The ad that led to more than 500 accidents because drivers got distracted. The ad that led to more than 500 accidents because drivers got distracted.

An advert showing a woman's bare breasts on the side of vans in Moscow has caused 500 accidents in just 24 hours, said a report. In the ad, a woman cups her breasts with a thin blue strip across her nipples.

The advert, which read "They attract" and posted on 30 vans, was part of a PR campaign.

More than 500 car collisions were reported in the city as these vans drove around Moscow.

One of the motorists who suffered a collision said: "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck.

"It made me late and left my car in the garage and although I am insured I am still out of pocket," the mirror.co.uk quoted 35-year-old Ildar Yuriev as saying.

Sarafan Advertising Agency, which brought out the adverts, said the company would compensate to all the victims.

"We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport.

"We wanted to draw attention to this new format with this campaign.

"In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance," the report quoted a company spokesman as saying.