The following research is being conducted by Danny Madden from Edge Hill University as part of a final year dissertation project. I have chosen to write my dissertation on How fashion retailers can use Mobile Augmented Reality to enhance the consumer shopping experience. The research aims to provide a more in-depth understanding of the impact this emerging technology can have on the industry.



Your participation in this research study is voluntary. You may choose not to participate. If you decide to participate in this research survey, you may withdraw at any time. If you decide not to participate in this study or if you withdraw from participating at any time, you will not be penalised.



The results gathered from this questionnaire will aid in forming a conclusion to this research project regarding how beneficial implementing Mobile Augmented Reality sales and marketing strategies can be to fashion retailers, and therefore, improve the shopping experience for consumers.



The procedure involves filling an online survey that will take approximately 5 minutes. Your responses will be confidential and we do not collect identifying information such as your name, email address or IP address.





Before starting the questionnaire it is recommended that you watch this short informational video displaying the use of Augmented Reality in fashion retailing. It will help you answer the questions.





https://www.youtube.com/watch?v=e8H4dFiYvMw



ELECTRONIC CONSENT:



Clicking on the "OK" button below indicates that:



1. I have read and understood the information sheet provided for the above study and understand what is required from me.

2. I confirm that I have been given the chance to ask any questions concerning the study, and if asked, my questions were answered to a sufficient standard.

3. I give permission for the data I submit to be used in the study and understand that it will be stored securely and anonymously, in accordance with the Data Protection Act (2010).

4. I understand that my participation is completely voluntary and I am able to withdraw from the study at any time

5. You voluntarily agree to participate



If you have any questions about the research study, please contact Danny.Madden@go.edgehill.ac.uk. This research has been reviewed according to Edge Hill University procedures for research involving human subjects.



Thank you for participating in this research. Clicking on the "OK" button below indicates that:1. I have read and understood the information sheet provided for the above study and understand what is required from me.2. I confirm that I have been given the chance to ask any questions concerning the study, and if asked, my questions were answered to a sufficient standard.3. I give permission for the data I submit to be used in the study and understand that it will be stored securely and anonymously, in accordance with the Data Protection Act (2010).4. I understand that my participation is completely voluntary and I am able to withdraw from the study at any time5. You voluntarily agree to participateIf you have any questions about the research study, please contact. This research has been reviewed according to Edge Hill University procedures for research involving human subjects.Thank you for participating in this research.

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