A month ago, Apple officially told people that they’ve been slowing down iPhone performance to cater the needs of the battery. According to Apple, old batteries wear out and could possibly result in immediate shut down at peak performance.

Well after that, people panicked out and then there were YouTube videos and articles accusing Apple of their wrong ideology.

So Apple made out an official apology statement on their website and told people that iOS will again optimize the iPhone when the battery is replaced with a brand new one and discounted the battery replacements to just $29. Nice strategy, Apple !

“We expected to need more time to be ready,” the company said in a statement offered up to TechCrunch this weekend, “but we are happy to offer our customers the lower pricing right away. Initial supplies of some replacement batteries may be limited.”

Many users are likely to jump on the opportunity to breathe a little extra life into their phone. The competition has certainly made the most out of the news. Chief competitors including Samsung, HTC, LG and Motorola have all used the opportunity to note that they haven’t taken similar approaches with their handsets.

Yesterday, meanwhile, iFixit used apology as an excuse to discount its own iPhone battery replacement kit to $29, even as the news was already driving a spike in purchases. The company cited the potential wait time for battery replacements as a reason to jump on its offer.

For now, however, the offer’s good, as least as long as supplies last. Apple will be offering more details on the replacement program on its site.

Posted By Karthik Mudaliar Karthik Mudaliar is a Computer Science student, who loves to write about science and technology. In his free time, you will find him reading finance books or scrolling Twitter. Feel free to contact him on any of the social media below or email him at

Karthik Mudaliar is a Computer Science student, who loves to write about science and technology. In his free time, you will find him reading finance books or scrolling Twitter. Feel free to contact him on any of the social media below or email him at [email protected]



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