It’s been 24 years since Alec Baldwin’s legendary “coffee is for closers only” cameo in the movie “Glengarry Glen Ross.”

Now we have the sequel, thanks to Trump University.

The defunct organization’s internal documents were released by court order on May 31. And you know what? They offer an absolute master class in ruthless hard-sell techniques.

Forget what Trump U taught, or didn’t teach, its customers about real estate. What it taught the “faculty” about how to close a sale is fascinating.

And this might not be the end of Trump University. On Thursday, Donald Trump took to Twitter with a vow to reopen his controversial program once a civil suit is resolved.

If you have to sell for a living — cars, insurance, or real estate, it doesn’t matter — these tips are a must-read:

Use the right words

“The most persuasive words in the English language… are: You, New, Money, Easy, Discovery, Free, Results, Health, Save, Proven, Guarantee, and Love.”

Tell people you noticed their reactions. “The words ‘I noticed’ have a powerful subconscious effect on people, because they send a subliminal message to them that they stood out from the crowd.”

And don’t thank people for showing up. That suggests their doing you a favor. “Substitute the words ‘thank you’ with ‘congratulations!’”

Don’t waste time

Trump U estimated that only 20% of people who showed up for the sales pitch would buy into a seminar. The rest are just going to waste your time. “You need to judge within 10 seconds or less if this is someone you’re going to be able to close,” they told salesmen. And “you should be able to close someone within two minutes or less.”

Minimize the cost

That $34,995 Trump U tuition? It’s actually a “saving” of more than $13,000 from the “list price” of $48,490.

It’s not much… compared to the cost of a real estate deal, or a medical degree. And if you put it on your credit card, “you can have a Trump certified Mentor fit into your budget for less than $600 a month.”

Oh, and try to avoid the dreaded D word when discussing prices.

“Never say dollars — sounds too big.”

Control the conversation

“Be presumptive. Say, “It looks like you’re ready to enroll. Let’s get you started!”

Don’t let the customer ask lots of questions. “The person asking the question always has the power… they will begin to enjoy the power on a subconscious level… having us ‘wait on them’ gives them a feeling of supremacy.” Answer a question with a question of your own.

Create false senses of scarcity and urgency

Move quickly. Emphasize this week’s “bargain” prices.

Don’t put out too many products to sell. “It will always look better to add than to take away… Create scarcity!”

And create a fake sense of momentum. “Get the (Trump U) packages out in front of potential buyers ASAP so even if they have a problem or a question later on — or even do not buy at all — it looks to everyone else in the room that people are buying packages and filling out registration forms.”

Slip favorable conclusions into your questions

Don’t ask customers if they like the program AND if they’re ready to buy. Say, “It sounds like you’re in love with our program AND that your only real issue that you’re just a bit busy right now… is that correct?” They’ll answer yes to the second question — and not realize they’ve just agreed they “love” the program as well.

It’s not ABC; it’s ABT

“ABC,” said Alec Baldwin. “Always Be Closing.”

But Trump U says that’s not quite right. Try to close someone too early and you may just get resistance. Instead, “ABT is better: Always be Testing. Always test that they are with you and that you are with them. Test for outstanding objections… And, yes, test for readiness to close. But only at the right time.”

Sell to the heart, not to the head

“You don’t sell products, benefits or solutions — you sell feelings.” Every buying decision “is always emotional, and usually subconscious.” Don’t ask what your customers think about what you’ve told them. Ask them how they feel about it.

Make them feel inadequate

Let them feel that without your help they’re a failure and they will continue to fail. Trump U recommends, for example, this pitch to a potential customer: “You’ve had your entire adult life to accomplish your financial goals. I’m looking at your profile and you’re not even close to where you need to be, much less where you want to be… Your plan is BROKEN and WE WILL help you fix it.”

The final blow

When you’re having trouble closing, try the “Three Choices Turnaround.” Tell them, “As I see it, you’ve got three choices.” First, “You can choose to do nothing more. You can be content with that you’ve got right now.” Second, they can try to fix things on their own, and end up making a lot of disastrous beginners’ mistakes, whether in real estate or something else. Or, third, they can hire Trump U and learn from their “experts.”

Also read:Rick Wilson says Donald Trump’s money is a myth; will he bankrupt the RNC too?