An anonymous tipster dropped enough hints to send me to this US trademark filing by Linden Lab for something called Created Reality, described as being "virtual reality game software; computer graphics software; software that is used for providing multi-user access to an online 3D virtual environment", and such like. My tipster seems to think this suggests the final, official name for Project Sansar will be Created Reality. Linden Lab fan blog Modem World, which also just came across the registration, avidly speculates Created Reality could very well be the name for Sansar... but may have missed the fact that a Linden contractor registered the CreatedReality.com domain in June 2013 -- during the tenure of Rod Humble, who drove a number of projects besides Second Life, but to my knowledge (and that of an insider I talked to), not anything like Sansar. (What we now know as Project Sansar was confirmed to me a full year later, months after Rod had been replaced by Ebbe Altberg.*)

So if Creative Reality isn't Project Sansar's official name, WTF is it?