



A good content is essential, but it also requires ranking higher on SERPs if you wish to reach a larger audience. Here is how you can generate a search engine amiable and friendly content.

At the time of producing a brand new content, quality comes across to be an essential factor. But it is SEO which can boost off the efforts of your hard work and efforts of reaching the target audience.

An SEO friendly content necessarily does not require being time-consuming or difficult provided you thoroughly understand how the on-page SEO work alongside with your content.

Here is how you can generate a content which both your search engines and the audience can relish.

You require generating original content. There stands no point if you create a new content if it is not at all authentic to stand out. Even if you come out with a specific idea from a distinct source, it is up to you to proffer a unique perspective which adds value to the topic.

Copyscape is said to be a plagiarism checker that assist you to test y our website’s content for originality. By and large, duplicate content does not hold any value by the search engine and it cannot assist in getting your content ranked on SERPs.

In case if you find it tough to present new content ideas, listed below are simple and quick measures to find out inspiration for your SEO related topic.

You require optimizing the title:

Your headline is considered the first thing the user comes across when he carries out the search. This actually makes them essential and it is useful to brainstorm various variations as you can effectively land on the good candidate. Utilising your major and focused keyword in the headline can denote a great idea but you must try hard enough to include the same. You must utilize the power words and must neglect redundancy to generate an appealing and clear result. You must aim for the headline of characters between 55 and 60 characters, as this information is what Google will represent on SERP.

Also, you must make sure that the URL is relevant to the title rather than number sequence which makes it more complex.

Concentrate on the structure:

It is not just a piece of content but it is a structure which assists search engines to decide on the outcome they will display first. Thus, a clear structure with paragraphs and headings facilitates the reading is generally preferred both from the search and user perspective.

Headings also assist the search engines to avail quick content overview which is why it can be advantageous to feature at least one focus keyword. Whether you follow the structure of headline 1 to headline 5 or add headline 2 and headline 3 at a relevant point through text, a consistent structure in content pieces is well appreciated.

Utilise keywords:

Keywords are utilized less often nowadays as the first signal so as to indicate what your considerable post is about, but they are useful still as it offers an overview regarding the topic you are concentrating on. Keyword research is useful when you try to decide on appealing topics for the audience.

Keywords can be a content part, provided you add it in the context and at correct balance. There is no requirement to sacrifice on the content quality which includes more keywords because usage of a lot of keywords might endow an opposite result.

You must aim for readability:

The content readability has to do with language simplicity, lack of syntactical or grammatical errors and sentence construction.

The online readability tests enable you to understand the reading age. It is basically dependent upon:

1. Sentence length

2. The frequency of a passive tone

3. Usage of syllables per word

Despite distinct formulas for readability, you can effectively garner insights into the writing that become useful if you wish to target huge audience.

Is your content well suitable for the audience you wish to target?

Include the external and internal links.

Internal links assist you to thoroughly prove your authority in a definite field by generating a logical sequence from one content post to the other. This might lead to varied post series offering additional value, making it relatively simpler and easier for the search engines to grok the key topics well.

The external or the outbound links delineate that you are well cognizant regarding the topics you are working on to an extent that you are ready to utilize further the sources for content support. It is more a less a useful link to the reputable sources as these are the links which denote bigger credibility.

You must be aware of the excessive linking either external or internal, as it can lead to opposite outcome. You must make sure that all the links must serve its purpose in the content.





Optimise the images





Image optimization conveys added opportunity displaying a search results. As the visual content become prominent, it must not be left out of the SEO. Fortunately, it is also not time consuming if you want to optimize the image. All you require doing is to keep in mind some easy tips:

1. You must keep the name of the file always relevant.

2. You must be careful with the sizes of the file as they can affect the speed of the page.

3. Do not forget to include in the alt text otherwise the no title for your image will be displayed in the search result.

4. You must think regarding the user when you name your images.

5. You must concentrate on the image quality and neglect the general ones.





Concentrate on the user

Every content piece must be made keeping the users in mind. This applies to search engine optimization or SEO. You cannot generate next content piece, or conduct the keyword research without having knowledge about the audience. You must ask these questions to yourself and work on it to garner wider audience.

What is the expectation of the audience from you?

How can you enhance user experience?

Does your website sabotage the content?







