We've covered this user interface test numerous times but this morning, I received dozens of reports from people that they are seeing it. It is weird, I literally received over a dozen notices about this interface where Google is showing the favicon and black URL/breadcrumb at the top of the snippet in both mobile and desktop search results.

Here is what it looks like - you can click on it to enlarge:

Here are some of the people on Twitter who sent this to me:

@rustybrick This is Google for me this morning. pic.twitter.com/AmQO21oRQu — De Bilbao pues | blog de viajes y Bilbao (@BilbaoPues1) August 23, 2019

Breadcrumbs only on desktop // above the title // german SERPs - seems to be a test, incognito chrome only @rustybrick btw, just googled "test" and this is somwhere on page 6 ;) pic.twitter.com/vCZdAeiFlp — Andreas Becker 🔴⚪⚽ (@paintsNdesign) August 23, 2019

All the URLs are in breadcrumbs format when I searching any kind of query. Is there any update from Google? @rustybrick @JohnMu @GinnyMarvin @mattgsouthern @randfish pic.twitter.com/T2PGwoZt3T — Sanjay Ratnottar (@SanjayRatnottar) August 23, 2019

Google once again update its SERP layout



1. showing favcions

2. URL above Title

3. Change AD color to black from Green



See attached image @rustybrick #Google #updates pic.twitter.com/5ibGZp89y2 — Haseeb Najam (@seoz87) August 23, 2019

Its showing now in desktop (chrome 76) too🙃 pic.twitter.com/pr6ROp7WX8 — Dhanaji Prajapati (@iamdhanaji) August 23, 2019

@rustybrick is it just me or is this some sort of botched testing? pic.twitter.com/kwAAx8E4p3 — Bastiir (@BastiirMatt) August 23, 2019

Forum discussion at Twitter.