Taylor Oake grew up in a family that lives and breathes Detroit Red Wings hockey, and one that has done so for generations.

It's in their blood, says the 27-year-old Granger, Indiana resident, citing his first-cousin-once-removed Al McLeod, who played for the Wings during the 1973-'74 season before going on to play six years in the World Hockey Association.

And so Oake -- who recalls the first Red Wings game he ever attended just so happened to be April 1, 1998, when Chris Osgood and the Colorado Avalanche's Patrick Roy got into a major scuffle at center ice -- as a Wings worshiper, had to have an opinion on the name chosen for the new hockey arena being constructed in Detroit, right?

Except he didn't. Not at first anyway. "To be honest, we didn't think much of it," Oake said.

A lot of people did express an opinion concerning the moniker "Little Caesars Arena," however, and Oake eventually came around to ask the all-important question: what's in a name?

He and his father, Cyril, who sports a Red Wings tattoo on one arm, thought about it some more and came to the conclusion that the name decided upon for the new arena wasn't the greatest fit.

"The name just doesn't quite capture the rich history of the Red Wings and Detroit," Oake said.

Other fans were coming up with nicknames for the Wings' new home as soon as Olympia Entertainment, which is owned by the Ilitch family and will serve as manager of the new arena, announced the name in April, and so Oake and his father thought they might give it a shot, too.

Their combined brainstorming efforts led them to "The DoughJoe," which they have just recently begun in earnest to push for as the official or unofficial nickname of Little Caesars Arena.

"It was kind of really a two-tier thing," Oake said. "People seem to not really want to let go of the Joe, (and so) that part is really kind of self-explanatory in paying homage to all the wonderful years in Detroit and the 25 consecutive (seasons) making the playoffs."

"And then 'Dough' obviously being a little tip of the hat to Little Caesars and the future of the Red Wings. Together, combined as one word, and a dojo being kind of a training arena for warriors ... it kind of has that battleground, combat-warrior feel to it as well."

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Oake said he had the term trademarked shortly after he and his father came up with it and over the last few months the pair had been working on getting logos designed, a website set up and social media accounts created so that the initiative could be officially launched.

Along with the help of Oake's wife Holly, 24, that initial launch occurred this month, and T-shirts bearing "The DoughJoe" logos can now be purchased at doughjoedetroit.com.

Oake said the venture is not about making a profit, however.

"We don't care if we sell the shirts, we want it to just catch on," he said. "The T-shirts were more to substantiate ourselves as an entity, as some sort of company to go along with the trademark.

"We are counting on friends and them sharing it and expanding to multiple networks and hopefully it will have that trickle effect. That's going to be our kind of on-the-ground initiative going forward, to just really try and get the people of Detroit and the surrounding Michigan area excited about it and just get it trending."

Only time will tell if "The DoughJoe" nickname will catch on and resonate with fans. For now, Oake is driven by one vision.

"I'm thinking it's 7:30 on a Tuesday night," he said, "(and) I can hear that 'silver fox,' Mickey, now: 'I'm Mickey Redmond, joined by Ken Daniels, and you're watching Red Wings hockey at The DoughJoe.'"