Lotus F1 Team has announced a three-year partnership with Microsoft which begins with immediate effect. Microsoft Dynamics branding will feature prominently both on the Lotus F1 Team E20s and the drivers’ overalls. As part of the partnership, Microsoft Dynamics solutions, which are designed to enable organizations to be more agile and globally competitive in today’s business environment, will be implemented at Lotus F1 Team’s Enstone, England, base to facilitate the team’s business transformation. For the duration of the agreement, Microsoft personnel will work directly with Lotus F1 Team to continuously transform and optimize operations towards a world class facility.

“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” said

Patrick Louis, Lotus F1 Team CEO. “We are entering an exciting phase in the development of our business model as we move from our recent change management period to a ‘global business transformation’ process. Microsoft Dynamics will be a crucial enabler for our objectives. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards Formula 1.”