Former prime minister Kevin Rudd has hit back at Rupert Murdoch's News Corp over claims his government introduced immigration bans similar to Donald Trump, accusing the company of a "bullying culture".

In a blog post on his official website, Mr Rudd slammed the "Daily Torygraph" and "Courier Fail" over a February 1 article that linked the former Labor government's 2010 temporary suspension on visa applications from Sri Lankan and Afghan asylum-seekers to the new President's hardline executive order blocking refugee arrivals and visa applications from seven majority Muslim countries.

Calls for early intervention: Former prime minister Kevin Rudd has backed a justice target. Credit:AP

The story attacked Mr Rudd and said Labor was guilty of "double standards" for criticising a ban citizens of Iraq, Syria, Sudan, Iran, Somalia, Libya, and Yemen last week.

Mr Rudd said he had not been given an opportunity to comment for the story, because News Corp publications knew they could get away with poor practices and editors had bragged to him of the company's clout.