Clemson restaurant Loose Change is apologizing for a Tijuana chicken sandwich promotion that was criticized as "racially tone deaf" and "tasteless" on social media this week.

The promotion referred to a caravan of migrant workers at the U.S.-Mexico border in the Mexican town that shares a name with the sandwich.

"So good it should be illegal," the restaurant's Facebook post said. "Big enough to feed a caravan & built high with smoked chicken, pepper jack cheese, bacon, guacamole, lettuce & tomato! Bordered with a side of pub chips or fries."

Three dozen comments, all negative, were on the restaurant's original Facebook post, which was deleted around 8 a.m. Friday.

In a Yelp review, one user said he was "disappointed to see xenophobic sentiments against asylum seekers in their advertisement."

Other Yelp reviews called the promotion effort "tasteless and cruel," "disgraceful" and "racially tone deaf." A half dozen Facebook reviews, separate from the deleted Facebook post, were similarly critical of the promotion.

The restaurant on College Avenue used similar language to promote the sandwich on the sandwich board outside of the restaurant.

A photo of the sign has been circulating on social media; the words "feed a caravan" and "bordered" were written in different colors from the rest of the description of the sandwich and "illegal" was underlined.

Thousands of Central American migrants recently traveled to the U.S.-Mexico border to seek asylum in the United States.

On Friday, the restaurant apologized for the promotion in two Facebook posts.

"‪We are truly sorry for offensive sign yesterday," one of the Facebook posts said. "It is my hope that people may understand my staff and I are truly good and compassionate people. I made a bad decision for which I will have to live with. Thank you for your time, and we are truly sorry for the offensive sign.‬"

The restaurant's management did not respond to a request for comment and the Facebook posts were not signed by an individual.

On Dec. 6, the Clemson University student government issued a statement calling the situation disappointing.

The restaurant routinely uses current events on its Facebook posts and the sandwich board outside.

In September, the sandwich board said, "I thought hurricane season was over," and "Welcome refugees" when remnants of hurricane were expected to hit the area.

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