Hulu will be a major player at the Emmy Awards for the first time this year, thanks in large part to its new series "The Handmaid's Tale," which received thirteen Emmy nominations on Thursday.

A dystopian thriller based on Margaret Atwood's 1985 novel of the same name, "The Handmaid's Tale" has garnered universal acclaim from critics since its first season premiered in April.

The show is up for thirteen Emmy nominations in categories that include best drama series, best lead actress in a drama series (for Elisabeth Moss), and best supporting actress in a drama (for both Ann Dowd and Samira Wiley).

Hulu received its first-ever nomination in 2014 for its sports series "Behind the Mask." Last year, the service had two nominations in variety special writing ("Triumph's Election Special 2016") and visual effects ("11.22.63"), but it lost both.

Hulu has never won an Emmy Award for its original content. Meanwhile, its streaming rivals Netflix and Amazon have had tremendous success at the Emmys with acclaimed shows like "Orange Is the New Black" and "Transparent," respectively. (Netflix has won a total of 55 Emmys, and Amazon's "Transparent" has alone garnered 24 nominations and 8 wins.)

Outlets have already speculated, however, that "The Handmaid's Tale" will be the show that finally pushes Hulu over the top for its first Emmy win. This year it has many strong chances to do so, with 18 total Emmy nods.

In the category of best drama series, "Handmaid's Tale" will face off against AMC's "Better Call Saul," Netflix's "The Crown" and "House of Cards," HBO's "Westworld," and NBC's "This Is Us."

Elisabeth Moss is a critical favorite for the best lead actress award for her portrayal of the "Handmaid's Tale" protagonist, Offred. She will face off against several heavy-hitters, including Viola Davis ("How to Get Away With Murder") and Robin Wright ("House of Cards").