Xiaomi is starting its official operation in Italy today, just as previously announced.

It reached France two days ago when it opened its first brick and mortar Mi Store in Paris. The company also launched its French online store, where it sells the Redmi Note 5, the Mi Mix 2S, the Mi A1, the Mi Mix 2 and the Redmi 5.

It's expected that it will do the same in Italy but we'll need to wait and see Xiaomi's official announcement. The livestream starts in at 4PM UTC and you can watch it right here.

What most Italians will be looking forward to is Xiaomi smartphones being sold officially through Italian carriers like TIM, Orange, SFR and Vodafone.

This will surely solidify Xiaomi's fourth position in the European market and help the company reach even higher market share.

Source