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Canadian Oil Sands has taken to the movies in its campaign to stop a hostile takeover bid by Suncor Energy.

Canadian Oil Sands (TSX:COS) put out a video Wednesday highlighting the long-term potential of its assets and once again said Suncor’s (TSX:SU) $4.3-billion, all-share bid “substantially undervalued” the company.

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In the video, chief executive Ryan Kubik said shareholders should reject Suncor’s “low-ball bid” of a quarter of a Suncor share for each Canadian Oil Sands share and choose the upside of independence instead.