“I think the organization is happy to do that. I think we understand the size of our stadium,” said Chris Colleary, the team’s vice president of ticket sales and service. “We have a lot of volume to fill and we have to be price sensitive to do that.”

A strong season ticket base is important to any NFL team, but that’s especially true in Buffalo. New Era Field has one of the larger capacities in the NFL, and Western New York is one of the smallest economies in the league. Single-game tickets to December home games are always going to be a challenge to sell, which makes the 10-game commitment that comes with being a season ticket holder that much more valuable.

“That’s one of the reasons we try to be very fair with our season ticket pricing,” Colleary said. “In a perfect world, we’d have two home games every month and it would be a very even distribution. That’s out of our control. We do the best we can.”