Comedy Central has given a series order to Detroiters, its Motor City comedy pilot executive produced by Lorne Michaels’ Broadway Video and Saturday Night Live alum Jason Sudeikis who will have a recurring role on the 10-episode series.

Detroiters stars cast member-turned-SNL writer Tim Robinson and Veep‘s Sam Richardson, Detroit natives who performed together at Chicago’s Second City. The project, which Richardson and Robinson co-created, co-wrote and executive produce with Joe Kelly and Zach Kanin, revolves around Sam (Richardson) and Tim (Robinson), two small-time Detroit ad men who aspire to help turn their hometown back into the glittering jewel of the Midwest that it once was. Sudeikis will appear in a limited number of episodes as a successful automotive executive Sam and Tim relentlessly pursue in an effort to land their first big-time client.

Primetime-Panic Your Complete Guide to Pilots and Straight-to-Series orders See All

“The creative team on Detroiters is so ridiculously funny, we’re not even sure we deserve them,” said Comedy Central’s Kent Alterman.

Richardson, who joined Veep in Season 3 as recurring, playing wide-eyed political staffer Richard Splett, was promoted to regular in Season 4. Richardson is expected to continue on the HBO comedy in addition to his commitment to Detroiters.

While the pilot for Detroiters was shot on location in Detroit, it’s yet to be determined whether the series will film there or in Los Angeles or New York.

Richardson, who also has appeared in Comedy Central’s Drunk History, NBC’s The Office, and Arrested Development as well as the features Horrible Bosses 2 and Spy will next be seen in the features Mike And Dave Need Wedding Dates for Fox, Neighbors 2, The House, and he will make a cameo in Ghostbusters. Robinson had guest appearances on IFC’s Documentary Now! and Comedy Bang Bang.

Broadway Video has been expanding its cable footprint. The company has five cable series, Portlandia and Documentary Now! on IFC, Man Seeking Woman on FX and the upcoming Brothers In Atlanta on HBO and Detroiters on Comedy Central.

Robinson is repped by Odenkirk-Provissiero, CAA and attorney Melissa Fox. Richardson is repped by Principato Young, Innovative Artists and attorney Michael Auerbach. Sudeikis is repped by CAA and Brillstein Entertainment Partners. Broadway Video is with CAA. Kelly and Kanin are with UTA.