Video game micro transactions are getting out of control. 10 years ago we could purchase a video game and it’s extra content for a grand total of $120 (usually) with this you get EVERYTHING, of course you might have to play the game a little bit in order to unlock new content.

Fast forward to today, we can simply look at the Apple AppStore and see horrendous business practices plastered over their front page. Games like Rules of Survival and PUB:G have been remade into new games, running on the same system, using the same concepts, but with different themes. Not only are video game developers pumping out games that are practically copies of one another, but they charge ridiculous “micro” transactions in order to make their money.





The idea was simple, if something costs $1 and everyone buys it, that’s a lot of money. This quickly became the same concept but with increasing cost as time goes on. An excellent example of this is the “Luck Draw” system newly featured in Call if Duty: Mobile, which costs $150 to receive all 10 rewards.

The gaming industry has done nothing but capitalize on their games. Games that children, everyone plays. These kinds of loot boxes and “Lucky Draws” are BANNED in China and some other countries, because they too much resemble casino/gambling like odds and prices. But in these cases you don’t win money, you win a skin...

It’s time the US Government regulated the market, game developers are making ridiculous amounts of money on COPIED CONTENT things we’ve already seen in other games, but just because it’s in this game now, it’s worth and extra $130. I personally have received many responses “just don’t buy them” “why do you care who spends their money on what” it’s not about the money, it’s just plain WRONG.

These game developers recognize their ridiculous scams and try to hide them behind calculations and explanations. Activision in particular has absolutely butchered the Call of Duty titles we used to love, with their awful MTX systems.





If something isn’t done soon, things can Only get worse and more expensive. I grew up loving video games, now they just frustrate me and ask for my life savings, for not even an item, for a chance at one.

Big gaming companies need to take responsibility for their actions, but it’s clear that they won’t, they’ll hide behind social media and their staggeringly high gross sales. This issue must be taken to the US Government and the ESRB.

Again this ain’t about the items, it’s not about money, it’s about Game developers exploiting their customers. This issue is WORSE in other countries, particularly Japan, they are already experiencing what we will see in the next five years in the gaming industry.