Ah, nothing like a choice selection from McDonald’s to provoke the same competing flushes of satisfaction and boiling shame.

Predictable pleasures, with predictably guilt-ridden consequences.

The midnight Big Mac, the breakfast McMuffin scoffed in silence after dark on Zone 2 high streets, or on the concourse of Victoria Station at sunrise. One of life’s unchanging guilty pleasures.

Well not for long, at least not in the High Street Kensington branch, which is transforming into an exclusive, reservation-only pop-up for one night only on 15 August.


We know, it’s pretty tough to wrap your head around. However, it gets a bit more explicable when you consider it’s due to tie into the launch of the burger chain’s Signature Collection: a set of upmarket alternatives to the classic menus Quarter Pounders and Fillet O’ Fishes.



It’s an immersive experience designed to appeal to the Insta-happy crowd.

Anyone brave enough to book the VIP experience at High Street Ken will be ushered into the restaurant by the dulcet tones of a string quartet, and escorted to their table by dedicated waiters.

The menu might not be Michelin approved ultra-high-end, but it doesn’t sound too bad. Choose from a classic, BBQ or Spicy Signature Burger – served under a silver cloche by white-gloved butlers. We’re not quite sure if it extends to Coke Zero in crystalline decanters, though we wouldn’t be surprised at this juncture.

You’ll be pleased to know that it isn’t the first time old McD’s have road-tested a high-class concept; last Valentine’s Day witnessed the birth of the three course McValentine’s Night in Newcastle at 20 quid-a-head. Truly, we live in an age of wonders.

Where and when Where: 108/110 Kensington High St, Kensington, London W8 4SG When: 15 August 2018 How to book: To reserve a place at the luxury concept restaurant sign up here on 8 August 2018

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