Goals

My goals for this project were to:

Consider UX research methods to uncover user problems Generate solutions based on observable data Prototype and test solutions with users to enhance the Robinhood experience

Research: Guerrilla Usability test

I decided to conduct guerrilla usability because of my limited time and budget.

Despite the simplicity, employing a guerrilla usability test can be a powerful tool to observe how people interface with a product. It is estimated that testing with just five users will reveal 93% of what can be discovered in a product.

I asked seven strangers in the San Francisco Ferry Building to complete specific tasks to test the core functions of Robinhood (I promise it was less creepy than it sounds).

A special thank you to everyone who agreed to help

Heres a few examples of how I prompted someone to complete tasks:

“Your friend recommended Robinhood to buy/sell stocks, please show me how you go about buying a share of Snapchat.” “You recently moved to San Francisco and you want to update your address. Please show me how you would update this information in the app.”

While approaching complete strangers is mildly uncomfortable, it was a great way of observing real problems that users face.

User Survey

I also created a survey to gather additional research information (check out the spreadsheet here!). Luckily, a fair number of my friends (n=22) were users of Robinhood and they were happy to help with the project. Thank you guys!