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La Liga president Javier Tebas has revealed that Spanish soccer’s top flight is set to change the way in which it puts together its fixture list.

From February, the league will use artificial intelligence (AI) software in order to determine when best to schedule its matches, with the system focusing on which times and dates will allow clubs to maximise stadium attendances.

The technology will also be programmed to ensure that the league exploits primetime television slots, both in Spain and on an international scale.

Tebas also ruled out the possibility of scheduling games during the Christmas period because as the players’ union is opposed to the concept.

News of La Liga’s implementation of AI comes just days after it was announced that Spanish soccer’s second division, Segunda Division, had signed a global live-streaming deal with video-sharing giant YouTube.

The league's YouTube channel will provide live English commentary from this season's matches in more than 155 countries, including South Africa, India, the United Kingdom and Australia.

The new agreement will also see the competition brought to certain territories where no previous transmission had been in place.