We don't envy movie marketing teams their task. If there's one thing Twitter has taught us, it's that condensing even a fleeting thought into 140 characters can be hard work, never mind the plot, tone and ethos of a feature-length movie.

But there's no getting around the fact that sometimes, they miss the mark. By a long way. By such a wide margin that it's no longer a margin so much as a chasm.

Below, Digital Spy rounds up 17 of the most mind-bogglingly rubbish taglines in movie history.

1.



The combination of this tagline and the poster image is profoundly unfortunate.

2.



Also, don't ever watch Alex Cross.

3.



Cool story, bro.

4.



In other words, the ending isn't as good as the rest of the film?

5.



There are so many things wrong with this, we're not sure where to begin.

6.



Umâ€¦

7.



This tagline is so bad that it's gone past good and back to bad again (brownie points for anyone who gets that reference).

8.



There just had to be a catchier way to say that.

9.



No.

10.



You know what's a guaranteed way to never find out? Using the phrase "sex friends".

11.



By the time you've figured out that convoluted warning, you'll already be dead.

12.



Can we not?

13.



Back in the days before some genius came up with the idea of twisting movie critics' words to promote dreck, they had to resort to taglines like this.

14



So just to be clear, he's getting a raw deal?

15.



Wait, what?

16.



Heaven help us all when marketing teams go head to head with the English language.

17.



We're confused and unsettled.

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