The 'Today Show' chose to interview Kim Kardashian's mom on Tuesday morning instead of observing a moment of silence in memory of the terrorist attacks on the World Trade Center.

Every year since the attacks of September 11, 2001, a moment of silence has been observed at 8:46 a.m., the moment when the first plane slammed into the Twin Towers. President Obama and the First Lady led the moment of silence at the White House, and newscasts on other the other two broadcast morning shows -- 'Good Morning America' and 'CBS This Morning' -- aired the solemn ceremony.

But not NBC's "Today Show." Instead new co-host Savannah Guthrie spoke to Kris Jenner about the new season of the hit E! reality show "Keeping Up With the Kardashians" and her breast implants.

Coming out of a commercial break, Guthrie segued, "Back now at 8:45 with Kris Jenner, the matriarch of the Kardashian clan," before beginning a five-minute interview that covered the importance of changing out your breast implants later in life, working out with a personal trainer, and welcoming hip hop star Kanye West into the family.

New York City's was the only market where the Jenner interview was interrupted, with the local NBC affiliate covering the city's remembrance at Ground Zero, according to TV Newser.

But the network is standing by its decision to air the Kardashian family matriarch over the 9/11 remembrance.

“The Today show dedicated a considerable amount of time to September 11th coverage this morning throughout the entire show,” a spokesperson told FOX411’s Pop Tarts column.

A source connected to the network also told us that TODAY had devoted sufficient air time to the 11th anniversary of the tragedy, including a segment with a Twin Towers attack survivor and multiple shots of the emerging Freedom Tower throughout the program. Some NBC affiliates aired the memorials, and MSNBC aired the entire TODAY show from 9/11/2001.

Horrified viewers took to Twitter, with one writing: "The Today Show chose to continue their interview with Kris Jenner rather than participate in a 9.11 moment of silence. DISGUSTING."

"The fact that Kris Jenner is a guest on the today show on 9/11 seriously makes me doubt humanity," another wrote.

Fox News' Hollie McKay contributed to this report.