Fig's advisory board includes Double Fine CEO Tim Schafer (the man behind 2012's game-changing Kickstarter), plus Obsidian Entertainment CEO Feargus Urquhart, inXile Entertainment CEO Brian Fargo and Indie Fund co-founder Aaron Isaksen. The first game up for funding is Outer Wilds, an award-winning space exploration experience from Mobius Digital, a team of young artists and developers led by Heroes actor Masi Oka. Oka previously worked as a VFX Artist on the second Star Wars trilogy at Industrial Light & Magic.

Outer Wilds is looking to raise $125,000 in 30 days, and in the first few hours it's already generated about $50,000. Fig features different tiers for potential contributors -- lower tiers, starting at $20, are similar to Kickstarter's reward system, offering copies of the game and other related swag. However, if you're an SEC-accredited investor and throw down at least $1,000 toward Outer Wilds' development, you'll receive a portion of the game's net revenue on certain PC platforms. At its heart, Fig is a combination of rewards-based crowdfunding and traditional investing.

"By launching a Fig campaign, game studios can combine these two powerful methods of raising funds while retaining creative control and offering fans new ways to get involved," Fig's About page reads. "By supporting a campaign, fans journey with each studio as they go from development to launch (and beyond), all while gaining real insights and transparency into the business of making games."

As for the transparency part of Fig's plan, the site so far features a "development stage" timeline that displays where Outer Wilds is in the game-making process. There's a section for updates from the developer as well, and a comments section open to those who pledge $20 or more to the project.

The plan is for Fig to eventually allow anyone, even non-accredited people, to invest in games on the platform, Bailey tells Games Industry. Fig itself has financial support from Spark Captial, a venture capital firm that's invested in Oculus, Slack, Tumblr and other tech-adjacent companies. Fig isn't the only new crowdfunding site to feature a twist on Kickstarter's model: StartEngine, for example, comes from Activision co-founder Howard Marks and allows people to invest in private companies, something that Kickstarter doesn't do.

With all of these crowdfunding choices, pick your favorite model and let the games begin.