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After deciding to avoid doing anything about the 500,000 head of cattle that drowned tragically in North Wet Queensland this month, PETA are back in the headlines today with a new pointless campaign that stops just short of allowing domestic and farm animals the right to vote.

Today, they have social media giant SnapChat in their sights, as they move to start yet another unnecessary, unwinnable and oxygen-hogging (sorry, oxygen-dominating*) online battle against the status quo.

PETA say that through one of their most popular photo-filters, SnapChat are perpetuating a stigma that associates canines with promiscuity and low-intelligence.

The Dog-Filter, colloquially known as The Basic-Filter, was once thought to be a bit of harmless fun that allowed users to put out a thirst trap without too much judgement.

However, PETA have accused SnapChat and it’s users of species-appropriation by partaking in ‘dogface’.

“It’s also quite problematic in that the people using this filter are the lowest of the low on that particular platform” says PETA spokesperson Banjo Clementè.

“This perpetuates a stereotype that dogs, as a species, are basic binches”

This comes just months after PETA’s last clanger, where they implied that common terms of phrase like ‘bring home the bacon’ was equivalent to full blown racism and homophobia.

“Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialize cruelty to animals will vanish as more people begin to appreciate animals for who they are and start ‘bringing home the bagels’ instead of the bacon,” PETA posted on Twitter.

In there latest waste of time, SnapChat have refused to give comment officially, but one of their marketing directors spoke to our newspaper off the record where they stated ‘literally no one gives a fuck lol.’

PETA say that you can say what you want about their opportunistic attacks on basic human behaviour but you should know that you will always be in the wrong because you are below the rats currently being used for product testing in the essential oils factories that they source most of their vaccination alternatives.