The Ecommerce Survey is now

For the fourth year running Magento remains the most popular platform on the market. This survey sees an additional 35% added to Magento’s site count. Even with this growth it maintains a stable 26% of the marketshare due to the growth in other platforms and further software being added to the survey to improve coverage and accuracy.

Over the last year, the number of ecommerce sites detected in the Alexa top 1 million has increased by 34% to 46,859.

The addition of WooCommerce has shown the Wordpress plugin to be a sizeable competitor to Magento, with 4,524 sites. While it would typically be considered as a software for smaller ecommerce companies, it is now the second most popular. Plugin updates have been very frequent recently for WooCommerce, with 8 point releases this year already.

That being said, Magento widens the gap when considering higher traffic ranks. Looking at sites that have ranks higher than 250,000, we see 2,516 Magento sites while WooCommerce responds with 692.

Other platforms that see increases are PrestaShop and Shopify. It is not surprising to see growth from Shopify as they have had a number of significant announcements in the last year including launching Payments, POS System and Shopify Mobile. OpenCart also sees growth of 50%, an even greater increase on its jump of 39% that was seen last time. Part of this could be down to improved signatures, but there has been one version and 5 point releases of OpenCart in the last year.

With consecutive losses on recent surveys, both Zen Cart and osCommerce continue to move down the ecommerce league table.

A further 28 technologies have been added with 77 ecommerce platforms now being recognised. Many of the new platforms are smaller technologies so they are towards the bottom of the full results list.

For the first time, other forms of technology have been searched for, e.g. cache tools, CRM, web servers, analytics and CMS. The aim of which is to allow for more in depth analysis such as that 628 (5%) Magento stores are also using Varnish as a caching mechanism.

Using these results, I have also been able to identify that up to 16% of ecommerce sites are now using responsive design techniques through the responsive ecommerce survey.

The Top 100K

Turning to the top 100K busiest sites according to Alexa, 2,373 stores were detected. In this section of the survey we are expecting more enterprise-focussed shopping cart solutions.

The results of which show that Magento continues to have the most stores in the top 100K. Identifying 704 Magento installations means that it sees a slightly increased majority of 30% compared to the full 1 million. Second and fourth most popular in this category are the traditional Enterprise products IBM WebSphere and ATG Web Commerce. However, newcomer to the survey, WooCommerce takes third position in the top 100K with 186 sites.

Full Results

Here are summarised results for each platform.