LandProp Services, Ikea's real estate arm, is building a massive neighborhood in (far) East London, applying the "Ikea philosophy" to urban planning. What does that mean, exactly? "We don’t want to produce for the rich or the super-rich; we want to produce for the families, for the people," an Ikea spokesman told the Globe and Mail. The neighborhood will be entirely owned by the company, which will serve as both manager and landlord. Its style, of course, will be Scandinavian.

There is a precedent for this kind of thing — centrally managed communities aren't unusual in parts of Western Europe — but the concept of a neighborhood designed, controlled and managed by a single company, especially one with such a specific and overbearing aesthetic vision, is a little disconcerting. (You know that trapped feeling you get after losing your bearings in the bathroom furnishings section? Now imagine that on a city scale.)

But maybe this isn't so much a move toward some future corporate dystopia so much as it is a nod to the past. Ikea's "Strand East" development has more in common with Levittown, NY, than with grim sci-fi.