He's one of the world's best entrepreneurs.

But billionaire businessman Sir Richard Branson says it makes him 'sad' when the rich don't care for the poor.

Speaking in the upcoming issue of Collective Hub, Branson talks everything from Keith Richards to being taken to court for swearing.

But he also takes a swipe at one of Russia's richest men, Roman Abramovich, who has become infamous for owning yachts worth more than $AUD 3 billion.

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Relaxed Richard: Sir Richard Branson has been interviewed on everything from beginnings in the business world to his work with koalas in the latest issue of Collective Hub out Monday

'I think it’s sad when people make a lot of money and they want the biggest boat or the biggest car or the biggest plane,' Branson said.

'If they would only realise that happiness comes from people and your family and friends.

'You know, one or two toys is okay but not that sort of ever-searching… like what’s-his-name, the guy that owns Chelsea (Football Club).

'He’s got six yachts which are just gigantic and you think, "What a waste of money". He could transform so many people’s lives if he put that money to good use. But anyway…'

Hitting out: Branson also takes a swipe at one of Russia's richest men, Roman Abramovich, describing his lavish spending as 'sad' and a 'waste'

Big spender! Abramovich owns the Chelsea Football Club and lluxury yachts worth more than $AUD3b each

Close call: The 65-year-old also told how he narrowly escaped prosecution for using a swear word on a Sex Pistols record cover in the 1970s

The 65-year-old also told how he narrowly escaped prosecution for swearing in the title of The Sex Pistols 1977 record, 'Never Mind the Bollocks Here's The Sex Pistols', in his early days as owner of Virgin Records.

Branson said his company had been taken to court by the police for their use of the word 'bollocks' - another name for testicles - in the album name.

However he managed to escape any trouble after calling a linguistics expert who explained it was actually a nickname for priests from the 18th century.

Journey: Branson also spoke about his half-a-century long journey through the business world, from starting out with his own student magazine to his recent venture of trips to the moon

The expert, who just happened to also be a priest, testified in court and saved the day.

Branson also spoke about his half-a-century long journey through the business world, from starting out with his own student magazine to his recent venture of trips to the moon.