PARIS (Reuters) - French President Emmanuel Macron told executives from the world’s biggest technology firms that he believed in innovation but that he wanted tougher regulations and for them to contribute more to society.

The French leader paints himself as a champion of France’s plugged-in youth and wants to transform France into a “startup nation” that draws higher investments into technology and artificial intelligence. He is also spearheading efforts in Europe to have digital companies pay more tax at source.

In a sign of the former investment banker's pulling power, Macron's guestlist at his "Tech for Good" summit included Facebook Inc FB.O Chief Executive Mark Zuckerberg, IBM's IBM.N Virginia Rometty, Intel Corp's INTC.O Brian Krzanich and Microsoft Corp's MSFT.O Satya Nadella.

“I believe in innovation and at the same time in regulation and working for the common good,” Macron told a press conference with Rwandan President Paul Kagame, another invitee who embraced digital technology as he engineered his country’s post-genocide economic revival.

Macron has talked about wanting France to be a world leader in artificial intelligence and ‘deep-tech’.

His youth, energy and enthusiasm for start-up companies, innovation and artificial intelligence have caught the attention of international funds and international entrepreneurs, players in the start-up space say.

A former train station now hosts Europe’s largest start-up incubator, which houses venture capital, private equity and other early-stage investors, as well as partners such as Facebook and Microsoft, too.

But as some of the world’s biggest corporate hitters lined up on the Elysee Palace steps ahead of lunch, Macron said: “There is no free lunch. So I want from you some commitments.”

As Macron spoke, IBM announced it would hire about 1,400 people in France over the next two years in the fields of blockchain and cloud computing.

Ride-hailing app Uber [UBER.UL] also said it planned to offer all its European drivers an upgraded version of the health insurance it already provides in France in a drive to attract independent workers and fend off criticism over their treatment.

Beyond a tax on the revenues of digital giants, Macron wants technology companies to get tougher on data protection and fake news. So far progress on those fronts has been elusive.

Macron held one-on-one talks with Zuckerberg, telling reporters beforehand that he would seek “commitments” from the Facebook boss a day after he faced questions from European Union lawmakers on data privacy.

“France is in favor of tough regulation and this event won’t change that,” Macron said. “I’m not here to absolve anyone of their sins.”

Zuckerberg left the Elysee without talking to reporters.

On Tuesday, he sailed through a grilling from EU lawmakers about the social network’s data policies, apologizing to leaders of the European Parliament for a massive data leak but dodging numerous questions.