In a glamorous event at the Star Residences Show Gallery, Samsung Malaysia unveiled The Frame. This is a new lifestyle-focused TV that is designed to beautify the room like a work of art. It literally transforms into a digital art display to complement the aesthetics of the room.

The Frame TV by Samsung

The Frame is a fully-functional 4K LCD TV, but instead of fading to black once you turn it off, it transforms into a work of art. Its Art Mode feature allows you to display 100 exclusive works of art by 37 renowned designers, or family photos – all controlled through a smartphone app.

The Frame is equipped with a brightness sensor that allows it to adapt to the changing levels of natural light in the room. It also has a motion sensor that turns off the display completely whenever the room is empty. This allows it to save electricity, while ensuring that the art work is always displayed whenever someone is in the room.

To ensure that The Frame matches the ambience and décor of any living space, it has a magnetic frame that can be customised with Walnut, Beige wood and White finishes. It also boasts the Samsung No Gap wall mount, which allows it to be installed flush against the wall. Thanks to its Invisible Connection design, it can be mounted like a painting, without messy cables.

Price & Availability

The Frame from Samsung is available in 65″ and 55″ options. They will officially make its debut in Malaysia on 15 August 2017 at the following recommended retail prices:

65″ The Frame by Samsung : RM 14,999 / ~US$ 3,569

55″ The Frame by Samsung : RM 9,999 / ~US$ 2,379

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