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Current mobile advertising models are ineffective.

Mobile websites and most mobile applications typically display advertisement on the side or as banner ads, where users’ true attention cannot be captured.

In the era of duopoly by Google and Facebook controlling almost 60% of the global digital advertising, advertisers are hoping for emergence of legitimate third player to help keep prices in check and delivering more effective brand exposure.

Ad Fraud is another major issue in the mobile & digital advertising space. Malicious click-bots and fake traffic have cost advertisers $6.5 billion globally in 2017, according to a report from Association of National Advertisers (ANA) and White Ops (a cyber security firm which exposed the “Methbot” operation).

What is SwipeCrypto?

SwipeCrypto introduces a decentralized mobile lockscreen advertising solution leveraging:

(i) blockchain & smart contract for transparency

(ii) Ethereum ERC20 token approach for micropayments, rewards and in-app utilization

(iii) Building on top of proven SwipeRich (www.swiperich.com) advertising platform.

(iv) SDK to allow 3rd party publishers to effectively monetize their lock screen, increase active usage & user retention without interrupting their existing in-app workflow.

Why SwipeCrypto ?