Each nation at the World Cup has a slogan adorning their team bus. Some are clichéd, others are cheesy – a few are simply bonkers. Australia, we are told, are “Socceroos: Hopping our way to history!” and while Belgium claim to “Expect the impossible!” for France it is “Impossible is not a French word” (although they are one of the few not to have an exclamation mark). The Dutch attempt a little humour – “Real men wear orange!” – while Switzerland are simply wildly over-optimistic in saying “Final stop: 07-13-14 Maracana!”