Target opening its first CityTarget smaller-format stores in three U.S. cities this month; stores are 90,000 sq. ft., about two-thirds the size of a traditional Target

LOS ANGELES , July 13, 2012 (Industry Intelligence Inc.) – Target Corp. will begin opening its downsized CityTarget stores in Los Angeles, Chicago and Seattle this month, The Wall Street Journal reported July 12.



The stores, at 90,000 square feet, are abouy two-thirds the size of a typical Target. The company is locating the stores in urban areas and has reduced the number of traditional stores it is building in the U.S. to 14 in 2012 from 116 in 2008.



Target and other retailers are targeting urban markets as competition in suburbs increases and consumers show a preference toward smaller stores. Wal-Mart Stores Inc., has opened a number of Express small-format stores and Best Buy Co. has said it plans to expand its base of smaller stores.



CityTargets include expanded grocery offerings as well as traditional Target merchandise.



The primary source of this article is The Wall Street Journal, New York, New York, on July 12, 2012.