"I absolutely love sitting in this rush hour traffic as I'm starving for dinner," said no one ever. That's precisely why Burger King listened to what everyone stuck in traffic jams really says ("I'M HUNGRY, GTFO of my way") and came up with the idea to deliver Whoppers to people stuck in traffic.

With the help of We Believers advertising agency, the burger giant created a campaign that actually brought the "Traffic Jam Whopper" to life in Mexico City, Mexico.

Adweek reports that the new delivery platform worked to bring BK food to drivers in gridlocked traffic within a three kilometer radius of a Burger King restaurant. To make that happen, real-time data was used to determine which areas were most heavily congested, then Waze banners and digital billboards alerted customers when they could order through the Burger King app.

After the driver's order was placed (using hands-free voice commands, of course), they'd get updates to their phone to let them know when their food was approaching. Burger King couriers on motorcycles used Google Maps technology to track the customer's location and speed, which allowed them to actually deliver them their meals.

Because this campaign was so successful (it increased BK's daily delivery orders in Mexico by 63 percent), Adweek says the fast food burger chain will expand the idea to other heavily trafficked cities like Los Angeles, Shanghai, and São Paulo.

...Sign me up for some heavy-duty, I suppose.

This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Taylor Mead Taylor is the Editorial Assistant for House Beautiful and Delish.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io