2156 views

Straight from BrewDog HQ. James Watt discusses negative press, Covid and 'his people'

00:00 - 00:05 So I've been getting alot of negative comments on social media recently

00:05 - 00:07 "Why did you jump the gun on COVID firings?"

00:07 - 00:10 "Why are you attacking the press?"

00:11 - 00:16 "Why are you posting videos of staff not following social distancing rules?"

00:17 - 00:21 I've listened to your concerns and have come up with a great new idea

00:21 - 00:24 "Shower beer"

00:29 - 00:31 "Shower beer"

00:31 - 00:34 The EFP idiots have already forgotten everything from the past two weeks

00:38 - 00:40 "Shower beer"

00:41 - 00:47 They're still giving The Guardian shit even though I ordered my staff to produce a medical product for the NHS...

00:47 - 00:50 ... for which we had zero experience or planning in place...

00:50 - 00:56 ... so we could cover up all the probationary staff we prematurely let go.

00:58 - 00:59 and best of all

00:59 - 01:01 we put it in glass bottles

01:04 - 01:06 The NHS had to reject the entire batch

01:06 - 01:08 and yet everyone still thanks me on Twitter

01:13 - 01:14 "Shower beer"

01:14 - 01:16 what the fuck do I have to do

01:16 - 01:20 for them to stop believing my bullshit

01:21 - 01:27 That new beer is just a batch Lost Lager we can't sell with a bunch of fruit extract added, it's never seen a real fruit.

01:35 - 01:36 We talk about quality

01:36 - 01:39 but everything is about the bottom line these days.

01:41 - 01:44 Hey, remember when we had the Grapefruit Amnesty

01:44 - 01:47 and they we're shipped up from all the BrewDog bars for use in a beer

01:47 - 01:49 Elvis Juice I think

01:50 - 01:53 They all sat outside and rotted

01:54 - 01:56 We used extract and

01:56 - 01:58 nobody cared

01:58 - 02:02 Now we use flavourings and processing aids in everything

02:05 - 02:07 "Shower beer"

02:10 - 02:11 Don't even get me started..

02:11 - 02:13 ...

02:15 - 02:17 Don't even get me started on how we treat 'our people'

02:17 - 02:20 you only have to look at our Glassdoor reviews to see the mess we're in

02:21 - 02:28 Anyone that was brave enough to say 'That's a bad idea James' is long gone

02:29 - 02:30 To the competition?

02:30 - 02:32 To the competition yes.

02:36 - 02:39 Good thing I paid everyone off with NDA's so they can't dob me in

02:40 - 02:42 They just talk among themselves

02:50 - 02:55 We have to hire youngsters from tiny breweries or from abroad.

02:56 - 02:58 From abroad

02:58 - 03:04 All of the UK talent pool know someone who's worked for us and have been told to stay away

03:04 - 03:09 Unless they really like impossible targets, zero work/life balance and constant lies

03:09 - 03:11 Goodbye mental health forever

03:16 - 03:20 I will always have the EFP's to milk though

03:23 - 03:26 I could sell them my warm piss and still get thanked