Eldon is an Upcoming Microbrand That Created Something Genuinely New… and Maybe Even Market Disrupting

After spending more than a week with the Eldon and getting to know it, I’ve come to a few conclusions. First, my concerns about an “interchangeable watch” being gimmicky are unfounded; second, Eldon’s first attempt at an interchangeable watch is really good; and third, this concept could catch on, and I’d be on board with it if it did.

If this is your first encounter with an “interchangeable watch”, it’s pretty simple: you can swap out the face, or case, or straps easy and without having to use tools. Popping out the dial is as simple as unscrewing the bezel and switching it out, and changing straps is easy thanks to the quick-release spring bars. If you’re someone who likes to tinker or customize, this is your watch.

The watch is currently available for under $200 on Kickstarter for just a few more days. More information here.