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The country’s largest wireless provider is seeing a “re-acceleration” of growth as it converts more subscribers to bandwidth-hungry smartphones while pressure from smaller competitors loses steam, the chief executive of Rogers Communications Inc. said Tuesday.

“Clearly, the business has had an inflection, if you want to frame it that way, or stabilized,” Nadir Mohamed, CEO for the Toronto-based telecom and media giant said at an investor conference.

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Not long ago, Rogers was seeing steady revenue erosion and customer losses to a host of startup carriers, chief among them Wind Mobile. Double-digit declines in voice revenues — which still account for upwards of 60% of a Rogers cellphone bill — had become routine up until a quarter or so ago as new low-cost responses, like the Chatr service, attempted to keep market share intact at the expense of the top line.

Voice declines continue but have been brought under 10% and are continuing to level off, the executive said. Meanwhile, more users are buying higher bandwidth-consuming devices, many of which tap a new 4G LTE network, priming higher growth of data revenue.