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The Atlantic is launching a new line of ebooks, “The Atlantic Books,” which will include both “original long-form pieces between 10,000 and 30,000 words, and curated archival collections that span the magazine’s 155-year history and feature some of the best-loved voices in American letters.”

The Atlantic Books is the first in a number of planned paid initiatives, the company said, and “details about the next product will be announced in coming weeks.”

The Atlantic Books’ focus on nonfiction e-singles puts it in competition with companies like Byliner and The Atavist, which publish similar works. The Atlantic Books’ first ebook, a memoir called Denial by Jonathan Rauch, is available today for $1.99 exclusively through Amazon’s Kindle (s AMZN) Singles store, though The Atlantic says it will “soon” also be sold by Nook (s BKS), the iBookstore (s AAPL) and Kobo.



“The launch of The Atlantic Books reflects our commitment to innovation in publishing in the service of great journalism and storytelling,” The Atlantic president M. Scott Havens said in a statement. The Atlantic senior editor Geoffrey Gagnon is overseeing the initiative.

In other evidence of The Atlantic‘s focus on long-form journalism, the company recently partnered with Longreads to feature Longreads content across its sites.