What’s the purpose of a mood board?

Many creatives struggle to understand why mood-boarding is so vital to the design process. They especially worry about the amount of time they spend on a mood board. But the main objective is to create an atmospheric impression or feeling, to give your client or your team an idea of what you are going to do. And if you do this well, you will save time instead of spending too much. You don’t have to stick to anything, just set your mind free and create something that is both beautiful and useful. There are no limits to your creativity. Your mood board should be the basis for further work.

Enhance creativity

As a creative professional, you are always on the hunt for inspiring stuff or the latest things. It’s about enhancing creativity. A mood board can cause a creativity boost, too. By digging through so many images, videos and ideas from other people you will definitely find some inspiration.

Give creative guidance

Take your client by the hand. In most cases, your clients are not as creative as you are. And their creative comprehension is not as high as yours. Be aware of this. Do not overcharge your client. Make it easy for him or her to follow your thoughts and imagination.

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Get a feeling for your client’s expectations

The more you include your client in your workflow, the fewer mistakes you can make. Wrong! It’s important to include him or her, but don’t concede too much power. People who are not in the creative industry often want to change things so many times that it’s just annoying and not expedient. So listen as much as possible, but do it yourself!

How to create a mood board

Step 1

First of all, you should think about the values of the company or client you are working for. Large companies often have style guides that include all values or design aspects you should be aware of. In case your client doesn’t have one, there is still no reason to worry. Through investigation and talking with your client, you should be able to get some ideas.

Work in concepts

If there is no concrete flow to your mood board, it could be the case that your client just doesn’t understand what you want to tell or express. For that reason, it’s necessary to work in a clear and structured way. In case your are going to collect random online pictures, your mood board will be confusing and useless.