You can’t say no to a seven-year-old with a vision.

Charlotte, 7, wrote to Ikea suggesting they should change their ‘boring’ blue and yellow flags to include unicorns.

Charlotte, who absolutely loves unicorns, came up with the idea because she spots an Ikea store every day on her way to school.

She decided to draw up some fresh designs, showing unicorns shouting ‘Ikea’ in speech bubbles, and wrote a very important letter to the store’s bosses.


Charlotte wrote: ‘Dear Ikea boss, can you please change the boring old flags near the road in Springvale to these pictures.’

The note also appears to include the word ‘demon’, but we’ll ignore that bit.

Provider: Supplied

The letter arrived at the Springvale store and was brought to the manager, Julian, who decided Charlotte was entirely right.



For two weeks starting on 9 April (National Unicorn Day, in case you didn’t know), a new flag incorporating Charlotte’s design will be displayed on the store’s flagpoles.

Julian wrote back to Charlotte to tell her the news, responding: ‘Thank you so much for your letter suggesting we change our flags. We think you’re right, they are a bit boring.

Provider: Supplied

‘We actually really love unicorns too, and we loved your idea so much we’ve decided to make a whole day out of it and celebrate Unicorn Day with the new flag!

‘When the new, much better flag is up we’ll make sure to let you know so you can come and check it out and show all your friends!

‘Can you please ask your mum or dad to get in touch with us so we can organise to have Unicorn Day on a day that suits you – maybe you could even help us out putting it up?’

The new flag (Picture: Supplied)

Charlotte’s mum Rachael told Daily Mail: ‘We are blown away by IKEA’s response.

‘It’s going to be so exciting for Charlotte to see her design on a flag at our local IKEA in Springvale and for the whole family to be involved in the great activities the store is putting on.

‘I love that my daughter is seeing that she can influence the world around her.’

Here’s hoping Ikea stores worldwide listen to Charlotte’s wisdom carefully and incorporate her work in their designs. This kid clearly has a future in interiors ahead.

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