The mobile phone market has changed in so many ways and waves that it is almost impossible to gauge its growth. There are now more than a hundred brands in the world today where the top 3 names itself commanding about 50% of the global market share.

Keep up with the competition in the mobile phone market

It must be noted that no single mobile phone brand can stay on top forever. At one time, Apple commanded the top spot in terms of market share. Nokia too was once the top manufacturer and this has since changed many times. Many factors can influence the outcome of the market. Apple’s iPhone 6 and iPhone 6 Plus took the market by storm in Q4 2014 which saw Apple surge to the top spot. Since then, Samsung has constantly been at the top spot. Other names like Huawei and Oppo have been making a lot of progress as well. Below is the top 15 mobile phone brands in the world today.

Samsung – Innovating smartphones for mobile applications

Samsung is undeniably the most (and largest) mobile phone manufacturer in the world. To be able to diversify from being a home appliance manufacturer to the Number One maker in the world is no easy feat. To give Apple a run for its money is another achievement. Samsung has reinvented its brand very successfully and today is one of the most influential brands in the world today. Besides being a major manufacturer of mobile phones, it is known for its revolutionary technologies used in their screens, batteries and chips too.

Samsung originates from Korea and it was an electrical appliances manufacturer and also in construction too before growing to become the market leader in this segment. Being in the Number One spot for many years means that Samsung is going places. In fact, market analysts believe that Samsung will continue to remain in the top spot for many years to come

Its most popular models include:

Samsung Galaxy Samsung Note series Samsung A series



RM 1,265.00

Samsung Galaxy Note 8.0. Wish you can just scribble any ideas that run through the mind in a snap? Look no further than the Samsung GALAXY Note 8.0. This smart tablet is brilliantly equipped with the fancy S Pen to keep up with all your daily need. Pamper yourself with the sleek GALAXY Note 8.0 smart tablet today. Swirl the S Pen magical wand and watch the smart trick begin!



RM 599.00

Samsung Galaxy Tab 2 7.0. Get your hands on one of the greatest creation from Samsung! We all know how awesome the first GALAXY Tab was so no doubt that Samsung GALAXY Tab 2 will be better than ever. This endlessly personal tablet unites web functionality, multimedia, and communication while maintaining its lightweight and slimness profile for easy handiness. GALAXY Tab 2 is powered by the latest Android OS, Ice Cream Sandwich, and comes with unique features like Face Unlock and TouchWiz.



RM 2,065.00

Introducing the Samsung Galaxy Note 3, the brand new addition to the Samsung line of amazing tablets to bring you convenient, innovative features all packed into a slim and sexy profile. The Note 3 offers to all users a larger and better screen for the best viewing experience and more powerful multitasking. Coming also with the Note 3 is the amazing S Pen, sporting significant improvements that make your Note 3 experience even better than ever before.



RM 1,088.00

Samsung GALAXY S III just gets us. Little things, like staying awake when you look at it and keeping track of loved ones. Designed for humans, it goes beyond smart and fulfils your needs by thinking as you think, acting as you act. Expand your reach; interact and share with your contacts effortlessly. Customise how you want to work, how you want to play and let your own creativity flourish. The Samsung GALAXY S III is not just a smartphone. It is inspired by nature; it fits your life



Samsung Galaxy Note 3 LTE N9005 5.75 with 7″ screen Android 4.3 32GB internal / 3GB RAM Quad-core 2.3 GHz Krait 400 CPU WiFi + Bluetooth 4.0 + LTE 13.0MP camera microSD support up to 64GB

Apple – The Evolving Smartphone with a catch

It is no surprise that Apple’s iPhone is in the top list for many years. After all, it is the one mobile phone company that changed the industry when it introduced the iPhone back in 2007. With more than 2 million apps available in the Apple Store, it is the one brand that has its own store and range of other mobile devices. What makes iPhone such a remarkable product is that it has evolved instead of innovated since the first generation. The iPhone has grown from a mobile device to an icon. It is among the most used phone in many countries like the US, across Europe and many countries in Asia. The first generation of iPhone sold more than 6 million units. The numbers just grew exponentially after that and the rest is history. In terms of ranking, Apple’s iPhone has been hovering around the second and third spot in the global rankings. Its best models are:

iPhone 6 and 6 Plus iPhone 5C iPhone X iPhone XS Max

The Apple iPhone Generations

has always been a great leader in progress, ingenuity, and design. And that’s exactly what the brand new iPhone 5s is now. A 64-bit mobile architecture, fingerprint identification sensor, and a dual LED flash are just some of the amazing features that you will get with the iPhone 5s. Plus with a brand new selection of colours, the iPhone 5s is just altogether an incredible device to have in your life. Install Whatsapp for marketing and other apps for instant communication.

Huawei – Fastest-growing brand in the mobile phone market

Huawei originates from China. Based in Shenzen, it is among the biggest telecommunications companies in the world today. Unknown to many, the company has actually been around since 1987. It has since grown to become the largest manufacturer of telecommunication products globally today. When it started, the company was aimed at making telephone exchange switches. Now, it has already worked with over 80% of the top telcos in the world. One of its major focuses is in R&D where it has over 75,000 people working in this area. At the moment, it is ranked second in the mobile phone ranking. Its major models include:

Huawei P10 and P20 series Huawei Mate series

Oppo – Simple and Excellent phones

Oppo is currently ranked in the top 5 list of top mobile phones in the world, matching the larger players like Samsung and Apple. It entered the mobile phone market in 2008 but only released the first model in 2012. To date, it has since released more than 20 models across the world where it now commands a strong following in many countries globally. Known for being innovative in its products, Oppo’s major selling point is in its camera. Among the top models that Oppo sells include:

Oppo A series (A3, A1, A71 and A75, among others> Oppo R series (R15)

Xiaomi – Complete range of mobile and digital products

Xiaomi, together with names like Oppo and Huawei is among the China-based mobile phone brands that have taken the world by storm, particularly in the last few years. The brand Mi has been a strong name where the logo, when placed upside down spells the Chinese character for ‘heart’. When it started in 2010, its products were sold only online which until recently began opening boutique stores and is now been touted as China’s Apple. Its iconic model, the Mi3 took the Guinness World Record when it sold 15,000 units within 2 seconds of its release. Although it is from China, its international headquarters is in Singapore. Among its top models are:

Xiaomi Mi 8 Pro Xiaomi Mi8 Xiaomi Mi Mix 2S Xiaomi Pocophone F1 Xiaomi Mi 8 Lite Xiaomi Mi A2 Xiaomi Mi A2 Lite Xiaomi Mi Note 3

Nokia – The Former Leader is back!

The Finnish smartphone brand Nokia dates back to 1865 when it was a pulp mill. It was relatively unknown to the world until the 1990s when it rose to the top of the mobile phone market through its user-friendly devices. However, with the advent of Apple and Android phones, Nokia’s popularity decreased. In 2013, tech-giant Microsoft bought over Nokia which saw the brand getting back into the market. Today, Nokia has been constantly making inroads by introducing new models that are affordable and user-friendly. However, the market is still very much dominated by Apple and Android devices. Its most popular model to date are:

Nokia E71 Nokia 808 PureView Nokia 3310 Nokia 9000 Communicator Nokia E55 Nokia 7650 Nokia N95

Asus – Computer Brand with Mobile Phone Success

In 2017, Asus was the fifth largest PC manufacturer in the world. Established in 1989 and was known as Asustek. It has been one of the major makers or all types of digital devices for many years including PDAs, notebooks and motherboards, among others. In 2009 along, almost 30% of the world’s computers used Asus motherboards. Today, it is among the top brands in the mobile phone market where its top models include:

Asus ZenFone Max Pro M1 Asus ZenFone Live Asus Pegasus 4S Asus ZenFone Ares

Vivo – Up and Coming phone brand

Started in 2009, Vivo is one of the major China names in the mobile phone market. Although it does not resonate with the other bigger names like Apple, Samsung and Huawei, Vivo has grown to become one of the top names in this market. In Q1 of 2015, Vivo was in the top 10 smartphone manufacturers in the world. To date, it is the fifth largest maker of phones globally. Vivo shares the same parent company as another manufacturer and competitor Oppo. Among its top models include:

Vivo Nex S Vivo Nex A Vivo X23 Vivo X21 UD Vivo V9 and V9 Youth Vivo Y71

Sony – Among the biggest names in the mobile phone market

The Sony name has undergone several major changes in the past 20 to 30 years. The Japanese electrical appliance manufacturer is one of the most iconic brands in the world and is also among the most influential. Its mobile segment, Sony Mobile Communications was founded in 2001. Sony Mobile surged to become one of the major players in the market where it held a 9% market share in 2007. It would over the years incorporate some of Sony’s marketed as Sony Ericsson. Today, Sony continues to be a major name in this market where among its major models include:

Sony K750i Sony W800i Sony Experia series

Lenovo – Global brand at affordable prices

The name Lenovo is headquartered in Hong Kong. Formerly known as Legend when it started operations in 1984, it became Lenovo after acquiring the personal computer business from tech-giant IBM in 2005. Since then, Lenovo became a major manufacturer of personal computers and digital devices globally. It actually began selling mobile phones in 2012 which in 2 years’ time became the largest manufacturer from China. That same year, Lenovo took over Motorola Mobility from another tech-giant Google. Its unique selling point is in its batteries and affordable models which have been hugely successful around the world. Its popular models include:

Lenovo Vibe series Lenovo K8 series Lenovo Zuk Z1

Lenovo K900 Powered by Intel®, the Lenovo K900 is the complete Android™ smartphone. Ultraslim at only 6.9 mm



Lenovo S960 Vibe X 16 GB

Lenovo IdeaPhone A850 5.5″ IPS Display | MTK MT6582M, Quad-core 1.3 GHz

Blackberry – Reinventing the mobile phone industry

Blackberry originates from Canada. Established in 1999, Blackberry has been a market changer in many ways. In some case studies, Blackberry has been attributed to be the wave that caused the downfall of Nokia during its hey-days. However, it has not been able to sustain its business model with the advent of Apple and Android phones later. In Q3 2013, there was a recorded number of 85 million Blackberry users in the world. That is a remarkable achievement considering it is a single-brand device. However, the smartphone industry has changed and in 2015, Blackberry started releasing Android phones. Started out in a small space above a pizza shop, the company has since become a global name in its own segment. One significant record about Blackberry is in 2007 when it had over 30% of the US market share. Among its major models are:

Blackberry KEY2 Blackberry DTEK60 Blackberry KEYone Blackberry Classic

Google – No introduction required!

The name Google will need zero introduction as it will surely have a hand in almost everything digital and particularly in the mobile devices industry. Unlike phones that run on Android (which is Google’s operating system), Google has its own range of phones as well. Manufactured by HTC, the Nexus and Pixel range have been very popular in its respective markets. In fact, they have been known to have very good camera performances although there has been several criticisms to be quite similar to the iPhone. However, Google’s focus on quality has enabled the Nexus and Pixel lines to be quite significant although they are quite expensive models.

Google Nexus 9 Google Nexus 6 Google Pixel 2 Google Pixel 2 XL

Honor – Up and Coming mobile phone brand

Honor was founded in 2013. It is a China-based name which is a sub-brand under a major mobile phone company, Huawei. Since it was launched, Honor has been able to push sales for Huawei to greater heights especially in the budget category of buyers. In fact, Honor has been instrumental in pushing Huawei to be the second spot of the global smartphone rankings, throwing Apple down to the third. To date, Honor’s range of smartphones is known for their superior camera capabilities and affordability. It has several flagship models which have been hugely successful which are:

Honor 6 Honor 7 Honor 8 and Honor 8 Pro Honor A Series

A brand new smartphone from the ever growing line up of iPro portable electronic devices.

Other famous mobile phone brands



LG Nexus 5 LTE 16GB White

RM 748.00

Nike FuelBand Main features: • Array of 100 white LED lights • A built-in 3 axis accelerometer measures your motion • An ambient light sensor detects environmental light levels • Connect to PC with built-in USB or included USB cable

RM 2,730.00



RM 159.00

Ubuntu powered Meizu MX4 With the battle for the top tablet going more intense by the minute, consumers are reaping nothing but the benefits of this competition. Tablets are getting better and better, and the choosing seems to get harder and harder. But today, a player by the name of Tenko joins the fray with the Tenko T7, and its eager to prove that it belongs in the top tier of the tablet warfare. The Tenko T7 shows good promise, but what does it bring to the table?



RM 840.00

Panasonic LED TV VIERA 32 inch LED TV Resolution:1366×768 HD IPS LED Panel Dot Noise Reduction



RM 2,169.00

Nokia Lumia 1020. “The Nokia Lumia 1020 performed like a DSLR under every condition – from low light to moving airplanes.” – Stephen Alvarez, National Geographic Photographer

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