Now playing: Watch this: Apple takes the wraps off the iPhone 5S

Apple's iPhone brand is no stranger to competition, and the newest iteration of the handset, the 5S, is no exception.

Announced today during a press conference in Cupertino, Calif., the iPhone 5S features a new gold color option, a Touch ID fingerprint sensor, and improvements to the camera and flash.

But in an era when smartphones are getting faster, bigger, and more powerful, the iOS 7-touting device faces stiff competition from popular Android devices such as the Samsung Galaxy S4 and the HTC One.

Take a look at the chart below to see how these three powerhouses compare against each other.

Apple iPhone 5S Samsung Galaxy S4 HTC One Dimensions 4.87 x 2.31 . 0.30 inches; 3.95 oz. 5.4 x 2.7 x 0.31 inches; 4.6 oz. 5.4 x 2.7 x 0.37 inches; 5.04 oz. Display 4-inch Retina Display; 1,136x640 pixels; 326ppi 5-inch full HD Super AMOLED; 1,920x1,080 pixels; 441ppi 4.7-inch LCD; 1,920x1,080 pixels; 468ppi Operating system iOS 7 Android 4.2* Android 4.2* 4G LTE Yes Yes Yes Wi-Fi 802.11 a/b/g/n (2.4GHz and 5GHz) 802.11 a/b/g/n/ac (2.4GHz and 5GHz) 802.11 a/b/g/n/ac (2.4GHz and 5GHz) NFC No Yes Yes Bluetooth v4.0 v4.0 v4.0 IR blaster No Yes Yes Rear camera and recording 8-megapixel with 1.5µ pixels; 1080p full HD video 13-megapixel; 1080p full HD video 4-UltraPixel; 1080p full HD video Front-facing camera 1.2-megapixel camera; 720p HD video 2-megapixel; 1080p full HD video 2.1-megapixel; 1080p full HD video Processor Proprietary A7 (64-bit) with M7 motion processor 1.9GHz quad-core Snapdragon 600 (US version) 1.7GHz quad-core Snapdragon 600 Capacity 16GB, 32GB, and 64GB 16GB, 32GB, and 64GB 32GB and 64GB Expandable memory No Expandable up to 64GB No Battery life Embedded: Usage time online up to 10 hours on 4G LTE; standby time up to 10 days 2,600mAh removable: Usage time up to 17 hours; standby time up to 12 days 2,300mAh embedded: Usage time up to 11 hours; standby time up to 11 days Carriers AT&T, Verizon, T-Mobile, Sprint, and global AT&T, Verizon, T-Mobile, Sprint, C Spire, Cricket, US Cellular AT&T, Verizon, T-Mobile, Sprint Available

colors Gray, white, gold Black, white, red, purple (Sprint only), and brown (Verizon only) Silver, black, and red (Sprint only)

Credit: Lynn La/CNET *Upgradable to Android 4.3