On NDTV’s Gadget 360 website, there is an article that informs us: “As India grapples with a huge cash crunch, Paytm, which enables digital sales, has launched a new feature.” The whole piece is about Paytm and its lovely features. This comes with the disclosure that “Paytm’s parent company One97 is an investor in Gadgets 360”. The disclosure is not deemed necessary on NDTV news channel despite its partnership with Paytm. (Check out Paytm videos on ndtv.com.) This evening the Paytm CEO was on NDTV demonstrating new features on the app. If you’re going to say this is in lieu of advertisements, we’ll call you a cynic.