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Go to Getting Results From Crowds for free book chapters, including Chapter 22 on Crowd Business Models, and more insights on crowdsourcing and crowd business models.

Crowd Business Models Page 1

Media and data

Creation of media, content, and data by crowds.

– Sharing

– Data

– Content

(Quora | Servio | We are Hunted | IMDb | Trend Hunter | Demand Media | data.com)

Marketplaces

Matching buyers and sellers of services and financing through mechanisms including bidding and competitions.

– Service Marketplaces

– Competition Markets

– Crowdfunding

– Equity crowdfunding

– Microtasks

– Innovation prizes

– Innovation markets

(Freelancer.com | 99designs | Kickstarter | Innocentive | oDesk | Amazon Mechanical Turk)

Platforms

Software and processes to run crowd works and crowd projects, for use with internal or external crowds.

– Crowd platforms

– Idea management

– Prediction markets

(IdeaScale | kluster | Napkin Labs| Spigit | Consensus Point)

Crowd ventures

Ventures that are predominantly driven by crowds, including idea selection, development, and commercialization.

– Crowd ventures

(Sensorica| Globumbus | My3p.com)

Crowd Process

Services that provide value-added processes or aggregation to existing crowds or marketplaces.

– Crowd process

(Data Discoverers | LiveOps | Smartsheet | CrowdFlower | Scalable Workforce)

Crowd Services

Services that are delivered fully or partially by crowds.

– Labor pools

– Managed crowds

(Ideas while you sleep | BzzAgent | GeniusRocket | Thinkspeed | Victor & Spoils | Clickadvisor | uTest)

Non-profit

Tapping crowds to create non-financial value.

– Citizen engagement

– Contribution

– Science

(Kiva |Foldit | Crowdrise | Ushahidi | OpenIDEO)

Content and Product Markets

Sale of content or products that are created, developed, or selected by crowds.

– Content markets

– Crowd design

(Threadless | quirky | MADE.COM | RYZ | redbubble | iStockphoto | Beta Fashion)

Crowd Business Modela Page 2

Monetization

Transaction fees

Membership fees

Test fees

Licensing

Pay per task

Product sales

Advertising / Search

Subscription

Content sales

Packaged services

Custom services

Success factors

Contributor breadth

Contributor quality

Buyer breadth

Buyer quality

Public reputation measures

Internal reputation measures

Project management capabilities

Project management tools

Content monetization model

Quality control

Fulfilment