Bussiness Context

Gaadi Bazaar, an initiative of the Cholamandalam Investment and Finance Company Limited, approached Ionixx with a specific business requirement.

They were looking to build a structured dealer/vendor trading ecosystem, driven by values of transparency, for buying and selling commercial vehicles online.

They sought to develop a vehicle trading platform, equipped with information and functionalities on pricing, promotional offers and discounts, insurance policies, market pricecomparisons, and expert recommendations

At its core, the need was to build a robust and open platform to empower users to carry out vehicle trading activities in the automobile market in a secure and seamless manner.

Challenges

As online trading communities across all industries continue to grow popular, there is a constant need to bu ild a trustworthy and sustainable channel that scores highly onoperational efficiency

While attempting to build a platform to streamline online vehicle trading operations for Cholamandalam Finance, Ionixx identified the following challenges:

Several consumers are constantly plagued by issues of trustworthiness when it comes to buying a used vehicle.

Need for a structured platform to build credibility among the buying and selling community.

Lack of an efficient pricing system that is compliant with marketplace best practices.

Absence of streamlined funding and insurance functionalities at a single touchpoint.

Slow and ineffective search functionality.