So, Madonna has armpits. She also has products to sell. Let’s just get this out of the way. Even if that armpit picture was timed to coincide with the release of her new advert, even if that was the case - that is besides the point. The point is, why is it, that still, in 2014, despite woman’s hour and twitter and feminist pop songs, a woman with body hair will get so much attention? Whether that attention comes in the form of a snigger on the street or axe-grinders like me writing articles about it. Why does it remain one of the unshakable truths of the universe, that if a woman makes the choice not to shave what her mama gave her, the human race, capable of designing video games, and building really tall buildings, and writing love letters, starts hyperventilating and cursing and spitting at the sight of any hair below the eyebrows of a woman. What the hell is wrong with people?

The answer to that question dear friends is ‘the patriarchy’. I’ll give you the short version because it’s a really nice day and I'm getting bored of explaining that it is a very basic and very important human right that women be allowed to choose what they do with their bodies, with their minds, and yes, with their pubis. And no, women do not have a choice. If being jeered, humiliated and exposed, if being told you’re ugly over and over again, is the consequence of being hairy, that does not make a woman’s decision to remove it a choice, it makes it a necessity. If it was a choice, Madonna having a hairy armpit or two would not be news, in the same way that if we lived any sort of half way decent existence, people not wearing make up would not be news. As my friend Ellie put it: “There are quite a lot of people who don't wear make up. Mostly they're called men.”

So why then, if women’s big bare faces and furry pits are so totally natural, if they are something that shouldn’t need to be celebrated or shamed but should be allowed to just exist the way that, you know, men’s do. Why did I drop my egg mayonnaise down my dress this morning from sheer excitement when I saw the picture? Because whether I like it or not, it is a brave thing to do. Women’s bodies gross everybody out so much that even for one of the world’s most powerful women, it is a brave thing to do. For some of the fierce feminist warriors that I know, leaving the house without make up on would be a brave thing to do. I believe there is no woman living in the Western world and soon, universe, for whom it is not a brave thing to do. Shall we all just take a quick moment to meditate on that?

I don’t care if Madonna is attention seeking, not least because that’s her job. I don’t even care if she glued it on, what Madonna did is an act of resistance. Now, I know we’re all waiting for Russell Brand to say something funny so we can share the video and call it a revolution, but screw waiting. This is the revolution. Every time a girl is allowed to make real choices, rather than do what she has to, to survive, that is a revolution. Madonna’s armpit is the revolution. My armpit is the revolution. Beyoncé bringing feminism to millions of young people who otherwise might not have known about it is a revolution. Beyoncé in general is a revolution. Jennifer Lopez making valiant feminist statements to horrific music is a revolution. Men wearing make-up and singing La Isla Bonita on the harp is a revolution.

Madonna has a long history of subverting gender norms, and as she disclosed in this interview, a long history of hairy armpits. She said:

"Drinking beer and smoking weed in the parking lot of my high school was not my idea of being rebellious, because that's what everybody did. And I never wanted to do what everybody did. I thought it was cooler to not shave my legs or under my arms. I mean, why did God give us hair there anyways? Why didn't guys have to shave there? Why was it accepted in Europe but not in America? No one could answer my questions in a satisfactory manner, so I pushed the envelope even further… But it was hard and it was lonely, and I had to dare myself every day to keep going… And I wondered if it was all worth it, but then I would pull myself together and look at a postcard of Frida Kahlo taped to my wall, and the sight of her mustache consoled me."