When it comes to Instagram growth, it’s simply not as easy to get more Instagram followers in 2019 as it was a year or two ago.

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following.

So if you really want to stand out, show off your brand, and get more followers on Instagram, you have to work smarter and harder.

In the following post, we’re sharing 8 new ways to reach your target audiences and get more Instagram followers in 2019:









#1: Get More Instagram Followers with a Branded and Complete Instagram Profile

If you want to get more Instagram followers in 2019, you need to pay attention to what your Instagram profile looks like as a whole.

Your feed is the first opportunity you have to make a great impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your homepage, you want to make sure it looks on point.

When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed , reading your bio, or clicking on your stories highlights.

When it comes to converting visitors into followers, it’s no longer just the editing style of your photos that need to be consistent.

You also want to have a great Instagram profile photo, an effective Instagram bio, active stories, and coordinating cover photos for your Instagram highlights.

Luckily, it’s easy to build a professional-looking feed with a well-curated and cohesive Instagram aesthetic!

Gorgeous Instagram aesthetics aren’t a new trend on Instagram. In fact, businesses of every size, from startups to super-brands, are curating their feeds to appeal to new followers.

Your feed doesn’t have to adhere to the all white, picture perfect, minimal aesthetic of Instagram to be successful, it just needs to be consistent with your own brand and target market.

But what’s important for 2019 is that you make sure every aspect of your feed and every post aligns with the aesthetic you’ve chosen for your brand.

So whether you’re posting on Instagram Stories, publishing an IGTV video, or creating highlights for your profile page, you need to make sure everything aligns with and represents your overall branding and Instagram aesthetic.





You can plan the look of your Instagram feed and aesthetic by using an Instagram marketing platform like Later for free. Later makes it easy to schedule your posts ahead of time, and you can drag and drop your posts on the visual planner to create the best look and feel for your brand.

Here are some tips for nailing your aesthetic from every Instagram angle:

Tip # 1: Get to know Adobe Lightroom

Lightroom is super powerful when it comes to editing and enhancing your photography, and you can download and use the mobile app for free.

Purchasing Lightroom presets from professional photographers is a great investment in not only making your Instagram feed look great, but getting more Instagram followers too. You can find some of our favorite Lightroom presets in this blog post!





My #1 tip for creating a cohesive Instagram feed is to use the same 1-2 filters or presets on every photo . This makes it super easy to ensure that all your photos go together, and it also cuts down on editing time (I use the TyFrench presets for my personal Instagram feed):





No idea where to start with Lightroom? Photographer Maddy Corbin walks you through every step of how to use Lightroom presets in our video below, or you can read the steps here.





Tip #2: Use Instagram Stories Templates

If you regularly post on Instagram Stories (which you should be!) you might want to start using Instagram Stories templates this year. This will help make your stories more uniform and complimentary to your feed posts.

There are tons of different apps like Canva and Unfold that can help you with creating templates, or if you know your way around Photoshop, we have 19 free Instagram Stories templates to share with you!





Tip #3: Introduce your Brand through Instagram Stories Highlights

The highlights on your Instagram profile give you an opportunity to court new followers with your best content and give them a sense of what your business is all about.

Here at Later, we created a series of stories specifically for our Instagram Stories highlights, so that even if visitors didn’t follow us, they would still be able to learn about the benefits of using Later.

We make sure that our “Schedule” story is always the first highlight, because that’s our biggest feature . We also created highlights for other features like planning, analytics, and blog posts.





Then to end the story, we added a clear call-to-action to swipe up to create an account for free.

Not sure what to post on your highlights? Think of your Instagram highlights like landing pages on your website . If you’re an online store, you could create separate highlights for dresses, tops, and shoes, or sort them by collection, and then create other highlights for FAQs or shipping information.

Don’t forget to make sure that both your Instagram Stories content and the icons you’re using for your cover images are in line with your overall Instagram aesthetic!



