The PEP ecosystem introduces a self-sustaining and lucrative economic model that enables the easy and mutually beneficial trade of customizable content. It all starts with a brand new cryptocurrency, PEP, that forms the core of this revolutionary distributed digital economy. PEP Token drives the value exchange across the ecosystem and forms a whole new way to earn and spend on personalizable and self-expressive content across the PEP ecosystem. These Tokens can be earned and spent by all participants of the ecosystem, including consumers, content creators, render miners, and developers.

Token utility, crystallized

In essence, the PEP Token is a utility token that offers access to content and related services on the PEP Ecosystem. Participants can create, curate, trade, and distribute content across the ecosystem simply through the barter/ exchange of PEP Tokens.

Ecosystem. Token flow

Some of these use cases of PEP Token include

· Creation of copyright customizable content through Studios subscription

· AR, VR, Keyboard, Social Media linked apps development, which can subsequently access the content marketplace using API or SDK post subscription

· Selling customizable or pre-customized usage rights to consumers of digital communication

Such rights could be unlimited or time bound, exclusive or non exclusive — as mutually agreed or as per content creator’s discretion. It is also important to note here that the PEP Ecosystem empowers artists by allowing them to be the sole determinant of pricing. Payments are transparent, recorded on the Blockchain

· Transfer of content ownership to another participant, including consumers and brands, social media or gaming companies etc.

The price for such ownership transfer is also on the discretion of the creator and is also recorded on the Blockchain

· Auction of content

· Participation of any and every smartphone or smart device user on the Ecosystem as a render miner. These render miners and their spare device GPU play a crucial role in rendering content into shareable formats like Gifs, mp4, JPEGs etc without needing a centralized, exorbitant rendering machinery like AWS

From purchasing usage rights for customizable content to purchasing one-off personalized content for everyday digital communication, the PEP Token enables all that goes on on the PEP Ecosystem.