When we see a logotype most will see a picture of an icon. Small picture. But this understanding tends to change as soon as one has his own business.

Then we realise that design has to be effective — it should capture the eye of the right customer; be communicative of the business, easy to use and (of course) be beautiful to look at. So crafting a brand is a process of multiple steps to be made to create the eye-catching design.

The process involves multiple steps — starting from selecting suiting colour palette, defining the shape of the mark, exploring icon construction, proportions and dimensions; creating or adjusting the font. Being a brand designer for over 7 years, I strongly believe logo construction is the most important part of all the branding process.

In this post, you will find 10 geometric logo structures & composition examples done by TIE A TIE branding agency.



Have a look!

1. Charming Zebra icon

We were working on developing a bold icon capturing “cheeky” Zebra character. To achieve desired minimalistic and modern look we constructed geometric logo entirely of geometry shapes.

Zebra logo construction by TIE A TIE branding agency

2. Messaging + mailing icon

Here is a double meaning icon containing two symbols — messaging + mailing. We had a task to create a brand for the startup company which is solving the communications issues of mobile messaging. The icon is constructed of speech bubble and envelope and features out of balance symmetry proportion.

Messaging logo construction by TIE A TIE branding agency

3. Fox “O” icon

This icon simulates “O” letter and creates a round & elegant shape of a fox. Logo mark features minimal design approach and is constructed entirely of geometric shapes.

Fox logo construction by TIE A TIE branding agency

4. Feather icon

This is a complex grid of a feather icon. To create the light looking feather icon, we used round shapes and golden ratio proportions.

Feather logo construction by TIE A TIE branding agency

5. Note + Messaging icon

Here is another example of a double meaning icon containing two symbols — messaging + music (note). The icon is constructed using divine proportion ratio.

Messaging logo construction by TIE A TIE branding agency

6. “C” letter icon

This icon is minimal logo design idea presenting “C” letter as a symbol. Design inspiration comes from a folded piece of paper.

“C” logo construction by TIE A TIE branding agency

7. Finger + “D” icon

2 in 1 logo showing a hand with upwards pointing finger and this combination forms “d” letter. Icon construction is a complex use of golden ratio proportion used by the greatest artists such as Da Vinci and others.

“D” logo construction by TIE A TIE branding agency

8. Cloud Clip icon

“saverit.com” Icon is structured according to golden ratio proportions. This another example of the golden ratio proportion use in logo design construction.

Saverit logo construction by TIE A TIE branding agency

9. Swoosh icon

Colourful and bright logo presents a several symbolic meanings: swiping motion + hand + touch.

Swoosh logo construction by TIE A TIE branding agency

10. Jumping weasel icon

Logo idea presents beautiful and elegant animal — a tiny jumping weasel. Style — bold minimalism. The main aim was to craft well thought and designed icon. The icon is constructed entirely of round geometrical shapes and is proportionally accurate and visually pleasing to the viewer’s eye. Animals body resembles of a fluid “V” letter.

Veasel logo construction by TIE A TIE branding agency

Hope you liked this exploration of a logo construction. If so — do not hesitate to share. This is my first post on @medium, and hope to improve writing with time.

Follow @tieatie_agency on twitter for more examples.

Article originally posted in branding agency blog.