Following on from this, Sketch has also ruled out the possibility of developing a Windows app. This is likely to be down to lack of resources to maintain software to a high level, cross-platform, and the potential for it gaining little traction on a new OS with it catering to a Mac-dominated industry. This could be extremely short-sighted, particularly with the growing discontent in regard to Apple’s Mac division. As Windows machines continue to improve, some designers may look to softwares that have cross-platform functionality when working in teams. The iMac is no longer the dominant all-in-one product it once was, and its disregard for Mac Pro users now sees them cater more to the more average user than ever. A setup such as the high-spec Razer Blade or HP Spectre laptop alongside Affinity Designer has the potential to attract current Mac users, and in doing so would leave Sketch behind.