"You don't see Ronald McDonald eating food," Thompson said in May 2014, adding that Ronald McDonald is rarely in schools or restaurants. Weeks earlier, the company introduced a new, more modern Ronald McDonald — his first makeover in almost a decade. That year, he bid adieu to his baggy jumpsuit and replaced it with slim cargo pants and a vest, with a red blazer and bow tie for special occasions. The makeover was announced in the midst of a monthslong sales slump that would continue for months after and eventually lead to Thompson's ouster.