Ngani Laumape, Sam Dickson, Kurt Baker and Damian McKenzie pose backstage during the Jockey show at New Zealand Fashion Week 2018 in Auckland.

Damian McKenzie looks more relaxed striding down the players' tunnel before a big All Blacks rugby test.

There were a lot fewer people watching but the pressure was probably greater for McKenzie as he and All Blacks team-mate Ngani Laumape became underwear models at Fashion Week in Auckland on Thursday.

The pair, along with New Zealand Sevens players Kurt Baker and Sam Dickson, were the stars of the Jockey underwear show at the Viaduct Events Centre where boots and black rugby kit were not required.

HANNAH PETERS/GETTY IMAGES Damian McKenzie has the crowd's full attention at Fashion Week.

McKenzie and Laumape, in their week off after clinching the Bledisloe Cup against the Wallabies, strode up and down the runway under close scrutiny from the crowd, wearing only the sponsor's product.

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Baker may have been slightly more comfortable, having stripped off for an eye-popping photo on the shoulders of Sevens team-mate Trael Joass after the New Zealand team's world championship victory in San Francisco.

PHIL WALTER/GETTY IMAGES The finishing touches are applied before All Black Damian McKenzie hits the catwalk.

After making the seemingly successfully switch to underwear modelling, McKenzie and Laumape re-assemble with the All Blacks in Nelson on Sunday ahead of the Rugby Championship test against Argentina the following Saturday.