The tagline for Miracle Mattress’ ad was, “We’ll never forget,” but they’re probably hoping for a case of memory loss right now.

The Texas-based mattress company found itself under heavy criticism for an ad promoting its sale leading up to the 15th anniversary of September 11, 2001. The ad features a woman flanked by two men, standing in front of two towers of mattresses.

No, really.

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When the woman informs viewers that all of their mattresses will be on sale for the price of a twin mattress, the two men fall back into the stacks, causing them to collapse in a supremely ill-conceived reenactment of … well, you know.



Not surprisingly, since news of the ad surfaced, the San Antonio-based company has issued an apology.

“To all of those who have seen our 9/11 sale. We are very sorry we have offended you. Our intentions were not to hurt anyone at all,” the company wrote on its Facebook page Thursday.

“Our staff is full of military and some relatives have passed away due to 9/11. We are promoters of peace and love,” the company continued. “We have given abundantly to our community here in San Antonio and wish to remain known as a company who respects and loves others. We hope you find it in your hearts to forgive us. Please accept our apology.”

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Those mattresses better be pretty comfortable, because chances are they’re going to have a lot of trouble sleeping tonight.

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