If you're not creative in recruiting, you're falling behind. And this week, Minnesota head coach P.J. Fleck is ahead of the curve.

Following a pair of recruiting camps – "Night Under the Lights" and "Big Man" – Fleck tweeted out a video highlight promoting the Golden Gophers camp experience. It's just over a minute long, and it showcases what Minnesota's camps are like for prospects.

A couple ELITE camps in the books, excited to see more ELITE prospects in our next few!! Make sure you sign up! #RTB https://t.co/QCnbyomMFz — P.J. Fleck (@Coach_Fleck) June 8, 2017

The video also features a number of recruits, which caused a bit of a tizzy. Per a source, a number of schools reported Fleck for committing a recruiting violation following his tweet. Institutions are not allowed to post videos of prospective student athletes for recruiting purposes, per NCAA rules.

However, per a compliance source, the Golden Gophers have found a loophole in an NCAA Interpretation that allows for the video.

Fleck is using the video as an advertisement for Minnesota's camps, which is allowed per NCAA rules: "It is permissible to post a photograph or video of a prospective student-athlete taken during the normal course of camp of clinic activities within permissible camp or clinic information and advertisements," the interpretation reads.

Basically, Fleck got creative, and it paid off.

Pushing the envelope is nothing new in recruiting. In fact, when done legally, it usually results in a positive gain. Most notably, Michigan head coach Jim Harbaugh found an NCAA loophole during the 2016 recruiting cycle that allowed him to have a sleepover a recruit's home.

Fleck and Minnesota are tapping into a creativity that's usually rewarded on the recruiting trail. The Golden Gophers recruiting class currently ranks 19th in the nation, and a large reason for that is Fleck's willingness to be innovative on social media – Minnesota uses a GIF of a bat symbol to announce commitments, for example.

This isn't quite a sleepover or a nation-wide camp tour, but Fleck certainly found a way to get ahead in recruiting this week.