The Ubex project is delighted to announce that David Lim has joined the team as an Advisor on the China & Korea markets direction. David has previously worked extensively as business development director in China and Korea, and his addition to the Ubex project Advisory Board is a valuable contribution to the platform’s development.

David has more than 15 years of experience in business development in Asia. He is a native Korean who has lived in China for more than 10 years. He is an INSEAD MBA who studied with Ubex founder Artem Chestnov in France.

David has worked as a business development director for China in a major global logistics company and has worked on various marketing and investment projects for the Korean government in Seoul before his MBA. His work experience covers both private companies and government authorities. David has lived and worked in Shanghai, Singapore, Hong Kong, Jakarta, and Seoul. Currently, he is based in Shanghai and is keen to develop a new business with digital transformation at its core.

The professional path David has passed includes such brands as Dada C&C, Festo, the National Korean Logistics Council, Korea Container Terminal Authority, CJ Logistics and others.

Apart from his professional occupation, David is currently writing his first book about China’s digital transformation for Korean readers, which will be published in 2019.

Ubex is certain that David’s addition to the team will make a prized contribution to the project’s development and increase its overall appeal and value for all stakeholders.