On August 25, a group of people will march shoulder to shoulder through the streets of Melbourne to demonstrate that “men matter”, that modern feminism is futile, and to protest what they perceive to be a media-led assault on Australian men.

Speakers at this ‘March for Men’ will include Rob Tiller, a Texas-born Australian counsellor who claims he was forced to resign from Relationships Australia for sharing a column arguing that domestic violence is a two-way street; Robert Brockway, President of Australian Men’s Rights Association Inc and researcher at US men’s rights website, A Voice for Men; and mother of three and men’s rights advocate, Chani Randazzo.

So far some 530 people have clicked ‘attending’ on Facebook, with another 2000 expressing interest in the event.

And it’s all been orchestrated by a woman. Sydney Watson.

The Australian-American social commentator has earned a significant following on YouTube (30,000+ subscribers) and social media courtesy of her staunch conservative, “anti-feminist” views and allegiance with the men’s right’s movement.

In a video promoting the upcoming march, she explains, “I want Australia to rally together for masculinity, for men’s rights and just to demonstrate that we know men matter too.

“As far as I can see, society is unlikely to be functional if we continue to put down one entire gender in order to prop up the other.”