Happiness isn’t something you find, or work toward—it’s something you buy and have delivered. Or at least that’s the premise of one of the newest jobs over in the C-suite. Now, alongside the CEO, CFO, and their ilk, we have the CHO, or chief happiness officer. As the name clearly suggests, the CHO is responsible for the contentment of individual employees, sort of like an h.r. manager, but on steroids; the theory goes that happy workers are productive workers, so happiness turns out to be in the company’s best interest. Perhaps unsurprisingly, many CHOs reside in Silicon Valley—both at start-ups and more blue chip tech companies. But it’s starting to spread: Southern restaurant company Hopjacks created the position in 2012 and the Quality of Life Foundation, an education nonprofit, created one in 2010.

On a day-to-day basis, CHOs busy themselves with diagnosing the emotional wellbeing of their workers, as well as adjusting workplace policy and culture in order to create the conditions for happiness. This can involve distributing surveys that measure contentment, leading workshops on everything from communication skills to mindfulness meditation, and generally diagnosing the office atmosphere. The job can also mean out-of-office activities—or, in the case of Hopjacks, a “Serial Killer Secret-Santa Weapon-Exchange” (an event, according to CHO Jarod Kelly, “where all of us blindly ordered each other [weapons] gifts from www.budk.com.”).

The CHO’s rise may have begun with Chade-Meng Tan. Meng is Google’s chief happiness officer equivalent, officially known as the Jolly Good Fellow. According to his self-made job description, his goal is to “enlighten minds, open hearts, create world peace.” He began at Google soon after the company was born, and spent eight years in the engineering department, before switching to the company’s “People Development Team” in the mid-2000s. Meng was inspired to work happiness into Google after encountering studies on the 65-year-old brain of a Buddhist monk named Mathieu Ricard. Ricard, after earning a Ph.D. in molecular genetics, turned his back on science and became a Buddhist monk in 1972, with the aim of exploring happiness through meditation.

In a 2010 TED talk, Meng explains that Ricard “is the happiest man in the world,” based on brain activity in the left prefrontal cortex. Whether or not measuring happiness in an MRI machine holds water is beside the point—Meng liked what he saw, and aimed to spread Ricard’s cognitive tendencies throughout the Google community.

Google’s involvement in worker happiness set off something of a trend, with Zappos CEO Tony Hsieh releasing a book in 2010 called Delivering Happiness. The book, which covers strategies to increase happiness in corporate culture, was a New York Times best seller and spawned a consulting firm of the same name, devoted to, well, delivering happiness to companies around the world.