For all the bluster and swagger leading up to Kanye West’s latest release, you’d expect it to land on the charts somewhere – whether impressively high or disappointingly low.

But The Life of Pablo is missing from the Billboard 200, apparently because of its non-traditional release. Kanye’s seventh album was released on the streaming service Tidal, of which he serves as a co-owner. Silvio Pietroluongo, Vice President of Charts and Data Development at Billboard issued a statement, saying, “Billboard has been informed that Tidal is not currently reporting streams for tracks on Kanye’s album to Nielsen Music. Therefore streams from Tidal for this title will not contribute to Billboard’s chart rankings at this time.”

This marks Kanye’s first album to not debut on the Billboard 200. His previous six studio albums all charted at either number one or number two upon their release.

In 2014, the Billboard 200 began incorporating streaming data into the formula behind their album ranking chart. It remains to be seen whether Tidal will change their mind on disclosing The Life of Pablo’s streaming numbers. The album’s February 11th premiere at Madison Square Garden, which coincided with the unveiling of Kanye’s Yeezy Season 3 fashion line, was also streamed via Tidal and during peak traffic, they reported that 20 million people tuned in to watch.

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