The self-styled 'King of Instagram' has been criticised for a photograph he posted of his friend sitting on an endangered tortoise.

On Tuesday, he posted a picture on his social media page of himself next to a scantily-clad woman astride a 100-year-old Galapagos giant tortoise at Sir Richard Branson's Necker Island.

Dan Bilzerian is known for his shocking and extravagant Instagram posts, but many feel with this one he has gone too far.

The World Wildlife Fund lists the animals as 'vulnerable' and the island is heavily involved with conservation efforts in order to protect the species.