Fitness enthusiasts in Daytona Beach have a lot to look forward to this December, as Gold’s Gym makes its way to the Shoppes at One Daytona. With an exciting rollout, a massive new store, and an innovative pre-sale event planned, Gold’s is set to make an explosive entrance into the world’s most famous beach.

And it’s in good hands, too!

Gold’s Gym and the Ward Family

Ormond Beach Gold’s Gym franchise owners, the Ward family, will be taking over the lease at the Daytona location. Co-owner, Tyler Ward, spoke about the family’s experience owning the store since 2001, what prompted the expansion, and his hopes for the future.

“We’ve been looking to expand for quite some time, now,” Ward said. “Branch out, and, with a few folks we had worked with before, we started a discussion about leasing out this space.”

What To Expect

The location in question clocks in at an impressive 29,300 sq ft, surpassing the available work area at the Ward family’s current location. It’s also the largest available space at the Shoppes at One Daytona. Management is predicting staff members at the new location will number around 50 workers, with a full complement of gym equipment. It’s a strong introduction into the community from one of the leading fitness brands in the country, and translates into increased job opportunities within the city itself.

“One thing that will be unique to the new location is going to be more of a studio style or boutique style of classes. We’ll have five different class spaces with five different offerings going on at any time of the day. We’re bringing a host of classes under one roof and allowing our guests to pick. So, where once you may have had to go from one location to another, do this but not that because of time, now you can take any combination of classes you want.”

The gym will feature a team training center, as well as facilities for yoga, cycling, and exercise. Guests can also look forward to hydrotherapy massage facilities, and there’s even an onsite Kids Club for busy parents.

Classes will be half-hour slots, so guests can combine classes without becoming exhausted. “We want people to be able to fit their workouts in before work, during lunch, and after work.”

Another bit of innovation behind the launch is an interactive pre-sale area, going up in Shoppes at One Daytona in mid-September. “We will have a small pre-sale space opening right there in the shopping center while the new gym is still under construction. And that pre-sale area, what it’s going to offer is a sneak peak view into the look and feel of the facility.”

The area will feature massive picture frames, showing off 3D renderings of each the gym area, long before it’s finished being built. Future guests can walk in, look around, and get an almost exact idea of what they will be experiencing when the gym has its grand opening, later this year.

And to top it all off: “We’ll have actual gym equipment set up in the pre-sale room as well, for people to get a full-on tactile experience of what we’ll be offering.”

A Note On Service

Ormond members understand the Ward family’s involvement with their location. This is something Tyler and Ward co-owners, his father, grandfather, and aunt are all proud of. “We’ve grown with Ormond beach, as a family as well as a company. The reciprocation of the members – their love of the facility is the foundation of what Gold’s Gym is, here in Ormond.”

“We were at about 10,000 sq ft and 1200 members back in 2001 and we’ve grown this into over a 5,000 member base and 27,000 sq ft of space. It’s been amazing over the years to see how many members have joined with us and continue to stick with us because, when they come in every day, they get a ‘Hello’. We work in that way to brighten their day, give them a good start to their day.”

Ward spoke about his hopes to bring that same personable model over to operations at the Shoppes at One Daytona. “Our tagline within this facility has always been ‘Friendliness, cleanliness, and professionalism’. And in the time that we’ve been operational, we’ve created programs to duplicate that work ethic and carry that with us, over and over again, wherever we go.”

“We put the value to the customer long before anything else,” Ward said. “Within both facilities, you’re part of our Gold’s Gym family – you’re not a number to us. When you join us, you’re joining a family.”

Gold’s Gym, Daytona

Memberships are priced per month, for individuals and families, but Ward says to look out for special offers in the following months. “Pre-sale rates, grand opening offers – guests can look forward to that. Keep your eyes open.”