Getting the word out about a game is tough. Really tough. Try as you might the world is a full of games with "great ideas." The social reach needed for a successful game launch is a huge hurdle for small teams and maybe more so for hobby or solo developers like myself.

Over the last week or so I've posted and shared a GIF and a video of a low poly waterfall. I created the scene to test particle effects for use in my second game. I spent a little extra time making it look nice as I wanted it to be a real prototype - could I actually make a half decent water fall?

Based on the response, the answer is yes, yes I can make a half decent water fall.

The Numbers

I first posted the waterfall on twitter. As of writing this the tweet has been re-tweeted 18 times and been liked 42 times. This seemly earned me 10-20 new followers and maybe a few more over the next several days as the tweet continued to get some attention. Not bad but not viral.

A post on the low poly reddits earned over 500 up votes. One or two people asked questions and I was able to share more info about the game. My website (this site) also saw a bump of about an extra 100 views. Not bad, but still not viral.

Then 10 days or so later I posted on Imgur, a site I mostly use to share images with online friends. I posted the GIF and saw 60-70 up votes before heading to bed. Nothing too exciting. When I woke up the image had over 1000 votes and was featured somewhere on the front page. Imgur classified it as a "most viral" image - at least for a few minutes.

As I type this post the image has almost 1200 up votes and 290,000 views! Wow.

So what?

Those votes and views trigger a dopamine rush, but what did they really do for me? How did they move my game forward?

I'll be honest I wasn't prepared. My game's landing page is pretty basic. I was updating a few bits as all the views and up votes were rolling in. I didn't link the game right away, and probably only the last third of the views had access to more info about my game.

Oops. Maybe a big oops!

So the best that I can tell here's my gains from the imgur post:

Twitter followers - nothing significant.

YouTube - 7 or 8 followers

Newsletter - 28 at last count

Discord - 8 or 9

Website - 480 visits and 700 page views

These numbers are small... The Newsletter and Discord were the most exciting as both were essentially at zero before. I had "launched" the Discord server just a few days earlier with zero publicity and the newsletter gets almost no push from me.

While this activity felt good it's not the 1k, 10k or 100k people that I might need to launch a game "successfully," whatever that might mean.

My Take Aways

I'm writing this post as much to share my experience as to organize my thoughts and what I learned in the process. For me this was a break through in the PR department, even if it's small. It helped me understand and get a feel for what success could look like.