The public hashtag

Opening the “#skiing 7,5m posts” hashtag results in an impersonal and noisy experience that does not add value to you as it is fully public shared with every single registered user.

The personal hashtag

Opening the “#skiing with jjsandgreen and 7 others” hashtag results in a highly personal experience as it is your own collaborative hashtag within the #skiing hashtag you share with 7 friends.

The following hashtag

Opening the “#skiing with bobbybrown and 4 others” hashtag results in a personalized experience as you already follow @bobbybrown and this is his collaborative hashtag within the #skiing hashtag he share with 4 friends.

Our prototype series

Test our prototype series at: ig.lisa.gl ^

Skip to Questions & Answers: http://ig.lisa.gl/#qa

Hashtags are an important matter to me, so feel free to ask unanswered questions in the response field below or DM me on Twitter. I will try my best to answer questions through prototype flows.

I’d love to hear your thoughts

Tweet or DM: jjsandgreen

Direct Email: jj@openballoon.com

(Disclaimer: Neither myself or any team member at Balloon inc represents or work at Facebook or Instagram. We do not know about their work, product infrastructure or plans other than what is publicly available.)