I’m a great fan of everything Midnight do for us. They have taken the time to understand not just what we do, but where we want to get to and how we want to get there. They have researched the way our market works. They’re delivering a strong PR strategy for us, review it regularly and help with media training too. In terms of measurable activities and outcomes, I’m never convinced PR works this way and I do often wonder what happens if we save the money and go without it. It’s a bit like an insurance premium, rather not incur the cost, but want the safety net! Midnight send us monthly e-mails of our PR activity and a quarterly report with copies of everything that has appeared in the media. They also track commentary about us that is not sourced by either us or them. Quite simply, I’d have no hesitation in recommending Midnight Communications...

David Waters, Former MD & Owner, CHIS & Primecare