Rep. Anna Eshoo, D-Palo Alto, is all over the issues that affect her Silicon Valley-based district, like net neutrality. But she knows one of the biggest problems with net neutrality is the fact it is called “net neutrality.” Or as comedian John Oliver puts it, “The only two words that promise more boredom in the English are ‘featuring Sting.'”

In Silicon Valley, what do we do when something is perceived as boring? We rebrand it.

So Eshoo is sponsoring a contest to rebrand net neutrality — the concept that Internet service providers must treat all traffic equally. The winner will be the most popular entry on this Reddit post.

“Internet users know what they want and expect from the Internet, but these days all the jargon about net neutrality rules is making it difficult to know what box to check that advances their best interest,” Eshoo said. “That’s why I’m hosting a contest on Reddit to rebrand net neutrality and bring some clarity to an otherwise muddy legal debate before the FCC finalizes its proposed open Internet rules.”

Let’s get the juices flowing with a couple of ideas with how to rename this important, but apparently dull, topic:

“Beyonce”: It’s sexy. It’s creative. And it’s always featured prominently by news outlets that rarely cover net neutrality.

“Ice Cream“: Everybody loves it. And it’s something that most Americans want in their home. Unless they’re gluten free.

“Operation Internet Freedom”: It’s got that urgent feel of a military campaign. Plus, as long as it contains the words “Operation” and “Freedom,” Fox News will reflexively cover it.

Reddit posters have already tossed in a few suggestions, including “Internet Independence,” “Net Equality” and “Internet Access Equality.”

If you need some more inspiration, here’s Oliver’s riff on net neutrality from his HBO show, “Last Week Tonight With John Oliver”: