It’s a good time to be using ride-sharing in Malaysia. Grab has raised the takes on the low-cost ride promotions by offering free rides nationwide; going on step further than Uber which is currently offering RM0.99 rides within the Klang Valley.

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Grab’s promotion is simple enough. Starting from today, riders can use the promo code ZEROFARE to reduce any fare of RM7 or less to literally nothing. The promotion applies to both GrabCar and GrabTaxi, and will also still be valid in the event that the passenger ends up stuck in traffic.

Of course, there are limitations to the promotion – which ends on 28 February. For one, each passenger can only redeem the code a total of 30 times; with an additional cap of 10,000 codes redeemed on Grab each day. It also does not apply to GrabCar Premium, GrabCar (six seater), and GrabHitch.

This is clearly a response to Uber’s own promotion which began yesterday. While it may be of some concern for drivers, it is definitely a big deal for consumers.

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