Bud Light did a series of fantastic radio ads about "Real American Heroes" that was a totally straight-faced rip of "kiss up" advertising. Unfortunately, after 9/11 the phrase "Real American Hero" took on a new meaning. They changed that line to "Real Men of Genius" but kept the campaign going. Some of these are the earlier way and some are the latter, but each is a dead-on parody of 70's power rock. You can read more about their ad campaign here.

I recently heard from Pete Stacker who did all the voiceover here. And yes, that's really David Bickler (of "Eye of the Tiger" fame) on vocals.

Take your time. Enjoy them all. The first list includes the original ads about various professions. The second list is a series of "special interest group" ads made for specific occasions. Many of them sound like they were recorded "live." The newest ones are at the top of each section.

The "still needed" list at the bottom of this page lists those I've heard exist but have been unable to find. If you know where I can get one, please email me via the "More" menu above.

The Professions

The "Special Interest" Groups

I still need:

Mr. Accordion Player Guy

Mr. Adult Film Movie Actor Guy

Mr. Animal Husbandry Expert

Mr. Apartment Next to the L Tracks Guy

Mr. Art School Model Guy

Mr. Books on Tape Inventor

Mr. Chicago Bears Fan

Mr. Civil War Battle Re-Enactor

Mr. Clip on Tie Inventor

Mr. Doctor Tree Surgeon

Mr. Extra, Extra Strong Glue Maker

Mr. Fancy Restaurant Valet Guy

Mr. Guy Wearing a Poncho

Mr. High Protein Diet Guy

Mr. In the Park Cartoonist

Mr. Labor Day Inventor

Mr. Las Vegas Trip Taker

Mr. Law Enforcement Cavity Searcher

Mr. Motorcycle Side Car Rider

Mr. New Shoe Tissue Paper Stuffer

Mr. Oversized Fanny Pack Wearer

Mr. Personal Space Invader

Mr. Reality TV Show Star

Mr. Really Large Body Building Guy

Mr. Renaissance Fair Performer

Mr. Restaurant Food Critic Guy

Mr. Retired Professional Football Player (inspired by Mike Golic of ESPN Radio)

Mr. Street Lamp Bulb Screwer-Inner

Mr. Warehouse Shopping Club Member

Mr. Way Too Much Team Clothes Wearer

Mr. Wildly Guessing Weatherman