Imagine Dragons’ Grammy performance downtown is not a public event

Tom Donoghue / DonoghuePhotography.com

It turns out the hubbub on Fremont East for Sunday’s Grammy Awards telecast starring Imagine Dragons is more akin to a music video than rock concert.

As a temporary stage and surrounding structure is being built on Fremont Street at 6th Street, between El Cortez and Backstage Bar & Billiards, officials with the production stress that this is not a traditional public concert.

It is a closed performance in an enclosed venue that will look a little like a water tower with a Target logo at the top. The national retail chain is the sponsor of Sunday’s 57th Annual Grammy Awards being broadcast from Nokia Theater in Los Angeles at 8 p.m. on CBS.

The live show will cut to a performance from that venue, with Las Vegas rock stars Imagine Dragons performing for millions of TV viewers. Grammy officials who are under a confidentiality agreement not to disclose details of the show have not confirmed the participation of I.D. in the telecast.

But there are a few tickets being held aside for lucky fans who hit the website 1Iota.com, which confirms a Sunday performance at 4:30 p.m. and a Friday 4 p.m. appearance by Imagine Dragons.

Business operators along Fremont Street also have been told to expect a 7 p.m. Sunday live performance and a 7 p.m. rehearsal Saturday.

Because of the band’s fervent following, especially in Las Vegas, those reps are stressing that the band’s performance is tightly controlled inside that little Target Center (for lack of a better title).

Those walking along Fremont Street near the venue will be able to hear music but not see the musicians. Also to be featured in the Grammy’s attention on Fremont Street is a report from Container Park.

As for how to address the navigation of that area, vehicle traffic has been halted on Fremont Street between 6th and 7th streets and will remain closed through Feb. 10.

You can walk the sidewalks and gawk at the venue’s progress but not drive the street.

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