In a victory for people who are tired of marketing that suggests the idea of sexual relations with food and beverage, the world's dumbest wine advertisement has been banned by the U.K.'s Advertising Standard Authority, reports Drinks Business. The offending ad featured a "strategically placed" glass of shiraz in front of a woman who proclaimed, "Australia practically jumps out of the glass. In fact, some say you can almost taste the bush."

Do you get it? It's a reference to oral sex. Surely there are more intelligent ways to market wine, right? Have all of the British advertising agencies been replaced by drunken frat bros?

Along with the Premier Estates Wine ad, which has been pulled from YouTube, the marketing push included the Twitter hashtag #TasteTheBush. In its ruling, the ASA said the Twitter campaign "served to reduce the woman to merely a sexual object" and explained why the garbage video ad didn't pass muster: