









Watch this salesman instructional film on how to sell the 1970 Dodge Scat Pack High Performance Cars.

Posted on YouTube By:MyMopar. com

In 1968 the Dodge Scat Pack promotional campaign was started to help promote sales of its very fast and powerful Muscle Cars. All Dodge Scat Pack Cars were capable of running the quarter mile in 14.99 seconds or less. All cars in the Dodge Scat Pack line up came with special decals and Bumblebee strips.

Dodge Scat Pack models included the Charger R/T, Dart GTS, Coronet R/T, Swinger 340, Super Bee and Challenger.

Video Transcript

Hip Dude: Don’t sweat it man.

Cool Dude: You got the Super Bee, I got the bread. Hey, I dig that bomb with the Hemi.

Gentleman: My Buick just doesn’t make me feel like I do in this charger.

Groovy Chick: Would that beautiful Swinger 340 be too hard for me to handle?

Kid: That’s it dad ask him about the Challenger R/T.

Racer: If I take that Coronet R/T with the 440 what axle ratios can I get?

Narrator: They are laying it on you. Are you hip. That’s the Dodge Scat Pack and all its goodies they’re eyeballing.

“Berlitz, We Ain’t.”

Berlitz, we ain’t. But, you don’t need a Berlitz language course to sell performance cars. All you need is to know your product, who uses it, where and how. And, just a little of the performance language.

Bill Tanner: Hi, I’m Bill Tanner. On the drag circuit I meet plenty of people who like performance cars. It’s true that a lot of them are real shade-tree mechanics. But, it’s also true that a heck of a lot of them probably know less than you about cars and how they work. I think you can pinpoint your performance car prospects by putting in one of four categories.

One. He wants a car for show. What the car will do is second to what it’s like.

“A Wax Job”

Narrator: They call this kind of car a wax job and he’s the kind of guy who will want a hood scoop, mag wheels and buckets.

Bill Tanner: Another one is a guy who wants a strong sounding and a strong feeling car for street use.

“No Frills or Comfort”

Narrator: They’ll want no frills or comfort. That’s not the in thing.

Bill Tanner: Another kind of buyer is a guy who’s a little more knowledgeable about souping up his car and wants to use it for street and strip use. Finally, here’s a man who wants an all-out competition car. He’ll want the hottest stock combination available. He’ll know just what he wants the car to be able to do.

Narrator: And just how he’s going to modify it. Incidentally, when the word gets around that you’re talking and selling performance in your dealership. You’ll have a lot more like him. They’ll buy cars and they’ll buy parts.

“Any good car salesman can sell Scat Pack”

Bill Tanner: Let me take a minute here to emphasize one point. You don’t have to be a car engineer or racer to sell performance cars. Any good car salesman can sell Scat Pack. Performance cars are often easier to sell than your straight wheels.

“What the hell you’re a professional car salesman”

Narrator: The language of performance selling is simple. Certainly nothing to make you back away from a performance car prospect. What the hell you’re a professional car salesman and he wants to buy a car.

Okay, let’s get down to the nitty-gritty as the younger generation says. Let’s find out what it takes to get there from here. What do we have to know? What do we have to do?

Cool Dude: Well going in, you got to dig your own bombs. What the cars will do, what do you offer to make them more powerful and more powerful looking. Like the five scat packages. Staging kits you might call them, add-on goodies.

“Showboat”

Building from this dress-up kit the Showboat. We move up a step to the readout. Which includes a full sweet tach fuel pressure and oil pressure gauges. Then on to.

“The Crusher”

Narrator: The Cruncher. As the Scat Packer begins thinking seriously about running on the strip as well as on the street. This one includes a hot ring and pinion matching speedometer pinion and Hurst shifter.

This one’s called the believer. It has matching high-rise manifold and carburetor, street or strip cam. The car buffs a street and headers. If he really means business. That’s a pun take it both ways. He’ll want.

“The Top Eliminator”

Cool Dude: The top eliminator. Which gives him the Six-Pack hood with pins, the 6-pack triple manifold and carbs. A transistorized ignition system and electric fuel pump and a cool can.

Narrator: These Scat Packages are part of your product too. With them, you can give your customers all the show or go they want. So, you’ve got to know your product.

“You Got to Hit the Bug Books”

Cool Dude: And, you got to hit the bug books to buff magazines. Some salesmen go through as many as 25 a month. Well, you don’t have to go that far, but you do have to stay in touch with what interests us. As a matter of fact, your scat pack Club, which already has thousands of members can keep you in close touch with what’s happening.

Besides, there’s the special learn to earn session on high-performance. A 110-page Bible, which tells in layman’s terms what it’s all about.

Gentleman: Know your competition. Be ready to tell me why I should buy one of your Dodge Scat Pack over a hot Chevy or Ford.

Groovy Chick: Know how to drive your scat car as well. If you try to sell me four on the floor or even three speed and you can’t shift smoothly and easily. I’ll lose a lot of enthusiasm.

“Have his cake and eat it too”

Kid: Convince my dad that he can have his cake and eat it too. He’ll buy that great Challenger R/T if he can convince mama that it’s comfortable and easy for her to drive.

Racer: There’s a drag strip or stock track wherever you’re located. Take a run out there every couple of weeks or so and just watch the action. That’s where it is.

Narrator: I don’t want to oversimplify, but really, that’s all there is to it. If you know your performance products as well as you know the standard Challenger, Dart, Coronet Charger, Polara and Monaco. And, your market from reading the bug books in the newspaper racing page. Your prospect, from watching him at the track or again reading about them in the hot car magazines. And, you know where to get the answers to the occasional technical question. Most of them can be answered by your service manager or one of his mechanics or right in your data book. And, you know what’s happening in the races where Dodges are entered. The best local ET in the quarter-mile drag strip.

Bill Tanner: There is no doubt about it, any major dodge win produces immediate results and dodge sales across the country.

Narrator: That brings up a couple of interesting questions. What kinds of races do Dodges run in and what kinds of Dodges run in them.

“On quarter-mile drag strip”

Racer: Well, generally Dodge is run in Stock, Super Stock, Funny Car and Dragster competition and oval track race is sponsored by NASCAR or USAC. And on quarter-mile drag strip sponsored by NHRA the National Hot Rod Association or AHAR (The American Hot Rod Association).

Groovy Chick: There’s some action too in the Trans Am (The Trans American Championship Series) which is put on by the SCCA (the Sports Car Club of America). This is a series of 11 races held all across the continent, from Connecticut to Mulch Emblem from Riverside to Kent Washington.

Narrator: All of these sanctioning organizations give points to drivers, cars and manufacturers toward national and world championships.

“But, What Kind of Dodges Run in Them?”

Gentleman: Okay, I understand there are a lot of different organizations which sponsor a lot of different kinds of races. But, what kind of Dodges run in them?

Racer: Well, let me tell you a little about drag racing classes. You can start with stock production cars with no changes allowed an engine or chassis. These must be available in the dealership. There are all kinds of classes within this category based generally on weight and engine displacement. The Super Stocks are in a class by themselves, although the same rules apply to them. These include your Charger R/T and Coronet R/T the Z28 Camaro Mustang Mach 1 and others.

Then there’s the Modified Production Class. These are still basically stock production vehicles, but a few modifications are allowed on the body chassis engine and carburation. The Street Class allows even more changes, including super charging. But, the car must still be drivable and acceptable on the streets.

Now we start to get the real hairy machines. The next class is called Moderate Competition. These cars are designed for drag racing. They can still be used as street vehicles, but this doesn’t happen very often. On these cars changes are allowed on all parts, but still with some restrictions.

Narrator: The stock body is all you recognize in the Competition Class. There’s no street use for these cars they’re altered for all-out drag strip racing.

“Slingshots”

Kid: Then you got the Slingshots.

Narrator: Yes, they’re also called dragsters or rails. Any resemblance to a passenger car is strictly coincidental. Their bodies, engines, chassis, drive trains and everything else can be altered or modified or relocated. They have only two functions.

Racer: Yeah, to travel that quarter-mile strip in the shortest lapsed time and to hit the timing trap at the end of that strip at the fastest possible speed. There are two classes of dragster. Those which run on gasoline and those which run on exotic fuels like alcohol, kerosene, perfume, booze, whatever might move the car just a little bit faster.

Bill Tanner: Now don’t let all this talk about NHRA, AHAR, Slingshots, Modified and ET scare you off. It’s still cars and cars are your business.

Narrator: There you have it. The product you’ve got a Scat Pack second to nobody’s. A variety of cars which cell from way under three grand to well where do you want to stop stacking on the goodies.

“Performance Buyers Are Primarily Young Men”

Who uses it? You saw young men, girls, young families, middle-aged men. Performance buyers are primarily young men, but not exclusively. Where’s the performance car used? Mainly on the streets and the drag strip on the ovals too. But, the strips are where the action is. How’s the performance car used? On the street as a proud polished possession. On the strip, maybe with no more modification than knocking off the hubcaps or with a lot of modification with parts from maybe your parts department. The language of performance selling you’ve got your own Berlitz course. The kids who come in to talk cars, the bug books, the local drag strip, some of your own mechanics.

Bill Tanner: Thanks for your attention fellas next time I’m in your neck of the woods come on out to the track we’ll get acquainted and talk performance.

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