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Advertising is, and always has been, king among financial kings, worth billions each year. The ubiquitous ad is everywhere we look. On the TV, on billboards, buses, every website we visit. Hell, there are entire television channels exclusively dedicated to incessantly broadcasting commercials. So it is safe to say that the industry is here to stay.

Companies need to advertise their products, after all and there’ll always be someone who wants to buy them. The desire to purchase is almost as strong as the need to sell, and the world of advertising pivots around this endless dynamic.

The internet brought the advertising industry to a whole new level. Now, ads can be placed on your computer or smart device screen. You literally cannot escape commercialism. For better or worse, the era of digital advertising has arrived.

This leads to Ternio, the ICO that has given digital advertising a new home on the blockchain.

Ternio: connecting advertisers and publishers through a digital ecosystem

The company describes itself as a ‘blockchain-based utility token built to transform and ultimately disrupt the $224 billion per year digital advertising market.’

The core idea here is to directly connect advertisers and publishers in a transparent and decentralized manner, creating a programmatic blockchain for the digital advertising industry.

This transparency will theoretically create a clear representation of everyone’s advertising spend, eliminate fraud, and foster robust auditing capabilities.

Block card

Ternio is reportedly working on producing a physical Visa / Mastercard-type card named ‘Block Card’.

This device will allow for instantaneous financial transfers, according to the Ternio website, and will be ready by October 2018.

Ternio in figures & quick facts

Just a reminder – we're going live with our Video AMA in 19 minutes! 6pm EST (GMT-5). See you there! pic.twitter.com/URhOB3YkAn — Ternio.io (@terniotoken) March 6, 2018

Token name – TERN

ICO start date – April 2, 2018

ICO end date – May 1, 2018

Token worth – 1 TERN = $0.10

Hard cap – 490,000,000 TERN

Accepted methods of payment: wire transfer, credit cards, ETH, BTC, or XLM.

The Ternio token

The company will issue the Ternio token (TERN), which, according to Ternio, “…do not represent any ownership, stake, share, security, or equivalent right.” In other words, the token is exclusively used to fund transactions on the platform.

Once created, the TERN token will be distributed as follows:

Sale – 49%

Team – 30%

Reserve – 15%

Developers – 5%

Advisors – 1%

The team

Blockchain Will Bring Transparency To Digital Advertising — Ian Kane @terniotoken https://t.co/99qtqCCEM6 pic.twitter.com/UTVVUi3l2t — O'Dwyer's PR News (@odwyerpr) February 28, 2018

The Ternio website lists three people as the Executive Team and seven more as Advisors.

There is a wealth of expertise among all team members, from ex-Goldman Sachs staff to FBI analysts. All staff listed have a link to their LinkedIn profiles.

Overall, the team does appear solid and reliable.

Social media presence and digital footprint

Ternio helps to verify users, mitigate ad fraud and offers NetZero payment terms. We're the only scalable blockchain solution in the digital advertising industry. Here's our video explaining how. pic.twitter.com/4I9e7u5vO1 — Ternio.io (@terniotoken) February 22, 2018

Here are the numbers for Ternio at the time of writing (early March 2018).

Twitter – 3,383 followers

Facebook – 6,457 followers

LinkedIn – 41 followers

Telegram – 19,5k followers

Generally speaking, Ternio’s presence on social media is quite good, and given the nature of its offering, this is expected.

Competition

There are currently a number of ICOs out there offering digital advertising platforms.

According to Ternio’s own marketing blurb, its platform has solved a number of problems that other ICOs could not, such as scalability, and offering Net0 payments for all parties involved.

Still, it remains to be seen how Ternio will stack up against its competitors in the long run.

Additional information

Ternio on ICOBench

White paper

Consult Ternio’s white paper for more information about the platform, additional features and services, etc.

Conclusion

In the past 12 hours – we've had 3 major conversations that are all tremendously significant for @terniotoken. We're sitting on some big, big news here. All I can say is – do not miss out on Ternio. And you won't be able to say we didn't warn you! pic.twitter.com/kiZGdMoo9P — Ternio.io (@terniotoken) February 21, 2018

Digital advertising is a lucrative industry. Ads perennially pop up on our screens, never allowing us to forget about the latest offers or deals. As such, any platform that enables a more efficient delivery of digital ads, while connecting publishers with advertisers is likely to carve itself a niche in the market.

Ternio presents itself as a Blockchain for Programmatic Digital Advertising, and according to the ICO, programmatic advertising (defined as purchase and sale of advertising space in real time) makes up 75% of all digital advertising, which means a good chance for progress.

We’ll revisit Ternio’s offering in due course.