In the SoHo neighborhood of New York City morning, two separate queues of people were waiting to get their hands on coveted items: new iPhones and cronuts.

The SoHo Apple store and Dominque Ansel Bakery, where cronuts are made, are within five blocks of each other. (Cronuts are a faddish—and oft-copied—hybrid of croissants and donuts.) Quartz estimated the distance of each line at 9 a.m. ET based on first-hand observations and photos posted on Twitter. Apple’s was roughly twice as long, which shouldn’t be too much of a surprise given today was the debut of two new iPhone models, the 5C and 5S.