Xbox One will soon cost £399.99 in the UK.The new estimated retail price will be available from 28 February. Microsoft also confirmed that the new price will apply to the Titanfall bundle that was also announced today

“ The new price point is UK only. Nothing to announce in other countries."

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“ We’re absolutely committed delivering on our entertainment vision. But what I would say is it’s an evolving story."

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"But it’s also very much about the launch of Titanfall, and now seems a great time to offer the best value we can and include what is the hottest game of this new console generation in the box for our fans."Will this price-drop be mirrored in other regions? Eagle said, "The new price point is UK only. Nothing to announce in other countries."When I asked Eagle about that notion of value – after all, at £399.99, the Xbox One remains £50 more expensive than the PlayStation 4 – he was eager to stress the platform's original vision, as dedicated to games, and teased that a strong year lies ahead."Our vision is really that Xbox One is the place where you can play the best games, the best multiplayer service, and the best entertainment features all in one box. But just take the first part of that statement about our commitment to deliver the best games."When you think about the hottest games coming in the next year, you obviously think of Titanfall, but I’d also say Watch Dogs and Destiny are two other incredibly anticipated games and rightly so. Xbox One is the only console where you’ll be able to play all three of those titles."And from March 14th, we’re including Titanfall for people when they buy an Xbox One. That’s really what we mean when we talk about value.""If you just look at what we’ve done with Xbox 360 over the years, it’s a proposition that got stronger and stronger, and that’ll be the case with Xbox One. We’re working really hard with a number of partners – entertainment partners – that we want to bring to the platform as soon as possible. Obviously, BBC is a key partner."We don’t have anything to announce concrete today on that apart from reassure that we’re working hard to try and bring BBC and other great app partners to the platform as soon as we can."But he was also keen to tease a strong line-up of games for the year ahead. "There’s never been more games in development than there is today across our studios and across the third-parties for the Xbox One platforms... More to come at E3."

Daniel is IGN's UK Games Editor. He sometimes writes about movies, too. You can be part of the world's most embarrassing cult by following him on IGN and Twitter