Peter Sidlauskas came on the scene as part of the Flipmode skate crew, a bunch of young Queens kids whose first video, Suck My Flipmode A.K.A. Flipmode 3: The First Flipmode Video, originally premiered in 2006 on the big screen that graces Supreme’s storefront. At the time, scaffolding concealed the shop, which made for an interesting crowd of skaters huddled around watching the edit. Six years later, Flipmode changed its name to Bronze because it felt more original (Busta Rhymes’ crew is already the Flip Mode Squad, after all), and released a video called Bronze 56K. Teaming up with childhood friend Pat Murray, Bronze 56K evolved from inside joke to start-up skate brand. Known for its graphics referencing Windows ‘95 logos and other lo-fi tech, Sidlauskas takes care of the brand’s videos, sales, and production, while Murray helms the graphic direction.