For a country once described by Napoleon as a nation of shopkeepers it is perhaps fitting that the future king today opens his own shop on the high street of Tetbury, his adopted home town.

Highgrove, named after Prince Charles's Gloucestershire house, will sell items from organic carrots to breakfast bowls painted with pictures of the royal hens. Shoppers will be able to buy into the prince's lifestyle by snapping up his range of gardening tools, Aga oven gloves and even a brand of Lebanese soap said to feature in his ablutions.

Honey lovers will have to move fast. The wet weather last summer was bad news for the prince's bees and supplies are expected to run out fast.

"It is a large open shop space in a Cotswold stone building and we have placed the kitchenwares, china and so on at the front, the children's items behind and the vegetables and fruit at the back," said Christine Prescott, the shop's commercial director.

"The prince is really looking forward to getting customers through the door."

Many of the products are already available as mementos at Highgrove's private shop used by invited visitors to the house. The new store will feature 700 lines and profits will go to the prince's charities, a Clarence House spokesman said. If Highgrove is a success, the prince has not ruled out starting a chain, his aides said.