As the SEC prepares for No. 3 Georgia and Florida in Jacksonville, the rivalry also celebrates a milestone of sorts.

This year's game marks the 10-year anniversary of Georgia's Knowshon Moreno's 1-yard leap to give the Bulldogs a 7-0 lead en route to a 42-30 win in 2007 that set off the entire Georgia bench rushing the field.

The result was seven points and an unsportsmanlike penalty.

Miami coach Mark Richt, who was the coach at Georgia from 2001-2015, was asked about the anniversary of the play this week.

"Well, what led to it is we got beat really bad by Tennessee, and then the next game we played was Vanderbilt, and we barely won it," Richt explained. "There was not a lot of enthusiasm, and I was like, 'We've got to create some energy somehow.' And so when I was at coordinator at Florida State, I used to -- every so often, say, hey, 'when we score, you guys celebrate hard enough -- just celebrate hard, and if you don't celebrate hard enough to get a flag, then you didn't celebrate hard enough.'

"So whether it's right or wrong, that was the thinking behind it. And that's what I told our team, and what I thought they heard was the team that's on the field, you celebrate, because what happened during the week is we had an open date actually, and so every time they'd score against the scout team, some guy would like try to spike it through the goal post or spin the ball.

"I'm like, 'You guys don't get it, this is a team celebration, not an individual celebration.' I think when I said the whole team needs to celebrate, or when I said the team needs to celebrate, they thought the whole team, and I was really talking about whoever was in the game at the time. So when he scored, they really felt like they had an obligation to go celebrate, and they got at least two penalties. But the goal really was not for the team to come off the bench. The goal was for the guys on the field to just celebrate real hard, and as it turned out, everybody ran out there except for Dannell Ellerbe, and I think he was in the doghouse and he knew not to go out."

Georgia's victory over Florida in 2007 was only the fifth time a team has scored 40 points on the Gators defense since Florida lost the national championship 62-24 to Nebraska in the 1996 Fiesta Bowl.

Answering coach Richt's pregame challenge, about 70 players rushed from the Georgia sideline following Moreno's first-quarter touchdown, jumping up and down and celebrating wildly. Florida just watched, stunned by the brazen Bulldogs.

An even bigger party unfolded a few hours later.

Moreno ran for a career-high 188 yards and three scores, Stafford threw three touchdown passes and Georgia (No. 18 BCS, No. 20 AP) upset the Gators (No. 11 BCS, No. 9 AP) 42-30 on Saturday in a game filled with big plays and momentum shifts.

The Bulldogs (6-2, 4-2 Southeastern Conference) sacked Tim Tebow six times and contained the Gators' high-scoring offense most of the game. The result was a rare victory for Georgia in one of the South's most heated rivalries.

Florida (5-3, 3-3) had dominated the series since 1990, winning 15 of the last 17 meetings and eight of nine.

Coming into Saturday's game, Florida has won 21 of the last 27 meetings.

However, Georgia freshman quarterback Jake Fromm is coming off his best game, completing 18 of 26 passes for 326 yards and two touchdowns in a 53-28 victory against Missouri. He's undefeated as a starter and ranks second in the league in pass efficiency.

No. 3 Georgia (7-0, 4-0 SEC) and Florida (3-3, 3-2) square off Saturday at 2:30 p.m. (3:30 p.m. ET) on CBS.

(Mark Heim is a sports reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim.)