Epic Games is getting richer by the day thanks to its free-to-play battle royale sensation Fortnite. The marketing has very much fueled its success, with the company partnering with globally recognised brands and even going as far as dropping giant objects from the game in actual deserts. NFL outfits were recently added as well.

One other significant promotion helping Fortnite reach 8.3 million concurrent players has been the Avengers: Infinity War crossover with Marvel Studios. It appears Epic has now gone one step further, teaming up with Guardians of the Galaxy actor Chris Pratt, to promote the game in South Korea. The American who plays Star-Lord in the Marvel films is apparently very popular in Korea, so it makes sense to plaster his face over billboards featuring the game. Below are some photos of the current advertisements:

Chris is previously known to have taken on voice acting roles in the Lego games. In terms of his acting career, he shot to global fame when he portrayed Marvel's Star-Lord for the first time in 2014. Before then, he was known for his support roles in television series such as Parks and Recreation and eventually went on to be the star in the new Jurassic Park movies.

Are you a fan of the Star-Lord actor? Does ongoing promotion of Fortnite make you want to play it at all? Tell us below.