Adding his voice to the right-wing outrage over Honey Maid’s TV ad featuring a same-sex couple, NewsMax’s Steve Malzberg mocked the company’s video response to its critics.

“I’m all choked up, not really,” Malzberg sneered, adding that he was upset about positive news coverage of Honey Maid’s ad.

“I don’t know how wholesome it is, it’s a company decision and now they are going to have to live with it. If they’re looking to appeal to the 5 percent of the population that’s gay, good for them, but you do so possibly at the expense of some of the other 95 percent of the population and incurring their wrath.”