Back after the adventures at South by Southwest, and it’s given me a chance to step back and look at everyone’s coverage of the PS Vita. Not just the main gaming sites, but the forums, message boards, comments, tweets, and Facebook updates.

And something rather worrying has popped up. While everyone is complaining about the price of the memory cards, has anyone stopped to think about why they are prced that high? It’s not just a case of Sony trying to make money, but to proect the investment everyone is making in the Vita.

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