Brazilian car dealership Ceará Motor sticks the knife into Diego Costa in this advert for a Volkswagen model. "Unlike Diego Costa, this car fills Brazilians with pride", reads the tagline. In the radio version, a commentator describes a thrilling 2014 World Cup final between Spain and Brazil, in which Costa is again the butt of the joke.

"The 'Canarinha' is leading but 'La Roja' has a last-minute penalty to make it 1-1. Diego Costa - who else? - steps up to take the kick. Will it be another 'Maracanazo'? No! Diego Costa misses and Brazil is the world champion", we hear, followed by the phrase "Suck on that, Diego Costa" ('Chupa, Diego Costa!') repeatedly. The hashtag #ChupaDiegoCosta subsequently trended on social media.