How can personality data help my company?

(read more) In most jobs, your success is closely linked to your ability to work with others -- your "people skills." Leaders need to understand their team's behavioral dynamics and motivations to help each person grow and flourish.

Sales professionals need to persuade, negotiate, and communicate value in a way that resonates with their clients. Recruiters and hiring managers need to create accurate job descriptions, identify the best candidate matches, and set up new hires for success. Coaches, trainers, and consultants need to help their clients lean into their strengths, manage their weaknesses, and be more productive.

If you're trying to accomplish any one of these goals in your current job, you already know how important it is to understand the unique personalities of the people and teams you are dealing with. However, personality information is not always available or accurate.

With Crystal, however, you have access to anyone's personality profile within seconds. Crystal uses a technology called Personality AI to analyze millions of online data points to identify someone’s personality. Together with traditional assessments, you can use this data to quickly understand a person's behavior, motivations, and communication style.

With a powerful and flexible platform, Crystal offers solutions for leaders, salespeople, marketers, recruiters, hiring managers, coaches, and anyone else who needs access to fast and accurate personality data. Without Crystal, personality differences create problems.