LG Electronics’ next Smartphone, also known as Super Premium Phone, is going to be released in fourth quarter. It is also putting out medium and low-priced inexpensive models in markets to look for a turnaround in its performance in second half.



After having LG Electronics’ third quarter assembly with executives and staff members at LG Twin Tower in Seoul on the 24th, Director (President) Cho Joon Ho of LG Electronics’ Mobile Communications (MC) Business Head Quarter told reporters that LG will release next Smartphone in fourth quarter. This product was first mentioned by President Cho at Mobile World Congress 2015 in last March and it was presented as a leading product that will overcome G4’s slump.

However when presented with a word ‘Super Premium Phone’, President Cho showed a cautious reaction and said that no one ever said that word about next model. He also avoided a question about whether this next Smartphone is President Cho’s debut Smartphone as it is also mentioned as ‘Cho Joon Ho Phone’.



LG Electronics’ next Smartphone is expected to compete against Samsung Electronics’ Galaxy Note 5 and Galaxy S6 Edge Plus and Apple’s iPhone 6S in global Smartphone market in second half.



He showed an optimistic view about MC Business Head Quarter’s poor performance in second half by saying that it will be improved after end of September. “Medium and low-priced Smartphone markets in China, India, and others got bad impacts due to problems in currency. I predict that LG Electronics will improve this situation by releasing new models after end of September that can correspond to these markets.” said President Cho.



Staff Reporter Seo, Hyeongseok | hsseo@etnews.com