As one door closes — with fashion retailer Atlas Divine forced to shut up shop after 26 years — another opens in Leederville.

The store is the latest casualty on the Oxford Street strip struggling with fierce competition from the rising trend of consumers buying online.

Just metres away, popular nightclub The Manor will reopen its doors in the coming weeks, a hopeful bid to revive the nightlife of the once bustling strip.

Atlas Divine owner De Williams, above, said declining sales over the past seven years had left her with no choice.

“It’s a horrible decision because not only are you putting staff out of jobs and they are like family to me,” she said. “You just put all of your passion into it and you think you can save it but in the end you have to give up.”

Ms Williams said she could not keep up with the huge overheads, including her rent despite a recent rent reduction.

“Seven years ago sales were so high, it was so easy, internet shopping wasn’t such a thing, we could cope with the high rent,” she said.

“But since then it’s just gone down — we’ve done every kind of marketing.

“We have Instagram bloggers and influencers constantly mentioning us, we have parties, bands that wear our clothes, you couldn’t have any more promotion if you tried.”

Atlas Divine — which once boasted Heath Ledger among its clientele — will follow other bricks-and-mortar stores forced to close including Black Plastic, Oxford Street Books and Elroy Clothing.

It will remain open until early September.

Amid the gloom, nightclub stalwarts behind the long-running Hip-E Club, John “JA” Anderson and Craig Belcher, pictured inset, will soon reopen the doors to The Manor.

On September 9 last year, a fire ravaged the premises.

Mr Anderson and Mr Belcher are confident the club will return to its former glory with lines snaking out of the lane entrance, as it did for almost 13 years.