AS Roma is delighted to announce the launch today of Botistuta, the club’s new AI chatbot.

The chatbot, named by fans in a recent poll on Twitter in homage to the club’s Scudetto-winning striker Gabriel Batistuta, will operate on the Facebook Messenger platform.

The club worked with British agency We Build Bots to create Botistuta with the goal of improving customer service in a fun way for Roma fans looking for information online.

Designed to answer simple fan queries, with the help of Artificial Intelligence, Botistuta will become more sophisticated the more it interacts with fans.

“We’re excited about the launch of the new chatbot,” claimed Paul Rogers, head of digital media at AS Roma. “We’ve been working with We Build Bots, who are experts in this space, for a number of months on the project and we think it will help speed up the response time for many fans who are trying to find out particular information about the club.”

Paul Shepherd, chief executive officer at We Build Bots, said: “AS Roma has a reputation for innovating in the social and digital space and we were very keen to work with them on this project. The launch today is just the start of what we are doing together. In the next few months, we will be further integrating our AGAME platform and deep integration capabilities into Botistuta to help Roma further connect and engage with supporters.”

Botistuta is available now on the Facebook Messenger platform. Click here to check it out…