Labatt has agreed a deal to become the second national supporter of the 2015 FIFA Women’s World Cup, which will take place in the brewery’s home market of Canada.

Labatt has agreed a deal to become the second national supporter of the 2015 FIFA Women’s World Cup, which will take place in the brewery’s home market of Canada.

Labatt follows telecommunications firm Bell, which in June became the first national partner of the tournament. In total, six national supporter slots are available for the event which will be staged in the cities of Edmonton, Montreal, Ottawa, Vancouver, Winnipeg and Moncton. The 2015 edition of the tournament is set to grow from 16 to 24 countries and from 32 to 52 matches. Japan is the reigning champion having defeated the United States in the final of the 2011 World Cup in Germany.

Thierry Weil, FIFA’s marketing director, said: “We saw from the last edition of the event in Germany just how important the support of national companies is to the success of the event and are happy to see the commitment of leading Canadian companies such as Labatt. We’re looking forward to working together on the road to 2015.”

Labatt has a strong history of supporting football in Canada, with existing team partnerships in the shape of deals with Major League Soccer franchises Vancouver Whitecaps and Toronto FC. Jonathan Ritter, head of media, sports and entertainment for Labatt Breweries of Canada, said: “Labatt is committed to supporting football at a global level. Our partnership with FIFA Women’s World Cup 2015 is important in the evolution of our commitment to the sport. We look forward to harnessing the excitement of fans across Canada to ensure they enjoy each and every game during the tournament.”