James Hird's attempt to clear his name has been met with a high degree of scepticism on social media.

In a column for a News Limited newspaper, the disgraced former Essendon coach was given a platform to write about the club's disastrous 2012 supplements program, telling his side of the story.

It comes days after the 34 past and present Bombers players who took part in the injecting program received season-long bans from the Court of Arbitration for Sport.

In his column, Hird reveals fitness coach Dean Robinson and sport scientist Stephen Dank were not his first choice for a high-performance team that year.