Lady Gaga has been unveiled as the new face of Versace (Picture: Xposurephotos)

Lady Gaga has been unveiled as the new face of Versace in time for the Italian fashion house’s spring campaigns.

The 27-year-old Venus singer will star in billboard campaigns and magazine advertisements all over the world.

‘I am honoured that my friend Lady Gaga is the face of our new Versace campaign,’ label director Donatella Versace said in a statement.

Donatella Versace was ‘honoured’ to reveal Gaga as the new face of her fashion house (Picture: Getty)

‘I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA,’ she added.


Coincidentally Gaga has a track on her new album, ARTPOP, titled Donatella in which she sings about a ‘rich bitch’ who is ‘blonde’ and ‘skinny’.

‘I’m so happy to be working w/ @Versace for the new Campaign! What do you wanna wear this Spring? #Donatella #famiglia,’ the singer mused on her Twitter account.