Probably the most noteworthy thing to say about YELP is that it will soon be involved in an antitrust case against, that alone gives an indication of how poorly the business model can contend with competition. Expectation are very low in the stock and the options market is signalling more pain ahead, until that downtrend is broken its short all the way. Considering the lofty P/E ratio there is definitely much better places to put your money.AVERAGE ANALYSTS PRICE TARGET $38AVERAGE ANALYSTS RECOMMENDATION Hold P/E RATIO 50SHORT INTEREST 11%COMPANY PROFILEYelp,hosts an online database of user-generated reviews of local businesses. It provides reviews on local businesses, which include restaurants, boutiques and salons, dentists, mechanics and plumbers. The firm offers multiple free and paid advertising solutions to engage with consumers, including free online business accounts, search advertising and Yelp Deals. The company was founded by Jeremy Stoppelman and Russell Simmons in July 2004 and is headquartered inFrancisco, CA.