For the word “Muzak,” the long elevator ride is finally over.

Not that lilting instrumentals or mixes of pop hits are likely to disappear from restaurants, shops and offices. But the Muzak name — long part of the American vernacular, if sometimes as the butt of jokes — will be retired this week as part of a reorganization by its owner, Mood Media.

Mood Media, based in Concord, Ontario, has become a leader in so-called sensory marketing, providing stores and other businesses the sights, sounds and even smells to envelop their customers. In addition to Muzak, which it bought two years ago for $345 million, Mood has divisions for signs, interactive displays and scents, which it says reach 150 million people each day at more than 500,000 locations around the world, from Saks Fifth Avenue to Petco.

On Tuesday, the company will announce that it is consolidating its services under a single brand, Mood, thus eliminating the Muzak name.

“It’s the end of an iconic American brand,” said Lorne Abony, Mood Media’s chairman and chief executive.