Our warm thanks to Chris Scott for alerting us to this.

The gambling outlet Paddy Power has just financed an advert titled, ‘Paddy Power Poker helps men get rid of their wives in new TV advert’. Except, of course, it hasn’t. We need to do the customary gender switch to arrive at the truth, ‘Paddy Power Bingo helps women get rid of their husbands in new TV advert.’ Chris tells us:

I’ve just made a formal complaint to the Advertising Standards Authority (‘ASA’) about the new Paddy Power Bingo advert. It shows a supposedly funny ‘husband removal service’ which involves the husband being tied up, yanked violently out of the house via the window, and hurled into the back of a van. As I said in my complaint, what would be the reaction to a ‘wife removal service’ with a female subject to a violent abduction? You can see the ad at: http://www.thedrum.com/news/2013/09/02/paddy-power-bingo-helps-women-get-rid-their-husbands-new-cpb-ad

Chris makes a good point, which is why we’ve just sent our own complaint to the ASA, on the grounds that the advert is sexist and offensive to men in general, and to husbands in particular. Given the ease with which British women have ejected husbands from their homes for 30+ years, then relied on the state to extract money from their ex-husbands whilst simultaneously denying them access to their children, the sexist nature of this advertisement is deplorable. We invite you to join us in making a formal complaint to the ASA.

A six-page leaflet from the ASA on making a complaint:

http://www.asa.org.uk/Consumers/~/media/Files/ASA/Misc/ASA_consumer_complaints_single_final.ashx

The link to the start of the process for making an online complaint to the ASA (the whole process doesn’t take long):

http://www.asa.org.uk/Consumers/How-to-complain/Online-Form/Step1.aspx

Now if you want to go the whole hog, I invite you to add a comment to the Paddy Power Bingo Facebook page, as I just have:

http://j4mb.org.uk/wp-admin/post.php?post=1806&action=edit&message=6&postpost=v2

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