This is a smashing way of making a serious point about our generation's failure to pass on cooking skills to our children. Instead of getting all preachy on our ass, this viral for Uncle Ben's demonstrates what happens when an estate agent shows a number of families around a house that doesn't have a kitchen.

Creative Agency: Abbott Mead Vickers BBDO

Creative Director: Mike Hannett

Creative: Liam Donnelly / Phil Holbrook

Board Account Director: Gau Narayanan

Account Director: Paddy Heaney / Jen Knox

Account Executive: Georgia Totvanian

Senior Planner: Raquel Chicorel

Planner: Matt Turnbull

TV Producer: Richard Grisman

Film Production: Fat Lemon

Director: Chris Faith

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