RE: @Deadspin: per the notice from Twitter, it looks like it's the NFL. — Lacey Donohue (@laceydonohue) October 12, 2015 The rumors are true: Someone tipped off Twitter about our plans to tweet a photo of Roger Goodell's tiny, dismal penis at 6 p.m. Eastern — Samer (@Samer) October 12, 2015 Two important announcements: @Deadspin is back and fuck the Patriots. — Lacey Donohue (@laceydonohue) October 12, 2015

Both publications routinely posts GIFs of important moments in NFL and other sporting events. It's something the NFL apparently frowns upon. Gawker's social media strategist, Terron Moore, said the site received 18 DMCA takedown notices from the NFL before today's suspension.

Before the account was reinstated, ESPN sports pundit Keith Olbermann was temporarily hosting Deadspin's tweets on his own account.

So, @Deadspin IS going to take me up on my offer after its account was suspended. TFN this is @Deadspin via KO. — Keith Olbermann (@KeithOlbermann) October 12, 2015

We have reached out to Deadspin, SBNation, Twitter and the NFL about this article and will update when they reply to our queries.

Update: Twitter responded to our inquiry with the set of DMCA requests from the NFL, and at least one from UFC operator Zuffa. The request list a number of video files (which Twitter uses to play GIFs), and tweets by both the Deadspin main account and @SBNationGIF. According to Twitter, the requests will be submitted to the Chilling Effects Clearinghouse tonight or tomorrow.