Dear Best Buy,

Please support Apple's new Passbook service! I enjoy being your customer, but I'm disappointed you haven't enabled this green solution for loyalty and gift cards. I'm ditching all my physical cards and would love it if I could replace yours with a pass.

This can be easily integrated with your current Best Buy App for the My Best Buy Members being able to show Member Name, Phone Number, Member Number, and current points. This could work with gift certificates too.

This approach is better than having it available from the app and with Apple Push Service you could automatically check in the user.