Mountain Dew unveils special edition Upper Peninsula label after flub

Emma Keith | Detroit Free Press

Mountain Dew has made amends.

After flubbing the label on Michigan's Upper Peninsula in a new "DEWnited States" campaign last month, the soft drink brand released a U.P.-themed bottle over the weekend.

Twitter account @UpperPeninsula shared the special label, which features the Mackinac Bridge, a snowmobiler, the U.P.'s 906 area code, a kayaker and Pictured Rocks.

The Yoopers have spoken, I now have my own @MountainDew bottle. pic.twitter.com/YO8W1XUUd4 — The Upper Peninsula (@UpperPeninsula) August 11, 2019

Yoopers shared all those U.P. features and more after Mountain Dew apologized for portraying the peninsula as part of Wisconsin in its bottle campaign last month.

More: Hey, Google, where's the Upper Peninsula?

Mountain Dew representatives released the new bottle at Marquette's Upper Peninsula Supply Co. last weekend to a line of Dew enthusiasts that wrapped around the store.

The company will also make an appearance at the the Upper Peninsula State Fair from Monday to Wednesday in Escanaba, complete with a Mountain Dew dunk tank and free bottles.

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