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A new company founded by a Dutch billionaire and a technology veteran promises to revolutionize Wifi with cheaper and 6-8x better performing antennas which soon could end up in mobile phones from HTC, LG and Samsung.The technology is based on optimizing the shape of the antenna by using a formula that describes shapes and curves founded in nature.

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The Antenna Company, as the new venture is called, develops a new generation of ultra-wideband antennas that, according to the company, even in the simplest application quadruples efficiency. It can be implemented at both a macro and a micro scale, using a variety of materials, over a very wide frequency range.

The technology relies on changing the shape of the antenna based on a formula called the Gielis superformula. This formula can be used to describe many complex shapes and curves that are found in nature. Using the formula to change the shape of the antenna it’s possible to get better reception using less power while the antenna is cheaper by constructing with cheap materials like plastic. The company claims that the antennas can also be printed using 3D printing.

The company claims that measurements and proof of concept have shown that replacing the internal antennas of existing routers (multiple antennas for 2,4 and 5,6 GHz respectively) with one plastic Antenna Company antenna with two ports, results in good radiation patterns at the required frequencies and a performance improvement of 4 times (6dB) over the internal antennas.

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According to the founder, companies like HTC, LG and Samsung are potential customers and he claims that with several of them the company is in an advanced stage of negotiations.