LANA DEL REY SXSW 2017

Last night I learned the power of Lana Del Rey via her fans who waited hours and hours on line when they heard news of her surprise performance at the Apple Music space at SXSW in Austin. Early in her performance, they seemed to be having some technical difficulties on stage. Instead of just waiting for the problem to be solved, Lana hopped down from stage to take photos and sign autographs with and for the fans who were lucky enough to be in front of the barricade. She is known to do this sort of thing but her devoted fans were in complete frenzy as many vowed “never to shower again.”

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