While working for Gilmore Group, a design and branding firm based in New York City, the company was approached by the New York Red Bulls Professional Soccer team to develop a marketing and branding campaign. As lead designer, I led a team in the research, development, media strategy, and campaign inception of the project. The goals were to increase stadium attendance while building overall brand awareness in the greater NYC area. Through market research and soccer fanatic study, three campaign concepts were developed complete with imagery, media buy strategies, and impression analysis.