A leading insurance company in South Africa has raised the ire of many after running what critics have described as a “racist” Father’s Day video.

OUTsurance's controversial advert shows a montage of scenes where men - fathers, all white but one black - do a range of positive activities with their children to celebrate Father’s Day on Sunday.

Its caption was: “Happy #FathersDay to all amazing dads out there.”

Many say the advert was not representative of South Africa and it suggested that only white men made good fathers.

The company has since withdrawn the video, saying the lack of diversity was an “unintentional oversight”. It blamed a junior staffer for the campaign.

Many have taken to social media to call for a boycott of the company, which some say has overlooked its black clients in its adverts a number of times prior to this incident.

Some 80% of the population in South Africa is black. Those who have taken issue with the advert, saying it is a symptom of how corporate South Africa is prejudiced against black people: