For their participation, folks will get a 23andMe report of their own genetic information on traits and ancestry for free. With that DNA data, plus Renown's de-identified health and population info, DRI will model public health risks of disease and illness along with the health impact of conditions like air quality on a community.

They're seeking 5,000 volunteers to follow Nevada Governor Brian Sandoval, who has already signed up to be part of the study. Hopefully, such a comprehensive data set can help researchers build predictive models to look for health factors across the state's 2.8 million residents. But if anything proves how seriously they're taking this collaborative project, it's the dedicated YouTube video they made to promote it: