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topics flat nest amungus

Premium Member

join:2004-11-26

America amungus Premium Member already happening I know some folks with a (Nielsen) box that've been doing this already. They must've been in on the very initial trials of it.



They only have streaming apps via game consoles connected to their TV.

batterup

I Can Not Tell A Lie.

Premium Member

join:2003-02-06

Netcong, NJ batterup Premium Member ...adults 18 to 49, a demographic that advertisers pay a premium to reach. This explains why tripe is king. Chubbysumo

join:2009-12-01

Duluth, MN ·Charter

Ubee E31U2V1

(Software) pfSense

Netgear WNR3500L

Chubbysumo Member how does this even work this either requires a dedicated MITM at an ISP, a box between you or your ISP, or something installed on your computer. All of these collect and monitor browsing data, and probably don't work well with HTTP, and I doubt that Post-Snowden, the general public will want to opt-in to a program like this. Nielsen became irrelevant as soon as they tried to say that streaming media was of no concern. I also doubt Netflix and Amazon will let this legal loophole exist for long with how closely guarded their viewship and actual raw data is.

SirChaos

join:2002-01-15

Marysville, WA SirChaos Member Re: how does this even work I used to work for Nielsen for 10 years and can tell you that a lot of the technology involved was passive measurement, meaning that it does not involve the devices you talk about.



That being said, Nielsen panel members don't "opt-in". They are selected at random through statistical sampling and are asked to participate in the sample. If they don't, Nielsen moves on to next close statistical match in demographics. rradina

join:2000-08-08

Chesterfield, MO 920.3 39.3

·Charter

rradina to Chubbysumo

Member to Chubbysumo

Per the article, they analyze audio (like Shazam) to determine what show is being viewed. This works to identify the content and that it is not broadcast/cable/satellite. However, it seems more difficult to determine the source of the content. How would they know the content is streamed from Amazon, Netflix, YouTube or a recording on someone's Tivo?

SirChaos

join:2002-01-15

Marysville, WA SirChaos Member Re: how does this even work Because upon installation of the Nielsen equipment, those sources would be mapped and known. So if someone is watching Netflix via an XBOX or via a Roku, those sources would be accounted for.

TuxRaiderPen

Make America Great Again

join:2009-09-19 TuxRaiderPen Member Re: how does this even work said by SirChaos: Because upon installation of the Nielsen equipment, those sources would be mapped and known. So if someone is watching Netflix via an XBOX or via a Roku, those sources would be accounted for. And just what alleged "wizardry" (aka technology) is going to analyze the audio and determine that House of Cards was played via VLC??????



I have Dish as a source



I have a DVD and vault full of DVD's



I have a network full of NAS units full of my programmin.



I have a WD Live that is used as player on one TV for the media on the NAS.



So when I play House of Cards from my NAS via VLC from my box connected to the 50" TV just what verifies I didn't use the WD Live?



And for the real cases that Nielsen would select...



If that person has an XBox, a Roku, a DVD/DRMRay, a PC which can all PLAY netcrapx etc. just what verifies WHICH device played it?



But even more important for person x like me who has no netcrapx but watches House of Cards Nielsen is NOT tracking me nor is netcrapx... So their numbers are still flawed.



I have NO netcrapx, even if the WD Live can play it, it does not. And just what alleged "wizardry" (aka technology) is going to analyze the audio and determine that House of Cards was played via VLC??????I have Dish as a sourceI have a DVD and vault full of DVD'sI have a network full of NAS units full of my programmin.I have a WD Live that is used as player on one TV for the media on the NAS.So when I play House of Cards from my NAS via VLC from my box connected to the 50" TV just what verifies I didn't use the WD Live?And for the real cases that Nielsen would select...If that person has an XBox, a Roku, a DVD/DRMRay, a PC which can all PLAY netcrapx etc. just what verifies WHICH device played it?But even more important for person x like me who has no netcrapx but watches House of Cards Nielsen is NOT tracking me nor is netcrapx... So their numbers are still flawed.I have NO netcrapx, even if the WD Live can play it, it does not. rradina

join:2000-08-08

Chesterfield, MO rradina Member Re: how does this even work Nielsen data is based on statistical sampling techniques. They don't need to sample everyone to make a reasonably accurate inference about the whole. rradina rradina to SirChaos

Member to SirChaos

How does it know the audio emanating from the TV is from Netflix, Amazon, YouTube or a stream from a Windows MediaPC? All can be played from an XBox so knowing it's sourced from the XBox doesn't provide any certainty of which service is providing the stream. Is the audio from an episode of Seinfeld going to be different from all of these services?

SirChaos

join:2002-01-15

Marysville, WA SirChaos Member Re: how does this even work Most modern programs, movies, and shows are encoded with a hidden audio signal or signature that the Nielsen equipment can decode.



That information contains the program name, original source, etc.



The Nielsen equipment would know what device it came from as it would be configured on the installation of the Nielsen equipment. rradina

join:2000-08-08

Chesterfield, MO rradina Member Re: how does this even work That's clever. However, I just read that Netflix doesn't encode their content for Nielsen. If Amazon/YouTube also don't encode it, Nielsen may still be able to identify the content but they still won't know which service provided it.

TechyDad

Premium Member

join:2001-07-13

USA TechyDad to rradina

Premium Member to rradina

For that matter, how does it know that the video you are playing wasn't downloaded via BitTorrent or some other less-than-legal means?



Could a Nielsen house boost the ratings of a show via piracy? AmericanMan

Premium Member

join:2013-12-28

united state AmericanMan Premium Member Re: how does this even work



Nielsen: "Hey Netflix, user XXX sure spent a lot of time streaming House of Cards this month!"



Netflix: "Uhhh, no they didn't, we're showing that their kids were watching cartoons all this month."



Both: "hey wait a minute..." What if they start using Nielsen boxes to track piracy!Nielsen: "Hey Netflix, user XXX sure spent a lot of time streaming House of Cards this month!"Netflix: "Uhhh, no they didn't, we're showing that their kids were watching cartoons all this month."Both: "hey wait a minute..." silbaco

Premium Member

join:2009-08-03

USA silbaco Premium Member Nielsen What's the point of tracking Netflix viewership? Netflix delivers their own content. They already have viewership numbers and much more with an extremely high level of accuracy and can easily provide that information to the content companies they license from. Nielsen can't begin to provide the information Netflix can nor with the accuracy. And because Netflix is ad-free, there are no advertisers in the mix that would need viewership data. I don't see that Nielsen can bring anything of value to the table. They could provide some information to the public, but at the end of the day the data is near worthless to the public.

SirChaos

join:2002-01-15

Marysville, WA SirChaos Member Re: Nielsen Netflix doesn't know "who is watching" = Demographics. Also, just because Netflix may not need the data, another company might.



This is not about Nielsen bringing anything of "value", this is about complete audience measurement, pure and simple. rradina

join:2000-08-08

Chesterfield, MO 920.3 39.3

·Charter

rradina to silbaco

Member to silbaco

If for an ever increasing number of viewers if Nielsen knows the TV is on but they cannot tell what's being consumed, the value of their data is diminished.



Imagine a major network reviewing their Nielsen reports. As long as the number of viewers in the "Other/Unknown" category is small, they probably don't care. However, when 5 or 10% of potential viewers show up as unknown, you can bet they'll want to know what those viewers are watching. bt

join:2009-02-26

canada bt to silbaco

Member to silbaco

said by silbaco: And because Netflix is ad-free, there are no advertisers in the mix that would need viewership data. Just because there are no direct advertisements it doesn't mean that there are no advertisers in the mix. A show that does strongly on Netflix might be a solid opportunity for product placement, for example.

NOYB

St. John 3.16

Premium Member

join:2005-12-15

Forest Grove, OR NOYB Premium Member Nielsen Who?

Yet another has been that hasn't realized yet that it is dead.



What was that song used for the launch of MTV? Something like "Video Killed the Radio Star"? Well people who don't want to be left behind better wake up already and realize that the Internet has killed off a lot of old ways of doing things and "We've Only Just Begun". You An't Seen Nothin' Yet.

Rogue Wolf

voted for you for GOAT

join:2003-08-12

Troy, NY Rogue Wolf Member Re: Nielsen Who? The RIAA has been notified of your unlicensed use of song titles. Please settle now for a $15,000 fine, or go to court and have your house repossessed, your computer impounded, your car towed and your puppy confiscated. axiomatic

join:2006-08-23

Tomball, TX axiomatic to NOYB

Member to NOYB

I agree completely. I have long stopped seeking out Nielsen ratings for anything. I find their report inaccurate and untrustworthy. Bob61571

join:2008-08-08

Washington, IL Bob61571 Member Recently answered some Nielsen research surveys, based on my previous visit to CBS Television City at MGM Grand Hotel in Las Vegas. I had given my email address to TV City about 2 years ago. Surveys included my reactions to the 4 major networks' shows for the first few weeks of the new TV season. It also included questions about how I had watched the shows: live, on demand, on DVR, or streaming. I had watched some of them in each of the above choices. Ii believe that these email surveys came for 5-6 weeks.



Nielsen reward for answering questions gave you a chance to win some consumer electronics, among all the survey participants. Forget what gadgets were included.

Packeteers

Premium Member

join:2005-06-18

Forest Hills, NY Packeteers Premium Member will Nielsen finally track Pirates too? just wait, in a year they'll be criticizing Nielen for not quantifying how much viewership by program is lost to pirating, making their ratings worthless all over again.

Rogue Wolf

voted for you for GOAT

join:2003-08-12

Troy, NY Rogue Wolf Member Who would trust these guys for unvarnished data? I mean, it's been blatantly obvious that Nielsen willingly gave up its position of impartial monitor in order to assuage the egos of the old-school media companies, giving them comforting half-truths and altered data in order to let them think that they're still relevant in an increasingly online entertainment market. Why would anyone who actually wants to know what's going on pay them one red cent? your comment..

