Michael Bloomberg’s presidential campaign is ramping up in Arlington.

Tonight the campaign is holding an official opening celebration for its new office at Pentagon Row, located between DSW and Planet Fitness.

This weekend the office will be hosting a leg of the campaign’s Gun Violence Prevention Bus Tour, featuring D.C. Mayor Muriel Bowser and the mother featured in Bloomberg’s gun violence-focused Super Bowl commercial.

More from the campaign:

On Sunday, February 9, two national surrogates for Democratic presidential candidate Mike Bloomberg, D.C. Mayor Muriel Bowser and senior Bloomberg advisor Debbie Weir, will travel to Hampton Roads, Richmond, and Arlington as part of a multi-state bus tour highlighting the urgent need to prevent gun violence in America. Calandrian Simpson Kemp, a mother from Texas whose son, George Kemp Jr., was shot and killed is featured in the ad that aired during the Super Bowl, and her husband George Kemp, will participate in the tour. Simpson Kemp is an active member of Moms Demand Action, the grassroots movement fighting for public safety measures to protect Americans from gun violence. Joining the Kemp family will be two Virginians who were highlighted in Bloomberg’s recent digital ads. Colin Goddard was shot and injured in the mass shooting at Virginia Tech on April 16, 2007, in which 32 classmates and faculty were killed. Brenda Moss’ 34 year-old son, Shawn, was killed on August 26th, 2014 in Lynchburg, VA. He was shot 17 times in a senseless act of gun violence. Brenda has become an outspoken advocate for gun violence prevention and an active member of Moms Demand Action.

Bloomberg, the billionaire former mayor of New York City and founder of Bloomberg LP, plans to double his campaign’s already prodigious ad spending in the wake of the chaotic conclusion to the Iowa caucuses. Once considered a long-shot to capture the Democratic nomination, Bloomberg’s poll numbers have been rising — tied for third with Sen. Elizabeth Warren in a recent national poll.