ZO Lingerie is a new, independent lingerie brand based in Ukraine. It’s so new in fact that you can’t buy the products online just yet, but because you’re one of my very lovely readers you do have the chance to win one!

ZO is founder Zofiia Koltun’s first foray into the world of intimates – she studied engineering, not contour fashion – but is a “dream come true” for the fledgling designer who’s as passionate about fine quality and finishings as she is about the way lingerie looks. ZO is, in her words, “all about being “handmade”… Luxury is defined by the time that is dedicated into creating a fine garment using exclusive techniques – to produce a delicate piece of lingerie on a loom and to model it on the body. This is the true essence of ‘luxury’, and ZO is all about luxury“.

ZOFI Divine crop & knicker

Dreamer crop

ZO Elegance body

When you look at ZO’s debut collection, the first thing that strikes you is the laces. The silhouettes are all kept relatively simple,which lets the fabrics speak for themselves. I particularly love the shell-coloured Elegance body with its decadent, peacock-feather lace, a motif which is repeated (and somewhat cheekily-placed!) on the fragile-looking Dreamer crop.

Zofiia sources her fabrics from factories in France and Italy, seeking out the finest Chantilly laces, the softest meshes and the silkiest of silks. The lingerie is then handmade with absolute attention to detail; “ZO expresses the spirit of atelier couture“, says Koltun.

Sophie bra & knicker

ZO Sensual body

Kate crop

One of the things that I’m really drawn to in these images is the delicacy of the edges on pieces like the Dreamer crop (which even has unhemmed shoulder openings). It was a great design choice, I think, to avoid heavy trims which might overpower and detract from the rest of the garment. The same goes for the simple, understated strapping details on the Elegance body and the Grace Coral bra set.

Other pieces that I really like are the Sensual body with its on-trend, high-cut legline, and for me personally the navy Azure set because I love that fancy, eyelash lace trim. The opaque, sporty-looking Kate crop doesn’t gel particularly well with the rest of the collection, but taken on its own I do like it too. The ‘underboob’ cut-out is a miniature trend I’m seeing more and more of lately, and it’s cool!

Grace Coral bralette & knicker

Azure ZO crop & knicker

Joan crop & knicker



Win a ZO lingerie set

Koltun is generously offering one of my readers their choice of her Elegance bodysuit, 2-piece JOAN Love set, or 2-piece ZO Divine set. All of these are available in XS-L and I’ll update this post with more specific sizing information once I get it.

To enter, simply leave a comment below telling me your favourite piece from the debut ZO Lingerie collection and why you love it. Then click the link below to record your entry with Rafflecopter – if you don’t do this, it won’t get counted! Once that’s done you’ll see some ways to gain bonus entries too to maximise your chance of winning.

This giveaway is open worldwide and closes on 21st August.