I am a Canadian that studied industrial design. It’s not surprising that I often got strange looks when I told people about my thesis project to redesign America’s voting system. The reason is simple though - I find America to be an amazing and fascinating nation and also like exploring the diverse applications of industrial design thinking. The 2012 election was the first time I experienced an American election first hand. I found it to be absolutely exciting and intriguing. I loved it.

However, I also realized how broken the election process in the US was. There is a complete lack of cohesion and poor design creates inefficiency and inaccuracies. A great nation like the US deserves better, and America Elect is my take.