One of China’s largest real-estate brokerages is planning to raise about $2 billion from investors including Tencent Holdings Ltd. and private-equity firm Warburg Pincus LLC, according to people familiar with the matter.

The private fundraising round is likely to value the Beijing-based company known as Lianjia at about $13 billion, the people said.

Lianjia, whose formal name is Homelink Real Estate Agency Co., was founded in 2001 and has scores of brick-and-mortar branches in Beijing, Shanghai and other Chinese cities. The company also has a website and mobile app that lets Chinese home buyers and renters search listings of new and secondhand properties. Besides facilitating sale and rental transactions, Lianjia offers services such as real-estate financing, home décor and property management.

Chinese internet giant Tencent is investing $1 billion in Lianjia’s latest financing round, while U.S. private-equity firm Warburg Pincus is putting in $500 million, according to some of the people.

The investment will give Tencent exposure to China’s booming housing market, helping the company diversify beyond its core businesses of gaming and social media, one person familiar with the transaction said.