The Apple Watch makes its Vogue debut

Liu Wen models the Apple Watch on the cover of Vogue China, giving the highly-anticipated wearable gadget the high-fashion seal of approval

BY Bibby Sowray | 10 October 2014

Photo: Vogue China/David Sims

When Apple unveiled the Apple Watch in September it quickly became one of the most divisive accessories ever invented. Some loved it, some hated it - The Telegraph's Lisa Armstrong for one sat firmly in the former camp.

The tech brand had cleverly invited the world's finest fashion journalists to exclusively view the watch first, before it was unveiled to the world - and the courting tactic appears to have paid off; the gadget has already secured itself a prime spot on the cover of the fashion bible that is Vogue.

Vogue China is the first fashion title in the world to style the watch and put it on the cover - and it's not even available to buy yet.



The Apple Watch

"As the very first fashion publication to feature the recently launched Apple Watch on its cover, Vogue China is following in the Vogue tradition of moving with the times, giving our readers the first glimpse of a pioneering piece of technology that also doubles as a highly covetable fashion accessory," commented Angelica Cheung, editorial director at Vogue China. "In its slick marriage of technology, fashion and lifestyle, the Apple Watch will have a significant impact on the way we live."



Liu Wen trying the Apple Watch at Colette. Photo: @liuwenlw/Instagram

Top model Liu Wen, who appears on the cover, hinted at the cover during an exclusive Apple Watch event held at concept store Colette during Paris Fashion Week. Members of the fashion elite - including Anna Wintour and Karl Lagerfeld - were once again given an exclusive look at the watch, and the 26-year-old model was there to try it out for a second time.

"My second meeting with the Apple Watch, this time in Colette! The first time? Well, you'll see soon," she posted on her Instagram page alongside a photo of her using the gadget.



Karl Lagerfeld and Anna Wintour also attended the Apple Watch preview, pictured here with Apple's Jony Ive and Marc Newson. Photo: @suzymenkesvogue/Instagram

Wen wears the 38mm Apple Watch Edition in 18-carat yellow gold with a bright red modern buckle with on the November issue cover, styled by Karl Templer in a striped ensemble by Céline, and photographed by long time Vogue collaborator David Sims.

The Apple Watch is expected to hit shelves in early 2015, but you should probably start queuing now...

The November 2014 issue of Vogue China is on sale Sunday, October 12.

READ: Apple Watch: the fashion verdict

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