If you had told me earlier this week that a powerful American executive was going to cause an international incident by tweeting about China, I would’ve felt safe in guessing that the missive would contain multiple spelling errors and would’ve been inspired by something Lou Dobbs snarled on the Fox Business Network. In reality, the instigator was Houston Rockets general manager Daryl Morey, who on Friday tweeted an image with the caption, “Fight for Freedom. Stand with Hong Kong.” It was a small gesture of support for the protesters fighting China’s incursion into the semi-autonomous region, and the post was perfectly in line with the NBA’s official stance regarding freedom of expression.

Or so it seemed. Morey quickly deleted the message, and Rockets owner Tilman Fertitta frantically distanced the organization from Morey’s sentiment with a tweet of his own.

Listen....@dmorey does NOT speak for the @HoustonRockets. Our presence in Tokyo is all about the promotion of the @NBA internationally and we are NOT a political organization. @espn https://t.co/yNyQFtwTTi — Tilman Fertitta (@TilmanJFertitta) October 5, 2019

Morey’s tweet would still be up had he expressed support for pro-democracy protests in literally any other place. But the Hong Kong demonstrators have spent the past 18 weeks confronting the NBA’s biggest global partner, and so the Rockets quickly went into cleanup mode. “We got a huge backlash, and I wanted to make clear that the organization has no political position,” Fertitta told ESPN on Saturday. Unlike Morey’s tweet, which represented a moral stance rather than a political one, the decision to remain silent—or, rather, to impose silence on the Rockets organization retroactively—was actually a political maneuver, whether the Houston owner admitted it or not.

But for all his backtracking, Fertitta failed to quell the backlash. Throughout the weekend, Houston-based basketball writer Yu Fu tweeted updates as Chinese sponsors and media partners pulled their support and financing for the team.

All Rockets sponsors from China are out. CCTV are calling out Morey and Rockets. Rockets is banned banned in China before further action is taken. — Yu Fu (@YuFu_tencent) October 6, 2019

It’s notable that this is happening to the Rockets, who have been one of the most popular NBA teams in China ever since Houston drafted Yao Ming with the No. 1 overall pick in 2002. Yao is now the chairman of the Chinese Basketball Association, yet another organization that has elected to cut ties with the Rockets.

Chinese Basketball Association announced that they will cut off all cooperation with Houston Rockets. Rockets former superstar Yao Ming is the president of CBA. pic.twitter.com/FDviYAQDV3 — Yu Fu (@YuFu_tencent) October 6, 2019

China has tremendous leverage here. The country is by far the NBA’s biggest international market, and the league has planned its long-term growth around the basketball-mad Chinese audience. Nearly half a billion people watched NBA games in China last season. Tencent, the league’s main digital partner in the country, extended its partnership in July with a five-year contract that is worth a reported $1.5 billion. As of right now, Houston games won’t be part of Tencent’s coverage. The Wall Street Journal reports that the company “took the extraordinary step of suspending its Rockets broadcasts and effectively blacklisted one of the NBA’s most popular teams in China.”

On Sunday night, Morey attempted to walk back his initial tweet, writing a pair of bothsidesish messages that read as though they were vetted by a small army of crisis managers, diplomats, and NBA executives.

1/ I did not intend my tweet to cause any offense to Rockets fans and friends of mine in China. I was merely voicing one thought, based on one interpretation, of one complicated event. I have had a lot of opportunity since that tweet to hear and consider other perspectives. — Daryl Morey (@dmorey) October 7, 2019

2/ I have always appreciated the significant support our Chinese fans and sponsors have provided and I would hope that those who are upset will know that offending or misunderstanding them was not my intention. My tweets are my own and in no way represent the Rockets or the NBA. — Daryl Morey (@dmorey) October 7, 2019

With those tweets, Morey wasn’t just trying to salvage his franchise’s business partnerships. He was also likely trying to save his job. Earlier on Sunday, the Ringer’s John Gonzalez reported “that Rockets ownership has debated Morey’s employment status and whether to replace him.” In a better world, Morey would’ve never had to send that pair of tweets. In this world, those messages perhaps indicate that the Rockets and NBA are trying to figure out a way to placate China that doesn’t require Morey’s ouster. Consider the league’s own Sunday night statement regarding Morey’s “regrettable” tweet:

NEW: the NBA has released a statement on Daryl Morey: pic.twitter.com/FOI79W31b1 — Sopan Deb (@SopanDeb) October 7, 2019

While the NBA has earned a reputation for being socially conscious, that philosophy stops at the Chinese border. The league runs a training center in Xinjiang, a region where the state has imprisoned and subjugated an entire class of people who are part of the Uighur minority. The NBA’s most progressive coaches, Steve Kerr and Gregg Popovich, have rightfully spoken out against the Trump administration’s Muslim ban. If anyone associated with the league were to bring attention to human rights abuses, it’s them, but neither man publicly addressed the Chinese government’s imprisonment of roughly a million Uighurs while they were in the country with USA Basketball for this summer’s FIBA Championships.

NBA Commissioner Adam Silver addressed possible tensions at the outset of a “trade war” between the U.S. and China in June. “I am not concerned at this time,” he said. “Of course, we’re not immune from global politics. It’s something that we’re paying a lot of attention to. I look, though, to sports—and this is something Yao and I have discussed—where we can use basketball maybe in the way pingpong was used in the days of Richard Nixon. There could be something called ‘basketball diplomacy.’ ”

The NBA hosts two exhibition games in China this week, and Silver will be in attendance. The league has already made it clear that it won’t stand by its stated values in the face of real financial pressure. “Basketball diplomacy” was easier when it was just about tariffs.