In modern sport, it is often the financial side that draws equal attention to the sport. action itself. Sponsorship, advertising and complicated contracts are just as important as action in the field. As issues continue to increase, it can be difficult for young athletes to break through without exceptionally high financial support. SportyCo is a new innovative company that seeks to remove these monetary barriers with the new Blockchain technologies.

On February 2, 2018 SportyCo announced its partnership with the Spanish football team RCD Espanyol, who plays in La Liga. division of the system of the Spanish Football League). According to their website, SportyCo has received endorsements from various top professional footballers such as Ronaldhino.

Previously named SportyFi, SportyCo claims that it is a "decentralized system of financing and investment sports". ] At its heart, the goal is to enable promising professional sports players to progress in their game, by removing the ever-increasing monetary barriers that come into play when it comes to becoming an elite athlete. This is achieved using a Blockchain system, which once again demonstrates its versatility after proving its value by avoiding double-spending and digital advertising fraud.

The SportyCo model works through a crowdfunding model managed by Blockchain. The analogy in their white paper details the case of a young tennis player who can not afford to travel abroad for a major tournament that would play a key role in the progression of her career. Thanks to an online campaign, guided by SportyCo staff, she can cash in enough SportyCo chips (SPF) to exchange dollars, attend the tournament and contribute to her rising star status. SportyCo will take some of the money collected as an administration fee.

SPF tokens are compatible with Ethereum smart-contract (ERC20) and can be purchased on exchanges such as Okex, HitBTC and LiveCoin. The ICO of December 2017 has reached more than $ 5 million and has also gained public support from several professional athletes (including welcoming Roberto Carlos as a partnership director). In addition, Bitcoin defender and pioneer Charlie Shrem and Phillip Nunn, CEO of The Blackmore Group, evangelist Blockchain and public speaker, are outspoken funders.

SportyCo announced that the platform will be officially launched on March 31, 2018. Should the project be successful, it could prove revolutionary for many aspiring elite athletes who are currently prevented to realize their full potential because of financial hurdles.