The Web at disposal of economic growth in Africa: COMESA announces the launch of a website to enable the exchange of commercial information between the countries of the continent, aimed to accelerate the integration process and giving them added strength when dealing in international markets.

African potential

Africa is likely to become a ‘Game Changer’ in the very near future for international markets, but in order to achieve this it must concentrate on long term economic planning as well as the education of its citizens. This view is supported by leaders of COMESA (Common Market for Eastern and Southern Africa), an organisation that supports African states in building synergies between them for the development of natural and human resources. In terms of resources, Africa is among the richest continents while at the same time having the greatest difficulty in taking advantage of this wealth.

This internet development path is intended to play a key role, multiplying the opportunities and boosting the potential of the continent. In particular, the network can be a valuable tool to build synergies between nations and enhance both national and international business.

A portal for the future

The latest initiative presented and promoted by COMESA has precisely these aims: a website to facilitate economic integration and promote business between the states. The portal will provide vital information to professionals on individual African countries, on the labour market, the companies involved as well as on the services and products they offer. The hope is that it will finally break down the internal barriers that hinder the full and free movement of goods, as well as provide local governments with a solid base on which build business alliances with neighbouring countries and acquire greater bargaining power in the international exports market. The basic idea is that a more cohesive Africa may be able to compete at highest levels with the world’s major players, accelerating the development process already in place.