iLuv today announced its first Apple HomeKit certified device called the "Rainbow8," an IoT connected smart lightbulb system that includes Siri compatibility and Wi-Fi connectivity so users can interact with their lights from an iPhone or iPad. One of the distinctions between Rainbow8 and Philips Hue is that iLuv's product doesn't require a central, router-connected hub.

To get started the company said that "all you have to do is simply plug in," and Rainbow8 will search for a nearby smartphone with the company's app. Once it's set up, users can set up schedules and geo-fences that activate and deactivate based on their location. Custom lighting scenes can be created and with the addition of HomeKit support, users can ask Siri to turn them on and off.

This user friendly smart bulb is now brighter and longer lasting, saving you money in the long run. "iLuv is very proud of the direction we are going," said Jason Park, head of marketing at iLuv. "The Rainbow8 is not our first smart product, but it is definitely one of our most impressive ones. Unlike most smart bulbs on the market, the Rainbow8 does not require a hub. All you have to do is simply plug in and get started. Once set up, users can do everything from schedule their lighting to setting triggers that control the lights based on their location. You can also create your own customized lighting scenes and use Siri to turn them on."

As an improvement on the company's Rainbow7 Bluetooth smart bulb, the Rainbow8 includes over 16 million color options, has a dimming feature, offers 800 lumens of brightness, and will last for a lifespan of over 20,000 hours.

iLuv's Rainbow8 smart bulb is available for $49.99 from Amazon, "and other select retailers," beginning today. At the time of writing, only 10 of the bulbs were left in stock on Amazon's U.S. store.