Slight to major traffic drops are common after a complete website redesign. Can you avoid redesigning your website? No, because as the time flies by, technologies change, and so must your website’s design.

The layout, color theme, & features must be in compliance with the state-of-the-art trends otherwise the charm of your business may fade and your competitors won’t think twice before leveraging your inactivity and converting it into an opportunity. If you run a web development company, you presumably know how crucial it is to redesign your business website frequently.

I am Already Getting Sufficient Traffic. Why do I Even Need to Opt for a Redesign?

Let’s assume your website is getting enough traffic to keep your business going. However, with constantly changing Google’s algorithms, your website may get outdated in a few months without frequent updating. Moreover, today’s customer base has a tendency to get bored with anything stagnant and to cull for something new, exciting, fast, and undoubtedly the cheaper.

Thus, if you don’t want to left behind, ponder over redesigning your website, sooner than later.

If you’ve wrapped your head around the importance of a website redesign, let’s move on the next phase i.e. strategies to avoid and fix the traffic drops as well as why they occur:

Site Structure

A sitemap is basically an XML listing of all of your website’s pages. It has to be submitted in Search Console in order to make is easier for a search engine for proper indexing of all the pages of your website. Create a new sitemap post a complete redesign and submit it to the major Search Engines.

On a side note, look over each and every internal link in the inner pages of your website as search engines strongly discourage broken links. Internal links help Search Engines to understand what your site is all about and thus, helps significantly in improving overall ranking.

Redirects

A good chunk of business owners misses out setting up proper redirects either due to the excitement of having a new design or because of lack of knowledge. If your new redirects are different from your older ones, you may face a huge drop in incoming traffic as the search engines might consider them broken links or deleted pages and decrease your website’s rankings.

To check which pages of your website are not being found, go to Google’s Search Console and look out for ‘Not Found’ tab in ‘Crawl Errors’

To fix this issue you would need to create 301 redirects for all the pages you want Google to index. Doing that will likely bring your lost traffic back on track. The other but less recommended way is to not to change any of your web page urls.

Site Copy

Content has been termed as ‘the King’ as it is the most prominent factor by which a search engine ranks a website. Search engines, to provide the best search results to their users, prioritize highest quality content while delivery organic search results.

No doubt, you can’t provide as much content as the Wikipedia, however, you can still cull quality content with targeted keywords and phrases. Get an experienced SEO manager as well as a copywriter to assist during designing and development phase. They will guide the team over the best new design for your website. On the other hand, you can contact a renowned web development service that offers a full package (SEO, content, design, and development). Best of luck!

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