Kraft is voluntarily recalling 36,000 cases of individually-wrapped cheese singles due to a potential choking hazard.

The recall covers 3-lb. and 4-lb. sizes of Kraft Singles American and White American products with a "best when used by" date that falls between December 29, 2015, and January 4, 2016, followed by the manufacturing code "S54" or "S55."

A strip of the film used to package the product may remain adhered to the slice after the wrapper has been removed, potentially causing a choking hazard for consumers, the company said.

Kraft has received 10 consumer complaints about the packaging, including three reports of consumers choking, the U.S. Food and Drug Administration said.

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Those who purchased the product are encouraged to return it to the store where they bought it for an exchange or full refund. They can also call Kraft Heinz Consumer Relations for a full refund at 1-800-432-3101.

“The safety and quality of our products is our highest priority,” Kraft said in a statement. “We work every day to exceed your expectations and we sincerely apologize for this situation.”

Learn more about the recall by clicking here.