Loyalty and retail-market projects unite unintentionally through realization of different algorithms and business models across customers’ needs. One of such projects — RewardMob, functions in similar to TokenLoyalty space, however touches totally different market need. The need to be rewarded for playing games. This is why we decided to take a look at this project, especially that it also uses Waves technology, advancing its fast protocol feature.

We asked questions to Todd Koch, RewardMob’s CEO. With “Italic” font presented are our comments.

Q1: Describe RewardMob as a product you would sell in 15 seconds.

RewardMob is the first blockchain powered mobile eSports platform in the world. We partner with existing mobile game developers to provide free-to-play and pay-to-play tournaments for their players.

Comment: The market was good targeted, what is important, like in TokenLoyalty, RewardMob started from cooperation with partners, securing commercialization of the introduction process.

The source of inspiration for RewardMob?

I thought to myself why doesn’t mobile gaming pay in real life. PC based esports has become a billion dollar business but mobile has lagged behind. it’s time to catch up.

What is the added value for ICO participants?

People that participate in the sale are getting a bonus of RMOB tokens when they make a purchase in the ticketsale. The other big benefit is that they will be able to play games and earn even more RMOB tokens.

Comment: In context of long-term value, it would be great if CEO described the demand/supply mechanism for this utility token.

How does RewardMob differentiate itself from its competitors (if there are any)?

Our only main competitor is Skillz.com. Skillz has done a great job blazing train in mobile esports but the market is massive so there is more than enough room for competition. Our big differentiator is our tournament structure. Will skillz focus is on player vs player our goal is to host massive tournaments. We also host free-to-play and pay-to-play tournaments while skilz primary focus is on pay-to-play. We feel we appeal to a broader audience.

What is the structure of your team?

We have 12 people working with us now. 5 in our head office in Canada. 1 in Vancouver, 1 in San Diego, and 5 in our newly opened office in Prague.

Comment: As people may identify, the technical part of the team has connections to game industry, which was a handicap in sales.

What are the biggest challenges in the industry your project will have to fight against?

Regulatory compliance. We have worked very hard to make sure that our project stays compliant. With regulations changing rapidly it’s always a challenge to stay on to top of it.

Comment: We had the same issue in TokenLoyalty — the token had to stay “utility token”, not to enter the definition of securities, which would create problems for our users. This is a broader problem, people should look at, engaging in ICOs. If an ICO is a security, it is worth checking if it is compliant with rules of a specified country you live in.

Mission and vision of the project?

I want RewardMob to become the Pokerstars of mobile gaming. The go to place for people to play competitive mobile gaming tournaments. We will be hosting a lot of qualifiers and 4 major tournaments each year. The first of which has just been released called Road to Russia. RewardMob is working with Waves to sponsor a host of tournaments, with the winners going to the World Cup in Russia in July 2018.

What is your main target group of customers?

Our target audience is anyone with a smart phone. The beauty of our business model is that anyone with a mobile phone can earn RMOB cryptocurrency by playing mobile games.

What is your main advantage over competitors?

The blockchain integration is huge. By removing cash it removes the barrier to entry for people all over the world. It also prevents credit card charge-backs and fraud while allowing players money to be stored safely on the blockchain.

What are the statistics of market for your project (i.e. market depth, amount of customers, etc.)?

We launched mid January and we already have over 65,000 players registered and have given out over 3,500,000 RMOBs as prizes. You can install our app on iPhone or Android phones by searching for RewardMob in the Appstore and Playstore.

Will your customers be forced to validate KYC/AML?

Because we are selling tickets and giving tokens away we are handling the KYC process after the sale is complete and before users are able to withdraw from their account. We do have certain areas that players can not participate from globally and that specified as part of the registration process. We also use IP and geolocation.

Is the project your passion? How you relate it with your life?

This has been my life for the past 28 months. Myself and Colin my co-founder work 20 hours a day 7 days a week on making this successful. We are also fortunate to have built a solid team of guys that share the same passion and we wouldn’t be here without the hard work that they all put in every day.

How you encourage community to support your project?

We have built a loyal group of Telegram users that has surpassed 20,000. We are also working very closely with Waves. There is a great mutual benefit for both of our our companies as well as all of the members of both of our communities. We use our community as our sounding board. When we release games, updates and new features they provide instant feedback to us. We use this feedback to make changes to deliver a better user experience for our players.

Comment: In one of our articles, we mentioned that in this time, where there is a lot of ICOs, the key to success is cooperation (this also explains our interview with RewardMob) — cooperation may also be one of the points of validation, because effort put into it, requires a lot of energy. So the paid effort is one of the context-keys to identify good projects.

More info about RewardMob:

http://ticketsale.rewardmob.com

Want an interview or a movie about your ICO? Contact TokenLoyalty team: https://t.me/tokenloyaltyico