(CNN) Taiwanese-Canadian model and actor Godfrey Gao has died, his agency said Wednesday. He was 35.

Gao collapsed during filming of a Chinese reality TV show in the early hours of Wednesday morning, JetStar Entertainment said in a statement . He was rushed to hospital where he died around three hours later.

"We are shocked and saddened" by the incident, JetStar said, adding that representatives were "always directly by his side, whilst his family is rushing to the scene."

The company thanked "friends in the media and everyone who supported Godfrey" for their thoughts, and asked for his family to be left alone to mourn.

In a statement , the producers of Zhejiang Television show "Chase Me" -- which pits celebrities against regular contestants in a variety of physical challenges -- said Gao, who also went by the name Gao Yixiang, "suddenly fell down to the ground while running, medical staff treated him on the spot, he was then rushed to hospital for treatment."

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