The days of only being able to watch whatever is programmed onto one of the mere three available tv-stations have been reduced to a thing of the past. While commercial broadcasters are spinning their heads trying to figure out how to hold onto whatever is left of their viewers, other exploiters of video-entertainment are popping up, and thriving in a bigger fashion with every passing year.

People are too busy and time-constraint to watch shows littered with endless commercials, sometimes exceeding the duration of the actual show, and too spoiled witch choice to just accept what others demand them to see. The on-demand video streaming services are rapidly exceeding revenues previously attained by legacy companies, and it doesn’t look like it’s changing pace anytime soon.

Companies like Netflix, Hulu and Amazon Prime are combating for the viewers’ time, while also making sure to deliver quality content. Netflix is even taking over the movie sectors’ audience, after already taking the lion share of tv-series watchers, and streaming platforms such as Youtube, Vimeo and Twitch are catering to the needs of viewers looking for specific knowledge or entertainment, making amateur video creators famous in the process.

In short; the era of cable and broadcasting networks is at the beginning of the end.