This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters. To learn more, check out the links in the related resources section below.

Campaign Source utm_source Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: google Campaign Medium utm_medium Required. Use utm_medium to identify a medium such as email or cost-per- click. Example: cpc Campaign Name utm_campaign Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale Campaign Term utm_term Used for paid search. Use utm_term to note the keywords for this ad. Example: running+shoes Campaign Content utm_content Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: logolink or textlink

Related resources