By Bill "Two Scoops" Emes

Top Rank's CEO Bob Arum has not given up on a potential fight between Manny Pacquiao (54-5-2, 38KOs) and Floyd Mayweather Jr. (44-0, 26KOs). The fight has long been demanded, but negotiations to make the contest have failed time and time again.

The bout lost some steam in 2012, after Pacquiao suffered back to back defeats to Timothy Bradley and Juan Manuel Marquez.

Both fighters have important matches coming up. Mayweather goes back to junior middleweight to face Saul "Canelo" Alvarez on September 14th in Las Vegas. Pacquiao travels to China to trade punches with Brandon Rios on November 23.

Arum's company is doing a lot of business in Asia. If both superstars win, Arum would like to make Pacquiao-Mayweather in Asia - and he guarantees the money involved would blow away anything Mayweather has ever made for a single fight.

"We're going to demonstrate to Floyd that the money that can be made from a Floyd-Pacquiao fight in Asia exceeds anything that he could have dreamed of. The rest is up to Floyd," Arum told BoxingScene.com.

There is the issue of networks. Mayweather has an exclusive multi-fight agreement with Showtime. Arum's company is doing exclusive business with network rival HBO. The veteran promoter is not worried about the network situation as being a breaking point in making the fight.

"We haven't done a fight at Showtime in two years. But be that as it may, these things have a whole history of resolving themselves," Arum said.