The 5 lowest-rated Super Bowl LIV ads, according to Ad Meter

Rick Suter | Ad Meter

Not all Super Bowl ads can be the best.

Sometimes, even great ideas don't resonate with the audience, while others just fall far short of delivering a memorable spot.

With Super Bowl LIV in the books — ending with a big win for the Kanas City Chiefs over the San Francisco 49ers — USA Today's 2020 Ad Meter wraps up this years rankings and these were the lowest-rated commercials:

T-58. Quibi: "Bank Heist," 4.40

T-58. Squarespace: "Winona in Winona," 4.40

60. Bloomberg 2020 Campaign: "George," 4.23

61. Pop-Tarts: "Fix the Pretzel," 4.10

62. Trump 2020 Campaign: "Criminal Justice Reform," 3.33