Ukraine’s Foreign Ministry has launched a social media campaign to try to persuade international media to write “Kyiv” for the name of Ukraine’s capital name instead of the traditional English spelling of “Kiev.”

With the Center for Strategic Communications StratCom Ukraine, the ministry plans to post on its pages on Facebook and Twitter a request to international media, such as Reuters, the New York Times, the BBC and others, to use in English versions of Ukrainian place names transliterated from Ukrainian, not Russian.