We live in a badass world, even if you don't count the Badass Teachers Association (yes, there is such a thing). Think Cam Newton's Superman end-zone celebration or Jose Bautista's bat flip. Rickie's high-tops or that Dustin Johnson panther-like prowl. "I don't think he's even trying to do that," my wife says, somewhat taken by it. Which is the whole point about being a badass, according to Hank Haney, former coach of Tiger Woods—arguably the baddest ass in golf. "If you call a great player a badass, it's an affectionate thing," Haney says. "But if a guy's got no game and is substituting attitude for talent, that's not gonna work." We talked to several teachers and psychologists who work with pros and golfers like you. Here's their advice on adding some swagger.