Detroit's newest pop-up business is focused on transportation, style and fun.

A temporary Vespa dealership opened Thursday in the lobby of the Fisher Building. The Peacock Room, a women's clothing and accessories boutique also in the Fisher, will serve as a showroom for the speedy motorbikes.

The dealership will be set up through April 15, 2019. Interested consumers can sign up for test drives for a $10 donation to the Michigan Humane Society.

The Peacock Room's owner, Rachel Lutz, partnered with the Joe Ricci Automotive Group, metro Detroit’s exclusive Vespa dealer, in creating the dealership.

“Vespa is one of the most recognized scooters in the world,” Ricci said in a news release. “As we see trends continue to evolve in vehicle ownership and personal mobility, I’ve been contemplating opening a Vespa store in Detroit. Rachel has given us the perfect venue to ‘test-drive’ the concept.”

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Ricci said Vespas offer Detroiters a chance to get around the city for a fraction of the cost of traditional vehicle ownership. The average retail price for a Vespa is about $5,400, including delivery and a helmet. The fuel economy rating is 90 to 100 miles per gallon, he said.

Lutz is a big Vespa fan.

“Not only is my Vespa a mode of transportation, I consider it a fashion accessory and a sense of empowerment,” she said. “There is nothing like experiencing the city on two wheels."

Ricci said the pop-up store could lead to a more permanent dealership in Detroit.

To sign up for Vespa test drive, visit The Peacock Room during normal business hours, with extended hours during Fisher Theatre night.

Contact Ann Zaniewski: 313-222-6594 or azaniewski@freepress.com. Follow her on Twitter: @AnnZaniewski.