Gwyneth Paltrow’s lifestyle brand Goop was criticised for selling products with no proven health benefits

Vampire facials, coffee enemas and jade vagina eggs are unlikely to be available on the NHS any time soon after the head of the health service criticised Gwyneth Paltrow for peddling dubious and potentially harmful therapies.

The Hollywood star came under fire from Sir Simon Stevens, the NHS chief executive, who accused the actress and her Goop lifestyle brand of promoting products and procedures that have no proven benefit and even carry “considerable risks to health”.

In a speech last night, Sir Simon also hit out at “quacks, charlatans and cranks” who spread fake news about health on social media.

Sir Simon Stevens said social media had helped spread “anti-vax” lies PETER MACDIARMID/GETTY IMAGES

The NHS chief criticised the “anti-vax” movement for spreading lies about vaccine safety and attacked the “wellness” industry for promoting “dubious and dodgy” products and