MUMBAI: Google India’s annual revenues jumped 44% with business doubling in the past two years. Google India Pvt Ltd posted a turnover of Rs 5,904 crore during the year to March 2016, outstripping its last year’s growth of 35% to Rs 4,108 crore.The company did not disclose its profit numbers. The US technology giant has several Internet-related services and products such as cloud computing and other software, but bulk of the revenue is driven by the advertising service that displays ads next to search results.While Google didn't respond on its financial performance, the company said it is at a very interesting point in India’s internet journey."Digital advertising has now reached scale in India, with over 350 million users on the internet already, and over 200 million smartphone users.This has opened the opportunity to reach all SEC A and B audiences and an increasing number of SEC C and D consumers," said Rajan Anandan, vice president, India and South East Asia, Google. "We have introduced several new product innovations targeted at performance and branding that is helping advertisers achieve unprecedented scale at unparalleled levels of efficiency."Google enjoys a certain monopoly with most marketers spending more than two-thirds of their digital spends on it, experts said. "Google is virtually most of the digital in the country.As popularity of digital grows by every quarter, the importance of Google cannot be undermined or underestimated," Sam Balsara, chairman, Madison World, said."Google helps you search, it is the first port of call when you want to look for something and therefore enables discovery and is critical when it comes to generating leads and ultimately sales.”The New York-based market research company eMarketer estimates that digital media accounted for 12.6% of total ad spends in India in 2015 but it is expected to cross $1 billion or 14.3% by 2017."Digital has not really taken off and whatever little we have done, the only recourse seems to be Google, since it has many options, primarily You-Tube and ad words search," said BK Rao, Deputy Marketing Manager at Parle Products. "People are not as hooked on to Facebook as they were a few years ago and its subscribers, or users, have also slowed down."No wonder, Google’s formidable social network rival Facebook India posted Rs 177 crore in revenues during the year, a measly 3% of Google's annual turnover in the country.The company said it is seeing explosive growth on mobile search and advertisers are leveraging new products such as PWA (Progressive Web Apps), AMP (Accelerated Mobile Pages) and Universal App Campaigns (UAC) to significantly improve the number of conversions at very lower costs. Innovations like TrueView enable advertisers to only pay when their ads are seen, while new formats like bumper ads provide massive reach."As a result, we have seen that many advertisers have been able to influence their brand metrics and directly drive offline sales driven by YouTubeled branding," said Anandan.Google has been working on a fastloading, lighter version of its search engine, so that users can get quick answers and pay less for data.