For one, the information age has seemed to at least correlate with, if not cause, the retention rate among physicians to plummet.

Fortunately, however, there are also many ways that physician recruiters and hiring facilities can capitalize on the benefits of these new ubiquitous technologies and habits to more effectively recruit the right physicians and get those retention numbers back up.

Nowadays, most physicians have smartphones. Moreover, most physicians even have Facebook accounts and use them regularly, including to network with colleagues and, even, when necessary, to find work.

In this new digital landscape, social media is both a requirement for and a boon to physicians looking to find employment and advance in their careers.

If you’re a physician recruiter, then, or a healthcare facility with openings for physicians, you need to go where the talent is currently located to scout it out. Today, that means social media.