This feature originally appeared at 24/7 Wall St. It was written by Jon Ogg and Douglas A. McIntyre.

24/7 Wall St. has prepared its list of the ten brands that will disappear in 2010. This list is based on a review of each firm’s financial situation and other operating data, the current and ongoing value of its brand, and whether the company that controls that brand can sell its assets.

This year a number of famous brands have closed or their parents have announced that they will be shut down shortly. This includes decades-old magazines like Gourmet and famous car brands like Pontiac. The recession took whatever economic value these brands had left and destroyed it.

The brands on the 24/7 list for 2010 include companies that have been in trouble for years. Some have been in slow decline and others were irreparably damaged by the credit crisis. Most of these companies will be bought and the rest will simply be closed.

Disclosures: Newsweek and 24/7 Wall St. have a content licensing agreement. Douglas A. McIntyre and Strauss Zelnick, a Blockbuster board member, served together on the board of On2 Technologies from 2000 to 2004.