Hyderabad: With the launch of Mirchi 95, Bollywood music lovers in the twin cities of Hyderabad and Secunderabad are in for a treat. Broadcasting on 95.0 MHz, Mirchi 95 will entertain listeners with the latest and most happening Hindi music interspersed with the trademark 'Mirchiness.'

Thrilled with this new launch, Tapas Sen, chief programming officer, Radio Mirchi, said "This city has an immense appetite for Hindi music and we are happy to offer our first 24x7 Hindi music station. In line with Mirchi brand elsewhere in the country, Mirchi 95 will be a fun-loving, "sunshine" & youthful radio station with slick and premium packaging." To stay true to the promise of enhanced listening experience, we have decided to keep this station ad-free this entire month. "Zero ads, maximum music...now that's an experience people have been eagerly waiting for," signed off Tapas.

RJ Salman will host the morning show, followed by RJ Kareena & RJ Katrina for noon and afternoon shows respectively, the evening drive time will be hosted by RJ Alia. The night show is a retro music show, in the name of Purani Jeans with RJ Sayema. Other superhit radio properties like Mirchi Top 20, Mirchi Murga with RJ Naved, Club Mirchi Hindi will be introduced shortly.

Capturing the essence of the brand's positioning - Mirchi Sunnewale Always Khush - is the new music jingle of Mirchi 95, composed by the celebrated music duo Sachin-Jigar!

Speaking on the launch of Mirchi 95 FM, Prashant Panday, CEO, Radio Mirchi, said, "Mirchi 95 fulfills the long-standing need of the Hyderabadis for a classy Bollywood station. With Mirchi 95, Hyderabad's first 100% Hindi radio channel, and Mirchi 98.3, the no.1 Telugu radio station, we are happy to entertain the listeners." With two stations in this mega-city, we can indeed say, Radio Mirchi, TWO hot to handle!



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