The iPhone, the latest must-have gadget from Apple, fails to give users complete access to the internet, the Advertising Standards Authority (ASA) rules today.

It said the combined phone, music player and computer is flawed because of the absence of two common website programmes, Flash and Java. As a result, the authority said Apple's claim that the iPhone gave access to "all parts of the internet" misled customers about its power as a web browser.

Users of the iPhone cannot access the graphics, videos and games on many websites, including the BBC's, because of the absence of Flash. Java's absence deprives users from making use of website shortcuts, typically the copying of personal details on order forms.

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