The experience of renting a Porsche through the peer-to-peer car sharing platform Turo is about to get an upgrade. On Tuesday, Porsche and Turo announced a new pilot program, one of a number being tried by the German OEM as it—along with the rest of the auto industry—wraps its head around the ever-changing mobility landscape.

Porsche is popular on Turo; the marque is the fourth most commonly searched on the platform. And Porsche is popular at Turo; CEO Andre Haddad describes himself as a lifelong enthusiast.

It's a trait common to most of the Porsche-owning Turo "hosts" (the people who lend their cars), a group which counts Haddad as its first member; in 2012 his own Porsche—a 2006 Carrera S—was the first one available through Turo. (Turo says that there are 4,717 Porsches listed in total.) Six years later and his car is still in service, including a booking this coming weekend, Haddad told me.

The pilot, appropriately called Porsche Hosts, launches in Los Angeles and San Francisco early in October. It's open to Porsche-owning hosts in either city, provided they meet certain criteria—their feedback rating, a long tenure on the platform, and so on.

Once inducted, the hosts will spend a day at the Porsche Experience Center in Los Angeles for briefings and some hands-on training to bring them up to speed on things like company values, Porsche's history, and so on. (Remarkably like the day of lectures and driving that characterizes your average new car press event, in fact.)

"I think it can really help fuel the passion for the brand," Haddad told me. "And for Porsche it's a great way to access a new audience. Someone that has a great experience renting a Porsche now could mean a sale later."