Brandscan

To achieve these results we implemented our social media scanner Brandscan. Brandscan selects the top artists in over 1300 genres finding more then 50.000 artistprofiles. These artistprofiles are measured against the target brand in this case Hillary Clinton and Donald Trump by measuring common social interactions on social media platforms. The more common interactions after statistical adjustment for a specific genre the higher that genre will be on the popularitylist.

