The event also follows a mysterious marketing campaign for something called the "Order of 10," wherein unmarked packages were sent to several technology media folks (including me) leading them to a website filled with puzzles. It didn't take long to figure out that the whole thing was an NVIDIA joint, and that it was a not-so-thinly veiled reference of its upcoming 10-series video cards. NVIDIA is also hosting a major media event in Austin this week, so it makes sense for the company to try to make a big news splash.

I'll be covering the event live from Austin (keep an eye on my Twitter account for updates), and you can also view the whole thing on Twitch below.