HIP-HOP Jaden Smith Is the Newest Face of Louis Vuitton

Jaden Smith has been tapped as the newest face of Louis Vuitton.

Jaden Smith Explains That Batsuit He Wore to Kanye West & Kim Kardashian's Wedding

Known for his unusual style of wearing dresses for shirts, Smith will be featured in the ad campaign for the brand’s spring/summer 2016 collections. Louis Vuitton creative director Nicholas Ghesquiere announced the news through Instagram on Saturday (Jan. 2).

Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber A photo posted by (@nicolasghesquiere) on Jan 2, 2016 at 3:33pm PST

Smith, the son of Will Smith and Jada Pinkett, was named one of GQ’s 20 Most Stylish Men Alive in 2015. Some of his more unusual fashion choices include wearing a black-and-white outfit that included a skirt at his prom, and showing up in a white Batman suit at Kanye West and Kim Kardashian’s wedding.

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The young rapper told GQ that his style icons are Batman, Robin, Superman and West. At a young age he called himself the “king of animal print,” but now says he prefers waring black and draped clothing so he can feel like a superhero.

Smith continues to promote his MSFTSrep clothing line on social media.