How can we strengthen libraries and librarians in the advancement of knowledge, creativity, and literacy in the 21st century? Though libraries have been loved for over 3,600 years, their relevance in the digital age is being questioned, and their economic and social impacts are poorly understood. What is really essential about libraries and librarians, today and tomorrow? How can library members and all who support the mission of 21st-century librarianship raise the profile and support of these timeless values and services, and ensure universal access to the universe of ideas in all our communities? This course is based on what works. We’ll take an inspired, strategic, evidence-based approach to advocacy for the future of strong communities – cities, villages, universities and colleges, research and development centres, businesses, and not-for-profits.

We will cover:

Values and transformative impacts of libraries and librarianship

Research on current perceptions of libraries and librarians

Role of relationships in advocacy

Principles of influence and their impact on advocacy

Strategic thinking and planning in advocacy

Effective communication: messages, messengers, and timing

Guest speakers share their ideas, recommendations and successes. These leading advocates include, among others:

Barbara Band, Emmbrook School, Berkshire

Cathy De Rosa, OCLC

Ken Haycock, University of Southern California

Joe Janes, University of Washington

Nancy Kranich, Rutgers University

Victoria Owen, University of Toronto

John Szabo, Los Angeles Public Library

Previous participants have said that this course – “showed me the value of building relationships,” and “made me approach our library’s advocacy much differently”, and “helped me see advocacy in a new light."

Advocacy is growing in urgency and importance on the agenda of all library associations. In this highly competitive environment, associations help their members and their communities to build advocacy capacity. This course meets that strategic need. It is offered in partnership with the Canadian Library Association and the American Library Association.

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For the full description, please see the syllabus at:

http://courses.edx.org/c4x/University_of_TorontoX/LA101x_2/asset/LA101X__2015__Syllabus.docx