This is totally unacceptable for a fine dining restaurant.



I was about to close my laptop and go on with my day, when I got tagged in a Facebook post that completely caught me off guard. My friend Victoria Evans, star of the upcoming Musique Plus’ tv-series called “Les Kult,” urged me to take a look at the restaurant’s terrible management decision that could potentially cost it its reputation.

If you’re a Montrealer, you’ve certainly heard of La Queue De Cheval Steakhouse. It’s been around for many years, changed locations a couple of times and finally settled at 1181 De La Montagne street, Downtown Montreal. QDC self-proclaimes itself as a fine dining restaurant that specializes in USDA Prime dry aged steak, seafood, and exclusive wines.

You may or may not know that on May 19th 2017, there was a huge convention held at Le Centre Sheraton Montreal Hotel, called “Influence MTL.” There were plenty of guest speakers invited, including the notorious Gary Vaynerchuk. Well, apparently, there was also a big VIP lunch scheduled at the QDC and, for a lack of a better word, shit happened. Take a look at Catherine Verdon-Diamond‘s (Montreal Breakfast Television personality) review of her experience:



I don’t know what exactly happened after the QDC staff saw the review, their answer was so ridiculous, it was actually borderline hilarious:

“The disgrace Ms. Verdon-Diamond is that you have not been to this Steakhouse as a guest ever , and know very little of what we have done in the past 20 years, hosting to the most predominate clientel world wide.” Wait, what? Is this a joke? Are they being serious? Did someone’s 12 year old child take over the restaurant’s social media account and decided to prank the adults?

Instead of a simple apology and/or an invitation to a complimentary dinner or a bottle of wine or any other trick that high end restaurants use to recover from their bad rep, QDC decided to sound like an offended teenager. Did you guys forget that “the customer is always right?” What on earth were you thinking when you typed that reply? Not to mention the unnecessary familiarity of La Queue de Cheval’s reply, the spelling mistakes and the “????” Those question marks, OMG! You guys need a social media manager and a new PR rep ASAP.

People are commenting on the thread in total disbelief:

I would normally say that there is no such thing as bad press, but I really don’t know if this applies to QDC right now… I’ll let the readers decide.

Main photo cred – Queue De Cheval