Company Intro





Working at The Block is one of the most enjoyable, fulfilling, and challenging experiences you’ll have in your career. We are on the frontier of one of the most thrilling ecosystems in technology and money: cryptocurrency, blockchain and digital assets.





The Block is “The first and final word in digital assets.” We provide critical news, insights, research and analysis to companies, professionals and enthusiasts who need high signal information in a noisy, confusing and rapidly evolving ecosystem. In less than a year, The Block has grown to more than 1M monthly views and reaches the most impactful decision-makers in the digital asset world.





We are launching a retail product, The Block Daily, to complement our institutional research brand, Genesis. The premium Genesis brand differentiates The Block from mainstream financial media and traditional crypto media. Genesis encompasses community chat, events, analyst sessions and more. The Genesis product is off to a tremendous start with significant early growth despite little organic and no paid marketing. The Block Daily will offer robust news and analysis on a daily basis that is exclusive and differentiated from the information available for free across numerous publications.





Role Intro





As Marketing Manager at The Block, you will provide marketing input and the potential to provide leadership across all aspects of our product and growth marketing. You will work with our CEO and leadership team on Genesis and Daily user acquisition and growth, product marketing and brand development. In conjunction with company leadership, you will inform which strategy, tools and tactics to employ to achieve and report on our key marketing and company objectives. The primary initial goal will be to attract members to The Block’s new premium product, The Block Daily, while continuing the growth of The Block Genesis.





You will communicate with leadership and the entire company -- as well as develop a process to communicate with our customers and users -- in order to ensure we are delivering the best products and experiences to the market. Your strategic thinking and business acumen will be invaluable in this role. And your ability to convey your ideas publicly will be important, as The Block is a high profile organization that receives numerous requests for public appearances, knowledge sharing, and community interaction.