by Mary Brynn Milburn [Public Relations]

As public relations professionals, we know how to figuratively stretch a dollar. Occasionally, clients don’t have a recurring roster of robust news, or the news they do have is not always deemed media-worthy (think internal company announcements or minor hiring shifts). As PR practitioners, we’re tasked with helping clients make the most of the messages they disseminate, even if the content isn’t necessarily “new” news.