HTC VIVE today announced VIVE Arts, a new multi-million dollar global VR program set to change the way the world creates and engages with the arts. Vive recognizes VR's potential to share and engage with the world's most valuable treasures in a new and exciting way, and the company's latest investment will support the content, creators and institutions that embrace this new medium.

Vive has been supporting and investing in the arts and culture space since its launch, creating ground-breaking partnerships with London's Royal Academy of Arts, Taipei's National Palace Museum, Muséum national d'Histoire naturelle (French National Museum of Natural History) in Paris, Washington D.C.'s Newseum, and St. Petersburg's Hermitage Museum among others. Vive Arts' next project will be in London for Tate Modern's major upcoming exhibition, Modigliani, opening on November 23rd, where Vive will bring a one-of-a-kind integrated VR experience to gallery-goers. A first for both Vive and Tate, it will bring visitors to the exhibition closer into the artist's world while also being available as an experience at home through VIVEPORT, the leading VR app store.