A great business model is to watch as a company submits to the will of SJWs over something ridiculous, then craft the very product said SJWs were getting angry over.

After Nike dropped a Betsy Ross flag themed shoe due to kneeler in chief Colin Kaepernick calling it racist, another company stepped up to gladly offer the public their own Betsy Ross flag adorned kicks.

As the Daily Caller reported, a clothing company called “Out of Line” has released its own shoe that proudly displays the Betsy Ross flag across the entirety of the shoe, not just a small space on the back. The shoe is called “Boss Like Ross,” I have to say, they look pretty awesome.

According to the Daily Caller, the company’s founder, Carla Reed, says the idea is to promote looking at things in a more positive light, and not erasing an accomplishment by a woman in a time where it was difficult for women to accomplish things:

“She [Betsy] did it and thats my point to Nike,” Out of Line founder Carly Reed told the Daily Caller News Foundation. “Their [motto] is just do it, but Betsy did it. She did it all on her own. In a time where it wasn’t easy, as well.” The “Boss Like Ross” shoes aren’t “intended to be a political statement,” according to Reed. Rather, she wants the sneakers to help change people’s perspective and see things in a more positive light. “These shoes aren’t about knocking Nike or Kaepernick,” Reed told the DCNF. “It was a great idea by Nike, and I respect anyone who stands up for what they believe in. I believe in women. Women that are getting ‘Out of Line’ and paving their own path, just like Betsy Ross.” “…They were made to change people’s perspective,” Reed continued. “A perspective that is built around hate and is now erasing a key figure in American history. You can be patriotic and support equality. That is the foundation of America.”

Reed believes that Kaepernick has the wrong idea about the flag.

“Colin Kaepernick’s name is everywhere,” Reed told the DCNF. “As much as I respect him and everything, this isn’t really about him. You can take something and see it however you want, and I’m choosing to see this flag in a positive way.”

She’s absolutely correct. The flag does not denote racism, and getting rid of something just because it existed at the same time racism did does not make it evil. Convincing the outrage mob that they should probably find a better way to expend energy is useless, but as Reed shows us, whenever they leave it, someone else can pull up quick to retrieve it.