Yesterday the Confederação Brasileira de Futebol - the head of the Brazilian National team - unveiled the new kits for the upcoming Copa América along with a new crest that from 2020 will be adopted on the jerseys of Brazil.

The new graphic identity has not changed any of the main key elements of the crest: the cross, the shield and the color palette have remained the same. The font is changed with which CBF is written, softer and more harmoniously designed by the Dalton Maag agency. In the economy of the crest, the stripes are bolder and cut the outer edge of the shield for a more bold and less institutional effect than the previous crest.

The updating of the Seleçao crest is part of a larger trend of "graphic transition" that clubs and nationals are experiencing, moving towards lighter, simpler and more striking crest more like brand logos than old-fashioned badges.

The new logo will be fully adopted by the Brazilian National teams in 2020, the 2019 Copa America's kits still feature the old crest.