Topics

Starting from and Pathway

Started writing about games – AustralianGamer – before there was a localised GameSpot / IGN.

No professional journalistic or business knowledge

Approached by Reed Pop

Was the Goal always International Expansion?

Love the Australian Gaming Community at a local level, Developers, Games and Media

Any culture shift in Gamers?

English speaking verse other languages

Differences in definitions of Hardcore verse casual gamers.

How do you enter the new market?

Finding the right people on the ground that know the culture of local markets?

Assuming you can read up without getting local knowledge

Booths at Tradeshows

Everyone can have a booth at a tradeshow

Chill out play some games have food

Anyone can find a reason to have a booth

What do you want to get out of the event?

Exposure

Recognition

Mingle Meet and Network

Make their mark

Indie Gamers at PAX Booths

Esports Teams – Selling merch

Influencer Agencies

Sales, understanding what you want to push, Community

At a consumer event, try to engage effectively

For the Fans, people following you

Trying to get new fans and followers

Metrics for Successful booth

Terrible Booth Activations

Usually by the staff attending the booth

Sitting behind the desk verse Inviting people in

You need to be forward facing

One of the favourite moments at a convention is after the last day

You’ve gone through the trenches

Esports

Luke Thompson – Head of esports at REED Pop

Working closely with Twitch

What does the audience want to see?

Tailor the content accordingly

Finding the balance between all gamers

Board Gamers

Console Gamers

PC Gamers

Cosplayers

Panels

Battle Royale – PC Area

Esports

Esports is here to stay.

Booth verse Panels and Talks

Most of the PAX events have ~8 theatres running and creating content

A broad range of topics and categories

Making sure the content is curated and there is a diverse range of people

Need to make sure there is a balanced range of content

Looking to learn more information

Event management and execution

Entertainment Exhibition and Events Australia

There are opportunities at events to volunteer

Jump on the ground, get grassroots knowledge and build from there

How do you know when to stop and move onto the next project?

This is more of a personal thing

What it is that makes you happy and what drives you

Not all businesses work out, you learn as much from your failures than you do from your successes

Everything you do is a risk and there is as much chance of it not working out than it is working out

How do you stay up to date what’s happening?

You can’t be the one person that knows everything about the industry

Relying on and Hiring other people to feed up information to keep you updated

Reed POP – Website

Guy ‘Yug’ Bloomberg