For over a year, the anonymous authors behind the blog Thug Kitchen entertained their audience with a mixture of healthy recipes and profane ejaculations with a borderline cringey "thug" affectation. Reddit loves it. Gwyneth Paltrow thinks it's hilarious and good. Now, the faces behind Thug Kitchen have been revealed: and they're a couple of white people in California.


If you watch their brand new cookbook's preview, you can catch them making a cameo at about 1:26.

An intrepid writer for recipe giant Epicurious tracked down Matt Holloway and Michelle Davis in their Hollywood apartment, where they were preparing roasted beer and lime cauliflower tacos (a recipe they'd later post on their blog). Here's how Holloway talks in real life:

"There were these paragraphs where the writer would wax poetic about recipes," says Holloway. "The lifestyle, the food—we couldnt identify with anything that was out there."


And here's how he writes on Thug Kitchen:

The idea behind Thug Kitchen, I guess, is that it gives its readers instructions on how to make healthy vegan food using simple recipes and fresh ingredients, plus a lot of "motherfucker" and "aw yeah, bitch." There's also invocation of the word "thug," a word recently most frequently associated with white people denigrating the black victims of violent crime. Richard Sherman of the Seattle Seahawks, famously christened a "thug" by some commentators after yelling about football during a post-game interview, famously said that "thug" is a new way to call somebody the n-word.

And now Thug Kitchen by Michelle Davis and Matt Holloway is a book.


As they might say on a recipe for vegan root vegetable lasagna: aw sheeit.