Niantic’s CEO John Hanke is planning to create a 3D map of the world by crowdsourcing the cameras on its game players’ phones, with its players’ help.

According to CEO John Hanke in an interview with Reuters, he wants “players to build out the game board they want to play on.”

Camera apps today can digitally render a Pokemon or a new swing set at a playground. But with an AR map as bedrock, an app could raze the entire playground in the augmented reality, enable someone to anchor new virtual structures and allow other users to view the same layout.

AR maps would enrich the “new kind of social activity” Niantic has fostered, Hanke told Reuters.

See the full interview here.