"Since we introduced a new upgrade experience for Windows 10, we've received feedback that some of our valued customers found it confusing," Myerson told the Verge. "We've been working hard to incorporate their feedback and this week, we'll roll out a new upgrade experience with clear options to upgrade now, schedule a time, or decline the free offer."

The reconfigured dialogue box now includes those three options and the red X will actually close the dialogue rather than scheduling the update for a later date. If you, dear Windows 7 or 8 users, feel tempted to try out Windows 10, the upgrade is still free until July 30th but you'll wind up with a few more advertisements on your desktop.