A billboard along I-95 near Richmond, Virginia, erected recently by PFOX (Parents and Friends of Ex-Gays & Gays), has come in for derision after the man depicted on it contacted local news to say the roadside ad takes serious liberties with the truth.

“It just seems like there no place in today’s world for an organization that is promoting this as being some kind of deviant or distasteful lifestyle, because I’ve lived my life openly gay and happy for my entire life.”

South African modelclarified that he doesn’t have a twin brother, and that he is himself an out-and-proud gay man:

PFOX claims that homosexuality is a choice and encourages gay people to become straight through sheer willpower, which the Lord Jesus could provide if only gay sinners would embrace him.

Speaking via Skype [with the NBC news affiliate in Richmond], Kyle Roux said he was shocked his image was used. Especially since he calls himself an “out and proud” gay man… Roux hasn’t thought about that photo shoot in nearly a decade. He says the pictures used on the billboard were part of a stock photo shoot he did. Roux signed away the rights and was told the pictures would be used in commercial and corporate ads and brochures.

If PFOX’s “science” were true, the organization shouldn’t have a hard time coming up with actual identical twins of the “one gay, one not” variety. That the gay-hating group had to resort to double fakery says more about PFOX than the message on the billboard ever could.