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This is completed downloadable of Test Bank for Marketing The Core 7th Edition by Roger A.Kerin, Steven W.Hartley

Instant download Test Bank for Marketing The Core 7th Edition by Roger A.Kerin, Steven W.Hartley after payment

Product Descriptions:

Marketing: The Core (Irwin Marketing) 7/E by Roger A. Kerin, Steven W. Hartley

Table of Content:

Part 1 Initiating the Marketing Process

1 Creating Customer Relationships and Value through Marketing

2 Developing Successful Organizational and Marketing Strategies

3 Understanding the Marketing Environment, Ethical Behavior,and Social Responsibility

Part 2 Understanding Buyers and Markets

4 Understanding Consumer Behavior

5 Understanding Organizations as Customers

6 Understanding and Reaching Global Consumers and Markets

Part 3 Targeting Marketing Opportunities

7 Marketing Research: From Customer Insights to Actions

8 Market Segmentation, Targeting, and Positioning

Part 4 Satisfying Marketing Opportunities

9 Developing New Products and Services

10 Managing Successful Products, Services, and Brands

11 Pricing Products and Services

12 Managing Marketing Channels and Supply Chains

13 Retailing and Wholesaling

14 Integrated Marketing Communications and Direct Marketing

15 Advertising, Sales Promotion, and Public Relations

16 Using Social Media and Mobile Marketing to Connect with Consumers

17 Personal Selling and Sales Management

Part 5 Managing the Marketing Process

18 Implementing Interactive and Multichannel Marketing

Product details:

Language: English

ISBN-10: 1259712362

ISBN-13: 978-1259712364

ISBN-13: 9781259712364

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