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NXT is Levesque’s baby. While most of the shots for the WWE main roster itself are still made by Levesque’s father-in-law and long-time WWE CEO Vince McMahon, NXT is where he’s able to create a show of his own imagining. NXT is surging as it’s own brand with it’s own identity, and Levesque says that it was his plan all along to make NXT it’s own thing in addition to being a developmental league.

“I wanted to do that from day one,” he says. “The question was ‘could I do it,’ so I didn’t say that to everyone.”

One of the key aspects that differentiates the NXT style from that of the main WWE roster is the way women are treated as performers.

On the main roster, women battle in three to five minute matches over the “Divas Championship” and the show seemingly can’t breeze by them fast enough. On NXT, women challenge for the “NXT Women’s Championship” and battle in much longer matches further up on the night’s card. Women in NXT aren’t limited to one storyline and there are often multiple women’s feuds played out at any given time.

And the NXT fans eat it up.

This increased prominence is something that Levesque feels is an important proof of concept for the future of wrestling.

“I’m proud that the [recent NXT] show in Philly was headlined by women,” Levesque says. “I think that what we are doing in NXT is changing the perception of what women do in the industry.”

On Wednesday night, the NXT Women’s Champion Sasha Banks will take on Becky Lynch on the pay-per-view-like “Unstoppable,” and Levesque is bullish on the quality of the match.