The cost of PVOD to the consumer would be around $30 or $40, and the sticking point is that exhibition venues, such as movie theaters, want a cut. It makes sense; movie theaters would see the biggest hit from this move, as more people would opt to wait for PVoD, rather than going to a theater to see a first-run movie. The problem is that movie studios can't come to an agreement with these exhibition venues on just how big that slice should be.

It's certainly disappointing news for people, like parents, who can't make it to the theater often. While $30 to $40 isn't cheap, it's about the price of two movie tickets, not including refreshments. There doesn't seem to be much hope in Ramsey's comments that the talks will continue, but anything's possible, right?