This holiday season, forego on the I “heart” SF swag. With so many fashion-forward labels and dreamy boutiques here in San Francisco, your stylish loved ones, and our fair city, deserve better from you. From us.

Here, our holiday clothing gift guide of 39 made in SF suggestions to get your wheels turning. Buy something for them, and pick something else up for yourself while you’re at it. You’ve earned it.

Gifts Under $30

San Franpsycho x Katakana Logo Tee, $29.50 (Left), Grey & Red Logo Dolman, $29.50 (Right)

San Franpsycho | 1248 9th Avenue, San Francisco, CA 94122 | www.sanfranpsycho.com

Drake Pin and Prince Pin, $15 each (Top Left), Dangling Bar Choker, $18 (Bottom Left), Oversized Slouchy Beanie, $24 (Right)

Azalea | 411 Hayes Street, San Francisco, CA | www.azaleasf.com

Men’s “The City” Tee, $29 (Left), Women’s “The Sunset” Tee, $29 (Right)

The City Apparel | 1539 Fillmore Street, San Francisco, CA | www.thecityapparel.net

Gifts Under $50

S/F Pocket Tee, $38 (Left), Smile Pullover, $43 (Center), Two Tone Tee, $42 (Right)

Mollusk Surf Shop | 4500 Irving Street, San Francisco, CA | www.mollusksurfshop.com

SF Muni Crewneck Sweatshirt, $42 (Left), Women’s SF Skyline Lightweight Pullover, $38 (Right)

Studio Nico | 839 Larkin Street, San Francisco, CA | www.studionicosf.com

Shaped Stud Earrings, $42–$48

Margaret Elizabeth | 2230 Chestnut Street, San Francisco, CA | www.margaretelizabeth.com

Chest Logo Graphic Tee (Graphite), $48 (Left), Colorblock Hi-Low Crewneck, $48 (Right)

Marine Layer | 498 Hayes Street, San Francisco, CA + 2 more | www.marinelayer.com

Men’s Candlestick Park T-Shirt, $26 (Left), Women’s Left Coast Hoodie, $50 (Right)

Upper Playground | 220 Fillmore Street, San Francisco, CA | www.upperplayground.com

Gifts Under $150

Velvet Bomber Jacket, $118 (Left), Plaid Tie-Waist Shirt Dress, $69 (Center), Trapezoid Tassel Bag, $69 (Right)

Azalea | 411 Hayes Street, San Francisco, CA | www.azaleasf.com

The Mechanic (British Khaki), $98 (Top Left), The Jack Everyday Oxford (White), $98 (Bottom Left), The Slim Jean (Cone Mills ‘68 Selvage), $145 (Right)

Taylor Stitch | 383 Valencia Street, San Francisco, CA | www.taylorstitch.com

Men’s Gough Chedron, $148 (Left), Women’s Aloha Oxford Black, Right ($144)

Sutro Footwear | Available at Shoe Biz and Anthem stores in San Francisco | www.sutrofootwear.com

The Flat, $125 (Left), The Point, $145 (Right)

Rothy’s | Online only | www.rothys.com

Splurge: Gifts $150+

Voyager 01, $185 (Left), Pioneer 24 – Olivia Palermo x Westward Leaning, $225 (Right)

Westward Leaning | Available at Elizabeth Charles, Capulet, Barney’s, and online | www.westwardleaning.com

White South Sea Pearl Drop 18″ Necklace, $300 (Left), Gray Tahitian Pearl Drop 18″ Necklace, $300 (Right)

Lauren Wolf Jewelry | 482 49th Street, Suite A (Esqueleto), Oakland, CA | www.laurenwolfjewelry.com

Nu Souvenir Jacket, $255 (Left), Regular L/S Clean Seam Shirt, $165 (Right)

Welcome Stranger | 460 Gough Street, San Francisco, CA | www.welcomestranger.com



Wool Notch Coat, $350 (Left), Slit-Back Jumper, $145 (Right)

Ali Golden | 482 49th Street, Oakland, CA | www.aligolden.com

Haircalf Heel Bootie, $340 (Left), Stone City Boot, $298 (Right)

Martha Davis | 380 Ivy Street, San Francisco, CA | www.martha-davis.com

The Henry Boot, $649

Beneduci Shoemakers | 797 San Jose Avenue, San Francisco, CA | www.beneduci.com