Real estate is one of the oldest professions out there. As long as there have been houses and apartments available, there have been people who helped fill them. Maybe there were even agents back in prehistoric times, finding the perfect cave for cavemen. Even though real estate has been around forever, the industry is constantly changing, and the biggest change is happening right now. Tech geniuses have found a way to use artificial intelligence to create chatbots. These bots are going to improve the real estate industry in leaps and bounds.

Chatbots Provide Support for Real Estate Agents and Brokers

Real estate agents and brokers tend to be quite busy. They can get lost in customer support and requests, and that prevents them from doing their jobs. Chatbots fix this problem by offering them much-needed support.

This is how it works. Someone connects with the chatbot, and the chatbot asks what he or she is looking for in a property. The person responds, and then the chatbot asks some follow-up questions in order to help find the perfect property. The chatbot is able to cross-reference the information across a vast database. Then, the chatbot sends some properties over to the potential renter.

After it gets the renter interested, it sends the information to the agent or broker. Now, the agent or broker has a qualified lead. He or she knows what the renter wants and is able to use that information to fill a piece of property. The agent or broker might show the prospect additional rentals, or he or she might set up a walk-through. Either way, the process is much easier, thanks to the help of the chatbot. The agent or broker doesn’t have to waste time qualifying leads. Instead, he or she is able to connect with prospects who are already warmed up and ready to take action.

They Have the Ability to Store Information

Don’t you hate it when a client calls and picks up right where the last conversation left off? You need a refresher to remember the person, so you are stuck digging through files while the client continues speaking. By the time you finally remember who the client is, you’re lost again because you didn’t hear anything he or she just said.

You can avoid this problem with chatbots. Chatbots store information each time they interact with a person. Then, they can pick up right where they left off when the potential customer sends them a message.

This improves your customer service, and it also makes it easier to close deals. When the chatbot is able to ask someone if he or she is still looking for an apartment in San Diego or if he or she has decided between two or three bedrooms, the customer is much more apt to respond in a positive way. In real estate, positive responses often lead to full apartments and houses.

Information Is Accurate and Up to Date

People in the real estate industry have a great deal of pressure. Information is constantly being updated, and if they don’t stay on top of it, they could provide inaccurate information to potential renters or buyers.

Since chatbot is specialized software, it doesn’t have the same problem. Chatbots can be connected to different MLS and property databases, allowing them to provide potential renters with up-to-date information without having to spend time checking for updates.

Then, the agents take over. They will have access to the chatbot’s recommendations, and they can build on it. This is a great starting point for agents since they know the information is accurate. This gives agents and brokers a great deal of confidence.

People Prefer Messaging

Americans burn about 26 minutes a day sending text messages, but they only talk on the phone for an average of 6 minutes a day. Those numbers prove what people have though for a long time.

People prefer texting over voice calls.

In the past, voice calls or in-person visits were the only way to interact with a real estate agent. Now, though, people can stay inside of their comfort zones by using chatbots.

Chatbots work just like text messaging services. People send messages and get responses. They can do it all from their favorite messaging apps, and they never have to dial a number.

In fact, some people don’t speak to a real human until they tour the property.

Of course, there are still humans available for those who enjoy old-school communication. People have the option of picking up the phone and talking to a real human. By providing both options, real estate companies easily serve all of their customers in the way they want to be served.

It’s an exciting time to be in real estate. Chatbots are changing the way that real estate companies operate, and it is for the better. If you’re in the real estate industry, consider using one of these bots. Then, you can enjoy all of these benefits, as well.