We know of plenty of car makers who will charge you a few thousand pounds for a custom paint job, but this takes things to a whole new universe of excess

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Feast your eyes on the very first Rolls-Royce to be finished in a paint made from diamonds. Yes, from actual crushed diamonds. Rolls crushed 1000 ethically-sourced diamonds to create the finish they have since named Diamond Stardust, testing each and every stone to make sure it would have sufficient radiance when used in a paint.

This is what crushed diamonds look like...

Its makers ultimately had to combine the crushed diamonds with clear paint and work out a way to ensure a totally even spread of diamond particles throughout the liquid, while leaving each tiny granule undetectable by touch. And this is no one-off showcase car. This car, a long-wheelbase Ghost named Elegance, was a customer order via the Rolls-Royce Bespoke programme. Somebody with far more money than us really did order a diamond-coated car. Such is the success of the finished product that it’s now the spearhead of a new marketing strategy to emphasise the unbelievable capabilities of the Bespoke department. Bespoke, the company says, is Rolls-Royce. Your move, Bentley and Mercerdes…

Not bad on the inside, either