Brady's Meat & Deli put up a mock display of toilet paper rolls in March, with a sign saying '$5.00 Each'

One local business is facing backlash from the Provincial government following a joke about toilet paper during COVID-19.

According to a Twitter post, Brady's Meat & Deli in Waterloo says they received a letter from the Ministry of Government and Consumer Services on Tuesday, stating the business had received a report against them for having products 'at prices that grossly exceed the price that similar goods are available to consumers in your area.'

The letter refers to rolls of toilet paper put on display inside Brady's Meat & Deli in March, with a sign in front of them saying, '$5.00 Each.'

In a Tweet from March 24 which includes a photo of the rolls, Brady's Meat & Deli says they were put there as a joke, and that their business does not sell toilet paper.

Just a note we don’t sell TP !!!This is a joke 😂I repeat this is a joke most people get it some don’t p .s limit 3 per customer pic.twitter.com/FsItcmscGu — Brady's Meat & Deli (@bradys_meats) March 24, 2020

On Friday, owner of Brady's Meat & Deli, Rob Brady, tweeted about the letter saying, 'Seriously?? I guess having a sense of humour is against the law!! And here's me thinking we are all in this together.'

Many residents commented on the Twitter post, offering to write to the Ontario government that it was a joke, or to offer support to Brady after this incident.

Brady's Meat & Deli opened its doors in Waterloo in 1999 and states on their website that 'it tries to support the community through charity work and buying locally-farmed products whenever they can.'