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Why do celebrities keep stopping by the "Killer Zone?"View videoWe're talking about the B&B Grocery, Meat and Deli at 2001 Southeast 6th St.The latest brush with celebrity happened 3 p.m. on Wednesday.Things were busy as usual at the B&B when through the crowd of familiar faces Joe Brooks noticed an unfamiliar pair of people."I asked the girl, 'Where are you from?' She goes, 'New York.' I go, 'But I know who that is.' She goes, 'Yeah, he's with you,'" said Brooks. "He wore a paper hat and everything."It was Food Network star Alton Brown."He said that his fans emailed him with this surge of, 'Go to B&B,'" said Brooks. "He's got a pretty contagious personality, you know?"Brown was in town for a one-night show at the Civic Center."People were just saying, 'Hey, you've got to go to the Killer Zone. You've got to check it out," said Brooks.The Killer Zone is the Brooks brothers creation. The boys, along with silent sister Jolene, serve killer sandwiches but they do not advertise.The B&B depends on word of mouth, which is somehow spread by mouths that are always satisfyingly full.After the visit to B&B, Brown mentioned the grocery during his Civic Center show, which helped generate even more word of mouth for B&B."After hearing Alton, you had to come. He couldn't say enough about it," said Linda Hilger, of Cedar Falls who was at B&B Thursday."Couldn't wait to get here, the entire crowd burst into applause when Alton mentioned B&B Grocery," said Vicki Collum of Cedar Falls.Brown is now the third Food TV celebrity to stop by the grocery."I think it just make the B&B that much more elaborate fun, elaborate good, elaborate what I want it to be," said Brooks.