IT was meant to be a high-glamour, fly-on-the-wall show about some of the women who make the world of some of Australia's most popular magazines.

Instead, Park Street now has the moniker of the most unsuccessful debut of any locally produced Australian pay-TV series ever - a really expensive flop, in the frankest of terms, reported The Daily Telegraph

While the four titles in question manage to sell hundreds of thousands of copies, it is apparent that viewers really don't give a damn about the women behind Madison, Shop Til You Drop, Cosmopolitan and Dolly.

Not one single viewer was recorded as watching it in Melbourne or Adelaide on Wednesday at 9.30pm on Arena.

An excruciatingly low 876 viewers watched it in Sydney - an unheard of figure if you take out the Uzbekistan news at 5am on SBS - while 76 people in Perth tuned in to watch the women produce their magazines.

In all, there were 6289 viewers - the majority from Brisbane.

Ben Elton's Channel 9 show was axed on Wednesday for only hitting 491,000 viewers.

"There was a lot of expectation here, but it was a disaster," said one ACP insider. "The joke is, the only people who were watching it were those of us who work here.

"It was about as exciting as waiting for the printer to get fixed - and we're betting that will be the plot of next week's episode.

"It was just terrible and embarrassing."

An Arena spokesman played down the disastrous debut while pointing out that Park Street will move to Monday night at 8pm.

"There are several encores of last night's episode between now and [next week], as is the strategy with all our local programs, giving our subscribers multiple chances to sample the programs," the spokesman said.