Jennifer Aniston Nude in a Blanket: Lolavie Perfume Ad (PHOTOS)

is launching a new perfume and the clever ad campaign shows her wearing only a loosely wrapped blanket as she sits on a rocky shoal at sunset. The shoot took place in Caba San Lucas, Mexico.

The fragrance is Lolavie and the actress describes it as a natural "nonperfume perfume". She wants people to say, "What is that? You smell great!" It combines a collection of 'sexy and clean' floral notes that took eighteen months to develop.

David Lipman helped brand the new product. He said, "We hope that if people like the purity and the naturalness of who she is, they will want to experience this product with her."

More interesting photos of Jen below:

