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“I’ve been on both sides of the protest lines, and given what I saw yesterday I think we couldn’t have asked for much better scenario for accomplishing for what we wanted to do, and that was essentially pull the veil away from this industry that is represented by this one farm to show the public the conditions that these animals are being raised in before they’re slaughtered,” Moskaluk said.

Moskaluk’s activism didn’t come overnight.

His wife, Sheanne, 55, switched to a whole-food, plant-based diet in 2011, after researching a bodybuilding supplement for their son and learning about some health risks of consuming meat and dairy.

In 2013, at the age of 51, Moskaluk was diagnosed with Stage 4 kidney cancer and told he could die within months. On that day he, too, completed his switch to a plant-based diet.

She credits the change with helping her lose more than 130 pounds. He says he believes it was a key factor in his recovery and has been cancer-free since 2015.

Photo by Arlen Redekop / PNG

The Naramata couple, married in 1989, were featured in a 2016 documentary called “Eating You Alive,” which explores the impact of a whole-food, plant-based diet on chronic health conditions. Known as the “Indian Rock Vegans” on social media, they have also shared their story with thousands of people through their posts and as volunteer speakers at festivals and conferences.

But less was known about their boots-on-the-ground activism.

Moskaluk said there are “three doors” through which one typically enters the vegan lifestyle: health, animal rights or environmental concerns.