Despite the negative influence of coronavirus, global web sales are growing. This fact boosts the online advertising market. Revenues of such giant like Google and Facebook are increasing. But, people get nothing for providing their data to ad businesses. In addition, users take risks of data leaking. YOUengine is aiming to change the situation by using blockchain and decentralization.

Digital advertising: standard business model

The standard business model of digital advertisement works as a pipeline and refinery. A pipeline collects personal information from users. A refinery interprets received information and produces data. After that, a business sells the data to advertisers. It’s obvious that the more users a business has the higher its revenues. This is why Google and Facebook are striving to attract millions of users. They provide people with ‘free’ services like emails, browsers, etc. But at the same time, FB and Google collect users’ data and habits. Despite coronavirus, quarantine and financial crisis, the outcome of this business model is very impressive. According to the Cowen team, Facebook’s adv revenue will be growing 23 percent (year-over-year) to $83 billion. Google, in turn, will generate $54.3 billion in 2020 with a 43 percent EBITDA margin!

Problems

There are two problems with the digital advertisement’s business model. The first one is security. For example, 267 million Facebook users’ data has been leaked in December 2019. As a result, more and more people are trying to find safe alternatives. They avoid giving personal data to big providers like FB and using Google services.A second problem is a dishonest approach.Ordinary users don’t get any share of revenue generated from advertising. This is why Google has a 43% sales margin while other businesses have 5-6%.

YOUengine provides the solution

To solve these problems, YOUengine applies blockchain and decentralization. The “YOU” team develops a decentralized, tokenized advertising platform. The platform connects over 200 million advertisers with 4 billion users. These users get payments for ads watching. This a real win-win solution.

To reach the target audience, 'YOU' team applies a unique marketing mix.

Advertisers advantages

After logging into the platform, digital advertisers buy YOUC tokens. The YOUC token is a cryptocurrency issued on the Ethereum (ERC20) blockchain. The more tokens advertisers have than the more users globally they can reach. There are no limits and borders. Furthermore, advertisers can deliver geo-fenced and gamified ad content to the users.

Users advantages

After downloading the app, YOUengine’s users fill up to 4 hundred fields. They enter the date of birth, gender, and so on. The most exciting is that users are rewarded. They receive payments for each ad watched and personal info entered. The use of YOUC cryptocurrency makes these payments cost-efficient. Moreover, users from all over the world can get payments. Besides, all data is crypto-secured with hash algorithms. There are no centralized servers to store data. The data stays on users’ smartphones. That’s how decentralization works.

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