Introduction To Resort Management

Resort Management is one of the verticals of Stonewood Ventures pvt ltd. Here we manage multiple resorts at multiple locations. We manage the operations, sales & marketing for the resort.

We at Stonewood Ventures Private Limited believe that small and mid-size resorts can contribute in a big way to the tourism industry. And thus our target clients are exactly those resorts, especiallythe ones who are in need of access to better revenue generation avenues, better on-site management, increased footfalls,and professional training to on-site personnel for the ultimate guest satisfaction possible without you having to waste your time and effort away from your core business activity.This is how we can be the best hotel and resort management company.

These resorts not only give a wider choice to the ever increasing pool of local tourists looking for close getaways, but can also attract tourist from all over the country and abroad in search of boutique resorts if our combined vision is executed successfully.

We operate and market such resorts under the brand name of Feet-up Holidays!

Feet-up Holidays is a group of passionate team members who believe strongly that we can better manage and operate your resort by offering professional manicured services as per the unique requirements of each resort owner and also contribute to the growth of job opportunities for people out of city limits. We are confident that you as an investor can experience this dream-come-true situation by handing over your hotel and resort management in our safe hands.One of the best hotel management company.

How To Onboard Your Resort With Feet-up Holidays?

We like to initiate our journey together with a brief concept of our company and its business verticals.Next we try and understand the concept you have in mind to help better align us with the basic working principles you would like to be observed while we build on your dream project. After thoroughly understanding the resort layout, available accommodation, facilities, current manpower & their capabilities, vendors employed, Food & Beverage facilities, challenges and requirements we perform our own prima facie research and then proceed for a site visit.

Post Site Visitour research and operations team will draft and present–

– Realistic 5-year projections (with detailed revenue sources, direct & indirect expenses and profit/loss analysis)

–A list of “must” and “suggested” changes or up-gradations

This helps all of us come on the same page regarding the resort potential, customer expectations, your expectations,our role and offerings, statutory requirements among other things

We Finally Shake Hands to celebrate

Complete management takeover Or

Operations management Or

Resort consultants Or

A new business connect to join hands sometime in the future!

Our module – We take over the complete management with day to day operations management and Sales & Marketing management. For the above services we charge with a combination of fixed fees & partial on Revenue share ( % of revenue) basis.This way we take care of the top resort and recreation management company.

Our Interior Designing and Resort Development Team is also available to execute any requirement oftouch ups, cosmetic changes or up-gradation as required within the resort

Operations Management Services

Manpower Management for such resort size is tricky as the personnel employed have to professional and at the same time should be able to multi-task and work in different departments. We strategically workout the exact requirement for each department and the resort as a whole and recruit such staff to effectively manage the whole show without overspending on wages.

Processes & SOP’s help maintain order in the system, develop accountability, save costs and show professionalism. Keeping these important points in mind, we draft out policies and train staff on these standard operating procedures which helps us keep a close control on the activities on site and ensures guest receive same standards of treatment every time

Periodical trainings on grooming, etiquette, manners and soft skills are provided to all staff members, while department-wise skill development trainings are provided as per needs assessment by our team who hail from the hospitality field with hands-on experience.

Daily, Weekly & Monthly Reporting ensuring sales, purchases, expenditures, guest details & feedback, preventive & breakdown maintenance schedules, inventory handling, accounts, cash flow etc. are all maintained so as to have proper picture of the various aspects of the resort at any given point of time. Periodically we analyze these to constantly update our Process and SOP’s as per requirement. Also these help us stay in line with all statutory requirements of record keeping.

Vendor Management is a crucial but generally neglected background task that we work hard on as it can greatly affect the bottom line of any business. As a company we procure range of items for not just 1 but a group of resorts which helps us negotiate rates, quality and credit period for your property as per requirement. This vendor list is refreshed so we always have the best to offer you and have a backup in case any particular vendor is unable to provide services at the 11th hour.

Sales and Marketing Management

Market Research

After we receive reference of the resort , where the owner intents to give it for management . We do a complete market research of the resorts in regards to locations , Tariffs , Popularity , Footfalls, no of resorts in the locations, types of resorts , completions etc.

Marketability Of The Resort

Post the market research we analyse the research findings and arrive at decision whether the resort is marketable.

Resort Specification As Per Guest

Post the site visit of the respective resort , we try to understand the facilities , amenities , no of units , size of the open area , restaurant , ambiences , parking , etc . We also try to understand the conveyances, the comforts, safety and security from the guest point of view.

Suggestions

We try to give suggestions and solutions within the resort, For E.g. If there are any shortfalls in the resorts.

Taking Over The Resorts For Complete Management

After we complete the above steps we start the promotion and marketing activity. We plan the sales and marketing strategies.

Marketing strategies

Decide the target audience

Designing the tariff.

Formulating the packaging and inclusions.

Photography of the resorts.

We trained the staff regarding how to interact with guest.

We upload the resort details on feet-up holiday website.

Latter we start designing creative for the resorts.

We strategise about how to promote the resort, to position the resort, decide the media mix.

We decide and execute the offline and online tools to promote the resort.

Tools of Marketing- We monitor and execute the same

Online Tools Social websites : Facebook , Instagram , Youtube Website : SEO ( On page & Off page ) Blogs Trip Advisor

Offline Tools Existence guest data Cross selling between multiple resorts that we manage Guest Reviews- written and video reviews Feedback Forms Guest References/ Repeat Guest References from business groups Lead Generations We design offers, schemes for peak and non peak seasons.



Sales Strategies

Promptly attending to incoming calls, inquiry through emails , calling the references and leads generated through marketing activity,

Convening the updated information of the resorts to the inquiries. For e.g. Current rates, offers , details of the resorts , availability .

Managing and controlling the inventory of the rooms.

Education and convincing the inquiries about the multiple options and closing the deals.

Post bookings coordinating with resort managers and the guest.

Post the holiday taking feedback over the phone and sending them Thank you notes.

Executing the marketing and promotional plans.

Collecting the advance booking amounts and preparing booking statements

Collecting the feedback form and video guest reviews from the respective resorts managers.

Transparency in dealing with the guest while booking.

To make happen a smooth and effective booking process.

Why US?