"From a television standpoint, there are significant costs associated with producing these events and ultimately we're choosing games later on in the season because they have an impact on the postseason," he said. "We feel these games not only feature some of the best players and the best teams in the league, but I think ideally they'll have an impact on who you have in the postseason... There is significance, I think, in showing these games in September week after week because the goal is to try to build momentum for the teams by marketing them, giving them broad distribution and driving interest in the postseason."