The company has struggled to attract and retain customers since it went public last year.

Shares of Blue Apron rose 5% after the company said it was contemplating selling its meal kits in grocery stores this year.

Blue Apron CEO Brad Dickerson told the Wall Street Journal he believes the company can attract more customers through its subscription delivery model, as well as a-la-carte meals sold in stores and through its website.

The company has struggled with attracting new customers and retaining old ones since going public last July.

offers its own meal-kit delivery subscription servicethrough Amazon Fresh and Prime Now.

Dickerson said that he plans to have the product in stores this year.