No matter what your stance is, the market for reselling rare and popular sneakers is far from folding. According to the Financial Times in a report that sites data from Campless, the consumer-to-consumer marketplace is valued at over $1 billion USD, 96% of which was spent on Nikes and Air Jordans alone. Although it is only a fraction of the retail market, powerhouses like Nike and adidas have certainly taken note of this forging trend. Time will only tell how they plan to manipulate it to their advantage.