Donald Goerke, a Campbell Soup Company executive whose nonlinear approach to pasta resulted in SpaghettiOs, died Sunday at his home in Delran, N.J. He was 83.

The cause was heart failure, his son David said.

Introduced in 1965, SpaghettiOs has been a fixture in the American pantry ever since. Its memorable advertising jingle  “Uh-oh, SpaghettiOs!”  sung by the pop singer Jimmie Rodgers, is indelibly lodged in the public consciousness. More than 150 million cans of SpaghettiOs are sold each year, a spokeswoman for Campbell, based in Camden, N.J., said Wednesday.

Mr. Goerke, who worked for Campbell from 1955 until he retired in 1990, also created the company’s Chunky soup line.