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Too busy to fill a grocery cart at the supermarket? Loblaw Cos. is bringing a new service to some of its Edmonton region stores starting Friday that lets people buy groceries online and just show up later at the store, where the items will be delivered to their vehicles parked in a special area, and loaded for them.

The service fee starts at $3, but goes up to $5 during peak hours.

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Edmonton is the first market in Western Canada to receive the company’s click-and-collect service, which has been operating for more than a year in the Toronto area and was introduced last June in Ottawa.

The program starts Friday at four Real Canadian Superstores: South Edmonton Common, Spruce Grove, St. Albert and Stony Plain. In coming weeks, locations at Calgary Trail, Sherwood Park, Whitemud and Castle Downs will also introduce the service. The company did not identify any further locations.

Customers will shop online at shop.superstore.ca, select a store and a pickup time.