AltRight.com will be ready to roll on Monday:

“Spencer’s new headquarters reflects his increasing effort to mainstream the alt-right as its preferred candidate prepares to enter the White House, and to cement himself as its leading voice. Jorjani was down from New York this week visiting with Spencer, who will be living on the top level of the spacious loft he and Jorjani will be using in Alexandria. The loft has no furniture yet; the only decor in the living room was a bottle of whiskey Spencer was working his way through around 3 p.m. on Wednesday. Upstairs, his belongings were strewn about in suitcases. …. Spencer expects his registration of altright.com may prove similarly contentious. “I’m sure this is going to be controversial because if there’s one thing you can count on it’s petty infighting and things like that,” he said. “What I want for this is to be a one-stop shop,” Spencer said. “So basically if you’re already in the alt-right, this will be a great place to just learn about what’s happening. If you just heard about the alt-right, just because of the URL, hopefully this will be the top hit on Google.” …”

This brings back memories.

In 2010, Occidental Dissent was more of a group blog. I moved to Central Virginia, rented a house, and set up a kind of White Nationalist headquarters. I lived with three other people who were contributors to this website. We had a lot of fun writing, building networks and traveling around the South. It fell apart about six months later after I ran out of money and got into a beef with Greg Johnson and Matt Parrott.

In hindsight, that was retarded and the project shouldn’t have ended that way. We didn’t fully appreciate the power of social media. We were amateurs driven by idealism. We didn’t really know what we were doing. We weren’t serious about our writing. I was also just getting to know people in the movement off the internet and overreacted when I found out that people in the real world have beefs just like they do online.

Anyway, there are parallels between what Richard Spencer is doing with AltRight.com in Alexandria in 2017, and what we were trying to do in Charlottesville in 2010. So, the Virginia Headquarters is BACK for the Trump era. Now we know the potential impact that our ideas can have on a disaffected audience when they spread virally on social media. We know the negative impact that beefs can have on our movement. We’re also not going to waste our time dicking around at the margins of conservatism.

We need something like a Drudge Report/Breitbart/BuzzFeed that would be a portal into the best content of the Alt-Right – as Richard Spencer says here, a “One-Stop Shop.” It would also link to stories of interest to our wider community. Instead of having this fractured scene of small blogs, podcasts and forums whose energies are co-opted by the Alt-Lite brands, we need to start pooling our resources into creating like, you know, our own company. AltRight.com will become “the platform for the alt-right.”

I’ve long thought we needed something like our version of Breitbart. I thought it was a great idea and will be working on this project remotely from here in South Alabama.