“I’m the king of horror. That guy Freddy? He has nightmares about me!”

A new horror icon was born in 1988 when pint-sized killer doll Chucky debuted on the scene in Child’s Play. The Don Mancini-created, Tom Holland-directed film was made on a budget of just $9 million and raked in an impressive $44 million at the worldwide box office, ensuring that Chucky would be the star of his very own franchise for many years to come. And of course that ended up being the case; the seventh installment, Cult of Chucky, is headed our way later this year.

In celebration of the news that Cult of Chucky will begin filming this coming Monday, we wanted to share with you a vintage treat that you’ve probably never seen. Back in the VHS era, it was common for studios to send VHS screeners of their new releases to video shops across the country, and those tapes often included promotional videos that encouraged shop owners to stock their shelves with those movies. In 1989, MGM sent out screener tapes of Child’s Play, and they went above and beyond in putting together a video that would compel store owners to action.

The 6-minute video, which recently popped up on YouTube, features Brad Dourif voicing Chucky, and in it the lovable doll brags about the financial success and rave reviews of his first movie; he even takes shots at both Freddy and Jason, showing he’s got balls of steel. The video also includes clips from the film and a music video that features an original song about the movie.

Yes. A Child’s Play song. You’ve gotta love the ’80s.

Check out the rare VHS screener footage below!