Cyclist groups across the country are pushing for government-backed safety awareness campaigns in the wake of the death of a 25-year-old cyclist in Melbourne late last month.

Alberto Paulon was knocked under the path of a truck during a 'dooring' incident on notorious Sydney Rd, in the inner-city suburb of Brunswick.

On Friday riders from the area, where one in ten residents regularly ride to work, took part in a memorial ride to honour the life of the young Italian chef.

Ryan Bilszta from Samson Cycles said he had seen a "pretty big" increase in business over the past five to ten years in commuter and recreational cyclists, "because we're not far from the city".

"The inner north is close to universities, schools and a lot of people are looking at bikes as an inexpensive and easy way to get around," he said.

The Amy Gillett Foundation is hoping the incident will lead to greater awareness of the dangers for cyclists, as ever-increasing numbers of bikes compete for space with cars, trucks and trams on Melbourne's roads.

"Car drivers and passengers need to recognise that the car door is potentially a deadly weapon and was in this situation," said the foundation's chief executive Tracey Gaudry, speaking of Mr Paulon's death.

The foundation was named after Amy Gillett, who was killed in Germany in 2005 when a car hit her and her Australian teammates during a training session in the lead-up to the 2010 Commonwealth Games in Melbourne.

Alberto Paulon was killed after he was knocked underneath the path of a truck in Melbourne last month. ( Supplied: Cristina Canneda )

"The road toll is decreasing across the country on the whole except for bicycle riders," Ms Gaudry said.

"So what is happening is that the work is being done to protect occupants of motor vehicles, [and] not enough is being done to protect vulnerable road users, including bike riders."

The foundation is set to unroll a national awareness campaign later this year highlighting eight ways that road users can improve safety.

Ms Gaudry pointed to Queensland, which is currently trialling a regulation requiring drivers to maintain one metre between their cars and cyclists. The ACT and SA are also considering adopting the proposal.

"Within a space of six months, three quarters of Queenslanders understood the change and two thirds understood the new rule," she said.

"I think the Victorian Government is not doing enough to make aware to all road users the expected behaviours and the legally required behaviour when you're opening a car door."

While Melbourne has increased the number of separated bike paths and bike lanes on roads, and increased fines, dooring incidents continue.

Victoria Police issued 180 dooring notices in the past 12 months. The fine is $369.