When it comes to outsourcing development, we gets that there’s much more to it than just completing the project and sending it to a client. So let’s discuss those projects that require more attention later on down the line to develop and find effective business solutions.

Cuberto is an international company. We transcended national boundaries long ago, working with clients from all over the world since 2010. This article focuses on our experience with products developed with different cultural target audiences in mind and how the UX/UI design varied from case to case.

A handful of guiding principles which keep us connected to our clients:

Most prefer in-person meetings, since it inspires trust. It isn’t always possible, of course, but nevertheless we try to fly out to other countries often. Even if we don’t snag the contract, it’s still a good experience and networking opportunity.

Any company needs an active social life. Clients can’t relate to a legal entity with zero personality.

Work and portfolio experience is a must. This is why we devote lots of energy to our company site (www.cuberto.com), describing cases of successfully completed projects.

An in-house team of world-class designers and developers is key. When all employees work remotely, a company has a tough time rolling out high-quality products. And even if they manage to do it, they’ll waste a lot of time on communication and getting everyone on board.

A company has to stay on-trend, relying on current technology during development and generating cutting-edge designs.

We communicate with people all over the world every day, tossing ideas back and forth, working on projects which do exactly what they’re intended to do in each location. Immersed in these vast horizons, we began to pick up on particular design characteristics for each particular target audience. We’d like to share these details in terms of country-by-country projects we have worked on.

Japan

We worked with a Japanese startup, analogous to Uber, but with its own management system. In this case, we used a “cartoonish” style reflected in the selection of colors, fonts, and other graphic elements. This aesthetic is aimed at a specific audience which has distinctive visual preferences that go way beyond cookie cutter standards. The client had the opportunity to settle on more down-to-earth design iterations, but the playful vibe won the day.

Saudi Arabia and UAE

Breaking into the Arab market wasn’t a walk in the park, and UX/UI development had to be responsive to the unique way users from these countries interact with mobile interfaces. After a client’s invitation, we visited Saudi Arabia and the United Arab Emirates, getting acquainted with their traditions and cultures. Even adapting the app’s interface to Arabic typography had a definite impact on overall design.

China

The Chinese market is relatively closed off, and without a physical presence, getting a contract can be challenging. We had the chance to work on a few applications from China and came to the following conclusion: all designs are bright, involving a vast color spectrum.

Russia

The Russian market lags behind in terms of visual aesthetic. There aren’t many opportunities for startups, and most projects are geared toward already established businesses, like the banking industry, where mobile apps are developed in line with corporate identity and branding. Russia’s particular design angle involves template-style compositions, corresponding to guidelines.

India

We haven’t gotten a chance to check out India yet, but that doesn’t stop us from offering the country our services. This nation’s distinctive feature in terms of design is a passion for illustrations, whether on mobile or web interfaces. The styles depend on product themes, but the takeaway is an abundance of illustrations everywhere.

USA, UK and EU

Our company is most often summoned by clients from the US, UK, and EU. Projects from these countries have a thing for trends. Design elements are formulated in terms of current best practices, and if we’re talking about what’s in right now, it’s all about minimalism, lots of negative space, large fonts, and restrained color schemes. Often, there’s an emphasis on interactivity and switching from screen to screen.