Structuring a Responsible Crowdsale

The importance of transparency and fairness in the Sweetbridge token sale process

In today’s environment of over-hyped ICOs and crowdsales, we’re witnessing a great deal of speculation and often unrealistic expectations placed on the future value of tokens. Acknowledging this unfortunate trend, Sweetbridge aims to exercise the most responsible practices and demonstrate the highest level of integrity in our crowdsale.

We have now started selling Sweetcoin™ (SWC), the Sweetbridge membership token. Sweetbridge is a blockchain-based project with more than 50 contributors from 8 countries who have been working hard and building up to this pivotal point for the last 12 months.

Sweetbridge seeks to set a new standard for transparency, realistic token pricing, security, and accountability. Sweetbridge tokens have intrinsic value. Each Sweetbridge Bridgecoin™ (BRC) is backed by assets worth more than the value of the Bridgecoin, and they are designed to be stable tokens. Each Sweetcoin™ (SWC) can be used to discount or eliminate fees when you use the Sweetbridge network and applications. The more you use Sweetbridge, the more valuable Sweetcoin is to you.

Therefore, we do not seek investors; we seek members who plan to use our system. We invite you to read our existing whitepapers, watch our video channel, and gain a basic understanding of how the Sweetbridge application works to support individuals and industry with liquidity.

If you are a professional crypto investor, here’s why you benefit more by becoming a member. By purchasing Sweetcoin, you unlock the ability to use the Sweetbridge protocol and applications to create liquidity (i.e. loan yourself funds) from crypto-assets you already own (BTC or ETH, and SWC, for starters), while still keeping your position in them.

> Read our recent post “Welcome to the Liquidity League” to learn more about the benefits of membership to different types of crypto-investors.

Sweetcoin™ has intrinsic value because ownership also means a reduction or elimination of fees (such as interest) on what you’ve loaned yourself.

This revolutionary system will allow you to tap the value of your investments without losing your exposure to their potential growth. Take the money you have borrowed from these assets to invest more, or spend it on whatever you want. You keep your original asset, however it is locked on the blockchain by a smart contract until you pay your loan off in Bridgecoin™.

If you want to speculatively buy Sweetcoin in hopes that it will increase in value and make a profit, please don’t buy our token.

If you are considering buying Sweetcoin to maximize its discounted value, we recommend buying 1 SWC for every $10 of loan value you want to derive from other digital assets (e.g. BTC/ETH), or 1 SWC for every $2 of loan you want to receive from Sweetcoin.

In the Sweetbridge crowdsale a limited quantity of Sweetcoin will be generated. Beyond the crowdsale, tokens will only be released incrementally, as network usage grows. The Sweetbridge crowdsale is not a “big-bang” event, it is a calculated and controlled process which releases Sweetcoin into the market. This ensures the Sweetcoin in circulation will be based on real value created within the network by its participants. This slow-drip approach forces responsibility and accountability to ensure Sweetcoin maintains an intrinsic value that is tightly correlated with its market price and vice versa.

Help us distribute this capability to a diverse member base by only buying as much Sweetcoin as you plan on using, so that others can participate in gaining the liquidity they need from the blockchain-based assets the protocol will support. Buying caps may come into play for each phase to promote better distribution.

With that I welcome you to become a member of Sweetbridge by registering to buy Sweetcoin on our crowdsale page. The public registration period of our crowdsale (Stage 4) opens today. Our team will be ready to help you navigate the process and provide step-by-step instructions if needed.

Visit the Sweetbridge Crowdsale page for current buying process, technical and legal details.

We appreciate all the enthusiasm, interest, and inquiries we have received to date and while we know many people are eager to participate, it’s vitally important we conduct this process with the utmost care and concern for our project contributors, partners, future members and the jurisdictions and economies where we operate.

Thank you for your continued support, and remember to connect with us and share the message of Sweetbridge across social media. Also, please join our Sweetbridge chat community for the latest information regarding the crowdsale and to connect directly with Sweetbridge team members and advisors.

Join us in building a better, more transparent, ethical, and responsible economy.