Welcome,

This survey is designed to help gain insight on the relationship between brands and TV shows. I am currently writing my Master Thesis at the Rijksuniversiteit Groningen (The Netherlands) on these topics. It should take you around 10 minutes to complete the survey.

Please be assured that your confidentiality will be protected. Any contact information you provide will not be shared.

Everybody who completes the survey will have a chance to win a €50,- price. Just leave your e-mail adress at the end. Again, this will only be used for contacting you if you win. Your contact information will be protected.