SOUTH ORANGE — Move over, SXSW, there is a new festival in town.

South Orange officials are teaming up with Seton Hall University to put on a "South by South Orange" festival this June that organizers say will help foster the growth of an arts community in the village. School and village officials hosted a press conference at the college campus last week to announce the new event.

"We are such a diverse community," Village Trustee Stephen Schnall, who is producing the festival, said Wednesday.

"And, we believe that those socio-economic, racial, and ideological differences can culminate...in a positive way."

The group has named the theme of the inaugural 3-day event, happening June 26-28, "Creative Collisions."

"We are no longer the ivory tower," Michael Zavada, Dean of Seton Hall Arts and Sciences, said at the announcement. "Colleges are now measured by the influence they have on their community, their region, and the world."

"This is our home," he said, adding that Seton Hall has been in South Orange for 157 years, so partnering with the village is "natural."

The weekend is set to feature a diverse line-up of events that highlight artistic and technological innovations, organizers said.

The collaboration between the village and school, which Schnall has dubbed a "communiversity," has resulted in events like a Tech(ing) Ball, which will have musicians and app developers simultaneously creating improvisational content based on their influence on one another. Guests will be able to walk through a room with the band on one side, and app developers on the other, as the app development process is projected onto big screens around the room, organizers said.

"I think the (inclusion of education) is one of the most exciting things," Will Calhoun, former Living Colour drummer and one of the performers slated to take part in the festival, said at the event. "I am honored to be a part of it."

See the full line-up of festival events and ticket information here.

Jessica Mazzola may be reached at jmazzola@njadvancemedia.com. Follow her on Twitter @JessMazzola. Find NJ.com on Facebook.