Footage has emerged of a Thai man who bizarrely accepts a challenge to rub red ants on his genitals.

The man stands in the middle of the road and strips down to his underwear as his friends approach him with a branch that has a nest of the fiery insects.

Unsurprisingly, it doesn't take long before the man cries out in agonising pain as his friends run to his aid and try to hose down the ants with water.

Bizarre footage has emerged of a Thai man who accepts a challenge to rub red ants on his genitals

The man stands in the middle of the road and strips down to his underwear as his friends approach him with a freshly cut branch with a nest of the fiery insects

Unsurprisingly, it doesn't take long before the man man cries out in pain

The man's friends run to his aid and try to hose down the ants with water

Even after the ants are brushed of the man's naked body, he still appears to be experiencing a burning sensation in the sensitive area.

The video was reportedly filmed in the city of Rayong, east coast of the Gulf of Thailand.

This particular breed of ants are known in south-east Asian countries to cause a sharp pain when they attack, according to TomoNews Today.