For a certain segment of the Reddit community, the Lewa Wildlife Conservancy in northern Kenya will always be associated with one of the most adorable creatures in the animal kingdom.

And the conservancy is more than content with riding the coattails of this Kenyan cutie.

“Last week, a post by [Reddit user] lionhearth21 made our baby rhino, Kitui, a star and really put Lewa on the map,” a Lewa representative wrote Wednesday as part of an introduction to the group’s Ask Me Anything thread. “Many of you shared, liked, followed, and donated—we are so grateful!”

But the Lewa Wildlife Conservancy is more than just a safe haven for baby rhinos (although the group’s 61,000 acres is home to more than 11 percent of Kenya’s black rhinos and more than 14 percent of the country’s white rhinos).

The conservancy describes itself as a “catalyst and model for community-centric conservation.” That means protecting northern Kenya’s indigenous wildlife—which also includes elephants, giraffes, and zebras—as well as helping out the country’s citizens by developing mobile health clinics, business training programs, and other projects.

A representative from Lewa under the username lewawildlife fielded questions about the organization’s mission, its micro-loan program for women, and the fight to stop poaching in the area. The rep also found a way to make Kitui even more irresistible.

Here are some of the highlights from the AMA.

On Getting Up Close and Personal With the Wildlife

On Stopping Poaching and the Illegal Wildlife Trade

On Punishing Poachers

On Its Community Business Projects for Women

On Balancing Conservation and Economic Programs

On Why the Bloodhound is Lewa’s Best Friend

On Kenya’s Global Image

Check out the complete Ask Me Anything from the Lewa Wildlife Conservancy.