A man lights a large pipe to mark the beginning of the Chap Olympiad , an eccentric sporting event held in Bedford Square in London. The event has been held annually since 2005, and is a 'celebration of athletic ineptitude and immaculate trouser creases … welcoming the elegant and the unathletic to take part in events such as the pipeathlon, iron board surfing and umbrella jousting, rewarding panache rather than sporting prowess'