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IV. Retailer's Conduct



A. Channel of Sale

RETAILER MUST NOT SELL OR TRANSFER ANY ANA PRODUCT PURCHASED HEREUNDER IN ANY MANNER OTHER THAN THROUGH FACE-TO-FACE COMMERCIAL RESALE EXCHANGE WITH END-USERS IN RETAILER'S PHYSICAL RETAIL LOCATION(S) OR AT A PHYSICAL EXTENSION OF THE RETAILER'S RETAIL LOCATION AT A CONSUMER SHOW/CONVENTION. ALL OTHER CHANNELS AND METHODS OF SALE FOR ANA PRODUCT IS STRICTLY PROHIBITED, INCLUDING BUT NOT LIMITED TO SUB-DISTRIBUTION, SALES OVER THE INTERNET, AND MAIL ORDER.



FOR THE AVOIDANCE OF DOUBT, ANY TRANSFER OR SALE OF ANA PRODUCTS TO SUBSIDIARIES OR AFFILIATE COMPANIES CONTROLLED, OR PARTIALLY CONTROLLED, BY RETAILER OR ANY OF RETAILERS' OWNERS AND/OR SHAREHOLDERS, ARE PROHIBITED HEREUNDER.

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3. All ANA Products purchased hereunder shall remain subject to Section IV hereof, which shall survive the termination of the Retailer's active Specialty Retailer Account status until such ANA Product is sold.



4. Except for Section VII.B.3, upon termination, this Specialty Retailer Policy is no longer binding on Retailer or ANA.

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Q: I sell some Asmodee North America products in my store, and some on my website (or through another online marketplace). As an Asmodee Specialty Retailer, will I be able to continue to do all of this?

A: No, as a Specialty Retailer, you are limited to the channel of sale involving resale of Asmodee North America products to end-users only, by transaction in your physical retail stores only.



Q: I want to sell products from Asmodee North America online, how do I do this?

A: We will be very selective as to which online merchants will be authorized to sell our products. To qualify as an online merchant, you will need to contribute either significant scale, unique service, or other exceptional differentiation. Most online sales activities, including sales through third party websites, will not be authorized.



Q: I sub-distribute products to other businesses, what do I do?

A: Asmodee North America will not authorize sub-distribution of our products, unless by rare and unique exception.

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A: We reserve the right to evaluate each violation on a case-by-case basis, and we will make a decision on how to respond based on severity, intent, scale, repeat behavior, and other factors. Generally speaking, a Specialty Retail account who knowingly violates the Specialty Retail Policy will be deactivated and therefore no longer have access to products from Asmodee North America.