According to The Wrestling Observer Newsletter, here is the latest in regards to the Lucha Underground business model. The iTunes deal is said to be pretty standard. The producers of the show get a 70/30 cut of the revenue, so if someone orders a season pass for the first season of the show for $44.99, Lucha Underground would make $31.50 off of the purchase. There could be a middle man/investor that gets 10-20% of that revenue.

In regards to a possible Netflix deal, word is that the money Netflix pays for programs are said to be very small licensing fees unless it’s their own original content. They are in talks with Netflix, but the feeling is that once season one is on Netflix for free it would hurt the iTunes deal.

Lucha Underground picked up two new investors for seasons two and three. They put up the majority of the money for these seasons, and while AAA was not one of these investors, they did help bring the investors to the company.