Billionaire Jack Ma is taking the challenge to Apple Inc. and Google by pushing Alibaba Group Holding Ltd. into the car business, joining the global battle to control the automobile dashboard. According to Bloomberg, the Chinese e-commerce company’s YunOS operating system, which connects phones, tablets and smart watches, is now on its way into car dashboards, touch screens and advanced rear-view mirrors. Alibaba showcased its OS’Car technology in an SAIC Motor Corp. Roewe RX5 SUV model — starting price 148,800 yuan ($22,000) – that allows drivers to book a parking space, order a coffee and pay for it all using the company’s Alipay system.

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