In October, Ken Ham and Answers in Genesis put up a digital billboard in Times Square reading “Suck It, atheists” “To All Of Our Atheist Friends: Thank God You’re Wrong.”

The Freedom From Religion Foundation quickly responded with a billboard of their own in the exact same location:

FFRF, a state/church watchdog and the nation’s largest association of freethinkers (atheists, agnostics), has enlisted “Saturday Night Live” alum Julia Sweeney for its rejoinder. One cube of the billboard features Sweeney’s smiling face, the other her quote: “OMG, there is no god!” FFRF’s message will be displayed on the same digital billboard at the corner of 42nd Street and 8th Avenue as the Answers in Genesis Christian message saying. “To all our atheist friends: Thank God you’re wrong.”

Today, Answers in Genesis came back with a new billboard directed, again, toward atheists. The 30-second ad, which will run through Christmas, features the message “To All Of Our Atheist Friends: All He Wants for Christmas Is You” (which, I can only assume, means that Jesus is coming to kidnap your family). It also includes John 3:16:

The Christmas billboard is located in a different part of Times Square than October’s billboard — and it’s on a bigger board! The new billboard measures 50′ by 100′ (the previous one was a 45′ by 90′ cube) and is located on Broadway between 46th and 47th Streets, in the “Duffy Square” part of Times Square. Because this board has more space, we have added a verse this time. Our advertising agency JDA indicated that this new billboard will be viewed by about 45,000,000 people over the next few weeks — more than the last board. What’s even better is that we were able to obtain this prime billboard location at an excellent price, and a number of AiG supporters were so encouraged by the last billboard that they provided special financial support for this new billboard.

Well, I’m thrilled. I’d rather have the money of AiG supporters going to ineffective ads like this one instead of more propaganda at the Creation Museum.

Coincidentally, this billboard is only blocks away from the 15-second digital ad the Center For Inquiry launched earlier today: