GoDaddy’s Super Bowl ads have been the talk of the town for years now, and this year is no exception. With their resident spokesperson in all her muscular glory, Danica Patrick is transformed into a GoDaddy Body Builder for their 2014 Super Bowl ad. Danica, in her 13th GoDaddy commercial (she holds the record for a celebrity appearing in the most Super Bowl ads ever) is seen running down a city street with a bundle of body builders at her side, trying to visit a spray tanning salon. Then the video shifts to the inside of the salon where the audience sees a female small business owner.

As part of their new vision, this year’s ads departs from the customary “sex sells” theme and portrays women as smart, small business owners, as well as highlights their “It’s Go Time” message for small businesses. Why the “Body Builder” theme? Well, they say it focuses on how GoDaddy helps small businesses ‘get found’ online. The new product from GoDaddy ‘Get Found’ is being offered to small businesses to simplify their marketing processes and allows their customers to find them easily through their frequented websites.

Read our latest coverage of all things GoDaddy here and how CEO Blake Irving is “HELL BENT” on helping small businesses succeed.