While the challenge from Netflix is real, the corporation does have its own digital juggernaut, in the form of the iPlayer. The online service is seen as one of the biggest assets in the corporation’s locker, and a way of drawing key talent away from rivals, according to Peter Bowker, who wrote Marvellous, the Bafta award winning drama that starred Toby Jones as Neil “Nello” Baldwin, Stoke City’s eccentric kit man. The programme got two million viewers when it aired on BBC Two, but was seen by an extra 825,000 people on iPlayer.