Federal Health Minister Greg Hunt has ordered an immediate review into his own department's use of Instagram influencers to encourage young women to exercise more.

A report by The Daily Telegraph revealed the Health Department had spent more than $600,000 in taxpayer funds on the #girlsmakeyourmove social media campaign over the past 18 months.

The social media campaign was part of a broader Health Department initiative developed to "address the lower level of physical activity and barriers faced by young Australian women".

According to the campaign website, Girls Make Your Move was inspired by Sport England's This Girl Can initiative, which successfully encouraged millions of women to be more active.

Girls Make Your Move also teamed up with organisations including the Women's Rugby League World Cup and a number of fitness companies offering free trial gym memberships to young women.

The social media spend included paying a number of Instagrammers for posts encouraging their followers to get involved in activities like kickboxing, yoga, surfing, roller derby and rock climbing.

Instagram posts from @jadetunchy and @_lucyinthesky that share a @GirlsMakeYourMove sponsored message. ( Instagram )

But some of those involved in the campaign have had their level of "influence" questioned and previous controversial conduct brought back into the spotlight.

While many of the accounts promoting the Health Department initiative have up to hundreds of thousands of followers, The Daily Telegraph pointed to a report by data analysis firm Lumio that found many accounts were not "valuable" from an advertising perspective.

Several of the influencers working with the campaign have also used their accounts to endorse drinking, often in partnership with alcohol brands, and one has been forced to apologise for using racist language and homophobic slurs.

Instagram posts from @steviealger sponsored by the Girls Make Your Move campaign and Bevi Prosecco Spritz. ( Instagram )

Another influencer, Jess Hopson, also endorses alcohol on her account. ( Instagram )

Mr Hunt on Friday called for an "immediate review of the use of these influencers".

A spokesperson for Mr Hunt said the minister "did not endorse" the Girls Make Your Move Instagram posts and "found them offensive".

The marketing agency responsible for the campaign no longer has the Government advertising contract.

Influencer apologises to followers for past behaviour

One of the most popular influencers involved in the Girls Make Your Move campaign was Lily May Mac, who has more than 3 million Instagram followers.

Lily May Mac apologised in May last year for tweets like these from 2012. ( Twitter )

The 24-year-old was forced to make a public apology last year for tweets she sent in the past using racist language and homophobic slurs, which she described as her "distasteful sense of humour".

After she was contacted by the ABC on Friday morning, she told her Instagram followers again that the behaviour was behind her.

"I just wanted to make it clear that that person is not me anymore. I was young and ignorant, really stupid and dumb. It was super hateful," she said.

"All I can ask for is your forgiveness and another chance."