Its popularity with Chinese tourists, who want luxury Western goods at bargain prices, is underlined by the fact that sales to non-EU tourists are rising by more than 60pc. Sixty-five per cent of Bicester shoppers are international tourists. Even at Cheshire Oaks in the North West, sales to Chinese tourists are up 20pc. So significant a chunk of their market is it that McArthurGlen became a founder member of the UK China Visa Alliance, which campaigns to ease the restrictions on Chinese tourists.