The “33 hour” sale at Dunham’s begins the morning after Thanksgiving and lasts through Monday, when the local schools are closed for deer-hunting season.

There are no giant sales on flat-screen televisions or stockpiles of the hottest holiday toy. The big draw is the hot chocolate and the chance to win a $100 gift card.

Don’t expect internet deals, either. “Pardon our delay, but good things take time,” Dunham’s website apologizes. “Our online store will be coming soon.”