All The World’s A Stage, And All The Men And Women Merely Players…

AKA: Are you serving your audience?

Lee Schneider sounds kind. He looks kind. You get the impression that he’ll follow the old bard’s maxim to, “Love all, trust a few, do wrong to none.”

Trust a few? Indeed, just a few. Schneider is a grizzled veteran professional of the creative space.His father was an executive in the heyday of the big TV networks. Schneider came up in that environment, and worked as a journalist and writer-for-TV for some juggernauts like Good Morning America, Dateline NBC, A&E, and The History Channel among others.

He’s got that “consummate professional” feeling about him, and he suffers not fools in his creative work. His creative work is focused squarely in one place: on the audience.

There is something of a large divide in audience-focus between the current generation and the older one. Take Lee’s guidance on “creating a signature moment” in a piece: