When the first trailer for the new Beauty and the Beast film was released in May, it broke records, becoming the then-most-viewed promo in its first 24 hours (which meant beating Star Wars: Rogue One).

The new, full-length version has just been dispatched by Disney, offering a more in-depth look at how director Bill Condon has translated the classic animation using flesh-and-blood actors.

Watson plays Belle, alongside Dan Stevens’s Beast, Luke Evans as Gaston, Ian McKellen as Cogsworth, Ewan McGregor as Lumiere and Emma Thompson as Mrs Potts. The supporting cast include Josh Gad, Stanley Tucci, Gugu Mbatha-Raw and Kevin Kline.

The remake takes the hugely-successful 1991 cartoon as its starting point; that made $375m worldwide. Disney’s remake of The Jungle Book from earlier this year is edging towards the $1bn mark; similar treatments for Cinderella and Maleficent were also successes.

In the works are live-action remakes of Dumbo, Sword in the Stone, Aladdin, Mulan, Pinocchio, Snow White, and two of The Little Mermaid.