Nintendo developer, Shigeru Miyamoto, has criticised the free-to-play model, and says companies should "deliver games at reasonable prices" instead.

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Miyamoto's comments were made at the Computer Entertainment Developers Conference (CEDEC), with Bloomberg reporting that Miyamoto has said that Nintendo is doubling down on its "fixed-cost model" despite the lack of success with it so far."We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits," Miyamoto said."I can’t say that our fixed-cost model has really been a success," he added, referring to the relatively unsuccessful Super Mario Run model , "But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business."The comments come after Nintendo's Animal Crossing: Pocket Camp added loot boxes earlier this year, with its Fortune Cookies feature. Fans weren't happy with the addition , but the Fortune Cookies did give a clear indication of which items would be inside, and the chance of them appearing.Nintendo of America president Reggie Fils Aimé has previously expressed his opinion on loot boxes, as reported by GamesIndustry.biz back in June, saying that they've gotten a "bad rap"."What we believe at Nintendo is that a gameplay mechanic that offers the consumer something to buy that they're not sure what's inside can be interesting as long as that's not the only way you can get those items. And that's where some developers have made some mistakes," he said. "For us, it's one of many mechanics we can use to drive ongoing engagement in the game."Nintendo president, Shuntaro Furukawa, has outlined his plans to expand the company's mobile presence , so we'll have to see how loot boxes and microtransactions play into future titles on the platform."It’s necessary for developers to learn to get along with” subscription-style services, Miyamoto said. “When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them.”

Shabana is a freelance writer who enjoys JRPGs, wine, and not finishing games. Follow her on Twitter and Instagram