The ACT Government will launch a $2.6 million campaign to promote Canberra in the wake of this year's centenary celebrations.

The campaign includes a new Canberra logo to represent the capital city, with the letters 'CBR' standing for 'Confident, Bold and Ready'.

The brand development is the product of a 15-month process, with the full brand set to be revealed in March 2014.

ACT Chief Minister Katy Gallagher says the brand represents new opportunities for Canberra.

"When we started thinking about the lasting legacy from our centenary year, it became clear that we really needed to capitalise on the community and city pride that has emerged over the last 12 months," she said.

"Early on in the year we got a real sense that people were feeling not only more connected to their city but were feeling really proud to call Canberra their home.

"This is not about just giving Canberra a new logo. Our city 'brand' has to be a collective idea - and a collective advocacy - about who we are and what we have to offer - a brand which truly represents what Canberra is all about."

ACT Treasurer Andrew Barr says most of the money will be spent on advertising.

"The bulk of the Government spend will be around promotion and what's called in the industry 'activation' of the brand," he said.

"This is consistent with what most cities are undertaking around the world and in Australia."

A three month community consultation program is underway before the official launch of the new branding.

Loading...