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Things are heating up between the Toronto Blue Jays and the Boston Red Sox even before players hit the field for a crucial three-game match up Friday night in Toronto.

The Boston Pizza near the Rogers Centre has temporary changed its name to “Toronto Pizza” in support of the team.

A revised sign was unveiled Friday at the franchise’s Front Street and John Street location in Toronto and the team joined in on the joke on Twitter:

Jays fans shouldn’t feel too special, this isn’t the first time the restaurant chain has pulled the stunt against a Boston team.

A Boston Pizza location in Vancouver changed its name to “Vancouver Pizza” during the 2011 Vancouver Canucks’ playoff run and “Montreal Pizza” in the previous round in support of the Montreal Canadiens’ series against the Boston Bruins.

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READ MORE: Five things to look for as Toronto Blue Jays make playoff push

The Blue Jays are one game behind the Red Sox in the American League East and are hoping a return to the Rogers Centre will help them reclaim the top of the standings.

The team was knocked out of first place following a three-game sweep at the hands of the New York Yankees last weekend and all three teams are within striking distance of first place.