perfect face cream, too.