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A northern Ontario town nearly ruined by the collapse of its local paper industry is offering generous incentives to those who want to move there and help rebuild the community.

Smooth Rock Falls, Ont., saw its population cut nearly in half and its revenues tumble 40 per cent since the 2006 closure of the pulp and paper mill that was the town’s sole major employer.

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Now, after a major rebranding campaign that’s dubbed the town “near north, near perfect,” Smooth Rock Falls says it wants to roll out the welcome mat for new residents and investors.

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Doing so involves offering striking financial incentives to purchase land and establish companies in the town about 100 kilometres north of Timmins, Ont., right on the Mattagami River.

Would-be residents, for instance, can purchase parcels of land overlooking a nine-hole golf course for as low as $500, 90 per cent off its market value.

Smooth Rock Falls is also offering tax breaks for new home- and business owners, up to $2,500 off building permits, and financial loans from the city for those who might need it.