At HoneyWater®, our community outreach is focused on planting the seeds of sustainability, particularly with younger generations. One of the most important things we can do is teach children about the importance of the bees, and the vital role they play in our agriculture. We are working with municipalities and educational institutions to organize programs that introduce students to different ‘save the bee’ initiatives, such as fun and educational field trips to the farms themselves. One of our educational partners is a world leading honey bee research centre, which focuses on basic bee biology, genetics, health, and preservation to meet our agricultural needs. The funds we raise go directly to support researchers and graduate students, to help understand the various diseases, parasites, and environmental impacts that affect bee health. To spread the message online, we are launching innovative digital media and content campaigns to make saving the bees go viral, and into the mainstream.