No one cares about being called racist anymore. The once explosive and crippling charge of “racist!” is becoming as harmless as arrows hitting the broadside of a tank, easily deflected by the force field that’s been slowly generated by decades of overuse of the word in trivial circumstances. Like that guy who let himself get bit by 15,000 mosquitoes a year, we’ve developed a tolerance. That is to say, we’re finally able to tolerate ourselves for being called “racist” and not really losing any sleep over it.

It’s come to have about as minimal of an effect as calling someone a communist in this day and age. At one time, to be accused of being commie scum was a big deal, and many people were forced to twitch and squirm over statements they had made or associations they had with known communists. Some people’s lives and careers were ruined over the accusations. There’s no need to delve into the argument of whether or not these people actually were communist sympathizers or not, as the whole point is that just being called one was enough to do serious damage to one’s reputation. There were always a few proud commies or course, but they were considered fringe, much like the skinheads or the Black Panthers who would appear on talk shows like Geraldo in the 80’s at the height of the empire. That reminds me of something. Most people probably wouldn’t admit to this, but one of the earliest stirrings of Neotribalist instincts I recall manifesting was in how I would find myself secretly rooting for the Klan when they would be brawling with Black Panthers on Jerry Springer! This was despite the fact that they came off like complete buffoons on these shows(and still do,) seeming so freakish and alien that these “bring out the gimp!” type characters probably delayed any prospect of many normal white people being race conscious by a generation, only to be awakened as the taint of racist assholes became slowly overwhelmed by the accumulation of negative experiences in living with diversity .

But I digress…let’s fast forward from 1954, the days of the McCarthy inquisition and Hollywood blacklist, through the 80’s, the fall of the Berlin Wall, 90’s crap culture, all the way through until the present. Nowadays, if you call someone a communist, they most likely will just roll their eyes and laugh at you(calling them one in a group setting probably will make you look more like the idiot among your peers than the person you called a commie.) Thankfully, for modern thought criminals who notice things, this is exactly what people are starting to do when being called racist. Of course there are still many big media figures who still cringe and cower, naively thinking that if they apologize hard enough and kiss enough black ass, social justice warriors will loosen the grip on their ballsack and accept them back into polite society.

Increasingly though, others recognize that apologizing for being honest about your beliefs is a sucker’s game and instead are willing to take the heat and spit some fire back in return. In this age of “microagressions” and “white privilege,” liberals and race hustlers have overplayed their hand. People understand they will be called racist no matter what they say or do. Indeed, merely existing as a normal white person makes you a racist by default in the eyes of these diversity officers. Most people realize that “anti-racist” has morphed into a euphemism for “anti white.” It’s the same story in feminism, where women now see sexism in everything. It’s gotten to the point where men are so tired of getting nagged about “bodyshaming,” “male privilege,” and the “patriarchy,” that an entire fire-breathing manosphere has been hatched as a form of pushback. Guys who 15 years ago would have identified as feminists and fully embraced the notion of equal rights for women have been shamed and pushed so hard that many have done away with the diplomatic niceties altogether and now freely refer to girls as “cunts” or “whores” without batting an eye.

While pussified republican politicians are late to the party and many media personalities still walk the PC tightrope out of fear of losing their cushy jobs, ordinary people are starting to not give a fuck. Go to any comments section on a Youtube video or news article that deals with hot button racial issues and you’ll see people openly using the N-word, talking about mudsharks or spouting off all kinds of inflammatory racial epithets. The term, “chimpout” was actually trending hashtag on Twitter during the Ferguson riots.

Legendary sports analyst Jimmy the Greek was one of the first casualties of the PC mob back in 1988, for making rather unremarkable comments about black athletes and coaches in a candid interview after having a few drinks. He was immediately fired from CBS, condemned by nearly every media outlet, and his professional career was ruined. I remember watching when Brent Musberger announced Jimmy’s firing before the NFC Championship between the Redskins(ha!) and Vikings. NFL pregame shows have sucked ever since. The Greek was on the front lines of a culture war he didn’t even know he was fighting. He never had a chance. I wish he were alive today so he could refuse to apologize and tell those SJWs to pound sand. Sure, he’d still lose his job for offending a designated victim group(of which there are many more now) and probably for saying much less than what he said then. The difference is he could just shrug his shoulders, get a podcast and youtube channel, and the millions of people who didn’t care if he was racist or not could still enjoy watching him and hearing his colorful analysis.

Social justice warriors often cite studies pointing out that tactics like “slut shaming” or “fat shaming” aren’t effective and instead have the opposite effect on those they are directed toward. Perhaps they should heed their own advice and realize the same holds true for “racist shaming.” It actually makes us become even more racist…. Mwahahahaha.