Unless you are living under a rock, you have probably seen that Bitcoin’s bubble has popped, and is down more than 50% from it’s 2018 highs. There is more concern that it can go even lower. But is this just a ‘fad’ that’s going to fade away, or does Blockchain have more in store for us?

Blockchain as a technology framework is here to stay for sure, however the implementation and use of it may evolve before settling into the mainstream paradigm. One thing that needs to happen is mainstream adoption – not necessarily of Bitcoin, but of Crypto in general. One company has found a great way to kick off that movement, similar to the Black Friday we are experiencing this week in USA.

Shopping days such as Black Friday, Cyber Monday and the Chinese Single’s Day have seen a massive rise in popularity. Why?

Firstly, people love feeling like they are getting a good deal for their hard-earned cash, with many people waiting the whole year for the deals offered on Black Friday.

Secondly, business saw the potential of creating such days and worked collectively to promote sales and specials for theses specific days, attracting even more customers.



The Crypto market is always trying new ways to gain exposure and become widely adopted. Now they want to join the big leagues of marketing with Crypto Sunday.

Crypto Sunday is a new initiative, launched by Coinmama and open to all, which is designed to accelerate mainstream adoption of cryptocurrency. Just like those who launched Cyber Monday to showcase the increasing relevance of e-commerce, the initiators of this project believe that the crypto economy has matured to the extent that it deserves its own unique day of celebration.



Crypto Sunday falls on the Sunday between Black Friday and Cyber Monday. Specifically, Crypto Sunday will take place on the fourth Sunday of November. The first ever Crypto Sunday will happen on November 25th of 2018. To get the ball rolling, Coinmama will offer a special sale of up to 100% discount on their fees, on selected packages.

With many businesses jumping on board, this date is set to be a real crypto holiday for years to come. By next year, everyone will be waiting to buy or spend their crypto on Crypto Sunday.

Ultimately, where Bitcoin failed is adoption. Outside of the ‘Crypto Kids’ who are mostly programmers, hackers, criminals, and those who are trying to get money out of China, few people actually use Bitcoin. The mainstream people who did buy Bitcoin, did so because they hope that it will go up by a million percent and they can retire. This is the wrong thinking, just like your house is not an investment. A house is a place to live in. And a currency – which Bitcoin purportedly is – is supposed to be a currency which is a medium of exchange and STORE of value, NOT an investment.

Days like Crypto Sunday will promote the use of Crypto which is what is really needed if we are going to see adoption of alt-coins outside of the ‘Crypto Crowd.’

Many of us remember the days when tech company’s got together and came up with “Cyber Monday” – this was Amazon’s retort to Black Friday, because on “Cyber Monday” you could buy stuff online, mostly electronics but not exclusively – for huge savings. Their argument was – why participate in the craziness of ‘Black Friday’ which can include being punched, trampled, stabbed, shot, or worse – when you can stay at home and get deals on Cyber Monday. It has been a great success and has led to new days such as the latest Crypto Sunday.

This Sunday be sure to spend some Crypto, read an article about Crypto – participate in an airdrop – and wear a Crypto hat!