On Tuesday night, a man tweeted about cancelling his Zomato order. (Representative Image)

On Tuesday night, a man tweeted about cancelling his order placed on food delivery platform Zomato as the designated rider was a "non Hindu". Zomato's response to his complaint is winning the Internet.

"Just cancelled an order on @ZomatoIN ," Amit Shukla tweeted. "They allocated a non Hindu rider for my food they said they can't change rider and can't refund on cancellation."

In a series of tweets, Amit Shukla, a resident of Jabalpur in Madhya Pradesh, also shared screenshots of his conversation with Zomato's customer care, saying he would take up the issue with his lawyers.

"Just cancelled an order on @ZomatoIN they allocated a non hindu rider for my food they said they can't change rider and can't refund on cancellation I said you can't force me to take a delivery I don't want don't refund just cancel," wrote Mr Shukla in a now-deleted tweet.

Here are the screenshots he shared:

"Food doesn't have a religion. It is a religion," Zomato responded this morning.

Food doesn't have a religion. It is a religion. https://t.co/H8P5FlAw6y — Zomato India (@ZomatoIN) July 31, 2019

They also shared a longer statement later in the day:

Food for thought pic.twitter.com/zZ3k6YfuzI — Zomato India (@ZomatoIN) July 31, 2019

Zomato founder Deepinder Goyal echoed his company's stand, with a firm message. "We are proud of the idea of India - and the diversity of our esteemed customers and partners. We aren't sorry to lose any business that comes in the way of our values," Mr Goyal tweeted.

We are proud of the idea of India - and the diversity of our esteemed customers and partners. We aren't sorry to lose any business that comes in the way of our values. ???????? https://t.co/cgSIW2ow9B — Deepinder Goyal (@deepigoyal) July 31, 2019

Zomato's response was widely praised on social media for "rejecting bigotry and hate"

National Conference's Omar Abdullah tweeted in support of the food delivery platform.

Respect. I love your app. Thank you for giving me a reason to admire the company behind it. https://t.co/nohfkYsrJQ — Omar Abdullah (@OmarAbdullah) July 31, 2019

Harsh Goenka, chairman of RPG Group, shared a screenshot of Zomato's response and said: "If you ask me who I am, I will say I am an Indian, a son,a father, a businessman, a Hindu...my being Hindu is only one aspect of my identity."

If you ask me who I am, I will say I am an Indian, a son,a father, a businessman, a Hindu...my being Hindu is only one aspect of my identity. Yet world over, identity is being defined by narrow confines of religion at cost of all other identities.

It's a dangerous trend!

#zomatopic.twitter.com/3lcVluNGZI — Harsh Goenka (@hvgoenka) July 31, 2019

Actress Swara Bhasker praised Zomato's response

As did former Chief Election Commissioner of India, Dr S Y Quraishi

Salute Deepinder Goyal! You are the real face of India! Proud of you. https://t.co/6XnO9NsYgj — Dr. S.Y. Quraishi (@DrSYQuraishi) July 31, 2019

Here is how others reacted:

This statement from a startup founder is what is required. Only @ZomatoIN from now on!! — Abdul Rasheed اعيش فلسطين (@VivaaPalestine) July 31, 2019

Well handled by Zomato.... — Rushank (@rushanksoni19) July 31, 2019

My next 5 orders will be from you ❤️ — Khan Saab (@CanadianSaab) July 31, 2019

Well said! Rare to find corporate voices publicly rejecting the growing hate and bigotry. ???????? — SamSays (@samjawed65) July 31, 2019

What do you think of the incident? Let us know using the comments section.