Artemis team director Iain Percy believes the current format of the America's Cup is the way forward.

Artemis Racing boss Iain Percy has urged Team New Zealand to maintain the current format of the America's Cup should they go on and beat Oracle.

With the yacht club that holds the Auld Mug dictating the rules and regulations, not only is the oldest trophy in sport on the line in Bermuda but the future of the regatta itself.

Oracle replaced the old challenger of record for this event by expanding to a majority rule situation and all of the teams are on board with the Americans - apart from the "lone wolf" Kiwis.

Team NZ have been operating out of sync with the five other syndicates on several key issues and, importantly, they haven't signed on for the plans agreed by their rivals to continue under the current format in the 50-foot catamarans and also to have the Cup sailed every two years.

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While Team NZ have not revealed their plans should they win the America's Cup match, which begins on Saturday (Sunday NZ time), they have indicated that they may revert to some of the traditional aspects of the event.

America's Cup / YouTube Artemis manager and tactician Iain Percy believes the America's Cup final will come down to sailing.

Given their relationship with Italian syndicate Luna Rossa, who sat out this cycle in frustration at the constant rule changes, they could go back to the having a challenger of record who would help determine the rules.

But Percy believes that the unpredictable nature of the racing in Bermuda has proven that the current system is the way forward.

As Artemis exited the regatta at the hands of the Kiwis in the challenger final on Monday (Tuesday NZ time), Percy was confident that Team NZ management would make the right decision.

"I think it's pretty hard to deny that the racing that we've seen has been some of the best sport that any of us have watched in the last 20 years," the Artemis team director said.

"And it does come from very fast spectacular boats that can turn on a sixpence and keep the tactics of the racing side tight the whole time.

"If they go on to win it will be their call but ultimately we're sailors and we're all passionate about our sport and we want what is best for it."

The framework that exists now has the teams looking to expand the world series between America's Cups and have some continuity around design basics, hoping to keep costs manageable.

Artemis is bank-rolled by Swedish billionaire Torbjorn Tornqvist, who Percy said was a big believer in the current format.

But in addressing his team following Monday's result, skipper Nathan Outteridge said Tornqvist indicated that he would stay involved with the Cup no matter who comes out on top.

"The message he gave to the whole team is that he is incredibly proud of the improvement from the last campaign," Outteridge said.

"He knows that to win the America's Cup it takes trying time after time and I think regardless of who wins he would love to keep pursuing his dream."