Whether you’re a four-time NBA MVP like LeBron James or one of the most celebrated golfers of all time like Tiger Woods, the world’s top athletes are often rewarded handsomely with a bevy of lucrative endorsements. Even eSports athletes can earn lucrative endorsement deals.

Brands need athletes just as much as athletes need brands. When they’re paired together by the magic of sports endorsement deals, both can make big bucks.

Click through to discover some of the richest athletes of all time and the endorsement deals that made them even richer.