Netflix's co-founder and CEO Reed Hastings really doesn't care what you think. You might even say he DGAF—at least judging by this sweater.

During a video conference call today to discuss his company's quarterly earnings, Hastings wore a lime-green knit sweater in the middle of July featuring BoJack Horseman, Netflix's animated Hollywood satire about a talking horse. This stood out in, um, contrast to Hastings' fellow executives. Chief Financial Officer David Wells and Chief Content Officer Ted Sarandos wore more traditional work-appropriate button downs and blazers.

Netflix shares were up nearly ten percent in after-hours trading.