eGifter continues to lead the charge with yet another game-changing bitcoin announcement.

eGifter, the social gifting company, announces today that it is the first app in the world to be officially approved to take bitcoin payments on iOS. The news comes just eight hours after announcing that eGifter added the Walmart eGift card to its ever-growing catalog.

Available in the App Store for free download, the app represents a big moment for the bitcoin community who has been waiting for months for bitcoin payments to come to iOS.

eGifter’s significantly updated iOS app launched just one week ago, directly after Apple’s addition of guidelines allowing for virtual currencies, announced during its World Wide Developer Conference (WWDC) on June 2nd.

“The day after the release of the new app we submitted a second release with the bitcoin payment option to Apple for approval and crossed our fingers,” said Roye. “We are incredibly happy to be the first iOS app to go-live with bitcoin payments.”

“In anticipation of a potential change in the iOS rules, we built the new app from the ground up with our bitcoin users in mind,” said Roye. “The timing really could not have worked out better.”

eGifter’s new app is a result of extensive feedback from users, especially the bitcoin community. The app contains several enhanced features designed to simplify key functions and significantly improve the user’s experience. Key features include eGifter’s Smart Coupons & Special Offers, which constantly update based on the brands of eGift cards and loyalty cards in a user’s eGifter wallet. This ensures consumers always have current offers available when they go to use their cards. Access to the offers is unlocked by either by purchasing eGift cards or scanning in plastic gift and loyalty cards.

Other new features include automated gift card balance checking and gift card re-gifting, which allows for re-gifting of eGift cards to friends on social networks or by email.

In April, eGifter launched an improved loyalty points program which give bitcoin users three percent back for each dollar spent on over 200 brands of eGift cards. To celebrate the launch of the new app, eGifter will feature a different brand each day in June and offer triple loyalty points on that brand for the day. While the current eGifter Android app already accepts bitcoin, the new generation app with eGifter’s enhanced features will come to Android in July.

For more information on the on how eGifter is updating its technology to provide a best-in-class gifting experience, or to see a full list of brands in the eGifter marketplace, download the new eGifter iOS app, or visit http://www.eGifter.com.

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About eGifter

eGifter revolutionizes the act of gift giving with a social and mobile gifting platform designed to create a fun experience for consumers, while helping retailers unlock the viral potential of gift giving in social spaces. eGifter is based in New York and was founded in 2011 by a group of proven tech entrepreneurs. To learn more about eGifter and their social and mobile group gifting platform, visit http://www.eGifter.com/Retailers/. Try it out at http://www.eGifter.com, or download the mobile app from iTunes or Google Play.

